CERTIFICATION OF
PRODUCTS AND FACILITIESBRAND GUIDELINES
For use by manufacturer or supplier holding
a World Athletics Product Certificate
World Athletics Badge and Certification Programme

1

CONTENTS

345678910Introduction
The Badges
ColourBadge Versions and File Names
Minimum Size and Clear Space
Using the Badge
Badge Rules
Contact

World Athletics Badge and Certification Programme2

Introduction

As the global governing body for the sport, World Athletics™ isresponsible for providing authenticity to programmes, events andproducts around the world through rigorous testing and training.
World Athletics have created a suite of badges and marks
which can be use by 3rd parties in their materials, following theappropriate assessments.

345678910

When an athlete or a fan sees the World Athletics mark,they can be confident the quality and standards havebeen met and The World Athletics badges will be issued
under licence alongside guidance for use.

Introduction
The Badges
ColourBadge Versions and File Names
Minimum Size and Clear Space
Using the Badge
Badge Rules
Contact

About the Certification System
The Certification System was introduced in 1999 to meetthe following objectives:• To provide better quality products and facilities• To guarantee the validity and accuracy of performances• To ensure integrity and comparability• To serve and protect athletics manufacturers• To support any initiative to improve athletics goods• To encourage and support innovation• To help and protect athletes
Sports Equipment and Track manufacturers and providers
have to meet stringent tests set out by World Athletics toconfirm their compliance with the Rules and Regulationsof the sport.
Once the standards of the World Athletics Certification
System Procedures are met and Certificates are issued,
the manufacturers are able to use the World Athletics
badge on their equipment and facilities.

World Athletics Badge and Certification Programme

3The Badges

345678910Introduction
The Badges
ColourBadge Versions and File Names
Minimum Size and Clear Space
Using the Badge
Badge Rules
Contact

World Athletics Badge and Certification Programme4Colour

345678910Introduction
The Badges
ColourBadge Versions and File Names
Minimum Size and Clear Space
Using the Badge
Badge Rules
Contact

World Athletics Badge and Certification Programme

Always use the correct Pantone® colour references or the
CMYK, RGB or web hex equivalents shown below. CMYK,RGB and web hex breakdowns are taken from Adobe Illustrator(Pantone® solid coated).

BLUE
RGB: 105/213/224
CMYK: 66/0/15/0
Pantone 2226
#69D5E0

PURPLE
RGB: 182/140/255
CMYK: 45/56/0/0
Pantone 2655
#B68CFF

ORANGE
RGB: 254/138/76
CMYK: 0/55/90/0
Pantone 164#FE8A4C

WHITE
RGB: 255/255/255
CMYK: 0/0/0/0#FFFFFF

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Badge Versions
and File Names

345678910Introduction
The Badges
ColourBadge Versions and File Names
Minimum Size and Clear Space
Using the Badge
Badge Rules
ContactAll badge files are named so you can find the correct
version for reproduction. Badge file names begin with ‘WA’
followed by ‘Permits’. The next part of the name refers tothe way the type of badge; Places, People or Products.
This is followed by what the badge is for, then its level.
The next part of the name refers to the way the badge isreproduced: ‘PMS’ for full colour reproduction, ‘CMYK’for when pantone colours aren’t available for printingand ‘RGB’ for screen. The table below shows the all theversions available.

For etching, Mono versions are supplied. These are special
versions of the badge that can be used in a single colour
for special use cases.

File names

WA_Permits_Products_Certified_Facility_Class_1_PMS.eps
WorldAthletics

Identifier

TypeBadge

Level

ColourFormatBadge versions
Print
CMYK

Print
PMS

Web and screen
RGB

Etching
Mono

World Athletics Badge and Certification Programme

For web, png files are supplied. The badges are supplied
at a large size so they can be scaled down to the desiredsize (never scale up a png file). For print, eps files aresupplied. These can be scaled both up and down to thedesired size.

WA_Permits_Products_Certified_Facility_Class_1_CMYK.eps
WA_Permits_Products_Certified_Facility_Class_1_CMYK.png

WA_Permits_Products_Certified_Facility_Class_1_PMS.eps
WA_Permits_Products_Certified_Facility_Class_1_PMS.png

WA_Permits_Products_Certified_Facility_Class_1_RGB.eps
WA_Permits_Products_Certified_Facility_Class_1_RGB.png

WA_Permits_Products_Certified_Facility_Class_1_Mono.eps

6Minimum Size andClear SpaceFor maximum impact, the badge should always be usedprominently and legibly. To ensure the words are legible,
the badge should not be used below a certain width; 72pixels on screen or 15mm in print. These sizes are theabsolute minimum.
The recommended minimum badge sizes for are illustrated
below. The badge should not be larger than the image ofthe product that it appears with in promotional material.

345678910Introduction
The Badges
ColourBadge Versions and File Names
Minimum Size and Clear Space
Using the Badge
Badge Rules
Contact

Web/screen
72 pixels

Print
15mmThe exclusion zone ensures that the badge is notcompromised by other elements.
The exclusion zone is a distance equivalent to one anda half times the size of the badge (x in the figure below).
This is the minimum clearance; whenever possible, leave
more space around the badge than the exclusion zone.

Exclusion zonex

1.5xWorld Athletics Badge and Certification Programme7

Using the Badge

The World Athletics Certified badge may only appear on
the following:• On the product• Advertisements (online and offline) about the product• Exhibition stands and banners• Flyers and publicity leaflets• Information boards• Posters• Presentations

345678910Introduction
The Badges
ColourBadge Versions and File Names
Minimum Size and Clear Space
Using the Badge
Badge Rules
Contact

The badge may only appear on the certified productitself, on catalogue or promotional material next to thecertified product, its photo or name or in connection witha certified facility.

Implements• Shot			• Discusmin. 3cm• Javelinmin. 3cm• Hammer			

max.
max.
max.
max.

4cm
4cm
4cm
4cm

Equipment• Landing Area
min. 9cm
max. 10cm• Uprights
min. 3cm
max. 4cm• Cross-bar
min. 3cm
max. 4cm• Hurdlemin. 3cm on feet max. 5cm• Starting Blocks
min. 2cm
max. 4cm• Steeplechase Barrier
min. 3cm on feet max. 5cm• Throwing Cagemin. 3cm
max. 4cm• Fixed & Other Equipment			
max. 4cm

The badge must be used next to the certified product’s
photo or name or in connection with a certified facility.
Certified by World Athletics™ – Certification Number ‘x’must be added next to the badge.
Non certified products or facilities will not be permitted
or authorised to use the badge.
The Certified Badge on all certified implements orequipment should appear once on each item according
to the sizes mentioned below.
The following wording can be used to describe
The ‘x’ product or ‘y’ facility has been certified byWorld Athletics.
No other wording should be used.

World Athletics Badge and Certification Programme8

Badge Rules

The following simple rules ensure the badge is reproducedcorrectly. Always:• Use the correct badge for the process,ie. web/print etc• Protect with the exclusion zone
• Reproduce the badge at, or larger than theminimum size

Examples of incorrect use are:• Don’t rotate the badge• Don’t add any additional wording (eg Official, Certified)• Don’t refer to your company as official provider or
supplier to World Athletics.
• The badges must not appear alongside any commercial
brands that suggests a connection between World
Athletics and the associated commercial brand.

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Badge dos

Badge don’ts

Introduction
The Badges
ColourBadge Versions and File Names
Minimum Size and Clear Space
Using the Badge
Badge Rules
Contact

Use the correct badge

Don’t rotate

Protect with theexclusion zone

Don’t modify in any way

Show with enoughcontrast between
the badge and thebackground

World Athletics Badge and Certification Programme

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Contact

World Athletics Badge and Certification Programme

Please contact World Athletics should you wish to include thebadge on any material not covered in the above list.

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