December 14, 2004

Company name:Coca-Cola West Japan Company, Limited (“CCWJ”)

Representative:

Norio Sueyoshi,
Representative Director, President & CEO(Stock code No.:2579
Listed on the Tokyo Stock Exchange [First Section],
Osaka Securities Exchange [First Section], and the
Fukuoka Stock Exchange)

Inquiries:

Yoshinori Nakamura
General Manager, Public Relations Office(phone: +81-92-641-8591)

Announcement of Group-wide Reorganization
and Personnel Reassignments

We are pleased to announce that the following changes will take effect on January 1, 2005, with regard to theorganization, responsibilities, and offices of executive and operating officers as well as personnel assignments
within the CCWJ group:I.
1.

Outline of reorganization
Coca-Cola West Japan Company, Limited(1) CSR Headquarters
・A unit for promoting corporate social responsibility (CSR) across the CCWJ group will be created.
A.

Staff will be assigned for tasks relating to corporate ethics and crisis management.

B.

A Customer Service Office will be created to address the opinions and suggestions of thecustomers.

C.

The Product Assurance Office will be transferred to the CSR headquarters and renamed theProduct Assurance Department.

D.

The Environmental Promotion Office will be transferred to the CSR headquarters and renamed theEnvironment Protection Promotion Department.

(2) Management Control Headquarters
・Tasks related to general affairs, human resources, and purchase and partnership promotion will betransferred from the General Affairs Division.

・

The General Affairs Division will be abolished in line with the above-mentioned transfers.

(3) SCM Headquarters
・

Supply chain management (SCM) tasks will be transferred from the Management Control Department toa new unit in the SCM Headquarters.
A.

A general manager will be appointed to oversee SCM.

B.

SCM planning will be assigned to a new SCM Planning Department unit within theSCM

headquarters.
(4) Business System Headquarters
・Tasks relating to information systems and CRM* will be transferred from the Management Control
Department to a new unit in the Business Systems Headquarters.
*CRM, or Customer Relationship Management, is a concept or business framework that brings
sales channels such as stores, direct sales, agents, telephone calls, and Internet transmission underintegrated control. CRM enables a company to respond to each customer in an optimal way in orderto increase customer retention ratio.
A.

The Business Systems Department will be renamed the Information System Department.

(5) Sales Planning Headquarters
A.

A general manager in charge of time management will be provided to oversee the promotion oftime management within the Sales Planning Headquarters.

(6) Market Development Headquarters
・These headquarters will be newly created to reinforce the market development system.
A.

The Vending Corporate Department will be transferred from the Vending Business Department
and renamed the Corporate Sales Department.

B.

A Market Development Department will be created to oversee new development.

(7) Retail Sales and Vending Headquarters・These headquarters will be created to strengthen sales forces, focusing on channel-based promotion.
A.

A general manager will be appointed to oversee the promotion of time management within theRetail Sales and Vending Headquarters.

B.

A Retail and Vending Promotion Department will be created to oversee sales promotion to retailers

C.

A Retail and Vending Account Department will be created to oversee sales promotion to theD.

All the sales departments will take the names of the regions they serve.

and vendors, support for the area sales system, and tasks related to operator and card businesses.
transport and worksite markets and convenience stores.
E.

These will be the departments of Okayama, Hiroshima, San-in, Yamaguchi and Kita-kyushu,Fukuoka, and Saga and Nagasaki.

F.
・All sales offices will be given branch status.

The Vending Business Department and Convenience Store and Retail Sales Department will beabolished in line with the creation of the units referred to in (6) and (7) above.

(8) Chain Store Sales Headquarters
A.

A general manager will be appointed to oversee the promotion of time management within theChain Store Sales headquarters.

B.

A general manager will be appointed to oversee the training of chain store sales staff.

C.

The Chain Store Planning Department will be renamed the Chain Store Promotion Department.

D.

All the Sales Offices will be given branch status.

(9) Food Services Sales HeadquartersA.

The Food Services Planning Department will be renamed the Food Services Promotion
Department.

B.

All sales offices will be given branch status.

(10) Sales Office Operational Improvement Department
・2.

This department will be abolished.

Nishinihon Beverage Co., Ltd.
(1) Administration Department
The Administrative Control Department will be renamed the Administration Department.
Two general managers will be appointed: one to oversee general affairs and one to oversee accounting.
(2) Sales Planning Control Department
This department will be abolished.
(3) Sales Planning Department
Two general managers will be appointed: one to oversee sales planning and one to oversee machinery
maintenance.
(4) Regional Departments
A.

The Chugoku Sales Control Department and Kyushu Sales Control Department will be renamed
the Chugoku Regional Department and Kyushu Regional Department, respectively.

B.

All sales offices will be given branch status.

(5) Market Development Department
The Market Development Control Department will be renamed the Market Development Department.
Two general managers will be appointed: one to oversee corporate sales and one to oversee operationsin the Chugoku region.

3.

Coca-Cola West Japan Products Co., Ltd. (“CCWJP”)(1) Production Management Department
A.

The Production Control Department will be renamed the Production Management Department.

4.

Coca-Cola West Japan Vending Co., Ltd. (CCWJV)(1)Management Planning Department
A Management Planning Department will be created to strengthen management planning andadministrative functions of business units.

(2)

Sales Department
The Japanese appellation for the Sales Department will change. [See Notes]
All sales offices will be given branch status.

5.

Nishinihon Customer Service Co., Ltd.
(1)

Field Business Department
A general manger will be appointed to oversee operations in the Kyushu region.
A general manger will be appointed to oversee planning related to machinery maintenance andsanitation.

(2)

Maintenance Service Department
A general manger will be appointed to oversee maintenance in the Fukuoka region.
The Hiroshima and the Fukuoka Factories will be abolished.

6.

Logicom Japan Co., Ltd.
(1)

Sales Department(2)

Logistics Department

The Sales Control Department will be renamed the Sales Department.
The Logistics Control Department will be renamed the Logistics Department.
There will be no changes at Nichibei Co., Ltd., TakaMasamune Co., Ltd., or West Japan Service
Co., Ltd.

II. Changes in the Responsibilities and Posts of Executive Officers and Other Employees
1.

Executive Officers
Name

Yasumasa Niimi

Kouichi Morii

New

Current

Executive Vice President,

Executive Vice President,

Assistant to President (responsible forAssistant to President (responsible forprojects)

compliance and special projects)

Executive Corporate Officer,

Executive Corporate Officer,Assistant to President (responsible forAssistant to President (responsible forAdministration Division), General

Reform from Within Committee) andManager, CSR Headquarters andGeneral Manager, Reform from Within

General Manager, Reform from Within

Promotions Office

Promotions Office
Tadatsugu Harada

Hijiri Morita

Executive Corporate Officer,

Executive Corporate Officer,

Assistant to President (responsible forManager, Management Control

sales, business systems and SCM)

Headquarters

Executive Corporate Officer,

Executive Corporate Officer,

General Manager, Management Control

Manager, Sales Planning Division

Headquarters
Junji KatsuraSenior Corporate Officer,

Senior Corporate Officer,

General Manager, Food Service SalesManager, Food Services Sales Control

Headquarters andDepartment

General Manager, Food Service
Promotion Department
Yukio Sako

Senior Corporate Officer,

Senior Corporate Officer,

General Manager, Sales PlanningManager, Vending Business Division

Headquarters
Mitsuo Isobe

Senior Corporate Officer,

Group Senior Corporate Officer, CCWJ

General Manager, SCM Headquarters

andDirector and Senior Corporate Officer,
Coca-Cola Beverage Service Co., Ltd.

Masami Nomiyama

Tatsuhiko Ike

Masayuki Yamasaki

Senior Corporate Officer,

Senior Corporate Officer,

General Manager, Retail Sales andManager, Convenience Store and RetailVending Headquarters

Sales Control Department

Senior Corporate Officer,

Senior Corporate Officer,

General Manager, Market Development

Manager, Chain Store Sales Control

Headquarters

Department

Corporate Officer,

Corporate Officer,

General Manager, SCM PlanningManager, Projects

Department, SCM Headquarters
Tsugawa Katsuzo

Corporate Officer,

Corporate Officer,

General Manager, Chain Store SalesManager, Sales Planning Department,

Headquarters

Sales Planning Headquarters

Shigejiro Sato

Naotake Tokieda

Corporate Officer,

Corporate Officer,

General Manager, Business System

Manager, Business Systems Department,

Headquarters

Management Control Department

Corporate Officer,

Corporate Officer,

General Manager, General Affairs

Manager, Operation Department, Sales

Department, Management Control

Planning Headquarters

Headquarters

2.

Group Executive Officers
NameNew

Akira GohharaGroup Senior Corporate Officer, CCWJ andGroup Senior Corporate Officer, CCWJ andCurrent

President and Representative Director,

President and Representative Director, CCWJP

Nichibei Co., Ltd.
Toshiki Miyake

Group Senior Corporate Officer, CCWJ andGroup Senior Corporate Officer, CCWJ andPresident and Representative Director andPresident and Representative Director,

General Manager, Administration

TakaMasamune Co., Ltd.

Department, TakaMasamune Co., Ltd.
Nobuo Shibata

Group Senior Corporate Officer, CCWJ and

Executive Corporate Officer,President and Representative Director,

Manager, General Affairs Division andCCWJPManager, Human Resource Department, CCWJ

YoshiakiGroup Senior Corporate Officer, CCWJ andGroup Senior Corporate Officer, CCWJ,

HamasakiAssistant to President (responsible forManager, Fukuoka Sales Department andoperational improvement)

Manager, Minami-fukuoka Sales Office, CCWJV

3.

Special Management Officers
Name

New

Current

Kouichi

Special Management Officer,

Special Management Officer,

Watanabe

General Manager responsible for SalesManager, Sales Services Department andServices Department, Retail Sales andManager, Fukuoka Telephone Center

Vending Headquarters
Hisamitsu

Special Management Officer,

Special Management Officer,

NonakaGeneral Manager responsible for SCM,Manager, SCM Promotion Department

SCM Headquarters
Syoichi Takada

Special Management Officer,

Special Management Officer,

General Manager, Retail and Vending

Manager responsible for vending business,

Promotion Department, Retail Sales andVending Business Division

Vending Headquarters
Tomoji Oohata

Special Management Officer,

Special Management Officer,

General Manager, Sales Services

Manager, Sales Reform-from-Within Promotion

Department, Retail Sales and Vending

Department

Headquarters
Yasunori

Special Management Officer,

Special Management Officer,

Muraoka

General Manager, Coca-Cola West JapanManager, Auditors’ Office

University

4.

Chief OfficerName

New

Current

Haruhiro

Chief Officer responsible for market

Chief Officer,

Nishiyama

development

Assistant to President (responsible for customerrelations)5.

Counselor
Name

New

Current

KatsuhikoCounselor, CCWJ

Counselor, CCWJ, andMachida

Nichibei Co., Ltd.

President and Representative Director, NichibeiCo., Ltd.

III.

Reassignments among Managers

1.

Coca-Cola West Japan Company, Limited
Name

New

Current

Toshiro Taguchi

General Manager, Auditors’ Office

Deputy Manager responsible for operational

Masahiro

General Manager, Human Resource

Deputy Manager responsible for operations,UmezakiDepartment

Yamaguchi and Kita-Kyushu Sales Department

Shuichi Nonaka

General Manager, Purchase

Manager, General Affairs Department.

guidance, Operation Department

Department
Shigenori

General Manager, SCM Promotion

Assistant Manager, Supply and DemandUrakawa

Department

Management Section

General Manager, Information System

Assistant Manager, ERP System Section

Yoshinari Owaki

Department
Kiyoharu Masuno

General Manager responsible for time

Manager, Sales Office, Operational Improvement

management, Sales Planning

Promotion Department

Headquarters
Masahiro Takase

General Manager, Sales

Assistant Manager responsible for investor

Reform-from-Within Promotion

relations, Public Relations Office

Department
Toshio Fukami

General Manager, Sales PlanningManager, Fukuoka Sales Department

Department
Isao Hayashi

General Manager, Operations

Manager, Sales Administration Department

Department
Kazuhiko Ogawa

General Manager, Market

Deputy Manager responsible for market

Development Department

development, Fukuoka Sales Department

Mitsunobu

General Manager responsible for time

Deputy Manager responsible for convenience store

Sakaguchi

management, Retail Sales and Vending

and retail sales promotion, Hiroshima Sales

Headquarters

Department

General Manager responsible for area

Manager, Convenience Store and Retail Sales

office promotion, Retail Sales andPromotion Department

Akira Yamauchi

Vending Promotion DepartmentToshihiko

General Manager, Retail and Vending

Manager, Convenience Store and Retailer Account

Suetsugu

Account Sales Department

Sales Department

Yoshiki Asahara

General Manager, Hiroshima Region

Manager, Food Services Planning Department

Department
Takashi Himeno

General Manager, Fukuoka Region

Sales Manager, Saga and Nagasaki District

Department
Takanori Gau

General Manager, Saga and Nagasaki

Sales Manager, Hiroshima District

Region Department
Kiyotoshi

General Manager responsible for time

Fuchigami

management, Chain Store Sales
Headquarters

Manager, Chain Store Planning Department

Tadashi Yamada

General Manager responsible for chain

Coca-Cola (Japan) Co., Ltd.

store sales education, Chain Store Sales
Headquarters
Yoshikazu

GeneralManager,

Okazaki

Promotion Department

ShoheiGeneral

Kawamoto

Department IManager,ChainStoreManager, Account Sales Department IAccountSales

Deputy Manager responsible for sales promotion,
Account Sales Department I

2.

Nishinihon Beverage Co., Ltd.
Name

New

Current

Nobuyuki

General Manager responsible for

Responsible for special missions, Sales Planning

Tokuhara

special mission

Control Department

Hideki Tachibana

General Manager, Administration

Manager, Administrative Control Department andDepartment

Manager, General Affairs Department

General Manager responsible for

Deputy Manager, General Affairs Department

Nobuhiro Abe

general affairs, Administration
Department
Masayuki Imatou

General Manager responsible forManager, Accounting Department

accounting, Administration
Department
Hideaki Baba

General Manager, Sales PlanningManager, Sales Planning Control Department,

Department andManager, Operations Department andGeneral Manager, FV Business

Manager, FV Business Department

Department
Setsuo Kimura

General Manager responsible forManager, Sales Planning Department

machinery maintenance, SalesPlanning Department
Toshiro Suzuki

General Manager responsible forManager responsible for communications, Generalsales planning, Sales Planning

Affairs Department

Department
Toshio Imafuku

General Manager, MarketManager, Market Development Control Department

Development Department

andManager, Eastern Chugoku District Development
Department

Hideki Kihara

General Manager responsible forGeneral Manager, Corporate Sales Department

corporate sales, Market Development
Department
Takashi

General Manager responsible for theManager, Western Chugoku District Development

Miyamoto

Chugoku region, MarketDepartment

Development Department
Kazuhiro

General Manager, OCS Business

General Manager responsible for sales, OCS

Nishimura

Department

Business Department

General Manager responsible forGeneral Manager, OCS Business Department

Shigeyuki Asami

OCS, OCS Business Department

3.

Coca-Cola West Japan Vending Co., Ltd.
NameTetsu Ushiogi

NewCurrent

Assistant to President, responsible forGeneral Manager, Coca-Cola West Japan University,education

CCWJ

Syousou

General Manager, Management

Manager responsible for Sales andYamauchi

Planning Department

Manager, FS Nishi-Fukuoka Sales Office

Katsuharu

General Manager, Okayama SalesManager, Hiroshima Sales Department andShimoda

Department

Manager, Hiroshima-Kita Sales Office

Tsutomu Isomura
Susumu Tanaka
Yoshikazu Ueda

General Manager, Hiroshima Sales

Deputy Manager responsible for Hiroshima Sales

Department

Department, CCWJ

General Manager, Yamaguchi andManager, Kurume Sales Office andKita-kyushu Sales Department

Manager, Tosu Sales Office

General Manager, Fukuoka SalesManager, Yamaguchi and Kita-kyushu SalesDepartment

Department andManager, FS Kokura Sales Office4.

Nishinihon Customer Service Co., Ltd.
NameChikara AraiNew

Current

General Manager, Management

Deputy Manager, Human Resource Department andAdministration Department

Manager, Group Mutual Welfare Association Office,
CCWJ

Teruyoshi

General Manager responsible forGeneral Manager, Management Administration

Nakanomanagement administration,

Department

Management Administration
Department
Gen Takakura

General Manager, Sales Department

Tadashi Kikkawa

General Manager, Field Business

Assistant Manager, Machinery Maintenance Section,
CCWJManager, Field Business Department

Department andGeneral Manager responsible for theKyushu region
Kenji Fukuda

General Manager responsible for

Deputy Manager, Field Business Department

Kimio Hanada

General Manager responsible for

Assistant Manager, Machinery Maintenance Section,

machinery in Fukuoka, MaintenanceFukuoka Factory, Maintenance Service Department

planning, Field Business Department

Service Department

5.

Nichibei Co., Ltd.
Name

Masayuki

NewManaging Director

Nomiyama
Masahisa Ogawa

Current
Managing Director andAlmond Factory Manager

Director andDirector andManager responsible for production,

Almond Factory Manager

Almond Factory