PRADA spa

PRESS RELEASEPRELIMINARY SALES FIGURESFIRST HALF OF FINANCIAL YEAR 2014

Milan, August 6th, 2014
The consolidated net revenues of the Prada Group for the six months ended July 31, 2014
amount to Euro 1,750 million, a slight increase compared to the same period in 2013, +1% .
Performance in the six month period was conditioned by unfavorable exchange rate trends: atconstant exchange rates, revenues grew by 4%.
Wholesale channel
Wholesale channel sales recovered in the second quarter and recorded an overall increase of 1%,+2% at constant exchange rates, to stand at Euro 288 million.
Retail channel by geographical area
In a market environment characterized by a general fall in consumption also the retail channel,
representing more than 83% of total sales, has held up well, recording revenues of Euro 1,442
million with a 1% increase compared to the first half of 2013; at constant exchange rates, the 566
directly operated stores achieved revenue growth of 5%.
The trend differed somewhat from one geographical area to another:- the Asia Pacific markets recorded overall revenue growth of 2% at constant exchange rates(2% decrease at current exchange rates) with performance remaining weak in Korea, Hong Kongand Singapore, while China accelerated in second quarter, achieving 12% growth at constantexchange rates, and the other Asian markets managed steady rates of growth;- the positive trend in the Americas continues. The retail channel recorded 14% growth atconstant exchange rates (+8% at current exchange rates) and was sustained by both domestic
consumptions and a greater contribution from tourist spending;- revenues have fallen slightly compared to the first half of 2013 in Europe, -1% both at constantand current exchange rates, with the market again penalized primarily by a fall in the volume oftourism and by the negative general economic environment which has hit domestic consumption;- Japan again achieved another positive growth despite the expected slowdown in purchases

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after the VAT increase at the beginning of April: +19% at constant exchange rates and +10% at
current exchange rates;- the revenue trend in the Middle East was excellent with strong growth in the first half of the yearof 21% at constant exchange rates and +16% at current exchange rates.
Retail channel by brand
Prada brand revenues increased by 5% at constant exchange rates while, at current exchange
rates, there was growth of 1%.
The development for the Miu Miu brand continues: +7% at constant exchange rates and +3% atcurrent exchange rates. Except in Europe, the brand continues to achieve high rates of growthon all markets.
Church’s, +12% at constant exchange rates and +14% at current exchange rates, and Car
Shoe, +3% at constant exchange rates and +2% at current exchange rates, also enjoyed positive
revenue trends.
Retail channel by product category
Clothing and footwear performed extremely well with growth of 18% and 23%, respectively, atconstant exchange rates (+14% and +19% at current exchange rates). Meanwhile, revenues fromsales of leather goods decreased by 1% at constant exchange rates (-5% at current exchangerates) because of the fall in the number of tourists whose spending is more oriented towards thisproduct category. The Men’s segment again enjoyed double digit growth, in line with Groupstrategy which aims to develop sales of men’s collections in all geographical areas.
Patrizio Bertelli, Chief Executive Officer of Prada Spa, commented: “In the first six months of the2014, the Group has operated in a more difficult political and macroeconomic environment than
expected with unfavorable exchange rates and a general fall in consumption. Against thisbackground, we have continued to focus our efforts on medium/long-term growth: our industrial,marketing and retail investments to sustain the quality of our products and our relationships withclients will continue to bear fruit, supporting the growth of the Group on all markets. In the comingmonths, our priority commitment shall be towards monitoring market trends and performance
without, however, interrupting the implementation of our plans for growth. At the same time, wewill implement a rigorous cost control program with the aim of protecting margins. Upon approvalof the results for the first half of 2014, the Board of Directors shall – in light of the results achievedin the first half of the year and with a clearer view of the outlook for the months ahead – update its
guidance for the year as a whole.”PRADA spa

Full results for the first half of financial year 2014 will be announced upon approval by
the Board of Directors at a meeting provisionally scheduled for September 19, 2014.

For further information please contact:
Prada Press OfficeTel. +39 02.541921
e-mail: ufficio.stampa@prada.com

PRADA Group
The PRADA Group –HKSE Code: 1913 – is one of the world leaders in the luxury goods sector where it
operates with the Prada, Miu Miu, Church’s and Car Shoe brands in the production and distribution of luxury
handbags, leather goods, footwear, apparel and accessories. The Group also operates, under licensing
agreements, in the eyewear, fragrance and mobile telephone sectors. Its products are sold in 70 countries
worldwide through a network that included 566 directly operated stores (DOS) at July 31, 2014 and a selectnetwork of luxury department stores, independent retailers and franchise stores.