PORT AUTHORITY OF NEW YORK AND NEW JERSEYAVIATION DEPARTMENT
CONCESSIONAIRE STREET PRICING STANDARDS AND
PROCEDURES MANUAL

Version 2.0
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PANYNJ Concessionaire Street Pricing Standards & Procedures Manual
Version 2.0

TABLE OF CONTENTSOVERVIEW .......................................................................................... 1
DEFINITIONS ....................................................................................... 2
ROLES AND RESPONSIBILITIES FOR STREET PRICING ............................... 4
CONCESSION COMPARISON................................................................... 5
Category Designation ...................................................................... 5
4.1.1.

Branded Concepts ..................................................................... 6

4.1.2.

Duty-Free Stores and Foreign Currency Exchange .......................... 6

4.1.3.

Non-Branded Concepts ............................................................... 6
Concept:........................................................................................ 7
Comparable Locations...................................................................... 9
Price Rating for Food & Beverage Concepts ....................................... 10
Comparable Concession Locations by Daypart and Categories ............. 10
Quantity of Comparable Concession Locations ................................... 11
No Comparable Concession Location ................................................ 11
Concession Comparison Justification Form ........................................ 11
Annual Confirmation Statement ...................................................... 12

FULL MARKET BASKET PRICING ............................................................ 12
Comparable Products ..................................................................... 12
Adjustments to Close Matches for Comparable Products ..................... 13
Branded Products .......................................................................... 14
Streamlined Pricing ....................................................................... 14
Exceptions to the FMB ................................................................... 15
5.5.1.

Manufacturer’s Suggest Retail Price (MSRP) or Pre-Priced Products . 15

5.5.2.

Corporately Branded Products ................................................... 16
Pricing Calculation ......................................................................... 16

SIGNAGE AND DISPLAY OF PRICING ..................................................... 16
SUBMISSIONS AND TIMELINES ............................................................ 17
Submissions Overview (List) ........................................................... 17
Process for Submissions to Port Authority ......................................... 17
Concession Comparison Justification and Change Forms ..................... 17

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Annual FMB Analysis...................................................................... 19
Price Revision Request Form ........................................................... 19
REPORTING, COMPLIANCE, MONITORING, AND CORRECTIVE ACTIONS ...... 20
Quarterly On-Site Spot Checks........................................................ 20
8.2

Corrective Actions ......................................................................... 21

8.3

Document Retention ...................................................................... 22
WORKFLOW SUMMARY ........................................................................ 23
APPENDIX ......................................................................................... 24

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Revision History
Version
1.0
2.0

April 11, 2022

Description
Concession Stakeholder Preview Version
2022 Initial ManualDate
3/19/2022
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PANYNJ Concessionaire Pricing Guide Version 2.0

OVERVIEWThe Port Authority of New York and New Jersey (PANYNJ) Airports, like many USlarge hub airports, has a long-standing policy of requiring Concessionaires to sell
products at “Street Pricing.” This policy was updated by the Port Authority of New
York and New Jersey Board of Commissioners on June 25, 2020. This policy as
updated caps concession prices at Street Prices plus a maximum surcharge of 10%.
and requires Concessionaires to offer some lower-priced food and beverage options
to provide value-for-money. Compliance with the Value for Money Guidance is a precondition for permission to charge prices in excess of Street Prices. Refer to the Street+ 10% Pricing Policy Statement for further guidelines and clarifications.
In addition, PANYNJ implemented a strategy and action plan designed to fulfill the
Value for Money Guidance objectives called the “We Value You Program.” This
program includes a five-point value for money framework supported by planning andreporting requirements. The We Value You Program may evolve and include newelements as communicated by the PANYNJ. The five-point framework provides acomprehensive definition of “value” as it applies to various customer demographics,
their specific needs, expectations, and perceptions of airport concessions programs.
This framework offers a unified approach to delivering a world-class dining andshopping experience at all PANYNJ airports by focusing on the propositions of price,
quality, convenience, service, and marketing and communication.
Street Pricing Policy Statement
As reflected in terminal leases, concession agreements, and concession managementagreements:
Each concession agreement shall provide that Concessionaires shall not charge prices
to its customers in excess of “Street Prices”, defined as follows:a) If the Concession conducts a similar business in off-airport location(s) in the
Greater New York City-Northern New Jersey Metropolitan Area (the “MetroArea”), Street Prices shall mean the price regularly charged by the Concession
Sublessee for the same or similar item in the Metro Area.
b) If the Concession does not conduct a similar business in off-airport location(s)in the Metro Area, Street Prices shall mean the average price regularly charged
in the Metro Area by similar retailers for the same or similar item.
c) If neither the Concession nor other similar retailers sell a particular item in the
Metro Area, Street Prices shall mean the price regularly charged by theConcession or similar retailers for the same or similar item in any othergeographic area, with a reasonable adjustment for any cost-of-living variance
between such area and the Metro Area.
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Version 2.0d) If a Concession is in the business of selling duty-free goods, Street Prices shallmean the price regularly charged by the Concession Sublessee or other similar
concession operator for the same or similar duty-free item at other major
airports serving large urban areas in the United States of America, notincluding the PANYNJ airports.
For purposes of establishing the Street Price of an item, any difference in the size or
quality of a product or service shall constitute a basis for a price differential.
On June 25, 2020, the PANYNJ Board of Commissioners established a “Street Pricing
Plus 10% Policy” for PANYNJ airports, which replaces the Agency’s Street Pricing
Policy currently found in airport leases. Under the Street Pricing Plus 10% policy,
goods sold by Airport Concessionaires could be sold at maximum prices equal toprices charged locally, off-Airport plus 10%. Concurrently with modifying the Street
Pricing Policy, the PANYNJ requires Concessionaires to provide Value-for-Money(VFM) food and beverage offerings for Airport customers. The “We Value You”
program was established as the PANYNJ’s airport network-wide strategy and action
plan designed to fulfill the VFM guidance objectives which may be further defined in
Airport Rules & Regulations, General Manager’s Bulletins, and the Customer Service
Standards Manual.
This Concessionaire Pricing Standards and Procedures Manual provides guidance on
the application of the Street Pricing Policy and Street Pricing + 10% Policy, with thegoal of facilitating an effective concessions program, maintaining program integrity,and enhancing customer satisfaction. These Standards and Procedures apply toConcessionaires, Terminal Operators and Concession Management Companies at
Newark Liberty International Airport (EWR), John F. Kennedy International Airport(JFK), La Guardia Airport (LGA), and New York Stewart International Airport (SWF).
The Aviation Department through its Commercial Unit in conjunction with the Airports
Service Delivery Organization, Terminal Operators and appointed Concessions
Management Companies are responsible for monitoring and managing compliancewith the street pricing program and for enforcement of these policies and procedures.

DEFINITIONS
a. "Airport Concession Location” shall mean each individual Concession
Location within a terminal.
b. “Annual Confirmation Statement” shall mean an official letteraccompanying the annual Full Market Basket submittal, prepared for each
Airport Concession Location. The letter is to acknowledge and certify to the
PANYNJ that the approved Concession Comparison Justification Form remains
unchanged. This document shall list comparable concepts, locations, pricerating, and category designation on a date specified by the PANYNJ, including

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acknowledgement that the current Comparable Concession Locations remain
open and operational.
c. “Branded Concept” shall mean national and/or local concepts where productprices are set by the brand with identically named stores, facilities, orfranchisees outside of the airport that operate within the Metro Area.
d. “Close Match” shall mean an item that is similar but requires an adjustmentin price to reflect portion size, quality, brand, etc., as a method to establish
pricing as a Comparable Product.
e. “Comparable Concession Location” shall mean the off-airport Concession
Location that Concessionaires justify being comparable to the Airport
Concession Location in terms of concept, location, price rating, and category
designation.
f. “Comparable Product” shall mean products sold at Comparable Concession
Locations similar to the Concessionaire’s own products at the Airport
Concession Location in terms of descriptions, quality, and size.
g. "Concession Location” shall mean each individual retail, food and beverage,or service operation.
h. “Concession Management Company (CMC)” shall mean a company that
contracted with the Terminal Operator or the PANYNJ for the performance ofconcessions management responsibilities in the respective terminal.
i. “Concessionaire” shall mean a company that is engaged in the sale of foodand beverages, consumer goods or services to the public in an airport througha contractual arrangement with the Terminal Operator or the PANYNJ.
j. “Full Market Basket (FMB) Analysis” shall mean a list of a Concessionaire’s
entire goods and/or services for sale at the Airport Concession Location alongwith the description of and pricing for corresponding Comparable Product foreach item across all Comparable Concession Locations as designated in theConcession Comparison Justification Form.
k. “Concession Comparison Justification Form” shall mean the form thatlists the proposed Comparable Concession Locations to use as points ofcomparison to calculate Street Prices for the Airport Concession Location in the
Full Market Basket Analysis.
l. “Metro Area” shall mean the Greater New York City-Northern New Jersey
Metropolitan Area.
m. “Non-Branded Concession Location” shall mean Airport Concession
Locations with no identically named stores, facilities, or franchisees outside ofan airport.
n. “Price Rating” shall mean the dollar sign rating assigned by Yelp or Google indicated by a specific number of “$” for the price rating ranging from $ (least
expensive) to $$$$ (most expensive). For purposes of Targeted Price Ratings

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the dollar signs ($) shall indicate price per person as: $= under $10. $$=1130. $$$=31-60. $$$$ = 60+.
o. “Price Revision Form” shall mean a form used by Concessionaire to request
a change of price(s), in addition to the annual Full Market Basket analysis. The
Form is subject to Concession Management Company / Terminal Operator
approval.
p. “Streamlined Pricing as defined in Section 5.5.
q. “Street Price” shall mean the average price regularly charged at Comparable
Concession Locations for Comparable Products in the Metro Area or such otherareas as permitted by these Street Pricing Standards and Procedures.
r. “Terminal Operator (TO)” shall mean an entity that is responsible byagreement with the PANYNJ for physical control over the operation of aterminal.
s. “Top 40 Items Report” - shall mean forty (40) top selling items by numberof items sold within the past three (3) months. The Report is to be generated
by POS, prepared for each Full Market Basket (FMB) Analysis tab, i.e., if the
FMB analysis is broken down by dayparts, each daypart should have its own
40 Items Report. FMB for alcoholic beverages shall have its own Top 40 Items
Report.

ROLES AND RESPONSIBILITIES FOR STREET PRICINGPort Authority Aviation Department
The PANYNJ Concessions Unit in collaboration with Customer Experience Service
Delivery Organization is responsible for managing compliance with the Street Price
Plus 10% Policy and monitoring the oversight and management of the Concession
Management Company (CMC) / Terminal Operator (TO) over the Concessionaires.
The PANYNJ Concessions Unit is also responsible for reviewing and final approval ofConcession Comparison Justification Forms, reviewing of annual Full Market Basket
Analyses and Price Revision Forms, and executing any corrective actions as needed.
Concession Operators
Concessionaires are responsible for establishing a pricing structure for their products
and services in a manner that is compliant with the PANYNJ’s Street Price or Street
Price Plus 10% Policy as applicable. This includes identifying Comparable Concession
Locations for each Airport Concession Location and seeking the Concession
Management Company / Terminal Operator approval and PANYNJ final approval.
Concessionaires shall prepare initial and comprehensive annual updates of their Full
Market Basket Analyses (FMB) which demonstrate that all goods and services offeredat their Airport Concession Locations comply with the Street Price or Street Price Plus
10% Policy by comparing the proposed pricing for each of its products against

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Comparable Products at Comparable Concession Locations. The Concessionaire may
make selective updates of the FMB Analysis via Price Revision Form throughout theyear until the next annual FMB Analysis.
Terminal Operators/Lessees
Each Terminal Operator (TO) is required to establish and document internal processes
and procedures to ensure compliance with the Street Pricing Policy by theConcessionaires operating within its respective terminal. TOs are responsible formanaging its Concessionaires’ compliance with the PANYNJ’s Street Price Plus 10%
Policy, either directly or through its Concession Management Company (CMC) or
Developer. The TO or its CMC shall review all submissions prepared by theConcessionaires and undertake such diligence as necessary to verify its accuracy,completeness, and conformance with the Policy. The forms certified by TOs and CMCs
shall be submitted to PANYNJ for review and final approval. The TO shall directly or
through its CMC monitor the Concessionaires’ ongoing compliance in maintaining
pricing consistent with the approved pricing and signage requirements. The TO shallnotify the PANYNJ of any instances of customer complaints and any non-complianceand shall delineate the actions taken to resolve the matter including any corrective
action required.
Concession Management Companies /Developers
Concession Management Company (CMC) and Developers are responsible formanaging Concessionaires’ compliance with the PANYNJ Street Price Plus 10% Policy,
for its respective terminal and reporting to its Terminal Operator or the PANYNJ as
applicable. CMCs shall handle any instances of customer complaints and any noncompliance and shall delineate the actions taken to resolve the matter including any
corrective action required.

CONCESSION COMPARISON
To develop price menus for all products sold at each Airport Concession Location,
Concessionaires must identify Comparable Concession Locations to demonstrate that
their prices at that Airport Concession Location fall within the Street Pricing Plus 10%
Policy. For each Airport Concession Location, the Concessionaire identifies
Comparable Concession Locations by category designation, concept, location, cuisine,and price rating, which are further defined below. Concessionaires must obtainapproval from PANYNJ of the proposed Comparable Concession Locations for each
Airport Concession Location using the guidance below before proceeding with productcomparisons and price calculations for that location.

Category Designation

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Each Comparable Concessions must have the same category designation as theConcessionaire based on the categories below:

4.1.1.

Branded Concepts

Airport Concession Locations that are Branded Concepts, (such as Dunkin® andSmashburger®) can only be compared to other location(s) of the same Branded
Concept in the off-airport Metro Area or such other areas as permitted by theseStandards and Procedure.
Branded Concepts must maintain pricing consistent with that of its off-airport
branded street locations and the brand’s website. The Concessionaire may provide amerchandise list of all items to be offered for sale and a letter which indicates all
products and services offered at the Airport Concession Location are priced the sameas the brand website or price list in lieu of designating Comparable Concession
Locations.
If the Airport Concession Location is a Branded Concept which offers branded
products or services in addition to the branded products or services that requireconsistent pricing, the Concessionaire will need to follow the process of identifying
Branded Concepts which are Comparable Concession Locations for those Branded
products and services.
If there are no Branded Concepts in the off-airport Metro Area, the Concessionaire
must note this within the Concession Comparison Justification Form and provide three
Branded Concepts outside the Metro Area, and the calculation of the cost-of-living
price adjustment for the Comparable Concession Location.
If the Airport Concession Location, which is a Branded Concept, offers non-branded
products or services which are in addition to those provided at Branded Concepts
outside of the airport, the Concessionaire will need to follow the process of identifying
Branded Concepts which are Comparable Concession Locations for those Branded
Products and services.

4.1.2.

Duty-Free Stores and Foreign Currency Exchange

Duty-free and Foreign Currency Exchange Concessionaires must use comparable
Concessions at other major U.S. urban international airport locations other thanPANYNJ airports as the Comparable Concession Locations. Concessionaires shallprovide a copy of the respective airports’ street pricing policy with its Comparable
Concessions Justification Form.

4.1.3.

Non-Branded Concepts

Concessionaires may propose Comparable Concession Locations for Airport
Concession Locations that are proprietary (non-branded) and branded. Note thatgated venues (locations that are protected from competition via entrance fee or other

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means) cannot be used as Comparable Concession Locations. Examples of gatedvenues include but are not limited to sports/entertainment venues (e.g., Mets
Stadium and Prudential Center,) theme parks (e.g., Coney Island), andtransportation hubs (e.g., subways and train stations).

Concept:
Each Comparable Concessions must follow the same Concept as the Airport
Concession Location, based on the categories below:
1. Travel Essentials (also known as News and Gifts or Convenience Stores):these Concession Locations offer a selection of reading material (e.g.,
newspapers, magazines, books), limited electronics (such as ear buds,
adapters), non-alcoholic bottled and canned beverages, pre-packaged snacks,
PPE (e.g., masks, earplugs), health and beauty aids, over-the-counter
medication (e.g., Advil®, Nyquil®) and any other products commonly used fortravel. Depending on the location, the store may also be allowed to sell prepackaged food (such as sandwiches and salads) as well as local souvenirs andmemorabilia.
2. Restaurants/Food and Beverage: these Concession Locations that offer
food and beverage are divided into the categories as described below.
Restaurants must be of the same cuisine type as the Concession Location. For
example, a burger restaurant may not be compared to a pizza restaurant.
Concessionaires that sell food and alcoholic beverages may only propose
Comparable Concessions that also sell food and alcoholic beverages unlessapproved by the PANYNJ through the submission of the Concession
Comparison Justification Form. Airport Concession Locations and Comparable
Concessions must have Price Ratings consistent with those described for therespective Concept.
a. Grab & Go ($): this restaurant type sells pre-packaged food andbeverage with no on-site cooking or custom orders with no dinein/seating within the establishment itself or food courts. These
restaurants have low price points at $. Example Concession types may
include food carts, kiosks, etc.
b. Quick Service ($): this restaurant type offers a limited menu ofquickly-prepared items. This restaurant type may offer dine-in or foodcourt seating. Customers typically order and pick up their food at acounter, and there is no form of table service. Remote and/or selfordering may be offered. These restaurants have low Price Ratings at $.
Example Concessions may include McDonald’s, Taco Bell, etc.
c. Fast Casual ($-$$): this restaurant type offers higher quality foods
than fast food restaurant types. This restaurant type offers dine-in

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seating but not full table service. However, unlike Quick Service-typerestaurants, Fast Casual restaurants may offer to bring customers’
orders to their tables and follow a cook-to-order process. These
restaurants have low-medium Price Ratings at $ - $$. Example
Concessions may include Shake Shack®, Smashburger®, etc.
d. Casual Dining ($$): this full-service restaurant type offers simple
plated foods and beverages. This restaurant type is usually associatedwith diners and more affordable chain restaurants. Alcoholic beverages,
including mixed cocktails, beer, and wine are usually offered. These
restaurants have medium Price Ratings at $$. Example Concessions
may include Applebee’s Grill and Bar®, TGI Fridays®, etc.
e. Premium Casual Dining ($$-$$$): this full-service restaurant typeoffers an upscale casual dining experience with table service and quality,
plated foods prepared from fresh ingredients. Alcoholic beverages,
including mixed cocktails, beer, and wine are usually offered. This
restaurant type is usually associated with mid-tier, non-chain
restaurants. These restaurants have medium-high Price Ratings at $$$$$. Example Concessions may include Friedman’s®, The Wren®, etc.
For Airport Concession Locations to qualify for higher price ratings, theconcept must include additional characteristics commensurate withthose found in fine dining locations such as seasonal menu items,
curation by affiliated culinary professionals, and premium cooking
methodologies.
f.

Fine Dining ($$$): this full-service restaurant type offers specificdedicated meal courses. The Atmosphere includes high quality décor,furnishings, china, and table linens. Food offerings are of exceptional
high quality, sophisticated, and unique. A full bar, including craft
cocktails and a meaningful wine list is provided. These restaurants havehigh Price Ratings at $$$ or above. No Comparable Concession Locations
with a $$$$ rating will be accepted.

g. Casual Coffee ($): this restaurant type offers fast serve coffee and tea
beverages, not individually brewed. This restaurant type may offer dinein or food court seating but does not offer any form of table service.
Remote and/or self-ordering may be offered. These restaurants have
low Price Ratings at $, such as Starbucks®.
h. Specialty Coffee/Café ($$): this restaurant type offers a variety ofpremium coffee and tea beverages, including brewed-to-order espresso
drinks. A limited menu of pastries, pre-made/freshly preparedsandwiches, salads, snacks, and breakfast foods should be offered.
Limited seating may be provided, depending on the size of the location.
These restaurants have medium Price Ratings at $$, such as Gregory’s®.

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Bar ($$): this restaurant type offers full or specialty bar service with alimited menu of snacks and/or entrees. Customers may be served by abartender directly at the bar or by wait staff at cocktail tables. These
restaurants have medium Price Ratings at $$.

j.

Blurred Boundaries Food & Beverage ($-$$): these Airport
Concession Locations are without a confined location offer services andproducts for delivery within the terminal. An example of Blurred
Boundary Food & Beverage is holdroom dining or bars served by ghost
kitchens or nearby Airport Concession Locations but without the table
service and dining experience offered at the Airport Concession
Location. Food and beverage offerings through Blurred Boundary
Locations must have low-medium Price Ratings at $ - $$.

3. Hybrid Retail ($-$$): these Concession Locations offer both food andbeverages as well as retail merchandise in the same store. An example ofhybrid retail is a newsstand with a branded coffee counter. Food and beverage
offerings through Hybrid Retail shall have low-medium Price Ratings at $ - $$consistent with Concept criteria listed above.
4. Specialty Retail: these Concession Locations offer a specific selection of
products for a target market and/or use, often under a particular brand or
designer label. For example, an electronics store, a bookstore, men’s andwomen’s casual apparel store, or a candy shop are considered specialty retail.
5. Services: these Concession Locations offer services to customer, such as
banking, ATMs, resting locations, shoeshines, hair styling or spa services (suchas manicure, pedicure, facial). Activity-based locations, such as game rooms
and arcades, are also considered to be services.
6. Automated Retail: these Concession Locations offer the sale of food,beverages, or retail items from a freestanding automated machine thattypically accepts credit cards and cash as forms of payment. Items sold may
include beverages, water, confectionery, snacks, souvenirs, fashion, healthand beauty aids, and small electronic gadgets, among others.

Comparable Locations
Non-Duty Free
Comparable Concessions must be located within the Metro Area, unless otherwise
meeting the criteria specified in the Street Pricing Policy Statement. If Comparable
Concessions are located only outside the Metro Area, the Concessionaire may propose
Comparable Concessions in another geographic area, with a reasonable adjustment
for any cost-of-living variance between such area and the Metro Area. The cost ofliving (COL) adjustments made from comparison to reflect the location must be

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approved through the submission of the Concession Comparable Justification Form.
Such COL adjustment will then be reflected in the equivalent pricing on the FMB.
Duty-Free Stores and Foreign Exchange
Duty-free and Foreign Currency Exchange Concessionaires must use comparable
Concessions at other major U.S. urban international airport locations other thanPANYNJ airports as the Comparable Concession Locations. Concessionaires shallprovide a copy of the respective airports’ street pricing policy with its Comparable
Concessions Justification Form. In completing its FMB, the Concessionaire will needto demonstrate how its pricing and the pricing of the Comparable Products remain
within the Street Pricing plus 10% framework.

Price Rating for Food & Beverage Concepts
As part of the development of Comprehensive Concession Plans for new concession
developments, the PANYNJ and the TO shall agree on the variety of Food & Beverage
Concepts that provide price rating options for passengers in the terminal. Prior to the
execution of any future Concession Sublease the Terminal Operator shall obtain theapproval from the PANYNJ of the intended Price Rating for the covered Airport
Concession Locations.
For existing concession locations, the Concessionaire shall propose in its Initial
Comparable Concession Justification Form, for CMC/TO approval and PANYNJ
approval, its proposed Price Rating for the Airport Concession Location consistent
with the Concept for such location (“Target Price Rating”). In that Comparable
Concession Justification Form, the Concessionaire shall fully describe and provide
supporting documentation to demonstrate how the Airport Concession Location
through its proposed product offerings, preparation methods, service levels, andfinishes reflect its proposed Concept level and proposed Price Rating.
Each Comparable Concession Location must have a Yelp or Google price rating thatis consistent with or lower than the approved Target Price Rating for the Airport
Concession Location. If the proposed Comparable Concession Location does not havea Yelp or Google price rating for the Concession Location, the Concessionaire must
provide/attach additional information about the Comparable Concession Location,such as a menu to justify the Comparable Concession Location within the Concession
Comparison Justification Form, and the CMC/TO will assess for overall reasonablenessof comparability to the Concessionaire’s approved store concept for the Airport
Concession Location.

Comparable Concession Locations by Daypart and Categories
Recognizing that a Food & Beverage Airport Concession Location may change its
cuisine by daypart in order to adapt to an airport operating environment, aConcessionaire may submit multiple Comparable Concession Justification Forms andApril 11, 2022

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propose distinct Comparable Concession Locations by daypart for approval by the TO
and approval by the PANYNJ with respect to an individual Airport Concession Location.
If an Airport Concession Location represents Hybrid Retail, and Concessionaire isunable to identify sufficient retail outlets that carry the full line of products carried byConcessionaire in the Airport Concession Location, the Concessionaire may submit
multiple Comparable Concession Justification Forms and propose distinct Comparable
Concession Locations by Concept for approval by the CMC/TO and review and final
approval by the PANYNJ.

Quantity of Comparable Concession Locations
The Concessionaire shall submit three (3) to six (6) Comparable Concession Locations
as part of its Comparable Concessions Justification Form, unless otherwise provided
in these Standards and Procedures. The Concessionaire shall submit more than three(3) Comparable Concession Locations only to the extent necessary to fully cover its
product offering. If fewer than three (3) Comparable Concession Locations can be
identified for a product or product category, the PANYNJ, in its discretion, may identify
additional Comparable Concession Locations if available or require the Concessionaire
to use the prices of the lower priced facilities multiple times when computing the
average of its pricing surveys to make an average of three prices.

No Comparable Concession Location
If products that are offered for sale in an Airport Concession Location are neither soldby a business of the same trade name nor available from a Comparable Concession
Location, and do not fall within any category described in these instructions, the final
price shall be based on reasonable comparisons approved by the TO and the PANYNJ.
If the Concessionaire informs the TO and the PANYNJ that it is unable to submit a
Comparable Concession Location or pricing that meet the pricing requirements, the
PANYNJ shall have the right to select the Comparable Concession Location and/or
establish the price to be charged for goods based on the criteria outlined in thisStandards and Procedures Manual.

Concession Comparison Justification Form
The Concessionaire must complete and submit a Concession Comparison Justification
Form for each Airport Concession Location which proposes Comparable Concession
Locations based on concept, location, price rating, and category designation. The
Concession Comparison Justification Form will also include clear rationale as to why
the Comparable Concessions were selected and any support for unique circumstancesthat prevented the Concessionaire from following the standard as specified. The
Concessionaires will provide the Concession Comparison Justification Form for each
Airport Concession Location to the CMC/TO for review and approval. After approvalby the CMC/TO, the CMC/TO will send to PANYNJ team for review through theMicrosoft Teams External-PA Terminal Concession Stakeholder folder. If theApril 11, 2022

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Concessionaire requires a change to the Concession Comparison Locations, theConcessionaire may fill out the Comparable Concession Location Change Request
Form and submit it to the CMC/TO for approval, who will them submit it to the
PANYNJ for final approval.

Annual Confirmation Statement
The Concessionaire will complete an annual confirmation for each Airport Concession
Location regarding the comparable concept, location, price rating, and category
designation on a date specified by the PANYNJ, including acknowledgement that thecurrent Comparable Concession Locations remain open and operational.

FULL MARKET BASKET PRICINGPANYNJ has instituted a Full Market Basket (FMB) pricing evaluation which requires
Concessionaires to report pricing for all products and services sold at each Airport
Concession Location at PANYNJ airports. Concessionaires may request approval toconduct Streamlined Pricing and uniformly evaluate and price certain products in all
Airport Concession Locations it operates at the terminal. Concessionaires willcalculate FMB prices based on the following methodology:

Comparable Products
All FMB Analysis must demonstrate that the product pricing reflects Comparable
Products. Concessionaires must ensure that they compare products that have similar
descriptions, quality, and size.
The criteria for determining Comparable Products include the following:i.

Individual Components: The basic elements of a product that must be
essentially equivalent to the comparable product (i.e., a cheeseburger must
be compared to a similar cheeseburger, not a cheeseburger with bacon,
mushroom or other added components)

ii.

Portion Size or Size: The amount of an actual product, by quantity, weightor volumeiii.

Preparation: The means by which a product is created (i.e., potato wedges
would compare to French fries because they are both deep-fried, salted andserved as a side order)iv.

Quality: The standard of a product as measured against other similar
productions (i.e., a set of earbuds may be inferior to another brand becauseof shorter battery life, wired vs. wireless technology or general materiality
differences)

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Brand: A type of product manufactured by a particular company under aparticular name (i.e., a Belkin personal device charging cord may becomparable to another type of Belkin personal device charging cord).

Except as allowed through Streamlined Pricing and Corporate Branded Pricing,
Concessionaires will be required to list every unique product sold on the FMB Analysis
and provide descriptive information regarding both the product and the proposed
Comparable Product. If the food item includes an add-on, such as fries or potato
chips, those items must also be specified in the description field in the FMB Analysis
form.

Adjustments to Close Matches for Comparable Products
If a Concessionaire is unable to find an identical product at the approved comparison
locations, a close match (aka a similar product) can be used, and an equivalent priceshall be calculated for the pricing comparison. Price adjustments should be made toaccount for the differences in portion size, preparation, quality, individualcomponents.
Criteria Categories for Close Match
Food or Beverage
Individual Components
Portion Size
Preparation
QualitySize
Brand
Quality

RetailTo make an adjustment for portion size, the operator shall:
1. Determine the comparable location unit price, that is price per ounce, piece orinch.
2. Determine the comparable location unit price, divide price by the number ofunits i.e., ounces, pieces or inches
3. Multiply the comparable location unit price by the number of units in the
product offered at the airport location
Example 1:
The Comparable. Location has a product that weighs 12 ounces is offered at the priceof $12, therefore the price per ounce is $1.
The Airport Concession has a close match product that weighs 10 ounces, therefore,
the comparable price to be used for Street Price calculation is $10.
Example 2:

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The Comparable Location is serving at turkey Cubano sandwich-to-go at the price of$13.99. The Airport Concession is serving a chicken Cubano sandwich to go. The
weight, presentation, and preparation method are similar. In this case $13.99 can beused as a comparable location price to determine the “Street Price” for the chicken
Cubano sandwich at the Airport Concession.
Example 3:
The Comparable Location serves an entrée with a side at the total price of $22, theAirport Concession should ensure its entrée comes with the sides, or subtract thecost of sides, from the comparable price that is used to determine the “Street Price”.
The reason for using a close match, the criteria, and the equivalent price calculation
method, are to be described in the Additional Details column of FMB Analysis. Close
matches and price adjustments are to be approved by TOs/CMCs.

Branded Products
If the brand permits flexible pricing, the Concessionaire must propose Comparable
Concession Locations that reflect the same brand as the Branded Concept but may
reflect its pricing in its Full Market Basket Analysis in accordance with the Street
Pricing +10% for the Comparable Products.
If a Corporately Branded Concept changes corporate product prices throughout theyear, the Concessionaire will be provide a copy of the notice of the price change to
the CMC/TO and will not be required to submit a request for price changes with thePrice Revision Form.
If a Corporately Branded Concept modifies its pricing scheme during the term of its
Agreement and no longer uses brand-set pricing for all brand and/or franchise stores,
the Concessionaire will be required to immediately notify the CMC/TO and the PANYNJ
of the change. The Concessionaire will continue to charge the then-approved prices
for products until it has completed a FMB Analysis for all products in the Airport
Concession Location via the Price Revision Form.
Items offered in Branded Concepts that are not corporately priced will be priced at
no more than 110% of the average price of identical products sold at Branded
Comparable Concessions.
If there are no Branded Concepts in the off-airport Metro Area, the Concessionaire
must note this within the Concession Comparison Justification Form and provide three
Branded Concepts outside the Metro Area, and the calculation of the cost-of-living
price adjustment for the Comparable Concession Location.

Streamlined Pricing
Concessionaires that operate multiple restaurants within one terminal, may submit
one Concession Comparison Justification Form for all alcoholic beverages provided

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that at least 3 Comparable Concessions at the $$ Pricing Rating are provided. If thissubmittal is approved by the CMC/TO, only one FMB Analysis Form will need to beprovided. However, for each product offering the applicable Pricing Rating must be
identified. The FMB prices will apply at all Airport Concession Locations operated bythis Concessionaire with the commensurate Price Rating.
Concessionaires may choose to identify a group of similar products to be priced
uniformly. The items may be organized in groups based on size (such as small,regular, large or extra-large sizes) and type (candy, juice or soda). The categories of
products that are eligible for streamlined pricing include alcohol, bottled beverages,
candies, chips, fountain soft drinks, gums, snacks, and souvenirs.
Additional Examples: The Concessionaire may propose a price for a particular size
candy bar regardless of brand. In this example, a regular size Snickers or 3
Musketeers candy bar would have the same price in each of Concessionaire’s Airport
Concession Locations. Likewise, the Concessionaire may propose a streamlined pricefor small bags (3½oz) or large bags (7oz) of chips. In this example, all chips in thesmall or large size would have the same price in each of Concessionaire’s Airport
Concession Locations. Souvenir shot glasses may be streamlined priced using good,better, or best pricing based on size or quality (glass or plastic) of the shot glass. If
alcohol were being streamline priced, for example, the Concessionaire may propose
category prices by the size of the beverage and also distinguish between house(good), mid-tier (better) and top shelf (best) liquor brands used in the drinks.
For all other products to be sold in the Airport Concession Location, not identified for
streamlined pricing, separate Concession Comparison Justification Forms and FMB
Analysis Forms need to be submitted.

Exceptions to the FMB
5.5.1.
Manufacturer’s Suggest Retail Price (MSRP) or Pre-Priced
Products
Prices for newspapers, books, periodicals, and pre-packaged snacks that have a
Manufacturer’s/publisher’s suggested retail price in U.S. dollars printed on the outsideof the item do not need to be verified through Comparable Concessions. In these
instances, the publisher’s suggested retail price, or a lower price, is the maximum
price that can be charged for that product at the Airport Concession Location.
Concessionaires may include additional details in its FMB for MSRP and Pre-Priced
Projects, and Concessionaires shall not be required to itemize or provide Comparable
Pricing for such Products. This principle applies to the following:•

Newspapers;•

new hardcover and paperback books that have a publisher’s suggested retailprice listed on the book or jacket; andApril 11, 2022

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items such as packaged snacks that have pre-printed manufacturer’s
suggested retail price on the packaging.

5.5.2.

Corporately Branded Products

If the brand dictates corporate pricing, the Concessionaire will present only the prices
dictated by the brand, and the Concessionaire will not be allowed to increase prices
by 10% on corporately priced items. For Branded Concepts which offer the identicalproducts and services and where the selling price is the same as the off-airport
branded street locations and the brand’s website, the Concessionaire can provide on
Brand corporate letterhead, in lieu of the annual FMB analysis, a merchandise pricelist of all items offered at the Airport Concession Location for sale at brand pricing
and also confirms all products and services are required to priced consistently acrossall locations. The Concessionaire must provide to the CMC/TO and the PANYNJ all
updates on corporate brand pricing, and the Concessionaire must adjust its pricing
to reflect the designated corporate pricing accordingly.

Pricing Calculation
In its FMB for each Airport Concession Location the Concessionaire shall delineate its
proposed pre-tax pricing for each product and service and identify all Comparable
Products offered at its approved Comparable Concession Locations. The
Concessionaire shall make all necessary adjustments in pricing so that pricing for
Comparable Products is reflective of the size, quality and characteristics of the
product offering at the Airport Concession Location.
The Concessionaire must calculate the maximum price it may charge for each of its
products and service based on the average of three lowest prices for Comparable
Products at the approved Comparable Concession Locations. If fewer than three (3)Comparable Concession Locations have been approved by the CMC/TO and the
PANYNJ the prices of the lower priced facilities should be listed multiple times to makean average of three prices. For Airport Concession Locations and products which are
eligible for Street Pricing plus 10%, the maximum price is calculated as the average
price of the three lowest priced Comparable Products plus 10%. If the Concessionaire
does not comply with applicable VFM policy requirements, only Street Pricing isallowed.

SIGNAGE AND DISPLAY OF PRICING
Concessionaire will ensure signage posted in each sales area (including any
temporary sales space) in form and substance is satisfactory to the PANYNJ in
notifying the public that the concession subscribes to a “Street Pricing Policy” or“Street Pricing Plus 10% Policy.” Such notice(s) shall be clearly visible andApril 11, 2022

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unobstructed. All signage must be legible and professional in compliance with PANYNJ
signage and wayfinding standards. Handwritten paper signs are unacceptable.
Concessionaire must ensure all items for sale have prices visible either on each itemor digital/static menu boards or display. All displayed prices must be consistent withthe approved prices and shall not exceed “Street Price” or “Street Price + 10%”.
Permissible and recommended signage price posting:•

Brand, store or merchandise stickers tag on each and all items•

Price tags attached to each and all items•

Signs attached to products displays such as bins or racks (permissible,
provided all items in the bin or rack are sold at the same and/or provided theprice tag is placed directly under the spot designated for the product according
to the merchandising plan.

Visible tip receptacles are not permitted. All service fees or tips (if applicable) must
be expressly permitted by PANYNJ, and they must be clearly displayed and explained
to the customer prior to placing food and beverage or other orders in all transaction
methods.

SUBMISSIONS AND TIMELINES
Submissions Overview (List)
Concessionaires and CMC/TO are responsible for submitting the following forms for
PANYNJ review, approval, and perusal:•

Concession Comparison Justification Form – initially.

•

Comparable Concession Location Change Form - as needed.

•

Full Market Basket Analysis – annually.

•

Price Revision Form – mid-year or as needed.

•

POS Report List of 40 top selling items based on the number of items sold –quarterly.

Process for Submissions to Port Authority
All submissions to the PANYNJ from the TO and CMC shall be made using the portal
designated by the PANYNJ.

Concession Comparison Justification and Change Forms

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For new locations CMC/TO must submit an Initial Concession Comparison Justification
Form as part of the Comprehensive Concessions Plan (CCP) to help define proposed
concepts. No later than 120 days prior to the projected opening date, a Comparison
Justification Form shall be resubmitted for PANYNJ review and final approval. This
form shall be used for the FMB Analysis to determine and approve the POS prices.
Each Concession Comparison Justification form shall include least three, but
maximum six Comparable Concessions for each Airport Concession Location. The
form shall be prepared by the Concessionaire. CMC/TO shall review and approve theForm and submit to PANYNJ for review and final approval. Concessionaire should
include verification documents regarding Comparable Concession Location such as
Google and Yelp descriptions, photos of Comparable Concession Locations, andmenus/item offers. The Concessionaire must provide justification comments for each
Comparable Concession Location in the Concession Justification Form.
If the Concessionaire is using distinct Comparable Concession Locations by daypartor category, Concessionaire shall note the exception and shall submit separate
Concession Comparison Justification Forms for each separate daypart or category.
CMC/TO will review the Concession Comparison Justification Form and independently
assess the proposed Comparable Concession Location comparison concepts,
locations, price ratings, and category designations to ensure that productcomparisons will be applied appropriately.
If the review result is non-compliant, the CMC/TO will require the Concessionaire to
resubmit revised Concession Comparison Justification Forms until it is compliant withthese Standards and Procedures. If the review result is compliant, the CMC/TO willsubmit the Concession Comparison Justification Form and a certification of its
approval to PANYNJ for review and final approval.
If the Form submitted by CMC/TO is not approved by PANYNJ, only one
revision is allowed. If the revised Form is rejected by the PANYNJ or its
designated third party, the Comparison Locations will be identified by
PANYNJ in its discretion.
The Concessionaire will request approval from the CMC/TO and final approval fromPANYNJ for a change to a Comparable Concession Location as approved through theinitial Concession Comparison Justification Form for its Airport Concession Location if
any of the following occur:•

Any of the initial Comparable Concession Locations goes out of business,•

Any of the initial Comparable Concessions relocates outside of the Metro Area,or•

Products sold by any of the initial Comparable Concessions are no longer a
Close Match to the products sold at the Airport Concession Location.

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With its annual FMB Analysis update, the Concessionaire will submit company
letterhead an Annual Confirmation Statement for each Airport Concession Location
confirming that the approved Comparable Concession Locations continue to meet therequired standards and remain in operation. The Annual Confirmation Statement will
be verified by the CMC/TO and submitted to the PANYNJ.
Any changes to Comparable Concession Locations must be approved by the CMC/TO
and pre-approved by the PANYNJ through the submission of the Comparable
Concession Location Change Form.

Annual FMB Analysis
After approval of Comparable Concession Justification Form, Concessionaires willsubmit the initial FMB Analysis for each Airport Concession Location to CMC/TO forreview and approval at least 60 days prior to the projected opening date. After review
and approval, CMC/TO will submit the FMB Analysis via the Microsoft Teams ExternalPA Terminal Concession Stakeholder folder to PANYNJ for review and final approvalat least 45 days prior to the projected opening date.
Concessionaire must prepare and submit an annual updated FMB Analysis to CMC/TO
for review and approval for each Airport Concession Location at a calendar date as
specified by PANYNJ. CMC/TO must review the FMB Analysis and independently
assess for completeness, appropriateness, accuracy. This includes, but is not limited
to, ensuring the Concessionaires follow the requirements as stated in the VFM Policy,
ensuring Comparable Concession Locations match the Concession Comparison
Justification Form, the Comparable Products match the criteria as similar products,
the average pricing was calculated properly, and the pricing at the Airport Concession
Location and for the Comparable Concession Locations are accurate, etc. As part ofeach annual updated FMB Analysis covering all products and services, theConcessionaire must also identify in the FMB Analysis the top 40 items sold at the
Airport Concession Location based on total sales volume of each product and provide
a Point-of-Sales report for the top 40 items for the most recently available prior threemonths.
If the review determines any of the results is non-compliant, the CMC/TO will require
the Concessionaire to resubmit the FMB Analysis until it is compliant. If the review
result is compliant, the CMC/TO will submit the FMB Analysis to PANYNJ for its records
and use in On-Site Spot Checks.

Price Revision Request Form
Concessionaires will submit the Price Revision Request Form to CMC/TO for review
and approval on an as needed basis. If the Concessionaire has no pricing changes,
the Concessionaire may elect to forgo the price revision process and, instead, notify
the CMC/TO that no prices have changed. CMC/TO must submit the Price Revision

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Request Form to PANYNJ for review and final approval at least 30 days in advance of
implementing the proposed price change.
Prior to any increases in pricing as reflected in the FMB Analysis, The Concessionaire
must prepare and submit the Price Revision Form to CMC/TO for review and approval.
CMC/TO must review the Price Revision Form and independently assess forcompliance with the standards set forth in this Manual. This includes confirming thatthe requested product revisions are allowable, confirming that the price changes arereasonable, and confirming the underlying circumstances for the price change. If thereview result is non-compliant, the CMC/TO will require the Concessionaire to
resubmit the Price Revision Request Form until it is compliant. If the review result iscompliant, the CMC/TO will submit the Price Revision Form to PANYNJ for review andfinal approval.

REPORTING,COMPLIANCE,CORRECTIVE ACTIONSMONITORING,AND

Quarterly On-Site Spot Checks
On a quarterly basis (January 15, April 15, July 15, and October 15,) the
Concessionaire must provide the top 40 items at each Airport Concession Location
sold by total sales value and by sales transactions from the prior quarter, along with
the Point-of-Sale report from those transactions to the CMC/TO. The CMC/TO must
conduct an on-site spot check of Concessionaire locations to confirm that pricing is
consistent with the most recently approved FMB Analysis, all pricing labeling andsignage requirements are being met, and Value for Money offerings are compliant
with the approved Value for Money Plan. The Concessionaires must reasonably
accommodate such requests.
The spot checks will include the top 40 items sold from the prior quarter and a random
sample of 10 additional products from the most recently approved FMB Analysis. If
the Concessionaire has 50 products or fewer for sale at an Airport Concession
Location, the CMC/TO must check 100% of the products sold at that location.
In addition, the PANYNJ will conduct quarterly price checks and may conduct
additional price reviews at its discretion at any time, including high-traffic periods,
such as holidays, local events, or spring break. The PANYNJ may initiate unannounced
price spot checks if any of the following situations occur:•

The PANYNJ receives or learns of a complaint regarding pricing•

Poor pricing compliance on the part of a Concessionaire. This situation will
necessitate intervention by the Terminal Operator and the PANYNJ to initiate

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a series of weekly price checks until the PANYNJ has substantiated that theConcessionaire is fully pricing compliant•

Sales per enplanement for any location fall by more than 20% in any monthunless driven by an event or series of events that affect normal airport
operations over the same period•

Sales per transaction or check averages vary by more than 20% in any monthunless driven by an event or series of events that affect normal airport
operations over the same period•

Any other reason that in the Authority’s sole discretion necessitates pricing
spot checks.

8.2 Corrective Actions
The TO or its CMC shall provide written notice to the Concessionaire if the CMC/TO
finds any areas of non-compliance during the periodic price reviews which may
include spot-checks. The Concessionaire will correct any areas of non-compliancewithin forty-eight (48) hours of receipt of notification by the CMC/TO.
The Terminal Operator shall provide a Corrective Actions Form to the PANYNJ of all
Street Pricing discrepancies noted and documentation of their resolution for theConcessionaires within its Terminal
The Concessionaire, along with the CMC/TO, will receive written notice if the PANYNJ
finds any areas of non-compliance during the periodic price reviews which may
include spot-checks by PANYNJ staff or contractors. The Concessionaire will correct
any areas of non-compliance within forty-eight (48) hours of receipt of notificationby the PANYNJ and provide documentation to the CMC/TO and the PANYNJ of theresolution of the non-compliance.
In the event it is determined by the PANYNJ that Concessionaire is not in compliancewith the Street Pricing Policy, the PANYNJ shall give the Concessionaire written notice
thereof. Not in compliance may be in the form of failure to submit required forms andinformation for approval, failure to maintain required signage, and charging pricesthat are not in compliance with the Street Pricing Policy.
In the absence of approved pricing consistent with the Street Pricing Policy, the
PANYNJ may designate similar retailers consistent with the Street Pricing Policy andcalculate the average price for similar products or service consistent with the Street
Pricing Policy and direct the maximum pricing that the Concessionaire charge for that
product or service. The Concessionaire may submit a written justification for its pricedetermination for the PANYNJ’s consideration, however the Concessionaire shalladopt the maximum prices established by the PANYNJ until the evaluation of suchjustification is completed and alternative pricing is approved.

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If the Concessionaire does not make appropriate adjustments to comply with theStreet Pricing Policy within three (3) days of such notice of non-compliance, theproducts and services which are not in compliance may be required to be removed
from the Airport Concession Location, and liquidated damages may be imposed. In
the event of repeated or continued failure to address non-compliance liquidated
damages may be applied for the period for which noncompliance has existed andcontinues to exist and Concessionaire may be deemed to be in material breach of theConcession Lease or Consent to Sublease.

8.3 Document Retention
The CMC/TO must retain all supporting documentation (Concession Comparison
Justification Forms, FMB Analysis, etc.) for a period of at least five (5) years. PANYNJ
may request supporting documentation from CMC/TO to follow up on pending items
from time to time.

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WORKFLOW SUMMARY
The workflow below summarizes the critical steps that must be completed by theConcessionaires and/or CMC/TOs.

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APPENDIX
Template Instructions
1.

Concession Justification Form

2.

FMB Analysis

3.

Annual Confirm Statement

4.

Price Revision Form

5.

Comp Location Change Form

6.

Corrective Action Report

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Template Instructions
Order of Submission

1

2

3

4

5

6

Concession Comparison
Justification Form

Full Market Basket (FMB)
AnalysisAnnual Confirmation
Statement

Price Revision Form

Comparable Concession
Location Change Form

Corrective Action Report

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Instructions

Link

Form completed and submitted by the Concessionaire of Concession Comparable Locations (three - six) submitted to the CMC/TO prior to completing the Full
Market Basket. Following details in the PANYNJ Aviation Department Concession Street Pricing Standards and Procedures Manual. Refer to Concession Street
Pricing Manual Sections 4 and 7.3.
After receiving approval from the CMC/TO and PANYNJ, the Concessionaire will proceed with the FMB using ONLY the comparable concession locations
approved on the Comparison Justification Form. This is submitted to the CMC/TO for approval. Refer to Concession Street Pricing Manual Sections 5 and 7.4.

Submitted with the FMB, the Concessionaire will complete an annual confirmation for each concession location regarding the comparable concept, location,
price rating, and category designation on a date specified by the PANYNJ, including acknowledgement that the current Comparable Concessions remain open
and operational. Refer to Concession Street Pricing Manual Section 4.9.
Prior to any increases in pricing as reflected in the FMB Analysis, the Concessionaire must prepare and submit the Price Revision Form to the CMC/TO forreview and approval. Refer to Concession Street Pricing Manual Section 7.5.
This form is completed if the Concessionaire needs to change the comparable concession location(s). Any changes to comparable concession locations must be
concurred by the CMC/TO and approved by the Port Authority. Refer to Concession Street Pricing Manual Section 7.3.

The TO/CMC shall provide a Corrective Action Report to the PANYNJ of all Street Pricing discrepancies noted during periodic price reviews and spot checks anddocumentation of their resolution for the Concessionaires within its Terminal. Refer to Concession Street Pricing Manual Section 8.2.

1. Concession Justification Form

2. FMB Analysis

3. Annual Confirmation Statement

4. Price Revision Form

5. Comp Location Change Form

6. Corrective Action Report

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PANYNJ Concessionaire Street Pricing Standards & Procedures Manual
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1.

Concession Justification Form
Concession Comparison Justification Form
Refer to Concession Street Pricing Manual Sections 4 and 7.3

Instructions for Concessionaires:
1. In Section A. Provide the Concessionaire Information
2. In Section B. Complete the Submission Period Information
3. In Section C. Provide the name and position of the Concessionaire that completed this form
4. List three to six Comparable Concessions in the Greater New York City-Northern New Jersey Metropolitan Area that you are requesting as a basis for product andprice comparisons in Section E. Duty-free Concessionaires must use duty-free Concessions at other major urban international airport locations within the Northeast
Region other than PANYNJ airports or West Coast major urban international Airports. The Price Rating must be pulled from Yelp or Google; if the ratings differ, youmust report the higher of the two.
5. Provide Photos of Comparable Concessions
6. Sumbit to TO/CMC
Note: concessionaire and TO/CMC to complete all yellow cells.
Instructions for Concession Management Company/Terminal Operators (CMC/TO):
1. Review the Comparable Concessions listed in Section E.
2. Approve the Comparable Concessions in Section E, or if Not Approved, return to Concessionaire for revision.
3. Once the Comparable Concessions are approved, provide the name and position of the (CMC/TO) that completed and approved this form in Section C.
4. Submit to PANYNJ through Microsoft Teams for Approval
Port Authority will Sign-Off on their Approval in Section D.
Note: Report name on Excel tab has been adjusted to meet Excel's character limit.

Section A: Concessionaire Information
ConcessionaireStore Name
Concept TypePrice Rating
CuisineCategory Designation

Happy Food Co.
AirportRupert Jee's Hello Deli
Terminal
Restaurant - Fast Casual ($-$$) Pre/Post Security$$
Store Location(s)DeliSpace Number(s)Non-Branded
Terminal Operator (TO)Concessions Manager (CM)
Section B: Concessionaire Submission Period Information

EWR
C
Post-Security
C1, C2, C3
37, 63, 95
TerminalCo.
AB Concessions Mgt

2022 Airport Concession Location Decription Details

Period<Provide information about the Airport Concession Location that will
4/15/2022 help reviewers understand the compariable locations> Concessionaire
can provided attachments i.e. product list or renderings to assist withthe review

Date Submitted:

7/30/2022
Concession Opening Date:
Section C: Justification Statement Form Sign Off
EntityHappy Food Co.
AB Concessions Mgt
TerminalCo.

Position
VP Operations
General Manager PA Airports
Commercial Officer

Jane Smith
Ellen Daniels
John Doe

Name

Date
4/15/2022
4/25/2022
4/25/2022

Did you validate the concept is accurate?
Did you validate the address was within the Greater New York CityNorthern New Jersey Metropolitan Area?
Did you validate the comparable concessions price rating isaccurate?

Section D: PANYNJ Approval
Port Authority of New York and New Jersey

PANYNJ Concessions Manager

4/30/2022

Section E: Comparable Concessions

Did you validate the category is accurate?

Comparable Concession

Name:

Address

WebsiteConcept

CuisineLocation Match(Y/N)

Price Rating Category Designation Photo Provided/On Website

1

2nd Ave Deli

1442 1st Ave., New York, NY 10021

www.enterwebsitehere.Restaurant - Quick Service ($)

Deli

Y

$

Non-Branded

Yes

2

Anita's Deli & Grocery

180 Lexington Ave, New York, NY 10016

www.enterwebsitehere.Restaurant - Quick Service ($)

Deli

Y

$$

Non-Branded

Yes

3

Times Deli

158 W 44th St #1, New York, NY 10036

www.enterwebsitehere.Restaurant - Quick Service ($)

Deli

Y

$$

Non-Branded

Yes

4

Wawa

555 New Durham Rd, Piscataway, NJ 08854

www.enterwebsitehere.Restaurant - Quick Service ($)

Deli

Y

$

BrandedYes

5

6

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(MANDATORY)
Concessionaire Justification Comments
Concept:
27 of 51 projected items are captured here;
Location:
Pricing Rating:
Variety of budget-priced ready-to-eat or quickly
prepared food options. No table service.
Category:
Concept:
51 of 51 projected items are captured here;
Location:
Variety of budget-priced ready-to-eat or quickly
Pricing Rating:prepared food options. No table service.
Category:
Concept:
20 of 51 projected items are captured here;Variety of Location:budget-priced ready-to-eat or quickly prepared foodPricing Rating:options. No table service.
Category:
Concept:
45 of 51 projected items are captured here; Variety of Location:budget-priced ready-to-eat or quickly prepared foodPricing Rating:options. No table service. Note that although Wawa is Category:

Terminal Operator Review (Y/N)

PANYNJ Concessionaire Street Pricing Standards & Procedures Manual
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2.

FMB Analysis

Full Market Basket Form
Refer to Concessionaire Street Pricing Manual Sections 5 and 7.4
Instructions for Concessionaires:
1. Provide the Concessionaire Information in section A.
2. Complete the Submission Period Information in Section B.
3. Provide the name and position of the Concessionaire that completed this form in Section C.
4. Provide the Comparable Concession information in Section E.
5. List all concessionaire Inventory items and related information in Section F.
6. Submit to TO/CMC.
Note: concessionaire and TO/CMC to complete all yellow cells.
Instructions for Concession Management Company/Terminal Operators (CMC/TO):
1. Review the Inventory Items and related information in Section F.
2. Approve the Inventory Items in Column AY, or if Not Approved, return to Concessionaire for revision.
3. Once the Comparable Concessions are approved, provide the name and position of the (CMC/TO) that completed and approved this form in Section C.
4. Submit to PANYNJ through Microsoft Teams
Port Authority will Sign-Off on their Approval in Section D.

Section A: Concessionaire Information
ConcessionaireStore Name
Concept TypePrice Rating
CuisineCategory Designation

Happy Food Co.
Rupert Jee's Hello Deli
Restaurant - Fast Casual ($-$$)$$
Deli
Non-Branded

Section B: Concessionaire Submission Period Information

AirportTerminal
Pre/Post Security
Store Location(s)Space Number(s)Terminal Operator (TO)Concessions Manager (CM)EWR
C
Post-Security
C1, C2, C3
37, 63, 95
TerminalCo.
AB Concessions Mgt

Airport Concession Location Decription Details
2022
4/15/2022 <Provide information about the Airport Concession as described on
Justification Form> Concessionaire can provided attachments i.e.
7/31/2022 product list or renderings to assist with the review

PeriodDate Submitted:
Prices Valid from:Prices Valid to:
Section C: Full Market Basket Sign Off
EntityHappy Food Co.
AB Concessions Mgt
TerminalCo.
Section D: PANYNJ Approval
Port Authority of New York and New Jersey
Section E: Concession Comparable Information
Comparable Concession
1
2
3
4
5
6
List 3-6 Comparable Concessions as Needed

12/31/2022
Position
VP Operations
General Manager PA Airports
Commercial Officer

Jane Smith
Ellen Daniels
John Doe

Name

Date

PA NY/NJ Concessions Manager
Name:

2nd Ave Deli
Anita's Deli & Grocery
Times Deli
Wawa

4/15/2022
4/25/2022
4/25/2022
4/30/2022

Address
Website1442 1st Ave., New York, NY 10021 www.enterwebsitehere.com
180 Lexington Ave, New York, NY 1001www.enterwebsitehere.com
158 W 44th St #1, New York, NY 1003www.enterwebsitehere.com
555 New Durham Rd, Piscataway, NJ 0www.enterwebsitehere.com

Section F: Concessionaire Inventory Items
Item
#

Item

1 Hamburger
2 French Fries
3 Chicken Tenders
4 Nestle Water
5
6
7
8
9
10
11
12
13

Description

Quality

Weight/Size

Burger with Pretzel bun
100% USDA-inspected premium genu10 oz
Basket of Fries
Sweet Potato
MediumDinner with Side options(salad/fries Premium, 100 percent breast meat
4-count
Bottle Spring Water
N/A
16 oz

April 11, 2022

VFM %
25%

TOP #
2

VFM (Y/N)Top
40 Items
(X)

N
N
N
Y

Current
Price
$
$
$
$

9.00
3.00
12.99
3.49

X
X

Name of Comparable Concession #1
Address
Additional
Details

Item

Description

QualitySize/Weight

Hamburger
single burger
USDA grade
12oz
sweet potatoe fri Medium
Fries
tub of fries
Chicken tenders battered white mea USDA grade
4-count

3

Equivalent
Price

Close Match
Actual Price
$

12.00

$
$
$
$

10.00
2.75
15.50
4.00

Average

$
$
$
$

10.50
2.92
13.67
3.67

Street Price + 10%(Maximum Allowed)
$
$
$
$

11.55
3.21
15.03
4.03

Proposed Price

$
$
$
$

11.00
3.00
24.00
2.00

Difference vs. Street+10% Price$$$$(0.55)(0.21)
8.97(2.03)

Percentage (%) of
Proposed Price toStreet Price
95% Y
94% Y
160% N
50% Y

Item Approval (Y/N)

Additional Details

Comp 1 was adjusted based off sandwich ounces for close match.
We Value You $2 water requirement

PANYNJ Concessionaire Street Pricing Standards & Procedures Manual
Version 2.0
3.

Annual Confirm Statement

Annual Confirmation Statement
Concessionaire - Provide this on Company Letterhead

From: Concessionaire
To: Port Authority of New York New Jersey
CC: Concession Management Company/ Terminal Operator (if applicable)
Subject: Annual Confirmation Statement
In accordance with the Port Authority of New York and New Jersey Concessionaire Street
Pricing Standards and Procedures Manual, we hereby:
1. Confirm the three to six Comparable Concessions previously approved and listed below
are compliant regarding the comparable concept, location, price rating, and category.
Comp 1:
Comp 2:Comp 3:Comp 4 (Optional):
Comp 5 (Optional):
Comp 6 (Optional):
2. Confirm the three to six Comparable Concessions previously approved and listed above
remain open and in operation.
Date: 01/01/2022
Signature

April 11, 2022

4

PANYNJ Concessionaire Street Pricing Standards & Procedures Manual
Version 2.0
4.

Price Revision Form

Price Revision Form
Refer to Concession Street Pricing Manual Section 7.5
Instructions for Concessionaires:
1. Provide the Concessionaire Information in section A.
2. Complete the Submission Period Information in Section B.
3. Provide the name and position of the Concessionaire that completed this form in Section C.
4. Provide the Comparable Concession information in Section E.
5. List the Proposed/New Inventory Item Price(s) in Section F. For existing items, ensure that the Item # is the same as originally listed in the FMB. For new items, enter an Item # consecutive to the last Item #used in the previous FMB (e.g., if you previously had 50 approved items on your FMB, the Item # for the first item on this form would be 51.)
6. Submit to TO/CMC.
Note: concessionaire and TO/CMC to complete all yellow cells.
You may not submit more than 100 items for price revision.
Instructions for Concession Management Company/Terminal Operators (CMC/TO):
1. Review the Inventory Items and related information in Section F.
2. Approve the Inventory Items in Column AY, or if Not Approved, return to Concessionaire for revision.
3. Once the Inventory Item Price(s) are approved, provide the name and position of the (CMC/TO) that completed and approved this form in Section C.
4. Submit to PANYNJ through Microsoft Teams
Port Authority will Sign-Off on their Approval in Section D.

Section A: Concessionaire Information
ConcessionaireStore Name
Concept TypePrice Rating
CuisineCategory Designation

AirportTerminal
Pre/Post Security
Store Location(s)Space Number(s)Terminal Operator (TO)Concessions Manager (CM)Happy Food Co.
Rupert Jee's Hello Deli
Restaurant - Fast Casual ($-$$)$$
Deli
Non-Branded

Section B: Concessionaire Submission Period Information

Airport Concession Location Decription Details
2022
11/15/2022 <Provide information about the Airport Concession Location > Concessionaire can provided attachments
12/1/2022
i.e. product list or renderings to assist with the review

PeriodDate Submitted:
Prices Valid from:Prices Valid to:
Section C: Price Revision Sign Off
EntityHappy Food Co.
AB Concessions Mgt
TerminalCo.
Section D: PANYNJ Approval
Port Authority of New York and New Jersey
Section E: Comparable Concession Information
Comparable Concession
1
2
3
4
5
6
List 3-6 Comparable Concessions as Needed
Section F: Proposed Inventory Item(s) Pricing
Existing /ID
New
Item # (as listed on the FMB)
1 Existing
2
3
4
5
6
7
8
9

3/31/2023
Position
VP Operations
General Manager PA Airports
Commercial Officer

Jane Smith
Ellen Daniels
John Doe

Name

Date
11/15/2022
11/30/2022
12/5/2022

PA NY/NJ Concessions Manager

2nd Ave Deli
Anita's Deli & Grocery
Times Deli
Wawa

Name:

1/10/2022
Address1442 1st Ave., New York, NY 10021
180 Lexington Ave, New York, NY 10016
158 W 44th St #1, New York, NY 10036
555 New Durham Rd, Piscataway, NJ 08854

Websitewww.enterwebsitehere.com
www.enterwebsitehere.com
www.enterwebsitehere.com
www.enterwebsitehere.com

Name of Comparable Concession #1
Address
Item
1 Hamburger

April 11, 2022

EWR
C
Post-Security
C1, C2, C3
37, 63, 95
TerminalCo.
AB Concessions Mgt

Description

QualityBurger with Pretzel bun

100% USDA-inspected prem
10oz NSize

VFM (Y/N)

Item
Hamburger

5

Description
single burger

Quality
USDA gradeSize/Weight

Close Match
Actual Price

12oz

$

13.00

Equivalent
Price
$

11.00

Average

Street Price + 10% Current Price

Proposed Price % Change

$

$

$

11.50

12.65

$

9.00

11.50

Difference vs. Street +10% Price Item Approval (Y/N) Additional Details

27.78% $(1.15) Y

Price of Burger quality change and supplier pricePANYNJ Concessionaire Street Pricing Standards & Procedures Manual
Version 2.05.

Comp Location Change Form

Comparable Concession Location Change Form
Refer to Pricing Manual Section 7.3
Instructions for Concessionaires:
1. Provide the Concessionaire Information in section A.
2. Complete the Submission Period Information in Section B.
3. Provide the name and position of the Concessionaire that completed this form in Section C.
4. List the existing Comparable Concessions that you are currently using as Approved Comparable Concessions in Section E.
5. List the proposed Comparable Concession(s) that you request be approved as new Comparable Concession(s) in Section F.
6. Submit to TO/CMC.
Note: concessionaire and TO/CMC to complete all yellow cells.
Instructions for Concession Management Company/Terminal Operators (CMC/TO):
1. Review the Comparable Concession listed in Section F.
2. Approve the Comparable Vendors in Section F, or if Not Approved, return to Concessionaire for revision.
3. Once the Comparable Concession are approved, provide the name and position of the (CMC/TO) that completed and approved this form in Section C.
4. Submit to PANYNJ through Microsoft Teams.
Port Authority will Sign-Off on their Approval in Section D.

Section A: Concessionaire Information
ConcessionaireStore Name
Concept TypePrice Rating
CuisineCategory Designation

AirportTerminal
Pre/Post Security
Store Location(s) Description(s)Space Number(s)Terminal Operator (TO)Concessions Manager (CM)Happy Food Co.
Rupert Jee's Hello Deli
Restaurant - Fast Casual ($-$$)$$
Deli
Non-Branded

Section B: Concession Submission Period Information
Period2022
4/15/2022

Airport Concession Location Decription Details<Provide information about the Airport Concession Location that will assist tounderstand the compariable locations> Concessionaire can provided
attachments i.e. product list or renderings to assist with the review

Date Submitted:
Concession Opening Date:
6/30/2021
Section C: Comparable Concession Change Form Sign Off
EntityPositionName
VP Operations
Jane Smith
Happy Food Co.
General Manager PA Airports
Ellen Daniels
AB Concessions Mgt
John Doe
TerminalCo.
Commercial Officer
Section D: PANYNJ Approval
Port Authority of New York and New Jersey
PA NY/NJ Concessions Manager
Section E: Existing Approved Comparable Concessions
Comparable Concession
Name:
Address
Old 1
2nd Ave Deli
1442 1st Ave., New York, NY 10021
Old 2
Anita's Deli & Grocery
180 Lexington Ave, New York, NY 10016
Times Deli
158 W 44th St #1, New York, NY 10036
Old 3
Old 4
Wawa
555 New Durham Rd, Piscataway, NJ 08854
Old 5
Old 6
List 3-6 Comparable Concessions as Needed
Section F: Proposed Comparable Concession(s) for Replacement and Approval
Comparable Concession
Name:
New 1
2nd Ave Deli
New 2
Anita's Deli & Grocery
New 3
New 4
New 5
New 6
List 3-6 Comparable Concessions as Needed

Katz's Delicatessen
Wawa

EWR
C
Post-Security
C1, C2, C3
37, 63, 95
TerminalCo.
AB Concessions Mgt

Address1442 1st Ave., New York, NY 10021
180 Lexington Ave, New York, NY 10016
158 W 44th St #1, New York, NY 10036
555 New Durham Rd, Piscataway, NJ 08854

Date

4/15/2022
4/25/2022
4/25/2022
4/30/2022

Websitewww.enterwebsitehere.com
www.enterwebsitehere.com
www.enterwebsitehere.com
www.enterwebsitehere.com

Concept
Restaurant - Fast Casual ($-$$)
Restaurant - Fast Casual ($-$$)
Restaurant - Fast Casual ($-$$)
Restaurant - Fast Casual ($-$$)

Websitewww.enterwebsitehere.com
www.enterwebsitehere.com

Concept
Restaurant - Fast Casual ($-$$) Deli
Restaurant - Fast Casual ($-$$) Deli

www.enterwebsitehere.com
www.enterwebsitehere.com

CuisineRestaurant - Fast Casual ($-$$) Deli
Restaurant - Fast Casual ($-$$) Convenience store, gas station, deli

Additional Comments

April 11, 2022

Cuisine
Deli
Deli
Deli
Convenience store, gas station, deli

6

Location Match (Y/N) Price Rating Category Designation Photos Provided/On Website
Y$
Non-Branded
Yes
Y$
Non-Branded
Yes
Y$
Non-Branded
YesY$
BrandedYes

Concessionaire Justification Comments

Terminal Operator Review (Y/N)
Y
YYY

Location Match (Y/N) Price Rating Category DesignationY$
Non-BrandedY$
Non-Branded

Concessionaire Justification Comments
No change
No change
Replacement due to menu change, morecomparable products
No change

Terminal Operator Review (Y/N)
Y
Y

Y
Y

$
$

Non-Branded
BrandedY
Y

PANYNJ Concessionaire Street Pricing Standards & Procedures Manual
Version 2.0
6.

Corrective Action ReportMonthly Corrective Action Report
Refer to Pricing Manual Section 8.2
Instructions for Concession Management Company/Terminal Operators (CMC/TO):
1. The TO/CMC must conduct on-site spot checks of Concessionaire locations to confirm that pricing is consistent with the most recently approved FMB Analysis, all pricing labeling and signage
requirements are being met, and Value for Money offerings are compliant with the approved Value for Money Plan.
2. The Concessionaire will correct any areas of non-compliance within forty-eight (48) hours of receipt of notification by the TO/CMC.
3. On a monthly basis, the TO/CMC shall compile all discrepancies and resolutions in the report below and provide it to the PANYNJ for review.
If the Concessionaire does not make appropriate adjustments to comply with the Street Pricing Policy within three (3) days of such notice of non-compliance, the products
and services which are not in compliance may be required to be removed from the Airport Concession Location, and liquidated damages may be imposed

Section A: TO/CMC Information
Terminal Operator
TerminalCo.
Concession Management Company
AB Concessions Mgt
Section B: Report Submission Period Information
PeriodAirportTerminal
Apr-22
5/5/2022

Date Submitted:
Section C: Corrective Action Report Sign Off
EntityPosition
AB Concessions Mgt
General Manager PA Airports
TerminalCo.
Commercial Officer
Section D: Port Authority Receipt
Port Authority of New York and New Jersey
PA NY/NJ Concessions Manager
Section E: Existing Approved Comparable Concessions
ID

Store Name

1

Bob's Burger

2
3
4
5
6

Rupert Jee's Hello Deli

April 11, 2022

EWR
C

Airport Concession Location Decription Details<Provide information about the Airport Concession Location that will assist tounderstand the compariable locations> Concessionaire can provided
attachments i.e. product list or renderings to assist with the review

Jane Smith
Ellen Daniels

Name

Date

5/1/2022
5/4/2022
5/10/2022

Concessionaire

Location Description

Space Number

Happy Food Co.
Happy Food Co.

C1 Post-Security near gate C73
C2 Post-Security near gate C109

37
95

7

Pricing Discrepancies
16 oz beer approved at $8 on the FMB but is listed on
the menu for $10
Prices were not displayed for three sandwiches

Date Found

Corrective Action
Tenant updated menu and POS system to reflect the
4/1/2022 previously approved price4/5/2022 Price labels added to display case

Date Corrected

Terminal Operator Confirmed Correction(Y/N)

Y - Photo attached4/3/2022
4/6/2022 Y - operation staff confirm; Photo attached