4 8,0 0 02m| 70,000+Trade

Vis itors| 40 0+EXPLORE THE HUGE
POTENTIAL OF
CHINA'S
LICENSING MARKET

E x h i b it o r s+ IP
0| 1, 8 0*2 024r
Foec

ast

17-19 July, 2024
Hall 1.1 &Hall 2.1

National Exhibition andConvention Center (Shanghai)

OFFICIAL PUBLICATION

Organizer:

Official Partner:

www.licensingexpochina.com

1Licensing Expo Shanghai (LEC) | Empowering China’s Licensing Market
Organized by Informa Markets, Licensing Expo Shanghai (LEC) aims to build efficient business connections between IP owners andagents covering multiple categories including anime images, film and television, museums, culture and art, online literature, entertainment, games, publishing, corporate brands, sports and more, with OEMs, ODMs, licensees and retailers.
The Global Licensing Expo is a world-renowned exhibition, which has been successfully organized in many cities including Las Vegas(Licensing Expo Las Vegas), Shanghai (Licensing Expo Shanghai), and London (Brand Licensing Europe). Informa Markets is also thepublisher of License Global, the licensing industry’s influential publication.

US · Las Vegas | UK · London | China · Shanghai

FRANCEDAY 2024

Licensing Market - China and Global
3.1%

1.6%

3.7%
4.1%

0.1%

9.3%

Global Retail Sales Licensed
Merchandise by Region, 2022

Sales by Property Type,2022

in million US$

in million US$

1.3% 1.0%
2.0
0.6%
2.5%
6.8%

North America $203,300 9.1%

Entertain/Characters $138,111

Western Europe $62,891 4.9%

Corporate/Brand $87,604

North Asia $31,741 5.9%

Sports $37,368

LATAM $14,114 8.8%

Fashion $29,525South Asia/PAC $12,477 12.4%

Publishing $23,121

Eastern Europe $10,494

5.8%Collegiate $8,538

Middle East/Africa $5,481

8.6%

Celebrity $6,744

Rest of World $327 8.0%

%

8.7%

11.0%

Music $4,371
Art $3,560

18.5%

Non-profit $1,881

59.6%

25.7%

40.5%

Data Source: THE 2023 GLOBAL LICENSING INDUSTRY STUDY - Licensing International

2023 Overview
Key Figures in 2023

316

Exhibitors

1,500+IPs

8,997

Matchmaking Sessions

35,000m

2

Exhibition Area

65,536

Trade Visitors

Visitor Breakdown by Product Category

Visitor Breakdown3.72%

1.82%

4.12%

2.80%

Child, Baby andMaternity Products & Services

21.40%
19.80%

Toys/Gifts

4.78%
29.75

7.23%
9.77%

f

14.45%

6.60%

Housewares/Furnitures
Personal Care/Beauty/Healthcare

6.00%

Culture & Tourism Real
Estate/Parks/Themed Parks
Games/Software/APP developers

5.50%

19.10%

Licensors/Licensing Agents

Consulting/Advertising
Companies

Brand Owners/Brand Agents (Licensees)Media/Publishers

Retailers

IP Related Busines

Manufacturers

Commercial Real Estate

Distributors/Wholesalers

Investor

5.00%

Sports/Outdoor

4.70%

Art Display/Exhibition Planners

4.40%

Visual & Audio/Books/Publishing

3.70%

Digital/Electronics/Electrical Appliance
Shopping Malls/Supermarkets/
Convenience Stores
Pet Products
Hotel/Restaurants &Catering Services

3.60%

Govenment/Consulate/
Association/Chamber of Commerce

IT/E-Commerce

8.40%

Media/IT/Platform

26.12%

10.00

9.10%

Food and Beverage

62.11%%

10.10%

Stationery/Education/Training

siness decisio
bunrsake-m

Proportio
no7.17%12.80%

Apparel/Footwear/Fashion Accessories

%

2.80%
2.70%
2.40%

Automotive

2.10%

Capital/Investors
Legal Service/Intellectual
Property Protection

2.00%

Government/Consulate

1.50%
1.20%

OthersVisitor List (Partial)
Child Baby
Maternity

Pigeon, Goodbaby, Deer Blue, Yazan, Balabala, Babycare,Beingmate, Wyeth Nutrition, QWWZ, Bookcow

Pet Products

Kerui Chongwu, Youchong, Taiya, Hupo, Gimborn, Youpei, Jiuyi,
Hoopet, Wanwei

Apparel/Footwear/
FashionAccessories

BOSIDENG, UNIQLO, Peacebird, Youngor, K-Boxing, Anta,Nike, HLA Group, Li Ning, LFXMedia/IT/Platform

Red, JD, Meituan, KTT, Pinduoduo, Dianping, Blue Focus,
WGSN, Dewu, Migu Vide

Toys/Gifts

Mattel Barbie, Sembo Block, Lego, Hot Toys, Takara Tomy,
Keeppley, Bloks Bloks, MiDeer, Macott Station, Martube

Automotive

Geely Holding Group, BYD Group, Shanghai Volksvagan,
Chery, Nio, Etas, Shanghai Jiushi Group, Niu Technologies,Yadea, FAW Audi

Stationery/
Education/
Training

M&G, deli Group, Filadixon, Kokuyo, Chunghwa, Lamy,
Cnise, XDF, Hujiang

Digital/Electronics/Electrical
Appliance

Acer, Casio, Iflytek, Logitech, Fuji Xerox, Lenovo, Rainbow
Group, TCL, Flyco, Haier Shanghai R&D Center

Housewares/
Furnitures

Luolai, Mercury, IKEA, MUJI, Macalline, Beast, Lock & Lock,Midea, PHILIPS, Joyoung

Hotel/
Restaurants &CateringServices

H World, Hilton, Jin Jiang Group, Langham Hospitality Group,
Smart Hotel, Haidilao, McDonald's, Dicos, KFC, Yon Ho

Food/
Beverage

Mengniu, Yili, Ezaki, Glico, Starbucks China, Luckin Coffee,
Nongfu Spring, Yihai Kerry, Hey Tea, Bright Food Group,
Suntory China

Shopping Malls/
Supermarkets/
Convenience
StoresCarrefour, Metro, Suning.com, Wangfujing, Lawson, Miniso,
Grang Joy, Bailian Group, Intime Department Store,
Xintiandi Business Management

Personal Care/
Beauty/Healthcare

OSM, L'Oréal, Unilever, Jahwa, Inoherb, Pechoin, Estee Lauder,Renhe Pharma, Liby, Yunnan Baiyao

Culture &Tourism Real
Estate/Parks/Themed Park

Sunac, China Resources, Fosun Holiday, Vanke, OCT, Shanghai
Disney Resort, Yuyuan Inc., Galaxy Macau, Haichang Ocean
Park, Merlin Entertainments Group

2,880

Over
brands owners, manufacturers and suppliers, andand maternity products & services, who are all potential licensees

97,822 trade visitors from CBME China, trade fair for child, baby,

Wide Coverage of IP Categories
Animation Characters

Corporate Brands

Sports and Esports

Collegiate

Museum/Culture/Art

Non-Profit Organizations

FashionInternet Literature/PublicationsGame and Entertainment

Celebrity

Film, TV and Shows
MusicShowcase your brand with 1,800+ IPs at the global licensing
event and extend your brand into new categories & territories

Partial Exhibitors* Above is a partial list of exhibitors and IP in 2023. Rankings are in no particular order.

OthersLicensing Expo Shanghai (LEC) 2024 Hall Plan
Level 1, Exhibition Halls

Level 2, Exhibition Halls

Baby Strollers,
Car Seats and Furnitures

5.1

H

Center (Shanghai)Child, Baby and Maternity Food Snacks and Supplementary foodBaby and Maternity Products –Cups and Bottles

Child, Baby andMaternity Food – Healthy Snacks

International Pavilion

Food Supply Chain

and Home Textile

Child, Baby and Maternity Food Infant Formula and Nutrition

Child, Baby and Maternity

Food Supply Chain

Baby & Infant Clothing

Food - Nutrition

Cool Kids Fashion

Baby and Maternity Products –General Products

2H

8.1

H

1H

Fashion Supply Chain

7.1

6.

Baby & Infant Clothing,H

Stationery and Education

National Exhibition and Convention

2H

Study Tables,

Shoes, Accessories

Hall 2.1

H

1H

Hall 1.1 &5.

2
1.1 .1H

4.

Toys

17-19 July, 2024

3H

6.

Outdoor Lifestyle

Baby and Maternity Products –Personal Care Products,
Oral Care Products

7.2

Baby and Maternity Products –Feeding Supplies, Small Appliances

8.

Baby and Maternity
Products Supply Chain

2HH

Postpartum Recovery Zon
Baby and Maternity Products –Diapers, Tissues, Hygiene Products

Baby and Maternity Products
Supply Chain

Baby and Maternity Products Supply Chain

2024 Forecast: 320,000 m2, 3,500+ Exhibitors, 4,500+ Brands, 100,000+ Trade Visitors

Collocated with

LEC Strengths
Informa Markets, prestigious global
exhibition group, holds over 550+ B2B
exhibitions every year, covering various
market sectors including Child, Baby andMaternity Products, Tourism & Hospitality,
Food & Beverage, Culture & Lifestyle,
Beauty & Aesthetics, Jewellery, Fashion &Apparel, Infrastructure, Construction &Real Estate, Health & Nutrition and more.

Besides the 500,000 plus internal
database, in collaboration with otherexhibitions under Informa Markets, LEC isable to cover multiple industries andfields and reach target professionalbuyers via a variety of activities including
online matchmaking and offline businessmeeting throughout the year.

Licensing Expo has served the licensing
industry for more than 40 years.
Licensing International, the official partner ofLEC was founded in 1985. It is now theleading trade organization for the global
licensing industry.

Domestic
ResourceStrong
BackgroundInternationalPlatform

Exhibitor Testimonials

MAVIS MAK and JACKIE LUI, Founder of Sagehouse

Hu Lei, Business Partner,
Guangzhou Qimeng Dunjia Cultural and Creative Co., Ltd.

Xu Xialin, Chairman, Executive Director and CEO ofB. Duck Semk Holdings International Limited

It’s the first time for us to come to Licensing ExpoChina. We are very happy to meet many new friends
and have established friendly relationships with otherIP owners. This is a very good platform, which brought
us high-quality business leads, and at the same time
gave us opportunities to connect our IP with artists.
This is what we really appreciate as a creativecompany.

There is a huge number of visitors at this exhibition.
Through this exhibition, we have come into contact withmany brand owners and manufacturers, and also met
many new friends. Licensing Expo China is one of theleading professional platforms for licensing in China, which
gives us a very good opportunity to showcase our IP andbrand. In the future, we will continue to cooperate with theorganizers and hope that LEC will be bigger and better!

B.DUCK has participated in Licensing Expo China since its
first edition, and for six consecutive years thereafter. Our
expectations from this exhibition are to connect with morehigh-quality partners and increase our brand's influence.
LEC is getting better, and the scale is getting bigger.
Compared with other exhibitions, LEC is currently theleader in China, with great advantages in terms of the
opening dates and resources!

Promotion
Period48,300+ 72,000

Enquiry
PeriodOnline IP Matchmaking at LEC WeChat Mini-Program

968

1,075

Confirmed Matches Through“Search IP” Within Whole Year

Inquiries Through “Search IP” Within Whole Year3,259,574

Mini-Program
Mini-Program Total Views
Total Active Users

Exposures for The Mini-Program in
WeChat Moments

All-year-round
online IP matchmaking

Other Events during the Year |Inspire Innovations and Empower Licensing“IP Talk” Seminars
In addition to building a professional matchmaking platform forlicensors and licensees during the exhibition, LEC alsoorganizes Matchmaking Seminars and Activities during
non-exhibition periods. This is done through offline one-to-one
Matchmaking Seminars, in a relaxed and open dialogue
setting, allowing for in-depth negotiations and effective
cooperation opportunities.

“IP+X”As a prestigious global exhibition organizer, Informa Markets gathers
resources and industry data from 550+ professional exhibitions everyyear. LEC will leverage Informa Markets' resources in each brandmarket area for cross-industry IP linkage, and collaborate with otherexhibitions to create a more precise transformation of resources withunlimited licensing possibilities. In the future, LEC will integrate morepractical resources from the Informa group and provide a platform for
trade and business development.

Pre-exhibition Activities |Share Insights and Trends for A Bright Industry Future
China Licensing Conference (CLC)
China Licensing Conference (CLC) is one of the major events collocated with Licensing Expo Shanghai (LEC),which is held on the day before the exhibition
every year. As a symbolic platform for communication between China's licensing industry and the global licensing industry, the highlights of the conference are its
forward-looking, insightful, and pioneering nature. Through publishing of credible reports and forward-looking, inspiring content, and providing a perfect social
platform and high-standards service experience; CLC aims to promote communication in the domestic and foreign licensing industry and promote diversified
innovation and development of the global and Chinese licensing industries. The high-profile conference is also the focus of attention of opinion leaders from inside
andoutside the industry, who（CLC）
gathers here every year to discuss trending topics, learn about cutting-edge trends in the industry, and explore future development
中国国际授权业峰会trends. In 2023, with the theme of "Collision and Inspiration of the Unknown", a total of 6 keynote speeches and 3 panel discussions were held. 21 distinguishedlocal and international guests were invited to the stage to share their successful experiences and unique insights. The event hosted a full house with no empty
seats left. 500 elites from within and outside the licensing industry attended the conference to explore the future of China's licensing industry.

Topics include
Credible interpretation of the "2023 Global
Licensing Market Report"

Consumer product licensing program - a key element forsuccessful IP commercialization

Applying classic animation to open up new era IP
content

Accelerating brand growth with beautiful
Chinese tales

When animation comes alive — discussion on thediversified applications of IP in mainstream entertainment

Grasp design trends and drive product innovation

Future outlook of the sports and gaming IP
licensing market

Tap the potential of China's original IP to become the next
"champion" IP

Meeting challenges and creating the future:
exploring new directions for IP and branddevelopment

Speakers
Licensing International, NBC Universal, Infront Group, Logitech, B.Duck, Netease Games, Alifish, Fantawild, GZ Art-land, Yuanwu, Qizhongji, Qianli, Shanghai
Times Cartoon Institute, Toei Animation, WGSN, Animation International, Kule Chaowan, Sembo Block, Muse, Xuyan CultureEvents During LEC |The Must-attend Annual Convention for Licensing Industry Players
China Licensing Industry Seminars

Every year, LEC invites professionals from the domestic licensing industry togather together and participate in lectures and discussions on trending topics inthe licensing industry such as current market trend, museums, culture and art,fashion, Chinese cartoon, film and TV, sports etc. Licensing training sessions areorganized to explain practical topics such as the basic introduction of licensing,laws and regulations, and to help practitioners in the licensing industry chain tobetter understand the industry. A total of 5 keynote speeches and 6 panel
discussions were held in 2023, with a total of 32 speakers.

MatchMaking ServiceIP Showroom
The IP Showroom is for popular brands selected by LEC. IP Showroom features
trendy products in the current consumer market, which brings interesting,creative and artistic consumer products to consumers and fans. IP, art works,
and creative designs will also be featured here, to promote the development ofthe industry.

IP Character/ Properties ParadeThe IP Character/Properties Parade is one of the most popular activities at LEC.

Our matchmaking service is the official one-to-one business networking tool for

This creative activity is held to create an atmosphere where IP characters closely

exhibitors and visitors at LEC. The appointment function could be initiated byinteract with the visitors and buyers in order to create a better image of the show.

either exhibitors or visitors before the show, to improve the efficiency and quality

In 2023, around 60 IP characters participated, which attracted big crowds andfor both sides during the show. This initiative aims to break down the barriers ofcreated a buzz on social media.

cross-industry communication and enhance the interactive experience. In 2023,
the matchmaking service scheduled 22,934 appointments and 8,997 successful
meetings, and received positive feedback from both exhibitors and visitors.

China Licensing Awards
Organized by Licensing Expo Shanghai (LEC) and Licensing International, ChinaLicensing Awards, which was established in 2017, aims to recognize licensors,

Media Press Conference
On the first day of the exhibition, LEC and CBME jointly hold an opening ceremony, marking the official start of the three-day licensing industry and child baby
maternity industry event.

licensees, licensing agents, retailers, and companies within China's licensing
industry, that have been constantly innovating to improve the communicationand development of China's licensing industry. As an influential award in China'slicensing industry, China Licensing Awards has received a warm response fromthe industry since it’s establishment. The 2023 Awards Organizing Committee
received nearly 450 nominees. After shortlisting by the core industry jury andprofessional jury, 15 winners of the annual awards were selected.

Buyer Delegation

LEC specially sets up a VIP buyer plan to organize OEM, ODM, licensees andretailers who need IP licensing to visit the exhibition together. This plan helps
them get the latest licensing industry information, understand cooperation
methods within the industry, accurately match licenses, and effectively realize
one-to-one negotiations and cooperations. Nearly ten visiting groups wereorganized in 2023, covering a wide range of product categories including
apparel/shoes/accessories, food, child, baby and maternity products, culture
and tourism and more. The organizers spare no efforts to help them understandthe latest licensing industry trends, find a precise IP licensor match, and achieveeffective business connections and negotiations.

IP Promotion Workshops
The exhibitors have exclusive opportunities and multiple stages setup for new IP
brands or product launches during the exhibition. The organizers work withexhibitors to carry out multi-channel promotions to attract industry buyers andenable successful business transactions. During the 2023 event, a total of 3
industry association partners and 22 well-known licensors shared their remarkable IP and content.

Standout among 1,800+ popular IPs around the world,and explore the huge potential of China’s licensing market

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