Press release | 5. Juli 2023

Bavaria alliance: drinktec and BrauBeviale join forcesx Messe München and NürnbergMesse establish joint venture YONTEX
and thus further expand their leading position in the world market forthe beverage and liquid food industry
 Shareholders, trade associations, and exhibitors welcome thecombination, point to added value for customers
The two most important international trade fairs for the beverage and liquid foodindustry will join forces to strengthen their positions in the world market.
drinktec from Munich, the world's leading trade fair for the beverage and liquid
food industry, and Nuremberg's BrauBeviale, the leading capital goods trade
fair for the beverage industry in Europe, have joined forces to form the joint
venture "YONTEX" as of 1 July 2023. The company is based in Nuremberg, andCEO will be Rolf M. Keller, previously divisional director at NürnbergMesse,
who has decades of experience working in the field of beverage industry trade
fairs. Both trade fairs will continue to operate as independent brands, retain
their names, and keep their events at the respective locations in Munich andNuremberg, but under the shared umbrella of YONTEX. As a result of this step,
Bavaria will become the preferred meeting place of the global beverage industry
and creates synergies and added value for trade fair customers. Albert
Füracker, Bavarian Minister of State for Finance and Homeland: “Thecollaboration between NürnbergMesse and Messe München in the field of
beverage technology strengthens Bavaria's leading role in this trade fairsegment worldwide!"

The merger of drinktec and BrauBeviale into one company is the largest merger oftwo trade fair flagships in Germany to date. Both trade fairs will be able to continue
their individual growth unimpeded, widen their national and international reach interms of customer contacts, and bundle their resources to the benefit of their exhibitors
and visitors. The CEOs of Messe München and NürnbergMesse concur in theirassessments of the new joint venture: “We are seizing a unique opportunity for bothexhibition companies to position ourselves jointly and join our forces in the world
market, even though we will continue to compete with each as two different trade fairvenues in Bavaria”, said Peter Ottmann, CEO NürnbergMesse Group. “We are unitedby a common goal”, added the two Messe München CEOs Dr Reinhard Pfeiffer andStefan Rummel: “This combination will ensure the future of drinktec in Munich and
BrauBeviale in Nuremberg. After all, both trade fairs want to successfully defend andextend their strong positions in the highly competitive worldwide environment.
Together, they can now raise their brand profiles and offer genuine added value toWilli BockUnternehmenssprecher
Tel. +49 89 949-21112
willi.bock@messe-muenchen.deMesse München GmbHAm Messesee 281829 München
Deutschland
messe-muenchen.dePress release | 5. Juli 2023 | Page 2 / 4

customers on the basis of synergies.” The German Federal Cartel Office has alreadyapproved this cooperation venture in the sector of beverage technology trade fairs.
Same venues, same cycles, same contacts
The new company YONTEX will present itself for the first time with the BrauBeviale to beheld in Nuremberg from November 28 to 30, 2023. Both events will be held as before attheir accustomed venues, both will retain their prestigious brand names and their wellknown contact persons. Moreover, they will be held in the same cycles as before: drinktec
will be held at the Munich Exhibition Centre every four years, the next event being in 2025,
and BrauBeviale will still be held annually at the Nuremberg Exhibition Centre, as before,
except for the “drinktec years”. In addition to Munich, drinktec is also held at two additional
venues: an annual event in India (drink technology India) and a biennial event in China(CHINA BREW CHINA BEVERAGE).
A 19-person team of experienced trade fair professionals from drinktec and BrauBeviale,
as well as some new trade fair professionals, will be the foundation of YONTEX in thefuture. This new team includes CEO Rolf M. Keller and Executive Vice President PetraWestphal, who had previously been a project manager for drinktec and its international
exhibitions, Executive Director BrauBeviale Andrea Kalrait, Executive Director drinktec
Cluster Markus Kosak, and Executive Director Operations Moritz Müller.
Trade associations and exhibitors welcome YONTEXYONTEX will create genuine added value for its exhibitors and visitors, offering a wider
reach, shorter paths, and greater business potential. In the future, each customer will havea single, central contact for all matters related to the beverage technology trade fairs,regardless of where they are held.
The trade associations serving as honorary sponsors also support the combination of thetwo trade fairs as a joint event for the global beverage technology market. Richard
Clemens, CEO of the Food Processing and Packaging Machinery, Process
Machinery and Equipment Association of the German machinery and equipment
manufacturing association VDMA (Deutscher Maschinen- und Anlagenbau): “Byjoining forces, we will not only strengthen but actually extend Bavaria’s position as a centre
for the global beverage and liquid food industry!” Georg Rittmayer, President of theBavarian private brewery association Private Brauereien Bayern e.V., added: "Thismerger sets the course for a sustainable development of the two most important brewing
and beverage fairs. Together we are now shaping the future of the beverage industry!"
Exhibitors have also expressed their approbation. Volker Kronseder, Chairman of theSupervisory Board of Krones AG: “Now what belongs together has finally been put
together. Two highly competent partners who can achieve even more together for thefuture of our industry!” Dr Johannes T. Grobe, CEO KHS Group: “Congratulations!
Together with us, these two long-time partners on an equal footing will now conquer theworld!”
Press releases, FAQ, photos and further information about YONTEX can be found at:
www.yontex.com

Press release | 5. Juli 2023 | Page 3 / 4

About the NürnbergMesse GroupThe NürnbergMesse Group is one of the 15 largest exhibition companies in the world. It
includes NürnbergMesse GmbH and that company’s 15 subsidiaries and affiliates. TheGroup employs more than 1,000 people at eleven locations in Germany, Brazil, China,India, Italy, Greece, Austria and the USA. It also has a network of international
representatives in more than 100 countries. Its portfolio comprises some 120 national andinternational exhibitions and conferences held in person and as digital events, focusing onfive general fields: Retail & Consumer Goods, Building & Construction, Process
Technology, Electronics & Security, and Social & Public.
About Messe München
Messe München is one of the world’s leading international networking platforms, both inMunich and across the world, on site and online. True to its claim “Connecting GlobalCompetence”, Messe München serves as a global networking platform, bringing together
decision makers from all over the world. The Messe München portfolio comprises morethan 50 own trade fairs for capital goods and consumer goods, as well as newtechnologies, which deal with topics of current interest to society. These include the world’sleading trade fairs bauma, BAU, IFAT, and ISPO Munich. The annually more than 200events of Messe München draw around 50,000 exhibitors and around three million visitors
per year. With its network of associates and international representatives, Messe München
is present in more than 100 countries of the world.
About BrauBeviale
BrauBeviale in Nuremberg is one of the leading capital goods trade fairs for the beverageindustry worldwide. The trade fair is linking its success story to its aspiration to unite thebeverage community in the future too. It’s where tradition and longstanding experience
meet inspiration and the latest trends – at a regional and global level. For German andinternational exhibitors and trade visitors from more than 135 countries, it offers the ideal
platform for working together to launch innovations and set important trends for the entire
beverage industry. BrauBeviale is ably supported by the honorary sponsor, the Bavarian
private brewery association Private Brauereien Bayern e. V., which provides its expertise,
its network, and the European Beer Star competition as a flagship attraction.
About drinktec
The drinktec trade fair has been held in Munich since 1951. It has been held in a four-year
cycle since 1985. It is the most important event for this industry. Manufacturers (suppliers)
from all over the world, including both global enterprises and small and medium-sizedenterprises, are given the opportunity to meet with producers and distributors of beverages
and liquid food, ranging in size from small to large. The future is made at drinktec. Within
the industry, this trade fair is widely considered to be the premiere platform for thepresentation of world-first innovations. Manufacturers present the latest technologies forPress release | 5. Juli 2023 | Page 4 / 4

the production, bottling, and packing of beverages of all kinds, even including liquid food,along with the needed raw materials and logistical solutions. Beverage marketing andpackaging design round out the portfolio.

Contacts for press and media
Willi Bock
T +49 89 949 21112
M +49 151 721 14185
willi.bock@messe-muenchen.de

Dr. Ulf Santjer
T +49 9 11 86 06-80 28
M +49 170 56 58 228
ulf.santjer@nuernbergmesse.de

All press texts, additional information, and photographs about Messe München andNürnbergMesse are available to download free at: www.messe-muenchen.de/pressewww.nuernbergmesse.de/presse