For Immediate Release
February 27, 2017
LIXIL Corporation

LIXIL Launches “Toilets for All” Initiative in Japan to Tackle Sanitation
Challenge
Under Buy One/Give One scheme, a SATO will be donated to developing countries
for each LIXIL shower toilet sold in JapanTokyo, Japan – LIXIL Corporation (“LIXIL”), a global leader in housing and building materials, products
and services, announced that it will launch a new “Toilets for All—Buy One/Give One” initiative to help
improve sanitation conditions in developing countries in Asia and Africa as well as raise awareness ofglobal sanitation issues in Japan. This is the first time for LIXIL to implement this kind of cause-related
marketing campaign, which will initially run for six months from April. Through this initiative, for every
LIXIL shower toileti sold in Japan, LIXIL will donate one of its innovative SATO toilets to underserved
communities in developing countries.
LIXIL President & CEO, Kinya Seto, commented, “One in three people globally still lacks access to proper
sanitation, which is a figure that is hard to comprehend for many in Japan. At LIXIL, we believe thateveryone in the world should have access to clean and safe sanitation, and that action is required tohelp make this happen. Through this program, we will work with international organizations to provide
improved sanitation to people in need, while at the same time helping to raise awareness of the issue inJapan.”
LIXIL has made ‘Global Sanitation & Hygiene’ one of the key pillars of its corporate responsibility
strategy, pledging to provide better sanitation to 100 million people by 2020. Developing and scalingup distribution of the SATO range, which helps reduce the transmission of disease and odors fromtraditional open pit latrines, is a central part of LIXIL’s strategy to reach the 100 million target. Morethan one million units of SATO have been distributed and installed across more than 14 countries
worldwide, helping to improve sanitation conditions for more than 5 million people.
Through the new Toilets for All initiative, LIXIL is collaborating with the Japan Association for UNHCR asa principal partner of UNHCR, the UN refugee agency, as well as non-governmental organizations
including WaterAid, BRAC, and Habitat for Humanity to facilitate the distribution and installation of
donated SATO in underserved communities. LIXIL also closely works with these agencies to actively
communicate the practical and social benefits of SATO to recipients, ensuring the toilets are not only1

installed but used. Product donations through this initiative, supported by consumers in Japan, enable
LIXIL to demonstrate the value of SATO and the importance of proper sanitation, and to further expand
distribution to those in need.
At the same time, LIXIL has been expanding SATO as a business unit, strengthening its manufacturing
capabilities and coverage. In addition to manufacturing partnerships and established distribution
channels in Bangladesh and Uganda, LIXIL is developing new license agreements with local partnercompanies to expand production and distribution in countries including India and Kenya.
-Ends-Contact

Public Affairs Division, LIXIL Corporation
John Short / Masako Takada:pr_global@lixil.com
Tel: +81-3-6268-8801

About LIXIL
LIXIL Corporation is a global leader in housing and building materials products and services. The foundation of LIXIL’s
success is our constant investment in technological innovation to improve the way we live. Delivering core strengths inwater, housing, building and kitchen technologies, our brand portfolio businesses LIXIL, GROHE, American Standard
Brands and Permasteelisa are leaders in the industries and regions in which they operate. LIXIL produces some of theworld’s most fundamental and innovative products and services, and our solutions are an integral part of some of theworld’s most iconic and cutting-edge living and working spaces. Operating in more than 150 countries, and employing
more than 80,000 people, we bring together function, quality and design to make people’s lives better, and moredelightful – wherever they are.
About LIXIL Group
LIXIL Group Corporation (TSE Code: 5938) is the listed holding company containing LIXIL Corporation, LIXIL VIVACORPORATION and LIXIL Housing Research Institute, Ltd.. The Group, which is led by President and CEO Kinya Seto, isinvolved in a broad spectrum of housing-related businesses, ranging from the manufacture and sales of building
materials and housing equipment to the operation of home centers and a network of homebuilding franchises, andcomprehensive real estate service. LIXIL Group Corporation posted ¥1.89 trillion in consolidated sales in FYE March 2016.

iThe program covers all models of integrated shower toilets in Japan, including Satis G and Satis S ranges. For further
information, please see: www.lixil.co.jp/minnanitoirewopj (Japanese only).

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