PRESS RELEASE
To media representatives:
July 23, 2024
TrainTracks Inc.

TrainTracks Takes Further Action into Facilitating
Marketing Support GloballyRefocusing network to four countries including India and Brazil

TrainTracks Inc.,a marketing and communications agency, (Tomigaya, Shibuya-ku, Tokyo;
Managing Director: Yukiko Harada; hereinafter TrainTracks) will take further action intofacilitating overseas marketing support to the following four countries: India, Vietnam,Indonesia, and Brazil. Throughout their 20 years of business, TrainTracks has continued tomeet the diverse needs of their local and overseas clients with their expertise, bilingual
support and global overseas network. In addition to their continued support of current clients,
TrainTracks will also develop optimal marketing strategies and activities for Japanese clients
who have already expanded into or are planning to expand into these four countries.
TrainTracks is a one-stop agency with a menu of services that meet each of their clients’specific needs. The agency’s main clientele consists of IT and Technology companies.
TrainTracks’ core competencies of strategy, marketing, PR and content creation mixed with awealth of experience and knowledge to handle multiple languages, time differences, anddifferent

businesspractices

allowsthemtoexecuteintegrated

marketingandcommunications programs to better sell their clients’ brand, products and services in Japan.
For overseas marketing activities, TrainTracks partners with local marketing andcommunications agencies from countries around the world, mainly in Europe and the UnitedStates, and carry out these activities with awareness of the local customs and media.
While continuing their support of overseas marketing activities in regions like Europe and theUnited States, TrainTracks has positioned four more regions, India, Brazil, Indonesia andVietnam, as focus markets due to their notable market growth rates. These markets,particularly India, are very attractive to Japanese companies, specifically in the IT and softwaredevelopment field. Especially considering India has strengthened its economic ties with theAsia-Pacific region through the Comprehensive Economic Partnership Agreement (CEPA) with
ASEAN countries such as Japan and South Korea, allowing India to easily expand into otherAsian markets.
After a series of consultations, TrainTracks learned that many companies have concerns withoverseas PR and marketing activities. Many of these companies are interested in expanding
overseas but have no local PR connections and are worried about the language barriers aswell as the differences in business practices, culture and religion. To these concerns,

TrainTracks is prepared to utilize and refocus their partnerships with local agencies in the four
countries to bring strategic and quality marketing activities to their clients. These marketing
activities include but are not limited to corporate PR, product and service PR, local events, andthe arranging of media tours by inviting media reporters to Japan. Managing Director Yukiko
Harada affirms that, “we value consistency in the story that we tell when a brand expandsoverseas. Our goal is to navigate any cultural differences so overseas markets can relate toand empathize with our client’s mission statement”.
TrainTracks will continue to meet the diverse needs of their local and overseas clients. The
agency looks forward to delving into the four markets of India, Vietnam, Indonesia andBrazil, and harmonizing them with Japanese companies.
###About TrainTracks
TrainTracks is a Tokyo-based marketing communications agency founded in 2003. With over
20 years of experience and expertise, as well as a network of domestic and international
partners, we provide one-stop support for our clients' marketing communications and PR
activities, from strategy planning to implementation. For more information, please visit
www.traintracks.jp.
<Contact for media inquiries regarding this matter>
TrainTracks Inc.
Contact: Arai, Terada
Tel: 03-5738-4177 Fax: 03-5738-4178 Email: pr@traintracks.jp