Advertisement display device

An advertisement display device which can display a plurality of frames repeatedly one after another and which incurs less manufacturing and initial costs. By activating a motor, a rotary shaft is rotated. The rotary shaft in turn rotates upper and lower driven sprockets, which in turn upper and lower endless chains. An endless sheet stretched between the endless chains are thus rotated together with the chains. The endless sheet is several times longer than a display area defined in an outer case, and has a plurality of continuously arranged display frames each substantially as long as the display area. Each frame carries one kind of advertisement. By rotating the endless sheet, the ads on the respective frames can be repeatedly displayed one after another.

BACKGROUND OF THE INVENTION 
This invention relates to an advertisement display device capable of 
displaying a plurality of advertisements one after another. 
An ordinary advertisement board carries a single-frame advertisement made 
up of letters, pictures and/or photos. There is also known a device 
capable of displaying a plurality of ads one after another. 
For example, there is a device capable of displaying a plurality of ads one 
after another by rotating a plurality of triangular prisms arranged in a 
row. Each triangular prism has three sides carrying part of different ads. 
The first sides of three prisms form a first ado when brought together. By 
rotating the prisms synchronously, the ads on the first to third sides are 
displayed repeatedly one after another. 
More advanced advertisement boards include a light sign board. It has a 
display screen made up of many indicating lamps arranged in rows and 
columns. By selectively turning on and off the respective lamps, different 
ads can be displayed one after another. 
In the case of the display device having triangular prisms, each ad has to 
be divided into a plurality of parts. It was thus difficult to form 
display frames. It was also difficult to reduce the cost for preparing 
ads. 
The light sign board has a problem in that the initial cost is high, though 
it can create a vast variety of patterns. 
An object of this invention is to provide an advertisement display device 
which can display a plurality of frames repeatedly one after another and 
which incurs less manufacturing and initial costs. 
SUMMARY OF THE INVENTION 
According to this invention, there is provided an advertisement display 
device comprising a pair of endless chains, a plurality of pairs of 
sprockets supporting the endless chains so that the endless chains extend 
substantially along two opposite side edges of a display area and are 
folded at least twice behind the display area, a sprocket driving means 
for driving at least one pair of the sprockets, the pair of the sprockets 
engaging the pair of endless chains, respectively, an endless sheet 
provided between the endless chains so as to extend along the endless 
chains, and a plurality of engaging means provided on the respective 
endless chains and engaging both side edges of the endless sheet. 
More specifically, the endless chains extend in a straight line 
substantially along two opposite sides of the display area. Behind the 
display area, the endless chains are folded back so that each endless 
chain is several times longer than the display area. 
The sprocket driving means drives at least one pair of sprockets engaging 
the respective endless chains to rotate the endless chains. 
The endless sheet is provided between and along the endless chains. It is 
stretched between the endless by engaging its side edges with the engaging 
means provided on the endless chains. 
Since each endless chain is several times longer than the display area, the 
endless sheet is also several times longer than the display area. It is 
possible to provide such an endless sheet with a plurality of continuous 
display frames each substantially equal in length to the display area. By 
rotating the endless sheet by driving the endless chains, it is possible 
to display the frames on the sheet repeatedly one after another. 
A lighting means may be provided behind the display area to illuminate the 
frame in the display area. 
Each endless chain comprises links coupled together by tubular pins. The 
engaging means are mounted on different ones of the links. Preferably, 
each engaging means comprises an engaging piece extending through tubular 
pins on both sides of each link and secured to each link, and a coil 
spring that engages the engaging piece and an edge of the endless sheet, 
thereby coupling the engaging piece to the edge of the endless sheet. 
By using such engaging means, both side edges of the endless sheet are 
coupled to the respective endless chains through the coil springs and the 
engaging pieces of the engaging means. By adjusting the tensile force 
provided by the coil springs, it is possible to support even a thin, filmy 
endless sheet without the possibility of rupture or loosening. 
The endless sheet may comprise a plurality of sheet strips or sections 
connected together by a plurality of fasteners. 
To detach such an endless sheet, the fasteners unzipped to separate the 
sheet strips from each other, and then the sheet strips are removed one by 
one from the endless chains. To mount the endless sheet, sheet strips are 
separately mounted between the endless chains. In this state, the sheet 
strips are connected together by the fasteners. In this way, the endless 
sheet can be easily replaced with a new one. 
The advertisement display device according to this invention is simple in 
structure and can be manufactured at a low cost. Advertisements can be 
renewed easily at a low cost simply by replacing the endless sheet with a 
new one.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT 
Now referring to the drawings, the embodiments of this invention are 
described. 
FIGS. 1-6 show the first embodiment of the advertisement display device 
according to this invention. As shown in FIG. 1, it has a case 1 housing 
an endless sheet 2 and having a rectangular front opening to form a 
display area 1a. The endless sheet 2 is stretched flat at its portion 
facing the rectangular display area 1a and folded several times behind the 
rectangular display area 1a so that the endless sheet 2 is several times 
longer than the width of the rectangular display area 1a. 
FIG. 2 schematically shows the interior of the case 1. A pair of endless 
chains 3 and 4 are provided at an upper and lower portions of the case 1, 
respectively. The upper endless chain 3 extends substantially along the 
top side of the rectangular display area 1a, turns around front sprockets 
5a and 5b, then around a driven sprocket 6a and a tension sprocket 7a, and 
then around the sprockets 8a and 8b. Similarly, the lower endless chain 4 
extends substantially along the bottom side of the rectangular display 
area 1a, turns around front sprockets 5c and 5d, and around sprockets 6b 
and 7b and around back sprockets 8c and 8d. 
The upper sprockets a round which the upper endless chain 3 is wound are 
coupled to the lower sprockets around which the lower endless chain 4 are 
wound through rotary shafts 10-15. 
A driving sprocket 16a is fixed to the top end of the rotary shaft 12 that 
carries the driven sprockets 6a, 6b. The driving sprocket 16a is coupled 
through a chain 16c to another driving sprocket 16b fixed to the output 
shaft of a motor 17. Thus, by activating the motor 17, it rotates the 
rotary shaft 12, which in turn rotates the driven sprockets 6a, 6b, which 
in turn drive the endless chains 3 and 4. 
A tensioning device 18 shown in FIG. 3 is provided at each end of the 
rotary shaft 13 rotatably supporting the tension sprockets 7a, 7b. Each 
tensioning device 18 comprises a bearing portion 19 rotatably supporting 
each end of the rotary shaft 13, guide frames 20 slidably supporting the 
bearing portion 19, and a bolt 21a and a nut 21b coupled to the bearing 
portion 19. 
The bearing portion 19 of each tensioning device 18 is slid by turning the 
bolt 21a after loosening the nut 21b to adjust the tension in each of the 
endless chains 3 and 4. After the adjustment, the nut 21b is tightened to 
fix the bearing portion 19 in position and thus to maintain the tension of 
the chains 3 and 4 at the adjusted level. 
As seen in FIG. 4, the upper endless chain 3 is supported by a plurality of 
pairs of guide rails 22a, 22b. Each pair of guide rails 22a and 22b 
comprise two square bars made of synthetic resin between which the endless 
chain 3 can slide. 
As shown in FIGS. 5 and 6, the case 1 has an inner frame 23 to which are 
fixed a plurality of ledges 24. A plurality of bolts 25a are coupled to 
guide sails 22a, each bolt extending through the respective ledge 24 and 
fixed to the ledge 24 by a pair of nuts 25b. 
By loosening the nuts 25b of the bolts 25a that couple each pair of guide 
rails 22a, 22b to the ledges 24, it is possible to press the guide rails 
against the endless chain 3 or move them away from the endless chain 3 so 
that the chain 3 is slidably held between each pair of guide rails 22a, 
22b. 
similarly, the lower endless chains 4 are retained between a plurality of 
pairs of guide rails 26a, 26b, which are supported by a plurality of 
ledges 24, bolts 25a and nuts 25b. 
As shown in FIG. 7, the upper and lower endless chains 3 and 4 have a 
plurality of engaging member 31 are made up of links 35 connected together 
by tubular pins 36. Engaging members 31 are provided on alternate links 
35. 
Each engaging member 31 has opposite claws 32a and 32b and is fixed to one 
of the links 35 by passing bolts 34a through holes at both ends of the 
claw 32a and the tubular pins 36 at both ends of the link 35 and 
tightening nuts 34b. With the engaging members 31 secured to the chains 3, 
4, the top and bottom edges of the endless sheet 2 are inserted between 
the claws 32a and 32b of the engaging members 31, and bolts 33a and nuts 
33b (shown in FIG. 6) are tightened to hold the top and bottom edges of 
the endless sheet 2 between the claws 32a and 32b. 
The endless sheet 2 is thus stretched between the upper and lower endless 
chains 3 and 4. 
The motor 17 is activated in this state to drive the endless chains 3 and 
4. As mentioned earlier, the endless sheet 2 is several times longer than 
the rectangular display area 1a of the case 1, so that it can carry 
several frames each having substantially the same size as the rectangular 
display area 1a. Thus, by rotating the endless sheet 2 with different 
advertisements carried on its respective frames, these different ads can 
be shown repeatedly one after another on the rectangular display area 1a. 
In the embodiment, the endless sheet is at least four times longer than the 
rectangular display area 1a, so that four different ads can be shown one 
after another. 
The motor 17 may be stopped temporarily every time each frame of the 
endless sheet 1 moves into the rectangular display area 1a to hold the 
advertisement on each frame at the display area for a while. 
A neon lamp 37 may be provided behind the portion of the endless sheet 2 in 
the rectangular display area 1a to illuminate this portion of the sheet 2 
from behind. 
As compared with a conventional device, the device of this embodiment is 
simpler in structure and thus can be manufactured at a lower cost. The 
contents of advertisements can be renewed simply by replacing the endless 
sheet 2. 
If the sheet 2 is a thin vulnerable film, engaging members 41 shown in 
FIGS. 8-10 should be used. Each engaging member 41 has an engaging piece 
44 in engagement with the tubular pins 36 on both sides of each link 35, 
and a coil spring 45 having one end thereof hooked on a bent portion 44a 
of the engaging piece 44 and the other end engaged in an eyelet 2c of the 
endless sheet 2. 
The coil springs 45 of the engaging members 41 pull the endless sheet 2 
with a suitable tensile force. The endless sheet 2 is thus stretched 
between the endless chains 3 and 4 without the possibility of rupture or 
loosening. 
An endless sheet 46 shown in FIG. 11 may be used instead of the sheet 2. It 
comprises four sheet strips 46-1-46-4 that are connected together by four 
fasteners 47. Each of the sheet strips 46-1-46-4 is slightly larger than 
the rectangular display area 1a and carries one advertisement. 
To renew advertisements on the endless sheet 46, the fasteners 47 are 
unzipped to separate the sheet strips 46-1-46-4 from one another. The thus 
separated sheet strips 41-1-41-4 are removed one by one from the endless 
chains 3 and 4 by pulling their top and bottom edges out of the engaging 
members 31 (or 41). 
Then, new sheet strips 46-1-46-4 carrying new ads are stretched one by one 
between the endless chains 3 and 4 by inserting their top and bottom edges 
in the engaging members 31 (or 41). In this state, the new sheet strips 
46-1-46-4 are connected together by means of the fasteners 47 to form the 
single endless sheet 46. 
When compared with the inseparable endless sheet, the endless sheet of this 
embodiment can be replaced more simply and easily. Also, it can be 
replaced more safely and speedily even at high places. 
It is possible to replace not all but only one or some of the sheet strips 
46-1-46-2. Thus, advertisements can be renewed partially at low cost. 
In a further embodiment shown in FIGS. 12 and 13, the endless sheet 2 is 
connected to the chains 3, 4 by engaging means 49. The endless sheet 2 has 
bag portions 50 formed by folding its top and bottom edges. A flexible rod 
51 is inserted through each bag portion 50. Each engaging means 49 
comprises an engaging piece 54 including a clip 52 having a hook 53 at its 
base end, and an engaging rod 57 having a pair of legs 55 and a bar 56 
coupling the legs 55 together. 
Each engaging piece 54 is coupled to the endless sheet 2 by holding the rod 
51 with the clip 52 from outside the bag portion 50. The engaging rod 57 
has its legs 55 inserted in tubular pins 36 formed in each link 35 of the 
chain 3, 4 at both ends thereof. A coil spring 58 is mounted around the 
end of each leg 55 protruding downward from the link 35 between a nut 59 
threadedly mounted on the leg 55 and the link 35. 
By engaging the hooks 53 of the engaging pieces 54 with the coupling rods 
56, suitable tension is applied to the endless sheet 2 by the combined 
force of the coil springs 58. By turning the nuts 59, the tension applied 
to the sheet 2 can be easily adjusted. 
Since the endless sheet 2 is coupled to the chains 3, 4 through the clips 
52 having the hooks 53, the sheet 46 can be easily mounted and dismounted. 
This invention is not limited to the above-described embodiments but is 
susceptible to various modifications. For example, the endless sheet may 
be folded behind the display area in a different manner. Also, the endless 
sheet may be rotated not horizontally but vertically.