CASE STUDY:

HOW VISA USES VIDEO CONTENT TO INFLUENCEDECISION-MAKERS

Solution• Outbrain Amplify

Vertical• Financial Services

Key Themes• Influence decision-makers
in banks, merchants andgovernments

Background: Visa is a global
payments technology company
that connects consumers,
businesses, financial institutions
and governments in more than
200 countries and territories tofast, secure and reliable electronic
payments. Through Visa, financial
institutions are able to offer
more choices to consumers: pay
now with debit, ahead of timewith prepaid or later with creditproducts.

Why Content Marketing?
Challenge: In 2014, Visa Asia Pacific was looking for a way to reach andinfluence decision makers in banks, merchants and governments acrossthe region. Visa incorporated content marketing into their communication
strategy and launched VisaAPnews.asia - a Tumblr newsroom that features
engaging videos on topics such as economics, driving business, viewpoints andinnovation.
The choice of video content was a way for Visa to produce stories that
had a genuine message and values. This enables Visa to demonstrate theircommitment to the authenticity of the content.

“Outbrain has really helped us tell our story acrossAsia-Pacific. Through Outbrain, we are able to see whatcontent works, what doesn’t, and we can get very smart
with the money we invest to amplify our content.”
Kris LeBoutillier
Content Director, Asia Pacific at VisaOUTBRAIN.COM | INFOASIA@OUTBRAIN.COM© 2015 OUTBRAIN INC.

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CASE STUDY:

HOW VISA USES VIDEO CONTENT TO INFLUENCEDECISION-MAKERSABOUT OUTBRAIN
Outbrain is the world’s largest
content discovery platform,
bringing personalised, relevantonline, mobile and video content toaudiences while helping publishers
understand their audiences
through data. Outbrain serves over
190 billion personalised content
recommendations every monthand reaches over 565 million uniquevisitors from across the globe.
Top-tier premium publications thatcurrently leverage the Outbrain
platform include: CNN, ESPN, Time
Inc., BBC, The Guardian, The Timesof India, South China Morning Post,
Sydney Morning Herald, The Straits
Times and Le Monde.
Founded in 2006, the company isheadquartered in New York with apresence in a growing number oflocations globally, including the U.S.,UK, Israel, Singapore, Japan andAustralia.

ABOUT CLICK2VIEW
Founded in Singapore in October
2010, Click2View is an award winning
content marketing and production
company that partners with brands,
corporates and media owners acrossSoutheast Asia to strategise, create
and amplify engaging content torelevant audiences.

Investing in Content Marketing
Solution: Working with Click2View to create great video content, and thenusing the Outbrain discovery platform to promote their content assets on
VisaAPnews.asia allowed VISA to reach audiences who were browsing content
on premium publishers sites and were likely to be interested in their branded
videos.
The success of Visa’s content marketing efforts can be attributed to the qualityof content that’s being amplified. Great storytelling, catchy headlines and agile
content creation with the help of Click2View have all contributed to the highlevel of engagement with Visa’s videos. The other key component of Visa’s
success lies in Outbrain’s amplification capabilities: with a reach of nearly 100
million monthly uniques in Asia Pacific alone, Outbrain helped Visa connect withnew audiences and drive traffic from premium publishers.

RESULTS+270%

INCREASE IN
CLICK-THROUGH-RATESOUTBRAIN.COM | INFOASIA@OUTBRAIN.COM

95%

NEW VISITORS DAILY>75,000

ENGAGED USERS DAILY© 2015 OUTBRAIN INC.

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