NRG Park, 1 Fannin St
Houston, TX 77054

Info@tokyonightfest.com

www.Tokyonightfest.com

Introduction
チームワークSUCCESS COMES FROMTHE GREAT TEAM
Immerse yourself in the beauty and diversity of Japanese culture
at the Tokyo X! Our event is designed to bring together people fromall walks of life and unite them in a shared love of Japan. Frommodern to traditional, our event offers a range of performances
and workshops that will educate and entertain attendees. With
each passing year, we have expanded our event space to caterto the growing needs of the community, and our commitment topromoting cultural awareness and education remains steadfast.
Tokyo X 2024 will be held in NRG Center located in Houston, Texas
with over 150,000sq ft of indoor entertainment. in 2023 the event
had over 18,000 attendee in 2 day during Father’s Day weekend.
Join us for a night of enchantment and cultural exchange that you
won’t soon forget!

1Contact
www.tokyonightfest.com
Info@Tokyonightfest.com
T. (832) 287 - 1262

About Us
The Tokyo X is a true testament to thepower of passion and innovation.
Conceived by two individuals with a deep
love for Japanese culture and cuisine, thisfestival aims to bring a slice of Japan toHouston. Despite the challenges posed by
the COVID-19 pandemic, the festival has
persevered and adapted, emerging as a

beacon of hope and community spirit inthese trying times. With a renewed interest inJapanese culture, anime, and food, the Tokyo
X promises to be an unforgettable experience that unites people from all walks of life.

Name

Name

Title

Title

Naoki Yoshida

CEO / Founder / Chef

Tammy LoCOO / Co-Founder
Coffee Expert

2Vision & Values
Preserving the traditions

VisionHouston is about to host a one-of-a-kind cultural event that promises to take you on a culinary journey toJapan. The festival will showcase local Houston chefs who are highly skilled in preparing innovative Japanese street food, inspired by popular Japanese animations and authentic Japanese night markets. This
exclusive experience will give you a glimpse into the rich and diverse food culture of Japan. Don’t miss out on
this unique opportunity to indulge in mouth-watering delicacies crafted by some of the best chefs in town!

MissionHouston, are you ready to embark on ajourney to Japan? Look no further than
the Tokyo Night Festival! Our team ofJapanese culture and cuisine experts,
led by second-generation Japanesechef Naoki Yoshida, is passionate about
bringing the true taste of Japan to you.
We’re committed to showcasing thebest Japanese food, both traditionaland modern, and educating you about
this fascinating culture. Join us for anight of delicious food, cultural immersion, and unforgettable experiences.
Don’t miss out on this opportunity to

discover the magic of Japan right herein Houston!

Tokyo Night Festival Proclamation

32022

About the Event
Are you a fan of Japanese food,culture, anime, music, sake?
Don’t miss our Japanese cuisine festival with
30+ restaurants and vendors serving sushi,onigiri, takoyaki, karaage, noodles, and more.
Enjoy festival games and performances by

Taiko Drummers, Sumo club, Judo, and Ka-

rate performers. Join us for a celebration ofJAPANPRIDE

all things Japan!

4Experience the magic oftraditions, brought to life

Experience the vibrant and rich cul-

ture of Japan at the Tokyo X. Immerse

yourself in the traditions of the country
through interactive workshops on kimono-making and behind-the-scenes

voice acting. The beating of the taiko
drums will transport you to a worldwhere the soul of Japan comes to life,

creating an unforgettable atmosphereas you walk through the festival.

20kPEOPLE
IN 2 DAYS

Houston’s largest Japanese event
offers a cultural experience withfood and entertainment. Join us
to immerse yourself in Japan’svibrant traditions. Don’t miss out!

5100 000

2023

10,00076.2M Audience

0MarchNew
Visitor

85 %

April

MayOldVisitor15%

27
Piece of CoverageJune

700,000
Media Reach

376,000
Estimated Views

Total of likes, comments andshares on social media platforms

Prediction of lifetime views of coverage,
based on audience reach & engagement rate on social

4,170
Engagements

69
Domain Authority

150,000
Sq. FtTotal of likes, comments andshares on social media platforms

A 0-100 measure of the authority of thesite coverage appears on. Provided byMoz

Total indoor space inside NRG Center

275,996
121,197
11,457

TabletDesktop
Mobilearket

Website Traffic#InfoVisits

1

Google150,3422

Direct126,927

3

Linktree

7,920

4Facebook

75,1655Instagram

120, 898&analysis

6Event Highlights
Bringing Modern + Traditions together

At the Tokyo X, come and experience the ultimate fusion of modern and traditional Japan. The
event features an exciting lineup of cars, food, anime, music, and live performances that showcase

the very best of Japanese culture. Whether you’re interested in the latest technological innovations

or age-old traditions, there’s something for everyone at the festival. Don’t miss this opportunity to
immerse yourself in all things Japanese and create unforgettable memories at Tokyo X.

Voice Actors
Experiencethemagic of anime likenever before! Join
incredibly talented
voice actors as theybring your beloved
anime charactersto life7

Curated Food

Martial ArtCar Show

All vendors to offer and authentic
Japanese-themed
food that showcases your expertise in
the art of Japanesecooking.

Japanesemartialartists from sumo,karate, kendo, andmore to promote
and preserve thisrich cultural heritage. Our platform
provides a safe andsupportive community.

Japanese pride isexpressed in various forms, including
through the love ofcars. We are proud
to feature someof Houston’s finest
Japanese-inspired
vehicles.
Showcasing the unique
beauty and craftsmanship of these
automobiles.

Programs
Handcrafting the Excitment
At Tokyo X, we take pride in providing ourguests with an unforgettable experience.

That’s why every piece of entertainment weoffer is chosen with meticulous care, ensur-ing that it complements and enhances youroverall visit. So come and enjoy a curated
selection of entertainment that will leave
you with lasting memories.

Guests/Yuki Kaji/Blake Shepard/Olivia Swasey/Jay Hickman/Miisopunny/Barbiemoreno/PaidaActress & Creator

Local Jpop Singer/Whochriswho/Rina Aise

/Kaminari Taiko

Voice Actor &Actor fromJapan

Voice Actor

Cosplayer

Cosplayer & Creator/Seanpaisen

Cosplayer & Creator

Voice Actor

Voice Actor

Shameshin
Performer/Kyle JonesProducer/CASSIMOON

Special FX makeup& Actress

Local Taiko

Next Guest?

8Non-Profit Partner
Working together with other JapaneseCommunity leader
Japanese Assosicationof Greater Houston

グレーターヒューストン日本人会

Japanese Association of Greater Houston
We, the Japanese Association, are a group of Japanese people living in the Houston area, people of Japanesedescent, and people with an interest in Japan, and we are a non-profit organization run entirely by volunteers.
We engage in activities where we can have fun talking in Japanese, enjoy Japanese traditions and culture,

expand our circle of activities based on mutual friendship and trust, and reach out to each other in times oftrouble. Our operations are funded by annual membership fees, but donations from everyone are welcome. Wewould appreciate your support if you agree with the purpose of the Japanese Association and would like to support our activities. If you require a receipt for tax deductions, etc., please write so in the comment section alongwith the required information (receipt address, shipping address, etc.).

WE NEEDYOUR HELP
Donationswww.jagh.org/donate
9Brand Awarness
Increase brand awareness to thousands of people.

Houston is a diverse city, and the Japanesecommunity is an integral part of it. Japa-

nese community leaders are working hardto establish institutions that would serve as ahub for the Japanese community in Houston.
These institutions would provide a space forpeople to come together, learn, and cel-ebrate their culture. By sharing their heritage,
they are promoting inclusivity and a deeper
sense of understanding between differentcommunities. We should support their efforts
to create a more vibrant and diverse Houston.

Developing a comprehensive understanding of demographic and market research cansignificantly improve our ability to allocate resources and create effective market strate-gies. By leveraging this knowledge, we can optimize our budget and focus our efforts on
the most promising opportunities for growth and expansion.

10

`Our Market
We go the extra mile by conducting extensive market research to ensure that our marketing
efforts are effective and relevant. With a keen eye on the pulse of the market, we areconfident that our marketing strategy will help us reach out to a wider audience and achieve
our goals.

Age GroupPopulation ofHouston
Census Place (City): Houston

2,404,548 Persons

13 - 17 Age

5%18 - 20 Age

5%

21 - 24 Age

County: Harris
4,807,336 Persons
State: Texas
30,065,904 Persons

6%25 - 34 Age

16%

35 - 44 Age

15%

45 - 54 Age

2023

Attendee
Demograph

Influencers

5%

Other

13%

10%

15%

30%

40%

CaucasianAficianAsian

Hispanic

We recognize the significance of using social media to its maxi-

mum potential. That’s precisely why we collaborate with local in-fluencers on all social media platforms to promote our event. Thisfapproach allows us to reach a larger audience and create more

fexcitement. Rely on us to elevate your event to the next level.

11

Sponsorship Packages
Our organization is pleased to offer a range of sponsorship packages, each of which includes
an expression of our heartfelt gratitude, commensurate with the level of sponsorship selected.

Kaiju

Mega

YokozunaIntro$9,500$7,000$5,000$3,000Facebook Post

(3)

(2)

(1)

(1)

Instagram Mention

(8)

(7)

(5)

(1)

Free Pass

(10)

(7)

(5)

(2)

Free Shirt

(10)

(7)

(5)

(2)

VIP Lounge Pass

(10)

(7)

(5)

(2)

(10x10) Vendor Booth
Website logo
Logo on Banner
Logo on Flyer
Logo Print on Tshirt
Logos on Digital Map

MC Shoutout
Mention in PR
Logo on Stage

12

Sponsorship Visibility

13Sponsorship
Form
Deadline ______________
Company Name
Position/ Title

Represenatitive
Address
CityZip

Phone

Email

Payment Method:

Check

Credit Card

Cash

Please select one of the levels and fill out all relevant information
Notes:$3,000 - Intro$5,000 - Yokozuna$7,000 - Mega
$9,500,00 - Kaiju
Other $________________
Please make checks to “Japan Taste Marketing”, Thank You.

Signature
Date
Recieved by (Our Staff)

14

THANK YOU &LET’S CONNECT______________
Websitewww.tokyonightfest.com

Email

Info@tokyonightfest.com