PRADA spa

PRESS RELEASEPRELIMINARY SALES FIGURES FOR FINANCIAL YEAR 2013

ANOTHER YEAR OF GROWTH FOR THE PRADA GROUP
Total sales + 13% at constant exchange rates
Retail sales + 18% at constant exchange rates
Same Stores Sales Growth + 7 %Milan, February 12, 2014
The Prada Group recorded sales of Euro 3,586 million in the financial year ended
January 31, 2014, a 9% increase on financial year 2012. At constant exchange rates,sales grew by 13%.
Sales channel
Sales by Directly Operated Stores totaled Euro 2,996 million with a 12% increase onthe previous financial year (+18% at constant exchange rates). The growth was thanks
to newly opened stores and to Same Store Sales Growth of 7%, which remained
constant in all four quarters. Meanwhile, wholesale channel sales decreased by 7%(- 6% at constant exchange rates), entirely as a result of the strategy adopted by theGroup in recent years to streamline the wholesale network and, in Europe in particular,
to be selective of independent retailers based on quality and reliability.
Geographical area
Strong growth on all markets:-Asia Pacific achieved important progress in 2013 with growth of 11% (+14% atconstant exchange rates). Greater China made a fundamental contribution to growth in
this area with sales for the year of Euro 826 million, +15% at constant exchange rates.
- the American market again performed extremely well in the fourth quarter andachieved 11% growth for the year as a whole (+15% at constant exchange rates),PRADA spa

entirely thanks to the retail channel which grew by 36% at constant exchange rates.
- the European market held up well, bearing in mind the difficult economic environment
and the recent strengthening of the Euro, with sales growth of 5% (+6% at constantexchange rates); as in the United States, the growth was driven by the retail channel(+11% at constant exchange rates), while wholesale channel sales were down on theprevious financial year.
- Japan continues its expansionary phase and revenues grew by 24% at constantexchange rates, though the ongoing weakening of the Yen meant that Euro equivalentrevenues were broadly in line with 2012 (+1%).
- the contribution made by the Middle East to Group sales grew strongly: at January 31,
2014, there were some 16 DOS in this area and they generated sales of Euro 90 million.
BrandsThe Prada brand achieved excellent results with sales growth of +11%, (+16% atconstant exchange rates), especially in the retail channel where it recorded one of thehighest growth rates in the sector (+20% at constant exchange rates), confirming thestrength of the brand.
Miu Miu also achieved sales growth of +1% (+6% at constant exchange rates). In thiscase, too, the retail channel drove sales growth (+10% at constant exchange rates) withencouraging signs from emerging markets (including China) and the Americas.
The Church’s also recorded a positive trend in 2013 with +3% sales growth at constantexchange rates while Car Shoe sales were down because of the decrease in thewholesale channel.
During the year, in line with its strategy, the Group continued to expand the retail
network opening 79 stores (net) and reaching a total of 540 DOS (Directly OperatedStores) at the end of January 2014; this total included 330 Prada DOS, 150 Miu Miu, 52
Church’s and 8 Car Shoe.
Patrizio Bertelli, Chief Executive Officer of Prada Spa declared “The 2013 financial yearwas the fourth consecutive year of strong growth. Against an unfavorable background of

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exchange rate volatility and the ongoing negative economic situation in Europe, we havemaintained one of the highest rates of growth in the sector and have continued to pursue
our objectives of retail growth. Moreover, in Italy, we launched a program of investment
to improve our production structure and train our human resources with the aim ofachieving constant improvement of quality and growth of industrial culture. The
investments made, together with important marketing initiatives in support of the imageof our brands, enable us to look forward with confidence to further progress in 2014.
The presence of our retail network on all markets, our leadership in terms of creativity
and innovation and the strength of our brands will provide a strong foundation for ourfuture strategy.
Full results regarding performance in the 2013 financial year will be published following
approval by the Board of Directors at the meeting provisionally scheduled for April 2,
2014.

For further information, please contact:

Prada spa
Prada Press OfficeTel. 02.541921
e-mail: ufficio.stampa@prada.com
PRADA Group
The PRADA Group –HKSE Code: 1913 – is one of the world leaders in the luxury goods sector where it
operates with the Prada, Miu Miu, Church’s and Car Shoe brands in the design, production and distributionof luxury handbags, leather goods, footwear, apparel and accessories. The Group also operates, underlicensing agreements, in the eyewear, fragrances and mobile telephone sectors. Its products are sold in 70
countries worldwide through 540 directly operated stores (DOS) at January 31, 2014 and a select network ofluxury department stores, independent retailers and franchise stores.