The first internet-based
Japanese radio stationin the U.S.

Media Kit North America

c/o Interesse International
100 Park Avenue, 16th Floor New York, NY 10017

Characteristics of radio
commercials and why radio
commercials are chosen
Characteristics of Internet Radio Commercials

Radio advertisements are a type of media that distributes audio using wireless communication,
and are played during radio broadcasts.Radio is compatible for "listening while listening," asituation in which people are exposed to content and advertisements while simultaneously doing
something else. Because radio, unlike other media, listeners are less likely to change channels
and skip over commercials, which is a feature that advertisers appreciate.

Increasing demand for digital voice media advertisingWith the advent of "internet radio" like Sakura Radio, with internet connection, it has made it
possible to receive stable sound quality regardless of location or time. In addition, you can listen
to the radio stations anytime, anywhere from your smartphone, tablet, PC or other devices. Audiois considered memorable, and the advertiser's philosophy and brand can be conveyed throughaudio, thus a high branding effect is expected. Channels cannot easily be skipped, and company
banner ads can be easily accessed from a smartphone device. Unlike conventional radio commercial
broadcasts that use wireless communications, Sakura Radio is developing a next-generation digital
voice advertising media service, making full use of the latest technology.

Six Advantages of Internet Radio Commercials

1
4

Cost Effectiveness
↓

2
5

3
6

Compared to other media,
the relatively inexpensive costof this service makes it morecost-effective and affordable.

The effect of repetition↓

The repeatability effect is createdby running radio commercials on
the same programs and during
the same time periods for a certain
period of time. By listening to thesame information repeatedly,such as services and products, it
becomes more memorable.

Familiarity and intimacy↓

Less likely to change
channels during commercials↓

Reduction in
production time↓

Selecting the target audience↓

In many cases, listeners of radio
programs listen to the broadcast while
performing other tasks.They tend not
to change the channel even whencommercials are playing, so there is ahigh probability that the advertisement
will reach the audience.

Radio advertisements are an
audio medium and requireless production work thanmagazine ads and T V
commercials.

Because of the proximity ofthe media to the hosts, the ads
begin with a natural flow andare listened to as part of the
program, thus meking them feelless like commercials.

Since listeners have different attributes
depending on the content of the program andthe time of day it is broadcast, it is possible
to select the target audience to whom
information is to be delivered and to broadcast
commercials. Therefore, it is possible to selectthe target audience to which information
should be delivered and broadcast.

2Why Sakura Radio CM(commercial messages)

are chosen

1

Sakura Radio is the only Japanese-language Internet radio station in the
U.S., and its listeners are located all over the U.S., making it possible to reachmore Japanese people in the U.S., the Japanese language community, andJapanophiles.

2

Commercials can also be included in podcasts. Podcasts can be listened tofrom anywhere in the world, allowing advertisers to deliver information to otherparts of the world, not limited to the U.S. (See page 5 for more information.

3

NHK and TBS experienced hosts run the programs, creating quality radiothat is easy and enjoyable to listen to, and thus the feeling of stiff commercials
is lessened, and there is a sense of familiarity and intimacy with theadvertisements. (Some programs)

4

Because of our strong ties to corporations active in the U.S., the Consulate General ofJapan, Japanese and Japanese American associations in more than 100 locations
throughout the U.S., chambers of commerce and industry, Japanese schools,
supplementary schools, Japan-America Society, and government-related organizations,
we have access to and are able to spread information separately from radio commercials.

5

Since we take action according to the customer's requests, there is a highdegree of freedom in the production process.

6

Broadcasting and production costs are relatively low compared to radio
stations in the U.S. and Japan.

7

In addition to CM, information can be distributed through other media. (E-mailmagazine "Sakura News" & various social networking sites)

3

The Japanese population in the
U.S. is approximately 450,000.
Areas of Broadcast
You can listen to Sakura Radio from anywhere in the U.S. via the app or the internet.
Podcasts (archives) are available for those outside of the U.S. as well.

Target Audience

Those who
drive towork orschoolThose who
work in
an office,factory, or
store

Those who
work fromhome

Seattle area
17,667

Those
who dohouseholdchores at
home

Those
who want
to study
JapaneseThose who
do not haveaccess to
JapaneseTV ornewspapers

Those who workat Japanesecompanies, Japaneseorganizations,
government agencies,and educational
institutions.

Total 446,925
Chicago area
34,937(ID, MT, WA)(IA, IL, IN, WI, KS, SD, ND, NE, MO, MN)

Portland area
8930

Detroit area
27,952

Boston area
18,363(OH, MI)(ID, OR)(CT, ME, MA,NH, RI, VT)

New York area
83,237

San Francisco area
46,448(CT, DE, NJ, PA, WV)(CA, NV)

Washington DC Area
20,339Los Angeles area
97,209(DC, MD, VA)(AZ, CA)

Atlanta area
22,800(AL, GA, NC, SC)

Denver area
9,276

Nashville area
11,510(CO, NM, UT, WY)

Alaska729

Hawaii24,037

Houston area
12,700(AR, KY, LA, MS, TN)

Florida10,791(OK, TX)*The data for the Japanese population in the U.S. is based on the Ministry of Foreign Affairs of Japan's, "Statistics on
the Number of Japanese Residents Abroad", 2018.

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Data provided by Sakura RadioLive broadcast
Total number of listeners andvisitors across the board

Website audience statistics
Age（(Web + App, according to Radio.com)

800K
Average Viewing Time(Radio.co survey)

Index

Composition

18-20

117

21-24

80

25-29

94

30-34

112

35-39

51

40-44

226

45-49

99

50-54

121

55-59

48

60-64

About
18min

86

65+

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GenderWebsite Visitors(monthly average total)

4Kppl

Male

103

Female97

Ethnicity
Caucasian8

African American

5

Asian

2046

Hispanic

58

Other

22

PodcastTotal number ofdownloads

About

Total number of downloads by region in US (%)*This data is as of September 2023.

827K

Northern

Ranking by Region (World)Western
90K downloads

China
ThailandTaiwanJapan

Singapore

30%

Central30K downloads
10%120K downloads
40%

Lorem
Southern

United Statesof America

60K downloads
20%

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Sakura Radio Advertisement
Types and Descriptions
Type of Advertisements
Internet Radio Commercials● Spot commercials (30~40 seconds, or 60 seconds)● Spot commercials + Program Interviews● Spot commercials + Infomercials Infomercial (4min~)*Prices vary depending on the number of seconds.
*For program interviews, we may not be able to meet desired timing or
production due to various reasons (coordination with other guests, etc.),
but if you have certain requests, please let us know first.

Spot

Program A

Program B↑ ↑↑CM will flow between programs
and in the middle of the program.

Other Services● Listener gift campaign● Information distribution(Email newsletters & SNS) *Consultation required		● Podcasting commercials● Banner ads(on our Sakura Radio website)		Advertisement Description
Spot commercial

Commercials between programs or commercials that run during a program. Pre-recorded
commercials are broadcast on specified dates and times. As the commercials are created inadvance, it is possible to create the content according to the request of the advertiser.

Program

A program interview involves inviting a company or an advertiser, to an existing program with a large
audience. You will be asked to announce the company's products and services in dialogue format
with the radio personality/announcer. As the advertisment is integrated into the program, there is anadvantage to making the ad feel more familiar, and less like a commercial.

Interviews
Information
Commercial*For program interviews, we may not be able to meet desired timing or production due to various reasons(coordination with other guests, etc.), but if you have certain requests, please let us know first.

Infomercial is a combination of the words "information" and "commercial. All program slots areused for advertisers to announce their corporate information, products, and services.

Listener gift campaign

A plan to offer the advertiser's products, goods, or services free of charge as a gift to viewers
in order to improve the company's image and promote sales.

Podcasting

While live radio broadcasts (*streaming) are limited to the U.S., podcasts can be heard fromanywhere in the world.

commercials*Streaming broadcasting is when data is received and played at the simultaneously, and not downloaded
and listened to later, like a podcast.

distribution

We will distribute the advertisers' information via our regular newsletters and social networking
services to corporations, Japanese-American organizations, and supplementary schools(weekend or after school programs) throughout the United States. If you would like to receive
further information, please do not hesitate to contact us for a consultation.

Banner ads

We will post the advertiser's banner image on our website.

Information*Please inquire for our rates.

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Flow until commercial
broadcasts
Inquiries

Please feel free to send us an E-mail at [sales@sakuraradio.com] andcontact us for inquiries and quotes. We will be happy to answer any
questions or concerns you may have about starting a radio advertising
campaign, or about the types and costs of radio commercials.

Hearing

O ur s ale s repre se nt ative w ill g oover information about the t ypesof advertisement and plan options,followed by a time to discuss andconfirm the client's goals.

Proposed Plan

Based on the content of the hearing(online meeting), we will present what we
believe to be the best plan and option
for you.If you already have a preferredad ve r t i s i n g pl a n, we w ill p ro c e e daccordingly.

Meeting in preparartion for the commercial broadcast

We will schedule a meeting date in preparation for the start of the commercial broadcast.
● Consultations via E-mail (only for spot commercials).
● Confirmation of commercial content (creation and editing of original manuscripts andconfirmation after audio file creation).
● Broadcast start date and contract.
● Confirm the time period (days of the week/number of broadcasts/time of day to be aired).
Zoom meeting (for interview programs) : In addition to the above, recording schedule andother details will be notified by E-mail.

*Banner ads to be posted on Sakura Radio website: Banners will be free of charge during the term of thecommercial contract. Details of banner size regulations will also be provided.
*For program interviews, we may not be able to meet desired timing or production due to various reasons(coordination with other guests, etc.), but if you have certain requests, please let us know first.

Follow-up from the start of the broadcast to the end of the broadcast
We will contact you one week before the end of the commercial period.

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Past examples (by industry)
Industry: Finance/Accounting

Case Example: This is an advertising case study of a company with offices in Florida
and Seattle that conducted a radio commercial in order to acquire new customers fromother states.
Goal: Internet radio commercials were used to deliver information to customers in areasthat could not be approached through traditional print newspapers and magazines.
Content of Radio Ad: Spot commercials and one infomercial per year (during peakseason).

Industry: Medical Clinic

Industry: Airline/Travel Agency

Case Example: This is an example of an advertisementthat was used in a radio commercial to further
publicize and announce the clinic's recognition andtreatment details.

Case E xample: This is an example of a radio
commercial advertising campaign to announce a
temporary return flight to Japan and airline ticket
campaigns within the United States.

Goal: Although the company was gaining recognition
through newspapers and other print media and review,the number of patients coming to the hospital were
not increasing,and in order to improve the situation, anInternet radio commercial was used.

Goal: In addition to advertising in newspapers andmagazines, the company uses Internet radio
commercials to reach as many U.S. residents as
possible.

Content of Radio Ad: Spot commercials and programinterviews.

Industry: E commerce/Online

shopping

Case Example: This is an example of a radio
commercial advertising campaign to inform U.S.
residents of a service that allows them to purchase
Japanese products online while living in the U.S.
Goal: Sakura Radio's media plan was used withthe goal of attracting customers who are U.S.
residents.
Content of Radio Ad: Spot commercials andInfomercials.

Industry: University/ Internatinal

schoolC a s e E x a m p l e: T his is an example ofapproaching returnee students in the U.S. as wellas prospective students at Japanese Universities
and international schools.
Goal: To inform target listeners of the website andonline seminars at educational institutions inJapan by using Internet radio commercials.
C onte nt of R a dio Ad: utilization of spot
commercials and infomercial commercials

Content of Radio Ad: Ad : Spot commercials andbanner ads (on our website).

Industry: Manufacturer of household

goods

Case Example: This is an example of a company
headquartered in Japan that has implemented radio
commercials in order to acquire new customers in
the U.S. market.
Goal: An advertising campaign that used Sakura
Radio's network, the only Japanese-language
Internet radio station in the U.S., to promote thecompany name to U.S. residents and to announce
a listener campaign aimed at at tracting newcustomers.
Content of Radio Ad: Spot commercials, Program
Interviews, Listener gift campaigns.
*Designated media by the U.S. government/Japanese
Ministry of Foreign Affairs
Sakura Radio has worked with the United States Department
of Health and Human Services/United States Census Bureau,
US census (population survey) for US residents as designatedmedia for the Ministry of Foreign Affairs, and has beendeveloping additional notices for COVID vaccinations andpublicity for overseas elections.
A detailed description of detailed radio commercial
advertisements can be found on page 6.

8About Sakura Radio
Sakura Radio is the only Japanese-language Internet radio station that covers theentirety of the United States, and its archives can be heard from anywhere in theworld.
Established in October 2017, Sakura Radio is approaching its five year

anniversary.
In order to fulfill our valuable role as a bridge between the U.S. and Japanese communities, we
strive to be a "community connected by the ears" and to produce programs that are loved byeveryone.
The number of podcast downloads for Sakura Radio has now exceeded 650,000, and thenumber of listeners from all over the world is increasing each year. Therefore, Sakura Radio isable to distribute information about your company, products, events, etc. to Japanese people
living all over the world.
In many cases, listeners take in the radio at regular times as part of their daily routines. Radio isa medium that can be listened to while driving, doing housework, working, sleeping, etc., and issaid to be "a medium closely related to daily life".
Compared to other distribution media, radio has the potential to generate higher advertising
effectiveness, and demand is expected to continue to grow in the future. The advertising effectis expected to be far greater than that of conventional advertisements, due to the superior
convenience of being able to watch through applications and websites.
Sakura Radio now covers a wide range of topics including world-wide, Japanese, and U.S. local
news, as well as practical lifestyle information, emergency information, and business discussions.
On the entertainment side, Sakura Radio offers a wide range of cultural, entertainment, andcelebrity interviews, as well as Japanese and American music and a variety of other music.
Sakura Radio is available 24 hours a day, 7 days a week, 365 days a year, with a wide varietyof content. We would like to help you promote your products and services on Sakura Radio toincrease brand and product awareness through repeat business. We hope that you will consider
using Sakura Radio to distribute information about your products and services to increase brandand product recognition through repeat effects.
If you have any questions or concerns about "Sakura Radio", please do not hesitate to contact us.
Thank you for your support.
From the staff at Sakura Radio

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Sakura Radio Program Information
Information Program

Local information programs bycommunity personalities from allover the United States, exclusive to
Sakura Radio. The program features
local events and happenings,
information on daily life, popular
restaurants, city introductions, andinterviews with Japanese-Americans
who are active in their communities.

Delivering topics from all overthe country in addition to local
information. News, local reports,
interviews with Japanese people
living and working in the U.S., andinformation on events around thecountry; broadcast from different
regions by different anchors eachweek.

Newbie to NY and new mom, singer
Didi, who lives with a Hokkai-dojin
spirit, brings you her real voice with
topics on international marriage/NY
food, life, childcare, and American
culture.

Rika Teshima, a resident of Los
Angeles, the largest Japaneselanguage society in the USA,
brings you news and in-depth
local topics from the West Coast.

Bay Area resident Rie Fukuno
provides a free talk on topics
f ro m N o r t h e r n C a l i f o r n i a ,Washington State, and Oregon,
and other useful information.

Education

Medical care

Calligrapher Tanaka Taizan visits
Japanese language schools acrossthe U.S. to interview teachers andfind out what the children reallythink.

Each program features a doctorf r o m a c r o s s t h e U. S . w h o
provdes a specialized talk on a
specific topic.

News

We broadcast world, U.S., Japan,
stock, and weather news in themorning and evening on the hour, inorder to support your busy lives.

Excerpts from a local Japanesenewspaper in New York, "Weekly
NY Life," read by AI announcers.

U.S.-based journalist, Yukishige
Takesue thoroughly explores
the flip side of the news.

We bring you the latest news
from Hawaii, from politics andeconomy to tourism and sports.

Businesses"Pioneers" will be a programin which we talk to Japanesepeople who are active in the
United States as "pioneers".

This program is brought to you byInteresse International, a full-service
human resources company. Withbranches throughout the U.S., thecompany's network sourcing brings
you weekly job postings fromacross the U.S.

Tidings of hometown

From behind-the-scenes of ageiko to life advice and talks with
Aoi in her everyday clothes, webring you a relaxed atmosphere.
First-time visitors are welcome.

Here comes the popular cornerof " Kagoshima Oosumi FM
Network" with random questions
from various hosts.

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Talk show

The program interviews
Japanese people who are active
and working hard in New York.

Keiko Aoki, a leading Japanesebusinessperson in New York
City, and Masami Lieberman, aspecialist in beauty and fashion
discuss
the latest topics from a variety ofgenres brought to you from Fifth
Avenue in New York City.

Yosemic, whose goal is "to createa place where anyone can be an
expressionist," provides informationon the streets of New York City
as seen from the perspective of astreet performer.

M a r o n a n d Ta r o i n t r o d u c e"International Marriage Surprises"
based on interviews they conduct
with international married couples
living in the United States.

A talk show with gifts presented
by Hiro-kun, CFO of a foodcompany, and Maron, healer
and editor.

Life

Entertainment

ZABU-chan, a.k.a. Yanagiya
To z a b u r o , w h o h a s b e e n
traveling to spread rakugo
in the U. S ., discusses his
daily thoughts and interesting
experiences in various regions.

A music talk show that uses atheme of an event held in the
U.S. each month and introduces
Western music related to thatevent.

Weekly J-POP rankings andsongs are presented.

R-NABY, a very popular rapper
in the U.S.A., who is doing
very well in his business andlive performances, and his
manager, enjoy a very funny talkshow.

"I can't sing in tune"," "I am told I
have trouble understanding thewords," and many other voicerelated problems are discussed
and resolved.
This program is full of new
and eye-opening insights into
the voice. A fun and practicalprogram that helps you improveyour voice by simply imitating
the voice on the radio.

A reading corner of the world's
masterpieces. Reading: Yuko
Fujiki reads various stories inJapanese.

Other
Every morning from Monday ~Friday, Shionuma Ryojun, the abbot
of Jigenji Temple in Akiu, Japan, will
provide a minute of inspirational tips
to help you feel better.

This program provides hints
on how to energize your "mind,
heart, and body" through themes
close to home.

Atsuko Sakamoto of Prime Timewill introduce the essence oftiming to enrich your life andwork.

A monthly program in which
Yuko Fujiki and Kay recommend
a children's book or a children'sbook that can also be enjoyedby adults.

Everyone knows "Radio Exercise
No. 1". It has been popular with
our listeners for a long time.
Regardless of age or job, youngor old, man or wo man, we
recommend that you incorporate
this into your daily life.

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Contact Information
E-mail address: sales@sakuraradio.com
Phone number: 212-391-9111

c/o Interesse International
100 Park Avenue, 16th Floor New York, NY 10017@SakuraRadioUSA
Sakura Radio USA
sakuraradiousa

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