©Ett - High school produce by Nonprofit organization Forever GreenHigh school

Access to Japanesehigh school girls' market

特定⾮営利活動法⼈フォーエヴァーグリーン
http://www.forever-green.jp/1©Ett - High school produce by Nonprofit organization Forever Green

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High school：Front cover：Table of Contents：Objective:Establish ways to increase consumption of sustainable products：Think psychology of Mother & Give peacefull mind
：Proposal ｜PR for Japanese high school girls!
：Forevergreen can provide "special PR" to Japanese high school girls!
：Article Content+Japan's First In-School Marketing Plan jump to EC site：EC-design：Estimated top 10 wards in Tokyo in terms of sales to high school girls：Reference Materials｜Data on the Power to Change Society & Collective Data
：Publication in Awareness-raising magazine 「Ett」：Long Term Plan
：Medium- to long-term plan: Combination of events and media：Contact us

http://www.forever-green.jp/2©Ett - High school produce by Nonprofit organization Forever Green

Objective:Establish ways to increase consumption of sustainable productsHigh schoolNow, modern society is undergoing major changes.
Besides cute, tasty, and high quality goods,sustainable, decarbonized, non-global warming friendly products have emerged.
But it has not yet radiated a high value in society.
Only a handful of people want it and have not yet purchased it.
There are very limited situations where sustainability meets individual satisfaction.
We imagine a popular girl in class is proudly introducing his birthday present.
「What！？

What is it? That's that sustainable bag???」「My mom present me for my birthday 🎶 」「Wow That’s sooooo Cooooooo!!!!!」

Call on high school students who are learning now as a sustainable market.
Have it in the school life gives a sense of superiority.

You can "prove" your honor student
http://www.forever-green.jp/

with an product.

3©Ett - High school produce by Nonprofit organization Forever Green

Think psychology of Mother & Give peacefull mind

High school

Mommy, I want this for my birthday!
My friend have one!
I want it too!
1. They ask for a bag featured in a fashion magazine.
2. they ask for a brand featured in a sustainableawareness paper distributed at school.
Which one would the parents prefer to buy for thechild?
Same "I want!" But Motherʼ peace of mind is different.
They have the same things for society as the honors
students in their class.
http://www.forever-green.jp/

4©Ett - High school produce by Nonprofit organization Forever GreenHigh school

Proposal

PR for Japanese high school girls!

http://www.forever-green.jp/

5©SALIDA produce by Nonprofit Organization Forever Green

Forevergreen can provide "special PR" to Japanese high school girls!

Letʼs try Conduct a targeted research project!
XXXXX is a project to investigate who wants the most.
Fashionable Generation Z is actually "broke" and has a very high rivalry factor in their purchases.
If Publishing this Ett, students who are learning about recycling in school, they say,,,「mother I want this」＝ High chance of making purchase.

Ask toTOKYO
incomeTOP10

Minato-ku
31 School 11,829 people
Chiyoda-ku
34 School 11,483 people
Shibuya-ku
17 School 8,956 people
Chuo-ku
3 School 2,441 people
Meguro-ku
17 School 7,670 people
Bunkyo-ku
38 School 14,461 people
Setagaya-ku 61 School 21,494 people
Shinjuku-ku
18 School 7,293 people
Shinagawa-ku 21 School 8,911 people
Suginami-ku 30 School 15,231 people

240 School
http://www.forever-green.jp/

Publichigh school
total

26,669p →14,963p

Privatehigh school

83,100p →58,783p

73,746p

Total109,769p Total

6©SALIDA produce by Nonprofit Organization Forever GreenArticle Content+Japan's First In-School Marketing Plan jump to EC site

It is important to write articles that will inspire consumers
Vol,1: Brand Introduction, Designer's Thoughts

Vol,2:Comment from high school girls customerCute!

Cooool!

ECへQR
http://www.forever-green.jp/

Impress!
QR CodeGuidance7©SALIDA produce by Nonprofit Organization Forever GreenEC-design
Developing EC!！Direct sales from Korea to Japan
Customize freely the way you promote
and the functions you want.
EC production cost, minimum 1,000,000
yen~ to start.

cost￥1,000,000~

Maintenance cost/month￥33,000~

Server cost/month￥600~
reference: https://jp.gloveworks.net/

http://www.forever-green.jp/8©Ett - High school produce by Nonprofit organization Forever Green

Estimated｜ top 10 wards in Tokyo in terms of sales to high school girls【Estimated annual sales】

High school

Estimate by applying the 2:6:2 ruleYear 1: 3.5% of leaders (73,746 total teens x 3.5) begin to change behavior
Year 2: XX% of followers begin to change their behavior *Need hooks
Year 3: 20% total (total 73,746 x 20% people) of the advanced people
make a behavior change
20000
15000
10000
5000
0123

【Estimate if marketing is successful】¥51,620,000
Year 3: Max market size 73,746 people→20%=14,745 people→ buy ¥20,000 jacket = ¥294,900,000
Year 1: 73,746 visitors → 3.5% = 2,581 people→¥20,000 jacket =http://www.forever-green.jp/

9©Ett - High school produce by Nonprofit organization Forever Green

Reference Materials｜Data on the Power to Change Society & Collective DataHigh school

The 3.5% ruleLaw of 2:6:2 (Pareto's law)advocate：Professor Erica Chenoweth

advocate：Vilfredo_Pareto

Affiliation：Harvard University

introduction：Pioneer in Welfare Economics

overview：A study of the history of hundreds of civic

overview：The 2-6-2 rule is a rule of thumb that states that in any

activism and social change initiatives in the 20th century foundthat many of the movements that reached 3.5% of the
population in support of them were successful.
The report found that nonviolent, peaceful activities werealmost twice as successful as violent ones.

given group, there are 20% of people with good performance(productivity), 60% with medium performance, and 20% with poorperformance. A concrete example, a school event where 20% of thestudents are high performers, 60% are mediocre, and the remaining
20% are poor performers.

http://www.forever-green.jp/10©Ett - High school produce by Nonprofit organization Forever Green

Publication in Awareness-raising magazine 「Ett」

High school

Cost of Ett Listing
PlanOne-page A 4 color booklet submitted

Number distributed

100,000 copies

Cost: 2 time

10million yen (donation/tax included) + α (creative cost)

Distribution Locations

High schools

Distribution Method 1

Distribut to Students in class

Distribution Method 2

Delivered by bicycle from the package production site to the school.
0 CO2 emissions!

Distribution period 1:
Event announcements

Late February~Early March 2024 before the event

Distribution Period 2:
Event Report

Early May 2024 after the event* (planned)

Includes planning, interview, photography, design, and printing costs. Secondary use of articles is possible.
http://www.forever-green.jp/11©Ett - High school produce by Nonprofit organization Forever GreenHigh school

Long Term Plan

http://www.forever-green.jp/12©Ett - High school produce by Nonprofit organization Forever GreenMedium- to long-term plan: Combination of events and media
High school
Year schedule
1 termSS
1ʼst2ʼndbudgetAW
3ʼrd4ʼthRepeat

Take time to reach cache point and imprint the information deeply into your consciousness.
primaryschool

JuniorHigh school

High school

Cash PointChild says, "I wantit!"say strongly.

Possible to "nurture sensitivity" from childhood!

http://www.forever-green.jp/13©Ett - High school produce by Nonprofit organization Forever Green

Contact us

High school

m_wakiyama@forever-green.jp
Planning by
Nonprofit organization Forever Greenaddressing climate change and global warming
Changing the world through communication

Executive Producer Kei Watanabe
CTO M.Wakiyama
特定⾮営利活動法⼈フォーエヴァーグリーン
コミュニケーションで世界を変える 地球温暖化・気候危機に取組む⾮営利法⼈
住 所：東京都渋⾕区神宮前6-23-4 2F
電 話：050-3702-0982
メール：info@forever-green.jp
U R L ：www.forever-green.jp
http://www.forever-green.jp/

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