The 7 Steps January
1. CONTEXT
Mindmap
anything you
know about thetopic, including
vocabulary. Do
some research
online to help.

Campbell’s
Listening Questions 1
1. When was Campbell’s soup founded? Who founded it?
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2. QUESTIONS

2. What scientific discovery was made by Campbell’s in 1897?
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3. From what university did Campbell’s adopt its label colors?

Read the listening
questions tocheck yourunderstanding.
Look up any new
vocabulary.

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4. What other types of products do Campbell’s now sell?
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5. What percentage of U.S. households have Campbell’s products?
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Listening Questions 2
1. What artist incorporated Campbell’s soup cans into his work?

3. LISTEN.
2. How many cans were in his original Campbell’s piece? What did they
represent?

Listen and answer
the questions
using full
sentences. Circle
the number oftimes and % you
understood.

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3. When and where did the piece debut?
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4. What happened at the Springfield Museum in 2016?
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5. What are two series that have been featured on Campbell’s cans?

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Discussion Questions
1. Do you have any Campbell’s products in your home? What kind ofbrands do you strongly associate with Japanese culture?
2. What are some other examples of companies succeeding througha strong relationship with famous people?

TRANSCRIPT 1

4. CHECK ANSWERS

Chances are that when one thinks about canned soup, the first thought that comes to mind isCampbell’s soup. In nearly every grocery store in the U.S. and in many around the world,
consumers can find the iconic red and white can. The company was originally founded in
1869 in Camden, New Jersey by Joseph Campbell, a fruit merchant, and Abraham Anderson,
an icebox manufacturer. One of their first products was a ready-to-eat tomato soup. In 1897 achemist working for the company, Dr. John T. Dorrance, created the formula for condensed
soup from which five varieties of soup were created. The tomato soup remains one of the top
ten shelf-stable products in the U.S. today.

Read through thetranscript andunderline theanswers. Checkthem against yourown answers.

5. CHECK VOCABULARY
Read thetranscript andcircle any new
vocabulary you
find. Look themup and add themto your list.

The iconic Campbell’s label came into being later due to a confluence of events. First an
executive attended a football game between Cornell University and Penn State University, andwas so impressed with the red and white uniforms of Cornell that he convinced Campbell’s touse the colors for the label. Second in 1900, the medal is added to the Campbell’s can after
they win a medal of excellence at the Paris Exposition.
These days Campbell’s has a wide range of products including other soups, baked goods, andjuices. According to Campbell’s there is one of their products in 95.8% of U.S. households and80 Campbell’s products bought in North America every second.

IconicMerchant

Confluence

StapleSolidify

Fill-in the blanks with the appropriate word / phrase above:

6. READ ALOUD

1. The company needs to __________ its position in the Japanese market inorder to have a presence in Asia.
2. Rice is a __________ of any Japanese meal.
3. My grandfather was a clock __________ whose store was in Frankfurt.
4. A __________ of events led to the fall of the Roman Empire.
5. The iPhone is Apple’s most __________ product.

Read thetranscript aloudat least 5 times,focusing on
intonation andpronunciation.

TRANSCRIPT 211223344

55

7. SHADOWING

His initial work involving Campbell’s soup cans was a series of 32 canvases featuring each ofthe types of soups offered by Campbell’s at that time. The pictures themselves were produced
by a printmaking method and looked more like commercial art than traditional paintings. Theseries was debuted on July 9th,1962 in the Ferus Gallery of Los Angeles. Over the years of hiscareer, Warhol would do several different pieces which featured Campbell’s soup in some wayor another. The prints themselves are quite valuable, selling at auction for millions of dollars.
Seven of the prints were stolen from the Springfield Museum in 2016.

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aloud at the sametime as the audio
without reading
it. Circle how
many times
below.

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The Campbell’s can is so recognizable that it has become a staple of Americana and has evenhad considerable impact on the art world. This is due largely to the works of Andy Warhol, the20th century artist best known for his works of “Pop Art.” During his artistic career, Warhol had aseries of works that prominently featured Campbell’s soup cans. In fact, his works related toCampbell’s soup helped to solidify his fame and reputation as an up and coming force in theU.S. art scene.

55Campbell’s has taken a page out of Warhol’s book themselves by offering limited edition special
design cans. These are frequently used in promotion and feature characters from series such as
Star Wars, Marvel, and Disney.