News Release
FOR IMMEDIATE RELEASE

Announcing the Commencement of the “Do It Yourself” AIRsMEMBERS Service
Allowing Companies to Conduct Questionnaires of Their Clients of Members at Any TimeMay 10, 2010
MACROMILL, INC.
(Code No.: 3730, First Section of Tokyo Stock Exchange)
Today Macromill, Inc. (Head Office: Minato-ku, Tokyo; Chairman and President: Tetsuya Sugimoto) announced theaddition of a “do-it-yourself service” option to the service lineup for the AIRsMEMBERS service (an SaaS-type* net
research system equipped with a function for managing clients or members). This do-it-yourself service option, which
will commence from May 10, 2010, will allow representatives from companies that use the AIRsMEMBERS service tofreely set up their own questionnaires targeting their members, distribute emails asking members to respond to thequestionnaires, and complete other tasks without having to leave their desks.
* ‘SaaS’ is an abbreviation for “Software as a Service,” which refers to an arrangement whereby software is provided orsold as a service via a network.
 Summary of the new service
Macromill began providing the AIRsMEMBERS service in May 2009. The AIRsMEMBERS service is an SaaS-type net
research service that adds functions for managing members to Macromill’s proprietary ‘AIRs’ automatic Internet
research system. Since its release, the AIRsMEMBERS service has been well received by companies with large
membership organizations, who use it as a tool for communicating with their clients or members by conducting ongoingquestionnaires.
Macromill has now developed a do-it-yourself service option to add to the service lineup in order to respond to requests
to be able to communicate with our clients by distributing questionnaires with a greater degree of freedom as thenumber of companies using the AIRsMEMBERS service increased. This service allows a company representative toeasily create questionnaires and distribute them to the company’s members without leaving his or her desk, thus
allowing the system to be introduced and use more cheaply than ever before.
 Two options available for the AIRs MEMBERS service
From now on, users can choose between two ways of using the AIRs MEMBERS service, as summarized below.
- Macromill does all the work of conducting the survey (such as creating screens anddistributing emails) on behalf of the user
- The user only has to prepare the survey manuscript and give Macromill instructions forthe distribution criteria
Support Option- Initial fee of ¥1,000,000, followed by a fixed monthly fee starting from ¥300,000 yen.
*Original service
The cost of conducting research is based on the usage fees for Macromill’s ‘Open Mill’
open-type research service (¥150,000 yen/use)- The user can use the system to conduct questionnaires without assistance fromMacromill.
- Macromill provides the system, and can optionally provide support service such as
having survey forms created and results analyzed by researchers.
Initial fee of ¥1,000,000, followed by a fixed monthly fee starting from ¥100,000 yen.
‘Do-it-yourself’ Option
Cost of conducting research starts from ¥55,000 yen per questionnaire (for up 30* New service
questions and 50,000 email transmissions)
Packs are also available with discounted prices per use (available for when the service
is used five or more times per month)

Macromill will continue to develop and offer highly convenient net research services that fulfill client needs to support
companies in their marketing and decision-making.

Inquiries relating to this release: Ono / Nishizawa, Spokesperson, Corporate Governance Division, Macromill, Inc.
TEL: +81-3-6716-0707 press@macromill.com

News Release
The AIRs MEMBERS service
AIRs MEMBERS is a service that provides Macromill’s proprietary SaaS-type net research system, enhanced with bothsurvey functions and functions for managing members. In addition to the rich set of research functions provided by theAIRs net research system, the AIRs MEMBERS service is equipped numerous other functions which are required for
conducting ongoing questionnaires, such as a Member Management Function, which allows companies to create andmanage their own monitoring program of panelists that answer questionnaires; a Targeted Search Function, which
extracts groups of members to be the subject of questionnaires; and other functions such as a function for issuing reward
points, and a function for distributing emails. The AIRs MEMBERS service is mainly used by companies withmembership organizations, as a tool for communicating with clients or members via questionnaires and other means.
For more detailed information on AIRs MEMBERS, please visit the following link:
Website introducing the AIRs MEMBERS service: https://um.macromill.com/

Profile of Macromill, Inc.
Company name:Head office:Website:Established:
Capital:Listed exchange
Representative:
Employees:
Business operations:■ Macromill, Inc.
■ 11F Shinagawa East One Tower, 2-16-1 Konan, Minato-ku, Tokyo■ www.macromill.com/■ January 31, 2000
■ ¥930.35 million *As of December 31, 2009
■ First Section of the Tokyo Stock Exchange (code no.: 3730)■ Tetsuya Sugimoto, Representative Director and Chairman■ 297 (includes 8 contract employees) *As of March 31, 2010
■ Market research utilizing the Internet (net research)Market research utilizing mobile telephones (mobile research service)Market research targeting consumers in countries around the world (global research)
Consumer purchasing pattern surveys and provision of purchasing pattern data (QPR™)
Provision of the ‘AIRs’ ASP system specialized for net research
Research planning, design, tallying and analysis services
Other research services (such as qualitative surveys) and marketing-related consulting work

— Contact information for inquiries about this release —Inquiries from the press
Macromill, Inc. spokesperson: Ono / Nishizawa
TEL: +81-3-6716-0707 FAX: +81-3-6716-0701
E-mail: press@macromill.com
For inquiries regarding service details and applications to use the service
Macromill, Inc. AIRsMEMBERS representative: Endo
TEL: +81-3-6716-0719 FAX: +81-3-6716-0721
E-mail: members_info@macromill.com

Inquiries relating to this release: Ono / Nishizawa, Spokesperson, Corporate Governance Division, Macromill, Inc.
TEL: +81-3-6716-0707 press@macromill.com