Welcome messages

01

Message from the President

Message from the Chair

As President of World Design Organization, it is my

I would like to extend my heartfelt gratitude to

distinct honour to welcome you to this 33rd edition

all parties involved in making the World Designof the World Design Assembly in Tokyo. We are

Assembly Tokyo 2023 possible. The World Design

delighted to be hosting this event in Japan’s capital

Assembly has been held in Japan two times, incity and hope you are able to take advantage of

Kyoto in 1973 and Nagoya in 1989. We find ourselves

Tokyo’s innovative design offerings.

reflecting on the 34 years since the Nagoya AssemblyThis event would not have been possible without

and 50 years since the Kyoto gathering.

the continued collaboration and support of ourOur chosen theme for 2023 is “Design Beyond.” Theco-host and WDO Member, the Japan Institute ofworld has witnessed unprecedented changes in the

Design Promotion (JDP). We also extend our sincere

past decade. Amid ample challenges, we are forced

gratitude to all other local members, event sponsors

to consider what design should aim for. Currently,

and partners.

we st a n d at t h e i nte rs e c t i o n of t wo p i vot a l

As we come together to explore Design Beyond,moments. One is the environmental crisis, which has

we find ourselves in a moment of sweeping change.

caused the emergence of the Anthropocene, andDesigners are grappling not only with the evolution

the other is the digital transformation (DX) societyof the world around them, but also with how their

led by AI, called the Technopocene in Japan. In lightskills can contribute to positive change in this timeof these circumstances, we will consider “Designof global uncertainty. As part of our programme, we

Beyond” with distinguished guests from around theinvite the global design community to delve deep

world invited to this occasion. After the COVID-19

into a thoughtful discussion around design’s impact

pandemic, this Assembly offers a precious chanceon our shared future. I trust you will emerge inspiredfor dialogue and connection. The invaluable

by the opportunities that lie ahead.

insights garnered from the discussions here will

I look forward to connecting with each of you andundoubtedly pave the way for the future of design. I

hope the knowledge gained, connections formed

sincerely hope you will choose to play an active roleand experiences lived over the next few days willin the discourse of this Assembly.

continue to transcend boundaries to design a betterway forward.
Wishing each of you a fantastic World Design
Assembly.

David Kusuma

Kazuo Tanaka

WDO President

Executive Committee Chairperson,
World Design Assembly Tokyo 2023

About WDO / WDA

About WDO
World Design Organization (WDO)® is a globally
recognized non-governmental organization thataims to promote and advance the disciplineof industrial design and its power to enhance
economic, social, cultural and environmental
quality of life. Founded in 1957, WDO services over
200 member organizations around the world,
engaging thousands of individual designers throughour innovative programming and initiatives thatchampion ‘design for a better world’.
About WDA
The World Design Assembly (WDA) is a biennial,
multi-day event that gathers designers, academics
and institutions of higher education, promotional
and professional associations, private sector
companies, as well as representatives from cities
and communities to share perspectives, exchangeb e st p ra c t i c e s a n d ex p l o re n e w t re n d s a n dopportunities affecting the global design industry.
About the Theme “Design Beyond”
In an era shaped by digital evolution and global
challenges, “Design Beyond” encapsulates ourcollective aspiration. Emerging from the pandemic’s
shadows, there’s an immediate call for design that
reignites the soul and redefines our physicality.
Our role? Recognize our unique human spirit
and physical essence, and channel these into
visionary design. At this juncture lies the power ofdesign: a blend of solutions-based innovation andspeculative human discernment, especially amidst
the realm of AI.
This conference dives deep through four lenses:
Planet, Technology, Humanity, and Policy. Amidst
our world’s shifts, how does humanity evolve? And
more crucially, how do we, through design, shape
this trajectory?
“Design Beyond” isn’t just about transcending past
norms—it’s about setting new ones. It’s an invitation
to c ra f t t h e f u t u re c o d e of h u m a n c o n d u c t .
Design isn’t merely a reflection; it’s our beacon for
tomorrow.
Join us. Let’s define the future, design beyond
boundaries, and together create the new global
blueprint.

02

Program

27
Oct.

Friday, 27 October 2023
Research and Education Forum
Venue: Design Research Institute, Chiba University

8:30 — 9:30

Registration & Opening of Poster Exhibition

9:30 — 10:00

Opening Remarks
David Kusuma, Kazuo Tanaka, Toru Yamamoto (Mayorof Sumida City), Pier Paolo Peruccio

10:00 — 10:40

Keynote Sessions
Ayse Birsel, Jian Liu

10:40 — 11:00

Networking Break

11:00 — 13:00

Paper Presentations
Theme 1 - Design for Humanity

Moderators Lilian Gonzalez + Pradyumna Vyas
Theme 2 - Design for Human-Centred Technology

Moderators Anne Asensio + Sheng-Hung Lee
Theme 3 - Behavioural Design for Planet

Moderators Pier Paolo Peruccio + Srini Srinivasan

03

13:00 — 14:20

Lunch Break

14:20 — 16:00

Panel Discussion
Moderator
Tadanori Nagasawa
Panelists
Jacob Mathew, Kenta Ono
Hyungkun Yoon, Michal Ziso

16:00 — 16:15

Networking Break

16:15 — 16:35

Closing Keynote
Katja Forbes

16:35 — 17:15

Close of Forum
Pier Paolo Peruccio, Akira Ueda (Director of Design
Research Institute, Chiba University)

17:20 — 19:00

Reception/Networking Event

All Day

Poster Exhibition
Sponsor Exhibition
Please note schedule subject to change.

Speakers

27

Speakers

Anne Asensio

Kenta Ono

France | Moderator

Japan | Panelist

Vice President of Design Experience, DASSAULTSYSTÈMES (3DS) | A recognized designer who has held
executive roles in design management and innovation
strategy. She has won several international awards andoccupies leadership positions within companies anddesign schools around the world, including WDO.

Professor, Design Research Institute, Chiba University
Currently researching system design and theory,
Kenta completed his ME and Ph.D. at Chiba University.
Previously, he worked as an interface designer at
Mitsubishi Electric Corporation and Mitsubishi Telecom
Europe S.A. in France.

Ayse Birsel

Pier Paolo Peruccio

Turkey | Keynote Speaker

Italy | Forum Chair and Moderator

Co-founder of Birsel+Seck, Designer, Author | Ayse (EyeShay) is a Turkish-born, New York-based, award-winningindustrial designer, author, and executive coach.
Her human-centered design and innovation studio
Birsel+Seck works with Amazon, Herman Miller, Knoll,and Toyota, among others.

Professor of Design, Politecnico di Torino | A professor,
design historian and curator whose current research
explores systemic design, Pier is the author of several
books and more than 100 articles on industrial and visualdesign. He serves on the Board of Directors of several
organizations in Italy and globally, including WDO.

Katja Forbes

Srini Srinivasan

Singapore | Keynote Speaker

China | Moderator

Design Leader & DEI Director, Data Vizualisation Society
Katja is a seasoned leader in the digital industry
with a proven track record of driving growth andinnovation. She is an expert in areas including the
ethical navigation of emerging technology, CX, UX,
data science, and product design.

Professor of Industrial Design at the Design Institute of
Innovation Shanghai (DIIS), Chairman of LUMIUMDESIGN
A highly accomplished designer, design educator andentrepreneur in technology development, with over 30
years of experience in the United States, Europe and Asia.
He served as President of WDO from 2019-2022.

Lilian González

Pradyumna Vyas

Mexico | Moderator

India | Moderator

Academic Coordinator, Anahuac University of Mexico |An industrial designer and design professor, she is cofounder of Pecha-kucha Queretaro, and an organizer
and curator for various international conferences,
symposiums and exhibitions exploring art and design.
Lilian currently serves on WDO’s Board of Directors.

Senior Advisor, Design Promotion and Innovation,
Confederation of Indian Industry (CII) | Former Directorof the National Institute of Design (NID). He has morethan 38 years of professional and teaching experiencein various spheres of design and currently serves on
WDO’s Board of Directors.

Sheng-Hung Lee

Hyungkun Yoon

USA | Moderator

Korea | Panelist

Ph.D. researcher, MIT AgeLab, IDSA Board of Directors
A designer, researcher and professor who has juried
several distinguished international design competitions.
Trained as an industrial designer and electrical engineer,
his work is influenced by his passion for how design andtechnology impact and integrate into society.

Director, Korean Society of Design Science | A specialist
in comparing design and consumer sentiment analysis
in Japan, Korea, and China, Hyungkun has consulted
with major brands including Toyota and Samsung. He
received a doctorate in ‘Emotional Engineering’ from
Chiba University.

Jian Liu

Michal Ziso

China | Keynote Speaker

Israel | Panelist

Professor of Urban Planning and Design, Associate Deanof School of Architecture, Tsinghua University | Jian is a
registered City Planner in China, Managing Chief-Editorof China City Planning Review, and Past President of the
Asian Planning Schools Association.

Architect, Founder & CEO, ZISO architecture +innovation lab, The SLEEP | An architect, futurist, andchampion of global human-centered design, ZISO
imagines, designs and creates the future of the built
environment at the intersection of architecture,
innovation, apace and human equality.

Jacob Mathew
India | Panelist
Senior Design Principal, Srishti Manipal Institute |Jacob spent his early work life transforming businessthrough design. He now leverages business, designand entrepreneurship to transform society, as Mentor
at Industree Foundation and Design Principal at Srishti
Manipal Institute.

Tadanori Nagasawa
Japan | Moderator
Professor, Cultural Engineer, Educator in Art and
Design | Former President of Musashino Art University
and Senior Fellow of the Royal College of Art, hegraduated from Musashino Art University in 1978 andreceived an MA in Graphic Information from Royal
College of Art in 1981.

Oct.

04

Paper Presentations

27
Oct.

Paper Presentations
Theme 1: Design for Humanity
Room : Theme 1 | Moderators: Lilian Gonzalez + Pradyumna Vyas

Crafted Resilience: Designing for Empowerment

The Socio-Political Aspects of Design:

and Social Impact Using Phulkari, a Traditional Craft

The Journey of a Healthcare App in Search of Social

in a Heritage Setting

Inclusion

Prof. Puja AnandMs. Mary Reisel

Pearl Academy | India

Rikkyo University | Japan

Leveraging AI to Infuse Humanity in Industrial

Evolutional Creativity

Design Education

Prof. Sooshin Choi

Mr. Eisuke Tachikawa

Savannah College of Art and Design | USA

NOSIGNER | Japan

Developing City Design Power Index Model

Mapping Everyday Solutions to Foster Social
Cohesion and Community Resilience05
Prof. Shyhnan Liou

Mr. Raditya Ardianto Taepoer

Taiwan Design Research Institute | Taiwan, Chinese Taipei

Chiba University | Japan

Design for Humanity: Exploring the Power of CoDesign to Empower Young Population for Social
ImpactProf. Anastasios Maragiannis
University of Greenwich | United Kingdom

Paper Presentations

Paper Presentations
Theme 2: Design for Human-Centred Technology
Room : Theme 2 | Moderators: Anne Asensio + Sheng-Hung Lee

Integrating Intelligent Agents and Service Design

Development of Smart Displays with Supportivefor 3H Care: A Path to SDG 3 in Singapore

Tools and Services to Tackle Senior Care Problems

Dr. Bo Gao

Mr. Inho Lee

Nanyang Technological University | Singapore

Korea Institute of Design Promotion | South Korea

Outer Space Technology: Harnessing its Potential

Towards Nonhuman-Centred Design: Between Life

for Sustainable Life on Earth through Human-and Matter

27

Oct.

Centred, Service, Policy, and Product Innovation
Ms. Abigail Hoover

Dr. Nobuhiro Masuda

Royal College of Art & Imperial College London | United Kingdom

Kyushu University | Japan

Co-speculation for Future Personal Data Use—

Using Science Fiction and Design Fiction to Learn AI

Toward Shared Authorship of Future Technology
Use Scenarios among Multi-stakeholders06

Ms. Masako Kitazaki

Dr. Luisa Mok

Musashino Art University | JapanThe Hong Kong University of Science and Technology | Hong Kong

Paper Presentations

27
Oct.

Paper Presentations
Theme 3: Behavioural Design for PlanetRoom : Theme 3 | Moderators: Pier Paolo Peruccio + Srini Srinivasan

Design with More than Humans: Reimagining Social

Bottom-Up Circular Economy with the Alternation of

Biomimicry through Collaborations in Learning,

Recycling Plastic Waste in CE Strategies by Adapting

Performance and Co-authorship

Open-Source Design and Adaptive Manufacturing

Mr. Tokushu Inamura

Prof. Daisuke Nagatomo

Kyushu University | Japan

National Taiwan Normal University | Taiwan, Chinese Taipei

Ephemeral E-commerce: Redefining Consumer!Do Something: Provoking Sustainable Behaviour

Behavior through Environmental Design Project

Change through Collective Design Initiatives

Curriculum
Dr. Christopher Mark Kaltenbach

Ms. Emma Peters

American University of Sharjah | UAE

University of New South Wales | Australia

Should they find themselves stranded in an arctic storm,
which teams demonstrate the highest chances of making07

the right decisions for the group to survive: teams ofdesign students or teams of business students?

Dr. Fabienne Münch
The Ohio State University | USA

Kiwi Kai, from the Soil to your Plate: Designing Educational
Tools for Pro-environmental Communications

Dr. Fabiola Cristina Rodriguez Estrada
Wl-links/Centro de Investigación de Ciencia y Tecnología de
Guerrero | Mexico

Poster Exhibition

27

Poster Exhibition
5th floor

Human Centred Design Approach for Bettering Lives ofConstruction Workers in India

Stepping Out of the Slate!

Prof. Srikar Avr + Mr. Padam S
Indian Institute of Technology | India

Ms. Akie Hinokio + Mr. Manabu Kawada + Mr. Yoshihiro Katsumata
Yamaha Corporation Design Laboratory | Japan

System Design to Bring University Students Closer to STEAMWeb Accessibility in the Future: An Attempt to Combine
Service Design Approach and Inclusive Design

Mr. Javier Cervantes
Universidad Nacional Autónoma de México| Mexico

Mr. Akira Nakayasu
Concent, Inc. | Japan

Develop & Lead your Organization by Design to Deliver Value Across the Triple

Dystopias of Digital Memory: Technology Helps Us Remember
But Are We Allowed to Forget?

Bottom Line for Prosperity not Profit and not at the Expense of People or our Planet

Mr. Stephan James Clambaneva

PARK, PARK Academy, Industrial Designers Society of America | USA

Ms. Aparna Raman
Srishti Manipal Institute of Art, Design & Technology | India

Te Kāhui Tika Tangata, the Human Rights Commission

Designing Failure to Successful Design

Mr. David Hakaraia
Te Herenga Waka - Victoria University of Wellington | New Zealand

Dr. Massimiliano Cavallin
University of Genoa | Italy

Study on CMF Design and Process Development System forUser Emotive Satisfaction

Promoting Local & Sustainable Food Practices Through
Visual Communication Design

Ms. Jiyoung Han
Korea Institute of Design Promotion | South Korea

Mr. Peter Chan
The Ohio State University | USA

OLTA: Human Rights Issue Selectshop Platform

Recycle-inducing Plastic Bottle Label Design

Ms. Yejin Lee
Korea Design Membership Plus | South Korea

Mr. Yeonhoon Choi
Korea Design Membership Plus | South Korea

Design for Activating Citizens to the Future(s)System Glitch: Shifting Consumer Behavior Through an
Embrace of Repair Mentality

Ms. Aiko Monoi
Hitachi, Ltd. Research Development Group | Japan

Prof. Hazal Gumus-Ciftci
Arizona State University | USA

Deforme’ Water Bottle

Curation as an Approach to Ecological Design Research— Sustainable Revolution Driven by Eco-design Curating

Ms. Fatima Muhammad Nasir

Ms. Siyang Jing
China Central Academy of Fine Arts | China

Addressing Food Accessibility & Food Services in the
Aftermath of 2023 Turkey Earthquake

Edo Piano Concept Model Design

Dr. Can Özcan
Izmir University of Economics | Turkey

Mr. Manabu Kawada + Ms. Akie Hinokio + Mr. Yoshihiro Katsumata
Yamaha Corporation Design Laboratory | JapanThe Intersection of Design and Draftsmanship for Crosscultural Creation

What Will Happen to All the Dead Batteries?

Dr. Fabiola Cristina Rodriguez Estrada

Ms. Hyeil Kim
Korea Design Membership Plus | South Korea

A Visual Analysis of Facial Expressions in Cross-Cultural
Character Design

Designing a Culture of Care through Embodied Sustainability: A Design Research Approach

Mr. Siddharth Sinha
Nanyang Technological University | Singapore

Prof. Birgit Severin
German International University | Egypt

Anthropological Methods in Design

Paper Basket: A Sustainable Design Project to Rediscover
Leftovers

Dr. Thomas Ask
Pennsylvania College of Technology | USA

Ms. Jiyeong Yun
Korea Design Membership | South Korea

National University of Science And Technology Islamabad | Pakistan

Wl-links/Centro de Investigación de Ciencia y Tecnología de Guerrero | Mexico

Water Resilient Oasis: Adapting Design Technologies for
Water-stressed Regions Based on Urban Resilience Attributes
Mr. Soheil Dashti
University of Tokyo | Japan

to Understand, Translate and Implement Japanese Cleaning Culture in Western Society

Oct.

08

Exhibition

27
29
Oct.

Exhibition
Opening Hours: 27 Fri. 8:30 — 20:00 / 28 Sat. 11:00 — 17:00 / 29 Sun. 11:00 — 16:00 Free Admission
Partner Companies

C 1 [1F]C 4 [4F]

FUTURE LIFE FACTORY by Panasonic Design
A Lifetime Companion:

Panasonic Corporation
Panasonic Design embraces “Future Craft” as our design philosophy.
We have infused the word “Craft” with the qualities of politeness,

The Explorative Process Behind Its Behavior and Form
Yamaha Motor Co., Ltd.

precision, subtle grace, and gentle kindness. This philosophy reflects
our intention to inherit the life and society spiritually enriched, and new

Imagine a future in which we interact with devices for personal

experiences to the “Future”, transcending generations.

mobility like we do a living creature. How will human–machine

FUTURE LIFE FACTORY is a studio in Panasonic Design specializing ininterfaces for communication have transformed by then? MOTOROiD

Design R&D. We are rethinking the question: What will living well mean

2 is an experimental proof-of-concept model that melds mobility

in the future? And we are bringing the answers to life, by following

technologies with robotics and artificial intelligence. Here, we

wherever the ideas may lead. We take a creative approach, based

introduce the explorative process that led to crafting its movements

on human values and social issues, and apply our insights to mold aand behavior, and a chassis with lifelike and complementary reactions

vision of the future. We actively engage in cross-industry collaboration

to the rider–traits we believe make it worthy of being called “lifetime

including with educational institutions, fostering a diverse range ofcompanion.”perspectives, to explore the potential of emerging business models
and contemplate how we will live in the future.
Event : 10.29 Sun 11:20 — , 13:30 — , 15:00 —C 5 [4F]

Presentation “FUTURE LIFE FACTORY by Panasonic Design”

C2 [1F]

09

If There were Pianos in the Edo Era

The Eternal Flame
Wishing for 1,000 years of peaceful and hopeful future ahead

YAMAHA CORPORATIONMAZDA MOTOR CORPORATIONIn the past, Yamaha led the efforts to promote Western music andpopularize piano when Japan transformed under the Civilization and

The “Eternal Flame” has been burning for over 1,200 years at the

Enlightenment movement. What, however, if Japan modernized

Daishoin Temple (Reikado) on Miyajima Island, Hatsukaichi City,

without being westernized? How would a piano look like in

Hiroshima Prefecture. It keeps illuminating the land of Hiroshima

unwesternized Japan? We observed lifestyles of ordinary people inwithout a single flicker.

the downtown of Edo and ran thought experiments. The outcome is a

“We hope to keep a flame burning in the hearts of the people ofpiano merged with Japanese furniture.

Hiroshima, especially in this difficult time of the pandemic.”

The research activity taught us how to lead an abundant life with

Inspired by the passion of the Vice Chief Priest of Daishoin, Mazda took

minimal belongings.

the lead in forming a group of volunteers from Hiroshima’s manufacturing

As we face limitations of physical abundance and feel the necessity tocompanies and initiated the “Eternal Flame Project.” Mazda embarked

shift to spiritual abundance, we believe that looking back on cultures

on design and production a flame stand, the Flame of Prayers, as aand wisdoms of the past will help us in our efforts to realize future

symbol of that passion, hoping that the Eternal Flame will continue tosustainability. The exhibition features a piano shop from Edo era in theilluminate the people of Hiroshima for the next 1,000 years.

Japanese-style room on the 4th floor.

“Our aim is to contribute to society through machine industry.”
This is the founding spirit of Mazda. We will keep this spirit in mind andcontinue to walk together with Hiroshima carrying our gratitude to ourhometown in hour hearts.

Rewilding Tools:

C 6 [4F]

From Function to Phenomenon
C3 [1F]

YAMAHA CORPORATION
Today’s overly convenient tools are depriving us of the “PLAYFUL”
element – the joy of mastering something and discovering new goals.
Here are two projects that aim to stimulate our physical senses andorient us to “playfullness” , by extracting “phenomena” from “function”

Believe in the Power of Designand “de-domesticatin” them.

Mitsubishi Electric Corporation■ Stepping Out of the Slate
In the redesigned music replay, the project extracts “actions” andIn every era, designers have challenged to make the world a better“phenomena” directly connected to emotionality to examine ways toplace. Even in a world full of uncertainty, the design possibilities are

keep them alive together with the convenience of data music.

always endless. What we need is to believe in that possibility, provide
the place where designers can freely unleash your creativity.

■ USEFUL PLAYFULThat’s “Design X ®” from Mitsubishi Electric’s Integrated Design Center.

Let “PLAYFUL” prevail over “USEFUL.” The project delved into the

Even in a world full of intertwined problems, there is no need to betheme through existing tools and urban environment and rediscovered

pessimistic. Because our potential has no limit. Believe in the power ofthe importance and fun of “undomesticated” elements embedded indesign and challenge the infinite possibilities of “X”.

technology.

Exhibition

Exhibition
Opening Hours: 27 Fri. 8:30 — 20:00 / 28 Sat. 11:00 — 17:00 / 29 Sun. 11:00 — 16:00 Free Admission
Local Partners / Associates

A1 [2F]

L1 [1F]SUMIDA MODERN
Leaders of Emerging Design Trends

Stirring Hearts SUMIDA MODERN
Sumida City + Sumida Local Brand Promoting Conference

Taiwan Design Research Institute

Sumida City, Tokyo, has flourished as a manufacturing town since theGolden Pin Concept Design Award, Taiwan Design Research Institute.

Edo period (1603-1868), and many small local factories still produce

Established in 1981, Taiwan’s Golden Pin Design Award is the mostdaily usage items. In 2009, Sumida City launched SUMIDA MODERN:

influential design award in the global Huaren market. The planning

an initiative to publicize the strength of its industrial brand bothand handling of the awards, the prize-giving ceremony, and all otherdomestically and internationally, in conjunction with the city’s decision

related events are executed by Taiwan Design Research Institute (TDRI).

to invite the construction of TOKYO SKYTREE within its borders.

In 2015, the Golden Pin Design Award launched three separate award

SUMIDA MODERN’s main activities include brand certification andcompetitions – the Golden Pin Design Award, the Golden Pin Concept

promotion of high-value-added products as well as other items in

Design Award, and the Young Pin Design Award. While each award

Sumida City, in addition to product development in collaboration

targets a different demographic, the purpose of each is to commend

with designers in Japan as well as overseas. From 2021, the scope ofoutstanding innovation in design.

SUMIDA MODERN has been expanded from “products” to “activities”

The Golden Pin Concept Design Award invites products and projects

practiced by businesses. SUMIDA MODERN is developing variousthat have not yet entered production or are not yet on the market. The

businesses while also placing importance on the background behindwinners of the annual award are granted the right to use the coveted

the creation of the products.

Design Mark. The Best Design winner receives a certificate, award

In addition to the activities and products certified as SUMIDA

trophy, and a cash prize. The Golden Pin Concept Design Award

MODERN, we will guide you through some of the products developed

gathers together innovative design concepts from all around the globe,

in collaboration with overseas designers.

and creates a platform for future innovation in design.

27
29
Oct.

Event: 10.28 Sat — 29 Sun. All day
Workshop by SUMIDA MODERN

A2 [2F]

L2 [1F]

Empowering Everyone with Design
Japan Institute of Design Promotion

Play is the Best Teacher!
ASOBI-DAIGAKU (Playing University)

The Japan Institute of Design Promotion (JDP) is the only comprehensive
design promotion organization in Japan.
As the organizer of the Good Design Award for over 65 years, JDP
has continued to communicate the power of design and its role

ChanceForAll + SSK + Seki Design Lab

in society. Taking the opportunity of the World Design Assembly+ Chiba University Environmental Design Lab

to communicate the potential of Japanese design to the world
at large, and as a statement of intent to create a society where as

ASOBI DAIGAKU, Playing University is a project to create a place where

many people as possible can exercise their creativity and createchildren can play freely with their own ideas under the rule of “do not

an affluent society, handing the power of design to everyone, wehurt yourself and do not hurt others,” utilizing materials provided byhave formulated “Purpose” and its accompanying commitment andsmall factories in Sumida Ward. We will introduce activities, in which

action guidelines, as a statement of our will to create such a society.

children themselves create their own playground, rather than a space

This exhibition introduces the past JDP activities and new initiatives.

prepared by adults.

A3 [2F]

Event:
10.29 Sun 13:00 — 14:00
Talk: What is ASOBI-DAIGAKU(Playing University)? Debriefing Sessionof Summer ASOBI-DAIGAKU "Kodomo no Kuni (Nation of Kids)”
10.29 Sun 13:00 — 16:00
ASOBI-DAIGAKU*Free of charge, For Elementary school students and older ,Available on the day of application

What’s Japan Design?
To Connecting Overly Expanded Designs
Designship, Inc. x The Council of the Design Association of Japan (DOO)
This exhibition sheds light on the relationship between design andthe social environment in different times from the 1950s to 2010s to
explore “Japanese design” by discovering overall design trends fromproducts and graphics actually in use.
Event : 10.29 Sun 11:30 — 13:00
Talk: “Design to Weave the Future: Exhibition, Digital Archive, Media
Crossroad“

10Event

28
29
Oct.

Event
Opening Hours: 27 Fri. 8:30 — 20:00 / 28 Sat. 11:00 — 17:00 / 29 Sun. 11:00 — 16:00 Free Admission

Workshops

Talk & Workshop for Professionals by Designship10.28 Sat — 29 Sun | L1 [1F] | All day

10.29 Sun | Theme 2 [3F] | 11:30 — 16:00

Workshop by SUMIDA MODERN

11:30 — 13:00- Family Crest Painting Workshop by Atelier Sougeikan

Design to Weave the Future: Exhibition, Digital Archive, Media- Tokyo Yuzen Dyeing Workshop by Ishiyamasenko

Crossroad
Contemporary technologies and media are drastically changing ourway of experiencing history, culture, and design. This talk discusses theimportance of physical display venues, a new way to pass on history
through the combination of digital archive and technology, and theconnection of design media with businesses and its editing role.
Speakers
Tsuneo Ko, Chairman of Japan Design Museum Establishment ResearchCommittee, The Council of the Design Association of Japan
Hidenori Watanabe, Professor, The University of Tokyo
Kazuyuki Koyama, Editor in chief, designing

Sumida Creators workshop

13:00 — 14:00

10.28 Sat — 29 Sun | WS [2F] | All day

Design Leadership: Connecting Businesses and Design

Picture Book Workshop by Satomitsu Terukina

discusses how design can facilitate business.

Sumida Creators workshop

14:00 — 16:00

Based on the demand of business practices for design, the talk

10.28 Sat | WS [1F] | 13:00 — 16:00

Service Idea Creation Design Workshop - Theme: Tourism

Chicchi’s Picture-story Show + Picture-story Show-making Workshop

and their relationship to run a workshop and bring out service ideas.

Highlighting tourism as a theme, the talk depicts local stakeholders
Sumida Ward, where the event takes place, hosts Skytree and various

11

other tourism assets, attracting many tourists from outside the country.

Screening & Talk
Films to Think about Cities and Commons
10.28 Sat | Theme 3 [3F] | 11:30 — 16:30

By depicting the relationships between various stakeholders using
BusinessOrigami®, the talk explores new service possibilities withparticipants.
Lecturer: Akio Yoshihashi, Supervisor of Designship Do

WDA Tokyo 2023’s overarching theme is to think about designs that
can help us overcome our obsession with economic growth and build
a sustainable world on a global scale. Through three films – narratives
documenting civil engineering efforts to realize coexistence of natureand human – we look into the roles of commons (shared assets) in
today’s society and their designs.

Asobi Daigaku
Talk: What is ASOBI-DAIGAKU(Playing University)?
Debriefing Session of Summer ASOBI-DAIGAKU“Kodomo no Kuni (Nation of Kids)”

Director, Moderator: Koichiro Sakitani (CEO, Engineer Architect, EAU, Ltd.)

10.29 Sun | Theme 3 [3F] | 13:00 — 14:00

11:30―Theme: Universal technology and design - Dry stone walling school

ASOBI DAIGAKU (Playing University) is a creative project in which

STONE [ 2018 | 29min ]children freely ideate and create their own play using waste materials

Post-screening talk: Junko Sanada, Professor of Tokyo Institute ofprovided by a factory in Sumida. We will hear how this playground

Technology , President of Dry stone walling school

without rules was created by children only, and the role of design.

12:55― Theme: Technology to cross the ocean and design - Dejima Footbridge
BRIDGE [ 2017 | 65min ]Post-screening talk: Ryuichi Watanabe, Director of Dejima Footbridge,
CEO of Ney & Partners Japan

14:50― Theme: Local design - Ki-Ki no michi, Path around traditional place
Michi No Michinori [ 2022 | 70min ]Post-screening talk: Hideyuki Ishii(CEO, landscape architect, studio terra)

Presentation

FUTURE LIFE FACTORY by Panasonic Design
10.29 Sun | C3 [1F] | 11:20— / 13:30— / 15:00—
FUTURE LIFE FACTORY is a design studio specializing in design
R&D within Panasonic’s Design Division. Designers will present the
prototypes at the booth, and visitors will be able to experience themfirsthand.

1F [ Modelshop / Campus Common] 13:00 — 16:00
ASOBI-DAIGAKU (Playing University)VenueFriday, 27 October 2023
Research and Education Forum
Venue: Design Research Institute, Chiba University

27
29
Oct.

12

Venue

27
29
Oct.

13

Chiba University
1-19-1 Bunka, Sumida-ku, Tokyo
6 min. walk from Omurai station, Tobu Kameido Line
15 min. walk from Oshiage Station (Skytree-mae),
Tokyo Metro Hanzomon Line/Keisei Line
C1

Panasonic Corporation

C2

Mazda Motor Corporation

C3

Mitsubishi Electric Corporation

C4

Yamaha Motor Co., Ltd.

C5

Yamaha Corporation

Lunch

C6

Yamaha Corporation

Lunch boxes will be provided for all attendees.

A1

Taiwan Design Research InstituteA lunch ticket will be issued at the registration desk

A2

Japan Institute of Design Promotion

for those who have entered dietary restrictions

A3

Designship, Inc. x DOO

when registering for the assembly.

L1

SUMIDA MODERN*Attendees without dietary restrictions do not needL2

ASOBI-DAIGAKU (Playing University)a ticket to receive a lunch box.

W1

WDO

Program

28

Saturday, 28 October 2023
Design Conference
Venue: Roppongi Academy Hills 49th floor

8:00 — 9:30

Registration & Networking

9:30 — 10:00

Welcome Remarks

Oct.

David Kusuma, WDO President
Kazuo Tanaka, Chair of Executive Committee,
World Design Assembly Tokyo 2023
Messages from Authorities
10:00 — 11:15

Keynote Session
Ana Arriola-Kanada, Tim Ingold, Marianne Mensah
Moderator Seiichi Saito

11:15 — 11:30

Networking Break

11:30 — 12:00

World Design Medal Laureate
Dr. Patricia A. Moore
Introductions by: David Kusuma & Hartmut Esslinger

12:00 — 13:30

Networking Lunch

13:30 — 14:00

Innovation session
Session 1 - Ishibashi Foundation
Session 2 - Mazda Motor Corporation
Session 3 - Panasonic Corporation

14:00 — 16:50

Session 1 - Humanity

Session 3 - Technology

Dominique Chen
Jun Rekimoto
Cameron Sinclair
Moderator Minako Ikeda

Panelists
Yutaka Matsuo
Koji Sasaki
Miyuki Tanaka
Moderator Suzanne Mooney

Session 2 - Planet

Session 4 - Policy

Panelists

Panelists
Dwinita Larasati
Monika Koncz-MacKenzie
Eisuke Tachikawa
Moderator Daijiro Mizuno

16:50 — 17:30

14

Breakout Sessions

Panelists
Takashi Asamuna
Chi-Yi Chang
Hiroshi Harakawa
Muhammad Neil el Himam
Anna Whicher
Moderator Kinya Tagawa

Afternoon Plenary Session
Moderator Seiichi Saito
Minako Ikeda
Daijiro Mizuno
Suzanne Mooney
Kinya Tagawa

17:30 — 18:00

World Design Capital 2026 Announcement

18:00 — 18:15

Closing Remarks
David Kusuma, Kazuo Tanaka

19:00

20:30

Visit to GOOD DESIGN EXHIBITION 2023

20:30

22:30

Cocktail Party (Cocktail Ticket Holder Only)@Billboard Live TOKYOAll DaySponsor Exhibition
Please note schedule subject to change.

Speakers

28
Oct.

15

Speakers

Ana Arriola-Kanada

Monika Koncz-MacKenzie

Japan | Keynote Speaker

United Kingdom | Panelist

Executive Director, IDEO Tokyo | A queer latine
and mother, Ana is an award-winning designer
specializing in UX/ UI, electronics, and AI ethics. Her
human-centered designs prioritize authenticity andsimplicity.

Senior Design and Innovation Manager at Ellen
MacArthur Foundation | After completing her M.A.
at the University of Bonn, she worked as a UK-based
Leadership Consultant focusing on culture change
and innovation. Currently, she aids senior design
leaders in promoting a circular economy.

Takashi Asanuma

Dwinita Larasati

Japan | PanelistIndonesia | Panelist

Vice-Minister for Digital Transformation, Chief
Officer of Digital Agency, Japan Government | Aftercompleting his Ph.D. in design methodology, Takashi
worked in experience design for a major financial
institution, before joining the Digital Agency with thechallenge of enhancing government services.

Lecturer/researcher, Faculty of Art & Design, Institut
Teknologi Bandung | Dwinita serves as a Bandung
City of Design Focal Point in the UNESCO Creative
Cities Network, and is on the Executive Committee
of Indonesia Creative Cities Network. She is also a
pioneering graphic artist and publishes a graphic diary.

Chi-Yi Chang

Yutaka Matsuo

Taiwan | Panelist

Japan | Panelist

President, Taiwan Design Research Institute (TDRI),
WDO Board Member, Professor at National Chiao
Tung University, and Vice Chairman at Xue Xue
Foundation | In addition to diverse leadership roles,
Chi-Yi has authored several books on architecture.

Professor, Graduate School of Engineering, theUniversity of Tokyo | A leading researcher in the fields
of artificial intelligence, deep learning, and web
mining, Yutaka is also Chair of the Japan Cabinet
Office AI Strategy Council, and President of the Japan
Deep Learning Association.

Dominique Chen

Marianne Mensah

Japan | Panelist

France | Keynote Speaker

Professor, Faculty of Letters, Arts and Sciences,
Waseda University | Dominique applied his Ph.D. inInterdisciplinary Informatics working as a researcher
at NTT InterCommunication Center, and co-founding
Dividual, Inc. He currently leads the Ferment Media
Research group at Waseda University.

Founder, CEO, the Climate Innovation Education Lab(CIEL) | Marianne advises businesses on sustainabletransformation and innovation. Through education,
she mentors young designers towards a regenerative
society and serves on boards promoting climate
education and nature-inspired creativity.

Hiroshi Harakawa

Daijiro Mizuno

Japan | Panelist

Japan | Moderator

Deputy Director, Design Policy Division, Ministry of Economy,
Trade and Industry | Hiroshi studied product design at Tohoku
University of Art and Design. He is currently researchingchanges in Japan's design policy over more than 100 years
and design policy in countries around the world. He leads a
study group that considers future design policy in Japan.

Professor, Kyoto Institute of Technology / Distinguished
Visiting Professor, Keio University | Tokyo born, Daijiro
completed his M.F.A. and Ph.D. at the Royal College of
Art in the UK. Since returning to Japan, he has focusedon cross-disciplinary design research, especially infashion design.

Muhammad Neil El Himam

Suzanne MooneyIndonesia | Panelist

Japan | Moderator

Deputy Chairman for Digital Economy and Creative
Products at the Ministry of Tourism and CreativeE c o n o m y, I n d o n e s i a | J o i n e d t h e M i n i s t r y o fCommunication and Information in 2008 and helped
establish government regulations and investigations into
cybercrime, becoming Director of ICT for Bekraf in 2015.

Associate Professor, Tama Art University | An Irish
media artist, she passionately explores the immersive
potential of technology in art and contemporary
culture, bringing a unique perspective to media art.

Minako Ikeda

Patricia Moore

Japan | Moderator

USA | World Design Medal Laureate

Associate Professor of Design, Kyushu University /Editor, IIDj | Minako explores the possibilities of design
by applying editorial thinking. She is involved in design
projects aimed at passing on the culture and techniquesof traditional crafts.

FIDSA President MooreDesign Associates | Dr. Patricia
Moore is a Designer and Gerontologist recognized for
her Empathic Elder Experience and the promotion of
Inclusive and Universal Design for global equity andlife quality for all.

Tim Ingold

Jun Rekimoto

United Kingdom | Keynote Speaker

Japan | Panelist

Emeritus Professor of Social Anthropology, Universityof Aberdeen, UK | A social anthropologist, Tim explores
human ecology, evolutionary theory, and art. He is afellow of the British Academy and Royal Society of
Edinburgh, and received a CBE in 2022 for services to
Anthropology.

Professor, Interfaculty Initiative in Information Studies
at The University of Tokyo / Deputy Director, Sony
Computer Science Lab. | An information scientist, Jun
specializes in human-computer interaction, augmented
reality, human augmentation through technology, andhuman-AI integration.

Speakers

28

4QFBLFST

Seiichi Saito
Japan | Moderator

Oct.

Principal, Panoramatiks | Seiichi studied architecturaldesign at Columbia University Graduate School ofArchitecture. Currently, he leads Panoramatiks, andhas served as a planning and implementation advisor
for many government agencies and companies.

Koji Sasaki
Japan | Panelist
Chief Researcher, Center for Social Innovation,
Hitachi, Ltd. / Senior Researcher at Keio University
A trained anthropologist, Koji combines scienceand creativity to lead various projects in urbanism,
sustainability, design, and ethnography, including
Transitions for Sustainable Futures.

Cameron Sinclair
USA | Panelist
Designer, writer and pioneer in socially responsivearchitecture | Cameron is founder of the Worldchanging
Institute which focuses on architectural solutions forsocial and humanitarian crises. He writes on design,advises on philanthropy, and also co-founded Half
Kingdom Gin.

Eisuke Tachikawa
Japan | Panelist
President of the Japan Industrial Design Association(JIDA), CEO of NOSIGNER | A design strategist focusing
on alternatives for a hopeful future, Jun is an advocateof “Evolutionary Thinking,” which draws from the natural
phenomenon of biological evolution, and the design ofcreative education.

Kinya Tagawa
Japan | Moderator
Co-founder and CEO, Takram | An Honorary Fellow of
the Royal College of Art, Kinya leads Takram, a design
engineering studio that works across industry anddiscipline boundaries, combining design, engineeringand business expertise on projects ranging fromcosmetics to aerospace engineering.

Miyuki Tanaka
Japan | Panelist
Curator and Producer | Miyuki has been working on
exhibitions, performances, and various projects thatdefy categorization under the theme of “disability as aperspective that redefines the world,” rethinking theway we view and perceive expressions together withaudiences.

Anna Whicher
United Kingdom | Panelist
Head of Policy and Design at PDR (International Design
and Research Centre) at Cardiff Metropolitan University
Anna specializes in using design methods to develop
and evaluate government policies and services. She has
aided global governments in creating policy labs anddesign action plans.

16

Exhibition

28

Exhibition

Oct.

C1

C2

MAZDA SPIRIT RACING

Make New

BIKE & WHEELCHAIR CONCEPT

Panasonic Corporation

MAZDA MOTOR CORPORATION
We believe in the power of human.

It is our promise and our commitment to realize

Through the exhilaration of maneuvering a car, we

the next form of sustainable happiness through ouraspire to enrich the unique joys of individual’s living.

products and services.

With that in mind, MAZDA SPIRIT RACING was

Every new challenge comes with a risk of failure.

born to captivate a diverse audience by the joy

Trying new things may sometimes seem absurd, but

of mastering one’s own tools, transcending the

we believe that undertaking challenges is the key toboundaries of automobiles.

building the future.

The MAZDA SPIRIT RACING BIKE CONCEPT is a

Creating new standards to expand our possibilities.

concept TT bike model that represents the ethos

Make New.

of enjoying speed sports for those embarking onserious cycling competition.
The MAZDA SPIRIT RACING WHEELCHAIR CONCEPT
is a concept wheelchair that aims to deliver the17happiness of unrestricted mobility and living life on
one’s own terms, emphasizing the “joy of mobility”
with agility and thrill in everyday travel.

28

Saturday, 28 October 2023
Design Conference
Venue: Roppongi Academy Hills

Oct.

18

Lunch
Lunch boxes will be provided for all attendees.

Roppongi Hills Mori Tower 49th Floor

Venue: Lounge 49

6-10-1 Roppongi, Minato-ku, Tokyo
3-12 min. walk from Roppongi Station, Tokyo Metro*A lunch ticket will be issued at the registration deskfor those who have entered dietary restrictions whenregistering for the assembly.
*Attendees without dietary restrictions do not need a ticket
to receive a lunch box.

Hibiya Line / Toei Subway Oedo Line
C1

Mazda Motor Corporation

C2

Panasonic Corporation

28
Oct.

Cocktail Party
10.28 20:30 — 22:30
Venue: Billboard Live TOKYOTokyo Midtown Garden Terrace 4F(9-7-4 Akasaka, Minato-ku)

Music Live Performance by Ei Wada
(Artist/Musician)*The cocktail party is only open to people
who have purchased cocktail tickets in advance.

Exit 3

Tokyo Midtown

Chiyoda Line

Nogizaki Sta.

19

Ro

Exit 8

o
pp

ng

t.
iS

Oedo Line

Roppongi Sta.
Exit 4aHibiya Line

Roppongi Crossing

Roppongi Sta.
Exit 3

Exit C 1

Hibiya Line &Oedo Lin e

Roppongi Hills

Music Performance by Ei Wada

Ga
ien

Hig
ash
i St
.

20

WDA TOKYO 2023 Related Event[Design for Anthropocene] Exhibition & Talk

Progress in industrial society and capitalism brought about
an environmental transformation at a global scale, leading toa notion that we have entered a new geological era, called

21

Anthropocene. Design, meanwhile, has won wide recognition
as a means to connect producers and consumers, technology
and people, society and individuals, and so on. Now, what candesign do to survive the Anthropocene?

Talks: People marked with * also exhibit their works.
Oct 24 (Tue)
19:00 — 20:30 Contemporary Design & Anthropocene we+
Oct 25 (Wed)
17:30 — 19:00 Reevaluating Design History
Masaki Iwabuchi, Sakura Nomiyama
19:30 — 21:00 Our Place & Commons Rie Allison
Oct 26 (Thu)When economic disparities accelerate, political schisms
worsen, climate change and deteriorating biodiversity violently

15:00 — 16:30 The Nature as a Client Kosuke Araki*
19:00 — 20:30 Anthropocene Social Innovation Kazuki Mori, Rika Ishitsuka

deform the environment, and when all these seem to make a

Oct 27 (Fri)doomsday scenario unavoidable, the roles of design should

19:00 — 20:30 Convivial Technology as a Watershed of Humankind

transform as well. What should designers focus on to survive
this critical time? Can design realize a society where everyone
has a place to be on their own? How can design connect suchsociety with the natural ecosystem?

15:00 — 16:30 Design Implemented in Society SPREAD
Hisato Ogata*23:00 —

Significance of Design for Anthropocene Journalism
Hiroki Tokuyama, Yoshihide Asako ,Tomoya Yoshida

Oct 28 (Sat)11:00 — 12:30 Possibility of urban forestry Yoshiyuki Yuguchi
13:00 — 14:30 Connecting Design and Politics Moe Furuya *What is Design for Anthropocene? The event invites guests

15:00 — 16:30 Design to Revive AtMa inc.

with various backgrounds to discuss this theme, among others.

22:30 — 23:30 Transforming Urban / Technology /19:00 — 20:30 Redefining Natural/Artificial Satoshi Yoshiizumi*
Design in the Anthropocene Seiichi Saito

The venue also displays 11 works by the participating designers,
as well as 12 recent winners of Good Design Award that are
related to ‘Design for Anthropocene’.

Oct 29 (Sun)11:00 — 12:30 Future Shapes of Circular Design Daijiro Mizuno
13:00 — 14:30 Anthropocene & Lifestyle Sae Honda*, M&T
15:00 — 16:30 Visualizing Design Challenges Daisuke Yamamoto*Live talks at the venue + livestreaming + Podcast (Afterwards)

Exhibition Director / Moderator
Venue:GOOD DESIGN Marunouchi(1F, Shinkokusai BLDG. 3-4-1 Marunouchi Chiyoda-ku Tokyo)
Date & time:
Exhibition
October 24, 2023 (Tue) – October 29, 2023 (Sun) 11:00 — 20:00
From 17:00 on Opening Day / Till 17:00 on Last day

Keiichiro Fujisaki

Takahiro Tsuchida

Design Critic, Professor,

Design Journalist

Tokyo University of the Arts

Tokyo Map

22

29
Oct.

Sunday, 29 October 2023
WDO General Assembly
Venue: Roppongi Academy Hills (49th Floor)

7:30 — 8:30

Young Designers Networking Breakfast

8:00 — 8:45

Registration and Morning Networking

9:00 — 10:00

Opening of meeting and announcements

10:00 — 11:00

Operations report

11:00 — 11:30

Networking Break

11:30 — 12:00

Election of 2023-2025 Board of Directors

12:00 — 14:00

Report on Programming
President's Award
Group Photo

23

14:00 — 15:00

Networking Lunch

15:00 — 16:30

Member workshops

16:30 — 17:00

Networking Break

17:00 — 18:30

Address from incoming 2023-2025 President
Presentation of 2023-2025 Board of Directors
Induction of 2022-2023 President as Senator
World Design Congress 2025 announcement

18:30 — 19:00

Close of meeting

19:00 — 21:00

President’s reception

This is a private meeting for WDO Members only. Agenda and timing subject to change.

Supported by

Cabinet Of ce
Digital Agency
Ministry of Economy, Trade and Industry
Ministry of Land, Infrastructure, Transport and Tourism
Embassy of Canada to Japan
Délégation générale du Québec à Tokyo
Tokyo Metropolitan Government
Sumida City
Japan External Trade Organization JETROJapan National Tourism Organization JNTO
ASEAN-Japan Centre
NHK
Japan Design Space Association DSA
Japan Graphic Design Association Inc. JAGDA
Japan Interior Designers’ Association JID
Japan Industrial Design Association JIDA
Japan Jewellery Designers Association JJDA
Japan Package Design Association JPDA
Japan Sign Design Association SDA
Japanese Society for the Science of Design

In cooperation with

Tokyo Convention & Visitors Bureau

Media Partner

AXIS
Nikkei Design

25
Strategic Partner

Designship, Inc.

Special Support

Ishibashi Foundation

Gold Sponsors

Mazda Motor Corporation
Panasonic Corporation

Silver Sponsors

Hitachi, Ltd.
Mitsubishi Electric Corporation
Recruit Co., Ltd.
Toshiba Corporation
Yamaha Corporation
Yamaha Motor Co., Ltd.

Executive Committee

Kazuo Tanaka, Chairperson
Tadanori Nagasawa, Vice Chairperson
Eriko Esaka
Hiroyuki Fukano
Minako Ikeda
Akihiro Kubota
Eisuke Tachikawa
Shinji Yajima

Executive Secretariat

Chiba University
International Design Center NAGOYA Inc.
Japan Industrial Design Association
Japan Institute of Design Promotion
Musashino Art University
Tama Art UniversityWorld Design Assembly Tokyo 2023
Issued: October 2023
Published by World Design Organization
World Design Assembly Tokyo 2023 Executive Committee
https://www.wda2023.tokyo/
Editorial: World Design Assembly Tokyo 2023 Executive Committee
Japan Convention Services, Inc.
Introductory Text: Satoru Ichii
Opening Movie: Hirosinante Murakami (anno lab)
Design: Hiromura Design Office
Editorial Support: Dion Lenting (Kiwi Copy)
Printed by Shumpousha.Co.,Ltd.