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According to http://tattoo.about.com/cs/piercefaq/a/pronouncelabret.htm?terms=lip+piercing+jewelry It is often mispronounced as ""Luh-bray"" as though it were french, I have actually heard it mispronounced that way. It also says the proper pronuciation is ""Lah-bret."" I'll go ahead and add this to article and cite that site as the source.  "