Japan Forum of Business and Society (JFBS)

JFBS 13 th Annual Conference
JFBS 第13 回年次大会プログラム

Expanding Ethical Dimensions:
Exploring the Multifaceted Influences in a Global Business and Society

倫理の次元を拡張する：

グローバルビジネスと社会におけるその多面的影響の探求

2–3 September 2024
Keio University, Kanagawa, Japan慶應義塾大学日吉キャンパス
Webinar ID

WiFi

ID: 831 4627 1393
PASS: 012345

SSID: j f bs2024
PASS: annualconf 2024

The Conference WebsiteJapaneseEnglishWelcome Letter from JFBS President
Dear JFBS Colleagues,
It is our great pleasure to welcome you to Yokohama for the2024 Annual Conference of the Japan Forum of Businessand Society.
The theme for this year’s conference, Expanding EthicalDimensions, and is chaired by Professor Kyoko Fukukawa,
Hitotsubashi University. The conference aims to foster arich dialogue that embraces and integrates diverse cultural values, while criticallyexamining the concept of a singular, universally applicable set of ethical standards.
We hope scholars and practitioners from various disciplines and sectors share theirinsights on the ethical challenges and opportunities presented by the evolving
business landscape within our globally interconnected world.
This gathering provides an exceptional platform for meaningful discussion,
collaboration, and networking. We extend our deepest gratitude to all our partnersand supporters who have contributed to making this event possible.

Once again, we warmly welcome you to the 2024 JFBS Conference. We hope you
have a productive and enjoyable experience.
Sincerely,Masahiro Okada
JFBS President
Professor of Strategic Management, Keio University

Program Committee• Kyoko Fukukawa, Hitotsubashi University/Conference Chair• Masahiro Okada, Keio University

Japan Forum of Business and Society (JFBS) is an academic institution established in2011, dedicated to advancing scholarly research and discourse on the intersection ofbusiness and society. JFBS seeks to foster the development of human resources throughthe promotion of broad-based collaboration among academia, industry, government,labor, and non-proﬁt/non-governmental organizations. Furthermore, JFBS actively
engages in partnerships with relevant entities both within Japan and internationally tofurther its mission.

【 First Day: 2nd September, 2024 】
TimeProgram

10:00 ‒11:00

JFBS Board Meeting

11:00 ‒11:30

JFBS Member Meeting

11:30 ‒13:10

Registration

13:10 ‒13:20

JFBS 2024 Opening Remarks Main Hall / Language:Language: English with simultaneous interpretation in JapaneseMasahiro Okada, Keio University

13:30 ‒14:50

Keynote Speech 1 & Discussion Main Hall / Language: English with simultaneous interpretation in Japanese“Ethics within societal normative value change”
Keynote Speaker : Ann-Marie Kennedy, University of Canterbury
Panel Discussion : Masahiro Okada, Keio University and Miho Murashima, Rikkyo University
Facilitator : Kyoko Fukukawa, Hitotsubashi University

14:50 ‒15:10

Break15:10 ‒16:30

Keynote Speech 2 & Discussion Main Hall / Language: English with simultaneous interpretation in Japanese“Capitalism and Social Innovation for Japanʼs New Era”
Keynote Speaker : Ken Shibusawa, CEO, Shibusawa and Company
Panel Discussion : Ann-Marie Kennedy, University of Canterbury and Kazuhiro Tanaka, Hitotsubashi University
Facilitators : Masahiro Okada, Keio University and Kyoko Fukukawa, Hitotsubashi University

17:30 ‒19:00

Welcome reception Faculty Lounge, Raiosha, Hiyoshi Campus
Please register → https://j-fbs.jp/app/products/list.php?category̲id=7【 Second Day: 3rd September, 2024 】
Time
9:00 ‒10:30

ProgramBreakout Session Organized 1〈倫理性の拡張：建前と本音（理想と現実）〉
Main Hall / Language : Japanese

CFP Session 1: ESG & Performance
Big Conf. Room / Language : English
Chair: Hiroshi Amemiya, Arabesque S-Ray〈登壇者（敬称略）〉
鈴木 雅剛（ボーダレス・ジャパン 共同創業者／代表取締役副社長）
池田 将太（ハチドリ電力 代表／ハチドリソーラー 代表）
犬井 智朗（ボーダレスリンク 代表取締役／
Borderless Myanmar Fertilizer 社長／Borderless Myanmar 代表）
ドイ･ローヤン（米日カウンシル 代表理事／ジャーマン・インターナショナル コンサルタント）

Corporate Social Performance andthe Cost of Debt‒ An Analysis of JapaneseCompanies from 2015 to 2023
Bolun ZHANG, Waseda University
Financial Systemic Risk and Contagion
Effect of Cryptoassets: EthicalImplications from FTX CollapseDong ZHOU, Zhejiang University
ONG Chee Ching, Zhejiang University
Ruidong ZHANG, Zhejiang University

Does ESG Increase a Firmʼs Uniqueness or〈概 要〉
Substitutability?
現代の企業経営において、倫理的 （社会的・環境的） Evidence from the S&P 500 Constituents
課題への取り組みは不可欠とされていますが、理想
Hsiang-Lin Chih,とその実践の間にはしばしばギャップが生じます。
National Taipei University
本セッションでは、企業経営の多様な側面を具体的
Yu-Chang Cheng,な文脈で検討し、１）理想と現実の乖離、２）その原因、National Taipei University
３）その克服方法について議論します。 特に、社会的企業が直面する倫理的課題と利益追求の相克に焦点を当てます。
セッションチェア：村嶋 美穂（立教大学）

10:30 ‒10:50
10:50‒12:20

BreakBreakout Session Organized 2〈人材の多様化する状況下での新たな倫理規範〉
Main Hall / Language : Japanese

CFP Session 2: ESG & SystemBig Conf. Room / Language : English

CFP Session 3: ESG & Firm Behavior
Mid Conf. Room /Language : English and Japanese

Chair: Shuji Ohira, Musashi University〈登壇者（敬称略）〉
古谷 由紀子（CSOネットワーク 代表理事）
三瓶 正人（ASIA to JAPAN 代表取締役）
小山 浩平（Liberaware 執行役員CHRO）
大野 晃平（日本能率協会コンサルティング シンクロノス・イノベーションユニット 生産・SX領域チーフコンサルタント）〈概 要〉
これまでの日本企業は、社員がほぼ全員日本人という非常に珍しい同質性を持ってきました。しかし現代そして将来の日本企業では、職場の多国籍化が急速に進みつつあります。上司や同僚が日本人ではないことが一部の企業では当たり前になっています。業
務上のカレンダーが日本の祝日とは無縁の会社も存在します。仕事場の共通言語が日本語ではない企業もあります。こうした「多国籍職場」 において、さまざまな国籍の人々が働く状況が生み出す課題と機会について、経営倫理の視点を含めて探求するのが本セッションの狙いです。

Chair: Masaatsu Doi, Hosei University
Circular economy: criticism andconceptualization based on sustainable
development
Savu Rovanto, Hitotsubashi University
Exploring the role of farmer cooperatives
in the establishment of sustainable
short food supply chain: the case ofIndonesian dairy business
Adam Prihananda Marda,
Tokyo Institute of Technology
Naoya Abe,
Tokyo Institute of Technology
Digging deeper:
unearthing the ESGchallenges forAustraliaʼs extractive industry
Matthew Rumsa, Curtin University
Michele John, Curtin University

セッションチェア：今津 秀紀（JFBS理事）

12:20 ‒13:20
13:20‒14:50

BreakBreakout Session Organized 3〈テクノロジーと倫理〉

CFP Session 4: Environment & Management
Big Conf. Room / Language : English【本セッションは録画（アーカイブ）の対象になりません】

Main Hall / Language : Japanese

Chair: Kazue Haga, Waseda University〈登壇者（敬称略）〉
大谷 正樹（オムロン 技術・知財本部 技術・知財戦略室 経営基幹職）
飯塚 真也
平林 正樹

The factors impacted success of
smallholder farmers entrepreneurin Thailand
Waripas Jiumpanyarach,
Chulalongkorn University

Environmental Management Aligned with
〈概 要〉
Taxonomy Regulation and Financial
IC T（情報通信技術）やインターネットは言うに及ばず、 Performance
現代では生成 AI やプラットフォーム型企業の個人情
Huang, Chi-Jui,
報の取扱いなど革新的技術と経営倫理が交錯する場
National Taipei University
面が増えています。本セッションでは、革新的技術
Chen, Yung-Chi,の恩恵を享受しつつ、いかにその倫理的活用を行うか、National Taipei University
そのむつかしさ、課題、解決方法を議論します。
Evaluating the socio-ecological system
セッションチェア：牛島 慶一（JFBS理事／EY Japan） performance of Taiwan
Tai-Hsi Wu, National Taipei University
Harley Yang, National Taipei University
Tony Shun-Te Yuo,
National Taipei University

14:50 ‒15:10

BreakUsing Green Marketing Model to Derive
Needs Satisfaction in Green Product
Purchasing in Instagram Live-Streaming
Chen, Tser-Yieth,
National Taipei UniversityWu, Hsueh-Ling,
National Taipei University
ソーシャルイノベーション創出につながる企業の社会貢献活動のためのフレームワーク構築
─リコーの社会貢献活動の事例を通じて─
赤堀 久美子（リコー）
Power-dependence in Regulated Social
Enterprises: Evidence from Human
Resource Management Practices atContinuous Employment Support Officefor People with Disabilities in Japan
Bita Puspitasari, Kyoto University
Tomoki Sekiguchi, Kyoto University

15:10 ‒16:30

Wrap-up Session : Expanding Ethical Dimensions
Main Hall / Language: Janapese with simultaneous interpretation in English
Panel Discussion :Miho Murashima, Rikkyo University
Hidenori Imazu, JFBS board member
Keiichi Ushijima, JFBS board member / EY Japan
Facilitator :Kyoko Fukukawa, Hitotsubashi University

16:30 ‒16:40

Closing Remarks Main Hall / Language : English with simultaneous interpretation in Japanese
Masahiro Okada , Keio University

Keynote Speakers

Ken Shibusawa
Chief Executive Officer,Shibusawa and Company, Inc.

Ann-Marie Kennedy
University of Canterbury

Ken Shibusawa founded in 2001, Shibusawa and Company, Inc., astrategic advisory firm for alternative investments, ESG/SDGs alignmentand human resource development. He also founded in 2008, Commons
Asset Management, a mutual fund dedicated to deliver long term
investment opportunities to the Japanese household. In 2023, he founded&amp; Capital, Inc., an impact fund management company for Africa. He
has extensive market experience at JP Morgan and Goldman Sachs as well
as Moore Capital, a global macro hedge fund, where he was therepresentative managing director of the Tokyo Office. He is also trustee
and co-chairperson of the Japan-Middle East/Africa Relations Committeeof Keizai Doyukai (Japan Association of Corporate Executives), and is amember of numerous government committees, including the Council for
New Form of Capitalism, established by Prime Minister Kishida. He alsoserves as a member of Asia Advisory Board of Chiratae Venutres, a leading
venture capital fund in India investing in tech startups. In addition, he isan advisor to the Office of the President at the University of Tokyo,
steering committee member of UNDP SDG Impact, board member of theInternational Foundation for Valuing Impact, a special advisor to the ISSB
(International Sustainability Standards Boards) chair, chairman of GSG(Global Steering Group for Impact Investment) National Advisory Board
Japan. And most recently was named as co-chair of Triple I (Impact
Investment Initiative) for Global Health, an initiative that was endorsed by
G7 leadership at the Hiroshima Summit.

Ann-Marie Kennedy is an Associate Professor of Marketing at theUniversity of Canterbury in New Zealand. She is also the Associate Dean(Academic) of the Business School. Her research focuses on theintersection of Marketing and Society, especially Marketing ethics,Marketing for behavior change, and Health Promotion. She has worked in
the areas of alcohol harm reduction, LGBTQIA++ communities, childprotection, and social advertising ethics. Her research has been funded byresearch grants of more than $524,000 (New Zealand Dollars) by the New
Zealand Health Promotion Agency, New Zealand Veterans’ HealthResearch Panel, and Queensland Government of Australia (amongothers). Her research has been used to advise on government policy, as well
as regional and national social advertising and promotions. She is theEditor-in-Chief of the Journal of Social Marketing and previously anAssociate Editor for the Journal of Macromarketing. Her work is publishedin international journals including the Journal of Advertising, Industrial
Marketing Management, Journal of Consumer Affairs, Journal ofMacromarketing, Journal of Business Research, and European Journal ofMarketing among others.

来往舎フロアマップ
シンポジウムスペース
Symposium space

Raiosha floor map
メイン会場／ Main Hall
Keynote Speech & Discussion 1 & 2Breakout Session Organized 1, 2 & 3
Wrap-up Session

ファカルティラウンジ
Faculty Launge

来往舎 1 階 Raiosha 1st Floor

教職員用食堂（ファカルティラウンジ）
Restaurant for Faculty (Faculty Lounge)
中会議室

大会議室

中会議室／ Medium Conf. Room
Sep.2 nd 理事会
Sep.3rd

教職員食堂で当日メニュー売り切れの場合、学生食堂や日吉駅前飲食店をご利用ください。
In case the lunch menus are sold out
at the Faculty Lounge, please use cafeterianext to Raiosha or restaurants
around Hiyoshi Station.

大会議室／ Big Conf. Room

10:00‒11:00

11:00‒11:30
Sep.2 nd 総会
Sep.3 rd CEP Session 1 9:00‒10:30

CEP Session 3 10:50‒12:20CEP Session 2
CEP Session 4

10:50‒12:20
13:20‒14:50

来往舎 2 階Raiosha 2nd Floor

慶應義塾大学日吉キャンパス来往舎アクセスマップ
Keio University Raiosha access map
来往舎
Raiosha

食堂棟
Cafeteria
Building

バリアフリーBarrier-free

来往舎の正面入口
Raiosha main entrance
グラウンド Athletics Field

図書館
Library

警備室
Security Office
綱島街道 Tsunashima Highway

至 渋谷 To Shibuya

協生館
Kyoseikan

横浜市営地下鉄グリーンライン出口
Yokohama Municipal Subway Green Line Station

日吉駅 Hiyoshi Station

至 横浜 To Yokohama

Access information

Tokyo

Shinjuku

Yokohama

JR Yamanote line
for Shibuya and Shinagawa
About 17 minutes
JR Yamanote line
for Shibuya and Shinagawa
About 7 minutes

MeguroShibuya
Tokyu Toyoko line
About 17 minutes

Tokyu Meguro line
About 17 minutes
Tokyu Toyoko line
About 20 minutes

HiyoshiHiyoshiHiyoshi

企業と社会フォーラム学会誌《新刊 第13 号》
Japan Forum of Business and Society Annals
目次／ INDEX
はじめに（岡田正大）【招待論文】（田中一弘）

経営倫理としての先義後利─渋沢栄一の経営哲学とグローバル資本主義再生への示唆【 JFBS 第 12 回年次大会抄録】（岡田正大・土肥将敦）

危機を乗り越えて―人・市場・社会をめぐる新たなパラダイムへ【投稿（学術論文）】

食品ロスに対する消費者の買物行動とエシカル志向の影響（宮下佳子・西尾チヅル）

編集 ： 企業と社会フォーラム
発行 ： 千倉書房
発行日 ： 2024 年 9 月 1 日

マテリアリティの開示と財務情報の価値関連性 （長谷部 賢）
サステナブル・ビジネスモデルの普及
─地域再生可能エネルギー事業の事例研究 （手嶋 進）【投稿（事例紹介・解説）】（平田礼王・Dimiter S. IALNAZOV）

タイにおける企業の環境経営推進に対するステークホルダーの取り組み
─日系企業を中心とした産学官連携シンポジウムから【学会ニュース】

Hosted by:
Japan Forum of Business and Society (JFBS)

Japan Forum of Business and Society (JFBS)
学会「企業と社会フォーラム」
c/o: Masahiro Okada Labo., Keio Business School, Keio University,
4-1-1 Hiyoshi Kohoku-ku, Yokohama Kanagawa, 223‒8526 Japan
Tel: +81‒90‒4298‒2721
Email: info@j-fbs.jp