Order risk analyzed

Order risk is equal to low

Capture payment

Ecommerce
Automation 101: Fraud
Manage and protect your business fromfraud with automated workflows

Fraud is eating away at your time—and your profits. In
2021 alone, about $20 billion in ecommerce losses werereported in the US due to online payment fraud. Fraud is a
growing problem for brands, and it's more important thanever for business owners to protect themselves and their
cash flow.

We know that managing fraud costs your team time as well as money. Your customer teams
are spending time manually reviewing orders, checking shipping and billing addresses,
verifying buyer identity and responding to chargebacks which impact your bottom line. WithShopify Flow you can streamline your fraud operations to make it easier to fulfill good orders
and review riskier ones.

Ecommerce automations can streamline tedious, manual tasks so that you can get back tofocusing on how to grow your business. With Shopify Flow you can automate which orders areautomatically fulfilled, send “high risk” orders for additional review, block known bad actors, andnotify your customer support team when a chargeback needs a response.

“If we don’t catch fraud quickly and a custom order is produced we’re stuck withinventory we can’t sell,” Montgomery, Founder of Shelfies, explains. “If we print
a sweater with your face all over it, no one else is going to buy that so it’s a bigloss for us.”With [Shopify Flow] we can immediately identify orders flagged as high risk
and automatically send an email to the appropriate printing manufacturer
requesting that production be halted and the order be canceled.
Prior to Flow, Montgomery had just a few hours to contact printing facilities in
the U.S., U.K., and Canada to halt production on fraudulent orders.
Learn more about how Shelfies uses Shopify Flow.

Shopify Flow was built to help brands create the custom workflows that they need to automate
tasks, processes, and campaigns within their store and across their apps.
Flow is based on a simple, no-code “trigger, condition, and action” format. Basically, a “trigger”
is an event that Flow looks out for and which sets an automation in motion. A “condition” is therule that determines if an action should occur, and the “action” is the task that is completed if
the condition is met.

Here’s what that might look like for a workflow that automatically assesses fraud risk before
capturing a payment:• Trigger: Order risk is analyzed.
• Condition: If the risk analyzer deems the order high risk.
• Action: Then cancel the order.
Empowering brands of all technical skill levels, Flow lets you quickly and easily install pre-built
workflows or create entirely custom ones, all without needing to touch a line of code.

Review High Risk Orders
We know how important it is to stop high riskorders before they go into production. With
Shopify Flow, your team can streamline how
you manage those high risk orders, enabling
your team to review or automatically cancel.
You can use Flow to notify your team to review
high risk orders before capturing payment.
This means you have time to decide to cancel
the order without taking any payment orrequiring a refund. Alternatively, you cancustomize your flow to automatically cancel
the order.

Review orders from customers with ahistory of return abuse
For every $100 in returned merchandise,merchants lose $5.90 to return fraud. The
problem is so pervasive that it’s costing
US retailers over $18 billion a year. To help
alleviate this issue, you can leverage Shopify
Flow to tag all orders placed by customers
with a history of return abuse and alert yourcustomer service team before fulfillment.
Get started with the template

To use this flow you’ll need to have yourpayment settings set to manual capture,
and with this template you will automatically
capture payment on low or medium
risk orders.
Get started with the template

Cancel orders from known bad actors
As you might have experienced, there are
fraudsters that will attempt to purchase fromyour store. With Shopify Flow, your team has
the ability to block those known bad actors
from placing an order. You can do so byadding their email or IP address so the nexttime they attempt to make a purchase theorder is automatically canceled and restocked.

Notify your team whenchargebacks occur
We know that chargebacks are a big pain
point for your team. To help make it easier
to manage and track chargeback you can
notify your customer support team when achargeback has been opened so they can add
any necessary details or screenshots.
Get started with the template

Get started with the templateWhatever your business needs—build it.

1B+

Automated decisions
each month

150+

Custom use cases
solved every week

34K+

Unique jobs completed
by Flow

It’s important to implement the right fraud prevention tools so you can detect online attacks
before they happen and protect your business. Shopify Flow helps you track and respond tofraud more effectively, and there are many more pre-built workflows available in the Shopify
Flow template library. Additionally, remember that Flow templates can always be tailored tomeet your needs—meaning you can always modify a condition or swap out email for anothermessaging app to meet your needs.

Get Flow