Knowing TDK – 2

TDK Progress on the Thresholdof Its 80th Anniversary

Corporate Philosophy
Corporate
Motto

TDK’s History
In December 2015, TDK will celebrate the 80th anniversary of its foundation.
We look back on TDK’s history over the 80 years since its foundation in 1935
with a focus on the corporate motto: “Contribute to culture and industry throughcreativity.”
1935

1966

Second TDK world-leading
innovation
Magnetic tape technologies
that substantially changed
music enjoyment

1980

Third TDK world-leading
innovation
Fine multilayering technology that supports morecompact and lighter
electronic devices

Tokyo Denki Kagaku Kogyo K.K. established in Tamuracho, Shiba-ku, Tokyo City for commercial production offerrite core

1953

Synchro Tape, a magnetic recording tape introduced

1955“Ulcon” Disc capacitor introduced

1958“Paramistor” (a parametron arithmetic element using ferritecores) wins the Grand Prix at Brussels World Exposition

1966“Synchro Cassette Tape” introduced

1972

Winchester Heads developed

1978

VHS-format “Super AVILYN Video Cassettes” introduced

1980

Multilayering technique made from coils without winding developed

1992

Recordable CD-R compact disc with an organic colorantfilm introduced

1994High-density recording MR heads introduced

2000

U.S. magnetic head maker Headway Technologies Inc.
acquired2005

Lambda Power Group (power-supply business) acquired
Amperex Technology Limited, a manufacturer of polymer
lithium batteries, acquired

2006

Magnecomp Precision Technology Public Co., Ltd.,a manufacturer with technological strengths in suspensions,a key component of HDD magnetic heads, acquired

2008

EPCOS, a leading German electronic device manufacturer,acquired

2009“Development of ferrite materials and their applications!”
recognized as an IEEE Milestone by the Institute of Electrical and Electronics Engineers (IEEE)

2010
2013

New recording density record set by combining vertical
TMR heads with discrete track media
Dysprosium (Dy)-free magnet developed
TDK wins Grand Prize in technology division of 2013
CEATEC Awards for thermal assisted recording heads

2014

5TDK CSR REPORT 2015

TDK named a Top 100 Global Innovator by Thomson
Reuters for the third consecutive year

Contribute to culture and industry through creativity

1935

CorporatePrinciples
First TDK world-leading
innovation
Materials technology
derived from ferrite

VisionCourage

Trust

Always take a new step
forward with a vision in mind.
Creation and construction arenot born without vision.

Always perform with courage.
Performing power is born by
confronting contradiction andovercoming it.

Always try to build trust.
Trust is born from a spirit ofhonesty and service.

Looking ahead to TDK’s 100th anniversary, we adopted a new Corporate Vision andTDK Value
In 2015, on the occasion of the 80th anniversary of its foundation, TDK adopted a new Corporate Vision and TDK Value.
The Corporate Vision sets the direction that the company will take leading up to its 100th anniversary in 2035. TDK
Value rigorously selects the corporate culture that has been established up to the present and indicates its possibilities
and development with specificity. All Group personnel were informed about the Vision and TDK Value, and they are used
when putting TDK’s corporate philosophy into action.

Corporate Vision Vision 2035

1994

Fourth TDK world-leading
innovation
Magnetic head technologythat achieves amazingly
high recording density

TDK was founded in 1935, basedon the founder’s vision and belief —“contribute to the advancement of thesociety through the commercial production of ferrite, a magnetic material
which originates from Japan.”
TDK achieved four world-class innovations including “ferrite, magnetic
tape, multilayer materials, magnetic
heads,” and has been offering products to support the advancement of
the society.
TDK will continue to strive toachieve further innovation and create
value for customers through the delivery of outstanding quality products
and services, by utilizing the diverse
global resources.
Based on TDK’s corporate motto,
TDK will continue to “contribute toculture and industry through creativity,” by revitalizing and protecting theglobal environment and creating apleasant and safe society.

TDK Value
Category

Value
We have;

CustomerFocus• Strong determination to contribute to our customers’ success• Passion to be a trusted partner for our customers

Therefore we can;• Deliver inspirational value by standing in the customer’s shoes• Offer outstanding quality products, services and technology to satisfy ourcustomers

We have;
Challenge• Culture to turn adverse challenges into chances to develop ourselves• Strong determination to accomplish our business goals by overcoming adversity

Therefore we can;• Accept challenges to make innovative breakthroughs and continue to create newvalue• Lead our colleagues and collaborate as a team by sharing the same value

We have;
HRDevelopment• Aspiration to continuously improve ourselves• Motivation to contribute to the advancement of society and growth of businesses

Therefore we can;• Define clear vision/goals and drive ourselves to achieve them
• Support the development of our colleagues and build enthusiastic teams

We have;

Diversity• Global network with diverse culture• Teams which respect each other and teamwork which encourages development

Therefore we can;• Embrace different ideas and opinions• Clearly express our opinions with sincerity through open discussions

TDK CSR REPORT 20156