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In the northeastern U.S. we had the cylindrical jars  I recall this being as early as the 1970's, and that they were imported from Canada.  I only saw yellow plastic lids.  Aside from resenting the break with tradition, I thought it was amusing that the label showed a ""proper"" jar of Marmite.  If you looked closely, you could see the ceramic pot on the label of the pictured jar.  I imagined one day seeing a tube with a cylindrical jar on the label, with a ""proper"" jar on its label, and so on.   

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