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Looks like they decided to rebrand: May 2009 Mail-Trib story. ""'We definitely have more to play for now than we've ever had before,' adds the manager, who also altered the team name this year so it would stand out more after finding thousands of 'RiverDog' sites — from baseball teams to snowmobile clubs — in an online search."" As you can see by the progression of news stories, the name change occured sometime after the 2008 season (assuming the Mail-Trib copydesk keeps the stylebooks up-to-date): Google News search. So the article should now be at RiverDawgs (and not at Riverdawgs). The camel case appears to be the correct spelling, although the official website is inconsistent (someone should donate some webdesign to them). So for now I'd trust the Mail-Trib. What does the article's author say? And did you note the RiverDogs article was deleted once? I think I did some clean up on that one. (And is it me, or is a team name like ""Humboldt Crabs"" kinda snicker-worthy?)   "