How could they miss the World Trade Center comparison? 

This article levels many criticisms, but does not explain the timidity of many anti-tobacco campaigns.  Consider that the collapse of the World Trade Center caused the tragic death of 2,750 people, while tobacco claims 1.4 million lives annually.  Comparing one year of tobacco fatalities with one thousand World Trade Towers seems too obvious to miss.  In fifteen years the World Trade Towers equivalent to tobacco fatality rates would cover every square inch of Manhattan, and the simulated collapse of even a third of that number would be a most memorable image for television.  Instead a visit to their site yields only a cow-milking game.  Are they serious?