For Immediate Release
May 31, 2017
LIXIL Corporation

LIXIL Brands Focused on Innovative Solutions for Chinese
Consumers
INAX, American Standard and GROHE brands all present at KBC 2017 in Shanghai
Tokyo, Japan – LIXIL Corporation (“LIXIL”), a global leader in housing and building materials,products and services, will feature more than 60 products from three of its flagship water technology
brands at the 22nd Kitchen & Bathrooms China (KBC) show this week in Shanghai (31 May – 3 June2017). Products to be unveiled by brands INAX, American Standard, and GROHE range frominnovative shower experiences to ceramics that enhance how we live day to day.
LIXIL’s huge presence at KBC – Asia’s leading kitchen and bathroom trade show – showcases how it isleveraging its global scale and heritage of innovation for better living solutions.
American Standard, a brand with a 140-year-old history, is delivering on its commitment to raise thestandard of living healthily, responsibly and beautifully around the world. American Standard will
showcase a range of shower toilets with features including a deodorizer and dryer, leveraging coretechnologies from LIXIL. Also on display will be the brand’s latest model vanity units, an essential partof the bathroom, providing more space for consumers, as well as the EasySET shower system, whichallows the user to immediately enjoy a shower at a preset temperature and pressure.
Meanwhile, GROHE, a world leading premium sanitary fittings brand, is helping meet consumer
demand for more customization with a range of products that blend perfectly with your preferredbathroom design. This lineup includes the brand’s most innovative products yet, such theRainshower® SmartControl: a smart control that memorizes your desired shower settings. GROHE
will also be displaying the Sensia® Arena, which features smart technology and personalization
options whilst defining a new level of hygiene.
INAX, the brand that first manufactured a shower toilet in Japan in 1967, announced a new one-stop
service model for consumers in China under the brand’s “Simplicity for You” proposition. Incollaboration with the Alibaba Group, China’s largest online marketplace, the new INAX “Direct toConsumer” business model allows consumers to enjoy a simple shopping experience from purchaseto after sales via Alibaba’s business-to-consumer platform called Tmall, providing guaranteed qualityand prices. Among the products INAX will be displaying at KBC are e-bidet toilet seats and the Satis Se-toilet, a new shower toilet for the region incorporating the brand’s technological innovations
including LIXIL’s stain-resistant ceramic technology, AQUA CERAMIC.
Bijoy Mohan, CEO, LIXIL Water Technology and LIXIL Housing Technology, Asia, commented: “I’mproud of to see so many of our brands coming together and delivering on LIXIL’s promise ofinnovation and design to create even better living solutions for consumers. The China market is in the1midst of a transformation to a consumer driven economy, and we are taking the lead in orienting ourbrands towards fulfilling the demand generated by this transformation. We believe in combining thebest of our expertise to deliver effective and accessible solutions for people across the world.”- Ends -About LIXIL
LIXIL Corporation is a global leader in housing and building materials products and services. The foundation of LIXIL’s
success is our constant investment in technological innovation to improve the way we live. Delivering core strengths inwater, housing, building and kitchen technologies, our brand portfolio businesses LIXIL, GROHE, American Standard
Brands and Permasteelisa are leaders in the industries and regions in which they operate. LIXIL produces some of theworld’s most fundamental and innovative products and services, and our solutions are an integral part of some of theworld’s most iconic and cutting-edge living and working spaces. Operating in more than 150 countries, andemploying more than 80,000 people, we bring together function, quality and design to make people’s lives better, andmore delightful – wherever they are.
About LIXIL Group
LIXIL Group Corporation (TSE Code: 5938) is the listed holding company containing LIXIL Corporation, LIXIL VIVACORPORATION and LIXIL Housing Research Institute, Ltd.. The Group, which is led by President and CEO Kinya Seto, isinvolved in a broad spectrum of housing-related businesses, ranging from the manufacture and sales of building
materials and housing equipment to the operation of home centers and a network of homebuilding franchises, andcomprehensive real estate service. LIXIL Group Corporation posted ¥1.79 trillion in consolidated sales in FYE March2017.

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