June 11, 2010
For Immediate Release
MACROMILL, INC.
Company Representative: Tetsuya Sugimoto, Chairman and President(Code no.: 3730, First Section of Tokyo Stock Exchange)
Contact for further information:
Yasuhiro Kihara, Chief Financial Officer and Senior Executive Officer
TEL: +81-3-6716-0700

Announcing Establishment of a Business Alliance with Yahoo Japan Corporation

MACROMILL, INC. (the “Company”) hereby announces that its Board of Directors has resolved at ameeting held on June 11, 2010, to establish a business alliance with Yahoo Japan Corporation (“Yahoo”).
Details are as follows:

1. Reasons for the business alliance
On June 11, 2010, the Company published the press release, “Announcing Signing of AbsorptionType Demerger Agreement for MACROMILL, INC. to Take Over Market Research Business ofYahoo Japan Value Insight Corporation (a Yahoo Subsidiary).”
By forming the alliance with Yahoo, the parent company of Yahoo Japan Value Insight Corporation(hereinafter referred to as “YVI”) in advance of the effect of the demerger, the Company aims toimprove the competitiveness and quality of its services, enhance its corporate value, and expand its
business activities through joint exploration and examination of the possibilities of creating newonline marketing businesses of the new age.
2. Details of the business alliance(1) Details of the business alliance
The business alliance agreement signed on June 11, 2010, provides that the Company and Yahoo
cooperate with each other to examine and implement the creation of online marketing businessesof the new age.
(2) The number of shares of newly acquired by the counterpart and the percentage of its voting
rights in the number of voting rights held by all shareholders
YVI, a consolidated subsidiary of Yahoo, will hold 22,992 new shares of the Company beginning
August 1, 2010, as a result of the demerger. Because Yahoo, as a consequence, will directly andindirectly hold 37,992 shares of the Company, comprising 24.27% of the voting rights of allshareholders, Yahoo is expected to one of “Other Affiliates” of the Company.
For details, please refer to the press releases, “Announcing Signing of Absorption-Type Demerger
Agreement for MACROMILL, INC. to Take Over Market Research Business of Yahoo Japan
Value Insight Corporation (a Yahoo Subsidiary)” and “Announcing Changes to Largest
Shareholder (Principal Shareholder) and Other Affiliates” published on June 11, 2010.
Yahoo has agreed that the percentage of issued shares of the Company held by Yahoo will not
exceed 25% when the directly and indirectly held shares are combined. There is no plan to assign
a Yahoo director to assume a position in the Company.

-1-3. Overview of the alliance partner (as of March 31, 2010)
(1)
(2)
(3)

Trade nameHead office location
Title/ Name of representative(4)

Business(5) Capitalization(6) Date of incorporation(7) Number of shares issued(8) Fiscal-year end(9) Number of employees(10) Major clients(11) Major bankers(12)

Major shareholders andshareholdings

Yahoo Japan Corporation
9-7-1 Akasaka, Minato-ku, Tokyo, Japan
President and CEO: Masahiro Inoue
Online advertising, e-commerce, membership services, andother businesses
7,521 million yen
January 31, 1996
58,118,909
March 31
3,560
General customers, corporations, etc.
–
Softbank Corp.: 38.60%
Yahoo! Inc. (standing proxy: Daiwa Securities CapitalMarkets Co., Ltd.): 34.78%
SBBM Corporation: 3.31%
Japan Trustee Services Bank, Ltd. (account in trust): 1.65%
Master Trust Bank of Japan, Ltd. (account in trust): 1.32%
Japan Trustee Services Bank, Ltd. (account in trust 9): 0.89%(13) Relationships among the companies
Capital relationship

Personnel relationship

Business relationship

Related parties

Holds 10,000 common shares of the Company through thecapital increase through private placement, for which thepayment was completed on June 1, 2010.
There is no notable personnel relationship between theCompany and the new company. There is no notablepersonnel relationship between the related parties andaffiliated companies of the Company and the related parties
and affiliated companies of the new company.
There is no notable business relationship between theCompany and the new company. There is no notable business
relationship between the related parties and affiliatedcompanies of the Company and the related parties andaffiliated companies of the new company.
The new company is not a related party of the Company. The
related parties and affiliated companies of the new company
are not related parties of the Company.

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(14) Results of operations and financial position in the last three years
Fiscal year end

March 31, 2008

March 31, 2009

March 31, 2010

Consolidated net assets

250,672 million yen 236,469 million yen 312,273 million yen

Consolidated total assets369,660 million yen 311,551 million yen 418,262 million yen

Consolidated net assets per share

4,100.94 yen

4,029.47 yen

5,335.79 yen

Consolidated net sales

262,027 million yen 265,754 million yen 279,856 million yen

Consolidated operating income

124,807 million yen 134,618 million yen 143,825 million yen

Consolidated ordinary income

121,511 million yen 132,912 million yen 143,360 million yen

Consolidated net income

62,617 million yen 74,715 million yen 83,523 million yen

Consolidated net income per share
Dividends per share

1,035.27 yen

1,255.52 yen

1,438.23 yen

104.00 yen

130.00 yen

288.00 yen

4. Schedule(1)

Meeting of Board of Directors

June 11, 2010

(2)

Signing of business alliance agreement

June 11, 2010

5. Future prospects
This will not affect the results for the period ending June 2010. The outlook for the period ending
June 2011 is being examined at present and will be announced by the time of the announcement of theresults of the period ending June 2010.

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