12/2023

Brand GuideThe Biodiversity Plan

Table of Content

Logotype
1.1
1.2
1.3
1.4
1.5
1.6
1.7
1.8
1.9
1.9
1.11

Introduction
Logotype
Color / Vertical Version
Color / Horizontal Version
Black & White / Vertical Version
Black & White / Horizontal Version
Wordmark
Logo Symbol
Saftey / Vertical Logo
Saftey / Horizontal Logo
Usage Dont’s

4567891011
1213
14

Typography
2.1
2.2
2.3
2.4
2.5
2.6

Brand Typography / Logotype
Brand Typography / Giorgio Sans
Brand Typography / Inter
Brand Typography
Type Setting: Headlines
Type Setting: Body Copy

161718192021

Color
3.1
3.2

Brandpalette: Backgrounds for Logotype
Brandpalette: Colors

The New Division 2023

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1.0 LOGOTYPE

BrandguideThe Biodiversity Plan

1.1

Introduction

Voronoi diagrams are captivating geometric patterns that weave themselves into the very fabric of nature’s tapestry. They emerge as silent poets,
etching tales of connection across cell membranes. In these patterns, weglimpse the heartbeats of the mathematical elegance that is intertwinedwith the soul of the natural world, evoking a sense of wonder and beauty.
The Biodiversity Plan’s identity captures the essence of natural beauty,
composed of 23 distinct elements. Each element represents one of
the targets, forming a unified whole that reflects the interconnectedness,
illustrating the need for global action.
The logo symbolizes our connection to all life on the planet and theintricate beauty that surrounds us.

Brand Guide

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Brand Guide

1.2

Logotype

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1.3

Color / Vertical Version

The vertical, stacked logo in color is
the recommended version of the logo.
It comes in two color versions: Onewith a black wordmark and one with awhite wordmark. The primary version
is the one with the black wordmark,for use on either a white or light grey
background (see page 24 for color
reference). The version with the white
wordmark is used on a black background. This version is only used insituations where the primary version
on white is not applicable.

Brand Guide

Variant 1: Black wordmark(Primary)

Variant 2: White wordmark(Secondary)

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1.4 Color / Horizontal VersionA horizontal logo can also be used.
It comes in two color versions: Onewith a black wordmark and one with awhite wordmark. The primary version
is the one with the black wordmark,for use on either a white or light grey
background (see page 24 for color
reference). The version with the white
wordmark is used on a black background. This version is only used insituations where the primary version
on white is not applicable.

Variant 1: Black wordmark(Primary)

Variant
Variant1:
2:BlackWhitewordmark
wordmark(Primary)(Secondary)

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1.5

Black & White / Vertical VersionThere is also a black & white version ofthe logo. The white version can be usedon any of the 23 brand colors. The black
version of the logo should only be used
if no other version is an option.

Brand Guide

Variant 1: Black wordmark

Variant 2: White wordmark

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1.6

Black & White / Horizontal Version

There is also a black & white version ofthe logo. The white version can be usedon any of the 23 brand colors. The black
version of the logo should only be used
if no other version is an option.

Variant 1: Black wordmarkVariant 2: White wordmark

Brand Guide

9The Biodiversity Plan

1.7

Wordmark

The wordmark lock up comes in
2 variants:

Variant 1:

1 / Centered with tagline
2/ Left aligned with tagline
Primarily, we use the logo in it’s fullentity. In a special occasion where only
the wordmark is used, use the version,
which typographically makes moresense. (Everything is centered or everything is left aligned.)

Variant 2

Brand Guide

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1.8

Logo SymbolThe ‘The Biodiversity Plan’ symbol canbe used as an additional design element.

Brand Guide

Variant 1: For light background(Primary)

Variant 2: Negative Version: For dark background(Secondary)

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1.9

Saftey / Vertical Logo

Clear space
The following example shows how to
use clear space around the logotype andexternal entities.
Keep this area clear.

Always leave a clear space area aroundthe logo equal the height of the THE
BIODIVERSITY PLAN wordmark.

xxx

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1.9

Saftey / Horizontal Logo

Clear space
The following example shows how to
use clear space around the logotype andexternal entities.
Always leave a clear space area aroundthe logo equal the height of the THE
BIODIVERSITY PLAN wordmark.
Keep this area clear.

xx

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1.10 Usage Dont’s

The following examples showcase what to AVOID AND NOT
DO when using the logotype.
1. Do not change the color ofthe logo and/or wordmark.
2. Never modify the logos andlogo elements supplied in
the logo package.
3. Never use the logo on acolored background except
on white or light grey or black
for the negative version.
4. Avoid to put the logo overan image. If you put it over animage make sure the logo
is readable.

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2.0 TYPOGRAPHY

BrandguideThe Biodiversity Plan

2.1

Brand Typography / Logotype

Font specifiactions
logotype:
THE BIODIVERSITY PLAN
Giorgio Sans Bold
Tagline:For Life on EarthApex New Book
Both fonts are available forchange to other languages.

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Giorgio Sans
Giorgio Sans is used forthe main headlines. With
more style than the typicalcondensed sans, it features
an alternate set of roundtitling capitals for a truly
unique look.
Giorgio Sans is designed by
Christian Schwartz, Vincent
Chan, Panos Haratzopoulos, Ilya Ruderman from thetype foundry Commercial
Type.
The type supports LATIN,CYRILLIC, and GREEK.
As a substitute font for
languages that aren’t supported by Giorgio Sans we
use the open source font
OSWALD.

2.2 Brand Typography

Giorgio Sans
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789.?!@#$%^
Extra Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789.?!@#$%^Brand Guide17

The Biodiversity Plan

2.3 Brand Typography

Inter
Inter is used for subtitles
and body copy.
Inter is an open source
Google font. The Inter typeproject is led by Rasmus
Andersson

Inter
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789.?!@#$%^Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789.?!@#$%^Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789.?!@#$%^Brand Guide18

The Biodiversity Plan

Giorgio Sans Bold
– Primary Headline
Giorgio Sans Extra Light– Secondary Headline
Inter Bold– Subtitle– Bodycopy Highlight
Inter Regular– Bodycopy
Inter Light– Secondary Subtitle

2.4 Brand Typography

Headline / Giorgio Sans Bold & Extra Light (Use Tracking: 10)

Giorgio Sans Bold
Headline —Giorgio Sans Extra Light
Secondary Headline
Subtitle / Inter Bold & LightInter Bold, Subtitle
Inter Light, Secondary Subtitle
Bodycopy / Inter Regular & Semibold

Inter Regular, Bodycopy
Inter Bold, Bodycopy Highlight
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2.5 Type Setting: Headlines

Giorgio Sans should
always be used in Boldfor primary headline
and in Extra Light forsecondary headline.

Headline: Primary
Alignment: Left
Setting: Ragged
Case: Sentance case
Typeface: Giorgio Sans
Weight: Bold
Type Size: 80
Letter spacing: 10pt
Leading: 70pt

For subtitles we use
Inter Bold and seondary
subtitles Inter Light.
Use these type settings
as guidance whenworking with this.

Headline: Secondary
Alignment: Left
Setting: Ragged
Case: Sentance case
Typeface: Giorgio Sans  
Weight: Extra Light
Type Size: 80
Letter spacing: -10pt
Leading: 70pt

Headline: Tirtiary
Alignment: Left
Setting: Ragged
Case: Sentance caseTypeface: Inter
Weight: Bold
Type Size: 20
Letter spacing: 0pt
Leading: 22pt

Brand Guide

Headline: Quaternary
Alignment: Left
Setting: Ragged
Case: Sentance case
Typeface: Inter
Weight: Light
Type Size: 20
Letter spacing: -20pt
Leading: 22pt

Giorgio Sans Bold
Headline —Giorgio Sans Extra Light
Secondary Headline
Inter Bold
Subtitle
Inter Light
Secondary Subtitle

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2.6 Type Setting: Body text

Inter should always
be used in regular as
running text. It shouldbe always left aligned.
For highlights we use
Inter Bold. For larger
set text we use InterLight.

Body text: Primary
Setting: Ragged
Case: Sentance case
Typeface: Inter
Weight: RegularType Size: 10
Letter spacing: 0pt
Leading: 13pt

Body text: Primary
Large size
Setting: Ragged
Case: Sentance case
Typeface: Inter
Weight: Light
Type Size: 20
Letter spacing: 0pt
Leading: 22pt

In December 2022, 195 countries agreed on an action plan to halt
biodiversity loss and preserve the conditions for life on Earth.
The framework has four overreaching goals for 2050, driven by23 detailed targets for 2030.
The Global Biodiversity Framework is a guide for everyone: governments, businesses, investors, entrepreneurs, inventors, NGOs,educators, researchers, scientists, and the 8 Billion people whohave the power to sway everyone above.

In December 2022, 195 countries agreed on anaction plan to halt biodiversity loss and preserve
the conditions for life on Earth.
The framework has four overreaching goals for
2050, driven by 23 detailed targets for 2030.
The Global Biodiversity Framework is a guide foreveryone: governments, businesses, investors,entrepreneurs, inventors, NGOs, educators,researchers, scientists, and the 8 Billion people
who have the power to sway everyone above.

Brand Guide

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The Biodiversity Plan

3.0 COLORS

BrandguideThe Biodiversity Plan

These are the colors used
for backgrounds with the‘The Biodiversity Plan’ logo.

Brand Guide

3.1

Brandpalette: Backgrounds for Logotype

White

Light Grey

Black

CMYK
0, 0, 0, 0

PantoneCool Gray 1 C

PantoneBlack 6 C

RGB
255, 255, 255

CMYK
1, 2, 2, 0

CMYK
60, 40, 40, 100

HEX#FFFFFF

RGB
250, 247, 245

RGB0, 0, 0HEX
#faf7f5

HEX#000000

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3.2 Brandpalette: ColorsColors
These are the colors used for the23 targets of the ‘The Biodiversity
Plan’.

Brand Guide24