The 9th TRIZ Symposium 201３

Scheme of 'New Product and Service' System Creation Using TRIZ
- Search for a Creating Method of "New Product and Service" System
by Analyzing "Hot Sellers and Services" Using TRIZ Business and Management TRIZ Research Subcommittee
Japan TRIZ Society, NPO

Osamu Ikeda
Nikon Imaging System Inc.
Hisataka Izawa Sony Corporation
Fumiko Kikuchi Pioneer Corporation
Yasuo Moriya
Fujitsu Advanced Technologies Ltd.
 Ikuo Yoshizawa SANNO Institute of Management

Japan TRIZ Society Business and Management WG

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The 9th TRIZ Symposium 201３

What are the business and management TRIZ research subcommittee meeting?
It acts for the spread and the development of the research on the business and the
management field and TRIZ like the construction of the guidance etc.
Fiscal year 2012, the TRIZ idea and the technique are applied, "Hot-selling productand service" system is analyzed, and it has searched for the method of creating "Newitem and service" system.
Fiscal year 2013, the frame of "New item and service" system creation that applies
TRIZ is presented from a current result of review.

【Contents】
1.Is there a law in the creation of "New item and service" system?
【 two hypotheses and hows (details) to advance research activities 】
2.Creation of "New item and service" system【 frame of approach 】
3.Method of approaching "New item and service" system creation with present
axis
4."New item and service" Comparison between system and contradiction
settlement plan【 verification of hypothesis ①】
5.Relation between life cycle and evolution trend of system【 verification of
hypothesis ②】
6.Method of approaching "New item and service" system creation with axis in the
future7.Approach for fiscal year 2014 to deepen content of frame of "New item andservice" system creation

Japan TRIZ Society Business and Management WG

Management
Business

Technologicalopportunity

2

The 9th TRIZ Symposium 201３

1. Is there a law in the creation of "New item and service" system?
Two hypotheses and how to advance research activities

A concrete case with "Hot-selling productand service" system is researched.
It analyzes it by the TRIZ idea and the technique.
Systematic
approach

The past

Contradicti
on Matrix

Present The future

悪化するパラメータ

Super System

1
移
動
物
体
の
重
量

2
静
止
物
体
の
重
量

3
移
動
物
体
の
長
さ

4
静
止
物
体
の
長
さ

5
移
動
物
体
の
面
積

6
静
止
物
体
の
面
積

7
移
動
物
体
の
体
積

8
静
止
物
体
の
体
積

9
速
度

10
力

11
応
力
ま
た
は
圧
力

12
形
状

13
物
体
の
構
成
の
安
定
度

14
強
度

Evolution
trend

改善するパラメータ

System1 移動物体の重量

15,8
29,34

2 静止物体の重量
3 移動物体の長さ5 移動物体の面積

2,17,
29,4

Sub System

14,16
18,4

2,26,
29,40

8,10
18,37

10,36
37,40

10,14
35,40

1,35
19,39

28,27
18,40

8,10
19,35

13,29
10,18

13,10
29,14

26,39
1,40

28,2
10,27

13,4
8

17,10
4

1,8
35

1,8
10,29

1,8
15,34

28,10

1,14
35

13,14
15,7

39,37
35

19,30
35,2

10,15
36,28

5,34
29,4

11,2
13,39

3,15
40,14

1,18
35,36

10,15
36,37

2,38

40

15,35
36,37

6,35
36,37

1,16
29,4

28,10
1,39

9,14
16,7

2,18
37

24,35

7,2
35

34,28
35,40

9,14
17,15

13,28
15,19

6,18
38,40

35,15
18,34

28,33
1,18

8,3
26,14

18,21
11

10,35
40,34

35,10
21

35,10
14,27

35,4
15,10

35,33
2,40

9,18
3,40

33,1
18,4

30,14
10,40

35,8
2,14
7,14
17,4

29,30
4,34

26,7
9,39
1,7
4,35

35,10
19,14

2,8
16,38
5,35
14,2

7,17
4,35
17,7
10,40

30,2
14,18

8 静止物体の体積

29,2
40,28
35,30
13,2

15,17
4
35,28
40,29

6 静止物体の面積
7 移動物体の体積

29,17
38,34
10,1
29,35

8,15,
29,34

4 静止物体の長さ

19,14

1,7
4,17

29,4
38,34

35,8
2,14

9 速度

2,28,
13,38

10 力

8,1
37,18

18,13
1,28

17,19
9,36

28,10

19,10
15

1,18
36,37

15,9
12,37

2,36
18,37

13,28
15,12

11 応力または圧力

10,36
37,40

13,29
10,18

35,10
36

35,1
14,15

10,15
36,28

10,15
35,37

6,35
10

35,24

6,35
36

36,35
21

12 形状

8,10
29,40

15,10
26,3

29,34
5,4

13,14
10,7

5,34
4,10

14,4
15,22

7,2
35

35,15
34,18

35,10
37,40

13,14
8

29,30
34

7,29
34

34,15
10,14

8,35
29,34
15,14
28,26

It searches for the method of creating "New item andservice" system.
Japan TRIZ Society Business and Management WG

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The 9th TRIZ Symposium 201３

Frame of 'New item and service' system creation
Required hypothesis ①

The contradiction situation caused by a past "Commodity and service"system and no adjustment of the user needs is analyzed by the functional
assay.
A common function and characteristic to settlement plan and "New item andservice" system of the contradiction solution are analyzed.
When it is effective for the creation of the center idea of contents with which
the settlement plan of contradiction creates "New item and service" system if
a common function and the characteristic can be found, it catches.

Japan TRIZ Society Business and Management WG

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The 9th TRIZ Symposium 201３

Frame of 'New item and service' system creation
Required hypothesis ②
It is thought that it is not necessarily guaranteed whether the market
accepts all created "Commodity and service" systems if needs andseeds are suited.
Then, the method of medication of a general evolution trend (evolution
trend of 32 of the Darrell Mann advocacy) for the business presented
as 'Pattern' in which the market accepts the system is designed.
Whether "Commodity and service" system along at the evolution level ofthe evolution trend passes by the method of medication of the designed
evolution trend and it is being offered to the market in the age are
analyzed, and the event is found.
If the event can be found, it is caught that do ..application of theevolution trend and the evolution level.. direction of "New item andservice" system creation ..adequate.. in the contents creation when it iseffective.

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The 9th TRIZ Symposium 201３

How to advance research activities (details)
1.The business (business) that keeps putting out "New item and service" system and grows up is specified.
2.The characteristic in which "New item and service" system is created is analyzed.
The change factor of the market as assumption that creates "New item and service" system is specified in
the passing age. The frame that grips the change factor in the future is made.
3.It is examined whether the contradiction discovery and the solution are effective for the creation of "Newitem and service" system.
The contradiction (dilemma demand) that the user holds in dealing with the change factor is specified, and it
is verified whether there is commonness in the function and the characteristic of "New item and service"system from which the function and the characteristic of the settlement plan are offered to the market.
There is an effective possibility if there is commonness.
4.It is examined whether the application of the evolution trend is effective for the creation of "New item andservice" system.
①The method of medication of a general evolution trend (Darrell Mann advocacy) is designed.
②The design method is applied, and "Commodity and service" system : at a specific evolution trend and theevolution level.
The event of being offered to the market along in the passing age is found. If the event can be found, anevolution trend and an effective possibility of the application of the evolution level can be said.
③Because an evolution trend and an effective possibility of the application of the evolution level can besaid, it applies to an existing "Commodity and service" system. It pays attention to any of some theevolution trends (Darrell Mann advocacy) that are, and at which evolution level the target was squeezed isanalyzed.
④The evolution level of the specified evolution trend is raised, and the hypothesis of "New item andservice" system (scenario) is made.
5.The creation process of "New item and service" system by the application of the contradiction discovery,
the solution method, and the evolution trend is designed from these, and the frame is presented.
Japan TRIZ Society Business and Management WG

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The 9th TRIZ Symposium 201３

2. Creation of "New item and service" system【 frame of approach 】

۞【 method of approaching "New item and service"system creation with present axis 】
۞【 method of approaching "New item and service"system creation with axis in the future 】

Japan TRIZ Society Business and Management WG

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The 9th TRIZ Symposium 201３

Frame of 'New item and service' system creation
Definition of "Commodity and service" system
Business (business)･Cooperation of labor activity done for a certain achievement ofconstancy and purpose(new publication business and central economy company ofbusiness administration dictionary)"Commodity and service" System･System where technological system and man activity systemhave emergence [suru] function and characteristic in mediumthat achieves function that user demands"New item and service" System･"Commodity and service" system that has new effect accepted
to market

Japan TRIZ Society Business and Management WG

8The 9th TRIZ Symposium 201３

Frame of "New item and service" system creation approach【Stage1】【Stage1･2･3】

Specific of business (business)
as analytical object【Stage1･2･4･5】【Stage2】① Search for user needs② Specific of contradiction③ Contradiction solution andcontents making① Specific of market change
factor② Three categories ofsystem③ Subsystem
and①4M
Pattern

Association analysis of transition of market
and "Commodity and service" system

Pattern ②【Stage1･2･3･4･5】【Stage4】【Stage3】
Contents making of contradiction discovery,
solution that user holds, and "New item and service" system①With the evolution level rise of the evolution
trend"New item and service"
Setting of hypothesis of system②Condition of super-system and making ofcontents refinement③Contents making and link of subsystems
Japan TRIZ Society Business and Management WG"Commodity and service" Evolution trendof system and analysis of evolution level【Stage5】
Contents making of rising setting at evolution trend andevolution level and "New item and service" systems

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The 9th TRIZ Symposium 201３

3. "New item and service" system in present axis
Method of approaching creation【Stage1】 Specific of business (business) as analytical object【Stage2】 Association analysis of transition of market and "Commodity and service" system① Specific of market change factor② Three categories of system③ Subsystem and 4M【Stage3】 With contradiction (dilemma demand) discovery and the solution that the user holds

Contents making of "New item and service" system① Search for user needs② Specific of contradiction③ Contradiction solution and contents
makingJapan TRIZ Society Business and Management WG

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The 9th TRIZ Symposium 201３

Creation of "New item and service" system 【Stage1】
Specific of business (business) as analytical object【 definition of growth continuation business (business)】
It keeps continuously putting out [wo] and "New itemand service" system, and it is assumed the business(business) that has grown up for ten years or more.
Then, it takes up as a growth continuation business thatshould consider "Business of delivering to home" thatkeeps putting out "New item and service" system for the
past 40 years, and it will analyze it.

Japan TRIZ Society Business and Management WG

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The 9th TRIZ Symposium 201３

Creation of "New item and service" system 【Stage1】
Specific (analysis) of < growth continuation business > case"Business of delivering to home" and "Commodity and service" system- UPS:United Parcel Service Inc

Http://www.kuronekoyamato.co.jp/company/30th/index.html from origin "Walkingof ..takkyubin(home delivery service).. 30 year"

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The 9th TRIZ Symposium 201３

“Commodity and service” list of business of delivering to home
From Yamato Transport homepage： http://www.kuronekoyamato.co.jp/corporate/index.html
Commodity andservice☆宅配便発売☆宅配便取扱店設置☆往復宅急便☆e-お知らせｼﾘｰｽﾞ☆ﾀｲﾑｻｰﾋﾞｽ☆ｸｲｯｸﾒﾝﾃﾅﾝｽ☆ｺﾚｸﾄｻｰﾋﾞｽ☆超速宅急便
☆夜間お届けｻｰﾋﾞｽ ☆ｻｲｽﾞ拡大 ｻｰﾋﾞｽ☆ｽｷｰ宅急便 ☆ｸｰﾙ宅急便☆ｺﾞﾙﾌ宅急便☆UPS宅急便☆空港宅急便☆ｸﾛﾈｺﾒｰﾙ便 ☆ﾒｰﾙ通知☆時間帯お届け☆ﾄﾞﾗｲﾊﾞｰ☆365日営業開始

ﾀﾞｲﾚｸﾄInformation
systemTakkyubin(homedelivery service)
vehicleLow pollution and gas-snipper

Big teapot

1997.11 Ogasawara Islands
Takkyubin(home delivery service) handling
beginning.
Nationwide network completion

The 1970's

The 1980's

Japan TRIZ Society Business and Management WG

The 1990's

Foreigncountrｙ

The 2000's
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The 9th TRIZ Symposium 201３

Creation of "New item and service" system 【Stage2】
Association analysis of transition of market and"Commodity and service" system①Specific of market change factor
The systematic approach (multi-dimensional, creative idea) with
two axes of "Super-system system subsystem" and "Time" isapplied, and the change factor of the market where "New itemand service" was created is specified.
"Commodity and service" system turned on to the market isarranged along the time axis. Some the aspects of "Commodity
and service" arranged with the time axis are set. Here, 5W2H isapplied.
A super-hierarchy of system should set a hierarchical number
according to the object system. Here, three hierarchies are set.
"User (customer), consumption (person) trend, and generalsocial climate" is set as a super-system, and the change factor
is analyzed.

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The 9th TRIZ Symposium 201３

"New item and service" system seen with the time axis

Adjustment of time
Expansion of kind
Addition of function

Japan TRIZ Society Business and Management WG

From the material of Yamato Transport(http://www.kuronekoyamato.co.jp/)15

The 9th TRIZ Symposium 201３
Creation of "New item and service" system 【Stage2】
Specific of change factor of < market and "Commodity and service" System (analysis)> case"Commodity and service" characteristic of system and application ofsystematic approach
一般的な
社会環境
Super-system

消費（者）動向

利用者（顧客）

自宅まで届け指定日に届てほしい（これまでは けてほしい
最寄駅留）

高級品、輸
共働き
入品ブーム

インターネット、携帯電話
普及

生鮮食品ギ
フト、産地
直送の野菜
や魚介類

ネットショッピ ネットショッピ
ング、ネット
ング、ネットオークション オークション

受取人の都合受取人が在 受取人に配達
朝一番に届の良い時間帯宅の時に届け 時間帯を知らけてほしいに届けてほし
てほしい
せてほしい
い

System

年代

1976年

1988年

1992年

1998年

2002年

2005年

いつ届けるか
という視点

不定時
配送

指定日
配送

タイム
サービス

時間帯
お届け
サービス

メール通
知サービ
ス

不在通知
e-メール
サービス

Japan TRIZ Society Business and Management WG

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The 9th TRIZ Symposium 201３

Creation of "New item and service" system 【Stage2】
Association analysis of transition of market and"Commodity and service" system② Three categories of system
To clarify the development process of "Commodity and service" system based on 'Userand consumption (person) trends and general social climates' by three hierarchies of asuper-system, it thinks about the system as follows.
The frame that grips the change factor in the future is made.
- Commodity and service concerning "Additional value to society"
System that contributes to society general of social responsibility etc. (CSR) of naturalenvironmental protection and enterprise.
･It specifies it by the relation to "General social climate" of a super-system.
- Commodity and service concerning "Additional value to user (customer)"
System that tries to fill needs concerning compliances of safety, safety, and guarantee, etc.
(societal demand) that user (customer) hid by him/herself.
･It specifies it by the relation to "Consumption (person) trend" of a super-system.
- Commodity and ..".. service concerning basic function of business (purpose)
System that tries to have been declared user (customer) or to fill true needs with the one
personally related to basic function of business (business)(purpose).
･It specifies it by the relation between "User (customer)" of a super-system and the stakeholder.

Japan TRIZ Society Business and Management WG

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The 9th TRIZ Symposium 201３

Creation of "New item and service" system 【Stage2】
Association analysis of transition of market and"Commodity and service" system③ Subsystem and 4M
The subsystem is analyzed by the aspect of
4M(Material,Method,Machine,Man). What kind ofelement is set respectively depends on the object
system.
In the following cases, Material (machine parts andtimber for wooden box, etc.), Method (environment,
method, technology, and information, etc. related to theorganization and the business accomplishment),
Machine (vehicle, fixture and furniture, and information
device, etc.), and Man (talent, skill, and knowhow,etc.) were set.
Japan TRIZ Society Business and Management WG

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The 9th TRIZ Symposium 201３
Creation of "New item and service" system 【Stage2】
Specific of < market transformation and "Commodity and service" System (analysis)> caseSuper-system system subsystem【the subsystem
And 4M category 】① Material ② Method③ Machine ④ Man

1987年

1988年

カウチポテト族
団塊の世代40
代突入

ＪＲ発足
青函トンネル
総合保養地域開通
整備法制定

消費（者）動向

通販の普及「本の宅配」
ヒット商品

利用者（顧客）

個人消費の拡大

高級生鮮食材利用者（顧客）への付加価値サービス

10月：時間便
11月：コレクトサービス

11月：夜間お届けサービス
開始

小包を配送するサービス

7月：引越しらくら 10月:ブックサー 2月：UPS宅急
くパック
ビス
便

7月：クール宅急便全国展開家財道具梱包箱 本専用梱包袋

生鮮食品等取り扱い箱（クー
ラーボックス）
11月：サイズモデルチェンジ

Material（機材・梱包材など）

Subsystem

Three categories 】①To "Additional value to the society"
Concerned commodity and service②Commodity and service regarding to"Additional value to user (customer)"③Commodity and service regarding to"Basic function of business (purpose)"

1986年

社会への付加価値 9月：アイドリング
サービス
ストップ

System【System

SystemSupermarket【Super-system
Three categories 】①General social climate②Consumption (person) trend③User (customer)

1985年
プラザ合意
ＮＴＴ，ＪＴ発足
一般的な社会環境
日航ジャンボ機
墜落

Method（組織編成、業務遂行に関わる環
境・方法・技術・情報など）
Machine
業界初専用携帯(使用機材、デバイ
端末開発
スなど)

全国一波無線
5月：運行情報 冷凍、冷蔵
システムスター 付、配送車
ト

SD（セールスドライバー）、ターミMan(人材、スキル、ノ ナル操作、アイド 金銭取り扱い
リングストップをウハウなど）
行う

Japan TRIZ Society Business and Management WG

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The 9th TRIZ Symposium 201３

Creation of "New item and service" system 【Stage3】
Contents making of contradiction (dilemma demand) discovery, solution that userholds, and "New item and service" system①With an existing "Commodity and service" system
No adjustment of the user needs is found.
۞ Making of "Profitable function system chart"
The function of a present "Commodity and service" system (purpose) isdefined. This is assumed to be a profitable function of "Commodity andservice" system.
"System of the activity related to" found from the definition to put the
viewpoint on the user is assumed to be a profitable function. These functions
are arranged by the logic of "Purpose - the means", and the profitable function
system chart is made.
۞ Making of "Functional diagram""Functional diagram" is made by finding the adverse effect that the method ofachieving a profitable function of "Commodity and service" system is caused asa cause and the adverse effect that obstructs a profitable function as the userneeds, and relating it to the profitable function system chart.

Japan TRIZ Society Business and Management WG

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The 9th TRIZ Symposium 201３

Model of 'Global procurement support system 【 Yamato HD 】' (case)
It is analyzed whether contradiction (dilemma demand) discovery and the solutionthat the user held were offered to the market as "New item and service" system.

Situation before 'Global procurement support system 【 Yamato HD 】' isoffered to market as "New item and service" system

Situation of market
Major manufacturing has accelerated the move of the
manufacturing base to foreign countries for the low labor cost.
Under such a situation, a lot of parts suppliers have a hard time inthe communication with the subcontract enterprise that remains inJapan because it moved the manufacturing base with major
manufacturing. It mails and it often does by fax, and it takes
people and time to the order and the delivery date management ofparts of the manufacturer and the subcontract enterprise.
Japan TRIZ Society Business and Management WG

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The 9th TRIZ Symposium 201３
Creation of "New item and service" system 【Stage3】
Definition that stands in < user's viewpoint and "System of activity related to" (analysis)> caseIs the situation in which a present "Commodity and service" system issurrounded caught as what kind of related activity system?
The stake holder (organization and people) is specified.
How to catch <It is possible to mean it > of the related activity system If you see for the organization and people who have relations"It want to be so" Isn't it "It is - as for -. "?It asks oneself, and it catches as"System that does --". Or, it catches as "-- is done" and "System that can do--".
For the user (foreign parts manufacturer)･System that procures parts of proper dose
･System that at the right time procures parts･System that secures proper stocks of parts･System that efficiently does ordering･System that efficiently does delivery date management･To the major manufacturing enterprise and parts of theproper dose to timely
System that supplies it
It is possible to be able to mean it by these.

For the user (domestic subcontractor)･System that efficiently does ordering･System that attempts labor saving of sending out
procedure･System that attempts labor saving of part packing･System that delivers parts at freeze date･System that does customs clearance procedure in a shorttime･System that does collection of bill in a short time
It is possible to be able to mean it by these.

Japan TRIZ Society Business and Management WG

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The 9th TRIZ Symposium 201３

Specific pattern for functional diagram and contradiction

Specific pattern forcontradiction

Functional diagram
Adverse effectProfitable function

Pattern D
It obstructs it.

Pattern D'
It obstructs it.

Profitable function(means function)

Pattern B
It causes it.

Adverse effect(cause)Profitable function(target function)

Pattern A
It contributes.

The other
Profitablefunction

Profitablefunction(targetfunction)

Profitablefunction(meansfunction)

Pattern C
It excludes it.

Pattern B'
It causes it.

Japan TRIZ Society Business and Management WG

Adverse effect(result)

Profitablefunction tohave caused
contradiction

Adverseeffect23

The 9th TRIZ Symposium 201３

Creation of “New item and service” system 【Stage3】【 functional diagram 】 < functional assay > CaseThe user's dilemma
demand is analyzed.

AdverseeffectEachsubcontractor
orders parts inevery case.

It takes time toordering and thedelivery procedure.

For the settlement period
It becomes long.

It interferes to theoperating fund of thesubcontractor.
(domestic
subcontractor)

The proper stocks of parts are
secured.
(foreign parts manufacturer)
Parts of the proper dose areprocured from thesubcontractor in Japan.
(foreign parts manufacturer)
Parts are at the right timeprocured from thesubcontractor in Japan.
(foreign parts manufacturer)

There are a lot of
subcontractors with only
the fax and the means ofcommunication such as
calling can.
The collection of bill will bedone in a short time.
(domestic subcontractor)

Japan TRIZ Society Business and Management WG

To the export ofparts
It takes time.
There are a lot of
inexperienced
subcontractors in thecustoms work.

Profitablefunction
Parts of the proper dose areat the right time supplied tothe overseas major
manufacturing enterprise.
(foreign parts manufacturer)
Parts are delivered at thefreeze date.
(domestic subcontractor)

The labor saving of packing
and the sending out procedureof parts is aimed at.
(domestic subcontractor)
The customs clearance
procedure in a short time
It does.
(domestic subcontractor)

24

The 9th TRIZ Symposium 201３

Creation of "New item and service" system 【Stage3】
Contents making of contradiction (dilemma demand)
discovery, solution that user holds, and "New item andservice" system②The center contradiction is specified, and the solution
is found.
۞Contradiction is specified from "Functional diagram".
It tries to contribute to a profitable function that becomesa purpose from "Functional diagram", and a profitablefunction to cause the adverse effect or to obstruct otherprofitable functions is specified.

۞The idea of the contradiction solution is conceived.
"Contradiction matrix" and "Invention principle of 40" areapplied and the solution is found.
※ 【Hands-On Systematic Innovation for Business & Management】2007
by Darrell MannJapan TRIZ Society Business and Management WG

25

The 9th TRIZ Symposium 201３
Creation of "New item and service" system 【Stage3】【 functional diagram 】 Specific (analysis) of functional assay and < contradiction > case

Profitable function tohave caused
contradiction

The proper stocks of parts are
secured.
(foreign parts manufacturer)

Eachsubcontractor
orders parts inevery case.

Adverseeffect

It takes time toordering and thedelivery procedure.
For the settlement
periodIt becomes long.

It interferes to theoperating fund of thesubcontractor.
(domestic subcontractor)

Parts of the proper dose areprocured from thesubcontractor in Japan.
(foreign parts manufacturer)
Parts are at the right timeprocured from thesubcontractor in Japan.
(foreign parts manufacturer)

There are a lot of
subcontractors with only
the fax and the means ofcommunication such as
calling can.
The collection of bill will bedone in a short time.
(domestic subcontractor)

Japan TRIZ Society Business and Management WG

To the export ofparts
It takes time.
There are a lot of
inexperienced
subcontractors in thecustoms work.

Profitablefunction

Parts of the proper dose areat the right time supplied tothe overseas major
manufacturing enterprise.
(foreign parts manufacturer)

Parts are delivered at thefreeze date.
(domestic subcontractor)

The labor saving of packing
and the sending out procedureof parts is aimed at.
(domestic subcontractor)
The customs clearance
procedure in a short time
It does.
(domestic subcontractor)

26

The 9th TRIZ Symposium 201３
【ビジネス矛盾マトリックス】

6

生産手段 仕様/能力/手段 ２３・２９
３５・４

５・６ １５・２３ １５・４０
１７・４０ ２９・５ ２３・３

５・２
５・６ ２４・３５ ５・６
２７・１ ２０・３５ １０・３ １７・４０

７・５
３・３７

7

生産手段 コスト

8

生産手段 時間

３５・６
１０・２

１０・２ ７・２６ ５・４０ １５・４０ １・３５ １・２４
６・１５ １０・１５ ２０・１５ ２３・３ ２１・１５ １９・１０

9

生産手段 リスク

３・５
１０・２

６・７
２３・２６

５・７
３７・１

１５・３５ ２５・２３ ７・３ ２８・４０ ３・２５ ２６・１ １０・１５ ５・６
１０・２５ ３５・２９ １７・２３ ６・２９ １７・３５ ３７・２５ ３８・２０ ２３・２０

６・１５
７・３７

５・３５ １５・２３ １５・２５
４０・２３ ２９・５ ３・１０

１１・２３
３９・７

７・５
３・３７

２８・４０ ６・３５
６・２９ １５・１３

１５・２５ １・３５ ６・２７ ３・２５
３・１０ ２１・１５ ３５・２２ １７・３５

３７・３５ ２６・３５
１０・３
１・７

10 生産手段
インターフェース
11 供給 仕様/能力/手段

５・２９
３５・２

２５・２３ １１・６ ５・１３ １０・２５
３５・２９ ２３・１９ ２３・２５ ７・２

７・１３
２２・６

１・２４ ２６・１０ ２６・１
５・２
１９・１０ １・３ ３７・２５ ３０・３５

１・１１
１・２
２・３４ １１・３８

５・１０
４０・２

１３・３５ ３・３５ ２４・１４
２・１５ １９・２４ １３・３５

３３・５
２・２６

２３・１１ ２３・１０ ２３・１３ １０・１４ ４０・３３ ７・５
４０・２ ３・１３ １０・１ ２・２５ ６・１０ １０・４０

７・３５
１９・１

３５・１
１３・２

７・８
６・３０ １１・２３ ２３・１１ ２３・１１ １１・２３ ２３・１１
１１・１０ １５・４０ ３５・１
２・６
２６・２ ２４・２ ２・２５

13 供給 時間14 供給 リスク

１１・３９ １１・１３
３０・３１ ２・１６

５・２６
３５・２

２３・３３ ７・８
２７・３ １０・２９
５・２６ １１・１０ １９・２４ １５・１３

15 供給 インターフェース

１１・２６ １０・３８ １１・７ １３・２２ ２８・４０ １０・２５
２・５
１３
４０・３８ ２５・９ ６・１５ ３・３３

５・１０
４０・２

３３・５ ６・３０
２・２６ １５・４０

16 製品信頼性

３６・１１
２・３５

17 サポートコスト

１５・３５ ６・１
７・１５ １１・７
６・７ １３・１０ ３・２
２８・２５ １０・２５ ４０・２６ ２８・３５ ４０・３８ １７・２ ３５・１０
６・１
２５・１０

７・４０
１・２６

１２・３
３５・５

２３・１２
３・２４

６・２
３７・４０
７・３５
１９・１
３５・１
１３・２

２５・１０ ２５・２７ ２７・２ １０・２５ ２４・５ ３５・１３ ２８・２
２９・１９ １０・２ １３・３５ ３５・６ ３５・２５ ２５・１ ３７・３２ ２

５・１０
２５・３７

１・３５ １９・１０
６・２４ ５・２７

２・２７ ２４・２５
１０・５ １０・７

５・３５ ２５・２２
２・１３ ２・３５

１０・３１
２４・３５

２９・３０
２・２５

５・６ １３・２５ ３・６
３８・４０ ３９・２４ ３７・２８

５・１９
３・１５

５・１０
２５・３７
１・３５ １０・３１
６・２４ ２４・３５

５・２
６・２７

１・２
６・３８
５・６
２７・３ ３５・２５ ２４・１４ ２３・１３ ２３・１１ １０・２７ ２７・２
３２・２８ ２０・１０ １０・１２ １０・２５ ５・４ １３・３５ １０・１ ２６・２ ３０・３５ １３・３５

19 サポートリスク

６・１０ １０・２５ ３５・２９
２・２７ ２７・３ １３・２５

７・５
３・１０

１０・１４ １１・２３ １０・１２ １０・２５ ２４・２５
２・２５ ２４・２ ２・２７ ３５・６ １０・７

20 サポートインターフェース

１１・２
５・９

６・４０ １０・３５ １３・９
１０・２ ７・２４ ２６・２３

５・３５
３３・７

４０・３３ ２３・１１ １０・２４ ２４・５
６・１０ ２・２５ ２５・１ ３５・２５

21 消費者所得/要望/
フィードバック
22 情報量１４・１３ ７・２５ ７・１９ ３６・１３ ４・７
５・１５
２２・７ ３０・２１ ２１・２９ ２５・２２ ２５・４０ ３５・２５
３７・１３ ３７・２５ ７・２
１・３
２５・１０ ２８・２ ３７・２０ １０・２６

１・６
３・４０

１３・３２ ２６・２７ １３・１５
１５・２３ ２５・３４ ２３・２５

23 コミュニケーションフロー

６・２５ ６・１８ ６・２６
３１・２９ ３７・１３ １８・１９

２・６
３５・３

６・２
６・３５ ２・３７ ２５・３８
１３・２５ ３７・１８ １８・１９ ３・２６

24 システムが受ける
有害要因

１１・２５ ３５・２７ ２６・２ ３５・２ ３・２６ ２２・２４
２・２６ ３・２８ ３５・２４ １５・２６ ３５・２８ ３５・１３

３０・６
３１・４

２・３５
５・３４

５・２５
３・３７

１０・３
２５・５

５・１０
２６・１

５・１０
２６・１

２・２５
１０・３５

５・４ ２７・３５ ２６・２５ ２４・２５ ２８・３
２５・１０ ２５・１４ ３７・３ ３７・３ １７・３７ ２

２・２７ ２９・３０ ２２・２５ ５・４
１０・５ ２・２５ １５・３ ２５・１０
５・２５
１０・９

１５・２９ １５・２９ ７・２０
１・２
９・１９ １０・１ ２４・３５ １５・３５

１３・２２ ２７・３５ １５・２９
１０・３５ ２５・１４ ９・１９

３５・３
２９・２

５・６
４０・３３

５・３５
５・６ ２８・２５ ２６・２５ １５・２９ ５・６
２・１３ ３８・４０ ５・７
３７・３ １０・１ ４０・３３
２０・７
４・１３

１６・１７
４０・１３

５・３７
３・６ １０・２８ ２８・３
１・２
２５・３
１５・６ ３７・２８ ３・２５ １７・３７ １５・３５ ２８・３５

１・３
３７・２

３５・６ ６・３１ ６・１６
１・２７ ２５・３５ １３・３５

２２・３５ ３５・２ ３・２６ １３・１７ １１・３５
３・１３ ２６・３４ ３５・２８ ２９・２
２・３

５・２５
１０・９

２・３
１３・４

５・３７
１５・６ １２・２５ ２２・２５ １３・２２ ２８・２５ ２８・２５ １０・２８ １
７・２２ ３・２５
１０・３５ １５・３ １０・３５ ５・７

２・３５ ３５・１３ ２５・２２ １３・２５ ２８・２５ ２４・２５ ７・２０
１３・２５ ２５・１ ２・３５ ３９・２４ ７・２２ ３７・３ ２４・３５

２・３７ １３・４ ２８・３５ ２８・２
４・１３ ２８・３７ ２・３７ ３７・３２
２・２８ ５・２５
３・３７ ２３・１０

１３・４
２８・３７ ２

３５・２４ ２７・５ １０・２７ １０・１２ １０・２４ ２・３５ ２８・３５
５・１３ ３５・２５ ３０・３５ ２・２７ ２５・１ １３・２５ ２・３７

３・１３ ３・３５ ２３・１０ ２３・１１ ２７・５ ２５・２７ １９・１０
２５・５ １９・２４ ３・１３
２・６ ３５・２５ １０・２ ５・２７

１３・１ １３・２２ ７・５
３７・１７ ７・１３ １０・４０

２・３７
４・１３

５・１９
３・１５

３５・２３ １・３５ １・３５ １３・３５ ２３・１１ １１・２３ ３５・２４ ２５・１０
１・２４ １０・２９ １０・３８ ２・１５ ４０・２ ３５・１ ５・１３ ２９・１９

７・１３
１・２４

１０・３
２５・５

５・２５ ２
３・３７

１・２８
６・３８

１５・２７ １０・２５ ２３・２４ ４０・３６ ５・３５
４０・１２ ２２・２ ２・３７ ６・１０ ４０・１３
６・１０ ２８・４０
７・２６
６・７

５・３５ １３・２２
３３・７ ７・１３

１０・２９
１５・１３

18 サポート時間

６・１０ ６・１０
１・７ ２６・２４

７・５
３・１０

３・２４ ２７・３
３８・１０ １９・２４
３・２４
３８・１０

１・２８
６・３８

２６・２７
２５・３４ ３

３５・２５ ３５・２９ １３・９ １３・１ １３・１５
５・４ １３・２５ ２６・２３ ３７・１７ ２３・２５ １

５・２６
３５・２

５・３５
６・１３

６・１
３・３５

７・１３
１・２４

２３・３３
５・２６

５・２
５・３５ ５・３０
３５・１３ ２３・２５ １０・１５

６・１
２６・３７

３・１３
２５・５

１・６
３・４０

６・４０ ５・１５ １３・３２
１０・２ ３５・２５ １５・２３ １

５・３５
６・１３

１５・３５
１３・２２

６・１０
３・３５

６・１０
２・２７

１・３５
３・２
２７・３ １０・２５ １０・３５
１０・２９ ３５・１０ １０・２５ ２７・３ ７・２４

５・３５ １３・２２
２３・２５ ２５・１

２・３ １０・１９ １０・２５ １・２
５・２
３５・５ ２・３５ ３・１０ １３・２２
１２・２６ ３５・２２ ７・２ １１・３８ ３５・１０ １３・２２ ２４・１０ ２３・４０ ２５・１

２７・６
１・１０

６・１０ ３６・１３ １・３
７・２６ ２５・２２ １０・２６

６・２
５・３０
３７・４０ １０・１５

１５・６
１・５

１３・７ ５・３５ １５・１６ ２・１３ １３・２
９・３７ １３・４０ ３・２ １０・２６ ３５・１０

１２・３
３５・５

５・２５
３・３５

５・２５
３・３５

７・４０ ２３・２４ ６・１０ ７・１９
７・２
１・２６ ２・３７ ２６・２４ ２１・２９ ３７・２０ １

６・１
６・７
６・３８ ５・３５ ２８・４０ ４・７
３・３５ ４０・３８ ２０・１０ ４０・１３ ６・７ ２５・４０

５・６
２３・２０

12 供給 コスト

２３・７
２９・２

６・１０ ７・１５
３・３５ ４０・２６

３・１０ １３・２ ２３・１２ １・３５
５・２
３５・１３ ２３・４０ ３５・１０ ３・２４ １０・３８

６・２７ ２６・１０ １０・２７
３５・２２ １・３
１５・６

５・３５
３１・２

６・１０ ７・２５ ３７・２５
１・７ ３０・２１ ２８・２ ３

５・１７
１６・３

５・１７
１６・３

２・３３
３・１５

６・１
６・１ １０・２５２７・６
１・１０ １０・２５ ２５・１０ ２２・２

１０・２７ １０・１５
１５・６ ３８・２０

７・１３
５・２
２２・６ ３０・３５

１・１１
２・３４

１１・２ １４・１３ ３７・１３
５・９
２２・７ ２５・１０ ３

１５・３５ ３５・５ １５・１６ １０・２５ ３５・２３ １３・１０ ５・６
１３・２２ １３・２２ ３・２
３・３３ １・２４ １７・２ １０・１２
５・３５ ２・３５ ２・１３
３１・２ ２４・１０ １０・２６

22

５・２ １５・２７
６・２７ ４０・１２

１１・７
１・２ ４０・３６
１３・７ １３・２２ ６・１
９・３７ ２５・９ ２６・３７ ２８・３５ ３２・２８ ６・１０

２・３３
５・２
５・３５ ２８・４０
３・１５ ３５・１０ １３・４０ ６・１５

６・２
２３・６ １１・６ ５・３５ ６・３５
３５・２５ １１・２８ ２３・１９ １３・２６ １５・１３
１０・５ ５・１３
３５
２３・２５

２３・７ １１・７
２９・２ ４０・３８

21

コミュニケ シ ン

３・１３ １３・２６ １５・２５ ６・２９
２４・３３ ３５・１０ ３５・１ １５・１４

６・１５
７・３７

６・２９ ２４・３５ ５・３５ ５・４０ １１・２３ ７・３
５・３５
１５・１４ １０・３ ４０・２３ ２０・１５ ３９・７ １７・２３ １３・２６

20

情報量

R&D インターフェース

７・２６
１０・１５

１０・５ １０・１９ １１・１３ １０・３８
１３
３５
３５・２２ ２・１６

19

フ/ ィー ド バック
消費者所得 要
/望

5

５・２９
３５・２

１５・６
２・３ １１・３９ １１・２６ ３６・１１ １５・３５
１・５ １２・２６ ３０・３１ ２・５
２・３５ ２８・２５

18

インターフェース
サポート

R&D リスク

１・２９ １５・２５ ５・６
１０・４０ ３５・１ ２０・３５17

サポートリスク4

３・９
２７・９ １・２９
２４・２３ ３４・１６ １０・４０

16

サポート時間

２１・３８ ２６・３４
３５・２３ １・１０

１０・２
６・７ １５・３５ ２３・６
６・１５ ２３・２６ １０・２５ １１・２８

15

サポートコスト

R&D 時間

５・２ ２６・３５
２７・１
１・７

14

製品信頼性

3

２６・３４ ２７・９ １３・２６
１・１０ ３４・１６ ３５・１０

13

インター フェース
供給

２・４
１５・３８

５・７
６・２
３７・１ ３５・２５

12

供給 リスク

R&D コスト

３・５
１０・２

11

供給 時間

2

３５・６
１０・２

10

供給 コストR&D 仕様/能力/手段

9仕様 能/ 力 手/ 段
供給

R&D

２・４ ２１・３８ ３・９３・１３ ２３・２９ ３７・３５
１５・３８ ３５・２３ ２４・２３ ２４・３３ ３５・４ １０・３

1

8

インター フェー ス
生産手段

R&Dリスク7

生産手段 リスク

R&D時間

6

生産手段 時間

5

生産手段 コスト

4仕様 能/ 力 手/ 段
生産手段

3

インター フェー ス

2

R&Dコスト

R&D【改良・改善する特性】

1仕様 能/ 力 手/ 段【対立する特性】

１０・２８ ２５・１
３７・３ ２８・３２

２０・７
４・１３

２５・３ ２
２８・３５

１６・１７
４０・１３

１・３
３７・２ １２・２９ ２
３・３５

２・２９
３・３５

６・３１ ２９・３１ ２・３ ２９・３１
２・３５
６・２ １５・１８ ３０・７

２・１３ ３・３５ ２７・３５ １・３５ ３５・１５ ２５・３５ １１・２４
３５・３１ １３・１４ ３４・２ ２２・２５ １・３ １１・１５ ３５・５

３９・３
５・１７

２・３７
３・４
２２・１０
１・２ １

【Hands-On Systematic Innovation for Business & Management】2007 by Darrell MannJapan TRIZ Society Business and Management WG

27

The 9th TRIZ Symposium 201３40 Inventive Principles
NO

Invention principle

NO

Invention principle

1

Division (Segmentation)

21

Fast execution (Hurrying)2

Separation (Taking Out/Separation)

22

The misfortune is changed and it does to [**] (Blessing in
Disguise).

3

Local nature (Local Quality)

23

Feedback (Feedback)4

Asymmetry (Asymmetry)

24

Mediation (Intermediary)5

Annexation (Merging)

25

Self service (Self-Service)

6

Generality (Universality)

26

Copy (Copying)7

Nest (‘Nested Doll')

27

Cheap short longevity (Cheap Disposable)

8

Balance (Counter-Balance)

28

Another perception substitution of mechanism (Another Sense)

9

Advance reaction (Prior Counter Action)

29

Liquidity air pressure and hydraulic pressure (Fluidity)

10

Advance action (Prior Action)30

It is thin, and it a flexible is flexible husk and thin film (Thin andFlexible).

11

Prior protection (Prior Cushioning)

31

Porous material (Holes)

12

Removal of tension (Remove Tension)

32

Color variation (Colour Changes)

13

Reverse-conception (The Other Way Around)

33

Homogeneity (Homogeneity)

14

Curved surface (Curvature)

34

Exclusion and reproduction (Discarding and Recovering)

15

Dynamics (Dynamization)

35

Change in parameter (Parameter Changes)

16

Many are about slightly, few, and slightly (Slightly Less/SlightlyMore).

36

Phase change (Paradigm Shift)37

Heat relative change expansion (Relative Change)

17

Another dimension (Another Dimension)
38

Strengthened strong [i] oxidant of atmosphere (Enriched
Atmosphere)

39

Calm no revitalization atmosphere of atmosphere (Calm
Atmosphere)

40

Composite
Structures)

18

Resonance (Resonance)

19

Periodic action (Periodic Action)

20

Continuance of useful action (Continuity of Useful Action)

structurecompositematerials(Composite【Hands-On Systematic Innovation for Business & Management】2007 by Darrell Mann 28
Japan TRIZ Society Business and Management WG

The 9th TRIZ Symposium 201３

Creation of "New item and service" system 【Stage3】
Set of hypothesis of < contradiction solution and "New item and service" system (idea)> caseCharacteristic that is improved and improved

Characteristic in which it conflicts

A parts supplier overseas (China) at theright time procures parts from thesubcontract enterprise in Japan.
⇒13Supply and time

It takes time from the order of eachsubcontractor for parts to ordering andthe delivery procedure.
⇒27Adaptability/flexibility

Invention principle and subprinciple
Contradiction solution (idea level)

Principle 15. Dynamics (Dynamization)
C.If the system the object process is inflexible,
it has adaptability and it keeps flexible.
Principle 10. Advance action (Prior Action)
A.The demanded change is introduced into thesystem or the object (To a partial target
enough) before it is needed.
Japan TRIZ Society Business and Management WG①It changes it from the receiving order for couple
1 of the parts supplier and the subcontractor into
the relation of 1-to-many.
②The receiving order, the collection and delivery,
the delivery date, the tariff procedure, and theprice payment collection are unified.
③The parts supplier inputs serial numbers of parts
necessary for a special system, and it registers,
and when ordering, a necessary amount and thedelivery date are input.
29

The 9th TRIZ Symposium 201３

4. "New item and service" Comparison between
system and contradiction settlement plan【 verification of hypothesis ①】
Global procurement support system
Yamato HD[EASY]
Foreigncountries【 function 】
Japan①OrderParts
supplier④Parts
DeliveryMajor
manufacturi
ngenterprise②..part..
sending out andcustoms
clearance③PricePaying for

Subco
ntractor･"Uniform managementof receiving orderinformation"･"Export business andshipping according tomarine transport"･"Customs clearance
procedure of importingand exporting"･"Paying for of parts
cost money"

Japan TRIZ Society Business and Management WG

Hypothesis setting (solution of contradiction)① It changes it from the receiving
order for couple 1 of the parts
supplier and the subcontractor into
the relation of 1-to-many.
② The receiving order, the collection
and delivery, the delivery date, thetariff procedure, and the pricepayment collection are unified.
③ The parts supplier inputs serial
numbers of parts necessary for a
special system, and it registers, andwhen ordering, a necessary amountand the delivery date are input.

30

The 9th TRIZ Symposium 201３

5. Relation between life cycle and evolution
trend of system
Relation between life cycle and evolution trend of system
۞Design of method of medication【 hypothesis ②】..drinking.. verification
۞Analysis of "Commodity and service" system thatevolves along evolution level (reverse)

Japan TRIZ Society Business and Management WG

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The 9th TRIZ Symposium 201３

Relation between life cycle and evolution trend ofsystemSpecific "Evolution trend" is defined by a profitablefunction of the specific subsystem related to theachievement of a basic, profitable function of"Commodity and service" system, the attainment level(evolution level) is raised, and the subsystem is
evolved. (evolution process)
When contradiction and the adverse effect concerninga profitable function before rising in the evolution levelare canceled, the evolving subsystem is caught.

Big S curve curveLife cycle of "Commodity andservice" system with specificpurpose (basic, profitablefunction)(evolution process)Life cycle of subsystem that achieves specific,
profitable function to compose basic,
profitable function of "Commodity and service
system" (evolution process)

Small S curve curve

Introductory
periodTerm of growth

Phase into which evolution
level of evolution trendchanges

The mature stage

Phase of decline

Life cycle of system subsystem

Japan TRIZ Society Business and Management WG

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The 9th TRIZ Symposium 201３

Life cycle of "Commodity and service" system【S curve curve 】
It is thought that the evolution process from the possession also of"Commodity and service" system of similar man's life cycle, and the birth tothe disappearance exists.
The life cycle is displayed by using S curve, and it is called, "S curve curve"
usually. A horizontal axis is assumed to be "Time axis" and the function andsystem characteristics are set to the spindle.
When the function is taken in the spindle, the "Commodity and service"system to function will improve the ideal according to S curve.
۞ Specific "Evolution trend" is defined by a profitable function of the specificsubsystem related to the achievement of a basic, profitable function of"Commodity and service" system, the attainment level (evolution level) is
raised, and the subsystem is evolved. (evolution process)۞ When contradiction and the adverse effect concerning a profitable function
before rising in the evolution level are canceled, the evolving subsystem iscaught.
Japan TRIZ Society Business and Management WG

33

The 9th TRIZ Symposium 201３

Evolution trend
1. Customer expectation

17.Removal of boundary

2. Focus of purchase of customer

18.Trim

3. Recognition to self-assembler

19.Control

4. Knowledge

20.Hierarchy of needs

Evolution trend andevolution level

6. Process idea

・一次産品
・製品
・サービス
21.A decrease in man's relations
・経験
22.Interaction with another・変革

7. Strength of system

23.Listen/communications

5. Ability

8. Mono-ivory shell jackrabbit (similarity)
9. Mono-ivory shell jackrabbit (diversity)
10.Mono-ivory shell jackrabbit (increase ofdifference)
11.Division
12.A decrease in decline
13.Improvement of use of various senses
14.Increase of transparency
15.Degree of freedom
16.Connection

１． 顧客期待２． 顧客の購入の焦点
・性能
24.Strengthening of asymmetric diversity
・信頼性
25.Marketing research
・便利さ・価格
26.Adjustment of action
３． 自己組織化に対する認識
27.Adjustment of rhythm ・自己組織化の無自覚
・自己組織化を自覚
28.Viewpoint of design ・ガイドされた自己組織化
・自律的な自己組織化
29.Nonlinear
・自律的な能力成長（自己創出）
30.Structural evolution

31.Improvement of flexibility
・データ
32.Vertical/horizontal business・情報 cycle
・知識
・知恵

４． 知識

Evolution trend: 【Hands-On Systematic Innovation for Business & Management】2004 By Darrell Mann
MRA knowledge creation society translation (2007)

Japan TRIZ Society Business and Management WG

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The 9th TRIZ Symposium 201３

Big S curve curve and small S curve curve (example)
The evolution trend is "Aspect of the purchase of thecustomer. "The definition of the trend (profitable function of
the subsystem) is assumed to be "The use level of delivering
to home is improved".
A small S curve curve is formed with the rise of theattainment level of this profitable function "The use level ofdelivering to home is improved" (evolution level).

Evolution trend"Aspect of purchase ofcustomer"･Evolution level 1: Quality･Evolution level 2: Reliability･Evolution level 3: Convenience･Evolution level 4: Price"The package is delivered"system as a big S curve curve.

The receiver cannot stay at home at specified time of the senderand the package is delivered again. The receiver is neither
revokable, should not be told the time of delivering to home
beforehand, and wait for the receipt time zone. The system"Takkyubin(home delivery service) mail notification service" isdeveloped as a system that solves the contradiction related to theadverse effect that such a present sender specification time zone
delivery causes, and the evolution level rises. (..level 3..:convenience. )Send a package..specification..time..receiver..deliver..timezone..deliver..service..system..level
2..reliability..evolve..system..develop..demand..situation..provide..continue.
Introductory periodTerm of growth

The mature stage

Phase of decline

Life cycle of system subsystem

Japan TRIZ Society Business and Management WG

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The 9th TRIZ Symposium 201３

【 hypothesis ②】 verification
Analysis of "Commodity and service" system that evolves
along evolution level (reverse)"New item and service" system turned on to the market iscaught in the passing age. Those contents raise theevolution level of a specific evolution trend. The eventthat it is contents obtained by that is found.
The evolution level of the evolution trend is raised if thiscan be found and there is a possibility that the hypothesisof contents of the future "New item and service" system
can be set.

Japan TRIZ Society Business and Management WG

36

The 9th TRIZ Symposium 201３

【 hypothesis ②】 verification
Analysis of "Commodity and service" system that evolves
along evolution level (reverse)
۞ Event that pays attention to evolution trend "Degree of freedom"
Definition of evolution trend "Degree of freedom":
 【The connection of the person who is related to the package delivery is expanded 】
The level of degree of freedom is found and 【 two degree of freedom 】, 【 three degree of freedom 】,
and "Commodity and service" systems that raise it can be found from 【 one degree of freedom 】 inthe passing age.
The following services can be caught by raising degree of freedom as service of delivering to homethought to be a creation.
 【 one degree of freedom 】The package is delivered by the convenience of the courier service("Beginning of delivering to home" in 1976) ⇒ 【 two degree of freedom 】 + sender participates in delivering to home, and the receipt time isspecified ("Time zone delivery service" in "Curb service at nighttime" in 1988 and 1998) ⇒ 【 three degree of freedom 】Delivering to home is requested directly from + driver ("Driver
direct service" in 2004) ⇒ 【 four degree of freedom 】+ receiver participates in delivering to home, and the receipt place
and time are specified ("Delivery at shelter destination of stricken area" in "Courier service einformation series" in 2005 and 2011) ⇒ 【 five degree of freedom 】+?

Japan TRIZ Society Business and Management WG

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The 9th TRIZ Symposium 201３

"Commodity and service" system that evolves along evolution level (event)one evolution trend 15 “Degree of freedom”: 1 degree of freedom ⇒2 degree of freedom ⇒3 degree of freedom۞Related person : Courier service ⇒ + those who send it out ⇒ + driver ⇒ + receiver ⇒+?
進化トレンド 15
自由度

・１つの自由度 ・２つの自由度 ・３つの自由度 ・４つの自由度
1976年「宅急便」を開始（関東一円）開発された商品・
サービス

1988年
夜間お届け
サービス開始2004年
2011年
ドライバーダイ 震災後、被災
レクト開始
者の避難先ま
で配達
1998年
2005年
Evolution
時間帯お届け 宅急便e-お知サービス開始 らせシリーズ
スタート۞Choices of service : Region ⇒ + size ⇒ + kind ⇒ + time ⇒ + optional function ⇒+?
・１つの自由度 ・２つの自由度 ・３つの自由度 ・４つの自由度
Evolution
1988年
1983年
1988年
1983年
サイズ拡大
スキー宅急便 夜間お届け
宅急便エリア
拡大
サービス開始
1997年
1994年
1984年
1998年
ゴルフ宅急便 時間帯お届け開発された商品・ 全国ネットワー サイズ拡大
ク完成
サービス開始サービス

進化トレンド
自由度

15

1987年
1988年
Expansionofcommodity
andservice
UPS宅急便
クール宅急便
全国展開

Japan TRIZ Society Business and Management WG

2004年
ドライバーダイ
レクト開始
38

The 9th TRIZ Symposium 201３

6. Method of approaching "New item and service"system creation with axis in the future【Stage1】 Specific of business (business) as analytical object【Stage2】 Association analysis of transition of market and "Commodity and service" system【Stage3】 Contents making of "Contradiction (dilemma demand) discovery
and solution that user holds" and "New item and service" systems

Pattern ②【Stage1･2･3･4･5】① Setting of hypothesis ofevolution level rise of evolution
trend and "New item andservice" system② Condition of super-system
and making of contents
refinement③ Contents making and link ofsubsystems

Pattern ①【Stage1･2･4･5】【Stage4】 "Commodity and service" Evolution trend of system
and analysis of evolution level【Stage5】 Contents making of rising setting at evolution trend
and evolution level and "New item and service" systems

Japan TRIZ Society Business and Management WG

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The 9th TRIZ Symposium 201３

Creation of "New item and service" system 【Stage4】"Commodity and service" Evolution trend of system andanalysis of evolution level
To which trend of the evolution trend of 32(Darrell Mann advocacy) did the settlement
plan of the contradiction caused by no adjustment of “Commodity and service” system
and needs of the user offered to the market pay attention? Moreover, at which
evolution level the target was squeezed is examined.
The relating evolution trend was selected from the function and the characteristic
related to the achievement of "Commodity and service" system. Moreover, the meaningof the evolution trend is defined.
How the meaning of an individual trend of evolution is defined becomes a key.
The assumption of the evolution level is different according to the definition of theevolution trend.
۞ 【 pattern ① Stage1･2･4･5 】
 The evolution trend that extracts the function and the characteristic from"Commodity and service" system that has already been offered to the market andcorresponds is specified.
۞ 【 pattern ② Stage1･2･3･4･5 】
 It was able to be confirmed that the idea of the contradiction solution was effective
for the formation of the concept of "New item and service" system. The evolution
trend that extracts the function and the characteristic from the idea of thiscontradiction solution and corresponds is specified.
Japan TRIZ Society Business and Management WG

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The 9th TRIZ Symposium 201３

Creation of "New item and service" system 【Stage4】
Evolution trend and level (analysis) of "Commodity and service" system of <> cases
The order was received and ..【.. integrated with transportation,
the delivery, and the tariff procedure.
Global procurement support 】 System (present)【 specified evolution trend 】
2. Focus of purchase of customer
4. Knowledge
17. Removal of boundary
21. A decrease in man's relations
26. Adjustment of action【 specified evolution level 】
Level 3【 convenience 】
Level 3【 knowledge 】
Level 2【 small number of limits 】
Level 4【 man + automation tool 】
Level 2【 partial adjustment action 】【 content of definition of evolution trend 】
Definition:【Service is bought 】
Definition:【Information is united with distribution 】
Definition:【The range of transportation is expanded 】
Definition:【Human work is reduced 】
Definition:【The purchaser is adjusted with the order person's
behavior 】【 content of definition of evolution level 】
Definition:【It receives and integrated service of the order anddistribution is performed 】
Definition:【Receiving order information and distribution information
have been integrated 】【The definition: The hub function of the parts supplier and thesubcontract enterprise is made.
[Teiru] 】
Definition:【Individual receiving ordering is automated 】
Definition:【It is ..delivery date management of distribution.. thorough 】

Japan TRIZ Society Business and Management WG

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The 9th TRIZ Symposium 201３

Creation of "New item and service" system 【Stage5】
Contents making of rising setting at evolution trend andevolution level and "New item and service" systems①Setting of hypothesis of evolution level rise of evolution
trend and "New item and service" system
The content of the definition of a high-ranking level isdecided by applying the evolution trend to thesettlement plan of the contradiction caused by no
adjustment of "Commodity and service" system andneeds of the user offered to the market, specifying
the evolution level, and raising the evolution level.
And, contents of "New item and service" system arecreated by combining content of the definition, andmaking it to the refinement.
Japan TRIZ Society Business and Management WG

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The 9th TRIZ Symposium 201３
Creation of "New item and service" system 【Stage5】
Rise of < evolution level and "New item and service" Creation (development)> case with system【 global procurement support that receives and integrates order withtransportation, delivery, and tariff procedure 】Evolution system of system【 specified evolution trend 】
2. Focus of purchase of customer
4. Knowledge
17. Removal of boundary
21. A decrease in man's relations
26. Adjustment of action【 content of definition of evolution trend 】
Definition:【Service is bought 】
Definition:【Information is united with distribution 】
Definition:【The range of transportation is expanded 】
Definition:【Human work is reduced 】
Definition:【The purchaser is adjusted with the orderperson's behavior 】【 evolution level of title 】
Level 4【 price 】
Level 4【 wisdom 】
Level 3【 boundary none 】
Level 5【 automation tool 】【 content of definition of evolution level 】
Definition:【The price is set according to the amount of the treatment 】
Definition:【The possibility of procurement is forecast 】
Definition:【The delivery date has been shortened by automatic optimizationof the delivery route. 】
Definition:【The supply chain is surely secured 】

Level 3【 complete adjustment
action 】
Japan TRIZ Society Business and Management WG

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The 9th TRIZ Symposium 201３
【 global procurement support that receives and integrates order with transportation,delivery, and tariff procedure 】 Evolution system of system (case)< hypothesis setting ("New item and service" system) by raising level of evolution trend >۞Securing of new supply chain when supply chain cuts it due to
unexpected accident. And, the delivery of a new procurement destination isserved to the customer for it for the dissemination and a short time.
In the consideration case,
Trend 4【 knowledge 】 was defined in level 4 as 【 wisdom 】 and 【The possibility ofprocurement is forecast 】. Moreover, trend 26【 adjustment of the action 】 was definedin level 3 as 【 complete adjustment action 】 and 【The supply chain is surely secured 】.
۞ "Possibility forecast system that secures a new procurement destination when aregular supply chain is cut" can be assumed from these.
Trend 17【 removal of the boundary 】 was defined in level 3 as 【 the boundary none 】
and 【The transportation networks in the sea, empty, and the land have been
integrated 】. Moreover, trend 21【 decrease in relations with man 】 was defined in level
5 as 【 automation tool 】 and 【The delivery date has been shortened by automatic
optimization of the delivery route 】.
۞ "System that secures the delivery net for a short time by automatic optimization of
integration and the delivery route of the transportation network" can be assumed
from these.
Some scenarios are made in consideration of the content of the definition, and it
evaluates and it will select it like this.
Japan TRIZ Society Business and Management WG

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The 9th TRIZ Symposium 201３

Creation of "New item and service" system 【Stage5】
Contents making of rising setting at evolution trend andevolution level and "New item and service" systems②Condition of super-system and making of contents refinement
The future change factor of a super-system is found.
The condition of the market (super-system) because of theidea (system) that waits for commercialization being made anembodiment (characteristic) is found.
The achievement condition of "New item and service" system
is set from the condition of the market.
The hypothesis of "New item and service" system is made arefinement.

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Creation of "New item and service" system 【Stage5】
Contents making of rising setting at evolution trend andevolution level and "New item and service" systems③Contents making and link of subsystems
To achieve contents of "New item and service" system for the
next term, the evolution of the subsystem as the relating
subordinate position structure is demanded. The subsystem thatshould be evolved is specified, and the possibility of achievement
will be examined.
۞ In the case, the following content is thought as a subsystem thatshould be examined.
Accumulation of investigation of part procurement destination by
the country for supply chain securing and foreign countries andtechnical intelligence and maintenance of information network
Maintenance of distribution net and physical distribution baseConstruction of transport links forecast system
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Creation of "New item and service" system 【Stage4･5】
Rise of < evolution level and "New item and service" Creation (development)> case with system
Global procurement support system that receives and integratedorder with transportation, delivery, and tariff procedure۞Setting of hypothesis of the future "New item and service" systemcreated from evolution trend (idea level)【The evolution trend is an evolution trend of 32 of Durrell man 】【 direction of forecast evolution (evolution to high-ranking level)】
2. The focus of the purchase of the customer buys service.
Convenience performs integrated service of receiving and the order and distribution in level 3 The price is set by four ⇒ level prices according to the amount of the treatment.
4. The knowledge information and distribution are united.
Knowledge has integrated receiving order information and distribution information in level 3 The possibility of procurement is forecast by four ⇒ level wisdoms.
17. The removal of the boundary expands the range of transportation.
Level 2..small number of..limit..parts supplier..subcontract..enterprise..hub..function..level..boundary..sea..land..transportation network..integrate.
It is made.
21. A decrease in man's relations reduces human work.
Five ⇒ level automation man + automation tool tool that automates individual receiving ordering has shortened the delivery date in level 4 by automatic optimization of the delivery route.
26. The adjustment of the action adjusts the behavior of the purchaser and those who receive an order.
The partial adjustment action persists in the delivery date management of distribution in level 2 ⇒ level 3 complete adjustment action surely secures the supply chain.

< hypothesis setting ("New item and service" system) by raising level of evolution trend >۞New supply chain when supply chain cuts it due to unexpected accident
Securing. Delivery service of new procurement destination fordissemination and a short time to customer for it
Construction of subsystem
1.Accumulation of investigation of part procurement destination by the country for supply chain securing and foreigncountries and technical intelligence and maintenance of information network
2.Maintenance 3 of distribution net and physical distribution base . Construction of transport links forecast system

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7. Approach for fiscal year 2014 to deepen content offrame of "New item and service" system creation
An explanation of the content of the definition of the evolution trend of
the Darrell Mann advocacy and the content of the definition of theevolution level as comprehensible as possible is made.
(evolution trend explanation of 32: Business and chapter of management
TRIZ research subcommittee meeting)"Evolution trend explanation of 32: the business and the chapter ofmanagement TRIZ research subcommittee meeting" is applied to some"Commodity and service" systems of "Business of delivering to home"taken up by this analysis, and the refinement of the content of the
explanation and the method of medication is aimed at.
As a result, contents of the frame of "New item and service" systemcreation presented this time are deepened.
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How about joining theBusiness and Management TRIZ Research Subcommittee?
۞ Please participate in the research subcommittee meeting, and present various topics
of research.
The theme that researches can be brought in without reserve.
The research area and the theme extend naturally if the number of members
increases.
۞ There is a result outlet of research activities, and the business use of the result canbe expected.
Because it is a cooperation of labor research, awareness and a new finding canbe expected to be obtained.
Study results can be announced in the TRIZ symposium.
Can it notice during the research, and the use of cultivated TRIZ idea and tool topractice be expected.
۞ About the management of the society
Member individual's result of review and idea are brought together in the meeting.
It becomes a meeting at half a day once every 1-2 months.
A basic venue becomes Tokyo.
The inquiry concerning the research subcommittee meeting
Thank you very much even to Japanese TRIZ society (info@triz-japan.org).
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Thank you for your attention
Business and Management TRIZ Research Subcommittee
Japan TRIZ society, NPO

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