Success story
FullscreenIndustry• MediaSolution• OpenText™ Hightail™

Fullscreen streamlines its creative
collaboration process with OpenText

Media company enhances productivity and efficiency with OpenText Hightail
to accelerate project delivery and client satisfaction
Results
Streamlines creative review
process management
Increases productivity
with improved collaboration
Accelerates feedback
and approval cycles“OpenText Hightail helps us stay organized withwork and feedback. Out of all the different suites
I’ve used in my job, OpenText Hightail is the bestfor realtime feedback.”
Ryan Padgham

Senior DesignerFullscreenFullscreen streamlines its creative collaboration process with OpenText

Fullscreen, a full-service digital agency headquartered in Los
Angeles, works with the world’s leading talent and brands, including
20th Century Fox, the Walt Disney Company and NBCUniversal. The
company also provides channel management and optimization
services for brands and media companies to grow their presence
on YouTube. Fullscreen’s network, technology and services arechanging the way 600 million subscribers consume content.
Working with multimedia files, such as animation, video and stills, canmake for a challenging creative process. Account managers need toensure the creative is client-ready, designers and art directors
constantly upload new content and leave feedback for each other andthe operations manager must make sure everything comes together.
To streamline creative collaboration between team members and clients,
Fullscreen turned to OpenText™ Hightail™, a leading cloud-based solution
for file sharing and managing creative reviews.
Prior to selecting OpenText, the Fullscreen team used a variety of tools
for project management and numerous file sharing accounts forclient-ready files and internal creative review. This led to a disjointed
process, especially when it came to client-ready accounts and links. In
addition, slow upload times, imprecise feedback, manually recorded
timecodes and delayed notifications made internal review difficult.
These issues were especially evident during the busy season, when theFullscreen team works with upwards of 15 different clients in TV, sports
and film. The company desperately needed a more efficient way tomove through creative reviews, and Hightail was exactly what Fullscreen
was looking for.

Since deploying Hightail, Fullscreen now follows a more efficient
process, and the feedback loop has become much faster. With Hightail,the team can easily kick off projects and organize new client requests.
From there, the designers can work through creative feedback quickly.
Creative work now goes through a series of internal approvals between
designers, art directors and account managers directly in the Hightail
solution. The team can keep track of the exact status of various assets
and know when it is their turn to make a move.
“Once the design comes in, the goal is to vet it with other teammembers. OpenText Hightail helps us stay organized with work andfeedback. Out of all the different suites I’ve used in my job, OpenText
Hightail is the best for realtime feedback,” said Ryan Padgham, senior
designer at Fullscreen.
Beyond improved creative management, the team has been using
Hightail’s hi-res preview features to review content with clients. They
no longer need to download large files, as work can be previewed or
streamed directly in the browser. Finished work can be uploaded swiftlyand keeping client work separate, with dedicated links to a Space in one
account, makes it easier for the accounts team to manage.
Other features that contribute to the creative team’s enhanced
productivity include accountable action items with assigned follow-ups
and due dates. Version control assures the team that they are always
working off the latest file. Since feedback is clear and approvals aretimely, projects require fewer rounds of revisions.

“I love the commenting
feature, specificallyfor animation. Before
OpenText Hightail, wewould try to give eachother timecodes to makeadjustments. Now we justneed to tag the area on
the video that needs tobe fixed. It helps us getto the nitty gritty detailsof each piece that needs
revisions. Also, the email
notifications come inreally fast—as soon as
someone comments.
This is super helpful inmanaging the work.”
Michelle Hotta

Account Coordinator
FullscreenFullscreen streamlines its creative collaboration process with OpenText

Michelle Hotta, account coordinator at Fullscreen, described
additional benefits she has seen from the solution. “I love the commenting feature, specifically for animation. Before OpenText Hightail,we would try to give each other timecodes to make adjustments.
Now, we just need to tag the area on the video that needs to be fixed.
It helps us get to the nitty gritty details of each piece that needs
revisions. Also, the email notifications come in really fast—as soon
as someone comments. This is super helpful in managing the work.”

Between quick uploads, realtime notifications and clear comments,
Hightail streamlines the creative process allowing Fullscreen to manage
creative reviews faster and more efficiently and with fewer rounds ofrevisions. Fullscreen and its clients benefit from projects closing faster.
“OpenText Hightail is our hub for creative feedback,”
concluded Padgham.
fullscreenmedia.co

About OpenText

OpenText, The Information Company,
enables organizations to gain insight
through market leading information
management solutions, on-premises orin the cloud. For more information about
OpenText (NASDAQ: OTEX, TSX: OTEX)
visit opentext.com.
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