Deliver a unified multicloud experienceand unlock new revenue streams

Introducing the as-aService infrastructure,platforms and solutions
that provide the simplified
cloud experiences
customers are looking for.
Dell APEX is an exciting new way to deliver
simplified cloud experiences that enable easierdigital transformation for your customers, while
also unlocking new recurring revenue streams foryour business.

Our portfolio of world-class, as-a-Service
infrastructure1 offerings is specificallydesigned to make life easier – for you andyour customers. Dell APEX helps yourcustomers take advantage of simplified
cloud experiences wherever applications anddata live – delivering the ﬂexibility, ease andexperience of cloud and as-a-Service models.
Now you can simplify IT management,accelerate business results and provide
enhanced, value-added services that enable
customer innovation.

Simplified. Accelerated. Enhanced.
Deliver simplified, accelerated and enhanced IT services that combine your own value-added expertisewith a world-class portfolio of solutions from the undisputed market leader in infrastructure1 – to unlock
the full potential of as-a-Service for your customers.
With Dell APEX, you can offer simplified cloud experiences with quick provisioning, moving swiftly to spec,
deploy and dynamically scale solutions as customer needs change. This increased agility and instantscalability results in improved time-to-delivery for you and time-to-value for your customers.
You can help customers match IT spend with forecast use and business objectives, as well and enhanceDell APEX solutions with your own specialty services to deliver even better results.

Simplify

Accelerate

Enhance

Turn your customer’s
ideas into innovation
with Dell APEX
Partners like you are key in delivering
multicloud by design - Dell APEX
ensures innovation accelerates with aunified multicloud experience while you
focus on providing specialty services
for your customers.
When we work together, we canachieve even greater success. Yourbusiness is essential to ours because
we know you have the expertise andreach to help us accelerate sales
and increase customer stickiness fora broad range of Dell Technologies
infrastructure, software and solutions.

3Clear businessbenefits foryou and yourcustomers
Deliver simplified, accelerated,enhanced solutions and promote
your own value-added specialty
services across Dell’sbroad portfolio.

Use Dell APEX to:

Simplify the way
your customers
consume technology

Unlock your own newrecurring revenue
streams

Enjoy lucrative
incentives on eligible
Dell APEX opportunities

Leverage ﬂexible IT
to scale solutions
swiftly to meet market
demandScale up your customers’
environments whenneeded and reduce
overprovisioning which
may cut emissions andresource usage

Streamline youras-a-Service portfolio
and deliver a
simplified experience

Help customers match
IT spend to forecastuse for reliablebusiness results

Differentiate your offer
by focusing on highervalue services that
boost profitability

Discover the Dell APEX advantage for your business
Explore the combined Dell APEX portfolio, from client devices, compute and powerful storage to dataprotection and cloud platforms, for the simplified cloud experiences your customers want:

Client Devices

Compute & HCI

Storage

Enable customers to grow andinnovate by unlocking the capitalrequired to simplify IT and modernize
their PC lifecycle.

Simplify multicloud by giving yourcustomers a secure, consistentexperience everywhere, with the bestof-breed features and performance
their workloads require.

Respond to your customers’ changing
business needs, remove complexity
and reduce risk with scalable,
enterprise-class block, file andprotection storage.

Cyber & Data Protection

Cloud Platforms

Management Tools

Help customers make smarter
technology choices that will improvebusiness results and ensure theirinfrastructure and data stays
protected and secure.

Deliver consistent multicloud
operations by extending cloud
operating models to on-premises
and edge environments.

Provide your customers solutions
for optimizing their multicloudenvironment, enhancing
operational efficiency, andensuring seamless performanceacross diverse infrastructures.

Dell APEX Subscriptions
Provide the ultimate choice and consistency for achieving differentiated outcomes with Dell APEX Subscriptions.
Deliver exactly what your customers want, available as-a-Service and on their schedule.

Learn more about the portfolio

Take advantage of dedicated Partner Program benefits
Promote the Dell APEX portfolio to customers and enjoy the rewards of lucrative
financial incentives and benefits for your own business.
Go to the Partner Program Guide to see what’s available to you.
Visit the Partner Demand Generation Center to learn more and explore all available resources.
1Source: Dell Technologies is #1 in infrastructure, IDC Quarterly Enterprise Storage Systems Tracker, 2023Q4, March 7, 2024, Vendor Revenue and IDC Quarterly Converged Systems Tracker, 202304, March 14, 2024,Vendor Revenue.

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