February 2020
Japan Exhibition Association

Information on Exhibitions Held in 2018 by Member Exhibition Organizersof the Japan Exhibition Association
The Japan Exhibition Association (JEXA) conducted a survey among 54 member companies/organizations
regarding exhibitions held in 2018. For comparison purposes with other exhibition statistics, results weretabulated based on the calendar year (January 1 to December 31) instead of the previously used fiscal year
(April 1 to March 31) basis. When comparing with figures from last year’s summary, please bear this change* inmind. Survey findings are summarized below.
1. A total of 407 exhibitions were held (previous survey: 369*)
Summary. In the previous survey (FY2017), the 25 respondents had held a total of 369* exhibitions. This time,
there were 28 respondents, more than in the previous summary, and therefore the number of exhibitions held
also increased proportionately. But bearing in mind the change in the survey period, it can be inferred that thenumber of exhibitions is about the same as last year.
2. Total exhibition area was 1,633,634 square meters (previous survey: 1,352,715 square meters)
Summary. Similarly to above, the higher number of respondents is responsible for a proportionate increase intotal exhibition area, but the rate of increase is high compared to last year, indicating that [per exhibitor] average
exhibition area also increased.
3. A total of 61,477 companies/organizations participated (previous survey: 53,169)
Summary. While the number of exhibitions rose 10.2% over last year, the number of companies/organizations
participating in exhibitions increased by 15.6% because some exhibitions became larger in scale and new
exhibitions were started up.
4. The total number of visitors was 4,210,023 (previous survey: 4,124,965)
Summary. Although the overall number of visitors increased relative to last year, the number was more or lessthe same, since the Tokyo Motor Show, which has a major impact on visitor numbers, was not held. (There were771,200 visitors to the 2017 Tokyo Motor Show, and the official visitor figure in 2019 was 1,300,900). The
number of visitors from abroad increased in conjunction with the large number of shows, reflecting successful
efforts by organizers to attract more people from other countries. As a proportion of visitors, seminar
participants increased 22% over last year but there were 16% fewer seminar participants from abroad. And
although seminar participant numbers rose thanks to organizers’ efforts to hold seminars concurrently withexhibitions, figures indicate that this did not necessarily help attract more seminar participants from abroad.
5. 85% of the exhibitions fell into the B-to-B category
Summary. There were 344 B-to-B exhibitions, accounting for 85% of the total, and 55 B-to-C exhibitions, which
made up 13% of the total. The 8 B-to-BC exhibitions accounted for 2% of the total. Compared to the previoussurvey, the number of B-to-B and B-to-C exhibitions declined slightly but there were no major changes inoverall ratios.
6. 13% of exhibitions took place in February, the most popular month
Summary. In last year’s survey, 60* exhibitions were held in February, accounting for 16.3%*of the yearly total.
The same was the case this year, with the largest number of exhibitions, 53 (approx. 13%) taking place inFebruary.

7. By venue: 51% of all exhibitions were held at Tokyo Big Sight
Summary. Tokyo Big Sight was the venue for 206 exhibitions, accounting for 50.6% of the total, followed by
INTEX OSAKA, Makuhari Messe and PortMesse Nagoya. PACIFICO YOKOHAMA was in fourth place in theprevious survey, although the number of exhibitions held there remained mostly the same unchanged frompreviously but PortMesse Nagoya moved into third place due to holding more exhibitions than last year. Theserankings point to continuing strong demand for venues where large exhibitions can be held.

February 2020
Japan Exhibition AssociationSurvey of Exhibitions Held in 2018 by Member Exhibition Organizersof the Japan Exhibition Association(Survey Findings)
1. Surveyees: 54 member exhibition organizers (companies/organizations) of the Japan Exhibition
Association (JEXA)
2.

Survey period: August 2019 to February 2020

3.

Responses received:
Companies/organizations responding to this survey
Response included with that of other company/organization
No answer
Total

17112654

4. Number of exhibitions:
Total

407

5. Total exhibition area (some did not respond)

1,633,634 square meters

6. No. of participating companies/organizations:
TotalDomestic (some did not respond)
Overseas (some did not respond)

61,47733,7549,186

7. Number of visitors:(1) Total
Domestic (some did not respond)
Overseas (some did not respond)(2) Number of seminar participants among visitors
Total
Domestic
Overseas
8. Exhibition category:
B to B
B to CB to BC4,210,023
1,793,018
87,355369,021341,342
5,736

344
55
8407

Total
1

9. Breakdown of exhibitions by month:Month

No. of exhibitions

January
February
MarchApril
MayJuneMonth4553
1445
45
27

No. of exhibitionsJulyAugust
September
OctoberNovember
December
Total

301444472419407

10．Breakdown of exhibitions by venue:
Exhibition venue
Tokyo Big Sight
INTEX OSAKAMakuhari Messe
PortMesse Nagoya
PACIFICO YOKOHAMAKitakyushu International Conference Center
SAITAMA SUPER ARENA
Congrès Convention Center
Sakai City Industrial Promotion Center
Kobe International Exhibition HallYUME MESSE MIYAGIKyoto Pulse Plaza
TWIN MESSE SHIZUOKA
Fukiage HallFUKUOKA KOKUSAI CENTER, Ishikawa Prefectural Industrial Exhibition
Hall, Yokohama Arena, AXES Sapporo, Niigata City Sangyo ShinkoCenter, CONVEX OKAYAMA, KEIHANNA PLAZA, MyDome OSAKA,Marine Messe Fukuoka, ATC Hall
Hiroshima Prefectural Industrial Exhibition Hall, Ehime World Trade Center,Hiroshima City Exhibition Hall, Tokyo Ryutsu Center, Miyako Messe,
Sunshine City, Science Museum, Toranomon Hills Forum, Okinawa
Convention Center, AER Bldg.
TotalNo. held
206
6249
16984443333321407

11. For reference:
When multiple exhibitions organized by the same company or organization taking place at thesame venue during the same period and with integrated management of total exhibition area andnumber of exhibitors and visitors are counted as a single exhibition, these number 154.
Since this survey targets exhibitions with integrated management of exhibition area and number ofexhibitors and visitors, the figures below describing area, number of exhibitors and number ofvisitors are for a total of 154 exhibitions.
2(1) Grouped by exhibition area
Area (unit: square meters)
Under 500
500 to under 1,000
1,000 to under 2,000
2,000 to under 3,000
3,000 to under 4,000
4,000 to under 5,000
5,000 to under 6,000
6,000 to under 7,000
7,000 to under 8,000
8,000 to under 9,000
9,000 to under 10,000
10,000 to under 15,000
15,000 to under 20,000
20,000 to under 25,000
25,000 to under 30,000
30,000 to under 35,000
35,000 to under 40,000
40,000 to under 45,000
45,000 to under 50,000
50,000 or more
No answer
Total

No. held
0
2
12
13
3
926
5
3
128
14
8
14
3
2
0
0
0
6
14
154

(2) Grouped by no. of exhibitors
Exhibitor companies/organizations
Under
50
50 to under 100
100 to under 200
200 to under 300
300 to under 400
400 to under 500
500 to under 600
600 to under 700
700 to under 800
800 to under 900
900 to under 1,000
1,000 to under 1,500
1,500 to under 2,000
2,000 to under 3,000
3,000 to under 4,000
4,000 to under 5,000
5,000 and overNo answer
Total

No. held21652
27
869534
113
3
2000
3
154

(3) Grouped by no. of visitors
No. of visitors (unit: persons)
Under 1,000
1,000 to under 2,000
2,000 to under 3,000
3,000 to under 4,000
4,000 to under 5,000
5,000 to under 6,000
6,000 to under 7,000
7,000 to under 8,000
8,000 to under 9,000
9,000 to under 10,000
10,000 to under 15,000
15,000 to under 20,000
20,000 to under 25,000
25,000 to under 30,000
30,000 to under 35,000
35,000 to under 40,000
40,000 to under 45,000
45,000 to under 50,000
50,000 to under 60,000
60,000 to under 70,000
70,000 to under 80,000
80,000 to under 90,000
90,000 to under 100,000
100,000 to under 200,000
200,000 to under 300,000
300,000 or more
No answer
Total

3No. held0
2
164
14
3
1
61
29
21
10
966
9
1
10
3
1
30
5102154