June 11, 2010
For Immediate Release
MACROMILL, INC.
Company Representative: Tetsuya Sugimoto, Chairman and President(Code no.: 3730, First Section of Tokyo Stock Exchange)
Contact for further information:
Yasuhiro Kihara, Chief Financial Officer and Senior Executive Officer
TEL: +81-3-6716-0700

Announcing Changes of Largest Shareholder (Principal Shareholder) and Other Affiliates

MACROMILL, INC. (the “Company”) hereby announces that the Company’s largest shareholder that isalso a principal shareholder was changed as of June 11, 2010, and changes are expected to be made to theCompany’s largest shareholder (principal shareholder) and other affiliates as of August 1, 2010. Details
are as follows:

1. Background of the changes
The Company was notified by Yahoo Japan Corporation (hereinafter referred to as “Yahoo”) on June11, 2010, that Yahoo and three of the Company’s individual shareholders had signed a share transfer
agreement, based on which 5,000 shares of the Company had been transferred to Yahoo. As a result,
Yahoo now holds 15,000 shares of the Company and has become the largest shareholder and theprincipal shareholder.
In addition, as stated in the press release also published on June 11, 2010, “Announcing Signing ofAbsorption-Type Demerger Agreement for MACROMILL, INC. to Take Over Market ResearchBusiness of Yahoo Japan Value Insight Corporation (a Yahoo Subsidiary),” the Company expects totake over the marketing research business of Yahoo Japan Value Insight Corporation (hereinafterreferred to as “YVI”) through an absorption-type demerger on August 1, 2010, and issue 22,992 newshares of the Company in compensation. As a result, YVI is expected to replace Yahoo as the largest
and principal shareholder of the Company.
While Yahoo will no longer be the largest and principal shareholder of the Company after thisdemerger, it will indirectly maintain the voting rights of the Company through its subsidiary, YVI.
The combination of the voting rights of the Company held by Yahoo and that indirectly held throughYVI is expected to qualify Yahoo as one of “Other Affiliates” of the Company.
2. Overview of the shareholders to be changed (*1)
(1) Trade name(2) Head office location(3)

Title/ Name ofrepresentative

Yahoo Japan Corporation
Yahoo Japan Value Insight Corporation
9-7-1 Akasaka, Minato-ku, Tokyo,
1-38-1 Chuo, Nakano-ku, Tokyo, JapanJapan
President and CEO:President and CEO: Shin Tanabe
Masahiro Inoue-1-(4) Business(5)
(6)
(7)
(8)

Online advertising, e-commerce,
membership services, and otherbusinesses

Capitalization
Date of incorporation
Consolidated net assets
Consolidated total assets• Planning, designing, surveys, datacollection, analysis, and reports foronline research• Planning, designing, surveys, datacollection, analysis, and reports forconventional research (groupinterviews, venue surveys, etc.)• Analyzing the frequency and meaningsof text mining (free answers)• Data mining of website access log data
and analysis of links with surveys• Data mining of purchase history dataand analysis of links with surveys• Marketing consulting for products,services, brands, and prices
700 million yen
July 10, 1996
2,452 million yen (non-consolidated)
3,149 million yen (non-consolidated)
Yahoo Japan Corporation 76.89%

7,521 million yen
January 31, 1996
312,273 million yen
418,262 million yen
Softbank Corp.: 38.60%
Yahoo! Inc. (standing proxy:Daiwa Securities Capital Markets Masaki Otani: 11.65%
Co., Ltd.): 34.78%
SBBM Corporation: 3.31%(*2)(9) Major shareholders andJapan Trustee Services Bank, Ltd.
shareholdings(account in trust): 1.65%
Master Trust Bank of Japan, Ltd.
(account in trust): 1.32%
Japan Trustee Services Bank, Ltd.
(account in trust 9): 0.89%(10) Relationships among the companies
Holds 10,000 common shares of
the Company through the capital Yahoo, the parent company of YVI,
holds the Company’s shares as stated on
Capital relationshipincrease through private
placement, for which the payment the left-hand side.
was completed on June 1, 2010.
There is no notable personnel relationship between the Company and thenew company. There is no notable personnel relationship between the related
Personnel relationshipparties and affiliated companies of the Company and the related parties andaffiliated companies of the new company.
There is no notable business relationship between the Company and the newcompany. There is no notable business relationship between the related
Business relationshipparties and affiliated companies of the Company and the related parties andaffiliated companies of the new company.
*1 The information is correct as of the dates listed below:
Yahoo Japan Corporation: as of March 31, 2010Yahoo Value Insight Corporation: as of December 31, 2009
*2 YVI holds 50 shares of treasury stock, and the shareholding has been calculated after subtracting the 50 sharesof treasury stock.

3. The number of shares held by these shareholders (the number of voting rights) and the percentages of-2-

their voting rights in the number of voting rights held by all shareholders(1) Yahoo
Attribute

Before change(as of June 1, 2010)

After change(as of June 11, 2010)

After change(planned for August 1, 2010)–
Largest and principal
shareholder
Other affiliates

The number of voting rights(percentage of voting rights held)
DirectShares to be
Total
holdingcombined
10,00010,000–(7.49%)(7.49%)
15,00015,000–(11.23%)(11.23%)15,00022,99237,992(9.58%)(14.69%)(24.27%)Large
shareholder
Rank
3rd
1st2nd(2) YVIAttribute

Before change(as of June 1, 2010)

After change(as of June 11, 2010)

After change(planned for August 1, 2010)

The number of voting rights(percentage of voting rights held)
DirectShares to be
Total
holdingcombinedLargeshareholder
Rank––––––––––

Largest and principal
shareholder

22,992(14.69%)–22,992(14.69%)

1st* Number of shares subtracted as shares without voting rights from the total number of shares issued:
Treasury stock 5,026 shares
Total number of shares issued as of June 1, 2010:
138,586
Total number of shares issued as of June 11, 2010:
138,586
Total number of shares issued as of August 1, 2010:
161,578 (scheduled)* The large shareholder ranking on each of the dates has been determined based on the share register as ofDecember 31, 2009.
* Yahoo holds 76.89% shares in YVI, and the actual percentage of the Company’s shares held by Yahoo iscalculated to be 20.87% in terms of voting rights and 20.18% in terms of shares issued.

4. Future prospects
The Company has confirmed with Yahoo Group for its intention of holding the Company’s shares
over the medium or long term. Yahoo has also agreed that the percentage of the Company’s issued
shares held by Yahoo will not exceed 25% when the directly and indirectly held shares are combined.
There is no plan of assigning a director of Yahoo to assume a position in the Company.

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