Weekly Toyo KeizaiMedia Guide

週刊東洋経済媒体資料

INDEX● Made-to-prder

About the Weekly Toyo Keizai

P2~P3

Data on Readers

P4~P10Advertisement Menu List

P11~P13

Toyo Keizai’s MediaP14

Advertisement Detail

P16〜P29

Advertisement Price
Advertisement Manuscript Dimensions
Contractual Terms and Conditions
Notes
Online Submission Specifications

Submission Rules

P30〜P31
P32
P33
P34
P35

P36~P41□ Business ASPECT

see page 16□ BUSINESS CORE

see page 17

One
company
onlyOnecompany
only● Standard Format□ BRIDGE

see page 18□ Brand New Topics

see page 19□ Credosee page 20□ ONE & ONLY

see page 21□ interaction

see page 22□ The Visionsee page 23□ Sincesee page 24□ SDGssee page 25□ BUSINESS WAVE
Campus STYLE

see page 26● Special□ Free Stylesee page 27□ Advertisement Special

see page 28□ Seminar Reportsee page 29□ Optionsee page 30

週刊東洋経済媒体資料

1

Weekly Toyo Keizai provides:

A wealth of information that only the Japan’s oldest weekly
magazine can offer.

For over 125 years, striving tocontribute to the sound developmentof an economic society
Toyo Keizai Shimpo (later Weekly Toyo Keizai) was
founded in 1895 at the same time that Toyo Keizaistated business. Even during the prewar and wartime
periods of suppressed free speech, the magazine
maintained a stance of liberalism, which is thecompany credo, and never halted its publication. Now
the oldest weekly magazine in Japan, Weekly Toyo
Keizai is positioned among the world’s most influential
business magazines in history, second to The
Economist in Britain, and is fully committed to making
the magazine worthy of readers’ trust.

The spirit of the former Prime
Minister Tanzan Ishibashi passed
down through generations
Weekly Toyo Keizai professed itself to be “a watchdog forthe government, an advisor to corporations, and a provider
of information on the global economy” upon its foundation.
Making a substantial contribution to the magazine’s
development was Tanzan Ishibashi, the 5th Managing Editorof Toyo Keizai Inc., and later Prime Minister of Japan. A
straightforward realist with conviction, Ishibashi advocated“Shou-Nihon-shugi” (Small Japanism) in the magazine since
before World War II, and confronted the Japanese
government’s military expansion and colonial domination.
His spirit has been passed down to each and every employee
of Toyo Keizai through generations.

Reporters assigned to over
3,600 listed companies
As a pioneer in corporate analyses, Toyo Keizai has
published The Kaisha Shikiho, critical reading forstock investments, since 1936. Currently its
reporters are assigned to all 3,600 plus listedcompanies. They not only analyze financial
information, but decipher it with the keen eyes ofreporters on the industry beat and write unique,original articles for every Toyo Keizai publication,
including the Weekly Toyo Keizai.

週刊東洋経済媒体資料

2

Weekly Toyo Keizai has:

An editorial policy of providing its readers with informationnecessary for their decision-making processes and actions.
We would like to thank you for your continued support of the Weekly Toyo Keizai.
Since its first issue in 1895, this weekly magazine, the oldest in existence in Japan, has been delivering reliable information
to its readers. The magazine covers a wide range of topics, including macroeconomic conditions, corporate strategies,
trends in major industries, social issues, and international affairs.

The greatest strength of our magazine is the coverage by our team of approximately 100 in-house reporters. Kaisha
Shikiho regularly covers all listed companies and boasts an overwhelming volume and depth of information on corporate
and industrial news. Based on the philosophy of "contributing to the development of a sound economy and society" setforth by the company's founder, Chuji Machida, we continue to hone our analytical skills and insightful ability to delve
into events from unique perspectives.
For 130 years since its first issue, Weekly Toyo Keizai has maintained its editorial policy of adhering to liberalism andsticking to facts, without succumbing to the suppression of speech during the war. As a "must-read for decision-making,"
the magazine continues to provide valuable information to corporate leaders, policy makers, and intellectually curious
readers.
In the coming years, the economic environment and business practices will continue to change and evolve. It is precisely
because we live in such uncertain times that we focus on the structural changes occurring at the bottom of the economy
and society, rather than being caught up in the surface of trends. We will also actively engage in investigative reporting tovisualize, through steady on-site coverage, structural problems and inconvenient truths that are difficult to see and arise
from situations that make it difficult for those involved to raise their voices.
We promise that "Weekly Toyo Keizai" will continue to be a trusted source of information for decision makers in various
fields.
We look forward to your continued support and patronage.
Weekly Toyo Keizai Chief Editor

Yusuke Nishizawa
週刊東洋経済媒体資料

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Weekly Toyo Keizai is read by:

Decision-makers in various lines of work.
Readers’ positions in businessApprox. 35% are at the
management level andplay a pivotal role inrunning their companies.

Lines of work

Approx. 16% of thereaders are in generalmanagement/planning,
followed by professionaland sales

Readers’ involvement in decisionmaking processes

Approx. 46% are
involved in businessdecision making

週刊東洋経済媒体資料

4

Weekly Toyo Keizai has:

Extensive contacts with Japanese industry.
Place of work
Capital stock

Basic reader data
Net sales

Employee Size

Industry

週刊東洋経済媒体資料

5

Weekly Toyo Keizai has:

An aspect of providing decision-making materials that are useful for work.

Reasons for reading and methods of use by readers

To acquire knowledge and apply it in work
What are your reasons for reading Weekly Toyo
Keizai? (multiple responses possible)

How often do you read Weekly Toyo Keizai?

How do you use Weekly Toyo Keizai?
(multiple responses possible)

How do you read Weekly Toyo Keizai?

Circulation Status

週刊東洋経済媒体資料

6

Weekly Toyo Keizai has:

Advertisements with the power to induce reader behavior.
Reader sources

Business magazines andadvertisements for reference
What sources of information do you use formanagement and business reference?
(multiple responses possible)

Theme of reader interest

Asset Formation, Management andBusiness Strategies Particularlyinterested in

Level of reader
interest in ads

Ads are also seen as useful information,and readers actively deepen theirunderstanding

What theme are you interested in?
（multiple responses possible）

How do you find information?
（multiple responses possible）

週刊東洋経済媒体資料

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Weekly Toyo Keizai is read by:

High-income people with purchasing power who also are active in
asset management.
Annual personal income

37.5% of the readers are
high-income earners withannual incomes of over 10
million yen

Readers’ annual household income

Focused on the future,
our readers’ averagesavings are 34.12 million
yen

Amount of discretionary money

31.4% of the readers can spendmoney over 100,000 yen permonth
How much money per month are you free to spend?

週刊東洋経済媒体資料

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Weekly Toyo Keizai has:

Readers active in asset management.
Asset management methods of readersInterested in various
financial products
including domestic stocks
What asset investment methods do you use or are you
interested in? ( multiple responses possible)

Total financial assets (excluding real estate)

10 million yen or more
56.0% of the total

Credit cards used

33.3％ are gold cards
What credit card do you use?

What is the total amount of financial assets you own?

週刊東洋経済媒体資料

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Weekly Toyo Keizai readers:

About 70% own their homes.
Reader homes

Information on educational
institutions of interest

Business travel and domestic
travel frequency

Enrollment of children in school

multiple responses possible

Reader Data: Survey Summary● Survey method: A reader questionnaire was conducted in the December 23 & December 30
2023 issue (released December 18) and the January 6 & January 13 2024 issue (released
January 4) of Weekly Toyo Keizai. There were two pages of questions with a postcard for
responses. The same questions were also posted on a web page.
● Number of survey questionnaires: 694 valid responses● Survey period: December 18, 2023 – January 24, 2024
● Survey design: Toyo Keizai Inc.
●Tabulating organization: Public Opinion Research Center
Values for included data are rounded off to the first digit after the decimal.

週刊東洋経済媒体資料

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Weekly Toyo Keizai has:

The ability to make versatile advertising proposals that rouse theinterest of its readers.
We have a number of advertorial plans utilizing attention-grabbing ad space. Our staff, well-versed in our readers, will make advertising proposals tailored toyour needs. You can use our ad space according to your objective, ranging from product/service introductions to corporate branding and IR.

Made-to-order

Business ASPECT
BUSINESS CORE

Position

Features

Opening page
CenterAdvertising on opening page that draws most attention.
Using coated paper to catch readers’ eyes

Example…BUSINESS CORE /Ibaraki Prefecture

Example…Business ASPECT /Daiwa House Industry co., ltd.
FeatureSpecialSerial advertisingFree styleSpecial advertorial

Example…Serial advertising/ DX Technology

Generating more interest by promoting the product/service on a continuing basis
Presenting the product/service in a free layout to differentiate them, thus raising their profile among readers
Providing effective advertising on commentary pages that promotes understanding of the topic

Example…Serial advertising /English

Example…Serial advertising /Accountant

週刊東洋経済媒体資料11

Standard Format
BRIDGE
Credo
ONE & ONLY
interaction
The Vision
Since
SDGs
BUSINESS WAVE
Campus STYLE

Position

FeatureWithin an article
Before/after the table of contents
Before/after the table of contents
Before/after the table of contents
Within an article
Within an article
Within an article
Inside the back cover
Inside the back coverAdvertising in a space linked to editorial pages
Message from a top executive given in the first person
Digging deep into one product/technology to intrigue readers
Conversational format to promote understanding and raise profile
Interview with a top executive in Q&A format
Limited to advertisers celebrating their anniversary
Promoting projects of SDGs
Promoting projects/services for corporations
Promoting projects/services for universities/graduate schools

Example…BRIDGE / THE DAI-ICHI LIFE
INSURANCE COMPANY, LIMITED.

Example …Credo /Hulic Co., Ltd

Example …ONE&ONLY /Kao Corporation

Example …The Vision / Nisshin Seifun
Group Inc.

Example …Since / LA COSTE JAPAN CO.,LTD.

Example …
BUSINESS WA VE /Ferrotec Holdings Corporation.

Example …interactio n / Astellas Pharma Inc.

Example …
Campus STYLE / Kansai Gaidai University.

週刊東洋経済媒体資料

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Weekly Toyo Keizai has:

The know-how to create advertising with a synergetic effectby using its proprietary media in a cross-sectional way.
We use our various types of media in a cross-sectional way to increase advertisement exposure for a longer period of time,thus increasing the reach of the advertised information. The cross-media approach allows us to adopt a One Source MultiUse strategy, which is likely to increase the cost-effectiveness.
Magazine

Weekly Toyo KeizaiAdvertorial
Pure Ads(Secondary use)
Reprinted on Toyo Keizai Online
Selling PDF files
Making an offprint

Web

Leading business magazine website. It is a high-profile web media that attracts the interest of a wide
range of readers.

Toyo Keizai Online
https://toyokeizai.net/
Editorial-style tie-up ads
Lead generation-style tie-up ads
Reprint of magazine articles
Pure Ads
E-mail newsletters
Cross-media contents distribution

Combined shipping service
Advertisements such as a flyer or a booklet
can be included in the shipment of the
Weekly Toyo Keizai to subscribers.

カスタム出版
We can publish your company’s corporate
history/annals and also plan and makebooks and communication tools intended
to elevate your company’s brand value andpromote your products.

https://biz.toyokeizai.net/brandstudio/

Seminars / Webinars
Toyo Keizai provides you with full support in planning a seminar,
inviting guests and the overall operation of the seminar. We will
arrange to invite attention-grabbing, much-talked-about speakers
to suit your requested theme. We can also pick the target
audience you seek from our vast customer database andencourage them to attend the seminar by sending them our
publications, e-mail newsletters and direct mails. After theseminar, the details can be put together in a report and publishedin our proprietary media such as Weekly Toyo Keizai and Toyo
Keizai Online. We can also create an offprint.
週刊東洋経済媒体資料

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Toyo Keizai Inc. has:

A varied lineup of media focusing on corporate analysis basedon its own unique data.
■Periodicals
Weekly Toyo Keizai
Weekly (Monday)
General business magazine highly regarded
mainly by corporate managers for its wealthof information and analytical capability.

Kaisha Shikiho, Wide-ban(large-print edition)
Quarterly (March, June, September,
December)
Twice as large as the regular-sizedcounterpart, it has won popularity for its
big print and user-friendliness.

Kaisha Shikiho, Mijojo
Kaisha-ban (on unlistedcompanies)

Kaisha Shikiho
Quarterly (March, June, September,
December)This corporate data book, which enjoys adominant market share, is the essential
tool to get in-depth information on
Japanese companies.

Hitotsubashi Business
Review
Quarterly (March, June, September,
December)
Full-fledged management & businessjournal that connects businessadministration studies with the real worldof businessJAPAN COMPANY HANDBOOK

Shushoku (employment) Shikiho, Sogoban (consolidated edition) / Joshi-ban(for female students) / Yuryo Chuken
Kigyo-ban (on superior and leading
medium-sized companies)

Quarterly (March, June, September, December)

AnnualPerfect guide to Japanese companies for overseas

This staple guide for company research is packed with corporate

divisions of Japanese companies and members of the press

information that students in the job hunt are eager to receive.

Biannual (March, September)
Covering detailed information on about
6,000 powerful, growing unlistedcompanies, which is hard to get elsewhere.

■Extra editions

Life Insurance/ Nonlife Insurance Issue
Annual (around SeptemberOctober)
Attracting the attention of people
in the industry and also general
consumers who have a keeninterest in FP andbuying/reviewing an insurance
policyUniversity Issue
Annual (around May)
Introduces “truly competitive
universities” with the latest
university ranking, which attracts
much attention from companies
each year

週刊東洋経済媒体資料

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Weekly Toyo Keizai / Article Advertising / Usage”Message from the head of the company”••••

B us i n e ss AS P EC T
C re d o
B R I DG E
T he V i s i o n

Example …Credo / Hulic Co., Ltd

•
•
•
•

Example …The V ision / Nisshin Seifun
Group Inc.

“Corporate Branding”• B u s i n e ss AS P EC T
• B U S I NE S S C OR E
• B R I DG E

“Increase awareness of products and services”• i nt e r a ct i o n• SDGsExample …Business ASPECT / Daiwa House Industry co., ltd.

B u s i n e ss AS P EC T
B U S I NE S S C OR E
B R I DG E
ON E & O NL Y

• B U S I NE S S W AVE• C am pus S TY LE

Example…ONE&ONLY / Kao Corporation

Example …
Campus STYLE / Kansai Gaidai University.

“Story and history of the company's founding”• B u s i n e ss AS P EC T
• C re d o• S i nc e

Example …Since / LA COSTE JAPAN CO.,LTD.

週刊東洋経済媒体資料

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Weekly Toyo Keizai / Article Advertising / Made to Order /Providedfor OneCompany

Business ASPECT

These ads enable readers to read in-depth about growth strategies, new technologies, or a message from senior
management, which can be difficult to convey through pure ads.
A wide range of topics can be covered including sales promotion and investor relations.

Rate

What is Business ASPECT?

● 4 color, 4 pages

1
2
3

4
5

The space before the table of contents at the
beginning of the magazine.
Placed on the opening page of Weekly Toyo Keizai, which hasa high attention rate.
A space with a high readership rate.

ExampleDaiwa House Industry①(excluding tax)(including production expenses)
Options
Web reprint (excluding tax, including production
expenses)
・10,000 PVs guaranteed: Starting from 2,000,000 yen
・ 20,000 PVs guaranteed: Starting from 3,000,000 yen
Posting Periods
・10,000 PVs guaranteed: 4 – 8 weeks anticipated
・20,000 PVs guaranteed: 6 weeks – until guaranteed
PVs is reachedA special space limited to one company in each issue.
Often used not just by business enterprises, but also
universities and local governments.

Varied development is possible depending on the PR
objectives.
Ads are made-to-order and can cover a range of topics indepth from growth strategies to new business launches,
technological capabilities, and superiority of humanresources.

4,400,000 yen

③

②

④

Project logo and other elements also included.
The Business ASPECT logo and advertiser name are displayed on
the opening page.
The lead includes credits for production.

Enhances the appeal of the pages through innovations toincrease readers.
The structural elements of the opening page are symbolic photos, title,
and lead.
On the second and subsequent pages, multiple photos and figures areincluded with a target of about 1,000 characters of text per page.
週刊東洋経済媒体資料

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Weekly Toyo Keizai / Article Advertising / Made to Order /Providedfor OneCompany

BUSINESS CORE

The center spread with multiple spaces that can be configured for 4, 8, or 12 pages. To take advantageof the features of the center spread, a space that attracts a high level of attention, coated paper with astronger sense of presence in the magazine is used, further enhancing the appeal.
What is Business CORE?

1
2
3

The center spread of the magazine, a special space.
Placed on the center spread pages, which attract a highlevel of attention even within Weekly Toyo Keizai.
This special space is limited to one company per issue.

ExampleNippon Steel Trading
System Building①

Affords a higher degree of freedom in terms of design
and format than BUSINESS ASPECT.

High-quality coated paper expands the scope of expression.

4

Project logo and other elements also included.

5

Enhances the appeal of the pages through innovations toincrease readers.

● 4 color, 4 pages

3,600,000 yen(excluding tax)
Normal rate: 4,400,000 yen (including production
expenses)
Options
Web reprint (excluding tax, including production
expenses)
・10,000 PVs guaranteed: Starting from 2,000,000 yen
・20,000 PVs guaranteed: Starting from 3,000,000 yen
Posting Periods
・10,000 PVs guaranteed: 4 – 8 weeks anticipated
・20,000 PVs guaranteed: 6 weeks – until guaranteed
PVs is reached

Varied development is possible depending on the
PR objectives.

High-quality coated paper that is thick and excellent
for expressing photo colors is used.
Pages with abundant visuals can be developed,
making a variety of expressions possible.

Rate

③

②

④

The BUSINESS CORE logo and advertiser name aredisplayed on the opening page.
The lead includes credits for production by the Toyo Keizai
Planning and Advertising Production Team.

The features of BUSINESS CORE, which affords a highdegree of freedom, are harmonized with the PR objectives.
Made-to-order page production enhances the appeal of thepages.

週刊東洋経済媒体資料

17

Weekly Toyo Keizai / Article Advertising / Format /BRIDGEBRIDGE, which has been updated, is a two-page spread that creates a bridge between

advertisers and readers. BRIDGE features a high degree of design freedom and madeto-order designs and can respond to wide-ranging appeals from R&D capabilities tohuman resource abilities, product strengths, and organizational capabilities.

What is BRIDGE?

1

Able to respond to various topics.

2

Project logo and other elements also included.

3
4
5

BRIDGE responds to a variety of topics frompromoting sales of new products to introducing
technological capabilities and investor relations.

Rates● 4 color, 2 pages

1,800,000 yen(excluding tax)
Normal rate: 2,100,000 yen (including production
expenses)
ExamplesAioi Nissay Dowa Insurance Co., Ltd.
②

Options
Web reprint (excluding tax, including production
expenses)
・10,000 PVs guaranteed: Starting from
2,000,000 yen
・20,000 PVs guaranteed: Starting from
3,000,000 yen
Posting Periods
・10,000 PVs guaranteed: 4 – 8 weeks
anticipated
・20,000 PVs guaranteed: 6 weeks – until
guaranteed PVs is reached①

The BRIDGE logo and advertiser name andcontact information are displayed.
Credits for production by the Toyo Keizai Planning andAdvertising Production Team are displayed at the bottom of theright page.

Enhances appeal through innovations to increase readers.
We will make various proposals to maximize the power of the appeal
to readers.

Aomori Prefecture②①

Placement is in a favorable space with a high level of attention.
A good location for this large special feature is secured to gain reader
support.
It is placed adjacent to the first feature or in the front matter, and a high levelof attention can be expected.

Approaches readers in a format suitable for the magazine.
A page composition that naturally approaches readers increases
the time that readers spend on the page.

週刊東洋経済媒体資料

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Weekly Toyo Keizai / Article Advertising / Format /Brand New Topics
Focusing on the topics such as new products, services, projects, orannouncements of new organization that your company or school should,
we appeal the features, development stories, and selling points of theseproducts through highly flexible design and tailor-made design.
What is Brand New Topics?

1
2
3
4
5

PR for various purposes is possible.
Highly flexible and tailor-made design.
Can be used for various contents such as new products, new services,
new projects, new organization announcements, etc.

The column section enhances the appeal of the magazine.

Rates● 4 color, 2 pages

1,800,000 yen(excluding tax)

Normal rate: 2,100,000 yen (including production expenses)
Options
Web reprint (excluding tax, including production expenses)
・10,000 PVs guaranteed: Starting from 2,000,000 yen
・20,000 PVs guaranteed: Starting from 3,000,000 yen
Posting Periods
・10,000 PVs guaranteed: 4 – 8 weeks anticipated
・20,000 PVs guaranteed: 6 weeks – until guaranteed PVs is reached
ExamplesColumns are used for points that you want to emphasize to readers,such as keywords to focus on, development secrets, and so on.
The column columns are designed to stand out and appeal toreaders.

The project logo, etc. will be described.
Brand New Topics logo and Advertiser's name, contact information
and QR code.
Credit for the production and Toyo Keizai Planning ad production
team will be listed.

Publication space is well positioned.
A large portrait photo connects the reader’s gaze and fingertips tokeep readers on the page.
It is easy to create an image of the finish, and the shotting point also
boosts the appeal.

Appealing product name with a horizontal title
Alphabetical product and service names can also be written legibly.

週刊東洋経済媒体資料

19

Weekly Toyo Keizai / Article Advertising / Format /Credo
Credo is used to discuss your company’s philosophy, action guidelines,
beliefs, and so on at the time of establishment. The two-page spread
includes a large portrait, simple text, and a handwritten signature to leave a
deep impression after reading.
What is Credo?

1

Placed before or after the table of contents.

2

Project logo and other elements also included.

3

The head of the company can speak using the first person.

4
5

Rates
● 4 color, 2 pages

1,800,000 yen(excluding tax)
Normal rate: 2,100,000 yen (including production
expenses)
ExamplesCredo is placed before or after the table of contents,
which attracts a high level of attention in Weekly Toyo
Keizai.
This special project is limited to one company per issue.

Options
Web reprint (excluding tax, including production
expenses)
・10,000 PVs guaranteed: Starting from 2,000,000
yen・20,000 PVs guaranteed: Starting from 3,000,000
yenPosting Periods
・10,000 PVs guaranteed: 4 – 8 weeks anticipated
・20,000 PVs guaranteed: 6 weeks – until
guaranteed PVs is reached

Lotte Co., Ltd.
②①

The Credo logo and advertiser name and contact information aredisplayed.
Credits for production by the Toyo Keizai Planning andAdvertising Production Team are displayed at the end of the maintext.

The features of the space are utilized and a simple layout is used toincrease careful reading.
A message from the head of the company can be conveyed with
passion.

Hulic Co., Ltd.
②①

A portrait photo enhances appeal.
A large portrait photo connects the reader’s gaze and fingertips tokeep readers on the page.
It is easy to create an image of the finish, and the shotting point also
boosts the appeal.

Enhances the appeal of the pages through innovations toincrease readers.
Two different designs are available depending on the photo. White
space enhances the readability of the text and makes the portrait
photo stand out.
週刊東洋経済媒体資料

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Weekly Toyo Keizai / Article Advertising / Format /ONE & ONLY
A space to focus on new products, innovative services, break-through technologies, orcompletely new academic fields that your company or educational institution should
feel proud of. The features and sales points are emphasized using a magazine design
with high visual appeal.

What is ONE & ONLY?

1
2
3

Placed before or after the table of contents.
ONE & ONLY is placed before or after the table of contents, which attracts ahigh level of attention in Weekly Toyo Keizai.
This special project is limited to one company per issue.

Rates● 4 color, 2 pages

1,800,000 yen(excluding tax)
Normal rate: 2,100,000 yen (including production
expenses)
ExamplesOptions
Web reprint (excluding tax, including production
expenses)
・10,000 PVs guaranteed: Starting from
2,000,000 yen
・20,000 PVs guaranteed: Starting from
3,000,000 yen
Posting Periods
・10,000 PVs guaranteed: 4 – 8 weeks
anticipated
・20,000 PVs guaranteed: 6 weeks – until
guaranteed PVs is reached

Tokio Marine Holdings②①

Project logo and other elements also included.
The ONE & ONLY logo and advertiser name and contact information aredisplayed.
Credits for production by the Toyo Keizai Planning and Advertising
Production Team are displayed.

A visual space ideal for highlighting products.
Bold designs emphasize the sense of presence of ONE & ONLY.
News about new product launches can be conveyed to readers ina clear format.

Dunlop Sports (Sumitomo Rubber Industries Ltd., Sports Business HQ.)②

4

A symbolic main photo enhances appeal.

5

Enhances the appeal of the pages through innovations to increase
readers.

①

A symbolic photo on the left page draws the reader’ssightline.
The reader’s sightline is drawn to the text on theright page.

A format of reporting from a third-party perspective ensures
objectivity.
Emphasize the product characteristics through a story that
demonstrates why it is the ONE & ONLY.
週刊東洋経済媒体資料

21

Weekly Toyo Keizai / Article Advertising / Format /interaction
The features of new products or services can be highlighted or legitimacy gained for a
growth strategy or the direction of reforms by speaking with an expert. The benefits ofincreasing attention by having an expert appear should not be overlooked.

What is interaction?

1

Placed before or after the table of contents.

2

Project logo and other elements also included.

3

A photo with an expert enhances appeal.

interaction is placed before or after the table of contents, which
attracts a high level of attention in Weekly Toyo Keizai.
This special project is limited to one company per issue.

Rates● 4 color, 2 pages

1,800,000 yen(excluding tax)
Normal rate: 2,100,000 yen (including production
expenses)* If an expert or celebrity is engaged as the other party to
the discussion, payment of a separate honorarium is also
necessary.
ExamplesAmvis Holdings②

Options
Web reprint (excluding tax, including
production expenses)
・10,000 PVs guaranteed: Starting from
2,000,000 yen
・20,000 PVs guaranteed: Starting from
3,000,000 yen
Posting Periods
・10,000 PVs guaranteed: 4 – 8 weeks
anticipated
・20,000 PVs guaranteed: 6 weeks – until
guaranteed PVs is reached①

The interaction logo and advertiser name and contact information
are displayed.
Credits for production by the Toyo Keizai Planning andAdvertising Production Team are displayed at the end of the main
text.

Having an expert appear greatly increases the effects.
A two-shot photo connects the gaze and fingertips ofreaders who turn the page to the news column to keep
readers on the page.

4

A discussion brings out the essence.

5

Enhances the appeal of the pages throughinnovations to increase readers.

SoftBank②①

Different perspectives and backgrounds can cause chemical reactions.
In addition to the costs specified above, an honorarium is paid to theexpert.

The benefits from the ease of forming an image of thefinish due to the solid format should not be overlooked.

週刊東洋経済媒体資料

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Weekly Toyo Keizai / Article Advertising / Format /The VisionRates● 4 color, 2 pages

This popular project, printed in a two-page spread within an article,
directly conveys a message from the company head using an interview

1,800,000円

format. It is possible to provide a detailed explanation in length.

(excluding tax)

What is The Vision?

1

Gains understanding and support throughquestions and answers with the company head.

2

Provides detailed explanations in a longer article.

3
4
5

The benefits of a Q&A format are used, and the topic can bechanged depending on the questions.
Numerous topics can be touched on in a natural manner
through the interview format.

Normal rate: 2,100,000 yen (including production
expenses)

ExamplesINPEX Corporation②

Options
Web reprint (excluding tax, including
production expenses)
・10,000 PVs guaranteed: Starting from
2,000,000 yen
・20,000 PVs guaranteed: Starting from
3,000,000 yen
Posting Periods
・10,000 PVs guaranteed: 4 – 8 weeks
anticipated
・20,000 PVs guaranteed: 6 weeks – until
guaranteed PVs is reached①

Readers are exposed to the vision and story depicted by
the company head without any omissions.
The detailed and precise explanations gain stakeholder
understanding and support.

Project logo and other elements also included.
The Vision logo and advertiser name are displayed alongwith credits for production by the Toyo Keizai Planningand Advertising Production Team.

Grand Duchy of Luxembourg②①

A photo within the interview text enhances appeal.
Facial expressions during the interview are also an important element.
Photos and diagrams that complement the interview can also be placedin the upper left space.

Approach readers using a natural flow suitable for a magazine.
The simple design is intended to be read and incorporated in a natural manner.

週刊東洋経済媒体資料

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Weekly Toyo Keizai / Article Advertising / Format /

Since

Rates
● 4 color, 2 pages

company’s foundation. A design with large photos and a strip with

1,800,000 yen

historical information contribute to raising awareness of the event.

(excluding tax)

A special format for advertisers celebrating the anniversary of theWhat is Since?

1

Placement is in a favorable space with a high level ofattention.

2

Enhances the appeal of the pages through innovations to increase
readers.

3

A good location for this large special feature is secured to gain
reader support.
It is placed adjacent to the first feature or in the front matter, anda high level of attention can be expected.

Normal rate: 2,100,000 yen (including production
expenses)
ExampleFormat with a large photo design②①

The solid format makes it easy to visualize the finish.
The benefits of freely distributing the text volume andnumber of images according to the direction of the appeal
should not be overlooked.

Two different formats can be selected.
Two formats are available—one with a large photo designand one with a strip for presenting historical data.
Either can be selected according to the content.

Format with a strip for historical data②

4
5

Options
Web reprint (excluding tax, including
production expenses)
・10,000 PVs guaranteed: Starting from
2,000,000 yen
・20,000 PVs guaranteed: Starting from
3,000,000 yen
Posting Periods
・10,000 PVs guaranteed: 4 – 8 weeks
anticipated
・20,000 PVs guaranteed: 6 weeks – until
guaranteed PVs is reached①

Format colors can be selected.
By selecting the format colors, original colors can be used to markthe anniversary event.

Year of establishment placed in a conspicuous location.
The year of establishment (e.g., Since 1969) is placed above the main image
on the upper right, an area that attracted the greatest reader attention. This
creates a strong impression of the anniversary event among readers.

週刊東洋経済媒体資料

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Weekly Toyo Keizai / Article Advertising / Format /

SDGs

Rates

A special format with the SDGs as the topic.

● 4 color, 2 pages

1,800,000 yen(excluding tax)

What is “Change the future through the SDGs”?

Normal rate: 2,100,000 yen (including production
expenses)

1

Placement is in a favorable space with a high level of attention.

2

Enhances the appeal of the pages using a design that evokes the SDGs.

3

4
5

Options
Web reprint (excluding tax, including production
expenses)
・10,000 PVs guaranteed: Starting from 2,000,000 yen
・20,000 PVs guaranteed: Starting from 3,000,000 yen
Posting Periods
・10,000 PVs guaranteed: 4 – 8 weeks anticipated
・20,000 PVs guaranteed: 6 weeks – until guaranteed
PVs is reached

A good location for this large special feature is secured to gain reader support.
It is placed adjacent to the first feature or in the front matter, and a high levelof attention can be expected.

ExampleA design that uses the SDGs logo color conveys that the content is about the SDGs
at a glance. The amount of text and number of images can be adjusted according to
the direction of the appeal.

Project title placed to draw the eyes.
The “Change the future through the SDGs” logo and advertisername and contact information are displayed.
Credits for production by the Toyo Keizai Planning and Advertising Production Teamare displayed at the end of the main text.

Enhances appeal through innovations to increase readers.
We will make various proposals to maximize the power of the appeal toreaders.

Approaches readers in a format suitable for themagazine.
A page composition that naturally approaches readers increases
the time that readers spend on the page.

週刊東洋経済媒体資料

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Weekly Toyo Keizai / Article Advertising / Format /BUSINESS WAVE /Campus STYLE
The inside of the back cover presents a clear introduction to new waves in business andhigher education. The design takes full advantage of the inside back cover, which
attracts high levels of attention, to shed light on the cutting edges of the times.

1
2
3
4
5

Rates
● 4 color, 1 page

900,000 yen(excluding tax)
Normal rate: 1,100,000 yen (including
production expenses)

Example of BUSINESS WAVE

A single page that conveys a clear and sharp message.
This single-page article-based advertisement space is simple, clear, andsharp.
The narrowly-focused content emphasizes the ease of reading and theclear message.

Ferrotec Holdings

Options
Web reprint (excluding tax, including production
expenses)
・10,000 PVs guaranteed: Starting from
2,000,000 yen
・20,000 PVs guaranteed: Starting from
3,000,000 yen
Posting Periods
・10,000 PVs guaranteed: 4 – 8 weeks
anticipated
・20,000 PVs guaranteed: 6 weeks – until
guaranteed PVs is reached

Inside ofback cover

Project logo and other elements also included.
The project title and advertiser name and contact information aredisplayed.
Credits for production by the Toyo Keizai Planning and Advertising
Production Team are displayed.

Placement on the inside of the back cover enhances the appeal.
The ad can be placed on the inside of the back cover, a location with ahigh level of reader attention. A design that emphasizes visualmaximizes the value of the inside of the back cover, which uses highquality paper.

Example of Campus STYLE
Kindai University
Inside ofback cover

A photo within the interview text enhances appeal.
Facial expressions during the interview are also an important element.
The included photo draws the reader’s gaze and expresses the content of
the report by a third party.

Enhances the appeal of the pages through innovations toincrease readers.
The benefits from the ease of forming an image of the finish due tothe solid format should not be overlooked.

週刊東洋経済媒体資料

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Weekly Toyo Keizai / Article Advertising / Special /Freestyle

ExampleKeio Corporation

Truly original pages can be created from the ground up according to the purposes,
topics, and budget.

②①

Examples of posting variations such as linking with Toyo Keizai Online are also
increasing.
What is Freestyle?

1

Pages are created from the ground up.
The advertiser name and credits for production by the Toyo Keizai
Planning and Advertising Production Team are displayed around thetitle.
Freedom of design is possible, according to the text used in the ad.
Mystays Hotel Group

2

Varied development is possible depending on
the PR objectives.

3

Enhances the appeal of the pages throughinnovations to increase readers.

②①

The ad can be adopted according to a variety of topics
and PR objectives.

Highly original pages are created with an awareness of reader
attributes.

Rates● 4 color, 1 page

● 4 color, 2 pages● 4 color, 4 pages(excluding tax)

(excluding tax)

(excluding tax)

Publication fee 900,000 yen + Production fee
200,000 yen

Publication fee 1,700,000 yen + Production fee
400,000 yen

Publication fee 3,400,000 yen + Production fee
800,000 yen

1,100,000 yen 2,100,000 yen 4,200,000 yen

Options
Web reprint (excluding tax, including production
expenses)
・10,000 PVs guaranteed: Starting from
2,000,000 yen
・20,000 PVs guaranteed: Starting from
3,000,000 yen
Posting Periods
・10,000 PVs guaranteed: 4 – 8 weeks
anticipated
・20,000 PVs guaranteed: 6 weeks – until
guaranteed PVs is reached
週刊東洋経済媒体資料

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Weekly Toyo Keizai / Article Advertising / Special /Special Advertising FeatureSpecial advertising features for BtoB or BtoC targeting Weekly Toyo Keizai readers can introduce
developments relating to business or lifestyles.

ExampleEnglish-Language Special Advertising Features
②

①

④

③

⑥
⑧
⑩
⁝

⑤
⑦
⑨
⁝

We explain the times using a structure that add explanatory pages.
Examples of Special Advertising Features
B to BDX▪ Risk management▪ M&A strategies▪ Human resource

management▪ Corporate siting▪ Logistics▪ Decarbonization

B to C▪ Asset management▪ English▪ Business travel▪ Universities

A highly varied lineup in addition to the ab ove is available.
Please consu lt with a sales representative for details.

What is Special Advertising Feature?

1
2
3

The category becomes the news.
The power of the appeal to readers is enhanced using a special featureformat. The topic covered becomes a single new item and is conveyed
to readers.

Explanatory pages deepen reader understanding.
The explanatory pages placed at the opening rouse
the reader’s interest.
The article-based advertisement format generates
a sense of integration with the explanatory pages.

A cross-media plan with Toyo Keizai Online.
Implementation in conjunction with Toyo Keizai Online makes it
possible to approach a broad range of business people.

週刊東洋経済媒体資料

28

Weekly Toyo Keizai / Article Advertising / Special /Seminar Report

Rates

The Toyo Keizai Inc. seminar business has an extensive track record.
One of the features is the ability to demonstrate synergy effects with a seminar throughpublication of a record of the seminar in the magazine. The content of the seminar iscondensed, and the essence is drawn out.

2,100,000 yen● 4 color, 2 pages(excluding tax)
Publication fee 1.700,000 yen + Production fee 400,000 yen

Examples of Seminars Hosted by Toyo Keizai▪ Management strategy▪ DX▪ Back office▪ Customer experience

ExamplesHR-related forum②①

What is Seminar Record?

1
2
3

Conveys your message to a broader segment.
By adding a seminar record to Weekly Toyo
Keizai, the combination with posting on Toyo
Keizai Online makes it possible to approach abroader segment.

Enhances the appeal of the pages throughinnovations to increase readers.

DX-related webinar②①

We create pages with strong appeal based a awareness ofreader attributes.

Interest increases with pages where experts appear.
In cases where an expert was invited to speak at the seminar,
including a photo and comments can raise the level of interest
even further.

週刊東洋経済媒体資料

29

Weekly Toyo Keizai / Article Advertising / Special /Options / Publication Process□ Offprint

Offprints of the magazine pages can be used for secondary use.

□ Web publication

The magazine pages can be recreated and posted on Toyo Keizai Online.

□ PDF

The magazine pages can be output in PDF format and posted on the advertiser’s Website.

□ Magazine purchases

The issue of Weekly Toyo Keizai with the advertisement can be purchased at a special price.

Please consult with a sales representative concerning the specifications, conditions, prices, and so on regarding the above.

〈 St an dard ad i ns ert io n p ro c ess 〉

3~2 months before
Application for Publication
Orientation on planning details, Feedback on the submitted plan structure proposal, Finalize planning structure,question items, shooting locations, etc.

10-8 weeks before
Interviewing, photographing, and preparation of materials, Submission of text manuscripts, Submit design

8-6 weeks before
Text drafts and design checks

3 weeks before
Sending material to press (as in printing), Submit color proof paper

2 weeks before
Confirmation of color proof paper

10 days before
Proofreading

週刊東洋経済媒体資料30

Weekly Toyo Keizai Rate Table

Weekly Toyo Keizai Publication dates: Every Saturday; Sale dates: Every Monday Business ASPECT: Special advertising project at the front
A4 variant size with saddle stitching

Magazine Page

No. ofcolorsSpace

Size
Height × Width（mm）

Publication
Fee (yen)

Back cover4

1 page263×193 ★

1,250,000

Inside front cover,2-page spread

4

2 pages

280×420 ★

1,900,000

After the inside
front cover (2page spread)4

1 page280×210 ★

980,000

Inside back cover4

1 page280×210 ★

910,000

Facing column
before table ofcontents

4

1 page280×210 ★

980,000

In article

Postcard

Publication fee

Production fee

8 pages ………………………7,200,000 yen

8 pages………………………1,600,000 yen

6 pages………………………5,400,000 yen

6 pages………………………1,200,000 yen

4 pages………………………3,600,000 yen

4 pages……………………… 800,000 yen

BUSINESS CORE: Special advertising project in the center spread(coated paper used)
Publication fee
8 pages……………7,200,000 yen (including production fees) Normal rate: 8,800,000 yen
4 pages ……………3,600,000 yen (including production fees) Normal rate: 4,400,000 yen

4

2 pages

280×420★

1,700,000

4

1 page280×210 ★

900,000

4

1/3 page vertical

250×58350,000

1

1/3 page vertical

250×58260,000

Doublesided, 1
color

Two leaves

150×200

1,350,000

One leaf

150×100

900,000

Credo, ONE & ONLY, interaction, BRIDGE,
Since: Special advertising project
Publication fee
2 pages ………………………1,800,000 yen (including production fees) (see note) Normal
rate: 2,100,000 yen(60,000 yen extra for each additional side in 1 color)★ Marks indicate the cut-off (bleed version) size.
★ 1/3 page vertical ads should be enclosed with ruled lines.
★ The cut-off version is the finished size.

* Since saddle stitching is used, logos, copy, etc. should be laid our at least 10 mm from the center.
* When submitting data, please attach a finished sample and data specifications.
* In the case of an article-based advertisement, production fees of 200,000 yen per page will be charged in addition to the publication fees.

* Amounts for publication and production fees do not include taxes.

* The fee for publishing an article-based advertisement on Toyo Keizai Online is 2,000,000 yen (10,000 PVs guaranteed).

週刊東洋経済媒体資料

31

Weekly Toyo Keizai Rate Table

BUSINESS WAVE & Campus STYLE
Inside Back Cover Special Advertising Project
Publication fee
1 page ………………………900,000 yen (including production fees)

The Vision
Special Advertising Project Featuring an Interview with the Company HeadAdvertising Special Features
We plan various advertising special features that make use of the media
characteristics.

■Publication fees, production fees, etc.:
Fees vary for each project, so please check the individual plans.

Made-to-Order Projects
There are various types of original projects such as article-based advertisements,
interview-based advertisements, and pure advertisements.

Publication fee
2 pages ………………………1,800,000 yen (including production fees)* Amounts for publication and production fees
do not include taxes.

SDGs Special Advertising Project on the SDGs

■ Publication fees, production fees, etc.:
Fees vary for each project, so please check the individual plans.
Also, when publishing an advertisement, we will place a label indicating that
it is an advertisement (“AD”), and other Weekly Toyo Keizai terms andconditions apply.
* We have materials available for each type of project; please inquire.

Publication fee
2 pages …………1,800,000 yen (including production fees) *Normal rate: 2,100,000 yen*A mount s f or public at ion an d product ion f ee s do not includ e t axes .

週刊東洋経済媒体資料

32

List of Advertisement Manuscript Dimensions (mm)mm high × 182 mm wide)
B5 Size (257
Kaisha Shikiho (Japan Company

A4 VariantSize(280 mm high× 210 mmwide)
Weekly Toyo Keizai
Kaisha Shikiho Pro 500

Handbook) wide version
Inside front cover
Inside back coverTwo-page spread in article (2 pages)

Hitotsubashi Business
Review*

Cut-off (bleed version)

Facing inside front
cover

Back Cover

1 page in article
Cut-off (bleed version)

Facing table ofcontents
Front matter
Back matter

A5 Size
Back CoverCut-off(bleed version)

Back CoverWith Frame

Hitotsubashi Business
Review
Back CoverCut-off (bleed version)( 210 mm high × 148 mm wide)
Toshi Data Pack/JAPAN COMPANY HANDBOOK

Inside front cover

Vert.
1/3
w/frame

Inside back coverFacing inside front
cover

Back CoverFacing table ofcontents
Front matter
Back matter*JCH is bound on the left side,
so left and right are reversed.

B6 VariantSize(178 mm high × 128 mm
wide)
Kaisha Shikiho (Japan
Company Handbook)

Back Cover

Inside front
cover
Inside backcover
Facing inside
front coverFacing insideback coverFacing table ofcontents

B6 VariantSize(178 mm high × 126 mm wide)
Kaisha Shikiho (Japan Company
Handbook), unlisted companies
versionBack Cover

Inside front
cover
Inside backcover
Facinginside front
cover
Front
matterYakuin Shikiho (Executive
Officers Handbook)週刊東洋経済媒体資料

33

Notes on Contractual Provisions

Requests Concerning Publication

discounts for multiple adds are based on the number of times ads
1 Fee
are run in one year.

back cover contains statutory text and bar codes at the top and bottom
1 The
and on the binding side.

2 In the case of multi-ads, one page counts as one ad.
3

If the number of times ads are run exceeds or falls short of the originalcontracted number, the discount will be adjusted according to theactual number of times.

in the case of a specific page such as a cover, the page and the
4 Except
location on the page where an ad is placed cannot be specified.

and cancellation of ad placement cannot be accepted
5 Postponement
after the application deadline.

6

Manuscripts that require special plates or the like require payment of
the actual expenses.

Keizai Inc. reserves the freedom to publish any ad for which an
7 Toyoapplication was submitted.
advertiser bears all liability for the content of ads published by
8 The
Toyo Keizai Inc.
the case of an initial transaction, payment is required at least two
9 Inweeksprior to the day of sale of the issue in which the ad will be placed.

10

Advertising rates are subject to change. Please confirm rates at the timeof application.

specifications using special colors cannot be accepted. Please be sure
2 Colorto use a combination of four colors (CMYK: cyan, magenta, yellow, andkey (black)).

manuscript data must be JMPA color compliant full data (J3 Submitted
PDF).
inquire in advance in the case of ads with special formats such as
4 Please
article-type ads.

5

Please lay out ads in the center of the page with logos, copy, etc. at least 10mm from all sides.

6 Cut-off (bleed) versions should be at least the size of one page.
7

The Company retains copyrights to ads produced by the Company; pleaserefrain from using such ads in other media without approval. If you wish to
run an ad in different media, please consult with a sales representative.
The deadlines for ad manuscripts that require color proofing are indicated(however, please not that deadlines are subject to change depending
8 belowon the circumstances).
Covers (inside front, inside back, back)Multi-color printing
Black and white printing
Postcards

21 days before sale date
21 days before sale date
21 days before sale date
21 days before sale date

Please inquire regarding any points that are not clear.

週刊東洋経済媒体資料

34

Requests Concerning Production of Advertisement Pages Revised July 2020

1

JMPA color compliant full data (J-PDF) is recommended for submitted manuscript data. InDesign and Illustrator data can also be
accepted. The resolution of image data should be 350 dpi.

2

For cut-off (bleed) versions, be sure to add an extra 3 mm outside the finished size (inner registration marks) up to the outer registration
marks. Also, lay out manuscripts in the middle of the page with logos, copy, etc. at least 10 mm from all sides.

3

The back cover contains statutory text and bar codes at the top and bottom and on the binding side.

4

Color specifications using special colors cannot be accepted. Please be sure to use a combination of four colors (CMYK: cyan, magenta,
yellow, and key (black)). Ink amounts (TAC values) should be no more than 320%.

5Article-based advertisements, a statement indicating that is it an ad (“AD”) (14.5Q or more, bold gothic font with no spaces between
characters) is required on all pages (if two or more pages, one location for each two-page spread). The advertiser name (in 16Q or more
adjacent to the title or in another easy-to-understand location) and contact information (telephone number, URL, address, etc.) are
required. If produced by the Company, “Production by the Toyo Keizai Planning and Advertising Production Team” will also be
included. Article-based ads provided by the advertiser must also comply with the same requirements. Article-based ads provided by theadvertiser will be checked by Toyo Keizai in advance for compliance at the rough design stage prior to manuscript submission. Designs
that closely resemble the editorial pages of the magazine will not be accepted.

6

The Company retains copyrights to ads produced by the Company; please refrain from using such ads in other media without approval.
If you wish to reprint an ad in different media, please consult with a sales representative.

7

The Company does not allow data revisions by the printing company. If a submitted manuscript is incomplete, please prepare corrected
data for re-submission.

8

The deadlines for ad manuscripts that require color proofing are 21 days before the sale date.

*Please inquire regarding any points that are not clear.

Business Division, Business Promotion Department, Toyo Keizai Inc.

週刊東洋経済媒体資料35

Specifications for Submission of Digital Manuscripts■JMPA Color

https://biz.toyokeizai.net/direct/topics/topics_file_download/?topics_id=2009&ext_no=02&index=0&disp=inline■Black and White

https://biz.toyokeizai.net/direct/topics/topics_file_download/?topics_id=2013&ext_no=02&index=0&disp=inline

週刊東洋経済媒体資料36

Toyo Keizai Inc. Business Promotion Department
Rules for the Publication of Advertisements / Disclaimer / Cancellation Policy
Standards for the Publication of Advertisements

Standards for the publication of advertisements (hereinafter the “Standards”) shall apply to advertisements intended for publication via all Toyo
Keizai Inc. (hereinafter the “Company”) media. All advertisements shall comply with the Standards.
Relationship between the Standards for the Publication of Advertisements and the Rejection of Advertisements
Advertisements that meet the Standards specified by the Company, may be rejected based on the decision made by the Company on a case-by-casebasis. In addition, advertisements that do not meet the Standards may be accepted after evaluation by the Company. (The precedingnotwithstanding, the Company does not publish advertisements that violate laws or regulations.) Publication of advertisements via the Company
media in the past does not preclude rejection of current or future submissions. The Company does not disclose the reasons for rejection.

Rejection of Advertisements and Responsibility of Advertisements
The Company makes the determination to accept or reject publication of individual advertisements in accordance with the Stand ards. However, its
decision does not reduce the responsibility of the advertiser for individual advertisements. Submission of advertisements for publication is deemed
agreement by the advertiser that it shall bear responsibility for its advertisements. The Company does not provide reasons for rejection.
Materials to Be Prepared for Screening for the Publication of Advertisement
Materials include the company name, location and business description or the URL that shows the company profile and financial settlements for the
past three years.
Complaints from third parties, including readers or users, about information posted as advertisements or in the linked websit es shall be handled by
the advertisers on their own responsibility, and the Company shall have no responsibility therefor. Advertisement fees and me nus may change basedon the Company’s convenience. Please confirm fees and other details beforehand. Copyrights and other intellectual property rights related toadvertisements, including tie-up advertisements with articles and pure advertisements created by the Company, shall belong to the Company evenafter being posted.

週刊東洋経済媒体資料37

Screening Standards for the Publication of Advertisements
The Company makes the determination to accept or reject publication of individual advertisements and determinations regarding the content ofadvertisements in accordance with related Japanese laws and regulations regarding advertisements and the advertisement guidelines (latest version)
specified by the Japan Magazine Advertising Association and the Japan Interactive Advertising Association, of which the Compa ny is a member, andother industry-specific regulations, and in consideration of characteristics of the advertisement media and the social impact of the advertisement.
The Company retains the right to accept or reject publication of individual advertisements. In addition, screening standards and the determinationto accept or reject publication of individual advertisements may differ depending on the characteristics of the relevant media, and the Company shallhave no responsibility to provide reasons for rejecting individual advertisements. Advertisements that fall under any of the following or that theCompany determines inappropriate shall be rejected for publication:• Advertisements that violate related Japanese laws or regulations, international treaties, etc.;• Advertisements that violate laws regulating advertisements and representations, including the Act on Securing Quality, Efficacy and Safety of
Products Including Pharmaceuticals and Medical Devices, the Health Promotion Act, the Act against Unjustifiable Premiums and Misleading
Representations, the Act on Specified Commercial Transactions and the Public Offices Election Act;
• Advertisements that may infringe on any individual’s rights by using names, portraits, publications or trademarks without the relevant
individual’s permission;• Advertisements that may infringe on any individual’s rights by using names, portraits, publications or trademarks without the relevant
individual’s permission;• Advertisements in which the advertiser’s name, address and contact information are not clear, and the individual/organization that is responsible
is unknown;• Advertisements whose linked websites’ advertisements or representations may take unfair advantage of readers or users• Advertisements containing misleading or inappropriate representations, including false or extravagant representations that ma y cause incorrectunderstanding by readers or users;• Advertisements that are unscientific or superstitious and may cause anxiety or take unfair advantage of readers or users;• Advertisements that are related to antisocial forces, deceitful business, products and services that are not allowed in Japan , and whose expression
urges readers or users to speculate in financial matters;• Advertisements that may disturb public order, affirm violence and crime, or that contain explicit or indecent sexual images o r expressions that
may be contrary to public order and morality; and• Advertisements that the Company determines inappropriate in consideration of the characteristics of the media, the content of advertisement
and social conditions.

週刊東洋経済媒体資料38

Business Categories and Conditions That Cause Advertisements to Be Rejected• Advertisements that solicit or introduce pyramid schemes, multilevel marketing, network businesses and deposit transactions;• Advertisements regarding the recruitment of franchisees, distributors and human resources that do not contain specified items to be represented;• Advertisements for doctrines of specific religions, joining religious groups, spiritual abilities or unscientific fortune tel ling, and advertisementsfor products emphasizing certain effects such as bringing good luck, economic fortune or recovery from disease;• Advertisements for businesses that fall under the category of sex establishments (store/non-store types) or short-stay hotels used primarily forsexual activities;• Advertisements for online dating services;• Advertisements for gambling or casinos (including online casinos);• Advertisements for synthetic cannabis or unregulated drugs that are collectively called quasi -legal drugs;• Advertisements calling for donations or provisions of money or articles for private purposes;• Advertisements for cryptocurrency transactions or crowdfunding, and advertisements recommending medical practices or surgeries at hospitals
and clinics, and• Other advertisements that the Company determines inappropriate• Note: Advertisements for tobacco products, including electrically heated tobacco product, shall be evaluated in accordance with the standards
specified by the Tobacco Institute of Japan.

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Disclaimer• Submission of an advertisement for publication is deemed acknowledgement that the advertiser agrees to bear all responsibility regarding said
advertisement.
• The advertiser bears all responsibility for the posted advertisement (including information shown in the linked websites), an d the Company shallhave no responsibility therefor.
• At any time following acceptance of an advertisement for publication, the Company reserves the right to reject or cancel publication if the content of
the advertisement violates the Standards specified by the Company.
• In the case that the Company rejects or cancels all or part of an advertisement due to reasons attributable to the advertiser , the Company shall haveno responsibility therefor.
• Screening by the Company or the decision to accept an advertisement for publication shall not be interpreted to mean that the Company has ruledout all possible violations regarding conformity to laws, regulations or the Standards specified by the Company.
• In the case of third-party claims for damages caused by the advertisements against the Company, the relevant advertiser or advertising company shallresolve said claims at their own responsibility and expense. However, the foregoing shall not apply to the cases involving damages caused by reasons
attributable to the Company.
• The Company shall have no responsibility for damages or loses incurred by the advertisers or advertising companies due to dat a loss, unauthorizedaccess to data, and the interruption, delay or discontinuation of Company media caused by electrical outage, natural disasters, or failures intelecommunication lines, computers, servers or carrier networks.
• The Company does not in principle eliminate competitors for the time and period in which each advertisement is published.
• The advertiser and advertising company shall warrant that the contents of the advertisement do not violate any third-party rights, and that all
property rights regarding the contents of the advertisement have been managed thoroughly and appropriately.
• In the case that an advertisement is not published due to reasons attributable to the Company, the Company shall bear general loss or damage only.
The total amount of the compensation shall be limited to the fee for publication of said advertisement regardless of the reason.
• Advertisements in the form of articles are created based on information as of the time of publication; therefore, the Company will not in principle
accept revision to contents after publication.
• The Company asks external screening organizations to examine contents and expressions in relation to the Act on Securing Quality, Efficacy and
Safety of Products Including Pharmaceuticals and Medical Devices, Act against Unjustifiable Premiums and Misleading Representations, etc. In
response to the examination conducted by said external screening organizations, the Company may require changes in the conten ts or expressions of
the advertisements, or may cancel publication.

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Precautions Regarding Expressions Used in Advertisements• Advertisements must undergo pre-screening.
• Advertisements in the form of articles shall be clearly indicated with the designation “AD.” Misleading expressions that may be confused with articles
published by the Company such as advertisements that cannot be clearly distinguished from Company contents, and advertisement s with designs
and contents similar to those of the Company must be avoided. Individual experiences included in advertisements in the form o f articles must be
attributable to actual persons who had said experiences.
• Media names cannot be used in pure advertisements. (Including for the destination of postcards. Use abbreviations or ID numbe rs.)
• Please refrain from using or including links to explicit sexual images or expressions, including genitalia or breasts.
• Please refrain from using or including links to obnoxious, cruel, or grotesque expressions or images that may cause readers or users to feel
uncomfortable.
• The indication of “patented” can only be used in advertisements for products that have received patents. In such cases, the i ndividual patent
numbers should be included. Use of the indication “patent pending” is not allowed in advertisements.

Application for the Publication of Advertisements: Magazine Advertisements
Application for the publication of magazine advertisements shall be submitted in writing or via e -mail by the deadline for individual media with therequired items shown below:(1) Applicant information: Company name / Department / Name of the applicant / Address / Telephone number
Billing information (If different from applicant information): Address / Department / Name of the person in charge / Telephone number(2) Content of the advertisement: Name of the advertiser (when an advertising company is the advertiser) / Name or the brand of the product to be
advertised(3) Content of application: Name of the medium used for advertisement / Date of publication / Name of the advertising space ( menu) / Volume of theadvertisement (number of pages, etc.)(4) The advertisement fees (net amount excluding tax) / Date of application / Billing date / Payment date
Please consult the Company for detailed information on front matter, placing the advertisement on the page facing the article , etc. Due to mattersrelating to the layout of articles and advertisements, the Company may not be able to accommodate your wishes.

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Cancellations: Magazine Advertisements
When cancelling publication after the acceptance of the application, advertisers must pay the cancellation fees described below:

Pure Advertisements
Cancellation on and after the application deadline (four weeks prior to the date of the publication) –Up to eight business days prior to
the date of the publication: 50 percent of the advertisement fees
Cancellation on and after the day of the completion of the proofreading (seven business days before the date of the publicati on): 100
percent of the advertisement fees
Advertisements Designed by the Company
Cancellation on and after the application deadline (seven weeks prior to the date of the publication)–Up to eight business days prior to the dateof the publication: 50 percent of the advertisement fees and other actual costs
Cancellation on and after the day of the completion of the proofreading (seven business days prior to the date of the publica tion): 100 percentof the advertisement fees and other actual costs
In addition to the foregoing, if advertisements designed by the Company are cancelled, the Company asks the advertisers to pa y for the actual
costs of employees dispatched to the applicant’s place of business outside the Tokyo metropolitan area, honorariums for celeb rities, special
photographing and other creation costs

Note: “Business Aspect” in Weekly Toyo Keizai sets cancellations fees after eight weeks prior to the date of publication at 1 00 percent of theadvertisement fees and other actual costs (including the costs of employees dispatched to the applicant’s place of business outside the Tokyo
metropolitan area, honorariums for celebrities, special photographing and other creation costs).
[Postponement] After confirming the tentative period of advertisement, the fees shall not be revised.

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＜ Expressions or Images Used in Internet Advertisements ＞
Advertisements that fall under any of the following may be rejected, or may require revision before publication is allowed:• Advertisements that may mislead users by evoking smartphone or PC windows, icons, cursors or buttons; and• Advertisements that include new operation concepts that do not match general methods. These include clicking, tapping and mouse-over operations(e.g., mouse-over or mouse-out operations that allow users to jump to a different website, or to start a pop-up window).
• Sirens, horns, shouts or irritating sounds are not allowed. Advertisements that contain sound are required to have “mute” as the default setting. In
addition, advertisements including sound require a button that allows users to turn sound on/off and adjust volume.
• Advertisements that contain animations (gifs, etc.) that change rapidly, primary colors, fluorescent colors or flashing colors with higher luminancemay require revision. Advertisements that are on an endless loop or are longer that 15 seconds in length are not allowed.
• Note: Expressions and images that the Company determines to be inappropriate may require revision.

Submission of Advertisements
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Submit advertisements in writing or via e-mail by the deadline for publication.
The deadline for advertisements differs depending on the media. Please confirm deadlines with the sales department at the Com pany.
The Company shall not accept postponement or cancellation of submitted advertisements on or after the relevant deadline.
Advertisements are pre-screened by the Company. After screening, they may be rejected or require revision.
Advertisers shall have complete responsibility for the contents of the advertisements posted (including the information provided in linked websites),
and the Company shall have no responsibility therefor.
In the case that the Company rejects or cancels all or part of an advertisement due to reasons attributable to the advertiser , the Company shall haveno responsibility therefor.。
Screening by the Company or the decision to accept an advertisement for publication shall not be interpreted to mean that the Company has ruledout all possible violations regarding conformity to laws, regulations or the Standards specified by the Company.
Rules for the Application for Advertisement, Rules for the Publication of Advertisements, Rules for the Advertisement Materia ls(https://biz.toyokeizai.net/files/user/pdf/ad/Toyokeizaionline_Nyukoukitei_202002.pdf [Japanese]), advertisement fees and submission
specifications may change. When applying for advertisements, please contact the sales department at the Company to confirm the details.
When submitting advertisements for publication, advertisers shall be deemed to have agreed to follow the Rules for the Applic ation for
Advertisement, Rules for the Publication of Advertisements and Rules for the Advertisement Materials.
When the Company sends the advertiser approval for the submission of the advertisement for publication, the contract for the publication ofadvertisements shall be entered into between the advertiser and the Company.

週刊東洋経済媒体資料43Cancellations: Internet Advertisements
When cancelling publication after the acceptance of the application, advertisers must pay the cancellation fees described below:

Pure Advertisements
Cancellation on and after the submission deadline: 100 percent of the advertisement fees
Advertisements Designed by the Company
Cancellation up to 11 business days prior to the starting date of posting: 50 percent of the advertisement fees and other actual costs
Cancellation on and after 10 business days prior to the starting date of posting: 100 percent of the advertisement fees and o ther actual costs
In addition to the foregoing, if advertisements designed by the Company are cancelled, the Company asks the advertisers to pa y for the actual
costs of employees dispatched to the applicant’s place of business outside the Tokyo metropolitan area, honorariums for celeb rities, special
photographing and other creation costs.

[Postponement] After confirming the tentative period of advertisement, the fees shall not be revised.

Cancellations: Seminars
In the case of cancellation after the acceptance of the application or the signing of the contract, payment of the full spons orship amount will be required.

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Toyo Keizai Inc. Corporate History
1895

Chuji Machida launches Toyo Keizai Shimpo (published every 10 days) (76 pages total; price 7 sen [0.07 yen])

2003

Toyo Keizai On-line Website begins service

1918

Kansai Branch established2004

Sustainability Reporting Award established1919

Toyo Keizai Shimpo begins weekly publication

2005

Company celebrates its 110th anniversary

1924

Tanzan Ishibashi (1884-1973, later 55th Prime Minister of Japan) becomes Managing Editor

2008

Diversity Management Award established

1926

Toyo Keizai Shimpo renamed Weekly Toyo Keizai Shimpo

2009

Kaisha Shikiho iPhone/iPod touch app released

1934

English monthly magazine The Oriental Economist founded

2010

Digital Content Library begins selling

1936

Kaisha Shikiho founded2012

Toyo Keizai Online Website re-launched

1937

Nagoya Branch established

2015

Company celebrates its 120th anniversary

1961

Weekly Toyo Keizai Shimpo renamed Weekly Toyo Keizai

2020

Company celebrates its 125th anniversary

1974

English Shikiho JAPAN COMPANY HANDBOOK founded

1980

Ishibashi Tanzan Award established1981

Full-fledged database business launched

1984

Takahashi Kamekichi Memorial Award established1990

Toyo Keizai Award established

1991

Weekly Toyo Keizai publishes its 5,000th issue

1995

Company celebrates its 100th anniversary

1998

Green Reporting Award established1999

Weekly Toyo Keizai redesigned to an A4-size format

For further information:

Toyo Keizai Inc.
https://biz.toyokeizai.net/■Headquarters:
1̵21 Nihonbashi Hongokucho, Chuo-ku, Tokyo 1038345, Japan
E-mail: ad-ask@toyokeizai.co.jp

Media Account Department
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