Digital Culture

Valeria Ramirez

► To cite this version:

Valeria Ramirez. Digital Culture. Licence. Digital Culture, France. 2021. hal-04527917

HAL Id: hal-04527917

https://hal.science/hal-04527917

Submitted on 5 Apr 2024

HAL is a multi-disciplinary open access
archive for the deposit and dissemination of sci-
entific research documents, whether they are pub-
lished or not. The documents may come from
teaching and research institutions in France or
abroad, or from public or private research centers.

L'archive ouverte pluridisciplinaire HAL, est
destinée au dépôt et à la diffusion de documents
scientifiques de niveau recherche, publiés ou non,
émanant des établissements d'enseignement et de
recherche français ou étrangers, des laboratoires
publics ou privés.

<figure><img src="image_1.png" /></figure>

Distributed under a Creative Commons Attribution 4.0 International License
Digital Culture

Valeria Ramirez

► To cite this version:

Valeria Ramirez. Digital Culture. Licence. Digital Culture, France. 2021. hal-04527917

HAL Id: hal-04527917

https://hal.science/hal-04527917v1

Submitted on 5 Apr 2024

HAL is a multi-disciplinary open access
archive for the deposit and dissemination of sci-
entific research documents, whether they are pub-
lished or not. The documents may come from
teaching and research institutions in France or
abroad, or from public or private research centers.

L'archive ouverte pluridisciplinaire HAL, est
destinée au dépôt et à la diffusion de documents
scientifiques de niveau recherche, publiés ou non,
émanant des établissements d'enseignement et de
recherche français ou étrangers, des laboratoires
publics ou privés.

<figure><img src="image_1.png" /></figure>

Distributed under a Creative Commons Attribution 4.0 International License
Digital
Cultures

SciencesPo
Digital
Cultures

SciencesPo
Program

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Presentation

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About the course

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Defining digital culture

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Hands-on the projet. Discussion

<figure><img src="image_6.png" /></figure>

Exploring Zotero
Program

<figure><img src="image_2.png" /></figure>

Presentation

<figure><img src="image_3.png" /></figure>

About the course

<figure><img src="image_4.png" /></figure>

Defining digital culture

<figure><img src="image_5.png" /></figure>

Hands-on the projet. Discussion

<figure><img src="image_6.png" /></figure>

Exploring Zotero
Presentation – Valeria Ramirez

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About me

- **3 Master Degrees in economics, marketing and communication** (Mexico, Spain, France) Corporate Communication and Social Media from Paris-Est Marne-la-Vallée University / Economic Information from the Universidad Complutense de Madrid and dual Master's degree in Journalism and Communication and Marketing From the European University of Madrid and the University of Valle de Mexico.

- **15 years of experience in communication:** journalist for several media in Mexico and Spain, in house and in agency in Madrid and agency and consultancy in France

- **Digital since 2008:** advising business, research organism and spin-offs on communications and digital strategy

- **Teaching, training, and speaking:** Social media workshops for companies and entrepreneurs, online reputation, community management and communication strategies. Teaching in Paris University since 2015

- **Currently doing a PhD** in "Key Performance Indicators (KPIs) in the digital age: how the Head of Communication employs web metrics to assess the efficacy of their strategies" UK/France/Mexico/Spain

- **CSR & Sustainable Development:** Research programs for the European Economic and Social Committee (EESC) on Programmed Obsolescence and Ademe, on the perception of waste and wastage

- References: Bank of America, HSBC, law firms in business law, audit and implementation of a crisis communication plan Merck Serono, IGN (National Institute of Geographical and Forest Information) Afyren, Groupe SEB, Interchanvre, Ynsect, IAR Cluster, Ademe, Ministry of Higher Education and Research.
Presentation – Valeria Ramirez

<figure><img src="image_7.png" /></figure>

About me

- **3 Master Degrees in economics, marketing and communication** (Mexico, Spain, France) Corporate Communication and Social Media from Paris-Est Marne-la-Vallée University / Economic Information from the Universidad Complutense de Madrid and dual Master's degree in Journalism and Communication and Marketing From the European University of Madrid and the University of Valle de Mexico.

- **15 years of experience in communication:** journalist for several media in Mexico and Spain, in house and in agency in Madrid and agency and consultancy in France

- **Digital since 2008:** advising business, research organism and spin-offs on communications and digital strategy

- **Teaching, training, and speaking:** Social media workshops for companies and entrepreneurs, online reputation, community management and communication strategies. Teaching in Paris University since 2015

- **Currently doing a PhD** in "Key Performance Indicators (KPIs) in the digital age: how the Head of Communication employs web metrics to assess the efficacy of their strategies" UK/France/Mexico/Spain

- **CSR & Sustainable Development:** Research programs for the European Economic and Social Committee (EESC) on Programmed Obsolescence and Ademe, on the perception of waste and wastage

- References: Bank of America, HSBC, law firms in business law, audit and implementation of a crisis communication plan Merck Serono, IGN (National Institute of Geographical and Forest Information) Afyren, Groupe SEB, Interchanvre, Ynsect, IAR Cluster, Ademe, Ministry of Higher Education and Research.
About the cours

Assessment criteria

■ Participation (10%)

- Summary note for digital exploration - in group (20%)

- 3 pages

- Presentation of the topic, support expected, methodologie...

- Digital exploration (70%)

- Groups of 4

- Investigation on a digital culture related topic

- Journalist experience. Special report on a digital support

- criteria being evaluated are: creativity, critical approach, team work, demonstration of your learning of the course (this means the project needs to reflect the learnings of each section) and quality of the oral presentation.
About the cours

Assessment criteria

■ Participation (10%)

- Summary note for digital exploration - in group (20%)

- 3 pages

- Presentation of the topic, support expected, methodologie...

- Digital exploration (70%)

- Groups of 4

- Investigation on a digital culture related topic

- Journalist experience. Special report on a digital support

- criteria being evaluated are: creativity, critical approach, team work, demonstration of your learning of the course (this means the project needs to reflect the learnings of each section) and quality of the oral presentation.
About the course . The three keys

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Knowledge

Curiosity

Iteration
About the course . The three keys

<figure><img src="image_8.png" /></figure>

<figure><img src="image_9.png" /></figure>

<figure><img src="image_10.png" /></figure>

Knowledge

Curiosity

Iteration
About the cours

Digital exploration: enhancing the experience

<figure><img src="image_11.png" /></figure>

1. Train the skills being learned in the course, challenge them in real life, explore the limits and possibilities

2. Profit from the discussion and time in class to move forwards.

3. Create a digital piece part of your professional portfolio: to include in cover letters, CV or LinkedIn. Useful when applying for internships and grants

<figure><img src="image_12.png" /></figure>
About the cours

Digital exploration: enhancing the experience

<figure><img src="image_11.png" /></figure>

<figure><img src="image_12.png" /></figure>

1. Train the skills being learned in the course, challenge them in real life, explore the limits and possibilities

2. Profit from the discussion and time in class to move forwards.

3. Create a digital piece part of your professional portfolio: to include in cover letters, CV or LinkedIn. Useful when applying for internships and grants
Defining Digital Culture

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Digital
culture is...

Name

Multidisciplinary
major

Digital culture...
# Defining Digital Culture

<figure><img src="image_13.png" /></figure>

## Digital culture is...

- Name

- Multidisciplinary major

- Digital culture...
## About the cours

## Structure

- 6 sessions

- Intro – topics – oral presentation

- Structure

- Topic of the day

- Exploring the digital space

- Hands-on your Project

- Prepare the session / workload
## About the cours

## Structure

- 6 sessions

- Intro – topics – oral presentation

- Structure

- Topic of the day

- Exploring the digital space

- Hands-on your Project

- Prepare the session / workload
# Defining Digital Culture – Digital Age

## Digital Culture-Digital age

- Is ‘digital’ or ‘virtual’ reality distinct from the ‘real world’? Or isn’t it all ‘real’ now, as the boundaries between on/offline blur?

- Does it matter if we read a bound paperback novel or an eBook?

- And yet, we have: Post-digital era, digital detox, digital centered revolutions, digital activism,

- Are we living ‘digital lives’?

- Enemy or ally
# Defining Digital Culture – Digital Age

## Digital Culture-Digital age

- Is ‘digital’ or ‘virtual’ reality distinct from the ‘real world’? Or isn’t it all ‘real’ now, as the boundaries between on/offline blur?

- Does it matter if we read a bound paperback novel or an eBook?

- And yet, we have: Post-digital era, digital detox, digital centered revolutions, digital activism,

- Are we living ‘digital lives’?

- Enemy or ally
# Defining Digital Culture – Digital Age

A key to start...

Our media environment can be characterized in four key ways

- **Interactivity.** interactive media allow audiences to speak back to producers.

- **Networked.** We can no longer neatly contrast interpersonal communication. Converged and networked technologies make for multiple forms of communication

- **Remix culture.** We can edit, create and share content, 'and extending collaborative peer practices of knowledge, learning and action. = democratic consequences VS creating crises of trust and authenticity,

- **Time-Space Compression.** Technology links up the world ever more intensively and efficiently, with a host of consequences for the economy
# Defining Digital Culture – Digital Age

A key to start...

Our media environment can be characterized in four key ways

- **Interactivity.** interactive media allow audiences to speak back to producers.

- **Networked.** We can no longer neatly contrast interpersonal communication. Converged and networked technologies make for multiple forms of communication

- **Remix culture.** We can edit, create and share content, 'and extending collaborative peer practices of knowledge, learning and action. = democratic consequences VS creating crises of trust and authenticity,

- **Time-Space Compression.** Technology links up the world ever more intensively and efficiently, with a host of consequences for the economy
What is important is to recognize
the continuities between the past
and present, as well as a measure
of change

<figure><img src="image_14.png" /></figure>
What is important is to recognize
the continuities between the past
and present, as well as a measure
of change

<figure><img src="image_14.png" /></figure>
The science of innovations

- Military research and a hippie philosophy: Peace, love and ARPA

- The invention of the hyperlink and its predecessors.

- Dreams of a new web economy, realities of its market limits and a bubble.

- Bottom-up innovation, free software, collective organization, collective intelligence

- Discussion on how politics and society affects the developing of new technologies.
The science of innovations

- Military research and a hippie philosophy: Peace, love and ARPA

- The invention of the hyperlink and its predecessors.

- Dreams of a new web economy, realities of its market limits and a bubble.

- Bottom-up innovation, free software, collective organization, collective intelligence

- Discussion on how politics and society affects the developing of new technologies.
What about the language

Latin > speaking languages > construction of the language

Html / CSS / Java / Phyton /

There are basic rules working for everyone

H1 > H2 > H3 : Colours. > divider > colonnes > mailto:

Construction en blocs or families

From there you

Learning the language, not to write a book in the language, but
to survive in the city of code, being able to evolve and to ask
What about the language

Latin > speaking languages > construction of the language

Html / CSS / Java / Phyton /

There are basic rules working for everyone

H1 > H2 > H3 : Colours. > divider > colonnes > mailto:

Construction en blocs or families

From there you

Learning the language, not to write a book in the language, but
to survive in the city of code, being able to evolve and to ask
The Digital Public Space

- From gatekeepers to fake news, and street gossiping to social media

- Online identity, the creative and strategic self

- Copyright, copyleft and regulation concerns

- E-democracy and Civitech: when the virtual revolutions meet the public squares
The Digital Public Space

- From gatekeepers to fake news, and street gossiping to social media

- Online identity, the creative and strategic self

- Copyright, copyleft and regulation concerns

- E-democracy and Civitech: when the virtual revolutions meet the public squares
<figure><img src="image_15.png" /></figure>

## Hands-on the projet

Meet your team, Find your topic ✓

<figure><img src="image_16.png" /></figure>

Find your team.

* Write it down on a piece of paper

<figure><img src="image_17.png" /></figure>

8 minutes to read the press articles

<figure><img src="image_18.png" /></figure>

Explain the articles to your team mates

<figure><img src="image_19.png" /></figure>

Discuss the possible topics and angles

<figure><img src="image_20.png" /></figure>

Do you have questions? Time to share!
<figure><img src="image_15.png" /></figure>

## Hands-on the projet

Meet your team, Find your topic ✓

<figure><img src="image_16.png" /></figure>

Find your team.

* Write it down on a piece of paper

<figure><img src="image_17.png" /></figure>

8 minutes to read the press articles

<figure><img src="image_18.png" /></figure>

Explain the articles to your team mates

<figure><img src="image_19.png" /></figure>

Discuss the possible topics and angles

<figure><img src="image_20.png" /></figure>

Do you have questions? Time to share!
<figure><img src="image_21.png" /></figure>

## Hands-on the projet

### Some ideas

<figure><img src="image_22.png" /></figure>

- Are "fake news" really believed ?

- Datajournalism, the future of the investigation?

- Content regulation and hijacking on Instagram

- Literature and digital: how does the reading contract renegotiate?

- Nutrition applications and self-quantification: what impact on lifestyles?

- Replace your psy with a mental health app?

- What are the hackatons for?
<figure><img src="image_21.png" /></figure>

## Hands-on the projet

### Some ideas

<figure><img src="image_22.png" /></figure>

- Are "fake news" really believed ?

- Datajournalism, the future of the investigation?

- Content regulation and hijacking on Instagram

- Literature and digital: how does the reading contract renegotiate?

- Nutrition applications and self-quantification: what impact on lifestyles?

- Replace your psy with a mental health app?

- What are the hackatons for?
# Exploring Zotero

## Tool to manage bibliographic data

- Free and open-source reference management software

- web browser integration, online syncing, generation of in-text citations, footnotes, and bibliographies,

<figure><img src="image_23.png" /></figure>
# Exploring Zotero

## Tool to manage bibliographic data

- Free and open-source reference management software

- web browser integration, online syncing, generation of in-text citations, footnotes, and bibliographies,

<figure><img src="image_23.png" /></figure>
# Exploring Zotero

## Install interface AND connector

<figure><img src="image_24.png" /></figure>

https://www.zotero.org/download/

<figure><img src="image_25.png" /></figure>

**Zotero 5.0 for Windows**

Your personal research assistant

Download

<figure><img src="image_26.png" /></figure>

**Zotero Connector**

Save to Zotero from your browser

Install Chrome Connector
# Exploring Zotero

## Install interface AND connector

https://www.zotero.org/download/

<figure><img src="image_24.png" /></figure>

**Zotero 5.0 for Windows**

Your personal research assistant

Download

<figure><img src="image_25.png" /></figure>

**Zotero Connector**

Save to Zotero from your browser

Install Chrome Connector
Exploring Zotero

<figure><img src="image_27.png" /></figure>
Exploring Zotero

<figure><img src="image_26.png" /></figure>
Thank you for your attention

Valeria Ramirez

Valeria.ramirezg@gmail.com

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facebook.com/valeria.ramirez

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twitter.com/valeria_rg

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linkedin.com/in/valeriaramirezg

<figure><img src="image_32.png" /></figure>

pinterest.com/valeriarg/

<figure><img src="image_33.png" /></figure>

valeriarmzg
Thank you for your attention

Valeria Ramirez

Valeria.ramirezg@gmail.com

<figure><img src="image_27.png" /></figure>

<figure><img src="image_28.png" /></figure>

facebook.com/valeria.ramirez

<figure><img src="image_29.png" /></figure>

twitter.com/valeria_rg

<figure><img src="image_30.png" /></figure>

linkedin.com/in/valeriaramirezg

<figure><img src="image_31.png" /></figure>

pinterest.com/valeriarg/

<figure><img src="image_32.png" /></figure>

valeriarmzg