Q1-24 Revenue

Milan, April 24th 2024
0April 24th 2024

Disclaimer
The information contained in this document is for information purposes only and does not constitute an offer, solicitation, invitation or recommendation to subscribe for orpurchase any securities, or other products or to provide any investment advice or service of any kind. This document is not directed at, and is not intended for distribution toor use by, any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation or which would subject Prada S.p.A.
(“Prada”) to any registration requirement within such jurisdiction or country.
This document may contain certain forward-looking statements which are based on the current expectations, estimates, projections, beliefs and assumptions of Prada about
the businesses and the markets in which it and its subsidiaries operate. These forward-looking statements are not guarantees of future performance and are subject to risks,
uncertainties and factors beyond the control of Prada. Therefore, actual outcome and returns may differ materially from the assumptions made and the statements containedin this document. Nothing contained in these forward-looking statements is, or shall be, relied upon as any assurance or representation as to the future or as arepresentation or warranty otherwise. The forward-looking statements only reflect Prada’s views as of the date of this document, and Prada does not undertake to revise orupdate these forward-looking statements.
Although the information contained in this document is obtained or compiled from sources believed to be reliable, this information has not been independently verified. This
document may contain data which have not been audited or reviewed by Prada’s auditors and may be subject to change and adjustment. Certain information in thisdocument may be based on the Board’s preliminary review of the internal data currently available and gathered by Prada only and is not intended to be a comprehensive
statement of Prada’s financial or operational result.

Prada does not guarantee, and no representation or warranty (express or implied) is made as to, the accuracy, fairness, validity, timeliness, reasonableness or completenessof the information or data for any particular purpose, and Prada shall not accept any responsibility for, or be liable for, errors, omissions or other inaccuracies in theinformation or for the consequences thereof. Neither Prada nor any of its directors, officers, employees, agents, affiliates, advisers or representatives shall be responsible orliable for any loss or damage, directly or indirectly, arising from the use of or reliance upon any information provided in this document or otherwise arising in connection withthis document. The information presented or contained in this document is subject to change without notice and shall only be considered current at the date of this document.
IN NO WAY DOES PRADA ASSUME ANY RESPONSIBILITY FOR ANY INVESTMENT OR OTHER DECISIONS MADE BASED UPON THE INFORMATION PROVIDEDIN THIS DOCUMENT. INFORMATION IN THIS DOCUMENT SHOULD NOT BE CONSIDERED AS ADVICE OR A RECOMMENDATION TO INVESTORS ORPOTENTIAL INVESTORS, OR FORM THE BASIS FOR ANY INVESTMENT DECISION, IN RELATION TO HOLDING, PURCHASING OR SELLING SECURITIES OROTHER FINANCIAL PRODUCTS OR INSTRUMENTS AND DOES NOT TAKE INTO ACCOUNT YOUR PARTICULAR INVESTMENT OBJECTIVES, FINANCIALSITUATION OR NEEDS. BEFORE ACTING ON ANY INFORMATION YOU SHOULD CONSIDER THE APPROPRIATENESS OF THE INFORMATION HAVINGREGARD TO THESE MATTERS, ANY RELEVANT OFFER DOCUMENT AND IN PARTICULAR, YOU SHOULD SEEK INDEPENDENT FINANCIAL ADVICE. ALLSECURITIES AND FINANCIAL PRODUCT OR INSTRUMENT TRANSACTIONS INVOLVE RISKS, WHICH INCLUDE (AMONG OTHERS) THE RISK OF ADVERSE ORUNANTICIPATED MARKET, FINANCIAL OR POLITICAL DEVELOPMENTS AND, IN INTERNATIONAL TRANSACTIONS, CURRENCY RISKS.

1April 24th 2024

AgendaAndrea GuerraBusiness Update
Andrea BoniniQ1-24 Revenue Update
Andrea Guerra
Closing Remarks

Q&A Session

2April 24th 2024

Solid start to the year with Prada Group Retail Sales +18%
• Positive start to 2024, delivered in a more challenging
industry context• Retail growth of +18% driven by strong identity, creativity
and dynamism of our brands• Above-market performance at Prada with +7%• Miu Miu remained on strong growth trajectory with +89%

• Asia Pacific continued to exhibit solid underlying trends
and growth, despite comparison with reopening quarter;
continuation of trends seen in Q4-23 across othergeographies• Further progress in our journey towards retail excellence,enriching our product range and driving customer
engagement

3April 24th 2024

Prada• High desirability, underpinned by strong and consistentidentity• Strong reception of FW24 Men’s and Women’s fashionshows• Growth enabled by well-balanced product category mix• Creativity and dynamism continued to drive Ready-to-Wearperformance• Introduction of Leather Goods novelties (e.g. Buckle Bag)
coupled with ongoing focus on icons (e.g. Galleria)• Impactful Re-Nylon initiatives resonating strongly with theaudience and reiterating the brand’s commitment tosustainability• Higher communication investments; events that foster
engagement with the brands’ community

4April 24th 2024

Miu Miu• Thriving brand momentum built on brand, product,
distribution and organisation• Excellent reception of FW24 fashion show
• Widespread appreciation across categories andgeographies• Continued focus on Leather Goods with positive traction on
Arcadie and Wander and new bags Ivy and Softy, also
supported by dedicated campaigns• Successful collaborations excited the audience- New Balance for Miu Miu- #2 Church’s x Miu Miu drop
• Focus on circular design continued with #4 chapter of Miu Miu
Upcycled Collection dedicated to denim and patch bags
• Unveiled the launch of Miu Miu Beauty with roll-out
expected in 2025

• Strong focus on continuing to strengthen thefoundations

5

April 24th 2024

AgendaAndrea Guerra
Business Update
Andrea Bonini
Q1-24 Revenue Update
Andrea Guerra
Closing Remarks

Q&A Session

6

April 24th 2024

Net Revenues by Channel
High-quality Retail growth drove solid performance€ mln% at constant fx

Q1-23RetailQ1-24

Q1-24vs.
Q1-23

Q4-23
vs.
Q4-22953

1,071+18%+17%Wholesale

91900%+32%

Royalties

2125+22%

-6%

Total

1,065

1,187

+16%

+18%

•Performance continued to be driven by Retail growth, at +18% constant fx•

Wholesale channel flat; continued control of independents•

Sustained Royalty growth supported by both eyewear and fragrances•

Negative FX impact of 500 bps on performance at current exchange rates

7Royalties
2%
Wholesale8%

Retail90%

April 24th 2024

Retail Sales by Brand
Above-market growth at both Prada and Miu Miu€ mln% at constant fx

Q1-23

Prada

813

Q4-23
vs.
Q4-22826+7%+10%

Miu Miu

129233+89%+82%

Church’s

67+22%+3%

Other(1)Total

•

Q1-24

Q1-24vs.
Q1-23

45+14%+20%

953

1,071

+18%+17%

Church's Other
0%1%

Miu Miu
22%

Prada
77%

Solid growth at Prada against challenging comps- Performance driven by like-for-like, full price sales•Miu Miu remained on remarkable growth trajectory- High-quality organic growth, with strength across categories and regions(1) Includes Marchesi and Car Shoe

8April 24th 2024

Retail Sales by Geography
Double-digit growth across regions and further slight improvement in Americas€ mln% at constant fx

Q1-23

Asia Pacific
EuropeQ1-24

Q1-24vs.
Q1-23

Q4-23vs.
Q4-22

360

396

+16%+32%259

295+18%+7%

Americas173

181+5%+4%

Japan

113

145+46%+38%

Middle East47

54+15%+8%

Total

953

1,071

+18%+17%

MiddleEast 5%Japan
14%

APAC
37%
Americas17%
Europe27%• Solid performance in Asia Pacific notwithstanding the comparison with Q1-23 which marked the removal of
Covid-19 restrictions in the region• Continued double-digit growth in Europe, supported by both domestic and tourist spending• Americas slightly improved vs. Q4-23, largely supported by local spending• Japan continued to be the fastest growing region, sustained by solid local consumption and increasingly bytourists• Solid growth in Middle East, back in double-digit territory
9April 24th 2024

AgendaAndrea Guerra
Business Update
Andrea Bonini
Q1-24 Revenue Update
Andrea Guerra
Closing Remarks

Q&A Session

10April 24th 2024

Closing Remarks
Confident in our ability to grow amidst evolving industry dynamics• Positive start to 2024 in a different, more challenging industry
environment• Further progress on Group evolution with clear priorities andexecution plan
- Brand desirability- Creativity and dynamism- Retail execution• Continue to prioritise marketing and retail initiatives; disciplineand control on other costs• Sharpness of positioning, creativity and communication willbe critical this year
• As anticipated, the rest of the year may see a non-linear
quarterly growth trajectory, but our ambition remains to deliversolid, sustainable and above-market growth

11April 24th 2024

AgendaAndrea Guerra
Business Update
Andrea Bonini
Q1-24 Revenue Update
Andrea Guerra
Closing Remarks

Q&A Session

12April 24th 2024