POIDOG CLUBThe Story of POIDOG CLUBWhat does POI mean?
POI is the Hawaiian word for taro. The plant has a long history and is highly
valued by the people of Hawaii.

Where does POIDOG come from?
POIDOG is a breed of dog that actually used to exist in Hawaii. However,they can no longer be seen as they are now extinct. According to one theory,
their roots can be traced to the Old English White Terriers that accompanied"Captain Cook (1728-1779)" of England when he came to Hawaii on a whaling
expedition.
These strikingly handsome English hunting dogs later mixed with local dogs
from Hawaii. The resulting breed had long elongated faces and drooping
ears, and their eyes, which were originally big and adorable, became thin andsmall, possibly to adjust to the strong Hawaiian sun. Due to their distinctive
face, they came to be known as POIDOGs, after the local food POI.

The birth of the POIDOGCLUB.
In 1975, a character of the local Hawaiian dog with sunglasses named
POIDOGCLUB was born.

Introducing the POIDOG family

POIDOG

mompopPOIDOG CLUB Licensee Application Guidelines

3POIDOG CLUBThe History of the Brand andBrand Concept
History
In 1975, POIDOG CLUB was created by Tokyo Ryowa Co., Ltd., which usedto run a souvenir shop in Oahu, Hawaii, USA. At the time, the company
ran a 100-square-meter store facing Kalakaua Avenue. Since the 1980s,
POIDOGCLUB enjoyed great popularity among Japanese tourists as aHawaiian souvenir. After that, the company moved its base of operations toJapan and shifted its product lineup to apparel and general merchandise,with stores in Tokyo (Odaiba), Yokohama, Kobe, and Fukuoka. Unfortunately,Tokyo Ryowa ran out of business in 2010.
Our company took over all trademark rights in 2019. After 3 years ofrebranding, we are now finally making a call for companies interested in
becoming a licensee.

Concept「POIDOG CONNECTS THE WORLD」• A character that expresses a worldview• A clear and refreshing character that makes you think ofHawaii• A character that appeals to people of all ages fromaround the world• A character that can be used for a variety of purposes,
including for apparel, general merchandise, and packaging,
and as a corporate mascot

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POIDOG CLUBCall for Licensee Companies

Yanagi Co., Ltd. is looking for licensee companies for the character
POIDOG CLUB.

1

Our license is unique in that it can be used for all kinds of product items,
regardless of the licensing category.

2

We are planning on having about 10 licensee companies in Japan.
However, since there are no restrictions on licensing categories, there is
the possibility of competition among licensees.

3

We are also currently calling for licensee companies in Hawaii, the US
Mainland, Southeast Asida, and the EU.

4

We will provide design illustrations of POIDOG CLUB.

5All designs we offer are free to use.

6

You are free to change the layout and color scheme.

7

We will continue to upload new designs on the web.

8

All design patterns can be downloaded for free.

9

Of course, the license is mainly intended for companies that want tocreate their own original design. In that case, there will be no need for
you to go through the usual certification procedures in order to use ourdesign.

10 You are free to create your own original POIDOG CLUB brand.
Examples:POIDOG CLUBPOIDOG GOLF
POIDOG HAWAIIPOIDOG SPORTS
POIDOG FAMILYPOIDOG RESORT etc.

Please use the POIDOG character to express your company's unique vision.

The license fee is 3% of the sales amount. There is a minimum charge.
Please contact us for more details.
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POIDOG CLUB

About the Licensor Company,Yanagi Co., Ltd.
Company History and Background
Business Description
Aﬃliates- 1963 Established as an embroidery company- 1993 Akihiko Yanagi appointed as president ( - present)- Licensing business for POIDOG CLUB- Processing, manufacturing, and sales of embroidery products- Kiryu Embroidery Commerce and Industry Cooperative / Kiryu
Commerce and Trade Association- Kiryu Corporate Association / Kiryu Rotary Club

Financial Details

Ranked number 1 out of 9739 companies in the national industrial
textile company category, according to the Credit Guarantee
Association's financial statement scoring model in 2019.

Contact(Postal Code) 376-0011(Address) 2-950-17, Aioi-cho, Kiryu-shi, Gunma-ken【Phone Number】0277-54-5255【Fax Number】0277-54-3690【E-mail Address】info@kkyanagi.jp 【Website】www.kkyanagi.jp
Akihiko Yanagi, CEO【Mobile Phone】090-1555-8545
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商品例／ Product example
1980 年代、made in USA のビンテージ商品です。
A vintage item from the 1980s, made in USA.

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