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Awards Entry

2016 Jci Congress In Quebec, Canada
Bridge to peace
JCI Japan
Best Inter-organization Collaboration Project

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Entry Information
Award Program: 2016 JCI Congress in Quebec, Canada
Category: Best Inter-organization Collaboration Project

NOM Information
National Organization: JCI Japan

National President:

Shigenari Yamamoto
E-mail: japan@jci.cc

LOM Information
Local Organization: JCI Yamagata
President: Toshihiro Inoue
President Email: hiro.inoue1976@gmail.com

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Basic Information
Duration : June 4 – September 9, 2016
Staff : 87 members
JCI Siwei 14 members,JCI City Lady 10 members,Yamagata
Sponsors :city,Yamagata prefecture,Guest lecturer
Budget : $500 US dollars
Profit / Loss : none
In which UN SDG bestfit (if apply): ?:Who is benefited ?: The 250,000 citizens of Yamagata city
Objective : JCI Yamagata established the following objectives for the citizens of
Yamagata city:- reaffirming awareness of the importance of world peace issues encouraging citizens to consider ways of resolving the problems ourworld faces - involving Yamagata city citizens in an effort to resolve these
problems, and turning this into a sustainable movement Before the JCI
Asia-Pacific (ASPAC) Kaohsiung Conference, we carried out research toassess the level of interest in world peace issues. Our results showedthat only 18% of young Yamagata city citizens have an interest in world
peace issues.
Overview : JCI Yamagata had the opportunity to participate in the international JCI
ASPAC Kaohsiung Conference. In the interests of furthering our goal ofpromoting world peace, we conducted a survey among the citizens of
Yamagata city, and our results indicated that only 18% of young
Yamagata city citizens are interested in world peace issues.
We formed overseas sister-chapter relationships with JCI Siwei (Taiwan)
in 2008 and JCI City Lady (Hong Kong) in 2011. With JCI Siwei (Taiwan)
and JCI City Lady (Hong Kong), we held a three-LOM dialogue to discuss
the results of our research.
First, to raise awareness of the importance of world peace among thecitizens of Yamagata city, the three LOMs produced three banners
containing messages of world peace. These banners can be displayed
anywhere and have the potential to be viewed by large numbers of city
citizens. In this way, we turned the abstract ideas of the three LOMs intoa tangible vision of concrete action.
We returned to our relative communities with these banners, and began
an effort to change the consciousness of citizens who do not display aninterest in world peace issues. We met with the mayor of Yamagata city
to discuss world peace issues, and displayed our banner, which now
contained a message we had written with the mayor, to the citizens of
Yamagata city. We also met with the governor of Yamagata prefecture to
discuss world peace issues, and likewise displayed our banner containing
a message written with the governor to the citizens of Yamagata city.
The media covered these events, and we received five inquiries fromlocal citizens, schools and companies requesting that JCI Yamagata
provide further instruction regarding the issues that our world faces.
In order to provide more information regarding the issues and problems
that our world faces, in addition to methods of resolving these problems,to these local citizens who had begun to display an interest in world
peace issues, we organized a lecture for Yamagata city citizens on thesubject of the newly-adopted United Nations Sustainable Development
Goals (SDG) effort which the JCI organization has aligned itself with.
Lecture participants were surprised to learn that while drinking water isreadily available in Yamagata city, there are regions of the world in which
a person must walk several hours to obtain safe drinking water. The
participants expressed a desire to convey these realities, along with the
SDG effort, to the children who will shoulder the weight of the future.

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We are now working to provide a curriculum that serves as a guide for theeducation of these children who will shoulder our future.
In addition, we informed JCI Siwei (Taiwan) and JCI City Lady (HongKong) of the water issues that the world is facing, and expressed aninterest in learning about the world peace efforts that these two LOMs areundertaking.
Next year, the three LOMs will give presentations concerning theirrespective world peace efforts.
JCI Yamagata will present their results in Taiwan, JCI Siwei (Taiwan) will
present their results in Hong Kong, and JCI City Lady (Hong Kong) will
present their results in Yamagata city. In Yamagata city, JCI Yamagata
will organize a presentation forum that is open to city citizens.
We will create opportunities for participating Yamagata city citizens tolearn about and consider solutions to the many problems that our world
faces.
Results : 58,000 Yamagata city citizens saw news of our message banner on
television, while 153,760 city citizens read about our message banner in
the newspaper. From among these persons, we received five inquiries
expressing interest in learning more about the problems that our world
faces.
We organized a lecture concerning the SDG effort for local citizens who
had begun to show an interest in world peace issues.
24 Yamagata city citizens attended the lecture to learn more about theSDG effort. Through this lecture, they learned about global water issues,in addition to ways of combating these problems. Three participants
expressed a desire to themselves teach the children who will shoulder
our future about these realities and the SDG effort.
We are now working to provide a curriculum that serves as a guide for theeducation of elementary and junior high school students on these issues.
We will conduct a program that helps children grow into adults who cancontribute to the effort to promote world peace.
We are providing guidance to local citizens who have begun to show aninterest in world peace issues by:- providing them with information that can serve as SDG teachingmaterials- instructing them on how to submit a class proposal to an elementary or
junior high school- instructing them on how to conduct a class for elementary or junior highschool students
We will spread word of this effort to the citizens of Yamagata city, andwork to turn this into an undertaking that involves as many local citizens
as possible.
We informed JCI Siwei (Taiwan) and JCI City Lady (Hong Kong) of thewater issues that that the world is facing, and expressed an interest in
learning about the world peace efforts that these two LOMs areundertaking.
JCI Siwei (Taiwan) is working to involve more people in the effort tocombat global climate change.
JCI City Lady (Hong Kong) is working to involve more people in the effort
to find solutions to the problem of poverty in developing countries.
Next year, the three LOMs will give presentations concerning their current
world peace efforts.
JCI Yamagata will present their results in Taiwan, JCI Siwei (Taiwan) will
present their results in Hong Kong, and JCI City Lady (Hong Kong) will
present their results in Yamagata city.

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In order to help the citizens of Yamagata city become more aware of themany problems that our world faces, JCI Yamagata will organize apresentation forum that is open to local city citizens.
Actions Taken : (January 28, 2016)
JCI Yamagata, JCI Siwei (Taiwan) and JCI City Lady (Hong Kong) met in
Yamagata city to discuss this project.
(May 2, 2016)
JCI Yamagata surveyed Yamagata citizens to determine their level ofinterest in world peace issues.
(June 4, 2016)
At the ASPAC Kaohsiung Conference, we held a dialogue to discussworld peace issues and produced three banners containing messages ofworld peace.
(August 9, 2016)
Yamagata city elementary school students who had taken part in a
program sponsored by JCI Japan to educate them on world peace issues
met with the mayor of Yamagata city to inform him of the program results.
These elementary school students are taking the initiative to learn about
the problems that the world faces, consider solutions to these problems,and spread the word about these problems and solutions, and JCI
Yamagata was highly impressed by their efforts. We were in attendance
when the children met with the Yamagata city mayor, who was very
interested to hear about both their efforts and the JCI efforts. With themayor and the elementary school children, we wrote a message of world
peace on our banner, which we then displayed together.
(September 2, 2016)
JCI Yamagata members and the elementary school students met with thegovernor of Yamagata prefecture to discuss problems facing internationalsociety and world peace issues. The governor told us that she had seen
images of us holding up our banner with the mayor, and she displayed aninterest in our efforts. The governor promised to promote the importanceof world peace issues to the citizens of Yamagata prefecture. With thegovernor and the elementary school students, we wrote a message ofworld peace on our banner, which we then displayed together.
(September 9, 2016 [1])We organized a lecture to learn about the SDG effort. Through thislecture, participants learned about the water issues that the world iscurrently facing, in addition to ways of combating these problems. Threeparticipants expressed a desire to themselves teach the children who will
shoulder our future about these realities and the SDG effort.
To put this plan into action, we are providing these interested citizens
with:- information that can serve as SDG teaching materials- instruction on how to submit a class proposal to an elementary or juniorhigh school- instruction on how to conduct a class for elementary or junior highschool students
We will spread word of this effort to the citizens of Yamagata city, andwork to turn this into an undertaking that involves as many local citizens
as possible.
(September 9, 2016 [2])We informed JCI Siwei (Taiwan) and JCI City Lady (Hong Kong) of thewater issues that the world is facing, and expressed an interest in
learning about the world peace efforts that these two LOMs areundertaking. JCI Siwei (Taiwan) is working to involve more people in theeffort to combat global climate change, and JCI City Lady (Hong Kong) is
working to involve more people in the effort to find solutions to the
problem of poverty in developing countries. Next year, the three LOMs
will give presentations concerning their respective world peace efforts.

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6/13 ページJCIJCI Yamagata will present their results in Taiwan, JCI Siwei (Taiwan) will
present their results in Hong Kong, and JCI City Lady (Hong Kong) will
present their results in Yamagata city. In order to help the citizens of
Yamagata city become more aware of the many problems that our world
faces, JCI Yamagata will organize a presentation forum that is open to
local city citizens.
Recommendations : (What we have achieved)
The citizens of Yamagata city have reaffirmed their awareness of theimportance of world peace. After seeing the JCI banner, we received fivemessages telling us that our effort provided a “valuable opportunity toreconsider world peace issues.”
Yamagata city citizens have also begun to consider ways of resolving the
problems that our world is facing. This was demonstrated in aquestionnaire that we asked the 24 participants who attended the SDG
lecture to complete, in which 19 participants told us that they considered
the problem of obtaining safe drinking water to be the most important
issue that the world currently faces, and 17 participants said that they
believed that water supply infrastructure was necessary for the resolutionof this problem.
Three of the 24 participants who attended the SDG lecture expressed adesire to themselves teach the children who will shoulder our future about
these global realities and the SDG effort, which demonstrates that wehave involved the citizens of Yamagata in the effort to resolve these
problems, and have turned this undertaking into a sustainable movement.
(What is left to achieve)
We do not yet have sufficient information to determine how the classes
conducted by these three participants changed the consciousness of thestudents in the classes. To allow us to continue to improve this program,
it is necessary for us to ascertain how the consciousness of the children
has been affected.

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Award Category criteria

1

Objectives, Planning, Finance and Execution

What were the We aimed to help program participants become capable
objectives of this of considering issues and taking action on their own
program?

initiative.

We established the following objectives:- reaffirming awareness of the importance of world
peace issues- encouraging citizens to consider ways of resolving the
problems our world faces- involving Yamagata city citizens in an effort toresolve these problems, and turning this into asustainable movement
How does thisJCI Yamagata will continue to lead this effort toprogram align to
the JCI Plan of encourage greater numbers of citizens to make active
Action? efforts on their own initiative.
Was the budget an - Planning and production costs: 500 US dollars
effective guide for We produced three banners containing messages ofthe financial
world peace.
management of
the project? - Speaker fees: 150 US dollars- Venue fees: 140 US dollars
For the lecture, we engaged a speaker with a prolificspeaking career.
- Publicity expenses: none
We carried out all publicity activities for this project on
our own. We communicated our activities to city
citizens through media such as news programs without
incurring any expenses.
How does this (JCI Vision)
project advance JCI Yamagata helped 24 Yamagata city citizens to
the JCI Mission
develop a greater interest in world peace issues. JCI
and Vision?

Yamagata also made it possible for three of theseinterested citizens to make their own contributions to
the improved awareness of other citizens.
(JCI Mission)
By displaying our banner to the citizens of Yamagata
city, JCI Yamagata created opportunities for city
citizens to reaffirm their awareness of the importance ofworld peace issues. By organizing the SDG lecture, JCI
Yamagata created an opportunity for citizens to learn
about the issues that our world is facing, in addition to
ways of combating these problems.

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Award Category criteria

2

Cooperation between the Local Organizations

How did the two The three LOMs are working to involve local citizens
organizations work in their respective efforts to combat three different
together?

global issues. Each of these three LOMs will give a
presentation concerning their effort in another country,
which will allow the citizens of that country to gain anawareness of a new global issue, enabling those citizens
to consider the issue of world peace from a newperspective.

Describe how the JCI Yamagata carried out a program to involve moretasks and planning people in the effort to resolve global water issues. JCIof the project were
Siwei (Taiwan) carried out a program to involve moredivided between
peoplein the effort to combat global climate change.
the organizations.

JCI City Lady (Hong Kong) carried out a program to
involve more people in the effort to find solutions to the
problem of poverty in developing countries. The three
LOMs worked together to consider world peace issues
from three different perspectives.

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Award Category criteria

3

Impact on Members and Contribution to the JCI Vision

How did the Before this project, only 27% of JCI Yamagata
members of the members expressed an interest in world peace issues.
Local
After listening to the ideas of JCI members from other
Organizations
benefit from countries and learning about their efforts, 35% of JCI
running this Yamagata members demonstrated an interest in world
project? peace issues. In addition, 35% of the remaining JCI

Yamagata members gained an interest in world peaceissues after attending the SDG lecture with local
citizens.
Experiencing a change in our own consciousness
enabled us to carry out this project from a standpointthat embodied an understanding of citizens who do not
express an interest in these issues.
How did the JCI Yamagata was able to make the citizens ofprogram advance Yamagata city aware of our banner through media
the JCI Vision?

coverage. We displayed our banner with the mayor of
Yamagata city, the governor of Yamagata prefecture,and children who had gained an interest in world peaceissues. We enabled 24 Yamagata city citizens todevelop a greater interest in world peace issues.
JCI Yamagata organized a lecture to learn about theSDG effort, and three participants expressed a desire toteach what they had learned to local children. We
supported their efforts by providing instruction in how
to effectively convey this content to the children.

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Award Category criteria

4

Community Impact

How did the Local News of the banner that we displayed with the mayor of
Organizations Yamagata city and the governor of Yamagata
measureprefecture to reaffirm the importance of world peacecommunity
impact? issues was covered by mass media outlets.

- Yamagata city has a newspaper circulation of 62,000,
and with an average household size of 2.48, this meansthat 153,760 people read about our efforts in thenewspaper.
- The news programs that covered news of our meetingwith the mayor of Yamagata city and governor of
Yamagata prefecture have an audience rating of 11.6%.
Yamagata city has a population of 250,000, whichmeans that 58,000 people viewed our efforts on thenews.
The media also covered the lecture that we organized tolearn more about the SDG effort.
- Yamagata city has a newspaper circulation of 62,000,
and with an average household size of 2.48, this meansthat 153,760 people read about this lecture in thenewspaper.
Describe the actual We believe that citizens who had previously notcommunity impact expressed an interest in world peace issues willproduced by thisexperience a change in their consciousness and gain aproject.

desire to themselves teach the children who will
shoulder our future about the SDG effort. We believethat children who participate in the classes taught bythese newly aware citizens will begin to understand andbecome conscious of the issues that our world currently
faces. We believe that they will begin to consider waysof making world peace a reality, and that children who
have experienced this change in consciousness willgrow into adults who will convey the importance ofworld peace to other children.

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Award Category criteria

5Long-term Impact of the Program

What is the By conveying the importance of world peace issues to
expected long-term the citizens of Yamagata city, JCI Yamagata will raise
impact of thisinterest in these issues.
project?

Citizens who gain an interest in world peace issues willlearn more about the problems that our world faces, inaddition to ways of resolving these problems.
By themselves conveying the importance of world
peace issues to citizens who have yet to show aninterest in such issues, these citizens will also help toraise interest levels among other citizens.
What changes We are considering creating a system through which
would you make to citizens of Yamagata city can contact us at any time
improve the resultswith inquiries regarding the issues that our world faces.
of this project?

We are considering using social networking services tospread information about the importance of world peaceissues.
Every year, JCI Yamagata and the other two LOMs will
each select a goal from among the SDGs, and willcontinue to create opportunities for local citizens tolearn about and consider these issues.

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