LG AND GUGGENHEIM ESTABLISH RESEARCH INITIATIVE
AND AWARD FOR ART AND TECHNOLOGY
Multi-Year Global Partnership Supports Artists Using Technology
The Guggenheim and LG announce a five-year, multifaceted collaboration to research, honor
and promote artists working at the intersection of art and technology. The LG Guggenheim Art
and Technology Initiative was introduced and celebrated on June 1, 2022, at the Guggenheim’s
annual Young Collector’s Council (YCC) Party. Unique in its areas of concentration and approach,the initiative is an unprecedented investment in technology as an artistic medium, and will
enable the Guggenheim to broaden its investigations into this innovative field.
The multi-year initiative will establish the LG Guggenheim Award, which will recognize one
artist annually for their groundbreaking achievements in technology-based art. Administered by
the Solomon R. Guggenheim Foundation, the award will be juried by an international panel ofdistinguished museum directors, curators, scholars, and other arts professionals, with theselected artist receiving an unrestricted honorarium of $100,000. The first recipient of the LG
Guggenheim Award will be announced at the YCC Party in spring 2023.
As part of the initiative, LG Display will sponsor the Guggenheim’s YCC Party through 2027. TheYCC is a dynamic group of young professionals dedicated to supporting the museum’s landmark
building, exhibitions, collection, and educational programs. The YCC Party is one of the largest,
most glamorous events of the year and raises important funds for acquisitions of artwork.
Through its sponsorship of the party, the LG Guggenheim Art and Technology Initiative will
provide essential support of the museum’s mission to collect, preserve, and interpret the art ofour time, expanding the YCC’s long-standing history of supporting emerging artists. This year,
the YCC Party featured atmospheric club designs by artists Jacolby Satterwhite and Tourmaline,with performances by Perfume Genius and Maya Margarita, as well as DJ sets by TT Britt.
Future parties will feature additional engagements by rising artists who will incorporate LG
OLED screens into their activations of the Guggenheim’s landmark building.
The initiative will also be supported by the appointment of an LG Electronics Assistant Curator,
who will take an active role in developing and supporting the Guggenheim’s engagement withdigital and technology-based art, under the supervision of the museum’s senior curatorial staff.
This newly-created, research-based position will promote a deeper understanding of the ways
contemporary artists are engaging with computer-based hardware, the internet, augmented
and virtual reality software, artificial intelligence, non-fungible tokens (NFTs), the metaverse,
and other burgeoning technologies. Not only managing the LG Guggenheim Award process, theLG Electronics Assistant Curator will support the museum’s education, conservation, andcommunications departments to develop scholarship and other public-facing content that will
support and enhance the initiative.
The LG Guggenheim Art and Technology Initiative reflects the Solomon R. Guggenheim
Foundation’s distinguished history of global collaborations, as manifested today in its
international network of museums and programs. Through the sustained support of a longterm partnership with the Guggenheim, LG aims to help usher in a new wave of digitalcreativity, combining cutting-edge solutions from LG Electronics and LG Display—with theunmatched artistic sensibilities of the Guggenheim.
Naomi Beckwith, Deputy Director and Jennifer and David Stockman Chief Curator, comments,“We are especially proud to be partnering with LG on this initiative, which builds on theGuggenheim’s rich history of innovative, artist-driven programs. By promoting scholarship andpublic engagement, the LG Guggenheim initiative will provide essential support to the visionary
artists who inspire new understanding of how technology shapes and is shaped by society.”
Seol Park, Head of Brand Management of LG Corp. comments, “We are thrilled to collaborate
with the Guggenheim Museum to support creativity in the digital age. LG’s commitment torealizing technologies that touch people’s lives is very much in line with the Guggenheim’sdedication to highlight era-defining artistic expressions. We look forward to making available
our exclusive innovations to the creative community and helping define the role of technology
in this century as the enabling medium for human expressions and experiences.”

About the Solomon R. Guggenheim Foundation
The Solomon R. Guggenheim Foundation was established in 1937 and is dedicated topromoting the understanding and appreciation of modern and contemporary art throughexhibitions, education programs, research initiatives, and publications. The international
constellation of museums comprises the Solomon R. Guggenheim Museum, New York; thePeggy Guggenheim Collection, Venice; the Guggenheim Museum Bilbao; and the future
Guggenheim Abu Dhabi. An architectural icon and “temple of spirit” where radical art andarchitecture meet, the Solomon R. Guggenheim Museum is now among a group of eight Frank
Lloyd Wright structures in the United States recently designated as a UNESCO World Heritagesite. To learn more about the museum and the Guggenheim’s activities around the world,
visit guggenheim.org.
About LG
LG is a technology innovator and global leader in consumer electronics, chemicals, andautomotive components. Founded in 1947, LG charted the history of technological leaps in
Korea and beyond, from manufacturing Korea’s first radio and TV, to being a global leader in
OLED TVs, electric car batteries, and ABS plastics, among other profitable industries. Today, LGemploys over 260,000 people globally and brings in annual revenue of USD 154 billion. LGCorporation(LG Corp.) is the holding company for industry-leading LG subsidiaries, such as LG
Electronics, LG Display, LG Energy Solution, LG Chem, to name a few.

For additional information:
Sara Fox
Solomon R. Guggenheim Museum and Foundation
212 423 3840
pressoffice@guggenheim.org
Seul A Lee
LG Corp.
+82 2 3773 2163
lgpr@lg.com