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In chapter 8: Understanding Market Theology (pp. 151-182) of the book The Invisible Hand And The Common Good, edited  by Bernhard Hodgson, Springer, 2004,  ISBN 3540223533, an author, John McMurty, tries to show the distinction between market fundamentalism and ""market theology"".  The begining of chapter 8: Understanding Market Theology is freely readalbe online.   "