February 16, 2011
For Immediate Release
MACROMILL, INC.
Company Representative: Tetsuya Sugimoto, Chairman and President(Code no.: 3730, First Section of Tokyo Stock Exchange)
Contact for further information:
Yasuhiro Kihara, Chief Financial Officer and Senior Executive Officer
TEL: +81-3-6716-0700

Announcing Transfer of Part of Equity in a Consolidated Subsidiary (Corrections)
Please correct “Announcing Transfer of Part of Equity in a Consolidated Subsidiary” announced on February
14, 2011 as follows:

Corrections (underlined)(Page 1) 1. Reason of the transfer(Before a correction)The Company established M-CUBE AND ASSOCIATES, INC. (hereinafter “M-CUBE”), which wasintended to gather and sell consumer purchasing data jointly with Hakuhodo DY Holdings and Tokyu
Agency, on January 11, 2011. Aiming to make the consumer purchasing data of M-CUBE standard data in
individual industries, the Company has strategically solicited investments in M-CUBE since its
establishment.
As described in Announcing the Establishment of a New Company dated December 27, 2010, the Company
concluded a basic agreement with MCCANN WORLDGROUP HOLDINGS on investment in M-CUBE,and an investment by that company has been decided. The Company will transfer part of its equity toMCCANN WORLDGROUP HOLDINGS.
(After a correction)
The Company established M-CUBE AND ASSOCIATES, INC. (hereinafter “M-CUBE”), which wasintended to gather and sell consumer purchasing data jointly with Hakuhodo DY Holdings and Tokyu
Agency, on January 11, 2011. Aiming to make the consumer purchasing data of M-CUBE standard data in
individual industries, the Company has strategically solicited investments in M-CUBE since itsestablishment.
As described in Announcing the Establishment of a New Company dated December 27, 2010, the Company
concluded a basic agreement with MCCANN WORLDGROUP HOLDINGS on investment in M-CUBE,
and an investment by that company has been decided. In addition, an investment by Video Research Ltd.
has also been decided. The Company will transfer part of its equity to those companies.

1

(Page 2) 3. Profile of the transferee(Before a correction)
3. Profile of the transferee (as of December 27, 2010)(1)
Trade name
MCCANN WORLDGROUP HOLDINGS(2)
Location
1-1-1 Minami-Aoyama, Minato-ku, Tokyo
Title/name of(3)Michael MacLaren, President & CEO
representative
Management and operation of subsidiaries that provide general marketing(4)
Businessand communication services to advertisers and other clients(5)
Capitalization
497 million yen(6)Date of incorporation
December 16, 1960
(7)
Net sales
Not published
There is no notable capital relationship between theCompany and the transferee. There is no notable capital
Capitalrelationship between the related parties and affiliatedrelationshipcompanies of the Company and the related parties andaffiliated companies of the transferee.
There is no notable personnel relationship between theCompany and the transferee. There is no notable
Personnel
personnel relationship between the related parties andRelationships between relationshipaffiliated companies of the Company and the related(8)
the listed company
parties and affiliated companies of the transferee.
and the new company
There is no notable business relationship between theCompany and the transferee. There is no notable
Businessbusiness relationship between the related parties andrelationshipaffiliated companies of the Company and the relatedparties and affiliated companies of the transferee.
The transferee is not a related party of the Company.
Related parties The related parties and affiliated companies of thetransferee are not related parties of the Company.
(After a correction)
3. Profile of the transferee[MCCANN WORLDGROUP HOLDINGS (as of December 27, 2010)](1)
Trade name
MCCANN WORLDGROUP HOLDINGS(2)
Location
1-1-1 Minami-Aoyama, Minato-ku, Tokyo
Title/name of(3)
Michael MacLaren, President & CEO
representative
Management and operation of subsidiaries that provide general marketing(4)
Businessand communication services to advertisers and other clients(5)
Capitalization
497 million yen(6)Date of incorporation
December 16, 1960
(7)
Net sales
Not published
There is no notable capital relationship between theRelationships between
Company and the transferee. There is no notable capital
Capital(8)
the listed company
relationship between the related parties and affiliatedrelationshipand the new company
companies of the Company and the related parties andaffiliated companies of the transferee.
There is no notable personnel relationship between theCompany and the transferee. There is no notable
Personnel
personnel relationship between the related parties andrelationshipaffiliated companies of the Company and the relatedparties and affiliated companies of the transferee.
2

Businessrelationship

Related parties

There is no notable business relationship between theCompany and the transferee. There is no notablebusiness relationship between the related parties andaffiliated companies of the Company and the relatedparties and affiliated companies of the transferee.
The transferee is not a related party of the Company.
The related parties and affiliated companies of thetransferee are not related parties of the Company.

[Video Research Ltd. (as of April 2010)](1)
Trade nameVideo Research Ltd.
(2)
Location
3-6-17 Sanbancho, Chiyoda-ku, Tokyo
Title/name of(3)
Itsuma Wakasugi, President & CEO
representative
TV ratings surveys and surveys of other media, and marketing surveys(4)
Businessrelating primarily to advertisements and products(5)
Capitalization
220.50 million yen(6)Date of incorporation
September 20, 1962
(7)
Net sales
Not published
There is no notable capital relationship between theCompany and the transferee. There is no notable capital
Capitalrelationship between the related parties and affiliatedrelationshipcompanies of the Company and the related parties andaffiliated companies of the transferee.
There is no notable personnel relationship between theCompany and the transferee. There is no notable
Personnel
personnel relationship between the related parties andRelationships between relationshipaffiliated companies of the Company and the related(8)
the listed company
parties and affiliated companies of the transferee.
and the new company
There is no notable business relationship between theCompany and the transferee. There is no notable
Businessbusiness relationship between the related parties andrelationshipaffiliated companies of the Company and the relatedparties and affiliated companies of the transferee.
The transferee is not a related party of the Company.
Related parties The related parties and affiliated companies of thetransferee are not related parties of the Company.
(Page 2) 4. Ratio of the shares to be transferred and equity before and after the transfer(Before a correction)(1)
Equity contribution before the transfer(2)
Shares to be transferred(3)
Equity contribution after the transfer

81.875%1.000%
80.875%(After a correction)(1)
Equity contribution before the transfer(2)
Shares to be transferred(3)
Equity contribution after the transfer

81.875%2.000%
79.875%3

(Page 3) (Reference) Shareholder composition of M-CUBE AND ASSOCIATES, INC.
(Before a correction)
When established (January 11, 2011)
Macromill, Inc.:
81.875%
Hakuhodo DY Holdings Incorporated:
Shareholder
15.000%composition
Tokyu Agency Inc.:
3.125%

After the transfer (plan)
Macromill, Inc.:
80.875%
Hakuhodo DY Holdings Incorporated:
15.000%Tokyu Agency Inc.:
3.125%
McCann Worldgroup Holdings
1.000%(After a correction)

Shareholder
composition

When established (January 11, 2011)
Macromill, Inc.:
81.875%
Hakuhodo DY Holdings Incorporated:
15.000%Tokyu Agency Inc.:
3.125%

A corrected announcement is attached below.

4

After the transfer (plan)
Macromill, Inc.:
79.875%
Hakuhodo DY Holdings Incorporated:
15.000%Tokyu Agency Inc.:
3.125%
McCann Worldgroup Holdings
1.000%
Video Research Ltd.
1.000%

February 14, 2011
For Immediate Release
MACROMILL, INC.
Company Representative: Tetsuya Sugimoto, Chairman and President(Code no.: 3730, First Section of Tokyo Stock Exchange)
Contact for further information:
Yasuhiro Kihara, Chief Financial Officer and Senior Executive Officer
TEL: +81-3-6716-0700

Announcing Transfer of Part of Equity in a Consolidated Subsidiary
MACROMILL, INC. (hereinafter referred to as “the Company”) is pleased to announce that the Board ofDirectors resolved at a meeting held on February 14, 2011 that the Company will transfer part of its equity
contribution in M-CUBE AND ASSOCIATES, INC., a consolidated subsidiary of the Company.

1. Reason of the transfer
The Company established M-CUBE AND ASSOCIATES, INC. (hereinafter “M-CUBE”), which wasintended to gather and sell consumer purchasing data jointly with Hakuhodo DY Holdings and Tokyu
Agency, on January 11, 2011. Aiming to make the consumer purchasing data of M-CUBE standard data in
individual industries, the Company has strategically solicited investments in M-CUBE since itsestablishment.
As described in Announcing the Establishment of a New Company dated December 27, 2010, theCompany concluded a basic agreement with MCCANN WORLDGROUP HOLDINGS on investment in
M-CUBE, and an investment by that company has been decided. In addition, an investment by Video
Research Ltd. has also been decided. The Company will transfer part of its equity to those companies.
2. Profile of the consolidated subsidiary(1)Trade name
M-CUBE AND ASSOCIATES, INC.
(2)
Location
2-16-1 Konan, Minato-ku, Tokyo
Title/name of(3)Katsumi Konishi, President & Representative Director
representative
1. Creation, operation and management of consumer research panels
2. Collection and sale of purchasing pattern and lifestyle behavior data
3. Online market research and analysis(4)
Business
4. Research planning and design, aggregation and analysis services
5. Development of marketing systems
6. Research and marketing consulting business7. All business incidental to the foregoing(5)
Capitalization
400 million yen(6)Date of incorporation
January 11, 2011

5(7)Shareholdercomposition(8)

Relationships between
the listed company
and the new company

Macromill, Inc.:
81.875%
Hakuhodo DY Holdings Incorporated:
15.000%Tokyu Agency Inc.:
3.125%
CapitalThe Company holds 81.875% of the stock of therelationshipsubsidiary.
Personnel
The Company has dispatched the President, a Director,relationshipand an Auditor to the subsidiary.
Business
The subsidiary provides consumer purchasing data to therelationship
Company.

3. Profile of the transferee[MCCANN WORLDGROUP HOLDINGS (as of December 27, 2010)](1)
Trade name
MCCANN WORLDGROUP HOLDINGS(2)
Location
1-1-1 Minami-Aoyama, Minato-ku, Tokyo
Title/name of(3)Michael MacLaren, President & CEO
representative
Management and operation of subsidiaries that provide general marketing(4)
Businessand communication services to advertisers and other clients(5)
Capitalization
497 million yen(6)Date of incorporation
December 16, 1960
(7)
Net sales
Not published
There is no notable capital relationship between theCompany and the transferee. There is no notable capital
Capitalrelationship between the related parties and affiliatedrelationshipcompanies of the Company and the related parties andaffiliated companies of the transferee.
There is no notable personnel relationship between theCompany and the transferee. There is no notable
Personnel
personnel relationship between the related parties andRelationships between relationshipaffiliated companies of the Company and the related(8)
the listed company
parties and affiliated companies of the transferee.
and the new company
There is no notable business relationship between theCompany and the transferee. There is no notable
Businessbusiness relationship between the related parties andrelationshipaffiliated companies of the Company and the relatedparties and affiliated companies of the transferee.
The transferee is not a related party of the Company.
Related parties The related parties and affiliated companies of thetransferee are not related parties of the Company.
[Video Research Ltd. (as of April 2010)](1)
Trade nameVideo Research Ltd.
(2)
Location
3-6-17 Sanbancho, Chiyoda-ku, Tokyo
Title/name of(3)
Itsuma Wakasugi, President & CEO
representative
TV ratings surveys and surveys of other media, and marketing surveys(4)
Businessrelating primarily to advertisements and products(5)
Capitalization220.50 million yen(6)Date of incorporation
September 20, 1962
(7)
Net sales
Not published
There is no notable capital relationship between theRelationships between
Company and the transferee. There is no notable capital
Capital(8)
the listed company
relationship between the related parties and affiliatedrelationshipand the new company
companies of the Company and the related parties andaffiliated companies of the transferee.
6There is no notable personnel relationship between theCompany and the transferee. There is no notablepersonnel relationship between the related parties andaffiliated companies of the Company and the relatedparties and affiliated companies of the transferee.
There is no notable business relationship between theCompany and the transferee. There is no notablebusiness relationship between the related parties andaffiliated companies of the Company and the relatedparties and affiliated companies of the transferee.
The transferee is not a related party of the Company.
The related parties and affiliated companies of thetransferee are not related parties of the Company.

Personnel
relationship

Businessrelationship

Related parties

4. Ratio of the shares to be transferred and equity before and after the transfer(1)
Equity contribution before the transfer
81.875%(2)
Shares to be transferred
2.000%(3)
Equity contribution after the transfer
79.875%
5. Schedule
Meeting of Board of Directors:

February 14, 2011

Date of transfer:

February 25, 2011 (plan)

6. Future prospects
The effect of the transfer of part of the equity contribution in the subsidiary on consolidated results will beminor.

(Reference) Shareholder composition of M-CUBE AND ASSOCIATES, INC.
When established (January 11, 2011)
After the transfer (plan)
Macromill, Inc.:
81.875%Macromill, Inc.:
80.875%
Hakuhodo DY Holdings Incorporated:
Hakuhodo DY Holdings Incorporated:
Shareholder
15.000%15.000%composition
Tokyu Agency Inc.:
3.125%
Tokyu Agency Inc.:
3.125%
McCann Worldgroup Holdings
1.000%(Reference) Macromill’s business forecast for the current period (announced January 28, 2011) andconsolidated results of the previous year
Operating income

Ordinary income(Million yen)
Net income

6,283

1,425

1,449

684

12,992

2,995

3,039

1,594

7,353

2,129

2,135

1,266

Net sales

Consolidated results of thefirst half of the current year
(announced on February14, 2011)
Forecasts for consolidated
results of the current year
(ending June 30, 2011)
Consolidated results ofthe previous year
(ended June 30, 2010)7