RAINFOREST ALLIANCE VISION 2030
ACCELERATING REGENERATIONLATEST UPDATE— APRIL 2023

WE ARE THE

RAINFOREST ALLIANCE.
THRIVING PLANETTHRIVING PEOPLE

WE BELIEVE A

IS CREATED

BY

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A global alliance
As a trusted NGO with more than 35 years ofexperience, we are building a regeneration
movement to restore the balance of our planet.

60+

80+

countries withRainforest Alliance
Certified farms andprojects

Rainforest Alliance: WE’RE ALL IN 2030

700

4 MILLION+

projects inpartnership withfarming and forest
communities

staff membersacross 5 continents
and 34 countries

farmers and farmworkers on
Rainforest Alliance
Certified farms

6,000+8,000+

company partners

donors3

A new vision for 2030

JOIN US IN
ACCELERATING THE
SPEED AND SCALE
OF IMPACT.

Rainforest Alliance: WE’RE ALL IN 2030

4Connected crises threaten our future

THE CLIMATEEMERGENCY+SPIRALLINGBIODIVERSITY LOSS+SYSTEMICRURAL POVERTY+WIDESPREADHUMAN RIGHTS ABUSES
Rainforest Alliance: WE’RE ALL IN 2030

Photo: Mohsin Kazmi

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We feel the urgency

MORE PEOPLE ARE
DEMANDING IT.

MORE BUSINESSESARE DOING IT.

Eco-active consumers are thefastest-growing consumer group globally.
Accounting for 22% of the global population
today, they are projected to make up over
50% by 2029.

The size of the sustainability and green techmarket is projected to grow from 10bn in2020 to 75bn in 2030.

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A closer look

NOW, LET’S UNPACKTHE PROBLEM.

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A connected problem
1

Our future depends
on rainforests andtropical forests—

NEARLY HALF OF THE EARTH’S
ORIGINAL FOREST COVER HAS
ALREADY BEEN LOST**Global Forest Watch report

Rainforest Alliance: WE’RE ALL IN 2030

8A connected problem
12

Our future depends
on rainforests andtropical forests—
now threatened byagriculture and forestry,

AGRICULTURE DRIVES 75% OF
DEFORESTATION, FUELING THE
CLIMATE CRISIS**FAO

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A connected problem
123

Our future depends
on rainforests andtropical forests—
now threatened byagriculture and forestry,

80% OF PEOPLE WHO LIVEIN EXTREME POVERTY ARE
IN RURAL AREAS.

with local communities
facing extreme poverty
and the erosion of their
human rights,

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A connected problem
1234

Our future depends
on rainforests andtropical forests—
now threatened byagriculture and forestry,

TODAY’S MARKETDISREGARDS THE
TRUE VALUE OFPEOPLE AND NATURE.

with local communities
facing extreme poverty
and the erosion of their
human rights,
because the market
disregards true value.

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A connected problem
12345

Our future depends
on rainforests andtropical forests—
now threatened byagriculture and forestry,

with local communities
facing extreme poverty
and the erosion of their
human rights,

ONLY 6% OF
COMPANIES CANBACK UP THEIRAGROBIODIVERSITYCOMMITMENTS WITHQUANTITATIVE DATA.
*World Benchmarking Alliancebecause the market
disregards true value.
A vicious cycle exacerbatedby a lack of data andtransparency.

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We believe...

THIS GLOBAL PROBLEM
NEEDS A SYSTEMATIC
APPROACH.
Fragmented efforts are holding the world back. But when wejoin forces, we can accelerate change at the speed and scale
the world needs.
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We believe...

POSITIVE IMPACT IS ONLYPOSSIBLE WHEN
WE’RE ALL IN TOGETHER.
Let’s get everyone on board. Farmers, forest communities,
civil society, governments, companies, scientists, NGOs,philanthropists—and millions of individuals around the world.
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Join the regeneration movement

AN ALLIANCE THAT PUTS

RURAL COMMUNITIES*AT THE HEART OF THE SOLUTION*Farming and forest communities, workers in the agriculture and forestry sectors

Rainforest Alliance: WE’RE ALL IN 2030

15Join the regeneration movement

WE’RE ALL IN.
OK, WHAT’S NEXT?

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We’re all in:

1.

REGENERATIVE
AGRICULTURE

Partnering with farmers topromote growing methods
that not only protect but
restore the land and build
climate resilience.
Rainforest Alliance: WE’RE ALL IN 2030

2.

THRIVINGLANDSCAPES

Transforming landscapes
at scale with an allianceof local-to-global
stakeholders who sharethe same vision.

3.

IMPACTDATA

Building one integrated
data system for all ourprograms to drive
continuous improvementfrom farm to landscapelevel.
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Regenerative Agriculture

Building on more than three decades ofcertification experience, we’re raising ourambitions—leapfrogging from a harmreduction approach to regenerativeagriculture. For the rural producers we partner
with, and the critical landscapes where wework, this regenerative shift is the bridge
between surviving and thriving.

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1

Regenerative Agriculture
AIt starts with creating conditions
for thriving rural producers.

Changing our food system begins withmeeting the needs of people, specificallyfarmers in critical landscapes. This kicks
off a flywheel effect that brings positivechange to everybody who’s touched bythis market.
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1

Regenerative AgricultureA

It starts with creating conditions
for thriving rural producers,B

so demand from companies
and consumers grows,

The expanding supply of high-quality
sustainable products attracts growing
demand from consumers and companies.
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1Regenerative Agriculture
AIt starts with creating conditions
for thriving rural producers,B

so demand from companies
and consumers grows,
Cdrawing more support fromfunders and investors forregenerative agriculture.
Investors and funders now feel emboldened
to scale up their support for criticallandscapes and their people.
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2Thriving Landscapes

MESOAMERICA

Tropical Andes
Corridor

Selva Maya

Mexico, Guatemala, Belize

MAXIMIZING IMPACT
FOR PEOPLE AND NATURE.
San MartinPeru
Balaam K’aax

SOUTH AMERICA

WEST & CENTRAL AFRICA

The Rainforest Alliance works in manyof the world’s most critical production
landscapes. These are places ofextremely high environmental value,
where threats to people and natureintersect on a daily basis.

Mount Kenya
Kenya

Sui River
Ghana
Guinean TransBoundary Forest

EAST & SOUTHERN AFRICA

Now, we’re zooming in on fivelandscapes of particular strategic
importance—places where we will
focus the full power of our global
alliance to accelerate positive change
at scale.

ASIA-PACIFIC

High-value geographies
North Luwu

Areas of high ecological, social, and market value.

Indonesia

Strategic geographies
A subset of high-value geographies where the Rainforest
Alliance has a strong track record and/or favorable conditions
for impact.

Thriving Landscapes
MalayArchipelago

Rainforest Alliance: WE’RE ALL IN 2030

East AfricanHighlands

An important subset of strategic geographies where we aimto bring the full power of our alliance and tools to enable
impact at scale.

222Thriving Landscapes

WORKING IN ALLIANCE WITH
ALL KEY STAKEHOLDERS IN
A LANDSCAPE.

To scale our impact in the places thatmatter most, we need an inclusive andintegrated approach. This means bringing
all landscape users together—and all thetools at our disposal—behind a sharedvision for system change.
We also need to flip the traditional rules ofsustainability project design—ensuring aleading role for the rural communities
who live and depend on theselandscapes.
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3Impact Data

TRACKING IMPACT TRANSPARENTLY,FROM VALUE CHAINS TO FARMS
AND LANDSCAPES.

One integrated data system for all ourprograms—from certification to landscapeinterventions—will enable further opportunities
for impact and smart investments.
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We’re all in: a systematic approach
1.

REGENERATIVE AGRICULTURE
When farmers adopt regenerative practices,
their collective impact will help theirlandscapes thrive.

2.

THRIVING LANDSCAPESThe shared vision for the landscapecreated by farmers, forest communities,
and other key stakeholders will drive
collaboration and attract more investments.

3.

IMPACT DATAThis will result in greater impact-tracked bothat the farm level and at the landscape level.

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We’re all in for a better world

BY 2030, OUR REGENERATIONMOVEMENT HOPES TO REACH
100 MILLION* PEOPLE IN
FARMING AND FORESTCOMMUNITIES.
*This is 20% of all producers working in tropicalforest areas—a tipping point for system change.
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LET’S CREATE A WORLD WHERE PEOPLE
AND NATURE THRIVE TOGETHER.
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