The POPS curriculum is available to download for free at onlineprivacymatters.org
If you would like to receive the printed student and teacher packets for your school and/or areinterested in scheduling a workshop for educators on student online privacy and safety, pleasecontact pops@onlineprivacymatters.org
Made possible by the generous support ofCredits
POPS would not have been made possible without the kind contribution of the curriculum by Privacy Vaults Online
Inc. (PRIVO) and their mission to protect children's online privacy.
A special thank you to Dr. Arthur Pober for his inspiration and guidance that helped us create and write thiscurriculum.
Contributors: Carol Altarescu, Shauna Leﬀ, Dr. Arthur Pober, Claire Quinn Celeste Rollason and Denise G. Tayloe
Illustration & Design: Claudio Prudhomme and Jessika von Innerebner*This work was performed under the following financial assistance award 70NANB13H191 from U.S. Department ofCommerce, National Institute of Standards and Technology.

For more information about sponsorship and outreach, contact info@onlineprivacymatters.org
ABOUT:
Foundation for Technology and Privacy Outreach is dedicated to increasing the
public’s awareness of advances in technology, online privacy, and identity issues
to ensure that fostering innovation and the promotion of consumer privacy
becomes – and remains – a top priority for current and future generations.
Copyright 2016 / V1

Privacy on Patrol Squad (POPS)

The POPS lessons are designed to introduce students to theconcepts of online safety, data privacy and cyber security.
The curriculum has been developed for school children in grades 2-5, however, we find even adults are learningfrom this too! The lessons and accompanying activities have been devised to be interactive and interdisciplinary inorder to be incorporated into any school’s curriculum. The curriculum can be implemented in a day, week or overthe course of a semester. Each activity challenges students to develop critical thinking skills to make informed
choices while interacting online.

TABLE OF CONTENTSLESSON 1
PI: Learning about personal information (PI) online
LESSON 2
How do Others See You Online: Usernames and display names
LESSON 3
Strong Passwords: Something only you will know
LESSON 4
What’s in the Footer?: Seals, privacy policy, terms of use, contact info
LESSON 5
Your Digital Footprint: It starts with the first click!
LESSON 6
Be Yourself: Don’t pretend to be someone else or lie about your age online
LESSON 7
Geolocation: Tag, you’re it! The good and the bad
LESSON 8
Tracking & Analytics: You are never alone online!
LESSON 9
Pass it on: Teaching your parents about online privacy
VOCABULARYPOPS Savvy Words: Know what you are talking about

PRIVACY ON PATROL SQUAD
introduces students to Penny, Pete and their trusty guide, GUS,
as they face daily decisions about their online behavior.

LESSON 1

PI: Learning about personal information (PI) online

OBJECTIVE

Understand what’s considered personal information (PI) online
and when you may or may not want and/or need to share it.

WHY THIS
MATTERS

Kids need to understand, like learning to look both ways when crossing the street and not talking to strangers, to notshare their personal information (PI) online without getting the proper parental consent.

20/30 minWebsites, games and apps routinely collect PI. When children under 13 years of age are asked to provide any PI online, a law called the Children’s Online
Privacy Protection Act (COPPA) requires a child to get their parent’s permission and let the parent know what PI they are collecting. Schools also need tocomply with COPPA, in addition to FERPA and other state privacy laws. As educators, we have a responsibility to comply with these regulations and makesure we first know what information is being collected and what they are doing with that information, even when kids are engaging with educational
learning apps.
Vocabulary: COPPA • FERPA • Personal Information (PI)

ASK

5 min

Today, we are starting your Privacy on Patrol Squad (POPS) training. Before we dive into this first lesson, I want you to imagine you are at
the mall and someone you didn’t know came up to you and tells you how much they like your shirt. Then asks for your name, what school you
go to and where you live.
Raise your hand if would you provide him with that information? If you didn’t raise your hand- why not?
Now let’s say you are in your favorite store and they are giving away a free gi" if you sign up for their rewards club. To sign up, they ask foryour full name, email and mailing address.

Would you give it to them if you were not with your parent? Why or why not?
Would you ask them why they need that information or just quickly sign up to get the free gi!?
Why do you think they want your information?
They may want to market other products to you, follow/track your buying behavior, sell your information to another company, etc.

In this lesson, we are going to talk about your “PI”- personal information.
What information about yourself is considered personal?
Full name, where you live, email address, phone number, pictures and videos of yourself

EXPLAIN

5 min

Personal information (PI) is any piece of information used on its own or with other information that can identify, contact or locate someone.
Some examples of PI would be your name, email address, phone number, mobile device id, plus pictures and videos online of you. Even if you
do not provide your name, but other small pieces of information about yourself, it can be used to create a much more detailed portrait of
who you really are.
Did you know there are laws to protect you and your parents’ information online? Just like you are supposed to wear your seatbelt in the car,these laws are set-up to protect your PI. One is called, COPPA, which stands for the Children’s Online Privacy Protection Act. Another law
you probably have not heard about is called FERPA. FERPA was set-up for schools to protect your personal information, including your school
records. We are now going to play a game. Take a look at your activity sheet.

ACTIVITY

15 min*PROVIDE STUDENTS WITH HANDOUTS

Who’s Who
Sometimes we share information about ourselves that we don’t think is that personal.
However, when you put one or two pieces of this information together, they can be linked,
making it easy to figure out who the person is.
In this activity, try to figure out who the person is with just a few pieces of information they
provided. (Note: This can be done together as a class or individually)

WRAP UPANSWERS

Who’s Who?

-Taylor Swi"
-Thor
-Mickey Mouse-Harry Potter

1 min

Sometimes it’s okay to provide your PI online, but find out why they are asking you to provide that information and what are they doing with it. If you
are on a site or app that’s appropriate for your age and they collect any PI, they should be asking for your parent’s email to notify them and get theirpermission. We’ll talk about that more in another POPS lesson.
In the mean time, just like you wouldn’t give a stranger you meet at the park or the mall your personal information without your mom or dad’s
permission, you need to do the same online.

LESSON 1

PI: Learning about personal information (PI) online

ACTIVITY
ACTIVITY

Who’s Who
Sometimes we share information about ourselves that we don’t think is that
personal. However, when you put one or two pieces of this information together,
they can be linked, making it easy to figure out who the person is.
In this activity, try to figure out who the person is with just a few pieces of information they provided:

First name:

Email:First name:

School:Taylorasgard@superhero.com

MickeyHogwarts

Gender:Username:

Address:

Sport:

Femaleavenger123

Orlando, FL

Hobby:

Hobby:

Hobby:

Hobby:

Who am I?:

Who am I?:

Who am I?:

Singing
Who am I?:

THINK BEFORE YOU SHARE!

Be careful when you give out any information about yourself online.
Even when you think you are not providing PI, you may be providing
just enough information for someone to figure out who you are,when you don’t care for anyone to know.

LESSON 2

How do Others See You Online: Usernames and display names

OBJECTIVE

To understand what‘s a username, display nameand how their use is helpful in protecting our identity

WHY THIS
MATTERS

Usernames, display names and avatars are ways in which we can establish an identity online that also protects yourprivacy and online identity by not revealing your real name and image.

20/25 min

Vocabulary: Identity • Personal Information (PI) • Username • Display name • Avatar

EXPLAIN

2 min

As we spoke about in our last POPS lesson, we want to be careful of how much and what type of PI we share online. Sometimes lots of little
pieces of information we share when put together can be linked, making it easy to figure out who the person is.
We need to make sure we are protecting our identity online so we are not tracked/followed everywhere we go. In this lesson we are going totalk about creating usernames, display names and avatars that can help protect our online identity.
Usernames and display names allow you to be referred to in another way other than your first or full name. You can use a diﬀerent
username and display name for every account you create. You may use your special nickname, a superhuman identity or even a hobby thatyou identify with.
In some cases, you will get to create an avatar or choose and/or upload an image to also represent your identity on that site, game or app.
That avatar or generic image should act as a costume or mask that a superhero uses to protect what they look like.

ASK

2 min

If you met a stranger, would you tell them your full name? Why not?
Same rules should apply online as they do oﬄine.

Why do some sites, apps and games make you create a username and a display name?
Sometimes a username is used as a display name, but not always. Some brands, like a toy company or a large entertainment company (i.e.
Disney) makes you create a username, acting as a login credential, and password to login, then you create diﬀerent display names for each propertyon the site. The display name, sometimes known as a screen name, is how others see you on an app, site or game.

ACTIVITY 1

10 / 15 min*PROVIDE STUDENTS WITH HANDOUTS

Superhero Identities
This activity will help your students understand that usernames and display names need toact as their secret identity online to keep them safer.

ACTIVITY 2

5/ 10 min*PROVIDE STUDENTS WITH HANDOUTS

Creating your own username and display names
This activity will help your students come up with creative, unique and privacy enhancing
usernames and display names.

WRAP UPANSWERS

Superhero Identities

CRYPTOGRAM:“You are the hero of your own story.
Do what is right, evenwhen no one is watching”
SOLVER HELP:

Clark Kent is Superman
Steve Rogers is Captain America
Tony Stark is Iron Man
Scott Summers is Cyclops
Diana Prince is Wonder Woman
Bruce Banner is Hulk

1 min

Superheroes all need a secret identity to fight crime and at the same time protect themselves from publicity and unwanted attention. By not sharing
their real names, they can keep themselves safer and still manage to do their thing. Creating a username or display name is sort of like making asecret identity online. When your display name is publicly shared it can help protect you but always remember that the site, app or game that you
signed up for knows who you are; having a secret identity doesn’t mean that you’re totally anonymous.

LESSON 2

How do Others See You Online: Usernames and display names

ACTIVITY 1

Superhero Identities

15 minInstructions:

Solve the cryptogram below. HINT: Figure out the superhero identities from thesolver help list and fill what you find into the answer key.

14

12

5

1

15

9

13

3

3

5

6

7

23

7

5

6

19 23

7

5

5

5

7

23

1

24 13

17

15 24

3

9

7

2

13

9

14

9

19 10

13

2

13

20

5

2

9

6

3

19 23

6

5

15

5

2

8

14

3

14

5

1

13 25 13

7

6

2

13

3

17

2 19

7

11 13

9

19 17 15

11 15

7

S

Steve Rogers =Tony Stark =I

19

Scott Summers =C

17

Diana Prince =W
6Bruce Banner =

H
2

A

5

C

9 11 15

15 19

7

A

7

15

11 15

14 17

4

5

7

20 13 9

1

4

12

7

5 24 23

W
6

5

1

15

Solver help:

Clark Kent =

5

A

10

9

7

LESSON 2
ACTIVITY 2

How do Others See You Online: Usernames and display names

Creating Your Own Usernames & Display Names

10 minInstructions:

Now it’s time to work on creating someunique, fun and memorable usernames
and display names.

FORMULAS:
Pets Name + Your Lucky Number
i.e. noodles08, daisydog16

Hobby/Passion + Favorite Sport Player’s Jersey Number/ Your Lucky Number
i.e. runner19, tapdancer11, horses09
ADJECTIVES

Adjective + First Name
i.e. ArtisticAnnie, TalentedJohn, SillySam, MagicMax

Role Type + Adjective
i.e. missyellow, mrawesome, queenfancy

Super + Adjective + Boy/Girl/Man/Women
i.e. superfastboy, superstronggirl /supergoofyman

Role Type + Adjective + Animali.e. princebravetiger, queenfancyfox, kingbravebear

Make your own by mixing and matching the formulas above:i.e. tinybearexpert, rowdyrabbitempress, sillyllamaleader

Fancy
DaringCute
FastFrilly
Goofy
Happy
Loud
Magic
PeachyPrettyQuiet
SmartySillySportyStrong
Sunny
Tiny
Wacky
Brave
Clever
Kooky
Rowdy
Shy
SpeedyANIMALS

Koala
LeopardKangaroo
GiraﬀeTiger
Owl
PenguinRabbitDolphin
Wolf
Bear
Cheetah
Croc
TurtleLlama
Lion
Monkey
Eagle
Horse
Pony
Mouse
Fox
Elephant
Snake
Dog

ROLE TYPES

DuchessDuke
PrincePrincess
Queen
King
Baron
Countess
Captain
Chief
Coach
Earl
Emperor
Empress
Leader
GeneralKnightMasterMiss
MisterMr
Pioneer
Expert
Major
Sage

LESSON 3
OBJECTIVE

Strong Passwords: Something only you will know

Learn how to create safe, reliable and strong passwords that you will be able to remember.

30 minWHY THIS Passwords are not going away anytime soon. If kids don’t learn basic password management skills for the apps, sites
MATTERSand games they use, we’re setting our kids up for long term failure from a security perspective. The security skills kids
learn today are extremely important as passwords (in some form) will most likely be used by them throughout their lifetime.
Vocabulary: Password • Private • Identity

EXPLAIN

2 min

Passwords help us to be private. A password is a word, group of words or string of characters used to prove our identity in order to be let in
to a device, website, app or game that needs you to sign in for account access.
The use of passwords is known to be ancient. Passwords were required in ancient times to gain access to certain areas or rooms. Thosewishing to enter an area were required to supply a password and guards would only allow a person or group to pass if they knew the
password. Today, usernames and passwords are commonly used by people to log in to a computer, device and/or gain access to a website,
email, apps and games.
Your password is personal to you and should be easy to remember but diﬃcult for someone else to figure out or guess.
Passwords should be kept secret. Since it’s not good to use the same password everywhere you go, in today’s lesson, I’m going to give you afew easy ways to make strong passwords you will remember.

ASK

2 min

Do any of you currently have accounts that need a password?
Why do we need passwords? Are some passwords better than others?
What happens when you forget your password?
Is it okay you share your password with your best friend?
Is there anyone you can or should share your password with?
True or false: The best password is my birthday or my phone number?
Which one would make the best password and why?
a. My name and my birthday
b. My favorite character in my favorite movie?
ANSWERSACTIVITY 1

15 min*PROVIDE STUDENTS WITH HANDOUTS

How good a detective are you?
In order to create a safe and strong password, you should think of something that only you
know. It could be a special word or phrase, name of your favorite character, movie or song.
Take a few minutes to complete the activities on the handout.

WRAP UP

5 min

Ask your students to share just one of the passwords they created for the characters by writing them on the chalkboard / whiteboard in the front of
the room. Highlight a few of them that are strong examples.
Remind students the next time they create passwords, to use a phrase like they did in class and that they should only share their passwords with theirparents.

LESSON 3
ACTIVITY

Strong Passwords: Something only you will know

How good a detective are you?

PASSWORD MATCH
Look at the two columns of words - onecolumn is a fictional character and theother column has their “secret password”.
Draw a line from the character to theirpassword.
Create a better password for eachcharacter using a phrase instead.
Snow White

15 minCHARACTERPASSWORD

Snow White

Coldhands

SupermanAfricanbanana

Elsa

Undersea

Mickey Mouse

Avengers

Frankenstein

Kriptonyte

Ariel

MinnieTarzan7dwarfs

Iron Man

Nailhead

SheAteTheWholePoisonedAppleSuperman
Elsa
Mickey Mouse
Ariel
TarzanIron ManRECIPE FOR A PERFECT PASSWORD
Choose a food, movie, or song that is special to you. Create a password that is made up of atleast 8 characters. Add some capital letters, numbers and symbols. Underneath the password,
write the sentence that will help you remember the password.
Examples:Password: cicimfBIlv2
Sentence: Chocolate ice cream is my favorite But I like vanilla too
Password: J&Jwuth2fw
Sentence: Jack and Jill went up the hill to fetch water
Make special passwords out of the phrases below or try your own:
Password:
Sentence:
Password:
Sentence:
Password:
Sentence:

LESSON 4
OBJECTIVE

What’s in the Footer?: Seals, privacy policy, terms of use, contact info

Understand the importance of the privacy policy, terms of use, certifications/seals
and other information about the companies you are engaging with and where to locate such information.

30 / 45 min

We need to teach kids to develop habits of precaution when engaging with sites, apps and games. This is just like learning
to buckle your seat belt in the car. Just because a website or app has a privacy policy, this doesn’t mean they are protecting their users
privacy and not sharing their information. Just as we teach kids how to read nutrition labels and where to find the copyright and publisher information in abook, kids need to learn how to locate similar information on websites, apps and games.
WHY THIS
MATTERS

Vocabulary: Copyright • Data • Footer • Online Seals of Approval • Personal Information (PI) • Privacy
Policy • Terms of Use / Terms of Service / Terms & Conditions / COPPA

EXPLAIN

5 min NOTE: It may be helpful if you are able to pull up a website and project it in front of the class as an example to use while
going through the intro explanation (i.e. www.petrasplanet.com, a website you o"en use in your classroom, or a site yourstudents are all familiar with.) If no Internet is available you can use fig. A for explanation purposes.

In this lesson, we are going to learn about understanding what’s inside the apps, sites and games you interact with. It’s like reading theingredients label on the food you eat. To find this vital information on websites and apps, we must look at the footer of a website, the listingin the app store or in the preferences/settings section when using an app.

About Company and Contact Information
When you go to a friend’s house to play for the first time, I bet your parents want to know where you are going, who will be
there and would want to speak with and know your friend’s parents or the supervising adult. The same should apply online.
Playing a game or hanging out on a social network is like going to a friend’s house, only it’s virtual.
In the footer of a site you should be able to find out information about the company that owns the site or game you are on and where they are located. You
should be able to find out if there is a way to reach a person at the company other than sending an email. Other information you may be able to see is whoworks at the company and their role. You should question engaging with companies that do not make all of this information available.

Terms of Use/ Terms of Service / Terms & Conditions
When you go to the playground or pool, there are normally rules you have to follow (i.e. no pets allowed, no running, kids under 15
must be accompanied by an adult, no glass containers, etc.). Usually, there is a big sign that has all the rules written out for everyone to see. Sometimes there is someone on duty like a playground monitor or lifeguard, but that is not always the case. If there is no lifeguard
on duty at the pool, you will see a sign that says, “Swim at your own risk!”
Everyday we follow rules whether it’s at the pool, playground, in class or at home. When we are online, there are also rules and sometimes signs about playing
at your own risk. We can usually find these rules in the Terms of Use/ Terms of Service / Terms and Conditions. Sometimes there may even be a special pledge
or terms you need to read and agree to. Read these terms to see what is required of you and the rules you should play by.

Privacy Policy
When you go on a school field trip, your parents/guardian will receive information about where you are going, how you are
getting there and in most cases, they need to fill out a permission form to give you permission to go.
Sometimes when you go on a website, app or game online they may also need your parents permission since they may be collecting personal information(PI) about you. You can find out what the company is doing with your information by reading the privacy policy. A privacy policy shares what information (i.e.
email address, gender, age, location, etc.) is collected, managed, shared and used. Just because a company posts a privacy policy, that does not mean theyprotect or keep your information private. It is important to read a privacy policy to find out for what purposes your PI is being collected.

Online Seal of Approval/Certification
You are all familiar with receiving grades for the work you do in school, tests you take and at times special recognition for when
you do an outstanding job.
Websites, apps and games can also be “graded” and recognized for their work. Just like you may prove you know your spelling words for the week by taking aquiz, online companies want to prove they follow the laws and are truthful and honest with their users information, privacy, money and more by going
WRAPa UPthrough
special test or process to declare that their online property is in compliance with all laws and best practices. If they pass, they will be given a “seal”
that is usually provided by a group who investigates and makes sure that the website or app is in fact truthful and honest.
Unfortunately, anyone can make up a seal and post it on their website so it is important to know what you are looking at, what the seal represents, when
was it given and who oversaw the certification.

Awards
You may receive a special award at the end of the school year or trophy for the sports team you played on. It’s hard work toreceive an award or trophy. Now imagine you had to pay to apply for an award or trophy. Not everyone in your class or friends
could aﬀord to apply. So the winners may not really be the best or fully deserve it.
In general, awards given to apps, sites and games online, require a company to pay to submit their properties for a chance to win. So when you see an award
on a site or app, look at what that award really means. Did they pay or apply for it? Or were they chosen because they truly are the best in their category? You
can look at the award site and see the criteria for applying and application requirements.

Copyright
Last but not least, at the bottom of the footer you should be able to find the copyright information. A copyright is a form ofprotection given to the authors or creators of “original works of authorship,” including literary, dramatic, musical, artistic, online
sites, apps, games and other intellectual works. If someone else wrote it and you want to make copies or distribute their work, you would
need to get the proper permission by contacting them.
ASK

5 min

Just because the app or website has a privacy policy, does it mean they are not collecting anything from you?
No.

How do you know if you can trust an app, site or game?
There are signs of dangerous apps, just like there are characteristics in people to avoid. If an app doesn’t have a privacy policy or doesn’t
provide contact information, the developers are either inexperienced, sloppy, or hiding something. Look at their privacy policy and see what they arecollecting from you, what they do with that information and if they share it with anyone else. Be careful if they block kids from under 13 signing up. If
you create an account and lie about your age saying you are older than you really are, you will be treated as an adult without any special privacy
protection.

How can you tell if a seal or award is authentic and not expired?
Try clicking on it and see if it leads you to a certification or award page. Read what the certification or award means. Sometimes, companies
pay for awards for marketing purposes, which may not mean they are safe or protecting your information.

ACTIVITY 1

5 min*PROVIDE STUDENTS WITH HANDOUTS

Steps to Understanding Footers
Help students realize they may need to utilize what they find in a footer to get theirparent’s permission to interact with diﬀerent sites, contests, games and apps.

ANSWERS
Know what’s inside:a), a) b), b)

Seal Sleuth:

False, True, False, False, True

ACTIVITY 2

10 / 15 min*PROVIDE STUDENTS WITH HANDOUTS

Seal Sleuth
Reinforce that students understand the significance of an online seal.

ACTIVITY 3

15 minWhat can you find?
Give your students an opportunity to actually look at the small print in the footer, what’s in a privacy policy and identifying real seals.
Have your students check out sites like CommonSenseMedia.org, KnowWhatsInside.com and KidVuz.com to find age appropriate sites andapps to review.
TIP: Some of the authentic seals your students should hopefully come across may be: PRIVO Privacy Certified, TRUSTe (they have a general seal and a kids
privacy seal), CARU, ESRB Privacy Certified or Kid Safe + (make sure it has the “+”, for their other seals are just given out and do not oﬃcially certify thecompanies for COPPA compliance)

WRAP UP

1 min

We must take responsibility for what happens to our personal information. It is important to learn what happens to our information once you push thesend button! The footer is the place to find out information about the actual company you are engaging with, what they are doing with your information, and if you have any control over your information and how to reach the company if you need assistance.

*FIGURE A

LESSON 4
ACTIVITY 1

What’s in the Footer?: Seals, privacy policy, terms of use, contact info

Steps to Understanding Footers

15 min

You just found out about a contest online where you can win a trip and backstage
passes to see your favorite band. An opportunity not to be missed! In order to enter,you have to submit a video of you singing and/or dancing a song from this band. You
ask your parents for permission if you can enter your video.
They first want to know who is the company sponsoring the contest.
Where do you look to provide them with that information? (choose all that apply)
a. About Us
b. Terms of Service
Your parents then want to know how you can trust this company since they have never heardof them before. What may help ease their mind? (choose all that apply)
a. They won an award
b. They have a seal verifying they are COPPA compliant
They then ask you what this company will do with the video you submit. Will it be made public forothers to see and will it have your name on it? Where can you find that information? (choose all that apply)
a. Terms of Service
b. Privacy Policy
Do you think it is important to get your parent’s permission for entering this contest? Please explain.

Related Apps
This app shows information about related apps.

Works With Internet
This app requires anInternet connection tofunction.

Personal Information
This app collects personal
information

In-App PurchasingThis app oﬀers items for
in-app purchasing.

Web BrowsingThis app allows web
browsing from within theapp.

Social Networks
This app connects tosocial media such as
Facebook or Twitter.

Ads
This app includes in-app
advertising.

Anonymous Info
This app collects
anonymous usage
information.

Privacy Policy
The complete privacy
policy is available here.

*Special thanks to Know What’s Inside, part of ACT | The App Association for the above graphics used as an example of one of the many trusted logos in
the online privacy arena. Find out more at knowwhatsinside.com.

LESSON 4
ACTIVITY 2

What’s in the Footer?: Seals, privacy policy, terms of use, contact info

Seal Sleuth / TRUE or FALSE

10 minAll seals on websites and apps mean the same thing?
TRUE
FALSE
An award is not a seal.
TRUE
FALSE
A site or app is safe to play on because they have a seal.
TRUE
FALSE
A parent approved or parent choice award means your parent will also approve of it.
TRUE
FALSE
You should be able to click/tap on the seal(s) or award(s) the company has received
to confirm they are still valid.
TRUE
FALSE
CREATE YOUR OWN SEAL
If you could give away your own online seal of excellence, what would you call it?

What are 3 things you would make apps, sites and games do in order to get your seal.
1.
2.
3.

DID YOU KNOW?
The first seal appeared in Mesopotamia
in the 6th millennium BCE. “Sealing” anobject was used to lock doors and chests,
telling you if your privacy had been
violated. Over time, monarchs, emperors,
nobles and clergy devised them to rule orconduct their business. Seals could
protect property and secrets, identify andcertify ownership, confirm legal mattersand validate important documents.
Mesopotamian limestone cylinder seal and impression—

LESSON 5

Your Digital Footprint: It starts with the first click!

OBJECTIVE

To understand how your digital footprint is established and how it can impact your reputation.

WHY THIS
MATTERSIt‘s impossible these days not to have a digital footprint. Today’s students are digital natives growing up with theInternet as an integral part of their lives and a digital footprint naturally comes with it.

20/30 min

Kids need to understand that their digital footprint remains with them and evolves as they expand their use online. A digital footprint can have a definite
impact on one’s life. This important lesson will help kids to grow into responsible digital citizens.
Vocabulary: Digital Footprint • Tagged • Social MediaEXPLAIN

2 min

We’re going to talk about your digital footprint. Your digital footprint tells others where you have been online, who you’ve been with andwhere you have explored. Your digital footprint includes all your social activities online, your browsing history, your online subscriptions, photogalleries and videos — esentially anything you post online or is posted about you online.
Every time you post a picture or make a comment online you are taking a step in the online sand of time. What is posted by you or about you
will be a permanent statement about you. Whatever you do online it is important to know that you’re leaving a trail that can follow you
throughout your life. Remember: Think before you post!!!!

ASK

5 min

How do we leave digital footprints?
i.e. google searches, posting videos & photos, parents or friends tagging you in photos or posts, etc.

Who could look at your digital footprint over time?
College recruiters, potential employers, someone you have a crush on, your parents, grandparents, etc.

Do your parents, siblings and/or friends have Facebook, Instgagram or other social media accounts? Are you ever tagged in theirphotos? How does this aﬀect your footprint?
Do any of you have a social media account(s)? If so, what are some things you may share or do on these accounts that others can see?
For those of you who own a mobile device, have you ever looked at your privacy settings?

ACTIVITY 1

15 min*DIVIDE YOUR STUDENTS INTO GROUPS AND GIVE EACH GROUP A PACK OF SORTING CARDS PROVIDED BELOW.
For multiple use, laminate the sheets BEFORE you cut the individual sorting cards

To Post or Not Post
Have your students put the cards into three categories:
1. Too much information DON’T post;
2. Information is ok, DO post
3. MAYBE - depending upon the circumstance (need to have valid reasons for putting in the Maybe pile!)
Depending on time, have a group leader from each table share their group’s findings and if there are diﬀerences, have a class discussion.
If you are limited with time, you can go around to each group to hear their reasoning and make sure they understand what is okay to post.
NOTE: This should trigger a conversation amongst your students about what is appropriate and what is not.
What are the things they would be satisfied to see in 10 years as part of their digital footprint?

ACTIVITY 2*PROVIDE STUDENTS WITH HANDOUTS

5 / 10 min

Digital Footprint Quizzes & ResearchStart to understand what elements contribute to yourdigital footprint.

WRAP UPACTIVITY 3*PROVIDE STUDENTS WITH HANDOUTS

5 / 10 min

Envisioning Your Digital Footprint
Help students think forward of how their digital footprint
may look like in the future.

1 min

Wherever you go and whatever you do online you leave a footprint that others can follow. No matter what you do, you’re going to leave a trail behindwhen you’re online. This digital footprint never goes away so be really careful that you never do anything that you may not be happy with later.
Remember, in years to come when you want to win an award, get accepted to college or land your dream job, your school or employer will be able tosearch information online to see what kind of person you are and what you even did last summer.

“TO POST OR NOT TO POST”“TO POST OR NOT TO POST”“TO POST OR NOT TO POST”

Party invitation
with directions
to your houseYour first and last
name to an online
petition being sent
aroundOnly yourfirst name in an
online chat room

“TO POST OR NOT TO POST”“TO POST OR NOT TO POST”“TO POST OR NOT TO POST”

A pictureof your dog
and his name

A picture of yourhouse withgeolocation
turned on

A silly picture
where you andyour BFF aretagged“TO POST OR NOT TO POST”“TO POST OR NOT TO POST”“TO POST OR NOT TO POST”

Comment on a
blog post you readabout the benefits
of exercise

A picture of yoursoccer teamwithout tagging
anyoneA picture of yourfavorite food

THAT IS THE QUESTIONTHAT IS THE QUESTIONTHAT IS THE QUESTIONTHAT IS THE QUESTIONTHAT IS THE QUESTIONTHAT IS THE QUESTIONTHAT IS THE QUESTIONTHAT IS THE QUESTIONTHAT IS THE QUESTION

“TO POST OR NOT TO POST”“TO POST OR NOT TO POST”“TO POST OR NOT TO POST”

A picture of yourbrother in thebathtub

A comment about
the nasty fight you
just had with yourbest friend

An old photo ofyour parents
getting married“TO POST OR NOT TO POST”“TO POST OR NOT TO POST”“TO POST OR NOT TO POST”

A comment about
your best friend
starring
in a play

Picture of yourwhole family
making funny
faces on afamily trip

Your phone
number“TO POST OR NOT TO POST”“TO POST OR NOT TO POST”“TO POST OR NOT TO POST”

Video of yourfriends dancing

Picture you andthe trophy you
just won in
front of yourschoolTHAT IS THE QUESTIONTHAT IS THE QUESTIONTHAT IS THE QUESTIONYour email
address

THAT IS THE QUESTIONTHAT IS THE QUESTIONTHAT IS THE QUESTIONTHAT IS THE QUESTIONTHAT IS THE QUESTIONTHAT IS THE QUESTIONLESSON 5
ACTIVITY 1

Your Digital Footprint: It starts with the first click!

Digital Footprint Facts (True or False?)

5/10 minInstructions:Mark the correct box for the following statements whether
they are True “T” or False “F”.
Every time you log on to a website you are leaving a piece of your digital footprint.
What you do online can be seen by people you don’t know.
Someone can find pictures you post online, copy/download them and repost them.
Whatever you post online can be taken down if you don’t like it.
It’s okay for your parent to post a picture of you without tagging or mentioning your name.
It’s not okay to post online that you are going away on vacation with your family.
Children as young as 2 years old have a digital footprint.
A potential employer can check your profile and make a judgment about you.
Hobbies are not okay to post online.
Your digital footprint can follow you around your whole life.
You can manage your footprint by changing privacy settings.
You shouldn’t bother to read privacy policies as they are all the same.
Some sites and apps will market to you based upon the information you post online.

Thumbs Up, Thumbs Down
Instructions:

Choose thumbs up if ok to post, choose thumbs down if
not a good idea to post on a social network
Your full nameYour addressYour phone numberYour date of birth
A picture of you and your best friendYour eye color
Your social security numberYour email address
A video that has nudity
A video of you playing with a dog
A picture of a friend making an obscene gesture
A blog written by you with your opinion of the
President of the United States
Gossip about girls in your class
Posting answers to a homework assignment

LESSON 5
ACTIVITY 2Your Digital Footprint: It starts with the first click!

Envisioning Your Digital Footprint

5/15 minInstructions:Fill in the foot with things you would be proud to see as part of your digital footprintin 10 years. Use words or draw pictures. For example, a picture of yourself winning
the spelling bee, how you felt the day you graduated, etc..)

LESSON 6
OBJECTIVE

Be Yourself: Don’t pretend to be someone else or lie about your age online

Convey the importance of providing your proper age online and basic rulesof using a shared computer/device to protect your identity and digital footprint.

10/15 min

WHY THIS If children are using the same device as their peers, siblings or parents it is important to understand the pitfalls of
MATTERS
accidentally being logged in as someone else. It could result in exposure to inappropriate content and real world
problems. Children need to be truthful about their age to receive age appropriate content and advertising.
Vocabulary: Behavioral Advertising • COPPA • Log in • Log out • Online Tracking • PI

EXPLAIN

5 min

In a previous lesson, we spoke about the need to protect your identity online and being careful about not sharing too much personal information (PI). To protect our PI we sometimes need to have our secret identity, but that does not mean we lie about who we are and pretend
to be older and/or someone else.
Under a law called the Children’s Online Privacy Protection Act (COPPA), if you are under the age of 13, you need to get your mom or dad’s
permission to share any PI online and where you may be able to connect with others.
I’m assuming most of you in this room would need to get your parent’s permission if you wanted to go to the mall with your friends or playwith a new kid that just moved in down the street. Your parents care about you and want you to be safe. I’m sure there are many things theygive you permission to do, once they know you are safe. You need to look at going online as the same thing.
So, for example, if you are signing up for a special video contest or want to join a social network where you can add friends, posts, uploadand share photos and videos, save your score to a leaderboard, etc., the property you are on will need to get your parent’s permission. How
do they do this? They usually need you to provide them with your parent’s email address or print out a permission form for your parents tosend back in.
There are some sites and apps that do not let children create accounts and will block you from doing so. It may seem annoying you cannot
join, but understand they are just trying to protect you under the COPPA law. These sites and apps may be collecting and sharing informationof their users to advertisers and marketers. They may be able to track your moves online and sell your information to other companies. They
can get in trouble if they let you create an account. Lucky you, there are so many other sites and apps out there just for kids that are fun andrewarding. By law, you will have to wait until you are a certain age to gain access to the sites and apps that block you. Age requirements vary
but the COPPA law requires children under the age of 13 to gain parent permission before entering a site that collects personal informationfrom you. Have fun and explore the many cool places designed especially for kids online.

ASK

5 min

What are the consequences of lying about your age online?
Companies can treat you like an adult and follow your every move online. You can receive behavioral advertising and unwanted ads. You canalso end up somewhere with online predators. Lying about your age is against the law. When people start to look at your digital footprint, they will see
you may have lied about your age and broken the law.

How many of you know your parents or guardian email?
Do you know why it’s important that you know their email address?
When websites, apps and/or games ask you for your PI, they will then need to get your parent’s permission for you to create an account andengage with them. They will need to ask you for your parent’s email address so they can send a notice and/or seek permission. Just like asking
permission to play with a friend down the street or go on a special field trip at school, you need to get your parent’s permission to engage with thesesites, apps and games if companies collect any personal information from you. It’s the law!

EXPLAIN

5 min

The next part of this lesson we are going to talk about the importance of making sure you log out of your accounts when on a sharedcomputer or device and/or are not signed in as someone else by accident.
If you forget to log out of your account when you are done at a website, it can be easy for someone else to steal your account or pretend tobe you.

You also need to be careful about not using someone else’s account by accident. For instance, you and your brother have a subscription to agaming portal. You forget to log out one a"ernoon and your brother comes onto the device and starts to play. He doesn’t realize he is playing
as you. He ruins your high score record.
Another example is when you want to go on to YouTube or search for something in Google. If you are using a device that your parents oranother grown-up may use for their email or social accounts and forget to log oﬀ, you may be treated as an adult. Next thing you know, youwill be seeing advertisements on YouTube that are not appropriate and you have no desire to see. Things you clicked on may start to follow
you. For example, if you look at a new pair of shoes online it is very possible that when you go to a diﬀerent website or page, those shoes willkeep showing up as ads wherever you go online. That is called behavioral advertising and online tracking. We’ll talk about that in moredetail in another lesson. Before we move on to the activity, remember this important tip- “Always log in as yourself and…always

log out when you’re done!”
ACTIVITY 1

15 min*PROVIDE STUDENTS WITH HANDOUTSPOPS Personality TestOBJECTIVE:
Let students think of what they would do in scenarios of being on a shared device or computerand finding that the person before them did not log oﬀ.

WRAP UP

1 min

To protect our PI we sometimes need to have our secret identity, but that does not mean we lie about who we are and pretend to beolder and/or someone else. There are consequences to aging up. When you go to sign up for something online, make sure you know
your parents email address in case you need to get their permission.
Last but not least, remember - Be YOU – logging in and logging out!

LESSON 6
ACTIVITYBe Yourself: Don’t pretend to be someone else or lie about your age online

POPS Personality Test

15 min

Q: Pete and Penny were at home playing on the family computer. They see that their mom
was still logged into her email. Penny clicked in the inbox to reveal her grandmother had
been sharing embarrassing pictures of Pete when he was younger to some of their family
and friends. While Pete goes oﬀ to complain to his mom, Penny forwards the email toPete’s best friend for a good laugh.
What should Penny have done?

A. Logged out of her mom’s account as soon as she saw it was open.
B. Even though she noticed it was logged in, Penny shouldn’t have been reading other people’s emails.
C. Replied to her grandmother pretending to be her mom, telling her to stop sharing such embarrassing photos.
D. Have Pete write a nasty email reply saying how embarrassed he is that these photos are being passed around.

Q: Pete has gained the highest score on a leaderboard and le" the game half way through when Penny sits
down to use the tablet.
Should she:A. Continue the game and keep the high score.
B. Try to get him to lose his score.
C. Go get Pete or her dad so that the score can be saved and log out properly.
D. Shut their game down (even though that means he’ll lose all his points).

Q: Penny’s BFF is at the school computer chatting with friends online under an unrecognizable display

name and writes something funny about a girl in their class. Right a"er she posted it, she got called away
and forgot to log out. Penny came into the computer lab and sits down at the computer her friend wasusing. She sees everything her friend wrote.
What should Penny do?

A. Tell her friend to not have been mean and say sorry.
B. Pretend she didn’t see what her friend wrote and walk away.
C. Log out for her friend and tell her not to forget next time.
D. Forward the message to more people (since most people will find out about it anyway).

Q: Pete and Penny’s dad has been on their family tablet watching YouTube videos, then moves on to doingother things around the house. Shortly a"er, Pete takes the tablet to also watch some videos. He sees his
dad forgot to log out.
Should he:

A. Continue to watch his videos and take the opportunity, signed in as his dad to comment on a few.
B. Watch the videos he wants to watch without making any comments.
C. Log his dad out and watch videos anonymously.
D. Tell his dad he forgot to log out.
SCORES

0-2: You are really sneaky online and don’t respect other people’s privacy.
3-5: You don’t mean to hurt anyone’s feelings, but make a few mistakes along the way. It’s really tempting to playpranks sometimes and you can easily fall for that temptation. Think before you act and how your actions may aﬀect
others! Always remember to treat others how you want to be treated.
6-9: For the most part you do a good job of keeping a good digital footprint, but there is still room for improvement!
10-12: You are always happy to help your friends and family and know how to be a responsible online user!
Q1: A=3,B=2,C=0,D=1 / Q2: A=1,B=0,C=3,D=2 / Q3: A2=,B=1,C=3,D=0 / Q4: A=0,B=1,C=3,D=2

LESSON 7

Geolocation: Tag, you’re it! The good and the bad

OBJECTIVE

Understand what geolocation/geotagging is and how it may compromise your privacy.

WHY THIS
MATTERS

Having geolocation enabled can be both beneficial and potentially harmful because it can identify your exact location.
Students should understand when geolocation is important and when it compromises your privacy and safety.

30 min

Vocabulary: Geolocation • Geotagging / Geotags • Privacy

EXPLAIN

2 min

We’re going to talk about why it’s important you know how to have control over your geolocation settings on your computer, devices andindividual accounts. How many of you know what geolocation/geotagging means? IDEA: Write definition on board in front of class“It is the physical location of an object and/or person in the world, which may be described by a place, city or street address, determinedby information provided by an online device.”
Geotags make it very easy for friends, relatives, parents, teachers, law enforcement, and thieves to know exactly where you are. When you
upload a picture, if the geolocation device is not turned oﬀ, then anyone can find out the exact location of where the photo was taken. You
can usually turn oﬀ geolocation in the settings area of your device. Pictures posted on social media are open to many people, some of who
may not be your friends. Using Geolocation to let others know your whereabouts should be used with caution.
The big problem with geotagging is that most people don’t even realize they are sharing their location data.

ASK

5 min

What do you use on your computer/device that oﬀers or needs to use geolocation?
Your camera, Find My iPhone/iPad/iPod, map/directions, profile check in, status updates and more.

When is geolocation beneficial?
Directions so you do not get lost. Help find a lost or stolen device. Weather and emergency alerts.

When is it not beneficial/not safe?
When you share the location of your house when posting photos online that could be seen by strangers. It could be used to target specificadvertisements for your area.

So what if you don’t want to transmit your location data? How do you turn it oﬀ?
Go to your preferences and account settings. Look at the privacy and security section. It may diﬀer on each device and app.

ACTIVITY 1*PROVIDE STUDENTS WITH HANDOUTS

5 min

GEOTAGGING / Thumbs Up or Down
OBJECTIVE: Let students make the connection to what is okay to post with geolocation and a status comment. Adding a status comment to
the picture can provide too much PI. 1
2
3
4
5
6

ACTIVITY 2*PROVIDE STUDENTS WITH HANDOUTS

10 minPractice Being a Satellite
OBJECTIVE: Let kids understand how geolocation/geotagging works.
ANSWERS: 1. Statue of Liberty National Monument New York, NY, United States. 2. Liberty Bell, 6th St, Philadelphia, PA 19106, USA. 3. Golden Gate Bridge, California,
United States. 4. Pearl Harbor, HI 96706, USA. 5. Mount Rushmore National Memorial 13000 S Dakota 244, Keystone, SD 57751, USA

ACTIVITY 3*PROVIDE STUDENTS WITH PAPER OR USE BLACKBOARD TO MAKE LISTS

5/10 minAllow or block
OBJECTIVE: Let students make the connection to what they currently use on their computers and devices and the role of geolocation.
INSTRUCTIONS: Brainstorm and make a list with your class some sites and apps that your students currently use and if they should allow or
block the site/app from accessing their geolocation.
NOTE: many of the sites and apps kids use (i.e. Facebook, Instagram, Snapchat, vine, Twitter, YouTube) legally do not allow children under 13 to register.

WRAP UP

1 min

Geolocation has many positive uses in our lives. For example, if you get lost or are traveling you can use your GPS to help find directions or find out where youare. However, it can also help strangers and others you do not want contact with to find you. Take care when you are tagging photos or posting online to see
if your location is collected. When a website or app tries to access your location you could select ‘no’ or ‘block’. Sometimes geolocation is automatically turned
on- so be sure to check your preferences and settings. That way, it will make it more diﬃcult for strangers and advertisers to pinpoint your location and findout where you are.

LESSON 7
ACTIVITY 1

Geolocation: Tag, you’re it! The good and the bad

Geotagging

15 minMake the connection to what is okay to post with geolocation and a status comment.
Adding a status comment to the picture can provide too much PI.
Circleor

School field trip to the zoo lastweek!

I’m proud to be a big sister!!!!!
Welcome Sophia to this world.

Columbus Zoo, Columbus, Ohio

Methodist Hospital, Houston, TX

2

1

FAMILY VACATION! We areacross the world in Bali, Indonesia! It’s so cool here!

555 Smith Rd., Chicago, Illinois

3

Made masks at our school’s
annual Family Fun Day!

Monkey Forest Road, Ubud, Bali

4

At our house celebrating my
grandpa’s Bday.

Dinner time. BEST PIZZA
EVER!!! YUM!

Fort Island School, Memphis, TN

5

Scotto’s Pizzeria, Akron, Ohio

6

LESSON 7
ACTIVITY 2

Geolocation: Tag, you’re it! The good and the bad

Practice Being a Satellite

5/15 minYour smartphone or tablet tracks you in two ways. The first is through the GPS (Global
Positioning System) chip in the device. The U.S. Department of Defense sent 24 satellites
up into space to orbit the earth. Your receiver locks on to the satellites. It needs to beconnected to at least three satellites to get your 2D position (latitude and longitude) and 4
or more to collect your 3D position (latitude, longitude and altitude).
In the activity below, use the coordinates (latitude and longitude) to find the locations of the landmarks on a mapof the US.
If your phone doesn’t have GPS, it can use information from nearby cell towers to pinpoint your location.
HINT: Latitude = North / South Longitude = East / West Altitude = Height
TIP: For more information on how GPS and geolocation work visit: http://www8.garmin.com/aboutGPS/

Find the locations on the map using the coordinates below and match them to their corresponding landmarks
Coordinates (GPS locations) http://www.gps-coordinates.net/
LATITUDE

LONGITUDE

ALTITUDE

LESSON 8
OBJECTIVE

Tracking & Analytics: You are never alone online!

To know what an online cookie is and to understand how they are used for online tracking and analytics.

10 minWHY THIS Kids need to understand that even though they may be physically “alone” while on a device and not explicitly giving apps,
MATTERS
websites and games access to their geolocation data, they may still be leaving a trail that’s easily followed by those who
connect the cookie crumbs of data le" behind while “surfing” on the Internet. To understand how to manage these online cookies one must learn
what an IP address is and how it is assigned. TIP: To find out more about IP addresses, visit www.whatismyipaddress.com.
Vocabulary: Analytics • Behavioral Advertising • Cookies • IP Address • Tracking • Preferences • ISP

EXPLAIN

5 min

IP Address
With a show of hands, how many of you have written a letter to someone else and put it in the mail? In order to send it, we need to add our
return address on the envelope so the person receiving it knows whom it is coming from and how to respond back. The same goes for ouractions online. But instead of having a physical address to your home, we have an IP address assigned to our computer and devices. The IP
address is a unique number provided by the Internet Service Provider (ISP) that delivers the Internet connection to your computer. Examples of
ISP’s are AT&T, Time Warner and Verizon. Without the IP address, email providers, websites, apps, and games online that you interact with,wouldn't know where to send the information you asked for.

ASK

5 min

Can someone find exactly where you are by knowing your IP address?
No, but they can figure out your city, state and country. As we learned in Lesson 1, small pieces of PI you provide, linked with your IP address,
can open the door to privacy risks.

Does anyone know what the “IP” stands for?
Internet Protocol
TIP: If you and/or your students have access to computers/devices in the classroom, take a quick minute and bring up the website
www.whatismyipaddress.com to all look at what their IP address is and the location information shown on the homepage map.

EXPLAIN

5 min

Analytics
Most websites, apps and games want to know who is visiting their property. They want basic information that is known as “analytics”.
TIP: You may want to write the definition up on the board for your entire class to see:
Analytics for websites, apps, games and other online services is the collection, measurement, analysis and reporting of how people are using
these online services. The goal is for a company /developer to gain knowledge of how their users are interacting and using their game, appor website. For example, how long are you on a certain page, where do you click, where do you decide to sign out or leave the game, etc.

With just your IP address, they can figure out the general location as to where the users are located. But, most companies will want to knoweven more about the users and so they also implement something called cookies.
CookiesWith a raise of hands, how many of you like cookies? Have you ever heard of an online cookie? Online cookies are very diﬀerent than thecookies we eat.
Online cookies can be used by companies to collect, store and share bits of information about your online activities and track your behavior
across sites, apps and games. There are diﬀerent types of cookies you should be aware of.
1. First-Party Cookies: Placed by the site, app or game you visit. Cookies help store your favorite lists, help hold your online gaming scores,
and track your progress.
2. Third-Party Cookies: Someone other than the site, app or game you are visiting places them. For example, you read something online
about soccer and an advertising network could use a cookie to note your interest in soccer and add it to your browser profile. Later, you may
see ads and coupons to save money on soccer equipment on other sites you visit.

ASK

5 min

When are cookies and tracking helpful and convenient?
Cookies remember items in your shopping cart, your login name, your preferences- like always showing the news and weather in yourhometown, an educational app or game can track your progress, etc.

When are cookies and tracking creepy and harmful?
When you are served behavioral ads. Data collected by cookies can be combined to create a profile of your online activities- like what pages
and content you’ve looked at, when you visited, what you searched for, and whether you clicked on an ad and then keep trying to sell you that product.

How can you control cookies?
By going to the preferences / settings in the Internet browser, device and apps you use. See tip section on the student activity sheet for
more details.

*PROVIDE STUDENTS WITH HANDOUTSACTIVITY 1

5 min

True or False
OBJECTIVE: Make sure students understand the role of an IP address and cookies.
ANSWERS
1. False
2. False
3. True
4. False
5. True
6. False
7. True

WRAP UP

2 min

It’s important we don’t forget that we are never really “alone” online. Whether our IP address is being tracked, cookies are being used, orsometimes, on a kid site or app, there may be live monitors watching your every move to help keep the environment safe.
You have learned about the pros and cons to tracking and cookies. Don’t forget to check your settings/preferences when you get home on yourcomputer and/or devices to check your own privacy settings. You can even show your parents how to check their privacy settings!

LESSON 8
ACTIVITY

Tracking & Analytics: You are never alone online!

IP Address (True or False?)

15 minInstructions:Mark the correct box for the following statements whether they are True “T” or False “F”.
Your IP address can track your exact location.
Your computer is assigned an IP address that never changes.
It would be impossible to use some online sites and games without allowing cookies.
Ad networks only use first-part party cookies.
Cookies help remember things in your shopping cart.
IP address stands for “Internet Privacy” address
We wouldn’t be able to connect to the Internet without an IP addressHow?

3rd party DNS resolves domain name vs IP address
www.com=192.168.33.178

Your Computer is assigned

Your ISP

1

Their ISP

www.com

2

COOKIEan IP address

gives you accessto the World Wide Web, and their ISP connects you to the Online PropertyYour computer is hooked up to the Internet, one way or the other. When you go online for email, to shop or chat, your request
has to be sent out to the right destination, and the responses and information you want need to come back directly to you.
An IP address plays a significant role in that.
You and your computer actually connect to the Internet indirectly: You first connect to a network that is1) connected to the Internet itself and 2) grants or gives you access to the Internet.

WHERE TO CLEAR YOUR BROWSING DATA
Edge > (...) menu > Settings > Clear browsing data
Safari > Preferences > Privacy
Firefox > Preferences > Privacy
Chrome > Preferences > Settings > Show Advanced
Settings > Privacy > Clear browsing data
IOS devices (iPhone, iPod, iPad)*
Settings > Privacy*By going to settings, you will find all of
your apps on the device and should be
able to adjust almost any apps privacy
and security settings there.
For exampleSettings > Safari > Privacy & Security

Android devices (Phone or Tablet)
Chrome Menu > Settings > Privacy

LESSON 9
OBJECTIVE

Pass it on: Teaching your parents about online privacy

To give students the opportunity to teach online privacy skills to their parents and family members.

Dinertime
Discussion

WHY THIS Giving kids the opportunity to teach their parents and family members about technology is a great way to empower
MATTERS
them. With the use of smartphones, tablets, computers and smart toys, kids today are more connected and tech savvy
than their parents. Most adults use technology as a convenient tool to make life easier as opposed to today’s kids who are embracing thesetools as a way of life. Privacy concerns should be of upmost importance to kids and adults. This exercise allows for a two-way dialogue
about online privacy and security with the conversation spearheaded by the student.

EXPLAIN

2 min

It’s now time take what you have learned and test your parents and family members. As a dinnertime activity, use these questions to quiz
your family about how much they know about online privacy. You have the answers and a scoring guide.

ACTIVITY 1*PROVIDE STUDENTS WITH POPS QUIZ TO TAKE HOME. INCLUDE LETTER TO PARENTS/GUARDIAN.

5 min

POPS QuizOBJECTIVE: Reinforce what the student has already learned by testing their parents and family members.
Put them in the position of teaching others.
ANSWERS
1. What is considered to be personal information (PI) onlinethat would legally require kids under 13 years old to get
permission from their parents if they provide to an app, site orgame under the Children’s Online Privacy Protection Act(COPPA)?

8. You sign up for a new online account or contest. Will it
be made public for others to see and will it have yourname on it? Where can you find that information?

e. Option B, C and D

9. Just because a site has a privacy policy does that mean
your privacy is protected?

2. The Children’s Online Privacy Protection Act (COPPA) only
protects children under 13 years old.

b. No

a. True

10. What is a digital footprint?

3. Creating a username or display name makes you totallyanonymous online.

b. False
4. What should you include when creating a strong password?

d. All of the above
5. What’s the best formula for creating a strong password you
can actuallly remember?

b. Privacy Policyc. Details le" behind a"er you have been surfing on theInternet
11. If geolocation is turned on…

b. Your location is traceable to others online
12. Some sites and apps will market to you based upon theinformation you post online.

a. Trued. Make a phrase from food, a movie or song that is special toyou

13. Why might a website “track” you?

6. What you do online can be seen by people you don’t know.

a True14. What’s the diﬀerence between a chocolate chip cookie
and an online cookie?

7. Someone can find pictures you post online, copy/download
them and repost them.

b. An online cookie lets the website owner know where you
have been on the website

e. All of the above

a. True

Scoring guide:
12-14 correct answers = CONGRATULATIONS! You are a POPS Star!
9-11 correct answers = Almost a perfect score. Take another tour with Penny and Pete and see if you can understand where you went wrong.
5-8 correct answers = OOPS! Penny and Pete need you to keep learning how to protect yourself online. Try reading the POPS Guidebook.
0-4 correct answers = UH OH! It’s time to read the POPS Guidebook from start to finish and learn about online privacy.

LESSON 9

Pass it on: Teaching your parents about online privacy

ACTIVITY 1"Hey Kids, Now you are part of POPS.
Go give your parents the POPS Quiz."

10 minPOPS Quiz

How much do you know about online privacy? Take the quiz and find out.

1. What is considered to be personal information (PI) online thatwould legally require kids under 13 years old to get permission
from their parents if they provide to an app, site or game under
the Children’s Online Privacy Protection Act (COPPA)?

a. First nameb. Uploading photos or videos
c. Last named. Email address
e. Option B, C and D
f. Option A and C
2. The Children’s Online Privacy Protection Act (COPPA) only
protects children under 13 years old.

a. Trueb. False
3. Creating a username or display name makes you totally anonymous online.

a. Trueb. False
4. What should you include when creating a strong password?

a. 8 Charactersb. Some capital letters and numbersc. At least 1 symbol
d. All of the above
5. What’s the best formula for creating a strong password you canactuallly remember?

a. Use your pet’s name with a number
b. Your birthdayc. Your street address
d. Make a phrase from food, a movie or song that is special to you
6. What you do online can be seen by people you don’t know.

a Trueb False
7. Someone can find pictures you post online, copy/download themand repost them.

a. Trueb. False

8. You sign up for a new online account or contest. Will it be madepublic for others to see and will it have your name on it? Where
can you find that information?

a .Terms of Service
b. Privacy Policy
9. Just because a site has a privacy policy does that mean yourprivacy is protected?

a. Yesb. No
10. What is a digital footprint?

a. An impression you find in the sand at the beachb. A footprint made by a dog a"er walking in paintc. Details le" behind a"er you have been surfing on the Internet
d. A letter sent to another person
11. If geolocation is turned on…

a. You get better TV reception
b. Your location is traceable to others online
c. You can always find your way homed. You can send messages faster12. Some sites and apps will market to you based upon theinformation you post online.

a. Trueb. False
13. Why might a website “track” you?

a. To help you keep track of where you have been on the siteb. To help make your user experience betterc. To gain information about what you are doing on the sited. To send you relevant/tailored messages and ads.
e. All of the above
14. What’s the diﬀerence between a chocolate chip cookie and an
online cookie?

a. Online cookies have fewer calories
b. An online cookie lets the website owner know where you havebeen on the website
c. Both taste delicious
d. Both need baking in the oven.

ANSWERS: 1) E 2) A 3) B 4) D 5) D 6) A 7) A 8) B 9) B 10) C 11) B 12) A 13) E 14) B

Scoring guide:
12-14 correct answers = CONGRATULATIONS! You are a POPS Star!
9-11 correct answers = Almost a perfect score. Take another tour with Penny and Pete and see if you can understand where you went wrong.
5-8 correct answers = OOPS! Penny and Pete need you to keep learning how to protect yourself online. Try reading the POPS Guidebook.
0-4 correct answers = UH OH! It’s time to read the POPS Guidebook from start to finish and learn about online privacy.

Dear Parent/Guardian,
You child has completed the Privacy on Patrol Squad (POPS) curriculum learning about
online privacy and why it matters to EVERYONE. Your child has been asked to bring this“POPS Quiz” home and share the information learned with you!
The lessons your child has been studying have been designed to enforce the understanding that one’s personal information should be shared on one’s own terms with thoughtful
choices. Your child has learned that personal data can be used to aﬀect one’s reputationand can be used to shape behavior and influence decisions and online experiences.
We hope you will use this opportunity to learn from your child so that keeping yourpersonal information safe and secure online is a lesson learned for the entire family!
Good luck on your quiz and thank you!
The POPS TEAM

For more information about POPS and receive tips for parents,
visit the Foundation for Privacy and Technology Outreach at www.onlineprivacymatters.org

Teacher

has completed the POPS basic training.

THIS CERTIFIES THAT

Date

Congratulations! You are a POPS Star.

CERTIFICATE OF COMPLETIONVOCABULARYOBJECTIVE

POPS Savvy Words: Know what you are talking about

Reinforce the vocabulary words listed in each lesson so your students can identify these words as
they become involved in daily digital media usage, helping them be better informed digital citizens.

Analytics
Analytics for websites, apps, games and other online services is the collection, measurement, analysis and reporting of how people are using
these online services. The goal is for a company /developer to gain knowledge of how their users are interacting and using their game, appor website. For example, how long are you on a certain page, where do you click, where do you decide to sign out or leave the game, etc.
Avatar
An avatar is an icon or figure representing a particular person.
Behavioral Advertising
Behavioral advertising is a form of online targeted advertising that follows the user around. For example, a person is on a website looking at
shoes then goes to another site to play a game and sees advertisements for the same shoes she was looking at before. This is a techniqueused by online advertisers to present targeted ads to consumers by collecting information about their browsing behavior.
Contextual AdvertisingContextual advertising is a form of targeted advertising for advertisements appearing on websites, apps, games or other online services.
The advertisements themselves are selected and served by automated systems based on the identity attributes of the user and the content
displayed. For example, a website for girls between the ages 8-10, may see specific ads for a new bracelet making kit or a new line of dolls,
where a website for boys may have ads for robot and airplane making sets.
Cookies
Data stored in the user's computer or device by a website, app, game or other online service being visited. Every time the user loads let’s saya website, the browser sends the cookie back to the server to notify the website of the user's previous activity. Cookies provide a way forthese online services to recognize a user and keep track of their preferences. Quite a bit of personal data may reside in the cookie files inyour computer. Some cookies are placed there by "third-party" advertisers to monitor the user's Web surfing habits and are generally
considered an invasion of privacy. To change settings, look for the cookie options in your browser in the Options or Preferences menu.
COPPA (Children’s Online Privacy Protection Act)The Children’s Online Privacy Protection Act (COPPA) was passed by Congress in 1998. COPPA required the Federal Trade Commission (FTC)
to issue and enforce regulations concerning children’s online privacy. COPPA was designed to protect children under age 13 and placeparents in control over what information is collected from their young children online. Sites, apps, games and other online services that are
directed to children under 13 years old need parental consent before collecting personal information from children under 13. The COPPA rulealso applies to general audience sites and apps that know they are collecting personal information from kids. Usually kids are asked toprovide their parents email when registering on a site / app in order for the service to provide notice of its data collection needs and to get
the proper level of parental consent.
Data
Data is information or facts organized in a special way. Data can exist in a variety of forms -- as numbers or text on pieces of paper, facts
stored in a person's mind or digitally transmitted, processed and/or stored in electronic memory. Data is limitless and present everywhere in
the universe.
Digital Footprint
A digital footprint is the data, trail, trace or “footprints” that are le" behind by users on the Internet or other digital services. It includes theonline places you visit, emails you send, and information you submit to online services. For example, posting pictures in a social network,commenting on a blog or being tagged in someone else’s photo or post.
Display Name
Display names are public facing and can be diﬀerent than the username which is used at login. A display name is what is displayed to others,
whether it be an on a game leaderboard, virtual world or forum. You should not include personal information (PI) when creating a display
name.

VOCABULARYPOPS Savvy Words: Know what you are talking about

FERPA
The Family Educational Rights and Privacy Act (FERPA) was passed in 1974. Under FERPA, a school may not generally reveal personal
information from an eligible student’s education records to a third party without written consent. However, there are a number of exceptions
to this rule, which the Department of Education has laid out. FERPA gives parents certain rights with respect to their children’s education
records. Generally, schools must have written permission from the parent or eligible student in order to release any information from a
student’s educational record. These rights transfer to the student when he or she reaches the age of 18 or attends a school beyond the highschool level.
Footer
The footer is usually treated as its own section at the bottom of the web page and contains certain information like a privacy policy, termsof service, seals, copyright and contact information.
Geolocation(GEOgraphic LOCATION) Geolocation is the physical location of an object and/or person in the world, which may be described by longitude
and latitude or by a more identifiable venue such as a place, city or street address.
IdentityYour identity is who you are, the way you think about yourself, the way you are viewed by the world and the characteristics that define you.
Internet Service Provider (ISP)
An organization that provides services for accessing and using the Internet. Examples of ISP’s are AT&T, Time Warner and Verizon.
IP Address
A unique number provided by the Internet Service Provider (ISP) that delivers the Internet connection to your computer. Examples of ISP’s are
AT&T, Time Warner and Verizon. Without the IP address, email providers, websites, apps, and games online that you interact with, wouldn't
know where to send the information you asked for.
Log in / Log out
The process of connecting or disconnecting from an account you may have on your computer, website, game, app or other digital services.
For example, you log in to check your email and should logout when you are done.
Online Seals of Approval
Online security and privacy seals help users make an informed trust decision about websites, apps and other online services. Seals cannormally be found in a website’s footer, privacy policy or at the bottom of an app. Each seal program has diﬀerent guidelines and may
include an audit and specific certification requirements to be met. Some seals signify that the company is being honest with what theycollect from their users and consumers and what they do with that information.
Just because the company has a seal it does mean the site is safe or will not share your personal information. You must read their privacy
policy to understand what they are doing with your information. Understand what the seal is actually for and confirm the seal is authentic
and still valid. When visiting websites, apps and games for kids, look for any of the FTC approved Safe Harbor Seals to make sure theproperty is COPPA (Children’s Online Privacy Protection Act) compliant.
Online Tracking
Tracking is the act of following or looking at what someone is doing online.
Password
A password is a word, group of words or string of characters used to prove your identity in order to gain access to a protected resource,
website or an app.
Personal information (PI)
PI is any piece or collection of information that could potentially identify a specific individual or that can be used to distinguish one personfrom another. The Children’s Online Privacy Protection Act (COPPA) defines PI to include any of the following: first and last name; a home orother physical address including street name and name of a city or town; online contact information; a screen or user name that functions as
online contact information; a telephone number; a social security number; a persistent identifier that can be used to recognize a user overtime and across diﬀerent websites or online services; a photograph, video, or audio file, where such file contains a child’s image or voice;geolocation information suﬃcient to identify street name and name of a city or town; or information concerning the child or the parents ofthat child that the operator collects online from the child and combines with an identifier described above.

VOCABULARYPOPS Savvy Words: Know what you are talking about

Privacy
Privacy is being able to do things without other people watching you or knowing what you are doing.
Privacy Policy
A privacy policy is a statement or a legal document that reveals some or all of the ways a company gathers, uses, releases, and manages acustomer or user’s data. It fulfills a legal requirement to protect a customer or client's privacy.
TaggedAttaching a label to something specific for the purpose of identification. For example, tagging a photo with specific names of the people in it.
Terms of Service / Terms of Use
The Terms of Use/ Terms of Service (TOS) are the rules a person must follow in order to use an online service. The TOS may change fromtime to time, and it is the responsibility of the online service provider to notify its users of any such change. A website or app that provides
only information or sells a product o"en does not have TOS. However, all websites, apps, games and other online services that store
personal data for a user do.
Two-Factor Authentication (2FA)
Two-factor authentication is a security process to login to an account in which the user provides two forms of identification, sometimes
spoken of as something you have and something you know. One of which is typically memorized, such as a security code/password and also
something that the user has on them, i.e. a piece of information only they should know or have immediately to hand - such as a physicaltoken.
Username
A username is the unique account name or account ID one uses to log into an account.

NOTES:

www.privofoundation.org