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JCIAwards Entry

2016 Jci Congress In Quebec, Canada
For the better future of TOYOTA;Tell our children
about the history of the city
JCI Japan
Best Local Community Empowerment Program

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2016/09/19

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JCIPage 1

Entry Information
Award Program: 2016 JCI Congress in Quebec, Canada
Category: Best Local Community Empowerment Program

NOM Information
National Organization: JCI Japan
Shigenari Yamamoto
E-mail: japan@jci.cc

National President:

LOM Information
Local Organization: JCI Toyota
President: Akira Matsumoto
President Email: a.matsumoto@m-sangyo.com

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JCIPage 2

Basic Information
Duration : October 17,2015
Staff : 121 Member
TOYOTA CITY(Local adminstration),Comedian,The announcer of CBC
Sponsors :(Local TV station)
Budget : Eight hundred sevent
Profit / Loss : 0
In which UN SDG bestfit (if apply): ?:Citizens of TOYOTA CITY(elementaary school students and their
Who is benefited ?:parents)
Objective : AS a project for elementary-school students and parents,Creating
positive change to particpants including the members of JCI TOYOTA
order to love our hometown.
Overview : We sent to the particpants about the history and pride of TOYOTA
CITY,Screening the video of past and now about TOYOTA CITY．A playwhose there is based upon the ghistory of TOYOTA CITY．Learn thehistory of TOYOTA CITY in the picture book.
Understandthe local speciality in TOYOTA CITY．
Results : We veried by survey which we took after the project from theparticipants．＜br＞Qcloud you taik to your children or friends in school
about the history and pride of TOYOTA CITY now︖＜br＞A，YES→85%of the participants.＜br＞Q,Do you lovｅ the TOYOTA CITY now morethan ever︖＜br＞A，YES→80% of the participants.
Actions Taken : JUNE,2016 ON-site inspection asking for support to various organization＜br＞July,2016 hold A meeting with the project lecturer＜br＞
AUGUST，2016 hold A meeting the japanese sweets company.
Recommendations : Results＜br＞Morethan 80% of the participants became more interested
in TOYTOTA CITY after the project. We built A method of telling thehistory of TOYOTA CITY from parent to child.＜br＞issue＜br＞Duringthe play,children behaved well and had fun watching,but could not stay intheire seats when the time of reading A picture book begun.＜br＞
Solution＜br＞We should have separated the time of a play andreading A picture book for parents and children,so that children do not get
tired．

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2016/09/19

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JCIPage 3

Award Category criteria

1

Objectives, Planning, Finance and Execution

What were the Even while becoming the world leading company of theobjectives of this automobile industry,a plenty of naturel evironment stillprogram?

remains in the TOYOTA CITY. To understand keep on
telling the history and pride of this TOYOTA CITY to
the next generation has major impact on creating brightand affluent town for the future.

How does this CONNECT Parents and child communicate wellprogram align to through the converstion of history and the pride of
the JCI Plan of
TOYOTA CITY. Enjyoy throughout the project.
Action?

Composed by 4 programs,Verifying the survey.

Was the budget an No payment except for the budget.Breakdown Costs ofeffective guide for venue and set up 166,260yen Setting up both inside andthe financial
outside of the venue in case of rain. Costs of planning
management of
the project? and direction 216,344yen Telling the local specialty bymaking and eating sweets. Costs of lecturer 348,000yen
Getting the professional to read a picture book weretold more clealy to the participants. Costs of making
document 58,050yen Costs total 788,654yen.
How does this JCI MISSION Young man like us tells theproject advance history,tradition,and culuture to the next genaration
the JCI Mission
which was passed down from the senior citizens ofand Vision?

TOYOTA CITY. Also,creating a system to continue totell actively by using this picture book. JCI VISION
The participants became a talented person who tells thehistory,tradition,culuture,consideering the senior citizen
thoughts.

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JCIPage 4

Award Category criteria

2

Membership Participation

By number, howmany members
were involved in thisprogram? 19members
By percentage, howmany members ofthe Local
Organization wereinvolved in thisprogram? 75%
Describe the main Staff of arranging venue 12People Staff of managing
roles of thevenue 12People MC(the master of ceremonies)
participating
members in this 1Person Receptionist 1Person A play 4People
program. Announcer 2People

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JCIPage 5Award Category criteria

3Community Impact

How did the Local The Project created the citizens love their living city by
Organization learning history and pride of TOYOTA CITY.
measureThen,We were able to provide opportunity to learn
community impact
for this program? about the history of TOYOTA CITY by distributing ourpicture book to Elementaly school,Community
center,and library.
Describe the actual We developed a method of telling the history ofcommunity impact TOYOTA CITY effectively.→From now on,It can beproduced by thisutilized in the field of education. There is a topic thatproject.

can be shared with parent and children by participating
together.→Establish the communication opportunity
between parent and child.

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Award Category criteria

4Impact on Local Organization

How did the Local By using media.We spread our JCI activities widely. By
Organization making the picture book and circulating it in the field ofbenefit fromeducation,We can expect the diversion which is a new
running thisproject? method of telling children for the next future project of

JCI TOYOTA
How did the For TOYOTA CITY’s permanent development andprogram advance prosperity, we promoted the importance of
the JCI Mission?

undrestanding the past and pass it down to the next
generation.

How did the project
advance the JCI We promoted by using our picture book to tell the ofVision? this project actively and continuously.

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JCIPage 7

Award Category criteria

5Long-term Impact of the Program

What is theBuilding children personality of loving their
expected long-term
impact of this hometown,who had no knowledge about the history andproject? pride of TOYOTA CITY.
What changes The children get bored when they have to listen to for awould you make to long time in the project.→Need additional program that
improve the results
children use their body. The effort of gatheringof this project?

participants can make this project well-known to thecitizens of TOYOTA CITY.

http://www.jci.cc/eawards2n/print.php?lang_id=1&u=54055

2016/09/19