CASE STUDY: IDENTITY HUB

HOW A PREMIUM SALES HOUSE IN JAPAN IMPROVED
PUBLISHER MONETIZATION WITH PUBMATIC
Since onboarding PubMatic’s Identity Hub, FourM has dramatically improved the monetization
capabilities of its customers seeing lifts of up to 1.5x.

THE BACKGROUNDTHE SOLUTION: IDENTITY HUB

Parent company, AnyMind Group, was founded in April 2016 and hassince expanded to 13 markets and 17 offices worldwide. As the sales
house arm, FourM offers a consulting service and technical & operational
support, including AnyManager, parent company AnyMind’s all-in-onepublisher support platform for its customers.

PubMatic’s Identity Hub solution helps publishers improve
programmatic monetization and helps demand partners
increase campaign performance by improving addressability.
Built on industry-leading and trusted Prebid, and including aneasy-to-use UI, analytics, and client support, Identity Hub enables
users to easily support multiple ID partners — ensuring buyers
can recognize a publisher’s audience and bid accordingly.

These publisher customers rely on programmatic advertising formonetization; protecting this ad revenue is key.

THE CHALLENGE
Audience addressability allows programmatic media buyers to recognize
a publisher’s audience and bid more on its inventory, maximizing
publisher revenue and buyer campaign performance. Without a suitable
identity solution to allow for addressability, buyers typically decreasespend.
With the deprecation of the third-party cookie still on the horizon, despitea temporary reprieve — smart publishers are looking for ways to stayahead of these industry changes.
FourM had initially used an industry-leading identity partner management
solution but faced difficulties in implementing multiple IDs andmeasuring & reporting performance.

SUCCESS BY THE NUMBERS

By integrating Identity Hub with parent company AnyMind’s
AnyManager platform, FourM could quickly and efficiently help
their publisher customers adopt multiple alternative IDs, driving
increases in their customers’ programmatc revenue at no
additional cost. Through the self-service tool, FourM was able totest and learn the effectiveness of each ID solution available inIdentity Hub.
Identity Hub is able to integrate with most identity partners andis currently adding more ID solution partners.

“By integrating Identity Hub into AnyManager, FourM saw significant uplifts
in ad spend, bid rates, and match rates across their publisher customers.*

1.5x

Average adspend lift

14.9x

2

Average bidrate lift

13x

3

Average match
rate lift

As a long-time customer of PubMatic,
we’ve grown our business with themand are confident in their solutions.
The integration of our all-in-one
platform, AnyManager, with Identity
Hub allowed us to easily adopt anyidentity partners, measure theireffectiveness, and deploy this acrossour publishers.
KAZUMA WATAMOTO,DIRECTOR, FOURM INC.

”

Data from September 2021
Based on GeCPM from non-cookied Firefox and Safari traffic with identity data vs. non-ID traffic via PubMatic
2
Based on non-cookied bid rate from Firefox and Safari traffic with identity data vs. non-ID traffic via PubMatic
3
Based on match rates from Firefox and Safari traffic with cookied data vs. non-cookied ID traffic via PubMatic*1©2021 PubMatic, Inc. PubMatic is a registered trademark of PubMatic, Inc., U.S. Pat. & Tm. Off. and other countries. Other trademarks are the properties of their respective owners.