Briefing on ODVA Marketing and Promotional
Opportunities for Members in the 18th Term
Adrienne Meyer
manager of membership and marketing
communications
October 14, 2015

Brand Standards + Identity Guidelines•••

Launched August 2014
Minor revision coming in thenext month
Transition to new logos– On products– On collateral materials

Marketing Track© 2015 ODVA, Inc.

2015 Industry Conference & 17th Annual Meeting
All rights reserved.

www.odva.org

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Overview of Major Opportunities in 18th Term
•ODVA exhibits at major tradeshows•Industry facing activities in specific geographies•Presence at www.odva.org in new ODVA “Marketplace” coming on October 16

Marketing Track© 2015 ODVA, Inc.

2015 Industry Conference & 17th Annual Meeting
All rights reserved.

www.odva.org

3

ODVA Exhibits at Major Tradeshows

Marketing Track© 2015 ODVA, Inc.

2015 Industry Conference & 17th Annual Meeting
All rights reserved.

www.odva.org

4

ODVA Exhibits at Major Tradeshows
Confirmed as of October 14, 2015•

October 27-30, 2015: Smart Manufacturing Show in Shanghai, China•

November 3-7, 2015: Industrial Automation Show in Shanghai, China•

November 24-26, 2015: SPS IPC Drives Show in Nuremberg, Germany•

December 1-4, 2015: System Controls Fair in Tokyo, Japan•

April 25-29, 2016: Hannover Messe in Hannover, Germany•November 22-24, 2016: SPS IPC Drives Show in Nuremberg, Germany
Participation opportunities are still open for events shown in italics.

Marketing Track© 2015 ODVA, Inc.

2015 Industry Conference & 17th Annual Meeting
All rights reserved.

www.odva.org

5

ODVA Exhibits at Major Tradeshows•Events– Hannover Messe in April– SPS IPC Drives in November•

Available Opportunities– EtherNet/IP Product Gallery (static)– ODVA Member Gallery (powered), linked tointeroperability demonstration

Marketing Track© 2015 ODVA, Inc.

2015 Industry Conference & 17th Annual Meeting
All rights reserved.

www.odva.org

6

Industry-Facing Activities in Specific Geographies•

Regional Interest Communities (RICs) RICs:
Informal member promotional groups to drive EtherNet/IP• RIC Germany– End user seminar: January 2016
» Available opportunities: presenters• RIC Italy– End user seminar : May 2016 at SPS Italia» Available opportunity: presenters•HQ-sponsored events• Anticipated end user seminar : May 2016: Detroit– Available opportunity: presenters, tabletops

Marketing Track© 2015 ODVA, Inc.

2015 Industry Conference & 17th Annual Meeting
All rights reserved.

www.odva.org

7

Presence at www.odva.org

New ODVA “Marketplace” Coming
concurrent with launch of significantly refreshed website
The MARKETPLACE is the major innovation in the refreshed site.
Industry’s One-Stop Place for Information on Products and Companies who“Make and Sell” Products Using ODVA Technologies

Marketing Track© 2015 ODVA, Inc.

2015 Industry Conference & 17th Annual Meeting
All rights reserved.

www.odva.org

8

Presence at www.odva.org
The MARKETPLACE is the Major Innovation in the First Release
Consolidates and enhances multiple areas of current sitePresence at www.odva.org
The MARKETPLACE is the Major Innovation in the First Release-now for the live preview-Presence at www.odva.org

New ODVA “Marketplace” Coming-Members Call to Action– Review your product pages to know what’s there and submit updates whereappropriate.
– Review your member page and submit ODVA-relevant content.
– Consider upgrading DOC-only pages to Member Gallery pages.
– Start reviewing “product features” on member gallery pages for accuracy. In 2016ODVA plans to start the process of aligning these features with what has been
documented in conformance testing.
Marketing Track© 2015 ODVA, Inc.

2015 Industry Conference & 17th Annual Meeting
All rights reserved.

www.odva.org

11

Presence at www.odva.org

New ODVA “Marketplace” Coming
Stay tuned for the full preview on October 15, 2015

Marketing Track© 2015 ODVA, Inc.

2015 Industry Conference & 17th Annual Meeting
All rights reserved.

www.odva.org

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THANK YOU