December 16, 2005

Company name:Coca-Cola West Japan Company, Limited

Representative:

Norio Sueyoshi, Representative Director, President and CEO

Stock code:

No. 2579, listed on the Tokyo Stock Exchange (First Section),
Osaka Securities Exchange (First Section), and Fukuoka Stock
Exchange

Inquiry:

Kouichi Morii
Director, Executive Vice President, and Public Relations
ManagerPhone: 092-641-8591

Announcement of organizational changes and personnel reassignments
Coca-Cola West Japan GroupWe are pleased to announce that the following organizational changes and personnel
reshuffles including those of executive officers will take place at the Coca-Cola
West Japan (CCWJ) Group as of January 1, 2006:

I.

Outline of the organizational changes
1.

Coca-Cola West Japan Company, Ltd.
(1) Sawayaka Training Center:z

The operations of the Sawayaka Training Center will be placed under the control of theCoca-Cola West Japan University.

(2) Reform-from-Within Promotion Office:z

The Reform-from-Within Promotion Office will be abolished and its operations will beconsolidated into a newly created Corporate Planning Department.

(3) General Affairs Division:
From the current Administration Division will be detached the operations relating to generalaffairs, HR, purchasing, the Group Mutual Benefit Association, and partner relationship, creatinga new General Affairs Division.
1.

The Group Mutual Benefit Association Secretariat, now a part of Human Resources
Department, will be upgraded to a department-level organization.

2.

The operations of the Purchase Department will be transferred to the General Affairs
Department, and the Purchase Department will be abolished.

3.

The operations of the Partner Relationship Department will be transferred to theGeneral Affairs Division, and the Partner Relationship Department will be abolished.
1(4) Administration Division:
1.

The IR-related operations of the Public Relations Office will be transferred to a newly
created Office of Investor Relations.

2.

Corporate Planning Department will be created newly to take charge of the operations
for planning and promoting business plans for the entire CCWJ Group and theoperations relating to specific or special projects. The existing Planning Department
will be abolished.

(5) Business Systems Division:
1.

The CRM Promoting Department will be renamed as CRM System Department.
*CRM (Customer Relationship Management) refers to a concept, or general mechanism toimplement that concept, designed to increase customer retention rate by consolidatinginformation relating to contacts and dealings with customers gathered from various sales
channels (including retail stores, direct sales, agents, telephones, and the Internet), thus
optimizing our response to individual customers.

(6) Sales Headquarters:z

Sales Headquarters will be created newly as an organization to control the corporate-widesales activities. To be placed under the Sales Headquarters are Sales Office Support
Department (to be created), Marketing Planning Division, Chain Store Sales Division, Food
Service Sales Division, Market Development Division, and the six Branches (Okayama,Hiroshima, San’in, Yamaguchi/Kita-Kyushu, Fukuoka, and Saga/Nagasaki).
1.

Sales Office Support Department will be created newly as a cross-functional caravanorganization to maximize such field support capabilities as OEP promotion, systemutilization, and time management.
*OEP (Operation Effectiveness Project) refers to a project to define vending machine-related
activities in numerical terms and use the numbers in improving efficiencies.

(7) Marketing Planning Division:
1.

The Sales Reform-from-Within Promotion Department will be abolished after its
operations are divided and transferred to the Sales Office Support Department andthe Marketing Planning Department.

(8) Retail/Vending Sales Division:
zThe Retail/Vending Sales Division will be abolished after its operations are divided andtransferred to the Marketing Planning Division, the Market Development Division, andeach Branch.

(9) Chain Store Sales Division:
1.

An RGM Promoting Department will be created newly to take charge of theoperations relating to the planning of chain store business strategies and the reform ofchain store business structures.
*RGM (Revenue Growth Management) refers to efforts “to achieve continuous growth in bothsales and profits in collaboration with customers by providing high value to customers”, an
eternal challenge for the global Coca-Cola system.

2.

The existing Branches(Chain Store Chugoku Branch and Chain Store Kyushu Branch)will be abolished to establish quicker decision-making processes.

22.

Coca-Cola West Japan Vending Company, Ltd.
(1) Management Control Departmentz

The Control Department and the Corporate Planning Department will be consolidated intoa Management Control Department.

3.

Coca-Cola West Japan Customer Service Company, Ltd.
(1) Sales Equipment Management Divisionz

The Distribution Department and the Maintenance Service Division will be put together tocreate a Sales Equipment Management Division.

4.

Coca-Cola West Japan Logistics Company, Ltd.
(1) Management Control Departmentz

The General Affairs/HR Department and the Management Control Department will be put
together to create a Management Control Department.

*There will be no organizational changes for Nishinihon Beverages Co., Ltd., Coca-Cola West Japan Products
Co., Ltd., Nichibei Co., Ltd., TakaMasamune Co., Ltd., and West Japan Service Co., Ltd.

3

II.

Appointment and reassignment of corporate officers and other managers (effective January 1, 2006)
1.

Appointment of corporate officers
NameHidenori Ishibashi
Yasunori Morishima
Toshio FukamiNewCurrent

Corporate Officer

Special Management Officer

Manager, Okayama Branch.

Manager, Okayama Branch.

Corporate Officer

Special Management Officer

Manager, San’in Branch.

Manager, San’in Branch.

Corporate Officer

Marketing Planning Dept. Manager.

Marketing Planning Division Manager
and concurrently Marketing Planning
Dept Manager.
Yoshikazu Okazaki

Corporate Officer

Chain Store Sales Promoting Dept.

Food Service Sales Division Manager.

Manager.

2. Reassignment of corporate officers
Name
Tadatsugu HaradaNew

Current

Executive Vice President

Executive Vice President

Assistant to President (responsible forAssistant to President (responsible forsales, business systems, and SCM) andsales, business systems, and SCM)

concurrently General Manager, Sales
Headquarters
Kouichi Morii

Executive Vice President

Executive Vice President

Assistant to President (responsible for

Assistant to President (responsible forpublic relations, CCWJ University, CSR,administration departments) andgeneral affairs, and administration)

concurrently, CSR Division Manager andManager, Public Relations OfficeHijiri Morita

Executive Corporate Officer

Executive Corporate Officer

Administration Division

Administration Division

Manager, and concurrently CorporateManager.

Planning Dept Manager.
Shinji Oda

Senior Corporate OfficerGroup Senior Corporate Officer

CSR Division Manager.

President and Representative Director,
West Japan Service Co. and concurrently
Manager, General Affairs Dept. and OA
Equipment Sales Dept.

Mitsuo Isobe

Senior Corporate Officer

Senior Corporate Officer

SCM Division Manager andSCM Division Manager.

concurrently, SCM Planning Dept.
Manager.
Masami

Senior Corporate Officer

Senior Corporate Officer

Nomiyama

Market Development Division Manager.

Retail/Vending Sales Division Manager.

4

Tatsuhiko Ike

Senior Corporate Officer

Senior Corporate Officer

Yamaguchi/Kita-Kyushu

BranchMarket Development Division Manager.

Manager.
Toshinori SetoCorporate Officer

Corporate Officer

Manager, Partner

Partner Relationship Dept.

Relationship, General Affairs Division.

Manager.

KazuakiCorporate Officer

Corporate Officer

Hisamatsu

Manager, Office of Investor Relations

Manager, Reform-from-Within Promotion
OfficeHayao Ogawa

Corporate Officer

Corporate Officer

Assistant to General Manager, SalesManager, Agent Sales Dept.

Headquarters
Shigejiro Sato

Corporate Officer

Corporate Officer

Business Systems Division Manager andconcurrently

CRM

SystemBusiness Systems Division Manager.

Dept.

Manager
Naotake Tokieda

Corporate Officer

Corporate Officer

General Affairs Division Manager.

Manager, General Affairs Dept.

Yoshiaki

Corporate Officer

Group Corporate Officer

Hamasaki

Saga/Nagasaki Branch

Director and Senior Corporate Officer,Manager.

Coca-Cola West Japan Vending Co.

3.

Reassignment of Group corporate officers
NameJunji Katsura

NewCurrent

Group Senior Corporate Officer

Senior Corporate Officer

President and Representative Director,

Food Services Sales Division Manager.

Cola-Cola West Japan Vending Co.
Yukio Sako

Group Senior Corporate Officer

Senior Corporate Officer

Vice President and Director, Nishinihon

Marketing Planning Division Manager.

Beverages Co.
MasayukiGroup Corporate Officer

Corporate Officer

YamasakiDirector and Plant Manager (scheduled),Manager, SCM Planning Dept.

Tsuneo Fukuda

Group Corporate Officer

Group Corporate Officer

Director, Corporate Officer, and Hongo

Director, Corporate Officer, and Kiyama

Plant Manager, Coca-Cola West Japan

Plant Manager,Products Co.

Coca-Cola West Japan Products Co.

Daisen Beverage Co.

5

4.

Reassignment of special management officers
Name

Shoichi Takata

NewCurrent

Special Management Officer

Special Management Officer

Manager responsible for time

Retail/Vending Sales Promoting Dept.

management as Assistant to General

ManagerManager, Sales Headquarters
Yuichi

Special Management Officer

Special Management Officer

TakedaManager, Human Resource system,

Planning Dept. Manager

General Affairs Division.
YoshinoriSpecial Management Officer

Special Management Officer

NakamuraManager, Coca-Cola West Japan

Manager, Sawayaka Training Center

University Dept.
5.

Reassignment of Group special management officer
Name

Yasunori Muraoka

NewCurrent

Group Special Management Officer

Group Special Management Officer

President and Representative Director,

Manager, Coca-Cola West Japan

concurrently Manager, General Affairs

University Dept.

Dept., and Manager, OA Equipment
Sales Dept.
6. Reassignment of chief officers
Name
Masazumi Goto

Yuji Yamasaki

NewCurrent

Chief Officer

Group Senior Corporate Officer

President and Representative Director,

President and Representative Director,

Coca-Cola West Japan Customer Service

Coca-Cola West Japan Customer ServiceCo.

Co.

Chief Officer

Chief Officer

Manager responsible for special mission

President and Representative Director,

as Assistant to General Manager, Sales

Coca-Cola West Japan Vending Co.

Headquarters

6III.

Reassignment of department managers
1.

Coca-Cola West Japan Company, Ltd.
Name

Masahiro Takase

New

Current

Manager, Public Relations Office

Manager, Sales
Reform-from-Within Promotion Dept.

Yasunori Koga

General Affairs Dept. Manager

HR Section Manager

Shuichi Nonaka

Secretary General, Group Mutual

Purchase Dept. Manager

Benefit Association
Mitsunobu

Sales Office Support Dept. Manager

Sakaguchi

Manager responsible for promoting time
management, Retail/Vending Sales
Division

Kiyotoshi

Chain Store Sales Promoting Dept.

Manager responsible for promoting time

FuchigamiManagermanagement, Chain Store Sales Division

Shinichi Kusaba

RGM Promoting Dept. Manager

Chain Store Kyusyu Branch Manager

Akira Okamoto

Food Service Sales Promoting Dept.

Deputy Manager, Food Service SalesManager

Promoting Dept. and concurrently
Manager, Food Service Sales Promoting
SectionTakanori Gau
Shigeyuki Mizuta

Manager, Retail and Vending Account

Saga/Nagasaki Branch

Sales Dept.

Manager.

Manager, Agent Sales Dept.

Yamaguchi/Kita-Kyushu
Branch Manager.

2.

Nishinnihon Beverages Company, Ltd.
NameHideaki Baba

New

Current

Assistant to President and concurrently

Manager, Sales Planning Dept. andManager, FV Division

concurrently Manager, FV Division

Minoru Hirano

Manager, Sales Planning Dept.

Chugoku Branch Manager.

Setsuo KimuraManager, OCS Division

Manager responsible for
equipment management, Sales Planning
Dept.

Takatoshi Nakada
3.

Chugoku Branch Manager.

Manager, Hiroshima-Nishi Sales Office.

Coca-Cola West Japan Products Company, Ltd.
Name

New

Hisao Kurose

Kiyama Plant Manager

Current
Deputy Manager, Kiyama Plant

7

4.

Coca-Cola West Japan Vending Company, Ltd.
NameNew

Syousou Yamauchi

Current

Manager, Management Control Dept.

Manager, ManagementPlanning Dept.

5.

Coca-Cola West Japan Customer Service Company, Ltd.
NameNewCurrent

Takeshi Kawasaki

Sales Equipment Management Division

Maintenance Division ManagerManager
6.

Coca-Cola West Japan Logistics Company, Ltd.
NameNew

Nobuyuki Matsuo

Current

Manager, Management Control Dept.

General Affairs/HR Dept.
Manager

Koji Nakashima

Sales Dept. Manager

Chugoku District, Sales Department
Manager7.

Nichibei Company, Ltd.
NameNew

Noriharu Tokuyasu

Current

Coffee Roasting Plant

Deputy Manager, Almond Plant,

Manager

concurrently Manager, Quality Control
Section, andconcurrently Deputy Manager, Coffee
Roasting Plant

8.

Other appointment
Name

Toshiro Suzuki

IV.

New

Current

Seconded to Ichimura’s Nature School

Manager responsible for sales planning,in Kyushu, a specified nonprofit

Sales Planning Dept., Nishinihonorganization

Beverages Co.

Organizational chartsz

The organizational charts attached below are those of the following companies whoseorganizations will be changed this time:1.

Coca-Cola West Japan Co., Ltd.

2.

Coca-Cola West Japan Vending Co., Ltd.

3.

Coca-Cola West Japan Customer Service Co., Ltd.

4.

Coca-Cola West Japan Logistics Co., Ltd.

8