FY2022 3Q Results Briefing
Feb. 14, 2023
Materials

• Message

・Steadily increased gross profit (up 42% YoY) and operating income (up 66% YoY)
・Operating income was 800 million yen—a record high for the third quarter,by a significant margin
・Revised full-year forecast upward
Ad Platform Business grew average revenue per customer 9.1% YoY, achievinga record high for the third quarter. Gross profit and operating income improved significantly.
Marketing SaaS business increased its sales ratio to 29.1% from 23.2% in the same periodof the previous year. Expanded ARR to 1.7 billion yen.
As a single segment, the business reached a scale that has impact.
Overseas business made a major advance with 172.3% YoY growth in segment income.
Full-year forecast of operating income revised upward to 50M.

1

The Company upwardly revised
its consolidated forecast（JPY million）

The Company upwardly revised(Previous)
Consolidated
Earnings Forecast(Revised)
Consolidated
Earnings Forecast

Difference

Revenue

6,200～6,500

6,400～6,800

200～300

Gross profit

5,200～5,500

5,250～5,550

50～50Operating income

1,000～1,200

1,050～1,250

50～50

Income before
income taxes

900～1,100

1,000～1,200

100～100

Net income

600～800

750～1,000

150～200

Net Income attributable toowners of parent

600～800

750～1,000

150～200

its consolidated forecast,projecting operating income of
1,050 to 1,250 million yen (up 50
million yen).
For details, please refer to the“Notice of Revision of Earnings
Forecast” released today(February 14, 2023).

2© Geniee, Inc.

Gross profit and operating income
reached record highs.
Gross profit（Left）

Operating income（Right）（Unit:100 million yen）

（Unit:100 million yen）

40

37.7

YoY

42%up

35

8.0

26.5

30

9

25
20

18.1

4.8

5

YoY

66%up

15
10
5
0

3Q
FY2020＊ FY2021 and FY2022 are IFRS base3

© Geniee, Inc.

1

0.3
3Q
FY2021

3Q
FY202201. Business Overview
2. FY2022 3Q Results
3. Ad Platform Business
4. Marketing SaaS Business
5. FY2022 Earnings Forecast
6. Medium- to long-term policyPurpose

Business Purpose
The worldview behind Geniee products and services

To create a world where anyone can succeed at marketing

Corporate Purpose
Our organization’s long-term goal and raison d’etre

To serve Japan and Asia as a Japan-based global technology company

5History of Expanding Business Domains
The business domains andGross profit

3,783(JPY million)

Marketing SaaS Businessregions we serve are expandingby the year.
In FY2016, Geniee SSP, our main
business, became one of the top

2020/11in its class in Japan.

Expansion
into
new domains

We began offering SaaS products
in 2016.

2018/11Ad Platform Business2018/6

Overseas Business2016/7

Overseas
expansion ofhigh-share
services

DOOH
2019/2

DMP
2015/1
2014/3Serviceprovision areas

2011/4FY2011

6© Geniee, Inc.

Singapore Vietnam
2012/8FY2013

2013/9Indonesia
2015/9FY2015Thailand2017/8FY2017FY2019FY2020

FY2021

Business domain
We provide companies withconvenient, cost-effective
marketing solutions. Through

Ad

Data
accumulation

Customer management

Data linkage

Data analysis

the companies we serve, wedeliver accurate marketingthat is relevant to users.

Ad Platform Business

Awareness

7© Geniee, Inc.

Visits site

Marketing SaaS BusinessCompares,considers

Reserves/
VisitsPurchase

Repeatpurchase

Prevent
cancellation

Conversion
to high-quality
customerMarket size

Online ad market growth

The marketing technology
industry in which we operate(online ad market and SaaS
market) is growing rapidly due toNewspapers

Magazines

Radio

TV

SaaS market growthInternet（JPY trillion）

30
3.0（JPY trillion）

1.2

the prominence of online media
and advances in digital

2.5
25

1

20
2.0

0.8

15
1.5

0.6

1.0
10

0.4

5
0.5

0.2

transformation.

15
16
17 18年
18 19年
19 20年
20 21年
21 （Year）
15年 16年
17年
Source: Dentsu Inc., "Advertising Expenditures in Japan"

8© Geniee, Inc.

0

2019
19年

2024
(Forecast)
24年（予想）Source: Fuji Chimera Research Institute, "Software Business New Market 2020 Edition”

Target market

2.8trillion

TAM：

We estimate the serviceable（Total for AD Platform Business and Marketing SaaS Business）

addressable market for ourSize of markets where we operate businesses※11

services to be more than JPY 1
trillion, with a total addressable

SAM：

market of nearly JPY 3 trillion.
*1. Total for Ad Platform Business and Marketing SaaS Business.
This indicates the maximum market size assumed by Geniee. It is
not intended as an indication of an objective market size for thebusinesses operated by Geniee in FY2020. (Prepared by Geniee
based on: data on search advertising market, social media
advertising market, display advertising market, affiliate advertisingmarket, DOOH advertising delivery market, and other peripheral
areas in “Detailed Analysis of 2020 Japanese Advertising
Expenditures and Internet Advertising Media Expenditures” byDentsu Inc., Dentsu Digital Inc., Cyber Communications Inc., andD2C Inc.; data on the advertising and promotion market in "MarTech
Market Status and Outlook: FY2019 Edition" by MIC ResearchInstitute; and the “2016 Economic Census for Business Activity Tabulations across Industries.”*2. Total for Ad Platform Business and Marketing SaaS Business.
The size of the potential market for the Ad Platform Business iscalculated as the sum of obtainable market shares in searchadvertising, social media advertising, display advertising, affiliate
advertising, DOOH advertising, and other peripheral areas, based on
the size of each market and considering the industry andcharacteristics of the target customers for each service area provided.
(Prepared by Geniee based on: “Detailed Analysis of 2020 JapaneseAdvertising Expenditures and Internet Advertising Media
Expenditures” by Dentsu Inc., Dentsu Digital Inc., Cyber
Communications Inc. and D2C Inc.; and Martech Market Status andOutlook: FY2019 Edition" by MIC Research Institute.)
The size of the potential market for the Marketing SaaS business isthe total annual amount that would be paid by all potential customersof the Group in Japan if all potential customers installed each SaaS
product. All potential customers is categorized into the largest, large,
medium, small, and micro businesses, based on the size of theworkforce. The number of potential customers is calculated based on
the ratio of the business size to usage by companies and on thenumber of customers

9© Geniee, Inc.

1.2trillion（Total for AD Platform Business and Marketing SaaS Business）
Size of market where we can offer our services※2

SFA, CRM, MA, chat, site
search
SSP、DSP、DMP、DOOH

Obtainable markets in near
futureDomains obtainable byPotential markets
extending enhanced versionsof current products andservices

1. Business Overview
2. FY2022 3Q Results
3. Ad Platform Business
4. Marketing SaaS Business
5. FY2022 Earnings Forecast
6. Medium- to long-term policy© Geniee, Inc.

FY2022 3Q
Summary（JPY million）

Gross profit increased 41.9% YoY.
Operating income reached arecord high for the first quarter ofthe fiscal year.
Revised full-year forecast upward.

11© Geniee, Inc.

IFRS(Net sales is
gloss)IFRS(Net sales is
net)

IFRS
(Net sales is
net)

FY2021
3Q

FY20213Q(a)FY20223Q(b)Inc/Dec(b-a)
Amounts％

FY2022（Budget）

10,384

3,415

4,718

1,303

＋38.1％

6,400～6,800

Gross profit

2,653

2,653

3,766

1,113

＋41.9％

5,250～5,550

Operatingincome

478

478

802

324

＋67.7％

1,050～1,250

Incomebeforeincome taxes

590

590

841

251

＋42.5％

1,000～1,200

Net income

462

462

630

168

＋36.3％

750～1,000

Net Income
attributable toowners ofparent

460

460

635

175

＋38.0％

750～1,000

RevenueFY2022
Quarterly Results
The Ad Platform Business isseasonal, with 3Q and 4Q being（Unit:100 million yen）

20

16.7

the busiest periods. Gross profit
increased 37% YoY. Operating
income reached a record high forthe first quarter of the fiscal year.

14.7

15

10

12.6

11.3

10.2
7.9

11.7
9.7

8.8

1Q

3.6

2.4

1.9
0.6

2Q

3Q
FY2021＊ FY2021 is IFRS base and netting of Ad Platform Business sales© Geniee, Inc.

13.4

10.5

2.5

1.4

0.8

12

12.5

Impairment
loss
2.8

5

0

15.7

14.6

4Q

1Q

2Q
FY2022

3Q

Highlights
by segment

Ad Platform Business

Marketing SaaS Business

Overseas Business（Unit:100 million yen）

Revenue

28.9

Revenue

13.7

Revenue

Segment income

Segment income

Segment income

15.9

Ref

Operating income

10.5• Develop new media and expand
market share in areas of expertise.
• Expand business with a focus on ecommerce sites and online services.
Develop new media and expand
market share in areas of expertise.
• Launched integration of Google's
Display & Video 360 andprogrammatic ad trading—a first inJapan.

13© Geniee, Inc.

0.0

Ref

Operating loss

4.6

• Connected GENIEE SFA/CRM
with BIZTEL, a cloud-based callcenter system, and enhanced
functionality.
• GENIEE CHAT sales grew with anincrease in the number ofcustomers served by Engagebot.
• Addition of CATS began
contributing to sales.
• Made Hypersonic, Inc. a wholly
owned subsidiary.

4.6
3.1

Ref

Operating income

2.6• Supply side business grew, due
to promoting the strengthening ofreseller and partnershipbusinesses.

1. Business Overview
2. FY2022 3Q Results
3. Ad Platform Business
4. Marketing SaaS Business
5. FY2022 Earnings Forecast
6. Medium- to long-term policy© Geniee, Inc.

Ad Platform Businessadvertisers
Use in promotion
Technology that displays
personalized ads
Provides high profitability for• Ad platform for maximizing advertising revenue

media and high costeffectiveness for advertisers• Uses GenieeSSP’s ad inventory, one of the largest inJapan• Attracts quality audiences at low cost
• 80B impressions per month available
Monetizes ad space

publisher

15© Geniee, Inc.

80B impressions per month ・0.1B UU

Ad Platform Business
Gross Profit

YOY

21%up

（Unit:100 million yen）

Further increased our share bothof supply-side and demand-side
markets.
Gross profit in the Ad Platform
Business reached a new record
high.

10

8.6

9
8

7.1

7
6
5
4
3
2
1
0

1Q

2Q

3Q
FY202016© Geniee, Inc.

4Q

1Q

2Q

3Q
FY2021

4Q

1Q

2Q
FY2022

3Q

Ad Platform Business
KPI

Customers（No. of companies）

3,000

In the Ad Platform Business, we

2,500

will continue working to improve

2,000

profits and target further growthin average revenue per customer.

1,500
1,000

20/6

20/9

20/12

21/3

21/6

FY2020

21/9

21/12

22/3

22/6

22/9

22/12

FY2022

FY2021

Average revenue （Ten thousand yen）
per customer(*1)
(*1)

17
14
11
8
5
2

20/6

20/9

20/12

FY2020(* 1) Calculated based on net amounts recognized

17© Geniee, Inc.

21/3

21/6

21/9

21/12

FY2021

22/3

22/6

22/9

FY202222/12

1. Business Overview
2. FY2022 3Q Results
3. Ad Platform Business
4. Marketing SaaS Business
5. FY2022 Earnings Forecast
6. Medium- to long-term policy© Geniee, Inc.

Marketing SaaS Business

Management of sales andcustomer information
The only Japan-made sales

Customer management,
cultivation of high-quality
customers

and marketing platform thatenables integrated execution
and management from
customer attraction to sales
promotion to receipt ofCultivation of highquality customers

Centralizing internal data

Supporting purchases

ordersAnalyzing internal data

19

© Geniee, Inc.

Increasing purchase intent

Marketing SaaS Business:
Hight light
Revenue／YoY Growth Rate

Recurring Revenue／ YoY Growth Rate
ratio

1,377Mil.／+73.4%

77.2 % ／+5.9 point

Gross profit margin

ARR／ YoY Growth Rate

73.4%

1,733Mil. ／+104.0%

Segment income

ARPA

3.1Mil.

15,836yen ／+51.5%(*1) Calculated based on figures going back 12 months from the end of the quarter.

20© Geniee, Inc.

（＊１）

Marketing SaaS Business:
Net Sales

YOY（Unit:100 million yen）

82.9%増Net sales increased 82.9% YoY
due to an increase in the number

6

5.1

of accounts.
Net sales is expected to return to5

profitability in 3Q
4

2.8

3

2

1

0

1Q

2Q
FY202021© Geniee, Inc.

3Q

4Q

1Q

2Q

3Q

FY2021

4Q

1Q

2Q
FY2022

3Q

Marketing SaaS Business:
Number of paid accounts
KPI

YOY

12,50010,500We aim to expand our market

8,500

share and increase the number of

6,500

paid accounts by enhancing the

4,500

functionality of each SaaS
product and strengthening our

2,500

sales channels. We also aim to500

further reduce the churn rate byenhancing our products andcustomer success.

39.9%up（accounts）

20/6

20/9

20/12

21/3

21/6

21/9

FY2020

Churn rate

21/12

22/3

22/6

FY202122/12
22/9
FY2022

1.8%
1.5%
1.2%
0.9%
0.6%
0.3%
0.0%
1Q

※ : 3-month average churn rate for accounts

22© Geniee, Inc.

2Q

3Q

FY2020

4Q

1Q

2Q

3Q

FY2021

4Q

1Q

2Q
FY2022

3Q

Marketing SaaS Business:
KPI•

R&D(*1)(*2)

S&M(*1)(*3)

R&D will gradually decrease42%

due to an increase in MRR.
•

S&M ratio will rise in FY2022
due to an increase in business18%

side headcount.
•

G&A(*1)(*4)

16% 17%

15%

G&A will also rise due to an

14%

increase in corporate staff.

39% 39%

37%

38%

41%

43%

13% 12%
10% 10% 10%

1Q

2Q

3Q

FY2021

23

4Q

1Q

2Q
FY2022

3Q

1Q

2Q

3Q

FY2021

4Q

1Q

2Q
FY2022

3Q

1Q

2Q

3Q

FY2021

11%

4Q

12%

1Q

14%

2Q
FY2022(*1) Calculated based on figures going back 12 months from the end of the quarter.
(*2) Abbreviation for “Research and Development.” Total of personnel expenses for engineers and other expenses related to research and development.
(*3) Abbreviation for “Sales and Marketing.” Total of advertising expenses, personnel expenses for sales staff, and other expenses related to sales and marketing.
(*4) Abbreviation for “General and Administrative.” Total of personnel costs, related expenses, and common expenses of the corporate departments that should be borne by theMarketing SaaS business.

© Geniee, Inc.

15%

3Q

GENIEE、Launch of GENIEE Auto Ads

Promotes a product concept of
replacing marketing activities
with software

Japan’s largest ad platform
for maximizing advertising revenue

Launched GENIEE Auto Ads, which enables flexible control ofinternet ad delivery based on page length and user behavior.

24

GENIEE DOOH、Formed business alliance with Dwango

Promotes a product concept of
replacing marketing activities
with software

Integrated online entertainment
Business offering a wide variety
of digital content and services

GENIEE DOOH can now access Harestar LED Vision, one of Japan's largest displays,
which is installed in Dwango's open studio Harestar at Hareza Ikebukuro.

25

GENIEE 、Formed business alliance with D&M

Promotes a product concept of
replacing marketing activities
with software

Combines hypotheses and data to support
business activities with data-driven marketing

Makes it possible to prevent users who have entered a site or landing pagefrom abandoning the process until conversion has occurred.
Will jointly offer with services of business operators that develop EC services26

1. Business Overview
2. FY2022 3Q Results
3. Ad Platform Business
4. Marketing SaaS Business
5. FY2022 Earnings Forecast
6. Medium- to long-term policy© Geniee, Inc.

Planning assumptions

Continue product investments, targeting sustained high growth in
FY2022
Continued to invest in products with value enhancement as a top priority
Promote data linkage of products across the GroupIn the Marketing SaaS business, strengthen advertising and other marketing initiatives
Execute M&A in this fiscal year to achieve our Purpose

28© Geniee, Inc.

FY2022 Full-year
Earnings Forecast

FY2021（JGAAP）（Gross）14,459（Net）4,886

6,400-6,800（Gross）11,246（Net）3,312

4,000-4,100

Marketing SaaS Business

1,176

1,176

1,700-1,900

Overseas Business

2,131

398

700-800

3,783

3,783

5,250-5,550

738

738

1,050-1,250

1,727

1,727

2,100-2,150

Revenue
Maintained high growth inrevenues with increases of 30%
to 39% YoY and in gross profit
with increases of 38% to 46%
YoY.
In Ad Platform Business,

Ad Platform Business

Gross profit
Segment income

continue to expand revenues and

Ad Platform Businessdrive overall performance.

Marketing SaaS Business

125

125

0-100

In Marketing SaaS Business,

Overseas Business

163

163

300-350

continue to invest in（Adjusted amounts）△1,278△1,278△1,350738

738

1,050-1,250

Ad Platform Business

1,117

1,117

1,350-1,450

Marketing SaaS Business

△335

△335

△500-△450

115

115

250-300

△159

△159

△50

development to increase productcompetitiveness while pursuing
improved MRR by increasing thenumber of business-side staff
and by investing in advertising

Operating income

Overseas Business（Adjusted amounts）

29（JPY million）
FY2022 forecast（IFRS）© Geniee, Inc.

Income before income taxes

1,000-1,200

Net income attributable toowners of the parent

750-1,000＊ FY2022（Forecast）Basic earnings per share 42.38 yen～56.50 yen

FY2022
Quarterly Earnings
Forecast

FY21 Revenue*

FY22 Revenue

Operating income

Gross profit（Unit:100 million yen）

Revenue and operating profit
expected to increase significantly

20

again this fiscal year.
There is seasonality in earnings,
with earnings are expected toincrease during the peak season

14.6

14.7

15
12.6

in 3Q and 4Q
10

11.7

11.3

10.2
7.9

9.7

8.8

2Q

0.6
3Q

FY2021＊ FY2021 is IFRS base and netting of Ad Platform Business sales© Geniee, Inc.

3.6

2.4

1.9

1.4

0.8

30

13.4

10.5

2.5

1Q

12.5

Impairment
loss
2.8

5

0

16.7

15.7

4Q

1Q

2Q

3Q
FY2022

4Q

Forecast

1. Business Overview
2. FY2022 2Q Results
3. Ad Platform Business
4. Marketing SaaS Business
5. FY2022 Earnings Forecast
6. Medium- to long-term policy© Geniee, Inc.

Medium-term policy

Geniee will pursue rapid growth in the marketing SaaS business while
also expanding its Ad Platform Business to become a leading company inmarketing technology.
With the goal of listing on the prime market, we will aim to meet thenecessary criteria for liquidity, governance, management performance,
and financial condition.

32© Geniee, Inc.

FY2023
Numerical Targets
Numerical targets for FY2023

Net sales(IFRS basis)
Priority

JPY①Gross profit,

9B ～ 10B②Operating income and③Revenue

Gross profit
Operatingincome33© Geniee, Inc.

JPY

JPY

8B ～ JPY 9B

2B ～ JPY 2.5B

Stock price
Stock price (JPY)

Share price: JPY 1,223, as ofFebruary 13, 2023

Gross profit (JPY million)（JPY million）

（en）

1,600

2000

While pursuing solid growth in

1,400

the short, medium, and long term,

1,200

we will enhance our IR activities
to support an increase in our

1,000

share price.

800

1000

600
400
200
0
1Q

2Q

3Q

FY202034© Geniee, Inc.

4Q

1Q

2Q

3Q

FY2021

4Q

1Q

2Q
FY2022

3Q

0

APPENDIX

Impact of adopting IFRSMain impact on results

We decided to adopt IFRS
(International Financial ReportingStandards) to improve
international comparability and to
expand capital procurement andbusiness operations ininternational markets.

Amortization of goodwill
Amortization of goodwill resulting from M&A is not
subject to amortization (Intangible assets such as
customer assets are subject to amortization)

IFRS
Operating income

JGAAP¥ 184 M

Operating income

Amortization of
goodwill

Rent expenses on land and buildings
Rent expenses
on land and buildings

JGAAP

IFRS

36

© Geniee, Inc.

BS

PL

Right-of-use
assetsDepreciation andamortization

Lease liabilities

Financial costs

Increase of
approx. ¥310
M

Negligible

Change to netting of
Ad Platform Business sales

From FY2022, we are changing

Transaction scheme until FY2021

Transaction scheme from FY2022

sales of the Ad Platform
Business to net sales

Media company

Media company

recognition, due to changes in
Ad Platform Business

Purchasetransactions and terms of use
relating to brand integration in
FY2021

GenieeGenieeSale

Sale

Third party• Third party purchases ad space directly; Geniee• Geniee has inventory risk for ad space• Geniee does not have inventory risk for adpurchased from media companies© Geniee, Inc.

Third party• Geniee purchases ad space; bears

responsibility to third parties for ad space sold37

Arrangement

does not bear responsibility for ad space soldspace

Our Strengths: Five Competitive Advantages

5.

Products with high value for customers—
and the technical development
capabilities to create them

1.

Strong commitment to customer success
Each of our employees strives to get close
to the customer, out of a strong motivation

We are a leading technology

to be of service to the customer

2.

company in Japan with morethan 140 engineers. Testing
new technologies everyday, wedevelop new value based on

Backed by Japan's leading big data

customer and market needs

4.

Geniee platform, partnershipwith SoftBank GroupWe have operations in
Singapore, Vietnam, Indonesia

38

Big Data

processing technology, we have

Five competitive
advantages

accumulated a vast amount of data in3.

the field of marketing

Knowledge of cutting-edge digitaltransformation and marketing

and Thailand. We collaborate

We have produced some of Japan's leadingwith the SoftBank Group to

success stories in cutting-edge technology

respond to customer requests

and marketing, enabling us to accumulate
extensive knowledge

Strong commitment to customer successThree reasons customers choose us

All products are developed inhouse. We have a large team ofcustomer success personnel who
partner with customers to enable
their success. We tailor our

1

2

Japan-made marketing toolsthat anyone can master

Easy management,
Aggregation andanalysis of customers
and sales3

support to the challenges andapplications of each company,
from deployment toestablishment and utilization.

39© Geniee, Inc.

Robust support

Big Data/Technology
Big Data Processing Technology

Use of AI

High-speed data processing technology
capable of handling hundreds ofthousands of requests per second

DSP equipped with AI-based automatic
bidding function• Approx. 15 terabytes of data processed daily• Automatic control of bids (unit price) and delivery volume• Custom-built distribution system infrastructure• AI-powered machine learning algorithm trains with vast—among the top in Japan

with on-premise servers• Data center in Singapore also used to support overseas distribution
40© Geniee, Inc.

maximizes conversions while fulfilling target CPA

amounts of data to accurately predict conversion rates with acontextual understanding of users and auctions

Knowledge of cutting-edge digital transformation and marketing
By using the vast data of ourCustomer assets/datacustomer companies, we add
value to our products andimprove the quality of ourservices. Promoting the crossselling of products in turn leads
to an increase in average revenue
per customer.

Number of ad views per month

60B Impression

Active customers

3,000companies

Blog / column

Full of useful tips on digital marketing

41© Geniee, Inc.

Geniee platform, partnership with SoftBank Group
Asia

Overseas expansion since ourthird year. We have also
implemented numerous businessalliances and investment M&As.

80 billion

Impressions
Managed per month

Collaboration with the SoftBank Group+4

10,000+50,000+International
Offices (JP HQ)

ActivePublishers globally

Campaigns
managed per monthglobally

We will fully leverage theseadvantages through• Ad distribution service using jointly
developed advertising platform• Cross-border ad distribution
service to attract customers forcollaboration with the SoftBank

inbound and cross-border EC

Group.

• Formulation and assessment ofplans for joint projects in Southeast
Asia

Indonesia
No.1 Mobile Carrier

42© Geniee, Inc.

Products that offer high value for customers—and the technical development capabilities to create themMarketing SaaS Business
GENIEE SFA/CRM Division CEO

Hirotaka Ohashi

Shoryo Mo
Backend development for social network games, curation
media development, affiliate ad development, and DSP
development, hired by Geniee in 2018. Started up the
Science Team to strengthen data-driven, AI-poweredprediction and automated control functions. Currently
directing product feature enhancement and optimized
development efficiency in the marketing technology domain.

Ad Platform Business(Supply Side Business)

Ad Platform Business (Demand Side Business)

Shunsuke Kawasaki
Hired by Mitsui & Co., Ltd. after graduating from
Hitotsubashi University. Hired by Geniee in 2015.
Started his career here in new product development as a
product planner for our core product, Geniee SSP.
Experience as a general product manager for Geniee SSP
and in the Overseas Business. Appointed the company's
youngest ever executive officer in April 2019.

© Geniee, Inc.

Executive Officer; General Manager,
Technology Strategy Office, R&D Division

After graduating from Hokkaido University, went freelance
and then joined an online ad agency. Hired by Geniee in 2016.
Experience with supply side business planning and productmanagement. After supervising the Product Management
Department, including Geniee DSP's general ad technology,
appointed Executive Officer of Product Management in April
2019. Appointed CPO in April 2021.

Director

43

Technology Strategy Office

Manager, Product Management Dept.; Acting
General Manager, Business Development Dept.,
Demand Side Business Division

Sayaka Kobayashi
Hired upon graduating from college in 2016. Worked in sales
for ad platforms Geniee SSP and Geniee DSP. Appointed thecompany's first female product manager in April 2019.
Appointed Acting General Manager of the Demand SideBusiness Division in April 2021 to carry the business forward.

Company Profile
Company name

Geniee, Inc.

Employees

346 (Consolidated, as of March 31, 2022)

Business

Ad platform business
Marketing SaaS business
Overseas business

Establishment

April 14, 2010

Headquarters

Sumitomo Realty & Development Shinjuku Oak

CapitalJPY 1,549 million

March 31

Tower 6th Floor, 6-8-1 Nishi Shinjuku,
Shinjuku-ku, Tokyo 163-6006

Representative

Tomoaki Kudo, President and CEO

End of fiscal year

Executive officers

Directors: Shunsuke Kawasaki

Group companies

Koichi Machida (Outside)

CATS

Katsuyuki Toritani (Full-time, Outside)
Yoshitaka Sasaki (Outside)

PT. Geniee Technology Indonesia

Yukio Todoroki (Outside)© Geniee, Inc.

REACT, Inc.

Hypersonic, Inc.
Geniee International Pte., Ltd.

Director and Audit & Supervisory Committee Members:

44

Business Search Technologies Corporation

Geniee Vietnam Co., Ltd.

Geniee Adtechnology (Thailand) Co., Ltd.
PT. Adstars Media Pariwara

Shareholder Composition (as of September 30, 2022)
Breakdown of shares by type of shareholder

Major shareholders
Name6,419,400

35.56

SoftBank Corp.

5,625,000

31.16

Takuya Yoshimura

531,300

2.94

Hiroshi Hirose

481,100

2.66

NOMURA PB NOMINEES LIMITEDOMNIBUS-MARGIN

474,300

2.62

NICE SATISFY LIMITED

402,000

2.22

Geniee, inc.

310,639

1.72

Custody Bank of Japan, Ltd.

310,400

1.71

SBI SECURITIES Co., Ltd.

214,596

1.18© Geniee, Inc.

203,400

Foreign(%)

Tomoaki Kudo (President & CEO)GOLDMAN SACHS INTERNATIONAL
45

SharesOwned

1.12

corporations, etc.
7.6%

GenieeOther

directors

corporations

35.6%

31.7%

Financial instruments
brokers
4.5%

Financial
institutions
1.7%

Individuals and others
18.9%

Earnings forecasts and other forward-looking statements indicated in thesematerials are based on information available and certain assumptions deemed
reasonable at the time. Statements in these materials do not constitute any
guarantee of actual performance. Actual business results may differ substantially
due to various factors.