PRADA spa

PRESS RELEASEPRADA GROUP APPROVES ITS INTERIM REPORT AT JULY 31, 2012:
FURTHER REVENUES AND PROFIT GROWTHCONSOLIDATED NET REVENUES of € 1,547.4 million, +36.4%
EBITDA of € 469.4 million, +49%
EBIT of € 394.9 million, +55.8%
NET INCOME of € 286.4 million, +59.5%

Milan, September 24, 2012 – The Prada SpA Board of Directors today examined andapproved the interim report for the six months ended July 31, 2012 which shows positiveresults, in line with the trend of growth now enjoyed by the Group for a number ofreporting periods.
CONSOLIDATED NET REVENUES totaled € 1,547.4 million, a 36% increase (+28% atconstant exchange rates) on the € 1,134.3 million reported in the first half of 2011.
EBITDA amounted to € 469.4 million – reaching 30% of consolidated net revenues – andincreased by 49% compared to the first half of 2011.
EBIT stood at € 394.9 million - or 25% of consolidated net revenues – with a 55% increaseon the first half of 2011.
NET INCOME increased by 59% from € 179.5 million in the first half of 2011 to € 286.4,18.5% on net revenues.
Cash flows generated enabled the Group to finance its capital investment during theperiod, pay dividends of € 126 million to shareholders and improve the Group’s Net
Financial Position which was positive by € 82.5 million at the end of July 2012.

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Analysis of revenues
Distribution channels
In line with the strategy pursued by the Group for several years now, revenue growth wasagain driven by the retail channel which, thanks to the opening of new stores and organic
growth, achieved a further increase of 47% (+37% at constant exchange rates), reaching
80.7% of consolidated sales.
Same Store Sales Growth, SSSG (at constant exchange rates) of 19% was particularly
significant and line with the first quarter. This was all the more impressive considering
the strong growth already achieved in the first half of 2011.
The wholesale channel, broadly in line with the first half of 2011, generated net revenuesof € 294.7 million, with an increase of 4% (+1% at constant exchange rates).
Royalties
The licensing business also recorded a strong 34% increase in royalties, mainly following
the launch of the new Prada by LG version 3.0 cell phone which, with almost 500,000
units sold, confirms that Prada remains a point of reference for innovation and design.
BrandsAll of the Group’s brands performed well, especially Prada which enjoyed 40% growth.
Strong growth was also achieved by Miu Miu, +23%, Car Shoe, +16% and Church’s + 15%.
Markets
Growth was achieved across all markets with stand-out performances recorded in Asia
Pacific – where a 44% revenue increase was recorded (+31% at constant exchange rates) –and Europe where, notwithstanding the weak economic situation, rising tourist numbers
led to a 31% revenue increase for the six-month period. Positive results were also achievedin the Americas with +30% (+18% at constant exchange rates) and Japan with + 34%(+19% at constant exchange rates).

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Products
Leather goods once again recorded the highest rate of growth, +52% and now represent
61% of consolidated sales. Clothing and footwear recorded increases of 17% and 14%,respectively; their significant contribution of € 564 million to sales for the six-month
period reflects client appreciation of the Group’s stylistic excellence.
Investment
The international expansion of the retail network continues both in mature markets,
where the Group’s direct presence is not yet complete, and in emerging markets, where theGroup brands are either absent or underrepresented.
During the period, investment in retail network expansion represented 74% of total
capital expenditure that was € 122.7 million.
The 28 new stores opened during the period included stores in new markets such as
Morocco, Brazil, Mexico and Ukraine.
At July 31, 2012, the retail network comprised a total of 414 DOS, including 263 Pradastores, 102 Miu Miu, 43 Church’s and 6 Car Shoe.
Patrizio Bertelli, Chief Executive Officer of Prada Spa commented “ The Prada Group has

again achieved extremely satisfying results in the first six months of 2012. Our growth
rates are among the highest in the sector and have been achieved in a very tougheconomic environment.

The market continues to reward Prada’s unwaveringcommitment to style and dedication to quality. We are aware of the negative market trend
but, counting on the strength of our brands and our ability to pursue our objectives, welook forward with confidence to the near future without altering our strategy based onachieving our long-term growth targets.”

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For further information, please contact:

Prada spa
Luca Grassis+39 02 55028933
luca.grassis@prada.com

Gruppo PRADA
The PRADA Group –HKSE Code: 1913 – is one of the world leaders in the luxury goods sector where it
operates with the Prada, Miu Miu, Church’s and Car Shoe brands in the design, production and distributionof luxury handbags, leather goods, footwear, apparel and accessories. The Group also operates, underlicensing agreements, in the eyewear, fragrances and mobile telephone sectors. Its products are sold in 70
countries worldwide through a network that included 414 directly operated stores (DOS) at July 31, 2012 anda select network of luxury department stores, independent retailers and franchise stores.