Supplemental Data for Consolidated Financial Results
For the 3rd Quarter of Fiscal YearEnding March 2010 (FY09)

Faith, Inc.
February 10, 201011

Consolidated Financial Results
for the 3rd Quarter of FY09
(Ending March 2010)22

FY09 3Q Highlights of Consolidated Financial Results
Consolidated net sales for the first nine months of fiscal 2009 increased 4.2% year on year to ¥41,267
million led by the continuous high growth in the electronic money business. Operating profit was ¥858
million, down 34.9% year on year, and recurring profit was ¥777 million, down 19.1% year on year.
The net profit for the period under review increased 178.8% year on year to ¥576 million.
Profit : million yen

Net sales : million yen
50,0005,000

40,0004,000

30,0003,000

20,0002,000

10,0001,0000-10,0000
FY04 3Q

FY05 3Q

FY06 3Q

FY07 3Q

FY08 3Q

FY09 3Q-1,000-20,000-2,000-30,000-3,000-40,000-4,000
Net sales

EBITDA

Operating profit

Net profit
33

FY09 3Q Consolidated Financial Result by Segment(year-on-year change)(Unit : million yen)

FY083QFY093Q39,621
Content businessYear-on-yearchange(amount)

Year-on-yearchange(%)

FY09 Plan

41,267

1,646

4.2%

54,730

75.4%

9,741

7,096

▲ 2,645-27.2%

10,36068.5%

Electronic Money
business

28,85233,312

4,460

15.5%

43,00077.5%

Others

1,027

858

▲ 169

-16.4%

1,370

62.6%

1,319

858

▲ 461

-34.9%

680

126.2%

Content business

967

297

▲ 670

-69.2%

165

180.0%

Electronic Money
business

303

527

224

73.8%

425

124.0%

Others4832▲ 16-32.3%

9035.6%

Recurring profit

961

777

▲ 184

-19.1%

510

152.4%Net profit

206576370

178.8%

100576.0%

YNet sales

Operating profit

Progress※ratio44Results of the Contents Business During FY09 3Q
Net sales in the content business totaled ¥7,096 million, down 27.2% year on year, and operating profit
decreased 69.2% year on year to ¥297 million. These figures resulted from a decline in sales of theringtone business and other factors.
Net sales : million yen

Profit : million yen

16,0004,500

14,000

4,000
3,500

12,0003,000

10,000

2,500

8,000

2,000

6,000

1,500

4,000

1,000

2,000

500
00FY04 3Q

FY05 3Q

Net sales

FY06 3Q

FY07 3Q

EBITDA

FY08 3Q

FY09 3Q

Operating profit

55

Results of the Electronic Money Business During FY09 3Q
Net sales in the Electronic Money Business increased 15.5% year on year to ¥33,312 million. Operating
profit increased by 73.8% year on year to ¥527 million due to an increase in the settlement amount andother factors.

Profit : million yen

Net sales : million yen

36,000660
600

30,000540
480

24,000420
360

18,000300
240

12,0001801206,000

6000
FY04 3Q

FY05 3Q

FY06 3Q

FY07 3Q

FY08 3Q

FY09 3Q-6,000-60-120

Net sales

EBITDA

Operating profit

66Appendix

77

FY09 3Q Consolidated Financial Result by Segment(Unit : million yen)
FY05
3Q

Net sales

Year-on- Year-onyear
yearchange change(amount
(%)

FY06
3Q

Year-on- Year-onyear
yearchange change(amount)
(%)

FY07
3Q

Year-on- Year-onyear
yearchange change(amount)
(%)

FY08
3Q

Year-on- Year-onyear
yearchange change(amount)
(%)

FY09
3Q

21,111

4,020

23.5%

32,10910,99852.0%

36,320

4,211

13.1%

39,621

3,301

9.1%

Content business

9,758

1,478

17.8%

13,682

3,924

40.2%

11,934 ▲ 1,748-12.8%

9,741 ▲ 2,192-18.4%

7,096 ▲ 2,645 -27.2%

Electronic Money
business

11,312

2,847

33.6%

16,122

4,810

42.5%

23,227

7,105

44.1%

28,852

5,625

24.2%

33,3122,487▲ 513-17.1%

1,027 ▲ 1,460-58.7%

1,647

620

60.3%

1,319

▲ 327-19.9%858▲ 461 -34.9%

Content business

2,675▲ 443-14.2%

2,035-23.9%

1,168▲ 867-42.6%

967▲ 200-17.2%

297▲ 670 -69.2%

Electronic Money
business

87205－343256 294.2%

41774

21.5%

303

▲ 114-27.3%

527

Recurring profit

2,803▲ 397-13.2%-65.3%

1,479

576

63.7%

961

▲ 518-35.0%

777▲ 184 -19.1%

Net profit

1,028

▲ 541

-34.4% ▲ 3,785-6.4%

1,306

344-206 ▲ 1,100-84.2%

576

370 178.8%

Operationg profit▲ 640

903 ▲ 1,700▲ 66

41,267Year-on- Year-onyear
yearchange change(amount)
(%)

1,646

4,460

224

4.2%

15.5%

73.8%

88

FY09 Consolidated Financial Forecasts by Segment(Unit : million yen)

FY08Net sales

Year-on-year Year-on-yearchangechange(amount)(%)

FY09(Plan)Y

Reasons for year-on-year change

53,95754,730773

1.4%

Content business

13,105

10,360▲ 2,745-20.9%

Electronic Money
business

39,47243,0003,528

Others

1,378

1,370

▲8-0.6%

4,208

3,323

▲ 885-21.0%

Content business

3,608

2,584

▲ 1,024-28.4%

Electronic Money
business

537

629

92

17.1% Increased revenue effect

Others

77110

33

42.9%

Operating profit

1,425

680

▲ 745

-52.3%

Content business

990

165

▲ 825

-83.3%

Electronic Money
business

388425379.5% Increased revenue effect

Others60903050.0%

Recurring profit

994510▲ 484▲ 149100249

EBITDANet profit

Decrease in revenue from ringtone solution andlicense of ringtone playback technology
Increase in amount of settlement led by growing
8.9%
demand for digital contents, including online game

Increase in cost for development of distribution
platform, content production, procurement, etc.

Increase in cost for development of distribution
platform, content production, procurement, etc.

-48.7% Decrease in operating profit-*Either of forecasts for net sales, operating profit, recurring profit or net profit have not modified at theannouncement of the financial statements for FY09 3Q.

99

Amortization of Goodwill(Unit : million yen)

FY08
3Q

FY09

Full year

Full year(Plan)

3Q

FY10(Plan)

FY11(Plan)

FY12(Plan)

FY13(Plan)

55

73

55

74

73

73

67

34

1,594

2,125

1,613

2,151

2,151

380

26

20Brave

13

12

2

1-2-2

MVP

2

4------Media Complex

1111------

Others6064

99----

1,723

2,280

1,678

2,236

WebMoney
Faith Wonderworks

Total

2,226454

91

521010FY09 3Q Consolidated Net Sales (year-on-year basis)(Unit : billion yen)

FY08 3Q

Approx. 39.6 billion yen

Content business

Decrease in revenue from ringtone solutions

Electronic Money
business

Growth of settlement amount‐2.64+4.4

Other business-0.16

Approx. 41.2 billion yen

FY09 3Q
051015202530

3540451111

FY09 3Q Operating Profit (year-on-year basis)(Unit : million yen)

FY08 3Q

1,319
Decrease in revenue fromringtone solutions

Content businessElectronic Money
business-669+224

Increase in amount ofsettlement driven byenhancement of partnership-15Others

858

FY09 3Q
0200

400

600

800

1,000

1,200

1,400

1212

FY09 3Q Recurring Profit (year-on-year basis)(Unit : million yen)

961

FY08 3Q
De cre ase in ope rating profit‐460

De cre ase in inte re st re ce ive d-16

De cre ase in e xchange profit-14+27

De cre ase in inte re st paid
Incre ase in allowance for doubtful accounts-15+167

De cre ase in e xchange profit
De cre ase in inve stme nt loss on e quity me thod+110

O the rs+17777

FY09 3Q400500600700800900

1,0001313

FY09 3Q Net Profit (year-on-year basis)(Unit : million yen)

FY08 3Q
De cre ase in recurring profit
Gain on sale of investments in securitie s
Gain on sale of subsidiarie s
Re ve rsal of allowance for doubtful accounts
De cre ase in procee ds from equity moveme nt
Decre ase in gain on re ve rsal of subsidiaries losse s
Loss from disposal of fixed asse ts
Loss on revaluation of investments in securitie s
Loss on re valuation of affiliate d companie s' share s
De cre ase in allowance for doubtful accounts
Decre ase in amortiz ation of goodwill
Decre ase in loss from business disposal
Incre ase in income taxe s
Minority inte re sts or loss
FY09 3Q

206‐189+529+110+33‐46‐95‐135+79+54+20+294+202‐330‐167576

0100 200 300 400 500 600 700 800 900 1000 1100

1414

Consolidated Balance Sheet (year-on-year change)
Total assets increased by ¥0.5 billion by reduction of liability with interest by¥1 billion. Improved capital ratio by 0.6 points (43.8% to 44.4%)■End of March 2009■End of December 2009Short-term loans
2 billion

Short-term loans
2 billion

Cash equivalent 13.5billion

Trade Notes andAccounts payable
6.2 billion
Current liabilities
13.4 billion

Accounts and notes
receivable 6.9 billion
Current assets 22 billion
Tangible fixed assets
0.4 billion
Intangible fixed assets
5.6 billion

Long-term liabilities
2 billion
Fixed liabilities 2.5 billion

Capital stock
3.2 billion
Capital surplus
3.7 billion

Totalliabilities
15.9 billion
includesliabilitywithinterest
4.1 billion

Cash equivalent12.2 billion

Trade Notes andAccounts payable6.8 billion
Current liabilities
14.9 billion

Accounts and notes
receivable 8.2 billion
Current assets 21.9 billion
Tangible fixed assets
0.3 billion
Intangible fixed assets
4 billion

Accumulated profit
7.3 billion

Investment securities
4.4 billion

Net assets 14.4 billion

Fixed assets 9.3 billion

Long-term liabilities 1 billion
Fixed liabilities 1.3 billion

Capital stock
3.2 billion
Capital surplus
3.7 billion

Totalliabilities
16.3 billion
includesliabilitywithinterest
3.1 billion

Accumulated profit
7.8 billion

Investment securities 1.7billion

Fixed assets 8.4 billion

Total assets 30.5 billion yen

Net assets 14.9 billion

Total assets 31.3 billion yen
1515

NoticeThis document and its supporting documents containprojections of our company’s future performance. Theseare estimates by the management of Faith based on
currently available information. There are potential risks
and uncertainties that may affect the results. Please beadvised that actual performance may differ significantly
from the forecast.

1616