Two-way communication system with a web-corresponding portable information terminal unit and an image display equipment placed in a public space

To change one-way information transmissions by picture display equipment in the streets and public facilities to a two-way system using Web-corresponding type portable information terminal units (hereafter, “Portable Terminal Unit”). For any information pictures which are shown by the screen display equipment in public places, the audience enter the personal ID number to display it. When the audience send the ID Number of interesting information to the providers through their Portable Terminal Unit, it becomes possible to exchange information at real time between the audience and providers and then, the two-way communication system will be established.

DETAILED DESCRIPTION OF THE INVENTION Hereafter, the implementation form of this Invention is explained. A. Information Managers shall operate and manage the whole system. According to the contract with advertisement sponsors, they shall indicate the picture transmitters for the screens in public facilities such as train stations to add the ID numbers to identify the programs. Also, they shall set up the special Home Page corresponding to the Portable Terminal Units and the Main Servers to accumulate information in Internet. B. Unspecified consumers who own Portable Terminal Units may have the membership numbers by entering their attribute and field concerned previously if they are interested in the new service. Any consumers who have not been registered may have a temporary ID number by inputting the telephone number of their Portable Terminal Units. Consequently, those consumers are able to join the system as soon as they find any interesting information in the picture display equipment placed in the streets. In this case, they can enter personal attribute to receive the ID number of membership later. Therefore, if consumers find out some interesting information in the picture display equipment in the streets or public places, they access the specified URL with Portable Terminal Units to input and send their ID and program ID numbers. The input data are accumulated in the server of Information Managers through Internet. In case of the lots, lot process is executed automatically by the server and the winners are shown on the same screen in only few minutes. The winners are able to receive the notice with Portable Terminal Unit and to be given the prize or services on the spot. C. The processes for one day end when they have telecast some advertisement pictures of the sponsors and accumulated the information of general public. Later, they transmit the total information such as the addresses of people demanding materials in a batch to the sponsors. D. The clients, including advertising sponsors, may receive such responses as concrete and quantitative lists of potential customers and pay the consignment fee after having checked the results. You can expect the effect to innovate greatly the questionnaire research contents aiming at the marketing and advertisements on the display screens placed in public facilities such as train stations and streets, by using the two-way communication system of this invention. 1) In the side of clients using questionnaires for advertisement, a. It is possible to receive the information on the number, attribute distribution and potential user list as the response to advertisement effect in the following day and to make the market response reflect on their product strategy by grasping it at a quick cycle. b. It is possible to grasp the effect of advertisement against its cost by detailed units, for every media or every place. 2) In the side of picture producers, c. An appropriate evaluation is expected for high-quality contents, because they get to know the effect of appealing pictures quantitatively at real time as the impact on general consumers. 3) In the side of general consumers, it is possible to access any interesting information easily. d. It is possible to apply for the lots or premium goods easily as well as to confirm their results at once. f. The opportunities to express own opinions about current fashion or trend and to make such thoughts reflect on the actual products will increase 4) In the side of the public facility managing agencies, g. As advertisement sponsors will compete not by senseless nude pictures but by the information content, the moral environment will be improved. 5) In the side of communication business, h. Since the information input function of Portable Terminal Units attracts more attention, they may expect further improved functions and more sales of Web-corresponding type portable information terminal equipment.