Kinetic Vision Powers Up
The Packaging Process

Case Study

With over 35,000 SKUs in an average big box retailer, there is tremendous pressure to develop
packaging that breaks through the clutter to capture more sales. Kinetic Vision, a Cincinnati-based
design and technology company, has been creating innovative packaging for Fortune 500 companies
for over 30 years and shares how they have recently powered up their packaging development process
utilizing the new Stratasys J55™ 3D printer.

2 2

Kinetic Vision Powers Up The
Packaging Process“Packaging must speak to consumers in a very specific and personal way. Our clients recognize thathaving innovative packaging is not just a strategic advantage, it’s a prime tool to help shape brandperceptions and build an emotional bond with consumers” said Tony Guard, Director of the Innovation +Industrial Design group at Kinetic Vision.
For Kinetic Vision, packaging development is a wholistic process that integrates multiple technologies.
The company not only does the industrial design, but also engineers the products, and then performs
modeling and simulation and even computed tomography scanning of the product.

DocumentCaseStudyTitle Here“Our company is very different from others since we are constantly developing and integrating advanced
technologies to accelerate innovation. A good example is that we can now design in virtual reality andnever touch a sketchpad. This allows us to move instantly to 3D and to create prototypes faster,” said
Guard.

3 3

Advanced Technology Changes Packaging
Development:
A major pain point for Kinetic Vision was getting
fast and accurate models of their designs. Priorto using 3D printing for packaging, Kinetic Vision
outsourced modeling projects. While manymodel shops were highly skilled, there was often
a struggle when it came to specific patterns ordetails, especially if the model consisted of clearmaterials. Simple design models were easy, but
to create highly accurate, complex designs wasdifficult and very time consuming.

Document
Case
StudyTitle Here“A real breakthrough for us came when the J55
was delivered. Out of the box we were able toproduce designs with the fidelity, colors, andtextures that rivaled some of the premier model
shops in the US. It was a true game-changer forus,” said Guard.
The team at Kinetic Vision unwrapped andinstalled the J55 inside of an hour – and createdtheir first print in the next few hours. The plugand-play versatility of the J55 and its small
footprint made it ideal for the Innovation +Industrial Design group.

“Not only was the J55 easy to set up, we wereamazed at how quickly we could move fromdesign to print. When the first print came out,
with the full array of colors and textures, we weresimply blown away,” said Guard.
From Zero to Final Product in Two Weeks:
To see the real power of the J55, the Kinetic
Vision team embarked on a two-week sprint
to concept, design and produce a productfor a new beverage brand. The goal was tounderstand how the J55 could intersect andaccelerate packaging design.
“We wanted to see just how fast we could
integrate the J55 into our process and go fromconcept to a retail-ready looking print. We lookedat the market, defined an opportunity, developed
a strategy, brand, structure, IP, and developed
CAD all in 2 weeks. 2 days later we were able
to produce various 3D J55 prints that included
structures and caps that function and look justlike they would on the shelf. Achieving what
we did in that timeframe is just ridiculous!” saidGuard.

4 4Higher Consumer
Research Efficacy
The Kinetic Vision design process is anchored inconsumer research – ensuring that critical steps
in the design process are vetted and validated
by people touching and handling productprototypes. The better the product prototype, thebetter the accuracy of the consumer research.
The J55 and its high-fidelity print capability has
dramatically improved the quality of the research
for Kinetic Vision.

Document
CaseStudyTitle Here

“There has been an impressive impact on ourprocess and specifically our ability to gain higher
consumer research efficacy than we’ve ever hadprior. The closer-to-reality 3D prints allow us toaccess better true-life feedback from consumers.
To be able to quickly and easily represent a
product in a ‘retail-ready’ form to consumers andto clients has elevated our business,” said Guard.
The company’s packaging development process
now includes the J55 at critical intersection
points in the process. Summarizing his team’s
experience with the J55, Guard added, “there is
no doubt that the Stratasys J55 has helped us
rapidly accelerate our design process.”

5About
Kinetic Vision
Kinetic Vision integrates advanced technologies
to accelerate product innovation within a broadarray of industries including medical, consumer
electronics, transportation, aerospace, andconsumer packaged goods. We serve over 50of the Fortune 500 companies and work withthem as collaborative partners focused on theirsuccess.

Case Study

The company is an industry leader in multiple
categories, including smart product and medical
device development, packaging innovation,
product quality engineering, software/app
development, AR/VR/XR, digital twin simulation,industrial scanning and analysis, and visualcommunication. Kinetic Vision is also a pioneer
in artificial intelligence and has developed
a proprietary platform to train and optimize
machine learning models. Kinetic Vision’s
breadth of expertise and full suite of softwareand hardware tools helps our clients meet theircomplex product and system development
challenges with efficient concept-to-production
solutions.

USA - Headquarters
7665 Commerce Way
Eden Prairie, MN 55344, USA+1 952 937 3000

EMEA
Airport Boulevard B 12077836 Rheinmünster, Germany+49 7229 7772 0

ISRAEL - Headquarters
1 Holtzman St., Science ParkPO Box 2496
Rehovot 76124, Israel+972 74 745 4000

ASIA PACIFIC
7th Floor, C-BONS International Center
108 Wai Yip Street Kwun Tong Kowloon
Hong Kong, China+ 852 3944 8888

GET IN TOUCH.
www.stratasys.com/contact-us/locations

stratasys.com
ISO 9001:2015 Certified© 2021 Stratasys. All rights reserved. Stratasys, the Stratasys Signet logo, PolyJet, GrabCAD, J55 are trademarks or registeredtrademarks of Stratasys Ltd. and/or its subsidiaries and affiliates. All other trademarks are the property of their respective owners. Productspecifications subject to change without notice. CS_PJ_CN_Kinetic Vision_A4_0621a