The 7 Steps November
1. CONTEXT
Mindmap
anything you
know about thetopic, including
vocabulary. Do
some research
online to help.

Meat Substitutes
Listening Questions 1
1. What is a meat analogue?

2. QUESTIONS.
2. What are two new types of meat analogues?
.

Read the listening
questions tocheck yourunderstanding.
Look up any new
vocabulary.

3. How much did the first clean meat hamburger cost?
.
4. What are some environmental reasons for choosing clean meat?
.
5. What are 2 other reasons why people would eat clean meat?
.
Listening Questions 2

3. LISTEN

1. Where are you most likely to buy Impossible Burger and Beyond Meat?
.
2. What did Beyond Meat achieve in May 2016?

Listen and answer
the questions
using fullsentences. Circle
the number oftimes and % you
understood.

.
3. What did the Beyond Meat patty contain?
.
4. What are the characteristics of Impossible Burger?
.
5. Who announced that they would be selling Impossible Burger from 2019?
.

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Listening 1
2 3 4

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1

Listening 2
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Discussion Questions
1. Have you ever tried a meat analogue? If so, how did it compare toreal meat? If not, would you be interested in trying it?
2. Do you think meat analogues will continue to gain popularity in thefuture?

4. CHECK ANSWERS

TRANSCRIPT 1
Meat has been part of the human diet since prehistoric times but recently meat analogues, orimitation meats, have been gaining popularity. Popular meat analogues such as tofu or tempeh
can be found in any grocery store, but there are two new meat analogues on the rise: clean
meats and plant-based meat substitutes.

Read through thetranscript andunderline theanswers. Checkthem against yourown answers.

5. CHECK VOCABULARY
Read thetranscript andcircle any new
vocabulary youfind. Look themup and add themto your list.

The concept of cultured meat, known as clean meat, was popularized in the early 2000s within
the scientific community. This is meat produced from the cells of animals in a laboratoryenvironment and doesn’t require the slaughter of any animals. Dr. Mark Post of Maastricht
University debuted the first clean meat hamburger in a public event at the cost of roughly$330,000. Clean meat has been going down in price ever since with one company, Mosa
Meats, now offering hamburger patties for $10 each.
Companies pursuing clean meat have some motivating reasons to do so. According to Mosa
Meat, clean meat uses 96% less greenhouse gas emissions, uses 99% less land and 96% lesswater than livestock meat, making it good for the environment. Secondly its healthier, as there
are no harmful bacteria used and it has more protein and less fat than normal meat. Finally,
they claim they can prevent the suffering of billions of animals.
MATCH THE ANTONYMS BY DRAWING LINES BELOW:

6. READ ALOUD

Read thetranscript aloudat least 5 times,
focusing onintonation andpronunciation.

SufferGenuineSabbatical

Constant

SubstituteEnd

MolecularContinuation

Imitation

Whole

Debut

SootheTRANSCRIPT 2

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7. SHADOWING

Beyond Meat was founded in Los Angeles, California in 2009 by Ethan Brown and focuses onmaking a variety of plant-based meat substitutes for chicken, beef, and pork sausage. In May
2016 the company released the first plant-based meat burger patty to be sold in the meat
section of grocery stores. The burger patty contains no soy, no cholesterol, half the saturated
fat of a traditional meat burger, and a whopping 20 grams of protein.

Say the transcript
aloud at the sametime as the audio
without reading
it. Circle how
many times
below.

11

2
2

3
3

44

Plant-based meat has been around for many years but there are two recent startups making
waves: Beyond Meat and Impossible Burger. As of early 2019 Beyond Meat was mainly being
sold in grocery stores and Impossible Burger was exclusively sold to restaurants, however theywere both starting to enter each other’s market.

55About a 6-hour drive north of the home of Beyond Meat is where you will find the headquarters
for Impossible Burger in Redwood City, California. In 2009 Patrick O. Brown took an 18-monthsabbatical dedicated to eliminating intensive animal farming. This led him to founding
Impossible Burger in 2011. What makes Impossible Burger unique is that they research animalproducts at a molecular level and created a chemical library of plant-based proteins and fats tomake their burgers taste and act like real meat. In April 2019 Burger King announced they plan
to sell Impossible Burger Whoppers nationwide in the US before the end of the year.