PRADA spa

PRESS RELEASEPRADA GROUP PRELIMINARY SALES FIGURES FOR THE FIRST HALF OF 2015

Milan, August 7, 2015
The consolidated net revenues of the Prada Group for the six months ended July 31, 2015
amounted to Euro 1,823 million, with a 4% increase compared to the corresponding period in
2014, entirely thanks to the retail channel which more than compensated for a decrease inwholesale channel sales.
Indeed, the sales of the wholesale channel for the period ended July 31, 2015 totaled Euro 248
million and are down by 14% at current exchange rates, in keeping with the strategy ofrationalization of the network of wholesale partners.
Retail channel by geographical area
Vice-versa, the sales of the Group’s retail network have grown by 8% at current exchange rates
to stand at Euro 1,552 million, benefiting from the positive effect of exchange rates accompanied
by a general improvement in sales performance.
The European market has continued to grow with revenues up at both current exchange rates+12% and constant exchange rates +11%, thanks to a steady flow of tourists together with arecovery in consumption by domestic customers.
The Japanese market has also performed extremely well with growth at both current exchange
rates +12% and constant exchange rates +5%; double digit rates of growth were achieved
throughout the second quarter.
Meanwhile, the Asia Pacific market shows a similar negative trend, as in the first quarter of theyear, offset by a positive rate exchange effect. Hong Kong and Macau remain the main drivers
affecting the performance in this geographical area.
At current exchange rates, sales increased in the Americas and in the Middle East reaching
15% growth in both markets; in the Middle East, performance improved significantly in real terms
in the second quarter.
Retail channel by brand
The Prada brand has recorded 5% growth at current exchange rates which is entirely attributable
to the exchange rate effect, mainly because of the adverse economic situation in the AsianPRADA spamarket. Meanwhile, Miu Miu continues to grow with revenues up at both current exchange rates+19% and constant exchange rates +6%, showing an acceleration in the second quarter of theyear. Church’s has also achieved sales growth, +19%, with the volumes trend also remaining
largely positive. Finally, Car Shoe has performed broadly in line with prior year.
Patrizio Bertelli, Chief Executive Officer of Prada Spa, commented: “Sales in the first half of 2015reflect an economic and exchange rate landscape that remains rather volatile with the continuing
weakness of important markets like Hong Kong and Macau and the uncertainty that is looming onother Asian markets. Our distribution structure, which has achieved an appropriate global
presence, together with our awareness of the specific needs of the various markets, has enabled
us to compensate for the drop in sales in Asia Pacific thanks to growth on markets which are
currently more dynamic like Europe and Japan. We will continue to prioritize measures intended
to sustain long-term growth focusing on our manufacturing tradition and innovation, as again
confirmed recently by the success of our latest collections.”
Full results for the first half of financial year 2015 will be announced upon approval by the Boardof Directors at a meeting provisionally scheduled for September 30, 2015.

For further information, please contact:

Prada Press OfficeTel. +39 02 541921
e-mail: ufficio.stampa@prada.com

PRADA GROUP
The PRADA Group –HKSE Code: 1913 – is one of the world leaders in the luxury goods sector where it
operates with the Prada, Miu Miu, Church’s and Car Shoe brands in the design, production and distributionof luxury handbags, leather goods, footwear, apparel and accessories. Moreover, in 2014, Prada acquires
the 80% of Angelo Marchesi srl, owners of the historic Milanese pastry shop founded in 1824. The Group
operates, under licensing agreements, in the eyewear and fragrance sectors. Its products are sold in 70
countries worldwide through a network that included 605 directly operated stores (DOS) at July 31, 2015 anda select network of luxury department stores, independent retailers and franchise stores.