PRESS RELEASEMay 13, 2019
To members of the press

Tokyo- istyle Inc. (Head office: Minato Ward, Tokyo; President and CEO: Tetsuro Yoshimatsu; TSE Securities Code: 3660) andits consolidated subsidiary istyle trading Inc. (Head office: Minato Ward, Tokyo; President: Yoshihisa Kaneko) have produced
the Japanese cosmetics zone "@cosme J BEAUTY PARK" in the Jeju Downtown Store of the Shilla Duty Free, one of the world's
leading travel retailers, and it opened on May 11, 2019.
▼Images of The Shilla Duty Free Jeju Downtown Store and "@cosme J BEAUTY PARK"In recent years, leveraging our operational expertise with the integrated cosmetics and beauty media "@cosme" and theselected cosmetics retailer chain "@cosme store," istyle group has been actively pursuing development overseas. In June 2018,
in partnership with Hotel Shilla Co., Ltd. (Head office: Seoul, Korea; Representative director: Boo-jin Lee), which is an affiliate of
the Samsung Group, we produced the first Japanese cosmetics zone "@cosme J BEAUTY PARK" at the flaghip store of the ShillaDuty Free- Seoul Downtown Store, and made inroads into Korea. Backed by the increasing popularity of Japanese brandcosmetics in foreign countries like Korea and China, and the steady growth of “@cosme J BEAUTY PARK” in the Seoul
Downtown Store, the same kind of cosmetics zone will be opened in the Shilla Duty Free Jeju Downtown Store located in Jeju
Island, which has been described as the Hawaii of Korea and is a popular tourist resort destination.
"@cosme J BEAUTY PARK" in the Shilla Duty Free Jeju Downtown Store carries more than 50 brands of cosmetics and utilizes.
Together with @cosme store's know-how to create an environment with POP displays and ranking corners featuring reviews
from @cosme, the cosmetics zone aims to provide Korean customers and tourists from outside Korea with a shopping
experience where they can encounter Japanese brand cosmetics. In the future, we are also considering producing the cosmetics
zones in other stores of the Shilla Duty Free.
istyle group will actively proceed with global development while aiming to further expand the recognition of the "@cosme" brandin order to realize our mission: "Becoming the global leader in Beauty x IT" in the future.

About "@cosme J BEAUTY PARK" in the Shilla Duty Free Jeju Downtown Store
Opening: May 11, 2019
Location: Jeju Store, 69 Noyeon-ro, Jeju-si, Jeju-do(About 10-minute drive from Jeju Airport)
Business Hours: 09:30 to 19:00 open all year round
Examples of Brands carried: Keana Nadeshiko, Curel, CLUB cosmetics,AVANCE, HOUSE OF ROSE, and more
Number of SKUs handled: 576
Sales Floor Area: 64 ㎡

PRESS RELEASE
Reference 1) About Hotel Shilla Co., Ltd
An affiliate of Samsung Group, Korea's largest conglomerate. Responsible for duty free shops, hotels and leisure businesses.
Sales in fiscal 2018 were 4.714 trillion won (approximately 483 billion yen), of which about 90% was from the duty freebusiness.

Reference 2) About The Shilla Duty Free
A travel retailer operated by Hotel Shilla. It is one of the world's largest travel retailers in the cosmetics category, and is theonly company that operates cosmetics duty free stores at all three large Asian hub airports of Incheon International Airport inKorea, Changi International Airport in Singapore, and Hong Kong International Airport. Including the airport stores, there arecurrently five stores in Korea and five stores outside of Korea. Sales in fiscal 2018 increased by 25% over the previous year to
4.142 trillion won (approximately 385 billion yen).

Reference 3) About istyle group's global strategy
istyle group regards its global operations as one of the main pillars of its business, and aims to expand overseas in order toraise international recognition of the "@cosme" brand as well as to establish a universal cosmetics and beauty products
database. We envision a future in which users around the world can access "@cosme" with one user ID anytime, anywhere, inany preferred language, and make use of beauty services provided through localized physical stores and e-commerce avenues.
Currently, including Korea, istyle group has businesses in eight different countries and regions around the world.

【Corporate Overview: istyle Inc.】 http://www.istyle.co.jp/ First Section, Tokyo Stock Exchange; Ticker Symbol: 3660▌

Location: Ark Mori Building 34th FL, 1-12-32 Akasaka, Minato City, Tokyo▌

Foundation: July 27, 1999

▌Capital: 3.556 billion yen▌

Representative Officer: Tetsuro Yoshimatsu, President and CEO▌Business Scope: Plan and operation of the comprehensive beauty care portal, @cosme, and related ad services▌【CorporateOverview: istyle trading Inc.】 https://is-trading.istyle.co.jp/▌Location: Ark Mori Building 34th FL, 1-12-32 Akasaka, Minato City, Tokyo▌

Foundation: December 17, 2014▌

Representative Officer: Yoshihisa Kaneko, President▌

Business Scope: Cosmetics wholesale, retail, import/export, and corresponding agency services◆Contact◆ Corporate Communication Department, istyle Inc. Phone: 03-5575-1286 Fax: 03-5575-1261 Email: istyle-press@istyle.co.jp