World Water Safety

INTERNATIONAL LIFE SAVING FEDERATION
Gemeenteplein 26 – 3010 Leuven – Belgium
Tel: +32/16896060 - Email: ils.hq@telenet.be - Web: www.ilsf.org

ILS POLICY – POL 15

USAGE GUIDELINES OF THE ILS LOGO
1.

INTRODUCTION
This document shows the benefit from the power and unity of the International Life Saving
Federation’s (ILS) logo. It provides the users with the basic tools necessary to reproduce
the ILS logo correctly, including colours, sizes and position.
Correct use of the logo will enhance public recognition of the ILS brand and unify its image.
It will also show the ILS’s commitment to enforcing the Intellectual Property Rights
associated with the logo trademark. This is vital for protecting our sponsorship andmarketing programmes. By consistent and considered implementation, the ILS will build arecognisable and admired brand that positively reflects the ILS.

2.

HISTORY OF THE LOGO
Organised international lifesaving activities date back to 1878 when the first World
Congress was hosted in Marseille, a city in the South of France. A need for an international
forum to exchange ideas was soon recognised. This led firstly to the establishment of the
Fédération Internationale de Sauvetage Aquatique (FIS) and then later the formation ofWorld Life Saving (WLS). Both organisations were established to promote still-water andsurf lifesaving objectives throughout the world.
The FIS and the WLS merged in 1993 into the International Life Saving Federation (ILS).
When the ILS was formed, a Charter was signed between FIS, WLS and ILS and a newlogo was designed by Kevin Weldon AM, the ILS Founding President from Australia-Surf.
The ILS logo was a merging of the logos of the FIS and the WLS. The common aim ofbringing both organisations inside the new “global circle” for lifesaving protection andsecurity, underlies the ILS logo design.
The colours of white, red, yellow and blue represent well known rescue colours in fresh
water, surf and ocean waterways. The logo represents the new pinnacle authority for
World Water Safety.

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3.

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THE ILS LOGO
A. Total Corporate signature
The combination of the ILS circle logo and the Tag Line (World Water Safety)
constitutes the total corporate signature. Wherever the total corporate signatureappears, the proportions between the symbol and logo are vitally important and must
be adhered to.
B. Typeface
The typeface used in the logo is Palatino Bold. Other typefaces that can be used are
Arial Bold. It is most important to use the ILS signature type as shown in the examples
using capital and lower-case letters to maintain the corporate logo. Under nocircumstances is the ILS type or ILS circle to be changed, stretched, enclosed,
reversed or any other effect which changes its signature appearance other thanshown within these guidelines.
C. The Meaning of the logo

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D. Colours
Reproduction methods of the logo will vary depending on its application. The artwork
within this guide should cover all applications. The colours are specified a either
CMKY Process Colours or Pantone Colours, both colours systems are international
standards and should always be maintained.

E. Single and double colour versions
These variations come from the colour palette and can be used on light backgrounds
when printable colours are limited and it is not possible to use the full-colour version.

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F.

Page 4Single-colour versions, negative
White on coloured background. The single-colour white version is recommended foruse on the vivid coloured backgrounds. It can also be used on photographic andillustrative backgrounds.

G. Single-colour versions, positive
Vivid palette on vivid background. A slightly darker version is recommended for use
on a complementary coloured background. Both the foreground and backgroundcolours are from our vivid colour palette.
H. Single-colour versions, negative
Vivid palette on vivid background. A slightly lighter version is recommended for use
on a complementary coloured background. Both the foreground and backgroundcolours are from our vivid colour palette.
I.

Single-colour versions, positive
Muted palette. A slightly darker version is recommended for use on a complementarycoloured background. Both the foreground and background colours are from the
muted colour palette.

J.

The Logo: acceptable variations

Flat logo

Logo in 3 D

Logo in layers

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K. The Tag Line symbol
The Tag Line to be used under the logo is: World Water Safety. The Tag line should
be used as frequently as possible wherever space allows.
L.

Logos for reproduction

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4.

Page 6USAGE OF THE LOGOThe ILS logo is a trademark of the International Life Saving Federation. The use of the ILS
Trademarks that might cause confusion in the marketplace, including but not limited to inadvertising, on websites, or on software may not be used. The ILS protects the ILS
Trademarks on behalf of the entire lifesaving community. In fact, the law obligatestrademark owners to police their marks and prevent the use of confusingly similar namesby third parties. If you have questions about this policy, please contact the ILS
Headquarters.
Except as prohibited by law, the person or entity who is using the ILS Trademark under
the terms of these Guidelines ("User") acknowledges that the ILS is the sole and exclusive
owner of the ILS Trademarks and agrees that it will do nothing inconsistent with suchownership either during the term of such use or afterwards. Specifically, the User will takeno action that will interfere with or diminish the ILS's right in the ILS Trademarks. The User
acknowledges that the ILS Trademarks are valid under the applicable law and that theUser's utilisation of the ILS Trademarks will not create any right, title or interest in the ILS
Trademarks. The User agrees not to apply or assist any third party to register the ILS
Trademarks or a confusingly similar designation anywhere in the world. If any application
for registration is or has been filed by or on behalf of the User in any country and relates
to any mark which, in the reasonable opinion of the ILS, is confusingly similar, deceptive
or misleading with respect to, or dilutes or any way damages the ILS Trademark, the User
shall, at the ILS's request, abandon all use of such mark, and any registration orapplication for registration thereof and shall reimburse the ILS for all costs and expensesof any opposition or related legal proceeding, including attorneys' fees, instigation by the
ILS or its authorised representative. Upon the written statement that the User is not using
the ILS Trademarks in accordance with these Guidelines, within ten (10) days, User shallmodify its use to comply with these Guidelines or cease using the ILS Trademarks.
A. Usage that does not require written permission
ILS Regional Branches, ILS Full Members, ILS Associate Members, ILS Corresponding Members may use the ILS logo and Tag Line on their letterhead without
requiring written permission as long as the use is in compliance with these guidelines.
The logo cannot be used adjacent to a commercial name or logo.
B. Usage on Lifesaving Certificates
ILS Regional Branches, ILS Full Members, ILS Associate
Members, ILS Corresponding Members may not use the
ILS logo on their certificates, except in the specificsituation that such use was approved in writing by the ILS
Headquarters and that the appropriate fee was paid.
Where approval has been granted by ILS in writing, theILS Full Member may use the ILS Approved Certificate
logo in accordance with the conditions of use and only
within the approvals specified time frame.

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C. ILS Accredited or Sanctioned Courses
ILS Regional Branches, ILS Full Members, ILS Associate
Members, ILS Corresponding Members may use the ILS
Accredited Course logo if and when an ILS sanctioned
course is organised and was approved in writing andbeforehand by the ILS Headquarters.

COURSESANCTIONED BY
THE
INTERNATIONAL
LIFESAVINGFEDERATION

D. ILS Sanctioned EventsILS Regional Branches, ILS Full Members, ILS Associate
Members, ILS Corresponding Members may use the ILS
Sanctioned Event if and when an event is organised inaccordance with ILS rules, conditions or guidelines andwas approved in writing and beforehand by the ILS
Headquarters.

EVENT
SANCTIONED BY
THE
INTERNATIONAL
LIFESAVINGFEDERATION

E. ILS Commercial Partners
Only those commercial partners formally approved by the
ILS will be permitted to link their products with the ILS
Approved Product logo. Approved product suppliers will beidentified by attaching the “Approved Product” logo on theapproved product. A formal licensing process andsubsequent approval can only be sanctioned by the ILS
authorities. Once approved, licensed merchants can use
the logo in advertising and other promotional activities,
when and where appropriate.

F.

PRODUCT
APPROVED BY
THE
INTERNATIONAL
LIFESAVINGFEDERATION

Use of the ILS logo by non-commercial and community web sites
In the past, community members have inquired whether it is permissible to show
support for the ILS by:• Placing the ILS Trademarks on a personal web site or blog to support the ILS.
• Making a page on a social networking web service to support the ILS.

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Page 8• Linking to the ILS website to provide information or show support for the ILS.

The guidelines relating to such usage are set forth in this section.
It is permissible to use the ILS Trademarks on websites to show your support to the
ILS, provided that:• Approval in writing beforehand was provided by the ILS Headquarters.
• Where possible, the design logo hyperlinks to the ILS website, http://www.ilsf.org,
or if that is not possible, the site includes a prominent link to the ILS website at
http://www.ilsf.org.
• Proper trademark symbols are used in connection with the ILS Trademarks.
• The Logo Usage Guidelines are strictly observed.
• The site indicates clearly that it is not affiliated with or endorsed by the ILS; in
addition, where possible:
o The site must include the text "This site is not affiliated with or endorsed by theInternational Life Saving Federation" prominently on any page that includes the
ILS Trademarks, ando If the ILS Trademarks appear in a page header or any area that is designed to
be presented on more than one page, the notice must also be designed to bepresented on all of those pages as well. (i.e., if the ILS Trademarks appear in asite-wide header, the informational text must appear in that header or an
identically site-wide footer).
• The site does not use visual styling that could be confusing to viewers or visitors
as to whether the site is hosted by or on behalf of the ILS.
• The site does not display commercial logos on the page where the ILS logo isdisplayed.
• A copy of the use of the ILS Trademarks is provided to the ILS Headquarters withinseven (7) days of its initial use, for example by sending an URL or other copy ofsuch use to ils.hq@telenet.be.
G. Use of the ILS logo by commercial web sites
In the past, commercial members have inquired whether it is permissible to:• Display a link to the ILS website using the ILS Trademarks from a business web
site.
• Display the ILS Trademarks as part of a business approved by the ILS.
The guidelines relating to such usage are set forth in this section.
It is permissible to use the ILS Trademarks on commercial web sites, provided that:• The web site has non-ILS primary branding.
• The design logo hyperlinks to the ILS website http://www.ilsf.org.
• The use does not imply sponsorship or endorsement by the ILS.
• The use of the ILS Trademarks does not imply an association with nor any form ofendorsement by the ILS.
• Proper trademark symbols are used in connection with the ILS Trademarks andthe trademark attribution statement must appear.
• The site does not use visual styling that could be confusing to viewers or visitors
as to whether the site is hosted by or on behalf of the ILS.
• A copy of the use of the ILS Trademarks is provided to the ILS headquarters withinseven (7) days of its initial use, for example by sending a URL or other copy ofsuch use to ils.hq@telenet.be.

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H. Use of the ILS logo on Promotional events
In the past, community members have inquired whether it is permissible to use the
ILS Trademarks to promote events such as championships or otherlifesaving/lifeguarding activities. The guidelines relating to such usage are set forth in
this section.
It is permissible to use the ILS Trademarks in such promotional events, provided that:• The use does not imply sponsorship or endorsement by the ILS.
• The use of the ILS Trademarks does not imply an association with or endorsementof the event.
• Proper trademark symbols are used in connection with the ILS Trademarks.
• The Logo Usage Guidelines are strictly observed.
• A copy of the use of the ILS Trademarks is provided to the ILS Headquarters before
the event or promotional event takes place.
If some goods are given away at the event, the ILS logo may not appear on such
goods.
I.

Use of the ILS logo in Publications
It is permissible to use the ILS Trademarks in the title and content of a publication,
provided that:• The use does not imply sponsorship or endorsement of the publication by ILS.
• Proper trademark symbols are used in connection with the ILS Trademarks.
• The Logo Usage Guidelines are strictly observed.
A copy of the use of the ILS Trademarks is provided to the ILS Headquarters before
the publication.

J.

Usage of the ILS logo that Require Prior Written Approval
In all cases, not identified above, a written approval is requested.

5.

USAGE OF THE LOGO IN CONJUNCTION WITH THE LOGO OF THE LIFESAVINGWORLD CHAMPIONSHIPS
A. Communication Objective• To enhance the recognition and reputation of the Lifesaving World Championships

with standardised visual identity guidelines that can be applied consistently tomultiple events over time.
• To communicate “at-a-glance” the date and location of the Lifesaving WorldChampionships.
• To ensure recognition of the Lifesaving World Championships as an ILS event.
B. Communication Objective• The ILS has the intention to enhance the recognition and reputation of theLifesaving World Championships with standardised visual identity guidelines thatcan be applied consistently to multiple events over time.
• To communicate “at-a-glance” the date and location of the Lifesaving WorldChampionships.
• To ensure recognition of the Lifesaving World Championships as an ILS event.

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C. Target Groups• Primary: ILS Member Federations/Organisations.
• Secondary: collaboration partners/organisations/individuals who are closelyaligned with lifesaving and lifesaving sport.
D. ILS Relationship• The ILS owns the Lifesaving World Championships and all associated properties.
• The ILS will plan and stage the Lifesaving World Championships in cooperation

with partners. The relationship is clear in the operational contract for the event.
Compliance with this visual identity guideline is part of the operational contract.
E. World Championships name
The official name of the World Championships is “Lifesaving World Championships.
F.

Visual Identity• The ILS provides the visual identity rules within which the host designs theLifesaving World Championships identity.
• The ILS will have a visual identity with the Lifesaving World Championships suchthat the casual observer will recognise an ILS association with the event.
• The ILS provides the visual identity rules within which the host designs theLifesaving World Championships identity.
• The ILS must approve the visual identity of each Lifesaving World Championships.
• The ILS Board of Directors (alone) may approve title sponsorship.
• The visual identity of a Lifesaving World Championships must mandatory include:•
The ILS Logo. The ILS identity must conform to ILS visual identity guidelines.
•
The words: Lifesaving World Championships.
•
The World Championships Location. The World Championships host city/town(e.g. “Madrid”) alone, or the city/town and country if the city/town alone is aninsufficient identifier (e.g. “Porto, Portugal”).
•
The World Championships identity must be easily adaptable to large and small
applications across a variety of media including: print (e.g., posters,brochures); electronic (email, web); fabric (e.g., T-shirts, banners, flags);
merchandise (e.g., mugs, pens, key chains, glass).
•
The host can include an event logo.
•
The location and year.
•
The Event logo and ILS logo form together the Lifesaving WorldChampionships logo.
• The visual identity must:•
Give priority use to the colours of ILS; red, yellow and blue.
•
Be as simple as possible.
•
Be clear and legible in black/white as well as colour applications.
•
Be clear and legible when reduced in size for use in smaller applications suchas letterhead and merchandise.

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G. Examples
The 2016 Lifesaving World Championships

The 2018 Lifesaving World Championships

6.

USAGE OF THE LOGO IN CONJUNCTION WITH THE LOGO OF THE ILS WORLDCONFERENCE ON DROWNING PREVENTION (WCDP)
A. Communication Objective• The ILS has the intention to enhance the recognition and reputation of theconference with standardised visual identity guidelines that can be appliedconsistently to multiple events over time.
• To communicate “at-a-glance” the date and location of the conference.
• To ensure recognition of the conference as an ILS event.
B. Target Groups• Primary: ILS Member Federations/Organisations.
• Secondary: collaboration partners/organisations/individuals who are closelyaligned with drowning prevention, aquatic lifesaving, resuscitation and emergency
care, lifesaving and lifeguarding education, water safety, rescue, lifesaving/guarding services, etc...
C. ILS Relationship• The ILS owns the World Conference on Drowning Prevention and Exhibition andall associated properties.
• The ILS will plan and stage the Conference in cooperation with partners. The

relationship is clear in the operational contract for the event. Compliance with thisvisual identity guideline is part of the operational contract.

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D. Conference name
• The official name of the conference is “World Conference on Drowning

Prevention”.
• The name can be abbreviated as “WCDP (year)”. However the short form version

is for internal ILS communication and only after the full title has been used.
E. Visual Identity• The ILS provides the visual identity rules within which the host designs theConference identity.
• The ILS will have a visual identity with the conference such that the casual observer

will recognise an ILS association with the event.
• The ILS must approve the visual identity of each Conference.
• The ILS Board of Directors (alone) may approve title sponsorship.
• The visual identity must mandatory include:•
The ILS Logo on the left. The ILS identity must conform to the ILS visual

identity guidelines.
The words: WORLD CONFERENCE ON DROWNING PREVENTION in thetypeface Alte Haas Grotesk and the script font is Marydale.
•
The Conference Location, The Conference host city/town (e.g. “Madrid”)
alone, or the city/town and country if the city/town alone is an insufficient
identifier (e.g. “Porto, Portugal”).
•
The Conference identity must be easily adaptable to large and small
applications across a variety of media including: print (e.g., posters,brochures); electronic (email, web); fabric (e.g., T-shirts, banners, flags);
merchandise (e.g., mugs, pens, key chains, glass).
•
The host can include on the right, an event logo.
•
The location and date can be on the right side or below the logo as presented
in the examples hereunder.
• The visual identity must:•
Give priority use to the colours of the ILS; red, yellow and blue.
•
Be as simple as possible.
•
Be clear and legible in black/white as well as colour applications.
•
Be clear and legible when reduced in size for use in smaller applications suchas letterhead and merchandise.
•F.

ExamplesInternational Life Saving FederationILS Policy - POL-15. ILS Logo usage Policy

Policy approved at the 2013-01 Board of Directors and on 03/09/2016, on 7/10/2019 and on 24/09/2022.

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