Human Capital Report
2021
Link and Motivation GroupLink and Motivation Group Profile
MissionBusiness Structure

Through Motivation Engineering, we provide
opportunities to transform organizations and individuals
and create a more meaningful society.

OrganizationalDevelopment Division

Individual
Development Division

Support for
creating organizations
that individuals choose(Motivation Companies)

Support for
creating individuals
that organizations choose(i-Companies)

Consulting & CloudBusiness
IR Support
MOTIVATIONBusiness

Corporate Slogan

ENGINEERING

Career School
Business
Cram School
Business

Individual Passion Inspires the World
Matching Division
Providing opportunities to linkorganizations and individualsBasic Information

Personnel Placement
Business
ALT Placement
Business(As of December 31, 2021)

Chairman and Representative Director: Ozasa Yoshihisa

Paid-in capital: 1,380,610,000 yen
Stock code:

2170

Overview by Division
Revenues(billion yen)

Gross Profit(billion yen)

Number ofEmployees

Organizational
Development Division

10875556

Individual
Development Division

742958115055355(Prime Section of Tokyo Stock Exchange)
Head office:Kabukiza Tower 15F, 4-12-15 Ginza,
Chuo-ku, Tokyo 104-0061, Japan

Established:

April 2000

Revenues:

32.6 billion yen (consolidated)

Adjusted operating income: 3.1 billion yen (consolidated)
Number of employees:

1,493 (consolidated)(As of December 31, 2021)

Matching Division1

Message from Management

Motivation Driven
Our People Are Our Greatest, Most Powerful Asset
When we founded Link and Motivation in 2000, the English wordtransformation, the ones carrying out such initiatives are our“motivation” was an academic term in Japan, not a word usedpeople and organizations. They are the source of our growth.

commonly by all. Now, just over 20 years later, it has become aword that even children might spontaneously use.
The ability to form organizations—their conception andEmployees of the Link and Motivation Group sympathize with
the LM Mission: “Through Motivation Engineering, we provide
opportunities to transform organizations and individuals and create

evolution—is one of humankind’s most important breakthroughs.

a more meaningful society.” They are inspired by that passion

Massive wonders such as the Pyramids and the Great Wall of China

every day as they support the transformation of our customers.

were built not just through the efforts of individual people but alsoThis is clear from a look at the Engagement Ratings we disclose,

through the formation of organizations. When individuals cannot

with nine out of 11 Link and Motivation Group companies scoringachieve something on their own, they bring in others to form

AAA—the highest level.

organizations. Although technology has advanced significantly over

The publication of this Human Capital Report is one aspect of

the years, I believe this ability is still universal, and that it will

our efforts to lead human capital management in Japan. It does

guide us for as long as human beings are around.

so by communicating our approaches and results in this area.

At Link and Motivation, we regard our organizational andhuman resource strategies as core management themes of equal

or greater importance than our business strategies, and wecontinue to invest regularly in them. That is because whether
we are executing a business strategy or engaged in digital

I hope the report provides all our stakeholders with a better
understanding of the Link and Motivation Group.

Ozasa Yoshihisa
Chairman and Representative Director
Founder2

CHAPTER 1Strategies

501 Management Approach
02 Productivity

Human Capital Report
2021
Link and Motivation Group
Disclosure of Organizational Strategies
CONTENTS03 Key Organizational Themes
04 Employee Engagement

05 Enhancing Digital Transformation of Organizations

CHAPTER 2Recruiting

15

01 Attracting the Talent We Want to Hire
02 Recruiting That Creates High Engagement

3CHAPTER 3Development

CHAPTER 5
20Culture

01 Developing i-Companies

01 Strategic Communication Design

02 Developing Management Personnel

02 Work Styles

34

CHAPTER 4Systems
01 Evaluation and Compensation That
Connect Motivation to Results

28Conclusion

38

Appendix

41

02 Management with Integrity4