SUPPLEMENTAL/BID BULLETIN NO. 2
Procurement of Consulting Services of an Agency for Public Relations(DOT-BAC REI No. 2020-005)
This Supplemental/Bid Bulletin No. 2 is issued to all shortlisted bidders to clarify, modify and/or amend itemsin the Bidding Documents as discussed and agreed during the Virtual Pre-Bid Conference held on 27 July 2020 for theaforementioned project. This shall form part of the Bidding Documents.
I. The following portions of the Bidding Documents are hereby amended as follows:
A. Section V. SPECIAL CONDITIONS OF CONTRACTGCC Clause
53.5(a)No advance payment is allowed. In lieu of advance payment, the Consultant isallowed to be paid by the Procuring Entity upon completion of the following
milestones:
Milestones% ofPayment
10%

Submission of approved research report
Submission of approved strategy action plan

10%

Submission of rollout report of the approved PR plan andimplementation calendar for the first month of the campaign rollout

20%

Submission of rollout report of the approved PR plan andimplementation calendar for second month of the campaign roll-out

20%

Submission of rollout report of the approved PR plan andimplementation calendar for third and fourth month of the campaign
roll-out

20%

Submission of terminal report of the whole campaign and workshop

20%

TOTAL

100%

B. Section VI. TERMS OF REFERENCE
II.

Scope of Work, Deliverables and Budget Allocation

SCOPE OF WORK
Phase 1: Research
B. Public and Media Relations
1. xxx
2. xxx
3. analysis of each public segment
including stakeholders in terms of
their wants, needs, and expectations
about the current issues, theirrelationship to the organization, theirinvolvement in communication andwith various media, and a variety ofsocial, economic, political, cultural

DELIVERABLES

1and technological trends that may
affect them.
4. xxxPhase 2: Strategy

A detailed and comprehensive public relations
strategy.

xxx
Include a step by step work plan on how theagency will execute the PR strategy(additional provision)

Phase 3: Implementation of Strategic Plan
The agency must implement each approved planof action and deliverables proposed by the agency
and approved by DOT.
The following deliverables are the MINIMAL
requirements. The agency will be basing thedeliverables on the approved PR strategy andother additional requirements stated by DOT
during the campaign run. (additional provision)

This will be formally presented to DOT
management and has to be approved before it
can be accepted as the final output.
The following are the minimum requirements of
DOT and can be adjusted based on theapproved public relations strategy.
1. xxx
2. At least 60 press release, or multimedia
content. Each press release, advertorial, etc.,
are required to be featured in at least 3 major
media outlets (whether digital or traditional).
3. xxx4. A comprehensive PR campaign plan andimplementation of the following:a. Local Tourism Campaign
b. New Normal Campaignc. Sustainable Tourism Campaign
d. Stakeholder Engagement Campaign
e. Tourism Recovery Campaign
Note: PR campaigns will depend on theactivity of the Department, as such new
campaigns will be added to this list and theagency must strategize, plan and execute as
directed by DOT. (additional provision)

Phase 4: News, social media and sentimentmonitoring

Weekly reports on traditional and social media
news, issues and sentiments.
News monitoring should include weeklypress pick-ups, a weekly report of thedevelopments and trends in the industry andthe recommended action plan. (additionalprovision)

III. Project Duration and Budget Allocation
1. The campaign shall be for a period of four (4) months, to commence upon the receipt ofConsultant of the Notice to Proceed (NTP).
2. xxx3.

The proposed payment scheme for the campaign will be billed progressively uponcompletion of the following milestones:
MILESTONES% OF PAYMENT

Submission of approved research report
Submission of approved strategy/ action plan
Submission of rollout report of the approved PR plan and implementation
calendar for the first month of the campaign roll-out

10%
10%
20%

2

Submission of rollout report of the approved PR plan and implementation
calendar for second month of the campaign roll-out
Submission of rollout report of the approved PR plan and implementation
calendar for the third and fourth month of the campaign roll-out
Submission of Terminal Report for the whole campaign and workshop

20%
20%
20%
100%

4. Other qualifications of the required media agency for this project are stated in the Bid Data Sheet(BDS).
II. The following clarifications are provided for the guidance and reference of the shortlisted bidders:A. On the Pitch Presentation
Shortlisted bidders who will be declared “passed” during the opening of Technical Bids on 10 August2020 will be required to present their proposed campaign to the BAC-TWG on the same day via MS
Teams from 1:00 pm onwards, as part of the Technical Bid Evaluation.

A maximum of thirty (30) minutes will be given for each agency for its presentation and ten (10)minutes for the question and answer portion with the BAC TWG.

Requirements on the pitch presentation:
1. Present a cost estimate for the following deliverables, previous cost estimates or invoices fromprevious projects are accepted
a. Press releaseb. Researchc. Digital Stakeholder meetingd. Project activation
2. Include a budget proposal and timeline
3. In the PR plan presentation, it should take into consideration that DOT is also a major economic
driver in the country and provides livelihood to millions of Filipinos. As such, we recommendthat in the presentation this should be considered in the PR strategy.
4. The PR presentation should include the overall strategy for 4 months. It should also include anoverview of how the bidder plans to execute a PR plan for a specific DOT campaign, specificallyfor DOT Sustainability campaign.

Shortlisted bidders are requested to submit three (3) sets of print-outs and flash drive of theirpresentation, to be included in their technical and financial bid submission on 10 August 2020.

III. Response to Additional Inquiries received from Shortlisted Consultants
While the TOR states that there is no need for international media monitoring , we would like to ask
what countries the DOT would like to prioritize should we have enough budget to include it? Hope
you can provide your top 3-5 in order or priority
Answer: Thailand, Vietnam, Singapore, South Korea, Taiwan and European countries

We would like to ask if there is a campaign brief that you can share with us for the new PRcampaigns:
a. Local tourism campaign
b. New normal campaignc. Sustainable tourism
d. Rehabilitation of the industry
e. Stakeholder consultation
Answer: There is no available campaign brief, but the agencies can use the DOT Sustainable
Tourism campaign as an example.

For the guidance and information of all concerned.
03 August 2020
ASEC. ROBERTO P. ALABADO III
DOT-BAC Chairperson3