Jan. 25, 2017
To the press,
Coca-Cola East Japan Co., Ltd.

Coca-Cola East Japan

Installs VM targeting female consumers【the first in Kanagawa Pref.】“CCEJ aims to increase users by the lineup androom-temperature products that are aligned with the needs of thefemale consumers”
Coca-Cola East Japan Co., Ltd. (HQ: Akasaka, Minato-ku, Tokyo, Representative Director &President: Calin Dragan) installed a vending machine (to be referred to as VM hereafter) that has
the lineup and room temperature products that match the needs of female consumers at Japan
Medical Alliance Ebina General Hospital on Tue. Jan. 24 for the first time in Kanagawa Pref.
女性向け自販機
特徴①
女性向けの適切な品揃え
VM
targeting female
consumers– characteristic (1):Lineup appropriate for female consumers● Container
Enrich products with bottle caps so that the consumers need not todrink all in once.
● Products
Ensure the lineup mainly including non-sugar tea, water, juice, and tea
products by being conscious of healthy-minded female consumers

女性向け自販機特徴②
常温販売コーナー（一部製品）
VM
targeting female consumers– characteristic (2):Room temperature products (only some products)● Sell non-sugar tea products at room temperature● Attach POPs onto the room temperature products(stickers)
VM
targeting female consumers– characteristic (3):
女性向け自販機特徴③
専用ラッピング・ステッカー・資材
Dedicated wrappers, stickers, and other materials

Installed at: Entrance at the 1F ofEbina General Hospital(1320 Ichikawara, Ebina
Kanagawa Pref.)● Appeal that The VM is “for female consumers” by using colorful and pretty
wrappers (front-upper sign, full-wrapper)● Attach POPs showing the calories to clearly appeal that The VM has
low-calorie products lined up● Set a box containing straws so that the consumers’ makeup would not be
destroyed by drinking the beverage products where their appearance canbe kept neat.

City,Front-upper sign

POP displaying thecalories
Mirror sticker

Straw box

＜Reference material＞【About the VMs targeting female consumers】
Coca-Cola East Japan has been deploying VMs targeting female consumers since July
2016. The features for each area, and the situations in each channel have beenreviewed, and thorough researches have been implemented for identifying new salesopportunities, and therefore we are making proposals for creating sales spaces that are inline with each sales locations, so that many more people would consider trying
Coca-Cola’s products.
The ratio of purchasers for beverage VMs shows a significantly higher ratio of malepurchasers in comparison with other sales channels, whereas the composition ratio
between male and female purchasers is 84% vs. 16%.*1 Therefore, even if the VM waslocated in a place where there are many more female consumers around, the VM was nottaking a form of being conscious of female users. For the purpose of increasing female
consumers for VMs, we have completed installing a VM which makes female consumers
feel easier to buy products from at Ebina General Hospital as the first VM of the type in
Kanagawa Prefecture.
*1: Source: Survey by the Coca-Cola (Japan) Company (Oct. 2014 – Sep. 2015, ratio ofpurchasers in CCEJ area)【Ratio of female purchasers for VMs】

スーパーチャネル 性別購入比率

Supermarket channel: Ratio of purchasers by thegender

男性Male女性

Female自動販売機 性別購入比率

VM channel: Ratio of purchasers by the gender

出典：…

Source: Survey by the Coca-Cola (Japan) Company,Oct. 2014 – Sep. 2015, ratio of purchasers in CCEJarea【Installation locations for VMs targeting female consumers】
Workplaces with many female workers (call centers, nurse centers), girls’ high schools,
women’s universities, gynecology healthcare facilities, etc.

【Comments】■ Mr. Ryo Umezawa, Section Manager, Management Dept., Japan Medical Alliance Ebina
General Hospital
At Ebina General Hospital, we are scheduled to have an Emergency Center(designated by the Prefectural government) established in April 2017. We are expectingthat many more people than our current number of visitors would be visiting our hospital.
Among such situation of ours, the proposal made by Coca-Cola East Japan wasmatching our needs, and therefore we immediately agreed with the idea of installing theVM targeting female consumers.
■ Takemasa Kuwata, Commercial VM Metropolitan 1 Division Kanagawa Region,Coca-Cola East Japan Co., Ltd.
We are extremely grateful for having been provided with the opportunity with installing
the VM targeting female consumers. We are considering that the VM channel is a sales
channel where many more female consumers will be able to purchase products from bythoroughly considering the product lineup and by providing dedicated materials, and weare hoping to learn well from our current initiative to ensure even better activities in thefuture.
【About Coca-Cola East Japan】
Coca-Cola East Japan（security code: Tokyo Stock Exchange, First Section 2580） is thelargest Coca-Cola bottler engaged in the manufacture and sales of Coca-Cola products inJapan with the highest annual sales revenue.
We deliver to customers about 50 Coca-Cola beverage brands, including Coca-Cola,
Coca-Cola Zero, Georgia and I LOHAS, across beverage categories from carbonatedbeverages, sports drinks, energy drinks and fruit juice to non-sugar tea.
Coca-Cola East Japan was established on Jul 1, 2013 through the merger of 4 Coca-Colabottlers (Coca-Cola Central Japan Co., Ltd., Mikuni Coca-Cola Bottling Co., Ltd., Tokyo
Coca-Cola Bottling Co., Ltd., and Tone Coca-Cola Bottling Co., Ltd.) in the Kanto and Tokai
regions (Tokyo metropolitan area and 12 prefectures). On Apr 1, 2015, with the integration ofSendai Coca-Cola Bottling Co., Ltd., our sales area was expanded to include the Southern
Tohoku region (Miyagi, Fukushima, Yamagata), and currently we cover the Tokyo
metropolitan area and 15 prefectures. For more details, please go to the Coca-Cola East
Japan website (www.ccej.co.jp).