錁⯔٥‫ٓـ‬ٝ‫؍ر‬ٝ‫ءؚ‬ٝ‫يؐآه‬JO⻌嵲麣 䎃  剢  傈‫ذ‬٦‫و‬⡦佦ջְ‫׵ׁת‬ˑ‫ٓـ‬ٝ‫؍ر‬ٝ‫כה˒ؚ‬ռ‫ ַךז‬吳䒭⠓爡؎ٝ‫ة‬٦‫ٓـ‬ٝ‫ػٍآس‬ٝ➿邌《箍䕵爡ꞿⰯ⚛加㼛➋‫ّءؙإ‬ٝ؎ٝ‫ة‬٦‫ٓـ‬ٝ‫׀ךس‬稱➜؎ٝ‫ة‬٦‫ٓـ‬ٝ‫גְאחس‬٥䎃‫ٗח‬ٝ‫س‬ٝ‫ⶼד‬甧կ劤爡䨽㖈㖑‫ُصכ‬٦ْ٦‫ؙ‬կ⚅歲ؕ㕂‫ךח‬䬿挿٥ せ‫؝ך‬ٝ‫ةٕ؟‬ٝ‫ة؎ؙؒٔװز‬٦ָ㖈硂‫⚅׷ׅ‬歲剑㣐‫ٓـך‬ٝ‫؍ر‬ٝ‫ؚ‬㼔Ꟍ⠓爡٥؎ٝ‫ة‬٦‫ٓـ‬ٝ‫ػٍآس‬ٝ‫ך‬鏣甧‫כ‬䎃կ秈せָ䨽㾩‫׷ׅ‬傈劤剑㣐‫ٓـך‬ٝ‫؍ر‬ٝ‫ؚ‬㼔Ꟍ⠓爡
#FTU(MPCBM#SBOET‫כ‬ծ⚅歲‫ך‬$&0ָ岣湡‫׷ׅ‬剑‫׮‬ꅾ銲‫ז‬䭷ꆙ٥ٓٝ‫ؗ‬ٝ‫אהמךؚ‬#FTU (MPCBM #SBOET ‫ٓח‬ٝ‫؎ؙ‬ٝ‫⟰׷ׅ‬噟‫כ‬ծ‫و‬٦‫؎زح؛‬ٝ‫׮׶״أؙحر‬吳⣣‫ؓؿػ‬٦‫و‬ٝ‫ָأ‬넝ֻ‫ָהֿ׷ז‬鏾僇ׁ‫׶ֶג׸‬ծ堣ꟼ䫎项㹺‫ך‬岣湡‫כ‬넝ְ‫ّءؙإ‬ٝչ‫ٓـ‬ٝ‫س‬պ‫כה‬‫ٓـ‬ٝ‫✲ָس‬噟㹋䡾‫Ⱗג׃ה‬植⻉ׁ‫׸‬ծ‫ٓـ‬ٝ‫חس‬㼎‫׷ׅ‬劍䖉ָꅕ䧭ׁ‫דהֿ׷׸‬ծ‫ٓـ‬ٝ‫ך➂כس‬遤⹛‫׾‬㢌㺁ׁ‫ָהֿ׷ׇ‬〳腉‫׷זה‬"CSBOEJTBDPODSFUFSFQVUBUJPOFTUBCMJTIFEUISPVHIBMMUIFUPVDIQPJOUTBOEBDUJWJUJFT‫ٓـ‬ٝ‫כהس‬ծⰋ‫ךג‬䱸挿‫ה‬崞⹛‫׾‬鸐ׄ‫➂ג‬ղ‫ך‬걧‫ח⚥ך‬然甧ׁ‫׋׸‬然㔿‫׷׋‬鐰ⴻ"CSBOEJTBMJWJOHCVTJOFTTBTTFU‫ٓـ‬ٝ‫כהس‬ծ䌢‫ח‬㢌⻉‫✲׷ׅ‬噟项欵‫׷֮ד‬B ‫ٓـ‬ٝ‫س‬䨌殛‫׾‬罋ִ‫ד♳׷‬ծ䭯‫ֹץא‬鋔䏟٥鋔挿‫כה‬⡦ַ♧菙涸‫ٓـז‬ٝ‫؍ر‬ٝ‫ؚ‬銲稆‫ה‬،‫ّءؙ‬ٝ♧顐‫ٓـ׋׃‬ٝ‫؛صُى؝س‬٦‫ّء‬ٝ‫׾‬ծ竰竲涸‫ח‬㾜Ꟛ‫ָהֿ׷ׅ‬ծꞿ劍涸‫ז‬鋔䏟٥鋔挿ָ実‫ٓـ׷׸׵׭‬ٝ‫؍ر‬ٝ‫׶《חؚ‬穈‫⚺׬‬⡤‫ח‬実‫׷׸׵׭‬⿫罋‫ٓـ‬ٝ‫כس‬ꞿ劍涸‫ז‬䧭ꞿ⾱项
Interbrand Japan, Inc.
9F Hiroo Plaza
5-6-6 Hiroo, Shibuya-ku
Tokyo 150-0012 JapanT + 81 (0)3 5448 1200
F + 81 (0)3 5448 1052
www.interbrandjapan.com‫ٓـ‬ٝ‫׾س‬眠ֻֿ‫כה‬瀉劍涸‫׆ֹדכח‬ծ♧倯‫ד‬ꞿ劍涸‫ז‬䭯竲涸䧭ꞿ‫׾‬佄ִ竲ֽ‫׷‬穈籼ⰻ㢩‫Ⱏח‬剣‫׷ׅ‬穗㌀椚䙀‫ה‬㾜Ꟛ㛇湍‫ך‬鏣鎘‫ה‬笝䭯Ⰻ‫ٓـךג‬ٝ‫س‬噟⹡‫ך‬㛇燉‫כך׷זה‬ծ‫ٓـ‬ٝ‫ךس‬僇然‫ז‬㹀纏‫׷֮ד‬‫ٓـ‬ٝ‫׾س‬㹀纏‫ٖؿ׷ׅ‬٦‫ي‬#SBOE%FGJOJUJPO.PEFM‫ٓـ‬ٝ‫س‬㹀纏ٌ‫ٕر‬
163104& #&)"7*034 037"-6&4 ‫ٓـ‬ٝ‫׾س‬ծ‫חֲ״ךו‬⠗ִ‫ַ׷‬ծ‫׾‬僇‫ח׭׋׷ׅחַ׵‬ծ‫׈ז‬ծ䧮ղָ✲噟‫ַך׷ׅ׾‬‫׾׸׉‬䧭‫׃‬鹴‫ח׭׋׷־‬爙‫ׅ‬遤⹛٥㪦⹲‫כה‬⡦ַ˘‫׾‬僇爙‫׷ׅ‬
104*5*0/*/( 1&340/"-*5:畸さ‫ךה‬䊴ⴽ䚍‫ח‬ꣲ‫׆׵‬ծչ畸✯⸂‫׾‬爙‫ׅ‬ջ莸〴ռ‫חֲ״ךו׾‬鏣㹀‫ַ׷ׅ‬պ‫ד⚥ך׉‬ծ㉀ㅷ‫؟װ‬٦‫ח׭׋ֲ׵׮ג׸Ⰵֽ「׾أؽ‬ծչ‫זֲ״ךו‬ꨜ㔲孡‫׾‬糺ֲ‫ַֹץ‬պ
1&01-&"/%*/4*()5 #&/&'*54 03%3*7&34 ‫ٓـכד‬ٝ‫כس‬ծ铩‫ך‬ծ‫זֲ״ךו‬ջ悵㖈妜実ռ‫ח‬䘔ִ‫ַךְֻג‬穠卓‫ג׃ה‬ծ‫זֲ״ךו‬飑顠鼅䫛銲㔓‫ַך׷ַֹֽ⫴ח‬պ

#3"/%130.*4& #3"/%&91&3*&/$&13*/$*1-&4㹀纏ׁ‫ٓـךא׋׸‬ٝ‫ךس‬㛇燉‫ג׃חה׮׾‬㹀纏ׁ‫׷׸‬ծ➂‫ך‬䗰‫ח‬갟ֹծ䓼ֻ䟦ֹ➰ֽծ劤颵涸‫ָזאז‬‫׷ֻא׾׶‬‫ٓـ‬ٝ‫׾س‬鸐ׄ‫׋‬秈勲‫ٓـ‬ٝ‫׾س‬鸐ׄ‫׋‬⡤꿀‫׾‬欰‫ך׭׋׬‬䭷ꆙպ‫ٓـ‬ٝ‫؝س‬ٝ‫ךزفإ‬圓鸡⻉‫ٓـ‬ٝ‫س‬㹀纏_‫شغؖ‬ٝ‫أ‬⡤禸‫ך‬鏣鎘‫ٓـ‬ٝ‫׾س‬鸐ׄ‫ג‬秈勲‫׾הֿ׷ׅ‬⡤植‫ך׭׋׷ׅ‬չ‫׫ֻ׃‬պ‫׾‬眠ֹծ盖椚‫׃‬ծ‫ך׉‬麊㌀‫⚺ך‬⡤‫׷זה‬կ‫׸׉‬ָ‫ٓـ‬ٝ‫س‬噟⹡‫ך‬㛇䎌堣腉‫׷֮ד‬ꞿ劍‫ג׏❄ח‬곁㹏‫׾‬䟦ֹ‫ֽא‬ծ넝ְ‫ٓـ‬ٝ‫س‬⣣⦼‫׾‬爙‫ؚׅٗ‬٦‫ٓـٕغ‬ٝ‫س‬⠗ִ‫إحֹًץ׷‬٦‫ָآ‬⡤禸甧‫גג‬侭椚ׁ‫ˊ׷ְג׸‬⢽‫ةأ‬٦‫أؙحغ‬‫ٓـ‬ٝ‫Ⱗךس‬植⻉‫ؙ‬،‫ٓس‬ٝ‫ٕرٌز‬‫ٓـ‬ٝ‫כהس‬ծ‫ٓـ‬ٝ‫⚥ךس‬呌嚊䙀‫⚥׾‬䗰‫ג׃ה‬爡㆞♧➂‫ך׶המ‬嫣傈‫ך‬遤⹛‫✲װ‬噟崞⹛‫׷׸׵ֻאד‬‫ך׉‬䱸挿‫׾‬鸐ׄ‫ג‬ծⰋ⡤‫ٓـג׃ה‬ٝ‫כس‬䕎䧭ׁ‫׷׸‬˘‫ָ׸׉‬ծ鐰ⴻ‫ג׃ה‬然甧ׁ‫דהֿ׷׸‬ծ‫ٓـ‬ٝ‫ָس‬䧭甧‫׷ׅ‬Interbrand Japan, Inc.
9F Hiroo Plaza
5-6-6 Hiroo, Shibuya-ku
Tokyo 150-0012 JapanT + 81 (0)3 5448 1200
F + 81 (0)3 5448 1052
www.interbrandjapan.comֶ㹏圫‫ך‬걧‫ח⚥ך‬然㔿‫׷׋‬鐰ⴻ㶷㖈䠬‫׾‬然甧‫הֿ׷ׅ‬կ‫ٓـ‬ٝ‫ֶכהֿ׷ⶼ׾س‬㹏圫‫ך‬걧‫ח⚥ך‬ծչ鐰ⴻպ‫عְֲה‬ٝ‫׾؝‬䬃‫ׅדך׮זֲ״ׅ‬կ‫׶תא‬ծ涪⥋罏ָ嚊䙀‫׾‬鏣鎘‫Ⰻ׾׸׉׃‬䱸挿‫ד‬㹋植‫דהֿ׷ׅ‬‫ٓـ‬ٝ‫س‬⡤꿀‫ֽ「ך‬䩛‫ذأ׷֮ד‬٦‫تٕمؙ‬٦‫ך‬걧‫ח⚥ך‬鐰ⴻָ然甧‫׷ׅ‬կֿ‫⺪ך‬ろ涸‫ז‬崞⹛ָ‫ٓـ‬ٝ‫׾س‬⡲‫׷־♳׶‬‫ّءؙإ‬ٝ‫ط؍ذأ؍ر‬٦‫ّء‬ٝ‫ٓـ‬ٝ‫؍ر‬ٝ‫כהؚ‬B ‫ط؍ذأ؍ر‬٦‫ّء‬ٝ‫ٓـ‬ٝ‫؍ر‬ٝ‫ךؚ‬㹀纏‫ה‬䒦爡‫ך‬㹋籐‫׀ך‬稱➜C ‫ط؍ذأ؍ر‬٦‫ّء‬ٝ‫ٓـ‬ٝ‫؍ر‬ٝ‫׾ؚ‬䱿鹌‫ך׭׋׷ׅ‬‫؜ךא‬٦‫ز‬D ‫ط؍ذأ؍ر‬٦‫ّء‬ٝ‫ٓـ‬ٝ‫؍ر‬ٝ‫ؚ‬䧭⸆‫ךאך‬銲稆B‫ط؍ذأ؍ر‬٦‫ّء‬ٝ‫ٓـ‬ٝ‫؍ر‬ٝ‫ךؚ‬㹀纏‫ה‬䒦爡‫ך‬㹋籐‫׀ך‬稱➜%FTUJOBUJPO#SBOEJOH
l /BUJPO#SBOEJOH
l $JUZ#SBOEJOH
l 3FHJPO#SBOEJOH
l 5PVSJTN#SBOEJOH
l *OWFTUNFOU#SBOEJOH
l -BOENBSL#SBOEJOH
l 'MBHTIJQ#SBOEJOH
l $PVOUSZPG0SJHJO#SBOEJOH
C‫ط؍ذأ؍ر‬٦‫ّء‬ٝ‫ٓـ‬ٝ‫؍ر‬ٝ‫׾ؚ‬䱿鹌‫ך׭׋׷ׅ‬‫؜ךא‬٦‫ز‬
 6OEFSTUBOE‫ط؍ذأر‬٦‫ّء‬ٝ‫ٓـ‬ٝ‫؍ر‬ٝ‫חؚ‬ꟼ‫׷ׅ‬椚鍑‫׾‬帾‫׷׭‬ $IBMMFOHF‫ط؍ذأر‬٦‫ّء‬ٝ‫ٓـ‬ٝ‫؍ر‬ٝ‫⸂׷ֶֽחؚ‬挿‫׾‬椚鍑‫׷ׅ‬ $IBOHFⰧ⡤涸‫✲ז‬⢽ַ‫׵‬㢌ꬠ‫ך‬䩛岀‫׾‬罋ִ‫׷‬
6OEFSTUBOE‫ط؍ذأر‬٦‫ّء‬ٝ‫ٓـ‬ٝ‫؍ر‬ٝ‫חؚ‬ꟼ‫׷ׅ‬椚鍑‫׾‬帾‫׷׭‬‫ط؍ذأ؍ر׈ז‬٦‫ّء‬ٝ‫ٓـ‬ٝ‫؍ر‬ٝ‫ָؚ‬䗳銲‫ַךז‬
٥8IFSFEPZPVUSBOTGFSNPOFZUPXJUIPVUIFTUJUBUJPO 
٥8IJDIQSPEVDUEPZPVUSVTU ٥8IJDIUFBNJTNPSFDSFBUJWF 
٥8IFSFXPVMEZPVNPWFXJUIZPVSDIJMESFO ‫ط؍ذأ؍ر‬٦‫ّء‬ٝ‫ٓـ‬ٝ‫؍ر‬ٝ‫כؚ‬ծ‫ךא‬錁挿ַ‫׵‬䗳銲‫׷זה‬$PNQFUF畸✯橆㞮
Interbrand Japan, Inc.
9F Hiroo Plaza
5-6-6 Hiroo, Shibuya-ku
Tokyo 150-0012 JapanT + 81 (0)3 5448 1200
F + 81 (0)3 5448 1052
www.interbrandjapan.com

'PDVT僇然‫ً؎ז‬٦‫آ‬0OCPBSEBMM䋆ֹ鴥‫׫‬$SFBUFSVNPVS⠗麦⸬桦$PNQFUF
‫ط؍ذأ؍ر‬٦‫ّء‬ٝ‫כ‬畸✯ꟼ⤘‫׷֮ח‬٥'PS*OWFTUPST
٥'PS3FTJEFOUT٥'PS5PVSJTUT'PDVT‫ط؍ذأ؍ر‬٦‫ّء‬ٝ‫כח‬僇然‫ً؎ז‬٦‫ָآ‬䗳銲
0OCPBSEBMM
‫ط؍ذأ؍ر‬٦‫ّء‬ָٝ‫ٓـ‬ٝ‫➂כח׷זהس‬ղ‫ך‬䋆ֹ鴥‫ָ׫‬䗳銲
1SPEVDUTEPOUIBWFBPQJOJPOBCPVUUIFDPNNVOJDBUJPO
8IZEPEFTUJOBUJPOTOFFEBCSBOE $SFBUFSVNPVS‫ط؍ذأ؍ر‬٦‫ّء‬ٝ‫׾‬⠗ִ‫כח׷‬ծ‫؛صُى؝‬٦‫ّء‬ٝ⸬桦‫כ‬ꅾ銲⟰噟؎ً٦‫آ‬圓眠‫ך‬،‫ٗف‬٦‫⸬כث‬桦涸‫ַךז‬؎ً٦‫آ‬圓眠‫גְֶח‬ծ⸬桦涸‫ז‬،‫ٗف‬٦‫➿ךث‬邌‫כ‬ծ‫ط؍ذأ؍ر‬٦‫ّء‬ٝ‫ٓـ‬ٝ‫؍ر‬ٝ‫⸬׮גְֶחؚ‬卓涸‫ַךז‬"MPHPٗ‫؞‬'JSTUIBOEFYQFSJFODFT㹋⡤꿀"DMFBSMPDBUJPO㖑㚖
٥8IBUJNBHFEPZPVIBWFPG4JMJDPO7BMMFZ ٥)JHIUFDI /FSETBOEMPUTPGJEFBTBOENPOFZ
٥%PZPVLOPXUIF-PHPPG4JMJDPO7BMMFZ 
0CTFSWBUJPOٗ‫♶כ؞‬銲0CTFSWBUJPO㹋ꥷ‫ך‬⡤꿀‫כ‬䗳갭‫ְזכד‬
0CTFSWBUJPO㖑㔳涸‫ז‬濼陎‫♶כ‬銲‫ط؍ذأ؍ر‬٦‫ّء‬ٝ‫ٓـ‬ٝ‫؍ر‬ٝ‫כדؚ‬ծ⟰噟؎ً٦‫آ‬圓眠‫⸬ד‬桦涸‫ז‬،‫ٗف‬٦‫כث‬䗳‫׮׃׆‬䗳銲‫ְזכד‬‫ط؍ذأ؍ر‬٦‫ّء‬ٝ‫؍رٓـ‬ٝ‫חؚ؍ر‬䗳銲‫כךז‬ծ韋䗙涸‫زأז‬٦ٔ٦‫׷֮ד‬Interbrand Japan, Inc.
9F Hiroo Plaza
5-6-6 Hiroo, Shibuya-ku
Tokyo 150-0012 JapanT + 81 (0)3 5448 1200
F + 81 (0)3 5448 1052
www.interbrandjapan.com

"OJDPOJDTUPSZ韋䗙涸‫زأז‬٦ٔ٦
UIBUFWFSZCPEZDBOCVZJOUPBOEBMMPXTGPSDPDSFBUJPOTFOEJOHBDMFBSTJHOBM$IBMMFOHF‫ط؍ذأر‬٦‫ّء‬ٝ‫ٓـ‬ٝ‫؍ر‬ٝ‫⸂׷ֶֽחؚ‬挿‫׾‬椚鍑‫׷ׅ‬٥㕂㹺‫ٓـ‬ٝ‫نٕؽכהس‬٦‫؛صُى؝ךוזس‬٦‫ّء‬ٝ‫ד‬⡲‫ְזכדך׮׷׸׵‬٥䓼⸂‫ז‬㕂㹺‫ٓـ‬ٝ‫כחس‬䟝饯⮚⡘‫ך׉ה‬椚歋ָꅾ銲‫׷֮ד‬㕂‫כ‬⡦‫ؓؿח‬٦ؕ‫ַךזֹץ׷ׅأ‬‫ַزأؙٔحؑث‬‫ٓـ‬ٝ‫س‬䟝饯ַ䗳銲剑⡚ꣲ銲㔓‫ה‬䠐䙼寸㹀銲㔓‫ٓـ‬ٝ‫س‬،‫ؒءا‬٦‫ّء‬ٝ‫׾‬罋ִ‫חֹה׷‬ꅾ銲‫ז‬銲稆‫خ‬٦ٔ‫➂يؤ‬ղ‫ה‬俑⻉欵㖑‫׾‬䓼‫׾׫‬崞ַ‫׋׃‬鱐⳿‫أطآؽ‬橆㞮‫כד؎غس‬剑넝‫ُآؚٓך‬،ٔ٦‫ְֲה‬䟝饯‫׾‬㹋植‫׷ׅ‬捀‫ח‬ծ䨌殛涸‫ٓـז‬ٝ‫س‬项欵䫎项‫׾‬㹋倵‫׷ְג׃‬
0QQPSUVOJUZ‫ٓـ׃׮‬ٝ‫س‬،‫ؒءا‬٦‫ّء‬ٝ‫א♧׾‬鷄⸇‫׵׋׃ה׷ֹד‬ծ‫זֲ״ךו‬銲稆‫׾‬鷄⸇‫ַׅת׃‬
$IBOHFⰧ⡤涸‫✲ז‬⢽ַ‫׵‬㢌ꬠ‫ך‬䩛岀‫׾‬罋ִ‫׷‬㢌ꬠ‫ך׵׸ֿ׷ֶֽח‬㣐ֹ‫ז‬堣⠓韋䗙涸،؎‫ً؎זؙحص؝‬٦‫ךآ‬然甧ծ‫׶תא‬韋䗙涸‫ז‬䩧‫׍‬䩛،؎‫يؙحص؝‬٦‫׾ـ‬㹋植‫הְֻֿג׃‬⢽(VHHFOIFJN "NTUFSEBNDս‫׭הת‬վ‫ط؍ذأ؍ر‬٦‫ّء‬ٝ‫ٓـ‬ٝ‫؍ر‬ٝ‫ؚ‬䧭⸆‫ך‬‫ךא‬銲稆 韋䗙涸‫׶《ז‬穈‫׾׫‬㹋植‫׷ׅ‬➂ղ‫ך‬䟝⫷‫ַ׷ְח⯓ך‬ ،؎‫يؙحص؝‬٦‫ـ‬ ‫ؓؿ‬٦ؕ‫׷ׅأ‬秈勲‫כ‬僇然⻉ ‫ٓـ‬ٝ‫أىٗفس‬ ꞿ劍涸‫ז‬鋔ꅿ‫ח‬甧‫׶《ג׏‬穈‫׬‬ꡙְ倯僇然ַ 䨌殛‫ה‬,1*‫ה‬䊨玎邌 噟⹡ㄏ⟀ָ⳿‫ְזׇ‬ꟼ⤘罏‫׾‬盖椚‫׷ׅ‬㹋騧‫ַ׷ֹד‬ 嵴鷲‫شغؖה‬ٝ‫أ‬ 䎢眔㔲‫⼿ד‬噟‫׷ׅ‬荈ⴓ✲‫ַ׷ְגֹדח‬ 䋆ֹ鴥‫؝ה׫‬٥‫ّء؎ؙؒٔ‬ٝ䒦爡剅硂‫׀ך‬周ⰻ٥‫ٓـ‬ٝ‫؍ر‬ٝ‫ؚ‬‫<⵱⾱ךא‬何鎍晛>傈劤穗幥倜耀⳿晛爡涪㡰⚥IUUQTXXXJOUFSCSBOEKBQBODPNKBBSUJDMFCPPLIUNM٥‫ٓـ‬ٝ‫؍ر‬ٝ‫ؚ‬‫<⵱⾱ךא‬㹋騧箟>傈劤穗幥倜耀⳿晛爡갦剅䏄ꂁ劤✮㹀⮚‫ٓـ׋׸‬ٝ‫؍ر‬ٝ‫׾ؚ‬㹋騧‫׷ְג׃‬չ‫زأך‬٦ٔ٦պ‫׾‬稱➜Interbrand Japan, Inc.
9F Hiroo Plaza
5-6-6 Hiroo, Shibuya-ku
Tokyo 150-0012 JapanT + 81 (0)3 5448 1200
F + 81 (0)3 5448 1052
www.interbrandjapan.com