Data Spaces Symposium
Unite. Innovate. Adopt.
Tourism sector and Data Spaces:
The need to bridge the gap
Maria Tomas, ForwardKeys
13th March 2024

The Data Spaces Support Centre receives funding from the European Union Digital Europe Programme
under grant agreement n° 101083412

Data Spaces for
13 March 2024
Mobility, Tourism, Cities

Forward Keys brief overview
FK has 15 years experience providing Destinations and Travel Retail companies withproducts and services based on data to predict traveller impact.
FK monitors and predicts air travel, from demand and supply perspectives, gathering, processing andenriching air travel data to provide the most comprehensive vision of the market:

SchedulesSearching

Air SupplyDeparting

Arriving

Air Demand

Flight Searches

Actual Air Reservations and Tickets+ Total Air Market+ Forecasts+ Routes Carbon footprint

Staying

In-Destination

Visitors’ movements,
activities and spent*

Main Datapartners

Scheduled (andactually flown) Seat
CapacityBooking

2(*) New initiative in progress© ForwardKeys, 2023. All Rights Reserved.

Forward Keys in Data Economy

Customers and partners

3© ForwardKeys, 2023. All Rights Reserved.

Tourism sector and Data Spaces: The gap
Technical challenges upstream(with data providers)Technical challenges downstream(with data consumers)

Diversity of sources and lack ofindustry standards.

Huge effort is required indata cleansing and qualitycontrol.

Data produced for transactional
purposes and not fit for analytics
purposes.

Low data and tech-savviness of data
consumer.

Low maturity of data providers
in data sharing.

Strict constraints due to compliance vs.
regulations, Intellectual Property
ownership and business legal limitations

Tourism sector and Data Spaces: The gap
Tourism companies challgenes(>99% SMEs)
Tourism companies are hardly able toevaluate the intrinsec value of Data
Spaces and the required investment(technical, economic, knowledge)

Data Management as a Product is not areality in organizations, especially inthe ones of Tourism sector

Tourism SME’s generally perceives Data
Spaces as something disonnected of theirbusinesses

Data Spaces challenges

Gaia-X Trust Framework defines an advanced
onboarding process. However, it is still WiP and inconstant evolution + not supported by digital tools.
IDSA is developing the Data Space Protocol, being
adopted as “de facto” standard by the Connectors’
developers. But currently the process is complex
and cannot be done by non-technical experts.
Although the European Data Strategy, funding
programmes, frameworks and initiatives are alreadyin place, there are no real success stories yet toshowcase in the Tourism sector.

Tourism sector and Data Spaces: The bridge

TOURISMCOMPANIES

1.- Services to help data flow outside of the organisations
2.- Services to help create high-quality and interoperable
Data Products
3.- Services to facilitate the Onboarding Process
4.- Train companies and give them autonomy with easyto-use tools
5.- Demonstrate it with real use cases

Conclusions: ForwardKeys’ perspective
The tourism sector has vast amounts of valuable data (mobility of travellers, spent,reservations, type of product/services consumed…)
The tourism sector is very atomized, so bilateral data exchanges cannot solve most of
the Business questions.
Data Spaces are the perfect ecosystem to see the benefits of data sharing and improve
competitiveness in Tourism.

Currently, there is a gap that prevents tourism companies from embracing Data Spaces:
Technical barriers, knowledge and organisational challenges and Data Spaces innerchallenges
Now that the framework and rules are in place, there is a need for a set of tools andservices to facilitate tourism companies to join Data Spaces, starting from managing
Data as as high-quality Products in the organisations.

Data Spaces Symposium
Unite. Innovate. Adopt.
Tourism sector and Data Spaces:
The need to bridge the gap
Maria Tomas, ForwardKeys
Innovation Manager

Many thanks for your13attention!
March 2024