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Address Study 2023
Investigation into the quality ofcustomer addresses in Germany

Deutsche Post Direkt

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The Address Study 2023 is investigating the quality of address data forcompanies in Germany
The study answers the following questions:• How well is address data maintained?
• What are the most common errors in customer and potential customer data?
• Which sectors have particularly well maintained data?

• How has address quality changed over the past two years?

=

anonymized address cleansing
projects from 2022

10 x 20sectors

anonymized companies

200=

101 million
address datasets checked from 2022

Deutsche Post Direkt | Address Study 2023 | Troisdorf | April 2023

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Results overview
There are numerous reasons for undeliverability: from typing errors to relocation

One in eight customer addresses
contains an error

The biggest sources of error are undeliverable
addresses at both individual and household levels

Undeliverable postal address

Undeliverable at individual and household levels
Total undeliverable

Undeliverable at building level
Relocations

Total deliverable

Deutsche Post Direkt | Address Study 2023 | Troisdorf | April 2023

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Customer data quality has improved slightly over the past two years
Compared to the 2021 study, the proportion of undeliverable address has dropped by
2.1 percentage points
Proportion of undeliverable customer and potential customer addresses in %Banks

Mail-orderbusiness

Insurance

Publishing

RetailConsumer goods

Tourism

PublicsectorAutomotive

Non-profit
sector

Sector average

Dataquality

Deutsche Post Direkt | Address Study 2023 | Troisdorf | April 2023

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Results overview
Address maintenance secures customer relationships and saves costs
Customer relationships secured!

Production and shipping costs saved!

7.6 % of the addresses were able to be corrected or updated
so that shipments now reach the addressee

13.4 % of addresses were marked as undeliverable or
duplicated so that they are not produced unnecessarily

6.7 %

5.2 %

2.4 %

3.2 %

2.9 %

0.6 %
Total corrected

Relocations
Postal address

Deutsche Post Direkt | Address Study 2023 | Troisdorf | April 2023

Undeliverable
BuildingIndividual/household

Duplicates

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Sector resultsin detailDeutsche Post Direkt | Address Study 2023 | Troisdorf | April 2023

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1st place

Sector result: Banksin the sector ranking

Undeliverable postal address
Undeliverable at individual
and household levels
Undeliverable atbuilding level
Relocations

Improved
by 3.9 percentage points(compared to 2021)

Average for all sectors

9.1 %undeliverable addresses

9.4 %postage costs saved(undeliverable addresses andduplicates reported)

Sector value:

Average

Maximum MinimumPercentage distribution of various types of error

Deutsche Post Direkt | Address Study 2023 | Troisdorf | April 2023

Address
corrected

Duplicates

7.9 %customer contacts secured(address corrected anddelivered to new address)

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2nd place

Sector result: Mail-order businessin the sector ranking

Undeliverable postal address
Undeliverable at individual
and household levels
Undeliverable atbuilding level
Relocations

Improved
by 2.9 percentage points(compared to 2021)

Average for all sectors

9.4 %undeliverable addresses

9.3%
postage costs saved(undeliverable addresses andduplicates reported)

Sector value:

Average

Maximum Minimum

Percentage distribution of various types of error

Deutsche Post Direkt | Address Study 2023 | Troisdorf | April 2023

Address
corrected

Duplicates

6.9 %customer contacts secured(address corrected anddelivered to new address)

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3rd place

Sector result: Insurance

in the sector ranking

Undeliverable postal address
Undeliverable at individual
and household levels
Undeliverable atbuilding level
Relocations

Improvedby 0.1 percentage points(compared to 2021)

Average for all sectors

11.3 %
undeliverable addresses

11.2 %
postage costs saved(undeliverable addresses andduplicates reported)

Sector value:

Average

Maximum Minimum

Percentage distribution of various types of error

Deutsche Post Direkt | Address Study 2023 | Troisdorf | April 2023

Address
corrected

Duplicates

3.5 %customer contacts secured(address corrected anddelivered to new address)

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4th place

Sector result: Publishingin the sector ranking

Undeliverable postal address
Undeliverable at individualand household levels
Undeliverable atbuilding level
Relocations

Improved
by 0.3 percentage points(compared to 2021)

Average for all sectors

11.7 %
undeliverable addresses

10.5 %
postage costs saved(undeliverable addresses andduplicates reported)

Sector value:

Average

Maximum Minimum

Percentage distribution of various types of error

Deutsche Post Direkt | Address Study 2023 | Troisdorf | April 2023

Address
corrected

Duplicates

7.3 %customer contacts secured(address corrected anddelivered to new address)

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5th place

Sector result: Retailin the sector ranking

Undeliverable postal address
Undeliverable at individual
and household levels
Undeliverable atbuilding level
Relocations

Improved
by 3.0 percentage points(compared to 2021)

Average for all sectors

12.6 %
undeliverable addresses

11.5 %
postage costs saved(undeliverable addresses andduplicates reported)

Sector value:

Average

Maximum Minimum

Percentage distribution of various types of error

Deutsche Post Direkt | Address Study 2023 | Troisdorf | April 2023

Address
corrected

Duplicates

9.7 %customer contacts secured(address corrected anddelivered to new address)

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6th place

Sector result: Consumer goodsin the sector ranking

Undeliverable postal address
Undeliverable at individual
and household levels
Undeliverable atbuilding level
Relocations

Improved
by 0.4 percentage points(compared to 2021)

Average for all sectors

13.2 %
undeliverable addresses

16.6 %
postage costs saved(undeliverable addresses andduplicates reported)

Sector value:

Average

Maximum Minimum

Percentage distribution of various types of error

Deutsche Post Direkt | Address Study 2023 | Troisdorf | April 2023

Address
corrected

Duplicates

8.4 %customer contacts secured(address corrected anddelivered to new address)

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7th place

Sector result: Tourism

in the sector ranking

Undeliverable postal address
Undeliverable at individual
and household levels
Undeliverable atbuilding level
Relocations

Improved
by 7.6 percentage points(compared to 2021)

Average for all sectors

13.4 %
undeliverable addresses

11.8 %
postage costs saved(undeliverable addresses andduplicates reported)

Sector value:

Average

Maximum Minimum

Percentage distribution of various types of error

Deutsche Post Direkt | Address Study 2023 | Troisdorf | April 2023

Address
corrected

Duplicates10.8 %
customer contacts secured(address corrected anddelivered to new address)

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8th place

Sector result: Public sector

in the sector ranking

Undeliverable postal address
Undeliverable at individual
and household levels
Undeliverable atbuilding level
Relocations

Improved
by 1.0 percentage points(compared to 2021)

Average for all sectors

13.9 %
undeliverable addresses

24.0 %
postage costs saved(undeliverable addresses andduplicates reported)

Sector value:

Average

Maximum Minimum

Percentage distribution of various types of error

Deutsche Post Direkt | Address Study 2023 | Troisdorf | April 2023

Address
corrected

Duplicates

6.1 %customer contacts secured(address corrected anddelivered to new address)

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9th place

Sector result: Automotivein the sector ranking

Undeliverable postal address
Undeliverable at individual
and household levels
Undeliverable atbuilding level
Relocations

Improved
by 0.3 percentage points(compared to 2021)

Average for all sectors

14.4%
undeliverable addresses

13.6 %
postage costs saved(undeliverable addresses andduplicates reported)

Sector value:

Average

Maximum Minimum

Percentage distribution of various types of error

Deutsche Post Direkt | Address Study 2023 | Troisdorf | April 2023

Address
corrected

Duplicates

8.9 %customer contacts secured(address corrected anddelivered to new address)

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10th place

Sector result: Non-profit sector

in the sector ranking

Undeliverable postal address
Undeliverable at individual
and household levels
Undeliverable atbuilding level
Relocations

Improvedby 2.7 percentage points(compared to 2021)

Average for all sectors

17.3 %
undeliverable addresses

16.5 %
postage costs saved(undeliverable addresses andduplicates reported)

Sector value:

Average

Maximum Minimum

Percentage distribution of various types of error

Deutsche Post Direkt | Address Study 2023 | Troisdorf | April 2023

Address
corrected

Duplicates

5.9 %customer contacts secured(address corrected anddelivered to new address)

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And how do things look for your data quality?
• Compare your customer database with the overall results for your sector and the economy as a whole!
• This free and non-binding address audit through ADDRESSFACTORY WEB provides you with fast
conclusions as to the quality of your customer data.

Deutsche Post Direkt | Address Study 2023 | Troisdorf | April 2023

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So what’s next?
Register

1

Register for free with no obligation.

Non-binding comparisons

2

Upload addresses, follow the project wizard, send comparison.
Check for free3Free address audit with information on quality and costs sent toyou via e-mail.
Decide4Compare audit results with the study results. Decide if you needto take action.
Cleansing

5Optional: Order our address cleansing service (additional cost).

Deutsche Post Direkt | Address Study 2023 | Troisdorf | April 2023

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Contact
Deutsche Post Direkt GmbH
Junkersring 57
DE-53844 Troisdorf
Telefon +49 228 189 15990
info@postdirekt.dewww.postdirekt.de

Deutsche Post Direkt | Address Study 2023 | Troisdorf | April 2023

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