The 7 Steps March
1. CONTEXT
Mindmap
anything you
know about thetopic, including
vocabulary. Do
some research
online to help.

Guinness
Listening Questions 1
1. How old was Arthur Guinness when he started brewing beer?
.

2. QUESTIONS
2. How long was his original lease and how much was the annual rent?

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3. Why did Guinness stop producing ale?

Read the listening
questions tocheck yourunderstanding.
Look up any new
vocabulary.

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4. In 1784, how much did Guinness agree to pay Dublin for access to water?
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5. How long was the lease for access to the city’s water supply?
.
Listening Questions 2
1. In how many countries is Guinness brewed?

3. LISTEN.
2. How many pints of Guinness are sold per year?

Listen and answer
the questions
using fullsentences. Circle
the number oftimes and % you
understood.

.
3. What is the name of the Guinness brewery in Dublin?
.
4. How many pints of Guinness were expected to be consumed on St.
Patrick’s Day 2013?
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5. What kind of brewery did Guinness open in 2018 and where?
.

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Listening 1
2 3 45%%%

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Listening 2
2 3 45%%%%%%%

Discussion Questions
1. What are some iconic beverages in your home country? Whatmakes them popular?
2. What are some of the effects of alcohol on society? How do you
feel about advertising alcohol products in public spaces?

4. CHECK ANSWERS
TRANSCRIPT 1
Guinness is one of the most famous beer brands in the world and it has an interesting history.
Arthur Guinness started brewing beer in 1759 when he was 34. Later that year, he signed a
9,000-year lease on a defunct brewery in Dublin for £45 a year. He originally brewed ale, but inthe 1770s a black beer called ‘porter’ gained popularity in Dublin, so he began brewing porter aswell. In 1799, he decided to stop producing ales and concentrate entirely on porter.

Read through thetranscript andunderline theanswers. Checkthem against yourown answers.

We now know that he made the right decision as Guinness’ porter went on to become theiconic product that the company is still known for today.

5. CHECK VOCABULARY
Read thetranscript andcircle any new
vocabulary youfind. Look themup and add themto your list.

Another interesting point in his 9,000-year contract was the right to use the city water supply
free of any additional charge. The city government demanded that the brewery pay for its watersupply, but Arthur Guinness refused to comply. In 1784, the two sides agreed to an 8,795-yearlease that required Guinness to pay £10 a year for access to the city water supply.

MATCH THE SYNONYMS BY DRAWING LINES BELOW:

6. READ ALOUD

Read thetranscript aloudat least 5 times,
focusing on
intonation andpronunciation.

Defunct

Memorable

IconicObey

ComplyOrganize

Historic

ObsoleteConduct

Developmental

Experimental

Recognizable

TRANSCRIPT 21122334455

Over the years, the popularity of Guinness spread well beyond Ireland and the UK. Guinness is
now available in over 100 countries and it is brewed in nearly 50, however its top two markets
are still the UK and Ireland. Every year, over 1.8 billion pints of Guinness are sold around theworld.

7. SHADOWINGFor over 70 years, the Guinness sold in the UK was brewed in London, but in 2005, thecompany moved production back to its historic St. James Gate Brewery in Dublin.

Say the transcript
aloud at the sametime as the audio
without reading
it. Circle how
many times
below.

One of the biggest days of the year for consuming Guinness is St. Patrick’s Day, which iscelebrated on March 17th. According to a study conducted at Northumbria University in 2013,
approximately 13 million pints of Guinness were expected to be drunk on St. Patrick’s Day. On
an average day, about 5.5 million pints of Guinness are consumed.

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On August 3rd, 2018, Guinness opened its first U.S. brewery in more than 60 years on a 62-acre
lot of property near Baltimore, Maryland. This is an experimental brewery where they are
exploring new Guinness beers as well as producing commercial Guinness Blonde.

55In terms of population, in 2013 Canada had the fewest people – roughly 35 million – while the