SPECIMEN BOOK

Meen Typeface

"The best ideas come as jokes.
Make your thinking as funny as possible."David Ogilvy

Meen Specimen BookInfobrand.new © 2022/23

Meen Identity

The Meen typeface was developed by the brand.new design agency in Athens, Greece, between February 2022 andJanuary 2023. This result of an innovative, interdisciplinary approach, and diverse thinking is the brainchild of designers Kostas Mentzos and Aspasia Metania, building on an idea initiated by the former.

Initialization

The initial idea was to create a synthetic sans-serif typeface, a typographic 'mean' that stands between completelydifferent typographic references of modern culture. To accomplish this, we utilized Artificial Intelligence technology,
which goes far beyond the typical typographic tools currently available. The results of this approach created a newmap of possibilities that have been added to this initial phase of defining the stylistic medium, overly contributing not
only by enriching the possibilities but also to conceptually justify the attempt, turning this novel human-machinecollaboration into a reality.

DevelopmentThe main phase of this typographic project involved a long journey, starting with interpreting AI-generated results
and transforming them into typographically viable glyphs. While the connection to its predecessors is still apparent,
the process of making this a functional system was a challenging task. The features of the Meen typeface were
derived from a diverse set of decisions for the standard character set, including variable axes, long flow-continuous
curves, and a controlled slanted tendency in key letters, as well as differentiated addressing between the five weights
selected initially for Meen.
To further enhance the diversity within the Meen typeface, a total of 158 alternative characters were added across 10
stylistic sets. Each set offers unique variations and adjustments to specific characters, allowing for a high degree ofcustomization. The sets vary in both attitude and scope, with some sets proposing subtle adjustments to certain
letters, while others focus on detail and semiotics for a more unexpected and nuanced visual effect. The combinationof these sets allows for infinite stylistic possibilities, making Meen a versatile and dynamic typographic system.
'Meenerʼ features an alternative set of upper and lower case letters. The uppercase set features a more twisted
approach, adding a bold and dynamic tension to the letters. The lowercase set suggests changes to the letters h, n, m,and r, which now have a greater slope in their curvature.
'Humanizerʼ A set designed to alter the style of Meen by adding a more 'human touch' to a specific group of key
letters such as f, t, l, g, y, k. Humanizer offers a more curvy, rounded outcome, with a focus on packaging and display
design.
'Meyhenʼ consists of m, h, and n which now feature a reversed-curve at the right-side ending part.
'Trimmerʼ is an 'efficiency style' as it reduces the overall length of specific letters such as t, f, J, and I.
'Wide Wʼ suggests a wider capital W, a solution closer to one of the references utilized initially by AI.
'Sharp D' offers a small, but effective change, the sharp top end of letter D adds emphasis and contributes to theoverall diverse approach.
'Single-Storey a' is a typical but very useful alternative for letter a as it rapidly alters the style.
'Squeezed B' suggests a twist to letter B, adding a sense of tension to the words when utilized.
'Coderʼs i, Alternative 1, Slashed Zero' is more in the expected set of characters, yet especially impactful whencombined with the previous styles or used individually.

Precision

Meen enhances curvature continuity by leveraging insights from another discipline, industrial design. This featureensures improved flow, smoother curves, and optimal performance when the font is used on a large scale or as athree-dimensional object in both virtual and real environments. To maximize the curvature continuity feature, Meen
has been designed at 2000utm, a strategy that reduces the effects of rounded coordinates that can cause deviations
and disrupt the smooth flow of curves.

Languades Supported

Meen features 52 languages, these are: Afrikaans, Albanian, Basque, Bosnian, Breton, Catalan, Cornish, Corsican,Croatian, Czech, Danish, Dutch, English, Esperanto, Estonian, Faroese, Filipino, Finnish, French, Gaelic, Galician,German, Hawaiian, Hungarian, Icelandic, Indonesian, Irish, Italian, Latvian, Leonese, Lithuanian, Luxembourgish, Malay,Maltese, Manx, Norwegian, Occitan, Polish, Portuguese, Rhaeto-Romanic, Romanian, Sami, Scots, Serbian Latin,Slovak, Slovenian, Spanish, Swahili, Swedish, Turkish, Walloon, Welsh.

Codepages

1232 Latin 1, 1250 Latin 2: Eastern Europe, 1254 Turkish, 1257 Windows Baltic and Macintosh Character Set (USRoman)

Filetypes supported

Based on the license type chosen through purchase, available formats are .otf, .woff2, .woff, .css

Licensemeentype.com/license

Credits

Special thanks to Vacky Tomprou, Isidoros Rigas, Sander Gerritsen Mulkes and Darius DesirMeen Specimen Book
Overview

Uppercase + Uppercase Accented,
Standard set

Uppercase + Uppercase Accented,'Meenerʼ set alternatives

Uppercase + Uppercase Accented,'Humanizerʼ set alternatives

Uppercase + Uppercase Accented,'Trimmerʼ set alternatives

Uppercase,'Squezzed Bʼ alternative

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Meen Specimen Book
Overview

Uppercase + Uppercase Accented,'Sharp Dʼ alternatives

Uppercase + Uppercase Accented,'Wide Wʼ alternatives

Lowercase + Lowercase Accented,
Standard set

Lowercase + Lowercase Accented,'Meenerʼ set alternatives

Lowercase + Lowercase Accented,'Humanizerʼ set alternatives

Lowercase + Lowercase Accented,'Trimmerʼ set alternatives

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Meen Specimen Book
Overview

Lowercase + Lowercase Accented,'Meyhenʼ set alternatives

Lowercase + Lowercase Accented,'Single Storey aʼ alternatives

Lowercase + Lowercase Accented,'Coderʼs iʼ alternatives

LigaturesStandard set

Ligatures'Humanizerʼ set alternatives

LigaturesStandard set

Numbers

Numbers,
Alternative 1

Numbers,
Slashed 0

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Meen Specimen Book
Overview

Puncuation

Puncuation'Big Asteriskʼ

CurrenciesMathematical Operators

Diacritical Marks

Symbolsbrand.new © 2022/23

Meen Specimen Book
Stylistic Variables Comparison

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Standard set“Meener” setStandard set“Meener” setStandard set“Humanizer” setStandard set“Humanizer” setStandard set“Humanizer” set

WeightMediumSize
62 PtsTracking 0

WeightLight
Size
42 PtsTracking 0

WeightMediumSize
62 PtsTracking 0

WeightBold
Size
42 PtsTracking 0

WeightRegularSize
62 PtsTracking 0

Meen Specimen Book
Stylistic Variables Comparison

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Standard set“Meyhen” setStandard set“Meyhen” setStandard set“Trimmer” setStandard set“Humanizer” setStandard set“Squezzed B”

WeightMediumSize
62 PtsTracking 0

WeightLightSize
42 PtsTracking 0

WeightRegularSize
58 PtsTracking 0

WeightBold
Size
42 PtsTracking -5

WeightMediumSize
48 PtsTracking 0

Meen Specimen Book
Stylistic Variables Comparison

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Standard set“Sharp D” setStandard set“Sharp D”

Standard set“Wide W” setStandard set“Wide W” setStandard set“Single Storey a” set

Weight
Light
Size
50Pts
Tracking 0

WeightMediumSize
54 PtsTracking 0

WeightRegularSize
62 PtsTracking 0WeightLightSize
42 PtsTracking 0

WeightMediumSize
52 PtsTracking 0

Meen Specimen Book
Stylistic Variables Comparison

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Standard set“Single Storey a” setStandard set“Coderʼs i” setStandard set“Coderʼs i” setStandard set“Alternative 1”

Standard set“Slashed 0” alternative

WeightThin
Size
52 PtsTracking 0

WeightMediumSize
72 PtsTracking 0

WeightLightSize
42 PtsTracking 0

WeightMediumSize
32 PtsTracking 0

WeightMediumSize
45 PtsTracking 0

Meen Specimen Book
Stylistic Variables Comparison

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Standard set“Big Asterisk” alternativeStandard set

Case sensitive sets

WeightLightSize
36 PtsTracking 0Weight
MediumSize38 Pts
Tracking 0
Leading 50Meen Specimen Book
Text Rollout

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Standard set

WeightMediumSize
28 PtsTracking 36 Pts
Leading 36 Pts

WeightMediumSize
20 PtsTracking 25 Pts
Leading 25 Pts

WeightSize
Tracking
Leading

Regular
15 Pts
25 Pts
25 PtsMeen Specimen Book
Text Rollout

brand.new © 2022/23'Meenerʼ + “Single Storey aʼ sets

WeightLightSize
18 PtsTracking 0 Pts
Leading 22 Pts

Standard set + 'Coderʼs iʼ

WeightMediumSize
42 PtsTracking 0 Pts
Leading 42 Pts

WeightLightSize
48 PtsTracking 0 Pts
Leading 50 Pts

Meen Specimen Book
Text Rollout

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Standard set + 'Coderʼs iʼ

WeightThin
Size24 Pts
Tracking 36 Pts
Leading 36 Pts'Standardʼ set + Slashed zero

WeightThin
Size
82 PtsTracking 88 Pts
Leading 36 Pts

WeightThin
28 PtsSize
Tracking 36 Pts
Leading 36 Pts

Meen Specimen Book
Text Rollout

brand.new © 2022/23'Humanizerʼ + 'Sharp Dʼ set

WeightSize
Tracking
Leading

Regular133 Pts
0117 Pts

WeightSize
Tracking
Leading

Regular15 Pts
0 Pts
20 Pts'Humanizerʼ + 'Sharp Dʼ set

WeightSize
Tracking
Leading

Regular
8 Pts
010 Pts

Meen Specimen Book
Text Rollout

brand.new © 2022/23'Trimmerʼ set

WeightSize
Tracking
Leading

Regular
10 Pts0117 Pts

WeightSize
Tracking
Leading

Regular19pt
026pt

Meen Specimen Book
Text Rollout

brand.new © 2022/23'Meenerʼ set

WeightSize
Tracking
Leading

Regular188pt
0225 Pts

Meen Specimen Book
Text Rollout

brand.new © 2022/23'Meenerʼ set

WeightSize
Tracking
Leading

Regular
11pt
015,2

WeightSize
Tracking
Leading

Light
16pt
020,2

WeightSize
Tracking
LeadingLight16pt
2210WeightMediumSize
48pt
Tracking -5

Meen Typeface

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