Milano and Paris,
5th February 2020

United Nations
Educational, Scientific andCultural Organization

Intergovernmental Sustainable
Oceanographic
Development
Commission
GoalsUnited Nations
Educational, Scientific andCultural Organization

Intergovernmental
Oceanographic
Commission

PRESS RELEASEPRADA AND UNESCO TO PARTNER ON OCEAN SUSTAINABILITYEDUCATION PROGRAMMEInternational campaign to raise awareness among younger generations
Milano and Paris, 5th February 2020 - Prada and UNESCO’s Intergovernmental Oceanographic
Commission present an educational programme dedicated to sustainability and the circular economy
for a network of secondary schools around the world over a period of four months - from February
to May 2020.
The goal is to educate and raise awareness among the new generation about adopting more responsible
and mindful behaviour towards the ocean and its resources, promoting an attitude of sustainable consumption
in line with the United Nations 2030 Agenda and its 17 Sustainable Development Goals (SDGs).
The project, which follows the launch of the PRADA RE-NYLON capsule collection, underscores the PradaGroup’s commitment to sustainable choices. It will be financed through a portion of the proceeds from thePRADA RE-NYLON capsule collection sales, donated to UNESCO’s IOC, the world’s foremost authority onocean science.
Over the next few months, high school teachers in 10 cities around the world (Berlin, Mexico City,Johannesburg, Lisbon, London, Milan, New York, Paris, Shanghai, Venice) will participate in webinars
where they will learn how to develop an educational module consisting of 4 lessons dedicated to the themeof sustainability. The project will explore our understanding of the ocean and its importance, the problemof marine pollution, particularly with regards to plastics, and the fashion sector’s commitment
to sustainable production to help protect the seas. The fourth lesson will involve students in the creationof an awareness campaign for the conservation of the oceans.
In May, an international jury composed of members representing Prada, UNESCO and others will
choose the winning campaign, which will then be presented among the program of activities conductedby UNESCO’s Intergovernmental Oceanographic Commission at the Second United Nations Ocean
Conference (Lisbon, 2 - 6 June 2020), and subsequently disseminated on Prada and UNESCO channels
and on pradagroup.com.
Lorenzo Bertelli, Prada Group Head of Marketing, said: “For the Prada Group, the promotion of culture
and education is an integral part of the sustainability strategy. The collaboration with UNESCO embraces
this path and translates it into a direct channel of communication with students around the world. We areproud to see the creation of an ocean awareness project from what was initially a product innovation andsustainable materials initiative”.
Vladimir Ryabinin, Executive Secretary of the Intergovernmental Oceanographic Commission and Assistant
Director General of UNESCO: “The global scale of the problems facing the ocean means that no singlecountry or organization can fix them all. We need partnerships across science, decision-makers andthe private sector to create a sustainable ocean economy that uses the ocean but also preserves andcherishes it. Together with the Prada Group, we hope to mobilize students from around the world aroundthese ideas, transforming their energy and creativity into a vector towards a more ocean-literate society.”

United Nations
Educational, Scientific andCultural Organization

Intergovernmental
Oceanographic
Commission

PRADA Group
Prada S.p.A. - HKSE Code 1913 - is one of the global leaders in the luxury goods industry. The Group,
which owns the Prada, Miu Miu, Church’s and Car Shoe brands, produces and distributes luxury leather
goods, footwear and apparel manufactured in 22 company-owned industrial sites. It also operates in thefood sector with Marchesi 1824, and in the eyewear and fragrance industries under licensing agreements.
The Group’s products are sold in 70 countries worldwide through 637 directly operated stores as of June30, 2019 and a selected network of multi-brand stores and department stores.

UNESCO’s Intergovernmental Oceanographic Commission
The Intergovernmental Oceanographic Commission of UNESCO (IOC-UNESCO), established in 1960 asa body with functional autonomy within UNESCO, is the only competent organization for marine science
within the UN system. The purpose of the Commission is to promote international cooperation and tocoordinate programmes in research, services and capacity-building, in order to learn more about thenature and resources of the ocean and coastal areas and to apply that knowledge for the improvement ofmanagement, sustainable development, the protection of the marine environment, and the decision-making
processes of its Member States. In addition, IOC is recognized through the United Nations Convention on
the Law of the Sea (UNCLOS) as the competent international organization in the fields of Marine Scientific
Research (Part XIII) and Transfer of Marine Technology (Part XIV).

For further information:
Prada Press Office+39.02.567811
corporatepress@prada.com
www.pradagroup.com

UNESCO Press Office
ATT: George Papagiannis (Media Chief)+33.1.45.68.17.06
g.papagiannis@unesco.org
www.ioc.unesco.org