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Awards Entry

2013 Jci World Congress

Build our mutual trust!
JCI JAPAN
Best Local OMOIYARI Project

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Entry Information
Award Program:Category:

2013 JCI World Congress
Best Local OMOIYARI Project

NOM Information
National Organization:

JCI JAPAN
Kosuke Obata
E-mail: yu-ai2@oregano.ocn.ne.jp;
secjjc@mrh.biglobe.ne.jp

National President:

LOM Information
Local Organization:
President:

JCI Nagoya
Takenori Kato

President Email: takezo8808@gmail.com

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Basic Information
Duration : October 8, 2012
Staff : 40 members
City of Nagoya, Nagoya City Board of Education, 3 LEGO-Group
Sponsors :companies
Budget : US$16660
Profit / Loss : NONE
In which UN MDG bestfit (if apply): ?:2.2 milion pupils who go to elementary schools in Nagoya City and people
Who is benefited ?:who live in Nagoya City
Objective : The purpose of this program is to apply OMOIYARI as a norm of
conduct in order to have a vision or a goal in terms of community
development.
This will lead to building of a stable community achieving sustainable
development.
Ultimately world peace can be realized.
[Background]
1. According to the public opinion poll of Nagoya City, ONLY 4.8% of thecitizens answered that they are currently take part in the community
development.
2. If there are not many citizens that participate in community
development, there is no opportunity of mutual understanding, therefore,
solving local challenges is impossible.
3. In solving community problems, it is required to apply OMOIYARI as anorm of conduct;
Recognition of challenges in community development.
↓
Mutual understanding of a different set of values of others,↓
specific action towards problem solving.
4. The next generation is requested to take part in community
development because they play a key role in building future Nagoya City.
5. For that purpose, it is necessary to offer an opportunity for mutual
understanding with others to the next generation
so that they can find a future vision or goal in terms of community
development.
Overview : [Overview ]Our program is nothing but the processes of OMOIYARI;
mutual understanding, compassion and doing what you should do.
JCI Nagoya has gathered 100 people belonging to the next generation to
implement Youth Fostering Program in 3 steps.
1. Learn & Think:- An expert in community development has accepted to cooperate as a
facilitator (an expert in advancing the program).
- The next generation learns about local history & culture watching the JCI
Nagoya's research videos.
- The next generation discusses attractiveness and challenges of thecommunity together with community representatives
under the theme of "A town where the citizens live with OMOIYARI as anorm".
- Get ideas on community development.
- An opportunity is provided to imagine the ideal future of the community.
2. Specify & Ex press:- The next generation expresses what they think about the community
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future by means of LEGO bricks, applying the same concept.
- 10 teams consisting of 10 members from the next generation are formed.
- JCI Nagoya members offer support to these teams as a mentor (advisor
in advancing the program ).
- Presentation of individual brick w ork is made within a team.
Discussion about each work within a team.
- Consolidate the ideas of individual creation to produce one total
brick w ork as a team.
- Discuss w ithin a team w hat should be done in order to create thecommunity as imagined in the completed w ork.
- Combining each member's idea found in a w ork, one complete
w ork is produced by a team.
- Discussion in a team regarding w hat to do in order to create thecommunity as ex pressed in the completed brick w ork.
- Creation of the future by cooperating in a team, making use of individual
ideas.
3.Transmit & Implement:- All works are exhibited in the event site where 3000 citizens gather.
- Presentation of the creation is made to the parents of the next generationand visitors, followed by exchange of opinions.
Results : [SUMMARY OF THE RESULET]The next generation discovered a vision or a goal regarding community
development with OMOIYARI as a norm of conduct.
1. The next generation discovered a vision or a goal regarding community
development.
2. The nex t generation established mutual understanding throughdiscussions respecting each other's vision/goal.
3. In the presence of mutual understanding as mentioned above, the nex t
generation produced a w ork together under a common theme, which
ended in having a common vision on community development
4. The nex t generation understood the importance of " doing w hat
should be done" while continuing discussions of how to realize the futurecommunity the image of which is depicted in their works.
[REASONS]
The reason for 1:- 100 nex t-generation participants w ere able to clarify theirvisions/goals by getting ideas on community development throughdiscussions with local experts.
Then they were able to express such ideas in a LEGO brick work.
The reason for 2:- 90% of the participants answered that they w ere able to understandand respect others through w orking together to produce a joint
w ork.
The reason for 3:- 85% of the participants answered that their creation w as inaccordance w ith the theme of " a tow n w here citizens live w ith
OMOIYARI as a norm" through w orking together to produce a joint
w ork.
The concept of the creation was uniform as "a town where citizens livewith OMOIYARI as a code of conduct".
Examples of titles of creation:" A town full of green and beauty"; "A town of minor traffic accidents"
The reason for 4:- The nex t generation had discussions on w hat should be done inorder to realize the future community image given in the w ork.
(example)
Work title: A town with full of green and beauty;
Discussion of this title:comments such as "to pick up trash" or "to plant flowers together" were
presented.
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Work title: A town of less traffic accidents;
Discussion of this title:
Comments such as to observe traffic rules or to drive carefully were
presented.
They came to the conclusion that they take the initiative to do what
they can do so as to achieve these approaches.
Actions Taken : [Progress of the project plan]
Year 2012:
March: Project planning;
April: Observation of other organization's projects, Verification of
successful cases;
May: Holding of a council of advisers meeting on reconsideration ofcommunity development;
June: Discussion and selection of contents (approaches) ;July: Demonstration and verificationy JCI Nagoya members, Projectplanning;
August: JCI Nagoya members attended mentoring course;
September: Accept applications; Start of PR activity;
October: Holding of the project event;November: sending thank-you notes;
follow-up verification with cooperative companies; Schedule meeting on
future activity.
Project event’s schedule:
Reception:-Greeting of organizers, Presentation of the event;Part 1 start:-Presentation of images of community research by JCI Nagoya,-Discussion by the next generation and the experts in community
development;
Part 2 start:-Instruction of how to assemble LEGO bricks, Creation of individual work;-Formation of a team (JCI Nagoya members serve as mentor);-Presentation of individial work;-Sharing of each idea through discussion;-Production of a work by team, integrating each one’s idea;-Presentations of works among participants;
Part 3 Exhibition of works at the event site;-Presentation of works to visitors/exchange of opinion;-Wrap-up by the experts in community development
Recommendations : Our program is nothing but the process of OMOIYARI;
mutual understanding, compassion and doing what you should do.
1. The inner self, ideas and set of values of an individual are
ex tracted by giving a form to an image to produce LEGO brick works.
2. Such individual ideas are integrated into a new work under acommon theme.
-Fresh perspectives and new ideas of others are shared w ithin a teamto think about community development together and it is clarified whatkind of actions can be initiated.
3. Having discussion using LEGO bricks as a medium of expression, astate of mind to take interest in w hat others think and to try tounderstand them.
-Expressing what you think about to others and making efforts to beunderstood and cooperated by others.
-Learning how to interprete the meaning of a work objectively as well as
understanding different opinions.
All these steps w ill lead to formation of a trusting relationship.

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cannot cover.
↓
Sharing of such ideas and images among team members.
↓
Sharing of such ideas and images as those of a team.
↓
Giving a form to the ideas and images shared within a team.
In this OMOIYARI process, an individual can feel that he/she iscontributing to community development while playing a different role.
Moreover, motivation is enhanced by visualizing individual sense of value
and contribution in a work.
This procedure enables to change individual awareness and action into a
positive direction.
[Problems that need improvement]-A team consisted of 10 members.
-This means that there were 10 different ideas to consolidate and it wasdifficult for the next generation to integrate all of them.
-There were some works in which all ideas were not included.
[Solution]-To form a team with smaller number of members.
-JCI Nagoya members will further enhance mentoring ability to support theactivity.
[Advantage of this program]-Being a program where people of the next generation can cooperate eachother.
-This facilitated POSITIVE CHANGES[Message to the members of the coming year]-Continuation of this program.
-Making use of this program among Local Organisation in ordr to clarify
the common images/goals of attitude, quality and skills desired forcommunity leaders.
[Comments of a person in charge of partner companies]
Representative of the citizen’s organization:
The program provided positive change in children's growth.
I would lik e you to continue;
The effectiveness of the program was proved.
I hope JCI NAGOYA members will disseminate this program to othergroups and regions.
[Medias]Coverage in a local newspaper (circulation: 2.76 million)
News report on a local TV station (subscribers: 4.8 million households)

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Aw ard Category criteria
Objectives, Planning, Finance and Ex ecution

What were the The purpose is for the next generation to have goals
objectives of this and vision of community development as a standard
program? of conduct "OMOIYARI".

1. Only 4.8% of the citizens in NAGOYA work actively
for community development.
2. Because of the few numbers of active citizens
there aren’t much opportunities for mutual
understanding and community developments halts.
3. In order to solve the problem, it is important tomake OMOIYARI the standard of conduct-Acknowledge the tasks that we should solve
ourselves.
-For the next generation to understand eachothers’ thoughts and to work towards explain theirown opinion and obtain undertanding andcooperation from others.
-Share values, vision and goals amongst the next
generation towards problem solving.
-Cooperate with the next generation and work
actively towards solving problems.
4. Vision about and goals about the community’s
future are necessary in order for next generation to
become active citizens.
The will build a community that develops sustainably.
This utimately leads to work peace.

How does this This program corresponds to the following 3. points.
program align to 1. The purpose of creating citizens of the next
the JCI Plan of generation who works actively corresponds with
Action? JCI’s active project.

2. Having the aim of holding views and goals for
future to create active citizens.
3. Corresponds to the policy of the OMOIYARI
activity.
-Mutual understanding
For the next generation to have objective
discussions on all the lego block works.
This leads to mutual understand by recognizing
diversity of the opinions.
-Compassion
For the next generation who are brought up fromdifferent backgraounds to work together and createlego blocks works by sharing different ideas andvalues.
It builds mutual trust.
-Do what we must do
Discuss what to must be done in order to achievecommon visions and goals and work together
towards success.

Was the budget an To deepen the mutual understand, a generous
effective guide for budget have been utilized towards representing more
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the financial clearer values and thoughts of the next generation.
management of the -A tutor development seminar for JCI members.
project? -Expenses for the implmentation of highly specialized

facilitation.
-Supply of particular parts of lego blocks.
65 % of the total budget have been used for theabove.

How does this Promoting the JCI mission
project advance the
JCI Mission and JCI created opportunities for the next generation in
Vision? the community to promote mutual understanding

and change their thought positively by cooperatingwith each other.
JCI promoted the importance of mutual
understanding through lego block for the next
generation and provided opportunities for the
citizens to know the importance of OMOIYARI.
Promoting the JCI vision.

JCI Nagoya influenced the next generation topromote the importance of OMOIYARI and gavethem a positive change.
Through a lego block event where 3000 of citizens
participated,JCI Nagoya promoted the importance ofOMOIYARI.
From this the number of citizens who share theimportance of OMOIYARI was increased by 3000.

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Aw ard Category criteria
Cooperation for the Sake of World Peace

How did this 40 JCI NAGOYA members learnt about mutual
project extend the understanding.
presence of peace JCI NAGOYA let the next generation in thein your community understand the importance of mutualcommunity? understanding.

The important points are respecting other people’svalues and work actively cooperating with others.
JCI NAGOYA created opportunities allowing the next
generation to have initiative and to work towards
promoting the importance of OMOIYARI.
The next generation provided the opportunity for
citizens to change their thoughts positively.
From this, the next generation has learnt that theiractive action gives a positive change to thecommunity.
From JCI Nagoya to the next generation↓
From the next generation to the citizens↓
From the citizens to other citizens
The next generation has learnt that once a
connection occur, it leads to a chain of positivechanges and eventually gives a positive change tothe world.
A sustainable development of a stable society = A
society in which world peace has been accomplished.

How was 1. Cooperation with Lego block related companies
cooperation used Lego block has a good evaluation as an educational
to promote peace? tool.

For the next generation who has immature thoughts
and expression, constructiong lego block has
following effects:-It helps their expression and summarizes thier
opinions.
-Other people’s opinion are expressed by block andis easy to understand.
-Combining of blocks which were made by different
person=the process of combining each other’s ideas
and helps their understanding intuitively.
Because of these effects, the next generation wasable to understand the importance of OMOIYARI
easily.
2. Cooperation with the society development
specialists The society development specialists
agreed with the purpose of OMOIYARI and played
the role of telling the next generation that there aremany values and the importance of accepting them.
Providing various ideas which helps the next
generation to have vision and goals and helped the
project to proceed smoothly.
3. Cooperation with Nagoya city and the Board of
Education in Nagoya The article has been publishedin information magazines in Nagoya and newspapers

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towards schools.
Succeeded in promoting the OMOIYARI movements
outside of the project effectively.

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Aw ard Category criteria
Community Impact

What was the The next generation acknowledges the importance ofintended OMOIYARI and work cooperatively to change theircommunity thoughts positively.
impact? The next generation to have initiative and havevisions and goals in order to act in the regionalsocieties.
The next generation promotes OMOIYARI
movements to the citizens.
From increasing the number of people who
understands OMOIYARI, it leads to chains of positivechanges.
From this, the effects spread from communities tonations, nations to the world and build world peace.
[Details]-The next generation accepts and shares different
ideas and values, and builds a relationship of mutual
trust.
-In the process of creating lego block works, thenext generation shares visions and goals and work
cooperatively.
-In order to achieve their visions and gorls, the next
generation discusses their tasks and makes apositive change.
-The next generation promotes the importance ofOMOIYARI and makes a positive change towards thecitizens.

Describe the actual
community impact
produced by thisproject.

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1. By discussing with the specialists in thecommunities, 100 next generetions got ideas fordeveloping societies and established the visions andgoals clearly.
They were able to express the common theme aslego block works.
2. The next generation acknowledged the diversity ofvalues and difference between values.
90% of the next generation answered that they
understood each other’s opinion and respected it.
3. The next generation created one work following
one common theme by combining several ideas.
This process required them to share ideas andvalues, and work cooperatively.
Through the creation of the work, 85% ofparticipants answered that they made their work
based on the theme.
Example of the title of works"The beautiful town with a lot of green""The town
which has less number of accidents"
4. The next generation discussed about what to do
towards the realisation of the vision of the work.
The idea shown was able to be practiced and thefact that their own movement causes the realizationof world peace was acknowledged.
As a result of the discussion, the conclusion came to
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5.
The next generation promoted the OMOIYARI
movements to 3000 citizens through lego block
works.
the solid presentation from the younger next
generation gave a big impact to the citizens.
"Knowing how the next generation think about the
local community motivated us""Felt an importance to rethink about thedevelopment of the community by knowing the next
generation’s thoughts""We must have an initiative for the bright future of
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Aw ard Category criteria
Impact on Local Organization

How did the Local Improved evaluation of Local Organization
Organization from administration
benefit from running A person who is in charge of Nagoya city and thethis project? Board of Education in Nagoya have inspected the

project.
The evaluation was good and it is being considered
to be taken into the program for Youth Education in
Nagoya city.
Improved level of familiarity to the citizens
The project has been taken up by the local
newspaper and TV.
It has also been taken up by the administrative
papers.
The level of familiarity of JCI as a party that takes
action with citizens has improved.
The driving force of the OMOIYARI movement
The next generation has learnt the OMOIYARI
movement and spread it into the communities
through the program.
The member of JCI Nagoya has deepen theirunderstanding about the OMOIYARI movement fromthe process of the program including the
preparation.

How did the Encouragement of the next generation to takeprogram advance OMOIYARI as standards of conduct.
the JCI Mission? -Provided opportunities to the next generation tolearn the importance of the OMOIYARI movement
through creating lego block works.
-Provided opportunities to the next generation tochange positively by mutual understanding andcooperative work.
-Provided opportunities to the next generation topromote the OMOIYARI movement through lego
block works.
-Provided opportunities to the community to set off
a chain reaction of positive changes.

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Aw ard Category criteria
Long-term Impact of the Program

What is the Through the project, the next generation will
expected long-term increase their interests in participanting in theimpact of this development of the community.
project? As a result, it causes an increase in the number ofactive citizens.
It leads to the creation of a stable community withsustainable development.
With the usual action based on OMOIYARI carriedout by the next generation propagating to thecitizens, the spirit of mutural understanding will besettled into the local community.
Set off a chain reaction of positive changes.
Ultimately, it will have a big contribution to therealisation of world peace.

What changes 1. It is not very easy to hold the program as
would you make to the role of the facilitater is very big and theimprove the results program is highly specialized.
of this project? Therefore, the program needs to begeneralized.
- Hold lectures on expressing ones’ own ideas andvalues cleary and improve ones’ skills to create lego
blocks.
-To discuss about the works based upon the plot
helps bring out their understanding of other people’s
ideas and values easily.
2. This program needs to be applied tovarious fields of companies and the effects ofthe movements spread to more citizens.
-A program that defines clearly the common images
and goals about the necessary way of thinking,talents and skills as a leader of companies.
-A program that makes participants aware ofeffective partnerships with business associates, andprovides a chance in behavior modification.
-A program that combines various ideas related withbusiness and adopt it into the process before
defining business plans, strategies and principles.
3. Apply the program into Local Organizationand serve the purpose of learning thenecessary way of thinking, talents and skills
to be a community leader.

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