Full-Term Results Briefing for
the Year Ended June 30, 2013

First Section, Tokyo
Stock Exchange (3730)

Financial Results
Future Business Plan and Financial
Plan for FY2014
Details of Financial Results
Reference
1

Overview of Full-Term Results for the Year Ended June 2013
 Both sales and income reached consolidated targets, resulting in record
earnings.
FY2013

FY2012YoY

Full-year
forecast(Million yen)

(Percentachieved)

Consolidated

Net sales

17,12014,229120.3%

16,800101.9%

Ordinary
income

3,951

2,975

132.8%

3,900

101.3%

Ordinary
income margin

23.1%

20.9%

+2.2 pt

23.2%—

Net income

2,508

1,525

164.4%

2,100

119.4%Net sales

15,26913,847110.3%

Ordinary
income

4,065

3,642

111.6%

Ordinary
income margin

26.6%

26.3%

+0.3 pt

Net income

2,101

2,016

104.2%(Reference)
Non-Consolidated

2

MACROMILL Strategy Map

Research
DomainOverseas
Business
DomainDatabase
DomainNew
Business
Domain3Changes in Income and Cost Structure (Cumulative)

FY2013
Amount%Amount%Net sales

15,269100.0

13,847

100.0

Cost of sales

7,552

49.5

6,717

48.5

2,111

13.8

1,879

13.6

Panelists andoutsourcing

4,252

27.9

3,760

27.2

Other

1,188

7.8

1,077

7.8

3,756

24.6

3,480

25.1

2,050

13.4

2,093

15.1

SG&A
Personnel
Other

Ordinary
income(Consolidated
ordinary income)Net income

1,706

11.2

1,386

10.0

4,065

26.6

3,642

26.3

3,951
2,101

OverseasDB

New

FY2012

Nonconsolidated

Personnel

Research

Investments in subsidiaries(Million yen)

4,065
3,642

-114

+423

3,951

FY2012FY2013

FY2013

NonConsolidated
Ordinary
IncomeNonConsolidated
Ordinary
IncomeConsolidated
Ordinary
Income

26.3%

26.6%

23.1%

2,975
13.8

2,016

14.5

4

Change in Sales Breakdown by Category (Non-Consolidated)
 Sales increased in all categories except advertising agencies, androse especially sharply in the following categories:
Research companies, consulting firms
Food & beverages
IT/Telecommunications(in descending order of sales)+ ¥630M (up 29.8% year on year)+ ¥330M (up 15.5% year on year)+ ¥300M (up 21.3% year on year)

Research

Overseas

DB

New(Million yen)
Figures in parentheses show
percentages of total sales.

¥15,269M¥13,847M
Advertising agencies

Researchcompanies, consulting
firms
General companies

Government
agencies, associations, schools, etc.

420
404

(2.8%)(2.9%)

9,040

10,205(65.3%)(66.8%)

2,129

2,730

(15.4%)(17.9%)

2,272

1,913

(16.4%)(12.5%)FY2012(Twelve months)

FY2013(Twelve months)
5Breakdown of Changes by Service (Non-Consolidated) Increased sales in almost all services, especially the following: Global Research
 QPR Service(in descending order of percentage)+41.8% year on year
+27.7% year on year

Research

Overseas

DB

New(Million yen)

Service
Automatic research

4Q (cumulative)of FY2013

4Q (cumulative)of FY2012

%

%

YoY

7,986

52.3

7,349

53.1

108.7%

Tabulation

967

6.3

878

6.3

110.0%

Analysis

1,640

10.7

1,384

10.0

118.5%

Qualitative research

1,371

9.0

1,200

8.7

114.2%

Customized research

1,255

8.2

1,356

9.8

92.5%

Global research

677

4.4

477

3.5

141.8%

QPR

952

6.2

746

5.4

127.7%

Other services

418

2.7

452

3.3

92.5%

15,269100.0

13,847100.0

110.3%

Total* Changed the disclosure classification since the quarter under review. The quarterly year-on-year comparison has been adjusted to the new classification.
* Other Services include the mobile research service.

6

Results for Overseas Subsidiaries(Million yen)

Research
DomainDatabase
DomainOverseas
Business
DomainNew
Business
DomainMACROMILLEMBRAIN(South Korea)

MACROMILL China(China)

MACROMILL EMBRAIN (South Korea)


FY2013

FY2012YoY

Net sales

1,568

281

558%

Ordinary
income142

25,454%Net sales

198

77

255%

Ordinary
income

-5

-103

—

* Business results of MACROMILL EMBRAIN were incorporated
into consolidated results starting in April 2012

A year has passed since MACROMILL EMBRAIN became a subsidiary.
Both full-year sales and income reached record highs, reflecting the introduction of MACROMILL’s
management system, the enhancement of the sales system, and comprehensive cost management.
The company was in the black from January to June, 2013 for the first time in a January-June period
since its founding.
MACROMILL China (China)

Sales rose 2.5-fold year on year due to an increase in sales from Japanese companies’ subsidiaries
and affiliates in China.
Full-year income may be in the black thanks to cost control through the introduction of in-houseoffline research.
7

Financial Results
Future Business Plan and Financial
Plan for FY2014
Details of Financial Results
Reference8Change in Business Environment and a Review ofMedium-Term Management Plan With smart devices rapidly becoming popular, attractive business opportunities
are emerging. MACROMILL has changed its plan for medium- to long-term growthand has decided to make more investments in new businesses than before.
FY2012(1st year of themedium-term plan)

Business
environment

Management
strategy- Japanese companies
expanding overseas- The penetration ofsmartphones
accelerated- Accelerating overseas
expansion mainly
through M&A- R&D in new businessfields using
smartphones- EMBRAIN becoming a
consolidated subsidiary

Results- Acquiring expertise andengineering fordeveloping applications

FY2013(2nd year of themedium-term plan)

FY2014(3rd year of themedium-term plan)- A high diffusion rate ofsmart devices
generating opportunities
to develop a long-tailmarket- From research to the entire
marketing business- Searching for expansion
into North America

Attempting businesscreation using smart
devices for medium- tolong-term growth insteadof simply focusing on
overseas M&A alone- misecolle released- DIY Research service
developed- Targets in overseas businessachieved ahead of the plan
9

Redefinition of CI and Business Domain We have redefined the management philosophy and corporate identity to
expand our business domain into the entire marketing business.

Internet researchMarketing businessResearch

Promotion

Media
10

Marketing Business Domain Targeting a wider range of markets by expanding the business domain to theentire marketing business, leveraging customers in the existing business(research)
Existing
business

Market Size(2012)

Function¥180bnMarket research

New business

Sales promotion¥5.9tnBusiness

Media, advertising

Consumer

CRM
Distribution
11

Structure of Marketing Business Market (1)Large companies
Approx. 4,200
Red OceanCompanies whose capital is¥0.1 billion or more: 28,500(including the large companies above)

Companies whose capital is lessthan ¥0.1 billion: 1.77 million

Number of companies that submit securities
reports and disclose advertising expenses: 4,193
Source: Nikkei Advertising Research Institute’s Advertising White Paper 20122010
Advertising expenses: ¥2.3tn
Promotion expenses: ¥4.0tn
Total: ¥6.3tn
Advertising expenses in Japan in 2010: ¥5.8tn(Dentsu)

In the 2010s the marketing business market
is still focused on large companies.

Judicial persons other thancompanies: 0.25 million
Individual proprietorships:
2.4 million * 2009 Economic Census forBlue Ocean

Potential markets where advertisingand promotion are not provided
sufficiently

Business Frame of the Ministry ofInternal Affairs and Communications

12Structure of Marketing Business Market (2)Before Internet Era (up to 1995)
The four mass media played a central role,
focus of major companies

PC Internet Era (1995 to 2011)
As the Internet became popular, dot-com
companies emerged in a number of fields.

Provided low-priced andconvenient marketing tools
available to companies of a rangeof sizes, in a variety of fields andachieved market creation

Smart Device Era (from 2012)
An environment has emerged where thecapabilities of the Internet can be enjoyedregardless of IT literacy and business scale.

13

Target We aim to develop a long-tail market by providing marketing services available
to all sorts of businesses.

Marketingbudget2012
2012

Researchmarket¥180bnAdvertisingmarket¥5.9tnLong tailNumber ofbusinesses
and stores

Actual market

Market that MACROMILL istargeting14

Redevelopment of Strategic Stories

Low-priced services on smart
devices in a long-tail market in themarketing business15

Reconstruction of Business Fields

Low-priced services on smart
devices in a long-tail market in themarketing businessResearch

Promotion

Media

16

Research: Trends in Market Size In FY2012, the Internet survey market is estimated to have grown steadily to¥52.3 billion (up 13.9% year on year) in the ¥181.9 billion (up 5.1% year on year)
marketing research market.
Marketing research market
マーケティングリサーチ市場

Internet survey market
ネットリサーチ市場

1,672

394

2009

1,819

1,731

1,699

430

2010

(100 million yen)

459

2011

523

2012

38th survey on business management by Japan Marketing Research Association (JMRA)
17

Research: Categories and Priorities
Category

Priority

Existing
researchbusiness Differentiating MACROMILL from thecompetition by proposing
comprehensive solutions

Databasebusiness

DIY Research Moving the QPR business into theblack Launching the POS business as
quickly as possible
 Advancing development to launch theservice towards the end of October
 Making preparations for promotion
for gaining users as early as possible
 Managing subsidiaries

Overseas
operations

 Looking for opportunities to enter
European and U.S. markets primarily
through M&A

Business scale¥180bnDomestic researchmarket¥18bn
QPR+POS(Estimate)¥30bn
DIY Researchmarket in North
America (Estimate)¥2.5tnResearch markets inNorth America andEurope18

Research: DIY Research Planning to launch towards the end of October an Internet research service thatwill enable customers to conduct research by themselves more easily andfaster than the existing Internet research
New business model

Strategic service overseas

 The cost structure will allow the customers tomake a profit more easily because they willconduct research by themselves without the helpof salespeople or operators.

× The market is emerging in Europe and theUnited States. We are developing a high-quality
service and are positioning it as a strategic
service in Europe and the United States.

 Expanding the customer base for the researchmarket by providing service at much lower prices
than the prices for the existing Internet research

Image

Budget for
research
Image

Long tailNumber forbusinesses
19Research: Overseas Operations
 Achieving overseas sales of 1 billion yen, a target in the medium-term management planahead of schedule Looking for opportunities to enter large European and U.S. markets to expand overseas
operations

Asia

Europe and the U.S.

 Continuing the management of two consolidated
subsidiaries and aiming to expand
earnings, while maintaining a high growth rate

 2.5tn yen markets in North America and Europe
 Looking for opportunities to enter the markets
primarily through M&A(Million USD)

USA
 Seeking to increase profitability by continuing
to strengthen the sales system and to enhance
the cost management
 Preparing for IPO

Germany

3,232

UK

3,189

France

2,735

Japan

2,126

China
 Aiming to move into the black in the fullyear by enhancing sales
 Attracting new demand by providing
research using digital devices and SNS

10,459

1,323

Italy

807

Brazil777「2012 GLOBAL MARKET RESEARCH」 ESOMAR

20

Promotion & Media: Trends in Market Size
 Aiming to expand share in the 5.9tn yen advertising market by lowering prices
and developing a long-tail market
Changes in the size ofthe advertising market

Breakdown by media
type (2012)(100 million yen)

59,222

58,91358,42757,096

Promotion
media

Four mass
media

36.4%
(37.0%)
2012¥5.9tnInternetadvertising

14.7%
2009

2010

2011

2012

(14.1%)

47.2%(47.3%)

Satellite media

1.7%(1.6%)
21

Promotion: Current Situation and Schedule of misecolle

The numbers of users and registeredrestaurants and stores have increased steadily.
｜UsersTo collect restaurants and stores andcompile helpful information.
- 100,000 D/L in the three months since therelease- An iPhone version and a Web version to bereleased soon

Android version

Already released

iPhone version

To be released towards
the end of September

Android2.0 version

To be renewed towards
the end of September

Web version

To be released in November｜Restaurants and stores

To only send information to the people
you want to send it to.
- Number of restaurants and stores posted: 1.6
million (whether they are registered or not)- Number of restaurants and stores registered:
5,580

22

Media: Investment in GLIDER associates
Acquiring 25.6% of the stock (ratio of voting rights) of GLIDER associates
operating curation magazine Antenna through a capital increase through a private
placement
What is Antenna?

Concept of the service
Creating a curation medium
without any noise where
information that is difficult toobtain can be obtained easily

Corporate profile

Name:

GLIDER associates, INC.

Established:

February 6, 2012

Representative: Ken Machino
Address:

301 Lattice Aoyama, 1-2-6
Aoyama, Minato-ku, Tokyo
23

Media: What is Antenna?
 Antenna is a curation magazine where users can clip from selected RSS
content, including Web magazines, and can share information with friends.
What is?

A thousand articles or more are distributed
from 158 selected Web media to Antenna
every day.
Can be used on iPhone, Android, Tablet, and
the Web.
Ranked 1st on App Store (Free). Ranked 1st
also on other platforms.
Introduced in a number of media immediately
after its release due to its excellent screenuser interface and operability.
24Media: Idea of Antenna Business

Music compilation

Emerging websites toshare photos

Instagram
iTunesCan the idea beapplied to a
magazine?

Possibility of RSS
readerFlipboard
Pinterest

Professional quality
instead of amateur quality

pulse

Users collecting
only articles thatinterests them

Creating a service offering all the features above
25

Media: History of Antenna
Ranked 1st on
Google Play(Free, News)

Ranked 1st on
App Store(Free, News)May 2012

Launch party forthe media

Large billboards
at Omotesando

July 2012

August 2012

October 2012

Ranked 1st(iPad, Free, Ne
ws)
May 2013

Official sponsor of
professional golfer
Masahiro Kawamura

Official sponsor of
ap bank Fes

Ranked 1st
on App Store(Free)

Co-sponsoredmisecolle DETOURSOF LIFE, a special
program on J-WAVE“Antenna marble
palette” started on
J-WAVE

26

Media: Future of Antenna Pursuing a new form of medium in the age of smart devices
Aiming to develop a long-tail market in advertising and promotion instead of
focusing on national clients alone

Advertising

EC

Overseas

Screen user interface thatposts advertisements
naturally

Users will be able to buy
products posted on
Antenna immediately.

The same businessmodel will be expanded
into English-speaking
countries.

(within this year)(within this year)27

Reconstruction of Business Fields

Low-priced services on smart devices in a long-tail market in
the marketing businessResearch

PromotionMedia Attempt promotion basedon the beef bowl concept.

 Invest in GLIDER associates.

Existing research business+

DIY Research+

Overseas operations
 Generate cash throughstrong growth exceeding therate of market growth.

 Pursue new forms of media.
 Gain users and customers.

 Launch DIY Research service
as early as possible.
28

* Results in FY2013, driven by the performance of theexisting business, far exceeded the business plan.
* We need to invest in new businesses to achieve
discontinuous growth.
* We have changed our strategy to aggressively invest
in the development of services, focusing on lowpriced services in a long-tail market.

29Plan for Consolidated Results for Year Ending June 2014
 MACROMILL has decided to invest in new businesses for medium- to long-term
growth based on steady growth and cash generation in the existing business.

(Million yen)

FY2014
Medium-term
management plan(released on
August 2011)

FY2013

Targets afterrevision

YoY

Actual result

Consolidated
net sales

20,00019,100111.6%

17,120Consolidated
ordinary income

4,700

3,000

75.9%

3,951

—

1,700

67.8%

2,508

Consolidated
net income

30Plan for Consolidated Results for Year Ending June 2014

A decline in income We expect steady growth in the existing
business. Cash to be generated will be
invested in the development of new
businesses.

3,951

Expected growth in income
 Investments in new businesses will bringdiscontinuous growth in the Group’s results inthe medium to long term.

Existing business+350-1,3003,000

Effective
growthExisting business and new
businesses

Investments

FY2013
Ordinary
incomeFY2014
Ordinary
incomeFY2013

FY2014FY2015FY201631

Shareholder Return (1) Stock Buybacks
 MACROMILL has decided to repurchase stock to enhance shareholder return andcapital efficiency and to execute flexible capital policies in response to changes inthe business environment.

* Type of stock to be repurchased: Common stock of MACROMILL* Number of shares to be repurchased: 8,000,000 (maximum)(Ratio to the number of shares outstanding: 12.7%)* Repurchase price: 5 billion yen (maximum)* Period of repurchase: September 1, 2013 to August 31, 2014
* Method of repurchase: Market transaction on the Tokyo Stock Exchange(For reference)
Treasury stock as of July 31, 2013
Number of shares issued: 63,171,350
Number of treasury stock shares: 81,519

32

Shareholder Return (2) Dividend Policy
 Passed a resolution for FY2013/6 year-end dividend per share(interim: ¥12, year-end: ¥13) * Before the stock split
 Expected dividend per share for FY2014/6
Full year: ¥13.5 (interim: ¥6.5, year-end: ¥7), payout ratio 50.1% (planned)* After the stock split

49.4%

14
44.4%

43.7%

12
10

¥1 dividend
increase 60%(planned)
50%

Year-end dividends
Interim dividends

16

50.1%
30.8%

7

6.5

32.4%
6.5

8

30%

4.5

6

4.5

28.3%

4.5

20%

4
4
2

3

3.75

3.75

40%

5

5

6

6.5

0

10%
0%

FY2008FY2009FY2010FY2011FY2012FY2013

FY2014(planned)*1 Dividends listed above are adjusted for 1:2 stock split that took place in July 2013.
*2 The payout ratio for FY2014/6 is calculated based on the projected number of shares outstanding as ofthe end of June 2014.

33

Financial Results
Future Business Plan and Financial
Plan for FY2014
Details of Financial Results
Reference34

Full-Term Results for the Year Ended June 2013
(Cumulative, Standalone)

Fourth quarter (standalone)(April 1 – June 30)
FY2013

FY2012Full-year (cumulative)(July 1 – June 30)

YoY

FY2013

FY2012Full-year forecast(July 1 – June 30)(Percentachieved)

YoY

Consolidated

Net sales

4,096

3,510

116.7%

17,12014,229120.3%

16,800101.9%

Ordinary
income788

417

188.9%

3,951

2,975

132.8%

3,900

101.3%

19.3%

11.9%

+7.4 pt

23.1%

20.9%

+2.2 pt

23.2%

—

543

160

338.6%

2,508

1,525

164.4%

2,100

119.4%Net sales

3,564

3,195

111.5%

15,26913,847110.3%

Ordinary
income855534

160.0%

4,065

3,642

111.6%

24.0%

16.7%

+7.3 pt

26.6%

26.3%

+0.3 pt

638

262

243.2%

2,101

2,016

104.2%

Ordinary
income margin

Net income* Reference
Non-Consolidated

Ordinary
income margin

Net income

35Unit Price and Number of Active Client Companies,
Active Servers, and VIP Clients (Non-Consolidated)
FY2012
Indicator

Unit

Quarterly average unit price(*1)
per order

1Q

2Q

FY2013

3Q

4Q(Full-year)

1Q

2Q

3Q

4Q
(Full-year)¥ ten
thousand

78.3

79.7

83.7

77.2

77.9

81.6

84.5

83.4

¥ ten
thousand

52.5

52.0

54.9

49.7

50.8

52.6

56.5

51.3

¥ ten
thousand

81.3

83.3

87.5

80.7

81.7

85.2

88.2

87.6

Companies

985

1,371

1,711

1,924

996

1,465

1,816

2,028

Servers

2,485

3,988

5,382

6,327

2,672

4,290

5,786

6,836

(*3)

Companies

254

256

251

249

281

265

280

272

Number of VIP clients withaverage quarterly sales of(*4)¥10m or more

Companies

(61)

(63)

(67)

(64)

(67)

(74)

(78)

(75)

Quarterly average unit priceper order (automatic research
only)

(*1)

Quarterly average unit price(*1)
per order (for reference)
Number of active client(*2)
companies (annual)
Number of active servers(*2)(annual)Number of VIP clients*1 The services of the former YVI were not included in the calculation of the average unit price for the year ended June 30, 2011. Orders for qualitative researchwere not included in the calculation of the quarterly average unit price per order (for reference). To calculate realistic unit prices, going forward, overall unit
prices will be calculated using a method that counts qualitative research as one order, as shown in the top row above.
*2 Year-to-date total for each fiscal year; number of companies/servers that posted sales at least once between the beginning of the fiscal year and the end of
the quarter.
*3 Year-to-date total for each fiscal year; priority clients with annual sales of ¥10 million or more are defined as VIP clients.
*4 Year-to-date total for each fiscal year36

Status of Personnel
FY2012
Indicator

Unit

1Q

2Q

3Q

Number of employees(consolidated)*

People

566

594

735

Number of employees(non-consolidated)*

People

541

550

560

FY2013
4Q(Full-year)

4Q(Full-year)

1Q

2Q

3Q

768

788

790

803

836

582

567

579

603

629

As of June 30, 2013

* Number of employees includes contract employees and those on leave.

 Breakdown of personnel by job type
Sales
161 (including 26 assistants)

Operations
119

Researchers
141* Executive officers and those at higher levels, employees on leave are not included.
* As of July 1, 2013

Others include those inbusiness planning,business administration,
panelists support andregular staff, etc.

 Number of employees at consolidated subsidiaries 200  207
M-CUBE:

13  13

M-WARP:
Macromil China:

0020  22

MACROMILL EMBRAIN:

158  156

M-PROMO:

96

misecolle*:10* M-WARP merged with MACROMILL on April 1, 2013 as the effective date.

37

Status of Panelists

FY2012
Indicator

Unit

1Q

2Q

3Q

MACROMILL Panelists

Tenthousandpeople

105.9

107.1

108.6

FY2013
4Q(Full-year)

109.5

1Q

2Q

3Q

110.7

112.2

113.6

4Q
(Full-year)

114.6

As of July 1, 2013

PC Panelists

Mobile Panelists

MACROMILL
Panelists

Yahoo!
Research Panelists

Cooperating mobile
monitors

1.14M people

1.46M people

0.31M people(including smartphone
panelists)(Mobile here refers to feature phones only)38Changes in Balance Sheets (Consolidated)
 Considering investments including M&A for new business and overseas
business expansion
 To actively promote business expansion to establish a new pillar of businessusing cash generated in existing business domains

Total assets¥18.7bn

Cash anddeposits¥8.4bnTotal liabilities¥8.8bnCB¥5bn

Net assets¥9.8bnEnd of June 2012

Total liabilities¥4.8bnTotal assets¥20.1bn

Cash anddeposits¥8.6bnCB¥1.6bnNet assets¥15.3bn

End of June 201339

Financial Results
Future Business Plan and Financial
Plan for FY2014
Details of Financial Results
Reference40Company History & Business Results(Million yen)February 2012
Major investment in South
Korea’s EMBRAIN (now
MACROMILLEMBRAIN)2010年8月

April 2012
Dentsu MACROMILL
established

ヤフーバリューインサイト株式会社のマーケティングリサー業をAugust 2010
吸収分割により承継
Successor to marketing
research business of Yahoo
Value Insight, Inc. byabsorption-type demerger

April 2005
January 2004
Listed on MOTHERS
market of theTokyo Stock Exchange

17,12014,22912,210Transferred to 1st Sectionof Tokyo Stock Exchange

January 2000
Company established

7,755

7,413

7,353

6,392

August 2000
AIRs completed,
operations start-up

5,179
3,951

3,613
2,077

106

-87

FY2001(NonConsolidated)

379

1,259

851
29

201

FY2002(NonConsolidated)

FY2003(NonConsolidated)

1,653

1,984

2,157

FY2007(Consolidated)

FY2008(Consolidated)

1,753

2,135

2,522

2,975

614
FY2004(NonConsolidated)

FY2005(NonConsolidated)

FY2006(Consolidated)

FY2009(Consolidated)

FY2010(Consolidated)

FY2011(Consolidated)

FY2012(Consolidated)

FY2013(Consolidated)

41

Service Flow of the Online Research
Client

MACROMILL(1) Request research

People surveyed(4) Send questionnaires
MACROMILL
panel members

Automatic Internet Research System

Domestic
corporations
Overseas
corporations- Computer panelists- Mobile panelists- Cell phone panelists(5) View tabulation of
responses in real time.

- Advertising agencies- Manufacturers- Consulting- Service companies- IT companies- Mass media- Public sector
…etc.
…etc.

(2) Prepare research forms(3) Select people to be
surveyed(5) Respond toquestionnaires

Outside panel
members(5) Perform real-time
tabulation- Doctor panelists(business tietie-up
panelists)(6) Generate data for delivery(7) Deliver research
results(5) Offer reward points
to panelists (real time)- Overseas researchpanelists- Member lists ofclients
…etc.
…etc.

* For Macromill panelists* This is a representative example of the service flow of the online research using AIRs. Depending on the subject of the research, AIRs may not be
used or the flow may change.
* If a research plan is required, this happens before step (1) in the flow chart. If an analysis of research results is required, this happens after step (7)in the flow chart.

42

Share Information
As of June 30, 2013

Total number ofauthorized shares
Total number ofissued shares
Number of shareholders

Other
corporations
32.9%

83,712,000
31,579,675
13,422
100

Round lot
Financial
products
Treasury traders
2.2%
stock
0.2%

Number ofshares held

Ownership(%)

Vanillasky Corporation

7,071,100
2,453,000

22.39
7.77

Japan Trustee Services Bank, Ltd.
(Trust account)

1,720,900

5.45

Satoshi Shibata

942,500
731,900
609,600
572,000

2.98
2.32
1.93
1.81

The Master Trust Bank of Japan, Ltd.
(Trust account)

551,800

1.75

Northern Trust Company (AVFC) Subaccount American Clients

544,300

1.72

The Nomura Trust and Banking Co., Ltd.
(Investment trust account)

534,900

1.69

Major shareholders

Individuals,
others34.6%

Yahoo Japan Corporation

Tetsuya Sugimoto
Goldman Sachs & Co. Regular AccountYasunori Fukuha

Note 1. MACROMILL holds 51,037 treasury stock shares.
Note 2. The ownership ratio is calculated based on the number of shares issued.
Note 3. Vanillasky Corporation listed above is represented by director Tetsuya
Sugimoto.
Note 4. MACROMILL conducted a two-for-one stock split, effective on July 1, 2013.
The figures in the table above are numbers of shares before the stock split.

Overseas
corporations, etc.
16.5%

Financial
institutions
13.7%

43

(Reference)
Status of Capital/Business Alliances, Group Companies

Consolidated subsidiaries
Domestic

Overseas

Equity-method affiliates

Dentsu MACROMILL
 40.0% stake

Construction of QPR panels
Collection of consumer purchase data
Shareholders: HAKUHODO DYHOLDINGS INCORPORATED. etc.

Integration of EMBRAIN and
MACROMILL Korea (August 2012)

Capital/business alliances
Shanghai United-Cities Industry
Co., Ltd.
 6.9% stake

Marketing support business using theInternet
Sales launched in March 2012

Research business in China
Sales launched in September 2011

Business alliancesNEW

misecolle, INC.
Planning and operation of misecolle, an application
providing a promotional service for restaurants and stores

Dentsu marketing insight44

Cautionary Statement

MACROMILL does not guarantee the accuracy of theinformation contained in this presentation, which reflects
judgments made by MACROMILL management based on
information currently available.
Given that the business environment may vary significantly inthe future due to a number of factors, please be aware that theperformance and results in this presentation may differ from
MACROMILL’s actual performance and results.
Inquiries regarding information contained in this presentation:
IR Group, Corporate Strategy Unit, MACROMILL Inc.
Tel: 03-6716-0706 Fax: 03-6716-0701
E-mail: ir@macromill.com

45