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Total Brand Licensing was created as adirect response to industry demand fora publication that is separate from theentertainment-led part of the business; onethat fully serves brand, brand extension, art
and lifestyle, on a truly global basis.
Total Brand Licensing is the only magazineof its kind in the world and therefore
represents a unique opportunity for bothbrand owners and licensors to increase
their brand’s visibility at the same time
as establishing and managing their brandextension and licensing programs.

program and brand extensions.
The magazine also carries global news,
research data and regular opinion pieces
from experts in the industry.

It is a unique forum and platform for thebrand licensing sector designed to highlightthe opportunities available to trademark
owners through a and structured licensing

Total Brand Licensing Summer andAutumn are published in both print anddigital formats. Total Brand Licensing
Winter is published in digital format.

Autumn/Fall 2023

Winter/Spring 2024

Summer 2024

Brands at Brand Licensing 2023
A look at some of the brands that will
be on show at Brand Licensing Europe in
London this year.

Leisure Brands
This feature takes a look at what ishappening in the lucrative world ofleisureBrands at Licensing Expo 2023 Vegas
A look at some of the brands on show thisyear.

Heritage and Museum Brands
Heritage brands are big business - frommuseums to galleries and much more.
This article explores the world of heritage
brands and why they are so popular.

Art and Design Special Section
Total Art Licensing special art and design
supplement

Licensed Software/CRM Management
ProvidersA look at some of the companies providing
software and systems to help the industry

Fashion Brand licensing
The spotlight on the world of licensed
fashionBrand and Lifestyle Awards (B&LLAs)
Who won the prestigious awards?
Total Brand Licensing talks to the winners

Business analysis and regular features
Company profiles, In-Depth Property
Profiles, Major Interviews

Housewares and Homewares
Exploring this massive market sector

Sports Brands and Licenses
A look at what’s happening in the worldof sports and sports brands including
mainstream and specialist brands.
Automotive Licensing
From cars to planes to ships, trains
and bikes.

Licensing the Beautiful Game!
An in-depth look at football/soccer licensing
around the world

European Retail Analysis
An in-depth look at the changing retaillandscape in Europe.

EA
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The World of Food and Drink
From whisky to gin and more.... a look at
the world of licensed liquor.
Business analysis and regular features
Company profiles, In-Depth Property
Profiles, Major Interviews

BAL

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LLAs

to Space?

Business analysis
Getting into the bones of the brand business
Celebrity Licensing
Which celebrity brands will be making
waves - good or bad - this year?
Licensed Health and Wellness
A look at how licensing fits into the current
trend for health and wellness
Regular Features
Company profiles, In-Depth Property
Profile, Market Research, Major InterviewsS

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TOTAL

TOTAL BRAND

LICENSING

PAGE 6

DEADLINES
Editorial:
Ad Materials:
Published
DigitalPrint

25 August 2023
8 September 2023
22 September 2023
2 October 2023

DEADLINES
Editorial:
Ad Materials:
Published
Digital10 January 2024
13 January 2024
1 February 2024

DEADLINES
Editorial:
Ad Materials:
Published
Digital
Print

TBC
TBC
TBC
TBC

Readership by
Job Function

Readership by Region
North America

39%

Europe31%

Asia/Australasia

18%

Latin America

8%

Others4%

Corporate Brand Owners
President/CEO
SVP/Branding/Marketing
Brand Managers
Senior Global Brand Managers

Online:totallicensing.com

Readership by Business TypeBRAND
TOTAL Incorporating Total Art Licensing

A TOTAL LICENSING GROUP PUBLICATION

LICENSING

SUMMER 2022

A TOTAL LICENSING GROUP PUBLICATIONWINTER/SPRING 2022

Licensee/Mfr

34%

Retailer

24%

Top Public Company

20%

Licensing Co

13%

Publisher

7%

Others2%

BRAND BRANDTOTALA TOTAL LICENSING GROUP PUBLICATIONAUTUMN/FALL 2021

LICENSING

TOTAL

SUMMER 2021

A TOTAL LICENSING GROUP PUBLICATION

LICENSING

84,458 Readers
111 Countries
720.6kimpressions
5,416,850
Hits
54,697
Average Hits Per Day
92.3k
Reads

Contacts
Editorial

AdvertisingFrancesca Ashfrancesca@totallicensing.com

Jerry Wooldridge
jerry@totallicensing.com

Rebecca Ash,becky@totallicensing.com

13.6m
Average Read TimeJapan Agent
Roger Berman, Zenworks, rmb@zenworks.jp

BRAND BRAND BRAND BRANDTOTALA TOTAL LICENSING GROUP PUBLICATIONTOTALA TOTAL LICENSING GROUP PUBLICATION

Winter/Spring 2021

LICENSING

AUTUMN/FALL 2020

LICENSING

Meet TB12: Tom Brady & Alex Guerrero’s Global Wellness
Brand Breaking into Licensing with IMG

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SUMMER 2020

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SUMMER 2023

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