Press Release
For immediate release
PARCO ENTERS INTO A LEASE AGREEMENT WITH AMARA’S 100 AM TO OPEN JAPANESE CONCEPTZONE “ITADAKIMASU BY PARCO”.
PARCO to open authentic Japanese cuisine zone in Tanjong Pagar area, which will give new
options for gourmand in Singapore

Artist’s impression

SINGAPORE, 25 April 2016 - PARCO (SINGAPORE) PTE LTD, a subsidiary company of PARCO Co., Ltd. inJapan, has signed a Lease Agreement with the Amara Group, securing 14,000 square feet of F&B space atlevel 3 of 100 AM, 100 Tras Street.
Planning to open in the last quarter of 2016, Parco will create a new restaurant zone housing a variety ofauthentic Japanese cuisines, which will be named “itadakimasu by PARCO”.
Shigeyoshi Sato, CEO of PARCO (SINGAPORE) PTE LTD, said, “100 AM is a strategic choice for our new“itadakimasu by PARCO” concept in Singapore as it is located within the Central Business District, surroundedby new exciting developments such as the Tanjong Pagar Centre and the future Tanjong Pagar port areadevelopment. The area also has a mixture of residential developments and hotels within walking distance. Our
restaurant mix will be a boost to the large working population and residents in the vicinity.”
100 AM is the only full-fledged shopping mall in the west-end of the Central Business District. 100 AM aims tocreate a brand new shopping experience featuring a wide variety of retail, lifestyle and dining concepts
tailored to meet the changing lifestyle in the new vibrant and dynamic hub of Tanjong Pagar.
Albert Teo, CEO of Amara Holdings Limited, said, “We welcome PARCO, an iconic and reputable name, to ourstrong mix of tenant base, comprising of F&B establishment and retail brands offering a wide lifestyle choice,from fine dining to casual eateries, gourmet coffee to trendy retailers. This new F&B concept “itadakimasu byPARCO” is a strategic fit and ties in well with 100 AM, which appeals to modern, inner city urban dwellers withhigh purchasing power. We are confident that this unique dining concept by PARCO will be a strong draw for
shoppers and residents alike.”
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About Parco Co., Ltd. (http://parco.jp)
Parco Co., Ltd, a listed company in Japan, opened the first store in Ikebukuro, Tokyo in 1969 and has
successfully established itself as an iconic fashion building with the strong fashion image built through astrategic tenant mix and unique advertising activities. The company currently operates 19 domestic stores
located throughout Japan, including Shibuya, Sapporo, Nagoya, and Fukuoka by employing “Total ProducingAbility”, which incorporates its wide range of expertise in the field of marketing, planning, designing, andmanaging /operating shopping complexes.
The Company is now one of the largest shopping complex developers with the image of fashion-orientedinnovator in Japan and is ceaselessly exploring the opportunities to expand its business domestically andinternationally.
In 2016, new annex store will open in Sendai. In addition the company is planning to open new store in Ueno,Tokyo in 2017.
About Parco (Singapore) Pte Ltd (http://www.parco.com.sg)
Parco (Singapore) Pte Ltd, a subsidiary company of Parco Co., Ltd., was established in 1991 as part of its
growth strategy to explore and expand its business in Southeast Asia region. With expertise in mall
management, Parco (Singapore) Pte Ltd has rendered its services to manage Bugis Junction in 1991, followedby The Central in 2005. It has also opened a shopping complex as Parco Marina Bay in Millenia Walk from2010 to 2014. Parco (Singapore) Pte Ltd also provides consultancy and real estate services. Parco(Singapore) Pte Ltd has successfully introduced new-to-Singapore Japanese retailers and F&B operators andcreated the Japanese restaurant zone ”Itadakimasu” in Parco Marina Bay. This was made possible by tapping
into Parco Co., Ltd.’s vast network of 3,000 tenants, and building up the local Singapore network since Parco(Singapore) Pte Ltd had its presence in 1991.
About 100 AM
100 AM (AM pronounced as ‘em’), owned and managed by Amara Hotel Properties Pte
Ltd (“AHPPL”, a subsidiary of Amara Holdings Limited) is the only full-fledged shopping
mall in the west-end of Singapore’s Central Business District. 100 AM aims to create abrand new shopping experience featuring a wide variety of retail, lifestyle and dining
concepts tailored to meet the changing lifestyle in the new vibrant and dynamic hub ofTanjong Pagar.

About Amara Holdings Limited
Mainboard-listed Amara Holdings Limited (“Amara”), a homegrown integrated lifestyle group, is principally
engaged in three business areas, namely, Hotel Investment and Management, Property Investment andDevelopment, and Specialty Restaurants and Food Services.
Apart from a portfolio of upscale hotels in Singapore, Bangkok and Shanghai, Amara’s Property Investment
and Development operations span across the retail, commercial and residential sectors. Some of Amara’s
recent residential projects include a 12-storey freehold boutique development, M5, and six-storey freehold
boutique development, Killiney 118 – both strategically located near Orchard Road, amongst others.
For more information, please visit www.amaraholdings.com.

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Media contacts
Name: Eileen Tan

Name: Dolores Phua / Amelia Lee

PARCO (SINGAPORE) PTE LTD

CITIGATE DEWE ROGERSON, iMAGE

DID: 65959106

TEL: 65345122

Email: mltan@parco.sg

Email: dolores.phua@citigatedrimage.com /amelia.lee@citigatedrimage.com

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