TBWA and Nissan United Support Design Development ofNew Nissan Communications Logo•••Nissan Introduced a New Illuminated Logo, Created by Nissan’s Design TeamA Modern, Bold and Flexible Visual Identity System Was Brought to Life by
TBWA’s Nissan United and Design by Disruption
Emblem to First Appear on the Flagship EV Nissan Ariya in 2021

New York, July 21, 2020 — At its World Premiere Event, filmed in Yokohama andstreamed virtually around the world, Nissan last week unveiled a new brand logo andvisual identity, symbolic of a new chapter in its history.
The brand’s bold, modern redesign will be featured on Nissan’s website andcommunications materials around the world. The new emblem will first appear as anilluminated badge on Nissan’s all new flagship electric vehicle, the Nissan Ariya, arrivingin 2021.
As a collaborative effort years in the making, the new emblem was first created by
Nissan’s global design team as a badge to live on future cars, with Nissan United (themultidisciplinary unit within TBWA that drives Nissan’s marketing and communications
globally) and TBWA’s Design by Disruption (DXD) unit building out a flexible and wideranging brand identity system in the months that followed. The brand identity includes
applications in both 2D and 3D for all communications, including advertising, digitalplatforms, websites, dealerships and more.
Alfonso Albaisa, Nissan Motor Corporation's SVP for Global Design, comments on thepartnership, noting “A dream relationship! What I experienced with the development of
our new logo with our partners at TBWA and related groups was profoundly rewarding
and broadened my view of the journey. As may be natural, I had an enthusiastic specificview of the design and its journey between physical and digital but as testament to thedesign concept itself, TBWA brought new powerful dimension both visually andcontextual. Loved how the TBWA creative initiative and deep artistic execution evolved,
expanded and enriched my view.”
Despite its simplicity and minimalism, the new Nissan logo is not a flat, one-size-fits-alldesign, but instead adapts to the different places in which it appears, built to explore thepossibilities of the rich digital world. The logo is illuminated and the dominant use ofwhite coloring represents increased electrification and continuous innovation. A video
introducing the logo can be viewed here and multiple expressions of the new logo canbe viewed and downloaded here.
“Much like the new logo, Nissan’s future is illuminated and bright,” said Jon Castle,
Global President, Nissan United. “This new visual identity is in lockstep with a vibrantand thrilling brand. As we look to the months ahead, we are excited about the work that
our teams around the world are developing in support of Nissan’s success.”“Nissan is about excitement and movement, and with this brand identity our visual
identity is alive, dynamic and surprising,” Mark Sheldrake, Global Executive Creative
Director, Nissan United.
More information on the new emblem and brand identity viewed at thenissannext.com.

About TBWA\Worldwide
TBWA is The Disruption® Company: the cultural engine for 21st-century business.
Named one of the World's Most Innovative Companies by Fast Company and Adweek's
2018 Global Agency of the Year, we create disruptive ideas that locate and involve
brands in culture, giving them a larger share of the future. Our collective has 11,300
creative minds across 275 offices in 95 countries, and also includes brands such as
Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group®,
TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas,Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore Airlines.
Follow us on Twitter, LinkedIn and Instagram, and like us on Facebook. TBWA is part ofOmnicom Group (NYSE: OMC).

Media contact
Anaka Kobzev
Global Head of Communications,TBWA\Worldwide
Anaka.kobzev@tbwaworld.com+1 (917) 362-5845