2014/10/11

JCIAwards Entry

2014 Jci World Congress
Niigata AKARI PROJECTJCI JAPAN
Best Local Community Empowerment Program

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2014/10/11

JCIPage 1

Entry Information
AwardProgram:

2014 JCI World Congress

Category:

Best Local Community Empowerment Program

NOM Information
National Organization:

JCI JAPAN
Kazuya Suzuki
E-mail: japan@jci.cc

National President:

LOM Information
Local Organization:

JCI Niigata

President:

Kuniei Sato

President Email: kuniei@chiyodasetsubi.com

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2014/10/11

JCIPage 2

Basic Information
Duration : 2014/6/13 ~ 2014/6/14
Staff : 191
Sponsors : Community Enrichment Promotion Office Niigata city
Budget : 128,700 dollar
Profit / Loss : none
In which UN MDG bestfit (if apply): ?:Who is benefited ?: People living in Niigata city
Objective : Bandai-bridge and surrounding is one of symbols of Niigata, we wanteveryone who is in Niigata to feel proud of its charm and new possibilities.
It also aims to feel close to JCI Niigata.
Overview : Projection Mapping to Bandai-Bridge
free LED Balloons glowing in seven colors
Food booths in river side park
Music in river side park
Media mix advertising
Results : Projection Mapping was success to appeal Bandai-Bridge and Niigata
city’s charm and history.
We distributed more than 2000 " LED Balloons " glowing in seven colors inabout one hour.
And it twinkled like a star.
Food & drink booths opened at river side park " Yasuragi Tei ", sold avariety of food products that utilize the material in Niigata, most stores
were sold out .
Toward evening from noon, many people in the food and beverage boothsand live music in the outdoor enjoyed.
Crowd of 25,000 gathered in the mapping time.
Audience gathered more than expected, so we increased the number oftraffic control around.
Audience gathered more than expected, so food & beverage booths weresold out.
http://niigata-ap.com
Actions Taken : In order to use the public space the Shinano River, it was prepared incooperation with the ministries and government.
In order to perform effective advertising, We used a variety of media.
Recommendations : It is possible to present a new and attractive value for and around theBandai Bridge, to obtain sympathy to many citizens.
Through the efforts of Niigata JC members worked on set-up and traffic
security in the field, and LED balloons or many kind of adds, it was widely
known as Niigata JC’s.

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2014/10/11

JCIPage 3

Award Category criteria

1

Objectives, Planning, Finance and Execution

What were the Bandai-bridge and surrounding is one of symbols ofobjectives of this Niigata, we want everyone who is in Niigata to feel
program? proud of its charm and new possibilities. It also aims

to feel close to JCI Niigata.
How does this "JCI Niigata makes POSITIVE CHANGE the moreprogram align to citizens"
the JCI Plan of This is to improve the community, for the world
Action? peace ACTIVE CITIZENS takes the initiative That

act is consistent with the activity plan of JCI.
Was the budget an Income
effective guide for 60th anniversary special deposit 70,000usd
the financial Niigata city Subsidy 5,000usd
management of the Food booth opening fee 5,000usd
project? Advertising fee 5,000usd

Expense
Projection Mapping 100,000usdAdvertising 17,000usd
Food booth 5,000usd
LED balloons 2,000usd
Musician 1,000usd
Other 5,000usd
Almost planned budget

How does this Mission
project advance It was a big motivation to it by re-discover thethe JCI Mission charm of the area, love to the local as well deepens,and Vision? where they continue to work.

VisionEfforts to business in collaboration with manyorganizations as well as JC, such as police andgovernment, it was able to play a leading role that.

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2014/10/11

JCIPage 4

Award Category criteria

2

Membership Participation

By number, howmany members
were involved inthis program? 15
By percentage,
how manymembers of theLocal Organization
were involved inthis program? 69%
Describe the main Chairman Maruyama Atsushi (Vice President)
roles of the Vice Chairman KUMAKURA Katsuhisa (whole person
participating responsible)
members in this Vice Chairman Sato TomoWataru (projection
program. mapping Shinano AKARI person in charge)

Vice Chairman Satoshi Igarashi (crowded plaza
person in charge)
Secretary Nakatsuka, Toru (Shinano AKARI charge)
Secretary Maruyama Kenta (projection mappingtechnician)Secretary Takaya Watanabe (crowded square incharge)
Committee Ishii HiroshiTakashi (Headquarters chargeof business)(1 in charge of Security and Information area)
committee Imai KeiTakashi
Committee Kawahara Shinichiro (projection mapping
specialist auxiliary)(2 charge of Security and Information area)
committee Junichi Ueno
(3 charge of Security and Information area)
committee Saito Nobuaki(4 charge of Security and Information area)
committee Ishikura Takehisa(5 charge of Security and Information area)
committee Masatoshi Suzuki(6 charge of Security and Information area)
committee Otani Shigeru
Other members guard

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JCIPage 5Award Category criteria

3

Community Impact

How did the Local
Organization
measure Questionnaires in the web site
community impact Interviewed by television and newspapers, businessfor this program? was taken up as news nationwide.
Describe the actual
community impact By notice a new charm and value of the symbols of
produced by this the region that Bandai Bridge, led to the fostering ofproject. pride to the community and the creation of bustle.

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2014/10/11

JCIPage 6

Award Category criteria

4Impact on Local Organization

How did the Local By proceeding with the preparation along with theOrganization police and administration, network in the region hasbenefit from been strengthened. By became the news on arunning this national scale, visibility has improved for activities ofproject? LOM.
How did the It was a big motivation to it by re-discover theprogram advance charm of the area, love to the local as well deepens,
the JCI Mission? where they continue to work.
How did the project Efforts to business in collaboration with many
advance the JCI organizations as well as JC, such as police andVision? government, it was able to play a leading role that.

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2014/10/11

JCIPage 7

Award Category criteria

5Long-term Impact of the Program

What is the
expected long-term And that foster love and pride to the community, be
impact of this well-known to the citizens widely Junior Chamber
project? activities
What changes
would you make toimprove the results Announcement to obtain the cooperation of a wideof this project? range and more recruitment of volunteers

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