. /.  WORLD TRADE  
ORGANIZATION   
G/TBT/N/ISR/609 
17 July 2012  
 (12-3859) 
Committee on Technical Barriers to Trade Original:   English 
  
NOTIFICATION 
 
The following notification is being circ ulated in accordance with Article 10.6 
 
1. Notifying Member:  ISRAEL  
If applicable, name of local governme nt involved (Article 3.2 and 7.2):     
2. Agency responsible:  Israel WTO-TBT Enquiry Point  
Name and address (including telephone and fax numbers, email and website 
addresses, if available) of agency or authority designated to handle comments 
regarding the notification shall be indicated if different from above :   
Israel WTO-TBT Enquiry Point  
Ministry of Industry, Trade and Labor Tel.:  + (972) 3 7347502 Fax:  +(972) 3 7347626 E-mail:  Yael.Friedgut@moital.gov.il  
3. Notified under Article 2.9.2 [X], 2.10.1 [   ], 5.6.2 [   ], 5.7.1 [   ], other:   
4. Products covered (HS or CCCN where applicable, otherwise national tariff heading. 
ICS numbers may be provided in addition, where applicable):  Alcoholic beverages 
(ICS: 67.160.10; HS: 2208). 
5. Title, number of pages and language(s) of the notified document:  Restriction on 
advertising and marketing of alcoholic beverages, (warning) regulations, 5772-2012 
(2 pages, in Hebrew).     
6. Description of content:  On 30 January 2012, the Knesset (I srael Parliament) approved the 
Restriction on advertising and marketing of  alcoholic beverages Law 5772-2012, initiated by 
the Ministry of Health. The law includes the following:  
- Differentiates between in toxicating beverage and str ong intoxicating beverages 
 (paragraph 1); - Prohibits advertising any intoxicating beve rages on billboards and in newspapers or 
 any other printed materials intended for children and teenagers under 18 years old 
 (paragraph 2); - Prohibits promotion of strong intoxicating be verages together with any type of prize 
 or with the right to participate in a competition or a prize winning lottery or as a prize  during TV or radio shows (paragraph 3); - Restricts advertising intoxi cating beverages (paragraph 4); 
- Restricts the amount of in toxicating beverage advert isements in newspapers 
 (paragraph 5) and in the elec tronic media (paragraph 6); 
- Requires adding a warning to all co mmercial advertisemen ts (paragraph 7); 
- Requires adding a warning label to the front of each container of intoxicating 
 beverage (paragraph 8). G/TBT/N/ISR/609 
Page 2  
 
  Following passage of this law the Minister of He alth has formulated re gulations for approval 
of the Knesset Economics Committee, which de tail the requirements of the warning label 
mentioned in paragraph 8 of the law. 
7. Objective and rationale, including the na ture of urgent problems where applicable:  
Protection of human health.  
8. Relevant documents:    
- Restriction on advertising and marke ting of alcoholic beverages law, 5772-2012. 
- Restriction on advertising and marke ting of alcoholic beverages, (warning) 
 regulations, 5772-2012 (draft). 
9. Proposed date of adoption:   
 Proposed date of entry into force:    The law was published in the Israel Official 
Gazette on 30 January 2012.  The regulations are 
scheduled for a final meeting of the Knesset 
Economics Committee 
The law will enter into force 3 months from the entry into force of the regulations. The requirement to includ e a warning on strong 
intoxicating beverages will become effective 
one year from the entry into force of the law. 
The requirement to include a warning on intoxicating beverages will become effective two years from the entry into force of the law. 
10. Final date for comments:  60 days from date of notification 
11. Text available from:  National enquiry point [X], or address, telephone and fax 
numbers, e-mail and web-site addres ses, if available of the other body:    
- Restriction on advertising and marketi ng of alcoholic beverages law, 5772-2012 
 http://www2.moital.gov.il/cmstamat/rs rc/tkina/Law-AlcoholicBeverages.pdf  
- Restriction on advertising and marke ting of alcoholic beverages, (Warning) 
 regulations, 5772-2012 - Draft  http://www2.moital.gov.il/cms tamat/rsrc/tkina/Regulati ons-AlcoholicBe verages.pdf