PRADA spa

PRESS RELEASEPRADA GROUP PRELIMINARY SALES FIGURES FOR FINANCIAL YEAR 2015

2015 revenues at the same level as in 2014
Continuation of plan to enhance the contribution of the Retail network while
gradually reducing the Wholesale channel
Healthy progress for Miu Miu and Church’s
Milan, February 17th, 2016 – The consolidated net revenues of the Prada Group for financial year
2015 amounted to Euro 3,545 million, the same level as reported for 2014 (Euro 3,552 million),
thanks to the growth of the retail network which made up for the sales decrease in wholesalechannel, in line with the previously announced plan to step up the contribution of the retail network,
while reducing the wholesale channel.
In more detail, wholesale revenues for financial year 2015 amounted to Euro 444 million, with aEuro 88 million decrease. Meanwhile the revenues of the retail network - 618 DOS as of January
31, 2016 – have reached Euro 3,057 million, a Euro 76 million increase at current exchange rates.
Licensed products (eyewear and fragrances) performed well and royalties, at Euro 44 million on
31 January 2016, were 14% higher; eyewear made its contribution to this growth, as did the first
Miu Miu fragrance, which was launched during the second half of the year.
Retail channel by geographical area and brandEurope recorded healthy sales growth of 6% at current exchange rates and 5% at constantexchange rate; a steady stream of tourists, especially from the Asia Pacific region and the UnitedStates, sustained sales growth. The results of the Italian market have been even better andremained positive in the fourth quarter.
The continuing upward trend in the Japanese market – unbroken now since 2010 – saw growthof 11% for the full year at current exchange rates, or 4% at constant rates.
Thanks to favorable exchange rates, sales on the American market grew by 5%: in real terms,
there was a 9% decrease largely because of the significant strengthening of the US Dollar which
affected the inflow of tourists to the area.
The economic situation on the Chinese market remains negative, although there was somePRADA spa

improvement in the final quarter. Consequently, in financial year 2015, the entire Asia Pacificarea (excluding Japan) recorded a 4% revenue decrease at current exchange rates and a 16%
decrease at constant exchange rates.
Middle East: a good fourth quarter meant the financial year ended with 11% growth at current
exchange rates, while limiting the decrease at constant exchange rates to 5%.
Moving on to the retail channel by individual brand, Prada recorded a 1% increase for the year toEuro 2,486 million, entirely attributable to the exchange rate effect. Meanwhile, Miu Miu enjoyedrevenue growth at both current exchange rates (+10%) and constant exchange rates (+1%) andits performance improved in the fourth quarter. Church’s also achieved growth for the year of
14% at current exchange rates and its performance was also positive in constant exchange rates,+7%.
Patrizio Bertelli, Chief Executive Officer of Prada Spa, commented: “Throughout 2015, we had todeal with an economic environment characterized by extreme volatility in currency markets, aswell as by the deteriorating geopolitical situation in many world regions. These two factors havemade prices fluctuate widely and diverted tourist traffic in sudden and unpredictable ways. Ourretail network –now truly global thanks to investment in recent years – enables us to keep
developing a direct relationship with our ever more demanding customer all over the world. In the
coming months, the Prada Group will be focusing its energies on the development of newcommercial and marketing initiatives to sustain organic growth, also by means of an extensive
digital project to strengthen dialogue with our customers. These actions, taken against thebackground of rigorous and disciplined cost control, will enable us to consolidate our market
position with satisfactory margins and returns on investment”.

Full results regarding performance in the 2015 financial year will be published following
the Board of Directors’ meeting which will approve the Financial Statements and will takeplace in the first half of April 2016.

Prada Press OfficeTel. +39.02.541921
e-mail: ufficio.stampa@prada.com
PRADA Group
The PRADA Group –HKSE Code: 1913 – is one of the world leaders in the luxury goods sector where it
operates with the Prada, Miu Miu, Church’s and Car Shoe brands in the production and distribution of luxury
handbags, leather goods, footwear, apparel and accessories. Moreover, in 2014, Prada acquired 80% ofMarchesi srl, owner of the historic Milanese patisserie founded in 1824. The Group also operates, underlicensing agreements, in the eyewear and fragrance sectors. Its products are sold in 70 countries worldwide
through a network that included 618 directly operated stores (DOS) at January 31, 2016 and a selectnetwork of luxury department stores, independent retailers and franchise stores.