G/TBT/N/ISR/730  
 
9 January 2014  
(14-0073)  Page: 1/3  
Committee on Technical Barriers to Trade  Original: English  
 
NOTIFICATION 
The following notification is being circulated in accordance with Article 10.6 
 
1. Notifying Member:  ISRAEL  
If applicable, name of local government involved (Article 3.2 and 7.2):     
2. Agency responsible:  Israel WTO-TBT Enquiry Point 
Name and address (including telephon e and fax numbers, email and website 
addresses, if available) of agency or authority designated to handle comments 
regarding the notification shall be indicated if different from above :   
Israel WTO-TBT Enquiry Point  
Ministry of Economy 
Tel.: + (972) 3 7347502 Fax: + (972) 3 7347626 E-mail: Yael.Friedgut@economy.gov.il  
 
3. Notified under Article 2.9.2 [ X ], 2.10.1 [   ], 5.6.2 [   ], 5.7.1 [   ], other:   
4. Products covered (HS or CCCN where applicable, otherwise national tariff 
heading. ICS numbers may be provided in addition, where applicable):  Tobacco 
products. Unmanufactured tobacco; tobacco refuse. (HS 2401), Cigars, cheroots, cigarillos 
and cigarettes, of tobacco or of tobacco substitutes. (HS 2402), Other manufactured 
tobacco and manufactured tobacco substitutes; "homogenized" or "reconstituted" tobacco; 
tobacco extracts and essences (HS 2403). Tobacco, tobacco products and related 
equipment (ICS 65.160). 
5. Title, number of pages and langua ge(s) of the notified document:  Law on the 
restriction of advertising and marketing of tobacco products (Amendment no. 7), 5774-
2013 (15 pages, in Hebrew).     
6. Description of content:  Proposed amendment to legislation announced by Israel's 
Ministry of Health, entitled "Law on the restriction of advertising and marketing of tobacco products (Amendment no. 7), 5774-2013". The major changes introduced in this 
amendment include: 
 Changes the legislation name from "Restriction on advertising and marketing of 
tobacco products" to "Prohibition of advertising and restriction on marketing of 
tobacco and smoking products"; 
 Replaces the term "tobacco products" with "tobacco and smoking products"; 
 Adds new definitions and legislation goals to paragraph 1; 
 Changes paragraph 3, dealing with the prohibition to advertise by certain means;
 
 Deletes paragraph 4 dealing with restrictions on advertising on billboards; 
 Adds a new paragraph 4a dealing with restrictions on the display of tobacco and 
smoking products in businesses; 
 Changes the requirements of paragraph 5 dealing with restrictions on 
advertising; 
 Deletes paragraph 6 dealing that restricted the amount of advertisements in 
newspapers; 
 Replaces paragraph 7 dealing with the obligation to include a warning in G/TBT/N/ISR/730 
 
- 2 - 
 
  advertisements according to the requirements of specific paragraphs; Each 
advertisement must include a warning or another message in a prominent place, on a white background with a black frame and should cover at least 30% of the 
advertisement's total area; 
 Replaces paragraph 7a, restricting the use of a brand name or a trademark, with 
a restriction on the  use of a brand name or trade mark on non-tobacco products 
similar to tobacco or to smoking products.  
 Changes the requirements of paragraph 8 that prohibits the provision of tobacco 
and smoking products as gifts; 
 Changes the requirements of paragraph 8a that prohibits to sell, rent or lend 
tobacco and smoking products to a minor; 
 Replaces the requirements of paragraph 9 dealing with the warning;  
 Changes the requirements of paragraph 9a dealing with the report on the cost of 
advertising tobacco products ; 
 Adds a new paragraph 9b dealing with the report on tobacco product 
ingredients; 
 Adds a new paragraph 9c dealing with the prohibition to manufacture, import or 
market flavoured or fragrant tobacco or smoking products; 
 Adds a new paragraph 9d dealing with the authorization of  inspectors; 
 Adds a new paragraph 9e dealing with inspection; 
 Adds a new paragraph 9f dealing with inspector identification; 
 Replaces paragraph 11 dealing with fines; 
 Adds a new paragraph 11a1 dealing with the responsibilities of functionaries in a 
corporation; 
 Deletes paragraph 12 dealing with the responsibilities of advertisers and of the 
advertising agency's owner; 
 Changes paragraph 13 attributing advertisements to the manufacturer or the 
importer; 
 Changes paragraph 14 dealing with confisca tion of products on the packaging of 
which no warning appears; 
The entry into force of this new proposed amendment should take place 3 months after 
publication in Israel's Official Gazette except for the following: 
 Paragraph 1(e)3 "marketing" and paragraph 4a will enter into force 3 years after 
publication; 
 Paragraphs 3, 5(a) and 9a will enter into force 1 year after publication; 
 Paragraph 9 will enter into force 1 year after publication or at the entry into force 
of the regulations specified in paragraph 9(b); 
 Paragraph 9c will enter into force 2 years after publication; 
 Reporting according to the requirements of paragraph 9b will be provided at a 
later stage. 
7. Objective and rationale, including the nature of urgent problems where 
applicable:  Protection of Human health or Safety; Prevention of deceptive practices and 
consumer protection 
8. Relevant documents:    
 Law on the restriction of advertising and marketing of tobacco products, 5743-
1983; 
 Law on the restriction of advertising and marketing of tobacco products 
(Amendment no. 7), 5774-2013.   
9. Proposed date of adoption:   
Proposed date of entry into force:    To be determined 3 months after publication in Israel's Official 
Gazette except for the paragraphs specified in section 6 of this notification. 
10. Final date for comments:  60 days from notification G/TBT/N/ISR/730 
 
- 3 - 
 
  11. Text available from:  National enquiry point [X], or address, telephone and fax 
numbers, e-mail and web-site addresse s, if available of the other body:   
Restriction on advertising and marketing of tobacco products (Amendment no. 7), 5774-
2013 (Hebrew):  
http://www2.moital.gov.il/cmstamat/rsrc/tkina/LawProposal-Tabacoo.pdf  
http://www2.moital.gov.il/cmstamat/rsrc/tkina/Law-Tobacoo.pdf