# Developments on Informatization Technology in Agricultural Operations in China

Qiuping Zhou, Guohua Fu

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## To cite this version:

Qiuping Zhou, Guohua Fu. Developments on Informatization Technology in Agricultural Operations in China. 7th International Conference on Computer and Computing Technologies in Agriculture (CCTA), Sep 2013, Beijing, China. pp.10-15, 10.1007/978-3-642-54344-9_2. hal-01220654

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# Developments on Informatization Technology in Agricultural operations in China

Qiuping Zhou<fnref n="1" />ª, Guohua Fu * <fnref n="2" />,ᵇ

**Abstract.** "Eleventh Five-Year" period of China's agricultural and rural information construction achieved important results in significant improvement in the information base. "Twelfth Five-year" period, agricultural and rural information environment for the development of more optimized, more urgent needs, some of the outstanding issues to be resolved, agricultural and rural information construction is about to enter a new historical stage of development, facing a major opportunity, the task is arduous.

**Keywords:** Summary; Informatization technology developments; Chinese agricultural operations

## 1 Introduction

Under the leadership of the CPC Central Committee and the State Council, in close cooperation with community, the Ministry of Agriculture tightly around the development of modern agriculture and the goal of building a new socialist countryside, continue to implement projects; market and Economic Information Division set up at the information technology to promote, specifically responsible for promoting national agricultural informatization work in rural areas. China's agricultural and rural information construction progress is significant, the deepening of the field of application of information technology in agricultural production, the rapid development of information technology in agricultural operations, agricultural management information to further promote agricultural

<footnote n="1">¹ College of Agriculture. Hainan University, 570228, Haikou, Hainan, China</footnote>

<footnote n="2">² Hainan University, 570228, Haikou, Hainan, China</footnote>

<footnote>ªzqp5545@126.com, ᵇgh328@163.com</footnote>
services information technology steadily improved, "Twelve Five" period of
national agricultural the smooth development of the rural informatization work has
laid a good foundation.

## 2 Agricultural products logistics informatization

Comprehensive information technology to promote agricultural super-docking. Ministry of Agriculture, vigorously promote the information construction in agriculture super-docking process, the implementation of grading and packaging of agricultural products and logos, specification, acquisition, storage, transportation, sales and circulation, promote the use of modern circulation technology, information technology means to establish a quality traceability system, the development of online agriculture super-docking platform to encourage the supply and demand information through agriculture super-docking system, to carry out the contract online and trading pilot, and promote agriculture super-docking, modernization. As of the end of 2010, the country has 28 provinces (autonomous regions and municipalities) to carry out the agricultural super-docking, involving more than 10 categories of agricultural products, the Products held around the various forms of trade fairs, Fair more than 5,000 performances, there are more than 2,000 retail enterprises varying degrees, to carry out agricultural super-docking, Ministry of Agriculture directly helping more than 2,000 farmers 'professional cooperatives and supermarkets agriculture super-docking, driven 11,000 farmers' professional cooperatives and supermarkets and marketing relations, promote the circulation of agricultural products cost an average of 10% -15% of farmers participating in the butt than undocked the farmers annual increase of 10% -15%.

Cold chain logistics information technology to accelerate the start. China is speeding up the establishment of the main varieties and key areas of agricultural products cold chain logistics system, information into safety traceability of the cold chain logistics, temperature control and shelf life, freshness and meticulous management to provide a guarantee, but also promoted the cold chain logistics resources the rational allocation. As of the end of 2010, there were cold storage nearly 20,000, the total cold storage capacity of 8.8 million tons, exports of fresh agricultural enterprises generally the whole low-temperature control, large-scale meat slaughtering enterprises began to use international advanced cold chain
logistics technology, toward the full low temperature control the direction of rapid
development. Sinotrans, COFCO social third-party logistics enterprises to establish
international state-of-the-art cold chain facilities and management system,
Shuanghui, public goods, Bright Dairy food production enterprises to actively
improve the cold chain networks, large commercial enterprises chain terminal sale
of part of the continuous improvement of cold chain management, cold chain
logistics enterprises in the overall network, information technology development
trend.

3 Agricultural e-commerce

Multi-level agricultural e-commerce network system has improved constantly. The end of 2010, the National Rural e-commerce site has more than 30,000, of which agriculture-related website 6000, led to profound changes in agricultural production, supply mode. The official website as the representative of Chinese agricultural marketing platform to further increase agricultural information dissemination efforts to close the production and sale of contact; dish housekeeper, I bought the network, as the representative of agricultural e-commerce website easy fresh fruit days with rich e-commerce business, full service online purchase, logistics and distribution, electronic payment; new Hope, love agricultural Inn as the representatives of agricultural production enterprises have self-built e-commerce platform, own agricultural production, supply and electronic links formed a multi-level e-commerce network system of agricultural products, some good benefits, the information environment of national and regional markets, agricultural information dissemination and active zone of the transaction.

Regional staple agricultural products electronic trading market has developed
rapidly. In 2010, China's agricultural trade and circulation mode continuous
innovation, have established a number of bulk agricultural commodities online
trading center, relying on the Internet organize all the members of the dealer
directly online quote, matching, online ordering, electronic shopping bulk buyers
and sellers face-to-face spot trading of agricultural products. For example, the
Shanghai staple agricultural products market mainly oilseed commodity forward
transactions in the standard contract bidding exchange and spot transactions special
spot transactions, combined with the online trade of agricultural products, the
improvement of standards of transactions, and settlement systems and ancillary
storage and logistics delivery system. In addition, Shandong Shouguang Vegetable electronic trading market, Guangdong Shun Li bulk electronic trading market of agricultural products, bulk agricultural products in Hubei electronic trading market, Changsha Southern staple agricultural products market have set up and put into operation.

## 4 Agricultural products wholesale market of information technology

Agricultural market system has improved constantly. Ministry of Agriculture in accordance with the requirements of the "Eleventh Five-Year" period of national agricultural market system planning "to guide an orderly way around the agricultural market system. According to statistics, China has agricultural products wholesale market over 4300, on the regional distribution to achieve full coverage of the producing areas and sales areas, to achieve a comprehensive and professional complement each other on the type of market, the business scope planting livestock, aquatic products and other agricultural products is all inclusive. At the same time, the number of farmers' markets stabilized at about 25,000, a steady increase in the proportion of supermarkets in the circulation of agricultural products, agricultural futures listed species 13. Information technology as an important support for the main channel to the wholesale market of agricultural products, farmers markets and other retail terminal-based, supermarket chains and other modern methods of distribution for the pilot, the futures market to complement the modern market system of agricultural products has been basically formed.

The information of the internal management of the wholesale market, to proceed with the transaction information. Group of economically strong agricultural product wholesale markets make full use of modern information technology, the implementation of a customer management, booth management, personnel management, financial management and administration of public security information technology. Some agricultural products wholesale market to abandon the cash transactions continue for many years "paid their dues, hand delivery, electronic unified settlement (including both credit card transactions) way. A small number of wholesale markets of agricultural products such as Shenzhen Futian Market, Shandong Shouguang market attempts to implement electronic auction transactions; some markets also opened the e-commerce trading platform.
## 5 Agricultural enterprise information technology

The agricultural enterprises starting to focus on information technology. With the popularity of the Internet, many agricultural enterprises began to realize the importance of the construction of enterprise information, the vast majority of companies have access to the Internet; agricultural companies recognize the importance of network publicity, have to build a corporate image display, publishing product information portal; construction of a number of leading agricultural enterprises of agricultural products e-commerce platform for the trading of agricultural products, greatly reduce the transaction costs and improve corporate earnings. There are some leading agricultural enterprises and enterprise management, improve the level of information of the enterprises in the procurement, production, sales, marketing, finance and human resources management and other aspects of the use of ERP systems.

The state-owned farm land management information pilot made significant progress. Beginning in 2004, the Ministry of Agriculture annual allocations of part of the central government funds used to explore state-owned farm land information management, and the construction of state-owned land resource management system pilot in Guangdong, Heilongjiang and Hainan Reclamation. Seven years, the pilot unit according to the requirements of the land use, management and protection of state-owned farms, push forward the construction of farm management subsystem, system sets land management, agricultural production, social security, the subsidy policy, staff management in one of the farm business farming precise management of the land and improve the level of comprehensive utilization of land resources and farm management level of information.

## 6 Professional farmers cooperatives operating information technology

Around the farmers' cooperatives starting to focus on information technology. Around the farmers 'professional cooperatives have established a website, cooperatives internal agricultural information can be released at any time through the website, you can achieve online trading, publishing agricultural news, and also the formation of the online Union to promote the standardization of the construction of farmers' professional cooperatives, standardized. Since 2009, Anhui Province, the implementation of farmers 'professional cooperatives construction
project, the province's 1500 professional farmers cooperatives "Anhui farmers'
professional cooperatives network", to achieve a "production in the community,
marketing network, service exchange, resource sharing". As of the end of 2010,
Gansu Province, has more than 6300 professional farmers cooperatives, in 2010,
the Agriculture and Animal Husbandry Department of Gansu Province to help the
province's 100 co-operatives to build a network information platform to achieve a
cooperative digitization of information, management processes and product sales of
electronic.

Professional farmer's cooperatives in the primary information services play an
increasingly important role. "Eleventh Five-Year" period, China's development of
farmer cooperatives momentum, the total amount of the rapid growth of farmers
'professional cooperatives, business areas continue to expand, is increasingly
becoming an effective way to increase farmers' income. As of the end of 2010, the
national farmers' professional cooperatives amounted to 379,100, there is entrance
farmers 29 million, accounting for about 11% of the total number of households.
These farmers' professional cooperatives are widely distributed in cultivation,
animal husbandry, agricultural, fisheries, forestry and other industries, members of
the cooperative jointly engaged in the purchase of agricultural production,
agricultural marketing, storage, processing, entrance farmers income is generally
higher interbank household income than non-members more than 20%.

7 Conclusion

In summary, the significant progress of China's agricultural and rural
information construction, information technology applications in the field of
agricultural production continued to deepen, the rapid development of
information technology in agricultural operations, the agriculture management
information to further promote agricultural services information technology
steadily improved, as the "Twelfth Five-year "period of national agricultural
and rural information work smoothly laid a good foundation.
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