Privacy Policy
1. Basic policy on handling personal information
White Ring Co. (hereinafter referred to as "the Company") recognizes the importance of
personal information and considers the protection of personal information to be a social
responsibility, and the Company will comply with laws and regulations concerning personal
information and will properly acquire, use, and manage personal information handled by theCompany.
Date of Enactment April 1, 2021
Amended on April 1, 2022

2. Name, address and name of corporate representative of the businessWhite Ring Co., Bus & Tours
DE 65-1, Kinameri, Hakusan, Ishikawa 920-2326, JapanTaichiro Yamazaki, President and Representative Director
3. Acquisition and use of personal information
The Company will acquire personal information of our customers in a lawful and fair mannerto the extent necessary for our business, and use it appropriately. When acquiring personal
information, the Company will specify the purpose of use and, if necessary, obtain explicit consent
before acquiring personal information. The Company will not use personal information for any
purpose other than the intended use without the consent of the customer. Please note that if acustomer does not provide all or part of his/her personal information, the Company may not beable to contact the customer, provide travel services or other services, or respond to the customer.

4. Purpose of use of personal information（1）The purposes for which the Company use your personal information are as follows
1. To arrange for and receive the travel services provided by the transportation andaccommodation facilities (the main transportation and accommodation facilities aredescribed in the contract document) for the trip for which the customer has applied, toprocess the payment of the trip fee, and to provide other travel services
2. To communicate with the customer
3. To respond to customer comments, requests, inquiries, etc., including consultation andcontract preparation regarding products or services
4. To request opinions, feedback, etc., and to conduct other surveys, etc.
5. Information on services and campaigns of our affiliated companies
6. Provision of Privilege Services

7. Preparation of statistical data
8. To obtain information related to individuals that is not personal information (including
purchase history, location information, browsing and other activity history, terminal
information, and network information (IP addresses, etc.) obtained through cookies,etc.) from third parties and to analyze such information, including browsing andpurchase history, by comparing it with personal information held by the Company, andto develop, improve, and enhance products and services, and to provide advertising andinformation regarding products and services that match interests, preferences, andtrends（ 2 ） The Company will use the personal information provided to us by applicants for
employment within the scope necessary to verify the identity of the applicant, contact theapplicant, and conduct other recruitment and job offer activities. Other purposes of use may beannounced or notified individually in addition to the above.

5. Details of Personal Data Security Control Measures
In order to prevent leakage, loss, or damage of personal information and to properly manage
personal information, the Company will take safety control measures such as clarification ofemployee responsibilities, development of internal rules, education and training of employees,
and physical and technical measures to prevent accidents such as leakage.

6. Sharing of Personal Data
Among the personal information provided by customers, the Company may share address,
name, gender, telephone number, e-mail address, etc. within the group for the purpose ofcontacting and responding to customers.
(1) Our group companies to be jointly used White Ring Bus Co.
(2) Party responsible for management of joint use
White Ring Co., Bus & Tours DE 65-1, Kinameri, Hakusan, Ishikawa, Japan

7. Provision of Personal Data to Third Parties
The Company will not provide personal information to third parties without prior consent ofthe customer, except in the following cases. However, this excludes cases permitted under thePersonal Information Protection Law and other laws and regulations.
(1)

The Company may provide your name, gender, age, address, telephone number, e-mailaddress, etc. to transportation/accommodation agencies, insurance companies, souvenirstores, etc. in documents or electronic data to the extent necessary for the arrangementof travel services you have requested and for the procedures for receiving such services,or to the extent necessary for the procedures for insurance to cover our liability under thetravel contract and expenses in case of accident, etc.

(2)When it is necessary for the protection of the life, body, or property of an individual andit is difficult to obtain the consent of the individual.

(3)

When it is especially necessary to improve public health or to promote the sound growthof children and it is difficult to obtain the consent of the individual concerned.

(4)

When it is necessary to cooperate with a national agency, a local government, or anindividual or entity entrusted by either a national agency or local government to executeaffairs prescribed by laws and regulations, and obtaining the consent of the individual islikely to impede the execution of such affairs.

(5)

When the Company outsource all or part of the handling of personal information within
the scope necessary to achieve the purpose of use in order to facilitate the smooth
performance of our business.

8. Outsourcing of personal information
In the course of providing products and services to our customers, the Company may outsource
a part of our operations and provide personal information to the outsourced companies to theextent necessary to achieve the purpose of use. In such cases, personal information will beentrusted to these subcontractors after signing a confidentiality agreement with them regarding
the handling of customers' personal information.

9. Disclosure, Correction, Suspension of Use, Deletion, etc. of Retained Personal Data,etc.
If you wish to request disclosure, correction, deletion, suspension of use, elimination, orsuspension of provision to a third party of your personal information held by us, please contact
us at the inquiry desk below for information on the necessary procedures. In such cases, theCompany will take the necessary measures without delay after confirming the identity of thecustomer in accordance with the law and our regulations. If the Company are unable to comply
with part or all of your request, the Company will explain the reason for not being able to comply.
Contact for inquiries regarding personal information
White Ring Co., Bus & Tours

Corporation Personal Information Inquiry Desk

DE 65-1, Kinameri, Hakusan, Ishikawa 920-2326, Japan
TEL：076-255-5340 FAX：076-255-5341
Hours: 9:30-17:30 (Closed 1/1-1/3, other irregular holidays)

10. Response in the event of a leak of personal information, etc.
In the unlikely event of a leakage of our personal information or other problem, the Company
will contact our customers, ensure their safety, temporarily shut down our systems as necessary,and publicize the facts on our website, etc., in accordance with laws and regulations.

11. Contact for inquiries (for consultations and complaints regarding the handling ofpersonal information)
Inquiries from customers regarding personal information will be accepted by our "Personal
Information Inquiry Desk" and will be handled appropriately and promptly.
Personal Information Inquiry Desk
DE 65-1, Kinameri, Hakusan, Ishikawa 920-2326, JapanWhite Ring Co., Bus & Tours

Personal Information Inquiry Desk

TEL：076-255-5340
FAX：076-255-5341
E-mail：info@whitering.co.jp

12. About SSL Security
Our website is SSL-compatible to protect your personal information.
SSL stands for "Secure Socket Layer" and is a technology that encrypts and transmits
information over the Internet.
When you use an SSL-compliant browser, your personal information is automatically encrypted
before being sent and received.

13. About Cookies
A cookie is a piece of data sent from a web server to a web browser that enables the web server
to identify your computer or other device by referring to the cookie, thereby allowing you to use
our web site efficiently. The file sent by our website as a cookie does not contain any personallyidentifiable information.
You can disable cookies by adjusting the settings on your Web browser.

14. Changes to our Privacy Policy
The contents of this Privacy Policy may be changed without notice to users, except as otherwise
provided by law or otherwise in this Policy. Unless otherwise specified by the Company, therevised Privacy Policy shall take effect from the time it is posted on this website.