NEW IDENTITY PRESERVED MARK & 2023
INTERNATIONAL IP SUMMIT
November 10, 2022
Alyson Segawa, IP Technical Advisor, North Asia
SPECIALTY SOYA AND GRAINS ALLIANCE

AgendaIntroduction• Role of IP Technical Advisor (IPTA)
SSGA North Asia IP Activities• New Identity Preserved Mark and Plan
• 2023 International IP Summit

SPECIALTY SOYA AND GRAINS ALLIANCE

Role of IP Technical Advisor (IPTA)

Promote IPpractices

Createconnections
betweeninternational
trade audiencesand U.S. suppliers

Develop activities
that promotevalue add of U.S.
IP soya andspecialty grains

Identify gaps invalue-chain

SPECIALTY SOYA AND GRAINS ALLIANCE

New Identity Preserved Mark from SSGA
U.S. Identity Preserved system allows customers to order the specific cropvarieties, traits and characteristics they desire to meet their needs

U.S. Identity Preserved mark and standard associated with it weredeveloped by the Specialty Soya And Grains Alliance, a national tradeassociation of businesses and farmers involved in traceable, premium
grains and oilseeds
U.S. Identity Preserved mark stands for quality, and that is assured throughthe great care taken by IP companies, farmers and others at every step ofthe IP process.

Verified users of the mark agree to an eight-step Assurance Plan thatensures the integrity of their product from the seed to the end-user

USidentitypreserved.org is open to all exporters of U.S. grains and oilseeds,
provided they meet certain criteria, including a written, verifiable Identity
Preserved plan

The Mark is a private, self-regulatory industry program, not a program of
any country’s government

SPECIALTY SOYA AND GRAINS ALLIANCE

New Identity Preserved Mark - continued
You do not need to be a member of SSGA to use the brand, but membershipcan go a long way in supporting this program

Mark use is renewable each year with additional verification of your IP plan

Mark Usage Guide outlines rules that must be followed by all companies
using the Mark

Once you are approved, the Mark can appear on any packaging, collateral,advertising, websites or other materials associated with that product

Although it is not required, SSGA is happy to review materials and advise

Only the products that are produced, handled, processed and shipped under
your verified Identity Preserved plan can be identified with the markThe mark provides assurance that the IP product is traceable and that it isU.S. grown

SPECIALTY SOYA AND GRAINS ALLIANCENext Steps
To apply, visit
USidentitypreserved.org
and SSGA will contact you
to review your Identity
Preserved plan

Please reach out to SSGA’s
regional Technical Advisor
for more information orquestions

SPECIALTY SOYA AND GRAINS ALLIANCE

International IP Summit – January 11-13, 2023
Food manufacturers; qualified grain and oilseed buyers andsellers; and transportation, equipment, seed and input
companies from around the world are invited to experienced
U.S. identity preserved at the crossroads of the Pacific

Agenda includes ocean shipping, food manufacturing,
advance VIP appointments, and moreWill include educational seminars, networking opportunities,
agricultural tours

Register here: https://soyagrainsalliance.org/international-ipsummit/

Use discount code aloha23guest to
waive the registration fee!
SPECIALTY SOYA AND GRAINS ALLIANCE

THANK YOU
1020 Innovation Lane,Mankato, MN 56001 USA+1-206-851-7414
asegawa@soyagrainalliance.org
soyagrainsalliance.org
SSGA Business Card

Hawaii IP Summit

Use discount code aloha23guest to
waive the IP Summit registration feeSPECIALTY SOYA AND GRAINS ALLIANCE