Display card with movable extending member

A card for displaying price or other graphic information is mountable on a price rail of a conventional store display shelf, stand, or the like, and includes a central information carrying portion, and opposed tabs extending therefrom which are adapted to be retained in a conventional price rail. One of the tabs includes a remote enlarged portion suitable for containing information thereon and connected to that tab by a rib or a bridging portion which extends from an edge of that tab which is not retained by the price rail when the card is mounted therein.

BACKGROUND OF THE INVENTION 
This invention relates to a display card, conventionally containing article 
pricing information thereon, which is mountable on a price rail of a store 
display case, grocer's shelf, dairy case, display stand, or the like. 
Heretofore, shelf pricing displays have included dangling "attention 
getting" portions which extend from or are joined to the bottom edge of 
such a device. Such an arrangement is shown in U.S. Pat. No. 3,774,328, 
issued Nov. 27, 1973, to Mr. O. Tanney. Unfortunately, in this arrangement 
the shape of the individual pricing rail portion on which a support 
portion or header of the device is mounted may control, or at least 
provide undesirable input to, the curvilinear shape of a rib or other 
bridging portion between the header and dangling portion. 
BRIEF SUMMARY OF THE INVENTION 
The invention is directed to a display card which is adapted for being 
secured on a display stand or the like. The display card includes a 
central portion which is suitable for having information, such as pricing 
information, positioned thereon. Extending from opposing sides of the 
central portion are first and second mounting tabs. The first tab includes 
a pair of opposed parallel edges which are adapted for securement on a 
retainer of a display stand. The second tab includes at least one edge 
which is colinear with one of the parallel edges on the first tab. That 
one edge also provides for securement of the display card by a retainer on 
a display stand. An enlarged remote portion of the card, also suitable for 
having information such as pricing information positioned thereon, is 
connected with the second tab by means of an integral resilient rib or 
bridging portion which extends from an edge of the second tab other than 
the one edge thereof. The bridging portion maintains the remote portion 
out of the general plane defined by the central portion and the first and 
second tabs of the display card as mounted on a display stand. 
It is therefore a general object of the invention to provide an improved 
card for displaying consumer information on a store display shelf or the 
like. 
Another object of the invention is the provision of a display card having a 
remote information carrying portion which resiliently and movably extends 
from the portion of the display card retained on the display stand in an 
improved manner not heretofore known.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT 
Referring to FIGS. 1-3, a preferred embodiment of a display card 
constructed in accordance with the present invention is generally 
indicated at 10 as it appears when mounted in a conventional price rail 11 
which in turn is secured to a leading edge of a conventional shelf 12 of a 
store display stand (not shown), or the like. As shown most clearly in 
FIG. 2, the display card 10 includes an enlarged generally rectangular 
central portion 13 having a first tabular portion 14 extending from the 
right hand side thereof, and a second tabular portion 15 extending from 
the left hand side thereof. Right hand tab 14 includes opposed parallel 
edges 14a and 14b which define the height of tab 14 such that, as shown 
most clearly in FIG. 1, it may be retained in a price rail 11. 
Referring to FIG. 3, in this embodiment the lefthand tab 15 includes a 
doubled or back-folded portion 16 which is creased along tab edge 15b. As 
shown most clearly in FIG. 2, edge 15b is co-linear with and serves the 
same function as right-hand tab edge 14b, that is, to retain the tab 15 
inside the price rail 11. 
A rib or bridging portion 17 extends from the back-folded portion 16 of 
left-hand tab 15 and terminates at an enlarged remote portion 18. In this 
embodiment remote portion 18 is circular in shape and also capable of 
carrying information thereon. As shown most clearly in FIG. 3, both the 
front portion and back-folded portion 16 of tab 15 are triangular in shape 
and the rib 17 extends from the longest side, the acutely, angularly 
oriented side of the back-folded portion. 
In operation, the display card 10 is folded along line 15b in order to 
double the thickness of the tab 15 and to orient the rib 17 such that it 
extends upwardly and outwardly from the remainder of the display card. The 
weight of the enlarged remote portion 18 causes the rib 17 to bend 
downwardly between its ends such that the outwardly exposed face A of 
remote portion 18 is the same side of display card 10 as the outwardly 
facing surface B of central portion 13 (FIG. 2). This configuration 
assures that printing for both the remote portion 18 and central portion 
may be performed on the same side of the display card, and eliminates the 
necessity of more than one printing operation thereon. 
In this embodiment, the display card 10 is inserted in price rail 11 by 
bowing the tabular portion 14 and a combination of the top edge 13a of 
central portion 13 and the folded edge 15b of left tab 15 such that those 
edges may be retained against the interior of the price rail 11. While the 
central portion 13 in this embodiment is shown as an enlarged rectangle, 
it may be understood that central portion may be a continuation of the 
tabs 14-15, or be larger or smaller than the tabs depending upon the 
amount of information, if any, desired to be placed thereon. 
As shown most clearly in FIGS. 1 and 4, by extending bridging portion 17 
from tab 15 at an acute angle with bottom edge 15b, an asymetrical support 
is formed, i.e., any axis on portion 18 is skewed with any axis of 
portions 13, 14 or 15. As a result, remote portion 18 is more susceptible 
to movement from localized air tubulence present in a typical store aisle 
than heretofore known remote display card portions. 
Referring to FIG. 4, the display card 10 of the invention is shown mounted 
in the price rail 11 in inverted position to that shown in FIG. 1 such 
that the triangular shape of the back-folded portion 16 of tab 15 takes on 
the appearance of an arrow pointing from the remote portion 18 to the 
enlarged central portion 13 of the display card. It should be noted that 
both the exposed side surfaces C of central portion 13 and D of remote 
portion 18 are on the same side of display card 10 and may each contain 
printing or other information placed thereon, similarly to the mounted 
positions of the display card 10 shown in FIG. 1, but being the opposing 
side of the card. 
While one particular embodiment of the invention has been shown and 
described, it will be obvious to those skilled in the art that changes and 
modifications may be made without departing from the invention in its 
broader aspects. Therefore, the aim in the inpendent claim is to cover all 
such changes and modifications as fall within the true spirit and scope of 
the invention.