PRADA spa

PRESS RELEASEPRELIMINARY SALES FIGURESFIRST HALF OF FINANCIAL YEAR 2013

Prada Group continues to achieve growth: +15% at constant exchange rates

Milan, August 8th 2013
The Prada Group confirmed its strong rate of growth in the first half of financial year
2013, in line with the positive trend seen in the first quarter.
Consolidated net revenues at July 31, 2013 amounted to Euro 1,727 million, an 11.6%
increase on Euro 1,547 million for 1H12.
At constant exchange rates, there was 14.8% growth.
Distribution channels
Sales through directly operated stores reached Euro 1,422 million, an increase of
15.6% (+19.5% at constant exchange rates) thanks to both newly opened stores andSame Store Sales Growth (SSSG) of +7%.
Meanwhile, the wholesale channel recorded a 3.5% drop in sales (-3% at constantexchange rates) after the selective strategy adopted by the Group which led to areduction in the number of wholesale partners by more than one hundred.
Markets
Growth was well balanced across all geographical areas:- the Asia Pacific market grew by 17.7% (+18.6% at constant exchange rates) with asignificant contribution made by Greater China,- the Americas market recorded 13.5% growth (+16% at constant exchange rates),
thanks to the excellent results achieved in the retail channel,

PRADA spa- the European market was boosted, above all, by the high number of tourists andachieved 5.7% growth (+6.7% at constant exchange rates) with the retail channel in linewith 1Q13, which recorded double digit growth,- the Japanese market recorded 16.4% growth at constant exchange rates, though thiswas not reflected in its Euro equivalent sales because of the persistent weakness of theyen.
BrandsThe Prada brand recorded further growth of 14.3% (+17.3% at constant exchangerates).

Miu Miu, +3.7% (+7.8% at constant exchange rates) and Church’s +5.1%(+8.3% at constant exchange rates) also performed well, while the revenues of Car
Shoe fell because of the overall reduction in the wholesale channel.
In the first half of financial year 2013, the Group continued to expand its retail network,
opening 30 new stores (net) and taking the total number of DOS (Directly OperatedStores) to 491 at the end of July 2013: 301 Prada stores, 133 Miu Miu stores, 49
Church’s stores and 8 Car Shoe stores.
Patrizio Bertelli, Chief Executive Officer of Prada Spa, commented: “In an increasingly
more extensive and global market for luxury goods and in an extremely volatileinternational economic environment, the Prada Group continues to achieve strong
growth, proceeding with conviction and determination along its chosen path ofdevelopment. We shall continue to base our long term growth strategy on the balanced
international expansion of our retail network, achieving efficiency in all areas andconstantly seeking quality and stylistic innovation”.
Full results for the first half of financial year 2013 will be announced upon approval by
the Board of Directors at a meeting provisionally scheduled for September 17, 2013.
For further information, please contact:
Prada Press OfficeTel. 02.541921
e-mail: ufficio.stampa@prada.com

PRADA spa

PRADA Group
The PRADA Group –HKSE Code: 1913 – is one of the world leaders in the luxury goods sector where it
operates with the Prada, Miu Miu, Church’s and Car Shoe brands in the design, production and distributionof luxury handbags, leather goods, footwear, apparel and accessories. The Group also operates, underlicensing agreements, in the eyewear, fragrance and mobile telephone sectors. Its products are sold in 70
countries worldwide through a network that included 491 directly operated stores (DOS) at July 31, 2013 anda select network of luxury department stores, independent retailers and franchise stores.