# Contents

## Acknowledgments | 7

### 1 Introduction: 'It's Difficult' | 9

My Argument | 11

The Nature of my Project | 14

Overview of Chapters | 17

### 2 The Contemporary Adjective *Global I: Popular & Free, and Disputedly Undisputed* | 23

Popular & Free | 24

Disputedly Undisputed | 42

Conclusion | 46

### 3 The Contemporary Adjective *Global II: Enmeshed with the 'Globalisation'-Discourse* | 53

*Global* as a Tool to Establish the Signified of *Globalisation* | 54

*Global* as an 'Outcome of Globalisation' | 60

Conclusion | 63

### 4 The 'Globalisation'-Discourse and the 'New World' | 69

Clarification of the Word *Discourse* | 70

A Brief History of the 'Globalisation'-Discourse | 75

Four Facets of the 'Globalisation'-Discourse | 80

Fifth: The 'Globalisation'-Discourse and the Idea 'New World' | 90

Conclusion | 93

### 5 The Proclamation of the 'New World' | 97

Proclamations of the 'New World' | 100

The Proclamation of the 'New World' as a Manifestation of the Awareness of the Reflexive 'Backfiring' of Modernisation | 111

Conclusion | 128

### 6 The Omnipresence of *Global* as a Political Phenomenon and 'Unconventional' Object of Study | 133

Synthesis: The Omnipresence of the Contemporary *Global* as a

Phenomenon that brings out the 'New World' | 135

The Symbolic Production of Social Reality, and the 'New World' as a Distinct Mode of the Present | 141
Approaching the Omnipresence of *Global* as an ‘Unconventional’

Object of Study | 171

Conclusion | 180

**7 For Example: The Web of Meanings ‘New World’ in US**
**President Obama’s Public Papers 2013** | 183

Corpus and Research Strategy | 185

The Web of Meanings ‘New World’ in Obama’s 2013 Public Papers:

Modern and ‘Hyper Cosmopolitised’ | 189

Conclusion and Outlook | 196

**8 Conclusion** | 199

**References** | 201

**Tables and figures** | 233