Unofficial Translation  
Book 135 Special Section 319 D  Government Gazette  13 December 2018  
Notification of the Ministry of Public Health  
Subject: Criteria, methods and conditions on tobacco product and cigarette pack aging 
B.E. 2561  (2018)  
 
 By virtue of  Section 5 Paragraph 1 and Section 31 Paragraph 1 of the T obacco Products Control 
Act B.E.  2560, the Minister of Public Health upon recommendation of the National Tobacco Products 
Control Board hereby issues the following  regulations.  
 1. This Notification  shall be styled “Notification of the Ministry of Public Health Subject: Criteria, 
methods and conditions on tobacco product and cigarette pack aging B.E. 2561”.  
 2. This Notification shall enter  into force after a period of 270 days from the date of its 
announcement in the Government Gazette.   
 3. Packaging  of d omestic or imported cigarette  must have the format and characteristics as 
prescribed where there shall be no text, picture , logo, sign, trademark, image, marking, design  or other 
matters apart from those allowed in this N otification.  
  3.1 Package or container of cigarettes , and box,  case or carton of cigarettes  must be 
rectang le in shape . 
  3.2 All sides of the o uter surface of package or container  of cigarettes,  and box, case or 
carton of cigarettes  must be in matt opaque c ouche ( Pantone Opaque Couche – Pantone  448 C), except 
for the followings.  
A. Text and wording of cigarette brand, manufacturer, importer or variant as 
prescribed in 4.  
B. Graphic health warning and contact number for the Quit L ine as prescribed in 6, 7, 
8 and 9.  
C. Massage  on the harm  and health effects  of tobacco consumption  as prescribed in 
11 and 12.  
3.3 All sides of the i nner surface of package or  container  of cigarettes,  and box, case or 
carton of cigarettes  must be in white.  
3.4 If cigarette sticks inside a package or container are wrapped, or if all packages 
contained in a box, case or carton of cigarettes are wrapped together, the material used for wrapping 
must be made from paper or other materials with similar characterist ics and must be in silver or white.   
3.5 If package or container of cigarettes are wrapped, or if a box, case or carton of 
cigarettes are wrapped, the material used for wrapping mus t be transparent and colourless , allowing  
graphic hea lth warning, informat ion of the Quit L ine, and massage on the harm  and health effects  of 
tobacco consumption displayed on the package or container  of cigarettes,  and box, case  or carton of 
cigarettes , to be clearly visible.   Unofficial Translation  
Book 135 Special Section 319 D  Government Gazette  13 December 2018  
4. Packaging of domestic or imported cigarette must not display or show, one way or another, 
trademark on all outer and inner surfaces of package or container of cigarettes, and box, case  and carton 
of cigarettes , except for the followings.  
 4.1 Text and wording of cigarette brand or variant, manufacturer, importer to be 
displayed or printed on the package or container  of cigarettes must have the format and characteristics 
as indicated below.  
  4.1.1 Cigarette brand and variant must be in Thai or English, using the  same font 
type  throughout  and not exceeding 4 mm in height. The font colour must be pale gray (Pantone Cool Grey 
2 C), printed on a matt opaque couch background ( Pantone Opaque Couche – Pantone  448 C) on the two 
sides with the largest su rface area, not using the same area for displaying graphic health warning and 
information of the Quit Line.  It may also be printed on one and only one additional side with the smallest 
surface area.  
  4.1.2 Name of m anufacturer or importer of cigarettes mu st be in Thai or English , 
using the same font type throughout and not exceeding 2 mm  in height. The font colour must be pale gray 
(Pantone Cool Grey 2 C), printed on a matt opaque couch background ( Pantone Opaque Couche – Pantone  
448 C) on one of the sides  with medium -sized  surface area, not using the same area for displaying message 
on the harm and health effects of tobacco consumption.  
 4.2 Text and wording of cigarette brand or v ariant, manufacturer, importer to be 
display ed on box, case  and carton of ci garettes  must have the format and characteristics as indicated 
below.  
  4.2.1 Cigarette brand or variant must be in Thai or English, using the same font 
type throughout and not exceeding 8 mm in height. The font colour must be pale gray (Pantone Cool Grey 
2 C), printed on a matt opaque couch background ( Pantone Opaque Couche – Pantone  448 C) on the two 
sides with the largest surface area, not using the same area for displaying graphic health warning and 
information of the Quit Line. It may also be printed o n one and only one additional side with the smallest 
surface area.  
  4.2.2 Name of manufacturer or importer of cigarettes must be in Thai or English, 
using the same font type throughout and not exceeding 4 mm in height. The font colour must be pale gray 
(Pantone Cool Grey 2 C), printed on a matt opaque couch background ( Pantone Opaque Couche – Pantone  
448 C) on one of the sides with medium -sized  surface area, not using the same area for displaying message 
on the harm and health effects of tobacco consumption.  
5. Domestic or imported  cigarette sticks must have the format and characteristics as indicated  
below. Moreover, there shall be no text, picture , logo, sign, trademark, image, marking, design or other 
matters apart from those allowed in this No tification.  
  5.1 Outer surface must  be made from white  coloured  paper . 
 5.2 Cigarette butt must  be made from white or cork coloured paper , or similar.  
 5.3 Brand or variant must be in Thai or English , using  “TH Sarabun PSK” font  as font type 
and not excee ding 1.5 mm in height. The font colour must be pale gray (Pantone Cool Grey 2 C).  Display 
is allowed only in one  position.   Unofficial Translation  
Book 135 Special Section 319 D  Government Gazette  13 December 2018  
6. Domestic or imported cigarettes must display graphic health warning and contact details of the 
Quit Line  in 4 colours as follows.  
Design 1 Graphic health warning  Cigarette smoke causes serious harm to children  
Design 2 Graphic health warning  Smoking causes emphysema  
Design 3 Graphic health warning  Smoking causes mouth cancer  
Design 4 Graphic health warning  Quit smoking for your child ren  
Design 5 Graphic health warning  Smoking causes blindness  
Design 6 Graphic health warning  Smoking causes heart attack  
Design 7 Graphic health warning  Smoking causes esophageal cancer  
Design 8 Graphic health warning  Smoking causes stroke  
Design 9 Graphi c health warning  Smoking causes lung cancer  
Design 10 Graphic health warning  Smoking causes laryngeal cancer  
The 10 designs of graphic health warning and information on Quit Line in Paragraph 1 shall be 
printed randomly in a ratio of 1 graphic health warning to 5 000 packages or containers of cigarettes .  
All 10 designs of graphic health warning and information on Quit Line must be 5.50 x 7.39 cm in 
size. Placement of graphic health warning and information on Quit Line on package or container of 
cigaret tes, and box, case  or carton  of cigarettes , must be at the uppermost edge  and be clearly visible.  
Paragraphs 1, 2 and 3 shall not be applied to  transparent and colourless material used in wrapping 
package or container of cigarettes , and box, case  or carton of carton s, which allows  graphic health 
warning, information of the Quit Line, and massage on the harm and health effects of tobacco 
consumption that is displayed on package or container  of cigarettes, and box, case  or carton of cigarettes , 
to be  clearly visible.  
In printing  graphic health warning and contact details of the Quit Line, manufacture or importer 
of cigarettes must do so according to the template  provided by  the Department of Diseases Control, 
Ministry of Public Health. Colour shade an d weight, size and position  of text, image, warning and font 
sharpness must be in accordance with  the template  shown at the end of this Notification.  
7. Manufacturer or importer of cigarettes must print graphic health warning and information on 
the Quit Li ne as per 6 on package or container of cigarettes , ensuring that it occupies at least 85 percent 
of the two sides with the largest  surface area , and be placed at the uppermost and leftmost edge s of the 
package or container of cigarettes . Details are as fol lows.  
 7.1 If the sides with the largest surface area  of a package or container of cigarettes  are 42 
– 50 cm2 in size,  graphic health warning and information on the Quit Line must be printed in accordance 
with the prescription in 6 Paragraph 3.  
 7.2 If the  sides with the largest surface area  of package or container of cigarettes  are 
smaller or larger than  42 – 50 cm2, the size of graphic health warning and information on  the Quit Line  Unofficial Translation  
Book 135 Special Section 319 D  Government Gazette  13 December 2018  
can be reduced  or enlarged  in accordance with the prescription in 6 Parag raph 3 and proportionately in 
line with the width and length of the graphic health warning.  
8. If graphic health warning and information on the Quit Line cannot be printed in accordance 
with 6, it can be reduced or enlarged as appropriate. However, the proportion of width and length as well 
as the sharpness of graphic health warning and information on  the Quit Line must not alter.  
If proportionate reduction or enlargement cannot be made, or the sharpness cannot be retained, 
or reduction or e nlargement re sults in graphic health warning  occupying less than 85 percent of the 
surface area of the sides with the largest area  of a package or container of cigarettes , the area of matt 
opaque couch background ( Pantone Opaque Couche – Pantone  448 C) should be increa sed and placed at 
the uppermost edge of the package or container of cigarettes so that the graphic health warning and 
information on the Quit Line can occupy at least 85 percent of the  surface  area of the sides with the largest 
area  of a package or contain er of cigarettes . 
9.Manufacturer or importer of cigarettes must print graphic health warning and information on 
the Quit Line in 6 on box, case  or carton of  cigarette s as indicated below.  
 9.1 If the sides with the largest surface area  of a box, case  or carton of cigarettes  are 235 
– 240 cm2 in size,  the graphic health warning and information in Quit Line must be the same size as that 
on the package or container of cigarettes , printed in a row at  the uppermost edge of the two sides with 
the largest  surface  area, 5 designs on each side. The 10 designs shall not be duplicated.  
 9.2 If the sides with the largest surface area of a box, case  or carton of cigarettes  are 
smaller or larger  than 235 – 240 cm2, the graphic health warning and information o n the Quit Li ne must 
be the same size as that on the package or container of cigarettes . The number of graphic health warning 
must correspond to the number of packages or containers of cigarettes inside , printed in a row and placed 
at the uppermost and leftmost edges of the box, case  or carton of cigarettes .  
If graphic health warning and information on the Quit Line cannot be printed on the upper area 
of a box, case  or carton of cigarettes , it shall be printed on remaining areas of the box, case  or carton of 
cigarettes . The number of graphic health warning must correspond to the number of packages or 
containers of cigarettes  inside the  box, case  or carton of cigarettes .  
10. Manufacturer or importer of c igarettes must ensure that the number of designs of graphic 
health warning and information on the Quit Line to be displayed is as follows.  
 10.1 If a box, case  or carton of cigarettes  contain s 10 packages or containers of cigarettes, 
there must be 10 desig ns of  graphic health warning and information on the Quit Line.  
 10.2 If a box, case  or carton of cigarettes  contain more than 10 packages or containers  of 
cigarettes, there must be 10 designs of graphic health warning and information on  the Quit Line. The same 
designs may be repeated.  
 10.3 If a box, case  or carton of cigarettes  contain less than 10 packages or containers  of 
cigarettes, the number of designs of graphic health warning and information on Quit Line must be so that 
there is no duplication.   Unofficial Translation  
Book 135 Special Section 319 D  Government Gazette  13 December 2018  
11. Domestic or imported cigarettes must display massage  on the  harm  and health effects  of 
tobacco consumption . The 10 messages prescribed shall be printed randomly in a ratio of 1 message to 
5000 packages or containers of cigarettes  and 1 message to 500 boxes , case s or carton of cigarettes , as 
the case may be.  
Each of the 10 messages on the harm and health effects of tobacco consumption has 2 related 
texts as follows.  
Message 1  A. Smoking causes pancreatic cancer  
  B. Carcinogens in the blood flow through the pancreas and cause cancer  
Message 2  A. Every cigarette smoked harms you  
  B. Cigarette smoke contains 70 types of carcinogens and 250 types of toxins  
Message 3  A. Smoking causes bladder cancer  
  B. Carcinogens in urine causes cancer  
Message 4  A. Smoking causes erectile d ysfunction  
  B. Toxins in cigarettes damage  the blood vessels to the penis  
Message 5  A. Cigarette smoke induces asthma  
  B. Toxins in cigarettes tighten the windpipe of an asthmatic person  
Messa ge 6  A. Smoking causes liver cancer  
  B. Carcinogens in the blood flow through the liver and cause cancer  
Message 7  A. Smoking causes wrinkles  
  B. Toxins in cigarettes damage tissues under the skin  
Message 8  A. Smoking causes paralysis  
  B. Toxins in ciga rettes cause ischemic stroke  
Message 9  A. Smoking damages sperms  
  B. Toxins in cigarettes cause infertility  
Message 10  A. Cigarettes kill 1 in 2 smokers  
  B. Cigarettes cause 12 types of cancer, coronary disease, cerebrovascular disease 
and emphysema  
In printing message  on the harm and health effects of tobacco consumption, manufacture or 
importer of cigarettes must only do so  according to the template  received from the Department of 
Diseases Control, Ministry of Public Health. Font size and text position must be in accordance with the  
template  shown at the end of this Notification.   Unofficial Translation  
Book 135 Special Section 319 D  Government Gazette  13 December 2018  
Paragraphs 1, 2 and 3 shall not be applied to  transparent and colourless material used in wrapping 
package or container of cigarettes , and box, case  or carton of cigarettes , which allows  message  on the 
harm and health effects of tobacco consumption  that is displayed on package or container  of cigarettes, 
and box, case  or carton of cigarettes , to be clearly visible.  
12. Manufacturer or importer of cigarettes must print message  on the harm and health effects of 
tobacco consumption  as per 11 on package or container of cigarettes , and box case  or carton of cigarettes  
as indicated below.  
 12.1 Print 1 message for each package or container of cigarettes , and box , case  or carton 
of cigarettes . Messages must not be repeated on any side.  
 12.2 On a package or container of cigarettes , the message must be printed on the two 
sides with medium -size surface area of 42 – 50 cm2 (maximum) , ensuring that it occupies at least 60 
percent of surface area on each side. The text must be printed using a Thai font in black on a yellow 
background, approximately 2 x 5.2 cm in size.  
 12.3 On a box, case  or carton of cigarettes , the message must be printed on the two sides 
with medium -size surface area of  235 – 240 cm2 (maximum)  and 117 – 120 cm2 (minimum), ensuring that 
it occupies at least 60 percent of surface area each side. The text must be printed using a Thai font in black 
on a yellow background, approximately 4.5 x 16.2 cm in size.  
 12.4 If a packa ge or container  of cigarettes  is smaller  or larger than the size mentioned in 
12.2 , or if a box, case  or carton of cigarettes is smaller or larger than the size mentioned in 12.3, the size 
of message on the harm and health effects of tobacco consumption mu st be reduced or enlarged 
proportionately to the width and length of the package or container  of cigarettes , or box, case  or carton 
of cigarettes, as the case may be.  
13. Domestic or imported cigarettes must display the following information in Thai or Eng lish, 
using “TH Sarabun PSK” font as font type and not exceeding 1.5 mm in height for package or container  of 
cigarettes , and not exceeding 3 mm in height for box, case or carton of cigarettes. The font colour must 
be pale gray  (Pantone Cool Grey 2 C).  
 13.1 Manufactured d ay, month and year on any side with medium -sized surface area of 
a package or container  of cigarettes , and box, case and carton of cigarettes, other than the area used to 
display message on the harm and health effects of tobacco consumptio n. 
 13.2 Place of cigarette production, whether the Kingdom of Thailand or a foreign country, 
at the bottom edge on only 1 side with the largest surface area of a package or container  of cigarettes , 
and box, case and carton of cigarettes.  
 13.3 “For sale i n the Kingdom of Thailand” at the bottom edge on only 1 side with the 
largest surface area of a package or container  of cigarettes , and box, case and carton of cigarettes.  
 13.4 Packing size written as “(number of sticks) sticks” on any side with medium -sized 
surface area of a package or container  of cigarettes , and box, case and carton of cigarettes . 
14. Package or container  of cigarettes , and box, case or carton of cigarettes must not have the 
following characteristics.   Unofficial Translation  
Book 135 Special Section 319 D  Government Gazette  13 December 2018  
 14.1 Generating aroma, flavor, light or sound  
 14.2  Displaying a QR code or any other electronic symbol except barcode for payment or 
inventory information  
 14.3 Causing change to the container, image, text, message or colour when subject to 
change in the environment e.g. temperature an d time, as well as other similar changes  
15. This Notification shall not be applied to domestic or imported cigarettes in the following cases.  
 15.1 Domestic or imported cigarettes for sale outside the Kingdom , or for testing, analysis 
or research, where t here is clear evidence to support such purpose.  
 15.2 Cigarettes brought into the Kingdom by travelers for their own consumption in an 
amount exempted without  the need to  seek approval from the Competent Officer according to the excise 
tax laws.  
16. Cigare ttes produced or imported into the Kingdom before the effective date of this 
Notification shall be exempted from compliance but not more than 90 days from the effective date.  
17. In case of problem regarding operation or compliance with this Notification, the National 
Tobacco Products  Control Board shall make the final decision.  
Announced on 30 November 2018  
        Piyasakol Sakolsatayadorn  
         Minister of Public Health  
 
 
 
 
 
 
 
 
 
 
 
 
  Unofficial Translation  
Book 135 Special Section 319 D  Government Gazette  13 December 2018  
Example of graphic health warning from the Ministerial Notification  
Subject: Criteria, methods and conditions on tobacco product and cigarette pack aging 
B.E. 2561  (2018)  
 
 
 
 Unofficial Translation  
Book 135 Special Section 319 D  Government Gazette  13 December 2018  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Unofficial Translation  
Book 135 Special Section 319 D  Government Gazette  13 December 2018  
Example of messages on the harm and health effects of tobacco consumption  
from the Ministerial Notification  
Subject: Criteria, methods  and conditions on tobacco product and cigarette pack aging 
B.E. 2561  (2018)  
 
 Unofficial Translation  
Book 135 Special Section 319 D  Government Gazette  13 December 2018