OpenRaiser/Intern-Atlas huggingface dataset:
Denoising Diffusion Recommender Model
Venue: Conference SIGIR 2024
Year: 2024

Recommender systems often grapple with noisy implicit feedback. Most studies alleviate the noise issues from data cleaning perspective such as data resampling and reweighting, but they are constrained by heuristic assumptions. Another denoising avenue is from model perspective, which proactively injects noises into user-item interactions and enhances the intrinsic denoising ability of models. However, this kind of denoising process poses significant challenges to the recommender model's representation capacity to capture noise patterns. To address this issue, we propose Denoising Diffusion Recommender Model (DDRM), which leverages multi-step denoising process of diffusion models to robustify user and item embeddings from any recommender models. DDRM injects controlled Gaussian noises in the forward process and iteratively removes noises in the reverse denoising process, thereby improving embedding robustness against noisy feedback. To achieve this target, the key lies in offering appropriate guidance to steer the reverse denoising process and providing a proper starting point to start the forward-reverse process during inference. In particular, we propose a dedicated denoising module that encodes collaborative information as denoising guidance. Besides, in the inference stage, DDRM utilizes the average embeddings of users' historically liked items as the starting point rather than using pure noise since pure noise lacks personalization, which increases the difficulty of the denoising process. Extensive experiments on three datasets with three representative backend recommender models demonstrate the effectiveness of DDRM.
Contrast then Memorize: Semantic Neighbor Retrieval-Enhanced Inductive Multimodal Knowledge Graph Completion
Venue: Conference SIGIR 2024
Year: 2024

A large number of studies have emerged for Multimodal Knowledge Graph Completion (MKGC) to predict the missing links in MKGs. However, fewer studies have been proposed to study the inductive MKGC (IMKGC) involving emerging entities unseen during training. Existing inductive approaches focus on learning textual entity representations, which neglect rich semantic information in visual modality. Moreover, they focus on aggregating structural neighbors from existing KGs, which of emerging entities are usually limited. However, the semantic neighbors are decoupled from the topology linkage and usually imply the true target entity. In this paper, we propose the IMKGC task and a semantic neighbor retrieval-enhanced IMKGC framework CMR, where the contrast brings the helpful semantic neighbors close, and then the memorize supports semantic neighbor retrieval to enhance inference. Specifically, we first propose a unified cross-modal contrastive learning to simultaneously capture the textual-visual and textual-textual correlations of query-entity pairs in a unified representation space. The contrastive learning increases the similarity of positive query-entity pairs, therefore making the representations of helpful semantic neighbors close. Then, we explicitly memorize the knowledge representations to support the semantic neighbor retrieval. At test time, we retrieve the nearest semantic neighbors and interpolate them to the query-entity similarity distribution to augment the final prediction. Extensive experiments validate the effectiveness of CMR on three inductive MKGC datasets. Codes are available at https://github.com/OreOZhao/CMR.
TRAD: Enhancing LLM Agents with Step-Wise Thought Retrieval and Aligned Decision
Venue: Conference SIGIR 2024
Year: 2024

Numerous large language model (LLM) agents have been built for different tasks like web navigation and online shopping due to LLM's wide knowledge and text-understanding ability. Among these works, many of them utilize in-context examples to achieve generalization without the need for fine-tuning, while few of them have considered the problem of how to select and effectively utilize these examples. Recently, methods based on trajectory-level retrieval with task meta-data and using trajectories as in-context examples have been proposed to improve the agent's overall performance in some sequential decision making tasks. However, these methods can be problematic due to plausible examples retrieved without task-specific state transition dynamics and long input with plenty of irrelevant context. In this paper, we propose a novel framework (TRAD) to address these issues. TRAD first conducts Thought Retrieval, achieving step-level demonstration selection via thought matching, leading to more helpful demonstrations and less irrelevant input noise. Then, TRAD introduces Aligned Decision, complementing retrieved demonstration steps with their previous or subsequent steps, which enables tolerance for imperfect thought and provides a choice for balance between more context and less noise. Extensive experiments on ALFWorld and Mind2Web benchmarks show that TRAD not only outperforms state-of-the-art models but also effectively helps in reducing noise and promoting generalization. Furthermore, TRAD has been deployed in real-world scenarios of a global business insurance company and improves the success rate of robotic process automation.
Img2Loc: Revisiting Image Geolocalization using Multi-modality Foundation Models and Image-based Retrieval-Augmented Generation
Venue: Conference SIGIR 2024
Year: 2024

Geolocating precise locations from images presents a challenging problem in computer vision and information retrieval.Traditional methods typically employ either classification, which dividing the Earth surface into grid cells and classifying images accordingly, or retrieval, which identifying locations by matching images with a database of image-location pairs. However, classification-based approaches are limited by the cell size and cannot yield precise predictions, while retrieval-based systems usually suffer from poor search quality and inadequate coverage of the global landscape at varied scale and aggregation levels. To overcome these drawbacks, we present Img2Loc, a novel system that redefines image geolocalization as a text generation task. This is achieved using cutting-edge large multi-modality models like GPT4V or LLaVA with retrieval augmented generation. Img2Loc first employs CLIP-based representations to generate an image-based coordinate query database. It then uniquely combines query results with images itself, forming elaborate prompts customized for LMMs. When tested on benchmark datasets such as Im2GPS3k and YFCC4k, Img2Loc not only surpasses the performance of previous state-of-the-art models but does so without any model training.
Interest Clock: Time Perception in Real-Time Streaming Recommendation System
Venue: Conference SIGIR 2024
Year: 2024

User preferences follow a dynamic pattern over a day, e.g., at 8 am, a user might prefer to read news, while at 8 pm, they might prefer to watch movies. Time modeling aims to enable recommendation systems to perceive time changes to capture users' dynamic preferences over time, which is an important and challenging problem in recommendation systems. Especially, streaming recommendation systems in the industry, with only available samples of the current moment, present greater challenges for time modeling. There is still a lack of effective time modeling methods for streaming recommendation systems. In this paper, we propose an effective and universal method Interest Clock to perceive time information in recommendation systems. Interest Clock first encodes users' time-aware preferences into a clock (hour-level personalized features) and then uses Gaussian distribution to smooth and aggregate them into the final interest clock embedding according to the current time for the final prediction. By arming base models with Interest Clock, we conduct online A/B tests, obtaining +0.509% and +0.758% improvements on user active days and app duration respectively. Besides, the extended offline experiments show improvements as well. Interest Clock has been deployed on Douyin Music App.
Graph Signal Diffusion Model for Collaborative Filtering
Venue: Conference SIGIR 2024
Year: 2024

Collaborative filtering is a critical technique in recommender systems. It has been increasingly viewed as a conditional generative task for user feedback data, where newly developed diffusion model shows great potential. However, existing studies on diffusion model lack effective solutions for modeling implicit feedback. Particularly, the standard isotropic diffusion process overlooks correlation between items, misaligned with the graphical structure of the interaction space. Meanwhile, Gaussian noise destroys personalized information in a user's interaction vector, causing difficulty in its reconstruction. In this paper, we adapt standard diffusion model and propose a novel Graph Signal Diffusion Model for Collaborative Filtering (named GiffCF). To better represent the correlated distribution of user-item interactions, we define a generalized diffusion process using heat equation on the item-item similarity graph. Our forward process smooths interaction signals with an advanced family of graph filters, introducing the graph adjacency as beneficial prior knowledge for recommendation. Our reverse process iteratively refines and sharpens latent signals in a noise-free manner, where the updates are conditioned on the user's history and computed from a carefully designed two-stage denoiser, leading to high-quality reconstruction. Finally, through extensive experiments, we show that GiffCF effectively leverages the advantages of both diffusion model and graph signal processing, and achieves state-of-the-art performance on three benchmark datasets.
Context-oriented web video tag recommendation
Venue: Conference WWW 2010
Year: 2010

Tag recommendation is a common way to enrich the textual annotation of multimedia contents. However, state-of-the-art recommendation methods are built upon the pair-wised tag relevance, which hardly capture the context of the web video, i.e., when who are doing what at where. In this paper we propose the context-oriented tag recommendation (CtextR) approach, which expands tags for web videos under the context-consistent constraint. Given a web video, CtextR first collects the multi-form WWW resources describing the same event with the video, which produce an informative and consistent context; and then, the tag recommendation is conducted based on the obtained context. Experiments on an 80,031 web video collection show CtextR recommends various relevant tags to web videos. Moreover, the enriched tags improve the performance of web video categorization.
Using a model of social dynamics to predict popularity of news
Venue: Conference WWW 2010
Year: 2010

Popularity of content in social media is unequally distributed, with some items receiving a disproportionate share of attention from users. Predicting which newly-submitted items will become popular is critically important for both companies that host social media sites and their users. Accurate and timely prediction would enable the companies to maximize revenue through differential pricing for access to content or ad placement. Prediction would also give consumers an important tool for filtering the ever-growing amount of content. Predicting popularity of content in social media, however, is challenging due to the complex interactions among content quality, how the social media site chooses to highlight content, and influence among users. While these factors make it difficult to predict popularity \emph{a priori}, we show that stochastic models of user behavior on these sites allows predicting popularity based on early user reactions to new content. By incorporating aspects of the web site design, such models improve on predictions based on simply extrapolating from the early votes. We validate this claim on the social news portal Digg using a previously-developed model of social voting based on the Digg user interface.
Empirical comparison of algorithms for network community detection
Venue: Conference WWW 2010
Year: 2010

Detecting clusters or communities in large real-world graphs such as large social or information networks is a problem of considerable interest. In practice, one typically chooses an objective function that captures the intuition of a network cluster as set of nodes with better internal connectivity than external connectivity, and then one applies approximation algorithms or heuristics to extract sets of nodes that are related to the objective function and that "look like" good communities for the application of interest. In this paper, we explore a range of network community detection methods in order to compare them and to understand their relative performance and the systematic biases in the clusters they identify. We evaluate several common objective functions that are used to formalize the notion of a network community, and we examine several different classes of approximation algorithms that aim to optimize such objective functions. In addition, rather than simply fixing an objective and asking for an approximation to the best cluster of any size, we consider a size-resolved version of the optimization problem. Considering community quality as a function of its size provides a much finer lens with which to examine community detection algorithms, since objective functions and approximation algorithms often have non-obvious size-dependent behavior.
Mark my words!: linguistic style accommodation in social media
Venue: Conference WWW 2011
Year: 2011

The psycholinguistic theory of communication accommodation accounts for the general observation that participants in conversations tend to converge to one another's communicative behavior: they coordinate in a variety of dimensions including choice of words, syntax, utterance length, pitch and gestures. In its almost forty years of existence, this theory has been empirically supported exclusively through small-scale or controlled laboratory studies. Here we address this phenomenon in the context of Twitter conversations. Undoubtedly, this setting is unlike any other in which accommodation was observed and, thus, challenging to the theory. Its novelty comes not only from its size, but also from the non real-time nature of conversations, from the 140 character length restriction, from the wide variety of social relation types, and from a design that was initially not geared towards conversation at all. Given such constraints, it is not clear a priori whether accommodation is robust enough to occur given the constraints of this new environment. To investigate this, we develop a probabilistic framework that can model accommodation and measure its effects. We apply it to a large Twitter conversational dataset specifically developed for this task. This is the first time the hypothesis of linguistic style accommodation has been examined (and verified) in a large scale, real world setting. Furthermore, when investigating concepts such as stylistic influence and symmetry of accommodation, we discover a complexity of the phenomenon which was never observed before. We also explore the potential relation between stylistic influence and network features commonly associated with social status.
The impact of visual appearance on user response in online display advertising
Venue: Conference WWW 2012
Year: 2012

Display advertising has been a significant source of revenue for publishers and ad networks in online advertising ecosystem. One of the main goals in display advertising is to maximize user response rate for advertising campaigns, such as click through rates (CTR) or conversion rates. Although in the online advertising industry we believe that the visual appearance of ads (creatives) matters for propensity of user response, there is no published work so far to address this topic via a systematic data-driven approach. In this paper we quantitatively study the relationship between the visual appearance and performance of creatives using large scale data in the world's largest display ads exchange system, RightMedia. We designed a set of 43 visual features, some of which are novel and some are inspired by related work. We extracted these features from real creatives served on RightMedia. We also designed and conducted a series of experiments to evaluate the effectiveness of visual features for CTR prediction, ranking and performance classification. Based on the evaluation results, we selected a subset of features that have the most important impact on CTR. We believe that the findings presented in this paper will be very useful for the online advertising industry in designing high-performance creatives. It also provides the research community with the first ever data set, initial insights into visual appearance's effect on user response propensity, and evaluation benchmarks for further study.
The role of social networks in information diffusion
Venue: Conference WWW 2012
Year: 2012

Online social networking technologies enable individuals to simultaneously share information with any number of peers. Quantifying the causal effect of these technologies on the dissemination of information requires not only identification of who influences whom, but also of whether individuals would still propagate information in the absence of social signals about that information. We examine the role of social networks in online information diffusion with a large-scale field experiment that randomizes exposure to signals about friends' information sharing among 253 million subjects in situ. Those who are exposed are significantly more likely to spread information, and do so sooner than those who are not exposed. We further examine the relative role of strong and weak ties in information propagation. We show that, although stronger ties are individually more influential, it is the more abundant weak ties who are responsible for the propagation of novel information. This suggests that weak ties may play a more dominant role in the dissemination of information online than currently believed.
Crowdsourcing with endogenous entry
Venue: Conference WWW 2012
Year: 2012

We investigate the design of mechanisms to incentivize high quality in crowdsourcing environments with strategic agents, when entry is an endogenous, strategic choice. Modeling endogenous entry in crowdsourcing is important because there is a nonzero cost to making a contribution of any quality which can be avoided by not participating, and indeed many sites based on crowdsourced content do not have adequate participation. We use a mechanism with monotone, rank-based, rewards in a model where agents strategically make participation and quality choices to capture a wide variety of crowdsourcing environments, ranging from conventional crowdsourcing contests to crowdsourced content as in online Q&A forums. We first explicitly construct the unique mixed-strategy equilibrium for such monotone rank-order mechanisms, and use these participation probabilities and quality distribution to address the design of incentives for two kinds of rewards that arise in crowdsourcing. We first show that for attention rewards as in crowdsourced content, the entire equilibrium distribution improves when the rewards for every rank but the last are as high as possible. In particular, when producing the lowest quality content has low cost, the optimal mechanism displays all but the worst contribution. We next investigate settings where there is a total reward that can be arbitrarily distributed amongst all participants, as in crowdsourcing contests. Unlike with exogenous entry, here the expected number of participants can be increased by subsidizing entry, which could potentially improve the expected quality of the best contribution. However, we show that free entry is dominated by taxing entry- making all entrants pay a small fee, which is rebated to the winner along with whatever rewards were already assigned, can improve the quality of the best contribution over a winner-take-all contest with no taxes.
Dynamical classes of collective attention in twitter
Venue: Conference WWW 2012
Year: 2012

Micro-blogging systems such as Twitter expose digital traces of social discourse with an unprecedented degree of resolution of individual behaviors. They offer an opportunity to investigate how a large-scale social system responds to exogenous or endogenous stimuli, and to disentangle the temporal, spatial and topical aspects of users' activity. Here we focus on spikes of collective attention in Twitter, and specifically on peaks in the popularity of hashtags. Users employ hashtags as a form of social annotation, to define a shared context for a specific event, topic, or meme. We analyze a large-scale record of Twitter activity and find that the evolution of hastag popularity over time defines discrete classes of hashtags. We link these dynamical classes to the events the hashtags represent and use text mining techniques to provide a semantic characterization of the hastag classes. Moreover, we track the propagation of hashtags in the Twitter social network and find that epidemic spreading plays a minor role in hastag popularity, which is mostly driven by exogenous factors.
Estimating the prevalence of deception in online review communities
Venue: Conference WWW 2012
Year: 2012

Consumers' purchase decisions are increasingly influenced by user-generated online reviews. Accordingly, there has been growing concern about the potential for posting "deceptive opinion spam" -- fictitious reviews that have been deliberately written to sound authentic, to deceive the reader. But while this practice has received considerable public attention and concern, relatively little is known about the actual prevalence, or rate, of deception in online review communities, and less still about the factors that influence it. We propose a generative model of deception which, in conjunction with a deception classifier, we use to explore the prevalence of deception in six popular online review communities: Expedia, Hotels.com, Orbitz, Priceline, TripAdvisor, and Yelp. We additionally propose a theoretical model of online reviews based on economic signaling theory, in which consumer reviews diminish the inherent information asymmetry between consumers and producers, by acting as a signal to a product's true, unknown quality. We find that deceptive opinion spam is a growing problem overall, but with different growth rates across communities. These rates, we argue, are driven by the different signaling costs associated with deception for each review community, e.g., posting requirements. When measures are taken to increase signaling cost, e.g., filtering reviews written by first-time reviewers, deception prevalence is effectively reduced.
Multiple spreaders affect the indirect influence on twitter
Venue: Conference WWW 2012
Year: 2012

Most studies on social influence have focused on direct influence, while another interesting question can be raised as whether indirect influence exists between two users who're not directly connected in the network and what affects such influence. In addition, the theory of \emph{complex contagion} tells us that more spreaders will enhance the indirect influence between two users. Our observation of intensity of indirect influence, propagated by $n$ parallel spreaders and quantified by retweeting probability on Twitter, shows that complex contagion is validated globally but is violated locally. In other words, the retweeting probability increases non-monotonically with some local drops.