ANTOR – JAPANA S S O C I AT I O N O F N AT I O N A L TO U R I S T O F F I C E R E P R E S E N TAT I V E S I N J A PA N駐日外国政府

観光局

協議会
May 2024

GENERAL MEETINGREPORT■Title

ANTOR-JAPAN GENERAL MEETING 2024 Vol.03■Date

May 9th (Thu), 2024 from 10:00 to 12:00■VenueMeeting Room at CIC inside the Toranomon Hills Business Tower 16F■Participants (Alphabetical order after Board Members):-Mr. Raul Guerra, Asia-Pacific Regional Director, Catalan Tourist Board (Chairman)
Mr. Akira Nishiyama, Regional Manager Asia and Australia, Germany National Tourist Office(Vice Chairman)-Mr. Ahmad Junaidy, Deputy Director, Malaysia Tourism Promotion Board
Mr. Fumihiro Sakakibara, Director, New Caledonia Tourism
Ms. Inês Queiroz, Director Japan & Korea, Turismo de Portugal
Ms. Maho Saito, staff member, New Caledonia Tourism
Ms. Nicole Kirchmeyr, Marketing Representative, Austrian National Tourist Office
Mr. Stepan Pavlik, Director, Czech Tourist Authority Czech Tourism
Mr. Tomioka, Head of Promotion Strategy Section Global Strategy Headquarters, JNTO
Mr. Yoshiaki Fujimura, Marketing Manager, Tourism Authority of Thailand
Ms. Kasumi Abe, Outbound Travel Promotion Division, JATA
Ms. Kasumi Kinoshita, Staff member, All Nippon Airways Co., Ltd (ANA)
Ms. Isabelle Massabo, Secretariat, ANTOR-JAPAN■AGENDA:
10:00-10:10

Chairman’s Remark

10:10-10:30

Sharing Knowledge:
Presentation by Mr. Yoshiaki Fujimura about “Celebrity Marketing”.

10:30-10:40

FAQ

10:40-12:00

Round the table & Networking

ANTOR-JAPAN Secretariat
1-26-4, Roppongi Daiya Bldg 5F, Minami-Aoyama, Minato-ku Tokyo 107-0062
T +81 3 68 04 11 52 F +81 3 68 04 11 73
M antorsecretariat@gmail.com W www.antor.tokyo

1. CHAIRMAN’S REMARKAt the outset, Chairman Mr. Raul Guerra began the meeting by sending
greetings to all participants for the third meeting of the year 2024. He
has presented the current situation based on the latest JTB resources
released for January and February 2024 which announced 66% ofrecovery. He emphasized that in general, the tourism industry isimproving slowly after the pandemic, however the outbound recovery
is weak considering the increase of inbound travels. He also mentionedthat at the end of 2024, there will be 9 days consecutive, therefore it
will be a very important time for Japanese to travel. And regarding theconnectivity, 80% has recovered, however most of them are taken by
inbound tourism. He also shared his feelings that overall, the travelers
are moving, and families are not stopping plans to travelling but
making more budgets. As for the trade, he mentioned different eventsin Japan which will be orgaized such as JATA’s on May 28th and PATA’s(Pacific Asia Travel Association).
2. Sharing knowledge Session vol.02 by Mr. Yoshiaki Fujimura (Thailand) with theTheme of “Celebrity Marketing”.
Yoshiaki Fujimura, Marketing Manager, Tourism Authority of Thailand raised hand to be the second
presenter for sharing knowledge and the best practice about the Celebrity Strategy with his realexperience and marketing data.
He emphasized on how to attract the young generation’s attention and how to introduce the Thailand’slatest attraction to them.

ANTOR-JAPAN Secretariat
1-26-4, Roppongi Daiya Bldg 5F, Minami-Aoyama, Minato-ku Tokyo 107-0062
T +81 3 68 04 11 52 F +81 3 68 04 11 73
M antorsecretariat@gmail.com W www.antor.tokyo

ANTOR-JAPAN Secretariat
1-26-4, Roppongi Daiya Bldg 5F, Minami-Aoyama, Minato-ku Tokyo 107-0062
T +81 3 68 04 11 52 F +81 3 68 04 11 73
M antorsecretariat@gmail.com W www.antor.tokyo

3. Round the table:
Each destinations shared the latest updates including the numbers of recovery.
In addition, opinions were shared based on the 3 topics below:- Situation for printing destination’s brochures- Plans for Osaka Expo 2025
- Availabilities for a 1 day trip to Osaka (for Osaka Expo) & business lunch

At the end of this topic, Mr. Raul Guerra he invited all members for keeping ANTOR-JAPAN delivers its
messages by exchanging opinions and information gathered to the Japanese Government, taking into
consideration that ANTOR-JAPAN is the only effective body to apply reasonable pressure on the Japanese
Government for further cooperation to promote outbound travel.
4. Next Meeting Approval■Title: GENERAL MEETING 2024 Vol.04■Date: June 6th, 2024 (Thu) from 10:00-12:00 (TBC)
ANTOR-JAPAN Secretariat
1-26-4, Roppongi Daiya Bldg 5F, Minami-Aoyama, Minato-ku Tokyo 107-0062
T +81 3 68 04 11 52 F +81 3 68 04 11 73
M antorsecretariat@gmail.com W www.antor.tokyo