WORLD COMMERCE CORPORATION
corporate information

MESSAGE FROM CEO

Since established in 1970 as general trading company, World Commerce
Corporation has been providing excellent products from all over the world.
We provided automotive components, audio products, sports equipment
and apparel in the past. However, we currently import and sell watches
and jewellery as Japanese sole distributor for the Franck Muller Watchland
Group - Swiss mechanical watch manufacturer, and its group brands.
We started to import and sell European products of our choice as we
believed their unique charm and never-fading novelty could appeal to our

CEO Toshiya Kawai

sophisticated customers. We have received continued support from many customers since established. We
believe this is because we have spent all the years to develop an eye for true value of European products. We
consider it as our asset.
‘Time’ is invisible and intangible by nature. However, a watch represents time we can touch. We all receive
benefits from ‘time’ which passes from the moment we are born. While ‘time’ is there permanently, limited‘time’ is given to us. We believe we need to appreciate this limited time to have an enriched life.
The watch brands we deal are not only for telling the time but for representing the watch owner’s
personality and identity and for accompanying the owner as a partner in good times and bad times in life.
Franck Muller watches are beyond bounds of Swiss traditional watches, are unique work of art beyond
our imagination and continue to give us surprise. Currently, a number of distinctive brands participate andhas become the big watch group. We believe the group will make a new epoch with young extraordinary
talents under Franck Muller and appealing watch brands.
Franck Muller brand has grown at an accelerated pace in the Swiss watch industry which places greatemphasis on tradition and established its position as luxurious mechanical watch brand in the past 20
years. His God-given talent gives hope to many young watchmakers and a dream to many customers.
We are proud that we have been involved in the brand group since it was established and have a strong
relationship with the group. We provide after-sales services with Japan’s best technology to take over thewatchmaker’s faith and continue to offer watches as our life partners. We also provide unfailing services inorder to support the unchanging value of the brand. The mission of the ‘World Commerce Corporation’is to continue to offer artistic charm of mechanical watches which traditional culture, philosophy and thewatchmaker’s desire and passion are attached to.

WORLD COMMERCE CORPORATION

About Us
Company nameWORLD COMMERCE CORPORATION

EstablishedMarch 1970

CEO

Toshiya Kawai

Capital

45 million yen

Business year

1 January – 31 December

Employee

142 (as of December 2013)

Address

Posco Tokyo Building, 5-11-14 Ginza Chuo-Ku, Tokyo

HomePage

http://www.wccweb.jp

BranchMyanmar Branch
No.330 Ahlone Road, Dagon Township, Yangon, Myanmar

Direct Boutique
FRANCK MULLER WATCHLAND TOKYO
5-11-14, Ginza, Chuo-Ku, Tokyo
104-0061
Tel : +81 3 3549 1949

WATCHLAND GALLERY TOKYO
5-11-14, Ginza, Chuo-Ku, Tokyo
104-0061
Tel：＋81 3 6226 3210

FRANCK MULLER WATCHLAND OSAKA
3-9-15, Minamisenba, Chuo-ku, Osaka-shi,

WATCHLAND GALLERY OSAKA

Osaka 542-0081
Tel：＋81 6 6251 4101

4-2-4, Minamisenba, Chuo-ku, Osaka-shi, Osaka
542-0081
Tel. ＋81 6 6252 3210

http://www.watchland.jp/

WATCHLAND GALLERY NAGOYA
3-6-29, Nishiki, Naka-ku, Nagoya-shi, Aichi
460-0003
Tel. ＋81 052 950 3210

http://www.watchland-gallery.jp/

WORLD COMMERCE CORPORATIONFranck Muller

Franck Muller

FRANCK MULLER
http://www.franckmuller-japan.com/

Franck Muller – Swiss mechanical watchmaker who has established a unique position only several years since
established.
Over years, Franck Muller has continued to create a number of masterpieces that were never seen before in
the mechanical watch history. The back cover of Franck Muller watch is engraved with the words “Master ofComplications”.
He created a concept of a watch which has complicated functions in 1983
when complicated watches were only pocket watches. Less than 20 years
since then, he has released more than 30 pieces of the world’s first supercomplicated watches and a number of watches with unprecedented,
innovative systems that retained design patents.
His policy of watchmaking is to embody the change of concept for awatch and his excellent aesthetic sense with advanced technologies,
while faithfully inheriting the old tradition. His timepieces show rather
futuristic, new presentation of the original interpretation of ‘time’
which is being forgotten in the 21st century.
The watch reminds us of old close relationship between ‘person andtime’ and makes the owner realise ‘kindness of time’. The watchmaker’ssoul poured into each exquisite and complicated component makes‘time’ meaningful for the owner. The engraved letters represent Franck
Muller’s ‘philosophy of time’.

WORLD COMMERCE CORPORATIONFranck Muller

Watch Collection

WORLD COMMERCE CORPORATIONFranck Muller

FRANCK MULLER JEWELLERY
Curvex Cut Diamond
Curvex Cut Jewellery – the idea came from the sophisticated watch form ‘Cintreé
Curvex’ which can be described as Franck Muller’s origin. The unique Curvex
Cut has 73 facets with ideal ratios. It reflects more light than usual round cut(58 facets) of diamond and gives dazzling sparkle. ‘Curvex Cut Jewellery’ of thehighest quality is made with outstanding skills and has Franck Muller’s one andonly cut in the world.
Talisman‘Talisman Collection’ – created with numeral symbols. There are unlimited
combinations of numerals. We all have individual association with certain
numbers – ‘special numbers’ such as birthday and date of anniversary. The
numerals on the watch face are Franck Muller’s original. We believe thesenumerals have power of luck. The collection represents design aesthetics andjewellery technology developed through jewellery watch making.

WORLD COMMERCE CORPORATIONFranck Muller FUTURE FORM

FRANCK MULLER FUTURE FORM
http://www.franckmuller-fff.com/

The FRANCK MULLER FUTURE FORM unveiled at WPHH held in Geneva
in January 2014 launched a collection starting with tableware. This is based on
his thought that there is no happier time than when enjoying a meal with thefamily or close friends.
Plates, cutlery, glasses and linen such as tablecloths are all adorned with theiconic Byzantine numerals that swept the watch industry, and the table will
instantly turn into the world of Franck Muller.
FRANCK MULLER FUTURE FORM started with tableware and plans todevelop items such as furniture and lighting for total coordination of the living
space. There is no end to the joyful moments indicated by a special watch orthat pleasant passing of time in everyday life. That is why we want to be a partof all aspects of happy times... That is Franck Muller’s wish.

WORLD COMMERCE CORPORATION

Pierre Kunz

Pierre Kunz

PIERRE KUNZ
http//www.pierrekunz.jp/

Pierre Kunz was born in Bern, Switzerland in 1959. He was very interested inmechanical watches since he was young and enrolled in a watchmaking schoolin Vallée de Joux. After graduating from the school, he worked at a prestigious
watch factory for several years before becoming an independent watchmaker for a
famous watch brand. Then he started working at Franck Muller’s factory in 1997.
When he was making unique pieces at Franck Muller’s factory, his manager
noticed his outstanding talent and suggested him to create a new brand. The
Franck Muller Watchland Group had complete confidence in him and gave him
a permission to make an original model under his name. This is how Pierre Kunz
set up his own brand in 2002.
Pierre Kunz watches are featured with fan-shaped aperture for the retrograde
seconds, minutes, hours and days. Their style is contemporary and also classic. It
is dedicated to the perfect integration of advanced technology and artistic design.

WORLD COMMERCE CORPORATION

Backes & Strauss

The Diamond Jubilee collection celebrating 60th
anniversary of Queen ElizabethⅡ’s reign.

BACKES & STRAUSS
http://www.backesandstrauss.jp/‘Backes & Strauss’ is a London based oldest diamond maison in the world, established in 1789. Theirdiamond cut creates a rare halo of ‘hearts & arrows’ pattern. ‘Backes & Strauss’ has been committed
to diamond over 200 years. They encountered the Franck Muller Watchland and a watch which can
optimise the sparkle of high quality diamond was created. The perfect cutting technology gives diamonda geometric symmetry and the large curve of the case allows the ideal light toreach all diamond. This is an exclusive masterpiece. The collection comprisesof 3 types of watches – Regent, Berkeley and Piccadilly, inspired by historic,
attractive tradition and heritage in London. ‘Backes & Strauss’ watches have one
and only existence, owing to advanced knowledge and technology to use ‘light’and ‘time’ and inherited London tradition and predecessors’ faith.

WORLD COMMERCE CORPORATION

Cvstos

CVSTOS
http://www.cvstos.jp/

Cvstos, which means “guardian of time” in Latin, was founded when 2 young
talents met- Sassoun Sirmakes and Antonio Terranova. They had a strong
ambition of future-oriented watch making and desire to surprise many watch
lovers with attractive designs. They shared 3 concepts (high technology, sporty,
elegance) and built up Cvstos technology.
Cvstos has grown by doing today what other brands do tomorrow and committed
to creativity. Cvstos always gets ahead of the times, sets a benchmark ofinnovativeness in the high-end watchmaking and creates the latest trend.

WORLD COMMERCE CORPORATION

GolayPIERRE MICHEL GOLAY‘Pierre Michel Golay’ watches reminds us of a scroll picture drawn by an art master. Pierre M
Golay designs the movements and components of his watches by hand drawing. His design iselaborate as well as based on close study of the shape and function of each component, so thateach component contributes beautifully to an overall harmony. His watches are top timepieces
produced with traditional watchmaking skills. He used his outstanding skills and ideas to design
grand complication for prominent Swiss watch brands. After teaching at a watch school in Geneve,
he joined the Franck Muller Watchland Group. He got involved in some important development
projects for production, including ‘Revolution 1-3’ and ‘Aeternitas Mega’. Innovative mechanism
which will go down in watchmaking history such as bi- and tri-axial tourbillions was developed bya vibrant young team under Frank Muller and Pierre M Golay.
Franck Muller said about Golay, “He is a working watchmaker,
Grand Master and top level craftsman. He is the last top level
watchmaker who is of the old school and does not use computers.
We will never see another watchmaker like Golay.”WORLD COMMERCE CORPORATIONEuropean company Watch / Barthelay

EUROPEAN COMPANY WATCH
http://www.ecw.jp/‘European Company Watch’ was founded in
2000. Its concept is to re-design Art Deco style– which stormed into the world in 1930s –from the perspective of the 21th century andproduce elegance of the new era. The model
is fully inspired by the Sahara Desert and theMediterranean as a symbol of romance andexoticism. It embodies the hommage for the
North Africa in 1930s which continued to attract
a number of adventurous European men.

BARTHELAY
http://www.barthelay.jp/‘Barthelay’ was founded in Paris in 1930s. After
Roland Barthelay took over his father’s company
in 1960s, he quickly adopted the current trend as
a motif. He started to produce watches as pret-aporter (ready-made) opposed to the mainstream
custom-made. He also produced watches withnew form which suits both jeans and soiree(evening dress). They were popular with women.
‘Barthelay’ carries the value of craftsmanshipand sophistication of genuine timepieces as wellas goes with the times, and offer the collection
filled with elegance and Parisian spirit.

WORLD COMMERCE CORPORATION

Rodolphe / Martin BraunRODOLPHE
http://www.rodolphe.jp/

The designer, Rodolphe observes and memorises
sound, image and emotion to produce his
timepieces. He has designed for a number oflong-established watchmakers and breathed newlife into the traditional world.
The Franck Muller Watchland perfectly
embodied the watches that had been designed
but considered feasible. Innovative andsophisticated watchmaking follows the process
where the movements are created after the case,face, hands and winding crown are created,which is opposed to the traditional process.

MARTIN BRAUN
http://www.martin-braun.jp/

One of the top German watch makers, Martin
Braun was born in 1964 as a son of chaser. When
graduating first on the list from a watchmaking
school in Pforzheim, he produced a complicatedtable clock featured with calendar based date,moon phase and equation of time. At thattime people around him was impressed withhis extraordinary talent. He set up ‘Martin
Braun’ brand in 1998. He is called young genius
watchmaker. He has received many prestigious
awards in Europe including Goldene Unruh Best
Design which is the top design award given in
the German watch industry.

WORLD COMMERCE CORPORATIONXanadu of watchmaking ①
FRANCK MULLER WATCHL AND

As the home base of the Franck Muller Watchland GroupThe village of Genthod near the city of Geneva in Switzerland. The
Franck Muller Watchland is located on the calm hills overlooking
the beautiful Lake Geneva (Lac Leman), with a view of the majestic
Mont Blanc in front. Moved by the mythical beauty and calm of thevillage, which retains its medieval vestige, Franck Muller createda studio in the village in 1986. By 1992, Franck Muller and Vartan
Sirmakes established a company called Franck Muller Genève. In
1995, they moved the home base to a castle, Les Amandiers , andnamed it ‘Franck Muller Watchland’, as an ideal environment for
creating timepieces. Watchland centres around a neo-gothic stylecountry house, with additional buildings carefully designed andbuilt in the same style. The site evolved into something completely
new, whilst retaining its exceptional aspects.

WORLD COMMERCE CORPORATIONXanadu of watchmaking ②
FRANCK MULLER WATCHL AND

The Xanadu of watch production
On the site named Watchland, every process relating towatchmaking is performed, according Franck Muller’s uniqueconcepts. It acts as the centre of the watch industry, where
prototypes with unique features are developed, cutting-edge
technologies are studied, young watchmakers are trained in thewatchmaking technologies that have been passed down frommedieval times, and traditional culture is passed on. It indeed
continues to evolve as the ‘Xanadu of watch production’.
In January each year, the World Presentation of Haute Horologerie(WPHH) is held. It is a major event in which new pieces from theWatchland brand, including Franck Muller, are presented.

WORLD COMMERCE CORPORATIONThe greatest celebration of mechanical timepieces in the world
WPHH（ The World Presentation of Haute Horlogerie ）Since 1998, the Franck Muller Watchland Group has been hosting the World Presentation of Haute Horologerie(WPHH) each year at their headquarters (Watchland) near Geneva, Switzerland.
Each year, the WPHH attracts many distributors, dealers and the press from all over the world, and in 2009, the
WPHH in MONACO was held for the first time in Monaco, to present new watches and jewellery.
The latest pieces were presented by brands such as CVSTOS, a partner brand, in addition to the group’s brands
FRANCK MULLER, PIERRE KUNZ, BACKES & STRAUSS, EUROPEAN COMPANY WATCH, RODOLPHE,
Barthelay, MARTIN BRAUN, PIERRE MICHEL GOLAY and FRANCK MULLER JEWELLERY. The one and only
unique presentation was a great success, as was the gala party held in a glamorous ambience.

WORLD COMMERCE CORPORATIONFRANCK MULLER WEDDING
http://www.franckmuller-wedding.jp/– Celebration to keep the memory of the best moment in life for good –Franck Muller Wedding is created with the theme of Franck Muller’s‘philosophy of time’ which presents a new concept of time withcomplicated functions and unique ideas.
One of his creations, ‘Crazy Hours’ face displays the numerals from 1 to
12 non-consecutively. The numerals are re-arranged. However, the watch
reads the correct time. Franck Muller proposes through this watch thatwe spend daily life in a unique, unrestricted way with free spirit.
‘Vegas’ watch tells the correct time but is equipped with a roulette which
is a symbol of irregularity. It represents that the life is a gamble and filledwith pleasure as you never know what the future holds.
Franck Muller Wedding is one of his new creations.
This is a celebratory event offered with Franck Muller’s message, “Enjoy
your time of life more than ever”.

WORLD COMMERCE CORPORATIONF R A N C K M U L L E R WA T C H L A N D
T OK YOFRANCK MULLER WATCHLAND TOKYO
5-11-14, Ginza, Chuo-Ku, Tokyo
104-0061
Tel : +81 3 3549 1949
STORE HOURS : 12:00 〜 20:00

http://www.watchland.jp/

WORLD COMMERCE CORPORATIONF R A N C K M U L L E R WA T C H L A N D
OSA K AFRANCK MULLER WATCHLAND OSAKA
3-9-15, Minamisenba, Chuo-ku, Osaka-shi, Osaka
542-0081
Tel：＋ 81 6 6251 4101
STORE HOURS : 12:00 〜 20:00

http://www.watchland.jp/

WORLD COMMERCE CORPORATIONF R A N C K M U L L E R WA T C H L A N D
F U K UOK AFRANCK MULLER WATCHLAND FUKUOKA
2-3-24, Tenjin, Chuo-ku, Fukuoka-shi, Fukuoka
810-0001
Tel：＋ 81 92 739 1949
STORE HOURS : 12:00 〜 20:00

http://www.watchland.jp/

WORLD COMMERCE CORPORATION

CLOSED : MONDAYWAT C H L A N D G A L L E RY
http://www.watchland-gallery.jp/

Premium approved pre-owned watches (PAW)
At the Watchland Gallery, pre-owned items of the Franck Muller Watchland Group, imported and sold by World
Commerce Corporation, are sold as Premium Approved Watches.
PAW (Premium Approved Watch), which has been given full maintenance, exerting much time and effort,
including manual adjustments made by seasoned technical service experts, and replacement of authentic parts
made in Switzerland, comes with a ‘Premium Approved Warranty’ as a ‘top quality pre-owned item’, and is given‘new values’, accompanying its quality as a luxury Swiss watch to be enjoyed for decades.
PAW is sold to customers at the Watchland Gallery in Tokyo, Osaka and Nagoya, as well as to customers
throughout Japan via the gallery’s internet shopping site.

WATCHLAND GALLERY TOKYO
5-11-14, Ginza, Chuo-Ku, Tokyo104-0061
Tel：＋ 81 3 6226 3210
STORE HOURS : 12:00 〜 19:00

CLOSED : MONDAY

WATCHLAND GALLERY OSAKA
4-2-4, Minamisenba, Chuo-ku, Osaka-shi, Osaka 542-0081
Tel. ＋ 81 6 6252 3210
STORE HOURS : 12:00 〜 19:00

CLOSED : MONDAY

WATCHLAND GALLERY NAGOYA
3-6-29, Nishiki, Naka-ku, Nagoya-shi, Aichi 460-0003
Tel. ＋ 81 052 950 3210
STORE HOURS : 12:00 〜 19:00

WORLD COMMERCE CORPORATION

CLOSED : MONDAYCUSTOMER SUPPORT

Policy of service
As the Japanese sole importer and distributor of Franck Muller Watchland
Group, World Commerce Corporation strives to provide ‘a peace of mind’
essential to aftercare service, along with luxury mechanical watches andjewelleries, to exceed the expectations of our customers.
Technical Service Centre
We have our own manufacturing-class technical team so that we canprovide the best service and satisfaction, as we move beyond the boundsof importer/distributor, to provide aftercare service that is essential forour customers to continue to enjoy luxury mechanical watches andjewellery for many years. Our atelier has latest high-tech equipment,
as well as watchmakers who have mastered the highest level of skills in
Switzerland, and with a top class technical team that is equal to that of
Swiss manufacturers, we strive to provide support to customers.
We recognise the luxury mechanical watches we sell are not merely
industrial products, but are fine arts and crafts.
To provide the best service and ‘a peace of mind’ to every customer who
makes a purchase at our approved stores, we provide maintenance, byalways remembering to handle the customer’s watch with care.
So that we can handle the ever-evolving, limited production complicatedwatches, we devote our efforts in social interaction between watchmakers,
including technical training in Switzerland, to carry on their outstanding craft.
World Commerce Corporation promises to make diligent efforts so that
we could stand by our customers to provide services that would enable
our customers to continue to use their watches that create their precious
memories in their best condition.

WORLD COMMERCE CORPORATIONCUSTOMER SUPPORT

Customer Support Centre
The Franck Muller Watchland Customer Centre aims to provide premium
aftercare service to enable our customers to use their watches in their best
condition for many years to come.
The Freephone call centre (0120-090-617) takes various enquiries from customers
in Japan and abroad for their peace of mind (calls concerning repairs, how to
use the watch, wristband replacement, etc.) For customers wishing to make apurchase, advice is given on the model of the customer’s choice and our approved
stores.
The customer centres in Tokyo (Ginza) and Osaka (Shinsaibashi) act as repair
centres for customers who made their purchases at approved stores overseas,
and they provide high quality service as they not only check the condition of thewatch, but also the condition of the leather strap or bracelet.
Our customer centres promise peace of mind and satisfaction, as they consistently
provide services from the customer’s perspective.

WORLD COMMERCE CORPORATIONOur History

1970

Established in Sengoku, Bunkyo-Ku, Tokyo Aimed to import/export automotive equipment, audio
equipment, musical instruments, sports equipment and sundry goods started to export Japanese products

1980

Signed an exclusive distributor agreement with Heuer Leonidas, including distribution of sport watches

1983

Signed a distributor agreement with Revue Thommen (Switzerland) to import mechanical watches

1986

Signed a distributor agreement with Sport Engineering (UK) to import ‘Powerjog’ –treadmill
Signed a distributor agreement with Meister Sport (UK) to import rugby balls

1997

Transferred Tag Heuer (Switzerland) watch distribution license to Tag Heuer Japan

1998

Signed a distributor agreement with Lange & Sohne (Germany) to import mechanical watches
Signed a distributor agreement with Franck Muller (Switzerland) to import mechanical watches
Signed a distributor agreement with Chronoswiss (Germany) to import mechanical watches
Signed a distributor agreement with HEAD (Austria) to import tennis equipment

2000

Moved Franck Muller Tokyo from Aoyama to Ginza, Tokyo and re-opened the shop
Moved watch/jewellery sales dept. in Ginza following business expansion

2002

Started to sell Franck Muller Jewellery
Signed a distributor agreement with European Company Watch

2003

Signed a distributor agreement with Pierre Kunz (Switzerland) to import mechanical watches
Transferred Lange & Sohne (Germany) distribution license
Opened Pierre Kunz Tokyo in Aoyama, Tokyo
Moved Franck Muller Osaka to Shinsaibashi, Osaka and re-opened the shop
Opened Pierre Kunz Osaka in Imabashi, Osaka

2004

Signed a distributor agreement with Vulcan (Switzerland), following merger with Friendia
Signed a distributor agreement with Bell & Ross (France), following merger with B-Watches

2005

Opened Franck Muller Fukuoka in Fukuoka
Transferred HEAD (Austria) racket sport equipment distribution license

2007

Signed a distributor agreement with Rodolphe, Barthelay, Backes & Strauss and Habring 2 (Austria),
following the establishment of Franck Muller Watchland Group2010

Started to sell approved pre-owned watches at Watchland Gallery
Transferred Bell & Ross, Chronoswiss, Habring 2 distribution license to All Blue
Terminated Vulcan distribution agreement

2011

Opened Watchland Gallery in Shinsaibashi, Osaka

2012

Started a new project – Franck Muller Wedding

2013

Toshiya Kawai was appointed as CEO, Set up a new structure with new board members
Opened Watchland Gallery in Nishiki, Nagoya

2015

Start a new project - Franck Muller Future Form
Established Myanmar Branch in Yangon

WORLD COMMERCE CORPORATION