How Atradius has been helping VEKA AG
keep a high profile for more than 40 years
Anybody building a house or renovating anapartment is sure to come across VEKA’s
door and window profiles.
What began in 1969 as a small
manufacturer of roller shutters has now
become the world’s leading producerof plastic profile systems with a global
workforce of more than 6,000 and annual
revenues of more than 1 billion EUR.

With more than 40 branches on 4
continents, the company manages its
operations from its headquarters in
Sendenhorst, a town in the Münsterland
region.

Sparring partners for a secure future
However, the company has also had
to overcome obstacles during thecourse of its decade-long successstory.
The boom of 1979 was abruptly
followed by a recession. Expensive
wage agreements, the expiry of
government subsidy programmes forthe building industry and the highcosts of raw materials resulting fromthe oil crisis all caused the economy
to grind to a halt.
Companies and private individuals
accordingly held back on
investments in new buildings andhouse renovations. In this time ofgreat uncertainty, VEKA placed its
trust in a new partner, Atradius
Kreditversicherung.
Atradius assessed each of VEKA’s
business customers and provided
appropriate insurance cover, thus
enabling the company to continue
expanding internationally. The fallof the Berlin Wall and the openingof Eastern Europe in the early 1990s
intensified VEKA’s growth still
further.

Company:
Veka AG

Atradius has now assigned morethan 1,000 credit limits to VEKA’s
business customers.
Secure growth
When asked about the challenges
that VEKA will face in the future,
Andreas Hartleif, CEO since 2007,says that these “lie firstly in theincreasing consolidation of themarket.
That means there will be fewer
market players on the supplier andcustomer side, but these will belarger and their priorities will change
accordingly. It will still be important
to develop new markets with
innovative products such as modern
surface technologies or material
composites and to expand in the fieldof digitalisation.”

Market:International“For VEKA, credit insurance has
the same value as mortgages, bankguarantees and other forms ofsecurity, which means it has a keyrole to play in the Group’s ongoing
business development.” Christian
Pludra, who manages the VEKA
account in cooperation with Christian
Baese, says: “We are very proud of
our cooperative partnership, whichgoes back more than 40 years.”

In this context, trade credit insurance
from Atradius can help achieve
growth targets by providing credit
assessments and insurance coverfor new customers in Germany andabroad.
Pascal Heitmar, member of themanagement board responsible for

Challenge

Trade sector:
Plastics processing industry

areas such as legal affairs and credit
assurance, believes that accountsreceivable insurance will be an
important factor in the future growthof the VEKA Group:

Window construction in the 1970s

Strong growth throughout
Europe with partners in eachcountryResults
Successful cooperation since 1
November 1979
Approach
Cooperation between VEKA
and Atradius in a spirit ofpartnership based on common
values and goals

Connect with Atradius
Atradius Kreditversicherung
A branch of Atradius
Crédito y Caución S.A. de Seguros y Reaseguros
Atradius DE@atradiusDE

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may be provided as a supplementary tool in connection with an Atradius credit insurance policy. Atradius Buyer Ratings will beprovided subject to the terms and conditions set out in the Atradius Buyer Ratings Terms of Use or Agreement.

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