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Q&A with Conbie Siu, Executive Director at Tricor Staffing Solutions

Subsequently, on behalf of the client we will approach the targeted employees
for job assessment process.

Human Resources Magazine spoke with Conbie Siu from Tricor Staffing
Solutions (TSS) about how the business can cater to clients’ HR and staffing
needs. TSS was established in 2019 and is a subsidiary of Asia’s leadingbusiness expansion specialist, Tricor.
Tricor Staffing Solutions was awarded a bronze for Best Client Service at
the Asia Recruitment Awards 2020.
Why did your parent company, Tricor, think there was a market for TSS?
TSS emerged from Tricor’s desire to serve the constant requests we received
from our clients, be it for PEOs (Professional Employer Organisations),
functional outsourcing or general recruitment services. From what we see inthe current market, there is no other player than us who can provide one-stop
staffing solutions, catering to the HR needs of a corporation at all stages of
their business.
Tricor “At Your Service” has always been our philosophy and approach
towards our clients. Therefore, even though Tricor already provides
executive search services, we launched TSS in 2019 to expand ourrecruitment services to all levels. We strive to provide tailor-made one-stop
solutions for all our clients and the new service has supplemented very wellwith our existing services.

this approach is not efficient for clients as there is no one-size-fits-all solution.
While our PEO and staffing solutions are well received by our clients, there ismore to our success. At TSS, we provide a complete suite of HR solutions andcater to clients’ changing needs as they grow their businesses. Although TSS
is a relatively young brand, we are able to leverage from Tricor’s more than 20
years of experience in recruitment and other human resources services. Not only
do we have the solution to solve all HR needs, we also have a strong databasebuilt by Tricor where we can look into the clients’ corporate structure andbusiness operation as a whole. This enables us to design a comprehensive andinsightful solution.
Apart from taking a holistic approach, we have a start-up mindset. We
are flexible and agile in the dynamic recruitment market. We have created atried-and-tested formula called the 4-D approach (diagnosis, design, delivery,diligence) to make sure every aspect of our clients’ needs are covered. We
undertake a thorough diagnosis to understand clients’ needs and pain points, andaddress them by designing and delivering a tailored solution. We always strive tobuild a long-term relationship with our clients and our commitment does not stop
after delivering the solutions. We constantly work with our clients to review theirstrategies and use our 4-D approach to help them further build their businesses
to the next level.

What niche is TSS seeking to fill?
Many recruitment agencies in Hong Kong are constrained in their ability to
only use the same solution repeatedly for clients’ different needs. However,What else makes TSS stand out from its competitors?
Not only do we create solutions based on market needs, we are very agile andact fast. For example, with digitalisation being an important trend for businesses

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globally, we adopted digital solutions to enhance both our client and candidate
experience. We approach our candidates through professional social media
channels and offer self-service portals for employees and clients for more
efficient business interaction.
The value of this approach has helped our clients immensely amid
COVID-19. Realising that the face-to-face interview is not possible due tosocial distancing, we quickly provided solutions for clients including, providing
a platform for online interviews and résumé reviewing. This empowered ourclients to conduct their recruitment uninterrupted and enables their business torecover immediately once the pandemic is over and the market reopens.
What is your client service strategy?
Tricor is always at our clients’ service to provide them with the best in-classcustomer experience. We assign dedicated staff for each project, and theytake ownership and nurture each project personally. Our team are very
committed to our customers and available to respond to every customer’sdynamic requirements.
TSS has a balanced team comprising of experienced directors, skilled
managers and talented consultants. The directors lead the strategicplanning, while our managers work very closely with our clients and manage
our relationship with them. The consultants build our talent pool andensure the best suited candidates are showcased to our clients. For every
recruitment assignment, our team work with the clients to map out potential
candidates based on specific technical skillsets, industries and soft skills.

One of TSS’ strategies is to build a long-term relationship with clients.
How does it achieve that with private corporations, publicly listedcompanies and Fortune 500 multinationals?
Throughout our organisation, from our top leadership to all of our employees, wehave always applied our five core values of collaboration, care, agility, integrityand passion to nurture our relationship with clients. We are passionate aboutenabling sustained growth for our customers by constantly driving innovative
solutions and programs tailored to their needs. In view of the COVID-19
pandemic, despite work from home approach, 75% of our team still volunteered
to work in the office. This shows how strongly committed and passionate ourteam is towards our customers.
We have been a trusted partner for corporations at all levels in the past
20 years and enabled them to focus on their core business while we take careof everything else. Our 20th year of success has been built on a strong pool ofloyal customers, and their satisfaction has been evidenced through us exceeding
customer satisfaction with an NPS score of 99% Positive Ratings on a survey
conducted by an independent research company.
Tricor operates out of 21 countries and across a network of 47 cities, and weserve more than 50,000 clients including multinational corporations (MNC), listedcompanies and private corporations. Our customers have helped build our legacy,
and more importantly, our strong track record establishing us as the benchmark
for professional services here in Hong Kong. Moving forward from the Year of
Change to a Year of Innovation, we will continue to develop innovative solutions
that help companies navigate the journey from start-up to IPO and beyond.

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