2022

CitizenSnap
ReportGrounded in Kindness

In this report
EXECUTIVE SUMMARYABOUT SNAP

SOCIETY

PLANETPEOPLEGOVERNANCE

APPENDIX

2 // Grounded in Kindness 2022 CitizenSnap Report

Executive Summary 

04

Governance							

84About Snap 	

09

Board Structure					

85ESG Strategy and Priorities 

13

Stock and Voting Structure				

86Integrity and Compliance			

87

Society							

15Tax Strategy 						

88Responsible Products				

16Data Governance					

92Social Impact on Our Platform 			

28Enterprise Risk					

93Community and Giving				

40Snap Foundation		 			

49Appendix						

95Yellow Accelerator					

50About this Report					

96Materiality	

97

Planet		 						

522021 ESG Data Tables					

98Climate Risk 

53

SASB Index 						105Climate Strategy					

53GRI Index						107Workplace						

65Products						

69Supply Chain 					

72People		 					

75Diversity, Equity, and Inclusion

76

Supporting Our Team				

77Grounded in Kindness
Even as Snap grows and faces new opportunities and challenges, we
remain grounded in kindness. Our engineers, designers, product managers,
and other team members build our products and services to serve people.
The well-being of the community informs our decision-making, which inturn creates more value for our business over the long term. Just as we
encourage our users to embrace authentic self-expression in our products,
Snap embraces honesty and transparency in our environmental, social,and governance (ESG) reporting.

EXECUTIVE SUMMARYABOUT SNAP

SOCIETY

PLANETPEOPLEGOVERNANCE

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3 // Grounded in Kindness 2022 CitizenSnap Report

A letter from Evan
We published our first Citizen Snap Report in 2020 as a way to better explain
the way we operate our business and support our team, our community, andour partners – as well as, more broadly, our society and planet. As we continue
to learn, grow, and iterate, we have published a report every year to increasetransparency and hold ourselves publicly accountable in these areas. In a yearthat has been defined by change and global uncertainty, we have focused ourefforts around building trust, scaling empathy, and leading with our values.
We build trust with our community by continuing our ongoing efforts to createtechnology that serves humanity, from augmented reality experiences that help
Snapchatters learn American Sign Language to civic tools that help our next
generation of leaders make a positive impact by running for office.
We scaled empathy with our team and partners by working to integrate
diversity, equity, and inclusion (DEI) into our core business, launching our firstcontent accelerator to support minority-owned creatives and media companies,
and helping to launch the Action to Catalyze Tech (ACT) Report to bring over
30 technology companies, DEI experts, advocates and researchers together
to drive industry-wide accountability. And because our shared prosperity
depends on our ability to address the environmental crisis, we upleveled ourcommitments and used our platform to help Snapchatters better understandhow to take action.

We led with our values by sharing how we build safety and privacy into the designof our platform and products, and more importantly, how we’re improving in areas
where we fall short. Since our early days, we have taken responsibility for the impactthat our technology can have on society, and constantly think about changes we canmake when we see our products being used in a way that isn’t aligned to our values.
There’s no doubt that we still have an overwhelming amount of work to do, andwe will keep striving to live up to our values of being kind, smart and creative in
all aspects of how we operate. We know our responsibilities extend far beyond thecompliance laws we are required to abide by, and will keep doing our part to makea positive impact on our broader world. We believe that this isn’t just the right thing
to do, it’s the only way for Snap to succeed in the long-run.

Evan Spiegel,
Co-founder and CEO

EXECUTIVE SUMMARY

Executive Summary

ABOUT SNAPAt Snap, our mission is to contribute to human progress byempowering people to express themselves, live in the moment,
SOCIETY

learn about the world, and have fun together. Snap is built
around our core values of being kind, smart, and creative.
From the beginning, we have designed these values into our
products and into the way we treat our team, our communities,

PLANETand our partners. And as we evolve and grow, we hold steadfast
in upholding our mission and our values, never losing sight ofour foundation.
In our third annual CitizenSnap Report, we demonstrate progress

PEOPLE

towards our environmental, social, and governance (ESG) goals,
and we lay out our plans looking forward. This Executive Summary
highlights our key ESG accomplishments in 2021, organized by ourfour core pillars: Society, Planet, People, and Governance.

GOVERNANCE

While we continued to make progress during another challenging
year, there will always be more opportunities to make a more

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4 // Grounded in Kindness 2022 CitizenSnap Report

positive impact. This work is never finished.

Launched Heads Up — an in-app education portal

EXECUTIVE SUMMARYABOUT SNAP

SOCIETY

that surfaces trusted information and resources to Snapchatters
who search for common drug-related terms and slang.
We also worked to ensure that our community had accessto accurate, credible information about the COVID-19
pandemic through partnerships with government
agencies and health organizations.

Released the Run for Office
Mini, an in-app tool that empowers
Snapchatters in the US to run for elected
office in their local community based on
the issues they care most about. Since
launch, more than 4.5 million Snapchattershave used the Run for Office Mini.

Societywith a positive social impact. We worked to strengthen

Since [the] early days, we haveworked to continue evolving
responsibly. Understanding
the potential negative effects
of social media, we madeproactive choices to ensurethat all of our future products
reflected those early values.”

our communities through strategic partnerships, giving,— JENNIFER STOUT, VP, GLOBAL PUBLIC POLICY

We continued to enhance our responsible design
PLANET

principles to help ensure that inclusion, safety, andprivacy come first for everyone who uses our products.
We leveraged our platform to support mental health,
civic engagement, and to promote initiatives and causes

PEOPLE

Joined other online platforms intestifying before the Senate CommerceCommittee’s Subcommittee on
Consumer Protection, Product Safety,
and Data Security about Snap’s
approach to protecting young peopleon our platform.

and volunteering.

GOVERNANCE

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5 // Grounded in Kindness 2022 CitizenSnap Report

Published our Safety and Impact blog
as a helpful resource for anyone who wants to better
understand how young people experience our product,or the many stakeholders and advocates who seek tobetter understand how we approach critical issues
around safety and trust. We also rolled out Safety
Snapshot, a new safety and privacy-focused channel
on our Discover Platform.

Invested in content that is more inclusiveof the Snapchat community and throughout
2020 and 2021, over 50% of our hosts orleads in Snap Originals have been BIPOC or
LGBTQ+. And we launched our 523 program,an accelerator designed to support andspotlight small, minority-owned content
companies and creatives
that traditionally lack accessto resources.

Donated over $9 million dollars in Snapchat
advertising to nonprofits and $4.5 million more toorganizations focused on equitable access to education andexposure to career pathways for underserved youth. We devoted
more than 6,870 volunteer hours to Snap Philanthropy projects,
supporting 162 community organizations in 61 cities across
21 countries. And we created opportunities for historicallyunderrepresented groups through our Snap Academies, Yellow
Accelerator, career exploratory events, and mentorship programs.

EXECUTIVE SUMMARYABOUT SNAP

Conducted our first scenario
analysis in line with The Taskforce
on Climate-Related Financial Disclosures(TCFD) recommendations. The scenario
analysis is a first step in understanding
our climate risks and opportunities andwe will continue to incorporate TCFD
recommendations into our 2022 initiatives
and disclosures.

SOCIETY

PLANETPEOPLE

6 // Grounded in Kindness 2022 CitizenSnap Report

We continued our work towards a more sustainable
planet by upleveling our climate commitments,
conserving natural resources, and reducing waste.
We engaged our team, Snapchatters, and ourpartners on important environmental issues. We are
expanding programs to minimize the environmental

Continued to be focused on
making Snapchat as energy efficientas possible through engineering
our products for lower battery use, lesscharging, and reduced energy demand.
While our global community grew by 20%
in 2021, we reduced Snapchat’s total global
energy consumption by 17% per user.
And we partnered with our cloud storage
providers to optimize how our data isstored on their network to lower our carbon
emissions. While we increased our daily
active users by 20%, our carbon emissions
for data storage remained neutral.

GOVERNANCE

APPENDIX

PlanetMet our 2025 science-based emissions
reduction targets, reducing our absolute
Scope 1 and 2 emissions by over 50% and
our Scope 3 emissions by 40% per unit ofrevenue. We purchased carbon removal
credits and renewable energy to reach Net
Zero Carbon for our Scope 1 and 2 emissions.

footprint of our products across their lifecycle andbuilding a socially and environmentally responsible
supply chain that emphasizes worker well-being andresponsible materials use.

Committed to achieving
Net Negative carbon
emissions by 2030.
This means that we will go beyond

Sourced 100% renewable electricity in our
workplace, expanding our purchases to cover our offices globallyand electricity consumed by our team members working
at home or remotely. Our onsite food services resumed
when our offices opened but with foodinsecurity still on the rise, we continued ourprograms to reallocate resources and over
$300,000 from the Snap food budget toserve multiple organizations focused on foodsecurity. In addition,we distributed
over 100,000 meals to marginalized
members of our community.

Net Zero to remove more carbon
than we are emitting. This follows
on the heels of our 2020 climate
commitments when we announced
our inaugural climate strategy, withcommitments to historical and futurecarbon neutrality, SBTi approved
science-based reduction targets,and 100% renewable electricity.

Joined 200+ other businesses insigning The Climate Pledge toact on the climate crisis and takeactions to reach net-zero carbon
emissions by 2040 — 10 years
ahead of the Paris Agreement.

EXECUTIVE SUMMARY

PeopleWe continued our journey to build
a more diverse, equitable, and

ABOUT SNAP

inclusive workplace to strengthen
our culture and inspire innovation.
SOCIETY

Drove key initiatives focused on inspiring empathy, redesigning our systems,
and driving accountability related to Diversity, Equity and Inclusion (DEI)at Snap and across the tech industry. To that end we spearheaded a working group of industry experts, Catalyze
Tech, to spend a year deeply considering what it would take to transform DEI outcomes in our industry. The first
key outcome of this group was the publication of the Action to Catalyze Tech Report (the ACT Report), which laysout concrete actions that tech companies can take to truly shift the DEI paradigm.
Our recently published 2021 Diversity Annual Report recounts this work and our
DEI progress in 2021.

We supported our team’s mental
and physical well-being, and as we
re-opened our offices, we worked
to cultivate a healthy, safe work

PLANET

environment. And we worked toengage, support, and develop
employees to foster our values.

PEOPLEGOVERNANCE

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7 // Grounded in Kindness 2022 CitizenSnap Report

Supported our teams by providing best-in-class benefits and resources. We improved our mental healthbenefits by increasing the number of sessions covered from 16 to 25 for each US Snap team member and foreach of their family members, and we are also working to expand this benefit globally. We extended parental
leave to 16 weeks globally for birthing and non-birthing parents, introduced a one-month return to work
part-time period for returning parents, and launched a global fertility support program.

Expanded our training
and development options, rollingout more offerings across everything fromleadership to allyship to Snap values training.
In all, Snap team members participatedin more than 55,000 combined hoursof training and development. We alsorolled out 1:1 coaching through BetterUp,
with unlimited coaching being offered to
650 team members.

Made several additions and improvements to our Transparency Reporting byoffering new detail on the amount of content we enforced against drug-related
violations and by creating a new category to share data on reports related to
instances where our teams determined that a Snapchatter may be in crisis.
In addition to these new elements in our latest Transparency Report,
our data shows that we saw a reduction in two key areas: Violative
View Rate (VVR) and the number of accounts we enforced that
attempted to spread hate speech, violence, or harm.

EXECUTIVE SUMMARYABOUT SNAP

SOCIETY

Governance
Snap maintains a governance structure focused on long-

PLANETPEOPLE

Released our revamped
Global Code of Conduct

term shareholder value, transparency, and robust ethicalthat codifies the high standards wehold ourselves to every day. We also
increased automation of our due
diligence processes and screeningthat covers 100% of identified third
parties to ensure we are working
with responsible partners.

diverse and experienced. Our tax program is aimed at

decision-making. We seek to maintain a Board that ispaying fair taxes where we do business and positions us
as a responsible part of communities where we operate.
We run a robust enterprise risk program that links
enterprise-level risks with company strategic objectives.

Continued to avoid
operating in tax havens,

and avoid having any stateless or“nowhere” income that is not taxed.
Our profits are fully subject to tax
in jurisdictions where we havesubstantive business operations.

Identified 199 total enterprise levelrisks through our robust enterpriserisk assessment process. Many ofthese are ESG-related risks including
those related to privacy, trust andsafety on our platform, integrity ofdata used to make business decisions,and retention of talent. We prioritize
the list to identify the top risks andeach of these risks are assigned toan executive sponsor to oversee.

Maintained representation of womenat 50% and increased representation ofBlack, Indigenous, and People of Color(BIPOC) to 25% of our Independent
Directors on Snap’s Board.

GOVERNANCE

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8 // Grounded in Kindness 2022 CitizenSnap Report

Across each pillar, we deepened our commitment to the communities we served in 2021.
We are dedicated to expanding on this work as we look ahead in 2022 and beyond.

About SnapEXECUTIVE SUMMARY

Snap Inc. is a camera company. We believe that reinventing thecamera represents our greatest opportunity to improve the way

ABOUT SNAPESG Strategy and Priorities

5B Snaps

foundedcreated each day

NearlySnapchat is available inpeople live and communicate. We contribute to human progressby empowering people to express themselves, live in the moment,
learn about the world, and have fun together.

SOCIETY

2011

While headquartered in Santa Monica, California, Snap is a global

6K employees
across 15 countries

40 languages.

company with offices in the United Kingdom, France, Ukraine,
India, Australia, and many more countries. We are proud to serve an
incredibly diverse community of more than 300 million daily active
PLANET

users, on average, around the world, and we believe that building
inclusive products and workplaces are central to our mission.

PEOPLEOver

Snapchat is a community of

per day on averagewith more than 300 million
daily active users, on average,around the world.

6B AR
Lens plays

600M+ people

500M
Snapchatterswatched Shows on Discoverin 2021.

GOVERNANCE

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9 // Grounded in Kindness 2022 CitizenSnap Report

Snap is proud to be includedin the North America and World
Dow Jones Sustainability Indices.

Products and Services
EXECUTIVE SUMMARYABOUT SNAPESG Strategy and Priorities

SOCIETY

PLANETPEOPLEGOVERNANCE

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10 // Grounded in Kindness 2022 CitizenSnap Report

SNAPCHATCAMERACOMMUNICATION

Our flagship product, Snapchat, is a camera
application that helps people communicate visuallywith friends and family through short videos andimages called Snaps. By opening directly to thecamera, we empower users to express themselves
instantly. Snapchat contains five distinct tabs.

Snapchat opens directly to the Camera, making it easy
to create a Snap and send it to friends. Our augmented
reality (AR) capabilities within our Camera, such as
Lenses and creative tools, allow for creativity andself-expression. While Snaps are deleted by default,
users can save their creativity through a searchable
collection of Memories stored on both their Snapchat
account and their mobile device. A user can also
capture Snaps on our wearable devices, Spectacles.
Spectacles connect seamlessly with Snapchat andcapture photos and video from a human perspective.

Communication allows users to send Snaps tofriends, collectively or individually, through ourephemeral, efficient messaging architecture. WithinCommunication, users can send messages throughtexts, Snaps, and voice or video calling. They canalso communicate with a personalized avatar called
Bitmoji, and its associated contextual stickers andimages, which integrate seamlessly into both mobile
devices and desktop browsers. Further, users cancommunicate by playing one of our Games together
and through Minis, which bring bite-sized utility
experiences to our community inside Snapchat.

EXECUTIVE SUMMARYABOUT SNAPESG Strategy and Priorities

SOCIETY

PLANETPEOPLEGOVERNANCE

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11 // Grounded in Kindness 2022 CitizenSnap Report

SNAP MAP

STORIESSPOTLIGHT

Snap Map is a live and highly personalized map thatallows Snapchatters to connect with friends and explore
what is going on in their local area. Snap Map makes
it easy to locate friends who choose to share theirlocation and view a heatmap of recent Snaps posted
to Our Story by location. Places, rich profiles of local
businesses that include information such as store hours
and reviews, overlay specialized experiences from selectpartners on top of Snap Map, and allow Snapchatters
to take direct actions such as sharing a favorite store,
ordering takeout, or making a reservation.

Stories feature content from a Snapchatter’s friends,
our community, and our content partners. Friends’
Stories allow our community to express themselvesto their friends in narrative form through photos andvideos, shown in chronological order. The Discoversection of this tab displays curated content basedon a Snapchatter’s subscriptions and interests, andfeatures news and information from our vetted media
publishers and content creators, as well as originalcontent in Snap Originals. We also offer Public
Profiles, as a way for our creator community and ouradvertising partners to surface their AR content andAR Lenses on our platform.

Spotlight is a way to share user-generated content withthe entire Snapchat community. Here we surface themost entertaining Snaps from our community all in one
place, which becomes tailored to each Snapchatterover time based on their preferences and favorites.
Spotlight is proactively moderated using human review
before content can reach more than 25 people.

Many elements and features of Snapchat are enhanced by our expansive partner
ecosystem that includes developers, creators, publishers, and advertisers, among
others. We help them create and bring content and experiences into Snapchat,leverage Snapchat capabilities in their own applications and websites, and use
advertising to promote these and other experiences to our large, engaged, anddifferentiated user base.

EXECUTIVE SUMMARYABOUT SNAPESG Strategy and Priorities

SOCIETY

PLANETPEOPLEGOVERNANCE

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12 // Grounded in Kindness 2022 CitizenSnap Report

Developers are able to integrate with Snapchat in many ways, including throughGames, Minis, and Snap Kit. Snap Kit invites developers to easily build with
Snapchat, bringing the best of Snapchat’s technology to grow their businesses
and create engaging experiences. Through Camera Kit, our partners can embed
Snap’s AR platform directly into their application, extending our reach andexpanding our opportunity to learn through new AR use cases.
AR creators can use Lens Studio, our powerful desktop application designed
for creators and developers, to build augmented reality experiences for
Snapchatters. Spotlight creators can utilize our content creation tools to reachmillions of Snapchatters and build their businesses through various monetization
opportunities. Our Creator Marketplace connects both AR and Spotlight creators
directly with our advertising partners.
And we are building hardware that will help bring augmented reality to life,
redefining how we interact with and overlay computing on the world, withproducts such as Spectacles and Pixy.

ESG Strategy and Priorities
Our ESG strategic framework, “Grounded in Kindness,” consists of four pillars:Society, Planet, People, and Governance. Under each pillar, we establish key drivers
that we integrate into teams across Snap.

EXECUTIVE SUMMARYABOUT SNAPESG Strategy and Priorities

SOCIETY

PLANET

Core to our ESG strategy is the pursuit of partnerships. We won’t be successful if
we go it alone — with complex ESG challenges nobody can — and we actively seek
input and engagement opportunities with organizations that have expertise on ourbusiness and our priority issues. Partnerships with groups that support our local
communities where we operate are also an important part of how we engage.
In 2020, we conducted our first materiality assessment (please see the Appendix
for more information about the materiality assessment) to better understand the
ESG issues where Snap can and should lead. After engaging internal and external
stakeholders through a series of surveys and interviews, we found that many ofSnap’s highest priorities relate to product design and use.
Snap’s approach to these issues can be found in the Society and Governancesections of this report. Diversity, Equity, and Inclusion also emerged as a priority andis a critically important topic for our company, and more information about this work
can be found in the People section of this report and in our Diversity Annual Report.

Our High Priority ESG issues
1
Responsible
Product Use andDevelopment

4
Privacy andData Protection

2

3

Content Safety
and Governance5

Mental Healthand Technology

6
EthicalLeadershipand GovernanceDiversity,
Equity, andInclusion

PEOPLEOur ESG priorities are integrated into our business strategy. Issues such as privacy,
safety, inclusion, and transparency are important aspects of product design —while taking action to address the climate crisis factors into decisions around ourbusiness operations and supply chain. We also incorporate ESG updates into semiannual Board committee meetings and annually into full Board meetings.
GOVERNANCE

APPENDIX

Reporting to globally recognized reporting standards from the
Global Reporting Initiative (core standards) and the Sustainability
Accounting Standards Board, we cover our ESG progress during2021. In 2021, we focused on making progress on many of thecommitments we outlined in the 2021 CitizenSnap report.

7
Business Ethics /Fair Business
Practices

8

Protection andRights of Minors

Promotionof Beneficial
Content

Society

13 // Grounded in Kindness 2022 CitizenSnap Report

9PeopleGovernanceEXECUTIVE SUMMARY

PLANETPEOPLE

Addressing the climate crisis by reducing the carbon
footprint of our products and operations

Creating a diverse, equitable, and inclusive workplace
to strengthen our culture and inspire innovation in ourorganization and the industry at large

Conserving natural resources and reducing waste
ABOUT SNAP

Minimizing the environmental footprint of our products
across their lifecycle

ESG Strategy and Priorities

Building a socially and environmentally responsible
supply chain that emphasizes worker well-being
and responsible materials use

SOCIETY

PLANET

Encouraging wellness and ensuring a healthy,safe environment
Engaging, supporting, and developing employees tofoster our unique values and our strong commitment
to integrity

SOCIETY

GOVERNANCE

Strengthening communities through strategic
partnerships, giving, and volunteering

Maintaining a governance structure focused on
creating long term shareholder value, transparency,
and robust decision-making processes

Implementing responsible design principles toensure inclusion, safety, and privacy for everyone
who uses our products
PEOPLE

Doing business responsibly and ethically, andexpecting the same of our partners

Leveraging our platform to support mental healthand civic engagement, and promote initiatives
and causes with a positive social impact

Integrating a robust enterprise risk framework to
anticipate, identify, prioritize, and manage material
risks to business objectives

GOVERNANCE

APPENDIX

CitizenSnap
ESG Priorities

14 // Grounded in Kindness 2022 CitizenSnap ReportSociety

EXECUTIVE SUMMARYABOUT SNAPAt Snap, we strengthen our communities throughstrategic partnerships, giving, and volunteering.
We implement responsible design principles to help
promote inclusion, safety, and privacy for those who
use our products. We also leverage our platform
to support mental health, civic engagement, and

SOCIETY
Responsible Products		

promoting initiatives that create positive impact.

Social Impact on Our Platform
Community and Giving		Snap Foundation		
Yellow Accelerator

PLANET

IN THIS SECTIONPEOPLEGOVERNANCE

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15 // Grounded in Kindness 2022 CitizenSnap Report

16

Responsible Products

28

Social Impact on Our Platform

40

Community and Giving49

Snap Foundation

50

Yellow Accelerator

Responsible Products
Empowering people to express themselves through the products we create is criticalto our approach to kind business. We foster trust in our platform by considering
the privacy, safety, and inclusiveness of a new feature at the front end of the design
process. And in 2021, we made major progress advancing inclusion by design.

EXECUTIVE SUMMARYABOUT SNAP

SOCIETY
Responsible Products		
Social Impact on Our Platform
Community and Giving		Snap Foundation		
Yellow Accelerator

PLANETPEOPLEGOVERNANCE

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16 // Grounded in Kindness 2022 CitizenSnap Report

As we develop products that overlay computing onto the world around us, we havea big opportunity and responsibility to do it in a way that respects, empowers, andimproves the lives of those who use our product. We seek to develop products thatare human-centered, approachable, and easy to understand. We work to anticipate
and mitigate unintended consequences of our products in use.

Privacy by Design
Snapchat was designed to help people communicate with their close friends andfamily members – and from the outset, we wanted to build our service to reflect
the way we talk to each other in real life, replicating real world conversations.
Privacy is integral to our mission of contributing to human progress by empowering
people to express themselves, live in the moment, learn about the world, and have
fun together.
We don’t stockpile private messages and we don’t publicly showcase a timeline ofeverything our users ever posted. Snapchat is designed so that people can only see thethings people want to share, for as long as they want to share them, and encourages
users to interact with their real friends, not strangers. This makes Snapchat feel less likea permanent public record and more like a conversation with friends. When we process
personal data of Snapchatters, we do so in a way that is in line with our Privacy by
Design standards and principles.

We seek to develop products thatare human-centered, approachable,
and easy to understand.

For example, we:• Provide Snapchatters with an Ad Preferences setting, where they can better
understand and make informed choices about the types of ads they want to see on
our platform• Default to location-sharing off for Snapchatters when they first use our Snap
Map, and only offer them the chance to share their location with friends. We also
periodically remind users when they are sharing location to ensure that they wish
to continue doing so• Offer a feature called Friend Check Up, which prompts Snapchatters to review
their friend lists and make sure these Snapchatters are people they actually knowOur Privacy Principles

EXECUTIVE SUMMARY

We communicate honestly and openly: When you use Snap
products, you share information with us — it’s our responsibility
to help you understand how that information is used.

ABOUT SNAP

SOCIETY

You choose how to express yourself: We believe that privacy isessential to empowering self-expression.

Responsible Products		
Social Impact on Our Platform
Community and Giving		Snap Foundation		
Yellow Accelerator

PLANETPEOPLEGOVERNANCE

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Privacy by Design Process
Snap’s unique Privacy by Design process means we design our products with privacy
in mind from the beginning — and new product features, services, and functionalities
that process personal data go through an intense privacy review process, which
includes teams from across the company. We learn details of how a feature could
impact user privacy, and challenge ourselves to find the best way to design the
product to align products with our values.
Snap’s Privacy by Design program succeeds because it is led by a cross-functionalteam that includes a wide variety of internal stakeholders — from designers, data
scientists, and engineers to product managers, product and privacy lawyers, andprivacy engineers. During our unique privacy review process, our legal and privacy
engineering team members evaluate the data that a feature collects, considering
applicable laws, our Privacy Principles, and Privacy Policy. There is often an emphasison data minimization and narrowly tailoring the use of data to the purpose forthe collection.

We design with privacy in mind: New features go through an
intense privacy review process — we talk about things, wedebate them, and we work hard to build products we’re proudof and that we’ll want to use.

You control your information: We provide easy ways to accessand update your information, adjust how much information you
share with us, and request that we delete your information —or your account altogether.

Deletion is our default: Snapchat aims to capture the feelingof hanging out with friends in person — that’s why Snaps
and Chats are deleted from our servers once they’re opened
or expired.

We design our products withprivacy in mind from the beginning.

Privacy Center
Helping Snapchatters understand and control how their information is used on ourplatform is an important part of protecting privacy. Snap’s Privacy Center describes
our Privacy Principles and provides detail on our Privacy Policy. The Privacy Center
also contains a Privacy by Product page, which provides more information about how
prominent Snap features collect and use data.

EXECUTIVE SUMMARYABOUT SNAP

Auditing
SOCIETY
Responsible Products		
Social Impact on Our Platform
Community and Giving		

The Privacy Program at Snap is audited on a biennial basis by an independent
third-party privacy assessor. Snap also releases Transparency Reports twice ayear, providing insight into the volume and nature of governmental requests for
Snapchatters’ account information and other legal notifications.

Snap Foundation		
Yellow Accelerator

PLANETPEOPLEGOVERNANCE

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18 // Grounded in Kindness 2022 CitizenSnap Report

Helping Snapchatters understand and control
how their information is used on our platform is
an important part of protecting privacy.

Security by Design
Snap operates an engineering-focused Information Security program, in concert with
Privacy and Safety, to bring robust and scalable solutions to secure our products andenterprise. We aim to seamlessly preserve the security and privacy of our user data,
while enabling innovation and growth at Snap. We protect Snap infrastructure fromcyber threats and vulnerabilities through proactive detection and continued real-timemonitoring and response. We provide security assurance to our customers andvendors through internal and external assessments and audits, and maintain ongoingsecurity risk visibility across the enterprise.
Our team spans all facets of Security, Privacy, and Platform Safety, and is composedof industry recognized engineers, ethical hackers, cryptographers, governance,risk and compliance leaders, and technical program managers. Our team members
have published well known books on application security, hold patents for security
innovations, led improvements in open source code security, have spoken at notableconferences, and participate in technical advisory boards. We are dedicated tocontinued security education globally across Snap, and share security and privacy
as an enterprise-wide responsibility, starting at onboarding.
With Responsible Products as a key part of our mission, our leadership, engineers,and developers are committed to taking security and privacy into account when
thinking about growth and product strategy, and continue to provide our community
with a safe, fun, and secure experience.

We aim to seamlessly preserve
the security and privacy of our user
data, whilst enabling innovationand growth at Snap.

Safety by Design
EXECUTIVE SUMMARYABOUT SNAP

SOCIETY
Responsible Products		
Social Impact on Our Platform
Community and Giving		Snap Foundation		
Yellow Accelerator

PLANETPEOPLEGOVERNANCE

Snap is committed to the safety and well-being of our community, and we apply
Safety by Design principles to keep Snapchatters safe and informed. We have zerotolerance for illegal or harmful content on Snapchat and clearly illustrate the types ofcontent that are not acceptable in our Community Guidelines and Terms of Service.
Safety by Design for Snap is a multi-pronged approach, and is architected into manyof our products and features right from the start. In 2021, we launched our Safety andImpact blog as a helpful resource for anyone who wants to better understand how
young people experience our product, or the many stakeholders and advocates whoseek to better understand how we approach critical issues around safety and trust.

Safety by Design Process
Safety by Design, which is deeply integrated into Snap’s product design process,is a shared responsibility and we relentlessly adapt and evolve safety practices as
the platform grows and changes. We seek to keep our users safe while we build
meaningful and impactful products.
Snap’s approach to Safety is characterized by four main pillars: Prevention, Action,
Response, and Partnership.
Prevention is anchored by a Safety by Design program to anticipate
and prevent the opportunity for abuse before it can happen. We alsoutilize certain non-public algorithmic and technological tools to catchabuse before it goes live on our platform.
Action gives users the ability to control their experience in the
moment. This control includes user-controlled settings and in-app
abuse reporting. These not only give our users the ability to manage
their Snapchat environment, but also take action on inappropriate
content when it occurs. We also empower our community to makedecisions about the types of ads they see through our Advertisingand Interest Preferences settings.
Response is our reactive review and response to abuse reports from
Snapchatters and law enforcement. We have dedicated teams
focused on creating a space where users and brands feel safe and wehave dedicated teams who review and respond to reports about
harmful behavior on the app.
Lastly, Partnership includes educational outreach and relationships.
In addition to working with law enforcement agencies, we collaborate
with expert not-for-profit safety advocacy organizations, many ofwhom sit on our Safety Advisory Board.

APPENDIX

We seek to keep our users safe while webuild meaningful and impactful products.
19 // Grounded in Kindness 2022 CitizenSnap ReportOur Safety Principles
The principles underpinning Safety by Design at Snap dovetail well with many of ourprivacy principles, sharing the foundation of transparency and control. From theseprinciples we design products, implement policies, systems, and frameworks toprevent, investigate, and address abuse and ensure that safety is part of the fabric of
our culture.

EXECUTIVE SUMMARYABOUT SNAP

• We take into account the unique sensitivities and considerations of minors when
we design products.
SOCIETY
Responsible Products		
Social Impact on Our Platform
Community and Giving		Snap Foundation		
Yellow Accelerator

PLANET• We empower Snapchatters by providing consistent and easy-to-use controls.
• We communicate directly and openly with our community so that Snapchatters
can understand our policies.
• We strive to mitigate and deeply understand the vectors of abuse andinappropriate behavior or content, and we work with industry experts to discuss,
review, and test products until we think they are ready to use.
• We design products, create policies and execute by taking into account thecontext, reach, and nature of the content on Snapchat.

PEOPLEGOVERNANCE

APPENDIX

20 // Grounded in Kindness 2022 CitizenSnap Report

In 2021, we continued to implement additional measures to keep Snapchatterssafe on our platform. That includes new measures that:

Prevent underage use. We implemented a new safeguard that prevents Snapchat
users between 13-17 with existing accounts from updating their birthday to an ageof 18 or above. Specifically, if a minor attempts to change their year of birth toan age over 18, we will prevent the change as a way to ensure that users are notaccessing age-inappropriate content within Snapchat. Additionally, we make noeffort to market to children, and individuals under the age of 13 are not permitted
to create Snapchat accounts. When registering for an account, individuals are
required to provide their date of birth, and the registration process fails if a user
inputs an age under the age of 13.
Take into account the unique sensitivities and considerations of minors when
we design products. We intentionally make it harder for strangers to find minors
by banning public profiles for people under 18 and rolled out an additional feature
this year to limit the discoverability of minors in Quick Add (friend suggestions).
We have also long deployed age-gating tools to prevent minors from viewing
age-regulated content and ads.
Invest in educational programs and initiatives that support the safety and mental
health of our community — like Friend Check Up. Launched in 2021, Friend Check
Up prompts Snapchatters to review who they are friends with and make sure the list
is made up of people they know and still want to be connected with.
Increase collaboration with cross-industry safety partners. Since online safety
is a shared responsibility, spanning a host of sectors and actors, we increased ourefforts to work in concert with key safety partners this year. That includes our
Safety Advisory Board, technology industry peers, government, and civil society.

Advisory Board
Snap maintains a Safety Advisory Board to ensure we stay on the forefront of themost pressing safety issues, including family online safety, key content topics,
and educational resources for schools. The board is made up of leading global safetyadvocates who offer insights that guide our policies and product development, shape
our approach to important safety issues, and provide us with strategic advice. The
board members educate, challenge, and raise issues on how to keep the Snapchat
community safe. We will continue to expand and diversify the board to include
members from additional geographies, professional disciplines, and areas of expertise.

EXECUTIVE SUMMARYABOUT SNAP

SOCIETY
Responsible Products		
Social Impact on Our Platform
Community and Giving		Snap Foundation		
Yellow Accelerator

PLANETPEOPLEGOVERNANCE

APPENDIX

21 // Grounded in Kindness 2022 CitizenSnap Report

Community and Content Guidelines
Snap maintains Community Guidelines to support our mission by encouraging thebroadest range of self-expression, while making sure Snapchatters can use our services
safely every day. We intend for these Guidelines to be clear and understandable forall members of our community. These Guidelines apply to all Snapchatters and theircontent, whether it’s text, images, links or attachments, emojis, and creative tools.
Advertisers and media partners in Discover agree to additional publisher guidelines,
including the requirement that their content is accurate and, where appropriate,fact-checked. No one is exempt from these guidelines, whether they are celebrities,
politicians, or other public figures. Terrorist organizations and hate groups are prohibitedfrom Snapchat and we have no tolerance for content that advocates or advances hate,violent extremism, or terrorism.
Our publishing partners must abide by strict Content Guidelines and we maintain an
editorial team that works closely with our partners to present content that is accurate
and responsible. To provide further safeguards against misinformation, we have ahuman moderation team that works 24/7, and we encourage Snapchatters to report
safety concerns.
With Spotlight, Snapchat’s entertainment platform for user-generated content, we
designed it to be a safe and positive experience for our community. All content
eligible for broad amplification (25+ people) to Snapchatters first goes throughhuman moderation to ensure compliance with our Community Guidelines. This helps
to prohibit the spread of misinformation that causes harm, hate speech, bullying,harassment, violent content, impersonation, and sexually explicit content. If a Snap isin violation of these Guidelines, it is reported to our Trust and Safety Team, and won’t
be eligible for wider promotion.

Monitoring and Enforcement
Snapchat prohibits exploitation of any member of our community — and young
people in particular — and actively works to prevent, detect, and eliminate abuse on
our platform. We are always working to improve our capabilities for countering illicit
activity. We strive to promptly review reports of child sexual exploitation and abuse— and evidence of this activity results in account termination and reporting to the
National Center for Missing & Exploited Children, as required by law.
Our global in-house Law Enforcement Operations team is dedicated to reviewing
and responding to law enforcement requests for data related to their investigations.
Over the past year, we invested in growing this team by 74%, with many new teammembers joining across all levels, including some from careers as prosecutors
and law enforcement officials with experience in youth safety. As a result of theseinvestments, we significantly improved our response times for law enforcement
investigations by 85% year-over-year. We also welcomed Rahul Gupta to serve as our
first Head of Law Enforcement Outreach.
In October 2021, we held our first-ever Snap Law Enforcement Summit to help build
stronger connections and explain our services to US law enforcement officials.
More than 1,700 law enforcement officials from federal, state, and local agencies
participated, after which 86% of attendees said they have a better understandingof our work with law enforcement.

TRANSPARENCY REPORTING
Our Transparency Report highlights how we enforce our Community Guidelines,
which results in a safer, healthier, and more respectful community across our platform.
We report on the volume and nature of governmental requests for Snapchatters’
account information and other legal notifications. In 2021, we enforced against 12.9
million pieces of content globally that violated our policies. We received 61,236 law
enforcement requests for user information for 93,930 account identifiers1, with 72.2%
resulting in disclosure. We also started sharing our median turnaround time to actionuser reports in minutes instead of hours, to provide more granular detail on ouroperational practices and efficacy.

EXECUTIVE SUMMARYABOUT SNAP

SOCIETY
Responsible Products		
Social Impact on Our Platform
Community and Giving		Snap Foundation		
Yellow Accelerator

PLANET

We also continued to expand our partnerships with industry experts as well as
our in-app features to help educate Snapchatters about online risks and how to
use in-app reporting to alert our Trust and Safety teams to any type of concern
or policy violation. Likewise, we continued to add partners to our trusted flagger
program, which provides vetted safety experts with a confidential channel toreport emergency escalations. We work closely with these groups to provide safety
education, wellness resources, and other reporting guidance so they can help
support the Snapchat community. Read the full report here.

Safety Reporting and Tips
PEOPLEGOVERNANCE

APPENDIX

As a community that cares, we empower
Snapchatters to alert us via an in-app reporting
tool if they worry a friend is at risk for self-harm.
Likewise, we provide support to the alerting
friend if needed. Appearing as a message from
Snapchat Support, the intervention directs
people to expert help — such as emergency
services like 911, professional hotlines like the
Crisis Text Line, the Suicide Prevention Hotline,
and crisis hotline resources in over 20 countries
and languages. Within our Safety Center, we
provide parents, teachers, and Snapchatterswith safety tips and resources on how to staysafe on our platform.

Demonstrating Privacy
and Safety Leadershipon Capitol Hill

In 2021, our VP of Global Public Policy, Jennifer Stout, joined othertech platforms in testifying before the Senate Commerce Committee’s
Subcommittee on Consumer Protection, Product Safety, and Data Security
about Snap’s approach to protecting young people on our platform. Stout
explained to the Subcommittee how Snapchat was built differently fromtraditional social media platforms, how we have responsibly evolved ourplatform and products over the years, and where we need to continue toimprove to better protect the wellbeing of our community. We have always
believed that we have a moral responsibility to put the wellbeing of ourcommunity first.

Since [the] early days, we have worked to continue
evolving responsibly. Understanding the potential negative
effects of social media, we made proactive choices toensure that all of our future products reflected those earlyvalues. We didn’t need to reinvent the wheel to do that.
Our team was able to learn from history when confronting
the challenges posed by new technology.”— JENNIFER STOUT, VP OF GLOBAL PUBLIC POLICY

22 // Grounded in Kindness 2022 CitizenSnap Report

1 “Account identifiers” reflects the number of identifiers (e.g., username,email address, and phone number) specified by law enforcement inlegal process when requesting user information.

Safety Education and Support
EXECUTIVE SUMMARY

We provide educational resources and support to Snapchatters to help keep them informed and safe.

PARENT GUIDEABOUT SNAP

A Parents & Guardians
Guide to Snapchat

SOCIETY
Responsible Products		
Social Impact on Our Platform
Community and Giving		

What’s inside?

Snapchat’s
Features

Common
FAQ’s

Safety & Wellness
Resources

Conversation
Starters

We take responsibility for helping parents understand Snapchat
and the features we’ve created to help keep their children safe.
The Parent’s Guide to Snapchat, available in 41 languages, promotesa healthy dialogue in an accessible format to help dispel parents’
misconceptions about Snapchat and give them ideas on how to talkto their kids about the app.

Snap Foundation		
Yellow Accelerator

PLANETPEOPLECRISIS TEXT LINEWe partner with Crisis Text Line, a global nonprofit organization
providing free mental health texting service through confidential
crisis intervention via SMS message. In the last year, we’ve
supported over 10,200 conversations. In 2020, we partnered with
Crisis Text Line on our new Parent’s Guide to Snapchat and thelaunch of our well-being tool, Here For You. We are partnering with
Shout in the UK, where we will launch a crisis text line for local
Snapchatters — similar to what we offer our community in the US.

UPLEVELING DIGITAL LITERACY

GOVERNANCE

APPENDIX

23 // Grounded in Kindness 2022 CitizenSnap Report

In 2021, we doubled down on our commitment to safety and privacy
when, on Global Privacy Day, we launched a new digital literacy
initiative. Safety Snapshot is a safety- and privacy-focused channel
on our Discover Platform produced in partnership with outside
experts. This channel provides Snapchatters with straightforward
tips, such as how to better protect their account by verifying theiremail and phone number. Other episodes focus on Snapchat’s privacy
settings, the importance of two-factor authentication, and how to set
strong passwords to protect against phishing attacks. Our goal is tofind innovative ways to further integrate online safety education in
Snapchat, in ways that will resonate with this mobile-first generation.

Inclusion by Design
At Snap, our North Star is to build products that our community can use and enjoyno matter where you live, what your background is, what you look like, how you
communicate, or how much money you make. We believe that better tools andprinciples for building empathy will translate into products that meet the needs anddesires of our global community.

EXECUTIVE SUMMARYABOUT SNAP

SOCIETY
Responsible Products		
Social Impact on Our Platform
Community and Giving		Snap Foundation		
Yellow Accelerator

PLANET

Inclusion by Design at Snap began as several different initiatives that are being
formalized under a cross-functional program, Made For Me. Today, our process isdriven by product science and our Inclusion, Diversity, Equity, and Awareness (IDEA)
team, which puts inclusion principles into action, in partnership with many crossfunctional partners. We are starting to incorporate fairness and inclusion into how
we develop and evaluate new products. Our approach is to combine empathy withresearch so that we can understand how users interact with our products, evaluate
why they do, perform experimentation to validate our findings, and iterate our future
designs to enhance inclusiveness and fairness.

Made For Me

PEOPLEAs part of our newly-formed product inclusion team, Made For Me, we are developing
new methods for testing the inclusivity of features by increasing the diversity of
testers and points at which we test. This initiative adds a component that specificallytests products with users from underrepresented communities to understand how
they would use products and what they need. The insights gained will help our
product team better understand the perceptions, usage, and implications of a new
product experience for marginalized communities — ensuring that we build not justfor our community, but with them.

GOVERNANCE

APPENDIX

24 // Grounded in Kindness 2022 CitizenSnap Report

Our approach is to combine empathy
with research.

Inclusive Engineering
We’re also evolving our approach to diversity and inclusion in our engineering work.
We understand this requires rethinking our ways of working, redesigning some ofour systems, and in some places simply breaking them. In 2021, we launched a newteam dedicated to ensuring that all of our products are designed from the beginningwith an eye for inclusivity. Led by the Head of Inclusive Engineering, the Inclusive
Engineering team has two overarching directives:

EXECUTIVE SUMMARYABOUT SNAP

1. Ensure the products Snap builds are inclusive, and that teams operate crossfunctionally as allies toward shared goals.
SOCIETY
Responsible Products		
Social Impact on Our Platform
Community and Giving		Snap Foundation		
Yellow Accelerator

PLANET

MEET OUR NEW HEAD OF INCLUSIVE ENGINEERING

Antoine Bohannon,
Head of Inclusive
Engineering

2. Ensure the funnel of talent coming into Snap’s engineering team is inclusive
and representative of our diverse communities, which is aligned with Snap’s
commitments to increasing the diversity of our overall global team.
We know that having a diverse engineering team that reflects the diversity of ourcommunity is the only way our products can be truly inclusive. Towards this goal,
we expanded our Snap Up initiative to recruit more diverse candidates at Snap.
In 2021, our Snap Up apprenticeships increased by 60 percent over 2020.

In December 2021, Snap appointed Antoine Bohannon as Head of Inclusive
Engineering at Snap. Having been at Snap since 2016, Antoine has helped
drive quality within our products for over 6 years. In his new role, Antoine will
shift his focus to ensuring that Snap products are inclusive, teams collaboratecross-functionally, and the talent pipeline is inclusive and supportive of ourbroader DEI efforts.

PEOPLEGOVERNANCE

APPENDIXAt Snap, we have the opportunity to build a more holistic
ecosystem in which quality, inclusivity, and global insights
are systematically embedded throughout the productdevelopment life cycle, thereby empowering the collective
consciousness needed to build quality products that will
resonate with our customers — no matter where you live,
what language(s) you speak, your abilities, or background —Snap products are made with you in mind.”— ANTOINE BOHANNON, HEAD OF INCLUSIVE ENGINEERING

25 // Grounded in Kindness 2022 CitizenSnap ReportInclusive Camera
EXECUTIVE SUMMARYABOUT SNAP

SOCIETY

Many don’t realize that conventional cameras are generally designed to favor
lighter skin colors, so we have been working on the development of a camera
with more inclusive features. The goal of a more inclusive camera is to improvethe user experience for people of all skin colors. Perfecting this product will bea multi-year effort requiring input and collaboration from multiple teams. We
know that the process of creating inclusive products must, in and of itself, be
inclusive. We assembled a group of diverse people to give feedback on camera
improvements. We also are partnering with outside experts, such as photographers
who are testing camera features in different environments, such as Ava Bekofsky,
the cinematographer from HBO’s Insecure.

Responsible Products		
Social Impact on Our Platform
Community and Giving		Snap Foundation		
Yellow Accelerator

Accessibility
We also are working toward improving accessibility by partnering to hire, create,
and promote awareness regarding the accessibility of products at Snap.

PLANET

American Sign
Language Lenses
In 2021, Snap launched custom stickers and three AR Lenses to encourage
users to fingerspell in American Sign Language (ASL). The new features
were designed by incorporating feedback and guidance from deaf and hardof-hearing employees at the company, and using AI and computer vision
technology developed by Hungarian startup SignAll, which focuses ontechnology for deaf people. The new Snap features were also driven internallyby Snap Lab software engineer Jennica Pounds, who is deaf herself. Pounds
said her oldest son has had a hard time learning American Sign Language,
which was a big motivation for her to work on the new tools.
Refer to our Diversity Annual Reportfor more on inclusive design.

PEOPLEGOVERNANCE

APPENDIX

The goal of a more inclusive camera
is to improve the user experience forpeople of all skin colors.
26 // Grounded in Kindness 2022 CitizenSnap Report

CASE STUDYSOCIETY

Responsible
Products

EXECUTIVE SUMMARYABOUT SNAP

SOCIETY
Responsible Products		

Impact by the Numbers
12.9 million pieces of global content that
violated our policies were enforced.
61,236 law enforcement requests for user
information from 93,930 account identifiers

Social Impact on Our Platform
Community and Giving		Snap Foundation		
Yellow Accelerator

PLANETPEOPLEGOVERNANCE

APPENDIX

27 // Grounded in Kindness 2022 CitizenSnap Report

72.2% of requests resulting in disclosure
Violative View Rate (VVR) of 0.09 percent,which means that out of every 10,000 Snap
and Story views on Snapchat, 9 contained
content that violated our guidelines
More than 9,000 conversations were
supported on the Crisis Text Line.

Social Impact
on Our Platform

EXECUTIVE SUMMARYABOUT SNAP

SOCIETY
Responsible Products		

At Snapchat we aim to educate and empower Snapchatters on the most pressing issues
impacting our communities. Through the Snapchat ecosystem, we help people learn
about issues that matter most to them and provide them with resources to take action.
We bring these issues to light through several different features and products on Snapchat
including Lenses, creative tools, Minis, and our content platform, Discover. Discoverfeatures content from vetted media publishers and content creators, including Snapchat
original shows.

Social Impact on Our Platform
Community and Giving		Snap Foundation		
Yellow Accelerator

PLANETPEOPLEGOVERNANCE

APPENDIX

In 2021, we continued to leverage our platform to amplify content and campaigns
addressing issues like COVID-19, civic engagement, diverse representation, racial andsocial justice, mental health and wellbeing, drug education/prevention, and the climate
crisis. With so many social challenges continuing to impact our communities, we doubled
down on our efforts to create and curate accurate, representative, and authentic content
and in-app experiences.
By the end of 2021, 25 partners reached an audience of more than 50 million acrosstheir channels. We donated over $9 million in advertising space and creative assets to
help nonprofit organizations leverage Snapchat to highlight their messages throughin-app activations. We’re always working to make Discover the best experience for ourcommunity, leveraging our partners’ expert storytelling abilities. We develop and sharecontent through a few key formats:• Shows from partners all over the world, including NBC, ESPN, Viacom, NFL, Group Nine
Media, Condé Nast Entertainment, Channel 4, Rotana and more
• Snap Originals, which are shows made exclusively for Snapchat and are reflective of thewide range of passions, experiences, and voices of our community, along with Snap’s
commitment to the emotional and social well-being of our audience. We launched our
first original show in 2016 with “Good Luck America,” and have aired nearly 150 to date.
• Publisher Stories, which are magazine-like editorial content produced by leading media
publishers, including The Wall Street Journal, Hearst, Condé Nast, The Telegraph,
Le Monde and more. These Stories offer in-depth exploration of topics.

28 // Grounded in Kindness 2022 CitizenSnap Report

We donated over $9 million
in advertising space andcreative assets to help
nonprofit organizations
leverage Snapchat tohighlight their messages
through in-app activations.

Ongoing COVID-19 Support
The rapid spread of false information can pose serious threats to our institutions
and public health, and we have always felt a deep responsibility to make sure that thenews and information our community sees on Snapchat Discover is credible, fromtrusted and clear sources. As the world continued to battle the latest developmentsof the COVID-19 pandemic in 2021, we worked to ensure the public had accessto accurate, credible information through partnerships with governments andhealth organizations.

EXECUTIVE SUMMARYABOUT SNAP

SOCIETY
Responsible Products		
Social Impact on Our Platform
Community and Giving		Snap Foundation		
Yellow Accelerator

PLANETPEOPLEGOVERNANCE

APPENDIX

29 // Grounded in Kindness 2022 CitizenSnap Report

We worked closely with public health officials and agencies, including the World
Health Organization and the US Centers for Disease Control and Prevention,
to publish regular safety updates, and our news partners around the world haveproduced constant coverage of the pandemic. As vaccines became available
for young people in the US, we launched an effort with the White House to help
Snapchatters get answers to common questions about COVID-19 vaccines. In
July, we partnered with the UK’s National Health Service on a similar effort. We
have also partnered with the Ad Council, Australia Department of Health (Aus) andseveral world leaders and government agencies to ensure our community had
access to trusted information about COVID-19 and how to protect themselves.
In the fall of 2021, in light of data that young people were among the lowest cohorts
when it came to vaccine adoption, we worked with our syndicated partners topublish and share episodes dedicated to providing accurate information about the
shot. MTV launched a dedicated mini series and hosts of other partners contributed
episodes to help inform our community.
In 2021, over half a billion Snapchatters watched content on Discover. Snapchattersturned to Discover as a source for credible, up-to-date news on the pandemic.
During the pandemic, more than three dozen of our partners produced coverageon COVID-19, including NBC News’ “Stay Tuned,” The Washington Post, SkyNews,The Telegraph, Le Monde, VG, Brut India, and Sabq. In our Creator series with
Indian comedian Vir Das, Vir Das’ Most Epic Max Show, we addressed staying
connected with your friends during COVID and remembering to continue to have
fun together even if you can’t be together safely right now. This message cameat a particularly challenging time in India and we were able to support ouraudience with this comedic series.

In 2021, we...

Launched Creative Tools

to help Snapchatters share expert-approved bestpractices with their friends and family members,
to stay healthy, and to express themselves.

Created AR experiences

aimed at educating our community about the risks
of COVID-19, to encourage users to learn more about
vaccines, and share tips on how to stay safe andstop the spread.

Civic Engagement
EXECUTIVE SUMMARYABOUT SNAP

SOCIETY
Responsible Products		
Social Impact on Our Platform
Community and Giving		

We believe there is no more powerful form of self-expression than civic engagement,
which is why we focus on building technology that makes it easier for young people
to vote, educate themselves about the issues they care about, hold public officials
accountable, and even run for office. Snapchat reaches 90 percent of 13–24 yearolds in the United States — giving us a meaningful opportunity to empower the next
generation to become active and engaged citizens.

In 2021, we celebrated several civic holidays, including National Voter Registration Day,
Vote Early Day, and Constitution Day. We also celebrated the 50th anniversary of theratification in the US of the 26th Amendment that gave 18-year-olds the right to voteby continuing our always-on efforts to empower 18-year-olds to register to vote on theirbirthday. Each month, an average of 400,000 Snapchatters automatically receive a
notification to register to vote as they celebrate their 18th birthday.

Building on the success of our 2020 voter engagement efforts, in 2021 we shifted toa strategy of “Always-On Civic Engagement.” Snap launched the Run for Office Mini,
an in-app tool that empowers Snapchatters in the US to run for elected office in theirlocal community based on the issues they care most about.

We also supported global elections campaigns in Germany and Canada that
educated Snapchatters about voting, and encouraged Snapchatters to cast theirballots and make their voices heard. These campaigns were done in partnershipwith leading civic and election agencies to ensure Snapchatters received factual
information from trusted sources in-country.

Snap Foundation		
Yellow Accelerator

PLANETPEOPLEGOVERNANCE

APPENDIX

30 // Grounded in Kindness 2022 CitizenSnap Report

Each month, an average of 400,000 Snapchatters
automatically receive a notification to register tovote as they celebrate their 18th birthday.

We partnered with 10 candidate-recruitment organizations, including ones that focus
on helping young progressives, conservatives, and immigrants to seek elected office.

EXECUTIVE SUMMARY

CASE STUDY

Run forOffice MiniABOUT SNAP

More than

4.5 million
Snapchattershave used the Run for Office Mini.

SOCIETY

More than

25,000 sign-ups
with one of our partner organizations
to help take the next steps inlaunching their campaign

Responsible Products		
Social Impact on Our Platform
Community and Giving		Snap Foundation		
Yellow Accelerator

PLANETPEOPLEGOVERNANCE

This initiative is designed to help Snapchatters engage with democracy in an easy,
native-to-mobile way. Powered with information from BallotReady’s CivicEngine
API, this simple tool helps Snapchatters explore thousands of opportunities —from City Neighborhood Commission and Township Council to School Board
and State Representative.
Snapchatters have always been eager to get involved and help make a differencein their communities, but in many democracies, democratic processes haven’t
evolved to meet the needs of younger voters. Civic engagement has not caught
up with the way young people get involved with the causes that matter mostto them — through their phones and with their close friends. We wanted to do
our part to make it easier for Snapchatters to make a difference in their local
communities on the issues they care most about by running for office throughour Run for Office Mini, which includes:• A centralized portal on local elected offices that can be filtered by issue• Access to experienced candidate recruitment organizations and training
programs across the political spectrum

APPENDIX• The ability to nominate friends to run for office• A personalized campaign hub

31 // Grounded in Kindness 2022 CitizenSnap Report

46,000SnapchattersOvernominated a friend to run for office.

In addition to exploring the idea of
running, users can input their top
issues or their ZIP code to learn
about relevant races in their area.

As part of this effort, and building upon our 2020 research, we partnered with the Center
for Information and Research on Civic Learning and Engagement (CIRCLE) at Tufts
University’s Tisch College. Their research has shown that a new, diverse generation of young
people want to lead political change and we are working together to better understand thebarriers that prevent some youth from running for office so we can create more equitable
pathways to civic engagement and public service.

Mental Health and Well-Being
At Snap, we take the mental health and well-being of our users seriously. Recognizing
the stresses of an ongoing pandemic, the fight for racial equality, and other challenges,
Snap is committed to helping people stay connected to their friends and loved ones
and support one another through visual communication.

EXECUTIVE SUMMARYABOUT SNAP

SOCIETY
Responsible Products		
Social Impact on Our Platform

In 2021, Snap expanded our offerings in Here For You. Here For You is designed
to support those in our community who may be feeling the impact of challenging
events on their mental health — or want to support a friend or loved one who is.
It shows Snapchatters resources from expert local partners when they search forcertain topics related to mental health, including anxiety, depression, stress, body
positivity, suicidal thoughts, grief, and bullying.

Community and Giving		Snap Foundation		
Yellow Accelerator

PLANETPEOPLE

Snap also launched Club Unity, a new initiative that unites a cohort of celebrities
around an issue that is uniquely impacting the Snapchat Generation. Last year,
Club Unity focused on increasing awareness and support around mental health andwellness, particularly for BIPOC and LGBTQ+ youth. As a part of this initiative, we
expanded our partnership with Active Minds, a nonprofit organization dedicated topromoting mental health, especially among young adults, via peer-to-peer dialogue
and interaction, and offered in-app mental health resources and new Here For You
content focused on how to start difficult conversations with friends, active listening
tips, and affirmations.
The US Surgeon General joined Snap for this launch and shared helpful insights
about the pandemic’s effects on young people’s mental health and feelingsof loneliness.

GOVERNANCE

APPENDIX

32 // Grounded in Kindness 2022 CitizenSnap Report

Snap is committed to helping people
stay connected to their friends and loved
ones and support one another throughvisual communication.

Snap Originals that Focus on Mental Health Developed in 2021
EXECUTIVE SUMMARYABOUT SNAP

SOCIETY
Responsible Products		
Social Impact on Our Platform
Community and Giving		Snap Foundation		
Yellow Accelerator

PLANETPEOPLEGOVERNANCE

APPENDIX

33 // Grounded in Kindness 2022 CitizenSnap Report

Everything’s Fine — from
Powderkeg and Paul Feig
(Bridesmaids, Ghostbusters) thisscripted series follows a college
junior who learns to navigate
life after being diagnosed withbipolar disorder. The series,
which depicts bipolar symptoms,
suicidal behavior, diagnosis,
medication, therapy, and the often
non-linear process of managing
mental health issues, was createdin consultation with Active Minds.
The series includes swipe ups
at the end of every episode forviewers to gain instant access tomental health resources.

In Life’s A Tripp, from TrooperEntertainment, Trippie Redd is ona journey to experience firsthandthe major issues gripping ourcountry today, from drug addiction
to police reform. Episodes focusedon mental health included Trippie
talking to his therapist, friends,
and the audience about addiction
and his belief that celebrities
have a responsibility to not glorify
drugs. His goal was to support
the idea that mental health IS
health. Resources in key episodes
included swipe ups to Snap Safety
Resources and Support to letviewers know where to seek help ifthey or a loved one needed it.

In Lago Vista, from GoodStory
Entertainment, we redefined what
it means to be a teen growing up
in Texas during the pandemic.
Seven young high school grads
documented their struggles andjoys in group chats through selfshot footage. Major storylines
focused on the mental healthstruggles of Manolo, a 19-yearold first-generation transgender
Mexican-American beginning totransition, and Emma, a 17-yearold track star trying to overcome
addiction. Resources in key
episodes included swipe ups
to Snap Safety Resources andSupport to let viewers know where
to seek help if they or a loved one
needed it.

In Honestly Loren from Sirens
Media, Loren Gray, a social
media superstar who began her
career at the age of thirteen,questions everything from love,to friendship, to career in order
to figure out who she is, and what
happiness really means to her.
Issues addressed included social
anxiety, past traumas including
her sexual assault and struggle
with an eating disorder, and thepressure of being a teenager
who is forced to grow up fast.
Resources in key episodes
included swipe ups to Snap Safety
Resources and Support to letviewers know where to seek help
if they or a loved one needed it.

Ryan Garcia: The Fight Inside— Undefeated boxer and social
media star Ryan Garcia guides
fans through an intimate
exploration of mental healthwith the help of celebrity
athlete friends and wellness
experts. Sharing his personal
experiences, he learns fromhis peers how they haveovercome their own struggles
and uncovers new techniquesalong the way.

Racial Justice
EXECUTIVE SUMMARYABOUT SNAP

SOCIETY
Responsible Products		
Social Impact on Our Platform
Community and Giving		Snap Foundation		
Yellow Accelerator

PLANETPEOPLEGOVERNANCE

APPENDIX

34 // Grounded in Kindness 2022 CitizenSnap Report

We have long covered racial and justice movements
through content produced by our partners andour own original content. We continued to publish
a “Living While Black’’ Story, which featured
members of the Black community talking about
their experiences in America. Our Discover partners,
which include The Washington Post, The WallStreet Journal, NBC News and more, frequently
cover issues of race, feminism, LGBTQ+ rights,
discrimination and inclusion.
In 2021, Good Luck America covered topics
from the battle over voting rights, the impact ofbroken infrastructure on communities of color,
capital punishment, and the racial and economic
disparities laid bare by the COVID-19 pandemic.
Interviews on the show have included conversations
with President Barack Obama, Anthony Fauci,
Hillary Clinton adviser Huma Abedin, and activist
Yolanda King, Martin Luther King Jr.’s granddaughter.

Drug Prevention
and AwarenessIn 2021, the Center for Disease Control and Prevention (CDC) announced that morethan 100,000 people died from drug overdoses in the US over a 12 month period —with fentanyl being a major driver of this spike. Snap recognizes the horrible human
toll that the opioid epidemic is taking across the county, and the impact fentanyl andadulterated drugs are having on young people and their families. We also know thatyoung Americans are dealing with high levels of stress and anxiety, leading them toexperiment with drugs as a coping strategy.
Nothing is more important to us than the safety of the Snapchat community. We takea holistic approach to addressing the drug crisis that includes deploying tools thatproactively detect drug-related content and working with law enforcement to support
their investigations.

CASE STUDY

Heads Up Portal
As Snapchat is widely used by young Americans between theages of 13–34, we know we can play a role in educating ourcommunity about substance use and abuse. This is why we launched
Heads Up, an in-app education portal that surfaces trusted information andresources to Snapchatters who search for common drug-related terms and slang.
When a Snapchatter searches for a drug-related key-term like ‘xanax’ or‘percocet’, we proactively block any related content and instead encourage theindividual to explore Heads Up and its suite of resources related to topics like
addiction and substance use. To ensure the content is accurate and trusted,
we partner with government agencies and expert organizations focused on
substance education, prevention, and rehabilitation to deliver in-app resources
on a variety of drug-related topics.
Our 2021 US partners included: the Centers for Disease Control and Prevention(CDC), Song for Charlie, Shatterproof, Substance Abuse and Mental HealthServices Administration (SAMHSA), and the Truth Initiative. We have also
launched the Heads Up portal in the UK and France.
We continue to add new content and new partners to the Heads Up portal, andwe work with these agencies to ensure our search terms reflect the latest terms
and slang commonly used to solicit illegal drugs.

Inclusive Content
Our ambition is to ensure that our Discover content platform, which we intentionallycurate, features content from partners that reflects the diversity of our Snapchat
community. To help us better understand how we are living up to that goal, we
conducted research into the demographics, interests, and values of our US Discoveraudience in 2021. Relative to the US population, we found that 25% of Discoverviewers do not identify as heterosexual, 13% identify as bisexual, nearly 8% identify
outside the gender binary, and overall these Snapchatters are more likely to be Black
than white or Asian.

EXECUTIVE SUMMARYABOUT SNAP

SOCIETY
Responsible Products		
Social Impact on Our Platform
Community and Giving		

In 2020 and in 2021, more than 50% of hosts or leads in Snap Originals were BIPOC
or LGBTQ+. In 2021, we continued to expand content that is more fully inclusive of
the Snapchat community.

Snap Foundation		
Yellow Accelerator

PLANETPEOPLEGOVERNANCE

APPENDIXWe also partnered with University of Southern California and UC Santa Barbara to
conduct an audit of the representation in Discover Content. See some examples ofthese shows on the following page.

More than 50% of hosts or leads in
Snap Originals were BIPOC or LGBTQ+.

We see the fact that Snapchat has such broadreach among young people both in the US
and globally as both an opportunity and ahuge responsibility for our Originals brand,
and we work hard to create exceptional
mobile-first content that promotes our valuesof curiosity, diversity, kindness (to self andothers), empathy, and inclusion.”— JILL DICKERSON, HEAD OF UNSCRIPTED ORIGINALS, SNAP

35 // Grounded in Kindness 2022 CitizenSnap ReportSnap Originals DEI Pledge
We know that we can’t make meaningful change on or behind the camera on ourown, so we work with partners that share our values. That’s why Snap is making apublic commitment to having 50% of Snap Originals partners2 consist of women
and/or people from historically excluded backgrounds, such as those in the BIPOC
and LGBTQ+ communities, by 2025.

EXECUTIVE SUMMARYABOUT SNAP

Diverse Originals Spotlight
SOCIETY
Responsible Products		
Social Impact on Our Platform
Community and Giving		Snap Foundation		
Yellow Accelerator

PLANET

Life By the Horns: A docuseries following Ezekiel Mitchell, a 23-year-old on his
journey to become the best bull rider in the world and the first African American
to win the title in over 35 years.
As I Am: A first person series about Asian Americans, from their own point of view,
meant to challenge and break down stereotypes, address ongoing discrimination,
hate crimes, and terrorism, while also shedding light on and celebrating the diverse
experience of being Asian American in 2021 America.
Life’s a Tripp: Trippie Redd is on a journey to experience firsthand the major issues
gripping communities of color in our country today, from drug addiction to police
reform, with the help of fellow celebrity friends who have a personal stake just likethe rest of us.

PEOPLE

Coming Out: Six young people invite us into their lives as they share the next
milestone in their coming out journey, supported by one of the most-loved icons
in the LGBTQ+ community, Manny MUA.

GOVERNANCE

APPENDIX

Phone Swap India: In 2021 Snap launched the first ever non-English Language
Original series in India. Phone Swap India was produced by local producers
and signals Snap’s commitment to local language content.
Reclaimed: Every episode our Indigenous host leads us to meet CanadianIndigenous people as we explore a cultural celebration, a unique tribal
challenge, or experience first-hand a timely topic with their tribe.

2 Snap Originals leads, hosts, showrunners, above the line talent, below the line crew, and production
company owners or leaders

36 // Grounded in Kindness 2022 CitizenSnap Report

The Climate Crisis
Given the size and reach of our platform, we take responsibility for sharing
information on the climate crisis in a science-based, accurate way through Snap
originals and partnered lenses and experiences.

EXECUTIVE SUMMARY

Snap Originals Related to the Climate Crisis

ABOUT SNAP

SOCIETY
Responsible Products		
Social Impact on Our Platform
Community and Giving		Snap Foundation		
Yellow Accelerator

PLANETPEOPLEGOVERNANCE

APPENDIX

37 // Grounded in Kindness 2022 CitizenSnap Report

SNAP LAUNCHES 523 PROGRAM
In 2021, we launched our 523 program, an
accelerator designed to support and spotlightsmall, minority-owned content companies
and creatives that traditionally lack accessand resources — particularly when compared
to larger competitors and publishers. The
program's goal is to help participants build theirbusinesses and audiences through the creationof Shows for Discover. Since we launched 523
in December, we have received nearly 500
applicants. This March, we announced ourinaugural class of 19 participants who will be
hard at work concepting and filming content
over the next six months — with direct accessto extensive resources, exposure to sponsors,
mentorship, hands-on learning, and financial
backing. Participants will also receive $10,000
per month for six months to help them create
content for Discover. Learn more here.

First Person — First Person features stories told using Snapchat
Spectacles through the eyes of extraordinary young innovators
creating positive change as they fight to protect our planet.

Breakwater — This is a futuristic young adult drama set in a worldof climate refugees. In the dangerous coastal slums outside theLos Angeles Seawall, people dream of winning the visa lottery to
the safe zone while Mai, a savvy 20-year-old fixer who grew up
in the Breakwater, must race against an impending hurricane tocomplete a mission for survival. Breakwater has an AR lens tied
to every episode, enabling viewers to enter the climate-ravaged
world of the show and the green-tech haven of the resistance HQ.

Planet Rewild — In partnership with Re:wild, a new environmentalorganization founded by a group of renowned conservation
scientists together with Leonardo DiCaprio. Planet Rewild
reimagines a world where biodiversity matters, depicting Earthin 2050 if we don’t learn to “rewild” our planet, and envisioning aflourishing ecosystem if we allow the wild to be restored.

Restoring Forests After Wildfires
In 2021, before launching Planet Rewild, we launched a multi-year partnership with
Re:wild, the National Park Service, and the Santa Monica Mountains Fund to support
restoration efforts in areas devastated by California’s wildfires. Snap is working
closely with Re:wild to educate Snapchatters on the impacts of climate change on
landscapes and communities through original content and AR experiences.

EXECUTIVE SUMMARYABOUT SNAP

Protecting theGreat Barrier Reef
SOCIETY
Responsible Products		
Social Impact on Our Platform
Community and Giving		Snap Foundation		
Yellow Accelerator

PLANETPEOPLEGOVERNANCE

APPENDIX

38 // Grounded in Kindness 2022 CitizenSnap Report

In 2021, we also partnered with the Great Barrier
Reef Foundation to launch a global campaign tohelp protect the reef system from the impacts ofclimate change. The campaign harnessed the powerof Snapchat’s camera and its AR technology toenable Snapchatters around the world to dive into
the reef, take and share an environmental pledge in
AR via a unique Water Segmentation Lens. The Lens
demonstrates the impact of climate change on the
Reef and how Australians can act to help protect it.

Earth Day and World
Environment Day Lenses
For Earth Day Day 2021, we partnered with the UN Environment Programme tocreate a lens that allowed Snapchatters to take a pledge to “Restore Our Earth”
through several different possible actions, spreading the message of conservation
across our platform.
On World Environment Day 2021, we partnered again with the UN Environment
Programme on a lens that shows Snapchatters the negative effect climate change
will have on various parts of the world over 10 years.

SOCIETY

Social Impact
on Our Platform

EXECUTIVE SUMMARYABOUT SNAP

SOCIETY
Responsible Products		
Social Impact on Our Platform
Community and Giving		

Impact by the Numbers

Looking Ahead$9.2 million in donated advertising
space and creative assets tononprofit organizations

We will continue focusing
on creating diverse, accuratecontent that reflects a richvariety of views across ourglobal community. And wewill deliver on meaningful social
impact projects that support ourcommunity and leverage strategic
partnerships with best-in-classexperts and non-profits.

More than 4.5 million Snapchattershave used the Run for Office Mini.

Snap Foundation		
Yellow Accelerator

PLANETPEOPLEOver 46,000 Snapchatters nominateda friend to run for office.
More than 25,000 sign-ups with
one of our partner organizations to
help take the next steps in launching
their campaign

We will also focus on growing
engagement globally by putting
team members on the groundto understand local markets anddeliver content that is tailored
to be relevant and meaningful
to those communities.

GOVERNANCE

Snap Originals DEI Pledge
APPENDIX

39 // Grounded in Kindness 2022 CitizenSnap Report

We are making a public commitment
to having 50% of Snap Originals
partners consist of women and/or
people from historically excluded
backgrounds by 2025.

Community and Giving
EXECUTIVE SUMMARYABOUT SNAP

SOCIETY
Responsible Products		
Social Impact on Our Platform

Snap Philanthropy’s mission is to empower students from under-resourced
communities by supporting equitable access to education and exposure to career
pathways in STEAM (Science, Technology, Engineering, Arts, and Mathematics), whilestrengthening the cities where we live and work. We believe the most meaningful
way to make a difference is by supporting hyperlocal community organizations thatoffer our team members opportunities to roll up our sleeves and volunteer. By taking
a “volunteer-first” approach to philanthropy, we make it easy for team members togive back to our local communities. Snap Philanthropy builds authentic relationships
with our nonprofit partners and listens to their needs so that we are able to make themost strategic and impactful local investments.

Snap Academies
Snap Academies provide meaningful career opportunities to BIPOC communities andother groups who have been historically disconnected from equal opportunity in thetech sector such as women, community college students, and youth who may haveexperienced homelessness, foster care, or the juvenile justice system. Through these
programs, we prepare young students for careers that may have been otherwise
inaccessible to them.
In addition to funding and coordinating six-to-eight weeks of instruction per
academy, Snap also donates a laptop and provides a scholarship to each student
to ensure they do not have to choose between summer work and advancing
their education.

Community and Giving		Snap Foundation		
Yellow Accelerator

PLANET

Thanks to our team’s commitment to supporting our local communities, we collectively
devoted more than 6,870 volunteer hours to Snap Philanthropy projects in 2021 —impacting 162 community organizations in 61 cities across 21 countries — and donatedover $4.5 million to charitable organizations. We also had 60 scholars graduate fromour Snap Academies in 2021, adding two new academies to our offerings.

This year, we hosted our fourth annual Snap Design Academy, our second annual
Snap Engineering Academy, and launched the inaugural Snap Lens Academy andSnap Storytelling Academy, with a total of 60 scholars attending and graduatingfrom the academies in 2021.

Snap Lens (AR) Academy
PEOPLEGOVERNANCE

APPENDIX

40 // Grounded in Kindness 2022 CitizenSnap Report

The Snap Lens Academy (SLA) launched in 2021 to inspire future creators of AR
worlds. This academy was developed in partnership with the Los Angeles County
Museum of Art (LACMA) to highlight the intersection of art and technology. These
Scholars practice creating memorable interactions with the real world via AR through2D and 3D art they design. SLA Scholars may graduate from the Academy, but their
Snapchat Lenses and the worlds they built in AR stay with us forever as they go build
Lenses for local and global brands.

Snap Storytelling Academy
The Snap Storytelling Academy (SSA) launched in 2021 to humanize the people
who interact with products daily from their camera phones. SSA projects tackle
marketing, communications, and brand experiences through stories that influencepeople’s way of thinking through customer experience journeys, data-driven insights
about ways people act, and how to amplify voices. SSA Scholars leave the Academy
ready to give marketing, communications, and branding a new mission: to drive
empathy and kindness everywhere.

Snap Academy Alumni Studio
Our Academy alumni engaged with Snap teams on short-term projects to support
ideation, design, and/or feedback on several Snap projects, including contributing
to the design of our Diversity Annual Report, creating the logos and creative for our
global week of service World Kindness Week, and assisting with the design of ourSnap Philanthropy Impact Report, among others.

EXECUTIVE SUMMARYSPOTLIGHT

Snap Academy

ABOUT SNAPRoyal College of Art’s Graduate Diploma Programfor Art and Design
SOCIETY
Responsible Products		
Social Impact on Our Platform
Community and Giving		Snap Foundation		
Yellow Accelerator

Two Snap Design Academy alumni graduated from the 30-week Graduate Diploma
Program at the London-based Royal College of Art (RCA), one of the most prestigious
art schools in the world. Both received a fully-funded scholarship from the RCA andSnap to attend the program and advance their education.

PLANETPEOPLEGOVERNANCE

In 2021, Snap Academy alumni completed 200+ hours of paid work, which
provides valuable on-the-job experience and gives them additional real world
projects to add to their portfolios.
In addition to supporting our internal Snap teams, the Academy alumni created
Snap Filters and Lenses along with marketing collateral for local nonprofits suchas the Los Angeles Mayor’s small business program, LA Optimized, The Nature
Conservancy, Coalition for Clean Air, National Alliance on Mental Health (NAMI),
and more.

CA CLEAN AIR DAY

The community and environment are
my favorite parts about my experience
with Snapchat. They create a safe space
to express your ideas and creativity.
It’s really like no other.”

Lenses designed by Snap Lens Academy alum Di Xu

THE NATURE CONSERVANCY KELP FOREST
Lens designed by Tyler Nunley— JAZMINE MENDEZ, SNAP ACADEMY ALUMNUS

IMPACT REPORTAPPENDIX
2021 year in review

41 // Grounded in Kindness 2022 CitizenSnap Report

Our 2021 Impact Report was designed by two Academy Alumni,
Sami Sanchez and Maribel Hernandez

Volunteering
From mentoring local youth to packing meals for the hungry, we encourage teammembers to get involved through various volunteer programs throughout the year.
We group our volunteer offerings into three key categories with corresponding
opportunities that contribute to advancing our mission: Access to Education,
Mentorship and Career Pathways, and Community Well-Being.

EXECUTIVE SUMMARYABOUT SNAP

SOCIETY
Responsible Products		
Social Impact on Our Platform
Community and Giving		Snap Foundation		
Yellow Accelerator

PLANETPEOPLE

Thanks to our team’s commitment to supporting
our local communities, we collectively devoted
more than 6,870 hours to Snap Philanthropy
projects this year — impacting 162 community
organizations in 61 cities across 21 countries.

Next Shift Learning has been developing
learning experiences with Snap to level
the playing field for historically excluded
and underinvested communities ofcolor for years. We know there isn’t aone-size-fits-all approach to addressing
the systemic inequities we see in thetech industry. However, Snap has led
the industry in investing in educational
initiatives, approaching the spaceintentionally to listen, reflect, and invest
in learning experiences that help talent
see and experience the tech industry.”— SERGIO ROSAS, FOUNDER AND CEO, NEXT SHIFT LEARNING

GOVERNANCE

APPENDIX

42 // Grounded in Kindness 2022 CitizenSnap ReportAccess to Education
We invest in programs that advance access to quality education for students fromunder-resourced communities within the cities where Snap has offices.

EXECUTIVE SUMMARY

GIRLS WHO CODE
We partnered with Girls Who Code to sponsor their Summer Immersion Program(SIP), a two-week virtual program that aims to increase the number of women in tech.
The sponsorship supports our University Recruiting team by engaging a new networkof diverse talent for future internship opportunities with Snap.

ABOUT SNAP

SOCIETY
Responsible Products		
Social Impact on Our Platform

In addition, over 60 high school girls from around the country participated in six
Snap-led career preparation and computer sciences workshops.

Community and Giving		Snap Foundation		
Yellow Accelerator

PLANETLENS STUDIO CURRICULUM
In 2021, we continued to engage high school and community college students
through our custom Lens Studio curriculum and AR Lens challenge. We collaborated
with the Camera Platform team and curriculum developers at Next Shift Learning to
expand this program, increasing access to AR and virtual learning tools for more than
300 students from under-resourced communities.

ACCESS TO TECHNOLOGYPEOPLE

Through donations to community-based organizations and initiatives, we continued
to expand access to education by providing equipment and technology to at-riskyouth and students. These donations included 100 laptops donated to local publicschools and global refugee camps, 690 pairs of Spectacles donated to nonprofit
partners, and 60 Chromebook desktops donated to under-resourced communities
in the United States.

GOVERNANCE

CODETALKAPPENDIX

43 // Grounded in Kindness 2022 CitizenSnap Report

In 2021, for the fifth year in a row, Snap fully funded Codetalk, a digital technology job
training program serving low-income, underemployed women in Los Angeles. The
16-week program provided 33 participants with skills, tools, training, and professional
development support to prepare graduates for entry-level jobs in technology.

Girls Who Code
CHAMPIONING COMPUTER SCIENCE
We expanded our partnership with Planet Bravo, an organization that provides
technology curriculum and instruction to under-resourced schools, by funding
the salaries of computer science teachers at two Title 1 public elementary schools
in Los Angeles. In 2021, more than 650 elementary school students received
high-quality computer science education as a direct result of Snap-funded Planet
Bravo programming.

EXECUTIVE SUMMARYABOUT SNAPSUPPORTING TEACHERS IN THE CLASSROOMSOCIETY
Responsible Products		
Social Impact on Our Platform
Community and Giving		Snap Foundation		
Yellow Accelerator

Snap team members from our Beijing, Shenzhen, Yverdon-les-Bains, and Atlanta
offices volunteered alongside various nonprofits to support the education of the next
generation of leaders and tech entrepreneurs around the world. They employed theirindividual experiences and skills to create learning aids for local students, including
digital flashcards, visual presentations, and other educational tools pertaining
to financial literacy, coding concepts, and STEAM topics to support teachers inunder-resourced classrooms.

PLANETPEOPLEGOVERNANCE

APPENDIX

44 // Grounded in Kindness 2022 CitizenSnap ReportMore than 650 elementary school students received
high-quality computer science education as a direct
result of Snap-funded Planet Bravo programming.

The Snap team consistently goes above and beyond tochampion access and equity and provide opportunities
for our students to develop leadership skills and expand
their global perspective. We have had to pivot andinnovate our programs throughout the pandemic tomeet the evolving needs of our students and throughthis time, Snap has approached our partnership withflexibility and creativity, allowing us to build new andimpactful program offerings that involve the Snap
community in powerful ways. We are beyond excited
to continue to grow our collective impact in 2022
and we look forward to continuing to open theeyes of tomorrow’s leaders together!”— ELIZA PESUIT, FOUNDING EXECUTIVE DIRECTOR, GLOBAL GLIMPSE

Mentorship and Career Pathways
We remain invested in programs that offer professional development opportunities,
leadership, real-world skills training, and access to professional mentors for untapped
talent from under-resourced communities.

EXECUTIVE SUMMARYBIG BROTHERS BIG SISTERSABOUT SNAP

SOCIETY
Responsible Products		
Social Impact on Our Platform
Community and Giving		Snap Foundation		
Yellow Accelerator

PLANETPEOPLEGOVERNANCE

APPENDIX

45 // Grounded in Kindness 2022 CitizenSnap Report

Snap team members around the world support the personal and professional
development of students in their local communities through our ongoing
partnership with Big Brothers Big Sisters. This year, we continued to partner withBig Brothers Big Sisters in Los Angeles and New York City, and expanded our reachto include Sydney, Australia. This partnership allows our team to provide meaningful
mentorship opportunities to students. In 2021, we served more than 60 students
from three different cities with a total of 1,000 volunteer hours provided throughone-on-one mentorship.

GLOBAL GLIMPSE
In collaboration with Global Glimpse, we launched a new exploratory program
to provide students from diverse backgrounds with the opportunity to connect
with Snap leaders around the world, including Dubai, Paris, Oslo, and Amsterdam.
We created this program to focus on building empathy and expanding
global perspectives.
Through this program, 20 college students preparing to enter the workforce
participated in five learning sessions to learn how a global company like Snap
operates, understand the skills required to succeed in the global economy,
and explore the cultures of various Snap offices. Our first-ever Global Office
Hours program laid the foundation for an even stronger global program in 2022
and beyond.

SuitUp is a career readiness nonprofit that provides students from under-resourced
communities with exposure to tech industry leaders through innovative businesspitch and hackathon competitions. In 2021, 70 Snap team members volunteered
their time at eight different SuitUp events across the US and UK.

MAKING THE LEAPJOB READINESSFor the third year in a row, our London office hosted a series of virtual resume review
and interview prep workshops for under-served youth in partnership with Making theLeap, a nonprofit supporting personal and professional skill development for youth
from disadvantaged backgrounds. In 2021, our team volunteered 140 hours to serve
more than 300 students from the London area preparing for their careers.

Snap team members across the world participated in a series of virtual, one-on-one
mentorship programs to provide local students with support for career preparationand job readiness. Through partnerships with nonprofit organizations, Snap volunteers
helped students with their resumes, LinkedIn profiles, and interview skills to build theirprofessional confidence and prepare them for future job opportunities.

SUITUP

Community Well-Being
We remain invested in programs that offer professional development opportunities,
leadership, real-world skills training, and access to professional mentors for untapped
talent from under-resourced communities.

EXECUTIVE SUMMARYEMPATHY WEEKABOUT SNAP

SOCIETY
Responsible Products		
Social Impact on Our Platform
Community and Giving		Snap Foundation		
Yellow Accelerator

PLANETPEOPLE

We partnered with Empathy Week to run a lens studio workshop with students fromacross the world. Empathy Week exists to build an #EmpathyGeneration, students
who can enter the working world with the ability to understand, reserve judgment,
and work alongside any other human being with respect, kindness, and authenticity.
In June 2021, 25 students from 5 schools in the UK, Mexico, and US took part. A
workshop taught students about the history of AR and how they themselves could
use this software to make empathetic lenses they can use in the real world.

WORLD KINDNESS WEEKIn honor of World Kindness Day, our Snap family comes together every year tovolunteer in each city where we live and work. In 2021, we dedicated an entire week
to service for our inaugural World Kindness Week program. A truly global effort, ourentire team participated in a mix of in-person and virtual service events in the spiritof living our value of kindness. We built playhouses for children and families livingin shelters, mentored students building their careers, served meals to the hungry,
shared career advice for students pursuing STEAM fields, and more.
Throughout the week, more than 100 volunteer projects were completed in every
community around the world where Snap has offices. Nearly 2,000 Snap volunteers
provided their time and skills as part of World Kindness Week.

GOVERNANCE

APPENDIX

46 // Grounded in Kindness 2022 CitizenSnap Report

COMMUNITY BEAUTIFICATION
To support homeless shelters, under-resourced schools,
and other organizations in our communities, Snap teammembers participated in various community beautification
projects. In total, 300 Snap volunteers spent 720 volunteer
hours gardening, painting, and cleaning community spacesin cities across the world including Seattle, Brisbane,
Dubai, and others.

Working with Snap has been incrediblefor our organization and community.
As a small startup, the support of a
global organization is an example thatmany other companies should follow.
I look forward to working together
and continuing to build empathy as askill whilst upskilling students with thewonderful technology that Snap provides.”— ED KIRWAN, CEO, FOUNDER AND FILMMAKER AT EMPATHY WEEK

Career Exploratory Events

CARE KITS FOR THOSE IN NEED
Snap volunteers teamed up with nonprofit organizations serving individuals andfamilies from low-income communities to assemble and distribute care kits.
These care kits included meal kits, hygiene, and wellness items for new mothers
experiencing homelessness, and toys, games, and school supplies for elementary
school students living in shelters. More than 2,000 kits were assembled by over
200 Snap volunteers and then donated to community members in need.

EXECUTIVE SUMMARYABOUT SNAP

Through partnerships with schools, community colleges, and nonprofit organizations,
we hosted programs providing over 1,780 students with exposure to career tracks
and opportunities to build skills and grow their network. We focused on partnerships
with organizations and schools that help to develop creativity, skills, and confidence
for youth from under-represented backgrounds.

ENVIRONMENTAL STEWARDSHIPSOCIETY
Responsible Products		
Social Impact on Our Platform
Community and Giving		Snap Foundation		

More than 90 Snap volunteers from Berlin, Chicago, Tel Aviv, and other cities acrossthe world participated in local events to create green spaces, support local farming,
pick up litter, and raise awareness about the climate crisis. We mulched 72 trees
at a New York City park, harvested enough food to feed 600 families in Israel, andcontinued to care for our planet in the communities where we live and work.

Yellow Accelerator

FOOD SECURITY
PLANET

Snap team members assembled over 150 food boxes to feed hungry families in
Washington, D.C. and Boulder during the holiday season. In Los Angeles, the Snap
Food
Team prepared more than 100,000 meals to nonprofit
organizations
serving
Food
Security
Clothing
Collections
youth, families, and individuals experiencing homelessness.

Care Kits for Those
CareinKits
Needfor Those in Need

PEOPLEGOVERNANCE

APPENDIX

47 // Grounded in Kindness 2022 CitizenSnap Report

CLOTHING COLLECTIONS
Our London-based Snap team helped collect anddistribute over 600 winter coats to those in needin partnership with WrapUp London, a local wintervolunteering event. Snap volunteers spent earlymornings at tube stations collecting warm coats,and then helped sort and donate them to charities
and programs supporting service beneficiaries.

Environmental Stewardship
Environmental Stewardship

SOCIETY

Communityand Giving

EXECUTIVE SUMMARYABOUT SNAP

SOCIETY
Responsible Products		
Social Impact on Our Platform
Community and Giving		Snap Foundation		
Yellow Accelerator

PLANETPEOPLEGOVERNANCE

APPENDIX

48 // Grounded in Kindness 2022 CitizenSnap Report

Impact by the Numbers

Looking Ahead$4.5+ million donated to globalorganizations supporting accessto education, exposure to career
pathways, and community wellbeing

DIGEST AND DELIVER ON OUR
KEY FOCUS AREAS

6,800+ service hours dedicated toSnap Philanthropy projects impacting
162 community organizations in 61
cities across 21 countries

In 2022, we will continue to invest in our
nonprofit partnerships that offer volunteer
opportunities for our team members
within our three key focus areas: Access to
Education, Mentorship and Career Pathways,
and Community Well-being.

RETURN TO IN-PERSONVOLUNTEERING
While the global pandemic forced us tomove from in-person to virtual volunteering,in 2022 we plan to return to in-person
global volunteering projects by offering
team members hyper-local opportunities
to roll up their sleeves and get out into thecommunity. Projects will include mentorship
opportunities, career exploratory panels,
community beautification projects, andour signature Snap Academies.

Snap Foundation
Snap Foundation is a 501(c)(3) nonprofit funded by donations from Snap Inc. andour co-founders, Evan Spiegel and Bobby Murphy, who have each pledged to donate
13 million shares of Snap stock (39 million total) and continue to make contributions
since the initial commitment.

EXECUTIVE SUMMARYABOUT SNAP

SOCIETY
Responsible Products		
Social Impact on Our Platform
Community and Giving		

This mission of the Snap Foundation is to develop pathways to the creative economy
for underrepresented youth in Los Angeles. Through it, Snap imagines a future where
youth thrive from opportunities to engage in artistic expression, and experience
economic inclusivity as working creatives. The creative economy transforms
individual lives and society at large — in particular when centering racial equity anduplifting arts as a healing modality.

The Snap Foundation supported the LA Arts Recovery Fund to address the impactof the COVID-19 pandemic on arts and cultural organizations and achieve goals
set forth in the Collaborative Commitments to LA portfolio. Through this channel,
the Snap Foundation works to answer the question: What does a love letter to Los
Angeles look like in action? Collaborative Commitments prioritize strategic, placebased partnerships focused on systems change for the future of our city and county.
Frequently building upon shared resources, these opportunities often involvealigning funding and steering conversations in the sector to youth, equity, and thecreative economy. Snap Foundation’s partnership with the Goldhirsh Foundationand the MyLA2050 grant challenge are other examples of this kind of collaboration.
Moving forward, the Snap Foundation will continue to center inquiry, listening,
and responsible resource stewardship so that more underrepresented young people
across Los Angeles thrive in creative fields.

Snap Foundation		
Yellow Accelerator

PLANETPEOPLEGOVERNANCE

Responsive grants provide emergency stop-gap support for urgent needs or provide
funding to leverage towards opportunities that capitalize on a moment in time,
whereas Strategic grant funding focuses on long-term impact on building pathways
to the creative community with an emphasis on Participatory Grantmaking, Learningand Experimentation, Collaborative Commitments to Los Angeles, and Field Building
and Advocacy.
To date, $2.2M in grants has been committed via the Participatory Grantmaking
channel. For example, the Snap Foundation Youth Advisory Council (YAC) is acommunity of BIPOC youth between the ages of 18-24 formed to support reciprocal
learning. YAC members learn about grantmaking and collectively make decisions toinvest in their communities. In turn Snap Foundation stakeholders better understandpathways to the creative economy by centering community members with lived
experience. In 2022, the Snap Foundation will engage a second cohort to expand thiswork and will lead grant allocations in support of mission-aligned nonprofits based in
Los Angeles. The YAC-I alumni will remain active to support the incoming cohort aswell as pursue meaningful collaboration opportunities with community partners.

APPENDIX

In 2021, Snap Foundation distributed $6.2 million into
the community through Responsive and Strategic grants.
49 // Grounded in Kindness 2022 CitizenSnap Report

Yellow Accelerator
Snap created Yellow as an ecosystem that serves companies at the intersection ofcreativity and technology. Yellow Accelerator serves as a gateway to the startup
community to access capital, mentorship, and partnerships that help bring worldchanging innovations to life. Since launching Yellow Accelerator in 2018, Snap
each year has chosen a group of individuals and teams from around the world tojoin our three-month program. They receive the tools needed to take their businessto the next level, including:

EXECUTIVE SUMMARYABOUT SNAP

SOCIETY
Responsible Products		

Investment of $150,000

Social Impact on Our Platform
Community and Giving		Snap Foundation		
Yellow Accelerator

Mentorship from industry veterans and experts across creative
and technical industries and roles

PLANET

Weekly programming on topics ranging from business strategy
and management to growth to fundraising

PEOPLE

Remote networking events and opportunities to learn from acurated cohort of entrepreneurs
Opportunity for partnership with Snap

GOVERNANCE

APPENDIX

50 // Grounded in Kindness 2022 CitizenSnap Report

We continue to invest in a diverse groupof founders, and leverage our platforms tohighlight and support diverse voices.

Companies like MyLife (formerly known as Stop, Breathe, and Think), Hashtag Our
Stories, Dose of Society, Love Stories TV, Toonstar, and others have become Discoverpartners, while companies like Givingli, Wabisabi Games, AN/RK, Stacks, SketchAR,and others have integrated and built on top of the Snap platform.
In addition to running our main Accelerator program twice a year, we continue tocreate innovative programs to invest in and support a diverse range of founders.
In 2021, for example, we ran Bootcamps, a three day crash course that took selectprogramming from the Accelerator and offered it to a much broader audience tomake entrepreneurship education more accessible and equitable.
At Snap, we recognize that systemic problems often exclude certain groups fromrealizing their dreams of entrepreneurship and we are committed to doing something
about it. We continue to invest in a diverse group of founders, and leverage ourplatforms to highlight and support diverse voices. For our 2021 program, we selected
a new cohort of investments made up of nine companies. Of these, seven were
founded by women or individuals who identify as Black, Indigenous, and People ofColor (BIPOC). Across five classes, 76% of our participating companies have beenfounded by women or BIPOC, of which 45% of the companies have a female founder,and 60% of the companies have a BIPOC founder.

SOCIETY

Yellow
Accelerator

EXECUTIVE SUMMARYABOUT SNAP

SOCIETY
Responsible Products		
Social Impact on Our Platform

Looking Ahead
We look forward to continuing to
expand Yellow Accelerator and offeringa hand to entrepreneurs innovating
at the intersection of creativity andtechnology. In 2022, we are expanding
our cadence to run two cohorts per year.

Yellow helped me becomea more ambitious founder,and encouraged me to takerisks. Yellow also made key
introductions, and provided mystartup with great resources.”

Community and Giving		Snap Foundation		
Yellow Accelerator

PLANETPEOPLEGOVERNANCE

APPENDIX

51 // Grounded in Kindness 2022 CitizenSnap Report— BRITTANI HUNTER, CEO & FOUNDER MOGUL MILLENNIAL

PlanetEXECUTIVE SUMMARYABOUT SNAP

Being kind to the planet means applying a sustainability
lens to every aspect of our business — from ourworkplaces to our products and throughout our value
chain. We identify and address our environmental impacts
in our workplace, products, and our supply chain. Throughour Climate Strategy, we have set targets to decarbonize
our products, supply chain, and operations. Each day,

SOCIETY

we work to conserve natural resources and reduce
waste in our workplace. And we are working to reduce
the environmental footprint of our products across their
PLANET
Climate Risk		
Climate Strategy
Workplace			

lifecycle — while ensuring that our suppliers adhere to ourhigh standard of social and environmental responsibility.

Products		
Supply Chain

PEOPLEIN THIS SECTION

GOVERNANCE

APPENDIX

52 // Grounded in Kindness 2022 CitizenSnap Report

53

Climate Risk

53

Climate Strategy

65

Workplace

69

Products

72

Supply Chain

EXECUTIVE SUMMARYABOUT SNAP

SOCIETY

PLANET
Climate Risk		
Climate Strategy
Workplace			
Products		
Supply Chain

PEOPLE

Climate Risk

Climate Strategy

Snap has embarked on seeking a better understanding of how we might be impacted
by various possible future outcomes as they relate to the climate crisis. The Taskforce
on Climate-Related Financial Disclosures (TCFD) has provided guidance for how
companies can approach and manage climate risks and opportunities, and Snap has
conducted its first scenario analysis in line with TCFD recommendations. The scenario
analysis was used to help Snap understand its climate risks and opportunities via a
representative sample of key global facilities.

Snap recognizes the climate crisis as one of the greatest challenges of our time.
With extreme weather events impacting our communities across the globe, we arecommitted to doing our part to address this crisis through our platform and in ouroperations. We stand with the overwhelming scientific consensus that governments,
businesses, and individuals across the world must immediately do more to avoid theworst impacts of the climate crisis and build a more sustainable future.

Snap’s scenario analysis process looked at both physical and transition risk andopportunity. The physical analysis focused on what the physical impacts could bewhen applying different scenarios and impacts from increased temperature, sea levelrise, drought, heatwaves, inland floods, and wildfires. The transition analysis assumes
a net-zero scenario in which global emissions decrease significantly, and what the
impact will be on Snap as it adapts to financial and policy requirements towards thisglobal achievement.
Snap will develop a roadmap to respond to the identified risks and opportunities forour business and assets. As we strive towards meeting our climate commitments, it isimportant to continue to adapt based on changes and projections to global climate
impacts. The full report will be included in our 2022 CDP response.

As a company with products that touch the lives of the younger generations— who both care passionately about addressing the climate crisis and who will
experience its worst impacts — we feel a responsibility to take decisive action. We
also understand that the climate crisis disproportionately impacts people of colorand many disadvantaged communities across the world. In 2021, we made progresson our first major climate commitments, and advanced our efforts to improve ouroperational sustainability and leverage our platform to engage Snapchatters on
the climate crisis.

2021 Climate Commitment Updates
In 2021, we took two major actions to uplevel our 2020 climate strategy:committing to becoming Net Negative by 2030 and signing The Climate Pledge.

Becoming Net Negative by 2030

GOVERNANCE

APPENDIX

53 // Grounded in Kindness 2022 CitizenSnap Report

While Net Zero commitments proliferated in 2021, Snap wanted to go even further
by committing to achieving Net Negative carbon by 2030 — this means going
beyond Net Zero to remove more carbon than we are emitting. This follows on theheels of our 2020 climate commitments when we announced our inaugural climate
strategy, with commitments to carbon neutrality, science-based reduction targets,and 100% renewable electricity. More details on the following page.

Signing The Climate Pledge
We are proud to have joined 200+ other businesses in signing The Climate Pledge toturn the climate crisis into climate action, reaching the goals of the Paris Agreement
10 years early. As part of this Snap is committing to:

EXECUTIVE SUMMARY• Measuring and reporting greenhouse gas emissions on a regular basis
ABOUT SNAP

• Implementing decarbonization strategies in line with the Paris Agreement throughbusiness change and innovations, including efficiency improvements, renewableenergy, materials reductions, and other carbon emission elimination strategies• Taking action to neutralize any remaining emissions with additional, quantifiable,
real, permanent, and socially beneficial offsets to achieve net zero annual carbon
emissions by 2040

SOCIETY

PLANET
Climate Risk		
Climate Strategy
Workplace			
Products		
Supply Chain

PEOPLEGOVERNANCE

APPENDIX

We recognize that the market for carbon removal is unpredictable, that relevant
indirect emissions can be difficult to calculate, and that we may have to revisit thesecommitments over the years as conditions change. But we commit to achieving
these goals to the best of our ability and being transparent about our progress andany challenges we face.

The effects of climate change are
becoming more and more apparent inour surroundings and daily lives, and we
firmly believe that the private sector must
continue to innovate and collaborate
across regions and industries in order todecarbonize the global economy at scale.”— ANDY JASSY, AMAZON CEO

54 // Grounded in Kindness 2022 CitizenSnap Report1.5°C Science Based
Reduction Targets

EXECUTIVE SUMMARY

Snap’s emissions reduction targets developed in 2020 were approved by
Science Based Targets initiative in 2021.
ABOUT SNAP

Science based targets are emissions reduction targets in line with what the latest
climate science says is needed to meet the goals of the Paris Agreement — to limit
global warming to below 2°C above pre-industrial levels and pursue efforts to limit
warming to 1.5°C and prevent the worst impacts of climate change. Science basedtargets show companies how much and how quickly they need to reduce theirgreenhouse gas emissions in order to be consistent with keeping warming below
the most dangerous levels.

SOCIETY

PLANET
Climate Risk		
Climate Strategy
Workplace			
Products		
Supply Chain

PEOPLEGOVERNANCE

APPENDIX

55 // Grounded in Kindness 2022 CitizenSnap Report

Reducing absolute Scope 1 and 2 GHG emissions 25% by 2025 from a 2019base year.
The targets covering greenhouse gas emissions from Snap’s operations (Scopes 1
and 2) are consistent with reductions required to keep warming to 1.5°C, the mostambitious goal of the Paris Agreement.
Reducing Scope 3 GHG emissions from purchased goods and services, businesstravel and use of sold products 35% per unit of value added by 2025 from a 2019base year.
Snap’s target for the emissions from its value chain (Scope 3) meet
the SBTi’s criteria for ambitious value chain goals, meaning they arein line with current best practices. Our Scope 3 emissions accountfor the majority of our emissions, so we need to hold our suppliers
accountable for action and use our influence to make our products
cleaner and more efficient.

100% Renewable Electricity
Snap remains committed to purchasing 100% renewable electricity for our facilities
using Green-e® certified renewable energy certificates (RECs) for the US and energy
attribute certificates (EACs) globally. In 2022, we will work to find more direct ways
to procure renewable electricity for our leased real estate footprint. We are aligningto the RE100 Standards*, including those that require purchasing renewables in thegeographies that match where we use the electricity.
*Snap’s direct electricity consumption is below the threshold of 100,000 MWh(or 100 GWh) required by RE100 for new members to join the initiative.

Net Negative Carbon

To become Net Negative by 2030, which includes covering our full Scope 3 footprint,
we will:

In 2021, we built on our commitment from past, present, and future carbon neutrality
to a commitment to reach Net Negative by 2030. This means we will not only achieve
Net Zero emissions — removing from the environment as much carbon as we emit eachyear — but will go beyond Net Zero to make Snap Net Negative by 2030. Net Negativemeans we will remove more carbon than we are emitting through a commitment tofund $1 million in carbon removal projects annually. As Snap works toward achieving
Net Zero and Net Negative, we continue to take responsibility not only for our current
and future carbon footprint — but also for the carbon we created in the past. In 2021,
we completed the process of becoming historically carbon neutral by calculating andoffsetting all of our Scope 1 and Scope 2 emissions and a significant portion of our
Scope 3 emissions going back to Snap’s founding in 2011 through the end of 2020.

EXECUTIVE SUMMARYABOUT SNAP

SOCIETY

PLANET
Climate Risk		
Climate Strategy• Reduce our absolute emissions and purchase renewable energy• Source high-quality verified carbon credits to mitigate remaining Scope 1-3
emissions. As we make the shift to Net Negative and as the supply increases,
we will increase the percentage of carbon credits sourced from carbon removal
projects each year until we are sourcing 100% carbon removal credits as needed.
• Engage with partners in our supply chain to make similar commitments andadvocate for the development of products and services with a lower impact• Support carbon removal projects with a commitment to $1 million in funding eachyear, which will push us past Net Zero to become Net Negative

Snap’s Climate Commitments

Workplace			
Products		
Supply Chain

PEOPLEGOVERNANCE

APPENDIX

Science
Based Targets:

Source 100%
renewable electricity

Net Negativeby 2030

Reduce absolute
Scope 1/2 GHG emissions
25% by 2025

Procure or self-produce
100% of electricity fromrenewable sources

Removing from theenvironment more carbon
than we emit each year

Reduce Scope 3
GHG emissions 35% per unitof value added by 2025+$1M Annual Investment in Carbon Removal Projects through 2030
56 // Grounded in Kindness 2022 CitizenSnap Report

We continue to take responsibility not only for ourcurrent and future carbon footprint — but also for the
carbon we created in the past.

Snap Climate Action Plan
In December 2021, Snap launched its first Climate Action Plan to operationalize ourstrategy. With increasingly dire warnings from the UNIPCC, the growing youth climate
movement, and increasing investor action, we knew this was the moment to put
climate front and center.

EXECUTIVE SUMMARYABOUT SNAPMITIGATION

Emissions Reduction Pillars

Our Climate Action Plan Includes the Following Pillars:

MEASUREMENT
We create an annual inventory of Snap’s carbon emissions annually, from which we
continue to track progress. We calculate and estimate our direct emissions (Scope 1),
as well as our indirect upstream (Scopes 2 and 3) and indirect downstream emissions(Scope 3 only). This data is annually assured by a 3rd party — see page 60 for our 2021
greenhouse gas inventory data, along with the assurance letter.

SOCIETY

PLANET
Climate Risk		
Climate Strategy
Workplace			
Products		
Supply Chain

MITIGATION

Company
Owned Fleet

Office Energy
Efficiency

Scope 1

EnergyPurchasing

Scope 2

We reduce the emissions we control and balance the rest by purchasing renewableelectricity and carbon offsets/removals. We are building and expanding our emissions
reduction programs for the areas shown to the right.

ENGAGEMENTPEOPLEGOVERNANCE

We engage our team, partners, and those who use our products through our
SnapGreen Employee Engagement Programs, in-App Partnerships on Climate andSustainability (NGOs and advertisers), philanthropic initiatives, and provide credible
and accurate information on our content platform Discover. Our ambitious reduction
target will inform our engagement with our suppliers and vendors to build a sharedstrategy for emission reduction.

EmployeeCommutingBusiness
TravelProcurement(purchased
goods andservices)

Scope 3
APPENDIX

57 // Grounded in Kindness 2022 CitizenSnap Report

Product
Efficiency
(use)

Data
Efficiency(cloud)Carbon Credits
EXECUTIVE SUMMARYABOUT SNAP

Not all carbon credits are created equal. That’s why we work with third-party experts
to select high-quality impactful projects using rigorous standards and the following
selection criteria:

Moving ahead, we will continue to apply these standards and look for opportunities
for projects with the most positive impact. We will also seek to support carbon
removal projects as these projects scale to meet market demands.

Registry: Requiring all offsets be registered through a reputable registry thattracks offset projects and issues offset credits for each unit of emission reduction
or removal that is verified and certified using accurate baselines. These registries
record the ownership of credits with a serial number assigned to each verified offset
credit to ensure they can not be double counted.

For emissions in 2021 that remained after our emissions reductions, we have madepurchases of carbon credits to fully compensate for these emissions. In keeping with
our Net Negative Carbon commitment, we have become net negative for our Scope 1
and 2 emissions. For our Scope 3 emissions, we have begun mixing carbon removals
into our carbon credit portfolio and we will ramp up these purchases to 100%
removal credits by 2030.

SOCIETY

Additionality: Requiring offsets to be additional, meaning that the GHG reductions
would not have occurred in the absence of a market for offset credits.
Geography: Selecting projects that reflect the global nature of our business and arealigned to areas where we have a large operational footprint and user base.
PLANET
Climate Risk		
Climate Strategy
Workplace			
Products		
Supply Chain

PEOPLE

Project Types:• Projects that help to restore nature such as forestry projects in Brazil, Canada, andthe US that focus on reducing emissions from deforestation and forest degradation• Projects that have a positive social impact in less developed economies, suchas cook stove projects in Nigeria and solar cooker projects in China, which help
families and small businesses by providing them more efficient ways of cooking
that also help to reduce emissions• Projects related to renewable energy in China, Egypt, India, and Turkey to help
reflect our geographies of impact and influence

GOVERNANCE

APPENDIX

58 // Grounded in Kindness 2022 CitizenSnap Report

In keeping with our Net Negative Carbon
commitment, we have become Net Negativefor our Scope 1 and 2 emissions.

Carbon Project Spotlights
EXECUTIVE SUMMARYABOUT SNAP

NCX

puro.earth

Natural Capital Exchange (NCX) is an improved forest management program thatincentivizes the growth of older, more carbon rich forests through annual harvest
deferrals. NCX contracts with landowners to defer the harvest of their timber,and in turn produces carbon credits for companies and organizations looking touse offsets in their sustainability strategies. In its first year of the exchange, NCX
generated participation from 2,470 landowners with a collective 4.3 million acres
across 39 states. The result was 1.13 million MTCO2e of expected climate impact
from forests across an area bigger than the state of Connecticut.

Puro.earth is the world’s first marketplace, standard, and registry focused solely
on carbon removals. Their standard consists of high-quality carbon removal
methodologies that remove carbon from the atmosphere and without crediting
reduced or avoided emissions, only net removals. The removal activity is verified
by independent third-party experts, according to Puro Standard protocols.
Through Puro.earth, Snap has invested in two wooden building element projects,
Moelven and ARE, represented by supply aggregator Accend. These projects
remove carbon with bio-based construction materials using wood sourced fromsustainably managed forests where carbon is stored in the building for the longterm, disrupting the normal carbon cycle and creating a Net Negative process
because sustainable forestry ensures that trees are replanted.

SOCIETY

PLANET
Climate Risk		
Climate Strategy
Workplace			
Products		
Supply Chain

PEOPLEGOVERNANCE

APPENDIXAs an SBTi aligned and historically carbon neutral
organization, Snap has set the course for any company
interested in being a force for nature and the climate.
NCX is proud to support that commitment with offsetsthat provide measurable, quantifiable impact to forests
across the US while supporting rural communities.”— Z ACK PARISA, CEO AND CO-FOUNDER OF NATURAL CAPITAL EXCHANGE

It’s great to see a company that has millions of users in thedigital world take responsibility for their carbon emissions
in the real world by supporting innovative carbon removal
projects. I am confident their climate action will inspire theirusers to act for the planet, too. Puro.earth is glad to help
Snap Inc. with high-quality carbon removal issued under
the Puro Standard.”— ANTTI VIHAVAINEN, CEO OF PURO.EARTH

59 // Grounded in Kindness 2022 CitizenSnap Report

Carbon Emissions

CO2

Each year, we calculate all of Snap’s material emission sources in accordance with
the Greenhouse Gas Protocol market-based approach. This includes our directemissions (Scope 1), as well as our indirect upstream and downstream emissions(Scopes 2 and 3). We obtained third-party verification of our 2021 Scope 1, 2, and3 greenhouse gas emissions data. Refer to our assurance statement here.

EXECUTIVE SUMMARYABOUT SNAPIn 2021, we reduced our absolute Scope 1 + 2 emissions by 52% over the 2019baseline. And while our absolute Scope 3 emissions increased, our revenues
grew by 140% and we were able to reduce our Scope 3 emissions indexed torevenue by 40% over the 2019 baseline. Both of these reductions put Snap aheadof meeting our 2025 science-based reduction targets, and we will therefore
consider re-stating our targets within the next year.

SOCIETY

CH4

N 2O

HFCs

PFCs

SF6

98%

2%
SCOPE 1:
DIRECT EMISSIONS FROM OUROPERATIONS, INCLUDING:SCOPE 3:
INDIRECT EMISSIONS FROM:• Company owned vehicles and aircraft

Upstream activities

Downstream Activities• Natural gas consumed in our facilities• Purchased goods and services• Supply chain emissions related todownstream transportation anddistribution of hardware products• Waste generation• Employee business travel0%

SCOPE 2:

• Employee commuting• Supply chain emissions related to
production and upstream
transportation of hardware products• Life cycle emissions of our software
products, including use and data storage

GRID-SUPPLIED ELECTRICITYCONSUMED IN OUR FACILITIESTOTAL EMISSIONS: 184,106 METRICS TONS CO2-e

PLANET
Climate Risk		
Climate Strategy
Workplace			
Products		
Supply Chain

Scope2019 Emissions1(metric tons CO2-equivalent)

2020 Emissions1(metric tons CO2-equivalent)

2021 Emissions(metric tons CO2-equivalent)

Scope 1

4,392

2,681

3,688

Scope 2

4,549

1,173

578

Scope 1 + 2

8,940

3,854

4,265

52% absolute decrease

Scope 3

124,727

147,502179,841

44% absolute increase

Revenue ($millions)

1,716

2,507

4,117

140% increase

72.7

58.8

43.7

40% decrease

133,667

151,357

184,106

0

0

0

PEOPLEGOVERNANCE

Scope 3 (indexed to revenue, metric
APPENDIX

tons CO2-e/$M revenue)
Total (Scope 1 +2 +3)
Total (Scope 1 +2 +3) with carbon
credits and renewables applied

60 // Grounded in Kindness 2022 CitizenSnap Report

1 For consistency, the 2019 and 2020 greenhouse gas inventories were updated to match new methology used when calculating the 2021 ghg inventory. These data points have been updated accordingly.

% Increase or decreaseover 2019

EXECUTIVE SUMMARYABOUT SNAP

Emissions Reduction Measures

Climate Engagement on Our Platform

Scope 1: We reduced our Scope 1 emissions through reduced operations of ourcorporate-owned aircraft and fleet from our 2019 baseline. While emissions tickedup over 2020, a year dominated by the global pandemic, we expect them to remain
relatively flat in the coming years.

At Snap, we recognize that we are in a unique position and have a big opportunity
to engage with our community of Snapchatters to catalyze change for the future.
We know that reducing our impacts is important, but leveraging our platform toraise awareness and catalyze change on environmental issues can have an evenbigger impact. To increase environmental awareness and engage with our Snapchat
community of over 300 million daily active users, we have partnered with the UN
Environment Programme and other organizations to create in-app activations that
educate our community and provide them with resources to become a part ofthe solution.

Scope 2: While we increased our real estate footprint by 24% and re-opened ouroffices for employees to work from voluntarily, our overall electricity consumption in
our offices remained relatively flat with the majority of employees working from homemore than in the office. We applied our renewable electricity purchases to our Scope
2 emissions and since we purchased renewables to cover 100% of electricity globally,
this is accounted for as zero emissions. We then extended our purchase of renewableenergy to cover electricity consumption associated with 2021 telecommuting(accounted for in Scope 3) since we consider our team members’ homes to be an
extension of our Snap offices.

SOCIETY

PLANET
Climate Risk		
Climate Strategy
Workplace			
Products		
Supply Chain

PEOPLEGOVERNANCE

APPENDIX

61 // Grounded in Kindness 2022 CitizenSnap Report

Scope 3: Our overall emissions grew as we scaled as a company, but not at the samepace as our revenue increases, meaning we are becoming more efficient as we grow.
Business travel emissions decreased even as travel became more business as usualand emissions associated with goods and services increased, but again not on pacewith revenue growth. Emissions associated with the use of our products and data
storage increased as we grew our user base by 20%, but not at the same pace as ourcommunity growth. Breakdown by emissions categories can be found in Impact by
the Numbers on page 63.

In 2021, we announced a new Snap Original, “Planet Rewild,” produced by Re:wildand Underknown. This series was developed as part of a larger multi-year partnership
between Snap and Re:wild, focused on bringing Re:wild’s mission to “protect the wild
that’s left and restore the rest” in-app, allowing Snapchatters to learn, explore, anduncover some of the most pressing threats to nature and our own survival. Planet
Rewild, premiering in 2022, depicts what the Earth will look like in the coming decades
if we don’t learn to “rewild” our planet – and also offers a vision of the flourishingecosystems that could emerge if we allow the wild to be restored.
We also produced a Snap Original called “Breakwater”, a futuristic young adult drama
set in a world of climate refugees. In the dangerous coastal slums outside the Los
Angeles Seawall, people dream of winning the visa lottery to the safe zone while
Mai, a savvy 20-year-old fixer who grew up in the Breakwater, must race against an
impending hurricane to complete a mission for survival.
We create AR experiences that can help to advance sustainability. Snapchatters,for example, can use AR lenses to try on clothes to determine look and fit before
purchasing. This can help to avoid the negative impacts associated with shipping
products, as well as ensuring the clothing does not go to waste. Snap will continue
to explore the sustainability opportunities of AR.
In collaboration with the Great Barrier Reef Foundation, we launched the first-everaugmented reality experience of the Great Barrier Reef. This allows users to dive into
the Reef and experience this incredible ecosystem on their phone. Read more in theSociety/Our Platform section.

Team Engagement
At Snap, environmental sustainability is deeply embedded in our culture, and ourteam members share in this commitment. We develop programming to engage
our team and inspire action on pressing environmental issues. SnapGreen is our
employee engagement initiative aimed at promoting sustainable education andtaking action.

EXECUTIVE SUMMARYABOUT SNAP

BRING YOUR KIDS TO WORK DAY ON EARTH DAY
In 2021, we held Bring Your Kids to Work Day on Earth Day to engage the childrenof our team members on environmental action. Education is the first step in taking
action, which is why our youngest group tuned in to watch Snap leaders readingbooks about the environment aloud to them. For the middle age group, we provided
a nature-based craft activity. Our oldest group heard from some youth climate
activists who created an organization called OneUpAction. We conducted a Q&A,
which demonstrated to the kids how people of all ages can be a part of the solution.

SOCIETY

PLANET
Climate Risk		
Climate Strategy
Workplace			
Products		
Supply Chain

PEOPLE

SNAPGREEN CLIMATE CHALLENGE
During World Kindness Week, over 50 Snap team members participated in the
SnapGreen Climate Challenge. This involved taking actions such as calculating
their personal carbon footprint, educating themselves on environmental issues,
pledging to take action, and creating an action plan. Together, Snap teammembers completed 90 challenges and pledged to take 69 steps to reduce
our climate impacts.

CALIFORNIA CLEAN AIR DAY PARTNERSHIP
GOVERNANCE

APPENDIX

62 // Grounded in Kindness 2022 CitizenSnap Report

Snap was an official California Clean Air Day partner, in which Snap took the
Clean Air Day pledge, created a series of Snapchat lenses for the organization touse in their media campaign, and encouraged team members to take the pledge.
A total of 125 team members pledged over 800 actions towards cleaner air. The
campaign reached over 1.8 million Californians who pledged over 3.4 million
actions, and over 600 organizations took part as well.

PLANET

ClimateStrategy

EXECUTIVE SUMMARYABOUT SNAP

SOCIETY

Impact by the Numbers
Carbon Emissions Breakdown
Scope2019 Emissions1(metric tons
CO2-equivalent)

2020 Emissions1(metric tons
CO2-equivalent)

2021 Emissions(metric tons
CO2-equivalent)

Sub-total Scope 1 (with RF)

4,392

2,681

3,688

Sub-total Scope 2 (market-based)

4,549

1,173

578

Category 1: Purchased goods and services

56,46071,554102,160

Category 2: Capital goods

8,783

15,50816,566

Category 3: Fuel-and energy-related activities

1,564

1,441

2,144

Category 4: Upstream transportation and distribution

Not applicable511Category 5: Waste generated in operations (estimated)

3,015

3,121

2,806

Category 6: Business travel

18,752

4,039

3,524

Category 7: Employee commuting

2,894

2,463

2,181

Category 8: Upstream leased assets

Not applicableNot applicableNot applicable

Category 9: Downstream transportation and distribution

25.73

8

13

Category 10: Processing of sold products

Not applicableNot applicableNot applicable

Category 11: Use of sold products

33,18149,26650,218Category 12: End-of-life treatment of sold products

7

5

5

Category 13: Downstream leased assets

46

93

215

Category 14: Franchises

Not applicableNot applicableNot applicable

Category 15: Investments

Not applicableNot applicableNot applicable

Scope 3 Total

124,727

147,502179,841

Total

133,667

151,357

184,106

Scope 3 Categories

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APPENDIX

63 // Grounded in Kindness 2022 CitizenSnap Report

1 For consistency, the 2019 and 2020 greenhouse gas inventories were updated to match new methology used when calculating the 2021 ghg inventory. These data points have been updated accordingly.

Looking Ahead

Electricity
EXECUTIVE SUMMARY

11,945 MWH of electricity consumed in our facilities globally.

Electricity by Country

ABOUT SNAP

SOCIETY

PLANET
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Climate Strategy
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PEOPLEGOVERNANCE

APPENDIXCountry

2019 Total
Electricity MWH

2020 Total
Electricity MWH

2021 Total
Electricity MWH

Australia

149

98

123

Austria

Not reported

75

112

Canada

245

234

161

China

148

148

148

France

303

120

303

Germany

66

66

66

IsraelNot reported

86

183

Netherlands

48

48

51

NorwayNot reported

14

6

SwedenNot reported

14

7

Switzerland

68

68

68

Ukraine

193

270

712

United Arab Emirates

58

112

104

United Kingdom

447

494

868

United States of America

10,861

10,097

9,936

TOTAL

12,587

11,945

12,849Renewable Electricity% Renewable Electricity
64 // Grounded in Kindness 2022 CitizenSnap Report

No direct renewableenergy procurement0%

10,097

12,84985%

100%

In 2022, we will continue to work towards operationalizing
our Climate Action Plan and meeting our three
climate commitments:
Science-Based Targets• Reduce absolute Scope 1/2 GHG emissions 25% by 2025
• Reduce Scope 3 GHG emissions 35% per unit of value
added by 2025
In 2022, we will ensure that we continue to meet thesetargets and consider our timeline for modifying these targets
before the target period ends.
Source 100% Renewable Electricity• Procure or self-produce 100% of electricity fromrenewable sources
In 2022, we will focus on ways to procure renewable energy
more directly.
Net Negative Carbon by 2030
• Removing from the environment more carbon than weemit each year
In 2022, we will start investing in carbon removal projects
with our fund of $1 million per year.
Engagement
We will also focus on ways to raise awareness about climaterelated issues and inspire action with our team and throughour platform. We will also engage our suppliers and vendors
to start decarbonizing our supply chain.

Workplace
As Snap continues to grow, we keep environmental sustainability top of mind withthe design, construction, and ongoing occupancy of our spaces and kitchens. That’strue for both the food we serve and the workspaces we create.

EXECUTIVE SUMMARYABOUT SNAPWe also find meaningful ways to engage with our team on sustainability issues. Our
workplaces continued to be mostly empty during 2021, meaning a lower impact from
employee commuting, food consumption, and energy use in our workplaces. We
continued to find ways to shift our resources to support our local communities andour team members working from home.

SOCIETY

Facilities
PLANET
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65 // Grounded in Kindness 2022 CitizenSnap Report

In 2021, we followed up on our commitment the previous year to source 100%
renewable electricity by expanding our purchases to cover our offices globally,
which represents a full leased portfolio. We also expanded our renewable energy
purchases to cover our employees’ electricity use while working from home. But
we first work to minimize our energy consumption in our offices and facilities byrenovating and delivering global workspaces that meet the needs of a growing teamand global footprint. While we don’t seek certifications to demonstrate that we arebuilding sustainably, we consider all aspects of sustainable design in the process.
All new construction in California is required to meet Title 24 energy efficiency
standards, which correlates to 40% energy reductions over existing buildings.
With over 50% of our real estate footprint in California, these renovations represent
a huge upgrade in the energy efficiency of the spaces where we work. As apart of our Climate Action Plan, we have committed to developing design
standards that will apply consistently to construction of our offices globally.
We have also implemented a system that tracks all of our global utilities’
spend and consumption (e.g., electricity, waste, water, etc.). This helps
us to monitor our consumption and measure progress. The energy data
feeds into Snap’s greenhouse gas inventory, which helps us to track targets
against our climate strategy. In 2021, where most of our team members
were working from home for most of the year, we measured energy
consumption during telecommuting at home in our greenhouse gas
emissions using data from our reservation system on office capacity.

When team members need to come into the office, in the US we offer commuter
benefits programs to promote public transport and other alternate commuting.
The WageWorks Commuter Transit Account is a pre-tax benefit account used to pay
for public transit — including train, subway, bus, ferry, or vanpool — as part of ourteam members’ daily commutes to and from work. We also offer additional incentives
to minimize commuting by car, including bike parking and showers in most offices
globally. In some offices, we offer a stipend for those willing to give up a parking
space allocated for them to encourage alternate commuting.
We have electric vehicle charging stations online at our Santa Monica campus to help
enable more of our team members to drive to work in electric vehicles and charge forfree. While these stations were not fully utilized to capacity in 2021 because most teammembers were working from home, we will continue to track uptake once we return toworking in the office and will add additional capacity as needed.

Food
THE FOOD WE SERVEEXECUTIVE SUMMARY

We provide food services that support a sustainable future. This means nourishingour community with healthy food, produced using practices that respect farmers,
workers, animals, and the land. And we work to reduce food waste wherever possible.

ABOUT SNAP

Our sourcing guidelines prioritize using organic produce whenever possible, serving
seafood that adheres to the sustainability guidelines outlined by the Monterey Bay
Aquarium’s Seafood Watch program, with a goal of sourcing at least 20% of ouringredients from small, owner-operated farms, ranches, and artisan producers within
150 miles of our kitchens. We are also focused on reducing the amount of meat we serve
our team, shifting to lower carbon proteins (e.g., shifting to more chicken and plantbased proteins from beef and pork) in our cafes and eliminating 20% of animal protein bycontinuing Plant Forward Wednesdays when our team came back to the office.

SOCIETY

PLANETThe city was shutting down, doors wereliterally closing on a population that alreadyhad little access to life sustaining support.
With Snap Inc’s extraordinarily generous
support of our meal program, our members
were well fed both physically and emotionally,
to know that such a company
was in their corner. ”

Climate Risk		
Climate Strategy
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PEOPLEGOVERNANCE

APPENDIX

In 2021, over $300,000 from the Snap food budget
was reallocated to serve multiple organizations focusedon food security.
66 // Grounded in Kindness 2022 CitizenSnap Report

In 2021, our onsite food services resumed when our offices opened. But with foodinsecurity still on the rise, the Snap Food team continued to partner with Snap
Philanthropy to reallocate resources. In 2021, over $300,000 from the Snap foodbudget was reallocated to serve multiple organizations focused on food security.
Since the time when we have been able to send essential workers back into the
kitchen after the pandemic began, we have been rolling up our sleeves to cook andprepare meals for the community. In 2021, we distributed over 100,000 meals for
low-income students, youth experiencing homelessness, struggling families, andpartner organizations focused on food security and education in our communities.
We maintained the same sustainable practices when sourcing food to prepare thesemeals that we follow when we feed our own team.

— S HARON GROBMAN LERMAN,MEALS COORDINATOR, SAFE PLACE FOR YOUTH (SPY)REDUCING WASTE AND FIGHTING HUNGER
We have always done our part to reduce waste and help address hunger by donating
food to our local communities. Since 2016, we have donated all excess food from ourcafes — the equivalent of about 50,000 meals per year — to local shelters, and wecompost any food from the cafes that cannot be donated. In 2022, we are expanding
programs to donate unused food globally as we scale our Snap-operated cafes tomore offices.

EXECUTIVE SUMMARYABOUT SNAP

Since 2015, Snap has provided support and team members have served thousandsof hot meals to one of Snap’s long-standing partners, Safe Place for Youth. SnapNoir,our Employee Resource Group for fostering cultural understanding and professional
development for people of the African diaspora at Snap, organizes regular volunteer
events where team members help prepare and serve meals at Bread & Roses Cafe,a program of the St. Joseph Center.

SOCIETY

PLANET
Climate Risk		
Climate Strategy

We know that access to healthy food is an issue that disproportionately affects
people of color, and we will continue to donate food, support food literacy
programs, and share information about food justice issues and opportunities with
our employees.

Workplace		
Products		
Supply Chain

PEOPLEEDUCATION
We strive to educate our team members about sustainable food issues throughcampaigns tied to key events. In partnership with SnapFit, SnapGreen, andSnapFood, we host many sustainable food series events. This series aims to educate
the team about climate-friendly diets, food systems, and how to source foodsustainably. While we didn’t get to gather around the table as much as we would have
liked in 2021, we still honored the series through virtual events.

GOVERNANCE

APPENDIX

67 // Grounded in Kindness 2022 CitizenSnap Report

Since 2016, we have donated all excess foodfrom our cafes — the equivalent of about
50,000 meals per year — to local shelters.

PLANET

Workplace

EXECUTIVE SUMMARY

Impact by the Numbers
12,849 MWH of electricity consumed
in our facilities globally

ABOUT SNAP

20,000 MWH of Renewable Energy
purchased to match 100% of ourconsumption of electricity in our offices
and electricity consumed with our teammembers working from home

SOCIETY

PLANET
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APPENDIX

68 // Grounded in Kindness 2022 CitizenSnap Report

100,000+ meals and over $300,000
donated through our food budget
reallocation program

Looking Ahead
In 2022, as we continue to return to theworkplace, we will work to ensure we
return with the same sustainable practices
in place as when we left. And we will pickback up the work of continuing to findopportunities to reduce our footprint. As apart of our climate commitments outlinedin the climate section, we will continue
to source 100% renewable electricity andwork to reduce energy consumption in our
workplace by building out green building
standards and performing energy audits to
identify opportunities for efficiency.

Products
While Snap doesn’t mass-produce physical products or operate data centers, ourproducts still have environmental impacts — and we’re working to minimize them.

EXECUTIVE SUMMARY

Snapchat consumes battery life that requires energy consumption for recharging
and requires data to be stored via our cloud partners. While these partners haveaggressive climate goals in place, reducing our computing and storage needs andincreasing the efficiency of the app still has a positive environmental impact.

ABOUT SNAP

Separately, producing hardware creates environmental impacts throughout the
product life cycle. From product design to the selection of components to final
assembly, building any hardware product uses chemicals, consumes energy,
and generates waste. We have processes in place to help reduce our impacts
across the life cycle, and we will increase our focus in these areas as we scale ourhardware business.

SOCIETY

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APPENDIX

69 // Grounded in Kindness 2022 CitizenSnap Report

And we seek to educate Snapchatters and promote a call to action around key
environmental issues through our platform.

SOFTWARE

Data and Energy Efficiency
We are continuously focused on increasing efficiency throughout the Snapchat app,which means less battery use, less charging, and reduced energy demand. In 2021,
we continued to optimize battery life to reduce power usage for features including
sticker search during chat/caption typing, snap capture, snap/story playback, preview
creative tools, and others. We reduced foreground session power usage by 12% on iOS
and 9% on Android. These improvements reduce electricity consumption for millions
of Snapchatters, and those savings add up. While our global community grew by 20%
in 2021, we reduced our global energy consumption using Snapchat by 17% per user.
That’s only the beginning — there are vast opportunities for efficiency that the teamwill continue to explore and quantify.
We partner with our cloud storage providers — Google Cloud Platform and Amazon
Web Services (AWS) — to ensure we understand the impact of our demand for data
storage and to ensure we optimize how our data is stored on their network. These
partners have made large climate commitments and investments and we want to be
partners in their mission while also holding them accountable to those commitments.
We’re collaborating with Google Cloud to support their carbon free energy initiative,
working with Google to incorporate carbon emissions into decisions on where tolocate our services across Google Cloud’s infrastructure and partnering with Google to
make this data useful for our engineering teams. We have also teamed up with AWS to
identify opportunities within our storage needs to transition our data onto more energy
efficient servers. While we increased our daily active users by 20%, our cloud carbon
emissions remained close to the same as in 2020.
All of these efforts help
to support Snap’s climate
commitments that
include reducing our
Scope 3 emissions.

EXECUTIVE SUMMARYHARDWARE

PLATFORM

Materials ComplianceEngaging Snapchatterson the Climate Crisis

Regulations aimed at reducing the environmental impact of electronic products
apply to our hardware products. These standards restrict the type or amount ofmaterials that we put into our products, including hazardous and toxic substances.
For example, the EU Restriction of Hazardous Substances (RoHS) Directive restricts
the use of hazardous materials in the manufacturing of electronic and electricalequipment. Examples of regulated substances include heavy metals (lead, mercury,cadmium, chromium), brominated flame retardants, and phthalates. And the EU’s
Registration, Evaluation, Authorisation, and Restriction of Chemicals (REACH)
regulation places responsibility on the industry to manage the risks from chemicals
and to provide safety information for specific substances of concern.

ABOUT SNAP

SOCIETY

PLANET
Climate Risk		
Climate Strategy
Workplace		
Products		
Supply Chain

PEOPLEGOVERNANCE

To meet these requirements, we engage our suppliers to determine which materials
they use and ensure they declare their conformance to each of these requirements.
They submit their data and information through a software application that helps us
validate and document conformance. We also perform testing on our products toensure there are no exposure concerns in the use of our products.

HARDWARE

End-of-Life Product Management
and Recycling
Other regulations place responsibility on producers to ensure that their products aremanaged properly and recycled at their end of life. In the EU, the Waste of Electricaland Electronic Equipment (WEEE) regulations govern the collection, treatment, andrecycling of electronics at the end of their life. The EU’s Batteries Directive, designed
to minimize the negative impact of batteries and battery waste, imposes materials
restrictions as well as marking and labeling requirements. And the EU’s Packaging
Directive controls packaging waste and its impacts on the environment.

APPENDIX

Snap is currently obligated by these requirements in 13 EU member states. To ensurecompliance, we partner with approved recycling programs and pay fees, based onsales, for recycling our products. These fees are somewhat like a tax that gets combinedwith other producer fees and helps to fund municipal or regional recycling programs.
70 // Grounded in Kindness 2022 CitizenSnap Report

The climate crisis is one of the biggest challenges of our time. We leverage thesize and reach of our platform to enable Snapchatters to learn and take action
on the climate crisis. To learn more, see the Social Impact on Our Platform
and Climate section.

We leverage thesize and reach of ourplatform to enable
Snapchatters tolearn and take action
on the climate crisis.

PLANET

Products

EXECUTIVE SUMMARYABOUT SNAP

Impact by the Numbers

Looking Ahead

Battery Efficiency Improvements

Moving forward, we will continue
to make our products moreenergy efficient. We will also
partner with our cloud service
providers to optimize our data
storage and utilize data centersthat rely on clean energy sources.

Foreground session power usage reduced by 12%
on iOS and 9% on Android

SOCIETY

Reduced global energy consumption using
Snapchat by 17% per user
PLANET
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Climate Strategy
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APPENDIX

71 // Grounded in Kindness 2022 CitizenSnap Report

Cloud Data
Efficiency Improvements
Through the commitments of our cloud service
providers and our partnerships, we were able
to keep our carbon emissions related to cloudstorage effectively neutral while our daily active
users grew by 20%.

Supply Chain
Snap buys components for our hardware products, such as Spectacles, fromcompanies across the globe and outsources the assembly of those products. We
work hard to ensure these partners do business responsibly. Each product goes
through a complex supply chain before going to market — from the mining of raw
materials and the production of components, to the final product assembly and thelogistics that take the product to the end consumer. To ensure that our products arebeing made responsibly and the workers who make them are treated well, we require
our suppliers to agree to a stringent Supplier Code of Conduct, and we monitor
adherence through third-party audits and remediation support.

EXECUTIVE SUMMARYABOUT SNAP

SOCIETY

Supplier Code of Conduct
PLANET
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72 // Grounded in Kindness 2022 CitizenSnap Report

Our Supplier Code of Conduct codifies the standards we expect our suppliers tomeet to ensure safe working conditions, fair worker treatment, and responsible
environmental practices. It includes social responsibility standards drawn from the
Responsible Business Alliance (RBA) Code of Conduct, the Universal Declaration of
Human Rights, and other guiding principles of international law.

The Code requires suppliers to uphold workers’ human rights and treat workers with
dignity and respect. It rejects any use of forced or child labor and calls for suppliers
to set reasonable working hours, avoid discrimination, and conform to industrystandard health and safety practices. The Code also requires suppliers to respect
the environment by obtaining required permits, minimizing pollution, and safely
managing hazardous substances. And the Code requires our suppliers to uphold thehighest standards of ethics by rejecting commercial bribery and respecting third
parties’ intellectual-property rights, for example.

Monitoring
Auditing: We use a risk assessment methodology to evaluate our supply chain. Whenthat methodology deems a supplier higher-risk, we schedule on-site supplier audits
to assess compliance with our Code. Leveraging a third-party auditing firm, we send
auditors directly to the factories where our parts or products are being made. The
auditors are familiar with local laws and can speak the native language of the factory.
They spend their time on-site interviewing management, reviewing records, andinterviewing workers to determine compliance with our Code and local regulations.
The Issues: The most common issue we identify during supplier audits is excessive
working hours. If we find that a supplier has working hours longer than our standards,
we inform the supplier of our expected standard and then provide them support tobring the hours to acceptable levels. If the supplier is not able to meet our standards
within a reasonable timeframe, we will shift our business to alternate suppliers.
Remediation: We go beyond holding our suppliers responsible for meeting ourstandards. We also provide them the support they need — including training andimplementation of management systems — to correct the issues we identify andprevent them from recurring.
If we ever find “zero tolerance” issues, such as child labor or human trafficking, we’recommitted to immediately ending our relationship with the supplier and notifying theproper authorities. But for all other issues, Snap connects the supplier with experts
to help them develop an effective corrective action plan and guide them throughthe remediation process. Working with suppliers to improve labor and environmental
conditions is fundamental to our program. Walking away from a supplier that has
issues doesn’t help improve conditions for the workers. It’s far better, in our view, tohelp them raise their standards and make life better for the workers. If they succeed,then both parties are invested in a lasting partnership.

Anti-Slavery
Forced labor and trafficking are heartbreaking but persistent issues in somecountries’ labor markets. Our Anti-Slavery Statement demonstrates our commitment
to ensuring that our suppliers respect human rights. Snap requires our suppliers tocertify that slavery and human trafficking are not taking place in their businesses.
We verify those commitments through a detailed risk assessment and auditing
process. We also provide training on forced labor and human trafficking to all of our
supplier-facing team members.

EXECUTIVE SUMMARYABOUT SNAP

Conflict Minerals

SOCIETY

Our Conflict Minerals Statement lays out the steps we take to comply with laws
regarding conflict minerals and to reduce risk in our supply chain.

PLANET
Climate Risk		
Climate Strategy
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APPENDIX

73 // Grounded in Kindness 2022 CitizenSnap Report

The term “conflict minerals” refers to four metals — tantalum, tin, tungsten, and gold
— that are commonly sourced from mines in the Democratic Republic of Congo.
Illegal armed groups may use proceeds from those mines or nearby transit routes
to fund their violent operations.
Snap is committed to complying with rules regulating the use of conflictminerals and we require our suppliers to certify that they source minerals
from conflict-free smelters and exercise due diligence on their own suppliers.
And we have engaged a supply chain data-management company tofacilitate supply-chain tracking and ensure that our suppliers are honoring
their commitments.

Stakeholder Engagement
Snap is a member of the Responsible Business Alliance (formerly the Electronic
Industry Citizenship Coalition) and fully supports the RBA’s vision and goals. The RBA
is the world’s largest industry coalition dedicated to corporate social responsibility
in global supply chains.

PLANET

SupplyChain

EXECUTIVE SUMMARYABOUT SNAP

Impact by the Numbers

Looking Ahead

71 on-site supplier audits since Spectacles
launched in 2016

In 2022, we will continue to implement
the programs we established before thelaunch of the first version of Spectacles
to reach our suppliers in a deeper andmore meaningful way.

91% of suppliers responded to our conflictminerals data request.

SOCIETY

PLANET
Climate Risk		
Climate Strategy
Workplace		
Products		
Supply Chain

PEOPLEGOVERNANCE

APPENDIX

74 // Grounded in Kindness 2022 CitizenSnap ReportPeopleEXECUTIVE SUMMARYABOUT SNAPAt Snap, kindness begins and ends with our people.
We strive to create a diverse, equitable, and inclusive
workplace to strengthen our culture and inspire
innovation in our organization and broader industry.
We also encourage wellness and ensure a healthy,safe environment. We engage, support, and develop
employees to foster our unique values and our strong

SOCIETY

commitment to integrity.

PLANET

IN THIS SECTIONPEOPLE
Diversity, Equity, and Inclusion
Supporting Our Team

GOVERNANCE

APPENDIX

75 // Grounded in Kindness 2022 CitizenSnap Report76

Diversity, Equity, and Inclusion

77

Supporting Our TeamDiversity, Equity,and Inclusion

EXECUTIVE SUMMARY

Over the past two years, we have embarked on a long-term DEI strategy to inspire
empathy, redesign systems, and drive accountability through our people, products,
partners, and our wider tech ecosystem.

ABOUT SNAP

We’ve learned that, even with ambitious goals, making meaningful progress in our
workforce representation data takes time. That said, we have been able to drivechange more quickly in our company by treating DEI as a business imperative acrossall of our operations — from how we build our products, to who we partner with, to
how we spend our money.

SOCIETY

PLANET

While we have made strides in redesigning our systems, we still have more work
to do to give our team members the tools and resources they need to truly takeownership of DEI.

Efforts to drive change reveal three key learnings:• DEI is a marathon, not a sprint. Yet there is no finish line because DEI is a means,
not an end. We must invest for the long-haul, by introducing behavior tools for
fundamental changes that last a lifetime, and spread responsibility for delivering
DEI across the entire leadership team and company. Our ambition is to create an“ownership” culture for DEI where team members are inspired, incentivized, andrewarded for building an inclusive culture, workforce, and product.
• Data is key. You can’t improve what you don’t measure. We will continue to refine
our internal demographic data collection, share those data insights with key
stakeholders, and create tailored, strategic plans that take account of different
team cultures within Snap. One size does not fit all, and DEI strategies forindividual teams require nuanced data and strategy.
• Impact requires prioritizing systems change over ad hoc requests for DEI
support. When it comes to DEI, we too often react to events instead of driving
deep systemic change. To shift that dynamic requires greater intentionality andcapacity from DEI teams, as well as business teams themselves. Investing in a DEI
team cannot alone drive systemic change. By the same token, failure to invest
protects the status quo. Since publishing our first Diversity Annual Report in 2020
we have more than doubled the size of Snap’s IDEA Team (Inclusion, Diversity,
Equity and Awareness), and we now have a dedicated partner from nearly every
business vertical with a responsibility for taking forward systemic change.

PEOPLE
Diversity, Equity, and Inclusion
Supporting Our Team

GOVERNANCE

In January 2020, we began convening a coalition of leading DEI experts from academia
and business to create a new blueprint for tech companies to take bold, collective
action. In 2021, this coalition released the Action to Catalyze Tech (ACT) Report. Over
30 CEOs and executives from leading tech companies signed on.
In 2022, we will deepen our investments in each pillar of our DEI strategy. Our goal
is to further operationalize DEI across Snap, and combine enhanced DEI governancewith scaled learning to increase DEI expertise in all teams.

APPENDIX

Visit diversity.snap.com to read thefull 2022 Diversity Annual Report.
76 // Grounded in Kindness 2022 CitizenSnap ReportSupporting Our Team
Snap succeeds when our people succeed. That’s why we’re dedicated to supporting
our team at work and beyond. In 2021, we continued to unveil new initiatives to engage
and uplift Snap employees worldwide, including expanding mental health services,increasing management training, and accelerating our DEI learning programming.

EXECUTIVE SUMMARYABOUT SNAP

SOCIETYPEOPLE
Diversity, Equity, and Inclusion
Supporting Our Team

COUNCIL ORIGINSAPPENDIX

77 // Grounded in Kindness 2022 CitizenSnap Report

Being a kind company means fostering a community of connection, empathy,collaboration, integrity, and creativity. Since our founding, Snap has embraced
Council — a listening practice where participants speak, one at a time, without
interruption — to cultivate empathy and compassion among our team. Every teammember is invited to participate in Council starting from day one of their timeat Snap. By actively listening and sharing stories, our team members are able toconnect more deeply with their teammates, and learn how to listen. Over the past
decade, Council has grown from a small group led by Evan working in the Blue
House on the Venice Beach boardwalk to a company-wide effort in our global
offices to connect and listen to the heart.
Our Council team facilitates Councils globally for Employee Resource Groups, teams,
office locations, and cross-functional engagements. In 2021, we experimented withhybrid programming to serve the Snap global community during the COVID-19
pandemic. Team members’ rapport with the program allowed Councils to be utilizedeven more strongly as a way to connect with colleagues working in various locations
and share experiences during a rapidly changing time across countries.

PLANET

GOVERNANCE

Council

Our CEO Evan Spiegel attended Crossroads School for Arts & Sciences in Santa
Monica, California where students sit together in Council and learn to communicate
more effectively by sharing their stories and listening to each others’ stories. The
particular form of Council practiced at Crossroads is fostered by The Ojai Foundation,
an educational retreat center in Ojai, California. By the time Evan and Bobby Murphy
started Snap Inc., Evan had long recognized the value of people sitting in Council
and learning to listen deeply to one another. Evan and his early team members beganleading Councils while the company was still in its infancy. Now, we have a robust
team of trained Council facilitators leading Councils across the globe.

Council enables our Snap team members to lead from the heart — and better connect
with others through empathy and global consciousness. This is critical to our ability
to operate with kindness, collaborate, and to face the dynamic challenges our world
faces. Council is a practice where each person speaks from their heart and theparticipants listen with empathy and respect. In 2021 we led over 4,000 Councils
in 32 cities. We lead Councils with teams, employee resource groups, and Sales.
Basically we want everyone to find their circle, whether it is with their team, people
from their city, people across the globe with a commonality, or cross functionally. We
use Council in joy and celebration as well as a way to process difficulties and injustice.
For the past four years we have also led complementary training series with theintention of making Council available to the wider community and to cultivate
facilitators for the Snap program to support the tremendous growth of the company.

In 2021 we led over 4,000 Councils in 32 cities.

Employee Engagement
We are dedicated to making Snap a place where all of our team members love towork, and surveying our team is an important tool to help us learn what our teamloves about working at Snap, and how we can make it better. As such, during 2021,
we released biannual employee engagement surveys aimed at understanding
employee sentiment around engagement, health and well-being, and DEI efforts.
Questions are disseminated to all employees for a two week time period. Results
are reviewed and actioned upon at this cadence as well.

EXECUTIVE SUMMARYABOUT SNAP

SOCIETY

PLANETPEOPLE
Diversity, Equity, and Inclusion
Supporting Our Team

GOVERNANCE

APPENDIX

78 // Grounded in Kindness 2022 CitizenSnap Report

Our executives also regularly make time for our team to foster a culture of openness
and listening through our alternating weekly “Ask Evan” and “Ask Execs” meetings,
along with our monthly “Snap in Focus” meetings. The sessions begin with leaders
acknowledging the accomplishments of different teams, recognizing cultural
heritage months and other traditions our global team members are celebrating,and responding to pressing events impacting our team and company as a whole,as well as timely reminders. These team gatherings are also an open forum for teammembers to ask our leadership questions, from key priorities and organizational
shifts, to what they’re currently reading and how they’re finding balance amid the
pandemic. These Q&As give leaders valuable insight into what’s important to ourteam, and allow our team members to hear directly from our leadership the hows andwhys behind many initiatives and processes at Snap.
We also invest in our Employee Resource Groups (ERGs), which are Snap-sponsored,
grassroots, employee-led, volunteer groups that provide opportunities and resources
to employees in order to advance the understanding and inclusion of all employees,
consistent with Snap’s mission and values. Read more in our Diversity Annual Report.

Flexible WorkAs the pandemic continued in 2021, we maintained a flexible work policy tosupport both virtual work and in-person collaboration. We offered team members
the autonomy to work in the way that is best for them by giving most Snap teammembers the choice to work virtually in a Snap operating location or in-person froma Snap office, contributing to a productive, inclusive, and creative work environment.
We also believe that in-person interactions facilitate collaboration, connection,and creativity, so we gather with intention to move the business forward, build
relationships, and reinforce our Kind, Smart, Creative culture.

Our Values represent who we are
and who we aspire to be.

Talent Development
Snap’s culture of kindness and strong values create an environment that encourages
large scale impact. At Snap, our positions are inherently challenging, our businessis dynamic and iterative, and our organization is flat and creative. We empower ourpeople to seek new opportunities and grow by navigating these challenges. Our goal
is to support all team members in their pursuit of personal and professional growth
as they create a positive impact for the world.
Snap’s values form the foundation of our performance feedback process, driving
culture-enhancing behaviors across our global team. Our Values represent who
we are and who we aspire to be. Our 9 Behaviors illustrate how we act and work tolive our values. It’s also how we measure and track our individual progress. Team
members and managers have clear, behavioral expectations of what great valuesbased performance looks like at Snap, and are better equipped to deliver impactful
feedback to drive career growth and high performance. Every Snap team member isa part of the performance feedback process to ensure everyone is being measured
against the same standards in an open and documented way.

In 2021, we launched training focused on Snap’s values to ensure every teammember understands how to work Kind, Smart, and Creative. We offered Design
Thinking Workshops in partnership with Stanford to build creativity, empathy andtrust workshops, and a series of talks focused on improving skills in each of ournine values-based behaviors.

EXECUTIVE SUMMARY

We also rolled out 1:1 coaching through BetterUp, with unlimited coaching being
offered to 650 team members.

ABOUT SNAP

SOCIETY

PLANET

Our work to support diversity, equity, and inclusion continued with a series of pilots
and offerings. We piloted a program called Intentional Interactions Around Identity,
aimed at supporting leaders and team members in navigating discussions aroundsensitive and personal issues. We piloted an Inclusive Leadership Coaching Circles
where leaders could discuss and get peer knowledge as they aspired to grow intheir ability to lead inclusive teams. 2021 also marked the launch of a new leadershipprogram designed to support Employee Resource Group leaders. This program
helped teach key skills that ERG leaders could use to influence and rally theircommunity around a vision for their ERG.
To create a truly inclusive culture at Snap, we need our team members to be skilled
allies. Through our workshops, participants learn how to develop their ally skills
through everyday interactions. Post training feedback results showed that 97%
now understand what it means to be an ally after the training.

PEOPLE
Diversity, Equity, and Inclusion
Supporting Our Team

GOVERNANCE

APPENDIX

We continued our popular flagship manager training program, Aperture. Aperture
helps leaders build coaching skills and foster inclusive teams through an immersive
six month program. The curriculum is designed to help leaders develop the essential
skills needed to create engaging team environments.
In 2021, we continued to provide a wide range of resources aimed at helping
our team members grow and succeed in a year that continued to be riddledwith uncertainty. These included well-being resources, Flex Your Style workshops,
Burnout workshops, Feedback workshops, and Designing Your Life, a life design
program in partnership with Stanford.

Key 2021 Achievements
Snap team members participated in over

55,000 combined hoursof training and development.

650 team members
participated in BetterUP Coaching —91% reported gaining valuable insight.

523 team members
participated in hands-on workshop to learn ourvalues of Kind, Smart, and Creative.

110 team members

graduated from the Designing Your Life programwith Stanford — reporting that 87% made developmental
progress as a result.

258 team members

participated in Ally Skills workshops in 2021.
79 // Grounded in Kindness 2022 CitizenSnap ReportWell-Being and Benefits
EXECUTIVE SUMMARYABOUT SNAP

SOCIETY

PLANETPEOPLE
Diversity, Equity, and Inclusion
Supporting Our Team

GOVERNANCE

APPENDIX

80 // Grounded in Kindness 2022 CitizenSnap Report

Our mission is to build a culture and community at Snap that empowers and equips
team members to improve the quality of their lives, make their well-being a toppriority, and unlock their highest level of performance. Our approach to benefits
and well-being is approaching people as their whole self. We believe supporting
our team members’ well-being enables them to bring their best, most productive,
most innovative, and most creative selves. Offering supportive health and well-being
offerings and promoting a forward thinking, growth mindset allows our team to focus
on bringing their whole selves to work and feel a strong sense of belonging.

Since early 2020 we have launched a number of programs aimed at supporting teammembers and their families as they navigate the complex and challenging situations
that arise when working during a pandemic. These included offering healthcare
coverage for part-time team members, covering 100% of the cost of all COVID-19
testing and treatment, introducing a virtual physical therapy program, and improving
back-up childcare hours in the US and extending childcare and eldercare coverageto the UK and Canada. We also provide a quarterly allotment for eligible fitness
expenses such as gym memberships, classes, lessons, sports leagues, and races.

In 2021, we continued our Kind to Your Mind series, an initiative focused on
supporting team members when it comes to their emotional, psychological, andsocial well-being. We encourage team members to take the time to prioritize
mental health and well-being, especially in times of uncertainty. A total of 486 teammembers participated in live facilitated Kind to Your Mind programming in 2021
including a new workshop called Burnout Relief for Real People.

We also extended parental leave to a minimum of 16 weeks globally for birthing
and non-birthing parents, introduced a one-month return to work part-time period
for returning parents, and launched Carrot Fertility globally, which provides
reimbursement for family forming services such as fertility, egg/sperm freezing,
adoption, and surrogacy. To make all of these resources more accessible, welaunched our first ever virtual health fair.

We offer support for individuals, couples, families, and children in the form of
therapy, coaching, and self-help tools and resources. We improved our partnered
mental health benefit by increasing the number of sessions covered from 16 to 25
for each US Snap team member and for each of their family members. We have
expanded this benefit globally.

In 2021, we launched Northstar, a financial well-being program that provides
free financial consulting to our team members.

Living Wage Pledge
At Snap we believe our team members should be able to afford to live near ouroffices — that contributes to healthy work-life integration and to the local economy inwhich we work. We also believe that paying a livable wage to all employees supports
our DEI goals. To that end, we have established a localized living wage for all teammembers across our offices globally.

EXECUTIVE SUMMARYABOUT SNAPFor example, in Santa Monica, our living wage is $73,000 annually, exclusive of
overtime for non-exempt workers. We developed the living wage for each local
geography that we operate in by analyzing cost of living data in those locales andvalidating the living wage against third party data.

SOCIETY

In the US, the minimum annual equity target is $5,000, to encourage team members
to grow wealth with the company. In Santa Monica, this results in annual minimum
full-time target pay of $78,000.
PLANETPEOPLE
Diversity, Equity, and Inclusion
Supporting Our Team

GOVERNANCE

APPENDIX

81 // Grounded in Kindness 2022 CitizenSnap Report

We regularly review the living wages in all of our markets to make sure we keep pacewith cost of living and cost of labor changes.

Health and Safety
Our Environment, Health, and Safety (EHS) program is a coordinated effort designed
to anticipate, recognize, evaluate, prevent, and control workplace hazards. EHS
addresses workplace safety, occupational health, emergency management, andenvironmental programs. The overall goal of the EHS program is to ensure that work
undertaken at Snap Inc. does not put employees’, contractors’, and visitors’ healthand safety at risk, complies with regulatory requirements, and follows best practices.
As more employees returned to the office our injury and illness rates went up, butthey are still well below industry averages. In 2021, our total recordable incident rate
was 0.11 and our lost time incident rate was 0.07.
In 2021, we continued to support team members in a work from home environment,
and remained agile in gradual re-openings of our global offices. Robust officeprotocols were established, aligning with government guidelines, and Snap teammembers were provided with the opportunity to regularly test and remain equippedwith personal protection gear. The Return to Office team prioritized the Snap COVID
response so employees felt safe coming to the office should they desire to. A major
win for the team was the integration of badging and self screening, reducing friction
and remaining compliant for team members visiting offices. Lastly, navigatingproductions and in person gatherings required creative approaches to ensure teammember safety and government compliance.

PEOPLE

Supporting
Our Team

EXECUTIVE SUMMARYABOUT SNAP

Impact by the Numbers
Learning
55,000+ training hours across Snap,
which is 9.7 hours of training per person

SOCIETY

PLANETPEOPLE

120 Snap managers went throughAperture management training program— 88% showed visible progress inmanagement skills.
650 team members participated in
BetterUp — 91% reported gaining
valuable insight.

Diversity, Equity,and Inclusion
Refer to the CitizenSnap Data Tables
and the Diversity Annual report atdiversity.snap.com

Injury and Illness Data
Total recordable incident rate: 0.11

Diversity, Equity, and Inclusion
Supporting Our Team

GOVERNANCE

APPENDIX

82 // Grounded in Kindness 2022 CitizenSnap Report

523 team members participated in handson workshops to learn our values of Kind,
Smart, and Creative.
258 team members participated inAlly Skills workshops in 2021.

Lost time incident rate: 0.07

PEOPLE

Supporting
Our Team

EXECUTIVE SUMMARYABOUT SNAP

SOCIETY

Looking Ahead
EMPLOYEE ENGAGEMENTLEARNING AND DEVELOPMENT:In 2022, we are shifting our biannual employee
engagement survey cadence to a monthly pulse
survey, allowing for more regular insights.

Scaling Aperture Leadership program from
120 managers to up to 1500+ managers

BENEFITS AND WELL-BEING:
PLANET

Looking at reimagining rewards and recognition —focus on rewarding with experiences
Evolving global programs. Working on global
parity and competitiveness across the market

PEOPLE
Diversity, Equity, and Inclusion
Supporting Our Team

GOVERNANCE

APPENDIX

83 // Grounded in Kindness 2022 CitizenSnap Report

Continuing to invest in wellness programs.
Stay ahead of teams needs when working ina hybrid environment

Continuing partnership with BetterUp
Coaching in support of career growth anddevelopment increasing reach by 30%
Focusing on mobility within the company
enabling multi-faceted, long careers
at Snap
Rethinking the onboarding experience tosupport the team members for a full year
and not just the first 30 days

Governance

EXECUTIVE SUMMARYABOUT SNAP

Being kind means going above and beyond what’s simply
required to ensure that positive impact shines throughin all that we do. We maintain a governance structurethat contributes to our culture of transparency, honesty,
and kindness.

SOCIETY

IN THIS SECTION
PLANETPEOPLEGOVERNANCE
Board Structure
Stock and Voting Structure
Integrity and ComplianceTax Strategy 		Data Governance		

APPENDIXEnterprise Risk

84 // Grounded in Kindness 2022 CitizenSnap Report85

Board Structure86

Stock and Voting Structure

87

Integrity and Compliance

88

Tax Strategy

92

Data Governance

93Enterprise Risk

Board Structure
Snap’s Board consists of two executive officers and eight independent directors.
The Chairperson of Snap’s Board is non-executive and independent. Of our eight
independent directors, four identify as female, and two are BIPOC.

EXECUTIVE SUMMARYABOUT SNAP

Our Board
EXECUTIVE OFFICERS

SOCIETY

EVAN SPIEGEL
Chief Executive Officer

PLANETROBERT MURPHY
Chief Technology Officer

PEOPLEKELLY COFFEY
Audit Committee

GOVERNANCE

JOANNA COLES
Nominating and Corporate
Governance Committee

LIZ JENKINS
Audit Committee

MICHAEL LYNTON 1
Compensation2, and Nominating andCorporate Governance Committees

Board Structure
Stock and Voting Structure
Integrity and ComplianceTax Strategy 		Data Governance		Directors and each committee have complete and open access to ourmanagement and the power to hire, at Snap’s expense, independent legal,financial, or other advisors that they may deem necessary. Directors are
expected to avoid any action, position, or interest that conflicts with theinterests of Snap Inc. or gives the appearance of a conflict.
Read more about our Corporate Governance Guidelines and committee
charters here.

Enterprise Risk

STANLEY MERESMAN
Audit Committee2

85 // Grounded in Kindness 2022 CitizenSnap Report

We have three standing Board committees: Audit Committee,
Compensation Committee, and Nominating and Corporate GovernanceCommittee. All are chaired by and composed of independent directors.
In making recommendations for Board and committee membership, theNominating and Corporate Governance Committee considers the interests,
independence, and experience of the directors and the independence
and experience requirements of the stock exchange that lists Snap Inc.’spublicly traded capital stock, the rules and regulations of the Securities andExchange Commission, and applicable law.
At least annually, we review the charter of each of our Board committees
and make updates based on corporate governance best practices anddirector feedback. Additionally, we conduct an annual survey of ourdirectors regarding the composition and operations of the Board, and seek
to incorporate that feedback into the Board’s operations going forward.
Starting in 2021, we have incorporated material ESG updates into semiannual Board committee meetings and annually into full Board meetings.

INDEPENDENT DIRECTORSAPPENDIX

Board Governance

SCOTT D. MILLER
Audit and Compensation
Committees

1 Chairman of the Board of Directors
2 Committee Chairman

POPPY THORPE
Audit and Compensation
Committees

FIDEL VARGAS
Nominating and Corporate
Governance Committee

Stock andVoting Structure

EXECUTIVE SUMMARY

Snap has three classes of common stock. Class A stock is non-voting and is listed on
the New York Stock Exchange as our only class of publicly traded stock. Holders of
our Class B and C common stock are entitled to one vote and ten votes per share,respectively, and must convert their voting shares into Class A common stock to sellthem on the NYSE.

ABOUT SNAP

SOCIETY

PLANETPEOPLEGOVERNANCE

As a result of the Class C common stock they hold, our co-founders, CEO Evan
Spiegel and CTO Bobby Murphy, currently have a majority voting control over matterssubmitted to our stockholders for approval. That means they can control major
corporate matters, such as the election of directors, strategic investment decisions,and decisions about whether to engage in change of control or merger transactions.
While we recognize that this type of founder control is not typically favored by proxyadvisors and certain institutional investor associations, we believe our corporate
governance structure provides Snap with significant advantages — including
helping us withstand the short-term pressures of the quarterly earnings cycle so we
can pursue our long-term vision for Snap. This brings many benefits: We have theflexibility to fulfill our desire to be a force for good by pursuing a multi-stakeholder
operating framework that measures our success not just by corporate valuation but
also by what we give back, the way we care for our team, and the value we provide topeople who use our products. We see ourselves as responsible to our communities,
our partners, our employees, and our investors — our success must be shared. Our
corporate governance structure makes it easier for us to execute on this philosophy,
including in the ways evidenced by this report.

Board Structure
Stock and Voting Structure
Integrity and ComplianceTax Strategy 		Data Governance		

APPENDIXEnterprise Risk

86 // Grounded in Kindness 2022 CitizenSnap Report

While our corporate governance structure does not require us to do so, we maintaina Board with an independent chairperson, a majority of independent directors, aswell as a Compensation Committee and Nominating and Governance Committee
composed entirely of independent directors (our Audit Committee is also fully
independent, but this is required regardless of our governance structure). We’ve
chosen this path because we are committed to having a board that brings a diverse
range of perspectives and life experiences to help us make decisions that best alignwith our mission and values.

We have the flexibility to fulfill our desire to be a force for goodby pursuing a multi-stakeholder operating framework thatmeasures our success not just by corporate valuation but also
by what we give back, the way we care for our team, and thevalue we provide to people who use our products.

Integrity and Compliance
People don’t usually think about kindness as a part of business strategy. For Snap, it’scentral to how we grow our business and work as a team to serve our community andpartners. At Snap, being kind is one of our core values. We don’t disrupt things firstand fix them later, we bring care and long-term thinking into how we solve problems
from the start. That’s why in 2021 we increased the number of training offerings andupdated our Code of Conduct.

EXECUTIVE SUMMARYABOUT SNAP

SOCIETY

PLANETPEOPLEGOVERNANCE
Board Structure
Stock and Voting Structure
Integrity and ComplianceTax Strategy 		Data Governance		

APPENDIXEnterprise Risk

87 // Grounded in Kindness 2022 CitizenSnap Report

In 2021, Snap revamped our Global Code of Conduct. Our “Guide to Kind Business”
codifies the high standards we hold ourselves to every day. Conducting businesswith kindness means having the courage to hear and speak the truth, using empathy
to understand the impact of our actions, and taking actions that build trust. The
Code of Conduct helps team members apply these behaviors to each one of our
five stakeholder relationships: team members, community, partners, investors,
and world. It also lays out specific rules and guidelines that team members should
follow, including forward-looking ESG principles around antitrust, a commitment toenvironmental sustainability, and respect for human rights.
We bring the Code of Conduct’s principles to life through training and messaging
that encourages our team members to practice ethical leadership rooted in carefor our stakeholders. In 2021, 100% of new hires were required to acknowledge
that they read the Code of Conduct and received Code of Conduct training during
onboarding. We also ask all employees to refresh their understanding with additional
training again every two years. The overall completion rate for Code of Conduct
training is 99%.

Scaling Integrity and Compliance
We also continue to scale and improve our other compliance program elements
following the ten pillars laid out in US Department of Justice guidelines. One notableachievement this year has been increased automation of our due diligence processthat incorporates sanctions and restricted or denied-party screening on 100% ofidentified third parties. This process incorporates a proprietary risk-ranking formulathat identifies our highest-risk partners to ensure we execute proper controls. We
also developed and implemented a mergers and acquisitions due diligence protocol
to ensure that a compliance review is fully integrated into the acquisition process.
In addition, we have developed a monitoring and testing program that helps enable
us to fulfill our obligations under our charter: to prevent, detect, and investigate
improper payments to government officials. More direct access to relevant data
sources has allowed us to improve the frequency of our periodic testing and theresults of the monitoring and testing program have allowed us to continuously
improve policies, systems, processes, and controls.
Snap maintains a robust Conflicts of Interest program. We are a company of kind,smart, and creative people with various outside activities. We encourage and support
those activities as long as they do not interfere with our business judgment or create
the appearance of impropriety. To properly evaluate such activities, we maintain amandatory Conflict of Interest disclosure process for all new hires. In 2021, we took atargeted, risk-based approach to proactively reach out and provide guidance to teammembers who may need to update their previous disclosures or submit any new ones
so we could review them against Snap’s growing business and product roadmap. We
also matured our program by formalizing a cross-functional escalation process toevaluate disclosures for risks ranging from intellectual property overlap to corporate
opportunity to misappropriation of confidential information.
We maintain robust compliance governance processes, including periodic reports
to the Audit Committee and annual Board training on effective program oversight. In
2021, our Compliance Committee focused on key risk mitigation partners across thecompany. We hold quarterly meetings as well as ongoing workshops to find crossfunctional solutions to address compliance risk.

Tax Strategy
EXECUTIVE SUMMARYABOUT SNAP

SOCIETY

PLANETPEOPLEAt Snap, we view tax not just as a legal obligation but as a way to appropriately support
the communities where we operate — in other words, we view it as part of our overall
corporate mission. We want to earn the trust of our customers, business partners, andthe public, and our tax philosophy is a part of that. But we also want to do the rightthing even when no one is looking. We want our tax structure to follow the commercial
substance of our business — we don’t want tax considerations pushing our businessto do things it wouldn’t normally do. This is different from the historical norm in our
industry, where many companies have kept their profits in artificial low- or no-tax
structures with little substance. We don’t and won’t operate in tax havens, and do nothave any stateless or “nowhere” income that is not taxed. Our profits are fully subject
to tax in jurisdictions where we have substantive business operations.
Our global business activities require us to pay a variety of taxes, including corporate
income taxes, employment taxes, value added taxes, property taxes, and other grossreceipts based taxes. We also collect and pay taxes on behalf of our employees. Asa growing company that is not yet profitable on a full-year consolidated basis, themajority of our total tax contribution, which was approximately $2 billion for the year
ended December 31, 2021, comes from taxes remitted by Snap that were collectedfrom our employees on their compensation and customers on their purchases. Our
global tax strategy and our commitment to tax fairness covers all of these taxes, notjust corporate income tax.

Governance, Risk Management,
and Compliance“Risk management” is a term that describes the actions we take to lower the risk ofus accidentally getting something wrong. In simple terms, this involves working out
what could possibly go wrong and then determining what steps we should take tolower the risk of that happening. This is achieved through a mix of policies (decisions
on what we should do) and internal controls (the means by which we try to lower
that risk).
We align with industry best practices around tax governance and annually benchmark
our tax strategy and tax control framework against leading practices. At Snap, ourtax strategy is a core part of corporate responsibility and governance and is overseen
and explicitly approved by the audit committee of Snap Inc.’s Board of Directors,
including annual updates or more often as circumstances change. The audit
committee is composed of independent directors and has a charter that outlines its
responsibilities. Those responsibilities include reviewing our tax risk assessment andour system of internal controls. The audit committee meets at least quarterly andfrequently discusses tax matters. If the committee believes any matters require theattention of the full board, these matters are discussed at the next board meeting.
Our executive officers, including our general counsel and chief financial officer, areresponsible for the day-to-day implementation of risk management. They rely on
specialists on their teams and our system of internal controls to execute our risk
management strategy. There is an open dialogue between the audit committee andthose individuals tasked with the day-to-day implementation of risk management.

GOVERNANCE
Board Structure
Stock and Voting Structure
Integrity and ComplianceTax Strategy 		Data Governance		

APPENDIXEnterprise Risk

88 // Grounded in Kindness 2022 CitizenSnap Report

We want to earn the trust of our customers, business partners,
and the public, and our tax philosophy is a part of that. But wealso want to do the right thing even when no one is looking.

Our tax control framework ensures that our tax strategy is being followed in our
everyday approach to tax including that all tax obligations such as tax return filing,
payment of taxes, and tax accounting and reporting have been met. We test andmonitor those controls in real time to make sure they are operating effectively, andour internal audit team periodically reviews our assessments to provide an outside
viewpoint. We have clear procedures for tax risk management and carry out risk
assessments before entering into tax planning for significant transactions.

EXECUTIVE SUMMARYABOUT SNAP

SOCIETY

PLANETPEOPLEGOVERNANCE

Our tax strategy is deeply embedded within Snap, including outside of the tax
function. The tax team is involved from the planning stage through implementationof any significant (i) changes to business activities, (ii) acquisitions, divestitures,and investments, (iii) changes in corporate structure, (iv) financing arrangements,(v) international expansion plans and (vi) global mobility and employment-related
matters. Members of the tax team participate in regular global business strategy
meetings to ensure the tax implications of business decisions are considered.
Our people are the critical component in delivering on our tax strategy andgovernance commitments to our stakeholders. Our tax team members are highly
qualified and knowledgeable specialists who benefit from ongoing training anddevelopment, and possess relevant professional licenses. Snap tax team members
receive specific training on Snap’s tax strategy, governance policies, and internal
controls, and individually commit to executing their roles consistent with them.
Additionally, Snap’s Code of Conduct requires that we respect the laws of theplaces where we operate, including paying the right amount of tax at the right time.
Our Code of Conduct and Whistleblower Policy encourage all employees to speak
up and provide clear avenues to raise any concerns they may have about complianceor violations of law or policy, including all tax matters. These concerns may bereported through various channels of communication, including directly to our
Chief Compliance Officer or through our anonymous helpline.

Board Structure

Our Attitude Towards
Tax Planning and Risk
Our tax risk appetite is governed by the tax principles set out in this document andour commitment to tax fairness. Our values and commitment to doing business
responsibly and ethically guide the way we manage these risks and we consider
them as part of our broader business risk management processes. We are subject tofinancial reporting requirements and have implemented internal controls to ensure
any financial risks associated with our tax positions are properly accounted for anddocumented. Along with our tax control framework, we seek to identify, assess, andmitigate any tax risk inherent in our activities and educate other teams within Snapon risk awareness to mitigate tax risk not aligned with our tax strategy.
We hold our employees and anyone working on our behalf to the highest standardsof lawful and ethical conduct. These high standards reflect our values — we want tomaintain the trust of our customers, business partners, governments, and the public,
and foster a reputation for integrity and transparency.

Stock and Voting Structure
Integrity and ComplianceTax Strategy 		Data Governance		

APPENDIXEnterprise Risk

89 // Grounded in Kindness 2022 CitizenSnap Report

We hold our employees and anyone working
on our behalf to the highest standardsof lawful and ethical conduct.

Where we are unclear on a particular matter, we seek advice and counsel fromprofessional advisors outside the company who are chosen for their knowledgeof the subject matter and issues, as well as their alignment to our approach totax risk. Along with seeking advice from professional advisors, we compile therelevant facts and document the technical basis and strength of positions taken.
We don’t undertake transactions the sole purpose of which is to create a tax benefit
inconsistent with a reasonable interpretation of tax law. We aim for substance —we don’t seek abusive tax results.

EXECUTIVE SUMMARYABOUT SNAP

SOCIETY

PLANETPEOPLEGOVERNANCE
Board Structure
Stock and Voting Structure
Integrity and ComplianceTax Strategy 		Data Governance		

APPENDIXEnterprise Risk

90 // Grounded in Kindness 2022 CitizenSnap Report

Supporting Our BusinessGroup Transactions and Pricing

Our tax team works to support the commercial activity of our business and makesure that tax is firmly embedded in both the overall planning process in the same way
as other costs, as well as in the product and business roadmaps.

As part of the normal commercial activity of our global business, there are manytransactions between Snap group companies in different countries. Our goal is forthe transfer pricing for these transactions to reflect an “arm’s-length” or market
price consistent with OECD principles, based on the functions, assets, and risksof the parties involved and supported by appropriate economic analysis of similartransactions between unrelated parties, such that we pay tax according to thevalue created by each part of our business.

Intellectual property (IP) plays a critical role in our industry, and you can tell a lot
about a company by its IP structure. Our IP structure is straightforward and follows
the commercial substance of our business. In 2016, our UK subsidiary licensed a
portion of our IP from our US parent in a taxable transaction. Our US parent andour UK subsidiary take the vast majority of the business risk in our group. As such,
because our group is currently not profitable on a consolidated basis, both of these
entities are currently loss-making. The UK serves this role because it’s an important
market for us, it has a strong talent pool and business environment, and we havesignificant operations there. We recognize most of our revenue “locally,” which
results in more profit being recognized where our customers are located and moresales-based taxes (such as value added taxes) that we collect and remit to local
governments, as compared to a more centralized sales structure that is the historicalnorm in our industry. Revenue that is not booked “locally” (e.g., where we have
no local business presence, or our local business presence is still developing) isrecognized by our UK subsidiary and is subject to tax in the UK at normal corporate
income tax rates.

Incentives
Some jurisdictions allow taxpayers to claim tax incentives, for example, to support
investment and employment. We may claim such incentives where they are alignedwith the commercial activities of our business (for example, a credit for the researchand development we undertake) and are made available to all taxpayers in thatjurisdiction, and we seek to implement them consistent with the intent and spiritof the law.

EXECUTIVE SUMMARYABOUT SNAP

SOCIETY

PLANETPEOPLEGOVERNANCE
Board Structure
Stock and Voting Structure
Integrity and ComplianceTax Strategy 		Data Governance		

APPENDIXEnterprise Risk

91 // Grounded in Kindness 2022 CitizenSnap Report

Relationships with Tax Authorities

Transparency

We want to get our taxes right. Ensuring that we pay the right amount of tax, at theright time, and in the right place is a critical part of our approach. We strive for thehighest level of compliance with tax rules and disclosure requirements, including
complete, accurate, transparent, and timely reporting. But sometimes it is not clear
what the right tax answer is. Because of the complex tax laws in countries around theworld where we operate, and the interaction between these rules, there is a risk thattax authorities might disagree with us or with each other.

We are transparent about our approach to tax. The income tax disclosures inour publicly available audited financial statements are straightforward and easy
for stakeholders to understand. We obtain an assurance opinion annually, which
encompasses our income tax accounting, disclosures, and the design andoperating effectiveness of our controls for income taxes. We commit to publicly
disclosing, on a country-by-country basis, our total tax contribution when we
become profitable on a full-year basis and income tax expense and income taxes
paid become material.

We seek to develop cooperative relationships with tax authorities and aim to engage
in an open, honest, and transparent manner, including proactive disclosure of
all relevant facts and circumstances, to resolve disputes or where there may beuncertainty in the interpretation of tax laws.

Read more here about our global tax strategy.

Supporting Global
Tax Administration
We proactively and constructively engage in dialogue with governments,
intergovernmental organizations, and industry groups to support the developmentof tax systems that are fair, efficient, effective, administrable, and sustainable.
This includes support for the OECD’s ongoing work on international tax reform(“Pillar One” and “Pillar Two,” intended to address the digitalization of the economy).
We urge tax policy makers to implement international tax reform to (1) tax only
net profits (not revenue), and only once (2) recognize, and allow taxation of, someelement of value creation that is not currently being taxed in market jurisdictions
where companies have no or limited physical presence but do have local customers/
users (3) maximize certainty and administrability, and minimize controversy, and(4) ensure a level playing field.

We proactively and constructively engage indialogue with governments, intergovernmentalorganizations, and industry groups to support thedevelopment of tax systems that are fair, efficient,effective, administrable, and sustainable.

Data Governance
Snap invests significant resources into data governance, integrity, and accuracy.
These efforts give us confidence in the data that we report to the public and use forour own business decisions. We see providing accurate data, along with helping theindustry establish standards, as core to our company’s integrity.

EXECUTIVE SUMMARYABOUT SNAP

Governance
SOCIETY

For example, we apply a layered defense approach to our key business metrics.
At the first layer, we advise on the implementation of engineering controls to ensure
the accuracy and completeness of Snap data used in key engagement and revenue
reporting shared publicly and with our partners. An example of key metrics can befound in our February 2022 Investor Presentation.

In the second layer of defense, we regularly perform compliance reviews of thesecontrols to ensure that the responsible teams are operating them appropriately. In
addition, the key business metrics that we use internally and externally to measurebusiness success, such as Daily Active Users, go through a robust certification
program. The program consists of two reviews: a metric definition review, in which
we ensure alignment between the product or business unit metric owners and theengineering and data science teams responsible for building the data pipeline tocompute the metric, and a substantive instrumentation review. These reviews ensurethat the metrics are designed to meet high change management and quality standards.
At the third layer, the certification process as well as the data quality controls
implemented throughout the data pipeline, are reviewed and audited by anindependent internal team on an annual basis. We additionally commission
independent third-party reviews of our data integrity procedures annually,
with findings presented to the audit committed of our Board.

PLANET

Data Governance Process
FIRST LINESECOND LINE

THIRD LINEPEOPLE

MetricDefinitions

MetricCertifications
Controls
Audit

GOVERNANCE
Board Structure
Stock and Voting Structure
Integrity and Compliance

Metric Owners

Product teams
Engineering teams
Data teams

MeasureDesigns

MetricGovernanceTeam

Anamoly
Detections

Data Governance		Enterprise Risk

MetricQuality
Controls

Controls
ComplianceFeedback
92 // Grounded in Kindness 2022 CitizenSnap Report

Audit
Committee
Control
Improvements

Tax Strategy 		

APPENDIX

Audit
Teams

Industry Standards
Snap is taking a leading role in seeking to create robust self-regulation around user
metrics and other non-financial metrics. Financial metrics have long been the subjectof detailed accounting guidance and federal regulation. By contrast, non-financial
metrics — metrics like user counts or advertising demographics — have not. That has
led to concerns around how companies define and control key metrics.

EXECUTIVE SUMMARYABOUT SNAP

SOCIETY

PLANETPEOPLEGOVERNANCE
Board Structure
Stock and Voting Structure
Integrity and ComplianceTax Strategy 		Data Governance		

APPENDIXEnterprise Risk

93 // Grounded in Kindness 2022 CitizenSnap Report

Snap has always been careful to conservatively and accurately report non-financial
metrics. Now Snap is going a step further and working cooperatively with others toensure that the industry as a whole has these sorts of rigorous rules and controls.
Snap has been part of a consortium with others in the industry, and experts in thefield, to develop a detailed proposal or principle-based standards around nonfinancial metrics to ensure they are rigorous and trustworthy. The principles include
criteria around how to define metrics, how to test their accuracy, how to implement
appropriate monitoring and change controls, and how to determine which metrics
to report. We most recently published these principles and the work we’ve doneinternally to adopt in Snap’s Engineering Blog.
In 2022, we are expanding efforts to deliver more insights and visibility into thenature and volume of content reported on our platform through Snap’s Transparency
Report. We are applying a similar set of controls and metric quality checks we havein place for our other non-financial metrics.

Enterprise Risk
At Snap, Enterprise Risk is defined as any significant event or circumstance which
could impact the achievement of our business objectives, including strategic,
operational, reporting (including financial), and compliance risks. The purpose of
an Enterprise Risk Management (ERM) program is to provide a structure that links
enterprise-level risks with company strategic objectives. ERM helps achieve this vision
by providing a framework to anticipate, identify, prioritize, and manage material risks
to business objectives. ERM institutionalizes risk management procedures in theorganization by standardizing the tools, methodology, and processes to monitor risks.
This is important so that the impacts of individual failures (in case failures happen)
are addressed appropriately. Our ERM process has three elements:
1. Risk Assessment: We meet with internal stakeholders to identify the mostsignificant risks that could disrupt critical business processes and prevent us fromachieving its goals. Once we’ve developed the enterprise-level risk inventory andmapped them to our strategic objectives, we share the results with management
and our Audit Committee for additional feedback.
2. Risk Management and Re-evaluation: We have established a cross-functionalrisk committee to own the ERM process to monitor how effective Snap’s strategic
objectives have been at assessing risk and re-evaluating risk on an ongoingbasis. We know that given the fast-paced changing nature of the business andother external factors, these risks will continue to evolve and change. Throughthis committee, we have a process in place to identify new emerging risks andcontinuously monitor all other risks that are currently not identified as a top risk.
3. Risk-Based Decision-Making: We have plans to embed the ERM process as a tooland input for leaders to use in their strategic planning process to help them to moreproactively address risk.
Through our risk assessment process, we’ve identified 199 total enterprise level risks,many of which fall into the Environment, Social, and Governance (ESG) space. While
all of these risks are important to Snap, we prioritize the list to identify the top ten
enterprise level risks which are assigned an executive sponsor and tracked moreclosely. ESG-related risks that rise to the top include risks related to privacy, trust,and safety on our platform, integrity of data used to make business decisions, andretention of talent. The way in which we are addressing these risks are addressedin other sections of this report.

Governance

EXECUTIVE SUMMARYABOUT SNAP

SOCIETY

Impact by the Numbers

Looking Ahead

50% of independent directors
on Board are women.

INTEGRITY AND COMPLIANCE

25% of independent directors
on Board are BIPOC.

We look ahead to rolling out a values-based
training program to help instill the principles
in our revamped Code of Conduct, as well
as deepening functional guidance based onteam members’ specific roles.

99% completion rate for
Code of Conduct training
PLANETPEOPLETAX
We commit to publicly disclosing countryby-country information when we become
profitable on a full year basis and income
tax expense and income taxes paid
become material.

DATA GOVERNANCE
GOVERNANCE
Board Structure
Stock and Voting Structure
Integrity and ComplianceTax Strategy 		Data Governance		

APPENDIXEnterprise Risk

94 // Grounded in Kindness 2022 CitizenSnap Report

We are expanding our scope of self-regulation
to include the metrics and reporting processincluded in the generation of Snap’s
Transparency Report. We are applying
a similar set of controls and metricquality checks we have in place forour other non-financial metrics.

Appendix

EXECUTIVE SUMMARYABOUT SNAP

IN THIS SECTION
96

About this Report

97

Materiality

98

2021 ESG Data Tables

105 SASB Index
SOCIETY

PLANETPEOPLEGOVERNANCE

APPENDIX
About this Report		
Materiality
2021 ESG Data Tables		
SASB Index 			GRI Index

95 // Grounded in Kindness 2022 CitizenSnap Report107

GRI IndexAbout this Report
We intend to continue publishing an ESG report on an annual basis moving forward
so we can continue to transparently share our priorities, our challenges, and our
successes. This report will serve as a comprehensive baseline for our continued
disclosures in future years and we will continue to expand the level of transparency
as we mature data collection systems. This report covers the calendar year 2021,
and all data included in the report is from that time period unless otherwise noted.
All of Snap’s global operations are included.

EXECUTIVE SUMMARYABOUT SNAP

SOCIETY

PLANETPEOPLEGOVERNANCE

APPENDIX
About this Report		
Materiality
2021 ESG Data Tables		
SASB Index 			GRI Index

96 // Grounded in Kindness 2022 CitizenSnap Report

The content in this report was informed by Sustainability Accounting and Standard
Board (SASB)’s Internet Media & Services and Software & IT Services guidance andthe Core option of the 2016 Global Reporting Initiative (GRI) Standards, as wellas our recent ESG materiality assessment. We will be adopting the GRI Universal
Standards in next year’s report. We take climate risk seriously and recognize theimportance of the Task Force on Climate-related Financial Disclosures (TCFD) andintend to more closely align with the TCFD framework in future years. We will report
the results of our TCFD scenario analysis in our CDP disclosure for the 2022 cycle.
Report readers can also refer to our Form 10-K Annual Report, our Diversity Annual
Report, and our Transparency Report (which offers insight into the violating content
we enforce against governmental requests for data, and other legal notifications).

Materiality
In 2020, Snap conducted a materiality assessment to determine which ESG issues
are the most material to the company and its stakeholders. This materiality assessment
is a critical part of Snap’s strategy because it helps to ensure that ESG issues are
identified, prioritized, managed, and communicated consistently and clearly.

EXECUTIVE SUMMARYABOUT SNAP

Snap’s Material Issues
Snap Priorities
Areas where Snap can and should leadSnap’s materiality process included three main steps:

SOCIETY

PLANET

1. Identifying potentially material issues through analysis of international sustainability
frameworks and standards including the Global Reporting Initiative (GRI) and theSustainability Accounting Standards Board (SASB) standards, ESG ratings andranking assessments, and megatrends globally and within the technology industry.
2. Engaging internal and external stakeholders via structured interviews to gather
perspective on current and emerging future priorities. External stakeholders were
engaged across relevant geographies and areas of expertise.
3. Analyzing results and prioritizing issues. Snap synthesized the interview findings,
alongside external sustainability landscape trends, to determine issue prioritization.
All final decisions were validated through feedback from the Snap stakeholders.

Responsible ProductUse and Development
Content Safety
and Governance

ESG
Responsibilities

Mental Healthand Technology

Protection andRight of Minors

Ethical Leadershipand Governance

Promotion ofBeneficial Content

Privacy andData Protection

Business Ethics/
Fair Business
Practices

Critical, but not core
distinguishers for Snap

Fair Labor
Practices

Diversity,
Equity, andInclusion

Worker Engagement
and Development

Responsible Advertisingand Marketing

Snap’s material issues can be segmented into two groups:
PEOPLE

1. issues where Snap is uniquely positioned to lead because of the nature of our
products, andDesign for theEnvironment

2. issues that are important to the world, and that Snap must proactively address,
but on which Snap is similarly situated to other companies.
GOVERNANCE

APPENDIX
About this Report		
Materiality
2021 ESG Data Tables		
SASB Index 			GRI Index

97 // Grounded in Kindness 2022 CitizenSnap Report

This report is written in alignment with Snap’s most material ESG issues as defined
through this assessment. Many of Snap’s highest priority material issues relate toproduct design and use. Responsible Product Use and Development, Content Safety
and Governance, Mental Health and Technology, and Privacy and Data Protection areamong the core, product-related ESG topics on which we focus. Snap’s approachto these issues can be found in the Society and Governance sections of this report.
This assessment confirmed the importance of Snap’s focus on building a culture ofkindness. Diversity, Equity, and Inclusion also emerged as a priority material issue andis a critically important topic for us, and more information about our approach canbe found in the People section of this report and in our Diversity Annual Report.

Responsible
Supply Chain
and Procurement

Climate Change
StrategySociety

PeopleSocialInvestment

Environmental
Responsibility

PlanetGovernance

Responsible
Taxation2021 ESG Data Tables
EXECUTIVE SUMMARYABOUT SNAP

SOCIETY

PLANETPEOPLEGOVERNANCE

APPENDIX
About this Report		
Materiality
2021 ESG Data Tables		
SASB Index 			GRI Index

98 // Grounded in Kindness 2022 CitizenSnap Report

Following the trends of the previous year, our communities continued to confront
many social and environmental challenges in 2021. We increased our giving tocommunities, non-profit organizations and partners to address socioeconomic issues
and to spread awareness to help address mental health issues, the opioid crisis, andclimate change. While Snap experienced a drop in volunteer hours due to decreased
opportunities for in-person engagements, we saw an increase in internal engagement
such as through Council and learning & development. On Snapchat, we witnessed
increased engagement around social impact, the climate crisis and civic engagement
content. We expanded our transparency reporting related to privacy and safety on ourplatform and have included key metrics in our ESG data tables.
On the climate front, while our absolute greenhouse gas emissions increased, ouremissions indexed to revenue decreased — meaning that Snap’s emissions are notincreasing proportionally with revenue growth. We are meeting our SBTi-approved
science based reduction targets, ahead of schedule and continue to maintain carbon
neutrality as Snap transitions to net negative emissions. We purchased renewableelectricity and energy attribute certificates to cover our global electricity consumption.
Snap reduced energy consumption for data storage and product use on a per user
basis. And for the third consecutive year, a third party assured Snap’s greenhousegas inventory.

We will continuously enhance ourreporting and data governanceprocess — and expand upon thedata we share each year.

Snap also stepped up our commitment to diversity, equity , and inclusion (DEI) on
our platform and on our team. We increased the diversity of our original content,
our Board, and team — while continuing to bring a diverse cohort into our Yellow
Accelerator program.
Moving forward, we will continuously enhance our reporting and data governanceprocess — and expand upon the data we share each year.

SOCIETYEXECUTIVE SUMMARY

Data Point

2019 Data

2020 Data

2021 Data

Corporate giving$1.1+ million$3+ million$4.5+ million$4 million in COVID-19 relief and recovery$6.2 million in community grants

Snap Foundation giving

ABOUT SNAP

Volunteer Hours

10,500+ service hours

8,500+ service hours

6800+ service hours

Number of volunteer projects

27 cities across

31 cities across

61 cities across

15 countries

16 countries

21 countries$3.5 million$3.3 million$9+ million

Helped more than 1.2 million Snapchatters

4.5 million Snapchatters usedregister to vote through our app in 2020

the Run for Office Mini

25,22543,50861,236

Number of account identifiers1

39,657

66,70593,930Percent (%) of requests resulting

74.05%

74.65%

72.20%

26, 8%

0, n/a2, 0%Refer to the Transparency Report

Refer to the Transparency Report

Refer to the Transparency Report2019 Cohort Founders:

2020 Cohort Founders:

2021 Cohort Founders:• 50% women• 44% women• 63% women• 50% BIPOC• 78% BIPOC• 25% BIPOC• 80% women or BIPOC• 78% women or BIPOC• 75% women or BIPOC

SOCIETYIn Kind Donations – Pro Bono Advertising
Civic engagement

Transparency Reporting
PLANET

Number of law enforcement requests
for user informationin disclosure
PEOPLE

Number of government requests
to remove content, % compliancewith requests
Other transparency data

GOVERNANCE

APPENDIX

Yellow Accelerator representation

About this Report		
Materiality
2021 ESG Data Tables		
SASB Index 			GRI Index

99 // Grounded in Kindness 2022 CitizenSnap Report

1 “Account Identifiers” reflects the number of identifiers (e.g., username, email address, and phone number) specified by law enforcement in legal process when requesting user information.

PLANETEXECUTIVE SUMMARY

Data Point

2019 Data

2020 Data

2021 Data

Electricity (global total)

12,587 MWH

11,945 MWH

12,849 MWH (Snap facilities electricity)
7,000 MWH (estimated remote work electricity)

ABOUT SNAP

Renewable Electricity (global total)

0

10,097 MWH (85%)

19,850 MWH (100% of workplace and estimatedremote work electricity)

SOCIETY

Scope 1 emissions (Metrics tons CO2-e)4,3922

2,6812

3,688

Scope 2 emissions, Market-based

4,5492

1,1732

578

Scope 3 emissions (Metrics tons CO2-e)

124,7272

147,5022

179,841

Total GHG Emissions: Scope 1, Scope 2,

133,6672

153,5582

184,106

Revenues (millions, USD)

$1,715,534$2,506,626$4,117,048

Intensity-based Total GHG Emissions

77.92

61.26

43.7

50,000 meals worth over $100,000

Reallocated resources and nearly $500,000

Donated $300,000 from the Snap food budget

from the Snap food budget to serve 60 global

and distributed over 100,000 meals to globalorganizations supporting COVID-19 relief.

organizations supporting food insecurity.

• 50% reduction in Snapchat’s medianbackground running time

• Reduced the power usage of typing in chat on
iOS by 48%• Reduced foreground session power usage
by 12% on iOS and 9% Android• 36% reduction in battery drain when swiping
between Chat and friends feed; during Storyand Discover video playback• Reduced the power usage of taking, editing
and sending an image snap on iOS by 10%• Reduced global energy consumption using
Snapchat by 17% per user

(Metrics tons CO2-e)

PLANETand Scope 3 (Metrics tons CO2-e)(Metrics tons CO2-e/$1M revenue)
Food donations
PEOPLE

Battery efficiency improvements

GOVERNANCE• 23% reduction in battery drain when scrollingthrough your friends feed
Number of 3rd party supplier audits

71 on-site supplier audits since Spectacles
launched in 2016

APPENDIX
About this Report		
Materiality
2021 ESG Data Tables		
SASB Index 			GRI Index% response for conflict minerals
and compliance• 97% of suppliers responded to our conflictminerals data request• 91% of suppliers responded to our conflictminerals data request• 91% of suppliers responded to our conflictminerals data request• 100% of suppliers campaigned formaterials disclosures• 100% of suppliers campaigned formaterials disclosures• 100% of suppliers campaigned formaterials disclosures

2 For consistency, the 2019 and 2020 greenhouse gas inventories were updated to match new methodology used when calculation the 2021 ghg inventory. These data points have been updated accordingly.

100 // Grounded in Kindness 2022 CitizenSnap Report

PEOPLEEXECUTIVE SUMMARY

Data Point

2019 Data

2020 Data

2021 Data

Council

1,485 council engagements, 26 office locations,
12 countries

3,479 council engagements, 27 office locations,
16 countries

4000 council engagements,
32 cities

Training hours

67,205 training hours(21 training hours per person)

33,273 training hours(8 training hours per person)

55,000+ training hours(9.7 hours of training per person)

Participation in unconscious bias
and allyship trainings

1690 team members• 812 employees participated in the
Ally at Work training series• 258 employees participated in the
Ally at Work training series• 232 Reflection Councils themed around
racial injustice, gender identity and allyship• 34 global Employee Resource Group (ERG)
leaders participated in an ERG
Leadership Program

ABOUT SNAP

SOCIETY

PLANET

Total recordable incident rate

0.2

0.05

0.11

Total lost time incident rate

0.14

0

0.07

Notices of noncompliance/violation
related to EHS

0

0

0

PEOPLEGOVERNANCE
GOVERNANCE

Data Point

2019 Data

2020 Data

2021 Data

Gender representation on Board of Directors

30% of independent directors are women

50% of independent directors are women• 50% of independent directors
are women• 25% of independent directors are Black,Indigenous, and People of Color (BIPOC)

APPENDIX
About this Report		
Materiality
2021 ESG Data Tables		
SASB Index 			GRI Index

101 // Grounded in Kindness 2022 CitizenSnap Report

Integrity & Compliance – % of team compliant
w/Code of Conduct training requirement

99.25%

99.8%

100% of new hires, 99% overall completion

Diversity, Equity, and Inclusion
EXECUTIVE SUMMARY

Race/Ethnicity (US)AsianABOUT SNAPBlack

Gender (Global)
Hispanic/
LatinxIndigenous

Middle Eastern/
North African/
Arab

Multiple
Races

White

Men

Women

Non-Binary

Undeclared

Workforce Representation
Overall
SOCIETY

2021

37.2%

5.2%

7.2%

0.2%

2.6%

5.3%

42.3%

63.2%

34.9%

0.8%

1.2%

2020

34.3%

4.9%

6.3%

0.2%

2.4%

5.3%

46.6%

65.7%

32.8%

0.8%

0.8%

+2.9%

+0.3%

+0.9%

0.0%

+0.2%

0.0%

-4.3%

-2.5%

+2.1%

0.0%

+0.4%

Overall | Tech
PLANET

2021

52.6%

2.6%

4.5%

0.2%

2.4%

4.0%

33.7%

78.0%

19.4%

0.9%

1.7%

2020

49.5%

2.5%

3.5%

0.1%

2.1%

4.1%

38.3%

81.6%

16.4%

0.9%

1.1%

+3.1%

+0.1%

+1.0%

+0.1%

+0.3%

-0.1%

-4.6%

-3.6%

+3.0%

0.0%

+0.6%

Overall | Non-Tech
PEOPLE

2021

15.0%

9.1%

11.1%

0.2%

3.0%

7.0%

54.6%

42.0%

57.0%

0.6%

0.4%

2020

13.7%

8.0%

10.2%

0.4%

2.9%

7.0%

57.7%

43.6%

55.5%

0.6%

0.3%

+1.3%

+1.1%

+0.9%

-0.2%

+0.1%

0.0%

-3.1%

-1.6%

+1.5%

0.0%

+0.1%

Leadership - Director+
GOVERNANCE

APPENDIX
About this Report		
Materiality
2021 ESG Data Tables		
SASB Index 			GRI Index

102 // Grounded in Kindness 2022 CitizenSnap Report

2021

16.4%

2.1%

5.5%

0.7%

4.1%

4.8%

66.4%

72.9%

26.5%

0.6%

0.0%

2020

14.3%

3.0%

6.0%

0.8%

3.0%

5.3%

67.7%

72.5%

26.3%

0.6%

0.6%

+2.1%

-0.9%

-0.5%

-0.1%

+1.1%

-0.5%

-1.3%

+0.4%

+0.2%

0.0%

-0.6%

Refer to the full Diversity, Equity, and Inclusion data in the 2022 Diversity Annual Report.

Diversity, Equity, and Inclusion
EXECUTIVE SUMMARY

Race/Ethnicity (US)AsianABOUT SNAPBlack

Gender (Global)
Hispanic/
LatinxIndigenous

Middle Eastern/
North African/
Arab

Multiple
Races

White

Men

Women

Non-Binary

Undeclared

Workforce Representation
Leadership - Director+ | Tech
SOCIETY

2021

18.4%

0.0%

2.0%

0.0%

6.1%

8.2%

65.3%

84.5%

13.8%

1.7%

0.0%

2020

13.3%

2.2%

2.2%

0.0%

4.4%

8.9%

68.9%

82.4%

13.7%

2.0%

2.0%

+5.1%

-2.2%

-0.2%

0.0%

+1.7%

-0.7%

-3.6%

+2.1%

+0.1%

-0.3%

-2.0%

Leadership - Director+ | Non-Tech
PLANET

2021

15.5%

3.1%

7.2%

1.0%

3.1%

3.1%

67.0%

67.5%

32.5%

0.0%

0.0%

2020

14.8%

3.4%

8.0%

1.1%

2.3%

3.4%

67.0%

67.9%

32.1%

0.0%

0.0%

+0.7%

-0.3%

-0.8%

-0.1%

+0.8%

-0.3%

0.0%

-0.4%

+0.4%

0.0%

0.0%

Hiring Representation
PEOPLEGOVERNANCE

APPENDIX

Overall
2021

41.4%

6.6%

9.0%

0.3%

2.8%

5.8%

34.1%

58.3%

38.9%

0.8%

2.1%

2020

37.4%

9.2%

6.2%

0.0%

1.9%

5.0%

40.4%

63.8%

33.5%

0.6%

2.1%

+4.0%

-2.6%

+2.8%

+0.3%

+0.9%

+0.8%

-6.3%

-5.5%

+5.4%

+0.2%

0.0%

Overall | Tech
2021

57.9%

2.7%

6.3%

0.4%

3.1%

4.7%

25.0%

72.1%

23.9%

1.0%

3.1%

2020

52.6%

3.9%

3.1%

0.0%

2.1%

4.1%

34.2%

80.0%

16.7%

0.7%

2.6%

+5.3%

-1.2%

+3.2%

+0.4%

+1.0%

+0.6%

-9.2%

-7.9%

+7.2%

+0.3%

+0.5%

About this Report		
Materiality
2021 ESG Data Tables		
SASB Index 			GRI Index

103 // Grounded in Kindness 2022 CitizenSnap Report

Refer to the full Diversity, Equity, and Inclusion data in the 2022 Diversity Annual Report.

Diversity, Equity, and Inclusion
EXECUTIVE SUMMARY

Race/Ethnicity (US)AsianABOUT SNAP

Gender (Global)

Black

Hispanic/
LatinxIndigenous

Middle Eastern/
North African/
Arab

Multiple
Races

White

Men

Women

Non-Binary

Undeclared

Hiring Representation
Overall | Non-Tech
SOCIETY

2021

19.3%

11.9%

12.7%

0.2%

2.5%

7.2%

46.3%

39.9%

58.7%

0.6%

0.7%

2020

14.7%

17.1%

10.9%

0.0%

1.6%

6.2%

49.6%

37.1%

61.0%

0.5%

1.3%

+4.6%

-5.2%

+1.8%

+0.2%

+0.9%

+1.0%

-3.3%

+2.8%

-2.3%

+0.1%

-0.6%

Leadership - Director+
PLANET

2021

20.8%

4.2%

4.2%

0.0%

4.2%

0.0%

66.7%

61.8%

38.2%

0.0%

0.0%

2020

15.0%

5.0%

10.0%

0.0%

0.0%

5.0%

65.0%

70.8%

29.2%

0.0%

0.0%

+5.8%

-0.8%

-5.8%

0.0%

+4.2%

-5.0%

+1.7%

-9.0%

+9.0%

0.0%

0.0%

All percentages have been rounded to the nearest tenth. As a result, in some cases, the percentages for total gender and/or total race/ethnicity may not add up to exactly 100%.

PEOPLEGOVERNANCE

APPENDIX
About this Report		
Materiality
2021 ESG Data Tables		
SASB Index 			GRI Index

104 // Grounded in Kindness 2022 CitizenSnap Report

Refer to the full Diversity, Equity, and Inclusion data in the 2022 Diversity Annual Report.

SASB Index - Internet Media & Services Standard
EXECUTIVE SUMMARYABOUT SNAPSASB Code

Accounting Metric

Category

Unit of Measure

Environmental
Footprint of Hardware
Infrastructure

TC-IM-130a.1(1) Total energy consumed,(2) percentage grid electricity,(3) percentage renewable

Quantitative

Gigajoules (GJ),
Percentage (%)

The total electricity consumed in 2021 was 12,849 MWH. 100% of thatelectricity was sourced from the electric grid, with 100% covered byrenewable energy credits.

TC-IM-130a.2(1) Total water withdrawn,(2) total water consumed,
percentage of each in regionswith High or Extremely HighBaseline Water Stress

QuantitativeThousand cubic
meters (m³),
Percentage (%)

Water is not considered a material input for Snap. Snap uses third
party data centers and outsourced hardware manufacturing.
For more information, see the Climate of the CitizenSnap Report.

TC-IM-130a.3

Discussion of the integration ofenvironmental considerations
into strategic planning for data
center needs

Discussion andAnalysisn/aInformation on the environmental considerations into strategicplanning for data center needs can be found in the Looking Ahead
section in Our Products section of the CitizenSnap Report.

TC-IM-220a.1

Description of policies andpractices relating to behavioral
advertising and user privacy

Discussion andAnalysisn/aInformation on privacy and consumer data can be found in the
Security and Privacy Engineering section of the CitizenSnap Reportand in Snap’s Privacy Center.

TC-IM-220a.2

Number of users whose
information is used forsecondary purposes

Quantitative

NumberSnap does not calculate and report a metric on the bases specified in
the standard. Snap’s Privacy Center describes the information Snapcollects from customers and how it is used.

TC-IM-220a.3

Total amount of monetarylosses as a result of legal
proceedings associatedwith user privacy

Quantitative

Reporting currency

Snap discloses all material legal proceedings in our SEC reports. In
2021, Snap did not disclose any monetary losses as a result of legal
proceedings associated with privacy.

TC-IM-220a.4(1) Number of law enforcement
requests for user information,(2) number of users whose
information was requested,(3) percentage resulting
in disclosure

Quantitative

Number,
Percentage (%)(1) Number of law enforcement requests for user information: 61,236

SOCIETY

PLANET

Data Privacy,
Advertising Standards& Freedom ofExpression

PEOPLEGOVERNANCE

APPENDIX
About this Report		
Materiality
2021 ESG Data Tables		
SASB Index 			GRI Index

105 // Grounded in Kindness 2022 CitizenSnap Report

Coverage and Level of Maturity.
Determine whether there are any gaps in the disclosure.

Topic(2) Number of account identifiers1: 93,930(3) Percent (%) of requests resulting in disclosure: 72.20%
Refer also to Snap’s Transparency Reports for further details
about these metrics.

1 “Account Identifiers” reflects the number of identifiers (e.g., username, email address, and phone number) specified by law enforcement in legal process when requesting user information.

Coverage and Level of Maturity.
Determine whether there are any gaps in the disclosure.

Topic

SASB Code

Accounting Metric

Category

Unit of Measure

Data Privacy,
Advertising Standards& Freedom ofExpression(continued)

TC-IM-220a.5

List of countries where coreproducts or services are
subject to government-required
monitoring, blocking, content
filtering, or censoring

Discussion andAnalysisn/aSnapchat is globally available but like many internet services, theapp is blocked in some countries (e.g., China) and some features areblocked in other countries.

TC-IM-220a.6

Number of government
requests to remove content,
percentage compliancewith requests

Quantitative

Number,
Percentage (%)

2, 0%

TC-IM-230a.1(1) Number of data breaches,(2) percentage involving
personally identifiable
information (PII),(3) number of users affected

Quantitative

Number,
Percentage (%)

Except as required by law, Snap does not report this information.

TC-IM-230a.2

Description of approach
to identifying and addressing
data security risks, including
use of third-party cybersecurity
standards

Discussion andAnalysisn/a

For information on the approach to identifying and addressing data
security risk see the Security and Privacy Engineering section of
the CitizenSnap Report.

TC-IM-330a.1

Percentage of employeesthat are foreign nationals

Quantitative

Percentage (%)

Snap does not report on this metric.

TC-IM-330a.2

Employee engagement asa percentage

Quantitative

Percentage (%)

Snap’s employee engagement programs are described in the People
section of the CitizenSnap report.

TC-IM-330a.3

Percentage of genderand racial/ethnic grouprepresentation for(1) management,(2) technical staff, and(3) all other employees

Quantitative

Percentage (%)

Diversity data can be found in Snap’s Diversity Annual Report.

TC-IM-520a.1

Total amount of monetarylosses as a result of legal
proceedings associatedwith anticompetitive
behavior regulations

Quantitative

Reporting currency

There were no losses associated with anticompetitive
behavior regulations.

EXECUTIVE SUMMARYABOUT SNAP

SOCIETY

Data Security

PLANETPEOPLE

Employee Recruitment,
Inclusion &Performance

GOVERNANCE

APPENDIX
About this Report		
Materiality
2021 ESG Data Tables		
SASB Index 			GRI Index

106 // Grounded in Kindness 2022 CitizenSnap ReportIntellectual Property
Protection &Competitive Behavior

Refer also to Snap’s Transparency Reports for further details
about these metrics.

GRI Index
GRI Standard Number

EXECUTIVE SUMMARYGRI Standard Title

Disclosure Number

Disclosure Title

Section/Location in Report/Explanation

GRI 102

General Disclosures102-1

Name of the organization

Snap Inc.

GRI 102

General Disclosures

102-2

Activities, brands, products, and services

About Snap section of the CitizenSnap Report

GRI 102

General Disclosures

102-3

Location of headquarters

Santa Monica, CA USA

GRI 102

General Disclosures

102-4

Location of operations

Snap operates in 15 countries worldwide. The locations ofoperations can be found in the About Snap section of the
CitizenSnap Report and on Snap's career page here.

GRI 102

General Disclosures

102-5

Ownership and legal form

Snap Inc. is a publicly held holding company, listedon the New York Stock Exchange (NYSE: SNAP) and
NASDAQ (SNAP). The ownership and legal form can befound in the Stock and Voting Structure section of the
CitizenSnap Report.

GRI 102

General Disclosures102-6

Markets served

Markets served can be found in the Form 10-K.

GRI 102

General Disclosures

102-7

Scale of the organization

The scale of Snap can be found in the Form 10-K.

GRI 102

General Disclosures102-9

Supply chain

Supply Chain section of the CitizenSnap Report

GRI 102

General Disclosures102-10Significant changes to the organizationand its supply chain

None. More information can be found in the Form 10-K.

GRI 102

General Disclosures102-13

Membership of associations

Snap is a member, sponsor, or partner of of the Business
Ethics Leadership Alliance (BELA), AnitaB.org, DisabilityIN,
GLAAD, The National Center for Women & Information
Technology (NCWIT), Coqual, Kapor Center, Catalyze Tech,
Responsible Business Alliance (RBA), Global Alliance for
Responsible Media (GARM), Information Technology Industry
Council, and Business for Social Responsibility, among others.

GRI 102

General Disclosures102-14

Statement from senior decision-makerA letter from Snap's CEO can be found in the
CitizenSnap Report.

GRI 102

General Disclosures102-16

Values, principles, standards, and normsof behavior

Responsible Products section of the CitizenSnap Report andthe Code of Conduct

GRI 102

General Disclosures102-18Governance structure

Governance section of the CitizenSnap Report and theGovernance section of the Snap Investor Portal

GRI 102

General Disclosures

102-43

Approach to stakeholder engagement

Materiality section of the CitizenSnap Report and in thecompany's Form 10-K

GRI100: Universal
ABOUT SNAP

SOCIETY

PLANETPEOPLEGOVERNANCE

APPENDIX
About this Report		
Materiality
2021 ESG Data Tables		
SASB Index 			GRI Index

107 // Grounded in Kindness 2022 CitizenSnap ReportGRI Standard Number

GRI Standard Title

Disclosure Number

Disclosure Title

Section/Location in Report/Explanation

GRI 102

General Disclosures

102-44

Key topics and concerns raised

Stakeholder Engagement and Materiality section of the
CitizenSnap Report

GRI 102

General Disclosures

102-45

Entities included in the consolidated
financial statements

Entities included in the consolidated financial statements
can be found in the company's Form 10-K.

GRI 102

General Disclosures

102-46

Defining report content and topic boundaries

Materiality and About this Report sections of the
CitizenSnap Report

GRI 102

General Disclosures

102-47

List of material topics

Materiality and About this Report sections of the
CitizenSnap Report

GRI 102

General Disclosures

102-49Changes in reporting

Materiality section of the CitizenSnap Report

GRI 102

General Disclosures102-50

Reporting period

Reporting period is January 1, 2021 – December 31, 2021,
unless otherwise noted.

GRI 102

General Disclosures102-51

Date of most recent report

May 2020

GRI 102

General Disclosures102-52

Reporting cycle

AnnualGRI 102

General Disclosures102-53

Contact point for questions regarding
the report

citizen@snap.com

GRI 102

General Disclosures102-54Claims of reporting in accordance with the
GRI Standards

This report is prepared with reference to the Core option of
the GRI Standards Disclosures 101, 102, 103, 207, 302, 305,
404, 405, and 418.

GRI 102

General Disclosures102-55

GRI content index

GRI Content Index is included in the Appendix of the
CitizenSnap Report.

GRI 102

General Disclosures102-56External assurance

Snap's greenhouse gas emissions are verified externally.
Assurance Statement

EXECUTIVE SUMMARYABOUT SNAP

SOCIETY

PLANETPEOPLEGRI 200: Economic
GRI 201 - Economic Performance
GOVERNANCE

APPENDIX
About this Report		
Materiality
2021 ESG Data Tables		
SASB Index 			GRI Index

108 // Grounded in Kindness 2022 CitizenSnap Report

GRI 103

Management Approach

103-1

Explanation of the material topic andits Boundary

Monitoring section of the CitizenSnap Report and in thecompany's Code of Conduct

GRI 103

Management Approach

103-2

The management approach andits components

Community and Giving, Materiality, and Governancesections of the CitizenSnap Report

GRI 103

Management Approach

103-3

Evaluation of the management approach

Community and Giving, Materiality, and Governancesections of the CitizenSnap ReportGRI Standard Number

GRI Standard Title

Disclosure Number

Disclosure Title

Section/Location in Report/Explanation

GRI 204 - Procurement Practices
EXECUTIVE SUMMARYGRI 103

Management Approach

103-1

Explanation of the material topic and its
Boundary

Materiality section of the CitizenSnap Report

GRI 103

Management Approach

103-2

The management approach and its
components

Our Supply Chain and Materiality sections of the
CitizenSnap Report

GRI 103

Management Approach

103-3

Evaluation of the management approach

Monitoring section of the CitizenSnap Report and in thecompany's Code of Conduct

GRI 103

Management Approach

103-1

Explanation of the material topic andits Boundary

Integrity and Compliance section of the CitizenSnap Report
and the Code of Conduct

GRI 103

Management Approach

103-2

The management approach andits components

Integrity and Compliance section of the CitizenSnap Report
and the Code of Conduct

GRI 103

Management Approach

103-3

Evaluation of the management approach

Integrity and Compliance section of the CitizenSnap Report
and the Code of Conduct

GRI 205

Anti-corruption

205-2

Communication and training aboutanti-corruption policies

All of Snap’s employees are trained on the company’s
Code of Conduct which includes policies and guidanceon anti-corruption.

GRI 103

Management Approach

103-1

Explanation of the material topic andits Boundary

Tax Strategy section of the CitizenSnap Report and Snap's
Global Tax Strategy document

GRI 103

Management Approach

103-2

The management approach andits components

Tax Strategy section of the CitizenSnap Report and Snap's
Global Tax Strategy document

GRI 103

Management Approach

103-3

Evaluation of the management approachTax Strategy section of the CitizenSnap Report and Snap's
Global Tax Strategy document

Tax 2019

207-1

Approach to tax

Tax Strategy section of the CitizenSnap Report and Snap's
Global Tax Strategy document

GRI 207

Tax 2019

207-2

Tax governance, control and risk management

Tax Strategy section of the CitizenSnap Report and Snap's
Global Tax Strategy document

GRI 207

Tax 2019

207-3

Stakeholder engagement and management ofconcerns related to tax

Tax Strategy section of the CitizenSnap Report and Snap's
Global Tax Strategy document

ABOUT SNAPGRI 205 - Anti-Corruption
SOCIETY

PLANET

GRI 207 - Tax 2019
PEOPLEGOVERNANCE

APPENDIX
About this Report		
Materiality
2021 ESG Data Tables		
SASB Index 			GRI Index

109 // Grounded in Kindness 2022 CitizenSnap ReportGRI Standard Number

GRI Standard Title

Disclosure Number

Disclosure Title

Section/Location in Report/Explanation

GRI 103

Management Approach

103-1

Explanation of the material topic andits Boundary

Planet/Our Products section of the CitizenSnap Report

GRI 103

Management Approach

103-2

The management approach andits components

Planet/Our Products section of the CitizenSnap Report

GRI 103

Management Approach

103-1

Explanation of the material topic andits Boundary

Planet/Climate and Looking Ahead in Our Products sectionsof the CitizenSnap Report

GRI 103

Management Approach

103-2

The management approach andits components

Planet/Climate section of the CitizenSnap Report

GRI 103

Management Approach

103-3

Evaluation of the management approach

Planet/Climate section of the CitizenSnap Report

GRI 302

Energy302-1

Energy consumption within the organization

Planet/Climate section of the CitizenSnap Report

GRI 302

Energy302-4

Reduction of energy consumption

Planet/Climate section of the CitizenSnap Report

GRI 302

Energy302-5

Reductions in energy requirements of products
and services

Planet/Our Products section of the CitizenSnap Report

GRI 103

Management Approach

103-1

Explanation of the material topic andits Boundary

Planet/Climate section of the CitizenSnap Report

GRI 103

Management Approach

103-2

The management approach andits components

Planet/Climate section of the CitizenSnap Report

GRI 103

Management Approach

103-3

Evaluation of the management approach

Planet/Climate section of the CitizenSnap Report

GRI 305

Emissions305-1

Direct (Scope 1) GHG emissions

Planet/Climate section of the CitizenSnap Report

GRI 305

Emissions

305-2

Energy indirect (Scope 2) GHG emissions

Planet/Climate section of the CitizenSnap Report

GRI 305

Emissions305-3

Other indirect (Scope 3) GHG emissions

Planet/Climate section of the CitizenSnap Report

GRI 300: Environmental
GRI 301 - Materials

EXECUTIVE SUMMARYABOUT SNAPGRI 302 - Energy
SOCIETY

PLANET

GRI 305 - Emissions
PEOPLEGOVERNANCE

APPENDIX
About this Report		
Materiality
2021 ESG Data Tables		
SASB Index 			GRI Index

110 // Grounded in Kindness 2022 CitizenSnap Report

EXECUTIVE SUMMARYGRI Standard Number

GRI Standard Title

Disclosure Number

Disclosure Title

Section/Location in Report/Explanation

GRI 305

Emissions305-4

GHG emissions intensity

Planet/Climate section of the CitizenSnap Report

GRI 305

Emissions305-5

Reduction of GHG emissions

Planet/Climate section of the CitizenSnap Report

GRI 103

Management Approach

103-1

Explanation of the material topic andits Boundary

Supporting our Team section of the CitizenSnap Report

GRI 103

Management Approach

103-2

The management approach andits components

Supporting our Team section of the CitizenSnap Report

GRI 401

Employment

401-1

New employee hires and employee turnover

Snap's Diversity Annual Report

GRI 402

Employment

401-2

Benefits provided to full-time employeesthat are not provided to temporary or
part-time employees

Supporting our Team section of the CitizenSnap Report

GRI 403

Employment

401-3

Parental leave

Supporting our Team section of the CitizenSnap Report

GRI 400: Social
GRI 401 - Employment

ABOUT SNAP

SOCIETY

PLANETPEOPLEGRI 403 - Occupational Health and Safety
GRI 103

Management Approach

103-1

Explanation of the material topic and its
Boundary

Supporting our Team section of the CitizenSnap Report

GRI 103

Management Approach

103-2

The management approach andits components

Supporting our Team section of the CitizenSnap Report

GRI 403

Occupational Health and
Safety403-9Work-related injuries

Total recordable incident rate: 0.11,
Total lost time incident rate: 0.07

GRI 404 - Training and Education

GOVERNANCE

APPENDIX
About this Report		
Materiality
2021 ESG Data Tables		
SASB Index 			GRI Index

111 // Grounded in Kindness 2022 CitizenSnap Report

GRI 103

Management Approach

103-1

Explanation of the material topic andits Boundary

Talent Development section of the CitizenSnap Report

GRI 103

Management Approach

103-2

The management approach andits components

Talent Development section of the CitizenSnap ReportGRI Standard Number

GRI Standard Title

Disclosure Number

Disclosure Title

Section/Location in Report/Explanation

GRI 404

Training and Education

404-1

Average hours of training per year
per employee

There were over 55,000 training hours across Snap 2021,
which is 10 hours of training per person on average. Moreinformation can be found in the Supporting our Teamsection of the CitizenSnap Report.

GRI 404

Training and Education

404-2

Programs for upgrading employee skills
and transition

Supporting our Team section of the CitizenSnap Report

EXECUTIVE SUMMARYABOUT SNAPGRI 405 and GRI 406 - Diversity and Equal Opportunity and Non-Discrimination

SOCIETY

PLANETPEOPLEGOVERNANCE

APPENDIX
About this Report		
Materiality

GRI 103

Management Approach

103-1

Explanation of the material topic andits Boundary

Snap's Diversity Annual Report

GRI 103

Management Approach

103-2

The management approach andits components

Snap's Diversity Annual Report

GRI 103

Management Approach

103-3

Evaluation of the management approach

Snap's Diversity Annual Report

GRI 405

Diversity and Equal
Opportunity

405-1

Diversity of governance bodies and employees

Governance section of the CitizenSnap report and Snap's
Diversity Annual Report

GRI 414 - Supplier Social Assessment
GRI 103

Management Approach

103-1

Explanation of the material topic andits Boundary

Our Supply Chain section of the CitizenSnap Report

GRI 103

Management Approach

103-2

The management approach andits components

Our Supply Chain section of the CitizenSnap Report

GRI 414 - Supplier Social Assessment
GRI 103

Management Approach

103-1

Explanation of the material topic andits Boundary

Safety by Design section of the CitizenSnap Report

GRI 103

Management Approach

103-2

The management approach andits components

Safety by Design section of the CitizenSnap Report

GRI 103

Management Approach

103-1

Explanation of the material topic andits Boundary

Security by Design section of the CitizenSnap Reportand in Snap's Privacy Center

GRI 103

Management Approach

103-2

The management approach andits components

Security by Design section of the CitizenSnap Reportand in Snap's Privacy Center

GRI 103

Management Approach

103-3

Evaluation of the management approach

Security by Design section of the CitizenSnap Reportand in Snap's Privacy Center

GRI 418

Customer Privacy

418-1

Substantiated complaints concerning
breaches of customer privacy and lossesof customer data

Security by Design section of the CitizenSnap Reportand in Snap's Privacy Center

GRI 418 - Customer Privacy

2021 ESG Data Tables		
SASB Index 			GRI Index

112 // Grounded in Kindness 2022 CitizenSnap Reportwebsite: citizen.snap.com
email: citizen@snap.com