January 12, 2021
Japan Exhibition Association

Survey on Exhibitions Held in 2019—20 Businesses and 71 Organizations Held over 600 Exhibitions during the Year
Until now, the Japan Exhibition Association (JEXA) has announced figures for exhibitions held by
JEXA member organizers (businesses or organizations) the previous year.
These figures, however, do not present the full picture, and in order to obtain data closer to theactual figures for the number of exhibitions held in Japan, this fiscal year we contacted the organizers(of which 51 businesses and 96 organizations are JEXA members) of 770 exhibitions listed the “JapanExhibition Handbook” published by POP Inc..
Although this is our first attempt at this type of survey, 7 businesses and 62 organizations which
are not JEXA members participated, and we were able to collect information on 603 exhibitions, a great
increase over the 407 exhibitions recorded in our “Survey of Exhibitions Held in 2018,” giving us aclearer picture of exhibitions that took place in Japan.
Going forward, we hope to gain the understanding and cooperation of more parties, in order tomake our survey the basic data for Japan’s exhibition industry, and we look forward to your continued
support and encouragement.
A summary of survey findings follows below.
1. Total no. of exhibitions: Organizers held an average of 6.6 exhibitions each
In total, 603 exhibitions were held, of which 388, or 64%, were organized by JEXA members. NonJEXA members organized 215 exhibitions, or 36% of the total. An average of 6.6 exhibitions wereorganized per organizer.
2. Total exhibition floor area: 21,200 square meters or more per organizer
Total exhibition floor area was 1,935,151 square meters. Exhibitions organized by JEXA members
covered 1,171,422 square meters (61%), while the corresponding figure for non-JEXA members was763,729 square meters (39%).
Average exhibition floor area by organizer was approximately 21,200 square meters or more.
3. Total no. of exhibitors: 19% were from overseas; 23% were domestic
The total number of exhibitors was 77,041.
As shown in the survey findings broken down by overseas and domestic exhibitors (see below), insome cases there was no response, and therefore the totals for domestic and overseas exhibitors do notcorrespond.
There were 62,907 exhibitors, domestic and foreign, but domestic exhibitors numbered 51,114, or
81% of the total.
Domestic businesses or organizations accounted for 23% of exhibitors, while exhibitors fromoverseas numbered 11,793 (19%), indicating that exhibitions in Japan are gradually broadening theirappeal to overseas exhibitors.
1

4. No. of visitors: Visitors were overwhelmingly from JapanThe total number of visitors was 7,490,484.
As shown in the survey findings broken down by overseas and domestic visitors (see below),
visitors totaled 3,619,085. In some cases, surveyees did not respond, and therefore the totals fordomestic and overseas exhibitors do not correspond.
Domestic visitors numbered 3,467,072, 96% of the total, while there were 152,013 visitors fromoverseas, 4% of the total. Visitors were thus overwhelmingly from Japan.
5. By category: Most exhibitions fell into the B-to-B category
There were 565 B-to-B exhibitions (93.7%), 17 B-to-C exhibitions (2.8%), and B-to-BC exhibitions(3.5%). These figures show that most exhibitions fell into the B-to-B category.
6. By month: 12% of exhibitions took place in November, the most popular month
November was the most popular month, with 74 exhibitions (12%), followed by February, January,
October and May.
7. By venue: Nearly half of all exhibitions were held at Tokyo Big Sight
Tokyo Big Sight was the venue for 296 exhibitions, accounting for 49% of the total, followed by
Makuhari Messe, INTEX OSAKA, Porte Messe Nagoya and Marine Messe Fukuoka.
8. By city: More than half of all exhibitions took place in the special wards of Tokyo
315 exhibitions (52%) were held in the special wards of Tokyo, followed by the cities of Chiba, Osaka,
Nagoya and Fukuoka.
9. International exhibitions: Slightly over 10% were international exhibitions
Of the 603 exhibitions held in 2019, 62 were international exhibitions, as defined by ISO 25639-13.3** Under ISO 25639-13.3, international exhibitions are defined as those in which a considerable numberof exhibitions and/or visitors are from outside the country hosting the exhibition.
Note: Generally speaking, “a considerable number” is defined as 10% in the case of exhibitors fromoverseas, and 5% in the case of visitors from overseas.
10. By exhibition floor area, no. of exhibitors and no. of visitors(1) By exhibition floor area: 10.6% of exhibitions held in Japan covered a floor area of from 10,000 tounder 15,000 square meters
The largest number, 23, covered a floor area of from 10,000 to under 15,000 square meters.
64 exhibitions (30%) covered a floor area of from 2,000 to under 6,000 square meters, while 50 (23%)
covered a floor area of from 10,000 to under 25,000 square meters.
(2) By no. of exhibitors: Just over 50% of exhibitions held in Japan had from 50 to under 300 exhibitors
The largest number of exhibitions, 44, had from 100 to under 200 exhibitors.
113 exhibitions (53%) had from 50 to under 300 exhibitors.
(3) By no. of visitors: 14% of exhibitions held in Japan had from 10,000 to under 15,000 visitors
The largest number, 30, had from 10,000 to under 15,000 visitors, followed by 25 with from 15,000 to20,000 visitors, and 14 each had from 20,000 to 25,000 visitors and from 25,000 to under 30,000 visitors,respectively.
We note that one exhibition attracted over 300,000 visitors.

2January 12, 2021
Japan Exhibition Association
Survey of Exhibitions Held in Japan in 2019 (Survey Findings)
1.

Survey period: September–November 2020

2.

Surveyees: 149 (47 businesses, 102 organizations)3.

Responses received: 91 (20 businesses, 71 organizations)4.

Number of exhibitions: 603

5.

Total exhibition floor area (includes some “no response”)

6.

No. of participating businesses/organizations:

1,935,151 square meters

Total

7.

77,041

Domestic (includes some “no response”)

51,114

Overseas (includes some “no response”)

11,793

No. of visitors:
Total

8.

7,490,484

Domestic (includes some “no response”)

3,467,072

Overseas (includes some “no response”)

152,013

Exhibition category:
B to B

565

B to C17

B to BC

21

Total (including some multiple answers)603

9. Breakdown of exhibitions by month:MonthJanuary
February
March
April
May
June

No. of exhibitions

Month676934496160

July
AugustSeptember
OctoberNovember
DecemberTotal

3

No. of exhibitions
4312516474
19603

10．Breakdown of exhibitions by venue:Exhibition venue
Tokyo Big Sight
Makuhari Messe
INTEX OSAKA
Portmesse Nagoya
Marine Messe Fukuoka
PACIFICO YOKOHAMAKobe International Exhibition Hall
Ota City Plaza Industry Ota (Pio)
Kitakyushu International Conference Center
AXES Sapporo
MyDome OSAKA
ATC HallSunshine City Convention Center, Fukuoka Convention Center,Ishikawa Prefectural Industrial Exhibition HallYUME MESSE MIYAGI, Saitama Super Arena, Tokyo International Forum,
CULTTZ Kawasaki, Nagano Bighat/Wakasato Municipal Cultural Hall, Fukiage Hall,
Kyoto Pulse Plaza, TWIN MESSE SHIZUOKA, Congrès Convention Center
Sapporo Convention Center, Sendai International Center, Yamagata Bigwing,
Tokyo Taito Ikuei Elementary School, KITTE Marunouchi, Science Museum,
TOC Ariake Convention Hall, Belle Salle Takadanobaba, NS Event Hall,
Tokyo Metropolitan Trade Center Taito, Niigata City Sangyo Shinko Center,
Nagahama Institute of Bio-Science and Technology Dome, Miyako Messe,
CONVEX OKAYAMA, Texport Imabari, Okinawa Convention Center
Total

11. By city
Special wards of Tokyo
Chiba
Osaka
NagoyaFukuoka
Yokohama
Kobe
SapporoKitakyushu
Sendai, Kanazawa, Kyoto
Shizuoka, Nagano, Kawasaki, Saitama
Niigata, Okayama, Imabari, Ginowan, Yamagata, Nagahama
Total

4No. held296
100752318141075444321603

315
100852521141055321603

12. By exhibition floor area, no. of exhibitors and no. of visitors
When multiple exhibitions organized by the same business or organization taking place at the same venue
during the same period and with integrated management of total exhibition area and number of exhibitors
and visitors are counted as a single exhibition, these number 215.
Since this survey targets exhibitions with integrated management of exhibition area and number ofexhibitors and visitors, the figures below describing area, number of exhibitors and number of visitors arefor a total of 215 exhibitions.
(1) By exhibition floor area
Area (unit: square meters)
Under 500
500 to under 1,000
1,000 to under 2,000
2,000 to under 3,000
3,000 to under 4,000
4,000 to under 5,000
5,000 to under 6,000
6,000 to under 7,000
7,000 to under 8,000
8,000 to under 9,000
9,000 to under 10,000
10,000 to under 15,000
15,000 to under 20,000
20,000 to under 25,000
25,000 to under 30,000
30,000 to under 35,000
35,000 to under 40,000
40,000 to under 45,00045,000 to under 50,000
50,000 or more
No response
Total(2) By no. of exhibitors
Exhibitors
Under 50
50 to under 100
100 to under 200
200 to under 300
300 to under 400
400 to under 500
500 to under 600
600 to under 700
700 to under 800
800 to under 900
900 to under 1,000
1,000 to under 1,500
1,500 to under 2,000
2,000 to under 3,000
3,000 to under 4,000
4,000 to under 5,000
5,000 and overNo response
Total(3) By no. of visitors
No. of visitors (unit: persons)
Under 1,000
1,000 to under 2,000
2,000 to under 3,000
3,000 to under 4,000
4,000 to under 5,000
5,000 to under 6,000
6,000 to under 7,000
7,000 to under 8,000
8,000 to under 9,000
9,000 to under 10,000
10,000 to under 15,000
15,000 to under 20,000
20,000 to under 25,000
25,000 to under 30,000
30,000 to under 35,000
35,000 to under 40,000
40,000 to under 45,000
45,000 to under 50,000
50,000 to under 60,000
60,000 to under 70,000
70,000 to under 80,000
80,000 to under 90,000
90,000 to under 100,000
100,000 to under 200,000
200,000 to under 300,000
300,000 or more
No response
Total

No. held813
121713
191513101211231215
250
21210215

No. held19364433
201211136321302
1000215

5No. held
312675645573025
141411910668522110
11215