PRESS RELEASE

2016.7.12

2016 July 12 (Tue.) - September 11 (Sun.)Part 1 ／ July 12 (Tue.) - August 14 (Sun.)Part 2 ／ August 16 (Tue.) - September 11 (sun.)Organizer: Shizuoka City Tokaido Hiroshige Museum of Art
Designated Manager: NPO Hexaproject

OutlineUkiyoe-Hanga was not only for visual pleasure as Ukiyo-e that were actually enjoyed as toys (woodblock paper toys)
called “Omocha-e” or Toy Prints were also created. The types of “Omocha-e” range from Sugoroku (game of dice),Monozukushi-e (piece with many images of one theme), Kisekae-e (changing clothes), Kumiage-e (3D papercraft),Hanji-e (riddle art), and more; these were enjoyed by both adults and children and also served as fun learning tools forchildren.This exhibition will take you on a tour through the playfulness of the Edo period with an exhibit of “Omocha-e”– Ukiyo-e that were enjoyed by cutting, combining, and thinking – and humorously caricatured Tōkaidō Ukiyo-e by
Utagawa Hiroshige which are unlike many of his landscape works.

Hours 9:00 AM ‒ 5:00 PM (last admission 30 minutes before closing time)
Closed Mondays (if it falls on a holiday, then the following Tuesday)
Adults: 510 (410) yen / University / High School Students: 300 (240) yen / Junior high students and younger:120 (100) yen* ( ) indicates prices for groups of 20 or more * Persons with proof of disability and one accompanying person are admitted free of charge* Shizuoka City residents, junior high students and younger, as well as Shizuoka City residents over 70 are admitted free of charge.
Access by train:
Take the JR Tokaido Line and get off at Yui Station.
It is a 25-minute walk or 5-minute taxi ride from there.
Access by car:
There are 21 parking spaces at the museum(Yui Honjin Park Parking)■From Osaka, Nagoya area
Exit the Tomei Expressway at the Shimizu IC and it is 20-minutesby Route 1 from there.
■From Tokyo, Yokohama area
Exit the Tomei Expressway at the Fuji IC and it is 25-minutesby Route 1 from there.

For more information on this exhibition and press inquies
Tel 054-375-4454 / Fax 054-375-5321 info@tokaido-hiroshige.jp
Shizuoka City Tokaido Hiroshige Museum of Art
297-1 Yui, Shimizu-ku Shizuoka City 421-3103[URL] www.tokaido-hiroshige.jp [facebook] www.facebook.com/tokaido.hiroshige
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Exhibition Highlights❶Playing with Ukiyo-e
There are a wide variety of the recreational Ukiyo-e “Omocha-e”: illustrated references
and picture books which are both educational and entertaining, as well as “Kisekae-e” thatallow children to dress up and change hairstyles of paper dolls, and games that are familiar
to us today during New Year celebrations. The Omocha-e works will introduce the richplayfulness of the Edo period.

Work exhibited in Part 1.
Utagawa Kuniyoshi
Illustrations of Moral Conduct Compared with the Chapters of the Genji “The Picture Contest”
Private Collection
Parent and child playing with Omocha-e cut-outs.

❷Laughing with Giga
Giga plays a clever joke on various elements such as Kabuki, Rakugo, andclassical literature, and turns them into humorous Ukiyo-e. The exhibition will
highlight the Giga of Utagawa Hiroshige. Please enjoy the cute and comical
depictions by Hiroshige.
Work exhibited in Part 2.
Utagawa Hiroshige
A Collection of Warriors for the Amusement of Children “Momotarō”
Collection of Shizuoka City Tokaido Hiroshige Museum of Art
Momotarō purchasing stolen treasures from an oni (ogre).

Related Event 1: Lecture “Toy Prints of Edo”
Presenter: Yoshiko Yuasa (Tobacco and Salt Museum Chief Curator)
Date: August 13 (Sat.) 13:30 - 15:00
Cost: Free *museum entrance fee is required
Registration: Applications accepted by telephone (054-375-4454) or through our website.
Spaces are limited to the first 35 people (pre-registration recommended).
Registration will close once all spaces are filled.

Related Event 2: “The Challenge! Making Kumiage-e”
Instructor: Museum Curator
Date: July 30 (Sat.), July 31 (Sun.), August 20 (Sat.), August 21 (Sun.)
13:30 - 15:00
Cost: Free *museum entrance fee is required
Registration: Applications accepted by telephone (054-375-4454) or through our website.
Spaces are limited to the first 15 people (pre-registration recommended).
Registration will close once all spaces are filled.

Related Event 3: Gallery Talks by a Museum Curator□Date: July 24 (Sun.), August 28 (Sun.)
13:00 - 13:30□Cost: Free *museum entrance fee is required
Language: JapaneseMeeting place is the entrance hall of the museum. No pre-registration needed; unlimited enrollment
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2016.7.12

Artworks

Sugoroku

Katsuratsuke (Bewigged)

In Sugoroku, a player rolls dice in order

Katsuratsuke is type of

to move along the board game. The work

Kisekae-e (changing clothes

shown below features a variety of birdspicture) where one can enjoy

and the people who caught themplacing different character wigs

professionally.

on the image of an actor.
Work exhibited in Part 2.
Artist Unknown “Bewigged”
Private Collection

Orikawari-eOrikawari-e is a
picture which
when folded becomes a picture of adifferent item.
A picture of a child,becomesa
cat or daruma
pictureof a doll when folded willtransformitem.
into A
a dried cuttlefish, paintdifferent

Work exhibited in Part 1.
Utagawa Shigenobu“Newly Published: Bird Catcher Sugoroku”
Private Collection

brush orofkabocha
picturea child, pumpkin.
cat or daruma

Work exhibited in Part 1.
Artist Unknown“There is a funny thing in this” (detail)Private Collection

doll when foldedwill transform

Giga (Comic Picture)

Kumiage-e (3D papercraft)

into a driedWith connections to today’s plastic models,Kumiage-e uses the cut-outs from Ukiyoe-Hanga tocuttlefish, paintGiga is a comically drawn Ukiyo-e which presents aparody of real subject matter. The samurai
brush or kabocha

construct a 3-dimensional object.

pumpkin.

Nasu-no-Yoichi is known for hitting the target of fanplaced 70m away during Heike’s Battle of Yashima. In
this work, none of his arrows reach the target – they arescattered on the ground and one is stuck in the woman’sbackside.

Work exhibited in Part 2.
Artist Unknown “Kumiage-e: Fan Store” Private Collection

Work exhibited in Part 1.
Utagawa Hiroshige
A Collection of Warriors for the Amusement of Children “Nasu-no-Yoichi”
Collection of Shizuoka City Tokaido Hiroshige Museum of Art

Completed Work(Replica)

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About of Museum
Shizuoka City Tokaido Hiroshige Museum of Art
Shizuoka City Tokaido Hiroshige Museum of Art is the first art museum in Japan to focus on the works of Edo Ukiyo-e Artist, Utagawa
Hiroshige. There are approximately 1400 landscape woodblock prints and other works within the Hiroshige collection, including
Hiroshige’s masterpieces Fifty-Three Stations of the Tōkaidō (Tōkaidō Hoeidō Edition) and One Hundred Famous Views of Edo.
We aim to promote a new culture of Ukiyo-e through curated exhibitions connecting Ukiyo-e with contemporary works. Visitors canenjoy the magnificence of internationally loved Ukiyo-e works from Edo to the present.

About Hiroshige
Utagawa Hiroshige (1797 - 1858) Ukiyo-e artist
He became a pupil of Toyohiro Utagawa when he was about 15 years old. His work Fifty Three Station of the Tōkaidō (TōkaidōHoeidō Edition) caused a great sensation, after that he continued to create Ukiyo-e prints about the Tōkaidō and the landscape ofEdo and became famous as landscape artist. While he was working on what is considered his late-life masterpiece, One Hundred
Famous Views of Edo, Hiroshige fell ill and passed away at the age of 62. Hiroshige's bold composition and lyrical style is loved by
all and his works continue to influence artists all over the world.
Utagawa Toyokuni Ⅲ Memorial Portrait of Utagawa HiroshigeCollection of Shizuoka City Tokaido Hiroshige Museum of Art

Press Images
High-resolution data for the following 5 images are available for editorial coverage of exhibitions. Please send your request by email or fax after
reading the usage conditions on the following page.

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2

3

4

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□Titles and Credits

1.

Poster image©Shizuoka City Tokaido Hiroshige Museum of Art

2.

Utagawa Kuniyoshi

Illustrations of Moral Conduct Compared with the Chapters of the Genji “The Picture Contest” Private Collection

3.

Utagawa Shigenobu “Newly Published: Bird Catcher Sugoroku” Private Collection4.

Unknown“Bewigged” Private Collection

5.

Utagawa Hiroshige

A Collection of Warriors for the Amusement of Children “Momotarō” Collection of Shizuoka City Tokaido Hiroshige Museum of Art〈Usage Conditions〉* The images may be used only for editorial press purposes in conjunction with this exhibition and may not be used after the exhibition is over.
* Images may not be altered (trimmed, combined with other images or text, etc…).
* Images must be reproduced with notice of attribution.
* When an image is used, please email us a review copy
* Please send a final copy for our records (publication copy, URL, DVD video, CD, etc…)

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2016.7.12

Toy Prints of Edo
Press Image Data Request
TO: Tokaido Hiroshige Museum of Art Press DeskFax. 054-375-5321

E-mail. info@tokaido-hiroshige.jp■Check the box for image data to be requested.
1. □Poster image

2. □Utagawa Kuniyoshi / Illustrations of Moral Conduct Compared with the Chapters of the Genji “The Picture Contest”

3. □Utagawa Shigenobu / “Newly Published: Bird Catcher Sugoroku”

4. □Unknown / “Bewigged”5. □Utagawa Hiroshige / A Collection of Warriors for the Amusement of Children “Momotarō”Your Company:
Publication’s Name:Your Name:
TEL：

FAX：

E-mail：When do you need the image by (month / date / time) ?

*Can be sent between 10:00 – 16:00 (JST)Planned publishing date (section title)〈Usage Conditions〉* The images may be used only for editorial press purposes in conjunction with this exhibition and may not be used after the exhibition is over.
* Images may not be altered (trimmed, combined with other images or text, etc…).
* Images must be reproduced with notice of attribution.
* When an image is used, please email us a review copy
* Please send a final copy for our records (publication copy, URL, DVD video, CD, etc…)

Please send us information if you introduce our program.
Tel 054-375-4454 / Fax 054-375-5321 info@tokaido-hiroshige.jp
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