Social
Commerce 2022
by The Influencer Marketing Factory

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CREATOR ECONOMY REPORTINCLUDES:• What is the Creator Economy?
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5

TABLE OF CONTENT

What is social commerce?

19 Our Survey
39 Social Media and Social
Commerce
66 Livestream shoppingWhat you will learn
From our exclusive Survey *1

82% of responders have discovered a product on social
media and purchased it directly on their phone2

57% have purchased something during a livestream
shopping event and 39% strongly agree that they like todiscover new products during live shopping events.

3

58% have used a Buy Now Pay Later service compared toour previous survey run in early 2021, 36% more users
have tried BNPL

4
541% strongly agree they like to take advantage of special
discounts offered by influencers

42% strongly agree that they prefer to check out directly
on a social media app (instead of a third-party website)*1,000 US responders

From our research on Social Commerce

1

97% of Gen Z consumers use social media as their top
source of shopping inspiration2

90% believes influencer marketing to be an effective formof marketing and 72% believe that the quality ofcustomers from influencer marketing campaigns is better
than other marketing types

3

The number of US social commerce buyers accelerated
25.2% to 80.1 million in 2020 and is anticipated toincrease to 96 million in 2022.

4
583% of consumers browsing TikTok say seeing trending
content has inspired them to make a purchase
Worldwide, social commerce generated about $475 billion
U.S. dollars in revenue in 2020. With an expected compound
annual growth rate (CAGR) of 28.4 percent from 2021 to
2028, revenues are expected to reach approximately 3.37
trillion dollars in the latter year

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Exclusive quotes

Alessandro Bogliari
CEO & Co-Founder
The Influencer
Marketing Factory

Sophie Abrahamsson
Chief Commercial
Officer
Bambuser

Alexander Rauser
Founder
FluxPanda

Nik Sharma
Chief Executive Officer
Sharma Brands

Ashley Crowder
Founder & Chief
Executive Officer
VNTANA

Melanie Bedwell
eCommerce Manager
OLIPOP

Jason Wong
Founder
PugHaus

Jonathan Roque
Digital Marketing &Content Strategist
ZapietKayla Darcey
Strategic AccountManager
MikMakNick Shaw
Chief Revenue Officer
Brightpearl

Sharon Gee
Chloe Cox
VP of Revenue Growth & Social Strategy andGeneral Manager of
Insight Consultant
Wunderman Thompson
Omnichannel
BigCommerce
Commerce

Frost Li
Chief Executive Officer
Social Chat

Kashif Zaman
Founder & Chief
Executive Officer
Uptok

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Exclusive quotes

Francesca Gargaglia
Chief Operating Officer
Amity

Henson TsaiFounder and CEO
SleekFlow

Madison Schill
Director of Marketing &Communications
LiveScale

Matthew Brennan
AuthorAttention Factory

Adi ItachJohn Lietsch
Chief Marketing Officer Chief Operating Officer
Sayollo
Bloo Kanoo

Liel Anisenko
Head of MarketingbuywithLynn Power
Co-Founder & Chief
Executive Officer
MASAMI

Brian McMahon
Founder & Chief
Executive Officer
Pickle PollAri EvansFounder & Chief
Executive Officer
MaestroNick Drewe
Founder & Chief
Executive Officer
Wethrift

Hannah Zheng
Head of Business
Development
Shop LIT Live

Anna Dato
Aman Khurana
Marketing Manager Asia Co-Founder & Co-Chief
Intercos
Executive Officer
Go InstoreWhat isSocialCommerce?

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What is social
commerce?
Social commerce is the process of selling and buying
products directly on social media. The entire shopping
experience, from product discovery, research, to checkout
can happen without the consumer having to leave thesocial media platform. Features such as the “buy now”
button or autofill payments remove the friction from theconsumer journey, thus making the whole process easily
accessible. All-in platforms, also known as “Super Apps”
stem from the example of China, one of the mostadvanced social commerce market in the world.

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The US Market
eMarketer forecasted that, in 2021, US social
commerce sales would rise by 35.8% to $36.62 billion.
That’s only a slight deceleration in growth from social
commerce’s blowout in 2020, when sales surged by
38.9%, due to the pandemic-driven boom in
e-commerce and increased social media consumption.
Despite strong growth, the US’s social commercemarket was forecasted to be about one-tenth the sizeof China’s—$351.65 billion in 2021.

10Social Commerce Stats
Facebook is the top social commerce platform in the US, boasting of 56.1 million buyers in 2021.
Instagram is in second place, with 32.4 million. (Insider Intelligence)
72% of people use a Social Media Platform to research brands (Influencer Marketing Hub)(Insider Intelligence) forecasted Chinese retail social commerce sales to reach $351.65 B in 2021
(Insider Intelligence) forecasted US retail social commerce sales to be 10% of China’s at $36.62 B up to
35.8% from 2020

Total US retail social commerce sales will reach $79.64 B by 2025 (Insider Intelligence)
The number of US social commerce buyers grew to 80 million in 2020 and is anticipated to increase
to 96 million in 2022 (eMarketer)

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Alessandro Bogliari
Co-Founder & Chief Executive Officer
The Influencer Marketing Factory“Social commerce will help brands increase their mobile
conversion rates and decrease cart abandonment rates. It
will also support influencers in terms of additional revenue
streams, such as affiliate fees when they sell third-party
items and better margins on their own merchandising,products, and services.
Our survey shows that there is a lot of interest and potential
in social commerce, thanks to new social media features
and tools and I can’t wait to see its future development.

”

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Influencers lead the way
In a survey conducted by The Influencer Marketing Hub “90% of
respondents believe influencer marketing to be an effective form ofmarketing” and “72% believe that the quality of customers from influencer
marketing campaigns is better than other marketing types.”
Working with the narrated algorithm on their side, influencers on social
platforms like TikTok and Instagram are pushed to suit the categories you’reinterested in. In short, this makes influencer marketing one of the most
proactive methods to boost your business.
Based from all around the world, in niches no one has ever heard of, there isalways a creative influencer with articulated videos to capture your audience’s
attention. That’s the beauty of it! With the balance of sourcing the rightinfluencer to promote your business, reliant on their innovative prowess, you
can harness the power of social media marketing to come up with delightful
videos and images for your viewers to watch.

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Influencers are drivingsocial commerce
In June, Instagram launched the “affiliate program” giving influencers theability to monetize brand partnerships with affiliate links and earn
directly from their posts, receiving commission payments based on the
total sales they drive for a brand.
In August, Instagram also launched to everyone the possibility to sharelink stickers on the platform, ditching the “swipe up” feature that wasavailable only with 10K followers. Now also micro-influencers can share
shoppable stories.
With the Amazon Influencer Program, influencers can upload a large
variety of content to their Amazon Storefronts and earn a commission
when their followers purchase from the storefront.

Image source: Paiige Desorbo Instagram

Sophie Abrahamsson
Chief Commercial Officer
Bambuser“

What we have seen since launching our live commerce
solution in 2019, is that more and more retailers are starting toincorporate live commerce into their e-com strategy going
beyond events and proof of concepts, and that is when livecommerce reaches its full potential - when all consumer
touchpoints become interactive, social and shoppable. Brands
and retailers are discovering the potential of a new and moreauthentic way of interacting with their communities andconsumers, where transparency will be key. Brands that areable to meet consumers in this dialogue and offer genuine
added values and stay accountable in regards to sustainability
and inclusion will be rewarded. I also think we will see the riseof a new generation of influencers, focusing on live commerce- the bravest generation so far, that will truly and continuouslyinteract with their followers in live formats where everything isauthentic and interaction with the audience is key to success.

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Future trends are
already a reality in China
Worldwide, social commerce generated about$475 billion U.S. dollars in revenue in 2020. Withan expected compound annual growth rate
(CAGR) of 28.4 percent from 2021 to 2028,
revenues in this segment are expected to reachapproximately 3.37 trillion dollars in the latter year.
eMarketer forecast expected China to generate$131.52 billion in live streaming social commerce sales
in 2021. US marketers can use China as an example of
how to incorporate live streaming into their social
commerce strategies, such as tapping creators andinfluencers to drive engagement and sales.

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Flow of purchasebrowseImage source: Instagram

add to cart

checkout in 1 click

Alexander Rauser
Founder
FluxPanda“

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Being in the social commerce space right now is super exciting
as we experience rapid change and innovation taking place.
Every brand exploring social commerce is racing to find theperfect format. Whether it's live, influencers, communities, sales,
engagement, promotion, or a combination of some sort? How
do you connect all these into something that works andconverts?
By answering the above questions brands can unlock newopportunities, and combine social, culture, brand, andexperience into a unique format. The result, social commerce
experiences that are fully owned by the brand, creating theirown community of loyal shoppers and valuable data insights.
These attributes sound like powerful tools for any business tohave in their marketing toolbox.

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The shopping experiencechanges for both parties
After the pandemic, companies and brands are trying to find new ways
to acquire and retain customers. Online presence became just as
important as the traditional brick and mortar.
Social commerce allows customers to:- interact with the brand- read comments- share the product with friends and family for a quick consult
Before the “buy now” button feature, brands used social media as ashop window and as a way to communicate new collections or advertise.
Now users can visit a brand’s profile and shop products directly in-app
without leaving it.
This is a great opportunity for companies: they can easily collect dataand have a direct feedback on what customers like more. Brands cantake advantage of what these social media apps are already offering:
Live Sessions, Direct Messaging, Influencers and so on.

Why Brands Should
Consider Social Commerce🛒 Reduces the risks of abandoned carts⚡ Removes friction

🕶 Augmented Reality

😺 That’s where Gen Z and Millennials are

Macro/Micro Influencers

19🛍 Personalized shopping experience🔴 Live-streaming📈 Reliable data and feedbacks

💰 Money Money Money

🏆 Personalized discounts

🌎 Great opportunity for small businesses💪 Build a strong relationship with customers

Nik Sharma
Chief Executive Officer
Sharma Brands“

I don't think social commerce is native right now. There areapps like Flip which are doing a great job in figuring out how
to bring this to market, or Tolstoy which lets you plug in social
commerce on your site, but it's just not a native form ofcommerce yet. Amazon has also been pushing quite hard. It
will take a lot of creators, a shift in how we buy things, and a lotof trying and failing to get to a model that works, both in social
media and financially.
Social Commerce is a big driver for awareness, but it hasn't
solved the problem yet on educating a customer on why theyshould buy it. The problem with social commerce is that its very
one-sided right now — it lets the creator speak about it in theirown light, but it doesn't address the concerns that may stop
someone from buying. Right now social commerce isessentially influencer marketing too, which, if not done very
authentically, doesn't work.

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Our Exclusive
Social Commerce
Survey22

We ran a survey
Methodology:
The survey data presented in this report wascollected from 1,000 users based in the US who
submitted their responses between Dec 9, 2021
and Dec 14, 2021. Our target audience was users
between 16 and 54 years old, with a focus on
Gen Z and Millennials.
Our goal was to understand their preferences
when it comes to social commerce usage, online
shopping behavior and preferences, livestream
shopping approach and, overall, if and how they
shop on social media.

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Overall, what do you prefer?

Breakdown by age
In-store shopping

60%

Online Shopping

Both
55%

52%

40%

50%

48%

46%
41%

41%

36%

36%

13%

38%

36%

31%

30%
24%

47%

14%

13%

12%

9%

8%

In-store shopping

Online Shopping

Both

0%

under 18

18-24

25-34

35-44

45-54

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Have you ever discovered a product onsocial media and purchased it directly on
your phone?

Rank these 3 players based on how they helped
you to make a purchase via social media:

82%

18%

Influencer
Content creator

Yes

No

Brand AccountFamily and friends

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How often do you shop on
social media?
More than oncea weekOnce a week

What type of product do you buy more
often on social media?
Beauty products
Apparel
15%

24%

29%

11%
22%
10%

15%

5%
7%

8%

Once a week
Once a month
1-2 times a year
Never, but I will in the near future

1%

9%

6%
8%

14%

More than once a week
Every few months
Never

Apparel/Clothing
Home products
Pets (toys/food)
Office products
Toys

11%
6%

Personal Care/Beauty
Food and beverageElectronics
Fitness products
Other

Food & Bev

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Ashley Crowder
Founder & Chief Executive Officer
VNTANA“

Studies show that 45% of consumers research products
on social media before making a purchase and 20-30% ofconsumers depending on age discover new products via
social media. Social commerce is a huge opportunity
for brands to grow their online sales and many of theplatforms provide out of the box 3D and AR templates tocreate unique user experiences which are proven toincrease conversion rate. VNTANA helps brands easily
create 3D and AR experiences across eCommerce andsocial media platforms to increase sales.

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Have you bought at least 1 item on social
media during 2021 holidays?

Breakdown by age

E.g.: Black Friday, Cyber Monday, Hanukkah, Christmas
Yes

90%

84%
78%

76%

68%

No

77%

69%
57%

43%

45%

24%

31%
22%

23%

Yes

No

0%

23%
16%

under 18

18-24

25-34

35-44

45-54

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Have you ever purchased something during a
livestream shopping event?

Breakdown by age

E.g. Amazon Live, Instagram Live, TikTok Shopping Event
Yes

78%

80%

77%

57%

60%

60%

40%

40%

No

64%

62%

38%

36%

43%
20%

Yes

No

0%

23%

22%

under 18

18-24

25-34

35-44

45-54

Between 18-24 and 25-34 there’s almost an opposite trend
when it comes to livestream shopping purchase behavior.

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Livestream shopping experience:

35%

34%

21%

23%

25%

22%

5%

5%

7%

12%

13%

14%

I like to discover
new products during
live shopping events

I like to shop during
live shopping events

I am more likely to purchasesomething if it’s showcasedby someone in live streaming

39%

21%

24%

Strongly disagree

Somewhat disagree

NeutralSomewhat Agree

Strongly AgreeSharon Gee
VP of Revenue Growth &General Manager of Omnichannel
BigCommerce“

Optimized data will be the key to omnichannel success. Having an omnichannel
strategy used to mean running both a physical store and an online store. Today,
omnichannel has come to mean selling through an eCommerce storefront combinedwith a mix of third party ads and marketplace platforms like Google, Amazon, Walmart
and Mercado Libre, and social commerce channels such as Facebook, Instagram and
TikTok. And this momentum will not slow down in 2022 and beyond. If anything,omnichannel marketing will need to be amplified as part of every merchant’s strategy
in order to remain even more competitive than ever before.
Merchants will have to push harder to meet consumers where they are spending theirtime, where they start their shopping journeys and where it is easy and convenient toclick the buy button. The trick for merchants will be having a strategy that harmonizes
managing their products, pricing and fulfillment offerings across all channels a
shopper might find them on, requiring product data (and supporting systems) to becoordinated behind the scenes.
As retailers have been adding more channels to sell on, they’ve learned that eachvaries in what information is required and how it is presented. Trying to manually
manage those data differences, in real time, for a large volume of products acrossmultiple channels is not realistic or efficient. Merchants will need to invest intechnology solutions that can automate the optimization and syndication of quality
product data across channels in order to drive their omnichannel growth.

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Online shopping experience:

I live to take advantage of
special discounts offered by brands

8% 6%

I like take advantage of
special discounts offered by influencers

8%

I like to discover and save new products

5% 6%

I am more likely to shop if I don’t have tofill my info (billing address and payment) again
I am more likely to buy if there are no shipping costs

Strongly disagree

7%

8%

19%

18%

55%
25%

18%

9%

5% 5%

Somewhat disagree

11%

26%
22%

15%

Neutral

41%
44%

23%
23%

39%
52%

Somewhat Agree

Strongly Agree32

On a scale from 1 to 5 how important
are online product reviews?

AVG
4.3/5

How would you rate your livestream
shopping experience from 1 to 10?

60%

3%

1

3%

2

13%

3

72%

21%

4

5

12%

16%

0-6

7-8

9 - 10Chloe Cox
Social Strategy and Insight Consultant
Wunderman Thompson Commerce“

The ‘Social Commerce’ buzzword has been around for a while now, but finally, we arestarting to see some tangible developments in the industry, with platforms
experimenting with checkout features, and brands embracing these developments.
Social media platforms have performed a key role throughout the pandemic, withshoppers spending more time on social media channels. Undoubtedly, social channels
will become even stronger when it comes to commerce, not just for inspiration andsearch, but for transaction too.
Social media is no longer a place to advertise, and advertise only. Instead – social
platforms need to provide a rich and engaging experience to entice the audienceto shop in the first place. And it’s not just down to branded content itself – so called‘social media influencers’ are becoming ever more prevalent, with consumers engaging
with products because their favorite social media star or blogger is doing so. But therole of the influencer is changing. It’s not just about those hi-profile celebrities anymore,
but about those niche influencers who are providing a much more authentic voice thatthe consumer can trust. Because after all, we’re all influencers in some way, shape orform – it’s all about the messaging, the authenticity and the trust that they give toconsumers, meaning that it’s not just brands that are the big players in social commerce,but influencers, or social creators, too.
When it comes to the future of social commerce, the sky is the limit, and the race tobecoming THE social commerce leader is on, whether that be a brand, a social platform,
or a social creator. My advice? Watch this space – and make sure you’re not simply apassive bystander.

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Have you ever interacted with live
shopping apps? If so, which one(s)?
Shop LIT live
N/A

LiveScale
8%

13%
13%

16%
12%
4%
14%

9%
11%

Popshop
N/A
LiveScale
BuywithBambusertalkshop.live
Popshop

Shop LIT LiveNTWRKOtherstalkshop.live35

Our Full Survey Infographic

CHECK IT OUT HERE

Melanie Bedwell
eCommerce Manager
OLIPOP“

Social Commerce has greatly impacted our sales, and I believe
has greatly impacted our consumer’s experience as well. We
use Instagram often to engage with our target audience. We
post about our new products, current promotions,partnerships, giveaways, and more. Our customers are
comfortable reaching out to us on this platform, either to ask
us questions, encourage us to place our product in stores nearthem, or just to provide general feedback. For an eCommercebusiness, social commerce is imperative for engagement. If
you can’t interact with your customers face-to-face, thenconnecting through Instagram, Facebook, Twitter, or TikTok is
crucial. It builds brand awareness for those just discovering
your company, and builds customer loyalty for those whohave already purchased your product.

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Check out our Podcast
The Influence Factor
Listen to our monthly podcast about influencer
marketing, the Creator Economy, social media,
social commerce and much more!

Social Mediaand Social
Commerce39

Instagram
According to Instagram, every month, 130 million people tap
on an Instagram shopping post and over 1 in 4 (27%) teens
and young adults are expecting to shop directly through theirsocial media feeds and special in-app features.

•

Explore Tab Shopping: users can discoverproducts and brands across Instagram. The
listing is personalized based on accounts they
follow and businesses using products listing.

•

Shoppable Posts: businesses and influencers
can tag products directly in their posts and withthe feature “Instagram Checkout” users can buy
products directly on Instagram without leaving
the app.

Image source: InstagramJason Wong
Founder
PugHaus“

To solve the live shopping issue we need to solve two things first. One is pre-registration to
the live shopping event and second is the format of the live shopping needs to beredesigned. Live shopping is often compared to a QVC channel but what people don't talkabout is that the type of people that are watching QVC aren't the same type of peopleusing social media, so inherently there's a disconnect of the product and market fit.
Consumer behavior needs to change and it's going to take time to evolve because social
media users don't like interruptions in their browsing flow to watch someone sell themsomething. They need to be committed to the live shopping as an event like they're
attending a webinar. For this to work, live shopping need to be marketed like how brands
would market a sales period, and there needs to be incentives to shop live like discounts or
exclusive products. On the second adjustment, live shopping right now doesn't facilitate
the shopping process for the customers. People still need to leave the app to go to the site
to buy or text a number to initiate the order. The social media apps right now aren't making
it easier for merchants to sell, leaving tons of gaps for live shopping to be viable.
Who do you think are the future big players other than social media in social
commerce?
Facilitating purchases through communities like discords, SMS, facebook groups. I don't
think there'll be another new social media app in the near that can take people's attention
off what already exists, so it's up to the major players today to reinvent their app toembrace social commerce.
Why is social commerce important for (emerging) brands?
It bridges the gap between the brand and the end user by providing a more personalized
experience that emulates shopping in store. Often times, the relationship that brands andcustomer build face to face in-store is lost in eCommerce, so social commerce brings
elements of that back.

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Instagram•

Shoppable Stories: businesses and influencers
can tag products in Instagram Stories to drive
traffic to their website, promote a catalog or
invite to make a purchase.

•

Instagram Reel Shopping: businesses andcreators can tag products in Reels, whichshowcases the products in motion.

Image source: Instagram

Jonathan Roque
Digital Marketing & Content Strategist
Zapiet“One of the ways we shopped that increased in just one year
along was the intersection of social media and e-commerce.
Mobile commerce is an increasingly popular way of
shopping habits continuing to grow as more brands become inline with a social media strategy and give users the ability toshop directly on these platforms.
From Instagram Shop to Facebook Marketplace to TikTok’s
partnership with Shopify, social media is becoming a fastgrowing channel for e-commerce brands and a great way to get
exposure to new audiences. One way we see Shopify merchantsusing social commerce and additional ways to reach customers
is through the emergence of new services like curbside pickup
and local delivery being a way to shop through social media.
More merchants are advertising these new services and arerelying on social commerce to connect customers shopping
online and getting their products offline.

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Instagram LIVE
shopping
Brands can tag products directly in the Livebroadcast for viewers to tap and purchase.
Businesses can tag up to 30 products fromtheir Facebook Shop before going live.
During the broadcast, the host can pin one
product at a time to the screen.

Image source: InstagramKayla Darcey
Strategic Account Manager
MikMak“We see social commerce make purchase experiences smootherevery day. Even before shoppable media, social media platforms
were already organically becoming a place where users would
share purchases they love, discover products they want to buy,
and provide recommendations on how to buy them. Adding
shopping capabilities helps them get to their next desired stepeasier. This year, we’ve seen rapid growth in TikTok as a driverof shopper traffic and purchase intent. YouTube is particularly
successful with long-form content at the top of the funnel.
Consumers’ willingness and desire to engage in social commerce
is promising for brands. The best way to take advantage of thisbehavior is to think of each creator as a potential partner with
their specific audience. Learn more about the engagements thatare taking place between consumers and creators and matchthem to the shoppers that have high intent to purchase yourproduct, and use this to design your marketing initiatives andinfluencer strategies.

44

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TikTok Shopping

According to market research firm Kantar, 83% ofconsumers browsing TikTok say seeing trending content
has inspired them to make a purchase.

•

TikTok partnered with Shopify, Square, Ecwid,
PrestaShop and more so merchants can set up a
dedicated Shopping tab in their profile (shopping bagicon) and sync their product catalogs to the app.

•

TikTok Shopping API: allows businesses to integrate theirproduct catalogs directly into TikTok and include products
into organic content.

•

Product Links: These allow merchants to highlight the
products they feature in their videos, so users canpurchase what they see in organic content. TikTok caneither direct people through the brand’s storefront tocomplete the purchase or within TikTok.

Image source: TikTok

Nick Shaw
Chief Revenue Officer
Brightpearl“

In the pre-internet age, retailers gradually realized shopping can
be a form of entertainment, and a wider social activity, which is
not only fun for consumers but also results in more sales. As such,traditional stores made more effort to make shopping ‘anexperience’ — a form of leisure. The ‘new normal’ for commerce
this Holiday season and beyond is now likely to be framed bymany non-traditional ways of shopping – from Instagram, to
TikTok, to Livestream – which provides a huge choice toconsumers and retailers.
We really are at the beginning of a new trend and things arechanging quickly in the world of online shopping. It is inevitablethat more and more shoppers will buy and spend online in avariety of ways – especially this Holiday season. Unfortunately,
many retailers will miss out because they aren’t set up to quickly
add the new selling channels or payment methods that theircustomers now prefer.

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TikTok Shopping•

LIVE Shopping: LIVE lets
merchants connect with theiraudiences in real time and LIVE
Shopping tools help users buy
what they discover while
watching a brand’s stream.

Compared to competing platforms, TikTokusers are 1.7x more likely to havepurchased the products they discover through the app

Image source: TikTok

48

Frost Li
Chief Executive Officer
Social Chat“

Over the last few years, we've observed customers desirericher and more interactive ways of shopping experiences.
They want to be social: sharing reviews, asking questions,participating in live events and engaging with brands as if they
are in physical stores.
Brands work with power users, influencers and brandambassadors to tell their stories live that other users candirectly interact and shop with social proof. This gives brands
an amazing opportunity to build a deeper and longer
relationship with customers online instead of one-time
discount-driven shoppers.

”

49

TikTok Shopping
The hashtag #tiktokmademebuyit has morethan 7.6 Billions views on TikTok and thehashtag #amazonfinds more than 14.9 billion
views.
An AdWeek survey found out that 49% of
TikTok users purchased a products after
seeing it advertised, promoted, or
reviewed at least once on the short form
video platform.

Image source: TikTok

Kashif Zaman
Founder & Chief Executive Officer
Uptok

“

We, at Uptok, are gearing up for a completely new paradigmof social commerce that is yet to be unlocked. Today, social
commerce is about influencing purchase decisions but we see
a future where, a creative individual in the social universe who
happens to be a brand aficionado, is not just a content creatoror an influencer. We see a future where they have a muchbigger role: they will be empowered to trigger transactions onbehalf of the brand and draw intrinsic value out of thattransaction. We hope to redefine the very definition of social
commerce by realizing our vision. Today we call it direct-toconsumer but tomorrow it will be about direct-withconsumers. Uptok is the platform that brings video as theprimary medium to orchestrate such a paradigm shift in themarket. The future of social commerce is glowing and we, atUptok, are pumped about it.

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TikTok Advertising
Solutions

In-Feed ad solutions that allow users to discoverproducts and shop from brands right in the FYP.

•

Lead Generation: For products that may have a longer sales leadtime, Lead Generation helps build, grow, and convert a brand’s
customer base. Users provide contact information to brands in asecure and frictionless way through “sign up” buttons that appear in
In-Feed video ads.

•

Dynamic Showcase Ads: DSA generates video ads that speak to
audiences’ interests based on their activity, such as adding to cart orviewing a product. TikTok partnered with Productsup to integrate
their product catalogs to create Dynamic Showcase Ads.

•

Collection Ads: this allow brands to include product cards in their InFeed Videos. When a user taps on an item featured in a card, they’rebrought to a fast-loading Instant Gallery Page, where they can browse
through more products—and make a purchase.

Image and texts source: TikTok

Francesca Gargaglia
Chief Operating Officer
Amity

“

The future of social commerce will not take place on themainstream social media platforms, as brands will want to enableengaging social commerce features on their own platforms. We
found that 72% of the consumers are more likely to return to abrand that creates a strong online community and two-thirds(63%) admit they are more likely to buy from a brand thatleverages engaging social features on its own app. Companies
that take advantage of integrating online communities will benefit
in the long run because their users will stick to their platform.
Amity’s products power positive digital experiences andcommunities. We are offering a complete suite of advanced socialfeatures in a plug-and-play format. Highly engaging and socialfeatures will become increasingly common in applications,making the user experiences more rewarding while giving
companies a better chance to market themselves and connect
directly with their user base.

52

53

Facebook
•

•

•

•
•

Facebook Shops: online storefront where people canbrowse, explore and purchase your products directly on
Facebook and Instagram.
Collections: businesses can create collections of products
to help customers find the products that are right for themwhen they visit the shop.
LIVE shopping: people can buy products directly from thelive shopping broadcast with Checkout or see more details
about each product while they watch.
Shoppable content: brands and influencers can tag
products in Facebook posts.
Custom Audience: brands can create targeted ads forpeople who have shown interests in their products.
Businesses can also reach potential customers with alookalike audience that shares similar interests, behaviors or
demographics with current customers.

Image and text source: Facebook

Henson TsaiFounder and CEO
SleekFlow“

Shopping online has never been easier. A report from Insider
Intelligence stated that 35.9% of internet users in the US would
make at least one social commerce purchase in 2021. We haveseen more and more companies, from established
enterprises to emerging leaders, are making a significant
investment in social commerce in the hope of seizing
business opportunities.
While influencer marketing is proven to be an effective way toboost brand awareness, businesses need more to ensure
potential customers go through the sales funnel from top tobottom. More people are messaging businesses to get
support and make purchases.
Omnichannel messaging platforms therefore will act as thevital component of the industry in the coming years to support
the growth. Integrated with many available tools such as
HubSpot, these platforms, which allow businesses to deliver a
personalized experience to potential leads, are revolutionizing
how companies sell on social media platforms.

54

55

Pinterest

Pinterest is a visual discovery platform, perfect forreaching new audiences. 89% of users are on
Pinterest for purchase inspiration and more than
25% of time on Pinterest is spent shopping.

•

Shop from search: If people search for "summer outfits”, they'll find a shop
tab with 100% shoppable results. Users can also shop by price and brand tofind the right products for their style and price point.

•

Shopping list: Pinners can have their product Pins automatically saved in
one place, making it easier for them to come back and shop the items
they’ve been eyeing when they’re ready to buy. Pinners will also be
notified when they can get a good deal on products they’ve saved with pricedrop notifications.

•

Shop with Lens: When Pinners see something that inspires them out in thereal world, they can take a picture using the Pinterest camera and run avisual search for similar in-stock home decor and fashion products.

Image source: Pinterest

Adi Itach
Chief Marketing Officer
Sayollo“

Sayollo's Gen-Z gamer-focused gComm is an in-game
purchasing space of real-life DTC products sold insidemobile games.
We consider mobile games to be a closed social space for
Gen Z gamers and our purchasing platform essentiallyallows them to shop while they play in a gamified and nonintrusive way possible. So to us, in-game commerce is anadvanced Social Commerce avenue and our gComm is thisSocial Commerce platform.
Gen Z marketing and influencers are a huge part of ourmarketing strategy and in 2022 we intend to introduce livecommerce within mobile games.

56

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Pinterest•

Shop from Pins: When Pinners tap on a Pin they're interested in, Pinterest
shows products and shoppable categories that are featured in the image.
Through visual search technology, Pinners can shop the aesthetic of the Pins
that inspire them.

•Product Pins: additional details like price, shipping, and reviews are shown
directly from the retailer.

•

Shopping Spotlights: expert-selected, trending content to inspire Pinners toshop and discover new brands.

•

Shop from Boards: Pinners can see a dedicated Shop section on their boards,
featuring in-stock product ideas from and inspired by their saved content.

•

Try On Products Pins: Try-on feature uses augmented reality to let people on
Pinterest virtually try on products they find on the Pinterest app using Pinterest
Lens. Try on is accessible through different parts of the Pinterest app such as
Lens, the search bar, and is enabled on some Product Pins.

Image and text source: Pinterest

John Lietsch
Chief Operating Officer
Bloo Kanoo“

E-commerce has gone through three decades of evolution and significant
growth despite original fears that a lack of human presence and social
interaction would discourage online shopping. However, e-commerce accounts
for less than 20% of global retail sales and most online conversion rates are fiveto ten times lower than in-person rates. Is the key for e-commerce to be more,“brick and mortar?” Social Commerce is just the beginning of thehumanization of e-commerce. By adding "shopping" to a "livestream,"technology has given us the ability to finally add the missing human element tothe convenience of online shopping. Live Commerce, Social Commerce andConversational Commerce are all testaments to this evolution. Theseadvancements in livestream shopping will play a crucial role in increasing ecommerce’s share of total global retail sales. The question for most online
retailers is whether to leverage integrated third-party livestream shopping
platforms, extended third party livestream shopping platforms or proprietary
livestream shopping platforms. And it doesn’t end there. The introduction of ametaverse or multiple, digital universes will further blur the line between digitaland IRL (in-real life). Gamers of all ages are already engaging in digital universes
and it’s not difficult to extrapolate that “virtual reality” to a larger, mass-market
user base. Today’s successful online retailers are adept at creating seamless,omnichannel experiences; tomorrow’s successful online retailers may need tomaster both omnichannel and omniverse experiences to be equally successful.

58

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Pinterest TV•

Image source: Pinterest

In October Pinterest announced
Pinterest TV, a series of live, originaland shoppable episodes featuring
creators right on Pinterest. Creators
can showcase and tag products so
Pinners can shop and purchase on
the retailer’s site. Hosts will have a
shopping toolbox to enable live
shopping experiences including a
product drawer with prices, productdetails, product drops, brandcollaborations, a display of how
much is left and a limited-time-offer
module to offer discounts.

60

Twitter•

Twitter Live shopping: While watching a Live Shopping stream on Twitter,
people can take several actions such as:- Check out the Shoppable Banner and Shop Tab on the Live event’s page
- Continue to watch the livestream on the merchant’s website within an in-app
browser, so they don’t miss a thing while making a purchase- Toggle back and forth between the Latest Tab and the Shop Tab throughout
the livestream, allowing them to be a part of the conversation as they checkout products•

Shop Module: is a dedicated space at the top of a profile where businesses
can showcase their products. When people visit a profile with the Shop
Module enabled, they can scroll through the carousel of products and tap on asingle product to learn more and purchase in an in-app browser, without
having to leave Twitter
The first Live shopping event took place
November 28, 2021 in collaboration with
Walmart hosted by Jason Derulo.

Image and text source: Twitter

Brian McMahon
Founder & Chief Executive Officer
Pickle Poll“

Brands and online retailers are looking to engage betterwith people on their sites by adding chat functionality andstyle experts who are accessible to customers at all times.
The video game industry is integrating social commerce
throughout the gaming experience with virtual shops andcharacter skins that allow brands to be worn bycustomized characters.
Social commerce is the next evolution of online shopping,meaning every purchase will have a social aspect to it,
whether that’s communicating with an in-store expert,
discovering popular items from influencers, or sourcing
feedback from the wisdom of the crowd. Pickle allows
people to shop socially and gain validation for potential
purchase decisions by better connecting users to peopleof influence, which includes fashion influencers, trusted
personal sources, and/or other Pickle users who sharesimilar style preferences.

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Snap
Snap is investing in AR technology to win at Social
Commerce by letting users try products on before
they buy it. With Shopping Lenses brands canrecreate the in-store experience.
Snapchat says that over 1 in 3 users play with
Lenses everyday on average.
In 2021 the company acquired Screenshop, tohelp viewers identify the clothes users are wearing
and direct them to an eCommerce store, and Fit
Analytics a company that helps consumers pickthe right size of clothing when they shop online.

63

AR Try On
AR can help brands, not only to better
engage with their customer but also
help users interact with the productand replicate the in store experiences.
Conversion rate is improved andreturns are reduced.
According to eMarketer, Snapchat is
the most developed AR platform, but
Instagram is a major contender.
Pinterest’s AR tools are designed forbeauty brands, while TikTok promises
to be a prime venue for creator-led AR.

Image source: Pinterest

With Pinterest Lens users can discover new products and try
lipsticks on or eyeshadows (by skin tone too) from different brands
before they buy it. It’s easy to save your favorites with just a pin!

64

Using gesture recognition
capabilities, shoppers use their hands
to swipe through different purses,
and can checkout when ready to buy.

Image source: Snap

Zenni optical drove a 7.9x returnon ad spend with their
Shoppable AR try-on Lens.

Using new voice-enabledcontrols, check out a range ofjackets from Off- White by justsaying what color you like best.

65

Nick Drewe
Founder & Chief Executive Officer
Wethrift“

Global tech leaders developing the Metaverse (i.e., Facebook,
Microsoft, NVIDIA) will dominate social commerce in 2022.
Social commerce was introduced in 2021. However, it will only
reach its full potential in Web 3.0 once digital users havewholly integrated social commerce into their daily cyber
activities. I believe that AI will further streamline social
commerce. Online shopping in an immersive, real-life web
surfing platform enables you to test and see products likethey were actually in front of you. Also, new marketingtactics will arise. While short-form videos and reels dominate
the retail industry today, a more interactive, engaging form ofadvertisement will likely arise.

”Livestream
shopping

67

Livestream is the new normal
Entertainment + influencers + instant purchase = value
Livestream shopping is already a popular way to shop in China,developing a $300 B industry in 2021 and accounting for 11.7% of
all retail commerce sales. It’s an emerging trend in US too, where
the live-streaming market is expected to surpass $25 B by 2023.
According to a McKinsey study, conversion rates are approaching
30% up to ten times higher than in conventional e-commerce. The
most showcased product categories are: apparel and fashion(36%), beauty products and food (7%), consumer electronics (5%),
home decor (4%).
In China the most trusted source are KOL’S (Key Opinion Leaders),
mostly from tier 1 or 2 cities and women from lower tier cities seethem as their close friends that are giving good advice.
Image source: PR Newswire

Austin Li - also known as “Lipstick King”
sold $1.7 B worth of goods in a 12-hour
livestream for Alibaba’s Singles Day

68

Amazon LiveWhy livestream?
Customers can join the event from anywhereLive streamers can show more than just products
Live poll to engage with customers
Interaction with shoppers
It’s educational and informative
Fun and exciting for both customers and hosts

Image source: Amazon Live69

YouTube Live
YouTube decided to partner with creators tolaunch their YouTube Holiday Stream andShop event with livestream events.
It’s easier for their viewers to discover theirproducts, build deeper relationships with theirbrands and easily make purchases.
Once the store is connected to their YouTube
channel, creators can tag their favorite
products and set up a live shopping stream.
YouTube’s ultimate goal is to build a platformthat allows anyone with a mobile device and a
product to easily host a live shopping stream.

Image source: YouTube

70

Everyone is going live

After a successful pilot program in Hong Kong
where Clarins saw conversion rates of up to
30% and engaged viewers for up nearly 17
minutes, Clarins has established long-term
agreements across 10 markets. Clarins is now
able to leverage Bambuser's 360-degree
offering, which includes both the One-to-Manyand One-to-One solutions, to engage
shoppers, elevate customer service and drive
sales in all of their markets.

Image source: Glossy

Walmart partnered with Buywith for an influencer-led shopping experience. Influencers
and content creators based in the U.S. were able to apply to host live shopping
sessions with their followers on Walmart.com.
Zappos also teamed up with Buywith to promote products through influencer hosts totheir followers using the platform.
The influencers received a commission on any sales they made, whilst on the platform.

Shopping goes virtual

While we are getting used to the idea to spend part of our lifein the metaverse, brands are preparing to sell and engage in
new experiences with their communities

Adidas collaborated with Bored Ape creators Yuga Labs and others in the space tolaunch the “Into the Metaverse” collection via its lifestyle label, Adidas Originals.
The 30,000 NFTs went on sale on December 17 for 0.2 Ethereum (about $800) each,selling out in minutes and making the company more than $22 million in the span of
an afternoon. The digital and physical wearables for NFT owners will be madeavailable in 2022.

In the virtual experience of Kylie
Cosmetics, users can clickaround in a virtual nightclub to
see makeup looks on digitalavatars and then click to go tofeatured products’ listings.

Image source: Vogue Business and Kylie Cosmetics

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Nike recently acquired RTFKT, a non-fungible token (NFT) studio that
produces digital collectibles, including virtual sneakers.
John Donahoe, CEO of Nike said: “This acquisition is another step that
accelerates Nike’s digital transformation and allows us to serve athletes
and creators at the intersection of sport, creativity, gaming and culture.”

This year Balenciaga became the first luxury
brands to drop in Fortnite.
Players can buy digital outfits inspired byreal-life Balenciaga pieces in a virtual
version of a bricks-and-mortar Balenciaga
boutique and the game’s Item Shop.
Moreover fans who purchase the real-life
apparel will unlock the Balenciaga outfits in
Fortnite.

Image source: RTFKT and Epic Games

73

Hannah Zheng
Head of Business Development
Shop LIT Live“

Our livestream technology helps to bridge the gap between
the offline and online shopping experience and solve thecritical challenge of customer engagement, retention, anddirect-to-consumer conversions. We see average conversion
of 10-15% during livestreams, which is significantly higher
than typical e-commerce. Without leaving the convenienceof their homes, customers can get questions answered live,
see products demo'ed, go live with the host, participate in fun
activities and giveaways - all of which makes for a fun andsatisfying shopping journey. This is why we truly believe live
shopping is the next frontier in the retail sector.

”

74

Social Commerce Apps

NTWRK

LTK

FLIP

Exclusive drops for streetwear lovers that
get notified when the new collection isavailable. Products are often showcased
through livestream events hosted bycelebrities or influencers. On NTWRK,
users can also find virtual festivals.

A shopping discovery app that allows
shoppers to buy apparel, beauty, homedecor via influencers photos and videos.
Some numbers: 8M monthly shoppers and$2.9B annual online sales.

Creators and users can create short form content
by sharing opinions and reviews on products. You
can also shop via ethically sourced brands or live
streaming with special hosts.

75

Madison Schill
Director of Marketing & Communications
LiveScale“

At Livescale, we envision social commerce to bleed into a very
intangible, effortless ecosystem, studded with various features,
elements and modes of interaction between brands and thepeople that love them. Specifically at Livescale, we really see
Live Shopping as the next big sales channel, but also as away for brands to own, understand, and engage with theiraudiences; and to do it within the Livescale ecosystem as wegrow and expand into more offerings that compliment theWestern Live Shopping experience.

”

76

Social Commerce Apps - China

WECHAT

Brands can create their store and shoppers canpay in one click via WeChatPay.
The app includes Mini programs,“subapplications” built within the app.

XIAOHONGSHUDOUYIN

Also known as “little red book”, this is an all usergenerated content app where customers candiscover and share products. Users can placeorders and give reviews.
It includes also live-streaming and mini programs.
Users can even add stories with the function “HEY”.

The Chinese version of TikTok is a must forbrands. In March 2021 the app launchedofficial flagship stores for brands accounts.
Merchants are provided with different tools
like vouchers and brand recommendations.
Livestream is a core feature, all the purchases
are made inside the app with mini-programs.

77

Matthew Brennan
AuthorAttention Factory“

China has pioneered social commerce for years now. In the local
Chinese market barriers between traditional content platforms,social networks, and marketplaces have broken down. The
infrastructure is in place to make commerce happen almost
anywhere. Discovery, consideration, and purchase have become
deeply intertwined with entertainment and education.
Customers are frequently incentivized to recruit friends andshare in the buying process. Trust is driven by the vast and deep
ecosystem of niche KOLs and influencers.

”

78

Mini-Programs

are mega useful

WeChat, developed by the Chinese company Tencent isused by almost 1.2 billion users every month in China.
Not only to message friends and family but also because
it includes Mini-Programs, which are apps in the app.
Users don’t need to download additional app to shop
online, translate, or play a game!

🤯
That’s why WeChat is called “Super App” and it’s one of
the most used App in the world.

79

EAT

SECOND HAND SHOPPING

HOUSE SHOPPINGENTERTAINMENTSHOPPING JUST FOR WOMEN

Liel Anisenko
Head of Marketingbuywith“After its booming success in China, the Livestream shopping trend is speedily gaining
momentum with Western brands. In 2021 we have seen an increasing number ofglobal brands and retailers start experimenting with Livestream shopping. Thanks to
its influencer-led nature, this new channel brings a lot of value to brands andretailers, aside from the ROI - brand awareness, customer loyalty, acquisition of
new customers, and the acceleration of the buyer's journey. All these benefits
have a substantial and lasting impact on brand growth, and this is why brands andretailers recognize Livestream shopping as one of the growth vehicles to invest in.
We expect to see significant growth in 2022, with more brands utilizing Livestream
shopping and the growing number of content creators becoming live shopping
experts. We expect to see buyers getting more accustomed to shopping live withhosts they trust, enjoying unique and intimate experiences, and access to exclusive
offers - discounts, giveaways, and other promotions.
Buywith sees content creators playing a central part in growing this channel; that is
why we have launched a marketplace of influencers and live video shopping hosts
experienced in hosting engaging, entertaining, and educational sessions. Hosting
Livestream sessions requires unique skills, and brands that work with buywith canutilize our marketplace, knowing that content creators that we partner with will bringmaximum value to the sessions.

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Livestream shopping in China
💸 Chinese users don’t just buy things..
They ask for informations on the sellers’ live streaming💬

One of the most famous platform is Taobao
Viewers can comment and buy the product in a few clicks

👏 REVIEWS 👏 ARE 👏 I - M - P - O - R - T - A - N -T 👏
Chinese users heavily rely on them!

Don’t forget the spice ✨Discounts are key factors when it comes to purchaseLynn Power
Co-Founder & Chief Executive Officer
MASAMI“MASAMI is clean premium haircare with a Japanese ocean botanicalthat's all about hydration. We launched in February 2020 and havebeen active on several social selling platforms including TalkShopLive,
ShopLIT Live, Spin Live, Amazon Live, ShopShops, FlipFit and more. Forus, these platforms have been a great way to hone our brand story
and engage with our customers in a deeper way.
We have the opportunity to interact and answer questions which helps
us better understand our customers' needs. We also are reachingdifferent customers than we would with more conventional means(Facebook ads for example). We like platforms that leverage
influencers for content and not just us doing the livestreams and that
added credibility of a customer endorsement can really help -- as longas its authentic and they genuinely love the product (you can tell if they
don't). These platforms have also given us a lot of content to share out
which helps with awareness and engagement on our social channels.

82

Ari Evans
Founder & Chief Executive Officer
Maestro“Social media platforms have drastically improved social
commerce. While it’s more seamlessly integrated within eachplatform, we’re just scratching the surface on what social
commerce can be.
I see more and more opportunities for content creators to build
a one-stop shop where fans can both consume and engage
while simultaneously being able to purchase the products theysee. On Maestro for example, our customers can integrate their
Shopify accounts to sell merch during shopping shows or
product-review content. We’ve also seen customers offer
products alongside live concerts or fashion shows. To make it
an even richer experience, audiences can engage through chat,polls, and Q&As, and depending on the format of the content,
they can receive a direct response from the brand or creator
they love in real time. This drives deeper fan affinity, increased
sales, and stronger communities.

83

84

Anna Dato
Marketing Manager Asia
Intercos“

China’s ability to accelerate change and live the future before
the rest of the world is closely connected with its digital vision.
But in a world with an unlimited offering, curation is becoming
increasingly necessary... hence the success of the KOL!
The Chinese leading influencers built their image andreputation on the ability to authentically interpret thedomestic demand, and channel the consumer voice with thebrand to build a stronger offering, with a direct-to-consumer
approach. This value is extremely precious for the international
luxury brands, that are depending on Asia for over 50% of
their overall sales.

”

85

Buy Now Pay Later (BNPL)
These services are becoming popularamong the online shopping platforms
because they let customers split payments
without paying interest.

According to eMarketer by the end of 2022,
44.1% of Gen Z digital buyers ages 14 andolder will have used BNPL services at least
once that year, compared with only 37.2% of
millennial digital buyers.

86

Avery Wolff
Media Relations
Sezzle“To reach success on social media, retailers can apply
BNPL data, both creative and pricing, directly to productimages featured in ad campaigns on leading social
media platforms. This allows both the retailers and the
BNPL companies to benefit.
The future of social commerce is now. It helps aid
creativity within a company and gives them an overall
story to describe who they are and what they believe in,in addition to what they are selling. Social commerce
allows companies the ability to customize products toreach the average consumer’s changing needs.

”

Aman Khurana
Co-Founder & Co-Chief Executive Officer
Go Instore“

Live commerce is the future of online shopping. It has already made significant
headway in Asia and is swiftly taking over the Western market. Retailers are
captivating their audiences across their social channels with product launches
and seasonal campaigns, either using influencers or their own in-store experts.
These live streams are breathing new and exciting life into online shopping.
Viewers can interact with presenters and each other using the chat function,
helping to create dedicated online communities. Go Instore's technology
enables these live video experiences, either connecting online shoppers
directly with in-store experts, or powering live streams which can bebroadcast across social channels and their site. Ultimately, this provides both
retailers and social platforms with a new channel to reach audiences, providing
engaging and personalized shopping experiences online. Looking ahead,social commerce’s role in online shopping will only continue to grow. Retailers
would be ill-advised to neglect their social channels as legitimate transactional
platforms. Finally, not only does Go Instore’s technology allow retailers tocreate and grow loyal customer bases, but it aids them in staying agile in theface of ongoing supply chain and COVID-19 uncertainties.

87Sophie Frères
Co-Founder & Chief Executive Officer
LiSA“

The most fundamental shift we see happening in e-commerce is essentially are-clustering of offers around communities.
What do we mean by this? As an increasingly large amount of people (77%according to a study by NYU) view the social groups that they are part of online
to be more valuable (!) to them than those offline, e-commerce has to shift froma needs-based transactional business model to one where it puts the values
and desires of such communities at the center of its offering. As a result, thesiloed e-commerce ecosystem as we know it in the USA and Europe – the one
where, for example, e-retail, social media, other media players, and creatorplatforms each exist in their own bubbles / walled gardens – will start to see
more cooperation. These stakeholders will find ways to work together to allow
communities and thus customers evermore seamless transitions acrossplatforms from inspiration to discovery to purchase.
Though live commerce makes up a very large proportion of social commerce,
we see that there are a large range of social experience features which nicelycomplement a brand’s or e-retailers live shopping activities. Therefore, in
2022, we are beginning to build a “one-stop-shop” for all an e-retailers’social commerce SaaS needs in one place.

READY FOR YOUR NEXT INFLUENCER
MARKETING CAMPAIGN?

GET IN TOUCH!

Resources
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https://www.insiderintelligence.com/insights/social-commerce-brand-trends-marketing-strategies/
https://www.statista.com/statistics/1231944/social-commerce-global-market-size/
https://www.emarketer.com/content/evolution-of-livestreaming-shopping-china-what-means-on-global-scale
https://www.emarketer.com/content/social-commerce-forecasts-2021
https://global.tiktokworld21.com/event/pdf/TikTokWorld2021-ProductGuide-FINAL.pdf
https://sproutsocial.com/insights/pinterest-statistics/
https://newsroom.pinterest.com/en/post/introducing-pinterest-tv
https://www.emarketer.com/content/snapchat-s-push-augmented-reality-shopping-set-up-successhttps://seoagencychina.com/douyin-new-e-commerce-strategy-to-reach-chinese-millenials/
https://daxueconsulting.com/douyin-e-commerce-functions/
https://www.tiktok.com/business/en-US/blog/tiktokworld-commerce-solutions-tiktok-shopping
https://blog.twitter.com/en_us/topics/product/2021/twitter-shopping--testing-shoppable-profiles-on-twitter
https://www.prnewswire.com/news-releases/clarins-expands-bambuser-live-video-shopping-implementation-acrossglobal-markets-301376455.html
https://www.glossy.co/fashion/walmart-partners-with-live-shopping-platform-buywith-on-an-influencer-led-shoppingexperience/?mc_cid=5edbd7ff30&mc_eid=13cdb9dd3f
https://www.contagious.com/news-and-views/campaign-of-the-week-balenciaga-drops-fashion-collection-inside-fortnite
https://news.nike.com/news/nike-acquires-rtfkt
https://www.facebook.com/business/shops
https://newsroom.snap.com/