FIELDS CORPORATIONInterim financial presentation (Year Ended March 31, 2006)

November 14 (Mon), 2005

THE GREATEST LEISURE FOR ALL PEOPLE

2767:JASDAQ

FIELDS CORPORATION

Copyright 2005
FIELDSCORPORATION All rights reserved.
Statements in these materials concerning plans, strategies, forecasts and other items that are not historical facts, including corporate risks and uncertainties,
cannotbe guaranteed.
Risks and uncertainties include, but are not limited to, economic conditions, the competitive environment and products supplied by Fields, all chiefly involving the company’s corepachinko / pachislot business domain.

1

Corporate Profile
Corporate Data

(As of October 1)

Principal shareholders(As of September 30)

Number ofshares held

Name of shareholders
Company name

FIELDS CORPORATION
http://www.fields.biz/

Establishment

June 1998 (Started business as TOYO Shoji Corporation in 1983)

Head office address

E Space Tower 12F, 3-6, Maruyama-cho, Shibuya-ku, Tokyo 1500044 Japna

Paid in capital

Percentage ofoutstanding
shares owned

Hidetoshi Yamamoto

112,200

32.33%

Takashi Yamamoto

40,00011.53%

Yoko Yamamoto

35,00010.09%Sammy Corporation

27,5007.92%¥7948.03 million

Mint Co.

16,000

4.61%

Stock information

Total outstanding shares : 347,000 shares※two-for-one stock split in September 2004

Japan Securities Finance Co., Ltd

5,810

1.67%

MarketJASDAQ 2767

Yuki Yamamoto

5,000

1.44%

Fields Employee Shareholders Association

4,052

1.16%

The Bank of New York JASDEQ Treaty Account

3,650

1.05%

Morgan Stanley & Co. Inc

2,520

0.72%

Number of employees 736 (non-consolidated) 907 (consolidated)
Main businessactivities

Planning, development, and sales of pachinko/pachislot machines

Branch offices

Sapporo, Aomori, Sendai, Koriyama, Niigata, Takasaki, Tsukuba,
Utsunomiya, Saitama, Chiba, Tokyo, Nishi-Tokyo, Yokohama,Shizuoka, Nagoya, Nagano, Aichi, Mie, Kanazawa, Kyoto, Osaka,
Kobe, Hiroshima, Okayama, Yamaguchi, Matsuyama, Fukuoka,
Saga, and Kagoshima (29 bases nationwide)

Consolidated
subsidiaries

Equity method
campanies

・Japan Sports Marketing Inc.**Professional Management Co., Ltd.
*J. Sakazaki Marketing Ltd.
*Total Workout Corporation
・Fields Jr. Corporation
・White Trash Charms Japan Co., Ltd.
・Digital Lord Corporation
・D3 Publishers Inc. other 3 companies

Financial institutions

2.31%

Securities companies

1.13%

Other companies

15.05%

Foreign companies and others

3.94%

Number of shareholders by
category

3 companies integratedin October 1, 2005

Individuals and others

77.57%・RODEO Co., Ltd. ・Kadokawa Haruki Corporation other 1
company
Source : Fields

Copyright 2005 FIELDS CORPORATION All rights reserved.

2

Year ended March 2006 Interim Highlights

Source : Fields

Copyright 2005 FIELDS CORPORATION All rights reserved.

3

Year ended March 2006
Interim operating results (consolidated)
Interim results for year ended March 2006 (consolidated)(consolidated)(Unit : ¥million)

Year ended March 2005 Year ended March 2006 Year ended March 2006
Interim, Actual

Interim, Plan

Interim, Actual

YOY

Actual to Plan

(%)

(%)

Net sales

30,97535,32635,746115.4%

101.2%

Gross profit

8,986

9,384

9,365

104.2%

99.8%

SG & A expenses

5,814

8,132

7,902

135.9%

97.2%

Operating income

3,17１

1,252

1,462

46.1%

116.8%

Ordinary income

3,280

1,667

1,806

55.1%

108.3%Net income

1,972

758

961

48.7%

126.8%※These data are revised plan released August 26, 2005

■From this interim, D3 Publishers Inc. has become consolidated subsidiary from equity method company.

Source : Fields

Copyright 2005 FIELDS CORPORATION All rights reserved.

4

Year ended March 2006
Interim operating results (non-consolidated)
Interim results for year ended March 2006 (non-consolidated)（個別）(Unit : ¥million)

Year ended March 2005 Year ended March 2006 Year ended March 2006
Interim, Actual

Interim, Plan

Interim, Actual

YOY

Actual to Plan

(%)

(%)

Net sales

30,26532,55633,077109.3%

101.6%

Gross profit

8,727

8,322

8,245

94.5%

99.1%

SG & A expenses

5,398

6,759

6,538

121.1%

96.7%

Operating income

3,328

1,563

1,706

51.3%

109.1%

Ordinary income

3,265

1,790

1,982

60.7%

110.7%Net income

1,992

963

1,209

60.7%

125.5%

Dividend (plan)

2,000※No change in dividend※These data are revised plan released August 26, 2005

Source : Fields

Copyright 2005 FIELDS CORPORATION All rights reserved.

5

[Pachinko business]
Result of sales in 1st half of year ended March 31, 2006
Pachinko machine name
Manufacturer
Continuous Bisty
sales machines Bisty
Bisty
Start of sales in
Bisty
this period
Sammy

Machine nameTitlesUnits sold Cumulative nits soldCR Neon Genesis Evangelion*25,634

124,580

CR Kahara Tomoni to Minashigo Hatch－

41,033

CR Daimajin－－

21,861

21,861－－

CR Iijima Naoko no Casino Bisty

CR K-1 Premium Dynamite!!

Others
1st half

Results of machine sales in 1st half of FY March,2006(Units)■ CR Neon Genesis Evangelion
・First machine to comply with new regulation, completely redesigned
・It recreates the world of “Neon Genesis Evangelion”, famous in TV, video, andanimation, and etc.

© GAINAX/ProjectEva TV Tokyo■CR Daimajin
・Combination of movie “Daimajin” and baseball player “Kazuhiro Sasaki”
・It recreates dynamically excitement of baseball and visual experience of powerful“Daimajin”©SR Corporation / 1966 Kadokawa Pictures / Fields

7,803

Units sold

Total

Sammy

CR Azumi*

Adding up in 3Q

CR Marilyn Monroe

Adding up in 3Q

Sammy

CR Super Jetter

Adding up in 3Q

Bisty

CR Ashita ga arusa Yoshimoto World*

Adding up in 4Q■ CR Iijima Naoko no Casino Bisty
・It features Naoko Iijima who is known for healing image as main character
・It recreates the atmosphere of the world of Baccarat

74,344© JVC Entertainment Networks,Inc./FIELDS

Start of sales in
Bisty
3Q

*About sales machine name, only Sammy and Bisty of which Fields is the sole distributor, arementioned.
*Pachinko machines under 20,000 units sales are not mentioned.
*Bisty’s CR Kahara Tomomi no Minashigo Hatch is added up in this period.
* Sammy’s CR Azumi is added up in 3Q because of delivery in September.
* Bisty’s CR Ashita ga arusa Yoshimoto World is added up in 4Q because of delivery inDecember.
※Cumulative units sold are as of September 30■CR K-1 Premium Dynamite!!
・It recreates excitement and power of K-1
・Players can watch battles that are impossible to watch. There are match-up with Mike
Tyson
© Mike Tyson,licensed by CMI,LLC. © FEG/K-1/FIELDS © Sammy
3Q■CR Azumi
・First completely redesigned pachinko machine with a new cross-shaped control button
・It recreates faithfully the beauty and toughness of Azumi who fights to protect the peaceat the beginning of the Edo Period■ CR Marilyn Monroe© Yu Koyama / Shogakukan, Big Comic Supeior © Sammy・It recreated the beauty of Marilyn Monroe who is popular around the world
・It is the hugely popular Umi type pachinko game.
TM Marilyn Monroe, LLC by CMGWorldwide.com; www.MarilynMonroe.com.
TM Marilyn Monroe, LLC by CMGWorldwide.com; www.MarilynMonroe.com.

©2005 Twentieth Century Fox Film Corporation. All rights reserved.
©2005 Twentieth Century Fox Film Corporation (©1955 Charles K. Feldman

Group Productions, renewed 1983). All rights reserved.

■ CR Super Jetter
・It features Super Jetter which is famous in the 1960s TV program, a time travel science
fiction, as character
・It recreates by speedy latest 3D images©TBS ©Sammy

Source : Fields

Copyright 2005 FIELDS CORPORATION All rights reserved.

6

[Pachislot business]
Result of sales in 1st half of year ended March 31, 2006
Pachislot machine name
Manufacturer
Continuous sales
machines

Start of sales inthis period(Units)

Machine name

Cumulative nits sold－

29,863

Rodeo

Kaiji

Rodeo

Onimusha 3*51,132

120,369

Bisty

Neon Genesis Evangelion*19,136

On salecontinuously

Others
1st half

Units soldUnits sold

Total

Results of machine sales in 1st half of FY March,2006
Titles■Kaiji
・The industry’s first 13-inch full-color full-face LCD.
・It features Kaiji, famous comic as character.It directs hot atmosphere of the worldof gamblers on powerful LCD©Nobuyuki Fukumoto / Kodansha

13,099■ Onimusha 3

85,043・20 inch liquid crystal doughnut-vision
・It features game software Onimusha 3 as character. Capcom’s full support realizes
real beauty of image and utilizes to pachislot© CAPCOM CO.,LTD. 2004 ALL RIGHTS RESERVED.

Start of sales
planned in 3Q

Rodeo

Dokonjo Gaeru

As of November 14*About sales machine name, only Rodeo and Bisty of which Fields is the sole distributor, arementioned.
*Pachislot machines under 10,000 units sales are not mentioned.
*Neo Genesis Evangelion continues to be sold.
※Cumulative units sold are as of September 30■ Neon Genesis Evangelion (New regulation, Fifth edition machine)・First pachislot machine to comply with new regulation. Three types releases at thesame time.
・It recreates the world of Evangelion by directing separately in each character type.
© GAINAX/ProjectEva･TV Tokyo■Dokonjo Gaeru(New regulation, Fifth edition machine)・Rodeo’s first pachislot machine to comply with new regulation. 10 inch wide LCD.
・It features Manga Dokonjo Gaeru as character.It realizes new image by
combination of a variety of direction and replay time function.
©Yasumi Yoshizawa / Office Yasui© Sammy©RODEO

Source : Fields

Copyright 2005 FIELDS CORPORATION All rights reserved.

7

[Pachinko/Pachislot] Unit sales
Sales history
Year ended Year ended
March 2001 March 2002

Year ended
March 2003

Year ended
March 2004

Full year

Full year

1st Half

2nd Half

Full year

1st Half

2nd Half

Operating income

1,700,893

5,730,688

4,406,268

2,374,928

6,781,196

6,111,557

Ordinary income

1,681,106

5,664,866

4,589,086

2,432,962

7,022,048

6,413,795

583,0813,041,486

2,278,072

1,246,300

3,524,372

166,339

222,660

133,448

126,365

Pachinko machine sales(Unit)

95,631
57.5%

62,80928.20%

34,82326.09%

Pachislot machine sales(Unit)

70,70842.5%

159,85171.80%

Agency sales(Unit)

164,705
99.01%

Distribution sales(Unit)

Full year

Year ended
March 2005

Full year

Year ended
March 2006

1st Half

2nd Half

1st Half

5,755,021 11,866,578

3,171,648

8,925,576 12,097,224

1,462,760

5,795,714 12,209,509

3,280,677

9,199,894 12,480,571

1,806,314

3,523,380

3,096,873

6,620,253

1,972,236

4,954,555

6,926,791

961,059

259,813

153,254

170,683

323,937

168,707305,337

474,044

159,387

43,87634.72%

78,69930.29%

42,57527.78%

102,456
60.03%

145,03144.77%

91,15754.03%

190,943
62.54%

282,100
59.51%

74,344
46. 64%

98,62573.91%

82,48965.28%

181,11469.71%

110,679
72.22%

68,22739.97%

178,906
55.23%

77,55045.97%

114,39437.46%

191,944
40.49%

85,04353.36%

151,42368.01%

36,84027.61%

46,56936.85%

83,40932.11%

45,89229.95%

105,71861.96%

151,61046.81%

92,58454.87%

194,22163.61%

286,80560.50%

82,15251.54%

1,634
0.99%

71,23731.99%

96,60872.39%

79,79663.15%

176,404
67.89%

107,36270.05%

64,96538.04%

172,327
53.19%

76,12345.13％

111,11636.39%

187,23939.50%

77,23548.46%

Direct sales(Unit)

77,26846.45%

129,02057.94%

79,85959.84%

82,98965.67%

162,848
62.78%

98,30564.15%

128,291
75.16%

226,596
69.95%

123,33873.10%

239,31078.38%

362,648
76.50%

112,91770.84%

Indirect sales(Unit)

89,07153.55%

93,64042.06%

53,58940.16%

43,37634.33%

96,96537.32%

54,94935.85%

42,39224.84%

97,34130.05%

45,36926.90%

66,02721.62%

111,39623.50%

46,47029.16%

2nd Half

Full year(in ¥thousand)Net income
Unit sales of machines

Sum of Pachinko andPachislot
Pachinko/Pachislot sales ratio

Agency/Distribution sales ratio

Direct/Indirect ratio

Source : Fields

Copyright 2005 FIELDS CORPORATION All rights reserved.

8

Year ended March 2006 Estimation

Source : Fields

Copyright 2005 FIELDS CORPORATION All rights reserved.

9

Year ended March 2006 Estimation (consolidated)
Estimation for year ended March 2006 (consolidated)(Unit : ¥million)

1st half actual

2nd half plan

Year ended
March 2005

Year ended
March 2006

1st half actual

1st half actual

Net sales

30,97535,746115.4%

50,68256,007110.5%

81,65891,753112.4%

Gross profit

8,986

9,365

104.2%

15,766

18,687118.5%

24,752

28,052113.3%

SG & A expenses

5,814

7,902

135.9%

6,841

9,234

135.0%

12,655

17,136135.4%

Operating income

3,171

1,462

46.1%

8,926

9,454

105.9%

12,097

10,916

90.2%

Ordinary income

3,280

1,806

55.1%

9,200

9,321

101.3%

12,48011,12789.1%

Net income

1,972

961

48.7%

4,954

4,832

97.5%

6,926

5,793

83.6％

YOY (%)

Year ended
March 2005

Year ended
March 2006

2nd half actual

2nd half plan

Full year estimation

YOY (%)

Year ended
March 2005

Year ended
March 2006

ActualPlan

YOY (%)※These data are revised plan released August 26, 2005
No change in full year profit plan

Source : Fields

Copyright 2005 FIELDS CORPORATION All rights reserved.

10

Year ended March 2006 Estimation (non-consolidated)
Estimation for year ended March 2006 (non-consolidated)(Unit : ¥million)

1st half actual
Year ended
March 2005

2nd half plan

Year ended
March 2006

1st half actual 1st half actual

YOY (%)

Year ended
March 2005

Year ended
March 2006

2nd half actual

2nd half plan

Full year estimation

YOY (%)

Year ended
March 2005

Year ended
March 2006

ActualPlan

YOY (%)Net sales

30,26533,077109.3%

49,70550,812102.2%

79,97083,889104.9%

Gross profit

8,727

8,245

94.5%

15,455

16,846109.0%

24,18225,091103.8%

SG & A expenses

5,398

6,538

121.1%

6,508

7,918

121.7%

11,906

14,456121.4%

Operating income

3,328

1,706

51.3%

8,947

8,929

99.8%

12,275

10,635

86.6%

Ordinary income

3,265

1,982

60.7%

9,047

8,735

96.6%

12,312

10,71787.0%

Net income

1,992

1,209

60.7%

4,729

4,535

95.9%

6,721

5,744

85.5%

Dividend

2,000

2,000

2,000

2,000

4,000

4,000

※No change in dividend※These data are revised plan released August 26, 2005
No change in full year profit plan

Source : Fields

Copyright 2005 FIELDS CORPORATION All rights reserved.

11

Year ended March 2006 1st half topics

Source : Fields

Copyright 2005 FIELDS CORPORATION All rights reserved.

12

New spread of sports entertainment business

Source : Fields

Copyright 2005 FIELDS CORPORATION All rights reserved.

13

Topics : Acquisition of the shares of J. Sakazaki Marketing Ltd.
and merger between subsidiaries
Overview of J.Sakazaki Marketing Ltd.
(As of December 31, 2004)
1

Trade name

J. Sakazaki Marketing Ltd.

2

Representative

Kazunori Sakazaki, President & CEO

3

Address

2-2-19 Akasaka, Minato-ku, Tokyo

4

Established

July 10, 1980

5

Main business・Planning and operating sports events, selling televisionrights, etc.
・Acquiring copyrights, trademarks, and licenses; granting
licenses

6

Fiscal year end

December 31

7

Capital¥20 million (Total number of outstanding shares 24,000)

8

Sales

¥3,266 million (Year ended December, 2004)

9

Relationship with Fields
Agreement for advertising business (As of July 15, 2005)
Corporation
URL

http://www.jsmgroup.co.jp/

Main achievement of J. Sakazaki Marketing Ltd.
[Television rights]

・SoccerFIFA World Cup South American Qualifying Round / UEFAChampions League / English League Football / Italian League
Football / UEFA Cup Winners Cup / UEFA Cup ・Super Cup / AFC
Package / Champions World Series / German Representative Friendly
Match, etc.

・Baseball

Major League Baseball / Japan Series (for overseas sales), etc.

・Swimming

FINA Swimming World Championship / FINA World Cup Swimming/ FINA World Cup Synchronized Swimming, etc.

・RugbyKDD Rugby World Cup / 5-Nations Rugby / Test matches of England,
Australia, New Zealand, France, etc. / New Zealand Rugby League, etc.

・Tennis

Davis Cup / Fed Cup, etc.

・Golf

Michael Jordan Celebrity Golf / ANZ Ladies Golf, etc[Event marketing]
Real Madrid Asian Tour 2003 / MLB All Star Series / NEC Davis Cup/
KDDI World Cup Rugby / The first Athletics World Championship / World Cup Ski /Canon European Masters Golf / Champions League 2004 / Barcelona FC Asian Tour /Chinese Baseball League (CBL) / CBL All Star Games / MLB Opening Games /All Japan Cheer Dance championship / Greater Tokyo Festival, etc.

■J. Sakazaki Marketing Ltd. holds business resources, such as worldwide network
for sports entertainment as whole, and judges of sports content[Consulting]Osaka Kintetsu Buffaloes / Japan Cheer Dance Association / Otsuka Group / am/pm, etc.
[Licencing]
Stewart Moskowitz, etc.

Source : Fields

Copyright 2005 FIELDS CORPORATION All rights reserved.

14

Topics : Establishment of Japan Sports Marketing
Overview of Japan Sports Marketing

Expanding and strengthening sports entertainment
business(As of September 30, 2005)
1
2
3
4

Trade name
Representative
Address
Established→October 1, 2005 Merged J. Sakazaki Marketing Ltd. and Fields’ subsidiaries, Professional
Management Co., Ltd. (PM) and Total Workout Corporation (TWO).
5Main business■Acquisition of the shares of J. Sakazaki Marketing Ltd.
①Final agreement concerning the acquisition of the shares (released July 15)→July 15, 2005 Acquired 65% of common stock (15,600 shares), Became subsidiary②Final contract concerning merger between Fields’ subsidiaries (released August 5)→Established “Japan Sports Marketing Inc.”■Becoming strong driving force for content integrator business and content providing
business

6
7

・JSM heads for combining existing businesses in group companies, expanding businesschances aligning with sports, and expanding growth opportunities.

8・JSM merged with PM and TWO, Fields’ subsidiaries, and plans maximizing groupsynergy for establishing overwhelming position in global sports and entertainment area.

Japan Sports Marketing Inc.
Kazunori Sakazaki
1-10-8 Dogenzaka, Shibuya-ku, Tokyo
October 1, 2005
・Advertising agency services, etc., acquisition of
copyrights(merchandizing rights) and content
・Management of professional sportspeople, entertainers
・Planning and operating sport events, selling television rights,
etc.
・ Acquiring copyrights, trademarks, and licenses; granting
licenses・ Management of gymnasiums
March 31¥200 million

Fiscal year end
Capital
Total number of
27,280outstanding shares
URL
http://www.jsm.jp■ 3 companies integrated in October 1, 2005 Fields’ subsidiary■Merger style: Professional Management Co., Ltd as continuous company-Fields group-Japan Sports Marketing Inc.
JSM

PM

TWO
Jr.
WTJ
D3P
Expanding and strengthening sports entertainment businessDL

J.Sakazaki Marketing Ltd.

Total Workout Corporation
Professional Management Co., Ltd

Source : Fields

Copyright 2005 FIELDS CORPORATION All rights reserved.

15

Topics : Image of concrete partnership of JSM - I
Birth of Japan Sports Marketing

・Sports marketing－Event marketing－Broadcasting right－License

・Management of
athletes

・Administration of athletic gym
・Plan and sales of sports drink, etc

Sports and entertainment world

Source : JSM documents

Copyright 2005 FIELDS CORPORATION All rights reserved.

16

Topics : Image of concrete partnership of JSM - II
Image of partnership
Partner company

Partner company

Partner company

Partner company

Partner company

Partner company

Japanese and worldwide market
Expansion of sports and entertainment world by partnership
Source : JSM documents

Copyright 2005 FIELDS CORPORATION All rights reserved.

17

Topics : Image of concrete partnership of JSM - III
Image of partnership
Partner company

Sp

ss

d
Tra

Righ
t bus
iness

e nt
em
nag
a
m
s
lete office
Ath

o
tr s
as
s

Management businessms
Athletic gy

ns

t
ras

Ev
en
tb
us
ine

o
c
iat
io

Inf

e

l

ss
ine
us

A
r
t
ist
ag

rm
s

eb
tur
ruc

ncy

sc
ho
o

Amuse
m
商
ent
社
facilitie
s

ltin
g fi

na
l

Marketing, Pcompan R
ies

ing

p an
m
o
c

Partner company

iess,l, Toyppare nies
A
,
s
d
a
s goo
comp
Sport es, Foodma
G

CVS, Dis
芸能ﾌﾟﾛtrﾀibonﾞｸuｼtiｮﾝcompaniesRe
stContent business

aur
ant
s

Partner company

ge
la
ve
y
nc

t provitel si
rta iesP o p anmcoContenn s
tio ieu c anod mp
p r coie n
ov tio
M ibu
str
di

, ra
d

io
s
t
atio
ns

der

Publish s,
er
Newspaper
officesTVa
Tr

Partner company

urances,Law, Ins e
financ

es
sio

in g

nsu

of

end

Co

s
HR

Pr

Partner company

Partner company

Fields will make a stage of deep impressions of sports with partners in various areas
Source : JSM documents

Copyright 2005 FIELDS CORPORATION All rights reserved.

18

Diversification of content produce business

Source : Fields

Copyright 2005 FIELDS CORPORATION All rights reserved.

19

Topics : Diversification in content produce business - I
Profit model by second use of content
1st case

Fields : Start sales of “CR K-1 Premium Dynamite!!”, pachinko machine©FEG/K-1 ©D3 PUBLISHER■1st event with Fields D3P made game of event”K-1 Premium Dynamite!!”■Fields provided copyright of K-1 Premium Dynamite, and made game■Start sales in December, 2004

Content
2nd case

Fields : Start sales of “CR Neon Genesis Evangelion”, pachinko machine©Bisty©GAINAX/Project EVA.・TV Tokyo©D3 PUBLISHER■D3P started sales of “CR Neon Genesis Evangelion”, popular as Bisty’s pachinko machine,
as game soft exclusive for PS2■1st case of “Pachinko/Pachislot simulation software”“CR Neon Genesis Evangelion “ was 2nd case of alliance with Fields■Start sales in October, 2005

Source : Fields

Copyright 2005 FIELDS CORPORATION All rights reserved.

20

Topics : Diversification in content produce business - II
Game sales contract concerning Disney’s various works■D3PUBLISHER INC. and Buena Vista Games Inc. (CA, America) agreed sales contract in Japan concerning various game software from Walt Disney’s videos
Main sales titles until spring, 2006
Kim Possible
Lilo and Stitch
Tim Burton’s Nightmare before Christmas / Pumpkin King(TBD)
Chicken Little (TBD)
The Chronicles of Narnia : The Lion, the Witch, and the Wardrobe (TBD)

Game Boy AdvanceGame Boy AdvanceGame Boy AdvanceAt least 3 machines, including Game Boy Advance and PlayStation 2
At least 3 machines, including Game Boy Advance and PlayStation 2©Disney
Published and distributed In Japan by D3 Publisher Inc.

D3PUBLISHERS OF America : Licensing contract concerning “Hi Hi Puffy AmiYumi™”■D3PUBLISHER of America (CA, America) agreed licensing contract with Warner Bros. Interactive Entertainment (CA,America) in game softwarefor “Hi Hi Puffy AmiYumi™”, mega hit animation program in Cartoon Network, major animation channel in America.
■D3PA will start pre-sale game software for Game Boy Advance® in North America in November,12005. After it, it will start sale in Europe andJapan continuously.
■D3P and D3PA have the right of producing game software for “Hi Hi Puffy AmiYumi™” worldwide for console machines, portable machines,
and PCs.

TM & (C) Cartoon Network. (s05)

D3PUBLISHERS OF America : Business alliance with Tomy’s subsidiary in America
Start of publishing “NARUTO” in North America■D3PA started sales of game software of “NARUTO” on Nintendo’s platform in North America and South America VIZ Media, LLC (CA, America; President & CEO : Hidemi Fukuhara) held thelicense of , collaborating with TOMY Corporation, the subsidiary of TOMY.
■D3PA estimates about same amount of sales as Japan in the first year by collaborated marketing with TOMY.
■In the first case, D3P plans to release title for Game Cube and Game Boy Advance in spring, 2006.

D3Publisher⇒ Major provider in global game market!!

Source : Fields

Copyright 2005 FIELDS CORPORATION All rights reserved.

21

Trend in pachinko/pachislot machines market

Source : Fields

Copyright 2005 FIELDS CORPORATION All rights reserved.

22

Response to market for outdated models and models
certification has expired
Schedule of removal of outdated models and models certification has expired
All machines must be
removed by June 2006
Type A machines(adapted to old regulation)
No schedule decided for removal(so-called “outdated machines”（As of October, 2005）

Type E machines (adapted to old regulation)
Must be removed by about the end of September, 2007 “Ore-no-Sora” and others
A small number remain

Type D machines (adapted to old regulation)“Onimusha3” and others
Must be removed by the end of June, 2007

Type B machines (adapted to old regulation)
Must be removed immediately(They should be removed by the end of 2005.,
There are differences among Prefectures)“Hokuto-no-Ken”, “Yoshimune”
and others
April to December, 2006
About 940,000 pachislot
machines will be removed

October, 2005
Guidance
requesting
removalMachines adapted to new regulation(3-year utilization period after certification)

July, 2004

December, 2005

June, 2006

(Certification
expiration date)

Type C machines (adapted to old regulation)
Must be removed by expiration date

Only new models
will be on themarket“Evangelion” and others

July, 2007

■Type A machines : So-called outdated machines

Models where certification expired prior to July, 2004

■Type B machines : Expired certification machines

Models approved and certified by SECTA prior to July 2004for which certification has already expired■Type C machines : Valid certification machines (1)Models approved and certified by SECTA prior to July 2004for which certification will expire by June, 2007

■Type D machines : Valid certification machines (2)Models submitted to SECTA and receiving approval prior to July 2004 but certified afterward■Type E machines : Valid certification machines (3)Models submitted to SECTA prior to July 2004 but and receiving approval and certification afterward■

Models conforming to the standard revised in July, 2004

Machines complying with new regulations
Source : Fields

Copyright 2005 FIELDS CORPORATION All rights reserved.

23

Estimated ratio of installation for pachislot machinescomplying old and new regulations
Ratio of installation for pachislot (Fields estimates)（As of October, 2005）■2004 1.88 million pachislot machines in use■2004 1.67 million pachislot machine soldOld regulation machines (incl. Outdated machines)
New regulations machines
100%
Sales of machines complying with old regulations

90%
80%

(Manufacturers’ trend)
Focused on the number of old-regulation pachislot
machines held

About 940,000 pachislot machines complying with old
regulation to be removed

First approval and start ofsales of pachislot machinescomplying with new
regulation
Administrative guidance toremove outdated machines
and machines expiredcertification machines

70%
60%
50%

“Hokuto-no-Ken” deadline forremoval about 460,000 units“Yoshimune” deadline forremoval about 220,000 units

Others deadline for removal
about 190,000 units

Deadline for removal of so-called
outdated machines

40%
30%

Deadline for removal of about
70,000 outdated machines andexpired-certification machines

20%
10%

Transition period to new regulation models

Completion of transition to new regulation

0%
Jul Aug
2005

Sep

Oct

Nov

Dec

Jan Feb
2006
Source : Fields

M ar Apr M ay

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan Feb
2007

M ar Apr M ay

Jun

Jul

Chart is estimation by the Fields Marketing Deportment based on p-world data.
Copyright 2005 FIELDS CORPORATION All rights reserved.

24

Topics : Approval for pachislot machines to new regulation
Approval of pachislot machines to new regulation

First approval of Bisty’s “Neon Genesis Evangelion”■July, 2004 : Revision of regulation of amusement machines■Bisty (SANKYO’s complete subsidiary : First approval in July, 2005

【New regulation pachinko machines】■It has more patterns of direction than that of Fields’ pachinko “CR Neon Genesis
Evangelion” which is popular in market.

■November, 2004 “CR Dai Yamato 2” (SANKYO)“CR Osomatsu Kun” (Daiichi Shokai)■3 types started sales simultaneously with original directions to each character.

“CR Neon Genesis Evangelion” (Bisty) and many machines released【New regulation pachislot machines】■No approval from SECTA for a long time after revision of regulation↓■July, 2005 : Bisty, SANKYO Group company© GAINAX/ProjectEva TV Tokyo

First approval of Bisty’s “Neon Genesis Evangelion”→More entertaining, but with less gamble machine appeared

Approval of Rodeo’s “Dokonjo Gaeru”
・Old regulation machines can be sold and set by June, 2007. The issue is to provide thembalancing properly with needs of replacement in halls.
・Soft landing of new regulation machines which are more entertaining with applying old
regulation machines is needed.

■Rodeo (Sammy Group) : Approval ：Approval in October, 2005
■Animation “Dokonjo Gaeru” was adapted to character. New direction was realized by
combination of a variety of direction and real time play function.

・Fields has responsibility to apply trading position as effective as possible, to adjust
interests between manufacturers, and to control the number of start of sales properly
Notes : Removal by July, 2006 : Yoshimune (220,000 units in use by estimation)
Removal by October, 2006 : Hokuto-no-Ken (460,000 units in use by estimation)©Yasumi Yoshizawa / Office Yasui© Sammy©RODEO

Source : Fields

Copyright 2005 FIELDS CORPORATION All rights reserved.

25

Sales policy of old standard Pachislot machines

Source : Fields

Copyright 2005 FIELDS CORPORATION All rights reserved.

26

Expiration date of major machines
The largest number of expired machines during June to October, 2006

(As of October 31, 2005)※Expiration date in Tokyo

Expired date

Machine name

Manufacturer name

Estimated number of units in use

February, 2006

Juggler Girl

Kita Denshi Corporation

About 40,000 units

July, 2006

Yoshimune

Daito Giken Inc.

About 220,000 units

Hokuto-no-Ken

Sammy Corporation

About 460,000 units

Nangoku Sodachi

Olympia Co., Ltd

About 70,000 units

Go Go JugglerV

Kita Denshi Corporation

About 50,000 units

Heiwa Corporation

About 60,000 units

Kita Denshi Corporation

About 30,000 units

October, 2006

February, 2007

April, 2007

Shuyaku wa Zenigata

May, 2007

Juggler TM■2004 1.88 million pachislot machines in use■2004 1.67 million pachislot machine sold

Source : Fields

Copyright 2005 FIELDS CORPORATION All rights reserved.

27

Major holding machines whose date of starting sales have decided
Machines whose date of starting sales are during June to December, 2005
Date of starting sales

Manufacturer nameJuly, 2005

Daito Giken Inc.

Osu! Bancho

LCD

Sankyo Corporation

Mu-mu World

15 inch LCD

Heiwa Corporation

Mah-jong Monogatari 2

5 inch LCD (Developed in-house) Limited sales

Yamasa Co., Ltd

Neo Planet 999

EL vision

Olympia Co., Ltd

Hideki ni Muchu

5.6 inch LCD

Daiichi Shokai Co., Ltd

HibiscusCompletely informed type

Taiyo Co., Ltd

Hello Santa

VFD display

Sammy Corporation

Ultra man Club

20 inch donut LCD

Aristocrat Technologies

Kyojin no Hoshi 3

7 inch LCD

November, 2005

Daiichi Shokai Co., Ltd

Osomatsu Kun

LCD

December, 2005

Sammy Corporation

Aladdin Evolution

10 inch wide LCD

August, 2005

September, 2005

Machine name

Notes

October, 2005

Source : Fields

Copyright 2005 FIELDS CORPORATION All rights reserved.

28

Simulation of provision during replacement of Yoshimune and
Hokuto-no-Ken
Estimated monthly production capacity in major manufacturers
Demanded number

Manufacturer name

Estimated monthly production capacity

Sammy Corporation

About 60,000 units

Yamasa Co., Ltd

About 40,000 units

Net Corporation

Purchasing parts ftom Yamasa GroupSum
About 200,000 units provided

Daito Giken Inc

About 10,000 units↓

Rodeo Co., Ltd

About 40,000 units

550,000 units shortmaximun

Bisty

About 25,000 units

Daiichi Shokai Co., Ltd

About 17,000 units〔June to October, 2006〕■Yoshimune
about 220,000 units■Hokuto-no-Ken about 460,000 units■Others
about 70,000 units→About 750,000 units removal

Maximum providing capacity

Source : Fields

Copyright 2005 FIELDS CORPORATION All rights reserved.

29

Setting deadlines for major machines and holding machines
Setting deadlines for old regulation pachislot machines and holding machines(As of October 31, 2005)

About 940,000 old regulation pachislot
machines will be removed
setting

Machine name
Juggler Girl
Yoshimune
Hokuto-no-Ken
Nangoku Sodachi
Go Go Juggler V
Shuyaku wa Zenigata
Juggler TM
Holding machine
Machine A
Machine B
Machine C
Machine D
Machine E
Machine F
Machine G
Machine H
Machine I
Machine J
Panic Mouse
Tomb Raider
Ore no Sora

Manufacturer Thousand
Kita Denshi
Daito
Sammy
Olympia
Kita Denshi
平和
Kita Denshi

2005
10 11

12

2006
1
2

40
220
460
70
50
60
30

3

4

5

6

7

8

9

10

※Expiration date in Tokyo
11

12

2007
1
2

3

4

5

6

7

8

9

10

11

12

About 680,000 machines in all will be removed

S company
D company
N company
N company
Y company
N company
N company
K company
H company
S company

Olympia
Bisty
Rodeo

※LCD machines
Source : Fields

Copyright 2005 FIELDS CORPORATION All rights reserved.

30

Appendix

Source : Fields

Copyright 2005 FIELDS CORPORATION All rights reserved.

31

Content Provider Fields
Business Model
Content development

Advertisement
plannerTV
planner

CopyrightCMcreatorGame
creatorCopywriter

Broadcast
Programcreator

Production

Distribution
Cellular phone content

TV & CMSportsSportsCD & DVD

Fans/
Players

Overseas Players

Games
Games

Content providing

Copyright development

Copyright acquisition

Entertainers
Entertainers &&Artists
Artists

Research

CartoonCartoon&&Animation
Animation

Copyright acquisition

TV
TV&&MoviesMoviesDomestic Players

Movies & Music

Various goods

Pachinko
Pachislot
Arcade games
Home-use games

RelatedRelated companies
companies

Source : Fields

Copyright 2005 FIELDS CORPORATION All rights reserved.

32

Our Tracks-2005
Major events in the history of Fields■In line with our corporate philosophy, “The greatest Leisure for All People”, Fields has set its insights on the pachinko/pachislot market. The most popular public leisure activity in Japan, and has
aimed to revitalise the market through a variety of new challenges. We have established a nationwide sales network and solidified a unique position that connects the many pachinko/pachislot fanswith pachinko halls and pachinko/pachislot machine makers, while continuing to grasp the needs of all industry participants and providing proposal-oriented services through intensive marketing.
As a forerunner in entertainment-oriented trends for pachinko/pachislot machines■Equity and business alliance with D3Publisher Inc. in January, 2004
With the objective of more openly distributing pachinko/pachislot machines■Established Professional Management Co., Ltd and Total ■D3Publisher Inc. becomes consolidated subsidiary inWorkout Corporation
March,2005■Established branch offices nationwide in Tohoku, Chugoku,■Purchase stock of Kadokawa Haruki Corporation in March, 2005
Shikoku and Kansai regins■Changed company name to Fields■Established branch offices in Tokyo and Nagoya■JASDAQ trading of shares ■Acquired shares of J. Sakazaki Mrketing Ltd in July, 2005
■The company was established in Nagoya selling
pachinko/pachislot machines

88

92

began in March, 2003
■Hosted the hall design competition
inviting architects from worldwide■Established White Trash Charms
Japan Co., Ltd

95

00

01

02

03

04

■Merged three subsidiaries to form Japan Sports Marketing

05

06

Evolution in technique in LCD and chip■Formed partnership with Sammy Corporation, an
pachinko/pachislot maker, for joint sales■Initiated Rodeo Corporation, a pachislot maker,
with Sammy Corporation■Sparked a boom in pachislot machines that feature■Began sales of pachinko machines created by Sammy Corporation
copyrighted characters
exclusive for Fields in July, 2003
■Launched Communication Satellite (CS) broadcasting service forthe pachinko industry in collaboration with Mitsui & Co., Ltd■Bought out “Leisure Nippon Newspaper Company” to build our new
vision for the industry■Launched “Hall TV” system, a pachinko hallmanagement support system
Growing demand and increasingly
diversified preference for entertainment■Business alliance with SANKYO Group member Bisty Co., Ltd to become the sole
distributor of its pachinko/pachislot machines in November, 2004

■Started sales based on the first full scale collaboration with Bisty

Carefully observing the potential needs of the pachislot market

To raise awareness and invigorate the industry
An independent trading firm handling all models of all manufacturers

Fablless manufacturer

Content provider

NEXT

Source : Fields

Copyright 2005 FIELDS CORPORATION All rights reserved.

33

Financial highlights
Fields 1999-2005
Key financial data (¥thousand)1999.3

2000.3

2001.3

2002.3

Net sales

11,811,500

10,017,585

11,496,060

34,560,468

61,888,832

66,211,589

81,658,011

Operating income

138,791

768,876

1,700,893

5,730,688

6,781,196

11,866,578

12,097,224

Ordinary income

107,358

726,910

1,681,106

5,664,866

7,022,048

12,209,509

12,480,571

Net income

34,842

262,168

583,0813,041,486

3,524,372

6,620,253

6,926,791

Paid-in capital

10,00010,000116,000

530,500

1,295,500

1,295,500

7,948,036

Shareholders’ equity

23,938286,107

1,069,803

3,883,201

8,752,797

14,507,820

33,426,273

5,388,131

6,199,947

6,211,821

18,631,438

17,090,435

37,115,839

72,584,547

Cash flows from Operating activities－－

1,105,738

4,525,559

3,316,128

851,192

2,965,857

Cash flows from Investing activities－－

269,440△ 724,077△ 2,253,217△ 3,190,193△5,257,154

Cash flows from Financial activities－－△ 920,780

2,004,198△ 2,454,804

2,029,999

10,177,881

Cash and cash equivalents at end of the period－－

1,414,660

6,857,525

5,739,061

5,437,758

13,326,256

Total assets

Indicators per share (unit : JPY)
Shareholders’ equity per share

1999.3

2000.3

119,690

2001.31,430,535

2003.3(consolidated)2002.3

461,122

2003.3(consolidated)

1,325,324

Net income per share
Management indicators (Unit : %)－－15,000174,211

1,310,844

2,075,024

1999.3

Shareholders’ equity ratio
Return on equity
Dividend as percentage of Shareholders’ equity(non-consolidated)’

2000.3

2001.3New shares

27,398

2nd new shares

548

1,275,256
2002.3

2004.3(consolidated)2005.3(consolidated)2005.3(consolidated)

268,600

89,30596,026

10,00024,000・Memorial 10,000
・Interim 10,000
・Full year 4,000

4,000・Interim 2,000・Full year 2,000

117,233

40,46519,888Old shares 100,000

Annual dividend per share(non-consolidated)2004.3(consolidated)2003.3(consolidated)2004.3(consolidated)2005.3(consolidated)

0.4

4.6

17.2

20.8

51.2

39.1

46.0

534.6

169.1

86.0

122.8

55.9

56.9

28.9

－

－

6.0

7.8

7.9

*20.1

20.7

*Dividend as percentage of shareholders’ equity in 2004.3 is calculated including memorial dividend

Others1999.3

2000.3

2001.3

2002.3

Total outstanding shares

200

200

2,320

Employees (persons)

166

210

319
・October, 2002

2003.3(consolidated)

2,930
323
10-for-1 stock split

2004.3(consolidated)

32,300460・November, 2003

5-for-1 stock split

2005.3(consolidated)

161,500

347,000651

758

・September, 2004 2-for-1 stock split
・Consolidated from 2003.3

Source : Fields

Copyright 2005 FIELDS CORPORATION All rights reserved.

34