Generation Privacy:

Young Consumers
Leading the Way
C I S CO 2 0 2 3 C O N S U M E R P R I VA CY S U R V E YTable of Contents
Introduction .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 3Key highlights .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 4

Results  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 51. “Privacy Actives” and the role of the younger generations .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 52. Impact and awareness of privacy laws .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 7			

A. Governments’ role .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 7		

B. Awareness of privacy laws .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 8

		

C. Data localization .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 10

3. Artificial Intelligence and automated decision-making using personal data .  .  .  . 12
4. Generative AI .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 13

Conclusion and Recommendations for Organizations .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 16

Appendix .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 18

Introduction
During the past five years, consumers – especially younger consumers, roughly those in their
20s and 30s – have become more aware of privacy laws governing the use of their personal
information. Today, they are playing a greater role in ensuring their information remains safe.
Under many privacy laws, consumers have the right to ask about the data organizations
collect about them, and many are doing so. They are not only inquiring about their data but
are also switching providers over privacy practices. If organizations are not transparent about
how they use customers’ personal data or how they make data-driven decisions, consumers
more willingly take action to protect their data and themselves.
This report, Cisco’s fifth annual review of consumer privacy, explores current privacy trends,
challenges, and opportunities for consumers. It draws upon data gathered in June 2023 froma double-blind survey where the respondents did not know who was conducting the study
and individual respondents were similarly unknown to the researchers. Respondents included
2,600 adults (18 years and older) in 12 countries (5 Europe, 4 Asia, and 3 Americas).1
Participants were asked about their attitudes and activities regarding companies’ use of
personal data, and awareness and reaction to privacy legislation, artificial intelligence (AI),and data localization requirements. The findings from this research demonstrate the growing
importance of consumer privacy and highlight what this means for the businesses andgovernments that serve them.
1

Australia, Brazil, China, France, Germany, India, Italy, Japan, Mexico, Spain, United Kingdom, and United States“As governments pass laws and companies
seek to build trust, consumers must also
take action and use technology responsibly
to protect their own privacy.”
Harvey Jang, Cisco Vice President, Deputy General Counsel,
and Chief Privacy Officer

Cisco 2023 Consumer Privacy Survey | 3

Key highlights
1.
2.
3.
4.
5.

More consumers are taking action to protect their privacy,
particularly younger generations.
Consumers want their governments to take the lead roleon privacy, and privacy laws continue to be viewed very
positively around the world.
Consumers are split on the value of data localization
requirements, with many indicating that local data storage
may not be worth the added costs.
Consumers are very concerned about the use of
their personal information in AI, and organizations
must take additional steps to earn and build theirconfidence and trust.
Regular users of Generative AI are generally aware of therisks these applications pose, but only about half of them
are taking action; the other half seem to have accepted
the risk.

Cisco 2023 Consumer Privacy Survey | 4

1. “Privacy Actives” and the roleof the younger generations
During the past five years, we have been tracking a segment of consumers called “Privacy
Actives.” This segment consists of people who say they care about privacy, are willing to
act to protect it, and most importantly, have already taken action by switching companies orproviders over their data policies or data-sharing practices. Among this year’s respondents,
we found that 33% qualified as Privacy Actives, up from 32% in last year’s survey, and 29%
three years ago. See Figure 1.

Figure 1. The “Privacy Actives” Segment
87%

81%

46%

33%
Privacy Actives

I careAnd I’m willing to act

And I’ve acted

I care about data privacy

I am willing to spend timeand money to protect data

I have switchedcompanies or providers
over their data policies ordata sharing practices

I care aboutprotecting others

This is a buying factor for me

I want more control

I expect to pay more

Note: The 81% and 46% are based on the relevant subset, not necessarily the overall respondent pool.
Source: Cisco 2023 Consumer Privacy Survey

Interestingly, survey results indicate that younger consumers are the most willing to takeaction when it is necessary to protect their privacy. Forty-two percent of consumers
aged 18-34 are Privacy Actives and that percentage steadily decreases with age. Among
consumers who are 75 years and older, only 15% are Privacy Actives. See Figure 2.

Figure 2. Privacy Actives, by Age
50%

40%

Average = 33%
30%

20%

42%

42%

38%
30%

10%

0%

18-24

25-34

35-44

45-54

25%

55-64

21%

65-74

15%
75+

Age
Source: Cisco 2023 Consumer Privacy Survey

Cisco 2023 Consumer Privacy Survey | 5

There are several actions consumers can take to try to understand and possibly correct thedata that organizations have about them. Under many privacy laws, consumers have Data
Subject Access Rights (DSAR), enabling them to inquire about their data and, in some cases,
to request that their data be changed or deleted. Among survey respondents, 28% indicatedthey exercised their rights to inquire about data, up from 24% last year. Amongst those
exercising DSAR, younger consumers are more active with 42% of consumers aged 18-24
doing so, compared with just 6% for consumers 75 years and older. See Figure 3.

Figure 3. Consumers Exercising Data Subject Access
Rights (DSAR)
Percent exercising DSAR (2022-2023)

Percent exercising DSAR, by age (2023)

30%

45%

25%
35%
20%
15%
10%

24%

28%

25%

42%

40%

35%

15%

23%

5%
0%

0%

2022

2023

18-24

25-34

35-44

45-54

15%

13%

55-64

65-74

6%
75+

Age

Source: Cisco 2023 Consumer Privacy Survey

When it comes to requesting data changes or deletions, the percentage of consumers
making these requests rose to 19%, up from 14% last year. Again, this is highly correlatedwith age, with 32% of consumers aged 18-24 making data changes or deletion requests
compared to only 4% of the oldest consumers. See Figure 4.

Figure 4. Consumers Making Data Changes or Deletion Requests
Percent requesting data changes ordeletion (2022-2023)

Percent requesting data changes ordeletion, by age (2023)

25%

35%

20%

30%

15%
25%

19%

10%

14%

28%
24%

15%

5%
0%

32%

15%

2022

2023

0%

18-24

25-34

35-44

45-54

8%

8%

55-64

65-74

4%
75+

Age
Source: Cisco 2023 Consumer Privacy Survey

Cisco 2023 Consumer Privacy Survey | 6

2. Impact and awareness of privacy laws
A. Governments’ role
While governments, organizations, and individuals all have roles to play in protecting personaldata, survey respondents were asked which should have the primary role. Half (50%) said
national or local government should be primary, 21% said organizations, including privatecompanies, and 19% said the individuals themselves should be primarily responsible forprotecting their own data. See Figure 5.

Figure 5. Consumers’ Views on Privacy Leadership

Who should play theleading role on Privacy?

10%

Associations

35%

National
Government

19%

Individuals

21%

Organizations

15%

Local
Government

Source: Cisco 2023 Consumer Privacy Survey

Many consumers don’t trust private companies to be responsible for protecting personal
data on their own. However, consumers also feel they have limited power to safeguard theirpersonal data. Thus, they look to the government to set the standard of care and enforce
privacy protections. Perhaps for this reason, consumers continue to look at their country’s
privacy laws very favorably.
In this year’s survey, we tested reactions to the General Data Protection Regulation (GDPR)
among European Union (EU) respondents, as well as specific privacy laws in other countries,
including Australia’s Privacy Act 1988, Personal Information Protection Law in China, Lei Geralde Proteção de Dados Pessoais in Brazil, Japan’s Personal Information Protection Act, andthe draft Personal Data Protection Bill in India.

Cisco 2023 Consumer Privacy Survey | 7

Among respondents in these countries who were aware of their country’s laws, 66% felt thelaws have had a positive impact, up from 61% last year and 53% three years ago. Only 4% felt
they have had a negative impact. All of the individual countries had strong positive responses,
with China (89% positive, 1% negative) and India (86% positive, 1% negative) the most strongly
in favor. Remarkably, no country had more than 9% of respondents believing that their laws
have had a negative reaction. See Figure 6.

Figure 6. Impact of Country’s Privacy Laws
UK

50%
8%
65%
6%
FranceGermany

59%
9%

60%
4%

56%
5%
Italy

86%
1%

Spain

66%
4%

89%
1%

52%
7%

China

Japan

India

Average

Positive impact

72%
1%

Negative impact

Brazil60%
4%Australia

Source: Cisco 2023 Consumer Privacy Survey

B. Awareness of privacy laws
Public awareness of privacy laws continues to be relatively low but has increased in the past
year. Overall, 46% of respondents were aware of their country’s privacy law, up from 43% lastyear, with the highest awareness percentages in India (67%), the UK (63%), and Italy (55%).
One reason for India’s high awareness may be that their privacy law has been frequently in thenews and was passed by Parliament in August 2023. See Figure 7.

Figure 7. Awareness of Country’s Privacy Law
India

67%
63%

UK

Italy
China
Spain
FranceBrazilGermanyJapan
Australia

55%
52%
47%
43%
42%
35%
31%
26%

Average
0%

46%
10%

20%

30%

40%

50%

60%

70%

80%

Source: Cisco 2023 Consumer Privacy Survey

Cisco 2023 Consumer Privacy Survey | 8

Awareness of the law seems to be an important factor when it comes to consumer
confidence. Those that are aware of the law are more likely to feel they can adequately
protect their data. In this year’s survey, only 40% of respondents who were not aware of
their country’s law felt they could adequately protect their data. However, among those who
were aware of these laws, 74% of respondents felt they could adequately protect their data.
Governments have a responsibility not only to enact privacy laws, but also to build confidence
that they are governing for their constituents’ best interests. It is also important that they help
ensure citizens are aware of the law and educated about their rights under the law.
See Figure 8.

Figure 8. Consumers’ Awareness of Privacy Law and
Their Ability to Protect Data
Among consumers not awareof country’s privacy law

60%

Among consumers awareof country’s privacy law

26%

Feel theycannot protect
personal data

Feel theycannot protect
personal data

40%

Feel they
can protect
personal data

74%

Feel they
can protect
personal data

Source: Cisco 2023 Consumer Privacy Survey

As described above, younger consumers are taking a more active role in protecting theirprivacy. They are also more aware of the privacy laws, and this translates into higher
confidence when it comes to protecting their own data. Overall, 57% of consumers feel they
can protect their data, with higher percentages for the younger generations. Sixty-eightpercent of consumers aged 18-24 feel they can protect their data, and it gradually declines toonly 47% of consumers over age 65 saying so. See Figure 9.

Cisco 2023 Consumer Privacy Survey | 9

Figure 9. Percentage Indicating They Can Adequately
Protect Their Data, by Age
80%

Average = 57%

60%

40%

68%

64%

63%

53%

51%

47%

47%

45-54

55-64

65-74

75+

20%

0%

18-24

25-34

35-44

Age
Source: Cisco 2023 Consumer Privacy Survey

C. Data localization
As governments and organizations continue to demand protections on data transferred outsideof their national borders, more are putting in place data localization requirements to force data
to be physically stored in the country where it was collected or other approved locations. Most
consumers have heard about these requirements, and 76% of respondents indicated initiallythat they thought data localization might be a good idea to help ensure their own country’s
laws and standard of care are applied to personal data.
However, when respondents were asked the same question and told localization would makethe products and services they buy more expensive, they were far less supportive, with only
44% in favor of localization. Of course, data localization does add cost. The Cisco 2023 Data
Privacy Benchmark Study reported that 89% of surveyed organizations were experiencing
significant additional operational costs due to data localization requirements. See Figure 10.

Cisco 2023 Consumer Privacy Survey | 10

Figure 10. Data Localization
Initial support fordata localization

Support for data localization,
if it adds to cost

13%

22%

UnsureUnsure76%

44%

In favor

11%

In favor

Against34%
AgainstNote: 89% of organizations in Cisco 2023 Privacy Benchmark Study
said data localization adds significant cost to their operation.
Source: Cisco 2023 Consumer Privacy Survey

The cost of data localization may be more than merely a financial burden. When keeping data
local to their country, organizations may be forced to select less sophisticated or capable,
in-country providers and partners who are unable to rapidly deploy new features,functionality, or security updates to disparate, local instances of applications, and may be
resource constrained to deliver redundant services and capabilities in multiple geographies.
There are significant differences across geographies and overall the results are mixed. In
Europe, three countries – Germany, Italy, and the UK – had more respondents in favor, andtwo countries – France and Spain – had more respondents against. In the Americas, the US
had more respondents in favor, but the two other countries surveyed – Brazil and Mexico –had more respondents against. Respondents from the four Asian countries were positive on
localization, including respondents from India who were 73% in favor and 15% against. See
Figure 11.

Figure 11. Reaction to Data Localization, by Country
EuropeAmericasAsia/Pacific

100%
90%
80%
70%

30%
41%

60%
50%
40%

27%
22%

29%

29%
38%

44%

45%

49%

35%

15%

38%

43%

40%

0%

FranceGermany

Italy

42%

38%

37%

Spain

UK

10%

Source: Cisco 2023 Consumer Privacy Survey

29%

Brazil37%

Mexico

31%

15%
32%

15%

18%

30%
20%

15%
29%

34%

13%
26%

22%

31%

22%

73%
46%

US

41%

57%

Australia

China

44%
38%

India

In favor

Japan

UnsureOverall

AgainstCisco 2023 Consumer Privacy Survey | 11

3. Artificial Intelligence and automateddecision-making using personal data
Artificial Intelligence has the potential to use customer data in ways that create more efficientand personalized experiences for consumers. Forty-eight percent of survey respondents
agree (23% disagree) that AI can be useful in improving their lives – from shopping tostreaming services to healthcare and beyond. And a majority of respondents (54% agree,
29% disagree) said they are willing to share their anonymized personal data to help improve
AI products and decision-making. They believe that the potential benefits outweigh the risk,
assuming proper anonymization and de-identification techniques are employed. Some AI
uses personal data for automated decision-making, and most consumers (77%) believe thatorganizations must be careful and act responsibly in this area.
Consumers are quite concerned about how organizations train, implement, and use AI. Sixtytwo percent of consumers in our survey expressed concern about how organizations areusing their personal data for AI today, with 60% saying that they have already lost some trust
in organizations because of their AI use. See Figure 12.

Figure 12. Consumers Support AI Use, but Are Also Concerned
Support for AI use

Concerns about current AI use

48%

Believe AI can be useful inimproving our lives

62%

Concerned about thebusiness use of AI today

54%

Willing to share anonymized
personal data to improve
AI products

60%

Use of AI by organizations
has already eroded trustin them

Source: Cisco 2023 Consumer Privacy Survey“Transparency is key to trust. Consumers wantclarity about how companies are integrating AI
into their products and services.”
Dev Stahlkopf, Cisco Executive Vice President, Chief Legal Officer

Cisco 2023 Consumer Privacy Survey | 12

Fortunately, there are steps organizations can take to reduce the potential negative impact
their AI may have on customer trust. Seventy-two percent of respondents indicated thathaving products and solutions audited for bias would make them “somewhat” or “much more”
comfortable with AI. Other steps, such as being more transparent and explaining how the AI
works, ensuring human involvement, and instituting an AI ethics management program would
make 75%+ of respondents more comfortable with the AI. These results can help guideorganizations to make the investments necessary to maintain trust with their customers whenit comes to AI. See Figure 13.

Figure 13. Steps Organizations Can Take to Build Trust in AI
Percentage of consumers saying they would be more comfortable with AI if organizations
took this specific action
Applications audited for bias

27%

Explained how the AI application
worked in making its decisions

30%

45%

Ensured a human was involved in
the decision-making process

31%

47%

78%

Instituted an AI ethics
management program

32%

46%

78%

0%

10%

72%

45%

20%

Much more comfortable

30%

40%

50%

75%

60%

70%

80%

90%

Somewhat more comfortable

Source: Cisco 2023 Consumer Privacy Survey

4. Generative AI
Generative AI (Gen AI) applications, such as ChatGPT and DALL-E, have the power to use AI
and machine learning to create new content based on user prompts, including text, music,
images, 3D rendering, video, and code. Many consumers learned about Gen AI over the pastfew months, and their survey responses regarding Gen AI provide an early snapshot of its use
and some of the potential risks and challenges.
As of June 2023, when our survey was conducted, Gen AI was still relatively new to mostpeople. Over half (52%) of survey respondents said they were not aware of it, 36% said they
were aware of Gen AI but were not regular users, and only 12% indicated they were regularusers. We will focus on these regular users to better understand their practices and behaviors
with Gen AI.
Sixty-three percent of these regular users said they were realizing significant value from Gen
AI, with only 4% saying they were getting no value from it. In terms of the type of data they
are entering, 39% said they have submitted work information, over 30% have entered names,
addresses, or health information, and 25% to 30% of users have provided financial, religion/
ethnicity, account or personal identification information. These categories of data could include
personal or confidential information that could be problematic if the Gen AI applications wereto share the data publicly or with competitors. See Figure 14.

Cisco 2023 Consumer Privacy Survey | 13

Figure 14. Type of Information Entered in Gen AI Applications
39%

Work Information

37%

Names

33%

Address

32%

Health Information/Concerns

28%

Financial Information

27%

Religion/Ethnicity

25%

Account or ID Numbers
0%

10%

20%

30%

40%

50%

Source: Cisco 2023 Consumer Privacy Survey

Fortunately, most regular Gen AI users seem to be aware of the risks of this new technology.
Eighty-eight percent said they would be “Somewhat Concerned” or “Very Concerned” if theirdata were to be shared. Eighty-six percent were concerned the information that they get fromGen AI could be wrong, and an equal percentage thought Gen AI could be detrimental forhumanity or the world. Seventy-five percent were concerned they could lose their jobs or be
replaced by Gen AI. See Figure 15.

Figure 15. User Concerns about Risks with Gen AI
The information could beshared with others

48%

88%

40%

The information it
delivers is wrong

35%

51%

86%

Detrimental for humanity
and the world

37%

49%

86%

The technology could
replace you/lose your job

39%
0%

10%

20%

Somewhat concerned

36%
30%

40%

50%

75%

60%

70%

80%

90%

100%

Very concerned

Source: Cisco 2023 Consumer Privacy Survey

There are a variety of ways one can minimize the risks of Gen AI, and many of the regular Gen
AI users in our survey indicated they were taking action. Fifty-eight percent said they werechecking the facts they received from Gen AI, and 51% said they were checking other sourcesof information. Half (50%) said they were refraining from entering personal or confidential
information into Gen AI applications, but it is notable and worrisome that perhaps the other
50% are indeed entering personal or confidential information. See Figure 16.

Cisco 2023 Consumer Privacy Survey | 14

Figure 16. User Steps to Reduce Risks with Gen AI
Check the facts thatyou receive from it

58%

Check other sources

51%

Don’t enter personal or
confidential information

50%

Advise others to becareful when using it

43%
0%

10%

20%

30%

40%

50%

60%

70%

Source: Cisco 2023 Consumer Privacy Survey

As Gen AI is relatively new to most consumers, it will be helpful to track user behavior overtime, especially on these dimensions. Are users aware of the risks of Gen AI? Are they taking
actions to minimize the risks? In this year’s survey, 82% were generally aware of and concerned
about the risks and 53% of respondents indicated they were taking action to minimize the risks.
Multiplied together, it means 44% of the regular Gen AI users can be considered “Concernedand Acting” users. We will see how this metric evolves in future research. See Figure 17.

Figure 17: “Concerned and Acting” Gen AI Users
Concerned aboutrisks of Gen AI

Acting toreduce risks

Concerned andacting to reduce risks

82%

53%

44%

Data could be wrong

Check “facts” generated

Data could be shared or
made publicly available

Check other sources

Risks to humanity

Don’t enter personal or
confidential information

Source: Cisco 2023 Consumer Privacy Survey

Cisco 2023 Consumer Privacy Survey | 15

Conclusion
Recommendations for organizations
Privacy attitudes and behaviors have evolved significantly over the past five years.
Governments have passed many laws protecting privacy, organizations have establishedprocesses to try to earn and maintain trust with their customers over data use, andconsumers are taking greater action and responsibility – where they can – to protect
their personal data. The findings in this research point to specific recommendations fororganizations to help improve data privacy and build consumer confidence:

Educate individuals about privacy and their rights.
There is a strong correlation between consumer awareness of privacy laws and theirconfidence that their data is protected. It is important that everyone understands theprotections available to them and takes the necessary actions to protect their personal
data. Broaden your customers’ awareness and inform them of their rights to help
improve their privacy and confidence.

Adopt measures for responsible data use, especially as it applies to AI.
Organizations can build and maintain consumer confidence by adopting a governanceframework centered on respecting privacy, providing greater transparency on personal
data use in AI, and implementing procedures to help eliminate bias and increase fairness
and accountability.

Consider the costs, impact, and alternatives to data localization.
Data localization is not as attractive to consumers given the added costs, and it is still
unclear if these regulations contribute to greater safety and protection of privacy, or ifthey serve other purposes, such as data sovereignty, national security, public interest,
preventing foreign interference or access, or economic protectionism.

Enact appropriate controls on the use of Gen AI.
Despite their awareness of the risks, many regular Gen AI users are entering work or
personal data that could be problematic if it were to be shared. Controls and oversightare needed to protect privacy and confidentiality.

Cisco 2023 Consumer Privacy Survey | 16

Learn more about consumer sentiment and trends regarding privacy on the Consumer
Privacy Survey page and our annual review of key privacy issues and their impact on
business on the Data Privacy Benchmark Study page. In future research, we will continue
to explore how shifting consumer sentiment, evolving technology, and data regulations will
impact privacy for organizations and consumers over time.
Additionally, Cisco publishes Privacy Data Sheets and Privacy Data Maps for its major
products and services, enabling anyone interested to understand what data is used, who hasaccess to it, and how long it is retained. This research and other privacy and security related
content are available on the Cisco Trust Center.
For additional information about Cisco’s privacy research, contact Robert Waitman, Cisco
Privacy Director, at rwaitman@cisco.com.
In our new approach to thought leadership, Cisco Security is publishing a series of researchbased, data-driven studies. We’ve expanded the number of titles to include different reports
for security professionals with different interests. Calling on the depth and breadth ofexpertise from threat researchers and innovators in the security industry, the reports in eachyear’s series include the Data Privacy Benchmark Study, the Security Outcomes Report, theThreat Report, and Prioritization to Prediction, with others published throughout the year.
For more information and to access all the reports, visit: www.cisco.com/go/securityreports.

Cisco 2023 Consumer Privacy Survey | 17

Appendix
Demographics of Survey Respondents, by Age
20%

15%

10%

5%

0%

19%

19%

13%

18%

15%
10%

18-24

25-34

35-44

45-54

55-64

65-74

6%
75+

Age
Source: Cisco 2023 Consumer Privacy Survey

Demographics of Survey Respondents, by Geography
8%
8%
8%
8%
8%
8%
8%
8%
8%
8%

Australia
BrazilChina
FranceGermany
India
Italy
Japan
Spain
United Kingdom

15%

United States
0%

5%

10%

15%

20%

Source: Cisco 2023 Consumer Privacy Survey

Cisco 2023 Consumer Privacy Survey | 18

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