4 December, 2013
To whom it may concern
Showa Holdings Co., Ltd.
Mamoru Shigeta,
Representative Executive Officer and Managing Director(Code 5103 Tokyo Stock Exchange)
Contact: Tomohiko Shoji, Executive Officer(Tel: 04-7131-0181)

Notice for the Entry into Business Alliance Agreement Between
Showa Rubber Co., Ltd., Our Subsidiary Company, and Tokiwa Rubber Co., Ltd.
We here by inform that Showa Rubber Co., Ltd., our subsidiary company, has performed a business alliancewith Tokiwa Rubber Co., Ltd., a sales agency for industrial rubber products, for the recovery of the rubberbusiness.
Description
1. Background of the Business AllianceBusiness between Showa Rubber Co., Ltd and Tokiwa Rubber Co., Ltd. has lasted for more than 50 years, withTokiwa Rubber Co., Ltd. functioning as a sales agent for Showa Rubber Co., Ltd in a cooperative structure.
However, business transactions with Tokiwa Rubber Co., Ltd. have decreased continuously with the contractionin our rubber business which began 15 years ago.
With the trusts built up between the top management of both companies through interactions for the past 6years, Tokiwa Rubber Co., Ltd. has deeply sympathized and understood our group’s initiatives and mid-term
management plans.
With new trust relationship, both Showa Rubber Co., Ltd. and Tokiwa Rubber Co., Ltd., reconciled to develop
the rubber business by working together again in the future. And it led to the entry into the Business AllianceAgreement now.
2. Major Outline of the Business Alliance
The following 6 items are the major outline of the Business Alliance.
1) Consideration for cost reduction through joint procurement of raw material products.
2) Consideration for sales increment through mutual customers.

3) Joint pioneer in overseas markets and overseas suppliers.
4) Joint development for new products.
5) Dispatch of necessary human resources from our company to Tokiwa Rubber Co., Ltd.
6) Cooperate for the financial stability of Tokiwa Rubber Co., Ltd.
The above items will also boost the profitability of our subsidiary company, Showa Rubber Co., Ltd. Therefore,plans shall be made from this month to put possible plans into concrete action.
In order to accelerate the business alliance and make sure concrete actions are taken, Mr. Yamaguchi, Directorof Showa Rubber Co., Ltd., is appointed as Director of Tokiwa Rubber Co., Ltd. beginning this month.
Mr. Yamaguchi has supported the Eastern Japan Sales Division of Showa Rubber Co., Ltd. up to the present, andwill continue to devote to the continuation and development of Tokiwa Rubber Co., Ltd from now on. We lookforward to his contributions to the restoration of the rubber business in both companies.
3. Future Prospects
We highly evaluate and fully agree with the business alliance as it is a contribution to the restoration of ourgroup’s rubber business.
We hope that the concrete advancement of the business alliance will achieve profitability for Showa RubberCo., Ltd. and will expand, as well as develop the business of both Showa Rubber Co., Ltd. and Tokiwa Rubber Co.,
Ltd. We will give our best support to the business alliance.
Any matters concerning the developments of the business alliance in the future that should be reported will beannounced accordingly.
We will continue to do our best towards the realization of our mid-term management plan and would humbly
ask for your understanding and support.

Thank you.