www.immersify.eu
info@immersify.eu

European R&D project to develop the next
generation of immersive media and tools
Immersify - Innovative technologies for VirtualReality(January 18, 2018) Virtual Reality (VR) has what it takes to be the next big gamechanger in the media sector. In stark contrast to video, TV and the movies, VR
applications promise experiences that are not only more intense but, above all,interactive and individual too. Be that as it may, a considerable amount of R&D work
still needs to be done to haul VR out of the niches it’s been confined to and launch it on
its way to a huge consumer market share. That’s precisely the mission of Immersify, aEuropean R&D consortium made up of the following partners: PSNC - Poznan
Supercomputing and Networking Center (Poland), Spin Digital Video Technologies
GmbH (Germany), Ars Electronica Futurelab (Austria), Marché du Film - Festival deCannes (France) and Visualization Center C (Sweden). Immersify was set up in October
2017 and runs until March 2020. Funding is provided by the EU’s Horizon 2020program.

Immersify Focuses on Four Points
Immersify is concentrating on four challenges. First of all, what’s needed is a newtechnology for the video compression of data, which is virtually exploding due to higher
resolutions, frame rates and constantly improving image formats. Second, media
players and formats should be able to support as many different technicalenvironments and devices as possible. Third, creative individuals working with highquality videos, CGI in 2D and 3D, as well as interactive elements ought to have theoption of combining them with each other so that users are in a position to enjoy totallycustomized experiences. Fourth, Immersify is definitely not to be developed behindclosed doors; rather, the intention is to present the ongoing progress of R&D in the formof demos at the Ars Electronica Festival and the Marché du Film in Cannes, wherespecially developed content and innovative market-oriented products will showcase
Immersify’s creative and technical capabilities.

R&D Partners in Five European Countries
Five renowned institutions based in five European countries are collaborating on theImmersify R&D project:
PSNC - Poznan Supercomputing and Networking Center (Poland) is affiliated to theInstitute of Bioorganic Chemistry of the Polish Academy of Sciences (IBCH PAS) and isan active research and development center specialized in new generation networking,high resolution and immersive media, scientific applications and visualization, clouds,
digital libraries and cyber security, as well as technologies, applications and services for
Information Society.
Spin Digital Video Technologies GmbH (Germany) develops high-performance video
codecs for the next generation of high-quality video applications. Spin Digital codecs
enable ultra-high quality video applications such as 4K and 8K UHD, immersive video
projection and video walls, and next generation virtual reality and 360° video.
The Ars Electronica Futurelab (Linz, Austria) is a transdisciplinary media art lab thatenjoys an international reputation as one of the leading non-university R&D facilities in
the areas of media art, information aesthetics, interaction design, persuasive
technologies, robotics and virtual environments. One of its many reference projects is
the worldwide unique Deep Space 8K, which is to be further developed as part ofImmersify.
The Marché du Film - Festival de Cannes (France) is the film industry’s most important
event, an annual gathering of more than 12,000 producers, buyers, distributors andrepresentatives of film festivals. Marché du Film is held annually during the Festival deCannes since 1959. At NEXT, its innovation hub in the heart of the Marché, VRexhibitors and creators coming from the world over showcase their latest VR.
Visualization Center C (Sweden) is a research and science center in Norrköping,conducting a unique mix of leading visualization research and public outreachactivities. The center hosts a digital science center for public visits and events including
media labs, interactive exhibitions and an immersive 3D fulldome theatre. The center’s
production department creates public experiences based on real scientific data.

Partners
PSNC - Poznan Supercomputing and Networking Center: http://www.man.poznan.pl/online/en/
Spin Digital Video Technologies GmbH: http://spin-digital.com/
Ars Electronica Futurelab: https://www.aec.at/futurelab/en
Marché du Film – Festival de Cannes: http://www.marchedufilm.com/en/
Visualization Center C: http://visualiseringscenter.se/en
Horizon 2020 Programme: https://www.ffg.at/en/content/horizon-2020-eu-programme-researchand-innovation

This project has received funding from theEuropean Union’s Horizon 2020 research andinnovation programme under grant
agreement No 7620799

Deep Space 8K - Ars Electronica Center ©Florian Voggeneder

Marché du Film - Festival de Cannes: NEXT ©Alexandra Fleurantin

PSNC - Cave2.0 visualisation installation ©Maciej Glowiak

Visualization Center C Fulldome Theater ©NVABSpin Digital at IBC ©Mauricio-Alvarez-Mesa