Member of the Financial Accounting Standards Foundation(Note) This document has been translated from the Japanese original for reference purposes only. In the event of any
discrepancy between this translated document and the Japanese original, the original shall prevail.

Summary of Consolidated Financial Statements
for the First Quarter of the Year Ending June 30, 2013 [Japan GAAP]
November 13, 2012
Listed Company:
Stock Exchange:
Code Number:
URL:
Representative:
Contact:
Tel.:
Scheduled date of the filing of quarterly report:
Scheduled date of the start of dividend payments:
Supplemental materials for quarterly financial results:
Presentation of quarterly financial results:

MACROMILL, INC.
Tokyo Stock Exchange3730
http://www.macromill.com/
Tetsuya Sugimoto, Chairman and President
Yasuhiro Kihara, Senior Executive Officer and Chief Financial Officer+81-3-6716-0700
November 13, 2012–
Yes
No
(Figures are rounded down to the nearest million yen.)

1. Consolidated Financial Results for the First Quarter of the Year Ending June 30, 2013 (July 1, 2012 to September 30, 2012)(1) Consolidated Business Performance(Percentages calculated on year-on-year basis.)

Net sales

Operating income

Ordinary income

Net income

Million yen%

Million yen%

Million yen%

Million yen%

First quarter of year ending
June 2013

3,978

24.2

870

35.8

881

33.1

648

89.1

First quarter of year ended
June 2012

3,204

12.5

641

12.9

661

13.7

342

21.0

(Note) Comprehensive income

First quarter of year ending June 2013
First quarter of year ended June 2012

661 million yen
320 million yen

106.3%
9.1%

Diluted net income
per share

Net income per share
Yen

Yen

First quarter of year ending
June 2013

23.27

19.51

First quarter of year ended
June 2012

11.52

10.56

(2) Consolidated Financial Position
Total assets
First quarter of year ending
June 2013
Year ended June 30, 2012

Net assets
Million yen%

18,305

10,044

53.4

9,899

51.4

18,770(Reference) Shareholders’ equity

Shareholders' equity ratio

Million yen

First quarter of year ending June 2013
Year ended June 2012

9,767 million yen
9,640 million yen

2. Dividends
Dividend per share
End of 1stquarter

Record date

End of 2ndquarter

Yen

Year ended June 30, 2012
Year ending June 30, 2013––

Year ending June 30, 2013
(forecast)End of 3rdquarter

Yen

Year end

Yen

Annual

Yen

Yen

10.00

–

13.00

23.00

12.00

–

13.00

25.00

(Note) Revisions to the dividend forecast published most recently: No

3. Forecast of Consolidated Financial Results for the Year Ending June 30, 2013 (July 1, 2012 to June 30, 2013)(Percentages calculated on year-on-year basis.)

Net sales

Operating income

Million yen%

Million yen

Ordinary income%

Million yen

Net income%

Million yen

Net income per share%

YenFirst half

8,200

20.5

1,930

24.7

1,930

22.4

1,000

25.0

35.67

Full year

16,800

18.1

3,900

26.5

3,900

31.1

2,100

37.6

74.91

(Note) Revisions to the forecast of consolidated financial results published most recently: No

* Notes(1) Significant changes in subsidiaries during the period (changes in specific subsidiaries accompanied by a change in the scope of consolidation):New:–
Exception:–

No(Note) Any changes in specific subsidiaries accompanied by a change in the scope of consolidation during the first quarter under review(2) Application of accounting methods unique to the preparation of quarterly consolidated financial statements:

No(Note) Application of simplified accounting methods or accounting methods unique to the preparation of quarterly consolidated financial statements(3) Changes in accounting policies and changes or restatement of accounting assumptions(i) Changes in accounting policies associated with the revision of accounting standards, etc.:(ii) Changes in accounting policies other than (i):(iii) Changes in accounting assumptions:(iv) Restatement:

Yes
No
No
No

(Note) For details, please refer to 2. Matters Relating to Summary Information (Notes), (3) Changes in accounting policies and changes or restatement of accounting
assumptions on page 4 of the accompanying materials.

(4) Number of shares outstanding (common stock)(i) Number of shares issued (including treasury stock) at the end of the term:
September 30, 2012
30,873,800 shares(ii) Number of shares of treasury stock at the end of the term:
September 30, 2012
3,018,600 shares(iii) Average number of shares during the period
First quarter ended September 30, 2012
27,871,618 shares

June 30, 2012

30,868,400 shares

June 30, 2012

2,835,700 sharesFirst quarter ended September 30, 2011

29,767,982 shares* Disclosure on Quarterly Review ProceduresThis summary of consolidated financial statements is not subject to quarterly review procedures based on the Financial Instruments and Exchange Act.
The quarterly review procedures for the financial statements are in progress at the time of disclosure of this report.
* Note regarding proper use of results forecasts and other special comments
The forward-looking statements, such as results forecasts, included in this document are based on information available to management as of the date ofthe document and certain assumptions that management considers reasonable. Actual results may differ significantly due to a range of factors.

Accompanying Materials ― Contents
1. Qualitative Information on First Quarter Results ............................................................................................................................... 2(1) Qualitative information on consolidated business performance .............................................................................................. 2(2) Qualitative information on consolidated financial position ..................................................................................................... 3(3) Qualitative information on consolidated results forecast......................................................................................................... 3
2. Matters Relating to Summary Information (Notes)............................................................................................................................ 4(1)

Changes in significant subsidiaries during the period............................................................................................................. 4(2)

Application of accounting methods unique to the preparation of quarterly consolidated financial statements....................... 4(3)

Changes in accounting policies and changes or restatement of accounting assumptions........................................................ 4

3. Significant Events regarding the Premise of a Going Concern .......................................................................................................... 44. Quarterly Consolidated Financial Statements .................................................................................................................................... 5(1) Quarterly consolidated balance sheets..................................................................................................................................... 5(2) Quarterly consolidated statements of income and consolidated statements of comprehensive income................................... 7
Quarterly consolidated statements of income
First quarter of consolidated fiscal year................................................................................................................................... 7
Quarterly consolidated statements of comprehensive income
First quarter of consolidated fiscal year................................................................................................................................... 8(3) Notes regarding the premise of a going concern ..................................................................................................................... 9(4) Significant changes in shareholders’ equity ............................................................................................................................ 9(5) Segment information ............................................................................................................................................................... 9

1

1. Qualitative Information on First Quarter Results(1) Qualitative information on consolidated business performance
In the first quarter of the consolidated fiscal year ending June 30, 2013 (from July 1, 2012 to September 30, 2012; hereinafter “thefirst quarter under review”), the Japanese economy staged a gradual recovery, reflecting relatively steady domestic demand, mainly
related to reconstruction projects in areas affected by the Great East Japan Earthquake. However, the outlook remained uncertain,
given concerns over a slowdown in economic growth in China, the European financial crisis, and other negative factors.
In this environment, Macromill, Inc. (the “Company”) and its consolidated subsidiaries (together, the “Group”) focused on not only
strengthening the domestic online research business, the Group’s mainstay business, but also on collecting information anddeveloping new business opportunities in an strategic manner in preparation for medium-term growth. Meanwhile, the Groupaggressively sought to develop global operations and new services. Consequently, the Group revised upward the targets for thecurrent fiscal year in the Medium-Term Management Plan announced in August 2011.
In the domestic online research business, which accounts for most of the Group’s net sales, net sales and income for the first quarter
under review increased by double digits, chiefly due to a significant rise in orders from food manufacturers. In an effort to achieve thenext-stage growth, the Group restructured its organizations in October 2012, and it developed a flexible and efficient operating
structure by further enhancing cooperation between the marketing research business segment and the data base business segment. By
carrying out these initiatives, further strengthening product quality, and steadily bolstering its ability to propose plans, the Group has
been resolved to develop and expand relationships with its customers.
Overseas, the Company started to offer the research service using product samples to Japanese companies in China jointly with
Shanghai United-Cities Industry Co., Ltd. (hereinafter Shanghai UC), in which the Company had invested. Through these services,
the Company will develop a promotion business, in which Japanese companies are able to carry out promotional activities for
Shanghai UC’s approximately 15 million UC club members.
In the new business domain, the Company will promptly develop a promotion service readily accessible to anybody by using
smartphones, to be launched next spring.
Based on its policy of “by pursuing innovation, realize a society in which anybody can use a marketing service,” the Company isunited in its determination to continue to grow and expand its businesses in the future.
In the first quarter, the Group recorded net sales of 3,978 million yen (an increase of 24.2% year on year), operating income of 870
million yen (an increase of 35.8%), ordinary income of 881 million yen (up 33.1%), and net income of 648 million yen (up 89.1%).
Following are the net sales by service categories. Because disclosure classifications have been changed since the quarter under review,the year on year changes of each service segment were calculated by adjusting the results for the previous fiscal year based on therevised service segments.
(i) Automatic Research Service
The automatic research service is the market research service using the Automatic Internet Research system (hereinafter “AIRs”)
uniquely developed by the Company. This is the core service of the Macromill Group. In the first quarter of the consolidated fiscal
year under review, demand for research remained strong from information and telecommunications companies, research companies,and consulting firms, among others. As a result, total net sales in this service segment came to 1,874 million yen (up 6.2% year onyear).
(ii) Tabulation Service
Tabulation Service is a service where, after data collection via AIRs, specialist employees produce specific tables and graphs
matching the purpose of the relevant research. Given the increasing need for an integrated service from fieldwork to data collection,
tabulation and analysis, the increase in the number of projects requiring tabulation ancillary to fieldwork and an improved ability to
manage operations based on teams proved effective, and boosted total net sales in this service segment by 14.7% year on year, to 223
million yen.
(iii) Analysis Service
Analysis Service covers designing survey forms and questionnaire as well as producing a range of reports after collecting researchdata. To respond to the increasing need for analysis services associated with increasingly diversified and sophisticated marketing
issues that customers confront, the Company has been working to bolster the skills of specialist employees and develop management
structures in a systematical manner. As a result, with robust orders from a wide range of general companies, total net sales in thisservice segment rose 14.9% year on year, to 351 million yen.

2

(iv) Qualitative Research Service (Group Interview, etc.)
Qualitative Research Service carries out group or one-on-one interviews for in-depth insights into the psychology of respondents. The
Company focused on strengthening its management structures and the ability to effectively handle projects. As a result, both sales andthe number of projects increased, and orders particularly from information and telecommunication companies and food manufacturers
remained strong. Reflecting these developments, total net sales in this service segment rose 33.2% year on year, to 347 million yen.
(v) Customized Research Service
Customized Research Service prepares tailor-made survey sheets and collects research data for more individualized research projects
beyond the scope manageable by AIRs. Although enhancements to the functionality of AIRs have extended the scope of research thatcan be covered by automatic research services, the number of projects that required the preparation of unique research screens andresearch using special analytical methods increased. As a result, total net sales in this service segment increased 4.7% year on year, to
329 million yen.
(vi) Global Research Service
This service includes research into overseas markets for domestic companies as well as marketing research for overseas companies.
Orders particularly from food manufacturers and other companies, including consumer-goods companies, remained robust, and thenumber of overseas research accounts for customers continued to increase. As a result, total net sales in this service segment jumped
51.6% year on year, to 143 million yen.
(vii) QPR Service
QPR Service carries out research services that offer the data of consumers’ daily purchasing trends that are collected through thespecial portable bar code scanner. This service comprises QPR-TRACE, a system that prepares a report in regular format aboutpurchasing trends based on purchasing data collected on a daily basis, QPRMill, a net research service using QPR monitors,
QPR-ANALYZE, a system that offers on-the-spot analysis of purchasing data and is able to respond to even sophisticated tabulationin accordance with individual issues, and QPR-SCAPE, a system that offers a profile of purchasers by lifestyle and values. Given arise in orders, in tandem with steady increases in the number of companies with a yearly contract and the expansion of the scope ofcustomers, net sales in QPR Service jumped 62.4% year on year, to 254 million yen.
(viii) Overseas business domain
Overseas business domain comprises sales of consolidated subsidiaries in China and South Korea. The business expanded on thestrength of progress developing customers in China and the fact that the integrated management of MACROMILL EMBRAIN started
to generate positive results in South Korea. As a result, total net sales in this service segment rose 11,539.2% year on year, to 359
million yen.
(ix) Other Services
Other Services chiefly consist of AIRsMEMBERS (SaaS-type customer management services), a service that combines thefunctionality of AIRs with customer management systems, Brand Data Bank (bdb), a database subscription service that provides
consumer profiles based on surveys of 30,000 panel members into possessions, interests, and brand preferences, Mobile ResearchService, a service that collects data by using mobile phones, and sales of domestic consolidated subsidiaries. Partly due to the factthat the Company allocated sales resources to Automatic Research Service and other services on a priority basis, sales of Other
Services fell 12.9%, to 92 million yen.

(2) Qualitative information on consolidated financial status
At the end of the first quarter under review, total assets were valued at 18,305 million yen, a decline of 464 million yen from the endof the previous fiscal year. This was mainly due to an increase in notes and accounts receivable—trade of 326 million yen, which wasoffset by a decrease in cash and deposits of 818 million yen and other factors.
Liabilities stood at 8,261 million yen, decreasing 609 million yen from the end of the previous fiscal year. This principally reflects a
decline in income taxes payable of 773 million yen, as a result of payments of income taxes.
Net assets were 10,044 million yen, an increase of 144 million yen. This is mainly due to a rise in retained earnings of 284 million
yen, offsetting a decrease of 159 million yen from the purchase of treasury stock.

(3) Qualitative information on consolidated results forecast
There has been no change to the consolidated results forecasts for the year ending June 30, 2013 announced on August 8, 2012.

3

2. Matters Relating to Summary Information (Notes)(1) Changes in significant subsidiaries during the period
None applicable(2) Application of accounting methods unique to the preparation of quarterly consolidated financial statements
None applicable(3) Changes in accounting policies and changes or restatement of accounting assumptions(Changes to the depreciation method)
In accordance with the revision of the Corporation Tax Act of Japan, from the first quarter of the consolidated fiscal year underreview, the Company and its domestic consolidated subsidiaries have changed the depreciation method for the property, plant andequipment acquired on or after July 1, 2012 to the method under the revised act.
The impact of this change on income and loss for the first quarter under review is immaterial.

3. Significant Events regarding the Premise of a Going Concern
None applicable44. Quarterly Consolidated Financial Statements(1) Quarterly consolidated balance sheets(Unit: thousand yen)
As of June 30, 2012
AmountAssetsCurrent assets
Cash and deposits
Notes and accounts receivable–trade
Work in process
Preproduction
Supplies
Deferred tax assets
Other
Allowance for doubtful accounts
Total current assets

As of September 30, 2012
Amount8,420,393
2,978,743
16,011
793
3,155
573,521382,265(65,212)7,601,497
3,304,986
24,452–
2,643
482,932
278,285(70,348)

12,309,672

11,624,450

Fixed assets
Property, plant and equipment
Intangible assets
Software
Goodwill
Other504,643

512,527

505,876
1,022,094
513,222497,404
1,102,405
572,924

Total intangible assets

2,041,192

2,172,734

Investments and other assets
Investment securities
Other
Allowance for doubtful accounts

2,533,594
1,382,910(1,250)2,481,097
1,516,313(1,250)Total investments and other assets

3,915,254

3,996,159

Total noncurrent assets
Total assets

5

6,461,090

6,681,421

18,770,763

18,305,872

(Unit: thousand yen)
As of June 30, 2012
AmountLiabilities
Current liabilities
Short-term loans payable
Current portion of long-term loans payable
Accounts payable–other
Income taxes payable
Reserve for bonuses
Allowance for panelists–points
Other

As of September 30, 2012
Amount207,7762,293
803,018
1,039,015
141,0311,090,330
351,420

210,782
1,161
1,013,502
265,482
25,1201,162,067
348,997

3,634,885

3,027,113

5,000,000
6,497
76,97537,841
111,7852,813

5,000,000
6,582
75,80939,891
112,197–

5,235,912

5,234,480

Total liabilities

8,870,798

8,261,593

Net assets
Shareholders' equity
Capital stock
Capital surplus
Retained earnings
Treasury stock

1,644,095
4,885,021
5,427,119(2,228,326)

1,645,792
4,886,718
5,711,378(2,388,190)

Total current liabilities
Long-term liabilities
Corporate bonds with stock acquisition rights
Long-term loans payable
Provision for retirement benefits
Provision for directors' retirement benefits
Asset retirement obligations
Other
Total long-term liabilities

9,727,909

9,855,699

Accumulated other comprehensive income
Valuation difference on available-for-sale securities
Foreign currency translation adjustment

Total shareholders' equity(48,444)(38,494)(61,562)(26,781)

Total of accumulated other comprehensive income(86,939)(88,344)

31,980227,01435,276
241,646

9,899,965

10,044,278

18,770,763

18,305,872

Stock acquisition rights
Minority interests
Total net assets
Total liabilities and net assets

6

(2) Quarterly consolidated statements of income and consolidated statements of comprehensive income(Quarterly consolidated statements of income)(First quarter of consolidated fiscal year)(Unit: thousand yen)

Net sales
Cost of sales

First quarter ended
September 30, 2011
Amount3,204,065
1,620,333

Gross profit

First quarter ended
September 30, 2012
Amount3,978,141
2,100,823

1,583,731

1,877,317

Selling, general and administrative expenses

942,223

1,006,425

Operating income

641,508

870,892

Non-operating income
Interest income
Foreign exchange gains
Equity in earnings of affiliates
Other

5,215
3,694
–
27,838

11,710–176
10,003

Total non-operating income

36,74921,890

–
974
2,762
94
–
6,358
6,061
129

3,200
377
–
187
1,400
–
2,074
4,485

Non-operating expenses
Interest expenses
Loss on transfer of accounts receivable
Equity in losses of affiliates
Stock issuance cost
Foreign exchange losses
Bond issuance cost
Commission for purchase of treasury stock
Other
Total non-operating expenses
Ordinary income
Extraordinary income
Gain on sales of investment securities
Total extraordinary income
Extraordinary loss
Loss on retirement of fixed assets
Loss on valuation of investment securities
Total extraordinary losses

16,37911,726

661,877

881,055

–

2,846

–

2,846

3,796
–

3,436
7,823

3,796

11,260

Income before income taxes and minority interests

658,080

872,641

Income taxes–current
Income taxes–deferred

298,499
38,189260,501(49,868)

Total income taxes

336,689

210,633

Income before minority interests

321,391

662,008

Minority interests in income (loss)(21,582)

13,324

Net income

342,973648,684

7

(Quarterly consolidated statements of comprehensive income)(First quarter of consolidated fiscal year)(Unit: thousand yen)First quarter ended
September 30, 2011
Amount321,391First quarter ended
September 30, 2012
Amount662,008

3,839(4,402)(13,117)
12,941

(562)

(176)

Comprehensive income

320,828

661,832(Comprehensive income attributable to)Comprehensive income attributable to owners of theparent company
Comprehensive income attributable to minority interests

342,851

647,279(22,022)

14,553

Income before minority interests
Other comprehensive income
Valuation difference on available-for-sale securities
Foreign currency translation adjustment
Total other comprehensive income8(3) Notes regarding the premise of a going concern
None applicable(4) Significant changes in shareholders’ equity
None applicable(5) Segment information
Overview of reportable segments
The major business of the Group is online research using AIRs. As its economic characteristics and markets where the services soldare almost identical, the segments reported by the Company are limited solely to the online research business segment. As a result, astatement on reportable segments is omitted.

9