WT/CFMC/W/81  
 
7 October 2020  
(20-6883) Page: 1/3 
Sub-Committee on Cotton  Original: English  
 
 
THE DIRECTOR -GENERAL'S CONSULTATIVE  
FRAMEWORK MECHANISM ON COTTON  
WORLD COTTON DAY 2020  
Communication by Brazil  
The following communication, dated 7 October 2020, is being distributed at the request of the 
delegation of Brazil.  
 
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EVENTS AND ACTIVITIES ORGANIZED ON WORLD COTTON DAY 2020  
1.1.  The initiatives put in place by the Brazilian Cooperation Agency (ABC) and by both the Brazilian 
Association of Cotton Producers (ABRAPA) and the Brazilian Cotton Institute (IBA) du ring this week 
in order to celebrate the World Cotton Day are the following:  
Brazilian Cooperation Agency (ABC)  
1.2.  Regarding South -South bilateral cooperation, ABC is launching two videos related to 
1) the "Shire Project Zambezi" (Mozambique and Malawi) and 2) the project to creation of the Cotton 
Technology Transfer Center, in Catuti, in the state of Minas Gerais, which will benefit Brazilian and 
African small cotton producers.  
1.3.  Regarding trilateral cooperation with international organizations, AB C is taking part in several 
activities:  
a. On Monday (5 October), "Technical and Technological Innovations in Cotton 
Production  – Week of Cotton " - along with the Research, Assistance and Rural Extension 
Corporation of the State of Paraiba (EMPAER); the Nati onal Autonomous Institute of 
Agriculture Research  (INIAP) of the Technical University Manabí, Ecuador; and F ood and 
Agriculture Organization (FAO) ; 
b. On Tuesday (6 October), "Talking about Cotton Varieties - Presentation of two new 
varieties of the Paraguaya n Institute of Agricultural Technology (IPTA) " – along with 
Brazilian Agricultural Research Corporation – Cotton ( "Embrapa Algodão "), IPTA, 
cooperative Chortitzer (Paraguay), and FAO;  
c. Also on Tuesday (6 October), "Seminar on public -private technological an d organizational 
innovations " – along with  National Institute of Agricultural Technology of Argentina  (INTA), 
National Service of Food Health and Quality of Argentina  (SENASA), National Institute of 
Industrial Technology  (INTI) of Santiago del Estero (Arge ntina), and FAO;  
d. On Wednesday (7 October), "Celebration of the World Cotton Day " – along with ABRAPA, 
the Ministry of Agriculture and Irrigation of Peru, Paraguay 's First Lady, Institute of Cotton 
and Oilseeds of Mozambique, FAO, and ILO. Brazil 's former M inistry of Agriculture, 
Roberto  Rodrigues, will also take part in the event;  WT/CFMC/W/81  
 
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  e. Also on Wednesday (7 October), the webinar "Celebrating of the World Cotton Day in Latin 
America and Africa: Together We Are More Cotton ", organized by ABC and FAO, with the 
participation of Mozambique. It has the objective of giving visibility and recognition of 
cotton and actors involved in the production, processing and trade of cotton; to involve 
donors and beneficiaries to strengthen assistance for the development of cotton; to seek 
new collaborations with the private sector and investors for industries and production 
related to cotton in developing countries; and to promote technological advances, as well 
as greater research and development on cotton. The event will take plac e at 3:00  pm, 
Brasilia time;  
f. On Thursday (8 October), "Challenges for Cotton sustainability: Experiences for the 
articulation of the cotton textile chain " – along with the Ministry of Agriculture and Rural 
Development  (MADR) of Colombia, Natural Cotton Col or Group, Coltejer (Colombia), 
Cormoda (Colombia), ABRAPA, and FAO;  
g. Also on Thursday (8 October), "Regional Webinar: Innovations in Farming Machines for 
Family Cotton Agriculture, from cotton production to cotton processing " – along with 
Brazilian Agricult ural Research Corporation – Cotton ( "Embrapa Algodão "), National 
Institute of Agricultural Technology of Argentina (INTA), and FAO;  
h. On Friday (9 October), "'Conversatorio ': Challenges and Opportunities for Reactivating the 
Supply Chain Value of Cotton, Textiles and Clothing " – along with representatives from 
the Brazilian Embassy in Peru, ABRAPA, Ministry of Agriculture and Irrigation of Peru, 
National Association of Peruvian Cotton Producers (ANPAL), FAO, and ILO; and  
i. Also on Friday (9 October),  "The production of Cotton Seeds and Other Crops in Family 
Farming Productive Systems " – along with the Research, Assistance and Rural Extension 
Corporation of the State of Paraiba (EMPAER), University Gabriel René Moreno (Bolivia , 
Plurinational State of ), El Vallecito Agricultural Research Institute (Bolivia , Plurinational 
State of ), and FAO.  
Association of Cotton Producers (ABRAPA) and the Brazilian Cotton Institute (IBA)  
1.4.  ABRAPA, through the "Sou do Algodão " movement, launched several actions to commemora te 
World Cotton Day, using #worldcottonday and engaging with all partners in the productive and 
textile chain.  
1.5.  The entity created the motto "the fiber that moves me" to be used in digital media with the 
most varied audiences. For final consumers, ABRAPA hi red Arlindo Grund, "digital influencer" with 
over 1.8 million followers and presenter of the Fashion Squad TV program at the "Brazilian Television 
System  (SBT) network, to star in the campaign that will present through photos and videos real 
day-to-day sit uations in which cotton is present. This material will be used in social networks of the 
ABRAPA 's "Sou do Algodão " movement, its 10 associates, IBA, supporters of the movement, and 
also the "influencer" himself, to call the attention of the Brazilian publi c, from  4 to 9  October, not 
only for the date, but for the presence of cotton in ordinary people 's actions and lives.  
1.6.  To engage the production chain, the Association is promoting the following actions during 
the week:  
a. "landing page" on the "Sou do Algodão " website, so that stakeholders from the production 
chain can upload their photos and videos telling their stories about how cotton is the fiber 
that moves them;  
b. creating a filter for Instagram, so that people can also record their videos and post to their 
social media;  
c. ABRAPA invited 20 well -known people to record testimonials about the contribution of 
cotton to Brazil. Among them are the Minister of Agriculture, Livestock and Supply, the 
presidents of EMBRAPA and the Parliamentary Front on Agriculture (FPA ), among others. 
The videos will be posted on ABRAPA social networks using #worldcottonday ; WT/CFMC/W/81  
 
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  d. ABRAPA set up a public and press relations strategy focused on two axes: "fashion " and 
"agro". In the case of the "fashion" axis, the work will be to disseminate the World Cotton 
Day week campaign and, on the "agro", the guidelines will be focused on sustainability, 
crop performance and forecast, promotion and technology. There are three  TV interviews 
scheduled for the week;  
e. holding a webinar for the female audience, with the "influencer" Cris Francine. The goal is 
to talk about fashion and style, using cotton pieces of clothing of partner brands and 
presenting cotton clothing options for the most varied occasions. The event will be u sed 
to highlight Brazil's position in the cotton world and the outcomes of the "Sou do Algodão " 
movement;  
f. for the engagement of partner brands (today, more than 330), ABRAPA will encourage 
them to produce videos, photos and subtitles for "posts" on social networks, counting their 
stories with cotton. They will also have a filter available for use on Instagram;  
g. for young people interested in fashion, on the night of 7 October, in partnership with 
"Casa de Criadores ", ABRAPA promote a webinar to talk about fa shion and cotton and to 
publicize the 2nd Challenge "Sou de Cotton ", launched on 22nd August  2020;  
h. ABRAPA will elaborate a "press kit" for the press, whose motto is "cotton - the fiber that 
moves me", to establish close relationships with journalists who cover fashion, lifestyle 
and agribusiness. The "kit" will also be sent to the board of the Parliamentary Front on 
Agriculture with the motto redesigned as "cotton - the fiber that moves Brazil".  
 
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