2014/10/11

JCIAwards Entry

2014 Jci World Congress
An Attractive Workbook of Nagano CityJCI JAPAN
Best Long-term Local Community Program

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JCIPage 1

Entry Information
AwardProgram:

2014 JCI World Congress

Category:

Best Long-term Local Community Program

NOM Information
National Organization:

JCI JAPAN
Kazuya Suzuki
E-mail: japan@jci.cc

National President:

LOM Information
Local Organization:
President:

JCI Nagano
kensuke miyaoka

President Email: k-miyaoka@r4.dion.ne.jp

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JCIPage 2

Basic Information
Duration : From January to October, 2014
Staff : 16members
Nagano city Promotion execution committee, Shinshu University Faculty ofSponsors :Education and Etc..
Budget : 8000 US DOLLAR
Profit / Loss : 0
In which UN MDG bestfit (if apply): ?:Children in third grade of elementary schools in Nagano city (Approx. 3600
Who is benefited ?:children)
Objective : If someone loves and appreciates the place where they were raised, there
would be no hostilities or wars in the world. Closeness to one’s hometown
leads to world peace.
The Olympic Games are held every four years. What do you feel during
the Olympic games? Even though you may not usually be interested inwatching sports, you may be curious as to how the athletes from yourcountry do in their events. When you see them perform well, you must be
proud of your country.
This project’s aim is to give children that same feeling, so that they may
become future leaders.
Overview :1. Planning and issuing of “An Attractive Workbook About Nagano
City”
2. Distribution of the workbook and verification of the effects
3. Promotion of the project
Results :1. By understanding real needs by collaborating with officials, aworkbook was created that perfectly satisfies our aim.
2. The workbook was distributed to 3600 children in the third grade of
58 elementally schools in Nagano city. The target was children in
the third grade but many teachers who teach other grades werealso interested.
3. No PR expense was spent, and we issued news releases throughthe media only. However we succeeded in wide exposure throughTV news, newspapers and web sites.

Actions Taken :Mid January Seeking collaborations with Nagano city, the Nagano
Board of Education, the Nagano Chamber of Commerce andIndustry, and other educational groups
February Planning and designing of the workbook and schedulingwith the cooperative groups
March Monthly regular meeting / Writing questions for the workbook
and investigation
April Writing questions for the workbook andinvestigation/Design/Plan investigation
July Finalizing the workbook
Early August Proofing and printing workbook / Started distributing
the drill
Late August Briefing session in the teacher meeting that teachchildren in the third grade
Distribution of the workbook
Early October Verification of effects and results of the workbook
Late October Summarizing of the questionnaire result / Reportmaking / Reporting to the groups that were involved in the project

Recommendations : The reactions from officials, schools, and media outlets were greater thanwe expected. We observed classes with the workbook, and wereimpressed by the smiles and joy of the children. The children enjoyed it
because the workbook content was familiar to them as it was about theirtown.

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JCIPage 3

Award Category criteria

1

Objectives, Planning, Finance and Execution

What were the The questions in the workbook are not just math,long-term social studies or Japanese questions that are easily
objectives of this answered. Rather, all of the questions are aboutprogram? Nagano city. For example, one of the questions is to

give names of two mountains they already knew, andcalculate the difference between their heights. It is amath question, but at the same time it gives themknowledge about what mountains are in their town
and how high they are.
By attaining knowledge about Nagano city in thisexperience, we hope that the children will develop
feelings for their hometown in their pliable and pureminds. That is the biggest objective, and in thefuture they will remember this experience and speak
loud about their pride of the city.
How does this In 2014, there are 24 countries and communities inprogram align to the world that are suffering from wars and disputes
the JCI Plan of out of 195. In such circumstances, this program wasAction? conducted under the theme of love for one’s

hometown. Our project meets the JCI ACTION
PLAN to collaborate with communities to create abetter world.

Was the budget an The workbook was created within the budget we set
effective guide for before the program started. The workbook was
the financial completed beyond our expectations, not only how it
management of the looks but in the praise the book received. This
project? shows that we succeeded above what the budget

should have allowed.

How does this To accomplish this project, the workbook could notproject advance be perfected by JCI members only. There were many
the JCI Mission things we didn’t know, for example what the children
and Vision? in the third grade should learn according tocurriculum guidance by the government, or what
they are interested in. Therefore we established asystem to improve positive communication withofficials and other groups. The attempt is a challenge
JCI Nagano has never experienced though, this
newly established system will be significant in thefuture and it facilitated our growth and development.

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JCIPage 4

Award Category criteria

2

Membership Participation

By number, howmany members
were involved inthis program? 16
By percentage,
how manymembers of the
Local Organization
were involved inthis program? 7%
Describe the main
roles of theparticipating
members in thisprogram.

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Producer one member
Director / Chief editor one member
Editor one member
Question maker seven membersCopyright management one member
Photographer one member
Designer one member
Printing one member
Question review / Supervisor two members

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JCIPage 5Award Category criteria

3Community Impact

How did the Local It is important in a modern society to foster feelings
Organization for one’s hometown. Japan has many measurable
measure issues, such as the decreasing age of criminals, andcommunity impact insufficient communication between children and thefor this program? parents. JCI Nagano figured out that knowing about

one’s hometown and taking a pride of it is essential
as a first step to stop such issues. Through officials
and the media, we communicated our intention tofoster the minds of children to love their hometown
through working on the workbook. It brought about agrowing awareness of local residents and led theeducation for children on topics not taught at school.
Describe the actual Another aim of this project was to make children
community impact show off the knowledge of Nagano city with theirproduced by this families at home after they study the workbook. Weproject hoped the children spoke proudly about “theattractiveness of Nagano” that has beensurprisingly unknown. This encourages families tobecome interested in Nagano city as theircommunity, and recognize the attractiveness of thecity they live in. Consequently, the whole society
beginning with the children and their families will love
their community and raise passion to make a bettercity by bursting forth many ideas and feelings.

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JCIPage 6

Award Category criteria

4Impact on Local Organization

How did the Local JCI had been barely recognized and understood by
Organization Nagano citizens about what the organization is doing.
benefit from We succeeded in receiving coverage through therunning this media such as TV, newspapers and websites while
project? we were carrying out the project. As a result, theimage of JCI in Nagano citizens was significantlyimproved. We especially we had many more
opportunities that the JCI Nagano president
received many compliments, and was the biggest
achievement for our LOM.
How did the We are very often asked questions by family
program advance members such as “What is JCI actually doing?
the JCI Mission? Drinking?” or “What is JCI for?” After this project

was covered by the media, and when we showed theworkbook to our families, we received more
understanding from them. Also, members who didn’t
express interest in projects took the cue to think
about the necessity of projects and community
empowerment. This project made a significant
influence on the LOM.

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JCIPage 7

Award Category criteria

5Long-term Impact of the Program

What is the This project is highly appreciated in the LOM and will
expected long-term continue. If it is possible to distribute the workbook
impact of this every year, all of the children presently under theproject? third grade now will learn with this workbook. If it will

last for ten years or even twenty years, every citizen
in Nagano city will have the opportunity to think
about their hometown when they are in elementary
school. In the long term vision, all citizens will havethought of their hometown deeply so that they would
prefer to live in Nagano city even though they may
need to leave temporary. This will result in a trigger
to work for their community and their smiles will beseen everywhere in this city of Nagano, which iscurrently suffering from depopulation.
What changes There is no need to improve the project at this point
would you make to in time. However if we regard this project as “a tool
improve the results to love one’s hometown”, continuing this project isof this project? most important. Also, we need to seek possibilities

to develop the project itself, for example we mayneed to add more numbers of questions, or to giveto children in other grades. To realize this, we needfinancial resources and groups which can implement
this project in a better way. To develop this project,
the activities by JCI are limited. The biggest issue isto consider how we can conduct this project in thefuture.

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