"

B2C... I think ""there is no primary topic"" actually is a valid rational for a move request. ""There is no primary topic"" is (or should be) the default mode in disambiguation.  You noted that you saw ""no argument for why this topic is not primary"". I think that approaches the issue from the wrong side... it unfairly asked In ictu to ""prove the negative"".  I think that in order to say that one topic is primary, we need some evidence of the positive... that the topic under consideration actually is significantly more notable/recognizable than any of the other choices.   "