OpenRaiser/Intern-Atlas huggingface dataset:
Leveraging Tripartite Interaction Information from Live Stream E-Commerce for Improving Product Recommendation
Venue: Conference KDD 2021
Year: 2021

Recently, a new form of online shopping becomes more and more popular, which combines live streaming with E-Commerce activity. The streamers introduce products and interact with their audiences, and hence greatly improve the performance of selling products. Despite of the successful applications in industries, the live stream E-commerce has not been well studied in the data science community. To fill this gap, we investigate this brand-new scenario and collect a real-world Live Stream E-Commerce (LSEC) dataset. Different from conventional E-commerce activities, the streamers play a pivotal role in the LSEC events. Hence, the key is to make full use of rich interaction information among streamers, users, and products. We first conduct data analysis on the tripartite interaction data and quantify the streamer's influence on users' purchase behavior. Based on the analysis results, we model the tripartite information as a heterogeneous graph, which can be decomposed to multiple bipartite graphs in order to better capture the influence. We propose a novel Live Stream E-Commerce Graph Neural Network framework (LSEC-GNN) to learn the node representations of each bipartite graph, and further design a multi-task learning approach to improve product recommendation. Extensive experiments on two real-world datasets with different scales show that our method can significantly outperform various baseline approaches.
Enhancing Taxonomy Completion with Concept Generation via Fusing Relational Representations
Venue: Conference KDD 2021
Year: 2021

Automatic construction of a taxonomy supports many applications in e-commerce, web search, and question answering. Existing taxonomy expansion or completion methods assume that new concepts have been accurately extracted and their embedding vectors learned from the text corpus. However, one critical and fundamental challenge in fixing the incompleteness of taxonomies is the incompleteness of the extracted concepts, especially for those whose names have multiple words and consequently low frequency in the corpus. To resolve the limitations of extraction-based methods, we propose GenTaxo to enhance taxonomy completion by identifying positions in existing taxonomies that need new concepts and then generating appropriate concept names. Instead of relying on the corpus for concept embeddings, GenTaxo learns the contextual embeddings from their surrounding graph-based and language-based relational information, and leverages the corpus for pre-training a concept name generator. Experimental results demonstrate that GenTaxo improves the completeness of taxonomies over existing methods.
Initialization Matters: Regularizing Manifold-informed Initialization for Neural Recommendation Systems
Venue: Conference KDD 2021
Year: 2021

Proper initialization is crucial to the optimization and the generalization of neural networks. However, most existing neural recommendation systems initialize the user and item embeddings randomly. In this work, we propose a new initialization scheme for user and item embeddings called Laplacian Eigenmaps with Popularity-based Regularization for Isolated Data (LEPORID). LEPORID endows the embeddings with information regarding multi-scale neighborhood structures on the data manifold and performs adaptive regularization to compensate for high embedding variance on the tail of the data distribution. Exploiting matrix sparsity, LEPORID embeddings can be computed efficiently. We evaluate LEPORID in a wide range of neural recommendation models. In contrast to the recent surprising finding that the simple K-nearest-neighbor (KNN) method often outperforms neural recommendation systems, we show that existing neural systems initialized with LEPORID often perform on par or better than KNN. To maximize the effects of the initialization, we propose the Dual-Loss Residual Recommendation (DLR2) network, which, when initialized with LEPORID, substantially outperforms both traditional and state-of-the-art neural recommender systems.
AsySQN: Faster Vertical Federated Learning Algorithms with Better Computation Resource Utilization
Venue: Conference KDD 2021
Year: 2021

Vertical federated learning (VFL) is an effective paradigm of training the emerging cross-organizational (e.g., different corporations, companies and organizations) collaborative learning with privacy preserving. Stochastic gradient descent (SGD) methods are the popular choices for training VFL models because of the low per-iteration computation. However, existing SGD-based VFL algorithms are communication-expensive due to a large number of communication rounds. Meanwhile, most existing VFL algorithms use synchronous computation which seriously hamper the computation resource utilization in real-world applications. To address the challenges of communication and computation resource utilization, we propose an asynchronous stochastic quasi-Newton (AsySQN) framework for VFL, under which three algorithms, i.e. AsySQN-SGD, -SVRG and -SAGA, are proposed. The proposed AsySQN-type algorithms making descent steps scaled by approximate (without calculating the inverse Hessian matrix explicitly) Hessian information convergence much faster than SGD-based methods in practice and thus can dramatically reduce the number of communication rounds. Moreover, the adopted asynchronous computation can make better use of the computation resource. We theoretically prove the convergence rates of our proposed algorithms for strongly convex problems. Extensive numerical experiments on real-word datasets demonstrate the lower communication costs and better computation resource utilization of our algorithms compared with state-of-the-art VFL algorithms.
AliCG: Fine-grained and Evolvable Conceptual Graph Construction for Semantic Search at Alibaba
Venue: Conference KDD 2021
Year: 2021

Conceptual graphs, which is a particular type of Knowledge Graphs, play an essential role in semantic search. Prior conceptual graph construction approaches typically extract high-frequent, coarse-grained, and time-invariant concepts from formal texts. In real applications, however, it is necessary to extract less-frequent, fine-grained, and time-varying conceptual knowledge and build taxonomy in an evolving manner. In this paper, we introduce an approach to implementing and deploying the conceptual graph at Alibaba. Specifically, We propose a framework called AliCG which is capable of a) extracting fine-grained concepts by a novel bootstrapping with alignment consensus approach, b) mining long-tail concepts with a novel low-resource phrase mining approach, c) updating the graph dynamically via a concept distribution estimation method based on implicit and explicit user behaviors. We have deployed the framework at Alibaba UC Browser. Extensive offline evaluation as well as online A/B testing demonstrate the efficacy of our approach.
ROD: Reception-aware Online Distillation for Sparse Graphs
Venue: Conference KDD 2021
Year: 2021

Graph neural networks (GNNs) have been widely used in many graph-based tasks such as node classification, link prediction, and node clustering. However, GNNs gain their performance benefits mainly from performing the feature propagation and smoothing across the edges of the graph, thus requiring sufficient connectivity and label information for effective propagation. Unfortunately, many real-world networks are sparse in terms of both edges and labels, leading to sub-optimal performance of GNNs. Recent interest in this sparse problem has focused on the self-training approach, which expands supervised signals with pseudo labels. Nevertheless, the self-training approach inherently cannot realize the full potential of refining the learning performance on sparse graphs due to the unsatisfactory quality and quantity of pseudo labels. In this paper, we propose ROD, a novel reception-aware online knowledge distillation approach for sparse graph learning. We design three supervision signals for ROD: multi-scale reception-aware graph knowledge, task-based supervision, and rich distilled knowledge, allowing online knowledge transfer in a peer-teaching manner. To extract knowledge concealed in the multi-scale reception fields, ROD explicitly requires individual student models to preserve different levels of locality information. For a given task, each student would predict based on its reception-scale knowledge, while simultaneously a strong teacher is established on-the-fly by combining multi-scale knowledge. Our approach has been extensively evaluated on 9 datasets and a variety of graph-based tasks, including node classification, link prediction, and node clustering. The result demonstrates that ROD achieves state-of-art performance and is more robust for the graph sparsity.
Learning Based Proximity Matrix Factorization for Node Embedding
Venue: Conference KDD 2021
Year: 2021

Node embedding learns a low-dimensional representation for each node in the graph. Recent progress on node embedding shows that proximity matrix factorization methods gain superb performance and scale to large graphs with millions of nodes. Existing approaches first define a proximity matrix and then learn the embeddings that fit the proximity by matrix factorization. Most existing matrix factorization methods adopt the same proximity for different tasks, while it is observed that different tasks and datasets may require different proximity, limiting their representation power. Motivated by this, we propose {\em Lemane}, a framework with trainable proximity measures, which can be learned to best suit the datasets and tasks at hand automatically. Our method is end-to-end, which incorporates differentiable SVD in the pipeline so that the parameters can be trained via backpropagation. However, this learning process is still expensive on large graphs. To improve the scalability, we train proximity measures only on carefully subsampled graphs, and then apply standard proximity matrix factorization on the original graph using the learned proximity. Note that, computing the learned proximities for each pair is still expensive for large graphs, and existing techniques for computing proximities are not applicable to the learned proximities. Thus, we present generalized push techniques to make our solution scalable to large graphs with millions of nodes. Extensive experiments show that our proposed solution outperforms existing solutions on both link prediction and node classification tasks on almost all datasets.
Fairness-Aware Online Meta-learning
Venue: Conference KDD 2021
Year: 2021

In contrast to offline working fashions, two research paradigms are devised for online learning: (1) Online Meta Learning (OML) learns good priors over model parameters (or learning to learn) in a sequential setting where tasks are revealed one after another. Although it provides a sub-linear regret bound, such techniques completely ignore the importance of learning with fairness which is a significant hallmark of human intelligence. (2) Online Fairness-Aware Learning. This setting captures many classification problems for which fairness is a concern. But it aims to attain zero-shot generalization without any task-specific adaptation. This therefore limits the capability of a model to adapt onto newly arrived data. To overcome such issues and bridge the gap, in this paper for the first time we proposed a novel online meta-learning algorithm, namely FFML, which is under the setting of unfairness prevention. The key part of FFML is to learn good priors of an online fair classification model's primal and dual parameters that are associated with the model's accuracy and fairness, respectively. The problem is formulated in the form of a bi-level convex-concave optimization. Theoretic analysis provides sub-linear upper bounds for loss regret and for violation of cumulative fairness constraints. Our experiments demonstrate the versatility of FFML by applying it to classification on three real-world datasets and show substantial improvements over the best prior work on the tradeoff between fairness and classification accuracy
AutoLoss: Automated Loss Function Search in Recommendations
Venue: Conference KDD 2021
Year: 2021

Designing an effective loss function plays a crucial role in training deep recommender systems. Most existing works often leverage a predefined and fixed loss function that could lead to suboptimal recommendation quality and training efficiency. Some recent efforts rely on exhaustively or manually searched weights to fuse a group of candidate loss functions, which is exceptionally costly in computation and time. They also neglect the various convergence behaviors of different data examples. In this work, we propose an AutoLoss framework that can automatically and adaptively search for the appropriate loss function from a set of candidates. To be specific, we develop a novel controller network, which can dynamically adjust the loss probabilities in a differentiable manner. Unlike existing algorithms, the proposed controller can adaptively generate the loss probabilities for different data examples according to their varied convergence behaviors. Such design improves the model's generalizability and transferability between deep recommender systems and datasets. We evaluate the proposed framework on two benchmark datasets. The results show that AutoLoss outperforms representative baselines. Further experiments have been conducted to deepen our understandings of AutoLoss, including its transferability, components and training efficiency.
An Efficient Deep Distribution Network for Bid Shading in First-Price Auctions
Venue: Conference KDD 2021
Year: 2021

Since 2019, most ad exchanges and sell-side platforms (SSPs), in the online advertising industry, shifted from second to first price auctions. Due to the fundamental difference between these auctions, demand-side platforms (DSPs) have had to update their bidding strategies to avoid bidding unnecessarily high and hence overpaying. Bid shading was proposed to adjust the bid price intended for second-price auctions, in order to balance cost and winning probability in a first-price auction setup. In this study, we introduce a novel deep distribution network for optimal bidding in both open (non-censored) and closed (censored) online first-price auctions. Offline and online A/B testing results show that our algorithm outperforms previous state-of-art algorithms in terms of both surplus and effective cost per action (eCPX) metrics. Furthermore, the algorithm is optimized in run-time and has been deployed into VerizonMedia DSP as production algorithm, serving hundreds of billions of bid requests per day. Online A/B test shows that advertiser's ROI are improved by +2.4%, +2.4%, and +8.6% for impression based (CPM), click based (CPC), and conversion based (CPA) campaigns respectively.
Maximizing Influence of Leaders in Social Networks
Venue: Conference KDD 2021
Year: 2021

The operation of adding edges has been frequently used to the study of opinion dynamics in social networks for various purposes. In this paper, we consider the edge addition problem for the DeGroot model of opinion dynamics in a social network with $n$ nodes and $m$ edges, in the presence of a small number $s \ll n$ of competing leaders with binary opposing opinions 0 or 1. Concretely, we pose and investigate the problem of maximizing the equilibrium overall opinion by creating $k$ new edges in a candidate edge set, where each edge is incident to a 1-valued leader and a follower node. We show that the objective function is monotone and submodular. We then propose a simple greedy algorithm with an approximation factor $(1-\frac{1}{e})$ that approximately solves the problem in $O(n^3)$ time. Moreover, we provide a fast algorithm with a $(1-\frac{1}{e}-ε)$ approximation ratio and $\tilde{O}(mkε^{-2})$ time complexity for any $ε>0$, where $\tilde{O}(\cdot)$ notation suppresses the ${\rm poly} (\log n)$ factors. Extensive experiments demonstrate that our second approximate algorithm is efficient and effective, which scales to large networks with more than a million nodes.
Controllable Generation from Pre-trained Language Models via Inverse Prompting
Venue: Conference KDD 2021
Year: 2021

Large-scale pre-trained language models have demonstrated strong capabilities of generating realistic text. However, it remains challenging to control the generation results. Previous approaches such as prompting are far from sufficient, which limits the usage of language models. To tackle this challenge, we propose an innovative method, inverse prompting, to better control text generation. The core idea of inverse prompting is to use generated text to inversely predict the prompt during beam search, which enhances the relevance between the prompt and the generated text and provides better controllability. Empirically, we pre-train a large-scale Chinese language model to perform a systematic study using human evaluation on the tasks of open-domain poem generation and open-domain long-form question answering. Our results show that our proposed method substantially outperforms the baselines and that our generation quality is close to human performance on some of the tasks. Narrators can try our poem generation demo at https://pretrain.aminer.cn/apps/poetry.html, while our QA demo can be found at https://pretrain.aminer.cn/app/qa. For researchers, the code is provided in https://github.com/THUDM/InversePrompting.
Pre-trained Language Model based Ranking in Baidu Search
Venue: Conference KDD 2021
Year: 2021

As the heart of a search engine, the ranking system plays a crucial role in satisfying users' information demands. More recently, neural rankers fine-tuned from pre-trained language models (PLMs) establish state-of-the-art ranking effectiveness. However, it is nontrivial to directly apply these PLM-based rankers to the large-scale web search system due to the following challenging issues:(1) the prohibitively expensive computations of massive neural PLMs, especially for long texts in the web-document, prohibit their deployments in an online ranking system that demands extremely low latency;(2) the discrepancy between existing ranking-agnostic pre-training objectives and the ad-hoc retrieval scenarios that demand comprehensive relevance modeling is another main barrier for improving the online ranking system;(3) a real-world search engine typically involves a committee of ranking components, and thus the compatibility of the individually fine-tuned ranking model is critical for a cooperative ranking system. In this work, we contribute a series of successfully applied techniques in tackling these exposed issues when deploying the state-of-the-art Chinese pre-trained language model, i.e., ERNIE, in the online search engine system. We first articulate a novel practice to cost-efficiently summarize the web document and contextualize the resultant summary content with the query using a cheap yet powerful Pyramid-ERNIE architecture. Then we endow an innovative paradigm to finely exploit the large-scale noisy and biased post-click behavioral data for relevance-oriented pre-training. We also propose a human-anchored fine-tuning strategy tailored for the online ranking system, aiming to stabilize the ranking signals across various online components. Extensive offline and online experimental results show that the proposed techniques significantly boost the search engine's performance.
TDGIA: Effective Injection Attacks on Graph Neural Networks
Venue: Conference KDD 2021
Year: 2021

Graph Neural Networks (GNNs) have achieved promising performance in various real-world applications. However, recent studies have shown that GNNs are vulnerable to adversarial attacks. In this paper, we study a recently-introduced realistic attack scenario on graphs -- graph injection attack (GIA). In the GIA scenario, the adversary is not able to modify the existing link structure and node attributes of the input graph, instead the attack is performed by injecting adversarial nodes into it. We present an analysis on the topological vulnerability of GNNs under GIA setting, based on which we propose the Topological Defective Graph Injection Attack (TDGIA) for effective injection attacks. TDGIA first introduces the topological defective edge selection strategy to choose the original nodes for connecting with the injected ones. It then designs the smooth feature optimization objective to generate the features for the injected nodes. Extensive experiments on large-scale datasets show that TDGIA can consistently and significantly outperform various attack baselines in attacking dozens of defense GNN models. Notably, the performance drop on target GNNs resultant from TDGIA is more than double the damage brought by the best attack solution among hundreds of submissions on KDD-CUP 2020.
Learning Binarized Graph Representations with Multi-faceted Quantization Reinforcement for Top-K Recommendation
Venue: Conference KDD 2022
Year: 2022

Learning vectorized embeddings is at the core of various recommender systems for user-item matching. To perform efficient online inference, representation quantization, aiming to embed the latent features by a compact sequence of discrete numbers, recently shows the promising potentiality in optimizing both memory and computation overheads. However, existing work merely focuses on numerical quantization whilst ignoring the concomitant information loss issue, which, consequently, leads to conspicuous performance degradation. In this paper, we propose a novel quantization framework to learn Binarized Graph Representations for Top-K Recommendation (BiGeaR). BiGeaR introduces multi-faceted quantization reinforcement at the pre-, mid-, and post-stage of binarized representation learning, which substantially retains the representation informativeness against embedding binarization. In addition to saving the memory footprint, BiGeaR further develops solid online inference acceleration with bitwise operations, providing alternative flexibility for the realistic deployment. The empirical results over five large real-world benchmarks show that BiGeaR achieves about 22%~40% performance improvement over the state-of-the-art quantization-based recommender system, and recovers about 95%~102% of the performance capability of the best full-precision counterpart with over 8x time and space reduction.