Renewing the Corporate Philosophy
on our 100th Anniversary
In September 2022, we celebrated the 100th anniversary of our founding.
On our 100th anniversary, as well as reforming our corporate philosophy of Purpose, Vision, and Values, we decided upon
Yokowo's first brand slogan and statement as a short message that condenses the message contained in our corporate
philosophy, and that can be mainly used to clearly communicate with external parties.
The new corporate philosophy comprises three components. As well as Purpose and Vision, this adds Values which serveas action guidelines as shared values important to employees.

Corporate Philosophy

PurposeBe a good company by employing people
and technologies that work for the benefitof society today and tomorrow.
How can we contribute more to society and make Yokowo an evenbetter company?

Formerly, Mission took priority in our corporate philosophy, however this has been changed to Purpose, as this term feels
more relevant to society.
Purpose prescribes our purpose and posture towards achieving not only growth, but the attainment of a truly sustainable
society as one of its members, as well as the values that will act as specific guidelines.
So that we can become a company needed over the next 100 years, using this new corporate philosophy and slogan wewill not only pursue profits as is our role as a for-profit company, but also directly address a range of social issues and thus
strive to continue to raise our corporate value.

Value

Respect

Respect human diversity, keep an open mind and treat otherswith sincerity.

Fairness
Ownership
Challenge
Innovation

Act with fairness and transparency.

Vision03

Yokowo 2022 Integrated Report

As an ever-evolving company, we seek todevelop new ideas that challenge our people
and our technologies while anticipating andaddressing the changing needs of society.

Be fearless, try new things and make the most of any situation.
Be flexible and consistently apply your skills to encourage
innovative change.

Brand Slogan

By listening to the diverse voices of our colleagues and looking to
the world for inspiration, we will create a better company that issincerely committed to the evolution of society and the resolutionof issues, leading to a safe and secure future.
We will promote quality people and technologies and work
together with our stakeholders toward the realization of a better
company and a better, more sustainable society.

Take the initiative and be personally responsible for all your actions.

Developing, Delighting
Brand Statement
What makes us happy? It's not an easy question to answer.
It may be impossible to develop solutions to the difficulties and demands of this world.
Solutions that will allow all people to enjoy prosperous lives. Even so, we want to take on
this challenge. We believe in the power of people and technology. We want to be a goodcompany, connected to a vibrant society, developing new ways to delight people.
Since our founding in 1922, Yokowo has continuously refined its core technologies,
developed innovative products, and consistently met the expectations of society. Throughour shared passions, we have overcome many difficulties and persevered.

With a strong desire to not only meet the demands of ourcustomers and society but also to exceed their expectations, wehave been training our people to take the initiative and evolve ourtechnologies and processes to address the needs of today.

In the future, we will continue listening to the diverse voices of our colleagues, seeking
guidance from around the world. We will work together with our stakeholders, which
include our employees and their families, our customers and business partners, and localcommunities.

In the future, we will continue to evolve through the developmentof new technologies, the reformation of our business model and incollaboration with our partners.

Most importantly, we will always envision a better and more prosperous future, and always
be ready to take on the challenge of creating something new to achieve our goals.

We aim to be an evolving and enduring company that continues tochallenge our people and technologies—developing new ideas that
anticipate the ever-changing needs of society.

YOKOWO

Developing, Delighting

Yokowo 2022 Integrated Report04