Message from the Chairman

The Fishing Environment Vision:
Passing the baton to the future of fishing
Yozo Shimano, Chairman
Japan Fishing Tackle Manufacturers Association

The Japan Fishing Tackle Manufacturers Association wishes to earnestly pave andproceed along the path to a sustainable society that will enable the lasting survival ofnature's rich bounty offered to us by life on earth and aid the continued development of
human activities.
Over half a century, it seems the fishing industry has continuously pondered what it can
do to achieve the above, and acted accordingly.
Now, as we enter the 21th century, the association renews its wish to take a great step
towards a grand future of fishing, together with everyone involved, with the hearts of all
united. With this goal in mind the association published a proposal last May titled The
Fishing Environment Vision. This proposal lays out the association's future vision towards
building a sustainable fishing environment.
The proposal garnered the understanding and cooperation of the Japan Sportfishing
Association. This in turn set in motion a series of projects that significantly expanded theactivities under the Fishing Environment Vision, thereby bringing us closer to achieving
the proposal's goal of implementing such projects right across fishing as a whole.
In preparation for the April 2013 kickoff of the Fishing Environment Vision, theassociation has compiled this document in order to record its efforts and the processes
behind its considerations, and to pass them on to future generations of anglers, fishingrelated industries, and even to fishing as a whole. The association hopes the document can
act as a "baton to be handed on to the future of fishing."
The association hopes that all people involved in fishing and many others will read thisdocument, and thereby achieve greater understanding and cooperation.
Finally, the association would like to take this opportunity to express its deep gratitude
for the selfless efforts of concerned people who went to extraordinary lengths to plan andimplement the Fishing Environment Vision.
1

2

Contents

１

List of parties involved in formulating the Fishing Environment Vision‥ ‥‥‥‥‥‥‥ 4Japan‥Fishing‥Tackle‥Manufacturers‥Association‥(JAFTMA)‥Exectives‥‥‥‥‥‥‥‥‥‥‥‥‥‥ 4Japan‥Sprotfishing‥Association‥(JSA)‥Exectives‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥ 5
Fishing‥Environmental‥Vision‥Review‥Meeting‥ ‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥ 6
Fishing‥Environmental‥Vision‥Working‥Group‥ ‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥ 6

２

Things We Can Do to Preserve the Future of Fishing‥ ‥‥‥‥‥‥‥‥‥‥‥‥ 7
2011Vision‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥ 8３

Fishing Environment Vision Question Survey‥ ‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥ 13

４

Fishing Environment Vision Summary of the Question Survey Results‥‥‥‥‥‥‥ 17

５

Proposal: Creating a Sustainable Fishing Environment「2012 Fishing Environment Vision」‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥ 25

６Outline of the Review Committee and Working Group agendas
for the Fishing Environment Vision‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥ 33

７

Outline of three key initiatives for the Fishing Environment Vision‥ ‥‥‥‥‥‥‥‥ 34

８

Overview of Events Preceding the 107th Board of Director”s Meeting‥ ‥‥‥‥‥‥ 35

９Reference Materials‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥ 37

3

JAPAN FISHING TACKLE MANUFACTURERS ASSOCIATIONEXECTIVES
May 24, 2012

Chairman

YOZO SHIMANO

Vice deputy chairman

TADAO KOJIMAKAZUHITO OMURA

Senior director

SHIGENOBU ANDO

Executive director

TETSUYA FUJIWARA
HARUYUKI FUJIISEIJI KATO
MASANOBU MIYAZAWA
TAKAYUKI SAKURAI

Director

YOSHIHIRO NISHIOKAKENICHI SUZUKINOBUYOSHI SASAKURANAOTO SHIOZAWATAKAO HAYASHISHIGEYUKI NAKAMICHIAKINORI NAKAGAWAYASUHIKO IKEDASEIICHI SAKAI
KENJI HAYASHIMASAHIRO IGARASHIYOSHIHISA TAKASHINAKAZUO MATSUSHITA

Supervisor

TAKASHI SUZUKIMIKIO MORIJINICHI SUZUKI

4

JAPAN SPORTFISHING ASSOCIATIONEXECTIVES
May 31, 2012

ChairmanTOSHIAKI TAKAMIYA

Vice deputy chairman

OFUJI ISAOMASANOBU MIYAZAWA
HIDEHIKO TSUNEMI

Senior director

EIICHI KIYOMIYA

Executive managing director

TOSHIHARU MAKINOTOSHIYA HASHIMOTO

Executive director

RYO ARISAWA
YOUJI KAJIKAWAIWAO KASHIWASE
YASUTOMO SUZUKIKENICHI SUZUKI
HARUYUKI FUJIISUSUMU FUJIKAKEHITOSHIGE RAITA

Director

SYU ISHIGURO
KOUSEI KIMURATAKASHI KIMURAYUKINOBU KUBAYUMI SHIDA
YASUSHI TURITANIYOSHIHIRO NISHIOKAYOICHI HONMASHIGERU MASHIMAHIROSHI YOSHIDASupervisor

SHIGENOBU ANDO
KATSUMI ENDOYUTAKA MASUDA

5Fishing Environmental Vision Review MeetingJAPAN FISHING TACKLE MANUFACTURERS ASSOCIATION
Chairman
YOZO SHIMANO
Vice deputy chairman
KAZUHITO OMURA
Executive director
SEIJI KATO
Senior director
ANDO SHIGENOBUJAPAN SPORTFISHING ASSOCIATION
ChairmanTOSHIAKI TAKAMIYA
Vice deputy chairman
HIDEHIKO TSUNEMI
Senior director
EIICHI KIYOMIYAFISHING ENVIRONMANTAL VISION
Secretary General Director KIYOHIDE KAKINUMAJAPAN FISHING TACKLE MANUFACTURERS ASSOCIATION

Fishing Environmental Vision Working GroupJAPAN FISHING TACKLE MANUFACTURERS ASSOCIATION
Vice deputy chairman
KAZUHITO OMURA
Executive director
HARUYUKI FUJII
Executive director
SEIJI KATO
Senior director
ANDO SHIGENOBUJAPAN SPORTFISHING ASSOCIATION
Vice deputy chairman
HIDEHIKO TSUNEMI
Executive managing director TOSHIYA HASHIMOTO
Executive director
YASUTOMO SUZUKI
Executive director
KASHIWASE IWAO.
Senior director
EIICHI KIYOMIYAFISHING ENVIRONMANTAL VISION
Secretary General Director KIYOHIDE KAKINUMAJAPAN FISHING TACKLE MANUFACTURERS ASSOCIATION
6

October 19, 2011

— Things We Can Do to Preserve the Future of Fishing —Japan faces numerous obstacles as the nation plots its course for the future. First and foremost of these is
economic uncertainty about the future. This uncertainty stems from a number of factors, such as the sluggish
domestic economic climate linked to problems in the global economy, rising social welfare costs to support a
rapidly aging and shrinking population, and the massive reconstruction efforts following the Great East Japan
Earthquake, the most devastating disaster in the country’s history. In addition to these economic difficulties, the country is also encountering new environmental problems as the effects of global warming become
ever more apparent.
The question that needs to be asked is this: What impact do these problems have on the“fishing”environment? Fishing has become a firmly established part of Japan’s outdoor sports culture, thanks to the hard
work and pioneering efforts of those who came before us. However, over the years sport fishing in Japan has
been characterized by a series of fads targeting particular species of fish. Unfortunately, the lamentable actions of a handful of anglers, seemingly forgetting that they too are a part of nature, have depleted fishing resources and polluted fishing areas. Their irresponsible actions have led to the banning of anglers from certain
areas, and have soured relationships with commercial fisherman.
If the actions of these anglers continue unchecked, the sport fishing world will find itself confronted withincreasingly severe conditions, and in certain cases may even be subjected to new legal regulations. Thesedevelopments would effectively isolate sport fishing from other outdoor sports. We are deeply concernedthat the careless behavior of these individuals not only tarnishes the image of anglers and other people who
enjoy recreational fishing, but also the very social standing of the sport. As a result of this negative image,the corporate value of companies involved with recreational fishing will also decline. Furthermore, children
today have fewer opportunities when they are young to experience a natural environment in which they canenjoy fishing. This lack of exposure to the outdoors has raised doubts about whether there will be an increasein the number of anglers in the future. To ensure that these concerns do not materialize, we need to fully understand the present situation and collectively recognize that the recreational fishing industry now stands at
a“pivotal turning point for the future”. Acting upon this shared awareness, we must pursue initiatives thatwill lay a foundation for a better and brighter future for recreational fishing. By preserving the sustainabilityof the natural environment, we not only provide for our future, but also for the future of fishing.
Fossil fuels are non-renewable resources. Once they have been completely exhausted, they can no longer
be reproduced. In contrast, fish and other organisms which make up the natural environment are renewable
resources. As long as efforts are made to preserve the natural environment by restoring and actively cultivating these resources, we will be able to enjoy the abundance provided by this maintainable and sustainableprecious natural resource. Firmly aware of this fact, we have launched a series of cleanup business initiatives
in an effort to repay Mother Nature for all that she has provided us.
The vision behind these initiatives was born out of our desire to establish a springboard towards realizing theideal image of the recreational fishing industry ten years from now. The first priority of action is to launchcleanup business initiatives to address the pressing issue of waste discarded in streams, rivers, lakes, andother bodies of water. In setting up these initiatives, we must designate specific locations to tackle and set
numerical goals. These detailed measures will provide us with a firm base for calculating the expenses necessary to formulate a long-term business plan.
Along with this vision, we have also comprehensively illustrated that it will be more effective to adopt thesame approach for carrying out onshore business initiatives to clean up discarded waste. The plan for renewing fishery resources will include detailed progress management which specifies measures for replenishingfish stocks, as well as the specific timing for implementing these measures. We believe that the“preservationof the environment”and the“renewal of resources”are two inextricably linked issues essential to the futureof fishing. Thus, we have established a list of items which form the basis of efforts related to these issues,
such as expanding the population of anglers.
Thus, the next question we must ask is this: Where exactly do we begin? We believe that is important to first
determine the order of priority for the individual initiatives mentioned within this vision, such as the ongoing
initiatives for cleaning up the discarded waste in waterbeds. Next, we must move quickly to conduct“fieldsurveys”which serve as the guiding premises for long-term business plans. However, before we start thesurveys, we need to examine the respective methods for surveying business initiatives, establish a budget foreach survey, and begin collecting the information we need to construct long-term plans for these initiatives.
72011 Vision
Table of Contents
1. Establishing harmony between“fishing”and nature ‥‥‥‥‥‥‥‥‥‥‥‥ 3, 4
1-1 Protect nature by minimizing the environmental impact of fishing
1-2 Creating a fishing environment which nurtures nature

2. Making "fishing" accessible ‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥ 4
2-1 Eliminating age, gender, and other barriers that discourage people from fishing
2-2 Corporate efforts to formulate a system and set of rules that make fishing accessible to all

3. Promote "fishing" as a nature experience (education = fishing education) ‥ 5
3-1 "Power for life" through fishing: Sound academic ability, fertile mind, and a healthy body
3-2 Individual, corporate, and administrative efforts to link education and fishing (fishing-based
educational activities)

4. Generating vitality through "fishing" ‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥ 5
4-1 Individual, corporate, and administrative efforts to use fishing to contribute to the developmentof local industries and tourism
4-2 Individual, corporate, and administrative efforts to connect fishing to technological innovationand industrial revitalization
4-3 Corporate and administrative efforts to establish fishing as a global standard

5. Vision progress schedule (business initiative plan)‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥ Enclosed exhibit (A4 size paper)8

1．Establishing harmony between“fishing”and nature
1-1

Protecting nature by minimizing the environmental impact of fishing

1-1-1 Minimizing the impact of anglers (improve angler etiquette): Improving the etiquette of“individuals”a) Efforts to eliminate garbage and general fishing tackle wasteb) Efforts to solve the illegal parking problemc) Efforts to minimize noise in the early morning and at nightd) Efforts to solve the restroom probleme) Conduct fact-finding surveys, study the results, and formulate and implement countermeasures
1-1-2 Efforts to clean up items left at the bottom streams, rivers, lakes, and other bodies of water: Individualand corporate effortsa) Cleaning up fishing tackle left at the bottom streams, rivers, lakes, and other bodies of water○

Soft lures
Efforts to find and remove worm lures○

Hard lures
Efforts to find and remove bait logs
Efforts to find and remove plugs and other materialsb) Cleaning up fishing tackle left on land○

Areas around rivers○

Areas around lakes○

Coastal areas

1-1-3 Low impact fishing tackle (Environmental hormones, biodegradable products, etc.): Corporate effortsa) Fishing rods and reels (low probability of being left behind)b) Fishing lines, hooks, sinkers, and lures (high probability of being left behind)
1-1-4 Efforts of companies in the industry to minimize the environmental impacta) Simplifying and providing ecological product packaging (disposable and non-disposable packaging)b) Reducing the amount of industrial waste and encouraging the acquisition of ISO certification
1-1-5 Efforts of wholesale and retail stores to minimize the environmental impacta) Distributing bags for collecting fishing wasteb) Setting up boxes for collecting fishing tackle wastec) Efforts to promote and spread information about reducing waste
1-1-6 Minimizing the environmental impact on fishing areas: Individual, corporate, and administrative effortsa) Maintaining fishing areas (nature)
Selecting excellent fishing areas
Selecting core fishing areasb) Maintaining large managed fishing areas and fishing parks (manmade). Example) Uming Oshima*Working together with municipal governments to formulate business plans is effective.
c) Formulating long-term plan for maintaining fishing areas—3—9

1-1-7 Efforts to minimize the impact on related industries: Corporate effortsa) Controlling noise and improving the fuel efficiency of boats and shipsb) Reducing the environmental impact of fishing apparel and accessories.
1-1-8 Minimizing the impact on ecosystems: Administrative effortsa) Conducting field surveys of invasive alien species, monitoring efforts to remove them, and finding apractical use for these species after they are caught.
b) Conducting field surveys on fish species and water typesc) Combating water pollution
1-2

Creating a fishing environment which nurtures nature

1-2-1 Corporate and administrative efforts to maintain an environment for cultivating fisha) Efforts to protect and cultivate fish resources○

Setting up spawning beds○

Setting up fish ways○

Cultivating fish○

Stocking fishb) Cold water disease countermeasuresc) Great Cormorants countermeasures

2.Making“fishing”accessible
2-1

Eliminating age, gender, and other barriers that discourage people from fishing

2-1-1 Corporate and administrative efforts to develop technology, establish standards, and select and promote safe and user-friendly fishing tacklea) Childrenb) Senior citizensc) Womend) The disabled
2-1-2 Corporate and administrative efforts to formulate, select, and promote maintenance standards for safety-conscious facilities at fishing areasa) Children and womenb) Senior citizens and the disabled
Example) Shirakobato Aquatic Park and Kawagoe Aquatic Park in Saitama Prefecture: Free admission of
one chaperone for those with a disabled identification card.
2-2Corporate efforts to formulate a system and set of rules that make fishing accessible to alla) System that does not select a specific areab) System that does not select a specific timec) System that does not select a particular fish species

10

—4—

3. Promoting "fishing" as a nature experience (education = fishing education)
3-1“Life power”through fishing: Sound academic ability, a fertile mind, and healthy body

3-1-1 Planning and broadcasting fishing TV programs through terrestrial and satellite broadcasts
3-1-2 Planning and running articles about fishing education in general newspapers and trade newspapers)
3-1-3 Advertising fishing on popular science TV programs
3-2

Individual, corporate, and administrative efforts to link education and fishing (fishing-based educational
activities)

3-2-1 Cooperating with municipal governments and NPOs to coordinate grass roots nature activities
3-2-2 Cooperating with educational institutes to coordinate fishing educational activities at schools
3-2-3 Cooperating with international nature conservation organizations to coordinate conservation activities

4. Generating vitality through“fishing”
4-1

Individual, corporate, and administrative efforts to use fishing to contribute to the development of local
industries and tourism

4-1-1 Transforming fishing into a tourism resource
4-1-2 Contributing to the development of local commerce around fishing areas
4-2

Individual, corporate, and administrative efforts to connect fishing to technological innovation and industrial revitalization

4-2-1 Facilitating the technological innovation and development of manufacturing in Japan
4-2-2 Transforming fishing into an internationally competitive export industry
4-3

Corporate and administrative efforts to establish fishing as a global standard

4-3-1 Holding international tournaments
4-3-2 Supporting efforts to produce competitive anglers who excel at international tournaments
4-3-3 Bringing international tournaments to Japan
4-3-4 Inviting anglers from other countries to compete in fishing tournaments in Japan

5. 2011 Vision progress schedule (business initiative plan) Enclosed exhibit (A4 size paper)
5-1

Business initiative plan

—5—

11

12

2011

Build large-scale
fishing park

Create core andexcellent fishing areas

Initiative A

March

Verify initiative details

September

2012

Exchange opinionswith academics
Prepare budget forfield survey

Protect and cultivate
fishing resources

Collect discarded
items on landCollect discarded
items in water

Raise up the next
generation of anglers

Teach and promote
proper angler etiquette

Initiative

Start

March

Initiative C

Initiative B・・・

2 2 2 2 20 0 0 0 0
1 1 1 1 2
6 7 8 9 0

Initiative C・・

Initiative B ・・・

Initiative A

2014 2015

Initiative A

September

2013- Establishing a Sustainable Fishing Environment -2011 Fishing Environment Vision Progress Schedule (Roadmap)

Revise vision

Environment declaration March or May
Formulate long-termbusiness plan

Inspect existing
initiatives
Propose initiative in May
Third party
conducts field survey
Select initiatives to
examine in field surveys
Prepare budget draft forindividual initiatives

Present survey results at Board of
Directors’ meeting in March

Conduct question survey

Approve question survey at Board of
Directors’ meeting in December

January2012

Tothoseinvolvedinfishing-relatedindustries

Request to Complete the Question Survey
DearSirorMadam,CurrentlytheJapanFishingTackleManufacturersAssociationisplanningandreviewingthebasicspringboardforourlong-termvision.Tothisend,wearediscussingvariousenvironmentalmeasuresaimedatinitiativesintheindustry,suchasfishingtackle-relatedmeasures.
Thisquestionsurveymayincludeitemsthatarealreadybeingaddressedbyindividualcompaniesandtrade
groups.However,wewouldliketohearthethoughtsandrequestsofallthoseinvolvedinfishing-related
industries,andthushumblyaskforyourcooperationincompletingthisquestionsurvey(detailsbelow).Wewillusetheinformationyouprovidetolaythefoundationfortheaforementionedvision.
Thankyouinadvancefortakingtimeoutofyourbusyscheduletoassistuswiththismatter.

Sincerelyyours,YozoShimano,Chairman
JapanFishingTackleManufacturersAssociation
Note
Questionsurvey:“FishingEnvironmentVision”
Target:Companiesandgroupsinfishing-relatedindustries
Objective:Createafoundationfortheplanningoflong-termenvironmentalmeasurestosupportinitiatives
aimedattheentirefishingindustry
Surveyformat:Multiple-choiceandwrittenresponse(Nameistobewrittenonthesurvey)*Pleasemakesurethissurveyiscompletedbyarepresentativeofyourorganization.
Period:January10,2012untilJanuary31,2012
Methodofsubmission:Fax
Submitto:JapanFishingTackleManufacturersAssociationFax: 03-5542-2929
JapanSportFishingCenter5thFloor,2-22-8Hatchobori,Chuo-ku,Tokyo
Ifyouhaveanyquestionsaboutthissurvey,pleasecontacttheJAFTMAoffice.Telephone:03-3555-0101(9:00to17:30onweekdays)

13

January2012

Prospectus
Fishing Environment Vision
TheJapanFishingTackleManufacturersAssociation(JAFTMA)isactivelyinvolvedineffortstocleanuplakeandoceanbeds.Workingincooperationwithpeopleinavarietyoffields,weaimtoimplementdecisive
measuresfortacklingnewchallengesonthehorizonandbuildingabetterfutureforthefishingindustry.
Japanfacesnumerousobstaclesasthenationplotsitscourseforthefuture.Firstandforemostoftheseis
economicuncertaintyaboutthefuture.Thisuncertaintystemsfromanumberoffactors,suchasthesluggish
domesticeconomicclimatelinkedtoproblemsintheglobaleconomy,risingsocialwelfarecoststosupporta
rapidlyagingandshrinkingpopulation,andthemassivereconstructioneffortsfollowingtheGreatEastJapan
Earthquake,themostdevastatingdisasterinthecountry’shistory.Inadditiontotheseeconomicdifficulties,
thecountryisalsoencounteringnewenvironmentalproblemsastheeffectsofglobalwarmingbecomeevermoreapparent.
Thequestionthatneedstobeaskedisthis:Whatimpactdotheseproblemshaveonthe“fishing”environment?FishinghasbecomeafirmlyestablishedpartofJapan’soutdoorsportsculture,thankstothehard
workandpioneeringeffortsofthosewhocamebeforeus.However,overtheyearssportfishinginJapanhas
beencharacterizedbyaseriesoffadstargetingparticularspeciesoffish.Unfortunately,thelamentableactionsofahandfulofanglers,seeminglyforgettingthattheytooareapartofnature,havedepletedfishingresourcesandpollutedfishingareas.Theirirresponsibleactionshaveledtothebanningofanglersfromcertainareas,andhavesouredrelationshipswithcommercialfisherman.
Iftheactionsoftheseanglerscontinueunchecked,thesportfishingworldwillfinditselfconfrontedwith
increasinglysevereconditions,andincertaincasesmayevenbesubjectedtonewlegalregulations.Thesedevelopmentswouldeffectivelyisolatesportfishingfromotheroutdoorsports.Wearedeeplyconcernedthatthecarelessbehavioroftheseindividualsnotonlytarnishestheimageofanglersandotherpeoplethatenjoy
recreationalfishing,butalsothesocialstandingofrecreationalfishing.Asaresult,thecorporatevalueofcompaniesinvolvedwithrecreationalfishingwouldalsodecline.
Furthermore,childrentodayhavefeweropportunitieswhentheyareyoungtoexperienceanaturalenvironmentinwhichtheycanenjoyfishing.Thislackofexposuretotheoutdoorshasraiseddoubtsaboutwhether
therewillbeanincreaseinthenumberofanglersinthefuture.
Toensurethattheseconcernsdonotmaterialize,weneedtofullyunderstandthepresentsituationandcollectivelyrecognizethattherecreationalfishingindustrynowstandsata“pivotalturningpointforthefuture”.Actinguponthissharedawareness,wemustpursueinitiativesthatwilllayafoundationforabetterandbrighterfutureofrecreationalfishing.
Bypreservingthesustainabilityofthenaturalenvironment,wenotonlyprovideforourfuture,butalsofor
thefutureoffishing.
Webelievethatitisourdutytopassonthesepreciousnaturalresourcestothenextgeneration.
Thus,theJAFTMAwouldliketoconductaquestionsurveytocollecttheopinionsofthoseinvolvedinthe
fishingindustry,promoteawarenessofimportantissues,andestablishasharedrecognitionoftheimpendingproblemsweface.Thissurveyrepresentsthefirstpartofourplanofaction,andtheresultsobtained
willserveasavaluablesourceofinputforthefutureoffishinginJapan.Weintendtousetheinformationwegathertoestablishabasisforformulatingthelong-termvisionforJAFTMA.Overthecourseofthenextyear
wewillestablishthemethodsforfundingandthescaleofthebudget,takingintoaccounttherespectivedivisionofroles,theprioritylevelofinitiatives,andthesharingofexpenses.
Wekindlyaskforyourunderstandingandcooperationincompletingthisquestionsurvey.
Thankyouverymuchforyourattention.

14

1. What do you believe are the main issues fishing must address, both now and in the
future?
Place a  next to your top five choices.
( ) Expanding the fishing population( ) Improving angler etiquette( ) Preserving the fishing environment( ) Restoring fishing resources( ) Developing new fishing technologies and tackle( ) Developing and spreading ecological products( ) Creating new fishing areas such as fishing parks( ) Linking education and fishing( ) Cooperating with other fishing-related industries (tourism, restaurant, apparel, etc.)( ) Other*Please use the space below to list any detailed comments you may have about the items you selected:

15

2. Place a  next to the preferred course of“industry action”for each initiative.
Industry action
Initiative
1

Raising up the next generation of anglers

2

Promoting the expansion of family fishing3

Expanding the female angler population

4

Adding and improving barrier-free facilities

5

Using media to promote and expand fishing

6

Cooperating with municipal governments and NPOs
to coordinate grass roots nature activities

7

Cooperating with educational institutes to coordinate fishing educational activities at schools

8

Cooperating with nature conservation organizations

9

Educating anglers to take their garbage home

10 Measures to solve the illegal parking problem andminimize noise
11 Measures to solve the restroom problem
12 Initiatives to collect discarded items in water
13 Initiatives to collect discarded items on land
14 Environmental measures aimed at fishing tackle
15 Fishing area (natural/managed) maintenance16 Installation of spawning beds and fish-ways
17 Fish cultivation and stocking
18 Measures to combat fish diseases
19 Cultivation of new fishing genres
20 Collaboration between fishing and tourism industries
21 Exhibits at trade shows

16

Strengthen
the existing
initiative

Start theinitiative
right away

Start theNo need toinitiative
start thesometime
initiativein the futureTothoseinvolvedinfishing-relatedindustries

April2,2012

Fishing Environment Vision
Summary of the Question Survey Results
DearSirorMadam,Thankyouverymuchfortakingthetimetocompletethequestionsurvey.Yourunderstandingandcooperationisgreatlyappreciated.
Iampleasedtoannouncewehavefinishedreviewingthequestionsurveysthatwerereturned.Theresults
havebeenenclosedforyourreview.
Sincerelyyours,
YozoShimano,Chairman
JapanFishingTackleManufacturersAssociation
JapanSportFishingCenter
2-22-8,Hatchobori,Chuo-ku,Tokyo

Survey Overview(As of April 2, 2012)

ActualNumberNumbernumber of Number of Responseof surveys of surveys
surveys responses
rate
mailedreturnedmailedMembers/
Supporting members

130

0

130

102

78.5%

Non-members

393

10

383

76

19.8%

Subtotal

523

10

513

178

34.7%

Sales agents and wholesale stores

88

2

86

33

38.4%

Mass retailers

49

0

49

15

30.6%

Related groups and trade newspapers

6

0

6

2

33.3%

Total

666

12

654

228

34.9%

Manufacturers-Individual Questions[Question 1: What do you believe are the main issues fishing must address, both now andin the future?]Weraisedthis question first because we wanteveryonein fishing-relatedindustriesto shareacollectiveawarenessofthe“backbone”formingthebasisforfutureaction.Basedontheresultsforthethreecategoriesofitemslistedinthegraph,itisclearthatpeopleinfishing-relatedindustriesshareasenseofimpending
17crisisregardingtheseimportantissues.
Lookingattheresponsesinorderforthefiveitemsconsideredtobeofgreatestimportance,“preservingthefishingenvironment”wasfirstwith196points,followedby“expandingthefishingpopulation”with178
points.Nextwas“creatingnewfishingareassuchasfishingparks”with164points,“restoringfishingresources”with158points,andfinally“improvingangleretiquette”with155points.Inshort,everyitemrelateddirectlyto“fishingitself”earnedmorethan150points.
Thesecondcategoryofitemswithasignificantnumberofresponsesincluded“linkingeducationandfishing”,
whichranked6thwith96points,and“cooperatingwithotherfishing-relatedindustries”,whichranked7th
with86points.Theitemsinthiscategorycanbeclassifiedasthoserelatedtothe“worldsurroundingfishing”.
Thefinalcategoryofitemsconsistsofimportantissuesrelatedto“fishinginthenewage”.Firstwas“developingandspreadingecologicalproducts”,whichranked8thwith41points,followedby“developingnewfishingtechnologiesandtackle”,whichranked9thwith34points.
Theanswerstothefirstquestionindicatethatmostpeoplefeelweneedtobravelytackleissuesrelateddirectlyto“fishingitself”inordertocreateabetterfutureforfishing.Atthesametime,these
responsesrevealedthatweneedtodeepenourrelationshipwith“theworldsurroundingfishing”aswe
pursue“fishinginthenewage”.Witheveryoneinfishing-relatedindustriesstandingunitedinpurpose,
ourjourneydownthispathwillshowustheissuesofprioritywhichformthe“backbone”underlyingour
actionstowardsbuildingabetterfutureforfishing.

[Question 2: Place a  next to the preferred course of“industry action”for each initiative.]Thepurposeofthisquestionistopromoteasharedawarenessamongpeopleinfishing-relatedindustriesregardingthe“priority”and“necessity”of“initiatives”.Wepresentedalistof21differentinitiatives,someof
whichhavealreadybeenimplemented.Herewewillintroducesomeoftheinitiativesmentionedinquestion2.
Theoneinitiativethevastmajorityofpeopleinfishing-relatedindustriesconsideredtobeimportantwas“educatinganglerstotaketheirgarbagehome”.Itreceived211points,andatotalof96percentoftherespondents indicated there was a need to“strengthen the existing initiative”or“start the initiative right
away”.Ofthis96percent,54percentstatedtheyfelttherewasaneedto“strengthentheexistinginitiative”
forimprovingangleretiquette,revealingthatthereisaneedformoreconcertedactioninthefuture.
Thenexttwoissuestoscorehighlywere“promotingtheexpansionoffamilyfishing”,whichranked2ndwith
205points,and“raisingupthenextgenerationofanglers”,whichreceivedatotalof200pointsandranked
3rd.Alongwithimprovingangleretiquette,theseresultsleadustobelieveweneedtoconsidernewmethods
for“expandingtheanglerpopulation”.Modernsocietyprovidespeoplewithavarietyofwaystohavefun,so
inourquesttoattractmorepeopletofishing,weneedtothinkofhowtomakeitmoreenjoyable.
Twootherissuesidentifiedasextremelyimportantwere“fishingarea(natural/managed)maintenance”
and“initiativestocollectdiscardeditemsonland”,whicheachreceivedatotalof188pointsandtiedfor4th.The
highrankingofthesetwoinitiativesindicatepeopleareconcernedabout“preservingthefishingenvironment”.18

Incontrasttotheotherhighlyrankedinitiativeof“educatinganglerstotaketheirgarbagehome”,whichisbasedonindividualaction,“fishingareamaintenance”and“initiativestocollectdiscardeditemsonland”canbepredominantlyorganizedanddirectedbyfishing-relatedindustriesandgovernmentofficials.
Lookingattheinitiativesforwhichover80%oftherespondentsindicatedtheywouldliketosee“strengthened”or“startedrightaway”,fourwererelatedto“fishingandpreservingtheenvironment”.Oneofthese
initiativeswas“fishcultivationandstocking”,whichrankedninthwith174points.Basedontheseresults,we
believethatinthefuturefishing-relatedindustrieswillneedtofocuson“angler-related”initiatives,followed
by“fishingenvironment”activities.
Anotherinitiativethatrankedhighlywas“usingmediatopromoteandexpandfishing”,whichrankedeighthwith178points.Thisindicatesthateveryonebelievesitisimportantto“utilizemedia”ineveryinitiative,not
justthe21initiativeslistedinthequestionsurvey.Wefeelthemannerinwhichfishing-relatedindustrieswill
utilizemediainthefuturewilldependontheirabilitytodisseminateinformation.
Inregardstoeducation,theinitiativeof“cooperatingwitheducationalinstitutestocoordinatefishingeducationalactivitiesatschools”ranked15thwith126points.Childrenarethefuture,andtheopportunitytoenjoy
thegreatoutdoorsthroughfishingdeliverseducationalvaluethatisimmeasurable.Fishingprovideschildrenwithreal-lifeexperiences,helpingthemlearnaboutthechangingoftheseasons,thedirectionofthewinds,
andthebehavioroflivingcreatures.Theseeducationalopportunitiesareasvaluableasreadingtenthousandbooks.Somepeoplemayhaveselectedthisitembecausethereareschoolswhichactuallyreleaseyoungfishaspartofthechildren’seducationalcurriculum.
Lookingattheresultsofthisquestionsurvey,wealsosensethatmanyexpectfishingtomakeacontributiontoregionalinitiatives.Inoursurvey,theinitiativeof“cooperatingwithmunicipalgovernmentsandNPOsto
coordinategrassrootsnatureactivities”earned107points,placingit18thonthelist.Throughthisformof
cooperation,itisclearthatalargenumberofpeopleseektousefishingasameansforhelpingtobuildregionalcommunities.Thus,itappearsthetimeforthoseofusinfishingrelatedindustriestopursuededicated
formsofcooperationwithpublicinstitutionsandregionalorganizations,suchaslocalgovernments.
Thefinalinitiativeonthelistwas“addingandimprovingbarrier-freefacilities”.Althoughitonlyreceived78
points,56%oftherespondentsindicatedtheneedto“starttheinitiativesometimeinthefuture”,thehighest
percentageforthatitemamongallinitiatives.
Theresultsofthisquestionsurveydemonstratedthatweshouldnotassesseachinitiativebasedonlevelof
priorityalone.Wemustbecarefulnottoforgetto“predictwhichinitiativeswillbenecessaryinthelongterm”,butratherworktopromoteasharedawarenessofthekeyissuesamongeveryoneinvolvedinfishingrelatedindustries,andputforthoursincereeffortstoaddresseachandeveryone.Inthisregard,webelieve
thatallinitiativesareequallyimportant.
Wewouldliketothankeveryoneforthewonderfulfeedbackyouprovidedinresponsetoquestion2.
Thisinformationenabledustoconductacomprehensiveandthoroughexaminationofthepriorityand
importanceofinitiativesalreadyinprogressandthosethathaveyettobestarted.Aswereviewthecontentofeachindividualinitiativeanditsrespectbudget,wewillstrivetoworkincoordinationwith
everyoneinvolvedinfishing-relatedindustries,establishasharedrecognitionoftheimpendingproblems
weface,andcreateacommonplatformfortacklingtheseproblems.

19(Question 1) What do you believe are the main issues fishing must address, both now andin the future? (Top five choices)
Preserving the fishing environment

196

Expanding the fishing population

178

Creating new fishing areas such as fishing parks

164

Restoring fishing resources

158

Improving angler etiquette

155

Linking education and fishing96

Cooperating with other fishing-related industries

86

Developing and spreading ecological products

41

Developing new fishing technologies and tackle

34

Other

9

0

50

100

150

200

196

Preserving the fishing environment
178

Preserving the fishing environment

164

Creating new fishing areas such as
fishing parks

Restoring fishing resources

158

Improving angler etiquette

155
96

Linking education and fishing86

Cooperating with other fishing-relatedindustries
Developing and spreading ecologicalproducts
Developing new fishing technologies
and tackle
Other 9

20

250

41
34
n=228

(Question 2) Place a  next to the preferred course of“industry action”for each initiative.
Priority
order

1

2

3

4

4

6

7

8

9

10

11

Question Answer
No.
choice Responses a+b
Educating anglers totake their garbage
home

Promoting the
expansion of family
fishing

Raising up the next
generation of anglers

Fishing area
(natural/managed)
maintenanceInitiatives to collectdiscarded items on
land

Measures to solve theillegal parking problem
and minimize noise

Initiatives to collectdiscarded items in
water

Using media topromote and expand
fishing

Fish cultivation andstocking

Measures to solve therestroom problem

Expanding the female
angler population

9

2

1

15

13

10

12

5

17

11

3

a

119

b

92

c

7

211

Priorityorder

12

Question Answer
No.
choice Responses a+b
Installation of spawning16
beds and fish-ways

a

62

b

85

c

61

d

1

d

4

a

73

a

49

b

132

b

95

c

12

c

72

d

3

d

2

a

91

a

51

b

91

c

62

d

8

a

43

b

83

c

78

d

10

a

30

b

88

c

92

d

7

a

35

b

73

c

92

d

6

a

34

b

73

c

89

d

10

b

109

c

19

d

2

a

95

b

93

c

31

d

1

a

89

b

99

c

24

d

2

a

78

b

109

c

27

d

2

a

88

b

92

c

32

d

2

205

200

188

188

187

180

13

14

Environmental
measures aimed atfishing tackle

Collaboration between
fishing and tourism
industries

Cooperating witheducational institutes tocoordinate fishing15
educational activities atschools

16

17

18

Cooperating withnature conservation
organizations

Measures to combat
fish diseases

Cooperating with municipal
governments and NPOs tocoordinate grass roots
nature activities

14

20

7

8

18

6

a

76

a

44

b

102

b

57

c

30

c

91

178

19 Exhibits at trade shows 21

d

5

d

15

a

90

a

24

b

84

b

63

c

39

c

101

174

20

Cultivation of new
fishing genres

19

d

2

d

18

a

55

a

15

b

117

b

63

c

45

c

115

d

2

d

12

a

61

b

97

c

51

d

7

172

158

21

Adding and improving
barrier-free facilities

4

147

144

142

126

118

108

107

101

87

78

ａ：Strengthen theexisting initiative

ｃ：Start the initiative
sometime in the futureｂ：Start the initiative
right away

ｄ：No need to start
the initiative21

(Question 2) Place a  next to the preferred course of“industry action”for each initiative.

22

ａ：Strengthen the existing initiative

b ：Start the initiative right away

c ：Start the initiative sometime in the futured ：No need to start the initiative23

— Overall Assessment —We believe that the results of this question survey are an honest reflection of the thoughts and requests ofeveryone involved in fishing-related industries. This information has indicated these industries need to pursue
in the future. These results have also affirmed that everyone shares a common awareness of the impending
problems fishing faces. Ultimately, this survey has served to further reinforce our belief that“fishing-relatedindustries must take the initiative”because“now is the time for action”.
Acting upon this conviction, we intend to use the results of this survey and your input to build a foundation
for initiatives designed to build“a better future for fishing”. One of our aims in the immediate future is toestablish an outline to guide the activities of fishing-related industries. Just as we stated above, this survey
has renewed our belief that we must take concerted action now. To this end, we need to define the roles ofgroups and companies in fishing-related industries, as well as begin revising the current methods for studying
and specifying initiatives and allocating funding.
JAFTMA intends to issue our“2012 Fishing Environment Vision”at the end of this May as part of a planned
project that will make use of the detailed results of the question survey. We hope this proposal will act asa springboard for all of us involved in fishing-related industries, driving us forward in unison as we work tobuild a better fishing environment. We humbly ask for your understanding and cooperation.
In closing, I would like to express our heartfelt gratitude to you once again for your help with the“Fishing
Environment Survey”. It served as a wonderful opportunity for everyone involved in fishing-related industries to come together and think about“the future of fishing”.

24

“2012 Fishing Environment Vision”— Creating a Sustainable Fishing Environment —● Proposal ●May 24, 2012
Yozo Shimano, Chairman
Kazuhito Omura, Planning Project Leader
Japan Fishing Tackle Manufacturers Association25

Preface
The 21st century has been labeled as the environmental century. Today human beings are working to build asustainable society that forever preserves the natural bounty of the earth. The realization of this society will
provide human beings with a firm base upon which to continue their activities for generations to come.
A sustainable society is one that promotes environmental initiatives while maintaining a socio-economic balance. This is not a lofty ideal, but an achievable goal that can be realized within our lifetime. It is our responsibility to pursue this goal and bring it to fruition. The recent developments in the current age have raised
people’s awareness of environmental issues, leading them to make a conscious effort to adopt a greener lifestyle.
In the midst of efforts to create a sustainable society, we believe the time has come for fishing enthusiasts andparties in fishing-related industries to seriously examine how to address environmental needs through fishing. Likewise, they must adopt the environmentally friendly attitude required to create a new form of fishingcapable of coexisting with the natural environment. To reinforce this underlying vision of“living in harmony
with nature”, we avoided the kanji (Chinese character) notation in favor of the hiragana (Japanese phonetic)
notation. The use of hiragana generates a gentler image which reflects our desire to make fishing a truly environmentally friendly sport.
Fishing enthusiasts and those in fishing-related industries hold the greatest responsibility for shaping the future of fishing. They must humbly remember that they have always enjoyed the blessings of nature, and workto achieve a harmonious balance with the natural environment. At the same time, they must cooperate with
one another and actively promote the fishing-awareness needed to lay the foundation for a brighter future of
the sport. We are confident that concerted action will enable us to“establish a sustainable fishing environment”.
Over the years fishing-related industries have actively conducted activities to clean up the bottoms of lakes
and oceans. In light of these efforts, we felt that now is the time to begin considering the creation of an action
guideline for building a sustainable fishing environment. Thus, at the beginning of this year we called upon
parties in fishing-related industries for their assistance in completing a question survey titled“Fishing Environment Vision”. The results of this survey highlighted the important issues everyone believes need to beaddressed to build a better future for fishing.
The results were organized into different categories and analyzed to obtain information essential to creating a sustainable fishing environment that will bring the sport into the future. This proposal incorporates the
feedback of the individuals who responded to the survey. It describes the formulation of a long-term businessplan and measures for streamlining the allocation of roles among organizations in fishing-related industries.
In addition, the proposal also examines methods for procuring funds and other issues related to initiatives for
improving the fishing environment.
We hope this proposal will bring together the wisdom and expertise of all who are involved in fishing, andprovide a basis for developing an action guideline that leads to the creation of a fishing environment that isboth sustainable and capable of coexisting with nature. In 2013 we will begin preparations for the publicationof this comprehensive action guideline, thereby providing people with a clear plan for working together to address the conditions of fish and water in the environment.
Thank you very much for your cooperation and understanding.
26—2—

“2012 Fishing Environment Vision”- Creating a Sustainable Fishing Environment Table of Contents[Preface ] ‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥ 2[Table of Contents] ‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥ 3[Proposal 1] Establishing harmony between“fishing”and nature ‥‥‥‥‥‥‥‥‥‥‥‥ 4
1-1 Protecting nature by minimizing the environmental impact of fishing
1-2 Creating a fishing environment which nurtures nature[Proposal 2] Using fishing to create agents of environmental preservation ‥‥‥‥‥‥‥ 5
2-1 Expanding the population of environmentally conscious individuals who enjoy fishing
2-2 Eliminating age, gender, and other barriers that discourage people from fishing[Proposal 3] Promoting fishing as a nature experience (education = fishing education) ‥ 6
3-1“Power for life”through fishing: Sound academic ability, fertile mind, and a healthy body
3-2: Link education and fishing (fishing-based educational activities)[Proposal 4] Generating vitality through“fishing” ‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥ 6
4-1: Improving the social standing of fishing
4-2: Using fishing to contribute to the development of local industries and tourism[Proposal 5] 2012 Fishing Environment Vision Progress Schedule (Roadmap) ‥ 7[Conclusion] ‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥ 7[Reference (1)] 2012 Fishing Environment Vision Progress Schedule (Figures) for 2012-2020 ‥‥‥‥‥‥ 8

—3—

27

［ Proposal 1 ］ Establishing harmony between“fishing”and nature
We believe that now is the time for fishing enthusiasts and people in fishing-related industries to reaffirm theblessings afforded by the vast bounty of nature. That being said, we must also consider what can be done topromote a shared awareness of fishing and its role within the basic cycle of the natural environment.
The results of this survey reveal that we need to accelerate the implementation of initiatives for addressing
issues key to the creation of a fishing environment capable of coexisting with nature. One issue that is considered to be of central importance is improving the etiquette of anglers.
It is not merely enough to“develop a form of fishing that does not pollute the environment”. We need toadopt a more progressive approach that seeks to transform fishing into a catalyst for renewing the natural environment. In other words, we need to establish fishing as a means for“contributing”to the development ofa natural environment that is renewable.
The qualitative nature of these initiatives calls for long-term measures which are stable. In order to implement initiatives that can be sustained continuously, we must examine sources of revenue, as well as measures for allocating costs and collecting funds.

[Items for review]
1-1

Protecting nature by minimizing the environmental impact of fishing

1-1-1 Improving the etiquette of people who enjoy fishinga) Efforts to solve littering, illegal parking, and other fishing-related problemsb) Efforts to solve the restroom problem and minimize noise in the early morning and at night1-1-2 Efforts to eliminate garbage and general fishing tackle wastea) Efforts to clean up items left in the waterb) Efforts to clean up items left on landc) Efforts to clean up fishing tackle
1-1-3 Efforts to promote environmentally friendly fishing tacklea) Fishing poles and reelsb) Fishing lines, hooks, weights, and lures
1-1-4 Efforts for collecting fishing waste
1-1-5 Maintenance and expansion of fishing areas
1-2

Create a fishing environment which nurtures nature

1-2-1 Maintain an environment for cultivating fish

28

—4—

［ Proposal 2 ］ Using fishing to create agents of environmental preservation
In the question survey, the expansion of the fishing population was listed as the second-most important issue
related to the future of fishing. We believe this result vividly reflects the importance fishing-related industries place on increasing the number of fishing enthusiasts.
Here the idea we would like to promote is that the mere expansion of the fishing population can produce substantial results. This idea stems from the concept that an increase in the number of fishing enthusiasts cancontribute to the preservation of the natural environment. In order for this to occur, new fishing enthusiasts
must actively seek to create a sustainable fishing environment.
Fishing transcends age and gender barriers. In modern society, fishing provides a large number of people
with a wonderful opportunity to experience nature up close. The joy of fishing helps create environmental
awareness among people, which encourages them to voluntarily pursue environmental preservation efforts.
The increase in the number of fishing enthusiasts helps to widen the network of agents active in environmental conservation. To promote and firmly establish this new way of thinking, fishing enthusiasts need to join
forces with those involved in fishing-related industries.
Thus, we propose using the question survey results and the items listed below to examine viable options forconcrete initiatives to be implemented, such as the collective sharing of business costs. By adopting this approach, we will be able to work together to quickly create a fishing environment that makes fishing more accessible and helps foster an awareness of environmental issues.

[Items for review]
2-1

Expanding the population of environmentally conscious individuals who enjoy fishing

2-2

Eliminating age, gender, and other barriers that discourage people from fishing

2-2-1 Developing safer and user-friendly fishing tackle
2-2-2 Maintaining safety-conscious facilities at fishing areas

—5—

29

［ Proposal 3 ］ Promote fishing as a nature experience (education = fishing education)
Children are the future, and fishing provides them with a valuable opportunity to experience the great outdoors and discover the irreplaceable value nature holds. Fishing enthusiasts love nature and are fully attuned
to each of the signals it transmits: the light of sun, the waxing and waning of the moon, the weather, the direction of the wind, the current and muddiness of the water, and the life modes and traits of different animals.
In addition to being fun for children, fishing delivers real-life experiences that help to unconsciously foster agenuine interest in the natural world around them. These educational opportunities to learn about the environment are as valuable as reading ten thousand books.
In our proposal we describe this form of education as“fishing education”. We believe it should embody theitems listed below, which are based on the results of the question survey. Fishing provides an educational
experience within nature, and thus deserves to be incorporated within both public and private education. In
addition to fulfilling this valuable role, fishing helps to strengthen ties within regional communities, as wellas provide valuable time for parents and children to bond together. Thus, we propose that fishing-related industries cooperate with other organizations as needed and use fishing to promote highly effective educational
programs (initiatives). These initiatives will play a key role in nature experience activities that are part of environmental education.
[Items for review to start initiatives]
3-1 “Life power”through fishing: Sound academic ability, a fertile mind, and healthy body
3-2： Linking education and fishing (fishing-based educational activities)［ Proposal 4 ］ Generating vitality through fishing
Fishing encourages people to head out into the natural world. This movement of people is invaluable to thepromotion of local industry and tourism. Our careful management of nature and its resources within ourfishing activities over the years have enabled us to build close ties with regional economies and the tourism
industry. To build a sustainable fishing environment, we need to further strengthen these ties and steer thevitality created by fishing in a positive direction. At the same time, we must also set our sights on opportunities to collaborate with new industries.
To be specific, we propose that companies in fishing-related industries use the results of this survey as abasis for discussions about the following items. In turn, these discussions will provide companies in each industry with an opportunity to examine plans for initiatives that help to generate new forms of vitality throughfishing.
[Items for review]
4-1： Improving the social standing of fishing
4-2： Using fishing to contribute to the development of local industries and tourism

30

—6—

［ Proposal 5 ］ 2012 Fishing Environment Vision Progress Schedule (Roadmap)
The title“2012 Fishing Environment Vision”alludes to the mid-to-long-term outlook for formulating asustainable fishing environment. It also conveys the significance of annual plans for initiatives, their implementation, and their verification. For reference we have created an annual roadmap and a mid-to-long-term
roadmap. We will always refer to these roadmaps before beginning discussions of initiatives, and remain consciously aware of the following points as we move forward with initiatives: what needs to be done, when it
needs to be done, how it needs to be done, and by whom it is done.
Thus, we propose using these roadmaps as indices for establishing a mid-to-long-term vision. As we headtowards the fiscal year 2013, we encourage all fishing enthusiasts and those involved in fishing-related industries to hold regular discussions about specific ways to revise and improve this vision.
[Items for review]
Use the“Proposal for the 2012 Fishing Environment Vision”as a basis for carefully reviewing the following items:
・ Establishing an informal round-table colloquium for parties involved in fishing-related industries (tentative name)- Examining and determining the roles of bodies in charge of each initiative- Examining the administrative bodies in charge of each initiative- Research and examining high priority issues- Examining methods for managing initiatives and securing funds
5-1

Careful examination of existing and newly implemented initiatives

5-2

Selecting initiatives to be studied in fact-finding surveys

5-3

Determining the budget for fact-finding surveys

5-4

Enlisting the help of outside consulting companies to conduct fact-finding survey

5-5Discussing the results of surveys with academic experts and exchanging opinions

5-6

Establishing the budget for each individual initiative

5-7

Formulating long-term plan for each initiative

Covers period from the question survey and announcement of the“Proposal”until the drafting of 2013 Activity Guidelines“Tentative name: Environmental Declaration”

Conclusion
Following the official announcement of these proposals, we intend to set up joint meeting bodies composedof fishing enthusiasts and those involved in fishing-related industries. We will utilize these meeting bodies to
conduct surveys and review of the details of various initiatives, such as examining the priority levels of existing and new businesses. The results we obtain will help us devise long-term plans for the initiatives. At thesame time, we will also discuss methods for evenly distributing the costs among individual initiatives, taking
user fees into consideration.
Thank you very much for taking the time to review this proposal.
—7—

31

32

2011

Build large-scale
fishing park

Create core andexcellent fishing areas

Initiative A

March

Verify initiative details

September

2012

Exchange opinionswith academics
Prepare budget forfield survey

Protect and cultivate
fishing resources

Collect discarded
items on landCollect discarded
items in water

Raise up the next
generation of anglers

Teach and promote
proper angler etiquette

Initiative

Start

March

Initiative C

Initiative B・・・

2 2 2 2 20 0 0 0 0
1 1 1 1 2
6 7 8 9 0

Initiative C・・

Initiative B ・・・

Initiative A

2014 2015

Initiative A

September

2013- Establishing a Sustainable Fishing Environment -2012 Fishing Environment Vision Progress Schedule (Roadmap)

Revise vision

Environment declaration March or May

Formulate long-termbusiness plan

Inspect existing
initiatives
Propose initiative in May
Third party
conducts field survey
Select initiatives to
examine in field surveys
Prepare budget draft forindividual initiatives

Present survey results at Board of
Directors’ meeting in March

Conduct question survey

Approve question survey at Board of
Directors’ meeting in DecemberMarch14,2013

Review Committee and Working Group for 2012
Fishing Environment Vision-Overview of Matters Discussed1st meeting of Review CommitteeIntroductions/Pastefforts/Futuredirection,schedule,andotherissues

1st meeting of Working Group

Introductions/Pastefforts/Futuredirection,schedule,andotherissues

2nd meeting of Working Group

Statusofresearchonkeyinitiatives/Reviewofindividualinitiatives/Futurescheduleandotherissues

3rd meeting of Working GroupDeterminedissuestobeaddressedbykeyinitiatives/Discussedthethreekeyinitiatives/Overviewofthemattersdiscussedatthe2ndmeetingoftheReviewCommittee/Futurescheduleandbriefingsessions/Otherissues



2nd meeting of Review CommitteeReportonthemattersdiscussedatthefirstthreeWorkingGroupmeetings/DetailsofthethreekeyinitiativesapprovedbytheReviewCommittee/FuturedirectionoftheWorkingGroup/Futureschedule
andotherissues

4th meeting of Working GroupReportanddiscussionofthedetailsofthethreekeyinitiatives/Methodsforgeneratingfundsandcalculatingexpensesforinitiatives/Approvalofthematerialsoutliningthethreekeyinitiatives/Futurescheduleandotherissues

5th meeting of Working GroupReportonthebriefingsheldNovember6and7.Reviewofthedetailsofthethreekeyinitiatives/Methodsforgeneratingfundsandcalculatingexpensesforthethreekeyinitiatives/Futurescheduleandotherissues

3rd meeting of Review Committee

ReviewofWorkingGroupstatus/ProgressofbothJAFTMAandJSA/ApprovalofdetailsatJAFTMA’sExtraordinaryGeneralMeetingonDecember17

4th meeting of Review CommitteeProgressofbothassociations/Operation-relatedproblemsof“EnvironmentandBeautificationmark”

33Fishing Environment Vision
Key issues concerning
the future of fishing(based on the results ofthe survey)

Preserving the fishingenvironment/
Expanding the fishing
population/
Creating new fishing areas
such as fishing parks/
Improving angler etiquette

Three key initiatives[Cleanup initiative]
Preserving the fishingenvironment≪Environment andBeautification≫

initiative

On-land cleanup[Breakwater accessinitiative](Improving angler
etiquette)(Expanding the fishing
population)(Creating new fishingareas such as fishingparks)Breakwater
access[Fish stocking initiative]
For reserch

34

Vision◯ From fresh water bodies to ocean bodies≪Necessity and fairness≫☆Necessity and fairness
Underwater cleanup
Level of urgency or areas with pending issues☆Fairness
Work as a nationwide group to develop andexpand initiatives

Fish stocking
Preserving fishing
resources

Three key initiatives◯ Measures for cleaning up garbage andimproving angler etiquette≪Necessity and fairness≫☆Necessity
Level of urgency or areas with pending issues
Requests from the local governments andother groups☆Fairness
Work as a nationwide group to develop andexpand initiatives◯ Educate people about trash issues and proper
angler etiquette≪Cleaning business related to open access initiatives≫≪Increase the number of people actively involved inthepreservation of the environment≫◯ Expand the fishing population≪Fishing free from age, gender, and other barriers≫≪Actively hold fishing classes, etc.≫◯ Greater collaboration with local governments◯ Create new fishing areas◯ Consider measures for resource restorationand fish propagation◯ Help boost the number of fish at stocking
events by region◯ Cooperate with local fishermen◯ Provide educational experience for children◯ Expand the fishing population◯ Revitalize fishing by species◯ Respond to angler needs

March 16, 2013

Overview of Events Preceding the 107th Board of Director’s Meeting
October 19,2011 Release of the Fishing Environment Vision2011(draft)Things We Can Do to Preserve the Future of Fishing
January,2012

Distribution of the Fishing Environment Vision Question Survey

April 2

Release an overview of the results of the Fishing Environment Vision Qestion Survey
April 6 and May 10

May 24

The 78th Executive Directors’Meeting, 103rd Board of Directors’Meeting, 20th Ordinary General Meeting○ Release of the Fishing Environment Vision2012 Proposal (draft)

Proposed direction of the vision is approved.

July 10

June 13 and July 6th

Take part in policy discussion meeting convened by Japan Sportfishing Association
Introduced JAFTMA’s Fishing Environment Vision and requested the cooperation of
JSA
July 25
Held Review Committee and Working Group meetings to discuss the Fishing Environment
Vision
Review Committee meeting: Convened four times
Working Group meeting: Convened five times
August 23 and September 13○ Discussed the Fishing Environment Vision (proposal) and determined the methods

for“selecting priority initiatives”,“calculating initiative expenses”, and“securing
funds”○ Affirmed cooperation among organizations throughout the fishing industry

September 26
September 27

80th Executive Directors’Meeting and 105th Board of Directors’Meeting○ Approved the direction of three key initiatives to support the Fishing Environment

October 18
November 1

Vision (proposal)

Extraordinary Executive Directors’Meeting and Extraordinary Board of Directors’Meeting○ Proposal for specifying the three key initiatives to support the Fishing Environment

Vision (proposal), methods for calculating their expenses, and methods for securing
the necessary funds

November 6-7

Briefing on the concepts of the three key initiatives to support the Fishing Environment Vision (proposal), methods for calculating their expenses, and methods for securing the necessary funds
West Japan venue (Osaka) and East Japan venue (Tokyo)

November 9

81st Executive Directors’meeting

December 17

Extraordinary Meeting of Executive Directors, 106th Board of Directors and Extraordinary
General Meeting○ Discussed the three key initiatives to support the Fishing Environment Vision (proposal), methods for calculating their expenses, and methods for securing the necessary funds
January 16

December 11

January 30,2013 Extraordinary Executive Directors’Meeting and Extraordinary Board of Directors’Meeting○ Discussed the operation of initiatives
February 1

Briefing on the concepts of the three key initiatives to support the Fishing Environment Vision (50st Fishing Show OSAKA2013)
February 15・March 8

March 1482st Executive Directors’meeting, 107th Board of Directors Meeting○ Discussed the operation manual35

36Reference
Materials

38

1. Fishing Env ir o nm e nt V isio n
and thre e k e y init ia t iv e s

39

U nde r o u r Fi s hi n g E n vi ron m en t V i s i on ,we a i m t o i m p r o v e the en vi ron men t regardi n gfishing through various activities.
In fi s c a l 20 1 3, w e w i ll f ocu s on three key i n i ti ati ves .
Various activities planned for the future

Improvement of the fishing environment
Cleansing of fishing spots

Stocking of fish resources

Breakwater access-Cleanups of lakebeds
and the seabed-Cleanups on land-Protection of fishing resources-Stocking of fish forresearch purposes-Improvement ofangler etiquette-Creation of new fishing areas

We started an activity to protect the environment of ﬁshing spots by picking up worm luresthat was left at the bottom of lakes and the sea. We will signiﬁcantly broaden the range ofthis activity in ﬁscal 2013, renaming it the "Fishing Environment Vision." In cooperation withother ﬁshing groups, the Japan Fishing Tackle Manufacturers Association and the JapanSportﬁshing Association, as members of the ﬁshing industry, we will work on self-initiatedactivities to open up the future of ﬁshing.

Cleanups of lakebeds and the seabed

Initiated with the aim of protecting the environment of ﬁshing spots, professional andvolunteer divers have been actively cleansing the waterfront as a whole in collaboration withlocal governments and citizens' groups. Most of the garbage found at the bottoms of lakes andthe sea is domestic and industrial waste. Sometimes even using heavy equipment, we collect asmuch as garbage possible in an eﬀort to beautify the environment.

Stocking fish resources

We stock ﬁsh resources such as juvenile and roe to nature nation-wide. The aim of this activity is to hand on
our existent ﬁshing spots̶which are a blessing of nature̶to the future generations, and to increase theinterest of the younger generation in nature, such as the sea, lakes, and rivers. In cooperation with specialist
organizations, we plan to stock ﬁsh resources for research purposes as well. We will promote such resource
conservation activities, which enable participants to feel that we are stocking ﬁsh resources eﬀectively.

Breakwater access

Modeling our activities on breakwaters that have already been opened up to anglers invarious places, we will work on opening up more breakwaters. We aim to do this carefullyin cooperation with relevant organizations so that people will be able to enjoy their timeat breakwaters through ﬁshing. In addition, we will promote good manners among
anglers and increase the number of spots at which ﬁshing can be enjoyed.

The Fishing Environment Vision,an evolving vision with a broader range of activities
h t t p: / / w w w. j a f t m a . o r. j p

40

h t t p: / / w w w. j s a f i s h i n g . o r. j pThis Environment and Beautification mark will facilitate
the activities under the Fishing Environment Vision.

The mark will be displayed on companies' goods to demonstrate that theyand their products contribute to improving the fishing environment.
The Environment and Beautification
mark will be displayed on the products
or packaging of companies that strive
to create an enjoyable and sustainable
environment for fishing throughactivities implemented under the
Fishing Environment Vision. This will
apply to products to be released from
April 1, 2013.

The Environment and Beautification
mark demonstrates that a company
actively works for the improvement of
the fishing environment. We wish forcustomers' patronage of goods withthe mark through their understandingof the mark's message and thepassion of the companies.

Anglers can also cooperate with us by purchasing goods bearing the mark.
Funds raised through the sale of goods
bearing the Environment and Beautification
mark will be utilized to improve the fishingenvironment in the projects implemented
under the Fishing Environment Vision, which
is managed by the Fishing Environment Vision
office of the Japan Fishing Tackle Manufacturers Association.

41

42

Local media have interviewed Local
us aboutmedia
ourhave
activities.
interviewed
In addition,
us about our activities. In addition,
our activities have appeared inour
a magazine
activities specializing
have appearedin fishing.
in a magazine specializing in fishing.

■Interviews and newspaper■Interviews
and magazine
and newspaper
articles and magazine articles■Joint event 53 Pick Up!
■Jointheld inevent
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withheldthe inNPO
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joint event for environmental beautification.

self-initiated activities. We haveself-initiatedattracted positive
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are attracting
are attracting
a broader basea broaderof sympathy.
base of sympathy.

業界誌も「つり環境ビジョン」に注目しています。
■業界誌も「つり環境ビジョン」に注目しています。
■ I n du s t r y jo u r nal s al s o pay atte nti o n t o t h e F ish ing Env iro nme nt Visio n.

具界

釣具界

日本釣具新報日本釣具新報

釣具新聞

釣具新聞■ W e h a v e be e n i nte r vi e we d a bo u t o u r c le anup ac t iv it ie s, w h ic h w e re f e at ure d in a
清掃活動が、つり専門誌の取材を受け、記事として紹介されました■清掃活動が、つり専門誌の取材を受け、記事として紹介されました
ma ga zi n e s pe ci al i z i ng i n fi s hi ng.
バザー 2013 1月号 バザー 2013 1月号

43

8

8

44

2. Environm e nt a nd
Be autifica t io n ma r k s A a nd B

45

環境・美化マークＡ

環境・美化マークＢ

46

3.

3. Exp e nse s f o r init ia t iv e s

事業費

47

13

48

49

50