PRESS RELEASE
2019 年 10 月 16 日
報道関係各位istyle Inc. (Headquarters: Minato-ku, Tokyo, President/CEO: Tetsuro Yoshimatsu, Securities Code: 3660, hereinafter referredto as istyle) has begun the global expansion of “@cosme”, the largest cosmetics review and ranking service in Japan. The first
country that the app has been deployed to is Malaysia, where both the iOS and Android versions were released.

１．About “@cosme”, the cosmetics review & ranking site that has continued for 20years in Japan@cosme has continued for 20 years since launching in Japan in 1999. All reviews
submitted to @cosme are checked by a team, and by filtering fraudulent posts,
we have gained the trust of users. Currently, it has become a media which morethan two-thirds of Japanese women in their 20s and 30s use at least once amonth.
With that credibility, in Asia, especially in the Greater China region, many people
seek to purchase Japanese cosmetics with the Best Cosmetic Award seal, which
is proof that the product is supported by users on @cosme. In this way, it has
become popular in places outside of Japan.

２．What you can do in the Malaysian version of the @cosme app

It is an app where you can mainly do the following three things:

PRESS RELEASE①Read reviews, beauty tips/trend articles and join Giveaways
While you can post reviews on cosmetics, you can also read reviews from other local users as well as users fromother markets using the automatic translation function starting with Japan and to later include other markets in which
we will launch (Hong Kong coming soon). As with @cosme in Japan, all reviews are checked by a team and are highly
reliable as fraudulent posts are filtered.
You can also read beauty tips/trend articles and join exclusive in app Giveaways. With these features, we support
the selection of cosmetics that match the users’ needs.

②Search a wealth of accurate product information
A wide range of official information, from local Malaysian brands to globally popular international brands, is available
for easy searching. Users can filter by category, price, concern/effect using an advanced search function in the app.

③Beauty Ranking (coming soon)
A ranking function is planned to be released at a later date to show local rankings of cosmetics based on user reviews.

3．Future prospects
This will be the ONE Global App for beauty lovers around the world. Through the same app, users will be able to view
product information, user reviews, and other beauty contents -from different countries in the language they want.

4．App Information
App name
Released on
Supported OS
Offered by
Copyright
URL（iOS）
URL（Android）：@cosme Cosmetic Review&Ranking：September 17th, 2019
：iOS and Android：istyle Inc.
：Copyright(c) 2019 istyle Inc, All Right Reserved：https://apple.co/2OpjE9k：http://bit.ly/2LKPknX【Corporate Overview: istyle Inc.】 http://www.istyle.co.jp/ First Section, Tokyo Stock Exchange; Ticker Symbol: 3660
▌Location: Ark Mori Building 34th FL, 1-12-32 Akasaka, Minato City, Tokyo▌

Foundation: July 27, 1999▌

Capital: 3.556 billion yen▌

Representative Officer: Tetsuro Yoshimatsu, President and CEO▌Business Scope: Plan and operation of the comprehensive beauty care portal, @cosme, and related ad services