#201

Innovation GuideDISTABLE OF CONTENTS
Introduction

Disruption
Radar

Over the next five years, the automotive industry will see more innovation than the past fifty. Arriving at anincreasingly rapid pace, these advancements ultimately aim to deliver new features for consumers and disrupt
the industry. They also span across multiple categories within the automotive ecosystem - from thedevelopment of the vehicle through to its end user experience.

Market Radar Birds Eye View
Executive Summary

With these new technologies being announced, developed, produced, and released by a growing number ofOEMs, start-ups, suppliers, and technology firms at an exponentially quicker rate - it can be easy for the mostsignificant of these announcements to fall through. Likewise, the volume of innovations launched per quartercan make it difficult to assess the potential industry impacts of each one.

What’s NewTrends & Partners
Potential Partner Detailed Profiles

The Innovation Guide tracks the latest industry trends, innovations, and activities in comprehensive detail. Itworks as a reference point to help teams clarify the maturity, ecosystem, and opportunities of new automotive
technologies announced around the world. The guide similarly provides detailed insights into the market
landscape - profiling the key players behind these innovations and understanding how it can be managed. This
report is updated quarterly to capture the latest industry announcements, assess the latest trends, and analyze
the latest innovations.

SBD’s Innovation Guide Methodology
Next Step

RELATED SBD REPORTS
202 – Monthly Start-Up Tracker
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while saving you time by bringing clarity to the mostimportant news and developments from around theglobe.

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#201/Innovation Guide

Key questions answered> What are the newtechnologies that theautomotive industry needs
to track and act upon?

> What are OEMs and suppliers
doing to innovate and what
topics are being explored?

> What innovations should
be monitored or actedon?

> How relevant are these use
cases for the automotiveindustry?

This research supports

PRODUCT PLANNERS

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I NNOVATION T E AMS

Portal access

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M A R K E T I NG

E NGI NE E R S

View Excel Data Sheet Sample
Innovation Guide
For a in-depth database of main innovations and major trends andcomparisons across OEMs

>4,600
datapoints

29+ OEMs, 17+
suppliers

New Trends,Dashboards,
Summary charts

INNOVATION GUIDE
Innovation Guide – Q4 2021

3Contents
201 – Innovation Guide HY1 2024
Introduction ≫Introduction ≫4▪ AI

Potential Partner Detailed Profiles ≫153

SBD’s Innovation Guide Methodology ≫303

Next Step ≫306

Contact Us ≫310

▪ Materials engineering

Market Radar Birds Eye View ≫Birds

7▪ Smart Materials▪ Nanotechnology

Executive Summary ≫Executive Summary ≫13▪ Electro – Adaptive Glass▪ 3D Printing

What’s New? ≫What’s New? ≫17▪ Input & output solutions▪ Brain Computer Interface▪ What’s new this quarter▪ Volumetric Displays▪ Upcoming Events▪ Flexible Interactive Displays▪ Biometrics

Trends & Partners ≫20▪ Personalized Sound Zones▪ Computing & data processing▪ Mixed Reality▪ Quantum Computing▪ Projection Technology▪ Neuromorphic Computing▪ Materials engineering▪ Affective Computing▪ Blockchain▪ Advanced Cryptography▪ Fabric Computing▪ Digital Twins▪ Internet of Everywhere▪ Wearables▪ Smart Cities▪ Advanced External Context Sensing▪ Ultra-wideband▪ 6G

Total number of pages - 310

Introduction

Introduction

Introduction
The automotive industry has continued to expanded significantly with newplayers, new technologies and new business models emerging. The COVID-19
pandemic, a chipset shortage and global inflation put this growth and investment
in question. However, the ambitions of the industry remain strong and newtechnology trends are emerging from outside of our sector, with potential toimpact the automotive world during the next decade.

As OEMs and suppliers continue to grapple with the convergence of industries,
development models, and the hype cycle, SBD’s Innovation Guide can serve as
your go-to tool to prioritize and monitor the trends that have most significance inthe automotive industry. The first step to being innovative is understanding themarketplace that you operate within and having clear visibility of oncoming
trends. R&D and innovation budgets are emerging from a period of uncertainty,and we are tracking all the latest movement to support your roadmaps andinternal development.

SectionMarket Radar
Birds Eye View

Executive
Summary

What’s New?

ContentHighlights from SBD’s Market Radar Insights

Introducing the latest updates on news relating to trends &sub-trends and OEM & partner activities. Industry
convergence, development models, and hype cycles
continue to cause OEMs and suppliers to struggle

The updates on this quarter and upcoming events.

We look forward to engaging with you on the new technologies and disruptions
that are taking place currently, and what we expect in the future.

Trends &Partners

Go Deeper

In-depth into the Trends & Partners which includes 4
Categories 22 Trends 68 Sub-trends 110 Partners. Helpclients to understand a broad cross-section of new andupcoming technologies, while cutting through the hype andclarifying their potential automotive use cases.

Can SBD help you with any unanswered questions?

Introduction

We Listened and Invested In Our Report to Align to Your GoalsYou Said...
“I sometimes struggle to relate conclusions from research reports
to the Outcomes and KPIs that we are working towards...”“I would like to see what has recently changed within a forecast or
domain to help decide if any changes to strategy need to be made...”We Did...
Added a Innovation Guide Birds-Eye View
chapter with a high-level overview of all our StartUps Tracker, Cyber Security reports and Event
Report Series.

Enhanced CROSS-REFERENCING withconsiderations of our Start-Up Tracker principles andinsights from our Event Report Series.

“I can find it difficult to take actionable next steps on Guides
without assessing the future direction of the industry...”“It would be helpful to identify disruptive companies and startups to keep an eye for partnerships in the future...”“I would like the topics to be more ‘forward looking’ to help with
future planning and take advantage of enabling technologies.”

More DATA-DRIVEN ANALYSIS through ourTrends and Partner chapter

Pushed boundaries to UPDATEAND IMPROVE the InnovationGuideExample slides
from the reportBird’s Eye View

Tracking Innovation is part of a wider market radar of insights
This Bird’s Eye View gives highlightsfrom SBD’s Market Radar Insights...

Quarterly
Wrap Ups
EventReportSeries

Innovation
GuideStart-Ups
Tracker...aiding the journey to answering key
questions of the automotive market
What are themost relevantannouncements
and talking
points?

What are the key
themes across theindustry?

What subtle
changes are
occurring thatmay point
towards longerterm trends?

What should be
looked out forover the comingmonths?

What are the newtechnologies thatneed to be
tracked and acted
upon?

What are OEMsand suppliers
doing to innovateand explore?

What is the paceof competitivetechnology
deployment?

What is the latest
automotive
industry news?

How are major
players
supporting othercompanies into aholistic strategy?

Bird’s Eye View

800 Volt, 5G, Voice and AI advancements
IAA Mobility
ZF showcased an 800-volt
electric motor with novel
windings (without magnets).
The motor was displayed
alongside the EvBeat conceptcar. The concept car is based ona Porsche Taycan.

Mahle exhibited 800-volt
compatible products andindicated a potential trend ofincreasing voltages. Mahle, inpartnership with Siemens, alsoexhibited a wireless charging
solution.

ConsumerElectronics Show

Mobile World
Congress

Volkswagen announced that
their IDA voice assistant will bepowered by the AI model
ChatGPT. The AI powered voiceassistant will be available on theID.7, ID.5, ID.4, ID.3, the allnew Tiguan, the all-new Passat,
and in the new Golf.

5G innovations were covered
widely at MWC 2024.
Technologies such as 5G
Advanced, 5G private networks,
and opportunities for 5G
monetization weredemonstrated.

Mercedes-Benz unveiled
improvements to their MB.OSwith an emotionally intelligent
AI virtual assistant. The AI
interacts with the user with four
different emotions and proactive
intelligence.

5G private networks are nonpublic networks which can offer
full control of the network to theoperator. Vodafone, DT, China
Mobile, Qualcomm, ZTE andOrange all showcased thistechnology. A 5G privatenetwork can be used on an
automotive production line tofacilitate a “data shower” toupdate a vehicle’s firmware.

Event Report Series
Revealing trends alongside key talking
points, announcements and in-depth
analysis. The Premium Event Report
Series also includes Mobile World
Congress and Beijing Auto Show.

1010Trends & Partners ⅼComputing & data processing

Quantum Computing

Quantum Computing – The Roadmap & Key Players
Within the automotive space, Quantum computing fits into two categories, Off-board Quantum, such as, traffic simulations, and On-board Quantum, such as
Autonomous sensor management. The chart below shows SBD’s prediction for the lifecycle of these sub-trends.

1. Concept

Sub-trend

Description

Off-board
Quantum

Used outside the car to support withthe development of advanced
software & security logic (e.g. trafficsimulation)

On-board
Quantum

Embedded within car and used in realtime for advanced computing (e.g.
autonomous car sensor management)

2. Early research

3. Prototype/trials

Timing20152020

20252030

4. First launch

5. Mainstream

6. Redundant

Key Playersand moreTrends & Partners ⅼComputing & data processing

Neuromorphic Computing

Neuromorphic Computing – The Applications
There are a number of automotive and nonautomotive applications:

Military
Strategy

Deep Learning

Healthcare & Diagnostics

Neuromorphic architecture reduces
the size and expense required forneural net processing. This allowsmore complicated neural networks to
be processed in the cloud and also
allows edge devices to carry out morebasic neural net processes onboard.
This has clear benefits for highcapability, interactive infotainment aswell as autonomous vehicles.

Neuromorphic architecture has theability to make deep learning much
more affordable by significantly
reducing the required hardware andpower scale for particular tasks as wellas increasing the potential model
complexity for both human andvehicle health and diagnostics.

Autonomous
Aircraft

Autonomous
Cars

High-speed
computing

Fleet Management
Neuromorphic architecture will reducethe barrier to fleet services withregards to deep learning neural nets.
By being able to process data from thefleet in real time, the service provider
will more accurately be able tomanage fleet flow, predict faults, andre-task vehicles.

Fleet journeyplanning

Faster
5G/6G

Autonomous
FarmingA u tomotive
i n d u s tr yMachinelearning

Trafficcontrol

Smart
Shopping

Other applications

Voice
Recognition

Re lMaterial
simulationa te d I n d u s tri e sCommercial journeymanagement
Picture/Video
Editing

Other Industries

Healthcare
diagnostics• Smart Traffic Lights: modelling andmodel execution can move fromservers to lights, making them bothmore efficient and more responsive• Autonomous Farming: morecomplex modelling would allow
autonomous farming to become
more efficient.
• Smart Shopping: local stock flow
and consumer modelling can bedone in-store to create live
recommendations, or online
shopping or cloud-based can use
more complex behaviour models toautomate mundane shopping
experiences.

Trends & Partners ⅼComputing & data processing

Advanced Cryptography

Advanced Cryptography – The Theory
Homomorphic Encryption (HE)HE is a type of encryption which allows a 3rd party(e.g. cloud provider) to perform computablefunctions on encrypted data while preserving thefunction and format of the encrypted data.

Bio-Cryptography

Moving Target Defense

Bio-cryptography is the process of using biometrics(both physiological and behavioral inputs) to act as
the seed to encrypt and de-encrypt data.

MTD is the concept of introducing controlled change
across multiple system dimensions in order toincrease uncertainty and apparent complexity forattackers.

Fingerprint Handprint

IrisFaceDNA

Physiological

In 2009, former IBM researcher, Craig Gentry madea historic breakthrough by inventing the first fully
homomorphic encryption scheme. He likened theprocess to "one of those boxes with the gloves thatare used to handle toxic chemicals...All themanipulation happens inside the box, and thechemicals are never exposed to the outside world”– as shown above.

Behavioral

Keystroke

Signature

MTD deploys decoys (e.g. such as false endpoints
or servers) to misdirect attackers at the network,
host or application layer of a tech stack.

Voice

MTD can be used as a cryptographic mechanism forproviding secure communication if/whenadversaries have access to a quantum computer.

Potential Partners

NASA QuAIL

NASA QuAIL
NASA’s Quantum computing team QuAIL (Quantum Artificial Intelligence Laboratory).

Products, inventions and services

Overview

NASA’s QuAIL team aims to demonstrate that quantum computing andquantum algorithms may someday dramatically improve optimization
problems in such areas as air traffic control, autonomy, robotics, navigationand communication, system diagnostics, pattern recognition, anomaly
detection, and mission planning and scheduling.
They are currently using D-Wave’s Two quantum computer, but plan toevaluate various quantum computing approaches to help address all possible
challenges they face.

Source: nasa.gov

Partners: NASA, Google, D-Wave

Privately heldLocation

Washington, USAWebsite

nasa.gov
101500

1-10
11-100•Research & Development.

Source: nasa.gov

R&D, Quantum Computing

Company type

1000+
501999Use case for Automotive

SBD Insight: NASA welcomes researchers at other institutions who areinterested in collaborating, to contact the QuAIL team.

Current partners

1958

Employees :Initial work focuses on theoretical and experimental analysis of quantumannealing approaches to difficult optimization problems.

Areas of focus

Established

Should I contact them?

Potential Partners

MicrosoftMicrosoft
Copilot gathers trustworthy sources from throughout the internet in addition to compiling a list of pertinent links toprovide you with a single, condensed response.

Products, inventions and services
Microsoft, a global technology leader, has been at the forefront ofdeveloping and integrating artificial intelligence (AI) across its products
and services.

In the realm of artificial intelligence (AI), Microsoft has been at theforefront of research and development, offering a variety of AI solutions
and services.

Overview
Established

1975

Company type

PublicLocation

Washington, USAWebsite

copilot.microsoft.com

Employees :Their AI platform integrates with Azure to provide users with tools tobuild intelligent applications across a wide range of industries.

Focus on key LLMs, influencing user
lifestyle through suite of AI based
applications across the ecosystem

Current partners
Partners: Acer, Asus, Dell, HP,Lenovo, and Samsung

11-1001000+501999

Use case for Automotive

SBD Insight: Microsoft tools are used by automakers for diagnostics andtelemetry data analysis; Copilot may be able to automate certain
processes or recommend code based on trends in the data.

Areas of focus

101500

1-10

Should I contact them?
Yes – If the focus of AI is Large
Organization or Enterprise
Deployment• Large Language Model– Deep learning algorithms
can identify, summarize, translate, predict, andcreate content with extensive datasets.
• Natural Language Processing– NLP encompasses
AI methods enabling computers to grasp, analyze,and generate natural language with human-likefluency and understanding.
• Artificial Visual Perception– Artificial intelligenceenabled machines can effectively analyze images
and videos, extracting relevant information fromtheir surroundings through the utilization ofdiverse sensors and algorithms. sensors.

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