News Release

DAC certified as Japan’s only “Premier Partner” byChina’s largest search engine Baidu～Second year in a row, eighth time for the DAC Group～Tokyo, March 26, 2024 --- D.A.Consortium Inc. (DAC) is proud to announce that it has
been awarded Premier Partner 2023 by Baidu Japan, the Japanese subsidiary of Baidu,Inc. (Baidu), China’s largest search engine. DAC is the only agency in Japan to receive
this recognition.

[Premier Partner 2023 companies] https://www.baidu.jp/info/ad/agency.php
The Premier Partner award is given to outstanding agencies based on a comprehensive
evaluation of actual sales, management and operation of Baidu listing ads, Baidu ad
network ads, Baidu in-feed ads and other Baidu products.
In addition to contributing to Baidu ad sales over many years, DAC was recognized forenhancing customer satisfaction with Baidu ad services that responded to customer
needs, for high-quality promotional initiatives that led to effective marketing strategies,
and for excellent proposals by experts with a high level of industry and media knowledge.
Following last year’s award, this is the eighth time DAC has won this award as a group.
DAC began its global operations in 2001 and has long contributed to the overseas
business growth of numerous companies by harnessing its advanced technologies andexperience in digital marketing. In terms of the Chinese market, DAC established DAC
Beijing, created an operations team of native Chinese speakers at the DAC headquarters,
formed an Asia-Pacific strategic network called H+(*1), and is further reinforcing its
organization structure and capacity through its partnership with Info Cubic Japan(*2)
created in 2022. Furthermore, DAC has formed strategic partnerships with major
Chinese digital marketing companies(*3) to comprehensively support both Chinese
inbound and outbound marketing activities.
In 2021, DAC, Baidu and Hakuhodo DY Holdings co-developed HDY x Baidu Data
Marketing Next(*4), a cross-border business solution for Japanese companies targeting
the Chinese market. By combining Baidu’s big data with Hakuhodo DY Group’s uniquemarketing methodologies, HDY x Baidu Data Marketing Next assists Japanesecompanies in their Japan-China cross-border EC and local business efforts.

DAC will continue to collaborate with group companies both in Japan and overseas toprovide high-quality cross-border solutions that meet the needs of our client companies
and respond to the ever-growing demand for Japan-China marketing.

（*1）News release of August 10, 2022:Hakuhodo and DAC launch H+, a strategic group to “Empower Your
Digital Future”
https://www.dac.co.jp/english/press/2022/20220810_hplus（*2）News release of December 1, 2022: Info Cubic Japan becomes a DAC wholly owned subsidiary
https://www.dac.co.jp/english/press/2022/20221201_dac_icj（*3）News release of April 18, 2018: DAC formed the only “Preferential Partnership” in Japan with Tencent
https://www.dac.co.jp/english/press/2018/20180418_tencent（*4）News release of September 7, 2021: Hakuhodo DY Holdings, Baidu and DAC co-develop a cross-borderbusiness solution using Baidu Big Data
https://www.dac.co.jp/english/index.php/press/2021/20210907_bdmn#####＜Baidu Japan Inc.＞
Baidu Japan Inc. is the Japanese subsidiary of Baidu, Inc. (headquarters: Beijing; chairman andCEO: Robin Li), China’s number one market share search engine and a company listed on NASDAQof the United States. Since its establishment in December 2006, Baidu Japan has supported
corporate clients in their marketing efforts in China and has developed inbound cross-border EC
strategies, listing ads, ad network ads and other Internet advertising products aimed at
Chinese-speaking countries. In addition, it offers the hugely popular Japanese keyboard emoji app
Simeji, which has a cumulative 60 million downloads (as of June 2023). In May 2015, it welcomed
as a group company popIn Inc. (headquarters: Tokyo; Representative Director: Feng Jiang),
which provides a Web media recommendation engine, online advertising Platform.
＜Corporate Information＞■ D.A.Consortium Inc.

https://www.dac.co.jp/english/

Established in 1996 during the early days of online advertising, DAC has led the formation andgrowth of the digital marketing industry by steadily expanding its operations with the increased
digitalization of information and lifestyles.
Utilizing a wealth of knowledge and experience in digital advertising, advanced technologicaldevelopment skills, and strong relationships media companies, platformers and other technology
partners, DAC provides global and comprehensive digital marketing services, such as supportingcompany data utilization, designing promotional initiatives, and developing and constructing
marketing systems.
Guided by the mission, “Empowering the digital future,” DAC will continue to be a leader increating new forms of digital ads and marketing that provide new value to society.
Representative： Yuzo Tanaka,
President, Executive Officer, CEO & CCO（Chief Compliance Officer）
Head Office： Yebisu Garden Place Tower, 4-20-3, Ebisu, Shibuya-ku, TokyoEstablishedBusiness： December 1996
： Online media transaction related business, Solution business,
Ad Operations Business

For inquiries regarding this News Release
D.A.Consortium Inc.
Corporate Strategy Group Public Relations / E-mail：ir_inf@dac.co.jp