PARCO CO., LTD.

CORPORATE PROFILE 2024

Business (Content)
https://www.parco.co.jp/en/about/business/entertainment/

Entertainment Business

Since its establishment, PARCO has believed in the power of art and provided support for it. Centering on co-produced plays and thepublishing business, PARCO has been involved in a wide range of areas, including music, movies, exhibitions, and restaurant collaborations.
Joining together a network of creators with new technologies and situations, we will contribute to vitalizing districts and communities andto PARCO’s branding.
Umeda CLUB QUATTRO

PARCO GALLERY

PARCO TheaterShibuya CLUB QUATTRO

TheaterPlays, musicals, dance performances and other productions are staged at PARCO Theater and other theaters
around the country. Quality works are produced withtalented creators and highly appealing actors.

MusicCLUB QUATTRO books up-and-coming Japanese andinternational artists and provides a top-quality live
music experience. We also operate QUATTRO LABO, amusic café and bar.

MoviesHiroshima CLUB QUATTROQUATTRO LABO

CINE QUINTO

PARCO operates the movie theaters CINE QUINTO andWHITE CINE QUINTO, conducts film distribution, investment, acquisition and production, and shows a wide
variety of Japanese and international movies.

Gallery/Café

WHITE CINE QUINTO

PARCO MUSEUM TOKYO

A wide range of entertainment-related projects arecarried out in collaboration with other PARCO departments, including exhibition production, gallery planningand management, and collaboration cafés with artists
and anime characters.

Publishing

Nagoya CLUB QUATTROGALLERY X BY PARCOTOKYO PARADE goods & Café

PARCO is involved in a variety of publications, from art
books and practical guidebooks to works of literature.
We are involved in a wide range of projects, publishingbooks on contemporary, cutting-edge artists and creators in Japan and overseas as well as books linked tovarious PARCO events.

Games
Games are a new form of culture and a ground for communication that connects the world. Through holding
e-sports tournaments and introducing indie games, weare creating a new movement in games together withcreators and collaborators.

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PARCO CO., LTD.

CORPORATE PROFILE 2024

Business (Content)

GamesTheater

Music

Creating new communication in the game business“Rabbit Hole,” part of a series commemorating
the 50th anniversary of PARCO Theater

SHIBUYA CLUB QUATTRO 35TH ANNIV. NEW VIEW

PARCO Theater celebrated its 50th anniversary in 2023 and staged aseries to commemorate the milestone. There was a play with a director at the center of Japan’s theater world, an experimental work withfresh talent, and a cutting-edge director and playwright from overseas.
It was an impressive lineup that attracted a large audience. “RabbitHole,” staged in April, won the Outstanding Performance Awards atthe Yomiuri Theater Awards.

From June to November 2023 PARCO held SHIBUYA CLUB QUATTRO35TH ANNIV. NEW VIEW to celebrate the music venue’s 35th anniversary. Over 30 original shows were performed by a total of 50 groups.
In addition, recycled goods were sold from among the artists’ personal items, and reusable cups were introduced, as SDGs projects
were implemented aiming to create a new image for the club scene.

Since its establishment PARCO has actively introduced various formsof culture, fashion primarily, but also music, art, plays, and movies.
We have identified new talent and together opened up new avenuesfor the future. In September 2023, we established the new Game
Division to create new communication and started a game business.
Games are positioned as a new form of communication that goesbeyond language and national borders. The passion that is then created will be delivered to the world as a new life culture.

Public viewing of e-sports events (PARCO Theater)

As the PARCO game business, we held a public viewing in June of
VCT ASCENSION PACIFIC 2023, the Asian tournament for VALORANT,
featuring the e-sports team SCARZ, which was representing Japan.

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PARCO CO., LTD.

CORPORATE PROFILE 2024

Business (Content)

Medical Wellness Mall

Crowd Funding ServiceWelpa is a medical wellness mall that provides services that support the habituation of selfcare by making lifestyle proposals and providing value in the field of wellness. There are
currently two Welpas, one at Shinsaibashi PARCO and one at Urawa PARCO. Women undergo
significant change both physically and mentally depending on their stage of life, and Welpa
provides opportunities for women to learn about healthcare and an environment forenriching experiences.

BOOSTER, a crowd funding service, is a mechanism for fundraising and support where people
who wish to take on challenges can communicate that fact via the Internet. We contribute tolocal revitalization and fan generation by partnering in areas with PARCO stores and Daimaru
Matsuzakaya Department Stores. In fiscal 2023, around 160 projects were conducted, withsupport being provided to people taking on challenges and local communities.

Welpa Urawa opened in February 2024

Containing 40 years of memories of ShinTokorozawa PARCO, commemorative goods
production project with special support school

Project to erect a statue of Toshizo Hijikata inKyoto’s Mibu district 160 years since theformation of the Shinsengumi swordfighters

With the closure of Shin-Tokorozawa PARCO,
PARCO ran a project to order and create memorial
goods. Combining welfare and creativity, local
designers joined with students at a special support
school to create return goods, which expanded
contact between welfare and the wider society.

Partnering with Daimaru Kyoto, a statue of Toshizo
Hijikata, the second in command of the Shinsengumi
swordfighters, was erected using crowd funding inorder to vitalize tourism in the Kyoto Mibu area, thebirthplace of the Shinsengumi. Mibudera temple,
where the statue was erected, has seen a host of
Shinsengumi fans and history-lovers visit the site.

Welpa Shinsaibashi

The second Welpa, Welpa Urawa, opened in February 2024 on the 7th floor of Urawa PARCO. Japan ranks
extremely low among developed countries for breast cancer screening and nearly 60% of women do not
get screened. Welpa aims to contribute to an enriched society primarily by supporting solutions to medical
and health-related problems facing women in their 20s to 40s, the main customer segment at PARCO.

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CORPORATE PROFILE 2024

Business (Content)Location Service

Online Magazine “ACROSS”

PARCO provides PARCO store space for use in television programs, movies, commercials,magazines and various other media, utilizing locations with good access and well-designed
facility space. Every year our space is used for around 50 different productions. For example,
at Shibuya PARCO, we provide rooftop plaza space overlooking Shibuya, the spiral-shaped
walkway, and indoor space. Allowing the space to be used for media productions can elevatethe location to a kind of sacred space that draws fans to it. The aim is to create appeal thatmotivates new store visits.

“ACROSS” is media managed by a PARCO think tank that started in 1977. It researches street
fashion marketing by observing people, things and the city based on fixed-point observation
conducted every month since August 1980. Tokyo’s young people and fashion culture-related
data and marketing know-how cultivated over 40 years is provided to PARCO and Group
companies and also linked to joint research and commissions with companies, groups, anduniversities in Japan and overseas.

Shibuya ROOFTOP PARK

Roof of parking structure next to Chofu PARCO

Fixed-point observation at Harajuku“Street Fashion 1980-2020: 40 Years of Fixed-Point Observations”

This space is used for live streaming by famous artists and also as the location for new music releases.
Many fans come to Shibuya PARCO to visit this now
sacred space.

For a certain TV drama, an impressionable scene
was shot here featuring cast members talking inside
a car parked in the parking structure.

Fixed-point observation—qualitative surveys andresearch of young people and fashion—has been
conducted at three sites, Shibuya, Harajuku, andShinjuku, since August 1980.

40 years of fixed-point observations were collected
and published as a book by PARCO Publishing inAugust 2021. The book has been a hit since it was firstpublished and as of May 2024 is in its fifth printing.

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CORPORATE PROFILE 2024

Business (Content)

Medium-term Business Plan: Priority Strategies 3

Expand Content Business

PARCO Medium-term Business Plan (FY2024-2026)

In the growing content market, which includes entertainment and culture that draws on our originality and strengths, we will conduct research and development with J. FRONT RETAILING andbuild a base for a new business.

Entertainment Business

Digital Entertainment BusinessWe will aim for business growth by providing
appealing content that leverages our outstanding ability to attract an audience by
providing top draws for over 50 years. Inaddition, by utilizing networks establishedthrough development of a wide variety ofgenres and fusing this with new technologies we will contribute to PARCO’s branding.

In the game field, through collaboration withpartner companies, we will utilize the e-sports
team SCARZ, which is a Group company,
and newly promote the game-related
business overall.

SCARZ fans meeting at the Neon Restaurant Street
on the second underground floor of Shinsaibashi PARCO

Shibuya PARCO 8th floor
PARCO Theater

Content (Production) BusinessWellness BusinessWe will develop events and products that will
constitute new value through collaboration
with works, artists, characters and games
popular here and overseas. We are planning
developments not only at our own commercial complexes but also through the channelsof other companies inside and outside Japanin order to expand the business.

We are developing medical malls within
PARCO stores in order to propose new wellness healthcare for cultivating pre-symptomatic awareness, and will develop services thatutilize know-how obtained thus far, our networks, editing power and production power.

Shinsaibashi PARCO 10th floor
Welpa Shinsaibashi“The World of Shirow Masamune” to be held in spring 2025

Organizers: Setagaya Literary Museum, Kodansha, PARCO© Shirow Masamune/ Kodansha- 16 -