Cookie Descriptions

Updated February 20, 2024
Cookie Types

Descriptions

Technical Cookies

These cookies are essential to ensure the correct functioning of the website, to allow you to register/login and access reserved features, andto allow us to monitor the security of the website and improve operating performance, for example, by storing your preferences to enhanceyour subsequent visits.

Analytics Cookies

These cookies allow us to collect and analyze traffic and use of the website on an anonymous basis and to understand and improve how
visitors use the website, including which pages and products are viewed most frequently. These cookies are not strictly necessary for thewebsite to work but will provide you a better browsing experience.

Profiling Cookies

These cookies allow us to track your navigation of the website to create profiles of your tastes, habits, choices, etc., to send you promotional
messages targeted to your preferences. Refusal of these cookies will not affect the proper functioning of the website but will prevent us
from being able to send your promotional messages targeted to your preferences.

Technical Cookies

1Use Case

Cookie Key

Domain

PathCookie Type

Expiration

Cookie Description

In-Site__RequestVerificationToken

www.vertiv.com/First-party

SessionCookie created to prevent Cross-Site Request Forgery attacks
on submitted forms.

ASP.NET.ASPXANONYMOUS

www.vertiv.com/First-party

27 daysThis cookie is set by ASP.NET. The cookie is used to a unique
ID for users to store tracking data within a session,anonymously.

In-SiteARRAffinitySameSite.www.vertiv.com/

First-party

SessionThis is used for load balancing to make sure the visitor page
requests are routed to the same server in any browsing
session.

In-SiteARRAffinity.www.vertiv.com/First-party

SessionThis is used to control the effective loading of the website andto ensure that all user requests are directed to the same serverin any browsing session.

ASP.NET

ASP.NET_SessionId

www.vertiv.com/First-party

SessionThis cookie is a session cookie. The cookie is needed forthe website to work.

VertivtimeZonewww.vertiv.com/

First-party

SessionThis is used to get the current time zone of the user to be
used on the site.

Vertiv

GDPR:OneTimeNewExpirationDate

www.vertiv.com/First-party

6 months,
26 daysThis cookie marks that as aligned with the GDPR to set thecookie expiration to 1 year.

VertivcurrentCountry

www.vertiv.com/First-party

10 months,
21 daysThis is used to get the current country of the user based on
its geolocation.

EPiServer

epslanguage

www.vertiv.com/

First-party

10 months,
21 days

Force a page to display in a specific language dynamically.

EPiServer

EPi_NumberOfVisitswww.vertiv.com/

First-party

11 months,
10 daysThis cookie is set for creating and analyzing number of visits
in websites.

Google Tag Manager_dc_gtm_UA-77557024-1.vertiv.com/First-party

52 seconds

This cookie is associated with sites using Google Tag Manager
to load other scripts and code into a page. Where it is used
it may be regarded as Strictly Necessary as without it, otherscripts may not function correctly. The end of the name is aunique number which is also an identifier for an associatedGoogle Analytics account.

LinkedIn

bscookie.www.linkedin.com/

Third-party

1 yearUsed by the social networking service, LinkedIn, for tracking
the use of embedded services.

Microsoft Azurex-ms-routing-name.www.vertiv.com/First-party

1 hourAzure sets this cookie for routing production traffic byspecifying the production slot.

Microsoft Azure

TiPMix.www.vertiv.com/First-party

1 hourUsed in Azure during deployments to pin a user session toa deployment slot.

Q4

didlogin.q4inc.com/

Third-party

1 yearUnique id that identifies the user's session.

-Ubdc+j3wh3aRVFBK7V3n4S3QbOAl5olPR9zGhLGHpAA_

partners.vertiv.com

First-party

Session-/Cookie Descriptions
Analytics Cookies
Use Case

Cookie KeyDomain

PathCookie type

Expiration

Cookie Description

HotJar_hjAbsoluteSessionInProgress.vertiv.com/First-party

ExpiredThis cookie is used to detect the first pageview session of a user.
This is a True/False flag set by the cookie.

HotJar

_hjFirstSeen.vertiv.com/First-party

30 minutes

This is set to identify a new user’s first session. It stores a true/falsevalue, indicating whether this was the first time Hotjar saw this user.
It is used by Recording filters to identify new user sessions.

LinkedIn

AnalyticsSyncHistory.linkedin.com/Third-party

1 monthUsed to store information about the time a sync with the lms_analytics
cookie took place for users in the Designated Countries.

Google Analytics_gid.vertiv.com/

First-party

1 day

Used to distinguish users.

Google Analytics_ga.vertiv.com/

First-party

1 year,24 days

Used to distinguish users.

Google Analytics__utmz.partners.vertiv.com/

First-party

6 months,
2 daysStores the traffic source or campaign that explains how the user
reached your site. The cookie is created when the javascript library
executes and is updated every time data is sent to Google Analytics.

Google Analytics__utmt.partners.vertiv.com/First-party

10 minutes

Used to throttle request rate.

Google Analytics__utmc.partners.vertiv.com/First-party

SessionNot used in ga.js. Set for interoperability with urchin.js. Historically,
this cookie operated in conjunction with the __utmb cookie todetermine whether the user was in a new session/visit.

Google Analytics__utma.partners.vertiv.com/First-party

1 year,1 monthUsed to distinguish users and sessions. The cookie is created when
the javascript library executes and no existing __utma cookies exists.
The cookie is updated every time data is sent to Google Analytics.

Google Analytics__utmb.partners.vertiv.com/First-party

30 minutes

This is one of the four main cookies set by the Google Analytics
service which enables website owners to track visitor behaviour andmeasure site performance. This cookie determines new sessions andvisits and expires after 30 minutes. The cookie is updated every time
data is sent to Google Analytics. Any activity by a user within the 30
minute life span will count as a single visit, even if the user leaves andthen returns to the site. A return after 30 minutes will count as a newvisit, but a returning visitor.

Twitter

personalization_id.twitter.com/

Third-party

7 months,
28 daysThis cookie is set due for Twitter integration.

Youtube

YSC.youtube.com/

Third-party

SessionTo Store and track interaction.

LinkedIn

lidc.linkedin.com/

Third-party

1 day

To facilitate data center selection.

LinkedIn

UserMatchHistory.linkedin.com/

Third-party

1 monthLinkedIn Ads ID syncing.

Quantcast__qca.vertiv.com/

First-party

7 months,
20 days

To store and track audience reach.

LinkedIn_gcl_au.vertiv.com/First-party

28 days

Used through Google Analytics to understand user interaction
with the site and advertising.

YoutubeVISITOR_INFO1_LIVE.youtube.com/Third-party

6 months

Tries to estimate the users' bandwidth on pages with integrated
YouTube videos.

Facebook_fbp.vertiv.com/

First-party

2 months,
9 daysThis cookie is set by Meta for the purpose of advertisement
and analytics.

Qualtrics

QSI_HistorySessionwww.vertiv.com/First-party

SessionThis is a session cookie that stores what pages a visitor has visitedfor the current session.

ASP.NET

ai_userwww.vertiv.com/First-party

1 yearThis cookie name is associated with the Microsoft Application Insights
software, which collects statictical usage and telemetry information forapps built on the Azure cloud platform. This is a unique user identifiercookie enabling counting of the number of users accessing theapplication over time.

ASP.NET

ai_sessionwww.vertiv.com/First-party

30 minutes

This cookie name is associated with the Microsoft Application Insights
software, which collects statictical usage and telemetry information
for apps built on the Azure cloud platform. This is a unique anonymous
session identifier cookie.

Google Analytics_ga_N95HJLX7MF.vertiv.com/

First-party

1 year,1 monthThis cookie is used by Google Analytics to persist session state.

Google Analytics_ga_XWZBP0LB2Y.vertiv.com/

First-party

1 year,1 monthThis cookie is used by Google Analytics to persist session state.

2Analytics Cookies

3Use Case

Cookie Key

DomainPath

Cookie type

Expiration

Cookie Description

Google Analytics_ga_WHQGZERJ7E.vertiv.com/

First-party

1 year,1 monthThis cookie is used by Google Analytics to persist session state.

Google Analytics_gat_UA-173950902-1.vertiv.com/First-party

59 seconds

This is a pattern type cookie set by Google Analytics, where thepattern element on the name contains the unique identity numberof the account or website it relates to. It is a variation of the _gat
cookie which is used to limit the amount of data recorded by Googleon high traffic volume websites.

Google Analytics_gd_svisitor

www.vertiv.com/

First-party

1 year,1 monthCollects visitor data related to the user's visits to the website, suchas the number of visits, average time spent on the website and whatpages have been loaded, with the purpose of displaying targeted ads.

Snowplow
Analytics__uxq412__id.b6f4

investors.vertiv.com/

First-party

1 year,1 monthUsed to collect statistical data related to the user's website visits,
such as the number of visits, average time spent on the website
and what pages have been loaded.

Snowplow
Analytics__uxq412__ses.b6f4

investors.vertiv.com/

First-party

30 minutes

Used to collect statistical data related to the user's website visits,
such as the number of visits, average time spent on the website andwhat pages have been loaded.

Qualtrics_uetvid

Qualtrics.com/

First-party

13 months

To store and track visits across websites.

Qualtrics_uetsid

Qualtrics.com/

First-party

1 day

To store and track visits across websites.

Qualtrics_ga

Qualtrics.com/

First-party

24 hours

Used to identify unique users.

Qualtrics

q_marketing_utm_ref_tracking

Qualtrics.com/

First-party

Qualtrics

FPLC

Qualtrics.com/

First-party

20 hours

Analytics.

Qualtrics

mutiny.user.session_number

Qualtrics.com/

First-party

20 hours

Used for Crossed Domain Tracking.

Qualtrics

mutiny.user.session

Qualtrics.com/

First-party

30 minutes

Used to show personalised content to each website visitor.

Qualtrics

userType

Qualtrics.com/

First-party

Tracks Qualtrics user type at login to Qualtrics software.

Qualtrics

brandID

Qualtrics.com/

First-party

Tracks subdomain instance (usually Organization ID) at login to
Qualtrics software.

Qualtrics

q_marketing_lang_ga_s

Qualtrics.com/

First-party

Tracks referrer and page behavior to allow proper followup of form
submissions.

Pendo.io_ga_FJNMDHY864

Pendo.io/First-party

2 years

Used to persist session state.

Pendo.io

OptanonConsentPendo.io/

First-party

1 yearUsed to store cookie consent preferences.

Pendo.io_biz_pendingA

Pendo.io/First-party

1 yearTemporarily stores analytics data until successfully sent to Marketo
Measure server.

Pendo.io_biz_nA

Pendo.io/

Third-party

SessionThis cookie is used to collect and store a unique identifier for theuser. It helps Cloudflare distinguish between different visitors on awebsite and track their activities for security and analysis purposes.

Pendo.io_biz_flagsA

Pendo.io/First-party

1 yearThis cookie is used by Cloudflare to collect and store certain
information about the user's browsing behavior and preferences. It
helps Cloudflare optimize its services and improve the userexperience.

Pendo.io_mkto_trk

Pendo.io/First-party

2 years

Store and track interaction.

Pendo.io_gcl_au

Pendo.io/First-party

Persistent

To store and track conversions.

Pendo.io_biz_uid

Pendo.io/First-party

1 yearUniquely identify a user on the current domain.

Pendo.io_fbp

Pendo.io/First-party

3 months

To store and track visits across websites.

Pendo.io_pendo_guides_blocked.
a652cfd2-31b6-477c-79c2400dbd6b92dePendo.io/First-party

30 minutes;
increases
to 4 hours
if we don't
detect anad blocker.

Avoid guide errors when we detect the visitor has an ad blocker.

Pendo.io_ga

Pendo.io/First-party

2 years

To store and count pageviews.

Pendo.io_cq_duid

Pendo.io/First-party

Pendo.io_uetvid

Pendo.io/First-party

Tracks referrer and page behavior to allow proper followup of form
submissions

Monitor the technical information and use of devices that connect toour website to protect it from malicious traffic.
13 months

To store and track visits across websites.

Cookie Descriptions
Analytics Cookies
Use Case

Cookie Key

DomainPath

Cookie type

Expiration

Cookie Description

1P_JAR.t.co

Gstatic.com/

First-party

1 monthTo provide ad delivery or retargeting.

Twitter Inc.

/

First-party

400 days

Collects data on user behaviour and interaction in order to optimize
the website and make advertisement on the website more relevant.

Use Case

Cookie KeyDomain

Path

Cookie type

Expiration

Cookie Description

LinkedIn

bcookie.linkedin.com/

Third-party

1 yearTo store browser details.

YoutubeIDE.doubleclick.net/

Third-party

1 yearThis cookie is set by Doubleclick and carries out information about
how the end user uses the website and any advertising that the end
user may have seen before visiting the said website.

LinkedIn

li_sugr.linkedin.com/

Third-party

3 months

Used to make a probabilistic match of a user's identity outside
the Designated Countries.

LinkedIn

li_gc.linkedin.com/

Third-party

6 months

Used to store consent of guests regarding the use of cookies
for non-essential purposes.

mc.quantserve.com/

Third-party

1 year,1 monthThis cookie is usually provided by Quantserve to track anonymous
information about how website visitors use the site.

sp

investors.vertiv.com/

First-party

1 yearStores a server-side collector generated unique identifier for a userthat is sent with all subsequent tracking event events.

ELOQUA.vertiv.com/

First-party

1 year,1 monthEloqua Business Marketing platform - this cookie collects andtransfers contact info from webforms to internal databases.

HotJar_hjSessionUser_{site_id}.vertiv.com/First-party

1 yearHotjar cookie that is set when a user first lands on a page with theHotjar script. It is used to persist the Hotjar User ID, unique to thatsite on the browser. This ensures that behavior in subsequent visits
to the same site will be attributed to the same user ID.

HotJar_hjSession_{site_id}.vertiv.com/First-party

30 minutes

A cookie that holds the current session data. This ensues thatsubsequent requests within the session window will be attributed tothe same Hotjar session.

HotJar_hjIncludedInSessionSample.vertiv.com/

First-party

30 minutes

This cookie is set to let Hotjar know whether that user is includedin the data.

6sense6suuid.6sc.co/Third-party

1 year,1 monthRegisters user behaviour and navigation on the website, and any
interaction with active campaigns. This is used for optimizing
advertisement and for efficient retargeting.

6sense_gd_sessionwww.vertiv.com/First-party

4 hours

6sense cookie that collects visitor data related to the user’s visit
to the website, such as number of visits, average time spent on thewebsite and which pages have been loaded, for the purpose of serving
targeted advertisements.

6sense_gd_visitor

www.vertiv.com/

First-party

1 year,1 month

6sense cookie that collects visitor data related to the user’s visit
to the website, such as number of visits, average time spent on thewebsite and which pages have been loaded, for the purpose of serving
targeted advertisements.

6sense_an_uid

www.vertiv.com/

First-party

7 days

6sense cookie that presents the user with relevant content andadvertisement. The service is provided by third-party advertisement
hubs, which facilitate real-time bidding for advertisers.

Pendo_pendo_accountId. SUB_KEY_VALUE.pendo.io/

Third-party

100 days

Identify and record the visitor's Account ID in Pendo.

Pendo_pendo_visitorId. SUB_KEY_VALUE.pendo.io/

Third-party

100 days

Identify and record the visitor information for use in analytics andguide delivery.

Pendo_pendo_meta.SUB_KEY_VALUE.pendo.io/

Third-party

100 days

Written and read to store a hash of the current metadata so that
Pendo can see when it's changed and update it.

muc_ads

Profiling Cookies

Snowplow
Analytics

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