PRESS RELEASE
November 16, 2012
i’s FACTORY Co.Ltd.
Easy Application of Customer Insight
The Opt-In Email Service DEmail Collaborates with bodais
Increase your Chance of Direct Marketing with Demographic and Insight Data!

The i's FACTORY Co.Ltd., (Chiyoda Ward, Tokyo, President and CEO Tomoyasu Ohba,"i's FACTORY" hereinafter) announced today that its automatic evolution cloud
analytic platform "bodais" starts to power as analytic tool to "Audience DEmail," a newservice that SPiRE, Inc. (Shibuya Ward, Tokyo, CEO: Tomonori Hayakawa, SPiRE Inc.
hereafter) released today.
The "Audience DEmail" that SPiRE Inc. launched on November 16th is the audiencetargeting mail advertisement package with which clients can identify users with highreaction probabilities. With full utilization of existing demographical information suchas gender, age and location, it distributes lead-acquisitive opt-in emails to selectedclients as a form of market research and analyzes user reaction with “bodais” on insightinformation such as hobbies and tastes of customers.
With more than 300 criteria of insight information SPiRE offers, "Audience DEmail"allows clients to minimize the series of operation to around two weeks as fast as possible
from market research, customer targeting of high reaction probability to email dispatch
to a new market. Also, comparing with traditional demographic information such as
gender and age, insight data allows clients to increase its CTR*3 by three to five times.
"bodais" was selected to perform these analysis with its world first automatic data
cleansing function, speedy analysis and high predictive accuracy.
About bodais
Since its release in August 2011, the automatic evolution cloud analytic platform"bodais" continues to be introduced by corporations that extend sales development andrun DM-based customer strategy in domestic market. Besides, utilizing "bodais API"
that is compatible with existing managerial systems enables businesses to shift from"data visualization" to "answer and action." Furthermore, it enables M2M risk
management applying marketing sensing, and O2O promotion in which online
purchasing can be linked to offline marketing. Along with the currently available
scoring system, forthcoming additions include clustering, matching, text mining andother analytic modules.
Background of Service DevelopmentThe increasing computer capabilities in recent years have enabled an easy collection
and accumulation of data with wide variety and of large amount. Meanwhile, there are
increasing requests from businesses that try to use accumulated data for businessstrategy and marketing activity but technical and budgetary constraints prevent themof following up the daily inflation of data.
Since its foundation by Doctors of Science as core members, our company has provided
consultations on data analysis and data utilization for businesses in a variety of fields
and has commissioned more than three hundred projects. The wisdom acquired fromthese projects has brought us to understand that the nature of the problem on
accumulated but abandoned data is rooted no less in data processing before analysis
than complexity of analysis itself. The cloud-type analytic service "bodais" has beendeveloped to consolidate these experience and knowledge and to provide them to a wide
reach of clients. Additionally, services with “bodais API” have been launched to offer
compatibility with the working systems of clients.
About Audience DEmail"Audience DEmail" is an opt-in mail service enabling selective email distribution. From
1.4 million members connected to SPiRE through “DreamMail” service, a small numberof test recipients is chosen based on specified conditions out of 300 registered attributes.
“bodais” analyzes the characteristics attributes of reacted recipients and provides
prediction scores for “the attributes leading to particular actions,” allowing clients toprioritize email recipients based on reaction probabilities.

About SPiRE, Inc.
SPiRE Inc.
Headquarter: 9&10 Floors, Alive Mitake, 1-2-5 Shibuya, Shibuya Ward, Tokyo 150-0002
Founded: October 6, 1997
Representative: Tomonori Hayakawa
Stated Capital: 1,308,620,000 JPY
URL: http://www.spireinc.jp/
Origin of Bodais
As the integrated service of analytical technologies that visualizes potential and courseof action within large data and text information, "bodais" is named after the "Bohdimind", the intense desire for wisdom after enlightenment, combined with "dice" as asymbol of chance. "bodais" is a service to discover wisdom in the data.
*1“Automatic Evolution” is the term coined by i’s FACTORY to conceptualize the futurecomputing in which computer evolves by itself through learning from outcomes of theactions.
*2 Based on actual performance.
*3 CTR(Click Through Rate) is a percentage of clicked advertisement or email out oftotal number of distribution.
About Us
i's Factory Co.Ltd.
Foundation: April 25, 2000
Representative: President and CEO Tomoyasu Ohba(Doctor of Science)Stated Capital: 54,906,000 JPY
For Press Inquiry
TEL 03-5259-9004
E-mail: sales@isfactory.co.jp
Consulting&Sales Department
http://www.isfactory.co.jp/