MMRCDISCUSSION PAPER SERIES
No. 515

Conclusion and Practical Implications
Takahiro Fujimoto
Graduate School of Economics,
University of Tokyo, Tokyo, Japan
June, 2019東京大学ものづくり経営研究センター
Manufacturing Management Research Center (MMRC)
Discussion papers are in draft form distributed for purposes of comment and discussion. Contact the author for
permission when reproducing or citing any part of this paper. Copyright is held by the author.
http://merc.e.u-tokyo.ac.jp/mmrc/dp/index.html

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CONCLUSION AND PRACTICAL IMPLICATIONS1
Takahiro Fujimoto
Graduate School of Economics, University of Tokyo, Tokyo, Japan

1

This discussion paper is a reprint of the content, but not the formatting, of chapter 10 "Conclusion and Practical Implications" inFujimoto, T. and D. A. Heller (ed.) (2018) Industries and Disasters: Building Robust and Competitive Supply Chains. Hauppauge,
NY: Nova Science Publishers, pp.263-304. ISBN: 978-1-53612-905-2, Based on the Agreement Between the authors and NOVA
science publishers.

Corresponding Author: fujimoto@e.u-tokyo.ac.jp.

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Abstract
This Chapter summaries the findings of the cases presented in this book and gives practical
implications for firms that take a leading role in managing industrial supply chains. In
particular, guidance is given on the ways in which supply chains can be diagnosed forvulnerabilities and the remedies that may be applied. One such countermeasure, virtual
dualization, is explained in detail, as a means for achieving both supply chain robustness andcompetitiveness for complex products that require intense coordination in their design andproduction. A common theme that runs throughout the chapter is the importance of building
trust among the participants in a supply chain.

Keywords
Sub-targets for final production lines, Sub-sub targets for all suppliers, Make-to-stock
production, Production lead times, Dispersion, Substitution within a supplier first, RESCUE
database, Detachable, Indirect transfer of design information, Special-purpose machine tools,
Leading firm, Supply chain continuity, Countermeasure, Supply chain recovery assistancecenter, Supply chain triage, Recovery resource planning, Organizational design, Frontloading problem solving, RRP, Recovery on-the-spot first, Principle of “human rescue first,
community second, production third”, Rescue provisions, Preparations, Actual dualization,
Detaching information, Duplicating information, transferring information, Re-embedding
information, NC machine tool, CAD-CAM, Transferring design information, Evacuation
drills of critical design information, Product-process configuration, Capability-oriented

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1. SUMMARY OF THE BOOK AND METHODOLOGICAL/PRACTICALIMPLICATIONS
1.1. Learning from Actual Cases
The present book described and analyzed how firms and industrial sites (genba) try to pursue supply
chain robustness against major disasters without losing supply chain competitiveness. Chapter 1
illustrated the main themes and motivations of the book, focusing particularly on the 2011 Great East
Japan (Tohoku) Earthquake and the quick recovery of most of the firms and genba in the affectedareas. Chapter 2 presented a survey of the existing literature, mainly in relation to supply chain
management and business continuity planning (BCP). Chapter 3 proposed key concepts and aframework for supply chain diagnosis and recovery based on our design information flow approach to
manufacturing and supply chains.
The other chapters dealt with individual cases of disaster recovery in different settings.
Chapter 4 was about on-the-spot recovery when substitutive production proved too difficult (Riken
after the 2007 Chuetsu Offshore Earthquake). Chapter 5 concerned substitutive production whenquick recovery of the damaged factory was impossible (1997 Aisin fire). Chapter 6 discussed a casein which the main production line was moved to a less disaster-prone location within the same area
(Epson Atmix, 2011 Tohoku Earthquake). Chapter 7 broadened our view to a disaster that occurred
overseas and the ensuing global supply chain crisis (Honda, Thailand, 2011 Flooding). Chapters 8 and9 examined the capabilities, practices and principles of Toyota Motor Corporation and its groupcompanies for supply chain robustness, focusing on actual patterns of judgments/decisions/actions inJapan following flooding in 1991 and great earthquakes that occurred in 1995, 2011, and 2016.
Methodologically, throughout this book, we only used the case study approach, partly
because major disasters are rather rare events that may not fit statistical analyses, and partly because
our aim is to shed light not on individual decisions and actions but rather on their patterns andsequences, which can be better grasped through case studies. Further statistical analysis will beneeded in the future but, for now, this field is still at the stage of exploratory research.

1.2. Practical Implications for Leading Firms
Various practical issues emerging from the above case studies will be presented and discussed in thislast chapter. Although all the suppliers within a supply chain are responsible for its robustness andresilience against disasters, we will focus mainly on the role of supply chain leading firms, which
position themselves at the core of their supply networks, are connected to numerous suppliers and/or
customers directly or indirectly, have rich managerial resources to help others in times of emergency,
and are rightfully expected by the members of the supply chain to take leading roles. Large andcompetent final product firms, key component suppliers and chemical companies are typical examples
of such supply chain leading firms.
With the role of said leading firms in mind, we will discuss the following issues (Figure 1):(1) setting target lead times for anti-disaster recovery; (2) supply chain diagnosis and remedies; (3)countermeasures against future major disasters, including quick recovery on the spot, quick
substitutive production and virtual dualization (Fujimoto and Park 2014).
More specifically, (1) the leading firms may first establish a consensus across the supply
chain by setting the ultimate goal of supply chain continuity, as well as the sub-goals of setting leadtimes for restarting production in downstream (e.g., final product assembly) processes and production
recovery targets for upstream suppliers.

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Figure 1 Practical Implications for Leading firms in a Supply Chain(1) Setting Target Lead Times-

For Total Supply Chain
For Final Production Lines
For Supplier Production Lines(2) Supply Chain Diagnosis → Remedy-

Dependence
Invisibility
Non-Substitutability
Non-Portability(3) Countermeasures (Conventional and Capability-based)(i) Conventional- Adding Buffers- Actual Dualization (Dual Tooling)- Parts Design Standardization/Commonization- Relocation(ii) Capability-based- Quick Recovery on the Spot
Principles Triage
Resource Planning Mutual Encouragement
Quick Team Formation
Quick Implementation- Quick Substitution with Design Information Transfer
Detach Duplicate
Transfer
Re-embed “Evacuation Drills”- Virtual Dualization (Combination of Recovery and Substitution)
Capability Building for Supply Chain CompetitivenessProduct-Process Configuration
Capability Building for Recovery/Substitution
Flexible Choices after the DisasterFigure 1. Practical implications for leading firms in a supply chain.

(2) The leading firms preparing for future major disasters—particularly the final productproducers, such as car manufacturers—must carry out supply chain diagnoses for the entire supply
chain and continually update them. As suggested in Chapter 3 and in the case studies, they should pay
particular attention to vulnerability factors like supply source dependence, substitutability of each
item, suppliers’ invisibility, as well as design information non-substitutability and non-portability.
Once any weak points are identified, the leading firms must try to make them more robust before thenext disaster strikes.
(3) By working together with their suppliers, the leading firms will need to build capabilities
for quick recovery of the damaged nodes and links and continuity of the total supply chain/network.
These measures will include not only traditional ones, such as (i) adding buffer inventories, (ii)product redesigning in order to use more standardized/common parts, (iii) production line dualization(duplication of identical design information flows), and (iv) moving plants away from seemingly
disaster-prone locations, but also (v) capability building for quick on-the-spot recovery of thedamaged lines and (vi) capability building for quick start of substitutive production with design
information transfer, as well as (vii) virtual dualization of the suppliers’ production networks, as acomprehensive strategy combining quick recovery and quick substitution.
The key point to be considered when dealing with diagnoses and countermeasures is that theoverall goals to be achieved in a crisis situation should be shared across all the firms and the entire
supply chain, as stated at the beginning of this book—e.g., the awareness that the 2011 Tohoku
Earthquake was “the first huge disaster to affect a wide region in an industrialized country that iscompeting globally”. In other words, changing a production system solely in response to disasters
while sacrificing capabilities against intense global competition, particularly in the post-Cold War eraof the 21st century, could result in deterioration of competitiveness and endanger the very existence ofthe companies and genba in question even before the next big disaster strikes.

1.3. Do Kaizen Capabilities Work in Recovering from Major Disasters?
A pattern often observed in cases of unsuccessful approaches is that firms tend to focus too much on
their competitive survival, thus neglecting effective preparation for future disasters and, at the sametime, they are so deeply affected by actual disasters that they become trapped in a “disaster-

5
countermeasures-first” mentality, partly because of their aforementioned unpreparedness. Suchvicious cycles of unpreparedness and overreaction should clearly be avoided.
Conversely, supply chain robustness and resilience require virtuous cycles of preparedness,quick countermeasures, and continuous capability building before and after specific major disasters,
so that competitiveness and robustness can be achieved in a more balanced way. This capabilityorientated approach to disaster recovery management—the main argument put forward in thisbook—is founded on organizational capabilities, rather than buffers, to simultaneously pursue supply
chain competitiveness and robustness.
Our case studies on capability building in leading firms with effective anti-disaster
rescue/recovery/restoration approaches, such as Toyota (see Chapter 8), suggest that continuously
strengthening genba’s kaizen capabilities can lead to successful quick response in case of
unprecedented disasters. Some academic and practical arguments support the idea that capabilities forfrequent, small improvements (e.g., incremental innovations) differ from those needed for infrequent,
big changes. Nonetheless, as far as anti-disaster supply chain robustness is concerned, we believe thatthese two capabilities are in fact compatible mainly because, if we look at the details of real cases,
major recovery and restoration projects are often a collection of successive, small problem-solving
activities. In other words, kaizen may be regarded as a series of tiny but frequent disasters.
Furthermore, the aforementioned continuous building of anti-disaster capabilities in a
scenario of considerable uncertainty is nothing but the manifestation of the evolutionary capabilitiesof leading firms and genba, such as Toyota and its major suppliers (Fujimoto 1999).

2. TARGETS AND DIAGNOSES
2.1. Sharing Lead Time Targets
Let us now look at each of the practical implications emerging from the case studies. First, the leading
firms must estimate the target lead times for the recovery of the total supply chain and of individual
manufacturing sites. It is worth underlining here that continuity and recovery of the whole supply
chain and recovery of individual production lines for a given product are not equivalent. Hence, ahierarchy of targets must be established, specifically: (i) overall target of the supply chain; (ii) subtargets for final production lines of the product in question; (iii) sub-sub targets for all suppliers of the
product in question.

Overall Target of the Supply Chain
In this case, at least two possibilities have to be considered. First, if the final product is important for
many customers and is produced to stock, it is reasonable to set the target of supply chain continuity,with supply stoppage time for this item equal to zero. Second, if the product in question is made toorder, without any back-up inventories, then delays are inevitable, so the target lead time to restartand complete the delayed order is the number of days that the customer can wait without cancellations^

or major penalties (Wi).

Sub-Targets for Final Production Lines of the Product in Question
Let us imagine the worst-case scenario, e.g., the final producer of an item—for instance, a car makerproducing model i—was heavily damaged and all the material/WIP/product inventories in its factorywere destroyed. The target lead times for final production restart will vary depending on whether theitem is produced by make to stock or make to order system.

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In the case of make-to-stock production, the target recovery lead time, T*, or the elapsed time
between destruction by the disaster and restart of the entire production line of the affected final
product i should be equal to, or shorter than, the estimated number of inventory days of the intact~

stock of product i in the downstream distribution channel (Ii) minus total production lead time needed~~~

for the firm to complete the first lot after the restart (Li). That is, Ti*≦ Ii － Li.
Transportation/distribution lead times are ignored for simplicity.
~~

Note here that the abovementioned inequality can be re-written as Ti*＋ LI ≦ Ii, which
implies that the minimum days of anti-disaster inventories can be shorter if the firm’s recovery leadtimes and/or production lead times are shorter as a result of capability-building in normal time. In
other words, if the manufacturing sites accumulate capabilities for both normal production andrecovery from disruptions, it can reduce anti-disaster buffers accordingly. This is why we advocate
the “capability first, buffer next” principle in this book.2
SUB-Sub Targets for All Suppliers of the Product in Question
The target lead time to resume production for the k-th tier supplier of part j for product i, which wasdamaged by the disaster, is tijk*. If the target recovery lead time of the final product producer
mentioned above is Ti*, then the production restart target for the damaged tier-1 (first tier) supplier~~~(ij1) of parts j of product i would be tij1* ≦ Ti*+ Iij1 －Lij1, in which Iij1 is the estimated inventory daysof parts j held by the final producer of product i, and Lij1 is the supplier’s estimated production anddelivery lead time for parts j, assuming that all of the supplier ij1’s inventories were destroyed andthat parts j were delivered to the first station of the final production process, which is the worst-case~~scenario where Iij1 is small and Lij1 is large.3
All of these inequalities indicate that information on the target recovery lead times (Ti* andall tijk*) should be shared not only between direct customers and suppliers (tijk* and tijk-1* by k-th and k2

~

~

~

~

The estimated number of inventory days is Ii = Si/Ｄi, where Si is the estimated amount of inventory of i in the intact distribution~~

channel and Ｄi is the estimated demand per day for i. Li is the estimated total production lead time for this firm. If demand for the
product in question grows in times of disaster (e.g., rescue materials or medical goods), then the estimation of post-disaster daily~~

demand Ｄi should be increased and that of inventory days Ii should be shortened accordingly.
Conversely, if the material/WIP/product inventories in the plant (and the final production lines) survive the disaster, then these can~simply be added to the estimated inventory, Si, through which the factory can buy additional lead time for recovery (e.g., longer Ti*)~~in the form of longer II, as well as shorter LI because the line can complete the first lot immediately after its restart by using
undamaged work-in-process on the spot. However, when making a firm’s ant-disaster plans, their assumption should be theabovementioned worst case of the complete inventory destructions rather than this lucky case.
If a customized product is made to order, e.g., without any product inventory, then the target lead time for restarting final production
~

~

^

~

is Ti* ≦ Wi －LMAXi, where Wi is the estimated waiting time or delay that customers may accept and LMAXi is the estimated maximum
production lead time for completing the order. Here it may be best to consider the worst-case scenario, in which, when the disasterstruck, the manufacturer was in the middle of final production of the longest-lead-time item and all the half-finished products were~entirely destroyed. In such a case, LMAXi is simply the final production lead time of the longest-lead-time item. If the calculated Ti* iszero or negative, this is not a realistic goal, so the firm may need to negotiate with the customers and emergency clauses should be
included in contracts to deal with situations arising from natural disasters.
Hence, depending upon the type of production, the target lead times for final production completion (Ti*) should take into account~~such factors as estimated product inventory levels (Si), estimated demand in times of disaster (Ｄi), delays that customers may^~

accept (WI), and maximum final production lead times (Li). A firm may also want to consider possible reduction of said lead times
~

(Ai).
3
Likewise, if the tier-2 (second tier) supplier of a sub-parts of part j, ij2, is also damaged by the disaster, then the target recovery
~

~

~

~

~

~

~

~

lead time is tij2* ≦ tij1* + Iij2 －Lij2 = Ti*+ Iij1 －Lij1 + Iij2 －Lij2, with a similar worst-case assumption that Iij2 is small and Lij2 is large.
~

~

~

~

The target recovery lead time for the destroyed tier k supplier is calculated in a similar way: tijk* ≦ Ti*+ Iij1 －Lij1 + … + Iijk －Lijk .

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1st suppliers) but also by indirect ones in the entire supply chain (e.g., Ti* and tijk* between the final
product manufacturer and any of the lower tier suppliers jk) wherever necessary, as anything canhappen at any point of the chain in time of disasters.4
It is worth noting that the destroyed tier-k supplier will be able to afford longer recovery lead~~times tijk* if the production lead times of all layers, Lij1 + … + Lijk are shorter, even when the finished~~goods inventories of all layers Iij1 + … + Iijk are relatively small. This is the strength in supply chain
recovery of Toyota-style just-in-time (JIT) manufacturers, which pursue shorter lead times through“good flows of design information.”
The basic calculations suggested above to set supply chain recovery goals indicate that thelikelihood of achieving the overall goal of supply chain continuity (minimizing delays) will be~

increased by two methods repeatedly mentioned in this book: adding buffer inventories (Iijk) between~

firms and/or reducing production lead times (Lijk) of the firms along the supply chain. Once again, we
believe that shortening lead times can simultaneously enhance the supply chain’s competitiveness androbustness, whereas adding buffers does enhance robustness but often by sacrificing competitiveness.
Moreover, operations of the JIT type of course involve maintaining certain levels of final
product inventories. For example, Toyota usually keeps about a month of product inventories in its
distribution system in the US. Past experiences with major disasters in Japan show that the target leadtimes for production recovery of manufacturers and supplies are typically two or three weeks. In any
case, all the firms involved in the supply chain for a given product will need to reach a consensus on
the target lead times for the whole supply chain as well as for each individual supplier.

2.2. Supply Chain Diagnosis and Remedies
Once the goals of flow continuity, minimum stoppage, and target recovery lead times are set for theentire supply chain, its leading firms should continually perform diagnoses to identify supply chain
weaknesses and eliminate or reduce them before the next major disaster occurs. In Chapter 3 wepointed out that there are at least four possible vulnerabilities of a given supply chain: dependence,
non-substitutability, invisibility and non-portability. Whenever downstream firms along the supply
chain (e.g., car manufacturers) single out certain parts or materials that they buy from their upstream
suppliers as “weak” in relation to the above four criteria, they should concentrate their anti-disaster
preparations and improvements on such critical items. As explained in Chapter 9, Toyota created acomprehensive supply chain database after the 2011 Great East Japan Earthquake to detect “risk items”
that would be identified from the points of view of single site supply (dependence) anddesign/process/material specificity (non-substitutability).
Keeping in mind the importance of detecting and strengthening weak points/links in the
supply chain, let us now discuss our findings concerning these four aspects of supply chain diagnosis
and possible remedies.

Dependence/Dispersion
After recent major earthquakes, Japan’s automobile industry has had to deal with frequent cases ofoverdependence of a buyer firm on a single supplier, particularly second- or lower-tier suppliers
4

The above calculation is based on a simplified worst-case scenario, but we can make more realistic assumptions by looking at the~actual paths of part and sub-parts jk to product i. Furthermore, while the inventory days (Iijk) may include both finished goods
inventories of the tier k supplier and material inventories of the tier k-1 supplier (e.g., the customer), the former may have to becarefully excluded from this calculation if it can be reasonably predicted that supplier k’s inventories will be destroyed together
with its production lines.

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providing specific items—the so-called “diamond-shaped structure” of a supply chain where a critical,
single-source supplier is at the lower or lowest tier of the supplier chain (Chapter 3). Examples ofsuch situations include the cases of Riken in 2007 (Chapter 4), Renesas in 2011 and Aisin Kyushu in
2016(Chapter 8).
Such dependence tends to occur in the following circumstances. First, when the parts inquestion are customer-product-specific, and especially when such products are domestic-productspecific, their demand tends to be limited, making multiple sourcing more difficult. Second, when
their production technologies require expensive special equipment, their minimum efficient scales
tend to increase and often exceed demand, making single sourcing of such items economically
preferable. Third, if the parts are high-value-added compact components with relatively lowtransportation costs (e.g., electronic parts and devices), their suppliers will find it more economical toconcentrate their production base and ship/export the items from one factory.
When a customer company identifies such supply chain dependence, it may simply ask its
suppliers to geographically disperse their production lines not only domestically but alsointernationally. As repeatedly argued in this book, provided that this structural change is compatible
with the competitiveness of the genba sites and of the supply chain, it should indeed be implemented,
since it may reduce dependence and improve competitiveness at the same time.
If, however, the current diamond-shaped structure is a result of sound strategy pursued by the
suppliers amidst global competition, the customer firms should be careful not to impose this change infear of overdependence, as supply chain competitiveness may be greatly reduced. The leading firms(e.g., the automobile manufacturer) will need to work together with their suppliers and adjust thefeatures of the supply chain to ensure that production dispersion will not mean sacrificing
competitiveness.
For example, an automobile firm may modify its product designs to adopt more common
parts in its different product models domestically and globally, expand overall demand quantities andmake dispersion of production lines economically justifiable. Yet, it must be very careful to makesure that doing so does not to destroy its models’ product integrity and differentiation (Clark andFujimoto 1990). The leader firm may also try to implement joint process innovations with its
suppliers, so as to make their production equipment more compact, inexpensive, and be able tooperate with lower minimum efficient scales, thereby ensuring that multiple production lines ofsmaller size will be competitive.
To sum up, in order to reduce a supply chain’s dependence while maintaining and improving
its competitiveness, upstream as well as downstream firms may need to collaborate and introducechanges to achieve both of the above goals at the same time, rather than unilaterally multiplying
supply sources due to fear of supply chain dependence.

Non-Substitutability/Substitutability
The problem of non-substitutability tends to occur when the production technologies and know-how
are unique to a certain supplier, but such supplier-specific processes tend to be the very source ofcompetitiveness. So, it may not be wise for the customer firm to hastily try to make the supplier’s
product-process design information substitutable, as this is likely to jeopardize the latter’s competitive
advantage, reducing its motivation to continue investing in its technical competences. Thus, the issue
of non-substitutability is often inseparable from the issue of commitment and trust on the part of the
supplier, which is an essential element to achieve supply chain competitiveness in the case of complex

9and architecturally integral products consisting of many product-specific parts, such as highly
functional cars.
One way to increase substitutability of production lines without decreasing the supplier’s
commitment is for the buyer company to clearly state that, should the situation arise, substitutive
production will be assigned to another production line of the same supplier, as opposed to anothersupplier. In this case, if the supplier in question, producing part X in its factory A, believes that it iscapable of commencing substitutive production of X in its factory B if A is damaged or destroyed, it
will be reassured that no orders will be lost. The supplier will need to transfer technologies and knowhow from factory A to B, but it will be able to preserve its distinctive capabilities. In actual fact, thisprinciple of “substitution within a supplier first” has been consistently followed by Toyota, according
to Chapter 8 of this book.
When the demand for part X is smaller, it may be best to try and simultaneously increase
substitutability and reduce dependence. For example, the automobile firm that buys part X fromsupplier Z may work with Z to (a) increase purchasing volumes through parts commonization, (b)make the equipment for producing X more compact and efficient, and (c) facilitate supplier Z’s
decision to have two lines in two different regions, making items that are similar to, if not the same as,part X. At the same time, the automobile firm may tell the supplier about its principle of “substitution
within a supplier first”, support the supplier’s capability building in normal times, and thenconsistently implement this policy whenever disasters actually occur.
In summary, as seen in the case of supply chain dependence, measures taken to improve thesubstitutability of parts production should be compatible with capability building and competitive
improvements that target the total supply chain, since such actions are necessary in the age of intense
global competition. A related issue not to be overlooked is that of mutual commitment and trust
between a product firm and its suppliers, as well as the communities around them, because production
substitution may lead to loss of employment opportunities for the local population.

Invisibility/Visibility
In recent years, the introduction of information technology (ICT) has played a crucial role in
improving the visibility of the entire supply chain. Toyota Motor Corporation, for example,
established a supply chain database of nearly all its parts, including about 4,000 items, 13,000
suppliers and 30,000 sites in Japan (Chapter 9). This extensive database obviously needs constant
updating and Toyota uses the cloud computing services of an external ICT vendor to maintain it.
It should be noted that Toyota has about 400 first-tier suppliers in Japan, which means thatthe vast majority of its lower-tier suppliers voluntarily provided information about their business,
although they did not have any direct contract with Toyota and, therefore, no obligation to disclose
their data. Thus, the database was set up thanks to a combination of advanced information
technologies and inter-firm relationships based on human trust. Toyota also declared that it intends touse the database only for disaster preparations/countermeasures and that it will never abuse its
suppliers by using information contained in the database in price negotiations.
This database dramatically enhances the visibility of the total supply chain. For example, theauthor happened to have a meeting with a Toyota manager in September 2015, when heavy rainscaused the flooding of the Kinu River mainly in Ibaraki Prefecture, to the north of Tokyo. The
manager said: “This flooding is awful, but one consolation is that our suppliers’ sites narrowly
escaped being submerged.” He then took out his smartphone that was displaying a real-time map of
the flooded area with the locations of some 30,000 sites, all of which were certainly above water.

10Real-time detection of damaged/intact supplier sites was impossible back in 2011 and the databasealso allows instant visualization of the total supply chain of each item (Chapter 9).
Supply chain visibility is a vital condition for quick recovery of damaged suppliers,
particularly in the aftermath of major disasters affecting very wide areas, like the 2011 Tohoku
Earthquake. If the affected suppliers cannot be identified quickly, no matter how outstanding thecompany’s recovery assistance capabilities are, the damaged sites cannot be reached in the first place.
In fact, one major problem that Toyota had in 2011 was that its initial rescue and recovery actions
were significantly delayed due to the invisibility of lower-tier suppliers. However, thanks to its“evolutionary capability” (Fujimoto, 1999) for building additional capabilities based on unexpected
events such as disasters, the company moved quickly and implemented the abovementioned database,called RESCUE. For now, it mostly covers Toyota’s domestic supply chain, so the next step would be
to expand it globally.
Additionally, the creation of the RESCUE database made not only lower-tier suppliers visible
to Toyota but also Toyota itself visible to these upstream suppliers, as many of them did not originallyknow that what they produced was used for the manufacturing of Toyota products. It is reasonable toinfer that realizing that they were part of Toyota’s supply chain and that the company may come tohelp them in case of future disasters increased their motivation and commitment to stay competitive,
so that they would continue to be selected by this supply chain. Hence, such efforts made to enhance
supply chain robustness will have also contributed to supply chain competitiveness.

Non-Portability/Portability
Portability of design information in times of disaster differs depending on the product/process. Someof the product-specific design information can be detached from the damaged production lines
relatively easily, whereas in other cases it “sticks” to the equipment and it is difficult to moveelsewhere.
In the case of flexible production lines, like machining processes that use numerical control(NC) or general-purpose machine tools, the product-specific design information, such as NC
programs and operators’ skills, may be moved from the damaged machine to another machine with nogreat difficulty. In stamping and molding operations, also, the product-specific design information isembedded in molds and dies that are detachable from the main equipment, so it is portable or directlytransferable, in this sense. In the above cases, it is usually possible to set up a substitutive production
line relatively quickly by removing from the damaged equipment the dies, tools, jigs, and programs
containing the product design information. These will then be transferred to another genericproduction line, adjustments and alignment to the alternative equipment will be performed, and once
test operations are completed production can be started on the new line.
Even when the dies and molds are completely destroyed, as shown in Chapter 3 (Figure 4), it
might be possible to move upstream along the engineering chain, obtain the original product orprocess design information and quickly create replacement dies and molds for on-the-spot recovery or
substitutive production. We may call this indirect transfer of design information via upstream productdevelopment resources.
As for special-purpose machine tools, the product-specific design information is embedded in
the main body of the hardware itself so that, if the machines are destroyed, so is the product design
information. However, the work done by special-purpose machines may be replaced by NC or
general-purpose machines, although their speed will be slower and costs will be higher. That is, theproduct-specific design information embedded in the machines’ hardware may be indirectlytransferred to NC programs or versatile operators’ skills for substitutive production by means of NC

11or general-purpose machines. One such example was the Aisin Seiki fire (Chapter 5; Nishiguchi &Beaudet 1999), where the tools recovered from the ashes were sent with the original part drawings toseveral many machining suppliers. Skilled workers at these suppliers read the drawings andreproduced the parts, which thus had identical product design information.
Unlike in the above cases of ordinary machining and forming operations, design information
may be less portable in process industries that require precise operations, such as high-performance
functional chemicals, in which adjusting the “recipe” to each individual piece of equipment is difficult.
Precise process industries also differ from forming-machining-assembly industries in that the productdesign information is not provided by engineering designers but by the materials and catalysts
themselves. In a sense, the latter may be regarded as a self-organizing micro-assembly process, inwhich human intervention is only indirect—opening/closing valves, controlling temperature/pressure,and governing timing/volume of inputs and outputs for the chemical reactions. Because of thisindirect control over the design information, adjusting the recipe to the new equipment may take along time, which is also the case in scale-up jobs during normal production.
Even so, following the 2011 Tohoku Earthquake, many chemical plants in the affected areas
started substitutive production fairly quickly by transferring and adjusting the recipe information toother plants outside the Tohoku district (e.g., Kaneka’s Kashima vinyl plant, Chapter 1).
Portability of design information is also an issue in operations relying on extremely precise
control or alignment, for instance in the preprocessing of semiconductors, like the microcontrollers
and ASICs manufactured at the Naka plant of Renesas Electronics (Chapter 1). Since advanced
semiconductor preprocessing requires alignment precision on a sub-micron or nanometer scale,product-specific circuit design information embedded in the masks tends to “stick” to the equipment(von Hippel, 1994). Hence, readjusting both the damaged original equipment and the replacement
machinery was expected to be a very difficult task and the recovery lead times of the Naka plant were
initially estimated at several months to a year. Nevertheless, about half of the items were moved to
substitutive production sites in other regions of Japan—showing a certain level of design information
portability— and, also thanks to effective inter-firm help by customer companies, the resumption ofNaka’s production was actually achieved within about three months. And yet even so,
microcontrollers had the longest recovery lead times and the greatest impact on a wide range ofindustries worldwide in the aftermath of the 2011 Tohoku Earthquake.
To sum up, products characterized by extremely high levels of product-process precision andadjustment, such as highly functional chemicals and advanced semiconductors, should be watchedwith special attention and steps should be taken to improve their portability in normal times.

3. COUNTERMEASURES AND PREPARATIONS
3.1. Combining “Recovery on the Spot” and “Substitutive Production”
When the supply chain’s leading firms (i) set and share their goals concerning total supply chain
continuity and recovery lead times and (ii) continually conduct supply chain diagnoses to identify
weak nodes/links and risky items, while also concentrating their capability building efforts on kaizen
improvements during normal production, the next challenge for the supply chain is to pull together
and achieve complete recovery if and when a major disaster strikes its industry, firms, and sites.
Traditional countermeasures—like adding buffer inventories, switching to standard/common
parts, duplicating production lines or moving lines elsewhere—can be adopted depending upon thesituation, but they have to be compatible with the goal of improving supply chain competitiveness in
the long run. In other words, if adding buffers results in significant competitive disadvantages in12terms of lead times, if dualization of production for every item leads to below-minimum-efficientscale operations, and if standardization/commonization of parts design decreases product design
quality, such traditional countermeasures may not be advisable. It is worth noting that a number offirms in Toyota’s supply chain moved some of their production facilities from the central part ofJapan, a seemingly more earthquake-prone region, to Tohoku (North-East) and Kyushu (South-West)but, in a twist of fate, both were the areas struck by big earthquakes.
In any case, capability building efforts aimed at reducing dependence, non-substitutability,
invisibility, and non-portability require the active collaboration of the firms and sites involved in the
supply chain. At Toyota, for example, the order of priority concerning permanent countermeasures for
supply chain robustness is said to be: (i) dispersing production sites (reducing dependency), (ii)disaster prevention (gensai in Japanese) at each site, (iii) adopting more common/standard parts, (iv)adding inventories (but only for a small number of items), in this order.
By combining individual countermeasures, the firms and genba facing a major disaster haveto plan and implement an effective course of action, or recovery project, both at the level of eachproduct/part item and in terms of the total product/process mix of each firm. As already discussed inthis book, at the level of each product/part item, there are two basic types of recovery projects:
recovery on the spot and substitutive production.
In terms of the total product/process mix of each firm in the supply chain, we argue that these
two anti-disaster measures should not be treated separately but regarded as mutually integrated partsof the overall anti-disaster capabilities of firms and industries. In other words, the firms and sites ineach industry’s supply chain need to build capabilities for both rapid recovery and rapid substitution.
Actors need to be flexibly combine or switch between these two approaches, since post-disastersituations are unique each time and change rapidly and unpredictably.
One combined strategy at the firm level may be called virtual dualization, and it is the
combination of quick recovery of the damaged site itself and quick substitution by transferring design
information to an intact production line. This means that a line that is potentially flexible is actually
made flexible, so that the two lines are treated “virtually” as dual tooling lines, although they may
make different products in normal times.
Let us now discuss quick recovery and quick substitution. Subsequently, we will illustratevirtual dualization later in the chapter.

3.2. Quick Recovery on the Spot
Principles and Trust
We will briefly summarize here this book’s discussion of the principles, practices and capabilities
needed for quick on-the-spot recovery of damaged production equipment and lines.
The companies that play a leadership role in the supply chain in question (e.g., “the leading
firms,” which in many cases will are the downstream product companies) should propose policies andprinciples that the other firms and sites in the supply chain can accept and share. Relationships rooted
in mutual trust will provide a strong foundation for such policies and principles. For example, basedon Toyota’s principles, which the company has repeatedly declared, priority is given to the recovery
of its damaged suppliers’ production lines over substitutive production and that, if substitution is
unavoidable, it chooses other lines of the disrupted supplier over other suppliers (Chapter 8). Such a
declaration made in normal times will motivate upstream suppliers to commit themselves to this
supply chain and improve their competitive and anti-disaster capabilities simultaneously.
Here, again, supply chain robustness and competitiveness are treated in an integrated manner.
Substitutive production may eventually be chosen as a temporary or permanent measure but, if the13decision is taken only after the supply chain leader has spared no effort to help in the recovery of thedamaged line, this hard choice is likely to be found acceptable by members of the supply chain andthe trust relationship among them can be expected to continue.
One may argue that Toyota’s readiness to help damaged sites may create a moral hazard on
the side of the suppliers, but the intervention by Toyota in the recovery process is also an opportunity
to evaluate a supplier’s competitive capabilities. In fact, Toyota uses the recovery process as anopportunity to improve the damaged suppliers’ competitive capabilities as well.

Supply Chain Triage
When a major disaster occurs, each leading firm engaged in the recovery assistance activities should
quickly set up a temporary organization that will serve as a “supply chain recovery assistance center”
within the firm’s department or division that has the greatest responsibility for supply chain
management (e.g., production control, purchasing, logistics, etc.) and appoint a senior manager ashead of the organization. First, decisions must be made about which sites need rescue and recovery
assistance, since the resources for this activity are usually limited. This first step, which we may call
“supply chain triage”, is particularly important when a disaster affects many suppliers, as in the caseof the 2011 Tohoku Earthquake. By using all possible sources of information, the leading firms in
supply chain have to promptly classify potentially affected suppliers into different categories, such as:(1) “Intact” (little or no damage and therefore there is no need offer help); (2) “Substitute” (there is nohope for quick recovery due to complete destruction); (3) “Recover” (quick recovery within the target
lead times is highly likely, if recovery assistance is provided by the leading firm or firms); (4) “Both”(with assistance, quick recovery may be possible, but as it is not a certainty, substitute production
should also be pursued).
Assistance to damaged sites from the leading firms will be needed in cases (2), (3) and (4).
Efforts for on-the-spot recovery need to be concentrated on those suppliers classified as (3) “Recover”
and (4) “Both”. On the other hand, assistance for substitutive production will be needed in cases (2)“Substitute” and (4) “Both”. Hence, based on the initial triage, the leading firms will need to makequick and reasonably accurate plans to allocate resources among the suppliers and activities andcontinually update these plans.
Recovery on the spot is usually preferable to substitution because it improves motivation atdamaged sites, while also avoiding the possibility of capacity shortages at substitutive productionlines. However, lead times for on-the-spot recovery tend to be more unpredictable, since the realextent of the damage may only be fully revealed as the recovery work goes on.
If the initial triage classification is (4) “Both”, the leading firms and the suppliers in question
should start preparations for both on-the-spot recovery and substitution, while continually checking
the progress made, particularly of the former. If they later become confident that sufficiently quick
on-the-spot recovery can be achieved, then they may stop preparations for substitutive production(e.g., reclassify from (4) “Both” to (3) “Recover”), provided of course that substitutive production has
not already begun. Alternatively, they may opt for dual production at both the recovered line(s) andsubstitutive line(s), at least temporarily, if they judge it best for their future preparedness andflexibility. In any case, the leading firms should give priority to the damaged lines classified as (3)“Recover” or (4) “Both,” while also continually checking the overall situation and changing
categories whenever necessary.

14
Recovery Resource Planning
Once the leading firms decide which damaged sites need help, they should assemble a small “advanceteam” for each of them, choose feasible means of transportation and reach the genba as soon as
possible.
The advance teams may include different members, depending on the types of affected
processes (e.g., machining, assembly, chemical) as well as the type and severity of the damage (e.g.,collapsed building, fallen equipment, fire, flooding). However, the typical candidates are managers
and engineers in charge of supply chain management (e.g., production control, purchasing, andlogistics), plant building engineering, and communication facilities. The advance team should also
include someone who is capable of quick and accurate judgments/decisions/actions who can serve as
the recovery project planner. The skills that such leaders will need to be effective should be developedin normal times primarily through on-the-job training in intensive problem solving (e.g., kaizen
activities), which may be supplemented by/or formal training courses. Those who could potentiallybecome such leaders and members of the advance team will obviously work in different departments,
so the leading firm should prepare a list of candidates and keep it constantly updated.
When they reach a damaged site, the members of the advance team should see the plant’s
managers to gather information on employee safety and physical damage, inspect the damaged site,
and visit the surrounding community to find out about their critical needs. The team should then makean appropriate recovery plan to be used by the main recovery assistance team that will take over theactivities from the advance team. The recovery plan should include the following: (i) the size of themain team and required types of expertise; (ii) recovery actions needed and their sequence; (iii) types
and quantities of tools, equipment, and materials needed for the recovery; (iv) accommodation andmeans of transportation available to the main team; (v) orders for the initial provision of food, water,and other rescue materials for the surrounding community, employees at the damaged site, and themain team, along with a replenishment schedule; (vi) organizational design of a joint recovery project
team where recovery assistance team(s) will work with the damaged site’s own workers and managers,
including designation of the leaders, creation of specialized units,
reporting/instruction/communication channels, timing of information-sharing meetings, and othernecessary tasks.
The elements of the recovery plan should be constantly reevaluated as the situation at thedamaged genba evolves, but quick and effective initial planning will dramatically enhance the speed
and effectiveness of the subsequent recovery processes, as in the case of front-loading problem
solving in normal engineering (Thomke and Fujimoto 2000). We may call such early planning:
Rescue-recovery Requirement-resource Planning or “RRP”.
It is worth noting that, unlike MRP (Material Requirement Planning) or MRP II(Manufacturing Resource Planning), RRP cannot fully rely on computers. Ultimately, the “computing
power” of the brains of the leader and members of an advance team will be indispensable as they walkaround the damaged genba, estimate the type and severity of the damage, identify the recovery
activities and their sequence, and quickly calculate the approximate quantity of required resources on
the spot. This is exactly what Mr. A did at the genba struck by the 1991 Flooding and the 1995
Earthquake (see Chapter 8).
Building Trust and Encouraging Each Other
There is another intangible resource that is indispensable for the recovery of damaged sites, namely,that there exists a shared sense of commitment and trust among the surrounding communities,
affected suppliers, and the recovery assistance teams sent from the supply chain’s leading companies.

15
Without such teamwork—or a “one for all, all for one” spirit—at the damaged genba, quick recovery
is difficult even with high individual skill levels and an abundant supply of physical resources. So,
one of the important tasks of both the advance and main recovery assistance teams is to promote
relationships based on trust and provide mutual encouragement to all those involved in the recovery
effort, including simply cheering each other up.
At the sites that have experienced severe human and physical damage, it is quite natural for
workers and people in the community as a whole to be distressed and become defensive and skeptical.
In such a situation, the recovery teams coming from the outside may have to take a leadership role inpromoting a positive atmosphere. However, such efforts should not be done forcefully but rather
through persuasion, for example, by showing a constructive spirit through one’s actions.
In disaster scenarios, suppliers often fear that a customer company may rush to a damaged site
only to try to move tools, equipment, and inventory to another location, in order to start permanent
substitutive production somewhere else, thereby abandoning the affected genba. However, for thoseleading firms that follow the aforementioned policy of “recovery on-the-spot first”, the advance teams
should not only clearly state this policy verbally, but also show it by immediately initiating practicalactions that demonstrate a commitment to on-the-spot recovery.
Support actions of the advance and main recovery teams should also be directed toward thesurrounding local communities. We should never forget the reality that any manufacturing site,damaged or intact, belongs not only to the parent company but also to the community living around it.
The surrounding community relies on the employment and purchasing power provided by the site,whereas the site itself needs the legitimacy provided by the community. Therefore, if a recovery
assistance team comes in and displays a “production first” or “my company first” attitude, this willdiminish the legitimacy not only of the leading firm but also of the damaged site in the eyes of thesurrounding community. This is one of the reasons why initial assistance should be provided to thesurrounding communities as well, particularly in cases where the local government’s relief operations
are slow and insufficient.
The advance team’s mission to provide the damage site and surrounding community with theintangible asset called trust will pave the way for smooth collaboration between the main assistanceteam and people from the damaged supplier. Thus, for example, we see that Toyota has been pursuinga very consistent principle of “human rescue first, community second, production third” and“recovery of Toyota’s production lines last” in times of major supply chain disruptions, and it is selfevident that a selfish “recovery first” or “me first” mentality will not work in such extreme situations.

Quick Team Assembly
After the preparatory work carried out by the advance team, it is the main recovery assistance team’s
turn. Based on the initial RRP provided by the former, the supply chain’s leading firm(s) should
quickly assemble and prepare the main recovery assistance team(s), using the lists of capable people
compiled from previous recovery experiences and those with particularly high skill sets in production
improvement (kaizen). Such lists need to be up-to-date, and therefore must be constantly updated.
Those who are selected as potential rescue team members should, in turn, keep this possibility in mind
and make sure that they maintain the required skills and that they are mentally prepared to instantly
swing into action.
Moreover, a rule needs to be instituted during normal times and followed by section managers
and those above them that, if the need arises, these potential candidates must be immediately released
from their present duties in order to travel to the damaged site without delay. In other words, leading
firms should make sure that all employees understand that a mentality that says “my section first” is16never allowed in an emergency situation. This same approach is also needed when special orders
come from the advance team, such as asking section A to send its special expert B to the team, even if
this person was not on the pre-specified list.
Lastly, potential team members should train in a variety of skills, including traditional
techniques that may have been abandoned but are still helpful when modern equipment is not usableor accessible due to severe destruction, energy shortages, or power line stoppage.

Quick Implementation
Once the main recovery assistance team arrives at the damaged site, it must move very quickly andaccurately. Past experiences show that it takes an ineffective team much longer than an effective one
to complete the same recovery task.
Busses and trucks, owned or chartered by the leading firm, are often used to transport theteam, recovery materials and rescue provisions to the damaged site whenever feasible. Travelling to
the site together allows the main recovery assistance team to use all the initial information provided
by the advance team and begin creating a detailed recovery plan on its way to the genba (frontloading problem solving). With such preparations, the team can start working immediately upon its
arrival. Potential bottlenecks and critical paths should be identified before arrival and the sequenceand priorities of the recovery activities should be discussed and shared among the team members.
However, the team should not forget that their first task is to take care of the employees, their families
and the surrounding communities by providing rescue provisions and helping them whenever possible.
After the team’s arrival, the abovementioned work plan should be discussed with theemployees of the damaged site and modified accordingly, as there is often additional information thatthe assistance team did not know until they arrived at the site. Since it is natural for people at thedamaged genba to be unsettled and confused, the recovery team in actuality often has to take a leadingrole, but this should be done through suggestions and assistance and not by ordering or taking
imposing actions. The main recovery assistance team should coordinate closely with employees of thedamaged site by quickly forming a joint recovery project team, with a senior manager of the damagedsite appointed as its head. All the elements of the joint team’s structure have to be agreed between thetwo firms in advance, as mentioned above.
The recovery work should be conducted in a timely and accurate manner throughcollaboration between the supplier’s team and the recovery assistance team. If the plan is to perform
various tasks simultaneously, then specialists should be deployed to the right places and start working
at once, but flexible redeployment and coordination is needed, as anything can happen in suchsituations.
Conversely, if the recovery project requires sequential processes (e.g., fixing pipes first andelectrical equipment next), the team will need to have multi-skilled specialists who can perform not
only their specialized tasks but can also do other things reasonably well (e.g., a piping specialist who
can also do simple electrical wiring), while also helping one another in each sequential task. An
ineffective approach to recovery, which should be avoided, is a combination of sequential activities
and a complete lack of multi-skilled personnel because, in such cases if the sequence is “taskＡ→task
B”, then the B specialists will be idle while task A is going on, and vice versa.
Whether or not people from the damaged site are able to assume real leadership roles, theleading company’s main recovery assistance team will need to exercise effective, yet nondomineering, leadership at one level or another, since crisis management is a highly orchestrated job
marked by constant changes and uncertainty. However, outside individuals should exercise such

17
leadership not by abusing their authority or power but by persuasion, suggestion, assistance, logic,
and sympathy. The damaged site is, after all, not owned by the people providing support from theoutside.
This pattern of effective implementation of joint recovery tasks—namely job simultaneity,
multi-skilling, supplier involvement and strong leadership—is strikingly similar to that of competitive
product development projects for coordination-intensive products, such as automobiles (Clark andFujimoto 1991). In a sense, this is a natural consequence of the fact that developing a highperformance car and rebuilding a damaged manufacturing site both require a highly coordinatedproject team of multi-skilled specialists.

3.3. Quick Substitutive Production
Substitution with Design Information Transfer
As mentioned earlier in this book, quick on-the-spot recovery and substitutive production are twobasic types of recovery projects that leading firms in the supply chain may initiate for eachproduct/part item affected by a supply chain disruption. Let us now discuss the course of action andcapabilities necessary for quick and effective substitutive production. We will focus on the concept ofdesign information transfer.
If a supplier has two product lines making a product of identical design information, thenthere is no need to transfer the design information from the damaged line to the intact one. In cases
where there is such dual tooling, or what could be called “actual dualization” of production lines, thesupplier will simply increase the production volumes on the intact line (provided the line is notalready running at its absolute maximum capacity) to make up for the production lost on the damaged
one, while also rerouting the supply chain accordingly. This measure can be carried out by using afirm’s ordinary manufacturing capabilities and production systems.
We will therefore focus on the case in which a firm needs to develop additional capabilities in
response to a major disaster—substitutive production with transfer of critical design information froma damaged line to an intact line that makes similar but different products. Possibly with the help of theleading firms, the supplier in question will have to carry out the following activities: detaching
information or duplicating information, transferring information and re-embedding information.

Detaching Information
First, the affected manufacturing site has to “detach” the product-specific design information from thedamaged line, so that it can transfer it to the intact line. How to do this depends upon the “portability”
of the critical design information in question. Suppose that such critical design information was intact
in the damaged production line. If it is a line of stamping machines, dies can be detached relatively
easily. If it is an ordinary NC machine tool or a robot, the motion control programs and cutting tools
can be easily detached from the machine as well. Product-specific recipes at a chemical plant may berelatively portable too, as long as said plant is fully standardized and digitized. Yet, if the recipe isembedded in tacit knowledge and/or contained in complicated documents about operating procedures,
then the control room operators may have to move as well, at least temporarily.
On the other hand, if it is a line of special purpose machine tools or welding jigs dedicated toa single product (e.g., a high-volume automobile engine block machining line), then the critical design
information is embedded in the entire hardware of the equipment, so the supplier may have to detachthe whole piece of equipment from the floor or the bed plate by pulling out the anchors. The chancesthat a large piece of equipment might be wholly intact when the production lines are destroyed will bemuch lower than in the above cases of tools, dies, and programs. In addition, as the critical design

18
information is embedded in said large and bulky equipment, technicians specializing in installing,
maintaining, and demolishing heavy machines may have to be called in to complete the detachingwork.

Duplicating Information
If the critical design information specific to the product in question is damaged together with the
production line, then the supplier will have to reproduce it by moving upstream along the engineering
chain to obtain the original product/process design information. Retrieving three-dimensional CADCAM product information and reproducing physical dies of identical shape is a typical example ofdesign information duplication.
The capability required for this task is nothing but the capability a firm must have for quick
product-process development (Clark and Fujimoto 1991). This is particularly true when the destroyed
critical design information is not portable, so that the whole production line has to be reproduced fromscratch.
Duplication of product-specific design information after a disaster, rather than investing in
two identical lines (dual tooling) before a disaster, will be cost saving if having dual tooling in normal
times would excessively reduce capacity utilization ratios and increase fixed cost burdens, and if the
supplier is capable of reproducing the tools and dies quickly. In other words, keeping duplicable
design information in normal times, instead of having physically duplicated tools and equipment, is acompetitive way to prepare for disasters if the firm has quick product-process development
capabilities.
Transferring Information
The work of moving the critical design information from the damaged line to the intact one will differ
depending upon the nature of the medium on which the design information is embedded. If what istransferred is the software embedded in digital electronic media, this information transfer will be
nothing but telecommunication that is completed instantly. If it is physical dies/tools/equipment, thenit will involve transportation of heavy machinery.
The substitutive production line to which the design information is transferred may be a line
in another plant of the same supplier, a line of its subcontractors or customers, or even a line incompetitor’s plant, but the social or human implications of substitution should be carefully consideredin this case. For instance, if the whole production line moves from the disaster-affected site to anotherlocation, particularly if it moves to a plant of a customer or competitor, people may interpret this as apermanent loss of that line, unless there are clear plans to move it back to the original location oncethe original site is restored.
Thus, not only technical/economic aspects but also social/ psychological perspectives should
be taken into account by both suppliers and leading firms when transferring design information.
Re-Embedding Information
Once the critical design information, whatever its form, arrives at the substitutive production line, thetransferred deign information has to be re-embedded into the substitutive production line.
Since the two production lines are not identical, various types of adjustments will benecessary, such as rewriting of NC software, realignment of dies and machines, modification ofrecipes to fit the new plant, retraining of operators, and so on. In the case of highly functional
chemical plants, for example, detaching recipes from the damaged plant may not be a major problem,
but quickly and accurately re-embedding them into the substitutive plant may be a challenging task.

19“Evacuation Drills” of Design Information
As a whole, the quick start of substitutive production through detaching or duplicating, transferring,and re-embedding is a complicated task. So, if the supplier in question already has two productionlines that make similar products, it should conduct “evacuation drills” of critical design information
between the two lines to increase the chances of keeping its orders even if one of its sites is destroyed
and quick on-the-spot recovery is difficult. During these drills, the supplier, possibly with theassistance of the leading firm, will need to try different ways of successfully achieving the substitutive
production indicated above, such as by quickly detaching, transporting and readjusting dies, quickly
reproducing and readjusting new dies, and so on. Such drills need to be conducted in both directions;that is, both plant must be made capable of quickly substituting the production of the other.
Suppose, for example, that a supplier’s target recovery lead time for an item is two weeks. If
the design information evacuation drills make the supplier capable of starting substitutive production
inside the company and within the set time, then it will likely be able to keep the job even if a disaster
causes damage to a production line that is so severe that the line’s quick recovery seems impossible.
Evacuation drills of critical design information are useful not only to suppliers in general but
also to each specific plant, in order to increase the chances that employees from damaged sites will beable to move to the substitutive lines and keep their jobs and that those jobs will come back when therecovery of the damaged genba is complete.

3.4. Supply Chain Virtual Dualization
What is Virtual Dualization?
We have so far discussed two main ways of responding to supply chain disruptions for eachindividual product/part item, e.g., quick recovery on the spot and quick substitutive production. The
leading firms in a supply chain, however, may want to combine these two methods rather than only
use them independently, so that recovery and substitution may be integrated into a morecomprehensive process for achieving total supply chain robustness. We will examine one suchcombined method, which has been observed and discussed various times in the present book: virtual
dualization or virtual-dual sourcing.
Suppose that a supplier has at least two “similar” production sites in different regions andmany part items to be produced. Here “similar” means that the products and processes of the two sites
are similar enough to make quick substitution between them possible within the target lead times.
Suppose also that the quantities of demand for each item produced at the two sites are rather small, so
it is impossible to achieve minimum efficient scales if each is produced on both lines. Therefore, inthis case, the competitive product-process configuration for this supplier is to produce each item atonly one production site.
This means that, if a major disaster severely damages one of these sites, the supplier has toopt for either quick on-the-spot recovery or quick substitution or both, depending on the damage
suffered. However, if the firm has sufficient capabilities to keep within target lead times and costs
regardless of the severity of the damage, by using quick recovery and quick substitution in flexible
ways, we may say that in effect this supplier can respond to any major disasters as if it actually had
two identical production lines. This is why we call the two lines “virtual dual”.
From the standpoint of the producers of the final product (e.g., car manufacturers), thisvirtual-dual system and the capabilities to be able to execute virtual dualization are also preferable, as
they will increase the probability of achieving the target lead times for the total supply chain,

20
regardless of the type and severity of future disasters. Furthermore, the virtual-dual solution will be
more cost effective than double tooling (actual dualization), which causes fixed cost penalties due to
producing below the minimum efficient scale for each item.
For a small local supplier that has only one production site, pursuing virtual dualization on its
own does not represent a viable option, so such small suppliers may have no choice but to fortify theirproduction site and build up capabilities for rapid on-the-spot recovery. However, such small firms
may choose to team up with other small firms with “similar” products and processes so that, in timesof emergency, virtual dualization may be jointly carried out by a group of small suppliers.
In industries with a large variety of parts that are specific to a customer’s product, such as
automobiles, it is impossible for all the suppliers in the total supply chain to have actual dual/multiplelines (or dual/multiple tooling) that are also cost competitive. If, on the other hand, the leading firms
in a supply chain and suppliers work together to improve capabilities for both rapid on-the-spot
recovery and rapid substitution and combine them flexibly to create a virtual-dual system, such a
supply chain will be able to achieve a reasonably high level of robustness without sacrificing costcompetitiveness.

Actual and Virtual Dualization
It is important to stress that virtual dualization does not exclude actual physical dualization, or having
multiple lines that produce products of identical design information. As discussed earlier in this book,
adopting actual dualization for certain items does not represent a problem, and may even be advisable,
as long as it does not sacrifice competitiveness, because the cost to attain supply chain recovery isusually lower if another identical line exists.
Stated more specifically, if a particular item can be produced at all the substitutableproduction lines in volumes at or above the minimum efficient scale per period and lot size, with all
fixed equipment costs (including set-up-change costs and transportation costs) taken into account,then having two or more production lines, whether dedicated or mixed model lines, is preferable
because, in an emergency, target lead times are likely to be shorter and the costs for substitution lower
than if other countermeasures are adopted, like design information transfer.
From the standpoint of the overall product-process combination of a typical firm in an
automotive supply chain, however, it is unlikely that there will be very many product/part items thatcan reach the production volume levels needed to justify actual dual/multiple production from acompetitive standpoint. For example, suppose that a second-tier supplier of items used in brake parts
has two plants of similar sizes (plant 1 and plant 2), produces one hundred different items for multiple
customers, and only twenty items achieve their minimum efficient scales when produced at bothplants. The most competitive product-process configuration for this company would be actual
dualization (dual tooling) for the twenty top items and single factory production for the rest, forty
items at each plant, for instance. If a major disaster hits factory 1, while dealing with on-the-spot
recovery, the supplier will simultaneously carry out substitutive production expansion at factory 2 forthe twenty top items and design information transfer to factory 2 for the other forty items. This
supplier will still need to have sufficient capabilities for virtual dualization even though some of its
products can rely on actual dualization.
To sum up, we argue that, in the multi-product production that is common today, actual
dualization will be possible for some high-volume items, but it would make the most sense to adopt
such dual tooling as part of a larger virtual-dual production system for supply chain robustness.
Leading firms in a supply chain and suppliers should both make continuous efforts to increase
the number of actual dual production items, by reducing fixed costs and minimum efficient scales

21through process innovations, by reducing set-up-change costs, and through lowering efficient lot sizes
through kaizen, by redesigning the items as common parts across models and countries to increase
volumes, and so on. And yet even so, it will still likely be difficult for all the items that they produce
to be made using actual dualization without sacrificing competitiveness. Thus, firms need to build
capabilities for virtual dualization even when actual dualization is possible for some of their productlines.

Principles and Logic of Virtual Dualization
The basic rules and course of action for virtual dualization can be illustrated as follows. Again, thegoal is to try and achieve supply chain competitiveness and robustness at the same time.
Choose a competitive product-process configuration for normal competitive environments. Each
production line can be either flexible (mixed model) or specific (dedicated). Each productitem can come from either single line production or multiple line (e.g., actual dualization)
production.
When a disaster/disruption happens, choose appropriate countermeasures. If the ultimate goal of
the supplier is to recover the damaged plant and return to the original configuration, which is
expected to still be competitive, then the firm can choose between “recovery only” and “bothrecovery and substitution”. Choose “recovery only” whenever the estimated recovery leadtime (R) is shorter than the target lead time (T) or substitution lead time (S). Substitution is
not needed in this case. Choose “both recovery and substitution”, meaning that substitutive
production is used temporarily until recovery, when the estimated substitution lead time (S) is
shorter than the recovery lead time (R). The firm may use its discretion when S≦R≦T.5 In
any case, continue recovery activities for the damaged line in parallel with starting
substitutive production. It should be underlined that free-of-charge assistance by leading firms
in the supply chain is expected in all cases, so recovery cost is not considered here for thesake of simplicity.
When substitutive production is chosen, expand production and change shipping routes in cases
where actual dual production had been adopted before the disaster. Otherwise, detach or
duplicate, transfer, and re-embed design information from damaged lines to “similar” back-up
lines in the form of tools, programs, skills, etc.
When production can be resumed through either “recovery on the spot” or “(temporary)
substitutive production”, start whichever occurs earlier.
When the damaged line is recovered, revert to normal production in the original product-process
configuration. If recovery proves to be difficult and time-consuming, look for a new
configuration. Configurations may also be changed in the long run, but such changes should
be made based primarily on considerations of competitiveness, not fear of future disasters.
Figure 2 is a simple model of the virtual-dual rules mentioned above, with 2 production lines and 2
products, assuming that the firm in question was producing products A and B on production lines 1
and 2 in a competitive way prior to the disaster. The three possible product-process configurations are
as follows:

5

Using the expressions here, choose “recovery only” if R≦T or R≦S. Chose “substitution only” if S≦R. The case where recovery

is achieved in time but substitution starts even earlier (S≦R≦T) is an indeterminate case. A firm may choose between “recovery
only” and “both recovery and substitution.” The latter means temporary substitution until recovery is complete.

22
Figure 2 A Model of Virtual-Dual Sourcing （2 Product, 2 Lines）(2) disaster →disruption(1) normal
time＝in operation(3) reopening
time＝out of operation
Line 1 Line 2
Line 1 Line 2（A only） （B only）

Case ①2 Specific(A / B) Lines

Line 1 Line 2（damaged） （back-up）

Product AA

Product B

B

recoveryBtransferA
substitution

B

recoveryA

continuous capability-buildingLine 1 Line 2（A & B） （A only）

Case ②
1 Flexible Line
1 Specific Line

A

Line 1 Line 2
Line 1 Line 2（damaged） （back-up）

Product AA

Product B

B

BtransferA
substitution

B

recoveryALine 1 Line 2
Line 1 Line 2（A & B） （A & B）

Case ③2 Flexible（A & B）Lines

Line 1 Line 2（damaged） （back-up）

Product AA

Product B

B

BtransferA
substitution

B

Figure 2. A model of virtual-dual sourcing (2 product, 2 lines).
Case (1): Two specific lines (line 1 for product A, line 2 for product B), no actual dualization.
Case (2): One specific line and one flexible line (1 for A and B, 2 for A), actual dualization for A.
Case (3): Two flexible lines (1 for A and B, 2 for A and B), actual dualization for both A and B.
Product A in Case (2) and products A and B in Case (3) are cases of actual dualization, which
the supplier recognized as competitive (e.g., achieving minimum efficient scales at both lines, 1 and
2) in normal times.
To summarize, virtual dualization is a capability-oriented countermeasure against majordisasters that aims at both supply chain competitiveness and robustness through collaboration between
leading firms in a supply chain and suppliers.
First, the firms in the supply chain jointly build competitive capabilities for flexible and floworiented manufacturing. Leading firms in a supply chain often support the capability building of
suppliers through kaizen (improvement of flows).
Second, firms choose product-process configurations (e.g., what is produced where) by taking
into account the capabilities and competitiveness of each site and product. Dual tooling, or actual
dualization of the lines for each product/part, should be chosen only when it is compatible with thecriteria for competitiveness.
Third, the leading firms in the supply chain and critical suppliers jointly build anti-disastercapabilities in terms of both (i) quick recovery of the damaged line and (ii) quick transfer of design
information from the damaged line to the intact lines. The leading firms at the core of the supply
chain should take the initiative here, because they usually have much more experience in supply chain
disruptions. These anti-disaster capabilities share many characteristics with flow-oriented competitive
capabilities, as they are both related to management of design information flows.

23
Fourth, if a disaster destroys the production sites of suppliers, leading firms in the supply
chain quickly help them recover the production lines that have been damaged. Substitutive production,with or without design information transfer, may additionally be adopted, but it is mostly regarded asa temporary measure until damaged lines can reopen.
Fifth, assuming that the original configuration was already competitive prior to the disaster,
the general consensus within the supply chain should be that the production jobs will eventually
return to the damaged sites once they have been recovered. This “recovery first” principle ispreferable not only from the standpoint of supply chain competitiveness but also to build relationshipsthat feature trust between firms producing final products, suppliers and communities, which in turn
becomes the source of long-term competitiveness.
Virtual dualization is a set of principles designed to contribute to achieving supply chain
competitiveness and robustness at the same time, particularly in the case of complex integral productsthat contain many product-specific parts, whose design and production require intense coordination
between leading firms and suppliers. Different reasoning may be better suited to different types ofindustries, but the key task for all industries is to establish flexible but internally consistent principles
before the next disaster strikes, so as to minimize confusion and speed up recovery.

3.5. Preparing for Future Disasters
The present book explored a capability-building approach to supply chain robustness against majordisasters. Rather than focusing only on business continuation and anti-disaster countermeasures, we
tried to propose a more balanced view between supply chain competitiveness and robustness. We
selected case studies of industrial sites, or genba, to extract the main principles and logic behind theiractual activities and practices before and after major disasters. In addition, we looked not only at the
managerial/operational side but also the organizational/social aspects of recovering from destructive
disasters.
We chose manufacturing firms in Japan in the post-Cold War period as our main case studies.
By doing so, certain biases toward Japanese idiosyncrasies may be inevitable. Yet, we believe that anin-depth analysis of firms operating in a country affected by frequent natural disasters and striving tosurvive in a period of unusually intense global competition may offer various insights to international
readers who are interested in the critically important topic of minimizing the loss of life and damage
to industrial sites caused by disasters, while not sacrificing competitiveness.
This book emphasized the importance of collaboration between people and firms,
coordinative practices, trust, communication, information sharing, sympathy, leadership, guiding
principles, disciplines, priorities, critical judgments/decisions/actions, deep knowledge of genba,
human resource development, and so on.
However, there may be other approaches to this topic. For example, one can argue that, foropen architecture products where most parts can be purchased and sold through arm’s lengthtransactions in the market, the massive assistance that some Japanese leading firms, like Toyota,
provide to their damaged suppliers whenever a disaster strikes is probably unthinkable. The same
logic will apply to small subcontractors making highly substitutable parts, which may have toeconomically survive by themselves without assistance from supply chain leaders.
However, in these industries too, the downstream, final product firms may find that there arequite a few critical parts on which they depend heavily on a single supplier, and this dependence may
be revealed only after the destructive effects of a disaster have occurred. Besides, such critical parts
suppliers of open architecture products, although they tend to be more independent, may not possess

24
sufficient resources for quick production recovery when a major disaster strikes, so that they may stillneed significant help from the supply chain leading firms as customers. This means that the supply
chain leaders need to be well prepared to make effective recovery assistance not only for theirinterdependent suppliers of product-specific parts but also for those of critical standard parts.
Others may argue that the analysis of business continuation should be more economic thanoperational, and we agree that this volume should be read together with other complementary books
on business continuity planning with heavier economic and business orientations. However, ourobservation in writing this book was that there had previously been relatively few works focusing on
the operational and behavioral side of business continuation activities based on empirical research—and our aim was to try and fill this gap as best we could.
Thus, despite some limitations concerning generalizability, we believe that this book cancontribute to the existing body of knowledge in the areas of supply chain management and business
continuity management, by providing new perspectives such as continuous capability-building and an
integrated approach to achieving both supply chain competitiveness and robustness.
In retrospect, one of the initial motivations of the authors in writing this book was the shock
we felt when faced with the 2011 Great East Japan Earthquake, as well as our observations of the
struggling communities and plants in the immediate aftermath of the disaster. We also acknowledge
that following the earthquake, devastating tsunamis, and nuclear disaster, enormous amounts of
rescue provisions, practical help, and donations came to Japan from all over the world. In a sense, thisbook is meant to be a small token of gratitude to the world outside of Japan for that generosity, in theform of additional knowledge on how industries and firms may fight against future disasters.

REFERENCES
Clark, K. B., & Fujimoto, T. (1991). Product Development Performance. Boston: Harvard Business
School Press.
Fujimoto, T. (1999). The Evolution of a Manufacturing System at Toyota. Oxford: Oxford University
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Fujimoto, T., & Park Y. (2014). “Balancing supply chain competitiveness and robustness through‘virtual dual sourcing’: Lessons from the Great East Japan Earthquake.” International Journal of
Production Economics, 147, 429-436.
Thomke, S., & Fujimoto, T. (2000). “The effect of ‘front-loading’ problem-solving on productdevelopment performance.” Journal of Product Innovation Management, 17, 128-142.
von Hippel, E. (1994). “The Impact of ‘Sticky Data’ on Innovation and Problem Solving.”
Management Science, 40(4), 429-439.