”Music for SDGs” ProjectContributing to sustainable future throughmusic, fashion and Japanese culture
A proposed entertainment program for the OECD’s IPPC Reception,
hosted by the Life Insurance Association of Japan (LIAJ)

Mack Okubo
Project Director, Music for SDGs

Music for SDGs and its global partners

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Promoting SDGs through entertainment and music
Music for SDGs Project:
A project aiming to provide opportunities for general public to deepen understandingof SDGs in an easier and enjoyable way through music events, art, fashion shows,
integrating entertainment and education under the slogan of No one will be left behindMack OKUBO (Project Director)
Mack is a multilingual and globally well-known policy
advisor, and has been serving as General Manager,
International Affairs, Nippon Life, and Sherpa, Asia PacificFinancial Forum (APFF) Insurance Pension Group, and ESG
Finance Working Group, and co-Sherpa, Sustainable
Finance Development Network (SFDN) in the APEC region,and is actively promoting SDGs in collaboration with
United Nations, IFRS Foundation, OECD, and APEC.
He is also known as multi-talented
entertainer and has launched Musicfor SDGs Project and produce SDGs
awareness events inviting talentedartists who share the same goals.
Music for SDGs supports the Sustainable
Development Goals (SDGs).

Music for SDGs Coalition
Mack

Flower Harmony

Kippei

GloCha/IAAI, global partner #Action Now Ambassador
Gloria Starr Kins

OECD IPPC Reception (the Chateau de la Muette, Paris, 22 June 2022)

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On 22 June 2022, Music for SDGs will join the Organisation for Economic Co-operation and Development (OECD)
Insurance and Private Pensions Committee (IPPC) Reception, which will take place at the Chateau de la Muette,
Paris, France, hosted by the Life Insurance Association of Japan (LIAJ) for the purpose of promoting SDGs andWorld Peace through Japanese tradition and sustainable Kimono.

Music for SDGs Guest Artists
Yuki Fujiwara
Kaminoyama Domain Drumand Fife Preservation Society

Chateau de la Muette

5:30PM (CET)
5: 45PM
6: 00PM
7: 00PM
7:30PM

George Marshall Room

Welcome drink
Opening
Kagamibiraki (ceremonial opening of sake cask)
Music for SDGs
ClosingHeiwa Matsuri

Meet our guest artists: Yuki Fujiwara
Yuki Fujiwara （藤原雪）
Kaminoyama Domain Drum and Fife Preservation Society

Yuki is a multi-talented Shinobue (Japanese traditional
bamboo flute) and Flute Player, also known as a Japanesetradition successor. Born in Yamagata Prefecture. At the ageof 10, Yuki joined the Kaminoyama Domain Drum and Fife
Preservation Society, a designated intangible cultural assetof Yamagata. After obtaining a degree in music therapy, she
served as a music teacher in Nepal. She has a wide range ofactivities, including a photographer, writer, and model and aradio personality for FM Komae radio station. She is involved Visit FujiwaraYuki.com
in social activities, such as supporting shut-ins. She recently or Email info@fujiwarayuki.com
participated in the Music for SDGs Earth Day Music Festival
2022 and was featured at United Nations TV.

In November 2019, she had the honor of performing in theKaminoyama Domain Drum and Fife Ensemble at theEmperor's Enthronement Ceremony. She was appointed
as Yamagata’s Special Tourism Ambassador andTsuyahime Ambassador.

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Meet our guest artists: Heiwa Matsuri
Heiwa Matsuri （平和祭り） is a global community
promoting Japanese kimono as “clothes of peace”,
represented by chapters in 19 prefectures in Japanand 22 countries around the world, headed byMayu Ogawa, a renowned woman entrepreneur
who is engaged in social contribution activities whileworking as a management consultant.

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Participating kimono models
Mayu Ogawa (Founder)

Sanansa (Hokkaido)

Sono Fukunishi (Paris)

Mack Okubo (MC, London)

Heiwa Matsuri organizes various seminars andevents with focus on SDGs. Music for SDGs is acollaborating partner of Heiwa Matsuri, and its
artists often join events in kimono as performers.
Registered as TEAM EXPO 2025 for the OsakaKansai Japan EXPO. Planning a worldwide event on
September 18 and aiming to make September 21,
the International Peace Day, a national holiday.

Visit heiwa-matsuri.net
or Emailoheiwa.matsuri.0921@gmail.com

6”Music for SDGs” Project contributing to sustainable future through music,fashion and Japanese culture Mack Okubo, Project Director
Music for SDGs Project / Fashion4SDGs
With support of Partner with

Yuki Fujiwara

Heiwa Matsuri

Under the slogan of No one will be left behind! aiming to provide opportunities forgeneral public to deepen understanding of SDGs in an easier and enjoyable way
through music and fashion events integrating entertainment and education“Dare to be Great!”USA

LebanonPortugal

Ghana

EthiopiaIndonesia

USAUSAUSA

Lebanon

Pakistan

USAUSA

Indonesia

Japan

Mongolia

China

South Africa

USAUSA

Kazakhstan

Peru

UgandaKenya

For more details, visit MackGlobe.com or MusicForSDGs.com
or email Mack Okubo (mackglobe@gmail.com or MusicForSDGs@gmail.com)