PRADA spa

PRESS RELEASEPRADA SPA FIRST HALF 2016 RESULTS ANNOUNCEMENT
Highlights
Mixed H1 impacted by tough trading conditions especially in Q1 but clear improvement seen infollowing months.
Total net revenues of €1.6bn, (-13% at constant FX compared with 2015). The decline was focused in
the retail channel while wholesale was stable thanks to an initial positive contribution from recent
partnerships with international e-tailers; good progress from royalties driven by the success of thenew fragrances.
EBITDA margin at 21% of revenues (24% in H1 2015) with strong operating cash flow
generation at €267 million and a Net Financial Position at -€246 million, improved by €12million compared with 2015.

EBIT margin showed strong improvement from the first quarter (6%) to the second quarter(19%) ending the period at 14% (16% in 2015); progress on cost containment translated into
a reduction in operating expenses of 12% compared with 2015.

Net income amounted to €142 million, representing 9% of consolidated revenues (10% in2015).

Milan, August 26th, 2016
The Board of Directors of Prada S.p.A meeting on the above date, has examined and approved theconsolidated financial results for the six month period to July 31st, 2016.
Net revenues - Revenues in the period totalled €1,554 million, representing a decline of 13% atconstant FX) compared to the same period in 2015 (-15% at current FX).
Retail Channel - Sales through the Group’s retail network fell 16% year-on year at constant FX to€1,277 million:
The European market (-18% YoY at constant FX) was particularly impacted by the decline intourist flows, while domestic consumers have proven more stable. Highlights were Russia,
with double digit organic growth, and the UK market which benefited from a morefavourable exchange rate as a consequence of Brexit.

The American market (-15% YoY at constant FX) was also impacted by the fall in tourist
flows. Stores in Mexico and Brazil however performed extremely well.

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In Asia Pacific (-18% YoY at constant FX), the negative economic backdrop continued toimpact performance in both Hong Kong and Macau, but signs of improvement have beenvisible since July across Greater China.

After a period of consistent growth since 2010, sales in Japan fell (-9% YoY at constant FX)
mainly due to lower tourist flows from China caused by a less favourable exchange rate.

The Middle East performed in-line with the previous year at constant FX, driven by arecovery in local consumption.

Wholesale Channel – With revenues of €253 million, the Wholesale channel was in line with 2015,
showing the positive initial results from the new collaboration with leading e-tailers.
Licensing – Progress in Licensing was driven both by growth in Eyewear and Fragrances withroyalties growing overall by 8%, reaching €25 million.

Financial results
The fall in margins in the period, attributable to the sales performance, was partially limited by theinitial effects of our rigorous operational review, which started last year and is still in progress. Given
the structural nature of the review, the long-term benefits will not only show in this half, but will
also run throughout the second half and in future years.
EBITDA amounted to €330 million: 21% of revenues (24% in H1 2015)
EBIT amounted to €214 million: 14% of revenues (16% in H1 2015)Net income amounted to €142 million, representing 9% of revenues (10% in 2015)
During the six months, the Group generated strong operating cash flow of €267 million thanks tomore efficient management of net working capital, with targeted action to reduce inventories. As aresult, the Group was able to fully self-finance capital expenditure of €108m, with no further
negative impact on the net financial position which stood at -€246 million as at July 31st, 2016,
improving by €12 million year-on-year, having also distributed dividends totalling €281 million toshareholders during the period.

Patrizio Bertelli, CEO“With the implementation of the first phase of rationalization of various management and operatingprocesses and with the launch of a series of new initiatives that will allow the Group to respondquickly to the requirements of a rapidly evolving market, I see 2016 as a turning point.
I refer in particular to three principal lines of action:
Rolling out our e-commerce platform, giving priority to China, Hong Kong and Singapore withthe objective of achieving global coverage within two years. At the same time there will be aconstant enhancement of the on-line shopping experience. Our e-commerce offer will also
leverage new partnerships with international leaders in the sector.

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Redefining the components of our offer will prioritise the needs of individual markets and all
strategic price points for our brands. At the same time digital communications in support ofthe collections will be considerably enhanced.

Finally, the retail network is currently subject to rigorous review including closure of nonstrategic locations and selective openings in high potential markets. Part of this process will
also include the launch of new concepts such as the recent restyling of the Prada stores at
Plaza 66 in Shanghai and GUM in Moscow, redesigned to offer a new and exclusive shopping
experience for increasingly demanding clients.

These elements are the foundations on which we can base a future of sustainable growth.”
For further information, please contact:
Prada Press Office+39.02.541921
ufficio.stampa@prada.com
Finsbury
Edward Simpkins+44 7947 740 551
Edward.Simpkins@Finsbury.com
Benita Barretto+44 7957 203 615
Benita.Barretto@Finsbury.com+44 203 7251 3801
Prada@Finsbury.com

PRADA GroupThe PRADA Group (HKSE Code: 1913) is a world leader in the luxury goods sector where it operates
with the Prada, Miu Miu, Church’s and Car Shoe brands in the production and distribution of luxury
handbags, leather goods, footwear, apparel and accessories. In 2014, Prada acquired 80% ofMarchesi srl, owner of the historic Milanese patisserie founded in 1824. The Group also operates,
under licensing agreements in the eyewear and fragrance sectors. Its products are sold in 70
countries worldwide through a network that includes 622 directly operated stores (DOS) (at July 31st,2016) and a select network of luxury department stores, independent retailers and franchise stores.