The 7 Steps January
1. CONTEXT
Mindmap
anything you
know about thetopic, including
vocabulary. Do
some research
online to help.

Moët and Chandon

Listening Questions 1
1. When did Moët and Chandon start making champagne?
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2. QUESTIONS
2. Who is Jean Remy Moët?

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3. According to legend, who started the tradition of opening champagne
bottles with a saber?

Read the listening
questions tocheck yourunderstanding.
Look up any new
vocabulary.

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4. How many bottles of champagne did the company sell in 1880?
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5. What are the values of Moët and Chandon?
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Listening Questions 2

3. LISTEN

1. Why did Moët and Chandon merge with Hennessy originally?
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Listen and answer
the questions
using fullsentences. Circle
the number oftimes and % you
understood.

2. How much was the merger of Moët, Hennessy and Louis Vuitton worth?
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3. Who became Moët and Chandon’s brand ambassador in 2012?
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4. Which event did Moët and Chandon get involved with in 2019?

1

Listening 1
2 3 4

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1

Listening 2
2 3 45%%%%%%.
5. How much does Moët and Chandon donate for each toast in the “Toast for
the Cause” program?
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Discussion Questions
1. Do you think luxury brands are losing their appeal due to theyounger generation’s change in preferences?
2. How valuable is sports sponsorship to brands?

4. CHECK ANSWERS

TRANSCRIPT 1Moët and Chandon has been making champagne since 1743. To give you a sense of how long
ago that was, it was 143 years before the car was invented and 33 years before the UnitedStates declared independence from Great Britain.

Read through thetranscript andunderline theanswers. Checkthem against yourown answers.

The company was founded by Claude Moët in Champagne, France. At the time, the popularityof sparkling wine was growing in France. Toward the end of the century, Jean Remy Moët, thegrandson of Claude, took over the company and helped spread the popularity of champagne
around the world.

5. CHECK VOCABULARY

Prominent French people, including Napoleon, celebrated success with Moët champagne. It issaid that the tradition of using a saber to open a bottle of champagne came from Napoleon andhis soldiers celebrating military victories that way.
In 1880, Moët and Chandon reportedly sold 2.5 million bottles and the company had about
2,000 employees. Although the business has changed quite a bit over the years, Moët andChandon continues to be one of the top champagne producers in the world. The brandpromotes the values of success and glamour.

Read thetranscript andcircle any new
vocabulary you
find. Look themup and add themto your list.

DeclareProminent

Limit

Conglomerate

InitiativeFill-in the blanks with the appropriate word / phrase above:

1. There were many _______________ business leaders attending theconference.
2. I am always thinking of new ______________s to implement around theoffice.
3. Our budget for the project was ____________ed due to the previous year’sperformance.
4. The CEO __________ that his company was aiming to double its revenue.
5. It is difficult to compete against _______________ when they have so muchbrand awareness among consumers.

6. READ ALOUD

Read thetranscript aloudat least 5 times,
focusing on
intonation andpronunciation.

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1

2
2

3
3

4
4

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7. SHADOWING
Say the transcript
aloud at the sametime as the audio
without readingit. Circle how
many times
below.

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TRANSCRIPT 2
The French government limited the area of land that could be used to grow champagne grapes,
so in order to expand its business Moët and Chandon merged with the cognac producer
Hennessy in 1971. In 1987, Moët Hennessy merged with the fashion house Louis Vuitton toform LVMH in a deal valued at $4 billion. LVMH is the world’s top luxury goods conglomeratewith control of dozens of luxury brands in product categories ranging from skin-care products, toleather handbags, to alcohol.
In 2012, the Moët and Chandon brand started using tennis player Roger Federer as its brandambassador. With a record 20 Grand Slam titles as a male singles player as of 2019, Moët andChandon feels that he is a great match for their values of success and glamour.

55Moët and Chandon was the official champagne of the 2019 Golden Globe Awards which honors
the best film and television shows of the year. At the event they had a philanthropic initiative,“Toast for the Cause,” which gives award nominees the opportunity to raise a toast with Moëtand Chandon champagne in support of their favorite charities. For each toast, $1,000 is
donated to a charity in the nominee's name.