Assets and Specifications GuideOur Experience Suite.
Onyx allows you to leverage Pre-Roll Video,or High-Impact Display formats in ahigh-attention environment.

53%+ HIGHER ATTENTION
Than open web display benchmarks*

19%+ HIGHER ATTENTION
Than open web video benchmarks**As measured by Adelaide across Onyx MVP campaigns.

ContextualPre-Roll Video.
Use context-powered Pre-Roll to introduce your brandwithin relevant, high attention editorial content.

Pre-Roll Video (Standard):
Use context-powered Pre-Roll to introduce your brand withinrelevant, high attention editorial content. PMP or Managed.

Desktop & Mobile• VAST 2.0, 3.0, 4.x, VPAID 2.0• File types: .avi, .mov, .mp4, .m4v, .mpeg, .mpg, webm, .wmv
• Video Size: Up to 100 MB• Duration: Up to 60 seconds• Aspect Ratio: Landscape/horizontal: 16:9 or 4:3• Click Through URL: Mandatory• Impression Tracker: Optional• Trackings must be HTTPS(able to serve via SSL)
• Image files: JPG, PNG (for branded players)• Font files if requiredInteractive Pre-Roll Video:Pre-roll video video with interactive sidebar that opens individual
overlay cards based on user interaction/decision. Managed only.
TEXTVideo

BRAND CARD

NANANA

Brand Logo:
400 x 300 (4:3)

Optional:
1 - 4 Titles:
Max 30 characters

Interactive Elements

IMAGES

1 - 4 Descriptions:
Max 90 characters
1 - 4 CTAs:
Max 20 characters*Font selection
available.

1 - 4 Images:
Image ratio:
1:1
Recommended
size: 1200 x
1200
Image format:
JPG, PNG
Image weight:
max 1 MB

VIDEO
Video ratio:
16:9
Recommend
ed size: 1920x 1080
Video: MP4Video weight:
max 5 MBNAURL

Optional UniqueURL.

Optional: Unique
URL

Optional: Max 4unique URLs

Branded Pre-Roll Video:Pre-roll video video blended with up-front branding impact fromfirst impression. Managed only.

TEXT

IMAGES

VIDEO

URL

NA

Optional: Unique URL

Video ratio:
16:9
Recommended
size: 1920 x
1080Video: MP4
Video weight:
max 5 MB

Optional Unique URL.

Brand Logo:
400 x 300 (4:3)
Title:Max 70 characters
CTA Button:
Max 20 characters
VIDEO FRAME*Font and colour
selection
available

Overlay image:
Recommended
size: 500 x 1000
(2:1)
Must betransparent PNG
Backgroundimage (Optional)
1920 x 1080
(16:9)
File Types: .jpg,.png

VIDEO

NANA

Shoppable Header Video:
A video with an interactive header, which expands to overlay onhover, showing additional shoppable content for the user.
TEXTIMAGES

VideoNANA

HEADER

Title: Max 30 characters
CTA: Max 20 characters
Background color: (HEX, RGBA)

Brand Logo:
400 x 300 (4:3)

Optional:
1 - 4 Titles: Max 60 characters
InteractiveElements

1 - 4 Tags: Max 20 characters
1 - 4 CTAs: Max 20 characters*Font selection available.

1 - 4 Images:Image ratio: 10:9
Recommendedsize: 1200 x 1080
Image format: JPG,PNG
Image weight: max
1 MB

VIDEO

Video ratio: 16:9
Recommended
size: 1920 x 1080
Video: MP4
Video weight: max
45 MB

URL

Optional
Unique URL.

NAOpens Overlay

NA

Optional: Max 4
unique URLs

Interactive Sidebar Video:
A video with an interactive autoplayed sidebar, displaying range ofpanels with title, subtitle, CTA & image.
TEXT

IMAGES

VIDEO

URL

Optional Unique
URL.

Optional: Unique
URL

Video

NANA

Video ratio: 1:1
Recommended
size: 1080 x 1080
Video: MP4
Video weight: max
45 MBNavigation header

NABrand Logo:400 x 300 (4:3)

NAOptional:
1 - 10 Titles:
Max 60 characters

Interactive Elements

1 - 10 CTAs:
Max 20 characters
Background color:(HEX, RGBA)*Font selection
available.

1 - 10 Images:
Image ratio: 7:4
Recommended
size: 1200 x 685
Image format:
JPG, PNG
Image weight:
max 1 MB

Optional: Max 10
unique URLs

High Impact Display
Specs (Standard):
Rich, vertical high-impact display experiences that spark
deeper interaction and engagement. PMP or Managed.

When Providing Assets to Outbrain to Create Your Format●●●●●Format Size: Can support 300x600, 336x280, 300x250
Image Format: JPG, PNG, MP4
Image Weight: Max 2.5 MB
Main Image / Video Ratio: 1:1.3 (1200x1560), 1:1 (1200x1200)
Additional assets: Brand logo ratio: 1x1 (250x250 size recommended),
Brand name: 25 characters, Title: 30 characters, Description: 90characters, CTA: 15 characters

When Uploading Your Existing Assets in Your DSP●●●●Format Size: Can support 300x600, 336x280, 300x250
Image Format: JPG, PNG, MP4
Image Weight: Max 2.5 MB
Supporting HTML5 display banners

Hybrid High-ImpactDisplay.
A reactive High Impact Display format with a blend of rich creatives
and messaging, designed to deliver attention. PMP or Managed.
300 x 600 templatesize
Mobile only

BRAND CARD

TEXT

Optional Title:
Max 70 characters
CTA Button:
Max 20 characters

IMAGES

VIDEO

URL

Brand Logo:
400 x 300 (4:3)

NA

Optional:
Unique URL*Font and backgroundcolour selection
available

HERO CARDGALLERY CARD

NA

Optional:
2 - 5 Titles:
Max 70 characters*Font selection
available.

Image ratio: 3:2
Recommended size: 1200 x 800
Image format: JPG, PNG
Image weight: max 2.5 MB

Video ratio: 3:2
Recomm. size: 1200 x 800
Video: GIF, MP4
Video weight: max 2.5 MB(When title is used)
Image ratio: 16:9
Recomm. size: 1920 x 1080

(When title is used)
Video ratio: 16:9
Recomm. size: 1920 x 1080

2 -5 Images:
Image ratio: 2:1
Recommended size: 1200 x 600
Image format: JPG, PNG
Image weight: max 1 MB

-Optional
Unique URL.

Optional:
Max 5 uniqueURLs

Swipe High-Impact
Display.
Built-in responsive animation; moving the image from side to side,
indicating user should swipe for more. Upon swipe, second card caninclude optional embedded video and a CTA button. PMP or Managed.
300x600 template size
Mobile onlyTEXT

Title:Max 70 characters

DISPLAY CARD 1

CTA Button:
Max 20 characters*Font selection
available

IMAGES

VIDEO

URL

NA

Optional: Unique URL

Video ratio: 16:9
Recommendedsize: 1920 x1080
Video: GIF, MP4
Video weight:
max 2.5 MB

Optional: Unique URL

Brand Logo:
400 x 300 (4:3)
One image:1000 x 1000
(square 1:1)
File Types: JPG,PNG
Image weight: max
1 MB

Title:Max 70 characters
DISPLAY CARD

CTA Button:
Max 20 characters*Font selection
available

As aboveShowcase High-Impact
Display.
Responsive autoplay video starts on scroll and pauses out of view. Withbackground and overlay images, titles and CTAs to deliver key messages.
PMP or Managed.

300x600 template size
Mobile only

TEXT

IMAGES

VIDEO

URL

Brand Logo:
400 x 300 (4:3)
Title:Max 70 characters

DISPLAY CARD

CTA Button:
Max 25 characters*Font selection
available

Backgroundimage:500 x 1000 (1:2)
Overlay image:500 x 1000 (1:2)
Must betransparent PNG
File Types: JPG,PNG
Image weight: max
1 MBVideo ratio: 1:1
Recommended
size: 1200 x
1200
Video: GIF, MP4
Video weight:
max 2.5 MB

Optional: Unique URL

Custom Experiences withOnyx Brand Studio.
Reach out to your representative to learn about therequirements to engage our Brand Studio team tocreate custom versions of our formats, tailored toyour campaign objectives.

TEXT

Copy (Text Titles and CTAs)

Custom Experiences
Recommended Assets

Brand Style
GuideFont files if
requiredIMAGESHigh ResImages(Photoshopand .jpeg files
preferred)
Logos
Either vector
formats suchas .ai .eps
and .svg, or
highresolution.jpeg / .png
files arepreferred.

VIDEO

URL

File types:.avi, .mov,.mp4, .m4v,.mpeg,.mpg,
webm, .wmv
Size: Up to
100 MB
Duration:
Up to 60
seconds
AspectRatio:
Landscape/horizontal:
16:9 or 4:3
orverticalvideo 9:16

Click Through
URLs
Impression
Trackers
Optional

Thank You.