1 April, 2015
To whom it may concern
Showa Holdings Co., Ltd.
Mamoru Shigeta,
Representative Executive Officer and Managing Director(Code 5103 Tokyo Stock Exchange)
Contact: Tomohiko Shoji, Executive Officer(Tel: 04-7131-0181)

Launch of new line Japanese style sweets Noto Kaido produced under selected
manufacturing process with our thankful thought to the farmer
News release from our subsidiary Nihonbashi-honcho Kashidokoro

Asuka Foods Co., Ltd, our subsidiary has launched new line of Japanese style sweets NotoKaido under the new brand Nihonbashi-honcho Kashidokoro from 1st April 2015. Also, from 1st
April 2015, the new line products are going to be introduced and available for sale at allsupermarkets in the whole country.
We would like to announce more information based on the news release from
Nihonbashi-honcho Kashidokoro.
Asuka Foods Co., Ltd is one of leading company in manufacturing and selling Japanese style
sweets. Asuka Foods products are distributed in nine out of Top 10 biggest revenues
supermarkets in all over Japan.
"Nihonbashi-honcho Kashidokoro” is a new brand that was created by Asuka Foods Co., Ltd toexpress Japanese style sweets and the Japanese tradition in the way of highest technology andstill being persistent to the tradition. Nihonbashi-honcho Kashidokoro was established as a newcompany to continue researching and development of products from two year ago.
In the Noto Peninsula of Ishikawa Prefecture, traditional agriculture of Japan has beenremained unchanged and it has been recognized as World Agricultural Heritage. By joining ourhands with farmers in Noto we produce the new line as a fusion of the tradition of Japanese style
sweets and Japanese traditional agriculture. In addition to that, the Noto Kaido line wasintroduced on the occasion of opening Hokuriku Shinkansen and the broadcasting of NHK
morning TV drama inspired from the novel named Mare
Today, again we would like to give you update on our new line of Japanese style sweets. If you
have a chance to see our products at nearby supermarkets, please give them a try. We
appreciate your patronage and continuous support.
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From 1st April 2015, Nihonbashi-honcho Kashidokoro Co., Ltd starts to introduce to nationwide
market its new line up Noto Kaido include four new products Noto Daifuku, Noto Ohagi, Noto
Mitarashi-Dango and Noto Yomogi-Dango.

☆Product Line Concept☆
The glutinous rice grown in climate of Noto savoredwith the taste of slowly matured soy sauce. Thefarmers of Noto carefully produce ingredients, foodwith their passion. There is very little amount offoods production and they are used only in theprefecture. These foods are considered to be
ingredients of hallucination. Our products areproduced using using ingredients of Noto filled withour thoughts for this.

☆Website for information about Noto ☆
In Noto, the person who keeps plugging away in this local Noto is called “the person of Earth”,
and the person who conveys the good things about Noto is called “the person of Wind”.
Nihonbashi-honcho Kashidokoro deliver its products to customers and introduce more about
new line up products on their website. We provide information about our farmers and Noto
as part of our effort to make sure of food safety, customer reassurance and satisfaction.
Website URL： http://nh-kashidokoro.jp/index.html
Facebook Account：https://www.facebook.com/kashidokoro
Twitter Account：@nihonba_wagashi☆Product Introduction☆
「Noto Daifuku」（Suggested retail price 270 JPY (before tax)）
Made with 100% glutinous rice of Noto pounded (NotoMochi kome) by hand until achieving the texture.
「Noto Ohagi」（Suggested retail price 270 JPY (before tax)）
Made with glutinous rice of Noto and wrapped in domestic
adzuki beans of the elegant sweetness「Noto Mitarashi-Dango」Suggested retail price 230 JPY (before tax)）
Dumpling made with rice flour which is powdered fromwell-known rice brand "Yume Mizuho" by a traditional
body pounding crush process. Sauce made from soy sauce
which is carefully made with soybeans of Noto.
「Noto Yomogi-Dango」（Suggested retail price 230 JPY (before tax)）
Made with glutinous rice (mocha) mixed with mugwort (ground yomogi) and produced tohave countryside flavor of ground yomogi

Product inquiries
Nihonbashi-honcho Kashidokoro Co., Ltd
TEL：0120-919-800
FAX: 03-6860-0885
Mail: info@nh-kashidokoro.jp