OpenRaiser/Intern-Atlas huggingface dataset:
General Debiasing for Graph-based Collaborative Filtering via Adversarial Graph Dropout
Venue: Conference WWW 2024
Year: 2024

Graph neural networks (GNNs) have shown impressive performance in recommender systems, particularly in collaborative filtering (CF). The key lies in aggregating neighborhood information on a user-item interaction graph to enhance user/item representations. However, we have discovered that this aggregation mechanism comes with a drawback, which amplifies biases present in the interaction graph. For instance, a user's interactions with items can be driven by both unbiased true interest and various biased factors like item popularity or exposure. However, the current aggregation approach combines all information, both biased and unbiased, leading to biased representation learning. Consequently, graph-based recommenders can learn distorted views of users/items, hindering the modeling of their true preferences and generalizations. To address this issue, we introduce a novel framework called Adversarial Graph Dropout (AdvDrop). It differentiates between unbiased and biased interactions, enabling unbiased representation learning. For each user/item, AdvDrop employs adversarial learning to split the neighborhood into two views: one with bias-mitigated interactions and the other with bias-aware interactions. After view-specific aggregation, AdvDrop ensures that the bias-mitigated and bias-aware representations remain invariant, shielding them from the influence of bias. We validate AdvDrop's effectiveness on five public datasets that cover both general and specific biases, demonstrating significant improvements. Furthermore, our method exhibits meaningful separation of subgraphs and achieves unbiased representations for graph-based CF models, as revealed by in-depth analysis. Our code is publicly available at https://github.com/Arthurma71/AdvDrop.
Prompt-enhanced Federated Content Representation Learning for Cross-domain Recommendation
Venue: Conference WWW 2024
Year: 2024

Cross-domain Recommendation (CDR) as one of the effective techniques in alleviating the data sparsity issues has been widely studied in recent years. However, previous works may cause domain privacy leakage since they necessitate the aggregation of diverse domain data into a centralized server during the training process. Though several studies have conducted privacy preserving CDR via Federated Learning (FL), they still have the following limitations: 1) They need to upload users' personal information to the central server, posing the risk of leaking user privacy. 2) Existing federated methods mainly rely on atomic item IDs to represent items, which prevents them from modeling items in a unified feature space, increasing the challenge of knowledge transfer among domains. 3) They are all based on the premise of knowing overlapped users between domains, which proves impractical in real-world applications. To address the above limitations, we focus on Privacy-preserving Cross-domain Recommendation (PCDR) and propose PFCR as our solution. For Limitation 1, we develop a FL schema by exclusively utilizing users' interactions with local clients and devising an encryption method for gradient encryption. For Limitation 2, we model items in a universal feature space by their description texts. For Limitation 3, we initially learn federated content representations, harnessing the generality of natural language to establish bridges between domains. Subsequently, we craft two prompt fine-tuning strategies to tailor the pre-trained model to the target domain. Extensive experiments on two real-world datasets demonstrate the superiority of our PFCR method compared to the SOTA approaches.
On Truthful Item-Acquiring Mechanisms for Reward Maximization
Venue: Conference WWW 2024
Year: 2024

In this research, we study the problem that a collector acquires items from the owner based on the item qualities the owner declares and an independent appraiser's assessments. The owner is interested in maximizing the probability that the collector acquires the items and is the only one who knows the items' factual quality. The appraiser performs her duties with impartiality, but her assessment may be subject to random noises, so it may not accurately reflect the factual quality of the items. The main challenge lies in devising mechanisms that prompt the owner to reveal accurate information, thereby optimizing the collector's expected reward. We consider the menu size of mechanisms as a measure of their practicability and study its impact on the attainable expected reward. For the single-item setting, we design optimal mechanisms with a monotone increasing menu size. Although the reward gap between the simplest and optimal mechanisms is bounded, we show that simple mechanisms with a small menu size cannot ensure any positive fraction of the optimal reward of mechanisms with a larger menu size. For the multi-item setting, we show that an ordinal mechanism that only takes the owner's ordering of the items as input is not incentive-compatible. We then propose a set of Union mechanisms that combine single-item mechanisms. Moreover, we run experiments to examine these mechanisms' robustness against the independent appraiser's assessment accuracy and the items' acquiring rate.
Trajectory-wise Iterative Reinforcement Learning Framework for Auto-bidding
Venue: Conference WWW 2024
Year: 2024

In online advertising, advertisers participate in ad auctions to acquire ad opportunities, often by utilizing auto-bidding tools provided by demand-side platforms (DSPs). The current auto-bidding algorithms typically employ reinforcement learning (RL). However, due to safety concerns, most RL-based auto-bidding policies are trained in simulation, leading to a performance degradation when deployed in online environments. To narrow this gap, we can deploy multiple auto-bidding agents in parallel to collect a large interaction dataset. Offline RL algorithms can then be utilized to train a new policy. The trained policy can subsequently be deployed for further data collection, resulting in an iterative training framework, which we refer to as iterative offline RL. In this work, we identify the performance bottleneck of this iterative offline RL framework, which originates from the ineffective exploration and exploitation caused by the inherent conservatism of offline RL algorithms. To overcome this bottleneck, we propose Trajectory-wise Exploration and Exploitation (TEE), which introduces a novel data collecting and data utilization method for iterative offline RL from a trajectory perspective. Furthermore, to ensure the safety of online exploration while preserving the dataset quality for TEE, we propose Safe Exploration by Adaptive Action Selection (SEAS). Both offline experiments and real-world experiments on Alibaba display advertising platform demonstrate the effectiveness of our proposed method.
GNNShap: Scalable and Accurate GNN Explanation using Shapley Values
Venue: Conference WWW 2024
Year: 2024

Graph neural networks (GNNs) are popular machine learning models for graphs with many applications across scientific domains. However, GNNs are considered black box models, and it is challenging to understand how the model makes predictions. Game theoric Shapley value approaches are popular explanation methods in other domains but are not well-studied for graphs. Some studies have proposed Shapley value based GNN explanations, yet they have several limitations: they consider limited samples to approximate Shapley values; some mainly focus on small and large coalition sizes, and they are an order of magnitude slower than other explanation methods, making them inapplicable to even moderate-size graphs. In this work, we propose GNNShap, which provides explanations for edges since they provide more natural explanations for graphs and more fine-grained explanations. We overcome the limitations by sampling from all coalition sizes, parallelizing the sampling on GPUs, and speeding up model predictions by batching. GNNShap gives better fidelity scores and faster explanations than baselines on real-world datasets. The code is available at https://github.com/HipGraph/GNNShap.
Knowledge-Augmented Large Language Models for Personalized Contextual Query Suggestion
Venue: Conference WWW 2024
Year: 2024

Large Language Models (LLMs) excel at tackling various natural language tasks. However, due to the significant costs involved in re-training or fine-tuning them, they remain largely static and difficult to personalize. Nevertheless, a variety of applications could benefit from generations that are tailored to users' preferences, goals, and knowledge. Among them is web search, where knowing what a user is trying to accomplish, what they care about, and what they know can lead to improved search experiences. In this work, we propose a novel and general approach that augments an LLM with relevant context from users' interaction histories with a search engine in order to personalize its outputs. Specifically, we construct an entity-centric knowledge store for each user based on their search and browsing activities on the web, which is then leveraged to provide contextually relevant LLM prompt augmentations. This knowledge store is light-weight, since it only produces user-specific aggregate projections of interests and knowledge onto public knowledge graphs, and leverages existing search log infrastructure, thereby mitigating the privacy, compliance, and scalability concerns associated with building deep user profiles for personalization. We validate our approach on the task of contextual query suggestion, which requires understanding not only the user's current search context but also what they historically know and care about. Through a number of experiments based on human evaluation, we show that our approach is significantly better than several other LLM-powered baselines, generating query suggestions that are contextually more relevant, personalized, and useful.
Data Exchange Markets via Utility Balancing
Venue: Conference WWW 2024
Year: 2024

This paper explores the design of a balanced data-sharing marketplace for entities with heterogeneous datasets and machine learning models that they seek to refine using data from other agents. The goal of the marketplace is to encourage participation for data sharing in the presence of such heterogeneity. Our market design approach for data sharing focuses on interim utility balance, where participants contribute and receive equitable utility from refinement of their models. We present such a market model for which we study computational complexity, solution existence, and approximation algorithms for welfare maximization and core stability. We finally support our theoretical insights with simulations on a mean estimation task inspired by road traffic delay estimation.
Graph-Skeleton: ~1% Nodes are Sufficient to Represent Billion-Scale Graph
Venue: Conference WWW 2024
Year: 2024

Due to the ubiquity of graph data on the web, web graph mining has become a hot research spot. Nonetheless, the prevalence of large-scale web graphs in real applications poses significant challenges to storage, computational capacity and graph model design. Despite numerous studies to enhance the scalability of graph models, a noticeable gap remains between academic research and practical web graph mining applications. One major cause is that in most industrial scenarios, only a small part of nodes in a web graph are actually required to be analyzed, where we term these nodes as target nodes, while others as background nodes. In this paper, we argue that properly fetching and condensing the background nodes from massive web graph data might be a more economical shortcut to tackle the obstacles fundamentally. To this end, we make the first attempt to study the problem of massive background nodes compression for target nodes classification. Through extensive experiments, we reveal two critical roles played by the background nodes in target node classification: enhancing structural connectivity between target nodes, and feature correlation with target nodes. Followingthis, we propose a novel Graph-Skeleton1 model, which properly fetches the background nodes, and further condenses the semantic and topological information of background nodes within similar target-background local structures. Extensive experiments on various web graph datasets demonstrate the effectiveness and efficiency of the proposed method. In particular, for MAG240M dataset with 0.24 billion nodes, our generated skeleton graph achieves highly comparable performance while only containing 1.8% nodes of the original graph.
Bridging or Breaking: Impact of Intergroup Interactions on Religious Polarization
Venue: Conference WWW 2024
Year: 2024

While exposure to diverse viewpoints may reduce polarization, it can also have a backfire effect and exacerbate polarization when the discussion is adversarial. Here, we examine the question whether intergroup interactions around important events affect polarization between majority and minority groups in social networks. We compile data on the religious identity of nearly 700,000 Indian Twitter users engaging in COVID-19-related discourse during 2020. We introduce a new measure for an individual's group conformity based on contextualized embeddings of tweet text, which helps us assess polarization between religious groups. We then use a meta-learning framework to examine heterogeneous treatment effects of intergroup interactions on an individual's group conformity in the light of communal, political, and socio-economic events. We find that for political and social events, intergroup interactions reduce polarization. This decline is weaker for individuals at the extreme who already exhibit high conformity to their group. In contrast, during communal events, intergroup interactions can increase group conformity. Finally, we decompose the differential effects across religious groups in terms of emotions and topics of discussion. The results show that the dynamics of religious polarization are sensitive to the context and have important implications for understanding the role of intergroup interactions.
Macro Graph Neural Networks for Online Billion-Scale Recommender Systems
Venue: Conference WWW 2024
Year: 2024

Predicting Click-Through Rate (CTR) in billion-scale recommender systems poses a long-standing challenge for Graph Neural Networks (GNNs) due to the overwhelming computational complexity involved in aggregating billions of neighbors. To tackle this, GNN-based CTR models usually sample hundreds of neighbors out of the billions to facilitate efficient online recommendations. However, sampling only a small portion of neighbors results in a severe sampling bias and the failure to encompass the full spectrum of user or item behavioral patterns. To address this challenge, we name the conventional user-item recommendation graph as "micro recommendation graph" and introduce a more suitable MAcro Recommendation Graph (MAG) for billion-scale recommendations. MAG resolves the computational complexity problems in the infrastructure by reducing the node count from billions to hundreds. Specifically, MAG groups micro nodes (users and items) with similar behavior patterns to form macro nodes. Subsequently, we introduce tailored Macro Graph Neural Networks (MacGNN) to aggregate information on a macro level and revise the embeddings of macro nodes. MacGNN has already served Taobao's homepage feed for two months, providing recommendations for over one billion users. Extensive offline experiments on three public benchmark datasets and an industrial dataset present that MacGNN significantly outperforms twelve CTR baselines while remaining computationally efficient. Besides, online A/B tests confirm MacGNN's superiority in billion-scale recommender systems.
Global News Synchrony and Diversity During the Start of the COVID-19 Pandemic
Venue: Conference WWW 2024
Year: 2024

News coverage profoundly affects how countries and individuals behave in international relations. Yet, we have little empirical evidence of how news coverage varies across countries. To enable studies of global news coverage, we develop an efficient computational methodology that comprises three components: (i) a transformer model to estimate multilingual news similarity; (ii) a global event identification system that clusters news based on a similarity network of news articles; and (iii) measures of news synchrony across countries and news diversity within a country, based on country-specific distributions of news coverage of the global events. Each component achieves state-of-the art performance, scaling seamlessly to massive datasets of millions of news articles. We apply the methodology to 60 million news articles published globally between January 1 and June 30, 2020, across 124 countries and 10 languages, detecting 4357 news events. We identify the factors explaining diversity and synchrony of news coverage across countries. Our study reveals that news media tend to cover a more diverse set of events in countries with larger Internet penetration, more official languages, larger religious diversity, higher economic inequality, and larger populations. Coverage of news events is more synchronized between countries that not only actively participate in commercial and political relations -- such as, pairs of countries with high bilateral trade volume, and countries that belong to the NATO military alliance or BRICS group of major emerging economies -- but also countries that share certain traits: an official language, high GDP, and high democracy indices.
LARA: A Light and Anti-overfitting Retraining Approach for Unsupervised Time Series Anomaly Detection
Venue: Conference WWW 2024
Year: 2024

Most of current anomaly detection models assume that the normal pattern remains same all the time. However, the normal patterns of Web services change dramatically and frequently. The model trained on old-distribution data is outdated after such changes. Retraining the whole model every time is expensive. Besides, at the beginning of normal pattern changes, there is not enough observation data from the new distribution. Retraining a large neural network model with limited data is vulnerable to overfitting. Thus, we propose a Light and Anti-overfitting Retraining Approach (LARA) for deep variational auto-encoder based time series anomaly detection methods (VAEs). This work aims to make three novel contributions: 1) the retraining process is formulated as a convex problem and can converge at a fast rate as well as prevent overfitting; 2) designing a ruminate block, which leverages the historical data without the need to store them; 3) mathematically proving that when fine-tuning the latent vector and reconstructed data, the linear formations can achieve the least adjusting errors between the ground truths and the fine-tuned ones. Moreover, we have performed many experiments to verify that retraining LARA with even 43 time slots of data from new distribution can result in its competitive F1 Score in comparison with the state-of-the-art anomaly detection models trained with sufficient data. Besides, we verify its light overhead.
Link Recommendation to Augment Influence Diffusion with Provable Guarantees
Venue: Conference WWW 2024
Year: 2024

Link recommendation systems in online social networks (OSNs), such as Facebook's ``People You May Know'', Twitter's ``Who to Follow'', and Instagram's ``Suggested Accounts'', facilitate the formation of new connections among users. This paper addresses the challenge of link recommendation for the purpose of social influence maximization. In particular, given a graph $G$ and the seed set $S$, our objective is to select $k$ edges that connect seed nodes and ordinary nodes to optimize the influence dissemination of the seed set. This problem, referred to as influence maximization with augmentation (IMA), has been proven to be NP-hard. In this paper, we propose an algorithm, namely \textsf{AIS}, consisting of an efficient estimator for augmented influence estimation and an accelerated sampling approach. \textsf{AIS} provides a $(1-1/\mathrm{e}-\varepsilon)$-approximate solution with a high probability of $1-δ$, and runs in $O(k^2 (m+n) \log (n / δ) / \varepsilon^2 + k \left|E_{\mathcal{C}}\right|)$ time assuming that the influence of any singleton node is smaller than that of the seed set. To the best of our knowledge, this is the first algorithm that can be implemented on large graphs containing millions of nodes while preserving strong theoretical guarantees. We conduct extensive experiments to demonstrate the effectiveness and efficiency of our proposed algorithm.
BOND: Bootstrapping From-Scratch Name Disambiguation with Multi-task Promoting
Venue: Conference WWW 2024
Year: 2024

From-scratch name disambiguation is an essential task for establishing a reliable foundation for academic platforms. It involves partitioning documents authored by identically named individuals into groups representing distinct real-life experts. Canonically, the process is divided into two decoupled tasks: locally estimating the pairwise similarities between documents followed by globally grouping these documents into appropriate clusters. However, such a decoupled approach often inhibits optimal information exchange between these intertwined tasks. Therefore, we present BOND, which bootstraps the local and global informative signals to promote each other in an end-to-end regime. Specifically, BOND harnesses local pairwise similarities to drive global clustering, subsequently generating pseudo-clustering labels. These global signals further refine local pairwise characterizations. The experimental results establish BOND's superiority, outperforming other advanced baselines by a substantial margin. Moreover, an enhanced version, BOND+, incorporating ensemble and post-match techniques, rivals the top methods in the WhoIsWho competition.
A Quasi-Wasserstein Loss for Learning Graph Neural Networks
Venue: Conference WWW 2024
Year: 2024

When learning graph neural networks (GNNs) in node-level prediction tasks, most existing loss functions are applied for each node independently, even if node embeddings and their labels are non-i.i.d. because of their graph structures. To eliminate such inconsistency, in this study we propose a novel Quasi-Wasserstein (QW) loss with the help of the optimal transport defined on graphs, leading to new learning and prediction paradigms of GNNs. In particular, we design a ``Quasi-Wasserstein'' distance between the observed multi-dimensional node labels and their estimations, optimizing the label transport defined on graph edges. The estimations are parameterized by a GNN in which the optimal label transport may determine the graph edge weights optionally. By reformulating the strict constraint of the label transport to a Bregman divergence-based regularizer, we obtain the proposed Quasi-Wasserstein loss associated with two efficient solvers learning the GNN together with optimal label transport. When predicting node labels, our model combines the output of the GNN with the residual component provided by the optimal label transport, leading to a new transductive prediction paradigm. Experiments show that the proposed QW loss applies to various GNNs and helps to improve their performance in node-level classification and regression tasks. The code of this work can be found at \url{https://github.com/SDS-Lab/QW_Loss}.