Press release

Patek Philippe Geneva
November 2009
Patek Philippe revamps its Paris showrooms
The Patek Philippe Salon on famous Place Vendôme in Paris reopened in late September after
comprehensive enlargement, renovation, and remodeling work. Now, customers from France andthe entire world can explore the stimulating spaciousness and cultivated ambiance of this oasis ofgenuine luxury. The official inauguration of the salon in the first week of November was an ideal
opportunity for the Geneva workshops to present their new manufacture chronograph caliber andthe first wristwatch chronograph to premiere as a ladies’ model.
Patek Philippe has always had a special liaison with Paris. It was in this city, during the 1844 French
Industrial Exposition, that aesthete Antoine Norbert de Patek met virtuoso watchmaker Jean-AdrienPhilippe. It was an encounter that would have a decisive impact on the future of the manufacture. In
1986, Patek Philippe opened its first salon outside Geneva in a charming retail property on Avenue
Montaigne just off the River Seine. Then, in 1995, Patek Philippe was the first major watchmaking
company to establish its own exclusive presence on Place Vendôme, a fabled venue with one of theworld’s finest suites of show windows in the domains of jewelry and haute horlogerie. The company’sown timepieces had already been on display here for many years. So meanwhile, 10 Place Vendôme
has been a preferred address for devotees of exceptional watches for 15 years.
Redesigned to enchant
After the renovation of the historic Patek Philippe Salon on Rue du Rhône in Geneva was completed,the company resolved in 2009 to totally redesign its enclave in Paris on Place Vendôme as well. Theacquisition of an adjacent property made it possible to considerably enlarge the showrooms. They
now occupy two floors and include reception lounges for personally welcoming visitors, for press
conferences, and for a variety of events dedicated to the heritage and culture of Patek Philippe. The
Art Deco-inspired interior exhibits the same blend of classic and modern elements as the Patek
Philippe salons in London and New York, bringing together precious materials such as marble,alabaster, rosewood, and maple – with special emphasis on wrought-iron art that perfectly matchesthe “Grand Siècle” architecture on Place Vendôme. To extend a cordial welcome to French andinternational customers, the focus was on luxury, comfort, and hospitality, and the result is anambiance that best represents the synergy of tradition and innovation for which the manufacture
stands. Closed to the public since the end of May 2009, the Patek Philippe showrooms in Paris
reopened in late September.

Chemin du Pont-du-Centenaire 141 – CH - 1228 Plan-les-Ouates
Mail address: P.O. Box 2654 – CH - 1211 Geneva 2Tel. + 41 22 884 20 20 – Fax + 41 22 884 25 47 – www.patek.com

Continued 2

A new “home-made” chronograph movement
The official inauguration of the refurbished Patek Philippe salon attended by the Geneva-based
manufacture’s presidents Philippe and Thierry Stern showcased a new chronograph that wasconceived, developed, and manufactured entirely in-house. The CH 29-535 PS movement is a
traditional column-wheel caliber, the most regal design of a mechanical chronograph. It incorporates
six patented innovations that enhance the reliability, functionality, and performance of thechronograph. Like all Patek Philippe movements, this caliber is a paragon of aesthetics, precision, andcraftsmanship. And it enriches the Patek Philippe portfolio of movements that now encompasses 21basis calibers in 45 versions.
The chronograph turns feminine
The second surprise will certainly delight ladies. Instead of launching a complicated movement in a
new men’s model, Patek Philippe decided to break a habit and first present the new caliber in a wrist
chronograph destined to gracefully premiere on the wrists of ladies – hence its name “Ladies FirstChronograph”. The Ref. 7071R wrist chronograph has a case in 18K rose gold that was inspired by theworkshops’ 1930s Art Deco watches. The sleek, readily legible, and tastefully balanced dial has offcenter subsidiary dials with asymmetric scales as enchanting accents. Its feminine appeal isunderscored by 136 round-cut diamonds that are set in an original manner around the dial beneaththe sapphire-crystal glass. This striking instrument seductively combines technical perfection withartisanal excellence. At once casual and assertive, it will appeal to the growing number of women whopursue active lifestyles and are attracted by the fascination of complicated mechanical timepieces.

Continued 3

Renovation of the Building
Builder’s representative
ArchitectureInterior architecture
Decorator

Vincent Marchelli - Genève
Alpha International - Paris
Claude Duccini - Genève
Patrick Gaguech

Some Figures
Total volume of building
Of which:
Basement and reserves
Administration
Showrooms
Total floor area
Of which:
Basement and reserves
Administration
Showrooms
Of which:
Ground floor
Second floor

1 081 m

3
368 m
3281 m3732 m

358 m²30 m²
90 m²
238 m²148 m²90 m²Important Dates
Occupancy of building by Patek PhilippeSalon renovation project
Demolition permit No: 075 101 09/0001V0001
Commencement of work:
AdministrationShowrooms
End of construction work
Official inauguration

Reopening of showrooms:

February 1995
2009
May 7, 2009
April 13, 2009
May 25, 2009
September 2009
November 4 and 5, 2009

September 28, 2009