The 7 Steps June
1. CONTEXT
Mindmap
anything you
know about thetopic, including
vocabulary. Do
some research
online to help.

Arc’teryx
Listening Questions 1

2. QUESTIONS

1. Where is Arc’teryx based and when was it founded?
.
2. Name three products the company makes.

Read the listening
questions tocheck yourunderstanding.
Look up any new
vocabulary.

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3. What kind of animal is the Arc’teryx logo based on?
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4. What was the company’s original name?
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5. What does LEAF stand for?
.
Listening Questions 2

3. LISTEN

1. What company is Arc’teryx a part of?

Listen and answer
the questions
using fullsentences. Circle
the number oftimes and % you
understood.

.
2. Name two other brands that are part of this company.
.
3. Name three athletes that are mentioned.
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4. What percentage of their employees are women?
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5. How many brand stores does Arc’teryx have globally?

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Listening 1
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Listening 2
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Discussion Questions
1. Are you interested in outdoor equipment and clothing?
2. How often do you think about where the products you buy havecome from and who was involved in the process?

4. CHECK ANSWERS
TRANSCRIPT 1
Read through thetranscript andunderline theanswers. Checkthem against yourown answers.

Arc’teryx describe themselves as a company that makes high-performance outwear andequipment. Some of the products the North Vancouver, Canada based company sells includes
backpacks, jackets, shoes, hats, and climbing gear. North Vancouver is a short drive or ferryride across the water from downtown Vancouver.
Arc’teryx explain that the unique looking logo that appears on their products is based on
Archaeopteryx Lithographica. The Archaeopteryx was a dinosaur with wings and feathers, andthe words ‘archaeo’ (ancient) and ‘pteryx’ (wing) both originally come from Greek.

5. CHECK VOCABULARY
Read thetranscript andcircle any new
vocabulary you
find. Look themup and add themto your list.

When the company was founded in 1989 their original name was Rock Solid and they madeclimbing harnesses. More recently, they explain that their product lines include more than 500
items in 2018. In 2016 Arc’teryx opened a factory near downtown Vancouver and 10% of alltheir items are produced there, including their LEAF products. LEAF stands for Law
Enforcement Armed Forces. As of 2018, they also make their products in over 20 factories
around the globe including Vietnam, Bangladesh, and El Salvador.
MATCH THE SYNONYMS BY DRAWING LINES BELOW:

6. READ ALOUD

Read thetranscript aloudat least 5 times,
focusing on
intonation andpronunciation.

Describe

Located inAppear

Buy

Associate withMore than

Based inExplain

Purchase

Connect toIn excess ofFeature

TRANSCRIPT 21122334455

7. SHADOWINGOne of the biggest names in baseball history to have swung a Louisville Slugger bat was Babe
Ruth and some tennis legends who have used a Wilson racket are Roger Federer, SerenaWilliams, and Chris Evert. In 2019, it was reported that a group of investors led by China’s Anta
Sports purchased Amer Sports for $5.15 billion.

Say the transcript
aloud at the sametime as the audio
without reading
it. Circle how
many times
below.

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3
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Arc’teryx is part of Amer Sports which is based in Helsinki, Finland. Amer Sports was foundedin 1950 and includes many famous brands in addition to Arc’teryx such as Wilson, Salomon,Louisville Slugger, and Atomic. A few of the products associated with these brands include:
baseball gloves, basketballs, footballs, and tennis rackets (Wilson); baseball bats (LouisvilleSlugger); and skis, ski boots, and ski poles (Atomic).

According to Arc’teryx, they employ more than one thousand people around the world – 60% ofwhom they say are women – and have over 30 ‘brand stores’ in North America, Asia, and theUK, and in excess of 3,000 retail points in 40 countries. In November 2018 Amer Sports
announced that Arc’teryx had opened a new brand store in Fukuoka.

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