Temple University, Japan Campus
2-8-12 Minami Azabu, Minato-ku, Tokyo, 106-0047
Tel: 03-5441-9800

TUJ at the Center of Japanese-American
Cultural & Educational Relations

Happy New Year to everyone, I hope you all
had a good and relaxing break.
TUJ students have come from over 60 different countries over the years and we are proudto define ourselves as an international institutionof higher education. But our role as an international institution of higher education exists within
the U.S.-Japan context as 40 percent of our students come fromeach country and we are the Japan campus of an American university. This U.S.-Japan aspect of TUJ has been much on my mind
over the past six months as I have had the privilege of advising
the United States-Japan Conference on Cultural and Educational
Interchange’s (CULCON) Task Force on Education. The Education
Task Force was created last spring as a response to concerns
about maintaining strong cultural and educational ties between the
United States and Japan.
The U.S.-Japan relationship is one of the most interestingbi-lateral relationships in the postwar world. It is a relationship in
which overwhelmingly positive attitudes by each nation toward
the other have been consistently maintained for decades, evenduring the “trade war” years of the 1970s and 80s and even during
the occasional periods of concern over the U.S. military presence in Japan. The positive public attitudes toward the other, andthe cooperative diplomatic, military, and even economic relations
between the two nation-states, are definitely counter-intuitive. Karl
Deutsch, one of the 20th Century’s great theorists of international
relations, stated that alliances are strongest and will last the longest
when the fundamental glue that binds them together is cultural;
including similar language, history, and religion. If one looks at thehistory of alliances in the national-state era, he is mostly correct,
but the Japan-U.S. alliance is the exception to the rule. In just a
relatively few years following Pearl Harbor, the firebombing ofTokyo, and the nuclear bombing of Hiroshima and Nagasaki,
Japanese-American relations began to warm quickly, and havenever serioU.S.ly cooled in the 60 years since the end of theAmerican occupation of Japan.
The positive relationship between the two countries has
been built upon a history of cultural interplay, an important partof which has been the education of Japanese in the U.S. and,especially in the postwar period, the education of Americans inJapan. Almost two million Americans came to Japan during theoccupation and many of them not only enjoyed the experience,but they were motivated to study about Japan by U.S.ing the
GI Bill when they returned to the U.S. Similarly, some of Japan’s
most influential business and political leaders also took on thechallenge of studying in the U.S.
Although most people think that American students’ interest inJapan has declined as interest in China has grown, that is not thecase. The number of American study abroad students in Japanrose from 2,000 in 1996/97 to 6,000 in 2009/10 but then did drop
back to about 4,000 immediately after 3.11. The increase over the
decade of the 2000s and the fact that the numbers are rebounding again demonstrates that American students are not “passing”
Japan for China. Indeed, both are growing simultaneously which
demonstrates a growing interest in Asia as a whole.

Mark your calendars for2013 TUJ Alumni Reunionon November 8, 2013.

However, the number of Japanese students studying in the
U.S. has dropped by more than 50% over the past ten years,
from a high of 46,000 in 2001 to a low of 20,000 in 2011.
Diplomats, educators and business people all see this as a threat
to the future of U.S.-Japan relations. The memories of sharedstruggles of the cold war and the shared struggles of forging abeneficial, peaceful relationship after years of war that bound us
together in the postwar period have faded into the past for mostyoung people in both countries.
Our task at CULCON is to determine how best to again increase
the numbers of Japanese student coming to the U.S., and goingabroad generally as the number of Japanese students studying
abroad in all countries has dropped from a high of 83,000 in 2005 toa low of 60,000 in 2010. Some argue that the problem is with thelack of motivation in Japanese young people. They are too afraid to
go into the unknown. They don’t want to risk losing the opportunity
to find a job in Japan. They do not want to spend the money to go
abroad. While this may be true, the problem is not with Japaneseyoung people; it is with Japanese institutions. Japanese universities
and MEXT have to do more to support those who want to study
abroad, and they must also make better efforts to motivate them ata younger age to do so. Japanese companies and the government
have to undertake the steps necessary to change the recruitment
system and to see the positives in hiring people who have international experience. And American universities have to do more to help
Japanese students afford study in the U.S.
TUJ, as the only American, the only foreign, full university
campus in Japan has an important mission to play in supporting
the internationalization of Japanese higher education by helping
Japanese students to benefit from studying in an American university. TUJ has undertaken programs in partnership with Japanesehigh schools, Japanese universities, and the Temple University
main campus, that prepare Japanese students to study at Temple
or at other universities in the U.S., and that allow them to experience an American higher education here at TUJ as a “domestic
study abroad”. Temple University has always been proud of therole that TUJ plays in supporting Japanese-American educationaland cultural relations and we will continue to expand that role asJapanese higher education continues to internationalize.

Dr. Bruce Stronach
www.tuj.ac.jp/about/japan-campU.S./dean/

Temple University, Japan Campus
2-8-12 Minami Azabu
Minato-ku
Tokyo 106-0047
Telephone: + 81-3-5441-9800
Fax: + 81-3-5441-9811

Please contact TUJ Development and Alumni Relations
office at tujalumni@tuj.temple.edu to pass on your views,
and any feedback you might have on the TUJ Times.

Keeping on top of alumni news | Volume 19 | Winter 2012TUJTIMESTUJ 30th Anniversary
Symposium on Liberal Arts
and Global Talent

Temple University, Japan Campus (TUJ) held its 30th
anniversary symposium entitled “Liberal Arts: Developing
Competency, Leadership and Global Citizenship” on
November 16 at the U Thant International Conference Hallof the United Nations University. The event was attended byapproximately 300 people from a broad spectrum of Japanesesociety including education, business, media and the general public.
Each of the symposium’s three distinguished panelists waschosen to represent the varying views of the public, businessand education sectors, and each made a short presentation:• “Outside the Box or Boxed In? Specialized Training or Liberal
Arts Education” by Ambassador Robert M. Orr, Executive
Director, Asian Development Bank
• “Major Deficiencies of Japan’s Higher Education Institutions”
by Dr. Yutaka Morohoshi, Professor, J.F. Oberlin University• “Leadership in the Global Era” by Mr. Yoshiaki Fujimori,President & CEO, LIXIL Group Corporation
The presentations were followed by a lively Q&A anddiscussion moderated by TUJ Dean Bruce Stronach. After the
symposium, about 200 participants joined the reception to celebrate TUJ’s 30th anniversary.
TUJ was established in 1982 in Tokyo as the first foreign
university’s Japan campus. In the 30 years since, while approximately 40 foreign universities opened and later closed their branch
campuses in Japan, TUJ has established a unique position in
the landscape of Japanese higher education. Through the combination of a liberal arts approach characteristic of an American
university and an international environment characteristic of an
overseas branch campus, TUJ has been producing graduates
who are sought after not only in Japan but also worldwide.
In recent years TUJ has been increasing its contribution to
Japanese society through education by actively partnering withJapanese universities. Such initiatives include a credit exchange
program recently started with Musashi University.
Another reason for TUJ’s success in the past 30 years is
Temple University’s strong commitment to international education. Temple, a Pennsylvania state-related university, has 128
years of history. It opened its first overseas campus in Rome in
1962 and in Tokyo in 1982. Beginning with the tenure of former
president Ann Weaver Hart, Temple has vigorously expanded its
international programs to more than 120 programs now in morethan 30 countries.

Japan CampusInternationalization will continue to be one of Temple
University’s most important initiatives, and the importanceof TUJ’s role in Asia and in the internationalization strategy of
Temple University is expected to grow even larger.

30th Anniversary Alumni Reunion

TUJ has been in Japan for 30 years! To celebrate the anniversary with our alumni, TUJ held the 30th Anniversary alumni
reunion on November 9, 2012 at the Hotel New Otani. With over
130 alumni in attendance, this was one of our biggest alumni
gatherings ever.
The reunion was highlighted with an update from Bruce
Stronach, Dean of TUJ and we honored Professor Mike Williams.
Mike was one of the first graduates of the TUJ Masters of TESOL
program and has been teaching at TUJ ever since. He is loved
by many students and we all wish him the best as he finishes his
PhD TUJ also had two special guests from Main Campus who
were overwhelmed with the alumni presence at the reunion. They
are looking at ways to integrate Main Campus and TUJ alumni as
Temple Alumni.
The funds we raised at the reunion raffle will be used to support scholarship initiatives and student activities. We have started
the planning of the 2013 Alumni Reunion and hope we can gather
an even bigger crowd.
We thank the Hotel New Otani, the Miyako Hotel, and others
for their generous support. We also thank our alumni, board
members, friends and TUJ family.
The Development & Alumni Relations Office will continue
to host TUJ Night, every third Thursday, to provide alumni theopportunity to meet board members and other industry professionals. A special discount is available for TUJ alumni who comewith their TUJ Alumni Card.
Mark your calendars as TUJ looks forward to the next bashat the 2013 TUJ Alumni Reunion on November 8. We ask ouralumni to contact the TUJ Development & Alumni Relations Officeand share their stories about TUJ.

In this issue:
TUJ 30th Anniversary Symposium; Alumni Reunion; Temple New President Neil
Theobald; TUJ Season’s Greeting Card Contest; JALT 2012 Conference; CEO
Live; Alumni Reunion Photos; Dean’s Note

For more news
and information,please go to
www.tuj.ac.jp/alumni.

TUJ welcomes Temple University President
Neil Theobald to 2013 Graduation Weekend.

Neil Theobald, Temple
University’s 10th President

Temple University’s Boardof Trustees has appointed
Dr. Neil Theobald, senior vicepresident and chief financial
officer at Indiana University,
as Temple’s tenth president. Dr. Theobald assumed
the presidency on January 1,
2013, taking over from Acting
President Richard M. Englert.
In comments before theboard vote, Temple University
Board of Trustees Chairman
Patrick J. O’Connor said
Theobald was the right personat the right time for Temple. O’Connor noted Theobald was thefirst member of his family to go to college, an experience many
Temple students share.
“He wants to ensure that students have access to an education that is first class and affordable,” O’Connor explained. “At
Indiana, he made the tough decisions demanded by our times,
while creating greater opportunities for student scholarship. I can’t
think of a better set of values to bring to the Temple presidency.”
In appearances before faculty, students and staff before thevote, Theobald vowed he would work to hold down the cost oftuition and keep college affordable.
Dr. Theobald chaired a $1.1 billion campaign at Indiana and loves
fundraising. “It is my biggest job (as Temple president),” he said.
Asked how the university could remain attractive to students
in an increasingly competitive higher education marketplace,
Theobald emphasized the importance of high quality academics.
“People are attracted to quality,” he said. “Affordable and excellent will do well in any market.”Dr. Theobald was the senior vice president and chief financial
officer at Indiana University. He had university-wide responsibility
for developing and implementing financial plans and policies tosupport Indiana University’s objective: educating its 110,000 students, developing new knowledge through research expendituresof over $500 million, and serving the state.
As senior vice president and chief financial officer, he oversaw
the preparation, approval and administration of the university’s $3.1
billion budget, supervision of human resource services for the university’s 3,100 faculty and more than 14,000 staff members, andmanagement of the largest student union in the world and one of
the five largest student housing systems in the country.
A native of Peoria, Illinois, Dr. Theobald began his career asa secondary school mathematics teacher in Washington state.
He began his higher education career teaching education at the
University of Washington from 1988 to 1993. Dr. Theobald went
to Indiana University from the University of Washington, where he
was associate professor where he earned a doctoral degree in
educational finance.
He earned a bachelor’s degree from Trinity College and adoctoral degree from the University of Washington.

TUJ Diamond Dinner onJune 8, 2013 at Tokyo Kaikan.

TUJ Season’s Greeting
Card Contest

Ms. Yumiha Yano is the winner of this year’s TUJ Season’s
Greeting Card contest. She
received a ¥20,000 award in thisfourth annual contest open to allstudents, faculty and staff. These
competitions demonstrate that
there are many creative people
in the TUJ community. This creativity will continue to be used topromote TUJ in Japan and aroundthe world.

JALT 2012 Conference

Yet Another Big Success:Annual JALT Conference 2012
and TUJ’s Graduate Collegeof Education Student andAlumni Reunion Reception
in Hamamatsu, Shizuoka.
The 38th Annual International
Conference on Language Teachingand Learning and Educational
Materials Exhibition (JALT 2012)was held October 13–15 at Act City,
Hamamatsu, Shizuoka.
The theme of JALT’s 38th annual conference was “making a
difference” and there is no doubt that the conference will makea big difference in many people’s professional life. The JALT
Conference brings together language-teaching professionals
from around the world and is the largest international conferenceof language teachers and researchers in Japan. This year overseventy TUJ students and graduates made presentations at theconference on a wide variety of topics. TUJ also had an information booth at the exhibition center. With so many TUJ Graduate
College of Education students and graduates in attendance, theconference also provided an excellent opportunity for people to
network and reconnect.
As always, TUJ held an Alumni/Students Reception on thefirst evening of the conference. More than seventy students,
graduates, faculty and staff from all over Japan and even fromoverseas attended the reception at the Okura Act City Hotel.
We’d like to express thanks to those who helped make the nightsuch a memorable one.
The 39th Annual International Conference on Language
Teaching and Learning and Educational Materials Exhibition (JALT2013) will be held in Kobe. TUJ’s Graduate College of Education
has started planning our Student and Alumni Reunion Reception
in Kobe and we are looking forward to seeing many students andgraduates again.

CEO Live

What do Boeing, Coca-Cola,
Q-Cells , LinkedIn andAmazon Japan have in common? They all sent executives
to meet with TUJ students
this semester.
A key part of TUJ’s innovative International Business
Who will be CEO next?
Studies (IBS) program is “breakAmway board room.
ing down the divide between theclassroom and the boardroom,” according to William Swinton,
the program director. “Business moves too quickly for us to rely
solely on textbooks.”
Speaking of boardrooms, in October 33 students in Dr. MarkFord’s Introduction to Asian Business class found themselveson the Executive Floor of Amway, making presentations to
two of their top executives: Mr. Sunil Khatri, IT Director and
Mr. Prashant Sathaye, PMO Head.
For decades business schools have used case studies toallow students to practice corporate decision making. TUJ’s IBS
program is among a small cadre of business programs taking
the next step. Yes, the standard case studies from Harvard areused. But when TUJ students analyzed an Harvard Business
Study (HBS) case on Amway in Asia, they presented their findings in Amway’s Shibuya boardroom. “We wanted to give thestudents a taste of the air that CEOs breathe,” said Dr. Ford.
In the Global Marketing class fall semester, 13 students lookedat the rise of Coca-Cola in Japan. But the case study in HBS
ended in 2008. Fortunately, Ms. Vanessa Oshima, who handles
product strategy, was on hand to give an update. “After class,
I was able to talk with Ms. Oshima. She’s busy, but she took thetime to send me some career advice by e-mail the next day,” said
graduating senior Keyko Gomez. “She really inspired me.”A few weeks later, Temple University alumus and global vicepresident from Boeing was in Tokyo for two days. He madetime between breakfast with clients and lunch with Japanese
government officials to come talk to the IBS students. Sean
DeVito was in the front row and asked the first question. “I’mvery interested in aerospace,” said DeVito, “It was great for

Alumni Reunion Photos

me to meet a global executive who could offer insight beyond
textbooks and case studies.”“Coke in Japan” and “Boeing vs. Airbus” are studied all over
the world. But at TUJ, students are able to follow up with current executives. “It makes a big difference,” said DeVito.

Live Case Studies

Steffan Studeny, the CEO of leading photo-voltaic cell maker
Q-Cells is becoming a familiar figure in TUJ’s Mita Hall. He wason campus three times this semester. When news broke that
the German-based Q-Cells was to be acquired by a Korean
company, TUJ students were able to get the inside story from
Q-Cell’s top executive in Asia.
Teams in Dr. Stefan Lippert’s capstone course were charged
with presenting their market expansion ideas for Q-Cells.
Dr. Lippert dubbed this a “live case study.” At the end of thesemester, Mr. Studeny judged their pitches just as he would at
his office.
Dr. Lippert—who himself was the Japan CEO of a consulting
firm before joining TUJ in 2010—says it’s vitally important for students to get their heads out of textbooks. TUJ’s live case studies
force students to integrate and apply what they are learning.
“It’s fascinating for me to watch how students’ understanding of the issues in our industry grows in such a short time,” said
Studeny. “I’ve done this several times and I am really impressedwith the caliber of TUJ students.”
Next semester Mr. Ted Katagi will be back teaching at TUJ.
A former top executive at Vodaphone, Katagi is now launching
his own venture. TUJ students will get a chance to experience
what it means to launch a new venture—as it is happening.

Life After TUJ

Another highlight in Mita Hall was an inspiring talk by Jasper
Cheung, the CEO of Amazon Japan. Cheung, who is also on
the TUJ Board of Overseers, talked about the importance of“Follow what you believe” Cheung’s talk was part of the second
annual Life After TUJ seminar sponsored by the TUJ Career
Development Office. His talk was followed by a panel discussionof business graduates from 2010. They talked about what it’s
like to launch a career in Japan. Perhaps soon they will be in
the CEO’s corner office and come back to visit TUJ students
in the future.