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Why should the name be shortened? ""BMW"" is hardly a long word. The FIA refused permission for the name change, and thus the team did not change it, so it must therefore be seen to be wrong to remove the ""BMW"" part of the name. It may ""essentially"" be a return to pre-BMW Sauber, but officially, it isn't. And that's all that matters. Also, I reiterate, it is unverifiable.   "