Summary of press releases related
to MaaS app EMot
Fiscal year 2020
(April 1, 2020 – March 31, 2021)

https://www.emot.jp/
Copyright 2021 Odakyu Electric Railway Co.,Ltd. All Rights Reserved.

Overview of press releases in fiscal year 2020

July 16
New services to be added
to EMot app

August 18
A Tour Planning functionality
using AI to be added in 2020

September 16
Sanrio Puroland EMot passports
available on September 16

October 14
Video platform Bratto
and EMot joint campaign

September 16
Odakyu and JR East chosen by Tokyo’s
government for a MaaS demonstration
project

March 29
November 10
January 12
New services in Shonan
On-demand transportation On-demand transport & real (Enoshima-Kamakura) anddemonstration in Machida time route search in Machida Izu areas

November 10
Release of EMot version 2.0

November 30
New package Hakone Digital Free
Pass + free Romance Car ticket

February 15
On-demand transport
demonstration in
Shin-Yurigaoka

Copyright 2021 Odakyu Electric Railway Co.,Ltd. All Rights Reserved.

New services to be added to EMot app

Tourism MaaS

Suburban
MaaS

Daily Life
Service MaaSNew tickets and functionalities gradually introduced from July 20
Starting from July 20, Odakyu will gradually introduce new functionalities and types of electronic tickets
to its MaaS app EMot. The period of the current experimentations “Tourism MaaS”, “Suburban MaaS”
will also be extended until December 31, and of “Daily Life Service MaaS” until October 31 in order tovalidate their business model.
 Tourism MaaS: Introduction on July 20 of a new children fare for the “Digital Hakone Free Pass” (2 or 3 days
unlimited transport ticket in Hakone area), and of an English version of the free pass (adultand children).
 A new Hakone Yuryo (spa near Hakone Yumoto station) entrance ticket + towel rental
package will be on sale from August 17.
 New functionality from July 20: several electronic tickets can be purchased by one single
person and transfer to other EMot accounts on different smartphones (for family, etc.)
 Daily Life Service MaaS: Food subscription experimentation will resume from mid August, with an extended menu at
Hakone Soba.
 Suburban Maas: no change in the experimentation (free bus ticket provided to customers of Odakyu’s
department stores).
Regarding mobility, EMot will provide from mid August information on NTT Docomo’s dcar-share stations,and the service will be integrated in the route search engine results. Note that information on the car
sharing stations of Times Mobility in the whole country has already been made available in EMot in June.
Real time information on the traffic of Odakyu railway lines and Kanachu (Odakyu group) bus lines werealso added in April: real-time estimated train and bus departures and arrivals, bus position from the 4
previous stops...
Odakyu will continue to develop an app that can be used in a variety of situations, from daily life tosightseeing, not only along the Odakyu lines but throughout Japan, by collaborating with partners andexpanding tickets and functionalities.

Digital Hakone Free Pass
screen example
Traffic information and numberof train cars

Odakyu railway lines real time information
Position of the bus fromthe 4 previous stops

Press release information
 Publication date: July 16, 2020
 Original press release in Japanese:
https://www.odakyu.jp/news/o5oaa1000001saen-att/o5oaa1000001saeu.pdf

Kanachu bus
real time
information
Copyright 2021 Odakyu Electric Railway Co.,Ltd. All Rights Reserved.

A Tour Planning functionality using AI to be added in 2020

Tourism MaaS

Suggesting attractive spots and designing an optimal route to visit them
A new Tour Planning service is expected to be added to Odakyu MaaS app EMot by the end of 2020,
based on the BeatMap spot recommendation service developed by Micware. It allows users to create
their customised and optimised itinerary to enjoy their trip in touristic areas.
The service provides two major functionalities:
 “Tabimae” (before the trip): An Artificial Intelligence (AI) algorithm analyses the reviews and comments posted on SNS andthe Internet, and extracts photos of popular places (from seasonal spots to classic tourist
attraction). Photos are sorted into categories such as “see”, “play”, “eat” and shown on thescreen. Users can select any of them and get more information on the related spot.
 Users can also select the places they want to go and the app will suggest an optimal route tovisit all of them. The suggested “Tour Plan” can be saved and edited any time for an efficient
trip planning.
 “Tabinaka” (during the trip): Optimal routes between two spots are suggested by using the Multi-modal Route SearchEngine of EMot, based on the saved Tour Plan that can still be edited by adding or removing
spots.
 Each spot can be checked by users once visited to register their actual trip. They can also
share their comments and impressions on each spot on Twitter by touching a dedicatedbutton (Twitter account is required).
The service will be first implemented in Enoshima – Kamakura area (famous touristic area near Tokyo).
Through EMot, Odakyu aims to make the transportation services that are essential for daily life moreconvenient and comfortable, and to realize a MaaS that is integrated with sightseeing and services at thedestination.

Screen suggesting popularplaces through photos

Suggestion of a Tour Plan
before the trip

Registration of the actual trip

Example of Tour Planning screens

Press release information
 Publication date: August 18, 2020
 Original press release in Japanese:
https://www.odakyu.jp/news/o5oaa1000001sreq-att/o5oaa1000001srex.pdf

Copyright 2021 Odakyu Electric Railway Co.,Ltd. All Rights Reserved.

Sanrio Puroland EMot passports available on September 16

Tourism MaaS

Discount tickets to Sanrio Puroland theme park available on EMot
A new electronic ticket called “Sanrio Puroland EMot passport” is now available on Odakyu
MaaS app EMot. It provides access to the Sanrio Puroland theme park operated by SanrioEntertainment and dedicated to Sanrio’s characters such as Hello Kitty.
Tickets (for children or adults) are to be used on the day of purchase. They are sold 100 JPY (onholiday and weekend) or 200 JPY (on week days) cheaper than the ones sold at the entrance ofthe park.
Once tickets are purchased, users just have to scan the 2D bar code on the screen of theirsmartphone to enter the park. Several tickets can be purchased and saved on one single
smartphone, to allow for example adults to manage the tickets of their children.
Users can use the Multi-modal Route Search Engine of EMot to find the optimal itinerary toaccess the park from their current location.
Through EMot, Odakyu aims to make the transportation services that are essential for daily life
even more convenient and comfortable, and to realize a MaaS that is integrated with tourism
and services at the destination.
©'13,'20 SANRIO S/D・G ©'76,'90,'96,'01,'20 SANRIO APPROVAL No.P1209111

Press release information
 Publication date: September 16, 2020
 Original press release in Japanese:
https://www.odakyu.jp/news/o5oaa1000001tp90-att/o5oaa1000001tp97.pdf

Image of the Sanrio Puroland EMot passports
for adults (blue) and children (pink)

Copyright 2021 Odakyu Electric Railway Co.,Ltd. All Rights Reserved.

Odakyu and JR East chosen by Tokyo Government for a MaaS demonstration project
SuburbanMaaSA Maas project that goes beyond boundaries between companies

Shops, Health facilities
Promotion to theirvisitors
Collaboration
Real timeroute search

MaaS operator
OdakyuJR EastReal time
data

Service

MaaS app
Request for
information,
Info purchasing- Data collection, analysis- Connection with each system

Data exchange

System usage fee

SystemRide
requestOperation

Using atdestination
User

Payment

Tokyo railway companies Odakyu and JR East were selected on September 16 by Tokyo
Government for its “Demonstration project for the design of Tokyo’s MaaS social
implementation model”. They will carry out with partners between January and March 2021 a
MaaS demonstration project in Yamazaki residential area in Machida city (Tokyo) in order toexplore practically how to provide MaaS services that go beyond the boundaries between two
companies.
The project will consist of: An on-demand transport service based on NTT Docomo’s Ai Bus system. Users will be able tobook their ride through Odakyu’s MaaS app EMot.
 The provision of real time information on delays on almost all railway lines of JR East in andoutside Tokyo, all railway lines of Odakyu and bus lines of Kanachu (Odakyu group), in EMot
and JR East apps.
The objective of the project is to assess the effect on decreasing the road traffic jams byimproving the convenience of public transportation, and to rely on local facilities to promote
such service.
The role of each partner will be: Odakyu: Project management, development of payment system and emission of electronic
tickets, development of a user interface (UI) app, provision of real time traffic information.
 JR East: Development of a “Real Time Route Search Engine” that provides real time traffic
information; provision of real time circulation information for the experimentation area.
 NTT Docomo: on-demand transport system Ai Bus.
 Kanachu : operator of on-demand transport, provision of real time information on buses.
 Shops and healthcare facilities: promotion of the service toward their customers.

Search,booking,
payment
Service

Trip

NTT Dodomo
Ai Bus®
On-demandtransport

Roles of the project participants

Press release information
 Publication date: September 16, 2020
 Original press release in Japanese:
https://www.odakyu.jp/news/o5oaa1000001tpag-att/o5oaa1000001tpan.pdf
Copyright 2021 Odakyu Electric Railway Co.,Ltd. All Rights Reserved.

Video platform Bratto and EMot joint campaign

Tourism MaaS

Promoting Hakone touristic area through social network
Odakyu and media company Mediba jointly organise a campaign on the Experience Video
Platform Bratto to promote Hakone touristic area.
Bratto is a social network owned and developed by Mediba on which users can share videos of
their trip and leisure. Videos then help other users to get new ideas on what to do during their
free time.

Between October 15 and November 30, travelers who share the video of their own experiencein Hakone with the hashtag #minanohakone (“Everybody’s Hakone”) will participate to a video
contest organised by Mediba and Odakyu. Videos will be reviewed by the two companies andthe six of them that best promote Hakone (best make people want to go to Hakone) will beselected and rewarded by up to 30,000 JPY worth JTB (travel company) discount vouchers.
Free passes for unlimited rides on Hakone area public transportation are available on EMot app.
Bratto and EMot campain to promote Hakone touristic area

Press release information
 Publication date: October 14, 2020
 Original press release in Japanese:
https://www.odakyu.jp/news/o5oaa1000001u4y8-att/o5oaa1000001u4yf.pdf

Copyright 2021 Odakyu Electric Railway Co.,Ltd. All Rights Reserved.

Release of EMot version 2.0

Tourism MaaS

Suburban
MaaS

Daily Life
Service MaaS

Major improvement for a more convenient and easy to use MaaS app
Odakyu MaaS app has been upgraded on November 10 to a new version EMot 2.0 with major updates.
The design has been dramatically renewed to improve the user experience.
 Major changes in design:
 EMot’s home is now map based, which is more convenient to use than the previous route
search based home.
 Points of interest for which tickets are available on EMot are now shown on the map.
 Users now have the possibility to select any point on the map and then push the “I want to go
there” button to get suggestions of itinerary from the route search engine.
 New buttons “Buy” and “Use” were added in the home screen to buy and use digital tickets
seamlessly.
 A new QR code reader was added on the top right corner of the home to validate tickets. If
several tickets are registered in the app, the system will select automatically the good one
corresponding to the scanned QR code so that the user does not have to look for it by itself.
 Improvement of the Multi-modal Route Search: Real time traffic information on Odakyu’s all railway lines and some bus lines in Tokyo andKanagawa were added to the search results, as long as train congestion information (6 level
colour icons displayed for each calling station).
 Share bikes and taxis can now be added as mobility solutions for the route search.
 Shared mobility: The new “On-demand transport” button shows the on-demand transport available in thevicinity. Transport can be booked and payed directly in EMot app.
 A new “Car sharing” button was added on the home screen to display all the Times car sharing
stations in the vicinity. The list of vehicles available at each station is displayed and a button
send the user to Times app for booking.
Odakyu will continue developing the next generation of mobility by using digital technology to enable its
customers to travel and live easily and comfortably, so that people can go and meet whoever they wantwhenever they want.

Press release information
 Publication date: November 10, 2020
 Original press release in Japanese:
https://www.odakyu.jp/news/o5oaa1000001uhe5-att/o5oaa1000001uhec.pdf

New QR code reader

Old (left) and new (right) home screen(map data: ©2020 Google)

Route search results with real time information(map data: ©2020 Google)
Copyright 2021 Odakyu Electric Railway Co.,Ltd. All Rights Reserved.

On-demand transport demonstration in Machida

SuburbanMaaS

Two months demonstration project in the suburb of Tokyo
Odakyu will launch on November 16 in the Yamazaki residential area of Machida City (Tokyo) a
demonstration project of an on-demand public transport service named “E-Bus”. The objective is
to assess the demand in suburban areas and the effect of promotional activities on the ridershipduring off-peak hours.
“E-Bus” can be accessed free of charge from any of the 19 fixed meeting points that have been
set up in the test area. Passengers just have to book their trip between two of this 19 meeting
points by using Odakyu’s MaaS app EMot. They can also check for transfers to city buses andtrains through the Multi-modal Route Search Engine of the app.
During the whole demonstration period, discount vouchers that can be used in local commercial
facilities will be distributed to passengers riding “E-Bus” during off-peak hours.
A delegated booking system will also be provided to health related facilities (hospitals,
pharmacies...) so that the staff will be able to book a ride for their customers without
smartphones.
The service will be accessible every day from November 16 to December 25, from 7 a.m. to 9
p.m. Up to two Toyota Alphard will be used for the demonstration.
The project is carried out under the patronage of the Ministry of Land, Infrastructure andTerritory of Japan. The service is based on NTT Docomo’s on-demand technology “Ai Bus”.

Example of a request for a ride
through EMot app

Press release information
 Publication date: November 10, 2020
 Original press release in Japanese:
https://www.odakyu.jp/news/o5oaa1000001uhem-att/o5oaa1000001uhet.pdf

Toyota Alphard used for thedemonstration

Map of the 19 meeting points

Copyright 2021 Odakyu Electric Railway Co.,Ltd. All Rights Reserved.

New package Digital Hakone Free Pass + free Romance Car Ticket
Tourism MaaS

“Digital Hakone Free Pass with Free Limited Express Ticket Voucher”
Odakyu will sell from December 1, 2020 to February 28, 2021 a “Digital Hakone Free Pass withFree Limited Express Ticket Voucher” package including: A usual Digital Hakone Free Pass that allows unlimited rides on public transportation (trains,
cable cars, buses and boats) in the touristic area of Hakone, for a period of 2 or 3 days.
 A voucher for a round trip express ticket to access Odakyu’s limited express Romance Car.
The package will be sold at the same price as the corresponding Digital Hakone Free Pass andcan be purchased several days before the trip. To exchange the express tickets, the Free Passneeds to be first activited on the day of the trip. Then the traveller shows its voucher to the staff
of one of the nine designated stations to receive its round trip ticket. Seats will be assigned by
the staff among the ones available on the day.
The package is limited to adults only and can not be transferred to another smartphone. It canbe used one time during the period between December 9, 2020 and March 2, 2021.

Example of Digital Voucher and Round Trip Limited ExpressTicket

Press release information
 Publication date: November 30, 2020
 Original press release in Japanese:
https://www.odakyu.jp/news/o5oaa1000001ujpl-att/o5oaa1000001ujps.pdf

Copyright 2021 Odakyu Electric Railway Co.,Ltd. All Rights Reserved.

On-demand transport & real time route search in Machida
An experiment selected for Tokyo Government MaaS project
Odakyu and JR East have been promoting initiatives aimed at realizing a society in which people
can move seamlessly across the boundaries between railway companies. They now jointly
carries out a demonstration project between January 18 and March 12 2021, as part of the“Demonstration project for the design of Tokyo’s MaaS social implementation model (fiscal year2020)” of Tokyo Government.
The project consists of: An on-demand transport experimentation in Yamazaki residential area in Machida city (Tokyo),
named “E-Bus”, based on the Ai Bus system developed by NTT Docomo and already tested by
Odakyu in the end of 2020 to assess the demand. Operational improvements have been
made since to take into account the feedbacks of customers: the number of meeting points(E-Bus stops) has been increased from 19 to 26, the booking interface in EMot has beenrenewed and booking is now also possible by phone. The service is available every day, from7:00 to 21:00, for 100 JPY per ride payable directly on EMot app or by cash or IC card. Up to 2
Toyota Hi Ace will be operated at the same time.
 A “Real Time Route Search Engine” developed by JR East and available on JR East app andEMot, that takes into account the delays of trains and buses (all railway lines of Odakyu, all
bus lines of Kanachu and major railway lines of JR East) when searching for itineraries. Delays
are shown in the results.
 Distribution of free ride vouchers to customers of Odakyu Department Store Machida and JR
East Lumine Machida (JR East’s department store) that spend more than respectively 2,160
JPY/2,000 JPY (tax included) in shopping. Vouchers will allow a free round trip on E-Bus and
Kanachu’s buses that connect Yamazaki area to Machida station jointly operated by JR Eastand Odakyu.

Selection of get in andget off meeting points

Selection of thenumber of passengers

Selection of thepayment method

Suburban
MaaS
Booking verificationand validation

On-demand booking process in EMot app
Odakyu train is delayed in
Shin-Yurigaoka: 13:54 new
departure time isindicated next to theoriginal 13:52
Odakyu train is delayed in
Machida: 14:02 new
departure time isindicated next to theoriginal 14:00

Press release information
 Publication date: January 15, 2021
 Original press release in Japanese:
https://www.odakyu.jp/news/o5oaa1000001ve2f-att/o5oaa1000001ve2m.pdf

Route search result showing trains delays in EMot (yellow) and JR
East app (green)
Copyright 2021 Odakyu Electric Railway Co.,Ltd. All Rights Reserved.

Suburban
MaaS

On-demand transportation demonstration in Shin-Yurigaoka
An on-demand transportation with a very dense network of stops
Odakyu and the city of Kawasaki, in collaboration with Odakyu Bus, Kawasaki Hire and Kanachu Taxi,organise the demonstration of a shared on-demand transportation around Shin-Yurigaoka station in
Kawasaki from February 17 to May 16. The service named “Shin-Yuri Shuttle” uses the technology
provided by Spain on-demand transportation system provider Shotl.
Nearly 500 meeting points are distributed in an about 5 km² wide area centred on the station (higher
density than of bus stops). Travelers just have to use EMot app to easily book and pay for a ride between
two of any of these points. The service is accessible every day from 7:00 to 22:00, for the price of JPY 500
per ride or with a monthly pass for JPY 21,000 (half price for children). Up to 4 Toyota Alphard will be on
the roads at the same time during the demonstration.

Toyota Alphard used for thedemonstration

Vouchers for Shin-Yuri Shuttle will be distributed at nurseries, cram schools and commercial facilities topromote the service. Odakyu will assess how such new transportation system can help these facilities toattract new customers while reducing their burden of arranging transportation for them. The effect on
the reduction of the use of private cars and then on traffic jams near the station will also be measured.

Shin-Yurigaoka station

This demonstration is a second phase of a trial performed between February and April 2020 (with alower number of meeting points), during which up to 200 people were transported every day for free ofcharge.

Map of thedemonstration area

The service was developed under the patronage of Ministry of Land, Infrastructure, Transport andTourism. Odakyu and Kawasaki City will keep cooperating in the MaaS field to strengthen public
transportation functions by improving next-generation transportation like Shin-Yuri Shuttle, and keep
working to create comfortable towns centered on stations.

Passenger A gets on

Passenger B gets off

Press release information
 Publication date: January 15, 2021
 Original press release in Japanese:
https://www.odakyu.jp/news/o5oaa1000001vqn9-att/o5oaa1000001vqng.pdf

Passenger B
gets on

Passenger C gets on

Passengers A, C
get off

Example of a ride shared by three passengers
Copyright 2021 Odakyu Electric Railway Co.,Ltd. All Rights Reserved.

New services in Shonan (Enoshima-Kamakura) and Izu areas Tourism MaaSNew tickets and functionalities introduced in March and April 2021
Odakyu will start new services in the areas of Shonan (Enoshima-Kamakura) and Izu:
 Shonan area: a one-day contactless pass and a tour planning functionality
 The one-day contactless pass (“Noriorikun”) can be purchased for 650 JPY up to one month in advance, from March
31. Beside unlimited rides on Enoden trains, the pass provides discounts in more than 40 places (restaurants, hotels,
recreation facilities). Users just have to show to the station staff the screen of a valid pass on their smartphone to get
on-board the train. Payments must go through EMot with a registered credit card.
 Facilities where discounts are available with “Noriorikun” pass are shown on EMot’s map along with the current
location of the user.
 The tour planning function designs an optimise excursion plan based on the sites selected by the user among theones suggested in three categories: “tourism”, “entertainment and “food & beverage” (suggestions are based on
popularity of the sites on SNS). Users having bought a “Noriorikun” pass are suggested routes taking into account thetransportation accessible for free with the pass. The function will be available from March 31.
 Izu area: 4 new digital tickets and real time information on bus traffic Four digital tickets from Tokai bus (“Ito Kanko Free Pass”, “Mishima Ticket”, “Yu~ Yu~ Bus Free Ticket” and “Yu~ Yu~
Bus Free Ticket Wide”) can be purchased from April 12 (700 JPY to 1,500 JPY for adults, half price for children,purchase possible up to one month in advance, payment with a credit card through EMot). They allow unlimited
rides in the corresponding zones. Users just have to show a valid ticket displayed on their smartphone to the driver
to board the bus. Up to 10 tickets can be purchased with one single device, allowing one person to represent all themembers of a family or a group of travellers.
 “Ito Kanko Free Pass” allows unlimited free rides for 2 days instead of 1 for the paper version, at the same price.
 Real time information on Tokai Bus traffic will be available on EMot from April 12.
Through EMot, Odakyu Electric Railway aims to make the transportation services that are essential for daily life even moreconvenient and comfortable, as well as to propose new ways to enjoy touristic areas and smarter ways of traveling that
integrate with daily life. We will continue to work with partners to create attractive services that are easy to use for customers.

Examples of free passes

Press release information
 Publication date: March 29, 2021
 Original press release in Japanese:
https://www.odakyu.jp/news/o5oaa1000001wuoe-att/o5oaa1000001wuol.pdf

Real time traffic information for Tokai Bus
Copyright 2021 Odakyu Electric Railway Co.,Ltd. All Rights Reserved.

Quick overview of EMot’s functionalities
Multi-modal Route Search

Digital Ticket Showing various routes toreach destination by using
train, bus, taxi, bike-sharing,car-sharing etc.

 Compatible with various types of tickets,
such as on-screen presentation type
and QR read/show type
 Combination of different type of tickets
as booklets

Real time transportation info

Tour Planning Delays and other info on Odakyu
lines and Kanachu Bus lines
 Plan to gradually expand info on
Odakyu Group Transportation

Congestion Forecast
 Provide predictions ofcongestion between stations foreach train based on the mostrecent traffic records (current
and future) Using AI to suggest excursions
and tour plans and supports
traveler's mobility based on thetour plan.

On-demand transport booking
 On-demand transportbooking/payment via EMot app
 Trials in 2020 and 2021
Copyright 2021 Odakyu Electric Railway Co.,Ltd. All Rights Reserved.