Course title<English>Affiliateddepartment,
Job title,Name

社会疫学 I
Socio-epidemiology I

Grade alloted Professional degree students Number of credits 2Day/period Mon.3

Class style

Graduate School of Medicine
Associate Professor,KIHARA MASAKO

Course offeredyear/period

2015/First semester

Language Japanese and English

Lecture[Outline and Purpose of the Course]
Socio-epidemiology is a new public health discipline first established in Kyoto University School ofPublic Health in 2000 that encompasses epidemiology and social sciences, or quantitative and qualitative
research methods to facilitate ecological or socio-cultural understanding of health by utilizing
multidisciplinary approach. In the first term, students will learn about study design issues relevant to socioepidemiology such as social marketing, behavioral science, non-probability sampling methods, and (quasi)experimental designs. In the second term, a series of lectures and workshops will be provided on qualitative
research methods such as focus group interviews and qualitative data analysis. Throughout these courses
students are expected to acquire an integrated view on socio-epidemiology and lay a solid foundation for thefuture research.

[Course Goals]
１．To understand the importance of social marketing approach in behavioral prevention.
２．To understand the difference between commercial marketing and social marketing
３．To understand the importance of behavioral/communication theories in designing prevention program.
４．To understand the complementary role of qualitative and quantitative research in prevention.
５．To understand a variety of sampling methods and (quasi-)experimental designs.
[Course Schedule and Contents]
April 20 Introduction
April 27 Socio-epidemiology and the history of social/natural scienceMay 11
Social marketing (1): Basic concepts and behavior theories
May 18 Social marketing (2): Formative research
May 25 Social marketing (3): Product formation-Part 1
June 01 Social marketing (4): Product formation -Part 2
June 08
Social marketing (5): Promotion-Part 1
June 15
Social marketing (6): Promotion-Part 2
June 22
Sampling methods and experimental designs (1)June 29
Sampling methods and experimental designs (2)July 06
Socio-epidemiological study design practicum (1)July 13
Socio-epidemiological study design practicum (2)July 27
Socio-epidemiological study design practicum (3)To be scheduled Socio-epidemiological study design practicum (4)To be scheduled Discussion

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社会疫学 I(2)[Class requirement]
MPH Elective
MCR recommended
GC recommended[Method, Point of view, and Attainment levels of Evaluation]
Attendance 30 %, Class assignment40%,Examination 30%[Textbook]Not used[Reference books, etc.]（Reference books）
References
1.Andreasen AR. Marketing social change. Jossey-Bass, San Francisco, 1995
2.Stephen I, Michael WB. Handbook in research and evaluation. 3rd ed., EdITS, San Diego, CA[Regarding studies out of class (preparation and review)]
not in particular（Others (office hour, etc.) ）It is desirable to take both socio-epidemiology I(1st term) &II(2nd term) since they are complementary.
Students who are going to be involved in disease prevention in future or those who have a real interest inprevention practice are expected to attend this course.
*Please visit KULASIS to find out about office hours.

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