Fashion and Luxury Brands
From designer fashion houses to iconic luxury brands,
we keep you on trend.
Industry disruption and transformation. Newtechnology. Increasing focus on sustainability. The
Hogan Lovells Fashion and Luxury Team has our finger
on the pulse of current market conditions and theissues you face.

Contacts
Kelly Tubman Hardy,Washington, D.C.

Meryl Bernstein,
New York

Sahira Khwaja,London

From designer fashion houses to iconic luxury brands,
we keep you on trend.

Imtiaz Shah,

Industry disruption and transformation. New
technology. Increasing focus on sustainability. The
Hogan Lovells Fashion and Luxury Team has our finger
on the pulse of current market conditions and theissues you face.

Luigi Mansani,

Our team advises many of the world's most renowned
fashion and luxury labels – from luxury goods
manufacturers to influential fashion houses. We advise
brands that have become household names, as well as
niche retailers and startups focused on transforming
their respective categories in powerful ways.
We know the world of fashion and luxury, and we’ve
got you covered.

Representative experience
Advised a U.S. luxury goods company on thetermination of various European distributor and agency
agreements, including settlement negotiations.

Dubai
MilanPractices
CopyrightIndustries
Consumer

Advised Pandora on a wide range of IP, e-commerce,and data privacy matters as well as handling its anticounterfeiting program in Hong Kong and China.
Advised Neil Lane on a complex series of transactions,
including various sales and licensing arrangements.
Advising Gucci on its joint venture with Al Tayer Groupin the UAE.
Advised an international leader in the fragrance andfashion sector in a collective redundancy plan
concerning a worldwide famous fragrance brand.
Advised a British fashion house in respect of allegationsof copyright infringement in various jurisdictions by adesigner in connection with garments from their
Spring/Summer Collection.
Advised top luxury brands on the adoption of QR code,
RFID and other similar technologies such as Bluetooth
to track visitors' shopping preference, length of stayand mood as well as analyze the traffic of boutiques.
Advising Ahmed Seddiqi & Sons, UAE’s leading retailerof luxury watches and jewelry, on its joint venture withWatchBox, the world’s leading platform for buying,selling, and trading pre-owned luxury watches.
Advised a well-known fashion house on an IP dispute
against a Spanish competitor selling bags and shoes
which seem to be infringing products of the client's IPrights.
Advising Sotheby's on U.S. e-commerce law, drafting
customer facing terms and conditions, and guiding
through arrangements with providers of goods andservices as they launch an e-commerce platform.
Advising an American luxury fashion house on thehiring of high-level executives and designers for,including negotiating and drafting unique executive
agreements and contentious employment litigation inParis.

Advised Jumei International Holding Limited (NYSE:JMEI), a Chinese-based fashion and lifestyle solutions
provider, as U.S. legal counsel on its approximately
US$130 million going-private transaction.

Latest thinking and events
Published Works
NFTs: luxury retail’s new frontier
The Global Legal Post
NewsPartner Kelly Tubman Hardy and associate Rachel
Shelbourne forecast developments in the luxury goods
marketHogan Lovells EventsConsumer Horizons Webinar: Cash Is Out - The NewWorld of Digital Payments
Press releases
Hogan Lovells advises Charles on US$20 million Series
A financing round
Published Works
Luxury brands rethink e-commerce strategies aspandemic crimps in-store retail
Global Legal PostWebinar
Consumer Horizons Webinar: Trading in 2021: How theConsumer Industry Should Navigate a Stormy Trade
Environment