FY2022 Results Briefing Materials
May. 11, 2023

• Message

・Steadily increased gross profit (up 37% YoY) and operating income (up 317% YoY)

・Operating income was 2.45 billion yen—a major record high・Aim for high growth from FY23 to FY25

Ad Platform Business grew average revenue per customer 13% YoY, achievinga record high.
Marketing SaaS business increased its sales ratio to 34.2%. Expanded ARR to 1.9 billion yen.
Overseas business made a major advance with 54.7% YoY growth despite recession in 4Q.
In February 2023, acquired ZELTO to drive overseas business expansion in the in the future.
In April 2023, established an AI subsidiary ”JAPAN AI” to provide AI-related services.
Created a new mid-term plan that aims for a profit of 4.5-5.5 billion yen in FY25, up
from 2.0 billion yen in FY23.
1

Trends in Companywide Performance
Business Performance
In FY2022, the company acquired
ZELTO, which had been held in

FY2020(IFRS*1 )the general investment portfolio
since the beginning, andrecorded a marginal gain fromthe staged acquisition, which
contributed significantly tosecuring the profit level required
for the change in the prime

FY2021(IFRS*2 )FY2022(IFRS)Net sales revenue*

3.38 billion yen +44% 4.82 billion yen +37% 6.45 billion yen

Gross profit

2.60 billion yen +141%.3.74 billion yen +317% 5.14 billion yen

Operating income

240 million yen(One-time
gains/losses)-(Millions of yen)

580 million yen

2.45 billion yen

market.
Adjusted operating income,which excludes one-time gains
and losses, also grew steadily,increasing 41%.

2

© Geniee, Inc.

(Adjusted
operating income)(240 million yen)

Net income
attributable to theparent company

190 million yen(-0.2 billion yen)

Software impairment:-0.2 billion yen+229%.

(790 million yen)

500 million yen(+1.33 billion yen)

Loss on disposal of software:▲-280 million yen
Marginal gain on step acquisitions:＋1.62 billion yen+41%(1.11 billion yen)

2.11 billion yen*1 FY2020 is adjusted to IFRS basis and net sales revenue.
*2 Revenue from advertising platform business is recorded gross until FY2021, so revenue is recorded net in line with FY2022.

Business Performanceby segment
The Ad Platform Business
continued to grow at a strong
and high rate.
Marketing SaaS business
continues to focus on sales

Ad Platform Business

Marketing SaaS Business(Billions of yen)(Billions of yen)(Billions of yen)

Gross profit

Gross profit

Gross profit

Segment income

Segment income
OperatingSegment income
OperatingincomeincomeOperatingincomegrowth and investment.

14.4

26.9

significantly due to theenhancement of the application

21.6

19.5

17.2
14.1

11.0

11.1

FY2020 FY2021 FY2022© Geniee, Inc.

3.3

8.6
4.9
1.2

1.2

1.7

1.6

0.8
0.9

△3.4

△3.3

FY2020

FY2021

2.7

2.6

6.0

3

5.2

32.8

Overseas business expanded

domain.

Overseas Business

1.1

0.4
△5.4
FY2022

FY2020 FY2021 FY2022

Topics
Acquisition of ZELTO as a subsidiary
Provide high-quality, cuttingedge services to the global media
through synergy effects oftechnology and knowledge
sharing with ZELTO.
About Us







社名



代表者



本社

Zelto, Inc.

Name of company
Representative
Head quarters設立

Zelto, Inc.

Ankit Oberoi（CEO）
Ankit Oberoi, CEO

米国 デラウェア州

Delaware, U.S.A.

2014年8月4日

Establishment
August 4, 2014
 資本金2,656千米ドル（345百万
 Capital stock円） US$2,656 thousand 海外拠点 インド(¥345 million)
 Overseas bases
India






Business Overview
Founded in 2014 in the UnitedStates. Operating in Europe, US,
and APAC areas, the company
has established itself as themarket leader in the area ofadvertising revenue optimizationin the APAC region.
• Google Certified Publishing
Partner (GCPP)• Participation in Microsoft
Accelerator

事業内容 メディア向け広告プラット
Advertising platform for media
フォーム

Publisher
Contributetopublishers'
revenue
growthAd
Revenue
Optimization
Platform• Website Content• Ad space layout• Ad Size• Ad Type

Business

Business Performance(Thousands of U.S. dollars)• Inc.5000「米国で最も急速成長している民間
企業ランキング」154位（2020年）• Inc.5000 "Fastest Growing Private• Financial Times「米国で最も急成長している
Companies in the U.S." #154 (2020)
民間企業リスト」19位（2021年）、33位• Financial
Times "List of Fastest Growing（2022年）
Private Companies in the U.S." #19 (2021),#33 (2022)

4

Optimization© Geniee, Inc.

Consolidated net
sales
Consolidated
Gross Profit
Consolidated
operating income

20/12

21/12

Earnings Forecast
22/12

5,218

10,231

9,835

4,640

9,024

8,462

2,540

5,958

4,544

(Thousands of U.S. dollars)
Consolidated net
sales
Consolidated
Gross Profit
Consolidated
operating income

24/03

25/03

26/03

9,337

12,956

20,221

7,511

10,736

17,324

4,009

6,507

11,876

Topics
New AI company establishment
Business Overview
With an ambitious and innovative
vision and state-of-the-art
technology, we established a newcompany “JAPAN AI” tocontribute to the growth ofProviding AI and
Consulting services
to companies

companies and the revitalizationof industry through the use of AI.

Product development by using
GPT/Large-scale language models

AI-based
New products and features
Scheduled for near future

Examples ofservices offeredYear 2023
April
Service LaunchInternal AI Assistant Service

JAPAN AI Chat(™)

An internal AI assistant service with high response
accuracy that is easy for anyone to use while
incorporating advanced security, and equipped withthe latest version of OpenAI's API to improve
employee work efficiency and productivity.

5© Geniee, Inc.

Feature ❶Improved response
accuracy with individualcompany prompt support

Feature ❷Ensure safety andmonitoring of use byadministrator function

1. Business Overview
2. FY2022 Results
3. Ad Platform Business
4. Marketing SaaS Business
5. Medium- to long-term policyPurpose

Business Purpose
The worldview behind Geniee products and services

To create a world where anyone can succeed at marketing

Corporate Purpose
Our organization’s long-term goal and raison d’etre

To serve Japan and Asia as a Japan-based global technology company

7• Genie Group aims to be...



The Genie Group provides comprehensive support for solving increasingly complex andsophisticated marketing issues

Aiming for a world where companies can more smoothly spread their high value-added
products and services throughout society by lowering marketing hurdles

Task
Advertising
effectiveness
optimization

Ad Revenue
optimization
Effectivenessmeasurement

Ads

A world where anyone
can succeed at marketing

Data
Data
analysis
accumulate
Organizational and System Issues
Data visualization

Combination ofmultiple systems

Recruitment
and Training

Cost control

Data centralizationData
cooperation
Customer success

8

Content andmarketingNurturing

Customermanagement
Sales
standardization andefficiency• One-stop
platform• Diverse Products
domains•

High cost performance•

Automation andstreamlining of operations

Business Portfolio andConsolidated Gross Profit Trends
In FY2016, our main business

Gross profit

5.1( JPY billion )Marketing SaaS Business“GENIEE SSP” became one of the2022/7

top in its class in Japan.
In 2016, the company began

2022/2

offering SaaS products and2022/1

expanded its business with

2021/11mergers and acquisitions.
Overseas operations have been

2021/7*Advertising Platform
Business

expanding since 2012, and with

2020/112018/11*the acquisition of ZELTO in 2023,

Overseas Businessthe percentage of overseas sales

2018/62023/3

2016/7will increase significantly.

2019/2

2014/3
2011/4
Areas served

FY2011•

9© Geniee, Inc.

Singapore Vietnam
2012/82013/92015/1Indonesia
2015/9FY2015Thailand2023/2

2017/8FY2017FY2018FY2019FY2020

FY2021 FY2022

Those in red were acquired through M&A. Note that the first business acquired by GENIEE CHAT was the former Chamo and the second was
the former Engagebot, now branded CHAT

Business domain
We provide companies withconvenient, cost-effective
marketing solutions. Through

Ad

Data
accumulation

Customer management

Data linkage

Data analysis

the companies we serve, wedeliver accurate marketingthat is relevant to users.

Ad Platform Business

Awareness

10© Geniee, Inc.

Visits site

Marketing SaaS BusinessCompares,considers

Reserves/
VisitsPurchase

Repeatpurchase

Prevent
cancellation

Conversion
to high-quality
customerMarket size

Online ad market growth

The marketing technology
industry in which we operate

Newspapers

Magazines

Radio

TV

Internet(online ad market and SaaS
market) is growing rapidly due tothe prominence of online media
and advances in digitaltransformation.

SaaS market growth（JPY trillion）（JPY
35trillion）

1.2

3.0
30

1

2.5

25

0.8

2.0

20

0.6

1.5

15

0.4

1.0
10

0.2

0.5
5

15 16年
16 17年
17 18年
18 19年
19 20年
20 21年
21 22年
22 （Year）
15年
Source: Dentsu Inc., "Advertising Expenditures in Japan"

11© Geniee, Inc.

0

2019
19年

2026
(Forecast)
24年（予想）Source: Fuji Chimera Research Institute, "Software Business New Market 2020 Edition”

Target market
We estimate the serviceable

TAM:

addressable market for our services
to be approximately 3 trillion yen, and

5.2 trillion yen(Total for Ad Platform Business, Marketing SaaS Business and Overseas Business)the potential market is estimated toSize of the markets where we operate businesses ※1

be approximately 5 trillion yen.

※1 Total of advertising platform business, marketing SaaS businessand overseas business (SSP). It means the maximum market size
assumed by the Company and is not calculated for the purpose of
showing an objective market size for the businesses operated by
the Company in FY2023. (Refer to the search advertising market,
SNS advertising market, display advertising market, affiliate
advertising market, DOOH ad serving platform market, and otherperipheral markets in the "2020 Japanese Advertising
Expenditures: Detailed Analysis of Internet Advertising Media
Expenditures" survey conducted by Dentsu Inc. (See the searchadvertising market, SNS advertising market, display advertisingmarket, affiliate advertising market, DOOH ad serving platform
market, and other peripheral areas in "Detailed Analysis of Internet
Advertising Media Expenditures in Japan 2020" by D2C ResearchInstitute, Inc. (Cross-sectional tabulation).
※2 Total of advertising platform business, marketing SaaS business,and overseas business (SSP). The potential market size of theadvertising platform business is the sum of the market share that
could be obtained from the respective market sizes in searchadvertising, SNS advertising, display advertising, affiliate
advertising, DOOH advertising, and other peripheral domains,
taking into account the industries and characteristics of target
customers for each service domain provided. (Prepared by theCompany based on "2020 Japanese Advertising Expenditures:
Detailed Analysis of Internet Advertising Media Expenditures" byDentsu Inc., Dentsu Digital Inc. and Cyber Communications, Inc.
and D2C Research, and "Martech Market Status and Outlook
FY2019" by MIC Economic Research Institute.
The potential market size of the marketing SaaS business is thetotal annual spending money by all potential customers if each
SaaS product is introduced at all potential customers of the Groupin Japan. All potential customers are classified into the largest,large, medium, small, and micro businesses according to the sizeof the number of employees. The number of potential customers
was calculated by assuming the percentage of companies using
the service and the number of employees using the service foreach business size. Prepared by the Company based on the 2016
Economic Census - Activity Survey: Summary of Enterprises, etc.,
Cross-sectional Industry Data.

12© Geniee, Inc.

SAM:

2.9 trillion yen(Total for Ad Platform Business, Marketing SaaS Business, and Overseas Business)
The size of the markets we can offer our services※2

SFA, CRM, MA, Chat, Site
SearchSSP, DSP, DMP, DOOH

Obtainable markets in near
futureDomains obtainable byPotential markets
extending enhanced versionsof current products andservices

1. Business Overview
2. FY2022 Results
3. Ad Platform Business
4. Marketing SaaS Business
5. Medium- to long-term policy© Geniee, Inc.

FY2022 Results
FY2022(Estimated Landings)

FY2022(Actual)

6.4 ~ 6.8 billion yen

6.45 billion yen

Gross profit

52.5 ~ 5.55 billion yen

5.14 billion yen

Operating income

1.05 ~ 1.25 billion yen

2.45 billion yen

Although the company upwardly
revised its earnings forecast at
the time of the 3Q results
announcement, it failed toachieve its gross profit forecast
due to an underestimated decline
in advertising revenue per unit in
the 4Q.
On the other hand, operating
income and net income
attributable to the parent
company largely exceeded thelanding forecast due to avaluation gain on the existing
equity interest in ZELTO at fairvalue.
14© Geniee, Inc.

Sales revenue(+1.33 billion yen)

(One-time
gains/losses)-(Adjusted operating
income)(1.05 ~ 1.25 billion yen)

(1.11 billion yen)

Attributable toparent company
Net income

7.5 ~ 1.0 billion yen

2.07 billion yen

Loss on disposal of software: -280 milli
Marginal gain on step acquisitions (1.62

15

FY2022 Summary（JPY million）

On a net ad sales basis, grossprofit rose sharply, up 37.4%
YoY. Profits at all levels alsolanded significantly higher thanin the same period of theprevious year.

© Geniee, Inc.

IFRS(Net sales is
gloss)IFRS(Net sakes is
net)

IFRS
(Net sales
is net)FY2021

FY2021(a)

FY2022(b)

Amounts

Inc/ Dec(b-a)％

FY2022（Budget）

14,399

4,826

6,455

1,628

＋33.7％

6,400

Gross profit

3,741

3,741

5,142

1,400

＋37.4％

5,100

Operatingincome

588

588

2,457

1,869

＋317.7％2,400

IncomeBeforeIncome taxes

717

717

2,279

1,562

＋217.7％2,200

Net income

539

539

2,110

1,571

＋291.2％2,000

Net Income
attributable toowners ofparent

500

500

2,114

1,614

＋322.4％2,000

RevenueFY2022
Quarterly Results
The Ad Platform Business isseasonal, with 3Q and 4Q being（Unit:100 million yen）

20

the busiest periods.
Operating income in 4Q was 1.33
billion yen, a one-time gain of

14.7

15

1.33 billion yen, including gain on

10

disposal of software, but the

7.9

operating income level landed at
320 million yen, lower than 3Q
due to the recession in the US

10.2
8.8

11.7

9.7

5

© Geniee, Inc.

13.7

10.5

0.8
1Q

1.4
2Q

2.5

3Q

0.6

4Q

＊ FY2021 is IFRS base and netting of Ad Platform Business sales

16

13.4

3.6

2.8

decline in the ad platform
0

12.5

Impairment
loss

and the impact of the revenue
business in March 2023 in 4Q.

15.7

14.6

12.6

11.3

revaluation of existing equity
interest in ZELTO and loss on

17.3 16.5

16.8

2.4

1.9

1Q

2Q

3Q

4Q

Highlights
by segment

Ad Platform Business

Marketing SaaS Business

Overseas Business（Unit:100 million yen）

Revenue

38.9

Revenue

19.6

Revenue

Segment income

Segment income

Segment income

21.6

Ref

17

© Geniee, Inc.

Operating income

14.1

0.8

Ref

Operating loss

5.4

• Launched GENIEE RMP, a revenue
maximization platform for retail
media.

• GENIEE CHAT launches service
for automatic message creation
using ChatGPT• Expand business with a focus on ecommerce sites and online
servicesExploit new media andincrease market share in areas ofexpertise.

• GENIEE SFA/CRM linked with thecloud-based call center system"BIZTEL" and enhanced its
functions.
• GENIEE CHAT increased sales as
the number of clients forEngagebot expanded.

5.9
3.3

Ref

Operating income

2.7• Zelto Becomes wholly owned
subsidiary• Growth through resellers andpartnerships.
• Growth through expansion of
application areas.

1. Business Overview
2. FY2022 Results
3. Ad Platform Business
4. Marketing SaaS Business
5. Medium- to long-term policy© Geniee, Inc.

Ad platform business
Advertisers
Utilized in promotions
Technology that displays
personalized advertisements
provides high revenue for• Ad platform for maximizing advertising revenue

media and high costeffectiveness for advertisers• Utilize GenieeSSP‘s ad inventory, one of the largest inJapan• Attracts high quality viewers at low cost
• 80 billion IMPs/month available

Monetize ad space

Publisher Approx. 80 billion IMPs / month, 100 million UUs

19© Geniee, Inc.

Ad Platform Business
Gross Profit
Both the supply side and demandside further expanded their

YoY

13%up

（Unit: 100million yen）

10

8.5

market share.
Gross profit for the advertising

8.8億円

7.5

7.5億円

8

platform business landed at 13%
YoY growth in March 2023 due tothe impact of the revenue decline

6in the advertising platform
4

business.
For the full year, gross profit in
the advertising platform business2

rose 22% YoY.
0

1Q

2Q

3Q
FY202020© Geniee, Inc.

4Q

1Q

2Q

3Q

FY2021

4Q

1Q

2Q

3Q

FY2022

4Q

Ad Platform Business
KPI

CustomerContinue to improve the added

（社）

3,000
2,000

value of products and aim toincrease the number of

1,000

companies and company units.

0

20/6

20/9

20/12

21/3

21/6

FY2020
Average revenue
per customer (*1)

21/9

21/12

22/3

22/6

FY2021

22/9

22/12

23/3

FY2022

（万円）

16
12
8
4
0

20/6

20/9

20/12

FY2020(* 1) Calculated based on net amounts recognized

21© Geniee, Inc.

21/3

21/6

21/9

21/12

FY2021

22/3

22/6

22/9

22/12

FY2022

23/3

1. Business Overview
2. FY2022 Results
3. Ad Platform Business
4. Marketing SaaS Business
5. Medium- to long-term policy© Geniee, Inc.

Marketing SaaS
business

Cultivation of good
customers

Management of sales andcustomer information
The only Japan-made sales
and marketing platform thatenables integrated execution
and management fromCentralization of internal
data

Customer Management
Fostering Excellent Customers

customer attraction to sales

Automated customer
servicepromotion to receipt ofordersAnalysis of internal data

Measuring advertising
effectivenessand providing reports

23© Geniee, Inc.

Site searchHigh-speed display of LPs

Marketing SaaS Business:
Hight light
Sales revenue and ARR grewsignificantly compared to thesame period last year.

Revenue／YoY Growth Rate

Recurring Revenue／ YoY Growth Rate
ratio

1,961Mil.／+66.7%

81.1% ／+4.2 point

Gross profit margin

ARR／ YoY Growth Rate

73.6%

1,940Mil. ／+97.8%

Segment income

ARPA

8.5Mil.

17,617yen ／▲9.1%（＊１）

On the other hand, unit price of
ARPA in Mar 2023 decreasedslightly YoY due to large initialcosts incurred in the same period
last year and an increase in thenumber of customers in theenterprise domain.

(*1) Calculated based on figures going back 12 months from the end of the quarter.

24© Geniee, Inc.

Marketing SaaS Business:
Net Sales
Revenue increased 52.6% YOY
due to an increase in the number

YoY
52.6%up

（億円）

7

5.8

of accounts.
Revenue reached a record high6

on a quarterly basis.
5

3.8

4
3
2
1
0

1Q

2Q

3Q
FY202025© Geniee, Inc.

4Q

1Q

2Q

3Q
FY2021

4Q

1Q

2Q

3Q
FY2022

4Q

Marketing SaaS Business:
KPI
Number of paid accounts

YoY
43%up

（accounts）

Aim to increase the number ofpaying accounts by expanding
the functionality of SaaS
products and increasing market

15,00012,000
9,000
6,000
3,000

share by strengthening sales

20/6

channels. In addition, the

20/9

20/12

21/3

21/6

FY2020company aims to further reduce

21/9

21/12

22/3

22/6

FY2021

22/9

22/12

23/3

FY2022the churn rate by strengthening
its products and customer
success.

Churn rate
1.8%
1.2%
0.6%
0.0%

1Q

2Q

3Q

FY2020※ : 3-month average churn rate for accounts

26© Geniee, Inc.

4Q

1Q

2Q

3Q

FY2021

4Q

1Q

2Q

3Q

FY2022

4Q

Marketing SaaS Business:
KPI•

R&D(*1)(*2)

S&M(*1)(*3)

R&D will gradually decrease42%

due to an increase in MRR.
•

S&M ratio will rise in FY2022
due to an increase in businessside headcount.

•

G&A(*1)(*4)

18%

16% 17%

G&A will also rise due to anincrease in corporate staff.

15%

14%

13% 12%

39% 39%

37%

38%

41%

43% 43%

11%
10% 10% 10%

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q
FY202127

FY20221Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q
FY2021

FY2022

11% 12%

14%

15% 15%

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q
FY2021

FY2022(*1) Calculated based on figures going back 12 months from the end of the quarter.
(*2) Abbreviation for “Research and Development.” Total of personnel expenses for engineers and other expenses related to research and development.
(*3) Abbreviation for “Sales and Marketing.” Total of advertising expenses, personnel expenses for sales staff, and other expenses related to sales and marketing.
(*4) Abbreviation for “General and Administrative.” Total of personnel costs, related expenses, and common expenses of the corporate departments that should be borne by theMarketing SaaS business.

© Geniee, Inc.

GENIEE released auto-create message function using ChatGPT

Promotes a product concept of
replacing marketing activities
with software

Provides a chat-based
customer service web platform

Automatically create reminder messages to users who have dropped out of the basket
developed Chat GPT message creation function
enabled to reduce the cost of message creation by 1/3.

28

GENIEE, launched a revenue maximization platform “GENIEE RMP” for retail media

Promotes a product concept of
replacing marketing activities
with software

Provides advertisement submission
and distribution functions
for retail media

Maximize revenue for retail and e-commerce businesses
and maximize advertising effectiveness for manufacturers.

29

1. Business Overview
2. FY2022 Results
3. Ad Platform Business
4. Marketing SaaS Business
5. Medium- to long- term policy© Geniee, Inc.

31

Planning assumptions
In FY2023, the company
strengthened its profit structure

External Environment

Investment Philosophy

through cost reductions against
the backdrop of declining
advertising revenues due to therecession in the US.
In FY2024 and beyond, which willbe the recovery period, we will
resume investment for growthand, after the change of prime
markets, aggressively conduct
M&A that have synergy withexisting businesses.

© Geniee, Inc.

• In FY2023, we assume the impact of
declining demand for advertising due
to recession in major developed
countries as a result of rising interest
rates.
• In FY2025, recession in the U.S. due tolower interest rates will be on the roadto recovery.

• Continue to invest in new technologicalareas that will become sources ofcompetitiveness and in development
necessary to secure competitive
advantage.
• On the other hand, until the timing of
the prime market change, we will not
conduct large-scale M&A that would
have a significant impact on ourgroup's management structure.

New Medium-Term Management Plan
Overall Policy

Business Strategy
Marketing
SaaS Business

Ad Platform BusinessAlthough a short-term recession

SSP
area

is expected, the company will
provide innovative business for

DSP
area

Further Growth

the next boom period bypromoting operational efficiency

Domestic

and product improvement by• Expand market sharein unexplored areas
and enterprise areas

expanding its market share in theenterprise domain and

New Product,
Expand market sharein existing areas

enterprise
Territory Expansion• Expand use of RMP
through businessalliances• Focus on marketing
initiatives with high
ROI

• Expand market sharein performance area

• Reinforcement oflarge distributors

Newbusiness

establishing an AI subsidiary,

Establishment of a subsidiary for AI business and collaboration in the marketingdomainalong with re-growing its ad• Chat GPT to support business efficiency

technology business.

• Further improvement of our products using
AI

Overseas
Collaboration between domestic and overseas suppliers• Sales of ZELTO products in Japan andabroad• Global coordination of resources andmanagement functions

32© Geniee, Inc.

Strengthening ofmanagementfoundation
Sustainability• Increase ratio of
female employees• Increase in the ratioof foreign nationals

Productivity• Gross
Profit/Employees• Improving Corporate
Operational
Efficiency with CHATGPT

Monitoring Systemand strengthen
governance• Each KPI indicator
Weekly management• Goal management by
OKR• Strengthen
management systemfor prime market
changesMedium-term ｍanagement plantarget value
FY2023(Plan)

Considering the impact of therecession in the U.S., we plan to

FY2025(Plan)

be cautious for FY2023,
especially for overseas
operations, assuming a decline inearnings.

Sales revenue

9.6 billion yen

16.2 ~ 20.2

Gross profit

7.8 billion yen

13.2 ~ 16.4

2 billion yen

4.5 ~ 5.5 billion

1.5 billion yen

3 ~ 3.7 billion yen

FY2025 will be achieved in an
organic manner, while utilizing all
options for collaboration and
M&A.

Operating income

Attributable to parent
company
et income33© Geniee, Inc.

billion yen

billion yen

yenFY2022 Full-year
earnings forecast

FY2022（estimated ）Revenue

FY2022（result）

FY2023（forecast）

6,400

6,455

9,661

Maintain high growth with revenue

Ad Platform Business

3,900

3,918

4,819

growth of 50% YoY and gross profit

Marketing SaaS Business

1,950

1,976

3,173

growth of 52% YoY.

Overseas Business

750

783

1,686

△200

△223

△20

Gross profit

5,100

5,142

7,804

Segment income

2,400

2,457

2,006

2,150

2,163

2,683

For the Ad platform business,
although the impact of a decline inadvertising revenue per unit from

（Adjusted amounts）

April 2023 onward is expected,

Ad Platform Businessoverall revenue is expected toMarketing SaaS Business

80

85

608

increase through expansion in newOverseas Business

300

338

700

△130

△131

△1,985

2,400

2,457

2,006

Ad Platform Business

1,400

1,417

1,697

Marketing SaaS Business

△550

-545

-260

250

273

588

（Adjusted amounts）

1,300

1,312

△18

Income before income taxes

2,200

2,279

1,912

2,000

2,114

1,506

areas and expansion of market sharein existing areas.
In the Marketing SaaS business, thecompany will continue to invest in
development to increase productcompetitiveness, focus on marketing
initiatives with high ROI, and aim toincrease the number of customers in
the enterprise domain and improve
MRR by strengthening agencies.

34（JPY million）© Geniee, Inc.

（Corporate and elimination,etc.）

Operating income

Overseas Business

Net income attributable toowners of the parent＊ FY2023（Forecast）Basic earnings per share 83.82 yen

FY2022
Quarterly Earnings
Forecast
Sales revenue and operating
income are expected to increase

Revenue

Operating income

Gross profit（Unit: 100 million yen）

30

significantly this fiscal year.
There is seasonality in earnings,
and earnings are expected toincrease during the peak season
in 3Q and 4Q.
Operating income is expected to

25

15

16.8

15.7

14.7
11.7

decline YoY due to an increase inpersonnel and recruiting

17.4
13.8
16.5

20

12.5

9.7

10

expenses for members topromote the advertising platformbusiness and marketing SaaS
business in 1Q FY2023.

5

0

1Q

2Q

3Q
FY202235© Geniee, Inc.

2.5

2.6

1.9

Operating
Profit

3.2

4Q

1Q

2Q

3Q
FY20234Q

Stock price
Share price: JPY 1,426, as of
May 10, 2023
While pursuing solid growth in

Gross profit (JPY million)

Stock price (JPY)（JPY million）

（JPY）

1,600

2000

1,400

the short, medium, and long term,

1,200

we will enhance our IR activities
to support an increase in our

1,000

share price.

800

1000

600
400
200
0

1Q

2Q

3Q

FY202036© Geniee, Inc.

4Q

1Q

2Q

3Q

FY2021

4Q

1Q

2Q

3Q

FY2022

4Q

0

APPENDIX

Impact of adopting IFRSMain impact on results

We decided to adopt IFRS
(International Financial ReportingStandards) to improve
international comparability and to
expand capital procurement andbusiness operations ininternational markets.

Amortization of goodwill
Amortization of goodwill resulting from M&A is not
subject to amortization (Intangible assets such as
customer assets are subject to amortization)

IFRS
Operating income

JGAAP¥ 184 M

Operating income

Amortization of
goodwill

Rent expenses on land and buildings
Rent expenses
on land and buildings

JGAAP

IFRS

38

© Geniee, Inc.

BS

PL

Right-of-use
assetsDepreciation andamortization

Lease liabilities

Financial costs

Increase of
approx. ¥310
M

Negligible

Change to netting of
Ad Platform Business sales

From FY2022, we are changing

Transaction scheme until FY2021

Transaction scheme from FY2022

sales of the Ad Platform
Business to net sales

Media company

Media company

recognition, due to changes in
Ad Platform Business

Purchasetransactions and terms of use
relating to brand integration in
FY2021

GenieeGenieeSale

Sale

Third party• Third party purchases ad space directly; Geniee• Geniee has inventory risk for ad space• Geniee does not have inventory risk for adpurchased from media companies© Geniee, Inc.

Third party• Geniee purchases ad space; bears

responsibility to third parties for ad space sold39

Arrangement

does not bear responsibility for ad space sold

space

40

Genie'sCompetitive Advantage

Competitive products, synergies among businesses, and global
expansion

With our organization, culture,and management foundation, we
have built a system that enables

Business

SSP

DSP
SEARCH and
Recommendation

CHAT andEffectivenessMeasurement

us to develop additional
functions at each business layer
through competitive analysis of

SFA/CRM/MA

products, cross-sell products tohomogeneous customer
segments, and expand globally
through group cooperation.

Managementfoundation

Organization& Culture© Geniee, Inc.

Monitoring

Capability• Count management basedon MTB, OBR, OKR, KGI,and KPI• High sales and development
capabilities• Product manager andbusiness developmenttraining environment

Business/ technology
workforce is
Nurturing Culture

Highest salary andIncentive of Internet
Advertising Industry in Japan

High productivity• Customer Sharing• Company-wide data
integration• AI Infrastructure

Globalknowledge

Positioning
We have created a unique

Software & Professional Services
Total coverage from solution selection to productimplementation and operation

positioning that sets us apartfrom major foreign companies,
major online advertising
companies, and single productcompanies.

Customer
Focus oncost-effectiveness
Provide customers withmaximum businessresults at low cost

41

© Geniee, Inc.

Comprehensive Products
company
Extensive productlineup that solves
marketing issues
single-handedly

Organic Growth x M&A

Glocal Business Activities

Aggressive execution of M&A toaccelerate organic growth of existing
businesses

Global development with
regional considerations

Strong commitment to customer successThree reasons customers choose us

All products are developed inhouse. We have a large team ofcustomer success personnel who
partner with customers to enable
their success. We tailor our

1

2

Japan-made marketing toolsthat anyone can master

Easy management,
Aggregation andanalysis of customers
and sales3

support to the challenges andapplications of each company,
from deployment toestablishment and utilization.

42© Geniee, Inc.

Robust support

Big Data/Technology
Big Data Processing Technology

Use of AI

High-speed data processing technology
capable of handling hundreds ofthousands of requests per second

DSP equipped with AI-based automatic
bidding function• Approx. 15 terabytes of data processed daily• Automatic control of bids (unit price) and delivery volume• Custom-built distribution system infrastructure• AI-powered machine learning algorithm trains with vast—among the top in Japan

with on-premise servers• Data center in Singapore also used to support overseas distribution
43© Geniee, Inc.

maximizes conversions while fulfilling target CPA

amounts of data to accurately predict conversion rates with acontextual understanding of users and auctions

Knowledge of cutting-edge digital transformation and marketing
By using the vast data of ourCustomer assets/datacustomer companies, we add
value to our products andimprove the quality of ourservices. Promoting the crossselling of products in turn leads
to an increase in average revenue
per customer.

Number of ad views per month

60B Impression

Active customers

3,000companies

Blog / column

Full of useful tips on digital marketing

44© Geniee, Inc.

GENIEE platform, partnership with SoftBank Group
Asia

Overseas expansion since ourthird year. We have also
implemented numerous businessalliances and investment M&As.

80 billion

Impressions
Managed per month

Collaboration with the SoftBank Group+4

10,000+50,000+International
Offices (JP HQ)

ActivePublishers globally

Campaigns
managed per monthglobally

We will fully leverage theseadvantages through• Ad distribution service using jointly
developed advertising platform• Cross-border ad distribution
service to attract customers forcollaboration with the SoftBank

inbound and cross-border EC

Group.

• Formulation and assessment ofplans for joint projects in Southeast
Asia

Indonesia
No.1 Mobile Carrier

45© Geniee, Inc.

Products that offer high value for customers—and the technical development capabilities to create them
Ad Platform Business(Supply Side Business)
Executive Officer
CEO, Supply Side Business Division

Yuta Isobe
He joined Genie, Inc. in April 2016. He was transferred toSoftbank Corporation, a capital alliance partner. After
returning to Japan, he became the youngest sales manager inthe supply side business, and was appointed COO of the
supply side business division in October 2022, and COO of
the new DOOH business division in April 2023, becoming
Senior Executive Officer and CEO of the supply side businessdivision.

Ad Platform Business(Demand Side Business)
Senior Executive Officer CSO
CEO, Demand Side Business Division
Director (planned), Business Search Technology, Inc.

Yasuhiro Ishizaki

After graduating from Keio University, he joined GMO Ad
Partners Inc. He then launched several startup businesses
and became independent in 2018; joined Genie, Inc. in 2021;
appointed Executive Officer in October 2022; appointed
Senior Executive Officer and CEO of Demand-Side Business
Division in April 2023.

46© Geniee, Inc.

Marketing SaaS Business（CHAT）
Senior Executive Officer
CEO, CVG Business Unit

Atsushi Misuno

After working at a major IT company where he launched new
businesses, he joined Genie, Inc. in April 2011. After working
in the ad platform business, human resources, and marketing
technology divisions since its founding, he became therepresentative director of REACT Corporation, which became
a wholly owned subsidiary in August 2021; he was appointed
CEO of CVG Business Division in April 2022 and Senior
Executive Officer in April 2023.

Marketing
SaaS BusinessTranslatedwith DeepL（SFA/CRM）

Executive Officer
CEO, SFA/CRM Business Division

Hirotaka Ohashi
Graduated from Hokkaido University and launched several
new businesses at an online advertising agency; joined Genie,
Inc. in 2016; Manager, Product Planning Department, Ad
Technology Business in January 2018; Executive Officer, CPO
in charge of Product Management in April 2019; SFA/CRM
Business in April 2022. Appointed CEO; appointed Senior
Executive Officer in April 2023.

About Us
name of company

Geniee, Inc.

Employees

592(consolidated, as of the end of March 2023)

Business

Advertising platform business
Marketing SaaS business
Overseas business

Establishment

April 14, 2010

Headquarters

Sumitomo Realty & Development Shinjuku
Oak Tower 6th floor,6-8-1 Nishi-Shinjuku,
Shinjuku-ku, Tokyo 163-6006

CapitalJPY 1,549 million

Representative

Tomoaki Kudo, President and CEO

End of financial year March 31

Exective officers

Directors: Shunsuke Kawasaki
Koichi Machida (Outside)Group Companies

Director and Audit& Supervisory Committee Members:
Katsuyuki Toriya (Full-time, Outside)
Yukio Todoroki (Outside)
Yoshitaka Sasaki（Outside)47© Geniee, Inc.

Business Search Technology, Inc.
REACT Corporation
CATS Corporation
Hypersonic Corporation
Zelto, Inc.
Geniee International Pte.
Geniee Vietnam Co.
PT. Geniee Technology Indonesia
Geniee Adtechnology (Thailand) Co.
PT. Adstars Media Pariwara

Shareholder Composition (as of March 30, 2023)
Breakdown of shares by type of shareholder

Major shareholders
SharesOwned（％）

Tomoaki Kudo (President & CEO)6,544,400

36.26

SoftBank Corp.

5,625,000

31.16

Name

NICE SATISFY LIMITED

2.22

SBI SECURITIES Co., Ltd.

395,678

2.19

Takuya Yoshimura

385,300

2.13

Okasan Securities Co., Ltd.

311,000

1.72

Geniee, inc.

310,676

1.72

MSIP CLIENT SECURITIES

241,200

1.33

GOLDMAN SACHS INTERNATIONAL

237,200

1.31

Hiroshi Hirose
48

402,000© Geniee, Inc.

226,500

1.25

Foreigncorporations, etc.
8.1%

GenieeOther

directors

Corporations

36.3%

32.5%

Financial instruments
Individuals andbusiness operator
6.5%

Financial
institutions
0.5%

others16.0%

Earnings forecasts and other forward-looking statements indicated inthese materials are based on information available and certain
assumptions deemed reasonable at the time. Statements in thesematerials do not constitute any guarantee of actual performance.
Actual business results may differ substantially due to various factors.