Summary of press releases related
to MaaS app EMot
Fiscal year 2021
(April 1, 2021 – March 31, 2022)

https://www.emot.jp/
https://www.emot-tickets.jp/
Copyright 2022 Odakyu Electric Railway Co., Ltd. All Rights Reserved.

Press releases in fiscal year 2021

May 24
New services added to
EMot Passport

September 16
Limited Express Romance
Car now available in EMot

August 24
MaaS project in Hakone
and Kawasaki supportedby Ministry of Land,
Infrastructure, Transport
and Tourism

November 4
Digital passes now
also available in
Saitama prefecture

September 22
Launch of EMot
Online Tickets

Tourism MaaS

Suburban
MaaS

Daily Life
Service MaaS

January 12
Unlimited ride
tickets for the bus
company Kanachu

November 26
New digital tickets for
Enoshima-Kamakura area

February 24
EMot now using QR codesfor digital freepasses

Copyright 2022 Odakyu Electric Railway Co., Ltd. All Rights Reserved.

Daily Life
Service MaaS

New services added to EMot Passport
10 new restaurants and shops to join the subscription service
More shops and restaurants will be added on May 26 to EMot Passport, a subscription app
based ticket for food, beverage and merchandise sold through EMot MaaS app:
 Romance Car Café in Shinjuku Station, were those waiting for their Romance Car train afterwork will be able to treat themselves with a drink Boutique Troisgros (bakery) Grocery sections of Odakyu department stores in Machida and Fujisawa
 Hakone Café New shops of Hakone Soba, Foresty Coffee, Hibiya Kadan, Odamusubi
For 9,500 JPY the first month, 9,200 JPY the second month and 8,900 JPY the following months,
EMot Passport provides 500 JPY worth coupons to be used in the partners’ shops, up to 90
times in a 30 days period. Only 100 new subscriptions are available every month.
Since its launch in March 2021, EMot Passport has been used by many customers and has been
well received. With this product born within the MaaS app EMot, Odakyu hopes to propose not
only mobility, but also lifestyle services to its customers. Odakyu will continue to expand andupdate its services to enhance their life.

※1: "Boutique Troisgros" in Odakyu Department Store in
Shinjuku※2: Grocery sections of Odakyu department stores in
Machida and Fujisawa; Only during a limited period.

New services added to EMot Passport

Press release information
 Publication date: May 24, 2021
 Original press release in Japanese:
https://www.odakyu.jp/news/o5oaa1000001y41d-att/o5oaa1000001y41k.pdf

Copyright 2022 Odakyu Electric Railway Co., Ltd. All Rights Reserved.

MaaS project in Hakone and Kawasaki supported by MLIT

Tourism MaaS

EMot project selected for the third consecutive year
For the third consecutive year, EMot project in Hakone and Kawasaki was selected with 11 other projects by the
Ministry of Land, Infrastructure, Transport and Tourism (MLIT) to receive subsidies from its ”Project for Promoting
and Supporting Japanese MaaS”.

Services provided by EMot app and Online ticket website
Shinjuku

Digital Freepass

Challenges:
 People tend to use private cars when visiting nearby places of interest and sightseeing, thus generating congestion
on roads and at the entrance of parking lots.
 There is a need for a comfortable transportation system compatible with measures against Covid-19 pandemic.
 CO2 emissions must be reduced to achieve carbon neutrality.
Objectives of the project:
 Promoting the use of public transport when visiting nearby places of interest and sightseeing.
 Encouraging people to visit nearby places of interest and sightseeing by allowing seamless public transportation
reservations, payments and passage through ticket gates, and by expanding seat reservation services.
Area: Kawasaki city and Hakone town (Kanagawa prefecture)
MaaS System: MaaS app EMot, and EMot online ticket (web browser)
Transport systems:
 Railway (2D code based digital tickets to go through the gates with a mobile device; Express Train reserved seatbooking and payment) Express buses (booking and payment) Cable cars, regular buses, ropeway, tourist boats (all accessible with a single digital ticket)
 Shared bikes and taxis (shown on route search results, redirection to booking app).
Services other than transport: Tickets for sightseeing spots and hot springs, discount tickets for restaurants and cafés
available in MaaS app.
Evaluation criteria:
 Target of 10,000 digital tickets sold
 More than 80% of people using the services switched from private cars (evaluation through a survey amongpurchasers)
Beyond the project:
 Improve and continue the sale of digital tickets after the project ends.
 Analysis of the users and app data acquired during the project to design new MaaS and Smart City related services.

Pass through railway ticket gatesusing a 2D code displayed on amobile device

Kawasaki City’ssightseeing
spots

Express train and bus
reservations
Reservation can be made for
Encouraging
Odakyu Express Romancesightseeing by
public transport
Cars and for express buses
within the Hakone area.
Residential area
(Tokyo, Kanagawa)

Hakonearea

ConvenientElectronic tickets
Electronic tickets fortourist facilities andregular buses

Use of data analysis results
Analysis of data to design futureservices

Services provided through MaaS systems

Press release information
 Publication date: August 24, 2021
 Original MLIT press release in Japanese (page 8):https://www.mlit.go.jp/report/press/content/001419406.pdf

Copyright 2022 Odakyu Electric Railway Co., Ltd. All Rights Reserved.

Limited Express Romance Car now available in EMot

Tourism MaaS

Express tickets booking and purchase available from September 21
Odakyu will begin selling (reservation and purchase) express tickets for the Limited Express
Romance Car on its MaaS application EMot from September 21.
Customers will now be able to book and purchase express tickets with their registered credit
card by tapping on the new “Express Ticket” button on the EMot home screen or the“Inquiry/Reservation” button displayed in the multimodal route search results. Previously, they
were redirected to the “e-Romancecar” website from the route search results and had to enter
the required information each time. Like with existing ticketless services “Romance Car @ Club”
and “e-Romancecar”, travelers can check seat availability, select seat on train seat maps, change
tickets or get refunded. They can also manage their reserved and purchased tickets in a
dedicated list with train-car-shaped icons.

Limited Express Romance Car GSE that connects Shinjuku and Hakone

So travelers can now go sightseeing in Hakone with only one application to purchase both
limited express tickets and Digital Hakone Freepass.
Odakyu is committed to providing highly convenient services that make use of digital technology.
The company will continue to update EMot with the aim of making it a MaaS application that isclose to its customers' daily life.

Press release information
 Publication date: September 16, 2021
 Original press release in Japanese:
https://www.odakyu.jp/news/o5oaa100000202x7-att/o5oaa100000202xe.pdf
Home screen (Express
Ticket button)

Purchase from route Booking and purchasesearch result
screenElectronic ticket

Copyright 2022 Odakyu Electric Railway Co., Ltd. All Rights Reserved.

Launch of EMot Online Tickets

Tourism MaaS

A new web based service from October 1
From October 1st, Odakyu will start a new service called « EMot Online Tickets » to sell the 4types of digital tickets already available in EMot app (Digital Hakone Freepass, Digital TanzawaOyama Freepass...), and 10 new digital tickets that can be used for various sightseeing scenes inthe Hakone area.
EMot Online Ticket is a web based service that can be accessed without downloading EMot app.
Tickets can be purchased until the day before use. Once travelers have activated their ticket,
they just have to show it on their smartphone screen to the station staff or bus drivers and ride.
The 10 new digital tickets were designed also for people coming to Hakone by car, or wanting to
make a short stay in Hakone. They allow unlimited rides on trains, ropeway, cable cars, buses,
and/or pirate ships, for one or two days. Ancitipating a future recovery in inbound demand,tickets are also available in English for foreign visitors. The digital tickets will be also available
from the same day on Odakyu Hakone Group tourism website « Hakone Navi » and Odakyu’s« Odakyu otoku na kippu » (Japanes only) and « Global site. »QR code to access
EMot Online Tickets(smartphone only)

Tickets
selection screen

Through our MaaS application EMot, we have been working to propose a "better way to
travel/live" that allows customers to enjoy convenient and economical trips with just one
smartphone. With the introduction of this new service, customers will be able to choose
between the app and the browser for ticketless services according to their needs.
Odakyu will continue to enhance the functions of EMot to make it more convenient to use fordaily life to sightseeing.

Press release information
 Publication date: September 22, 2021
 Original press release in Japanese:
https://www.odakyu.jp/news/o5oaa100000203kw-att/o5oaa100000203l3.pdf
 EMot Online Tickets (from smart phone only): https://www.emot-tickets.jp/

Samples of digital tickets
Copyright 2022 Odakyu Electric Railway Co., Ltd. All Rights Reserved.

Digital passes now also available in Saitama prefecture

Tourism MaaS

Two new digital passes on sale on EMot MaaS app
Two new types of digital passes will be available on Odakyu’s MaaS app EMot from November 4 to enjoy one-day trips in thearea of Chichibu (Saitama prefecture): Chichibu Railway 1-Day Pass (digital version) that includes:
 One-day unlimited free rides on the whole line of Chichibu Railway (a supplement is required to get on express trains
and steam locomotive-hauled trains).
 Discounts and special offers at 50 facilities of the area such as restaurants, cafés and spas.
 Hodosan Ropeway Pass (digital version only): one day unlimited rides on Hodosan Ropeway in Nagatoro town.
Comparing to paper tickets, the advantages of the digital passes are as follows: Hassle free purchase process via EMot app (no need to queue to purchase at the ticket office) Special discounts prices: Chichibu Railway 1-Day Pass : adults 1,500 JPY / children 500 JPY (paper ticket: adults 1,600 JPY / children 800 JPY) Hodosan Ropeway ticket: adults 730 JPY / children 380 JPY (round trip paper ticket: adults 830 JPY / children 420 JPY) Several tickets can be purchased with one single smartphone, allowing one person to represent a group of friends or afamily. Travelers just need to show their activated tickets from their smartphone to the local staff and board on
train/ropeway.
 Chichibu Railway 1-Day Pass (digital version) can also be used on any day of the year, while the paper version has only been
available on weekends and public holidays.

Samples of the new digital tickets

With EMot, Odakyu has been promoting a tourism-oriented MaaS that allows customers to enjoy a round trip with just one
smartphone by selling digital tickets for tourist spots along Odakyu lines, including Hakone, and in the Hamamatsu area of
Shizuoka Prefecture in cooperation with Enshu Railway. Odakyu will continue to expand collaboration between partners andEMot and its platform MaaS Japan so that customers can enjoy more seamless travel experience.

Press release information
 Publication date: November 2, 2021
 Original press release in Japanese:
https://www.odakyu.jp/news/o5oaa10000020pe2-att/o5oaa10000020pe9.pdf

Copyright 2022 Odakyu Electric Railway Co., Ltd. All Rights Reserved.

New digital tickets for Enoshima-Kamakura area

Tourism MaaSThe new digital passes are available on EMot MaaS app and EMot Online Tickets
New digital tickets for Enoshima-Kamakura area will be available on EMot app and EMot Online Tickets from November 30. This becomes thelast of the three major touristic areas along Odakyu railway lines (with Hakone and Tanzawa-Oyama) to be covered by digital freepasses.
Digital Enoshima-Kamakura Freepass includes:
 Discount round-trip ticket between any station from Odakyu network and Fujisawa station;
 Unlimited free rides on Odakyu line between Fujisawa and Katase-Enoshima, and on the whole line of Enoshima Electric Railway (Enoden); Special offers at 25 popular spots (temples, sanctuaries, cafés...); The spots can be localized easily on EMot app by touching the“surroundings” button.
The pass is also available in Japanese and English on EMot Online Tickets. Odakyu expects it will contribute to the return of inbound tourists
in the future. It costs 1,520 JPY (children 770 JPY) from Shinjuku station, 660 JPY (children 340 JPY) from Fujisawa station.
Enoden 1-day pass ticket digital “Noriorikun”
A version for children of the already available pass will also be on sale on November 30. The pass includes for 650 JPY (children 330 JPY): One-day unlimited free rides on Enoden’s line; Special offers at facilities along the line.

Sample of the map ofspots with special offers

Sample of the digital ticket

Enoshima Sea Candle Digital Set
Currently only available on EMot app, the set ticket will be also on sale from « EMot Online Tickets » in mid-December. For 800 JPY (children
400 JPY), it provides access to Enoshima escalators, Enoshima Sea Candle and Enoshima Samuel Cocking Garden at a lower price than thesum of each individual ticket.
In October 2021, in cooperation with Enoden, Odakyu launched a campaign entitled "Everyday Life as a Postcard” to attract visitors to
Enoshima and Kamakura by providing them with accurate seasonal sightseeing information and congestions at some facilities through the"Enoshima-Kamakura Navi" portal site which will be renewed on November 30 (https://enokama.jp/). The site is an efficient travelcompanion from ticket purchase to the end of the trip.
In addition to proposing new ways to spend time at touristic spots, Odakyu, in cooperation with local communities, is working to create anenvironment where people can enjoy sightseeing seamlessly online.

Press release information
 Publication date: November 26, 2021
 Original press release in Japanese: https://www.odakyu.jp/news/o5oaa10000020ul5-att/o5oaa10000020ulc.pdf

Enoden line
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Daily Life
Service MaaS

Unlimited ride tickets for the bus company Kanachu
New digital passes available only on EMot app
Kanachu (Odakyu Group) will sell through EMot app up to 200 unlimited ride digital tickets valid
during one calendar month between February and April 2022.
Tickets are sold 10,000 JPY. They allow unlimited rides on the whole fixed route bus network of
Kanachu Group, except on week days during rush hours (i.e. before 9 a.m.). Tickets for eachmonth are sold from the 17th of the previous month, from 10:00 a.m. Passengers just have toshow to the driver their ticket on the screen of their smart phone when riding on or getting off
the bus.

Previousmonth

Month of validity

17th
Release date

Purchase

25th, limit to achieve thecondition of expansionof the ticket
Unlimited ride for 10,000 JPY

A user visiting between the 1st and 25th of the month of validity of its ticket at least 4 shops,
restaurants, cafés, etc. among a selection of 40 Odakyu Group’s commercial facilities, will
receive a coupon to expand for free the validity of its ticket to the whole following month. In
average, it will be able to ride on Kanachu’s buses for 5,000 JPY a month during 2 months. The
user just has to scan 4 different QR codes located at the 40 facilities to get the coupon.

Following month

Shopping at 4 locations

Unlimited ride for 0 JPY
Coupon is sent on 1st
0:00 if the conditions areachieved.

5,000 JPY/month in average

The current location of the user and the 40 locations are shown on a dynamic map in EMot so
the user can easily find its way to the facilities.

General idea of the ticket usage

Kanachu aims to promote the use of public transportation by creating opportunities for outingsin cooperation with local communities, developing measures that will lead to the revitalizationof local economies and towns, and making bus travel more popular than in the past.
EMot, a MaaS application provided by Odakyu, offers not only a variety of mobility services,from complex route search to payment of tickets, but also lifestyle services related to everyday
life.

Press release information
 Publication date: January 12, 2021
 Original press release in Japanese:
https://www.odakyu.jp/news/o5oaa10000021eg9-att/o5oaa10000021egg.pdf

Sample of a ticket

Kanachu’s bus

Copyright 2022 Odakyu Electric Railway Co., Ltd. All Rights Reserved.

EMot now using QR codes for digital freepasses

Tourism MaaS

Digital Hakone Freepass now available with QR code
From March 2, Hakone Digital Freepasses currently sold in Odakyu’s EMot MaaS app will be available with a QR code to beread by the dedicated terminals installed at all the manned entrances of the 70 stations of Odakyu Electric Railway.
When a passenger holds a freepass over a QR code reader, the device beeps and a “Thank you for riding” message isdisplayed, allowing the passenger to pass through the gate faster than before, when the user had to show the freepass to astation agent at the entrance for clearance.
Digital Hakone Freepasses allow 2 or 3 days of unlimited rides on 8 types of public transport in Hakone area, including
Hakone Tozan Railway, Hakone Tozan Bus, cable car and ropeway. They all include a round trip ticket on Odakyu railway lines
between Odawara and any station selected by the user. They also offer discounts in about 70 touristic facilities.
The price of a freepass depends on the number of days and the Odakyu’s station selected by the user. Examples for:
 2 days from Shinjuku station: 6,100 JPY (children 1,500 JPY/1,100 JPY from March 12)
 2 days from Machida station: 5,820 JPY (children 1,420 JPY/1,100 JPY from March 12)
 3 days from Shinjuku station: 6,500 JPY (children 1,750 JPY/1,350 JPY from March 12)
 2 days from Machida station: 6,220 JPY (children 1,670 JPY/1,350 JPY from March 12).

Dedicated terminal with QR code reader

Odakyu started it’s Tourism MaaS initiatives in January 2020 by launching the “Digital Hakone Freepass” that allows visitors
to enjoy more convenient and economical tours with just a smartphone. The ratio of customers who visit Hakone with digitaltickets is gradually increasing, and as of the end of January 2022, the digitalization rate exceeds 10%, with a cumulative totalof approximately 30,000 tickets sold.
In the future, Odakyu will expand the number of tickets that can be verified with QR codes, create new tickets, and expand toother sales channels such as travel agencies, in order to realize seamless transportation for more customers in sightseeing
spots.

Press release information
 Publication date: February 24, 2022
 Original press release in Japanese:
https://www.odakyu.jp/news/o5oaa100000221g5-att/o5oaa100000221gc.pdf

Digital Hakone Freepass
with a QR code (sample)
Copyright 2022 Odakyu Electric Railway Co., Ltd. All Rights Reserved.

EMot’s main functionalities

Multi-modal route search

Digital tickets

Real-time information

Congestion forecast

On-demand transportation

Limited express train tickets
Copyright 2022 Odakyu Electric Railway Co., Ltd. All Rights Reserved.

EMot app & Common Data Platform MaaS Japan
MaaS Japan, proprietary data platform opened to collaboration with partners

Front end apps

Odakyu MaaS ecosystem

AroundExpress

Route

ODT

Buy

Use

Partner’s MaaS apps insideand outside Japan
Carshare Rent-a-car

Back-end system P/F

Integration

Common Data Platform
Multi-modal
Route Search

Ticketing

Payment

Booking gatewayof varioustransportations

Collaboration

Real-time data of
individualtransportation
modes whichenablesbooking/payment

External partners
Copyright 2022 Odakyu Electric Railway Co., Ltd. All Rights Reserved.

Press releases in fiscal year 2020

Tourism MaaS

Suburban
MaaS

Daily Life
Service MaaS

 Summaries available here: https://www.emot.jp/news/detail/luv0rj0000000mry-att/Summary_of_press_releases_related_to_EMot_FY2020_FINALversion.pdf

July 16
New services to be added
to EMot app

August 18
A Tour Planning functionality
using AI to be added in 2020

September 16
Sanrio Puroland EMot passports
available on September 16

October 14
Video platform Bratto
and EMot joint campaign

September 16
Odakyu and JR East chosen by Tokyo’s
government for a MaaS demonstration
project

March 29
November 10
January 12
New services in Shonan
On-demand transportation On-demand transport & real (Enoshima-Kamakura) anddemonstration in Machida time route search in Machida Izu areas

November 10
Release of EMot version 2.0

November 30
New package Hakone Digital
Freepass + free Romance Car ticket

February 15
On-demand transport
demonstration in
Shin-Yurigaoka

Copyright 2022 Odakyu Electric Railway Co., Ltd. All Rights Reserved.