9M-23 Revenue

Milan, October 31st 2023
1October 31st 2023

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2October 31st 2023

AgendaAndrea GuerraBusiness Update
Andrea Bonini9M-23 Revenue Update
Andrea Guerra
Closing Remarks
Q&A Session

3October 31st 2023

Solid performance with Retail Sales +17%
in the first nine months of 2023•

Solid performance thanks to high desirability and brand momentum forboth Prada and Miu Miu•

Achieved Net Revenues of € 3.3 bln, +17% constant fx•

Strong and high quality Retail growth of +17% constant fx, driven by full
price like-for-like sales••

Positive Q3 at +10%, against the most challenging comps of 2022,
particularly for Prada

Double-digit growth across all regions excluding Americas in the ninemonths, with Japan exhibiting remarkable performance•

Solid underlying demand in Asia Pacific and Europe in Q3,
albeit more moderate yoy growth due to comps, as anticipated•Acceleration of investments behind the brands and in the stores•

Continued progress on the strategic, organisational and digital
evolution of the Group4

October 31st 2023

PradaQ3 update•

Excellent reception of SS24 Women’s show,
celebrating the brand's 110-year history by reinterpreting
its authentic design codes and cultural identity•

Continued success of the collections, with FW23
resonating strongly with clients•“In conversation with a flower” campaign withlocal physical activations worldwide, windows
takeover and pop-ups at Harrods•

Continued focus on strengthening Leather Goods
icons, drawing on the success of Galleria’s campaign,and unveiled new styles•

Remarkable response to the launch of Prada Beauty
Makeup and Skincare with progressive roll-out•

Continued engagement with clients and the broader
community••

Prada Mode “Plural and Parallel” at the culturalvenue KOTE, in Seoul

Announced partnership with Axiom Space on NASA’s
lunar spacesuits for the Artemis III mission, leveraging
Prada’s decades of technological know-how

5October 31st 2023

Miu Miu
Q3 update•

Outstanding performance globally, supported by growing brandawareness and increasingly strong client connections globally•

Highly acclaimed SS24 show•

Excellent reception of collections driving sustained growth across
categories and brand’s appeal across geographies••

Strengthened Wander and Arcadie position as icons in both thedistinctive Matelassé and the newly introduced materials•

Released the first “Church’s x Miu Miu” collaboration, infusing
the formality of the heritage brand with the free spirit of Miu Miu

Continued to build and nurture the Miu Miu community throughspecial events and activations:•#26 Miu Miu Women’s Tales in Venice•

Announcement of the Miu Miu Women’s Tales Committee•Miu Miu Summer Club in Seoul and Los Angeles•

Miu Miu Select in Nanjing

6

October 31st 2023

AgendaAndrea Guerra
Business Update
Andrea Bonini
9M-23 Revenue Update
Andrea Guerra
Closing Remarks
Q&A Session

7

October 31st 2023

Net Revenues by Channel
Performance driven by high-quality Retail growth€ mln% at constant fx9M-22

Retail

9M-23

9M-23vs.
9M-22

Q3-23vs.
Q3-22

2,653

2,979

+17%

+10%

Wholesale279

291+6%-1%

Royalties

4473+67%

+67%

Total

•

2,976

3,344

+17%

Wholesale
9%+10%

Royalties2%

Retail89%

Retail growth of +17% in the first nine months of 2023, driven by full price, like-for-like sales•

Solid Q3 performance against toughest basis of comparison of 2022 (+32% in Q3-22)•Growth supported by both average price and full price volumes•

Positive and controlled evolution of Wholesale, in line with strategy•Continued strong Royalty growth supported by both eyewear and fragrances•Negative FX impact of 444 bps on performance at current exchange rates

8October 31st 2023

Retail Sales by Brand
Solid growth at Prada; remarkable outperformance at Miu Miu€ mln% at constant fx

9M-22

Prada

9M-23

9M-23
vs.
9M-22

Q3-23
vs.
Q3-22

2,304

2,500

+13%+5%

Miu Miu

314

446+49%+48%

Church’s

24

19-19%-15%

Other(1)Total•

14+19%+31%

2,653

2,979+17%+10%

Miu Miu
15%Prada
84%

High-quality growth at Prada in the nine months, driven by full price like-for-like sales••

12Church's Other
0%1%

Positive performance in Q3 with solid underlying trends; more moderate year-on-year growth on very
challenging basis of comparison, particularly in Europe

Excellent performance at Miu Miu in the nine months, with Sales contribution reaching 15% of total Retail•Strong trend continuing in Q3 with sustained growth across all regions and categories(1) Includes Marchesi and Car Shoe

9October 31st 2023

Retail Sales by Geography
Double-digit growth across all regions excluding Americas€ mln% at constant fx

9M-22

9M-23

9M-23vs.
9M-22

Q3-23vs.
Q3-22

Asia Pacific

910

1,043

+21%+13%

Europe831

941+17%+6%

Americas550536-1%-2%Japan249

334+47%+42%

Middle East114

125+12%+7%

Total

2,653

2,979

+17%+10%MiddleEast 4%Japan
11%
APAC
35%

Americas18%

Europe32%• Strong growth in Asia Pacific, against a volatile basis of comparison with significant disruption in Q2 / Q4 2022
-Continued double-digit growth in Q3 despite tougher comps; HK and Macau keep exhibiting higher growth• Double-digit growth in Europe supported by both domestic and tourist spending-Positive performance in Q3 with solid underlying demand; more moderate yoy growth on tough comps-European cluster remains in growth in Q3• Americas ended the nine months substantially flat; Q3 showing mild improvement vs. Q2• Japan reported outstanding growth in the nine months, with similar trend extending to Q3 as well
• Solid double-digit growth in Middle East in the nine months; slight moderation in Q3
10October 31st 2023

Retail Sales by ProductGrowth across all categories with RTW continuing to lead€ mln% at constant fx

9M-22

Leather Goods

1,346

Ready to Wear

•732

9M-23

9M-23vs.
9M-22

Q3-23vs.
Q3-22

1,391+8%

+1%

923

+32%

+25%

Footwear498556+16%+10%

Other

77

109+46%

+40%

Total

2,653

2,979

+17%+10%

Other
4%

Footwear19%
Leather
Goods
47%
RTW
31%

Growth in Leather Goods supported by both new and iconic lines in the first nine months of the year
-Continued focus on Prada’s icons, drawing on success of Galleria’s Q2 campaign, and successful launch ofnovelties in Q3; success of Miu Miu Wander and Arcadie further confirmed•

RTW fastest growing category thanks to continued and sustained success of both Prada and Miu Miu collections•Footwear collections also have continued to resonate strongly with clients, accross lifestyle, sneakers and formal

11

October 31st 2023

AgendaAndrea Guerra
Business Update
Andrea Bonini
9M-23 Revenue Update
Andrea Guerra
Closing Remarks
Q&A Session

12

October 31st 2023

Closing Remarks•Very solid performance in the nine months•

Another positive quarter, against the most challengingcomps of 2022•

Strong excitement around our brands, positioning theGroup well vis-à-vis 2023 ambition and long term future•

Further progress on the path to retail excellence, with11 quarters of uninterrupted, significant full price likefor-like sales growth•

Ready, in an uncertain economic and geopolitical
backdrop, for the very important holiday season in frontof us•

Planning a 2024 with more innovation, more flexibility
and more investments in brands’ desirability and stores

13October 31st 2023

AgendaAndrea Guerra
Business Update
Andrea Bonini
9M-23 Revenue UpdateAndrea Guerra
Closing Remarks
Q&A Session

14

October 31st 2023