14 Augus~ 1984
R. Gaskins
SAMPLE PRODUCT PROPOSAL:PRESENTATION GRAPHICS FOR OVERHEAD PROJECTION

I. Target Market: People who make presentations to others: managers,
professionals, knowledgeworkers, salespeople •••--people likely to justify PCs for multiple purposes--this purpose not served by word processors or spreadsheets
A. In small companies, sales presentations to customers
B. In large companies, project presentations to peers/superiors-both cases put a dollar value on effective communication--individuals' business success hinges on presentation
II. Market Size
In 1982: Business presentations was $3.5 billion industry ..
--520 million original 35mm slides--380 million overhead transparancies
Computers could generate 607. [Hope Reports, courtesy DRI]
(Percentage rises over time, as graphics devices get better,and percentage of overheads is likely close to 1007.)Market 1llay be concentrated in some Fortune 500 companies, e.g.:Intel for sales presentations
Northern Telecom for internal presentations--can sell directly/refer dealers to local offices of such targets.
III. Product Concept: Personal Presentation Management--Create slide presentations--Create talking papers--Create handouts
all from one master data file--Outline aids for structuring/writing/reviewing presentations--Slides with border, logo, identifica tion, sequence--Slides with high-quality typeset text., multi styles and sizes--Slides with diagrams, drawings, sketches, maps, org charts,--Slides with tables entered as spreadsheets--Slides with business chart graphics (from table entry)--display on PC screen, print on different-quality devices-produce printing-industry quality as one option'-communicate high-quality slides via electronic mail, canbe. used at far end with any output device (video to typeset)--(for high-volume users:]-Files of presentation/talking paper/handout for retrieval--Re-use parts of previous presentations-Create new sequences of old slides (new date., label, sequence)-standard templates for corporate graphic standards-Standard templates for presentation structure standards-Convert from/to IBM SNA document formats (DIAIDCA)-Special facilities such as coordination of two projectors
IV. User Benefits·-Improves effectiveness of presentation content-Improves clarity of complex material--Reduces time to prepare presentations (dramatically)-Facilitates correct last-minute changes and revisions-Allows compliance with company presentation standards-Provides communication of high-quality presentations-Reduces cost of presentations (dramatically)-Allows the content-originator to control the presentation

V. Technology Trends--WYSIWYG required for sensible layout (bet.ter th~n PC graphics)--Low cost. printers (thermal t.ransfer $500, laser $3000>=>or.iginals--Thermal transfer and ink-jet make slides (as do cop-iers)--Color graphics plus color ink-jet for color
VI. Mat.ch to Forethought Foundat.ion Technology:--Content-originat.or can improve result by cont.rolling presentation(no artists, no services, no clerical intervention, time isof the essence)--Requires typeset text, paragraphs, lists--Requires graphics for diagrams and drawings-Requires business charts from tables(scaling to multiple sizes required)--Requires simple spreadsheets <Calculation in tables)-Requires file cabinet of presentations and elements-Would like link to mainframe dat.abases for corporat.e data--Would like simple link to 1-2-3-<Ditto for project planners, word processors ••• )VII. Joint Ventures with Large Manufacturers:-3M very large player, in hardware (esp. compact models
for portable sales presentations) and in media-Others include Bell & Howell, Charles Besseler, Elmo, Telex, .•••