2011年世界禁煙デーＷＨＯフライヤー
http://whqlibdoc.who.int/hq/2011/WHO_NMH_TFI_11.1_eng.pdf（2011年5月18日 松崎道幸訳）

国際社会が世界の幾百千万の人々の健康を損ない早死に追いこんでいる原因を一掃する機会にめぐり合
うことはめったにありません。タバコ対策は、まぎれもなく、そのような機会の中で最大のものです。世界保健機関タバコ規制枠組み条約はこの機会をしっかり握っています。
マーガレット・チャン
世界保健機関事務総長

タバコが人類にもたらしている損害

毎年６００万人近くの命を奪っています。そのうち、


５００万人以上が現在および過去のタバコ使用者です

６０万人以上が受動喫煙にさらされた非喫煙者です

タバコは、高血圧に次ぐ、心臓発作、脳卒中、がん、肺気腫など全死亡原因の６３％を占める非感染性

疾患の原因となっています。


喫煙者は結核や肺炎などの感染性疾患にもかかりやすくなっています

販売が許可された商品の中で、タバコほど不必要に人命を奪っているものはありません。タバコは２０
世紀に１億人を殺しました。このまま何もしなければ、２１世紀には１０億人がタバコで殺されるでしょう。
しかしこれは防ごうと思えば防ぐことができるのです。

私たちはタバコ災害を減らす手立てを持っています
これを実現するための最強の武器は条約、すなわち、世界保健機関タバコ規制枠組み条約（WHO FCTC）です。この条約は、人々を数多くのタバコの害から効果的に保護します。WHO FCTCは、その締約国に様々な対策、とりわけタバコ消費を減らし、タバコの売り込みや受動喫煙を減らす対策を強化する義務を課しています。

タバコ対策のカギは、WHO FCTCを完全に実施することです

貧しい人々がいちばんタバコに傷つけられます
タバコ使用は、低～中所得国で急増しています。人口が着実に増加しタバコ産業の販売戦略の重点となっているためです。２０３０年には、それらの地域でタバコによる死亡の８０％が発生するでしょう。タバコ使用による損害はとても大きいのです。多くのタバコ関連死亡は働き盛りの大人に発生します。命を取り留めても、障害と後遺症が長く残ります。保健医療費が乏しいかほとんどない低所得国では、たいていの場合直接医療費は家族が負担しなければなりません。早死、障害、労働能力喪失がもたらす経済的損害は、貧困をまねき、国の発展を妨げ、健康格差を拡大させます。これの悪循環は、タバコ規制のための資源が乏しい低～中所得国で特に起きやすくなっています。したがって、タバコ規制は公衆衛生上の優先課題であるだけでなく、国の発展を左右する問題でもあるのです。

包括的解決法：ＷＨＯ ＦＣＴＣＷＨＯ ＦＣＴＣはＷＨＯの援助の下で作られた初めての国際的公衆保健条約であり、タバコがもたらす莫大な
健康と経済の損害を減らすための包括的解決法を示しています。
ＷＨＯ ＦＣＴＣは公衆保健の画期的な一里塚です。世界中に広がったタバコ災害に対処するために作られ、国連の歴史上最も速く承認された条約となりました。この条約は２００３年５月２１日の世界保健総会で採択され、その後２年弱の２００５年２月２７日に発効しました。現在までにＷＨＯ加盟１９３カ国中１７０カ国以上が締約国となっています。
締約国会議がこの条約を管理し、条約事務局がそれを補佐しています。低屋国会議は定期的に、条約の見直しと施行促進の活動を行っており、最近では２０１０年１１月にウルグアイで開催されました。

以前は、自分の国の枠内だけでタバコ規制対策が行われてきました。タバコ災害が世界中に広まるとこのようなやり方では効果を上げることができなくなりました。タバコ産業が強大な力で、国を越えて、豊富な資金によってタバコ使用を積極的に推進するようになると、医療専門家が一人一人の喫煙者に禁煙を勧めると言う古典的な保健介入手法では太刀打ちができなくなりました。
問題が世界中に広がっているのなら、対策も国際的に行わなければ効果がありません。
ＷＨＯ ＦＣＴＣは、世界中に広がった健康災害を国際的な法律の枠組みを用いて解決するという国際的保健協力の新たなアプローチ法を体現したものです。
ＷＨＯ ＦＣＴＣは有効性が証明されたタバコ製品需要と供給を減らす核心的条項を備えています。
ＦＣＴＣはすべての人々が最高のレベルの健康を享受する権利を持つことを再確認しています。人々をタバコの害から守るために作られた保健政策をタバコ産業が曲げることを禁じています。現在と将来の世代がタバコ使用と受動喫煙によって健康、社会、環境、経済面の甚大な被害を受けることのないよう国際的共同を促進することを求めています。

タバコ需要低減策
ＷＨＯ ＦＣＴＣのタバコ需要低減に関する核心的条項は、第６条から第１４条です。その内容は、


タバコ需要を減らす価格と課税対策

上記以外の需要低減対策。例えば、


受動喫煙防止対策

タバコ製品の成分規制



タバコ製品の情報開示

タバコ製品のパッケージとラベルに関する規制

情報提供のための教育、対話、訓練



タバコの宣伝、販売促進、スポンサー活動の規制

タバコ依存治療による使用低減

タバコ供給低減策
ＷＨＯ ＦＣＴＣのタバコ需要低減に関する核心的条項は、第15条から第17条です。その内容は、


タバコ製品の密輸、違法取引対策



未成年者への販売

経済的に実行可能なタバコ耕作からの転換

他の対策
ＷＨＯ ＦＣＴＣは以下の重要分野の対策も含んでいます。



法的対策：タバコ産業およびその関係者の商業的利権からタバコ対策をはじめとする公衆保健対策を保護する（第19条及び第5条3項）



国際協力、情報交換および制度的取り決め（第20～26条）

次の段階への前進：ＷＨＯ ＦＣＴＣの完全実施を推進する
ＷＨＯ ＦＣＴＣは実質的な進展を遂げています。


条約の実行主体である締約国会議と常設条約事務局が確立され、十分に機能しています。



10条以上をカバーする条約施行ガイドラインが採択され、もしくは策定が進んでいます。



タバコ製品の不法取引を根絶するための手順書が論議されています。



条約報告システムが確立され、締約国の80％から報告書が寄せられ分析が行われました。



締約国が条約上の義務を履行するためのサポートが様々な方策と仕組みを通じて、徐々に実行されています。そのサポートとは、ガイドラインの配布、技術的法律的援助の提供、必要度調査の実施、訓練、専門知
識と技術移転の円滑化および国際的に活用可能な資源へのアクセス促進などです。

やるべきことはまだあります
現在必要なことは、各締約国がＷＨＯ ＦＣＴＣを完全に実行することです。
条約を批准するだけでは十分でありません。必要な国内法を整備し、それを施行する必要があります。施行状
況報告に反映されている各国の経験からは、著明な成果が上がっているとともに、課題や資源不足なども読み取ることができます。やるべきことはまだたくさんあります。
2011年世界禁煙デーは、すべての国でＷＨＯ ＦＣＴＣの完全な実行を勝ち取ることが決定的に重要であることを強調しています。私たちは、各々の役割を果たすことで、この条約の完全実施推進活動を通じてタバコ規制活動
を次の段階に進めることができます。

ＦＣＴＣは多くの支持を受けて短期間に採択された国際条約です（ＦＣＴＣ締約国数）

行動の呼びかけ政府への要請ＷＨＯ ＦＣＴＣ締約国は、条約上の義務を完全に実施すること。そのために必要な法律を作り、施行すること。



非締約国は、直ちにＷＨＯ ＦＣＴＣを批准し、自国民の健康を守ること。

市民社会およびＮＧＯへの要請
ＷＨＯ ＦＣＴＣの完全実施を強力に推進すること。

一般市民への要請


政府に対しＷＨＯ ＦＣＴＣで課せられた義務を完全に施行するよう要求すること。



ＦＣＴＣ非締約国ならば、世論を動かして、批准を迫ること。

ＷＨＯ、締約国会議および他の国際共同組織に対する要請ＷＨＯ ＦＣＴＣへの批准を十分に支援すること。

ＷＨＯ ＦＣＴＣが非感染性疾患の流行を食い止める戦いの重要な武器であると認識すること。

タバコの流行は国民の健康と社会の発展を妨げる重大な障害です。

しかし、ＷＨＯ ＦＣＴＣを武器として、締約国が完全施行のために不断の努力を行うなら、この流行に打ち勝つことができます。

毎日を世界禁煙デーとすることにより、今世紀中に人類の健康を妨げる最大の原因であるタバコ使用をなくすチャ
ンスをつかむことができます。

リンクWorld No Tobacco Day 2011: www.who.int/tobacco/wntd/2011
WHO Tobacco Free Initiative: www.who.int/tobacco
Framework Convention Secretariat: www.who.int/fctc

謝辞2011年世界禁煙デーキャンペーンは日本政府の援助により行われました。

連絡先World Health Organization
Tobacco Free Initiative (TFI)
20 Avenue Appia
1211 Geneva 27
Switzerland
Telephone: +41.22.791.4426
Fax: +41.22.791.4832
E-mail: tfi@who.int
www.who.int/tobacco
以上The poor are the most harmed

Three To save
ways lives.

Tobacco use is growing fastest in low- and middle-income
countries, owing to steady population growth and tobacco
industry targeting. By 2030, more than 80% of the world’s
tobacco-related deaths will be in these countries.

The international community has very few opportu­
nities to protect the world’s population from a causeof massive ill health and premature death. Tobacco
control is unquestionably the greatest of theseopportunities, and the WHO Framework Convention
on Tobacco Control seizes this opportunity.
Margaret Chan,
Director-General, WHO

Tobacco's toll on human life
▪ The tobacco epidemic kills nearly 6 million people each year,of whom:- more than 5 million are users and ex users- more than 600 000 are nonsmokers exposed to secondhand smoke▪ After high blood pressure, tobacco use is the biggest

contributor to the epidemic of noncommunicable diseases— such as heart attack, stroke, cancer and emphysema —which accounts for 63% of deaths▪ Smokers are more susceptible to certain communicable

31 May: worlD
No ToBaCCo Day
www.who.int/tobaccodiseases, such as tuberculosis and pneumonia▪ No consumer product kills as many people and as

needlessly as does tobacco. It killed 100 million people inthe 20th century. Unless we act, it could kill up to 1 billion
people in the 21st. All of these deaths will have been entirely
preventable

We have the means to curtail thetobacco epidemic
The most powerful tool at our disposal is a treaty, the WHO
Framework Convention on Tobacco Control (WHO FCTC), which
effectively protects people from the many harms of tobacco.
The WHO FCTC obliges its Parties to take incremental action
against tobacco consumption, marketing and exposure, among
many other measures.

The key is full implementation of the WHO FCTC.

To save
lives.

The costs related to tobacco use are significant. Most tobaccorelated deaths occur among working-age adults. Those who
do not succumb immediately often face prolonged disability. In
the low-income countries, where health insurance is scarce ornonexistent, the direct health-care costs are frequently borne
entirely by families. The economic impact of early death, disability and lost productivity contributes to the burden of poverty,
retarding national development and further widening healthinequities. This is especially true in the low- and middle-income
countries, where resources for tobacco control are often
limited. Therefore, tobacco control is not only a public healthpriority, but also a key development issue.

A comprehensive solution:
the WHO FCTC
The WHO Framework Convention on Tobacco Control,
the first international public health treaty developed under
the auspices of WHO, provides a comprehensive approach to
reduce the considerable health and economic burden caused
by tobacco.
The WHO FCTC is a significant milestone in public health. Developed in response to the globalization of the tobacco epidemic,
it is one of the most rapidly embraced treaties in the history of
the United Nations. It was adopted by the World Health Assembly on 21 May 2003 and entered into force less than two years
later, on 27 February 2005. More than 170 of the 193
Member States of WHO are Parties to it.
The Conference of the Parties is the treaty’s governing body,and is supported by the Convention Secretariat. The Conference regularly reviews and promotes the implementation of thetreaty. The Conference held its most recent session in Uruguay
in November 2010.

In the past, each country tried to control the tobacco epidemic
on its own. The globalization of the epidemic rendered these
efforts ineffective. Traditional public health methods for reducing tobacco use, such as individual interventions by healthcare professionals, were no match for the tobacco industry's
power, transnational reach, formidable resources and active
promotion of tobacco use.
A global public health problem required a global response.
The WHO FCTC represents a new approach in international
health cooperation, using a global legal framework to addressa globalized epidemic.
The WHO FCTC contains core demand- and supplyreduction provisions of proven effectiveness.
It reaffirms the right of all people to the highest standard ofhealth. It inhibits the tobacco industry's ability to influence
the health policies that are designed to protect people fromtobacco. It calls for enhanced international cooperation toprotect present and future generations from the devastating
health, social, environmental and economic consequences oftobacco consumption and exposure to second-hand smoke.

The poor are the most harmed

Three To save
ways lives.

Tobacco use is growing fastest in low- and middle-income
countries, owing to steady population growth and tobacco
industry targeting. By 2030, more than 80% of the world’s
tobacco-related deaths will be in these countries.

The international community has very few opportu­
nities to protect the world’s population from a causeof massive ill health and premature death. Tobacco
control is unquestionably the greatest of theseopportunities, and the WHO Framework Convention
on Tobacco Control seizes this opportunity.
Margaret Chan,
Director-General, WHO

Tobacco's toll on human life
▪ The tobacco epidemic kills nearly 6 million people each year,of whom:- more than 5 million are users and ex users- more than 600 000 are nonsmokers exposed to secondhand smoke▪ After high blood pressure, tobacco use is the biggest

contributor to the epidemic of noncommunicable diseases— such as heart attack, stroke, cancer and emphysema —which accounts for 63% of deaths▪ Smokers are more susceptible to certain communicable

31 May: worlD
No ToBaCCo Day
www.who.int/tobaccodiseases, such as tuberculosis and pneumonia▪ No consumer product kills as many people and as

needlessly as does tobacco. It killed 100 million people inthe 20th century. Unless we act, it could kill up to 1 billion
people in the 21st. All of these deaths will have been entirely
preventable

We have the means to curtail thetobacco epidemic
The most powerful tool at our disposal is a treaty, the WHO
Framework Convention on Tobacco Control (WHO FCTC), which
effectively protects people from the many harms of tobacco.
The WHO FCTC obliges its Parties to take incremental action
against tobacco consumption, marketing and exposure, among
many other measures.

The key is full implementation of the WHO FCTC.

To save
lives.

The costs related to tobacco use are significant. Most tobaccorelated deaths occur among working-age adults. Those who
do not succumb immediately often face prolonged disability. In
the low-income countries, where health insurance is scarce ornonexistent, the direct health-care costs are frequently borne
entirely by families. The economic impact of early death, disability and lost productivity contributes to the burden of poverty,
retarding national development and further widening healthinequities. This is especially true in the low- and middle-income
countries, where resources for tobacco control are often
limited. Therefore, tobacco control is not only a public healthpriority, but also a key development issue.

A comprehensive solution:
the WHO FCTC
The WHO Framework Convention on Tobacco Control,
the first international public health treaty developed under
the auspices of WHO, provides a comprehensive approach to
reduce the considerable health and economic burden caused
by tobacco.
The WHO FCTC is a significant milestone in public health. Developed in response to the globalization of the tobacco epidemic,
it is one of the most rapidly embraced treaties in the history of
the United Nations. It was adopted by the World Health Assembly on 21 May 2003 and entered into force less than two years
later, on 27 February 2005. More than 170 of the 193
Member States of WHO are Parties to it.
The Conference of the Parties is the treaty’s governing body,and is supported by the Convention Secretariat. The Conference regularly reviews and promotes the implementation of thetreaty. The Conference held its most recent session in Uruguay
in November 2010.

In the past, each country tried to control the tobacco epidemic
on its own. The globalization of the epidemic rendered these
efforts ineffective. Traditional public health methods for reducing tobacco use, such as individual interventions by healthcare professionals, were no match for the tobacco industry's
power, transnational reach, formidable resources and active
promotion of tobacco use.
A global public health problem required a global response.
The WHO FCTC represents a new approach in international
health cooperation, using a global legal framework to addressa globalized epidemic.
The WHO FCTC contains core demand- and supplyreduction provisions of proven effectiveness.
It reaffirms the right of all people to the highest standard ofhealth. It inhibits the tobacco industry's ability to influence
the health policies that are designed to protect people fromtobacco. It calls for enhanced international cooperation toprotect present and future generations from the devastating
health, social, environmental and economic consequences oftobacco consumption and exposure to second-hand smoke.

There is more to doCall to governments▪ For Parties to the WHO FCTC: Meet all your obligations under
the treaty. Pass the necessary legislation, and then enforce it▪ For non-Parties: Prioritize the health of your people bybecoming a Party to the WHO FCTC

Call to the public▪ Demand that your governments fully comply with their
obligations under the WHO FCTC
▪ If your government is not yet a Party to the WHO FCTC,
mobilize public support and petition your leadership to ratify
Call to WHO, the Conference of the Parties andinternational partners▪ Fully support countries’ implementation of the WHO FCTC
▪ Recognize the WHO FCTC as a major instrument in the fightagainst the epidemic of noncommunicable diseases
The tobacco epidemic poses a formidable challenge to publichealth and development. But with the WHO FCTC, the odds
against mitigating the epidemic are no longer insurmountable,
if Parties tirelessly pursue full implementation.
By making every day World No Tobacco Day, we stand thebiggest chance of achieving what could be the single largest
positive impact on health in this century.

Links
World No Tobacco Day 2011: www.who.int/tobacco/wntd/2011
WHO Tobacco Free Initiative: www.who.int/tobacco
Framework Convention Secretariat: www.who.int/fctc

Acknowledgement
The World No Tobacco Day 2011 campaign was made possible
through the generosity of the government of Japan.

Contact information
World Health Organization
Tobacco Free Initiative (TFI)
20 Avenue Appia
1211 Geneva 27
Switzerland
Telephone: +41.22.791.4426
Fax: +41.22.791.4832
E-mail: tfi@who.int
www.who.int/tobacco© World Health Organization 2011. All rights reserved. Reference number: WHO/NMH/TFI/11.1

Call to civil society and nongovernmentalorganizations▪ Strongly advocate for full implementation of the WHO FCTC

The core demand reduction provisions in the WHO FCTC arecovered in Articles 6-14, addressing:▪ Price and tax measures to reduce the demand for tobacco▪ Non-price measures to reduce demand, namely:- Protection from exposure to tobacco smoke- Regulation of the contents of tobacco products- Regulation of tobacco product disclosures- Packaging and labelling of tobacco products- Education, communication, training and public awareness- Tobacco advertising, promotion and sponsorship- Demand reduction measures concerning tobacco
dependence and cessation

Supply reduction
The core supply reduction provisions in the WHO FCTC arecovered in Articles 15-17, addressing:▪ Illicit trade in tobacco products▪ Sales to and by minors▪ Provision of support for economically viable alternative
activities

Other areas
The WHO FCTC also covers other important areas such as:▪ Liability: protection of public health policies with respect totobacco control from commercial and other vested interestsof the tobacco industry (Articles 19 and 5.3)
▪ International cooperation, exchange of information andinstitutional arrangements (Articles 20-26)

Advancing to the next level:
promoting full implementationof the WHO FCTC
The WHO FCTC has achieved substantial progress.
▪ The principal bodies of the treaty, the Conference of theParties and the permanent Convention Secretariat, have been
established and are fully functional▪ Guidelines for implementation of the treaty, covering morethan 10 articles, have been adopted or are at an advanced
stage of development▪ A protocol to eliminate illicit trade in tobacco products isbeing negotiated▪ The treaty reporting system is well established, with morethan 80% of the reports expected from Parties alreadyreceived and analysed▪ Support for Parties in meeting their obligations isgradually being put in place through a variety of tools
and mechanisms, such as the dissemination of guidelines,
provision of technical and legal assistance, conveningof needs assessments, training, facilitation of expertiseand technology transfer and promotion of access tointernationally available resources▪ The absolute majority of States have now become Parties
to the WHO FCTC, and several international organizations
have been accredited as observers to the Conference of
the Parties, which has resulted in broader international
coordination and technical cooperation

World No Tobacco Day 2011 highlights the criticalimportance of ensuring full implementation of the
WHO FCTC within all countries. We can each do ourpart to advance tobacco control to the next level by
advocating for complete implementation of the treaty.

A popular and rapidly embraced treaty
180
168

172

162

160
152
142

140
120
116

100
80
60
49

Number of Parties

Demand reduction

The call to action:
implement the WHO FCTC

What is needed now is for the Parties to implement the WHO
FCTC fully.
It is not enough to become a Party to the treaty. Countries
must also pass the necessary legislation, and then enforce it.
Country experiences, as reflected in implementation reports,
already indicate significant achievements as well as challenges
and resource gaps. But much more needs to be done.

40
20
5

0
2003

2004

2005

2006

2007

2008

2009

2010

The poor are the most harmed

Three To save
ways lives.

Tobacco use is growing fastest in low- and middle-income
countries, owing to steady population growth and tobacco
industry targeting. By 2030, more than 80% of the world’s
tobacco-related deaths will be in these countries.

The international community has very few opportu­
nities to protect the world’s population from a causeof massive ill health and premature death. Tobacco
control is unquestionably the greatest of theseopportunities, and the WHO Framework Convention
on Tobacco Control seizes this opportunity.
Margaret Chan,
Director-General, WHO

Tobacco's toll on human life
▪ The tobacco epidemic kills nearly 6 million people each year,of whom:- more than 5 million are users and ex users- more than 600 000 are nonsmokers exposed to secondhand smoke▪ After high blood pressure, tobacco use is the biggest

contributor to the epidemic of noncommunicable diseases— such as heart attack, stroke, cancer and emphysema —which accounts for 63% of deaths▪ Smokers are more susceptible to certain communicable

31 May: worlD
No ToBaCCo Day
www.who.int/tobaccodiseases, such as tuberculosis and pneumonia▪ No consumer product kills as many people and as

needlessly as does tobacco. It killed 100 million people inthe 20th century. Unless we act, it could kill up to 1 billion
people in the 21st. All of these deaths will have been entirely
preventable

We have the means to curtail thetobacco epidemic
The most powerful tool at our disposal is a treaty, the WHO
Framework Convention on Tobacco Control (WHO FCTC), which
effectively protects people from the many harms of tobacco.
The WHO FCTC obliges its Parties to take incremental action
against tobacco consumption, marketing and exposure, among
many other measures.

The key is full implementation of the WHO FCTC.

To save
lives.

The costs related to tobacco use are significant. Most tobaccorelated deaths occur among working-age adults. Those who
do not succumb immediately often face prolonged disability. In
the low-income countries, where health insurance is scarce ornonexistent, the direct health-care costs are frequently borne
entirely by families. The economic impact of early death, disability and lost productivity contributes to the burden of poverty,
retarding national development and further widening healthinequities. This is especially true in the low- and middle-income
countries, where resources for tobacco control are often
limited. Therefore, tobacco control is not only a public healthpriority, but also a key development issue.

A comprehensive solution:
the WHO FCTC
The WHO Framework Convention on Tobacco Control,
the first international public health treaty developed under
the auspices of WHO, provides a comprehensive approach to
reduce the considerable health and economic burden caused
by tobacco.
The WHO FCTC is a significant milestone in public health. Developed in response to the globalization of the tobacco epidemic,
it is one of the most rapidly embraced treaties in the history of
the United Nations. It was adopted by the World Health Assembly on 21 May 2003 and entered into force less than two years
later, on 27 February 2005. More than 170 of the 193
Member States of WHO are Parties to it.
The Conference of the Parties is the treaty’s governing body,and is supported by the Convention Secretariat. The Conference regularly reviews and promotes the implementation of thetreaty. The Conference held its most recent session in Uruguay
in November 2010.

In the past, each country tried to control the tobacco epidemic
on its own. The globalization of the epidemic rendered these
efforts ineffective. Traditional public health methods for reducing tobacco use, such as individual interventions by healthcare professionals, were no match for the tobacco industry's
power, transnational reach, formidable resources and active
promotion of tobacco use.
A global public health problem required a global response.
The WHO FCTC represents a new approach in international
health cooperation, using a global legal framework to addressa globalized epidemic.
The WHO FCTC contains core demand- and supplyreduction provisions of proven effectiveness.
It reaffirms the right of all people to the highest standard ofhealth. It inhibits the tobacco industry's ability to influence
the health policies that are designed to protect people fromtobacco. It calls for enhanced international cooperation toprotect present and future generations from the devastating
health, social, environmental and economic consequences oftobacco consumption and exposure to second-hand smoke.

There is more to doCall to governments▪ For Parties to the WHO FCTC: Meet all your obligations under
the treaty. Pass the necessary legislation, and then enforce it▪ For non-Parties: Prioritize the health of your people bybecoming a Party to the WHO FCTC

Call to the public▪ Demand that your governments fully comply with their
obligations under the WHO FCTC
▪ If your government is not yet a Party to the WHO FCTC,
mobilize public support and petition your leadership to ratify
Call to WHO, the Conference of the Parties andinternational partners▪ Fully support countries’ implementation of the WHO FCTC
▪ Recognize the WHO FCTC as a major instrument in the fightagainst the epidemic of noncommunicable diseases
The tobacco epidemic poses a formidable challenge to publichealth and development. But with the WHO FCTC, the odds
against mitigating the epidemic are no longer insurmountable,
if Parties tirelessly pursue full implementation.
By making every day World No Tobacco Day, we stand thebiggest chance of achieving what could be the single largest
positive impact on health in this century.

Links
World No Tobacco Day 2011: www.who.int/tobacco/wntd/2011
WHO Tobacco Free Initiative: www.who.int/tobacco
Framework Convention Secretariat: www.who.int/fctc

Acknowledgement
The World No Tobacco Day 2011 campaign was made possible
through the generosity of the government of Japan.

Contact information
World Health Organization
Tobacco Free Initiative (TFI)
20 Avenue Appia
1211 Geneva 27
Switzerland
Telephone: +41.22.791.4426
Fax: +41.22.791.4832
E-mail: tfi@who.int
www.who.int/tobacco© World Health Organization 2011. All rights reserved. Reference number: WHO/NMH/TFI/11.1

Call to civil society and nongovernmentalorganizations▪ Strongly advocate for full implementation of the WHO FCTC

The core demand reduction provisions in the WHO FCTC arecovered in Articles 6-14, addressing:▪ Price and tax measures to reduce the demand for tobacco▪ Non-price measures to reduce demand, namely:- Protection from exposure to tobacco smoke- Regulation of the contents of tobacco products- Regulation of tobacco product disclosures- Packaging and labelling of tobacco products- Education, communication, training and public awareness- Tobacco advertising, promotion and sponsorship- Demand reduction measures concerning tobacco
dependence and cessation

Supply reduction
The core supply reduction provisions in the WHO FCTC arecovered in Articles 15-17, addressing:▪ Illicit trade in tobacco products▪ Sales to and by minors▪ Provision of support for economically viable alternative
activities

Other areas
The WHO FCTC also covers other important areas such as:▪ Liability: protection of public health policies with respect totobacco control from commercial and other vested interestsof the tobacco industry (Articles 19 and 5.3)
▪ International cooperation, exchange of information andinstitutional arrangements (Articles 20-26)

Advancing to the next level:
promoting full implementationof the WHO FCTC
The WHO FCTC has achieved substantial progress.
▪ The principal bodies of the treaty, the Conference of theParties and the permanent Convention Secretariat, have been
established and are fully functional▪ Guidelines for implementation of the treaty, covering morethan 10 articles, have been adopted or are at an advanced
stage of development▪ A protocol to eliminate illicit trade in tobacco products isbeing negotiated▪ The treaty reporting system is well established, with morethan 80% of the reports expected from Parties alreadyreceived and analysed▪ Support for Parties in meeting their obligations isgradually being put in place through a variety of tools
and mechanisms, such as the dissemination of guidelines,
provision of technical and legal assistance, conveningof needs assessments, training, facilitation of expertiseand technology transfer and promotion of access tointernationally available resources▪ The absolute majority of States have now become Parties
to the WHO FCTC, and several international organizations
have been accredited as observers to the Conference of
the Parties, which has resulted in broader international
coordination and technical cooperation

World No Tobacco Day 2011 highlights the criticalimportance of ensuring full implementation of the
WHO FCTC within all countries. We can each do ourpart to advance tobacco control to the next level by
advocating for complete implementation of the treaty.

A popular and rapidly embraced treaty
180
168

172

162

160
152
142

140
120
116

100
80
60
49

Number of Parties

Demand reduction

The call to action:
implement the WHO FCTC

What is needed now is for the Parties to implement the WHO
FCTC fully.
It is not enough to become a Party to the treaty. Countries
must also pass the necessary legislation, and then enforce it.
Country experiences, as reflected in implementation reports,
already indicate significant achievements as well as challenges
and resource gaps. But much more needs to be done.

40
20
5

0
2003

2004

2005

2006

2007

2008

2009

2010

There is more to doCall to governments▪ For Parties to the WHO FCTC: Meet all your obligations under
the treaty. Pass the necessary legislation, and then enforce it▪ For non-Parties: Prioritize the health of your people bybecoming a Party to the WHO FCTC

Call to the public▪ Demand that your governments fully comply with their
obligations under the WHO FCTC
▪ If your government is not yet a Party to the WHO FCTC,
mobilize public support and petition your leadership to ratify
Call to WHO, the Conference of the Parties andinternational partners▪ Fully support countries’ implementation of the WHO FCTC
▪ Recognize the WHO FCTC as a major instrument in the fightagainst the epidemic of noncommunicable diseases
The tobacco epidemic poses a formidable challenge to publichealth and development. But with the WHO FCTC, the odds
against mitigating the epidemic are no longer insurmountable,
if Parties tirelessly pursue full implementation.
By making every day World No Tobacco Day, we stand thebiggest chance of achieving what could be the single largest
positive impact on health in this century.

Links
World No Tobacco Day 2011: www.who.int/tobacco/wntd/2011
WHO Tobacco Free Initiative: www.who.int/tobacco
Framework Convention Secretariat: www.who.int/fctc

Acknowledgement
The World No Tobacco Day 2011 campaign was made possible
through the generosity of the government of Japan.

Contact information
World Health Organization
Tobacco Free Initiative (TFI)
20 Avenue Appia
1211 Geneva 27
Switzerland
Telephone: +41.22.791.4426
Fax: +41.22.791.4832
E-mail: tfi@who.int
www.who.int/tobacco© World Health Organization 2011. All rights reserved. Reference number: WHO/NMH/TFI/11.1

Call to civil society and nongovernmentalorganizations▪ Strongly advocate for full implementation of the WHO FCTC

The core demand reduction provisions in the WHO FCTC arecovered in Articles 6-14, addressing:▪ Price and tax measures to reduce the demand for tobacco▪ Non-price measures to reduce demand, namely:- Protection from exposure to tobacco smoke- Regulation of the contents of tobacco products- Regulation of tobacco product disclosures- Packaging and labelling of tobacco products- Education, communication, training and public awareness- Tobacco advertising, promotion and sponsorship- Demand reduction measures concerning tobacco
dependence and cessation

Supply reduction
The core supply reduction provisions in the WHO FCTC arecovered in Articles 15-17, addressing:▪ Illicit trade in tobacco products▪ Sales to and by minors▪ Provision of support for economically viable alternative
activities

Other areas
The WHO FCTC also covers other important areas such as:▪ Liability: protection of public health policies with respect totobacco control from commercial and other vested interestsof the tobacco industry (Articles 19 and 5.3)
▪ International cooperation, exchange of information andinstitutional arrangements (Articles 20-26)

Advancing to the next level:
promoting full implementationof the WHO FCTC
The WHO FCTC has achieved substantial progress.
▪ The principal bodies of the treaty, the Conference of theParties and the permanent Convention Secretariat, have been
established and are fully functional▪ Guidelines for implementation of the treaty, covering morethan 10 articles, have been adopted or are at an advanced
stage of development▪ A protocol to eliminate illicit trade in tobacco products isbeing negotiated▪ The treaty reporting system is well established, with morethan 80% of the reports expected from Parties alreadyreceived and analysed▪ Support for Parties in meeting their obligations isgradually being put in place through a variety of tools
and mechanisms, such as the dissemination of guidelines,
provision of technical and legal assistance, conveningof needs assessments, training, facilitation of expertiseand technology transfer and promotion of access tointernationally available resources▪ The absolute majority of States have now become Parties
to the WHO FCTC, and several international organizations
have been accredited as observers to the Conference of
the Parties, which has resulted in broader international
coordination and technical cooperation

World No Tobacco Day 2011 highlights the criticalimportance of ensuring full implementation of the
WHO FCTC within all countries. We can each do ourpart to advance tobacco control to the next level by
advocating for complete implementation of the treaty.

A popular and rapidly embraced treaty
180
168

172

162

160
152
142

140
120
116

100
80
60
49

Number of Parties

Demand reduction

The call to action:
implement the WHO FCTC

What is needed now is for the Parties to implement the WHO
FCTC fully.
It is not enough to become a Party to the treaty. Countries
must also pass the necessary legislation, and then enforce it.
Country experiences, as reflected in implementation reports,
already indicate significant achievements as well as challenges
and resource gaps. But much more needs to be done.

40
20
5

0
2003

2004

2005

2006

2007

2008

2009

2010