The 7 Steps May
1. CONTEXT
Mindmap
anything you
know about thetopic, including
vocabulary. Do
some research
online to help.

AB InBev
Listening Questions 1
1. What are two of the primary breweries that make up InBev?
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2. QUESTIONS
2. What are two iconic brands owned by InBev?

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3. In what continents does InBev have a strong market presence?

Read the listening
questions tocheck yourunderstanding.
Look up any new
vocabulary.

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4. Which continent is InBev looking to expand into?
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5. What market is InBev trying to move into currently? What brands are they
leveraging to achieve this?
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Listening Questions 2

3. LISTEN

1. What challenges has InBev faced while trying to acquire new companies?
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2. How much has Asahi spent in total to acquire InBev brands in Europe?
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3. How did InBev and Asahi benefit from this sale of brands respectively?
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4. What major beverage company was InBev rumored to want to acquire?
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5. What event indicated this acquisition would not go through?
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Listen and answer
the questions
using fullsentences. Circle
the number oftimes and % you
understood.

1Listening 1
2 3 45%%%

1Listening 2
2 3 45%%%%%%%

Discussion Questions
1. What InBev products are available in Japan? Do you drink them,and were you aware they were from the same company?
2. Is a single company having such a large share of the market
positive or negative for consumers? Why?

TRANSCRIPT 1

4. CHECK ANSWERS

Anheuser-Busch InBev SA/NV, or InBev for short, is currently the world’s largest brewer of beer.
The company is the result of a merger of four previously autonomous brewers, as well as manysmaller breweries that were acquired over the course of its history. The four primary breweries
that compose InBev are Belgium based Interbrew, AmBev from Brazil, U.S. brewer AnheuserBusch, and most recently SABMiller based in the U.K.

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As a result of the mergers and acquisitions, InBev now owns some of the world’s most iconicbrands. Some of the most notable examples are Budweiser, Stella Artois, and Corona. Theyhave a strong market presence in North and South America, Europe, and Asia. The company
has also been expanding its reach and operations in Africa, acquiring a number of brands on thecontinent.

5. CHECK VOCABULARY
Read thetranscript andcircle any new
vocabulary you
find. Look themup and add themto your list.

Despite its tremendous market presence, InBev is not being complacent by relying solely on its
established brands. In recent years it has been aggressively expanding into the craft beermarket with inhouse brands such as Shock Top, and the rapid acquisition of many craftbreweries such as Chicago’s Goose Island in 2011.

MATCH THE ANTONYMS BY DRAWING LINES BELOW:

6. READ ALOUD

Read thetranscript aloudat least 5 times,
focusing on
intonation andpronunciation.

IconicUnrecognizable

Tremendous

Truth

Acquisition

Distinctly

Scrutiny

Neglect

Mutually

ForfeitureSpeculation

Insignificant

TRANSCRIPT 21122334455

7. SHADOWINGOne company that has been eager to purchase brands from InBev has been Asahi Brewing ofJapan. In 2016 the company made an offer to purchase a number of European brands fromInBev, with Asahi paying 7.3 billion Euros to acquire brands such as Pilsner Urquell, Tyskie, andLech. This is in addition to a previous deal where Asahi purchased the brands Peroni andGrolsch, among others, for 2.55 billion Euros. This arrangement is mutually beneficial as Asahi
hopes to boost its foreign sales, while InBev needed to divest to meet anti-trust regulations.

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aloud at the sametime as the audio
without reading
it. Circle how
many times
below.

112
2

3
3

4
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InBev’s incredible growth has not been without its challenges. The company has come under
scrutiny from regulators in multiple countries for possibly being in violation of anti-trust laws. Inorder to get the go ahead to purchase SABMiller in 2016, the company had to relinquish toMolson Coors full ownership of the Miller brand portfolio outside of the U.S. and Puerto Rico for
US$12 billion.

55Not all companies are as eager to work with, or become part of InBev, however. In as late as2016, there was speculation that InBev was looking to make another huge acquisition, withbusiness news outlets reporting a possible purchase of Coca Cola. The probability of this deal
going forward decreased significantly with the announcement that Coca Cola was going to buy
InBev out of their joint bottling operation in Africa.