MEDIA RELEASEFOR IMMEDIATE RELEASENEW MULTI-RESTAURANT CONCEPT, ITADAKIMASU BY PARCO, OPENS WITH
THREE NEW-TO-MARKET BRANDS
The concept, located at 100 AM mall in Tanjong Pagar, is managed by PARCO Singapore
and presents a variety of authentic Japanese cuisines under one roof.
SINGAPORE, 9 November 2016 -- PARCO (Singapore) Pte Ltd is proud to introduce a newculinary destination that will offer seven authentic Japanese restaurants within one site on thethird level of 100 AM from Thursday, 1st of December. The restaurants will open in phases andthe concept is slated to be fully opened in mid-December.
Aptly named Itadakimasu, the Japanese phrase that gives thanks for the food, the multirestaurant concept presents a variety of Japanese cuisines such as ramen, shabu shabu,soba, sushi, tonkatsu and yakiniku at affordable prices. While each restaurant has its individual
shopfront, an overall design scheme of warm tones and wood furnishing forms the one-stopestablishment for multiple Japanese dining experiences that are created using premium
ingredients and techniques from Japan.
Itadakimasu will also be the first to introduce three established brands from Japan toSingapore. These include Shabu Shabu GYU JIN, renowned for its quality cuts of beef andflavourful hotpot, Nadai Fujisoba NI HACHI, a longstanding soba restaurant that will beimporting high quality buckwheat from Japan to create fresh noodles daily, and Numazu
Uogashizushi, one of the few sushi restaurants to have coveted auction rights in Numazu
fish market located at Numazu Port, for premium quality seafood that will be flown toSingapore directly from the market.
“100 AM was a strategic choice for PARCO Singapore’s newest concept Itadakimasu with themall’s prime location in the central business district and its consistent traffic of working
professionals and residents from its vicinity. The brands within Itadakimasu were carefully
curated to present an array of quality Japanese cuisines that can each appeal to discerning
diners, but also provide diners a great mix of Japanese restaurants within one location,” said
Mr. Yoshinori Shimizu, Director and General Manager of PARCO Singapore.
In addition to the new-to-market brands, Itadakimasu will also present brands that are familiar
favourites amongst locals, such as Ramen Keisuke Tori King, tonkatsu restaurant Saboten,Japanese Wagyu BBQ specialist Yakiniku Heijoen and teishoku restaurant YAYOI. Ramen
Keisuke Tori King will be introducing new items to its menu, including dry noodles andtsukemen, while YAYOI will present elevated interpretations of the delicious meals of steamed
rice served with mains and side dishes (teishoku) that can be enjoyed at the brand’s existingoutlets, Yayoiken.
Itadakimasu is located at 100 Tras Street, 100 AM, #03-10 to 15 and #03-K1, Singapore
079027. The multi-restaurant dining destination will open from 11 a.m. to 10 p.m. daily.

Opening hours of each outlet may vary. Prices range from approximately $10 to $30 for lunch
and $10 to $80 for dinner.
-ENDAbout PARCO Singapore Pte Ltd
PARCO (Singapore) Pte Ltd is a wholly-owned subsidiary of PARCO Co. LTD. PARCO’s first
foray into Singapore was in 1995 when Bugis Junction became the first shopping mall to havea glass-covered, air-conditioned shopping street amidst a nostalgic architectural setting.
PARCO sold its stake at Bugis Junction in 2005. Between 2006 and 2009, PARCO was theappointed Retail Manager for The Central at Clarke Quay. In 2010, PARCO developed andmanaged PARCO Marina Bay in Millenia Walk. Having acquired many years of experience
doing business in Japan and overseas, PARCO Singapore offers shopping centre
development and management expertise to the rapidly growing countries of Asia.

About Parco Co., Ltd.
Parco Co., Ltd, a listed company in Japan, opened the first store in Ikebukuro, Tokyo in 1969and has successfully established itself as iconic fashion building with the strong fashion image
built through a strategic tenant mix and unique advertising activities. The company currently
operates 19 domestic stores located throughout Japan, including Shibuya, Sapporo, Nagoya,and Fukuoka by employing “Total Producing Ability”, which incorporates its wide range ofexpertise in the field of marketing, planning, designing, and managing / operating shopping
complexes.
The Company is now one of the largest shopping complex developers with the image of a
fashion-oriented innovator in Japan and is ceaselessly exploring the opportunities to expand
its business domestically and internationally.
In 2016, a new annex store will open in Sendai. In addition, the company is planning to open
a new store in Ueno, Tokyo in 2017.

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Wakaba Shiokawa
Ate Integrated Communications
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6592 0544