Dwayne Grech
Experience Design Director
dwayne.a.grech@gmail.com
www.deastside.com
EDUCATIONWORK EXPERIENCEWeb Design Post Graduate Certificate – Sheridan College
September 2007-April 2008
Oakville, Canada

Founder, Experience Design Director – Hello xLAB
November 2020-PresentOsaka, Japan

Graphic Design Associate Degree – Seneca CollegeJanuary 2002-April 2004
Toronto, Canada

Founded a small but multi-faceted Experience Design
consultancy in Japan that looks to provide innovative
solutions to businesses throughout the APAC market fromstrategic planning to design production services, focusing onemerging technology that helps connect people, places, andthings better.
Associate Experience Design Director – R&R Partners
June 2016-November 2020
Las Vegas, USA
I manage several elaborate projects and responsibilities
for many clients like the Las Vegas Convention Center andVisitors Authority, to name a few, Blockchains and NGA
develop immersive experiences, lead the creative designof design and brand systems, and explore new innovative
platforms. At the same time, I create and maintain healthy
relationships with outside vendors and other resources.
As a thought leader, I need to present ideas that make thebest impact, capitalize on existing and trending technologies
and challenge the client’s comfort zone.
Director of Product Design – Horizon Direct
April 2014-June 2018
Toronto, Canada
I led the branding and UI/UX design for a unique digital
remittance platform that served diverse users that needed
reliability, convenience, and peace of mind.
I helped design a sleek, inviting, and comfortable user
experience that was enjoyed, but most importantly, helped
disrupt an aging and less reliable industry.
Digital Art Director – Critical Mass
October 2013-October 2015
Toronto, Canada
Working with a design director and digital strategists, I
collaborated with a diverse team of designers and developers
on the Citi Bank Global to account for the Americas andAsian Pacific markets. We worked on customer-facing
applications like the online banking website, mobile banking,and Apple Watch apps.

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Dwayne Grech
Experience Design Director
dwayne.a.grech@gmail.com
www.deastside.com
WORK EXPERIENCE

Digital Art Director – Momentum Advanced Solutions
February 2011-October 2013
Toronto, Canada
Was the art director and design lead for the Chrysler Canada
account, focusing on Dodge and Jeep vehicles.
Responsibilities included website and online marketing
design and digital activations for the American and Canadian
auto shows.
I specialized in interactive platforms that treated attendees
to an enriched digital experience that informed and motived
Dodge and Jeep vehicles’ purchase.
User Interface Instructor (part-time) – Sheridan College
January 2011-April 2011
Brampton, Canada
I instructed Software Development students in the first-everUI-centric course in Canada to design.
I wasn’t teaching an Art class, rather the aesthetics ofdesigning and executing a solution while demystifying
current UI myths and working with the analytical approaches
developers have creating products for the end-user.
Freelance Digital Designer
December 2009-January 2018
Canada and at large
I provided many kinds of design services from print, branding
motion, and interactive design. My freelance client ranged
from SME businesses to large media and advertising
companies around the world.
Flash Designer – Organic
June 2008-December 2009
Toronto, Canada
As my first job outside of school, I worked with a diverse teamof designers and developers to produce digital collateral forclients like Chrysler/Dodge/Jeep and Bank of America.
I worked closely with Art Directors to learn storytellingand storyboarding in the digital environment and prepare
presentations for clients.

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