OVERVIEW:

Crunch (AGT Crunch Acquisition, LLC) is a fitness-based enterprise that is focused on making entertainment an integral part of the exercise experience. Established in New York in 1989, today the Crunch brand has 27 locations in 7 major urban centers in the United States: New York City, Brooklyn, Atlanta, Chicago, Miami, San Francisco and Los Angeles. As a strategy, Crunch has concentrated on expanding inside of these urban centers: its penchant for innovation resonating especially well with the various demographics therein.  Because of these factors the brand is often associated with descriptors such as “hip”, “edgy”, “urban” etc. and has an air of inherent coolness that the majority of its competitors cannot claim to.

FEATURES:

1)TABGROUP FITNESS CLASSES
Since its inception Crunch has maintained a focus on its group fitness program as the brand’s cornerstone. As such, it has built an extensive catalogue of classes that are characterized by their broad appeal and inventiveness. Numbering in the hundreds, these classes are organized into three different categories: Action Sports, Chill Outs and Dance Rhythms. Examples (taken from the official Crunch website) include:
Urbanathlete (Action Sports)
This circuit-style class is based on Men’s Health Magazine’s Fitness Challenge.  In it you’ll work through obstacles and exercises that were inspired by various cityscapes and come to see just about any sprawling metropolis as a big, concrete playground. 

Antigravity Yoga ‘Wings’ (Chill Outs)
Wings’ will have you stretching further and holding challenging poses longer, using only a fabric trapeze to do so.  And, by employing simple suspension techniques you’ll move into poses that are seemingly impossible.  However, the goal isn’t just to turn you into a human pretzel: those poses will help to relieve compressed joints and align your body from head to toe.

Cardio Dance Blast (Dance Rhythms)
Get your groove on in this sixty-minute class that’s been cleverly disguised as a dance party – one with a soundtrack comprised of the best in hip-hop, reggae and top-forty music.  You’ll melt away fat while bringing your dance skills to the next level and beyond.
In addition, Crunch offers private versions of their classes for small groups.

2)TABPERSONAL TRAINING
Each Crunch location has a staff of personal trainers available to its members for individual or semi-private sessions. Crunch divides these personal trainers into four different categories based on experience and certifications earned. (All of Crunch’s personal trainers are required to have a minimum of professional experience and certifications earned prior to being hired.) Collectively, these trainers have expertise in a broad range of areas. Quoting from the company’s press kit, “All Crunch clubs are staffed with first-rate fitness professionals – personal trainers with certifications in a wide variety of specialties: strength training, yoga, boxing, kickboxing, pre/post natal, kettle bells, physical rehabilitation and much more.”

3) EQUIPMENT
All Crunch locations feature a wide array of fitness equipment produced by the industry’s leading manufacturers: Precor, Life Fitness, Netpulse, Expresso, Icarian, Hammer Strength etc. This equipment is updated with an eye toward keeping current with emerging technologies and trends. For example Crunch is phasing in Life Fitness’ treadmills with built-in iPod functionality. Select Crunch locations in New York, Chicago, San Francisco and Los Angeles feature Pilates studios equipped with both Reformers and Wunda Chair Systems and locations in all markets feature Yoga studios. Additionally, certain facilities have more elaborate features: full-sized boxing rings, swimming pools, indoor tracks, basketball courts, saunas, hot tubs and sundecks.  

4) SPECIAL EVENTS AND UNIQUE OFFERINGS
The following is taken from Crunch’s current press kit regarding special events and unique offerings: 


Crunch health clubs are home to a unique fusion of entertainment and fitness, one that we have pioneered from our inception and continue to explore through a number of different channels. In-gym parties and performances (by students of Scratch DJ Academy), an outdoor summer concert series, partnerships with cutting-edge theatrical productions like Spiegelworld and Fuerzabruta and our Broadway Dance Series are all hallmarks of this exploration. Additionally, we’ve developed a number of events that take place outside of our gyms, like field trips (which are held year-round in all of our markets and vary greatly in destination) a