Using the Sugomono Database Website

PamphletComputer/Smartphone

Contact Us

Look through this pamphlet toﬁnd out more about Ehimeʼsoutstanding Sugomono products
and associated traditions.

Check out the Ehime Hyakkasen andEhime Hyakkaten websites and social media
accounts to learn about the very latest additions
to the Sugomono and Sugoaji lineups.

Be sure to get in touch theproducts that interest you.
The more you discover, the more
you will feel the love of Ehime!

Discover Outstanding Ehime Products

Purchase Outstanding Ehime Products

Browse a wide selection of specialties
from Ehime, including featured Sugoaji
and Sugomono products, on a convenient, and simple website.

Read about outstanding local foodproducts, like red seabream and citrus
fruits, in the Sugoaji series, and non-foodproducts, like Imabari towels, Tobe-yaki
pottery, pearls, and mizuhiki decorative
paper cords, in the Sugomono series.

https://event.rakuten.co.jp/area/ehime/product/

https://ehime-hyakka.com/

Outstanding Ehime Products on Social Media

Follow our social media accounts for information on products,updates from the Ehime Promotion Headquarters, and more.
We hope to spread the love and increase sales
for Sugomono and other local specialties.

Inquiries Regarding Website & Listed Businesses

Ehime Prefecture“Ai No Kuni” Ehime Promotion Headquarters
4-4-2 Ichibancho, Matsuyama City
Ehime Prefecture, JAPAN 〒790-8570
TEL／089-912-2556

FAX／089-912-2561

Email／ehime-sales@pref.ehime.lg.jp

Instagram

Facebook@ehime̲
eigyohonbu@ehime.sales

Ehime Prefecture is home to a wide variety of traditional local
products nurtured by the rich nature and culture. Its name originatesfrom the early Japanese chronicle of myths called the Kojiki ("Recordof Ancient Matters"), which depicts the creation of Japan. Ehime
certiﬁes many of its local specialties, along with products thatincorporate fresh, new ideas while drawing on tradition, as
outstanding "Sugomono" products and showcases them in online
databases.

Ehimeʼs Outstanding “Sugomono”Products

PearlsGlistening drops of brilliance ̶New locally driven ways to love pearls

Designated as a traditional craft of Japan ̶
Beautiful masterpieces for everyday use

The Uwa Sea, with its calm waves and deep inlet coastline, has been
one of the top regions in Japan for pearl since farming in that area
began in 1907. The secret to the special beauty of these pearls isthat they are grown from Akoya pearl oysters. Rare even in Japan,
this process ̶ referred to as the Ehime Method ̶ has Akoya pearl
oyster farmers and pearl producers meet frequently to discuss ways
to produce high-quality pearls.In Uwajima City, a movement called“Pearl Biz” is being promoted with the aim to make pearls a morefamiliar part of daily life. A wide range of accessories are available
for casual and fancier occasions alike.

Tobe-yaki ̶ bowls, plates, and other pottery made of white porcelain
dyed with indigo pigments, and decorated with intricate designs andpatterns. It was ﬁrst mentioned in the Ōzu Hiroku (“Secret Records ofŌzu”) collection from 1740. Made mainly in Tobe-chō, a town known
for its high-quality Iyo-to (Iyo whetstones), the pottery was discoveredin the post-war period by members of the Mingei (folk art) movement,including ﬁgures such as Yanagi Muneyoshi and Bernard Howell Leach.
Nowadays, the town is home to over 100 kilns where highly skilledartisans, from traditional masters to talented newcomers, apply theamazing techniques they have developed. Traditional Tobe-yaki pottery
is characterized by its simple, clean lines that embody "everyday beauty,"
but new designs incorporating more colors
are also garnering attention.

Tobe-yaki【Pearls】【Tobe-yaki】

EHIME HYAKKAEHIME HYAKKA

Decorative paper cords datingback to the Heian Period ̶
Bold and beautiful colors for everyday life

World-famous softness and absorbency ̶
The ﬁnest of Japan-made quality

Mizuhiki are produced mainly in the city of Shikokuchūō, where the local paperindustry is thriving. The decorative cords are made from washi paper that istwisted into strings, which then have mizunori paste applied to them and dried.
They are thought to have been derived from motoyui, paper cords used in theHeian Period (794‒1185) for hair-tying. The nature surrounding Shikokuchuo
is one reason why it's the perfect location for mizuhiki production The Japanesekōzo mulberry and mitsumata bush ̶ both important raw materials for making
washi paper ̶ can be harvested in the local Hōō Mountains and an abundant
water supply can be drawn from the Dōzan-gawa River. Nowadays, the cords
are crafted into a diverse range of products : traditional engagement gifts, accessories including brooches and hair ornaments,interiordecorations suitable for Western-style spaces,and more.

Mizuhiki

The history of Imabari towel production dates back to the Meiji period(1868‒1912), and started out as a way for the local cotton industry
to make use of the Iyo cotton that had been ﬂourishing since the Edoperiod (1603‒1868). Each step of the production process uses purewater from the Sōja-gawa River that ﬂows through Imabari City. This
soft water, which is perfect for towel-making, is part of what gives
the towels their soft, ﬂuﬀy textures and vibrant colors. Only towels
that meet strict quality standards will belabeled with a special Imabari Towel tag.
The towels now also feature trendy brands
and enjoy considerable popularity outside
Japan as well, having ﬁrmly established theirreputation as towels of the ﬁnest quality.

【Mizuhiki】【Imabari towels】

EHIME HYAKKA

A_JapanJapan Feeling gift set
B_Gold foil Japanese washi paper
C_Lucky chopstick sleeves
D_MUKU wooden tableware series
E_Pure hinoki wood bathtub cover roll & rug
F_Palm wood vase stand
G_JUSTit wooden sandals
H_ANTOKINO HINOKIJapanese cypress deodorizer

Imabari Towels

EHIME HYAKKAA

BCDI

JKL

E

FGHM

NO

P

I_Gazen tableware
J _CRAFT HANDY Miracle Kuru "soujikko" roller
K_ SILMORE®(shampoo, treatment, body soap,body cream) & EHIME KINUYA (lotion, hand cream)
L_ Reela Supreme Room Sabot (leather slippers)& Yamato Tokorotani HM1504 Japanese-stylesandals
M_Hana Shinju skin care soap NF & hand cream ai
N_ Hime-Kagura® series(lip balms, hand creams, & essential oils
O_ o-mi-kan leather craftwork
P_ Uchikin teacups & Hana Crystal glasses