Health Care America 
 Sourcewatch article on Health Care America. Do not use this as a citation, as Sourcewatch is itself a wiki; it is only listed as a source for background on the subject and other citations, including:
 NY Times story which establishes notability for the group
 And the org's site itself, which has been heavily edited in the manner of a fly-by-night org, as you can see if you follow the links on Sourcewatch. All the pages that Sourcewatch listed lead to 404 errors.
None of which is overwhelmingly conclusive. But the real break comes after Democracy Now! did an interview with a former health care industry PR man, who was personally tasked with controlling PR damage from Michael Moore's Sicko.
 Democracy Now! interview with Wendell Potter, 11th November 2010.