On-line advertisement method using advertisement website

Disclosed is an on-line advertisement method using an advertisement website. An on-line advertisement method according to an embodiment of the present invention provides an advertisement available to a user terminal at a current position of a user terminal which accesses an advertisement website.

FIELD

The present invention relates to an on-line advertisement method, and more particularly, to an on-line advertisement method using an advertisement website.

BACKGROUND

Generally, an advertisement is a one-way communication with the aim of notifying potential consumers of information on products and services and purchasing methods, and has an object of directly reaching sales, that is, a commercial purpose.

Furthermore, a public relation is a propaganda by which a government agencies, companies, organizations, or individuals widely notify the purpose of business in order to obtain public confidence and understanding and attract attention, and has an object of constructing images and obtain awareness and preference, that is, a non-commercial purpose.

At the present day, a lot of candidates and information emerge in various media and global society, and among them, the acts of notifying themselves or their wills become increasingly intense. Accordingly, a public relation is comparatively lower in cost than the advertisement, it is required to make advertisement incurring a great expense in order to have a republic relation effect for people.

However, these advertisements have many problems. There are problems in which, in the case of an advertiser, on-line or offline media with high advertising effectiveness has higher advertisement cost, it is difficult to know how advertisement effect occurs, and the recognition of the advertisement disappears from the consumers after the end of the advertisement contract.

Also, from the viewpoint of consumers who watch the advertisements, they don't like advertisements that are unnecessary to themselves or not interested, and there is a problem of distrust of advertisement thought as exaggerative advertisement.

Furthermore, there is also a problem that advertisements that have spent a lot of expenses and research by companies and individuals are not utilized as another valuable information besides temporary public relation means.

SUMMARY

An object of the present invention provides an on-line advertisement method using an advertisement website that provides advertisements of areas corresponding to an access position of a current user terminal when the user terminal is accessed to an advertisement website which offers advertisements for each area.

The objects to be solved by the present invention are not limited to the objects mentioned above but other objects which have not been mentioned can be clearly understood by a person with knowledge in the technical field to which the invention pertains from the description below.

A method for on-line advertisement using an advertisement website according to the present invention for achieving the above object includes accessing to an advertisement website in which advertisements of each area are posted, using a user terminal; providing the advertisement image to the user terminal so that a local selection menu for selecting at least one of an area to which the user terminal is accessed and at least one upper area including the accessed area, and an advertisement image including the advertisements are displayed on the user terminal; when a signal notifying that a specific area is selected is received from the user terminal via the local selection menu, searching for advertisements related to the selected specific area among the advertisements registered in the advertisement website; and providing searched advertisements to the user terminal for the designated time such that the searched advertisements are displayed on a screen of the user terminal for the time designated for each advertisement.

The on-line advertisement method using the advertisement website according to the present invention has an effect of providing advertisements available to the user terminal at the current position of the user terminal accessing the advertisement website, thereby providing advertisements that are substantially available at the current position to the user of the website.

DETAILED DESCRIPTION OF THE INVENTION

The aforementioned objects, features and advantages will be more clearly understood from the following detailed description taken in conjunction with the accompanying drawings. Accordingly, those having ordinary knowledge will be able to easily carry out the technical idea of the present invention. In the description of the present invention, when it is determined that a specific explanation on known technique related to the present invention may unnecessarily obscure the gist of the present invention, a detailed description thereof will be omitted.

FIG. 1is a schematic configuration diagram of an on-line advertisement using an advertisement website according to an embodiment of the present invention, which includes an advertisement website200on which advertisements of a large number of areas are posted, a user terminal20accessible to the advertisement website200, an advertisement provider30of each region accessed to the advertisement website200through the user terminal20to post advertisements, an advertisement viewer40which accesses to the advertisement website200via the user terminal20to watch and use advertisements posted in each area, and an operator server100which manages and operates the advertisement website200.

At this time, the advertisement in the present invention means an act of making explanation, purchase information, public relations, or the like of at least one of a specific product, a specific government agency, a specific person, and contents.

Surveys on specific themes may also be included in the above advertisements. That is, in the advertisement in the present invention may include an act in which the advertisement provider notifies the commercial situation, and all the acts of notifying the advertisement provider to others by news, SNS messenger, etc. may also be included in the advertisement.

Further, the user terminal20may be accessed to an advertisement website200such as a computer, a laptop, a wired/wireless phone, a mobile terminal, and a smart phone, and all the electronic devices on which the application providing the advertisement website200can be installed and used may be included.

In addition, the advertisement website200is served to the user terminal20in the wireless Internet or mobile Internet standard via the operator server100, or can be installed and used in the subscriber terminal20in the form of application generated and managed by the operator server100.

Hereinafter, the present invention will be described in detail with reference toFIGS. 2 to 9.

Referring toFIGS. 2 to 9, when the operator server100detects that the user terminal20is accessed to the advertisement website200(S110), the operator server100provides the advertisement image to the user terminal20such that the local selection menu for selecting at least one of the area to which the user terminal20is accessed and at least one upper area including the accessed area, and an advertisement image including the advertisement are displayed on the user terminal20.

In other words, as illustrated inFIGS. 3 to 9, the advertisement image provided to the user terminal20is a configuration of advertisement webpage200displayed on the screen of the user terminal20. The operator server100grasps an area in which the user terminal20is accessed to the advertisement website200, generates the advertisement website200including the local selection menu300capable of selecting two or more areas including the gasped area, an advertisement display region400in which the advertisements are displayed, and a bulletin board region500including the bulletin boards of various purposes in the advertisement website200, and sends the generated advertisement website200to the user terminal20so that the accessed user terminal20is displayed.

Further, if the signal notifying selection of a specific area is received from the user terminal20accessed to the advertisement website200, via the local selection menu300(S130), the operator server100searches the advertisements related to the specific area corresponding to the signal among the advertisements registered in the current advertisement website200(S140).

At this time, the advertisements related to the specific area may include at least one of the advertisement posted on the advertisement website200by the advertisement provider30located at the same area as the specific area among the advertisements registered in the advertisement website200, the advertisement to be promoted in the specific area, and an advertisement which advertises a product to be sold in the specific area.

The operator server100provides the searched advertisements to the user terminal for the designated time such that the searched advertisements are displayed on the screen of the user terminal20for a time designated for each advertisement (for example, a specific time zone) (S150).

That is, all members of the advertisement website200include an advertisement provider30that posts the advertisement, and an advertisement viewer40who watches the advertisement, and the members who post or watch the advertisement may be advertisement providers30and advertisement viewers40at the same time.

At this time, when the advertisements are posted on the advertisement website200, the advertisement provider30may set the advertisements such that the advertisements can be seen by the advertisement viewers for the designated time for each advertisement (for example, a specific time zone).

Hereinafter, the present invention will be described in more detail with reference toFIGS. 3 to 9.

FIGS. 3 to 9illustrate the advertisement website200including the local selection menu300, the advertisement display region400, and the bulletin board region500according to the present invention.

As an example, as illustrated inFIG. 3, if the user terminal20located in Korean is accessed to the first advertisement webpage200, within the advertisement website displayed on the screen of the user terminal20, the local selection menu300includes the area items indicating the above-mentioned Korean area, Korean upper area items (Asia), and a plurality of lower area items in Korea.

Also, in the advertisement display region400, the advertisements in which at least one of the number of viewing times of and preference is greater than or equal to the reference value for subscribers of the advertisement website among advertisements posted in the Korean area are preferentially displayed. Here, the preference indicates the reaction by the subscriber obtained by buttons such as “good” and “empathy” displayed on the advertisement, and is determined on the basis of the cumulative number of times for pushing the button.

On the other hand, a hashtag may also be used to preferentially display advertisements to be interested by the subscribers in the advertisement display region400. The hashtag means a type of metadata which is formed to facilitate classification and search of the posts.

In the on-line advertisement method according to an embodiment of the present invention, when an advertiser posts the advertisement, it is possible to input a keyword representing the contents of the advertisement by the hashtag. At this time, a plurality of hashtags may be added in accordance with the attributes of the advertisement.

Furthermore, it is also possible to allow a subscriber to input keywords to be interested in advance.

Through the aforementioned process, the hashtag added to the advertisement is compared with the keyword input by the subscriber, and the advertisement to which the hashtag identical or similar to the keyword input by the subscriber is added may be preferentially displayed.

For example, if an arbitrary advertiser adds hashtags “a” and “b” to his/her advertisement, the advertisement may be preferentially exposed to the subscriber who inputs “a” or “b” as the keyword interested among the plurality of subscribers.

According to an embodiment of the present invention, when the user displays an advertisement to which the same hashtag as the keyword registered in advance is added, as illustrated inFIG. 3, the advertisement may be displayed in the form in which the background color or the frame of the advertisement is colored in an arbitrary color. In other words, advertisements to be interested by the users can be displayed to be seen more clearly in the eyes.

Therefore, it is possible to achieve the effect that the advertisement effect can be maximized in consideration of the preference of the subscriber.

At this time, as illustrated inFIGS. 3 to 5, the number of advertisements displayed in the advertisement display region400is set such that the number of the areas selected through the local selection menu300decreases as ascending to the upper area, the number of selected areas increases as descending to the lower area, and the number of the advertisements of each area may be limited.

As an example, three advertisements are displayed in the advertisement display region400in the Korean area ofFIG. 3, but as illustrated inFIG. 4, when Seongnam area item is selected in the local selection menu300and the area zone descends to the lower area from Korean area to Seongnam area, advertisements related to the selected Seongnam area are searched and displayed in the advertisement display region400, but five advertisements greater than the Korean area are displayed.

Further, as illustrated inFIG. 5, when a Bundang area item is selected in the local selection menu300, and the area zone descends to the lower area from Seongnam area to Bundang area, the advertisements related to the selected Bundang area is searched and displayed in the advertisement display region400, but eight advertisements greater than the Seongnam area are displayed.

Of course, unlikeFIGS. 3 through 5, the setting can also be provided such that as the number of advertisements increases as ascending to the upper area, the number of advertisements decreases as descending to the lower area, and it is also possible to set the same number of advertisements of the upper area and the lower area.

According to an embodiment of the present invention, it is possible to utilize the population living in each area in order to determine the number of advertisements displayed in the advertisement display region400of the upper area and the lower area.

To this end, the on-line advertisement providing method according to the embodiment of the present invention can be provided so that the number of advertisements corresponding to the population is displayed, using the regional population database.

For example, the number may be determined such that eight advertisements are displayed in the advertisement display region400of an area with a population of 500,000 or less, and five advertisements are displayed in the advertisement display region400of an area of exceeding 500,000 and less than one million.

As described above, if the number of advertisements displayed in the advertisement display region400is automatically determined by utilizing the population living in each group, it is possible to automatically determine the number of advertisements without inconvenience in which the administrator needs to determine the number of advertisements displayed in the advertisement display region400for each area one by one.

Furthermore, the posting retention time of the advertisements displayed in the advertisement display region400may be gradually shorter as the area selected through the local selection menu200descends to the lower area.

As an example, in the Korean area ofFIG. 3, advertisements related to the Korean area are posted for two hours and then exchanged with other advertisements. However, as illustrated inFIG. 4, if the Korean area descends to the lower area toward Seongnam area, the advertisements related to Seongnam may be posted for one hour shorter than the advertisements related to Korean area.

Further, the advertisements displayed in the advertisement display region400may be gradually moved toward the upper area than the posted area and posted in that area, when the number of viewing times or preference becomes higher than the reference value by the subscribers in the advertisement website200.

As an example, when the number of viewing times or preference of a specific advertisement becomes higher than the first reference value among the advertisements related to Bundang area inFIG. 5, the specific advertisement is moved to the advertisement related to Seongnam area and posted in the area. When the number of viewing times or the preference of the specific advertisement moved to the advertisement related to the Seongnam area becomes higher than the second reference value (the second reference value>the first reference value), the specific advertisement may be moved to advertisement related to Gyeonggi area and posted in the area.

Further, the advertisement contents of the advertisements displayed in the advertisement display region400may gradually summarized and displayed, as the area selected through the local selection menu200descends to the lower area.

As an example, in the South Korean area inFIG. 3, advertisements related to the Korean area are displayed including images, text etc related to the public relations. However, as illustrated inFIG. 4, when the Korean area descends to the lower area toward the Seongnam area, some advertisement contents of the advertisements related to Seongnam are gradually displayed in smaller sizes than the advertisements related to the above-mentioned Korean area. As illustrated inFIG. 5, when the above-mentioned Seongnam area descends to the lower area toward the Bundang area, some texts of the advertisements related to Bundang are summarized and displayed to a gradually smaller size than the above-mentioned advertisements related to Seongnam area.

On the other hand, the advertisements displayed in the advertisement display region400inFIGS. 3 to 5are advertisements capable of paying the points displayed when the first bulletin board510is selected and activated in the bulletin board region500. That is, when the first bulletin board510is selected and activated in the bulletin board region500, the advertisements capable of paying points are searched and displayed in the advertisement display region400.

That is to say, the first bulletin board510is a bulletin board on which the advertisements that pay the points to the user terminal20when the user terminal20selects (or watches) an advertisement of another subscriber displayed in the advertisement display region400.

Further, the user terminal20can post a free advertisement in the first bulletin board510, using the paid point in the first bulletin board510.

At this time, the user (one of the advertisement provider and the advertisement viewer) of the user terminal20can purchase the area for posting the advertisement on the advertisement display region40in the first bulletin board510, the posting time, and the position in the advertisement display region400, using the points paid to the user terminal20, by auction.

Also, the points paid by the advertisement related to the upper area may be larger than the points paid by the advertisement related to the lower area among the advertisements displayed on the first bulletin board510. As an example, the points paid by advertisements posted in the Seongnam area may be greater than the points paid by the advertisements posted in the Bundang area.

In addition, although the user of the user terminal20tries to post the desired advertisements, if the saved points of the user are insufficient, the user may receive the points of other users, thereby purchasing the area for posting the advertisement, the posting time, and the position in the advertisement display region400by auction.

In other words, the first bulletin board510is an SNS platform having a global advertisement (or questionnaire) function in the form of a website and an application and a commercial transaction function. The first bulletin board510is a platform which provides the function of a bulletin board that allows the users (advertisement providers or advertisement viewers) to post advertisements or questionnaires for free or with fee for a guaranteed period of time in a desired area and at a desired time zone anywhere in the world, and provides market functions for allowing customers of the desired areas to sell products and purchase products of the desired areas.

Next, the second bulletin board520selected and activated in the bulletin board region500inFIG. 6is a “Power Board” which is a bulletin board that displays advertisements capable of saving cash at the time of selecting or viewing the advertisements in the advertisement display region400.

In other words, the second bulletin board520is a bulletin board which receives the accumulation of cash provided by the advertisement provider30when the user terminal20completes the mission (at least one act of advertisement viewing, participation in survey, and installation of the application) posted by the advertisement provider30. At this time, the user terminal20may receive the saved cash from a fifth bulletin board550as a market board to be described later, purchase the product advertised on the fifth bulletin board550with the saved cash, or exchange the cash for points of other cyber money.

Next, the third bulletin board530selected and activated in the bulletin board region500inFIG. 7is a “My Board” which is a bulletin board for managing personal information of the user terminal20, advertisement/questionnaire posted by the user terminal20, advertisement/questionnaire of other subscribers scrapped by the user terminal20, cash/points saved by the user terminal20, and the like.

As an example,FIG. 7illustrates a configuration in which the user's personal information of the user terminal20, the number of advertisements scrapped by the user terminal20in the advertisement website200, the number of questionnaires scrapped by the user terminal20in the advertisement website200, the cash and points etc. saved by the user terminal20are displayed in the third bulletin board530.

As another example, an advertisement with a hashtag identical or similar to the keyword input by the user may be displayed on the third bulletin board530. In other words, since the advertisements to be interested by users are automatically collected and provided, the advertisement effect can be maximized.

When the advertisements to which the hashtag identical or similar to the keyword registered by user in advance are displayed on the third bulletin board530, an optional identifier may be added to the advertisements.

Here, the identifier is used for displaying the advertisement corresponding to the keyword registered by the user in advance, and may be added to a partial region of the advertisement. Or, the identifier may be added in the manner of displaying the background color of the advertisement or the color of the frame line to be different from the general advertisement.

At this time, the identifier may be displayed in a darker color as the similarity between the hashtag added to the advertisement and the keyword registered by the user in advance is higher, or may be added in such a manner that the size of the identifier increases.

Next, the fourth bulletin board540selected and activated in the bulletin board region500inFIG. 8is a “Friends Board”. In the fourth bulletin board540, information (including at least one of personal information and greetings of other subscribers) of other subscribers registered by the user terminal friend20as friends is displayed. The advertisement registered by the friends on the advertisement website200may be arranged and displayed in a recent time zone. When specific other subscriber information is selected by the user terminal20, the bulletin board moves to the above “My Board” of the friend and the advertisement posted by the friend can be watched.

Similarly to the third bulletin board530, the fourth bulletin board540may display advertisements with the added hashtag matching the keywords registered by the user in advance. For example, it is possible to display an advertisement to which a hashtag matching the keyword registered by another subscriber registered as a friend is added. Therefore, it is possible to check advertisements to be interested by another subscriber registered as a friend.

At this time, the advertisement displayed on the fourth bulletin board540may also be provided to the user in the state in which an arbitrary identifier is added as displayed on the third bulletin board530.

On the other hand, the on-line advertisement providing method according to an embodiment of the present invention can also provide a function of sending a message to another subscriber registered as a friend as illustrated inFIG. 8.

According to an embodiment of the present invention, when sending a message to another subscriber registered as a friend, an advertisement to be interested by another subscriber may be displayed in a partial region to be sent.

For example, when sending a message to a friend A, it is possible to send an advertisement with the added hashtag matching the keyword registered by the friend A in advance together with the message. At this time, the advertisement may be sent so as to be included in a partial region of the message.

Therefore, even if the user is not accessed to the local advertisement bulletin board, it is possible to achieve the effect capable of automatically providing advertisements to be interested by the user.

Finally, the fifth bulletin board550selected and activated in the bulletin board region500inFIG. 9is a “Market Board”. The advertisements of the products that can be purchased at the cash/point saved via the advertisement website200are displayed on the fifth bulletin board, and the user terminal20can purchase the products at the cash/point saved by the user. In addition, the user terminal20may apply for payment of the saved cash in the fifth bulletin board550or exchange the saved cash for points of other cyber money.

Although the present invention has been illustrated and described in relation to a specific embodiment, a person having ordinary knowledge in the industry will be able to easily know that various modifications and changes can be made within the scope that does not depart from the spirit and scope of the invention indicated by the appended claims.