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Limited take no responsibility for the contents of this announcement, make norepresentation as to its accuracy or completeness and expressly disclaim any liability
whatsoever for any loss howsoever arising from or in reliance upon the whole or any
part of the contents of this announcement.

Via A. Fogazzaro n. 28, Milan, Italy
Registry of Companies of Milan, Italy: No. 10115350158(Incorporated under the laws of Italy as a joint-stock company)(Stock Code: 1913)PRELIMINARY SALES FIGURESOF FINANCIAL YEAR 2016
This announcement is made pursuant to Rule 13.09 of the Listing Rules andSection 307B(1) of the Securities and Futures Ordinance. PRADA S.p.A.
provides its preliminary sales figures for the financial year ended January 31,
2017.
- Improving trend evident in last months: the fiscal year ended with the monthof January back to positive results- Europe and Asia are the most dynamic areas: from the third quarter China
returned to growth, with a strong, accelerating trend- Recent product and marketing initiatives producing clear and satisfactoryresults
PRADA S.p.A. (the “Company” and, together with its subsidiaries, the “Group”)
is pleased to announce the preliminary sales figures of the Group for thefinancial year ended January 31, 2017. This announcement is made pursuant
to Rule 13.09 of the Rules Governing the Listing of Securities on The Stock
Exchange of Hong Kong Limited (the “Listing Rules”) and Section 307B(1) ofthe Securities and Futures Ordinance.
The Group ended its 2016 fiscal year with consolidated revenues of Euro 3,184
million, down by 9% at constant exchange rates (-10% at current exchangerates), in line with market expectations.
In more detail, the total sales by country are as follow:-Asia Pacific (-12% at constant exchange rates) was very dynamic in thesecond half of the year: China resumed rapid growth in the third
quarter and Hong Kong and Macau saw reduced level of sales

1contractions versus past years. Greater China reported higher sales in
the last quarter of the year;-the European market (-5% at constant exchange rates) was adversely
affected for most of the year by the reduction of tourist flows, especiallyin Italy and France, although France showed clear signs of recovery in
the fourth quarter. Particularly positive was the performance of Russia,
with double-digit growth, and the U.K., which reversed the decline of thefirst six months to end the year with strong growth;-

the American market (-12% at constant exchange rates) continued to beaffected by falling tourist flows in the U.S.A., as well as generally soft
spending patterns since the first part of the year, whereas Mexico andBrazil had positive growth;-

after five years of consecutive growth, in 2016 sales declined in Japan(by 13% at constant exchange rates) essentially as a consequence of thereduced flow of tourists from China due in part to the yen appreciation;-the Middle East presents a decrease by 10% at constant exchange rates
compared to the prior fiscal year.

With respect to each brand and the various types of products, both Prada and
Miu Miu showed improving trend.
The efforts of recent months to make the shopping experience more exclusive
and immersive and to enrich the offer with highly creative and innovative
products are already producing concrete results in the ready-to-wear segment,
which saw improved results throughout the entire second half of the year, alongwith footwear and leather goods, where we saw an excellent market response tothe latest collections.
With respect to the retail channel, the Group’s 620 directly operated storesproduced revenues of Euro 2,635 million in 2016, a decline of 13% at constantexchange rates and 14% at current exchange rates. However positive progress insales trend were seen in the second half of the year, particularly in December
2016 and January 2017.
As far as the wholesale channel is concerned, initial encouraging results fromthe recent collaboration with leading electronic retailers (“e-tailers”) areevident, in a segment where the Group has implemented an important businessplan. Sales across the entire wholesale channel rose to Euro 504 million, up by
14% at constant exchange rates and 13% at current exchange rates.
Licensed business grew by 3%; both eyewear and fragrances experienced
positive trends, with royalties of Euro 45 million.

2Mr. Patrizio Bertelli, Chief Executive Officer of the Company, commented: “Asnoted in my comments on the first six-month results, this past year we
implemented a profound phase of business process rationalization - still
underway - and identified important strategies to secure the Group’s future
growth.
This included revising our digital strategy with the creation of a highly skilled
team with professional experience from the digital technology and new media
industries. In the meantime we are strengthening the retail management
structure with the aim of integrating online channels with traditional channels
in a truly innovative dimension.
I am confident that this new global vision will enable our brands to fully
express their strong potential, and generate sustainable growth: high-quality
products, high level of creativity in both communications and customer
relationships.”
The information contained in this announcement is based on a preliminary
assessment of the management accounts of the Group for the financial year
ended January 31, 2017, which have not been audited or reviewed by theCompany’s auditors. Shareholders of the Company and potential investors areadvised to exercise caution when dealing in the shares of the Company.
The audited consolidated results of the Group for the financial year ended
January 31, 2017 will be published following the approval by the Board ofDirectors at the meeting which will take place in the first half of April 2017.

By Order of the Company
PRADA S.p.A.
Mr. Carlo Mazzi

Chairman
Milan, Italy, February 13, 2017
As at the date of this announcement, the Company’s executive directors are Mr. Carlo
MAZZI, Ms. Miuccia PRADA BIANCHI, Mr. Patrizio BERTELLI and Ms. Alessandra
COZZANI; the Company’s non-executive directors are Mr. Stefano SIMONTACCHIand Mr. Maurizio CEREDA and the Company’s independent non-executive directors
are Mr. Gian Franco Oliviero MATTEI, Mr. Giancarlo FORESTIERI and Mr. SingCheong LIU.

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