No.040 Summer 2008

NEWSCharity Card Design Contest
KEF is accepting submissions for charity card designs.
Selected designs will be used to make charity cards which KEF will sell. Children suffering in different areas of the world will be supported by the proceeds of the card sales. Please encourage your children or children you know to join the contest and help children’s
creative designs become postcards.
This card project is the part of a collaborative activity started in 1992 by KEF and Smile Heart Club, a social awareness organization by
the employees of Mitsui Sumitomo Marine Insurance Group. By drawing pictures, children can promote the KEF theme of “Kids HelpingKids” – children saving children.
In the 20th anniversary event of KEF “Change the World with Children’s Paintings” held in Tokyo Midtown (April 18th to 24th), a special
painting corner was prepared. Many children who came to the event participated in this activity.

KIDS EARTH Report

HAPPY 20th BIRTHDAY -kids helping kids子供地球基金創立20周年記念

子どもの絵で地球を塗りかえよう[2008 Charity Card Design Contest]
Theme: “My Dream” and “The Earth in 20 Years”
The size of the work: The size is not specific. Please submit a drawing with the name and age of the artist, the title of the work, and a messageof up to 30 characters on the reverse side. Three dimensional art such as sculptures will not be accepted.
◆Deadline: June 30th, 2008 (Monday)◆Eligibility: Children under 15 years old◆Application method: Mail pictures to KEF*Copyright and right of use will belong to KEF *Submitted pictures will not be returned◆Honor for selected artists: Selected works will be sold as 2008 Charity Cards, and the earnings from the sales will be used to support
activities for children worldwide through KEF.
◆Judges: Mr. Yoshiaki Shin (chairman of Mitsui Sumitomo Insurance Company，Limited)
Ms. Saya Takagi (naturalist)
Ms. Harumi Torii (founder of KEF)
◆Mailing address: KEF administrative office. For more information, please contact KEF.

Charitable Activities of Sumitomo Mitsui Banking Corporation
A charity concert
On April 27th, a charity concert titled “Toy Box of Great Music” was held by Sumitomo
Mitsui Banking Corporation (SMBC) at Nihon University Casals Hall. This was the 3rd concert that the bank held with its employee orchestra.
KEF paintings were exhibited in the lobby of the Hall, and KEF charity goods and eco scrubbing brushes made by the employees and their families were sold there. We appreciate thekind cooperation of SMBC and the warm generosity of those who came to the concert.

Exhibition at the BankSMBC Tokyo branch, located at the intersection in Otemachi, Chiyoda-ku, Tokyo, is exhibiting children’s paintings. Visitors can feel the children’s compassion and the energy as
they enjoy the 17 paintings, and we hope the artwork will help viewers relax during theirbusy day. Please drop by when you are in the neighborhood.

Unique Earth T-shirt
for Pregnant Mothers

Exhibition●Kyoto・Sakyo-ku
Sun, 5/11− Sat, 5/24
Le café 338●Tokyo・Minato-ku
Fri, 4/18−Thu, 4/24
KIDS EARTH FUND
20th Anniversary Eventat Tokyo Mid Town

●Kyoto・Sakyo-ku
Sun, 5/25 ‒ Sat, 5/31
Gallery & Café
Banda no Hana

●Tokyo・Chiyoda-kuSun, 4/27
A Charity Concert by SMBC
at Nihon University Casals Hall
●Tokyo・Chiyoda-ku●Nagoya・Nakamura-ku
Tue, 7/1−
Toyota Tsusho Corporation■NEW MEMBER

Mon, 5/19 ‒ Fri, 6/20
SMBC Tokyo Main Oﬃce

C u te T- s h i r t s fo r p r e g n a n tmothers! This bright pop color
T-shirt is made of comfortables tr etch fa br ic a nd you c a n
enjoy watching the earth, which
is designed on the middle ofthe shirt, get bigger and bigger
as the baby grows.
Part of the sales is going to be
donated to KEF.
“ We wanted to share thebundle of happiness that is in
the big round bellies of mothers
by creating art on the T-shirt,”
says the designer.
Mothers sharing their happiness while watching their newbabies grow will be the source for other children’s happiness, how about getting this as a gift for a pregnant
friend?
For more information, please refer to the company
homepage below.
Ikuraku maternity T shirt
http://store.shopping.yahoo.co.jp/ikuraku/index.html

There are KIDS EARTH FUND’s new members since 1 Mar 2008 until 31 May 2008.
(Individual Membership)(Corporate Membership)

Ms. Mieko Okada
ISEKI INDUSTRY CO., LTD. Nihon Siber Hegner K.K. Ryohin Keikaku Co.,Ltd.

子 供地 球基金/KIDS E A RT H FUND 3 -25 -2, Ebisu, Shibuya - ku, Tok yo 150 - 0 013 T EL：03 - 54 49 - 8161 / FA X：03 - 54 49 -3962
E - m a i l： i n f o @ k i d s e a r t h f u n d . o r g / U R L : h t t p : / / w w w . k i d s e a r t h f u n d . o r g /地球をきれいにして / Make The Earth Beautiful

ダイアナ・ブルックス / Diana Brooks アメリカ / USA

9 歳 / Age 9© 子供地球基金 / KIDS EARTH FUNDKIDS EARTH
CAR ProjectSpecial Topic

KIDS EARTH FUND
20th Anniversary Event“Paint the Earth with Children’sPaintings”
In celebration of KEF’s 20th anniversar y, a charity event co-hosted byAsahi Shimbun Company was held at
Tokyo Midtown last spring.
Both adults and children enjoyed theevent which included ar t workshops
painting “The Future of the Ear th” onlarge spheres and the display of “KIDS
EARTH Galler y,” featuring children’s
paintings from all over the world.

■April 21: Mr. Saya Takagi (naturalist), Mr.
Kazuhiro Fujihara■“Charity Juice Bar by Tropicana” was open on
Friday, Saturday, and Sunday to provide people
who helped fund-raise with 100% real juice.

■April 22: Mr. Hiroshi Harashima (professorof Tokyo Univ.), Mr. Yuki Ninagawa (actor andartist)

Nirvana New YorkSun Fruits■D u r i n g t h e e ve n t , K E F p a i n t i n g s we r e
displayed inside 35 stores in Tokyo Midtown
to suppor t our activities. Many stores also
cooperated by setting up donation boxes andby displaying posters of the event.

■ A p r i l 2 3 : M r. R y o H a t o ( m a n a g e m e n t
co nsult a nt), Mr s . M a r i C hr is tine (c r os s cultural communicator)■Sponsors:■The opening reception was held on the firstday, and on behalf of various sponsors, Mr.
Hiroyuki Mitani, president of Novartis Pharma
K.K. made a speech.

ABN AMRO Bank N.V., Tokyo Branch/ACTUS
Co., LTD./Baccarat Pacific K.K./COLEMAN
JAPAN Co., Ltd./CYBIRD Holdings Co., Ltd./K ir in-Tr opica na Inc. / LUMIERE S . A / Mitsui
Sumitomo Marine & Fire Insurance Co., Ltd./
Mundipharma K.K./Nihon SiberHegner K.K./Richemont Japan Limited Car tier/ R yohin
Keikaku Co., Ltd./SUMITOMO CHEMICAL Co.,
Ltd./SUMITOMO MITSUI BANKINGCORPOR ATION/Newell Rubbermaid Japan
Ltd./Tombow Pencil Co., Ltd.

Talk sessionsby well-known people■A song written to commemorate this 20thanniversary called “KIDS EARTH Song” wassung by Tokyo FM Boys Choir.

■April 24: Ms. Sumiko Iwao (professor ofK e i k o U n i v. a n d p r o f e s s o r e m e r i t u s o fMusashi Institute of Technology.)

Art Workshop-Let’s Draw the Earth 20 Years
From Now-KEF welcomed many well-known speakers and gave talk sessions with themevery day during the event.
The theme was “for the future children.”All guest speakers who are prominents p e a ke r s i n t h e i r r e s p e c t i ve f i e l d s(education, communication, business,etc) and char itable activities talked
about the great influence of children’s
paintings and sent messages to futurechildren.

■April 18: Mr. Atsushi Watanabe (actor)/ Ms.
Lorraine Reinbold (associate professor ofHakuoh Univ. and lecturer of Keio Univ.)■To have people think more deeply about theearth, children’s paintings were displayed on
an arch-shaped wall.

■April 19: Mr. Shigeaki Saegusa (composer),Mr. Shinji Tanimur a (singer), Mr. Hiroyuki
Mitani (president of Novartis Pharma K.K.)■A children’s painting corner was set up tosolicit designs for KEF’s 2008 charity cards.
Following the themes, “My Dream” and “TheEarth in 20 Years”, children experienced thepleasure of taking part in a charitable activity
through painting.

■Paintings were drawn from the top to thelowest part of the balloon■April 20: Ms. Junko Igarashi (actress), Mr.
Kimihiro Yoneyama (doctor and author)□Time period: April 18th, 2008
(Friday) to April 24th(Thursday)□Venue: Tokyo Midtown B1F, Atrium□Host: KIDS EARTH FUND ・Asahi Shimbun Company□Cooperator: Tokyo Midtown◇Special sponsor:
Novartis Pharma K.K.
◇Sponsors:
ABN AMRO Bank N.V., Tokyo Branch/
ACTUS Co., LTD./ Baccarat Pacific K.K./
COLEMAN JAPAN Co., Ltd. /CYBIRD
Holdings Co., Ltd./Kirin-Tropicana Inc./LUMIERE S.A/Mitsui Sumitomo Marine& Fire Insurance Co., Ltd./Mundipharma
K.K./ Newell Rubbermaid Japan Ltd./
Nihon Siber Hegner K .K . / RichemontJapan Limited Cartier/Ryohin Keikaku
Co., Ltd./ SUMITOMO CHEMICAL Co.,
Lt d . / S U M I TO M O M I T S U I B A N K I N GCORPOR ATION/ Tombow Pencil Co.,Ltd.
Special Thanks：
Mr. Richard Rudolph/ Mr. Michael Sembello(‘KIDS E ARTH Song’ lyricist/composer/Mr. Francesco Romano(FilmExecution)/Mr. Masahiro Yamamoto(FilmExecution)/Tokyo FM Choir/ Ms. Janica
Southwick(MC)/EXEC. INTERNATIONAL
INC.(Master Producer)/Mr. Giles Beaufils(Video Balloon)/1+1 graphics(Design), andother volunteer people
In addition, we received ¥766,919 in donations from donation boxes during theevent. This money will be used for the KIDS
EARTH Home Croatia rebuilding project.

Ar t workshops theme： “ the ear th 20years from now” with paintings on bigballoons were held on 19th and 20th ofApril.
Approximately 150 children of different
nationalities seemed excited to drawing
paintings on big balloons while imaging
the earth 20 years later. Their glittering
eyes were full of hope that the place
they live will be the one where all children can live in peace. The children,
filled with their hopes, drew marvelous
creatures, imaginary flowers, scenes ofchildren holding hands together, andm e s s a g e s s u c h a s “ ke e p t h e e a r t hclean.”All parents at this event looked at thoseballoons carefully and touched by themwhile saying, “children’s paintings are
fantastic and make me speechless,”“how rich their imagination is,” “thosepaintings make me think about what wedo.”
KEF will continue to work with children
from all over the world to make theirhopes and dreams on the balloons
come true.

Jikei University Hospital“PaintingHouses”
The motto of KEF is “Kids Helping Kids.”
In March, hospitalized children painted onand built “Build Your House” donated by
BORNELUND INC, with the hope that all
children worldwide can live happily. Afterchildren painted freely on paper, they
enjoyed building their house. One childjoyfully said, “It’s wonderful!”
The finished works were later displayed
at the KEF 20th anniversar y event heldin Tokyo Midtown so these children’s messages were delivered to others. We hope
the children’s kindness will reach otherchildren worldwide and charitable actions
will continue to spread around the world.

These children spend most of the timein bed and do not have many chances
to p a i n t , s o t h ey s m i l e d w i t h j oy a n d
excitement, and their smiles made the art
workshop especially meaningful.
The wonderful art created by the children
was displayed in the hospital, and the children were proud that people who visitedthe hospital could enjoy it. We hope theart workshop was an unforgettable eventfor them, and their art will give energy toall who see it.

All the artworks are wonderful!

Kanagawa Children’s MedicalCenter “Make a Big Painting
Together!”

Where do I start painting?

At the 3 r d a r t wor ks hop this yea r, wehelped 30 children make a large painting
together. The participants were divided
into two groups, and they worked actively
and sensitively. Children in one groupwere so full of energy that they chosecolors without hesitation and started drawing happily. Their energy and ideas could
not fit on the canvas we provided for them,so they said, “Let’s make another one.” In
the end, there were three works of ar t.
These three paintings are to be displayedin the hospital corridor, and the children
are looking forward to the day when they
will be displayed.

Kanagawa Children’s Medical
Center “Draw What You Like withYour Favorite Colors!”
In March, an ar t workshop was held forsick children to freely express themselves
through painting. About 30 children
whose eyes sparkled with excitement
par ticipated by making paintings. Thistime, there were children who used theirhands to paints, and they fully enjoyedthemselves as painted with many colors.

Column DEAR KIDS, DEAR THE EARTH vol.21
Advisor: Hiroyuki Mitani(President and CEO of Novartis Pharma K.K.)

It has been over 10 years since I learned of the charitable work of KIDS EARTH
FUND. There are so many volunteer groups in this society, but few succeed inaccomplishing their goal. I think the biggest reason is because the group is toolarge, and it is difficult for everyone to unite and work together towards the goal.
In many cases, people gain self-satisfaction but are not effectively helping thecharity group.
To tell the truth when I first joined KEF, I had little understanding of the importanceof this fund. I had previously thought that volunteering meant sweating. I realizedthat worrying about not being able to be the “right” volunteer did not make anychanges in society. Any little act of kindness was a catalyst for making a betterworld.
Overcoming those prejudices, I started to feel that taking action was more important than weighing the social value of the activity. KEF is special in the sense thatkids interact with each other. As their slogan, “Kids Helping Kids” shows, they are
not forceful, pushy, or selfish. I greatly appreciate the leadership of Ms. Torii andhow she has set an example of how we can help others through the activities ofKEF. I am proud to be part a of this splendid KEF 20th anniversary event which
was a great success at Tokyo Midtown.

Kids created a large colorful painting!

Shisei Gakuen “Bringing Children’sD r e a m s t o C r o a t i a : Ta p e s t r yProject”
This was the fifth cross-cultural event of
KEH Croatia and the children of Shisei
G a k u e n t h i s ye a r. J a p a n e s e c h i l d r e n
pa inte d dr ea ms of their futur e selves
on 30cm square canvases. The images
showed dreams such as being soccer
p l aye r s , f l o r i s t s , s c i e n t i s t s o r h a p py
brides. The Japanese children’s artwork
will become a tapestry together with art
drawn by other children worldwide andwill be displayed at an exhibition this September in Croatia. We hope the Japanesechildren’s dreams reach out to children
in Croatia and all the people who visit theexhibition.
Sponsor: Goldman Sachs Japan Co., Ltd.,
Turner Color Works Co., Ltd.