Harnessing
the Power ofDynamic Data
Storage withHybrid CloudManagement.

Introduction

Discovering Dynamic Data.
Chapter 1

The Evolution of Cloud Data Management.
Chapter 2

Flexible Scalability.
Chapter 3

Comprehensive and Centralized Governance.
Chapter 4

Edge-to-Edge Applications and Computing.
Chapter 5

Hybrid Cloud Management from Lenovo.
Conclusion

Strategizing for the Future.

Discover a More Dynamic Way
to Manage Data on the Cloud.
Data is the key to unlocking memorable,
personalized customer experiences.
Fortunately, running a business generates datathat is leveraged for AI. But its potential value
is only as good as the company’s ability togather, store, transport, and analyze it before
the opportunity for meaningful action passes.
As customer expectations of speed and convenience continue
to climb — and new cyberthreats emerge every year — businessleaders must employ a data management strategy to keep pacewith a constantly evolving landscape. Thankfully, advances in cloudtechnology make it possible for companies to reap the benefits ofall their data without putting consumer trust at risk.
Managing data between public and private clouds has been a slow
and complicated task. Now, hybrid cloud management enables
simpler, faster, and more secure transport between data sets,
empowering companies with a 360-degree view of theircustomers and how they interact with their services in real time.

HARNESSING THE POWER OF DYNAMIC DATA STORAGE WITH HYBRID CLOUD MANAGEMENT | 3

Chapter 1

The Evolutionof Cloud DataManagement.

HARNESSING THE POWER OF DYNAMIC DATA STORAGE WITH HYBRID CLOUD MANAGEMENT | 4

Within the next two years,
9 out of 10 businesses will be1using more than one cloud service.

HARNESSING THE POWER OF DYNAMIC DATA STORAGE WITH HYBRID CLOUD MANAGEMENT | 51

Multi-Cloud Grabs a Strong Foothold | HashiCorp State of Cloud Strategy Survey

Blurring the Lines between Clouds.
The way businesses manage their data is constantly
changing. New capabilities in Artificial Intelligence,machine learning, IoT, and others consistently
enable new ways for data to be stored, migrated,
and analyzed. Many business leaders are looking toadopt a new approach to managing multiple clouds
to take advantage of these emerging technologies.
Initially, hybrid data management involved businesses running applications
solely on private or public clouds. In such a system, the data remains staticin one environment with no easy way of transferring or synchronizing data
in real time between the two.
On-premises and shared clouds have their unique strengths and benefits.
Today, advancements in cloud technology make it possible for companies
to use their private and public data sets in a more dynamic way. They can
run their operations in multiple clouds simultaneously with real-timesynchronization and secure transportability between the two services.
The result is faster response times and valuable real-time insights formaking data-driven decisions.

HARNESSING THE POWER OF DYNAMIC DATA STORAGE WITH HYBRID CLOUD MANAGEMENT | 6

A private data cloud is an
on-premises infrastructure
dedicated solely to yourorganization, offering thebest security and compliance.
A public cloud is a sharedcloud infrastructure thatserves many organizations
simultaneously, allowing for
greater scalability, and ischarged on a usage modelthat enables more flexibility
to scale up and down.
A hybrid cloud combines
the benefits and capabilitiesof public and private clouds.
This allows businesses toseamlessly scale up anddown when cloud computing
and processing fluctuations
are in demand without giving
third-party data centers
access to the entirety of theenterprise data.

Chapter 2Flexible
Scalability.

HARNESSING THE POWER OF DYNAMIC DATA STORAGE WITH HYBRID CLOUD MANAGEMENT | 7

57% of SMBs are looking to boost
productivity in 2022 by migrating
2more of their workloads to the cloud.

HARNESSING THE POWER OF DYNAMIC DATA STORAGE WITH HYBRID CLOUD MANAGEMENT | 82Flexera 2022 State of the Cloud Report | FlexeraStrategize for Growth amid
Fluctuation Needs.
Using your cloud data to make data-driven
decisions can be more or less expensive
and resource-intensive depending on how
frequently you need to access it.
Seasonal trends can help predict future data management
requirements to a certain degree. Other adjustments toyour company’s operations — such as mergers, new edge
device technology, and adding new territories — make datarequirements more difficult to anticipate.
Business-critical data reveal the best course of action forgrowth. But you can only keep so much of it within reachingdistance. Given the unpredictable spikes and dips in data
management demand, businesses can only guess how muchcloud capacity they need for their applications and workloads
at any time.

HARNESSING THE POWER OF DYNAMIC DATA STORAGE WITH HYBRID CLOUD MANAGEMENT | 9

Hybrid Cloud Management Carves
Out a More Predictable Path to Growth.
The unpredictability of shifting data requirements
can be resource-intensive. Even worse, it can hurt
potential for growth. Without a dynamic way tomove data between cloud services, companies either
overpay for infrastructure they don’t use or miss out
on opportunities to seize insights from incoming datawhen demand is higher than anticipated.
Today, hybrid cloud management makes it possible to flexibly scale storage
capacity with fluctuating data management needs, eliminating the need toguess. Cloud bursting lets companies flex their data usage into the public cloud
during times of high storage and computing demands while avoiding the costof unused storage when demand is lower.
Public cloud providers don’t only offer flexible storage. There are also many
processing applications and powerful analytics engines that companies don’t
have on-premises. Not only can you flex into the cloud when the data is flowing,
you can reel it back in with more insight than when it was first generated.

HARNESSING THE POWER OF DYNAMIC DATA STORAGE WITH HYBRID CLOUD MANAGEMENT | 10

Hot data needs to beaccessed more frequently,
ideally with little or noretrieval time. It’s stored
closer to home and is thus
more costly and resourceintensive.
Cold data doesn’t need tobe accessed as often andis generally stored whereretrieval and response timesare longer.

Learn more about how
big data drives digitaltransformation >Chapter 3

Comprehensive
and CentralizedGovernance.

HARNESSING THE POWER OF DYNAMIC DATA STORAGE WITH HYBRID CLOUD MANAGEMENT | 11

Ransomware attacks rose by
92.7% in 2021. North America
and Europe were the two mosttargeted regions in the world.

HARNESSING THE POWER OF DYNAMIC DATA STORAGE WITH HYBRID CLOUD MANAGEMENT | 12

The More Success, the Bigger the Target.
A strong data governance program is the key to astrong data management strategy. In a world wheresuccess makes companies an attractive target,
protecting yourself against threats like ransomware,
malware, and denial of services is an arduous task.
A single data breach could cause customers to lose faith in a business andturn to a competitor. Further, organizations can be fined millions of dollars
for security breaches.
Using the cloud can be even riskier for companies that don’t have a
traditionally dedicated IT department. Without the proper governancerequirements to regularly ensure the right level of security for every data set,
they make themselves vulnerable to attacks — even from unsophisticatedcriminal operations.

HARNESSING THE POWER OF DYNAMIC DATA STORAGE WITH HYBRID CLOUD MANAGEMENT | 13

Stay Ahead of Constantly Advancing Threats.

Ransomware Actors Are
Becoming Better Equipped.

Cybercrime operators looking to profit from your data
don’t need to be IT geniuses to create ransomware.
They can easily buy tools on the dark web.

Ransomware operators
are investing in moresophisticated technology
from third-party providers.

Even without expert IT knowledge, they can get inside organizations throughend-user devices, encrypt the data so no one else can access it, and refuse toreturn access until payment is received.
The key to robust hybrid cloud data governance is using numerous layers ofprotection wherever you transport, store, or compute data in the cloud. Store data in
multiple spaces, each with its layer of security, such as Multi-Factor-Authenticationor encryption. Run analytics of the landscape to detect when a ransomware attack
is targeting you and take a snapshot to preserve the data before it’s lost if the threat
turns out to be authentic.

HARNESSING THE POWER OF DYNAMIC DATA STORAGE WITH HYBRID CLOUD MANAGEMENT | 14

In 2020, only 6% of the funds
sent by these operators went
to purchasing more effective
tools and ransomware-as-aservice technology. In 2021,
that spend increased to 16%.

Chapter 4

Edge-to-Edge
Applications
and Computing.

HARNESSING THE POWER OF DYNAMIC DATA STORAGE WITH HYBRID CLOUD MANAGEMENT | 15

The global edge computing
market is estimated to reach
3$274 billion by 2025.

HARNESSING THE POWER OF DYNAMIC DATA STORAGE WITH HYBRID CLOUD MANAGEMENT | 16

3Worldwide Edge Spending Guide | IDC

The Next Big Leap: Data from the Edge.
Traditionally, data was created and computed incentralized data centers or the cloud. Companies
would pull that data from the centers using
computers or laptops. Today, however, data canbe generated and computed beyond the cloud:at the edge.
Devices on the edge, such as mobile phones, AI cameras, tablets, andwearable trackers, are constantly producing mountains of data. That data
potentially contains valuable, real-time information about how end users
consume an organization’s services. With that kind of insight, companies
could produce even more expertly personalized customer experiences.
As this edge data pours in, routing it to centers using the traditional
method becomes overly long and complicated. Worse, it prevents
companies from acting on those valuable insights when they would
have had the greatest impact.

HARNESSING THE POWER OF DYNAMIC DATA STORAGE WITH HYBRID CLOUD MANAGEMENT | 17

Hybrid Cloud Management Gets Data
Where It’s Needed, When It’s Needed.

Ready to view your customers
up close — from the edge?
Edge computing is a growing
trend among enterpriseorganizations. By 2025, 75% ofenterprise-generated data will
be collected and processed at
the edge.4

People expect fast responses from their devices
and services. But with so many cutting-edge
devices and disparate legacy systems that can’t
easily communicate with each other, analyzing allthat data on demand becomes a challenge. To get
the most out of their edge data, companies needa method of quickly and securely transporting itfrom the edge to the cloud and back.

Learn more on howedge computing andArtificial Intelligence
make real-timeinsights possible >Data fabric is an integrated architecture that connects data fromdifferent systems for faster and easier transport. It weaves together
other avenues for moving, cleaning, and translating data from edge
servers to the cloud and to the core, enabling dissimilar storage
systems to communicate faster and with fewer complications.
With so many business leaders planning to use multiple cloudservices in the future, data fabric is a critical component of a
hybrid cloud management strategy. Without it, companies will
struggle to take advantage of their data when its potential forinspiring impactful change is at its highest.

HARNESSING THE POWER OF DYNAMIC DATA STORAGE WITH HYBRID CLOUD MANAGEMENT | 184Gartner Top 10 Data and Analytics Trends for 2021 | Gartner

Chapter 5Hybrid Cloud
Managementfrom Lenovo.

HARNESSING THE POWER OF DYNAMIC DATA STORAGE WITH HYBRID CLOUD MANAGEMENT | 19By 2025, the Global
Datasphere will grow to 175
zettabytes of data, compared
5to only 33 ZB in 2018.

HARNESSING THE POWER OF DYNAMIC DATA STORAGE WITH HYBRID CLOUD MANAGEMENT | 205The Digitization of the World From Edge to Core | IDC

Where to Start with Hybrid
Cloud Management?
Cyberthreats are increasing every
year, and ransomware-as-a-service
is available worldwide.
While essential to creating good customer experiences,efficiency and speed cannot come at the price ofsecurity or regulatory compliance. Lenovo offers
different solutions to build up the layers of protection,
including automatic immutable snapshots and isolationof compromised users.
To reap the total value of their data without putting it
at risk, business leaders must be thoughtful about theinfrastructure they employ to manage it. Whether thegoal is to simplify data storage management, optimize
capacity, or embrace a full-scale hybrid cloud solution,
the best strategy starts with the best technology.

HARNESSING THE POWER OF DYNAMIC DATA STORAGE WITH HYBRID CLOUD MANAGEMENT | 21

Lenovo Is Innovating for anExploding Global Datasphere.
Already a trusted name in technology,
Lenovo offers data management solutions
that help enterprise companies simplify
the shift to hybrid cloud management.
As a groundbreaking industry leader in computing and storagesolutions, Lenovo products and services are designed to stayagile in a world of unpredictable demands, emerging threats,
and ever-advancing edge technology.
With best-in-class ransomware mitigation and a single
interface for on-premises and cloud instances, Lenovo data
management solutions are built to meet the rising consumer
demands for speed, security, and connectivity — from data
centers to the cloud, to the edge, and back again.

HARNESSING THE POWER OF DYNAMIC DATA STORAGE WITH HYBRID CLOUD MANAGEMENT | 22

Lenovo ThinkAgile HCI andThinkSystem’s DM solutions
simplify the journey to hybrid
cloud by providing a common
set of management practices
on-premises and on thepublic cloud.

Conclusion

Strategizingfor the Future:
Agile DataManagement for
an Ever-Changing
Ecosystem.

HARNESSING THE POWER OF DYNAMIC DATA STORAGE WITH HYBRID CLOUD MANAGEMENT | 23

“ Cloud is the powerhouse that drives today’sdigital organizations.”
Sid Nag, VP of Cloud Services & Technologies at Gartner Research

Every day, new data sources and applications reveal innovative
ways for businesses to observe their customers’ behavior anddeliver even more impactful end-user experiences.
Businesses in the early or middle stages of their cloud journeystand at the edge of an exciting precipice. Moving to a robust
hybrid cloud management strategy can boost retrieval speed fromedge and cloud environments, reduce latency between disparate
systems, and take advantage of emerging applications to growtheir data processing power.
Data is king, which means it shouldn’t be treated lightly. Intelligent
use of data-centered technology starts with having a flexible,
well-connected, and secure system that keeps your data close athand when it’s needed — and safely stored away when it isn’t.

Learn more about using hybrid
cloud management to accelerate
your data from edge to cloud >HARNESSING THE POWER OF DYNAMIC DATA STORAGE WITH HYBRID CLOUD MANAGEMENT | 24

This eBook was written in collaboration with Les Ruddick,
Lead Storage Architect in EMEA on the Lenovo Data Management platforms.