OpenRaiser/Intern-Atlas huggingface dataset:
Local methods for estimating pagerank values
Authors: Yen-Yu Chen, Qingqing Gan, Torsten Suel
Venue: Conference CIKM 2004
Year: 2004

The Google search engine uses a method called PageRank, together with term-based and other ranking techniques, to order search results returned to the user. PageRank uses link analysis to assign a global importance score to each web page. The PageRank scores of all the pages are usually determined off-line in a large-scale computation on the entire hyperlink graph of the web, and several recent studies have focused on improving the efficiency of this computation, which may require multiple hours on a workstation.
Pruning and Summarizing the discovered associations
Authors: Bing Liu, Wynne Hsu, Yiming Ma
Venue: Conference KDD 1999
Year: 1999

Association rules are a fundamental class of patterns that exist in data. The key strength of association rule mining is its completeness. It finds all associations in the data that satisfy the user specified minimum support and minimum confidence constraints. This strength, however, comes with a major drawback. It often produces a huge number of associations. This is particularly true for data sets whose attributes are highly correlated. The huge number of associations makes it very difficult, if not impossible, for a human user to analyze in order to identify those interesting/useful ones. In this paper, we propose a novel technique to overcome this problem. The technique first prunes the discovered associations to remove those insignificant associations, and then finds a special subset of the unpruned associations to form a summary of the discovered associations. We call this subset of associations the direction setting (DS) rules as they set the directions that are followed by the...
A framework for quantitative analysis of cascades on networks
Authors: Rumi Ghosh, Kristina Lerman
Venue: Conference WSDM 2011
Year: 2011

How does information flow in online social networks? How does the structure and size of the information cascade evolve in time? How can we efficiently mine the information contained in cascade dynamics? We approach these questions empirically and present an efficient and scalable mathematical framework for quantitative analysis of cascades on networks. We define a cascade generating function that captures the details of the microscopic dynamics of the cascades. We show that this function can also be used to compute the macroscopic properties of cascades, such as their size, spread, diameter, number of paths, and average path length. We present an algorithm to efficiently compute cascade generating function and demonstrate that while significantly compressing information within a cascade, it nevertheless allows us to accurately reconstruct its structure. We use this framework to study information dynamics on the social network of Digg. Digg allows users to post and vote on stories, and easily see the stories that friends have voted on. As a story spreads on Digg through voting, it generates cascades. We extract cascades of more than 3,500 Digg stories and calculate their macroscopic and microscopic properties. We identify several trends in cascade dynamics: spreading via chaining, branching and community. We discuss how these affect the spread of the story through the Digg social network. Our computational framework is general and offers a practical solution to quantitative analysis of the microscopic structure of even very large cascades.
Trustworthy analysis of online a/b tests: Pitfalls, challenges and solutions
Authors: Alex Deng, Jiannan Lu, Jonthan Litz
Venue: Conference WSDM 2017
Year: 2017

A/B tests (or randomized controlled experiments) play an integral role in the research and development cycles of technology companies. As in classic randomized experiments (e.g., clinical trials), the underlying statistical analysis of A/B tests is based on assuming the randomization unit is independent and identically distributed (\iid). However, the randomization mechanisms utilized in online A/B tests can be quite complex and may render this assumption invalid. Analysis that unjustifiably relies on this assumption can yield untrustworthy results and lead to incorrect conclusions. Motivated by challenging problems arising from actual online experiments, we propose a new method of variance estimation that relies only on practically plausible assumptions, is directly applicable to a wide of range of randomization mechanisms, and can be implemented easily. We examine its performance and illustrate its advantages over two commonly used methods of variance estimation on both simulated and empirical datasets. Our results lead to a deeper understanding of the conditions under which the randomization unit can be treated as \iid In particular, we show that for purposes of variance estimation, the randomization unit can be approximated as \iid when the individual treatment effect variation is small; however, this approximation can lead to variance under-estimation when the individual treatment effect variation is large.
Trustworthy online controlled experiments: Five puzzling outcomes explained
Authors: Ron Kohavi, Alex Deng, Brian Frasca, Roger Longbotham, Toby Walker, Ya Xu
Venue: Conference KDD 2012
Year: 2012

Online controlled experiments are often utilized to make data-driven decisions at Amazon, Microsoft, eBay, Facebook, Google, Yahoo, Zynga, and at many other companies. While the theory of a controlled experiment is simple, and dates back to Sir Ronald A. Fisher's experiments at the Rothamsted Agricultural Experimental Station in England in the 1920s, the deployment and mining of online controlled experiments at scale--thousands of experiments now--has taught us many lessons. These exemplify the proverb that the difference between theory and practice is greater in practice than in theory. We present our learnings as they happened: puzzling outcomes of controlled experiments that we analyzed deeply to understand and explain. Each of these took multiple-person weeks to months to properly analyze and get to the often surprising root cause. The root causes behind these puzzling results are not isolated incidents; these issues generalized to multiple experiments. The heightened awareness should help readers increase the trustworthiness of the results coming out of controlled experiments. At Microsoft's Bing, it is not uncommon to see experiments that impact annual revenue by millions of dollars, thus getting trustworthy results is critical and investing in understanding anomalies has tremendous payoff: reversing a single incorrect decision based on the results of an experiment can fund a whole team of analysts. The topics we cover include: the OEC (Overall Evaluation Criterion), click tracking, effect trends, experiment length and power, and carryover effects.
From infrastructure to culture: A/B testing challenges in large scale social networks
Authors: Ya Xu, Nanyu Chen, Addrian Fernandez, Omar Sinno, Anmol Bhasin
Venue: Conference KDD 2015
Year: 2015

A/B testing, also known as bucket testing, split testing, or controlled experiment, is a standard way to evaluate user engagement or satisfaction from a new service, feature, or product. It is widely used among online websites, including social network sites such as Facebook, LinkedIn, and Twitter to make data-driven decisions. At LinkedIn, we have seen tremendous growth of controlled experiments over time, with now over 400 concurrent experiments running per day. General A/B testing frameworks and methodologies, including challenges and pitfalls, have been discussed extensively in several previous KDD work [7, 8, 9, 10]. In this paper, we describe in depth the experimentation platform we have built at LinkedIn and the challenges that arise particularly when running A/B tests at large scale in a social network setting. We start with an introduction of the experimentation platform and how it is built to handle each step of the A/B testing process at LinkedIn, from designing and deploying experiments to analyzing them. It is then followed by discussions on several more sophisticated A/B testing scenarios, such as running offline experiments and addressing the network effect, where one user's action can influence that of another. Lastly, we talk about features and processes that are crucial for building a strong experimentation culture.
Palette power: enabling visual search through colors
Authors: Anurag Bhardwaj, Atish Das Sarma, Wei Di, Raffay Hamid, Robinson Piramuthu, Neel Sundaresan
Venue: Conference KDD 2013
Year: 2013

With the explosion of mobile devices with cameras, online search has moved beyond text to other modalities like images, voice, and writing. For many applications like Fashion, image-based search offers a compelling interface as compared to text forms by better capturing the visual attributes. In this paper we present a simple and fast search algorithm that uses color as the main feature for building visual search. We show that low level cues such as color can be used to quantify image similarity and also to discriminate among products with different visual appearances. We demonstrate the effectiveness of our approach through a mobile shopping application\footnote{eBay Fashion App available at https://itunes.apple.com/us/app/ebay-fashion/id378358380?mt=8 and eBay image swatch is the feature indexing millions of real world fashion images}. Our approach outperforms several other state-of-the-art image retrieval algorithms for large scale image data.
Adversarial detection with model interpretation
Authors: Ninghao Liu, Hongxia Yang, Xia Hu
Venue: Conference KDD 2018
Year: 2018

Machine learning (ML) systems have been increasingly applied in web security applications such as spammer detection, malware detection and fraud detection. These applications have an intrinsic adversarial nature where intelligent attackers can adaptively change their behaviors to avoid being detected by the deployed detectors. Existing efforts against adversaries are usually limited by the type of applied ML models or the specific applications such as image classification. Additionally, the working mechanisms of ML models usually cannot be well understood by users, which in turn impede them from understanding the vulnerabilities of models nor improving their robustness. To bridge the gap, in this paper, we propose to investigate whether model interpretation could potentially help adversarial detection. Specifically, we develop a novel adversary-resistant detection framework by utilizing the interpretation of ML models. The interpretation process explains the mechanism of how the target ML model makes prediction for a given instance, thus providing more insights for crafting adversarial samples. The robustness of detectors is then improved through adversarial training with the adversarial samples. A data-driven method is also developed to empirically estimate costs of adversaries in feature manipulation. Our approach is model-agnostic and can be applied to various types of classification models. Our experimental results on two real-world datasets demonstrate the effectiveness of interpretation-based attacks and how estimated feature manipulation cost would affect the behavior of adversaries.
Intentions and attention in exploratory health search
Authors: Marc-Allen Cartright, Ryen W. White, Eric Horvitz
Venue: Conference SIGIR 2011
Year: 2011

We study information goals and patterns of attention in explorato-ry search for health information on the Web, reporting results of a large-scale log-based study. We examine search activity associated with the goal of diagnosing illness from symptoms versus more general information-seeking about health and illness. We decom-pose exploratory health search into evidence-based and hypothe-sis-directed information seeking. Evidence-based search centers on the pursuit of details and relevance of signs and symptoms. Hypothesis-directed search includes the pursuit of content on one or more illnesses, including risk factors, treatments, and therapies for illnesses, and on the discrimination among different diseases under the uncertainty that exists in advance of a confirmed diag-nosis. These different goals of exploratory health search are not independent, and transitions can occur between them within or across search sessions. We construct a classifier that identifies medically-related search sessions in log data. Given a set of search sessions flagged as health-related, we show how we can identify different intentions persisting as foci of attention within those sessions. Finally, we discuss how insights about foci dynamics can help us better understand exploratory health search behavior and better support health search on the Web.
Seasonal Web Search Query Selection for Influenza-Like Illness (ILI) Estimation
Authors: Niels Dalum Hansen, Kåre Mølbak, Ingemar J. Cox, Christina Lioma
Venue: Conference SIGIR 2017
Year: 2017

Influenza-like illness (ILI) estimation from web search data is an important web analytics task. The basic idea is to use the frequencies of queries in web search logs that are correlated with past ILI activity as features when estimating current ILI activity. It has been noted that since influenza is seasonal, this approach can lead to spurious correlations with features/queries that also exhibit seasonality, but have no relationship with ILI. Spurious correlations can, in turn, degrade performance. To address this issue, we propose modeling the seasonal variation in ILI activity and selecting queries that are correlated with the residual of the seasonal model and the observed ILI signal. Experimental results show that re-ranking queries obtained by Google Correlate based on their correlation with the residual strongly favours ILI-related queries.
Enhancing Feature Selection Using Word Embeddings: The Case of Flu Surveillance
Authors: Vasileios Lampos, Bin Zou, Ingemar Johansson Cox
Venue: Conference WWW 2017
Year: 2017

Health surveillance systems based on online user-generated content often rely on the identification of textual markers that are related to a target disease. Given the high volume of available data, these systems benefit from an automatic feature selection process. This is accomplished either by applying statistical learning techniques, which do not consider the semantic relationship between the selected features and the inference task, or by developing labour-intensive text classifiers. In this paper, we use neural word embeddings, trained on social media content from Twitter, to determine, in an unsupervised manner, how strongly textual features are semantically linked to an underlying health concept. We then refine conventional feature selection methods by a priori operating on textual variables that are sufficiently close to a target concept. Our experiments focus on the supervised learning problem of estimating influenza-like illness rates from Google search queries. A "flu infection" concept is formulated and used to reduce spurious and potentially confounding features that were selected by previously applied approaches. In this way, we also address forms of scepticism regarding the appropriateness of the feature space, alleviating potential cases of overfitting. Ultimately, the proposed hybrid feature selection method creates a more reliable model that, according to our empirical analysis, improves the inference performance (Mean Absolute Error) of linear and nonlinear regressors by 12% and 28.7%, respectively.
Joint representation learning for top-n recommendation with heterogeneous information sources
Authors: Yongfeng Zhang, Qingyao Ai, Xu Chen, W. Bruce Croft
Venue: Conference CIKM 2017
Year: 2017

The Web has accumulated a rich source of information, such as text, image, rating, etc, which represent different aspects of user preferences. However, the heterogeneous nature of this information makes it difficult for recommender systems to leverage in a unified framework to boost the performance. Recently, the rapid development of representation learning techniques provides an approach to this problem. By translating the various information sources into a unified representation space, it becomes possible to integrate heterogeneous information for informed recommendation.
Fairness of exposure in rankings
Authors: Ashudeep Singh, Thorsten Joachims
Venue: Conference KDD 2018
Year: 2018

Rankings are ubiquitous in the online world today. As we have transitioned from finding books in libraries to ranking products, jobs, job applicants, opinions and potential romantic partners, there is a substantial precedent that ranking systems have a responsibility not only to their users but also to the items being ranked. To address these often conflicting responsibilities, we propose a conceptual and computational framework that allows the formulation of fairness constraints on rankings in terms of exposure allocation. As part of this framework, we develop efficient algorithms for finding rankings that maximize the utility for the user while provably satisfying a specifiable notion of fairness. Since fairness goals can be application specific, we show how a broad range of fairness constraints can be implemented using our framework, including forms of demographic parity, disparate treatment, and disparate impact constraints. We illustrate the effect of these constraints by providing empirical results on two ranking problems.
Gated Attentive-Autoencoder for Content-Aware Recommendation
Authors: Chen Ma, Peng Kang, Bin Wu, Qinglong Wang, Xue Liu
Venue: Conference WSDM 2019
Year: 2019

The rapid growth of Internet services and mobile devices provides an excellent opportunity to satisfy the strong demand for the personalized item or product recommendation. However, with the tremendous increase of users and items, personalized recommender systems still face several challenging problems: (1) the hardness of exploiting sparse implicit feedback; (2) the difficulty of combining heterogeneous data. To cope with these challenges, we propose a gated attentive-autoencoder (GATE) model, which is capable of learning fused hidden representations of items' contents and binary ratings, through a neural gating structure. Based on the fused representations, our model exploits neighboring relations between items to help infer users' preferences. In particular, a word-level and a neighbor-level attention module are integrated with the autoencoder. The word-level attention learns the item hidden representations from items' word sequences, while favoring informative words by assigning larger attention weights. The neighbor-level attention learns the hidden representation of an item's neighborhood by considering its neighbors in a weighted manner. We extensively evaluate our model with several state-of-the-art methods and different validation metrics on four real-world datasets. The experimental results not only demonstrate the effectiveness of our model on top-N recommendation but also provide interpretable results attributed to the attention modules.
Point-of-Interest Recommendation: Exploiting Self-Attentive Autoencoders with Neighbor-Aware Influence
Authors: Chen Ma, Yingxue Zhang, Qinglong Wang, Xue Liu
Venue: Conference CIKM 2018
Year: 2018

The rapid growth of Location-based Social Networks (LBSNs) provides a great opportunity to satisfy the strong demand for personalized Point-of-Interest (POI) recommendation services. However, with the tremendous increase of users and POIs, POI recommender systems still face several challenging problems: (1) the hardness of modeling non-linear user-POI interactions from implicit feedback; (2) the difficulty of incorporating context information such as POIs' geographical coordinates. To cope with these challenges, we propose a novel autoencoder-based model to learn the non-linear user-POI relations, namely \textit{SAE-NAD}, which consists of a self-attentive encoder (SAE) and a neighbor-aware decoder (NAD). In particular, unlike previous works equally treat users' checked-in POIs, our self-attentive encoder adaptively differentiates the user preference degrees in multiple aspects, by adopting a multi-dimensional attention mechanism. To incorporate the geographical context information, we propose a neighbor-aware decoder to make users' reachability higher on the similar and nearby neighbors of checked-in POIs, which is achieved by the inner product of POI embeddings together with the radial basis function (RBF) kernel. To evaluate the proposed model, we conduct extensive experiments on three real-world datasets with many state-of-the-art baseline methods and evaluation metrics. The experimental results demonstrate the effectiveness of our model.
Interacting attention-gated recurrent networks for recommendation
Authors: Wenjie Pei, Jie Yang, Zhu Sun, Jie Zhang, Alessandro Bozzon, David M. J. Tax
Venue: Conference CIKM 2017
Year: 2017

Capturing the temporal dynamics of user preferences over items is important for recommendation. Existing methods mainly assume that all time steps in user-item interaction history are equally relevant to recommendation, which however does not apply in real-world scenarios where user-item interactions can often happen accidentally. More importantly, they learn user and item dynamics separately, thus failing to capture their joint effects on user-item interactions. To better model user and item dynamics, we present the Interacting Attention-gated Recurrent Network (IARN) which adopts the attention model to measure the relevance of each time step. In particular, we propose a novel attention scheme to learn the attention scores of user and item history in an interacting way, thus to account for the dependencies between user and item dynamics in shaping user-item interactions. By doing so, IARN can selectively memorize different time steps of a user's history when predicting her preferences over different items. Our model can therefore provide meaningful interpretations for recommendation results, which could be further enhanced by auxiliary features. Extensive validation on real-world datasets shows that IARN consistently outperforms state-of-the-art methods.
Regularizing Matrix Factorization with User and Item Embeddings for Recommendation
Authors: Thanh Tran, Kyumin Lee, Yiming Liao, Dongwon Lee
Venue: Conference CIKM 2018
Year: 2018

Following recent successes in exploiting both latent factor and word embedding models in recommendation, we propose a novel Regularized Multi-Embedding (RME) based recommendation model that simultaneously encapsulates the following ideas via decomposition: (1) which items a user likes, (2) which two users co-like the same items, (3) which two items users often co-liked, and (4) which two items users often co-disliked. In experimental validation, the RME outperforms competing state-of-the-art models in both explicit and implicit feedback datasets, significantly improving Recall@5 by 5.9~7.0%, NDCG@20 by 4.3~5.6%, and MAP@10 by 7.9~8.9%. In addition, under the cold-start scenario for users with the lowest number of interactions, against the competing models, the RME outperforms NDCG@5 by 20.2% and 29.4% in MovieLens-10M and MovieLens-20M datasets, respectively. Our datasets and source code are available at: https://github.com/thanhdtran/RME.git.