国際化 TF より【PRSC 第 2 回年次大会の報告論文募集】

中国における唯一の全国規模の広報系学会である PRSC（Public Relations Society ofChina）の第 2 回年次大会が、10 月 27 日～30 日の日程で、中国・武漢の華中科技大学で開催されます。このたび、Call for Papers（報告論文の募集）の案内がまいりましたので、会員のみなさんと情報共有をいたします。詳しくは次ページ以下のアナウンスをご参照ください。
なお、アブストラクトの締切は中国時間の 8 月 1 日 23:30 です。
国際化情報環境整備タスクフォース

山村・伊吹CALL FOR PAPERS
The Second Conference of the Public Relations Society of China&The Tenth International Forum on Public Relations and Advertising
Huazhong University of Science and Technology, Wuhan China
October 27 – 30, 2017
The 2nd Annual Conference of the Public Relations Society of China and the 10th International Forum on
Public Relations & Advertising will be jointly held at Huazhong University of Science and Technology on
October 27 – 30, 2017. The conferences are co-organized by Public Relations Society of China, Huazhong
University of Science and Technology, Hong Kong Baptist University, and City University of Hong Kong.
I.

Event Co-organizations

Introduction of School of Journalism and Information Communication, Huazhong University ofScience and Technology
Journalism and Information Communication School of Huazhong University of Science and Technology(HUST), formerly the Department of Journalism of Huazhong College of Technology, was established in1998. Since then, the School has become one of the six journalism schools in China to offer the doctoral
degree in Journalism and Communication Studies. At present, there are five Bachelor’s programs, six
Master’s programs, and five Doctoral programs in Journalism Studies, Communication Studies, Broadcast
and Television Studies, Advertising Studies and Public Relations Studies. The School also houses a postdoctoral research center for the first-level discipline of Journalism and Communication Studies. The School
inherits the fine tradition of art-science integrated education and a teaching philosophy of openness andinnovation to nurture the theoretical knowledge of Journalism and Communication Practices, with thedevotion to help solving pressing problems in various fields of communication, culture and society. Special
research areas include Public Relations, Political Communications and Strategy, Online Media and New
Media, Journalism and Communication History, and the Transformation Studies of Broadcast, Television
and Other Media.
Public Relations Society of China (PRSC)
The Public Relations Society of China (PRSC) was founded in August 2015 as a secondary national-level
academic association registered in the Chinese Ministry of Civil Affairs. The first president of PRSC isProfessor Chen Xianhong from the School of Journalism and Communication at Huazhong University ofScience and Technology. PRSC aims to advance public relations theories and practices in China. As the only
national-level academic organization in the field of public relations, PRSC not only serves as a think tankthat fosters dialogue and interactions among the academia, industry and society, but also provides animportant platform for exchanges between Chinese and international public relations scholars andpractitioners. “Open, Diversity, Inclusion and Dialogue” are the core values of PRSC. Its mission is to build
a community of public relations with research inspiration, international vision, and commitment to thepublic. PRSC also strives for the discipline development and industrial advancement of public relations inChina.

1International Forum on Public Relations and Advertising (PRAD)
The International Forum on Public Relations and Advertising (PRAD) is one of the most renowned
international academic forums in Asia-Pacific region. It was co-founded by Huazhong University of Scienceand Technology and City University of Hong Kong. PRAD acts as a communication platform for public
relations and advertising research in Greater China, aiming at mutual development of public relations andthe advertising industry, internationalization of public relations and advertising theory research and closer
academic-industry cooperation in public relations and advertising theory, practice and education. At present,
PRAD is the most influential academic forum of public relations and advertising in mainland China, HongKong, Macau and Taiwan.
II. Conference Themes
In this mobile and digital age, we are exposed to information from different kinds of channels that shapes
our views and perceptions on issues, organizational behaviors, and even how much we trust an organization.
Moreover, even though modern technology has advanced the way information is dissemintaed, we also arequestioning whether all the social/digital/mobile media help enhance dialogue and understanding between
different sectors in a society. To address this concern, the theme of the 2nd Annual Conference of PRSC andthe 10th International Forum of Public Relations and Advertising is “Trust and Dialogue: The Integrated
Communication in the Era of Mobile Technologies and Creativity.”
Insights into one or more of the following, indicative topics are especially welcome:

Trust and dialogue
Dynamics between social and traditional media for strategic communication: crossover or competition
Creating communication and dialogue in divided societies
Creative communication
The impact of public relations on society and communities
A society without public relations
Integrating theories and research for building trust through dialogues

III. Conference Co-Organizations and Program Committee
Conference Co-Organizations
Journalism and Information Communication School, Huazhong University of Science and Technology,Wuhan, China
Department of Media and Communication, City University of Hong Kong, Hong Kong, SAR
School of Communication, Hong Kong Baptist University, Hong Kong, SAR
Public Relations Society of China
Conference Program Chairs (in alphabetical order)
Prof. Xianhong Chen
Dr. Yi-Ru Regina Chen
Dr. Joe He

Huazhong University of Science and Technology
Hong Kong Baptist University
City University of Hong Kong

2Conference Program Committee (in alphabetical order)
Xianhong Chen
Yi-Ru Regina Chen
Joe HeYu Huang
Chun-Ju Flora Hung-Baesecke
Xigen Li
Minxing Zhang
Kun Zhang

Huazhong University of Science and Technology, China
Hong Kong Baptist University, Hong Kong, SAR
City University of Hong Kong, Hong Kong, SAR
Hong Kong Baptist University, Hong Kong, SAR
Massey University, New ZealandCity University of Hong Kong, Hong Kong, SAR
Huazhong University of Science and Technology, China
Huazhong University of Science and Technology, China

IV. Abstract Submissions
Deadline: All abstract submissions must be completed online no later than 23:30 pm, 1 August 2017 (ChinaTime) at prsc_prad@qq.com. To avoid technical problems, early submission is strongly encouraged.
Authors should send a two-page Word document.
The first page should include the following information only:
1. Paper title.
2. Abstract (300 – 400 words in English).
3. Citations should be listed in a footnote. Citations containing author identity should be avoided.
On the second page, please include the following:
1. Paper title.
2. All author names, affiliations, and short bios (100 words in Chinese and 200 in English maximum)
listed in the order of authorship.
3. Corresponding author and email address.
Abstract submissions should be Times New Roman Font, 12-point, 1.5 spacing with 1 inch margins,
APA style.

V.

Abstract Acceptance Announcements

Acceptance/rejection letters will be sent out on 5 September 2017.
Submitting an abstract commits at least one author of any accepted submission to register for the conference,attend and present the research in person.
VI. Paper Submissions
Full papers of accepted abstracts that the author(s) wishes to be considered for publication should besubmitted by 1 October 2017 at prac_prad@qq.com. Paper submissions (up to 8,000 words includingreferences, tables and figures) should be Times New Roman Font, 12-point, 1.5 spacing with 1 inch margins,
APA style citations and references.

VII. Paper Publications
Best English conference papers on the conference theme will be selected for publication in a special issue.
More detailed information will be announced.
3VIII. Registration Fee
There will be no conference registration fee and the conference will provide snacks and beverages.
However, participants should fund their own conference travel and accommodation.
IX. Accommodation
International Academic Exchange Center, Huazhong University of Science and Technology, Builidng #8,Wuhan, China.
Room rate: RMB320 – 380 / night.
X.

Conference Contacts

EmailDr. XU Minghua, email: prsc_prad@qq.com

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