Cas e St u dy

Towbook

Towbook is the leading, innovative towing management software designed to offer efficient solutions for its

customer base of 12,000 towing, roadside assistance, and transport businesses.

Summary••In response to customer feedback requests, Towbook integrated with Square in 2021.
Towbook is fully integrated with Square online and in-person payment APIs and SDKs,including Web Payments SDK, Reader SDK, and Terminal API.
Towbook worked with Square for their full range of commerce solutions and also

integrated with Orders API and Customers API.
Next up for Towbook is implementing the new Terminal API signature capture featureand adopting additional payment methods, including Cash App Pay, Apple Pay, andGoogle Pay.

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Innovative towing management software
Towbook has evolved significantly since its founding in 2007. It began with collaborative efforts to create a
specialized solution for towing and roadside assistance businesses. Known for simplifying dispatching processes
and offering sophisticated reporting and analytics tools, Towbook became an industry leader, serving over
500,000 users across the United States and Canada. Their success is rooted in a customer-centric approach
established during their formative years, laying the foundation for their current prominence.

Integrating with Square
Towbook received numerous customer requests for Square payment integration. Recognizing the industry
leadership of Square, Towbook saw the potential to serve as many customers as possible, prompting them tointegrate with Square. The seamless implementation, supported by clear documentation and responsive assistancefrom Square, was completed in February 2021. Initial testing with a few businesses proved successful, leading torapid adoption. Since then, the integration has grown exponentially, serving over a thousand customers whocollectively process nearly 40,000 payments monthly. Towbook continues to witness a steady rise in adoption,highlighting the success of this strategic collaboration.

T e integration with Square has been extremely beneficial to ourcustomers. Whether it be on the side of the road, in their offices, oron a monthly statement, customers now have a seamless way toprocess payments right in Towbook.”“ h—Towbook

eb Payments SDK, Terminal API, and Reader SDKWTowbook seamlessly integrates with Square Payment APIs and SDKs, ensuring swift and secure customer
payments. The Web Payments SDK enables Towbook to send service invoices via text or email, allowing customers
to make immediate payments through a customized checkout flow on their web application. Eliminating the needfor phone-based credit card transactions, Towbook notes this integration increased invoice collection rates while
reducing disputes through signature acceptance upon payment.

Towbook provides payment flexibility through integrations with Reader SDK and Terminal API for in-persontransactions. Customers can choose between Square Terminal hardware and Square Reader on the mobile app.
Square Terminal expedites in-person transactions, particularly for releasing impounded vehicles, and ultimately
streamlines the process in an office. Meanwhile, Square Reader SDK simplifies roadside assistance payments via
the Towbook mobile app, allowing drivers to swipe a customer’s card for automatic payment for service calls.
This comprehensive integration enhances efficiency and convenience for both impound lot and roadsideassistance transactions.

Towbook s integration with Square has been monumental ibuying back time and money for our organi ation. This integratiowith Square has brought us back clock hours a week nothat we no longer have to apply credit card payments by hand ”
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essica Ward, Roadside Services, Towbook ustomer—JCore than ust payments rders API and ustomers APIM

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The Developer Platform on Square extends beyond payments. Through the rders API integration, Towbook
customers can track service progress directly in the Towbook software, eliminating the need for manual tracking.
This integration has empowered towing and roadside companies around the country to transition away fromtraditional paper and pencil methods to streamline their business operations. Towbook further utilized theCustomers API to efficiently collect and manage customer information.
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at s next for Towbook’Integrating with Square fueled Towbook’s customer base growth, and they’re committed to further enhancing
their integration with upcoming updates. Towbook finds the new Terminal API ability to apture a buyer ssignature, released in une, especially exciting. This feature presents a valuable opportunity to streamlineimpound release signatures, particularly for high-value services prone to disputes.
c’Je see the custom work ows as a great opportunity for impound
release signatures. ustomers have asked for a signature pad for years,
despite having a signature option with our mobile app. I think combining
payment with signature in one ow will be a huge unlock for us.”
“WflC

flabe Al—G-Gharabally, Product anager, Towbook
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Additionally, Towbook's customers are requesting the integration of popular payment methods like Cash App Pay,
Apple Pay, and Google Pay. Given the proven success of Towbook's collaboration with Square and the widespreadmarket appeal of these methods, Towbook plans to expand their payment offerings by incorporating them into
their Square integration.

Check out the tools

Square Developer Platform

Web Payments SDK →Reader SDK →Terminal API →Orders API →Customers API →Cash App API →