We don't sell DVDs at DVDTalk  we're the single biggest source of DVD reviews on the internet.  We're a resource site, not a retail outfit.  We simply don't sell DVDs  we're not Amazon or DeepDiscount or anything like that.  Ads are bought on our pages, like any other website, but we're strictly movie reviews, and only reviews.  If you look at how our reviews are structured, you'll see that just as many reviews tell our viewers a film is bad, as are good  hardly what a retail site would do (my review of Butterfly said the film was awful  why would we do that if we were trying to sell the DVD?).  All you have to do is look at our homepage to see that we're a reference site  not retail in any way, shape or form.