Dear my personal and business Friends!
May wish you all enjoy Merry Christmas for 2018！
A Happy New year for 2019 with fine health and open and customer centric spirit
in your personal, social and business life as well!
New Year Note—Heisei 31st --------2019 1.1
This is a Year of Boar in Japanese Zodiac, Chinese Zodiac name this year is Pig year startingfrom January 1st of Heisei 31st but Heisei ends its calendar by April 30, when Crown Prince
Naruhito succeed Emperor of Japan on May 1st with his new Emperor era name, yet to beunannounced. Possibility of announcing New Era name could be announced in Jan.1st or wait until
the following day, April 11th, after the national celebration (April 10, 2019) of his 30th enthroning of
Heisei from Jan 8th 1989.
Boar’s attributed characters are <Honest, gallant, sturdy, sociable, peace-loving, patient, loyal,
hard-working, trusting, sincere, calm, understanding, thoughtful, scrupulous, passionate, intelligent,
Can be naïve, over-reliant, self-indulgent, gullible, fatalistic, materialistic. >The Years of Boar include 1935,1947, 1959, 1971, 1983, 1995, 2007, 2019, 2031, 2043 etc…
Boar year has 5 types of Boar years for 60 years cyclically; Wood, Fire, Earth, Gold and Water.
Each person born in Zodiac year (i.e., this year, Boar) has a least fortune or luck in that year. The
old Chinese wise advisory for the Zodiac born person, “Be Humble” to “Heaven” and “all people”,
and then God of Age will not give you the big win but at least not to lose even in the zodiac year,
leaving better luck for following years. As I wrote one year ago, Donald Trump was born in Firedog year and 2018 is Earth Dog year. Thus, according to Zodiac, once passing over this Earth dog
year, Trump have now the fortune to win big regardless of how you like it or not.
Let me again wish you all, my personal, business, academia friends in the world of global
information society being blessed by your God and Buddha as the following:“Do not dwell in the past. Think of your future, architect the solutions to your customer
concerns and pain points with your open standards and share the resources with dependable
validation in agile manner to save the lots of redundancies by Shareware and Reusable
Building Blocks and prepare to execute the corporate accountability to the stakeholders withevidences.”
Yours sincerely,
Junkyo (Jack) Fujieda
President & CEO, ReGIS Inc.

E-Mail: jfujieda2@re-gis.com

http://www.re-gis.com

Chairman, The Open Group Japan E-Mail: j.fujieda@opengroup.org

https://www.opengroup.org

Chairman of CRM Association, Japan E-Mail: jfujieda@crma-j.org

http://www.crma-j.org

IT adviser, Kyoto University

http://www.kyoto-u.ac.jp/en1

2018 Annual Report
ReGIS Inc. & The Open Group & CRM Association JapanNew Year joint Forum (GIS FORUM TOKYO #107)

January 24(Wed), 2018
@Tokyo American ClubReGIS Inc., kicked off 2018 at Tokyo American Club on Jan. 24 to listen all my client CTO, CIO,
president, chairman asking what is 2018 top executive concerns, so that I can improve myconsultation services to the exact customer pain points in accordance to the spirit of TOGAF andCustomer Centric Relationship Management point of views.

Opening Address;“Challenge to 2018- Global! Open! CCRM!”
Opening of Guest Speech;

Junkyo (Jack) Fujieda

Mr. Takeshi Nakano, Director,
IT Innovation Division,
Commerce and Information Policy
Bureau, METI

Dr. Michihiko Minoh,
Professor, Academic Center for Computing andMedia Studies, Kyoto University

Mr. Hiroaki Kabashima,
President, LTS Inc.

Mr. Nobuyuki Yajima,
Editor, Computer Network Bureau,
Nikkei Business Publications, Inc.

2

【Open Summit 2018】Open Forum 2018 (GIS FORUM TOKYO #108)

April 4(Wed), 2018
@Tokyo American Club
We invited Steve Nunn and Top Japanese executives both from Government & Industry, inviting
to all TOGAF, ArchiMate Certified Representatives for Day time assembly. Theme; “Challenge toopen standard-based global innovation!!”Mr. Steve Nunn,
President & CEO, The Open GroupMr. Takeshi Nakano,Junkyo (Jack) Fujieda,

Mr. Celso Guiotoko,

Director, IT Innovation Division,

Statutory Auditor,

Commerce and Information Policy Bureau,

NISSAN MOTOR CO., LTD.

M.C.: Akira Fukushima,
Adviser, ReGIS Inc.

METI

Mr. Masafumi Katahira,Mr. Yasuyuki Yamazaki,

Ms. Yuko Murakami,

Principal Researcher,

Board Member & Executive Vice President,

Customer Service Department,

Director for Research Unit III,

SIOS Technology, Inc.

HULFT Business Unit,

Research and Development Directorate,

Saison Information Systems Co., Ltd.

Japan Aerospace Exploration Agency (JAXA)

3【Panel Discussion】

Kanpai speech:
Mr. Nobuo Kita,
President and CEO,SIOS Technology Inc.
Party Opening Speech：

Break Speech :Mr. Masatsugu Shimono,

Dr. Shoji Kajita,

Senior Executive Advisor,

Professor, Academic Center for Computing

IBM Japan, Ltd.

and Media Studies, Kyoto University

ReGIS Executives & Staff with Steve Nunn san!
From left back: Mr. Akira Fukushima, Jack, Mr. Steve Nunn,
Mr. Kiichi Kawano
From left front:
ReGIS Staff; Mrs. Satoe Iwaki, Mrs. Miwako Kimura,
Ms. Masumi Takahashi, Ms. Ritsuko Ono, Ms. Azusa Kawahara

TOGAF version 9 was developed over and above Version 8 a matured accumulated experiences
and knowhow of Cap Gemini and SAP how to architect the modification what to be in what not to
install at their clients, based upon its net value analysis and architecture decision process mainly
contributed by Capgemini and SAP architecture and integrated by TOGAF standard architectboard.
This boost up exponential growth to the TOGAF acceptance from 2009 up to 2018

4

The Open Group TOGAF 9 certification DB covers 2008.1.1~2015 1.1. Total number of Japanesecompany’s total Certificates are counted and Japan highest ranking was #35th as 630 certificate of
EA Open Standard Enterprise Framework ( TOGAF) in 2016.1.1 and 2017 and 1Q of 2018, Japan
growth rate was dramatically increased and the growing now moved up to 931 which raised up
Japan ranking up to 21th rank.(See the upper chart). Still we are way behind from TOP 10 countries.
We need the double minimum to become in top 10.

Please watch that TATA Consulting as a group globally jumped up 96% growth in 1.5 years toreach up as the number one TOGAF based companies. Cap Gemini also 50% growth.
IBM jumped up 44% growth from no. 6 closely followed her heel by accenture 1.5 years ago, but
now try to change “Half Open” to Full Open Strategy, by M&A of Red Hat for her weakest spot;
strategy for Clouds and TOGAF in Agile to architect an IoT design putting the target for realizing
IoT business, which absolutely needs a scope of iterative TOGAF in Agile to discover theheuristics.
5

Look up all accounting consultant group starting from Deloitte LLP, PWC LLC, KPMG LLC,
all average growth rate is 182% increased in 1.5 years. Why?
Simple answer is their customers, whom they consul for accounting consulting and audit, areusing TOGAF a lot in great depth. Auditor or consultant has to study more in quantity and quality
than their customers. The customers are very much studying TOGAF than you think. In two years,
1000 pages of TOGAF book were down loaded .up to 200K copies from the open group home
pages.
Look Fujitsu made a big stride in overseas right after Fujitsu became The Board Member of The
Open Group. But, Japan market is still sleeping.
Proposal for Japan top 1,000 company.
So, let me propose minimum test for the company’s global competitiveness and sustainability inglobal business for you to know. In 6 months, please assign your current company CIO or CTO plus
2 future CTO in 10 years, and 2 CIO candidates in 20 years out of Top HMP (High Management
Potential Candidate) from each top 1000 companies in Japan, should start studying TOGAF courses
for 3 days full plus half day for global Certification Tests in Japanese.
Other than current CIO or CTO, 4 people to be selected (2 from 30s and 2 from 40s) with CTO
or CIO, in 2019. Bi-lingual is better but not mandatory.
I am very much proud of this dramatic change was done in 2016~2018, caused by 4 top
companies CEO & CIO made a strategic decision, not a bottom up, but made decision to use The
Open Standard EA (TOGAF) method, one is NTT holding, another is Fujitsu, both increased
dramatic way in their Overseas operation.
6

The 3rd company was TATA consulting in Japan (Tata Consultancy Services) and 4th company
was SAISON Information Systems, Package software and IT services company. Both company
happened to have a few architects but not developed as a corporate strategy, I proposed the newly
appointed Presidents, one for 3 years ago and latter only 1.5 years ago, separaetly and both agree to
use TOGAF as a corporate principle to use strategic way to increase their competitive powers.
The Open Group globally achieved cumulative 82,000 TOGAF 9 certificate by Oct. 2018 withindividual company name as much as 56,955 Enterprise names were registered and remainder 25K
certified people did not write their company names; i.e., 31% of TOGAF certified are paying
learning cost by oneself. 2015 study of TOGAF self paying rate globally was more than 40%. So,
corporation now start realizing its strategic use of TOGAF needed for real implementation of DX(Digital Transformation) as a corporate top down decision.
It was reported by the Open Group, 3 years ago, 80% of Global 50 companies and 60% of
Fortune Global 500 companies had used TOGAF.
In 2018, ReGIS opened TOGAF 9 Certification Training Courses #39th to #44th wereopened in Japan., In 2018, we had taught 68 people about half of recent two years average, 2016
and 2017 Japanese training in Japan resulted as cumulative numbers up to 700 (TOGAF 9 only) andTOGAF 8 cumulative 262 Certified, together we certified 962 people at 137 companies in Japan.
Due to NTT’s overseas use of TOGAF was so exciting so, I checked their global competitor’s doingon TOGAF. Following are the summary of my research. We shall tight our horses to work(Study)
harder.

So, we need to let all top big Japanese companies to think more globally and invest to his
employee not only overtime payments but more to introduce the concept of open standards. We
need to encourage NTT and Fujitsu to enhance their Japanese local capability of consultation to be7

armed by TOGAF, ArchiMate, IT4IT and O-DA standard as every other consulting competitors are
increasing education. (See the attached Slide of Top Consultation companies how they are
increasing their TOGAF Architect. Why?)

It is important to teach TOGAF as an Open Standard EA in right way but to teach theimplementation of digitalization by TOGAF is more important. To do that, we need to teach to the
TOGAF certified architect the visualization of EA as a standard “ArchiMate” and “TOGAF
ArchiMate based consultation reference model ; IT4IT” to use IT4IT consulting reference cases
together with O-DA 2.0 to challenge reducing the risk of Software Recall. Without practicing
corporation wide Enterprise Architecture.
CIO department had been these 3 decades “Cost management division”. By 2030, Japan has tohave a global level of “Digitalization” that also make CIO department transformation to “Profit
making division”. To do this, you need 4 The Open Group Standards; that is, TOGAF as EA process,ArchiMate as its communication and IT4IT for IT value and O-DA2.0 for Software quality
assurance.
I invested in these years for that development with our researchers and partners. We need more
field partners on TOGAF, ArchiMate, IT4IT and O-DA to study voluntary how to use them better in
use case. Welcome anybody agree with my points. Please feel free to give me e-mail.
The top group of TOGAF users in Japanese companies from No.1-No.25th in Japan :No.1; NTT Group(279), No.2; Fujitsu Group (199), No.3; HP (105) Now split into 3 companies.,
No.4; SAISON Information Systems (83), No.5; Tata Consulting-J (70), No.6; CISCO-J (63),No.7;Oracle-J (39), No.8;Nissan (35), No.9;IBM-J (30), No.10; LTS (25), No. 11;AXA-J (22) ,8

No. 12;NEC (15), No.13;Miroku Jouhou (14), No.14;Tokyo Gas System (12), No.15;Kansai
Electrics System (12), No16; Hitachi Group (10), No.17;JR systems (9), No.18; SIOS (8), No.19;
Nomura Security (7), Mizuho Financial Group (7) , SMBC Nikko security Group (7), No.22, Itochu
Techno (5) , Rococo (5), Kyoto University (5), EMC Japan (5) , No. 26;No.137 are 4 people to 1
per company: As of Nov. 2018 (ReGIS Researched 10 Years)
Important findings are in the world, not only venders but industry people on the top line
companies are increasing the TOGAF learning dramatically every year. This is the effect of Global
digitalization trend. Without stoic enterprise wise pursuance of what is the true requirements
triggered by key stakeholders concerns and architected, optimized with consensus toward the goalsof the long range business target.
Problem is if you ask CIO of No.1 Tokyo stock exchanges companies whose business is still
mainly in domestic operation. Except the companies I quoted above, they would not know what EA
means and they do not know why TOGAF is important for them.
They use the word of “Chief Digital Officer” but never understand how to use TOGAF, so that
we can have an added value via innovation. We need to authorize EA governance team to design the
future digital vision of your company with much of innovation and its values, then transform thecurrent operations to much digital directed optimized operation for the transformation with fully
prepared accountability to be extended.
So, 1st strategy; we are focusing the follow up of any large companies who has growing theirglobal business who shall have to learn , apply and assure the implementation the global standard
for their success of business.
2nd strategy is based upon the reaching of basis of TOGAF penetration, we expand on theknowledge of TOGAF to add on productivity engine using ArchiMate on EA innovation and3rd strategy is to add the dollar & time 2 market value with O-DA (Open Dependability through
Assuredness) by reducing Software recalls by D2C (detect 2 correct) bugs not at customer sites but
D2C in earlier EA phases ,that should reduce to half of system tests cost.
4th Strategy, we need to upgrade our O-DA standard from 1.0 to 2.0.
5th Strategy is to have an agreement with co-Marketing with IT4IT.
6th strategy, we taught Version 8 to 262 certified for 52 companies. Good Conversion targets.
7th We reached 700 certified on Version 9 covering 137 enterprises.
8th Let recommend to use ArchiMate 2 & 3; We certified total 39 ArchiMate architects in
18companies:
9th We developed IT4IT V.2 certification 11 architects at 7 companies. IT4IT and do someconsultation work for actual TOGAF implementation to shift customer CIO’s gear from costcenters to profit center.
th
10 We also developed 2.5 days Preliminary O-DA 2.0 Japan only WG certification to 11 people
at 7 companies.
9Sympathy/

Empathy/Compassion

CX Customer
Experiences)

Customer Centric Relationship Management
DX Digital Transformation

UX Use Experiences

With Platform3.0 ( IoT, Big Data,

Cognitive , Wireless, SNS ) J What? When? How?

CCRM=>Customer Pain points ? Where? Why?
When find? Why 5 times? Route Causes?
Architect Optimizes Solution?

(i)Open EA (TOGAF+ ArchiMate)years X 3 scopes(ii) IT4IT Innovation value Stream(iii) Open -Dependability
Assurance (O-DA (2.0)

Total Optimization© Copyright 2018 CRM Association Japan

We had been education ArchiMate 2 courses from 2016, 2017 and 2018 ArchiMate 3
Certification Training Course #3, 2 days plus half day test covering 18 companies and 40 people
certified including lecturers. Where the world exceeded 6,000 ArchiMate Certified architects which
is 150 times of Japan.
I had attended all 4 The Open Group Conferences (San Diego-Jan; London-April, Houston-July,
Singapore-Nov.) together with Fujitsu from the USA, UK, Australia and Japan, Japan Tabaco, Dell
EMS, Yokogawa from Japan. Every after The Open Group Quarterly conference, we open a half
day updates inviting all TOGAF Graduates plus The 13 member company reps.
From right;
Mr. Yasuhiro Noda,
Lead Architect, Manager, Japan Tobacco Inc.
Mr. Kenichiro Hattori,
Advisory Account Systems Engineer,
Systems Engineering-West, EMC JapanK.K.

From right;

Mr. Greg Hunt

Mr. Christopher Frost,
Deputy Head, Fujitsu Limited

Architecture Director
Fujitsu Australia

Jack, Mrs. Frost
From left: Dr. Michelle Supper, Director, The Open GroupMr. Etienne Terpstra-Hollander, Micro Focus
Mr. Mark Bodman, Sr. Product Manager, ServiceNow
Ms. Linda Kavanagh, Director, The Open Group
Jack Fujieda10I set up the important session meeting on Secure Procurement Standard (O-TTPS) Presentation
at JAXA and JAPAN Government Security Team at Ministry of Internal Affairs andCommunications(MIC) by The Open Group Board member Ms. Joanna Woytek, NASA SWEP
Program Director + NASA CIO Office 3 Mangers.
Oct. 26(FRI) 2018

@JAXA Tokyo HQFrom left front:
Ms. Joanne Woytek, Mr. Masahito Nakamichi, Associate Director
General, Japan Aerospace Exploration Agency(JAXA), Jack Fujieda.
Oct. 26(FRI) 2018

@ Ministry of Internal Affairs and Communications (MIC)

From left:
Mr. Robert Powell, Mr. Dennis Tayler, Jack Fujieda,
Mr. Shigeki Suzuki, Vice-Minister for Policy Coordination, Ministry of Internal Affairs andCommunications, Ms. Joanne Woytek, Ms. Randi (Miranda) Gidderon, Senior IT Department
Manager, SEWP PMO, NASA, Mr. Kimihiko Kimura, Counselor, Office of the Director-General for
Cybersecurity Ministry of Internal Affairs and Communication, Mr. Akira Fukushima.
11Ms. Joanne Woytek

Mr. Robert Powell

Program Manager, SEWP NASA

Senior Advisor for

Board Member of The Open Group

Cybersecurity, NASAMr. Dennis Tayler
Security Forum Co-Chair The Open GroupO-DA T3 dependability Architect Advance Workshop #1 (Sep.13) ~ #2 (Oct. 4-6)~#3 (Nov.)
3 vender companies + 3 end user companies, 10 task member spent 3 days Training.
Lecturer: Dr. Shuichiro Yamamoto & Junkyo Fujieda【112 GIS FORUM TOKYO Joint Forum】<Open Technical Forum 2018-4 / CRM Executive Forum Tokyo 2018-2>
Dec. 4(Tue) 2018
@Tokyo American Club

Main speaker:
Mr. John Richard Maddison
IT Consultant,
Formerly Director・Airline・Support・Center,
IBM

12

Opening Remarks:

Junkyo Fujieda,

Mr. Shigeki Suzuki,

CEO & President, ReGIS Inc.

Vice-Minister for Policy Coordination,

Chairman of The Open Group-Japan

Ministry of Internal Affairs and Communications (MIC)

M.C.: Kiichi Kawano,
Mr. Norishige Morimoto,

Adviser, ReGIS Inc.

Vice President,
IBM Research & Development,
IBM Japan, Ltd.

Mr. Koki Shimada,CEO, SyntheticGestalt Inc.

Mr. Kiyoshi Kimachi,

Mr. Ken Senoo,

Senior Project Director(O&M),

Director, Enterprise business Division,

Global Service Integration business,

NTT COMWARE CORPORATION

Service Technology Unit,<Director, CRM Association Japan>

Digital Infra Service Division,
FUJITSU LIMITED【Panel Discussion】

Mr. Yoshio Kawakami,
TEG Leader,

13

Digital Transformation Services Division,
Tata Consultancy Services Japan【Communication Party ☆Christmas & Farewell Party 2018☆】

M.C.：Mr. Takayuki Atsumi,
Senior Vice President, Dentsu Isobar Inc.
<Director, CRM Association Japan>

Dr. Michihiko Minoh,Director, RIKEN【Happy Gift Time】

Ms. Minako Nakazato

Mr. Naofumi Kajitani

Mr. Yoshio Kawakami

14Mrs. Kyoko MinohMr. Kaku Oda

Mr. Makoto Hayashi

Mr. David Escalante C,
Food & Beverage Service Manager American Club
Ms. Chizuka Yamakita,
Senior Bridal Sales Manager, American Club
Mrs. Hitomi Morishima
Ms. Rieko Koshio

Mr. Takayuki Atsumi

Mr. Yukichika Azuma,
Director, Oracle Japan

Break Speech：
Mr. Masamichi Yamamoto,Executive Director,
Shinnihon-kogyo Corporation.

15

ReGIS Inc. Staff member with John Maddison san & Jack.

Participants and ReGIS Inc. Staff member, After 112 GIS FORUM TOKYO Joint Forum andChristmas Party
From right front:Mr. Toshimitsu Abe, Mr. Naoki Hashi, Jack, Mr. Yoshihiko Fujita, Mr. Koki Shimada,From left back:Ms. Azusa Kawahara, Mr. Takuto Fujita, Mr. Sakito Matsuyama, Ms. Julia Kawashima,
Mrs. Miwako Kimura, Mr. Takeshi Ono, Mr. Kantaro Fushiki, Ms. Ritsuko Ono

CRM Association Japan Activity in 2018
General progress of CRM association appears in quite smooth progress both in numbers ofmembers , number of awards , Forum events and quality.
We published the “2017 CRM Best Practice Annual White Book” since 2004 by CRM Association
Japan at March 26(Mon). The books are all Japanese except my partner Bob Thompson’s greeting
but we have English summary of all awarded papers at our home page(http://www.crma-j.org/english/best_practice/best_practice_02_2017.html).
300 Pages containing 2017, 15 companies CRM awarded Use case white papers plus one city Tsu
city, Mie Prefecture Special English version of 2017 case written by Tsu city.
(http://www.crma-j.org/pdf/2017_Best_Practice_of_CRM_[Tsu_City]_Issued_on_March_30,2018.
pdf) and special white papers on CCRM ( Customer Centric Relationship Management) (15 pages)
by Junkyo Fujieda;
We compile them as a white paper every year steadily.
We sold them to the companies, individuals and also donated toabout 100 domestic libraries in Japan.
2017 CRM Best Practice Awards ;https://www.crma-j.org/english/best_practice/best_practice_02_2017.html
16*2016 CRM Best Practice Awards ;https://www.crma-j.org/english/best_practice/best_practice_02_2016.html*2015 CRM Best Practice Awards ;https://www.crma-j.org/english/best_practice/best_practice_02_2015.html*2014 CRM Best Practice Awards ;https://www.crma-j.org/english/best_practice/best_practice_02_2014.html*2013 CRM Best Practice Awards ;https://www.crma-j.org/english/best_practice/best_practice_02_2013.html
We, CRM Association (General Non-Profit Organization) succeeded the publishing of "CRM Best
Practice awarded cases (annually 10~16 use-cases and a few contributed White papers on CCRM (Customer
Centric Relationship Management) by me and my global partners in USA, Bob Thompson almost, always
and some time from Japan board members and their greeting messages on around 10~16 in an annual White
book.) ".
Every multiple times applying member applicant has better to have a long range view of improving their
CCRM experiences as an enterprise. So, some of leading group started to use TOGAF (De Facto standard ofEnterprise Architecture) to architect their long range CRM journey.
To get continuing awards, applicant needs creative thinking and taking DX actions in line with "Customer
Centric Relationship Management (CCRM) scenario".
We need to know how each applicant designed and experienced differently and creatively in architecture& implementation of CCRM with an innovative idea and earned results to be proved by data evidence of
stepping up from the past awarded cases.
We had been selecting from self-application, our CCRM member's recommendations and third party
recommendations, especially recommendation from awarded members to their friendship companies are big.
As an annual pattern, ending up almost one city government or two and 10 industry Customers as a typical
pattern. This is a maximum capacity to run awarded forum in one day.
They are selected by the selection committees composed by 10 distinguished journalist, professors,business & marketing architects, and business executives who's almost of them are qualified TOGAF
certified, who had been working in this CRM industry more than 2~3 decades.
17

Attending Customerthink.com 20th Anniversary Retreat;28(Thu), June 2018
I was invited at Customerthink.com (300K visiting members;3K writers, each month, the site
serves 150,000 visitors from over 200 countries around the world managed by my long- time CRM
partner & founder of “Customerthink.com’s 20th anniversary” at Coronado, San Diego on July 28;
Theme of discussion was “what we will do on 2028 for Customer”.
He gathered 10 top writers and speakers who had been read and been referenced as mostfrequently including Bill Price who worked as 1st VP of Marketing, customer support , with Bezos
founder of Amazon for initial 3+ years since starting as he founded Amazon 1994.
Before lunch and before great dinner at “Il Folio”, we enjoy TOGAF Business scenario typediscussion as you see the snaps.

Bob’s Family

From right;
Mr. Bob Thompson
Mrs. Regina Thompson
Mr. Matthew Thompson
18

CRM Chubu Forum 2018 by CRM Association JapanMay 25(Fri), 2018
@MIROKU JYOHO SERVICE CO., LTD. Nagoya branch, Aichi,
NAGOYA LUCENT TOWER 33F

Mr. Kazuhiko Yoshioka

Mr. Naoto Kameshima

Director,

Rinnai Corporation

Chubu METI
Mr. Junkyo Fujieda
Chairman, CRM Association Japan【Panel Discussion】

Mr. Hirohisa Hayashiguchi
Honda Auto Mie
Mr.Koichi Hanada
Mizuho Securities Co., Ltd.

Q&A Time

Closing; Mr. Naoki Hashi
Senior Director, CRMAssociation Japan

Mr. Akihiro Bonno
Vice Mayer, Tsu cityMC;
Mrs. Hitomi Morishima

From right front:Mr. N.Kameshima,Jack,Mr. H.Hayashiguchi, Mr. K.Hanada,
Mr. Yukichika Azuma
Director, Oracle Japan

From left back:Mr. D.Hashi, Mr. R.Yuda, Mr. N.Hashi, Mrs. H.Morishima

19General meeting of CRM Board Members
July 10(Tue) 2018
@Tokyo American ClubAll Board members companies by names sub Industries
All Board Members companies
Research Environment for Global Information Society Inc.
SIOS CorporationCXM Consulting Ltd.
Daiki Information Systems Co.,Ltd
MIROKU JYOHO SERVICE CO., LTD
Asahi Techneion Co., Ltd
Oracle Corporation Japan
Panasonic Corporation
FUJITSU RESEARCH INSTITUTE
TechMatrix Corporation.
ABeam Consulting Ltd.
salesforce.com Co.,Ltd.
NTT COMWARE CORPORATION
Dentsu Isobar Inc.
SMBC Nikko Securities Inc.
SATO HOLDINGS CORPORATION
Pasona Inc.
Mizuho Securities Co.,ltd<< ReGIS & CRM Association Japan Joint Forum>>>#110 GIS FORUM TOKYO / CRM Executive Forum Tokyo 2018-1

July 10(Tue) 2018
@Tokyo American Club

Main speaker: Mr. H Joseph Fuster,
Global Head Customer Experience (CX) Cloud,Jack Fujieda

Oracle Corporation

Mr. Shigeki Miyo,

Mr. Masahiko Suyama,

Mr. Yukichika Azuma,

Senior Director, Product Marketing,Customer center,

Senior Manager, Planning & 20

salesforce.com Co., Ltd.

strategic apartment planning dept,

Promotions-CX Business Development,

Tokyu Community Corporation

Cloud Applications Business Unit,
Oracle Corporation JapanMr. Takeshi Suzuki,
General Manager, CRM Solution Division,
TechMatrix Corporation

Mr. Koichi Hanada,【Panel Discussion】

Head of Retail Administration
Department,
Retail & Business Banking Division,
Mizuho Securities Co., Ltd.

Opening Remarks:
Mr. Toru Uesaka,

Mr. Ken Senoo,

President, FujiSankei Business i.

Director, Enterprise business Division,
NTT COMWARE CORPORATION

Kanpai speech: Mr. Naofumi Fuke,
Deputy President,

Break Speech : Mr. Naoki Hashi,

Head of Retail & Business Banking Division,

President, Daiki Information System

Mizuho Securities Co., Ltd.

<Senior Director, CRM Association Japan>

From right: Mr. Naofumi Fuke, Mr. H Joseph Fuster, Jack
21

ReGIS Inc. Staff member with Jack.

CRM Best Practice Awards 2018 by CRM Association Japan
October 23(Tue) ,2018@Tokyo American ClubWe had 14 awards winners this year, Out of 14,
we welcomed 1st Time winners are the following 4 companies.
Osaka Gas Co., Ltd., Shiseido Japan, Co., Starts Publishing Corporation. and DHL Japan.
We also get impressed by 4 times continuos winners of Four organizations, Saison Information Systems Co.,
Ltd., Tsu city of Mie Prefecture, Mitsui Sumitomo Insurance Co. Ltd , Forum8. And 8th winings, Vision, Inc.,
one of our founding members. We had Panasonic Corporation and SMBC Nikko Securities Inc. wining 10 times as arecord by now.
We also gave award to Mizuho Securities Co., Ltd. 2nd time, and 3rd Time winners TOKYU COMMUNITY
CORP., Broadleaf Co., Ltd., Honda Auto Mie and SATO HOLDINGS CORPORATION.

We gave an encouraging award to re-challenge to HOTEL OKADA and Yoriso.Co.Ltd.

In industry, both Panasonic and SMBC Nikko Security counted 10 times of award in 15th years.
“CRM Best Practice Awards 2018 by CRM Association Japan”
Awards ceremony・Special Lecture・Case Study・Reception Party

22
Mr.Takeshi Nakano,
Director, METI

Mr. Toru Uesaka,
President, Fuji Sankei Business i(Nihon Kogyo Shimbun)

“CRM Best Practice Awards 2018by CRM Association Japan”【Oboshi Award】【Fuji Sankei Business-i Award】

Osaka Gas Co., Ltd.

SHISEIDO JAPAN CO., LTD.

Consumer center【Continuance award】
Tsu City【Continuance award】
SHISEIDO JAPAN CO., LTD.

FORUM8 Co., Ltd.

Consumer center

SATO HOLDINGS CORPORATION

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Mr. Toshio Akiyama,
Senior Director, CRM Association Japan

Morning Part(Award Ceremony) M.C.

Award Luncheon M.C.

Afternoon Part M.C.

Mr. Takayuki Atsumi

Mr. Kenji Masuda

Mr. Ken Senoo

Director, CRM Association Japan

Director, CRM Association Japan

Director, CRM Association Japan

CRM Mie Forum 2018 by CRM Association Japan
November 21(Wed),2018@Mie Center for The Arts 2F, Tsu, Mie
We held the seventh Mie Forum 2018 Oct.21 in Mie prefecture（Ise City 2012-2013, Tsu City, 2014～2018).with more than 130 people participated.
Tsu city won this year the 4 Consecutive years Award and is now no.1 runner in Japan local government
CCRM activity. This Tsu city leadership in these 4 years CCRM concept not only into City Management area
but also giving an indirect but encouraging impact to the industry operation inTsu city.
Let me congratulate the outstanding leadership of Maeba Mayer and Bonno Vice Mayer and Mie Forum
Director, Hayashiguchi san of Tsu city Honda Auto Mie.

Mr. Junkyo Fujieda

Mr. Tomokazu Hayashiguchi
President, Honda Auto Mie
Opening of Guest Speech;
Mr. Akihiro Bonno
Vice Mayer, Tsu city

Mr. Akihiro Bonno
Mr. Masao Kodama

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Mr. Hirohisa Hayashiguchi
Vice President, Honda Auto Mie
Break Speech :Mr. Naoki Hashi,
Senior Director, CRM Association Japan

From left front:
Mr. H.Hayashiguchi, Mr. A.Bonno, J.Fujieda,
From right back:
Mr. M.Kodama, Mr. T.Hayashiguchi, Mr. N.Hashi, Mr. H.Yamamoto

CRM Country Forums from 2000 other than Mie
We had run 18 Tokyo CRM forums jointly with GIS Forum We held local forums other than Tokyo like
Sapporo 3 times, Nagoya 11 times. Kansai 8 times (Osaka-5 times, Kobe 2 times, Amagasaki 1 time), Shikoku
1time, (Takamatsu), Kyushu (Fukuoka 3 times), Okinawa 3 times.

Phone: 81-3-5360-8300

Fax: 81-3-5361-3123

The Open Group Japan Phone: 81-3-5360-8211

ReGIS Inc.

Fax: 81-3-5361-3123

CRM Association Japan Phone: 81-3-3356-7787

Fax: 81-3-5361-3123

Office Address: YAMADA Bldg. 10F, 1-1-14, Shinjuku, Shinjuku-Ku, Tokyo, Japan 160-0022

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