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Limited take no responsibility for the contents of this announcement, make norepresentation as to its accuracy or completeness and expressly disclaim any liability
whatsoever for any loss howsoever arising from or in reliance upon the whole or any
part of the contents of this announcement.

Via A. Fogazzaro n. 28, Milan, Italy
Registry of Companies of Milan, Italy: No. 10115350158(Incorporated under the laws of Italy as a joint-stock company)(Stock Code: 1913)PRELIMINARY SALES FIGURESFIRST HALF OF FINANCIAL YEAR 2015

This announcement is made pursuant to Rule 13.09 of the Listing Rules andSection 307B(1) of the Securities and Futures Ordinance. PRADA S.p.A.
provides its preliminary sales figures for the six months ended July 31, 2015.
PRADA S.p.A. (the “Company” and, together with its subsidiaries, the “Group”)
is pleased to announce the preliminary sales figures of the Group for the six
months ended July 31, 2015. This announcement is made pursuant to Rule
13.09 of the Rules Governing the Listing of Securities on The Stock Exchangeof Hong Kong Limited (the “Listing Rules”) and Section 307B(1) of theSecurities and Futures Ordinance.
The consolidated net revenues of the Group for the six months ended July 31,2015 amounted to Euro 1,823 million, with a 4% increase compared to thecorresponding period in 2014, entirely thanks to the retail channel which morethan compensated for a decrease in wholesale channel sales.
Indeed, the sales of the wholesale channel for the period ended July 31, 2015
totaled Euro 248 million and are down by 14% at current exchange rates, inkeeping with the strategy of rationalization of the network of wholesale
partners.
Vice-versa the sales of the Group’s retail network have grown by 8% at current
exchange rates to stand at Euro 1,552 million, benefiting from the positiveeffect of exchange rates accompanied by a general improvement in salesperformance.
The European market has continued to grow with revenues up at both current
exchange rates +12% and constant exchange rates +11%, thanks to a steadyflow of tourists together with a recovery in consumption by domestic customers.
1The Japanese market has also performed extremely well with growth at bothcurrent exchange rates +12% and constant exchange rates +5%; double digit
rates of growth were achieved throughout the second quarter.
Meanwhile, the Asia Pacific market shows a similar negative trend, as in thefirst quarter of the year, offset by a positive rate exchange effect. Hong Kongand Macau remain the main drivers affecting the performance in thisgeographical area.
At current exchange rates, sales increased in the Americas and in the Middle
East reaching 15% growth in both markets; in the Middle East, performanceimproved significantly in real terms in the second quarter.
The Prada brand has recorded 5% growth at current exchange rates which isentirely attributable to the exchange rate effect, mainly because of the adverse
economic situation in the Asian market. Meanwhile, Miu Miu brand continues
to grow with revenues up at both current exchange rates +19% and constantexchange rates +6%, showing an acceleration in the second quarter of the year.
Church’s has also achieved sales growth + 19% with the volumes trend also
remaining largely positive. Finally, Car Shoe has performed broadly in linewith prior year.
Mr. Patrizio Bertelli, Chief Executive Officer of the Company, commented:“Sales in the first half of 2015 reflect an economic and exchange ratelandscape that remains rather volatile with the continuing weakness ofimportant markets like Hong Kong and Macau and the uncertainty that islooming on other Asian markets. Our distribution structure, which hasachieved an appropriate global presence, together with our awareness of thespecific needs of the various markets, has enabled us to compensate for thedrop in sales in Asia Pacific thanks to growth on markets which are currently
more dynamic like Europe and Japan. We will continue to prioritize measuresintended to sustain long-term growth focusing on our manufacturing tradition
and innovation, as again confirmed recently by the success of our latestcollections”.
The information contained in this announcement is based on a preliminary
assessment of the management accounts of the Group for the six months ended
July 31, 2015, which have not been audited or reviewed by the Company’sauditors. Shareholders of the Company and potential investors are advised toexercise caution when dealing in the shares of the Company.
The unaudited interim consolidated results of the Group for the six months
ended July 31, 2015 are tentatively scheduled to be announced by theCompany on September 30, 2015.

2By Order of the Company
PRADA S.p.A.
Mr. Carlo Mazzi

Chairman
Milan, Italy, August 7, 2015
As at the date of this announcement, the Company’s executive directors are Mr. Carlo
MAZZI, Ms. Miuccia PRADA BIANCHI, Mr. Patrizio BERTELLI, Mr. Donatello
GALLI and Ms. Alessandra COZZANI; the Company’s non-executive director is Mr.
Gaetano MICCICHÈ and the Company’s independent non-executive directors are Mr.
Gian Franco Oliviero MATTEI, Mr. Giancarlo FORESTIERI and Mr. Sing CheongLIU.

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