24MBP Business Shaping Scenario

Create New Business Sowing Good Seeds for the Future
The fourth business shaping scenario is to “create new business sowing good seeds for the future”. Bridgestone will sow
good seeds beyond the 24MBP and create new business which generates social value and customer value.

Solutions Business
EnergyBridgestone E8 Commitment

Growth Business
Ecology

Efficiency

Extension

EconomyBridgestone’s Mobility Ecosystem

Reducing CO2 through tires for
EVs and fleet operation optimization

EnergyBridgestone

Ecology
Maximizing resource productivity
by maximizing retreading cycle

Optimizing fleet operations

Efficiency

Data collection from mobility system
Tire Data

Mobility Data

Tire pressure,temperature databy tire monitoring

Vehicle data, vehicle
operation data, othermobility related data

Co-creation

DigitalUnique analysis algorithm
powered by big data

DATABASE / ALGORITHM
Optimize customer operations
Evolve from tire wear prediction
to durability prediction

62

Engineering Chain
Dan-Totsu products

Understanding of society/customer’sBuild Bridgestone’s Mobility Ecosystem

Creating social value linking with businessIn solutions business, which is positioned as our growth

The solutions business will create sustainability
value throughout the tire value chain, from“produce and sell” to “use”. In the 24MBP, we willcontribute to reducing CO2 emissions, at the stageof tire use, in truck and bus solutions in North
America and OR/AC solutions, which are positioned
as strategic businesses, while continuing toreinforce retread, which significantly contributes
to improving resource productivity. Through these
activities, we will commit to advancing sustainabletire technologies and solutions that preserve theenvironment for future generations - Ecology inthe Bridgestone E8 Commitment.

business, we take a challenge on amplifying value at thestage where customers use tires and providing new valuethat includes solving customer pain points and contributing
to sustainability, in line with the Bridgestone E8
Commitment. We amplify the value of Dan-Totsu products
and use them as the basis for amplifying the trust of society,partners, and customers. By building these relationships oftrust, we will expand solutions provided with both real anddigital by having customers and partners share the data andamplifying its value. Through these efforts, we aim to build
Bridgestone’s mobility ecosystem.

E8 Commitment

Maximizing economic value across operations

Ease(Tire inventory, management of vehicle and maintenance, etc.)

Extension
Proposing optimal tire usage
Contributing non-stop mobility

Preventing sudden trouble and traffic
accidents Supporting safe operations
with peace of mind

EconomyCommercial BtoB solutions

Mobility tech business
Dan-Tostu Solutions“Support” vehicle operation systems/“Strategic business”

society/mobility systems

Customer-oriented / Genba on-site “Real” information

Dan-Totsu network

Dan-Totsu service

Field engineering

Optimal retread

business issues, Solutions planning capability, Visualization of concrete effects

Real

Bridgestone 3.0 Journey 2024 Integrated Report63

24MBP Business Shaping Scenario: Create New Business Sowing Good Seeds for the Future

Accelerate Value Creation Centered on RetreadFirst of all, the foundation to expand the solutions businesses
is retread business, which bridges premium tires as DanTotsu products with solutions. Among them, aviation tirebusiness is the strategic starting point for the retread
business, for which we already provide Dan-Totsu products,
multiple retread, and tire wear prediction solutions
leveraging digital capabilities. We will utilize the expertise
acquired here for the TB retread business. In addition tostrengthening Dan-Totsu products by improving durability
and wear resistance as base performance looking ahead ofretread, we aim for maximizing the tire value by increasing
the number of retread and deepening the linkage with fleet
operation management to use tires safer, longer, better andmore efficiently.
Retread is the business model which also contributes tosustainability. With an assumption that each customer willapproximately twice of resource productivity, and canuse Bridgestone tires three times, one new tire with fuelreduce to the approximately half of CO2 emissions.

efficiency that will retread twice, in comparison with three
new tires, can reduce to the half of the amount of raw
materials at a stage of production, can increase

24MBP - Next stage -Premium tireAC

Dan-Totsu productTo maintainhigh market share

Ensure safety and peace of mind
even under the harsh conditions
such as load, speed and heat/cold

RetreadSolutionsCo-creation with JAL

Multiple retread

Wear prediction solutions
leveraging tire data & flight data

Strengthen
multiple retread

Be attentive and supportiveof customer problems

through big data analysis

Maximize productivity and economic value of airlines’ operation

Respect forbeing on-site

Leverage know-how

Japan & North America

TB“New premium in circular business era”

Achieve both economy &productivity of fleets andenvironmental performanceat a high dimension
Improve durability and wear resistanceas the base performances for retread

Strengthen
Enhance service
Europe & Asia

Restructure & rebuild

From wear prediction solution
to durability prediction solution

Expand multiple retread

Link with themobility solutions

Enable customers to use tires safer, longer, better and more efficiently:
Maximize the value of tires

Value creation by linking with sustainability business model: Carbon neutrality & Circular economy* TB: Truck & bus tires, AC: Aircraft tires

64

Mobility Tech Business “Strategic Business”
Bridgestone expands the solutions business by focusing oncommercial BtoB solutions which have Dan-Totsu products,
solid service foundation developed on site and strong realsuch as retread.
Commercial BtoB solutions mainly consist of three parts;
truck and bus solutions, mining solutions, and aviation
solutions, and we will build as mobility tech business which
creates new value as strategic business by the fusion ofstrong real and digital. In particular, our mining and aviation
solutions leverage our strong real such as Dan-Totsu products
utilizing our strong R&D and manufacturing capability andfield engineering being close to Genba (on-site), based on
which we have built strong foundations of trust with ourcustomers and partners. By sharing data from them andanalyzing it with digital capability and building uniquealgorithms, we will evolve tire wear prediction into tire
durability prediction solutions. We are continuously
reinforcing our efforts to ensure that customers can use
tires safer, longer, better, and more efficiently.

Commercial BtoB solutions
Establish mobility tech business in North America— Especially “Fleetcare” program
Reinforce logistics solutions for the last mile
— an area of demand growth
Truck & bus

Premium Tire

Tire-centric
solutions

Mobility
Solutions“Strategic business”
Expand solutions based on new premium “MASTERCORE”
Mining solutions

Build value creation through real x digital — new challenge

Establish
mobilitytech business

Strategic starting point to establish
solutions business model including retread
Aviation solutions

Bridgestone 3.0 Journey 2024 Integrated Report65

24MBP Business Shaping Scenario: Create New Business Sowing Good Seeds for the Future

Truck and Bus Solutions: Mobility Tech Business in North America—“Fleetcare”
In North America, by strengthening linkage between,

Furthermore, we will reinforce solutions for last-mile

premium tires, retread, and mobility solutions, we will

logistics in North America, an area of demand growth.

enhance the “Fleetcare” program that provides solutions in

Last-mile logistics, where light trucks move through urbana package tailored to their pain points through staying

areas, undergoes repeated stop-and-go, causing

closer to customers. By doing so, we will build the mobility

significant burden on tires and premature wear. As

tech business.

unexpected tire replacement and maintenances are

Bridgestone has been working to improve the synergy

required frequently, decreasing vehicle utilization and not

between its mobility solutions business, which amplifies

being able to level maintenance cost are some pain points

the value of tire data and mobility data, and its premiumthat customers face.

tire business and other solutions businesses. As a first

We will solve this by offering the “Fleetcare” program

step, we began offering the “Fleetcare” program, which

tailored to the unique problems of last-mile logistics, whileprovides premium tires, retread, maintenance services,being attentive to customers on-site (Genbutsu-Genba)

and fleet management in one package, at Webfleet

mainly through field engineering. In the second half ofsolutions in Europe from 2022, and have accumulated the2024, we plan to launch a new ENLITEN equipped product,

expertise and have tested aiming for establishment of

which has been customized for last-mile logistics withbusiness model.

improved wear resistance performance and case durability

In the 24MBP, we will expand the “Fleetcare” program inlooking ahead of retread. Based on this Dan-Totsu product,

North America, where we have a strong TB business

we will contribute to maximizing the productivity offoundation such as Dan-Totsu products, retread, a service

last-mile logistics operations by offering retread, high-network for fleets, and a fleet customer base, while also

quality tire inspection and maintenance services as well as

leveraging the expertise fostered in Europe. By combining

an efficient fleet management leveraging the Azuga’ssuch strong foundation with Azuga, a digital fleet solutions

platform, as one package to customers. In addition, we

provider acquired in the U.S. in 2021 and with mobility

will maximize the economic value for our customers by

solutions that offers in collaboration with strategic

adopting a payment scheme based on mileage. We will

partners, we will promote value creation with both real

gradually introduce this offering and establish ourand digital.

business foundation during the 24MBP period.

DigitalPremium tire
“New premium in circular business era”

Mobility solutions
Fleet management leveraging
vehicle data

High-durability, wear resistance,and low rolling resistance

Launch of products equippedwith ENLITEN (cumulative total)

ENLITEN equipment %8 products in 2023
9 products in 2024
Approx. 40 products in 2026

3% in 2023
Approx. 5% in 2024
Approx. 40% in 2026

Create value end to end by staying close tocustomers and their problems

Premium tire

RFID
Tire data × Mobility data

RetreadRetreadMaintenanceservice

Service network for fleets

1,200

For truck & bus
Approx.
sites*
in North America*As of the end of 2023
Service solutions network

RealCustomer base of premium tire & tire-centric solutions

66

Fleet
management• Monitor location information and propose efficient operation& optimal routes• Visualize fuel consumption & CO2 emissions and propose
improvement Manage driver and enhance• safe-driving level (Linked with benefits for vehicle insurance)
North America as of the end of 2023:

370 K connected vehicles
Wear prediction
Evolve todurability prediction+ Collaboration with strategic partners(enhance scale and solutions)

Collaboration &sharing know-how
Europe as of the end of 2023:

840 K connected vehicles

Customer base of mobility solutions

Mining Solutions
In mining solutions, we take on the challenge of expanding
tire durability prediction solutions by building uniquealgorithms leveraging AI, with Bridgestone MASTERCORE as
Dan-Totsu product at the core and focusing on “co-creation”
based on trust with customers.
As the core of our mining solutions, Bridgestone
MASTERCORE as Dan-Totsu product realizes ultra-highdurability based on the combination of our new unique
technologies including steel cord manufactured in-house.
Bridgestone MASTERCORE enables us to provide the optimal
performance customized to each customer’s need and theoperating condition of each vehicle by improving durability

on-site (Genbutsu-Genba) and digital such as AI.

and other desired tire performance without sacrificing

In order to prevent tire damage due to heat, which isother performances. Based on customer recognition ofa major pain point for mining companies, we offer thetheir value, MASTERCORE tires are being used in

optimal maintenance timings and operation routes byapproximately 90 mines as of the end of 2023. Also at thepredicting tire durability with our unique algorithm

stage of “use” tires, on-site field engineering activities thatleveraging AI. This algorithm is built by shared vehicle

deeply understand customers’ pain points, we have also

information based on trust with customers and data

strengthened our “real” capabilities by expanding theincluding tire temperature, tire pressure, vehicle location

network sites for mining solutions to 130, mainly on Otraco,

information and driving speed and history of tire fittings,

which was acquired in 2021.

which can be obtained from Bridgestone iTrack, a next-

By combining such strong “real” capabilities with digital,

generation of tire monitoring system for mining vehicles. In

we continue to evolve mining solutions that contribute tothis way, we contribute to maximizing the productivity andthe optimization of mining operations. As a new challenge

economic value of mining operations by reducing tire costsin the mining solutions, we are strengthening tire wear

and vehicle downtimes. Moreover, we contribute toprediction and evolving it to tire durability prediction

sustainability by improving resource productivity, since

solutions by building unique algorithms leveraging the fusion

using tires safer and longer reduces the number of tiresof extensive experience and knowledge of tires cultivatedused. We began offering this new mining solutions services
starting in July 2023 at the Spence copper mine (Pampa
Norte operation) where BHP Group Limited owns in Chile.
In the 24MBP, we contribute to maximizing productivity
and economic value of mining operations as well assustainability, thereby amplifying trust with customers andexpanding business.

We are promoting solutions initiatives at Genbutsu-Genba (being on-site) that contribute to enhancedsocial and customer value at the Spence mine owned by the BHP Group Limited in Chile. By supporting
the provision of optimized tire maintenance and ensuring appropriate tire pressure, we have not only
helped our customers to use their tires safer and longer, but have also contributed to sustainability inaddition to reducing vehicle downtime. Although there were difficulties to overcome in this project, wewere able to achieve it through thorough discussion and co-creation between a variety of internal
departments and the Spence mine. Moreover, this project gave me many insights regarding on-sitemining operation. Going forward, I will continue to promote solutions initiatives, valuing the trust we
have with customers.

Sven Ermter
Mining Solutions Development & Engineering Director
Bridgestone Mining Solutions Latin America

Bridgestone 3.0 Journey 2024 Integrated Report6724MBP Business Shaping Scenario: Create New Business Sowing Good Seeds for the Future

Aviation Solutions
In aviation solutions, the strategic starting point of solutions
business, Bridgestone reinforces multiple retread with
Dan-Totsu product power as an axis, and expand thedeployment of solutions such as tire wear and durability
prediction that combine real and digital capabilities, basedon co-creation with customers. By doing so, we contribute tomaximizing productivity & economic value of airlines’
operations, as well as sustainability. Premised on safety andpeace of mind above all, aviation tires are required to beable to withstand harsh conditions in areas such as heavyload, high speed, and a wide range of temperatures fromhigh to low. This is therefore a domain where Bridgestone’s
core competences in “mastering rubber” and “mastering

aerospace, as well, and in 2023 we received theroad contact” can be leveraged to the fullest.

Sustainability Award, which is presented to suppliers that

By combining multiple retread with such Dan-Totsu

have made significant achievements in the field of

products, we have already established a circular businesssustainability. We continue to expand the deployment ofmodel that maximizes tire value per unit and contributes tosolutions, based on the foundation of the solutions businesssustainability, however we now face the challenge of

built up until 2023.

further improving the number of retreading. In efforts tomeet this challenge, we were able to improve the numberof retreading as a result of pursuing both steady
improvement for working and business quality at on-siteand manufacturing DX. This initiative has been shared at the
Global TQM Conference as a good example of working &business quality improvement, which is the top priority in“Craftperson skill” /Date regarding tireʼs using condition &Manufacturing datatire inspection data after usage

the 24MBP.
In addition, we reinforce contribution to sustainability
across the entire value chain, including efforts to realize
carbon neutrality and a circular economy. These efforts

Enhancement of manufacturing accuracy⇒Further improvement of the number of times that can be retreaded

were recognized by Airbus, a pioneer in the domain of

As an important initiative which contributes not only to business, but also to sustainability,
we have been promoting improvements in the number of retreading of aircraft tires. In
the project, we installed sensors in the building process to measure production data foreach tire, and analyzed the data by linking to the inspection data of each returned tire. Bymaking the tacit knowledge of the craftsperson skill into explicit knowledge, and byimproving the accuracy of the parts that have a large impact on the number of retreadingof aircraft tires, we were able to further improve this number. We will contribute tocreating further value for aviation tires from the production standpoint.

Akihiro Ichikawa
OR/AC Production Technology Department (Winner of the TQM Conference Grand Prix)

68Build Mobility Ecosystem that Responds to New Mobility
Bridgestone E8 Commitment

Extension

Empowerment

In order to respond to new mobility such as EVs and“automated driving technology”, and promote theautomated driving, we take on the challenge including

development of tire technology and next-generation ofstrategic investments through coordination and co-creation

mobility solutions that contribute to improved safety andwith various partners and advance the building of a mobility

productivity of mobility that incorporates automated driving

ecosystem.

technology and expertise. By accelerating these efforts, we

As part of these initiatives, we invested in TIER IV, Inc., awill build a mobility ecosystem that responds to new mobility.

leader in open-source automated driving software aimed foran automated driving society, in 2022, and have been moving
forward with co-creation in the two areas of “automateddriving technology” and “solutions services that support
driving”. Regarding “automated driving technology”, we arepromoting activities at “B-Mobility”, a mini-test course within
the BIP (Bridgestone Innovation Park in Kodaira, Tokyo).
Regarding “solutions services that support driving”, westarted demonstration tests concerning the safe driving of
automated vehicles from February 2024, on public roads in
Shiojiri City, Nagano Prefecture. We are installing “Tirematics,”
a digital tire management tool that is one of the solutions

Automated Driving Demonstration Tests at B-Mobility

Bridgestone offers, on Japan’s first mass-produced automatedEV buses, which are currently undergoing technologicalverifications by TIER IV under driving conditions equivalent to
Level 2, with a view to obtaining Level 4 automated driving
certification. Through this implementation, we aim to verify
the value of solutions services that support the safe andefficient driving of automated vehicles in addressing issues
such as safe driving, expense reduction, extension of driving
distances and improvement of electricity consumption, andreduced downtimes and predictive management. In the
future, we will expand demonstration tests to include
co-creation related to research and development ofAutomated Driving Demonstration Tests on Public Roads

A Mobility Ecosystem that Responds to New Mobility

Avayler

Tyrata

CarlQ

REACH

Peregrine.ai

POS platform provider(Europe)

Tire sensor & data
management service
provider(U.S.)

Autonomous
driving related
payment platform
provider(U.S.)

Service provider for fleets(Notify dealer whena vehicle breaks down)(U.S.)

Road safety
solutions provider(Europe)

Retail & service
solutions businessAlso continue exploring co-creation
partners through venture capitals
North America / Europe

Mobility solutions business“TIER IV”
(Fleet management system)(Retread, repair)Autonomous driving
technology development(Japan)KodiakWrenchYoshi

Chargylize

Bia

Mobile vehicle
maintenanceservice provider(U.S.)

Mobile vehicle
maintenanceservice provider(U.S.)

EV solutions provider(Europe)EV smart charging
solutions provider(Europe)Solutions for EVs

Autonomous long-haul trucking
technology development(U.S.)May Mobility
Autonomous driving
technology development(U.S.)

Solutions for autonomous vehicles

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