August 21, 2014
ｉ’s FACTORY Co.,Ltd.
Make Big Data Work on SFA
Domestic Data Analysis Firm Developed Analytic Application Working on Salesforce
Suggest Best Activities to Increase Chance of Sales

i's FACTORY Co.,Ltd. (Chiyoda, Tokyo, CEO and Representative Tomoyasu Ohba, "i's
FACTORY" hereinafter) started distribution of analytic application "bodais for Salesforce"on September 30, 2014. The application uses client data on "Salesforce," the cloudservice provided by salesforce.com Co.,Ltd. (Chiyoda Ward, Tokyo, Chairman and CEO
Shinichi Koide, "Salesforce.com" hereafter) to recommend next marketing options.
To-Do List as it isDate

Subject

To-Do List to arrive

BusinessDateSubject

B Corp.

7/22

EmailBusiness

7/22

EmailB Corp.

7/23

Send Quote

O Insurance

7/23

Send Quote

7/24

Meeting

I Company

7/23[Recommend] Follow-up

D Inc.

7/25

Business Hearing

S Life Insurance

7/24[Recommend] Proposal

A Express

7/26

EmailF Inc.

7/25

Meeting

I Company

7/25

Business Hearing

7/25[Recommend] Outbound Call

7/26

[Recommend] EmailO Insurance

S Life Insurance
I Inc.
S Holdings-red shows the sales activity to increase sales chance *1

Making your Data Work is Essential for Future Growth
A group of advanced firms have started to break down the term ”Big Data” to concreteplans in which they utilize their internal and externally obtained dataset to actual
businesses.

Nowadays, increasing number of firms has applied cloud service for salesforce
management, such as collection of operation log, making sales report, and budget
management

(on

more

than

1,000,000businesses

worldwide;surveyedbySalesforce.com). This environment requires salespeople of more effective sales activities
with limited times to achieve corporate plans. On the other hand, the salespeople still
relies on their knack and experience to plan approaches to individual clients. "bodais forsalesforce" is the solution to make down knack and experience to optimize sales activities.
The analytic application is not selective on language and released on the United States on
the same day where the largest user population resides. Available at AppExchange, online
marketplace for Salesforce applications, the application is expected to obtain global user
communities. Also, the compatibility of this application with Salesforce1 mobile platform
allows user to choose the time and location of use with their smartphone and tablets.
Background for Development
Since its foundation in 2000, i's FACTORY produced analytic solutions for a variety ofdataset from business logs, public data such as patent, text data on social media, and datawith no structured form. The essence of these past projects was materialized into theautomatic development analytical tool "bodais" released and distributed since 2010.
Current big-data era expanded demand for data scientist with expertise both in statisticalanalysis and business fields, but time and cost are required for these people to attainproper skills and experience. "bodais" is the tool to run specialized analysis in place ofscientists to find critical marketing factors, set priority for marketing options, branding
and risk visualization.
"bodais" is a cloud-base analytic platform, running on the same environment with
"Salesforce," that helps worldwide clients for salesforce management from leadacquisition to follow-up service. "bodais for salesforce," is a best addition for Salesforce
users to easily start statistical analysis with simple initial setting, requiring neither extra
server nor technical consultation.
The term "SFA" commonly indicate salesforce management and lead process
management. Using client and activity logs on Salesforce, "bodais for Salesforce"
visualizes client chance of sales and best strategy for selling.

Example
Suggested Sales Activities

Probability Ranking on Sales Chance
Account

Sales Activities

１W

２W

４W

Address

Share

AnnualCapital

Revenue

Industry

Name

Probability

Email

51.8%

36.0%

21.0%

I Corp.

TokyoService

67,000200,000

70.2%

Call

44.0%

33.0%

40.9%

B Corp.

Kanagawa

Service4,400

301,000

63.8%

Meeting

23.1%

43.1%

39.2%

H Corp.

Saitama

Production

19,000659,000

51.7%

Proposal

11.0%

21.1%

44.9%

A Corp.

Tokyo

Production

113,000

220,000

41.8%

Send Quote

24.1%

15.1%

36.8%

G Corp.

Tokyo

Logistics

80,000780,000

41.8%

C Corp.

Tokyo

Logistics

23,00051,00031.8%

F Corp.

Tokyo

Retail2,000

12,000

31.3%

D Corp.

Tokyo

Marketing

222,000

160,000

21.9%

E Corp.

Chiba

Production

310,000

1,100,000

11.8%-red shows the sales activity and time to increase sales chance*３"bodais for salesforce" tells change in sales chance when the "time" and "type of sales
strategy" is selected for each lead. Also, it emphasizes clients with high sales probabilities,
lead rankings, and projection of net sales calculated by sales probabilities, with which
managers and directors plan sales strategy and give direction to their salespeople.
Origin of bodais"bodais" is the essence of analytic technology to find vision and perspective within data
and text. The name was coined by i's FACTORY, by combining "bodai(bodhi)," theBuddhist term to pursue wisdom after awakening, and "daisu(dice)," the symbol ofprobability. "bodais" represents the service to derive wisdom out of the ocean of data.
*1*3This result, shown as a sample analytic result of “salesforce,” is not real.

*２“Automatic evolution,” a concept of next-generation computing in which computers learn the resultof human activities for evolution, is the word proposed by i’s FACTORY.

About Us:
ｉ’s FACTORY Co., Ltd.
Founded: April 25, 2000
Representative: President and CEO
Tomoyasu Ohba, Ph.D.
Stated Capital: 130,971,000 Yen

For Further Inquiry:TEL： 03-5259-9004

E-mail： mrk@isfactory.co.jp
Ikuta, Marketing Department
http://bodais.jp/company/