Press Release
November, 1, 2012
i's FACTORY Co.,Ltd.

Automated Data Cleansing Opens Up Data Analysis for Everyone
Effectiveness estimation and Remodeling Function to Support PDCA Cycles
The i's FACTORY Co.Ltd., (Chiyoda Ward, Tokyo, President and CEO Tomoyasu Ohba,"i's FACTORY" hereinafter) announced today that the new version of the cloud BI
platform "bodais" was released and the automated cleansing function for input data wasadded to what we have provided since last August.
This version also added effectiveness estimation package for PDCA support to know theresult of marketing actions, and remodeling function to automatically renew prediction
model for the next cycle of business. i’s FACTORY continues to produce the newgeneration analytical package in this big data era to enable clients to achieve shorter
PDCA cycle and change "data within firm" to "data creating value."
Services new to this version
1. Effectiveness Estimation Package
Contrary to the sequence from model construction to downloadable prediction result,
this version allows users to examine the effectiveness of actions based on prediction. Itis now possible to estimate prediction fitness compared with actual values and plan thenext action by inspecting the variable-wise fitness of the model.
2. Remodeling Function
This version enables to reconstruct prediction model based on the result of actions
improved by estimation evaluation. By practicing a sequence of PDCA cycles from model,
prediction, action, effectiveness estimation to remodeling, users can build up businessprocess with bodais of ever-increasing accuracy.

3. Refined Chart Function
This version is elaborated for checking distribution (histogram function) on sample
numbers, accuracy rate and other characteristics of input data, and visualization ofprediction adaptability for each variable (decile chart function). A variety of distribution
charts, with which our consultants apply for their analysis, is available to users as
intuitive and informative form.
4. Automated Data Cleansing
Data cleansing is an important but heavily time-consuming process to increase theaccuracy of model. This version implements the automatic cleansing logic developed byour researchers to handle data cleansing for data of varied structure (such as missing
data and perfect correlations). It allows users to cleanse data entirely through bodais
and to focus more on the core activities using their data for their business action.
Forthcoming Additions
Besides the current "scoring" service, the following analytic services will be available in
the near future.
-"matching," to combine one data with another-"clustering," to summarize data on its relationshipIn addition, "text-mining" service is planned to be in the service list above.
About bodais
Since its release in August 2011, the cloud BI platform "bodais" continues to beintroduced by corporations that extend sales development and run DM-based customer
strategy in domestic market. Besides, utilizing "bodais API" that is compatible withexisting managerial systems enables businesses to shift from "data visualization" to"answer and action." Furthermore, it enables M2M risk management applying
marketing sensing, and O2O promotion in which online purchasing can be linked tooffline marketing. Along with the currently available scoring system, forthcoming
additions include clustering, matching, text mining and other analytic modules.
Background of Service Development

The increasing computer capabilities in recent years have enabled an easy collection
and accumulation of data with wide variety and of large amount. Meanwhile, there are
increasing requests from businesses that try to use accumulated data for businessstrategy and marketing activity but technical and budgetary constraints prevent themof following up the daily inflation of data.
Since its foundation by Doctors of Science as core members, our company has provided
consultations on data analysis and data utilization for businesses in a variety of fields
and commissioned more than three hundred projects. The wisdom acquired from theseprojects has brought us to understand that the nature of the problem on accumulated
but abandoned data is rooted no less in data processing before analysis than complexityof analysis itself. The cloud-type analytic service "bodais" was developed to consolidate
these experience and knowledge and to provide them to a wide reach of clients.
Additionally, services with “bodais API” have been launched to offer compatibility withthe working systems of clients.

Origin of Bodais
As the integrated service of analytical technologies that visualizes potential and courseof action within large data and text information, "bodais" is named after the "Bohdi
mind", the intense desire for wisdom after enlightenment, combined with "dice" as asymbol of chance. "bodais" is a service to discover wisdom in the data.
About Us
i's Factory Co.Ltd.
Foundation: April 25, 2000
Representative: President and CEO Tomoyasu Ohba(Doctor of Science)Stated Capital: 54,906,000 Yen
For Press Inquiry
TEL 03-5259-9004
E-mail: sales@isfactory.co.jp