With just 10 years to go, an ambitious global effort is underway to deliver the 2030
promise — by mobilizing more governments, civil society, businesses and calling on allpeople to make the #GlobalGoals their own. The DECADE OF ACTION calls for accelerating
sustainable solutions to all the world’s biggest challenges — ranging from poverty andgender to climate change, inequality and closing the finance gap.

Decade of Action logo

Horizontal version of the Decade of Action logo

For all other currently available languages and communication materials, check:
https://trello.com/b/oOWz6RVU/decade-of-action-globalgoals

WHEN TO USE THE DECADE OF ACTION BRANDING
Use the Decade of Action identity with specific Decade of Action messaging.
The SDG branding remains the primary branding when talking about the Sustainable
Development Goals.
The campaign uses the primary hashtag #GlobalGoals, and secondary hashtag#ForPeopleForPlanet.
For more guidance on the use of DoA identity, please contact DGCcampaigns@un.org,
with the subject line DECADE OF ACTION in all caps.

#GlobalGoals

PAIRING YOUR LOGO WITH THE DOA LOGO
If the SDG wheel is NOT PART of the design elements of your logo, please see examples
below for pairing.

If the SDG wheel is PART of the design elements of your logo, please do not place theSDG logo side by side with the DOA logo. See examples below for ideal placement ofthe two logos on the same design product.

We recommend using the black version ofthe SDG logo when it is placedat the bottom of the page.

ADAPTATION OF DECADE OF ACTION LOGO INTO LOCAL LANGUAGES
1. Primary version of the DoA logoyx

Make sure to follow
the “x” and “y” space rulefor other languages.

Try to justify the text so that the left and rightsides of the text block both have a straight edge.
The space between the SDG wheel and the text
is always equal to the width of a single arrow.

x

The height of “arrows”
should always be equal
to the height of the lettersnext to it.

General rules:
For Latin characters, use the font Oswald SemiBold. If not possible, find an opensource font that supports the language with which you are working (see last page formultiple examples).
Try to use three lines for your text block. If not possible, use two lines (see last pagefor the French and Russian logos).
If it is not possible to justify the text block with same size letters, increase the size ofthe word “ACTION” (see the last page for the French, Kiswahili and Portuguese logos).

The last page of this document provides a visual reference for language adaptations.

2. Horizontal version of the DoA logoxx
The height of the SDG wheel, text and arrows
should always be equal.
xxxx

Space between the SDG wheel, text and arrows
should be the same and equal to width of the wheel (x-width).

General rule:
Whenever possible, make sure to use the arrows before the word “action”.

3. Decade of Action “arrows”
Ideally, do not modify thespace between the arrows
when adapting the DoA logo
to other languages.

xxxxx

Space between the arrows
is exactly the width of one arrow.

If you must increase ordecrease the space between
the arrow, follow theacceptable examples on theright side.

General rules:

Examples:As per Russian version
of DoA logo

As per Kiswahili version
of DoA logo

When using arrows as a supporting design element, donot modify the space between the arrows.
You can create a pattern using the arrows, and change
the color transparency. Do not change the color of thearrows. See example below.
Do not change
colors of arrows

DOA LOGO > LANGUAGE EXAMPLESEnglishFrenchSpanishChinese

Hindi

Kiswahili

Portuguese

RussianArabic