Member of the Financial Accounting Standards Foundation(Note) This document has been translated from the Japanese original for reference purposes only. In the event of any
discrepancy between this translated document and the Japanese original, the original shall prevail.

Summary of Consolidated Financial Statements
for 1st Quarter Ended September 30, 2011 [Japan GAAP]
November 2, 2011
MACROMILL, INC.
Tokyo Stock Exchange3730
http://www.macromill.com/
Tetsuya Sugimoto, Chairman and President
Yasuhiro Kihara, Senior Executive Officer and Chief Financial Officer+81-3-6716-0700
November 14, 2011
Yes
No

Listed Company:
Stock Exchange:
Code Number:
URL:
Representative:
Contact:
Tel.:
Scheduled date of the filing of quarterly report:
Scheduled date of the start of dividend payments:
Supplemental materials for quarterly financial results:
Presentation of quarterly financial results:(Figures are rounded down to the nearest million yen.)

1. Consolidated Financial Results for 1st Quarter Ended September 30, 2011 (July 1, 2011 to September 30, 2011)(1) Consolidated Business Performance(Percentages calculated on Year-on-Year basis.)

Net sales

Operating income

Million yen(Note)%

Million yen%

Net income

Million yen%

Million yen%

1st quarter ended
September 30, 2011

3,204

12.5

641

12.9

661

13.7

342

21.0

1st quarter ended
September 30, 2010

2,848

61.6

568

47.7

582

58.3

283

4.3

Comprehensive income

1st quarter ended September 30, 2011

320

million yen

9.1%

1st quarter ended September 30, 2010

293

million yen–%

Net income per share

Diluted net income
per share

Yen(Note)

Ordinary income

Yen

1st quarter ended
September 30, 2011

11.52

10.56

1st quarter ended
September 30, 2010

9.56

9.51

The Company carried out a 200-for-1 stock split for its common shares, effective on January 1, 2011. The figures for 1st quarter ended September30, 2010 are
calculated under assumption that the stock split was carried out at the beginning of the term.

(2) Consolidated Financial Position
Total assets

Net assets

Million yen

Shareholders' equity ratio

Million yen

Net assets per share%

Yen

As of September 30, 201117,210

9,881

56.0

332.08

As of June 30, 2011

13,931

11,161

78.2

356.68(Reference) Shareholders’ equity

As of September 30, 2011

9,635

million yen

As of June 30, 2011

10,893

million yen

Year end

Annual

2. Dividends
Dividend per share
Record date

End of 1st quarter
Yen

Year ended June 30, 2011–

Year ending June 30, 2012–

Year ending June 30, 2012
(forecast)(Note)(Note)End of 2nd quarterEnd of 3rd quarter

Yen

Yen

10.00

–

Yen

Yen

9.00

19.00

11.00

21.00

–
10.00

–

Revisions to the dividend forecast during this quarter: No
The Company carried out a 200-for-1 stock split for its common shares, effective on January 1, 2011. The figures for the year ended June 30, 2011 are calculated
under assumption that the stock split was carried out at the beginning of the term.

3. Forecast of Consolidated Financial Results for the Year Ending June 30, 2012 (July 1, 2011 to June 30, 2012)(Percentages calculated on Year-on-Year basis.)

Net sales

Operating income

Million yen(Note)%

Million yen

Ordinary income%

Million yen

Net income%

Net income per share

Million yen%

Yen

First half

7,000

11.4

1,455

2.1

1,455

0.0

730

5.7

23.99

Full year

14,200

16.3

2,900

11.4

2,900

15.0

1,500

28.1

49.30

Revisions to the forecast of consolidated financial results during this quarter: No

4. Others(1) Important changes in subsidiaries during this quarter (changes in specific subsidiaries accompanied by a change in the scopeof consolidation):New:–
Exception:–(Note) This refers to any changes in specific subsidiaries accompanied by a change in the scope of consolidation during
this quarter.
(2) Application of simplified accounting method and accounting methods unique to the preparation of quarterly consolidated
financial statements:(Note) This refers to adoption of simplified accounting methods or accounting methods unique to the preparation of
consolidated financial statements.

NoNo(3) Changes in accounting principles and procedures and the representation method relating to the preparation of consolidated financial statements(included in Changes in Important Items, Etc. That Are Used as Basic Materials for Preparation of Consolidated Financial Statements)(i) Changes due to amendment of accounting standards, etc.:
Yes(ii) Changes other than (i):No
(iii)Changes in accounting assumptions:No(iv)Revision of financial statements due to change in assumptions:No(Note) This refers to any changes in accounting principles, procedures, or representation method of the accounting methods for the preparation ofquarterly consolidated financial statements included in “Changes in Important Items, Etc. That Are Used as Basic Materials for Preparationof Consolidated Financial Statements”.
(4) Number of shares issued (common stock)(i) Number of shares issued (including
treasury stock) at the end of the term:(ii) Number of shares of treasury stock at theend of the term:(iii) Average number of shares during period

September 30, 2011

30,718,400 shares

September 30, 2010

32,315,600 shares

September 30, 2011

1,703,000 shares

September 30, 2010

1,774,200 shares

29,767,982 shares

1st quarter ended
September 30, 2010

148,249 shares

1st quarter ended
September 30, 2011

* Disclosure on Quarterly Review ProceduresThis summary of consolidated financial statements is not subject to quarterly review procedures based on the Financial Instruments and Exchange Act.
The quarterly review procedures for the financial statements are in progress at the time of disclosure of this report.
* Forward-looking Statements
The forward-looking statements, such as results forecasts, included in this document are based on information available to management as of the dateof the document and certain assumptions that management considers reasonable. Actual results may differ significantly due to a range of factors.

Accompanying Materials ― Contents
1. Qualitative Information on 1st Quarter Results....................................................................................................................2(1) Qualitative information on consolidated business performance ............................................................................2(2) Qualitative information on consolidated financial position...................................................................................3(3) Qualitative information on consolidated results forecast .......................................................................................3
2. Other Information...................................................................................................................................................................3(1) Changes in significant subsidiaries during the period ............................................................................................3(2) Application of simplified accounting treatment and special accounting treatment ..............................................3(3) Overview of changes in accounting treatment principles and procedures, and methods ofpresentation...............................................................................................................................................................3
3. Significant Events regarding the Premise of a Going Concern ...........................................................................................3
4. Quarterly Consolidated Financial Statements ......................................................................................................................4(1) Quarterly consolidated balance sheets.....................................................................................................................4(2) Quarterly consolidated statements of income and consolidated statements of comprehensive
income.........................................................................................................................................................................6
Quarterly consolidated statements of income ........................................................................................................6
Quarterly consolidated statements of comprehensive income ..............................................................................7(3) Notes regarding the premise of a going concern.....................................................................................................8(4) Segment information ................................................................................................................................................8(5) Significant changes in shareholders’ equity............................................................................................................8(6) Significant subsequent events ..................................................................................................................................81

1. Qualitative Information on 1st Quarter Results(1) Qualitative information on consolidated business performance
For the 1st quarter ended September 30, 2011 (from July 1, 2011 to September 30, 2011, the “1st quarter under review”),
while corporate production activities and consumer spending showed a sign of recovery from the adverse impact due tothe Great East Japan Earthquake, the outlook for Japan economy remained uncertain due to anxiety over power shortagein summer and the ongoing financial trouble in Europe.
In this environment, Macromill, Inc. (the “Company”) and its consolidated subsidiaries (together, the “Group”) strive toensure stable profitability in domestic online research business, while expanding to overseas markets and developing
new businesses. The domestic online business, which accounts for majority share of the Group’s net sales, performed inline with the plan primarily attributed by improved sales to advertizing companies as well as research companies andconsulting firms.
In the overseas front, MACROMILL China, INC., a consolidated subsidiary of the Company, successfully started
marketing and sales activities in September 2011, using its Automatic Internet Research system (“AIRs”). As part ofnew business development, the Company launched a new service in October, in partnership with Dentsu Inc., providing
high-quality and affordable marketing researches for Facebook users. Further, the Company announced that it hasreached a basic agreement with Dentsu Inc. and Dentsu Marketing Insight Inc. on business collaboration andestablishment of a joint venture company to expand online research business of the Dentsu Group.
For the 1st quarter under review, the Group recorded net sales of 3,204 million yen (an increase of 12.5% year-on-year),
operating income of 641 million yen (a rise of 12.9%), ordinary income of 661 million yen (up 13.7%), and net incomeof 342 million yen (up 21.0%).
Following are the Net sales by service segment:(i) Automatic Research Service
Automatic Research Service, which is the core service of the Group, is the marketing research service using AIRs
uniquely developed by the Company. In the 1st quarter under review, net sales for this segment amounted to 1,761
million yen, 9.5% increase year-on-year basis, as a result of steady research demand from advertizing agencies,
consumer-goods companies, research companies, and consulting firms.
(ii) Tabulation Service
Tabulation Service is a service where, after data collection via AIRs, specialized employees produce specific tables
and graphs matching the purpose of the relevant research. As transactions with general companies expand, needs for
an integrated service from data collection to tabulation and analysis are increasing. In this quarter, along withgrowth in automatic research service, net sales of tabulation service rose by 8.0% year-on-year basis to 195 million
yen.
(iii) Analysis Service
Analysis Service covers designing survey forms and questionnaire as well as producing variety of reports based on
thorough analysis of collected data specific to clients’ needs and requirements. The Company has been working toenhance its exposure, capacity and expertise in planning research projects and analyzing collected data to address
marketing challenges of clients. With transactions with general companies increasing, order flow for this service
was positive. Further, demand from advertizing agencies, which were formerly not heavy users of this service, wasstrong. Consequently, net sales of analysis service rose by 25.9% year-on-year basis, amounting to 306 million yen.
(iv) Qualitative Research Service (Group Interview, etc.)
Qualitative Research Service carries out group interviews or one-on-one interviews to understand in-depth
psychology of respondents. Demand for qualitative research is on steady increase as consumer-goods companies inparticular wish to better identify diversified interests and preferences of consumers. In order to meet clients’ needs,
the Company has expanded its facilities, strengthened sales force, and enhanced its proposing and planningcapabilities. As a result, net sales in this segment improved by 26.4% year-on-year basis to 260 million yen.
(v) Customized Research Service
Customized Research Service prepares and conducts tailor-made survey sheets and research data collection for
more individualized research projects beyond the scope manageable by AIRs. Although enhancements of AIRs
2

functionality resulted in more research projects being carried out by AIRs and lower reliance on customized
projects, steady order flow particularly from research companies and consulting firms caused net sales in thissegment to rise by 5.4% year-on-year basis, totaling 316 million yen.
(vi) Global Research Service
This service includes research of overseas markets for domestic companies as well as carrying out marketing
research for overseas companies. During the 1st quarter under review, despite favorable order flows fromadvertizing agencies, external factors such as budgetary restraint of some export-oriented companies due to stronger
yen led to lower net sales of this service amounting to 94 million yen or 13.7% decrease year-on-year basis.
(vii) Mobile Research Service
Mobile Research Service explores opportunities of data collection and analysis from mobile devices focusing
increasing trend of using mobile device in everyday life. Taking advantage of mobility features, it allows, forinstance, research of behaviors of consumers immediately following consumption. Photo images can also becollected via camera-equipped mobile phones and questionnaires can be created with images. Two types of services
are provided in this segment. “Closed research” is a service using our own mobile panel, and “open research” is an
open-ended type research which does not use Macromill panel. In the 1st quarter under review, due to growth of“closed research,” whose projects tend to be high priced, net sales of this service were 22 million yen or an increaseof 15.3% year-on-year basis.
(viii)Other Services
Other Services consist of “QPR,” a consumer purchase database service, “AIRsMEMBERS” (SaaS-type customer
management services), a service that combines functionality of AIRs with customer management system, and“Brand Data Bank (bdb)”, a database subscription service that provides consumer profiles based on surveys of
30,000 panel with questions such as possessions, interests and brand preferences. Net sales of “QPR” rosesignificantly as a result of expansion of QPR panel from 10,000 to 30,000 carried out in July 2011. Net sales of“AIRsMEMBERS” and “Brand Data Bank” also increased. As a result, net sales of this segment amounted to 246
million yen or a rise of 37.2% year-on-year basis.
(2) Qualitative information on consolidated financial position
As of the end of the 1st quarter under review, total assets valued at 17,210 million yen, a rise of 3,278 million yen fromthe end of the previous fiscal year, mainly attributed by an increase in cash and deposits of 3,409 million yen.
Liabilities stands at 7,328 million yen, increased by 4,558 million yen from the end of the previous fiscal year, primarily
attributable to issuing of bonds with subscription rights of 5,000 million yen, despite a decrease of income taxes payableof 354 million yen.
Net assets valued at 9,881 million yen, a decrease of 1,279 million yen, primarily because of a decrease of treasury stockof 1,331 million yen.
(3) Qualitative information on consolidated results forecast
There has been no change to consolidated results forecasts for the year ending June 30, 2012 announced on August 3,
2011.
2. Other Information(1) Changes in significant subsidiaries during the period
None applicable(2) Application of simplified accounting treatment and special accounting treatment
None applicable(3) Overview of changes in accounting treatment principles and procedures, and methods of presentation
None applicable
3. Significant Events regarding the Premise of a Going Concern
None applicable34. Quarterly Consolidated Financial Statements(1) Quarterly consolidated balance sheets
As of June 30, 2011
Amount(Unit: thousand yen)
As of September 30, 2011
AmountAssetsCurrent assets
Cash and deposits

6,743,362

10,152,913

Notes and accounts receivable - trade

2,359,373

2,600,844

Short-term investment securities

200,081

100,050

Work in process

10,496

11,743

Preproduction

4,793

3,197

Supplies

2,019

1,720

Deferred tax assets

518,001

487,314

Other

162,972

414,468

Allowance for doubtful accounts

(942)

(258)

10,000,157

13,771,995

522,047

490,082

Software259,352

337,526

Goodwill

482,770

471,627

Total current assets
Noncurrent assets
Property, plant and equipment
Intangible assets

Other

433,634

385,374

1,175,757

1,194,529

Investment securities

1,195,877

1,224,188

Other

1,038,235

529,276

Total intangible assets
Investments and other assets

Allowance for doubtful accounts

(871)

－

Total investments and other assets

2,233,240

1,753,465

3,931,046

3,438,077

13,931,204

17,210,072

Total noncurrent assets
Total assets

4

As of June 30, 2011
Amount(Unit: thousand yen)
As of September 30, 2011
AmountLiabilities
Current liabilities
Accounts payable - other747,254749,248

Income taxes payable

658,166

303,665

Allowance for panelists points

848,436882,758

Reserve for bonuses

45,02625,000

Other
Total current liabilities

369,321263,9462,668,205

2,224,619－

5,000,000

99,454

99,820Long-term liabilities
Bonds with subscription rights to shares
Asset retirement obligations
Other

2,018

4,019

101,472

5,103,840

2,769,678

7,328,459

Capital stock

1,597,858

1,600,372

Capital surplus

4,865,040

4,841,298

Total long-term liabilities
Total liabilities
Net assets
Shareholders' equity

Retained earnings

5,583,316

4,543,857

Treasury stock(1,106,674)(1,303,899)

Total shareholders' equity

10,939,539

9,681,628

Valuation difference on available-for-sale securities(43,785)(39,945)

Foreign currency translation adjustment(2,197)(6,159)Total of accumulated other comprehensive income(45,982)(46,105)

40,12740,271

Accumulated other comprehensive income

Subscription rights to shares
Minority interests

227,841

205,818

Total net assets

11,161,526

9,881,613

13,931,204

17,210,072

Total liabilities and net assets5(2) Quarterly consolidated statements of income and consolidated statements of comprehensive income(Quarterly consolidated statements of income)Net sales

1st quarter ended
September 30, 2010
Amount2,848,616(Unit: thousand yen)
1st quarter ended
September 30, 2011
Amount3,204,065

Cost of sales

1,474,889

1,620,333

Gross profit

1,373,726

1,583,731

Selling, general and administrative expenses

805,271942,223

Operating income

568,455

641,508

13,197

5,215

182

3,694

Other

1,670

27,838

Total non-operating income

15,051

36,749Non-operating income
Interest income
Foreign exchange gains

Non-operating expenses
Loss on transfer of accounts receivable

661

974

Equity in losses of affiliates

－

2,762

Stock issuance cost

640

94

Bond issuance cost

－

6,358

Commission for purchase of treasury stock

－

6,061

Other

20

129

1,322

16,379582,184

661,877

Loss on retirement of noncurrent assets

14,193

3,796

Loss on adjustment for changes of accounting
standard for asset retirement obligations

24,323－Integration-related expenses

54,083－

Total extraordinary losses

92,5993,796

Income before income taxes and minority interests

489,584

658,080

Income taxes-current

203,711

298,499

Income taxes-deferred

2,450

38,189Total income taxes

206,161

336,689

Income before minority interests

283,422

321,391－(21,582)

283,422

342,973

Total non-operating expenses
Ordinary income
Extraordinary loss

Minority interests in income (loss)
Net income

6

(Quarterly consolidated statements of comprehensive income)
1st quarter ended
September 30, 2010
Income before minority interests

283,422(Unit: thousand yen)
1st quarter ended
September 30, 2011
321,391

Other comprehensive income
Valuation difference on available-for-sale securities
Foreign currency translation adjustment
Total other comprehensive income
Comprehensive income

10,532

3,839－(4,402)

10,532(562)

293,955

320,828

293,955

342,851－(22,022)(Comprehensive income attributable to)Comprehensive income attributable to owners of theparentComprehensive income attributable to minority interests7(3) Notes regarding the premise of a going concern
None applicable(4) Segment information
Overview of reported segments
The major business of the Group is online research using AIRs. As its economic characteristics and markets where theservices are sold are almost similar, the segments reported by the Company are limited solely to the online researchbusiness segment. As a result, its statement is omitted.
(5) Significant changes in shareholders’ equity
The Company purchased its own stock for 1,331,042 thousand yen in accordance with resolution of the board meeting
held on August 3, 2011. Further, it cancelled treasury stock for 1,133,816 thousand yen on August 11, 2011.
Consequently, treasury stock totaled 1,303,899 thousand yen at the end of the 1st quarter ended September 30, 2011.
(6) Significant subsequent events
None applicable8