news +++ Texcare International
6 to 9 November 2024

North Africa's flourishing textile care market in focus: This was
the Texcare Forum Casablanca 2024
Casablanca, 13 June 2024. Around 120 participants from the laundry and dry
cleaning industry came together in Casablanca, Morocco, on 4 June for the first
Texcare Forum on African soil. The exchange between local specialist companies,
international experts and manufacturers focussed on the topics of automation,
digital technologies, production, logistics and environmental protection in thetextile services sector. The conference highlighted the special features of the North
African markets - and offered a foretaste of the leading global trade fair for thetextile care industry, Texcare International, in Frankfurt am Main in November 2024.
The decision to choose Casablanca as the venue for the Texcare Forum was based on its
importance as the economic centre of the entire Maghreb region. With over 100 million
inhabitants, a strong tourism industry and a significant textile industry, it is a promisinglocation for the textile care sector. As co-host of the 2030 FIFA World Cup, Morocco inparticular is expecting new economic impetus.
At the Hyatt Regency Hotel, participants were offered an exciting programme ofpresentations as well as extensive networking opportunities. On the second day of theevent, attendees were also able to join an excursion to leading laundries in the region.
The organisers and partners of the forum were Messe Frankfurt, VDMA Textile Care,
Fabric and Leather Technologies and the French Chamber of Commerce in Morocco(CFCIM). The main sponsor was Christeyns, while other sponsors included Kannegiesser,Tolon, Jensen, Imesa, ABS Laundry and CM2W.
Johannes Schmid-Wiedersheim, Director Brand Management Textile Care, summarised:"The aim of the Texcare Forum Casablanca was to offer the booming regional tourism
industry as well as the healthcare and public sectors a forum for professional laundry careand to establish an exchange with international consultants and suppliers. I think that wasvery well achieved! In a short space of time, visitors were able to catch up on the latest
procedures for ensuring the quality, hygiene and sustainability of their textiles. For theexperts who attended, it was an excellent opportunity to get to know the Moroccan marketbetter, with its very specific opportunities and challenges. Networking on site already led
to many interesting discussions and possibly future projects."
Veronika März from VDMA Textile Care, Fabric and Leather Technologies said: "TheTexcare Forum in Casablanca offered an excellent opportunity to gain an insight into
Morocco's flourishing market for textile care. The varied and outstanding conference
programme provided interesting insights into important industry topics such as thedigitalisation of processes, the reduction of environmental impact and much more. Therewere also excellent opportunities for networking and making new contacts within theMoroccan textile (care) industry."

The Texcare Forum Casablanca offered an ideal platform for networking.
Photo: Messe Frankfurt

The conference topics at a glance
At the heart of the Texcare Forum Casablanca was a comprehensive conference
programme. Experts shared their knowledge in one-hour panels, answered questions andwere then available for technical discussions.
The presentations were held in French with simultaneous translation into English. Industry
expert Sandra Minette from Texcare France served as moderator.
The programme was divided into four thematic blocks:➢ Corporate strategy: New digitalisation and automation technologies
At the Texcare Forum Casablanca, industry experts Rémi Uriet (ABS LBS), Badre
Bouitane (Blanchisserie Ecoblanc) and Andrea Garoia (Jensen) shared theirexpertise on topics such as making work easier, digitalising processes andinterconnected business solutions.
➢ Energy and water
Miloud Bouzziri (Christeyns Maroc), Aziz Lamrani (Blanchisserie AB Maroc) and
Audrey and Arnaud Bretéché (Cabinet Bretagne Environnement) used researchand practical case studies to provide suggestions for reducing the environmentalimpact of the laundry process.
➢ Production and logistics
Hélène Ducarre (Optim Expertise), Patrik André (Maison de Blanc) and Badre
Bouitane (Blanchisserie Ecoblanc) provided new approaches to topics such as
laundry tracking, delivery management, the right choice of materials andequipment and the suitable approach to seasonality.
➢ In-house laundry care vs. outsourcing
Pascale Allaert (Meilleure Ouvrière de France), Jérôme Guéné (Laundry &Cleaning Consulting) and Lydie Barrand (Executive Housekeeper of the RoyalMansour Casablanca Hotel) provided fascinating insights into the optimisation oflaundry management in hotels, employee training and the eternal question: "Do it
yourself or outsource it?".

The conference programme provided plenty of impetus on current industry
topics. Photo: Messe Frankfurt

Texcare worldwide
Messe Frankfurt regularly organises events for the textile care industry in key economic
regions around the globe. Other trade fairs in this field are organised in the USA (TheClean Show), in China (Texcare Asia & China Laundry Expo), in India (Clean India
Technology Week) and in France (Texcare France).
In addition to the classic trade fair format, the Texcare Forum events offer discussions,knowledge transfer and insider information on new markets. The Texcare Forums takeplace at different locations around the world.
Further information at: www.texcare.com/global
Additional information about the leading international trade fair for textile care can befound at: www.texcare.com.
Texcare International
World Market for Modern Textile Care
Texcare International will take place from 6 to 9 November 2024.
Press information and photographic material:
www.texcare.com/press
Website and social media:
www.texcare.com/facebook
www.texcare.com/x
www.linkedin.com/texcare.international
www.instagram.com/texcare_international

Your contact:
Magnus Matern
Tel.: +49 69 75 75-6866
magnus.matern@messefrankfurt.com
Messe Frankfurt Exhibition GmbH
Ludwig-Erhard-Anlage 160327 Frankfurt am Main
www.messefrankfurt.com
Background information on Messe Frankfurt
www.messefrankfurt.com/background-information
Sustainability at Messe Frankfurt
www.messefrankfurt.com/sustainability-information