Case Study

NEYE

Philanthropic Danish Retail Chain Deploys
BIXOLON Mobile Printers for Efficient
In-Store Operations

SUMMARY
Customer : NEYE

Partner : Delfi Technologies A/SIndustry : RetailChallenge

NEYE required mobile printing
solution to integrate with theircurrent ERP system to provide on
the go stock management,
inventory and product labellingto boost efficiency and maintaincustomer satisfaction.

Founded in 1881, NEYE is a Danish Retail chain consisting of 42 stores and a web
shop based in Denmark. The chain sells bags, backpacks, suitcases andaccessories from a share of internationally and nationally recognised brands.
Its employee base of about 350 people is renowned for selling the largest andbest selection of bags and accessories within fashion, leisure and travel.

With philanthropy at the centre of the company’s ethos, NEYE’s entire profit goesto a good cause. The NEYE Foundation has since 1977 earmarked its annual profits
to cancer research. It has donated 50 million DKK in the last 5 years alone and thefoundation features the slogan “Bags with a purpose”. All employees at NEYE workwith the overall purpose of running the stores to create profit that can be used forcancer research in Denmark.

Challenge

To generate the greatest possible profit at the bottom line for charitable purposes,
NEYE focuses on being in control of its business and managing the efficiency of its
day-to-day operations. The company emphasises that employees must becustomer-orientated to help create a good experience and leave a positive
impression with the customer. NEYE believes the better the customer experience,
the greater the number of sales will be generated instore, in turn producing alarger bottom line which could be donated to cancer research in Denmark.

To maintain business efficiency and boost customer satisfaction, the NEYE
required a mobile IT solution which could integrate into their existing ERP system.
Allowing employees a range of functions including real-time stock management,
inventory administration and price labelling while on the shop floor to improvethe customer experience and improve efficiency.
Case Study_NEYE_EN_SEP20_V1

Solution●●

 IXOLON SPP-R200IIIBK/BEG +B
SPP-R200IIIPLUSIK/BE 2-inch(58mm) Bluetooth Mobile Labeland Receipt Printers elfi Nova running on WindowsD
CE6.0 printing via the Delfi
MobileForce software solution

Results●●●● nhanced the customer
Eexperience as employees could
give real-time stock
management feedback directlyfrom the shop floorI mproved employee efficiency
providing important productinformation and product label
printing in the palm of their hand onsistent, reliable barcode
Clabel printing for products andshelf labellingI mprovement in inventory
accuracy and stock management

Copyright © BIXOLON Co., Ltd. All rights reserved.

Case Study

NEYESolution

Delfi Technologies A/S delivered a barcode label printing solution comprising ofthe BIXOLON SPP-R200IIIIBK/BEG and SRP-R200IIIPLUSIK 2-inch (58mm) mobile
printer; connecting via Bluetooth to the Delfi Nova handheld computer terminal
running on Windows CE6.0 to produce price labelling and inventory receipting
through the Delfi MobileForce software solution. The solution has allows
employees to be more flexible with their daily work so they are not as dependent
on the cash register or the back of office, enabling them to spend more time
helping customers.

Results

The handheld terminals and mobile label printers are now fully integrated with
NEYE’s ERP system, allowing product information to be available directly on theterminals which are carried around the store. Employees can now give customers
on-the-spot real-time product stock information rather than having to leave andcheck the back of office system or enter the warehouse. In turn, it has enabled
employees to be more present, make better use of their time and work more
efficiently which contributes to a more positive experience for the customer.
“The mobile barcode solution enables less time to be wasted daily. The employeeshave more time to help customers and subsequently they can return to where they
were working, without losing track,” explains Bent Panduro.

At NEYE, we have a philosophy
that employees must be
customer-oriented. Therefore,
it is an advantage if you can use
IT and technology that supportsthat strategy – among otherthings by making
employees’ work more mobile.
Bent Pauduro,
IT manager at NEYE

To provide a better overview throughout the day, NEYE’s employees use
BIXOLON’s mobile printers to simply scan an item with the handheld terminaland print the associated price tag, allowing stores to handle price labelling on an
ongoing basis. Employees are aware of where the price label comes from, unlike
other solutions where typically all new shelf labels is all printed at the same timeoften as a large stack.

“The advantage to the store is that employees can make price marketing as itsuits between customers and print as needed instead of printing it all at once in alarge, unmanageable stack.” describes Bent Panduro.
The handheld terminal solution is also used for price marketing, item listings andstatus counting, the next step is the receipt of goods.

“In addition to the daily work with price marketing and product listing, we also
use the handheld terminals for complete status counting once a year in all stores.
The next phase is to add a receipt of goods, so we also get that task out on themobile devices,” concludes Bent Panduro.
For more information, please visit BIXOLON, Delfi and NEYE.

Case Study_NEYE_EN_SEP20_V1

Copyright © BIXOLON Co., Ltd. All rights reserved.