THEMEREPORT

A comprehensive
analysis and surveyof the theatrical andhome/mobileentertainment
market environmentfor 2020

TABLE OF
CONTENTS
Chairman’s Letter

03

Research Note04

Executive Summary

05

Total Theatrical & Home/Mobile Entertainment

07

Home/Mobile Entertainment: Global

10Home/Mobile Entertainment: United States

13

Home/Mobile Viewing Demographics

22

Theatrical: Global

33

Theatrical: U.S. & Canada

40

Theatrical Demographics

48

Appendix

52

2020
THEME
REPORT
Chairman’s Letter2020 THEME Report | Chairman’s Letter

3

2020
THEME
REPORT
Research Note
A NOTE FROM THE RESEARCH TEAM

2020 THEME Report | Research Note

4

2020
THEME
REPORTExecutive Summary
TOTAL THEATRICAL & HOME/MOBILE ENTERTAINMENT••HOME/MOBILE ENTERTAINMENT•••••••

2020 THEME Report | Executive Summary5

2020THEMEREPORT
Executive Summary

THEATRICAL•••••

2020 THEME Report | Executive Summary

6

TOTAL THEATRICAL& HOME/MOBILEENTERTAINMENT2020
THEMEREPORT
Global Theatrical & Home/Mobile
Entertainment

2020 THEME Report | Global Theatrical & Home/Mobile Entertainment

82020THEMEREPORT
U.S. Theatrical & Home/Mobile
Entertainment

2020 THEME Report | U.S. Theatrical & Home/Mobile Entertainment

9HOME/MOBILEENTERTAINMENT:GLOBAL

2020THEMEREPORT
Global Home/Mobile Entertainment

2020 THEME Report | Global Home/Mobile Entertainment

11

2020
THEME
REPORT
Global Pay TV & Online Video Subscriptions

2020 THEME Report | Global Pay TV & Online Video Subscriptions

12

HOME/MOBILEENTERTAINMENT:UNITED STATES

2020
THEME
REPORT
U.S. Home/Mobile Entertainment

2020 THEME Report | U.S. Home/Mobile Entertainment

14

2020
THEME
REPORT
U.S. Top 20 Watched at Home

2020 THEME Report | U.S. Top 20 Watched at Home

15

2020
THEME
REPORT
U.S. Online Views & Transactions

2020 THEME Report | U.S. Online Views & Transactions

16

2020
THEME
REPORT
U.S. Pay TV & Online Video Subscriptions

2020 THEME Report | U.S. Pay TV & Online Video Subscriptions17

2020THEMEREPORT
U.S. Top 10 Streaming Series2020 THEME Report | U.S. Top 10 Streaming Series

18

2020
THEME
REPORT
U.S. Top 10 Streaming Films

2020 THEME Report | U.S. Top 10 Streaming Films

19

2020
THEME
REPORT
Original Series Production

2020 THEME Report | Original Series Production

20

2020
THEME
REPORT
U.S. Average Time Spent with Video

2020 THEME Report | U.S. Average Time Spent with Media

21

HOME/MOBILE
VIEWINGDEMOGRAPHICS

2020THEMEREPORT
Frequency of Home/Mobile Viewing:
All Adults/All Devices

2020 THEME Report | Frequency of Home/Mobile Viewing: All Adults/All Devices

23

2020
THEME
REPORT
Home/Mobile Viewing:
COVID-19 Impact

2020 THEME Report | Home/Mobile Viewing: COVID-19 Impact

24

2020
THEME
REPORT
Home/Mobile Viewing Demographics:
All Viewers

2020 THEME Report | Home/Mobile Viewing Demographics: All Viewers

25

2020
THEME
REPORT
Home/Mobile Viewing Demographics:
Trends in All Viewers

2020 THEME Report | Home/Mobile Viewing Demographics: Trends in All Viewers

26

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THEME
REPORT
Home/Mobile Viewing Demographics:
Daily Viewers

2020 THEME Report | Home/Mobile Viewing Demographics: Daily Viewers

272020THEMEREPORT
Home/Mobile Viewing Demographics:
Trends in Daily Viewers

2020 THEME Report | Home/Mobile Viewing Demographics: Trends in Daily Viewers

28

2020
THEME
REPORT
Frequency of Mobile Viewing:
All Adults and Children

2020 THEME Report | Frequency of Mobile Viewing: All Adults and Children

29

2020
THEME
REPORT
Mobile Viewing Demographics

2020 THEME Report | Mobile Viewing Demographics

30

2020
THEME
REPORT
Trends in Mobile Viewing

2020 THEME Report | Trends in Mobile Viewing

31

2020
THEME
REPORT
Trends in Daily Mobile Viewing

2020 THEME Report | Trends in Daily Mobile Viewing

32THEATRICAL: GLOBAL

2020
THEME
REPORT
Global Box Office2020 THEME Report | Global Box Office

34

2020
THEME
REPORTInternational Box Office2020 THEME Report | International Box Office

35

2020
THEME
REPORTTop International Box Office Markets

2020 THEME Report | Top International Box Office Markets

36

2020
THEME
REPORT
Global 3D Box Office2020 THEME Report | Global 3D Box Office

37

2020
THEME
REPORT
Global Cinema Screens

122%

2020 THEME Report | Global Cinema Screens38

2020THEMEREPORT
Global 3D Cinema Screens2020 THEME Report | Global 3D Cinema Screens

39

THEATRICAL: U.S. &CANADA

2020THEMEREPORT
U.S./Canada Box Office & Admissions

2020 THEME Report | U.S./Canada Box Office & Admissions

41

2020
THEME
REPORT
Films Rated & Released

2020 THEME Report | Films Rated & Released

42

2020
THEME
REPORT
Films Produced

2020 THEME Report | Films Produced

43

2020
THEME
REPORTTop 25 Films





2020 THEME Report | Top 25 Films

44

2020
THEME
REPORTTop Film Demographics by Gender2020 THEME Report | Top Film Demographics by Gender45

2020THEMEREPORTTop Film Demographics by Ethnicity

2020 THEME Report | Top Film Demographics by Ethnicity

46

2020
THEME
REPORTU.S. Cinema Screens2020 THEME Report | U.S. Cinema Screens

47

THEATRICAL
DEMOGRAPHICS

2020
THEME
REPORT
Theatrical Attendance Demographics

2020 THEME Report | Theatrical Attendance Demographics

49

2020
THEME
REPORT
Theatrical Demographic Shares2020 THEME Report | Theatrical Demographic Shares

50

2020
THEME
REPORT
Theatrical Per Capita Attendance

2020 THEME Report | Theatrical Per Capita Attendance

51

APPENDIX

2020
THEME
REPORT
Glossary of Terms

THEME Report: Glossary of Terms

2020 THEME Report | Glossary of Terms

53

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THEME
REPORT
Demographic Survey Methodology
Attendance Demographics Study Methodology••

2020 THEME Report | Demographic Survey Methodology

54

2020
THEME
REPORT
Demographic Survey Methodology

2020 THEME Report | Demographic Survey Methodology

55

2020
THEME
REPORT
Demographic Survey Methodology

2020 THEME Report | Demographic Survey Methodology

56

2020
THEME
REPORT
Demographic Survey Methodology
2020 THEME Report | Demographic Survey Methodology

57

2020
THEME
REPORT
Demographic Survey Methodology2020 THEME Report | Demographic Survey Methodology

58

2020
THEME
REPORT
Demographic Survey Methodology2020 THEME Report | Demographic Survey Methodology

59

2020THEMEREPORT
Demographic Survey Methodology

SubgroupAll adults
Children 2-17
Ages 2-11
Ages 12-17
Ages 18-24
Ages 25-39
Ages 40-49
Ages 50-59
Ages 60+
White, non-Hispanic
Black, non-Hispanic
Asian/Other, non-Hispanic
Hispanic (any race)
Asian, non-Hispanic
Other, non-Hispanic excluding Asian<25K HH income
25K-<50K HH income
50K-<75K HH income
75K+ HH income
MaleFemale

2020 THEME Report | Demographic Survey Methodology

Adjusted* Error Range+/- 1.2 percentage points+/- 1.5 percentage points+/- 1.8 percentage points+/- 2.6 percentage points+/- 3.5 percentage points+/- 2.2 percentage points+/- 3.0 percentage points+/- 3.1 percentage points+/- 2.4 percentage points+/- 1.1 percentage points+/- 3.0 percentage points+/- 3.5 percentage points+/- 2.6 percentage points+/- 4.8 percentage points+/- 5.0 percentage points+/- 2.4 percentage points+/- 1.9 percentage points+/- 2.3 percentage points+/- 1.4 percentage points+/- 1.3 percentage points+/- 1.4 percentage points

60

2020
THEMEREPORTTop Films Demographic Methodology

Top Films Demographic Methodology••••••

2020 THEME Report | Top Films Demographic Methodology

61

2020THEMEREPORT
Average Time Spent Per DayMethodology
Average Time Spent per Day with Major Media Methodology•••••

2020 THEME Report | Average Time Spent Per Day Methodology

62

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