2014/10/11

JCIAwards Entry

2014 Jci World Congress
It is a lecture on demand to change the future.
JCI JAPAN
Best Long-term Local Community Program

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Entry Information
AwardProgram:

2014 JCI World Congress

Category:

Best Long-term Local Community Program

NOM Information
National Organization:

JCI JAPAN
Kazuya Suzuki
E-mail: japan@jci.cc

National President:

LOM Information
Local Organization:
President:

JCI Osaka
Norimasa Nakatani

President Email: nori72nori72wanokokoro@gmail.com

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Basic Information
Duration : 2013/4/1~2014/3/31
Staff : 56
Sponsors :Budget : None
Profit / Loss : None
In which UN MDG bestfit (if apply): ?:Who is benefited ?: 2 million adults living in Osaka
Objective : JCI Osaka has the following three objectives:(1)Adults recognize that they are role models for children. This is the mostimportant objective.
(2)Adults bring out children’s imagination.
(3)Adults become motivated to bring up all children in society.
In modern society, adults and children have fewer opportunities than
before to interact with each other. Because of this, adults have their own
world. To be a role model for children was a natural thing in the past, butadults have forgotten about this. By recognizing that they are role models
for children, which is our flagship objective, adults become aware of being
seen by children, and will speak and behave carefully.When adults
change, children change too because they grow up by watching adults.
When children change, the future also changes.Children have fewer
opportunities to experience and listen to many things because they talkwith adults less than before. This program aims to improve the situation.
Overview : Lectures on demandBusinessmen give lectures at elementary schools and junior high schools.
Number of schools: 50
Number of lessons: 71
Number of students: 4,000
・Recruiting lecturers
We distributed leaflets to JCI members and local companies and thenvisited them. Local companies are able to contribute to the local
community by giving a lecture at a school in their region.
・Training lecturers
Businessmen learn how to give lectures, prepare materials, and share
their thoughts with them.
The number of lecturers: 50・Interview of children
We provided an opportunity for adults and children to talk with each otherby having an interview in which children talk about the lesson content andtheir opinions. Adults respond to them.
・Approach to media
We posted advertisements in newspapers and on web sites.
The number of advertisements: 4 times (3 times on newspapers and twice
on web sites)
Results : (1)We had adults realize that they are role models for children.
By giving lectures at elementary schools and a junior high schools,
businesspeople had more opportunities to interact with children, obtained
an understanding of the present social conditions, and became aware ofbeing a role model for children.
(2)Bringing out children’s imagination.
Because businesspeople taught the unknown world to children in an easily
comprehensible way, the children’s imagination could be brought out.
(3)Having motivation to bring up all children in society.
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As a result of (1) and (2), adults recognized that they are role models forchildren, and changed their speech and behavior. Children always learn
from adults. If adults change, children also change. This motivates adults
to bring up all children in society.
Actions Taken : February, 2013
Request for cooperation of Osaka Municipal Board of Education,
Board of Directors
March, 2013
Preparing the lecturer training program
April to June, 2013
Recruiting lecturers (Distributed leaflets to JCI members and local
corporations, and visited corporations.)
April to August, 2013
Advertising our lectures at elementary schools (Visited 310schools.)
June to August, 2013
Training lecturers (Used our training program.)
From September, 2013 to March, 2014
Giving lectures(At any time)
Considering the lectures content according to the requests from theschools.
Giving a questionnaire and having an interview with children after thelecture.
・We can provide many opportunities for adults and children to interact witheach other.
・All adults living in Osaka can get engaged in education.
・Children can increase their future possibilities by listening to a variety oflectures from adults.
Recommendations :This program is great itself but we do not have a concrete systemyet.
We visited a school to promote our program, but not so many
schools knew about us and our program.
As a way of improving the situation, we prepared unified
presentation materials.Then a school comes to want to take ourlecture.
We think it is ideal that we give a lecture that has been requested by theschool, not one that we suggested.
When a school asks for a lecture, recruitment of lecturers and training
them becomes necessary. Once lecturers have experienced giving alecture, they can do it repeatedly and the number of them keeps
increasing. As a result, we can deliver many kinds of lectures and receive
more requests from schools. We think preparing visual presentationmaterial is important to get a request from schools.

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JCIPage 3

Award Category criteria

1

Objectives, Planning, Finance and Execution

What were the JCI Osaka has the following three objectives:
long-term
objectives of this
1. Adults recognize that they are role models forprogram?
children. This is the most important objective.

2. Adults bring out children’s imagination.
3. Adults become motivated to bring up all
children in society.
In modern society, adults and children have fewer
opportunities than before to interact with eachother. Because of this, adults have their own world.
To be a role model for children was a natural thing in
the past, but adults have forgotten about this. By
recognizing that they are role models for children,which is our flagship objective, adults become awareof being seen by children, and will speak and behave
carefully.When adults change, children change too
because they grow up by watching adults. Whenchildren change, the future also changes.Children
have fewer opportunities to experience and listen to
many things because they talk with adults less thanbefore. This program aims to improve the situation.
How does this [Impact],[motivation],[investment],[collaboration],and
program align to [relationship] are on the Plan of Action, 2014.
the JCI Plan of Among these actions, [impact],[investment],Action? [collaboration], and [relationship] can be experienced

in our program.
No budget needed, and anybody can be a lecturer.
Once a person has given a lecture, he or she can doit repeatedly. It is very important to continue thisprogram and the impact on others is incredible. It
can impact not only lecturers but also students andtheir parents/protectors. By listening to others,
lecturers can have their thoughts and actions
inspired. Synergistic effects are also expected.
Was the budget an
effective guide forthe financial US$ 0
management of the Lectures are free because we can give a
project? lecture in any style.
How does this [JCI Mission]
project advancethe JCI Mission
1.
and Vision?

To Recruit lecturers.

JCI Osaka members could understand ourprogram`s content and mission beforehand
because they promoted our program in thecommunity.

2. To deliver a lecture.
People could learn how to express and convey
their thoughts in order to give lectures in front
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3. To have a meeting withschools.

JCI Osaka members had contact withlecturers and schools and could understandthe present situation of children.
[JCI Vision]
1. To Train lecturers.
Experienced lecturers who have been trained
could train new lecturers.
2. To deliver a lecture.
By giving a lecture at a school, we could
impact many children at once.

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JCIPage 4

Award Category criteria

2

Membership Participation

By number, howmany members
were involved inthis program? 56
By percentage,
how manymembers of theLocal Organization
were involved inthis program? 75
Describe the main We divided members into 5 teams (10 members inroles of the each team) and gave roles to them.
participating
members in this [PR to schools](April～at the end of May)
program.
We visited 350 elementary schools in thecommunity and made a presentation toteachers.
One team managed the progress and anotherteam managed the lecture schedule.
[Recruiting lecturers and training them] (May, 2013
～February, 2014)
Another team started to recruit lecturers
working in local companies and organizations
from May.
We created a training program for lecturers incooperation with educational organizations inorder to deliver successful lectures.
[The flow form receiving school`s request to giving alecture]
5 teams took charge in their schools and We had
meetings with schools after receiving their requests.
2 months before
Selected lecturers
1 month before
Held a training program for lecturers andmeetings about lecture content. (2～3 times)
3 weeks before
Press release and PR activities in the media.
2 weeks before
Selected participant members.
a week before
Chose a topic and prepared equipment.
on the day of the lecture
Sent 3 members or more.
1 lecturer.
1 photographer.
1 timekeeper.
0～20 assistants.
The required number of staff differed according to
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the lecture content. It is one of our program`sadvantages because we can provide staff according
to the content of the lectures.

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JCIPage 5Award Category criteria

3

Community Impact

How did the Local We measured the community impact as follows.
Organization
・Questionnaires at the training courses formeasure
local citizens, companies and organizations
community impact
・The number of lecturers
for this program?
・The number of students

・The number of schools
・Questionnaires after lectures.
Describe the actual ・We held a training seminar for adults. Thecommunity impact questionnaire after the seminar showed that 90 % ofproduced by this them became aware of being a role model for
project children. By interacting with children, the adults

could renew their awareness of this.
・After listening to a lecture, children interviewed
adults. It enabled them to have many opportunities
to talk with adults.
・We delivered a total of 71 lectures for children.
Each child interviewed 2 adults after listening to alecture. 12,000 people realized the significance offinding a bright vision in the communication.
・In the questionnaire, 70% of the parents/protectors
answered that it is important to bring up children insociety. Our program successfully motivated adults
to watch and bring up children in the community.
· It was confirmed that there is a request of thelecture of about 60 times already in 2014, that it beaware of the importance of communication toconsider the vision bright adults and children steadily
has penetrated.

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JCIPage 6

Award Category criteria

4Impact on Local Organization

How did the LocalOrganization
benefit fromrunning thisproject?

1. By recruiting more lecturers, we are increasing
our opportunities to talk and so more and more
people are hearing about our program. JCIOsaka members could improve theirpresentation skills and it successfully boosted
their ability.
2. By giving lectures at schools, the children`sparents/protectors also became aware of ourprogram. Because we had many opportunities
to see and talk with them, the possibility forthem to become members of JCI Osaka
increased.
3. By maintaining a good cooperative relationshipwith schools, we obtained trust from the Boardof Education. In addition, our program could
become an ongoing one because of schools
repeated requests for lectures.

How did theprogram advancethe JCI Mission?

1. To Recruit lecturers
JCI Osaka members should understand ourprogram`s content and mission beforehand
because they need to make presentations topeople in the community.
2. To give a lecture
We could provide opportunities for ourmembers to get involved in our program bygiving as many as 71 lectures throughout theyear.
Lecturers could learn how to express andshare their thoughts with children in order togive a lecture in front of them. In addition, they
could get to know the world around them andimprove themselves by having contact withother lecturers.
3. To have a meeting with schools
JCI Osaka members who had contact withlecturers and schools should know the present
situation of children.

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JCIPage 7

Award Category criteria

5Long-term Impact of the Program

What is the This program started in 2007, and the number of
expected long-term lecturers with professions is increasing year by year.
impact of this In the future, our program has the possibility to be aproject? required course at school. If it becomes a reality, ourprogram will run not only in Osaka but throughout
Japan, and become an essential program.
Because adults realize that they are role models forchildren, their speech and behavior changes.
The children who look at these adults will grow up tobecome role models for children.
It leads to a cycle of producing adults with goodmanners. As a result, the future will change.
What changes We prepare unified presentation materials so that all
would you make to schools can understand our program. Then schools
improve the results ask to hear our lectures. We think it is ideal that weof this project? give lectures that have been requested by theschools, not one that we suggested.
When a school asks for a lecture, recruitment oflecturers and training them becomes necessary.
Once lecturers have experienced giving a lecture,they can do it repeatedly and the number of themkeeps increasing. As a result, we can deliver manykinds of lectures and receive more requests fromschools.

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