Business to Business to Consumer Service with
GS1 QR Codes

Recently, the needs of providing multi-language

brand owners into its systems. GTIN (AI (01)) andproduct information to consumers have increased

URL (AI (8200)) are encoded into the GS1 QR

in the wake of a growing number of foreigncode. The brand owners display those codes onvisitors, spread of cross-border e-commerce andtheir products.

other circumstances. On the other hand,

Consumers can access detail information, user’s

consumers also have become more influential

guides, and websites in multi-languages byamid expansion of Social Networking Services

scanning the GS1 QR codes on product.

(SNS), which makes manufacturers more focus on

In addition, safety information can be provided:

preparing for unexpected recalls as well as

for example, the application notifies consumers

securing the product safety. The government iswith dates of required maintenance, the expiration

currently under consideration to revise the Fooddate of proper use. If a product is recalled, theSanitation Act for introducing a reporting systemsystem sends push notification to the consumersof food recall/retrieval information adding to

who ever accessed the information of the recalledenhancing their food safety effort. To respond thisproduct through scodt®, in response to thetrend, TDN International Ltd. (hereinafter called

request from the brand owner.

“TDN”) released free app scodt®. This app
leverages GS1 QR codes and enables
manufactures to offer the product instructions,notices/recalls in multi-language. With the app,consumers can claim for recalls or repairs easily.

Overview of scodt®
TDN issues GS1 QR code for each product after
registering the product information from theFig. 1 scodt®

Fig. 2 Multi-lingual detailed product information on the app

Use cases

Fig. 3 Skin Care Products with GS1 QR codes

A Japanese Sake Brewery
Hayakawa Brewing Co., Ltd. which wasestablished in 1873, is based in Mie Prefecture,
western Japan. Recently, Japanese Sake is getting
popular abroad. Many of 1800 or more Sake
brewers in Japan tend to sell their products notfor retailers/consumers directly. They depended
on particular wholesalers to sell their product.
Therefore, the brewers did not have to provide
their product information to consumers, either.
However, this company recently thinks that it isConclusion

essential to offer the detail information to foreign

To receive fair acclaim on a product fromconsumers in multi-languages. Therefore,consumers, it has become more important toHayakawa Brewing decided to adopt scodt®.

deliver them with the information about its correct
usage. The consumers may want to know to-the-A Cosmetics Firm

point information such as tips to appreciate theirFig. 3 shows skin care products made from malted

flavor, or foods that go with sake. In the field ofrice, which is used for brewing Sake. They arecosmetics, it is important to offer the information

used being mixed with a little water.

about proper method for using.

By scanning GS1 QR codes on products throughMoreover, when a product is recalled, its

the application, the manufacturer can provide

manufacturer must provide the information toconsumers with usage instructions in several

their customers, without delay.

languages including Japanese and Chinese.

In conclusion, offering more detailed productinformation with GS1 QR codes will offer new
consumer experiences.

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