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Limited take no responsibility for the contents of this announcement, make norepresentation as to its accuracy or completeness and expressly disclaim any liability
whatsoever for any loss howsoever arising from or in reliance upon the whole or any
part of the contents of this announcement.

Via A. Fogazzaro n. 28, Milan, Italy
Registry of Companies of Milan, Italy: No. 10115350158(Incorporated under the laws of Italy as a joint-stock company)(Stock Code: 1913)PRELIMINARY SALES FIGURESOF FINANCIAL YEAR 2015

This announcement is made pursuant to Rule 13.09 of the Listing Rules andSection 307B(1) of the Securities and Futures Ordinance. PRADA S.p.A.
provides its preliminary sales figures for the financial year ended January 31,
2016.
PRADA S.p.A. (the “Company” and, together with its subsidiaries, the “Group”)
is pleased to announce the preliminary sales figures of the Group for thefinancial year ended January 31, 2016. This announcement is made pursuant
to Rule 13.09 of the Rules Governing the Listing of Securities on The StockExchange of Hong Kong Limited (the “Listing Rules”) and Section 307B(1) ofthe Securities and Futures Ordinance.
The consolidated net revenues of the Group for the financial year ended
January 31, 2016 amounted to Euro 3,545 million, the same level as reported
for the 2014 financial year (Euro 3,552 million), thanks to the growth of theretail network which made up for the sales decrease in wholesale channel, inline with the previously announced plan to step up the contribution of theretail network while reducing the wholesale channel.
In more detail, wholesale revenues for the 2015 financial year amounted toEuro 444 million, with a Euro 88 million decrease. Meanwhile the revenues of
the retail network – 618 DOS as at January 31, 2016 – have reached Euro
3,057 million, a Euro 76 million increase at current exchange rates.
Licensed products (eyewear and fragrances) performed well and royalties, at
Euro 44 million as at January 31, 2016, were 14% higher: eyewear made its
contribution to this growth, as did the first Miu Miu fragrance, which waslaunched during the second half of the year.

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In more detail, the retail channel performance by region are as follow:-Europe recorded healthy sales growth of 6% at current exchange rates
and 5% at constant exchange rate; a steady flow of tourists, especiallyfrom the Asia Pacific region and the United States, sustained sales
growth. The results of the Italian market have been even better andremained positive in the fourth quarter;-

the continuing upward trend in the Japanese market – unbroken now
since 2010 – saw growth of 11% for the full year at current exchange
rates, or 4% at constant rates;-thanks to favorable exchange rates, sales on the American market grewby 5%: in real terms, there was a 9% decrease largely because of thesignificant strengthening of the US Dollar which affected the inflow oftourists to the area;-

the economic situation of the Chinese market remains negative although
there was some improvement in the final quarter. Consequently, in the2015 financial year, the entire Asia Pacific area (excluding Japan)
recorded a 4% revenue decrease at current exchange rates and a 16%
decrease at constant exchange rates;-Middle East: a good fourth quarter meant the financial year ended with
11% growth at current exchange rates; while limiting the decrease atconstant rates to 5%.

Moving on to the retail channel by individual brand, Prada recorded a 1%
increase for the 2015 financial year to Euro 2,486 million, entirely attributable
to the exchange rate effect. Meanwhile, Miu Miu enjoyed revenue growth atboth current exchange rates (+10%) and constant exchange rates (+1%) and its
performance improved in the fourth quarter. Church’s also achieved growth forthe 2015 financial year of 14% at current exchange rates and its performance
was also positive at constant exchange rates, +7%.
Mr. Patrizio Bertelli, Chief Executive Officer of the Company, commented:“Throughout 2015, we had to deal with an economic environment

characterized by extreme volatility in currency markets, as well as by thedeteriorating geopolitical situation in many world regions. These two factors
have made prices fluctuate wildly and diverted tourist traffic in sudden andunpredictable ways. Our retail network – now truly global thanks to investment
in recent years – enables us to keep developing a direct relationship with ourever more demanding customer all over the world. In the coming months, theGroup will be focusing its energies on the development of new commercial andmarketing initiatives to sustain organic growth, also by means of an extensive
digital project to strengthen dialogue with our customers. These actions, taken
against the background of rigorous and disciplined cost control, will enable us
to consolidate our market position with satisfactory margins and returns oninvestment.”
2The information contained in this announcement is based on a preliminary
assessment of the management accounts of the Group for the financial year
ended January 31, 2016, which have not been audited or reviewed by theCompany’s auditors. Shareholders of the Company and potential investors areadvised to exercise caution when dealing in the shares of the Company.
The audited consolidated results of the Group for the financial year ended
January 31, 2016 will be published following the approval by the Board ofDirectors at the meeting which will take place in the first half of April 2016.

By Order of the Company
PRADA S.p.A.
Mr. Carlo Mazzi

Chairman
Milan, Italy, February 17, 2016
As at the date of this announcement, the Company’s executive directors are Mr. Carlo
MAZZI, Ms. Miuccia PRADA BIANCHI, Mr. Patrizio BERTELLI, Mr. Donatello
GALLI and Ms. Alessandra COZZANI; the Company’s non-executive director is Mr.
Gaetano MICCICHÈ and the Company’s independent non-executive directors are Mr.
Gian Franco Oliviero MATTEI, Mr. Giancarlo FORESTIERI and Mr. Sing Cheong
LIU.

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