OpenRaiser/Intern-Atlas huggingface dataset:
How Transitive Are Real-World Group Interactions? - Measurement and Reproduction
Venue: Conference KDD 2023
Year: 2023

Many real-world interactions (e.g., researcher collaborations and email communication) occur among multiple entities. These group interactions are naturally modeled as hypergraphs. In graphs, transitivity is helpful to understand the connections between node pairs sharing a neighbor, and it has extensive applications in various domains. Hypergraphs, an extension of graphs, are designed to represent group relations. However, to the best of our knowledge, there has been no examination regarding the transitivity of real-world group interactions. In this work, we investigate the transitivity of group interactions in real-world hypergraphs. We first suggest intuitive axioms as necessary characteristics of hypergraph transitivity measures. Then, we propose a principled hypergraph transitivity measure HyperTrans, which satisfies all the proposed axioms, with a fast computation algorithm Fast-HyperTrans. After that, we analyze the transitivity patterns in real-world hypergraphs distinguished from those in random hypergraphs. Lastly, we propose a scalable hypergraph generator THera. It reproduces the observed transitivity patterns by leveraging community structures, which are pervasive in real-world hypergraphs. Our code and datasets are available at https://github.com/kswoo97/hypertrans.
Task Relation-aware Continual User Representation Learning
Venue: Conference KDD 2023
Year: 2023

User modeling, which learns to represent users into a low-dimensional representation space based on their past behaviors, got a surge of interest from the industry for providing personalized services to users. Previous efforts in user modeling mainly focus on learning a task-specific user representation that is designed for a single task. However, since learning task-specific user representations for every task is infeasible, recent studies introduce the concept of universal user representation, which is a more generalized representation of a user that is relevant to a variety of tasks. Despite their effectiveness, existing approaches for learning universal user representations are impractical in real-world applications due to the data requirement, catastrophic forgetting and the limited learning capability for continually added tasks. In this paper, we propose a novel continual user representation learning method, called TERACON, whose learning capability is not limited as the number of learned tasks increases while capturing the relationship between the tasks. The main idea is to introduce an embedding for each task, i.e., task embedding, which is utilized to generate task-specific soft masks that not only allow the entire model parameters to be updated until the end of training sequence, but also facilitate the relationship between the tasks to be captured. Moreover, we introduce a novel knowledge retention module with pseudo-labeling strategy that successfully alleviates the long-standing problem of continual learning, i.e., catastrophic forgetting. Extensive experiments on public and proprietary real-world datasets demonstrate the superiority and practicality of TERACON. Our code is available at https://github.com/Sein-Kim/TERACON.
Neural Insights for Digital Marketing Content Design
Venue: Conference KDD 2023
Year: 2023

In digital marketing, experimenting with new website content is one of the key levers to improve customer engagement. However, creating successful marketing content is a manual and time-consuming process that lacks clear guiding principles. This paper seeks to close the loop between content creation and online experimentation by offering marketers AI-driven actionable insights based on historical data to improve their creative process. We present a neural-network-based system that scores and extracts insights from a marketing content design, namely, a multimodal neural network predicts the attractiveness of marketing contents, and a post-hoc attribution method generates actionable insights for marketers to improve their content in specific marketing locations. Our insights not only point out the advantages and drawbacks of a given current content, but also provide design recommendations based on historical data. We show that our scoring model and insights work well both quantitatively and qualitatively.
Revisiting Hate Speech Benchmarks: From Data Curation to System Deployment
Venue: Conference KDD 2023
Year: 2023

Social media is awash with hateful content, much of which is often veiled with linguistic and topical diversity. The benchmark datasets used for hate speech detection do not account for such divagation as they are predominantly compiled using hate lexicons. However, capturing hate signals becomes challenging in neutrally-seeded malicious content. Thus, designing models and datasets that mimic the real-world variability of hate warrants further investigation. To this end, we present GOTHate, a large-scale code-mixed crowdsourced dataset of around 51k posts for hate speech detection from Twitter. GOTHate is neutrally seeded, encompassing different languages and topics. We conduct detailed comparisons of GOTHate with the existing hate speech datasets, highlighting its novelty. We benchmark it with 10 recent baselines. Our extensive empirical and benchmarking experiments suggest that GOTHate is hard to classify in a text-only setup. Thus, we investigate how adding endogenous signals enhances the hate speech detection task. We augment GOTHate with the user's timeline information and ego network, bringing the overall data source closer to the real-world setup for understanding hateful content. Our proposed solution HEN-mBERT is a modular, multilingual, mixture-of-experts model that enriches the linguistic subspace with latent endogenous signals from history, topology, and exemplars. HEN-mBERT transcends the best baseline by 2.5% and 5% in overall macro-F1 and hate class F1, respectively. Inspired by our experiments, in partnership with Wipro AI, we are developing a semi-automated pipeline to detect hateful content as a part of their mission to tackle online harm.
A Preference-aware Meta-optimization Framework for Personalized Vehicle Energy Consumption Estimation
Venue: Conference KDD 2023
Year: 2023

Vehicle Energy Consumption (VEC) estimation aims to predict the total energy required for a given trip before it starts, which is of great importance to trip planning and transportation sustainability. Existing approaches mainly focus on extracting statistically significant factors from typical trips to improve the VEC estimation. However, the energy consumption of each vehicle may diverge widely due to the personalized driving behavior under varying travel contexts. To this end, this paper proposes a preference-aware meta-optimization framework Meta-Pec for personalized vehicle energy consumption estimation. Specifically, we first propose a spatiotemporal behavior learning module to capture the latent driver preference hidden in historical trips. Moreover, based on the memorization of driver preference, we devise a selection-based driving behavior prediction module to infer driver-specific driving patterns on a given route, which provides additional basis and supervision signals for VEC estimation. Besides, a driver-specific meta-optimization scheme is proposed to enable fast model adaption by learning and sharing transferable knowledge globally. Extensive experiments on two real-world datasets show the superiority of our proposed framework against ten numerical and data-driven machine learning baselines. The source code is available at https://github.com/usail-hkust/Meta-Pec.
Towards Suicide Prevention from Bipolar Disorder with Temporal Symptom-Aware Multitask Learning
Venue: Conference KDD 2023
Year: 2023

Bipolar disorder (BD) is closely associated with an increased risk of suicide. However, while the prior work has revealed valuable insight into understanding the behavior of BD patients on social media, little attention has been paid to developing a model that can predict the future suicidality of a BD patient. Therefore, this study proposes a multi-task learning model for predicting the future suicidality of BD patients by jointly learning current symptoms. We build a novel BD dataset clinically validated by psychiatrists, including 14 years of posts on bipolar-related subreddits written by 818 BD patients, along with the annotations of future suicidality and BD symptoms. We also suggest a temporal symptom-aware attention mechanism to determine which symptoms are the most influential for predicting future suicidality over time through a sequence of BD posts. Our experiments demonstrate that the proposed model outperforms the state-of-the-art models in both BD symptom identification and future suicidality prediction tasks. In addition, the proposed temporal symptom-aware attention provides interpretable attention weights, helping clinicians to apprehend BD patients more comprehensively and to provide timely intervention by tracking mental state progression.
Shift-Robust Molecular Relational Learning with Causal Substructure
Venue: Conference KDD 2023
Year: 2023

Recently, molecular relational learning, whose goal is to predict the interaction behavior between molecular pairs, got a surge of interest in molecular sciences due to its wide range of applications. In this work, we propose CMRL that is robust to the distributional shift in molecular relational learning by detecting the core substructure that is causally related to chemical reactions. To do so, we first assume a causal relationship based on the domain knowledge of molecular sciences and construct a structural causal model (SCM) that reveals the relationship between variables. Based on the SCM, we introduce a novel conditional intervention framework whose intervention is conditioned on the paired molecule. With the conditional intervention framework, our model successfully learns from the causal substructure and alleviates the confounding effect of shortcut substructures that are spuriously correlated to chemical reactions. Extensive experiments on various tasks with real-world and synthetic datasets demonstrate the superiority of CMRL over state-of-the-art baseline models. Our code is available at https://github.com/Namkyeong/CMRL.
GraphSHA: Synthesizing Harder Samples for Class-Imbalanced Node Classification
Venue: Conference KDD 2023
Year: 2023

Class imbalance is the phenomenon that some classes have much fewer instances than others, which is ubiquitous in real-world graph-structured scenarios. Recent studies find that off-the-shelf Graph Neural Networks (GNNs) would under-represent minor class samples. We investigate this phenomenon and discover that the subspaces of minor classes being squeezed by those of the major ones in the latent space is the main cause of this failure. We are naturally inspired to enlarge the decision boundaries of minor classes and propose a general framework GraphSHA by Synthesizing HArder minor samples. Furthermore, to avoid the enlarged minor boundary violating the subspaces of neighbor classes, we also propose a module called SemiMixup to transmit enlarged boundary information to the interior of the minor classes while blocking information propagation from minor classes to neighbor classes. Empirically, GraphSHA shows its effectiveness in enlarging the decision boundaries of minor classes, as it outperforms various baseline methods in class-imbalanced node classification with different GNN backbone encoders over seven public benchmark datasets. Code is avilable at https://github.com/wenzhilics/GraphSHA.
HomoGCL: Rethinking Homophily in Graph Contrastive Learning
Venue: Conference KDD 2023
Year: 2023

Contrastive learning (CL) has become the de-facto learning paradigm in self-supervised learning on graphs, which generally follows the "augmenting-contrasting" learning scheme. However, we observe that unlike CL in computer vision domain, CL in graph domain performs decently even without augmentation. We conduct a systematic analysis of this phenomenon and argue that homophily, i.e., the principle that "like attracts like", plays a key role in the success of graph CL. Inspired to leverage this property explicitly, we propose HomoGCL, a model-agnostic framework to expand the positive set using neighbor nodes with neighbor-specific significances. Theoretically, HomoGCL introduces a stricter lower bound of the mutual information between raw node features and node embeddings in augmented views. Furthermore, HomoGCL can be combined with existing graph CL models in a plug-and-play way with light extra computational overhead. Extensive experiments demonstrate that HomoGCL yields multiple state-of-the-art results across six public datasets and consistently brings notable performance improvements when applied to various graph CL methods. Code is avilable at https://github.com/wenzhilics/HomoGCL.
Multi-Temporal Relationship Inference in Urban Areas
Venue: Conference KDD 2023
Year: 2023

Finding multiple temporal relationships among locations can benefit a bunch of urban applications, such as dynamic offline advertising and smart public transport planning. While some efforts have been made on finding static relationships among locations, little attention is focused on studying time-aware location relationships. Indeed, abundant location-based human activities are time-varying and the availability of these data enables a new paradigm for understanding the dynamic relationships in a period among connective locations. To this end, we propose to study a new problem, namely multi-Temporal relationship inference among locations (Trial for short), where the major challenge is how to integrate dynamic and geographical influence under the relationship sparsity constraint. Specifically, we propose a solution to Trial with a graph learning scheme, which includes a spatially evolving graph neural network (SEENet) with two collaborative components: spatially evolving graph convolution module (SEConv) and spatially evolving self-supervised learning strategy (SE-SSL). SEConv performs the intra-time aggregation and inter-time propagation to capture the multifaceted spatially evolving contexts from the view of location message passing. In addition, SE-SSL designs time-aware self-supervised learning tasks in a global-local manner with additional evolving constraint to enhance the location representation learning and further handle the relationship sparsity. Finally, experiments on four real-world datasets demonstrate the superiority of our method over several state-of-the-art approaches.
Constraint-aware and Ranking-distilled Token Pruning for Efficient Transformer Inference
Venue: Conference KDD 2023
Year: 2023

Deploying pre-trained transformer models like BERT on downstream tasks in resource-constrained scenarios is challenging due to their high inference cost, which grows rapidly with input sequence length. In this work, we propose a constraint-aware and ranking-distilled token pruning method ToP, which selectively removes unnecessary tokens as input sequence passes through layers, allowing the model to improve online inference speed while preserving accuracy. ToP overcomes the limitation of inaccurate token importance ranking in the conventional self-attention mechanism through a ranking-distilled token distillation technique, which distills effective token rankings from the final layer of unpruned models to early layers of pruned models. Then, ToP introduces a coarse-to-fine pruning approach that automatically selects the optimal subset of transformer layers and optimizes token pruning decisions within these layers through improved $L_0$ regularization. Extensive experiments on GLUE benchmark and SQuAD tasks demonstrate that ToP outperforms state-of-the-art token pruning and model compression methods with improved accuracy and speedups. ToP reduces the average FLOPs of BERT by 8.1x while achieving competitive accuracy on GLUE, and provides a real latency speedup of up to 7.4x on an Intel CPU.
AdaTT: Adaptive Task-to-Task Fusion Network for Multitask Learning in Recommendations
Venue: Conference KDD 2023
Year: 2023

Multi-task learning (MTL) aims to enhance the performance and efficiency of machine learning models by simultaneously training them on multiple tasks. However, MTL research faces two challenges: 1) effectively modeling the relationships between tasks to enable knowledge sharing, and 2) jointly learning task-specific and shared knowledge. In this paper, we present a novel model called Adaptive Task-to-Task Fusion Network (AdaTT) to address both challenges. AdaTT is a deep fusion network built with task-specific and optional shared fusion units at multiple levels. By leveraging a residual mechanism and a gating mechanism for task-to-task fusion, these units adaptively learn both shared knowledge and task-specific knowledge. To evaluate AdaTT's performance, we conduct experiments on a public benchmark and an industrial recommendation dataset using various task groups. Results demonstrate AdaTT significantly outperforms existing state-of-the-art baselines. Furthermore, our end-to-end experiments reveal that the model exhibits better performance compared to alternatives.
MAP: A Model-agnostic Pretraining Framework for Click-through Rate Prediction
Venue: Conference KDD 2023
Year: 2023

With the widespread application of personalized online services, click-through rate (CTR) prediction has received more and more attention and research. The most prominent features of CTR prediction are its multi-field categorical data format, and vast and daily-growing data volume. The large capacity of neural models helps digest such massive amounts of data under the supervised learning paradigm, yet they fail to utilize the substantial data to its full potential, since the 1-bit click signal is not sufficient to guide the model to learn capable representations of features and instances. The self-supervised learning paradigm provides a more promising pretrain-finetune solution to better exploit the large amount of user click logs, and learn more generalized and effective representations. However, self-supervised learning for CTR prediction is still an open question, since current works on this line are only preliminary and rudimentary. To this end, we propose a Model-agnostic pretraining (MAP) framework that applies feature corruption and recovery on multi-field categorical data, and more specifically, we derive two practical algorithms: masked feature prediction (MFP) and replaced feature detection (RFD). MFP digs into feature interactions within each instance through masking and predicting a small portion of input features, and introduces noise contrastive estimation (NCE) to handle large feature spaces. RFD further turns MFP into a binary classification mode through replacing and detecting changes in input features, making it even simpler and more effective for CTR pretraining. Our extensive experiments on two real-world large-scale datasets (i.e., Avazu, Criteo) demonstrate the advantages of these two methods on several strong backbones (e.g., DCNv2, DeepFM), and achieve new state-of-the-art performance in terms of both effectiveness and efficiency for CTR prediction.
Learning Strong Graph Neural Networks with Weak Information
Venue: Conference KDD 2023
Year: 2023

Graph Neural Networks (GNNs) have exhibited impressive performance in many graph learning tasks. Nevertheless, the performance of GNNs can deteriorate when the input graph data suffer from weak information, i.e., incomplete structure, incomplete features, and insufficient labels. Most prior studies, which attempt to learn from the graph data with a specific type of weak information, are far from effective in dealing with the scenario where diverse data deficiencies exist and mutually affect each other. To fill the gap, in this paper, we aim to develop an effective and principled approach to the problem of graph learning with weak information (GLWI). Based on the findings from our empirical analysis, we derive two design focal points for solving the problem of GLWI, i.e., enabling long-range propagation in GNNs and allowing information propagation to those stray nodes isolated from the largest connected component. Accordingly, we propose D$^2$PT, a dual-channel GNN framework that performs long-range information propagation not only on the input graph with incomplete structure, but also on a global graph that encodes global semantic similarities. We further develop a prototype contrastive alignment algorithm that aligns the class-level prototypes learned from two channels, such that the two different information propagation processes can mutually benefit from each other and the finally learned model can well handle the GLWI problem. Extensive experiments on eight real-world benchmark datasets demonstrate the effectiveness and efficiency of our proposed methods in various GLWI scenarios.
WebGLM: Towards An Efficient Web-Enhanced Question Answering System with Human Preferences
Venue: Conference KDD 2023
Year: 2023

We present WebGLM, a web-enhanced question-answering system based on the General Language Model (GLM). Its goal is to augment a pre-trained large language model (LLM) with web search and retrieval capabilities while being efficient for real-world deployments. To achieve this, we develop WebGLM with strategies for the LLM-augmented retriever, bootstrapped generator, and human preference-aware scorer. Specifically, we identify and address the limitations of WebGPT (OpenAI), through which WebGLM is enabled with accuracy, efficiency, and cost-effectiveness advantages. In addition, we propose systematic criteria for evaluating web-enhanced QA systems. We conduct multi-dimensional human evaluation and quantitative ablation studies, which suggest the outperformance of the proposed WebGLM designs over existing systems. WebGLM with the 10-billion-parameter GLM (10B) is shown to perform better than the similar-sized WebGPT (13B) and even comparably to WebGPT (175B) in human evaluation. The code, demo, and data are at \url{https://github.com/THUDM/WebGLM}.
Using Motif Transitions for Temporal Graph Generation
Venue: Conference KDD 2023
Year: 2023

Graph generative models are highly important for sharing surrogate data and benchmarking purposes. Real-world complex systems often exhibit dynamic nature, where the interactions among nodes change over time in the form of a temporal network. Most temporal network generation models extend the static graph generation models by incorporating temporality in the generation process. More recently, temporal motifs are used to generate temporal networks with better success. However, existing models are often restricted to a small set of predefined motif patterns due to the high computational cost of counting temporal motifs. In this work, we develop a practical temporal graph generator, Motif Transition Model (MTM), to generate synthetic temporal networks with realistic global and local features. Our key idea is modeling the arrival of new events as temporal motif transition processes. We first calculate the transition properties from the input graph and then simulate the motif transition processes based on the transition probabilities and transition rates. We demonstrate that our model consistently outperforms the baselines with respect to preserving various global and local temporal graph statistics and runtime performance.