KIDS EARTH Report
No.041 Autumn 2008

NEWSFor the Future of the Earth and Children
FIAT X KIDS EARTH FUND
The “FIAT 500 Eco Art,” featuring the theme of nature, was painted by Giuliano Ghelli, a leading Italian contemporary artist. This one-and-only limited edition was on sale at Yahoo! Auction from July 5th through 19th, 2008, and was finally sold for 2,251,000 yen. 95% of thismoney was donated to KEF. The collaboration of FIAT working to create environmentallyfriendly car and Mr.Ghelli’s art is an excellent eco-art project that gives encouragement toeveryone --- those who ride in the FIAT cars, those who look at Mr. Ghelli’s artwork --- and it
all is a present to the earth for children of the future.

Art Leasing Program: Children’s art can make your space more colorful.
The Art Leasing Program is another activity of KEF.
In this program, children’s art is collected from all over the world and rented out with fees being used to support children in need. An
increasing number of paintings are being leased, and they are now displayed in many places including offices, showrooms, interiorshops, and beauty salons. Companies that display children’s paintings in their offices have sent usmessages saying not only their employees but also their visitors appreciate the paintings. Why don’t
you join the program and make your space more colorful with children’s art?
The program details are as follows:1．
Choose your favorite work from our collection
2．
Leasing fees: Small: approx. 3,000yen/month
Large: approx. 5,000yen/monthNote: These fees are considered donations.

3．
Shipping cost: borne by customers
4．
Lease period: 6 months or more

MUJI X KIDS EARTH FUND
This fall, bags featuring children’s art will be released by MUJI. The bags have
pictures drawn by children from China, Poland, Germany, Argentina, and SriLanka. There will be five designs of bags for wide range of uses and for everyone,from children to adults. An exhibition of children’s art, gathered from all over theworld, will start on Tuesday, September 23rd at ATELIER MUJI in Yurakucho,
Tokyo, before the sale of the bags begins in 338 stores on Oct 1st. Nearly 100
items, including the 20th anniversary tapestry project will be shown at this exhibit.
There will also be a pre-sale of the bags. We hope you will make time to come visit!

[ATELIER MUJI]

Marunouchi 3-8-3, Chiyoda-ku, Tokyo
INFOSS YURAKUCHO 3F
World’s Kids Arts Exhibition Tue, Sep 23rd to Wed, Oct 15th

[MUJI Shinjuku ATELIER]

Shinjuku 3-15-15, Shinjuku-ku, TokyoSHINJUKU PICADERY B1FWorld’s Kids Arts Exhibition Thu, Nov 13rd to Fri, Dec 19th

¥525 (including tax)

Charity products for Christmas such as felt ornaments and bath goods will be soldat Muji from November. “World MUJI Xmas” is an event that will be held throughout the world. They are gifts from the heart that delight the people who give themas well as those who receive them, and a part of the sales will be donated to KEF.
We hope you purchase some as Christmas gifts for your family and friends.

KID’S VOICEA Book of Children’s Paintings

For as many as 20 years, children’s paintings from all over the world have been sent to KEF. This winter, a collection of these paintings
will be made into a book. The children’s paintings have been collected from about 40 countries. Some of the paintings are full of energy
and hope, and others are filled with thought-provoking and sometimes painful images. The book is scheduled to be published at thebeginning of December, 2008 by Bijutsu Shuppan publishing company. Please do not miss giving this Christmas present that is filledwith genuine warmth from the hearts of children from around the world.

■ NEW MEMBER

There are KIDS EARTH FUND’s new members since Mar 1st, 2008 until Aug 31, 2008. (in alphabetical order)

Mr. Atsushi Nagasaki Ms. Etsuko Yamaguchi Ms. Jade Disher Ms. Kazuyo Onodera
Ms. Mari Hiranuma Ms. Mariko Fujita Ms. Takako Matsutani Mr. Takeshi Inoue
Ms. Toshiko Wakabayashi Ms. Yukari Narita Ms. Yukiko Matsui(Corporate Membership) ISEKI INDUSTRY CO., LTD. Nihon Siber Hegner K.K. PAS DE LION co.,ltd. Ryohin Keikaku Co.,Ltd.
(Individual Membership)

子 供 地 球 基 金 / K I D S E A R T H F U N D 〒 1 5 0 - 0 0 1 3 渋 谷 区 恵 比 寿 3 - 2 5 - 2 T E L：0 3 - 5 4 4 9 - 8 1 6 1 / FA X：0 3 - 5 4 4 9 - 3 9 6 2E - m a i l： i n f o @ k i d s e a r t h f u n d . j p / U R L : h t t p : / / w w w . k i d s e a r t h f u n d . j p /アフリカのおじさん / African
ドウ・ウェイメン / Du Yuemeng
中国 / China
8歳 / Age 8
女 / Girl©子供地球基金/ KIDS EARTH FUND

SpecialTopic

KIDS EARTH
HOME ProjectFeature Article・
Art Workshops in southern India

KIDS EARTH HOME in Croatia

Tamil Nadu is a state on the east side of
the most southern part of India bordering
the Bay of Bengal. The capital of TamilNadu, Pondicherry is a three-hour drivefrom Chennai, and is one of the areas
severely damaged by the 2004 Indian
Ocean Tsunami. Its fishing and agricultural industries that sustain the lives ofthe local people were nearly destroyed.
On Sunday, June 22nd, in corporation
with Cadbury Japan Limited, a longwaited art workshop for about 300 children, at the lowest level of the caste
system, was held in
two villages neighboring Pondicherry,
where Cadbury
Group has been
providing supportive
activities since 2004.
At the art workshop,
children worked ont w o p ro j e c t s . O n e
was our tapestry
p ro j e c t w h i c h h a s
thus far been carried out in eight countries, and the other was free painting onlarge canvases. The children from five tofifteen years old who gathered at thevillage elementary school seemed rather
nervous at first in front of colorful paints
in bowls and large canvases because
they had never used paint brushes andpaint. However, they gradually filled thewhite canvases with colors. They painted
various pictures with bright vivid colors
such as houses, ocean and mountainviews and animals. The pictures they
made represented their daily life, so you
could see the children’s world.
Most children who participated in the art
workshop are disadvantaged not only inpossessions but also in future opportuni-ties because of their low status in thecaste system. This was the first chancefor the children to express themselves
through painting,
and we truly hopethat they will
have many more
opportunities in
the future.
As part of thetapestry project,
the pictures that
illustrate thehopes of children
in Pondicherry, as
well as the ones
painted by the children from other countries, will be displayed in a series of exhibitions beginning with one held atMimara Museum in Croatia in September
and will deliver a positive message to theworld.

KIDS EARTH FUND (KEF) started
activities in Croatia right after the war in1996. Our local activities are based in theadjacent cities of Topusko and Gvozd,
near the border of Bosnia. Even after tenyears, the aftermath of the war is still
strongly felt in this area. There is a lot ofalcohol dependence, drug addiction,
domestic violence and abuse. There aremany parents who are indifferent to theeducation of their children, and they are
far from being financially independent.
Even without first-hand experience, thechildren are secondary victims of the war.
KEF established Croatia branch to help
develop an environment that eases theirtrauma and foster hope to change theirs o c i e t y. K I D S E A RT H H O M E ( K E H )rebuilding project is the first of ourlong-term action program in the country.

Children gave helped us clean up around thebuilding. The rebuilding will be complete thisfall. In our next newsletter, we will send you areport of the new KEH in Croatia.

Preserve the Beautiful Earth!
Painting & Planting Project.

T h ro u g h t h o s e p ro j e c t s , w e f o s t e rawareness among children to care aboutnature. During the project held in June,everybody picked up fallen tree
branches, put paint on them and usedthem as paint brushes. Using the “branchb r u s h e s , ” t h e y d re w o n e l a r g e t re e
together.

Summer Holidays!
-Paint at KIDS EARTH Gallery!!KEF held art workshops every Friday inKIDS EARTH Gallery during the summer
season. Many children joined them andthey were provided with opportunities tolearn about the environment andcountries that have KEHs. “Summer” wasthe theme of some of the workshops.
Children created their own uchiwas(round paper fans) and painted colorful
fireworks on a big canvas. At our art
workshops, we explained KEF’s motto,
Kids Helping Kids, to the children. We
hope to promote generosity and gracious
hearts among the children that join ourworkshops as they think about children inneed. KEF would like to continue these
activities with Japanese children as well
as children in the world.

Children of KEH in Croatia took part instudy projects on human rights issues,international understanding and global
environment. Even in this country, global
warming is considered a very serious
matter. Rain and snow are decreasing
every year.

Column DEAR KIDS, DEAR THE EARTH vol.21
Advisor: Francis Belin

KIDS EARTH
CAR Project
Jikei Hospital –Scratching ArtTwo “Scratch Art” workshops were heldby children’s requests. In the first art
workshop, children freely painted on abig white paper with various crayon. Thenvolunteers covered the paper in blackcrayon. In the second art workshop, thechildren got to do the scratching.
A rainbow of colors came out from underthe black crayon when the black paper
was scratched with chopsticks, forks,straws and so on. Children were very
excited, saying, “The colors came out! It’samazing!” After seeing colorful lines
emerge on the black paper, the room wasfilled with smiling faces. Because it was
the first time for the children to do
scratch art on one big piece of paper, theart workshop became a particularly exciting one.

Present Picture Book to Children

It is a joy to color a large sheet of paper withcrayons.

Various colors came out as children scratched
the paper.

展覧会

Corporate social responsibility (CSR, also called corporate responsibility, corporate citizenship, responsible business and corporatesocial opportunity [1]) is a concept whereby organizations consider the interests of society by taking responsibility for the impact of theiractivities on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment. Thisobligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking furthersteps to improve the quality of life for employees and their families as well as for the local community and society at large.

Tue, 9/2 ‒ Fri, 10/3
SMBC Tokyo Main Oﬃce
Sat, 8/9−Sun, 8/10
SUMMER SONIC 2008
●Nagoya・Nakamura-ku
Tue, 7/1−
Toyota Tsusho Corporation

KEF lays out not only art workshops forchildren but also donation activity.
Hachette Fujingaho Co., Ltd. donatedpicture books to KEF and these havebeen contributed to 10 hospitals including Tokyo, and 17 kindergartens andchildren’s nursing homes since spring. In
total approximately 900 books weredonated. We could see children turning
pages of the books happily.
We would like to keep continuing ourdonation activities as well for children sothat they can spend a wonderful time andhelp them grow up in good health.
In addition, KEF donated these books tochildren in Vietnam. We hope it will help
children get interest in Japan throughJapanese language classes.

KIDS EARTH FUND ART WORKSHOP joined SUMMER SONIC 08!
●Tokyo・Chiyoda-ku●ChibaIn a workshop held on July 11th, children
painted on a big piece of paper. Evenchildren who frequently paint enjoyed theopportunity to use as much paint as theywanted. The workshop provided a lot ofpaint so that the children could paint as
freely as they liked. Some children tooktime to mix paint to get their ideal colors.
The eyes of the children were those oflittle artists. When the painting was completed, they generously decided todonate it to KEF after it was temporarily
displayed in the hospital. Since KEF‘ｓmotto is Kids Helping Kids, we would liketo continue to support the kindness ofsuch children like those that participatedin the art workshop and send it to otherchildren in need.

It is a joy to color a large sheet of paper withcrayons.

(Representative Director of Swarovski Japan)

I am as new to this organization as I am proud to be one of its advisors due to the wonderful cause it is serving.
A significant and far reaching trend has developed over the last few years within general corporate culture toposition brand images using more eco friendly products and services. This trend has indeed given rise to thedevelopment of the concept of “Corporate Social Responsibility” (CSR) and contributed most of its substance.
Within CSR, “Green” is everywhere, and plays an important role in getting everyone’s attention to focus on thechallenges we have been facing for years to accommodate both development as well as the preservation of theenvironment, especially with Global Warming.
Though charitable causes should not to be ranked, as they all serve the same purpose of building a betterworld, I find interesting the order with which “Kids” and “Earth” are placed at the KIDS EARTH FUND (KEF),
from the acronym itself to the greetings of this magazine. This suggests that attention and care to kids in need
could be a pre-requisite to caring for the environment and the earth.
Doesn’t it make sense after all to start with kids, as they first and foremost embody our future? I like the ideaof caring about children first, and making sure their environment is safe, where the “green” part of their environment is only a fraction but one of the most critical elements to secure their well being.
Knowing the KEF founders, I have always been amazed by the energy and the commitment flowing throughthis organization. It has grown with a lot of success over 20 years in Japan where charities may not be ascommon and developed as in other industrialized countries. Looking at the great achievement of this organization and the momentum it is gaining more recently, I came to realize that it is not only about passion. There is apioneering spirit in KEF’s founders as well as a striking vision.
And what if this organization had it right ahead of others and the CSR were to focus in the future more on
childhood and the care for children?

Kanagawa Children’s Medical
Center -Express Your Heart-feltFeelings-●Tokyo・Chiyoda-ku
Tue, 9/23 ‒ Wed, 10/15
AELIER MUJI Yurakucho●Tokyo・Setagaya-ku
Wed, 11/12−Thu 12/25
Tamagawa Takashimaya S・C●Tokyo・Shinjuku-ku
Thu, 11/13−Fri, 12/19
MUJI Shinjuku ATELIER●Tokyo・Setagaya-ku
11/22−End of Dec.
Nissan Tamagawa Hospital

On August 9th and 10th, KEF organized
art workshops at Makuhari Messe whereSUMMER SONIC ’08, one of the largest
rock events in Japan, was held. We
prepared canvases with music staffs forchildren who loved music. The children
painted in many colors to represent themusic they had just enjoyed listening to.
In the “kids area,” tapestries drawn by
children from nine countries covered thewalls. A lot of people stopped by andenjoyed the children’s tapestries.