FOR IMMEDIATE RELEASEMEDIA RELEASE
Ageing Asia & SUSS Host World Ageing Festival 2024: Uniting Global
Eldercare Innovators and Communities
8 May 2024, Singapore – The 15th edition of the World Ageing Festival 2024, Asia's
leading platform for the ageing industry, commences today at the Marina Bay Sands
Expo & Convention Centre, Hall C. Running concurrently with the 15th Ageing Asia
Innovation Forum & Exhibition, SUSS Geropreneurship Innovation Festival,
Active Ageing Seminar, and the 12th Asia Pacific Eldercare Innovation Awards,
this annual gathering is jointly hosted by Ageing Asia and SUSS. Together, these
events will bring together over 5,000 participants from 50 countries.
The opening day promises an array of highlights, including an attempt to secure aplace in the Singapore Book of Records. Over 300 seniors and children will unite inan Intergenerational Drumming Performance on Swiss drums, embodying thespirit of community and advocating for active ageing. Many of participants havededicated the past two months to rehearsing their rhythmic skills, with the oldest
participant boasting 89 years of age.
The show will kick off with an opening speech by the Guest-of-Honour of the Festival,
Mr Masagos Zulkifli, Singapore's Minister for Social and Family Development,
Second Minister for Health & Minister-in-Charge of Muslim Affairs.
Spanning two days, the World Ageing Festival serves as a catalyst for innovations,product launches, and ventures, offering opportunities for industry stakeholders
including eldercare professionals, policymakers, community leaders, and technology
companies.
Another standout feature of the festival is the Ageing Start-up Pitch Stadium,
offering a platform for both budding entrepreneurs and established start-ups to unveil
their innovative solutions tailored for our region's growing elderly demographic. This
entrepreneurial showcase is complemented by a career fair, providing specialised job
opportunities for individuals seeking employment within the long-term care industry.
Central to the festival is the Ageing Asia Innovation Exhibition, where cutting-edge
products across various categories including Assistive Living, Home & Community
Care, Active Ageing, Technology, Rehabilitation, and Wellness will be shown. With
over 100 curated products on display, the exhibition aims to address the evolving
needs of our ageing population. Additionally, the event marks a milestone with theinaugural showcasing of innovations from 13 local companies at the Singapore
pavilion, organized by ASME (Association of Small and Medium Enterprises). Acting
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Asia Pacific's First Industry Network on the Business of Ageing
A member of Singapore Centre for Social Enterprise (raiSE) and Singapore Business Federation (SBF)as a launchpad for new innovations, product launches, and showcases, this platform
offers opportunities for networking and collaboration.
With 100 distinguished speakers and a diverse array of exhibitors, the festival serves
as a melting pot of transformative ideas and solutions in the field of eldercare. Someof the key government guests and speakers include:• Madam Halimah Yacob, Chancellor, Singapore University of Social Sciences• His Excellency Juha Markkanen, Ambassador of Finland to Singapore• YB Dato Hajjah Hanifah Hajar Taib, Deputy Minister, Ministry of Economy,Malaysia• Dr The Honourable Lam Ching-choi, SBS, JP, Member of the Executive
Council, Hong Kong Special Administrative Region, The People’s Republic ofChina, Chairman, Elderly Commission, Hong Kong SAR, CEO, Haven of HopeChristian Service, Hong Kong SAR China• Mr Yoshiaki Takahashi, Deputy Chief of Mission and Minister Embassy ofJapan• Dr. Tung Chen-Yuan, Representative, Taipei Representative Office inSingapore, Taiwan ROC• Dr Lily Kresnowati, Director of Health Service Assurance, Badan
Penyelenggara Jaminan Sosial Kesehatan (BPJS)• Professor Tan Tai Yong, President, Singapore University of Social Sciences,Singapore• Mr Andrew Cheah, Executive Director, Enterprise Experience, EnterpriseSingapore, Singapore
Ms. Janice Chia, Founder & Managing Director of Ageing Asia Pte Ltd, said, “As wegather to address the pressing needs of our ageing population, we recognise thepivotal role of collaboration and innovation. World Ageing Festival is the platform toforge industry connections and empower future generations in shaping the eldercare
landscape. With Singapore facing the challenges of a growing silver population, now
is the time to harness the potential of ageing as an opportunity for social andeconomic advancement. Together, we can pioneer transformative solutions that
benefit individuals, communities, and businesses alike."
For more information, please visit https://www.worldageingfestival.com/###About the Organisers
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Asia Pacific's First Industry Network on the Business of AgeingA member of Singapore Centre for Social Enterprise (raiSE) and Singapore Business Federation (SBF)Ageing Asia Pte Ltd
Ageing Asia is Asia Pacific’s first industry alliance on the business of ageing. We are
an independent network and social enterprise that seeks to unite business,government, community leaders and the media, to drive change for APAC’s ageing
landscape. Our vision is to lead an advocacy and educational role in improving quality
and standards of eldercare, nurture partnerships and curate development of solutions
that address the new opportunities and market demands of the ageing baby boomerpopulation. Ageing Asia is a member of the Singapore Centre for Social Enterprise(raiSE) and Singapore Business Federation. For more information on Ageing Asia,
please visit www.ageingasia.com.
Singapore University of Social Sciences (SUSS)At SUSS, we have a singular vision to be a university that inspires learning for life
and impacts lives, regardless of age, background or life path. Our university is avibrant tapestry of ages and experiences. From recent JC and polytechnic graduates
to seasoned professionals, parents seeking new horizons and individuals redefining
their careers in their golden years—our diverse community comes together for one
common goal: to empower themselves with an education that impacts lives andsociety.
We offer more than 100 undergraduate and graduate programmes, available in fulland part-time study modes which are flexible, modular and interdisciplinary, catering
to both fresh school leavers and adult learners. SUSS also offers a broad range ofcontinuing education and training modular courses for the professional skills
upgrading of Singapore's workforce. To date, over 47,000 graduates haveexperienced our unique brand of education. More than 21,000 students are currently
pursuing their full- and part-time studies with us.
The Institute for Adult Learning (IAL), as part of SUSS, leads in the field of researchon adult and workplace learning and training of adult educators to build capabilitiesof the training and adult education sector in Singapore and beyond. For more
information about SUSS, please visit www.suss.edu.sg.
Media Contacts
Florence Fang
Mobile: (65) 92769231
E-mail: florence.fang@flamecomms.com

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Asia Pacific's First Industry Network on the Business of Ageing
A member of Singapore Centre for Social Enterprise (raiSE) and Singapore Business Federation (SBF)