Camera & Imaging Products Association
MA Shibaura Building 3F, 3-8-10 Shibaura, Minato-ku,
Tokyo 108-0023 Japan
TEL. (03) 5442-4800 (switchboard)

PRESS RELEASE
February 22, 2024
Camera & Imaging Products Association (CIPA)

2024 Outlook on the Shipment by Product-Type Concerning Cameras
and Related Goods
The Camera & Imaging Products Association (CIPA: President Hiroyuki Ikegami) has announced theoutlook on the shipment by product-type concerning cameras and related goods for the 2024.

1. Track Record of Digital Camera Shipments 2023
While total shipments of digital cameras were 96.4% those of the previous year, andthe mainstay “interchangeable-lens” type cameras were 101.2% and the leading
mainstay “mirrorless” cameras were 118.6%, a two-digit growth.
In 2023 (January to December cumulative), the total shipments of digital cameras were 7,720,505
units, 96.4% of the previous year. (The attached “Outlook” table shows the figures in units of 10,000.)
However, shipments of interchangeable-lens digital cameras, which account for 78% of total
shipments, were 5,998,913 units, 101.2% of the previous year. Moreover, those of the leading mainstay,mirrorless cameras, which account for 81% of interchangeable-lens digital cameras, reached 4,832,813
units, 118.6% of the previous year.
Now that an enormous number of people are immediately becoming well-versed in photos andheavy photo users by taking a lot of photos continuously as soon as they have a smartphone in hand,interchangeable-lens digital cameras and mirrorless cameras are a receptacle for the newly sprouted
desire to “take better pictures” and “take pictures that I couldn’t take before.”1● Figure: Digital Cameras: Shipments in 2023 by type
2022

2023

YoY

8,011,598

7,720,505

96.4％

5,926,733

5,998,913

101.2％

Mirrorless

4,073,511

4,832,813

118.6％SLR(Single Lens Reflex)

1,853,222

1,166,100

62.9％

2,084,865

1,721,592

82.6％

Digital cameras(total)Interchangeable lens digital camera
By type

Built-in lens digital cameras

Note: “Built-in lens digital cameras” refers to so-called compact digital cameras.

Shipments to China and other regions: more than 100% of the previous years, evenfor digital cameras in total
Shipments of mirrorless cameras were more than 100% of the previous years in all regions. However,as for those of digital cameras in total, there were clear differences among regions.
Shipments to Japan were 98.1%, to Asia (except for Japan and China) 98.2%, to Europe 80.8% andto the Americas 94.3%.
In contrast, shipments to China were 124.7%, and to other regions 104.0%.
As for China, while there were some negative reports on general economic trends in 2023, thedigital camera market performed well or quite well.
As decreases in shipments to Japan and Asia (except for Japan and China) were less than 2%, total
shipments to Japan, China, and Asia (except for Japan and China), or shipments to all Asian
destinations, now account for almost half, 46.1%, of total shipments worldwide.
Although shipments of digital cameras in total were less than the previous year, it should be notedthat by category, mirrorless cameras remain popular and that by region, China and other regions aregaining momentum.

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● Figure: Digital Cameras: Shipments in 2023 by region
2022

2023

YoY

8,011,598

7,720,505

96.4％

Shipment to Japan

929,326

911,658

98.1％

Shipment to China

1,254,688

1,564,709

124.7％

Shipment to Asia（expected for Japan and China） 1,103,357

1,083,416

98.2％

Shipment to Europe

2,390,726

1,932,817

80.8％

Shipment to Americas

2,058,632

1,941,959

94.3％

274,869

285,946

104.0％

Worldwide

Shipment to Other Areas

2. Shipments of Interchangeable Lenses in 2023
Total shipments of interchangeable lenses were 99.1% of the previous year, a slight decrease.
Shipments of lenses for cameras of a format smaller than 35mm were 100.1%.
The total shipments of interchangeable lenses were 9,638,752 units, 99.1% of the previous year.
While the figure slightly decreased, it exceeded 1.6 times that of interchangeable -lens digital cameras(body only) (for every interchangeable-lens digital camera, 1.6 units of interchangeable lenses wereshipped in 2023). They continued to make a presence as another mainstay product that determines therange of expression with digital cameras.
By category, lenses for cameras of a format smaller than 35mm, such as APS -C and Micro Four
Thirds for lightweight and compact-sized interchangeable-lens digital cameras, were shipped in higher
quantities than the previous year.

● Figure: Interchangeable Lenses: Shipments in 2023 by typeInterchangeable Lenses (total)
Lenses for 35mm and larger
By typeformat cameras
Lenses for smaller than 35mm
format cameras

32022

2023

YoY

9,727,9789,638,752

99.1％

4,724,025

4,629,717

98.0％

5,003,953

5,009,035

100.1％

3. Shipping Outlook 2024
Total digital camera shipments in 2024 (from January to December cumulative) are expected to be
7.41 million units, which is 96.0% of the previous year, including 860,000 units or 94.5% to Japan,and 6.55 million units or 96.2% to countries other than Japan.
By category, the total shipments of interchangeable-lens digital cameras are expected to be 5.89
million units, which is 98.2% of the previous year, including 510,000 units or 98.1% to Japan, and5.38 million units or 98.2% to countries other than Japan, and that of digital cameras with built-in lensis 1.52 million units or 88.4%, including 350,000 units or 89.7% to Japan, and 1.17 million units or88.0% to countries other than Japan.
As for interchangeable-lens digital cameras, it is 9.57 million units or 99.3% of the previous year,including 1.03 million units or 100.0% to Japan, and 8.54 million units or 99.3% to countries otherthan Japan.
As the market experienced a slowdown slightly toward the end of 2023, this outlook is less thanbullish. However, digital cameras are items closely connected to “outdoor demands” and “outingdemands.” In association with the current trend breaking away from the COVID -19 pandemic, further
growth is expected.

End of document

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PRESS RELEASE

February 22, 2024

2024 Outlook on the Shipment by Product-Type Concerning Cameras and Related Goods
Camera & Imaging Produces Association
In 10,000 units
Total Shipments
Shipments to Japan

Shipments to countries other than Japan

ActualYearYearActual
YearYearActual
YearYearForecast for
Forecast for
Forecast forresults for on-year
on-year results for on-year
on-year results for on-year
on-year
2024
2024
2024
2023
changechange2023
changechange2023
changechangeItem
Digital cameras(total)

772

96.4%

741 96.0%

9198.1%8694.5%

681

96.1%

655 96.2%

Interchangeablelens cameras600 101.2%

589 98.2%

52 110.2%

5198.1%

548 100.4%

538 98.2%

Built-in lenscameras

17282.6%

152 88.4%

393589.7%

133

81.7%

117 88.0%

Lenses forinterchangeablelens cameras

964

99.1%

957 99.3%

103 117.9%

103 100.0%

860

97.2%

854 99.3%

Notes: Figures may not add up due to rounding.

Inquires concerning this press release:
Camera & Imaging Products Association
URL : http://www.cipa.jp/
E-mail : infostat@cipa.jp

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