For immediate release

ADK Creative One launches a new Creative Boutique, FACTADK Creative One Inc. (Head Office: Minato-ku, Tokyo, Representative Director: KenjiMorinaga, to be referred to as “ADK CO”), is in the process of building a boutique satellite
structure in which multiple creative boutiques with distinct characteristics will be launched.
This will allow the creative agency to provide a wide variety of creative solutions to meetthe needs of clients in this multi-faceted, diversifying communications industry. As the mostrecent development, Masato Mitsudera, Executive Creative Director of ADK CO, haslaunched the creative boutique FACT, based on a concept he has been pursuing.

The following describes the new creative boutique, FACT:[FACT Logo]

[FACT Concept]

Shedding light on valuable facts, creating what moves people
With abundance of goods and overflow of information, it is no longer possible to grab people’s
attention simply by conveying the available information on products or services. FACT aims
to seek or even create with clients, the valuable facts that have not been discovered, toactivate people.
Not simply listening to the client’s brief as previously done, but building proposals based ondiscoveries. The real issues or intentions behind a brief must be found, so that ideas can be
developed utilizing valuable facts that will move people. FACT will have conversations withclients as their creative partners to make this possible. And to stay on top of what ishappening, social issues and facts that can lead to solutions will constantly be observed, toconstruct ideas for proactive proposals to brands, companies and municipalities.
The 2020 Tokyo Olympics/Paralympics, the 2025 Osaka Expo and the SDGs toward 2030.
With these goals ahead, many Japanese corporations consider CSV management to be an
important evolution. Companies and brands are required more than ever, to reassess theirexistence, think about how to realize both social and economic values, and to put these topractice. This means we have entered the competition to find “the values that will activatepeople.” FACT will strive to be the most dependable partner for this objective.

[Members of FACT]

From left to right
Masoto Mitsudera, Executive Creative Director/City Activator
Yoshitora Saeki, Business Director/Projetista
Yasuo Matsubara, Creative Director/Art Director
Kosuke Sawabe, Copywriter/Planner
Daisuke Suzuki, Strategic Planning Director
Yurika Hotta, PR Director/Communication Planner

[Comment by Masato Mitsudera, Representative and CMO]

I am happy to be able to make a fresh start in this new era in a new environment. We arefacing times where we must think how we can update the work of communication, which liesat the core of people and society. And the value of information itself is being highly questioned.
My goal is to pursue activities with the mission to truly activate people through creative ideas
based on “valuable facts” that people will want to convey to others. I have been able to finda diverse group of talented people who can analyze the issues of clients and society without
losing sight of what is essential, and arrive at solutions. We all look forward to creating amovement for this new era.

[Office location]
From May 7, 2019, FACT will start operation at the share office “wework” in Ark Hills,
Roppongi. However, this will be a temporary office and the new location will be announcedsoon.

For further information, please contact:
Kaori Nakajima/Yuri Hirao
PR Department
ADK Holdings Inc.
Tel.: +81-3-6830-3855 e-mail：adkpr@adk.jp