Two faced display holder

Apparatus for presenting a display utilized with a placard preferably includes a first display member and a second display member that each define a channel for slidably receiving and retaining an object of visual observation. The display members are releasably connected in a back-to-back relationship by cooperative connector portions integrally defined on the back surfaces thereof. Preferably, a recess is defined in each channel for receiving a flap on the object of visual observation, and a ridge protrudes into the channel to engage the object and facilitate its removal.

BACKGROUND OF THE INVENTION 
This invention relates to apparatus for presenting displays and more 
particularly, to a display member and apparatus including a first and a 
second display member which cooperatively define connector means for 
releasably connecting each other in a back-to-back relationship. 
In the past, a variety of display devices, such as index tabs and snap-on 
price tag holders, have been disclosed in U.S. Patents. Those patents 
known to the inventor are U.S. Pat. Nos. 2,125,264 entitled "Index Strip 
Holder" and issued Aug. 2, 1938 to G. J. Aigner; 2,623,311 entitled 
"Self-Attaching Index Tab" and issued Dec. 30, 1952 to J. C. Condon; 
3,073,046 entitled "Index Tabs" and issued Jan. 15, 1963 to J. C. Condon; 
3,196,564 entitled "Guide Tab" and issued July 27, 1965 to H. W. Boedeker; 
3,220,125 entitled "Display Devices and Mounting Means Therefor" and 
issued Nov. 30, 1965 to A. H. Wende; 3,220,127 entitled "Game Score 
Display Device" and issued Nov. 30, 1969 to H. B. Wilson; 3,469,813 
entitled "Snap-On Support for Price Tag Holder" and issued Sept. 30, 1969 
to V. Rizze; 3,540,140 entitled "Foldable Label Holder" and issued Nov. 
17, 1970 to R. Tourre; and 3,846,925 entitled "Frame Means" and issued 
Nov. 12, 1974 to R. Busse. Among these patents, those issued to Aigner, 
Boedeker, Wende, Wilson, Rizzi and Busse disclose channel-shaped display 
holders, and those issued to Condon and Tourre disclose foldable, 
self-attaching index holders. 
SUMMARY OF THE INVENTION 
While the display devices thus described well suit their intended 
functions, it is a principal object of the present invention to provide 
apparatus for presenting a display that has a first and a second display 
member which are releasably connectable in a back-to-back relationship. 
Another object of the present invention is to provide a display member 
which defines a channel for slidably receiving and snugly retaining a 
feature card on which featured sale prices or the like can be printed. 
Another object is to provide connector means, for display members 
positioned in a back-to-back relationship, which are not exposed to visual 
observation or physical damage, as are metal clips, nuts and bolts, and 
similar fasteners. 
A further object of the present invention is to provide apparatus usable 
with a display stand that supports a placard. Another object is to provide 
apparatus which extends the useful life of the placard by permitting easy 
and neat variation of temporarily featured sale prices and the like. 
Another object is to provide an apparatus which permits the desired 
feature variation while maintaining the advantage of a slidably removable 
placard. 
These and other objects and advantages are satisfied by the present 
invention, which, in a principal aspect, is apparatus for presenting a 
display that includes a first display member and a second display member. 
The first display member has a first back surface and display means for 
receiving and retaining an object of visual observation. The second 
display member has a second back surface. Together, the first display 
member and the second display member cooperate to define means for 
releasably connecting the first display member and the second display 
member in a connected position. The first back surface and the second back 
surface are substantially adjacent in the connected position. 
Preferably, the display members each define a channel for slidably 
receiving and snugly retaining an object of visual observation. Also, as 
preferred, the connecting means includes a first connector portion and a 
second connector portion integrally formed on the first display member and 
a mating connector portion integrally formed on the second display member, 
the mating connector portion being retained between the first connector 
portion and the second connector portion when the display members are in 
the connected position. 
Most preferred is the preferred embodiment of the invention, the objects 
and advantages of which, in addition to those stated, will become apparent 
from the description of the preferred embodiment of the invention, which 
follows.

DESCRIPTION OF THE PREFERRED EMBODIMENT 
Referring to FIG. 1, the preferred embodiment of the present invention is 
shown and generally designated as apparatus 10 incorporated into a 
free-standing, countertop display stand 12, which is used for advertising. 
As an aid to illustration of the apparatus 10, the display stand 12 
includes a rectangular metal frame 16 that supports and frames a planar 
placard 14 made of cardboard or other similar material. Each of the four 
unitary portions or sides of the frame 16 is U-shaped in cross-section, 
and the spaced, parallel flanges of the sides extend inward toward the 
center of the frame 16 to retain the placard 14. A slot 17 is defined in 
the top portion of the frame 16 for removing the placard 14. 
A base member 18, also formed of metal, supports the frame 16. A 
horizontal, planar foot 20 thereof stabilizes an integrally formed upright 
post 22 on which the frame 16 is removably fastened. When placed on a 
countertop, the display stand 12 thus elevates the placard 14 and the 
apparatus 10 to a prominent position at eye-level, for viewing from all 
directions. Because both sides of the placard 14 may be seen, advertising 
copy is printed on both sides thereof. 
Turning to the apparatus 10, as best shown in FIG. 2, the placard 14 
defines a horizontally elongated, rectangular slot 24 through which a 
first display member 26 and a second display member 28 are connectable. 
Each display member 26,28 defines a channel, and into each channel a 
rectangular, horizontally elongated feature card 36 is positioned as will 
be described. The display members 26,28 are releasably connected to one 
another, and thus, the feature cards 36 may be individually replaced, or 
the display members 26,28 may be temporarily removed and the placard 14 
replaced in the frame 16. 
Referring now to FIG. 3, the display members 26,28 are shown in 
cross-section as connected through the placard 14, with the feature cards 
36 in position. The display members 26,28 have a uniform cross-section 
throughout their lengths, and as can be seen by comparing them in FIG. 3, 
they are identical, as preferred. The display members 26,28 thus can be 
cut from a common stock that is extruded from polypropylene, or a similar 
flexible material. 
As detailed in FIG. 3, the display members 26,28 each include a 
substantially planar wall portion 38 that is substantially parallel to the 
placard 14. Formed on the back, or placard facing surface, of the wall 
portion 38 are a first and a second connector portion 42,44; formed on the 
front surface is a ridge 58; and formed along the top and bottom are 
identical edge portions 40. 
Each edge portion 40 includes an arcuate section 46 and a planar section 
48. The arcuate section 46 curves inward toward the center of the wall 
member 38 and has an arcuate length of approximately 135 degrees. The 
planar section 48 extends inward from the forward end of the arcuate 
section 46 and lies in a plane parallel to the wall portion 38. 
At the juncture between the arcuate section 46 and the wall portion 38, a 
90 degree angle backbend 50 is formed. The backbend 50 and the arcuate 
section 46 define a recess 52 in the channel, which extends from the front 
surface of the wall portion 38 to a depth substantially equal to the 
thickness of the wall portion 38. The recess 52 serves to receive a 
turned-back edge 56 of the feature card 36, and the feature card 36 may be 
snugly retained by wedging the front of the feature card 36 against the 
planar section 48 and the turned-back edge 56 in the recess 52. The ridge 
58 of each display member 26, 28 is rounded and protrudes into the channel 
formed by each display member 26, 28. The ridge 58 lifts the feature card 
56 off the front surface of the wall portion 38 and thus facilitates 
sliding removal movement of the feature card 36 in the channel, when 
desired, while exerting pressure against the feature card 36 to retain it 
under other circumstances. 
The connector portions 42, 44 of each display member 26, 28 are each 
L-shaped and each include a flexible post section 68 and an arm section 
70. The post section 68 extends outward perpendicularly from the back 
surface of the wall portion 38, and the arm sections 70 on each display 
member 26, 28 are angled in one and the same direction perpendicularly 
from the outer end of the post section 68. In the plane of the wall 
portion 38, each post section 68 and each arm section 70 has a 
pre-selected width, and the two post sections 68 on each display member 
26, 28 are separated by the width of the arm section 70 while the arm 
sections 70 are separated by the width of the post section 68. In a plane 
perpendicular to that of the wall portion 38, the arm sections 70 are 
separated from the wall portion 38 by a distance greater than the height 
of the arm sections 70. Once the display members 26, 28 are cut from 
common stock, one display member must be turned upside-down in relation to 
the other so that their arm sections 70 extend in opposite directions, and 
the display members 26, 28 can be pressed together, as shown in FIG. 3. 
When the display members 26, 28 are pressed together, the post sections 70 
of the connector portions 42, 44 of the first display member 26 flex, as 
do the "mating" post sections 70 of the "mating" connector portions 42, 44 
of the second display member 28. This flexing permits the arm sections 70 
of each display member to pass or between the "mating" arm sections 70 of 
the other display member. To facilitate the flexing, an inclined surface 
is located on the outermost corner of each arm section 70. 
Once the arm sections 70 pass by or between each other, the post sections 
68 return to their unflexed positions. The arm sections 70 interact to 
lock against each other and retain the first connector portion 42 of the 
second display member 28 between the connector members 42, 44 of the first 
display member 26, and the connector portion 44 of the first display 
member 26 between the connector members 42, 44 of the second display 
member 28. The display members 26, 28 will thus remain secured in a 
back-to-back relationship until they are intentionally, forcibly 
separated. 
Referring now to FIGS. 4-7, the apparatus 10 as described above is depicted 
as utilized in three alternative manners. As will become apparent, these 
three alternatives are merely illustrative of the potential uses of the 
apparatus 10. 
As shown in FIGS. 4 and 5, the apparatus 10 may be utilized with two 
hanging placards 72, 74. The upper placard 72 has a turned-back flap 76 
that extends in a generally upward direction and engages the ledge 78 
formed atop the back surface of the wall portion 38 of the second display 
member 28 by the back bend 50. The lower placard 74 has a turned-back flap 
80 that extends in a generally downward direction and engages the ledge 78 
formed along the bottom of the first display member 26. The placard 74 is 
thus hung from the apparatus 10, which is hung from the placard 72. 
As shown in FIGS. 6 and 7 the apparatus 10 may also be utilized in pairs on 
a placard 14 to hold an insert 82 therebetween, or alone on a placard 14, 
with a hanging placard 84 hung therefrom. The apparatus 10 thus may be 
utilized alone or in combination with other apparati 10 to provide a 
unified display of one mounted or hanging placard with one or more other 
mounted or hanging placards. 
It should thus be clear that the objects of the invention are fully 
satisfied by the preferred embodiment. For example, the display members 
26, 28 permit the desired variation of the feature cards 36 while 
maintaining the advantage of a placard 14 slidably removable through a 
slot 17. Further, the connector members 42, 44 are not exposed on the 
fronts of the display members 26, 28. 
From the foregoing, it should be apparent to those having skill in the art 
that modification or changes could be made in the construction of the 
apparatus described herein. Thus, the preferred embodiment of the present 
invention is to be considered in all respects as illustrative and not 
restrictive, the scope of the invention claimed being measured by the 
appended claims, rather than the foregoing description. All constructions 
which come within the meaning and range of equivalency of the claims are 
intended to be embraced therein.