Perspectives on New Mobility and Collaboration
PerspectivesonNewMobilityandCollaborationfrom the Heart of America’s Automotive Industry
from the Heart of America’s Automotive Industry

March 13, 2018

Two Reasons Why Driverless Vehicles
Will Be Common By 2025:

DesireFear
Photo: Getty Images

st1 Reason: Desire To Change The World
650,000 Americans have died on roads since 2000.
Over 40,000 Americans died on roads in 2017.
The 2-year increase in traffic deaths between 2015 and2017 is 14%. This is the largest increase in 50 years.
Crashes cause 20% of all U.S. road congestion,and cost each commuter over $950 USD annually.
The Economist, March 2018
National Safety Council 2017
Texas A&M University, 2015

nd2 Reason: Fear Of Getting iPod’dIn 1920, new horse sales peaked in the U.S.
By 2025, new car sales in the U.S. are expected to peak.

Michigan has 12 assembly plants producing 24 vehicle models.
This represents 20% of U.S. car production. The most of any state.
The global driverless vehicle economy could be worth $800 billion
by 2035, and $7 trillion by 2050.

Americans can take back 30 billion hours per year that are currently
spent driving, parking or sitting in traffic.
Yahoo Finance, 2015
Detroit Regional Chamber, 2017
The Atlantic, 2017
Boston Consulting Group, 2017

What is Michigan doing?

More onMichigan

Overview: The State of Michigan• Size: 10th most populous state in U.S. (9.96M people)• Largest City: Detroit is the 11th largest U.S. metropolis (4.3M people)• Geography: Surrounded by the largest group of freshwater lakes on Earth(The Great Lakes). Four seasons. Located in the Eastern Time Zone.
• Economy: 13th largest in the U.S. ($417.3B), and on a 10-year high.
Leading the U.S. in manufacturing jobs created since 2012.
• Major Industries: Auto, Agriculture, IT, Aerospace, Defense and Furniture.
• Global: Detroit/Windsor is busiest international crossing on Earth.

• Innovation: Birthplace of fiber optics, auto assembly lines, cereal, roadmarkings, paved roads, airport hotels, urban freeways, penicillin, traffic
signals, hospital beds, techno music and radio news.
Photo: Getty Images

Michigan’s Comeback Story

Michigan’s Comeback Story
2007200820092010

2011201220132014

20152016

Michigan’s Comeback Story

Michigan’s Comeback Story

Michigan’s Comeback Story

The future is clear and unclear.

Source: Inside EV

The future is clear and unclear.

The future is clear and unclear.
Urbanization
Sharing Economy
On-Demand Preference+ Mobile Technology Trends
Automotive Industry Disruption

The future is clear and unclear.

What is mobility to us?

Definition: Technologies andservices that enable people
and goods to move aroundmore freely.

What is mobility to us?
Autonomous Technologies

Software Driver Data Analytics

Supply Chain Intelligence

Transportation Cybersecurity

Peer-To-Peer Ridesharing

Air (VTOL) and Rail (Vactrain)

Smart City Data

Electrification

Drone and Satellite Data

So, what is Michigan doing?
Three things.

st Thing: Testing and Deployment
st1
1 Thing: Testing & Deployment Leadership1st Thing: Testing & Deployment Leadership1st Thing: Testing & Deployment Leadership2nd Thing: Progressive Governance
Leaderboard for U.S. Autonomous Vehicle Legislation
Legalized,
self driving,ride sharing
Allows truck
platoons
No driverrequired
Testing &Use on
public roads
Legal fortestingMichigan Florida California Nevada Tennessee Washington Arizona
D.C.

TexasGeorgia

North Illinois North Colorado
Carolina
Dakotand Thing: Progressive Governance
2Governor’s Mobility Advisory Structure
PlanetM Advisory Board

Council on Future Mobility

Membership:
Private and Public Sector Business
Development Authorities

Membership:
Private and Public Sector TechnicalAuthorities

MI Mobility Steering Committee

Industry
Development

PolicyCollaboration
BetweenAssetsCollaboration
Between
EDOs

Membership:
Michigan Mobility Asset Executives(University, Testing Site, Association Leaders)Mission Control
Membership:
Cities, Counties and Economic
Development Bodies

3rd Thing: Business Development Service

Provide the world’s best
customer service to companies
focused on mobility.

3rd Thing: BusinessDevelopment Service
3rd Thing:

PlanetM Vision Statement:
Provide the world’s best
customer service toGoal:
More Leads &companies focused onDeal Flowmobility.

Goal:
Activate
Mobility
Messaging

Goal:
More Client
Matchmaking

Goal:
Coordinationof Mobility
Assets3rd Thing: Business Development Service
PlanetM Value Propositions
Strengthening Michigan’s position as the global mobility leader byleveraging technology, people and assets
ActivateTechnology
Testing andDeployment

Connect
PeopleMatchmaking andLead Generation

Coordinate
AssetsPartner Awarenessand Collaboration

Deliverables• Mobility Pilots Initiated• Increased Testing Site Usage• Customer/Startup Introductions• Investment Lead Pipeline• Michigan Mobility Database• Mobility Business Model Creation• Mission/Delegation Support• Brand Management and GrowthPlanetM
Detroit and vs. Silicon
Valley:Vision Statement
PlanetM Brings Silicon Valley VCs to Detroit
Participants: Baidu Ventures, BMW iVentures, Siemens Ventures, Flex Ventures, Sherpa VC,Maven VC, Auto Tech VC, DeNA Ventures, SAIC Ventures, Playground Global & Redpoint Ventures.

Provide the world’s best
customer service to companies
focused on mobility.

• “It was way beyond my expectation and I very much appreciate the insights and network I wasgiven during the three days. I look forward to continuing the conversations initiated inDetroit.” - Dai Watanabe, VP, Strategy, DeNA•“As a first timer in Detroit and Michigan, I returned with a great inspiration on how to be
more involved in the region moving forward.” - Oshri Kaplan, Director, Flex Ventures

In Closing: Hard Lessons Learned• Your region’s economic strength is not its birthright.

• A successful economic comeback and a talent gap are two sides of the same coin.
• Install mobility advisory structures to check and innovate upon existing mobility
policies and programs. Include engineers, salesmen and futurists in these structures.
• Invest in testing sites, but that is only one stop along the value chain.
• Don’t shy away from what you’re good at, even if its cost-competitive manufacturing.
• New forms of mobility can be a blessing and a curse.

Provide the world’s best
customer service to companies
focused on mobility.