HOW

Loading Time
AFFECTS YOUR

Bottom LineEVERY SECOND COUNTSMOBILE VS. DESKTOP

Loading time is a major contributing factor to pageabandonment. The average user has no patience for apage that takes too long to load, and justifiably so.

Mobile Internet users expect a web-browsing
experience on their phone that’s comparable to what
they get on their desktop or laptop.

Observation: slower page response time results in an
increase in page abandonment, as demonstrated in
the following chart.

What follows is a graph of how users thought theirmobile browsing experience compared to theirdesktop browsing experience.
Observation: Most participants in the survey thoughtthat their phone had slower load times than theirdesktop.

50%

12% said that they expect
their load times on theirphone to be faster thantheir desktop.

11% of those surveyed said
that they expect their load
times to be much slower
on their phone.

25%
Page
abandonment
increase as apercentage.
2468

21% said that they expect
their load times on theirphone to be about equalwith their desktop.

10Page load time in seconds.

11%COMMON PROBLEMS
WHEN ACCESSING A WEBSITE
FROM A MOBILE PHONE

12%

31%

21%

25%

60% of mobile internet users say that they’ve
encountered at least one problem while browsing
within the last 12 months.

73%

51%

73% of mobile internet
users say that they’ve
encountered a websitethat was too slow to load.

48%

51% say that they’ve
encountered a websitethat crashed, froze, or
received an error.

31% of those surveyed said
that they expect theirload times to be a bit slower
on their phone.

PATIENCE OF MOBILE
WEB USERS

45%

48% say that they’ve
encountered a websitethat had formatting which
made it difficult to read.

25% said that they expect theirload times on their phone to bealmost as fast as their desktop.

How long are users willing to wait for a site to load
before they abandon the page? The following graphseeks to answer this question.

45% say that they’ve
encountered a websitethat didn’t function asexpected.

Observation: Most participants in the survey would
wait 6-10 seconds before they abandon pages.
38%

16-20 seconds

38% say that they’veencountered a websitethat wasn’t available.

1-5 seconds

3% of those surveyed said thatthey would wait less than one
second for a page to load
before abandonment.

HOW WEBSITEPERFORMANCE AFFECTS
SHOPPING BEHAVIOR

15%
16%

30%
47%
47% of consumers expect a
web page to load in 2
seconds or less.

79%

79% of shoppers who aredissatisfied with website
performance are less likely tobuy from the same site again.

40% abandon a websitethat takes more than 3
seconds to load.

52%52% of online shoppers
state that quick pageloading is important totheir site loyalty.

44%

16%
A 1 second delay (or 3seconds of waiting)decreases customer
satisfaction by about 16%.

16%

40%

44% of online shoppers
will tell their friends
about a bad experience
online.

20%

6-10 seconds{20+ seconds

11-15 seconds

A 1 SECOND DELAY IN PAGE RESPONSE CANRESULT IN A 7% REDUCTION IN CONVERSIONS.

}

If an e-commerce site is making$100,000 per day, a 1 second pagedelay could potentially cost you $2.5
million in lost sales every year.

sources: gomez.com, akamai.com