System and method for creating biologically based enterprise data genome to predict and recommend enterprise performance

Briefly described, embodiments of the present invention pertains to a key performance indicator (KPI)-driven digital genome system or framework as well as various systems and methods of use and interaction therewith. Unlike conventional stand-alone KPI applications or pure-play centralized KPI solutions, embodiments of the present invention provide an automated way to codify the organizational objectives, goals, behavior, and motivations by continuously measuring, correlating, and discovering hidden relationships among various metrics, attributes, causal relationships, and networks display genomic findings via business applications without a priori knowledge of machine learning or statistical techniques.

FIELD OF THE INVENTION

Embodiments of the invention relate generally to enterprise performance prediction system and, more particularly systems and methods consistent to build and enrich the data genome, at least in part, on history data derived from plurality of data sources; and automated discovery, correlation and scoring of metrics, measures, and key indicators associated with the enterprise performance. This causal network and computed probability scores may be used to improve effectiveness of decisions, customer experience, operational efficiencies, and optimal business outcomes.

BACKGROUND OF THE INVENTION

Welcome to the age of intelligent machines and connected everything. It is a whole new world of consumerism, exploding data and devices, exponentially increasing complexity, and compliance and legal risks driven by data breaches and exposures. The customer voice and business processes now travel at the speed of light. Unpredictability and variety, driven by these evolving consumer and process dynamics found in every area of our daily lives, are the new reality. These driving forces of unpredictability are also rapidly changing new knowledge and insights, human judgment, analysis, elasticity, and the half-life of decisions and intellectual property. To keep customers engaged, educated, and entertained in this environment, business processes need to be executed in continuous real-time in response to rapidly changing customer sentiments and trends.

Moreover, business processes are the central nervous system of the 21st century enterprise. Continuing budgetary and competitive pressures to reduce costs, increase customer experience and engagement, increase operational efficiencies by reducing friction and waste, and increasing pressure to substantially growth their revenue streams have traditionally motivated decision makers in government, business and other organizations to automate their business processes. Computers and other related technology pervade modern business enterprises as well as other organizations. Companies have invested heavily in business process management systems and static dashboards to optimize their operations for a perfect one-way stream: the line of production. Enterprises immensely benefited from optimized processes within command-and-control structures. Over time, business processes have been standardized, outsourced, off-shored, in-sourced, shared, re-out-sourced, and even sometimes ignored, primarily to reduce costs. Today businesses rely on a plurality of performance data derived from traditional data sources like enterprise resource planning (ERP) software, enterprise data warehouses (EDWs), web clickstreams, customer relationship management (CRM) software as well as spreadsheets and other data files. Unfortunately, the gap between the rate at which the data is available and the ability of a business user to make sense of this data is growing rapidly. Moreover, each system provides information on different aspects of a business operation and this information is spread across the organization. Hence, business professionals must expend a large amount of time and energy to consolidate and digest great quantities of data to determine what is important to its business and its future goals or they need to acquire specialized skills to process large volumes of data to make sense out these data.

To solve these problems, management practitioners introduced balanced score cards, key performance indicators (KPIs) to assist executives and decision makers to keep track of the pulse of business and act quickly to take advantage of opportunities to propel business forward toward established goals and objectives. Key Performance Indicators (KPIs) are customizable business metrics utilized to present the status and trends in an organization in an easily cognizable manner. Once a business or other organization defines its mission or objectives, KPIs can be employed to measure progress toward those objectives. In general, each KPI can have a target value and an actual value. The target value represents a quantitative goal or objective that is considered critical to the success of a business or organization. The target value can change over time but is for the most part a stable value. The actual value is the value that fluctuates often based on the actions and performance of a business. Actual values can be compared to target values to determine a business' health or progress toward the target value. KPIs, if properly defined and implemented, provides very powerful tool for business users that they provide a clear description of organizational goals, distill large volumes of data down to a single value that can be utilized to continuously measure business performance and anticipates any trend shifting patterns well in advance or see organization progress toward organization benchmarks.

In actual use, however, the KPIs, its use and its value have been dumbed down in ways that diminish the quality of intelligence we gain from using business analytics. First is the vague and contradictory ways in which the term is applied by technology providers and practitioners. The second issue has to do with the performance part of KPI, which should show how an organization or any of its business processes measures up to expected outcomes. Ideally, upon viewing performance-related metrics or indicators, within seconds an individual should be able to determine what, if any, action should be taken to improve performance, such as discovering what is contributing to the subpar performance or identifying opportunities for improvement. This root-cause level of actions requires examination of different classes of metrics related to performance and can range from people and processes to customers or risk. Understanding the cause and effect of metrics requires knowing and presenting the process and interconnects of how a business operates. Unfortunately most business analytics software merely provides a table of data with no insight on what metric is contributing to the issue. Finally, businesses focused on building point solutions identifying and measuring metrics to monitor and understand enterprise performance, operational efficacy, customer experience, market, customer segmentations to guide their sales and service strategies. As result the power of KPIs to discovering the causal relationships and discovering the new relationships are lost due to fragmented data, complexity of understanding, and specialized skills needed to make sense of data.

SUMMARY OF THE INVENTION

An enterprise data genome and methods for making and using the same are disclosed. In one embodiment, a method for generating an enterprise data genome for an enterprise comprises: identifying key attributes, measures, and thresholds of enterprise entities that influence the financial, operational, and innovational outcomes of the enterprise using the statistical and artificial intelligence methods; extracting and contextualizing these attributes and measures from measured enterprise data; mapping the entities as nodes and relationships between entities as edges; creating contextual relevance scores to entities and relationships as labels; and connecting and automatically extracting and creating ontologies and semantic maps of enterprise entities.

DETAILED DESCRIPTION OF THE PRESENT INVENTION

An enterprise digital genome engine and method for using the same to enable enterprises to create the digital map of the enterprises. By creating the relevant metrics underlying key performance indicators (KPIs), enterprises may reduce the time and resources required to support the communications (e.g., email, phone calls and meetings) that people normally use to investigate performance shortfalls. Disclosed embodiments provide a library of measures, metrics and indicators that can cross a variety of situations and help inform action-taking and decision-making, key indicators (KIs) to set a new context that focuses on the indicators and the types of metrics that support them. This could lead organizations to make substantive improvements. Application of an enterprise data genome into organizational decision support systems makes KPIs or KIs relevant to the particular roles and responsibilities of individuals and adds the context of the indicators and metrics at the department, team and individual levels. Disclosed embodiments provide the ability for individuals to select their own focus within the scope of these facts and figures to determine how well their activities are contributing to the execution of business processes and outcomes.

In one embodiment, the enterprise data genome disclosed herein is autonomously built though data points from traditional data sources (for example, through seamless connections to RDBMS and business application systems) and alternate data sources continuously curated and enriched using the elastic cloud technologies along with computed organizational performance indicators that are created through the application of advanced analytics. This derived organic data includes distinctive markers that business leaders could apply to create targeted measures to put their organizations back on track. Existing systems or conventional data processing systems that monitor corporate performance using batch or manual intensive methods fail to capture and exploit such deep insights hidden in the enterprise data. The enterprise data genome disclosed herein employs for autonomous learning, analysis, and prediction of enterprise performance, outcomes of planned initiatives, operational, financial, and product performances; and identifying and recommending next best actions to improve, and potentially optimize, the enterprise performance with reduced or minimal human intervention.

Important features of embodiments of this method include but not limited to:The method is efficient in that trillions of bytes of data can be processed in real-time using a small cluster of computers;Once the initial parameters are supplied, the method is completely self-learning and autonomous and does not require additional user interaction. This is particularly useful since there may be billions of data feeds and millions of relevant markers makes it impossible for humans to provide any feedback on these relationships or metrics; andThe method automatically generates hypotheses and tests them utilizing the machine learning and artificial intelligence methods, thereby reducing the human involvement to simple thumbs up and thumbs down reinforcement models.

Businesses that invest in developing customer genomes are most likely to reap these benefits:Use data learned from customer genomes to create innovative customer engagement strategies.With this new information, businesses can support customers' lifestyles and activities with relevant products and services at the moment a need surfaces. Businesses that achieve this can significantly improve customer engagement efficacy and build deeper brand loyalty.Expand point of purchase and cart size: use customer genomes to better understand customer behaviors and purchase decisions, as well as products. Companies can use this knowledge to upsell and influence customers into buying higher-end products, thus increasing cart size. They can also identify genome clusters in order to make relevant recommendations or organize physical or virtual storefronts.With the enterprise data genome, business users can develop a deeper understanding of their organizational pathologies, develop a deeper understanding of individual customer needs, preferences, and lifestyles delivering truly 1:1 experience. They can also streamline and manage inventory, distribution channels, and identify and optimize their operational, financial, and production efficiencies. Best of all, businesses can use the derived data to convert insights into actions through engaging everyone in the organization delivering the fully connected enterprise vision and developing and delivering contextualized and personalized experiences not only to their customers but also everyone within and outside the enterprise.

Machine learning or artificial intelligence based systems (e.g., explicitly and/or implicitly trained classifiers) can be employed in connection with performing learning, reasoning, inference, prediction, and/or probabilistic determinations and/or statistical-based determinations as in accordance with one or more aspects of the subject invention as described hereinafter. As used herein, the term “inference” refers generally to the process of reasoning about or inferring states of the system, environment, and/or user from a set of observations as captured via events and/or data. The term “inference” can be employed to identify a specific context or action, or can generate a probability distribution over states, for example. The inference can be probabilistic—that is, the computation of a probability distribution over states of interest based on a consideration of data and events. “Inference” can also refer to techniques employed for composing higher-level events from a set of events and/or data. Such an inference results in the construction of new events or actions from a set of observed events and/or stored event data, whether or not the events are correlated in close temporal proximity, and whether the events and data come from one or several event and data sources. Various classification schemes and/or systems (e.g., support vector machines, neural networks, expert systems, Bayesian belief networks, fuzzy logic, data fusion engines . . . ) can be employed in connection with performing automatic and/or inferred action in connection with the subject invention.

Furthermore, the digital genome map is viewed as analogous to that of biological genome and connections leading to a node are like the axons leading to a neuron Like the axons, edges represent signals of varying strength to the neurons or nodes. The arrows leading away from a node are like the dendrites of a neuron, and they carry a signal away from a neuron or node. This data genome structure disclosed herein is not novel but also provides a detailed map of an organizational behavior.

Overview

Briefly described, a KPI-driven digital genome system or framework as well as various systems and methods of use and interaction therewith are described. Unlike conventional stand-alone KPI applications or pure-play centralized KPI solutions, embodiments of the invention provide an automated way to codify the organizational objectives, goals, behavior, and motivations by continuously measuring, correlating, and discovering hidden relationships among various metrics, attributes, causal relationships, and networks display genomic findings via business applications without a priori knowledge of machine learning or statistical techniques.

According to one embodiment, a software defined beacon system is provided for automatically scanning the specified data sources to identify the relevant attributes, metrics, properties, key indicators (KIs) and key measures (KMs) components within the given data source utilizing machine learning techniques like feature selection and correlations combined with the subject matter experts (SMEs) augmented intelligence. Systems are disclosed to facilitate discovery and definition of metadata such as properties, attribute, or elements, some of which are specified as values and set of rules to compute the enterprise genomic structure. Once key components of the genomic structure are defined, it can then be stored in a location (e.g., the cloud at a data source such as a database) for access. According to another embodiment, such an optimized storage can provide for real-time access of system of records, classified genomic markers that influence the outcomes. Ultimate desired outcomes are captured into the system through business user friendly interfaces without any a priori knowledge of artificial intelligence or machine learning tools.

According to another embodiment, a data genome engine is associated with the semantic data source. The data genome engine can execute specified algorithms or functions to identify and score newly identified markers. This can be accomplished by retrieving specified data from the data source, extracting the features from the data sources, and using these features to predict and infer causal relationships. According to an embodiment, a learning, analytics, and prediction engine can be proactive and automatically generate new parameters and models to facilitate real time enrichment of the data genome. Furthermore, the learning, analytics, and prediction engine can automatically create new rules and models, and perform adjustments in order to support newly discovered markers.

According to another embodiment, a cloud based semantic data store is part of a database management system or server remote or proximate to applications that interact therewith. The data genome engine uses efficient storage, management, and security associated with such systems especially in plurality of data structures like graphs, columnar, and row data structures that are all in integrated through the single interface.

According to another embodiment, a method includes determining a measure of how KIs changes over time, generating a score for the KIs, at least in part, on the measure of how the related KIs changes over time, and ranking the correlation among these KIs with regard to at least one other KIs based, at least in part, on the score.

According to another embodiment, a system and method represents organizational entities, attributes, and relationships in one or more digital genome maps. In one embodiment, a digital genome map provides a biological representation of organizational entities, relationships and interactions among those entities. Particular instances of a data genome can serve as a model for a particular industry section and serve as a reference to represent one or more relationships, interactions, and transactions among and between such entities.

According to another element, a method includes: determining a first rate of change in a related attributes or properties of a data genome in a first time period; determining a second rate of change in the content of the KIs in a second time period; comparing the first rate of change and the second rate of change to determine whether there is an increase or a decrease in the rate of change in the content of the KIs; generating a score for the KIs based on relevant attributes computed using any statistical correlation algorithms, at least in part, on whether there is an increase or a decrease in the rate of change in the content of the KIs; and ranking the KIs with regard to at least one other KI based, at least in part, on the score.

According to yet another embodiment, a method includes: receiving a search query; performing a search to traverse the data genome semantic network, at least in part, on the search query to identify a group of search result KIs and dependent attributes, properties, and key measures; determining trends and/or anomalies of the KIs in a set of the search result KIs in the group; determining anomalies and/or trending of the search result KIs based, at least in part, on the determined dates; generating a score for a search result KIs based, at least in part, on a difference between the target values of the search result KIs and the actual values of the search result KIs; and ranking the search result KIs with regard to at least one other one of the search result KIs based, at least in part, on the score.

According to a further embodiment, a method includes: determining a measure of sentiments and mood related to associated comments, customer support notes, reviews, opinions, and any relevant log or text associated with a KI change over time; generating a score for the KI based, at least in part, on the measure of how the attributes, measures, and trends associated with the KI changes over time; and ranking the KI with regard to at least one other KI based, at least in part, on the score.

According to another embodiment, a system determines whether a topic (data narrative) associated with a KI changes over time; generates a score for the KI based, at least in part, on the whether the attributes, metrics, contextual awareness associated with the KI changes; and ranks the KI with regard to at least one other KI based, at least in part, on the score.

In one embodiment, the digital enterprise genome uses traditional data from ERP, CRM systems and alternate data such as, for example, social media profiles and community based data continuously curated and enriched and computed insights, through continuous discovery and enrichment of patterns and insights discovered from these data sets. Examples include inferring future and product service needs or personalizing offers to individual customers as they shop online or via their mobile device. When businesses use the enterprise genome, they can create innovative engagement strategies and can provide a seamless lifestyle experience for that customer in all interactions. This is the next wave of innovation in dynamic enterprise resource planning—one that demands a deeper, more continuous connection with customers and weaves both the brand and products into their everyday lives. As an added step, businesses can move toward selling services that enhance the customer experiences with his/her products and connect the customer to additional purchase opportunities.

FIG. 1is a diagram of an exemplary network100in which systems and methods consistent with the principles of the invention may be implemented, The system100provides a framework for development, implementation, and execution of Enterprise Data Genome system100can include pulse, a software defined contextual data i.e. identify and gather only relevant data gathering and local learning component200and plurality of data sources210including traditional data211, alternate data212, location and contextual213, and curated third party data facts, dimensions, census, demographic, psychographic, economic, emotional, and cognitive data214. A software define contextual gathering component, pulse,200can be a generic computer program or computer program product or a smartphone400aor a tablet400bas defined herein, including a plurality or executable instructions for performing one or more functions. One of those functions can include pulse, a software defined beacon, in which the processing characteristics of this processes may be created automatically based on the context in which the pulse200is operating and facts and dimensions214known to the pulse200at that point in time. According to the implementation principles of the subject invention, upon connecting to edge cloud300using the APIs215, pulse200receives up to data programmatic instructions, information, and insights215sent to pulse200from edge cloud300to execute on the pulse, a software defined contextual data gather component,200. A pulse200component, according to an implementation consistent with the principles of the invention, collects data from the defined data sources210and enriches it with the location and contextually relevant data and send the computed data records215to the edge cloud300via APIs215. APIs, Inquiry, information, and insights215component according to an implementation consistent with the principles of the invention provides simple and uniform semantic interface to query the knowledge and information from the edge cloud300. Know now role-based augmented intelligence applications400are lightweight single page micro applications that may be downloaded from the edge cloud400and automatically configured to receive relevant, timely information based on the user profile and roles410a,410b, and410c. Roles410a,410b, and410clisted in100are exemplary roles and new roles and permissions may be added through edge cloud300.

InFIG. 1, data sources211,212,213, and214are computer accessible components that provide and/or stores data. Traditional data sources210are currently used by many businesses to run their business operations effectively. Examples of this traditional data include, but not limited to, data from internal customer relationship management (CRM), enterprise resource planning (ERP), ecommerce, relational database management system (RDBMS) warehouses and other enterprise systems. These sources yield demographic information, point-of sale transaction details, loyalty card data, customer survey results and more that can be used to start the customer analysis. In addition to traditional data sources available internally within the businesses, wide variety of external data sources, including but not limited to, external traditional third-party customer and market data sources are also available through companies that specialize in providing these services. Options include, but not limited to, Experian Information Solutions, Inc. household, demographic and segmentation data; and Dun & Bradstreet, Inc. business firmographic data. Compiling this information into a single view and running analytics on the dataset will generate the outline of the customer genome: gender, purchase history, birthdate, clothing size, preferences and more.

Alternate data212refers to data not commonly used today for segmentation and personalization, as well as data found beyond business borders like social media, community forums and location-based information. Top sources include Facebook, Inc., Twitter, Inc., Pinterest, Yelp Inc., Trip Advisor LLC, third-party product community forums (such as MacRumors.com, LLC.) and other popular consumer sites. Mining these areas for insights, through either social sign-on or web crawling, will help businesses derive insights to better understand the behavior, attitudes and opinions of individual customers.

Location and contextual data213is location based, contextually gathered information may computed and generated by the pulse200or may be received from the external sources213. Pulse component200may enrich the data collected from traditional data sources211and alternate data sources212with the location and contextual data213implemented according to the principles of the subject invention.

Third party data214is indoor tracking technology, including beacon technologies, Wi-Fi triangulation or cell phone signals. Businesses can use this information to understand customer shopping habits or pinpoint micro-location. For example, a grocery store could leverage the data to deliver relevant content and coupons to a customer while he is in the aisle choosing between two brands of food. This is just the beginning of what businesses can do with the customer genome. For example, new options emerge if businesses use product information—traditionally designed only to track inventory—in innovative ways, converting it into a rich source of information by enhancing it with attributes and linking them to customer preferences.

APIs, inquiries, information, and insights component215according to an implementation consistent with the principles of the invention is single interface that may be used to send gathered data using secure mechanisms protecting data in transit via interoperable, open secure authentication and authorization standard mechanisms. One exemplary interface according to an implementation consistent with the principles of the invention is representational state transfer (REST) APIs using JavaScript Object Notion (JSON).

Accordingly, traditional data sources211can be a computer database residing on a computer readable medium or part of a database management system or server. Data gathered by pulse200and is stored in an organized fashion305to facilitated search and retrieved of particular data. There are an infinite number of ways to organized data in source305. According to one aspect of the invention, is organized as a multidimensional database wherein data storage structures include NOSQL data structures305comprising dimensions, facts, rules, associations, and measures to name a few. However, it should be appreciated that other types of databases and storage structures are contemplated by and considered within the scope of the present invention.

FIG. 2is a diagram of another exemplary network in which systems and methods consistent with the principles of the invention may be implemented. According to one aspect of the invention, pulse component200is organized to run on different servers as different avatars200a-200hto collect relevant and purpose built data gathering instructions delivered from the edge cloud300. While pulse components200a-200hare shown as separate entities, it may be possible for one or more of pulse components200a-200hto perform one or more of the functions of another one or more of pulse components200a-200h. For example, it may be possible that brand pulse200a, product pulse200b, customer pulse200c, and market pulse200hare implemented as a single pulse200. It may also be possible for a single one of the pulse components200a-200hto be implemented as two or more separate (and potentially distributed) pulse components.

FIG. 3is an exemplary functional block diagram of the pulse component200ofFIG. 1andFIG. 2, which may correspond to one or more pulse components200a-200h, according to an implementation consistent with the principles of the invention. The pulse component200may include a data sensor251, Algorithmic Engine252, Sensemaker253, secure presence and routing254, Pulse VM255, and native operating system256. The native operating system256may include a computing device600that includes, but not limited to, smartphones, tablets, wearable device, computing servers, and cloud servers. In one embodiment, computing device600includes one or more conventional processors or microprocessors601that interpret and execute instructions. Main memory602may include a random access memory (RAM) or another type of dynamic storage device that stores information and instructions for execution by the processor(s)601. Non-volatile storage603stores static information like program code and instructions for use by the processor601. Storage device604may include magnetic and/or flash medium and its corresponding drive. Input device(s)606may include one or more conventional mechanisms that permit an operator to input information, such as a keyboard, a mouse, a pen, voice recognition and/or biometric mechanisms. Output device(s)605may include one or more conventional mechanisms that output information to the operators, including a display, a printer, a speaker etc. Communication device607may include any communication interface that enables the computing device600to communicate with the other devices and systems.

The pulse component200consistent with teachings herein performs certain data sensing, processing, and sensemaking operations. Sensemaking operations include inputs confirming relationships and characterizations into the genome. The pulse component200may perform these operations in response to computing device600shown inFIG. 10executing the on the processor601instructions downloaded from the edge cloud200into the computing device600memory602. Consistent with the principles of the invention pulse component200perform certain operations as shown in theFIG. 4, functional block diagram of a pulse component200. As well detailed inFIG. 4, pulse component200may perform tasks register device/application, receive session key, and device/application profile261, receive beacon profile262regarding what to measure at what interval, register trackers and sensors653using the device application /id, read and process data using the algorithmic engine and downloaded rules654, using machine learning code downloaded from the edge cloud300create the interest graph655, and finally package, encrypt, and transmit the collected data securely656to the edge cloud300. The computer bus657can be any of several types of bus structure(s) including the memory bus, memory controller, a peripheral bus, local bus, or an external bus using any variety of available architectures available including, but not limited to, Peripheral Component Interface (PCI), Universal Serial Bus (USB) etc.

FIG. 5is a flowchart of an autonomous method for data source selection, extraction, processing, classification, enrichment, and labeling of entities, relationships, rules, associations, attributes, and scores according to an implementation consistent with the teachings herein. In other embodiment, the pulse component200autonomously performs the operations outlined in theFIG. 5. These operations include but not limited to register application and receive application profile from the edge service271, read and collect meta data from the data sources272, read data from the specified data sources273, read and process data using algorithmic engine and rules downloaded274, using machine learning code downloaded from the edge cloud300to create interest graph275, and package, encrypt and send data to the edge cloud securely276.

FIG. 11is an exemplary functional block diagram of the edge cloud with subcomponent according to an implementation consistent with the teachings herein. These subcomponents include cognitive intelligence machine300-1, adaptive machine intelligence and learning engine300-2, sensemaker300-3, and factbase300-4. Factbase300-4component stores all facts and dimensions learned via data process, enrichment and prediction process as outlined in theFIG. 6. Factbase300-4can be realized using off-the-shelf relational database products or graph data store engines. The Internal processing mechanisms to realize the inner workings of this process is outlined in theFIG. 6. The edge cloud300component expose all facts and dimensions via API for creating cognitive applications400.

FIG. 6is an exemplary functional block diagram of the edge cloud component according to an implementation consistent with the principles of the invention. Edge cloud300may include data access and serving component301, data fusion and enrichment component302, data genome processor303, learning, analytics, and prediction component304, cellular, graph, and row data storage component305, data genome data structure306, and one or more query processors307according to an implementation consistent with the principles of the invention. Data access and serving component301may receive requests and queries from pulse component200and/or know now augmented intelligence applications400. Pulse component200and Know now augmented intelligence component400may communicate with data access and serving component301of the edge cloud300using exemplary REST API and messages encoded in JSON. However, pulse component may understand other communication protocols like standard protocols known in the industry like TCP/IP, XMPP, MQTT, and COAP and standard message formats like XML, CSV etc.

FIG. 7is a flowchart of exemplary processing, storing, querying the data genome according to an implementation consistent with the principles of the invention. As shown in theFIG. 7, the exemplary edge cloud implementation in consistent with the principles of this invention may perform select data sources321from the edge cloud data source305; extract entities, relationships, and attributes322; using entity resolution algorithms323to build data genome306; create a data genome306with entities as nodes, relationships as edges, entity types and edge types as labels324; read dimensional and fact data325from the data source305; use clustering algorithms to reduce plurality of facts into similar groups or clusters326; enrich the data genome306with the new insights derived from the clusters327; identify the key indicators (KIs), data sources, and algorithms to compute the models328; track, measure and enrich models329with alternate data212, location and contextual data213, and third party214; measure data at specified intervals330; using data fusion and enrichment component302to calculate the key indicators, measures, associations, and correlations331, enrich data genome306with newly computed key indictors, measures, associations, and correlation scores332; based on the insights and information available in the edge cloud data source305generate recommendations and anomalous events to business users333; generate next best actions based on the location, contextual, user profiles, and roles334; enrich the recommendations based on the information generated in333and334by use profiles and roles335; deliver the role-based insights and information336to the business users410a-410cvia know now augmented intelligence apps400; receive collaboration feedback and new information gathered from the business users410a-410cusing role-based micro-applications400a-400c; and update the augmented intelligence338received from the business users410a-410c.

FIG. 8is an exemplary diagram of a data genome and its components according to an implementation consistent with the principles of the invention. As shown inFIG. 8, data genome306is realized as a semantic network of entities as nodes K1-K8, relationships and facts as edges in the network. Each node may contain attribute map a1-an, key measures315, data source universal resource identifiers (uri)312and model314that describes the behavior of the entity computed using the historical and real time data sources210. Each edge may capture relationship type316, and facts317.

FIG. 9is an exemplary diagram of a know now augmented intelligence app and its components according to an implementation consistent with the principles of the invention. Know Now Augmented Intelligence system400applies data visualization method known to the skilled professional to create dynamic, interactive views of genome clusters or specific personas and create what-if scenarios as they discover new knowledge or data during the business operations. Business users410a,410b,410cinFIG. 1andFIG. 2may select a specific area of the data genome306inFIG. 8to drill down further into the details. As inFIG. 9, details are personalized based on the business user role and profile information410a-410c. For example, a marketing department might select from the data visualization the cluster of “fiction” and the persona of “wine” to create a subset of customers with these interests, then develop a highly customized marketing campaign targeted at individual customers. Businesses can also use a Know Now Augmented Intelligence system400to identify influencers, connections between customer genomes and the products that they like, such as clothing, music or books to create an automated offers that maximizes the financial outcome for the organization. These links can be the basis for developing recommendation strategies, as well as online or physical store layouts, to introduce selected genome clusters and individual customers to similar products. As shown in exemplary diagram inFIG. 9, in one embodiment, know now augment intelligence app400consists of, but not limited to, left menu bar with all options available401for the given business user role and profile410a-410c; responsive menu option for devices with limited display area which is automatically detected by the app400; user profile and account information403; user specific communication tools404; user defined widgets405; genome map for the given role and scenario406; collaboration channel for users407; and recommendations and next best actions personalized for the given user408. Know now augmented intelligence app400may be configurable by the business users410a-410c.