MEDIA ANNOUNCEMENTWorld Ageing Festival 2024 Returns to Singapore from 8-9 May
Redefining Care: Activating Communities of the Future
13 March 2024, Singapore – Ageing Asia Pte Ltd proudly announces the upcoming Ageing
Asia 2024 - World Ageing Festival 2024 (WAF 2024), set to be held at the Marina Bay
Sands Expo & Convention Centre, Hall C from May 8-9, 2024. This annual Festival will takeplace in conjunction with the SUSS-Geronpreneurship Innovation Festival, Active Ageing
Seminar, 15th Ageing Asia Innovation Forum & Exhibition and the 12th Asia PacificEldercare Innovation Awards. More than 5,000 leaders, trade professionals and attendees
from over 50 countries are expected to attend the Festival which aims to facilitate theexchange of insights and experiences while addressing the evolving needs of the Asia
Pacific's 1.2 billion ageing population.
Themed "Redefining Care: Activating Communities of the Future," Ageing Asia 2024 World Ageing Festival 2024 invites innovators, community leaders, policymakers, experts,
and elderly communities to engage in meaningful dialogues and collaboration. The focus ison shaping a future where care and support for the ageing population seamlessly integrate
into community living, creating environments that not only care for older individuals but
actively engage them, ensuring their continued vitality and contribution to society.
Celebrating its 15th year, the annual Ageing Asia Innovation Forum (AAIF) has expanded
over the years to showcase innovative eldercare models that promote Healthy Ageing,Independent Ageing, and Dignified Ageing. The event encourages collaborations among
business, government, and non-profit organisations. Alongside the main conference, theAgeing Asia Innovation Exhibition will feature a list of top 100 products facilitating
successful ageing, across categories such as Assistive Living, Home & Community Care,
Active Ageing, Technology, and Rehabilitation & Wellness.
Ms Janice Chia, Founder & Managing Director, Ageing Asia Pte Ltd, said, “Together with
our valued partners and sponsors, we are proud to bring together the ageing innovation andcommunity ecosystems onto a single platform. This demographic represents a significant
US$4.56 trillion ageing market opportunity, and we are glad to support businesses andindustry stakeholders to leverage new possibilities and innovations in response to theexpanding elderly population in the region. We eagerly anticipate collaborations andnetworking opportunities that will unfold at this coming Festival.”
The second edition of the SUSS-Geronpreneurship Innovation Festival (SUSS-GIF) is setto take place on 8-9 May 2024. Co-organised by the Singapore University of Social Sciences(SUSS) and Ageing Asia as part of the annual World Ageing Festival, this initiative waslaunched under the Ngee Ann Kongsi (NAK) Social Impact Hub with an SGD10 million
donation to the university and is geared towards identifying and nurturing innovative
solutions for the ageing population in the region.
A highlight of the SUSS-GIF is the much-anticipated Ageing Start-up Pitch Stadium,
designed to provide a platform for both new and established entrepreneurs and startups to1

Asia Pacific's First Industry Network on the Business of Ageing
A member of Singapore Centre for Social Enterprise (raiSE) and Singapore Business Federation (SBF)present high-potential innovations tailored for the ageing population in Singapore and thebroader region. Alongside an engaging line-up of presentations and exhibitions, this event
strives to involve diverse stakeholders, encouraging active participation in the gerontology
sector.
A new inclusion is the Care Economy Career Fair set for May 9, 2024. This event features
the Silver Tank Talent Pitch, providing participants with a unique chance to directly
showcase themselves to CEOs within the care sector for potential job recruitment
opportunities. Resumes of all participants who bravely step onto the stage for the 1-minute
pitch event will be shared with the CEOs. The coveted Best Speaker Award, decided by apanel of 10 care sector CEOs, will reward the recipient with an exclusive prize presented bySUSS. This event is dedicated to supporting employment opportunities for everyone,emphasising the commitment to fostering inclusive and diverse career opportunities within
the care sector.
Additionally, the 12th Asia Pacific Eldercare Innovation Awards, also fondly known as theOscars of the eldercare industry, will be held ‘live’ on May 9, 2024. Established in 2013,
these awards created by Ageing Asia provide annual recognition to organisations in Asia
Pacific countries that demonstrate innovation in their business, operational, and service
models, transforming the landscape of ageing.
To actively engage the senior communities, the upcoming World Ageing Festival will
spotlight an ambitious attempt as the Largest Intergenerational Fitness Drum Performancein Singapore, aiming for an entry in the Singapore Book of Records. Ageing Asia and SUSS
will invite 300 seniors and children alike to join in the show as part of the opening ceremony.
The performance will be held on 8 May, from 9:50 am to 9:55 am at Marina Bay Sands HallC.
For more information, please visit https://www.worldageingfestival.com/###About the Organisers
Ageing Asia Pte Ltd
Ageing Asia is Asia Pacific’s first industry alliance on the business of ageing. We are anindependent network and social enterprise that seeks to unite business, government,
community leaders and the media, to drive change for APAC’s ageing landscape. Our vision
is to lead an advocacy and educational role in improving quality and standards of eldercare,nurture partnerships and curate development of solutions that address the new opportunities
and market demands of the ageing baby boomer population. Ageing Asia is a member of theSingapore Business Federation. Ageing Asia is a member of the Singapore Centre for Social
Enterprise (raiSE) and Singapore Business Federation. For more information on Ageing Asia,please visit www.ageingasia.com.

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Asia Pacific's First Industry Network on the Business of Ageing
A member of Singapore Centre for Social Enterprise (raiSE) and Singapore Business Federation (SBF)Media Contacts
Florence Fang
Mobile: (65) 92769231
E-mail: florence.fang@flamecomms.com

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Asia Pacific's First Industry Network on the Business of Ageing
A member of Singapore Centre for Social Enterprise (raiSE) and Singapore Business Federation (SBF)