2017Norton Cyber Security Insights Report
Canadian ResultsTable of Contents
1.

Cybercrime by the Numbers

3–7

2.

Portrait of a Canadian Cybercrime Victim

8 – 11

3.

Consumers’ Contradicting Beliefs

12 – 15

4.

State of Consumers’ Trust

16 – 17

5.

About the 2017 Norton Cyber Security Insights Report18 – 212
Copyright © 2018 Symantec Corporation

Cybercrime by the Numbers

3
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Within the last year, 10 million people in Canada experienced
cybercrime.

Adult population – 30 million
Online population (90%) – 27 million

Experienced Cybercrime (38%) - 10 million

4Copyright © 2018 Symantec Corporation

53 per cent of Canadians were impacted by an online security threator know someone who was37%

Had a device computer/tablet/phone infected by a virus or other security threat

27%

29%

Experienced credit or debit card fraud

25%

Been notified that your personal information was involved in a data breach

20%

15%

31%

Had an account password compromised

19%

16%

32%

14%

18%

29%

13%

19%

31%

Made a purchase online that turned out to be a scam

13%

18%

Fell for a technical support scam

10%

Detected unusual activity on your home Wi-Fi network

10%

Unauthorized access to or hacking of your email or social network profile
Clicked on a fraudulent email or provided sensitive (personal/financial) information in response to a…

My location-based information was accessed without my permission

25%

11%

20%

10% 10%19%

Received a phone call or text that resulted in malware being downloaded to your mobile device

9%

Had a child that was bullied online (Parents only)

9%

Had your financial information compromised as a result of shopping online

9%

11%

Been a victim of identity theft9%15%

Had others use your home Wi-Fi without permission

9%

11%

19%

Had a child's online activity compromise your security (Parents only)

8%

13%

20%

Experienced a ransomware attack

7%

12%

18%

13%

21%

20%

29%

19%
23%

14%

Had someone gain unauthorized access to a smart home device 5% 8%

12%

Lost a job or a promotion due to a social media posting you did not post 4% 8%

12%

I have

49%

29%

15%

Had payment information stolen from your phone 5% 10%

53%

Someone I know has

Either I or someone I know has (Net)
5Copyright © 2018 Symantec Corporation

Cybercrime victims spent nearly $1.8 billion dealing
with the consequences
Theaverage
victim lostCAD$69

6Copyright © 2018 Symantec Corporation

The average cybercrime victim spent 10 hours
dealing with the aftermath7
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Portrait of a Cybercrime Victim in Canada

8Copyright © 2018 Symantec Corporation

They’re adopters of newer security techniques
33%

13%
10%

9%
6%

Fingerprint ID

Personal VPN

6%Facial recognition

Pattern matching

Voice ID

Two-factor
authentication

Victim

9Copyright © 2018 Symantec Corporation

They’re more likely to own a smart device for streaming
content than non-victims.

34%

25%

Of Canadiancybercrime victims
owned a smart
device for streaming
content

Of non-cybercrime
victims in Canada
owned a smart
device for streaming
content

10
Copyright © 2018 Symantec Corporation

They’re also more likely to share their passwords forsensitive services such as banking, social media andemail accounts than non-victims.
22%
20%
17%
14%
12%

Banking account(s)12%Email account(s)Non-victim

Social media account(s)Victim11

Copyright © 2018 Symantec CorporationConsumers’ Contradicting Beliefs

12Copyright © 2018 Symantec Corporation

Consumers believe cybercrime is wrong andshould be treated as a criminal act
Cybercrime should be treated like any other criminal act

84%

Cybercrime is wrong; law enforcement and internet companies should do more toprotect us

82%

Cybercrime is wrong but all I can do is to protect myself and my family

64%

Cybercrime is wrong but it is too difficult to find the attacker

45%

Cybercrime is a fact of life and we have to accept it

Stealing information online is not as bad as stealing property in 'real life'

34%

18%

Agree (Top 2)
13

Copyright © 2018 Symantec CorporationYet, 38 per cent believe it’s sometimes acceptable toengage in morally questionable online behaviors
Reading someone else's email without their permission

23%

Using a false photo or someone else's photo to identify yourself
onlineUsing a false email or someone else's email to identify yourself
online18%
17%

Sharing things you know are not true on social media
Putting software on someone's machine that allows you to spy
and/or track them
Changing someone's status, posts or comments on social media
without permission
Posting inflammatory, threatening or sexually explicit commentsor photos online

16%
16%
15%
12%

Accessing someone's financial accounts without their permission

12%

Using someone else's credit card without permission to shop orbook online

12%

Stealing someone's personally identifiable information
Sending emails that trick people into giving out personal, financial
or sensitive details
Allowing your device to be used to send spam, malware or attack
other computers

10%
10%
10%

Sometimes Acceptable (Net)
14Copyright © 2018 Symantec Corporation

18 per cent believe stealing information online is
not as bad as stealing property in ‘real life’

18%

70%

Agree (Top 2)

Disagree (Bottom 2)
15

Copyright © 2018 Symantec Corporation

State of Consumers’ Trust

16
Copyright © 2018 Symantec Corporation

Consumers generally continue to trust the institutions
that manage their data and personal information
Myself63%

9%

My employer

14%

My bank or financial
institutions

14%

28%
71%

15%

68%

18%

Security software

20%

64%

My email provider

18%

69%

13%

My internet service provider

17%

69%

14%

Identity theft protectionservice providers
My social media platform
Credit report companies
that gather information
without my consent
My government

16%

67%

21%

12%
56%

35%

9%
48%

43%

53%

38%

Lost TrustI trust them the same

8%9%

Gained Trust
17Copyright © 2018 Symantec CorporationAbout the 2017 Norton Cyber Security Insights Report

18Copyright © 2018 Symantec Corporation

About the 2017 Norton Cyber Security Insights Report
The Norton Cyber Security Insights Report is an online survey of 21,549 individuals
ages 18+ across 20 markets, commissioned by Norton by Symantec and produced
by research firm Reputation Leaders. The margin of error for the total sample is +/.7 per cent. The Canada sample reflects input from 1,120 Canadian adults ages
18+. The margin of error is +/- 2.9 per cent for the total Canada sample. Data wascollected Oct. 5 – Oct. 24, 2017 by Reputation Leaders.
Markets: 20North America
Europe & Middle East
Asia Pacific
Latin America

Canada, United States
France, Germany, Italy, Netherlands, Spain, Sweden, United
Arab Emirates, United Kingdom
Australia, China, Hong Kong, India, Indonesia, Japan, New
Zealand, Singapore
Brazil, Mexico
19Copyright © 2018 Symantec CorporationHow We Define Cybercrime
The definition of cybercrime continues to evolve as avenues open up that allow
cybercriminals to target consumers in new ways. Each year, we will evaluate
current cybercrime trends and update the report’s methodology as needed, toensure the Norton Cyber Security Insights Report provides an accurate snapshot ofthe impact of cybercrime as it stands today. In the 2017 Norton Cyber Security
Insights Report, a cybercrime is defined as, but not limited to, a number of specificactions, including identity theft, credit card fraud or having your account password
compromised. For the purposes of this report, a cybercrime victim is a survey
respondent who confirmed one or more of these incidents took place. Visit
https://www.symantec.com/about/newsroom/press-kits to learn more.

20
Copyright © 2018 Symantec Corporation

Demographics Breakdown (Canada)
4%

Senior

3%

65+

12%

12%

18-24

Gen Z

35%

Gen Y

Boomer

25-34

55-64

52%

23%
Gen X

35-44

20%

Not victim

66%

16%

30%
28%

Cybercrimevicitm

49%

17%

45-54

34%

Parents

41%

NonParents

59%

21
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