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Please have a look and let me know how it looks. I actually think the entry 'coopetition' should emphasize Adam Brandenburger and Barry Nalebuff's book. It was really popularized with the book. And the value net concept is central to coopetition. https://www.google.co.kr/webhp?sourceid=chrome-instant&ion;=1&espv;=2&ie;=UTF-8#newwindow=1&q;=value%20net%20adam%20brandenburger