Economic Impact Study
Pokémon GO Fest Berlin
July 2022

Live events give players a chance to connect andexplore together in the real world
Picture of Pokémon GO Fest Berlin

Pokémon GO Fest began as an in-person event thatbrought thousands of trainers together in one place.
trainers have the possibility to catch featured Pokémon,complete event-exclusive Special research and Field
Research, as well as increase their chances to encountershiny variants of featured Pokémon. During live events
more than 70 Pokémon are featured.
The first Go Fest event of 2022 happened in Berlin,
Germany between 1st and 3rd of July.

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Table of contents

3PAGE

01.

MANAGEMENT SUMMARY402.

POKÉMON GO FEST BERLIN

503.

VISITOR PROFILE

604.

METHODOLOGY1105.

ECONOMIC IMPACT

1206.

MARKETING AND TOURISM IMPACT

1507.

APPENDIX

19Management Summary
Total economic impact from event’s visitors for the city of Berlin was 46.9 €m (49.2 $m)• 19.9 €m (20.9 $m) direct expenditures of visitors for accommodation, food and beverages etc. and operations cost ofNiantic• 15.3 €m (16.0 $m) indirect expenditures equal to impact on suppliers for businesses having direct impact from event• 11.8 €m (12.3 $m) induced expenses, that is increased household spending, induced by employees working forbusinesses having direct impact from event• In addition, 23.2 €m (24.3 $m) of taxes were raised and positive job impact sums up to creation of 1039 jobs
• Broad international and national media coverage of the event had an advertising equivalent of 2.2 €m (2.3 $m)• Berlin also benefited as tourism destination as 43% of visitors stated that they will likely return to the city inthe next 12 months

4

The event attracted more than 40,000 trainers
Pokémon GO Fest Berlin - details

40,000 trainers attended the threeday festival at Britzer Garten~7.6 km walked on average by

each trainer at Britzer Garten

14 m Pokémon were caught by trainers“I look forward to talking to people andmeeting hard core gamers.”-Felix

5

Despite COVID-19 impacts, in person attendance
drew 88% out-of-city participation
Event’s participants by home country
Top countries

Country of origin

12%

43%

45%

Other countries

Rest of Germany

BerlinCountries of origin with more than 1% share of participants

Q2 “What country are you from?”
Base: All respondents n=712, Statista 2022
Sum can vary due to rounding.

6Go Fest attracted people from all age groups,
especially those between 25-44 years
Attendee demographics

13 to 15 years

2%

16 to 24 years

8%

25 to 34 years

32%

35 to 44 years

29%

45 to 54 years

20%

55 to 64 years
65 years and older

8%1%

Q37 “How old are you?”
Base: All respondents n=712, Statista 2022
Sum can vary due to rounding.

7

Most attendants became aware of the event
through the Pokémon GO App
Event awarenessPokémon GO App

88%

Pokémon GO website

32%

Friend26%

YouTube24%

Twitter

17%

Facebook

14%

Telegram

9%

Reddit

7%

Other

3%

“I play Pokémon all the time and have seen thenotification.”-Daniel
Q5 “How did you hear about Go Fest?”
Base: All respondents n=712, Statista 2022
Sum can vary due to rounding.

8The city of Berlin benefited from the average visitor
spending of 498 € (521 $) around the event
Average visitor spending by category

232 €

243 $

86 €90 $

121 €

127 $

106 €

111 $86 €90 $Notes: Exchange rate EUR / USD = 1.0473 (based on ECB 05.2022-07.2022)
Based on a survey conducted with event participants – participant’s expenses.
Base: All respondents n=712, accommodation base: all respondents who stayed at least one night in city and paid for the lodging n= 304, Statista 2022

9

The event also contributed to 1039 jobs in Berlin
driven by increased economic activity
Job contribution by category229

Accommodation

185

Transportation

280

Gastronomy

215

Shopping & other130

Operations sector

Based on a survey conducted with event participants – participant’s expenses
Base: All respondents n=712, accommodation cost base: all respondents who stayed at least one night in city and paid for the lodging n= 304, Statista 2022
Sum can vary due to rounding.

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Total local economic impact calculated incl. direct,
indirect and induced expenditures by Statista
Economic impact methodology

Total expenditures of attendees▪ Extrapolation based on survey with 712 participants+Operations cost

▪ Operational cost of Niantic for the event=Total direct expenditures▪ Direct result of Pokémon GO Fest%Share of direct expenditures in city of Berlin▪ Modelled by Statista based on local hotel capacity and additional factors=Direct expenditures in Berlin▪ Direct impact to local economy by the visitors’ expenditures+

Indirect expenditures in Berlin▪ Impact on suppliers for businesses having direct impact from event, e. g. groceries forthe gastronomy or building of tourist infrastructure▪ Modelled by Statista based on national accounts data and additional sources+

Induced expenditures in Berlin▪ Increased household spending induced by employees working for businesses having
direct or indirect impact from event, e. g. taxi driver spending additional income▪ Modelled by Statista based on national accounts data and additional sources=Total expenditures in Berlin▪ Total local economic impact

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Total expenditures in Berlin sum up to 47 €m (49$m) – highest spendings on food & beverages
Total expenditures in Berlin

Expenditures

DirectIndirect

InducedTotalAccommodation

4.0 €m (4.1 $m)

3.1 €m (3.2 $m)

2.4 €m (2.5 $m)

9.4 €m (9.9 $m)

Food and beverages

4.8 €m (5.1 $m)

3.8 €m (4.0 $m)

2.9 €m (3.1 $m)

11.5 €m (12.1 $m)

Transportation

3.4 €m (3.6 $m)

2.6 €m (2.7 $m)

1.9 €m (2.0 $m)

8.0 €m (8.3 $m)

Shopping and other4.3 €m (4.5 $m)

3.2 €m (3.3 $m)

2.4 €m (2.6 $m)

9.9 €m (10.3 $m)

Operational cost

3.4 €m (3.6 $m)

2.7 €m (2.8 $m)

2.1 €m (2.2 $m)

8.2 €m (8.6 $m)

Total

19.9 €m (20.9 $m)

15.3 €m (16.0 $m)

11.8 €m (12.3 $m)

46.9 €m (49.2 $m)

Notes: Exchange rate EUR / USD = 1.0473 (based on ECB 05.2022-07.2022)
Based on a survey conducted with event participants – participant’s expenses
Base: All respondents n=712, accommodation cost base: all respondents who stayed at least one night in city and paid for the lodging n= 304, Statista 202212

Shops, restaurants and bars have benefited the mostfrom the participants‘ spendings
Spendings of Go Fest attendees in Berlin

Local
Auto parking
transportation

Car rental

Other carexpenses

Shopping

Going to bars

Eating out

KiosksOther/supermarket entertainment

Otheractivities

36%

82%

94%

61%

50%

69%

21%

30%

66%

58%

45%

13%

2%

12%

23%

17%

31%

52%

19%

19%

12%

3%

2%

13%

13%

9%

25%

14%

9%

12%

5%

1%

2%

9%

7%

3%

16%

3%

4%

6%

2%

1%

1%

5%

6%

2%

6%

2%

3%

4%

0€

1 - 50 €50 - 100 €100 - 200 €200+ €Q23 “Approximately how much did you spend on each of the following items while in Berlin outside of the event you are attending?”
Base: All respondents n=712, accommodation cost base: all respondents who stayed at least one night in city and paid for the lodging n= 304, Statista 2022
Sum can vary due to rounding.

13Estimated increase in tax revenue from purchases is23.2 €m (24.3 $m)
Estimated incremental tax receipt increase by category

Expenditures

DirectIndirectInducedTotalAccommodation

2.2 €m (2.3 $m)

1.7 €m (1.8 $m)

1.3 €m (1.4 $m)

5.2 €m (5.4 $m)

Food and beverages

2.0 €m (2.1 $m)

1.6 €m (1.7 $m)

1.2 €m (1.3 $m)

4.9 €m (5.1 $m)

Transportation

1.9 €m (2.0 $m)

1.4 €m (1.5 $m)

1.1 €m (1.1 $m)

4.3 €m (4.5 $m)

Shopping and other2.0 €m (2.1 $m)

1.5 €m (1.6 $m)

1.2 €m (1.2 $m)

4.7 €m (4.9 $m)

Operational cost

1.7 €m (1.8 $m)

1.3 €m (1.4 $m)

1.0 €m (1.1 $m)

4.1 €m (4.3 $m)

Total

9.8 €m (10.3 $m)

7.5 €m (7.9 $m)

5.8 €m (6.1 $m)

23.2 €m (24.3 $m)

Notes: Exchange rate EUR / USD = 1.0473 (based on ECB 05.2022-07.2022)
Based on a survey conducted with event participants – participant’s expenses
Base: All respondents n=712, accommodation cost base: all respondents who stayed at least one night in city and paid for the lodging n= 304, Statista 2022

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The event received massive media coverage - native
advertising generating an equivalent of €2.2m ($2.3m)
Media impact analysis> 967 million
Readership

estimated potential visitors
on articles covering the event~166 articles
Clippings

2.16 €m (2.26 $m)
Ad equivalent
Notes: Exchange rate EUR / USD = 1.0473 (based on ECB 05.2022-07.2022), average CPC=0.62€
Based on a survey conducted with event participants – participant’s expenses
Base: All respondents n=712, Statista 2022

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Host's location resonates best with locals, but also 80% ofpeople who have never been to Berlin were impressed
Perception of Berlin as host location
Visited Berlin before

12%Perception of Berlin

I live in Berlin

7%

92%

0%

29%

No

59%

Yes

3% 19%

45%

4% 12%

1 = the worst

32%

35%

246%

3

“I have never been in other such big Pokémon events;
I came all the way from Münster.”-Susana
Q3 “Have you been to Berlin before?”, Q24 “What is your opinion about Berlin as the host location? (5-pt scale, 1 being the worst, 5 being the best) “Base: All respondents n=712, Statista 2022
Sum can vary due to rounding.

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4

5 = the best

40% of participants wish to come back to Berlin soon,
mainly for sightseeing and restaurants
Returning to Berlin
Likelihood of returning
5 - very likely

Potential activities

24%Sightseeing

4 - moderately
likely3 - neither likely
nor unlikely

2 - moderately
unlikely

1 - very unlikely

19%

24%

15%

65%

Food35%Nightlife

Football24%

12%

19%

Q25 “How likely are you to return to Berlin in the next 12 months?”, Q26 “If you are likely to return, what would you be interested in doing in Berlin?”
Base: Participants, who do not live in Berlin n=629 / Participants who do not live in Berlin and are likely/very likely to return to Berlin in the next 12 months n=269,
Statista 2022. Sum can vary due to rounding.

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Berlin newcomers spent more than those who have beento Berlin before
Economic impact by visiting statusPeople who visited Berlin for the first time

People who have been to Berlin before

Share

29% (206)

59% (423)

Sociodemographics

35% female/ 62% male
77% 13-44 years, 23 % 45+ years
85% les than 50k net income
19% Germany, 88% Europe (12% UK, 11% Netherlands)

37% female/ 60% male
67% 13-44 years, 33 % 45+ years
70% les than 50k net income
68% Germany, 94% Europe (4% Netherlands, 4% Poland)

Accommodation

87% stayed at least 1 night, 41% at a friend's place→ People not staying at friends' homes spent an average of 257 €69% stayed at least 1 night, 33% at a friend's player→ People not staying at friends' homes spent an average of 218 €Average spendings

Total: 553€ (579$)
Accommodation*: 151€ (157$)
Transportation: 114€ (119$)
Gastronomy: 154€ (161$)
Shopping and Entertainment: 135 (141$)

Total: 464€ (229$)
Accommodation*: 147€ (154$)
Transportation: 87€ (91$)
Gastronomy: 121€ (127$)
Shopping and Entertainment: 109€ (114$)

Economic Impact

Average total impact by visitor: 1,393€ (1459$)

Average total impact by visitor: 1,170€ (1225$)

Key Insights•••People new to Berlin were slightly younger and had a lower income than those who visited Berlin before. Only 1 out of 5 Berlin-Newcomers were from Germany.
They also slept more often at friends places – however the ones paying for accommodation spent more on that as they stayed longer in Berlin. Hence the overall average
accommodation costs level out comparing both groups.
Due to their longer stay, Berlin newcomers have by 19% a higher economic impact than those already familiar with the city.

* Refers to average spendings per total newcomer visitors including the ones paid for accommodation and the ones who stayed at friend’s place.

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Copyright:
The publisher reserves all rights, in particular the right to reproduction, distribution and translation. Reproduction, lending or any form of
distribution is only permitted with the explicit prior consent by the publisher.

Disclaimer:This study is based on a survey among 712 event participants and additional sources. The economic impact analysis presented were researchedand prepared by Niantic and Statista with great care. For the presented survey data and estimations Niantic and Statista cannot assume warrantyof any kind. Surveys contain information not naturally representing a reliable basis for decisions in individual cases and may require furtherinterpretation. Therefore, Niantic and Statista are not liable for any damage or disadvantage arising from the use of statistics and data provided inthis report.

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Appendix

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Niantic builds mobile real-world experiences that
foster fun, exploration, discovery and social interaction
About Niantic

Niantic builds augmented reality technology thatpowers the real-world metaverse.
Our Lightship platform is the world’s first scaled AR
platform, enabling developers around the world tocreate sophisticated AR experiences for phones andeventually AR glasses.

Lightship is also the foundation for Niantic's hit games,
including Pokémon GO, Pikmin Bloom and Ingress. For
more information, visit nianticlabs.com and@nianticlabs.

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Statista is a leading provider of research and market
data services; it has co-led this research with Niantic
About Statista
Statista is a leading provider of market and consumer
data, employing more than 1.000 staff and maintaining
offices in Hamburg, New York, London, Paris, Singaporeand Tokyo.

STATISTA.COM

STATISTA RESEARCH & ANALYSISThe Statista.de and Statista.com platforms combine
more than 1 million statistics on over 80,000 topics
from more than 22,500 sources. Statista also provides
forecasts for 500 industry sectors and 50 countries.
Statista Q supports clients in individual projects as amulti-purpose provider of quantitative and qualitative
market research as well as tailored research andanalysis services.
The Content & Information Design unit supports theprocessing of information into bespoke information
charts, videos, presentations and publications in thecorporate design of our customers.

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STATISTA CONTENT & DESIGN

Pokémon GO is the largest location-based
mobile game in the world
About Pokémon GO
Enjoyed in more than 150 countries and regions aroundthe world, Pokémon GO is a game that is played in thereal world by utilizing location and AR technologies.

>1 billion
downloads✓ Players can catch and battle “Pokémon”, mysterious
creatures.
✓ Tap Pokémon that appear on the map to encounter.
✓ Swipe and throw the monster ball on the screen tocatch Pokémon. Pokémon may get out of the ball orrun away.
✓ Watch how Pokémon move and throw the ball.
✓ Walk a lot, find and catch different kinds of Pokémon!
Pokémon GO is available for iOS and Android.
For more information, please visit
https://pokemongolive.com/en/

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developed by Niantic

in 2016

availability in over

150 countries