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 A Third Way 

Ok, I'm starting to see what you guys are saying. However, to be honest I don't think this article is really about the brand. The first sentence of the article is about the brand, but most of the article is about the product(s). I mean, the section on ""connectivity"" is clearly about the connectivity of the various iPod products themselves, and not the brand. So here is what I propose: zero article in the lead (and anywhere else where we are talking about the brand), but normal usage throughout the rest of the article, where appropriate. So ""The iPod is associated with one host computer,"" would remain the same since it's talking about the product and not the brand. This way we can maintain a grammatically euphonious format throughout, and not have to awkwardly restructure sentences to stay in line with Apple-speak. Basically my fear was that this page would end up sounding like the iPod manual, which, to anyone who has read it, is clearly super-weird.
And for the record, I am writing this on a MacBook, I have two iPods, and I love Steve Jobs. But I love the English language more.

Looking forward to your thoughts.  "