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ࢼࢵࢪࢆ฼⏝ࡋࡓ㣗ရࣟࢫ๐ῶ᪋⟇ࡢᐇ᪋ᮡ⃝ ឡ⨾  Ᏻ⏣ ගᏕ ͊ Ᏻಸ 㝯 ͋

Using Nudges to Reduce Food LossManami SUGISAWA* Mitsutaka YASUDA† Takashi ANBAI‡
せ᪨ࠕࢼࢵࢪ(nudges)ࠖ࡜࠸࠺ᡭἲࡣ㸪⤒῭ⓗ࡞࢖ࣥࢭࣥࢸ࢕ࣈࡸ⨩๎ࢆ౑ࢃࡎ࡟ேࠎࡢ⾜ືࢆணྍ⬟࡞ᙧ࡛ኚ࠼ࡿ᪉ἲ࡜ࡋ࡚㸪㏆ᖺὀ┠ࢆ㞟ࡵ࡚࠸ࡿࠋᮏ◊✲࡛ࡣ㸪ᮏᏛࡢ࢟ࣕࣥࣃ

ࢫෆ࡟࠶ࡿࢥࣥࣅࢽ࢚ࣥࢫࢫࢺ࢔࡛ࡢ㣗ရࣟࢫ๐ῶࢆ┠ⓗ࡜ࡋ㸪ࢼࢵࢪࢆά⏝ࡋࡓ᪋⟇ࡢᥦ᱌㸪ᐇ᪋㸪ࡑࡋ᳨࡚ドࢆ⾜ࡗࡓࠋࡑࡢ⤖ᯝ㸪ᮏ◊✲࡛ไసࡋࡓ࣏ࢫࢱ࣮ࡸࢩ࣮ࣝࡀ㸪㈹࿡
ᮇ㝈ࡀ㏆࠸㣗ရࡢ㉎㈙ືᶵ࡟ᙳ㡪ࢆ୚࠼ࡿྍ⬟ᛶࡀ࠶ࡿࡇ࡜ࡀ♧၀ࡉࢀࡓࠋ

Abstract
A method known as "nudges" has gained attention in recent years as a way to predictably change
people's behavior without using economic incentives or penalties. In this study, we proposed,implemented, and tested policies using nudges to reduce food waste at a convenience store on ouruniversity campus. Results from this study suggest that posters and stickers may motivate people topurchase food products that are close to their expiration date.

࣮࣮࢟࣡ࢻࢼࢵࢪ㸦Nudges㸧 ࢢࣛࣇ࢕ࢵࢡࢹࢨ࢖ࣥ㸦Graphic designs㸧 ࣇ࣮ࢻࣟࢫ㸦Food loss㸧 ໭ᾏ㐨᝟ሗ኱Ꮫ᝟ሗ࣓ࢹ࢕࢔Ꮫ㒊᝟ሗ࣓ࢹ࢕࢔Ꮫ⛉ㅮᖌ㸪Lecturer, Dept. of IM, HIU໭ᾏ㐨᝟ሗ኱Ꮫ᝟ሗ࣓ࢹ࢕࢔Ꮫ㒊᝟ሗ࣓ࢹ࢕࢔Ꮫ⛉ᩍᤵ㸪Professor, Dept. of IM, HIU‡໭ᾏ㐨᝟ሗ኱Ꮫᖖົ⌮஦, Executive Director, HIU*†

㸫1㸫⏎%⏎杉澤愛美・安田光孝・安倍隆࡟㸪ࣇ࣮ࢻࣟࢫࡀୡ⏺ⓗ࡞ၥ㢟࡟࡞ࡗ࡚࠸ࡿࠋ1㸬 ⫼ᬒ௧࿴ 2 ᖺᗘࡢ᪥ᮏࡢ㣗ရࣟࢫ㔞ࡣᖺ㛫 522 ୓ࢺࣥ࡜࡞ࡗ࡚࠾ࡾ㸪ࡇࢀࡣୡ⏺඲యࡀ᥼ຓࡋ㏆ᖺ㸪⮬Ⓨⓗ࡞⾜ືࢆಁࡍ⾜ື⤒῭Ꮫࢆᇶ࡚࠸ࡿ㣗ᩱࡢ⣙ 2 ಸ࡟┦ᙜࡍࡿ(ᾘ㈝⪅ᗇᾘ㈝࡟ࡋࡓᡭἲࡀὀ┠ࡉࢀ㸪࣐࣮ࢣࢸ࢕ࣥࢢࡸ♫⪅ᩍ⫱᥎㐍ㄢ.2022)ࠋࡑࡢ࠺ࡕ㸪53%(275 ࢺࣥ)఍ᨻ⟇࡞࡝࠶ࡽࡺࡿሙ㠃࡛ά⏝ࡉࢀ࡚࠸ࡿࠋࡣ஦ᴗάືࢆకࡗ࡚Ⓨ⏕ࡍࡿࠕ஦ᴗ⣔㣗ရࣟࢼࢵࢪ㸦nudges㸧ࡶࡑࡢᡭἲࡢ୍ࡘ࡛࠶ࡿࠋࢼࢫ࡛ࠖ࠶ࡾ㸪ࡇࢀࡽࡣ㣗ရ〇㐀ᴗ㸪እ㣗⏘ᴗ࡞ࢵࢪ࡜ࡣ㸪┤ヂࡍࡿ࡜ࠕ⫝࡛ࡑࡗ࡜✺ࡃࠖ࡜࠸

࡝࡛Ⓨ⏕ࡍࡿ㣗ရࣟࢫࡀྵࡲࢀࡿࠋࢥࣥࣅࢽ࠺ព࿡࡜࡞ࡾ㸪㑅ᢥࡢᖜࢆ⊃ࡵࡿࡇ࡜࡞ࡃ㸪ከ࢚ࣥࢫࢫࢺ࢔࡛ᗫᲠࡉࢀࡿᾘ㈝ᮇ㝈ษࢀࡢ㣗㢠ࡢ⤒῭ⓗ࢖ࣥࢭࣥࢸ࢕ࣈࡸ⨩๎࡜࠸ࡗࡓᡭရࡶࡑࡢ୍ࡘ࡛࠶ࡿࠋᮏᏛ࡛Ⴀᴗࡋ࡚࠸ࡿࢥẁࢆ౑ࢃࡎ࡟㸪ேࠎࡢ⾜ືࢆணྍ⬟࡞ᙧ࡛ࣥࣅࢽ࢚ࣥࢫࢫࢺ࢔ࠕࢭ࢖ࢥ࣮࣐࣮ࢺ໭ᾏ㐨ኚ ࠼ ࡿ ᡭ ἲ ࡢ ࡇ ࡜ ࡛ ࠶ ࡿ (Thaler ࣭᝟ሗ኱Ꮫᗑ࡛ࠖࡶ㸪኎ࢀṧࡾ㸪ᾘ㈝ᮇ㝈ࡢษࢀSunstein.2022)ࠋ2010 ᖺ࡟ࡣ㸪࢖ࢠࣜࢫࡀୡ⏺

ࡓၟရࡀከࡃᤞ࡚ࡽࢀ࡚ࡋࡲ࠺ㄢ㢟ࢆᢪ࠼࡚࡛ึࡵ࡚ࢼࢵࢪࢆ⤌⧊ⓗ࡟ᑟධࡋ㸪ᑓ㛛ⓗ࡟࠸ࡿࠋ㣗ရᗫᲠ≀ࡢฎ⌮࡟ࡣẖᖺከ㢠ࡢࢥࢫࢼࢵࢪ࡟ྲྀࡾ⤌ࡴࢳ࣮࣒ࢆタ❧ࡋࡓࠋࡇࡢࢳࢺࡀᢞධࡉࢀ࡚࠾ࡾ㸪௧࿴ 2 ᖺᗘ࡟࠾࠸࡚ࡣ࣮࣒ࡣࢼࢵࢪࣘࢽࢵࢺ࡜ࡶ࿧ࡤࢀ࡚࠸ࡿࠋⱥᖺ㛫⣙ 2.1 ඙෇࡜ゝࢃࢀ࡚࠸ࡿࠋ⌧ᅾࡢ≧ἣᅜࢼࢵࢪࣘࢽࢵࢺࡀ㸪⛯㔠ࡢ╩ಁ≧࡟ࢼࢵࢪࡣ㸪⎔ቃ㈇Ⲵࢆ࠿ࡅࡘࡘ⤒῭ⓗ࡞ᦆኻࡶ኱ࡁࢆά⏝ࡋ኱ࡁ࡞ᡂᯝࢆୖࡆࡓࡇ࡜ࢆࡁࡗ࠿ࡅ࠸ࡓࡵ㸪᪩ᛴ࡞ᨵၿࡀᚲせ࡛࠶ࡿ࡜⪃࠼ࡽࢀ࡟㸪ࢼࢵࢪࣘࢽࢵࢺࡢάືࡀᗈࡃᾐ㏱ࡋ㸪⌧ᅾࡿࠋ࡛ࡣୡ⏺࡟ 200 ௨ୖࡢࢼࢵࢪࣘࢽࢵࢺࡀタ❧ࡑࡇ࡛ᮏ஦ᴗ࡛ࡣ㸪ᮏᏛᵓෆࡢࢥࣥࣅࢽ࢚ࡉࢀ࡚࠸ࡿ(ᶓ὾ᕷ⾜ືࢹࢨ࢖ࣥࢳ࣮࣒ࣥࢫࢫࢺ࢔࡟࠾ࡅࡿ㣗ရࣟࢫ๐ῶࢆࡣ࠿ࡿࡇYBit.2019)ࠋ

࡜ࢆ┠ⓗ࡜ࡋ㸪ࢼࢵࢪࢆά⏝ࡋࡓ᪋⟇ࡢᥦ᱌࣭᪥ᮏᅜෆ࡛ࡶࢼࢵࢪࡣ᥎㐍ࡉࢀ࡚࠾ࡾ㸪ᖹᐇ᪋㸪࠾ࡼࡧ᳨ドࢆ⾜ࡗࡓࠋࢼࢵࢪࡢ⪃᱌࠾ࡼᡂ 29 ᖺ 4 ᭶㸪ᨻᗓ୺ᑟࡢ᪥ᮏ∧ࢼࢵࢪࣘࢽࢵࡧไసࡣ㸪㛵ಀ⪅ࡢᣦᑟࡢୗ㸪ᮏᏛࡢ᝟ሗ࣓ࢹ

ࢺ BEST ࡀタ❧ࡉࢀ࡚࠸ࡿࠋࡲࡓ㸪ྛᆅ᪉⮬࢕࢔Ꮫ㒊ᮡ⃝ࢮ࣑ࡢ 3 ᖺ⏕ 2 ྡ㸪Ᏻ⏣ࢮ࣑ࡢ἞యࡀࢼࢵࢪ᥎㐍ࢳ࣮࣒ࢆᙧᡂࡋ㸪᪥ᮏ∧ࢼ

3 ᖺ⏕ 2 ྡࡢィ 4 ྡ࡛⾜ࡗࡓࠋࡲࡓ㸪ᮏ஦ᴗࡣࢵࢪࣘࢽࢵࢺ࡜ࡢ㐃ᦠࢆ⾜࠸࡞ࡀࡽ㸪ᆅ᪉࡛

HoBiT ࡢ༠ຊ࡛⾜ࡗࡓࠋࡢࢼࢵࢪά⏝ࢆ✚ᴟⓗ࡟⾜ࡗ࡚࠸ࡿࠋ໭ᾏ㐨2㸬 ࢼࢵࢪࡢタィ᪉ἲ࡛ࡶ 2020 ᖺ 3 ᭶࡟໭ᾏ㐨⾜ືࢹࢨ࢖ࣥࢳ࣮࣒
㸦Hokkaido Behavioural insights Team = HoBiT㸧ࡀ⤖ᡂࡉࢀࡓ(໭ᾏ㐨⾜ືࢹࢨ࢖ࣥࢳ࣮࣒ࢼࢵࢪࡣ㸪㠀ྜ⌮࡞⾜ື≉ᛶࢆᣢࡘே㛫ࢆ

HoBiT.2020)ࠋ໭ᾏ㐨⫋ဨࢆ୰ᚰ࡜ࡋࡓ᭷ᚿ࣓⪃៖ࡋ㸪⾜ືኚᐜࢆಁࡍᡭἲ࡛࠶ࡾ㸪⮬↛࡞ᙧࣥࣂ࣮࡛ᵓᡂࡉࢀ࡚࠾ࡾ㸪ࢼࢵࢪά⏝஦౛ࡢ࡛⾜ື࡟ㄏᑟࡍࡿࡇ࡜ࢆ┠ᣦࡋ࡚࠸ࡿࠋࡇࡢ๰ฟࡸ㸪ຮᙉ఍࡞࡝ࢆᐇ᪋ࡋ࡚࠸ࡿࠋ≉ᚩ࠿ࡽ㸪ᚑ᮶ࡢࠕᣦ♧ࠖࡸࠕὀពࠖ࡜࠸ࡗࡓ᪉ἲ࡛ࡣ㞴ࡋ࠿ࡗࡓ⾜ືࡢኚ໬࡟ᑐࡋ࡚㸪㠉ᆅ᪉⮬἞య࡟ࡇࡢࡼ࠺࡞ືࡁࡀᗈࡀࡗ࡚࠸᪂ⓗ࡞ゎỴ⟇ࢆᥦ౪ࡍࡿྍ⬟ᛶࡀ࠶ࡿࠋࡿ⫼ᬒ࡜ࡋ࡚㸪ᅜࡢไᗘࡸࢧ࣮ࣅࢫࡢኚ᭦࡟᭱ࡶ᭷ྡ࡞ࢼࢵࢪࡢຠᯝࢆ♧ࡍ౛ࡣ㸪1999ࡼࡾ㸪ᆅᇦఫẸ࡟⾜ືࢆಁࡍሙ㠃ࡀከ࠸ࡇ࡜ᖺ࡟࢔࣒ࢫࢸࣝࢲ࣒࣭ࢫ࣏࣮࢟ࣝ✵ࡀ㉳ᅉࡋ࡚࠸ࡿ࡜⪃࠼ࡽࢀࡿࠋ୍᪉࡛㸪SDGs ࡢ┠ᶆ 12 ࡟ࡶヱᙜࡍࡿࡼ࠺࡛ᐇ᪋ࡉࢀࡓ஦౛࡛࠶ࡿࠋ⏨ᛶ⏝ࡢබඹࢺ࢖ࣞࡢᑠ㸫2㸫⏎&⏎̟̑˼˂գᅎɋɜᰩ‫˾ͥڃ‬ձཝేፑɺࡸే౽ჾ࡟ࣁ࢚ࡢ⤮ࢆ㈞ࡾ௜ࡅࡿࡇ࡜࡛㸪฼⏝⪅௚⪅ࡀ࡝ࡢࡼ࠺࡞⾜ືࢆ⾜ࡗ࡚࠸ࡿࡢ࠿ࢆ▱ࡢ㣕ἓࢆ 80㸣ῶᑡࡉࡏࡿࡇ࡜ࡀ࡛ࡁࡓࠋࡇࡢ

ࡽࡏࡿࡇ࡜࡛⾜ື࡟⛣ࡍ௙⤌ࡳ࡜࡞ࡗ࡚࠸ࡿࡼ࠺࡟㸪ࢼࢵࢪࡣᣦ♧ࡸὀពࡔࡅ࡛ࡣ୙༑ศ࠿㸪Timely ࡣ⾜ືࢆኚ໬ࡉࡏࡿ࡟᭱㐺࡞ࢱ࢖࡜⪃࠼ࡽࢀ࡚࠸ࡓၥ㢟࡟ᑐࡋ࡚㸪ゎỴ⟇ࢆᥦ࣑ࣥࢢ࡛᝟ሗ࡟ゐࢀࡿࡼ࠺࡞௙⤌ࡳ࡜࡞ࡗ࡚౪ࡍࡿྍ⬟ᛶࢆ⛎ࡵ࡚࠸ࡿࠋ࠸ࡿ࠿ࡀ࣏࢖ࣥࢺ࡜࡞ࡿࠋࡍ࡭࡚࡟ྜ⮴ࡋ࡚

HoBiT ࡣ㸪ࢼࢵࢪ࡟ࡼࡿ⾜ືኚᐜࢆ㐩ᡂࡍ࠸ࡿᚲせࡣ࡞࠸ࡀ㸪࡝ࡢせ⣲࡟ᙜ࡚ࡣࡲࡿࡢ

ࡿ࡟ࡣ㐺ษ࡞ㄢ㢟タᐃࡸᨻ⟇タィࡀ୙ྍḞ࡛࠿㸪ࡲࡓ㸪௚ࡢせ⣲ࡣྲྀࡾධࢀࡽࢀ࡞࠸࠿ࢆ⪃࠶ࡾ㸪ࡇࢀ࡟ࡣࢹࢨ࢖ࣥᛮ⪃ࡢ⪃࠼᪉ࡀ㐺ࡋ៖ࡋ࡞ࡀࡽࢼࢵࢪࡢ࢔࢖ࢹ࢔ࢆ᳨ウࡍࡿࡇ࡜࡚࠸ࡿ࡜㏙࡭࡚࠸ࡿ㸦໭ᾏ㐨⾜ືࢹࢨ࢖ࣥࢳ࡛㸪ࡼࡾຠᯝࡢ㧗࠸ᥦ᱌࡜࡞ࡾ࠺ࡿࠋ

࣮࣒.2022㸧ࠋࢹࢨ࢖ࣥᛮ⪃࡜ࡣ㸪ㄢ㢟ゎỴࡢ᪉ᮏ஦ᴗ࡛ࡣ㸪HoBiT ࡢᥦ᱌ࡍࡿࢹࢨ࢖ࣥᛮἲࢆタィࡍࡿࡓࡵࡢ࣐࢖ࣥࢻࢭࢵࢺࡢࡇ࡜࡛

⪃ࢆྲྀࡾධࢀࡓࣇ࣮࣒࣮ࣞ࣡ࢡ࠾ࡼࡧ EAST࠶ࡿ㸦Jasper.2019㸧ࠋᅗ 1 ࡣ HoBiT ࡀసᡂࡋࡓ㸪ࢆά⏝ࡋ࡚ࢼࢵࢪࢆᥦ᱌࣭ᐇ᪋ࡋ࡚࠸ࡃࠋࢹࢨ࢖ࣥᛮ⪃ࢆྲྀࡾධࢀࡓࢼࢵࢪࡢࣇ࣮࣒࣮ࣞ࣡ࢡ࡛࠶ࡿࠋࠕㄢ㢟ࡢⓎぢࠖ,ࠕ࢔࢘ࢺ࣒࢝ࡢ≉ᐃࠖࣇ࢙࣮ࢬ࡛ࡣ㸪ᑐ㇟࡜࡞ࡿ࣮ࣘࢨࡢ⾜ືࡢࣉࣟࢭࢫࢆほᐹࡋ㸪ࡑࡢศᯒࢆ⾜࠺ࡇ࡜࡛㸪ゎỴࡍ࡭ࡁㄢ㢟࡜ᐇ⌧ࡋࡓ࠸⾜ືኚᐜࢆ᫂☜࡟ࡍࡿࠋࠕࢼࢵࢪࡢ㛤Ⓨࠖࣇ࢙࣮ࢬ࡛ࡣ㸪ࢼࢵࢪࡢලయⓗ࡞࢔࢖ࢹ࢔ࢆᅛࡵ㸪ࡑࡢ࢔࢖ࢹ࢔ࢆᐇ⌧ྍ⬟࡞ࡶࡢ࡜ࡍࡿࡓࡵࡢ௙᥃ࡅࡢᐇ⌧ᅗ ࢹࢨ࢖ࣥᛮ⪃ࢆྲྀࡾධࢀࡓࢼࢵࢪࡢࣇ࣮࣒࣮ࣞ࣡ࢡࡸ㸪ࡼࡾ⯆࿡㛵ᚰࢆᘬࡃࡓࡵࡢᕤኵࢆຍ࠼࡚⾲ ࢳ࢙ࢵࢡࣜࢫࢺᆺࣇ࣮࣒࣮ࣞ࣡ࢡࠕ($67ࠖ࠸ࡃࠋࠕ௓ධ࡜ຠᯝ᳨ドࡢᐇ㊶ࠖࣇ࢙࣮ࢬ࡛ࡣࢼࢵࢪࢆᐇ᪋ࡋࡓ⤖ᯝ࡝ࡢࡼ࠺࡟⾜ືኚᐜࢆEASY㸦⡆₩࡟㸧࢔ࢡࢭࢫࡋࡸࡍࡃ࣭฼⏝ࡋࡸࡍࡃAttractive㸦㨩ຊⓗὀពࢆᘬࡃ࡟㸧㐺ษ࡞࢖ࣥࢭࣥࢸ࢕ࣈ㉳ࡇࡍࡇ࡜ࡀ࡛ࡁࡓ࠿ࢆ᳨ドࡋ㸪௒ᅇ᳨ウࡋࡓࢼࢵࢪࡢᨵၿⅬࢆ᥈ࡾ㸪ࡼࡾࡼ࠸ࡶࡢ࡜ࡋ࡚࠸ࡃࠋ
HoBiT ࡣ㸪ຠᯝⓗ࡞ࢼࢵࢪࡢ㛤Ⓨࡢࡓࡵ㸪Social㸦♫఍ⓗ࡟㸧ᅜෆእ࡛㛤Ⓨࡀ㐍ࡴࣇ࣮࣒࣮ࣞ࣡ࢡࠕEASTࠖTimely㸦ࢱ࢖࣒ࣜ➼ࢆά⏝ࡍࡿࡇ࡜ࡀ᭷ຠ࡛࠶ࡿ࡜㏙࡭࡚࠸ࡿࠋ௚ேࡢ⎔ቃ㓄៖⾜ືࢆᙉㄪ♫఍ⓗࡘ࡞ࡀࡾ㸪௰㛫࠿ࡽࡢᅽຊኚ໬ࢆཷࡅධࢀࡿࢱ࢖࣑ࣥࢢ࣮㸧

EAST ࡣ࢖ࢠࣜࢫࡢᨻᗓᶵ㛵ࡀ⪃᱌ࡋࡓࢼࢵࢪࢆホ౯ࡍࡿࢳ࢙ࢵࢡࣜࢫࢺ࡛࠶ࡾ㸪ࠕ⡆༢࠿㸦Easy㸧ࠖࠕ㨩ຊⓗ࠿㸦Attractive㸧ࠖࠕ♫఍ⓗ࠿

3㸬 ຮᙉ఍ࡢᐇ᪋

㸦Social㸧ࠖࠕࡼ࠸ࢱ࢖࣑ࣥࢢ࠿㸦Timely㸧ࠖࡢ 4ࡘ࠿ࡽᵓᡂࡉࢀ࡚࠸ࡿ㸦⾲ 1㸧ࠋEasy ࡛ࡣᑐ㇟࡜࡞ࡿ࣮ࣘࢨࡀᑡࡋ࡛ࡶ㠃ಽ࡜ᛮࢃࡎ࡟⾜ືࡲࡎࡣᏛ⏕࡟ࢼࢵࢪ⌮ㄽࢆ⌮ゎࡋ࡚ࡶࡽ࠺࡛ࡁࡿෆᐜ࡟࡞ࡗ࡚࠸ࡿ࠿ࡀ࣏࢖ࣥࢺ࡜࡞ࡿࠋࡓࡵ㸪ᇶ♏⦅㸪ᐇ㊶⦅ࡢ 2 ᅇ࡟ࢃࡓࡾຮᙉ఍Attractive ࡛ࡣ㸪࣮ࣘࢨࡀ㨩ຊⓗ࡟ឤࡌࡿ௙⤌ࢆᐇ᪋ࡋࡓࠋᇶ♏⦅࡛ࡣ୺࡟ᗙᏛࢆ୰ᚰ࡜ࡋࡳࡸ㸪ὀពࢆᘬࡃࡼ࠺࡞௙⤌ࡳ࡜࡞ࡗ࡚࠸ࡿ࡚㸪ࢼࢵࢪ⌮ㄽࡢᇶ♏ࡢ⩦ᚓࢆ┠ᣦࡋࡓࠋㅮᖌ

࠿ࡀ࣏࢖ࣥࢺ࡜࡞ࡿࠋSocial ࡣ㸪࣮ࣘࢨ௨እࡢ

ࡣ HoBiT ࡢ಴㔝೺ேẶࡀ⾜ࡗࡓࠋࡲࡓ,ࣇ࣮ࢻࣟࢫࡢ⌧≧ࡸㄢ㢟Ⅼ࡟ࡘ࠸࡚ࡶ࿘▱ࡋࡓ(ᅗ㸫3㸫⏎(⏎杉澤愛美・安田光孝・安倍隆2)㸬

ᅗ ຮᙉ఍ࡢᵝᏊ㸦ᐇ㊶⦅㸧ᅗ ຮᙉ఍ࡢᵝᏊ㸦ᇶ♏⦅㸧

4㸬 ࢼࢵࢪࡢ⪃᱌

ᐇ㊶⦅ࡣ࣮࣡ࢡࢩࣙࢵࣉᙧᘧ࡜ࡋ㸪ඛ㏙ࡋࡓࣇ࣮࣒࣮ࣞ࣡ࢡ࡟㛵ࡍࡿ▱㆑ࡸ౑࠸᪉࡞࡝ ຮᙉ఍࡛Ꮫ⩦ࡋࡓෆᐜࢆ㋃ࡲ࠼㸪ᮏ஦ᴗࡢࢆྲྀࡾᢅ࠺ࡇ࡜࡛㸪ࢼࢵࢪࡢලయⓗ࡞సࡾ᪉┠ⓗ࡛࠶ࡿࠕᮏᏛᵓෆࡢࢥࣥࣅࢽ࢚ࣥࢫࢫࢺ

ࢆᐇ㊶ⓗ࡟Ꮫࡪሙ࡜ࡋࡓ(ᅗ 3)ࠋㅮᖌࡣ㸪⣒㨶࢔࡟࠾ࡅࡿ㣗ရࣟࢫ๐ῶࠖ࡟ᑐࡍࡿࢼࢵࢪࡢᕝ㧗✑Ặ࠾ࡼࡧ࣏ࣜࢩ࣮ࢼࢵࢪࢹࢨ࢖ࣥྜྠ⪃᱌ࢆ⾜ࡗࡓࠋᑦᏛ⏕ࡽࡢ᝟ሗඹ᭷ࡸ࢔࢖ࢹ఍♫ࡢ᳜➉㤶⧊Ặࡀ⾜ࡗࡓࠋ࣮࣡ࢡࢩࣙࢵࣉ࡛ࡣ㸪ࠕᾘ㈝ᮇ㝈ࡢ㏆࠸ၟရࢆྲྀࡗ࡚࡯ࡋ࠸ࠖ
࡜࠸࠺┠ⓗ࡟ἢࡗ࡚㸪ࠕ⾜ື࣭ព㆑ࡢศゎࠖࠕ᢬࢔࣭௻⏬ࡢᥦ᱌ࡣࡍ࡭࡚ Web ୖࡢ࣍࣡࢖ࢺ࣎
࣮ࢻࢶ࣮ࣝࠕMiroࠖࢆ⏝࠸࡚⾜ࢃࢀࡓࠋ࢔࢖ࢹ࢔ࡣ᳜➉㤶⧊Ặࡢㅮホ࣭࢔ࢻࣂ࢖ࢫࢆཷࡅࣈᢠせဨࡢᢳฟࠖࠕ᥎㐍ຊࡢ᥈⣴ࠖࠕࢼࢵࢪࡢࢹࢨࣛࢵࢩࣗ࢔ࢵࣉࢆ⾜ࡗࡓࠋ࢖ࣥࠖࡢὶࢀ࡛ࢼࢵࢪࢆ⪃᱌ࡋࡓࠋࡇࢀࡣ㸪ඛࡲࡎࠕㄢ㢟ࡢⓎぢࠖࣇ࢙࣮ࢬ࡛ࡣ㸪஦๓࡟Ꮫ㏙ࡋࡓࣇ࣮࣒࣮ࣞ࣡ࢡࡢࠕࢼࢵࢪࡢ㛤Ⓨࠖࣇ࢙⏕ࡓࡕ࡜ඹ࡟ᮏᏛᵓෆࡢࢥࣥࣅࢽ࢚ࣥࢫࢫࢺ࣮ࢬࢆ⣽ศ໬ࡋࡓࡶࡢ࡛࠶ࡿࠋ

࢔࡟㊊ࢆ㐠ࡧ㸪ᚑᴗဨ࡬ࡢࣄ࢔ࣜࣥࢢࡸ኎ࡾࠕ⾜ື࣭ព㆑ࡢศゎ࡛ࠖࡣ㸪ࢱ࣮ࢤࢵࢺ࡜࡞

ሙࡢᵝᏊ࡞࡝ࢆほᐹࡋࡓࠋࡑࡢ୰࡛㸪኱Ꮫᵓෆࡿ࣮ࣘࢨࡀ࡝ࡢࡼ࠺࡟⾜ືࡍࡿ࠿ࢆ⣽ศ໬ࡍࡢࢥࣥࣅࢽ࢚ࣥࢫࢫࢺ࢔ࡣᅵ᪥Ⴀᴗࢆࡋ࡞࠸ࡿࠋ௒ᅇࡢㄢ㢟࡛ࡣ㸪ࢥࣥࣅࢽ࡛㣗ရࢆ㉎ධࡍࡓࡵ㸪㔠᭙᪥ࡢᬌ࡟ᾘ㈝ᮇ㝈ࡀ▷࠸ၟရ㸦᝷⳯ࡿࡇ࡜ࢆỴࡵ㸪᭱⤊ⓗ࡟㉎ධࡍࡿࡲ࡛ࡢᛮ⪃➼㸧ࡀᗫᲠࡉࢀࡿࡇ࡜ࡀศ࠿ࡗࡓ㸦໭ᾏ㐨⾜ືࡸ⾜ືࢆ⣽ศ໬ࡋࡓࠋࡑࡢᚋ㸪ࠕ᢬ᢠせᅉࠖࡢ

ࢹࢨ࢖ࣥࢳ࣮࣒.2022㸧ࠋᢳฟ࡛ࡣ㸪⣽ศ໬ࡋࡓᛮ⪃࣭⾜ື࠿ࡽ㸪ࡋ࡚࡯ᗫᲠ㔞๐ῶࡢࡓࡵ࡟ࡣ㸪㉎ධᚋࡍࡄ࡟㣗࡭ࡋ࠸⾜ືࢆ㉳ࡇࡏ࡞࠸ཎᅉ࡜࡞ࡿせᅉࡀ㉳ࡁࡿሙྜ࡞࡝㸪㉎ධ⪅ࡀ✚ᴟⓗ࡟ᾘ㈝ᮇ㝈ࡢ㏕࡚࠸ࡿ࣏࢖ࣥࢺࢆぢࡘࡅ㸪ࡑࡢ⌮⏤ࢆ᥈ࡿࠋࡗ࡚࠸ࡿ㣗ရࢆ㉎ධࡍࡿࡇ࡜ࡀ᭷ຠ࡛࠶ࡿ࡜ࠕ᥎㐍ຊࡢ᥈⣴࡛ࠖࡣ㸪᢬ᢠせᅉ࡜࡞ࡿ࣏࢖ࣥ⪃࠼ࡽࢀࡿ㸦໭ᾏ㐨⾜ືࢹࢨ࢖ࣥࢳ࣮ࢺ࡛㸪ࢱ࣮ࢤࢵࢺࡀࢼࢵࢪࡢᑐ㇟࡜࡞ࡿ⾜ື

࣒.2022㸧ࠋࡑࡇ࡛ࠕ࢔࢘ࢺ࣒࢝ࡢ≉ᐃࠖࣇ࢙࣮ࢆࡋ࡚ࡃࢀࡿࡼ࠺࡞᥎㐍ຊ࡜࡞ࡿせ⣲ࡀ↓࠸ࢬ࡛ࡣ㸪ࠕ୺࡞ᗑ⯒฼⏝⪅࡛࠶ࡿ኱Ꮫ㛵ಀ⪅࡟㸪࠿ࢆ᥈ࡿࠋࡇࢀࡽࡢ᝟ሗࢆᇶ࡟㸪ࠕࢼࢵࢪࡢࢹ୺࡟㔠᭙᪥ࡢᬌ࡟ᗫᲠࡉࢀࡿ᝷⳯➼ࢆ✚ᴟⓗࢨ࢖ࣥࠖࡢࣇ࢙࣮ࢬ࡛ලయⓗ࡞࢔ࣉ࣮ࣟࢳ᪉

࡟㉎ධࡋ࡚ࡶࡽ࠺ࠖ࡜࠸࠺ෆᐜࢆ࢔࢘ࢺ࣒࢝ἲࢆ⪃᱌ࡍࡿࠋ࡜ࡍࡿࡇ࡜࡟Ỵᐃࡋࡓࠋ㸫4㸫⏎*⏎̟̑˼˂գᅎɋɜᰩ‫˾ͥڃ‬ձཝేፑɺࡸే௒ᅇᥦ᱌ࡋࡓࢼࢵࢪࡣ㸪ࠕ㞟ࡵࡓࡃ࡞ࡿ㨩ຊⓗ࡞ࢹࢨ࢖ࣥࡢࢩ࣮ࣝࢆᗫᲠ㛫㏆ࡢၟရ࡟㈞ࡾ௜ࡅࡿࡇ࡜࡛㸪࣮ࣘࢨࡀ⮬Ⓨⓗ࡟ᾘ㈝ᮇ㝈ࡢ▷࠸ၟရࢆ㉎ධࡍࡿࡼ࠺ಁࡍࠖ࡜࠸࠺ෆᐜ࡛࠶ࡿࠋࡇࢀࡣ㸪ࣇ࣮࣒࣮ࣞ࣡ࢡࠕEASTࠖ࡟
࠾ࡅࡿࠕ㨩ຊⓗ࠿㸦Attractive㸧ࠖ࡟ヱᙜࡍࡿࠋࢩ࣮ࣝࡣ඲ 8 ✀‽ഛࡋࡓࠋᐇ㝿࡟౑⏝ࡋࡓࢩ࣮ࣝࢆᅗ 4 ࡟♧ࡍࠋࢩ࣮ࣝࡣᏛ⏕ࡀ࢜ࣜࢪࢼ࡛ࣝไసࡋࡓ࢖ࣛࢫࢺࢆᇶ࡟ࢹࢨ࢖ࣥࡋ࡚࠸ࡿࠋࢩ࣮ࣝࡣᑐ㇟࡜࡞ࡿ㣗ရ࡟㈞ࡾ௜ࡅࡓ㸦ᅗ5㸧ࠋᑐ㇟㣗ရࡣᾘ㈝ᮇ㝈ࡀ▷ࡃ㸪ᗫᲠࡢࢧ࢖ࢡࣝࡢ᪩࠸㸪ࣃࣥ㸪ࢹࢨ࣮ࢺ㸪㯝㸪⥲࡛⳯࠶ࡿࠋ
ࢩ࣮ࣝࢆ㞟ࡵࡿࡇ࡜࡛ࣇ࣮ࢻࣟࢫ࡟㈉⊩࡛ࡁࡿࡇ࡜ࢆ࿘▱ࡍࡿࢳࣛࢩ㸪࣏ࢫࢱ࣮➼ࡶไసࡋࡓ㸦ᅗ 6㸧
ࠋ࣏ࢫࢱ࣮ࡣⰍ㐪࠸࡛ 2 ✀㢮‽ഛᅗไసࡋࡓ࣏ࢫࢱ࣮ࡋ㸪ᗑෆࡔࡅ࡛࡞ࡃ㸪኱Ꮫᵓෆ࡟ࡶᥖ♧ࡋࡓ㸦ᅗ 7,8㸧ࠋᅗ ไసࡋࡓࢩ࣮ࣝ
ᅗ ࣏ࢫࢱ࣮ᥖ♧㸦ᗑෆ㸧ᅗ ࢩ࣮ࣝࢆ㣗ရ࡟㈞ࡾ௜ࡅࡓᵝᏊᅗ ࣏ࢫࢱ࣮ᥖ♧㸦Ꮫෆ㸧

㸫5㸫
⏎,⏎

杉澤

愛美・安田

光孝・安倍

5㸬 ᳨ド隆ྛ㐌ẚ㍑㸦1㐌┠ࢆ1࡜ࡋࡓࡶࡢ㸧⣡ရᩘ㔞 ᮏ஦ᴗ࡛㛤Ⓨࡋࡓࢼࢵࢪࢆࢭ࢖ࢥ࣮࣐࣮ࢺ

ᗫᲠᩘ㔞

᮶ᗑ⪅ᩘ

3.00

໭ᾏ㐨᝟ሗ኱Ꮫᗑ࡟࡚ᐇ㝿࡟౑⏝ࡋ㸪᳨ドࢆ

2.50

⾜ࡗࡓࠋ᳨ドෆᐜࡣ㸪௨ୗࡢ࡜࠾ࡾ࡛࠶ࡿࠋ

2.00

㸦㸯㸧 ᗫᲠᩘ࡬ࡢᙳ㡪

1.50

㸦㸰㸧 ᮶ᗑᐈ࡬ࡢᙳ㡪

1.00

 ࢼࢵࢪࡢタ⨨ᮇ㛫ࡣ 2022 ᖺ 1 ᭶ 11 ᪥㹼21

0.50

᪥ࡢ 10 ᪥㛫࡛࠶ࡿࠋࡓࡔࡋ㸪ᅵ᪥ࡣఇᴗࡢࡓ

0.00

ࡵ᳨ドᑐ㇟࡜ࡋ࡚ྵࡲ࡞࠸ࠋ

í

í

1/11࣮

1/17࣮

ᅗ ᮶ᗑ⪅ᩘ࣭⣡ရᩘ࣭ᗫᲠᩘࡢẚ㍑

5-1 ᗫᲠᩘ࡬ࡢᙳ㡪
5-2 ᮶ᗑᐈ࡬ࡢᙳ㡪ᗫᲠᩘࡢ᳨ドࡣ㸪ᥖ♧๓㸦2020 ᖺ 12 ᭶ 13
㹼17 ᪥㸪12 ᭶ 20㹼24 ᪥㸧ࡢᗫᲠ㣗ရࡢ㔞࡜ ୍㒊᮶ᗑᐈ࡟࢔ࣥࢣ࣮ࢺࢆᐇ᪋ࡋࡓࠋ࢔ࣥ

ẚ㍑࡟ࡼࡗ࡚࠾ࡇ࡞ࡗࡓࠋ⾲ 2 ࡣ㸪12 ᭶ 13㹼ࢣ࣮ࢺᮇ㛫ࡣ 2022 ᖺ 2 ᭶ 5 ᪥㹼13 ᪥ࡢ 8 ᪥

17 ᪥ࡢ➨ 1 㐌ࢆ 1 ࡜ࡋࡓ㝿ࡢ᮶ᗑ⪅ᩘ㸪⣡ရ㛫࡛࠶ࡿࠋ࢔ࣥࢣ࣮ࢺࡣ Google ࣇ࢛࣮࣒ࢆ⏝ᩘ㸪ᗫᲠᩘࡢẚ㍑࡛࠶ࡾ㸪ᅗ 9 ࡣࡑࢀࢆࢢࣛ

࠸ࡓ࢜ࣥࣛ࢖ࣥᙧᘧ࡛⾜࠸㸪ࣉࣟࢪ࢙ࢡࢺ࡟

ࣇ໬ࡋࡓࡶࡢ࡛࠶ࡿࠋ

ཧຍࡋࡓᏛ⏕࠿ࡽࡢኌ᥃ࡅ࡛౫㢗ࢆ⾜ࡗࡓࠋᅇ⟅⪅ᩘࡣ 13 ྡ࡛࠶ࡿࠋ

ᗫᲠᩘ㔞࡟╔┠ࡍࡿ࡜㸪ࢼࢵࢪࡢタ⨨ࢆ⾜ࡗࡓᮇ㛫ࡢᗫᲠᩘࡀቑຍࡍࡿ⤖ᯝ࡜࡞ࡗࡓࠋ ᅇ⟅⪅ࡣᏛ⏕࣭ᩍ⫋ဨࡀ 10 ྡ㸪Ꮫእ⪅ࡀ 3ࡋ࠿ࡋ㸪ࡇࢀࡣ᳨ドࢆ⾜ࡗࡓ᫬ᮇࡀᩘ್࡟ࡤ

ྡࡔࡗࡓࠋᮏ஦ᴗ࡛ไసࡋ㸪Ꮫෆ࠾ࡼࡧᗑෆ࡟

ࡽࡘࡁࡢฟࡸࡍ࠸᫬ᮇ࡛࠶ࡗࡓྍ⬟ᛶࡀ㧗࠸ࠋᥖ♧ࡋ࡚࠸ࡓ࣏ࢫࢱ࣮࡟ࡘ࠸࡚ࠕぢࡓࠖ࡜ᅇ⟅≉࡟㸪ࢼࢵࢪࡢタ⨨ࢆ⾜ࡗࡓ➨ 3㸪4 㐌ࡣ㸪኱ࡋࡓࡢࡣ 13 ྡ୰ 8 ྡ࡛࠶ࡗࡓࠋࡑࡢ࠺ࡕ㸪࣏㞷࡜ࢥࣟࢼ࢘࢖ࣝࢫឤᰁ⑕ᣑ኱࡟ࡼࡾㅮ⩏ࡀࢫࢱ࣮ෆᐜࢆㄞࢇࡔ࡜ᅇ⟅ࡋࡓࡢࡣ 7 ྡ࡛࠶࢜ࣥࣛ࢖ࣥ࡜࡞ࡾ㸪ⓏᰯࡍࡿᏛ⏕ࡀ༙ῶࡋ࡚

ࡾ㸪ከࡃࡢᅇ⟅⪅ࡀ࣏ࢫࢱ࣮ࢆㄆ㆑ࡋ㸪ෆᐜࢆ࠾ࡾ㸪ࡑࢀࡽࡀᙳ㡪ࡋ࡚࠸ࡿࡇ࡜ࡀ᝿ᐃࡉࢀ㜀ぴࡋ࡚࠸ࡓࡇ࡜ࡀࢃ࠿ࡿࠋ࣏ࢫࢱ࣮ࢆࠕぢ࡚ࡿࠋࡑࡢࡓࡵ㸪ᮏ᳨ド࡟ࡼࡿᐃ㔞ホ౯ࡣ㞴ࡋ࠸࠸࡞࠸ࠖࡣ 2 ྡ㸪ࠕ኱Ꮫ࡟⾜ࡗ࡚࠸࡞࠸ࠖ࡜ᅇ࡜࠸࠺ุ᩿࡜࡞ࡗࡓࠋᩘ್ࡢኚ໬ࢆࡳࡿࡓࡵ

⟅ࡋࡓࡢࡣ 3 ྡࡔࡗࡓࠋ࡟ࡣእ㒊せᅉ࡟ᙳ㡪ࢆཷࡅ࡞࠸ࡼ࠺㸪㛗ᮇ㛫 ࢩ࣮ࣝࡀ㈞ࡾࡘࡅࡽࢀࡓၟရࢆぢ࡚㉎ධࡋࡢ᳨ドࢆ⾜࠺ᚲせࡀ࠶ࡿ࡜⪃࠼ࡽࢀࡿࠋ

ࡓ࡜ᅇ⟅ࡋࡓࡢࡣ 6 ྡ࡛࠶ࡾ㸪ぢࡓࡀ㉎ධࡋ࡞࠿ࡗࡓ࡜ᅇ⟅ࡋࡓࡢࡣ 2 ྡࡔࡗࡓࠋ㉎ධࡋ࡞࠿ࡗࡓ⌮⏤࡜ࡋ࡚ࠕ࡯ࡋ࠸ၟရ࡛ࡣ࡞࠿ࡗ

⾲ ᮶ᗑ⪅࣭⣡ရᩘ࣭ᗫᲠᩘࡢẚ㍑

᮶ᗑ⪅ᩘ⣡ရᩘ㔞ᗫᲠᩘ㔞

➨ 1 㐌 í

1.00

1.00

1.00

➨ 2 㐌 í

1.21

0.92

1.92

➨ 3 㐌 1/11࣮

0.41

0.81

1.84

➨ 4 㐌 1/17࣮

0.46

0.88

2.67

ࡓࠖ
ࠕ≉࡟⌮⏤ࡣ࡞࠸ࠖ࡜ᅇ⟅ࡉࢀ࡚࠸ࡿࠋ
ࠕぢ࡚㉎ධࡋࡓࠖ࡜ᅇ⟅ࡋࡓ 6 ྡࡢ㉎ධ⌮⏤ࢆ」ᩘᅇ⟅࡛㉁ၥࡋࡓࠋᅗ 10 ࡟ࡑࡢᅇ⟅⤖ᯝࢆ♧ࡍࠋ≉࡟ከ࠸ᅇ⟅࡜ࡋ࡚ࡣࠕ▱ࡾྜ࠸ࡀᥥ࠸ࡓ
ࢩ࣮ࣝࡔࡗࡓࠖࡀୖࡆࡽࢀࡿࡀ㸪ྠࡌᩘ್࡛
ࠕ㣗ရࣟࢫ࡟㛵ᚰࡀ࠶ࡗࡓࡢ࡛ࠖ࡜ᅇ⟅ࡉࢀ࡚࠾ࡾ㸪ࢩ࣮ࣝࡀ㣗ရࣟࢫ࡟╔┠ࡋࡸࡍ࠸ሙ
㸫6㸫⏎.⏎

̟̑˼˂գᅎɋɜᰩ‫˾ͥڃ‬ձཝేፑɺࡸేࡢ๰ฟ࡟㈉⊩ࡋ࡚࠸ࡿࡇ࡜ࡀ♧၀ࡉࢀࡓࠋࡲࡋࡓ࣏ࢫࢱ࣮㸪ࢩ࣮ࣝࡀ㸪ᾘ㈝ᮇ㝈ࡢ㏆࠸㣗ရࡓ㸪ࠕࢩ࣮ࣝ࡟ច࠿ࢀࡓࠖࠕࢩ࣮ࣝࢆ㞟ࡵࡓ࠸࡜ࡢ㉎㈙ືᶵ࡟ᙳ㡪ࡋ࠺ࡿྍ⬟ᛶࡀ♧၀ࡉࢀࡓࠋᛮࡗࡓࠖ࡜࠸࠺㸪ࢩ࣮ࣝࡑࡢࡶࡢࡢ㨩ຊ࡟ࡼࡾᗫᲠᩘ࡟ලయⓗ࡞ຠᯝࡣぢࡽࢀ࡞࠿ࡗࡓࡀ㸪㉎ධ࡟⮳ࡗࡓ࡜ᛮࢃࢀࡿᅇ⟅ࡶ඲యࡢ 6 ๭ࢆ᳨ド᫬ᮇࡢᙳ㡪ࡀᙉ࠸ྍ⬟ᛶࡀ࠶ࡾ㸪㛗ᮇ㛫༨ࡵ࡚࠾ࡾ㸪ࠕ㞟ࡵࡓࡃ࡞ࡿ㨩ຊⓗ࡞ࢹࢨ࢖࡛ࣥࡢ෌᳨ドࡀᚲせ࡛࠶ࡿࠋࡲࡓ㸪ࢩ࣮ࣝࢆ㞟ࡵࡢࢩ࣮ࣝࢆᗫᲠ㛫㏆ࡢၟရ࡟㈞ࡾ௜ࡅࡿࡇ࡜

ࡸࡍࡃ࡞ࡿྎ⣬ࡢᥦ᱌ࡸ㸪ࢩ࣮ࣝෆᐜࡢ෌᳨࡛㸪࣮ࣘࢨࡀ⮬Ⓨⓗ࡟ᾘ㈝ᮇ㝈ࡢ▷࠸ၟရࢆウࡶ㐍ࡵࡓ࠸ࠋ㉎ධࡍࡿࡼ࠺ಁࡍࠖ࡜࠸࠺ᙜึࡢ᝿ᐃ࡟ἢࡗࡓᙳ㡪ࢆཬࡰࡋ࡚࠸ࡿࡇ࡜ࡀศ࠿ࡗࡓࠋㅰ㎡ࡲࡓ㸪⮬⏤グ㏙࡟ࡼࡿࢥ࣓ࣥࢺ࡛ࡣ㸪ࠕ࢖ࣛᮏ஦ᴗࡣ㸪௧࿴ 3 ᖺᗘᆅ᪉࡜㐃ᦠࡋࡓᆅ⌫ࢫࢺࡀ࠿ࢃ࠸࠸ࡢ࡛㞟ࡵࡿືᶵ࡟࡞ࡿࠖࠕᾘ㈝ᬮ໬ᑐ⟇άື᥎㐍஦ᴗ࡜ࡋ࡚ᐇ᪋ࡋࡓࠋࡲᮇ㝈㛫㝿ࡢၟရࡀศ࠿ࡾࡸࡍࡃ࡞ࡿࡢࡀⰋ࠸ࠖࡓ㸪஦ᴗࡢᐇ᪋࡟ࡣ㸪࠼࡭ࡘᆅ⌫ࠕ㞟ࡵࡓ࠸࡜࠸࠺⾪ື࡟㥑ࡽࢀ࡚ࡋࡗ࠿ࡾ㈙ᆅᇦ༠㆟఍㸪໭ᾏ㐨⾜ືࢹࢨ࢖ࣥࢳ࣮࣒ࡗ࡚ࡋࡲ࠺ࡢ࡛࡜࡚ࡶⰋ࠸࡜ᛮࡗࡓࠖ࡞࡝㸪ࢩ

㸦HoBiT㸧㸪Ᏹ㒔ᐑ኱Ꮫࡢ⣒஭ᕝ㧗✑Ặ㸪࣏࣮ࣝࡑࡢࡶࡢࡢྲྀࡾ⤌ࡳࡀຠᯝⓗ࡛࠶ࡿ࡜ឤࣜࢩ࣮ࢼࢵࢪࢹࢨ࢖ࣥྜྠ఍♫ ᳜➉㤶⧊Ặࡌ࡚࠸ࡿኌࡀከᩘᐤࡏࡽࢀࡓࠋࡲࡓ㸪ࠕẼ㍍࡟

࡟༠ຊ࠸ࡓࡔ࠸ࡓࠋࡲࡓ㸪ࢭ࢖ࢥ࣮࣐࣮ࢺ໭

㣗ရࣟࢫࢆព㆑ࡍࡿࡁࡗ࠿ࡅ࡟࡞ࡿྲྀࡾ⤌ࡳᾏ㐨᝟ሗ኱Ꮫᗑ㛵ಀ⪅࡟ࡣ㸪஦๓ㄪᰝ㸪᳨ドࡔ࡜ᛮ࠺ࠖ࡜࠸࠺ពぢࡶ࠶ࡾ㸪㉎ධࡑࡢࡶࡢ࡟࡟࠶ࡓࡾ㸪ከ኱࡞ࡿᑾຊࢆ࠸ࡓࡔ࠸ࡓࠋᬮ໬ᑐ⟇⧅ࡀࡽ࡞ࡃ࡜ࡶ㸪㣗ရࣟࢫࡢព㆑ࡢྥୖ࡟⧅ࡀࡿྍ⬟ᛶࡶ♧၀ࡉࢀࡓࠋࢩ࣮ࣝࡣ๤ࡀࡋࡓཧ⪃ᩥ⊩ᚋࡢᢅ࠸࡟ᅔࡗࡓ࡜࠸࠺ኌࡀ࠶ࡾ㸪ࢥࣞࢡࢩ໭ᾏ㐨⾜ືࢹࢨ࢖ࣥࢳ࣮࣒ HoBiT㸦2020㸧ࣙࣥせ⣲ࢆ㧗ࡵࡿࡓࡵ㸪ࢩ࣮ࣝྎ⣬࡞࡝ࢆ⏝https://hobitfficial.wixsite.com/info㸦2022ពࡍࡿࡇ࡜ࡶ᳨ウࡍࡿᚲせࡀ࠶ࡿࠋᖺ 5 ᭶ 20 ᪥࢔ࢡࢭࢫ㸧ࠋ໭ᾏ㐨⾜ືࢹࢨ࢖ࣥࢳ࣮࣒㸦2022㸧ࠕࢼࢵࢪ࡜ࢹࢨ࢖ࣥᛮ⪃ࡢ⼥࿴࡟ࡼࡿᨻ⟇࢖ࣀ࣮࣋ࢩࣙࣥࠖ
https://www.pref.hokkaido.lg.jp/fs/6/1/1/2/6/2/5/_/P1-P22.pdf㸦2022 ᖺ 5 ᭶ 20 ᪥࢔ࢡࢭࢫ㸧ࠋJasper Wu㸦2019㸧ࠗᐇ㊶ ࢫࢱࣥࣇ࢛࣮ࢻᘧࢹࢨ࢖ࣥᛮ⪃ ୡ⏺୍ࢡ࢚ࣜ࢖ࢸ࢕ࣈ࡞
ၥ㢟ゎỴ࠘ᰴᘧ఍♫࢖ࣥࣉࣞࢫࠋ

ᅗ ㉎ධ⌮⏤ 」ᩘ㑅ᢥ 

Richard H. Thaler, Cass R Sunstein㸦2022㸧

6㸬 ࡲ࡜ࡵ

ࠗᐇ㊶⾜ື⤒῭Ꮫ : ࣀ࣮࣋ࣝ⤒῭Ꮫ㈹ࢆཷ㈹ࡋࡓ㈼࠸㑅ᢥࢆ࠺࡞ࡀࡍࠕࡋ࠿
ࡅࠖ࠘᪥⤒ BPࠋᮏ஦ᴗ࡛ࡣ㸪ᮏᏛᵓෆࡢࢥࣥࣅࢽ࢚ࣥࢫࢫ

ᾘ㈝⪅ᗇᾘ㈝⪅ᩍ⫱᥎㐍ㄢ㸦2022㸧
ࠕ㣗ရࣟࢺ࢔࡟࠾ࡅࡿ㣗ရࣟࢫ๐ῶࢆࡣ࠿ࡿࡇ࡜ࢆ┠ⓗ࡜ࡋ㸪ࢼࢵࢪࢆά⏝ࡋࡓ᪋⟇ࡢᥦ᱌࣭ᐇ᪋㸪ࢫᕪල⌧㛵ಀཧ⪃㈨ᩱࠖ

࠾ࡼࡧ᳨ドࢆ⾜ࡗࡓࠋࡑࡢ⤖ᯝ㸪ᮏ஦ᴗ࡛ไస

https://www.caa.go.jp/policies/policy/consu
㸫7㸫⏎0⏎

杉澤愛美・安田光孝・安倍mer_policy/information/food_loss/efforts/ass
ets/efforts_220614_0001.pdf㸦2022 ᖺ 5 ᭶20 ᪥࢔ࢡࢭࢫ㸧ࠋᶓ὾ᕷ⾜ືࢹࢨ࢖ࣥࢳ࣮࣒ YBit㸦2019㸧ࠕ⾜ືࢹࢨ࢖ࣥ࡜ࡣࠖ
https://ybit.jp/aboutbi㸦2022 ᖺ 5 ᭶ 20 ᪥࢔ࢡࢭࢫ㸧ࠋ

㸫8㸫
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