June 29, 2023
NCMM Community Mobility
Design Challenge 2023

Pre-Application WebinarAs you prepare to join us . . . a few reminders• This webinar is being recorded. The recording, slides, and atranscript will be posted at nc4mm.org/design-challenge-2023/• All participants are joining in listen-only mode.
• Audience questions are encouraged. Please use the Q&A box topost any questions you have.
• You may enable the captioning feature for this webinar by clicking
on the option at the bottom of your screen.

2The National Center for Mobility Management(NCMM) is a technical assistance center funded by
the Federal Transit Administration
We work daily to promote customer-centeredmobility strategies to advance good health,economic vitality, self-sufficiency, andcommunity.

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Webinar Agenda
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Grant webpage – nc4mm.org/design-challenge-2023• Review key activities of the grant proposal• Review application process, eligibility, etc.
• An introduction to human-centered designand ethnographic-style interviewing• Respond to questions

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Goals of the Design Challenge Grants• Support communities in creating mobility solutions forcommunity members who face transportation barriers inadvancing their personal well-being.
• Support the development of cross-sector partnerships thatwork together on transportation solutions for theircommunity.
• Prepare communities to apply for funding opportunities toimplement community transportation solutions

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Timeline for Design Challenge Grants

Applications Due

Kick-Off Meeting for
Selected Communities

Gathering Primary
Research

NCMM FacilitatedActivities

Team Meetings

CompletedAug 4, 2023

Oct 2023

Nov-Dec 2023

Jan-Feb 2024

April 2024

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Key Facts• Duration of grants: 6-7 mos.
• Applicants Selected: Three (3)• Funding support: up to $25,000(travel, personnel, meeting expenses, secondary research,development of prototypes and final pitch slides)• Two site visits by NCMM staff••

Gathering primary researchTwo-day workshop• NCMM facilitator for each team
• Periodic all team meetings
7Challenge Areas• Access economic opportunity (e.g., training,education, jobs)• Access health care–related destinations• Access community and peer support opportunities(e.g., substance use peer recovery groups, behavioral
health peer groups)• Address other social determinants of health, not listedabove8

Define Your Community• “Community” may include a formal or informally definedregion, tribal nation, multi-county region, single county,city/town, neighborhood, or corridor, etc.
• Choose a “community” that presents a manageable scopefor the project• Should be feasible to gather primary data (interviews,observations) and define the impact of your solution for thecommunity you have chosen

9Define Your Target Population• Teams will address populations that currently do not haveaccess to equitable transportation because of income status,
minority status, location, a pre-existing condition, or otherreason• Teams are encouraged to be as specific as possible in defining
their target population

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Create your Focus Question• Focus questions are the distillation of the challenge you aretrying to tackle• It should contain your chosen challenge area and definedcommunity and target populations• Frame is as a “How might we…” statement

11Team Lead(s)• Team lead from the applicant organization who will:• convene the team• maintain the team’s momentum during the project• serve as the main point of contact with NCMM staff• Having a co-lead from another partner organization isencouraged (but not required)

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Team Composition• Team members must consist of a multi-sector partnership drawn
from organizations most relevant to the mobility challenge the teamwill address• Team must include at a minimum:• 1 customer from the target population• 2 members drawn from community-based organizations• 1 public or non-profit transportation provider• Each team should have a minimum of five and a maximum of ten
members from a diverse group of partner organizations.
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Pre-Application Activities
1.

Assemble your team2.

Choose a challenge area

3.

Create a focus question

4.

Identify the needed one-on-one primary research with a target of 8 to 10 indepth interviews.

5. Gather secondary research (e.g., Census data, other existing data sources)
6. Other Requirements - nc4mm.org/design-challenge-2022

Optional: Complete Modules 1 and 2 of the “Creating Innovative Transportation
Solutions” course (nc4mm.org/e-learning)

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About the Human-Centered Design Process

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Learning Launch

Phases of Design Thinking
Prototyping andAssumption Testing

Idea GenerationDiscoveryPlanning
Reframe question!
Create design brief!
Plan research

Limited launch tolearn

Identify assumptions!
Build prototypes!
Test assumptions!
Apply learnings

Generate ideas!
Develop solution concepts!
Narrow to 2-3 concepts
Conduct research!
Listen for information!
Curate informatinon!
Categorize findings!
Uncover insights

In-Community Activities
1: Community Interviews

2: Sensemaking Workshop

3: Idea Generation Workshop•Stakeholders•

Digest the primary research•

Brainstorm•

Individuals•

Scope the project•

Create building blocks•

Community Leaders•

Find Insights•

Concept Generation•

Create Design Criteria

The Result
Customer Desirability

Financial ViabilityOperationalFeasibility

About The Research

19What does Primary Research look like?
Conducting original primary research is the best way tounderstand the needs and desires of your customers. Oneon-one interaction is paramount.

Interviews

Journaling

Observations

For teams that are selected, we'll work hand-in-hand to
conduct the primary research required. This could involve:• Discussion on who to interview• Individualized training on how to interview• Examples of do's and dont's

Ethnographic-Style Interviewing“Ethnography is the branch of anthropology that involves trying to understand howpeople live their lives. Unlike traditional market researchers, who ask specific, highly
practical questions, ethnographic researchers visit customers in their homes oroffices to observe and listen in a nondirected way. Our goal is to see people’s
behavior on their terms, not ours. While this observational method may appear
inefficient, it enlightens us about the context in which customers would use a new
product and the meaning that product might hold in their lives.”

Source: Ken Anderson, Ethnographic Research: A Key to Strategy, Harvard Business Review March 200921

Timeline for Design Challenge Grants

Applications Due

Kick-Off Meeting for
Selected Communities

Gathering Primary
Research

NCMM Facilitated

Activities

Team Meetings

CompletedAug 4, 2023

Oct 2023

Nov-Dec 2023

Jan-Feb 2024

April 2024

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Questions?
All questions should be emailed directly to William Reckley:
Reckley@ctaa.org
All answers will be posted on the Design Challenge 2022 webpage:www.nc4mm.org/design-challenge-2023

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Thank You!

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“IF YOU WANT SOMEONE TO REMEMBER YOUR MESSAGE–IN A PRESENTATION, AN ARTICLE, OR A REPORT–TELL THEM A STORY.”

NAME - COMPANY26

“IF YOU WANT SOMEONE TO REMEMBER YOUR MESSAGE–IN A PRESENTATION, AN ARTICLE, OR A REPORT–TELL THEM A STORY.”

NAME - COMPANY27

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