1/10 ページ

JCIAwards Entry

2016 Jci Congress In Quebec, Canada
The Virtual District 19 of Yokohama City “Smile –Treasure of the Community”
JCI Japan
Best Long-term Local Community Program

http://www.jci.cc/eawards2n/print.php?lang_id=1&u=54024

2016/09/18

2/10 ページ

JCIPage 1

Entry Information
Award Program: 2016 JCI Congress in Quebec, Canada
Category: Best Long-term Local Community Program

NOM Information
National Organization: JCI Japan

National President:

Shigenari Yamamoto
E-mail: japan@jci.cc

LOM Information
Local Organization: JCI Yokohama
President: Takao Tonouchi
President Email: takao_tonouchi@yanasetech.co.jp

http://www.jci.cc/eawards2n/print.php?lang_id=1&u=54024

2016/09/18

3/10 ページ

JCIPage 2

Basic Information
Duration : From April 1, 2016 to November 11, 2016
Staff : 313 member
The city of Yokohama government
Sponsors :Photo Club Groups of Amateur Photographers in Yokohama city
Budget : USD7,300.00
Profit / Loss : 0
In which UN SDG bestfit (if apply): ?:Who is benefited ?: Citizen of Yokohama city and people working in Yokohama city.
Objective : Send out the message to the public to introduce various attractive
destinations in Yokohama.
People rediscover the value of attractive places and even leading them torealize that there is still a lot to see in Yokohama. As a result, people will
be proud to live in Yokohama.
Overview : 1) The city of Yokohama was once a tiny village but after the port opened
to foreign trade in 1860s, the city began to expand together with its port
and become Japan’s one of the most highly urbanized city with thepopulation of 3,700,000.
Thus, people think that the city of Yokohama is a modern metropolis orbustling port town However, the city of Yokohama is also rich in green
areas and there are families still engaging in farming.
2) Since the beginning of JCI Yokohama in 1950s, we continue tocooperate with the local government.
Furthermore, for the purpose of building a town which has strong bondwith its residents, we will coordinate with the private companies andencourage the local residents to be involved with community activities.
3) The city of Yokohama is composed of 18 districts. JCI Yokohama
created the 19th virtual district named Smile District on our internet site.
Homepage shows information and updates about our town.
The purpose is to help the viewers to discover that there are still a lot ofattractive but not known places in Yokohama.
4) JCI Yokohama will conduct a poster making contest.
We will invite public to submit a poster in the motif of smiling face todescribe attractive areas and industries in Yokohama.
5) The posters get high evaluation ratings to be placed at Yokohama
Station (the busiest station in the city and 2,200,000 passengers use thestation everyday) in order for us to step out from the virtual world and let
the people know JCI Yokohama’s activity in the real world.
Results : 1) From April to July, page viewers count reached more than 19000
2) When we went to the field to take photos to be used in our homepage,
we became close with the people and get connected with them.
3) There were some students who got information from our homepage
and he shared the information in their facebook.
Actions Taken : April 1, 2016 – Created our homepage and facebook accountMay 1, 2016 – Official kick off of our homepage and facebook accountMay 10, 2016 – First hopepage update.
We update every 10 days.
During this 10-day period, we visit tourist spots in town for photoshooting.
Also we accept information from the viewers.
Recommendations : 1) We visited all the 18 districts in city to provide information about eachdistrict.
2) Facebook users, specially students actively shared the information weuploaded. We successfully trained the younger generations who willassume the task of taking care of our town.
3) We provide information about different districts. As a result, local
residents or people who just come to our town for work learned about

http://www.jci.cc/eawards2n/print.php?lang_id=1&u=54024

2016/09/18

4/10 ページ

JCIneighboring districts.
4) We physically visited the sites and witnessed their attractive ambience.
It enabled us to build community.
5) Our activity become a catalyst for community revitalization and add
value to activities undertaken by JCI Yokohama.

http://www.jci.cc/eawards2n/print.php?lang_id=1&u=54024

2016/09/18

5/10 ページ

JCIPage 3

Award Category criteria

1

Objectives, Planning, Finance and Execution

What were the 1) Encourage the local residents to review theirlong-term community to find out that their community have a lot
objectives of thisto offer to visitors.
program?

2) Encourage the younger generations to review theircommunity so that they will develop an emotional
attachment to town.
3) Visit neighboring areas together with family orfriends to meet with people there and build acommunity.
4) Sharing their experience could lead to community
revitalization and add value to activities undertaken by
JCI Yokohama.
How does this The program enables the local residents to rediscoverprogram align to the value of attractive places and even leading them to
the JCI Plan ofrealize that there is still a lot to see in their community,Action?

so called International City・Yokohama In this point ofview, this program coincides with JCI plan of action
motivate

Was the budget an 1) We recruited a photographer for our activities andeffective guide for this recruitment brought us whole new supporters
the financial(college students and young generations) that we could
management of
the project? not have before.

2) College student who witnessed our activity happened
to found our facebook account and he/she actually
visited the site we uploaded in facebook.
This action lead to community revitalization and now
the place is gathering more visitors.
How does this 【Mission】
project advance As a community leader, JCI acknowledged the need to
the JCI Mission
provide information for non-local residents that ourand Vision?

community have a lot to offer to visitors.
We created the virtual district named Smile District on
our internet site to introduce famous sightseeing spots,industries and historical places covering all 18 districts.
The purpose is to help the next generations to discoverthat there are still a lot of attractive but not known
places to visit in Yokohama.
【Vision】
As a community leader, JCI extended support tovolunteer photographer for the purpose of providing
attractive information about Yokohama.
Our volunteer photographer proactively visited all 18

http://www.jci.cc/eawards2n/print.php?lang_id=1&u=54024

2016/09/18

6/10 ページ

JCI

districts for photo shooting.
Younger generations who got attracted to community’s
hidden charm through photo shooting activity actually
visited the places and contributed for the community
revitalization.
The aforementioned individual shared his/herexperiences for the public.

http://www.jci.cc/eawards2n/print.php?lang_id=1&u=54024

2016/09/18

7/10 ページ

JCIPage 4

Award Category criteria

2

Membership Participation

By number, howmany members
were involved inthis program? 19 members
By percentage,
how manymembers of theLocal Organization
were involved inthis program? 15%
Describe the main 1) Management of our virtual district smile districtroles of the2) Management of smile district facebook accountparticipating
members in this 3) Support for a volunteer photographer
program. 4) Recruitment of a photographer

http://www.jci.cc/eawards2n/print.php?lang_id=1&u=54024

2016/09/18

8/10 ページ

JCIPage 5Award Category criteria

3Community Impact

How did the Local
Organization
We got more than 19000 page viewers count and thesemeasurecommunity impact viewers, specially students started to access ourfor this program? facebook account.
Describe the actual 1) Yokohama Supporters Solicitation page is createdcommunity impact for the purpose of creating opportunities to know about
produced by thisthe bottled water Hamakko Doshi-The Water andprojectraising awareness regarding water resources
conservation issues that the city of Yokohama isaddressing now.

2) Local residents or people who just come to our town
for work learned about neighboring districts.

http://www.jci.cc/eawards2n/print.php?lang_id=1&u=54024

2016/09/18

9/10 ページ

JCIPage 6

Award Category criteria

4Impact on Local Organization

How did the Local 1) We got whole new supporters such as volunteer
Organization photographer.
benefit fromrunning thisproject? 2) Since the program is getting support from the city

government, we were able to recognize ourselves as acommunity transformation organization.
3) By sending out messages to the public, many people
come to know about JCI Yokohama and our activities.
4) We physically visited the sites and witnessed their
attractive ambience. It enabled us to build community.
5) Contribute for the community revitalization and add
value to activities undertaken by JCI Yokohama.
How did the 1) Each member learned about neighboring districts andprogram advance found out that there are more attractive places to visit.
the JCI Mission?

2) We acknowledged that our responsibility is to pass
our learning to our future generations.
3) Many members begin to send out message to public
as a community leader.

http://www.jci.cc/eawards2n/print.php?lang_id=1&u=54024

2016/09/18

10/10 ページ

JCIPage 7

Award Category criteria

5Long-term Impact of the Program

What is the 1) We got detailed information and knowledge about
expected long-term our town for better understanding.
impact of thisproject?

2) Our future generations developed an emotional
attachment to the town.

3) People who engaged in this program developed asense of responsibility to pass our learning about theattractive aspects of Yokohama to our futuregenerations.
4) The places where only known to the limited residents
possess chance to turn into the place would gather
many visitors. JCI Yokohama must find such places,
help the community to be able to receive long term
revitalization benefits using a power of mass media.
What changes 1) There is a need to organize a structure or system thatwould you make to connects elderly people and younger generations so thatimprove the results
the elderly people’s experiences and knowledge inof this project?

relation with attractive aspects of Yokohama can bepass on to our future generations.

2) We must have employed analog communications
such as posters, not limit to digital communications. We
failed to consider the fact that especially elderly people
don’t have an internet access.
3) Create a system that enable to share posts.
4) Reporter must have disclosed his/her activities at thesites and we should evaluate the report to determine thefactor that making the place attractive.
5) To catch more attention of the page viewers, webetter to make a ranking list of attractive places.

http://www.jci.cc/eawards2n/print.php?lang_id=1&u=54024

2016/09/18