NICHOLAS LONGO
216 Shore Drive • Portland, Texas 78374
nick@nicholaslongo.com

Seasoned and successful technology entrepreneur with over 20 years of experience in developing
and marketing software applications, growing customer bases, forging strategic partnerships, andgenerating cutting-edge ideas for a revolutionary web design software firm. Leverage entrepreneurial
and internet expertise to identify and harness valuable marketing opportunities and drive businessdevelopment. Manage consumer product development initiatives by optimizing resources, skillfully
assessing customer needs, and aggressively pursuing company growth. Passionate, driven teamleader committed to building and enhancing brand and maximizing success.
Web Marketing • Brand Development • Consumer Product Development
Word-of-Mouth Marketing • Relationship-Building • Strategic Partnerships • Resource Optimization
Entrepreneurship • Business Development • Software Development • Website Design • P&L
Grassroots Marketing • Customer Relations • Project Management • Creative Thinking

PROFESSIONAL EXPERIENCECOFFEECUP SOFTWARE, Corpus Christi, Texas • 1996-2007
A multi-million dollar provider of downloadable web design software and services.
http://www.coffeecup.com
Founder and CEOBuilt revolutionary software company from the ground up by pioneering development of CoffeeCup
HTML Editor, an application enabling nontechnical consumers to develop personal websites.
Spearheaded comprehensive daily operations and maintained P&L accountability. Drove design anddevelopment for 20+ software programs and services, including web hosting, search engine
submission, and custom software for Mattel, GE, and other clients. Grew business by forging
strategic partnerships with major distribution sites including CNET and Ziff-Davis and spearheading
marketing initiatives. Managed website activities, e-commerce system, and email newsletter
distribution to 2M users monthly. Continuously updated product line to maintain competitive
advantage, enhance features, and harness emerging technologies. Supervised 10-40 employees.
Major Accomplishments:• Grew company from idea into a provider of 55M+ downloads of 20+ software applications.
• Provided 1M+ students with free web design software by developing CoffeeCup Educational
Software Package.
• Harnessed and leveraged 10K+ users to drive 1st-of-its-kind CoffeeCup Ambassador
program, designed to empower users in evangelizing company.
• Launched separate Web Hosting Company (Bluedomino.com) for 15,000 Users.
Software and Website Highlights:• Earned recognition as 1 of top 5K websites visited on the internet in 2007.
• Garnered outstanding success in emerging online industry, securing status as 1 of 1st 100
downloadable software programs.
• Achieved standing as #1 downloaded web design software from download.com andtucows.com for 10 consecutive years.
• Secured position as #400 in Interactive Week Magazine’s “Interactive 500” in 2000.
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CoffeeCup, Software and Website Highlights, continued…
••

Won multiple Shareware Industry awards including Best Web Enhancement/Utility in 1999
and 2000, Best Internet Communication Software in 2001, Best Web Enhancement Software
in 2002, and Best Internet Enhancement Software in 2002-2004.
Increased company visibility by securing 1000s of articles and reviews worldwide.

RAVEN & SPARROW, Corpus Christi, Texas • 1994-1996
An internet café that laid the foundation for CoffeeCup Software.
Owner/Operator
Built one of the world’s first 25 internet cafes by selecting location, developing marketing, and forging
partnership with local ISP to provide free internet service for the public.
Major Accomplishments:• Earned recognition as 1st commercial website in Corpus Christi and only free internet accessprovider city-wide.
• Grew business by developing websites for customers, ultimately launching CoffeeCupsoftware.
• Spearheaded development of CoffeeCup HTML Editor by partnering with computer
programmer to create application, installing program on Raven & Sparrow computers, andposting it at CoffeeCup.com as free download.

EDUCATION
Honorary Doctorate of Humane Letters
Endicott College, Boston, Massachusetts 2002

Publications
Author: My Website Is Better Than Yours (Book 2005 Out of Print)
Learn HTML & Web Design from the Inside Out. Created for both the beginner and experiencedWebmaster. The book included the basics and advanced techniques for creating better Websites.

AFFILIATIONSTEDx Speaker – (https://youtu.be/CWdbum9wHBU)
Member – American Marketing Association
Member – Word-of-Mouth Marketing Association
Founder – Organization of Independent Software Vendors
Founding Member – Tech Bloc San Antonio

TECHNIQUES & TECHNICAL SKILLS
Multiple Web Design Languages:
HTML • JavaScript • Ajax • PHP • CSSPractices:
SEO • SEM • PPC • Email Marketing • Web Analytics • WOM • Social MediaResume

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UPDATE: Sold CoffeeCup Software & Web Hosting Company 2007. Non-Compete 2007-2009Marketing Director | Director of Strategic Initiatives at Rackspace HostingJune 2009 – December 2013 San Antonio, Texas
Responsible for the Marketing & Branding launch of the Rackspace Cloud as well as the Creation &Launch of the Rackspace Startup Program. Helped take the Rackspace Cloud division from 100's ofusers to tens of thousands of users and was one of the main forces that helped make theRackspace Cloud recognizable as the leader worldwide in Cloud Hosting with 100's of millions ofdollars in revenue. (http://www.rackspace.com)

Co-Founder Geekdom
July 2011 – Present San Antonio, Texas
The Place Where Startups Are Born. Geekdom is a Collaborative Coworking space where
Entrepreneurs, Technologists, Developers, Makers & Creatives help each other build businesses &other cool things together.
Like a gym membership for Geeks: The mission of Geekdom is to provide an inspiring environment
for bright minds to explore ideas in entrepreneurship, technology, leadership, and creativity, developtalents and connect to a community of like-minded people. Geekdom is Located in San Antonio
Texas and is the largest coworking space in Texas with 45,000 Sq Ft of Geeks and Entrepreneurs.
Geekdom has been recognized as 1 of the Top 3 Coworking spaces in the United States.
(http://geekdom.com)

Projects & Intiatives:
Created and Launched the Geekbus 2013
Geekbus is a unique mobile learning unit that sparks student interest in technology and the processof learning in a fun engaging way. Geekbus teaches tomorrow’s skills today by engaging teens inmaker-centric hands-on activities onsite. (http://geekbus.com)

Open Cloud Academy 2013
Created the idea for a school for an Innovative Hands on Learning Experience for Linux and Network
Operations Students. Hundreds of students have graduated to date and are working at Rackspace
Hosting and elsewhere today. (http://opencloudacademy.com)

Techstars Mentor & SXSW Accelerator Coach 2012 - Present
Mentor & Advise Numerous Techstars Cloud Accelerator & SXSW Startups on Marketing, Branding,Business Models & Messaging. (www.techstars.com/program/locations/cloud/)Presidential Advisor/Texas A&M University-San Antonio 2015–2016
As TAMUSA became a 4 year university I built a new marketing department as a Strategic Advisor
and led all marketing & branding intiatives to build brand awareness of the University. Then went tobecome the Presidential Advisor at Texas A&M University Corpus Christi for 1 year in 2017-2018.

More Information: http://www.nicholaslongo.com
Resume