ADVERTISEMENT PUSH SYSTEM, SERVER AND ELECTRONIC DEVICE USING THE SAME

The disclosure discloses a processor. The processor is applied to an advertisement push system. The processor is configured to executes steps of: receiving a device location coordinate of an electronic device; and outputting advertisement information regarding to an advertisement push region corresponding to the device location coordinate to the electronic device when the device location coordinate is determined to be located in at least one of the advertisement push regions.

CROSS-REFERENCE TO RELATED APPLICATION

This application claims the priority benefit of CN application serial No. 201710474685.7, filed on Jun. 21, 2017. The entirety of the above-mentioned patent application is hereby incorporated by references herein and made a part of specification.

BACKGROUND OF THE INVENTION

Field of the Invention

The disclosure relates to an advertisement push system.

Description of the Related Art

Recently, various application programs are provided at a smart electronic device to satisfy different requirements from users. Most free application programs are configured with advertisement to gain revenue.

In general, an advertisement are broadcasted at the application program via a banner, an interstitial advertisement, or an interactive manner of questioning and answering options, a simple game or a broadcast of image video.

BRIEF SUMMARY OF THE INVENTION

According to a first aspect, an advertisement push system is provided. The advertisement push system comprises: receiving a device location coordinate of an electronic device; and outputting advertisement information regarding to at least one of advertisement push regions corresponding to the device location coordinate to the electronic device when the device location coordinate is determined to be located in the advertisement push region.

According to a second aspect, a server conducted to an advertisement push system is provided. The server comprises: an advertisement push database configured to store a plurality of push locations, advertisement push regions corresponding to each push location and advertisement information to be pushed according to the advertisement push regions; and a processor connected with the advertisement push database; wherein the server outputs advertisement information regarding to one of the advertisement push regions corresponding to a device location coordinate when the server receives the device location coordinate from the electronic device and the processor determines that the device location coordinate is located in the advertisement push region.

According to a third aspect, an electronic device is provided. The electronic device is applied to an advertisement push system with a server, the electronic device comprises: a positioning module configured to position a location of the electronic device to generate a device location coordinate; a second processor connected with the positioning module, the second processor is configured to receive the device location coordinate; a transmission module connected to the second processor, the transmission module is configured to output the device location coordinate; an image capturing module connected with the processor, the image capturing module is configured to capture a real-time image; and a display connected to the second processor; wherein after the transmission module outputs the device location coordinate to the server, the electronic device receives the advertisement information regarding to the device location coordinate from the server.

A device location coordinate is generated by positioning the mobile device via a positioning module. An expanding reality information is generated by combining the advertisement information regarding to the device location coordinate and the real-time reality image, and the expanding reality information is displayed via the display. Then, a pushing of the advertisement is performed via an interactive display of the advertisement information. As a result, user convenience is improved and an interaction between the user and the advertisement content is enhanced.

DETAILED DESCRIPTION OF THE EMBODIMENTS

These and other features, aspects, and advantages of the disclosure will become better understood with regard to the following description, appended claims, and accompanying drawings. The components shown in figures are not used to limit the size or the proportion.

Please refer toFIG. 1, in an embodiment, an advertisement push system100includes an electronic device1and a server2.

The electronic device1includes a positioning module11, a second processor12, an image capturing module13, a display14, a transmission module15and a storage module16. In an embodiment, the electronic device1is a smart electronic device, such as a smart phone and a tablet computer. The positioning module11is configured to position a location of the electronic device1to generate a device location coordinate. The positioning module11is a global positioning system (GPS), a base station positioning technology, or a Wi-Fi positioning technology. In an embodiment, the device location coordinate is a latitude and longitude.

In an embodiment, the second processor12is connected with the positioning module11. The second processor12is configured to receive the device location coordinate. The image capturing module13is connected with the second processor12and configured to capture a real-time reality image. The display14is connected to the second processor12and configured to display the real-time reality image. In an embodiment, the image capturing module13is a charge-coupled device (CCD). The display14is a touch screen. The transmission module15is connected to the second processor12. The transmission module15is configured to be communicated to the server2. Moreover, in an embodiment, the transmission module15has a wireless communication transmission by using a wireless transmission technology, such as a 3G/4G/5G mobile communication system or Wi-Fi.

In an embodiment, the server2includes an advertisement push database21and a processor22. The advertisement push database21is configured to store a plurality of push locations211(only one is shown in figure), advertisement push regions212corresponding to each push location211, and advertisement information213regarding to the advertisement push regions212(that is, advertisement information213to be pushed in a specific advertisement push region212) In other embodiment, The advertisement push database21is further configured to store selecting conditions. In an embodiment, the push location211is a location of a coffee house. The advertisement push region212is a region of 200 meters around the coffee house. The advertisement information213is half-price coffee discount information, which is not limited herein.

In an embodiment, when the processor22of the server2receives the device location coordinate of the electronic device1and determines that the device location coordinate is at one of the advertisement push regions212, the server2outputs advertisement information213regarding to the advertisement push region212(that is, advertisement information213to be pushed in the advertisement push region212) corresponding to the device location coordinate to the electronic device1. Then, the second processor12of the electronic device1combines the received advertisement information213and a real-time reality image=to output an expanding reality information. Then, the expanding reality information is displayed via the display14.

In an embodiment, the advertisement information213is media data, such as image, audio or video. The image information is a moving image, a static image, a frame, a background or a filter with advertisement information, promotion news or corporate campaign. The audio is an advertising word, a phrase or a slogan of an advertisement or promotion news. In an embodiment, the video is an advertising film.

In an embodiment, the second processor12of the electronic device1receives the device location coordinate from the positioning module11. The electronic device1receives the advertisement information213regarding to the advertisement push region212corresponding to the location coordinate is from the server2after outputting the device location coordinate to the server2via the transmission module15. In an embodiment, the second processor12includes a second selecting module121. The second selecting module121includes at least one selecting setting. In an embodiment, when the electronic device1receives the advertisement information213regarding to the advertisement push region corresponding to the device location coordinate from the server2, the second selecting module121determines whether the advertisement information213is displayed on the display14according to the selecting setting. In an embodiment, the user can select advertisement categories options of a menu to receive or to reject the advertisement belonging to the selected advertisement categories to complete the selecting setting. In an embodiment, when the selecting setting is that a clothing advertisement category option is closed, the advertisement information related to the clothing advertisement category is rejected to be displayed on the display14via the second selecting module121. In an embodiment, the storage module16is connected with the second processor12. The storage module16is configured to store the selecting settings.

Please refer toFIG. 2andFIG. 3, in an embodiment, push locations211a,211b,211cand211dare located in a same area. Each push location211a,211b,211cand211dis covered by the advertisement push region212a,212b,212cand212d, respectively. In an embodiment, when the processor22determines that the device location coordinate P1of the electronic device1is in the advertisement push region212a, the advertisement information213aregarding to the advertisement push region212ais output to the electronic device1by the server2. When the processor22determines that the device location coordinate P3of the electronic device1is located in the advertisement push region212c, the advertisement information213cregarding to the advertisement push region212cis output to the electronic device1by the server2.

In one embodiment, the advertisement push regions212a,212b,212cand212doverlap with each other. The overlapping area between the advertisement push regions212aand212bis defined as overlapping region212ab, the overlapping area between the advertisement push regions212band212cis defined as overlapping region212bc, the overlapping area between the advertisement push regions212aand212cis defined as overlapping region212ac, the overlapping area between the advertisement push regions212band212dis defined as overlapping region212bd, and the overlapping area among the advertisement push regions212a,212band212cis defined as overlapping region212abc. In an embodiment, when the processor22determines that the device location coordinate P2of the electronic device1is in the overlapping region212abc, the advertisement information213a,213b,213cregarding to the overlapping region212abcis output to the electronic device1by the server2. In an embodiment, the advertisement information regarding to the overlapping region212abcincludes the advertisement information213aregarding to the advertisement push region212a, the advertisement information213bregarding to the advertisement push region212b, and the advertisement information213ccorresponding to the advertisement push region212c, which is not limited herein.

Please refer toFIG. 2, in an embodiment, the processor22further includes a selecting module221. When the device location coordinate P2of the electronic device1is located in the overlapping region212abc, the advertisement information213to be pushed in the overlapping region212abcincludes the advertisement information213acorresponding to the advertisement push region212a, the advertisement information213bregarding to the advertisement push region212band the advertisement information213cregarding to the advertisement push region212c. Before the advertisement information213a,213b,213cregarding to the overlapping region212abcis output to the electronic device1by the server2, the advertisement information213bmatching to a gender of a user is selected from the advertisement information213to be pushed in the overlapping region212abcas a target advertisement information by the selecting module221according to at least one selecting condition received from the advertisement push database21(For example, the selecting condition is that the user is male.) Then, the target advertisement information is output to the electronic device1. The received target advertisement information is combined with a real-time reality image via the second processor12to output expanding reality information. Then, the expanding reality information is displayed at the display14.

In an embodiment, the selecting condition includes user information. The user information includes personal basic data, consumer habit information, activity information or preference information, which is not limited herein.

In an embodiment, the personal basic data is gender, age, constellation, height or weight. The consumer habit information includes a store, a brand that the user often consumes or follows, a travel habit of the user or a brand loyalty of the user. The activity information includes a visiting frequency at an area, a visiting time at an area or a staying time in an area. The preference information includes the thing that the user is interested in. In an embodiment, the user information is obtained from social network, such as Facebook, twitter or Instagram, or a third-party sever.

In an embodiment, the advertisement information213is classified by the selecting module221according to the user information. For example, the advertisement information213related to sport equipment, menswear or3C product is classified as a male advertising category. The advertisement information213related to skin care product, woman's clothing, or cosmetic is classified as a woman advertising category. As a result, when a gender of the personal basic data in the user information is male, the advertisement information213belonging to the male advertising category is selected from the advertisement information213to be regarded as the target advertisement information. Then, the target advertisement information is output to the electronic device1.

Please refer toFIG. 2andFIG. 3, in an embodiment, when the device location coordinate P2of the electronic device1is in the overlapping region212abc, the advertisement information213a,213b,213cregarding to the overlapping region212abcis output to the electronic device1by the server2. The advertisement information213a,213b,213care displayed simultaneously on the display14for the user to select. As shown inFIG. 3, icons respectively corresponding to brand logo of the advertisement information213a,213b,213care displayed on the display14, which is not limited herein.

Please refer toFIG. 3, in an embodiment, when the device location coordinate P2of the electronic device1in the overlapping region212abc, the advertisement information213a,213b,213cregarding to the overlapping region212abcare output to the electronic device1by the server2. The advertisement information213aregarding to the advertisement push region212acorresponding to the push location211anearest to the device location coordinate P2is displayed automatically on the display14by the second processor12of the electronic device1, which is not limited herein.

Please refer toFIG. 4, in an embodiment, when the user300selects the advertisement information213band takes a photo via the electronic device1, the electronic device1combines the advertisement information213band a real-time reality image captured by the image capturing module13to an expanding reality information. Then, the expanding reality information is displayed on the display14, which is shown inFIG. 4.

Please refer toFIG. 5, in an embodiment, when a device location coordinate P5is in an overlapping region212bcof the advertisement push region212band the advertisement push region212c, and the advertisement information213regarding to the overlapping region212bcis output to the electronic device1by the server2, the advertisement information to be displayed on the display14is selected by the second selecting module121of the second processor12according to an orientation D of the image capturing module13. For example, the orientation D that the image capturing module13facing toward is closer to the push location211b. As a result, even if the advertisement information213regarding to the overlapping region212bcwhich is output to the electronic device1by the server2includes the advertisement information213bregarding to the advertisement push region212band the advertisement information213cregarding to the advertisement push region212c, the second selecting module121selects the advertisement information213bregarding to the advertisement push region212bto be displayed on the display14according to the orientation D

In an embodiment, the orientation D is a direction that the electronic device1facing toward is defined according to a movement direction of device location coordinate, or a sensing result sensed by an acceleration sensor and a gyroscope built-in the electronic device1.

In sum, in the advertisement push system, a device location coordinate is generated by positioning the mobile device via a positioning module. The advertisement information to be pushed is determined according to the advertisement push region of the device location coordinate. Then, the expanding reality information is generated by combining the advertisement information and the real-time reality image and displayed via the display of the electronic device. As a result, an interactive effect between the user and the advertisement content is improved.