Hong Kong Exchanges and Clearing Limited and The Stock Exchange of Hong Kong
Limited take no responsibility for the contents of this announcement, make norepresentation as to its accuracy or completeness and expressly disclaim any liability
whatsoever for any loss howsoever arising from or in reliance upon the whole or any
part of the contents of this announcement.

Via A. Fogazzaro n. 28, Milan, Italy
Registry of Companies of Milan, Italy: No. 10115350158(Incorporated under the laws of Italy as a joint-stock company)(Stock Code: 1913)PRELIMINARY SALES FIGURESFIRST HALF OF FINANCIAL YEAR 2014

This announcement is made pursuant to Rule 13.09 of the Listing Rules andSection 307B(1) of the Securities and Futures Ordinance. PRADA S.p.A.
provides its preliminary sales figures for the six months ended July 31, 2014.
PRADA S.p.A. (the “Company” and, together with its subsidiaries, the “Group”)
is pleased to announce the preliminary sales figures of the Group for the six
months ended July 31, 2014. This announcement is made pursuant to Rule
13.09 of the Rules Governing the Listing of Securities on The Stock Exchangeof Hong Kong Limited (the “Listing Rules”) and Section 307B(1) of theSecurities and Futures Ordinance.
The consolidated net revenues of the Group for the six months ended July 31,
2014 amount to Euro 1,750 million, a slight increase compared to the same
period in 2013, +1%.
Performance in the six month period was conditioned by unfavorable exchange
rate trends: at constant exchange rates, revenues grew by +4%.
Wholesale channel sales recovered in the second quarter and recorded anoverall increase of +1%, +2% at constant exchange rates, to stand at Euro 288million.
In a market environment characterized by a general fall in consumption, also
the retail channel, representing more than 83% of total sales, has held up well,recording revenues of Euro 1,442 million with a +1% increase compared to thefirst half of 2013; at constant exchange rates, the 566 directly operated stores
achieved revenue growth of +5%.

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The trend differed somewhat from one geographical area to another:- the Asia Pacific markets recorded overall revenue growth of +2% at constantexchange rates (-2% decrease at current exchange rates) with performanceremaining weak in Korea, Hong Kong and Singapore while China accelerated
in second quarter, achieving 12% growth at constant exchange rates, and theother Asian markets managed steady rates of growth;- the positive trend in the Americas continues. The retail channel recorded+14% growth at constant exchange rates (+8% at current exchange rates) andwas sustained by both domestic consumptions and a greater contribution fromtourist spending;- revenues have fallen slightly compared to the first half of 2013 in Europe, -1%
both at constant and current exchange rates, with the market again penalized
primarily by a fall in the volume of tourism and by the negative general
economic environment which has hit domestic consumption;- Japan again achieved another positive growth despite the expected slowdownin purchases after the VAT increase at the beginning of April: +19% at constantexchange rates and +10% at current exchange rates;- the revenue trend in the Middle East was excellent with strong growth in thefirst half of the year of +21% at constant exchange rates and +16% at current
exchange rates.
Prada brand revenues increased by +5% at constant exchange rates while, atcurrent exchange rates, there was growth of +1%.
The development for the Miu Miu brand continues: +7% at constant exchange
rates and +3% at current exchange rates. Except in Europe, the brandcontinues to achieve high rates of growth on all markets.
Church’s, +12% at constant exchange rates and +14% at current exchange
rates, and Car Shoe, +3% at constant exchange rates and +2% at current
exchange rates, also enjoyed positive revenue trends.
Clothing and footwear performed extremely well with growth of +18% and+23%, respectively, at constant exchange rates (+14% and +19% at current
exchange rates). Meanwhile, revenues from sales of leather goods decreased by-1% at constant exchange rates (-5% at current exchange rates) because of thefall in the number of tourists whose spending is more oriented towards thisproduct category. The men’s segment again enjoyed double digit growth, in linewith Group strategy which aims to develop sales of men’s collections in all
geographical areas.

2Mr. Patrizio Bertelli, Chief Executive Officer of the Company, commented: “Inthe first six months of the 2014, the Group has operated in a more difficult
political and macroeconomic environment than expected with unfavorable
exchange rates and a general fall in consumption. Against this background, wehave continued to focus our efforts on medium/long-term growth: ourindustrial, marketing and retail investments to sustain the quality of ourproducts and our relationships with clients will continue to bear fruit,
supporting the growth of the Group on all markets. In the coming months, ourpriority commitment shall be towards monitoring market trends andperformance without, however, interrupting the implementation of our plansfor growth. At the same time, we will implement a rigorous cost control
program with the aim of protecting margins. Upon approval of the results forthe first half of 2014, the Board of Directors shall – in light of the results
achieved in the first half of the year and with a clearer view of the outlook forthe months ahead – update its guidance for the year as a whole”.
The information contained in this announcement is based on a preliminary
assessment of the management accounts of the Group for the six months ended
July 31, 2014, which have not been audited or reviewed by the Company’sauditors. Shareholders of the Company and potential investors are advised toexercise caution when dealing in the shares of the Company.
The unaudited interim consolidated results of the Group for the six months
ended July 31, 2014 are tentatively scheduled to be announced by theCompany on September 19, 2014.

By Order of the Company
PRADA S.p.A.
Mr. Carlo Mazzi

Chairman
Milan, Italy, August 6, 2014
As at the date of this announcement, the Company’s executive directors are Mr. Carlo
MAZZI, Ms. Miuccia PRADA BIANCHI, Mr. Patrizio BERTELLI, Mr. Donatello
GALLI and Ms. Alessandra COZZANI; the Company’s non-executive director is Mr.
Gaetano MICCICHÈ and the Company’s independent non-executive directors are Mr.
Gian Franco Oliviero MATTEI, Mr. Giancarlo FORESTIERI and Mr. Sing CheongLIU.

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