INTAGE India Report
COVID 19 Impact on Our Lifestyle:
Adapting to the “Unlock” and “New Normal”

September, 2020

Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

Table of contents
About the survey…………………………………………………………………

3

Summary of the survey…………………………………………………………

9

Detailed Findings
How has consumer behavior changed during ‘Unlock’ phase? …………
•Basic Safety remains a key priority for consumers•

Interest in well-being has become another key practice•Females are exhausted from household work

How will consumers change in the phase of ‘New Normal’?………………
•Basic Safety and Well-being continue to be a trend to improve quality of life•

Consumers are eager to have fun and socialize

How will shopping behavior/Usage of services change?…………………

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15

34

43

About the Survey
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3

Introduction•

The entire world has seen the disaster created by the ‘Noble Corona Virus’•

India as a country is not an exception and at present, it stands at the 3rd position
with almost more than 4 million coronavirus cases till date (approx. 70K reported
deaths) as of the end of August 2020.

•

The lives of people suddenly came to a standstill position due to nationwide
lockdown and a sudden complete change in perspective of leading a life wasobserved. However, life never comes to a standstill position for long. Like all othercountries, the nation is trying to bring back the normal lifestyle with certain
restrictions in the phase by phase manner. People have started coping-up with thesituation and are trying to adopt ‘new normal’ lifestyle.

•

We have to live with the reality of COVID-19 for longer period, therefore thejourney is from NORMAL → Lockdown → Unlock Phases → NEW NORMAL.
INTAGE India has undertaken a survey across India in order to capture the journey ofconsumers with facts and figures as well as their emotional reactions in this regard how our society would be changing during the unlock period and the new normal lifein the future.
We conducted the 1st phase of our survey in April 2020 (during lockdown) and haveconducted the 2nd phase (during unlock) to assess and forecast the situation.

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4

The number of COVID 19 cases

Cases
per day

60000

Unlock 3.0

Unlock 2.0

Unlock 1.0

Lockdown 4.0

70000

Accumulative Cases
Lockdown 3.0

80000

Lockdown 2.0

Lockdown 1.0

No. of Cases per day

AccumulativeCases

3500000

3000000

2500000
50000
2000000
40000 1st reported

case in India

1stvictimJanataCurfew

1500000

30000
1000000
20000

10000

0

Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

50000005

Research Objective
This survey is aimed at understanding how Indian consumers have been changing after the pandemic
and adopting themselves during ‘unlock period’ and then into the ‘New Normal’ era. To achieve thisobjective, we analyzed the consumer attitude and behavior from the needs structure view point i.e.
‘Basic Safety’, ‘Well-being’ and ‘Having Fun’ as shown below.

HavingFun

Wellbeing

Basic Safety
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In order to make our life positive, rich and colorful, something"fun" must be needed, however, it is missing in our current life.
After basic safety and well-being are fulfilled, people should start
looking for a fun.
Well-being means interconnected dimensions of physical,
mental and social health and happiness, that extend beyond justbasic safety. Particularly in India, social connections are an
essential element of life and happiness, however it is alsosignificantly affected by many restrictions. This should be thenext focus after people are free from the infection.

Needless to say, reducing the risk of COVID19 infection is a toppriority under the current circumstances. People are forced tochange their lifestyles in order to minimize the risk of infection. It
makes us feel more stressed.
6

Survey outline•

Methodology

Online survey through a structured questionnaire•

Online questionnaire link was developed by INTAGE India and sharedwith consumers across India using internal database/connections

Target•No respondent criteria

Area

•

India (Nationwide)•

Overall reaction on the current situation•

How to spend time during the lockdown/Unlock•

Changes in shopping behavior during the lockdown/Unlock•

Changes in life in the future after the lockdown is lifted

Interview
Length•Approx. 20 minutes (Approx. 40 questions)

Timing••Phase 1: 16 th April - 24 th April, 2020
Phase 2: 19 th July – 17 th Aug, 2020

Collected
sample••Phase 1: 546 samples
Phase 2: 555 samples

Key
Information
Area

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7

Respondent Profile
GenderAge

Area

Base – All (555)

9%3%
29%

25%

45%
55%

FemaleBelow 20 years
30-39 years
50 years or older

Occupation

20-29 years
40-49 years

SEC

Delhi NCR
Hyderabad
Other Cities

40%

22%

MumbaiChennaiBangalore
Kolkata

Marital Status
1%
1%

7%

18%

29%

6%
5%
2%
7%

35%
Male

27%

14%

32%

15%
66%
16%

79%

11%

Salaried
Business/ Self-Employeed/ Professional
Housewife
Students
OthersMarriedSingle/never married
SEC A

SEC B

SEC C

Note: Respondent profile is almost the same as phase 1 survey conducted in April 2020.
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Widow(er)/Divorced/separated
Don't want to respondSummary of the Survey
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9

Changes in consumers’ interests
Changes in consumers
Interest/Priority
At the timing of August 2020, where consumers
were adapting to the ‘Unlock’, Basic Safety remains
a key priority of consumers.

Additionally, the interest in well-beinghas
increased significantly comparing to the survey
result in April 2020 and it has now become anotherkey interest. Because of the many restrictions,consumers are facing difficulty to maintain mental
health. Key concerns are about finances, restrictedsocial activities and kids education.
In the future during the ‘New Normal’ phase,
consumers would be eager to look for something
fun, especially for activities which they can go out
from home such as travelling, visiting religious
places.

Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

HavingNew Normal

Fun

Wellbeing

Basic Safety

Unlock

Lockdown

10Basic Safety

Key findings in the changes during ‘Unlock’ phase1

Basic Safety remains a key priority for consumers
Although the Government of India decided to ‘unlock’ many of the restrictions, people are
well aware of the risk of infection after the unlock. Therefore they are trying to do everythingwhich can reduce the chance of infection.
Wearing mask, using sanitizer and avoiding using public transportation have already becomea habit among the consumers.

2

Interest in well-being has become another key practiceWell-being

Financial uncertainty, lack of social connection and education for kids are the key challenges
that people are currently facing. As a result, the key change in August survey is that almost
all the negative feeling such as Stressed, Angry, Uncomfortable or Tired, have increased
which could affect their mental health in a negative way.
As social connection is one of the most important aspect in life, they spend good time tomaintain social connection with friends and family. When asked how to spend time, ‘Catching
up with friends/family by online tool’ has increased significantly from April survey.

3

Females are exhausted from household work
Currently, most of domestic works are done by females themselves, although other family
members are supporting them. Some of them used to get help from maids, but the majority
is managing it without maid because of risk of infection. Additionally, work from home andstudy at home increased their workload as everyone is at home all the time.
While they have more workload, there are less opportunities to make them relaxed - extra
work but no free time.

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11

4

Basic Safety and Well-being continue to be a trend to improve quality of life
Basic Safety – immediate measure to reduce the risk of infection e.g. wearing mask, using
sanitizer, avoid shaking hands will continue to be a habit.
Well-being – preventive measure and to improve the quality of life will be the next interest.
As a prevention measure, people would try to enhance immunity by having good food andsupplements.

Well-being

Basic Safety

Key findings in the changes in ‘New Normal’ phase

One of the biggest concern among those who have kids is education. They will increase
support for education to improve well-being as family.

Having Fun

5Consumers are eager to have fun and socialize
Going out from home and socializing are the activities that consumers are really looking for.
The following list shows the activities that people are currently missing which has increasedby more than 10 points from April survey.
•
•
•
•
•

Travelling
Social gathering with friends & family
Going out for Shopping - Malls, Market
Watching movies in Multiplex
Dining out• Going to- religious places- park/garden- neighbourhood community centre

This is one of the biggest change comparing to the survey in April and should be the next
trend in order to make their life positive.
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12

Changes in shopping behavior/Usage of service (1)Consumers are ready to go out for shopping and spend money
During the lockdown period, people tried to minimize the risk of infection,
therefore the frequency of shopping itself had decreased significantly,
however, it has already returned to the previous levels i.e. the timing
when there was no pandemic and we enjoyed freedom of movement.
Although majority of consumers have financial concerns in the future,almost half of respondent said they feel personal expenditure will behigher than usual in short term. They are ready to spend money forwhat make their life better and fun.

The key to attract the consumers during ‘New Normal’ is as follows.

Product

Safety continues to be required for any product.
Additionally, the items that make the life comfortable,
convenient and fun must be with high potential demand.

Expenditure in short time
26%

20%

34%

usual
As usual

46%

Higher than

46%

28%

Lower thanusual

Apr 2020

Aug 2020

(546)

(555)

SafetyFitness accessories, furniture or appliance to reduce domestic works
are examples.
This idea is not only for product category level but also items level
as well. Even those who intend to buy a car in the near future will
give more importance on those aspects.
It should be highlighted in product concept and communication to
attract consumers.

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Comfortable
Convenient
Fun

13Changes in shopping behavior/Usage of service (2)Place

Promotion

Price

Consumers focus on quality more than price.
The price must be the key as people try to minimize the expense
to prepare for uncertain future. However, price is not everything.
In fact, 66% said that quality is more important than price.

Price or Quality?

The way of selecting an item remains the same - ‘Value for Money’.
However, in the ‘New Normal’, what consumer mean Quality or
Value may be changed. The aspects mentioned at Product“comfortable, convenient and fun” should be more focused on andthose items provide value over the price.

TV, Facebook and Youtube are the key media[Quality][Price]66%

34%

Time of spending various media

Approx. 70% respondents increased time to spend TV,
Facebook, YouTube during lockdown/unlock phase.
It must be the key media to penetrate the consumers.

Increased

Online shopping has got more popular than ever.

Fresh Food - Shopping Channel
Visit shops
OnlineEven though the fact that visiting shops is still the mostcommon way of shopping, online shopping is getting
popular while the number of people who visit shops isgetting lesser. This tendency is clearly observed among
higher income and young age group.

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74%

67%

84%

BeforeLockdown

92%

19%

Apr 202082%

10%

Aug 2020

73%

30%
14

How has consumer behavior
changed during ‘Unlock’ phase?
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15

COVID 19 continues to impact our life a lot
COVID 19 keep impacting the daily life as almost all the respondent said that it impacted them tosome extent. Comparing to the survey in April 2020, the number of those who said ‘Very highimpact’ or ‘High impact have been increased significantly.

Impact on daily life

54%
April 2020 (546)

24

30

33

7

6

70%
August 2020 (555)

Very high impact

31

High impact

39

Average/medium impact

23

Low impact

4 3

No impact

Q. To what extent COVID-19 - has impacted your or your family's life?
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16

Key Findings 1:
Basic Safety remains a key priority for consumers
Changes in consumers’ focus

The number of “✓” meanslevel of interest/concern ineach aspect in each timing.

Lockdown

UnlockNew Normal

Having✓✓✓✓✓✓Wellbeing

✓✓

✓✓✓

✓✓✓

Basic Safety

✓✓✓

✓✓✓

✓✓✓

April 2020

August 2020

August 2020

Fun

Timing ofsurveyCopyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

+ INTAGE’s assumption
17

Consumers’ voice - Fear of the infection‘’Going out for Day to day work with high risk as Covid cases are rising
day by day’’ (Male, 25 years, Delhi)“The biggest challenge is to keep ourselves safe and secure from thepandemic. As a shop owner, I must keep myself healthy because of myillness many people would be affected.” (Male, 54 years, Delhi)“The biggest challenge during current situation is to maintain social
distancing because here people are still not following proper distancing
and we have to do such daily needs odd jobs like milk vegetables etc. at
those place proper distancing is still not followed by all people.” (Female,
29 years, Bikaner)
I am worried about immunity because if your Immunity is low, you havehigher chance of infection so it is big challenge for me to take care of it
like wash hand regularly and take other precautions while going out.
(Female, 35 years, Mumbai)
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18

Measures to avoid infection has become a habit
People are trying to do everything they can in order to avoid the infection. After the survey in April,more people have started wearing mask and use sanitizer frequently and it has become a new habit.

Changes in daily habit (Top 10)
79%

Wearing mask

67%
73%

Using sanitizer frequently

59%
69%
69%

Washing hands more frequently

67%

Wash/sanitize items after buying

59%

Avoiding shaking hands while greeting any person
Increased hours of watching TV

Increased hours of spending with family/children
Avoid using cash

August 2020 (555)53%

April 2020 (546)

48%
51%
53%

Increased usage of social media
Increased watching movies online

53%
54%

50%
47%
48%
56%
46%
42%

Q. How your daily habit has been changed as compared to before lockdown period.
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19

People consumed/purchased hygiene items more post lockdown
Among top three items people consumed or purchased more than before, two of them are hygiene
related items – Hand Sanitizer and Liquid Hand Wash. People continue using it more than before.

Usage of shampoo/bodywash/soap as well as detergent/washing soap have also been increased asconsumers might take shower and do laundry more frequently.

Product consumed/purchased more during post lockdown
77% Base – All (555)

Hand sanitizer

Vegetables and fruits

70%

Liquid hand wash

68%

Shampoo/body wash/soap

59%

Detergent and washing soaps

52%

Toilet cleaning products like Harpic etc.

49%

Immunity booster like vitamin C, Chawanprash etc.

46%

Antiseptic and disinfectant like Dettol, Savlon etc.

46%

Beverages like tea, coffee etc.

45%

Home cleaning products like phenyl, bleaching agent etc.

45%

Packaged snacks like Bhujia etc./Cookies/Biscuits

41%

Instant noodles

40%

Oral care products like toothpaste, toothbrush etc.

39%

Health boosting drinks like Horlics, Complan etc.

37%

Edible oils/butter

34%

Mosquito repellant (coil)

34%

Instant other food materials like, upma, poha etc.

30%

Meat/fish/chicken/eggs - animal proteins

28%

Beauty care and female grooming products like serum, face pack etc.

28%

Personal male grooming products like trimmer, shaver etc.

26%

Q. Out of the below mentioned products, which all are now consumed/purchased more in your household during this 'new normal' phase (post lockdown)?
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20

Consumers try to avoid public transportation
After the lockdown has started, people started avoiding public transport and prefer to use their own
vehicle or walk.

Mode of transportation before/after the lockdown
Mode of Transport - Before lockdown

Base – All (555)Mode of Transport - After lockdown/Unlock phase

Public/ Sharing transportation

57%

Personal transportation
50%

42%

45%

42%

33%

32%
26%

13%

15%

13%

36%

28%

14%

11%

8%

12%

4%

Train/MetroBus

Taxi/Ola/Uber2%

Cycle/Auto /E- Car pooling with Own motorcycle
Rickshawfriends

Own carBicycleBy walk3%

Other/scooter/moped/colleagues
Q. Before the lockdown period, what was the mode of transport you usually use?
Q. And Once the lockdown period is over, what will the mode of transport that you are planning to use?
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21

Reason of owning a car is to reduce the risk of infection
18% already bought or plan to buy a car in next 6 months. It is 22% for 2 wheeler. Main reason of
the purchase is, fear of the infection when using public transportation.

Car/2 wheeler purchaseTotal

Reasons for Purchase/Intention to purchase75%

Driving own vehicle can reduce chance of

infection
9%

18%

Car
10%

80%

Entire family can travel together in own

61%vehicle without having to depend on public

55%

transport

59%

Public transport is not safe

65%

15%

2 Wheeler8%22%Base – All (555)

Already bought during lockdown
Plan to buy in next 6 months

vehicle46%
29%

Vehicles will have attractive prices/ lower
finance costWill prefer electric/ hybrid cars more overpetrol/ diesel cars as they help keep

pollution lower which has reduced during…

Note: The sum up of ‘already bought’ and ‘plan tobuy’ doesn’t match with total as some of
respondents answered for both of them.

42%

I feel commuting is more flexible with own

26%
20%
18%

Reasons for Purchased/Prefer Car (101)
Reasons for Purchased/Prefer Motorcycle/Scooter/Moped (122)

Q. Why did you purchase / why are you planning to purchase your own Car/ Motorcycle/ Scooter/ Moped?
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22

Key Findings 2:
Interest in well-being has become another key practice
Changes in consumers’ focus

The number of “✓” meanslevel of interest/concern ineach aspect in each timing.

Lockdown

UnlockNew Normal

Having✓✓✓✓✓✓Wellbeing

✓✓

✓✓✓

✓✓✓

Basic Safety

✓✓✓

✓✓✓

✓✓✓

April 2020

August 2020

August 2020

Fun

Timing ofsurveyCopyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

+ INTAGE’s assumption
23

Consumers’ voice about well-being“Movement restrictions, that kills you physically and mentally” (Male, 43
years, Kolkata)“The isolation is maddening me, its making me lazy and restless at thesame time” (Female, 17 years, Mumbai)“Freedom, Earlier we had no boundation and restrictions but now
because of covid-19, we are bound to keep our mind always alert and our
mind is never relaxed completely.” (Female, 34 years, Delhi)“Can't go to the classes. I'm preparing for competitive exams and thus itis difficult to study on electronic media” (Female, 20 years, Nagpur)

Protecting ourselves and family members from the virus can be by goingout as less as we can. Taking care of personal mental health has beendifficult, it is because of the isolation and no human contact. (Female, 21
years, Delhi)
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24

People are suffering from mental health related issues
Same as the result of the survey in April, ‘Bored’ is the feeling people currently have the most. In
August, almost all the negative feeling has increased which could affect their mental health.

Current Feeling
Bored

50%
49%

Worried49%
46%

Stressed36%

Uncomfortable

30%

Confused

27%

Fear

Sad

29%

Frustrated

30%

Tired

28%

36%

34%
34%

28%

17%

25%

CaringUncertain

21%

Anxious

21%
19%

Happy

19%
20%

+10~

•
•
•

Stressed
Fear
Angry

+5~

•
•
•
•

Uncomfortable
Confused
Sad
Tired

-5~

•

-

-10~

•

-

35%

30%
29%

Mixed up
Angry

36%

36%

25%

Gap between
Aug and Apr 2020

46%

29%

August 2020 (555)

April 2020 (546)25%

Q. Please select all the feelings you currently have?
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25

People are concerned about finances, restricted social activities
and kids education
Comparing to the survey in April, more people said that No/less income, Education for kids, Unable
to visit a religious place are the current challenges they are facing. These concern affect both
physical and mental health in a negative way.
Biggest challenges currently facing (Top 10)
No/less income

56%

41%

Unable to visit family/friends who are in

52%
47%

Price of food and essentials items

Education for kids

Overall physical health
Staying positive and hopeful
Availability of food and essential items inthe market
Women have to do extra work

48%

34%

Overall mental health
Unable to visit a religious place

54%

45%

need

35%

44%
44%

26%
34%

35%
36%

• No/less income• Education for kids
+10~
• Unable to visit a religious
place

42%

39%
39%
35%
34%

Gap between Aug and Apr 2020

August 2020 (555)
April 2020 (546)• Unable to visit family/friends
who are in need+5~
• Overall mental health• Overall physical health

Q. Which of the following challenges are you currently facing / experiencing in your daily life during this lockdown period. Please select all the options that are applicable
Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

26

People are trying to maintain social connection
To spend more time at home, people watch TV and movie online. Additionally, they also spend thetime to maintain social connection with friends and family especially via online tool. ‘Catching up withfriends/family by online tool’ has increased significantly since April.

How to spend the time during the lockdown
63%
64%

Spending time with family

Watching TV

50%

57%
59%

Chatting and reading social media

52%
47%

Watching movies Online

49%
49%

Helping family in household works•

Catching up withfriends/family by
online tool

+5~

•
•
•

Watching TV
Online courses
Crafting-5~•

Office work•

Keeping track ofgovernment
notifications

+10~

46%
42%

Catching up with friends/family members by voice call

42%
41%

Cooking new cuisines
Keeping track of government notifications

36%

Catching up with friends/family by online tool

36%

22%

Exercise34%
29%

Planning for future

32%
28%

Spending time with kids

29%
32%

Office work

28%
34%

47%

August 2020 (555)
April 2020 (546)-10~Note: Some of the attributes not shown in the chart

26%
25%

Online games
Online courses

Gap between
Aug and Apr 2020

58%

16%

25%

Q. From the list of following activities, which ones did you find yourself spending more time at home, in this lockdown period, compared to earlier?
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27

Reference - Unemployment rate is improving after June
Unemployment rate was increased drastically in April and May, but it is improving after June 2020.

Unemployment rate (%)

30
20
10
0

India

Sep-197.14

Oct-198.1

Nov-197.23

Dec-197.6

Jan-20
7.22

Feb-207.76

Mar-208.75

Apr-2023.52

May-2023.48

Jun-20
10.99

Jul-207.43

Aug-20
8.35

Urban

9.58

8.27

8.88

9.02

9.7

8.65

9.41

24.95

25.79

12.02

9.15

9.83

Rural

5.99

8.02

6.45

6.93

6.06

7.34

8.44

22.89

22.48

10.52

6.66

7.65

Source: CMIE (https://unemploymentinindia.cmie.com/)
Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

28

Key Findings 3:
Females are exhausted from household work
Changes in consumers’ focus

The number of “✓” meanslevel of interest/concern ineach aspect in each timing.

Lockdown

UnlockNew Normal

Having✓✓✓✓✓✓Wellbeing

✓✓

✓✓✓

✓✓✓

Basic Safety

✓✓✓

✓✓✓

✓✓✓

April 2020

August 2020

August 2020

Fun

Timing ofsurveyCopyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

+ INTAGE’s assumption
29

Consumers’ voice about extra works and no free time‘’ All the works done by myself as servants are not coming. Main concern
is “There is no end to this pandemic” (Female, 45 years, Mumbai)‘’It has become headache to sanitize or wash hand regularly. Also towash vegetables and utensils and cleaning home is a big challenge as
maid is not available. Children and husband demands for dishes andsweet dish so I am totally in kitchen during these days as no one canorder from outside. But one positive thing is that we all are together
spending time.’’ (Female, 39 years, Delhi)‘’ House work load and cooking time increases, not getting time for self
pampering’’ (Female, 30 years, Mumbai)

Impact on income, lifestyle and work life balance. In female case, we have
online office as well as increased household chores and cooking. (Female,
40 years, Mumbai)
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30

Females used to get help from maid for domestic works
37% hired maid before the lockdown and majority used to get help on cleaning their houses andwashing utensils.

Hire maid for household chores
before Covid19 outbreak

Roles and duties of maid

Cleaning house81%

Washing utensils

37%

73%

Washing /drying clothes (laundry)46%

Chopping vegetables

63%

Yes

No

Base – Female (248)
Q. Did you hire maid at home to help in household chores before the Covid - 19 outbreak?
Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

34%

Cooking meals

23%

Taking care of baby

23%

Taking care of patients

23%

Taking care of senior citizen

21%
Base – 91

Q. What was maids' roles and duties?
31

Currently, females are working hard without having maid
Currently, most of domestic works are done by the females by themselves, although other family
members are supporting them. In addition to non-availability of maid, work from home and study athome increased domestic workload as all the family member are at home all the time.

How to manage household chores currently?
Myself78%

Family member

Bought tools to aid this work

75%

81%

79%

76%

Get support from maids

78%
72%
67%

55%

7%

4%

48%

46%

43%

42%

7% 7%

7%
2%

2%

Washing

Cleaning house

Washing

Chopping/drying clothes(246)

utensils (246)vegetables(laundry) (245)

47%

44%

5%

55%

2% 2%

2% 2%

4% 2%

5%

2%

Cooking meals Taking care of Taking care of Taking care of
(246)

(245)

baby (171)senior citizen

patients (174)(195)

Base – Female and those who do each of household chores at their home
Q. How are you managing the household chores now?
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32

Females has less opportunities to make themselves relaxed
Due to the restrictions on outings and initiation of work from home culture, the frequency of makeup,
hairstyling and going to spa and salon have decreased significantly which could help to change theirmood before the pandemic.

Behavioral change towards beauty and makeup after Covid19 outbreak
0%

50%

100%

Spas and beauty salon (193)11%

Eye makeup (210)

10%

34%

56%

Other point makeup (215)

10%

34%

56%

18%

70%

Decreased

Fixers that prevent makeup from falling off (183)

14%

34%

51%

Base makeup (204)

14%

37%

49%

Set the hairstyle (205)

18%

36%

47%

Applying color on nails by your self (206)

18%

36%

46%

Face and neck massage using cosmetics and equipment (182)

18%

37%

45%

Gel nails (150)

13%

43%

45%

Hair coloring, including gray hair dyeing (179)

13%

42%

44%

Sunblock (218)17%

Basic skincare (Beauty essence, facial sheet etc.) (225)
Beauty supplements (178)
Hair care (212)

41%

26%

41%
43%

41%
33%

31%
32%

27%

41%

26%

Basic skincare (Facial wash etc.) (235)

40%

40%

20%

Moisturizing care for hands and body (230)

37%

42%

20%

Base – Females who uses each services

Increased

No change

Increased

Decreased

Q. What behaviours have increased or decreased in regards to your beauty and makeup during the Covid - 19 outbreak situation?
Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

33

How will consumers change in thephase of ‘New Normal’?
Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

34

Key concern in the future is about country economy
In terms of the pandemic situation, more than half of people are optimistic about the future. People
are concerned about the country’s economy more.
Base – All (555)
0%

50%

100%

Mean Score
Covid-19 pandemic
situation

Country economy

22%

19%

Very optimistic (+5)

9%

6%

4% 5%

6%

+4

+3

5%

17%

15%

+2

8%

11%

+1

-1

8%

10%

-2

9%

9%

-3

-4

6%

6%

10%

14%

0.7

0.0

Very pessimistic (-5)

Q. How much are you optimistic or pessimistic about the future overall?
Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

35

Key Findings 4:
Basic Safety and Well-being continue to be a trend to improve
quality of life
Changes in consumers’ focus

The number of “✓” meanslevel of interest/concern ineach aspect in each timing.

Lockdown

UnlockNew Normal

Having✓✓✓✓✓✓Wellbeing

✓✓

✓✓✓

✓✓✓

Basic Safety

✓✓✓

✓✓✓

✓✓✓

April 2020

August 2020

August 2020

Fun

Timing ofsurveyCopyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

+ INTAGE’s assumption
36

Change in daily activities – the Framework

Minor
Changes

Analyze the following two questions to
identify the changes after the lockdown
which also mean business opportunity inthe future80

Now – Changes during the lockdown

Future – Changes after lockdown

Mean

40

Temporarychanges

20

Mean

0
0

Q2. Among them, which ones do you
think you would continue to do evenafter.

Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

BecomeHabitsBusiness Opportunities

60

FutureQ1. How have your daily habits changed
during the current Covid - 19 situation ascompared to the initial lockdown period?

Major
Changes

20

40

60

80

Now

37

Basic Safety continue to be a habit, Well-being will be next trend
Basic Safety – immediate measure to reduce the risk of infection would continue to be a habit. Wellbeing – prevention measure and improve the quality of life will be the next focus.
Focus more on immune boosting foods

Wearing mask

Changing clothes more frequently

Using sanitizer frequently
Washing hands more frequently

Increased self cooking frequency

Wash/sanitize items after buying

Taking more health supplement

Avoiding shaking hands while greeting any person

80

Increased exercise/fitness

Increased hours of spending with family/children

Open window and ventilate air more frequently

Avoid using cash

60

Taking bath more frequently

FutureIncreased support for your child's education
40

Prevention measure and improve
the quality of life20
→ Basic Safety + Well-being

Immediate measure to reduce therisk of infection→ Basic Safety

Increased the sleeping hours

Increased hours of watching TV

Avoid eating by hands or sharing of food etc. 0
Less interest on skin care/ make up/ grooming 0
Increased the number of meals
Reduced food intake

20

40

Now

Increased usage of social media
60

80

Increased watching movies online
Increased video call/ video meeting

Increased hours of reading books/novels
Decreased consumption of liquor
Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

38

Change in daily activities – the Detailed data
Activities/Habit that Changed
during Lockdown
Wearing mask

Mean:42%

Using sanitizer frequently
Washing hands more frequently
Wash/sanitize items after buying
Avoiding shaking hands while greeting any person

Increased hours of watching TV
Increased usage of social media
Increased watching movies online
Increased hours of spending with family/children
Avoid using cash
Taking bath more frequently
Increased video call/ video meeting

Focus more on immune boosting foods
Changing clothes more frequently
Increased self cooking frequency
Increased the sleeping hours
Taking more health supplement

Increased exercise/fitness
Avoid eating by hands or sharing of food etc.
Less interest on skin care/ make up/ grooming
Increased the number of meals
Open window and ventilate air more frequently
Increased support for your child's education
Reduced food intake

Increased hours of reading books/novels
Decreased consumption of liquor

Activities/Habit that would be continued
even after lockdown
(n)

79%
73%
69%
67%

53%
53%
51%
50%
48%
46%
45%
45%
42%
41%
38%
37%
35%
33%
28%
28%
26%
25%
25%
17%
17%
Base – All (555)
15%

(441)

Mean:58%

79%
76%
78%
73%
63%

(407)
(383)
(374)
(293)

(294)
(283)
(275)
(269)

48%
47%
50%
57%
70%
69%

(254)
(252)
(252)

44%
72%

(234)

58%
57%

(226)
(209)
(207)

45%
59%
67%
55%

(194)

(181)
(154)
(154)
(143)

34%
38%
62%
64%

(138)
(138)
(96)

(95)
(82)

46%
39%
50%

Q. How your daily habit has been changed as compared to before lockdown period.
Q. Among them, which do you think you would continue to do even after the lockdown period is over.
Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

39

Key Findings 5:
Consumers are eager to have fun and socialize
Changes in consumers’ focus

The number of “✓” meanslevel of interest/concern ineach aspect in each timing.

Lockdown

UnlockNew Normal

Having✓✓✓✓✓✓Wellbeing

✓✓

✓✓✓

✓✓✓

Basic Safety

✓✓✓

✓✓✓

✓✓✓

April 2020

August 2020

August 2020

Fun

Timing ofsurveyCopyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

+ INTAGE’s assumption
40Consumers’ voice about desire to go out and having no fun“Biggest challenge due to Covid is I have to stay all day at home, nowhere
to go, not able to concentrate on work as I use to go outside for relaxing
my self” (Female, 21 years, Delhi )“Biggest challenge would be lack of exposure to the outside world. Since
I’m restricted to the 4 walls, it’s very difficult for me to find a life outside
my house (from Netflix and work )” (Male, 21 years, Bangalore)“I faced many challenges like spend life without maid, shopping, without
party and normal health issues in pandemic situation.” (Female, 40 years,
Delhi)
Staying at home without going out is the biggest challenge because I
used to be always outside with my friends, cousins and now it is missingin this lockdown period. (Male, 22 years, Bangalore)
Current Covid19 situation is very big problem in our life as I and myfamily cannot go easily anywhere due to restrictions and fear of infection.
Getting bored, no fun at all. (Female, 28 years, Mumbai)
Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

41

Consumers are really keen to go outside
Going out from home and socializing are the activities that consumers are currently missing andreally eager to have.

Activities missing and want to do after the lockdown
Traveling
Social gathering with friends & family

51%

Going out for Shopping - Malls, Market

+10~

+5~

• Outdoor games

25%
20%

-5~

• -

25%

-10~

• Going to school/ college/ office

50%

39%

Watching movies in Multiplex

47%

27%

Dining out

35%

46%

Going to salon/ spa

44%
40%

Going to school/ college/ office

43%
28%

15%

17%

57%

24%
24%

Going to doctor for health check-up
Going to doctor for complete check-up…

Travelling
Social gathering with friends & family
Going out for Shopping - Malls, Market
Going to religious places
Going to parks/garden
Watching movies in Multiplex
Dining out
Going to neighbourhood community centre

•
•
•
•
•
•
•
•

Going to parks/garden

Outdoor games

Gap between
Aug and Apr 2020

52%

35%

Going to gym

63%

57%

41%

Going to religious places

Going to neighbourhood community centre

67%

51%

17%
19%

Clubbing

15%
10%

Pubbing12%9%August 2020 (555)
April 2020 (546)

Q. Which activities are you missing a lot now and want to do once the lockdown ends?
Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

42

How will shopping behaviour/Usageof services change?
Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

43

Frequency of shopping has returned to the level before
lockdown
Frequency of shopping had decreased significantly in April, however, it has already returned back to
the previous levels at the timing lockdown started.

Average shopping frequency per week before/after the lockdown

Before Lockdown
Base – All (546)

Fresh Food

April 2020

August 2020

Base – All (546)Base – All (555)

3.8

2.9

3.5

1.3

1.1

1.4

1.1

0.8

1.0

0.7

0.7

0.8

Food Item(Rice, Pulse, Spice,
Beverage, e.t.c.)

Non-Food Item
(Laundry, Household
items, e.t.c.)Personal Care
(Shampoo, Sanitarynapkin , e.t.c.)Q. Before/During the lockdown period, how frequently did you buy the each of item? Note: Giving a weight to single response answer e.g. Daily=7, once a week=1
Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

44

Consumers are ready to expend higher than usual
Now, almost half of respondent said they feel personal expenditure will be higher than usual in shortterm.

Expenditure in short time

26%

20%

Lower than usual
34%

As usual

46%

46%

Higher than usual

28%

May 2020 (546)August 2020 (555)

Q. Once the lockdown period is over, how will your expenditure change in short term?
Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

45

Next opportunity would be the items to make life comfortable
and convenient at home and Preparation for uncertain future

Promotion

Place

Price

Product

What people already purchased during the lockdown/unlock were (1) the items which are helpful forthem to spend their time at home as well as required for work from home, and (2) which will make theirlife convenient at home. Future purchase intention is majorly focusing on preparation for uncertain
future.

Top 10 items purchased/plan to purchase

Products bought
during the lockdown
1 Smartphone
2 Laptop/desktop
3 LED/Smart TV
4 Subscription to OTT Platforms
5 Health Insurance
6 Refrigerator
7 Washing machine
8 Life insurance
9 Fitness accessories
10 Motorcycle/Scooter/Moped

Must to have
digital gadget
to stay home

Items to makethe life
convenient

Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

Products planning to buy
in the next 6 months
1 Smartphone
2 Health Insurance
3 Laptop/desktop
4 Gold/silver (jewellery)
5 Fitness accessories
6 Furniture
7 LED/Smart TV
8 Life insurance
9 Car
10 New home/property
Items to makethe life
convenient

Preparation
for uncertain
future46

Purchased/planned to purchase items –Detailed data

Product Purchase or Preference
Base – All (555)5%4%Other financial products

7%
6% 6%
5% 5% 5% 5%
4% 4%

New home/property

4%

10%

Printer

8%7%Dish Washer

10%
9% 9%

5%

Furniture

Cooking Stove

Air conditioner

Medical kit/Machine

Motorcycle/Scooter/Moped

Washing machine

Refrigerator

10%

Vacuum Cleaner

8%

Air Purifiers

8%

14%

Mutual funds

9%

13% 13%
12%
11% 11%

Clothes Dryers

8%

14%

4%

Health Insurance

Subscription to OTT Platforms

LED/Smart TV

Laptop/desktop

10%

15% 15%

12%

Car

7%

8%

16%

Gold/silver (jewellery)

11%

17%

Fitness accessories

14%

Smartphone

Place

19%

15%

6%

Promotion

20%

Bicycle21% 21% 21%

Life insurance

23%
22%

Products planning to buy in next 6 months

Microwave

Product bought during lockdown

Price

Product

36%

Q. Since the time the lockdown period has started for Covid - 19 outbreak, which all products did you buy already?
Q. In next 6 months, which all products are you planning to buy?

Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

47

Fun and Utility is more important for the future car purchase

Promotion

Place

Price

Product

Safety and Economy has emerged as more important aspects than others for both, those who alreadypurchased a car and those who are planning for future purchase. However, intenders will give more
importance on Fun and Utility in addition to Safe and Economy.

Change in importance of car buying after Covid19 outbreakMore important[Buyer]Already bought
during the
lockdown
Base – All (51)

100%

50%

0%
20%

4%
22%

80%

No change

4%
16%

80%

75%

4%
27%

69%

Less important
16%

10%

29%

31%

55%

59%

18%
37%
45%

0%

[Intender]
Planning to buy
in the next 6
months100%

Base – All (58)

0%

50%

Similarity

3%
19%

Difference

3%
19%

5%
16%

9%
16%

9%
17%

78%

78%

79%

76%

74%

Clean air in theInterior using

Fuel-efficient cars

Enjoying the

Can carry morecarantibacterial

drivematerial

Safe

Economy

Fun

5%

9%

34%

34%

60%

57%

Large luggage

Cars that can bethan 5 people space where a lot

used asof luggage canovernight stays

be loadedand shelters

Utility (convenient)

Q. How do you feel your focus on car buying has changed in terms of importance as compared to before the Coronavirus (COVID-19) outbreak?
Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

48

Consumer may face financial difficulties and reduce expenses
People would try to minimize the expense and prepare for uncertain future; Savings for future andMake us learn to live with less are good example.

Product

Activities impacted/affected for lifestyle (top 10)
56%
55%

Savings for futureChildren's' education in the current academic year

46%
30%
39%

Price

Increase the work pressure and stress

Expenditure due to increase in the cost of food and essential items

Place

38%
42%

Make us learn to live with less

Increase the stress of losing the job

Decrease frequency of/Defer dining out
Decrease frequency of/Defer going out to crowded places like malls,
markets

Promotion

49%

Increase the dependence on own vehicle than making use of public
transport

38%
30%
37%
33%
31%
29%

August 2020 (555)
April 2020 (546)

30%
33%
30%
29%

Loan repayment

28%
31%

Make us look for deals/savings more

28%
31%

Q. Which of the following activities will impact/affect you after the lockdown period is over. Please select all the options that are applicable.
Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

49

However, the majority feel quality is more important than price

Product

66% said that quality is more important than price. The way of selecting an item to buy remains thesame - ‘Value for Money’ must be the key. Price is obviously very important, however, consumers
should focus more on quality aspect. Also, they prefer to select branded product in order to avoid therisk of failure in product selection.
Importance Price VS Quality

Behavioral change towards purchase of apparel
Base – All (555)

6%

Price

34%

20%

26%

66%

Place

48%
Still looking for high quality, premium branded

Promotion

Importance on price when shop
Importance on quality when shop

products
Prefer to buy branded quality products, but thatshould be value for money brandDon't want to stick with any brand value, but, moreon quality
Prioritize cost - irrespective of quality

Q. When you are purchasing any apparel/ dresses during this 'new normal' phase (post lockdown); out of the below statements, which describes best your behaviour?
Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

50

Online shopping has got more popular than ever

Product

Though frequency of shopping returned to the previous level, the way of shopping has changed.
Online shopping got popular while the number of people who visit shops is getting lesser.

Changes in shopping channel before/after the lockdown
Before Lockdown (546)

April 2020 (546)Visit shops

Price

August 2020 (555)

92

83

74

Place

(Rice, Pulse, Spice,
Beverage, e.t.c.)

Promotion

Non-Food Item

58

88

66

15

19

19

10

14

18

21

23

12

16

13

20

19

8

13

11

16

23

10

56

(Laundry, Household
items, e.t.c.)Personal Care

14

30

4%

4%

8%

2%

27%

16%

20%

3%

69

Food Item
86

Online shopping

Didn’t buy
duringlockdown

73

Fresh Food
90

Call shops
for delivery

63(Shampoo, Sanitarynapkin , e.t.c.)

31

26

36

Q. Before/During the lockdown period, from where did you buy the each of item?
Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

51

Higher income/younger age group shop online more
Comparing the online shopping usage by income and age group, higher income group (SEC A) andyounger age group (~39 years old) use it more than others.

Price

Product

Usage of online shopping
Before Lockdown
April 2020
August 2020

SEC B
or lower

~29
Years

30~39
Years

40
years+

427
427
439

119
119
116

170
170
177

188
188
192

188
188
186

Base (Before lockdown)Base (April-20)
Base (Aug-20)

Fresh Food

Food Item

Place

SEC A

(Rice, Pulse, Spice,
Beverage, e.t.c.)

21

12

26

14

22

9

36

37

6

10

15

7

11

8

10

17

11

8

7

10

13

6

13

9

15

21

11

12

34

20

11

30

27

14

26

20

11

Promotion

Non-Food Item
(Laundry, Household
items, e.t.c.)

30

37

21

13

20

39

25

13

24

32

22

8

19

Personal Care
(Shampoo, Sanitarynapkin , e.t.c.)

26

10

41

Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

40

26

12

42

22

7

25

52

TV, Facebook and Youtube are the key media to reach out to theconsumers
Comparing to timing when the current situation has not started, approx. 70% has increased their time tospend on TV, Facebook, YouTube and other online services. It must be the key media to penetrate theconsumers in near future.

Product

Change in time of spending various media
0%50%

Television - News Channels

47%

Facebook

Price
Place
Promotion

27%

42%

YouTube18%

E-newspaper or articles online news site

21%

Instagram

29%
26%

15%

21%
16%

16%

14%
3%2%

9%

13%

25%

7%

Radio

9%

12%

24%

5% 5%

Increased slightly
Decreased a lot

3%2%

11%

14%

3%

21%

1%
1% 10%

6%

21%

4%2%

Base –All (555)

26%

1%
1%

35%
48%

Magazines (includes e-magazine)

Increased a lot
Decreased slightly

6%21%3%2% 5%

11% 1%

29%
19%

27%

18%

29%

38%

Newspaper

17%

25%

55%

Online - specific websites/app

Twitter

100%

5%

42%
44%

Remained same
Do not use

Q. How the amount of time you spend on each of media has changed after the initial lockdown has started?
Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

53

About INTAGE
Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

54

INTAGE India is Your Marketing Partner• No.1 Marketing Research firm in Japan, No. 9 globally• About 3,000 professionals across the world• More than 15 years experience in India• Global and local insight by multi-national research team

• Japanese standard quality control know-how• Pan-India fieldwork capability

Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

55

INTAGE INDIA – Snap Shot
Established

August 2012

ExpansionAcquired an Indian agency in 2014

CapitalINR 32.2 crores (INR 322 million)

Employees

Over 105 full-time staffs across India- Head office in Delhi

Coverage- 9 offices/satellite locationand more than 1,300
interviewer across thecountry(Red) Office / satellite location
Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

56

Intage
Digital/ Remote
Research Platform

Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

57

Consumer Life Panorama
Understanding “Real & Digital” Life of Consumer

Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

58

Consumer Life Panorama
Consumer life Panorama support to understand the digital and real life ofyour customer

My AppUnderstand Digital life you customer• Which app do they use?
• How to use each app?
• How many hours do they use each app?

Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

My HomeUnderstand the usage of product in “real” life
space

59

Consumer Life Panorama:

Output Image: My App

If there are any folders, ask him/her
to take folders as well.
←

If respondent use several apps in typical
purpose, can understand reasons for using
each app.
Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

→

60

Consumer Life Panorama:

Output Image: My Home

By clicking andmoving the image,
you can see the entire
room in panoramic
360-degree views.

The dimensions and square
meter of the rooms are
displayed (automatically

Detailed pictures of specificparts of a room can be
added in the 360-degree
views.

calculated by artificial intelligence)

Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

61

Use Case of Consumer Life Panorama✓ “Prior to expanding our business to a country/ region
where we newly approach, we would like to have arough idea of the lifestyle of local consumers.”✓ “Would like to understand actual lifestyle of local
consumers while discussing about new products.”✓ “Would like to share the atmosphere of local
consumer’s lifestyle with our team members who did
not visit the place.”

Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

62

Package/ Ad Evaluation Tool
“i-Mesh”

Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

63

i-Meshi-Mesh delivers consumers’ intuitive evaluations of package and ad creative,
and presents response findings in a visually easy to understand manner

Heat Map

Select like/dislike area
by clicking the photo

Heat-map makes easy to understand whichelements convey positive/ negative impression

Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

64

i-Mesh:Ad Evaluation

TVC (Story Board)

Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

Printed Ad

65

i-Mesh:Additional Output

Which elements effectively evoked pos.
reactions?

Visually easy to understandHeat maps
Positive

Click rates by zone

Zones can be freely set as
you want■Positive■Negative

Which elements catch the eye first/have
impact?
Negative

Click order by zone

■5th or later
■4th
■3rd
■2nd
■1st

Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

66

AI Package Optimizer

Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

67

AI Package Optimizer
AI Package Optimizer create idea of package design (combination) using AI
optimization technology (genetic algorithm and deep learning)
and Survey Evaluations.

Designs underconsiderationA

B

Two AI technologies

Consumer evaluations

Creation of optimalalternativeC→

Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

×

→

68

AI Package Optimizer: How it Works
Creation of materials

Initial creation

Search for optimal combination

LayoutBackgroundPrimary
parts

Secondaryparts

Several thousand million combinations
Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

Repeat the process for Several “Generation” toidentify the optimal design
69

AI Package Optimizer: Case Study

Objective

A Japanese food manufacturer is planning to bring an instant noodle product toVietnam and Indonesia.
To develop package designs that suit the preferences of consumers in Japan,
Vietnam, and Indonesia.

Creation withsimilar layout

Creation withsimilar layout

Creation withsimilar layout

Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

70

AI Package Optimizer: Case Study

Final Result

VietnamIndonesia

Japan

VietnamIndonesiaJapan

1st Rank

Recommended designs
if consistency acrosscountries is preferable

Copyright© 2020 INTAGE INDIA Private Limited All Rights Reserved.

71

AI Package Optimizer: Case Study

Process to Improve Packages
1stGeneration

Mean Score of 5 Rating(Best Package from each generation)
3.5

3.362

3.4

2nd ~ 4th
Generation

3.26

3.3

3.2

3.116
3.1

3.02

3.03

1st

2nd

3.0

5th
Generation

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2.9

3rd

4th

5th

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Real-time Video Evaluation

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73

Real-time Video Evaluation
Real-time Video Evaluation enables you to directly identify the parts/elements
such as points liked and disliked on the screen, so is the best for creativeevaluations that need to implement the PDCA cycle speedily.

This tool enables evaluation by tapping smartphone
screen while playing a live video in a web survey onsmartphone.

Tap!

Enables you to understand “in which scene” and “howoften it was chosen” by element tapped.
Moreover, allows you to ask dig-deep questions in aquestionnaire such as reason for choosing it andfavorability etc. for each of tapped elements

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Live Video Evaluation:

Image of implementation
Respondents simply tap the “parts/elements that impressed them” and“parts/elements they liked” etc. on the live video embedded in a web survey.

Based on theparts/elements tapped,

You can createanswer options.

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Live Video Evaluation:

Output Image

Heat map of tapping

Number of tap

Number of tap

Time

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Intage Data Analysis Tool

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INTAGE Proprietary Analysis Tool:

Benefit•••Easy & Quick tabulations/cross tabs
Easy view of the data across segments/cuts
Quick charts/graphs export to excel/PPT

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[Contact]
info@intageindia.in+91-11-41810000
http://intage-india.com/* The copyright of this report is owned by Intage India Private Limited/ Intage Group.
* In the event that damages or other troubles occur to the user or a third party due to the reprint or citation, Intage India Private Limited/ Intage Group shall not be liable for it.

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