Music for SDGs
Earth Day Music Festival 2022
Hosted by Music for SDGs
Online broadcast from around the globe
from 29 April 10am (JST) to 11:59pm (JST) 2022

to celebrate the International Earth Day

Mack Okubo
Executive Producer(Project Director, Music for SDGs)

Music for SDGs and its global partners

2

Promoting SDGs through entertainment and music
Music for SDGs Project:
A project aiming to provide opportunities for general public to deepen understanding of SDGs
in an easier and enjoyable way through music events, art, fashion shows, integrating
entertainment and education under the slogan of No one will be left behind
SDGs or Sustainable Development Goals, whichwere adopted at the United Nations Summit in
September 2015, are the 17 goals set by the 193
member countries of the United Nations to beachieved over the 15 years from 2016 to 2030.

Music for SDGs Coalition
Mack

Flower Harmony

Kippei

GloCha/IAAI, global partner #Action Now
The project is reported to and well received by theUnited Nations, UN-recognized NGOs, the APEC
and the Japanese government.
Music for SDGs supports the Sustainable
Development Goals (SDGs).

Ambassador
Gloria Starr Kins

What are SDGs and Music for SDGs?

What are SDGs?
Sustainable Development Goals (SDGs) were adopted by the United Nations(UN) aiming to achieve 17 goals by 2030 for a sustainable, equitable, andinclusive society with no one left behind as a keyword.
All UN member countries are asked to work together through public(government) and private (corporations and citizens) partnership to achieve
this goal. It is a common global language for sustainable society.
。

How music can help promote SDGs?

While a number of papers and meetings provide high-quality education for those who are alreadyinformed and motivated on SDGs, most general public are still not aware of SDGs or interested in
the subjects. We aim to provide opportunities for general public to learn about SDGs in an easierand enjoyable way through musical and music concerts integrating entertainment and education.
What makes Music for SDGs Project unique?
The project director is a global policy advisor who chairs working groups to promotesustainable development in the Asia-Pacific and collaborates with the UN, OECD, and APEC
to promote SDGs. The project will be reported to the APEC and the UN. Some events may
take place at UN Head Quarters. Our initiative is also well received by the Japanese
Government committed to SDGs and aims to support G20 2019 Japan, TICAD 2019, Tokyo
Olympics & Paralympics 2021, as well as Osaka Expo 2025.

3

About Music for SDGs Coalition

4

Mack （Makoto Okubo） (Project Director)
Mack is a multilingual and globally well-known policy advisor, traveling around the world. Formerly he worked for aninternational organization in Switzerland. Among other responsibilities, he is now serving as Sherpa of APFF ESG
Investment Working Group and Co-Sherpa of APFF Sustainable Finance Development Network in APEC, and is actively
promoting SDGs in collaboration with United Nations, OECD, and APEC. He is also known as multi-talented
entertainer. He performs as a singer, dancer, comedian and mimicry artist in various events. He has launched Music for
SDGs Project to promote United Nations’ SDGs through music and produces entertainment events.

Flower Harmony (Yurikago Voice Yukiko Yamashita and music producer
Takeda P）
Flower=Every flower is wonderful, and every human being is important. With the theme of "A world where everyone
can shine", they connect Japan and the world, and play harmony and love at entertainment events, shrines and temples
across the country as a dedication performance. They also host "Japanese Tradition Expo," conveying Japanesetraditional culture. They incorporate activities for the Earth and for the universe into his business and artistic activities,
and their song "Earth of Cosmo" won the Global Award at the United Nations World Space Week Japan 2020.

Kippei（Kippei Miyahara) (Singer/songwriter, music producer & MC,community engagement supporter）
Born in Wakayama, and now based in Kashima City. Apart from his main business, he has been working on revitalizing
the community and fostering culture through his musical activities, and always aspires to give live performances with asense of unity and customer participation with the keyword "enjoy". In addition to songs for himself, he has produced
songs for the J1 Kashima Antlers soccer team, local artists and idols, boys and girls choir, and Yosakoi groups. He
performed in NY at Off-Broadway in 2018 and Carnegie Hall in 2019.

Meet our Assistant Director/Music Advisor/Musician

5

Diversity&Inclusion :Being bridge between Japan and the World through music

Ai Yamashita(pianist/keyboardist/composer)

Ai Yamashita from Japan, a Bostonbased keyboardist, songwriter andalumuni of Berklee College of Music 17’.
Her mission statement is “Being
bridge between Japan and the Worldthrough music” and she has been
contributing for cultural exchange
and music diversity in US with her
J-Pop band “Ai’s Sakura Band”.

Ai arranged a number of Japanese anime andpopular songs in Bossa, Jazz, Salsa, teaming up
with Mack and Kippei of Music for SDGs Coalition.
She has recently released ONE PIECE WE ARE!
EDM Remix (https://youtu.be/ecO_cqIGhDk)

Ai Yamashita Website
https://www.aiyamashita.com/

Ai’s Sakura Band
https://youtu.be/s7bhbzeYGa8

In addition, she has recently released
new original song called “Min na
Tomodachi - We are all friends” which
aiming to work on many present
problems such as Racism/Discrimination/Diversity and LGBTQ.
“Minna Tomodachi” (In Japanese)
https://youtu.be/uo2Nidz32J0

Ai attended Youth Climate Action Empowerment
GloCha Youth Dialogue International Youth Day(IYD) 2020 on behalf of Music for SDGs
and reported her activities to promote SDGs
through music.

Ai is now leading the Musicfor SDGs Project as Assistant
Director and music advisor.

About our Ambassador Model and Advisor

6

Fashion4SDGs – Sustainable Fashion： Communication and Innovations

Mari Mizuguchi

Miss Universe Japan 2019 Semifinalist
Motorcycle medium license qualification
After graduating from high school, studied abroad in the
United States. Studied psycholinguistics at the University ofCalifornia, Berkeley, and returned to Japan after graduation.
While working for a foreign social networking company, sheis active in promoting sustainable fashion and the SDGs. She
has been active in promoting sustainable fashion and SDGs
while working for a foreign social networking company.

She is interested in Kimono and Sustainable Fashion. She isalso trilingual in Japanese, English, and Chinese, andtranslated Humming For Peace's picture book "You are My
Treasured One Piece" into Chinese. Fascinated by the soundof the erhu, a traditional Chinese musical instrument, shestarted learning it one year and half ago.
She expanded her activities in 2019 when she participated in
the Miss Universe Japan pageant. Her other interests include
a wide range of fields such as education and technology.

About Social-Japan and GloCha/IAAI our global partner

7

Social-Japan
Music for SDGs Project is organized in collaboration with Social-Japan (led by Yorihira Monden), a generalincorporated association established to support social contribution activities. With an initiative of Yorihira
Monden, a project team has been formed to support the planning, public relations and management of the
project, produce major events to promote SDGs, and help monitor the project's activities to ensure they arein line with its ultimate goals. https://social-japan.watch/

GloCha/IAAI, our global partner #ACTION NOW
GloCha (Secretary General Miroslav Polzer） is a multi-stakeholder partnership,
formed as 501c3, for individuals, institutions and UN agencies to collaborate
together to act on global challenges. GloCha creates opportunities for youth, social
entrepreneurs and local communities to collaborate for a safe climate and justsociety. GloCha initiates events, and convenes conferences in support of the SDGs
leveraging collaborations and technologies like apps and block chain to improveoutcomes. Its three pillars are culture, technology, and organizational innovation.
GloCha cultivates improved solutions to global challenges as a UN accredited NGO
partner (ECOSOC and UNFCCC) with sister organization, IAAI (International
Association for the Advancement of Innovative Approaches to Global Challenges).
http://www.glocha.info

About our Ambassador and Government Liaison Protocol
Gloria Starr Kins
(Editor-in-Chief and Publisher,
Society & Diplomatic Review)

Gloria is Editor-in-Chief and Publisher of Society& Diplomatic Review (SDR), a United Nations
accredited publication that serves as a directoryof Ambassadors, UN Secretariat, and theConsular Corps. SDR covers diplomatic eventsand is the premier journal covering the UN.
Gloria has been a long-time society anddiplomatic editor of Irish Connections magazine
and Irish Examiner newspaper. Before that, she
worked alongside Wyatt Cooper as an editor for
the Status Diplomat and headed the New York
office of Curtis Publishing encompassing Sat
Evening Post, Holiday magazine, and Status
magazine.

8

She is a veteran UN Correspondent, society and diplomatic
editor of many newspapers, and a correspondent for the
Jewish Post newspaper. She represented WOR Radio andTelevision as head of their United Nations Operations, and wasan Associate Producer of NBC’s “Open Mind.” Gloria is ViceChair of the Center for Global Action for Sustainable
Development (CGASD) and was a founding member of
UNICEF’s Manhattan chapter, the Islamic Council of Europe,and the Islamic Defense League in London.
In addition, she also serves as a Government Liaison on the Board of Directors for
the OCCAM Infopoverty World Conference, Oklahoma University liaison, andvarious other organizations and Chambers of Commerce. Recently, Gloria wasmade the head of the North American representative office of Association de la
Plume pour la culture et le development, a Chad-based foundation. She is also
active on the Board of advisers of The Green Earth Enterprises, LLC, a company
that uses aquaponics and hydroponics to solve the world’s food and water
insecurities in addition to IAAI GloCha board of advisers. The Hope Foundation as
well as the Halte Ebola Foundation made Gloria a member of their Board of
Directors. As of recently, Ms. Kins became the Co-Chairman of World Peaceever
TV, an ECOSOC accredited United Nations Foundation. She is also the Vice
President of Ai-Blockchain, a company that develops blockchain technology.

Music for SDGs’s major activities so far ①

9❑ This project’s first event Off-Broadway Jazz Concert – Anime for SDGs thattook place at a theater in Times Square in New York on 1 November 2018,
converting Japanese anime songs into Jazz and combining with talks on SDG
topics corresponding to respective anime movies. The audience enjoyed Jazz
music and learned about the importance of SDGs.
❑ In 2019-21, Shiori Abe (violinist), Mika Watanabe (pianist), Seika Itoh (musicalactress/singer) and Mack Okubo (lecturer) participated in musical presentations
on SDGs at Efma Insurance Summit in Vienna, ASEAN Insurance Congressin Bali and Keio University and Kyoritsu Women’s University lecture.

❑ On 26 October 2020, Music for SDGs co-hosted United Nations 75 Year
Celebration Music Festival for SDGs 2020 with GloCha/IAAI, aiming tocelebrate United Nations’ 75th Year Anniversary and enhance a publicawareness on SDG topics through a talk and music performance. The 17 hour
online event started from opening in Japan, followed by various cities in Europe,
Africa and concluded with a grand finale in New York, in a series ofentertainment shows and educational opportunities. 34 groups of artists,
including a Broadway star, joined the event.
❑ On 21 November 2020, Music for SDGs co-hosted 24-Hour Telethon on Global
Homelessness with the IAPSS （International Association of Political Science
Students), the United Nations Association South New York (UNA-USA), UN2020,
UN75, Music for SDGs, The World Is Watching, US-ASEAN Youth Council, andGPODS, which covered the 6 Regions: Oceania, Europe, Asia, Africa, Latin
America and USA/Canada, and provided some panelists and organized all thetalent shows for the event.

Music for SDGs’s major activities so far ②

10❑ On 22-23 April 2021, Music for SDGs and GloCha/IAAI co-hosted a 24-hour
online music event Earth Day Music Festival 2021 in conjunction with
INTERNATIONAL EARTH DAY, in collaboration with Clermont Choir Foundation(South Africa), CATCH US PERFORMING ARTS (CUPA), International
Association of Political Science Students (IAPSS), Jackson Family Foundation
Japan (Japan), KIMONO GLOBAL CLUB (KGC), Mother Earth Cup Zero, Music
for Climate Justice (M4CJ), ROTARY Dare to be Great e-Club, SDGs Spiral,
Social Japan, Society and Diplomatic Review, Tiara Group, WOMENORCHESTRA JAPAN, for the purpose of enhancing awareness on SDGs throughentertainment and education, starting from opening in Japan, followed by
Europe, Africa and New York in a series of entertainment shows andeducational opportunities.
❑ On 11-14 May 2021, International Association of Political Science
Students (IAPSS) hosted World Congress, where students gathered from 6
regions, Oceania, Asia, Europe, Africa, Latin America, and USA/Canada. Musicfor SDGs was honored to be part of the World Congress to organize themusical performance by a pre-recorded video program, edited by Miki Takasugi.
❑ On 22-23 June 2021, Tiara Group and Heiwa Peace and Reconciliation
Foundation of New York co-hosted an online event Prayer for Okinawa,
supported by Music for SDGs, in conjunction with Okinawa’s Memorial Day, a
day designated to commemorate the war dead from the Battle of Okinawa
among others. The audience enjoyed a series of music performance relatedwith Okinawa, and heard speeches about Okinawa’s history and importance ofpreserving world peace and beautiful nature.

Music for SDGs’s major activities so far ③

11❑ On 10-11 July 2021, Music for SDGs co-hosted a 15-hour Music
Festival for SDGs 2021 with GloCha/IAAI in conjunction with
United Nations High Level Political Forum (HLPF), inviting
artists and speakers in collaboration with Catch US Performing
Arts (CUPA), Kimono Global Club (KGC), Mother Earth Cup, Music
for Climate Justice, Rotary Dare to be Great e-Club, SDGs Spiral,
Social-Japan, Society and Diplomatic Review, 360 HUB Global,
Tiara Group, and Women Orchestra Japan, for the purpose ofenhancing awareness on selected SDGs in a form of panel
discussions, speeches and entertainment shows.

❑ On 6 August 2021, Tiara Group hosted an online event
Hiroshima Prayer for Peace, supported by Tiara Grass, Musicfor SDGs, Heiwa Peace and Reconciliation Foundation of New
York, and NY Hiroshima Kai, at the anniversary of the atomic
bombing of Hiroshima. The audience prayed for world peace andheard a series of speeches by lecturers and enjoyed music
performances by artists related with Hiroshima.
❑ On 9 August 2021, Tiara Group hosted an online event
Hiroshima Prayer for Peace, supported by Tiara Grass, Musicfor SDGs, and Heiwa Peace and Reconciliation Foundation of New
York, at the anniversary of the atomic bombing of Nagasaki. The
audience heard a series of speeches by lecturers and enjoyedmusic performances related with Nagasaki, including a song by asinger from Porto in Portugal, a sister city of Nagasaki.

Music for SDGs’s major activities so far ④❑ On 21 September 2021, Music for SDGs co-hosted
UN76 & International Peace Day Celebration
New York Concert for SDGs 2021 in Times
Square, New York, with Tiara Group and GloCha,
converting Anime songs and J-POPs into Jazz andcombining with talks on SDG. The audience enjoyed
Jazz music and learned about the importance of
SDGs.

“Dare to be Great!”USA

LebanonPortugal

Ghana

EthiopiaIndonesia

USA

USA

USA

Lebanon

Pakistan

USA

USA

Indonesia

Japan

Mongolia

China

South Africa

USA

12

USA

Kazakhstan

Peru

UgandaKenya`❑ On 23-25 September 2021, Music for SDGs also cohosted UN76 Music Festival for SDGs 2021 with
GloCha in conjunction with the 76th United Nations
General Assembly (UNGA), inviting artists andspeakers in collaboration with collaborating partners
for the purpose of enhancing awareness on selected
SDGs in a form of panel discussions, speeches andentertainment shows.
❑ On 22 March 2022, Music for SDGs co-hosted with
Studio Pleiades an online event Music for SDGs
“Power of Disability”, in collaboration with
Humming for Peace and FaiRy, inviting artists andspeakers with focus on enhancing awareness on the
power of disability and promoting the society where
people with and without disabilities live together
and support each other, leaving no one left behind.

国連総会2020のサイドイベント
Music
for SDGs Earth Day Music Festival 2022 (29 April 2022)

EARTH DAY MUSIC FESTIVAL 2022
Music for SDGs will host an online music eventin conjunction with the International Peace
Day for the purpose of enhancing awareness on
SDGs through entertainment, fashion shows,and education, opening in Japan at 10am(JST),
covering performers and speakers around theglobe and concluding at 11:59pm (JST) on
29 September 2022.
Live streamed (free of charge) throughYouTube（http://Youtube.com/c/MusicforSDGs) and
Facebook(http://Facebook.com/MusicforSDGs)
in a series of entertainment shows and educational opportunities.
10am – 11:59pm, 29 April 2022 (JST)3am – 4:59pm, 29 April 2022 (CET)
9pm, 28 April 2022 – 10:59am, 29 April 2022 (EDT)13

The event is supported by
Clermont Choir Foundation, Catch US Performing
Arts (CUPA), FaiRy, GloCha/IAAI, HEIWA
MATSURI, Humming for Peace & Humming
Together Partnership, Kimono Global Club (KGC),
Kansai Music Conference (KMC), Purpose Driven
Innovation Ecosystem (PDIE), ROTARY Dare to
be Great e-Club, SDGs Spiral, Society and
Diplomatic Review, Studio Pleiades, Tiara Groupand WOMEN ORCHESTRA JAPAN.

This event is intended to be reported to the United
Nations, APEC as well as the Japanese Government.

Music for SDGs Earth Day Music Festival 2022 (29 April 2022)“Dare to be Great!”USA

LebanonPortugal

Ghana

EthiopiaIndonesia

USA

USA

USA

Lebanon

Pakistan

USA

USA

Indonesia

Japan

Mongolia

China

South Africa

USA

USA

Kazakhstan

Peru

UgandaKenya

14

Music for SDGs Earth Day Music Festival 2022 Time Table
Act OneAct Two

29 April 10:00amJST/3:00amCET/28 April 9:00pmEDT Opening Musicfor SDGs (Mack/Flower Harmony/Kippei) & Catch US Performing
Arts (CUPA) (Miyoko Hirakawa/Yuko Motoki/Riki Michael
Narita/Tomonari Muraoka/Yuya Hiraoka/Takatora Todo)❑

6:00pm JST/11:00am CET/5:00am EDT Ayako❑

6:15pm JST/11:15am CET/5:15am EDT Jake Murdoch❑

6:30pm JST/11:30am CET/5:30am EDT GEA❑

10:15am JST/3:15am CET/9:15pm EDT Kippei❑

6:45pm JST/11:45am CET/5:45am EDT Mareo❑

10:45am JST/3:45am CET/9:45pm EDT Flower Harmony❑❑

11:15am JST/4:15am CET/10:15pm EDT Kimono Global Club (KGC)(Reiko Okamoto)

7:00pm JST/12:00pm CET/6:00am EDT Fashion4SDGs(Mari Mizuguchi/Mack Okubo)❑

7:15pm JST/1:15pm CET/6:15am EDT Heiwa Matsuri Dubai
Delegation (Mayu Ogawa/Clara Hojo/Sanansa/Takayuki
Ichinose/Mack Okubo)❑

7:30pm JST/1:30pm CET/6:30am EDT Digital Art 4 Climate(Mayu Ikeda/Mari (Marimo) Asada/Mack Okubo)
8:00pm JST/2:00pm CET/7:00am EDT Yuto Takamori (Studio

❑

15

❑

11:30am JST/4:30am CET/10:30pm EDT Zach Girumon❑

11:45am JST/4:45am CET/10:45pm EDT Shihori❑

12:00pm JST/5:00am CET/11:00pm EDT Lomitas❑

12:15pm JST/5:15am CET/11:15pm EDT Heiwa Matsuri Los Angeles※ Kimono fashion show (Akemi Hanano）❑❑

12:30pm JST/5:30am CET/11:30pm EDT Heiwa Matsuri New York &Tiara Group (Rino Aise/Sunshine Katsura/Kenjitsu Nakagaki/Emi
Kikuchi）❑❑

12:45pm JST/5:45am CET/11:45pm EDT Mack & Jazz4SDGｓ (Nobuki
Takamen/Miho Sasaki/Rintaro Mikami）❑❑

1:00pm JST/6:00am CET/29 April 0:00am EDT Yuki Fujiwara❑❑

1:15pm JST/6:15am CET/0:15am EDT Mami Matsuura❑

Pleiades), Nao Saito, Hina Suzuki & Hirari Sato
8:15pm JST/2:15pm CET/7:15am EDT FaiRy (Rina Yoshikawa）
8:45pm JST/2:45am CET/7:45am EDT Yuzu Natsumi
9:00pm JST/3:00am CET/8:00am EDT Tokyo Tower×Carp
Streamer 2022 (Mayu Ikeda)
9:15pm JST/3:15pm CET/8:15am EDT Tae Morikawa/SDGs Spiral
9:30pm JST/3:30am CET/8:30am EDT Naomi Suzuki/Team Naomi❑

1:30pm JST/6:30am CET/0:30am EDT Mikiko Sato❑

1:45pm JST/6:45am CET/0:45am EDT Ai Yamashita❑

2:00pm JST/7:00am CET/1:00am EDT Mika Tsubota❑

10:15pm JST/4:15am CET/9:15am EDT Miho Sasaki❑

2:30pm JST/7:30am CET/1:30am EDT Sachia & Chihoko Kasama❑

10:30pm JST/4:30am CET/9:30am EDT Humming for Peace &❑2:45pm JST/7:45am CET/1:45am EDT Mizuki❑

3:00pm JST/8:00am CET/2:00am EDT Women Orchestra (Shiori
Abe/Mika Watanabe）& Seika Itoh❑

11:00pm JST/5:00am CET/10:00am EDT Rotary Dare to be Great

❑

3:30pm JST/8:30am CET/2:30am EDT Nanako Shino❑

11:30pm JST/5:30am CET/10:30am EDT Grand Finale❑(Joji Hirota & The London Taiko Drummers/KIMONO de GO/Ryoma
Quartet/The side effects/Takefumi Asano/Naomi Suzuki feat./
Wakana & Ram）

Humming Together Partnership
eClub (Bill Graham & Youth)”Music for SDGs” Project contributing to sustainable future
through music and entertainment Mack Okubo, Project Director
Music for SDGs Project / Fashion4SDGs
With support of Partnerwith

Under the slogan of No one will be left behind! aiming to provide opportunities forgeneral public to deepen understanding of SDGs in an easier and enjoyable way
through music and fashion events integrating entertainment and education

Supporting artists
with disabilities 100

Supporting elementary school
construction in Cambodia“Dare to be Great!”USA

LebanonPortugal

Ghana

EthiopiaIndonesia

USA

USA

USA

Lebanon

Pakistan

USA

USA

Indonesia

Japan

Mongolia

China

South Africa

USA

USA

Kazakhstan

Peru

UgandaKenya

For more details, visit mackglobe.com or MusicForSDGs.com
or email Makoto (Mack) Okubo (mackglobe@gmail.com or MusicForSDGs@gmail.com)

16