【Document for the press】
April 25, 2016

Drink “I LOHAS” to support activities to protect the water sources
in Japan!

“I LOHAS Water Preservation Project” Starts
CCEJ donates part of sales proceeds from “I LOHAS” to the “Activities toprotect the water sources in Japan” for the 13 locations nationwide including the6 water sources of “I LOHAS” natural water

The Coca-Cola System has launched the “I LOHAS Water Preservation Project”, which supports water
resource protection activities around the country. Through the Coca-Cola Educational & Environmental
Foundation, part of the sales proceeds from “I LOHAS” for 2016 will be donated to the 13 municipalities
and non-profitable organizations (NPO) that operate water resource protection activities at each locationin Japan to support such activities.
“I LOHAS” is a brand of natural water that is fostered by the great nature of Japan. At 6 water intake
places around the country (in Hokkaido, Iwate Pref., Toyama Pref., Yamanashi Pref., Tottori Pref., andMiyagi Pref.), rainwater and snow which poured on the forests and mountains

penetrate the earth, andare slowly filtered down the natural earth layers over a long period, resulting in mineral compositions asthe gift from the nature. The “I LOHAS Water Source Preservation Project” has started to support theactivities to continue protecting these forests and mountains that foster the abundant water. For thesupported associations for FY2016 (13 groups in total), please refer to the attachment.
Among the associations mentioned above, Coca-Cola East Japan, Co., Ltd. (headquartered in Akasaka,Minato-ku, Tokyo) will support forest improvement and activities to create environment which allows avariety of functions to be fully exerted, including cultivation of water source in the forest, for the Hakushu
region of Hokuto City (Location; Hokuto City, Yamanashi Pref. Mayor; Masashi Shirakura), which is thewater source area of the Hakushu Plant (Hokuto City, Yamanashi Pref.) located at the foot of Kai
Komagatake.
Anyone can participate in the “I LOHAS Water Source Preservation Project” through purchases of “ILOHAS” in stores and from vending machines.

“I LOHAS Forest” to enjoy learning and sharing the importance of water resource preservation
The Coca-Cola System promotes “WATER NEUTRALITY” by which the same amount of water that has
been used for product production is returned to nature. To provide a fun opportunity to learn how it works
and share the importance of water resource preservation, we published in January 2016 the diorama “ILOHAS Forest” that we can all grow together. Popular actor, Hiroshi Abe, who is also well known in I
LOHAS’s TVCM, is the mayor of I LOHAS Village, and the villagers and followers of the official SNS sites
nurture the environment that is rich in water and greenery every day. You can participate in I LOHAS
Village via website（http://www.I LOHAS.jp/forest/）, Twitter（follow the Official Account：@ILOHAS）,and Instagram（follow the Official Account：ilohas_jp）.

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Attachment■Project Outline
Name: I LOHAS Water Source Preservation ProjectContent: Donate parts of “I LOHAS” proceeds to municipalities and NPOs protecting water sourcein 13 locations around the country, including the 6 “I LOHAS” water source locations
Product: “I LOHAS” Natural Water
Duration: I LOHAS sales to be donated during Jan. 1 – Dec. 31, 2016
Contribution (donation) to supported associations during April 1, 2016 – Mar. 31, 2017■”I LOHAS Water Source Preservation Project” Supported Associations for FY2016(*in random order)

Prefecture

Association Name

Activities

Hokkaido

Sapporo Fureainomori Tomonokai

Iwate

Toyosawagawa Tochikairyoku

ToyamaToyama Prefecture

Deepen understanding of forests/forestry through tree planting &deforestation. Spread knowledge to the public through the Sapporo
Fureainomori facility.
Work to establish a favorable forest/water source environment,
conduct activities to deepen the farmers’ and community people’s
understanding of the current situation/issues reg. water source.
Create diversified forests through maintenance of communitybased forests, and develop people to support the forests in Toyama
by supporting forest volunteer activities etc.
The city has 3 of the ‘100 Exquisite and Well-Conserved Waters ofJapan’ and works mainly to control forest pests/disease and to takeaction against bird & animal damage. It promotes forest
improvement by working together with the community.
Develop/manage mountain forests owned by union members,
conduct thinning of woods owned by towns that are part of theForest Preservation agreement signed btwn Ujitawara Town &Coca-Cola West.
Prefectural forest maintenance & investigation, promotion of lumber
usage, biomass power generation, water source forest preservation
activities such as trimming of evergreens, tree planting etc.
Involved in all forest maintenance activities by working with thecommunity and forest owners, from planting to growing trees andshipping unsawn timber/logs.

Yamanashi

Hokuto City

Kyoto

Ujitawara
Cooperative

Hyogo

Hyogo Prefectural Federations ofForest
owners’cooperative
associations

TottoriTottori Hino Forestry Cooperative

Hiroshima

Bisan Chiho Forestry Cooperative

Hold seminars & lectures for the development of forest unions;
instruction/supervision by auditors for healthy finance.

NPO Big Leaf

Cutting underbrush or pruning planted trees; hold children’s
workshops to create individual chopsticks from Japanese cypress.

SagaTown

Kumamoto

Aso Green StockMiyazaki

Nishimoro
Cooperative

Chiku

Forestry

Support burning off dead grass & creating firebelt to maintaingrasslands that serve as watershed protection etc., conduct naturepreservation activities such as planting hardwood, etc.
Develop Forestry Practice Planners as the leaders of community
forest maintenance, aim for steady progress of forest maintenanceby concentrating forestry operations based on a business plan.

Forestry3Managing forests mainly by logging and thinning, whereas its
Ehime

Ishizuchi Forestry Cooperative

annual logging amount is approx. 14,000 ㎥. Approx. 2,800 ㎥
among the total amount is shipped to be used as the fuel forbiomass power generation.
Mainly implementing eco-tourism and nature experiencing activities

Yanbaru

Eco-tourism

ResearchOkinawa
Centerfor the purpose of regional revitalization in remote areas.

TheInstitute provides camping activities for a high school withEnvironment Course.

■Pictures of the entities provided with support from “I LOHAS Water Source Preservation Project”for FY2016 (*random order)
Hokkaido

Toyama Pref.
Forestry Policy Section,
Agriculture, Forestry, and Fisheries Department, Toyama
Prefecture

Sapporo Fureainomori Tomonokai

Yamanashi Pref.
Forestry Policy Section,
Industrial and Tourism Department,
Hokuto City

Tottori Pref. Tottori Hino Forestry Cooperative

Miyazaki Pref. Nishimoro District Forestry Cooperative4