SALES PACKContent

01. Who are we
02. What’s on our screens
03-05. Who is watching us
06-10. About the Eastern Cape
11. Why Us
12-13. What we can offer
BOARD: MOTSE MFULENI . MONDE NGONYANA . LOYISO NKANSTU . VUYO NYEMBEZI . SAM DLULANE

Who are we?
Who are we?

Platform: Multichoice DSTV All Bouquets:
Platform: Multichoice DSTV All Bouquets:

This graph shows the slit of viewership access on the DSTV bouquets for 2019. The

This graph shows the slit of viewership accessonhigher,the dueDSTVbouquets
Thestats may beto thefact that DSTVforsets2019.
like extra
view are not measured instats may be higher, since DSTV sets liketheseextrastats.view are not measured in these stats.

Copyright Mpuma Kapa TV 2020										1What’s on our screens?
● News● Current Affairs (politics, business and documentaries)● Sports and Fitness● Youth and education● Entertainment● Reality● Religion● Traditional/ Cultural

Copyright Mpuma Kapa TV 2020										2Who is watching Mpuma Kapa TV

Who is watching
Mpuma Kapa TV?

Thesegraphs
graphsgive
giveaaclear
clearvisualvisualidea
ideaofofwhowhoourourviewers
viewersare
areandandwhere
wherethey
they are andTheseare
howare accessing
the channel.
howandtheyarethey
accessing
the channel.

As yousee thechannel has
has aa higher
higher female
femaleviewershipviewership andandwith
with55%55% viewersAs
you cancan see
the channel
viewers being female and 45% being male on the overall viewership of thebeing
female and 45% being male on the overall viewership of the channel. Howeverchannel. However, the difference is only 5% and shows the channel can bethedifference
isto
only
5% andtoshows
the channel
canofbegender.
a great vehicle to advertise toa greatvehicle
advertiseeveryoneregardlesseveryone regardless of gender.
Copyright Mpuma Kapa TV 2020										3The channel has a high youth market (35 and under) which accou
current viewership. With the biggest spenders being this age grou
opportunity
reachviewership.
more of these
spenders.
The channel has a high youth market (35 and under) which accounts for
70% of theto
current
With thebiggest However
spenders the 36 yea
being this age group, advertisers have an opportunity to reach more ofviewershipthese spenders.
is also a great opportunity as it accounts for 30% of ththese are homeowners and seasoned working viewers, with somHowever, the 36 years old and above viewership is also a great opportunity as it accounts for 30% of the channel’s viewership, thesenests,nests,retirements,selfself
andhealthcare.
are homeowners and seasoned working viewers, with some starting to empty
enjoy empty
retirements,andhealthcare.

The channel has mainly an African demographics which makes up 97% of its viewership.

The channel has a high youth market (35 and under) which accounts
forchannel
70% of theThe
has mainly a African demographics which makes up
current viewership. With the biggest spenders being this age group, advertisers have an
Copyright Mpuma Kapa TV 2020										4opportunity to reach more of these spenders. However the 36 years old and above
Copyright Mpuma Kapa TV 2020
viewership is also a great opportunity as it accounts for 30% of the channels
viewership,We can see that the highest number of viewers are the Xhosa
We can see that the highest number of viewers are the Xhosa and Zulu speaking
viewers, however with N. Sotho, S. Sotho and Tswana following behind theviewers,
Nguni however with N.Sotho, S.Sotho and Tswana followin
languages.
languages.

Languages

ProvincesWe
can seeseethethatprovinces
the highestviewers
are the Xhosa
and Zulu
Wespeaking
can provinces
see the provinces
and how
the channel
We canandnumber
how the ofchannel
is consumed
throughout
theninein the country,with Eastern
Capeis consumed
and Gauteng
beingwith
the N.Sotho,
highest viewership.
viewers,
however
S.Sotho and Tswana following behind
the Nguniprovincesin the country, with Eastern Cape and Gauteng bein
languages.
Copyright Mpuma Kapa TV 2020										5About the Eastern Cape

About the Eastern Cape:
Mpuma Kapa Tv is an Easten Cape based channel, that produced Easten Cape based
Mpuma Kapa Tv is an Eastern Cape based channel, that produced Eastern Cape based content,content, however has content from outside the province. However with it’s highest reachhowever, has content from outside the province. However, with its highest reach being from ECpeople.
being from EC people.

Copyright Mpuma Kapa TV 2020										6Copyright Mpuma Kapa TV 2020										7Copyright Mpuma Kapa TV 2020										8Copyright Mpuma Kapa TV 2020										9The Eastern Cape is a province full of opportunity. With vibrancy and diversity in its people. The province
is friendly
andwelcoming,with bigand growth
opportunities.
TheEasternCape
is a pronicefull investmentof opportunity.
With vibrancy
and diversity in its
However, the province also is the home province of isiXhosa the second largest spoken language in thepeople.
province
is friendly
welcoming,with biginvestment
and growthcountry,Thetherefore
opening
doorsandfor theMpuma Kapa
TV brandto tell stories
from the province andengage
withitspeople.
Thechannel
isagreatbridgeforadvertisers
toreachits consumer.
opportunities.
However the province also isCopyrightthe home
provinceof2020										10isiXhosa the second largest spoken
Mpuma
Kapa TV
language in the country, therefore opening up doors for the Mpuma Kapa TV brand tous ?

Why

Opportunity to access the EC marketplace, targeted advertising, big rural and townshipeconomy. EC has the second highest spoken language in the country and majority of
the channel’s viewers fall under the Xhosa and Zulu (which is the highest spoken
language in the country.
The channel appeals to the largest demographics in the country, which is the Nguni.
However, the channel also has a good number and growing colored and Afrikaansdemographics.
Brands that are looking to speak directly to a huge number of viewers, falling withinthese demographics, have an opportunity to maximize advertising and visibility throughthe channel.

Copyright Mpuma Kapa TV 2020										11What can we do for you?
● Generic Ads​- TVC’s 25”, 30”, 40” 45”, 50” 60”● Stings - ​5” or 10” ads● 5” Promo tags
● 10” Tops of Ad break or Tails/● This is an ad that appears at the beginning of the ad
break or at the end of the ad break.
● Opening and closing billboards- ​These are 10” adsthat inform the viewer sponsorship ownership of thecontent.
● Product Placement● Advertiser sponsored Program● Product Placement● Squeeze back/ L Board

Copyright Mpuma Kapa TV 2020										12Social media
The channel uses mainly facebook as its main social media platform tocommunicate with the viewers. However the channel is actively startingto build new content to engage on its other social media platforms.
Facebook- 18300+

Instagram- 1380

Twitter- 152

YouTube- 315

Advertising Rate-Card ( Draft)
Peak - R3500. (18:00 - 22:00) Off Peak (shoulder) - R2000
Duration

5”

10”

20”

25”

30”

40”

45”

60”

Peak

R1000

R1800

R2500

R3000

R3500

R4000

R4500

R5000

Off Peak

R500

R800

R1000

R1500

R2000

R2400

R2800

R3000

Copyright Mpuma Kapa TV 2020										13Contact Details
Sinazo Mtshengu
Sales Department Manager
Cell: (067) 601 0890
Email: sinazom@baytv.tv

BOARD: MOTSE MFULENI . MONDE NGONYANA . LOYISO NKANSTU . VUYO NYEMBEZI . SAM DLULANE