FAQs

Essential Questions

Q. 01 	What is YONTEX GmbH & Co. KG?
Q. 02 	What are the advantages of combining

the drinktec and BrauBeviale brands
under the YONTEX umbrella?
Q. 03 	Will the two trade fairs be combined

into one?
Q. 04 	Where will the trade shows be held?
Q. 05 	Will the events’ cycles change?
Q. 06 	As a subsidiary of the two event organi-sations, can the new company ensure thatthe event cycles that are now familiar
to the industry will still be maintained?

Q. 07 	What changes will customers see?

What’s the benefit to the industry?
Q. 08 	How will the merger affect the upcoming

BrauBeviale?
Q. 09 	I am an exhibitor at BrauBeviale 2023 andmade my contract with NürnbergMesse.
Is that contract still valid? If not, what willchange?
Q. 10 	What will be done with my data?
Q. 11 	Do I have to resubscribe to theuser newsletters for BrauBeviale anddrinktec?
Q. 12 	What is the focus of BrauBeviale?
Q. 13 	What’s the event focus at drinktec?

Q. 14 	As a visitor or exhibitor, is it still import-Q. 22	Will there be new formats, new event

ant for me to attend both events?

concepts? Online and on-site?

Q. 15 	What happens to the associatedforeign trade fairs?
Q. 16 	Will anything change in the events’ focus?
Q. 17 	Will the service partners still be thesame? (Construction services, etc.)
Q. 18 	Who will the new contact people be?
Q. 19 	Will there be synergies for exhibitors andvisitors? (Such as bundled offers)
Q. 20 	Are there formats that will extend acrossboth events?
Q. 21 	What will happen to the honorarysponsors?

Q. 23 	What role will the two parent companiesplay?
Q. 24 	What terms and conditions will apply forme as an exhibitor? The ones I alreadyknow from Nuremberg or Munich, orentirely new ones?
Q. 25 	When will the new company begin

operations?
Q. 26 	Are there any plans to do somethingsimilar for other industry events?
Q. 27 	What consequences have you drawn

from the Ukraine war and the resulting
economic sanctions?

Q. 01

What is YONTEX GmbH & Co. KG?
YONTEX GmbH & Co. KG is a jointly held subsidiary of Messe MünchenGmbH and NürnbergMesse GmbH. It was founded to organise, conduct andfurther develop two leading international trade fairs for the beverage andliquid food industry – drinktec, including its international branches, andBrauBeviale.

What are the advantages of combining
the drinktec and BrauBeviale brands under theYONTEX umbrella?
Q. 02

YONTEX was founded to take advantage of synergies between the drinktec
and BrauBeviale events. The aim was a forward-looking evolution of thetwo organisations’ current and future event formats, so as to provide evenmore attentive support for the needs of the international beverage andliquid foods industry. The two trade fairs’ focuses and distinctions from one
another will be sharpened, at the same time enabling them to custom-tailor
their services to their markets (both national and international) and theircustomers.

Will the two trade fairs be combined
into one?
Q. 03

No, BrauBeviale and drinktec will remain strong, independent brands, eachfulfilling an individual purpose for its exhibitors and visitors, with distinct focuses, offering different kinds of added value.

Q. 04

Where will the trade shows be held?
Both events will still be held in their customary cycles at their familiar
locations – BrauBeviale at the Nuremberg Exhibition Centre and drinktec
at the Messe München exhibition grounds.

Q. 05

Will the events’ cycles change?
No, BrauBeviale and drinktec will still follow their familiar cycles.
The upcoming event dates:– BrauBeviale: 2023, 2024, 2026, 2027 and 2028
– drinktec: 2025 and 2029

As a subsidiary of the two event
organisations, can the new company ensurethat the event cycles that are now familiar
to the industry will still be maintained?

Q. 06

Yes. Space for these events is booked long in advance. If it becomes necessary to change a date, that is always done in consultation with the advisory board from the profession and with the honorary sponsors. Additionally,both brands are deeply embedded as familiar components of the events year
at NürnbergMesse and Messe München.

What changes will customers see?
What’s the benefit to the industry?

Q. 07

In future, all our customers will be able to address all matters concerningthese events with a central contact partner – whether for the locations in
Nuremberg, Munich, or around the world. This combination will enable thenew company to operate with a much clearer focus on the customer, andto give even fuller attention to the industry’s needs, including in developing
the themes for new events.

How will the merger affect the upcoming
BrauBeviale?
Q. 08

All registered exhibitors received their booth confirmations at the endof May 2023. Their data will be transferred to the new company in full compliance with the EU’s General Data Protection Regulation. BrauBeviale willthen be handled entirely within the new company by the same contact
people who are already familiar to the clientele. As from the founding of
the new company, the NürnbergMesse logo on correspondence with exhibitors will be replaced by the YONTEX logo.

I am an exhibitor at BrauBeviale 2023
and made my contract with NürnbergMesse.
Is that contract still valid? If not, what willchange?
Q. 09

As part of the spin-off of BrauBeviale from NürnbergMesse GmbH,the contract was transferred to YONTEX GmbH & Co. KG. The “GeneralTerms and Conditions of Participation” and the “Special Terms andConditions of Participation for BrauBeviale 2023” will still apply.

GCPGCPQ. 10What will be done with my data?
Our exhibitors’ and visitors’ data will be transferred to YONTEX GmbH & Co. KG
by its parent companies, Messe München GmbH and NürnbergMesse GmbH.
We have sent out information about the further use of the data by YONTEXGmbH & Co. KG. If visitors or returning exhibitors who are not yet registeredfor BrauBeviale, do not wish their data to be used, they are entitled to refuse
permission.

Do I have to resubscribe to the user
newsletters for BrauBeviale and drinktec?
Q. 11

If you would like to continue receiving the newsletters, there’s nothing youneed to do. You’ll continue to receive your subscribed publications in theirfamiliar form and quality, covering all aspects of BrauBeviale and drinktec.

Q. 12

What is the focus of BrauBeviale?
BrauBeviale in Nuremberg is one of the leading trade shows for capital goods
for the beverage industry worldwide, but especially in Europe. It is held forthree days annually at the Nuremberg Exhibition Centre. BrauBeviale takes ayear off in years when drinktec is held. Smaller and medium-sized companies
display their wares and services here alongside start-ups and global players.
The exhibitors offer products and solutions for all aspects of the process
chain in beverage production, ranging from ingredients to technologies andcomponents, packaging, accessories, and marketing ideas.
Most visitors come from the beer industry (49%), followed by machineand plant construction (16%), soft drinks (18%) and wine, sparkling wine,and spirits (7%).
BrauBeviale is a long-standing social event for the industry – far more thanjust a meeting site for business partners. Since the trade fair emphasises
Europe, its accompanying programme of events focuses heavily on current
developments in the European beverage market.

Q. 13What’s the event focus at drinktec?
A key international trade fair for its sector, drinktec is the global business summit forthe beverage and liquid foods industry. It’s held for five days every four years in Munich.
Manufacturers and suppliers from all over the world attend, including large corporations
that operate worldwide, as well as small and medium-sized companies. They meet withproducers and dealers of every size in beverages and liquid foods.
Most visitors come from the beer industry (46%), followed by soft drinks (30%),
bottled water (32%), fruit juices (26%), milk (17%) and still and sparkling wines (15%).
With an 84% contingent of decision-makers, drinktec is the world’s most significant
business platform in its field. Its exhibitors present the full value chain in beverage andliquid food production. Solutions range from ingredients to process technology, bottlingplants, packaging equipment, and logistics solutions. Beverage marketing and packaging
design round out the portfolio.
A top pace-setter and source of innovation, drinktec counts as the industry’s premiere platform for new developments worldwide (more than 700 innovations and solutions
in total during the 2022 year). Its accompanying events present global trends with astrong focus on the future, including those that already demonstrate significance for thenext generation.

As a visitor or exhibitor, is it still importantfor me to attend both events?
Q. 14

Yes. Each event will preserve its own focuses. The two trade fairs’ emphases
and distinctions from one another will be sharpened to ensure that ourexhibitors and visitors enjoy a unique experience at each.

What happens to the associated foreign
trade fairs?
Q. 15

In future, YONTEX will be strategically responsible for the foreign trade
fairs drink technology India and the international part of ChinaBrew
ChinaBeverage, and the subsidiaries of Messe München in India and China
will be responsible for their implementation and further development. CBCE
will continue to be the responsibility and implementation of NürnbergMesse
China. Beviale Moscow was already discontinued shortly after the startof the war in Ukraine and will not be continued.

Q. 16Will anything change in the events’ focus?
The beverage and liquid foods industry stands out for its lively innovation.
As they always have, the drinktec and BrauBeviale trade fairs will continue
to pick up on and reflect the industry’s trends. Additions and further
emphases will always align with these general conditions in the sector.
The YONTEX team also views this as its mission – always to keep a finger
on the pulse of the beverage and liquid foods industry, and to develop andexpand the goods and services the industry needs.

Will the service partners still be the same?
(Construction services, etc.)
Q. 17

Yes, we intend to ensure continuity at the on-site events in Nuremberg andMunich, and will also continue to rely on our time-tested service partners.

Q. 18

Who will the new contact people be?
The new company will be an agile unit that combines the event teams for
BrauBeviale and drinktec, including their familiar contact people.
CEO Rolf M. Keller and Executive Vice President Petra Westphal havebeen working in the beverage and liquid food industry for years. They’ll still
be working with the YONTEX team to keep developing our services for theindustry. Moritz Müller, formerly a unit manager at NürnbergMesse, willhead and advance the Operations unit as Executive Director.
Andrea Kalrait, Executive Director for BrauBeviale, and Markus Kosak,
Executive Director for drinktec Cluster, will fill out the management
and leadership team. In customer contacts for operations, the team from
BrauBeviale and drinktec still will still be on hand: Lucia Baier, Cornelia
Ebner, Corinna Feicht, Jörg Gebhard, Jannica Geissler, Vanessa Kratzer,Cindy Nemedi-Varga, Lennart Preuss and Daniela Schellhorn.

Will there be synergies for exhibitors
and visitors? (Such as bundled offers)

Q. 19

We’ll be reviewing all options currently available to event exhibitors andvisitors to see how we can generate the greatest possible benefit for ourbusiness partners. We’ll keep developing those options all the time.

Are there formats that will extend
across both events?
Q. 20

Each event has its own profile, concept, and portfolio. We’ll be reinforcing
this focus with the aid of various formats, and basing our decisions on thebenefits to our various user groups. That may also mean that we develop
new formats that match each industry’s own current profile of requirements.

Q. 21

What will happen to the honorary sponsors?
The honorary sponsors will remain the same: VDMA e.V. – Fachverband
Nahrungsmittelmaschinen und Verpackungsmaschinen – for drinktec,
and Verband Private Brauereien Bayern e.V. for BrauBeviale. Both wereclosely involved in the process of founding YONTEX, and fully support thenew company. With this support, and in close consultation with them,
we’ll continue to be able to offer the right concepts for the industry’s needs.

Will there be new formats, new event
concepts? Online and on-site?
Q. 22

We always keep evolving our events in coordination with the industry,so we can always keep a finger on the pulse of the beverage and liquid foods
sector. If we launch new formats, we’ll notify our exhibitors, visitors andthe press in plenty of time.

What role will the two parent
companies play?

Q. 23

Messe München GmbH and NürnbergMesse GmbH are the partners in
YONTEX GmbH & Co. KG. In that capacity, they’ll be kept informed about
the evolution of business through the usual channels of communication
with shareholders, as provided by the Commercial Code and the partnershipagreement. In addition to the company’s two brands, BrauBeviale anddrinktec, the parent companies of YONTEX GmbH & Co.KG will provide
strong backing to ensure sound, dynamic development for the new firm.

What terms and conditions will apply forme as an exhibitor? The ones I already know from
Nuremberg or Munich, or entirely new ones?

Q. 24

YONTEX will ensure continuity in defining terms for exhibitors. We haveno way to foretell whether changes in conditions in the market, for instanceregarding the purchase of services, might necessitate changes in terms.

When will the new company begin
operations?

Q. 25

YONTEX GmbH & Co. KG officially began operations on 1 July 2023.

Are there any plans to do somethingsimilar for other industry events?

Q. 26

This project was sharply focussed on beverage technology and liquid foods.
There are no plans for further mergers.

What consequences have you drawn
from the Ukraine war and the resulting
economic sanctions?
Q. 27

Our GTC also contain passages that are applicable to the current situation surrounding the Ukraine war: „If economic sanctions have been imposedby the EU, Germany, other EU/EEA states or the USA against the state inwhich the exhibitor is based or from which the exhibitor‘s products originate(e.g. due to wars in violation of international law, war crimes or similar),the exhibitor may be excluded from admission in whole or with regard toindividual products, insofar as admission of the exhibitor is not reasonable
for the organizer or the other trade fair participants. This also applies
if the economic sanctions do not prohibit participation in the event.“ No exhibitors from the Russian Federation have been admitted since thebeginning of the Ukraine war.

STANDORTCONTACTYONTEX GmbH & Co. KG
Lina-Ammon-Str. 390471 Nürnberg
Germany

info@yontex.com