PARCO Co., Ltd.

To Members of the Media:May 2, 2014

Providing opportunities for business growth on the overseas stage
PARCO is participating in Asiaʼ s largest fashion event
Presenting a runway show featuring special guest DRESSCAMP

Continuing on from last year, PARCO Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; hereinafter referred to as “PARCO” )will again be participating in the Audi Fashion Festival (hereinafter referred to as “AFF” ) runway show at Asiaʼ s largest
fashion event, Asia Fashion Exchange (hereinafter referred to as “AFX” ), which will take place in Singapore in May 2014.
This event is part of a project to provide opportunities for the business growth of fashion designers on the overseas stage,
which PARCO has been undertaking.
This year, in addition to holding a runway show featuring special guest DRESSCAMP as a showcase for designers leading
the next generation of Japanese fashion, PARCO will also be providing support utilizing our local network.

AFF Runway Show PARCO Japan Showcase: DRESSCAMP Fall 2014 The Threepenny “Visconti” Opera

The 14AW runway show presented at the Tokyo Collection in March 2014.

● Date and Time: May 17, 2014 (Sat.); 20:00‒ (local time)● Venue: Tent @Orchard (Singapore)

This collection expresses the German avant-garde mood of the Threepenny Opera combined with the Italian decadence of“Luchino Visconti” with a theatrical world added.

DRESSCAMPThe DRESSCAMP brand debuted in 2002. Presenting fresh, innovative collections featuring distinctive expressionsof color using printed materials and a unique decorativeness, and delicate yet powerful dresses incorporating
couture techniques, etc., DRESSCAMP is stunning and inﬂuencing the world of fashion as a representative Tokyo
brand.

*For further details about the DRESSCAMP brand, please see Reference Materials (2)Designer Toshikazu Iwaya
After graduating from the Bunka Fashion College, Mr. Iwaya joined AT ONESʼ Co., Ltd. He made his debut as a DRESSCAMP designerin 2002. In 2004, Mr. Iwaya received awards of the 22nd MAINICHI FASHION GRAND PRIX for New Designer and SHISEIDO Incentive
Award, and 6th MOËT & CHANDON Designer Debut. In 2008 he left AT ONESʼ Co., Ltd. and established IWY Co., Ltd., creating the new
brand DRESS33. In 2012, he returned to DRESSCAMP as a designer. *For further designer proﬁle details, please see Reference Materials (3)Comments by DRESSCAMP designer Toshikazu Iwaya“We are very excited to be able to have this opportunity to hold our collection show in Singapore.
We are sure that everyone will like our collection. We look forward to seeing you! ”
Press Contact:
Yuka Kanaoka at the PR / IR oﬃce, PARCO Co., Ltd.(Japan) Joyce Chia PR Consultant, SINKID Pte Ltd
Email: kana-yuka@parco.jp

Email: joyce@sinkid.com

http://www.parco.co.jp/

Tel: (65)6282-1646

PARCO Co., Ltd.

*Reference Materials (1)May 2, 2014

PARCO Group Business
PARCO Group is expanding the development of each business segment, focusing primarily on theShopping Complex Business, but also including the Space Engineering and Management Business,
the Retail Business, which manages trendy select shops, the Entertainment Business, which is at
the forefront of cultural trends and which adds value through cultural contributions, and the Web
Consulting Business, which serves shopping complexes and speciality shops in Japan.
PARCO established the oversea subsidiary “PARCO(Singapore)Pte Ltd” in Singarore on 1991, which
is developing our business in Southeast Asia by leveraging our long experience in developing andmanaging shopping complexes at home and abroad.
*For further details about PARCO Co.,Ltd.,
please see The PARCO corporate website: http://www.parco.co.jp/en/

Shibuya PARCO, Tokyo, Japan

3$5&2· V,QFXEDWLRQ'LVFRYHULQJDQG6XSSRUWLQJ1HZ7DOHQW
Since the opening of IKEBUKURO PARCO in 1969, our company has actively introduced cutting-edge culture focusing on fashion but
also including music, art, and theater, discovering and supporting various new talents.
In recent years, PARCO has been pouring eﬀort into global-scale development through such projects as HELLO, SHIBUYA TOKYO, Asia
Fashion Collection, and PARCO next NEXT, with the aim of creating opportunities for designers and creators to compete in the worldstage as well as supporting continuous business growth.
Based on the collaborations with various brands, companies, and organizations achieved through each of these projects, PARCO has
been able to build a new network, leading to new business endeavors for our company.

HELLO, SHIBUYA TOKYO, Orchard Road, Singapore, 2012

PARCO next NEXT, PARCO Marina Bay, Singapore 2010-2014*The PARCO corporate website:
Special Feature: Discovering and Supporting New Talent：http://www.parco.co.jp/csr/feature

Press Contact:
Yuka Kanaoka at the PR / IR oﬃce, PARCO Co., Ltd.(Japan) Joyce Chia PR Consultant, SINKID Pte Ltd
Email: kana-yuka@parco.jp

Email: joyce@sinkid.com

http://www.parco.co.jp/

Tel: (65)6282-1646

PARCO Co., Ltd.

*Reference Materials (2)May 2, 2014

2002 “DRESSCAMP” makes it's debut with designer Toshikazu Iwaya for the 2003 S/S collection based on AT ONES' Inc,
receiving major acclaim through it's use of vivid colors and print in a style not seen before in Tokyo collections

2003 Receives the Best Newcomer Award at the 2004 MAINICHI FASHION GRAND PRIX and SHISEIDO Incentive Award, and at the 2004MOËT & CHANDON new designer award.

2004 Begins collaboration with well-known sportswear brand “Champion” .
2005 - Designs made for Switzerland-based luxury jewels and ornament brand “PIAGET” . Followed by the start of various collaborations
between “PIAGET” and some “DRESSCAMP” models.
- Opening of the ﬁrst ﬂagship store in Aoyama, Tokyo (interior design by Masamichi Katayama from Wanderwall Inc.).
- Start of the bridal collection called “DRESSCAMP BRIDE” from ALPHA BLANCA co.,ltd.

2007 - Collaboration with MCM (Germany) announces menswear, ladieswear, shoes and bags for the 2007-2008 A/W collection.
- Collaboration with Timberland(USA) to present shoes.
- Additionally, CAZAL(Germany ‒ Eye wear), DUVETICA(Italy - wear) and Oliver Goldsmith (England - sunglasses) has attracted
a great deal of attention from the fashion scene.

2008 - Designs made for table wears called “DRESSCAMP TABLEWEAR” from Blanca sposa.
- Collaborations with M.A.C. bring forth a line of cosmetics.
- Osaka ﬂagship store opens at the OPA department store.
- With the departure of Toshikazu Iwaya, DRESSCAMP announces European designer Marjan Pejoski in the position of lead designer
for the 2009 S/S collection.

2009 - DRESSCAMP web store opens. (www.dresscamp.jp)- DRESSCAMP Osaka ﬂagship Store relocates from OPA department store to Harbis Plaza.
- The 2010 A/W collection is announced with a newly established design team led by Marjan Pejoski as creative director

2010 - Designs presented for Valentinesʼ Day Gifts with famous Japanese pâtissier, Koutatsu Kanda (L'AUTOMNE Tokyo).
- Collaborations with world famous jeans makers “Lee” to announce mens jeans line-up.
- The design team is set into motion with AT ONES' executive Shinichiro Hosokawa as Executive/Creative Director from the 2011
S/S collection.
Collaborate with NEW BLANCE and produce high-cut shoes.

2013 - Toshikazu Iwaya is appointed creative director of the fashion house.
- Launched items in collaboration with LOTTO, an Italian sports wear brand.

For enquiries about DRESSCAMP, please contact:
AT ONES INC., Villa Bianca 603 2-33-12 Jingu-mae Shibuya-ku Tokyo 150-0001 JAPAN
Tel: +81-3-3423-0824 Fax: +81-3-3423-0825
http://www.dresscamp.jp

PARCO Co., Ltd.

*Reference Materials (3)May 2, 2014Toshikazu Iwaya
Designer
1974 Born in Yokohama
1995 Graduated from Bunka Fashion College in Tokyo, Menʼ s fashion design course
1996 Joined AT ONESʼ Co.,Ltd
2002 Launched “DRESSCAMP” , assumed the position of its designer
2004 Awarded“the 22nd MAINICHI FASHION GRAND PRIX for New Designer” and “SHISEIDO Incentive Award”“6th MOËT & CHANDON Designer Debut”
Launched items in collaboration with CHAMPION, an US sportswear brand2008 Established IWY Co.,Ltd
Took part in the establishment of a company, DS Factory Co.,Ltd
Established the brand “DRESS33” and made his debut in Paris collection of 2009S/S
2009 Became the creative director of “ONITSUKA TIGER” and“Top Impact Line” of the ASICS group2011 Oﬀered uniform design for the World Championships inAthletics Japan team and FIVB World Cup Volleyball Japan team2012 Returned to DRESSCAMPʼ s designer from 13S/S collection2013 Joined “YUMI KATSURA” design team as a design director

For enquiries about Toshikazu Iwaya, please contact:
Sato at IWY Co., Ltd.
Email: tsato@iwyiwy.co.jp
Tel: +81-3-5772-5335 Fax: +81-3-5772-5336