# Partnership between public and private organizations for fruit breeding; a case study: INRA and NOVADI in France

Yves Lespinasse, Francois Laurens, E. Grillet, C. Pitiot, J. Champeix

► To cite this version:

Yves Lespinasse, Francois Laurens, E. Grillet, C. Pitiot, J. Champeix. Partnership between public and private organizations for fruit breeding; a case study: INRA and NOVADI in France. MACFRUT, Agri Cesena., May 2005, Cesena, Italy. hal-01601321

HAL Id: hal-01601321

https://hal.science/hal-01601321

Submitted on 4 Jun 2020

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Il pianeta verde del business

MACFRUT

T

TRANS • WORLD

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AGRO•BIO•FRUT

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MACFRUT

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PROTEZIONE E GESTIONE DELLE NUOVE
VARIETÀ IN FRUTTICOLTURA

DIRITTI PRIVATI E SERVIZI PUBLICI;
CONSORZI INTERPROFESSIONALI E TRATEGIE DI
CONTROLLO DELLE INNOVAZIONI GENETICHE

Cesena, 7 maggio 2005

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Dipartimento di
Colture Arboree
Alma Mater Studiorum
Università di Bologna

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Istituto Sperimentale
di Frutticoltura,
Roma e Forlì

Con il patrocinio di

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Con il contributo di

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Banca popolare
dell'Emilia Romagna

AGRI CESENA

Manifestazioni Fieristiche Cesenati
# Partnership between public and private organizations for fruit breeding; a case study: INRA and NOVADI in France.

Y. LESPINASSE*, F. LAURENS*, E. GRILLET**, C. PITIOT** and J. CHAMPEIX***

* INRA - JRU GenHort Genetics and Horticulture, BP 60057, 49071 Beaucouzé-F

** NOVADI - 5, rue Hermann Frenkel, 69364 LYON cedex 07

*** Chairman of POMALIA - 5, rue Hermann Frenkel, 69364 LYON cedex 07

The INRA ANGERS apple and pear breeding programmes are concerned with dessert and processing fruit. The main objective is to combine high fruit quality, disease and pest resistance and to achieve high and regular cropping. For apple, a new collaboration started in 1996 with the French group of nurserymen **NOVADI**. After greenhouse and nursery tests for scab and mildew resistance, budwood of the scab and mildew tolerant trees are delivered to the nurserymen to be grafted and trees are planted in 6 nursery sites where fruit evaluation is performed. The first fruits of this new collaboration between a public institute and a private organization were tested in 2000: some selections are under advanced experimentation. Experimentation is organized through two levels: level ‘1’ is represented by 2 trees at 3 sites and level ‘2’ by 20 trees at 8 sites; this unique nation-wide experimental schedule is coordinated by Ctifl.

The future new varieties will be co-obtentions between INRA and NOVADI with a share 1:1 of the royalties. These new varieties will be distributed under a generic trademark Les Naturianes®.

## Les Naturianes®, is first of all, an innovating, evolutionary and unique procedure.

- **Innovating.** by a collective organization of the supply, in order to offer an indispensable added-value to a product and at the same time satisfy the expectations of the consumer by its production modes, respectful of the environment.

- **Evolutionary** and perennial, by the renewal of varieties.

- **Unique.** by setting up, for the first time in this branch, a trademark label, certifying different varieties which will be diffused under this trademark. Besides this unique procedure, the positioning is also specific and ambitious, since it sides with the consumers. "These apples that are like them" inaugurate the launching of marketed products in a universe, where up to the present, the variety name used to be the trademark.
The leader of the series Les Naturianes®, is the variety 'Ariane', tested with success in France, Belgium, Germany and Great Britain. 50 000 trees were planted in 2002, 100 000 in 2003, 150 000 in 2004 and 300 000 in 2005. The objective is to reach 20 000 tons in 2008, i.e. about 800 hectares.

In order to promote the series Les Naturianes®, a new society S.A.S. POMALIA, was created involving 3 groups:

- NOVADI which comprises 16 nurserymen,

- 33 grower organizations,

- 6 market suppliers.

Each group is controlling one third of the capital. POMALIA enables to work together, makes decisions and has a precise function: to select the varieties chosen from the series, coordinate the planting, implement a marketing strategy and control the commercialization. A contribution from the amount of fruit sold is devoted to finance the marketing strategy.

In 2004, IFO International Fruit Obtention, was set up. IFO is a new organization which gathers together the R&D activities of Pépinières du Valois, Mondial Fruit Selection and DL-Davodeau Ligonnière nurseries. These 3 companies, already partners inside NOVADI, share their expertise, know how and genetic resources; IFO is focused on breeding, selecting and releasing new apple and pear varieties/rootstocks & also on promoting their propagation and development. Experimental work will be performed on a farm close to Angers - 20 hectares - with a team of 4 people coordinated by the manager, Emmanuel de Lapparent. The 3 companies maintain their own activities and are completely independent for fruit production and for nursery development.

A public institution such as INRA is, of course, quite interested to have consolidated private partners with R&D expertise and tools, such as experimental farms for selecting new varieties; it is a guarantee for increasing and improving the relationships and for linking public fundamental knowledge and practical breeding with the objective to renew the variety assortment for essential attributes, such as fruit quality and resistance to the main pests and diseases, for the benefit of the growers and finally for the consumers.