Celebrating 20 Years of Gaming Excellence: King's Milestone Journey
September 27, 2023
● King’s Iconic Match-3 Game, Candy Crush SagaⓇ, Announces Level 15,000 for Players● Candy Crush Saga has Reached $20 Billion in Revenue LTD● Candy Crush Franchise Now Exceeds 5 Billion Downloads LTD
LONDON & STOCKHOLM--(BUSINESS WIRE)--Sep. 27, 2023-- King, the interactive entertainment company behind the world-famous Candy
CrushⓇ franchise, reaffirms its commitment to players worldwide and hits new milestones as it marks its 20th anniversary. Headquartered in London,England and Stockholm, Sweden with offices across the globe, King's games, including Candy Crush SagaⓇ, Candy Crush Soda SagaⓇ and Farm
Heroes SagaⓇ, continue to captivate audiences worldwide.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230927734494/en/King’s 20th year - an anniversary worthcelebrating
King continues to be a cultural
phenomenon. With more than 200 million
monthly active players1 King's games
resonate with players around the world. Its
portfolio of mobile games bring players ofall ages and backgrounds together inmoments of magic.
Having been the top-grossing gamefranchise in the U.S. app stores for six
years in a row, the Candy Crush franchise
also has delivered more than $20 billion inrevenue life to date and achieved over fivebillion downloads life to date. Continued
investments in major brand partnerships
have enabled King and Candy Crush tostay at the heart of pop culture.
Designed to be played in short bursts,
Candy Crush Saga players havecollectively completed more than five trillion
levels. A quick fun fact: if you were to addthe distance of all the swipes completed inCandy Crush Saga over the last five years,
you’d almost travel around the world seventimes over!

King, Inc, the leading interactive entertainment company behind the world-famous Candy Crush
franchise, marks a commitment to players as it hits the 20th anniversary in 2023. (Graphic: BusinessWire)

The success stretches beyond solo
gameplay too. In 2023, Candy Crush Saga
hosted a momentous All Stars tournament,
revealing a $250,000 prize pot and limited
edition rings from iconic celebrity Jeweler,
Icebox. With more than 300 billion candiescollected across the tournament, Candy
Crush Saga crowned its ultimate All Stars
champion following a live final at King HQin London.
Continuing to deliver strong content forplayers
As King looks to the next 20 years, its focus remains on its players and bringing to life its mission of Making the World Playful.
Understanding that players crave new challenges and engaging, fresh content, King continues to harness the innovation and creativity of its team todevelop exciting new adventures and experiences for its dedicated community of gamers.
For the iconic game Candy Crush Saga, which celebrated its 10th anniversary last year, King will soon be releasing Level 15,000 - a landmark
moment. In the spirit of King culture and tradition the newest designers on the team get the honor of designing the milestone level.

Embracing the potential of new technologies
The future of mobile gaming will also be influenced by AI, with huge opportunities for this technology to enhance the way King’s games are developedand interacted with over the coming years. King is focused on harnessing these new technologies and exploring their capabilities to improve player
experience, helping to make game design and gameplay more compelling, responsive and adaptive. For example, by optimising understanding ofplayers’ interactions with our games and live game operations, AI can help our teams enhance the player experience by enabling highly relevant
content and options for players.
Building a diverse culture that drives creativity
A key element of King’s success for the past 20 years has been its culture - the company prides itself on continually striving to create a caring andinclusive Kingdom where everyone can show up as their authentic selves. In recognition of this, King was acknowledged by both Newsweek and theSunday Times in 2023, being placed among Newsweek’s Global Top 100 Most Loved Workplaces® and securing a place on The Sunday Times list ofBest Places to Work in the UK.
Tjodolf Sommestad, President of King, said: "Reaching our 20th anniversary is a mark of the incredible passion and dedication of the entire Kingteam to our mission of making the world playful. As we turn our attention to the future we'll continue to strive to make our games the best they canpossibly be and give players more of what they want. With a history of success and a bright future ahead, King looks forward to delivering many moreyears of fun gameplay and memorable moments for our players.”
About KingWith a mission of Making the World Playful, King is a leading interactive entertainment company with a 20-year history of delivering some of theworld’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits suchas Farm Heroes Saga. Candy Crush has been the top-grossing franchise in U.S. app stores for the last six years, and King's games are being playedby 238 million monthly active users as of Q2 2023.
King, a part of Activision Blizzard (NASDAQ: ATVI), has game studios in Stockholm, Malmö, London, Barcelona and Berlin and offices in Dublin, SanFrancisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn, @lifeatking on Instagram, or@king_games on Twitter.
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves King’s expectations, plans, intentions orstrategies regarding the future, including statements about the features and functionality of King’s games and the potential impact of AI on King’sgames, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause King’s actual future
results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays andother factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this release are based upon information available to King and Activision Blizzard as of thedate of this release, and neither King nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking
statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance ofKing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results
to differ materially from current expectations.
© 2023 King.com Ltd. King, the King crown logo, Candy Crush, Farm Heroes Saga, Candy Crush Soda Saga, the Tiffi character, Candy Crush Saga
and related marks are trademarks of King.com Ltd and/or related entities.
1 As of Q2 2023

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King@teneo.com
Source: King