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Limited take no responsibility for the contents of this announcement, make norepresentation as to its accuracy or completeness and expressly disclaim any liability
whatsoever for any loss howsoever arising from or in reliance upon the whole or any
part of the contents of this announcement.

Via A. Fogazzaro n. 28, Milan, Italy
Registry of Companies of Milan, Italy: No. 10115350158(Incorporated under the laws of Italy as a joint-stock company)(Stock Code: 1913)PRELIMINARY SALES FIGURESOF FINANCIAL YEAR 2012

This announcement is made pursuant to Rule 13.09 of the Listing Rules andSection 307B(1) of the Securities and Futures Ordinance. PRADA S.p.A.
provides the preliminary sales figures for the financial year ended January 31,
2013.
PRADA S.p.A. (the “Company”, and together with its subsidiaries, the “Group”)
is pleased to announce the preliminary sales figures of the Group for thefinancial year ended January 31, 2013. This announcement is made pursuant
to Rule 13.09 of the Rules Governing the Listing of Securities on The StockExchange of Hong Kong Limited and Section 307B(1) of the Securities andFutures Ordinance.
The Group net revenues for the financial year ended January 31, 2013,amounted to Euro 3,297 million, a 29% increase as compared to the financialyear 2011.
At constant exchange rates, the Group enjoyed sales growth of 23%.
The retail channel sales now represent 82% of the Group’s total sales andamounted to Euro 2,664 million, a 36% increase compared to financial year
2011 and a 29% increase at constant exchange rates. New stores contributed
towards this growth as did existing stores, with Same Store Sales Growth – atconstant exchange rates – standing at 14%.
Wholesale sales grew by 6% even though the number of indirect points of saledecreased following an increase in the number of newly opened retail stores.
All geographical areas contributed to the Group’s sales growth, compared tolast financial year (figures as reported):1

Italy +19%,
Rest of Europe +36% (+33% at constant exchange rates),
Asia Pacific +33% (+23% at constant exchange rates),
Americas +23% (+15% at constant exchange rates),
Japan +14% (+8% at constant exchange rates).
The growth of the business was driven mainly by the Prada and Miu Miu
brands which enjoyed sales increases of 33% and 16% (compared to the last
financial year), respectively.
Notwithstanding the decision to reduce significantly sales at mark-down in thelast weeks of the financial year, growth in the fourth quarter stood at +14%, atconstant exchange rates.
In the financial year 2012, in line with its strategy, the Group continued toexpand its retail network, opening 78 new stores and taking the total numberof directly-operated stores to 461 at the end of January 2013, comprising 283
Prada stores, 126 Miu Miu stores, 45 Church’s stores and 7 Car Shoe stores.
Mr. Patrizio Bertelli, Chief Executive Officer of the Company, commented “In ayear characterized by a particularly difficult international economicenvironment, our Group has made further important progress along its path ofgrowth, consolidating its position at the head of the luxury goods sector. The
strength of our brands, our ability to interpret and anticipate market trends
and our global retail network continue to form the basis for our long-term
growth strategy”.
The information contained in this announcement is based on a preliminary
assessment of the management accounts of the Group for the financial year
ended January 31, 2013, which have not been audited or reviewed by theCompany’s auditors. Shareholders of the Company and potential investors areadvised to exercise caution when dealing in the shares of the Company.
The audited consolidated results of the Group for the financial year ended
January 31, 2013 are tentatively scheduled to be announced by the Companyon April 5, 2013.

By Order of the Board
PRADA S.p.A.
Mr. Carlo Mazzi

Deputy Chairman

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Milan, Italy, February 19, 2013
As at the date of this announcement, the Company’s executive directors are Ms.
Miuccia PRADA BIANCHI, Mr. Patrizio BERTELLI, Mr. Carlo MAZZI and Mr.
Donatello GALLI; the Company’s non-executive directors are Mr. Marco SALOMONIand Mr. Gaetano MICCICHÈ and the Company’s independent non-executive directors
are Mr. Gian Franco Oliviero MATTEI, Mr. Giancarlo FORESTIERI and Mr. Sing
Cheong LIU.

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