ComparativeResearchontheJapanese

Public Awareness of “Value of Sport” and“Fairness"

March 2014
(FY2013)
Copyright©JAPAN Anti-Doping Agency | All Rights Reserved.

Table of contents
1． Overview ................................................................................................................................................................................ 1
1.1 Research Objectives............................................................................................................................................................ 1
1.2 JADA’s past researches .......................................................................................................................................................
1.3 Target and survey methodology ..................................................................................................................................
1.4 Survey Items ...............................................................................................................................................................................
1.5 Survey period ..............................................................................................................................................................................
1.6 Survey results .............................................................................................................................................................................
2． Results of Questionnaire Survey .......................................................................................................................
2.1 Status of sport activities and public interest in sport ................................................................................
2.2 Tokyo was elected as the host city for the 2020 Olympic and Paralympic Games ............
2.3 “The value of sport” ...............................................................................................................................................................
2.4 “Fairness in sport” ...................................................................................................................................................................
2.5 Reason you think “unfair” .................................................................................................................................................
2.6 What do you consider doping? ......................................................................................................................................
2.7 What do you want to transmit from Japan to the world through sport and the 2020
Olympic and Paralympic Games? ...............................................................................................................................
2.8 Quality and condition required for top-level athlete and Japanese national teamplayers ..............................................................................................................................................................................................
3． Analysis and Study .........................................................................................................................................................
3.1 Analysis on “fair” ......................................................................................................................................................................
3.2 Study on doping and fairness ........................................................................................................................................
3.3 Analysis and study on qualifications and conditions required for top-level athlete andJapanese national team players..................................................................................................................................
3.4 Suggestions for the future ................................................................................................................................................
4． Reference ................................................................................................................................................................................
4.1 Question items ...........................................................................................................................................................................

i1． Overview
1.1Research Objectives

1.1 Research Objectives
Since the establishment of the World Anti-Doping Agency (hereafter referred to as“WADA” in 1999, anti-doping activities have been globally extended. Meanwhile, theJapan Anti-Doping Agency (hereinafter referred to as “JADA”), established in 2001, hasbeen implementing international activities based on the involvement of the Governmentof Japan in the WADA Executive Committee, as well as promoting anti-doping activitiesin Japan.
The World Anti-Doping Code acknowledges the mandatory need for stakeholders ofanti-doping activities to be involved in anti-doping education and research and provides
guidelines for the same. JADA over the three consecutive fiscal years of 2009, 2010,
and 2011, conducted the survey and research in order to promote anti-dopingeducation. These researches aimed to identify the corelationship between the athletes’
understanding, consciousness, and action towards anti-doping, and emphasised theimportance of relating anti-doping with their daily life. In addition, 2011 survey andresearch was conducted on the public regarding their expectations towards sport andelite athletes and it has been found that the public values ethics and fair play of top
athletes as a very important element.
Given the increasing number of domestic and overseas cases involving inadvertent
infringements of anti-doping rules due to ingesting prohibited substances contained insupplements, the research in FY 2012 ascertains the actual status of supplement use
and awareness of using supplements, etc. among university athletes at a high level ofperformance.
The International Olympic Committee Session held in Buenos Aires, Argentina, onSeptember 7, 2013, elected Tokyo as the host city for the 2020 Olympic and Paralympic
Games. This success was thanks to “All-Japan” efforts on the Olympic bid campaign.
Although various factors contributed to the success, it is recognized that Japan’scommitment to anti-doping activities as well as clean sport in Japan was one of the key
drivers. By 2020, as well as the hosting of the Olympic and Paralympic Games, we mustalso redouble efforts to promote education, raise awareness among athletes anddisseminate the value of sport, including clean sport and fair play, etc. through Japan’s
sport to the world and contribute to overall sporting activities in the process.
Anti-doping activity is an initiative which sets out “fairness” in concrete form.
Accordingly, the survey and research in FY 2013 was conducted to ascertain publicawareness, etc. of the value of sport and fairness (and unfairness) of doping, etc., touse the same as benchmarks for education, awareness-raising activities anddissemination of information in future.