Member of the Financial Accounting Standards Foundation(Note) This document has been translated from the Japanese original for reference purposes only. In the event of any
discrepancy between this translated document and the Japanese original, the original shall prevail.

Summary of Consolidated Financial Statements
for the First Nine Months of the Year Ending June 30, 2012 [Japan GAAP]May 10, 2012
Listed Company:
Stock Exchange:
Code Number:
URL:
Representative:
Contact:
Tel.:
Scheduled date of the filing of quarterly report:
Scheduled date of the start of dividend payments:
Supplemental materials for quarterly financial results:
Presentation of quarterly financial results:

MACROMILL, INC.
Tokyo Stock Exchange3730
http://www.macromill.com/
Tetsuya Sugimoto, Chairman and President
Yasuhiro Kihara, Senior Executive Officer and Chief Financial Officer+81-3-6716-0700
May 14, 2012–
Yes
No
(Figures are rounded down to the nearest million yen.)

1. Consolidated Financial Results for the First Nine Months of the Year Ending June 30, 2012 (July 1, 2011 to March 31, 2012)(1) Consolidated Business Performance(Percentages calculated on year-on-year basis.)

Net sales

Operating income

Ordinary income

Net income

Million yen%

Million yen%

Million yen%

Million yen%

First nine months of year ending
June 2012

10,719

16.1

2,692

28.4

2,557

18.7

1,365

28.0

First nine months of year ended
June 2011

9,236

63.8

2,096

29.1

2,155

32.9

1,066

4.0

(Note) Comprehensive income

First nine months of year ending June 2012
First nine months of year ended June 2011

1,296 million yen
1,038 million yen

24.8%
–%

Diluted net income
per share

Net income per share
Yen

Yen

First nine months of year ending
June 2012

46.76

39.53

First nine months of year ended
June 2011

35.09

34.78

(Note) The Company carried out a 200-for-1 stock split for its common shares, effective on January 1, 2011.
The figures for the first nine months ended March 31, 2011 are calculated under assumption that the stock split was carried out at the beginning of the term.

(2) Consolidated Financial Position
Total assets
First nine months of year ending
June 2012
Year ended June 30, 2011

Net assets
Million yen%

19,406

10,26951.4

11,161

78.2

13,931(Reference) Shareholders’ equity

Shareholders' equity ratio

Million yen

First nine months of year ending June 2012
Year ended June 2011

9,968 million yen
10,893 million yen

2. Dividends
Dividend per share
End of 1stquarter

Record date

End of 2ndquarter

Yen

Year ended June 30, 2011
Year ending June 30, 2012––

End of 3rdquarter

Yen

Year end

Yen

10.00
10.00

–
–

Year ending June 30, 2012
(forecast)

Annual

Yen

Yen

9.00

19.00

13.00

23.00

(Note) Revisions to the dividend forecast published most recently: No(Note) The Company carried out a 200-for-1 stock split for its common shares, effective on January 1, 2011. The figures above are calculated based on the number of shares
after the stock split.

3. Forecast of Consolidated Financial Results for the Year Ending June 30, 2012 (July 1, 2011 to June 30, 2012)(Percentages calculated on year-on-year basis.)

Net sales

Operating income

Million yen

Full year

14,200%

16.3

Million yen

2,900

Ordinary income%

11.4

Million yen

2,900(Note) Revisions to the forecast of consolidated financial results published most recently: No

Net income%

15.0

Million yen

1,500

Net income per share
%

28.1

Yen

49.30

4. Others(1) Changes in significant subsidiaries during the period (changes in specific subsidiaries accompanied by a change in the scope of consolidation):
New:
1(EMBRAIN CO., LTD.)
Exception:–

Yes(Note) For details, please refer to page 4 of the accompanying materials “Changes in significant subsidiaries during the period.”(2) Application of accounting methods unique to the preparation of quarterly consolidated financial statements:

No(3) Changes in accounting policies and changes or restatement of accounting assumptions(i) Changes in accounting policies associated with the revision of accounting standards, etc.:(ii) Changes in accounting policies other than (i):(iii) Changes in accounting assumptions:(iv) Restatement:

Yes
No
No
No

(Note) This refers to any changes in accounting principles, procedures, or representation method of the accounting methods for the preparation of quarterly consolidated
financial statements included in “Changes in Important Items, Etc. That Are Used as Basic Materials for Preparation of Consolidated Financial Statements.”(4) Number of shares outstanding (common stock)(i) Number of shares issued (including
treasury stock) at the end of the term:(ii) Number of shares of treasury stock at theend of the term:(iii) Average number of shares during theperiodMarch 31, 2012

30,821,200 shares

June 30, 2011

32,315,600 shares

March 31, 2012

2,236,000 shares

June 30, 2011

1,774,200 sharesFirst nine months ended
March 31, 2012

29,191,573 sharesFirst nine months ended
March 31, 2011

30,382,200 shares(Note) The Company carried out a 200-for-1 stock split for its common shares, effective on January 1, 2011. The number of shares for the first nine months ended March
31, 2011 above is calculated based on the number of shares after the stock split.

* Disclosure on Quarterly Review ProceduresThis summary of consolidated financial statements is not subject to quarterly review procedures based on the Financial Instruments and Exchange Act.
The quarterly review procedures for the financial statements are in progress at the time of disclosure of this report.
* Note regarding proper use of results forecasts and other special comments(Note regarding forward-looking statements)
The forward-looking statements, such as results forecasts, included in this document are based on information available to management as of the date ofthe document and certain assumptions that management considers reasonable. Actual results may differ significantly due to a range of factors.

Accompanying Materials ― Contents
1. Qualitative Information on First Nine Months Results(1) Qualitative information on consolidated business performance .............................................................................................. 2(2) Qualitative information on consolidated financial position ..................................................................................................... 3(3) Qualitative information on consolidated results forecast......................................................................................................... 4
2. Matters Relating to Summary Information (Other)(1)

Changes in significant subsidiaries during the period............................................................................................................. 4(2)

Application of accounting methods unique to the preparation of quarterly consolidated financial statements....................... 4(3)

Changes in accounting policies and changes or restatement of accounting assumptions........................................................ 4

3. Significant Events regarding the Premise of a Going Concern .......................................................................................................... 44. Quarterly Consolidated Financial Statements .................................................................................................................................... 5(1) Quarterly consolidated balance sheets..................................................................................................................................... 5(2) Quarterly consolidated statements of income and consolidated statements of comprehensive income................................... 7
Quarterly consolidated statements of income
First nine months of consolidated fiscal year .......................................................................................................................... 7
Quarterly consolidated statements of comprehensive income
First nine months of consolidated fiscal year .......................................................................................................................... 8(3) Notes regarding the premise of a going concern ..................................................................................................................... 9(4) Segment information ............................................................................................................................................................... 9(5) Significant changes in shareholders’ equity ............................................................................................................................ 9(6) Significant subsequent events.................................................................................................................................................. 9

1

1. Qualitative Information on First Nine Months Results(1) Qualitative information on consolidated business performance
In the first nine months of the consolidated fiscal year ending June 30, 2012 (from July 1, 2011 to March 31, 2012; hereafter “the firstnine months under review”), the Japanese economy saw movement to recovery due to reconstruction demand for the Great East Japan
Earthquake but, with the reigniting of fears of a European debt crisis, a slowdown in the Chinese economy, the prolonged strength of
the yen and weaker share prices, the outlook for the future remains unclear.
In this environment, Macromill, Inc. (the “Company”) and its consolidated subsidiaries (together, the “Group”) which must speedily
respond to more sophisticated and diverse client needs, enhanced its domestic online research business, and proactively implemented
the development of overseas business and the creation of new businesses by combining M&A and business collaborations.

The domestic online research business, which makes up the majority of sales, partly because of the impact of last year’s earthquake,saw an increase in sales to just about all industries including advertising agencies, consumer goods manufacturers, the informationand telecommunications industry and services and, in particular, sales growth during the January-March quarter was remarkable.
Further, in the domestic database business under Other Services segment, sales of the consumer purchase database service QPR
increased 92.4% over the same period last year making favorable progress including turning a profit on a monthly basis. As a result of
the above, the first nine months under review posted all-time record sales and, with regard to profit, through the effect of increased
sales and the integration with Yahoo Japan Value Insight Corporation, all-time record operating income, ordinary income andquarterly net income were achieved.
Specific domestic and overseas measures were as follows:First, the domestic online research business, which is the Company’s main business, was enhanced by the establishment of a joint
venture company with Dentsu Marketing Insight, Inc. called Dentsu Macromill, Inc. in April 2012. As a result of this, the aim is toprovide a more efficient and accurate service by consolidating the Dentsu Group’s marketing research, including online research.
Further, given the rapid diffusion of smartphones, in March, the major online research system in the online research business,
Automatic Internet Research system (hereafter AIRs) completed its smartphone compatibility and monitors can now easily answer
surveys from smartphones. The Company aims to improve the acquisition of young monitors, who have a strong affinity forsmartphones, and to improve the survey recovery rate since it is no longer necessary to choose a place to answer from.
Regarding overseas business development, EMBRAIN CO., LTD. (hereafter EMBRAIN), a leading South Korean online research
provider, became a consolidated subsidiary. By generating synergy between EMBRAIN’s knowledge of and brand power in the South
Korean market and the Company’s carefully cultivated domestic online research knowhow, the Company will establish a businessfoundation for the South Korean market where market growth is greatly expected in future.
In China, in March, the Company invested 556 million yen (6.9% ownership stake) in Shanghai United Cities Industry Co., Ltd.
(hereafter Shanghai UC), which has seen rapid growth based on its marketing solutions business, through Shanghai UC’s holding
company, Pride Oceans Investments, Ltd. By making effective use of Shanghai UC’s database of members, the Company aims to
improve the value of the Group in China by not only offering research but also providing promotional and sales promotion support
and other marketing support services.
In the first nine months, the Group recorded net sales of 10,719 million yen (an increase of 16.1% year on year), operating income of
2,692 million yen (a rise of 28.4%), ordinary income of 2,557 million yen (up 18.7%), and net income of 1,365 million yen (up28.0%).
Following are the net sales by service segment:(i) Automatic Research Service
Automatic Research Service uses the Company’s proprietary Automatic Internet Research system (hereinafter AIRs) to conduct
market research, which is the Company’s core business. During the first nine months under review, demand for research was positivefrom research companies, consulting firms, information and telecommunications companies and others. Sales increased 10.2% year
on year to 5,727 million yen.
(ii) Tabulation Service
Tabulation Service is a service where, after data collection via AIRs, specialist employees produce specific tables and graphs
matching the purpose of the relevant research. As transactions with general companies expand, needs for an integrated service fromdata collection to tabulation and analysis are increasing. An increase in projects requiring tabulation ancillary to fieldwork and anenhanced capability to systematically handle projects pushed sales up by 19.0% year on year to 658 million yen.

2

(iii) Analysis Service
Analysis Service covers designing survey forms and questionnaire as well as producing a range of reports after collecting researchdata. To provide analytical reports in accordance with the marketing issues and research objectives of customers, the Company has
been working to strategically improve its capabilities to propose projects and analyze data by maximizing customer contact. Sales
increased 18.8% year on year to 1,046 million yen as transactions with general business companies increased and the need foranalysis with a high degree of difficulty led to a positive shift in orders.
(iv) Qualitative Research Service (Group Interview, etc.)
Qualitative Research Service carries out group or one-on-one interviews for in-depth insights into the psychology of respondents.
Demand for qualitative research is steadily rising as consumer-goods companies in particular seek to better identify the diversified
interests and preferences of consumers. In the first nine months under review, there was a big increase in orders from the informationand telecommunications industry and others. Sales increased by 24.0% year on year to 905 million yen.
(v) Customized Research Service
Customized Research Service prepares tailor-made survey sheets and collects research data for more individualized research projects
beyond the scope manageable by AIRs. Although enhancements of AIRs functionality resulted in more research projects being
carried out by AIRs, sales increased by 12.2% year on year to 1,057 million yen due to an increase in the number of proposals using
conjoint analysis and analysis using Maximum difference scaling (MaxDiff) that required the creation of special research screens.
(vi) Global Research Service
This service includes research into overseas markets for domestic companies as well as marketing research for overseas companies.
During the first nine months under review, orders from electric machinery makers, advertising agencies, research companies,
consulting firms, etc. were positive. As a result, sales increased 15.5% year on year to 400 million yen(vii) Mobile Research Service
Mobile Research Service collects data using mobile phones. Even though mobile phones are used in the research scene to collectphoto images from camera-equipped mobile phones and to understand consumer psychology immediately after a purchase, sales
declined 15.9% year on year to 57 million yen as, due to the increased diffusion of smartphones, there was a decline in demand forspecialized, feature phone research.
(viii) Other Services
Other Services consist of sales of consolidated subsidiaries, QPR, a consumer purchase database service, AIRsMEMBERS(SaaS-type customer management services), a service that combines the functionality of AIRs with customer management systems,
and Brand Data Bank (bdb), a database subscription service that provides consumer profiles based on surveys of 30,000 panel
members with questions such as possessions, interests, and brand preferences. With regard to QPR, since July 2011, the number ofmonitors has increased to 30,000 and the ability to analyze more of our customers’ products made a big contribution to sales growth.
In addition, data sales by M-Cube and Associates, Inc., a consolidated subsidiary that constructs QPR panels and collects data, werepositive. Other Services sales increased 67.8% year on year to 866 million yen.

(2) Qualitative information on consolidated financial position
At the end of the third quarter under review, total assets were valued at 19,406 million yen, a rise of 5,474 million yen from the end of
the previous fiscal year. This was mainly due to an increase in notes and accounts receivable—trade of 1,377 million yen, an increase
in investment securities of 1,310 million yen, an increase in cash and deposits of 909 million yen and an increase in goodwill of 577
million yen.
Liabilities stand at 9,136 million yen, increasing 6,366 million yen from the end of the previous fiscal year. This principally reflects
the issuing of a bond with subscription rights to shares of 5,000 million yen and an increase in accounts payable—other of 738
million yen.
Net assets were 10,269 million yen, a decrease of 891 million yen. This is mainly due to a decrease of 1,847 million yen in thepurchase of treasury stock.

(3) Qualitative information on consolidated results forecast
There has been no change to the consolidated results forecasts for the year ending June 30, 2012 announced on August 3, 2011.

3

2. Matters Relating to Summary Information (Other)(1) Changes in significant subsidiaries during the period
As a result of the Company’s purchase of shares in EMBRAIN CO., LTD. as of February 28, 2012, the company has been
consolidated beginning with the third quarter under review. In addition, from the third quarter under review, a new company,
M-PROMO, INC. has been included in consolidated accounts.

(2) Application of accounting methods unique to the preparation of quarterly consolidated financial statements
None applicable(3) Changes in accounting policies and changes or restatement of accounting assumptions
None applicable

3. Significant Events regarding the Premise of a Going Concern
None applicable44. Quarterly Consolidated Financial Statements(1) Quarterly consolidated balance sheets(Unit: thousand yen)
As of June 30, 2011
AmountAs of March 31, 2012
Amount

6,743,362
2,359,373
200,081
10,496
4,793
2,019
518,001
162,972(942)

7,653,333
3,737,304–
11,465
3,174
3,920
536,197872,641(74,009)

10,000,157

12,744,028

522,047

497,440

259,352
482,770433,634

520,073
1,060,593
454,131

AssetsCurrent assets
Cash and deposits
Notes and accounts receivable–trade
Short-term investment securities
Work in process
Preproduction
Supplies
Deferred tax assets
Other
Allowance for doubtful accounts
Total current assets
Noncurrent assets
Property, plant and equipment
Intangible assets
Software
Goodwill
Other

1,175,757

2,034,798

Investments and other assets
Investment securities
Other
Allowance for doubtful accounts

Total intangible assets

1,195,877
1,038,235(871)

2,506,621
1,624,535(1,250)Total investments and other assets

2,233,240

4,129,906

Total noncurrent assets
Total assets

53,931,046

6,662,146

13,931,204

19,406,174

(Unit: thousand yen)
As of June 30, 2011
AmountAs of March 31, 2012
Amount––747,254
658,166
848,436
45,026369,321262,4503,624
1,486,016
729,753
1,059,397
25,171
345,115

2,668,205

3,911,529––––
99,4542,018

5,000,000
6,846
88,586
19,237
109,715410

101,472

5,224,795

Total liabilities

2,769,678

9,136,325

Net assets
Shareholders' equity
Capital stock
Capital surplus
Retained earnings
Treasury stock

1,597,858
4,865,040
5,583,316(1,106,674)

1,629,258
4,870,184
5,266,500(1,742,517)

Liabilities
Current liabilities
Short-term loans payable
Current portion of long-term loans payable
Accounts payable–other
Income taxes payable
Allowance for panelists–points
Reserve for bonuses
Other
Total current liabilities
Long-term liabilities
Bonds with subscription rights to shares
Long-term loans payable
Provision for retirement benefits
Provision for directors' retirement benefits
Asset retirement obligations
Other
Total long-term liabilities

10,939,539

10,023,426

Accumulated other comprehensive income
Valuation difference on available-for-sale securities
Foreign currency translation adjustment

Total shareholders' equity(43,785)(2,197)(52,570)(2,782)

Total of accumulated other comprehensive income(45,982)(55,353)

40,127
227,841

36,697265,078

11,161,526

10,269,849

13,931,204

19,406,174

Subscription rights to shares
Minority interests
Total net assets
Total liabilities and net assets

6

(2) Quarterly consolidated statements of income and consolidated statements of comprehensive income(Quarterly consolidated statements of income)(First nine months of consolidated fiscal year)(Unit: thousand yen)

Net sales
Cost of sales

First nine months ended
March 31, 2011
Amount9,236,975
4,656,047

First nine months ended
March 31, 2012
Amount10,719,743
5,127,075

Gross profit

4,580,928

5,592,667

Selling, general and administrative expenses

2,484,431

2,900,476

Operating income

2,096,496

2,692,191

42,9381,185
248
28,22432,310––32,70072,59565,011

3,061
–
640
–
2,913
6,022
–
1,189

3,008
171,089
1,031
6,358
–
15,110547
2,076

Non-operating income
Interest income
Dividends income
Foreign exchange gains
Other
Total non-operating income
Non-operating expenses
Loss on transfer of accounts receivable
Equity in losses of affiliates
Stock issuance cost
Bond issuance cost
Deferred organization expenses
Commission for purchase of treasury stock
Foreign exchange losses
Other
Total non-operating expenses
Ordinary income
Extraordinary income
Gain on sales of investment securities
Gain on reversal of subscription rights to shares
Total extraordinary income
Extraordinary loss
Loss on retirement of noncurrent assets
Loss on adjustment for changes of accounting
standard for asset retirement obligations
Integration-related expenses
Total extraordinary losses
Income before income taxes and minority interests
Income taxes–current
Income taxes–deferred
Total income taxes

13,828199,221

2,155,264

2,557,981––

45,206993–

46,199147,970

7,869

24,323–84,487–

256,780

7,869

1,898,483

2,596,311

742,389
100,625

1,284,304
6,247

843,015

1,290,552

Income before minority interests

1,055,467

1,305,758

Minority interests in income (loss)(10,740)(59,353)

1,066,208

1,365,112

Net income7

(Quarterly consolidated statements of comprehensive income)(First nine months of consolidated fiscal year)(Unit: thousand yen)First nine months ended
March 31, 2011
Amount
1,055,467

First nine months ended
March 31, 2012
Amount1,305,758(16,726)–(8,785)(650)(16,726)(9,435)Comprehensive income

1,038,741

1,296,323(Comprehensive income attributable to)Comprehensive income attributable to owners of theparentComprehensive income attributable to minority interests

1,049,482

1,355,742(10,740)(59,418)

Income before minority interests
Other comprehensive income
Valuation difference on available-for-sale securities
Foreign currency translation adjustment
Total other comprehensive income8(3) Notes regarding the premise of a going concern
None applicable(4) Segment information
Overview of reportable segments
The major business of the Group is online research using AIRs. As its economic characteristics and markets where the services are
sold are almost identical, the segments reported by the Company are limited solely to the online research business segment. As aresult, a statement on reportable segments is omitted.

(5) Significant changes in shareholders’ equity
None applicable(6) Significant subsequent events
None applicable9