Mind control
Mind control (not to be confused with "brainwashing") refers to a broad range of psychological tactics able to subvert an individual's control of his own thinking, behavior, emotions, or decisions. The concept is closely related to hypnosis, but differs in practical approach.
There are a number of controversial issues regarding mind control and the methods by which control might be attained (either direct or more subtle) are the focus of study among psychologists, neuroscientists, and sociologists.
The question of mind control has been discussed in relation to religion, politics, prisoners of war, totalitarianism, black operations, neural cell manipulation, cults, terrorism, torture, parental alienation, and even battered person syndrome.
Mind control as a legal defense tactic (see also temporary insanity) was rejected by the court in the case of Patty Hearst, and in several court cases involving New Religious Movements.
Also, questions of mind control are regarding ethical questions linked to the subject of free will.

# Theoretical models and methods

## Lifton thought reform model
In his 1961 book Thought Reform and the Psychology of Totalism: A Study of "Brainwashing" in China, psychiatrist Robert Jay Lifton, M.D., describes eight coercive methods which, he says, are able to change the minds of individuals without their knowledge and were used with this purpose on prisoners of war in Korea and China.  These include:
- Milieu Control.  This involves the control of information and communication both within the environment and, ultimately, within the individual, resulting in a significant degree of isolation from society at large.
- Mystical Manipulation.  There is manipulation of experiences that appear spontaneous but in fact were planned and orchestrated by the group or its leaders in order to demonstrate divine authority or spiritual advancement or some special gift or talent that will then allow the leader to reinterpret events, scripture, and experiences as he or she wishes.
- Demand for Purity.  The world is viewed as black and white and the members are constantly exhorted to conform to the ideology of the group and strive for perfection.  The induction of guilt and/or shame is a powerful control device used here.
- Confession.  Sins, as defined by the group, are to be confessed either to a personal monitor or publicly to the group.  There is no confidentiality; members' "sins," "attitudes," and "faults" are discussed and exploited by the leaders.
- Sacred Science.  The group's doctrine or ideology is considered to be the ultimate Truth, beyond all questioning or dispute.  Truth is not to be found outside the group.  The leader, as the spokesperson for God or for all humanity, is likewise above criticism.
- Loading the Language.  The group interprets or uses words and phrases in new ways so that often the outside world does not understand.  This jargon consists of thought-terminating cliches, which serve to alter members' thought processes to conform to the group's way of thinking.
- Doctrine over person.  Member's personal experiences are subordinated to the sacred science and any contrary experiences must be denied or reinterpreted to fit the ideology of the group.
- Dispensing of existence.  The group has the prerogative to decide who has the right to exist and who does not.  This is usually not literal but means that those in the outside world are not saved, unenlightened, unconscious and they must be converted to the group's ideology.  If they do not join the group or are critical of the group, then they must be rejected by the  members.  Thus, the outside world loses all credibility.  In conjunction, should any member leave the group, he or she must be rejected also.
In his 1999 book Destroying the world to save it: Aum Shinrikyo, Apocalyptic Violence and the New Global Terrorism, he concluded that thought reform was possible without violence or physical coercion.
Robert W. Ford, a British radio operator who worked in Tibet in the 50's, spent 5 years in Chinese jails. He published a book entitled "Captured in Tibet", describing and analyzing thought reform to which he was harshly subjected.

## William Sargant's theories on mind control
William Sargant connected Pavlovs findings to the ways people learned and internalized belief systems. Conditioned behavior patterns could be changed by stimulated stresses beyond a dogs capacity for response, in essence causing a breakdown. This could also be caused by intense signals, longer than normal waiting periods, rotating positive and negative signals and changing a dogs physical condition, as through illness. Depending on the dogs initial personality, this could possibly cause a new belief system to be held tenaciously. Sargant also connected Pavlovs findings to the mechanisms of brain-washing in religion and politics.
"Though men are not dogs, they should humbly try to remember how much they resemble dogs in their brain functions, and not boast themselves as demigods. They are gifted with religious and social apprehensions, and they are gifted with the power of reason; but all these faculties are physiologically entailed to the brain. Therefore the brain should not be abused by having forced upon it any religious or political mystique that stunts the reason, or any form of crude rationalism that stunts the religious sense." (p. 274)

## Margaret Singer's conditions for mind control
Psychologist Margaret Singer describes in her book Cults in our Midst six conditions which she says would create an atmosphere in which thought reform is possible.  Singer states that these conditions involve no need for physical coercion or violence.
- Keep the person unaware of what is going on and how he is being changed a step at a time.
Potential new members are led, step by step, through a behavioral-change program without being aware of the final agenda or full content of the group. The goal may be to make them deployable agents for the leadership, to get them to buy more courses, or get them to make a deeper commitment, depending on the leader's aim and desires.
- Potential new members are led, step by step, through a behavioral-change program without being aware of the final agenda or full content of the group. The goal may be to make them deployable agents for the leadership, to get them to buy more courses, or get them to make a deeper commitment, depending on the leader's aim and desires.
- Control the person's social and/or physical environment; especially control the person's time.
Through various methods, newer members are kept busy and led to think about the group and its content during as much of their waking time as possible.
- Through various methods, newer members are kept busy and led to think about the group and its content during as much of their waking time as possible.
- Systematically create a sense of powerlessness in the person.
This is accomplished by getting members away from their normal social support group for a period of time and into an environment where the majority of people are already group members.
The members serve as models of the attitudes and behaviors of the group and speak an in-group language.
Strip members of their main occupation (quit jobs, drop out of school) or source of income or have them turn over their income (or the majority of) to the group.
Once stripped of your usual support network, your confidence in your own perception erodes.
As your sense of powerlessness increases, your good judgment and understanding of the world are diminished. (ordinary view of reality is destabilized)
As group attacks your previous worldview, it causes you distress and inner confusion; yet you are not allowed to speak about this confusion or object to it -- leadership suppresses questions and counters resistance.
This process is sped up if you are kept tired -- the cult will keep you constantly busy.
- This is accomplished by getting members away from their normal social support group for a period of time and into an environment where the majority of people are already group members.
- The members serve as models of the attitudes and behaviors of the group and speak an in-group language.
- Strip members of their main occupation (quit jobs, drop out of school) or source of income or have them turn over their income (or the majority of) to the group.
- Once stripped of your usual support network, your confidence in your own perception erodes.
- As your sense of powerlessness increases, your good judgment and understanding of the world are diminished. (ordinary view of reality is destabilized)
- As group attacks your previous worldview, it causes you distress and inner confusion; yet you are not allowed to speak about this confusion or object to it -- leadership suppresses questions and counters resistance.
- This process is sped up if you are kept tired -- the cult will keep you constantly busy.
- Manipulate a system of rewards, punishments and experiences in such a way as to inhibit behavior that reflects the person's former social identity.
Manipulation of experiences can be accomplished through various methods of trance induction, including leaders using such techniques as paced speaking patterns, guided imagery, chanting, long prayer sessions or lectures, and lengthy meditation sessions.
Your old beliefs and patterns of behavior are defined as irrelevant or evil. Leadership wants these old patterns eliminated, so the member must suppress them.
Members get positive feedback for conforming to the group's beliefs and behaviors and negative feedback for old beliefs and behavior.
- Manipulation of experiences can be accomplished through various methods of trance induction, including leaders using such techniques as paced speaking patterns, guided imagery, chanting, long prayer sessions or lectures, and lengthy meditation sessions.
- Your old beliefs and patterns of behavior are defined as irrelevant or evil. Leadership wants these old patterns eliminated, so the member must suppress them.
- Members get positive feedback for conforming to the group's beliefs and behaviors and negative feedback for old beliefs and behavior.
- Manipulate a system of rewards, punishments, and experiences in order to promote learning the group's ideology or belief system and group-approved behaviors.
Good behavior, demonstrating an understanding and acceptance of the group's beliefs, and compliance are rewarded while questioning, expressing doubts or criticizing are met with disapproval, redress and possible rejection. If one expresses a question, he or she is made to feel that there is something inherently wrong with them to be questioning.
The only feedback members get is from the group, they become totally dependent upon the rewards given by those who control the environment.
Members must learn varying amounts of new information about the beliefs of the group and the behaviors expected by the group.
The more complicated and filled with contradictions the new system is and the more difficult it is to learn, the more effective the conversion process will be.
Esteem and affection from peers is very important to new recruits. Approval comes from having the new member's behaviors and thought patterns conform to the models (members). Members' relationship with peers is threatened whenever they fail to learn or display new behaviors. Over time, the easy solution to the insecurity generated by the difficulties of learning the new system is to inhibit any display of doubts -- new recruits simply acquiesce, affirm and act as if they do understand and accept the new ideology.
- Good behavior, demonstrating an understanding and acceptance of the group's beliefs, and compliance are rewarded while questioning, expressing doubts or criticizing are met with disapproval, redress and possible rejection. If one expresses a question, he or she is made to feel that there is something inherently wrong with them to be questioning.
- The only feedback members get is from the group, they become totally dependent upon the rewards given by those who control the environment.
- Members must learn varying amounts of new information about the beliefs of the group and the behaviors expected by the group.
- The more complicated and filled with contradictions the new system is and the more difficult it is to learn, the more effective the conversion process will be.
- Esteem and affection from peers is very important to new recruits. Approval comes from having the new member's behaviors and thought patterns conform to the models (members). Members' relationship with peers is threatened whenever they fail to learn or display new behaviors. Over time, the easy solution to the insecurity generated by the difficulties of learning the new system is to inhibit any display of doubts -- new recruits simply acquiesce, affirm and act as if they do understand and accept the new ideology.
- Put forth a closed system of logic and an authoritarian structure that permits no feedback and refuses to be modified except by leadership approval or executive order.
The group has a top-down, pyramid structure. The leaders must have verbal ways of never losing.
Members are not allowed to question, criticize or complain -- if they do, the leaders allege that the member is defective -- not the organization or the beliefs.
The individual is always wrong -- the system, its leaders and its belief are always right.
Conversion or remolding of the individual member happens in a closed system. As members learn to modify their behavior in order to be accepted in this closed system, they change -- begin to speak the language -- which serves to further isolate them from their prior beliefs and behaviors.
- The group has a top-down, pyramid structure. The leaders must have verbal ways of never losing.
- Members are not allowed to question, criticize or complain -- if they do, the leaders allege that the member is defective -- not the organization or the beliefs.
- The individual is always wrong -- the system, its leaders and its belief are always right.
- Conversion or remolding of the individual member happens in a closed system. As members learn to modify their behavior in order to be accepted in this closed system, they change -- begin to speak the language -- which serves to further isolate them from their prior beliefs and behaviors.
A report on brainwashing and mind control presented by an American Psychological Association (APA) task force known as the APA Taskforce on Deceptive and Indirect Techniques of Persuasion and Control (DIMPAC), chaired by Singer, was rejected in 1987 by the APA's Board of Social and Ethical Responsibility for Psychology (BSERP) as lacking "the scientific rigor and evenhanded critical approach necessary for APA imprimatur." and cautioned the task force members to "not distribute or publicize the report without indicating that the report was unacceptable to the Board."
In 2001, Alberto Amitrani and Raffaella Di Marzio, from the Roman seat of the Group for Research and Information about Sects (GRIS) published an article in which they assert that the rejection of the report should not be construed as a rejection of the theories of thought reform and mind control as applied to New Religious Movements, and that the rejection by one division of the APA does not represent the whole association. They quote a personal e-mail from Benjamin Zablocki, professor of sociology, from 1997 in which Zablocki told the authors  "many people have been misled about the true position of the APA and the ASA with regard to brainwashing", and that the APA urged scholars to do more research on the matter. They also write that they have reason to believe that the APA still considers "psychological coercion" to be a phenomenon worth investigating, and not a notion rejected by the scientific community.  They also write "Otherwise, why would people such as Margaret Singer, Michael Langone, and others considered to be 'anti-cultists' contribute to APA Conventions and be respected in other prestigious professional bodies as well?"
Writing in 1999, research and forensic psychologist Dick Anthony noted that the removal of Singer's brainwashing concept from the most recent edition of the Diagnostic and Statistical Manual of Mental Disorders (DSM IV) "would seem to indicate that the American Psychiatric Association, like the American Psychological Association, the American Sociological Association and the Society for the Scientific Study of Religion, has repudiated Singer's cultic brainwashing theory because of its unscientific character." Anthony also noted that Singer's testimony had also been repeatedly excluded from American legal trials.

## Steven Hassan's BITE model
In his book Releasing the Bonds: Empowering People to Think for Themselves, mental health counselor and exit counselor Steven Hassan describes his mind-control model, "BITE".  "BITE" stands for "Behavior, Information, Thoughts, and Emotions."  The model has a basis on the works of Singer and Lifton, and on the cognitive dissonance theory of Leon Festinger.
In the book, Hassan describes the components of the BITE model:
- Behavior Control
Regulation of individuals physical reality
Major time commitment required for indoctrination sessions and group rituals
Need to ask permission for major decisions
Need to report thoughts, feelings, and activities to superiors
Rewards and punishments (behavior modification techniques    positive and negative)
Individualism discouraged; "group think" prevails
Rigid rules and regulations
Need for obedience and dependency
- Regulation of individuals physical reality
- Major time commitment required for indoctrination sessions and group rituals
- Need to ask permission for major decisions
- Need to report thoughts, feelings, and activities to superiors
- Rewards and punishments (behavior modification techniques    positive and negative)
- Individualism discouraged; "group think" prevails
- Rigid rules and regulations
- Need for obedience and dependency
- Information Control
Use of deception
Access to non cult sources of information minimized or discouraged
Compartmentalization of information; Outsider vs. Insider doctrines
Spying on other members is encouraged
Extensive use of cult generated information and propaganda
Unethical use of confession
- Use of deception
- Access to non cult sources of information minimized or discouraged
- Compartmentalization of information; Outsider vs. Insider doctrines
- Spying on other members is encouraged
- Extensive use of cult generated information and propaganda
- Unethical use of confession
- Thought Control
Need to internalize the groups doctrine as "Truth"
Use of "loaded" language (for example, thought terminating cliches"). Words are the tools we use to think with.  These "special" words constrict rather than expand understanding, and can even stop thoughts altogether. They function to reduce complexities of experience into trite, platitudinous "buzz words."
Only "good" and "proper" thoughts are encouraged.
Use of hypnotic techniques to induce altered mental states
Manipulation of memories and implantation of false memories
Use of thought stopping techniques, which shut down "reality testing" by stopping "negative" thoughts and allowing only "good" thoughts
Rejection of rational analysis, critical thinking, constructive criticism. No critical questions about leader, doctrine, or policy seen as legitimate.
No alternative belief systems viewed as legitimate, good, or useful
- Need to internalize the groups doctrine as "Truth"
- Use of "loaded" language (for example, thought terminating cliches"). Words are the tools we use to think with.  These "special" words constrict rather than expand understanding, and can even stop thoughts altogether. They function to reduce complexities of experience into trite, platitudinous "buzz words."
- Only "good" and "proper" thoughts are encouraged.
- Use of hypnotic techniques to induce altered mental states
- Manipulation of memories and implantation of false memories
- Use of thought stopping techniques, which shut down "reality testing" by stopping "negative" thoughts and allowing only "good" thoughts
- Rejection of rational analysis, critical thinking, constructive criticism. No critical questions about leader, doctrine, or policy seen as legitimate.
- No alternative belief systems viewed as legitimate, good, or useful
- Emotional Control
Manipulate and narrow the range of a persons feelings
Make the person feel that if there are ever any problems, it is always their fault, never the leaders or the groups
Excessive use of guilt
Excessive use of fear
Extremes of emotional highs and lows
Ritual and often public confession of "sins"
Phobia indoctrination: inculcating irrational fears about ever leaving the group or even questioning the leaders authority.  The person under mind control cannot visualize a positive, fulfilled future without being in the group.
- Manipulate and narrow the range of a persons feelings
- Make the person feel that if there are ever any problems, it is always their fault, never the leaders or the groups
- Excessive use of guilt
- Excessive use of fear
- Extremes of emotional highs and lows
- Ritual and often public confession of "sins"
- Phobia indoctrination: inculcating irrational fears about ever leaving the group or even questioning the leaders authority.  The person under mind control cannot visualize a positive, fulfilled future without being in the group.
Hassan writes that cults recruit and retain members through a three-step process which he refers to as "unfreezing," "changing," and "refreezing". This involves the use of an extensive array of various techniques, including systematic deception, behavior modification, withholding of information, and emotionally intense persuasion techniques (such as the induction of phobias), which he collectively terms mind control.
He describes these steps as follows:
- Unfreezing: the process of breaking a person down
- Changing: the indoctrination process
- Refreezing: the process of reinforcing the new identity
In Releasing the Bonds he also writes "I suspect that most cult groups use informal hypnotic techniques to induce trance states.  They tend to use what are called "naturalistic" hypnotic techniques.  Practicing meditation to shut down thinking, chanting a phrase repetitively for hours, or reciting affirmations are all powerful ways to promote spiritual growth. But they can also be used unethically, as methods for mind control indoctrination."
Hassan, after taking part in a number of deprogrammings in the late 1970s, states that he is no longer involved in this practice. and which eventually became completely illegal except in the case of minors.
In Releasing the Bonds, Hassan describes an approach that he calls the "Strategic Interaction Approach" (SIA) in order to help cult members leave their groups, and in order to help them recover from the psychological damage that they have incurred.  The approach is non-coercive and the person being treated is free to discontinue it at any time.  He writes: "The goal of the SIA is to help the loved one recover his full faculties; to restore the creative, interdependent adult who fully understands what has happened to him; who has digested and integrated the experience and is better and stronger from the experience."
In 1998 the Enquete Commission issued its report on "So-called Sects and Psychogroups" in Germany.  Reviewing Hassan's BITE model, the report said that:
Thus, the milieu control identified by Hassan, consisting of behavioural control, mental control, emotional control and information control cannot, in every case and as a matter of principle, be characterised as "manipulative". Control of these areas of action is an inevitable component of social interactions in a group or community. The social control that is always associated with intense commitment to a group must therefore be clearly distinguished from the exertion of intentional, methodical influence for the express purpose of manipulation.

## Mind Control and the Battered Person Syndrome
A very different explanation of the control some groups have over their members is by associating it with Battered person syndrome and Stockholm syndrome. This has been done by psychologists Teresa Ramirez Boulette, Ph.D. and Susan M. Andersen, Ph.D.

## Social psychology tactics
A contemporary view of mind control sees it as an intensified and persistent use of well researched social psychology principles like compliance, conformity, persuasion, dissonance, reactance, framing or emotional manipulation.
One of the most notable proponents of such theories is social psychologist Philip Zimbardo, former president of the American Psychological Association:
In Influence, Science and Practice, social psychologist Robert Cialdini argues that mind control is possible through the covert exploitation of the unconscious rules that underlie and facilitate healthy human social interactions.  He states that common social rules can be used to prey upon the unwary, and he titles them as follows:
- "Reciprocation: The Old Give and Take...and Take"
- "Commitment and Consistency: Hobgoblins of the Mind"
- "Social Proof: Truths Are Us"
- "Liking: The Friendly Thief"
- "Authority: Directed Deference"
- "Scarcity: The Rule of the Few"
Using these six broad categories, he offers specific examples of both mild and extreme mind control (both one on one and in groups), notes the conditions under which each social rule is most easily exploited for false ends, and offers suggestions on how to resist such methods.

## Social psychological conditioning by Stahelski
Writing in the Journal of Homeland Security, a publication of the ANSER Institute for Homeland Security, Anthony Stahelski identifies five phases of social psychological conditioning which he calls cult-like conditioning techniques employed by terrorist groups:  :
- Depluralization: stripping away all other group member identities
- Self-deindividuation: stripping away each members personal identity
- Other-deindividuation: stripping away the personal identities of enemies
- Dehumanization: identifying enemies as subhuman or nonhuman
- Demonization: identifying enemies as evil

## Subliminal advertising
Subliminal advertising was proposed around 1960 as a means for organized mass control of human behavior. The allegations has since then fallen out of the common debate, because there are few reports that subliminal advertising has any real effect in the way advertisers may wish.

# Cults and mind control controversies
Some of the mind control models discussed above have been related to religious and non-religious cults (for debates regarding what is a cult, see the article).  There is debate among scholars, members of new religious movements, and cult critics whether or not mind control is applied either in general or by any particular group.

## Scholarly points of view
While the majority of scholars in the study of religion reject theories of mind control (e.g., Massimo Introvigne and J. Gordon Melton), it is often accepted in psychology and psychiatry (e.g., Margaret Singer, Michael Langone, and Philip Zimbardo) and in sociology the opinions are divided (e.g., David G. Bromley and Anson Shupe contra, Stephen A. Kent and Benjamin Zablocki pro). Most scholars have either a decided contra or a decided pro opinion; there are few who advocate a moderate point of view.
James T. (Jim) Richardson, professor of Sociology and Judicial Studies at the University of Nevada, writes in his "Brainwashing" Claims and Minority Religions Outside the United States: Cultural Diffusion of a Questionable Concept in the Legal Arena that, while heavy on theory, the mind control model is light on evidence:
James Richardson, also states that if the NRMs had access to powerful brainwashing techniques, one would expect that NRMs would have high growth rates, while in fact most have not had notable success in recruitment.  Most adherents participate for only a short time, and the success in retaining members has been limited. In addition, Thomas Robbins, Eileen Barker, Newton Maloney, Massimo Introvigne, John Hall, Lorne Dawson, Anson Shupe, David G. Bromley, Gordon Melton, Marc Galanter, Saul Levine and other scholars researching NRMs have argued and established to the satisfaction of courts and relevant professional associations and scientific communities that there exists no scientific theory, generally accepted and based upon methodologically sound research, that supports the brainwashing theories as advanced by the anti-cult movement. 
Sociologist Benjamin Zablocki sees strong indicators of mind control in some NRMs and suggests that the concept should be researched without bias:
Sociologists David Bromley and Anson Shupe consider the idea that "cults" are brainwashing American youth to be "implausible".. Sociology professor Stephen A. Kent published several articles where he discusses practices of NRMs as regards to brainwashing  
In 1984 the American Psychological Association (APA) requested Margaret Singer, the main proponent of mind control theories, to set up a working group called the APA taskforce on Deceptive and Indirect Techniques of Persuasion and Control (DIMPAC).
In 1987 the DIMPAC committee submitted its final report to the Board of Social and Ethical Responsibility for Psychology of the APA. On May 11, 1987 the Board rejected the report. In the rejection memo  it is stated: 
"Finally, after much consideration, BSERP does not believe that we have sufficient information available to guide us in taking a position on this issue.".
There are two interpretations of this rejection: one side (e.g. Amitrani and di Marzio 2000 and Zablocki 2001) see it as no position on the issue of brainwashing, the other (e.g. Introvigne 1997) sees it as rejecting all brainwashing theories.
Philip Zimbardo, who teaches a course on the "The psychology of mind control" at Stanford University, wrote that "Several participants  challenged our profession to form a task force on extreme forms of influence, asserting that the underlying issues inform discourses on terrorist recruiting, on destructive cults versus new religious movements, on social-political-'therapy' cults and on human malleability or resiliency when confronted by authority power."
Recently, there are indications that some members of both sides are willing to start a dialog as, for example, in the 2001 book "Misunderstanding Cults: Searching for Objectivity in a Controversial Field".  Additionally, professor of Sociology Eileen Barker was invited to speak at the 2002 yearly conference of the International Cultic Studies Association.  And J. Gordon Melton and Douglas Cowan were invited to speak at a conference sponsored by the Evangelical Ministries to New Religions.

## Mind control, exit counseling, and deprogramming
Opponents of some new religious movements have accused them of being cults that coerce recruits to join (and members to remain) by using strong influence over members that is instilled and maintained by manipulation (see also Anti-cult movement, Opposition to cults and new religious movements and Christian countercult movement). Such opponents frequently advocate exit counseling as necessary to free the cult member from mind control. The practice of coercive deprogramming has practically ceased. (Kent & Szimhart, 2002)
Opponents of deprogramming generally regard it as an even worse violation of personal autonomy than any loss of free will attributable to the recruiting tactics of new religious movements.  These people complain that targets of deprogramming are being deceived, denied due process, and forced to endure more intense manipulation than that encountered during their previous group membership.
Steven Hassan, who began his career as a deprogrammer, criticizes deprogramming in his book Releasing the Bonds: Empowering People to Think for Themselves.  He writes that "Deprogramming has many drawbacks. I have met dozens of people who were successfully deprogrammed but, to this day, experience psychological trauma as a result of the method. These people were glad to be released from the grip of cult programming but were not happy about the method used to help them."

## Mind control and recruitment rates
Eileen Barker states that out of one thousand people persuaded by the Moonies  to attend one of their overnight programs in 1979, 90% had no further involvement. Only 8% joined for more than one week and less than 4% remained members by 1981, two years later.
Tyler Hendricks, former president of the Unification Church, estimates that approximately 100,000 people "moved into" the Unification Church as full-time members from the 1970s to the 1990s. Membership in the church was 8,600 in 2004 (counting only those who joined as adults and excluding the children of members). This is an attrition rate of 93%.
Billy Graham, one of the most prominent evangelists of the last century had only an average of 1% of the attendants of his evangelizations heed the altar call at all. Follow-up work after evangelizations shows that only 10% of the people responding to an altar call actually do join a church. Therefore successful Christian evangelizations resulted in a longterm success rate of 0.1%, as compared to the 4% of Barker's observation. And these 0.1% do not become full-time missionaries as in the Unification Church. (Langone, 1993).

## Mind control and faith
The American Civil Liberties Union (ACLU) published a statement in 1977 related to brainwashing and mind control. In this statement the ACLU opposed certain methods "depriving people of the free exercise of religion". The ACLU also rejected (under certain conditions) the idea that claims of the use of 'brainwashing' or of 'mind control' should overcome the free exercise of religion. 
Leon Festinger based his theory of the cognitive dissonance, a component of Hassan's Mind Control model, on his observation that the faith of most members of a UFO cult was unshattered by failed prophecy. .
Barrett who is affiliated with CESNUR and Eileen Barker, whom some anti-cult activists consider cult apologists, wrote that logical arguments are irrelevant when trying to persuade some members to leave a movement due to the certainty that they have about their faith, which he sees as not confined to cults, but also occurring in some forms of mainstream religion. He also wrote that some members do not leave the movement even though they realize that things are wrong. See also Leaving a cult.

## Counter-cult movement and mind control
In the Christian counter-cult movement there are several commentators who refute mind control as a factor in cult membership, and membership in both Christian and non-Christian cults as a spiritual or theological issue.
In an article by the evangelical Christian writers Bob and Gretchen Passantino, first appearing in Cornerstone magazine, titled Overcoming The Bondage Of Victimization: A Critical Evaluation of Cult Mind Control Theories they challenge the validity of mind control theories and the alleged "victimization" by mind-control, and assert in their conclusion:
In a rebuttal to the Passantino's article, a protagonist of the counter-cult movement, Paul R. Martin, Ph.D. et al. in his Overcoming the Bondage of Revictimization: A Rational/Empirical Defense of Thought Reform, (first appeared in Cultic Studies Journal 15/2 1998), writes:

# Legal issues
Some persons have claimed a "brainwashing defense" for crimes committed while purportedly under mind control. In the cases of Patty Hearst, Steven Fishman and Lee Boyd Malvo the court rejected such defenses.
Also in the court cases against members of Aum Shinrikyo regarding the 1995 sarin gas attack on the Tokyo subway system the mind control defense was not a mitigating factor.
Starting from the Fishman case (1990) (where a defendant accused of commercial fraud raised as a defense that he was not fully responsible since he was under the mind control of Scientology) American courts consistently rejected testimonies about mind control and manipulation, stating that these were not part of accepted mainline science according to the Frye Standard (Anthony & Robbins 1992: 5-29). Margaret Singer and her associate Richard Ofshe filed suits against the American Psychological Association) (APA) and the American Sociological Association (ASA) (who had supported APA's 1987 statement) but they lost in 1993 and 1994.
The Frye standard has since been replaced by the Daubert standard and there have been to court cases where testimonies about mind control have been examined according to the Daubert standard.
Some Civil suits where mind control was an issue, were, though, more effective:
In the case of Wollersheim v. Church of Scientology of California the court states church practices had been conducted in a coercive environment and so were not protected by religious freedom guarantees. Wollersheim was finally awarded $8 million in damages. (California appellate court, 2nd district, 7th division, Wollersheim v. Church of Scientology of California, Civ. No. B023193 Cal. Super. (1986)
"During trial, Wollersheim's experts testified Scientology's "auditing" and "disconnect" practices constituted "brainwashing" and "thought reform" akin to what the Chinese and North Koreans practiced on American prisoners of war. A religious practice which takes place in the context of this level of coercion has less religious value than one the recipient engages in voluntarily. Even more significantly, it poses a greater threat to society to have coerced religious practices inflicted on its citizens." "Using its position as religious leader, the 'church' and its agents coerced Wollersheim into continuing auditing even though his sanity was repeatedly threatened by this practice... Thus there is adequate proof the religious practice in this instance caused real harm to the individual and the appellant's outrageous conduct caused that harm... 'Church' practices conducted in a coercive environment are not qualified to be voluntary religious practices entitled to first amendment religious freedom guarantees" 
In 1993 the European Court of Human Rights upheld the right of a Greek Jehovah's Witness Minos Kokkinakis, who had been sentenced to prison and a fine for proselytizing, to spread his faith, though the court sought to define what it regarded as acceptable ways of sharing one's faith. However, in a dissenting judgment, two judges argued that Kokkinakis and his wife had applied "unacceptable psychological techniques" akin to brainwashing. KOKKINAKIS v. GREECE (14307/88)  ECHR 20 (25 May 1993) 

# Mind control against children in Parental Alienation
Stanley Clawar and Brynne Rivlin have claimed in Children Held Hostage: Dealing with Programmed and Brainwashed Children that many forms of mind control are used in Parental alienation by one parent against the other parent using both parents' children as unwitting weapons.  This use of devastating mind control is often detrimental to children and follows them into adulthood by creating a chronic condition which the authors have named Parental Alienation Syndrome. (It should be noted that there is no medical or psychological recognition of PAS as an actual syndrome, and that the use of this term serves to reify the age-old practice of one parent turning the child against the other). The authors claim the mind control used in Parental Alienation often permanently damages or destroys the target parent's bonds with his or her children. While this is undoubtedly true in some cases, in others, the alienating parent may be in fact protecting the child from an abusive or inadequate parent. These kinds of disputes are complex and the use of a simplistic term such as PAS can distract from the uniqueness of each situation.
The parental alienation syndrome is not currently considered a syndrome in the DSM-IV and the American Psychological Association officially takes no position on "the purported syndrome." 
It has been stated that the parental alienation syndrome should not be admitted in court, due to evidentiary and causation problems with its theory and due to the dangerous feeling of reliability and believability in this self-published theory. 

# Mind control in fiction and popular culture
Despite, or because being a serious topic in itself, mind control have attracted a large interest in the eyes of the popular culture, since, by the same logic as in conspiration theories, it may make the plot believable and more exciting.