PRESS RELEASE
To All Media Personnel
April 16, 2019
Pressance Corporation Co., Ltd.

AI-driven comprehensive property investment information site
Braight will start operating on April 16
as a new style of proposing information and services!

Pressance Corporation hereby announces that Braight, AI-driven comprehensive information sites that
support customers in property investment, will start operating on April 16. The name Braight derives froma combination of AI (artificial intelligence) and bright (to shine), representing our aspiration to shine alight into the future of the investment property market.
By accessing more transparent property information through Braight, more customers will have achance to find truly valuable investment properties. We will provide seamless support that meets the needsof customers at various stages, from their initial interest in property investment and comparative
examination of specific properties to after-purchase follow-up, through the following five new sites:
Outline of Braight and related sites

NewNewMedia of investment
information

Property value
simulator

A media site thatprovides news andcolumns with highly
specialized
information including
real estate market
news and tax returns,
in addition to
information related toinvestment in general

A property investment
simulation site that
presents a revenue andprofit forecast
transparently analyzedby AI, based on big
data of about 58
million real estatetransactions and ourabundant track records

NewNew

Introduction of
new properties

Face-to-facecustomer support

A site that provides
customers with timely
information on our
new properties
available for sale,based on customer
needs analyzed by AI

We will supportively
communicate faceto-face withcustomers so thatthey can comfortablycomprehend ourproposals.

New

Property managementapp for owners
An app that makes it
easier for customers toconfirm the current
rental status andcontract details of theirproperties, and supports
communication between
the customer and themanagement company
with a chatting function

An AI-driven
platform of usedproperty information

Attract and inform

Search and compare

Purchase

Manage properties

PRESS RELEASE
To All Media Personnel

Amid growing interest in property investment, we will use Braight to expand communication with newcustomers, including a generation called the “digital natives” who have been familiar with PCs andsmartphones since an early age. AI backed by the data of our outstanding track record will enable us to provide
timely information that matches the customers’ interests. Meanwhile, in the contract phase, our sales
representatives will continue giving customers detailed explanations on the phone or in person so that
customers can continue to feel at ease.
With Braight, we are creating an opportunity to find new customers who seek the convenience of digitalcommunication, with the aim of establishing a new proposal style that incorporates digital and analog elements.
Meanwhile, to enhance customer satisfaction, we will employ an automated process that increases
administrative efficiency so that we can focus more on customer service and other value-added operations.

URLs of Braight and related sites*Braight Lab [investment information media] https://lab.braight.jp*Braight Simulator [property value simulator] https://simulator.braight.jp*New property information site https://www.pressance.co.jp/urban/*Braight Vintage [platform of used properties for sale] https://vintage.braight.jp*Braight Owner App [app for owner’s asset management] ※Available only to the owners*Contact Information
Osamu Nakahara, Public Relations Dept., Pressance Corporation Co., Ltd.
Crystal Tower 27th Floor, 1-2-27 Shiromi, Chuo-ku, Osaka city, 540-6027
TEL：06-4793-1650
e-mail: o_nakahara@pressance.co.jp

PRESS RELEASE
To All Media Personnel
Referential material*Outline of Pressance Corporation
Established

October 1997

Representative

Shinobu Yamagishi, President

Address

Crystal Tower 27th Floor, 1-2-27 Shiromi, Chuo-ku, Osaka city

Capital Stock2,322,000,000 yen (as of the end of September 2018)

Number of Employees

608 (as of the end of September 2018)(consolidated)
Net Sales

134,059,000,000 yen (for the fiscal year ended March 2018)

Business Description

Planning, development, sale, leasing and building management of urban
condominiums and hotels

Websitehttp://www.pressance.co.jp/*Condominiums supplied (from January 2018 to December 2018)
Area
Our ranking
Units supplied by ourcompany
Total units supplied inthe area
Our market share

Kinki
No. 1 (9 consecutive years)
4,133

Tokai/Chukyo
No. 1 (7 consecutive years)
1,019

Nationwide
No. 2 (2 consecutive years)
5,267

20,9585,115

80,25619.7%

19.9%6.6%*Calculated by Pressance Corporation using data from the research of the Real Estate Economic Institute.

*Historical performance
157,851 mil. yen
Unit: million yen

134,059

Sales
Ordinary Income

101,083

Net Income

26,248 mil. yen

78,99019,85865,64151,755
12,06542,34910,26436,99834,086
9,329
31,884 31,880
5,468

4,711

5,326

2,814

2,641

2,975

'09/3

'10/3

'11/3

13,79815,414
17,856 mil. yen
13,757

7,464

4,096

'12/3

5,351

6,286

'13/3

'14/3

7,758

'15/3

9,194

'16/3

10,526

'17/3

'18/3

'19/3

forecast
Forecast