15 December 2015

"The Japan Mecenat Awards 2015" Award Winners Announced
Awards go to activities that connects people
by taking advantage of own corporative management resources- International collaboration in the affected areas and nationwide Association for Corporate Support of the Arts:”KMK” (President:
Motoki Ozaki) has announced seven winners of the Japan MécénatAwards 2015 (the Grand Mécénat Award, five Mécénat Awards,
and the Award Granted by the Commissioner for Cultural Affairs).
The Japan Mécénat Awards are to honor corporations and corporate
foundations whose supports for the arts have significantly contributed
to Japanese culture and society.

thAward Ceremony: Friday 20 November 2015
Spiral Hall, Tokyo[Ceremony] 14:00-15:30[Reception] 15:45- 17:00

The Grand Mécénat Award was presented to Dai Nippon Printing Co., Ltd.
which has developed art-appreciation workshop in collaboration with the
Louvre Museum and educational institutions for many years, as well as
taking advantage of its own technology, in order to nurture and enhancechildren’s sensibility.
At the same time, this year’s Japan Mécénat Awards were awarded tovariety of activities that focused on the local industries and historical assets
by utilizing their own management resources, and activities that achieved agreat development through national and international networking.
The genre of activities also varied such as music, art appreciation, photography, creation and traditional culture from variety of regions such as Osaka,
Kagawa, Kyoto, Kumamoto, Shizuoka, and Tokyo.

Japan Mécénat Awards 2015 Results
Grand Mécénat Award
Mécénat Award

Ambition Matching Award
Mécénat Award

Dream Craftsmanship Award
Mécénat Award

Pupil Shining Award
Mécénat Award

Photo Inspiration Award
Mécénat AwardMusical World Award
Special Award
Award Granted by the Commissioner for Cultural Affairs

Dai Nippon Printing Co., Ltd.
Louvre –DNP Museum Lab Workshops
Suntory Holdings Limited/Suntory Foundation for Arts
The Vienna Philharmonic and Suntory Music Aid Fund
Shizuoka Shinkin Bank
Those local resources circulation type, people, dream building
support activities
Presenting to Children in Island Setouchi Delivery Concert Committee
Presenting to Children in Island Setouchi Delivery Concert
FUJIFILM
Heart to heart communication - “PHOTO IS” 30,000-person photo
exhibition
ROHM Co., Ltd./Rohm Music Foundation
Kyoto International Music Students Festival 2014
Kokindenjyunoma Kobai
Maintenance and management of Kokindenjyunoma

■ The Japan Mecenat Awards 2015 Activities
Grand Mécénat Award：
Dai Nippon Printing Co., Ltd.
Louvre –DNP Museum Lab Workshops
The Louvre - DNP Museum Lab is a collaborative project to, which the Louvre Museum (Paris) and DNP contribute theirown specialties and resources, and provide an opportunity to encounter art works. This project focuses on people’s joy
and awareness through experiencing arts, and in particular, offers the enjoyment of watching arts from various points ofview, using a variety of techniques and methods.
DNP has exhibited art works of the Louvre Museum at an exclusive space in the company from 2006 to 2013, and has
developed 100 art-appreciation systems. Some of them have been installed at the Louvre Museum, and used by visitorsfrom all over the world. Since 2011, DNP has expanded the usage of multimedia tools from this collaborative project tothe areas where there are little arts or no arts. The importance of art-appreciation education in Japanese middle schools
has been recently discussed, but at the same time, it has been said that teachers are at a loss as to how to approach thisparticular field and teach in their classes. Due to the increasing interests in the usage of digital equipment in the schools,
DNP, together with professionals from Japanese museums and institutions, planned and established a model of artappreciation class using tablets for middle schoolers. Furthermore, in 2004, it expanded to the appreciation workshops
for people who are not used to viewing art. As a part of DNP’s cultural activities, this has also been offered to children
and parents for a purpose of increasing more opportunities to enjoy arts.
DNP’s aim is to challenge new development, hoping for more people with rich sensibilities will be born and grow up in
the society and always looking for the future. It is also to contribute the creativity in the society by offering more various
opportunities to enjoy arts.

●Outstanding Point : This project expands the opportunity of art-appreciation and deepens the value of it, bydeveloping long-term projects in collaboration with museums and institutions. / By connecting the company’s own
domain and resources to cultural activities, this continuous activity contributes to both the company’s business andsociety.

Art Appreciation class by DNP Museum Lab Workshop「Different between Japanese and Western paintings? 」
Arakawa District 5th Junior High School © photo DNPMuseum Lab Workshop「let’s play with worlds’ art! 」© photo DNP●Company Profile (As of April 2015)
Address: Shinjuku-Ku, Tokyo, Japan
Established：1894（Founded: 1876）
Net Assets：114,464 million JPY
Employee：Consolidated 39,451、Individual 10,697 名Business：Photo Printing Media
Lifestyle and Industrial Supplies (Packaging products, Residential Interior materials)
Electronics (LCD color filter, Optical films for displays, Photomasks)
URL: http://www.dnp.co.jp/

■ The Japan Mecenat Awards 2015 Activities
Mécénat Award

Ambition Matching Award
Suntory Holdings Limited/Suntory Foundation for Arts
The Vienna Philharmonic and Suntory Music Aid Fund

‘Suntory- Tohoku Sun Sun Project’- Suntory Group’s support activities for The Great Eastern Japan Earthquake, focuseson the reconstruction of affected areas, particularly in the fields that contribute to the future of affected areas; ‘Fishing’,‘Children’, ‘Disabled Sports’ and ‘Culture and Sports’. The donation the group has collected since 2011 becomes 10.8
billion yen.
One of the activities is The Vienna Philharmonic and Suntory Music Aid Fund. The company has received the donationfrom Vienna Philharmonic Orchestra with the gratitude of ‘we would like to express our sympathy to our mostimportant Japanese friends who encountered such a tragedy’. The group was moved with the offer, invested 100
million yen, the same amount of the donation, and established Matching Fund. This is due to the group’s 30 years offriendship and partnership of the Orchestra’s Japan Tour.
This Fund has started the grant program and performance project since 2012, aiming to encourage the affected area aswell as the nation through music. The grant program offers a total of 100 million yen to support projects for 10 years,
and offers opportunities of musicians from Vienna Philharmonic Orchestra to join the performances and workshops. Up
to this year, a total of 32.68 million yen has been given to 46 groups in nationwide. Around 5,000 people form Miyagi,
Fukushima and Iwate participated to gift concerts, concerts for children and families, and workshops for juniororchestras.
‘We would like to deliver smiles and hopes in affected areas’- the hope has been delivered through melodies and sounds
all over Japan.


Outstanding point: This project continuously has been developed through the collaboration with oversea orchestra.
/ It, as the company’s own reconstruction supporting activity, spreads nationwide by taking full advantage of longterm achievement in art and cultural field, and network.

Dedication Performance by member of Vienna Philharmonic Orchestra
Minami Souma City, Yazawa District Cenotaph (In front of Buddhist statue);
performance by 8 members; 29 September 2014

Company Profile (As of April 2015)
Address: Osaka, Japan
Established：2009（Founded:1899）
Net Assets：70 billion JPY
Employee：37,613
Business：Formulation & promotion of Groupwide
management strategies and corporate functions
URL: http://www.suntory.co.jp/

Workshop for Sendai Junior Orchestra

Organization Profile (As of April 2015)
Address: Minato-Ku, Tokyo, Japan
Established：2009（Founded: music foundation 1969）
Net Assets：10,2 billion JPY
Employee: 64
Business：Promotion of arts and culture
URL: http://suntory.jp/SFA/

■The Japan Mecenat Awards 2015 Activities
Mécénat Award

Dream Craftsmanship Award

Shizuoka Shinkin Bank
Those local resources circulation type, people, dream building support activities
Shizuoka City (Shizuoka Prefecture) has developed its’ own culture and industry since long time ago, such as building
Sunpu Castle and Kunōzan Tosho-Gu. Today’s local diverse industry traces its origin back to Tokugawa Era, when many
artisans worked to rebuild Sengen Shrine, and taught their skills and knowledges to local people and community.
Shinkin has been publishing ‘Tafel Anatomie of Shizuoka’s specialties’ since 2000, for the purpose of passing thehistory to next generations. This introduces the making process of Shizuoka’s special products through the bank staff
and artisans interviewing and visiting factories. 8,000 copies are published every year, and are delivered to local
primary schools.
Additionally, since 2003, the bank has held ‘Shizuoka “Dream” design contest’ with the theme of ‘I like the idea! Newrd
th
Shizuoka specialty!’ This contest is for 3 -6 year of primary school students, who design their “dream” specialtythbased on the bank’s publishing. In 2014 (the 12 round), 4,244 dreams from 75 schools were delivered. Out of 60
prizewinning designs, 10 are chosen for special prize. These 10 designs have become real products by the hands of
local factories and artisans. This project also has invented the world’s only one specialty through children’s unique
ideas and artisans’ trial and error, and has given a new sight to traditional industry. They also offer ‘traditional crafts
classes’, which through three programs, children can learn ‘to know’, ‘to discover’ and ‘to experience’ from local
artisans. This project contributes not only to nurture next generations but also to build a creative society byintegrating with local specialties.


Outstanding Point: This project offers an opportunity for children to learn local history and diverse industry
through enjoyable learning program. / It has contributed to the development of creative industry and local
society by collaborating unique ideas of children and traditional techniques.

The 12th Shizuoka ‘Dream’ Design Contest 2014: Prizewinners Award Ceremony◀Front page of ' Tafel
Anatomie of Shizuoka
Specialties’● Company Profile (As of April 2015)
Address: Shizuoka, Japan
Established：1931
Net Assets：21,42 billion JPY
Employee：646
Business：Bank
URL: http://www.shizushin.co.jp/

■The Japan Mecenat Awards 2015 Activities
Mécénat Award

Pupil Shining Award

Presenting to Children in Island Setouchi Delivery Concert Committee
Presenting to Children in Island Setouchi Delivery Concert
Shodoshima, located in Seto Inland Sea with 30,000 people living, has been famous with the soy sauce making since theEdo period, and at the uppermost Meiji Era, about 400 soy sauce breweries have been working. In the area called the"Hishio no Sato (Village of Soy Sauce)”, which is located in the southeast of the island, there are still 15 soy sauce
warehouses and tsukudani factories even now, and people can see the image of those old days with roof tiles stained
black with fungus of soy sauce and Yakesugi plate fence.
This project started in 2006, wanting children in this island to listen to live music played by professional musicians. The
committee of this project consists of workers in local soy sauce companies, tsukudani companies, and olive factories,
and around 150 local corporations and individuals throughout the island support the project by the donations. The
thchairman of this committee is Yosuke Shioda, the founder of this project, and the 5 president of Yamasan Shouyu (theoldest soy sauce factory in the town).
This concert inviting Seto Philharmonic Orchestra, only the professional orchestra in Shikoku region, is free concert,
without the need to book or reserve seats, and anyone over 4 years old can see the concert. Every spring, around 850
thpeople come to see the concert. Since the 5 concert, they also have established ‘Children in Island Ensemble’
consisting of small children to high schoolers, and collaborating with the orchestra. This ensemble is also supported by
the committee.
You can see a modern art work in the olive fields, which was placed at the time of ‘Setouchi International Arts Festival’,
can hear children sing from the primary schools, and see the beautiful scenery. There are much attractiveness in thisisland, with the feel of soft sea breeze and smell of tasty soy sauce. And there are many hopes from elders for children
to have many great memories, and have pride of their own home island.

● Outstanding Point: This project is continuously engaged through the support system that makes a use ofcharacters in local community. / It contributes to the nurturing for new generations through music by offering agreat opportunity to see professional musicians.

The collaboration of 「Miyagawa and Ensemble Vega」 and Children in
Ensemble; the 9th concert

Company Profile (As of April 2015)
Address: Shodoujima, Kagawa, Japan
Established：2006
Employee：26
Business：Delivering Concerts for Children in Islands

The concert venue: Full house with standing audience■ The Japan Mecenat Awards 2015 Activities
Mécénat Award

Photo Inspiration Award

FUJIFILM CORPORATIONHeart to heart communication - “PHOTO IS” 30,000-person photo exhibition
Heart to heart communication - “PHOTO IS” 30,000-person photo exhibition is a participatory-oriented photo
exhibition in which participants write messages on their silver halide photographic prints and exhibit them. While thecompany is aiming to achieve away from its core business of photographic films, this exhibition is one of the activities
that Fujifilm is working on for the purpose of promoting and developing the culture of photography. Although it
started as the "10,000-person photo exhibition" in 2006, there has been huge increase of applicants every year, andthe event changed its name to "30,000-person photo exhibition" in 2013. The total number of exhibits up to 2014 was
130,000 photos.
3,000 photo shops across the country that are business partners of Fujifilm become a window to announce theexhibition, call for exhibitors, and collect photos from applicants. Every year, about the half of the participants are
new to the exhibition. There are 33,012 photos from exhibitors aged up to 96 years old from all over the country. And
all of them have been exhibited at the 29 venues designated by the exhibitors throughout the country. 700,000
people from children to adults visited this exhibition during 5 months of the exhibition period.
Each venue offers a ‘Special Photo Contest’ which 10 photographer and celebrities select 100 photos that havereached their hearts, and places ‘Kizuna (Bond) Post’ which visitors post their handwritten messages to the exhibitors.
It is not only exhibiting photos, but also creating bonds between exhibitors and visitors. There is also the annual eventof ‘The Organizer’s Photo booth’ where employees exhibit their photos, and there are more than 900 photos of
employees from various branches of the company across the country.
“PHOTO IS” delivers the moment someone caught to another with his/her feelings. It also offers the pleasure of innerconnection between people beyond space and time, and provide fun and rich experiences through photography tofuture generations.


Outstanding point: By utilizing the company’s own management resources, this project contributes greatly tothe inheritance of the culture of photography. / It creates an opportunity for everyone to participate and enjoy
photos in various ways.

Heart to heart communication - “PHOTO IS” 30,000-person photo exhibition
Work of “PHOTO IS” 30,000-person photo exhibition

Company Profile (As of April 2015)
Address: Minato-ku, Tokyo, Japan
Established：2006（Founded:1934）
Net Assets：40 billion JPY
Employee：Individual 4,469 / Consolidated 30,783
Business：Imaging Solutions (Color film, electric imaging, optical devices, color paper &chemicals,equipment)
Information Solutions (Healthcare, graphic systems, recording media, industrial products)
URL: http://fujifilm.jp/

■The Japan Mecenat Awards 2015 Activities
Mécénat AwardMusical World Award
ROHM Co., Ltd./Rohm Music Foundation
Kyoto International Music Students Festival 2014

ROHM Co., Ltd., semiconductor maker based in Kyoto, established Rohm Music Foundation in 1991, aiming to form richand fulfilling social environment through music. Since then, the company has been actively holding music activities, andoffering the grants and scholarships.
Kyoto International Music Students Festival looks at international exchanges and nurturing next generations ofndmusicians, and this year 2014 is the 22 festival. It is a concert, which selected students from music school from all over
the world including Germany, France, Austria, Italy, Russia, US and Japan, perform together, and 2,486 students haveparticipated up to this year. This festival is held every spring for 5 days, and the hall used for the concert with a capacityof 450 people has been always full.
The program between Day 1 and Day 4 consists of solo performances from 2 countries, and mixed chorus performanceof students from different countries. The final day closes with the ensemble of orchestra and chorus of all students
based on the theme of ‘travelling the world through music’.
Participants arrive at Kyoto one week before the opening day of the festival, and start their rehearsals. This project
purposely avoids seminar styles, and offers more experimental based style, where students from all over the world
meet each other for the first time, exchange each other’s musical ideas through rehearsals, and get to know each otherthrough music. Rohm Music Foundation covers all travelling costs, accommodations and rehearsal spaces in Kyoto, andprovides best environment for students to practice and perform. This project, creating the opportunity through music,
contributes to expand youngsters’ friendships across the world.


Outstanding point: This project contributes to the nurturing of new generations of musicians by networking withmusic schools around the world. / It contributes to the development of culture by providing continuous
performance opportunities and concerts.

Rehearsal of students from France, Germany and Japan

Company Profile (As of April 2015)
Address: Kyoto, Japan
Established：1958
Net Assets：86,969 million JPY
Employee：Consolidated 20,843
Business：ICs, Discrete Semiconductor
Devices, Modules

The finale: orchestra and chorus ensemble by all participants

Organization Profile (As of April 2015)
Address: Kyoto, Japan
Established：1991
Net Assets：3650 million JPY/ 8,000,000 shares of ROHM
Employee：5
Business：The dissemination and development of the Japanesemusical culture through the implementation of and financial
support for music activities, and the provision ofscholarships for music students.

■ The Japan Mecenat Awards 2015 Activities
Special Award

Award Granted by the Commissioner for Cultural Affairs
Kokindenjyunoma Kobai
Maintenance and management of Kokindenjyunoma

In Kumamoto - City, Kumamoto Prefecture, the ‘Kokindenjyunoma’ exists, located in the city as well as at the corner ofserene Suizenji Garden. This building was originally an academic study where Higo Hosokawa Household Yusai passed
the secrets of Kokin Wakashū onto Prince Hachijo Toshihita and located in the Imperial Palace. However, it wasdismantled in the era of the Meiji Restoration, and then moved to the current location in 1912. Even after the repair of
the building in 2010, 90 % of woods before the dismantling have been used; in particular 5 main columns are fromaround 1600.
Okashino Kobai, founded in 1949, manufactures and sells sweets such as Komanoto’s famous and beloved ‘Homare no
Jin Daiko’. The company inherited the philosophy since 1949 of passing the important things to people’s hearts throughtime, and currently the company’s business policy follows this philosophy as ‘the feasts of relaxation’.
In 1998, the company inherited the right to maintain ‘Kokindenjyunoma’, and established Kokindenjyunoma Kobai. The
building has opened to the public to see, and staff guide visitors with the commentary of the design and architecture of
the building, and the garden. At the parlor, they offer sweets with green tea such as ‘Kaseita’, which was the secretrecipe of Hosokawa Household in the Edo period, and the company retrieved the recipe in order to revive the culture of
Kumamoto.
There are 150,000 visitors every year, and they experience the old in the moment of transitory season. This exceptional
experience is also a proposal of ‘the feasts of relaxation’ from the company.


Outstanding point: In addition to maintain a deep cultural heritage with long history, this project reports its value
widely by polite correspondence. / By deploying the company’s own know-how of management philosophy, it hascontributed greatly to the inheritance of the local culture.

Outside view of Kokindenjyunoma

Mock Kokindenjyu (November 2011, Suizenji Festival)●Company Profile (As of April 2015)
Address: Kumamoto, Japan
Established：2006（Founded:1934）
Net Assets：10 million JPY
Employee：4
Business：Sales of Matcha and Japanese sweets, maintenance of an important cultural property of
Kumamoto Prefecture ‘Kokindenjyunoma’
URL: http://www.kobai.jp/kokin

Japan Mécénat Awards 2015 Overview
Japan Mécénat Awards is a project awarding the excellent activities of companies and foundations, which thethAssociation of Corporate Support of the Arts has been developing since 1991. With our 25 Japan MécénatAward this year, there have been 109 applications (57 corporations and organizations).

Grand Mécénat Award (1)Mécénat Award (5)Special Award:Award Granted by theCommissioner for Cultural Affairs

Offered to the most significant mécénat activity that has contributed
to the promotion of arts and culture.
Names of the awards will be chosen to reflect contents of winning
activities. Offered to five winning activities which contributed tobuilding a society through arts and culture.
Offered to a mécénat activity that has made significant contributions
to enhance the cultural integration and creativity among the citizens
or to establish publicity of Japanese cultures in foreign countries.

■

Qualification RequirementsststMécénat activities that had been conducted in the period from 1 April 2014 to 31 March
2015, by corporations or corporate foundations, and had been selected to 「This is MECENAT2014」, are eligible for entry. Applicants apply either directly or by recommendation.

■

Screening Point:【Grand Mécénat Award& Mécénat Awards】•
Impact and Contribution
Big impact and high contribution to arts and culture as well as the society•
Integration
Integrating with the society and local communities through the activity•
Uniqueness
Uniqueness of the activity utilizing his/her own corporate management resources•
Continuity
Continuity of the activity, or eagerness to continue the activity【Special Award: Award Granted by the Commissioner for Cultural Affairs】
The activity approaching to enhance the quality of cultural integrations and creativity among thecitizens (local residence, children, etc.) with partnerships of external organizations such as local
governments, public interest corporations, NPO, schools, social welfare corporations or to establish
publicity Japanese cultures in foreign countries.

■

Screening Committee Members:
Prof. Hiroshi Harashima (honorary professor of Tokyo University) *Chairman
Manabu Akaike (Director, Universal Design Intelligence, Inc.)
Nobuhiro Ito (Musicologist/ Professor of Graduate School of Letters, Osaka University)
Yurie Kanazawa (Art historian/ Professor of Tokai University)
Nobuko Kawashima (Professor of Doshisha University/Chair of Japan Association for Cultural
Economics)
Yoichi Nakamura Kiyoko (Professor of Graduate School of Social Design Studies, Rikkyo University)
Motoki Ozaki (President, Association for Corporate Support of the Arts)

For the award Granted by the Commissioner for Cultural affairs, representatives from the Agency of Cultural Affairs will join thescreening■「Grand Mécénat Award& Mécénat Awards Trophy」
The trophies are designed by Japanese young artist, and are renewed every three year. From 2015
to 2017, artist Haruka will design the trophies.

[Artist Profile]
HarukaHaruka started her own cut-picture production in 2001. She received Nanjo Fumio Prize in 2012 at spiral SICF13.
She has been active since then, such as collaborating clothing productions with VIVIENNE TAM, solo exhibition
at Aoyama branch, and solo exhibitions managed by Gallery Radium roentgen werke nationally andinternationally.

■

Association for Corporate Support of the Arts
URL： http://www.mecenat.or.jp/en/
Founded in 1990 as a public interest corporation, our mission is to promote social creative
activities by arts and culture. In order to encourage recognitions and understandings of corporate
mécénat in societies, we conduct research, investigations, certifications, commendation,
networking and publishing.
Chairman: Mr. Tatsuyoshi Takashima (Chairman of Dentsu Inc.)
President: Mr. Motoki Ozaki (Chairman of the Board of Kao Corporation)(Membership: 170 corporations and organizations / 20 individuals)*As of 1 July 2015

[For more information, please contact us]
Association for Corporate Support of the Arts

PR: Marie Sakamoto/Aiko Matsunaga
Mécénat Award: Aki Uchida/ Emiko Shirota

Address: Aise Shiba Bldg, 8F, 5-3-2, Shiba, Minato-ku, Tokyo, 108-0014, Japan
TEL: ＋81-3-5439-4520 FAX: ＋81-3-5439-4521 Email: msakamoto@mecenat.or.jp
URL： http://www.mecenat.or.jp/en/