Introduction

Global Marketing & Product Strategy
Establishing a global system to improve sales and profitability

Robotics

Automotive

Machine Tools

Elevators

Semiconductors

Special Vehicles

Food andPackaging

31 IDEC Report 2024

that are strongly committed to selling IDEC products on ourbehalf, and building new sales networks in each region.
In terms of region-specific initiatives, in order to expand
business in Asia, where high growth is expected in thefuture, we are accelerating product development and local
production based on local needs in China and strengthening
sales channels in India to improve recognition of IDEC as an
HMI and safety manufacturer and increase the share of ourmain products.
In mature markets such as Japan, the Americas, andEMEA, we are enhancing our solution proposals to further
expand our presence.

MarketingCommunications

Americas14.2 billion yen
Ratio of sales 20%

Net sales

EMEA (Europe, Middle East, and Africa)

15.6 billion yen
Ratio of sales 21%
Net salesJapan
Net sales

72.7

26.9 billion yen
Ratio of sales 37%

Net sales

Marketing
Strategy andInnovation

GlobalMarketing

Data andMarketing
Systemsbillion yen

Asia PacificRatio ofoverseas net sales

63%(FY2024 result)

Net sales

16.0 billion yen
22%

Ratio of sales

DigitalMarketing

GlobalMarketing
Operations

Data andCompany Overview

At present, over 60% of the IDEC Group’s sales are generated
overseas. A business strategy that focuses on the global
market will become even more essential in the future, and weare reorganizing our sites and reviewing our organizational
structure to strengthen our global management.
Since APEM joined our Group in 2017, we have integrated

As part of the development of our global management
structure, we strengthened our global marketingorganization in FY2025 in order to manage the IDECGroup’s brands as a single organization.
The global heads of each function manage thedevelopment of global strategies and implementation ofdigital marketing and marketing communications, andwork closely with leaders in each region to drive ourbusiness forward.

Foundation for
Value Creation

Establishing an organizational structure anddriving strategies for business expansion

Further enhancing
our global marketing strategy

Business Strategy

AGV/AMR

Climate change

Initiatives for
Realization of Vision

While IDEC Group products are used in a wide range ofindustries, we have identified eight key industries as our focus
industries. We are engaged in initiatives focusing on industries
such as AGV/AMR and robotics, which are growing globally,
and automotive and machine tools, which are also expected
to expand steadily in the future.

and reorganized our manufacturing, sales, and logistics
sites and exchanged human resources, enabling us to takeadvantage of the strengths of companies. Going forward,
we formulate and implement a global strategy for the entire
IDEC Group, by establishing a more global organizational
structure that transcends regional boundaries. By adopting
local production for local markets, we will create a systemcovering all processes from planning and development tomaterial procurement, manufacturing, and sales of productsthat meet local needs.
In sales, we are reorganizing our existing sales network intoa distributor network dedicated to transactions with distributors

Safety, ANSHIN,and well-being

Value Creation Story

Market strategy
targeting focus industries

Arnaud Mondi
Productivity
improvement

Message

In addition to further expanding overseas net sales by establishing a global management
system and engaging in local production for local consumption, we will create newvalue by expanding new product lines such as HMI and safety-related products to solve
issues faced by customers, and strengthening our solution proposals.

Senior Executive Officer, Marketing and Strategy

Related material issues

Introduction

Global Marketing & Product Strategy

Executive Officer, Products Strategy

Yasunori Kawanaka

Multi-use mmWave
radar sensor

Controller withoperator interface

Business Strategy

Touchless switch
catering to needs
for contactless operation

To respond to various customer needs and issues, it is essential
to propose solutions that combine various products andsoftware, in addition to simply selling existing components assingle items. In FY2024, we established the Solutions Business
Promotion Department, which is working in coordination withother relevant departments to recruit and develop humanresources both internally and externally, to enhance ourorganizational structure.
In addition to new products such as touchless switches,safety commanders, and controller with operator interfaces,developed based on changes in the market environment andindustry-specific needs, we are also enhancing our solutionproposals globally, such as by combining the multi-use
mmWave radar sensors developed by IDEC ALPS Technologies
Co., Ltd. (established in 2021) and the assist wheel drive andsafety wheel drive technologies of ez-Wheel (which joined theIDEC Group in 2023). In addition to IDEC’s core technologies,
we also aim to provide solutions that solve customer issues
through alliances and collaborations with partner companies.
Solutions currently account for around 10% of sales, and weplan to expand this percentage to around 20% in the long term.
Going forward, IDEC will continue to create new value
and contribute to helping customers overcome their issues
by actively utilizing its core technologies such as HMI, safety
and ANSHIN—which are IDEC’s key strengths, and by further
strengthening areas such as software and IoT.

Initiatives for
Realization of Vision

Emergency-stopassist system

RFID reader

Driving HMI-X
by expanding solution proposals

Value Creation Story

Although the number of environments in which humans
and machines work together is expected to continue
growing globally, there are still many cases in which
equipment and robots are isolated from humans assources of danger. To realize IDEC’s main purpose of“achieve safety, ANSHIN, and well-being for people aroundthe world,” we will expand our line-up of new safety,
ANSHIN and HMI products to drive collaborative safety(Safety2.0)—a cooperative safety system in which humans
and machines work together to achieve both safety andproductivity—and propose a variety of solutions to solve
issues faced by customers.

IDEC is a comprehensive control device manufacturer, with adiverse range of products and we hold the top market sharein Japan and one of the largest in the world for HMI products
such as industrial switches which account for around half of
IDEC sales. We are also focusing on safety-related products,
developing products based on the “safety DNA” we haveinherited since our founding. To further expand sales andprofits globally in the future, IDEC is working to strengthen its

HMI and safety businesses, which are two of its key strengths,
and which have high profitability and growth potential.
In the HMI business, we are developing new products
incorporating new functions, and enhancing our globalstandard products.
In the safety business, we are accelerating our business
operations overseas—where market expansion is expected—
by enhancing our product portfolio to meet regional needs.
In addition to safety, we are also working to create innovative
products that offer peace of mind (ANSHIN), and in January2024 we launched the emergency-stop assist system.

MessageExpanding collaborative safety (Safety2.0)
solutions to achieve our purpose

Strengthening the highly profitable
HMI and safety businesses,
which are expected to grow globally

Compact IoT devices
that enable remote monitoring
Foundation for
Value Creation

Safety commander
ez-Wheel’s safety wheel drive(featured in AGV/AMRs)

32 IDEC Report 2024

Data andCompany Overview

ANSHIN sensor