Open Innovation
Practice Insights

Michael Bösinger
Vodafone GmbH
27 May 2024
1

Why Open Innovation?
“No matter who you are,most of the smartest people
work for someone else.”(Bill Joy, co-founder Sun MicroSystems)

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Open Innovation
Systematic, iterative Integration of Customers and Partners
into the Innovation process- DEFINITION -(Partial) opening of the innovation process for thesystematic integration of the crowd, i.e. users,
experts & partners to increase one's own
innovation potential.
- OR -

The formal discipline and practice of leveraging
the discoveries of unobvious others as input
for the innovation process through formal andinformal relationships.
- OR -Source: Chesbrough & Brunswicker (2013), Managing Open Innovation in large firms,
survey report, executive survey on open innovation.,
Source: Timex
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From "The lab is our world"to "the world is our lab".

Open Innovation
Why do Companies apply Open Innovation?

- STRATEGIC Reasons -Source: Chesbrough & Brunswicker (2013), Managing Open Innovation in large firms,
survey report, executive survey on open innovation.
C2 General1Establishing new Partnerships

2Identification and use of newtechnologies & trends, business
opportunities

3

Knowledge Transfer

Open Innovation
A widely used approach to customer-centric productand service development- Spread -75 %Source: Chesbrough & Brunswicker (2013), Managing Open Innovation in large firms,
survey report, executive survey on open innovation.
C2 Generalof Organisations in Europa & USA
apply Open Innovation

Open Innovation Program
Methods to systematically and iteratively integrate customers and partners.
Innovation
ProcessMethods

Identify
Customer NeedGenerateIdeasDevelop
Concepts

Netnography

Open Innovation
ContestLead User Method

Online ResearchCommunities

Open Innovation
Community

Open Innovation
Community

Product Tester,
Platform Dev.

Technology Scouting

Ideation Workshop

Cross Industry

Entrepreneur inResidenceWorkshops

Develop
Product / Service
Online-Product Design
in OI-Communities

Innovation CampProgram
Components

Development Cluster
Open Innovation ForumC2 General

Open Innovation Program

Simplified Process Steps allow commercialisation of the program
Gate
Cross-Industry
Events(Meet Ups)
Networking & matching, teambuilding and Ideation▪ Methods✓ Inspiration Speech✓ Get together✓ Digital Lab✓ Ideation / Brainwriting▪ Result✓ Enriched Ideas✓ Draft Use Cases / Scenarios✓ Draft Concepts✓ Arrange the InnoCamp Teams

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InnoCamp
Substantial deepening of ideas
and use cases▪ Methods✓ Business Logic✓ Hackathon✓ Service Innovation✓ Design Thinking▪ Result✓ Concepts✓ Business Models✓ Digital or physical Prototypes✓ Support for next steps into
the development clusters

Development
Cluster
Iterative development &testing of a marketablesolution▪ Result
technical/functional
prototype validated in
the marketGate
Industrialisation
ClusterIndustrialisation of thesolution▪ Resultcommercial andscalable solution in themarket

Optional
Need for contractual agreements could start here

Open Innovation Program.

Team Ecosystem and sophisticated Toolbox.
ToolboxTeam
Potential
Realisation partner

e.g. Vodafone(Host & Experts)

The unobviousothers

Concept Development
LeadEnterpriseBusiness Model Development
Prototype Development

Designer,
Programmierer

External Experts,
Entrapreneures,
FiunderInnovation-Coaches

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Idea Generation

Product Development

Croud Idea Contest

It is essential to directly interact with the participants through a digital contest platform

Source:ideacrossing.com,
Timex
C2 General9Croud Idea Contest – selected results

Response of 450 Ideas including proposed Business Case in “Connected X challenge” (NB-IoT)
Smart PortableToilets

Real-time information aboutstatus

54
Smart Padlocks

Control and manage yourpadlocks remotely

32

Conn. Alzheimer
Patients

Location information when Alzheimer
patients enter remote areas
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Monitoring Public
Infrastructure

Predictive maintenance ofbridges and levees

46

The GIGA Button

Conduct every kind of action
by pushing button (e.g. shopping)

Smart Patch toTrack Wounds

Secure monitoring of glucose value &wound condition

Fire Prevention &Investigation

Graffiti Vandalism
Detector

Plug & play for fire detection
via smart smoke & heat
detectors
40

Chemical sensors detect
graffiti sprayers and send alarm

Use heat / acoustic sensors topredict replacement need

Post Box
Monitoring

Prevent Illegal
Tree Robbery

Smart Garden

Get push-notification every
time you receive a physicalmailSensors notice if timber stolen,
send alarm & track location

24/7 self control for yourindividual smart pot ecosystem

Monitoring
Roads’ Condition

Acoustic sensors measure roadcondition and report status

101036

Ball Bearings
Heat Check33

Street Lighting
Surveillance

Personal RescueBeacon

Low cost sensor that simply reports
whether light bulb works

Push button and alert rescue team incase of emergency

Open Innovation rogram – selected results
White Label sharing platform - commercial offer

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Open Innovation Program – selected results
Tangible Mock-ups and Prototypes

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Open Innovation Program – selected results
Tangible Mock-ups and Prototypes – Giga Connect Button

Press Button sends a signal to the IoT-Plattform in theCloud
Logic processing of trigger events in Cloud IoT-Plattform
Depending on selection action a signal is generatedand sent to the related actuator
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Open Innovation Program – selected results
Tangible Mock-ups and Prototypes – Graffity Detector
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4Cloud Start: spraying attack starts

4 Detection: the graffiti detector recognize theactivity(NB-IoT graffiti detectors are installed at trains , atthe parking areas or in walls of risky areas asunderground, stations and houses.)4

 Data Transfer: the data obtained from the sensors
are transferred via NB-IoT to the cloud.
 Alarming: the received data are process and thecloud sends a notification with location information
to the responsible person(s) and/or a monitoring
center Reaction: silent alarm to the security/police, whowill go to the affected area and catch the graffiti
painter. Or the light could be switched on and anannouncement is given, noise
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Monitoring/Alarm Center(tablet and Web Mock-ups)

Security
Alert

Security
Alert

3Reaction
5

Vodafone Open Innovation Program – Conclusions from practiceSuccess factors

1

Internal Management and/or Businessstakeholder to secure chosen strategy andpotentially required budget

5

2The right partners for developing andimplementing ideas6

Thematic guideline (Innovation Topic) toensure ideas and concepts will be fit for purpose

3

Interdisciplinary composition of the teams
horizontally on competencies and verticallyon management levels

7

Dedicated professional and independent
organization and execution Team (ideallyfrom external source)

8

The contractual regulation of IP issues clarified inadvance to avoid later conflicts

4
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Personal networking and communication insteadof email for closer, to build trust and enable
exchange of knowledge

An unconventional (isolated) location forworkschops(z.B. Hirschburg)

Vodafone Open Innovation
Programm

Thank you for your Attention

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26 May 2024