Group companies

Pure Holding Company

GENDA Inc.

Entertainment platforms
Amusement

100%

Entertainment content

Karaoke100%

F&B

78.59%

Characters merchandise

100%

100%

Content and promotion

100%

78.05%

GENDA GiGOEntertainment Inc.

GENDA Games Inc.

Shin Corporation Inc.

Japan Popcorn Co.

Fukuya Holdings Inc.

Ares Company
LimitedGAGA Corporation

Operation of amusement
arcadesRental of amusement
machines, operation ofonline crane games

Operation of Karaoke
arcades etc.

Specialist manufacturerof gourmet popcorn

Prize planning and manufacturing,Operation of Character lottery,
Operation of Ecommerce

Prize planning andmanufacturing company

Film production,
distribution, and purchasingCopyright management
Video software production
and sales

100%

GiGO Taiwan Inc.

91.75％

66%

Fukuya Inc.
100%

Operation of amusement
arcades
100%100%

Kiddleton, Inc.
ENTERRIUM LLC
Operation of amusement
arcades in the United States

Five Colors Inc.
Rental of amusement
machines and wholesale ofamusement-related prizes
in China

LEMONADE
by Lemonica Co.

100%

Operation of specialty
lemonade stands

Prize planning and manufacturing,Operation of Character lottery, Operationof Ecommerce/ Electric Commerce

100%

FUKUYA HONG KONG LIMITEDFUKUYA USA INC.
FUKUYA TAIWAN LIMITED

DynamoAmusement, Inc.

Prize planning and manufacturing overseas

Planning and developmentof VR attractions, etc.

100%

Tokyo Character
Makers Co.,Ltd.

100%

PLABI Inc.
Operation of amusement
arcadesPlanning, development, anddesign sales of characters, as wellas management of rights andinvestment in movies, anime, etc.

100%

Sandai Ltd.
Operation of amusement
arcades(as of May 1, 2024)

GENDA GiGO Entertainment Inc.
17 th ﬂoor, Tokyo Shiodome Building, 1-9-1 Higashi-Shimbashi, Minato-ku, Tokyo, 105-7317, TEL: +81 3-6460-8581, URL: https://www.gendagigo.jp

CORPORATE PROFILE

Brand Story

Get into
the GamingOasis!

Corporate Philosophy

MissionMaking life more fun for people around the world
VisionA Fun Spots creation company
We continuously provide the most fun time and space in the world

Value

Experience pure, passionate fun!

Welcome to a place where you can escape reality.
A place where you can immerse yourself in the most enjoyable
experiences that stimulate all your senses.
Day or night. With friends or by yourself. This is your destination totruly let go, be free and make dreams come true.

GENDA GiGO Entertainment is a company
that creates and provides Fun Spots,which oﬀer the most fun time and space in the world.
We use the term Fun Spots (tanoshi-ba in Japanese) to refer to places ﬁlled with experiencesthat make people say, “That was so fun. I want to come again.”Feel the adrenaline boost. Let your imagination run wild.
Laugh with all your heart. See the world with new eyes.

We create and provide Fun Spots through a wide variety of entertainment
centered on our amusement business, including the operation of indoor playgrounds
and online crane games, as well as product development.

Get into the gaming oasis.

In an age when people don’t have to leave home much,each of us at GENDA GiGO Entertainment works with sincerity andpassion to create value that makes people glad they visited our facilities.
We want to spread excitement and smiles to you and everyone else.
GENDA GiGO Entertainment will continue to create and provide the Fun Spots of tomorrowin order to realize our mission of “Making life more fun for people around the world.”

01

02

istory

We aim for further growth by leveraging our accumulated
expertise to make life more fun for people around the world.

2022.12020.12

2016.32012.10
SEGA’s Amusement
Center Division merged
into SEGA Be Re-inc co.
Merger of SEGA Amusementltd., and company nameCo., Ltd. into SEGA Corporation changed to SEGAEntertainment, Inc.

2005.4

Absorption-type company split andtransfer to Be Re-inc co. ltd. ofplanning and operation of dining
and entertainment facilities,
planning of restaurant facilities, andsales of darts accessories, etc.

GENDA Inc acquired
85.1% of shares ofSEGA Entertainment Inc.
from SEGA Corporation.
Company name changed
to GENDA SEGAEntertainment Inc.

2022.5Merger with
TAKARAJIMA Co.,Ltd.

2023.5Business transfer with
SUGAI DINOS, Inc.
Execution of absorpG
tion-type company
split agreement.

Over 200 GiGO
locations opened inJapan and overseas

2024.5

Changed company name ofthe overseas subsidiary to
GiGO Taiwan Inc.

Over 300 GiGO
locations opened inJapan and overseas

2024.10

GENDA Inc shareholding
ratio became 100%.
Company name changed to
GENDA GiGO EntertainmentInc. Decision to change thename of all locations to GiGO

Acquired 100% of the issued
shares of SANDAI Ltd.
Acquired all shares ofKiddleton,Inc.

2023.102015.4

Acquired ﬁxed
assets from Amuzy
Rebranded Sapporo
MAXIM HERO toGiGO

2022.12SEGA Entertainment, Inc. became asubsidiary of SEGA Holdings Co., Ltd.
as a result of group reorganizationvi

Acquired 82.45% of theissued shares of PLABI Inc.

2018.5

Establishment of SEGA Be
Re-inc co. ltd.
Transfer of operation ofdarts bars (“Bee,”“BeeRUSH,” “KABURA”)

Head oﬃce moved from
Higashi-Shinagawa,Shinagawa-ku to Omori,Ota-kuStart of operation of
three amusement
arcades in Taiwan

2017.10The industry’s ﬁrst Ponta
point service launched atamusement arcades2016.2Start of service of online
crane games (now GiGOONLINE CRANE)

Start of introductionof payments via
transportatione-money

Topics 1

Topics 2

In January 2023, our overseas subsidiary GSE Taiwan Inc.

In September 2023, we opened GiGO Sohonten, the ﬂagship location
for GiGO around the world extending over four ﬂoors (one basement
ﬂoor and three ﬂoors above ground) and an area of 947 tsubo (about3,130 ㎡). With the concept of “a stage where anyone can become
the main character,” this is an entertainment facility where anyone
can enjoy their time as if they were the main character, andintroduces the fun of game arcades from Japan to the rest of theworld.

GiGO’s ﬁrst overseas location was created in Taiwan.

Opening of GiGO Ikebukuro
Building 1, the ﬁrst location underthe new brand

2023.1First overseas GiGO location
Opened GiGO LaLaport
Taichung

2023.9Opened the GiGO Sohonten
ﬂagship location on Sunshine
60 Street in Ikebukuro

Closing of SEGA
Ikebukuro GiGO

Opening of the GiGO Sohonten
ﬂagship location

southbuilding of Mitsui Shopping Park LaLaport TAICHUNG.

2022.3Business succession of amusement
center operation business from YK
corporation Co.,Ltd2021.9First overseas GiGO location
Opening of GiGO LaLaport Taichungopened GiGO LaLaport Taichung on the third ﬂoor of the2023.12

Head oﬃce moved fromOmori, Ota-ku to Higashi
Shimbashi, Minato-ku

2021.122018.52013.32023.10

Launched GiGO App,the oﬃcial app for
GiGO Group locations

2004.4032022.102023.11

Topics 4

Topics 3

M&A of YK Corporation
PLABI Inc. / SANDAI Ltd.

The GiGO Group acquired
Kiddleton, Inc.

The GiGO Group acquired YK Corporation in November 2023,

In May 2024, we acquired all shares of Kiddleton, Inc. also aand PLABI Inc. in October 2024. Also, in May of the same year,

group company. We will establish an Overseas Businessthe amusement arcades operated by SANDAI Ltd. joined theDivision within the company and take this opportunity toGiGO Group. By mutually sharing the know-how that theexpand the “GiGO” brand in the U.S.

companies have cultivated, we will provide amusement arcadesthat are more fun than ever before to more areas.

04

Indoor playground businessusiness

Cafe food businessOur businesses at a glance

We are developing a variety of businesses that can be enjoyed by everyone from children
to adults in order to make people smile through entertainment outside the home.

Amusement center business

Merch sales business for female fansof singers, actors, etc.

Online business

Products business

Amusement center business
SEPURISH

GiGO Group (GiGO / TAKARAJIMA / PLABI / SMILE STATION etc.)

We believe that the value of new game arcades is to satisfy people’s desire for places outside their homes as well as continuous evolution. We oﬀer a wide variety of gamemachines that can be enjoyed by customers of all ages, centered on popular crane games, music games, and machines that print photo stickers. We also aim to develop
locations that are suitable for their area and target customers, design locations with safety and security in mind, and create places ﬁlled with smiling customers.

GORON!

Our original capsule toy stores. With an extensive lineup ranging
from standard popular characters to unique goods, these stores oﬀer
the fun of ﬁnding your favorite items and the experience of encountering
the unknown. The shop name and logo design express the exciting
moment when you turn the machine dial and a capsule comes out with athud ( goron ) in Japanese).

05

Based on the concept of “the place that girls
want to go to most,” SEPURISH locations oﬀer awide range of content to fully enjoy the latest
photo sticker machines. You can enjoy taking
photos with photogenic dressers, colorful photosets, and more. At the Shin-Okubo location, youcan also rent super-popular Korean uniforms foryour outing.

Entertainment × Cafe・BarRETRO:G

Based on the concept of “a place where you canexperience the passion and games of the heydayof arcade games,” RETRO:G locations oﬀer atime and space where you can freely experience
the appeals of the arcade game heyday of the1980s through 2000s. With a large selection ofgame machines that can only be played here,
RETRO:G is attracting attention from gamers not
only in Japan but also from overseas.

GiGO BOWL

Kids Market

The target game machines at Kids Market issue tickets with points when you
play them. The “shopping experience” of exchanging tickets for candy and toys
is also a learning experience for young children. Kids Market locations are being
sequentially expanded mainly at facilities in shopping centers, and can beenjoyed by kids and their families.

Not just a simple Café・Bar, we also incorporate
entertainment content as a new businesselement, oﬀering people the opportunity to have
fun from day to night. Moreover, we oﬀer original
menu and products. In Minami-Funabashi, we
operate a collaborative Café & Bar with the men's
professional basketball team, Chiba Jets
Funabashi.

These bowling alleys can be enjoyed by everyone,
including beginners, small children, and adults.
They are great spots to be enjoyed solo or for funwith friends and family. Reservations can bemade easily via PC or smartphone, and membersonly tournaments and original merch are alsoavailable.

06

FLIPS
Japan's biggest Poker Room, 'FLIPS Shinjuku', a collaboration

Cafe food businesswith POKER ROOM Inc., has opened in Shinjuku. 'FLIPS
Shinjuku' oﬀers an unprecedented open space for playing
poker, with the capacity to deploy up to 15 poker tables. YouGiGO’s taiyaki

GiGO COLLABO CAFE

can enjoy mainstream games such as 'Texas Hold'em', also fanfavorites from the casino world like 'Ultimate Poker' and'Video Poker', among others.

Indoor playground business
FUN VILLAGE
Our indoor play parks for families let kids play in settings
inspired by popular entertainment content, such as popularcharacters, toy brands, and local mascots that are very
well-known.
Fun Village with Tomica, Plarail, and Licca-chanThis location oﬀers fun for both boys and girls, featuring
rides with Tomica and Plarail themes as well as a family
house where visitors can play as Licca-chan.
        Fun Village with NHK Characters
This location features an infant’s area incorporating thesetting of the NHK Educational TV program “Inai Inai Baa!”(Peek-a-Boo!) plus three-dimensional play equipment
themed with characters from “Okaasan to Issho” (WithMother) and “Miitsuketa!” (Found It!). The open area also
features popular songs and fun videos from the TV shows.

With the cooperation of Kuriko Co., Ltd., we selldelicious taiyaki (ﬁsh-shaped pancakes ﬁlled withsweet bean jam or other ﬂavors) that bring smiles tothe faces of children and adults alike. The limitededition collaboration taiyaki featuring charactersfrom games and anime are manufactured by making
a special mold each time, and have become popular
as taiyaki that are both rare and delicious.

We do collaborations with popular anime, games, and artists, oﬀering original
food and drink menus inspired by the characters and selling original merch.
GiGO COLLABO CAFE is a place where fans can immerse themselves in theworld of the featured works and enjoy interacting with other fans. We are also
developing GiGO COLLABO CAFE STAND, a counter-style shop jointly
established at amusement arcades.

Products business
GiGO PRIZE

Creators’ Crane

Little PlanetAs a licensed partner, we operate franchise locations of the“Little Planet” next-generation theme park managed by Litpla
Inc. Based on the concept of “technology x play,” these themeparks oﬀer attractions that make full use of the latest digitaltechnology and interactive play equipment that changes
images when touched, allowing children to learn throughplay. The theme parks raise children’s spirit of inquiry andcreativity through a variety of experiences.

Online business07

In collaboration with pixiv Inc., we develop prizes
featuring the works of illustrators, cartoonists, and othercreators who are active in a variety of ﬁelds. We willcontinue to support the activities of creators and create
appealing products by utilizing game arcades as a point ofcontact between creators and users.

創作者：しろなっぱ(shironappa)

Merch sales business for female fans of singers, actors, etc.
fanfancy+ with GiGO

GiGO ONLINE CRANE
This is an online crane game service that enables
playing crane games via the smartphone app or
your PC browser, rather than just in stores. Aslong as you have an Internet connection, you canplay anytime you want, 24 hours a day. You can aim
for a wide range of prizes, including ﬁgurines from
popular anime, expensive prizes, and sweets. The
prizes you win will be delivered to your home.

We have launched a new brand of crane game prizes andare planning and manufacturing high-quality originalprizes. We are quick to identify customer needs andtrends through the operation of amusement arcades, andare developing prizes featuring characters from anime,
comic books, games, and other content, as well as special
prizes that are not constrained by the industry’s
boundaries.

This is an online shopping site that sells anime andgame character merchandise, including advance salesof limited-edition items sold at GiGO COLLABO
CAFE. This enables online purchases of limited-ediGtion items by customers who do not have aphysical GiGO COLLABO CAFE or CAFE STAND
location nearby. We are aiming to expand theproduct lineup in the future.

This specialty shop and café is for “oshikatsu joshi”(female fans of singers, actors, etc.). In collaboration withFukuya Co., Ltd., we sell cute items featuring anime andmascot characters, merch items exclusively available atthe locations, and original drinks with attached novelty
items. We aim to create locations that can be enjoyed byfemale fans of a wide range of genres such as anime,idols, actors, and voice actors. There are currently twolocations: on the 7th ﬂoor of GiGO Ikebukuro Building 3
and on Takeshita-dori Street in Harajuku.
08Company overview

thers

Company name: GENDA GiGO Entertainment Inc.

In addition to the operation of amusement arcades and online businesses,

Address:

17 th ﬂoor, Tokyo Shiodome Building, 1-9-1 Higashi-Shimbashi, Minato-ku, Tokyo

Establishment:

April 1, 2004

Capital:50 million yen

Chairman of the Board of Directors: Satoshi Ueno

we are involved in a variety of entertainment-related endeavors.

Representative Director and President: Kazuhiro Ninomiya
Business description: Planning and operation of amusement arcades, planning and operation ofrestaurant facilities, and rental of play equipment
Corporate group: GENDA Group
Fiscal year:

Ends January 31 of each year

Number of stores: 327 locations (as of May 1, 2024)
49.490 billion yen (as of January 2024)

Sales:

Overview of locations©PS ©PSG ©PSGX ©PSAXZ ©PSXV ©BUSHI ©KINGPAWNGiGO app

Akib@koWorkshops

This discount membership app oﬀers numerous
beneﬁts such as “service coupons” that canbe used at the over 240 GiGO group locations
throughout Japan and beneﬁts corresponding
to payment at eligible locations. Launched
for service in July 2019, the app has been
downloaded cumulatively over 730,000 times(as of May 2024).

This rental space for events and functions islocated on the 5th ﬂoor of GiGO Akihabara
Building 5, a three-minute walk from JR Akihabara
Station. Equipped with a drink counter, stage,large monitor, and audio equipment, it can beused for anime and voice actor events, screenings,
mini live performances, and live broadcasts, aswell as product sales events.

We plan and hold workshops that fully utilize
digital technology, such as experiences with
programming which has become a required
subject of the elementary school curriculum,
creating digital songs, and working on electronics.
Our experienced staﬀ, who are accustomed
to working with children, guide children when
they are learning and participating in hands-on
experiences, and help children and their guardians
have fun together.

Hokkaido:

20 locations

327 locations in Japan and overseas.
*As of May 1 2024

*Amusement location Only

Tohoku:Hokushinetsu, Hokuriku:

Chugoku, Shikoku:

Kyushu, Okinawa:

29locations

9 locations

31 locations

Kanto:

132 locations

26 locations
Tokai:
Kansai:37 locations

33 locations
Overseas :10 locations

Characteristics of GiGO’s amusement arcades

09

Machi no Coin

BEMANI PRO LEAGUECreators Arcade

Machi no Coin, a community currency (electroniclocal currency) service developed by KAYAC Inc.,
was introduced in the Akihabara and Ikebukuro
areas to connect the community through happy
experiences of people, areas, and the Earth. It
is contributing to the revitalization of the localcommunity.
https://coin.machino.co/

This novel entertainment combining esports
and music is organized by KONAMI. Professional
players join a team and aim to win the teamchampionship in the league series. GiGO has been
participating as a team owner since Season 2.

This is an original arcade machine that can beequipped with games made by creators. The
Springin’ app developed by SHIKUMI DESIGN
Inc. was used to solicit entries, and the machines
are now installed at some GiGO locations. It isalso planned to install the machines in educationalsettings and for community revitalization in thefuture.

City locations

Shopping center locations

Roadside locations

These locations are in front of train stations
and in shopping areas of major cities. They oﬀer
convenient access from stations, and a variety ofentertainment options such as the latest games
and collaborative cafes.

These locations are in large commercial facilities.
They oﬀer a wide variety of game genres foreveryone from small children to adults to enjoy.

These locations are along major highways
throughout Japan. They are easily accessible by
car and are equipped with parking lots. It is easy
for families to visit these locations.

10