Sustainability

Sustainability

Coexistence with Local Communities

With Communities and with Our Customers
Coexistence with local communities

Promoting“Urban Dominant strategy”
The Group promotes the“Urban Dominant strategy,”which is a business model pursuing growth in partnershipwith local communities, utilizing our stores as the coreasset to enhance the appeal of the entire area. Promoting
this strategy automatically leads to attracting more visitorsand customers to the area, thus contributing to thecommunity.
In 2017, we opened Ginza Six and Ueno Frontier Towerand succeeded in attracting new customers to both areas.
Ginza Six offers more than retail shopping experience,with Kanze Noh Theater providing opportunities for culturalexchange, the largest rooftop garden in Ginza area, bus
stops and a service center for tourists, etc. It also serves as
an emergency shelter for the stranded in times ofemergency. Thus, it contributes to improving convenienceand amenities of the area, as well as improving disasterpreparedness. In Ueno Frontier Tower, the tourist
information center, “Ueno-ga-Suki”, meaning “we loveUeno”in Japanese and offering local information, events,
and the sale of goods, is on the 1st basement floor of themain building of the Matsuzakaya Ueno Store. In“Okachimachi Panda Hiroba”various events are held on
regular basis in collaboration with the government and theneighboring shopping districts.
In fall 2019, the newly rebuilt main building of theDaimaru Shinsaibashi store and Shibuya Parco are set toopen. In both projects, we will work together with the local
communities and the governments to promote advanced

Ginza Six

Ueno Frontier Tower

PARTNERSHIPFOR THE GOALS

2050TargetThrough coexistence with local communities, we try tounite two goals: realizing a sustainable society andensuring a delightful shopping experience in areas whereretail design is integrated into urban planning. Throughsuch an initiative, we aim to revitalize communities byenhancing the appeal of the area and achieve medium tolong term growth together with communities.

SUSTAINABLE CITIESAND COMMUNITIES

Through partnership among local
communities, governments and retailers, we will
make compatible the solving of environmental issues
and urban/community planning which showcases
local assets, our area of expertise, thereby realizing
sustainable and advanced urban development.

urban development to make the areas more appealing.

Expansion of local production for local
consumption“Local production for local consumption”initiatives help
revitalize local economies. Daimaru and Matsuzakaya
stores aim to contribute to the revitalization of local areas
by expanding the lineup of products that are unique to thearea, capitalizing on its countrywide store network. As partof this initiative, the Matsuzakaya Shizuoka store
collaborated with a local farm and a culinary institute todevelop and sell sweets using local production.

Planting tomatoes tobe used for sweets
together with the local
farmers and culinary
institute students.

Partnerships with universities in the area
The Daimaru Kobe store has entered into a“Comprehensivepartnership agreement on revitalizing local society andpromoting lifelong education”with Kobe Gakuin University.
We are cooperating in nine areas including joint projects forfostering creativity in children, providing support for thenext generation, promoting education and human resource
development, disaster prevention and mitigation, local
development and resolving local issues, among others.
The Matsuzakaya Nagoya store has entered into acomprehensive partnership with Nagoya University.
Through the partnership, both parties will cooperate in thefields of culture, industry, education, academia, etc. for the
purpose of contributing to regional growth and humanresource development.

“Midori-no-hiroba,”
on the 8th floor ofDaimaru Kobe store
was used to provide
a farm experienceand dietaryeducation classes.

Integrated Report 201953