Q1-23 Revenue

Milan, May 11th 2023
1May 11th 2023

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2May 11th 2023

AgendaAndrea GuerraBusiness UpdateAndrea BoniniQ1-23 Revenue Update
Andrea Guerra
Closing Remarks
Q&A Session

3May 11th 2023

Solid start to the year with Retail Sales +23%

•Positive start to 2023, despite uncertain macroeconomicenvironment•

High desirability and brand momentum for both Prada and MiuMiu•

Strong like-for-like Retail sales growth•

China driving marked acceleration for Asia Pacific; continuedstrong growth in Europe and Japan; Americas soft but positive•

Double-digit growth in all product categories, with RTW
continuing to lead•At brand level, both Prada and Miu Miu delivered solid revenuegrowth, with a remarkable acceleration for Miu Miu

4May 11th 2023

Prada•Continued and strong brand traction, testified bywidespread audiences’ appreciation•

Very encouraging resonance of FW23 Men’sand Women’s shows•

Steadfast introduction of Leather Goods
novelties, such as the Prada Moon, andcontinued development of icons like Galleria andRe-Nylon•

Eternal Gold fine jewellery collection dedicatedevents, including a special presentation at Rong
Zhai in Shanghai•

Prada Frames multidisciplinary symposium inHong Kong during Art Basel week•

Prada Caffè opened at Harrods, in London, tooffer a unique experience in an environment whichrevisits Prada’s visual hallmarks

5May 11th 2023

Miu Miu•

Miu Miu Brand search on Google Q1-23 vsQ1-22 +28%1•

Excellent reception of FW23 fashion show,
continuing to collaborate with women artists•

Continued positive traction in Leather Goods;
successful launch of Pocket bag•

Strong reception of New Balance for Miu Miusneakers second drop•

Further augmented visibility following launchof Miu Miu SS23 Campaign featuring EmmaCorrin and Kendall Jenner•#25 Miu Miu Women’s Tale presented inLondon(1) Source Google

6May 11th 2023

AgendaAndrea Guerra
Business Update
Andrea Bonini
Q1-23 Revenue Update
Andrea Guerra
Closing Remarks
Q&A Session

7May 11th 2023

Net Revenues by Channel
Strong and organic Retail performance€ mln% at constant fx

Q1-22

Retail

Q1-23

Q1-23
vs.
Q1-22

Q4-22vs.
Q4-21

778

953

+23%+14%Wholesale

84

91

+9%

-28%

Royalties

1421+52%+97%

Total

876

1,065

+22%+10%•QoQ accelleration in Retail growth- Performance driven by like-for-like, full price sales- Positive contribution from both average price and full price volumes•Strong Royalty growth supported by both eyewear and fragrances•

Negative FX impact of 60 bps on performance at current exchange rates

8Wholesale
9%

Royalties2%

Retail89%

May 11th 2023

Retail Sales by Brand
Both Prada and Miu Miu accelerated quarter-on-quarter€ mln% at constant fx

Q1-22

Prada

Q1-23

Q1-23
vs.
Q1-22

Q4-22 vs.
Q4-21675813+21%+14%

Miu Miu

92

129+42%+18%

Church’s

76-21%-26%

Other (1)34+24%

+14%

Total

778

953

+23%

+14%

Church's Other0%1%
Miu Miu
14%

Prada85%•Prada continued to grow at double-digit rates across all product categories; significant strength in men’s as well•

Miu Miu also reported strong growth across all product categories, with a robust performance in Leather Goodsand particularly strong growth in Asia

(1) Includes Marchesi and Car Shoe

9May 11th 2023

Retail Sales by Geography
Growth across all regions with strong rebound in Asia Pacific€ mln% at constant fx

Q1-22

Asia PacificQ1-23

Q1-23vs.
Q1-22

Q4-22vs.
Q4-21296360+22%-6%Europe207259+28%+35%

Americas158

174+5%+6%

Japan78113+55%+36%

Middle East

3947+15%+28%

Total

778

953

+23%+14%

MiddleEast 5%Japan
12%
APAC
38%

Americas18%
Europe27%• Strong rebound in Asia Pacific, benefitting from easing of Covid-19 restrictions in China and continued solid
growth in South East Asia
• Sustained double-digit growth in Europe supported by both domestic and tourist spending• Americas remained in moderate growth, on challenging comps• Sharp acceleration in Japan following recent investments• Solid growth in Middle East, albeit lower than in previous quarter

10May 11th 2023

Retail Sales by ProductContinued double-digit growth across all categories€ mln% at constant fx

Q1-22

Leather Goods

384

Ready to Wear

230

Q1-23

Q1-23vs.
Q1-22

Q4-22vs.
Q4-21

434

+14%+10%

316

+38%

+17%

Footwear

147

176+20%+15%

Other

1728+61%+67%

Total

778

953

+23%+14%•

Solid performance in Leather Goods, driven by both new and iconic lines•RTW remained the fastest growing category•

Continued success of both formal and lifestyle Footwear collections

11Other3%Shoes18%Leather Goods
46%

RTW
33%

May 11th 2023

AgendaAndrea Guerra
Business Update
Andrea Bonini
Q1-23 Revenue Update
Andrea Guerra
Closing Remarks
Q&A Session

12May 11th 2023

Closing Remarks•

Positive start to 2023 in uncertain and ever-changing
environment•

Conscious of the global backdrop and of the need to bealways vigilant and nimble•

High confidence in the Group’s potential- Strong desirability of our brands- Clear action plan•

Growth mindset, but always careful•

Retail excellence and retail productivity KPIs remain key
driver of growth in the short and medium-term•

Accelerate investments if conditions remain supportive13

May 11th 2023

AgendaAndrea Guerra
Business Update
Andrea Bonini
Q1-23 Revenue Update
Andrea Guerra
Closing Remarks
Q&A Session

14

May 11th 2023

APPENDIX

15

May 11th 2023

FY-22 Quarterly Net Revenues and Retail sales
Net Revenues - € mln

Q1-22

Q2-22

Q3-22

Q4-22

FY-22

RetailWholesale
Royalties
Total

778
84
14876

900
111
14
1,025

975
84
16
1,075

1,084
109
32
1,225

3,737
388
76
4,201

Retail Sales by Geography - € mln

Q1-22

Q2-22

Q3-22

Q4-22FY-22

Asia Pacific
EuropeAmericas
JapanMiddle East
Total

296
207
158
78
39778

294
280
202
83
41
900

319
345
190
88
33975

322
356
232
120
54
1,084

1,232
1,187
782
369
167
3,737

Retail Sales by Product - € mln

Q1-22

Q2-22

Q3-22

Q4-22

FY-22

Leather Goods
Ready to Wear
Footwear
Other
Total

384
230
147
17778

467
232
173
28
900

494
271
178
32975

506
353
193
32
1,084

1,852
1,085
691
109
3,737

Retail Sales by Brand - € mln

Q1-22

Q2-22

Q3-22

Q4-22

FY-22

PradaMiu Miu
Church's
Other
Total

6759283778782
104
95900

846
117
84975948
118
991,084

3,252
432
33
203,737

16

May 11th 2023