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Awards Entry

2013 Jci World Congress"Creating disaster resilient city" by creating userfriendly system that people support community, andcommunity support their people.
JCI JAPAN
Best Local Corporate Social Responsibility (CSR)
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Entry Information
Award Program:Category:

2013 JCI World Congress
Best Local Corporate Social Responsibility (CSR) Program

NOM Information
National Organization:

JCI JAPAN
Kosuke Obata
E-mail: yu-ai2@oregano.ocn.ne.jp;
secjjc@mrh.biglobe.ne.jp

National President:

LOM Information
Local Organization:
President:

JCI Osaka
Shigenari Yamamoto

President Email: shigenari@yamakin-gold.co.jp

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Basic Information
Duration : Jul, 2012 ～ Sep, 2013
Staff : 56Members
Social Welfare Council of Osaka-city Cooperation： Suyntoryfoods co.,ltd.
Sponsors :Dydo DRINCO co.,ltd.
Budget : US$ 7,928
Profit / Loss : US$ 1,345
In which UN MDG bestfit (if apply): ?:Citizens who have worked or are living in Osaka,3.92 million people.
（Population of Osaka City 2.67 million people. The working population of
Who is benefited ?:Osaka City 1.25 million people.）
Objective : Japan is disaster-prone country. We have many typhoons, earthquakes,
and tsunamis. Doing something after the disaster is too late. To create an
better community [Creating Disaster Resilient City], there should be somesystem which people can support their own community by themselves.
1) Individual Social Responsibility
As a community, let people know what they can do to prepare for thedisaster, and encourage them to create positive change by having a senseof individual social responsibility.
2) Corporate Social Responsibility
Let companies know the importance of supporting their own community,and encourage them to create positive change by corporate social
responsibility.
3) Easy-supporting-your-community system
Build a system which can support society sustainably, specially when we
faced the disasters.
Overview : We created a system which can support our community sustainably byjust buying daily product from the companies who cooperate with the
donation, and the donated money goes to community to make community
be better.
This system will be able to work for varied purpose of donation, secure
universality, and the diffusive.
We will use drink VENDING MACHINES in order to collect donation.
We have 2,562,500 drink vending machines in Japan, and from thosevending machines, there are 2,255,819,900,000 yen (about US$22,558
million) sales a year. Suppose one drink is 100yen (US$1), vending
machines are selling 22,558,199,000 viverage cans per year.
JCI Osaka think it is very important to create a system which perople andcompany in the community can easily contiribute to their community.
Thus JCI Osaka came to the idea to use vending machine to create ansystem to collect donation which will be put back into the local
community. 5 yen (about US$0.05) per every purchase will go to the local
community for the preparation of disater. When this system is expanded
to whole Japan, 112,790,995,000 yen (about US$1,127,909,950) will beable to spend to community.
There are some good POINTs of this project, easy to participate, easy tocontribute.
For citizens:
Highlight the individual duties that contribute to development within the
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community. You dont have to change your life style or do something
special to contribute to your community. When buying beverage, justchoose the right vending machine which you can support your community.
For companies:
Develop an awareness of social responsibility that contribute todevelopment within the community. Vending machines are provided fromthe beverage company for free. If you have will to to cooperate to yourcommunity, all you have to do is to put the vending machine to yourproperty and pay electric running cost, and profits goes to you and tocommunity(US$0.05 per drink).
The system detail:1. US$0.05 per drink goes to donation, and that money is collected bybeverage company.
2. All the donation money through buying drink from vending machine goesto their own community.
3. you can check how each community uses the donation money via
home page, and each community have to make an blog report how theyused the donation money for.
*This is very important. Many times, the people who donated have noopportunity to know how their donation money is used for. If you know
HOW your money is used, it will encourage you to contribute more.
Results : This system enabled;
1. People to realize the importance of Individual responsibility and to easily
contribute to community sustainably.
2. Company (even small-sized business) to aware the importance of
supporting community and to start contribute to their community
sustainably.
3. Company to have more profit because more people start to use
donation type vending machine, so even if the company donated US$0.05
per drink, their profit increased, which caused win-win result.
4. All the people, company, community to see how the donation money
used via JCI Osaka website and each community blog website.
http://www.osaka-jc.or.jp/sasaeai/index2.html
The each donation money goes to each communities. Money was passed
to each community social welfare council for first year.
Osaka city East Yodogawa social welfare council US$238
Osaka city North social welfare council US$238
Osaka city Minato social welfare council US$243
Osaka city Sumiyoshi social welfare council US$612
Osaka city Naniwa social welfare council US$14
Actions Taken : 1. Meeting with beverage company. For the first year, we could be able toget cooperation from Suntory foods, which is the biggest beveragecompany in Japan. And also Dydo Drink, which is the biggest vending
machine beverage company in Japan.
2. Exchange opinions with other organizations and community social
welfare councils.
3. Design Image character for the project.
4. Start to collect company who can cooperate to this project, and heldorientation meeting.
5. Demonstration of the donation vending beverage machine in JCI Osaka
event witch had visitor of 80,000 citizens.
6. Hold 4 times of meeting with social welfare councils.
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7. Donated to each social welfare councils.
8. Held a debriefing session with cooperating company, social welfare
councils, and citizens.
9. Report the donation result via JCI Osaka website and community
website.
10. Keep increasing company who can cooperate to settle vending
machine to their property.
Recommendations : In order to make people donate as a habit and to create [disaster resilientcity], we insist on the method which is sustainable, universalistic, anddiffusive. The very important point of this project is to make people andcompany realize the importance of Individual and Corporateive
responsibility to community. And another important point is to make iteasy to contribute to their community. And thus we came to theconclusion to use vending machines, which is integrated into Japanese
everyday life.
We got the cooperation from Suntory foods which is the biggest beveragecompany in Japan and Dydo drinks which is the biggest beverage vending
machine company.
We chose social welfare council as a counter partner. This council ispublic organization all over Japan (1920 councils in Japan) and once
disaster happen, these councils play a coordinating role in each
community, collecting information, donation money, volunteers. These
councils used the donation money for rescue items for disaster relief anddisaster volunteer raising cost. And you can see the way the money usedon the website of JCI Osaka and social welfare council blog website.
http://www.osaka-jc.or.jp/sasaeai/index2.html
Coca Cola also step forward to cooperate to this project, and we will startwith them too. We believe this system has great potential with using manythings or everyday habit around us, like train pass or coin parking or
supermarket purchase, and so on. If you have will to contribute tocommunity, you can start it right away. This system enable everybody to
be involve in your community easily.

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Aw ard Category criteria
Objectives, Planning, Finance and Ex ecution

What were the Japan is disaster-prone country. We have many
objectives of this typhoons, earthquakes, and tsunamis. Doing
program? something after the disaster is too late. To create

an better community [creating disaster resilientcity], there should be some system which people can
support their own community by themselves.
1) Individual Social Responsibility
As a community, let people know what they can doto prepare for the disaster, and encourage them tocreate positive change by having a sense ofindividual social responsibility.
2) Corporate Social Responsibility
Let companies know the importance of supporting
their own community, and encourage them to create
positive change by corporate social responsibility.
3) Easy-supporting-your-community system
Build a system which can support societysustainably, specially when we faced the disasters.

How does this The 2013 JCI Plan of Action includes concept ofprogram align to using personal development to create positive
the JCI Plan of change by having a sense of individual social
Action? responsibility. We are responsible for our family,

friends, business, and community, environment andfuture. This program create positive change byhaving a sense of Individual Social Responsibility andCorporate Social Responsibility.

Was the budget an Settling the budget in advance, we could be able toeffective guide for accomplish our objective of the program effectively
the financial and in a low-cost with the cooperation of Santory
management of the foods co. ltd, and Dydo drink co, ltd..
project?
How does this JCI MISSION
project advance the
JCI Mission and Through providing an opportunity for citizen to
Vision? aware the importance of social responsibility and toact with their own will, we empower young people tocreate positive change.
JCI VISSION
Through this program, JCI Osaka has just started tocreate a global network of young active citizen bycreating sustainable system for human beings to
support each other easily with using something which
can be daily routine application.

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Aw ard Category criteria
Community Impact

How did the Local We accomplished all the objectives we planned at
Organization the very beginning.We accomplished all themeasure objectives we planned at the very beginning.
community impact Japan is disaster-prone country. We have manyfor this project? typhoons, earthquakes, and tsunamis. Doingsomething after the disaster is too late. To create
an better community [creating disaster resilientcity], there should be some system which people can
support their own community by themselves.
1) Individual Social Responsibility
As a community, let people know what they can doto prepare for the disaster, and encourage them tocreate positive change by having a sense ofindividual social responsibility.
2) Corporate Social Responsibility
Let companies know the importance of supporting
their own community, and encourage them to create
positive change by corporate social responsibility.
3) Easy-supporting-your-community system
Build a system which can support societysustainably, specially when we faced the disasters.
Japan is disaster-prone country. We have many
typhoons, earthquakes, and tsunamis. Doingsomething after the disaster is too late. To create
an better community ¥¥¥"creating disaster resilientcity¥¥¥", there should be some system which people
can support their own community by themselves.

Describe the actual
community impact
produced by thisproject.

By doing this project, we had to increase theunderstanding of community people why it isimportant to support each other in the community.
And we also have to increase the understanding andawareness of the importance of the role of thecommunity companies to agree to settle a donation
type vending machine.
Regardless of the size of the companies andorganizations, this system is easy and friendly towhoever want to support their community. In
addition, the user had to use this project actively as
an opportunity to support own community.
Key point of this program is you can participte thisproject without changing your lifestyle, all you haveto do is to choose to buy your daily drinks from the
donation type vending machine in your community.
Additionally, what this project highly acclaimed is we
provide a website for community people where they
can check how much donation and how thosewww.jci.cc/eawards2n/print.php?lang_id=1&u=34651

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donation is used for.
Also we have limited the useage of this donation topurchase [stockpile of disaster relief supplies], andto the training expenses for [disaster volunteer
training], which is also evaluated large in the project.

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Aw ard Category criteria
Alignment to One or More of the Ten Principles through Concrete
Measures

Which of the ten We placed the goal to respect and support ofprinciples of CSR internationally proclaimed human rights. By having a
did this project sense of individual social responsibility, we could betarget? able to provide safty to our community (fromnatural disaster)

How did this This program (system) is created in order to support
project contribute you and your community by fulfill your social
to the promotion or responsibilities. Supporting community, there should
implementation of be 3 leading character, government, company, andthe ten principles of citizen. JCI Osaka created a new system that these
CSR? three necesarry leading character can cooperateand support each other for all of their profit by fulfill
your social responsibilities, and make it possible toprovide safty to your community by yourselves.

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Aw ard Category criteria
Results Achieved

Which objectives We could be able to accomplish all the objectives
did this program that we settled before we started the project.
achieve?

1) Individual Social Responsibility
Citizen can carry out their social responsibility tosupport community by not changing their lifestylebig, but by changing their daily habit to choose tobuy drinks from the donation type vending machines.
This program is hung up with easiness andsustainability.
2) Corporate Social Responsibility
This program made cooporative campany easy tocontribute to their community. What all thesecompanies have to do is to settle this donation typevending machines to their own property. And thebeverage company will caliculate sales and donate
US$0.05 per drink to the community.
3) Easy-supporting-your-community system
Mentioned above, the important point of thisprogram is we provide an opportunity for everybody
to easily contiribute to their community. If their is a
WILL, there are way to contiribute to yourcommunity easily and daily.

What were the 1) We provide a system let everybody contributeconcrete results of easily to their community.
the project?

2) Regardless of the size of your company, yourcompany can contribute to your community easily.
3) Beverage company is also aware importance ofcontributing to the community and supported thisprogram. In addition, other beverage company cameforward to start this system together.
4) We collected US$1,345 of donation from all thevending machines, and donated to each communities
social welfare council.
5) We could be able to create good cooperative
framework of government, companies, and citizens(with companies, beverage companies, and social
welfare counci)l, and we will be able to expand thissystem more and more.

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Aw ard Category criteria
Impact on Local Organization

How did the Local Structure cooperative framework
Organization We created good cooperative framework ofbenefit from running government, companies, and citizens. This framework
this project? will be a big help for JCI Osaka to further JCI

Mission in whatever different project we will do in
the future.

Value improvement of JCI
We gain recognition of JCI and upgraded it¥'s raisond¥'etre to community. In evidence of our increased
recognition, we could be able to have more than 250
new members this year.
How did the Through providing an opportunity for citizen to
program advance aware the importance of social responsibility and to
the JCI Mission? act with their own will, we empower young people tocreate positive change.

More you committed to this project, more you will
be able to influence an impact to community. This
program structured the cooperative framework
which connect citizen, company, and government
with the same vision and objectives of saving ourown community by ourselves with their social
responsibility. We are confident of being the global
network of young active citizens.

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Aw ard Category criteria
Long-term Impact of the Program

What is the We will be able to collect donation money
expected long-term continuously. This meas we provided an opportunity
impact of this for community people to continuously contribute toproject? community. Thus, each community in Osaka city will

be able to support their people and to prepare fordisaster.

And when this system is expanded to whole Japan,
we will be able to collect 112,790,995,000 yen (about
US$1,127,909,950) donation a year, continuously to
our community.
What changes We can refer this system to many other methods,
would you make to like subway ticket machine, coin parkings (parking
improve the results pay through con machine), and Reward Cards. JCIof this project? Osaka made people notice the basic ideas ofunlimited posibility to support each other in ourcommunity.

*In Japan many things are mechanized, and there
are many easy and assured way to collect donation
money.

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