Third Quarter of FY03/2023
Supplementary Materials on Financial Results

February 08, 2023

EKITAN Co., Ltd.
東証グロース：3646
TSE Growth: 3646
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Table of Contents
3Q of FY03/2023

Section 1
Section 2

Financial results overview:
3Q of FY3/2023 (company-wide)
Financial results overview:
3Q of FY3/2023 (by segment)

P 3
P 8

Section 3

Performance forecasts: FY03/2023

P 20

Section 4

TopicsP 22

Appendix

P 25

Copyright© 駅探. All Rights Reserved2Section 1
3Q of FY03/2023
Financial results overview(company-wide)

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3

Highlights
3Q of FY03/2023

Higher revenues / Lower earnings
Net sales

EBITDA

Operatingprofit＋11.9 %

‐5.2%

-19.7%(+/– % YoY)

(mil. yen)

2,120

2022
3Q

2,373

2023
3Q

211

2022
3Q

200

2023
3Q

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74

2022
3Q

60

2023
3Q
4

Highlights
3Q of FY03/2023

Higher revenues / Lower earnings
Net sales

2,373 mil. yen+/- %+11.9％+/- amount+252 mil. yen

FY20222,120 mil. yen

EBITDA

200 mil. yen

+/- %

-5.2％

+/- amount-10 mil. yen

FY2022211 mil. yen

60 mil. yen+/- %-19.7％+/- amount-14 mil. yen

FY202274 mil. yen

Operating profit

Factors of higher revenues

Factors of lower revenues

Mobility Support Business
Increased advertising revenues due to more access to Ekitan media such
as Transfer Information site and associated apps; as well as order-taking
for services for corporations such as MaaS

Decreased sales of services for paid subscribers
Continuously decreased paid subscribers affected by suchas market environment including commoditization

Improved profitability of “Cirqua” (advertisement platform)
Despite substantial decrease in earnings affected by the PMD Act revisedin August 2021, profitability status could improve by successfully applying
new criteria for posting advertisings in response to that Act

Advertisement Platform Business: Proud Engine Inc.
It has been a consolidated subsidiary from the current third quarter
consolidated fiscal period

Operating profit
Cost reduction was not enough to cover decreased sales of services for paid subscribers
We tried thorough cost reduction such as less rental expenses with smaller office, but such efforts were not enoughto complement decreased sales of services for paid subscribers which provided high profit rate, resulting in lower
earnings YoY
Copyright© 駅探. All Rights Reserved5Consolidated Profit and Loss Statement
3Q of FY03/2023

Consolidated Profit and Loss Statement(mil. yen)

2022
3Q

Proportion

2023
3Q

Proportion+/- %+/amount

Net sales

2,120

100.0%

2,373

100.0%＋11.9%＋252

Cost of sales

1,393

65.7%

1,674

70.6%

+20.1%+280

Gross profit

726

34.3%

698

29.4%

-3.8%

-27

SG&A expenses

651

30.7%

638

26.9%

-2.0%

-13

Operating profit

74

3.5%

60

2.5%

-19.7%-14

Ordinary profit

76

3.6%

58

2.5%

-23.2%-17

Net profit
attributable toowners of parent

34

1.6%

51

2.2%

+48.2%+16

EBITDA

211

10.0%

200

8.4%

-5.2%

-10

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6Consolidated Balance Sheet
3Q of FY03/2023

Consolidated Balance Sheet(mil. yen)

2023
3Q

2022
４Q
Total current assets
Property, plantand equipment

2,422
70

1,800

67

-622
-3

Intangible assets

958

1,138

179

Investments andother assets

89

86

-2

Total
non-current assets
Total assets

2022
４Q

+/amount

1,118

1,292

173

3,541

3,092

-448

2023
3Q

+/amount

Total current liabilities

403

384

-19

Total non-current
liabilities

298

261

-37

Total liabilities

702

646

-56

Capital stock

291

291

-

Retained earnings

2,926

2,456 -470

Treasury stock

-673

-595

Total shareholders’equity2,838

2,446 -392

Total net assets

2,838

2,446 -392

Total liabilities and net
assets

3,541

3,092 -448

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777

Section 2
3Q of FY03/2023
Financial results overview(by segment)

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8Proportions by segment
3Q of FY03/2023

Proportions of Advertisement Platform Business became larger,
growing as a new pillar of earnings
Advertisement Platform Business represents slightly higher share (50.1%) than Mobility Support
Business in terms of net sales, increased net sales by 7.7 points and EBITDA by 12.0 points.
Gradually breaking away from the business structure which has relied on Mobility Support(Transfer Information service)

Net sales

EBITDA
Advertisement
Platform Business

Advertisement
Platform Business

Mobility
SupportBusiness

42.4%→50.1%

49.9%

0.9%→12.9% Mobility
SupportBusiness

87.1%

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9

Mobility Support Business3Q of FY03/2023
全社

Revenues/earnings are as planned,
but lower than the previous FY

Net sales

1,183 mil. yen

+/- %

-3.2％

+/- amount-38 mil. yen

FY2022

1,222 mil. yen

EBITDA363 mil. yen+/- %-21.7％+/- amount-100 mil. yen

FY2022464 mil. yen

Segment profit

320 mil. yen+/- %-22.6%+/- amount-93 mil. yen

FY2022413 mil. yen(mil. yen)

Factor 1: Lower revenues
Paid subscribers continuously decreased due tocommoditization of services for paid subscribers such
as Transfer Information

1,222

Factor 2: Lower earnings

413

1,183
464

320
363

2022
3Q

2023
3Q

Net sales

2022
3Q

2023
3Q

EBITDA

2022
3Q

2023
3Q

Segment profit

This segment could make a progress throughincreased advertising revenues due to more access toEkitan media such as Transfer Information site andassociated apps, as well as order-taking for services
for corporations such as demonstration experiment of
MaaS, but such positive aspects were not enough tocomplement decreased sales of services for paid
subscribers which provided high profit rate.

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10

Mobility Support BusinessPV of EKITAN.com, an important KPI, has been smoothly recovered
since the previous FY thanks to relaxation of behavioral restrictions
because of COVID-19 and taking measures for website improvement.

PV (page views) transition
100,000

90,00080,00070,00060,00050,00040,00030,00020,00010,000

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2023/12022/122022/112022/102022/92022/82022/72022/62022/52022/42022/32022/22022/12021/122021/112021/102021/92021/82021/72021/62021/52021/42021/32021/22021/1

2020/122020/112020/102020/92020/82020/72020/62020/52020/4011Advertisement Platform Business3Q of FY03/2023

Higher revenues and EBITDA; Less segment loss
Net sales

1,189 mil. yen+/- %+32.4％+/- amount

291 mil. yen

FY2022898 mil. yen

EBITDA

53 mil. yen+/- %+1248.1％+/- amount

49 mil. yen

FY2022

3 mil. yen

Segment profit-39 mil. yen+/- %+41.9%+/- amount

28 mil. yen

FY2022-67 mil. yen

Factor 1: Higher revenues
Improved profitability of “Cirqua” (advertisement
service)
Despite substantial decrease in earnings affected by the
PMD Act revised in August 2021, profitability status could
improve by successfully applying new criteria for posting
advertisings in response to that Act(mil. yen)

Factor 2: Higher revenues
1,189

53

898

2022
3Q

2023
3Q

Net sales

2022
3Q

3

2023
3Q

EBITDA

2
6
10
14
18
22
26
30
34
38
42
46
50
54
58
62
66
70

Proud Engine Inc. became a consolidated subsidiary
which has been added to this segment from the current 3Q

39
67

2022
3Q

2023
3Q

Segments loss

Factor 3: Segments loss
Allocating amortization of goodwill; Up-front
investment in vertical media
In addition to allocating amortization of goodwill and othersat Cirqua, Inc., up-front investment in the vertical media“Ekitan PICKS” which has been in operation since theprevious consolidated FY resulted in segment loss.

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12Current progress in primary measures(3Q of FY2023)

Framework
Regional Marketing Platform Framework
Strategies

Measures

Progress during 3Q

1) Hybrid type vertical
media deployment

Adding more service categories such as realestate, food service“Ekitan PICKS” and “Ekitan LOCAL” werelaunched.
Adding information from municipalities andEkitan’s unique regional information is underconsideration.

2) Cirqua’s adnet
business deployment

Expanding advertisement spaces by means ofmedia exploitation under the new criteria in
response to the revised PMD Act

Media expansion for recommend-widget
framework.
Expansion of commercial materials other thanthose for women.

3) MaaS businessdeployment

Development of MaaS packages anddeployment of them to further more regions

Demonstration experiments of “Esashi MaaS”
completed.
Demonstration experiments of “Mirai Univ. AI
MaaS” in Hakodate City.

4) Regional targetingbusiness deployment

Building up a system for regional targeting by
data incorporation, transfer information andCirqua’s technologies“MaaS-type advertising” started, a joint
campaign for transit advertisement with
Tokyo Monorail.

5) M&A/alliance strategy

To collect information and promote
M&A/alliance in accordance with the Company’s
policies and in partnership with financial
institutions and intermediary companies

Proud Engine Inc. which has an Internet
advertising agency functionality became aconsolidated subsidiary.

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13Hybrid type vertical media deployment“Ekitan PICKS” started as horizontal deployment in addition to vertical deployment of “Ekitan PICKS”,
and its module was added to the top page.

Aim
By placing hub modules ofEkitan PICKS and Ekitan
LOCAL to the top page of
EKITAN.com, proper
allocation of link juice isachieved.

Ekitan Transfer
Information
https://ekitan.com/

EkitanAnticipated effect
Increased inflow ofsearching would lead tohigher amount of affiliate
sales.

Choose a genre

For the future, partnerships withmunicipalities and railway companies
should be facilitated to reinforce
our contents, mainly
regional information.

EkitanThen choose a station

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14

MaaS business deployment
Demonstration experiments of “Mirai Univ. AI MaaS”

Mirai Univ. AI MaaSThis project aims at improved convenience for commuting by students, teachers and visitors of Hakodate Mirai Univ.;
research into convenience of transportation for living such as for shopping by residents in Akagawa/Mihara areas in
Hakodate City including the aforementioned Univ. and effects on profitability for local commercial facilities; and feasibility
study about shifting from conventional bus operation with fixed schedule/routes to an on-demand-type operation.

Ekitan’s approach
By utilizing route-finding functionality and mobility-related data of public transportation such as train and bus,which are Ekitan’s technological assets, combined route-finding can be realized.
Solutions such as voice input for elderly people who have difficulties in using smartphones were deployed,
contributing to SDG 11 “Sustained Cities and Communities” (for elderly people).

【Overview of the demonstration experiments】■Commissioned project2022 “Challenge Field Hokkaido” project
by NOASTEC Foundation■Operating period
Dec. 12, 2022 (Mon.) - Feb. 1, 2023 (Thu.)

Only on weekdays except Dec. 29 - Jan. 3;
33 days in total■Operating hours
10:00 - 16:00 (except 13:00 - 14:00 for lunch break)■Operating areas
Akagawa/Mihara areas in Hakodate City, Hokkaido Pref.
■Eligibility①People concerned at Hakodate Mirai Univ.
(pre-registration required)
Students (estimated 600 by bus), teachers and visitors②Those who want to use, mainly EZOCA members
Invitation via Sapporo Drug Storesand emails to EZOCA members* ② is available from Dec. 19, 2022 (Mon.)
Copyright© 駅探. All Rights Reserved

15Regional targeting business deployment
Joint campaign for transit advertisement with Tokyo Monorail
MaaS-type advertising started
Ekitan / Transfer Information

Tokyo Monorail / on-board media

Content of advertising menu
MaaS-type advertising menu
started to be rolled out aiming at
realizing contact with continuous
advertisings while target users are“before movement”, “moving now”
and “after movement” by linking“Station-by-station Ad” distributedat departure/arrival stations
according to the results of transfer
information searching provided by
Ekitan with Tokyo Monorail onboard media and geo-targeting
advertisings which are offered by
Monorail Agency Co., Ltd., alongwith obtaining higher
acknowledgment.

Geo-targeting
Targeted are visitors
within 300 m areasfrom stations ofHamamatsucho,
Tennozu Isle, Haneda
Airport 1st/2nd

At present, a plan for building up a regional ad-network is under consideration,
which will be the core of regional targeting business deployment.
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16

M&A/alliance strategy【Disclosed on Oct. 24】
A contract was executed for acquiring 100% shares of Proud Engine Co., Ltd.
which engages in Internet advertising agency/operation, joining Ekitan Group on Nov. 30.

×Aim

To reinforce, out of the two major
elements namely to “incorporate”
and to “connect” of the Regional
Marketing Platform framework,
especially to “connect”
business entities and users.

“incorporate”
・user movement information
・spot (business) information“connect”
・media domain
・ad domain

Overview of Proud Engine Inc.
Name:
Address:
Established:

Proud Engine Inc.
5-4,Kojimachi,Chiyoda Ward, Tokyo
February 27, 2019

Business activities:
・Internet advertising agency business・To support insourcing Web advertising operations
・To support utilization of marketing data
Capital stock:40,100 thousand yen
Financial results:
Net sales of 710 mil. yen
and Operating profit of 18 mil. yen(October 1, 2021 – July 31, 2022)

Date of stock transfer: November 30, 2022

・SaaS domain for corporations
Copyright© 駅探. All Rights Reserved

17

Purpose of acquiring Proud Engine
To reinforce the element of “connect” of the Regional Marketing Platform (RMP)
Essence of RMP: To “incorporate” user/business information and to “connect” business entities and users
By utilizing transfer information engine and Cirqua’s advertisement technologies,
business entities and users are “connected”.
Proud Engine’s capabilities of proposing/operating advertisement
are utilized for enhanced ability to “connect”

incorporateDBuser movement
information
arrival/departure points
moving speed

shops/recruitments/properties/other spot
information

media domain

algorithm

station data
bus stopdata
route datatime tableprice list

spot information(business information)

What to connect:transfer information engine

transfer
information& derived
functionalgorithm

organizeclassify
displaymap
information

technologies for posting
6~8 billion ads per monthopportunity learning/ behavior targeting technologies
Copyright© 駅探. All Rights Reserved

・Increased advertising revenues on Ekitan media
・Increased affiliate sales on vertical media

ad domain・Expansion of advertising materials byadding advertising solutions of Proud
Engine to existing advertising materialof “Station-by-station Ad”

behavior identifier

Cirqua’s advertisement
technologies

Proud Engine’s “advertising operation”
function is utilized for RMP

advertise・Cross-selling with existing advertising
agencies and affiliated media withwhich Cirqua Inc. has partnership
18Section３
FY03/2023
Performance forecasts

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19Performance forecasts (FY03/2023)

Higher revenues & Higher earnings

forecasts

Net sales

EBITDA

Operatingprofit＋21.5%＋21.2%+30.4%(+/- % YoY)

(mil. yen)

2,891

3,511

319

386

138
FY03
/2022

FY03
/2023

FY03
/2022

FY03
/2023

FY03
/2022

180
FY03
/2023

Proud Engine Inc. has been a consolidated subsidiary from the current 3Q of consolidated fiscal period.
However, its influence was so small that the Company considered it did not need to amendthese performance forecasts and thus they remain unchanged.
Copyright© 駅探. All Rights Reserved

20Section ４
TopicsCopyright© 駅探. All Rights Reserved

21Topics
Purchase and cancellation of treasury stock(disclosed on November 9, 2022)
Reasons for purchasing/canceling treasury stock
To carry out agile capital policies【Capital policies】
1) Shareholder return2) Improvement in profitability

Anticipated effectBy purchasing and cancelling treasury stock, total numberof outstanding shares is reduced while BPS (Book Value
Per Share) and EPS (Earnings Per Share) increase, andthus effects of higher corporate value and capital efficiency
are anticipated.

Matters concerning the purchase(1) Type of the stock to be purchase

Common stock of the Company(2) Total number of shares to be purchased

750,000 shares (upper limit)(percentage to the total number of outstanding shares (excluding treasury
stock): 13.41%)(3) Total value of the stock to be purchased

374,250,000 yen (upper limit)

Matters concerning the cancellation(1) Type of the stock to be cancelled

Common stock of the Company(2) Total number of shares to be cancelle

800,000 shares (percentage to the total number of outstanding shares
before cancellation: 11.73%)(3) Date of cancellation

November 30, 2022

(4) Total number of outstanding shares
after cancellation

Total number of outstanding shares after cancellation
6,018,800 shares(for reference) Holding status of treasury stock as of September 30, 2022
Total number of outstanding shares (excluding treasury stock): 5,593,684 shares
Copyright© 駅探. All Rights Reserved

Number of treasury stock: 1,225,116 shares

22

~ From the Stations ~【Contact for IR】
EKITAN Co., Ltd.

IR staff

E-mail mailto:ir@ekitan.co.jp
URL https://ekitan.co.jp/

These materials are intended only for providing information for reference concerning current business performance, and therefore investors are encouraged to make their
final decisions on investment or any other matters based on their own judgements.
Of course these materials have been created with extreme care as much as possible. However, the Company shall not assume any responsibility for their completeness.
In addition, the Company shall not assume any responsibility for any results and other matters concerning investment decided based on these materials.
Forecasts and plans presented in these materials have been created based on currently available information. Actual business performance to be achieved in the future
may differ from such forecasts and/or plans due to various factors including overall economic situations.
Copyright© 駅探. All Rights Reserved

Appendix

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24VisionVisionTo create novel services
which have not ever existed,
to contribute to the society

25
Copyright© 駅探. All Rights Reserved

Business concept~ From the Stations ~By utilizing EKITAN’s business assets, and based on “stations” where
many people gather, businesses (services) and users are connected●past

Monetization by“examining people’s movement”

housing●From the Stations
touristsite

clinic

meal

bus
stop

publicfacilitygym

publicfacility

stationbus
stationparkingentertainment

flightschoolexpress
way bus
hotel

work

It is intended for creating newmonetization points by supporting
people’s next actions around thestations where they arrive.

●Regional Marketing
Platform Framework

This concept is embodied by
the “Regional marketing
platform framework” describedin the following pages.

26
Copyright© 駅探. All Rights ReservedFramework

Framework
Regional Marketing Platform Framework(essence)

incorporate

connect

Information on users and business entities is incorporated
which is analyzed/organized around a “station” by utilizing EKITAN’s business assets,

and then, business entities and users are connected
Users are provided with beneficial information andtheir explorations around the station are supported.
New ways of monetization are realized<Earnings from various media, enhanced services for corporations, etc.>
Copyright© 駅探. All Rights Reserved27

Framework

Regional Marketing Platform

Information on users and business entities is “incorporated”
By utilizing transfer information engine and Cirqua’s advertisement technologies,
business entities and users are “connected”.
Proud Engine’s capability of advertising proposal

incorporate

Transfer Information engine

DB

algorithm

user movement
information

station data

arrival/departure points
moving speed

route data

spot information(business information)
shops/recruitments/properties/other spot
information

connect

bus stop
data
time tableprice list
map
information

Transfer
Information& derived
functionorganize

media domainorganizeclassify
displayalgorithm

ad domain
expansion of Cirqua’s ad network
business
Making use of Proud Engine’s sales
activities with advertising proposal

behavior identifier

Cirqua’s advertisement
technologies
technologies for posting
6~8 billion ads per monthopportunity learning / behavior
targeting technologies
Copyright© 駅探. All Rights Reserved

media domain
Hybrid type vertical media
deployment
Making use of Proud Engine’s listing
and SNS advertising operation

advertise

SaaS domain forcorporations
MaaS business deployment
Regional targeting businessdeployment
Making use of Proud Engine’s
business planning for digitalmarketing28

Promotion of the Regional Marketing Platform Frameworkwith EKITAN’s business assets as its strength
Technologies /Data assets
transfer informationengineMedia assets

Customers' assets

Cirqua’s advertisement
technologies

EKITAN.com & apps

25 years’ experience ofdata operation
Transfer:
50 mil./month
Train coverage: 100%
(more than 9,500
stations nationwide)
Bus data(more than 325
operators nationwide)other data
(e.g. airports)

Transfer information
functions (data &algorithm) are applied
to marketing domain

Group's assets

Adnet network capableof 6~8 bil. ad
impressions targetedat women
Users per month
PV: more than 80 mil.
UU: 12 mil.

Utilizing the domain
power which iseffective in searchingwith any station nameas a keyword

Communication carriersMedia companies
operating real estate /recruitment/ food services
Nationwide train
companies

Strengthening business
partnership

Laterra International,
Inc.

No.1 share of
producing domestic/overseas travel
guidebooks/contents

Elements of strength which differentiate EKITAN
from others in promoting the framework going forward“Transfer information engine” “EKITAN.com & apps” “Cirqua’s advertisement technologies”
Copyright© 駅探. All Rights Reserved

29Strength

Strength
Technologies / Data assets

１

２

Transfer information engine
Media assets

EKITAN.com & apps
Group's assets

３

Cirqua’s advertisement
technologies
30
Copyright© 駅探. All Rights Reserved

Strength 1 Technologies / Data assets

Strength
1

Technologies / Data assets

Transfer Information engine

１） 25 years’ experience

Transfer informationof data operation２）Transfer: 50 mil./monthfunctions are utilized in３）Train coverage: 100%
more than 9,500 stations nationwide

４） Data
325 bus operators / airports nationwide

the marketing domain,５） Unique technologies/know-how

leading toe.g. technology for inferring
which train a user will transfer to(by analyzing his/her location information,differentiationeven the train number he/she is boarding
can be identified)

Only 4 companies in Japan have this transfer information engine
EKITAN’s unique related technologies/know-how
Copyright© 駅探. All Rights Reserved

31Strength２

Strength２Media assets: EKITAN.com & apps

Media assets

EKITAN.com & apps

Users per month

PV: more than
80 mil.
UU: 12 mil.

Utilizing the domain＆

power which is effective insearching with any station
name as a keyword

These assets will be good places to attract even more users
and to connect service (business) entities and users.
Increase in earnings from media
Copyright© 駅探. All Rights Reserved

32

Strength３

Strength
３Group’s assets: Cirqua’s advertisement technologies

Group's assets

Cirqua’s advertisement technologies

Transfer informationand EKITAN.com＋

Contents power with
no.1 share of producing
domestic/overseas
travel guidebooks

Expanded totargetingadvertisement
around regionalaxis

Ad network that provides
6~8 bil. ad impressions
targeted at women33
Copyright© 駅探. All Rights Reserved

Business strategies

Framework
Regional Marketing Platform Framework
Strategy1Hybrid type vertical media deployment

Strategy2

Cirqua’s adnet business deployment

Strategy
3

MaaS business deployment

Strategy
4

Regional targeting business deployment

Strategy
5

M&A/alliance strategy
34
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Strategy 1

Hybrid type vertical
media deployment

Far more shop information is “incorporated”, and “organized/classified/displayed”
using transfer information technologies, and rolled out to various pages.
Improvement in attracting guests via media and better internal migration lead to profit growth.
hybrid typeconventional (curation type)
shop searchingarticle contents

spot DB(shop information)customer’s
matters
data integration,
condition setting forsearching, etc. before
registrationcollection
by EKITAN

searchmasteroverlaid banners

For shops curated by commodities, services andspecific themes, media are created for posting
shop information, contents for comparison anddescriptions.
More categories will be created in addition todehairing services.

In addition to curated shops data, other shops information is
obtained by using such as other websites’ API to enhance EKITAN’s
spot database. Then this spot database and transfer information
technologies are utilized to deploy various regional media aroundindividual stations/routes/areas.
35
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Strategy 2

Cirqua’s adnet business deployment
By exploitation of media and new commercial materials, more users
and commodities are “connected” to realize further growth.
Building up bases for rolling out regional targeting advertisement

Business model● Centered on complex commercial materials,
ads of those targeted at women are posted on
about 1,000 pieces of media.

Strategies

Earnings structure

Advertisement spaces will be exploited to increase ad IMPs.

● Ads IMP * CTR * CPC
More IMPs: Exploitation of media
More CTR/CPCs: Exploitation of commercial materials

Current situation(Ad widgets such as SSP, DSP, and PTD linkage)
Introducing video LP leads to obtaining new commercial
materials and more CPCs.
Obtaining advertisement spaces contributes to regionaltargeting ad deployment as described in the following pages.
* abbreviations
IMP (impression): Total number of users who viewed the advertising
CTR: click through rate
CPC: cost per click
LP (landing page): Page displayed after clicking an ad creative● During FY03/2022, insights into legal risk
management were obtained regarding
such as PMD Act.
● Since December 2021, under the new
operational regime, the Company has
maintained a smooth recovery trend.
Copyright© 駅探. All Rights Reserved

36Strategy 3

MaaS business deployment
Users and secondary transportation are “connected”
to contribute to the SDGs, resulting in obtaining a unique position.
Diagram of the reservation service of on-demandvehicle assignment by voice input provided in Esashi Town

Current situation● Project in Esashi Town (demonstration experiment in February 2022)
・For elderly people who have difficulties in operating smartphones,
reservation service of on-demand vehicle assignment by voice input
is provided.

enter the No. following
automatic voice guidanceby telephone/mobile phone● Project in Komoro City (released in March 2022)
・Searching for routes in combination of secondary and public
transportations by utilizing transfer information functions

residents inthe area

where to get on

where to get off

by applicationenter the No. on the app

Targetsend information● Focusing on regional support type MaaS domain based on the resultsof the above-mentioned projects
・Issue 1: Elderly people (who have difficulties in using transportations
and low we literacy)
・Issue 2: Financial problems in municipalities being principal clientsmunicipalities andlocal companies

reserve and get on
the bus and movecombined searching for transfer
information and map routes

EKITAN’s MaaS package will be rolled out:with which MaaS can be easily started

Strategies● Solutions such as voice input experimented in Esashi Townfor elderly people who have difficulties in using smartphones will be deployed,
contributing to SDG 11 “Sustained Cities and Communities” (for elderly people).
● Package sales with cost advantages
・Building up and providing a MaaS package at a reasonable price formunicipalities to adopt● Strengthening partnership・By partnering with Sapporo Drug Store Co., Ltd.
which worked together in the business deployment in Esashi Town,
similar projects would be realized in other municipalities of Hokkaido Pref.
・By partnering with Mirai Share Co., Ltd. and other secondary transportation
business entities, similar projects would be realized in other municipalities
nationwide.

Feature①
Combined route searchHighly scalable route searching function that is easy tointegrate with local secondary transportation information

Feature②Creating a
regional webpage

Specialized website (regional webpage) can be easily created,
where users can use various MaaS functions

Feature③
On-demand reservation① On-demand mobility operation system named “SAVS” is integrated by default② Convenient functions for elderly people are provided by default(voice input is enabled)

Feature④
Other functions

Functions to increase convenience for users of tourism-related MaaS services

Copyright© 駅探. All Rights Reserved① Searching “Within XX minutes’ walk” (searching by latitude/longitude in minutes)② Trip-planning function (itinerary search)

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Strategy 4

Regional targeting business deployment
A system will be built up in which user information and spot information are “incorporated”
and analyzed with transfer information engine, and then a user ID is assigned a behavior
identifier to which some advertising (content) is delivered using Cirqua’s advertisement function.
→By applying transfer information technologies to ad technologies
domain, regional targeting business will be deployed.
Behavior
parameters

Client’s app

arriving/departing stations(user/shop information)user movement
informationtransferring
stationdeparture/arrival points
moving speed

passing stations
between arriving/departing
stations

user attributeinformation
age/genderhobby/liking

User targeting

Transfer
informationengineroute/transport
mode
spot
information

spot information

time required forarriving at theclient’s shop

shops/properties/recruitments/landmarks, etc.

age/gender

Targeting at a placewith possibility thata user may appear

Client’s app and
EKITAN app

User ID

hobby/liking
Copyright© 駅探. All Rights Reserved

Services/events which fit to theuser’s hobby/liking around thestation with possibility that the user
may appear are recommended.

Cirqua’s
advertisement
functionsTargeting at any place enroute to the user’s destination
With technologies for inferring which train auser will transfer to, a place to which he/shewould move from his/her current location is
specified, and shops/services/contents
around that place are recommended.

Targeting based on timerequired to arrive
at a shop (service)
Only users who can move to thatshop/service within X minutes fromtheir home, workplace (nearest
station) or current locations are
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extracted and targeted.

Strategy 5

Promoting M&A/alliance
In order to achieve mid-term management plan,
M&A/alliance which satisfy the following
three goals are promoted.
Goal 1

To contribute to sales/profit for realizing the midterm management plan

Goal 2Functional reinforcement necessary for realizing
the “Regional Marketing Platform” framework

Goal 3

Enhancement of business portfolio:to disperse business risk and build up new pillars of earnings
Copyright© 駅探. All Rights Reserved

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Glossary
Term
EBITDA

Description
Abbreviation of “Earnings Before Interest Taxes Depreciation and Amortization” which means
profit calculated by adding depreciation and amortization of goodwill to operating profit

地域マーケティングプラットフォーム構想

station-by-station ad

A service which enables sorting ads in line with the resulting station, train and/or flight uponsearching

MaaS

Abbreviation of “Mobility as a Service” which is a service aiming at optimizing demand and supply
by utilizing data on movements of vehicles and people, leading to solving social issues aroundsuch movements

vertical media

Media which provide contents specialized in a particular field/genre/theme

targeting (ad)To display advertisings suitable for a user based on data such as webpages which he/she hasviewed in the past and his/her registered informationad network

A system in which multiple advertising media (such as website, social media and blog) aregathered to create an advertisement network, and post advertisings on those media collectively

domain power

A king of indicator showing strength of a website, representing how that website is trusted by asearch engine

on-demand vehicle
assignment

A system for assigning vehicles not based on conventional time table but on demands for
operation

SSP

Abbreviation of “Supply Side Platform”, meaning a tool which supports sales of advertising spaces
and maximization of earnings from advertisement

DSP

Abbreviation of “Demand Side Platform”, meaning a tool which supports maximum effects ofadvertisements advertisers and ad agencies

PTD

Abbreviation of “Publisher Trading Desk”, meaning an organization which undertakes operational
services for advertisings provided by media

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