Growth Policy Proposal Sheet

Appendix 2

The entity that implements the recommendations

Growth Policy
Classification

ProposalNo.

A-1

A

Improve gameattraction

A-2

A-3

B-1

B-2

B-3

B

Improve event
attraction

B-4

B-5

B-6

Proposals (policy-making)Selection of title(improve attraction)

Recommendations and proposed actions
・Cooperate to persistently grow titles that are likely to have a large fan base
- Systematize the various esports tournaments by introducing a tournament
grading system, and improve recognition and branding of the titles-Cast light on esports title developers as well and aim to brand Japaneseesports titles by promoting collectively with esports titles, developers andplayers
Publishers, JeSU
- Create motivation for fans to commit to esports titles by awarding titles thatare supported by fans and focused on esports entertainment (e.g., hosting alarge number of community tournaments), such as "esports title of the year"- Increase the number of players by developing cross device games

JeSUInd.

○◎・Develop titles that are not tied to specific consoles or mobile in order toattract more fans (several games in overseas are not tied to devices, such as
PUBG and Fortnite)- Tax incentives to support research and development to increase global
competitiveness, and provide the result to domestic companies
Develop global title that can bePublishers,- Fund under the framework of "Cool Japan" for titles that can be deployed Government Agencies
played from any device
overseas. Make support for overseas event management available- Efforts should be sought by each publishers to increase the number ofcross-screen and multi-platform game titles to a certain level

・Support the development of technologies necessary for esports to become
globally competitive
Develop necessary technology - Research and development support to increase global competitiveness- Consideration should be given to initiatives that will lead to an increase infor esports
the number of game creators, such as a program for aspiring game creators
to study abroad
・Make regional games such as the National Athletic Meet and Koshien(national high school championship) official- Define esports under the Basic Act on Sports; establish a framework foryouth sports teams, and promote esports among elementary and junior highFormalize esports as an official school students at the local level
sport in regional sports- Add regional color to esports by franchising esports teams to revitalize thecompetitions
region- Support the development of esports players in schools and companies,
and establish a support system to start club teams

Host esports world
championships in Japan・Japan to take the lead in hosting the World Cup by cooperating with othercountries- The effect of attracting fans (e.g. the Rugby World Cup successfullyincreasedthe number of light fans who doesn't even know the rules)- It is important that Japanese esports players are strong in the competition(either to hold the event with titles that Japanese players have advantage of,or to improve the level of Japanese competition in major global titles )- It would be interesting to have an esports version of the Olympics led byJeSU.
- Launch the "2025 e World Cup" along with the Osaka-Kansai Expo as thetarget year for a Japan-born title- One idea is to design a competition based on IEM and other sources◎

B-7

Hold competitions with short
run time

B-8

Establish and penetrateinternational rules for event
management with a certain
level of quality

・Existing tournaments are often held all day long and audiences get tired ofthem- Host a tournament that takes a few hours to complete, just like any othersports- Establish and share know-how on tournament management- Game developers can create a short lasting game mode
- Provide content and places to relax and keep the audience engaged, andmake the operation more exciting----------

JeSU, Tournament
Organizers,Publishers,
Government agencies○◎○-

JeSU, Tournament
Organizers,Publishers,
Government agencies

◎◎○✔

✔

◎

----◎----◎----✔

JeSU◎

JeSU and Tournament
Organizers○◎○◎

・Establish standards for quality assurance in the operation of official
competitions, etc., and consider the establishment and dissemination of these JeSU, Tournament
standards as international rules
Organizers and- Establish rules and standards for the management of competitions, etc.,
Government Agencies
and promot and spread them internationally

HumanSystem
Deregulatio Resource
Maintenanc
nDevelopmen
et-◎・Train management and production staff who are passionate about the gameand understand fan psychology- Collaborati with a vocational school opening an esports department andPromote acquisition andaccumulate knowledge through interviews
accumulation of know-how on
Tournament- Gather information on what kind of tournaments exist in Japan and otherOrganizers and Media
event management andcountries, what teams and players have hardcore fans, and use thisprogram production
information to hold tournaments and create programs- National and regional media collaboration

Seminar and gathering ofprofessional players○Funding○

・Target teams/players who are talented with hardcore fan base and featurethem in the media to create stars(In Korea, players and commentators unknown to the general population havebecome famous through cable TV.)
-By creating an easy-to-understand rivalry like the pre-war Waseda-Keiomatch or the current Hakone Ekiden, a story is created, the players get thespotlight, and interesting characters emerge.
Media and Teams- Establish an esports study abroad program (including study abroad inJapan). Japanese people learn the language and culture of other countries bystudying abroad, and become an ambassador for Japan. Also, encourage
foreign esports players to study in Japan and make Japan's environment
more competitive- If B-2 "Hosting the World esports Championship in Japan" is realized andJapanese teams play well, star players will inevitably emerge

・Provide young people with a place where they can develop andadmireprofessionals- Hold seminars where players can learn about general education and how
to behave in a professional manner- Absorb the knowledge of others in a social gathering of players, including
those from other game genres

Gov.

JeSU,
Publisher/Developer・Hold themed competitions by age, gender, region, level, etc.
- Various levels of competitions that are easy to watch and understand, evenfor light fans
- It is fun to watch when people are on the same level as they areTournament
Hold themed competitions, etc. - It is important to get people to participate and understand the fun of theOrganizers andsport, so hold competitions where anyone can have an incentive to participate Publishers- Organize various tournaments for youth, seniors, ladies, disabled, etc. inan easy-to-understand manner and cooperate with related organizations

Produce star player-Finding Diamonds in theRoughInst.

Category of proposals (classification)

-○-✔

--

Growth Policy Proposal Sheet

Appendix 2

The entity that implements the recommendations

Growth Policy
Classification

ProposalNo.

C-1

CImprove the economic
status of professionals

C-2

D-1

D-2

D○

◎

✔

○

◎

✔

JeSU and Facility
Operator○◎✔

JeSU and Facility
Operators○◎✔

・Set a minimum annual salary for players in the league to guarantee aminimum standard of living for them
Apply minimum annual salary (Chinese and Korean LoL leagues have minimum annual salaries)
JeSU, Companies- The company or association that set up the annual salary system to pays a (sponsors and others)in leagues etc.
deposit

Prepare environment Entertainment facility

・Implement esports playing environment into facilities people visit on a daily
basis (karaoke boxes, community centers, children's centers, etc.)- Improve the environment for the use of public facilities for esports
exchange and educate about esports the people in charge

・Provide a place where people can make friends and improve their skills- Expect players to improve their skills and involve others in the process- Train by competing against rivals which is a necessary process of
becoming a pro
Prepare environment - Facility- It can also be rented out as a practice area for club activities of at junior
to play gamehigh and high schools- JeSU to supports the facilities with the quality of "soundness" and "publicinterest"by giving official recognition

Prepare environment - Large
scale event venue

D-4

Prepare environment - Facility
to view game play offline,
professionals and fans tointeract

・Improvement of easily accessible spectator sites- A concept where couples and female friends can easily visit- Regularly scheduled games (at least once a week)- Enable to see and interact with fans' favorite teams/players- Open up of public facilities- Providea fun way to watch the game

D-6

D-7

E-1

E-2

E-3

E-4

E-5

Facility Operators,
Government Agencies

・Lower the barriers to attend at games- Lower the hurdles of the process of finding information on the platform you
want to watch the game on (make it easier to find and register)Prepare environment - Online
Online Platform- Primetime TV broadcasting
Operators
view environment- Promote the development and use of the 5G environment- Incorporate spectator links into the game system
・Offer goods both inside and outside of the game
- Publishers and pro teams work together to sell pro team related items inUtilize thee popularity of team /the game
player to expand fan base
- Real merchandise sales are depended on team effort

Corporate welfare

・Esports to be adopted as a corporate welfare program- Incentivize to play
- Health promotion (brain exercise, stress relief, etc.)- Add esports related services to Kanto ITS benefits menu

Introduce JeSU authorization
system to esports trainingfacility

Liberate existing facilities

◎○✔

◎

○

✔

----Teams/Players andPublishers◎----Companies◎

JeSU andGovernment Agencies

・Establish guidelines to operateing the facilities and introducetion of the"official JeSU certification" system- This assumption is based on if a discussion of issues a Summarization ofEstablish facility management the issues related to the Entertainment Business Law is done
JeSU and- The system will be accredited based on the pillars of "soundness" andguideline, introduce JeSU
Government Agencies
authorization system to facility "public interest"- Establish a coaching system with JeSU certified professional athletes toraise the level of competition
・Establish guidelines for esports events-Criterias must be met to ensure that there is no violation of theEstablish guideline for esports Entertainment Business Law
event- JeSU will lead the charge and produce some results by the end of the year

Funding◎・It is often difficult to know who to contact first when organizing a tournamentor event, and there is a need to establish a window for general inquiries aboutgame titles (IP)・Construct a filtering system for games that can be used without individualpermission by each game company (IP holder)・Establish guidelines for media coverage
・Establish guidelines for the media acceptance system (provision of
Establish support desk for the providing game images/videos to the press, press permission, etc.) by theJeSU (CESA),
organizer
utilization / licensing of IP,Publishers andA
mechanism
thatcantobuildawin-win
relationshipbetweenIPholders
Government Agencies
Establish guidelinesand IP users- Response to copyrighted works such as sports simulation games thatrequire permission from the IP holder- JeSU and CESA will collaborate with each other to identify the needs of IP
holders and organizers, and create a forum to discuss the need for anagreement between IP holders and organizers (including the use ofimages/videos in the media)
Introduce "official JeSU certification" for opening esports practice facilities- This assumption is based on if a Summarization of the issues related tothe Entertainment Business Law is done
- Raise the level of competition by opening the facilities to JeSU-certified
professional athletes- The system will be accredited based on the pillars of "soundness" and"public interest"- JeSU will take the lead in each of the above matters and deliver results
this yearGov.

HumanSystem
Deregulatio Resource
Maintenanc
nDevelopmen
etInd.

・Promote a "business association" system that supports amateur players andserves as a foundation for professional sports- Provide support to companies that have introduced esports club activities,
Secure income of players
such as by allowing prize money or distribution earnings earned from esports
JeSU, Companies
through corporate club activity or donations to certain organizations (e.g., JeSU) to be deducted from their(sponsors and others)or teamtaxable income to ensure esports players' income- Establish professional / business league and try to make it to coexist withexisting professional teams

Inst.

Category of proposals (classification)

JeSU

D-3

Development of fans to
hardcore

Lower the barrier oflegal system / rules

Recommendations and proposed actions

・Establish esports tournament venues inside integrated resorts- Enhance the appeal of Japanese culture and tourism- Differentiate from online viewing (e.g., watch the fight scene in AR as if you Facility Operators,
are in the game)
Government Agencies- Use for LAN party events (currently Japan has no large facilities)- Attractive content for the wealthy and foreign visitors to Japan

D-5

E

Proposals (policy-making)

JeSU andGovernment Agencies

・Open up existing facilities that cannot be rented out for esports tournaments Government Agencies
and events due to contracts or legal requirements
and Facility Operators

✔

○✔

◎○✔

◎○✔

◎○✔

◎◎○○✔