21 November 2018
ASATSU-DK INC.
For immediate release

ADK announces transition to holding company structure
ASATSU-DK Inc. (headquarters: Minato-ku, Tokyo, Japan; President & CEO: ShinichiUeno) has announced today, that ADK group will complete its transition to a holding
company structure as of January 2019. The official announcement will be subject toapproval by the general shareholders meeting and the board of directors meetingscheduled for each company on January 1, 2019 or January 4, 2019.

1.

Background and objective of transition to holding company structure
In 2013, ADK announced "VISION 2020", envisioning the growth up to 2020 basedon the objective of becoming a true Consumer Activation Company.
This focus was to go beyond the traditional advertising agency business model andtransform the organization into a marketing communications company that canprovide clients with solutions that will activate consumer behaviour.
With the dramatic evolution of digital technology and the rapid penetration of social
media, ADK has further evolved to embrace these changes to provide real-time
future-facing solutions – solutions that will truly activate consumers.
ADK believe that optimising its core assets of professionalism and productivity isnecessary in order to become the leading Consumer Activation Company.
Based on such imperative, ADK will further invest in its content business andstrengthen its ability to provide best-in-class marketing services by accelerating andoptimising data and technology.
Following the TOB by Bain Capital and the delisting from the Tokyo stock exchange
in March of 2018, ADK has been accelerating its restructuring and structural reform
towards strengthening professional areas and increasing productivity. This has
resulted in the establishment of a new creative company and further enhancementof strength in direct business.
Through these reform measures, ADK group will evolve into a collective group ofbusiness entities with distinctive expertise, strengthening autonomous expertise ineach business sector and increasing the output each entity can offer. Thesedevelopment led to the decision to transform into a holding company structure.
By restructuring itself to become a group of specialized companies with a common
mission of Consumer Activation, each entity will optimise its core output andprofessional strengths, culminating in effective network collaboration.
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Overview of the reorganization
From January 2019, ADK group will transform into a holding company structure withADK Holdings Inc. (ADKHD) functioning solely as a pure holding company, andADK Marketing Solutions Inc., ADK Creative One Inc., and ADK Emotions Inc. being
operating companies affiliated with ADKHD.
ADK Marketing Solutions Inc. will be responsible for providing integrated solutions inthe marketing field, focusing on communication and planning / buying of digital andmass media, and utilising marketing data.
ADK Creative One Inc., the product of a merger between the former CreativeSolutions Sector of ASATSU-DK Inc. and ADK Arts Inc, will be a fully integrated
creative company, providing one-stop solution to its clients, ranging from planning
through production & implementation in the creative and promotion areas.
ADK Emotions Inc. will further demonstrate its uniqueness and strength in thecontent business and will firmly establish its foundation in the rights marketingbusiness.
As a result, ADK group will become a collective group in which each operatingcompany has its own expertise and strengths.

Effective today,Nov. 21, 2018

Announcement of transition to holding company structure

Scheduled forJan. 1, 2019

Effective disposition of absorption-type company split andchanges of company names
・ADK Holdings Inc.
・ADK Marketing Solutions Inc.
・ADK Creative One Inc.

Scheduled forJan. 4, 2019

Effective disposition of incorporation-type company split
pertaining to the establishment of ADK Emotions Inc.

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3.

Overview of major companies after transition to holding company structure

Company NameADK Holdings Inc.

Company
Address

1-23-1 Toranomon, Minato-ku, Tokyo

Business
Activities

Pure holding company providing overall group strategy andoperational policies, management and direction of operatingcompanies, as well as back-office functions to group companies

Representative
CapitalRepresentative Director: Shinichi Ueno
100 million JPY

Fiscal Year

From Jan. 1 to Dec. 31

Number ofEmployees

271 (Expected)

Board ofdirectors

OperatingOfficers

Representative Director, President &Group CEODirector, Operating Officer, Executive
Vice President, Group CTO （ChiefTransformation Officer）
Outside Director, Chairman of Audit andSupervisory Committee
Director, Member of Audit andSupervisory Committee
Outside Director, Member of Audit andSupervisory Committee
Operating Officer, Executive Vice
President, Group CSO （Chief StrategyOfficer）
Operating Officer, Executive Vice
President, Group CFO （Chief FinancialOfficer）
Operating Officer, Group CHRO （Chief
Human Resource Officer）

Shinichi Ueno

Hiroki Inada

Toshio Kinoshita
Yuji Sugimoto
Naofumi Nishi

Noriyuki Nakai

Jin Akiyama

Akihide Miyawaki

Operating Officer

Hitoshi Kasuga

Operating Officer

Noriaki Kamei

Operating Officer

Kenji Morinaga

Operating Officer

Takahiro Noda

Operating Officer

Yasuyuki Katagi

Operating Officer

Shun Watanabe(as of 1 January 2019)3

Company NameADK Marketing Solutions Inc.

Company Address

1-23-1 Toranomon, Minato-ku, Tokyo

Business
Activities
Representative
CapitalFiscal Year
Number ofEmployees

Board ofdirectors andauditors

Solutions company providing integrated proposals andexecutions to solve marketing issues, planning and buying ofdigital and mass media, data-driven marketing, etc.
Representative Director: Shinichi Ueno
100 million JPY
From Jan. 1 to Dec. 31
1,273 (Expected)
Representative Director

Shinichi Ueno

Director

Hitoshi Kasuga

Director

Noriaki Kamei

AuditorHaruyuki Shimizu

AuditorKyoko Ujita(as of 1 January 2019)

Company NameADK Creative One Inc.

Company Address

1-23-1 Toranomon, Minato-ku, Tokyo

Business
Activities
RepresentativeCapital
Fiscal Year
Number ofEmployees

Board of directors
and auditors

Fully integrated creative agency providing one-stop service fromplanning, creative development, to execution/implementation increative and promotional areas.
Representative Director: Kenji Morinaga
90 million JPY
From Jan. 1 to Dec. 31
671 (Expected)
Representative Director

Kenji Morinaga

Director

Ichihiko Suzuki

Director

Shun Watanabe

AuditorFuminori Unosawa

Auditor

Sumito Sekine(as of 1 January 2019)4

Company NameADK Emotions Inc.

Company Address

1-23-1 Toranomon, Minato-ku, Tokyo

BusinessActivities
RepresentativeCapital
Fiscal Year
Number ofEmployees

Planning and producing of IP (Intellectual Property) business,
including planning/production/import & export/sales of various
content, and rights marketing for anime, etc.
Representative Director; Takahiro Noda
100 million JPY
From Jan. 1 to Dec. 31
72 (Expected)
Director, Chairman

Shinichi Ueno

Representative Director

Takahiro Noda

Board of directors
Directorand auditors
AuditorShuji Wada
Fumikatsu Nakayama

Auditor

Katsumi Tatsumoto(as of 4 January 2019)

For further information, please contact:
Kaori Nakajima
Office of Corporate Communications
adkpr@adk.jp

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