Mobility Management

Mobility on Demand

Mobility for All!
Rik Opstelten

Program Manager with the Federal Transit
Administration’s Office of Mobility
Innovation

Presentation Outline
MSAA
Evolution

UsefulResources

MSAA
Current
Work

The MODEvolution
Mobility
Management/MSAA
Connection

Mobilityfor All

MSAA Background80+ Federal
programs fundtransportation
services forthetransportation
disadvantaged• Pre-2004: FTA and DHHS Coordinating
Council• 2004: Transportation Coordinating
Council on Access and Mobility (CCAM)
established• 2005:MSAA Launched by FTA/ITS-JPO• 2006 – 2014: Foundational Research• 2015: Current Round of Deployment
Planning GranteesMSAA’s Goal: Use Service
Coordination and Technology
Integration to• Increase mobility and transportation
usability• Increase effectiveness of mobility services• More efficiently use Federal transportation
funding resources

Intended Outcomes• Enhance customer experience• Improve effectiveness and efficiency of services• Produce sustainable institutional model(s)enhanced by information technology• Data sharing by addressing institutional barriers• Utilization of Intelligent Transportation Systems

Advance the State-of-the-Art in• Comprehensive traveler support• Interoperable and coordinated transportation service
operations and management• Streamlined program management requirements

Data Sharing and Exchange Within HST
System interoperability by leveraging existing
proprietary solutions

Travel Management Coordination Centers
Bring it Together
ServiceCoordination

TMCCTechnologyIntegration

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Stage 0: Current Conditions.
• Things could be a lot better. Fragmented, hard-to-find, inefficient services.

Stage 1: System Interoperability.
• Single access point for travel needs. TMCC connects a traveler with various transportationneeds. The ride is scheduled by the TMCC, the rider is notified before the ride will arrive.

Stage 2: Multi-Modal Accessibility and Traveler Connectivity.
• Universally accessible TMCC app or desktop software connects users to standing order trips ordemand response trips. Personal and travel information is updated in real-time.

Stage 3: On-Demand Spontaneous Transportation.
• TMCC integrates on-demand travel. Two-way GPS locations are used to ensure connections.
Upon requesting through the app, the nearest appropriate vehicle arrives.

Stage 4: Mobility for All.
• With MSAA and MOD improvements to person-centered travel options, barriers to mobility
are eliminated. Enablers such as integrated payment, vehicle automation and accessibilityenhancing personal technology have come together to make the Complete Trip accessible forall people.

Who Benefits?
CustomerProvider• SimplifiedAccess• TripPlanning• Information• OperationalEfficiency• MoreService(rides) withSame costs& Resources

9HumanService
Program• Streamlined
programmanagement, billing, andaccountingDeployment Planning Projects
Overcome technical and institutional
barriers to promote systeminteroperability• Involve at least two human service transportation
programs and providers• Establish operational data sharing and coordination
between multiple technology platforms• Demonstrate functional common fleet informationplatform

Spreading the Knowledge

Resources Developed to:•Explain MSAA’s Potential•Build Stakeholder Support•Plan, Design, and Deploy MSAAstyle Systems
11Knowledge Transfer Resources
Fact Sheets:• MSAA: What it is? How's it done? How does it help?
• Tackling the Technology• Getting Started, Getting Help: Supporting Resources

Articles• Deploying Technology to Facilitate Service Coordination: Making it Work(state of the practice survey)• Integrating Human Service Transportation in the Mobility on Demand (MOD)FuturePresentations• Planning to Overcome Challenges: Systems Engineering in Brief• Case Studies in Advancing Universal Mobility
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MSAA
•Using Technology•Advancing Coordination•Leveraging Human Service Assets•Designing for People
13

Mobility Management• Knowing Mobility Gaps
• Understanding, Maximizing Available
Resources• Creating New Options, Tools• Focused on Under-Served Populations

14

Conjunction Junction
MSAA

Mobility
Management

MOD

Technology

CreativeMobility forAll

HSTPopulations

PersonCentered

Mode
Agnostic

HST Assets

Gap-Filling

PartnershipDriven

Coordination

Focus on
Under-ServedPopulations

15

Mobility on Demand
MOD is a vision for an integrated multi-modal
network of safe, carefree, affordable, and reliabletransportation options that are available to ALL

Traveler-centric
Technology-enabled
Partnership-driven
Mode-agnostic

Future of Mobility

MSAA Supports Mobility on Demand• Facilitating Inclusion of Human Service
Transportation Resources• Providing Options to Different MarketSegments• Connecting with HST Destinations• Promoting Equity• Encouraging Inclusiveness18

Connection, Progression

19

FTA Approach to Future Mobility• Explore emerging technology
solutions and new businessapproaches• Enable public transportation industry to adopt
innovative mobility partnerships and solutions• Facilitate widespread deployment of provenmobility solutions and partnershipsFTA MOD Program Activities
PerformanceMetrics

On-ramp
PlanningsupportMODSandbox

Innovation &Knowledge
Accelerator

Demonstrations
and Evaluations

Stakeholder
Engagementand Outreach

Polices andPractices

2016 MOD Sandbox Program• 11 projects demonstrating different approaches, technologies• Each project leads to 12-month demonstration• All projects include independent evaluation• $8 Million in Section 5312 Research funds (projects range from
200K to $1.35M)• Minimum 20-percent local cost-share• Providers of public transportation with one or more partners• Competitive process to select projects

Use Cases from the MOD Sandbox
Trip Planning/Payment Integration
Consolidates options for travelers to plan, book and pay for trips, often through mobile app

First/Last MileBridges gaps in the traditional transportation network by providing trips to and from transit
connections

Supplemental/Extended ServiceAugments the traditional transportation network when transit service is insufficient or not available

Flexible Pricing /Incentives
Strategies to influence traveler choice on when or how to travel using incentives or games

Innovative Paratransit Services
Technologies and tools to enable more flexibility to plan, request, and pay for paratransit trips,
greatly reducing booking and response times, and costs

Parking Utilization
Strategies to help manage parking supply to optimize utilization and access to transit for moreindividuals

2016 Sandbox Projects At a Glance

Make the Connection Real• See and design MSAA as part of the Mobility
Management toolkit• Leverage Human Service assets incoordinating efforts• Take a broad view of Mobility on Demand25