HUMAN CAPITAL REPORT 2022

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Strategies

Training

Systems

Corporate
Culture22Recruiting

CORPORATE CULTURE
CorporateCulture

Strategies

Systems

Training

HUMAN CAPITAL REPORT 2022 - CHAPTER 5

CHAPTER 5

Recruiting

HUMAN CAPITAL REPORT 2022

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Strategies

Recruiting

Training

Systems

Corporate
CultureWhen blood flow is blocked, the human body develops various disorders andHowever, increasing specialization in an organization gives rise to a host ofillnesses. Similarly, when communication is blocked in an organization, variousproblems. A sense of distance naturally increases, both vertically in the hierarchy

issues arise. Just as it is important to maintain good blood flow in our bodies, weand horizontally among functions, the intentions of senior management are notconsider it extremely important to enhance communication within ancommunicated, and cooperation between departments weakens, among otherorganization.

issues. To resolve these issues and maximize results, we promote specialization

In more concrete terms, we believe that it is important to use communication

within our organization and invest in communication to achieve the seemingly

to create connections within an organization, both vertically in its hierarchy andcontradictory goals of integration and mutual understanding.

horizontally among functions, to facilitate both integration and mutualWe also consider communication crucial for increasing employee motivation.

understanding. Growing the Link and Motivation Group necessitates

Investing in communication is essential for us to maintain a high level ofspecialization into organizational hierarchies and functions.

employee engagement as we continue to grow.

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Communication: The Lifeblood of an Organization

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Recruiting

Training

Systems

CorporateCulture

24

CHAPTER 5 Corporate Culture
O1 Creating Opportunities for Making Connections as a Group
Communication Measures
Group General Meeting
Average participation in 2022

1,156 people

Web-Based In-House Newsletters
Average access rate in 2022

93.1%

NameContentTop
Comment

Posted once each month to deliver a message to employees from
Chairman and Representative Director Ozasa Yoshihisa, covering
the Group’s current direction and recent developments, in orderto share the views of senior management

LM TIMESTimely transmission of Group issues and topics for sharing with theaim of creating Motivation Companies and i-Companies

LM JOB
STORY

Conveys the appeal of different jobs through stories from
employees working in various positions, with the aim ofbroadening career options

To maintain employee engagement, the Link and Motivation Group considers
it crucial to enhance vertical and lateral communication within the organization.
We have therefore developed various opportunities for communication thatconnects senior management to the field, department to department, and all
employees to each other.
Representative examples include the Group General Meeting, a web-based inhouse newsletter, and measures to instill the Group’s heritage. Through welltimed sharing of a Group-wide perspective and the creation of a common
language, we aim to create a situation where everyone works toward common
goals.

Our investment in communication exceeds ¥100 million each year. This costhas been declining as we have shifted to holding the Group General Meeting
online and cut back on printed materials, but we will continue to actively invest
in communication as a way to increase employee engagement.

Measures to Communicate the Group’s Heritage2022 DNA Test average score

91.2/100 points

Our DNA Book contains Link and Motivation’s reasons for existence, vision,management concepts and philosophies. It is designed to help employees
understand various ideas and put them into practice. To ensure thatemployees do so at a high level, we plan and implement tests, reports andother measures every year.

HUMAN CAPITAL REPORT 2022 - CHAPTER 5

Held once every three months in order to share views of the Group as awhole. In addition to a review of business results and presentation of MVP
awards, meetings also cover timely topics and share management policies
going forward.

Creating Opportunities for Mutual Understanding
between the Company and Employees

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Systems

CorporateCulture25

CHAPTER 5 Corporate Culture
O2 Creating a Corporate Culture That Spurs Individual Desire for Growth
List of Awards
The Link and Motivation Group gives awards to individuals in the following five categories,
each with a different target group.

Creating a Corporate Culture That Spurs Individual
Desire for Growth by Providing Emotional Rewards

First to third year
General employees
Managers
Entry managers(recruiters)
Administrators

ROY「Rookie Of the Year（1st／2nd／3rd）」Young employees who achieved outstanding results

BMC／MC「（Best）Motivation Creator」
General employee who achieved outstanding results

BMM／MM「（Best）Motivation Manager」

to broaden their own roles based on a desire for personal growth. We havetherefore established an awards system to recognize employees who havedone so.
Awards are presented at the Group General Meeting held once every three

Manager who achieved outstanding resultsmonths. Criteria for selecting employees as award winners cover a

EOY「Entry manager Of the Year」

comprehensive range of factors, including level of performance, degree ofEntry manager (recruiter) who achieved outstanding results

AOY「Administrator Of the Year」
Administrator who achieved outstanding results

growth and change, and extent of influence on others. A certificate with thereasons for the evaluation and relevant anecdotes is read in front of all
employees, and the winner has the opportunity to make a speech. This not2020

2021

2022

only helps to encourage the further growth of the award recipient, but also

Total number of awards

3440

37

spurs a desire for growth among other employees.

Awards for individuals

2427

24

Note: Awards are also given to projects and Group companies
in addition to individuals.

By continuing to maintain an environment that facilitates individual growthand supports people who want to grow, we aim to implement our businessstrategies and improve productivity.

HUMAN CAPITAL REPORT 2022 - CHAPTER 5

For our business to grow, we believe that it is important for each employee