Case Study

Frama

Innovative Postal Franking Company
Deploys BIXOLON Label Printers as Part ofa Hybrid All-In-One Mailing Solution

SUMMARY

Customer : Frama Nederland
Integration Partner :EET Netherlands

Industry : SMO Automation(Small and Medium Office Automation)

 hallenge
C
Frama looked to create a hybrid
easy-to-use mail and parcel
handling solution to making
posting easier for SMEs.
Solution
BIXOLON SLP-DX420EG 4-inch
USB and LAN Direct Thermal
Desktop Label Printer●●Frama Nederland is a market leader in postal franking technology. A subsidiaryof Frama AG in Switzerland which was founded in 1972, Frama produces andsupplies franking machines to small to SMO customers.

Transforming its business to suit customer needs, Frama has adjusted its focus
to solutions for mail and parcel processing. Offering a postal platform for small
to medium size businesses to send mail of any size, from a letter, bulk mail andletterbox parcel, to parcels or registered e-mails. Diversifying to offer a contemporary
franking concept, where a franking machine is one element of an all-in-one
subscription.

Challenge

Frama Nederland focused on being the optimal link between the sender andreceiver in SMOs to make posting easier. After seeing a decline in letter postal
volumes since 2008, Frama looked for a postal system solution which could work
alongside their existing franking machine business and adapt to changing market
situations.

The goal was to create a hybrid easy-to-use mail and parcel handling solution
where printing hardware could be rented to the customer. The solution would
provide a range of services to send letters, parcels and bulk mail online and easily
print shipping labels which can be added directly to the letter or parcel being
shipped.
Case Study_FRAMA_EN_MAR21_V1

 ijnFrama online shipping platM
form running on a PC connectedto the printer via a USB or LANcableResults
MijnFrama and printer bundle
has now been successfully
integrated into 165 devices
across the Netherlands●●●● roviding customers with postingP
flexibility, not only with franking
machines to frank letters, butwith an optional printer which isused in combination with theMijnFrama online shippingplatform lexibility of the hardware hasF
allowed Frama to rent theBIXOLON label printer hardware
to their customers

 ince barcode books have beenS
removed from circulation in theNetherlands, MijnFrama solution
has provided customers withsimpler and faster mail shipping
alternatives

Copyright © BIXOLON Co., Ltd. All rights reserved.

Case Study

FramaSolution

After testing a range of label printers, Frama decided upon the SLP-DX420EG
4-inch Direct Thermal desktop label printer due to its features and competitive
pricing. Delivered through EET Netherlands, the printer works in conjunction
with their MijnFrama web browser platform on a PC. MijnFrama supports ZPL.
file command programming language which the SLP-DX420 printer has been
adapted to emulate through collaboration with EET and BIXOLON. This easy-to-use
solution allows customers to connect the BIXOLON printer via a USB or LAN
cable to a PC for easy label printing from the MijnFrama online browser.

Results

The MijnFrama hybrid platform solution has now been successfully rolled out
to 165 devices throughout the Netherlands. Providing customers with postingflexibility, not only with franking machines to frank letters, but with an optional
printer which is used in combination with the MijnFrama online shipping platform.
The solution not only prints shipping labels but sends automated, registeredemails and digitalises the document flow for the customer.

The flexibility of the hardware has allowed Frama to rent the BIXOLON label printerto their customers. Once a customer orders a printer it is delivered with installation
instructions to connect to their chosen PC. The online platform will then allow
Frama to monitor if the customer is using the printer and provide additional
support if required.

“With the new solution we cannow offer our customers more
options; not only the use of afranking machine for franking
letters, but also the use of a
printer in combination with ourplatform for other shipments
like parcels.”
Martijn de Groot,
Operations Manager at Frama
Nederland.

Frama’s hybrid solution has further assisted customers from January 2021 since
PostNL removed barcode postal books from circulation. The solution has
provided customers with simpler and faster mail shipping alternatives to theprevious method. Frama’s shipping labels contains both addresses and barcode
information, enabling the customer to create one label to stick to a parcel. This
has led to more businesses turning to the MijnFrama platform and discovering
their additional service options.

Case Study_FRAMA_EN_MAR21_V1

Copyright © BIXOLON Co., Ltd. All rights reserved.