Interactive method and device for e-commerce application program

An interactive method and device for an e-commerce application program are provided, which belong to the technical field of mobile terminal. The method includes: receiving an interactive virtual item sent from a seller account in an interactive channel of the e-commerce application program, wherein the interactive channel is a collection of groups configured to realize instant communications between the seller account and at least one user account, and the interactive channel corresponds to a product category in the e-commerce application program; determining the at least one user account in the interactive channel; and sending the interactive virtual item to the at least one user account in the interactive channel.

CROSS-REFERENCE TO RELATED APPLICATIONS

The present application is based upon and claims priority to Chinese Patent Application No. 201611056135.5, filed Nov. 24, 2016, the entire contents of which are incorporated herein by reference.

TECHNICAL FIELD

The present disclosure generally relates to the technical field of mobile terminals, and more particularly, to interactive methods and devices for an e-commerce application program.

BACKGROUND

An electronic commerce application program (APP) (also referred to as “e-commerce application program”) refers to an application program for providing services to enable buying and selling of products by electronic transactions. Users can obtain introductions, price information and offers and the like relating to products using e-commerce application programs.

In an e-commerce application program, sellers may communicate with users via web pages. For example, a seller may provide a web page for showing offers, and the seller may provide another web page for issuing coupons. These web pages are arranged in a tree-like hierarchical structure in the e-commerce application, and users need to open the tree-like hierarchies one by one to find the web pages of interest. That is, it is difficult for users to find information of interest in the e-commerce application program, thereby resulting in a low interactive efficiency between users and sellers.

SUMMARY

Embodiments of the present disclosure provide an interactive method, device and system for an e-commerce application program.

According to a first aspect of embodiments of the present disclosure, there is provided an interactive method for an e-commerce application program, and the method includes: receiving an interactive virtual item sent from a seller account in an interactive channel of the e-commerce application program, wherein the interactive channel is a collection of groups configured to realize instant communications between the seller account and at least one user account, and the interactive channel corresponds to a product category in the e-commerce application program; determining the at least one user account in the interactive channel; and sending the interactive virtual item to the at least one user account in the interactive channel.

According to a second aspect of embodiments of the present disclosure, there is provided an interactive device for an e-commerce application program, and the device includes: a processor; and a memory for storing instructions executable by the processor; wherein the processor is configured to: receive an interactive virtual item sent from a seller account in an interactive channel of the e-commerce application program, wherein the interactive channel is a collection of groups configured to realize instant communications between the seller account and at least one user account, and the interactive channel corresponds to a product category in the e-commerce application program; determine the at least one user account in the interactive channel; and send the interactive virtual item to the at least one user account in the interactive channel.

According to a third aspect of embodiments of the present disclosure, there is provided an interactive device for an e-commerce application program, and the device includes: a processor; and a memory for storing instructions executable by the processor; wherein the processor is configured to: watch a product category in an e-commerce application program, wherein the product category corresponds to an interactive channel in the e-commerce application program, and the interactive channel is a collection of groups configured to realize instant communications between a seller account and at least one user account; and receive an interactive virtual item sent from the seller account in the interactive channel.

It is to be understood that both the foregoing general description and the following detailed description are exemplary only and are not restrictive of the present disclosure.

DETAILED DESCRIPTION

FIG. 1is a block diagram showing an e-commerce system involved in embodiments of the present disclosure. The e-commerce system includes a user terminal120, a server140and a seller terminal160.

There is an e-commerce application program running in the user terminal120. The e-commerce application program is an application program which provide services to enable buying and selling of products by electronic transactions, and can also be referred to as an e-commerce client, an e-mall client, and the like. An e-commerce application program usually provides at least one function such as product viewing, product purchase, online customer services, online after-sales services. When a user users an e-commerce application program, he or she logs into his or her own user account in the e-commerce application program. The user account is a unique identity of the user in the e-commerce application program. The user terminal120may be a terminal such as a mobile phone, a tablet, an electronic reader, a Moving Picture Experts Group Audio Layer III player (MP3 player), a Moving Picture Experts Group Audio Layer IV player (MP4 player), a laptop, and the like.

The user terminal120is connected with the server140via a wired or wireless network.

The server140is a background server of the e-commerce application program. The server140may be a single server, a server cluster formed by a plurality of servers or a cloud computation center. The server140has backend functions relating to e-commerce, for example, product information inquiry, product ordering, order management, delivery management and the like. In addition to the these functions, the server140also has social communication capabilities, for example, a communication capability for providing interactive channels classified according to product categories, a communication capability for providing chat channels to enable multi-user chatting, a communication capability for enabling anchor users to conduct live video streaming.

The server140is also connected with the seller terminal160via a wired or wireless network.

There is a seller version of the e-commerce application program running in the seller terminal160. The seller version of the e-commerce application program may be an application client or a web client. The seller version of the e-commerce application program has a function of configuring and managing the whole or a part of modules in the server140. Optionally, when a seller uses the e-commerce application program, the seller logs into its seller account in the e-commerce application program. The seller account is configured to identify the identity of the seller. In some e-commerce systems, one seller has only one seller account. In some other e-commerce systems, one seller may have a plurality of seller accounts.

Optionally, the wired or wireless network employs a standard communication technology and/or protocol. The network may usually be Internet, and may also be any other networks, including but not limited to a Local Area Network (LAN), a Metropolitan Area Network (MAN), a Wide Area Network (WAN), a mobile, wired or wireless network, a private network, or a virtual private network, or any combination thereof. In some embodiments, technologies and/or formats including Hyper Text Mark-up Language (HTML), Extensible Markup Language (XML) and the like are used to represent data exchanged over networks. In addition, common encryption technologies, for example, Secure Socket Layer (SSL), Transport Layer Security (TLS), Virtual Private Network (VPN), Internet Protocol Security (IPsec) and the like, can be used to encrypt all or a part of links. In some other embodiments, customized and/or proprietary data communication technologies can be used to replace or supplement the above data communication technologies.

FIG. 2is a flowchart showing an interactive method for an e-commerce application program according to an exemplary embodiment of the present disclosure. In the embodiment, for example, the interactive method for an e-commerce application program is applied in the e-commerce system as shown inFIG. 1. The method includes the following steps.

In step201, the user terminal watches a product category in the e-commerce application program.

The user terminal may watch a product category of interest in the e-commerce application program. Product categories are generated according to at least one dimension, for example, fields which products belong to, product functions, product names, product identification.

In step202, the user terminal joins an interactive channel corresponding to the watched product category in the e-commerce application program.

The e-commerce application provides interactive channels. Each interactive channel is a collection of groups configured to realize instant communications between a seller account and at least one user account. Optionally, each product category corresponds to an interactive channel in the e-commerce application program. Users in the same interactive channel can send at least one of real time text messages, picture messages, voice messages, video messages, image-text messages, link messages, and geographic location messages to each other to conduct communications. Generally, the interactive channels are established in the e-commerce application program by seller terminals using the seller accounts, and seller accounts have an administrative authority over the interactive channels.

Optionally, after the user terminal watches a certain product category, the user account logged into by the user terminal is automatically added by the server into an interactive channel corresponding to the product category.

In step203, the seller terminal sends an interactive virtual item in the interactive channel of the e-commerce application program using the seller account.

In the interactive channel, the seller terminal may send interactive virtual items to user accounts using the seller account. Optionally, the interactive virtual items may include at least one of coupons, virtual gold coins, virtual props, virtual presents, virtual pets, electronic vouchers for exchanging actual items, purchase qualifications for purchasing actual items, experience vouchers for experiencing actual items, usage vouchers for using actual items.

The embodiment does not impose specific limitations on the types of the interactive virtual items.

In step204, the server receives an interactive virtual item sent from the seller account in the interactive channel of an e-commerce application program.

In step205, the server determines at least one user account in the interactive channel.

Generally, each interactive channel corresponds to one product category, there usually exist a plurality of user accounts in each interactive channel, and each of the user accounts is a user account which watches the product category.

The server needs to determine the user accounts which belong to the interactive channel.

In step206, the server sends the interactive virtual item to the at least one user account in the interactive channel.

Correspondingly, the user terminal receives the interactive virtual item sent from the seller account in the interactive channel.

In view of the above, in the present embodiment, by adding into an e-commerce application program an interactive channel which supports instant communications and sending by a seller account an interactive virtual item to a user account which is interested in a product category via the interactive channel, instant interactions between seller accounts and user accounts can be realized. Also, a user account can collectively and efficiently obtain information relating to a product category of interest, thereby enriching the communication types between users and sellers and improving communication efficiency.

The interactive virtual items in the embodiment shown inFIG. 2can be of different types and can be sent in different manners, and the technical solutions of the present disclosure will be described with the following embodiments.

FIG. 3Ais a flowchart showing an interactive method for an e-commerce application program according to another exemplary embodiment of the present disclosure. In the embodiment, for example, the interactive method for an e-commerce application program is applied in the e-commerce system as shown inFIG. 1. The method includes the following steps.

In step301, the user terminal watches a product category in the e-commerce application program.

The user terminal may watch a product category of interest in the e-commerce application program. Product categories are generated according to at least one dimension, for example, fields which products belong to, product functions, product names, product identification.

In step302, the user terminal joins an interactive channel corresponding to the watched product category in the e-commerce application program.

The e-commerce application program provides interactive channels. Each interactive channel is a collection of groups configured to realize instant communications between a seller account and at least one user account. Optionally, each product category corresponds to an interactive channel in the e-commerce application program. Users in the same interactive channel can send at least one of real time text messages, picture messages, voice messages, video messages, image-text messages, link messages, and geographic location messages to each other to conduct communications. Generally, the interactive channels are established in the e-commerce application program by seller terminals using the seller accounts, and seller accounts have an administrative authority over the interactive channels.

Optionally, after the user terminal watches a certain product category, the user account logged into by the user terminal is automatically added by the server into an interactive channel corresponding to the product category.

For example, if the user terminal watches a product category: “XX mobile phone”, the user account corresponding to the user terminal is automatically added into the interactive channel corresponding to the product category: “XX mobile phone”.

In step303, the seller terminal sends one or more first virtual items in the interactive channel of the e-commerce application program using the seller account.

In the interactive channel, the seller terminal may send interactive virtual items to user accounts using the seller account. Optionally, the interactive virtual items may include at least one of coupons, virtual gold coins, virtual props, virtual presents, virtual pets, electronic vouchers for exchanging actual items, purchase qualifications for purchasing actual items, experience vouchers for experiencing actual items, usage vouchers for using actual items.

In the embodiment, the interactive virtual item includes one or more first virtual items. The first virtual items are items which can be obtained using a prize-obtaining character string.

The seller terminal sends in the interaction channel the first virtual items and the prize-obtaining character string corresponding to the first virtual items to the server. Optionally, there may be a plurality of first virtual items, and the plurality of first virtual items may be the same or not.

Optionally, the seller terminal may also send the categories and/or number of the first virtual items to the server.

Referring toFIG. 3B, on an interface31of an interactive channel of an e-commerce application program, a seller inputs the type of the first virtual item: “20% discount”, the prize-obtaining character string: “Selling of XX mobile phone is started!”, the number of the first virtual items: “ten”, and then the seller may click a button control32which is shown as “Send prize”. By doing so, the first virtual items can be sent in the interactive channel.

In step304, the server receives the first virtual items sent from the seller account in the interactive channel of the e-commerce application program. The first virtual items correspond to a prize-obtaining character string.

Optionally, the server also receives the prize-obtaining character string corresponding to the first virtual items to generate a prize-obtaining message carrying the prize-obtaining character string.

In step305, the server determines at least one user account in the interactive channel.

Generally, each interactive channel corresponds to one product category, there usually exist a plurality of user accounts in each interactive channel, and each of the user accounts is a user account which watches the product category.

The server needs to determine the user accounts which belong to the interactive channel.

In step306, the server sends the prize-obtaining message to the at least one user account in the interactive channel. The prize-obtaining message carries the prize-obtaining character string.

Correspondingly, the user terminal receives the prize-obtaining message sent from the seller account in the interactive channel, and displays the prize-obtaining message. The prize-obtaining message carries the prize-obtaining character string.

Referring toFIG. 3C, the user terminal displays a prize-obtaining message33on the interface31of the interactive channel. The prize-obtaining message33carries a prize-obtaining character string: “Selling of XX mobile phone is started!”

In step307, the user terminal returns a text message in the interactive channel. The content of the text message includes the prize-obtaining character string.

The user terminal may send a text message back in the interactive channel using the user account, and the content of the text message is the prize-obtaining character string.

Referring toFIG. 3Cagain, after a user sees the prize-obtaining message33, if he or she wants to obtain the prize, he or she can input in the interactive channel a text message34: “Selling of XX mobile phone is started!”, and the content of the text message34includes the prize-obtaining character string, or the content of the text message34is substantially equal to the prize-obtaining character string.

Correspondingly, the server receives the text message returned back from the user account.

In step308, the server determines whether the content of the text message includes the prize-obtaining character string.

The server may receive text messages sent from a plurality of user terminals in the interactive channels.

For the text messages the contents of which include the prize-obtaining character string, step308is performed.

For the text messages the contents of which do not include the prize-obtaining character string, the text messages are ignored.

In step309, the server sends the first virtual items to the at least one user account in the interactive channel.

The server may send the first virtual items to at least one user account which sends the text message.

Correspondingly, the at least one user terminal receives the first virtual items sent from the seller account.

Referring toFIG. 3Cagain, a popup box35is displayed on the interface of the interactive channel of the user terminal, and the text content of the popup box35includes: “Congratulations! You get a coupon which offers 20% discount”, which indicates that the user account A of the user terminal successfully obtains the first virtual item.

Optionally, the seller terminal may also send information corresponding to the product category to user accounts in the interactive channel using the seller account. The information may include news, price information, performance introduction, user comments which are related to the product category, and so on. The information can be in the form of at least one of a text message, an image-text message, a webpage message, a voice message, a video message. After receiving the information corresponding to the product category which is sent from the seller account to the user accounts in the interactive channel, the server determines the user accounts in the interactive channel and sends the information to the user accounts in the interactive channel.

In view of the above, in the present embodiment, a seller account sends a first virtual item to at least one user account via an interactive channel, and a user account inputs a corresponding prize-obtaining string to obtain the first virtual item. This realizes real time two-way interactions between the seller account and the at least one user account, thereby enhancing the social attributes of e-commerce application programs. In this way, user accounts are actively involved in the interaction procedure, and thus the communication types between users and sellers are enriched.

FIG. 4Ais a flowchart showing an interactive method for an e-commerce application program according to another exemplary embodiment of the present disclosure. In the embodiment, for example, the interactive method for an e-commerce application program is applied in the e-commerce system as shown inFIG. 1. The method includes the following steps.

In step401, the user terminal watches a product category in the e-commerce application program.

The user terminal may watch a product category of interest in the e-commerce application program. Product categories are generated according to at least one dimension, for example, fields which products belong to, product functions, product names, product identification.

In step402, the user terminal joins an interactive channel corresponding to the watched product category in the e-commerce application program.

The e-commerce application program provides interactive channels. Each interactive channel is a collection of groups configured to realize instant communications between a seller account and at least one user account. Optionally, each product category corresponds to an interactive channel in the e-commerce application program. Users in the same interactive channel can send at least one of real time text messages, picture messages, voice messages, video messages, image-text messages, link messages, and geographic location messages to each other to conduct communications. Generally, the interactive channels are established in the e-commerce application program by seller terminals using the seller accounts, and seller accounts have an administrative authority over the interactive channels.

Optionally, after the user terminal watches a certain product category, the user account logged into by the user terminal is automatically added by the server into an interactive channel corresponding to the product category.

For example, if the user terminal watches a product category: “XX mobile phone”, the user account corresponding to the user terminal is automatically added into the interactive channel corresponding to the product category: “XX mobile phone”.

In step403, the seller terminal sends one or more second virtual items in the interactive channel of the e-commerce application program using the seller account.

In the interactive channel, the seller terminal may send interactive virtual items to user accounts using the seller account. Optionally, the interactive virtual items may include at least one of coupons, virtual gold coins, virtual props, virtual presents, virtual pets, electronic vouchers for exchanging actual items, purchase qualifications for purchasing actual items, experience vouchers for experiencing actual items, usage vouchers for using actual items.

In the embodiment, the interactive virtual item includes one or more second virtual items. The second virtual items are items which can be sent randomly. In other words, the second virtual items have a random attribute.

The seller terminal sends in the interaction channel the second virtual items to the server. Optionally, there may be a plurality of second virtual items, and the plurality of second virtual items may be the same or not.

Optionally, the seller terminal may also send the categories and/or number of the second virtual items to the server.

Referring toFIG. 4B, on an interface41of an interactive channel of an e-commerce application program, a seller inputs the type of the second virtual items: “RMB 200 voucher”, the number of the second virtual items: “five”, the issuing manner of the second virtual items: “random issuing”, then the seller may click a button control42which is shown as “Send prize”. By doing so, the second virtual items can be sent in the interactive channel.

In step404, the server receives the second virtual items sent from the seller terminal in the interactive channel of the e-commerce application program. The second virtual items are sent randomly.

Optionally, the server also receives the categories and/or number of the second virtual items sent from the seller terminal.

In step405, the server determines at least one user account in the interactive channel.

Generally, each interactive channel corresponds to one product category, there usually exist a plurality of user accounts in each interactive channel, and each of the user accounts is a user account which watches the product category.

The server needs to determine which user accounts belong to the interactive channel. Optionally, the server also determines the attribution information of each user account in the interactive channel, including at least one of online or not, online time, speaking frequency, the level in the interactive channel, the time of the most recent speaking, and the like.

In step406, the server randomly selects at least one target user account from the user accounts in the interactive channel.

Optionally, the server may select the at least one target user account in any one of the following manners.

In a first manner, the server randomly selects at least one target user account from all of the user accounts in the interactive channel.

In a second manner, the server randomly selects at least one target user account from online user accounts in the interactive channel.

In a third manner, the server randomly selects at least one target user account from n user accounts in the interactive channel whose online time is the longest.

In a fourth manner, the server randomly selects at least one target user account from n user accounts in the interactive channel whose speaking frequency is the highest.

In a fifth manner, the server randomly selects at least one target user account from n user accounts in the interactive channel whose level is higher than a preset level.

In a six manner, the server randomly selects at least one target user account from n user accounts in the interactive channel who speak recently.

Optionally, there may be one or more target user accounts. The number of the target user accounts is smaller than or equal to the number of the second virtual items.

In step407, the server sends the second virtual items to the at least one target user account.

After the at least one target user account is randomly selected, the server can send the second virtual items to the at least one user account.

Correspondingly, the at least one target user account receives the second virtual items sent from the seller account.

Optionally, the seller terminal may also send information corresponding to the product category to user accounts in the interactive channel using the seller account. The information may include news, price information, performance introduction, user comments which are related to the product category, and so on. The information can be in the form of at least one of a text message, an image-text message, a webpage message, a voice message, a video message. After receiving the information corresponding to the product category which is sent from the seller account to the user accounts in the interactive channel, the server determines the user accounts in the interactive channel and sends the information to the user accounts in the interactive channel.

In view of the above, in the present embodiment, second virtual items are sent from a seller account to at least one user account via an interactive channel, and a server randomly sends the second virtual items to target user accounts. Thus, real time interactions between seller accounts and user accounts are realized, the logging frequency of the user accounts and the usage frequency of the e-commerce application program are increased, thereby enhancing the social attributes of e-commerce application programs, and enriching communication types between users and sellers.

FIG. 5is a flowchart showing an interactive method for an e-commerce application program according to another exemplary embodiment of the present disclosure. In the embodiment, for example, the interactive method for an e-commerce application program is applied in the e-commerce system as shown inFIG. 1. The method includes the following steps.

In step501, the user terminal watches a product category in the e-commerce application program.

The user terminal may watch a product category of interest in the e-commerce application program. Product categories are generated according to at least one dimension, for example, fields which products belong to, product functions, product names, product identification.

In step502, the user terminal joins an interactive channel corresponding to the watched product category in the e-commerce application program.

The e-commerce application provides interactive channels. Each interactive channel is a collection of groups configured to realize instant communications between a seller account and at least one user account. Optionally, each category corresponds to an interactive channel in the e-commerce application program. Users in the same interactive channel can send at least one of real time text messages, picture messages, voice messages, video messages, image-text messages, link messages, and geographic location messages to each other to conduct communications. Generally, the interactive channels are established in the e-commerce application program by seller terminals using the seller accounts, and seller accounts have an administrative authority over the interactive channels.

Optionally, after the user terminal watches a certain product category, the user account logged into by the user terminal is automatically added by the server into an interactive channel corresponding to the product category.

For example, if the user terminal watches a product category: “XX mobile phone”, the user account corresponding to the user terminal is automatically added into the interactive channel corresponding to the product category: “XX mobile phone”.

In step503, the seller terminal sends a predetermined number of the third virtual items in the interactive channel of the e-commerce application program using the seller account.

In the interactive channel, the seller terminal may send interactive virtual items to user accounts using the seller account. Optionally, the interactive virtual items may include at least one of coupons, virtual gold coins, virtual props, virtual presents, virtual pets, electronic vouchers for exchanging actual items, purchase qualifications for purchasing actual items, experience vouchers for experiencing actual items, usage vouchers for using actual items.

In the embodiment, the interactive virtual item includes one or more third virtual items. The number of the third virtual items is predetermined, and the third virtual items are items which are sequentially distributed from the early to the late in the order of requesting the third virtual items.

The seller terminal sends in the interaction channel the predetermined number of the third virtual items to the server. Optionally, there may be a plurality of third virtual items, and the plurality of third virtual items may be the same or not.

In step504, the server receives the predetermined number of the third virtual items sent from the seller account in the interactive channel of the e-commerce application program.

Optionally, the server may generate a virtual item package according to the predetermined number of the third virtual items. The virtual item package is configured for obtaining the third virtual items.

In step505, the server determines at least one user account in the interactive channel.

Generally, each interactive channel corresponds to one product category, there usually exist a plurality of user accounts in each interactive channel, and each of the user accounts is a user account which watches the product category.

The server needs to determine which user accounts belong to the interactive channel.

In step506, the server sends the virtual item package to the at least one user account in the interactive channel. The virtual item package is configured for obtaining the third virtual items.

Correspondingly, the user terminal receives the virtual item package sent from the seller account in the interactive channel.

In step507, the user terminal sends a request for obtaining the virtual item package to the server.

After receiving the virtual item package, the user terminal displays the virtual item package on a chat interface of the interactive channel. Optionally, the virtual item package corresponds to a receiving link in which there exists information for identifying the third virtual items.

When the virtual item package is clicked or tapped by a user, the user terminal sends a request for obtaining the virtual item package to the server according to the receiving link. The request carries identification information of the third virtual items.

Correspondingly, the server receives the request sent from at least one user account.

The server receives the request sent from at least one user account and obtains the identification information of the third virtual items from the request.

There may be a plurality of user accounts in the interactive channel, and thus the server may receive requests sent from different user accounts at different sending times.

In step508, the server determines whether there exists a third virtual item which has not been obtained yet.

The server determines whether there exists the third virtual item which has not been obtained yet according to the identification information of the third virtual items.

If there exists the third virtual item which has not been obtained yet, step509is performed.

If there is no third virtual item which has not been obtained yet, i.e., all of the third virtual items have been obtained, the server sends failure information to the user terminal to indicate the failure of the obtaining of the third virtual item.

In step509, if there exists the third virtual item which has not been obtained yet, the server sends the third virtual item to the requesting user account.

After the sever sends the third virtual items to at least one user account, the server identifies the third virtual items as an “obtained” state which indicates that the third virtual items have been obtained by the at least one user account.

Optionally, the seller terminal may also send information corresponding to the product category to user accounts in the interactive channel using the seller account. The information may include news, price information, performance introduction, user comments which are related to the product category, and so on. The information can be in the form of at least one of a text message, an image-text message, a webpage message, a voice message, a video message. After receiving the information corresponding to the product category which is sent from the seller account to the user accounts in the interactive channel, the server determines the user accounts in the interactive channel and sends the information to the user accounts in the interactive channel.

In view of the above, in the present embodiment, third virtual items are sent to at least one user account from a seller account via an interactive channel, a request for obtaining the third virtual item may be sent manually using a user account, and then the third virtual items can be obtained at different times. That is, those user accounts which send the request earlier can obtain the third virtual items. This realizes real time two-way interactions between the seller account and the at least one user account, thereby enhancing the social attributes of e-commerce application programs. In this way, user accounts are actively involved in the interaction procedure, and thus the communication types between users and sellers are enriched.

In addition to interactions between sellers and users via interactive channels of e-commerce application programs, embodiments of the present disclosure may also realize interactions between users via group channels.

FIG. 6is a flowchart showing an interactive method for an e-commerce application program according to another exemplary embodiment of the present disclosure. In the embodiment, for example, the interactive method for an e-commerce application program is applied in the e-commerce system as shown inFIG. 1. The present embodiment can be combined with any one of the interactive methods for an e-commerce application program as shown inFIGS. 2 to 5. The method includes the following steps.

In step601, the seller terminal and/or the user terminal create a group channel in the e-commerce application program.

In the embodiment, the e-commerce application also provides group channels. Each group channel is a collection of groups configured to realize instant communications between at least two user accounts. User accounts which belong to the same group channel can send at least one of real time text messages, picture messages, voice messages, video messages, image-text messages, link messages, and geographic location messages to each other to conduct communications.

Optionally, each group channel corresponds to a product category, or a subject, or a hobby or interest.

Optionally, the seller terminal creates one or more group channels in the e-commerce application program using a seller account, or the user terminal creates one or more group channels in the e-commerce application programs using a user account. The creator of a group channel has an administrative authority over the created group channel.

Optionally, user accounts can select to join a group channel on their own initiative so as to communicate with other user accounts.

In step602, a first user terminal sends chat messages in the group channel using a first user account.

Correspondingly, the server receives the chat messages sent from the first user terminal using the first user account in the group channel.

In step603, the server determines a second user account in the group channel.

Optionally, there may be a plurality of user accounts in the group channel, and the second user account is a user account other than the first user account.

In step604, the server sends the chat messages to the second user account in the group channel.

In step605, a second user terminal receives the chat messages sent from the first user account in the group channel.

In step606, the second user terminal displays the chat messages.

Similarly, when the second user terminal sends chat messages in the group channel using the second user account, the server forwards the chat messages to the first user account and/or other second user accounts.

There usually exist comment systems in e-commerce application programs, each user account communicates with other user accounts via the comment systems asynchronously and not in real time. However, in the present embodiment, by providing a group channel in an e-commerce application program, individual user accounts in the e-commerce application accounts can communicate with each other in real time. Thus, as compared with conventional comment systems in e-commerce application programs, the present embodiment increases the social attribute of the e-commerce application program, and enriches the communication types between user accounts in the e-commerce application program.

An embodiment of the present disclosure also provides a live channel in an e-commerce application program. The live channel is configured to realize live and text communications between at least two user accounts.

FIG. 7is a flowchart showing an interactive method for an e-commerce application program according to another exemplary embodiment of the present disclosure. In the embodiment, for example, the interactive method for an e-commerce application program is applied in the e-commerce system as shown inFIG. 1. The present embodiment can be combined with any one of the interactive methods for an e-commerce application program as shown inFIGS. 2 to 6. The method includes the following steps.

In step701, the seller terminal and/or the user terminal create a live channel in the e-commerce application program.

In the present embodiment, the e-commerce application program also provides live channels. Each live channel is a collection of groups configured to realize instant communications between at least two user accounts. User accounts which belong to the same live channel can send at least one of real time text messages, picture messages, voice messages, video messages, image-text messages, link messages, and geographic location messages to each other to conduct communications.

Optionally, each live channel corresponds to a product category, or a subject, or a hobby or interest, or an anchor.

Optionally, the seller terminal creates one or more live channels in the e-commerce application program using a seller account, or the user terminal creates one or more live channels in the e-commerce application program using a user account. The creator of a live channel has an administrative authority over the created group channel.

Optionally, user accounts can select to join a live channel on their own initiative so as to communicate with other user accounts.

In step702, an anchor user terminal sends live video stream in the live channel of the e-commerce application program using an anchor user account.

The anchor user terminal may be one of a plurality of user terminals. The anchor user account has a live-broadcasting authority in the live channel of the e-commerce application program.

Optionally, the live video stream is configured for delivering live video contents relating to a predetermined product. For example, the live video stream is configured to test a new mobile phone, introduce performance of the mobile phone, exhibiting functions of the mobile phone, and so on.

Correspondingly, the server receives the live video stream sent from the anchor user account in the live channel of the e-commerce application program.

In step703, the server sends the live video stream to at least one audience user account in the live channel.

Optionally, the server determines other user accounts in the live channel than the anchor user account as the audience user accounts.

The server sends the live video stream to at least one audience user account in a broadcast or multicast mode.

Correspondingly, the at least one audience user terminal receives, using the audience user accounts, the live video stream forwarded by the server.

In step704, the at least one audience user terminal plays the live video stream in the live channel.

In step705, the server determines whether attribute data generated by the anchor user account in the live channel reaches a predetermined threshold.

If the attribute data generated by the anchor user account in the live channel reaches the predetermined threshold, step706is performed. If the attribute data generated by the anchor user account in the live channel does not reach a predetermined threshold, no process is performed temporarily.

Optionally, the attribute data includes the number of people who follow the live channel, and/or the number of simultaneous online people.

If the attribute data includes the number of people who follow the live channel, the server determines whether the number of people who follow the live channel reaches a first threshold.

Optionally, the server calculates the number of people who follow the live channel. The number of people who follow the live channel refers to the number of audience user accounts which follow the live channel, or refers to the number of the audience user accounts which follows the anchor user account.

Optionally, the first threshold can be set in the server by the seller terminal using the seller account.

If the number of the people who follow the live channel reaches the first threshold, step706is performed. If the number of the people who follow the live channel does not reach the first threshold, no process is performed temporarily.

If the attribute data includes the number of simultaneous online people, the server determines whether the number of simultaneous online people in the live channel reaches a second threshold.

Optionally, the server calculates the number of simultaneous online people in the live channel. The number of simultaneous online people refers to the number of audience user accounts which are watching the live video stream at the same time.

Optionally, the second threshold can be set in the server by the seller terminal using the seller account.

If the number of simultaneous online people in the live channel reaches the second threshold, step706is performed. If the number of simultaneous online people in the live channel does not reach the second threshold, no process is performed temporarily.

In step706, the server increases an account level of the anchor user account, and/or sends an interactive item to the anchor user account.

If the number of people who follow the live channel reaches the first threshold or the number of simultaneous online people reaches the second threshold, the server increases the account level of the anchor user account. Usually, different account levels have different authority levels. For example, a first account level has an authority of creating a live channel with an upper limit of 100 people and obtaining 5 coupons per month; a second account level has an authority of creating a live channel with an upper limit of 500 people and obtaining 50 coupons per month; and a third account level has an authority of creating a live channel with an upper limit of 1000 people and obtaining 100 coupons per month.

Optionally, the increased account level is in positive correlation to the attribute data. If the attribute data is the number of people who follow the live channel, the more the number of people who follow the live channel goes beyond the first threshold, the more the account level increased by the server will be. If the attribute information is the number of simultaneous online people, the more the number of simultaneous online people goes beyond the second threshold, the more the account level increased by the server will be.

If the number of people who follow the live channel reaches the first threshold or the number of simultaneous online people reaches the second threshold, the server may also send an interactive virtual item to the anchor user account. The interactive virtual item can be preset in the server by the seller terminal using the seller account.

Optionally, the value of the sent interactive virtual item is in positive correlation to the attribute date. If the attribute data is the number of people who follow the live channel, the more the number of people who follow the live channel goes beyond the first threshold, the higher the value of the interactive virtual item sent by the server will be. If the attribute information is the number of simultaneous online people, the more the number of simultaneous online people goes beyond the second threshold, the higher the value of the interactive virtual item sent by the server will be will be.

In view of the above, in the present embodiment, by adding a live channel in an e-commerce application program, real time two-way interactions between an anchor user account and at least one audience user account by means of live video stream can be realized, thereby enhancing the live social attributes of e-commerce application program. In this way, audience user accounts are actively involved in the interaction procedure with the anchor user account, and thus the communication types between user accounts in the e-commerce application programs are enriched.

FIG. 8is a flowchart showing an interactive method for an e-commerce application program according to another exemplary embodiment of the present disclosure. In the embodiment, for example, the interactive method for an e-commerce application program is applied in the e-commerce system as shown inFIG. 1. The method includes the following steps.

In step801, the seller terminal and/or the user terminal create a live channel in the e-commerce application program.

In the present embodiment, the e-commerce application program also provides live channels. Each live channel is a collection of groups configured to realize instant communications between at least two user accounts. User accounts which belong to the same live channel can send at least one of real time text messages, picture messages, voice messages, video messages, image-text messages, link messages, and geographic location messages to each other to conduct communications.

Optionally, each live channel corresponds to a product category, or a subject, or a hobby or interest, or an anchor.

Optionally, the seller terminal creates one or more live channels in the e-commerce application program using a seller account, or the user terminal creates one or more live channels in the e-commerce application program using a user account. The creator of a live channel has an administrative authority over the created group channel.

Optionally, user accounts can select to join a live channel on their own initiative so as to communicate with other user accounts.

In step802, an anchor user terminal sends live video stream in the live channel of the e-commerce application program using an anchor user account.

The anchor user terminal may be one of a plurality of user terminals. The anchor user account has a live-broadcasting authority in the live channel of the e-commerce application program.

Optionally, the live video stream is configured for delivering live video contents relating to a predetermined product. For example, the live video stream is configured to test a new mobile phone, introduce performance of the mobile phone, exhibiting functions of the mobile phone, and so on.

Correspondingly, the server receives the live video stream sent from the anchor user account in the live channel of the e-commerce application program.

In step803, the server sends the live video stream to at least one audience user account in the live channel.

Optionally, the server determines other user accounts in the live channel than the anchor user account as the audience user accounts.

The server sends the live video stream to at least one audience user account in a broadcast or multicast mode.

Correspondingly, the at least one audience user account receives, using the audience user accounts, the live video stream forwarded by the server.

In step804, the at least one audience user terminal plays the live video stream in the live channel.

In step805, the product is purchased by the at least one audience user terminal via the live channel.

Optionally, the at least one audience user terminal can trigger a jump process in the live channel to access a purchase interface for a product so that the product can be purchased. Optionally, the live channel provides a product information web page, and the product can be purchased on the product information web page by the at least one audience user terminal. At least one user account is logged into on the at least one audience user terminal.

The jump process and the product information web page in the live channel include the identification information of the anchor user account, and after the product is purchased in the e-commerce application program using the at least one audience user account, the server can record that the current purchase is performed via the live channel corresponding to the anchor user account.

In step806, the server calculates an exchange resource number of products purchased via the live channel.

The exchange resource number of products includes the number, unit price, total price and premium of the products purchased by audience user terminals. Optionally, the server establishes a table listing exchange resource numbers of products corresponding to the anchor user account, and the exchange resource numbers of products purchased via each live channel corresponding to the anchor user account are recorded into the table. Optionally, the server collects commission calculation methods corresponding to the products provided by seller terminals in advance. The commission calculation methods include calculating the commission based on a percentage of a total price, calculating the commission based on the premium, or calculating the commission based on laddering amounts.

In step807, the server determines a commission resource of the anchor user account according to the exchange resource number.

Optionally, the server determines the commission resource of the anchor user account according to the exchange resource number of the products and the commission calculation methods corresponding to the products provided by the seller terminal. The commission resource includes money, coupons, and credit score and the like.

For example, the unit price of a product Z is RMB100, a total of ten of the products Z are sold, the total price is RMB1000, and the commission calculation method is that10% of the total price is calculated as the commission. Then, the server can determine that the commission resource of the anchor user account is RMB100.

In step808, the server transfers the commission resource from a first resource account corresponding to the seller account to a second resource account corresponding to the anchor user account.

For example, the server transfers the commission resource (i.e., RMB100) from a first resource account corresponding to the seller account to a second resource account corresponding to the anchor user account.

In view of the above, in the present embodiment, by adding a live channel in an e-commerce application program, real time two-way interactions between an anchor user account and at least one audience user account by means of live video stream can be realized, thereby enhancing the live social attributes of e-commerce application program. Further, products are purchased by the audience user terminals via the live channel, products become more intuitive for users, and it is convenient for users to get good idea of properties of products. Thus, users' purchase for products is boosted, and purchase patterns of products are enriched. In addition, by providing the commission resource to the anchor user account, the interaction for the anchor to promote products is enhanced, which is benefit for selling and marketing of the products in the e-commerce application program.

FIG. 9Ais a flowchart showing an interactive method for an e-commerce application program according to another exemplary embodiment of the present disclosure. In the embodiment, for example, the interactive method for an e-commerce application program is applied in the e-commerce system as shown inFIG. 1. The method includes the following steps.

In step901, the seller terminal and/or the user terminal create a live channel in the e-commerce application program.

In the present embodiment, the e-commerce application program also provides live channels. Each live channel is a collection of groups configured to realize instant communications between at least two user accounts. User accounts which belong to the same live channel can send at least one of real time text messages, picture messages, voice messages, video messages, image-text messages, link messages, and geographic location messages to each other to conduct communications.

Optionally, each live channel corresponds to a product category, or a subject, or a hobby or interest, or an anchor.

Optionally, the seller terminal creates one or more live channels in the e-commerce application program using a seller account, or the user terminal creates one or more live channels in the e-commerce application program using a user account. The creator of a live channel has an administrative authority over the created group channel.

Optionally, user accounts can select to join a live channel on their own initiative so as to communicate with other user accounts.

In step902, an anchor user terminal sends live video stream in the live channel of the e-commerce application program using an anchor user account.

The anchor user terminal may be one of a plurality of user terminals. The anchor user account has a live-broadcasting authority in the live channel of the e-commerce application program.

Optionally, the live video stream is configured for delivering live video contents relating to a predetermined product. For example, the live video stream is configured to test a new mobile phone, introduce performance of the mobile phone, exhibiting functions of the mobile phone, and so on.

Correspondingly, the server receives the live video stream sent from the anchor user account in the live channel of the e-commerce application program.

In step903, the server sends the live video stream to at least one audience user account in the live channel.

Optionally, the server determines other user accounts in the live channel than the anchor user account as the audience user accounts.

The server sends the live video stream to at least one audience user account in a broadcast or multicast mode.

Correspondingly, the at least one audience user account receives, using the audience user accounts, the live video stream forwarded by the server.

In step904, the at least one audience user terminal plays the live video stream in the live channel.

In step905, the anchor user terminal provides a preset purchase link in the live channel.

Optionally, the anchor user terminal obtains a preset purchase link in advance. The preset purchase link carries identification information for identifying the anchor user account. The preset purchase link is configured for purchasing at least one designated products.

Optionally, the anchor user terminal provides the preset purchase link in a channel announcement column of the live channel in a text form, or the anchor user terminal provides the preset purchase link in a chat information column of the live channel in a form of chat message, or the anchor user terminal provides the preset purchase link in the live video stream of the live channel in a form of voice, picture or video.

The server provides the preset purchase link to the user audience user accounts in the live channel. The interface of the e-commerce application program corresponding to each user account displays the preset purchase link.

For example, referring toFIG. 9B, the anchor user displays on an announcement column92of a live channel interface91a purchase link: http:xyz-xshopping.com.

As another example, referring toFIG. 9C, the anchor user displays on an interactive comment area94of a live channel interface93a purchase link: http:xyz-xshopping.com.

As another example, referring toFIG. 9D, the anchor user provides a purchase entry97on a live video area96of a live channel interface95in a form of picture.

In step906, the product in the e-commerce application program is purchased by at least one audience user terminal by the preset purchase link.

Optionally, at least one audience user terminal jumps to a product purchase web page in the e-commerce application program by the preset purchase link, and then conducts product purchase in the e-commerce application program. At least one audience user account is logged in on the at least one audience user terminal.

For example, an audience user terminal may trigger the purchase entry97inFIG. 9D, the e-commerce application program jumps to a product purchase web page98, and then a button99which shown as “Buy immediately” on the purchase interface98provided by the e-commerce application program can be clicked or tapped to purchase the product.

The preset purchase link includes the identification information of the anchor user account, and thus after the product is purchased by the audience user account in the e-commerce application program, the server can record that the current purchase is conducted by the preset purchase link provided by the anchor user account.

Optionally, this step can be performed by a plurality of audience user accounts in the live channel at the same or different time points.

In step907, the server calculates the exchange resource number of products purchased through the preset purchase link. The preset purchase link is a purchase link provided to audience user accounts by the live channel.

Optionally, the exchange resource number of products includes the number, unit price, total price and premium of the products purchased by audience user terminals. Optionally, the server establishes a table listing exchange resource numbers of products corresponding to the anchor user account, and the exchange resource numbers of products purchased via each live channel corresponding to the anchor user account are recorded into the table. Optionally, the server collects commission calculation methods corresponding to the products provided by seller terminals in advance. The commission calculation methods include calculating the commission based on a percentage of a total price, calculating the commission based on the premium, or calculating the commission based on laddering amounts.

The preset purchase link includes the identification information of the anchor user account, and thus the server can calculates the exchange resource number of products purchased through the preset purchase link provided by the anchor user account.

In step908, the server determines a commission resource of the anchor user account according to the exchange resource number.

Optionally, the server determines the commission resource of the anchor user account according to the exchange resource number of the products and the commission calculation methods corresponding to the products provided by the seller terminal. The commission resource includes money, coupons, and credit score and the like.

In step909, the server transfers the commission resource from a first resource account corresponding to the seller account to a second resource account corresponding to the anchor user account.

In view of the above, in the present embodiment, by adding a live channel in an e-commerce application program, real time two-way interactions between an anchor user account and at least one audience user account by means of live video stream can be realized, thereby enhancing the live social attributes of e-commerce application program. Further, products are purchased by the audience user terminals through a preset purchase link, convenience for purchasing products is improved, and thus users' purchase for products is boosted, and purchase patterns of products are enriched. In addition, by providing the commission resource to the anchor user account, the interaction for the anchor to promote products is enhanced, which is benefit for selling and marketing of the products in the e-commerce application program.

FIG. 10Ais a flowchart showing an interactive method for an e-commerce application program according to another exemplary embodiment of the present disclosure. In the embodiment, for example, the interactive method for an e-commerce application program is applied in the e-commerce system as shown inFIG. 1. The method includes the following steps.

In step1001, the seller terminal and/or the user terminal create a live channel in the e-commerce application program.

In the present embodiment, the e-commerce application program also provides live channels. Each live channel is a collection of groups configured to realize instant communications between at least two user accounts. User accounts which belong to the same live channel can send at least one of real time text messages, picture messages, voice messages, video messages, image-text messages, link messages, and geographic location messages to each other to conduct communications.

Optionally, each live channel corresponds to a product category, or a subject, or a hobby or interest, or an anchor.

Optionally, the seller terminal creates one or more live channels in the e-commerce application program using a seller account, or the user terminal creates one or more live channels in the e-commerce application program using a user account. The creator of a live channel has an administrative authority over the created group channel.

Optionally, user accounts can select to join a live channel on their own initiative so as to communicate with other user accounts.

In step1002, an anchor user terminal sends live video stream in the live channel of the e-commerce application program using an anchor user account.

The anchor user terminal may be one of a plurality of user terminals. The anchor user account has a live-broadcasting authority in the live channel of the e-commerce application program.

Optionally, the live video stream is configured for delivering live video contents relating to a predetermined product. For example, the live video stream is configured to test a new mobile phone, introduce performance of the mobile phone, exhibiting functions of the mobile phone, and so on.

Correspondingly, the server receives the live video stream sent from the anchor user account in the live channel of the e-commerce application program.

In step1003, the server sends the live video stream to at least one audience user account in the live channel.

Optionally, the server determines other user accounts in the live channel than the anchor user account as the audience user accounts.

The server sends the live video stream to at least one audience user account in a broadcast or multicast mode.

Correspondingly, the at least one audience user account receives, using the audience user accounts, the live video stream forwarded by the server.

In step1004, the at least one audience user terminal plays the live video stream in the live channel.

In step1005, the anchor user terminal provides a preset coupon in the live channel.

Optionally, the anchor user terminal obtains a preset coupon from the seller account in advance. The preset coupon carries identification information configured for identifying the anchor user account, or there is a correspondence between the preset coupon and the anchor user terminal in the server. The preset coupon is configured for purchasing at least one of designated products.

Optionally, the anchor user terminal provides the preset coupon in a channel announcement column of the live channel in a text form, or the anchor user terminal provides the preset coupon in a chat information column of the live channel in a form of chat message, or the anchor user terminal provides the preset coupon in the live video stream of the live channel in a form of voice, picture or video.

The server provides the preset coupon to the audience user accounts in the live channel. The interface of the e-commerce application program corresponding to each user account displays the preset coupon.

Referring toFIG. 10B, the anchor user provides a coupon103on a live video area102of a live channel interface101in a form of picture.

In step1006, the product in the e-commerce application program is purchased by at least one audience user terminal by the preset coupon.

Optionally, product purchase is performed by at least one audience user terminal in the e-commerce application program using the preset coupon. At least one audience user account is logged in on the at least one audience user terminal. Optionally, the at least one audience user terminal triggers the preset coupon to jump to a product purchase web page in the e-commerce application program, and then conducts product purchase in the e-commerce application program.

Optionally, this step can be performed by a plurality of audience user accounts in the live channel at the same or different time points.

In step1007, the server calculates the exchange resource number of products purchased using the preset coupon. The preset coupon is a coupon provided to audience user accounts by the live channel.

The exchange resource number of products includes the number, unit price, total price and premium of the products purchased by audience user terminals. Optionally, the server collects commission calculation methods corresponding to the products provided by seller terminals in advance. The commission calculation methods include calculating the commission based on a percentage of a total price, calculating the commission based on the premium, or calculating the commission based on laddering amounts.

In step1008, the server determines a commission resource of the anchor user account according to the exchange resource number.

Optionally, the server determines the commission resource of the anchor user account according to the exchange resource number and the commission calculation methods corresponding to the products.

In step1009, the server transfers the commission resource from a first resource account corresponding to the seller account to a second resource account corresponding to the anchor user account.

In view of the above, in the present embodiment, by adding a live channel in an e-commerce application program, real time two-way interactions between an anchor user account and at least one audience user account by means of live video stream can be realized, thereby enhancing the live social attributes of e-commerce application program. Further, products are purchased by the audience user terminals using a preset coupon, users' purchase for products is boosted, and purchase patterns of products are enriched. In addition, by providing the commission resource to the anchor user account, the interaction for the anchor to promote products is enhanced, which is benefit for selling and marketing of the products in the e-commerce application program.

FIG. 11is a flowchart showing an interactive method for an e-commerce application program according to another exemplary embodiment of the present disclosure. In the embodiment, for example, the interactive method for an e-commerce application program is applied in the e-commerce system as shown inFIG. 1. The method includes the following steps.

In step1101, the seller terminal and/or the user terminal create a live channel in the e-commerce application program.

In the present embodiment, the e-commerce application program also provides live channels. Each live channel is a collection of groups configured to realize instant communications between at least two user accounts. User accounts which belong to the same live channel can send at least one of real time text messages, picture messages, voice messages, video messages, image-text messages, link messages, and geographic location messages to each other to conduct communications.

Optionally, each live channel corresponds to a product category, or a subject, or a hobby or interest, or an anchor.

Optionally, the seller terminal creates one or more live channels in the e-commerce application program using a seller account, or the user terminal creates one or more live channels in the e-commerce application program using a user account. The creator of a live channel has an administrative authority over the created group channel.

Optionally, user accounts can select to join a live channel on their own initiative so as to communicate with other user accounts.

In step1102, an anchor user terminal sends live video stream in the live channel of the e-commerce application program using an anchor user account.

The anchor user terminal may be one of a plurality of user terminals. The anchor user account has a live-broadcasting authority in the live channel of the e-commerce application program.

Optionally, the live video stream is configured for delivering live video contents relating to a predetermined product. For example, the live video stream is configured to test a new mobile phone, introduce performance of the mobile phone, exhibiting functions of the mobile phone, and so on.

Correspondingly, the server receives the live video stream sent from the anchor user account in the live channel of the e-commerce application program.

In step1103, the server sends the live video stream to at least one audience user account in the live channel.

Optionally, the server determines other user accounts in the live channel than the anchor user account as the audience user accounts.

The server sends the live video stream to at least one audience user account in a broadcast or multicast mode.

Correspondingly, the at least one audience user account receives, using the audience user accounts, the live video stream forwarded by the server.

In step1104, the at least one audience user terminal plays the live video stream in the live channel.

In step1105, the anchor user terminal provides a preset purchase qualification code in the live channel.

Optionally, the anchor user terminal obtains a preset purchase qualification code from the seller account in advance. The preset purchase qualification code carries identification information configured for identifying the anchor user account, or there is a correspondence between the preset purchase qualification code and the anchor user terminal in the server. The preset purchase qualification code is configured for purchasing at least one of designated products.

Optionally, the anchor user terminal provides the preset purchase qualification code in a channel announcement column of the live channel in a text form, or the anchor user terminal provides the preset purchase qualification code in a chat information column of the live channel in a form of chat message, or the anchor user terminal provides the preset purchase qualification code in the live video stream of the live channel in a form of voice, picture or video.

The server provides the preset purchase qualification code to the audience user accounts in the live channel. The interface of the e-commerce application program corresponding to each user account displays the preset purchase qualification code.

Referring toFIG. 11B, the anchor user provides a preset purchase qualification code113on a live video area112of a live channel interface111in a form of picture.

In step1106, the product in the e-commerce application program is purchased by at least one audience user terminal by the preset purchase qualification code.

Optionally, product purchase is performed by at least one audience user terminal in the e-commerce application program using the preset purchase qualification code. At least one audience user account is logged in on the at least one audience user terminal. Optionally, the at least one audience user terminal triggers the preset purchase qualification code to jump to a product purchase web page in the e-commerce application program, and then conducts product purchase in the e-commerce application program.

Optionally, this step can be performed by a plurality of audience user accounts in the live channel at the same or different time points.

In step1107, the server calculates the exchange resource number of products purchased using the preset purchase qualification code. The preset purchase qualification code is a purchase qualification code provided to audience user accounts by the live channel.

The exchange resource number of products includes the number, unit price, total price and premium of the products purchased by audience user terminals. Optionally, the server collects commission calculation methods corresponding to the products provided by seller terminals in advance. The commission calculation methods include calculating the commission based on a percentage of a total price, calculating the commission based on the premium, or calculating the commission based on laddering amounts.

In step1108, the server determines a commission resource of the anchor user account according to the exchange resource number.

Optionally, the server determines the commission resource of the anchor user account according to the exchange resource number and the commission calculation methods corresponding to the products.

In step1109, the server transfers the commission resource from a first resource account corresponding to the seller account to a second resource account corresponding to the anchor user account.

In view of the above, in the present embodiment, by adding a live channel in an e-commerce application program, real time two-way interactions between an anchor user account and at least one audience user account by means of live video stream can be realized, thereby enhancing the live social attributes of e-commerce application program. Further, products are purchased by the audience user terminals using a preset purchase qualification code, users' purchase for products is boosted, and purchase patterns of products are enriched. In addition, by providing the commission resource to the anchor user account, the interaction for the anchor to promote products is enhanced, which is benefit for selling and marketing of the products in the e-commerce application program.

FIG. 12is a flowchart showing an interactive method for an e-commerce application program according to another exemplary embodiment of the present disclosure. In the embodiment, for example, the interactive method for an e-commerce application program is applied in the e-commerce system as shown inFIG. 1. The method includes the following steps.

In step1201, the seller terminal and/or the user terminal create a live channel in the e-commerce application program.

In the present embodiment, the e-commerce application program also provides live channels. Each live channel is a collection of groups configured to realize instant communications between at least two user accounts. User accounts which belong to the same live channel can send at least one of real time text messages, picture messages, voice messages, video messages, image-text messages, link messages, and geographic location messages to each other to conduct communications.

Optionally, each live channel corresponds to a product category, or a subject, or a hobby or interest, or an anchor.

Optionally, the seller terminal creates one or more live channels in the e-commerce application program using a seller account, or the user terminal creates one or more live channels in the e-commerce application program using a user account. The creator of a live channel has an administrative authority over the created group channel.

Optionally, user accounts can select to join a live channel on their own initiative so as to communicate with other user accounts.

In step1202, an anchor user terminal sends live video stream in the live channel of the e-commerce application program using an anchor user account.

The anchor user terminal may be one of a plurality of user terminals. The anchor user account has a live-broadcasting authority in the live channel of the e-commerce application program.

Optionally, the live video stream is configured for delivering live video contents relating to a predetermined product. For example, the live video stream is configured to test a new mobile phone, introduce performance of the mobile phone, exhibiting functions of the mobile phone, and so on.

Correspondingly, the server receives the live video stream sent from the anchor user account in the live channel of the e-commerce application program.

In step1203, the server sends the live video stream to at least one audience user account in the live channel.

Optionally, the server determines other user accounts in the live channel than the anchor user account as the audience user accounts.

The server sends the live video stream to at least one audience user account in a broadcast or multicast mode.

Correspondingly, the at least one audience user terminal receives, using the audience user accounts, the live video stream forwarded by the server.

In step1204, the at least one audience user terminal plays the live video stream in the live channel.

In step1205, the anchor user terminal provides an entry for purchasing products by a raffling purchase.

Optionally, the anchor user terminal obtains transaction information about purchasing of products by a raffling purchase from the seller account in advance, and displays an entry for purchasing the products by the raffling purchase in the live channel. Optionally, the anchor user terminal may determine the raffling resource in advance, including cash, character strings, voice and the like.

For example, the anchor may provide an entry for purchasing products by a raffling purchase on a live video area of a live channel interface, and a user may trigger a button to participate the raffling purchase.

In step1206, a plurality of audience user terminals provide a raffling resource to the server.

For example, there are 320 audience user terminals each of which provides RMB1in cash to the server.

In step1207, the server determines whether the number of the audience user accounts participating the raffling purchase reaches a predetermined threshold.

The predetermined threshold may be a threshold which is preset by the seller terminal or the anchor user terminal. For example, the predetermined threshold may be RMB300.

In step1208, if the number of the audience user accounts participating the raffling purchase reaches the predetermined threshold, the server randomly determine at least one audience user account which can finally successfully purchase the product from the plurality of audience user accounts which participate in the raffling purchase. For example, if the total of the raffling resources provided by the plurality of audience user terminals to the server reaches the predetermined threshold of RMB300, the server randomly determines an audience user account K, an audience user account V and an audience user account L as the audience user account which can finally successfully purchase the products.

In step1209, the server calculates the exchange resource number of predetermined products purchased by the raffling purchase.

The exchange resource number of products includes the number, unit price, total price and premium of the products purchased by audience user terminals. Optionally, the server collects commission calculation methods corresponding to the products provided by seller terminals in advance. The commission calculation methods include calculating the commission based on a percentage of a total price, calculating the commission based on the premium, or calculating the commission based on laddering amounts.

For example, the server calculates the exchange resource number of predetermined products purchased by the raffling purchase as RMB320.

In step1210, the server determines a commission resource of the anchor user account according to the exchange resource number.

Optionally, the server determines the commission resource of the anchor user account according to the exchange resource number and the commission calculation methods corresponding to the products.

For example, assuming that the exchange resource number is RMB320, the commission calculation method is that 10% of the total amount and 50% of the premium serve as the commission, the server can determine that the commission resource corresponding to the anchor user account is RMB42.

In step1211, the server transfers the commission resource from a first resource account corresponding to the seller account to a second resource account corresponding to the anchor user account.

For example, the server transfers RMB42from a first resource account corresponding to the seller account to a second resource account corresponding to the anchor user account.

In view of the above, in the present embodiment, by adding a live channel in an e-commerce application program, real time two-way interactions between an anchor user account and at least one audience user account by means of live video stream can be realized, thereby enhancing the live social attributes of e-commerce application program. Further, products are purchased by the audience user terminals using an entry which enables users to purchase products by a raffling purchase, user participation degree is improved, users' purchase for products is boosted, and purchase patterns of products are enriched. In addition, by providing the commission resource to the anchor user account, the interaction for the anchor to promote products is enhanced, which is benefit for selling and marketing of the products in the e-commerce application program.

Embodiments of devices of the present disclosure, which are configured to perform the embodiments of methods as described above, will be described below. Details not disclosed in the embodiments of the devices of the present disclosure can be found in the above descriptions about the embodiments of the methods.

FIG. 13is a block diagram showing an interactive device for an e-commerce application program according to another exemplary embodiment of the present disclosure. The interactive device for an e-commerce application program can be implemented as a part or whole of a server by software, hardware or a combination thereof. The interactive device for an e-commerce application program may include a first receiving module1301, a determination module1302and a first sending module1303.

The first receiving module1301is configured to receive an interactive virtual item sent from a seller account in an interactive channel of the e-commerce application program, wherein the interactive channel is a collection of groups configured to realize instant communications between the seller account and at least one user account, and the interactive channel corresponds to a product category in the e-commerce application program.

The determination module1302is configured to determine the at least one user account in the interactive channel.

The first sending module1303is configured to send the interactive virtual item to the at least one user account in the interactive channel.

In view of the above, in the present embodiment, by adding into an e-commerce application program an interactive channel which supports instant communications and sending by a seller account an interactive virtual item to a user account which is interested in a product category via the interactive channel, instant interactions between seller accounts and user accounts can be realized. Also, a user account can collectively and efficiently obtain information relating to a product category of interest, thereby enriching the communication types between users and sellers and improving communication efficiency.

FIG. 14is a block diagram showing an interactive device for an e-commerce application program according to another exemplary embodiment of the present disclosure. The interactive device for the e-commerce application program can be implemented as a part or whole of a server by software, hardware or a combination thereof. The interactive device for the e-commerce application program may include a first receiving module1401, a determination module1402and a first sending module1403.

The first receiving module1401is configured to receive an interactive virtual item sent from a seller account in an interactive channel of the e-commerce application program, wherein the interactive channel is a collection of groups configured to realize instant communications between the seller account and at least one user account, and the interactive channel corresponds to a product category in the e-commerce application program.

The determination module1402is configured to determine the at least one user account in the interactive channel.

The first sending module1403is configured to send the interactive virtual item to the at least one user account in the interactive channel.

According to an embodiment, the interactive virtual item includes a first virtual item which corresponds to a prize-obtaining character string.

The first sending module1403includes a first sending unit1403a, a first receiving unit1403b, and a determination unit1403c.

The first sending unit1403ais configured to send a prize-obtaining message to the at least one user account in the interactive channel, wherein the prize-obtaining message carries the prize-obtaining character string.

The first receiving unit1403bis configured to receive a text message returned from the at least one user account.

The determination unit1403cis configured to determine whether a content of the text message includes the prize-obtaining character string.

The first sending unit1403ais configured to, if the content of the text message includes the prize-obtaining character string, send the first virtual item to the at least one user account.

According to an embodiment, the interactive virtual item includes a second virtual item which is sent randomly.

The first sending module1403includes a selection unit1403dand the first sending unit1403a.

The selection unit1403dis configured to randomly select at least one target user account from the at least one user account in the interactive channel.

The first sending unit1403ais configured to send the second virtual item to the selected at least one target user account.

According to an embodiment, the interactive virtual item includes third virtual items, and the number of the third virtual items is predetermined.

The first sending module1403includes the first sending unit1403a, the first receiving unit1403b, and a determination unit1403e.

The first sending unit1403ais configured to send a virtual item package to the at least one user account in the interactive channel, wherein the virtual item package is configured for obtaining the third virtual items.

The first receiving unit1403bis configured to receive a request for obtaining the virtual item package sent from a user account.

The determination unit1403eis configured to determine whether there exists a third virtual item which has not been obtained yet.

The first sending unit1403ais configured to, if there exists the third virtual item which has not been obtained yet, send the third virtual items to the user account sending the request.

According to an embodiment, the device further includes a first receiving module1401, a determination module1402, and a first sending module1403.

The first receiving module1401is configured to receive chat messages sent from a first user account in a group channel of the e-commerce application program, wherein the group channel is a chat channel established by the seller account or the at least one user account in the e-commerce application program.

The determination module1402is configured to determine a second user account in the group channel.

The first sending module1403is configured to send the chat messages to the second user account in the group channel.

According to an embodiment, the device further includes a first receiving module1401, and a first sending module1403.

The first receiving module1401is configured to receive a live video stream sent from an anchor user account in a live channel of the e-commerce application program, wherein the live video stream is configured for delivering live video contents relating to a predetermined product.

The first sending module1403is configured to send the live video stream to an audience user account in the live channel.

According to an embodiment, the device further includes a determination module1404, and a first sending module1403.

The determination module1404is configured to determine whether attribute data generated by the anchor user account in the live channel reaches a predetermined threshold.

The first sending module1403is configured to, if the attribute data reaches the predetermined threshold, increase an account level of the anchor user account, and/or send an interactive item to the anchor user account.

The attribute data includes the number of people who follow the live channel, and/or the number of simultaneous online people.

According to an embodiment, the device further includes a calculation module1406, a determination module1402, and a transferring module1407.

The calculation module1406is configured to calculate an exchange resource number of products purchased via the live channel.

The determination module1402is configured to determine a commission resource of the anchor user account according to the exchange resource number.

The transferring module1407is configured to transfer the commission resource from a first resource account corresponding to the seller account to a second resource account corresponding to the anchor user account.

According to an embodiment, the calculation module1407is configured to calculate the exchange resource number of products purchased through a preset purchase link, wherein the preset purchase link is a purchase link provided to the audience user account by the live channel.

Alternatively, the calculation module1407is configured to calculate the exchange resource number of products purchased using a preset coupon, wherein the preset coupon is a coupon provided to the audience user account by the live channel.

Alternatively, the calculation module1407is configured to calculate the exchange resource number of products purchased using a preset purchase qualification code, wherein the preset purchase qualification code is a purchase qualification code provided to the audience user account by the live channel.

Alternatively, the calculation module1407is configured to calculate the exchange resource number of products purchased by a raffling purchase, wherein the raffling purchase refers to a purchase manner of randomly determining an audience user account which finally purchases successfully from audience user accounts providing raffling resources to a server.

In view of the above, in the present embodiment, a user terminal watches a product category, a seller account sends an interactive virtual item to the user account via an interactive channel, and the user terminal receives the interactive virtual item sent from the seller account in the interactive channel. This realizes a real time two-way interactive between seller accounts and user account, thereby enhancing the social attributes of e-commerce application programs. In this way, user accounts are actively involved in the interaction procedure, and thus the communication types between users and sellers are enriched.

Further, a seller account sends a first virtual item to at least one user account via an interactive channel, and a user account inputs a corresponding prize-obtaining string to obtain the first virtual item. Or, second virtual items are sent from a seller account to at least one user account via an interactive channel, and a server randomly sends the second virtual items to target user accounts. Or, third virtual items are sent to at least one user account from a seller account via an interactive channel, a request for obtaining the third virtual items may be sent manually using a user account, and then the third virtual items can be obtained at different times, that is to say, those user accounts which send the request earlier can obtain the third virtual items. This realizes real time two-way interactions between the seller account and the at least one user account, thereby enhancing the social attributes of e-commerce application programs. In this way, user accounts are actively involved in the interaction procedure, and thus the communication types between users and sellers are enriched.

In addition, by providing a group channel in an e-commerce application program, individual user accounts in the e-commerce application accounts can communicate with each other in real time. Thus, as compared with conventional comment systems in e-commerce application programs, the present embodiment increases the social attribute of the e-commerce application program, and enriches the communication types between user accounts in the e-commerce application program.

Also, by adding a live channel in an e-commerce application program, real time two-way interactions between an anchor user account and at least one audience user account by means of live video stream can be realized, thereby enhancing the live social attributes of e-commerce application program. In this way, audience user accounts are actively involved in the interaction procedure with the anchor user account, and thus the communication types between user accounts in the e-commerce application programs are enriched. Products are purchased by the audience user terminals via the live channel, products become more intuitive for users, and it is convenient for users to have an idea of properties of products. Thus, users' purchase for products is boosted, and purchase patterns of products are enriched. In addition, by providing the commission resource to the anchor user account, the interaction for the anchor to promote products is enhanced, which is benefit for selling and marketing of the products in the e-commerce application program.

FIG. 15is a block diagram showing an interactive device for an e-commerce application program according to another exemplary embodiment of the present disclosure. The interactive device for an e-commerce application program can be implemented as a part or whole of a user terminal by software, hardware or a combination thereof. The interactive device for an e-commerce application program may include a watching module1501, and a second receiving module1502.

The watching module1501is configured to watch a product category in an e-commerce application program, wherein the product category corresponds to an interactive channel in the e-commerce application program, and the interactive channel is a collection of groups configured to realize instant communications between a seller account and at least one user account.

The second receiving module1502is configured to receive an interactive virtual item sent from the seller account in the interactive channel.

In view of the above, in the present embodiment, a user terminal watches a product category, a seller account sends an interactive virtual item to the user account via an interactive channel, and the user terminal receives the interactive virtual item sent from the seller account in the interactive channel. This realizes a real time two-way interactive between seller accounts and at least one user account, thereby enhancing the social attributes of e-commerce application programs. In this way, user accounts are actively involved in the interaction procedure, and thus the communication types between users and sellers are enriched.

FIG. 16is a block diagram showing an interactive device for an e-commerce application program according to another exemplary embodiment of the present disclosure. The interactive device for an e-commerce application program can be implemented as a part or whole of a user terminal by software, hardware or a combination thereof. The interactive device for an e-commerce application program may include a watching module1601, and a second receiving module1602.

The watching module1601is configured to watch a product category in an e-commerce application program, wherein the product category corresponds to an interactive channel in the e-commerce application program, and the interactive channel is a collection of groups configured to realize instant communications between a seller account and at least one user account.

The second receiving module1602is configured to receive an interactive virtual item sent from the seller account in the interactive channel.

According to an embodiment, the interactive virtual item includes a first virtual item which corresponds to a prize-obtaining character string.

The second receiving module1602includes a second receiving unit1602a, and a returning unit1602b.

The second receiving unit1602ais configured to receive a prize-obtaining message sent from the seller account in the interactive channel, wherein the prize-obtaining message carries the prize-obtaining character string.

The returning unit1602bis configured to return back a text message in the interactive channel, wherein a content of the text message includes the prize-obtaining character string.

The second receiving unit1602ais configured to receive the first virtual item sent from the seller account.

According to an embodiment, the interactive virtual item includes a second virtual item which is sent randomly.

The second receiving module1602includes a second receiving unit1602a.

The second receiving unit1602ais configured to receive the second virtual item sent from the seller account, wherein the second virtual item is randomly sent to at least one user account in the interactive channel.

According to an embodiment, the interactive virtual item includes third virtual items, and the number of the third virtual items is predetermined.

The second receiving module1602includes a second receiving unit1602a, and a second sending unit1602c.

The second receiving unit1602ais configured to receive a virtual item package sent from the seller account in the interactive channel, wherein the virtual item package is configured for obtaining the third virtual items.

The second sending unit1602cis configured to send a request for obtaining the virtual item package.

The second receiving unit1602ais configured to receive the third virtual items sent from the seller account.

According to an embodiment, the device further includes a second receiving module1602, and a display module1603.

The second receiving module1602is configured to receive chat messages sent from a first user account in a group channel of the e-commerce application program, wherein the group channel is a chat channel established by the seller account or the at least one user account in the e-commerce application program.

The display module1603is configured to display the chat messages.

According to an embodiment, the device further includes a second receiving module1602and a play module1604.

The second receiving module1602is configured to receive a live video stream sent from an anchor user account in a live channel of the e-commerce application program, wherein the live video stream is configured for delivering live video contents relating to a predetermined product.

The play module1604is configured to play the live video stream in the live channel.

According to an embodiment, the device further includes a purchase module1605.

The purchase module1605is configured to purchase a product in the e-commerce application program through a preset purchase link, wherein the preset purchase link is a purchase link provided by the live channel.

Alternatively, the purchase module1605is configured to purchase a product in the e-commerce application program using a preset coupon, wherein the preset coupon is provided by the live channel.

Alternatively, the purchase module1605is configured to purchase a product in the e-commerce application program using a preset purchase qualification code, wherein the preset purchase qualification code is provided by the live channel.

Alternatively, the purchase module1605is configured to provide a raffling resource to a server, wherein the raffling resource is configured for participating a raffling purchase for a preset product in the live channel, wherein the raffling purchase refers to a purchase manner of randomly determining an audience user account which finally purchases successfully from audience user accounts providing raffling resources to a server.

In view of the above, in the present embodiment, a user terminal watches a product category, a seller account sends an interactive virtual item to the user account via an interactive channel, and the user terminal receives the interactive virtual item sent from the seller account in the interactive channel. This realizes a real time two-way interactive between seller accounts and user account, thereby enhancing the social attributes of e-commerce application programs. In this way, user accounts are actively involved in the interaction procedure, and thus the communication types between users and sellers are enriched.

Further, a seller account sends a first virtual item to at least one user account via an interactive channel, and a user account inputs a corresponding prize-obtaining string to obtain the first virtual item. Or, second virtual items are sent from a seller account to at least one user account via an interactive channel, and a server randomly sends the second virtual items to target user accounts. Or, third virtual items are sent to at least one user account from a seller account via an interactive channel, a request for obtaining the third virtual items may be sent manually using a user account, and then the third virtual items can be obtained at different times, that is to say, those user accounts which send the request earlier can obtain the third virtual items. This realizes real time two-way interactions between the seller account and the at least one user account, thereby enhancing the social attributes of e-commerce application programs. In this way, user accounts are actively involved in the interaction procedure, and thus the communication types between users and sellers are enriched.

In addition, by providing a group channel in an e-commerce application program, individual user accounts in the e-commerce application accounts can communicate with each other in real time. Thus, as compared with conventional comment systems in e-commerce application programs, the present embodiment increases the social attribute of the e-commerce application program, and enriches the communication types between user accounts in the e-commerce application program.

Also, by adding a live channel in an e-commerce application program, real time two-way interactions between an anchor user account and at least one audience user account by means of live video stream can be realized, thereby enhancing the live social attributes of e-commerce application program. In this way, audience user accounts are actively involved in the interaction procedure with the anchor user account, and thus the communication types between user accounts in the e-commerce application programs are enriched. Products are purchased by the audience user terminals via the live channel, products become more intuitive for users, and it is convenient for users to have an idea of properties of products. Thus, users' purchase for products is boosted, and purchase patterns of products are enriched. In addition, by providing the commission resource to the anchor user account, the interaction for the anchor to promote products is enhanced, which is benefit for selling and marketing of the products in the e-commerce application program.

FIG. 17is a block diagram showing a user terminal1700according to an exemplary embodiment. For example, the user terminal1700may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a gaming console, a tablet, a medical device, exercise equipment, a personal digital assistant, and the like.

Referring toFIG. 17, the user terminal1700may include one or more of the following components: a processing component1702, a memory1704, a power component1706, a multimedia component1708, an audio component1710, an input/output (I/O) interface1712, a sensor component1714, and a communication component1716.

The processing component1702typically controls overall operations of the user terminal1700, such as the operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing component1702may include one or more processors1718to execute instructions to perform all or part of the steps in the above described methods. Moreover, the processing component1702may include one or more modules which facilitate the interaction between the processing component1702and other components. For instance, the processing component1702may include a multimedia module to facilitate the interaction between the multimedia component1708and the processing component1702.

The memory1704is configured to store various types of data to support the operation of the user terminal1700. Examples of such data include instructions for any applications or methods operated on the user terminal1700, contact data, phonebook data, messages, pictures, video, etc. The memory1704may be implemented using any type of volatile or non-volatile memory devices, or a combination thereof, such as a static random access memory (SRAM), an electrically erasable programmable read-only memory (EEPROM), an erasable programmable read-only memory (EPROM), a programmable read-only memory (PROM), a read-only memory (ROM), a magnetic memory, a flash memory, a magnetic or optical disk.

The power component1706provides power to various components of the user terminal1700. The power component1706may include a power management system, one or more power sources, and any other components associated with the generation, management, and distribution of power in the user terminal1700.

The audio component1710is configured to output and/or input audio signals. For example, the audio component1710includes a microphone (“MIC”) configured to receive an external audio signal when the user terminal1700is in an operation mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signal may be further stored in the memory1704or transmitted via the communication component1716. In some embodiments, the audio component1710further includes a speaker to output audio signals.

The I/O interface1712provides an interface between the processing component1702and peripheral interface modules, such as a keyboard, a click wheel, buttons, and the like. The buttons may include, but are not limited to, a home button, a volume button, a starting button, and a locking button.

The sensor component1714includes one or more sensors to provide status assessments of various aspects of the user terminal1700. For instance, the sensor component1714may detect an open/closed status of the user terminal1700, relative positioning of components, e.g., the display and the keypad, of the user terminal1700, a change in position of the user terminal1700or a component of the user terminal1700, a presence or absence of user contact with the user terminal1700, an orientation or an acceleration/deceleration of the user terminal1700, and a change in temperature of the user terminal1700. The sensor component1714may include a proximity sensor configured to detect the presence of nearby objects without any physical contact. The sensor component1714may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor component1714may also include an accelerometer sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

In exemplary embodiments, there is also provided a non-transitory computer-readable storage medium including instructions, such as included in the memory1704, executable by the processor1718in the user terminal1700, for performing the above-described interactive methods for an e-commerce application program. For example, the non-transitory computer-readable storage medium may be a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disc, an optical data storage device, and the like.

FIG. 18is a block diagram of a server according to an exemplary embodiment of the present disclsoure. The server is a background server of the e-commerce application program in the implementation environment as shown inFIG. 1. The background server of the e-commerce application program is configured to implement the interactive methods for the e-commerce application program at the server side as shown inFIGS. 2, 3A, 4A, 5, 6, 7, 8, 9A, 10A, 11A and 12.

The server1800includes a Central Process Unit (CPU)1801, a storage device1802, a network interface unit1803, and a system bus1805connecting the CPU1801, the storage device1802and the network interface unit1803.

The storage device1802is configured to store operating systems, application programs, and other program modules. The storage device1802is connected with the CPU1801by a storage controller (not shown) which is connected to the system bus1805. The storage device1802and related computer readable medium provide non-transitory storage for the server1800. That is to say, the storage device1802may include computer readable medium (not shown) like hard disk or CD-ROM driver.

Generally, the computer readable medium may include a computer storage medium and a communication medium. The computer storage medium includes a transitory or non-transitory medium, a mobile or not mobile medium which is configured to store information such as computer readable instructions, data structures, program modules or other data and can be realized using any methods or technologies. The computer storage medium may include RAM, ROM, EPROM, EEPROM, a flash or other solid storage devices, CD-ROM, DVD or other optical storage device, a cassette, a magnetic tape, a magnetic disk or other magnetic storage device. Rather, one of ordinary skill in this art should appreciate that the computer storage medium is not limited the above listed ones. According to various embodiments of the present disclosure, the server1800can be connected to a remote computer via a network such as Internet to conduct operations. That is, the server1800can be connected to a network by the network interface unit1803which is connected with the system bus1805. In other words, the network interface unit1803can be used to connect other types of networks or remote computer systems (not shown).

The storage device1802includes one or more programs. The one or more programs are stored in the storage device1802, and are executable by one or more processors. When the server1800is the background server of the e-commerce application program, the one or more programs include instructions for implementing any one of the interactive methods at the server side as shown inFIGS. 2, 3A, 4A, 5, 6, 7, 8, 9A, 10A, 11A and 12.

FIG. 19is an interactive system for an e-commerce application program according to an exemplary embodiment. The interactive system for an e-commerce application program may include a user terminal1901, a server1902and a seller terminal1903.

The user terminal1901is connected with the server1902via a wired or wireless network, and the server1902is connected with the seller terminal1903via a wired or wireless network.

The server1902may include the interactive device for an e-commerce application program as shown inFIG. 13 or 14, and is configured to implement any one of the interactive methods at the server side as shown inFIGS. 2, 3A, 4A, 5, 6, 7, 8, 9A, 10A, 11A and 12.

The user terminal1901may include the interactive device for an e-commerce application program as shown inFIG. 15 or 16, and is configured to implement any one of the interactive methods at the user terminal side as shown inFIGS. 2, 3A, 4A, 5, 6, 7, 8, 9A, 10A, 11A and 12.

One of ordinary skill in this art should appreciate that whole or a part of steps in the above embodiments can be implemented by hardware or programs which can instruct the related hardware to implement the above embodiments, and the programs can be stored in a computer readable storage medium which can be a read only memory, a magnetic disk or an optical disk and the like.

Some exemplary embodiments of the present disclosure are described above, but the present disclosure is not limited to those embodiments. Any changes, equivalent replacement, or modifications within the spirit and principle of the present disclosure should be encompassed in the scope of the present disclosure.