It's a good question. I've kind of gone back and forth on it over the years, but I've been finding lately that when I've been updating licensees as a result of an acquisition, I've been linking the licensees to the owner's page more often (or at least when I remember to do so). In fact, while I was FCC-less today, I was starting to look at categorization of the larger owners, which is kind of related. The only reason I did the iHeartMedia linking today was because I checked my Watchlist last night for the first time in a while, and saw that there'd been a bunch of changes made in error to the licensees a week or so ago. I figured that while I was cleaning them up anyway, adding the link made sense, and then it was suggested to me that the redirects made more sense than the piping.

Yes, I'd say each of the state pages should absolutely be uniform, just the same as how the alphabetical lists are uniform and the frequency pages are at least uniform-ish. I'd lean toward linking all of the columns other than the frequency, although I wouldn't suggest redlinking licensees where the owner doesn't have a page. That said, that's just my opinion - it's a question that should probably be put to the project, to see what those who are still active in the project think. It'd be a big chunk of work to implement if links end up having to be added, although it's the kind of gnoming that's right up my alley, as you know. >)