Gartner Magic
Quadrant and Critical
Capabilities
Methodologies Evolution
10th September 2019

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Agenda▪ Magic Quadrant and Critical Capabilities– Overview– Change Highlights and Timing▪ Critical Capabilities Event Driven Updates– Methodology & Process Adjustments– Client Experience– Timeline and Summary▪ Q&A

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Magic Quadrant Overview
Helps answer the key client question: which
providers may I consider for a specificinvestment opportunity?
▪ Offer snapshots of markets and their
participants▪ Provide a graphical comparative
positioning of providers where market
growth is high and provider differentiation
is distinct▪ Helps clients map vendor strengths
against their current and future needs▪ See “How Markets and Vendors Are
Evaluated in Gartner Magic Quadrants”
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Critical Capabilities Overview
Helps answer the key client question: which
product or service is the best-fit solution formy needs?
▪ Weights capabilities against importance in
key client usage scenarios▪ Maps provider strengths and challenges
against specific business requirements▪ Helps clients assess how well providers
are executing against their stated visions▪ See “How Products and Services Are
Evaluated in Gartner Critical Capabilities”

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Magic Quadrant & Critical Capabilities Evolution
Enhancement Highlights

Timing-Evolved process for greater
consistency across Magic Quadrants
and Critical Capabilities▪

-

Reduced effort and time required
to support the data collection-More effective communications fromplanning to publishing

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Rollout from September 2019

Change Highlights-

The underlying proven Magic Quadrant and Critical Capabilities
methodology is unchanged-

Improved and standardized MQ Project Kick-Off to give you better
predictability in timeline and set of input requested:- Initial email contact check- New! Inclusion criteria confirmation- Updated! Formal launch email with consolidated set of input requested-Shorten timeline to provide clients with more current insights- Customer references survey to run for 2 weeks- Request for up to 10 customer reference name to support MQ creation- Coordinated MQ/CC content factual review
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Critical Capabilities
Event Driven Updates

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Critical Capabilities (Event Driven) Updates
Off-cycle event driven updates aim to meet
Gartner clients' evolving needs by:▪ Reflecting latest changes to a product orservice's capabilities▪ Highlighting only major changes mostrelevant to technology
portfolio decisions▪ Providing updates consistently assessedagainst a common framework

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Initial Customer Feedback“It was very helpful to see this new note andupdate. We had a conversation with [vendorX] last week, asking them about their product.
They said that they were getting better but
were unclear how. It was good to see exactly
which pieces are changing”
Global Packaging Company, IT Director“When can I have it for othermarkets?”
Clothing Manufacturer, IT Director“With the pace of change, I think
this is great.”of our platform

More timely feedback is helpful andthe changed text formatting isparticularly beneficial! I need to makesure I’m getting these updates
pushed to me otherwise I’ll end up
missing a lot of the good work yourteam is doing.

Global Manufacturing Company, CIO

We had not realized how
much [vendor Y] hadchanged in ways thatmaterially impacted theirearlier POC of the product

Global Asset Management Company, CIO

Global Retail Organisation, IT Director
INTERNAL
8The change in scoring actually stopped us in our tracks.
It gave us a significant reason to re-evaluate. It
introduced some delay - but that all said - our decision
was a better one as a result© 2018 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.

Banking and Insurance Regulator, CIO

Critical Capabilities Enhancements▪ Updates only for providers included in the Annual Critical Capabilities– Update is per product/vendor with new write-up and adjusted scoring– Inclusion criteria, uses cases and scoring criteria determined by annual CriticalCapabilities report▪ Not adding or removing products/services but renaming or rebranding permitted▪ Gartner monitoring provider releases and other market changes– Note: does not replace standard vendor briefing process▪ Accelerated external review process

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Fact Review▪ Standard fact review of write-up andrevised scoring with provider covered in
the update▪ Shorter 2-day review cycle as limited

amount of content to review

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Courtesy copy
▪ Courtesy copy of a CC update to be sent

to all vendors featured in main CC▪ Use the Track feature on gartner.com toset up an automated alert

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Critical Capability Default View
Date of first analysis(i.e. publication date of original/main
Critical Capabilities)“UPDATED” box and date forthe latest Update(it will only appear if a Critical
Capabilities document has an
associated Update)

Date of latest analysis(i.e. publication date of latest
Update published)

Revised Product Score graphic
Vendor A
Vendor B
Vendor C *Vendor D
Vendor E

Asterisk (*) next to product nameindicates change

Vendor F
Vendor G
Vendor H
H
VendorVendor I
Vendor J
Vendor K
Vendor L
Vendor M
Vendor N
Vendor O
Vendor P

Legend explaining asterisk (*)
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Score Card View
Date of analysis completion(i.e. publication date of latest Updatepublished)

Vendor C

Original text from original/main
Critical Capabilities with link tolatest Update

Revised Product Score graphic
showing latest change vs originalpublication
Up (green) and down (red) arrows toindicate change since first published

Helper text to instruct users to hoverover the arrows to display the tooltip
showing detail of latest change vsoriginal publication e.g. “3.0 increase
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Critical Capabilities Links to Updates

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Update Document Links to Main Critical
Capabilities
Global Enterprise Vendor A, Critical
Capabilities as of February 2019
Date ofanalysis

Table 1: Critical Capabilities Scores as of February 2019

Published 10 February 2019 - ID G00100919 - 4 mins
readVendor A has changed capabilities previously only available in Product X into Product Y. This document provides data analytics leaders with theappropriate updates to Gartner “Critical Capabilities for Analytics andBusiness Intelligence Platforms

Link tomain report

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15This update to Gartner’s “Critical Capabilities for Analytics and Business Intelligence Platforms”(published in May 2018) reflects new capabilities in Global Enterprise Vendor A Product X andprovides a revised vendor write up and new capability scores (see Figure 1)© 2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.

Vendor A(September2017)

Vendor A(February2018)

Revisedscoringtable

Summary▪ Gartner has increased agility and delivery cadence for Critical Capabilities– Updates publish as separate documents linked to main report– Updated scorings feature in interactive Critical Capabilities– Analysts decide if product/service changes materially affect thecapabilities or fit for use case and update scoring and profile if necessary– Annual Critical Capabilities process is unchanged▪ Enhanced Critical Capabilities reflects the latest changes to a product orservice’s capability score or fit for a use case in rapidly iterating markets

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Resources for You
Critical Capabilities methodology pageon gartner.com- Background materials- Recording for sharing
Contacts for questions and assistance:- methodologies@gartner.com

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Appendix

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Tip: Track Updates to the Critical Capabilities
ReportVendor Track:▪ Use the Track feature on gartner.com toset up an automated alert▪ Click on the Create new tracks button▪ Use Vendors track and choose theappropriate vendor name(s)▪ Use Keywords track and set up

appropriate keywords, e.g.
BI and analytics

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Keywords Track:

Critical Capabilities Updates: End-User
Perspective
Description: Gartner Critical Capabilities help you understand the relative importance of the major
functions of a given type of product for various use cases and the relative strength of
the functions delivered by various providers.
Key Value Points:
Analysis reflects material changes that significantly alter a product orservice's fit for a use case
Provides current views of product capabilities in an easy-to-find way to give
you the most up-to-date information you need in one place.
Maximizes the relevancy and timeliness of Gartner's analysis when you aremaking evaluation or purchasing decisions

Top FAQs
1. How will you achieve these more regular updates to the Critical Capabilities reports?
2. Why are you making this change?
3. What triggers an update to a Critical Capabilities report?
For more information see the FAQ resources here Critical Capabilities methodology page on gartner.com
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Critical Capabilities Updates: Provider
Perspective
Description: Gartner Critical Capabilities provides a comparative analysis which scores competingproducts or services against a set of critical differentiators identified by Gartner to help
Gartner clients assess how well providers are executing against their stated visions
Key Value Points:
Gartner clients get most up-to-date information on the fit of your product orservice to their use case needs
Analysis reflects material changes that significantly alter a product orservice's fit for a use caseGartner's clients have easy access to the latest analysis when making
evaluation or purchasing decisions

Top FAQs
1. What are the key changes made?
2. How will you achieve these more regular updates to the Critical Capabilities reports?
3. What does the term “significant” mean?
For more information see the FAQ resources here Critical Capabilities methodology page on gartner.com
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