March 10, 2006
Company Name: KYORIN Co., Ltd.
Representative: Ikuo Ogihara,
Representative Director and President(Code：4569 TSE First Section)
Inquiries: Minoru Hogawa,
Executive Director, Director of Management Planning Department
TEL: +81-(0)3-3293-3414

On Kyorin Corporate Branding and the establishment ofa New Corporate Mark & Logotype
Kyorin group transited to a Holding-Company Structure through a shareexchange between Kyorin Co., Ltd. and Kyorin Pharmaceutical Co., Ltd. Today, March10, 2006. In accordance with this change, we decided to promote our corporate brandmanagement and we regenerated the corporate mark & logotype.
The Kyorin group changing to a holding company structure.

Further, byreorganizing the group’s units, the Kyorin group will build a system of managementthat will be able to make the “distinguished and integrated healthcare company” areality, positioning itself solidly as a global drug creator. The Kyorin group will seek toboost the competitiveness of its pharmaceutical business and aim to develop novel
businesses and to strengthen its business foundation.
In order to actualize these strategies, we intend to unify the understanding ofgroup members and move forward with Kyorin corporate branding to reform themember consciousness and performance. The Kyorin corporate brand we establishedprescribes a “society with a smile” that Kyorin brand promises to promote and thevalues and action guidelines that they provide for steak holders such as healthcare
professionals stock holders, customers and employees to promote the corporate
philosophy. The corporate trademark & logo are also based on these ideas, and will be
used for our name cards, company signs and printed materials.
1. Corporate philosophy
Nurturing a spirit that celebrates life and benefit society by contributing to thegood health of people everywhere.

12. Corporate message“Your health is Kyorin’s mission.”
Kyorin will continue using our existing corporate message. We will contribute to
the health of people around the world and try to improve our corporate value inconsideration of health in the wider context of prevention, prognosis and healthenhancement as well as the treatment of disease with new drugs.
3. Corporate mark & logo

The new Kyorin brand promises "a society that smiles". In designing the newbrand symbol, we included Kyorin's strong desire to act freely and fearlessly to fulfill
this promise. Kyorin's hopes of gaining the trust and anticipation of its stakeholders,
including patients, patients families, and workers in medical services, were also
incorporated into the design. The new brand symbol, consists of three curved lines thatform a heart-shaped apricot. The lines represent the smiles of patients, their families,and workers in medical services, as well as Kyorin’s three core businesses, namelyprevention , treatment, and prognosis.
The orange color used in the corporate mark expresses honesty and warmth, theviolet expresses the technology that brings confidence and the light green expresses free,and lively creativity.
The company logotype consists of a capital letter and small letters in lively font
type, which expresses freshness, vitality, as well as familiarity.
We are happy to inform you of Kyorin Co., Ltd.’s newly opened website that
introduces the company outlines and other information.
(HP address: www/kyorin-gr.co.jp)

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