CASE STUDYCASE STUDY

Whipcord delivers high-performance IT infrastructure
solutions for diverse clientele throughout Canada

For nearly two decades, Whipcord has been a Canadiansuccess story, becoming an industry leader in dataservices with operations across Canada. Empowered bypassionate staff that build deep customer partnerships
and leverage technology to drive customer solutions, thecompany provides IT infrastructure services that include
colocation, cloud, backup and replication, and network
services through its tier-three datacenters in Vancouver,Lethbridge, and Toronto.
Whipcord serves clients in a wide variety of industries,
including space agencies around the world, SaaS solution
providers, and small- to mid-size companies in variousfields. The company’s origins in satellite imaging havehelped to make Whipcord a global leader in empowering
the digital transformation of agriculture.

“We don’t see ourselves
as the smartest guys in theroom, but we know to ask thecustomer what they reallyneed in order to start building
a really deep relationship.
Many relationships that webuilt two decades ago, wehave maintained today.”

Ryan JohnsonPresident & CEOWhipcord

A HANDS-ON, HIGH-TOUCH APPROACH TO MEETING CLIENT NEEDS
Despite significant growth, Whipcord has managed to maintain a small company mindset in its culture and service
delivery model. As the IT services industry has become increasingly commoditized, Whipcord has succeeded bytreating each client’s business as if it were their own. According to Dan Hamilton, vice president of technology, “Weform deep strategic relationships with clients, providing the infrastructure, skill sets, service, and support that enableclients to focus their resources on the activities that drive value and bottom-line results. We function as an extension of
our clients’ organizations and build long-term, loyal relationships.”
EMPOWERING DIGITAL TRANSFORMATION OF AGRICULTURE
Whipcord began with a focus on satellite imagery, building the world’s third-largest optical remote sensing company,
while creating the fastest-growing imagery platform for agriculture worldwide. In 2019, First Pass, a company
specializing in precision agriculture, became part of the Whipcord family. Today, Whipcord provides all of the ITinfrastructure for First Pass, which offers growers the opportunity to reduce their in-field miles and costs by over 5%,
resulting in a reduction in fuel, equipment, and labor expenses.

Whipcord provides all of the IT infrastructure for First Pass,a precision farming solution that empowers growers tooptimize in-field operations and reduce costs by over 5%.

Four years ago, Dan Hamilton went to VMworld in search of a new storage provider. His
vendor was exiting the business, and Dan was looking for a new approach that would
be more aligned with Whipcord’s business model and service philosophy. “I looked
at a lot of providers, and Infinidat really stood out,” Dan said. “I was impressed with
their product, its capabilities, and the company pedigree.” Infinidat’s founder, Moshe
Yanai, has been instrumental in the development of some of the most advanced andsuccessful storage technologies in the history of the industry.
HIGH-PERFORMANCE, AVAILABILITY, AND BUSINESS MODEL ALIGNMENT“We chose Infinidat because of their industry-leading performance and they aligned
perfectly with our long-term approach to partnering with clients,” Dan said. “Thetraditional three-year, forced-refresh cycle in the storage industry presents a highdegree of cost uncertainty. Infinidat’s capacity-on-demand model changes theequation, enabling Whipcord to have on-premises access to a full petabyte of storage,
while only paying for what we need to meet clients’ growing needs, including support
for First Pass and the burgeoning agritech sector.” Whipcord uses InfiniBox® forprimary storage as well as for its back-up and disaster recovery services—the fastest
growing area of its business.
THE WHIPCORD-INFINIDAT PARTNERSHIPWhipcord’s InfiniBox F6000 provides enterprise-class storage performance,availability, and security that is unmatched. The Capacity on Demand model enables
companies to purchase and pre-configure an initial percentage of the total capacity
and then add, as needed, in increments as low as 10TB as they are being used.
Dan summarizes benefits of the Whipcord-Infinidat partnership as follows: “Infinidat
is a key strategic partner and has been instrumental in enabling us to differentiate,grow, and scale profitably. In four years, we have had zero downtime, including duringsoftware upgrades. They are incredibly proactive in their service and support. And thesystem is easy to manage. Our operations team raves about InfiniBox because it isbulletproof and requires very minimal effort.”
To learn more about how Infinidat can help your organization scale to win,
visit Infinidat.com.

info@infinidat.com | +1.855.900.4634
CS-WHIPCORD-191018-US | © Infinidat 2019

“In four years, we have had
zero downtime, including
during software upgrades.
Our operations team raves
about InfiniBox because it isbulletproof and requiresvery minimal effort.”
Dan Hamilton
Vice President of Technology
Whipcord