PRESS RELEASE

ad:tech tokyo 2019 (11/28@Tokyo International Forum)

Dennis Buchheim of IAB Tech Lab as Keynote Speaker
Discuss Global Standards of "Digital Advertisement"with Daisuke Inoue of Yahoo
Oct.16, 2019 - Comexposium Japan K.K. (Tokyo, Japan; Representative
Director and President: Yuko Furuichi), the organizer of global marketing
conferences, has announced Dennis Buchheim , Executive Vice President
and General Manager of IAB Tech Lab as the keynote speaker at ad:tech
tokyo 2019 to be held on Nov. 27th-28th, 2019 at Tokyo International Forum.
Asia’s largest marketing conference will celebrate its 11th year gatheringclose to 15,000 attendees.
Mr. Buchheim will present on Thurs. Nov. 28th with Daisuke Inoue,
Marketing Solutions Group VP Marketing of Yahoo Japan Cooporation.
They will discuss What should we do tomorrow? -Talking with IAB Tech
Dennis Buchheim

Lab, Overseas Advertising Quality Trends, and the Future that Japan
should aim for- as the theme along with the global

relationshipand transparencies between the advertisers and the publishers .
To hear this keynote, attendees need a “visitor pass”, which also
allows the attendees to go to the exhibition hall.

This “visitorpass” is free if you register before Nov. 26 t h , the day before theevent. (Onsite price is 5,500 yen tax included) .

Keynote Presentation Time:Nov. 28th, 2019ad:tech tokyo Keynote AM 10:25 ~ 11:05 (40min)

Theme: What should we do tomorrow?
-Talking with IAB Tech Lab, Overseas Advertising Quality Trends, and theFuture that Japan should aim for【Summary】
Daisuke Inoue

How should Japan face this issue?

Dennis Buckhheim, EVP at the IAB Tech Lab, who builds and promotes Global digital advertising
standards, will talk about the overseas approach for advertising quality, trend and the future Japan should
aim for, with Yahoo JAPAN who has set up “Advertising Quality Diamond” that is their own advertisingquality standard.

■ProfileDennis Buchheim
IAB Tech Lab
Executive Vice President, General Manager
Dennis Buchheim is Executive Vice President and General Manager of the IAB Tech Lab, based in the San
Francisco office of IAB. He leads the overall product, engineering, and operations team for this digitaladvertising industry standards-setting organization, working closely with the IAB Tech Lab Board andmembership. He was most recently SVP of Data & Ad Effectiveness, IAB, responsible for the Data Centerof Excellence and its work on consumer identifiers, data quality, industry/organization benchmarks, andother tools for data activation and broader automation. In parallel, he ramped the IAB efforts onmeasurement and attribution.
Dennis has been focused on digital advertising since 2002. Prior to joining IAB and Tech Lab, he was VP ofProduct Management at Yahoo, responsible for display/video advertising platforms, targeting,measurement and insights, and trust and safety. Dennis joined Yahoo from Microsoft, where he initially
supported syndication of advertising and search products, was later promoted as GM of Display
Monetization, then took on product management of Microsoft’s ad exchange and ad network, and finally led
program management across display advertising. Dennis’ first role in advertising was as GM of Inktomi’s
paid inclusion business, which he helped grow after the company was acquired by Yahoo (leading to his
first stint with Yahoo), before moving to lead product marketing for Yahoo/Overture partners. Before
entering the ad space, Dennis designed and developed consumer and enterprise software products atindustry stalwarts Apple and Oracle, led engineering for startup Actioneer, and co-founded and led productmanagement and marketing at iHarvest, which was acquired by Interwoven. Dennis has dual degrees in
Computer Science and Business Economics from Brown University.

Daisuke Inoue
Yahoo Japan Cooporation
Marketing Solutions Group VP Marketing
Daisuke is an experienced marketer who led creative and media team in Audi Japan before
joining Yahoo! Japan. He also led digital marketing initiatives in companies like Unileverand Air New Zealand. He has published two books which are Digital Marketing Handbookand Anatomy of Analogy.

■ Summary of ad:tech tokyo 2019
Date: Wed. Nov. 27th -Thurs. Nov. 28th, 2019
Location: Tokyo International Forum (Tokyo, Japan)
URL: http://www.adtech-tokyo.com/en/
Expected Attendees: 15,000 people■What is ad:tech tokyo?

ad:tech is a world class conference held in metropolitan cities. Advertisers, brands, agencies, solution
providers, media and various marketers join in this conference. Japan held its first conference in 2009 andthis year will be its 11th year. Latest information and trends of ad-technologies and marketingmanagement are discussed.

■About Comexposium
Comexposium is one of the world’s leading event organizers. Globally, it hosts more than 170 B2B andB2B2C events across many different sectors, significantly in agriculture, construction, fashion, food, health,leisure, real estate, retail, security, students, tourism, and works council. At events, in over 30 countries,
Comexposium welcomes more than 3.5 million visitors and 48,000 exhibitors annually.
Website: https://www.comexposium.com/

For more information, please contact:
Comexposium Japan K.K.

Mari Hori, Keisuke Nakazawa

6-15-1 Roppongi, Minato-ku, Tokyo, Japan

adtech@comexposium-jp.com+81 3 5414 5430