Electronic device and play and interactive method for electronic advertising

An electronic device and a play and interactive method for an electronic advertising are provided. The electronic device includes a touch module, a display, a static information presentation structure and a data processing device. The touch module has a touch area for providing position of a measured object in the touch area. The display has a display area set in the touch area. The touch area is composed of the display area and a non-display area. The static information presentation structure is disposed on the non-display area. The data processing device determines whether the measured object performs a operation in the display area or the non-display area according to the position of the measured object provided by the touch module. When the operation is located in the non-display area, the data processing device displays a corresponding data in the display area according to position of the operation.

BACKGROUND OF THE INVENTION

Field of the Invention

The invention relates to an electronic device having a display function, and particularly relates to an electronic device and a play and interactive method for electronic advertising.

Description of Related Art

Along with development of technology, construction cost of large-scale displays is gradually decreased. Therefore, various advertisings can be played and delivered by electronic billboards constructed by light-emitting diode (LED) displays or liquid crystal displays (LCD), so as to promote new products or raise awareness of stores and products.

A general electronic billboard is usually implemented by a whole display screen, so as to dynamically present advertising images to draw attentions of pedestrians or consumers. However, such kind of billboards cannot interact with the pedestrians or consumers, which is slightly inadequate in capability of attracting the interest and purchase desire of the pedestrians/consumers. Comparatively, if a whole touch screen is adopted to serve as the electronic billboard, a construction and maintenance cost thereof is too high. Therefore, manufactures hope to manufacture an electronic billboard capable of interacting with pedestrians, and decrease a construction and operating cost thereof.

SUMMARY OF THE INVENTION

The invention is directed to an electronic device and a play and interactive method for electronic advertising, by which a single touch frame is adopted to achieve interaction between advertising played on an electronic billboard, a digital whiteboard and a user, and decrease a construction cost thereof.

The invention provides an electronic device including a touch module, a display, a static information presentation structure and a data processing device. The touch module has a touch area for providing a position of a measured object in the touch area. The display has a display area. The display area is set in the touch area. The touch area is composed of the display area and a non-display area, and the display area is smaller than the touch area. The static information presentation structure is disposed on the non-display area. The data processing device is coupled to the touch module and the display. The data processing device is configured to determine whether the measured object performs an operation in the display area or the non-display area according to the position of the measured object provided by the touch module. When the operation is located in the non-display area, the data processing device displays corresponding information in the display area according to a position of the operation.

The invention provides a play and interactive method for electronic advertising, which is adapted to an electronic device. The electronic device includes a display area, a non-display area and a touch area covering the display area and the non-display area. The play and interactive method includes following steps. A position of a measured object located in the touch area is detected. It is determined whether the measured object performs an operation in the non-display area according to the position of the measured object. When the operation is located in the non-display area, corresponding information is displayed in the display area according to a position of the operation.

According to the above description, the electronic device of the invention may implement diversified functions through a touch frame, the display and the static information presentation structure, such as interactive electronic advertising, a touch screen, digital writing, remote conference, to share an image to a user equipment, etc. In other words, the electronic device may implement interaction between the user and the advertising played on the electronic billboard, the digital whiteboard, etc. through a single touch frame, and a construction cost thereof is decreased.

DESCRIPTION OF EMBODIMENTS

In order to decrease a construction cost and implement diversified functions, in the electronic device of the invention, a single touch frame is adopted in collaboration with a display and a static information presentation structure to implement the above diversified functions, for example, implement interaction between the user and the advertising played on electronic billboard, digital whiteboard, remote conference equipment, etc. Embodiments complied with the spirit of the invention are provided below, and those skilled in the art may properly adjust contents thereof for implementation.

FIG. 1is a schematic diagram of an electronic device100according to an embodiment of the invention.FIG. 2is a schematic diagram of an exploded view of the electronic device100according to an embodiment of the invention. Referring toFIG. 1andFIG. 2, the electronic device100mainly includes a touch module110, a display120, a static information presentation structure130and a data processing device140. The data processing device140is coupled to the touch module110and the display120. According toFIG. 2, it is known that the electronic device100further includes a device back plate170. The display120and the data processing device140is disposed between the touch module110and the device back plate170.

The touch module110is used for defining a touch area A1. In order to decrease the construction cost of the electronic device100, the present embodiment may adopt an infrared touch frame to implement the touch module110. The infrared touch frame is, for example, implemented by respectively disposing a plurality of infrared transmitters and infrared receivers in stripe arrangement at two corresponding left and right sides and two corresponding upper and lower sides of a rectangular frame, so as to produce the touch area A1through lateral and vertical cross scan. In this way, coordinate position of a measured object200(for example, user's finger, a whiteboard stylus, etc.) in the touch area A1can be obtained according to an infrared touch sensing technique (for example, blocking). In some embodiments in consistent with the spirit of the invention, the touch module110can be implemented through various touch techniques such as optical touch of an image sensor, capacitive touch of a capacitive sensing panel or acoustic wave touch of a surface acoustic wave touch panel configured at two corners of the touch frame, which is not limited by the invention.

The display120is a planar display without the touch function, and has a display area A2. The display area A2is configured in the touch area A1. In other words, the touch area A1can be composed of the display area A2and a non-display area A3. The display area A2is obviously smaller than the touch area A1. For example, when the touch area A1is 80 inches, the display120is 42 inches or 38 inches, i.e. the display area A2is 42 inches or 38 inches. The display120can be embedded in an opening132of the static information presentation structure130(i.e. the display120is surrounded by the static information presentation structure130), or disposed by neighbouring to the static information presentation structure130(i.e. the display120and the static information presentation structure130proportionally divide the touch area A1). Preferably, a surface of the display area A2and a surface of the non-display area A3are coplanar. The display120can be one of a LED display, an OLED display, a full color electronic paper (e-paper) display and a black and white e-paper display. Those skilled in the art may use different display imaging techniques to implement the display120.

The static information presentation structure130is disposed on the non-display area A3. The static information presentation structure130of the present embodiment may have an advertising placement structure for placing static advertising such as poster, etc. The static information presentation structure130may have a writing surface at the non-display area A3. The writing surface can be a whiteboard, or implemented by a frosted glass, an acrylic material adapted to using a specific pen (for example, the whiteboard stylus) to write thereon.

The data processing device140can be a host computing device or a microcomputer, which is, for example, implemented by a central processor in collaboration with a storage medium. In the present embodiment, the electronic device100may selectively include a wireless transmission device150and an image capturing device160. The wireless transmission device150is, for example, a hardware or firmware module having a wireless transmission protocol function such as a Wi-Fi transmission module, a Bluetooth transmission module, etc. The image capturing device160can be a camera or a video camera. The wireless transmission device150and the image capturing device160are disposed on the device back plate170. Those skilled in the art may adjust configuration positions of the data processing device140, the wireless transmission device150and the image capturing device160in the electronic device100according to an actual requirement, and the invention is not limited to the state shown in the embodiment ofFIG. 2. The data processing device140is configured to determine whether the measured object200performs a click operation in the display area A2or the non-display area A3according to the position of the measured object200provided by the touch module110. If the click operation is located in the non-display area A3, the data processing device140displays corresponding information in the display area A2according to a position of the click operation. More implementations complied with the embodiment of the invention are provided below for further description.

FIG. 3is a schematic diagram of a first implementation of the electronic device100. The electronic device100ofFIG. 1is changed from a landscape display mode to a portrait display mode. In other words, the display area A2of the display is in the landscape display mode, and the touch area A1is disposed in a portrait mode. The static information presentation structure of the electronic device100ofFIG. 3has placed with a static advertising used for propaganda such as a poster or a leaflet on the non-display area A3thereof. Such type of static advertising has a plurality of advertising configurations, for example, different meals are used to serve as different advertising configurations. The non-display area A3of the electronic device100is also divided into different advertising areas311-316according to the advertising configurations (meals), and the advertising areas311-316are recorded in the data processing device of the electronic device100. In this way, when the user touches one of the advertising areas311-316in the non-display area A3, for example, the advertising area314(e.g., small steamed bun) through the measured object200to perform a click operation, the data processing device determines that the click operation is located in the advertising area314of the non-display area A3, and controls the display120to play or display images, a video or information corresponding to the clicked advertising area314in the display area A2in real-time to, for example, introduce an origin, a food material, a producing method, a purchase guidance or a discount message, etc., of the meal “small steamed bun” in the clicked advertising area314, such that the electronic device100can be used to interact with the user to achieve a better advertising effectiveness, other than used for a pure information display.

FIG. 4is a schematic diagram of a second implementation of the electronic device100. The static information presentation structure of the electronic device100ofFIG. 4has placed with a vehicle static advertising used for propaganda on the non-display area A3thereof, and on the vehicle static advertising, different vehicle parts are applied to serve as different advertising configurations. Namely, a plurality of advertising configurations (different vehicle parts) on the vehicle static advertising respectively correspond to advertising areas411-415in the non-display area A3. The user may perform a click operation on one of the advertising areas411-416, for example, the advertising area413(e.g., a vehicle wheel) in the non-display area A3through the measured object200. When the data processing device of the electronic device100determines that the click operation is located in the advertising areas413of the non-display area A3, the display120is controlled to play detailed images or videos corresponding to the vehicle wheel and electronic brake equipment in the display area A2in real-time, so as to perform image promotion of commodity specifications. In this way, the electronic device100of the invention may have the effect of interacting with the user through a smaller size display and a larger size touch frame. In a part of the embodiments, the data processing device of the electronic device100may have different advertising area configurations according to different static advertisings.

FIG. 5is a schematic diagram of a third implementation of the electronic device100. In the embodiment of the invention, the touch area A1of the electronic device100is disposed in the landscape mode, and the display area A2of the display is in the portrait display mode. The display area A2may further have a plurality of functional key areas511-513and a real-time preview sub-area520. Referring toFIG. 2andFIG. 5, when the measured object200(a finger) of the user clicks in the display area A2, the data processing device of the electronic device100executes a corresponding function operation as the click operation is located in one of the functional key areas511-513displayed in the display area A2. The function operation can be one of a handwriting operation, an image capturing operation or a storage operation. In this way, the display embedded in the electronic device100becomes a touch screen having a touch function.

For example, when the user clicks the functional key area511, the data processing device executes a “back to home page” function, and the display area A2displays the original home page. When the user clicks the functional key area512, the data processing device executes a “photograph and handwriting” function, and a current image of the user is captured through the image capturing device160and is presented in the display area A2to implement the image capturing operation. Then, the data processing device may continually execute the handwriting operation, and the user may write on the touch area A1(which is mainly on the non-display area A3) by using a stylus (for example, a whiteboard stylus). In other words, the data processing device of the electronic device100may synchronously present a trajectory of the positions of the measured object (the whiteboard stylus/finger) on a right part of the real-time preview sub-area520of the display area A2according to an algorithm (for example, a “touch area and display area transform algorithm”, and present the image captured through the image capturing operation on a left part of the real-time preview sub-area520of the display area A2. Alternatively, the trajectories can be combined with the newly-acquired image presented on the display area A2to produce a preview image for presenting in the real-time preview sub-area520. In this way, the user may draw or write on the newly-acquired image or beside the newly-acquired image, so as to implement the effect of interacting with the user.

When the user completes writing and wants to store the image and the writing result, the user may click the functional key area513to perform a “save the current image” operation (which is also referred to as a storage operation). The data processing device140may further transmit a result of the aforementioned handwriting operation or image capturing operation to a remote device (for example, a user equipment or similar mobile equipment) through a wireless transmission device150. In the present embodiment, the data processing device of the electronic device100may transmit the aforementioned image to the user equipment through the wireless transmission device and digital transmission software (for example, Facebook, Line, SKYPE, GOOGLE TALK, E-MAIL, Bluetooth transmission procedure, etc.) in the user equipment held by the user.

In a part of the embodiments, the data processing device of the electronic device100may also execute remote conference communication software to receive a file chart for the user, or share a file chart to other user in front of another electronic device located at a distance, so as to implement a remote conference. The electronic device100may directly implement a handwriting note on the file chart presented on the display area A2, and share the same to another electronic device through a cloud network.

Those skilled in the art may further connect the electronic device100with a printer, such that the acquired image and the handwriting trajectories are altogether printed as physical data, so as to implement further interaction with the user.

FIG. 6is a flowchart illustrating a play and interactive method for electronic advertising. The play and interactive method is adapted to the electronic device ofFIG. 1andFIG. 2, and the electronic device100includes the display area A2and the non-display area A3. Referring toFIG. 2andFIG. 6, in step S610, the data processing device140detects a position of a measured object located in the touch area A1, where the touch area A1is composed of the display area A2and the non-display area A3. In step S620, the data processing device140determines whether the measured object performs a click operation in the display area A2or the non-display area A3according to the position of the measured object200. In step S630, when the click operation is determined to be located in the non-display area A3, the data processing device140displays information corresponding to the position of the non-display area A3in the display area A2. Implementation methods of the step S610and the step S620have been revealed in the aforementioned embodiment.

In summary, the electronic device of the invention may implement diversified functions through a touch frame, the display and the static information presentation structure, such as interactive electronic advertising, a touch screen, digital writing, remote conference, to share an image to a user equipment, etc. In other words, the electronic device may implement interaction between the user and the advertising played on the electronic billboard, the digital whiteboard, etc. through a single touch frame, and a construction cost thereof is decreased.