FOR IMMEDIATE RELEASE

Hop Breeding Company Introduces New Flavor Hop Sabro™
Sabro™ brand HBC 438 features a neomexicanus heritage and exhibits an intoxicating and complex blendof fruity and citrus flavors.

YAKIMA, WASHINGTON, April 23, 2018 – The Hop Breeding Company (HBC), a joint venture
between John I. Haas, Inc. and Select Botanicals Group LLC, is excited to announce the release of thenew proprietary hop Sabro™ brand HBC 438. Sabro is an intensely unique hop, notable for its
complexity of fruity and citrus flavors, including distinct tangerine, coconut, tropical fruit, and stone fruit
flavors, with hints of cedar, mint, and cream.
Sabro is a strongly expressive hop that translates its flavor incredibly well into beer, according to Virgil
McDonald, Brewmaster at the Haas Innovations Brewery. “It gives a robust brewing performance with aversatility that lends itself to many styles, particularly hop-forward beers.”
Sabro’s exceptional flavor profile has its roots in its H. lupulus var. neomexicanus heritage. Indigenous tothe American Southwest, the neomexicanus “wild hops” can be difficult to breed. However, HBC’sadvanced breeding program, led by breeders Jason Perrault of Select Botanicals Group and Michael
Ferguson of John I. Haas, successfully harnessed the properties of the neomexicanus heritage to create
this new hop variety with an incredibly unique aroma and flavor profile.
“Sabro HBC 438 is the culmination of a two-decade-long breeding effort aimed at combining theuniqueness of neomexicanus genetics into a background with good agronomics and exceptional brewing
qualities,” says Perrault. “It was a long process, but the results speak for themselves.”
Alex Barth, CEO of John I. Haas, agrees, “Aside from its wonderfully complex and unique flavor profile,
we also love the fact that this new hop is more genetically diverse. If part of your heritage includes thedesert and mountain environments of the Southwestern US, you have a strong survival spirit in yourgenes – the essence of sustainability.”
Sabro joins other HBC proprietary varieties Citra® brand HBC 394, Mosaic® brand HBC 369,
Ekuanot™ brand HBC 366, and Loral® brand HBC 291. Mike Smith of Loftus Ranches and SelectBotanicals Group says, “Together, Citra and Mosaic comprise almost 15% of hop acreage in the US.
Brewers love using these hops for their consistency, high quality, and distinct flavor profiles. We at theHBC truly believe that Sabro will quickly become another brewer favorite, from the smallest local
brewpubs to the large national brands.”
Beers brewed with Sabro can be sampled at the Craft Brewers Conference in Nashville next week, at both
the John I. Haas booth #1112 and the Yakima Chief-Hopunion booth #824. For additional information,
contact your Haas or YCH sales representative or email info@hopbreeding.com.
The Hop Breeding Company is a joint venture between John I. Haas, Inc. and Select Botanicals Group,with the mission to develop pest-resistant and disease-resistant hop varieties with strong commercialqualities. In addition to their commercialized brands Citra, Mosaic, Ekuanot, Loral, and the newlyreleased Sabro, the HBC is continually breeding new and exciting experimental hop varieties for brewers
to test and provide feedback on. For more information, visit www.hopbreeding.com or email
info@hopbreeding.com.
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