Media Guide
2024

INDEX
Advertorial

Display Ads◼ Editorial Design12◼ Viewable Rectangle Advertising36◼ Unique Design

13◼ Targeting Rectangle Advertising/contextual advertising37◼ Mail Advertorial

14◼ Targeting Infeed Advertising38◼ Lead generation

15◼ Double Rectangle

40◼ Re-post for Website

17◼ Guaranteed click advertising41◼ Series advertorial Plan

18

◼ Inter scroll SP

42◼ Research Plan

19

◼ Billboard SP/Billboard PC

43◼ Additional Induction Package Plan

20

◼ One-day Exclusive Ad (billboard SP + Gate PC)

44◼ Option24◼ Gate PC

45◼ In-Read Video SP／In-Read PC

46

Video Ads
◼ Editorial design advertorial + Package video

30

Email Ads

◼ YouTube video + Simple introductory advertorial

31◼ Toyo Keizai Online Editors Email49◼ Toyo Keizai Email/Toyo Keizai Targeting Email50

PMP◼ Viewable PMP/Targeting PMP

53◼ Cross Media Targeting PMP

54◼ Out Stream Video PMP

55◼ Billboard PMP

56

Submission Rules

59

2NEW TOPICS

New menu "Original Targeting Rectangle" released

We target users who are most suitable for your products and services by utilizing "attribute data" and "article reading data,"

which are "1st party data" of Toyo Keizai Online member users.This is the "1st party data" of Toyo Keizai Online member users,
which is used to target users who are most suitable for your products and services.
ArticleAttributedata

Financial
Human
resourcesAD

interested
in AI

interested inimported cars

Read

Articles about AI

interested
in electric
cars

Automobile

IT-related
interest in

Read

Articles about automobiles

Category

reading
data

Real Estate & Prospective Buyers◯◯

Individual investors◯◯

People interested in changing
jobs

◯

◯

Foreign cars◯◯

Family cars

ー

◯

EVs

◯

◯

Security◯◯

Generated AI◯◯

IT equipment/system
implementation decision makers◯

ーBack office/corporate
departments◯ーManufacturing◯ーManagement◯ーEnterprise◯ー

Small and medium businessowners◯ー3

Toyo Keizai Online: The No. 1 business magazine site in Japan;
It is a high-profile web media that attracts the interest of awide range of readers
Toyo Keizai Online is an online medium launched in June 2003 by Toyo Keizai Inc., the publisher of Weekly Toyo Keizai
and Kaisha Shikiho, a quarterly company databook. As one of the largest business magazine-affiliated sites in Japan, it is
supported by business people who are active on the front lines.
１.Daily delivery of unique articles that are read thoroughly
Articles from Toyo Keizai’s journalists and talented writers are featured every day.
As a staple of economic news that can be read for free, the site has gained the support of many
readers and continues to attract new viewers.

２. Maximum power of individual articles
While newspaper companies and other news media distribute 20,000 or more articles eachmonth, Toyo Keizai Online posts only about 500.
The PVs per article are high, maximizing influence.

３. Well-informed readers accustomed to complex text
Toyo Keizai Online articles are relatively long, and articles that extend to several thousand words
are not uncommon.
The site is favored by readers who are accustomed to lengthy text.

４. Viewed by a wide range of businesspeople from top managers to
on-site personnel
Toyo Keizai Online’s main readers are active businesspeople.
The site boasts a broad viewership ranging from employers and executives to managers andon-site personnel.

５.Diverse range of articles beyond business, politics, andeconomics, including career development, education, and lifestyle

PC version

SP version

Toyo Keizai Online presents articles in various genres written from unique perspectives. As well
as articles on business, politics, and economics, the site features articles on lifestyle and childeducation favored by women.

4Message; Manager, Toyo Keizai Online Business Division and
Product Manager
Thank you very much for your valuable patronage of Toyo Keizai Online.
Toyo Keizai Online launched in 2003, has been supported by many companies and continues to be a
top-runner among business magazine-related websites.

記事広告

For businesspeople working on the front lines, neutral economic and corporate information based on
objective data is a way of life.
How can we deliver high quality content to as many people as possible in a fresh, easy-to-understand,and efficient manner? We have been tirelessly working through a process of trial and error.

東洋経済ブランドスタジオのスタッフが広告主様を取材させていただき、読者に読まれるコンテンツに仕上げます。

On the other hand, the world is in an era of unprecedented upheaval, and the situation surrounding
the media is also in the midst of daily change. If we do not evolve without resting on our laurels, ourreaders will leave us in the blink of an eye.
We will continue to develop and innovate further as a web media outlet with great influence on thedomestic and international business scene by combining the power of data and technology with themedia management know-how we have cultivated over the past 20 years.
I hope that advertisers make active use of us so that we can help to solve your problems

Manager, Toyo Keizai Online Business Division and Product Manager

Chiyo Horikoshi

5Message; Toyo Keizai Online Chief Editor
Thank you for your continued patronage of Toyo Keizai Online.
Since the advent of ChatGPT, generative AI (artificial intelligence) has been rapidly evolving, which islikely to change not only the way individuals work, but also the business models of many industries.
In addition, with the rise of various geopolitical risks, the need to accurately understand the nature of
economic and social conditions will probably increase.

記事広告

Toyo Keizai Online features a panel of industry journalists who write for Kaisha Shikiho, as well as
experts in economic, social, international, and other fields. Toyo Keizai Online works withapproximately 400 industry reporters who write for Kaisha Shikiho, as well as experts and journalists
who are well versed in various fields such as economics, society, and international affairs. We will

東洋経済ブランドスタジオのスタッフが広告主様を取材させていただき、
send out timely information on topics of interest to our readers. In addition, we will also be

読者に読まれるコンテンツに仕上げます。

thoroughly committed to uncovering "themes that are not yet well-known. Another major feature of
our content is that it makes use of the wealth of data we have accumulated on financial informationand corporate social responsibility (CSR).
We will always pursue the most appropriate form for each theme, including not only text but alsovisual data, video, audio, and other forms of content. We will always pursue the most appropriate

form for each theme. We will make further efforts to become a medium that people can rely on when
they are faced with major changes and are pressed to make decisions.
The entire editorial team will continue to make every effort to be of service to advertisers and otherstakeholders.
Toyo Keizai Online Chief Editor

Kengo Inoshita
6These are the readers of Toyo Keizai Online

DX
40 years old,
Around 1,000 employees
Married, dual income
lives in Tokyo
Manufacturing
household, has
Section chiefs toregion,children
general managers
university
Lives in a single-family
Gradegraduatehome, owns a car
東洋経済ブランドスタジオのスタッフが広告主様を取材させていただき、

記事広告

Digitalizationin the company
strong sense ofchallenge

DX promotion
highly motivated

読者に読まれるコンテンツに仕上げます。

SDGs
Has financial assets of
10 million yen or
more

37.9%

65.1%
of readers havehigh interest in

SDGs

Plan to purchasefashion, cosmetics

45.0％

appliances,of readers areautomobiles

Women【Survey Summary】

Survey subjects: Sample of 1,000 employed men and women locatedthroughout Japan
who read Toyo Keizai Online
Survey period: February 7, 2024 – February 9, 2024
Survey organization: Online questionnaire by Rakuten Insight7

Top-Viewed Companies on Toyo Keizai Online
Manufacturing (machinery)

Manufacturing (consumer goods)

Transportation & infrastructure

Panasonic
Mitsubishi Electronic
Ricoh Japan
Canon
Sharp
Panasonic Holdings
Murata Manufacturing
Hitachi Group

Asahi Breweries
Bridgestone
Japan Tobacco
Dell
Shiseido
LIXIL
Morinaga Milk Industry
Kao

Tokyu
Sumitomo Densetsu
East Nippon Expressway
UPS Japan
Kandenko
All Nippon Airline
Tokyo Metro

Nikkei Inc.
Rakuten Communications
Japan Broadcasting
Asahi Shimbun
Dai Nippon Printing
NTT Docomo
Nippon Television Network
So-netManufacturing (cars & bikes)

Wholesale, retail & trading

Real estate and construction

Government agencies

Honda Motor
Denso
NissanMazda
Isuzu Motors
Mitsubishi Motors
Toyota Motor
NTN

ENEOS Holdings
ItochuMitsubishi Corporation
MarubeniToyota Tsusho
Mitsui & Co.
Macnica
Uchida Yoko

Toda Corporation
Taisei Corporation
Daiwa House Industry
Shimizu Corporation
Mitsubishi Estate Company
Mori Building
Mitsui Fudosan
KindenTokyo Metropolitan Government
Yokohama City Hall

Manuf acturing (pharmaceuticals, chemicals & materials)

Finance & insurance

IT, consulting & information services

Universities & research institutions

Fujifilm
Asahi Kasei
Toray
Daiichi Sankyo
Nichia Corporation
Bayer Yakuhin
KanekaChugai Pharmaceutical

Sumitomo Mitsui Banking
Sompo Japan Insurance
Nomura Securities
Sumitomo Life Insurance
Mizuho Bank
Bank of Japan
Meiji Yasuda Life Insurance
Hokkoku Bank

Softbank
Cyber Agent
Sega Sammy Holdings
Otsuka Coporation
PricewaterhouseCoopers Japan
Nomura Research InstituteLINE
Amazon JapanTokyo University
Kyoto University
Tohoku University
Kyushu University
Osaka University
Meiji University
Ritsumeikan University
Nihon University

SankyuCommunications, bro adcasting, publishing & printing

Ministry of Health, Labour and Welfare

Japan Ministry of Defense
Ministry of Internal Affairs andCommunications

Kanagawa Prefectural Government
Cabinet Office
Hokkaido Government

Survey period: January 1 – December 31, 2023. “Doko Doko JP” data from Geolocation Technology was used.

8We offer a menu of ads based on the reader's behavioral funnel
Toyo Keizai Online offers a variety of advertising menus to meet the various marketing challenges of advertisers.

記事広告

Display Ads
One-day Exclusive Ad／Gate PC／In-Read Video

etc.

Awareness

Display Ads
東洋経済ブランドスタジオのスタッフが広告主様を取材させていただき、
Viewable Rectangle Advertising／ contextual advertising etc.
読者に読まれるコンテンツに仕上げます。
Article Ads
Interest

Editorial Design ／Unique Design／Mail Advertorial／
Editorial design advertorial + package video／YouTube video + simple
introductory advertorial

Mail Ads

ActionToyo Keizai Online Editors Email／Toyo Keizai Email/Toyo Keizai
Targeting Email

Article Ads
Lead generation

P21

9

Commitment to a Safe and Secure Advertising Delivery Medium
In order to make Toyo Keizai Online a safe and secure media trusted by advertisers, various ad-verifications are being
conducted. As a result of a brand safety survey from multiple perspectives, it has been proven that the ad space has ahigher performance than the domestic average.

View ability

記事広告

Brand Risk

Ad-fraud

unit：％

Desktop

MobileDesktop

MobileDesktop

MobileToyo Keizai

61.2

57.9

0.04

0.03

3.00

0.40

Domestic Average

49.1

44.8

3.40

3.60

3.00

1.20

International Average

71.6

66.8

1.50

2.20

1.40

0.40

*Data for ad-fluid for the period from April 1 to June 30, 2023.

*Data for view ability and brand risk for the period January-March 2024.
*Data for domestic average is from July to December 2022.

Reference"Quarterly Business Review Integral Ad Science Q2 2023 Data""Media Quality Report 第18版 2023年下半期（2022年7月〜12月）"

survey cooperation:

Toyo Keizai Inc. is a JICDAQ (Japan Institute for Certification of Digital Advertising Quality) quality
certification provider in the two areas of brand safety and countermeasures against invalid traffic.

10Advertorial
Toyo Keizai Brand Studio staff will interview advertisers,

We will make the content readable by readers.

Editorial Design“Editorial Design” advertorial has a normal editorial
news design. It can be used to send the message ofyour brand or product to our readers.
SampleImplementation fees

\3 million〜 \4 million〜(w/o tax)(w/o tax)

Guaranteed no. of

Guaranteed no. of

10,000PV

20,000PV

Contents

Text volume

Equivalent to 2-3 pages of A4 magazine
Approximately 2,000 to 2,500 words
About 2 photos/graphs (* with interview photography)
Depending on the content, we will also create an inducement frame.

Appearing Terms

4~8 weeks (*1 year archive after publication)
In case of 20,000PV guarantee, 6 weeks*If the guaranteed
PV is not reached within this period. The period may be extended.

Credits

Requires “AD” credits near title, insert client name and “Writer: Toyo
Keizai Brand Studio”.

Right column

In the right column, besides the contact information, banners canalso be displayed. (Following the style of an editorial article)

Additional fee

https://toyokeizai.net/articles/-/477383*The guidelines for report submission deadlines and options,as well as cautions regarding sponsored content, can be found on page 19.

Experts
Distant interviews

Additional transportation fees and gratuities may be charged forinterviews in distant locations or with experts or celebrities.

Express fee

If the production period is short, an express fee may be required.

Tag installationfee

If you wish to place measurement tags in articles, an additional fee
will be charged. Tags must be submitted as one file (txt format) pertag.

Cancellation fee

If you cancel just before the interview, a cancellation fee may berequired.

12Unique Design
We can design a unique advertorial to send a uniquebrand message.
Interactive designs can also be created.
SampleImplementation fees

\4 million〜 \5 million〜(w/o tax)(w/o tax)

Guaranteed no. of

Guaranteed no. of

10,000PV

20,000PV

Contents

Appearing Terms

4~8 weeks (*1 year archive after publication)
In case of 20,000PV guarantee, 6 weeks*If the guaranteed
PV is not reached within this period. The period may be extended.

Credits

Requires “AD” credits near title, insert client name and “Writer:
Toyo Keizai Brand Studio”.

Smartphone
optimization

Smartphone optimization is included in the implementation fee.

Additional fee
Experts
Distant
interviews

Additional transportation fees and gratuities may be charged forinterviews in distant locations or with experts or celebrities.

Express fee

If the production period is short, an express fee may be required.

Tag installationfee

If you wish to place measurement tags in articles, an additional fee
will be charged. Tags must be submitted as one file (.txt format)
per tag.

Cancellation fee

If you cancel just before the interview, a cancellation fee may berequired.

https://toyokeizai.net/sp/media/innovation_collaboration/15.html*The guidelines for report submission deadlines and options, as well as cautions regarding sponsored content, can be found on page 19.

13

Mail Advertorial
This menu allows you to create content about yourproducts and services in the form of an article
advertisement and deliver it via e-mail. Implementation
fee Delivered to Toyo Keizai Online e-mail members.

Implementation fees(No coverage)\2 million〜(w/o tax)
The estimated number of *When conducting targeted delivery, theEmail 600,000
guaranteed open count is not limited to the above

Contents

Text Volume

Equivalent to 1-2 pages of A4 magazine
Approximately 1,500 words
About 2 photos/graphs

Design andLayout

The design and layout of the email will be the same. Uniquedesigns are not allowed.

Credits

Requires “AD” credits near title and insert client name and“Writer: Toyo Keizai Brand Studio”.

Page

We will create a page with the same editorial style as the content
of the email and publish it on Toyo Keizai Online. No service toattract customers. The content cannot be modified.

External link

External link Links can be set up to direct users toyour website.

Right column

In the right column, besides the contact information, banners canalso be displayed. (Following the style of an editorial article)

Additional fee
Express fee

If the production period is short, an express fee may be required.

Cancellation fee

If you cancel during writing draft, a cancellation fee may berequired.

*The guidelines for report submission deadlines and options, as well as cautions regarding sponsored content, can be found on page 19.

14

Lead generation

Implementation fees

This menu aims to acquire customer information byusing article ads and PDFs as hooks.
The Standard Plan includes the production of thelanding page and white paper by us and the Light Plan
includes the white paper supplied by the advertiser toacquire customers via e-mail.

Standard Plan ／Light Plan／
White Paper Creation Type White Paper Supplied Type\2.8 million〜 \2.2 million〜(w/o tax)

Run until the subscription goal is achieved

CreditRequires “AD” credits, the client name and “Writer: Toyo
Keizai Advertorial Team” on the landing page and PDF.
Toyokeizai online logo also inserted in the PDF.

White paper
creation

The quoted price includes the production of a 2-page
PDF; if you would like a 4-page PDF, an additional fee of
500,000 yen will be charged.

Guide

We will create and post the space while monitoring theavailability. We will also distribute it in our e-mail magazine.

Questionnaire

Basic Fields
Family name/Place of Employment/Type of Business/Department
name/Job Title/Work Address/E-mail address/Phone Number/Cellphone number*One to three additional questions can be added.

PDF
Additional fee
Cancellation fee

E-mail magazine

Estimated lead acquisition
period 4-8 weeks

Appearing Terms

Landing Page

Questionnaire page(w/o tax)

If you cancel just before the interview, a cancellation fee may berequired.

*We will confirm whether or not we can accept your request in advance at the lead acquisition, so please let us know the prod uct.
*The guidelines for report submission deadlines and options, as well as cautions regarding sponsored content, can be found on page 19.

15

Lead generation
The lead generation menu offers multiple patterns.
Menu

Standard Plan /White Paper Creation Type概要

Landing page on Toyo Keizai Online, We will acquire leads throughwhite paper downloads. Guaranteed number of leads.

記事広告

料金

リード件数

備考

\2.8
million〜

100 guaranteed

We will create the landing page and white paper.
*We will terminate the inducement as soon as
the guaranteed number of cases is reached.
(Estimated lead acquisition period : 4-8 weeks)*We will use the white paper supplied by theclient.

Light Plan/
White Paper Supplied TypeWe will acquire leads by directing them to the white paper fromthe email. We will create the white paper without any interview.

\2.2
million〜

100 guaranteed

Survey-based plans

We acquire leads through a survey-based method.

\4.0
million〜

200 guaranteed

Seminar Plan (On-site)

Seminar Plan (Online)

A customized seminar sponsored by one company. One-stop
support from planning and advertising to on-site management on
the day of the seminar.

Online version of tailor-made seminars sponsored by a single
company. Both live and on-demand streaming are available.

\5.4
million〜

100 estimated*The venue is expected to be a conference hallin Tokyo.
*Keynote speaker's honorarium is not includedin the fee.
*Estimate for details to be provided on a caseby-case basis.

\4.5
million〜

200 estimated*Keynote speaker's honorarium is not includedin the fee*Delivery format (live or on-demand) to be
discussed on a case-by-case basis.
*Estimate for details on a case-by-case basis.

*A combination of the above menus can also be designed. Please contact us for details.
*Please let us know the product(s) you are interested in, so that we can confirm whether or not we can accept it at the lead acquisition in advance. For the Light Plan, please share your white paper with us.
*The number of guaranteed leads excludes invalid leads (duplicates, housewives/husbands, unemployed, students, obviously incorrectly entered leads, and free addresses).
*After acquiring the guaranteed number of leads and if you would like to receive more leads, you can purchase additional lea ds at the lead unit price in the "Guaranteed Leads" menu.
*After the guaranteed number of leads has been acquired and if you wish to continue using the lead acquisition menu, please contact our sales representative.

16

Re-post for Website

Implementation fees

An option for a magazine advertorial repost on
Toyo Keizai online.
SampleEditorial Design Advertorial

Mail Advertorial\2 million〜 \3 million〜\1.8 million〜(w/o tax)(w/o tax)(w/o tax)

Guaranteed no. of

Guaranteed no. of

The estimated number of
Email 500,000

10,000PV

20,000PV

Contents

Article details

We repost magazine advertorial content on the website.
The article title may be modified to fit the online.

Appearing Terms

4~8 weeks (*1 year archive after publication)*In case of 20,000PV guarantee, 6 weeks*If the guaranteed PV is not reached within this period, the period
may be extended.

Credits

Requires “AD” credits near title, and insert client name and“Writer: Toyo Keizai Brand Studio”.

Right column

In the right column, besides the contact information, banners canalso be displayed. (Following the style of an editorial article)

Guide

We will create and post the space while monitoring theavailability.

Repost『Weekly Toyo Keizai 』 Business Aspect 4P

https://toyokeizai.net/articles/-/655172*The guidelines for report submission deadlines and options, as well as cautions regarding sponsored content, can be found on page 19.

17

Series advertorial plan
We focus on a specific theme and serialize content thatis more closely related to the advertiser over a long
period of time.

Implementation fees

\16.2 million〜(w/o tax)
Number of advertorial 6

Guaranteed no. of 10,000PV

Contents
Contents

We produce and publish content with a unified theme on a regularbasis. A "joint editing team" will be formed between the advertiser
and Toyo Keizai Brand Studio for integrated branding.

Text volume,
Appearing term

It will conform to the usual editorial article style appearance andoriginal design.

Credits

Requires “AD” credits near title, insert client name and “Writer:
Toyo Keizai Brand Studio”.

Right column

In the right column, besides the contact information, banners canalso be displayed. (Following the style of an editorial article)

Additional fee

https://toyokeizai.net/category/daikin_kuki

Index page

We will create an index page to consolidate serial articles. We canplace a link to guide you to the Toyo Keizai Online global
navigation ("Theme" category).
CMS ¥500,000〜、HTML ¥1,000,000〜（Net）

Experts
Distant
interviews

Additional transportation fees and gratuities may be charged forinterviews in distant locations or with experts or celebrities.

Express fee

If the production period is short, an express fee may be required.

Tag installationfee

If you wish to place measurement tags in articles, an additional fee
will be charged. Tags must be submitted as one file (txt format)
per tag.

*The guidelines for report submission deadlines and options, as well as cautions regarding sponsored content, can be found on page 19.

18

Article ads, notes, and options
Report Submission Estimate（Editorial Design, Unique Design, Lead generation, Re-post for Website）
Within 10 business days, starting from the first business day following the end of the posting. There is a 1 week measurement period after
distribution, then within 5 business days after that.

Report Submission Estimate（Mail Advertorial）
There is a 1 week measurement period after distribution, then within 5 business days after that.

Guide
Basically, we will use the guide space exclusively for article ads. Display ads are also available at a special fee.

Publication period
1 year archive after publication

Posting on official X (Twitter)
The URL of the published advertorial(Editorial Design and Unique Design) will be posted organically on the official X (Twitter) of the Toyo Keizai Brand Studio.

Remote support
In some cases, meetings, interviews, filming, etc. may be handled remotely using videoconferencing tools, etc.

OptionAccess company
analysis

We can analyze IP addresses and provide you with a list of names of companies viewing your article ads.

Video

We can provide a one-stop production service, from video shooting to production, together with article ads.
Please contact us for details.

Offprint

We can also provide web pages in a cut-out format. Please contact us for details.

19Research Plan

Implementation fees

Questionnaire
Pop up a questionnaire at the end of the article toconduct qualitative research.
PC

SP

Access Company Report\150,000(w/o tax)
Question format

Single Answer/Multi-Answer/Free Answers

Number ofquestions

1〜4

Appearance
Conditions

Displayed when at least 95% of the final page of the article ad has
been viewed

Survey Location

Displayed as a banner in the lower right or left corner of the page

Report(standard）

All survey responses (Excel)
Total number of responses (about 1-2 PPT)

Remarks

Cannot be used to obtain personal information such as name oremail address

Implementation fees

\200,000

Access to which companies were accessed to the article
ads, We will include the company information in this report.
ToyoKeizai Online(w/o tax)

Corporate

Items to bereported
ViewingCompany name/UB・PV/Zip code of the head office/Address ofhead office/Telephone number of the/head office/Fax number ofthe head office/Date of establishment/Capital stock/Number of
employee/Net Sales/Website Address/Corporate Number/Industry
Category

DMP

IP information
storage

Reportgeneration

20Additional Induction Package Plan
If you are running an advertorial ad, we will provide you with half the price of the regular ad space.
Display Ads
Menu

Viewable Rectangle（PC＆SP）

記事広告

Implementation fees

￥500,000〜

Double Rectangle PC\625,000〜〜

Targeting Rectangle Short-term placement（PC＆SP）\250,000〜

Panel SP Header\1,000,000〜

21Additional Induction Package Plan
Additional plan to bring more readers by using other media.
Social Media

Platform

Summary

Facebook／
Instagram

By using Toyo Keizai Online Facebook ads, it is possible to direct additional leads to yourarticle ads. It is also possible to submit your ads to Instagram.
*Only clients that have Facebook page or Instagram account. When placing ads on
Instagram, please confirm in advance that the Facebook and Instagram accounts

Menu

Goal

Segment

Implementation
fees

Facebook ads
Instagram ads

Click,
Get subscriptions

Requirequotes¥400,000〜

Promotional
tweetsClick,
Get subscriptions

Requirequotes¥400,000〜

operated by the advertiser are linked.
X (Twitter)

It is possible to ads on X by
Toyokeizai online account name.

Recommend Contents Networks
Platform

Summary

Menu

ReportPublication fees

Implementation
fees

Outbrain

Ad articles are recommended and distributed to media managed bymedia companies that users can trust, such as major newspapers,
news agencies, and portal sites.

Outbrain Amplify

Impressions, clicks, CTR,
delivered media

Require quotes¥500,000〜

popIn

The article text is subjected to linguistic analysis processing, and thead article is distributed to the appropriate section of the article content.

popIn Discovery

Impressions, clicks, CTR,
delivered media

Require quotes¥500,000〜*Please inquire with advertising companies/media reps regarding commissions.
*Terms and conditions are subject to change depending on the sales strategy of each media company.
*Boost timing depends on the type of media.
*Subsidiaries may not be able to guarantee stable service due to the impact of changes in the platform's policies or structure.
*Cancellations made after registration will be charged the full amount of the fee.

22

Additional Induction Package Plan
News Applications
Platform

Summary

SmartNews

This guide will appear in the newsfeed page in SmartNews in thestyle of a native advertisement.
2 weeks for publication period

GunosyThis guide will appear in the same format as a regular article in the
in-feed frame within Gunosy.
2 weeks for publication period

MenuStandards Ads

Gunosy Media
Boost
Gunosy Ads

Delivery Surface & Devices
News Feed
Smartphones and tablets(iOS / Android)
News Feed
Smartphones and tablets(iOS / Android)

CPC・Click

Implementationfees¥20~¥50¥300,000~

10,000 Click¥500,000~¥20~¥50¥300,000~

Impression

Implementation
fees

Social Bookmark
Platform

HatenaBookmark

Summary
We aim to make the article popular and spread through SNS bydisplaying it on the top of Hatena Bookmark. Please check inadvance if there are any openings during your desired period.

Menu

PC curated ad space
App native ad space

Delivery Surface & Devices
Hatena Bookmark PC Version
Hatena Bookmark SP
Version/App Version*Please inquire with advertising companies/media reps regarding commissions.
*Terms and conditions are subject to change depending on the sales strategy of each media company.
*Boost timing depends on the type of media.
*Subsidiaries may not be able to guarantee stable service due to the impact of changes in the platform's policies or structure.
*Cancellations made after registration will be charged the full amount of the fee.

300,000~
400,000¥300,000~

23

Option"The content of Advertorial ads can also be utilized for other purposes.
Additional guide
Summary

Remarks

Secondary use in other media

Please let us know which media you will use.
We can create a banner to guide you.

We will issue URLs with parameters. In principle, secondary use of thisad is limited to use on the advertiser's website, internal documents, etc.
For other uses, we will ask for details and provide an estimate.

Own website/Owned media/
Use of in-house SNS

Please let us know which media you will use.
We can create a banner to guide you.

We will issue URLs with parameters.

記事広告

Implementationfees

For more details
and prices,
please contact
us.

Secondary use
Summary

Provision of materials

Text (cannot be edited)/Image data (can betrimmed)/Please specify the source of thedata.
e.g. "From the Toyo Keizai Online article ad".

PDF

PDFs of article ads are available for secondaryuse, such as for posting on websites.

Unprinting

It can be developed into a real tool.
The basic plan is 4 pages/1,000 copies.

Remarks

Implementation
fees

Delivery will be made after the completion of our induction.
For more details
and prices,
please contact
us.
ー

Tag
Summary
Tag placement

Tags can be installed.
Please contact us for details.

Remarksー

Implementation
fees\200,000

24

Advertorial Editorial Design【Title】
Title and subtitle should be 20-22 characters.
The title and subtitle of the page will be usedas the text for the guidance.

記事広告○（title）○（Sub title）

Advertiser name

【Advertiser Name, Production Credits,
Publication Date】
The advertiser's name will appear at the bottom of thetitle and subtitle. The advertiser's name will notinclude the company name. Underneaththe advertiser's name is the credit "Produced by Toyo
Keizai Brand Studio," with the AD symbol andpublication date on the far right.

○（Title）○（Sub title）（Image）

東洋経済ブランドスタジオのスタッフが広告主様を取材させていただき、読者に読まれるコンテンツに仕上げます。

（Image）【Headlines/Photos/Images】
Photos and illustrations are required for 16:9 headlines.
【Amount of words】
The standard length for a single online article ad is
2,000 to 2,500 words.
【Heading】
Since the middle heading is displayed on only one line
(PC version), the number of characters is limited to 25
fullwidth characters【Photos】
Photos and illustrations will be posted according to thecontent.

○（Lead text）（Image）○（Lead text）【Contact Us】
In the right column and at the bottom of thearticle, contact information and banners thatlink to the advertiser‘s or advertiser’s product's
website will be displayed. For contact information, you
may use the name of the advertiser as well as thecompany name. You can also use the brand name.
The name of the advertiser in the title space and thename of the advertiser and product in the right column
do not have to be identical.

（Image）

広告主名
Advertiser name25

Ad Spaces
Depending on the features of the page in question, we will guide readers to the article ad.
Guide space will be determined at our discretion. Please understand that there is no prior confirmation.
PC

Top

SP

ArticleTop

official X(Twitter )and Mail
Magazine

Mail

ArticleToyoKeizai online Editors EmailThe URL of the published article
ad will be posted organicallyon the official X(Twitter )of the
Toyo Keizai Brand Studio.
It may also be distributed throughthe Toyo Keizai Brand Studionewsletter, an e-mail magazine of
Toyo Keizai Online.

記事広告
東洋経済ブランドスタジオのスタッフが広告主様を取材させていただき、読者に読まれるコンテンツに仕上げます。

×Normal SpaceLong serialized advertorial Space

26

Schedule
Mail
Advertorial
9〜10 Weeks

Survey-basedplans

Editorial
DesignMeeting

beforeMeeting

7〜9 Weeks
before

Review ofsurvey items

6〜7 Weeks
beforeResearch

5〜6 Weeks
beforeInterview

Interview

Proposal ofdraft

Proposal ofdraft

4〜5 Weeks
beforeMeeting

Interview
Proposal ofdraft

We listen to information about the advertising goals, content andcontext from the client by meeting directly with the client.
We visit the client with a writer and cameraman.
We conduct an interview based on question items.

We propose a draft of the article by text document based on theinterview. It can be difficult to make changes after design is finalized.
Please check thoroughly in this phase.

Material
Provided

3〜4 Weeks
before2〜3 Weeks
beforeProposal ofdraft

1 WeekbeforeComposeEmail

4 DaysbeforeFinal
proofreading

Open

UniqueDesignTest page

Final
proofreading

Final
proofreading

Final
proofreading

Start guidance, send email, post on official Twitter*If the production period is short, an express fee may be required.
*For editorial design, the rough design is not required because the design is already decided.

We send a preview URL to check the text,
images and hyper link.

4 business days after we receive your proof, we will start posting andsending emails.
Ad spaces are opened at AM 11:00.
After publication, the published Advertorial will be posted on the Brand
Studio official Twitter.

27

Schedule
Leadgeneration：
Basic Plan

Lead
generation：
Light Plan

8 Weeks
beforeMeeting

Based on the discussion on the content and content approach, we willsubmit the questions to be asked during the interview.

7 Weeks
beforeInterview

Along with a writer and a cameraman (if filming is required), we willvisit the designated location and proceed with the interview.

5 Weeks
beforeProposal ofdraft

4 Weeks
beforeOrder

2 Weeks
beforeComposeEmail Survey

4 Days
BeforeFinal
proofreading

Final
proofreading

Posting andDistribution

Page Open
Email Distribution

Email Distribution

8 Weeks
after

Create distribution email and survey pages.
You will be asked to check the text, links, etc.

Four business days after we receive your proof, we will start postingand sending emails.
Acquired leads are available to clients, downloaded from the
management platform at any time.

Delivery of acquired leads*If the production period is short, an express fee may be required.

28

Video Ads
Original videos produced by our company can be posted on the "Toyo Keizai Online YouTube

Channel" and advertisements can be distributed on YouTube.

Editorial design advertorial+ Package video

Implementation fees

This plan allows for video production and insertion ofvideo within article advertisements, in addition to theeditorial style appearance of Toyo Keizai Online.

\4.5 million〜(w/o tax)
Guaranteed no. of 7,000PV

Samplehttps：//toyokeizai.net/articles/-/277369

Production Video Delivery Secondary use included

Contents

Equivalent to 2 to 3 pages on the floor of A4 magazine/About 2,000 to 2,500 words oftext and pictures/About 2 graphs (*We will take photos for the interview.)
We will also create an inducement frame depending on the content. Video duration: 30
seconds to 3 minutes.
We also create the summary section according to the content. The produced video isinserted in the article ad.

Inducement Period

6 weeks (*1 year archive after publication)/In case of 20,000PV guarantee, 6 weeks*If the guaranteed PV is not reached within this period, the period may be extended.

Place

During interviews and at locations specified by Toyo Keizai

Credits

TOYOKEIZAI VIDEO INSIGHT" will always be credited in the upper right corner.
The logo of " Toyo Keizai Brand Studio" will appear at the end of the video.
The advertiser's logo can also be inserted. In this case, the advertiser's logo
≥TOYOKEIZAI BRAND STUDIO will be displayed.
When distributing YouTube ads, the sponsored setting will be made, and the sponsoreddescription will be displayed in the summary section.

Production Video

Video delivery with secondary use costs included.

Contact

Contact information will be included in the summary section.

Information

Designation of shooting location andgratuities for experts

Additional fees for transportation and gratuities may be required if you specify ashooting location or request an interview with an expert or celebrity.

Express charge
long-term support

If the length of production is short, an express fee may be required. Additional fees
may also be incurred if content production takes longer.

*The guidelines for report submission deadlines and additional fees, as well as video advertising notes, can be found on pag e 34.

30

YouTube video +Simple introductory advertorial

Implementation fees

\4.5 million〜(w/o tax)
Introduction of services and products in the usual video
Simple article page creation, no PV guarantee
format of Toyo Keizai Online. The format can be interview Guaranteed views 50000 views (including YouTube ad serving)format, news format, or any other format you wish.
Upload on Toyo Keizai Online YouTube pageSampleContents

Video duration: 30 seconds to 3 minutes
We will also create a summary section according to the content of
the video.
We will create a simple article ad page and post it on Toyo Keizai
Online (*No PV guarantee)
50,000 views guarantee includes ads on YouTube.

YouTube Video Sample

Inducement period

4 weeks (1 year archive after publication)

Filming location

Toyo Keizai designated location
The promotion will be mentioned in the video.

Credits

ContactCheck

the sample

Simple article pageToyo Keizai Brand Studio will be mentioned before and after thevideo.
The contact information will be clearly indicated in the summary
field.

Designation ofshooting location
and Gratuities forexperts

Additional fees for transportation and gratuities may be required if
you specify a shooting location or request an interview with anexpert or celebrity.

Express charge
Long-term
supportIf the length of production is short, an express fee may berequired.Additional fees may also be incurred if content production
takes longer.

*The guidelines for report submission deadlines and additional fees, as well as video advertising notes, can be found on page 34.

31

Video Ads Formats
You can choose from video formats A through F. Please consult with us about the content you have in mind. If
outside location shooting is required, it is not included in the package and will be quoted on a case-by-case basis
depending on the content
FormatA

B

Contents

Shooting

Video length

About
corporation and Presentation
serviceCompany Introduction (History)
Introduction of services and products

2 cameras*Quote for 3 or more cameras as an
option.

〜Up to 3 minutes*If more than 3 minutes,
estimate as an option.

Interview

Interviewee
Company representative
Case study company representative

2 cameras*If more than 3 cameras are required,estimate as an option.

〜Up to 3 minutes*If more than 3 minutes,
estimate as an option.

2 cameras*If 3 or more cameras are required,estimate as an option〜Up to 5 minutes*If more than 5 minutes,
estimate as an option.

3 cameras
Optional quotation for 4 or more cameras〜Up to 5 minutes*If 5 min. or more,quoted as an option〜up to 5 min*If more than 5 min,estimate as an option.

〜Up to 3 min

1 Interviewee

C

Conversation

2 PersonD

Trilogy

3~4 Person

Interviewer and Person in charge
Contact person and Case study company
contact person
Interviewer and Case study company
representative
Trilogy of events
Interviewer and person in charge of thecase study
Interviewer and person in charge andcase study company representativeE

SeminarSeminar digest

Digest of the seminar

Editing of webinar materials
2 cameras for real events

F

Animation

Animation video

Introduction of the company (history),
services and productsー32Schedule
Editorial design
advertorial+ package video

YouTube video +simple introductory
advertorial

8 Weeks
beforeOrientation

Orientation

6〜7 Weeks
beforeSubmission of
proposed structure

Submission of
proposed structure

4〜5 Weeks
beforeShooting

Shooting

For packaged videos, we will hold hearings on the format and content
at the same time as the meeting for article ads.
For packaged videos, we will discuss the format and content at thesame time as the meeting for article ads.
After confirming the storyboard and composition plan, we will move on to the
production of the video. The production schedule may vary depending on the content.

3〜4 Weeks
beforeOne time

One time

In the case of a package video, we will basically shoot the video
material at the same time as the interview for the article production.
We will also shoot the video material at the same time.

2〜3 Weeks
beforePreview

Preview

We will send you a preview URL to check the video.
Please send back any requests for modifications at this time.

1 Week before

Feedback*Maximum 2 times

Feedback*Maximum2 times

4 Days before

Proofreading

Proofreading

Open

Release and delivery of the video

We will upload the video to YouTube and publish it within Toyo Keizai
Online by pasting it into the article advertisement page.
For packaged videos, we will also deliver the video material itself.

※The production schedule is a model case. The production period may vary depending on the content of the video to be produced, so the detailed schedule will bedecided upon consultation.

33

Notes on Video Ads
Report Submission Estimate
Within 7 business days, starting from the first business day following the end of the posting.

Posting on official Twitter
The URL of the published article ad will be posted organically on the official X(Twitter )of the Toyo Keizai Brand Studio.

記事広告

Remote support

In some cases, meetings, interviews, filming, etc. may be handled remotely using videoconferencing tools, etc.

OptionSales Promotion Use

Videos created by a small company can also be used as in-store.

Owned MediaVideos can also be used in your company's owned media.

SNS boosting

Twitter or Facebook ad serving capabilities can also be used to increase the number of views.

34

Display Ads
A wide range of option is available from banner ads to text ads.
We can respond flexibly to specification of the ad period and the number of impressions.
Please contact us with any questions.

Viewable Rectangle Advertising
These are the options for rectangle ads that incorporate
viewability measurements from Integral Ad Science(IAS) and expend budget only on impressions that arecertain to have been seen by users.

Implementation fees

Still ImageVideo\1million〜\1million〜(w/o tax)
Guaranteed no. of(w/o tax)
Guaranteed no. of

500,000vimp

Sample
Page

AD
AD

Frame

AD

*If more than 50% of the banner area isdisplayed for more than 1 second, thebudget will be used.

400,000vimp

Top Page, Article Page（Still Image）
Article Page（Video）
Rectangle SP below article
Rectangle SP within article
Rectangle SP below article summaryFirst rectangle PC
Second rectangle PC

記事 広告の 誘導枠 が入り ます。
記事 広告の 誘導枠 が入り ます。

記事広 告の誘導枠が入りま す。

AD
Rectangle SP below
articleStill Image
Still
Image
AD

Rectangle SP within
articleVideo
ADFirst rectangle PC
Second rectangle PC

Still Imageand Video

Display

Rotation

Period1week〜

Ad size（静止画）

Width 600px × height 500px. (submission size)
Width 300px × height 250px. (display size)

Ad size（動画）

Aspect16：9

Attention

AD

•
•
•

Both PC and SP devices will be used.
We do not guarantee a minimum of one week or an end date.
Formats combining video and still images are also possible. For
details, please refer to the submission rules.

S till Imag e AD

*For information on report submission guidelines, options, and precautions for display ads, please refer to page 46.
*For details on manuscript size, capacity, etc., please refer to "Submission Rules and Disclaimer" on page 51

Additional fee

If you wish to place measurement tags in articles, an additional
fee will be charged. Tags must be submitted as one file (.txt
format) per tag.

36

Targeting Rectangle Advertising/Original Targeting Rectangle
Distribution of rectangle ads targeting a specific article
category or segment. If you want to distribute your ads
to people interested in DX or people interested in
automobiles (imported cars, family cars, electric cars,
sports utility cars) , we can distribute the ads to people
who read the articles about those interests categories.

Implementation fees

Short term(start 1 week)\500,000〜

Articles about AI(w/o tax)
Guaranteed no. of

2,250,000imp

200,000imp
Page

AD

Article Page
First rectangle PC
Second rectangle PC
Rectangle SP below article
Rectangle SP within article
Rectangle SP below article summaryinterested
in electric
carsinterested inimported cars

Read

\3.6 million〜(w/o tax)
Guaranteed no. ofFrameinterested
in AI

Long term (12 weeks)

Read

Display

Rotation

PeriodShort term : start 1 week , Long term: 12 weeks

CPM

Short term : \2,500

Ad size

Width 600px × height 500px. (submission size)
Width 300px × height 250px. (display size)*For information on report submission guidelines, options, and precautions for display ads,
please refer to page 44.
*For details on manuscript size, capacity, etc., please refer to "Submission Rules and Disclaimer"
on page 50.

•

Depending on the suspension of support for third-party cookies on
major browsers, the number of deliveries may differ from theestimate at the time of proposal. Check our inventory before
placing an order. Applications are due 8 business days in advance.

••

Multiple ad spaces may be placed at the same time.
Minimum 1-week posting period without the final day guaranteed.

Attention

Articles about automobiles

Additional fee, Long term: \1,600

If you wish to place measurement tags in articles, an additional fee
will be charged. Tags must be submitted as one file (txt format) pertag.
37

Targeting Infeed Advertising
Smartphone Targeting Distribution Menu to be publishedin the same format as the article headline.

Implementation fees

\600,000〜(w/o tax)
Guaranteed no. of

400,000imp
Sample

AD

Image

Text.
Text.

Image

Text.

Image

Text.

AD

Text.

Page

Top page
Article page

Frame

Image TextSP

Display

Rotation

PeriodArbitraryText.

Ad size

Text
20~22 words
Image
Width 640px × height 360px. (submission size)
Width 320px × height 180px. (display size)

Remarks

AD

Image

Text.
Text.

Image

Text.
Text.

AD

Submit a minimum of three sets of manuscripts•

Depending on the suspension of support for third-party cookies
on major browsers, the number of deliveries may differ fromthe estimate at the time of proposal. Check our inventory
before placing an order.

••

Applications are due 10 business days in advance.
Minimum 1-week posting period without the final day
guaranteed.

Attention

SP TOP Page

Article Page

*For information on report submission guidelines, options, and precautions for display ads, please refer to page 46.
*For details on manuscript size, capacity, etc., please refer to "Submission Rules and Disclaimer" on page 51

38

List of Targeting
These are some of the targeting segments. Targeting other than those listed below is also possible, so pleasefeel free to contact us.
Category••••

Business
Politics & Economics
MarketCareer & Education

•
•
•

Life
Train
Automobile

User
Age *
• 20s
• 30s
• 40s

•
•

50s
More than 60

Sex *• Male•FemalePosition *• Corporate manager• General employee, staff

•
•
•
•

Public servant
Independent businessHousewife/Househusband
Student

Area of residence• 47 Prefectures
Annual sales• Less than ¥10 billion••¥10 billion~ ¥100 billion
More than ¥100 billion

Household income*• ¥4–6 million• ¥6–8 million• ¥8–10 million••¥10–15 million
More than ¥15 million–

Household structure*• Husband and wife••

SingleHave a child

Corporate size*• Big company•

Small company

High class*• Manager• High earner
Job type *• Management• Sales & Marketing• IT/Engineering••

General Affairs / Human
Resources
Accounting & FinanceOriginal targeting
Industry *• Agriculture, Forestry• Construction• Manufacturing

Financial• Real Estate and Prospective Buyers A B• Private Investors A B

•
•
•
•

Wholesale, Retail
Finance and Insurance
Real Estate and Goods Rental
Information andCommunication

Human resources• People interested in changing jobs A B•

Transportation and Postal
Services
Service Industry (Other)
Electricity, Gas, HeatDistribution, Water Supply

•
•

•
•
•
•

•
•
•

•

Public Service
Education and Learning
Support
Medical Care, Welfare
Accommodation, Food andBeverage Services
Academic research,
professional and technicalservices
Life Related Services,Entertainment

Automobile• Foreign car buyers A B
Family cars B
EVs A BIT
• Security A B• Generated AI A B
By Category• IT equipment and system implementation
decision makers A
•
•
•
•
•

Back Office & Corporate Departments A
Manufacturing A
Management A
Enterprise A
Small and medium business owners A
A Attributes and 1st Party Data

B Article Viewing Attributes, 1st Party Data

39

Double Rectangle

Implementation fees

This ad is displayed dynamically in the right column of
the PC's homepage and article pages, at twice the sizeof a regular rectangle ad.
Sample\1.25 million〜(w/o tax)
Guaranteed no. of

500,000imp
Page

Top page, Article page

Frame

First Rectangle PC

Display

Rotation

Period1week〜

Ad size

Width 600px × height 1200px. (submission size)
Width 300px × height 600px. (display size)

Attention

Minimum 1-week posting period without the final day guaranteed.

Additional fee

If you wish to place measurement tags in articles, an additional fee
will be charged. Tags must be submitted as one file (.txt format)
per tag.

AD

Check
the sample

Article page
*For information on report submission guidelines, options, and precautions for display ads, please refer to page 46.
*For details on manuscript size, capacity, etc., please refer to "Submission Rules and Disclaimer" on page 51

SP

40

Guaranteed click advertising

Implementation fees

An advertising menu that guarantees the number ofclicks according to the budget.

\0.6~2.4 million〜(w/o tax)

Guaranteed Click 3000~12000 Click

Page

AD

AD

Frame

AD

×

SP top page

Display

Rotation

PeriodFrom 2week〜

CPC

Start ¥200~

Ad size

Main text：Within 20 words
Sub text ：Within 20 words
Image：Width640px Height360px

Attention

Please check inventory before placing an order, as we may not beable to accept the order due to stock.

AD

AD
PC article page

Image & Text Topics board
Text PC Topics board
Text PC Trend watch
Image & Text SP
Rectangle SP in article page
Sticky Ad(PC, SP)AD

ADTop page, Article page

SP article page

*For information on report submission guidelines, options, and precautions for display ads, please refer to page 46.
*For details on manuscript size, capacity, etc., please refer to "Submission Rules and Disclaimer" on page 51

41

Inter scroll SP

Implementation fees

This is a rich format ad frame displayed at the bottomof the article. By scrolling in the frame the entire
creative can be seen by scrolling within the frame,
which is impactful enough.

\2million〜(w/o tax)
Guaranteed no. of

500,000imp
Page

Article page

Display

ScrollPeriod4week〜

Ad size

Width 600px × height 1200px. (submission size)
Width 300px × height 600px. (display size)

Sample

AD
AD

→

→

Attention
記事広 告の誘導枠が 入ります。

AD

記事広 告の誘導枠が 入ります。

記事広 告の誘導枠が 入ります。

••

The ad area will be 300px left/right x 300px top/bottom.
Minimum 4-week posting period without the final day
guaranteed.

記事広 告の誘導枠が 入ります。

Additional fee

If you wish to place measurement tags in articles, an additional fee
will be charged. Tags must be submitted as one file (.txt format)
per tag.

Check
the sample*For information on report submission guidelines, options, and precautions for display ads, please refer to page 46.
*For details on manuscript size, capacity, etc., please refer to "Submission Rules and Disclaimer" on page 51

SP

42

Billboard SP/Billboard PC

Implementation fees

Highly visible static image or video displayed at the topof the top page and articles page.

\1million〜(w/o tax)
Guaranteed no. of

200,000imp

Billboard SP(still image)Sample動画AD

SP Article page

静止画AD

静止画AD

動画AD

PC Article page

PC TOP Page

Billboard PC(still image)

Billboard PC(still image andVideo)
Article page
PC TOP Page
First articles page

Page

Article page

Article page

Article page
PC TOP Page
First articles
page

Display

Rotation

Rotation

Rotation

Rotation

Period1week〜

1week〜

1week〜

1week〜

imp unit cost

\5

\7

\5

\7

Ad size

Width 640px ×
height 360px.
(submission
size)

Width 640px ×
height 360px.
(submission
size)

Width 320px ×
height 180px.
(display size)

Width 320px ×
height 180px.
(display size)

Check
the sample

Width1920px x
height 1080px（within 16:9）＊Resize

For video and still image + video, a closed button will be placed in theupper right corner and an audio ON/OFF button in the lower rightcorner. To avoid overlapping of these buttons in the creative, pleasesubmit a creative with 40px left/right x 40px top/bottom.

•

Minimum 1-week posting period without the final day guaranteed.

SP

Additional fee

Width 970px
×height 250px【Still image】
Width 526px ×height 250px【Video】•

Attention*For info on report submission guidelines, options, and precautions for display ads, please refer to page 46.
*For details on manuscript size, capacity, etc., please refer to "Submission Rules and Disclaimer" on page 51

Billboard SP(Video)If you wish to place measurement tags in articles, an additional fee will
be charged. Tags must be submitted as one file (txt format) per tag. 43

One-day Exclusive Ad(billboard SP + Gate PC)

Implementation fees

An option for one-day exclusive ad of billboard SP andgate PC on the overall top and top of the category.

SampleAD

AD

Video AD

\1million〜(w/o tax)
Guaranteed no. of

Quote required
Page

TOP Page, First articles page

Frame

billboard SP, Gate PC , First Rectangle PC

Display

Limited to one company for one day
From 11:00 am to 11:00 am (next day)

Period1 day

Ad sizeADTop banner: width 1,020px × height 80px.
Side banner: width 145px × height 600px.
Rectangle: width 300px × height 250px.
Billboard SP: Width 640px × height 360px.(submission size)
Width 320px × height 180px. (display size)

BackgroundBackgroundAttention
color

Additional fee
SP Article page•

Creative may not fit in the left and right columns of the gate
depending on the PC environment and the user's browser. Pleasebe careful not to include creative elements that should not be
missing in the left and right pillars.

•

Minimum 1-week posting period without the final day guaranteed.

If you wish to place measurement tags in articles, an additional fee
will be charged. Tags must be submitted as one
file (.txt format) per tag.
Check

PC TOP Page
*For info on report submission guidelines, options, and precautions for display ads, please refer to page 46.
*For details on manuscript size, capacity, etc., please refer to "Submission Rules and Disclaimer" on page 50 .

the sample

SP

44

Gate PC

Implementation fees

Displayed in a manner that covers the upper left andright of the PC screen. Dynamic and impactfulexpression is possible.
SampleADAD\1.4million〜(w/o tax)
Guaranteed no. of

200,000imp
Page

First articles page

Display

Gate PC,

Period1week〜

Ad sizeTop banner: width 1,020px × height 80px.
Side banner: width 145px × height 600px.
Rectangle: width 300px × height 250px.

•

Creative may not fit in the left and right columns of the gate
depending on the PC environment and the user's browser. Pleasebe careful not to include creative elements that should not be
missing in the left and right pillars.

•

Minimum 1-week posting period without the final day guaranteed.

Attention

Additional fee

First articles page

First Rectangle PC

If you wish to place measurement tags in articles, an additional fee
will be charged. Tags must be submitted as one file (.txt format)
per tag.

Check
the sample*For info on report submission guidelines, options, and precautions for display ads, please refer to page 46.
*For details on manuscript size, capacity, etc., please refer to "Submission Rules and Disclaimer" on page 51

SP

45

In-Read Video SP／
In-Read Video PC

Implementation fees

A video advertisement frame displayed below the article
when it is being viewed.
SampleVideo AD\2million〜

500,000view

In-Read Video SP

In-Read Video PC

Page

Article page

Article page

Display

Display time: within 15–30
sec.(looping not possible)

Display time: within 15–30
sec.(looping not possible)

Period4week〜

4week〜

Ad Size

Width 640px × height360px.(submission size)
Width 320px × height 180px.
(display size)

Width 640px × height360px.(submission size)
Width 480px × height 270px.
(display size)•

There is variation in the control of the timing when playback starts
depending on the environment.

•

There are limitations concerning the video file format. Pleaseconfirm the Submission Rules before submission.

•

Minimum 1-week posting period without the final day guaranteed.

•If targeting is desired, 2.4 million yen (400,000 views guaranteed,
6,000 CPM). Please select segments from P38.

Attention

Vdeo AD

Additional fee

SP Article page

Guaranteed no. of(w/o tax)

PC Article page

If you wish to place measurement tags in articles, an additional fee
will be charged. Tags must be submitted as one file (.txt format) per
tag.
Check
the sample*For info on report submission guidelines, options, and precautions for display ads, please refer to page 46.
*For details on manuscript size, capacity, etc., please refer to "Submission Rules and Disclaimer" on page 51
SP

46

Notes on Display Ads
Application deadline
5 business days prior to submission deadline

Submission deadline
10 business days in advance. Late submission incurs a 50,000-yen special fee.
This is required for long-term placements of Targeting Rectangle Advertising/contextual advertising, the first time, 4 weeks lat er, and 8 weeks
later, you need to submit three times

Report submission target
Within 10 business days after distribution ends
This is required for long-term placements of Targeting Rectangle Advertising/contextual advertising , midway reports will be submitted for two
weeks after each submission.

OptionTag placement

Tags prepared by your company can be placed in display ads.
Implementation fees start at 200,000 yen.
Please contact us for details.

47

Email Ads
Emails are sent each morning to inform readers about the latest articles on Toyo Keizai Online.
Toyo Keizai Email providing information about advertisers are also sent every day.
Advertiser information is distributed to users with high sensitivity to information gathering.

Toyo Keizai Online Editors EmailToyo Keizai Online Editors Email sent each morning toregistered members of Toyo Keizai Online. You canspecify the top line of the ad space in the body of theemail.
SampleAD

タイトルが入りますタイトルが入ります

Implementation fees

\500,000〜(w/o tax)

Ad space

Toyo Keizai Online Editors Email ad frame

No. of emails

Approx. 600,000

Day

Daily

Time

About 7:00 a.m. Japan timeSize

Image: 520px × 29px (Display size 260px × 146px)
Title: No more than 22 characters
Body: No more than 100 characters

Reportsubmission target

After the email is sent out, a one-week measurement period istaken, after which the data is submitted within 5 business days.

AD
タイトルが入りますタイトルが入ります

AD
AD

AD

49

Toyo Keizai Email/Toyo Keizai Targeting Email
Notice of advertiser advertorials is sent to all users byemail. Targeted segments are also possible. Use toreinforce attraction of users to the advertiser’s website,
attract participants in seminars, and gain leads.

Implementation fees

Toyo Keizai EmailToyo Keizai Targeting Email\1.5 million〜 \500,000〜(w/o tax)(w/o tax)

No. of emails

Approx. 600,000

Day

Distributed dailyTime

The distribution time can be selected from (1) 11 a.m. or (2) 1:30
p.m. or (3) 16 p.m. Japan time.

unit￥80/a mailAd size

Image: at least 300 × 620 px./Title: No more than 40 double-bytecharacters/Body: No more than 40 double-byte characters x 100
lines

Reportsubmission target

After the email is sent out, a one-week measurement period istaken, after which the data is submitted within 5 business days.

Sample50

List of Segments

Age• Narrow by year of
birth
Gender• Men/WomenArea of residence• Prefecture
Role• Corporate manager• Officer• Department•

manager
Section chief
Assistant manager,
senior staff
General employee,

•

staff
Other

•
•

Household income• Under ¥2 million• ¥4–6 million• ¥6–8 million
•
•
•
•
•

¥8–10 million¥10–12 million¥12–15 million¥15–20 million
Over ¥20 million–

No. of employees• 1–9• 10–99• 100–499
•
•
•
•
•

500–999
1,000–1,999
2,000–4,999
5,000–9,999
10,000 or more

Annual sales• Less than ¥100 million• ¥100 million–¥10 billion• ¥10 billion–¥100 billion••¥100 billion–¥1 trillion¥1 trillion or more

Industry• Manufacturing (machinery, electronics,
precision instruments)• Manufacturing (other)

Job type• Corporate planning,business development• General management

•
•
•
•
•

Service (IT)Service (other)
Retail, dining
Foodstuffs, beverages, luxury foods
Pharmaceuticals, chemicals

•
•
•

•
•
•
•
•

Information systems, software
Consulting, think tank
Banking, securities, insurance, financeConstruction, housing, real estate
Trading company, wholesale

•
•

•
•
•
•
•

Resources, energy
Education
Forestry, fisheries, mining
Healthcare, welfare, nursing
Advertising, mass communications

•

•
•
•

Transportation
Information, communications
Government, public agency, publicorganization
Local government•••

Professional (attorney, CPA, tax
accountant, etc.)
Other

•

•

•
•
•
•

•
•
•

Interests• Politics, social issues• Marco economics• Industry, companies

Accounting, financeConsultant
Planning, research,marketingPublicity, public relations

•
•
•
•
•

Business, management
Accounting, finance
Human resources
Marketing, sales
IT

Sales, marketing
Manufacturing, production,
inspection
Research, development,
design••••Self-improvement,
qualifications
Job hunting, new employment
Money, investing
Hobbies, culture, crafts

Information system, IT
engineer
Designer, creator
Administration, legal affairs
Labor, personnel, human•Childcare, education

resource education
Purchasing, logistics,
materials
Professional (attorney, CPA,
tax accountant, etc.)
Educator
Other

51

Private Market Place（PMP）
This is a menu of PMP transactions for nominated buyers of Toyo Keizai Online ad spaces via DSP and SSP.
You can select the most suitable placement for each campaign goal.
We can also calculate the estimated delivery volume based on the campaign information you share with us.

Please feel free to inquire about the unit price of each placement.

Viewable PMP
Targeting PMP

Implementation fees

\3.0 million〜(w/o tax)

PMP menu with high viewability.
Targeting to specific segments is also possible.

A

C

B

D

Placement

PC: A, B
SP: C, D

Creative Size

PC: 300 × 250 px
SP: 300 × 600 px

DSP

Delivery via PMP-configurable DSPs such as DV360.

Targeting

Possible

Estimated
DeliveryVolumePlease inquire individually

CPM

Non-Targeting：¥1,500
Targeting：¥2,000

Attention

Please submit your creative at least 5 business days prior to thestart of distribution.

53

Cross Media PMP

Implementation fees

Simultaneous publication in Kaisha Shikiho Online andToyo Keizai Online. This menu enables targeted
distribution to investors.

\3.0 million〜(w/o tax)

C

A

Placement

PC: A, B, C
SP: D, E, F
300 × 250 px
300 × 600 px

Creative SizeB

*300x600 size is available only for Toyo Keizai Online.
For other sizes, please contact us.

D

DSP

Delivery via PMP-configurable DSPs such as DV360

Estimated
DeliveryVolumePlease inquire individuallyCPM¥2,000Attention

Please submit your creative at least 5 business days prior to thestart of distribution.

E
F

54

Out Stream Video PMP

Implementation fees

This is a PMP menu that enables out-streaming to a
dedicated video slot in an article. Expand the reach of yourvideo ads to a wide range of Toyo Keizai Online users.

In Read Video SP

In Read Video PC\3.0 million〜(w/o tax)

Placement

PC: In Read Video PC
SP: In Read Video SP

Creative Size

PC: 480 × 270 px
SP: 320 × 180 px

DSP

Delivery via PMP-configurable DSPs such as DV360

Targeting

Possible

Estimated
DeliveryVolumePlease inquire individuallyCPM¥1,500 *Non-Targeting

Attention

Please submit your creative at least 5 business days prior to thestart of distribution.

55

Billboard PMP

Implementation fees

\3.0 million〜

This is a PMP menu that displays a highly visible video or
still image at the top of the page. This allows for a
dynamic appeal that catches the user's attention.

Billboard PC

Billboard SP(w/o tax)

Placement

PC: Billboard PC
SP: Billboard SP

Creative Size

PC: 480 × 270 px
SP: 320 × 180 px

DSP

Delivery via PMP-configurable DSPs such as DV360

Targeting

Possible

Estimated
DeliveryVolumePlease inquire individuallyCPM¥2,000 *Non-Targeting

Attention

Please submit your creative at least 5 business days prior to thestart of distribution.

56

Targeting Segment
These are some of the targeting segments. Targeting other than those listed below is also possible, so pleasefeel free to contact us.
Category

Useer

•
•
•
•

Business
Politics & Economy
Markets
Career & Education

Age
• 20s
• 30s
• 40s

•
•
•

Life
Railroads
Automobile

•
•

50s
60s and over

Gender• Male•FemaleOccupation• Managerial position• General employee••••

Civil servant
Self-employed/freelanceHousewife
University student• Place of residenceState/Province

Net Sales• Less than 10 billion yen••

10 billion yen or more but less than 100
billion yen
More than 100 billion yen

Annual household income• 4 million yen to 6 million yen• 6 million - 8 million yen• 8 million - 10 million yen••

10 million yen to 15 million yen
More than 15 million yen

Household Composition• Married••

Never marriedChildren, etc.

Company Size
• Large Company•

Medium/Small BusinessBusiness Attributes• Business Owners• High-income earners

Industries• Agriculture,Forestry• Construction• Manufacturing

•
•
•
•
•

Wholesale and retail
Finance and Insurance
Real estate and goods rental
Information and Communication
Transportation and postal services••

Service industry (other)
Electricity, gas, heat distribution, and watersupplyPublic Service
Education and Learning Support

•
•
•
•
•

•

Medical care and welfare
Lodging,Food services
Academic research, professional and technicalservices
Lifestyle-related services and entertainment

Job Type• Management• Sales & Marketing• IT/Engineering••

General Affairs/Human Resources
Accounting/Finance57

Submission Rules

How to request display ads and email ads
When requesting display ads and email ads, confirm in advance that advertising space is available and send an application email to the address below.
Address for ad requests: ad-ask@toyokeizai.co.jp
Fill in the email subject (title) and body according to the example. We will reply with an email acknowledging the request.
*Please send one email for each frame. If requesting multiple frames, please send emails equal in number to the number of frames requested.
*If you have a replacement manuscript, please send it at the time of submission.
*If you request third-party distribution of ads, be sure to indicate this and the name of the third-party distribution service in the remarks column (see page 7 of thesubmission Rules).
*In the case of advertisers and advertising companies placing ads for the first time, the advertising fees must be paid in advance for the first three ads (payment must
be made five business days before the ad starts running). Please inquire for details.

ディスプレー広告

Display ads Sample of request email

Email Ads Sample of request email

Email subject (title)

Email subject (title)

Request: 18/04/01-18/04/28; Toyo Keizai Online;
Viewable rectangle PC: XX Co., Ltd.

Request: 18/04/01; Toyo Keizai Online Editors Email XX Co., Ltd.

Email body

Email body

Advertiser: XX Co., Ltd.
Advertising company: XX Co., Ltd.
Media: Toyo Keizai Online
Ad menu/Frame: Viewable rectangle PC
Number of displays: 500,000 imp.
Ad period: 18/04/01-18/04/28
Request amount: ¥750,000
Ad details: XX advertisement
Link URL: http://****.co.jp/←Input the full company name←Input the full company name←Input the ad menu name and frame name
←If the number of impressions is guaranteed,
input “guaranteed imp.”←If the period is guaranteed, input“guaranteed period”←If the link address is not complete at thetime of the request, provide a summary of
the advertiser’s corporate information
Remarks: Keko Toyo Tel: 03-xxxx-xxxx ←Input contact information and special
Email: xxx@xxxx.co.jp
matters, if any

Advertiser: XX Co., Ltd.
Advertising company: XX Co., Ltd.
Media: Toyo Keizai Online Editors
Email
Posting date: 18/04/01
Request amount: ¥200,000
Ad details: XX advertisement
Link URL: http://****.co.jp
Remarks: Keko Toyo Tel: 03-xxxxxxxx
Email: xxx@xxxx.co.jp
Input contact←Input the full company name←Input the full company name←Input the ad menu name

←If the link address is not complete at thetime of the request, provide a summary of
the advertiser’s corporate information←Input contact information and special
matters, if any

59How to complete the submission email for
display ads and email ads
Fill in the link URL, manuscript file name, and other necessary information along with the “ad order rdeceipt details” in the order receipt email sent by Toyo Keizai,
attach the manuscript to the email, and send it to the following address.
Address for submission: ad-send@toyokeizai.co.jp
Fill in the email subject (title) and body according to the example. We will reply with an email confirming receipt of the submission.
*If you request third-party distribution of ads, be sure to indicate this and the name of the third-party distribution service in the remarks column(see page 7 of the submission Rules).
* Please comply strictly with submission deadlines. If submissions are late, the ad start date or ad placement date may be changed.

Display ads sample

Email ads sample

Email subject (title)

Email subject (title)

Submission: 18/04/01-18/04/28; Toyo Keizai Online; Viewable rectangle PC: XX
Co., Ltd.

Submission: 18/04/01; Toyo Keizai Online Editors Email XX Co., Ltd.

Email body

Email body

Advertiser: XX Co., Ltd.
Advertising company: XX Co., Ltd.
Media: Toyo Keizai Online
Ad menu/Frame: Viewable rectangle PC
Number of displays: 500,000 imp.
Ad period: 18/04/01-18/04/28
Request amount: ¥750,000
Ad details: XX advertisement
Link URL: http://****.co.jp/
Manuscript file: ****.gif
Remarks: Keko Toyo Tel: 03-xxxx-xxxx
Email: xxx@xxxx.co.jp←Input the full company name←Input the full company name←Input the ad menu name and frame name
←If the number of impressions is guaranteed,
input “guaranteed imp.”←If the period is guaranteed, input“guaranteed period”←If the link address is not complete at thetime of the submission, provide a summary of
the advertiser’s corporate information←Input contact information and special
matters, if any

Advertiser: XX Co., Ltd.
←Input the full company nameAdvertising company: XX Co., Ltd.
←Input the full company nameMedia: Toyo Keizai Online Editors EmailPosting date: 18/04/01
Request amount: ¥200,000
Ad details: XX advertisement
Link URL: http://****.co.jp/←If the link address is not
Manuscript file: ****.txt
complete at the time of thesubmission, provide a summary of
the advertiser’s corporate
information

Remarks: Keko Toyo Tel: 03-xxxx-xxxx ←Input contact information and
Email: xxx@xxxx.co.jp
special matters, if any【Manuscript replacement/multiple simultaneous ads】
We can accept up to two manuscripts per week. Please indicate the ad periods for each manuscript at the time of submission
and submit all manuscripts at the same time.

60

Image Ad PC Submission Rules(Submission Deadline, File Format, File Size, etc.)
Submission deadline

Maximum file size (same for GIF, JPEG, and PNG)

Please submit the manuscript at least 10 business days prior to thestart date.It is necessary to confirm display and operation, so please
comply strictly with the deadline.

File format
GIF、JPG、PNG*We are unable to accept image files and content other than the above.

Advertising Menu

Image size

File size

Rectangle

Width 600px × height 500 px.

No more than
150 KB

Double rectangle

Width 600px × height 1000 px.

No more than
150 KB

Files required for submission

Maximum number of manuscripts (same for GIF, JPG, and PNG)

GIF, JPEG, and PNG Format(1) GIF, JPG, or PNG file;(2) Link URL (one site) *Specify separately in the submission email

We can accept up to two manuscripts per week. The deadline forsubmitting a replacement manuscript is also 10 business days prior to
the start of the publication of the project itself.

* If the banner background color is white, there is a risk it will be incorporated into thepage, so a border line is required.

Attention• Frequency control of interstitials is performed every 12 hours (the number of displays originating from user access is contro lled).
• Be sure to make linked sites accessible by noon of the business day prior to the ad start date. Also, making major changes t o the advertisement and changing the link
destination through redircting and the like during the ad period are prohibited.
• The ad start time is 11:00 a.m. Japan time on the first day of posting.
• If there is a problem with the display, a response will be made during business hours (10:00 a.m.–6:00 p.m., Monday to Friday, excluding holidays)

61

Image Ad Submission Rules(Third-Party Distribution)
Contents• If you request third-party distribution of ads, be sure to indicate this and the name of the third-party distribution service in the remarks column.
• If notice is not provided at the time of the request, we may not be able to implement third-party distribution even if a request is made at the time ofmanuscript submission.
• Even if the third-party distribution is tagged in the submitted manuscript, please attach the manuscript to be distributed (gif, jpg, png) to the submission
email so that we can confirm the details of the ad.
• The file size limits are in principle the same as for ordinary distribution. After clicking on a banner ad, do not open it in the same tab.

Submission deadline
Please submit the manuscript at least 10 business days prior to the start date.It is necessary to confirm display and operation, so please comply strictly with thedeadline.

Security checks• Security checks• Even in the case of a service currently approved by us, we may suspend ad placement in cases where a new security related pro blem is discovered.
• In cases where a third-party distribution service that has not been approved by us is used, we will perform the security checks designated by us. The
security check takes approximately two weeks to perform, so please be sure to contact us before making a request.
• Please note that if a problem is discovered during the security check, we may decline the use of the third-party distribution service.

Attention*The ad start time is 11:00 a.m. Japan time on the first day of posting.
*If there is a problem with the display, a response will be made during business hours(10:00 a.m.–6:00 p.m., Monday to Friday, excluding holidays)

62

Targeted In-feed and Guaranteed click advertising
Submission Rules
Submission deadline
Please submit the manuscript at least 10 business days prior to the

Number of Submission
Please submit at least three sets of the following manuscripts.

start date.

Targeted in-feed manuscript format

Guaranteed click advertising manuscript format

Text: 20 to 22 double-byte characters
Image: Width 640 x height 360px.(submission size) Width 320 x height180px.(display size) GIF (animated GIFs are not acceptable), JPG 100KB max.

Text (Main): Within 22 double-byte characters
Text (Sub): Within 21 double-byte characters
Image: Width 640 x height 360px, GIF (animated GIFs are not acceptable), JPG 100KB
max.

Prohibited characters in text manuscripts
Prohibited characters (examples of machine-dependent characters) *Use of other characters may also be prohibited.
№ ㏍ ℡ ㈱ ㈲ ㈹ ㎜ ㎝ ㎞ ㎎ ㎏ ⅠⅡⅢⅣⅤⅥⅦⅧⅨⅩ ①②③④⑤⑥⑦⑧⑨⑩ ⑴⑵⑶⑷⑸⑹⑺⑻⑼⑽ ㈪㈫㈬㈭㈮㈯㈰Characters that may be used in text manuscripts
Kanji, hiragana, double-byte katakana, numerals (single-byte), alphabetic characters (single-byte) and somesymbols(single-byte; double-byte “!” and “?”)Attention• The ad start time is 11:00 a.m. Japan time on the first day of posting.
• If there is a problem with the display, a response will be made during business hours (10:00 a.m.–6:00 p.m. Japan time, Monday to Friday, excluding holidays)• We will review all manuscripts submitted for publication. We may ask you to revise your manuscript before or after publicatio n.

63

In-Read Video PC Submission Rules
Submission deadline
Please submit the manuscript at least 10 business days prior to the start date.

Display environment

Report• Google Chrome latest version

Number of views, number of complete replays, number of clicks,• Microsoft Edge latest version (for Windows 10)• Safari latest version

CTR*Please note that ads may not be transmitted or may not be properly displayed or controlled and there may be instances where some time is required until the ad is displayed depending on thecommunications environment, terminal, unique OS specifications, use status of the user’s terminal, and other factors.

Specifications/submitted manuscript
File format Video codec

Video fileformats

Sound codec

Size in pixels

Size

DurationBit rate

mp4

H.264

AAC

Width 640px × height 360px.(submission size)
Width 480px × height 270px. (display size)

Within3 MB

15–30 sec.

Video: 1,000 kbps
Sound: 64 kbps

flv

H.263

AAC

Width 640px × height 360px.(submission size)
Width 480px × height 270px. (display size)

Within3 MB

15–30 sec.

Video: 1,000 kbps
Sound: 64 kbps

Attention• Manuscript replacement during distribution is not possible.
• We recommend the progressive distribution method.
• Be sure to submit materials for which approval has been obtained from the copyright holder. Please note that we are unable to perform any copyright processing
regarding submitted materials.
• If a claim is received from a user, we may suspend at placement.
• Even if it is technically feasible, we may refuse to publish or request revisions based on user claims or usability considerations.
• The ad start time is 11:00 a.m. Japan time on the first day of posting.
• If there is a problem with the display, a response will be made during business hours (10:00 a.m.–6:00 p.m. Japan time, Monday to Friday, excluding holidays)

64

In-Read Video SP Submission Rules
Submission deadline
Please submit the manuscript at least 15 business days prior to the start date. It is necessary to confirm display and operation, so please comply strictly with thedeadline.

Display environment

Report• OS ：

Number of views, number of complete replays, number of clicks, CTR

Android 4.0 and above, iOS 5.0 and above*Please note that ads may not be transmitted or may not be properly displayed or controlled and there may be instances where some time is required until the ad isdisplayed depending on the communications environment, terminal, unique OS specifications, use status of the user’s terminal, and other factors.

Specifications/submitted manuscript

Video fileformats

File
formatVideo codec

Sound
codec

Size in pixels

Size

DurationBit rate

mp4

H.264

AAC

Width 640px × height 360px.(submission size)
Width 320px × height 180px. (display size)

No morethan 3 KB

15–30
sec.

Video: 1,000 kbps
Sound: 64 kbps

Link destinations

One site (transition from anexternal link button)

Attention
•
•
•
•
•
•
•
•

Frequency control is performed every 12 hours.
The number of simultaneous placements is limited to one. Manuscript replacement during distribution is not possible.
We recommend the progressive distribution method.
Be sure to submit materials for which approval has been obtained from the copyright holder. Please note that we are unable to perform any copyright processing
regarding submitted materials.
If a claim is received from a user, we may suspend at placement.
Even if it is technically feasible, we may refuse to publish or request revisions based on user claims or usability considerations.
The ad start time is 11:00 a.m. Japan time on the first day of posting.
If there is a problem with the display, a response will be made during business hours (10:00 a.m.–6:00 p.m. Japan time, Monday to Friday, excluding holidays)

65

Gate PC and Billboard SP, One-day exclusive
Ad Submission Rules
Submission deadline
Please submit the manuscript at least 15 business days prior to the ad placement date.

Gate PC
Manuscript size: No more than 100 kB for top banners, side banners, and rectangles
Animation: within 15 sec. (looping not possible)
Number of simultaneous submissions: One (manuscript replacement is not possible)
Link URL: One (clickable within the entire area of the ad content)
ALT text: Not permitted
Manuscript size: Top banner: width 1,020px × height 80px., side banner: width 145px × height 600px., rectangle: width 300px × height 250px.

Billboard SP (video)
Number of simultaneous submissions:
One (manuscript replacement is
not possible)
Link URL: One
ALT text: Not permitted

Video submission guidelines
Format: MP4
Size: No more than 1920px ×1080px. (16:9)
At the time of distribution, videos will be distributed at
320px × 180px. size. Duration: Within 15 or 30 seconds

Attention• If the banner background color is white, there is a risk it will be incorporated into the page, so a border line is required.
• The ad start time is 11:00 a.m. Japan time on the first day of posting.
• If there is a problem with the display, a response will be made during business hours (10:00 a.m.–6:00 p.m., Monday to Friday, excluding holidays)• Depending on the PC environment and the user's browser, the left and right pillars of the gate may not be able to accommodate the creativity. Be careful not toinclude any creative elements in the left and right pillars that should not be missing.
• Billboard SP (video) will have a closed button in the upper right corner and an audio on/off button in the lower right corner. In order to avoid overlapping of thesebuttons on the creative, please submit a creative with 40px left/right x 40px top/bottom for both the top right and bottom rig ht.

66

Billboard PC & SP (still image) andBillboard PC (still image + video) Ad Submission Rules
Submission deadline
Please submit the manuscript at least 15 business days prior to the ad placement date.

Billboard PC (still image)

Billboard SP (still image)

Manuscript size: No more than 300 KB
Number of simultaneous submissions:
One (manuscript replacement is not possible)
Link URL: One (clickable within the entire area of the ad content)
ALT text: Not permitted
Manuscript size: Width 970px × height 250px.
File format: GIF (Animated GIF is not acceptable)

Manuscript size: No more than 100 KB
Number of simultaneous submissions:
One (manuscript replacement is not possible)
Link URL: One (clickable within the entire area of the ad content)
ALT text: Not permitted
Manuscript size: Width 640 x height 360px.(submission size) Width 320 x height180px.(display size)
File format: GIF (Animated GIF is not acceptable), PNG, JPG

Billboard PC (still image + video)

Manuscript size: No more than 300 KB
Number of simultaneous submissions: One (manuscript replacement is not possible)
Link URL: One (clickable within the still image area)
ALT text: Not permitted
Manuscript size: : width 526px × height 250px.
Video submission guidelines/Format: MP4/Size: No more than 1920px ×1080px. (16:9)/At the time of distribution, videos will be distributed at ad size.
Duration: Within 15 or 30 seconds Manuscript size: No more than 3 MB

Attention*In cases where YouTube videos are used, specify the URL of the YouTube video to be distributed.

• If the banner background color is white, there is a risk it will be incorporated into the page, so a border line is required••••

The ad start time is 11:00 a.m. Japan time on the first day of posting.
If there is a problem with the display, a response will be made during business hours (10:00 a.m.–6:00 p.m., Monday to Friday, excluding holidays)
Ads will begin to be posted at 11:00 a.m. on the first day of publication.
For video and still image and video, the closed button will be in the upper right corner and the audio ON/OFF button will be in the lower right corner. If you do notwant these buttons to overlap on the creative, please submit a creative with 40px left/right x 40px top/bottom for both the t op right and bottom right.

67

Viewable Rectangle Video,Interscroller SP Ad Submission Rules
Submission deadline
Please submit the manuscript at least 15 business days prior to the ad placement date.

Viewable Rectangle Video
Number of simultaneous submissions:
1 (cannot be replaced)
Linked URL: 1
ALT text: Not allowed

Interscroller SP Ad Submission Rules
Number of simultaneous submissions:
1 (cannot be replaced)
Linked URL: 1
ALT text: Not allowed

Format: MP4 (H264)
Size: 1920px left/right × 1080px top/bottom (aspect ratio 16:9) or less
300px x 80px for combined video and still image format(File format: PNG / JPG / GIF (animated GIFs are not acceptable).
(As a rule, file size should not exceed 100KB).
Capacity: 20 MB or less
Length: 15 or 30 seconds or less
Format: JPG, PNG
Size: Width 600px × height 1200px. (submission size)
Width 300px × height 600px. (display size)
Capacity: 300 KB or lessAttention
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Please be sure to submit materials that have been approved by the copyright holder. Please note that we do not handle copyrights for materials.
We reserve the right to discontinue publication if we receive a claim from a user.
We may refuse to distribute or publish the material or request revisions to be made to the manuscript due to user complaints, usability considerations, etc.
The ad start time is 11:00 a.m. Japan time on the first day of posting.
If there is a problem with the display, a response will be made during business hours (10:00 a.m.–6:00 p.m., Monday to Friday, excluding holidays)

68Tag Installation Rules
Advertorial
Tags that can be submitted are as follows.
AdvertisingTags

Measurement Tags

Survey Tags

ExampleGDN,YDN etc…

negotiable

AccessMill etc…

Term

Guaranteed PV
Achievement Period

Guaranteed PV
Achievement Period

Guaranteed PV
Achievement Period

Place

Advertorial

Advertorial

Advertorial

AdvertisingTags

Measurement Tags

Survey Tags

Display Ads
Tags that can be submitted are as follows.

Not allowed

ExampleNot allowedTerm

Not allowed

Guaranteed Achievement Period

Not allowed

Place

Not allowed

Display Ads

Not allowed

IAS

etc…

Attention••••

Please be sure to consult with us when considering the installation of tags.
Tags not listed above may also be available.
Please consult with us before placing tags.
There is no guarantee that the tags will work in all environments, devices, or conditions.

69

Email Ad Submission Rules(Toyo Keizai Online Editors Email Ads)
Submission deadline
Please submit the manuscript at least 10 business days prior to the ad placement date.

Manuscript format
Image: 520px × 292px (Display size 260px ×146 px)
Title: No more than 22 characters Body: No more than 100 characters• Be sure to submit a URL with http://or https://.
• In principle, the linked website should be publicly available at the time of submission.
• Making major changes to the ad and changing the link destination through redirecting and the like after submission are prohib ited.

Text manuscript
・For a text manuscript, do not insert text directly into the body of the email; attach a manuscript file prepared using a text editor.
・Set the text editor to display spaces and confirm the manuscript.

Characters that used in text manuscripts
Kanji, hiragana, double-byte katakana, numerals (double-byte/single-byte), alphabetic characters (single-byte) and some symbols (double-byte)• Some kanji characters not included in the list of characters in common use are excluded.
• The number of alphabetic characters may vary depending on the font.
• If there is a problem with the display, a response will be made during business hours (10:00 a.m.–6:00 p.m. Japan time, Monday to Friday, excluding holidays

70Email Ads Submission Rules(Toyo Keizai Email/Toyo Keizai Targeting Email)Submission deadline

File format

Please submit manuscripts by 4:30 p.m. (Japan time) at least 10 business・Please download and submit the "Toyo Keizai Mail and Targeting Mail Submission Rules"

days prior to the ad placement date.

found on the Toyo Keizai Promotion website (https://biz.toyookeizai.net/guide/).
・When using images, please submit image files as well (between 300px and 620px on theleft and right sides).

Prohibited characters and characters that may be used

Manuscript format

・The same as periodically distributed emails.

Title: No more than 40 double-byte characters

・For ruled lines, use the <hr> tag rather than a symbol (-).

*“Toyo Keizai Email” will be inserted after the title.
Body: No more than 100 lines × 40 double-byte characters*Excluding the header and footer*If there is a problem with the display, a response will be made duringbusiness hours (10:00 a.m.–6:00 p.m., Monday to Friday, excluding holidays)

Click count URL
Link URLs will be replaced with a measurement URL.
*If replacement with a measurement URL is not needed, please indicate thisat the time of request.
(In this case, it will not be possible to report the number of clicks.)

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It is necessary to insert “Produced by: [advertiser name]” after the body text.
Be sure to submit a URL in the manuscript with http://or https://.
Be sure to insert double-byte spaces before and after URLs in text.
In principle, the linked website should be publicly available at the time of submission.
Also, making major changes to the ad and changing the link destination throughredirecting and the like after submission are prohibited.

Text manuscript
・For a text manuscript, do not insert text directly into the body of the email; attach a manuscript file prepared using a text editor.
・Set the text editor to display spaces and confirm the manuscript.
・When preparing the manuscript, please use a monospaced font.
If a proportional font is used to prepare the manuscript, the layout may be distorted when displayed depending on the email r eception environment.

Header and footer
We will insert a header and footer specified by us.

71

・Please comply strictly with submission deadlines.
If submissions are late, the ad start date or ad placement date may be changed.
・In principle, the linked website should be publicly available at the time of submission.
Also, making major changes to the ad and changing the link destination through redirecting andthe like after submission are prohibited.

・If there is a problem with the display, a response will be made during business hours (10:00
a.m.–6:00 p.m., Monday to Friday, excluding holidays)

・Addition of double-byte character parameters is not supported.

72

Toyo Keizai Inc. Business Promotion Department
Rules for the Publication ofAdvertisements / Disclaimer / Cancellation Policy
Standards for the Publication of Advertisements / Rejection of Advertisements
Standards for the Publication of Advertisements
Standards for the publication of advertisements (hereinafter the “Standards”) shall apply to advertisements intended for publication via all Toyo Keizai Inc.
(hereinafter the “Company”) media. All advertisements shall comply with the Standards.

Relationship between the Standards for the Publication of Advertisements and the Rejection of Advertisements
Advertisements that meet the Standards specified by the Company, may be rejected based on the decision made by the Company on a case-by-case basis. In
addition, advertisements that do not meet the Standards may be accepted after evaluation by the Company. (The preceding notwithstanding, the Company does
not publish advertisements that violate laws or regulations.) Publication of advertisements via the Company media in the past does not preclude rejection ofcurrent or future submissions. The Company does not disclose the reasons for rejection.

Rejection of Advertisements and Responsibility of Advertisements
The Company makes the determination to accept or reject publication of individual advertisements in accordance with the Standards. However, its decision does
not reduce the responsibility of the advertiser for individual advertisements. Submission of advertisements for publication is deemed agreement by the advertiserthat it shall bear responsibility for its advertisements. The Company does not provide reasons for rejection.
Materials to Be Prepared for Screening for the Publication of Advertisement
Materials include the company name, location and business description or the URL that shows the company profile and financial settlements for the past three
years.
Complaints from third parties, including readers or users, about information posted as advertisements or in the linked websites shall be handled by the advertisers
on their own responsibility, and the Company shall have no responsibility therefor. Advertisement fees and menus may change based on the Company’s
convenience. Please confirm fees and other details beforehand. Copyrights and other intellectual property rights related to advertisements, including tie-up
advertisements with articles and pure advertisements created by the Company, shall belong to the Company even after being posted.

73

Screening Standards for the Publication of Advertisements
The Company makes the determination to accept or reject publication of individual advertisements and determinations regarding the content of advertisements inaccordance with related Japanese laws and regulations regarding advertisements and the advertisement guidelines (latest version) specified by the Japan Magazine
Advertising Association and the Japan Interactive Advertising Association, of which the Company is a member, and other industry-specific regulations, and inconsideration of characteristics of the advertisement media and the social impact of the advertisement. The Company retains the right to accept or reject publicationof individual advertisements. In addition, screening standards and the determination to accept or reject publication of individual advertisements may differ dependingon the characteristics of the relevant media, and the Company shall have no responsibility to provide reasons for rejecting individual advertisements. Advertisementsthat fall under any of the following or that the Company determines inappropriate shall be rejected for publication:• Advertisements that violate related Japanese laws or regulations, international treaties, etc.;• Advertisements that violate laws regulating advertisements and representations, including the Act on Securing Quality, Efficacy and Safety of Products Including
Pharmaceuticals and Medical Devices, the Health Promotion Act, the Act against Unjustifiable Premiums and Misleading Representations, the Act on Specified
Commercial Transactions and the Public Offices Election Act;
• Advertisements that may infringe on any individual’s rights by using names, portraits, publications or trademarks without the relevant individual’s permission;• Advertisements in which the advertiser’s name, address and contact information are not clear, and the individual/organization that is responsible is unknown;• Advertisements whose linked websites’ advertisements or representations may take unfair advantage of readers or users• Advertisements containing misleading or inappropriate representations, including false or extravagant representations that may cause incorrect understanding byreaders or users;• Advertisements that are unscientific or superstitious and may cause anxiety or take unfair advantage of readers or users;• Advertisements that are related to antisocial forces, deceitful business, products and services that are not allowed in Japan, and whose expression urges readers orusers to speculate in financial matters;• Advertisements that may disturb public order, affirm violence and crime, or that contain explicit or indecent sexual images or expressions that may be contrary to
public order and morality; and• Advertisements that the Company determines inappropriate in consideration of the characteristics of the media, the content of advertisement and social conditions.

74

Business Categories and Conditions That Cause Advertisements to Be Rejected• Advertisements that solicit or introduce pyramid schemes, multilevel marketing, network businesses and deposit transactions;• Advertisements regarding the recruitment of franchisees, distributors and human resources that do not contain specified items to be represented;• Advertisements for doctrines of specific religions, joining religious groups, spiritual abilities or unscientific fortune telling, and advertisements for products
emphasizing certain effects such as bringing good luck, economic fortune or recovery from disease;• Advertisements for businesses that fall under the category of sex establishments (store/non-store types) or short-stay hotels used primarily for sexual activities;• Advertisements for online dating services;• Advertisements for gambling or casinos (including online casinos);• Advertisements for synthetic cannabis or unregulated drugs that are collectively called quasi-legal drugs;• Advertisements calling for donations or provisions of money or articles for private purposes;• Advertisements for cryptocurrency transactions or crowdfunding, and advertisements recommending medical practices or surgeries at hospitals and clinics, and• Other advertisements that the Company determines inappropriate• Note: Advertisements for tobacco products, including electrically heated tobacco product, shall be evaluated in accordance wi th the standards specified by the
Tobacco Institute of Japan.

75

Disclaimer• Submission of an advertisement for publication is deemed acknowledgement that the advertiser agrees to bear all responsibilit y regarding said advertisement.
• The advertiser bears all responsibility for the posted advertisement (including information shown in the linked websites), and the Company shall have no
responsibility therefor.
• At any time following acceptance of an advertisement for publication, the Company reserves the right to reject or cancel publication if the content of theadvertisement violates the Standards specified by the Company.
• In the case that the Company rejects or cancels all or part of an advertisement due to reasons attributable to the advertiser, the Company shall have no
responsibility therefor.
• Screening by the Company or the decision to accept an advertisement for publication shall not be interpreted to mean that the Company has ruled out all possible
violations regarding conformity to laws, regulations or the Standards specified by the Company.
• In the case of third-party claims for damages caused by the advertisements against the Company, the relevant advertiser or advertising company shall resolve said
claims at their own responsibility and expense. However, the foregoing shall not apply to the cases involving damages caused by reasons attributable to theCompany.
• The Company shall have no responsibility for damages or loses incurred by the advertisers or advertising companies due to data loss, unauthorized access to data,
and the interruption, delay or discontinuation of Company media caused by electrical outage, natural disasters, or failures in telecommunication lines, computers,
servers or carrier networks.
• The Company does not in principle eliminate competitors for the time and period in which each advertisement is published.
• The advertiser and advertising company shall warrant that the contents of the advertisement do not violate any third-party rights, and that all property rights
regarding the contents of the advertisement have been managed thoroughly and appropriately.
• In the case that an advertisement is not published due to reasons attributable to the Company, the Company shall bear general loss or damage only. The total
amount of the compensation shall be limited to the fee for publication of said advertisement regardless of the reason.
• Advertisements in the form of articles are created based on information as of the time of publication; therefore, the Company will not in principle accept revision tocontents after publication.
• The Company asks external screening organizations to examine contents and expressions in relation to the Act on Securing Quality, Efficacy and Safety of Products
Including Pharmaceuticals and Medical Devices, Act against Unjustifiable Premiums and Misleading Representations, etc. In response to the examination conductedby said external screening organizations, the Company may require changes in the contents or expressions of the advertisements, or may cancel publication.

76

Precautions Regarding Expressions Used in Advertisements• Advertisement drafts must be reviewed in advance.
• Please do not use expressions that are confusingly similar to editorial articles (i.e., unclear distinction between the advertisement and our content, or imitation of
the design or content of our media). Please confirm that the testimonials are from real people.
• The use of the name of the media in the advertisement is not allowed.
• Please avoid using expressions that are ugly, cruel, bizarre, or may cause discomfort.
• If you wish to use No.1 or No.1 class expressions (Japan's first, largest, first person, No.1 in Japan, etc.), please be sure to include evidence of permission from athird party organization in the ad.
• When including proper nouns, please use only those that have been approved.
• We do not accept excessive aggression, sexually explicit expressions, or content that is cruel or offensive.
• Patents can only be displayed if they have been "obtained". In that case, please be sure to include the patent number. Patent pending" cannot be displayed.
• If the contents related to the Pharmaceutical Affairs Law are included, we may check with JARO.
• Please include a disclaimer for financial products and services. For pure advertisements, please fill in the landing page.
• For real estate investment, we only accept corporate advertisements for listed companies. Seminar announcements and other content intended to attract leads will
not be accepted.
• We may not be able to accept certain types of advertisements depending on the content of the product, even if there are no problems with the corporate screening
process. Please let us know the content of your advertisement in advance so that we can make a decision on whether or not it can be posted.
• Please place the landing page of the pure ad under the domain owned by the advertiser.
• If there is a significant discrepancy between the ad creative and the landing page, we may request a correction.
• If the landing page of the pure ad is an application form, please be sure to include items and elements that explain the details of the application and the terms ofuse of personal information.

77

Expressions or Images Used in Internet Advertisements• Advertisements that fall under any of the following may be rejected, or may require revision before publication is allowed:• Advertisements that may mislead users by evoking smartphone or PC windows, icons, cursors or buttons; and• Advertisements that include new operation concepts that do not match general methods. These include clicking, tapping and mouse-over operations (e.g., mouseover or mouse-out operations that allow users to jump to a different website, or to start a pop-up window).
• Sirens, horns, shouts or irritating sounds are not allowed. Advertisements that contain sound are required to have “mute” as the default setting. In addition,
advertisements including sound require a button that allows users to turn sound on/off and adjust volume.
• Advertisements that contain animations (gifs, etc.) that change rapidly, primary colors, fluorescent colors or flashing colors with higher luminance may require
revision. Advertisements that are on an endless loop or are longer that 15 seconds in length are not allowed.
• Note: Expressions and images that the Company determines to be inappropriate may require revision.

Submission of Advertisements
•
•
•
•
•
•
•
•

•
•

Submit advertisements in writing or via e-mail by the deadline for publication.
The deadline for advertisements differs depending on the media. Please confirm deadlines with the sales department at the Company.
The Company shall not accept postponement or cancellation of submitted advertisements on or after the relevant deadline.
Advertisements are pre-screened by the Company. After screening, they may be rejected or require revision.
Advertisers shall have complete responsibility for the contents of the advertisements posted (including the information provided in linked websites), and theCompany shall have no responsibility therefor.
In the case that the Company rejects or cancels all or part of an advertisement due to reasons attributable to the advertiser, the Company shall have no
responsibility therefor.。
Screening by the Company or the decision to accept an advertisement for publication shall not be interpreted to mean that the Company has ruled out all possible
violations regarding conformity to laws, regulations or the Standards specified by the Company.
Rules for the Application for Advertisement, Rules for the Publication of Advertisements, Rules for the Advertisement Materials(https://biz.toyokeizai.net/files/user/pdf/ad/Toyokeizaionline_Nyukoukitei_202002.pdf [Japanese]), advertisement fees and submission specifications may change.
When applying for advertisements, please contact the sales department at the Company to confirm the details.
When submitting advertisements for publication, advertisers shall be deemed to have agreed to follow the Rules for the Application for Advertisement, Rules for the
Publication of Advertisements and Rules for the Advertisement Materials.
When the Company sends the advertiser approval for the submission of the advertisement for publication, the contract for the publication of advertisements shall78
be entered into between the advertiser and the Company.

Application for the Publication of Advertisements: Magazine Advertisements
Application for the publication of magazine advertisements shall be submitted in writing or via e-mail by the deadline for individual media with the required items
shown below:(1) Applicant information: Company name / Department / Name of the applicant / Address / Telephone number
Billing information (If different from applicant information): Address / Department / Name of the person in charge / Telephone number(2) Content of the advertisement: Name of the advertiser (when an advertising company is the advertiser) / Name or the brand of the product to be advertised(3) Content of application: Name of the medium used for advertisement / Date of publication / Name of the advertising space (menu) / Volume of the advertisement(number of pages, etc.)(4) The advertisement fees (net amount excluding tax) / Date of application / Billing date / Payment date
Please consult the Company for detailed information on front matter, placing the advertisement on the page facing the article, etc. Due to matters relating to thelayout of articles and advertisements, the Company may not be able to accommodate your wishes.
When cancelling publication after the acceptance of the application, advertisers must pay the cancellation fees described below:

Cancellations: Magazine Advertisements
Pure Advertisements

From the day of application to 8 business days before : 50% of the Implementation fees
After the date of Finalproofreading:100% of the Implementation fees

Article ads

From the day of application to 8 business days before : 50% of the Implementation fees（cost price）
After the date of Finalproofreading:100% of the Implementation fees（cost price）
Note: “Business Aspect” in Weekly Toyo Keizai sets cancellations fees after eight weeks prior to the date of publication at
100 percent of the advertisement fees and other actual costs (including the costs of employees dispatched to theapplicant’s place of business outside the Tokyo metropolitan area, honorariums for celebrities, special photographing andother creation costs).
[Postponement] After confirming the tentative period of advertisement, the fees shall not be revised.

Whether or not a cancellation is made after the application has been submitted, the cancellation fees will be charged based on the following criteria forchanges made just before the date of the interview.
For ordinary article ads
Changes made 2 to 3 business days prior to the interview: Net 50,000 yen
coverage
Changes made between 1 business day and the day of the interview: Net 100,000 yen

For article ads coverage
requiring business travel

Change made 3 business days prior to the interview: Net 100,000 yen
Tax not included. Cancellation fees for experts and outside venues are subject to separate regulations.

79Cancellations: Internet Advertisements
Cancellations after application will be subject to a cancellation fee based on the following standards.
Pure Advertisements

Cancellation on and after the submission deadline: 100 percent of the Implementation fees

Advertisements Designed by the Company
Cancellation up to 11 business days prior to the starting date of posting: 50 percent of the advertisement fees and other actual costs
Cancellation on and after 10 business days prior to the starting date of posting: 100 percent of the advertisement fees and other actual costs
In addition to the foregoing, if advertisements designed by the Company are cancelled, the Company asks the advertisers to pay for the actual
costs of employees dispatched to the applicant’s place of business outside the Tokyo metropolitan area, honorariums for celebrities, special
photographing and other creation costs.
[Postponement] After confirming the tentative period of advertisement, the fees shall not be revised.
Regardless of whether or not a cancellation is made after application, a cancellation fee will be charged based on the following
standards for any changes made just before the interview date.

For ordinary article ads coverage• Changes made 2 to 3 business days prior to the interview: Net 50,000 yen• Changes made between 1 business day and the day of the interview: Net 100,000 yen

For article ads coverage requiring business travel
Change made 3 business days prior to the interview: Net 100,000 yen
Tax not included.
Cancellation fees for experts and outside venues are subject to separate regulations.

Cancellation of additional induction
Cancellations made after registration will be charged the full amount of the fee.

Cancellations: Seminars
In the case of cancellation after the acceptance of the application or the signing of the contract, payment of the full sponsorship amount will be required.

80

Advertising inquiries and requests:

For inquiries and requests

Hours: 10:00 a.m. –6:00 p.m. (Japan time)

adーask@toyokeizai.co.jp*We will respond to inquiries made after 6:00 p.m. thefollowing business day.

Contact Form

To submit ads
adーsend@toyokeizai.co.jp
Click here

Toyo Keizai Promotion Ad

Toyo Keizai Inc.

Toyo Keizai Online

https://biz.toyokeizai.net/

https://corp.toyokeizai.net/

https://toyokeizai.net

Information on Toyo Keizai magazine anddigital advertising

Business Promotion Division
Media Sales Department

Toyo Keizai Onlinetwitter

TOYO KEIZAI BRAND STUDIO

1-2-1 Nihonbashi Hongokucho, Chuo-ku,
Tokyo 103-8345, Japan

https://twitter.com/toyokeizai/

https://biz.toyokeizai.net/brandstudio /Toyo Keizai Onlinefacebook

Provides services to advertisers by using
Toyo Keizai’s production capabilities

https://www.facebook.com/ToyokeizaiOnline/

Toyo Keizai OnlineLINE
Toyo Keizai Shimpo Inc. distributes advertisements in accordancewith JIAA's guidelines set forth by the JIAA.