Brand Guidelines
Everything You Need To Succeed
2024

IndexIndex

Find what you’re looking formegaport brand guidelines

Introduction
Who we are
our story
Visual Identity
Brand Colors
Typography
IconOGRAPHY
Imagery
Examples

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05
12
19
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40
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I n t ro d u c ti o nCreating a world-renowned brand depends upon a collective effort to communicate,engage, and deliver exceptional experiences for everyone we come in contact with ona daily basis. The speed at which communication now moves means we must be
highly effective at expressing who we are and delivering on our brand promise.

The brand represents our organization, people, and culture to our customers, and astrong brand guideline system allows us to tell our collective story with the power of
one voice. As we aim to ensure that Megaport is well known, highly valued, anddeeply connected worldwide, we appreciate your respect and collaboration in
supporting Megaport’s next stage in its evolution.

megaport brand guidelines

We thank all of you for your dedication and support.

02

Introduction

Our Brand
It’s more than a logo

A Brand is the corporate philosophy that focuseson implementing the company’s core culture,
identity, and promise to its employees andcustomers. This enables employees at all levels to
become ambassadors for the company andits core values.

The brand's foundation is built on its purpose,
vision, mission, and values.

megaport brand guidelines

These core elements develop strength internally,
creating the strategic framework and functionalityof the company before the brand introduces itself
to the public marketplace.

03“I am very proud of
Megaport's enduring
drive to innovate anddeliver value to ourcustomers, partners,
and shareholders.”- Bevan Slattery, FounderWho We are

We areCreators

We Challenge The Status Quo
We were born out of a desire to create connection. 
We built something that improves the lives andbusiness processes of those using our connection.

Megaport strives for its customers, partners, andemployees to pursue their visions and dreams inhopes of creating change. We push the boundaries
of possibility and challenge the status quo. 

megaport brand guidelines

Through understanding our role as Creators, weallow deeper connections with our audience andcustomers based on strong emotional
interactions.

04

Creators
Innovation

We Challenge theStatus Quo

Who We are

Our Purpose

Why do We exist? What is our story?
It’s our reason for existence relating to thegreater good. It’s why the brand exists and why
people beyond our community should care.  
How and why do we connect with our customers
and partners? 

How does our product make an impact?

What is our mission? What do we want toaccomplish?

megaport brand guidelines

What vision and values support everything
Megaport does?

05

Our purpose is to evolve
technology for the world’s
most significant networking
and connectivity challenges.

Who We are

Our Mission
our ultimate goalO u r m i ss i on i s t h e p l a n a n d o u tl i n e of h ow we wi ll
re a c h o u r u lt i m a te go a l a s a b u s i n e ss. I t foc u s e s
on d e l i ve r i n g i m p a c t s p e c i fi c a lly to ou r d i re c t
sta ke h ol d e r g ro u p s, i n c l u d i n g c u stom e r s,
e m p l oye e s, a n d s h a re h o l d e r s.

Our mission is to empowerbusinesses to efficiently andsecurely connect their IT

megaport brand guidelines

infrastructure to the world.

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Who We are

Our Vision

the aspiration of Our brandmegaport brand guidelines

It’s what the brand wants to accomplish and thebrand’s desired future; it establishes a social
presence. It’s a reflection of the company’s
mission and values.

07

Our vision is to makeconnectivity smart, simple, andaccessible so that businesses
throughout the world can reach
their full potential.

Who We are

Our Values
how we conduct ourselves

Our values are at the center of everything we do,including our broader impact to communities both
local and around the globe.  
Our core values are part of our strategic
foundation. Values are enduring, passionate, anddistinctive core beliefs. They are based on guiding
principles, no matter what mountain we climb.

Encourage Adaptability,
Accessibility, andAccountability.   

megaport brand guidelines

To connect the world.

08

Who We are

Our Personality
Our Expression

These four topics are the pillars that define ourpersonality and the way we establish allcommunications with our audiences. 

Formality

DOMAINUse it to build a foundation for yourself whenconstructing a narrative. It’s a catalyst for all
writing and communications, and will help you tocreate a clear message for your audiences.

Bold

Not afraid to see any situation from  a new perspective and Push Boundaries

Creative

This is our dress code but with words.

This is how we address our audience.

Allows some intentional bending ofrules and conventions.

What is our culture? What characteristics and“personality traits” make you think of Megaport?

How do we communicate? What keywords do weuse?

What is our tone, mood, and authentic point  of view?

megaport brand guidelines

Audience

09

This is the ideal consumer we are trying toengage with.

INTENT

Requires focus to read & understand.

Building narrative and sharing

Knowledgeable

This is why we want to communicate.

Storyteller

Who We are

Our Voice & ToneActions, internally & Externally
Our tone of voice has nuances to keep in mind.  
We don’t need to change who we are when wemeet or speak to people in different contexts, but  
we should consider how we change our tone whencommunicating. For example, your tone andactions when connecting with a colleague about
an idea has a different nuance than when you
present that same idea to the entire organization,
which can change again when presenting it to  a customer. 

megaport brand guidelines

No matter the recipient, the tone should be
conversational, but be aware of the actions you
must take to apply them to a desired audience.

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All Internal & external Tone

Conversational
Actions: Internal & External

Proactive
HelpfulTake actions that serve Organizational purposes.

Take actions that are meant to help others without  
any Expectations of personal gain.

Our Story

Our Story
Brings it all together

It isn’t about creating a false illusion or obscuring
reality, it’s about revealing our products andsolutions through authentic experiences thatmake them relatable — this enables our customers
to see themselves within the Megaport landscape.

The stories we choose to tell must educate,inspire, and open the door to new possibilities
that only Megaport can provide as a leader in thenext generation of connectivity.

megaport brand guidelines

The stories we create can take our audience into the unknown, where discoveries are
made, and where exploration is a passion that inspires curiosity about the work we do.
We don’t have all the answers, but we’re looking for them, and when we find them, thecommunity benefits.

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Our story focuses on an authentic desire to enact real change in the world and share itwith the global community.

Our Story

Our Writing
How to keep it simple

There is a certain elegance in writing concisely. 

To create a message that’s easy to digest andsimple to understand is our ultimate goal. 

The words we choose should make it easy forsomeone to understand the story we are trying  
to tell. They should understand our brandpersonality, tone, and voice.

check

times

Don’t
Do

Complex Networks,
Simplified.

Deploy global private connectivity in minutes.

Agile Networking forReal-time IT
Transformation.

Deploy a global, high-availability network inminutes on Megaport’s industry-leading Network
as a Service (NaaS) platform.

megaport brand guidelines

Subtle shifts in what we choose as our messaging and how we communicate, by limiting
jargon and narrowing our focus, will create better clarity for a consumer so they canfind what they are looking for.

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We will do this by implementing parts of our mission, vision, values, voice, and tone into
the core of all our messaging regardless of platform.

Our Story

Second Person
Pronouns

check

times

With

Without

All About “You”, the consumer

Speak directly to your customers, partners,
employees, and consumers using the pronoun“you.” Remove barriers and avoid sounding likeyou’re communicating from an ivory tower. It
shows you care and puts the focus squarely on  
our customer.

Saying "It’s Yours” differentiates Megaport by its
bold declaration that we first and foremost serve
our customers and support them in reaching theirgreatest potential.

Transforming Your
Multicloud Experience
Our Tips and Tricks for Simplifying Operations

Tips for Simplifying
Multicloud Management
and Operations

megaport brand guidelines

As a rule of thumb, make sure you use second person pronouns in at least 80% of yourcopy and first person pronouns in no more than 20% of your copy. This will give you agood balance and ensure that your ad speaks directly to your customers.

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Our Story

10 General
Writing Tips
For everyday usage

This list provides 10 general writing tips toimprove writing skills. It suggests organizing
ideas, considering the target audience, using
headings, and avoiding unnecessary words. 

It also recommends a personal touch, using
everyday language, and editing to improve  
your writing.

1. Think about what you are trying to say

8. Get straight to the point

2. Remember who you are talking to

9. We / You

Take a few moments first. What are you trying to say? Jot down the main
points. Don’t worry about structuring them. Let the ideas flow; you canorganize them later.

What’s important to them? What would excite or help them? How muchtime do they have? How old are they? The more detailed the picture, theeasier it will be to write for them. Think of someone you know who is in
this target audience. Imagine them sitting right in front of you. Read it out.
Would you talk to this person like this?

3. Create a clear structure

Divide your work into manageable paragraphs of no more than eight
sentences and sentences of no more than 20-25 words with a single idea
in each. This helps create a clear narrative that people can easily navigate.
It helps you get your message across too.

4. Use headings

Headlines for chapters, pages, subsections, and paragraphs create anarrative. These act as signposts for busy readers and ensure they get,even at the quickest glance, some of the messages you want them to.

5. Just start

Now you have the bones of a structure. Start writing. Write to yourstructure, but let the ideas flow. Don’t worry about getting it right the firsttime. You can edit it later.

6. Edit, edit, edit

megaport brand guidelines

Always edit. Editing is as important as writing itself. The art of great
editing is knowing when to stop. Strive for concision, but don’t cut it backso far that the language has no personality. Be brutal. Your writing will bebetter for it.

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7. Avoid the passive

Why? A passive tone sounds weaker and is less direct, more formal, andimpersonal. Have a look at this simple example: “Your letter will be
replied to in due course.” versus “We’ll reply as soon as we can.”No one has time to navigate reams of copy to find out what you’re trying tosay. Get to the point quickly and make it enjoyable. Be clear about what
you want to say and stick to it.

Give your writing a more personal, human touch. Instead of saying,“Megaport has an active relationship with its partners”, say, “You can get
involved.” The emphasis here is on “we” and “you” rather than “we, we,we”. Remember, it’s about what our readers want to know and not justwhat we want to tell them.

10. Use everyday American Dialect English

Additional – extra

Advise – tellApplicant – you

Commence – start

Complete – fill inComply with – keep toConsequently – soEnsure – make sure

Forward – send

In accordance with – under/keeping to

In excess of – more thanIn respect of – forIn the event of – if

On receipt – when we/you get

On request – if you ask

Particulars – details

Per annum – a year

Persons – people

Prior to – before

Purchase – buy

Regarding – about

Should you wish – if you wish

Terminate – end

Whilst – while

Our Story

10 Digital
Writing Tips
For everyday usage

These digital writing tips are important for
creating effective online content. They suggest
dividing content into smaller chunks, using shorter
sentences and more economical language, andavoiding ambiguity. Legibility and credibility are
essential, and content should be structured withthe most important information first. To makedigital content accessible, use descriptive tags
and captions, avoid too many images, and writewith personality. Lastly, avoid making the content
look like spam. 

megaport brand guidelines

Following these tips can ensure well-structured,
credible, and accessible content that  
engages readers.

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1. Digital content It’s different from print content. People encounter andread it differently—they scan it—so you need to write it
differently. Divide it into smaller chunks with
subheadings.

2. Language 

It’s most powerful when used economically, and that's
doubly true online. Write in tabloid-sized packages
utilizing a maximum of 25 words per sentence,
one sentence per paragraph, and four to six words per
headline.

3. Legibility. 

It's hard to read off a screen. It's 25% slower than print.
Help your reader. Don't go crazy with bolding, italicizing,
and capitals. Never use underlining to highlight because it
will make your text look hyperlinked and confuse yourreader.

4. Credibility. 

There can be no excuses for poor spelling and grammar.
Sloppy spelling will not make you look serious orprofessional. It could even make your communications
appear fraudulent. It seriously undermines the credibilityof your message.

5. Ambiguity isn't good. 

Your writing should do what it says on the tin.

6. Searchability. 

Write to be found. What words would people type into
Google to find you? Use those words in your copy.

7. Accessibility. 

Refrain from letting your copy rely heavily on imagery, anduse tags and captions as opportunities to fully describe
pictures. Remember to also fully describe hyperlinks.
Don't exclude visually impaired or blind readers.

8. Personality. 

Just because you're writing for digital media, doesn'tmean you have to lose your brand's personality. There isalways a way to infuse even the most restrained copy withpersonality.

9. Spam. 

Don't unintentionally make emails to customers look likespam. This is especially important in subject lines. Avoid
words like 'free', and 'win'. Avoid spelling mistakes. Text
speak abbreviations and acronyms, as these are all on the
spam filter hit list. Think about your words and how they'll
look in your customer's presence. 

10. Structure. 

When structuring your work, think of an inverted pyramid.
The most important information is first, and the broader
base of detail comes later.

Visual Identity

The logo

The Megaport logo

Meet Our MarkThe Megaport symbol has remained in its originalform, proportion, and composition. 

As a leaders in our industry, we find it imperative
to build a strong heritage for the icon  
and wordmark. 

Our new logo usage guides will allow for  
better and more seamless scalability andimplementation across platforms andapplications.

Icon: Gemini

The Wordmark

The logo With Secondary Service

SECONDARY

megaport brand guidelines

Secondary Service

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powered by Megaport

powered by

Horizontal

The Wordmark in written form

Always capitalize the “M” in Megaport

powered by

StackedVisual Identity

The Icon:

Geminiand what it means

Rockets signify exploration, a journey, science,and technology. Our logo mark, the Megaportrocket ship, symbolizes the cutting-edge
technologies we’ve developed to accelerate andelevate the capabilities of humanity around theplanet. Once you gain access and enter the rocket
ship, you’re free to travel vast distances across
our world.

megaport brand guidelines

We’re simply providing access to the rocket ship,
and the science and technology it took to build it.
It was challenging and everyone who participatedpoured their hearts and minds into it. We did it tocreate something innovative, something special,something safe, something simply awesome! It’s
no longer rocket science for our customers... justget on board.

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Visual Identity

Icon Usagecombinations
Main Icon Color Representation

The Megaport Icon, Gemini, is represented best inthese example color contrast options.   

megaport brand guidelines

When in doubt, light or dark is best.

20Visual Identity

Logo Usagecombinations
Main Logo Color Representation

The main Megaport logo is represented best inthese example color contrast options.   

megaport brand guidelines

When in doubt, light or dark is best.

21Visual Identity

Logo Primary
Placement
Usually Top-Left Alignment

21

Whenever possible, the logo should be centered at
the bottom of the layout. In some instances, thelogo may need to move.  
Here are a few examples of logo placement insome standard dimensions

3

Portrait 
Default to logo placed top-left
Square 
Default to logo placed top-left

megaport brand guidelines

Landscape Wide 
Preferred to place logo center-left

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Landscape Preferred to place logo top-left.

4

Visual Identity

Logo Secondary
Placement
Usually Bottom-Right Alignment

21

Whenever possible, the logo should be centerbottom of the layout with the intention toprioritize the message and call to action.   
Here are a few examples of logo placement insome standard dimensions

3

Portrait 
Default to logo placed center-bottom
Square 
Default to logo placed center-bottom

megaport brand guidelines

Landscape Wide 
Preferred to place logo center-right23

Landscape Preferred to place logo bottom-right.

4

Visual Identity

check

Logo Do’s
You’ve Got This

megaport brand guidelines

The following examples are the approved
usage of the logo and have been establishedto ensure consistency and proper usage ofthe logo across all brand touchpoints.

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Minimum Clearspace using Megaport Icon, Gemini

Brand Colors

Our Brand
ColorsA Palette with Purpose

Our brand color palette is meant to connect
communications across the organization,enhancing familiarity and recognition.

megaport brand guidelines

Colors have important associations that express
and emphasize elements of a  brand presence, making Megaport’s color palettea powerful element of communication.

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Brand colors

Primary Colors
More Prominent Use

Purple Cloud is the main core color of Megaport.
Purple is the color of wisdom 
and imagination.
 
It is a powerful, ambitious color of creative
problem-solving.  

Primary
Rad Red

#E40046

PMS 192 C 
RGB (228, 0, 70) 
CMYK (0, 100, 69, 11) megaport brand guidelines

Since it's not commonly found in nature, 
it inspires curiosity and engagement.

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Primary
Deep Night Blue

#0C1124

PMS 276 C 
RGB (12, 17, 36)

CMYK (67, 53, 0, 86) 
 

Brand colors

accent Colors

Extended Palette For Additional Usage
Accent colors can provide extra flexibility to theexpression of our brand.  

megaport brand guidelines

Some may be used more frequently or prominently
than others, almost as a tertiary color, butnonetheless all can be useful.

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Nexus 6
Blue

#0072DAPMS 285 C

AlmostDodger Blue

#1AA0FF PMS 2925 C

Sky Blue#70D9F8 PMS Blue

0821 C

PurpleCloud#6500D1 
PMS 267 C

Plum#A555F5

PMS 265 C

Mauve#C49BF8 
PMS 264 C

Pink#EA3388 
PMS 1915 C

Magenta#E24BCC PMS 238 C

SunsetO range#FF7F3 2

PMS 1575 C

Bla c k H ole
Bla c k#00000 0

PMS Bla c k C

Dark Blue#20078 6 
PMS 2735 C

G old Yello w#FAAE3 B

PMS 1365 C

Tea l#00ACB 6 
PMS 7466 C

L ink G ree n#00B17 1

PMS Brig h t
G reen C

Ele c tri c
L ime#61FFB 6

PMS 3375

Visual Identity

times

Logo Don’ts

1.

5.

2.

6.

3.

7.

4.

8.

Please do not

This is a list of things to avoid in mostcircumstances when applying the logo:

megaport brand guidelines

Do not add a drop shado
Do not alter color of ico
Do not stroke log
Do not remove icon from the word mar
Do not change color of word mar
Do not rotat
Do not recolor log
Do not use logo in low contrast

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Brand colors

NeutralBase Colors

BASE 01#FCFCFC

BASE 02#FAFAFA

Neutral Base Used Everywhere

BASE 03#EEEEEE

Base colors provide a consistent, neutralconnective tissue for brand expressions.

BASE 04#E6E6E6

BASE 05#CCCCCC

BASE 06#757575

BASE 07#424242

BASE 08#333333

BASE 09#2B2B2B

They are necessary in contexts like product andweb for easy usability and to establish visualhierarchy. 

megaport brand guidelines

This base color value set is to be used in all color
instances.

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Off-White

BASE 10

Off-Black#171717Brand colors

Blue Grey Base Colors

BASE 01#FCFCFC

BASE 02#f5f6fa

Blue Gray Base Used On the Platform

BASE 03#EDEFF6

Base colors provide a consistent, neutralconnective tissue for brand expressions.

BASE 04#D7D9E6

BASE 05#CACDE2

BASE 06#A7ADCD

BASE 07#8087A7

BASE 08#5D637F

BASE 09#39394F

They are necessary in contexts like product andweb for easy usability and to establish visualhierarchy. 

megaport brand guidelines

This base color value set is to be used for the
Megaport One portal.

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Off-White

BASE 10

Dark Blue

Gray#19192B

Brand colors

Color Gradientinteractions
Color Gradient Examples

Here are some sample color interations showing
combinations of various blends and spectrums.

megaport brand guidelines

Options include warm, cool, light and darker
tones. Generally stick with these blend
examples, or seek brand approval.

32

B r a n d co lo r s

check

Color Do’s
Primary Color Usage & Suggestions

Some colors work better together than others.
Determining when to use certain arrangements
will depend on the content and context of use.

Here are some samples of potential color pairingsof two to three colors.

(Check with Brand for approval and oversight.)

megaport brand guidelines

These color combinations do provide enough contrast.

33

B r a n d co lo r s

times

Color Do Not’s
Primary Color Usage & Suggestions

Here are some samples of color pairings to avoid.  

These combinations do not provide enoughcontrast, although there may be some exceptions
in rare instances and depending on context.

Accent colors are not recommended to combine
together on their own. Most of these combinations
are too close in hue or value, and may be more
appropriately used in spectrums and gradations.

With some exceptions, they generally should not
be used without the context of the primar y or
secondar y colors.

It is especially important not to use these
combinations for text on colored backgrounds.

These color combinations generally do not provide enoughmegaport brand guidelines

contrast.

34

Typography

Primary
Typeface
Mulish (Google Fonts)

Our primary typeface is Mulish.  

megaport brand guidelines

This typeface is simple and elegant. The
combination of header, subheader, and body copy
suit the content we produce with the tone of ourbrand.  

36

MulishPrimary Typeface - H1

Black

Regular

AaBbCcDdEeFfGg 
HhIiJjKkLlMmNn 
OoPpQqRrSsTtUu 
VvWwXxYyZz   0123456789

AaBbCcDdEeFfGg 
HhIiJjKkLlMmNn 
OoPpQqRrSsTtUu 
VvWwXxYyZz   0123456789

Typography

SecondaryTypeface
IBM Plex Sans (google Fonts)

IBM Plex Sans SemiBold
Secondary Typeface - H2

Our secondar y typeface is IBM Plex Sans.

This typeface is rooted in the idea of man andmachine and b orrows influences from sources

IBM Plex Sans Regular
Tertiary - Body Copy

such as the IBM logotype and historical typewriter
typefaces . The b alance of engineering versus
design set the principles from which this  

megaport brand guidelines

design was b orn .

37

RegularSemiBold

AaBaCcDdEeFfGg 

AaBaCcDdEeFfGg 

HhIiJjKkLlMmNn 

HhIiJjKkLlMmNn 

OoPpQqRrSsTtUu 

OoPpQqRrSsTtUu 

VvWwXxYyZz   

VvWwXxYyZz   0123456789

0123456789

Typography

Special Use
Typeface
Orbitron (Google Fonts)
Our special use typeface is Orbitron.

OrbitronSpecial Use Typeface - H1

megaport brand guidelines

This typeface provides a sense of exploration,
innovation, and evoking sensibilities of space andventuring into the next frontier.

38

Bold

Regular

AaBbCcDdEeFfGg 
HhIiJjKkLlMmNn 
OoPpQqRrSsTtUu 
VvWwXxYyZz   

AaBbCcDdEeFfGg 
HhIiJjKkLlMmNn 
OoPpQqRrSsTtUu 
VvWwXxYyZz   0123456789

0123456789

Typography

Special Use
Typeface
Space Ranger (Custom File)

An additional special use typeface is  Space Ranger.

This typeface provides a sense of forwardthinking, futurism, and cyber space. It createsintergalactic content that is out of this world.

Space Ranger
Special Use Typeface - H1
Bold

AaBbCcDdEeFfGg 
HhIiJjKkLlMmNn 
OoPpQqRrSsTtUu 
VvWwXxYyZz   0123456789

m

egaport brand guidelines

Outline

39

AaBbCcDdEeFfGg 
HhIiJjKkLlMmNn 
OoPpQqRrSsTtUu 
VvWwXxYyZz   0123456789

Regular

AaBbCcDdEeFfGg 
HhIiJjKkLlMmNn 
OoPpQqRrSsTtUu 
VvWwXxYyZz   0123456789

ICONOGRAPHY

Services Icon Set

Enhancing Brand Identity with Service
Icons and StylingLight Mode

MCR

VXC

PORT

MVE

IX

Marketplace

Internet

VXC

PORT

MVE

IX

Marketplace

Internet

These are the company’s primary service icons.
These icons can be styled in different ways to suitvarious applications while maintaining
consistency in the brand's visual identity. 

megaport brand guidelines

The primary style is established for general use,
while a secondary style is developed for specificuse cases and implementations. This approachensures that the brand's service icons arerecognizable and consistent across all touchpoints
while also allowing for flexibility andcustomization when necessary.

41

Dark ModeMCRICONOGRAPHY

General Use
Icon Set

Internet

Billing / Cost

Networking

RouterCloud

Multicloud

Operations

Chip / Compute

Customers

Security

FirewallDocumentation

LocationsServerEnableData Center

BranchHQ

GlobalAgility / Speed

Secure & Private

Multiple Cloud Regions

Global Reach

Multicloud Ecosystem

API

Expanding your Touchpoints

megaport brand guidelines

The provided icon set is designed to be used indiagrams to explain technical information, as well
as for general use to expand on key touchpoints.

42

Imagery

Imagery &Visuals

concepts & Category examples
There are a few primary concepts and categories
for our main imagery. Including, but not limited toLandscapes: Convey the Megaport ecosystem,
exploration, and expansion. Often
incorporating the Gemini icon into theatmosphere or surroundings
Astronauts: The Megaport astronauts
represent our innovative values, leadership,and exploration. Often used to represent our
awesome team of Megaporters

megaport brand guidelines

Abstract: Utilize abstract imagery when a topic
is broad or highly conceptual. Bright neons and“light speed” styles communicate agility in an
engaging way

44

Global Technology: Reference our product andinfrastructure as imagery with elements ofother categories, when appropriate. Showcase
the global reach of our business.

Landscapes

Astronauts

Abstract

Global Technology

ImageryImagery &Visuals
Do’s and Don’ts

The following includes extra tips and principles tokeep in mind when selecting imagery.   
Images not borrowed from the image libraryshould be approved by Marketing with the Brand &Communications team.

Creation & Execution
Images are created as original images in-house orcontracted, as well as curated and generated from
specific search and prompts in Adobe software.  
U se of generative images re q uires approval frommegaport brand guidelines

Brand & Communications a case-by-case basis formaterials related to corporate channels.

45

check

times

Do

Don’t

Space exploration; astronauts,
planets, galaxies, super novas, star
fields, space rockets. To represent
our innovative values.

No use of cartoonish or children’s
style imagery.

Futuristic, sci-fi, aesthetics that
capture a high tech world of
possibility.
Landscapes as backgrounds andsettings.
Bright colors, glowing neon, “light
speed” to communicate energy andagility.

No illegal paraphernalia.
No hate symbols.
Limit use of figures and specificphotographs of human and people.
(Anonymous preferred unless using
company approved images.)
No publishing external content from
corporate Megaport accounts
without approval.

Examples

Blog & Social
Post

Blog Header Image

Example Images in Use

An effective blog post featured image design
should be visually appealing, relevant to thecontent of the blog post, and convey the main
message of the post.
It should be high-quality and in the appropriate
size and format for the platform on which it will be
published. The image should also have a clear
focal point, be easy to understand, and use
contrast and color effectively to draw the viewer's
attention.

megaport brand guidelines

Additionally, it should be optimized for searchengines and social media by including relevant alt
text and metadata, and it should be shareable onsocial media platforms.

47

Social Landscape Image

BLOG...enhancing connectivity in...

Canberra

Social Square Image

BLOG...enhancing connectivity in...

Canberra
JOIN THE NETWORK REVOLUTION

Examples

Blog & Social
Post
Do’s And Don’ts

When creating a blog post, the featured image istypically the first thing that readers will see, and it
can have a significant impact on their decision toread the post. Therefore, it is important toconsider the following key points when designing
the featured image.

check

Do
Understand the blog post's topic
and message
Use high-quality and relevant
imagesUse legible typography andcomplementing colors
Use visual hierarchy to emphasize
the post's main message
Optimize image size and resolution

megaport brand guidelines

Create shareable images with clear
branding and post titles.

48

times

Don’t
Use low-quality or irrelevant
imagesUse difficult to read typography or
mismatched colors
Overload the feature image with toomuch information or design
elements
Use too many fonts or font sizes inthe same design
Forget to include alt tags for images
Forget to check image display on all
devices.

Examples

Email Campaign
ExampleThe goal of an email campaign is to create
effective and engaging emails that are more likely
to be opened, read, and acted upon. 

megaport brand guidelines

To achieve this, the design should be visuallyappealing and simple, the content should be clear
and concise with a strong call to action, and theemail should be mobile-friendly and personalized.
Testing the email on different email clients is also
important. By following these guidelines, thesuccess of the email campaign can be increased.

49

Email Sample Insights Newsletter

Examples

Email Campaign
Do’s And Don’ts

check

When designing an email campaign, there arecertain "do's" and "don'ts" that can help you
create effective and engaging emails that are
more likely to be opened, read, and acted upon.

Do
Keep the design simple and visuallyappealing
Make the email mobile-friendly
Use clear and concise language witha strong call to action

Include too much information or
clutter
Use too many fonts or colors
Use too many images or videos
Use a misleading subject line

Include relevant images or videos

Forget to include an unsubscribe
linkPersonalize the email
Test the email on different clients.

megaport brand guidelines

Don’t

Use an attention-grabbing subject
line
Use a clear hierarchy of information

50

times

Use spammy words or phrases

Send emails too frequently or atinappropriate times.

Examples

Info papers &Case Studies
ExamplesWhether a one-page overview, info paper, or casestudy needs to be showcased – be sure to create aclear outline of desired materials in preparation
for design.  

megaport brand guidelines

The goal is to ensure that the materials are clear,concise, and provide insights that are relevant tothe audience.   

51Any additional questions or inquires – please bring them to the attention of the Marketing team,  Brand & Communications will address your requests as promptly as possible.   

With our collective efforts to uphold the Megaport brand,  

megaport brand guidelines

we’ll achieve world domination.

52

Thank you!
You’ve got this!
2024