Press release
Embargo 29 Sep 4 pm CET“Choose Europe”– European cities and regions join forces to drive
investment leadership in sustainable growth andregional resilience
Collaboration, a human-centric approach, sustainability and quality of life are the sharedvalues that have made the European Metropolitan Regions a driving force in tackling global
challenges. This alternative approach has attracted the attention of foreign companies,
investors and talent. The European Metropolitan regions are now launching a uniquecooperation to safeguard the shared European economic value model and to supportsustainable growth in their regions.
A group of European investment promotion agencies are taking their collaboration to anew level in the “Choose Europe” project. These public agencies have chosen to join
forces in the competitive field of attracting foreign direct ​investment, be it green fieldand relocation projects or talents, believing that shared success positively benefits theentire European region. Investment promotion agencies in several European cities andregions have been collaborating over the past years to improve their best practices andshare a collective path for responsible development on the European continent. Thenetwork currently includes the metropolitan cities and regions of Amsterdam,
Catalonia, Berlin, Copenhagen, Frankfurt, Helsinki, Lyon, Munich, Paris, Riga,Stockholm, Vienna, Warsaw and Zurich.
Emphasising common values and differentiating specific assets to strengthen aprosperous European economic model is the objective of this informal group ofEuropean agencies that are committed to long-term cooperation. This collaboration
has shared European values at its core: a human-centred model contributing tostability, sustainability and prosperity. It is the first time in the field of foreign direct
investment (FDI) that competitors have joined forces for the greater good.
“We are different in terms of sectors and geographic distinctions, however, we’re ultimately
still very similar. Serving at a metropolitan or regional level, we have been entrusted withthe task of attracting responsible value-adding investments to our cities in order to foster
innovation and job creation. But we aim to achieve this by abiding by our shared European
values, and without compromising on social and environmental sustainability” says Peterde Kruijk, Director of Amsterdam International Business, founding member of thenetwork.
An extensive commitment to cooperation is shared by all agencies: “Often companies
will have to choose between our regions, but we take comfort in the fact that the investment

will settle with one of our neighbours sharing the same vision. This is part of our European
spirit both in growth and resilience contexts. We feel that this sentiment, now more thanever, is a key argument to share with foreign investors and talents in the world” says
Bertrand Foucher, General Director of Invest in Lyon.
In a world facing polarities and adversities, the mission of the Choose Europe
campaign is to position Europe as the ideal location for international companies
looking to achieve economic success and sustainable growth.
The “Choose Europe” campaign will launch on 29th September in Helsinki, withrepresentatives of the 14 cities, regions and metropolitan areas. The campaign will
initially target North America and will focus on digital channels and several physicalevents taking place in European cities, such as Web Summit and MIPIM. This projectmarks the beginning of a long-term collaboration between the 14 cities, regions andmetropolitan areas.

To know more about the project and the participating European Regions visit us at:www.chooseeurope.eu
About us:Amsterdam: https://www.iamsterdam.com/business
Berlin : https://www.berlin-partner.de/en/
Catalonia: https://www.catalonia.com
Copenhagen: https://www.copcap.com/
Frankfurt: https://www.frm-united.com/
Helsinki: www.helsinkipartners.com
Lyon: https://www.onlylyon.com
Munich: www.invest-in-bavaria.com
Paris Region: https://www.chooseparisregion.org/
Riga: https://www.liveriga.com/en/
Stockholm: https://www.investstockholm.com/
Vienna: https://viennabusinessagency.at/
Warsaw: https://growwithwarsaw.um.warszawa.pl
Zurich: https://www.greaterzuricharea.com/en/ChooseEurope