Camera & Imaging Products Association
MA Shibaura Building 3F, 3-8-10. shibaura,Minato-ku, Tokyo, 108-0023 Japan
Phone +81-3-5442-4800
PRESS RELEASEFebruary 1, 2018
Camera & Imaging Products Association (CIPA)2018 Outlook on the Shipment Forecast by Product-Type
Concerning Cameras and Related Goods
The Camera & Imaging Products Association (CIPA: President Kazuo Ushida) has announced theoutlook on the shipment forecast by product-type concerning cameras and related goods for the 2018
term.
1.

Track record of shipments 2017

In 2017 total shipments increased by 3.3% year on year in digital cameras and 0.2% ininterchangeable lenses.
Total shipments of digital cameras in 2017 (the cumulative total of shipments from January toDecember) rose by 3.3% year on year to 24,978,486 units (represented by units of million in theattached table).
Since CIPA began compiling records in 1999, digital camera shipments have recorded steady growth,surpassing 100 million units for the first time in 2007. However, shipments fell for the first time in2009 due to the global recession. Although shipments returned to growth in 2010, they fell again in2011 because of the serious impact on production from the Great East Japan Earthquake and floodingin Thailand. Since then, shipments had continued to decline. However, it turned into an increase in2017.
The Kumamoto Earthquake in the spring of 2016 had an impact on production of digital cameras,
including causing the big factory of major digital camera parts to shut down its operation temporarily
by the direct hit. However, when considering that supply of the parts has resumed since the fall of thesame year, it can be considered that shipments in 2017 reflected real ability of demand while having
an aspect of counteraction from a downturn due to the Kumamoto Earthquake.
Shipments of lenses for cameras with interchangeable lenses (interchangeable lenses) in 2017 (thecumulative total of shipments from January to December) totaled 19,220,599 units, a year-on-yearincrease of 0.2 %.
From showing a slight increase in shipments of interchangeable lenses that can be considered to havea minor counteraction due to the Kumamoto Earthquake, we can perceive the existence of solid
demand for the products of the industry.
Shipments of both digital cameras with built-in lenses and digital cameras withinterchangeable lenses grew
Shipments of digital cameras with built-in lenses (so called compact digital cameras) grew 5.7% year
on year to 13,302,797 units.

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Shipments of digital cameras with interchangeable lenses grew 0.6% year on year to 11,675,689
units.
Both categories exhibited an increase. In particular, digital cameras with interchangeable lenses inthemselves are high-added-value and high-price and at the same time they are platforms whenpurchasing a full set of interchangeable lenses compatible with them, and play a central role in aphotographing system. Shipments of this category turning to a slight increase can be considered aquite positive sign for the industry.
Boosted by enthusiastic camera fans and photo-lovers who work on varied photographic expressions
with various kinds of equipment, shipments of digital cameras with interchangeable lenses accountfor a greater share of total shipments from 27%, close to 30%, 5 years ago in 2013, to 47%, almost50%, in 2017.
On the other hand, broken down by regions, total shipments of digital cameras to Japan remained thesame scale year on year, while shipments to regions outside of Japan grew 3.8%. As for shipments ofdigital cameras with built-in lenses, those to Japan rose by 2.9% year on year while those to regions
outside of Japan increased by 6.3%. As for shipments of digital cameras with interchangeable lenses,
those to Japan contracted 5.0% year on year while those to regions outside of Japan rose by 1.3%.
As for shipments of interchangeable lenses, those to Japan contracted 6.4% year on year while thoseto regions outside of Japan rose by 1.2%.
Shipments to Japan lead in some years while those to regions outside of Japan lead in other years.
However, there is an increased trend in those to regions outside of Japan on a long-term basis;
accordingly, shipments to region outside of Japan in 2017 also grew more than those to Japan.
2.

Outlook on shipments in 2018

Total shipments (the cumulative total of shipments from January to December) of digital cameras in2018 are projected to be 23.40 million units, a year-on-year decline of 6.4%. Of those, shipments toJapan and those to regions outside of Japan are projected to be 3.30 million units (a year-on-yeardecrease of 5.7%) and 20.10 million units (a year-on-year decline of 6.5%), respectively.
Broken down by product type, shipments of digital cameras with built-in lenses are projected to be
12.10 million units (a year-on-year fall of 9.0%). Of those, shipments to Japan and those to regions
outside of Japan are projected to be 2.10 million units (a year-on-year decrease of 8.7%) and 10.00
million units (a year-on-year decline of 9.1%), respectively. Shipments of digital cameras withinterchangeable lenses are projected to be 11.30 million units (a year-on-year fall of 3.4%). Of those,shipments to Japan and those to regions outside of Japan are projected to be 1.20 million units(remaining at the same level year on year) and 10.10 million units (a year-on-year decrease of 3.8%),
respectively.
In addition to the step-up demand from users who have come to enjoy taking photos because ofsmartphones and want digital cameras with the intention of photographic expression that can never
be taken by smartphones, expectation will remain high for another step-up in demand from theexisting users of digital cameras who replace with or buy better digital cameras in order to pursue
photographs as their hobby, pleasure, or meaning for life. Therefore, it is expected that demand for
digital cameras with interchangeable lenses will expand its presence further.
Shipments of interchangeable lenses are projected to fall 3.1% year on year to 18.60 million units. Of
those, shipments to Japan and those to regions outside of Japan are projected to decline 4.2% year on
year to 2.30 million units and 3.6% year on year to 16.30 million units, respectively.

2Interchangeable lenses, which make a pair with digital cameras with interchangeable lenses (camerabody), are another leading role for expanding potentials of photographic expression remarkably, withusers buying another one each time.
Since shipments of interchangeable lenses boast quantities 1.6-1.7 times those of digital cameras withinterchangeable lenses, shipments in 2018 are projected with the same ratio.

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PRESS RELEASE

February 1, 20182018 Outlook on the Shipment Forecast by Product Type
Concerning Cameras and Related Goods
Camera & Imaging Produces Association

Millions of units
Total ShipmentsShipments to countries other than Japan

Shipments to Japan
Actualresults for2017Year-onyearchangeForecast for
2018Year-onyearchangeActualresults for2017Year-onyearchangeForecast for
2018Year-onyearchangeActualresults for2017Year-onyearchangeForecast for
2018Year-onyearchange25.0

103.3%

23.4

93.6%

3.5

100.0%

3.3

94.3%

21.5

103.8%

20.1

93.5%

Built-in lenscameras13.3

105.7%

12.1

91.0%

2.3

102.9%

2.1

91.3%

11.0

106.3%

10.0

90.9%

Interchangeablelens cameras

11.7

100.0%

11.3

96.6%

1.2

95.0%

1.2

100.0%

10.5

101.3%

10.1

96.2%

Lenses forinterchangeable lenscameras19.2

100.2%

18.6

96.9%

2.4

93.6%

2.3

95.8%

16.9

101.2%

16.3

96.4%

ItemDigital cameras (total)

Notes: Figures may not add up due to rounding.

Inquires concerning this press release:
Camera & Imaging Products Association
URL : http://www.cipa.jp/
E-mail : infostat@cipa.jp