2021 IMPACT REPORT

2 · P&G Can’t Cancel Pride 2021 Impact Report

P&G Can’t Cancel Pride 2021 Impact Report · 3

TABLE OF CONTENTS

CO-FOUNDER’S MESSAGE

Message from Can’t Cancel Pride
Co-Founder Brent Miller ..................................................... 3

For more than 50 years, Pride Month has brought millions
of people together to feel proud of who they are andcommemorate those who fought for LGBTQ+ rights – not tomention a critical time to raise visibility of this community
and to generate funds and support that last year round.

P&G’s Commitment to Equality & Inclusion ............4
Can’t Cancel Pride 2021 Impact ......................................6
Impact on LGBTQ+ Community .....................................8
Maintaining the Momentum in 2022 ........................ 14
Thank You, Partners ........................................................... 16

Last year when we started Can’t Cancel
Pride, it was right at the beginning of thepandemic, and we knew that things weregoing to look very different. A year later in
2021, things were beginning to reopen but
were far from normal. We also knew thatfor the LGBTQ+ community COVID-19 has
been particularly pronounced because of ahost of societal issues which simultaneously
impacted this uniquely intersectional
community. And once again beloved annual
events across the globe were canceled,creating an even further damaging effecton the fundraising efforts that LGBTQ+
organizations rely on to survive.
We couldn’t let these challenges stop
our commitment to raising visibility, andcelebrating, the LGBTQ+ community. For
2021 we expanded “Can’t Cancel Pride: A
COVID-19 Relief Benefit for the LGBTQ+
Community” into a month-long benefit
which aired throughout June, raisingmore than $4.2 million in support of six
LGBTQ+ organizations: GLAAD, SAGE,
National Black Justice Coalition, The
Trevor Project, CenterLink, and OutRight
Action International.

We are enormously proud to share theoutstanding impact of Can’t Cancel Pride 2021
in the pages that follow; and to those partners
who helped make it happen, thank you.
As we look ahead, we’re excited to grow Can’t
Cancel Pride’s reach, increase the impact, andempower our partners in support of equality
and inclusion for all.
Whether we’re celebrating in person or online,
nothing can cancel Pride.

Brent Miller
Senior Director, Global LGBTQ+ Equality and Inclusion,
P&G Co-Founder, Can’t Cancel Pride4 · P&G Can’t Cancel Pride 2021 Impact Report

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P&G’S COMMITMENT TO EQUALITY
P&G Equality andInclusion Strategy
At P&G, we aspire to create a company and a world where
Equality and Inclusion is achievable for all, where respect
and inclusion are the cornerstones of our culture, and whereequal access and opportunity to learn, grow, succeed andthrive are available to everyone.
We believe in the power of our differences and the impact
we can make when we come together united by sharedvalues and purpose. We are committed to doing the work
to make this a reality.

Our LGBTQ+ Equality
Aspiration
P&G is a champion of LGBTQ+ visibility that accurately andauthentically portrays sexual orientation and gender identityand expression, positively impacts individuals, and promotes
attitude change that transforms communities throughmutual understanding.

Our LGBTQ+ Journey
P&G’s journey to LGBTQ+ inclusion started nearly
30 years ago when P&G was one of the earliest
Fortune 500 companies to include sexual orientationin its diversity statement in 1992. Over the years,
we have been driven by courageous employees tolearn and progress our journey to be even more
inclusive. Supporting every employee and creating awelcoming workplace has become core to our DNA.
Today, P&G is proud to be a champion of LGBTQ+
visibility that accurately portrays sexual orientation,
gender identity and expression both inside andoutside the company. In recent years, we expanded
our LGBTQ+ employee affinity group, known as
GABLE, to 47 countries globally, annually participatedin more than 50 Pride celebrations on six continents,
and developed partnerships with importantorganizations including GLAAD, PGLE, Stonewall and
Out Leadership to further our objectives. Our brands
have evolved, embraced and celebrated the LGBTQ+
community, their values and unique perspective.
This reflects the work many have done over thecourse of several decades to make P&G a more open
and honest company for the LGBTQ+ community,
and the shifting role that companies play in shaping
a dialogue about understanding, normalization andshared humanity.
We’re not where we want to be yet, but we willcontinue to advocate for LGBTQ+ rights and inclusion
in all markets with P&G operations, and to beaccountable for fostering an inclusive environmentthat supports attraction, development and retentionof LGBTQ+ employees.

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CAN’T CANCEL PRIDECAN’T
CANCEL
PRIDE:

Aspire to Inspire
Pride has a different look this year, featuring
less masks and more in-person celebrations.
However, the meaning and purpose behindadvocating for and celebrating the LGBTQ+
community is just as – if not more – important.
At P&G, we strive to Lead with Love not only
during Pride Month, but every month.
That’s why there is no better time to expand
our efforts, find new ways to reach the LGBTQ+
community, and reaffirm our commitment toaccurate and authentic visibility while helping
those that need it most by building upon ourpast efforts.
With support from numerous partners, P&G andiHeartMedia once again joined forces to host anhour-long virtual benefit that brought together
the most inspirational voices and allies in the
LGBTQ+ community. Hosted by Elvis Duranand Bebe Rexha, the one-hour benefit special
featured performances and appearances fromthe most influential voices in the community
as well as the biggest names in culture andentertainment including Bebe Rexha, Brothers
Osborne, Busy Phillips, Demi Lovato, Gus
Kenworthy, Hayley Kiyoko, Jennifer Hudson, JoJo
Siwa, Lil Nas X, Marshmello, MJ Rodriguez, Nina
West, P!NK, Ricky Martin, Regard, Troye Sivan,
Tate McRae and more – demonstrating thatwhile in-person Pride events were interrupted
around the world, nothing can cancel the heartof Pride and the spirit the LGBTQ+ equality
movement embodies.

BY THENUMBERSRAISED FOR THE
LGBTQ+ COMMUNITY

6.3+
Million

1.3+
BillionPEOPLE TUNED IN
TO SHOW THEIRSUPPORT 1

PEOPLE HEARD ABOUT
THE BENEFIT THANKS
TO 1.5K PIECES OF
GLOBAL COVERAGE2

22

98%

BRAND PARTNERSRALLIED BEHIND
THE EFFORTNET POSITIVESENTIMENT FROMTHOSE WHO ENGAGED
ON SOCIAL MEDIA3

Sources include Revry, Facebook, YouTube, TikTok,
Instagram, iHeart Radio Stations and Roku.
2
Source from Cision3
Sourced from Sprinklr
1$4.2+
Million8 · P&G Can’t Cancel Pride 2021 Impact Report

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IMPACT ON THE LGBTQ+ COMMUNITY
Financial support raised during this years Can’t Cancel Pride event will support several
LGBTQ+ organizations with a track record of positive impact and support of the LGBTQ+
community, including GLAAD, SAGE, The Trevor Project, the National Black JusticeCoalition, CenterLink and OutRight Action International. Each organization received
more than $700,000.

CenterLink
Investing in LGBTQ+ Communities
with CenterLink
Founded in 1994, CenterLink is a coalition that supports
the development of inclusive and sustainable LGBTQ+
community centers across the country. One ofCenterLink’s fundamental goals is to strengthen, support,
and connect these community centers, and to help build
the capacity of these centers to address the social, cultural,
health, and political advocacy needs of the LGBTQ+
community members.
Over the past year, CenterLink provided ongoing support,
resources, training and over $1.3 million in financial
assistance to its 200-member center network. This year,
the organization is on track to exceed that level of support
to its members in large part thanks to the funds received
from the Can’t Cancel Pride campaign.
With the proceeds from Can’t Cancel Pride, CenterLink
was able to provide 200 grants benefitting its 200+
LGBTQ+ community centers and organizations globally.

“Funds will be used to support ourlegal name change project. We provide
mentoring, professionally prepared court
documents, and financial assistance totransgender and gender-expansive people.
Year-to-date we have mentored 94 people
and have provided financial assistance to
28 individuals.”– Eastern PA Trans Equity Project, Eastern Pennsylvania“Proceeds from Can’t Cancel Pride willallow us to restock our nonperishable foodpantry and toiletries as well as our genderaffirming products we provide for free tothose in need, such as binders and wigs. It
also provides additional funds to afford ourfacility rental ensuring our safe space
Center is able to remain open for peer
support groups.”– Full Spectrum Community Outreach, Youngstown, Ohio

“Funds will be used to help our scholarshipfund, provide free haircuts, clothing, andshapewear as well as grocery assistance.
We are also looking forward to using
funds to help provide exciting eventsand outings as we venture back into
physical programming.”– LGBTQ S.A.V.E.S, Fort Worth, Texas

National Black JusticeCoalition (NBJC)
Providing COVID-19 Assistance with NBJCThe National Black Justice Coalition (NBJC) is a leading civilrights organization dedicated to empowering Black lesbian,gay, bisexual, transgender, queer+ and same-gender loving(LGBTQ+/SGL) people, including those living with HIV/AIDS.
NBJC’s mission is to end racism, homophobia, and LGBTQ+/
SGL bias and stigma through various efforts including
coalition building, federal policy change, research, andeducation.
With the proceeds from Can’t Cancel Pride, NBJC was able
to support LGBTQ+ people who were impacted by the
pandemic.

Shared COVID-19 information with the
LGBTQ+ community.
NBJC partnered with Pink Cornrows and the Black Policy
Lab to collect data about COVID’s impact on people whoare Black and queer, calling attention to an enduring datacollection gap. The organization released three COVID-19
related toolkits on the following topics:• The impact of the coronavirus next to HIV• Helping people make safe decisions around
Thanksgiving and the holiday season• An update with new information about
vaccines and self-isolation
In addition to being free and accessible online, the toolkits
are shared with dozens of NBJC’s partners, including
LGBTQ+ organizations, HBCUs and Black faith leaders, for
distribution to hundreds of communities across the nation.
NBJC also hosted a series of digital conversations and events
to raise awareness about scientific, medical, and social
updates and innovations, including a virtual conversation
with a Black chief medical officer, Black geneticist, andBlack wellness expert.

Supported the NBJC Youth and Young
Adult Action Council (YYAAC)
Since its first meeting on June 12, 2020, the NBJC YYAAC has
produced a series of messages of support for their peers,participated in a discourse with educators from acrossthe nation on ways to support the cognitive, social, andemotional development of Black students, sat on numerous
panels, co-designed a comic strip with Cartoon Network andintroduced the company to a new Black artist, supported atechnology giveaway, and forged relationships with seniorleaders in influential corporations and nonprofits.

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GLAAD
Investing in Acceptance with GLAAD
A dynamic media force and longtime partner of P&G,
GLAAD rewrites the script for LGBTQ+ acceptance, tackling
tough issues to shape the narrative and provoke dialoguethat leads to cultural change. GLAAD protects all that has
been accomplished and creates a world where everyone
can live the life they love.
GLAAD was able to use the contributions from Can’t
Cancel Pride for the following initiatives:

Social Media Safety Index
Proceeds helped support the launch of GLAAD’s inaugural
Social Media Safety Index (SMSI) report. The 50-pageevaluation puts forth the first-ever baseline of LGBTQ+
user safety in tech and a roadmap of recommendations for
Facebook, Instagram, TikTok, Twitter, and YouTube, as wellas the tech industry at large, to create safer platforms for
LGBTQ+ users.

The Visibility ProjectIn partnership with P&G, GLAAD launched “The Visibility
Project,” a new campaign to drive and sustain LGBTQ+
inclusion in ads and marketing, harnessing the powerof these mediums to accelerate LGBTQ+ acceptance.
Through The Visibility Project, GLAAD and the GLAADMedia Institute work to promote positive social change
by providing brands and agencies with the tools andtechniques needed to launch effective and powerfulcampaigns that authentically and accurately represent
the LGBTQ+ community,
Thanks to Can’t Cancel Pride, GLAAD was able to prove
Pride is more than a time or place, when it comes to theunabashed celebration of who LGBTQ+ people are —no matter where we are.

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“Once again, P&G andiHeartMedia’s Can’t Cancel
Pride reminded us what
an impressive corporate
LGBTQ+ ally looks like –this support allows us to
do our daily work
accelerating acceptancefor the community.”– GLAAD President and CEO Sarah Kate Ellis

SAGE
Investing in Support for LGBTQ+ Elders
Since 1978, SAGE has been dedicated to making aging
better for LGBTQ+ people nationwide. It is the world’s
largest and oldest advocacy and services organizationthat offers supportive services and consumer resources to
LGBTQ+ older people and their caregivers.
With the proceeds from Can’t Cancel Pride, SAGE provided
support to LGBTQ+ elders, especially through the following
initiatives:

Virtual Support Programs
Within days of the initial lockdown, SAGE nimbly pivoted
its services from an in-person model to virtual platforms,
now offering more than 100 virtual programs weekly. In
addition, SAGE created SAGE Connect, a virtual volunteer
buddy program, to ensure that isolated elders, many ofwhom have no one else to check in on them, have a kindvolunteer regularly checking in on their well-being.

Financial Wellness andAssistance Services
Financial insecurity among LGBTQ+ elders has been
exacerbated by the economic devastation from COVID-19.
In response, the organization launched SAGECents, afinancial wellness app, created for LGBTQ+ elders, whichhelps users plan for the future and make the best possible
financial decisions. In just four weeks of inception, SAGE
reached its annual registration goal, with users in all 50
states, a reflection of the deep financial insecurity facing
so many LGBTQ+ elder pioneers. Coming up on its year
anniversary, the app currently has 900 users.

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Combating Coercive Conversion Practices

The Trevor Project
Investing in LGBTQ+ Crisis Intervention
with The Trevor Project
The Trevor Project is the world’s largest suicide prevention
and crisis intervention organization for lesbian, gay, bisexual,
transgender, queer and questioning (LGBTQ) young people.
In addition to its free, confidential 24/7 crisis services acrossphone, text and chat, it operates life-saving programs acrosseducation, research, technology, and advocacy.

“Now that I am an adult, I just wanted to
thank you for saving my life when I was
11-16 years old. I needed someone and you
saved me. When I grow up, I will always
remember who saved me, and I will giveback to you like you gave to me.”– N., June 2021

With the proceeds from Can’t Cancel Pride, The Trevor
Project was able to support more LGBTQ+ youth impacted
by COVID-19 and other challenges in the world.

“Thank you for all the wonderful work you
do. You’re the reason a close friend of mineis alive today.”Crisis Counselor Training & Tools– F., July 2021

The Trevor Project-trained crisis counselors served morethan 18,000 crisis contacts from LGBTQ+ young people
via TrevorLifeline, TrevorChat, and TrevorText in June 2021
alone. Financial support from Can’t Cancel Pride enabled
The Trevor Project to offer its free, 24/7 crisis intervention
services to a record number of 200,000+ crisis contacts from
LGBTQ+ youth between August 2020 to July 2021.

Maintaining a Safe Space for LGBTQ+
Social Networking
Can’t Cancel Pride’s funding allowed The Trevor Project
to continue building TrevorSpace, a free, safe, moderated
online social media networking site for LGBTQ+ youth inmore than 100 countries to connect with each other, comeout for the first time, be affirmed, and get additional support
from peers. The event’s promotion of The Trevor Project
helped grow Trevor’s social audience grew by a net of 321%
in June 2021 – broadening their ability to reach significantly
more young people and adult-age allies with their resources
and messaging.

“I love The Trevor Project, and how theyshare statistics that are important. People
that are close to me know that I have
had their logo tattooed over my heart
since 2011 because, when I came out as acloseted athlete playing competitively incollege, the people at Trevor helped me getthrough one of the darkest periods of mylife. I’ll always be grateful and thankful for
their work.”– L., July 2021

OutRight Action International
Investing in Global COVID-19 Recovery
with OutRight Action International
OutRight Action International is a leading international
LGBTQ+ human rights organization that works at theinternational, regional, and national levels to research,document, defend, and advance human rights for LGBTQ+
people around the world. The organization partners directlywith human rights defenders, allies, and organizations to
produce reliable data on the experiences of LGBTQ+ people
around the world, and support research-based advocacy
and capacity-building to promote the human rights LGBTQ+
people everywhere.
With the proceeds from Can’t Cancel Pride, OutRight
Action International is supporting LGBTQ+ people and theglobal movement for LGBTQ+ human rights through thefollowing initiatives.

COVID-19 Global LGBTQ+ Emergency FundIn April 2020, OutRight established the COVID-19
Global LGBTQ+ Emergency Fund to support LGBTQ+
organizations, communities and individuals adversely anddisproportionately impacted by the COVID-19 pandemic, By
early August, OutRight distributed approximately $3.2M in
grants to 310 groups in more than 101 countries, reaching an
estimated 145,000+ people. Below is one organization’s story:• United and Strong supports the LGBTQ+ community in
St. Lucia and the Caribbean who were badly affected by
the pandemic. The grant through OutRight was able tohelp more than 75 people by providing food, masks, handsanitizers, blankets, and water. One beneficiary livingwith HIV said, “I became unemployed, and I don’t havea stable place to live. Any money I had was going to my
medication. But taking medication with nothing to eat
has been difficult. The package was a huge relief, andit gave me food for a small period of time, so I could eat
healthily and take my medication.”

OutSummit
Support from Can’t Cancel Pride enabled OutRight, for asecond consecutive year, to successfully pivot its annual
global LGBTQ+ human rights conference, OutSummit,
from a one-day in-person conference of 200 participants
to a virtual three-day summit engaging more than 1,650
registrants from 100+ countries. OutSummit is a strategy
forum that brings together LGBTQ+ advocates and allies
from around the globe to elevate current, cutting-edge
thought leadership on the toughest legal and social
issues affecting LGBTQ+ communities globally and tohighlight best practices and opportunities for progress andcollaboration.

Sexual orientation and gender identity change practices,
so-called conversion therapy, attempting to change,
suppress, or divert one’s sexual orientation, gender identity
or gender expression take place around the world. They
vary across religious, cultural, or traditional contexts andrange in their forms of psychological and physical violence.
Conversion practices have been condemned by all major
psychological, psychiatric, and medical associations,
including the World Psychiatric Association, and recognized
to not only never achieve their intended outcome, but toinstead cause deep, lasting trauma. In August 2019, OutRight
Action International released the report “Harmful Treatment.
The Global Reach of So-Called Conversion Therapy”, showingthat sexual orientation and gender identity change efforts
are prevalent in countries across the globe. In the coming
year, with support from P&G’s Can’t Cancel Pride, OutRight
will develop and launch a multi-channel campaign to bring
public attention to harmful coercive conversion practices at
a global level to expedite their end.

Advocacy Week
A portion of the proceeds from Can’t Cancel Pride areallocated to support OutRight’s Advocacy Week, which
will be held in person in May 2022. Advocacy Week, acomponent of OutRight’s United Nations (UN) Program,brings up to 50 human rights defenders, or Envoys, to New
York from across the world for several days of advocacy
training. The training is followed by a week of advocacy
meetings between Envoys and UN agencies, UN Member
State Missions, and others. At the trainings and during
Advocacy Week, Envoys learn firsthand about the UN
system, and how to strategically work within it to advanceinclusion and equality for LGBTQ+ people in their countries,
regions and around the world.

Safety & Security Program
In 2012, OutRight established its Safety & Security Program
to train volunteer human rights defenders to assist LGBTQ+
people and organizations around the world that facepersecution from state and non-state actors. The program
also comes to the aid of high-profile, visible LGBTQ+ leadersthat face persecution in their home countries. This year,with support from Can’t Cancel Pride, OutRight assisted one
high-profile LGBTQ+ activist in Myanmar during the military
coup to relocate for safety.

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CAN’T CANCEL PRIDE
2022 WILL DRIVE...
MORE VISIBILITY OFMARGINALIZED COMMUNITIESCAN’T CANCEL PRIDE 2022
Maintaining the Momentum:

MORE AUTHENTIC AND
ACCURATE REPRESENTATION OF
THE LGBTQ+ COMMUNITY

The reach and success of Can’t Cancel Pride 2021
demonstrated that nothing can cancel the heartof Pride and the spirit that the LGBTQ+ equality
movement embodies. We created this event to drive
visibility and support for the LGBTQ+ community at atime when we needed it most. We’ve made progress
across the industry, but our work doesn’t end here.

MORE FINANCIAL SUPPORTFOR THOSE IN NEED

That’s why we must continue to expand our efforts,
find new ways to reach the LGBTQ+ community, andreaffirm our commitment to equality and inclusion
while helping those that need it most.
The third year of the program, which will take placein June 2022, will continue to elevate the voices of
LGBTQ+ people and raise funds that support theorganizations and programs that help raise visibility
and drive accurate, authentic representation of thisbeloved community.

Stay tuned for more!

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A SPECIAL THANKS TO OUR CAN’TCANCEL PRIDE 2021 PARTNERS