Press Release
TOKYO, Feb. 4, 2020 / JALUX Inc.

Moriizo, One of Japan’s Top Premier “Shochu” Distilled Spirit Brands,Selects JALUX as Exclusive Export AgentJALUX Inc. (TSE First Section: 2729) has been chosen by MORIIZO SHUZO CO., LTD. as an exclusive
export agent for the “Moriizo” brand of “shochu” distilled spirit. The company is beginning toexport it mainly to the United States and Europe as well as China and other Asian countries inFebruary 2020.
MORIIZO SHUZO, based in Kagoshima Prefecture, southwestern Japan, is a shochu distillery withover 130 years of history, and was referred to as “the Chateau Petrus” of Kagoshima’s shochu
distillers by the New York Times. Also it is well known that Jacques Chirac, former president ofFrance, so loved to drink Moriizo that he sent a thank-you letter to the company.

The “Moriizo” brand was established in 1988. Since then, it has captivated many fans with its
intriguing taste, high quality and limited availability. Because of this combination, Moriizo is highly
desired, with the distillery and the designated retailer both selling the product by lottery -- when itis available.
The company chose JALUX as the sole export agent for Moriizo, based on its successful trackrecord of importing fine champagne and wines from around the world, and exporting “washu”(traditional Japanese alcoholic beverages) such as “sake” rice wine.
Kakushi Mori, the fifth-generation head of the Mori family, said: “Our family has been making highquality shochu for over 130 years. Even in Japan, Moriizo has had limited distribution to Japan
Airlines and major department stores. We realized that in order to reach the world, we needed acompany with international experience in fine wines and spirits to help us deliver Moriizo to theworld. We’re very excited about our partnership with JALUX.”

Osamu Yamamoto, executive officer of JALUX, said, “JALUX is highly trusted by our partners ofwineries around the world as a company dedicated to strategic, long-term brand building. Working
with Moriizo gives us the opportunity to promote the world about the rarest and best Japaneseshochu. We’re very proud and pleased to bring Moriizo shochu to the international stage.”
About shochu
Shochu, Japan’s most famous distilled spirit, is typically distilled from sweet potatoes, barley, rice,cane sugar or buckwheat. Moriizo’s shochu is distilled from Kogane Sengan sweet potatoes grownspecifically for the company, fermented with native yeast in its original facility (built in 1885), in
handmade clay vats that are over 130 years old. Moriizo uses the region’s famous Tarumizu springwater from the company’s own well.
What makes shochu different from other distilled spirits, such as vodka, is that it is only distilledonce. This allows the spirit’s original base ingredients to greatly influence the aroma and flavor ofthe final product. Shochu is also usually distilled at around 40-50 proof, making it a lighter spirit ingeneral.
As “Washoku” (traditional Japanese cuisine, added to UNESCO's Intangible Cultural Heritage List in2013) becomes more popular throughout the world, JALUX plans to sell the Moriizo shochu to fineJapanese restaurants and bars in major cities abroad.
About JALUX Inc.
JALUX Inc. is a trading company with expertise in the aviation and airport areas. It provides originalvalue-added products and services in following four business domains; Aviation & Airport business,
Life Service business, Retail business and Food & Beverage business. For details, visit:
http://www.jalux.com/en/profile/.
About Moriizo Shochu- Trade name: Gokujo Moriizo- Net content: 720ml- Alcohol content: 25%- Ingredients: sweet potatoes, koji (malted rice)- Characteristics: Moriizo Shochu is a luxury distilled spirit that has gone through a long-ripening
process for more than three years in a storehouse with stable temperature and humidity. Its sweetflavor and mild taste spread in the mouth.
- Export destinations: Countries around the world, including the United States, European countries
and China- Scheduled to start exporting: Febuary 2020
References
Overview of MORIIZO SHUZO
1. Established: 1885
2. Representative: Kakushi Mori, the fifth-generation head of the Mori family
3. Business content: Production and sale of shochu distilled spirits

4. Company website: http://www.moriizo.com/
5. Brand name: In the USA, they sell under the name with its Chinese character, and outside theUSA, they sell under the “MORIIZO” trade name.

About JALUX Inc.
JALUX Inc. is a trading company having its own strength in the aviation and airport-related
domains. It provides original value-added products and services in following four businessdomains; Aviation & Airport business, Life service business, Retail business and Food & Beveragebusiness.
For details, visit: http://www.jalux.com/en/profile/

JALUX Inc.
Corporate Communication Team
Corporate Planning Department

Contact:
TEL: +81-3-6367-8822
E-MAIL: kkr@jalux.com
URL: https://www.jalux.com/en/profile/