G/TBT/N/THA/437  
 
28 March 2014  
(14-1919)  Page: 1/2  
Committee on Technical Barriers to Trade  Original: English  
 
NOTIFICATION 
The following notification is being circulated in accordance with Article 10.6 
 
1. Notifying Member:  THAILAND  
If applicable, name of local government involved (Article 3.2 and 7.2):     
2. Agency responsible:   
Office of the Alcohol Control Committee 
Department of Disease Control 
Ministry of Public Health Tiwanon Road, Nonthaburi 11000, Thailand 
Telephone: (+662)  590 3032, (+662)  590 3035 
Fax:  (+662)  590 3032 E-mail:  smarnf22@gmail.com ; kpk2553@hotmail.com  
Name and address (including telephon e and fax numbers, email and website 
addresses, if available) of agency or authority designated to handle comments 
regarding the notification shall be indicated if different from above :    
3. Notified under Article 2.9.2 [X], 2.10.1 [   ], 5.6.2 [   ], 5.7.1 [   ], other:   
4. Products covered (HS or CCCN where applicable, otherwise national tariff 
heading. ICS numbers may be provided  in addition, where applicable):  Alcohol 
Beverages (ICS:  67.160.10) (HS 2203, 2204, 2205, 2206, 2207, 2208). 
5. Title, number of pages and langua ge(s) of the notified document:  Draft 
Notification of the Alcoholic Beverages Control, Re: Rules, Procedure and condition for Labels of Alcoholic Beverages, issued under B.E (2 pages, in Thai).     
6. Description of content:  The Notification G/TBT/N/THA/332 (dated 21 January 2010) 
which entitled "Draft notification of the Alcohol Beverage Control, Re: Criteria, Procedures and Requirements for Alcohol Beverage Packages or Pictorial Labels/Warning Statements 
on the Local Manufactured or Imported Alcohol Beverages" is intended to be replaced with 
The Draft Notification of the Alcohol Beverages Control, Re: Rules, Procedures and conditions for Labels of Alcohol Beverages, issued under BE…, it is specified as follows: 
1. The Labels of Alcoholic Beverage shall not use any messages as follows: 
- The message which is unfair to consumers or leads to consequentially affected 
 to social although these messages may relate to sources, condition, quality or 
 characteristics of products or services including delivery, procurement or 
 application of products or services; 
- The messages being regarded as unfair message to consumers or 
 consequentially affected to social are defined as follows: 
a. The message which is false or exaggerated; 
b. The message which misleads the content of products or services 
 although these messages may refer to an academic report, statistical 
 data or unrealistic or exaggerated information; G/TBT/N/THA/437 
 
- 2 - 
 
  c. The message that directly or indirectly supports an illegal or morality or 
 leads to discredit to the national culture; 
d. The message that leads to disharmony or prejudice to the social or 
 people. 
2. The message which directly or indirectly persuades to consume or pretentiously 
 exaggerates the benefit or quality of alcoholic beverage. 
3. The action of any following characteristics which are considered to be included in 
 Clause 1 (2): 
a. The message that introduces an attitude that drinking alcohol can lead to 
 social and sexual success including health; 
b. The message or pictorial athlete; c. The message or pictorial artist or singer; d. The message using pictorial cartoon; 
e. The message that persuades or convinces to purchase or consume in order to 
 donate money to charity; 
f. The message that persuades or convinces to participate in activities such as 
 music, sports, contests or recreation. 
4. The draft notification shall not be applied to the alcoholic beverages manufactured or 
 imported for distribution out of the Kingdom of Thailand or for the purposes of 
 testing, analysis or research with a clear specification and for non-commercial 
 benefits in the Kingdom; 
5. The labels that were used prior to the date of enforcement of this notification can 
 c o n t i n u e  t o  b e  u s e d  n o t  m o r e  t h a n  o n e  h u n d r e d  a n d  e i g h t y  d a y s  a f t e r  t h i s  
 notification be comes effective; 
6. This Notification shall come into force from the day following the date of its 
 publication in the Government Gazette . 
7. Objective and rationale, including the nature of urgent problems where 
applicable:  Consumer information.  
8. Relevant documents:   The Alcohol Control Act B.E. 2551 (2008).   
9. Proposed date of adoption:   
Proposed date of entry into force:    To be determined  The day following the date of its publication in the Government Gazette. 
10. Final date for comments:  60 days from the da te of circulation 
11. Text available from:  National enquiry point [  ], or address, telephone and fax 
numbers, e-mail and web-site addresse s, if available of the other body:    
National Bureau of Agricultural Commodity and Food Standards (ACFS) 
Division of Agricultural Commodity and Food Standards Policy 
50 Phaholyothin Road, Ladyao, Chatuchak, Bangkok 10900 
Thailand Tel:  (+662) 561 4204 Fax:  (+662) 561 4034 
Email:  sps@acfs.go.th  
Website:  http://www.acfs.go.th   
http://www.inmetro.gov.br/legis lacao/rtac/pdf/RTAC001996.pdf 
http://members.wto.org/crnattach ments/2014/tbt/THA/14_1565_00_x.pdf