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I removed the following content which seems to be not particularly well-sourced, and a bit off topic - seems more related to a public relations type page, but I can't find exactly where it'd fit best, if anywhere at all.

""==Two-Way Communication in Public Relations==
Two-way communication can be contrasted with [[broadcasting]], a one-way form of communication.{{Citation needed|date=October 2007}} Two-way communication uses communication to negotiate with the public, resolve conflict, and promote mutual understanding and respect between the organization and its public(s). 

There are different types of two-way communication in public relations; symmetric and asymmetric.

'''Two-way asymmetric'''
*Employs social science methods to develop more:'''Persuasive communication'''
*Generally focuses on achieving short-term attitude change;
*Incorporates lots of feedback from target audiences and publics;
*Is used by an organization primarily interested in having its publics come around to its way of thinking rather changing the organization, its policies, or its views.

'''Two-way symmetric public relations'''
*Relies on honest and open two-way communication and mutual give-and-take rather than one-way persuasion;
*Focuses on mutual respect and efforts to achieve mutual understanding;
*Emphasizes negotiation and a willingness to adapt and make compromises;
*Requires organizations engaging in public relations to be willing to make significant adjustments in how they operate in order to accommodate their publics;
*Seems to be used more by non-profit organizations, government agencies, and heavily regulated businesses such as public utilities than by competitive, profit-driven companies.Source: Managing Public Relations by James E. Grunig and Todd Hunt, 1984

==See also==
* [[Interactive PR]]""

Cheers.    "