【論 文】６

年報 タイ研究 No.13，2013 95 - 116.

The Representation of Ethnicity as a Resource:
An Understanding of Lukthung Molam and Traditional Molam Musicin Northeastern Thailand in an Era of Globalization 1)
平 田 晶 子＊HIRATA Akiko
In recent years, Thailand has embraced capitalism, and an enhanced consumerist society has emerged.
Rapidly spreading commercialization may influence and contribute to conserving Thailand’s traditional
local music through, for instance, the commodification of local music into CDs or VCDs, the developmentof electronic media, and the emergence of the Internet in northeastern Thailand. These modern conveniences
provide opportunities to expand the consumption space of local music with the linguistic challenge andlimitations of being sung in a dialect. Local music is a flow of culture in the context of selling and buying ina consumer society, and it can traverse the length and breadth of villages, a nation, and transnational spaces.
However, the literature on traditional local music in Thailand has paid little attention to what gave rise to
the existing local music of northeastern Thailand, and this literature has tried to describe it as a static form
enjoyed only in the country. This paper, therefore, will shed light on how the representation of ethnicity as aresource is utilized in the process of local music’s entry into music industry subsidiaries. Local music, which
is rooted in local melodies, can also be an important factor in the survival of both individual musicians andsingers, as it symbolizes ethnicity in the modern, commercial music industry, although sometimes musicians
and singers utilize it as a strategic tact associated with cultural preservation in accordance with governancepolicy. Therefore, this paper aims to examine how local musicians and singers utilize their own ethnicity
representations as a strategic resource when traditional local music is commercialized. This paper will
present a case study of a part of the music activity of Lukthung Molam and Molam music in northeastern
Thailand.
The first section will discuss the migrant worker phenomenon in Bangkok that began in the 1970s, theLao immigrants’ social and cultural encounters with the Thai, and the ways they differentiated themselvesfrom the Thai as “others” in the ethnoscape, as is evident when analyzing the lyrics of Molam music.
The second section will evaluate how the ethnicity of the Lao was represented and how it played a rolein song lyrics in the latter half of the 1970s to the 1980s—the peak period of the worker migrations
from northeastern Thailand to Bangkok. The paper will further explore the way of respond attitude thatconvert the negative perspectives to positive energy by creating laughter and healing. The third section
will demonstrate that the interaction of Molam music with politics strengthened Isan identity as part of thenation but caused the ethnicity to become more abstract. In conclusion, the representation of the Lao and the
melodies of Molam show the ways in which culture and ethnicity can be resources in the development ofelectronic media and in the emergence of the Internet in the mediascape. By demonstrating how local musicin modern Thai society uses melodies as resources to represent identity, this paper will contribute to forminga new viewpoint on the traditional Molam music of northeastern Thailand.

＊

東京外国語大学大学院地域文化研究科博士課程
The Graduate School of Area and Culture Studies, Tokyo University of Foreign Studies.

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The Representation of Ethnicity as a Resource

1. Introduction
The present paper analyzes the production and lyrics of Molam music in order to examine the representation of theLao ethnicity in northeastern Thailand within the context of the Lao’s interethnic relationships.2) This paper also seeks
to demonstrate how representations of ethnicity are utilized as a resource in the consumption and commodification ofnortheastern Thailand’s Lukthung Molam and traditional Molam music in the commercial music industry. Evidentiary
support is gained from an analysis of the lyrics of Lukthung Molam and traditional Molam music produced from the1970s through the first decade of the 21st century.3)
The study of the music of northeastern Thailand began with Charoenchai’s (1983) and Miller’s (1985) researchon Molam music. Native researchers’ work followed and many studies emerged, mostly influenced by Miller’s work
(Chanthon 1988). The researchers found that Molam singers served as a means to spread propaganda for a variety ofentities: for the resistance movement in the 1901-02 rebellion against the central government, initiated by supernatural
beings called Phu Mi Bun in northeastern Thailand in the era of Rama 5, and for villages, the government, and otheragents such as folk media during the modernization process, rise of democracy, and nation-state building campaignsin Thailand (Charuwan 1993, 1994:103). This research demonstrates the social functions of the music: to promote
political slogans among government workers and the public, to provide entertainment, and to disseminate knowledge
to villagers (Khuanchai 1996; Busaban 1994; Charuwan 1993, 1994, 1997). Additionally, in this research field,
anthologies of Molam songs accompanied by social analyses published during the 1990s and early 2000s elevatedlocal Molam music to the status of a national art (Phonthip 1996). A revolutionary approach to local Molam music
developed alongside industrialization and economic growth in northeastern Thailand (Chanthon 1988; Suriya
2001). This body of literature has contributed to the understanding of the role that representative local music from
northeastern Thailand has played in the politics of nation-state building.
Most of the research produced since Miller’s ethnomusicology has assumed that the performance of local musicoccurs only within the frame of a village or at the state level in Thailand. However, the phenomenon of globalization
has invaded the society of northeastern Thailand and challenged the stylistic tradition of ethnographic music writing.
Consequently, it has become inappropriate to confine the performance of local music to the specific geographic localeof a village or a nation. This evolution has influenced recent literature, which emphasizes the transnational nature of
global culture (Appadurai 1996). Baba’s 2010 study of Thailand demonstrates that external factors, such as the One
Tambon One Product (OTOP) 4 ) policy, the growth of an aging society, and the development of mass media haveinfluenced local performances exhibited at the Guardian Spiritual Festival and that “local” performances can no longer
be regarded as specific to one location. Local music is no longer of singular value, a mere form of entertainment at
the traditional venues of local festivals, Buddhist ceremonies, weddings, and funerals; instead, local Molam music has
become accessible to a much wider audience throughout the nation-state of Thailand and, thus, plays a relatively newrole in interethnic relations.
This new scope of access was made possible by the arrival of telecommunications technology and new media
in northeastern Thailand in the second half of the decade beginning in 2000. In addition, the music industry’s
commodification of local music in CD and VCD recordings in recent decades has changed audiences’ consumer
behaviors. Previously, a special occasion was required to listen to local Lukthung Molam and Molam music, such aslive performances in villages and at Buddhist temples during festivals. Migrant workers from northeastern Thailand
in Bangkok would go out for a drink after work and listen to a concert in a pub or club. Taxi drivers listened to
Lukthung Molam music on the radio while waiting for passengers. However, revolutionary changes in the mediums
and technological processes of music recording and duplication have broadened access to this music; it can now－ 96 －

タイ研究 No. 13 2013

be listened to anywhere—on CDs and VCDs, karaoke versions, and music videos. For example, the music is often
broadcast on buses carrying migrants and visitors returning from Bangkok to the northeastern region and at bus
terminals in prefectural capitals; the music seems intentionally picked to suit the passengers’ tastes, such as songs
containing words from a commonly understood dialect and a familiar melody. Migrant laborers in the cities turn to
the local music channel on the radio and listen to it as background music when working. Even during festivals held
at Buddhist temple, CD and VCD recordings of local music are broadcast loudly. These new audio mediums havepromoted the spread of local music, reduced the limitations of time and space, and formed new music communities
beyond the villages. The commodification of local music has contributed to its deterritorialization from the framesof village, city, and state. In addition, the emergence of the Internet and online video-sharing services, particularly
YouTube, has changed how local music is consumed. Therefore, borrowing from Appadurai’s concept of the global
culture flow, the production and consumption of culture has enabled Molam music and performances to freely
cross five separate dimensions: ethnoscapes, mediascapes, financescapes, technoscapes, and ideoscapes (Appadurai
1990:296, 1996:33). In other words, the global cultural flow has permitted Molam music to spread beyond the local
village and has thus contributed to the deterritorialization of local music.
Furthermore, anthropologists’ recent growing concern with becoming process of resources (Uchibori 2007,
Yamashita 2007a, 2007b) has led to the understanding that resources are generated from humans’ desire and ability
to utilize a particular resource. Yamashita asserts that cultural resources become everyday practices as individuals
strive to make a living or survive in their respective natural, social, and cultural environments (Yamashita 2007a:57).
The becoming process of resources has also occurred with the local music of northeastern Thailand. As a common
expression of the Lao ethnicity, local music’s representation of ethnicity attracts and expands its audience andis perceived as an active social resource. The expansion of the music market has taken place within interethnic
relationships in which the costumes, languages, and melodies associated with the music are perceived as exotic or
Oriental to audience members, especially Lao immigrants or refugees outside their country of origin who have joined
cyber or virtual communities that have formed in recent decades. These websites reveal the transnational communities
formed by the Lao diaspora—the intellectuals, students, refugees, and immigrants who retain a strong attachment totheir homeland. Therefore, in this paper, Molam music is described as a cultural flow across national borders, whichis shared through virtual communities. These virtual communities have variable binding forces depending on eachindividual’s affection for them (Delanty 2006:234-235), and they connect the Lao transnational communities in the
United States, Canada, and France. These communities help their members to better understand music in closed,
national, and transnational spaces. This paper aims to clarify the process by which representations of ethnicity become
utilized as resources in the consumption of local music within the larger music industry in an era of globalization andnew media.

2. Molam Music of the Lao in Thailand( 1 ) The Lao in Northeastern Thailand
As briefly mentioned in the discussion of modern consumption of local music, the local music market is supported
by representation on the national level and by the substantial population of ethnic Lao in Thailand, which is assumed
to contain many Molam music listeners. The Lao account for one-third of Thailand’s population, numbering morethan 20 million, while the population of Lao PDR is less than 6.5 million. The Lao in northeastern Thailand inhabit
the upper area of the Khorat plateau, while the Lao on the left side of the Mekong River live in Lao PDR. In thispaper, “Lao” refers to the people living in northeastern Thailand, who have recently been called “Lao-Thai” on some－ 97 －

The Representation of Ethnicity as a Resource

occasions. The Lao living on the left side of the Mekong River are referred to as the “Lao in Lao PDR.” Apart fromethnicity, as demonstrated by Charles F. Keyes (1967), the Isan identity was promoted through the regionalization of
the northeast as part of Thailand in the 1960s and through national economic developments since then. Hayashi argues
that the Isan regional identity signifies geographical identification—as people who inhabit northeastern Thailand—andlinguistic identification with the Lao (Hayashi 2000:61). Self-identifications also shift depending on how individuals
are situated within interethnic relationships (Hayashi 2000:61, 1998). The Lao have a self-identifying term of theirown but have been identified with other terms by outside groups. The Thai people residing the rest of the country, theLao in Lao PDR, and government entities and the media, all propagated the replacement of “Lao” with the regionalterm “Isan” throughout Thailand during the process of modernization.
For example, in the ethnographic description of the Lao in the 1980s, the Lao in northeastern Thailand strongly
retained identification of themselves as “Lao” (khon Lao), but in the 1990s their identification shifted fully to“Isan” (Hayashi 2000:40-41). Lao functioned as the lingua franca for their communication with speakers of MonKhmer languages, such as Khmer, Phuthai, So, etc, which are classified in the Tai-Kadai language family of thenortheastern region (Hayashi 2000:61). According to a Lao informant, the Lao did not mind calling themselves Lao,sometimes even jokingly using the term with one another, yet were bothered by being called Lao by the Thai people,
including policymakers and intellectuals. This situation requires a brief look at the history of the descriptive resourcesof the Lao, Molam music, and the traditional mouth-organ instrument Khaen within the context of the Lao’s ethnic
relationship to the Thai. In 1865, Rama 4 viewed the Thai people’s enthusiasm for traditional Lao performances, suchas Khaen, and singing Lao songs called Eo Lao as undesirable and ordered those in the capital of Bangkok to playneither Molam nor Khaen music. Rama 4 viewed Thais playing Lao music as disgraceful, because the Lao were slavesto the Siam (Phaibun 1991:2-4, Chaloemsak 2008:39-42, Takaoka 2004:105-106). The history of Lao music thus
illuminates the history of the Lao and Isan ethnic representations and how, for the central Thai, the Lao representation
still encodes negative stereotypes and prejudices held by Thai policymakers and intellectual elites in particular.
( 2 ) Lukthung Molam and Molam Music in Thai Society
Nowadays, while the Thai music industry has welcomed new genres such as Thai-pop, hip-hop, and jazz, Thaimusic is still generally classified into four categories: Thai popular music (Phleng Thai Sakon), music for life (Phleng
Phuea Chiwit), Thai country music (Phleng Lukthung or Phleng Lukthung Molam), and Molam, a traditional Lao formof music from northeastern Thailand and Lao PDR.5 ) The term Mo-lam is based on two words: Mo meaning “expert,”
and Lam, meaning “singing with Lao intonation.” This definition vastly differs from the Thai word rong which
denotes “to sing” when used as a verb and “a song that the Molam singer performs singing local melodies” when used
as a noun (Tanese 1990:191-192). Molam performances last all night during social and religious ceremonial occasions,especially the Molam Klon, which is discussed more extensively later in the paper, featuring male and female singers
publicly battling in rhetorical discourse. Lukthung, or Thai country music, is the most widely known musical stylein Thailand and was developed in the first half of the twentieth century. As indicated by the name, which is short for
Phleng Lukthung and means “a song of a child of the field,” this style of music addresses social issues that concern
the Thai people. Traditionally, Lukthung music is sung in the Thai language. However, since the 1980s, singers from
northeastern Thailand have inserted the melodies of Molam music and Lao language lyrics into Lukthung music. 6 )Suriya’s (2001) study identifies Phornsak Songsaeng as the musical pioneer who first incorporated the Molam melody“Lam Toei” into a Lukthung song entitled “Sao Chan Kan Kop” (Chan’s Chilling Out to Wait for Someone Else). Thissong gave rise to a new genre called Lukthung Molam, whose melodies are derived from traditional Molam music
but are barely recognizable to Thai audiences. Only Molam music experts can detect the mixture of the melodies of－ 98 －

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traditional Molam and the more commercialized Lukthung music. The Lao’s representative music, including Lukthung
Molam and Molam, raises a discussion about singing in Lao dialects. Lukthung Molam music is typically sung ina mixture of the Thai and Lao languages, while Molam music is usually performed Lam in the Lao language. In
addition, Molam songs are generally performed only by Lao singers and lyrics are the Lao language, so only a limited
population is able to comprehend the words that are sung. Therefore, Molam music is considered an audio-perceptible
cultural icon that represents the Lao who reside in Thailand and Lao PDR. The audience is accordingly estimated toconsist primarily of the Lao people, but in recent years, Molam music has succeeded in expanding its sphere beyond
the two countries and gaining new audience, such as the Lao diaspora and foreign fans of Molam.

3. Encountering the Other in the Migrant Worker Phenomenon and Locating the Self between the Thai
as Others and the Lao as Self in the 1970s and 1980s
In the 1960s, the Cold War spread throughout the countries of Southeast Asia, and Thailand became involvedin the political battle between capitalist and socialist countries. The Thai government was concerned about thegrowing number of communist collectives and their breeding ground among resistance forces in northeastern
Thailand. Communist insurgent groups established themselves in the forested uplands beginning in the mid-1960s(Pasuk1997:61), though such groups had also emerged before the government started to mobilize Molam singers aspart of anti-communist and pro-American policies in collaboration with the United States in 1955 (Sutthisomphong
Sathanak 1993:12-13). Within the Cold War division of East and West, Sarit Thanarat’s military government, under
the preferred term of “development” (phatthana), established the National Economic and Social Development Board(NESDB) and launched the NESDB economic development plan in 1963 to implement social development programs
intended to stem the growth of communists in the forests of northeastern Thailand. These development projects caused
many migrant workers to relocate from northeastern Thailand to Bangkok and other provincial cities. The influx of
migrants from northeastern Thailand to Bangkok doubled from 66,813 (22.36%) in 1965-70 to 119,661 (35.11%) in
1975-80; the majority of migrant workers in Bangkok came from northeastern Thailand during those periods (Obonai
1991:32-33). As the population of migrant workers gradually increased in cities, Lukthung Molam music became adominant genre in the Thai music industry. Migrant workers brought this music with them from northeastern Thailand
to their adopted cities, and the previously discussed rise in popularity of Lukthung and Lukthung Molam during the
1980s was largely due to this migration. The popularity of this music among migrant workers was reinforced by thecontent of the songs, which often dealt with the social problems encountered by migrant workers from northeastern
Thailand. 7 )The Lukthung Molam song “Siang Bua Long Krung” (The Sound of the Lotus Flower Goes Down to the Capital),sung by Sak Siam Phetchomphu, was first broadcast in Thailand in either 1973 or 1974, the dates differing among
various informants. It depicts migrants’ new lifestyle:
The train whistle makes repeated sounds of bububu, pipipi, spreading out. I gave a big smile and left my girlalone with a good-bye. I’ve got to be in a rush to buy a train ticket to go down south to Thai to work for a time(ลงไปไทยทำงานจั กหว่ าง)… Will just work for wages and earn money and let my girl long for me, my girl.
Until I come back one day next spring with a new sky and nice rain showers. I will be back to hold the grandwedding. I will also get some alcohol and give it away with grilled chicken.
These lyrics describe a Lao man who has migrated to Bangkok, and left behind the woman he loves in order to earn
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The Representation of Ethnicity as a Resourcemoney to pay for a big wedding. His departure to work in Bangkok is expressed as going “down south to Thai,” whichhighlights the juxtaposition of the Lao with the Other; in this song, “Thai” connotes the world unknown to the Lao.
The above song lyrics function as a historical record of how the Lao population perceived the Thai as the Other anddifferentiated themselves from them during this time period.
In the 1970s and 1980s, the migration of workers from northeastern Thailand to Bangkok and other cities peaked(Obonai 1991:31-33). Through economic, social, and geographic isolation, northeastern Thailand had long placed theLao people in complete psychological and cultural isolation, causing conflicts because of their differences in lifestyleand language. However, with the migration of many Lao workers, the Lao people became less isolated and, throughthis experience, encountered the Thai as the Other. At the same time, the Thai government assigned the regional
identity of Isan to the Lao and encouraged its spread throughout northeastern Thailand. This movement marked the
beginning of the Lao people’s cultural integration into Thailand.
Many songs reflect the social changes of the era as the government assigned the Isan identity to the people ofnortheastern Thailand. These songs were produced to express Lao, later Isan, messages. In the 1970s, Theppaphorn
Phetubon 8 ) became the first singer and writer of Lukthung Molam music in Thailand’s music industry to use the term
“Isan” while exclusively using Lao-language lyrics. Songs such as “Isan Ban Hao” (Our Motherland Isan) and “Khong
Saep Isan” (Isan’s Delicious Food), both written in 1977, celebrate the food, scenery, natural fragrances, and animal
sounds that punctuate the landscape of Isan. These songs promote representation of the Lao people’s daily lives,
helping to share their experiences with other Lao throughout Thailand and to integrate them into the consciousness as
the Thai people, who led extremely different lives. In an interview, one informant, a 50-year-old lecturer at a national
university who is from northeastern Thailand, stated that these songs showed that “the Lao migrant worker relocation
caused them to reflect on how they perceived central Bangkok as an unknown world in which everything differedfrom their way of life in northeastern Thailand. In Bangkok, without any cash, the Lao could not obtain anything toeat, a place to stay, or clothing, which differed from life in the village, where they only had to do what was necessary
to obtain food to survive. In Bangkok, they became fascinated with obtaining cash, earning money, and being able topurchase the daily necessities for a ‘more convenient life’ (chiwit saduak kwa kao).” As with the previous song, theinformant regarded Bankokians and life in Bangkok as Other.
The song “Isan Ban Hao” has been covered and reinterpreted not only by domestic Molam singers but also by aWestern duo who released their version on a Lukthung Molam music album in 2000. The song’s melody was also
reproduced as the theme music for TV drama series entitled “Mun Rak Mae Nam Mun” (Love Potion in the Mun
River) in 2011. Additionally, as of April 15, 2013, “Isan Ban Hao,” which was uploaded to YouTube in May 2011,
had 994,096 hits and 218 comments by users from many countries, including Thailand, Lao PDR, the United States,
the Netherlands, Australia, Denmark, Russia, Germany, and Japan. 9 ) Users, particularly Westerners, who live outside
Thailand and enjoy Thai country music have commented on the beauty of the melody and stated that the song has
inspired a desire to travel to Thailand. The comments on the webpage also compliment the beauty of the Thai womenin the video, who represent an exotic Orientalism that appeals to Westerners. Moreover, United States residents of
Lao and Thai heritage have also posted comments to which Thailand residents have responded in mixed English
and Thai. Several themes emerge from these comments: memories of the homeland Isan, which are elicited by thesong’s melody; pride for Molam music, which is part of their cultural heritage; controversies in Lao and Thai history;
and sometimes, queries about the meaning of Lao lexical items, which vary among the diverse regional dialectsof northeastern Thailand. YouTube thus provides opportunities for interaction among the Lao and Thai residing in
Thailand and the multitude of those who belong to transnational communities, such as the spouses of foreign partners,
immigrants, expatriates, migrant workers, and international students. In addition, villagers have gained opportunities－ 100 －

タイ研究 No. 13 2013

to record the live performances of Lukthung Molam and traditional Molam music at the Buddhist festivals andceremonial occasions on CDs and VCDs. The lyrics of “Isan Ban Hao” are as follows:
Wrapped in the fragrance of the Kanyaeng,10)
The sky flames red and the sun goes down,
The frog croaks throughout the rice field,
The sky cries.
Bull frog and blacklegged dart frog,
As if Molam was waxing poetic,
A black cloud wreath appears,
The rain showers down on the land of Isan.
The bunch of weeds gets wet,
And shines green.
After the agricultural work is done,
All the cows graze in the grass, and weeds grow luxuriously by the field.
A ray of light starts to flash
In the fresh of the morning, just get out of the house into full flight.
Our motherland Isan—
Our occupation has continued since many ages ago,
Puff out our chests toward the sky and rain,
Rice cultivation never ends…never, and ever joyful…
In the cities such as Bangkok where the Lao moved in order to obtain work as laborers (raeng ngan), the Thai
tended to mock or despise them for not leading a typical urban lifestyle and especially for their language and eating
habits. According to Lao informants and even TV programs produced by the Thai media, the Lao in northeastern
Thailand are often described as fools and oddities because they are from a low socioeconomic class and a poor region
known for its low educational achievements. In light of this complex injustice, what led to the introduction of the term
“Isan” in the lyrics of Lukthung Molam music?
The lyrics of “Isan Ban Hao” depict the eating habits, dialects, languages, and scenery of daily life in Isan as
essential elements of Lao culture. The herbal plants and small animals such as frogs to which the lyrics refer are
indispensable components of the Lao people’s diet. In this sense, Molam music is a cultural medium that captures theLao ethnic group’s language and customs. In particular, the scenery, the smell of rain, the various plants and herbs,
eating habits, and the language can be considered cultural mediums. In other words, the song expresses the primordial
ties, described by Geertz (1963), that connect, for example, the Lao in Thailand with the Lao in Lao PDR on the
Mekong River, who also consume herbal plants and small animals, and help both groups express their thoughts andemotions about being Lao. The use of the term “Isan” spreads a representative image of many aspects of Lao identity.
At the same time, the conjunction of the term “Isan” with the assertion, through song, of the Lao way of life mightalso convey an ironic resistance to the new Isan identity assigned to them by the government. The music industry’s
growing use of the appellation “Isan,” inextricably associated with the Isan identity promoted by the government,
gradually reduced its historically negative perception, except when the Lao themselves effectively used it to provoke
laughter. In addition, Theppaphorn used “Isan” in the title of songs he produced during the same period, and the term
became thoroughly entrenched in Lukthung Molam music. These usages suggest that in the 1970s, the ethnic Lao－ 101 －

The Representation of Ethnicity as a Resource

constructively and strategically used the term as an iconic resource to promote the positive relationship between the
Isan Self and the Thai Other. In this matter at least, “Isan” became a new, fashionable and usable term in the musicindustry, while the term “Lao” receded into the background, as is discussed in Section 5. The history of this iconic
term teaches that ethnicity is an abstract concept that consists of more than the obvious traits of language, religion, andcustoms and refers to common conceptual knowledge.

4. The Differentiation between Self and OtherAs described in the previous section, the productive utilization of Lao ethnicity and Isan identity in the lyrics of thelocal traditional music caused, for the Lao in northeastern Thailand, the differentiation between themselves and theLao in Lao PDR, as they accepted the Isan identity assigned them by the Thai government. As migrants, during theirinteraction with others, how did the Lao use their musical activities to represent themselves and to differentiate theSelf from the Other?
The song “Isan Krap Thin” (Isan’s Homecoming), which was also written by Theppaphorn Phetubon, consistsof two parts: a solo sung by the performer and a skit performed by comedians.11) The song describes the story of
migrant workers returning home to help with the farm work, reflecting the collective experience of the Lao migrants
into Bangkok. In the lyrics, Phetubon addresses a challenge often encountered by Lao immigrant workers: having to
speak the Other’s language (i.e., Thai) and the accompanying linguistic problems. Phetubon approaches this serious
issue through comedy. As demonstrated by Japanese street performer Daidogeinin, humor has the potential to heal
people’s minds, especially when combined with such elements as a nostalgic melody and well-chosen language, andatmosphere (Hatta and Baba 2003:60-61). Konishi’s and Shimura’s studies of Rai, a traditional performing group in
central India, and Namsadang, a traveling entertainment group of male Korean performers, show that these performers
tended to criticize authorities with laughter and sarcasm (Konishi1990, Shimura 1990). The songs performed by local
Molam singers also provided a healing12), therapeutic effect for migrant workers experiencing harsh conditions. For
example, consider the lyrics of “Isan Krap Thin”:(Solo)
Get on a train from Bangkok,
Homecoming to our countryside Isan.
We are all in the same boat.
When we get home, the farming work waits for us.
Some are from Ubon Ratchathani Province.
Others are from Roi Et Province.
Another is from Sisaket, Udonthani, Khon Kaen,That sister comes from Nong Khai Province.
We ask where each comes from on the train. Could you save up your money? We’ve gone home to help farm.
(Skit)PHETUBON: Hey sister, you’ve come to Krungthep for many days (don don wan). Then could you save yourmoney?

นี้ คุณผูห้ ญิงครับ อ่า...มาอยูก่ รุ งเทพฯ ดนๆ วันเฮ็ดเก็บเงินได้บา้ งไหมครับNOK NOI : Oh no. Aren’t you ashamed you made a mistake? It’s not don wan [lai wan]. It’s lai wan [many－ 102 －

タイ研究 No. 13 2013days]. Please try to use proper language.

แหม... อ่ายเขาหน่อยสิคะ หลายวัยไม่ใช่ดนวันค่ะ พูดให้มนั ถูกหน่อยซิคะ

PHETUBON: Hahaha, you are right… Should have said lai wan, shouldn’t I?

เอ่อๆๆ หลายวันครับนะNOK NOI: About my saving? Right now… I have only 1,000 bath. I will buy many pieces of soi sen [goldnecklaces].

เรื่องเงินทองหรื อคะ ตอนนี้ก.็ ... เก็บได้แค่พนั แล้วหรอกค่ะ กะว่าไปถึงบ้าน จะซิ้อสร้อยเส้นเยอะๆ ใส่คะ่ ...

PHETUBON: Fufufu, many, many pieces of soi sen [soi kho]... Doesn’t sound bad. Hahahaฮ่าๆๆ สร้อยเส้นเยอะเยอะ... เห่อๆๆๆ

(Solo)
Our conversationalists kept asking where they came from and whether it’s far away.
Uncle Champa stays in Ubon.
If the direction is toward Amphon, we know your hometown is in Roi Et.
We told stories until we got to the last station.
Then we got off the train,
And each goes to their hometown…
(Skit)
THOT: Well, where are you livin’?

อ้อ นี้คณุ บ้านคุณทีไ่ หนหรื อครับ

SHITHIPHON: My hometown is in Khiang Nai [Khueang Nai13)] City.

บ้านผมอยูอ่ ำเภอเขีย่ ง(เขือ่ งใน) ในนะครับ

THOT: Oh, again … you didn’t speak properly. Just pronounce Khueang as “Khueang.” There’s no place
named Khiang Nai City, you know.

โว้ย พูดก็ไม่ถกู เขือ่ งก็เขือ่ งเถอะครับ ไม่ใช่อำเภอเขีย่ ง

SHITHIPHON: Hahaha. How about you? Where are you going, then?

เฮ่อๆๆๆ แล้วคุณหนือครับ คุณจะไปทีไ่ หนหรื อครับ

PHETUBON: Me? To Khongchueam City [Khongchiam].14)

ผมหรื อครับ ผมจะไปอำเภอโขงเจือม (โขงเจียม)SHITHIPHON: Hahaha. Khongchueam?
ฮ่าๆๆๆๆ โขงเจือมNOK NOI: Aw, you are alone. Where are you going? Where is your hometown?

เอ๊ะ คุณยืนอยูค่ นเดียว จะไปไหนจ๊ะ แล้วบ้านคุณอยูไ่ หนล่ะ

PHETUBON: My home is not near your place. It’s in the phak klang [central].15) It’s in Roi Et Province. I am aphian [friend] 16) of Brother Lia.17) Hehe...
บ้านผม..อ่า...ไม่ได้อยูใ่ กล้หมู่หรอกครับ บ้านผมอภาคกลางครับ บ้านอยูจ่ งั หวัดร้อยเอ็ด ผมเป็ นเพี่ยง(เพื่อน)กะไอ้เหลียน่ะครับ แฮ่ๆๆๆNOK NOI: Well, the way you behave is the same as the way the Lao do.18)โว้ย ทีแ่ ท้กค็ นลาวคือกันละน้อ

PHETUBON: Okay, Siao [mate].19) Let’s go on.

ไปล่ะเด้อ เสี่ยวเด้อ

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The Representation of Ethnicity as a Resource

The significance of these lyrics lies in the way in which the Lao ethnicity emerges through the selected language.
Such representations of the emerging linguistic Lao identity are noted in the footnotes. The song narrates Lao migrant
workers’ attempts and failures to speak proper, standard Thai, while constantly lapsing into their native Lao dialect.
Here, unintentional linguistic errors in the lyrics are represented in italics, with the correct Thai usage noted inbrackets. When even minor mistakes such as these occur intermittently, the speaker may become a target of mockery
and use humor to dispel embarrassment, hesitancy, and frustration. However, as the lyrics show, when migrant
workers try to speak proper Thai, they unconsciously revert to their Lao dialect and eventually respond with selfdeprecating humor about their true Lao identity, which has historically been viewed with negative prejudices in Thai
society.
In the song’s second skit, the train passengers traveling to northeastern Thailand from Bangkok ask about theirhometowns and eventually realize that they are all returning home to the same area. When Phetubon behaves in a
way consistent with the Lao people’s typical interactions with strangers (see footnotes 17, 18, and 19), the otherpassengers on the train realize their commonality and admit that they are all Lao pretending to speak Thai. Concluding
the song with “siao” clearly reveals that the passengers can relate to each other in their Lao identity: they accept
who they are as Lao and position themselves as the targets of self-mockery, which induces laughter. How then can abroader audience share the common meaning of this laughter? Perhaps their behavior is a sort of response that seeks
to transform the negative perceptions held by the Thai into positive ones by provoking laughter through subtle verbal
expressions of one’s mistakes and failures. What is represented about the Lao in this song is the transformation froma negative mood to a positive zest for living, reflecting the Lao experience of integrating into the nation-state ofThailand while retaining their identities. This transformation process is also demonstrated by thinking in or speaking
Lao despite the remaining negative views held by the central Thai. This song can be regarded as art that addresses
negative perceptions and shares the consolation of a common experience of discrimination. From the music industry’s
perspective, a representation of Lao ethnicity infused with comic relief is healing and attractive to an audience withsimilar experiences.

5. Differentiation: Repositioning Themselves from the Lao as the Other to the Isan in the 2000s
Thus far, this paper has demonstrated how the Lao ethnicity has been utilized in music as a response to the particularinterethnic relationship between the Lao and the Thai. The music entertainment industry’s effective utilizationof representations of the Lao ethnicity to promote positive relations among the Lao, Isan, and Thai facilitated anincreasing identification of the Lao in northeastern Thailand as Thai nationals, at least since the 1990s. The Lao usedmusic during this period to ensure their own (cultural) survival, strategically infusing their music into politics. In otherwords, the Lao people adopted this strategy to promote their own political agenda.
Since the mid-1980s, the Thai private sector has invested in Lao PDR through direct trade, and both countries’
governments have actively and steadily developed economic collaboration. In particular, the First MekongInternational Bridge Construction Project began in 1989, with the financial support of the Australian government,
and the Thai-Lao Friendship Bridge opened in 1994, demonstrating the governments’ willingness to cooperate
economically and culturally. Among the Thai royal family’s diplomatic activities in northeastern Thailand and Lao
PDR, endeavors by the two women in the Thai Royal family should produce measurable results: Queen Sirikit
has recently focused on encouraging weaving and broadening the recognition of Matmi, an ikat-patterned fabric,
to stimulate the promotion and branding of handicrafts from the Lao silk textiles industry in Lao PDR through
UNESCO’s international promotion projects (Vallard 2011:234-245).20) The completion of the friendship bridge in－ 104 －

タイ研究 No. 13 20131994 marked the start of friendly diplomacy between Thailand and Lao PDR, as evidenced in writing and publications
covering the event, which was an initiative of Princess Maha Chakri Sirindhorn’s Personal Affairs Division(Somdetphratheprattanarachasuda 1994a). Princess Sirindhorn made a diplomatic visit to Lao PDR in 1994 andsubsequently published descriptions of her travels (Somdetphrathep-rattanarachasuda 1994b, 1995, 1996, 1997). Her
educational and cultural support activities have increased the friendship and mutual understanding between Thailandand Lao PDR, which have historically had what some have described as a “close but far away” relationship. Princess
Sirindhorn’s diplomatic activities have been regarded as the start of a growing Thai awareness of the Lao on the left
side of the Mekong River. In 2004-2006, the Asian Development Bank (ADB) launched and has since intensified
the operations of an economic cooperative system in the Greater Mekong Sub-region (GMS) economic area. The
cooperative economic relationship between the two countries has also been strengthened systematically through theconstruction of cross-border infrastructure and a new hydroelectric plant, which is also supported by Vietnam (ADB
2004, 2009).
As Thai media representations of the Lao have gradually changed and increased understanding and awareness overthe past several decades,21) the Lao-Thai have altered their representations of themselves in the music industry. Molam
singers, who share Molam music with the Lao on the left side of Lao PDR, have reflected economic and diplomatic
events in their poetic writing. Molam music has emphasized the neighborliness of the Lao while still distinguishingthem as the Other, living in a politically and administratively different country. Molam master Ratri wrote thefollowing lyrics for the song “Mittraphap Thai Lao” (Friendship between Thai and Lao) in Khon Kaen in the late
1990s.
(Intro)The interception between the Mekong doesn’t matter.
Our hearts were united by strong bonds.
The Mekong was just a line as the border,
But there is no border in our minds.
The thing is that our brotherhood was fastened firmly.
The blood received from the God of Phaya Thaen22) flowed through our bodies.
A golden gourd has been bound up for many ages.
(The following part is from Lam song)
Hold a discourse on friendship,
The border area between the two countries of Thailand and Laos—
Though we are apart, we are bound by concern.
Even though our national policies are different, it’s never a country
Our ancestors have loved from past to present.
So we could finally combine the lineage of the Thai-Lao.
Recent generation is precious.
They understand that each life and custom,
Communicate by the same language.
Whatever you’re looking for all over the world, there’s no country like Thailand and Laos.
Our brotherhood has abundant laughing voices, and we are bound by strong love.
Rise up together.
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Whether rich or poor, whether high class or low, one could be ambitious.
No one can realize a goal like us. Where is the country?
No one can love each other, like brothers and sisters, like us—
Love each other from the heart, on the earth.
Meandering,
The Mekong River is wide and long—
The pure love that used to be shared was torn apart in our hearts.
Pure and straight hearts never meander like the song of the Mekong.
Heart with no foulness, the Lam song of the Mekong—it is our heart and soul.
The problem is not that the Mekong River is also the border.
With even a little interference, we take ourselves closer and visit each other.
As if our common ancestors, through the long ages, used to do good deeds (making merit) together and gather
again.
Commandments, practice virtue, customs that have been transmitted since olden times,
Twelve disciples (of the Lao) have been seen living in harmony by merit making together.
Since many ages ago, we have been getting along and happy together.
The Thai and the Lao…And today, we’ve gathered here.
This song was broadcast throughout Thailand and Laos by the first mass-media radio station operated by thenational radio broadcast station. Ratri explained the song’s popularity: “This song was a wish for further developments
and flourishing of friendly relations between Thailand and Laos. Though we both live in different countries, we could
have the same aim to achieve understanding with each other.” Despite having similar languages, Buddhist religious
practices, and customs, Ratri situates the Lao on the left side of the Mekong as being with the “neighborhood of Lao,”and within the diplomatic and political context, she differentiates between the Lao who reside on either side of the
Mekong. These lyrics link the wish for friendship between Thailand and Lao PDR to the countries’ political history
and have contributed to developing the Lao’s consciousness as a part of the nation-state of Thailand.
According to an interview with Ratri’s music production company, the following lyrics were written between
the late 1990s and the beginning of the 2000s, and two Molam masters whom Ratri taught to sing Lam performed
the lyrics to her “Lam Thang Yao” melody. Molam music produced after 2000 has presented more consistent
representations of the Lao. The traditional Molam performance described here is a Molam Klon singing battle between
men and women. This performance style is similar to the original style of African-American hip-hop music in the
United States in that two elements dominate the lyrics—fixed written texts and improvisational linguistic dialogue—as
the participants compete in a vigorous linguistic battle. In this public singing battle, the singers address the divergent
or contradictory self-representations of the Lao in northeastern Thailand, comparing what they are like in the present
with what they were like in the past and referencing political matters with skillful rhetoric. Molam Klon performancestake place in public places and link rhetoric to politics. The lyrics of “Lam Prachan Klon” are as follows:
For a long time (tangtae ki tae kon), I have looked admiringly at you. I, the Molam Klon expert, am goingto the temple where the Kathin will present the ceremonial robes. What a mature age now. I have seen theevolution from the Molam Klon style to the Molam Sing style. Because of this, I, the Molam Klon master,－ 106 －

タイ研究 No. 13 2013

will sing for our grandfathers and grandmothers, fathers and mothers, brothers and sisters, siblings, and ourdescendants. …
A long time ago (samai boran), our country was not as developed as today. Recently? Answer, Teacher
Sombat? Men of old times (khon samai taeki) did not wear trousers like the Europeans wear in the present;
instead, they put on a tight loincloth. Women of old times (samai boran) did not wear the skirts to which
we are accustomed nowadays. Instead, they put on red and white skirts. Colorful dyed sashes hung on theirshoulders at an angle. The hairstyle was a dumpling knot on the top of the head… They didn’t have any
shampoo… Of course, we had no combs made of plastic sold in the market as in the present!
Yo, elder sis, where have you come from? How many people are you hanging out with? Just go if it’s time
for the wedding. Where do you live, sis? Are you a married person? Or still a bachelorette? When a man
courted a woman, he composed a poetic letter and sent it to her, in the old times (samai boran). The woman
who received it responded to his sentiments in a letter with the poetry of love.
And nowadays (samai sumueni), it is the age that has already matured! Reform and revolution have occurred
repeatedly. Neither modern children nor grandchildren hear what their parents are saying at all. Their clothes
are not the same as those in the old times (samai boran), and they pamper themselves. Recently (samai
sumueni), they have started to wear new clothing such as camisoles. I prefer telling more recent stories, notmerely recalling the past that we have gone through. In recent years, a new social system has developed, andthe new movement consolidated. For instance, the One Village One Product Movement should be watched byeveryone… Next let me talk of Vientiane …
At first, these singers seem to identify themselves as propaganda transmitters who aspire to preserve the Laoculture and to situate themselves between the past (tangtae ki tae kon ตัง้ แต่ กแ้ี ต่ ก่อน or samai boran สมัยโบราณ) andpresent (samai sumueni สมัยซุมอ่ื นี)่ . They describe the samai boran ways through discussion of old farming tools,

women’s roles, their costume and appearance, the use of Lao textiles, washing hair with milky rice water, hairstyles,
and courting rituals. The singers also refer to the samai sumueni governing system (rabop mai) and the modern,technologically advanced Thai society (charoen, thansamai). However, from the middle of the singing battle to its
finale, the rhetoric presents contradictory images of the Lao. Although the singers reminisce about the traditional waysof life, they detach themselves from it and try to situate themselves in Thai society by remarking on political issues
and legitimatizing their current situation. Thus, the Molam performance creates a space in which the singers can live inthe present. It demonstrates the negative prejudices based on nostalgia and the complicated regional situation the Laopeople face within the nation-state of Thailand.
In addition, by using music to access the political realm, the Lao in northeastern Thailand have positioned
themselves as part of Thailand, not simply in the neighborhood of the Lao who are in Lao PDR. The changing politicalclimate in Thailand since 2005 has apparently strengthened the Lao’s tendency to identify themselves with the nationstate. Political protest has increased since 2005, and both yellow-and red-shirt groups have used Lukthung music as areplacement for the satirical Phleng Phuea Chiwit music of the 1970s pro-democracy movement.23) Mitchell (2011)
examines the use of such satirical songs during Thailand’s most recent political struggle, taking place from 2005 to
the present, and describes how Lukthung music created its own roles.24) Red-shirt protesters of the United Front of
Democracy Against Dictatorship (UDD) have utilized a wide range of memories, while their yellow-shirt opponents－ 107 －

The Representation of Ethnicity as a Resourceof the People’s Alliance for Democracy (PAD), have drawn on a much narrower selection of hegemonic cultural
memories. The Lukthung Molam songs by the red-shirts, which are mostly Lao from northeastern Thailand, arecrucial to understanding Lukthung Molam music sung in the Isan dialect. Predominantly using lyrics accompanying
traditional Molam melodies performed live during protests, the protesters from northeastern Thailand self identify
neither as Lao nor as Thai (khon thai or chao thai) and mention Thailand (mueang thai) in the context of the politicalmovement. The red-shirt news media outlets broadcast UDD supporters’ songs through TV and YouTube, the latterbeing used as a powerful new tool to spread political messages to supporters and to muster sympathy for former Prime
Minister Thaksin Shinawatra. As of July 2012, the lyrics of Molam Klon songs had 168,636 hits and 100 comments
posted by people from Thailand, Lao PDR, the United States, Canada, Japan, and Mongolia, among other countries.
Oh… people, we all have in us both the good and the bad, right? Girl, up to now, it’s a pity that Thaksin had
to leave our brothers and sisters. Thai people have come home now… The one who seizes the virtue and madea lot of (meritorious deeds) in the land of Thailand is the minister Thaksin of our Thai brothers and sisters.
Everyone admires all of his achievements throughout all regions, which are the prestigious and celebrated gifts
for any farmer who is engaged in agriculture. They are also a gift for the fans…
...snip…
The 30 baht health insurance policy combats any disease in the hospital… That’s the obvious
accomplishment. Anyone’s country would mention this remarkable accomplishment and win the first prize… Well, our minister, on the side of the people of the earth, accomplishes flourishing achievements… We,
including our uncles and aunts, open our mouths. The Thai community … FML25) came to give money to thewhole country and help all the people. The Thai prime minister is the only one who could do these things.
Turning lottery money into a foundation for youth to continue their education. Performing meritorious
deeds at the temple… Eliminating drugs… Even though Thaksin leaves our country, he will be back as arepresentative, just as before....
The support songs of the red-shirt group, including “Lam Klon Thaksin Thuk Klan Klaeng” (The Petitionary Songof Bullied Thaksin) sung by Sinchainoi Phumra, also use the words khon thai (the Thai) and mueang thai (Thailand).
Since the 2006 protest, this song had gained 140,383 YouTube hits as of February 2013 and was broadcast on the local
TV program “Isan Prachachon” (The Isan Nation). In 2010, “Wao Phun Ratthaban” (The Critic of the Government),
served as the red-shirt group’s protest song and was sung in front of Rat Phaw, the Big-C, department store. Sung toa Molam melody, this song lambasts the incumbent party and refers repeatedly to khon thai and mueang thai. Indeed,earlier literature on traditional Molam music has documented how singers themselves tended to perform importantroles in disseminating the political messages of government propaganda (Bunsai 1990; Sutthisomphong Sathanak
1993; Khuanchai 1996; Wichaya 2005). However, the literature has overlooked changes in singers’ usage of language
based on how they position themselves in relation to others. The traditional Molam songs used in recent protests haveshown that nothing of the Lao ethnicity remains in the political movement because the Lao have insisted on becoming
a part of the nation-state of Thailand.

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6. The Representation of Ethnicity and its Possibility as the Resource of Melody
As mentioned in the introduction, Molam singers are generally invited to perform at wakes, weddings, Buddhist
ceremonies, and ancestral worship ceremonies. Their live performances have been limited by the time and space
allotted to consuming music. However, in the 2000s, new media technologies, especially audio mediums such as CDs
and VCDs produced in cooperation with recording studios and record companies, changed the activities of Molam
singers in northeastern Thailand. The Molam singers themselves have succeeded in expanding their range of musicalactivities and gained consumers through their CDs and VCDs. Meanwhile, the audience that once sought occasions
for live Molam performances have turned to consuming the music on CD and DVDs except for those who value theuniqueness of live performances. Technological advances in audio mediums have given audiences and performers
of Molam music the possibility of repeatability and removed the limits of time and space from music, as Molammusic can be consumed through audio recordings and Internet videos. The Internet’s expansion of the various meansof consumption has made public representations of the Lao the target of purchases or consumption by audiences inmore places. Here, we first examine the process by which melodies of these songs attract audiences to Molam music.
Secondly, we explore the possibilities that the music industry’s strategic production and selling of representations of
ethnicity open among cyber communities in a globalized era.
Melodies are considered as resources first in Lukthung Molam music. Tai Orathai, a popular, talented, mid-career
Lukthung Molam singer in Thailand, released her sixth album, “Molam Dok Ya” (A Flower of Weed-like Molam), in
2008. Ten of the 12 songs on this album are traditional Molam songs in the Lao language. The other two Lukthungsongs feature Molam Lam Salawan melodies, which originated among the Mon-Khmer group in Lao PDR, in contrast
to Lam Phuthai melodies, which originated in northeastern Thailand (Sakon Nakhon, Kalasin) as well as in Lao
PDR. The album also includes a melody native to the Siang Khwang (Xiang Khouang) Province in Lao PDR. These
melodies are deeply connected to the lives of the ethnic groups of different regions of Lao PDR. However, somefriction has arisen between Thailand and Lao PDR over the use of traditional Molam melodies with roots in bothcountries as a resource. According to an interview with a Molam music industry informant in Lao PDR, the releaseof Orathai’s album encouraged the decision to lightly promote the local music album for Thai Lukthung Molam,and controversy over Salawan26) arose among Lao intellectuals and the general public during my field research in
Lao PDR in 2009. In 2008, Ratsami Phonmingdon, a popular, competent, mid-career Lao Molam singer, releaseda Molam music album in Lao PDR that was a creative forerunner of the inclusion of many Molam melodies in one
album. All the songs on the album contain Molam melodies: “Lam Tang Wai,” “Lam Phuthai,” “Lam Mahasai,” “Lam
Khonsawan,” “Lam Shiphandon,” “Khap Thung Luang Prabang,” and “Khap Siang Khwang.” In the modern Lao andThai music industries, the commercialization of local music styles such as Molam in Lao PDR has progressed year
by year, applying modernized tunes, tempos, ornate costumes, and dancing to Molam music. At the same time, theindustry has gradually made more traditional melodies into effective resources that have attracted more consumers.
In addition to the usage of local melodies as resources, the question arises as to how the representation of an
ethnicity becomes a resource in music albums and what impact this role has on the Internet. On the cover of the2008 album Molam Dok Ya (A Flower of Weed-like Molam), Tai Orathai wears a blue shirt tied with a red loincloth,referencing the female dress of the ethnic Phuthai minority near northeastern Thailand. Her costume evokes imagery
that appeals to nostalgia and captures people’s interest, as evidenced by online comments. As of November 23, 212,
the song “Salawan…Ya Luem Sanya” (Salawan…Don’t Forget Our Promise), posted on YouTube in 2008, had beenviewed 301,910 times,27) which is the highest number of views among all the songs on this album. The reasons for
its popularity are complex, because Lam Salawan was broadcast at a Buddhist festival in northeastern Thailand and－ 109 －

The Representation of Ethnicity as a Resource

employs rhythmical melodies often used as background music for circle dancing. The Lam Salawan in the album title
refers to a province of Lao PDR that has never been part of Thailand, but the Thai music company used the name andthe original melody from Lao PDR to make a profit. The context of this album reveals that the Thai production ofMolam music using ethnic melodies from Lao PDR has expanded the online presence of Molam music. In addition,
as informants from northeastern Thailand recalled their 20s through their 40s, they regarded Salawan as a kind of
lotus land—their birthplace where boys and girls dance together in circles. Such narratives and images of Salawan
circulating among the Lao people demonstrate that they consume the music as a form of nostalgia for the beautiful
land of Isan, from which their ancestors came and to which they cannot return.
These nostalgic images of Salawan, as well as those of ethnic costumes and dance are shared not only by the Laobut also by those living outside their country of origin. People from many different backgrounds and all over theworld, including the Lao-Thai diaspora and foreign fans of Molam music, are able to come together and have posted
many comments on the “Salawan…Ya Luem Sanya” video page on YouTube. In other words, the act of listening
to Molam music could result in strengthening the loose connections of thecommunities, who possess a myriad ofdifferent characteristics. These Molam music fans who have emerged in the virtual community are either Laotianor Thai; additionally, the foreign fans of Molam music from the United States, Canada, France, German, Japan, andDenmark have also joined in commenting about their impressions of and opinions on Lao music. As of July 2012,76 comments had been posted for this video.28) Thai commentators have expressed admiration for the song andOrathai’s singing ability, while those overseas, evidently Lao or Thai expatriates or migrants, expressed longing toreturn to their hometowns in Isan and admiration for the Lukthung Molam music that made them feel nostalgic. The
acts of commenting on and discussing common musical interests online, even with strangers, can evoke a feeling of
fellowship. Audience members who understand the language of the lyrics are able to enjoy a sense of camaraderie
in comprehending the lyrics and melodies together; others might not understand the language but share the common
image of the ethnic culture, which generates nostalgia through the image of the lotus land and as such might foster
peer identities online.
The two points which this paper has demonstrated are worth emphasizing. First, the utilization of melodies asa resource and the representation of ethnicity have created conditions in which, despite inexact understanding of
the lyrics’ national and linguistic content, a transnational, cyber community has formed, including members fromoutside the country of origin and its diaspora in the United States, Canada, France, and other countries.29) Second,
these audiences, including non-Lao speakers such as the foreign fans of Molam, eagerly express and exchange theiropinions, and discuss issues of concern through online comments. This interaction may engender a sort of fellowship
which depends on highly individual affection as a binding force, which the cyber community provides. Specifically,
the representation of ethnicity by the music industry has facilitated the deterritorialization of the Molam music fromthe geographical framework of the nation-state of Thailand, and it has seemingly brought together linguistically andnationally diverse people from many backgrounds in new virtual communities and enabled them to communicate
freely.

7. Conclusion
This paper has argued that the representation of the Lao ethnicity from northeastern Thailand and other political
identifiers such as Isan’s changes within different social contexts, have been utilized as resources by the musicindustry. This insight has enabled interpretation of several aspects and possibilities of representations of ethnicity.
The Lao’s awakening to their identity was precipitated by migrant workers’ experience of encountering the Thai
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as the Other in Bangkok. Acceptance of the new administrative and regional Isan identity allowed the Lao to choose
their own designation as either “Lao” or “Isan.” In Lukthung Molam music the songs (as presented here) demonstrate
singers’ tendency to strategically utilize the term “Isan” as a fashionable symbol to build and promote their roleand presence in the Thai music industry, rather than expressing resistance to the new Isan identity assigned by thegovernment. The songs refer to cultural elements, including language, scenery, and eating habits, all of which identify
the Lao. In the 1970s and 1980s, Lukthung Molam music was created within the social context of the Lao migrants’encounters with the Thai people in cities such as Bangkok. Therefore, some of these songs show the cognitive processof the Lao’s realization that they were different from the Thai people, who spoke another language and had othercustoms. During this time, the Lao were often obliged to speak Thai or risk being mocked by the Thai if they spoke
their own dialect of Lao. Migrants’ experiences encouraged the use of Thai, not their mother tongue, which situatedthem in an oppressive environment.
However, as shown in Molam music, song offered a mystical power to allow the Thai to eliminate their negative
perception through laughter. The Lao were flexible and tough enough to survive the Thai’s prejudices. Yet through thehistorically negative perspective of the Thai intellectuals and elite, the Lao people took advantage of their identity andorigins and strategically used the representation of ethnicity as resource to propagate a positive view of themselves.
Gradual changes, however, occurred during the 1990s. The relationship of Thailand and Lao PDR strengthened
through economic, cultural, and educational partnerships, especially the promotion of Lao culture by the Thai royal
prince and princess. The more the countries’ economic and political partnerships intensified, the more the lyrics ofMolam singers in Thailand reflected their feelings about belonging to the nation-state of Thailand. For example, thelyrics of traditional Molam songs maintained identification with Lao customs, food, and religious practices, but theLao in northeastern Thailand considered themselves a part of Thailand and completely differentiated themselves fromthe Lao in Lao PDR. Simultaneously, Molam singers positively incorporated the new, fashionable Isan identity into
Lukthung Molam music and used it to gain recognition in the Thai music industry. The lyrics analyzed in this paper
show that Molam singers promote government policies and have encouraged friendship between Thailand and theLao PDR. The Lao in northeastern Thailand seemingly faced an internal struggle over their relationship with the Laoon the left side of the Mekong River, but rather than viewing their choices negatively, the Molam singers in modern
Thai society legitimized and viewed positively their new way of living. Although Molam singers have been utilized
in the political arena—particularly in protest campaigns and political confrontations between the red and yellow shirt
groups—questioning whether they identify as Lao, Isan, or Thai has become unproductive and meaningless. Given
Lukthung Molam and Molam music’s connection to politics, representations of ethnicity and the new roles of worldmusic as resources warrant further consideration.
The traditional Molam songs discussed here were broadcast on TV, radio, and even online, creating the image of the
Isan and the Lao through a cultural flow shared and consumed by online audiences whose size exceeded expectations.
Video-sharing websites such as YouTube and Vimeo have provided a new venue for the consumption of Molammusic. Molam music sung in Lao has the potential to act as a lingua franca, attracting both speakers and non-speakers
of Lao who live outside these two countries. Tunes used in Molam music in Thailand and shared by Lao PDR havehelped expand access to performances in both countries.30) The tunes of local Molam music have been engraved on
audience members’ hearts regardless of whether they could understand the lyrics. Listeners appraise and discuss the
songs freely online, giving feedback on the songs. Their comments reveal that the ethnic costumes, melodies, andrecorded scenery and locales in northeastern Thailand in promotional Molam music videos capture audiences’ hearts.
Some Lao immigrants and expatriates in foreign countries including the United States, Canada, and Japan experience
nostalgia and miss their hometowns. Foreign fans of Molam music express a strong desire to travel to Thailand. The－ 111 －

The Representation of Ethnicity as a Resource

interaction among these two groups from different backgrounds would not be realized without the emergence ofcyber communities on the web. In other words, the representation of ethnicity and the melodies rooted in northeastern
Thailand and Lao PDR, which once assumed the local provenance and ethnic descent of its audience, possess thepotential to link locals, expatriates, and fans with no solid connections through cyber communities. In understanding
local performing arts, the capability of new technologies of production and consumption must be considered whendescribing the art world in today’s era of globalization.

Notes1 ) This paper is based on a paper entitled “Representing Lao as the Others in Thailand-Modern Thai Cinema and Entertainment of
Lukthung Molam Music” (Hirata 2012), which the author presented at the third annual Conference for the Consortium for Asian and
African Studies, “Making a Difference: Representing / Constructing the Other in Asian/African Media, Cinema and Languages,”
held Feb. 16-18, 2012, at the School of Oriental and African Studies, University of London. With the understanding and great helpof the committee of OFIAS, TUFS, I could have such a wonderful occasion to give my presentation and exchange the ideas withforeign scholars from many background in SOAS, London. I would like to thank my teachers, friends and family for their supportand encouragement throughout this endeavor.
2 ) For transcription of Thai and Lao languages and dialects, this paper used as adjusted version of the Royal Thai General System ofTranscription (RTGS). In this regard, the spellings of names and titles that are widely available in Roman transcription throughout
Thailand have been adjusted.
3 ) All the data were collected and recorded during the author’s anthropological field research in northeastern Thailand in July 2004,
August 2006, July-August 2008, October 2009, September-October 2010, and April 2009 in Lao PDR. The lyrics of more than 200
songs were transcribed from audio recordings.
4 ) OTOP stands for “One Tambon (sub-district) One Product,” a local entrepreneurship stimulus program that supports the unique,locally made and marketed products of each Thai tambon. The “One Village One Product” movement of Oita Prefecture in Japan isassumed to be the model for this idea. The goal is to brand and market at least one main product rooted in each tambon in Thailand.
5 ) Molam music is known as Lam in central and southern Laos and as Khap in northern Laos. Compton (1979) details the variations ofKhap and Lam music in Lao PDR.
6 ) In the 1980s, Phonsak Songsaen, a famous Lukthung Molam male singer from northeastern Thailand, released a Lukthung song
entitled “Sao Chan Kang Kop” (“Chan’s Chilling Out to Wait for Someone Else”). The song consisted of a mixture of Lukthungand the Molam melody “Lam Toei.” This unique experiment was a big hit in the music industry and provided an opportunity forthe traditional Molam music of northeastern Thailand to gain wider recognition throughout Thailand. Famous Thai Molam singer
Siriphorn Amphaiphorn composed her song “Bo Rak Si Dam” (“Black Love Ribbon”) in the same pattern, switching between
Lukthung and a portion of the Molam melody “Lam Toei” (Suriya 2001).
7 ) An analysis of Locard’s survey of 730 Lukthung songs produced in the 1960s, 1970s, and 1980s determined that 34% expressedindividual messages (seeking love); 8% concerned tradition, customs, and beliefs (including religion, folklore, and supernatural
phenomena); 37% were about the disappointment and depression caused by heartbreak or other negative emotions; and theremaining 10% discussed unrequited love due to poverty, conscription, and prostitution (Lockard 1998:169). These topics in
Lukthung music depict the individual or collective experience of the Lao and migrant workers from northeastern Thailand.
8 ) Theppaphorn Phetubon was born in 1947 in the Khuang Nai district in Ubon Ratchathani Province. He received a vocational
education at a machine shop after his graduation from the school of SEATO. He is a well-known representative Luk Thung singer
and has released between 200 and 300 songs with the support of charismatic songwriter Phonsak Jansukha (Waeng 2002:446-447).
9 ) http://www.youtube.com/watch?v=ya3as22XpO0 (Accessed April 15, 2013).
10) Limnophila Geoffrayi Bonati.
11) The exact year the song was released cannot be determined, but it can be assumed to have been in the 1970s or 1980s during the
known period of collaboration between Nok Noi Uraipohorn and Phetubon.
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タイ研究 No. 13 201312) As Hanh explained healing is not only the remedy or cure of sickness but also rehabilitation and palliation―the mitigation of
suffering in the sick―a term that can be traced back to the Germanic word for healing, which came from the terms for “whole,uninjured, of good omen” (Hanh 1995:7). Hence, healing does not include the success of the cure for achieving mental stability.
Yet, in recent years, as South, Southeast, and East Asian societies present many different facets of the encounter between “local,”“indigenous,” or “traditional” healing and modernity, the studies on healing and therapeutic practices using sound and music andtheir effect on the body and mind have started to receive much attention in medical, ethnomusicological anthropology and religious
studies (Roseman 1991, Connor 2001, Hackett 2012). Healing as used in this section of this paper focuses on the role of Molammusic.
13) A district in the western Ubon Ratchathani Province which borders three provinces, Yasothon, Amnatcharoen, and Sisaket, to thenorth.
14) Phetubon tried to say the name of his hometown in Thai, which is pronounced the same as in Lao, making himself appear
ridiculous.
15) “The central area” is commonly thought of as the central region of Thailand, including Bangkok and the surrounding areas.
Khonchuam City in Ubon Ratchathani Province, in northeast Thailand, is promoted as a sightseeing spot because it is adjacent to
Lao PDR. However, the Khonchuam in this song, the singer’s hometown, does not refer to that city, but is rather the name of a subdistrict (tambon). His answer to Nok Noi’s question makes it clear that he exaggerated by calling it a district (amphoe), which is alarger administrative division unit than a tambon. He did so to distract his companions.
16) “Friend” is mu in Lao and phuean in Thai. In this song, Phetubon tries to say phuean but unintentionally pronounces it as phian.
17) Both the Lao and Thai call older adults, even non-relatives, phi (elder brother or sister) to indicate respect. They also call a younger
person nong (younger brother or sister) to communicate fondness or intimacy. In this skit, Phetubon refers to a brother (Phi Lia)
who is not his real brother, but whom he deeply respects and to whom he is emotionally attached. This word is one Lao greetingand indicates that the person whom they are addressing belongs to a group and, thus, is not alone.
18) The Lao word siao indicates mutually friendly relationships. People call each other this name when they have overcome difficulties
and obstacles, regardless of how long they have known each other.
19) The small mistakes in the skit cause laughter, which implies that all the passengers shared the experience of the difficulties andlinguistic obstacles in speaking standard Thai. The conclusion implies the beginning of a new friendship by using a Lao term, siao,that describes intimate friends.
20) After several visits, she published travelogues describing the magnificent beauty of the landscape, the rich resources of Lao
PDR, short histories of each province, traditional Lao PDR culture, local wisdom, and the condition of the local economy(Somdetphratheprattanarachasuda 1995).
21) To strengthen the friendship between Thailand and the Lao PDR and to promote tourism, a film called Sabaidi Luang Prabang was
released in 2008. This romantic drama was directed by Sakchai Dinan, who was born and grew up in northeastern Thailand, andstarred Laotian-Australian actor Ananda Everingham, who was born in Thailand. The plot is simple: A visiting Thai photographer
named Son falls in love with his beautiful Lao tour guide, Noi. The film contrasts two cities: the busy life of Bangkok and the slow,
relaxed pace of Laos. This film represents the Lao in a way novel for modern Thai cinema. Not only did historical documents andThai political rhetoric contained negative remarks that caused controversy between the countries, but for many decades, works
produced by the Thai entertainment industry also made the Lao the object of mockery and insults from Thai policymakers andintellectuals. However, this film did not contain this typical, negative Thai portrayal of the Lao. Instead, it represents the Lao rather
positively, as warm-hearted, kind, and relaxed people, while in contrast, the Bangkokians are depicted as having forgotten their
humanity. It is no exaggeration to say that this image of the Lao was revolutionary in Thai media. The reasons for this change areconsidered in another paper.
22) The Lao Chronicle states that, during the Lang Sang (Lang Xang) era, the gods and humans could cross freely between the landand sky. Phaya Thaen, the Lord Thaen acted as the awe-inspiring guardian of the natural world who could punish human beings.
Humans did not perform the required dedications and offerings to the Lord Thaen after a successful harvest, so he caused floodingin the world of humans. Eventually, this disaster led to the present-day Lao custom of making offerings from food, including all－ 113 －

The Representation of Ethnicity as a Resourcemeats and fish. For a more detailed story of Phaya Thaen, see Charuwan 1994:46 and Bunmi 2009.
23) In Thailand, Phleng Phuea Chiwit music, influenced by elements of Western rock and folk music, began to spread and gained
recognition as a genre during the revolutions by Thai students in 1973 and 1976. The songs of Caravan, the earliest band in thisgenre, mostly protest the hardships suffered by the working class. For a more detailed description, see Lockard 1996, 1998.
24) In Thai history of 1970s, Phleng Phuea Chiwit music has been influenced by the elements of western rock and folk music, began
to spread and gained the recognition as genre through the revolution by Thai students in 1973 and 1976 by the earliest band named
Caravan. Their early songs contain principally strong protest theme pertaining to the voice of the hardship of working-class people.
See Lockard 1996, 1998.
25) FML is the term of SML with the Lao pronunciation. SML is abbreviation for Small, Medium, and Large (SML), one of Thaksin’s
populist programs in 2005. This program gave out money to villages, which were categorized into small, medium, and large
size. Different sizes of villages received different amount of money. This money was to be utilized for the development (i.e.
infrastructure purposes) in each village (Patana 2010:30).
26) Salawan (or Salavan) is a province in the southernmost area of Laos. Historically and geographically, it is the most-damaged
battleground of any war from the early nineteenth century to the Cold War. During the post-independence Lao-Siamese War of
1827-28, Lao officers were dispatched to the Salawan province and forced the Lao Thueng inhabitants of the upland to gather forest
products as tribute to Bangkok (Stuart-Fox 2008). Consequently, Salawan culture is influenced by Lao Lum (the Lao who habitatin the lowland), and the dance, named Ram Wong for its style, which accompanies Molam music has spread throughout the entire
province and can be seen in northeastern Thailand as well. The word “Salawan” has three meanings: the name of the region, theform of dance associated with Molam music, and for the Lao in northeastern Thailand, a foreign sky that evokes nostalgia.
27) After I accessed this song on July 2, 2012, it was deleted by the poster, but followers and audiences have uploaded this song
repeatedly.
28) Although this song was deleted from YouTube in November 2009, a karaoke version was uploaded in November 2011 and alreadyhas 200,769 views and 181 comments. Accessed February 18, 2013. http://www.youtube.com/watch?v=zMr0z57DlyU.
29) The issue on the Lao diaspora is beyond the scope of this paper due to space constrains.
30) The differentiation of the tune is not discussed in this paper due to space limitations.

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