POAP
BRANDBOOK
2023 - Short Version

Index
Welcome to the Brand book. This iswhere the POAP universe begins.
We invite you to travel from thefoundational axes of the brand to its
most remote applications. Creatingfrom this experience a precious,
unique and incomparable moment.

01 | Logo

page 03

Primary LOGO 

Anatomy and Clear Space

Clear space

Minimum size

Monochrome Dont’s

02 | Typography

page 09Rubik

03 | Color Palettepage 11

Brand Colors

Secondary Colors

04 | Partnerships

page 14

Co-branding guidelines

Multiple Logos

05 | Integrators
Power by POAP Badges

page 19

01LogoPrimary LOGO 

Construction and Anatomy

Clear space

Minimum size

Monochrome Dont’sPrimary

Logotype

The POAP logo was designed toresemble a universally-understood
item associated with positive
actions: the rosette award ribbon.
These are typically used to identify
best in class and symbolize
excellence. The rosette insignia
makes the logo easily recognizable
while offering great flexibility for
multiple applications across a wide
range of branding needs.
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POAP® and PROOF OF ATTENDANCE PROTOCOL® and the POAP rosette badge icon  are registered trademarks of POAP Inc in the United States and other countries. All rights reserved.
04

Anatomy and 
Clear Space(also called exclusion zone, safety
space, padding, etc).

Maintain an adequate amount ofpadding (or clearspace) around thelogo to maximize logo legibility andmaintain integrity. Clearspacearound the POAP logo is critical inorder to separate our logo fromother communication elements andensure clarity and prominence.

3x2x

4.5x

1x

1.5x

4.5x05MINIMUM

SIZE
Establishing a minimum size
ensures that the impact andlegibility of the logo aren’tcompromised.

There’s a specific logo for small
sizes and should be used when thelogo is rendered at a size between
60px wide and 48px wide.

In these cases the logo will be usedwithout the internal double ribbon.

If the logo is printed, the minimum
size is 12mm/0.47in to be legible.

06

MONOCHROME
Logotype

In cases where the logo needs to bepresented in one color, werecommend using one of theseapproved monochrome assets. If a
specific alternate color is required,please consult with the Branding
Design Team for custom
applications.

07Dont’sBelow are some common errors toavoid when using the POAP logo.
This is not an exhaustive list. As ageneral rule, avoid making
adjustments to the logo. We
recommend that you use only thefiles supplied by POAP.

08

02
Typography
Font Family

Typography
We chose the Rubik typeface family
because of its adaptability to ourneeds. It is a newer sans serif that’seasy to read, has a wide range ofweights, and has letterforms thatconvey a fun tone while still
maintaining legibility.
Download10

03

COLOR PALETTE
Brand Colors

Secondary ColorsPrimary ColorsColor is a vital part of our brand.
Color serves to reinforce our designprinciples and give POAP the uniqueand memorable identity that we arelooking for.

Purple  94 88 165
POAP #5E58A5
Purple  124 114 226
Sunset #7C72E2

82 78 00 00
P 99-7C

150 140 255
Purple Afternoon #968CFF

Purple  71 62 107
GN#473E6B

Purple  47 42 71
Midnight #2F2A47

Purple  181 174 255
Midday #B5AEFF

Blush  152 111 168
GN #986FA8

Purple  221 218 255
GM#DDDAFF

Blush 217 169 230
Sunset #D9A9E6

Blush 234 201 248

Purple  245 244 255
Sunrise #F5F4FF
Blush  250 237 255
GM #FAEDFF#EAC9F8
12 26 0 0
P 83-2C

12Secondary Colors

Sky 201 229 243
Sky  238 250 254
GM #EEFAFE#C9E5F3
25 0 0 0
P 115-3C

Sky  160 205 223
GN #A0CDDF

Lava  245 157 182
GN #F59DB6

Field  236 252 228
GM #ECFCE4

Field 221 241 204

Lava 255 184 204#DDF1CC
25 0 35 0P 151-3C#FFB8CC
0 42 14 0
P 68-2C

Field  198 233 177
GN #C6E9B1

Lava  255 219 229
GM #FFDBE5

Beach  251 242 231
GM #FBF2E7

Beach  255 213 161
GN #FFD5A1
Beach 255 233 206#FFE9CE0 7 18 013

04Partnerships
Co-branding guidlines

Multiple Logos

Co-branding
POAP partners with variousorganizations. When co-branding
with POAP, the associated brands
will follow these guidelines,
regardless of brand domain. Theseguidelines are to be used in addition
to all POAP logo usage
requirements
Use the default logo against awhite background whenpossibleUse logos in a horizontal position
when possible
We recommend using icon logos
across all brands to generate abetter composition among theassociated brands
Make both logos the same visualsizeSeparate the logos by thedistance four circles

15

Co-branding
Alternatively, we also recommend
using an “X” sign in between logos.

16

Multiple 
Logos
If multiple partnership logos arerequired, we recommend using ourPOAP logo in a horizontal aspectratio. The POAP logo should always
appear on the left of the other logos
displayed so the POAP logo reads
first. There should be equal margins
and rules separating it from theassociated logos. 

17

Multiple 
Logos
Alternatively, we also recommend
using an “X” sign in between logos.

18

05

INTEGRATORSPower by POAP Badges

Power by POAP Badge
When integrating POAP technology
into another platform, it isimportant to maintain a consistentand cohesive brand experience forusers. To achieve this, werecommend utilizing a "Powered by
POAP" badge in the platform'sbranding.

The badge should be prominently
displayed on the platform andadhere to the same guidelines as
the POAP logo. It is recommended
that the badge be placed in alocation that is visible and easily
recognizable to users.

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POAP® and PROOF OF ATTENDANCE PROTOCOL® and the POAP rosette badge icon  
are registered trademarks of POAP Inc in the United States and other countries. All rights reserved.

21

POAP BRANDBOOK 2023 
Short Version

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