How much does this cost to the nearest dollar?

IDEAL Electrical 31-057 Blue Steel Fish Tape – 240 ft. Blued Steel Fish Tape w/ Formed Hook & Tuff-Grip Pro Case, Non-Oily Finish, Laser Etched Increments
IDEAL Electrical Blue Steel Fish Tape is designed for industrial use for long conduit runs. The conduit tape has laser etched in the increment of 12 in. that provides instant conduit length. It is made from using the high-grade carbon steel that adds to its strength, enhancing its durability to ensure long term use. The cable pulling wire has a non-oily blue finish that makes it highly resistant to rust and corrosion, making it a reliable choice for heavy-duty electrical set up. It is straight and stiff that keeps it securely held in its case even after a long fall.

Price is $79.00

Price: $78.73