+CASE STUDYCHEGG® & VIDEO PMPs
Chegg® Connects with Gen Z Collegiates and Achieves
a 20%YoY Video PMP lift in Revenue

Chegg®’s mission is to improve the overall return on investment in education by helping
students learn more in less time and at a lower cost. They look to connect brands withstudents during key moments, such as back-to-school, finals, graduation, and otherhighly engaging marketing opportunities.

THE STORY BEHIND THE SUCCESS
Chegg® partnered with PubMatic to operate a large CPG client’s video campaign programmatically through anexclusive video PMP deal, delivering the entire agreed upon budget at scale.

THE CHALLENGE
Chegg® needed a programmatic partner who could
enable them to connect with their partners anddeliver on their promise of introducing students toproducts, services, and promotional offers relevantto their Gen Z/college experiences.
After experiencing difficulties with other SSPs inthe past, they needed an SSP who could deliver
video PMP deals that:

Chegg® Selected PubMatic’s video PMP Platform
Because It Provided:

A DEDICATEDACCOUNT TEAMSEAMLESS
SETUP

FAST
TROUBLESHOOTINGCLEAR & EASYPERFORMANCE REPORTING

1. Provided simple setup
2. Offered exceptional reporting capabilities
3. Simplified troubleshooting
4. Delivered scale
Their ultimate goals were to capture the entire
revenue estimated for those video PMP deals,
ensuring both net revenue and deal impressions
were achieved at 100%.

Success bythe numbers(year-on-year withPubMatic)

Source: Chegg® Data

+20%

YOY Increase inVideo PMP Spendfrom Chegg®'s CPG
Client

SUCCESS THROUGH PUBMATICHaving worked with PubMatic as a PMP partner
previously, Chegg® had been included in frequent
PMPs sold, which ensured they regularly captured
premium programmatic revenue. Based on this,when they were looking for partners to run video
PMPs that their sales team were selling, they knew
PubMatic was a great option--all of their deals they
had previously run through the platform have always
worked well.
In 2020, Chegg® secured a programmatic video
campaign with a large CPG client in order to reach
Gen Z collegiates. Because of the successes theyexperienced from previous PMP deals made with us,
they opted to run it through PubMatic.
As part of PubMatic’s superior service, a dedicatedteam was readily available at any time for Chegg® toensure setup was easy and any issues theyexperienced were resolved quickly. As a result,Chegg®’s deal with their client scaled successfullyon the PubMatic video PMP platform and they foundthat performance reporting was extremely easy topull.

In partnership with PubMatic, Chegg®’s client’s
campaign delivered the entire budget that wasinitially discussed, ensuring their revenue
projections were met.

KEY LEARNINGS
Understand a campaign’s KPIs and track themregularly to optimize proactively.
PubMatic’s automated reporting provided daily
reports on viewability and VCR to stay ahead of
any issues.

INTEGRATIONS ACTIVE
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FORMATS USED
Desktop video, In-stream“ PubMatic has a simple UI tofacilitate deal set up andreporting, and their team isalways available to help
troubleshoot deals that havedifficulties scaling.”— Tariq Rakhange, Programmatic
Advertising & PMP Specialist, Chegg®

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ABOUT PUBMATIC
PubMatic is a publisher-focused sell-side platform for an open digital
media future. Featuring leading omnichannel revenue automation
technology for publishers and enterprise-grade programmatic tools formedia buyers, PubMatic’s publisher-first approach enables advertisers toaccess premium inventory at scale. Processing nearly a trillion advertiser
bids per day, PubMatic has created a global infrastructure to drive

publisher monetization and control over their ad inventory. Since 2006,
PubMatic’s focus on data and technology innovation has fueled the riseof the programmatic industry. Headquartered in Redwood City,
California, PubMatic operates 14 offices and 8 data centers worldwide.
For more information, please contact us at info@pubmatic.com

PubMatic is a registered trademark of PubMatic, Inc. Other trademarks are the property of their respective owners.