Exchanges Between Hokkaido
and the Russian Far-East inTourism

2021.12.9

губернаторства Хоккайдо1

1. Exchanges With the Russian
Far-East: Overview

１

１ Framework of Exchanges
・ In 1992, Hokkaido and 3 Far-Eastern regions (Sakhalin Oblast, Maritime Territory,
Khabarovsk) established a Joint Standing Committee on Economic Cooperation Between
Hokkaido and the Far-Eastern Region of the Russian Federation, and exchanges began
based on the cooperation program.

・In 2018, 6th Program（FY2018-2022）was established
Agreed to focus on Food and Health, Cold Region, Environmental Conservation, andTourism Exchange (Transportation and Logistics)

２２ Access to the Far-Eastern Region
By Air5 flights a week from Shin-Chitose to Yuzhno-Sakhalinsk, and 2 flights a week fromVladivostok (currently unavailable)
2 flights a weekfrom Narita toVladivostok

Yuzhno-Sakhalinsk
AirportKorsakov
PortWakkanai Port

Vladivostok Airport
Shin-Chitose
AirportBy Sea Ferry service from Korsakov to Wakkanai(currently unavailable)

Narita Airport

３

３ State of Tourism

1,800,000
1,600,000

Number of Foreign Guests Staying Overnight inHokkaido (2019.4～2020.3）
Country/Region# of Guests

PercentageRussia

15,9990.2%

1,400,000

China

1,545,219

24.0%

1,200,000

Taiwan1,544,281

24.0%

1,000,000

South Korea

1,096,149

17.0%

Total

6,435,854

100.0%

800,000
600,000
400,000
200,000
0４5

2 Tourism Exchange
Initiatives
５１ Promotion of Hokkaido
Hokkaido Fair (Sakhalin Oblast, Maritime Territory)(December 2020)
・Promoted Hokkaido tourism ata fair of food items like fruits andsnacks, winter clothes, and othergeneral merchandise.
- Planned for 2021
December 18-19 Yuzhno-Sakhalinsk
December 25-26 Vladivostok
６Tourism Presentation in Khabarovsk(October, 2021)
・Took part in the First Far-East Trade Forum in Khabarovsk
・Presented on the appeal of Hokkaido tourism in theRoundtable Session: New Realities of Tourism 2020-2021７

Video Content with Russian Personality (From 2020)・Collaborated with Alena (Hokkaido Support Ambassador)・Video promoting various locations in Hokkaido by Alena isreleased weekly on social media

８Video by Russian YouTuber in Japan(From November 2021)
・Dmitri Shamov (Russian YouTuber, in Japan for 9 years)
promoting the jewels of Hokkaido

９２ Promotion of Russia

Promotion of the Maritime Territory atFilm Concerts (From March 2021)
・The film of the performance of the Pacific Symphony Orchestra,representing the Maritime Territory, was shown in Sapporo,
Wakkanai, and Hakodate
・The Maritime Territory was promoted

10

Hokkaido International Exchange Fair
(March 2021)

・Panel exhibition of regions with a friendly partnership withHokkaido
・Sakhalin Oblast, Maritime Territory, Khabarovsk region, Moscow
Oblast, Saint Petersburg, and Novosibirsk were promoted withpanel exhibits and video contents.

11Understand Russia Seminar (August and November 2021)

・Jointly held an online seminar with the HokkaidoInternational Exchange and Cooperation Center
・Presented on Russian tourist destinations and Russian lifestyle
topics12

３ Two-Way Promotion

Promotion on Social Media (From 2020)
・Posting information about Hokkaido and Russia on Instagram andother social medial platforms

1. Instagram 【https://instagram.com/gov_HOKKAIDO/】
2. Twitter 【https://twitter.com/gov_HOKKAIDO/】
3. Facebook 【https://www.facebook.com/gov.HOKKAIDO/】

13

４ Business Matching
Industry-Specific Web Meeting with Russia(October 2020)
・Tourism-themed business matching event was held online
・Participation Companies: Japan 2, Russia 10

14Thank YouБлагодарим за внимание.