Data Solution Consultant in Travel Business
Expert in Travellers Digital Marketing
Data Partnership with Japan National Tourism Organization (JNTO)

Background and Objective
To strengthen inbound tourism in JapanThe Japan National Tourism Organization(JNTO) is an independent administrative
institution of the Japanese Government
which provides travel information topromote inbound and outbound travel inthe country.

Mission: To be the leader in driving
the expansion of inbound travel
marketBy 2020
Number of travellers reaching 40M
Repeated travellers increased by 60%, reaching 24M

Consumption by travellers reaching 8T

By 2030
Number of travellers reaching 60MRepeated travellers increased by 60%, reaching 36M
Consumption by travellers reaching 15T

Information Hub2

Coordinator

Innovator

Industry Leader

Challenges

WHERE3HOW

To attract new travellers
from US-EU markets

To enhance digital marketing

To increase repeated travelers
from Asia market

To set up a digital marketing
department

Big data-driven marketing is a top-down
instruction by the Japanese Government

Vpon Strategic Data Partnership with JNTO
Leveraging travel big data technology to overcome the challenges

Vpon Trata DMPJNTO owned data

Vpon’s TRATA DMP
Our largest Asian tourists DMP
Possessing 60M tourists behavioral
data across Asia and tracking theirdigital footprints

4Providing Asian travellers DATAJNTO website
Customized dataanalysis report

JNTO DMP
Building their owned DMP
based on Vpon data scientists’guidance and consultation

Our Data Solution Services Provided to JNTO
12Data Collection

3 Data Visualization

Data Analysis

DMP③ BI Solution - Custom Dashboard-Asian Travelers
Potential JP travelers
JP travel repeater
Lookalike audience
mapped with JNTO users-Data Activation

Ad Platform
Google, Vpon, FB, etc..

Visualization of JNTO Users
Providing Vpon own dashboards
Creating ITF custom dashboard② BI Solution –JNTO User Data Analysis① Data Licensing-4

Vpon DMP tag implementation
Vpon SDK implementation
Vpon DMP analyze the users④ Data Utilization-Input data on ad platform
Precise ad targeting with the data
After data activation, feedback to the DMP
for better cycle

JNTO DMPJNTO WEB Site / App

Visualized Dashboard

JNTO WEB Site / AppAchievements

1. Increase in number of inbound and outbound travellers
With precise targeting and ad delivery, JNTO promotion has significantly attracted and increasedthe number of travellers travelling in and out of the country.
JP

2. Precisely target travellers who are interested in travelling around JapanJNTO can accurately prevail travellers’ profile and preference in relation to their travelling behaviors
and pattern leveraging the use of data analytics

3. Triggering travellers’ desire of consumption
With a clear understanding of travellers' consumption preference, it helps JNTO to gain insightful analysis
about these travellers, which ultimately raises their purchase intent.

4. Sustainable use of data in providing actionable insights
By constantly making good use of data, JNTO can drive data into transactions which result in a morecomprehensive data partnership.

6For publishers
partnership@vpon.com
For clientssales.hk@vpon.com

For collaborations
marketing@vpon.com
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