BluetoothMarket Update2019Table of Contents
1.0 A Letter from the Executive Director . . . . . . . . . . . . . . . . . . 3
2.0 What is Bluetooth SIG, Inc.? . . . . . . . . . . . . . . . . . . . . . . . . . 4

6.0 Markets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
6.1

Phone, Tablet & PC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

6.2 Audio & Entertainment . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

3.0 What is the Bluetooth Market Update? . . . . . . . . . . . . . . . . . 5

6.3 Automotive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

4.0 Community . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

6.4 Connected Device . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

Membership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

6.5 Smart Building . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

4.2 Specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

6.6 Smart Industry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

4.3 Shipments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

6.7 Smart Home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

4.4 Shipments by Radio Version . . . . . . . . . . . . . . . . . . . . . . . 10

6.8 Smart City . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40

4.1

5.0 Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
5.1

Solutions to Meet Market Needs . . . . . . . . . . . . . . . . . . . 12

5.2 Audio Streaming . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
5.3 Data Transfer. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
5.4 Location Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
5.5 Device Networks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
5.6 Shipments by Solution Area . . . . . . . . . . . . . . . . . . . . . . . 17

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2

A Letter from the
Executive Director
For more than two decades, the Bluetooth® member community has
been proving the value of wireless connectivity. From wireless audio
and wearable devices to location services and automation solutions,Bluetooth member companies continue to meet the needs of new
consumer, commercial, and industrial markets.
Thanks to the ongoing efforts of a devoted member community,
Bluetooth is securing its place in tomorrow’s smart buildings,
smart homes, and smart cities. Key market leaders are making
the strategic choice to integrate Bluetooth mesh networking
into their home and commercial automation solutions. Recent
advancements in Bluetooth location services, including thelaunch of direction finding capabilities, are further solidifying
the role of Bluetooth in new markets.
It’s an honor to be part of such an incredible community.

Mark Powell | Executive Director | Bluetooth SIG, Inc.

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What is Bluetooth SIG, Inc.?
Formed in 1998, the Bluetooth Special Interest Group (SIG) is the not-for-profit trade association that oversees Bluetoothtechnology, serving industry-leading member companies across the globe.
Based in Kirkland, Washington, USA, we work with our member companies to perfect and advance a simple, flexible, and secure
wireless communication solution that helps create a connected world, free from wires.

The Bluetooth SIG manages three charter programs:

Specification

Qualification

Promotion

We expand the capabilities
of Bluetooth technology byfacilitating the collaborationof our member companies
to create new and enhanced
Bluetooth specifications.

We drive Bluetoothinteroperability through aworld-class member productqualification program that
includes access to the Bluetoothtechnology and trademark
license agreements.

We grow the Bluetooth brandby increasing the awareness,understanding, and adoptionof Bluetooth technology.

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4

What is theBluetooth Market Update?
Supported by updated forecasts from ABI Research and insights from several otheranalyst firms, the Bluetooth Market Update examines:

Community• The growth and health of the Bluetooth SIG member community• Trends and forecasts for each of the key Bluetooth solution areas• New trends in traditional Bluetooth markets as well as forecasts inemerging markets in which Bluetooth is taking on an expanded role

SolutionsMarkets

The Bluetooth community continually expands thetechnology to solve new connectivity challenges
and address new market opportunities.

The Bluetooth Market Update is intended to help global IoT decision makers
stay up to date on the role Bluetooth technology can play in their technicalroadmaps and markets.
The trends in the Bluetooth Market Update highlight the direction of the Bluetooth
member community and technology as Bluetooth continues its expansion from apersonal communications solution to a commercial and industrial-gradeconnectivity engine.

*
Numbers are derived from ABI Research. Data files include Wireless Connectivity, Indoor Location RTLS, Connected Car,
Commercial Building Automation, Mobile Accessories, and Bluetooth custom data set. Forecasts do not constitute a
promise to ship.

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5Bluetooth is more than a technology.
It’s also a community.
Bluetooth is an incredible community of 35,000
member companies committed to creating aconnected world, free from wires.

Community

Growing

Membership

Collaborating

Delivering

Total Bluetooth Membership

The Bluetooth member community
continues to experience strong
growth and now has 35,000
companies spread evenly across all

2013

20,4262014

70% Growth
25,470in membershipover 5 years

regions of the world, highlighting
the true global footprint of

2015

28,525Bluetooth technology.
2016

31,7742017

33,793

2018

34,465Bluetooth Membership by Region in 2018

34%

36%

29%

11,870 Members

12,531 Members

10,064 Members

Americas

Learn more about
membership

Source: Bluetooth SIG, as of 31 Dec 2018

APAC

EMEA

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Growing

Collaborating

Delivering

Specifications
The Bluetooth SIG working groups
and committees are the reason

Working groups are the backbone of the Bluetooth SIG,
bringing specifications to life.

Bluetooth technology is the global
wireless standard powering theInternet of Things.
The hard work and commitmentof our working groups andcommittees are what drive the1570Working
GroupsActiveSpecification Projects

continuous innovation of
the technology.

2,012
New Group and Committee
Members in 2018

Learn more about
working groups
Source: Bluetooth SIG, as of 31 Dec 2018b l u e t o o t h . co m|

8Growing

Shipments

Collaborating

Total Annual Bluetooth Device Shipments
numbers in billions

5.4

With the support of a committed

5.0

member community, Bluetooth

4.7

technology has met the growing

4.4

demands for wireless innovation

4.0
3.7

for more than 20 years. Since its

3.4

introduction in 1998, Bluetooth
device shipments continue to

Delivering

3.2
3.0
2.7

increase with no sign ofslowing down.

2014

2015

2016

2017

2018

2019

2020

2021

2022

2023

8% CAGR2018 - 2023

Source: ABI Research, 2019b l u e t o o t h . co m|

9

Shipments byRadio Version

Bluetooth Device Shipments
by Radio Version
numbers in billions

BR/EDR90%of all Bluetooth
devices will include
Bluetooth Low Energy
by 2023

BR/EDR + LE

LE

Bluetooth Low Energy is the common
thread across the IoT
As Bluetooth Low Energy continues its rapid
growth, it provides a common thread in combo
chips, powering connectivity across multiple
wireless technologies.

6.0

5.0
Today

2.7
BILLION

Bluetooth devices willship with both BR/EDR
and Bluetooth Low
Energy in 2019

1/3

of all shipments will beBluetooth Low Energy
single-mode devices
by 2023

Bluetooth BR/EDR is not going away
Dual-mode radios are rapidly replacing
single-mode BR/EDR radios, ensuring
the greatest advantage and availability ofBluetooth technology for developers.

4.0

3.0

2.0

Annual Bluetooth Low Energy
single-mode shipments set to triple
by 2023
By 2023, more than 1.6 billion Bluetooth Low
Energy devices will ship each year, and 90%
of all Bluetooth devices will include Bluetooth
Low Energy technology.

1.02012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023

Source: ABI Research, 2019b l u e t o o t h . co m|

10Bluetooth proves the power of connection.
It expands to meet market needs.
More than just a radio technology, Bluetooth
provides full-stack, fit-for-purpose solutions aimed
at addressing specific connectivity needs.

SolutionsSolutions to Meet Market Needs
The Bluetooth community continues to meet the ever-expanding needs for wireless connectivity. After first addressing audio
streaming, Bluetooth expanded into low-power data transfer. Now, Bluetooth is meeting the market demand for indoor location
services and reliable, large-scale device networks.

Audio
Streaming

Data
Transfer

Location
Services

DeviceNetworks

Stripping away the hassle ofwires on headsets,
speakers, and homeentertainment devices,Bluetooth has
revolutionized wirelessaudio streaming.

From fitness trackers andhealth & wellness monitors
to toys and tools, millions of
new Bluetooth low-power,
data-transferring devices
free consumers from wires
every year.

New advancements inBluetooth technology areenabling powerful, low-cost
indoor positioning andlocation services solutions.

The release of Bluetooth
mesh networking has paved
the way for the creation oflarge-scale device networks
capable of controlling,
monitoring, and automating
tens, hundreds, or
thousands ofconnected devices.

Learn more about theBluetooth Solution Areasb l u e t o o t h . co m|

12

Audio Streaming

Data Transfer

Location Services

Device Networks

Audio Streaming
Solution Area

Annual Bluetooth Audio Streaming
Device Shipments
Wireless Headsets - The original wirelessaudio device, from padded earphones totrue wireless earbuds, Bluetooth headsets
are now a must-have accessory formobile phones.

numbers in billions

1.27 billion
annual shipments

1.27
1.20

Wireless Speakers - Whether it's a highfidelity entertainment system in the homeor a portable option for the beach or park,
there's a speaker for any occasion in every
imaginable shape and size.

1.13
1.06
0.98
0.91
0.82
0.69
0.62
0.52

In-Car Systems - Bluetooth in-car
infotainment systems pair with driver
smartphones to enable hands-free audio
streaming and calling, allowing drivers tokeep their focus on what matters most.

2014

2015

2016

2017

2018

2019

2020

2021

2022

2023

7% CAGR2018 - 2023

Source: ABI Research, 2019b l u e t o o t h . co m|

13

Audio Streaming

Data Transfer

Location Services

Device Networks

Data Transfer
Solution Area

Annual Bluetooth Data Transfer
Device Shipments

Sports & Fitness - Bluetooth powers
wearable devices like fitness trackers
and smart watches that are showing up
on wrists everywhere to monitor steps,
exercise, activity, and sleep.

numbers in billions

1.35 billion
annual shipments

1.35

Health & Wellness - From blood pressure
monitors to portable ultrasound and x-ray
imaging systems, Bluetooth technology
helps people track and improve theiroverall wellbeing while making it easier for
healthcare professionals to provide
quality care.

1.18
1.05
0.92
0.79
0.69
0.60
0.49

PC Peripherals & Accessories - A driving
force behind Bluetooth is freedom fromwires. Whether it's a keyboard, trackpad,
or mouse, computers no longer need wires
to stay connected.

0.34
0.27

2014

2015

2016

2017

2018

2019

2020

2021

2022

2023

14% CAGR
2018 - 2023

Source: ABI Research, 2019b l u e t o o t h . co m|

14

Audio Streaming

Data Transfer

Location Services

Device Networks

Location Services
Solution Area
Point of Interest Information - Retailers adopted pointof interest (PoI) information beacons early, but smart
buildings, smart industry, and smart cities are now
discovering how beacons can improve the quality of life forcitizens and enhance the visitor experience.

Annual Bluetooth Location
Services Device Shipments
numbers in millions

431 million
annual shipments

Item Finding - A growing number of consumers areattaching Bluetooth tags to keys, wallets, purses, andother personal property. When an item with a tag ismisplaced, the user simply launches an application on theirsmartphone to locate it.

431

337

Asset Tracking - Bluetooth is powering rapid growth
in real-time location services (RTLS) solutions used for
tracking assets and people, whether that’s locating tools
and workers in a warehouse or medical devices andpatients in a hospital.

257

186
132

72
39

Wayfinding - From airports and train stations to museums
and stadiums, Bluetooth indoor positioning systems(IPS) have quickly become the standard for overcoming
the indoor coverage challenges of GPS, helping visitors
navigate their way through complex facilities.
Source: ABI Research, 2019

2017

2018

2019

2020

2021

2022

2023

43% CAGR
2018 - 2023

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Audio Streaming

Data Transfer

Location Services

Device Networks

Device Networks
Solution Area

Control Systems - Bluetooth mesh networking is quickly
being adopted as the wireless communications platform of
choice in a number of control systems, including advanced
lighting solutions for the smart building and smart
industry markets.

Annual Bluetooth Device
Networks Device Shipments
numbers in millions

360 million
annual shipments

Monitoring Systems - Bluetooth wireless sensor
networks (WSN) monitor light, temperature, humidity,
and occupancy to improve employee productivity, lower
building operating costs, or better meet condition andmaintenance requirements of production equipment to
reduce unplanned downtime.

360
327
289
244

187

130

Automation Systems - Bluetooth enables the automationof a building’s essential systems, including HVAC (heating,ventilation and air conditioning), lighting, and security
to harness energy savings, lower operating costs, andimprove the life span of a building’s core systems.

77

2017

2018

2019

2020

2021

2022

2023

23% CAGR
2018 - 2023

Source: ABI Research, 2019b l u e t o o t h . co m|

16

Shipments by
Solution Area

Bluetooth Device Shipments
by Solution Area*
numbers in billions

Audio Streaming#1

Data transfer will be
the leading Bluetooth
solution area by
volume in 2023

39%
of all Bluetooth
peripheral devices
shipped in 2023
will support
audio streaming*

300
MILLION
Bluetooth tags areprojected to ship eachyear by 2023

Data Transfer

Location Services

Device Networks

A connected world, free from wires,is quickly becoming a reality
The wide application of Bluetooth technology
shows us that anything can be a connected
device. Simple data transfer solutions are
forecasted to double from 690 million shipped
annually in 2018 to 1.3 billion annual shipments
in 2023.

Audio streaming will see
steady growth
Even while Bluetooth is expanding into newmarkets and use cases, Bluetooth wirelessaudio solutions are still on the rise with annual
shipments expecting to see a 7% CAGR overthe next five years.

At 43% CAGR, location services isthe fastest growing Bluetooth
solution area
Increasing demand for location services is
powering a surge in Bluetooth wayfinding,asset tracking, and item finding solutions. By
2023, there will be 1.7 billion active handsets
engaged in Bluetooth location services.

3.5

3.0

Today
2.5

2.0

1.5

1.0

0.5

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023

*Phone, tablet, and PC devices not included
Source: ABI Research, 2019b l u e t o o t h . co m|

17

Connection drives innovation.
Innovation creates markets.
For two decades, Bluetooth has createdconnections that power innovation, establish
new markets, and push the limits of wirelesscommunication worldwide.

Markets

Bluetooth continues to shape how we interact with andnavigate the world.
Now included in all new smartphones, tablets, and laptops,
Bluetooth has become the standard for personal
wireless connections.

Phone, Tablet& PC
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PhoneAudio

Automotive

DeviceBuildingIndustry

Home

City

Phone, Tablet & PC
Market Numbers

Annual Bluetooth Phone, Tablet & PC Device Shipments
numbers in billions

2.1 billion
annual shipments

2.01

1.97

2015

2016

1.89

1.93

2.08

2.12

1.97

2.05

2.10

2.01

2018

2019

2020

2021

2022

2023

100%

of smartphones, tablets, andlaptops include Bluetooth
2014

Source: ABI Research, 20192017b l u e t o o t h . co m|

20

PhoneAudio

Automotive

DeviceBuildingIndustry

Home

City

Phone, Tablet & PC
Market Insights

Platform ubiquity
maximizes developer
opportunities

Bluetooth is responsible
for the trend to design out
the audio jack

Smartphones are driving
rapid adoption of location
services

With Bluetooth included in 100%of new smartphones, tablets,and PCs, developers can beassured the technology will beavailable for their applications
and solutions.

When purchasing headphones,
half of all consumers now
choose Bluetooth over wired.
In addition, by 2023, 90% of all
speakers will include Bluetooth.

Smartphones have become the
go-to tool for location services,
including indoor navigation,item finding, and point ofinterest information solutions.
With more than 474 million
handsets actively engaged,
Bluetooth location services
are now an integral part of thesmartphone experience.

Learn more about thephone, tablet & PC market

Smartphones andtablets are becoming
the machine interface inemerging markets
Commercial manufacturing
and industrial automation are
adopting smartphones andtablets as mobile displays for
managing and monitoring
critical equipment in day-to-day
operations.

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Bluetooth is synonymous with wireless audio and has
forever changed the way we consume media.
Stripping away the hassle of cords on headsets, speakers,
and entertainment devices, Bluetooth enables consumers
to experience music and entertainment freefrom wires.

Audio &
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22

PhoneAudio

Automotive

DeviceBuildingIndustry

Home

City

Audio & Entertainment
Market Numbers

Annual Bluetooth Audio & Entertainment Device Shipments
numbers in billions

9 10
OUT
OF

1.6 billion

speakers will include
Bluetooth by 2023

annual shipments
1.60
1.50
1.41
1.32

50%

1.22
1.13
1.04

of all headphones sold today
include Bluetooth

0.87
0.77
0.66

300
MILLION
Bluetooth remote controls
will ship annually by 2023

2014

2015

Source: ABI Research, 2019

2016

2017

2018

2019

2020

2021

2022

2023

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23

PhoneAudio

Automotive

DeviceBuildingIndustry

Home

City

Audio & Entertainment
Market Insights

Market transition to wirelessspeakers is nearly complete

Consumer demand for Bluetooth
headsets continues to growOver half of all TVs sold by 2023 will
include Bluetooth

Rapid growth in wireless portable speakers
and soundbars confirms consumer
preference for and confidence in wirelessaudio. Nearly 90% of all speakers are
forecasted to include Bluetooth by 2023.

With over 720 million shipping per year by
2023, Bluetooth headsets and headphones
remain the most popular device category foraudio and entertainment.

Driven by the desire for a better soundLearn more about theaudio & entertainment market

experience, more than half of new TVs
around the world will include Bluetooth asa standard connectivity option by 2023. In
addition, Bluetooth remote control shipments
will double in the next five years.

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A mainstay in the automotive market, Bluetoothtechnology has created connections between car anddriver that have brought new levels of safety to our roads
while enhancing the in-car experience.

Automotive
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25

PhoneAudio

Automotive

DeviceBuildingIndustry

Home

City

Automotive
Market Numbers

Annual Bluetooth Automotive Device Shipments

93%

numbers in millionsof new cars, trucks, andSUVs shipped in 2023
will come standard
with Bluetooth

115 million
annual shipments
115
110
105
101

5.5x

95
89

growth in annual volume
of other in-car Bluetoothapplications from 2018
to 2023

77
68

49
36

54%
of all cars on the road in
2023 will include Bluetooth

2014

2015

Source: ABI Research, 2019

2016

2017

2018

2019

2020

2021

2022

2023

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PhoneAudio

Automotive

DeviceBuildingIndustry

Home

City

Automotive
Market Insights

Bluetooth comes standard
in nearly all new cars
In five years, 93% of all in-car
infotainment systems worldwide
will include Bluetooth as part ofthe in-car experience.

Learn more about the
automotive market

54% of all cars on the roadwill have Bluetooth on
board by 2023
Bluetooth gained traction over
the years with factory andafter-market solutions andis reaching a tipping point inglobal market penetration. As aresult, by 2023, more than halfof all cars on the road worldwide
will include Bluetooth.

Bluetooth helps drive
keyless car entry
With 100% penetration ofBluetooth in smartphones,
automotive manufacturers are
increasingly looking towards thephone to replace the key.

Other use cases drive
automotive growthprospects
While infotainment will continue
to account for the majority
of Bluetooth automotive
shipments, other use cases likekey fobs, sensors, and otherin-car applications will grow toaccount for 24% of all shipments
by 2023.

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From household appliances and fitness trackers tohealth sensors and medical innovations, Bluetooth connects
billions of everyday devices and enables the invention ofcountless more.

Connected Deviceb l u e t o o t h . co m|

28

PhoneAudio

Automotive

DeviceBuildingIndustry

Home

City

Connected Device
Market Numbers

Annual Bluetooth Connected Device Shipments

3x

numbers in billions

increase in annual shipmentsof Bluetooth smart watchesby 2023

1.04 billion
annual shipments
1.04

0.90

140%

0.77
0.64

increase in annual shipmentsof Bluetooth hearables
by 2023

0.52
0.43
0.35
0.29
0.19

40%
CAGR

for Bluetooth connected
healthcare devices
through 2023

0.13

2014

2015

Source: ABI Research, 2019

2016

2017

2018

2019

2020

2021

2022

2023

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PhoneAudio

Automotive

DeviceBuildingIndustry

Home

City

Connected Device
Market Insights

Demand for smart watches andhearables is growing
Multifunction devices like smart watches andhearables with health sensors will continue totake share from single-purpose devices overthe next five years. Nearing a 3x increasein annual shipments by 2023, hearables
will see a 19% CAGR from 2018-2023 whilesmart watches will see a 22% CAGR from2018-2023.

Learn more about theconnected device market

Tags and trackers gain momentum
As location services become more pervasivein everyday life, use of tags for item finding
and pet tracking is increasing in popularity.
Item finding tags will near 10% of total
volume in connected devices by 2023 with a
32% CAGR over the next five years.

Bluetooth connected devices
expand beyond classification
The popularity of Bluetooth Low Energy forconnecting data to applications and services
is unquestioned. 14% of connected endpoints
will fall outside traditional device category
definitions by 2023, up from 7% in 2018.

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Recent advancements in Bluetooth technology are
expanding the definition of the smart building by enablinglarge-scale device networks and precise location services
that enhance the visitor experience, increase occupant
productivity, and optimize space utilization.

Smart Buildingb l u e t o o t h . co m|

31

PhoneAudio

Automotive

DeviceBuildingIndustry

Home

City

Smart Building
Market Numbers

Annual Bluetooth Smart Building Device Shipments
numbers in millions

7x

374 million
annual shipments

growth in Bluetooth smart
building location services
devices by 2023

374

282

207

46%
CAGR

141
98

for Bluetoothautomation-related
smart building devices
through 2023

51
28

2017

Source: ABI Research, 2019

2018

2019

2020

2021

2022

2023

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32

PhoneAudio

Automotive

DeviceBuildingIndustry

Home

City

Smart Building
Market Insights

Location services dominate smart
building forecasts through 2023

Connected lighting solutions areon the rise

Bluetooth is powering new location services
capabilities in a variety of smart buildings.
From wayfinding to space utilization,
Bluetooth helps create operational
efficiencies and improve the occupant
experience.

Leading manufacturers have announced
long-term product plans for lighting
automation and control systems. With a
6.5x projected increase in annual shipments
and a 46% CAGR through 2023, commercial
building automation and security solutions
are well positioned to see continual growth.

Learn more about thesmart building market

Retail and healthcare continue
to highlight the benefits of smart
building solutions
Retailers use Bluetooth to enable
personalized promotions and wayfinding
services that create better shopper
experiences, increase sales, and reduce
operating costs. Healthcare facilities combat
cost pressures, provide better patient care,and improve operational efficiencies by using
Bluetooth to monitor patients, track assets,
and advance emergency services.

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Bluetooth is leading a convergence of industry andinformation that is paving the way for an industrial IoT
revolution, helping manufacturers drive new levels of
efficiency, productivity, and safety.

Smart Industry
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34

PhoneAudio

Automotive

DeviceBuildingIndustry

Home

City

Smart Industry
Market Numbers

Annual Bluetooth Smart Industry Device Shipments
numbers in millions

40%
CAGR

278 million
annual shipments

for Bluetooth industrial
devices through 2023

278

217

167

3.5x

117
91

increase in annual shipmentsof Bluetooth enterprisewearables for smart industry
use cases by 2023

52
30

2017

Source: ABI Research, 2019

2018

2019

2020

2021

2022

2023

b l u e t o o t h . co m|

35

PhoneAudio

Automotive

DeviceBuildingIndustry

Home

City

Smart Industry
Market Insights

Asset and inventory management
lead the forecast

Smartphones play a central role in
HMI and condition monitoring

Enterprise wearables gainsignificant traction

Asset tracking and management solutions
enable manufacturers and distributors
to optimize inventory management andincrease operational efficiencies. Growing
at an annual rate of 47% and forecasted toaccount for 70% of market shipments in
2023, commercial deployments of Bluetooth
asset tracking and management solutions are
setting the pace for the smart industry.

Whether it’s enhancing mobility, protecting
workers from harsh environments, or gaining
access to remote equipment, the smartphone
and tablet are increasingly replacing the
traditional human-machine interface (HMI)
for condition monitoring and remote controlof equipment.

Comprising 34% of smart industry device
shipments in 2019, enterprise wearables
like scanners, hearables, trackers, and otherequipment will continue to see strong growthwith a 28% CAGR over the next five years.

Learn more about thesmart industry market

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Whether connecting TVs to soundbars or PCs to
keyboards, Bluetooth technology has been at the heartof the connected home for years.
Now, Bluetooth dependability, security, andinteroperability are poised to help the market realize
the full potential of home automation.

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Automotive

DeviceBuildingIndustry

Home

City

Smart Home
Market Numbers

100%of smart speakers
include Bluetooth

Annual Bluetooth Smart Home Device Shipments
numbers in billions
Home Automation

1.15 billion

Connected Homeannual shipments
1.15
1.05
0.96

59%
CAGR

0.87
0.76
0.67

for Bluetooth
smart appliances
through 2023

0.57

4.5x

growth in annual shipmentsof Bluetooth residential
lighting by 2023

2017

Source: ABI Research, 2019

2018

2019

2020

2021

2022

2023

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Automotive

DeviceBuildingIndustry

Home

City

Smart Home
Market Insights

Connected home devices exceed
home automation by more than 3:1

Major ecosystems are defining thehome automation conversation

Bluetooth has been an integral part of thehome for years. Even with home automation
exceeding 21% CAGR through the next five
years, annual shipments of connected homedevices like tools, toys, gaming systems, andTVs will approach 900 million by 2023.

Major technology player ecosystems
will drive the home automation market
through the forecast period. This past year,
leading companies like Alibaba and Xiaomi
strategically chose Bluetooth to help define
their home automation experience.

Learn more about thesmart home market

Smart appliance is the fastest
growing home automation
device category
While smart lighting is expected to see 4.5x
growth, smart appliances show the strongest
potential with a 59% CAGR over the next five
years – reaching 54 million devices shippedeach year by 2023.

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Bluetooth is connecting tomorrow’s smart cities toenhance the visitor experience, improve the quality oflife for citizens, and create a more businessfriendly environment.

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PhoneAudio

Automotive

DeviceBuildingIndustry

Home

City

Smart City
Market Numbers

Annual Bluetooth Smart City Device Shipments

7x

numbers in millions

growth in annual Bluetooth
smart city device shipments
by 2023197 million
annual shipments
197

500%

147

increase in Bluetooth RTLS
implementations in airports
by 2023

107

78

50

3x

28
16

growth in Bluetooth RTLS
implementations in sports
stadiums by 2023

2017

Source: ABI Research, 2019

2018

2019

2020

2021

2022

2023

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Automotive

DeviceBuildingIndustry

Home

City

Smart City
Market Insights

Bluetooth will connect tomorrow’s
smart cities

Location services deployments insmart city venues lead the forecast

Bluetooth is powering thesharing economy“Gartner is predicting that the revenue for
IoT applications will be $53.2 billion in
2023, growing at a 11% CAGR from 2018
through 2023.”

Bluetooth location services in airports,
stadiums, hospitals, retail malls, tourism
centers, and museums transform how visitors
interact with a smart city. At the sametime, asset management solutions increase
utilization of smart city resources to help
lower operational costs.

Bluetooth is helping to bring one of themain drivers of the sharing economy tolife. Mobility as a Service (MaaS), including
bikes and scooters, provides on-demandtransport solutions. Steady rollouts continue
worldwide with notable expansion in APAC.

- Mar 2019, GartnerBluetooth enabled location services andconnected device networks are well
positioned to support a wide range of smart
city use cases over the next five years.

Learn more about thesmart city market

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