The Hidden Costof Cobbled Systems
For Marketing LeadersWrestling with proliferating point solutions, disconnected data,
and disjointed customer experiences?
Too many systems may be driving up your total cost ofownership — and slowing your team down, creating friction
with Sales, and keeping you from attributing value to yourmarketing efforts.

The Research
On the importance of lead generation:23%of salespeople cited "better quality leads”
as the #1 thing they need from Marketing1

And yet...

79%

15%

of salespeople would like "more leads" morethan anything else291%of marketers say that lead generation is theirmost important goal3

37%of marketers say that generating high quality
leads is one of their biggest challenges4

53%of marketers spend at least half of theirbudget on lead generation5

The Research

The Problem

The Solution

The Resultsof marketing leads neverconvert into sales62The Research
On the importance of alignment:

Still not convinced?

Businesses with strong sales and marketingalignment:

Are 67% more effective at closing deals1
Achieve up to 38% higher sales win rates2
Are 58% more effective at retainingcustomers3

Drive 208% more revenue as a resultof their marketing efforts4

Achieve 24% faster three-year revenue
growth5Realize 27% faster three-year profit
growth6

The ResearchThe Problem

The Solution

95% of buyers buy fromsomeone who gave them
content at each stage of
their buying journey…

…but 65% of sales reps
say they can't find content
to send to prospects7

60%–70% of all marketing
content remains unusedby employees8

87% of sales andmarketing leaders agree:
Collaboration between sales
and marketing enables
critical business growth9The Results

3

The ResearchMarketing and Sales both wish they had
a streamlined tech stack with clean, connected data.

30%

43%

80%

Yearn for Consistency

Lack Shared Data

Can't Personalize Content

30% of marketers ranked"consistent use of systems"
as their top need from theirsales teams1

43% of sales reps and marketerscite a lack of accurate/shareddata on target accounts andprospects as the biggest
challenge when it comes toaligning Sales and Marketing2

Although 80% of marketers3
consider personalization thekey to increasing revenue andenhancing customer experiences,more than a quarter4 can’t
deliver due to bad, missing, orconflicting customer data acrosscobbled tech stacks

The Research

The Problem

The Solution

The Results

4

The Problem

Siloedteams

Siloedsystems

Missed opportunities
and/or lackluster
customer experiences

The Research

The Problem

The Solution

Questionable
customer data

Lostrevenue

The Results

Botchedmarketing-to-sales
handoffs

No insights
into what is andisn’t working

5The Solution
With HubSpot, you can spend less time, money,
and resources consolidating data and systems
and more time building deeper connections.
Marketing Hub and Sales Hub make it possible to:

Align teams around a single source of truthwith:A shared view of contacts, company deals,
marketing events, and custom objects

Omnichannel activity tracking

ABM toolsReporting and analytics

Conversation intelligenceAds conversion events

The Research

The Problem

The Solution

Perfect the marketing-to-sales handoff
with:

The ResultsMarketing automation for managing lifecycle
stages and lead status, lead rotator, sales
tasks, and internal notifications



Lead scoringCustom Behavioral Events

Chatbots and live chat6

See what the G2 community has to say:Marketing Hub:

Sales Hub:

The ResultsWithMarketing Hubalone

More Deals Closed
Professional customers see a 166% increase indeals-closed won after 12 months.1 Enterprisecustomers see a 331% increase.2

Greater Inbound Lead GrowthHigher Website Traffic

Professional and Enterprise customers see anincrease in inbound leads 3 (56%), 6 (106%),
9 (123%) and 12 (149%) months after purchase.3

Professional and Enterprise customers see a 190%
increase in website traffic after 12 months.4

Calculate your return on investment

The ResearchThe Problem

The SolutionThe Results

8

The Results

WithMarketing Hub+ Sales Hubtogether

The ResearchThe Problem

The Solution

The ResultsMore Deals ClosedGreater Inbound Lead GrowthHigher Website Traffic

Better Deal Close Rate

Increased Efficiency

An 85% greater increase in deals closed after
12 months than customers with Sales Hub alone.1

A 109% increase in inbound leads after 12 months.2

An 18% greater increase in website traffic after 12months than customers with Marketing Hub alone.3

A greater increase in deal close rate (74%) after 12months than customers with Sales Hub alone (57%).4

Customers who use workflows close an average of508% more deals than those who do not.5

9Grow Better, Connected
HubSpot’s all-on-one CRM platform helps teams growwith tools that are powerful alone, but better together.

Learn more