G/SPS/N/BGD/8  
15 March 2024  
(24-2349) Page: 1/2 
Committee on Sanitary and Phytosanitary Measures  Original: English  
 
  NOTIFICATION  
1. Notifying Member:  BANGLADESH  
If applicable, name of local government involved:   
2. Agency responsible:  Bangladesh Food Safety Authority  
3. Products covered (provide tariff item number(s) as specified in national 
schedules deposited with the WTO; ICS numbers should be provided in addition, 
where applicable):  Food product's advertisement and claims  
4. Regions or countries likely to be affected, to the extent relevant or practicable : 
[X] All trading partners   
[ ] Specific regions or countries:   
5. Title of the notified document:  Draft Food Safety (Advertisement and claims) 
Regulations, 2024 . Language(s):  English . Number of pages:  19 
https://bfsa.portal.gov.bd/site/page/5c9a762e -a153-4c05-86f9-1f1bd84ed38a  
6. Description of content:  The draft Food Safety (Advertisement and claims) Regulations, 
2024 refer to a set of rules to ensure that advertising and claims about food products are 
accurate, truthful, and not misleading to consumers. These regulations aim to protect 
public health by preventing false or de ceptive marketing practices related to food products. 
The advertisement and claims regulations generally include the following key components: 
(1) condition in respect of advertisements, (2)  condition for publication of food claim, 
(3) condition for nutrit ional claims (4)  claim of non -addition sugar, additives, (5)  health 
claims, etc. Overall, these regulations serve to promote transparency and accountability in 
the food industry, helping consumers makes informed choices about the foods they 
purchase and co nsume.  
7. Objective and rationale: [X]  food safety, [  ] animal health, [  ] plant protection, 
[ ] protect humans from animal/plant pest or disease, [  ] protect territory from 
other damage from pests.   
8. Is there a relevant international standard? If so, identify the standard:  
[X] Codex Alimentarius Commission (e.g.  title or serial number of Codex 
standard or related text) : CX714  
[ ] World Organization for Animal Health (OIE) (e.g.  Terrestrial or Aquatic 
Animal Health Code, chapter number) :  
[ ] Internatio nal Plant Protection Convention (e.g.  ISPM number) :  
[ ] None  
Does this proposed regulation conform to the relevant international standard?  
[X] Yes   [  ] No 
If no, describe, whenever possible, how and why it deviates from the 
international standard:   G/SPS/N/BGD/8  
 
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  9. Other relevant documents and language(s) in which these are available:    
10. Proposed date of adoption (dd/mm/yy) : Yet to be decided.  
Proposed date of publication (dd/mm/yy) : Yet to be decided.  
11. Proposed date of entry into force: [  ] Six months from date of publication , and/or  
(dd/mm/yy) : They shall come into force after 6 month from the date of their publication 
in the Official Gazette.  
[ ] Trade facilitating measure   
12. Final date for comments: [X]  Sixty days from the date of circu lation of the 
notification and/or (dd/mm/yy) : 14 May 2024  
Agency or authority designated to handle comments: [  ] National Notification 
Authority, [X]  National Enquiry Point. Address, fax number and e -mail address (if 
available) of other body:   
Sourav Kumar Singha  
Scientific Officer (Certification section)  
Bangladesh Food Safety Authority  
BSL Office Complex (Building -2) 
119, Kazi Nazrul Islam Avenue, Shahbagh, Dhaka -1000 
Tel: + (880 22) 2222 7596 
Mobile: + (880 16) 7639 7266 
E-mail: sps@bfsa.gov.bd  
Website: http://www.bfsa.gov.bd/  
13. Text(s) available from: [  ] National Notification Authority, [X]  National Enquiry 
Point. Address, fax number and e -mail address (if available) of other body:   
Sourav Singha  
Scientific Officer (Certification section)  
Bangladesh Food Safety Authority  
BSL Office Complex (Building -2) 
119, Kazi Nazrul Islam Avenue, Shahbagh, Dhaka -1000 
Tel: + (880 22) 2222 7596 
Mobile: + (880 16) 7639 7266 
E-mail: sps@bfsa.gov.bd  
Website: http://www.bfsa.gov.bd/