EVENT BROCHURE 2023

BROUGHT TO YOU BYOFFICIAL SPONSOR

Advancing the business of brand licensing.
Reaching 200,000+ licensing professionals worldwide.

FRANCEDAYAn
explorationof brandlicensing forretailers

The world’s
largestlicensingtrade show

A day oflicensing for
the French
licensingmarket

The leading
event forthe growing
Asianlicensing
marketEurope'sleading
event forlicensingand brand
extension

Brandlicensing
made easy

The leading
licensingnews source
globally

7 MARCH 2024

21-23 MAY 2024

27 JUNE 2024

17-19 JULY 2024

24-26 SEP 2024

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365+ YEAR
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365+ YEAR
ROUND

BRAND LICENSING EUROPE RETURNS IN 2024

24-26 SEPTEMBER 2024
Brand Licensing Europe is the only pan-European event dedicated to licensing and brandextension in all categories. Bringing together brand owners with retailers, licensees andmanufacturers for 3 days of deal-making, trend spotting and networking.

BRANDSIT STARTS HERE

1,166 Retail attendanceincluding:‘BLE is a must-do for anyone in the businessof licensing. There’s no other venue in Europe
at which so many brand owners, licensees andretailers gather in the same place at the sametime, giving us the perfect opportunity toshowcase our property plans for the yearahead. […] This year’s show [2023] was an
exemplar of how to deliver, from the marketing
beforehand to the execution on show days, theInforma team genuinely care about the successof all involved.’

9649 Visitors

ROB CORNEY, BULLDOG LICENSING+19% YoY attendanceMedia Outlets incuded:229
Exhibitors+13% vs. 2022

+31% Increase in retailattendance over 2022

Visitor Attendee

101 Countries
FranceRetail

Increase in decision makers

Netherlands

Brand Owner/Licensor

16%

Germany

Manufacturer/Licensee/
Wholesaler/Distributors

17%

USASpainUK

Top countries in attendance:

34%

5,696 meetings confirmed

CEO or Director level making up 38%
of all attendanceBooked through the official Brand
Licensing Europe Online Meetings
Platform

14%
Licensing Agent/Consultant

13%
Professional
Services

5%
Promotional/Advertising
Agency42% increase innew visitorssince 2022GEOGRAPHICAL BREAKDOWNSTATS FROM 2023

6457101

2023 saw a 28% growth in international visitors.
With 101 representative countries in attendance,
35% of total visitors were international.

23114
Top countries from Europe at BLE (exc. UK)– 15% Germany- 14% France- 14% Spain- 12% Italy- 9% Netherlands- 6% Poland2023 VISITOR SAMPLE
Product Category Represented

Property Category Interest

Fashion & Apparel 33%
Toys & Games 32%
Gifts & Novelties 27%
Houseware/Home Furnishings/Décor 16%
Juvenile & Infant Products 13%
Stationery/Paper Goods 13%
Food & Beverage 12%
TV/Video/Film/DVD/Streaming Media 12%
Sporting Goods/Outdoor 11%
Publishing 10%
Health & Beauty 10%
Music 8%
Video Games & Apps 7%
Location-Based Entertainment/Attractions/Live Events 6%
Consumer Electronics/Software/Hardware 6%
Travel/Leisure 4%
Pet Products 4%
Automotive 4%
Services/Promotions 4%
Casino/Lottery 1%

Character & Animation 46%
Toys & Games 43%
TV/Video/Film/DVD/Streaming Media 41%
Video Games & Apps 32%
Fashion & Apparel 32%
Art & Design 31%
Sports 26%
Music 24%
Corporate Brand 22%
Celebrity 21%
Food & Beverage 17%
Publishing 15%
Travel & Leisure 10%
Automotive 9%
Heritage/Charity/Public Sector (Non Profit) 8%
Colleges/Universities 8%

2023 VISITOR SAMPLE

BLE 2023 TESTIMONIALS“It was great to be discussing new opportunities and brand collaborations with licensing folk from all overEurope. […] There were more licensees from Europe and retailers were there across all three days. As well as
updating our active licensees and retailers, we had many walk on’s from potential new licensees andretailers. There seemed to be a genuine willingness to commit to future deals and also to plan newbusiness and activity.”
Pindy O’Brien, Walker Books“We had lots of great meetings at the show withexciting news and ideas being shared and we’rebusy doing follow ups now to ensure theseconversations progress. We also had numerous
interesting walk-ons and we’re really happy to be
speaking to new potential partners to explore
how we can work together moving forwards. BLE
provides a great opportunity to meet with newcompanies, especially those looking atlicensing for the first time.”“We had a great BLE this year – it was ourbiggest stand to date, doubled in size
from last year and big growth since ourfirst stand five years ago. We had threedays of back to back meetings with newand established license partners andretailers. Lots of exciting conversations andpossible collaborations were discussed.”
Faye Rashad, Brand Alliance

Sophie Yates, Bulldog Licensing“Even with the challenges we are all currently facing theatmosphere was upbeat and positive. The licensing industry
is so friendly that we all look forward to these opportunities toreconnect in person and that always gives the show a very
special feel. For me the highlight this year was theoverarching theme of partnership in all my meetings.
Conversations were open, honest and therefore very
meaningful. We are all working towards the same goalsand I am excited to see what the next 12 months bring.”
Emily Fawcett, Abysse“BLE 2023 was a major success. […] Our
UK and EMEA teams connected withcurrent and prospective partners, and weeven had some surprise retailer visits.
Everyone came to the show withpurpose and wanting to transact, sowe’ve had some really meaningful new
business conversations that we arelooking forward to progressing.”
Jamie Drew, Paramount64% OFEXHIBITORSEXPECTEDTO GET 4 OR
MORE DEALSFROM BLE IN
2022

Top 5 reasons to exhibit:
Speak directly with the decision makers - 38% of 2023
attendees were CEO or Director level.

80% OF
EXHIBITORSSAID THEIROBJECTIVESFOR THE SHOWIN 2022 WERE
MET

Extend your brand into new categories and territories- 101 countries represented at BLE 2023
Secure new licensing deals onsite - Have multiple
meetings with licensees from around the world using ourfree Matchmaking ServiceLaunch your brands to an engaged audience - Securenew partnerships with engaged retailers andmanufacturers from across the industry
Stand out from your competitors - Reinforce yourcommitment to the marketplace – let people know you're
here to stay

Exhibitors include:ZONES OF BLE

Character & Entertainment
50% visitors interested in the Character & Entertainment zone
3 in every 4 retailers looking to partner with a character &entertainment brand

CHARACTER | ANIMATION | ENTERTAINMENT | MUSICGAMING | TV | FILM | PUBLISHING | APPS

Brands & Liftesyle
44% visitors interested in the Brands & Lifestyle zone
3 in 4 retailers looking to partner with a lifestyle brand

CORPORATE BRANDS | FASHION | HERITAGE | SPORTS
AUTOMOTIVE | CHARITIES | CELEBRITIES | FMCG

Art & Design
20% visitors interested in the Art, Design & Image zone
1 in 3 retailers looking to partner with art/design brand

ARTISTS | DESIGNERS | IMAGE LIBRARIES | ILLUSTRATORSSports
17% visitors interested in the Sports zone

SEE 2023 FLOORPLAN

1 in 4 retailers looking to partner with a Sports brand

SPORTS TEAMS | SPORTS LEAGUES | SPORTS COMPETITIONSENHANCED EXHIBITING EXPERIENCE
Enhance your presence at Brand Licensing Europe 2024 with digital add ons which will allow you to makeconnections online pre-show, allow you to generate more leads at the show and provide better reportingand insights post-show, helping you measure ROI from your time exhibiting.
In 2023 we saw 3112 unique leads total across all exhibitors who used Visit Connect, in additon to the contacts
they made from the Online Meetings Platform. In 2022, our attendees spent 50% of their time at the show
attending pre-booked meetings from the Online Meetings Platform.
By securing your stand at BLE, you will also benefit from our 'Lead Generation package' to provide you withmore measurable ROI than ever before which includes:• Unlimited lead retrieval scanners allowing
you and your entire team to scan visitor
badges, capture leads and deliver digitalcontent to visitors through QR codes.
• A Showcase Page in our online platform toshowcase your IPand book meetings ahead oftime with visitors.
• Concierge Matchmaking Service to provide
121 assistance with meeting outreach withselect attendees to meet your needs.
• Lead Generation pre & post show with our'business card drop-off feature' for additional
ROI outside of the live event dates.

Exhibtor boothimages

MORE SPONSORSHIP OPPORTUNITIESShowcase your brand to the global licensing
industry year-round
Enhance your presence beyond your standwith a variety of sponsorship options

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GET IN TOUCH - SALES CONTACTS
Japan Sales 日本の営業窓口
Roger Berman
CEOZenWorks Co., Ltd.

+(81) 90 6003 7068
rmb@zenworks.jp