双葉八町村に春を呼ぶ! 広野町防災緑地を支えるプラットフォーム形成
早稲田大学理工学術院 師岡愼一 ／ いわきおてんとSUN企業組合
研究・活動の目的と概要

研究・活動の実施体制

１．震災、原発事故の復興最前線である福島
県広野町にて造成が進む防災緑地事業を核とした、住民主体の地域 再生 を実 現 するプラット
フォームを形成する。
２．都市部住民ボランティアとの交流による継続的な支援意識・行動の構造、促進要因を定量調査によって明らかにする。

広野わいわいプロジェクト

協働

広野防災緑地サポーターズクラブ

いわきおてんとＳＵＮ企業組合

指導・助言

認定NPO法人JKSK認定NPO法人環境リレーションズ
研究所

協働・助言

早稲田大学
師岡 愼一 教授

活動の内容

【2 ndStage】
イベントによる賑わい作り

未来希望)

植樹による交流、管理仕事作り

活動を通じて、組織化を実施。役割期待、役割分担、目標の明確化が実現。組織の形が形成され、NPO法人設立。
住民主体の災害復興に向けてのプラットホームが形成された。

(商品開発による仕事づくり

アンケート調査実施へ連携 協働 継続的な対話を実施

オリーブ、コットンを使った商品開発

3.11 に合わせて東京で試験販売を実施

ブリヂストン、日産、東京電力、地元広野町住民、いわき市民との共同作業となった
防災緑地植樹祭

5月10日に東京で開催したフォーラムでは150名の支援者が集まり、NPO設立を祝うとともに、本活動研究の成果を報告した

2ndステージ活動の成果
１．商品化、試験販売： 広野町で栽培を進めるオリーブとコットンを使った商品を首都圏NPOと地域住民、いわき市市民と共同で開発。3.11に合わせて東京で試験販売を実施。デザインも好評で3月24日迄の二週間で72品114千円の実績となった。
２．プラットホームNPO法人設立： 広野防災緑地の植樹祭(2016年3月5日〜6日)開催に向けて、度重なる打合せを実施。ブリヂストン、日産自動車の支援企業の受け入れを実施、プラッットホームの重要性の認識が高まり、NPO法人設立への動きとなり、4月26日法人登記となった。
３．東京でのフォーラム開催： 本事業を通じて関わり、支援をいただいた首都圏住民、団体、企業を対象にフォーラムを東京にて開催、当初70名規模を想定していたが、倍の150名以上の参加となり、新たな活動や商品開発の提案を含め、絆が深まった。
４．ボランティア活動参加者アンケート調査：15年11月〜16年２月にボランティア活動等で首都圏からいわき、広野を訪れた人を対象にアンケート調査を実施。有効回答202。継続的な活動が信頼関係の構築、風評の低減、風化の抑制につながることが明らかになった。

クラスター分析により類型化

CALLING SPRING TO THE EIGHT TOWNS OF FUTABA! CREATION OF A PLATFORM TO SUPPORT THE
DISASTER PREVENTION GREEN BELT OF HIRONO TOWN
S HINICHI M OROOKA (FACULTY OF S CIENCE AND ENGINEERING, WASEDA UNIVERSITY) /IWAKI OTENTO SUN ENTERPRISE COOPERATIVE

Objectives and Overview ofthe Research and Activities

Implementation System forResearch and Activities

１ ． To create a platform for bringing about therealization of regional revitalization led by theresidents, with the disaster prevention green belt
project that is undergoing development in Hirono Town
in Fukushima Prefecture, which lies on the frontlines ofreconstruction from the earthquake disaster andnuclear accident, as the core of the activities
2. To elucidate, through a quantitative study, astructure for continuous awareness of support andaction through exchanges with urban resident
volunteers, as well as promotional factors.

Hirono Wai-Wai ProjectCollaboration
Iwaki OtentoSUN
Enterprise
Cooperative

Hirono Disaster Prevention Green Belt
Supporters’ ClubNPO Society for Women's Education andLeadership (JKSK)NPO Environmental Relations

Guidance/Advice

Waseda University
Professor Shinichi Morooka
Collaboration/Advice

Contents of Activities

Creating
livelihoods throughproduct
development
Generating jobs
through exchange,
management oftree planting
activities

Enable the establishmentof organizations throughactivities. Clarify thedivision of labor andgoals. Develop the formof the organizations, andestablish an NPO. A
platform for disasterreconstruction led by theresidents was established.

Implementation of continuous dialogue, cooperation, and collaboration

Product development using Olives
and cotton.

Test sales were held in Tokyo
corresponding with 3.11.

Participation in and promotion ofprojects (1), (2) and (3)・Hirono Sustainable Community
Promotion Council: Hirono Disaster
Prevention Green Area/Space
Supporters’ Club, variousorganizations in Hirono Town, Hirono
Town Council, Fukushima Prefecture
Tomioka Civil Engineering Office

Hirono Town
residents(Conference)

Iwaki
organizations/r
esidents
Project （1）: Support fororganizing Park Festival: Iwaki
OtentoSUN Enterprise
Cooperative (renewable energy
power supply vehicles) Iwaki
Park Festival Executive
Committee
Project （3）: Cotton fieldmanagement, creating work:
The People (implementation,guidance)

Cotton fields／
Disaster prevention
green space／
Futatsunuma
Multipurpose ParkTokyo
Metropolitan
regionSupporters
Project (2) NPO Environmental
Relations: Organizing of a “gifttree”
・NPO JKSK: Dispatch ofvolunteers, providing advice for theoverall project・Value Frontier Co., Ltd.: Projectsecretariat (mainly operationalwork, schedule management,accounting work)
・Cooperation: Waseda
University/Rikkyo University(dispatch of volunteers)

Experts
Landscaping, productdevelopment, CSR
experts

Disaster prevention tree-planting ceremony in collaboration
with Bridgestone, Nissan, TEPCO, local residents of Hirono
Town, and Iwaki citizens.

Into the future (hope)

Drawing crowds
for events

Implementation of a questionnaire survey【2ndStage】

150 supporters gathered at the forum held inTokyo on 10 May to celebrate the establishmentof the NPO, and a report on the outcome of thisresearch was presented.

Results of 2nd stage activities
Participants for volunteer activities 4 Types
1. Commercialization, test sales： Products made using olives and cotton cultivated in Hirono Town weredeveloped through collaboration between NPOs in the Tokyo Metropolitan region, local residents,and Iwaki citizens. Corresponding with 3.11, test sales were implemented in Tokyo. The designs were wellreceived, and 72 items were sold over two weeks till 24 March, generating revenue of 114,000 yen.

Types of transition
hypothesis
Experience inparticipating inreconstruction support
activities

2. Establishment of platform NPO： Toward the launch of the tree-planting festival in Hirono’s disasterprevention green space (5 – 6 March 2016), repeated meetings were conducted. Supporting companies including
Bridgestone and Nissan were received, and the event served to raise awareness on the importance of the platform,
as well as a movement toward the establishment of an NPO. The NPO was registered on 26 April.

Interest in
participatin
g in future
activities

Motivation forparticipating in
OC projects

3. Convention of a forum in Tokyo： A forum was organized in Tokyo for all the parties involved in thisproject, including Tokyo Metropolitan citizens who had provided support, organizations, and companies. While
the forum was expected to be attended by 70 people to begin with, more than double the number (150 people)
attended eventually. New activities and product development ideas were proposed, and ties were strengthened.

4. Questionnaire survey on participants for volunteer activities： A questionnaire survey was conducted on
those who had visited Iwaki and Hirono Town from the Tokyo Metropolitan area from November 2015 toFebruary 2016, in order to participate in volunteer activities, etc. The number of effective responses was 202. The
results showed that continued activities contribute to the building of relations of trust, improving poor reputation,and preventing the decline of interest over time.

Changes inbehavior afterparticipatingin OC projects

TypeType

Changes ininterest afterparticipating inOC projects
TypeType
Classification by cluster analysis