Meeting customer demands forgreener technology solutions

Partner profile

Swedish independent reseller provides complete workplace systems
built on Dell Technologies products and ProSupport services.

Information Technology | Sweden““Take full advantage of the educational
materials that Dell Technologies makes
available on its Partner Portal.”
Rasmus Mellerup
Co-Founder, Lifecycle IT

Business needs
Lifecycle IT is an independent IT reseller that focuses on productsupply and full lifecycle management, from sourcing to recycling
and resale. It needed to work with a technology partner that would
support its vision to help companies consume IT in a more costeffective and sustainable way.

Solutions at a glance•

Dell Latitude laptops•

Dell servers•ProSupport•Logitech AV solutions

Business results•

Growth from 0 to 80 clients in two years.

•ProSupport built into solutions under one leasing payment.

•Sustainable technology fits vision.

•Partnership creates foundation for future growth.

1Founded in 2020, Lifecycle IT now has 80 clients and provides
solutions in six areas: IT-Workplace, AV-Solutions, Software,Enterprise, Cloud Solutions and Recycle.
Co-founders Rasmus Mellerup and Joshua Moore establishedthe company to bridge the gap between large IT service
companies and small providers. They also spotted an
opportunity to help customers manage the full lifecycle of IT
products from acquisition to recycling and resale.
This was driven by customer demand for greener IT as partof CSR initiatives, as well as its personal commitment tosustainability.

Selecting the right partner
When considering which partners to work with, Mellerupand Moore were impressed by Dell Technologies approachto sustainability. Mellerup explains, “The environmental workthat Dell Technologies does is outstanding, and it’s a reallybig selling point for our customers.” He highlights pledges byDell Technologies to support the circular economy and reduce
e-waste, as well as its commitment run a sustainable global
supply chain, as key determining factors.
Other reasons for Lifecycle IT to choose Dell Technologies
included its wide range of products, pricing transparency andbrand reputation.

Building a new company
Lifecycle IT’s relationship with Dell Technologies has helped
drive its growth from start-up to 80 clients today.
The provision of ProSupport services means that Lifecycle IT
can focus on looking after clients and securing new business,safe in the knowledge that Dell Technologies technicians are on
hand to help.
Mellerup says, “We provide ProSupport as part of a monthly
lease payment, so we know Dell Technologies is there to takecare of any issues.”

Lifecycle IT’s strong relationship with the account team at DellTechnologies, which enables the company to access in-depth
technical knowledge to meet emerging customer needs, isanother contributor to the success of the partnership.

Providing carbon reports
One of the key differentiators for Lifecycle IT is the carbon
reports it creates for customers. These detail the impact ofproducts on the environment from manufacturing to eventual
data erasure and disposal. Customers use this information
within their own quarterly or annual CSR/ESG reports, helping toprove their own sustainability credentials.
Lifecycle IT aims to double its business by sales volume inthe year ahead and expand its workforce. Dell Technologies
will continue to play a vital role in the company’s growth going
forward, including new opportunities around the provision of
secure remote working set-ups based on VPNs.
Mellerup concludes, “What’s driving our success is thedetermination of our team to make a difference with ourenvironmental proposition, the confidence of our customers in
the financial arrangements we have in place, and the quality ofproducts we provide.”““As a Dell Technologies partner
you can tap into their wide rangeof expertise to meet emerging
customer needs.”
Rasmus Mellerup
Co-Founder, Lifecycle IT

Another driver is the approach taken by Dell Technologies tocustomer pricing registration, which ensures a level playing fieldfor Lifecycle IT with larger and longer-established providers.

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