YOUR ATTENTION IS DRAWN TO THE IMPORTANT INFORMATION SET OUT ON THE FOLLOWING SLIDE. BY READING ANYPART OF THIS PRESENTATION, YOU ARE DEEMED TO HAVE READ, UNDERSTOOD AND AGREED TO SUCH INFORMATION.

The Samsung Electronics Value Enhancement Proposals

October 5, 2016

IMPORTANT INFORMATIONThis presentation (i) is from and is published by Blake Capital LLC (“Blake”) and Potter Capital LLC (“Potter”), both of which are Elliott affiliates; and (ii) accompanies a letter from Blake and Potter
to the directors of Samsung Electronics Co., Ltd. (“Samsung Electronics”, “SEC” or the “Company”) (the “Letter”). Capitalized terms used in this presentation shall unless otherwise defined bear themeanings ascribed to them in the Letter. Many of the statements in this presentation are the opinions and/or beliefs of Blake and/or Potter, which are based on their own analysis of publicly availableinformation. Any statement or opinion expressed or implied in this presentation is provided in good faith but only on the basis that no investment decision(s) will be made based on, or other reliancewill be placed on, any of the contents herein by others. Nothing in the Letter, this presentation or in any related materials is a statement of or indicates or implies any specific or probable value outcome
for Samsung Electronics’ shareholders in any particular circumstance.
Blake, Potter, Elliott and/or any of their respective affiliates (i) may at any time in the future, without notice to any person (other than as required under, or in compliance with, applicable laws andregulations), increase or reduce their holdings of any Samsung group entity’s shares or other equity or debt securities and/or may at any time have long, short, neutral or no economic or other exposurein respect of any Samsung group entity’s shares or other equity or debt securities; and/or (ii) may now have and/or at any time in the future, without notice to any person (other than as required under,
or in compliance with, applicable laws and regulations), establish, increase and/or decrease long or short positions in respect of or related to any Samsung group entity’s shares or other equity or debt
securities, in each case irrespective of whether or not all or any of the Samsung Electronics Value Enhancement Proposals are or are expected to be implemented.
This presentation is published solely for informational purposes and is not, and may not be construed as, investment, financial, legal, tax or other advice.
This presentation has been compiled based on publicly available information (which has not been separately verified by Blake, Potter or Elliott or any of their respective affiliates) and does not:(i)

purport to be complete or comprehensive; or(ii)constitute an agreement, offer, a solicitation of an offer, or any advice or recommendation to enter into or conclude any transaction or take or refrain from taking any other course of action(whether on the terms shown herein or otherwise).

The market data contained in or utilized for the purposes of preparing this presentation is (unless otherwise specified) as at the end of trading hours on October 4, 2016. Changes may have occurred or
may occur with respect to such market data and neither Blake, Potter nor Elliott or any of their respective affiliates is under any obligation to provide any updated or additional information or to correct
any inaccuracies in this presentation.
The information in this presentation contains ‘forward-looking statements’. Specific forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts
and include, without limitation, words such as “may,” “can,” “will,” “expects,” “believes,” “anticipates,” “plans,” “estimates,” “projects,” “targets,” “forecasts,” “seeks,” “could”, “would” or thenegative of such terms or other variations on such terms or comparable terminology. Similarly, statements that describe any objectives, plans or goals of Blake and/or Potter are forward-looking. Any
forward-looking statements are based on the current intent, belief, expectations, estimates and projections of Blake and/or Potter. These statements are not guarantees of future performance and involverisks, uncertainties, assumptions and other factors that are difficult to predict and that could cause actual results to differ materially. Accordingly, you should not rely upon forward-looking statements
as a prediction of actual results and actual results may vary materially from what is expressed in or indicated by the forward-looking statements.
No representation or warranty, either expressed or implied, is provided in relation to the accuracy, completeness or reliability of the information contained herein, nor is it intended to be a complete
statement or summary of the securities, markets or developments referred to herein. It should not be regarded by recipients as a substitute for the exercise of their own judgment. You should obtainyour own professional advice and conduct your own independent evaluation with respect to the subject matter herein. The information contained herein has been made available on the basis that therecipient is a person into whose possession such information may be lawfully delivered in accordance with the laws of the jurisdiction in which the recipient is located.
Each of Blake, Potter, Elliott and their respective affiliates expressly disclaims any responsibility or liability for any loss howsoever arising from any use of or reliance on this presentation or its
contents as a whole or in part by any person, or otherwise howsoever arising in connection with this presentation.
2

Executive Summary

EXECUTIVE SUMMARY
Samsung Electronics is a leading global technology company which has failed for years to deliver propershareholder value Samsung Electronics has a first-class portfolio of technology businesses which has made it Korea’s flagship enterprise Despite its impressive business achievements, Samsung Electronics’ ordinary shares typically trade at steep valuation discounts(approximately 30% to 70%) when compared to the Company’s closest peers
 These valuation discounts are in our view symptomatic of a combination of value-sapping factors, including:— an unnecessarily complex Samsung group structure and ongoing uncertainty around a possible restructuring;— sub-optimal capital management and bottom-tier shareholder returns;— the lack of an effective international equity listing for Samsung Electronics’ core operating businesses; and— subpar corporate governance within the Samsung group

4

EXECUTIVE SUMMARY contd.
A unique opportunity - the Samsung Electronics Value Enhancement Proposals
 The Samsung Electronics Value Enhancement Proposals are a package of measures designed to address those factors:
 Taking action to unlock the value of Samsung Electronics’ treasury shareholding as part of a streamlining of the Samsunggroup structure The streamlining would include:
oa demerger of Samsung Electronics into a listed holding company (Samsung Holdco) and a listed operating company(Samsung Opco);

oa tender offer by Samsung Holdco to acquire further Samsung Opco shares; andoa merger of Samsung Holdco with Samsung C&T (KRX stock code 028260:KS) on fair terms

 This would benefit all stakeholders by creating a transparent and easy-to-value organizational structure, retaining the Lee
family’s controlling interest
 Optimizing Samsung Opco’s capital management and dividend policies, to bring its balance sheet and shareholder returnsup to international corporate standards
 A one-time cash dividend payment by Samsung Opco of KRW30tn or KRW245,000 per share, representing 15% of Samsung
Electronics’ share price of KRW1,614,000 as of October 4, 2016
 An ongoing commitment to return 75% of Samsung Opco’s free cash flow to its shareholders
 Enhancing investor access A Samsung commitment to achieve a NASDAQ listing for Samsung Opco (in addition to a KRX listing) Improving corporate governance Adopting key board improvements and governance policies at Samsung Holdco and Samsung Opco We see this as a tremendous opportunity to deliver real shareholder value, corporate governance and transparency improvements, tohelp Samsung Electronics achieve an equity market valuation that properly reflects its first-class portfolio of businesses51. Samsung Electronics offers a compelling investment case2. Samsung Electronics’ shareholders have long suffered significant
undervaluation of the business by the equity market3. We view Samsung Electronics’ chronic undervaluation as symptomaticof a combination of value-sapping factors4. The Samsung Electronics Value Enhancement Proposals1. REORGANIZE THE SAMSUNG GROUP IN A FAIR AND
TRANSPARENT MANNER
Taking action to unlock the value of Samsung Electronics’ treasury shareholding1 as part of a streamlining of the Samsung
group structure – this would benefit all stakeholders by creating a transparent and easy-to-value organizational structure,retaining the Lee family’s controlling interest

 We outline below and on slides 28 to 31 in the Appendix the key steps by which the reorganization aspects of the Samsung Electronics Value Enhancement
Proposals could be implemented:
1 Demerger of Samsung Electronics into a listed holding company (Samsung Holdco) and a separately listed operating company (Samsung Opco) –helping to unlock the value of the treasury shares1, as they become (i) Samsung Holdco’s holding in Samsung Opco upon demerger; and (ii) Samsung
Holdco treasury shares, which can be utilized as consideration in the next step – the tender offer
2 Tender offer by Samsung Holdco for Samsung Opco shares in exchange for Samsung Holdco treasury shares, which would be intended to increase
Samsung Holdco’s stake in Samsung Opco
3 Merger between Samsung C&T and Samsung Holdco on fair terms, to form a combined and enlarged Samsung Holdco— Merger would create a holding company with aggregated holdings in two key Samsung affiliates: Samsung Opco and Samsung Life— Samsung Holdco’s stake in Samsung Opco would meaningfully increase to above 17.0%2
Absent an unlocking of the value of Samsung Electronics’ treasury shareholding as part of the group streamlining that we are proposing, the recent policy ofcancelling repurchased Samsung Electronics shares should also be applied to the entire currently uncancelled treasury shareholding, so that it is no longer asignificant drag on shareholder value

Notes:

1. The value of the 19,010,776 ordinary treasury shares as stated in the June 30, 2016 Samsung Electronics interim accounts (1,083,090 of which treasury shares were repurchased under therecent buyback program and are to be cancelled) was KRW10,251 billion. The market value of 19,010,776 Samsung Electronics shares as at October 4, 2016 was KRW30,683 billion – a
difference of KRW20,432 billion (approx. US$18 billion).
2. After the merger of Samsung Holdco and Samsung C&T the combined shareholding of the merged entity in Samsung Opco would be 17.0% (before taking into account any increase in thatshareholding which could result from the pre-merger tender offer by Samsung Holdco for shares in Samsung Opco). Any increase in Samsung Holdco’s shareholding in Samsung Opco from thetender offer would primarily depend on the terms and level of acceptance of the tender offer.

22

4. ADOPT KEY BOARD IMPROVEMENTS AT SAMSUNG HOLDCOAND SAMSUNG OPCO
We propose the addition of at least three truly independent directors to the boards of Samsung Holdco and Samsung Opco

 The Samsung Electronics Value Enhancement Proposals would, if implemented, allow for significant improvements to Samsung Holdco’s andSamsung Opco’s governance structures which are reflective of Samsung Electronics’ global brand and business reach The addition of at least three independent directors with suitable international corporate backgrounds (and also with a view to enhancing diversity on
the board as part of those changes) would result in the boards of directors becoming more representative of their respective shareholder bases The increased ratio of non-executive directors to executive directors would result in improved oversight and accountability
 The Lee family’s important position as part of the Samsung group would be expected to continue and would be likely to be reflected in thecomposition of the boards of Samsung Holdco and Samsung Opco

25

INDEPENDENT RESEARCH ANALYSTS’ COMMENTS
Independent research analysts have commented1 on many of the issues which underpin the Samsung Electronics Value Enhancement Proposals:“The amount of FCF should continue to rise in the next two years, in spite of rising capex. As a result, we expect share repurchases/cancellations torecur every year, in addition to rising cash dividends. Moreover, the company needs to implement another round of its ‘special’ share buyback
program in the future, since its net cash balance is still rising, up 6%QoQ to Won64.9tr in 2Q16.”
Macquarie, July 28, 2016

“One way of unlocking this value could be a holding and operating company separation... . Advantages could include: (i) streamlining management
structure focused on its business prospects and less group issues; (ii) allowing greater transparency and potentially higher dividend payments tobenefit the holding company; and (iii) this could involve potential gains from non-core asset disposals and revaluation of assets.”
Morgan Stanley, July 2, 2016

“However, given very modest or even negative market expectations, we see significant rerating upside potential if the company implements better
shareholder returns, either proactively or pushed by minority shareholders.”
Citi, October 27, 2015

“We believe SEC’s significant non-operating asset value should become clear through proactive shareholder returns and the group restructuringprocess.”
Barclays, October 7, 2015

Notes:

1. The contents of this slide shall not be taken to mean or imply (i) that the research reports referred to are a representative sample of all research reports on the topics concerned; or (ii) that theauthors of the reports or their employing banks/brokers endorse in any way the Samsung Electronics Value Enhancement Proposals or the views set out in this presentation. We have emboldened, by
way of emphasis, certain parts of the original text of the analysts’ views which appear in this presentation.

26

INDEPENDENT RESEARCH ANALYSTS’ COMMENTS contd.
“We believe that the market is giving a sizable discount to the value of its cash and investment assets which account for 44% of the current market cap
due to poor capital management. Once group restructuring is close to the end, however, we think SEC will gradually increase shareholder returns via sharebuybacks and higher dividends, which should provide meaningful catalysts to the stock, in our view.”
JPMorgan, June 15, 2015

“With the newly created incentive to pay out more of it earnings through dividends, all investors in SEOC [newco] would benefit. We think, broadly rising
dividend yield and valuation multiple discount on SEC’s shares (lack of transparency, cross-holding structure, lack of speed in establishing a consistentdividend policy and bloated equity base due to heavy cash accumulation) could be eliminated and set a tone to a valuation multiple expansion.”
Credit Suisse, January 12, 2015

“If Samsung Group were to restructure into a holding company, our case studies show it would be likely to have positive share price implications. LG
Group’s value post restructuring (to a holdco) increased by 38.5% in the first six months, while SK Group’s value increased 34% immediately after re-listing asa holdco.”
Deutsche Bank, November 3, 2014

Notes:

1. The contents of this slide shall not be taken to mean or imply (i) that the research reports referred to are a representative sample of all research reports on the topics concerned; or (ii) that theauthors of the reports or their employing banks/brokers endorse in any way the Samsung Electronics Value Enhancement Proposals or the views set out in this presentation. We have emboldened, byway of emphasis, certain parts of the original text of the analysts’ views which appear in this presentation.

27

5. Appendix

3. SAMSUNG HOLDCO MERGES WITH SAMSUNG C&T TO FORM
AN ENLARGED SAMSUNG HOLDING COMPANY
Lee Family

Samsung C&T
Corp

Samsung
HoldcoB
20 8%

Minimum 17 0%
19.3%

A
1.3%

Samsung Fire &Marine

Samsung Opco
7.4%

15 9%

19.6%

23.7%

7.0%

Samsung SDI

Samsung
Electromechanics

SamsungEngineering

15 0%

Samsung
Securities
10.9%

19.2%

3.4%

39.7%

17.6%

Samsung Card
0.4%

Samsung Life
10.2%

71.9%

5.1%
1,3%

Samsung SDS

Samsung Heavy

Hotel Shilla
7.3%

A After the merger of Samsung Holdco and Samsung C&T the combined shareholding of the merged entity in Samsung Opco would be 17.0% (before taking into account any increasein that shareholding which could result from the pre-merger tender offer by Samsung Holdco for shares in Samsung Opco). Any increase in Samsung Holdco’s shareholding inSamsung Opco from the tender offer would primarily depend on the terms and level of acceptance of the tender offer.
BThere would be scope to reduce or eliminate any residual circular or cross-shareholdings that remain after the merger between Samsung Holdco and Samsung C&T, as part of, forexample, a demerger of Samsung Holdco into a Samsung General Holding Company (Samsung GHC) and Samsung Financial Holding Company (Samsung FHC). Such a demerger
would be designed to consolidate the holdings of the Samsung group’s main non-financial affiliates under Samsung GHC and its key financial units under Samsung FHC, in linewith continuing regulatory pressures on groups like Samsung to separate financial capital from industrial capital and to improve transparency, including by eliminating any group
circular holdings or cross-holdings.
31