G/TBT/N/GBR/66  
15 August 2023  
(23-5520) Page: 1/2 
Committee on Technical Barriers to Trade  Original:  English  
 
  
NOTIFICATION  
The following notification is being circulated in accordance with Article 10.6  
 
1. Notifying Member:  UNITED KINGDOM  
If applicable, name of local government involved (Article 3.2 and 7.2):   
2. Agency responsible:   
The Department of Health and Social Care and the Office for Health Improvement and 
Disparities  
Name and address (including telephone and fax numbers , email and website 
addresses, if available) of agency or authority designated to handle comments 
regarding the notification shall be indicated if different from above:   
UK TBT Enquiry Point  
Trade Policy Group  
Department for Business and Trade  
Old Admiralty Building  
London  
SW1A 2DY  
TBTEnquiriesUK@businessandtrade.gov.uk  
3. Notified under Article 2.9.2 [X], 2.10.1 [  ], 5.6.2 [  ], 5.7.1 [  ], 3.2 [  ], 7.2 [  ], 
other :  
4. Products covered (HS or CCCN where applicable, otherwise national tariff 
heading. ICS numbers may be provided in addition, where applicable):  TOBACCO 
AND MANUFACTURED TOBACCO SUBSTITUTES; PRODUCTS, WHETHER OR NOT 
CONTAINING NICOTINE, INTENDED FOR INHALATION WITHOUT  COMBUSTION; OTHER 
NICOTINE CONTAINING PRODUCTS INTENDED FOR THE INTAKE OF NICOTINE INTO THE 
HUMAN BODY (HS code(s): 24)  
5. Title, number of pages and language(s) of the notified document:  Online 
consultation: Mandating quit information messages inside tobacco packs.  
6. Description of content:  This notification intends to alert Members to a UK Government 
consultation regarding mandating quit themed information messages and advice inside 
tobacco packets (also called pack inserts) sold on the UK ma rket to help more smokers 
quit. The Office for Health Improvement and Disparities (OHID) in the Department of 
Health and Social Care is leading this consultation on behalf of the UK government and 
the devolved governments in the UK.  
The UK government will consider next steps, which may involve mandating inserts 
through regulations, after reviewing the consultation responses.  
7. Objective and rationale, including the nature of urgent problems where 
applicable:  Across the UK, 1 in 7 adults still smoke, which  is around 6.6 million people. 
Tobacco remains the single leading preventable cause of illness and mortality. The Office 
for Health Improvement and Disparities (OHID) and the devolved UK governments have 
broad policy objectives to improve public health by discouraging young people from taking G/TBT/N/GBR/66  
 
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  up smoking, encouraging people to quit smoking, helping people who have quit, or who 
are trying to quit, to avoid relapse back to smoking and reducing people's exposure to 
second -hand smoke from tobacco products.  
To he lp us achieve these public health policy objectives, we are leading this consultation 
to explore whether mandating pack inserts inside tobacco packets or containers could 
encourage more smokers to quit. Pack inserts could provide information on the benefit s 
of quitting, alongside advice and available support. They could also have a positive effect 
on smoking -related attitudes, beliefs, intentions and behaviours, particularly among 
children and young people and reduce the number of smokers and so reduce seco nd-
hand smoke exposure.; Protection of human health or safety  
8. Relevant documents:   
Along with the consultation is an accompanying draft Impact Assessment. In this 
document we have estimated likely costs and benefits of mandating pack inserts and its 
impact on business and health benefits. Consultation document: Mandating quit 
information messages inside tobacco packs - GOV.UK (www.gov.uk)  
9. Proposed date of adoption:  To be determined  
Proposed date of entry into force:  To be determined  
10. Final date for comments:  10 October 2023  
11. Texts available from:  National enquiry point [X] or address, telephone and fax 
numbers and email and website addresses, if available , of other body:   
UK TBT Enquiry Point Trade Policy Group Department for International Trade Old 
Admiralty Building London SW1A 2DY TBTEnquiriesUK@businessandtrade.gov.uk