March 1 2016
To all,Coca-Cola East Japan Co., Ltd.
The 3rd “Forest, Water and Smiles: Project Katashina Village to Pass on Rich Nature to Tomorrow”

Coca-Cola’s “Mori-ni-manabo” Project in Katashina
Program to learn the importance of nature held on Feb 27 (Sat)

Coca-Cola East Japan Co., Ltd. (Representative Director & CEO: Calin Dragan, Head office:Akasaka, Minato-ku, Tokyo) held on Feb 27th, 2016 (Sat) an environmental experience event
titled “Coca-Cola Mori-ni-manabo Project in Katashina” at Marunuma Kogen ski resort inKatashina Village, Tone-gun, Gunma Prefecture.
This event, “Forest, Water and Smiles: Project Katashina Village to Pass on Rich Nature toTomorrow”, is part of the collaborative program between Coca-Cola system and Nippon PaperIndustries Group to provide environmental education for next generations, and it has been heldin Marunuma ski resort every year since 2014.
Under fine weather, 37 participants (14 families), including elementary school children andtheir families in Gunma, took a walk in snowshoes for 1.5 km in a forest for about 90 minuteswith instructors. After some struggles at the beginning with the unfamiliar snowshoes, losing
them at times, and falling over, the participants fully enjoyed the walk in the fresh snow andbreathtaking scenery.
After the walk, the participants had a workshop where they made original craftworks withpinecones, acorns, and pieces of gold birch (deciduous broadleaf trees usually found above
1,500m in the mountains). The children returning home with their precious wooden crafts inhand is most memorable.
■Walk in snowshoes and crafts workshop

＜Event Overview＞■Date & Time： Feb 27, 2016 （Sat） 10：00～16：00■Venue： Marunuma Kogen ski resort Chalet Marunuma
4658-58 Higashi Ogawa, Katashina Village, Tone-gun, Gunma Prefecture■Content：
10:15-10:30 Opening ceremony
10:30-14:00 Nature experience in snowshoes
14:00-14:45 Lunch
14:45-15:45 Crafts workshop with wooden pieces
15:45-16:00 Closing ceremony＜Greeting＞
Masaharu Yoshida, Sustainability Management Senior Manager, Coca-Cola EastJapan
Water is an irreplaceable, valuable resource for us. The rainwater and snow here inMarunuma Kogen will find its way to Coca-Cola East Japan’s plants over a long periodof time.
To help the forests in Marunuma Kogen sustain water, we will promote our water
source preservation activities with you in line with the characteristics of the area.
＜Voices from participants＞
24th-grade boys
We participated from the same soccer club with our parents.
We had fun with snowshoes. We were impressed by the beautiful, large
Nikko Shirane Mt.
・The snow was fluffy, and we enjoyed walking on it, but our legs were tired.

【About Coca-Cola East Japan】
Coca-Cola East Japan（security code: Tokyo Stock Exchange, First Section 2580） is thelargest Coca-Cola bottler engaged in the manufacture and sales of Coca-Cola products inJapan with the highest annual sales revenue.
We deliver to customers about 50 Coca-Cola beverage brands, including Coca-Cola,Coca-Cola Zero, Georgia and I LOHAS, across beverage categories from carbonatedbeverages, sports drinks, energy drinks and fruit juice to non-sugar tea.
Coca-Cola East Japan was established on Jul 1, 2013 through the merger of 4 Coca-Colabottlers (Coca-Cola Central Japan Co., Ltd., Mikuni Coca-Cola Bottling Co., Ltd., Tokyo
Coca-Cola Bottling Co., Ltd., and Tone Coca-Cola Bottling Co., Ltd.) in the Kanto andTokai regions (Tokyo metropolitan area and 12 prefectures). On Apr 1, 2015, with theintegration of Sendai Coca-Cola Bottling Co., Ltd., our sales area was expanded to include
the Southern Tohoku region (Miyagi, Fukushima, Yamagata), and currently we cover theTokyo metropolitan area and 15 prefectures. For more details, please go to the Coca-Cola
East Japan website
HP page ： www.ccej.co.jp. Facebook ： https://www.facebook.com/cocacolaeastjapan<Reference>“Forest, Water and Smiles: Project Katashina Village to Pass on Rich Nature toTomorrow”:
In October 2013, Nippon Paper Industries Co., Ltd. and CocaCola Japan Company, Ltd. signed a mid to long-term Agreement
for Collaborative Activities related to the conservation/protectionof forest and water resources. This agreement aims to promotecollaborative efforts to protect healthy forests that nurture richwater, leveraging the knowledge and experience of Nippon
Paper Industries on forests and trees, and of the Coca-Colasystem on water.
As part of this collaborative effort to protect/conserve rich forest
and water resources, Coca-Cola East Japan Co., Ltd. launched“Forest, Water and Smiles: Project Katashina Village to Passon Rich Nature to Tomorrow” in Katashina Village (GunmaPrefecture) where Nippon Paper Industries’ company-owned
forest in Suganuma is located and which is also the water
source region for Coca-Cola East Japan’s Saitama andIwatsuki plants.
More information about “Forest, Water and Smiles: Project Katashina Village toPass on Rich Nature to Tomorrow” can be found on the HP(http://www.ccej.co.jp/csr/water/).

Coca-Cola’s “Mori-ni-manabo” Project:
An environment protection/education program that Coca-Colabegan in 2006, targeting children of the next-generation andorganized nationwide.
By planting trees in forests and water source regions andthrough experience in various other nature programs, theprogram allows children to interact with the forest and living
creatures and aims to foster their understanding of theimportance of nature and water, or the relationship between
people and nature, and the significance of environment
protection.
This project is also a part of Coca-Cola’s global water resource
protection activities.
Information on Coca-Cola’s “Mori-ni-manabo” Project can also be found on theHP (http://www.ccej.co.jp/csr/communication/).