SUCCESS STORY
The People’s Education
Press (PEP)
Industry• PublishingSolutions• OpenText™ Extended ECM for SAP Solutions• OpenText™ Digital Asset Managementfor SAP Solutions• OpenText™ Magellan™
• OpenText™ TeamSite™
®

®

Results
Centralized digital asset
repository for effective
content management
Facilitated secure access todigital media for internal andexternal users
Realized seamless integration
with SAP applications
Unlocked the value of big datawith AI and data analytics

The People’s Education Press
transforms digital asset managementwith OpenText solutions

Chinese publisher builds innovative platform to centralize and streamline®
™
digital media with OpenText Digital Asset Management for SAP Solutions“OpenText Extended ECM for SAP
Solutions and OpenText Digital AssetManagement for SAP Solutions provide
us a single source for all information.
With their seamless integration
with SAP, the OpenText solutions
bridge content silos and intelligently
automate business processes.”™

Yuan Hu

Director, IT
People’s Education Press®

The People’s Education Press transforms digital asset management with OpenText solutions

Established in 1950, the People’s Education Press (PEP) is an
educational publisher led by the Ministry of Education of thePeople’s Republic of China. The PEP is exclusively authorized by theMinistry to oversee and design curriculum standards for primary andsecondary schools. Over the last 70 years, the PEP has publishedmore than 50,000 titles with total sales of 100 billion copies.

Building a leading education publishing house
As the primary publisher of teaching materials and curriculum forschools in China, the PEP is responsible for researching, compiling,editing, publishing, and distributing textbooks and other educational
materials at all levels. Its role includes publishing and printingmultimedia products, digital publishing, managing copyrights, andproviding logistics services.
Over the years, the PEP has relied increasingly on digital content in
the creation of its educational materials, from images, video, andaudio to electronic versions of printed content. However, supportingand managing these diverse digital assets became a growing
challenge for the organization. The existing systems and processes
were not designed to manage multimedia assets. As time passed,
the lack of a centralized platform to efficiently and securely manage
digital content became a significant barrier to streamlining anddigitizing the PEP’s publishing processes. The organization also
recognized that, if traditional manual publishing processes could bedigitized, valuable business insight could be derived from the massive
amounts of ‘big data’ that would become accessible for analysis.

Keeping pace with digital technology
Determined to overcome these challenges, the People’s Education
Press embarked on an innovative digital asset management (DAM)

initiative that would break new ground for the publishing industry
in China. After rigorous assessment and validation of program andresource requirements, the PEP selected OpenText to provide thefoundation of a new platform to centralize management of content
and support digital asset requirements such as topic selection,editing, review, and distribution. OpenText Digital Asset Management
for SAP Solutions helps organizations optimize media asset
management, use, and distribution and integrates seamlessly with
SAP to provide access to content from within business applications.
To round out the solution, the PEP unified the enterprise content
management picture with OpenText Extended ECM for SAP Solutions
and kickstarted data-driven decision-making with advanced artificial
intelligence in a pre-built machine learning and big data analytics
platform using OpenText™ Magellan™.

A central repository to extend the value of digital assets
With a centralized repository and unified standards for managing
content, the PEP’s digital assets can be efficiently and securelyorganized, stored, and delivered throughout the content lifecycle fromcreation to publishing. The DAM software makes it easy to search
for assets through metadata tags and provides valuable insights
about the files. Yuan Hu, Director of IT at the People’s Education
Press, commented, “OpenText Extended ECM for SAP Solutions andOpenText Digital Asset Management for SAP Solutions provide us
a single source for all information. With their seamless integration
with SAP, the OpenText solutions bridge content silos andintelligently automate business processes.”
The new platform is not only the new core of digital asset
management at the PEP, it has also become one of the mostimportant systems in the organization. Using comprehensive APIs,

The People’s Education Press transforms digital asset management with OpenText solutions

versatile integration frameworks, and a library of connectors, thesolution integrates with the PEP’s various production and businessapplications, including ERP, typesetting, video and audio editing,office automation, digital libraries, and print production systems, toachieve unified management of its content.

the PEP plans to leverage OpenText Magellan for data analytics
related to the People’s Education and Social Sciences textbooks.
Using the artificial intelligence and big data technology solution will
accelerate easy retrieval of course content, intelligent analysis andresearch of the teaching materials and public opinion reports.

In addition, the OpenText solution provides critical access control
with user authentication and authorization to ensure seamless andsecure use of the application. With powerful asset-level security, thesystem ensures each user accesses only the assets and functions
they should. Encryption and authorization of digital documents
downloaded from the DAM platform ensures the legal application ofthat content and protects the associated copyrights.

A future driven by innovation

A further benefit of the new platform is that the PEP’s valuable digitalassets can be accessed by creative teams and business users acrossthe organization and even by external organizations, allowing forenhanced collaboration and cooperation. Also a priority for the publisher
was the ability to unlock insights derived from its data. For example,

With the OpenText solution fully deployed and content centralized in
the DAM repository, the PEP’s production and publishing processes
have evolved and gained efficiencies leading to increased business
output. Business departments are increasingly applying data insightto improve decision-making and optimized business decisions. As aninternational publishing house well-known throughout the world andthe leading textbook publisher in China, the PEP’s DAM initiative has
resulted in an innovative media promotion and publishing platformthat drives publishing in China and promotes the spirit of collaborationand education.

About OpenText
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through market leading information
management solutions, on-premises orin the cloud. For more information about
OpenText (NASDAQ: OTEX, TSX: OTEX)
visit opentext.com.
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06.21 | 18444.EN