Media Guide
Weekly Bunshun Media Division1

Words from Editor-in-chief
Weekly Bunshun will live forever.
Suspension of other magazines, declining circulation, soaring paper and ink costs, and the logistics crisis due
to 2024 issue…. There are more than enough ‘factors’ around us that describe the hardness of the magazine industry.
However, I claim the opening words with confidence.
In the Edo period when kawaraban (single-page newspaper) was read, people have curiosity as same as thosein 2023. Some say that people in the Edo period paid attention to the three biggest contents, ‘disaster such as fires andearthquakes’, ‘lovers suicide stories’, and ‘spectacular revenge’. In modern society, we can say that ‘report on fire andincidents’, ‘scandals of celebrities’ and ‘power struggles in politics and economic fields’ are similar to them.
Even many decades from now on, people will never lose their ‘curiosity’. That is why ‘Weekly Bunshun’ ispublished to them. Our contents are totally different from others. We have feature articles such as case reports with deeptestimony, sexual assaults by big entertainment agency, pictures of politicians’ inappropriate use of official place. Other
than this, non-fiction serios of Kenji Sawada and Yoshiharu Habu, novels and essays of popular writers, ‘Genshoku Bijo
Zukan’ that photographers and female actors work together are what we cover in the magazine.
Only one goal we have in mind is to attract people who ‘want to know deeply’, ‘want to read interesting articles’
and ‘want to see beautiful pictures’. For those desire, every week we are making perfect kawaraban in modern times
called ‘Weekly Bunshun’.
Editor-in-chief

Satoshi Takeda
Weekly Bunshun Media Division2

Appeal of Weekly Bunshun
Three features‘Scoops’ thatshake the people

WeeklyBunshun
466,000 copies① We have a circulation of 466,000‘Columns’ by
various writers-Essay by Mariko
Hayashi ‘Yofuke noNawatobi’-News commentary
by Akira Ikegami‘Sokokara Desuka?’‘Gravures’ for
exploring food,entertainment andfashion-Genshoku Bijo
Zukan featuring female
actors in vogue

copies※1, and have been the undisputed
No.1 weekly magazine for 19
consecutive years ※2.
(※1:Circulation data released by the Japan Magazine Publishers Association,
January - March 2023, ※2: Japan Audit Bureau of circulation）② We cover latest topics such as scoop,column and gravure.
③ We cooperate with digital media, which
are Bunshun Online and digital Weekly
Bunshun Electronic Edition.

Weekly Bunshun Media Division3

Overview of our media: Circulation
Undisputed No.1 general-interest weekly magazine in Japan withcirculation of 466,000 copies.
Comparison of circulation
Weekly Bunshun

466,583
336,667

Weekly Gendai
Weekly Post

291,000

Weekly Shincho

289,811AERA

64,300Weekly Toyo Keizai

62,167※Source: Circulation data released by Japan Magazine Publishers Association (January to March 2023)

Weekly Bunshun Media Division4Overview of our media：Data of readers 1
The male-to-female ratio of readers is well-balanced and has been loved
for three generations.

Weekly Bunshun Media Division5

Overview of our media：Data of readers 2
We can attract intellectually rich people like doctors and executives.

Weekly Bunshun Media Division6

Strong Point：Cooperate with other media
We can develop advertisements with our own various media.
Bunshun Online
57,674,000 pv
per monthWeekly Bunshun
4,660,000 copies（PV only on Bunshun Online,May 2023）※Source: Circulation data
released by the Japan Magazine
Publishers Association (January– March 2023）

X of Bunshun Online
6,690,000 followers（June 2023）

X of Weekly Bunshun
3,310,000 followers（June 2023）

Weekly Bunshun
Electronic Edition
4,080,000 pv
per month
Bunshun Online（April 2023）
e-mail newsletter
390,000 subscribers（June 2023）

Weekly Bunshun Electronic
Edition e-mail newsletter
930,000 subscribers

d Magazine
1,420,000 uu※Source: Japan Audit Bureau of Circulation(July - December 2022）（June 2023）

Weekly Bunshun Media Division7

Strong Point：Various celebrity appearances
We can feature celebrities from various genres.
Who appeared in the past

An example offeature a musician（Tamio Okuda）

An example offeaturing a novelist（Keiichiro Hirano）

An example offeaturing a person ofculture（NobukoNakano）

Weekly Bunshun Media Division

Jiro Asada（novelist）
Keiichiro Hirano（ novelist ）Kanako Nishi（ novelist ）Maha Harada（ novelist ）Naoya Inoue（professional boxer）
Hiroshi Tanahashi（professional wrestler）
Rei Dan（Actor）
Eita Nagayama（actor）
Atsuro Watabe（actor）
Kuranosuke Sasaki（actor）
Hiromi（TV personality）
Teppei Arita（comedian）
ＩＳＳＡ（musician）
Tamio Okuda（musician）
Taro Hakase（violinist）
Koshiro Matsumoto（kabuki actor）
Jun Miura（illustrator）
Nobuko Nakano（neuroscientist）
Chiaki Horan（newscaster）
Natsumi Uga（announcer）
e.t.c.

8

Regular or celebrity appearances
Most readers like celebrity appearances, fashion TU and editorial advertising .
the Style
Fashion-feature withhigh-quality pictures anda solid sense of style.

My favorite things
Celebrities introduce
their favorite items andservices as ‘my favorite’.

Essay ads by topwriters
Essays written by
famous writers will be
published in themagazine and online.

Corporate strength
Program consisting ofinterviews with company
presidents.

Weekly Bunshun Media Division9Collaborative project with request for materials
We receive 60 - 600 requests for materials per company from readers.
Feature on hearing aids
and dementia
We provide information
services or latest items
to readers who arethemselves or theirparents suffering fromdementia or hearing loss.

Feature on the end oflife planning
We provide informationon the grave, funeral, andinheritance to readers
who consider the ending
plan seriously.

Feature on asset
management andinheritance
Project for readers whohave concerns about
asset management andinheritance. Financial
companies are ourclients.

Feature on bequest anddonation
As the last contribution
to society, readers areintroduced to charity
groups that allow them tomake bequests ordonations, and in somecases, this has led toactual bequests.

Weekly Bunshun Media Division10Comments from our clients on Weekly Bunshun
We have some happy comments from our clients.
Feature on bequests and donations
We have been participating inthis project since 2018 and havereceived inquiries from readers
asking if we could take their land.
We feel Weekly Bunshun has
much influence than other media.
(The Nature Conservationsociety of Japan)

Pure advertisement

Essay sponsored with writers
The production process went smoothly
thanks to good relationships between
writers and Weekly Bunshun. They
created wonderful essays, covering
what our products want to appeal. Also,
we wearable to expand it to owned
media, so it was a good long-term
project. (Yakult)

Fashion TU

Soon after the magazine’s
release, we received more thanten phone inquiries. Despite theexpensive product, we weresurprised to see such a responsein this day and age. (Paraboot)Weekly Bunshun Media Division

Many customers, both
men and women, came toour shops for the listedproducts.
（Brooks Brothers)

11Reproduction of the magazine on the web
Contents of the magazine will be reprinted in Bunshun Online or
Weekly Bunshun Electronic Edition.
Menu Name

Bunshun Online
576,740,000 pv
per month（PV only on Bunshun Online,May 2023）

Price

1,000,000 yen（gross）

PV

10,000PV 【guaranteed】

Period2 weeks

Archive

6 months

Menu Name

Weekly Bunshun
Electronic Edition
4,080,000 pv
per month（April 2023）※Sponsored articles are freefor everyone.

Reprinted in Bunshun Online
Bunshun Online has an overwhelming number ofpage views. We can attract readers in their 30s 50s widely and efficiently.

Reprinted in Weekly Bunshun Electronic Edition
Weekly Bunshun Electronic Edition is subscription
service with contents of Weekly Bunshun. As there
are no limits of archiving, clients can use it for along time.

Price

400,000 yen（gross）

PV

1,500~4,000 pv（estimated）

Period4 weeks 【guaranteed】

Archivesemi-permanent

Weekly Bunshun Media Division12Advertising Rates and Specification● Specification
Cover 4 has a logo space of 10 mm length × 55 mm width at the top
right corner. ※The safety margins for both one- and four-color printing
are 4 mm from the horizontal trim lines and 10 mm from the vertical trimlines (12 mm from the vertical trim lines, in the case of spread pages).
※Spread pages for letterpress printing require margins of 217 mm at
the top and bottom, 320 mm at the sides, and 30 mm at the center.

● Deadline
Deadline for regular issues････････････4 weeks before the release date
Deadline for 4-color ads･･･････････････14 days before the release date
Deadline for letterpress printing････････9 days before the release date
※Note that the deadlines for an issue after a combined issue come earlier.

Weekly Bunshun Media Division13

Contact
Bungeishunju Ltd., Media Division, Media Department✉ ad.shukanbunshun-g@bunshun.co.jp
TEL 03-3288-6163
Media Division Website
https://admap.bunshun.co.jp/
Kioi-cho 3-23, Chiyoda-ku, Tokyo, 102-8008
Weekly Bunshun Media Division14