PRADA spa

PRESS RELEASEPRADA GROUP APPROVES ITS INTERIM REPORT AT JULY 31, 2013:
REVENUE AND PROFIT GROWTH

Consolidated net revenues of € 1,728.1 million, +11,7%
EBITDA of € 551.1 million, +17.4%
EBIT of € 458.3 million, +16.1%
Group Net Income of € 308.2 million, +7.6%
Net financial position shows net cash of € 195.6 million

Milan, September 17, 2013 – The Prada SpA Board of Directors today examined andapproved the interim report for the six months ended July 31, 2013.
CONSOLIDATED NET REVENUES totaled € 1,728.1 million, an 11.7% increase(+14.8% at constant exchange rates) on the € 1,547.4 million reported in the first half of2012.
EBITDA amounted to € 551.1 million – reaching 31.9% of consolidated net revenues –and increased by 17.4% compared to the first half of 2012.
EBIT stood at € 458.3 million - or 26.5% of consolidated net revenues – with a 16.1%
increase on the first half of 2012.
NET INCOME totaled € 308.2 million, 17.8% of consolidated net revenues.

Distribution channels
Sales by Directly Operated Stores (491 DOS at July 31, 2013) totaled € 1,422.5
million with a significant 15.7% increase compared to the first half of 2012 (+19.5% atconstant exchange rates).
Meanwhile the wholesale channel with sales of € 285.1 million at July 31, 2013
recorded a 3.3% decrease (- 2.7% at constant exchange rates), as a result of theselective strategy the Group has been following for some years now. Once more, in thefirst half of 2013, this strategy led to a significant reduction in the number of wholesalePRADA spa

partners.

Markets
Asia Pacific – and Greater China, in particular – have recorded above average revenue
growth of 17.9% (+18.7% at constant exchange rates).
In the Americas, revenue growth, +13.4% (+15.9% at constant exchange rates), wasachieved thanks to the retail channel, which marked an acceleration compared to thefirst quarter.
Revenue growth of 5.6% has been achieved on the European market (+6.6% atconstant exchange rates), but with contrasting performances in the two distribution
channels: sales through the retail network recorded double digit growth, largely thanks toa strong flow of travelers/tourists, while the wholesale channel saw a drop in revenues.
Sales in Japan accelerated in the second quarter to a 16.4% revenue growth, atconstant exchange rates, though the ongoing weakness of the Yen meant that Eurorevenues actually fell.

BrandsThe Prada brand again enjoyed solid, double digit growth of 14.3% (+17.4% at constantexchange rates). Revenue growth was also achieved by Miu Miu, +4.1% (+8.2% atconstant exchange rates) and Church’s, +5.4% (+8% at constant exchange rates).
Meanwhile, Car Shoe revenues fell, largely because of the decline of the wholesalechannel.

Investment
During the period capex, totaling Euro 293 million, was mainly invested in the retailsegment to open new stores and to expand and renovate existing ones.
Patrizio Bertelli, Chief Executive Officer of Prada Spa commented: “We are satisfied withthe results achieved in the first half of 2013: revenues have increased in all geographicalareas where the Group operates and we have further improved our operating margins.
Our business model, based on a balanced global geographical presence and on thePRADA spa

strength of our brands, has enabled us effectively to face the challenges thrown down by
an international economic environment which remains uncertain and extremely volatile.
The objectives achieved to date, the flexibility of our organizational structure andconstant monitoring of the markets mean we can look ahead with confidence to the nearfuture”.

For further information, please contact:
Prada Press OfficeTel. +39.02.541921
e-mail: ufficio.stampa@prada.com

PRADA Group
The PRADA Group –HKSE Code: 1913 – is one of the world leaders in the luxury goods sector where itoperates with the Prada, Miu Miu, Church’s and Car Shoe brands in the design, production and distributionof luxury handbags, leather goods, footwear, apparel and accessories. The Group also operates, underlicensing agreements, in the eyewear, fragrances and mobile telephone sectors. Its products are sold in 70
countries worldwide through a network that included 491 directly operated stores (DOS) at July 31, 2013 anda select network of luxury department stores, independent retailers and franchise stores.