PRADA spaPRESS RELEASEPRADA SPA APPROVES GROUP RESULTS TO JULY 31, 2015
REVENUE GROWTH OF 4.2% AT CURRENT EXCHANGE RATES COMPARED TO FIRST HALF OF2014. DIFFICULTY ON ASIA-PACIFIC MARKET MORE THAN COMPENSATED FOR BY GROWTH ONMARKETS IN EUROPE, AMERICAS, MIDDLE EAST AND JAPANIN LINE WITH SELECTIVE STRATEGY ADOPTED, RETAIL NETWORK SALES HAVE INCREASEDMORE THAN WHOLESALE CHANNEL SALES.
THANKS TO INCISIVE MEASURES TO IMPROVE BUSINESS PROCESSES, EBITDA FOR THESECOND QUARTER HAS REACHED 27.8%, SIGNIFICANTLY IMPROVED ON THE FIRST QUARTER(19.6%), TAKING EBITDA MARGIN FOR THE FIRST HALF OF THE YEAR TO 24.1%.
THE EBIT TREND IS EVEN MORE POSITIVE: 20.3% IN THE SECOND QUARTER AGAINST 11.0% INTHE FIRST QUARTER AND 16.1% ON CONSOLIDATED NET REVENUES FOR THE FIRST HALF OFTHE YEAR AS A WHOLE.
NET PROFIT FOR THE FIRST HALF OF THE YEAR AMOUNTED TO € 188.6 M OF WHICH € 58.7 MGENERATED IN THE FIRST QUARTER AND € 129.9 M IN THE SECOND QUARTER.

Milan, September 15, 2015 – The Prada SpA Board of Directors today reviewed and approved
the Consolidated Interim Report for the six months ended July 31, 2015, together with the results
for the second quarter of the year.
Consolidated net revenues for the six months ended July 31, 2015 amounted to Euro 1,824.4
million, with a 4.2% increase, at current exchange rates, on the corresponding period in 2014. The
increase is entirely attributable to the retail channel, as a result of the selective strategy pursued by
the Group with the aim of further enhancing the activities of its Directly Operated Stores.
Consequently, wholesale channel sales for the period ended July 31, 2015 decreased to stand at
Euro 249 million (-13.8% at current exchange rates), in line with the ongoing rationalization of thenetwork of wholesale partners.
Meanwhile, the sales of the Group’s retail network have grown by 7.6% at current exchange rates
to stand at Euro 1,552.4 million. On top of the positive exchange rate effect, the 605 Directly
Operated Stores (DOS) also benefited from general improvement in sales performance.
Retail channel by geographical area and by brand
The European market has continued to grow with revenues for the first six months of the year up
at both current exchange rates (+12.4%) and constant exchange rates (+10.8%) thanks to asteady flow of tourists together with a recovery in consumption by domestic customers.
The Japanese market has also performed extremely well with growth at both current exchange

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rates (+11.7%) and constant exchange rates (+4.9%); double digit rates of growth were achieved
throughout the second quarter.
Meanwhile, the Asia Pacific market shows the same negative trend as in the first quarter of theyear, offset by a positive exchange rate effect. Hong Kong and Macau remain the markets whichmainly affected the weak performance in this geographical area.
At current exchange rates, sales increased in the Americas and in the Middle East (both by 15%);in the Middle East, performance improved significantly in real terms in the second quarter.
Moving on to the retail channel by brand, Prada has recorded a 5.4% increase at current
exchange rates, entirely attributable to the exchange rate effect, and has been impacted by thenegative economic situation in the Asian market. Meanwhile, Miu Miu continues to grow withrevenues up at both current exchange rates (+18.7%) and constant exchange rates (+6%) and an
acceleration achieved in the second quarter of the year. Church’s has also achieved sales
growth (+18.6% at current exchange rates) with the volumes trend also remaining largely positive.
Finally, Car Shoe has performed broadly in line with prior year.
Margins for the period benefited from the initial effects of the broad review of main businessprocesses aimed at increasing efficiency. This is confirmed by the significant improvement inEBITDA and EBIT in the second quarter compared to the first three months of the year.
EBITDA for the first half of the year amounted to Euro 440.1 million or 24.1% of consolidated netrevenues, while EBIT stood at Euro 293.2 million or 16.1% of consolidated net revenues.
Net Profit was Euro 188.6 million or 10.3% of consolidated net revenues.

Patrizio Bertelli, Chief Executive Officer of Prada Spa, commented: “The luxury goods market isundergoing a period of significant change which must be met with a far-reaching, long-term
strategy. Our commitment remains centered on creative dynamics and the spirit of innovation, sothat we can constantly increase the levels of excellence of our products. In operational terms, wewill continue with our thorough review of business processes in order to make them moreefficient.
The Group’s primary objective remains the creation of value in the long-term for shareholders, ourcustomers and employees.”PRADA spa

For further information, please contact:
Prada Press OfficeTel. +39 02.541921
e-mail: ufficio.stampa@prada.com
PRADA GROUP
The PRADA Group –HKSE Code: 1913 – is one of the world leaders in the luxury goods sector where itoperates with the Prada, Miu Miu, Church’s and Car Shoe brands in the design, production and distributionof luxury handbags, leather goods, footwear, apparel and accessories. Moreover, in 2014, Prada acquires
the 80% of Angelo Marchesi srl, owners of the historic Milanese pastry shop founded in 1824. The Group
operates, under licensing agreements, in the eyewear and fragrance sectors. Its products are sold in 70
countries worldwide through a network that included 605 directly operated stores (DOS) at July 31, 2015 anda select network of luxury department stores, independent retailers and franchise stores.