About, Coaching Tools, & CurriculumPage | 2

Table of Contents
Vendor Information ...................................................................................................................................... 4
Location & Insurance ................................................................................................................................ 4
Confidentiality ........................................................................................................................................... 4
Total Number of Years in Business and Brief History ............................................................................... 4
Scott Stevens: About ............................................................................................................................... 5
Why YOU. Only Better.™? ......................................................................................................................... 5
YOU. Only Better.™ Professional Testimonials ......................................................................................... 6
YOU. Only Better.™ Young Adult Coaching Testimonials ......................................................................... 7
YOU. Only Better.™ Partial Client List ....................................................................................................... 9
YOU. Only Better.™ Divisions ...................................................................................................................... 10
YOU. Only Better.™ Products & Services .................................................................................................... 11
Young Adult: Academic / Career Coaching ............................................................................................. 11
Non-Profit: Consulting/Coaching ............................................................................................................ 11
Training, Coaching, & Organizational Development ............................................................................... 11
Hr Consulting........................................................................................................................................... 11
Scott Stevens’ Bio .................................................................................................................................... 12
Coaching Tools & Curriculum Samples ....................................................................................................... 13
Conflict Management (Scrabble Method) .............................................................................................. 14
FLEX Your Leadership Style ..................................................................................................................... 15
Public Speaking ....................................................................................................................................... 16
Change Management .............................................................................................................................. 17
Communication and Delegation ............................................................................................................. 18
Creative Problem Solving (EINSTEIN Method) ........................................................................................ 19
Effective Meetings (CANVAS Model) ...................................................................................................... 20
Energizing and Motivating Employees .................................................................................................... 21
Facilitating for Outcomes ........................................................................................................................ 22
Leadership with Results .......................................................................................................................... 23
Reward and Recognition ......................................................................................................................... 24
Team Building ......................................................................................................................................... 25
YOU. Only Better.™ ..................................................................................................................................... 26
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Vendor Information
Location & Insurance
208 Maple Rd., Suite 17
East Aurora, NY 14052(716) 562-8484
identity intelligence® and YOU. Only Better.® are fully licensed and insured with $4 million professional liability. We
will be pleased to conform to any required insurance and licensure requirements. Delays in licensure may affectthe dates of delivery of services.

Confidentiality
We always operate with the utmost confidentiality and integrity with all our clients. We also share suchconcerns about the confidentiality of our proposal. We have provided many examples of our work andexpect that they will not be used beyond introducing our capabilities, unless we are retained.

Total Number of Years in Business and Brief History
We were founded in 2004 and have serviced over 130 institutions. The entire team and Board of
Directors has well over 150 years combined experience in Organizational Development, LEAN, Six Sigma,
Executive Coaching, Facilitation, public speaking, and Training. We have coached, trained, andempowered many thousands.

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Scott Stevens: About

For more than 20 years, Scott Stevens has been coaching and empowering others to succeed, andhas been a catalyst in helping individuals and teams realize their career goals, while also progressing
towards their personal, familial, and spiritual aspirations. Scott is the President of YOU. Only
Better.™, a coaching and training firm for non-profit and business professionals. He specializes inthe empowerment of leaders and coaches through training and the creation of customized coachingtools. Through the use of strategic leadership development activities, Scott seeks to influence andmotivate individuals, teams, and cultures through coaching, meetings, facilitation, training, andmotivational speaking.
Scott is a walking testimonial of the power of influence. He has walked the walk, and talks the talk,as evidenced by his life experiences. His mother almost died in a car crash when Scott was merely
10. He rose to the challenge and he took care of her for years. When Scott was a teenager he broke
his neck and became a quadriplegic. He was told he would never walk again, he now walks acrossstages and speaks to audiences around the world. His father was a Navy SEAL, one of the toughest
soldiers in the world, and Scott learned from his dad who was an entrepreneur after leaving the
Navy. Scott got into drugs and partying in high school, but now he has several Degrees and is fueledwith passion to help and serve others. There is no problem he cannot help solve, no obstacle toobig. All you have to do is ask.

Why YOU. Only Better.™?
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Think your problems are insurmountable? Is your situation extremely complex? Are you insanely
busy? You may be thinking, “no one can help me” - we can! In fact, we have been doing it for morethan two decades. We have the unique ability to take the most complex, tangled, seemingly
impossible situations, and create holistic approaches that deliver remarkable solutions.
It does not matter what stage of life you are in or how difficult your current situation appears. We
have the giftedness and tools to help guide you through meaningful conversations that will help you
answer the tough questions pressing down on your mind and your heart.
Whether it be physical, spiritual, sexual, emotional, or some other sort of challenge, we are able tolook at your situation with a fresh perspective and help you discover the answers in a confidential,
meaningful way.
Do you want to live with purpose? We can empower you to live a more meaningful life than you
have ever imagined. We are a catalyst for change that you did not know existed, but may be exactly
what you have been searching for.
It does not matter how challenging or complicated your life seems, we will help you move past all
that, into a place of action, a place of power, a place of control. The moment you start talking to
Scott you will want to open up and tell him everything, because you know he can handle it. He has
handled it and more.

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YOU. Only Better.™ Professional Testimonials"Scott brings a sincerity to the table that I have found to be rare. He values collaboration above thesale. He does business with a spirit of open and honest partnership; I believe this to be the basis for aquality result." (Scott Morris - VP of HR, University at Buffalo)“YOU. Only Better.™’s coaches have given us unique and in-depth corporate presentations; the content
and delivery are always First Class. I recommend their services to companies of any size because of theirunique ability to read a room and deliver the right information in the right way. Since they have beenworking with my Marketing and Sales executives, there has been a significant infusion of energy in ourcompany.” (Jack Vukelic – Managing Partner, Try-It Distributing – Lancaster, NY)“Working with YOU. Only Better.™ has given our organization the training boost it needed. We’ve
engaged them in both technical and soft skill training and they approach both with a high level ofunderstanding and professionalism. Our employees have responded well to the energetic delivery styleand I’ve had positive feedback from all levels.” (Susan J Herold - Sr. Vice President, Human Resources Evans Bank - Hamburg, NY)“Scott’s attention to detail and the high level of personalization has resulted in long-term positiveeffects on employee’s success and improvement in the organization’s bottom line. Scott is demanded
consistently from the sales team, operations management, and throughout the organization.
Evaluations have all shown that he exceeds expectations.” - Tammy Capone-Cummings (HR Training
Manager - Meritain Health - Amherst, NY)“I am thankful to have someone whose opinion and skills I have confidence in. The consulting Scott has
provided for my staff has been invaluable to us as we seek to lead our congregation forward in its
mission. Scott has a wealth of experience and knowledge coupled with a heart for people that will
greatly benefit any organization. I could not give a higher professional recommendation than what I
would give on his behalf.” (Rev. Dr. Keith A. Manry - US Air Force Chaplain; Senior Pastor - Akron First
United Methodist Church)“Scott proved to be a gifted communicator. On numerous occasions I observed him speaking in front ofboth small and large groups with a level of skill which I find remarkable. He is highly intelligent, a quick
study, and intuitively understood the importance of what I needed, how I needed it, and when I needed
it, and he successfully met each challenge. His knowledge is comprehensive and his ability to convey it
makes him a gifted developer.” (John P. Durbin - Houghton College - PACE Director)“Scott displays integrity and compassion in everything that he does. He has the ability to easily
communicate and interact with a large gathering of people or a gathering of a lone soul in a private
conversation. Scott is held in high esteem by those with whom he has built business and personal
relationships. He gives honest and in-depth critical thought to each and every challenge he ispresented.” (Earl Leatherland – FBI)
“YOU. Only Better.™ exemplifies the epitome of professionalism in their coaching, speaking, teaching,and development prowess. Selected as the key-note speaker for the Niagara Rises 2010 Career Fair andExpo, Scott addressed more than 85 key business owners and community leaders. He delivered a strong,
supportive, professional message to our Niagara Falls business community. It is my recommendation

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that you consider YOU. Only Better.™ to be a catalyst in impacting your company's marketing delivery
needs.” (Georgia A. Brannan - CEO, The Spirit of Niagara Tours)"Scott did a tremendous job speaking today, one of our long timers said he was the best speaker we've
EVER had! That's very high praise with the number of speakers we've had over the years." (Mimi
Piciullio - Rotary Club - East Aurora, NY)“Scott exemplifies the epitome of professionalism in their coaching, speaking, teaching, anddevelopment prowess. Selected as the key-note speaker for the Niagara Rises 2010 Career Fair andExpo, Scott addressed more than 85 key business owners and community leaders. He delivered a strong,
supportive, professional message to our Niagara Falls business community. It is my recommendationthat you consider Professional Advantage to be a catalyst in impacting your company's marketingdelivery needs.” (Georgia A. Brannan - CEO, The Spirit of Niagara Tours)"Wow, Scott…the feedback I’ve gotten on everything is just mind-bogglingly GREAT!!! You are an
absolutely dynamic, vibrantly positive, and amazingly fluid speaker…your metaphorical concepts of thepower of the water source we have were brilliant!!! Thank you, thank you, thank you!!! Can you tell I’ma happy girl?" (Andrea Todaro, President of Innovative Placements)

YOU. Only Better.™ Young Adult Coaching Testimonials
I just wanted to thank you for putting my son through the coaching. It was outstanding. As a parent, it
helped me to see some things -- that I thought were a negative -- because he is different than me. He's
16 years old now and since we did the coaching about five months ago, I've seen a radical improvementin him and a lot of that has to do with me, and how I'm parenting differently as a result of this coaching.
His confidence level has risen and my parenting style is different because I've been celebrating his
unique differences. I can not stress how helpful this was to us. It's so helpful to understand why we dothe things we do, especially in our teen years when we're made fun of for being different. But this helps
young adults see how their differences are strengths. This is something that will continue to benefit myfamily on an ongoing basis. [Jim, parent of 16 yo male]I LOVED this coaching! It’s one of the most influential things I’ve ever done to learn about myself and I
think it’s going to help me not only in my college decisions to choose a major, but also when I leavecollege and get into the workforce I feel like I really know a lot about myself and what I can offer future
employers. I will recommend this coaching to my friends because I want them to know things about
themselves that they discover on their own [through You Only Better] -- not things that I point out tothem or their parents point out to them. I feel this is really helpful; if everybody in the workplace, or inschool, or in the family knew these things about themselves it would help everyone! I just feel likeknowing things about yourself like this is going to make you such a more influential part of society ingeneral. [Skylar, Age 19]
My high school daughter learned why does what she does at school; I think that will really help her incollege and to narrow down some career choices. Oh, it’s fascinating, you’re such a good instructor andcoach and she enjoyed it immensely. It’s fun! I absolutely would recommend this to other people. I want
to do it now! Knowing more about yourself can only help you in volunteering, in service at church, so
not just the kids, anybody could benefit. I learned some new things about Emily. Some things I was
surprised by… she has personality traits about her that are very different than me and my husband, sothat was neat to see how unique she is. I loved that you showed my daughter how a characteristic that
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might be construed as negative really had positive connotations also. There’s a good side to each
personality trait! [Laura, high school Parent]
I think this coaching was probably one of the most incredible learning discoveries for me, that I can justlearn about myself (and my sister as well). I learned not to be critical toward others that have a different
personality than me. Everyone has different strengths; they’re not all the same as me. This is SERIOUSLY
going to help me with my family and in other relationships just in the fact that others’ differences canreally be a good thing, but at the same time a challenging thing. This will help me in school and careerdecisions because I’ve discovered things I’m best at in work, in college, in life in general, what aspects I
work best at so I can put those characteristics about me, to best use. I would recommend this to myfriends so they can learn how other people may view them so they can discover for themselves whothey are. We take for granted who we are and none of us really know completely about ourselves.
Everyone should take advantage of this! [Sydney, Age 16]
I enjoyed this experience very much. It was very interesting and fun. I learned that I am very motivated. I
learned what I have natural energy for and what I should do because of that. I can use this information
to choose a college and a good career. It can also help me to choose specific classes in high school. I
would recommend this coaching to other students because it is interesting to learn about yourself. It isalso beneficial for choosing a college and a job. This will help to decrease stress and help you to getthrough college and find a job faster. [Shawn, Age 14]

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YOU. Only Better.™ Partial Client List
YOU. Only Better.™ has serviced clientele in many non profit, government, educational, and for profit
institutions. Some of our customers include:
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Akron United Methodist
ChurchAlcohol and Drug
Dependency Services, Inc.
Amazon Vending Services
American Society for Quality
AmeriCorps
AMKO Service Company
API Heat Transfer
ARC Advocate Resources
Community Genesee County
ARC Advocate Resources
Community Orleans County
ARC Advocate Resources
Community Wyoming County
Asbury Theological Seminary
Ascension Industries
Athletes In Action
AzertyBarnabus Foundation
Belfast UMC
Big Tree Wesleyan Church
Boy Scouts of America
Niagara Frontier Council
Buffalo Place, Inc.
Buffalo State College
Buffalo Teachers
Buffalo Tours
CampusLinc
Caneadea UMC
Canisius College
Cape International, Inc.
Catholic Charities
Chamber of Commerce
Choma Highschool, Zambia
AfricaChristian Central Academy
City of Batavia, NY
Columbus McKinnon
Community Covenant Churchof Rhode Island
Community Services for theDevelopmentally Disabled
Cooper Turbo Compression
Decor Painting Company
East Aurora Wesleyan Church
Evans Bank

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Ever-green Architects
Frontier Science
Gateway-Longview
Foundation
Genesee Community College
Global Partners
HFMA Healthcare Financial
Management Association
Hindu Cultural Society
Hodgson Russ LLP
Horizon Health Services
Houghton College
HSBC
ICON Design
Innovative Placements
Invisionit LLC
Java Insurance Agency
Jericho Road Family Practice
Kaleida Health
KnowledgeAir
Leadership Buffalo
Leadership In Action
Leadership Wyoming
Liberty Partnerships Program
Livingston County DOSS
Lockport Alliance Church
Lutheran Church Synod
M&T Bank
Marshall Data Solutions
McGard, Inc.
Medaille College
Merchant's Mutual
Meritain Health
MetLife Securities
NCCC Niagara Community
College
New Era Cap
New Horizons CLC
New Life International Relief
New York State Departmentof Education
New York State Troopers
Northwestern Frontier
Association
NY Association of PsychiatricRehabilitation Rights
Pathways For Success

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People Inc.
Phoenix Frontier Inc.
PKI Power Tools
Praxair, Inc.
Quality PC Training
Renovation Church
Roswell Park Cancer InstituteRotary Club (East Aurora)
RV Rhodes Consulting
Ryan Dick Real Estate
Samaritan Pastoral
Counseling
Seneca Nation of Indians
Set Free Leaders Inc.
SIM-TEC Sudanese Interior
MissionSODEXO
Spirit of Niagara Tours
The Chapel
The Colad GroupTMP Technologies
Trinity Leadership Inc.
Try-It Distributing
UnilandUnited Church of Christ
University at Buffalo
University at Buffalo Schoolof Social Work
Village Church
Wendt Corporation
Wesleyan World Missions
West Side Ministries (Buffalo)
White Buffalo Kenpo
WNY Professional
Development Consortium
World Hope International
Wyoming County Chamber ofCommerce
Wyoming County Community
Hospital
XCEL Leadership Center

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YOU. Only Better.™ Divisions
YOUNGADULTcoachingThis division works with Young Adults. We’ve coached over 4,000 Gen-Y high school and college
students. We focus on: Self Esteem & Identity Coaching Academic Coaching Career Coaching Relationship Coaching Life Wellness & Emotional Wellness

LEADERSHIPcoachingThis division of the company focuses on OD, Training, Plenary Speaking, Facilitation, and Coaching: Executive Coaching Life Coaching Personal Leadership Coaching Career Coaching Lean Project Management
 Training
 Creative Problem Solving
 Facilitation
 Speaking

ROUNDTABLEcoachingThis division of the company focuses on resourcing Christian professionals through Leadership
Roundtables: Personal Board of Advisors - Folks who will shoot straight with you and have a Christianworldview along with business wisdom, experience, and knowledge.
 Idea Generation - One great idea can be extremely valuable; tremendous ROI of your time andmoney.
 Life Balance - Experience peace and true life-balance.
 Faith Integration - Integrate your faith in daily operations.
 Integrated Curriculum - Cutting Edge Business Advice & Curriculum with a biblical worldview(Finances, Hiring, Firing, Leading, Debt collection, Sales/ Marketing, Compensation issues,
Promotions, etc).
 Free Leadership Development Resources - (through www.truthatwork.org andwww.rightnow.org)
 Web Portal - Cutting Edge Portal for efficient curriculum delivery, goal setting, accountability, andmore.
 Proven Model - A highly proven and successful model that yields results.
 Unique Value Proposition - Tools to help with your Spiritual, Business, and Personal challenges
and growth.

YOU. Only Better.™

YOU. Only Better.™ Products & Services
Young Adult: Academic / Career Coaching
Non-Profit: Consulting/Coaching
Training, Coaching, & Organizational Development
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Change Coaching (xSAIL Methodology)
Leading a Diverse workforce
Guide to fair hiring/promotion practices
Sexual Harassment Prevention
Workplace Violence prevention
Dealing with difficult people
Valuing diversity in a global economy
15 factors to avoid being an ugly American
Leadership (Delegation, Situational Leadership, One Minute Manager, Flexing Behavioral Styles, Leadership
Styles, etc)
Management (Change Management, X – Y Theory, etc)
Conflict Management / Crucial Confrontations
Planning (Values - Vision - Mission, Alignment, etc)
Personality / Behavioral (DiSC, Bar-on, Keirsey Sorter, MBTI, WorkPlace Big 5, SchoolPlace Big 5, Strengths
Finder, etc)
Lean, Six Sigma, Project Management
Team Building
Sales / Customer Service / Marketing
Public Speaking
Communications / Interpersonal Relationships
Motivation / Self Awareness / E.I / E.Q.
Train the Trainer
Safety / Security
Book Review Study Session Facilitation

Hr Consulting
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HR Onsite Services - Short & Long Term
HR Audit & Strategic Process Improvement
Employee Relations Investigation and Resolution
Employee Handbooks
New Employee Orientation - On-boarding
Time, Attendance and Payroll
Training in Leadership, Communication, Productivity
Performance Management Systems, Job descriptions, Goal Setting & Measurement
Talent Acquisition
Recruiting Temporary, Production, Scientific, Technical & Professional
Career Coaching & Resume Development

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www.identity-intelligence.org

Scott Stevens' Bio
Scott has worked extensively within cross cultural settings; he has a deep innate thirst to interact within thebeauty, complexity, and challenges, all of which are present within cross cultural team work and communication.
Even as a young man in College, Scott was recognized by the College Senate for his work in bringing together
diverse persons from many ethnic and racial backgrounds at Houghton College (which at the time was the 3rd
most internationally divsere university in New York State).
Scott has done relief work and served on boards (and has also consulted boards) of international relief
organizations. He has successfully built bridges and worked with non-English speaking leaders in South America,
Europe, and in Africa. He has also done a great deal of leadership development and public speaking
internationally, including speaking and leading with the assistance of interpreters to large audiences on manyoccasions.
Scott Scott Stevens is the President of YOU. Only Better.™, a coaching and training firm specializing in theempowerment of coaches and executive-coaches through training coaches and creating customized coachingtools. Scott holds a Master of Arts in Leadership and uses strategic leadership oriented communication to
influence and motivate individuals, teams, and cultures (through meetings, faciliation, training, and public
speaking). Scott is a sought after motivational speaker and his client list includes M&T, Kaleida Health, University
at Buffalo, MOOG, Houghton College, and many others including fortune 500’s such as HSBC and Sodexo.
Scott has overcome personal challenges and obstacles, namely quadriplegia. After learning to walk again, Scottbecame passionate about social justice issues and has partnered with global relief organizations to bring safe
water, education, and job opportunities to developing countries throughout the world. He has ceaseless passion
to help unprotected people. Scott has done a great deal of work with colleges and universities including teaching
Master’s Level Classes and serving on boards and consulting boards for academic and other non-profit
organizations.
He holds a B.A. in Humanities and Religion from Houghton College; an M.A. in Leadership from Asbury Lexington;
an M.Div.; and various engineering, architectural, mathematics, and computer credits from other universities suchas the University at Buffalo and the University of Kentucky. Scott is APA certified in the Workplace Big Five(through the Center for Applied Cognitive Studies) and is also an executive coach certified in the xSAIL changecoaching methodology.
When asked about coaching and leadership – Scott says, “I stand on the shoulders of giants who have opened
doors for me that I never imagined… and not just vocational opportunity, but emotional, mental, and spiritualmaturity as well. I simply want to provide avenues for others to have the same opportunities in life that I’ve had.”P a g e | 12

YOU. Only Better.™

Coaching Tools & Curriculum Samples

The following pages showcase some of the content-robust and design-richcurriculum we have been producing for over 20 years.
In all we do, we seek to engage the Head and the Heart (cognitive andaffective). We pride ourselves in utilizing best approaches in Adult Learning
Principles (ALPS), Visual - Auditory - Kinesthetic Didactic Methods (VAK),
and we couple those best-practices with highly experienced motivationalcoaches, consultants, and speakers.

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www.identity-intelligence.org

Conflict Management (Scrabble Method)P a g e | 14

YOU. Only Better.™

FLEX Your Leadership Style

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www.identity-intelligence.org

Public Speaking

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YOU. Only Better.™

Change Management

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www.identity-intelligence.org

Communication and Delegation

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YOU. Only Better.™

Creative Problem Solving (EINSTEIN Method)P a g e | 19

www.identity-intelligence.org

Effective Meetings (CANVAS Model)

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YOU. Only Better.™

Energizing and Motivating Employees

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www.identity-intelligence.org

Facilitating for Outcomes

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YOU. Only Better.™

Leadership with Results

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www.identity-intelligence.org

Reward and Recognition

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YOU. Only Better.™

Team Building

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www.identity-intelligence.org

YOU. Only Better.™

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