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JCIAwards Entry

2014 Jci World Congress
Disaster measures
JCI JAPAN
Best Long-term Local Community Program

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Entry InformationAward
2014 JCI World Congress
Program:Category: Best Long-term Local Community Program

NOM Information
National Organization: JCI JAPAN

National President:

Kazuya Suzuki
E-mail: japan@jci.cc

LOM Information
Local Organization: JCI Sendai(Miyagi)
President: kunihide nosho
President Email: kunihide.nosho@gmail.com

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Basic Information
Duration : Started 11th of march 2012
Staff : 50Members
Sponsors : SENDAI City Hall, 1395 People of experts of SENDAI City.
Budget : TOTAL$52,800
Profit / Loss : 0
In which UN MDG bestfit (if apply): ?:Who is benefited ?: One million citizens who live in Sendai.
Objective : By 2021, JCI Sendai aims the following in order to achieve recovery fromthe Great East Japan Earthquake.
1.Against further expected disasters, citizens are aimed to act voluntary
and aggressively in efforts to disaster mitigation restoration andreconstruction.
2.To become strong city “Sendai” against disasters, sharing the action
agenda of disaster between citizens will promote the citizen’s disasterprevention awareness.
*Strong city “Sendai” against disaster = It means every citizen can act as
requiring minimal damage in the event of a disaster.
Overview : JCI Sendai has been holding a memorial ceremony on March 11th in thesquare of Sendai city center in cooperation with the Sendai city from the
beginning of the year following the Great East Japan Earthquake.
At the memorial ceremony which marked the third time this year, mayor
and the citizens sent a message to the reconstruction and disseminatedthe information that individuals and local community would develop tostrong city for disaster prevention and improvement of the disasterawareness.
JCI Sendai, started the yellowhandkerchief project from 2014 for thefollowing purposes.
JCI Sendai decided March 11th as a memorial day which Great East
Japan Earthquake occurred and decided to put yellow handkerchiefs on
the front doors as a symbol to raise the awareness of disaster preventionof citizens. It was also decided to put the yellow handkerchiefs on thefront doors to make it easy for the safety check in the event of a disaster.
Putting yellow handkerchiefs in the front doors when the future disasteroccurs with the meaning of we are fine, please help others. It trains
citizens who have like-minded love.
*The yellow handkerchiefs are decided to be used because they arerooted as the image of happiness between Japanese people.
*On the occasion of the Great East Japan Earthquake, 15,884 people aredead, 2,633 people are missing, 313,000 buildings collapsed.
Results : Through the memorial ceremony, JCI Sendai provided an opportunity to
16,012 citizens to act on disaster prevention. (10,000 students,150
volunteers, 5,862 citizens)
JCI Sendai attended Sendai city’s meeting of representatives of experts
twice a year and had the opportunity to convey a yellow handkerchief
project to 1,395 experts of the city.
JCI Sendai gave the yellow handkerchiefs to 1,000 households out of
16,012 participants who attended the memorial ceremony who wanted to
put them. JCI Sendai has created citizens who act voluntarily.
The efforts of the Sendai city for the disaster are evaluated, at the World
Disaster Reduction campaign that the United Nations International
Strategy for Disaster Reduction Secretariat (UNISDR) held it has beencertified 35th city of role model city in the world.The meaning of role
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model city is that United Nations intended the opportunity to achievesustainable urbanization and to build a strong city against disaster.
As part of disaster prevention campaign that has been conducted from2010 to 2015, among participating cities (about 1400 cities), the city which
serves as a model of disaster prevention around the world is selected andcertificated.

JCI Sendai began discussion with
Sendai city to introduce the yellow
handkerchief project at the third
session of the United Nations
Conference on Disaster Reduction inorder to expand this project to thecity that is weak against disasters in
the world.
Mayor of Sendai city decided to give
yellow handkerchiefs to conference
participants in the third session of
the United Nations World Conference
on Disaster Reduction which will beheld in Sendai in 2015.
Actions Taken : (Plan)
JCI Sendai aimed to accomplish the reconstruction from the Great
East Japan Earthquake by 2021 fiscal year.
(Plan1)
AUGUST, 2011
Planned a memorial ceremony with the will of the memorial to those wholost their lives in the Great East Japan Earthquake. In addition, memorial
ceremony was planned to be carried out in cooperation with Sendai city.
(Do1)*SEPTEMBER,2011
As a result of consultation with the Sendai City, it was decided to hold thememorial ceremony in cooperation with the city.
*OCTOBER, 2011
As a result of the consultation about the contents of the memorial
ceremony with Sendai city, it was decided to light candles with themessage of the will of the memorial and the feeling of gratitude forsupport.
*JANUARY,2012
Called for volunteers to operate a project with JCI Sendai.
Press release started.
*15th of FEBRUARY, 2012
It was decided to write the message to holders to light the candles at the
memorial ceremony. It was also decided to get a message fromelementary and junior high school students in the region.
*20th of FEBRUARY, 2012
Elementary and junior high school students wrote a message to 2,000
holders to put candles that represents the gratitude.
*11TH OF MARCH, 2012Nobel Peace Prizewinner Dr.Muhammad Yunus visited
Memorial ceremony held.

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sendai.He made a speech to create aworld in harmony with nature without
wasting lost lives, hope toeveryone’s life on this planet isgetting better.
Used the holders with the message and lit candles with the message ofgratitude. In addition, lit up the message of gratitude on the windows ofbuildings around the Square.
*MAY,2011
Consulted with the Sendai city, JCI Sendai decided to aim the strong city
against disaster.
*SEPTEMBER,2012
According to the visiting of Mr. Margareta-Warusutoromu United Nations
Special Representative of the Secretary-General to Sendai, Sendai city
expressed attract the UN World Conference on Disaster Reduction in
2015.
*OCTOBER,2012a disaster prevention rolemodel city from the United Nations.
Sendai is certified as*DECEMBER, 2012
At the UN General Assembly resolution, the third session of the UN
World Conference on Disaster Reduction was decided to be held inJapan.
(Plan2)
DECEMBER, 2012JCI Sendai planned memorial ceremony to show the will of thememorial and in order to strengthen the disaster prevention
awareness and civil commitment to reconstruction.
(Do2)*DECEMBER, 2012
First time discussion for the contents of the memorial ceremony
Sendai.
Second time discussion for the contents of the memorial ceremony
Sendai.
*JANUARY, 20132013 Third time discussion for the contents of the memorial
ceremony Sendai.
Called for volunteers. Press release started.
*15TH OF FEBRUARY, 2013
Asked elementary and junior high school students to write amessage for reconstruction on 3,000 holders to put candles.
*11TH OF MARCH, 2013
Memorial ceremony held. Using the holders, lit candles with amessage of reconstruction. In addition, light up the message ofreconstruction on the windows of the buildings of around the
Square.
*13TH OF MARCH, 2013
Sendai city expressed the candidacy to the third session of theUnited Nations Conference on Disaster Reduction venue.
(Plan3)
April 2013, JCI Sendai invented the yellow handkerchief project inorder to aim as a strong city in disaster as well as the will of thememorial.
(Do3)*MAY, 2013
At the disaster prevention in global platform which was held in
Geneva, Switzerland,

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Sendai city announced to
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the world that the third session of theUnited Nations World Conference on
Disaster Reduction would be held in
Sendai.
*SEPTEMBER, 2013
Discussion with Sendai city about the contents of the yellow
handkerchief project started.
*OCTOBER, 2013
Second time discussion with Sendai city about the contents of theyellow handkerchief project and memorial ceremony.
*NOVEMBER, 2013
During the third time discussion of the yellow handkerchief projectmayor of Sendai city
decided to give yellow handkerchiefs
and to publicize of yellow
handkerchief project at the third
session of the United Nations
Conference on Disaster Reduction.
and the memorial ceremony,*SEPTEMBER, 2013
Discussion of the yellow handkerchief project with experts living in
Sendai.
*JANUARY, 2014
Result of discussion with experts in Sendai, an overview of yellow
handkerchief project decided.
*2ND OF FEBRUARY, 2014
Creating yellow handkerchiefs which are used in the project.
*16TH OF FEBRUARY, 2014
Yellow handkerchiefs to be used for the project were completed.
*18TH OF FEBRUARY, 2014
10,000 yellow handkerchiefs are given to experts who live in Sendai.
*1ST OF MARCH, 2014
Asked to elementary and junior high school students to write amessage for happiness on 4,000 holders to put candles.
*11TH OF MARCH, 2014
Memorial ceremony held. Using the holders which the message waswritten, lit up the message imaging of happiness. Lit up messages tothe windows around the Square.
*18TH OF JULY, 2014
Sendai JC Joined The committee which thinks about citizen-based
town planning from disaster prevention as an official committee
during the third United Nations World Conference on Disaster Risk
Reduction period which is held in Sendai.
The various forums and symposiums will be held for the affiliates
and citizan participants in each facility in Sendai city during the third
United Nations World Conference on Disaster Risk Reduction period
in 2015 and Sendai JC also continues the movement of yellow
handkerchief project.
In addition, Sendai city expressed an invitation as the site in theGroup of 7 which holding decided in Japan in 2016. JCI Sendai isgoing to advertise the yellow handkerchief project during Group of 7
holding with Sendai city.
*From 13TH to 27TH OF JULY, 2014
20members of Sendai JC gathered in the gymnasium in Sendai
where a professional football team played a game.In that place,we
explained the purpose of our project to the audience included about
1000families and handed them yellow handkerchiefs.
In addition,the state was greatly posted in the most popular
newspaper in a hometown.
Recommendations : JCI Sendai achieved the aims through the memorial ceremony and the
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yellow handkerchief project in the following contents.
*Citizens participated in the memorial ceremony act together on the yellow
handkerchief project and became active citizens to work actively to makeefforts to disaster mitigation restoration and reconstruction activities.
There were positive opinions from citizens of 90% out of collected 16,012
copies of questionnaire that they desire to promote the yellow
handkerchief project.
*It has improved disaster prevention consciousness of citizens because
2,395 households who received yellow handkerchiefs actually carried
yellow handkerchief project.

The 64th Asia PacificConference inYamagata Japan.
JCI Sendai won BestLong Term Local
Community Program.
Following are contents which are not able to be achieved the aims.
On a yellow handkerchief project which was started to conduct this fiscal
year, households who actually put the yellow handkerchiefs remained in
5% of all households in Sendai. Because it is a project that has been
carried from this year, recognition of citizen and the media is low, as wellas known force is not enough.

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Award Category criteria

1

Objectives, Planning, Finance and Execution

What were the The purpose of this program is that to every citizen
long-term raise awareness of disaster prevention and become
objectives of this active citizen to build the strong city "Sendai"
program? against disaster.
How does this ・JCI Sendai collaborated with many young active
program align to citizens and administration and carried out a
the JCI Plan of following activity plan.
Action?

・JCI Sendai took over to the citizen who did thepositive change of the memorial ceremony and theyellow handkerchief project with Sendai city in the
future, and urged it so that the citizens mightenlighten the citizens.
・As a result of above, 4,000 citizens who acted withthe same will increased by an active citizen
transmitting activity to neighboring citizens and it
enabled a sustainable solution.
Was the budget an To send this project more effectively, announcing toeffective guide for public was devised.
the financial
management of the ・JCI sendai sending project were positively notified
project? to nine local media companies.

・Five companies in the local TV station, three radio
station companies, and one newspaper company thatagreed to the project came to cover.
・Made the image that explained a yellow
handkerchief project, and it telecasted on a large
screen of 200 inches in the memorial service hall.
・The state of the memorial ceremony is shown on
the Internet.
・Budget total in fiscal 3years 52,800 US dollar.
PuPublic information expense 12,205 US dollar.
Budget hall construction expense 38,381 USdollar.
Miscellaneous expenses 2,214 US dollar.
How does this Vision Promotion as follows.
project advancethe JCI Mission ・JCI Sendai widely told a yellow handkerchiefand Vision? project to Sendai citizen to 1,395 experts people ofthe city and created the citizen who acted actively.
Mission Promotion as follows.
・The citizen who participated in a memorial
ceremony together pressed other citizens fordisaster prevention awareness reform through thecandle night and a yellow handkerchief project more.

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JCI・All of the elementary and the junior high school
student, the volunteer, and the related Sendai
citizens were connected by a memorial service and ayellow handkerchief project. The movement wascaused.

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Award Category criteria

2

Membership Participation

By number, howmany members
were involved inthis program? 50 people.
By percentage,
how manymembers of the
Local Organization
were involved inthis program? 98％
Describe the main ・Distribution of yellow handkerchief 108people.
roles of theparticipating ・Site management 42people.
members in thisprogram. ・Make arrangements for the content of the memorialservice with Sendai City 15people.
・Having a meeting with experts in city about yellow
handkerchief project 5people.
・Asked elementary and junior high school students
to write a message for the revival on the holders ofcandles 23people.
・Project PR 21people.
・Asked Volunteer cooperation at a memorial service
and a yellow handkerchief project 9people.
・Notice of memorial ceremony and a yellow
handkerchief project in the HP 3people.

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Award Category criteria

3

Community Impact

How did the Local ・The questionnaire was taken to the citizen who
Organization participated in the project to recognize the situation
measure of the project.
community impact
for this program? ・There are 16,012 numbers of questionnaire

collections, and the result that 90 percent wanted topromote a yellow handkerchief project.
Q1:Did you understand the yellow handkerchief
project?
YES １５，３６９ NO ６４３
Q2:Do you intend to work on a yellow handkerchief
project taking advantage of this?
YES １４，５６２ NO １，４５０
Q3:Before and after participating in this project, did
the thought to the Great East Japan Earthquake
have changed?
YES １２，８０８ NO ３，２０４※Number of project volunteer participant
The 1st year 72people
The 2nd year 98people
The 3rd year 149people
total 319people
・The number of volunteers doubled in three years.
Each media reported the importance of the projectand got an evaluation for the project objectively.
①It was taken up by the news of the local television
broadcasting station, and project importance was
spread.
②The article of the project was placed in the local
newspaper publisher and transmitted importance ofthe project.
Circulation :470000 The number of the estimatedsubscribers.
Describe the actual
community impact
produced by thisproject

・The citizen who participated in project changed
positively, and it was evaluated by the United
Nations, and authorized in role model city.(Strong
city "Sendai" against disaster)・In order to finish revival, Sendai citizens may
accomplish it by own hands, and enlarge possibility
to produce continuous way out for revival.

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Award Category criteria

4Impact on Local Organization

How did the Local ・As a result of working with 16,012 citizens, much
Organization media paid attention and were taken up and thebenefit from name recognition of JC went up.
running thisproject? ・JCI Sendai carried out this project, and 96 people

joined JCI Sendai who agreed to this project.
How did the JCI Sendai promoted the JCI mission as follows.
program advancethe JCI Mission? ・We carried out project with a citizen and createdthe citizen who acted with the young people who
create practice and the future of the action guidance
for the disaster actively.

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Award Category criteria

5Long-term Impact of the Program

What is the ・JCI Sendai improved citizens disaster awarenessexpected long-term through a memorial ceremony and the yellow
impact of this handkerchief project.
project?

・Starting with having been recognized to the rolemodel city, Sendai City will be able to a strong cityin the disaster for the long term and to expect tocomplete the reconstruction by 2021.
What changes By a yellow handkerchief project carried out fromwould you make to this year, the household which put yellow
improve the results handkerchief really remained in 0.5% of all Sendaiof this project? city households.

It is necessary to consider making structure which istransmitted from citizens to citizens so that we may
get many households to carry out in the future.
・The method of the project is told in the television,
the radio, and the newspaper beforehand is adopted.
・Make an exclusive page in Facebook and Twitter byposting the state of a project construction stage andthe preliminary stage to promote the expansion ofproject.

Motion picture.
please click URL for youtube
youtube movie

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