WICI - GENERIC KPIs ON INTANGIBLESDefinition of KPIs (WICI Intangibles Reporting Framework)
KPIs are numerical figures (metrics) related to critical/material factors of value creation and which should
provide objective evidence of performance trends by tracking them over time.
Role of KPIs in reporting (WICI Intangibles Reporting Framework)
KPIs support the narrative explanation of the organizational strategy, linking it to past, present or futurefinancial and/or strategic performance.
Generic KPIs list as of 19 Nov. 2020
1 Average age of employees
2 Job leaving ratio
3 Degree of internal consistency with/penetration of management principles
4 Human Resource Development expenditure per employee
5 Degree of employee satisfaction
6 Number of training hours per employee
7 Percentage of revenues invested in training
8 Internal corporate image with the employees
9 Average level of management leadership
10 Employees’ level of education synthetic index
11 Percentage of positions filled through internal personnel growth
12 Percentage of women in management
13 Management turnover
14 Employee turnover
15 Average seniority of company employees (total employees)
16 Number of active patents
17 Revenues from products derived from last 5 years registered patents
18 Number of R&D projects near to application/operational implementation
19 Number of internal R&D–generated products
20 Degree of R&D concentration on products/services lines/families

CapitalSubject

Human
Human
Human
Human
Human
Human
Human
Human
Human
Human
Human
Human
Human
Human
Human
Organisational
Organisational
Organisational
Organisational
Organisational

Employee
Employee
Management
Employee
Employee
Employee
Employee
Employee
Management
Employee
Employee
Management
Management
Employee
Employee
PatentsPatents
R&D
R&D
R&D

21 New product ratio (Sales of products or services within 3 years from the initial sales / total sales)
22 Value Added per employee
23 Number of proposed vs implemented internal improvement proposals
24 Intellectual property owned and its citation index
25 Outsourced R&D cost
26 Number of products in the pipeline covered by patents
27 Revenues from last 5 years new products
28 Revenues from new products-to-total sales ratio/revenues from new products-to-net profit ratio
29 Number of technology platforms
30 Active patents on registered patents31 Percentage of sale revenues invested in product development/innovative activity
32 No. of innovative projects transferred to application development / Innovation Department workforce
33 Product non-conformity ratio
34 Substitution of key positions index
35 Percentage of sale revenues invested in software/information systems
36 Brand Strength (Brand Image/Reputation/Loyalty)
37 Brand contribution to EBITDA (extra margin)
38 Number of product recalls
39 Changes in customer unit price (Year on year sales value divided by the number of pieces sold)40 Level of credit confidence (average contracted interest rate in loans or straight bond issuances minusprime rate)
41 Customer satisfaction per product/service line
42 Customer loyalty per product/service line
43 Corporate reputation/External corporate image
44 Inclusion in Socially Responsible Index (SRI) funds at the end of year or during the year
45 Change in the per-customer earnings
46 Market share per product/service line
47 New customers-derived sale revenues
48 Penetration index vis-à-vis the most relevant customers
49 Percentage of sales invested in marketing and external communication
50 Revenues acquisition Index (new customers)

Organisational
Organisational
Organisational
Organisational
Organisational
Organisational
Organisational
Organisational
Organisational
Organisational
Organisational
Organisational
Organisational
Organisational
Organisational
Relational
Relational
Relational
Relational

Product
Organisation
Projects
IP
R&D
Patents
Product
Product
IT
Patents
Product
Projects
Product
Product
IT
Brand
Brand
Sales
Customers

Relational
Relational
Relational
Relational
Relational
Relational
Relational
Relational
Relational
Relational
Relational

Financial institutions
Customers
Customers
Stakeholders
Financial market
Customers
Sales
Sales
Customers
Sales
Customers

KRIs specific on Intangibles-related risk/opportunities
1 Compensation claims in pending lawsuits
2 Diversification of risks (No. of main factories of suppliers of core products, or Herfindahl-HirschmanIndex, showing the degree of decentralization of the share of major products in relation to total sales)
3 Sale revenue concentration on main product/service lines
4 Sale revenue concentration on top 5 customers
5 Number of suppliers per product/service line
6 Level of reputational risk

EXAMPLES of some possible Intangibles-related ratios derivable from the Generic WICI-KPIs
Employee Satisfaction / Customer Satisfaction
Customer Satisfaction / Customer loyalty
External corporate image / % of sale revenues deriving from new clients(External corporate image + Customer satisfaction Index) / ROI(External Corporate Image + Customer satisfaction Index)/ EBIT
Customer Satisfaction/ Average sale per client
Employee satisfaction Index/turnover of staff
Turnover of staff/ Synthetic index of education of human resources
Percentage of sale revenues invested in R&D/number of patents in production