Biodiversity Conservation
Case Studies（Second Edition）

March 2013

Four Electrical and Electronic Industry Associations

Biodiversity WG

The Japan Electrical Manufacturers' Association
Communications and Information network Association of Japan
Japan Electronics and Information Technology Industries
Association
Japan Business Machine and Information System Industries
Association

【Contents】
1. WG Member
2. Introduction
3. Case studies
A．Management (management to support biodiversity conservation)
B．Land use (initiatives at the factory(plant))
C．R&D /Planning
D．Procurement of raw materials
E．Product manufacturing
F．Packaging/transportation
G．Sales
H．Usage
Ｉ．Recovery/recycling/disposal
J．Communication
K．Social contribution activities
L．Contributions to a productive ecosystem by products/services

4. The relationship between the electrical and electronic industries and biodiversity
・“The relationship between the electrical and electronic industries and biodiversity”
・Definition of vocabulary used in “The relationship between the electrical and electronic industries
and biodiversity”

11． WG Member

Chairman
Yuka Maezawa

Fujitsu Limited

Ayako Kohno

Hitachi,Ltd.

Masamichi Okano

Shimadzu Corporation

Yuuki Mashiba

Sharp Corporation

Junji Katsuta

Sony Corporation

Kazuya Fujieda

Toshiba Corporation

Koichi Inagaki

NEC Corporation

Shinichi Iida

Panasonic Corporation

Mitsuru Yamada

Fuji Electric Co.,Ltd.

Yoshio Isogai

Mitsubishi Electric Corporation

Miku Ito

Meidensha Corporation

Kiyoshi Saito

The Japan Electrical Manufacturers' Association

Yu Kuwahara

The Japan Electrical Manufacturers' Association

Masayuki Sano

Communications and Information network Association of Japan

Tetsuya Tajima

Japan Electronics and Information Technology Industries

Vice Chairman

MemberSecretariat

Association
Minoru Kobayashi

Japan Business Machine and Information System Industries
Association

22. Introduction
Life on Earth has, in the 4 thousand million years of its existence in history, adapted to thrive invarious environments. As a result, an estimated 30 million types, including the unknown, of life
have been born. Our lives are also made due to a beneficial ecosystem (ecosystem service) which
has many of these species as a base for biodiversity. However, on the other hand, in the past 50yrs,
biodiversity is said to have been damaged to the extent that this service can no longer be provided(Millennium Ecosystem Assessment), also as an effect of the last hundred years or so of humanactivity the rate of the extinction of species is thought to have accelerated 1000 fold making thestate of biodiversity extremely serious.
Our dependency on fossil fuels up until now has supported society but with the maximum
consumption of raw materials, this has reached its limit and to protect the ecosystem (biodiversity)and utilizing them in a sustainable manner is the key realizing a rich society.
In October, 2010, the 10th meeting of the Conference of the Parties (COP10) was held in Nagoya,and the importance of specific activities in business and responsibility regarding biodiversity wasreconfirmed.
With a goal to promote and support the four electrical and electronic industry associations, thisbiodiversity WG was established in May 2011.
This report is a collection of activities of the WG in its first year and has examples of activities of
employees in each company regarding work in the electrical equipment and electronics sector.
As well as considering business as a responsibility to society, we would be pleased if you could
consider this as a way to understand biodiversity, to find how to promote biodiversity within yourcompany and make efforts to develop.

33. Case Studies

Case Studies
Activities of biodiversity WG members are gathered as case studies.
The ranges of activities were categorized into A-K as below.
Also, the number of each case study (the number at the top left) correspond to the category
number of the “The relationship between the electrical and electronic industries andbiodiversity” attached at the end.

《Business activity categories》
A．Management (management to support biodiversity conservation)
B．Land use (initiatives at the factory(plant))
C．R&D /Planning
D．Procurement of raw materials
E．Product manufacturing
F．Packaging/transportation
G．Sales
H．Usage
Ｉ．Recovery/recycling/disposal
J．Communication
K．Social contribution activities
L．Contributions to a productive ecosystem by products/services《Influence on the ecosystem categories》
１．Development/ improvement, Change of habitat
２．Climate change
３．Over exploitation
４．Alien species
５．Pollution
６．Reduction of use
4

《Contents of case studies》
Global initiatives from “Sharp Biodiversity Initiative”

【A】

… 6

Green Star Program- Environmental assessment system for business activities -【A, B-1,4,5,6】 … 8

WBCSD Guide to Corporate Ecosystem Valuation (CEV)Translation to Japanese- Contribute to Promote the Assessment Methodology relating to Businesses and the Ecosystems
【A,J】

… 11

Established policies for biodiversity

【A】

… 12

Survey of Vegetation and Conservation of Rare Species【B-1,4】… 14

Survey of life around the NEC building【B-1,6】… 15

On-site biodiversity assessment

【B-1】

… 17

Protecting On-site Greenery

【B-1】

… 19

Assessment of company land using Easy HEP

【B-1】

… 21

Biodiversity survey on-site and in the surrounding region【B-4,5】… 23

Planting changes at the manufacturing sites【B-4,5】… 24

Panasonic model project for biodiversity【B-4,5】… 25

Our buildings that consider biodiversity【B-4,5】… 27

Observation of life in and around the work place【B-6, J】

… 28

Use of “Biomimetics “ in product development【C-2,3】… 30

A quantitative assessment of impact on biodiversity【C-2,3】… 32

Green Procurement from Biodiversity point of view

【D-1,2,3】… 33

Promotion efforts of biodiversity by suppliers【D-1,2,3】… 35

Conservation of water resources through recharging groundwater

【E-1】

… 36

Multifaceted approach of business activities and social action programs【E-2,3, J, K】… 38

Ballast Water Purification System(ClearBallast)【E-5, L】

… 40

Cleaning factory waste water and reuse in paddy fields

【E-5】

… 41

Countermeasure against alien species in plant

【F-4】

… 42

Product Assessment from Biodiversity viewpoint【G-1,2,3,5】… 43

Solar-Powered Desalination Plant【H-1, L】

… 45

Development of Educational Tool to Learn Biodiversity【J,K】

NEC Rice Paddy Cultivation Project : Changes in life before and after the project

… 46

【K】

… 47

Support of crane conservation around Kushiro utilizing ICT

【K】

… 49

Progress of the “Nagomi no Sato” projectin Kumamoto prefecture

【K】

… 50

Nature observation classes by employee leaders

【K】

… 51

5

Four E and E Industry Associations
Biodiversity WG

ASharp Corporation

Global initiatives from “Sharp Biodiversity Initiative” (1/2)
【Outline】
Based on “Sharp Group Policy on the
Sustainable Support of Biodiversity”, the“Sharp Biodiversity Initiative” was madewhich collates the specific progressmeasures, and the group is proceedingwith incentives for biodiversity from bothbusiness activities and social action
programs.
【Biodiversity Conservation Viewpoint】
Since Sharp both affects and benefits from biodiversity, it is crucial that it protects
and makes sustainable use of it in all of its business activities.
Through business activities, it is important to continually proceed with reducing
the impact on biodiversity and take appropriate actions rooted in culture or the
local life in contributing to society.
6Four E and E Industry Associations
Biodiversity WG

ASharp Corporation

Global initiatives from “Sharp Biodiversity Initiative” (2/2)
【Highlights】① The “biodiversity check lists” based on “Sharp Biodiversity Initiative” has established uniqueevaluation criteria. Based on these evaluation criteria, the progress of each company in thegroup regarding the initiatives is regularly quantized.
② Featured initiatives collected in the assessment were collected in case-studies and publicizedon the Japanese, English and Chinese Intranet, and sharing the good examples is linked toincreased employee awareness.
《Practical use of good examples 》【2010 edition】【2011 edition】

Good Examples towards Biodiversity Conservation andSustainable Use
Japanese (right), English (centre), Chinese (right)

At the Kameyame factory, Japan, reference wasmade to an initiative in the case studies of an
English production base being in harmony with thesurrounding ecosystem, and work on an on-sitebiotope was started,and currently 70 species oflife can be seen, such as
the common skimmer
or migratory locust. 【Sothern Cattail, Scarlet skimmer】【Next Step】
Assessment and feedback from all bases based on the “biodiversity check lists” are also
carried out this year, and through progress management at each company and horizontallydeveloped good examples , sharp will continue to make such efforts at a deeper level, and will
work hard to protect biodiversity around the world.
7【Related URL】 http://www.sharp-world.com/corporate/eco/environment/biodiversity/index.html

A,B-1, 4, 5, 6

Green Star Program- Environmental assessment system forbusiness activities - (1/3)

Four E and E Industry Associations
Biodiversity WG

Sony Corporation【Outline】
To achieve the ultimate goals of the 4 key perspectives (climatechange, resource conservation, chemical substance management
and the biodiversity conservation) of Sony’s Road to Zeroenvironment plan, each site's activities are evaluatedcomprehensively through quantitative and qualitative assessment
criteria.
Activities until 2015 focus on achieving Sony Group's GreenManagement 2015 mid-term environment targets. Assessment
criteria comprised of numerical targets and countermeasures aredeveloped, and activities for reducing environmental impacts arepromoted while managing attainment levels.
Level that shows the attainment of the mid-term targets is four stars.
All sites are thus striving to earn a four-star rating by 2015.

Example of qualitative assessment criteria
ClimatechangeHard aspect

Monitor energy use with appropriate monitoring system, introducing highly efficient systems and equipment.

Soft aspect

Monitor energy use and raise employee awareness.

Resources

Waste

Reduce of generated waste, promote resource recovery and recycling, and ensure proper processing by
waste companies.

Water

Monitor water use, raise conservation awareness and take steps to conserve water.

Chemical substances

Monitor handling amount, amount released and transferred, and replace with alternative substances

Biodiversity

Promote sustainable use of ecosystem services, and conduct land use management and greening
activities8A,
B-1, 4, 5, 6

Green Star Program- Environmental assessment system forbusiness activities - (2/3)

【Biodiversity Conservation Viewpoint】
Specific measures necessary when carrying out
biodiversity-related activities at sites and its
surrounding areas are classified (see table at right).
Such activities include biodiversity conservationand land use, green space management andgreening activities undertaken from a biodiversity
perspective at business sites.
Each item is ranked on a scale of one to fivedepending on the content of the measure, enabling
self-assessment of measures undertaken by sites.
Through this process, each site embarks on a
step-by-step approach to conserve biodiversity at
its sites in line with the local area's uniquecharacteristics.
Make mechanisms to enable qualitative
improvement.

Four E and E Industry Associations
Biodiversity WG

Sony Corporation▼Biodiversity Assessment for the Green Star Program
Items

Measures- Mid Range Plan for Biodiversity Conservation- Improvement of environment for living things- Consideration to the ecological network

1.Establish MRP for Biodiversity
Conservation- Consideration to the ecological services related to siteand business- Consideration to the three-dimensional vegetation- Adoption of local species- Measures against alien species- Appropriate management and use of chemical
substances

2.Management and Measures for
Biodiversity Conservation- Effective use of organic resources- Consideration to bad effects on (disturbance of) the
ecosystems caused by emissions- Grasping and conserving endangered species

3.Measures for Avoidance,
Minimization, Restoration,
Improvement and Offset- Restoration / improvement / offset for the ecosystems

4.Consideration throughProcurement- Procurement that leads to biodiversity- Performing environmental assessments that include
biodiversity assessments- Switching to paper which considers biodiversity- Providing education for biodiversity

From quantitative focus

5.Enlightenment Activities for
Biodiversity- Cooperation with stakeholders- Training person in charge- External communication- Reputation from the public and external parties

To qualitative improvement
Improve quality of the total ecosystem
Conserve and generate biodiversity

6.Local Activities for Contributing toBiodiversity Conservation- Engaging in activities for contributing to local
environment conservation- Support for organizations that engage in biodiversity
conservation activities- Conserve a wildlife sanctuary9A,B-1, 4, 5, 6

Green Star Program- Environmental assessment system forbusiness activities - (3/3)

Four E and E Industry Associations
Biodiversity WG

Sony Corporation【Points on Implementation】
To implement biodiversity activities, criteria and targets are necessary
Methods that assess land use and greening activities from biodiversity point-ofvies are necessary
Green Star program

Explains specific methodology regarding land use and greening activities that
accounts for biodiversity conservation.
Each item is ranked on a scale of one to five, enabling self-assessment.
Sets how far one should go (target)【Issues】
How should the difference in levels of initiatives between sites be resolved?
Since understanding of the natural environment (ecosystem) and biodiversity
differ from country to country, what should be done about the contents andtargets of the initiatives?
【Related URL】

Japanese: http://www.sony.co.jp/SonyInfo/csr_report/environment/biodiversity/site/index2.html
English: http://www.sony.net/SonyInfo/csr_report/environment/biodiversity/site/index2.html
10Four E and E Industry Associations
Biodiversity WG

A, J

Hitachi, Ltd.

WBCSD Guide to Corporate Ecosystem Valuation (CEV)Translation to Japanese- Contribute to Promote the Assessment Methodology relating to Businesses andthe Ecosystems【Outline】
The CEV guide was compiled for a better business decision
making process by clearly assessing both the degradation to
ecosystems and the profit gained from ecosystem services.
The WBCSD (World Business Council for Sustainable
Development) published the original version in English in April,
2011, and the Japanese translation was made available in May
and it is available on the web and in print.
The Hitachi group, as a co-chair of the WBCSD Ecosystems
Focus Area, participated in a road test of the development of the
CEV guide, and several businesses in the group had tested the
CEV methodology so far.
Using CEV, we hope to encourage all people concerned about
the environment, such as the employees in the company’senvironment department, to be more concerned with theenvironment, and promote ecosystems conservation initiatives aspart of their business strategies.
【Biodiversity Conservation Viewpoint】
Guide to Corporate Ecosystem
In the past, ecosystem conservation activities were considered as part ofValuation（CEV)
the company’s social contribution activities.
The CEV report (Japanese language version)
can be downloaded from the Hitachi website.
In this guide, a useful assessment methodology for decision making
Search for “Hitachi CEV”
is introduced, in order to further enhance the ecosystem conservation
In Japanese:
activities that are linked to the core of the business activities.
11

http://www.hitachi.co.jp/environment/vision/ecosystem_cev.html

Four E and E Industry Associations
Biodiversity WG

A

Mitsubishi Electric Corporation

Established policies for biodiversity (1/2)
【Outline】
The Mitsubishi Electric group established the biodiversity action guidelines.
Business activities are always aware of ecosystem impact, and workers with differing job content
all make efforts towards reducing the impact on the ecosystem at the workplace.
【Highlights】①All workers have read the Biodiversity
action guidelines and are aware of therelationship between their work and theecosystem.
②While finding and removing new
actions, the meaning of environment
action initiatives until now are reviewed
and strengthened.
【Task Ahead and Next Step】
There are differences in how this isinterpreted and the transparency ofunderstanding, so understanding is to be
deepened through educational activities
URL：http://www.mitsubishielectric.co.jp/corporate/eco/biodiversity/guideline/index.html (Japanese)
http://www.mitsubishielectric.com/company/environment/ecotopics/biodiversity/outline/index.html(English)12

A

Four E and E Industry Associations
Biodiversity WG

Mitsubishi Electric Corporation

Established policies for biodiversity (2/2)
Mitsubishi Electric Group Biodiversity Action Guidelines
Resources & Procurement
Recognizing that we utilize globally procured natural resources such as minerals, fuels, and plants, weshall aim to preserve biodiversity in Japan and around the world by carrying out green procurement activities.
Product Design
In designing our products and services, we shall promote the effective utilization of resources and theefficient use of energy, as well as aim to prevent the emission of substances that pose a risk to theenvironment.
Manufacturing & Transportation
When commencing or making changes to land use such as when constructing factories or warehouses, wewill give due consideration to protecting the biodiversity of the land in question. And In manufacturing andtransportation, we aim to minimize energy use, waste generation, and the emission of chemical substances.
Sales, Usage & MaintenanceIn our sales activities, we will work to promote better understanding among our customers of the impactthat product/service usage and maintenance can have on biodiversity.
Collection & Recycling
We will actively develop recycling technologies and apply them to collected end-of-life products.
Understanding & Action
We will deepen our understanding of the importance of biodiversity and our relationship to it, and will
actively and voluntarily take actions necessary to coexist in harmony with nature.
Cooperation
All companies in the Mitsubishi Electric Group, including overseas affiliates, will act as one, in cooperation
with local communities, NGOs, and governments.
13

Four E and E Industry Associations
Biodiversity WG

B-1,4

SHIMADZU Corporation

Survey of Vegetation and Conservation of Rare Species【Outline】
Since 2011, SHIMADZU started surveying the plants growing
within the Sanjo Works grounds in Kyoto, Japan, to try anddetermine what types of plants are present in our immediatesurroundings.
Soon after starting the survey, we discovered a viola yedoensis,
a species that is rare species in Kyoto Prefecture, and are now
working to monitor and protect it.
【Biodiversity Conservation Viewpoint】- We feel and enhance the interest of biodiversity by rare species
nearby in our workplaces.
【Highlights】- We assessed what state vegetation in our workplace.
- We were provided an advice by the professionals
to identify the kinds of plants.
【Related URL】
SHIMADZU Corporation - Environmental and Cultural Activities
http://www.shimadzu.com/about/environmental/index.html
14viola yedoensis

Four E and E Industry Associations
Biodiversity WG

B-1, 6NEC Corporation

Survey of life around the NEC building（1/2）
【Outline】
NEC formed the “NEC group biodiversity action policy” in 2010. This clarified the relation
between each worksite and the ecosystem and required planned initiatives to protect biodiversity.
In 2010, a survey of living organisms near the NEC headquarters building was made under expert
guidance and the relation between the NEC headquarters building and the ecosystem was examined.
Thirty persons from the department in charge of maintenance of the building and areas around it as well as
employees of companies related to NEC participated in the survey. A variety of knowledge was acquired
including the types of birds and insects that gather in which seasons and their foods and feeds.

Installing a panel
about the habitat.

The life survey joined by the environment staff
and environmental development chief

Specified endangered plant species in habitats
around the building “Psilotum nudum”
15

Four E and E Industry Associations
Biodiversity WG

B-1, 6NEC Corporation

Survey of life around the NEC building（2/2）
【Biodiversity Conservation Viewpoint】•

The NEC building has many trees planted as the theme of “forests”. But, from the viewpoint of landscapeand maintenance, we always clean up the surroundings by cutting a lot of branches before seeds fall.
We understood that tree varieties that could be eaten by birds, so we had changed the maintenanceschedule.

【Highlights】••••

This was run in cooperation with external experts (NPO) with specialist knowledge of the ecosystem.
key men and departments that might relate to the measures participated in the survey so they could
understand its necessity.
Since the state of the plants and the species of birds and insects that gather there vary with the seasons, aplan was formed for the year to be run in each season.
After this survey, activities were linked to the other biodiversity protection, not just near the NEC
headquarters building. (For example, a nearby grass park began planting to attract butterflies.)

16

Four E and E Industry Associations
Biodiversity WG

B-1

Panasonic Corporation

On-site biodiversity assessment（1/2）
【Outline】
Panasonic aims to contribute to the conservation of biodiversity in the areas where ourbusiness sites are located. As a first step, we developed tools to quantitatively evaluate
the potential of contributing conservation of regional biodiversity per site.
■Assessment of the environment using aerial photography (80 points)(1) Size and layout of green area
(2) Quality of green area in biodiversity(3) Layout and quality of water environment＋■Assessment based on data and reference materials (20 points)(1) Green area on the site(2) Upper level plan made by the local government(3) Existence of rare creatures(4) Existence of symbolic species of the region＝
Scoring up to 100 points【Biodiversity Conservation Viewpoint】
This assessment is useful for finding higher-priority sites from biodiversity point of view.
17

B-1

Four E and E Industry Associations
Biodiversity WG

Panasonic Corporation

On-site biodiversity assessment（2/2）
【Assessment result】
Panasonic made an assessment of 121 sites, almost all
business sites in Japan. The result is shown as below;
・27 sites with over 70 points, which they have goodconditions for biodiversity conservation
・19 sites with less than 39 points, which they have severe
condition.
more than 80

Number of sites

1

26

70-79

27

60-69

Points(assessme
nt score)

25

50-59

23

40-49

9

30-39

6

20-29
less than 19

Image of a site with
Over 70 points

418

Image of a site withLess than 39 points

B-1

Protecting On-site Greenery（1/2）

Four E and E Industry Associations
Biodiversity WG

Hitachi, Ltd.
Six offices of the Hitachi group have been selected as SEGES “The 100 choices for Corporate Green connected
to Biodiversity (Sponsors: Organization for Landscape and Urban Green Infrastructure,
Ministry of Land Transport and Infrastructure)”. (Announced Oct. 2010)“The 100 Choices for Green Business linked to Biodiversity” was announced to coincide with thetime of 10th Conference of the Parties (COP10) of the CBD which was held in Nagoya Japan, and included
excellent cases of company efforts in protecting, building and utilizing nearby greenery.
【Biodiversity Conservation Viewpoint】
By protecting the natural environment in a company’s sites, the ecosystems such as the soil, water as well as
the flora and fauna are protected.

【Outline】

Central Research Laboratory (CRL)

Mito Works

Spring water is the source of a river Around 9,000 wild pine trees are
and have managed and maintained maintained as a quasi-forest at thewild trees that have grown since the time of building and by maintaining
founding in 1942. The spring water the green space around the pines,
is used to make an on-site pond
contributing to the formation andwhich is a habitat for swans andmaintenance of the regional
mallards and more than 40 bird
ecosystems. This includes the flora
species fly in, such as the bamboo and fauna living in the nearby swamp
partridge and starling.
and a flood plain. 19

Hitachi Industrial Equipment Systems
Co., Ltd. Nakajo Division
Around 70,000 Red Pine and 350 Yoshino
Cherry etc. are managed and maintainedwith 53% of greenery (Percentage of green
land on the premises). Regular habitat
surveys are made regarding on-site life
and the results are used as theenvironment management indicator.
Pheasants, hares, kites and owls wereconfirmed in spring, 2009.

B-1

Protecting On-site Greenery（2/2）

Four E and E Industry Associations
Biodiversity WG

Hitachi, Ltd.
【Highlights】①In the Works where the Awards were given, the maintenance and management of the greeneryare done by keeping the words of Hitachi’s founder, Namihei Odaira,“Do not cut good trees, build beside them”, and are maintaining and handling green
areas on-site that are close to its original habitat.
②At each Works, original methods are being carried out to realize ecosystem conservation activities.

Hitachi Cable Ltd.
Tsuchiura Works

Hitachi Appliances, Inc.
Tochigi Works

This place is located in Kidamari in In order to protect the natural
Tsuchiura city with rich pine trees of environment including on-site andthe old Mito highway. The “Kidamari in the surrounding regions, as wellwoods” was made to provide aas transferring and preserving thebiotope on-site to protect naturewild trees that were grown
and in addition to managing andoriginally at the time of thehandling the wild trees, efforts are construction, the location of themade to choose plants of local
green area was coordinated in
species with the aim of harmonizing such a way that the natural woods
the ecosystem with neighboring
are kept as much as possible.
Kasumigaura and the surrounding Also, a habitat survey of all flora
regions.
and fauna is made periodically.
20

Hitachi Institute ofManagement Development

With a natural woods and aspring pond, and thesurrounding hills, marshes andhilly woods are connected toform a natural park. As a resultof trying to protect the green
region, it is now a habitat forbirds such as the bulbul, starling,
Japanese White-Eye, Eastern
Turtle Dove and Japanese tit.
Since 2002, this place is opened
twice a year to the public as aplace for communication.

B-1

Four E and E Industry Associations
Biodiversity WG

Fujitsu Limited

Assessment of company land using Easy HEP*1（1/2）
【Outline】 In order to proceed with the initiatives for improving biodiversity in the factories and offices
held by the Fujitsu group, a method for assessing land use level (Easy HEP) was developed inconjunction with f. Professor Akira Tanaka of Tokyo City University.
For main factories, an assessment was made on 3
types of wild life selected for protection based on
their degree of suitability as a habitat regarding thecontinuity of the habitat environment in the factory
grounds and the “feeding”, “water”, “activity andrest” and “breeding” conditions and this is reflectedin the management plans for the work grounds.
【Biodiversity Conservation Viewpoint】
The suitability as an wildlife habitat
environment is assessed, and by managing thework grounds, this links to protecting thebiodiversity of the surrounding environment.
【Highlights】①Planning and assessment was carried out withthe participation of office workers and regional
stakeholders.
②A network including the surrounding green
areas, not just on-site areas were assessed withthe aim of measures linked to the continuity of*Method of Land use assessment
the regional ecosystem.
21

Four E and E Industry Associations
Biodiversity WG

B-1

Fujitsu Limited

Assessment of company land using Easy HEP*1（2/2）
Tama River

Safety of breeding space

V12
Supply source of nest
material(moss plant)
Dodorokigreen areas

Potential because of
making tree cave

Kawasaki factory
Riversideslope forest

Living situation of predator

1

V1

0.8
0.6

V11

0.4

V3 Medicine scatter
situation

0.2
V10

Safety of living place andResting place

V40

Presence of tree cave
V9
and birdhouse

V5
V8

V7
Cover type distribution in sphereof action*Continuity assessment of habitat environment in
the surrounding area

V2

Distribution of broad-leaved
deciduous /evergreen forest

Safety of feeding place

Water place for water
drinking and bathe

V6 Safety of water
place

Evaluation of great tit in forest※Source: Akira TANAKA (2006) Introduction to HEP-(Habitat Evaluation Procedure) manual, Asakura【Next Step】
In 2011, a model assessment was made of the Kawasaki plant located between the Tama Riverand the forest slope on the river terrace of the Tama river. Since then, the as well as proceedingwith measures at the Kawasaki plant, they have also spread to other main facilities.
*1： HEP（Habitat Evaluation Procedure）：
The shortened form of Habitat Evaluation Procedure, this replaces the conceptual ecosystem with a specific wildlife habitat, theaptitude of which is a land use assessment method that quantitatively assesses the “quality”, “space” and “time” of a habitat.
22

B-4,5

Four E and E Industry Associations
Biodiversity WG

Toshiba Corporation

Biodiversity survey on-site and in the surrounding region【Outline】

・Survey on-site flora and fauna.
・Survey of endemic species of the region and red data list.
・Have an external consultant perform a biodiversity potential
assessment.

Rare life discovered【Biodiversity Conservation Viewpoint】

・Conventional on-site plants have many foreign species(regardless of nationality) as the past aim was to increase thegreenery. To change these in consideration of biodiversity, theregional endemic species or existing life are examined and set as
basic data.
・By making on-site plants regional endemic species, contribution
to forming a regional ecosystem network can be expected.

【Highlights】

・Grasp the on-site flora and fauna.
・Grasp regional flora, fauna and endangered species.
・If there are biodiversity strategies at the regional municipality,
grasp that content.

Kingfisher (Yokohama Complex)

Kanto Dandelion (Fuchu Complex)【Next Step】

・Select an index of protection measures or attract life at each office.
・Set up policies that match the indexed life.
23

Sasayuri (Yokkaichi Operations)

B-4,5

Four E and E Industry Associations
Biodiversity WG

Toshiba Corporation

Planting changes at the manufacturing sites【Outline】

・On-site planting is changed from garden species (attractive to humans) to regional endemic species(attractive to regional wildlife).

【Biodiversity Conservation Viewpoint】
・By changing to plants liked by the desired life (butterflies), a biotope will be gained in several years.

【Highlights】
・By grasping the on-site and surrounding flora and fauna, the desired target can be selected.
For example, select the target focusing on butterflies.
・Consider endangered species as well as endemic flora and fauna.

Match the plants with thedesired butterflies (example)
Plants

Butterflies

Ramie

Asian Admiral

Heracleum L.

Old World
Swallowtail

Mugwort

Painted Lady

Target areas : Honshu, Shikoku, Kyushu

24

Ramie

Asian admiral (larvae)

Asian Admiral (adult)

Heracleum L.

Swallowtail (larvae)

Swallowtail (adult)Four E and E Industry Associations
Biodiversity WG

B-4, 5

Panasonic Corporation

Panasonic model project for biodiversity（1/2）
【Highlights】
Panasonic has started model project of biodiversity at Moriguchi and Kadoma areas in Osaka,
where our 12 business sites including the head office are located with various stakeholders.
The project aims to enhance of ecological network that connects the Yodo first-class river
running in the north of the areas and Tsurumi Green Park located to the south of the areas.
■Current status of green network at project area
4 approaches of the project

Yodo River

Panasonic sites① Make a green area for varied life
② Recovery of region specific biodiversity③ Scientific approach by monitoring method④ Collaboration with various regional
stakeholders

Tsurumigreen park
25

Four E and E Industry Associations
Biodiversity WG

B-4, 5

Panasonic Corporation

Panasonic model project for biodiversity（2/2）
【Collaboration with various regional stakeholders 】
For biodiversity conservation, collaboration with various regional stakeholders is mostimportant. Panasonic and Osaka prefecture established a council to examine measures forbiodiversity in cooperation with the local government, universities, and various businessorganization.
■constitution of the council

Businesses
Panasonic Corporation
InterRisk research Institute & Consulting Inc
Regional environmental Planning Inc
Sumitomo Forestry Landscaping Co.,Ltd
Takenaka Corporation

Local government

Universities

Osaka prefecture
Moriguchi city
Monma city

Kyoto university
Osaka prefecture university

26

Four E and E Industry Associations
Biodiversity WG

B-4, 5

Meidensha Corporation

Our buildings that consider biodiversity【Outline】
The “Think Park Forest” that encompasses our main building, “Think Park Tower”, is about
40% of the green land and comprises of a real forest in the city space.
Also, focusing on summer’s prevailing wind that blows from downstream of the Meguro
River water vein and Tokyo port, the “road of wind” was made.
The “road of wind” lessens the heat island phenomenon of not only on-site but in the city as
well and also functions as a “road of life” that is linked toregeneration of the ecosystem.
【Biodiversity Conservation Viewpoint】
By being aware of a countrified re-forestation thatcombines a primal feeling, a sustainable green
environment is formed that can contribute to the recoveryof biodiversity.
【Highlights】①The idea prioritizes the local move offlowering plants such as thistles which
bloom along on-site footpaths②The trees forming the framework of theforest utilize steady research③Builds a reliable relationship with local
residents (public meetings are held)

Think Park Forest from the air
27

Road of wind

A swallowtail visiting Think Park Forest

Four E and E Industry Associations
Biodiversity WG

B-6, J

Mitsubishi Electric Corporation

Observation of life in and around the work place (1/2)
【Outline】 Attentively observe life in green areas in the workplace, surrounding region and in the air.
【Biodiversity Conservation Viewpoint】
For offices with a coherent green space, especially in a city,
the possibility that they form part of the combined ecosystemand the surrounding region is high. By observing wildlife, therole of the office in the regional ecosystem can be reviewed.
【Highlights】①Verify insect and plant/animal life in areas connected to onsite green areas or regions and plants.
②By classifying identified species, endangered, fixed andmigratory species, results deepen through understanding.
③Ask for cooperation from regional experts and environment
NPO’s during operation prevents bias assessments.
【Task Ahead and Next Step】
Regular observations in each season or, throughexamining the ecological chain of mountains, forests, rivers
and oceans in a radius of a few km will allow for better
Observations of life around thegreen maintenance of the regional ecosystem.
workplace A0 poster
URL http://www.mitsubishielectric.co.jp/corporate/eco_sp/biodiversity/study/index.html
http://www.mitsubishielectric.com/company/environment/ecotopics/biodiversity/study/index.html
28

Four E and E Industry Associations
Biodiversity WG

B-6, J

Mitsubishi Electric Corporation

Observation of life in and around the work place(2/2)
Observations of life around the workplace picture book of lifeat each workplace

Observations of lifearound the workplace
A4 booklet

29Four E and E Industry Associations
Biodiversity WG

C-2, 3

Sharp Corporation

Use of “Biomimetics “ in product development（1/2）
【Outline】
Biomimetics are translated as bio-imitation in Japan yet, by observing the functions ofliving organisms in nature, this refers to corresponding equipment or machinery usedby humans. Here, we use biomimetics in developing Indoor and Outdoor Units of airconditioners and have found it useful in improving airflow efficiency.

Airflow efficiency is improved
through technology imitating
nature as a model

Nature wing
Dragonfly
wings reduce
air friction

Albatross wings
are suited tolong-haul flights

Golden eagle
wings for air
control

Cross-section of new
dragonfly wing fan

The depressions cause eddies to form
which act like bearings【Biodiversity Conservation Viewpoint】
From the point that the features and forms of animals and insects and diverse
ecosystems are used in manufacturing, business activities are working onsustainability and securing biodiversity.
30Four E and E Industry Associations
Biodiversity WG

C-2, 3

Sharp Corporation

Use of “Biomimetics “ in product development（2/2）
【Highlights】① Looking at the dents and bumps on the surface of a dragonfly’s wing andutilizing them in the fan of indoor unit, we could improved the airflow
efficiency .
② Applying the fine, pointy shape of an albatross’ wings to the ends of a fan ofoutdoor unit, we realized an efficient fan with low air resistance.
③ Looking at the split ends of a golden eagle’s wings and applying it to the fanof outdoor unit, the fan was more efficient by firmly grasping the air.
■Conventionalpulsator■Dolphinbars
Conventionalpulsator
Dolphin bars
【Next Step】
Biomimetics are applicable to washing machines
and the like, not just to air conditioners.
By utilizing the principle of a dolphins highspeed stroke to a pulsator, strong water flow
can be generated in the longitudinal direction
ES-TX600
ES-TX810
Further 2L
making it possible to wash using less water
Water usage for
87L
water
8kg of washing: 89l(image)savingthan in conventional models. Hereafter,(image)various product developments will utilize the knowledge from the ecosystem.
31

Four E and E Industry Associations
Biodiversity WG

C-2, 3

Fujitsu Limited

A quantitative assessment of impact on biodiversity【Outline】 The relationship between business activities and biodiversity are adjusted and method
to quantitatively assess the impact on biodiversity by business activities is made. Quantitative
targets to reduce the impact of business activities are set and promoted in group activities.

*Quantitative assessment flow

【Biodiversity Conservation Viewpoint】
Impact on biodiversity is quantitatively
assessed and by proceeding towards ameasureable target, the effects of measures andlevel increases of each company are grasped
which is linked to sustainable re-growth.
【Highlights】 Using existing assessment
methods such as LIME2, indices relating to“damage to the ecosystem by businessactivity” or “ecosystem value” are assessed.

*Business activity range and impact factors

32Four E and E Industry Associations
Biodiversity WG

D-1, 2, 3

Panasonic Corporation

Green Procurement from Biodiversity point of view（1/2）
【Outline】
Panasonic created the Panasonic Group Green Procurement Guidelines for Wood toconserve biodiversity and sustainable resource usage after thorough consultations
with the World Wide Fund for Nature (WWF) Japan.

【Biodiversity conservation viewpoint】
The guidelines is useful as promotion tool for green procurement and risk reduction of
procurement of timber and wood materials with risk.
33

Four E and E Industry Associations
Biodiversity WG

D-1, 2, 3

Panasonic Corporation

Green Procurement from Biodiversity point of view（2/2）
【The survey of Green Procurement for wood in FY2012 】
The progress of Green Procurement is grasped every year with supplier’s cooperation.

Category 3
0.6%■Example of Category 1

Category 2
24.8%

E-FloorEco product award

Approx420,000m3
Special hard chip board
The base is new material using 100% wood
resources recycled from construction waste

Category 1
74.6%【Ｔａｒｇｅｔ】
we aim to make progress in eliminating procurement from category 3 by FY2013.
34

D-1, 2, 3

Four E and E Industry Associations
Biodiversity WG

Fujitsu Limited

Promotion efforts of biodiversity by suppliers【Outline】
Within the framework of green procurement activity, the activities of suppliers relating tobiodiversity protection are assessed on 3 levels of indicators and initiatives are requested.
Meetings and seminars are held at which the importance of biodiversity protection initiatives,
initiative content, and procedures are explained directly to the suppliers. Also guidelines thathave case studies and detailed explanations as reference for activities, and checklists that canconfirm the link of nearby environmental activities and biodiversity are made and by providingthem to the suppliers, integrated activities can be promoted.
【Biodiversity Conservation Viewpoint】
By promoting initiatives with suppliers,
damage to biodiversity in the supply chain isprevented and is linked to sustainable use of
biodiversity.
【Highlights】① A 3 stage action index ispresented② Supplier meetings/
seminars are held
③ A “Biodiversity
guideline forsuppliers” action guideline ispresented.
35

E-1

Conservation of water resources throughrecharging groundwater（1/2）

Four E and E Industry Associations
Biodiversity WG

Sony Corporation【Outline】
At Sony Semiconductor Corporation Kumamoto Technology
Center (Kumamoto TEC), a member of the Sony Group, a lot ofwater is used for manufacturing semiconductors.
Thus, groundwater was recognized as an important ecosystemservice. Kumamoto TEC has been working since 2003 with local
residents and various stakeholders to recharge the groundwater.
Mechanism: During summer and autumn, paddy fields are filledwith water drawn from a river prior to planting and/or after
harvesting, causing the water to penetrate into the soil andultimately return to the aquifer.
Recharge volume in 2010: 2.04 million m3
This is more than Kumamoto TEC’s yearly water usage(including water and groundwater).
Further, Kumamoto TEC purchases a portion of the rice
harvested each year from the paddies within the groundwater
recharge area to serve in its staff cafeteria, thereby contributing
to the region by supporting local farmers.
【 Viewpoints from Biodiversity Conservation 】
This is recognized as a case of payment for ecosystem services(*PES).

Comparison of Water Used and Water
Replenished by Kumamoto TEC*PES (Payment for Ecosystem Services)： The practice of paying for ecosystemservices or for the cost of maintaining such services as a means of contributing totheir conservation.
36

E-1

Conservation of water resources throughrecharging groundwater（2/2）

Rice grown in a cooperating farmer’s field

Four E and E Industry Associations
Biodiversity WG

Sony Corporation

Farmland brought back to life with water【Points on Implementation 】“Water” essential to semiconductor manufacturing is an ecosystem service and an
operational need for our company, and this matched the regions’ needs and residents’high awareness of the originally rich groundwater in the area to make a win-win
environmental action.
【 Issues 】
Volcanic ash is said to have good water permeability, and this initiative makes the mostof the regions special soil, yet implementing this in other regions is difficult.
【Related URL】
Japanese: http://www.sony.co.jp/SonyInfo/csr_report/environment/biodiversity/area/index2.html
English: http://www.sony.net/SonyInfo/csr_report/environment/biodiversity/area/index2.html
37

Four E and E Industry Associations
Biodiversity WG

E-2, 3, J, K

Sharp Corporation

Multifaceted approach of business activities and social action programs （1/2）
【Outline】
Based on “Sharp Biodiversity Initiative”, while globally promoting initiatives from bothsides of business activities and social action programs, activities to protect wildlife arebeing promoted which use profit from sales of valuable materials from waste products
in a production siteof the UK.

Recycle bins for waste(left, centre) and research material for workers (right)【Biodiversity Conservation Viewpoint】
Under the leadership from senior
management, all workers have a highunderstanding and pride inenvironmental protection, andprogress with initiatives to protect
wildlife or recover nature in the region.

A dormouse sleeping in a fruit basket made from reused wood
packaging material (left), on-site wild flowers (right)

38

Four E and E Industry Associations
Biodiversity WG

E-2, 3, J, K

Sharp Corporation

Multifaceted approach of business activities and social action programs（2/2）
【Highlights】①Positively proceed with initiatives from both business activities and social action programs.
In business activities, a solar power system is installed at base as a countermeasure against
global warming which has a great impact on biodiversity.
②Through waste research by workers, classed recovery on-site at factories is thorough andthere is a high percentage of waste being usefully reused and that sales profit is used toprotect biodiversity in and around the site.
③Participation in projects that contribute to grass red cowslip and the like, which are linked toincreases in bees and butterflies, or increasing the population of rare animals, such as thedormice through regional wildlife protection groups.
【Next Step】
One site in North Wales had used to have many farms andorchards, but 95% of those orchards have been lost over the past
60 years.
On National biodiversity day (May 22nd) 2010, 12 apple trees wereplanted on-site. Hereafter, tree planting will continue and activities
linked to recovery of the regional ecosystem will be run.
View of tree planting【Related URL】
http://www.sharp.co.jp/corporate/eco/environment/plantreport/pdf/sukm.pdf
39E-5, L

Four E and E Industry Associations
Biodiversity WG

Ballast Water Purification System(ClearBallast)

Hitachi, Ltd.

【Outline】“Hitachi’s ballast water purification system” is a new system that canpurify in a short time the ballast water taken in by a ship docked at
harbor by Coagulation & Magnetic Separation Method. IMO(International Maritime Organization) plan to begin, in 2012, to
stipulate all new ships from 2012 to install Ballast Water Management
System on board which shall meet the Standard on the water quality.
【Biodiversity Conservation Viewpoint】
Ballast water is taken in when unloading cargo and released whenloading cargo. Each regional sea has a damaged ecosystem in the world due to thisissue. Water born life taken in with ballast water in one country are released in a far
away port after a long sea voyage which damages the ecosystem of
Example of plankton
other oceanic ecosystems in various regions.
mixed in with seawater【Highlights】
Plankton, Bacteria,
Magnetic Powder
and Viruses.
Ballast water purification technology contributes
Mud, Sand,
Coagulantetc.
to prevent the spread of alien species in theMud, Sand,
Magneticetc.
Powderother regions by transport/waste water with
Coagulant
Plankton,
Magnetic flock
inorganic,
Bacteria, andlife-forms included in the water (plankton, etc.).
Organic
Viruses.

2010
Eco-products
award

Characteristics:
・Handled water is cleansed.
・Environmentally safe as no
chemicals are used.
・Does not damage the ship.

Raw Water (Sea Water)

40

Coagulation

Magnetic Separation

Treated Water

Four E and E Industry Associations
Biodiversity WG

E-5

Fuji Electric Co.,Ltd.

Cleaning factory waste water and reuse in paddy fields【Highlights】① The administration, the region and thefactory work together as one body.
② Water quality is checked with thepresence of administration andagriculture
representatives.

【Outline】
At the Otawara Factory, cooperation issecured with regional agricultural cooperatives
and cleaned water from the factory is supplied
to the paddy fields as water is insufficient at
planting time.
41【Biodiversity Conservation
Viewpoint】
Reusing water protects the water
environment.

Four E and E Industry Associations
Biodiversity WG

F-4

SHIMADZU Corporation

Countermeasure against alien species in plant【Outline】
Since alien species had been found from foreign cargo,
procedure to measure is displayed at the transit area wherealien species could potentially invade, and is instructed person
in charge.
Specifically it is announced that invasive alien species,
designated by the Invasive Alien Species Act, should bemanaged strictly.
【Biodiversity Conservation Viewpoint】- It contributes to conserve biodiversity in Japan, by getting ridof alien species which could potentially invade in Japan byshipping from abroad.
Abstract of Procedure【Highlights】- Concrete procedure manual to handle alien species found,
has been written and displayed.
- We understood adverse effect against biodiversity by invasive
alien species, and duty in the Invasive Alien Species Act.

Unpacking
Discover
Extermination【Related URL】
SHIMADZU Corporation - Environmental and Cultural Activities
Reporthttp://www.shimadzu.com/about/environmental/index.html
42Four E and E Industry Associations
Biodiversity WG

G-1, 2, 3, 5Panasonic Corporation

Product Assessment from Biodiversity viewpoint（1/2）
【Initiatives outline】
Together with the NGO BirdLife international, Panasonic has established a third- party
product assessment system from biodiversity point of view.
Products contributing to reducing damage
to the ecosystem

Products contributing tosustainable organic resources“Tafna-ray” lighting
Lighting with low insectsystem to prevent disease
attracting features“Bamboo fiber speakers”
for the conedamage to crops

Without
irradiation

With
irradiation

This light is designed for
low impact to insect to cut Irradiated with light in a
fixed range of wavelengths
the certain wavelengths
increase strawberry’s
that attract insects.
resistance to disease andreduce the amount ofchemicals used.
43

Using bamboo, which grows
faster than conventionally usedconifers, contributes tosustainable use of forest
resources.

Four E and E Industry Associations
Biodiversity WG

G-1, 2, 3, 5Panasonic Corporation

Product Assessment from Biodiversity viewpoint（2/2）
【Outline of product assessment】
The assessment evaluates relationship between product and biodiversity, concretely influenceand dependence to biodiversity. In addition, business risks and opportunities are also analyzed.
■Example of assessment sheet

The overall evaluation as the biodiversity-conscious product
The product’s dependency on biodiversity
The product’s positive and negative influence on biodiversity

The risks and opportunities in case that biodiversity
becomes more and more major theme
Proposal for next actions based on the analysis
results of the risks and opportunities【Biodiversity conservation viewpoint】
This assessment is useful for finding product’s potential
risk and opportunities in terms of biodiversity.
44H-1, L

Solar-Powered Desalination Plant

Four E and E Industry Associations
Biodiversity WG

Hitachi, Ltd.

【Outline】
We shall create a watering holes in arid deserts for the Arabian Oryx.
In such a location where only saltwater appears when we dig a wellin the desert, we were able to provide freshwater to the Oryx byinstalling a desalination plant. Even in the middle of the desert, thepower used to desalinate water is provided by solar panels.
Desalination Plant (RO Membrane Unit)
Not only Japan, the drinking water could also be
provided to the regions where facing serious water
problems to support peoples lives.

Arabian Oryx

【Biodiversity Conservation Viewpoint】
Utilizing product technology, contributions are made to protecting
biodiversity (protection of endangered species). In the most recent
endangered species red list published by IUCN on June 16th 2011, theDesalination Unit
Arabian Oryx changed from being Endangered IB (possibly extinct in the (RO Membrane Unit)
wild in the near future) to Endangered II (Increased danger of extinction).
【Highlights】
Watering Hole
①Combined a solar power
Solar Panels
Watering Holesystem that are operable in theregion, with the water treatment.
② Protecting endangered
Waterway(600m)
species supports improvementof the regional ecosystems.
Well

Desalination Units

Four E and E Industry Associations
Biodiversity WG

J，K

SHIMADZU Corporation

Development of Educational Tool to Learn Biodiversity【Outline】
We developed educational tool, called “bidi”, which is a card gamedealing with threatened species all over the world, based on the IUCN
(International Union for Conservation of Nature) Red List of Threatened
Species.
The name is derived from “biodiversity”, and uses “bi” from “bio” and “di”
from “diversity”.
Player can learn threatened species while playing “bidi”, such as whatkind of species have been threatened, and what is the reason, why they
are dying out.
This game was produced in collaboration with the students of Doshisha
University and Kyoto Seika University.
【Biodiversity Conservation Viewpoint】- We inspire people of all ages to focus on threatened species andconservation of biodiversity in an enjoyable format.
【Highlights】- Player can learn several issues about threatened species while
playing this card game.
- SHIMADZU has on-site environmental workshop program atelementary and junior high school with “bidi”. (Only in Japan)- Everyone can get “bidi” by Web-site of SHIMADZU only charge forshipping. (Only in Japan)【Related URL】
SHIMADZU Corporation - Environmental and Cultural Activities
http://www.shimadzu.com/about/environmental/index.html
46

Card game “bidi”

Four E and E Industry Associations
Biodiversity WG

K

NEC Corporation

NEC Rice Paddy Cultivation Project : Changes in life before and after the project（1/2）
【Outline】
The NEC Group is making an effort to raise the environmental awareness of all of its
employees to build a base for realizing "an information society friendly to humans and theearth."The “NEC Rice Paddy Cultivation Project” were started in 2003 at Ishioka, Ibaragi prefecture,
The paddy fields were expanded at Ushiku from 2010. Before starting the work, we observed
about ecosystem.
A monthly observation of the devastated fallow fields was made by cooperation with NPO.

Wildlife survey of the devastated fields(Run as an event for the employees families to participate in)

Parents and children collecting the survey results
47

Four E and E Industry Associations
Biodiversity WG

K

NEC Corporation

NEC Rice Paddy Cultivation Project : Changes in life before and after the project（2/2）

【Biodiversity Conservation Viewpoint】•

There is clearly a change before and after working on the fields.
We understood how the ecosystem would change for the better by working on the devastated fields.

【Highlights】••

This was run in cooperation with external experts (NPO) with specialist knowledge of the ecosystem.
By running this as an event for staff participation, it was linked to knowledge and understanding of theecosystem and biodiversity.

•

Observation of devastated fields before starting the work is important for checking the results of our actions.

•

The survey method was a line-census that checked specific life, habitats and populations on a record sheet.

48

Four E and E Industry Associations
Biodiversity WG

K

Fujitsu Limited

Support of crane conservation around Kushiro utilizing ICT【Outline】
The wild bird society of Japan, in order to construct an environment in which cranes can survive the lack offood in the winter months without resorting to feeding them, set up 8 natural feeding grounds in 2008 in
Tsurui village, Hokkaido, and a crane census was carried out every 2 months by researchers. The
researchers entered areas often used for long periods by cranes to avoid snow, but the census was difficult
so increasing the frequency of onsite investigation to get a more accurate result was a challenge.
Using a multi-sensing network, developed by Fujitsu, multi-sensing units with observation cameras were
set up in natural feeding grounds and pictures were sent regularly to a nature center 1.9km away. The stateof the natural feeding grounds could be grasped in real time and by analysis including temperature
information, and this was used in evaluating the effectiveness of the feeding ground and facility planning.
(The multi sensing units used to take the measurements were fitted with solar panels and batteries.)【Biodiversity conservation points】
Monitoring and investigation by bodies
promoting conservation (NGO’s ormunicipalities) utilize ICT work oncollection and analysis of data is
supported.
【Points of initiatives】①Business characteristics arepromoted to support technology forconservation activities②Cooperation is made with NGO’s
promoting conservation and solutions tofield problems are supported.
49

Four E and E Industry Associations
Biodiversity WG

KFuji Electric Co.,Ltd.

Progress of the “Nagomi no Sato” projectin Kumamoto prefecture【Highlights】①Planning and assessment was carried out
with the participation of the employees andregional stakeholders.
②A network including the surrounding green
areas, not just on-site areas were assessedwith the aim of measures linked to thecontinuity of the regional ecosystem.
【Outline】
From 2006, efforts have been made to
restore the countryside “Fureai forest” inNagomi, a town in Kumamoto.
【Biodiversity Conservation Viewpoint】
It is 6 years since activities have begun and the paddy
field restoration activities have contributed to therecovery of species such as the Japanese freshwater
crab and the Japanese fire-belly newt.
50

Four E and E Industry Associations
Biodiversity WG

K

Mitsubishi Electric Corporation

Nature observation classes by employee leaders (1/3)
【Outline】
Recruit volunteer employees and have them run nature observation classes to foster theregion as a leader through common education.
【Biodiversity Conservation Viewpoint】
Employees of manufacturing firms whose operation relies on resources, through contacting
nature with local people, become aware of its mysteries and notice the impact of people on
the ecosystem and the importance of the resource cycle.
Through this experience, the local people and employees are aware of what they can do fornature urging them to act.
【Highlights】①Promote hand-made and community based activities from the employees.
②Ask for cooperation from regional experts and environment NPO’s and add a richer
variety of observation points.
③Be aware of the relationship between life (interactions) through the experiences from all 5
senses, not simply by observing.
【Task Ahead and Next Step】
Promote classes that can intellectually fulfill adults as well as children.
【URL】http://www.mitsubishielectric.co.jp/corporate/eco_sp/biodiversity/mind/index.html
51Four E and E Industry Associations
Biodiversity WG

K

Mitsubishi Electric Corporation

Nature observation classes by employee leaders (2/3)
Set targets and review

Learn theory through lectures

Growth ofstaff leaders

Learn the diversity of plants

Common experience is a source of solidarity

52

Four E and E Industry Associations
Biodiversity WG

K

Mitsubishi Electric Corporation

Nature observation classes by employee leaders (3/3)
Hands-on experience

Observation of fish living in on-site waterways

National stateof actions

Understanding nature through on-site trees

Review the area using expert knowledge

53

4. The relationship between the electrical and electronic industries and biodiversity
・“The relationship between the electrical and electronic industries and biodiversity”
・Definition of vocabulary used in “The relationship between the electrical and electronic industries
and biodiversity”

1) About “The relationship between the electrical and electronic industries and biodiversity”
Business activity life cycle, communication and activities contributing to society are organizedunder the following perspectives;
1. Benefits enjoyed from biodiversity (ecosystem service)
2. Factors affecting the ecosystem
3. Actions to reduce effects on the ecosystem
4. Management risks: Risks from not taking actions on biodiversity conservation and risks due to an erroneous
method.
5. Opportunities (merits): Opportunities gained at the management level, including merits for further cost
reductions etc.
6. Contribution to a productive ecosystem (e.g. contributions by products/services)“3. Actions to reduce effects on the ecosystem” is divided into those activities that are considered asconventional environmental activities and those activities that are specifically for the purpose of
biodiversity conservation efforts.
Furthermore, those activities that are identified as requiring further cooperation with the supply
chain and external stakeholders are separated as another classification.
[Classification notation in tables in “The relationship between the electrical and electronic industries
and biodiversity”]
Conventional environmental activities and similar efforts: In black letters
Specific biodiversity conservation efforts: In red letters
Efforts that can be executed by us alone: No underline
Efforts requiring cooperation with the supply chain and external stakeholders: underlined2) Definition of vocabulary used in “The relationship between the electrical and electronic industries andbiodiversity”
Terms covered in this document have been included in the definitions of the WG.

54

The relationship between the electrical and electronic industries and biodiversity

Provisioning service（Ecosystem
Service）

Supporting services

The benefits of
biodiversity

Business Activities

Development/
improvement
Change of habitat・Air, water, soil purification

・Air, water, soil purification

・Air purification

・Supply of energy sources (biomass,
renewable energy (wind, wave, solar
power) etc.)
・Supply of reusable energy sources(water, wood, biological material etc.)

Supply of energy sources (biomass,
renewable energy (wind, wave, solar
power) etc.)

Cultural sevices such as recreation andspiritual fulfillment

Cultural services such as recreation andspiritual fulfillment

B

Land useC

D

R&D/Design

Procurement of raw materials

E

A

F

Packaging and transportation

・Destruction of the ecosystem due to・Destruction of the ecosystem due todevelopment of mineral resources, raredevelopment of mineral resources, rare・Impact from noise, vibration and lightmetal mining and wood and wood pulp
metal mining and wood and wood pulp
（Impact on the ocean's ecosystem fromresources.
resources.
surface mail)・Environmental impacts due to light, noise・Impact due to light, noise and vibrationsand vibrations from factories.

Habitat and habit changes due tofactory/office construction (loss/polution
etc.)

G

Sales

Disruption to a regions ecosystem due tothe use of alien species (plantings etc.)
Chemical products discharged into water Emissions of chemical compounds into
regions, air or soil
the water air and soil.

Emmission of chemical compounds into
the water, air and soil (by suppliers)

Emission of chemical compounds into the Emission of chemical compounds (Sox,water, air and soil (by our company)
Nox, etc) into the air, soil and water.

－

K

Cultural contribution activities－

Atmospheric changes due to greenhouse Atmospheric changes due to greenhousegas emissions.
gas emissions.

Ecosystem pollution by customers due to Emission of chemical compounds into the Emmission of chemical compounds into
sales service and products
water, air and soil (by the customer)
the water, air and soil

Neglect and lack of management ofcompany owned land

・Execution of PES (payment forecosystem services) (water recharging
and the like)

Ecosystem assessment
・Observation and tests on impact
Running correction (Repair, recovery,
restoration) and compensation (offset)
activities on the ecosystem prior toconstruction.

Assess the state of efforts made bycleints based on Green procurement GL
and the like that has taken on the
viewpoint of ecosystem maintenance・Consideration on biodiversity fortransport routes

・provision of information andunderstanding in order to appropriately
・Sales of product in consideration of
consider biodiversity of the sales service
biodiversity
and product for the customer.

・Select transport contractors inconsideration of biodiversity

・Provide third party evaluation of the・Usage of lighting in consideration of light ・Request consideration andproduct (consideration of biodiversity9
pollution
understanding from transport contractors

Use of materials that consider biodiversity
with FSC certification or the like.
(Procurement of materials form 3rdparties with certification)
Impact assessments on biodiversity
through quantitative assessments using
LCA

Climate change

Progress in designs for easy
dismantlement and separability of
products

Increased use of energy saving, GHG
Manufacturing in communication with the emission reductions and clean energy at
supplier (reduction of waste, CO2,
the manufacturing stepchemical compounds)

・Select transport types with low GHG
emissions・Promote modal shift

Understand, reduce and stop the usage of
output from problematic mines

Over exploitation

Utilise biomimicry in product design

Appropriate handling and reusing ofmaterials and usage of recyclable
materials.

4 Alien species

・provision of information andunderstanding in order to appropriately
consider biodiversity of the sales service
Energy saving and reduced GHG
and product for the customer.
emissions at the usage stage

・Increased reuse/recycling technology

Energy savings and reduced GHG
emissions at recycling plants
Improved supply, assessments andImproved awareness of securing
cultural services through afforestation
biodiversity across society (commercials, and the likeadvertising, homepages, exhibitions, etc.)
Maintenance and improvement of the
Execution of educational understanding
ecosystem
connected to securing biodiversity
Donations and grants to biodiversity
Formation of ecosystem networks
protection groups
through regional communication.
Conservation of forests and mountains

・provision of information andunderstanding in order to appropriately
consider biodiversity of the sales service
and product for the customer.
Reduced water usage at the usage stage

Control the excessive usage of water
resources

Reducing the amount fo resources used

・Observation and measurment of impact

・Efficient recovery of materials throughrecycling/recovery of used products

・Provide third party evaluation of the
product (consideration of biodiversity9

Use of reusable sources

3

・Provide third party evaluation of the
product (consideration of biodiversity9
・Use shipping that appropriately handles
ballast water・Countermeasure against alien species
invading (making procedure manual,
extermination etc.)

Manging the workplace in consideration of
the variety of life (Adopting native
species, properly using chemical fertilizers
and pesticides, removing non-native
species, biotope, etc.）
Pollution・Destruction of the ecosystem due to
use of mineral resources and rare metals
・Earth usage due to landfills

J

Management

Communication

Ecosystem disturbance due to ballast
water and mixed cargo (alien species)

2

5

I

Collection/recycling and disposal

Excessive use of materiald by customers
due to sales services and products
Excess use of water materials(water, biological materials, etc.)

Use of biological material

Running impact assessments andenvironment assessments for the place ofbusiness

Development/
improvement
Change of habitat

H

Usage

・Changes to habitat when constructing
facilities connected to sales services andproducts for customers.

Use of biological material

1A

Management

Product manufacturing

Over exploitation

Reduction of use

Cultural services such as recreation andspiritual fulfillment

Inspirataion for product development
through biomimicry etc.

Atmospheric changes due to greenhouse Atmospheric changes due to greenhouse Atmospheric changes due to greenhouse Atmospheric changes due to greenhouse Customer GHG emissions due to salegas emissions
gas emissions.
gas emissions.
gas emissions.
services and products.

Pollution

・Supply of energy sources (biomass,
renewable energy (wind, wave, solar
power) etc.)

・Purification of air, water and soil
・Management of waste products (Cutpoisons by degrading organic waste withmicrobes in the soil)

Climate change

Alien species【Social contribution】
Ecosystem maintenanceactivities

Supply of energy sources (biomass,
renewable energy (wind, wave, solar
power) etc.)

・Protection from natural disasters
・Protection from disease

Other【Business, product,
lifecycle】
Actions to reduce theeffect on the ecosystem

・Supply of energy sources (biomass,
renewable energy (wind, wave, solar
power) etc.)
・Supply of reusable energy sources(water, wood, biological material etc.)

・Regulation of soil erosion
・Purification of air, water and soil

Regulating services ・Handling of disposable items

Cultural services

Effect on the Ecosystem

・Supply of energy sources (biomass,
renewable energy (wind, wave, solar
power) etc.)
・Supply of reusable energy sources(water, wood, biological material etc.)

Managing the workplace connected to the Product design connected to the reduced Request and development of CMS withsurrounding area (ecological network, etc.) use of pollutants.
suppliers

・provision of information andEmission controls on waste and chemical ・Transport routes that consider
understanding in order to appropriately
compounds
biodiversity
consider biodiversity of the sales service
・Select transport contractors that
Reduce harmful chemical compounds inand product for the customer.
Appropriate handling of waste waterconsider biodiversity
provided products
・Require consideration and understanding
・Provide third party evaluation of theWater management, Bio-assaying etc.
from transport contractors
product (consideration of biodiversity9・Appropriate handling of pollutants at
recycling plants

Reduction ofPlanned management and environmental
6management/use
assessment of the company land.

Management risk

Friction with the surrounding area whenbuilding the factory facilities

Use of illegal raw materials (Productoindifficulties through not using harmful raw
materials?)

Lack of trust through illegal dumping
Pollution of the water, air and soil

Materials for R&D will become unusable

Litigation/boycotts
Litigation/boycotts

Litigation/boycotts

Increased transport costs

Increase material procurement costs

Maintaining waste sites will become
difficult

Litigation/boycotts

Litigation/boycotts

Instability of material procurement

Inconsistency with corporate policy andguidelines
Worsening relations with SH
Tree planting and afforestation that does
not consider the regional ecology

Litigation

Litigation/boycotts

Increasing the brand image through efforts tomaintain nature in part of the workplace orLong-term security of materials andthrough efforts to involve the region aroundstrengthened supply chain
Generation of new markets for technology
the workplace.

that secures biodiversity.

Opportunities (Merit)

Strengthen the confidence in the surrounding
regionIncreased brand image
Tax exempetions through making theworkplace 'greener'.
Increase the potential of biodiversity throughthe construction of an ecosystem network.

[Example of contributions to a productive
ecosystem]
Contributions by products/services

Reduction of procurement costs

L

Nature regeneration
businesses

Increased brand image

expansion of markets such as naturalenergy and reusable energy.

Strengthening of the administration
organization (Increased material
production and energy generation etc.)

Strengthening of the administration
organization (Improved transport
efficiency)

Reduced production costs

Reduced production costs

Reduction of procurement costs through
Increaed brand image
recycling depleated resources or urban
mines.

Organizations related to Water handling,
air/soil purification and material cycle

Long-term maintenance of materials
Increased purchasing due to productsales connected to securing biodiversity

Increased purchasing due to productsales connected to securing biodiversity

Increased brand image

Increased brand image

Increaed brand image

Product servises connected with
reducing the impact on biodiversity

IT solutions supporting reduced
impact and protection

Classifications of Impact reduction actions on the ecology (Business/product lifecycle) ecology protection activities (Societies contributions)Black type: conventional environmental activities and similar efforts, Red type: special efforts for biodiversity, double underlining: efforts requiring communication with the supply chain and external stake holders that are inpossible closed measures within a company

Increased brand image
Expanded recycling business of scarce
resources and urban mines

Reusable energy(New energy businesses)

Strengthening relations and understandingof SH
Appeal to investors for socially
responsible investments
Advertising effects through uptake bynewspapers and the media.

－

Strengthening business bases throughcommunity and network types and various
groupsIncreased brand imageー■Glossary of terms used in "The relationship between the electrical and electronic industries and biodiversity"

No Terms

Definition

Reference (source)

1 Biodiversity

The variability among living organisms within species, between species, and between ecosystems.

The corporate Ecosystems services review

2

Diversity of the ecosystem

The various types of nature such as forests, plains and mountains, rivers, wetlands, tidal flats andcoral reefs

Ministry of environment Biodiversity Web page3

Diversity of species

The various types of existing lifeforms from plants and animals through to micro-organisms such as
Ministry of environment Biodiversity Web pagebacteria.

4

Diversity of genes

The various individuality such as in shape, form and ecology of a species due to differing genes.

Ministry of environment Biodiversity Web pageThe benefits that people obtain from ecosystems.
Examples include freshwater, timber, climate regulation, protection from natural hazards, erosion
control, and recreation.
5 Ecosystem service※Minerals and fossil fuels (coal, petroleum, natural gas) are examples of natural resources, not of The corporate Ecosystems services review
an ecology service. The quality and amount of minerals and fossil fuels are not components of theexisting ecology's life and cannot be though of as being derived from the ecosystem. Although fossil
fuels and some materials are derived from organic material that was alive millions of years ago, thislong time scale does not make sence in business or policy making.

6

Provisioning services

The goods or products obtained from ecosystems such as food, freshwater, timber, and fiber.

The corporate Ecosystems services review

7

Regulating services

The benefits obtained from an ecosystem’s control of natural processes such as climate, disease,erosion, water flows, and pollination, as well as protection from natural hazards.
“Regulating” in this context is a natural phenomenon and is not to be confused with government
policies or regulations.

The corporate Ecosystems services review

8

Cultural services

The nonmaterial benefits obtained from ecosystems such as recreation, spiritual values, andaesthetic enjoyment.

The corporate Ecosystems services review

Supporting services

The natural processes such as nutrient cycling and primary production that maintain the otherservices.

The corporate Ecosystems services review

9The negative impacts on biodiversity
10 Impact on the ecosystem

From the Millenium Ecosystem Assessment (MA), the following 6 factors are mentioned in theThis WG Definition
JAPAN BIODIVERSITY OUTLOOK (JBO);① Changes to the habitat through development and modification, ② Climate change, ③ Excessive
usage, ④ Alien species, ⑤ Pollution, ⑥ Minimization of use and handling

11 Actions for reducing impact on the ecosystem Actions to guide the direction towards positive, rather than negative impacts on biodiversity.

This WG Definition

12 Management risk

Ricks from items that do not address the maintenance of biodiversity and risks from erroneous
efforts.

This WG Definition

13 Opportunities (merit)

Opportunities at the management level. Also includes merits like cost reductions.

This WG Definition

14 Contribution from products and services

Factors contributing to biodiversity maintenance from provided products and services at thecustomer service step and sutomer consumer step.

This WG Definition

15 Land usage

Activities relating to land purchases, factory (plant) construction, operation of business andmanagement of owned land during business activities.
This WG Definition
Land outside of the field of business such as for social contributions are not included here, but land
used as offset is included.

16 Communication

Overall environment communication with stake holders.
However, communication regarding business with clients is included under "sales".

17 Bio assay

This WG Definition

An investigation method using living organisms such as killifish or water fleas to test for poison or isthere is an impact on life from waste water or gas in rivers or air. From the combination of Bio(life)and Assay (analysis/assessment), this word in Japanese becomes bioassay, biological test or
Environment goo「Environment glossary」
toxicity test. Currently, the extent of pollution in waste water etc, is investigated from the
http://eco.goo.ne.jp/word/ecoword/E00171.ht
concentration of chemical compounds in tens of species based on the environmental standard,ml (Only in Japanese)
however, it is impossible to investigate the detailed concentrations of the tens of thousands ofexisting chemical compounds. The concentration of each chemical compound is not understoodexactly in bioassaying, yet it is an important measure in knowing the impact on life.

18

PES：Payment for Ecosystem Services

Payments to Ecosystem services
The PES definitions have net been internationally agreed on yet, the following items have been met
in principle (Wunder, 2005)
Ministry of the Environment Biodiversity Web
1. Voluntary trade with suppliers and beneficieries of the ecosystem service
page
2. Clear definitions of ecosystem services (or definitions of land use relating to those services)
http://www.biodic.go.jp/biodiversity/shiraberu
3. The presence of buyers of the ecosystem service/policy/pes/index.html (Only in Japanese)
4. The presence of ecosystem service providers who manage the provision of ecosystem services.
5. The ecosystem service providers ensure continuous provision of the ecosystem service.

19 Ballast Water

Sea water taken onboard to balance unlaiden ships. Taken onboard when unloading cargo andejected when taking on cargo at port. According to the International Maritime Organization (IMO),
around 10 billion tons of ballast water is moved every year. Since life forms in ballast water are
EIC netspread to environments that are not their original habitat, there is now a problem with introduced
http://www.eic.or.jp/ecoterm/?act=view&seria
life forms (alien species) shellfish, fish seaweed and the like breeding in all areas around the world.
l=3030 (Only in Japanese)
As well as ecosystem distrubance, it has been pointed out that human health is at risk from theoccurence of poisoning due to damage to fish farming, the spread of bacteria, harmful plankton andthe like.

20 Ecological network

In order to secure symbiosis between humans and nature, with important regions such as primeval
natural areas as a core and by considering ecological unity, a network of ecosystems areconnected organically. With the formation of the networks, numerous effects can be expeted toappear such as securing habitats and growth space for wildlife, providing places for humans andnature to interact and to prevent global warming.

Ministry of the Environment Biodiversity Web
page
http://www.biodic.go.jp/biodiversity/shiraberu/policy/econet/index.html (Only in Japanese)

21 ※Biodiversity offset

To offset the impact on biodiversity due to human activity, such as business development, byregrowing and creating ecosystems at other locations.

Akira TANAKA, Shinsuke OHTAGURO,
September 2008.
Current policy of no net loss for natural landin various countries (pdf).
Gist of Environmental Assessment Society
Meeting for FY 2008

22 ※Mitigation

Lessen the impact on the environment generated by human activity and also compensation acts.
This was born in America in the 1970's to compe with the rapid decline of the wetlands.
Mitigation consists of the following 5 steps.
1）Avoidance: avoid impact by not performing a certain act.
2）Minimization: Minimize impact by controlling the extent and scale of a certain act during its
execution.
Ministry of the Environment, Glossary of3）Correction: Correct impact through repair, recovery and restoration of an impacted environment. Environmental Assessment4）Mitigation: While executing a certain act, remove or mitigate impact by repeat prevention or
maintenance.
5）Compensation: Run compensatory measures on impact providing replacement environment oralternative resources.
(Put more simply, this consists of the 3 step of avoidance, reduction and compensation.)※: Items not included in, but are related to explainations in the "The relationship between the electrical and electronic industries and biodiversity" sheet

Biodiversity Conservation Case Studies－Second Edition－

First Edition

March 2011

Second Edition March 2013
Publication

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