Unlimited Key Serum

Available 15 September 2022

Awaken your instinct for beauty

Introducing our new anti-aging serum.

The DNA of INFINITY in a single bottle.
Your skin is reborn every day.
And yet, 90% of its innate potential remains dormant.
That’s why INFINITY has set its sights on utilizing the tremendous power
the human body produces in critical circumstances.
It’s what we use to try and escape danger when our body goes into “fight or flight” mode.
Unlock the door to beauty by awakening those instincts that lie dormant inside you.
Consolidating the wisdom cultivated over the past 20 years,
INFINITY brings you the future your skin has been dreaming of.

I N FI NITY Philosophy

Reawaken your infinite beauty
slumbering within.
The potential for beauty is ever present inside you.
It’s waiting to release a beauty unlike ever before, to make you shine.
The word infinite represents a belief in unfulfilled potential.
Maximize the power for beauty found in skin,and let that power resonate throughout you.
With the aim of exploring new ways of beauty,
we have researched the truth of the skin through the latest dermatological research,
formulating our products with high concentrations of specially selected ingredients.
The effects of our unique technology unlock the infinite possibilities of skin.

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Reference Material

In 2022, INFINITY is celebrating its 20th Anniversary.
The INFINITY Vision

It is said that we humans utilize as little as 10% of our potential. In other words, approximately 90%of the capacity that exists within you remains unused. INFINITY was created in November 2002
with the aim of maximizing the full power of beauty lying dormant in our skin.
With high concentrations of active ingredients and outcomes you can feel, this was a luxury
product designed to embody the happiness of using something truly satisfying. INFINITY is andalways has been a source of boundless joy and infinite beauty.
Maximize Skin’s 5 Aspects which determines skin beauty

When vitality f lows and when skin’s 5 aspects are at their peaks, boundless beauty is awakened.

3-Dimensions
Taut skin without sagging
and with balanced contour.

Radiance
Skin with moisture, radianceand luster.

Elasticity

Skin’s 5Aspects

Dense, firm and bouncy skin.

TextureTone

Well-moisturized, fine andsmooth skin.

Healthy, bright and clear skin.

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Key Focus
Every one of us has unlimited potential.
It’s said that the power held within our bodies is not fully used, remaining mostly hidden.
The same is true for skin.
Beautiful-looking skin is closely related to two types of power the skin has.

Two types of Power in the skin

The power to protect

The power to regenerate

Protects cells from phenomena like oxidation and stress.

Repairs and recycles damaged cells,
and enhances production potential.

In addition to not functioning at 100%,
the body also loses power through factors such as aging and stress.

Extreme stress response factors (FOXO) awaken power.
This is the key to dramatically increasing skin's power to protect and create.
It kick-starts the fight or f light responses in cells, awakening power that is usually unexpressed.
Cell
Extreme stressresponsefactors(FOXO)

Nucleus

The extreme stressresponse factor moves into
the cell nucleus and binds
with its DNA.

Activation of extreme
stress response factors

Nucleus*For illustrative purposes

Ext reme st ress response factors ( FOXO)
Standing for 'forkhead box transcription factors', these are types of protein abundant outside thecell nucleus that are activated in extreme situations, such as starvation.
Activated when the cell’s life is in danger, they dramatically increase the cell's power to protect and create.

Concept

To enhance skin's ability to become more beautiful and awaken its unlimited potential,
INFINITY has established an approach targeting FOXO extreme stress response factors.
Two key capsules created with KOSÉ capsule technology achieve vibrant, firm, and glowing skin.

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Reference Material

Using extreme stress response factors (FOXO)
Using these two key capsules to activate an extreme stress response factor
dramatically increases the skin’s ability to protect and create.
OutcomeBefore act ivat ion

Research into active
ingredients that target
extreme stressresponse factors

Extreme stress response factors are activated,
move into the cell nucleus and bind with DNA,awakening power that is usually unexpressed.
Extreme stress response
factors are activatedand moved to the nucleus.

(FOXO) .

Targeted by two
active ingredients

Extreme stress response factors
abundant outside of the nucleus

Data of adenosine phosphate

Adenosine phosphate
Glucosyl hesperidin*Microscopic image *Green =Extreme stress response factors

Data of glucosyl hesperidin

Adenosine phosphate
Believing that stimulating cellular metabolism regulators might activate extreme stressresponse factors (FOXO) and induce the fight or flight response, INFINITY researchedcompounds involved in energy metabolism. We were able to prove the effect on extreme
stress response factors. Adenosine phosphate (AMP) is one of the components of RNA
involved in the human genome, and is a substance necessary for metabolizing energy inliving organisms. Adenosine triphosphate (ATP) is known as common currency interms of bioenergy, as it has a vital role as an energy source of energy for human vital
activities. Energy is released as ATP breaks down into AMP, and is used for all cell
activity. If levels of AMP increases, ATP also increases, and AMP is known incosmetics for lightening the skin and increasing its rate of regeneration.

ATPH 2NHOPNNOOOOADPNNAMPOH OH

Activating extreme stress response factors (FOXO)
should be effective in activating cellular energy metabolism.
Glucosyl hesperidin
HOThis is a water-soluble derivative of hesperidin, a type of polyphenol found in citrus
fruits. While it has various effects, such as being anti-inf lammatory andstrengthening capillary vessels, it has been difficult to formulate in cosmetics
because it is insoluble in water—until now.

CH 3OHOOHCH 2 OHHOCH 2OHOOH

OCH 3OOHOOHOOOH

OOOH

Activating extreme stress response factors (FOXO) improveblood flow, and work as an anti-inflammatory and antioxidant.
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Two Capsule Strategy (Effective Delivery System)
Releasing Capsules that activate extreme stress response factors (FOXO) penetrate into every corner of the skin, while retaining capsules keep theskin moisture-rich, and these two capsules have outstanding synergy. From the moment it is dispensed into your hands, the translucent essence fuseswith the encapsulated beauty oils. As only the amount you use emulsifies freshly each time, it's lightweight but also has the reassuring mellownessof oil, providing a satisfying experience. Having these two capsules in a single container gives Unlimited Key its unique feel and effects on the skin.

Activating extreme stress response factors (FOXO).

Hydrates and provides firmness and radiance(Nano-capsules in the translucent essence)(1-2mm capsules)

These nano-capsules contain active ingredients that
activate extreme stress response factors with highly
skin-compatible biomimetic ingredients.

KOSÉ proprietary formula
Encapsulated beauty oil

They penetrate throughout the stratum corneum.
Active ingredients activate
extreme stress response factors.

Capsules are formed of agar, which gives the skin a senseof firmness. When they burst, beauty oil seeps into theskin. Active ingredients are delivered deep into the skin to
keep it filled with moisture.

Extreme stress response factors move into
the cell nucleus and bind with DNA.
DNA gives the order to boost
the power to protect and create.

Encapsulating three plant oils

Releasing Capsules

Cell

Retaining capsules● Oil that blends well into skin and spreads easily● Cushioning (thick) oil with a highly emollient feel
● Oil with outstanding penetration

Extreme stressresponse factors(FOXO)

Nucleus

Nucleus*For illustrative
purposes●Active ingredients such as adenosine phosphate andglucosyl hesperidin●Three types of specially selected gel (provides sense offirm elasticity)●Various water-soluble moisturizers that feel richly moisturizing*For illustrative
purposesBlends into the skin and forms a veil
Capsules keep their shape until the moment of use, while staying
soft enough to melt into the skin’s surface. A KOSÉ proprietary
formula achieved through a process of repeated trial and error.

How the Active Ingredients work

Moisturizes

Anti-inf lammatory
Artichoke extract

Retaining capsules

Inhibits the activation of various
inflammatory factors.
Smooths skin concerns.
Attaches to DNA and inhibits activityof the switch that creates otherinflammatory factors.
Promotes circulation

Antioxidant(Inhibits carbonylation)● Three types ofbeauty oil

Collagen cohesiveness

Activates extreme stress response factors
Ingredients that target
extreme stress response factors

Cnidium Officinale Root Water Leontopodium Alpinum Extract Centella Asiatica Leaf Extract● Adenosine phosphate
Collagentensile strength

Antioxidant(Prevents oxytalan
fiber denaturation)

Produces collagen,antioxidant

Ganoderma Extract

Rhodiola Sacra Root Extract

Green Tea Extract● Glucosyl hesperidin*For illustrative purposes

Formulated in Releasing Capsules

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media kit hereAwaken yourinstinct for beauty
Two key capsules protect and boost.
For skin imbued with firmness and vibrancy.
Available 15 September 2022

INFINITY Unlimited Key50mL, $150Productfeatures〇 A serum that embodies the INFINITY philosophy of focusing on the power of the skin to awaken its beauty. Its revolutionary
formula* is rich in innumerable nano-sized Releasing Capsules and 1-2 mm-sized oil capsules. With the fusion of these two key
capsules, the serum breathes moisture and glow throughout your skin, making it plump and supple, and leaving it firm and clear.
*Revolutionary formula for the brand〇 Contains a translucent essence with innumerable Releasing Capsules that effectively deliver active ingredients to unleash unlimited
hidden power. Inside the translucent essence are gels that impart firmness and elasticity, and it forms a veil to moisturize every inchof your skin, leaving it soft and silky-smooth, and imparting vital firmness, elasticity and glow.
〇 Formulated with oil capsules for firmness and glow. Three types of plant-based beauty oils, including a high-penetration* oil,
*To the stratum corneum
absorb into the skin to keep it imbued with moisture.
〇 From the moment the serum touches your palm, oil capsules intermix with nano-sized Releasing Capsules in the translucent
essence. With each use, this creates a fusion of the richness of the oils released from the capsules and the moisture of the essence.
As only the amount you use emulsifies freshly each time, the serum feels lightweight but also has the reassuring mellowness of oil,providing a satisfying experience. Lightweight yet rich, you’ll fall in love with the feel. Non-sticky, it melts into the skin.
〇 Effective delivery system powered with two different types of capsules.
Nano-sized Releasing Capsules are encapsulated within highly skin-compatible biomimetic ingredients, enabling activeingredients to penetrate every inch of the stratum corneum. In addition, oil capsules break open to release beauty oils into theskin, keeping it deeply moisturized.
〇 Features a Clarifying Floral fragrance that awakens skin’s beauty.
〇 Paraben free
〇 Allergy tested (does not guarantee allergies will not occur in all users)

Ingredients[Active Ingredients] *Releasing Capsules *Retaining capsules (moisturizer, emollient)[Moisturizers]*Leontopodium alpinum extract *Rhodiola sacra root extract *Cnidium officinale root water *Centella asiatica
leaf extract *Ganoderma extract *Green tea extract *Artichoke extract *Glycerin
Releasing Capsules are adenosine phosphate, glucosyl hesperidin, hydrogenated lecithin and phytosterols. Leontopodium alpinum extract isedelweiss flower/leaf extract.

How to use〇 Use as part of your morning and nighttime skin care routines, after preparing your skin with lotion.
〇 Pump the product 2-3 times onto palm and carefully apply it to the skin.

Usageprecautions〇 Due to the nature of the product, some capsules may remain on the skin. If this occurs, gently rub them in.
〇 If it becomes difficult to dispense contents, tap the bottom of the container before using.

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POP-UPLOCATION:
Orchard Road UGR 24(In front of Ngee Ann City), opposite Paragon
PERIOD:
1 Sep – 11 Sep 2022
Available islandwide in all KOSÉ counters in all BHG, Isetan, OG, Metro& Tangs Vivocity department stores from 15 Sep 2022.

For Media enquiries, please contact:Lim Yi Fang

Celeste Chong

Brand Manager

Marketing AssistantTel: 6226 0068 ext 110

Tel: 6226 0068 ext 108

Email: yifang.lim@kose.com.sg

Email: celeste.chong@kose.com.sg

www.kose.com.sg

kosesingapore

kosesgkosesgKOSÉ Singapore

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