Supplementary Financial Document
for the 3rd Quarter of the Year Ending March 2008

February 8, 2008
Fields Corporation

FIELDS CORPORATIONTHE GREATEST LEISURE FOR ALL PEOPLE

JASDAQ:2767
http://www.fields.biz
Copyright 2008 FIELDS CORPORATION All rights reserved. 1

Index
1. Highlights for the 3rd Quarter of the Year Ending March 2008
Results for the 3rd Quarter of the Year Ending March 2008 (Consolidated)
Results for the 3rd Quarter of the Year Ending March 2008 (Non-Consolidated)
Segment Information for the 3rd Quarter of the Year Ending March 2008
(Consolidated)

2. Forecast for the Year Ending March 2008
Full-Year Forecast for the Year Ending March 2008 (Consolidated)
Full-Year Forecast for the Year Ending March 2008 (Non-Consolidated)

P. 4
P. 5
P. 6
P. 7

P. 8
P. 9
P. 10

3. Supplementary Data for the 3rd Quarter of the Year Ending March 2008 P. 11
Main Titles of Pachinko/Pachislot Machines Sold for the 3rd Quarter of the Year
P. 12
Ending March 2008
Number of Pachinko Machines Sold According to Manufacturer
P. 13
Number of Pachislot Machines Sold According to Manufacturer
P. 14
Change in the Number of Machines Sold by Brand
P. 15
Change in the Number of Pachinko/Pachislot Machines SoldP. 16
Main Titles of Pachinko Machines Sold for the 1st Half of the Year Ending
P. 17
March 2008
Main Titles of Pachinko Machines Sold for the 2nd Half of the Year Ending
P. 18
March 2008
Main Titles of Pachislot Machines Sold for the 1st Half of the Year Ending
P. 19
March 2008
Main Titles of Pachislot Machines Sold for the 2nd Half of the Year Ending
P. 20
March 2008
Reference: Results for the 3rd Quarter of the Year Ending March 2008 by D3 Inc. P. 21
Game Software Sales Performance by D3 Inc. for the 3rd Quarter of the Year
P. 22
Ending March 2008
P. 23
Titles of Game Software Sold by D3 Inc. (Example)

4. Appendix I

P. 24

Corporate Profile
Our Tracks
Group Structure
Introduction to Fields Group Companies
Introduction to Fields Group Companies (Continued)
Financial Highlights
PS Field: Transition in the Number of machines Sold

5. Appendix II

P. 32

Japanese Leisure Market
Income Structure of Pachinko Industry (FY2006)
Players in the Pachinko/Pachislot Industry
Number of Pachinko Halls and Installed Machines Per Hall
Unit Sales and Sales Amount of Pachinko/Pachislot Machines
Number of Installed Pachinko/Pachislot Machines andAnnual Turnover Rate
Market Share by Manufacturers

6. Disclaimer

P. 25
P. 26
P. 27
P. 28
P. 29
P. 30
P. 31

P. 33
P. 34
P. 35
P. 36
P. 37
P. 38
P. 39

P. 40

Copyright 2008 FIELDS CORPORATION All rights reserved.

2

（Blank）

Copyright 2008 FIELDS CORPORATION All rights reserved.

3

Highlights for the 3rd Quarter of the Year Ending March 2008

Copyright 2008 FIELDS CORPORATION All rights reserved.

4

Results for the 3rd Quarter of the Year Ending March 2008
(Consolidated)(Unit: ¥million)

Year Ended March 2007

1st Half
Results

1Q-3Q
Results

Year Ending March 2008

Full-Year
Results

1st Half
Results(1) (%)YOY

1Q-3Q
Results(1)

YOY (%)

Full-Year
YOY (%)
Results

47,12264,14485,32164,648137.2 %

77,485120.8%

100,000

117.2%

Gross profit

14,05019,332

29,24817,444124.2 %

21,280110.1%

32,800112.1%

SG&A expenses

9,329

14,63520,3039,621

103.1 %

15,292104.5%

22,800112.3%

Operating income

4,720

4,696

8,944

7,822

165.7 %

5,988

127.5%

10,000111.8%Net sales(Under preparation)
Operating income margin
Ordinary income
Ordinary income margin
Net income
Net income margin

10.0%

7.3%

10.5%

12.1 %

4,980

5,041

9,202

7,464

10.6%

7.9%

10.8%

11.5 %

2,225

2,295

3,710

3,077

4.7%

3.6%

4.3%

4.8 %

7.7%

149.9 %

5,500

10.0%

109.1%

7.1%

138.3 %

2,261
2.9%

10,000108.7%

10.0%

98.5%

4,200

113.2%

4.2%(1) Preparation of forecasts for the Fiscal Year Ending March 31, 2008, is under way as of February 5, 2008. We will announce our projections as soon as
the specific estimated amounts have been determined.
Source: Fields

Copyright 2008 FIELDS CORPORATION All rights reserved.

5

Results for the 3rd Quarter of the Year Ending March 2008
(Non-Consolidated)(Unit: ¥million)

Year Ended March 2007

1st Half
Results

1Q-3Q
Results

Year Ending March 2008

Full-Year
Results

1st Half
Results

YOY (%)

1Q-3Q
Results(1)

Full-Year
YOY (%)YOY (%)
Results(1)

41,14153,17371,31458,735142.8 %

65,335122.9%

80,000112.2%

Gross profit

12,351

16,30725,15015,570126.1 %

17,955110.1%

28,000111.3%

SG&A expenses

7,373

11,261

16,150

7,005

95.0 %

11,15499.0%

16,500102.2%

Operating income

4,977

5,046

8,999

8,565

172.1 %

6,800

134.8%

11,500127.8%

12.1%

9.5%

12.6%

14.6 %

5,284

5,411

9,393

8,660

12.8%

10.2%

13.2%

14.7 %

2,810

3,050

4,773

2,467

6.8%

5.7%

6.7%

4.2 %

Net sales

Operating income margin
Ordinary income
Ordinary income margin
Net income
Net income margin

10.4%

163.9 %

6,881

14.4%

127.2%

10.5%

87.8 %

1,316
2.0%

11,600123.5%

14.5%

43.2%

3,700

77.5%

4.6%

(1)Full-year forecast was revised upward on February 5, 2008.
Source: Fields

Copyright 2008 FIELDS CORPORATION All rights reserved.

6

Segment Information for the 3rd Quarter of
the Year Ending March 2008 (Consolidated)(Unit: ¥million)

Year Ended March 2007
1st Half
1Q-3Q
Full-Year
Results
Results
Results

1st Half
Results

Year Ending March 2008
Composition
Composition
1Q-3Q
YOY
(%)
(%)
(%)
Results

YOY (%)Net sales

71,30658,71590.3%

142.7%

65,34383.7 %

－

9,946

4,140

6.4%

106.7%

8,851

11.3 %

－

5,521

2,144

3.3%

89.4%

3,875

5.0 %

－

86,77465,000100.0%

137.1%

78,070100.0 %－

(1,453)(352)

47,12285,32164,648PS field

5,026

9,073

8,623

Game field

(81)

220

Other field(286)

Subtotal
Elimination orincorporation
Total

PS field

41,144

Game field

3,879

Other field

2,398

Subtotal
Elimination orincorporation
Total

47,422(300)

Quarterly segment
information is to bedisclosed from theyear ending March
31, 2008, andtherefore is notindicated for priorfiscal years.

(585)
137.2%

77,485110.2%

171.6%

6,873

114.5 %

－

(359)

-4.6%

-

(414)

-6.9 %

－

(513)

(439)

-5.6%

-

(454)

-7.6 %

－

4,658

8,780

7,824

100.0%

168.0%

6,004

100.0 %

－

62

164

(1,803)

4,720

8,944

7,822

－

Operating income

Source: Fields(15)
165.7%

5,988－

Copyright 2008 FIELDS CORPORATION All rights reserved.

7

Forecast for the Year Ending March 2008

Copyright 2008 FIELDS CORPORATION All rights reserved.

8Full-Year Forecast for the Year Ending March 2008
(Consolidated)(Unit: ¥million)

Year Ended March 2007

Year Ending March 2008
Revised
Forecast forthe 2nd Half

(1)

Revision to
the forecasts
made as of
Nov 6, 2007

1st Half
Results

2nd Half
Results

Full-Year
Results

1st Half
Results

YOY (%)

47,122

38,19885,32164,648137.2%

100,000 117.2%

Gross profit

14,05015,19829,24817,444124.2%

32,800 112.1%

SG&A expenses

9,329

10,973

20,3039,621

103.1%

22,800 112.3%

Operating income

4,720

4,224

8,944

7,822

165.7%

10,000 111.8%

Net sales

Operating income
marginOrdinary income
Ordinary income
marginNet income
Net income margin

YOY (%)YOY (%)(Under preparation)(Under preparation)
10.0%

11.1%

10.5%

12.1%

4,980

4,221

9,202

7,464

10.6%

11.1%

10.8%

11.5%

2,225

1,484

3,710

3,077

4.7%

3.9%

4.3%

4.8%

(1) Ratio relative
to theRevised Full- forecasts
made YOY (%)
Year Forecast as of Nov
6,
2007

10.0%

149.9%

10,000 108.7%
10.0%

138.3%

4,200 113.2%
4.2%(1) Preparation of forecasts for the Fiscal Year Ending March 31, 2008, is under way as of February 5, 2008. We will announce our projections as soon as
the specific estimated amounts have been determined.
Source: Fields

Copyright 2008 FIELDS CORPORATION All rights reserved.

9Full-Year Forecast for the Year Ending March 2008
(Non-Consolidated)(Unit: ¥million)

Year Ended March 2007

Year Ending March 2008
Revision to
Revised (1)the forecasts
Forecast for YOY (%)
made as of
the 2nd Half
Nov 6, 2007

(1)

Ratio relative
to theforecasts YOY (%)
made as of
Nov 6, 2007

1st Half
Results

2nd Half Full-Year
Results
Results

1st Half
Results

41,14130,17371,31458,735 142.8% 21,265

70.5%

80,000 112.2%

80,000 100.0% 112.2%

Gross profit

12,351

12,79925,15015,570 126.1% 12,430

97.1%

25,800 102.6%

28,000 108.5% 111.3%

SG&A expenses

7,373

8,776

16,150

7,005

9,495 108.2%

16,400 101.5%

16,500 100.6% 102.2%

Operating income

4,977

4,022

8,999

8,565 172.1%

2,935

9,400 104.5%

11,500 122.3% 127.8%

12.1%

13.3%

12.6%

14.6%

13.8%

11.8%

14.4%

5,284

4,109

9,393

8,660 163.9%2,940

9,500 101.1%

11,600 122.1% 123.5%

12.8%

13.6%

13.2%

14.7%

13.8%

11.9%

14.5%

2,810

1,962

4,773

2,467

6.8%

6.5%

6.7%

4.2%

Net sales

Operating income
marginOrdinary income
Ordinary income
marginNet income
Net income margin

YOY (%)

95.0%

87.8%

1,233
5.8%

73.0%

71.6%

62.8%

2,800
3.5%

Revised FullYOY (%) Year Forecast

58.7%

3,700 132.1%

77.5%

4.6%

(1) Full-year forecast was revised upward on February 5, 2008
Source: Fields

Copyright 2008 FIELDS CORPORATION All rights reserved. 10

Supplementary Data for 3rd Quarter of theYear Ending March 2008

Copyright 2008 FIELDS CORPORATION All rights reserved. 11

PS Field

Main Titles of Pachinko/Pachislot Machines Sold forthe 3rd Quarter of the Year Ending March 2008
(Unit: Machines)

ReleaseManufacturer

(1)

Title

Machines Sold

Cumulative (1) (2)Machines Sold

Pachinko machines
CR LOONEY TUNES BIA
1Q
Bisty
CR Sakura Taisen
2Q
Sammy
3Q
Bisty
CR The Mask of Zorro
Bisty
CRA Felix the Cat
Bisty
CR Tomb Raider
OthersTotal number of Pachinko machines sold for the nine months ended December 31, 2007

30,503
81,266

41,488-

Pachislot machines
Morning Musume
1Q
Bisty
Devil May Cry 3
Rodeo
Neon Genesis Evangelion—Magokoro wo Kimini
2Q
Bisty
Kaiketsu Harimau
Olympia
Rodeo
Cream Stew
The Mask of Zorro
Rodeo
3Q
Bisty
Beach Club
Rodeo
Virtua Fighter
OthersTotal number of Pachislot machines sold for the nine months ended December 31, 2007

41,12595,893
14,124
190,982

48,72399,066
10,039Total number of Pachinko/Pachislot machines sold for the nine months ended December 31, 2007

272,248(3)(1) Regarding the titles of Pachinko/Pachislot machines for which the number of machines sold was less than 10,000, the number of machines sold was not released.
(2) The figures for Cumulative machines Sold were as of January 31, 2008.
(3) CR Sakura Taisen was released in September 2007, therefore most of its sales will be recorded in the 3rd quarter.
Source: Fields

Copyright 2008 FIELDS CORPORATION All rights reserved. 12

PS Field

Number of Pachinko Machines Sold According to Manufacturer(Unit: Machines)

Year Ended March 2007

Year Ending March 2008

1st Half

3Q

1Q-3Q

Full-Year

1st Half

3Q

YOY(%)

1Q-3Q

YOY(%)

Sammy

4,664

26,24930,91336,8935,640

35,830136.5%

41,470134.2%

Bisty

111,253

12,146

123,399

292,905

23,480

4,113

33.9%

27,593

22.4%

-

-

-

1,540

1,255

-

-

1,255

-

Others

7,354

3,631

10,985

14,485

8,210

2,738

75.4%

10,948

99.7%

Total

123,271

42,026

165,297345,823

38,58542,681101.6%

81,26649.2%

Olympia

Source: Fields

Copyright 2008 FIELDS CORPORATION All rights reserved. 13

PS Field

Number of Pachislot Machines Sold According to Manufacturer(Unit: Machines)

Year Ended March 2007

Year Ending March 2008

1st Half

3Q

1Q-3Q

Full-Year

1st Half

3Q

YOY(%)

1Q-3Q

YOY(%)

Rodeo

24,485

5,110

29,59542,81859,351

8,757

171.4%

68,108230.1%

Bisty

ブランド

41,49523,50865,00373,714105,274

7,120

30.3%

112,394172.9%

Olympia

36,854167

37,021

43,389

6,256

121

72.5%

6,377

17.2%

Others

3,702

939

4,641

5,503

2,622

1,481

157.7%

4,103

88.4%

Total

106,536

29,724

136,260

165,424

173,503

17,47958.8%

190,982

140.2%

Source: Fields

Copyright 2008 FIELDS CORPORATION All rights reserved. 14

PS Field

Change in the Number of Machines Sold by Brand(Unit: Machines)

600,000

Sammy GroupSANKYO Group(1)

Olympia

Other manufacturers(1)

544,32140,381500,000

474,0446,570

511,247

19,98844,92925,4073,676

400,000
323,937

300,000
259,813200,000

49,743533
242

188,090
51,617
1,252
10,175

209,295

366,619272,24815,051
7,632
139,987

260,893

100,000

285,758

256,871
211,61279,711

109,5780Year Ended March 2003 Year Ended March 2004 Year Ended March 2005 Year Ended March 2006 Year Ended March 2007 Year Ending March 2008
3Q

(1) Olympia Co., Ltd., was included in Other manufacturers in and before the year ended March 2006, therefore there is a difference between the figures announced in the past for said
company and those presented here.
Source: Fields

Copyright 2008 FIELDS CORPORATION All rights reserved. 15

PS Field

Change in the Number of Pachinko/Pachislot Machines Sold
(Unit: Machines)

600,000

Pachislot machines

Pachinko machines544,321511,247

500,000

474,044

400,000

329,661

323,937

300,000

345,823

282,100

272,248

259,81378,699145,031
81,266200,000

100,000

181,114

178,906

191,944

214,660
165,424

190,9820Year Ended March 2003 Year Ended March 2004 Year Ended March 2005 Year Ended March 2006 Year Ended March 2007 Year Ending March 2008
3Q
Source: Fields

Copyright 2008 FIELDS CORPORATION All rights reserved. 16

PS Field

Main Titles of Pachinko Machines Sold for the 1st Half of theYear Ending March 2008
1Q

(As of September 30, 2007)

2Q
TitlesTitles■CR Sakura Taisen■CR LOONEY TUNES BIA
・The new machine features characters from the movie LOONEY TUNESBACK IN ACTION.
・Displayed in nine partitions and eight lines. Dynamic in-machine moving
devices enhance LCD movements.
Released in
May 2007

Source: Fields

TM&©Warner Bros.Entertainment Inc.
(s07)
Produced under license by Cross Media International,LLC

・This machine employs contents from the popular game software series,“Sakura Taisen” (Sakura Wars), from SEGA CORPORATION.
・Recreates the spectacular actions of a navy ensign and six young maidens.
Released in
September 2007

©SEGA ©RED ©Sammy

Copyright 2008 FIELDS CORPORATION All rights reserved. 17

PS Field

Main Titles of Pachinko Machines Sold for the 2nd Half of theYear Ending March 2008
3Q

(As of February 5, 2008)

4Q
TitlesTitles■CR The Mask of Zorro■CR Neon Genesis Evangelion-The Angels Are Back Again

・This machine’s theme incorporates elements from the spectacular film,
The Mask of Zorro.
・Re-creates the exciting action of a hero fighting for the common people
through stunning videos.

・ The latest product of the Evangelion Series
・ Employing a new body (the “Eva frame”) modeled on the Evangelion
EVA-01 Test Type.
・ A new body with an innovative form that recreates the world of “Evangelion.”

Released in
October 2007

©1998 TriStar Pictures,Inc, All Rights Reserved. ©2007 Zorro Productions,Inc. All Rights Reserved.

Released in
January 2008

©GAINAX・カラー/Project Eva. ©Bisty■CRA Felix the Cat・Features Felix the Cat, a classic American cartoon character.
・Adopts a new system that combines the features of both “Wing-type”
and “7-type” machines.
TM&©FELIX THE CAT PRODUCTIONS,INC.

Released in
November 2007

■CR Tomb Raider
・Features content from the Tomb Raider, which was turned into the Tomb
Raider action video game software and films.
・Re-creates the tough struggle of the beautiful treasure hunter, Lara Croft,
who is searching for a new hidden treasure.
Released in
December 2007

Source: Fields© 2007 Paramount Pictures Corp. All Rights Reserved. Lara Croft and Tomb Raider are trademarks of Eidos Interactive Limited.
Eidos and the Eidos logo are trademarks of the Eidos Group of Companies. All rights reserved.

Copyright 2008 FIELDS CORPORATION All rights reserved. 18

PS Field

Main Titles of Pachislot Machines Sold for the 1st Half of theYear Ending March 2008
1Q

New regulation machine(As of September 30, 2007)

2Q

New regulation machine

TitlesTitles■Morning Musume■ Neon Genesis Evangelion—‘Magokoro wo Kimini’

・The characters featured in the new machine are former members of theJapanese pop group Morning Musume, who participate actively in diverse
fields since having left the group.
・Their actions to protect the peace of the universe are depicted through the
combination of the LCD and a gigantic shutter.
Released inJune 2007©UP-FRONT AGENCY/FIELDS・This new pachislot machine features content from the incredibly popularanimated series, Neon Genesis Evangelion.
・Featuring a “gigantic shutter,” synchronized with images from the LCD
screen, the machine conveys the magnificent world of the original animatedseries.
Released inJuly 2007■Devil May Cry 3
・The new machine features content from the “Devil May Cry 3” video gamesoftware for family developed by Capcom Co., Ltd.
・With Capcom’s full cooperation, amazing quality and beautiful images wererealized.
Released inJune 2007©CAPCOM CO.,LTD.2005 ALL RIGHTS RESERVED./ILLUSTRATIONS:Kazuma Kaneko/ATLUS ©Sammy ©RODEO©GAINAX・カラー／Project Eva.

■ Kaiketsu Harimau
・This new pachislot machine features content from the serial TV drama“Kaiketsu Harimau.”
・The activities of the hero Harimau and his friends are recreated in the newmachine in a comical fashion, using the show’s exaggerated cartoon
characters.
Released inJuly 2007©宣弘企画■ Cream Stew
・This machine’s theme incorporates the popular comedy duo Cream Stew.
・This machine features various image patterns linked to its different buttons
and the “Emergency Mode” to heighten your anticipation of hitting the
jackpot.
Released in
September 2007

©くりぃむしちゅー©Sammy©RODEO■ The Mask of Zorro
・This machine’s theme incorporates elements from the spectacular film, The
Mask of Zorro®.
・The story shows how young Alejandro is transformed from an outlaw into thestrong and compassionate fighter and receives the mantle from the first Zorro.
Released in
September 2007
Source: Fields©1998 TriStar Pictures,Inc, All Rights Reserved.

©2007 Zorro Productions,Inc. All Rights Reserved.

© Sammy© RODEO

Copyright 2008 FIELDS CORPORATION All rights reserved. 19

PS Field

Main Titles of Pachislot Machines Sold for the 2nd Half of
the Year Ending March 2008
3Q

New regulation machines(As of February 5, 2008)

4Q

New regulation machines

TitlesReleased in
November 2007

Titles■ Beach Club■ Tenka Muteki! Salaryman Kintaro

・Features content from the CR Fever Beach Club series of pachinko
machines by Sankyo Co., Ltd.
・Delivers simple and easy-to-understand game content using four functions
to signify hitting the jackpot.

・Incorporates elements from comic book writer Hiroshi Motomiya’s “Salaryman Kintaro.”
・Recreates the story of how the main character Kintaro aggressively overcomes manydifficulties to protect his family and company.
Released in
February 2008

©本宮ひろ志/集英社/FIELDS©Sammy©RODEO■Virtua Fighter
・Adopts the contents of the popular fighting video game, Virtua Fighter.
・Sega fully collaborated in providing the detailed and realistic graphic
renderings to recreate the showdown.
Released in
December 2007

Source: Fields©SEGA ©Sammy ©RODEO

Copyright 2008 FIELDS CORPORATION All rights reserved. 20

Game Field

Reference: Results for the 3rd Quarter of the Year Ending
March 2008 by D3 Inc(Unit: ¥million)

Year Ended March 2007

1st Half
Results

1Q-3Q
Results

Year Ending March 2008

Full-Year
Results

1st Half
Results

YOY (%)

1Q-3Q
Results

YOY (%) Full-Year
Forecast YOY (%)

3,787

7,600

9,784

3,976

105.0%

8,648

113.8%

15,673160.2%

Gross profit

1,215

2,318

3,151

1,277

105.1%

2,345

101.1%

5,686

180.5%

SG&A expenses

1,092

2,042

2,608

1,583

145.0%

2,674

130.9%

4,434

170.0%

Operating income

123

276

542

(306)

－

(329)

－

1,252

231.0%

3.3%

3.6%

5.5%

-7.7%

130

340

594

(350)

3.5%

4.4%

6.1%

-8.8%

(84)

26

147

(348)

-2.2%

0.3%

1.5%

-8.8%

Net sales

Operating income margin
Ordinary income
Ordinary income margin
Net income
Net income margin

Source: Fields

-3.8%

－

(464)

8.0%

－

-5.4%

－

(706)
-8.2%

1,071

180.3%

6.8%

－

589

400.7%

3.8%

Copyright 2008 FIELDS CORPORATION All rights reserved. 21

Game Field

Game Software Sales Performance by D3 Inc.
for the 3rd Quarter of the Year Ending March 2008
(Unit: Thousand)Year Ended
March 2007

3Q of the Year Ending March 2008
Low-price
High-end software
Software(SIMPLE series)

Full Year
Results

Year Ending March 2008

Total

Full Year Forecast

Progress(%)

Japan

1,469

583

436

1,020

1,734

58.8

North America

2,002

－

1,780

1,780

2,569

69.3

Europe

568

91

396

487

708

68.8

Total

4,040

675

2,613

3,288

5,011

65.6
(Unit: Thousand)Best-Selling Titles

Platform

Sales area

NARUTO Series

Wii･DS･GC･GBA

North America

847

Ben 10 －Protector of Earth－

PS2･PSP･DS･Wii

North America/
EuropeJapan / North America /Europe670

PUZZLE QUEST
Source: Fields

DS･PSP

Sales Units

241

Copyright 2008 FIELDS CORPORATION All rights reserved. 22

Game Field

Titles of Game Software Sold by D3 Inc. (Example)
SIMPLE series（mobile）

SIMPLE series

Global contents（High-end software）〈Ben 10〉High-end software〈Jushin-Enbu DS 〉
(Hero Tales)〈PUZZLE QUEST〉 〈NARUTO Series〉

n...
soo
g
n
i
Com

〈Winning Pachinko★Pachislot series〉〈darkSector〉
Source: Fields* The ‘i-mode’and ‘i-appli’logos are NTT DoCoMo’s registered trademarks.
* The ‘Yahoo!’, ‘Yahoo!’and ‘Y!’ logos are registered brands or trademarks of U.S.-based Yahoo! Inc.
* ‘EZweb’ is the trademark of KDDI Corporation.
©GAINAX･カラー/Project Eva. ©Bisty ©D3 PUBLISHER©HUANG JIN-ZHOU･GENCO･FLAG ©2007 獣神演武製作委員会 ©2007 FieldsPictures

CARTOON NETWORK, BEN 10, the logos and all related characters and elements are trademarks of and © Cartoon Network.
(s07)
Game and Software ©2007 D3Publisher of America, Inc. Published exclusively by D3Publisher of America, Inc. worldwide.

Copyright 2008 FIELDS CORPORATION All rights reserved. 23

NARUTO ©2002 MASASHI KISHIMOTO. Game and Software ©2007 TOMY. CLASH OF NINJA ™ and © 2002 TOMY. PATH OF NINJA ™ and © 2007 SHUEISHA. All rights reserved.
™ and © 2006 Infinite Interactive Pty. Ltd. Published exclusively by D3Publisher of America, Inc. worldwide. Puzzle Quest: Challenge of the Warlords™ and its associated characters and names are trademarks of Infinite Interactive Pty. Ltd. And used under license.
Dark Sector ©2007 Digital Extremes, London,Canada. Dark Sector and the Dark Sector logo are trademarks of Digital Extremes. Digital Extremes and the Digital Extremes logo are trademarks of 1085522 Ontario Ltd.
ALL RIGHTS RESERVED. Published by D3 lnc. under license from Digital Extremes. All other trademarks are properly of their respective owners.

Appendix I

Copyright 2008 FIELDS CORPORATION All rights reserved. 24

Corporate Profile
Corporate Data

Principal Shareholders(As of September 30, 2007)(As of September 30, 2007)
Number ofshares held

Percentage ofoutstanding shares held

Hidetoshi Yamamoto

105,200

30.32%

Takeshi Yamamoto

40,00011.53%Sammy Corporation*1

27,5007.93%

Shareholders
Company name

FIELDS CORPORATION
http://www.fields.biz/

Establishment

June 1988 (Started business as TOYO Shoji Co., Ltd. in 1983)

Address of thehead office

E Space Tower, 3-6, Maruyama-cho, Shibuya-ku, Tokyo
150-0044, Japan

Mint Co.

16,000

4.61%

Common stock¥7,984.03 million

RBC Dexia Investor Services Trust London Lending accountclient account

11,0283.18%

Stock information

Total number of shares issued and outstanding: 347,000

State Street Bank and Trust Company

5,056

1.45%

Securities exchange

JASDAQ 2767

Takashi Oya

5,000

1.44%

The Chase Manhattan Bank, N.A. London Secs Lending
Omnibus Account

4,191

1.21%

Japan Trustee Services Bank, Ltd. (Trust account)

3,614

1.04%

Credit Swiss Zurich

2,721

0.78%

Financial institutions

2.47%

Securities companies

1.31%

Other companies

14.62%

Foreign companies
and others

13.20%

Number of employees 720 (non-consolidated); 1,076 (consolidated)
Main businessactivities

Planning, development and sales of pachinko and pachislot machines

Branch offices

Sapporo, Aomori, Sendai, Koriyama, Niigata, Takasaki, Tsukuba, Saitama,
Chiba, Tokyo, Western Tokyo, Yokohama, Shizuoka, Nagoya, Aichi, Mie,
Kanazawa, Kyoto, Osaka, Kobe, Hiroshima, Yamaguchi, Matsuyama,
Fukuoka, Saga, Kagoshima, Kumamoto

Consolidated
subsidiaries

Equity method
companies• Japan Sports Marketing Inc.
• Fields Jr. Corporation• Fields Pictures Corporation• FutureScope Corporation• D3 Inc. and eleven other companies• Rodeo Co., Ltd.
• Kadokawa Haruki Corporation

Number of shareholders by
category

Individuals and others
68.39%*1 On December 27, 2007, the shares held by Sammy Corporation were sold to Sankyo Co., Ltd.

Resource: Fields

Copyright 2008 FIELDS CORPORATION All rights reserved. 25Our Tracks
As a trailblazing creator pursuing more entertaining pachinko/pachislot machines■January 2004 Invested in D3 Publisher Inc.
■March 2005 Consolidated D3 Publisher Inc. as a subsidiary of theCompany.
■Established Professional Management Co.,■March 2005 Invested in Kadokawa Haruki Corporation.
Ltd., and Total Workout Corporation.

Aiming to distribute pachinko/pachislot
machines more widely■Renamed Fields Corporation■Nationwide expansion: to Tohoku,
Chugoku, Shikoku, Kansai■Established branch offices in Tokyo.

■July 2005 Invested in and consolidated J. Sakazaki Marketing INC. as a
subsidiary of the Company.

■Established White Trash
Charms Japan Co., Ltd.

■Established in Nagoya to sell pachinko/pachislot machines.
■Obtained ISO9002: 1994.

■October 2005 Integrated three subsidiaries andestablished Japan Sports Marketing Inc.
■April 2006 Consolidated thinkArts Co., Ltd.,
as a subsidiary of the Company.

■Consolidated Fields Jr.
Corporation as a subsidiary.

■April 2006 Consolidated Fields Pictures
Corporation as a subsidiary of the Company.

■Obtained ISO9001: 2000.

■October 2006 Consolidated FutureScope
Corporation. as a subsidiary of the Company.

■March 2003 Listed on JASDAQ.
88

92

95

00
01
99
■Established a sales tie-up with a pachinko/
pachislot machine manufacturer Sammy Corporation.

02

03

04

Evolution of LCD and chiptechnologies■Started to sell Rodeo’s pachinko/pachislot
machines as a sales channel of Rodeo Co., Ltd.
■Launched “Pachinko Information Station,” a CS service
for the industry in collaboration with Mitsui & Co., Ltd.
■Merged Leisure Nippon Newspaper Company and launched a new industrial
vision.
■Launched the “Hall TV” system to support pachinko hall management.

05■February 2007 Established
Ildel Corporation
07

06■May 2006 Launched a full-scale collaboration
with Olympia Co., Ltd., for a Gold Olympia brand.
■June 2005 Established G&E Corporation via joint investments ofSammy Corporation, Sankyo Corporation and Fields Corporation.

■Invested in Rodeo Co., Ltd.
■July 2003 Released Sammy pachinko machines exclusively for Fields.
■November 2003 Established business tie-up with the Sankyo Group and Bisty Co., Ltd.
■November 2004 Released the first machine made via afull-scale collaboration with Bisty Co., Ltd.

An increase in needs for enjoyment andrecreation—diversifying tastes and preferences
Based on our firm recognition of potential needs for pachislot machines
For higher recognition of and to revitalize the industry
Independent distributor of all models by all manufacturers
Source: Fields

Toward a fabless manufacturer

Toward a content provider

NEXT

Copyright 2008 FIELDS CORPORATION All rights reserved. 26

Group Structure(As of December 31, 2007)

Fields Corporation [2767]

PS FieldGame Field

Fields Jr. Corporation(100%)

Rodeo Co., Ltd.

(35%)

Business
partner

Other Field

D3 Inc. [4311](57.2%)

Japan Sports Marketing Inc.

(61.8%)

D3 Publisher Inc.

White Trash Charms Japan
Co., Ltd.

(100%)

Entertainment Software
Publishing Inc.

Fields Pictures Corporation(100%)Sammy Corporation

D3Publisher of America, Inc.
(United States)

FutureScope Corporation(83.3%)Sankyo Corporation

Vicious Cycle Software, Inc,
(United States)

G&E Corporation(33.3%)

Olympia Co., Ltd.

D3Publisher of Europe Ltd.
(United Kingdom)

Kadokawa Haruki
Corporation(30%)

LUCENT PICTURES
ENTERTAINMENT INC.

(100%)

D3DB S.r.l.
(Italy)thinkArts Co., Ltd.

(100%)

Note: This structure consists of our consolidated subsidiaries and affiliates.
Source: Fields

Copyright 2008 FIELDS CORPORATION All rights reserved. 27

Introduction to Fields Group Companies
 Game Field

 PS Field

Fields Jr. Corporation
 Manages approximately 1,200 college students across Japan who are
involved in the delivery and installation of pachinko and pachislot
machines. It also conducts nationwide marketing research for about
14,700 pachinko halls and collects information on the types ofmachines installed in halls and their use. The information is fed backand used in the planning and development of new machines.

D3 Inc.
 In March 2005, Fields turned the game publisher, D3 Publisher Inc.,
into its consolidated subsidiary, with the aim of contents
deployment via media in the global market.

A close business alliance with D3 Inc. reinforces Field’s content provider business by vitalizing theefforts to obtain copyrights in Europe and the United States, as well as enabling faster productplanning, development and sales of game software.
Note: In April 2006, D3 Group shifted to a holding company system consisting of D3, Inc., a holding
company, and the following operating companies: D3 Publisher Inc. in Japan, D3Publisher ofAmerica Inc. and D3Publisher of Europe Ltd.
Securities code 4311:JASDAQ http://www.d3i.co.jp/

 The D3 Group

Rodeo Co., Ltd.
 Fields is an investor in and a comprehensive sales agent for Rodeo
Co., Ltd., a group company of the top selling pachislot machine
manufacturer Sammy Corporation.
We are promoting collaboration by merging the outstanding
development capability of the Sammy Group with the majormerchandising rights and the planning and development abilities ofFields.
http://www.rodeo.ne.jp/

D3 Inc.
D3 Publisher Inc.
Entertainment Software Publishing Inc.
D3 Publisher of America, Inc. (United States)
Vicious Cycle Software, Inc. (United States)
D3 Publisher of Europe Ltd. (United Kingdom)
D3DB S.r.l. (Italy)

thinkArts Co., Ltd.
 Fields turned thinkArts Co., Ltd., which is engaged in thedevelopment of image and game software for pachinko/pachislot
machines, into a new consolidated subsidiary.
In collaboration with Fields Group companies, it aims to establish afirm system to produce high-value-added digital content.
http://www.thinkarts.jp/

Source: Fields

Copyright 2008 FIELDS CORPORATION All rights reserved. 28

Introduction to Fields Group Companies (Continued)
 Other Field

FutureScope Corporation

Japan Sports Marketing Inc.
 Established in October 2005 through the merger of J.Sakazaki
Marketing Ltd.., which became a consolidated subsidiary of Fields
in July 2005, Professional Management Co., Ltd., and Total
Workout Corporation.
It is involved in a wide range of sports entertainment businesses
such as the planning and organizing of sporting events, marketingand distribution of broadcasting rights and the operation of gyms.

 Pursuing further possibilities of mobile entertainment, this company
was established in October 2006 to propose a more convenient andmore enjoyable lifestyle to the world.
Using Fields’ wide range of entertainment content, it strives toprovide a range of entertainment services and to realize newcommunity-type membership service by applying high-level Internet
technology.
http://www.futurescope.jp/

http://www.jsm.jp

G&E Corporation

Fields Pictures Corporation
 Established to create major content for movies and animation.
Through the multiple use of digital content for pachinko, pachislot
and games, the Group aims to create its own original primary content

http://www.fieldspictures.co.jp/

LUCENT PICTURES ENTERTAINMENT, INC.
 Commenced operations in October 2007, with the aim of planning andproduction of animation.
It aims to secure content at its source, and enter the animation field asa part of the activities to create synergies within the Group through thecross utilization of the Group's content assets.

Source: Fields

 Japan’s first school to train human resources for comprehensive
entertainment companies, G&E Corporation was established by thejoint investment of Sankyo Corporation, Sammy
Corporation and Fields Corporation.
At this school, students not only learn the basics of the industry but also improve their business skills,
and systematically learn and acquire cutting-edge skills and knowledge. Many career opportunities in
the investor companies and other entertainment companies await the graduates.
http://www.g-e.jp/

Kadokawa Haruki Corporation
 Kadokawa Haruki Corporation has established a distinctive position in the
publication industry through exploring untapped genres in every field.
Haruki Kadokawa, its special advisor, is known as a forerunner of a media
mixing strategy that promotes multifaceted content development for
publication, movies, music, etc.
In collaboration with this company, Fields Corporation conducts joint
business regarding the multiple use of content held by Kadokawa Haruki
Corporation. Moreover, using this company's content development abilities,
Fields Corporation aims to transform itself qualitatively from the current
businesses based mainly on the secondary use of existing content into acontent provider that creates primary content and characters.
http://www.kadokawaharuki.co.jp/
Copyright 2008 FIELDS CORPORATION All rights reserved. 29

Financial Highlights
Key financial data (¥ million)
Net sales
Operating Income
Ordinary income
Net income
Common stock
Net assets
Total assets
Cash flows from operating activities
Cash flows from investing activities
Cash flows from financing activities

1999.3

Net assets per share

2001.3

2002.3(Non-consolidated)(Non-consolidated)(Non-consolidated)

11,811
138
107
34
10
23
5,388

10,017
768
726
262
10
286
6,199

－
－
－
－

－
－
－
－

11,496
1,700
1,681
583
116
1,069
6,211
1,105
269
(920)
1,414

34,560
5,730
5,664
3,041
530
3,883
18,631
4,525
(724)
2,004
6,857

(Non-consolidated)(Non-consolidated)(Non-consolidated)

119,690

1,430,535

461,122

Cash and cash equivalents at the end of year

Indicators per share (Yen)2000.3(Non-consolidated)

1999.3

2000.3

2001.3

2002.3(Non-consolidated)

1,325,324

2003.3(Consolidated)

61,888
6,781
7,022
3,524
1,295
8,752
17,0903,316(2,253)(2,454)
5,739
2003.3(Consolidated)

Net income per share

Shareholders' equity ratio
Return on equity (ROE)
Return on assets (ROA)
Payout ratio(3)-

15,000New shares 27,398

1999.3

1,310,844
2000.3

2,075,024
2001.3

1,275,256
2002.3(Non-consolidated)(Non-consolidated)(Non-consolidated)(Non-consolidated)

0.4
534.6
2.2

4.6
169.1
12.6

－

－

17.2
86.0
27.1
6.0

20.8
122.8
45.6
7.8

1999.3

2000.3

2001.3

2002.3

2004.3(Consolidated)2005.3(Consolidated)

96,814
12,34813,127
7,085
7,948
39,41187,556
6,164(2,224)(1,540)15,7772006.3(Consolidated)2007.3(Consolidated)2008.3 1st Half
(Consolidated)

85,321
8,944
9,202
3,710
7,948
42,836
66,081
5,293(4,772)
1,488
17,8192007.3(Consolidated)

64,648
7,822
7,464
3,077
7,948
44,79875,255
7,328(3,824)111
21,4542008.3 1st Half
(Consolidated)

96,026113,275

118,487

124,705

10,00024,000• Commemorative
dividend
10,000• Interim dividend
10,000• Year-end dividend
4,000

4,000
• Interim dividend
2,000• Year-end dividend
2,000

4,000
• Interim dividend
2,000• Year-end dividend
2,000

4,000
• Interim dividend
2,000• Year-end dividend
2,000

4,000
• Interim dividend
2,000

117,233

40,46519,888

20,118

10,692

8,868

2003.3(Consolidated)

51.2
55.9
39.3
7.9

2004.3(Consolidated)

39.1
56.9
45.1
(1)
20.1

2005.3(Consolidated)2006.3(Consolidated)

46.0
28.9
22.8
20.7

45.0
19.5
16.4
20.3

2007.3(Consolidated)2008.3 1st Half

62.2
9.2
12.0
(2)
37.4

(Consolidated)

57.5
7.3
10.6
22.6

2008.3 3Q(Consolidated)

77,485
5,988
5,500
2,261
7,948
43,52061,920
3,053(5,919)(114)
14,8492008.3 3Q(Consolidated)

120,383

6,517
2008.3 3Q(Consolidated)

67.5

(1)
(2)
Payout ratio for the year ended March 2004 was computed including a commemorative dividend.
Consolidated payout ratio.
2003.3
2004.32005.32006.32007.32008.3 1st Half
2008.3 3Q(Non-consolidated)(Non-consolidated)(Non-consolidated)(Non-consolidated)

Total number of shares issued andoutstanding (shares) (3)

200

200

2,320

2,930

32,300161,500

Number of employees (people)

166

210

319

323

460

651

(Consolidated)(Consolidated)(3)

Source: Fields

81,65812,097
12,4806,926
7,948
33,426
72,584
2,965(5,257)
10,177
13,326

2006.3(Consolidated)

89,305

2nd new shares 548

174,211

Management indicators (%)

Other

-

66,211
11,866
12,2096,620
1,295
14,507
37,115851(3,190)
2,029
5,437

2005.3(Consolidated)

268,600

Old shares 100,000

Annual dividend per share(Non-consolidated)2004.3(Consolidated)(Consolidated)

347,000(Consolidated)(Consolidated)

347,000

347,000

901

1,022

758
• October 2002 1:10 stock split• November 2003 1:5 stock split(Consolidated)

347,000(Consolidated)

347,000

1,075• September 2004 1:2 stock split

Copyright 2008 FIELDS CORPORATION All rights reserved. 30

PS Field

PS Field: Transition in the Number of machines Sold
(Unit: Machines)
Year ended
March 2003
1st Half 2nd Half

Total

Year ended
March 2004
1st Half 2nd Half

Total

Year ended
March 2005
1st Half 2nd Half

Total

Year ended
March 2006
1st Half 2nd Half

Total

Year ended
March 2007
1st Half 2nd Half

Total

Year ending
March 2008

1Q

Number of machines sold 113,448 126,365 259,813 153,254 170,683 323,937 168,707 305,337 474,044 159,387 384,934 544,321 229,807 281,440 511,247 85,149

2Q

1st Half

126,939 212,088

3Q

1Q-3Q

60,160 272,248

Sales ratio
Pachinko

Pachislot

34,82343,876

78,69942,575 102,456 145,031

91,157 190,943 282,100

74,344 255,317 329,661 123,271 222,552 345,823 27,774

10,811

38,58542,681

81,266

26.1%

34.7%

30.3%

27.8%

54.0%

46.6%

8.5%

18.2%

70.9%

29.8%

98,62582,489 181,114 110,679

68,227 178,906

73.9%

65.3%

69.7%

72.2%

40.0%

36,84046,56983,40945,892 105,718 151,610

27.6%

36.9%

32.1%

30.0%

96,60879,796 176,404 107,362

64,965 172,327

76,123 111,116 187,239

77,235 110,954 188,189 102,726

58,354 161,080 57,474 114,494 171,968

15,879 187,847

72.4%

63.2%

38.0%

45.1%

48.5%

20.7%

29.4%

79,85982,989 162,848

98,305 128,291 226,596 123,338 239,310 362,648 112,917 291,982 404,899 167,788 218,503 386,291 68,170

96,616 164,786

47,844 212,630

59.8%

65.7%

62.8%

64.2%

75.2%

70.0%

73.1%

78.4%

76.5%

70.8%

75.9%

74.4%

73.0%

77.6%

75.6% 80.1%

76.1%

77.7%

79.5%

78.1%

53,58943,376

96,96554,94942,392

97,34145,36966,027 111,396

46,47092,952 139,422

62,01962,937 124,956 16,979

30,32347,302

12,316

59,618

40.2%

34.3%

37.3%

35.9%

24.8%

30.1%

26.9%

21.6%

29.2%

24.2%

27.0%

22.4%

23.9%

22.3%

20.5%

21.9%

60.0%

44.8%

55.2%

62.5%

60.6%

53.6%

79.1%

77,550 114,394 191,944

85,043 129,617 214,660

106,5358,888 165,424 57,375 116,128 173,503

17,479 190,982

46.0%

53.4%

46.4%

20.9%

37.5%

59.5%

40.5%

66.3%

33.7%

39.4%

67.6% 32.6%

32.4% 67.4%

91.5%

81.8%

29.1%

70.2%

92,584 194,221 286,805

82,152 273,980 356,132 127,081 223,086 350,167 27,675

12,44540,12044,281

84,401

54.9%

51.5%

9.8%

18.9%

73.6%

31.0%

Agency/distribution sales ratio
Agencysales

Distribution
sales

67.9%

70.1%

62.0%

46.8%

53.2%

63.6%

36.4%

60.5%

39.5%

71.2%

28.8%

65.4%

34.6%

55.3%

44.7%

79.3%

68.5% 32.5%

31.5% 67.5%

90.2%

81.1%

69.0%

Direct/Indirect sales ratio
Direct sale

Indirect sales

Source: Fields

23.5%

25.6%

24.4% 19.9%

Copyright 2008 FIELDS CORPORATION All rights reserved. 31

Appendix II

Copyright 2008 FIELDS CORPORATION All rights reserved. 32

Japanese Leisure Market
Market Scale of Pachinko / Pachislot Industry
2006 Japanese Leisure market - total size of JPY78.9 trillion

Changes in Pachinko Market
91.0 89.0

87.0

87.0

(Unit: ¥trillion)

86.0

85.0

83.0

83.0

82.0

81.0

80.1

78.9

28.5

28.7

27.8

29.2

29.6

29.4

28.7

27.4

2005

2006

Total leisure market

Sports
JPY4.3 trillion
Sightseeing / excursion （5.5%）
JPY10.7 trillion
Game / gambling / food & drink（13.5%）
JPY25.5 trillion（32.3%）
Hobby / creation
JPY11.0 trillion（13.9%）

30.9

30.0

28.4

28.0

Pachinko Market

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

Changes in Number of Pachinko Players
Pachinko / Pachislot
JPY27.5 trillion（34.8%）

3,877

4,423

(10,000 people)

Entertainment business Institute2,865 2,998

2,819 2,766
2,100

2,900 2,760
2,310

2,170
1,900

1,980 1,860 2,020 1,930 1,823

1,740

1,790 1,710 1,660
1,509 1,606

1,345

2004

2006

White Paper on Leisure

Pachinko / pachislot is one of the leading forms of entertainment in Japan, being playedby 13.0% of the population in one of 14,700 venues
1995

1996

Source: “White Paper on Leisure 2007”by Central Research Service, Inc., “Pachinko Participation Fact-Finding Survey 2007”by Entertainment business Institute

1997

1998

1999

2000

2001

2002

2003

2005

Copyright 2008 FIELDS CORPORATION All rights reserved. 33

Income Structure of Pachinko Industry (FY2006)
 The gross profit ratio of a pachinko hall is around 10%, of which approximately 90% is returned to the players
as free gifts.
Example: Sports promotion lottery (toto) Rate of return: approximately 47%
Pachinko and pachislot market size: ¥27.5 trillion (total lease amount of pachinko balls)

Gross profit:¥2.7 trillion

Premiums: ¥24.8 trillion (returned to players)

Gross profit: ¥2.7 trillion

New machine installment costs(purchase cost of new machines)▼

Investment for customer expansion• Pachinko machine: ¥875.0 billion• Pachislot machine: ¥485.4 billion

 Costs for constructing new halls andrefurbishing existing halls
 Advertising, marketing and service expenses
 Other expenses related to equipment
 Other expenses
 Net income

▼

▼

▼

Pachinko and pachislot machine market:
approximately ¥1,360.4 billion

Hall-related businesses

Net income

Source: “White Paper on Leisure 2007” by Central Research Service, Inc., and “Trend and Market Share of Pachinko Related Manufacturers 2007” by the Yano Research Institute and Estimation by Fields.

Copyright 2008 FIELDS CORPORATION All rights reserved. 34

Players in the Pachinko/Pachislot Industry
Players
Machine manufacturers■ 31 pachinko machine manufacturers

Pachinko Hall Operators
Direct sales■Around 14,674 in Japan(2006)■Over 60 pachislot machine manufacturers■Neighbourhood based■Regulated

40% for pachinko and 20% for Pachislot■Large number of small owner operators but somesignificant chains■Constant need to attract and retain players■‘Fickle’ client baseDistributors■High machine turnover (every 12 months)

Indirect sales■On average, each machine pays for itself in c. 3-6
weeks■Usually paid via a commission from manufacturers
but may also have a resale model for pachislot■Network of salesmen■Not directly regulated

Source: Yano Research Institute Ltd.

■Regulated

60% for pachinko and 80% for Pachislot

Copyright 2008 FIELDS CORPORATION All rights reserved. 35

Number of Pachinko Halls and Installed Machines Per Hall
43000

336.5
340

323.1
318.2

38000

320

304.3
33000

294.7

300

284.9

# of installed machines per hall
28000

279.9
274.3
268.0

268.0

18,164

17,773

280

270.3

23000

260.5
260

18,22418000

Pachinko/Pachislot parallel
establishment (Store #)17,426

17,173

16,98816,801

16,504

16,076

15,617

15,165

14,674240

13000

17,594

17,611

17,174

16,764

16,021

16,413

15,691

15,255

14,695

13,844

13,163

1,773

2,002

12,588220

8000

Pachislot Specialty Stores (Store#)
200
3000

570

613
-2000

1995

1996

662

599

1997

Source: “Trend and market share of Pachinko related makers 2007” by Yano Research Institute

1998

1999

1,110

967

760

2000

2001

1,381

1,249

2002

2003

2004

2005

2,086

2006

180

Copyright 2008 FIELDS CORPORATION All rights reserved. 36

Unit Sales and Sales Amount of Pachinko/Pachislot Machines
12,000,000

8,750

8,672

9000

7,864

Pachinko Machine Sales Amount (hundred million yen）

6,707

10,000,000

7000

5,684

5,691

5,615

5,184

Pachislot Machine Sales Amount（hundred million yen）
8,000,000

5,255

3,623

5000

5,430

5,248

4,854
3,966
3,513

3,146

6,000,000

5,529,069

2,693

2,353
1,828

Unit sales of Pachinko machines 4,067,195

3000

4,503,180

4,359,056

4,521,208

5,687,950

5,851,719
5,469,064

4,675,973

1000

4,060,759

4,000,000

3,373,704

3,133,340
3,128,054

3,935,063

3,716,599

2,847,838

2,000,000

Unit sales of Pachislot machines

3,230,489

3,368,839

4,047,427

4,012,901

3,686,677

3,831,211

3,174,079-1000

2,358,321-3000

423,993

350,596

525,866

1,134,341

932,705

775,019

1,290,719

1,842,392

1,501,894

1,675,049

1,804,292

1,637,853

0Pachinko/Pachislot Machine Total
Sales Amount (hundred million yen）

-5000

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

11,962

13,112

14,102

13,604NA

NA

NA

Source: “Trend and market share of Pachinko related makers 2007” by Yano Research Institute

5,977

7,876

8,830

9,205

9,581

Copyright 2008 FIELDS CORPORATION All rights reserved. 37

Number of Installed Pachinko/Pachislot Machines andAnnual Turnover Rate
12,000,000

1.37

1.31

1.30

(1)

Annual turnover rate of Pachinko machine (times)
1.30

1.14
1.01

10,000,000

0.97

0.98

0.97

0.98
1.11

0.88
0.77

0.74

(1)

Annual turnover rate of Pachislot machine (times)

0.82

6,000,000

0.50

0.93

0.89

0.80

0.82

0.64

0.60

0.55

0.94

0.89

0.86

8,000,000

0.30

Number of installed
Pachinko machines

4,753,358

4,868,050

4,710,646

4,709,796

4,755,302

4,786,255

4,891,944

4,969,156

4,899,198

4,937,381

4,000,000

3,906,767

3,827,577

Number of installed
Pachislot machines

4,763,433

4,864,062

3,853,529

3,686,066

3,558,036

3,422,650

3,321,391

3,252,241

3,227,239

3,077,537

2,960,939

1,459,233

1,660,839

1,936,470

1,323,729

1,887,239

1,139,356

1,606,123

1,004,642

2,932,952-0.20

2,000,000

880,090

767,584

700,332

2,003,482

0Annual turnover rate of totalmachines (times)

-0.70

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

0.86

0.90

0.71

Source: “Trend and market share of Pachinko related makers 2007” by Yano Research Institute

0.67

0.86

0.95

0.95

0.96

1.13

1.15

1.20

1.11

Copyright 2008 FIELDS CORPORATION All rights reserved. 38

Market Share by Manufacturers
Unit Sales Share - Pachinko Machine
2000

2001

2002

2003

2004

2005

2006

Ranking Manufacturer Market share Manufacturer Market share Manufacturer Market share Manufacturer Market share Manufacturer Market share Manufacturer Market share Manufacturer Market share
1

SANKYO

18.6%

Sanyo

18.9%

Sanyo

16.4%

Sanyo

25.2%

Sanyo

22.9%

Sanyo

24.7%

Sanyo

23.1%

2

Sanyo

15.1％

SANKYO

17.3%

SANKYO

14.8%

SANKYO

16.4%

SANKYO

21.1%

SANKYO

18.2%

Kyoraku

20.9%

3

Heiwa

11.7%

Heiwa

10.8%

Heiwa

10.0% Daiichi Shokai

9.5%* Heiwa

8.7%

Kyoraku

9.6%

SANKYO

16.6%

7.4% Daiichi Shokai

10.3％

Kyoraku

8.1%

Heiwa

7.1% Daiichi Shokai

7.6%

Newgin7.9%

Newgin6.6%

5.9％

7.6% Daiichi Shokai

7.9%

Sammy

6.7%

6.9%

Sammy

7.1% Daiichi Shokai

5.1%

4 Daiichi Shokai
5

Sofia

Kyoraku

Newgin*The number of sales of Heiwa in FY2004 is converted for 15 months for the accounting period change.
*Sankyo sales includes Bisty

Unit Sales Share - Pachislot Machine
2000
Ranking

2001

2002

2003

2004

2005

2006

Manufacturer Market share Manufacturer Market share Manufacturer Market share Manufacturer Market share Manufacturer Market share Manufacturer Market share Manufacturer Market share
1

Aruze

36.2%

Sammy

32.8%

Sammy

31.1%

Sammy

32.1%

Sammy

40.4%

2

Yamasa17.6%

Yamasa17.8%

Yamasa20.4%

Olympia18.5%

Olympia

3

Sammy

13.5%

Aruze

16.1%

Aruze

19.8%

Aruze

13.6%

4

Olympia

8.8%

Olympia

8.5%

Olympia

11.7%

Yamasa

5

Net

4.4%

Pioneer

5.0%

Pioneer

3.3% Daito Giken

Sammy

31.9%

16.4% Daito Giken

13.0% Daito Giken

12.2%

Yamasa8.9%

Olympia

10.3%

Yamasa10.5%

11.9% Daito Giken

7.8%

Yamasa8.3%

Olympia

9.6%

4.8%

4.6%

SANKYO

6.1% Kita Denshi

9.4%

Aruze

Sammy

33.6%

*Sammy sales includes Rodeo*Sankyo sales includes Bisty*Aruze sales includes Eleco,Mizuho and Macy
*Olympia sales includes Heiwa

Source: “Trend and market share of Pachinko related makers 2007” by Yano Research InstituteCopyright 2008 FIELDS CORPORATION All rights reserved. 39

Disclaimer

The plans, strategies and estimates of the Company indicated in these documents, other thanactual results and facts, include potential risks and uncertainties and cannot be guaranteed.
Potential risks and uncertainties include, but are not limited to, the economic environment of
the pachinko/pachislot market in which the Company operates, market competition and the
products handled by the Company.

Source: Fields

Copyright 2008 FIELDS CORPORATION All rights reserved. 40