Hong Kong Exchanges and Clearing Limited and The Stock Exchange of Hong Kong
Limited take no responsibility for the contents of this announcement, make norepresentation as to its accuracy or completeness and expressly disclaim any liability
whatsoever for any loss howsoever arising from or in reliance upon the whole or any
part of the contents of this announcement.

Via A. Fogazzaro n. 28, Milan, Italy
Registry of Companies of Milan, Italy: No. 10115350158(Incorporated under the laws of Italy as a joint-stock company)(Stock Code: 1913)PRELIMINARY SALES FIGURESFIRST HALF OF FINANCIAL YEAR 2013This announcement is made pursuant to Rule 13.09 of the Listing Rules andPart XIVA of the Securities and Futures Ordinance. PRADA S.p.A. provides
the preliminary sales figures for the six months ended July 31, 2013.
PRADA S.p.A. (the “Company”, and together with its subsidiaries, the “Group”)
is pleased to announce the preliminary sales figures of the Group for the six
months ended July 31, 2013. This announcement is made pursuant to Rule
13.09 of the Rules Governing the Listing of Securities on The Stock Exchangeof Hong Kong Limited (the “Listing Rules”) and Part XIVA of the Securities
and Futures Ordinance.
The Group recorded consolidated net revenues of Euro 1,727 million in thefirst half of the financial year ended July 31, 2013, an 11.6% increase ascompared to the same period of 2012.
At constant exchange rates, the Group enjoyed sales growth of 14.8%.
Sales through directly operated stores reached Euro 1,422 million, an increaseof 15.6% (+19.5% at constant exchange rates) compared to the first half of2012, thanks to both newly opened stores and Same Store Sales Growth (SSSG)
of +7%. Meanwhile, the wholesale channel recorded a 3.5% drop in sales (-3%at constant exchange rates), compared to the same period of last year, following
the selective strategy adopted by the Group which led to a reduction in thenumber of wholesale partners by more than one hundred.

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The growth in the period was well balanced across all geographical areas:- the Asia Pacific market grew by 17.7% (+18.6% at constant exchange rates)with a significant contribution made by Greater China,- the Americas market recorded 13.5% growth (+16% at constant exchangerates) compared to the first half of 2012, due to the excellent results achievedin the retail channel,- the European market was boosted, above all, by the high number of tourists
and achieved 5.7% growth (+6.7% at constant exchange rates) compared to thesame period of last year, with the retail channel in line with 1Q13, which
recorded double digit growth,- the Japanese market recorded 16.4% growth at constant exchange rates,
compared to the same period of 2012, though this was not reflected in its Euroequivalent sales because of the persistent weakness of the yen.
The Prada brand recorded further growth of 14.3% (+17.3% at constantexchange rates), compared to the first half of 2012. Miu Miu, +3.7% (+7.8% atconstant exchange rates) and Church’s +5.1% (+8.3% at constant exchangerates) also performed well, while the revenues of Car Shoe fell because of theoverall reduction in the wholesale channel.
In the first half of financial year 2013, the Group continued to expand its retail
network, opening 30 new stores (net) and taking the total number of DOS(Directly Operated Stores) to 491 at the end of July 2013: 301 Prada stores, 133
Miu Miu stores, 49 Church’s stores and 8 Car Shoe stores.
Mr. Patrizio Bertelli, Chief Executive Officer of PRADA S.p.A., commented: “In an increasingly more extensive and global market for luxury goods and in
an extremely volatile international economic environment, the Prada Group
continues to achieve strong growth, proceeding with conviction anddetermination along its chosen path of development. We shall continue to baseour long term growth strategy on the balanced international expansion of ourretail network, achieving efficiency in all areas and constantly seeking quality
and stylistic innovation”.
The information contained in this announcement is based on a preliminary
assessment of the management accounts of the Group for the six months ended
July 31, 2013, which has not been audited or reviewed by the Company’sauditors. Shareholders of the Company and potential investors are advised toexercise caution when dealing in the shares of the Company.
The unaudited interim results of the Group for the six months ended July 31,
2013 are tentatively scheduled to be announced by the Company on September
17, 2013.

2By Order of the Board
PRADA S.p.A.
Mr. Carlo Mazzi

Deputy Chairman

Milan, Italy, August 8, 2013

As at the date of this announcement, the Company’s executive directors are Ms.
Miuccia PRADA BIANCHI, Mr. Patrizio BERTELLI, Mr. Carlo MAZZI and Mr.
Donatello GALLI; the Company’s non-executive directors are Mr. Marco
SALOMONI and Mr. Gaetano MICCICHÈ and the Company’s independent
non-executive directors are Mr. Gian Franco Oliviero MATTEI, Mr. Giancarlo
FORESTIERI and Mr. Sing Cheong LIU.

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