September 29, 2010
For Immediate Release
MACROMILL, INC.
Company Representative: Tetsuya Sugimoto, Chairman and President(Code no.: 3730, First Section of Tokyo Stock Exchange)
Contact for further information:
Yasuhiro Kihara, Chief Financial Officer and Senior Executive Officer
TEL: +81-3-6716-0700

Announcing Changes to Organizational Structure and Change of Director and Executive Officer

MACROMILL, INC. (hereinafter referred to as “the Company”) hereby announces that its Board ofDirectors has resolved at a meeting held on December 27, 2010, to make changes to the organizational
structure of the Company as well as to the responsibilities of a director and an executive officer. Details
are as follows.

1. Changes to organizational structure(1) Purpose
For the purpose of advancing the management integration associated with the acquisition of themarketing research business of Yahoo Japan Value Insight Corporation by demerger (absorptiontype) on August 1, 2010, the Company will restructure the organization under the Marketing
Solution Business Group and reorganize the Business Development Business Group to strengthen
the new business development function.
The Company will set up the “Product Planning Development Division,” which will be
responsible for strengthening and integrating products related to the research business under theexisting Marketing Solution Business Group, and will create the Conventional Research Division
to bolster qualitative and Central Location Test (CLT) research. The Business Development
Business Group will also be reorganized into two groups, namely the New Business Development
Business Group and the Overseas Business Development Business Group.
(2) Details
2. Change of responsibilities of a Director and Executive Officer, and Change of Executive Officer(As of October 1, 2011)
Name

New titles

Current titles

Director in charge of the Marketing Solution
Business Group and the Corporate Strategy
MasanobuDivision at the Headquarters,
Takei
Chairman at Brand Data Bank, Inc. andDirector at Macromill WARP, Inc.

Hikari
Sakai

Executive Officer in charge of the New
Business Development Business Group,President at Brand Data Bank, Inc. andDirector at Macromill WARP, Inc.

-1-

Director in charge of the Corporate Strategy
Division at the Headquarters,
Chairman at Brand Data Bank, Inc. andDirector at Macromill WARP, Inc.
Executive Officer, General Manager of the
CRM Service Development Preparation
Office in the Business Development BusinessGroup,
President at Brand Data Bank, Inc. andDirector at Macromill WARP, Inc.

Toru
Sasaki

Executive Officer in charge of the Corporate
Strategy Diviiosn at the Headquarters and the Executive Officer in charge of the Corporate
Business Administrion Division in theStrategy Division at the Headquarters
Marketing Solutiion Business Group

Executive Officer in charge of the FourthBusiness Division in the Marketing Solutiion
Executive Officer in charge of the Fourth
HajimeBusiness Group andBusiness Division in the Marketing Solutiion
Shimamura
General Manager of the New Services
Business Group
Development Preparation Office in theBusiness Development Business Group
Koji
NaruseExecutive Officer in charge of the System
Development Division

Atsushi Executive Officer in charge of the Overseas
Hashimoto Business Development Business Group-2-

Executive Officer in charge of the System
Development Division andGeneral Manager of the GlobalAIR
Preparation Office in the Business
Development Business Group
Executive Officer of Business Division No. 2of Marketing Solutions Group