2014/10/12

JCIAwards Entry

2014 Jci World Congress
Hiroshima Big PRIDEJCI JAPAN
Best Local OMOIYARI Project

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Entry InformationAward
2014 JCI World Congress
Program:Category: Best Local OMOIYARI Project

NOM Information
National Organization: JCI JAPAN

National President:

Kazuya Suzuki
E-mail: japan@jci.cc

LOM Information
Local Organization: JCI Hiroshima
President: Kenichi Sasaki
President Email: merlot@dolphin.ocn.ne.jp

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Basic Information
Duration : From May 2013 To September 2013
Staff : 44 members
Local Elementary School Students,Their Parents and Teachers,Local
Sponsors :College Student Volunteers
Budget : USD$16,000
Profit / Loss : None
In which UN MDG bestfit (if apply): ?:Who is benefited ?: 7 Billion People Around the World
Objective : JCI Hiroshima Achieves ever Lasting World Peace.
For the purpose, JCI Hiroshima Intended For People Around the World to
Act Assertively towards the World Peace.
1) In order to achieve the world peace, JCI Hiroshima changes
attendees’ mind that it is important for each one to act.
(Opportunities for positive change.)2) The People who changed their mind start acting toward world peace.
(Active Citizen who aims for world Peace)
3) The Act will impact the world peace.
(The Active Citizens create positive change to the whole world.)
JCI Hiroshima played active role in terms outlined above.
Overview : JCI Hiroshima got actively involved on terms outlined above.
In order for the people around the world to act assertively toward theworld peace, JCI Hiroshima worked on teams outlined below.
1) JCI Hiroshima conducted a project to make the world’s largest
ORIGAMI lei and ORIGAMI Tower by using ORIGAMI Cranes which is
known as peace symbol.
An ORIGAMI Lei is like a wreath which is made by connecting many
ORIGAMI Cranes together and shaped of a circle.
300 Local Citizens got together and made the world’s largest ORIGAMI
Lei by connecting, 7,000 meters-long, 288,000 ORIGAMI Cranes
Together.
2) In order to disseminate the World Peace to the world, JCI Hiroshima
displayed large monument (ORIGAMI Tower) in several locations where
many people gather. Citizens play a central role to make impact towards
the world peace on local society and then to the world.
・ ORIGAMI Tower is a 7 meters-high shape of circular cone which

was decorated with ORIGAMI Cranes.
It was made because the World’s Largest ORIGAMI Lei is too
big to display in other place we decorate a 7 meters-highcircular cone by using a part of the World’s Largest ORIGAMI
Lei.
Later on, it was displayed in 6 different locations in Hiroshima
City, in order to show to the local citizens.
An ORIGAMI Crane is a symbol of peace.
・ It is shaped of crane using small paper (15 centimeters x 15
centimeters).
・ It is folded with a prayerful of lasting peace.
・ Every year, 10 tons of ORIGAMI Cranes are delivered toHiroshima Peace Memorial Park for the purpose of wishing for
the world peace.
Results : JCI Hiroshima Provided opportunities for citizens to act towards world
peace.
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As a result, the number of ACTIVE CITIZEN who acts toward the world
peace was increased.
1) JCI Hiroshima carried out a project to make a large monument (theWorld’s Largest ORIGAMI Lei and ORIGAMI Tower) by using ORIGAMI
Crane which symbolizing the peace.
In this project, 300 citizens joined. All participants made the monumentswith feeling the wish for the peace
Participants recognized the volume of the prayerful thought along withORIGAMI Crane, and realized that it is important for everyone to act
towards the world peace.
As a result of making 7,000 meters-long ORIGAMI Lei by connecting
288,000 ORIGAMI Cranes together, it was officially recognized in the
Guinness Book of World Records for the World’s Largest ORIGAMI Lei.
Comments by Participantsa) IF everyone acts together, we got the confident that we can accomplish
the almost Impossible.
b) We are proud to be a citizen of Hiroshima, a city of Peace andCulture.
・ Every year, 10 tons of ORIGAMI Cranes are delivered to Hiroshima
Peace Memorial Park for the purpose of wishing for the world peace.
2) JCI Hiroshima displayed the large Monument (ORIGAMI Tower) in 6
different locations in Hiroshima City. We disseminated movement towards
the world peace to the world.
1. Hiroshima Special School 150 visitors
2. Hiroshima Peace Memorial Park 3,843 visitors
3. Former Bank of Japan Hiroshima Branch (an Atomic-bombed building)
316 visitors
4. Hiroshima University of Economics 500 visitors
5. Local Professional Baseball game 21,787 visitors
6. Local Professional Football game 16,196 visitors
During this project, 42,000 people in total including Citizens and Tourists
visited and sow Hiroshima’s commitment to lasting peace.
ACTIVE CITIZENS, who aims world peace, created POSITIVE CHANGE
for the local society towards the world peace.
Comments by Participantsc) I realized that so many prayerful thought are delivered to our city as
ORIGAMI Cranes.
d) I thought that we must act what we can do towards the world peace.
Actions Taken : In year 2013,
March: JCI Hiroshima began to look into feasibility of this project.
May: the project was accepted in local chapter board meeting.
May: JCI Hiroshima received ORIGAMI Crane from City of Hiroshima.
Started to separate ORIGAMI Crane by color.
June: JCI Hiroshima asked Professional / Corporate Sports Team
members to connect ORIGAMI Cranes together.
July: In Hiroshima Special School, Citizens got together, separated the
ORIGAMI Crane by color and connect them together.
July & August: JCI Hiroshima take central role to put ORIGAMI Crane
together by color.
August: In Hiroshima Special School, participants put all ORIGAMI Crane
together and made a 7,000 meters-long ORIGAMI Lei. Then officiallyrecognized in the Guinness Book of Worlds Record for the World’s
Largest ORIGAMI Lei. In Hiroshima Special School, Participants made a
7 meter-high ORIGAMI Tower by using a part of the world’s Largest
ORIGAMI Lei.
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September: We displayed the ORIGAMI Tower in 6 different place inHiroshima.
1. Hiroshima Special School
2. Hiroshima Peace Memorial Park.
3. Former Bank of Japan Hiroshima Branch (an Atomic-bombed building)
4. Hiroshima University of Economics.
5. Local Professional Baseball game.
6. Local Professional Football game.
Recommendations : JCI Hiroshima Provided opportunities for citizens to act towards world
peace. In total 300 citizens joined the project and felt the wish for thepeace with ORIGAMI Cranes.
As a result, the number of ACTIVE CITIZENS who act toward the world
peace was increased.
Citizens play a central role to put the wish for peace together anddisseminated our commitment to aspire lasting peace to the world byconnecting ORIGAMI Cranes and made a large ORIGAMI Lei.
Participants recognized the volume of the prayerful thought along withORIGAMI Crane, and realized that it is important for everyone to act
towards the worlds peace. Because we received comments fromparticipants as below.
Comments by Participants:
・ IF everyone acts together, we got the confident that we can accomplish
the almost Impossible.
・ We are proud to be a citizen of Hiroshima, a city of Peace and Culture.
・ I realized that so many prayerful thought are delivered to our city as
ORIGAMI Cranes.
・ I thought that we must act what we can do towards the world peace.
In order to achieve the lasting peace, JCI Hiroshima re-realized that that
it is important to change citizen’s mind.
Among JCI Hiroshima members, Positive Change has happened to act
towards the world peace.
Comments by JCI Hiroshima members:
・ We changed many local citizens’ mind in positive way and it led to thesuccessful result.
・ We hope that it leads to a big movement for world to act towards thelasting peace.
・ We would like to commit to our JC with confidence and pride gained inthis project.
JCI Hiroshima will take an initiative and act towards world lasting peaceon behalf of Hiroshima, a city of peace and cultural.
JCI Hiroshima put out a call for volunteers, 68 students from local 6
universities and colleges were gathered. And they also accepted toparticipate JCI Hiroshima’s project this year.
Recycling of ORIGAMI Crane is a part of job for challenged people. Many
students form special school and community workshop participated the
project. Thereby, it led to create more ACTIVE CITIZENS.
JCI Hiroshima displayed the large Monument (ORIGAMI Tower) in 6
different locations in Hiroshima City. We disseminated movement towards
the world peace to the world. During this project,
JCI Hiroshima called for local professional / corporate sports team toparticipate the project, all of 10 teams accepted the purpose and joined.
Especially, baseball team (Hiroshima Carp) and football team (Sanfrrcce
Hiroshima) allowed to display the monument on a game day.
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42,000 people in total including Citizens and Tourists visited and sow themonument.
1. Hiroshima Special School 150 visitors
2. Hiroshima Peace Memorial Park 3,843 visitors
3. Former Bank of Japan Hiroshima Branch (an Atomic-bombed building)
316 visitors
4. Hiroshima University of Economics 500 visitors

5. Local Professional Baseball game 21,787 visitors
6. Local Professional Football game 16,196 visitors
This project was acclaimed by media, and then disseminatedlocally, domestically and internationally.
・ An article was appeared in local news paper, CHUGOKUSHIMBUN. (Circulation of 630,000)
・ Making of ORIGAMI Lei and ORIGAMI Tower was livebroadcasted in local TV station. (Audience Share: 17.1%, 480,000
People watched the program.)
・ ORIGAMI Lei was officially recognized in the Guinness Book
of World Records for the World’s Largest ORIGAMI Lei, andbecame to catch the attention of people all over the world.

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Award Category criteria

1

Objectives, Planning, Finance and Execution

What were the JCI Hiroshima achieves ever Lasting World Peace.
objectives of this For the reason, JCI Hiroshima makes a movement
program? towards the world peace by making people aroundthe world to act assertively towards the World
Peace, JCI Hiroshima was actively involved onterms outlined below.
1) In order to achieve the world peace, JCI
Hiroshima changes attendees’ mind that it isimportant for each one to act.
(Opportunities for positive change.)2) The People who changed their mind start acting
toward world peace.
(Active Citizen who aims for world Peace)
3) The Act will impact the world peace.
(The Active Citizens create positive change to thewhole world.)
How does this JCI Hiroshima provided a chance to act towards
program align to world peace.
the JCI Plan of As a result, number of ACTIVE CITIZEN was
Action? increased.

It can be referred from 2013 JCI Action Plan.
“To further the understanding of the JCI Mission,
Vision, and Values not only by existing JCI members
but also potential members, partners andstakeholders likely to be impacted by the activitiesof the organization both locally and global.”Was the budget an There was no spending going over budget.
effective guide for The budget is 16,000 USD and here is thethe financial breakdown.
management of the Venue Costs 808 USD
project? Production Costs 4,278 USD

Public Relation Costs 10,558 USD
Documentation Costs 53 USD
Insurance 168 USD
Fundraising
JCI Hiroshima gathered funding of 4,000 USD from40 local companies which agreed with the purpose ofthis project.
The funding was spent to the cost of Guinness World
Records administration Fee.
How does this Promotion of JCI Mission
project advance JCI Hiroshima Promotes JCI Mission.
the JCI Mission 1) JCI Hiroshima provide the opportunity of positive
and Vision? change with new resolve for lasting peace by letting

citizen to feel the prayerful thought delivered allover the world.

Promotion of JCI Vision
JCI Hiroshima Promoted JCI Mission.
1) JCI Hiroshima increased the number of Active
Citizen among local society who aspire world peace.
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It expanded local network which is a base of global
network.
2) JCI Hiroshima, as a leader in the local society, letcitizen to recognize that everyone must act towards
the world peace.
JCI Hiroshima took initiative and act for citizen to
act towards the world peace.

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Award Category criteria

2

Cooperation for the Sake of World Peace

How did this JCI Hiroshima spread the peace in local society by
project extend the working on terms outlined below.
presence of peace 1) Local citizen spread the prayerful thought in local
in your society by touching the ORIGAMI Cranes, symbol ofcommunity? peace.

2) JCI Hiroshima made big monuments (ORIGAMI
Lei and ORIGAMI Tower ) with participants anddisplayed in several locations in the City.
How was Each participant connected ORIGAMI Cranes piececooperation used by piece, and finally it became the world’s largest
to promote peace? ORIGAMI Lei. Single per son can only make a smallchange, but they can make some difference, a big
movement can be generated by working together .

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Award Category criteria

3

Community Impact

What was the ・Participants understand the prayerful thought along
intended with ORIGAMI Cranes, and renew one’s resolve tocommunity the world peace by disseminating to the world.
impact? ・Local citizens recognize Hiroshima as a city ofpeace and culture, renew one’s resolve tocontribute world peace.
Describe the actual
community impact
produced by thisproject.

JCI Hiroshima made some impact to the community
as outline below.
・Partnership between local administration and JCI
Hiroshima was strengthened Local administration
has awareness of the issue about storage location of
10t ORIGAMI Cranes which they receive all over theworld every year, and seeking for a solution to
sublimate them. JCI Hiroshima used these paper
cranes for peaceful way. This project helped to solve
one of the problems and promote trust with local
administration.
・Awareness for JCI Hiroshima was increased. This
project was on TV program call “24hours TV, -Lovesaves the earth-” and also the monuments weredisplayed at the local professional sports game. JCI
Hiroshima increased the awareness to local citizens
who usually have no connection with JCI.
Local citizen’s consciousness to the lasting peace
was enhanced.
Comment by Participant:I could feel lots of prayers for peace from all over
the world by touching these paper cranes. I hope
this peaceful everyday life shall be lasting peace andspread peace all over the world.
Local citizens felt proud of living in Hiroshima, a cityof peace and culture.
Comment by Participant:
Hiroshima is constantly being required to act forworld peace. I think this project clearly showed
Hiroshima’s peace action.
Local citizens gained their confidence that anythingis possible by working on step by step.
Comment by Participant:
It would be impossible to connect 288,000 ORIGAMI
Cranes, 7.000 meters-long, by one person, but if
everyone acts together, we got the confident that
we can accomplish the almost impossible.

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Award Category criteria

4Impact on Local Organization

How did the Local The ORIGAMI Lei made through this project was
Organization officially recognized in the Guinness Book of World
benefit from Records for the World’s Largest ORIGAMI Lei. It
running this generates a big impact, which reminds lasting world
project? peace, to the local society and all over the world. It

disseminated the movement of JCI Hiroshima to the
local society and the world. These make theevaluation of JCI Hiroshima in the local society torise. Therefore, many new members who understandand agree with the movement would be expected tojoin with us. Moreover, the movement of JCI
Hiroshima would grow.
How did the JCI Hiroshima promotes the JCI Mission as below.
program advancethe JCI Mission? ・JCI Hiroshima provides the opportunity for

citizens, that they fell wish for peace from all over
the world. It causes citizens to experience Positive
Change and increases more Active Citizens to act
for world peace.
・It generates more Active Citizens that these Active
Citizens begin a movement for world peace in thelocal area where they live. Therefore, more Positive
Change is brought in our local area.

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Award Category criteria

5Long-term Impact of the Program

What is the ・If people happen to know our Guinness World
expected long-term Record, they are expected to know this project. If
impact of this they understand the purpose behind the project,
project? they are expected to start acting towards the world

peace.
・Even if it is a small thing that each person can do, amovement towards world peace would be expected
to be started by many people getting together andact.
What changes ・JCI Hiroshima maintains the relations with thewould you make to mass media more thickly and can have more citizens
improve the results to know this project.
of this project?

・By extending a period of the project, JCI Hiroshima
can get more agreement, cooperation andparticipants.
・JCI Hiroshima cooperates with a local
administration more closely, and involves morecitizens, then continuously disseminates the world
peace to the world.

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