Other than more than my share of the recently deceased, I allow new articles to take me to where there are holes. The Pork campaign has been widely promoted, and I even heard a report about the Pork Board's response to the effects of the Swine Flu on pork sales (bottom line is there is no connection in US). This article led me to another ad exec, which may mean articles for other ad campaigns, and then I'll move on to whatever catches my fancy and wherever there are holes to be filled.