Wakayama Federation of Small Business Association
Obtains First Rights Offered by Peach to Name its Aircraft
Adorned with an ad for a local specialty shop
to introduce the appeals of Wakayama

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A Peach aircraft will be operated under the name of “Wakayama Kishukan Kansai
Airport Shop Aircraft”
Logo sticker for “Wakayama Kishukan Kansai Airport Shop” to be put up on thedoor of the aircraft
Operation scheduled for Oct. 1, 2015 - Oct. 31
Original announcements to be made aboard named aircraft

OSAKA October 1, 2015 - Peach Aviation Limited (Peach; Representative Director & CEO:Shinichi Inoue) has announced that starting today, it will operate the aircraft adorned with
the name of the local specialty shop “Wakayama Kishukan Kansai Airport Shop”. The Peach12
aircraft*1 (aircraft registration: JA812P) will be emblazoned with the logo sticker on the front
left door area used by passengers for boarding and disembarking for a period of one monthfrom October 1 through 31. This will be Peach’s first offer for a business or organization to
obtain the right to name its aircraft.
Peach has been taking various initiatives to date with local municipalities and organizations in a bid toinvigorate the Kansai region. As a part of such efforts, it has decided on this occasion to collaborate
with Small Business Association of the Wakayama Federation. It hopes to bring in tourists bydisseminating the appeals of Wakayama to large numbers of people through the local specialty shop
“Wakayama Kishukan Kansai Airport Shop”.

Logo for “Wakayama Kishukan Kansai Airport Shop”
Peach will make original in-flight announcements to introduce “Wakayama Kishukan Kansai AirportShop” in a bid to have more people become aware of its presence. It will also distribute flyers onsome of its routes, regardless of the type of aircraft. It plans to hand out flyers on the three routes
from Sendai, Fukuoka, and Seoul (Incheon) that fly in to Kansai Airport, where specialty items ofWakayama like “Kagero”, a famous confection of Kishu, and “Zeitaku Chazuke with Kishu Nanko Ume”,
rice in green tea with a whole Kishu Nanko Ume (salt-pickled plum), will be given away as gifts toPeach passengers who bring the flyers with them when they shop at “Wakayama Kishukan Kansai
Airport Shop” on a first-come and first-served basis (quantities will be limited).
In addition to rights to name its aircraft, Peach has a wide variety of advertising initiatives that linkspace on its aircraft, its owned media, and in-flight services. Leverage these opportunities to boost
recognition of your company or to promote your products.
For details, please see Peach’s ad media materials at:(http://www.flypeach.com/jp/ja-jp/ad_menu.aspx）“Peach flies and changes lifestyles. Peach flies and changes regions.”—embracing this concept, Peach
will continue to take aggressive measures to help invigorate not only its destination points but all theareas with which it interacts.
*1

Peach owns 16 aircraft as of October 1, 2015.

<Overview of aircraft advertisement for “Wakayama Kishukan Kansai Airport Shop”>
・Name of aircraft:”Wakayama Kishukan Kansai Airport Shop Aircraft”
Period of operation:
October 1, 2015 – October 31, 2015 (scheduled)
Subjected aircraft:
JA812P (scheduled)
・In-flight announcements
to be made between

October 1, 2015 – October 31, 2015
(same period as aircraft operation)・In-flight distribution of flyers
Subjected routes:
Flights from Sendai, Fukuoka, and Seoul (Incheon) arriving in Kansai
Airport
Period of distribution:
October 1, 2015 – December 31, 2015
Shopper privileges:
Free gift giveaway to passengers who bring the flyer when they shop
at “Wakayama Kishukan Kansai Airport Shop”. Gifts will include“Kagero”, a famous confection of Kishu, and “Zeitaku Chazuke with
Kishu Nanko Ume”, rice in green tea with a whole Kishu Nanko Ume.

【Items to note】
・Offer of specialty items from Wakayama prefecture will continue while supplies last.
・In-flight announcements may not be made depending on conditions of operation.
・Flyer distribution will continue while supplies last.

website： www.flypeach.com
Facebook page： www.facebook.com/peach.aviation
YouTube official channel： www.youtube.com/user/PeachAviation