Brand Success
Checklist
Best practices to set you up for success on FaireOne time actions
If you have just gone live or you are auditing your performance to date, here is a listof best-practice, one-time actions to help set you up for success on Faire.

01

Shop optimization
Ensure you are open to selling in as many markets/geos as possible
Add your brand story and featured images/videos on your shop page
Ensure you have low first order minimums ($150 or lower is recommended)
Ensure your lead times are accurate
Add your brand values (e.g. eco-friendly or not on Amazon)
Add any relevant identity tags (e.g. women-owned or LGTBQ+-owned)
Allow selling to online-only retailers and social sellers if possible
Turn on exclusivity, and choose the amount retailers must spend to unlock
exclusivity in their immediate area
Integrate with any relevant partners (e.g. Shopify)
Ensure your logo and cover image are high resolution and correctly aligned02

Faire Direct
Upload your contacts (existing/lapsed customers, leads, prospects) to your Customers tab
Send an email marketing campaign to your Faire Direct customers targeting sign ups and0% commission orders
Share your Faire Direct link across different channels (social media, email signature,marketing materials)
Add the Faire Direct widget to your website, ensuring this is displayed on a relevant page

03

Catalog merchandising
Ensure your entire catalog is listed on Faire
Add upcoming collections as preorders
Optimize product names and descriptions (incorporating trending search terms, at least 200 characters)
Optimize product images and videos (at least 4 photos or videos for each listing)
Add a number of Collections to merchandise your shop page
Add product attributes
Ensure your pricing is consistent across all channels

04

Marketing efforts
Send targeted email marketing campaigns to customers you have uploaded, letting
them know you are on Faire and any incentives you offer
Run a shop-wide or product-specific promotion

05

Resources
Refer to our Help Center for more information
For customer support queries, contact our Support team

Ongoing actions
Now that you are set up, here is a list of ongoing best practices to boost yourimpressions and conversion rate, setting you up for sustained success on Faire.

01

Shop optimization
Ensure you are open to selling in as many markets/geos as possible at all times
Reduce your order minimums ($150 or lower is recommended)
Ensure your brand story, cover image, featured images/videos on your shop page are up to date02

Faire Direct
Regularly upload new contacts (existing/lapsed customers, leads, prospects) to your Customers tab
Send regular marketing emails to your Faire Direct customers targeting sign ups and 0% commission
orders, chasing any with expired/unused credit
Continue to share your Faire Direct link across different channels

03

Fulfillment standards
Accept orders as soon as possible ( download the Faire mobile app to accept new orders on the go)
Fulfill orders in a timely manner, ensuring lead times are accurate
Respond to retailer messages in a timely manner

04

Catalog merchandising
Regularly add new products to keep your shop fresh
Ensure your entire catalog is listed on Faire
Add upcoming collections as preorders
Optimize product names and descriptions, focusing more on trending
keywords and search terms
Regularly update and test new Collections on your shop page
Ensure your pricing is consistent across all channels

05

Marketing efforts
Send consistent and targeted email marketing campaigns (3+ per month is recommended)
Run shop-wide or product-specific promotions
Email and message customers for reviews after fulfilling orders

06

Resources
Refer to our Help Center for more information
For customer support queries, contact our Support team
Track your Analytics regularly