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ConnecWorld O-CHA (Tea) Festival 20197
主催 第回世界お茶まつり実行委員会

Published by:
The 7th World O-CHA (Tea) Festival
Executive Committee Secretariat
3rd Floor, Mizunomori Bldg., 14-1 Minami-cho, Suruga-ku,
Shizuoka-city, Shizuoka Prefecture 422-8067(Tea Industry Development Division, Shizuoka Prefectural Government)
Tel. +81-(0)54-202-1488 E-mail wof@pref.shizuoka.lg.jp

World O-CHA (Tea) Festival 2019

Performance Report

The 7th World O-CHA (Tea) Festival Executive Committee

Contents〇General Summary・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 0１

Spring Festival

General Summary■ Public name: World O-CHA (Tea) Festival 2019
■ Dates:Autumn Festival—7th (Thu.) to 10th (Sun.) November, 2019

●Opening Ceremony・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 02●World O-CHA (Tea) Market/Stage Events ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 03■ Venues:

Autumn Festival—Shizuoka Convention & Arts Center "GRANSHIP"●Color-in Your Own Colorful Ranji Illustration/Green Tea Leaf Aromatherapy Hand Massages・・・ 05●Grinpia Makinohara Program/Tea Farm Field Program・・・・・・・・・・・・・・・・・・・・ 07

Spring Festival—Tea Museum, Shizuoka; Mt. Fuji Shizuoka Airport;
Grinpia Makinohara, Various Places within the prefecture●World Tea Culture Experiences/World Tea Party/Seminar on the Attraction of Tea・・・ 04●Exhibition of Tea Utensils from Around the World/Learn About the World Through Tea! ・・・ 06

Spring Festival—10th (Fri.) to 12th (Sun.) May, 2019

■ Theme:Connect through O-CHA (Tea)■ Support:

Ministry of Agriculture, Forestry and Fisheries; Ministry of Economy,
Trade and Industry; Agency for Cultural Affairs; others

Autumn Festival●Opening Ceremony・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 08●World O-CHA (Tea) Trade Fair・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 09●Tasting Festival/Marunomi Shizuoka・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 10●World Tea Party・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 11Japan●Japanese Tea Serving Style Competition ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 12●The World Green Tea Contest 2019/Exhibition of Teapots Formerly Used When
Riding Trains, and of Wooden Dolls・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 13●World Street Teahouse Experiences/Tea Legends in the World of Kyogen Play/
Instagram Photo Contest Exhibition・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 14

Tokaido Shink
JR
ans
en

Shizuoka Pref.

Shin-Fuji

GRANSHIP●World Green Tea Conference 2019/Symposium on the World of Shizuoka Tea,
and Other Events/The 24th Shizuoka Forum on Health and Longevity・・・・・・・・ 15●Making Connections through Tea ♡ Everyone Together ♡/Tour of the Vast Tea Plantation to Learn First-hand the Magic of Tea ・・・・・・・・・ 16

Tea Museum,
Shizuoka
Kakegawa
Hamamatsu

Atami

●

Shizuoka●●●

Mt. Fuji Shizuoka Airport

Grinpia Makinohara○Public Relations・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 17World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan

01

Contents〇General Summary・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 0１

Spring Festival

General Summary■ Public name: World O-CHA (Tea) Festival 2019
■ Dates:Autumn Festival—7th (Thu.) to 10th (Sun.) November, 2019

●Opening Ceremony・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 02●World O-CHA (Tea) Market/Stage Events ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 03■ Venues:

Autumn Festival—Shizuoka Convention & Arts Center "GRANSHIP"●Color-in Your Own Colorful Ranji Illustration/Green Tea Leaf Aromatherapy Hand Massages・・・ 05●Grinpia Makinohara Program/Tea Farm Field Program・・・・・・・・・・・・・・・・・・・・ 07

Spring Festival—Tea Museum, Shizuoka; Mt. Fuji Shizuoka Airport;
Grinpia Makinohara, Various Places within the prefecture●World Tea Culture Experiences/World Tea Party/Seminar on the Attraction of Tea・・・ 04●Exhibition of Tea Utensils from Around the World/Learn About the World Through Tea! ・・・ 06

Spring Festival—10th (Fri.) to 12th (Sun.) May, 2019

■ Theme:Connect through O-CHA (Tea)■ Support:

Ministry of Agriculture, Forestry and Fisheries; Ministry of Economy,
Trade and Industry; Agency for Cultural Affairs; others

Autumn Festival●Opening Ceremony・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 08●World O-CHA (Tea) Trade Fair・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 09●Tasting Festival/Marunomi Shizuoka・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 10●World Tea Party・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 11Japan●Japanese Tea Serving Style Competition ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 12●The World Green Tea Contest 2019/Exhibition of Teapots Formerly Used When
Riding Trains, and of Wooden Dolls・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 13●World Street Teahouse Experiences/Tea Legends in the World of Kyogen Play/
Instagram Photo Contest Exhibition・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 14

Tokaido Shink
JR
ans
en

Shizuoka Pref.

Shin-Fuji

GRANSHIP●World Green Tea Conference 2019/Symposium on the World of Shizuoka Tea,
and Other Events/The 24th Shizuoka Forum on Health and Longevity・・・・・・・・ 15●Making Connections through Tea ♡ Everyone Together ♡/Tour of the Vast Tea Plantation to Learn First-hand the Magic of Tea ・・・・・・・・・ 16

Tea Museum,
Shizuoka
Kakegawa
Hamamatsu

Atami

●

Shizuoka●●●

Mt. Fuji Shizuoka Airport

Grinpia Makinohara○Public Relations・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 17World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan01

Spring Festival

Programs at the Tea Museum, Shizuoka● Wo r l d O - C H A ( Te a ) M a r k e tVenue Map, Tea Museum, Shizuoka

Twenty-nine exhibitors presented, sold, and offered samples of tea and tea-related products, as well as soldfood items made using tea. In the new tea sales corner, 15 kinds of season's first flush Shizuoka tea from 10
different areas were sold and samples were offered, and numerous visitors were able to compare tastes andfragrances.

World O-CHA (Tea) Market● Opening Ceremony
Date and time: 10th (Fri.) May, 10:00–10:30
Venue:

02● Stage Events
Twelve groups gave stage performances, adding to the festive mood.

Japanese Garden, Tea Museum, Shizuoka

World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan

World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan03

Spring Festival

Programs at the Tea Museum, Shizuoka● Wo r l d O - C H A ( Te a ) M a r k e tVenue Map, Tea Museum, Shizuoka

Twenty-nine exhibitors presented, sold, and offered samples of tea and tea-related products, as well as soldfood items made using tea. In the new tea sales corner, 15 kinds of season's first flush Shizuoka tea from 10
different areas were sold and samples were offered, and numerous visitors were able to compare tastes andfragrances.

World O-CHA (Tea) Market● Opening Ceremony
Date and time: 10th (Fri.) May, 10:00–10:30
Venue:

02● Stage Events
Twelve groups gave stage performances, adding to the festive mood.

Japanese Garden, Tea Museum, Shizuoka

World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan

World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan03

Programs at the Tea Museum, Shizuoka● Wo r l d Te a C u l t u r e E x p e r i e n c e s

Programs at the Mt. Fuji Shizuoka Airport
Ve n u e M a p , M t . F u j i S h i z u o k a A i r p o r t

Together with the permanent world tea exhibitions on the 3rd floor of the Tea Museum, Chinese and Tibetan
tea demonstrations were given including serving teas, enabling visitors to "see," "experience" and "taste" thetea. Outdoors, Nepalese chai was provided.

● Wo r l d Te a P a r t y
Tea aficionados, organizations related to the tea industry, and others held seven participatory tea gatherings,
introducing the tea customs and ways of enjoying tea of various countries around the world such as Peru, Sri
Lanka, and Indonesia. Full-fledged tea ceremony experiences in tearooms and Japanese gardens were also
conducted.

● Color-in Your Own Colorful Ranji Illustration● Green Tea Leaf Aromatherapy Hand Massages

From the Meiji restoration (mid-19th century) onwards,

Hand massages using aroma oil, produced bytea canisters for export were decorated with ranji

refining the vapor released when manufacturing tea,(Western character) label. Visitors enjoyed coloring inbrought momentary bliss to visitors.

these Japanese label illustrations.

● S e m i n a r s o n t h e A t t r a c t i o n o f Te a
The tea cultures not only of Japan but also of Brazil and China were introduced, and visitors were able to sense
the various attractions of tea.

04

World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan

World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan05

Programs at the Tea Museum, Shizuoka● Wo r l d Te a C u l t u r e E x p e r i e n c e s

Programs at the Mt. Fuji Shizuoka Airport
Ve n u e M a p , M t . F u j i S h i z u o k a A i r p o r t

Together with the permanent world tea exhibitions on the 3rd floor of the Tea Museum, Chinese and Tibetan
tea demonstrations were given including serving teas, enabling visitors to "see," "experience" and "taste" thetea. Outdoors, Nepalese chai was provided.

● Wo r l d Te a P a r t y
Tea aficionados, organizations related to the tea industry, and others held seven participatory tea gatherings,
introducing the tea customs and ways of enjoying tea of various countries around the world such as Peru, Sri
Lanka, and Indonesia. Full-fledged tea ceremony experiences in tearooms and Japanese gardens were also
conducted.

● Color-in Your Own Colorful Ranji Illustration● Green Tea Leaf Aromatherapy Hand Massages

From the Meiji restoration (mid-19th century) onwards,

Hand massages using aroma oil, produced bytea canisters for export were decorated with ranji

refining the vapor released when manufacturing tea,(Western character) label. Visitors enjoyed coloring inbrought momentary bliss to visitors.

these Japanese label illustrations.

● S e m i n a r s o n t h e A t t r a c t i o n o f Te a
The tea cultures not only of Japan but also of Brazil and China were introduced, and visitors were able to sense
the various attractions of tea.

04

World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan

World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan05

Programs at the Mt. Fuji Shizuoka Airport● E x h i b i t i o n o f Te a U t e n s i l s f r o m A r o u n d t h e Wo r l d

Grinpia Makinohara Programs
Visitors could change into the clothes of a chamusume (tea picking maiden) to pick tea, and enjoyed a tour ofa tea factory to learn about tea manufacturing processes.

Visitors were able to view and taste teas from China, South Korea and Taiwan. Tea utensils from othercountries around the world were also exhibited.

Tea Farm Field Programs
In commemoration of the 150th anniversary of the development of the large Makinohara tea plantation, "Jelly's
solve-the-riddles treasure hunt" (quiz rally), tea garden walks, and bike rentals for cycling around the fields
were held, enabling visitors to experience history and enjoy the sights of the tea plantations. Within shuttle
buses linking the venues, volunteer university students served as tourist guides.

● L e a r n A b o u t t h e Wo r l d T h r o u g h Te a !
Visitors could experience the costumes and teas of countries around the world. Through photographs fromlands to which Japan Overseas Cooperation Volunteers under JICA have been dispatched, and throughexhibitions of panels to teach about tea, visitors could savor the excitement of world travel.

06

World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan

World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan07

Programs at the Mt. Fuji Shizuoka Airport● E x h i b i t i o n o f Te a U t e n s i l s f r o m A r o u n d t h e Wo r l d

Grinpia Makinohara Programs
Visitors could change into the clothes of a chamusume (tea picking maiden) to pick tea, and enjoyed a tour ofa tea factory to learn about tea manufacturing processes.

Visitors were able to view and taste teas from China, South Korea and Taiwan. Tea utensils from othercountries around the world were also exhibited.

Tea Farm Field Programs
In commemoration of the 150th anniversary of the development of the large Makinohara tea plantation, "Jelly's
solve-the-riddles treasure hunt" (quiz rally), tea garden walks, and bike rentals for cycling around the fields
were held, enabling visitors to experience history and enjoy the sights of the tea plantations. Within shuttle
buses linking the venues, volunteer university students served as tourist guides.

● L e a r n A b o u t t h e Wo r l d T h r o u g h Te a !
Visitors could experience the costumes and teas of countries around the world. Through photographs fromlands to which Japan Overseas Cooperation Volunteers under JICA have been dispatched, and throughexhibitions of panels to teach about tea, visitors could savor the excitement of world travel.

06

World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan

World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan07

Autumn Festival

Autumn Festival● Wo r l d O - C H A ( Te a ) Tr a d e F a i r

Ve n u e M a p , G R A N S H I P

Venues: 1F Main Hall "Ocean," 3F Lobby, Outdoor Patio
Ninety-one companies presented exhibits from tea producing countries around the world, including"The Future of the Tea Industry" R&D Platform Symposium (7th)World Green Tea Conference 2019 (8th)The 24th Shizuoka Forum on Health and Longevity (9th, 10th)

11F

China, Sri Lanka, India, and Taiwan as well as Japan, and a wide variety of teas and tea-related

Conference Hall "Winds"

merchandise was exhibited, sampled, and sold. The fair also provided opportunities for businessnegotiations with buyers, information publication and exchanges between exhibitors and visitors.

Symposium on the world of Shizuoka tea, and other events (7th)The 1st International Conference on the Philosophy of Longevity (7th, 8th)The 24th Shizuoka Forum on Health and Longevity (9th, 10th)

10F

Conference Room

Industry, Culture and Academic Seminars

9F

Conference Room

Conference Room
Lobby

Japanese Tea Serving Style Competition
Lobby

Exhibition of Teapots Formerly Used When
Reception Hall
Riding Trains, and of Wooden Dolls

6F

Exhibition Gallery 1

World Tea Party↓3F
Exhibition Gallery 3

World Tea Party

North Foyer(9th, 10th)

3F

↓1F
↑6F

Foyer
Lobby

Marunomi Shizuoka

Tea Culture Exhibition
cooperate with Symposium on the World of Shizuoka Tea

Lobby

World O-CHA (Tea) Trade Fair

Exhibition of Research Results of Globally Important Agricultural Heritage Systems

South Foyer

2F

Tasting Festival (9th, 10th)
Medium HallSouth Foyer(Admission is via the 1F Medium Hall Entrance Hall)

Making Connections through Tea ♡ Everyone Together ♡Opening Ceremony

World O-CHA (Tea) Trade Fair

1F

Main Hall "Ocean"↑3Fi

The World Green Tea Contest 2019 Exhibition
Exhibition of Suimayo

Stage

Main Entrance

Lawn Open Space

Instagram Photo Contest Exhibition

South Foyer

Medium Hall
Entrance Hall

Medium Hall "Earth"

Kirei-Sabi Forum (7th)World Street Teahouse Experiences

Tea Legends in the World of Kyogen Play (10th)● Opening Ceremony
Date and time:
7th (Thu.) November,
10:45–11:05
Venue: 1F entrance
Attendees:
Approx. 200 persons

08

World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan

World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan09

Autumn Festival

Autumn Festival● Wo r l d O - C H A ( Te a ) Tr a d e F a i r

Ve n u e M a p , G R A N S H I P

Venues: 1F Main Hall "Ocean," 3F Lobby, Outdoor Patio
Ninety-one companies presented exhibits from tea producing countries around the world, including"The Future of the Tea Industry" R&D Platform Symposium (7th)World Green Tea Conference 2019 (8th)The 24th Shizuoka Forum on Health and Longevity (9th, 10th)

11F

China, Sri Lanka, India, and Taiwan as well as Japan, and a wide variety of teas and tea-related

Conference Hall "Winds"

merchandise was exhibited, sampled, and sold. The fair also provided opportunities for businessnegotiations with buyers, information publication and exchanges between exhibitors and visitors.

Symposium on the world of Shizuoka tea, and other events (7th)The 1st International Conference on the Philosophy of Longevity (7th, 8th)The 24th Shizuoka Forum on Health and Longevity (9th, 10th)

10F

Conference Room

Industry, Culture and Academic Seminars

9F

Conference Room

Conference Room
Lobby

Japanese Tea Serving Style Competition
Lobby

Exhibition of Teapots Formerly Used When
Reception Hall
Riding Trains, and of Wooden Dolls

6F

Exhibition Gallery 1

World Tea Party↓3F
Exhibition Gallery 3

World Tea Party

North Foyer(9th, 10th)

3F

↓1F
↑6F

Foyer
Lobby

Marunomi Shizuoka

Tea Culture Exhibition
cooperate with Symposium on the World of Shizuoka Tea

Lobby

World O-CHA (Tea) Trade Fair

Exhibition of Research Results of Globally Important Agricultural Heritage Systems

South Foyer

2F

Tasting Festival (9th, 10th)
Medium HallSouth Foyer(Admission is via the 1F Medium Hall Entrance Hall)

Making Connections through Tea ♡ Everyone Together ♡Opening Ceremony

World O-CHA (Tea) Trade Fair

1F

Main Hall "Ocean"↑3Fi

The World Green Tea Contest 2019 Exhibition
Exhibition of Suimayo

Stage

Main Entrance

Lawn Open Space

Instagram Photo Contest Exhibition

South Foyer

Medium Hall
Entrance Hall

Medium Hall "Earth"

Kirei-Sabi Forum (7th)World Street Teahouse Experiences

Tea Legends in the World of Kyogen Play (10th)● Opening Ceremony
Date and time:
7th (Thu.) November,
10:45–11:05
Venue: 1F entrance
Attendees:
Approx. 200 persons

08

World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan

World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan09

Autumn Festival● Ta s t i n g F e s t i v a l

Autumn Festival● Wo r l d Te a P a r t y

Venue: Medium Hall South Foyer

Venues: 1F Main Hall South Foyer, 3F Lobby, 3F Main Hall North Foyer, 6F Exhibition Gallery

Certified diligent tea farmers exhibited products in six booths, and their specialty teas were sampled and sold.

Tea aficionados and organizations related to the tea industry held 21 participatory tea gatherings, introducing

Visitors voted for their favorite teas from among those sampled.

the tea customs and various ways of enjoying tea of various countries around the world in addition to Japan.

Names of Tea Events
Tea Party Hosted by High School Students

Tea and Flower Arrangement Club of Shizuoka Prefectural SURUGA-SOGO High School/Tea Ceremony Club of Shizuoka prefectural
Shizuoka Agricultural High School/Tea and Flower Arrangement Club of Shizuoka Prefectural High School of Science and Technology"Colors" TEA PARTY in AUTUMN 2019

Bon Coeur

Tea Service by Fujieda Jr. Tea Doctor Hospitality Teahouse

Tea Commerce & Industry's Association of Fujieda city

The experience of Kufu Tea Ceremony

Japan Chinese-tea Instructor Association

Tea Suited to Your Constitution, According to a Traditional Chinese Medicine Pharmacy

Kumanekodo Pharmacy

Chinese Tea Party

Society for Cultural Exchange in East Asian Tea, Beijing Fushikaden Tea Culture Center

Baisao of Heisei Era: Elegant Mountain Tea

Seiichiro Hagiri

Rare Prime Ceylon Tea—Golden Tips and Silver Tips—

Sri Lanka-Japan Good Will Society

A gift of Tea from India

Lochan Tea Japan

Anytime, Anywhere

Soubou Ogisu

Enjoy the most valuable and expensive Tea in Japan—Yae no Kanade, the Ultimate Brewing Method for Top-quality Hand-rolled Tea—

Gokuchanin

Latest trend in tea in U.K.―tasting 3 teas from U.K.

Asako Steward, Tea Academy Japan

Ming and Qing dynasty tea ceremony.

CHEN Xia, CHEN Jiao

Let's Enjoy Peruvian Tea! —Cat's Claw—

Tomi's International

Sponsored by the 7th World O-CHA (Tea) Festival Executive Committee
Let's Learn about Singapore's Tea and Culture!

Coordinator for International Relations, Shizuoka Prefecture Multicultural Affairs Division

Sponsored by the 7th World O-CHA (Tea) Festival Executive Committee
Let's Learn about Brazilian Tea and Culture!

Coordinator for International Relations, Shizuoka Prefecture Multicultural Affairs Division

Venue: 3F Main Hall South Foyer

Enjoying a Variety of Thai Teas in Daily Life

Peun Kin Cha (Friends for Drinking Tea)

Thirteen members of the Shizuoka 100 Mei-cha (Branded Teas) organization, a collective of farmers that

The Sky Tea Garden

Japan China Tea Promotion Society

produce highly unique teas within Shizuoka Prefecture, provided samples of and sold teas with highly varied

Delicious Drops from Mt. Ali, Taiwan

Chiayi County Government, Taiwan

tastes and fragrances.

Four Secrets and Charm of Thai Tea

International Tea Industry Association (JP-TH Alliance)

Tea Party in the home of Mt. Fuji

Seven schools of Shizuoka Tea Ceremony Union● Marunomi Shizuoka

10

Organization Names

World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan

World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan

11

Autumn Festival● Ta s t i n g F e s t i v a l

Autumn Festival● Wo r l d Te a P a r t y

Venue: Medium Hall South Foyer

Venues: 1F Main Hall South Foyer, 3F Lobby, 3F Main Hall North Foyer, 6F Exhibition Gallery

Certified diligent tea farmers exhibited products in six booths, and their specialty teas were sampled and sold.

Tea aficionados and organizations related to the tea industry held 21 participatory tea gatherings, introducing

Visitors voted for their favorite teas from among those sampled.

the tea customs and various ways of enjoying tea of various countries around the world in addition to Japan.

Names of Tea Events
Tea Party Hosted by High School Students

Tea and Flower Arrangement Club of Shizuoka Prefectural SURUGA-SOGO High School/Tea Ceremony Club of Shizuoka prefectural
Shizuoka Agricultural High School/Tea and Flower Arrangement Club of Shizuoka Prefectural High School of Science and Technology"Colors" TEA PARTY in AUTUMN 2019

Bon Coeur

Tea Service by Fujieda Jr. Tea Doctor Hospitality Teahouse

Tea Commerce & Industry's Association of Fujieda city

The experience of Kufu Tea Ceremony

Japan Chinese-tea Instructor Association

Tea Suited to Your Constitution, According to a Traditional Chinese Medicine Pharmacy

Kumanekodo Pharmacy

Chinese Tea Party

Society for Cultural Exchange in East Asian Tea, Beijing Fushikaden Tea Culture Center

Baisao of Heisei Era: Elegant Mountain Tea

Seiichiro Hagiri

Rare Prime Ceylon Tea—Golden Tips and Silver Tips—

Sri Lanka-Japan Good Will Society

A gift of Tea from India

Lochan Tea Japan

Anytime, Anywhere

Soubou Ogisu

Enjoy the most valuable and expensive Tea in Japan—Yae no Kanade, the Ultimate Brewing Method for Top-quality Hand-rolled Tea—

Gokuchanin

Latest trend in tea in U.K.―tasting 3 teas from U.K.

Asako Steward, Tea Academy Japan

Ming and Qing dynasty tea ceremony.

CHEN Xia, CHEN Jiao

Let's Enjoy Peruvian Tea! —Cat's Claw—

Tomi's International

Sponsored by the 7th World O-CHA (Tea) Festival Executive Committee
Let's Learn about Singapore's Tea and Culture!

Coordinator for International Relations, Shizuoka Prefecture Multicultural Affairs Division

Sponsored by the 7th World O-CHA (Tea) Festival Executive Committee
Let's Learn about Brazilian Tea and Culture!

Coordinator for International Relations, Shizuoka Prefecture Multicultural Affairs Division

Venue: 3F Main Hall South Foyer

Enjoying a Variety of Thai Teas in Daily Life

Peun Kin Cha (Friends for Drinking Tea)

Thirteen members of the Shizuoka 100 Mei-cha (Branded Teas) organization, a collective of farmers that

The Sky Tea Garden

Japan China Tea Promotion Society

produce highly unique teas within Shizuoka Prefecture, provided samples of and sold teas with highly varied

Delicious Drops from Mt. Ali, Taiwan

Chiayi County Government, Taiwan

tastes and fragrances.

Four Secrets and Charm of Thai Tea

International Tea Industry Association (JP-TH Alliance)

Tea Party in the home of Mt. Fuji

Seven schools of Shizuoka Tea Ceremony Union● Marunomi Shizuoka

10

Organization Names

World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan

World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan

11

Autumn Festival● J a p a n e s e Te a S e r v i n g S t y l e C o m p e t i t i o nVenues: 6F Reception Hall, 1F Main Hall South Foyer
Ideas for tea serving styles and spaces that would entice people to visit and try drinking Japanese tea werecollected for a competition. Winners of the competition set up and operated a temporary tea cafe.

Autumn Festival● The World Green Tea Contest 2019: Prise Winning Tea Exhibition
Sponsorship: World Green Tea Association
Exhibitions
Venue: Medium Hall Entrance Hall
Exhibition of prize-winning teas in a contest proposing●First Prizeinnovative products that point to the future of green tea.

"Challenger Cafe"—Tanabe Design Lab

Awards Ceremony
Venue: Fugetsuro
Twenty-four award winners from various countries received acommemorative plaque from Governor of Shizuoka Prefecture,
Heita Kawakatsu, who is the chairman of the World Green Tea
Association.
[Result (number of entries and award-winning entries)]●First Prize"Shizuoka Tea × Flower Cafe"—Tomone SugimotoAward Name

The
quantityof prize

Japan

China

Taiwan

South
Korea

PolandAustria

Australia

Colombia

Number of entries

103

48

26

3

21

2

1

1

1

Grand Gold Prize

12

3

7

1

1

ー

ー

ー

ー

Gold Prize

22

8

7

1

6

ー

ー

ー

ー

Package Prize

1

1

ー

ー

ー

ー

ー

ー

ー

Frontier Prize

1

ー

ー

ー

1

ー

ー

ー

ー

Encouraging Prize

1

1

ー

ー

ー

ー

ー

ー

ー

Total

37

13

14

2

8

ー

ー

ー

ー

● Exhibition of Teapots Formerly Used When Riding Trains, and of Wooden Dolls
Venue: 6F Reception Hall
●Runner Up"Bright Green Time...Youth Is Returning"—SEISHO Tean's Challenge by Shizuoka Commercial High School

12

World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan

An exhibition of teapots formerly sold for drinking tea when riding on steam trains, along with dolls carved fromtea plants and dressed like tea-picking women.

World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan

13

Autumn Festival● J a p a n e s e Te a S e r v i n g S t y l e C o m p e t i t i o nVenues: 6F Reception Hall, 1F Main Hall South Foyer
Ideas for tea serving styles and spaces that would entice people to visit and try drinking Japanese tea werecollected for a competition. Winners of the competition set up and operated a temporary tea cafe.

Autumn Festival● The World Green Tea Contest 2019: Prise Winning Tea Exhibition
Sponsorship: World Green Tea Association
Exhibitions
Venue: Medium Hall Entrance Hall
Exhibition of prize-winning teas in a contest proposing●First Prizeinnovative products that point to the future of green tea.

"Challenger Cafe"—Tanabe Design Lab

Awards Ceremony
Venue: Fugetsuro
Twenty-four award winners from various countries received acommemorative plaque from Governor of Shizuoka Prefecture,
Heita Kawakatsu, who is the chairman of the World Green Tea
Association.
[Result (number of entries and award-winning entries)]●First Prize"Shizuoka Tea × Flower Cafe"—Tomone SugimotoAward Name

The
quantityof prize

Japan

China

Taiwan

South
Korea

PolandAustria

Australia

Colombia

Number of entries

103

48

26

3

21

2

1

1

1

Grand Gold Prize

12

3

7

1

1

ー

ー

ー

ー

Gold Prize

22

8

7

1

6

ー

ー

ー

ー

Package Prize

1

1

ー

ー

ー

ー

ー

ー

ー

Frontier Prize

1

ー

ー

ー

1

ー

ー

ー

ー

Encouraging Prize

1

1

ー

ー

ー

ー

ー

ー

ー

Total

37

13

14

2

8

ー

ー

ー

ー

● Exhibition of Teapots Formerly Used When Riding Trains, and of Wooden Dolls
Venue: 6F Reception Hall
●Runner Up"Bright Green Time...Youth Is Returning"—SEISHO Tean's Challenge by Shizuoka Commercial High School

12

World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan

An exhibition of teapots formerly sold for drinking tea when riding on steam trains, along with dolls carved fromtea plants and dressed like tea-picking women.

World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan

13

Autumn Festival

Autumn Festival● Wo r l d S t r e e t Te a h o u s e E x p e r i e n c e s● Wo r l d G r e e n Te a C o n f e r e n c e 2 0 1 9Venue: Outdoor South passage

Venue: 11F Conference Hall "Winds"

Visitors enjoyed handling actual tea utensils while learning

Looking toward expansion of the worldabout tea culture and ways of enjoying tea in the replicas ofmarket for green tea, tea experts andworld street teahouse from seven countries.

researchers from various countries
reported the latest information andExhibiting Country

debated future developments.

Menu

Lecturers

Bangladesh

Chai, rusk

Vietnam

Green tea, durian cookies●Yoshiyuki Takeda/Former President, Japanese Society of Tea Science and Technology; former Director of Tea Research,
National Institute of Vegetable and Tea Science.
●Manuja Peiris/Chief Executive, International Tea Committee, UK (ITC)

IranBlack tea, dates

Malaysia

Milk tea, mango gummies

MyanmarMilk tea, glutinous rice flavor tea, spring onion cookies

MoroccoMint tea

Uzbekistan

Lemon green tea, baked sweets●Rona Tison/Executive Vice President of Corporate Relatious & PR, ITO EN (North America) INC.
●Katharine P. Burnett/Associate Professor, University of California, Davis; Founding Director, Global Tea Initiative for the Study of Tea Culture and Science●Shabnam Weber/President, Tea and Herbal Association of Canada● Sy m pos i um on the Worl d of Shi z uoka Tea, and O th e r E ve n ts
Venues: 10F Conference Room, etc.
A symposium featuring a discussion of tea from the perspectives of socioeconomics, history, culture and other● Te a L e g e n d s i n t h e Wo r l d o f K y o g e n P l a y

aspects, along with exhibitions of research results. Exhibitions of tea culture and lifestyles in Japan, China andSouth Korea were also displayed.

Venue: Medium Hall "Earth"Tea has been a cherished part of the daily lives of people fromlong ago. Consequently, it also appears often in Kyogen playprograms.

Okura-school

artists

performed

Kyogen,a

traditional art form with a 700-year-old history that presents
quotidian comedy interspersed with singing, dancing andtale-telling.

● The 24th Shizuoka Forum on Health and Longevity● Instagram Photo Contest Exhibition
Venue: 1F Entrance Hall
The top 27 entries in the Instagram Photo Contest on the

Venues: 10F Conference Room, 11F Conference Hall "Winds"
Academic sessions, poster session, citizen's forum and other events on the theme "Health, longevity andtea."

theme of "Photographs of people enjoying tea" were
exhibited.

14

World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan

World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan

15

Autumn Festival

Autumn Festival● Wo r l d S t r e e t Te a h o u s e E x p e r i e n c e s● Wo r l d G r e e n Te a C o n f e r e n c e 2 0 1 9Venue: Outdoor South passage

Venue: 11F Conference Hall "Winds"

Visitors enjoyed handling actual tea utensils while learning

Looking toward expansion of the worldabout tea culture and ways of enjoying tea in the replicas ofmarket for green tea, tea experts andworld street teahouse from seven countries.

researchers from various countries
reported the latest information andExhibiting Country

debated future developments.

Menu

Lecturers

Bangladesh

Chai, rusk

Vietnam

Green tea, durian cookies●Yoshiyuki Takeda/Former President, Japanese Society of Tea Science and Technology; former Director of Tea Research,
National Institute of Vegetable and Tea Science.
●Manuja Peiris/Chief Executive, International Tea Committee, UK (ITC)

IranBlack tea, dates

Malaysia

Milk tea, mango gummies

MyanmarMilk tea, glutinous rice flavor tea, spring onion cookies

MoroccoMint tea

Uzbekistan

Lemon green tea, baked sweets●Rona Tison/Executive Vice President of Corporate Relatious & PR, ITO EN (North America) INC.
●Katharine P. Burnett/Associate Professor, University of California, Davis; Founding Director, Global Tea Initiative for the Study of Tea Culture and Science●Shabnam Weber/President, Tea and Herbal Association of Canada● Sy m pos i um on the Worl d of Shi z uoka Tea, and O th e r E ve n ts
Venues: 10F Conference Room, etc.
A symposium featuring a discussion of tea from the perspectives of socioeconomics, history, culture and other● Te a L e g e n d s i n t h e Wo r l d o f K y o g e n P l a y

aspects, along with exhibitions of research results. Exhibitions of tea culture and lifestyles in Japan, China andSouth Korea were also displayed.

Venue: Medium Hall "Earth"Tea has been a cherished part of the daily lives of people fromlong ago. Consequently, it also appears often in Kyogen playprograms.

Okura-school

artists

performed

Kyogen,a

traditional art form with a 700-year-old history that presents
quotidian comedy interspersed with singing, dancing andtale-telling.

● The 24th Shizuoka Forum on Health and Longevity● Instagram Photo Contest Exhibition
Venue: 1F Entrance Hall
The top 27 entries in the Instagram Photo Contest on the

Venues: 10F Conference Room, 11F Conference Hall "Winds"
Academic sessions, poster session, citizen's forum and other events on the theme "Health, longevity andtea."

theme of "Photographs of people enjoying tea" were
exhibited.

14

World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan

World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan15

Public Relations

Autumn Festival● M a k i n g C o n n e c t i o n s t h r o u g h Te a ♡ E v e r y o n e To g e t h e r ♡●Exhibit at Food Japan 2018 (Singapore)●Exhibit at Winter Fancy Food Show 2019 (U.S.)●PR at the Rugby World Cup 2019
(ECOPA)●SNS (Facebook, Instagram)

Venue: Outdoor Lawn Open Space
Seventy-nine groups exhibited and sold foods using tea and various other items, and carried out stage
events.

Facebook

Instagram● Tour of the Vast Tea Plantation to Learn First-hand the Magic of Tea●Website●Overseas site banner ad

Tour programs were offered to enable visitors to experience the attractions of "Tea Capital" Shizuoka,
including visits to tea farms and tastings to compare teas.

●Flyer

16

World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan●Daily program

World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan17

Public Relations

Autumn Festival● M a k i n g C o n n e c t i o n s t h r o u g h Te a ♡ E v e r y o n e To g e t h e r ♡●Exhibit at Food Japan 2018 (Singapore)●Exhibit at Winter Fancy Food Show 2019 (U.S.)●PR at the Rugby World Cup 2019
(ECOPA)●SNS (Facebook, Instagram)

Venue: Outdoor Lawn Open Space
Seventy-nine groups exhibited and sold foods using tea and various other items, and carried out stage
events.

Facebook

Instagram● Tour of the Vast Tea Plantation to Learn First-hand the Magic of Tea●Website●Overseas site banner ad

Tour programs were offered to enable visitors to experience the attractions of "Tea Capital" Shizuoka,
including visits to tea farms and tastings to compare teas.

●Flyer

16

World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan●Daily program

World O-CHA (Tea) Festival 2019

World O-CHA(Tea)Festival 2019,Shizuoka,Japan

17

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主催 第回世界お茶まつり実行委員会

Published by:
The 7th World O-CHA (Tea) Festival
Executive Committee Secretariat
3rd Floor, Mizunomori Bldg., 14-1 Minami-cho, Suruga-ku,
Shizuoka-city, Shizuoka Prefecture 422-8067(Tea Industry Development Division, Shizuoka Prefectural Government)
Tel. +81-(0)54-202-1488 E-mail wof@pref.shizuoka.lg.jp

World O-CHA (Tea) Festival 2019

Performance Report

The 7th World O-CHA (Tea) Festival Executive Committee