OpenRaiser/Intern-Atlas huggingface dataset:
Optimal Collaterals in Multi-Enterprise Investment Networks
Venue: Conference WWW 2022
Year: 2022

We study a market of investments on networks, where each agent (vertex) can invest in any enterprise linked to her, and at the same time, raise capital for her firm's enterprise from other agents she is linked to. Failing to raise sufficient capital results with the firm defaulting, being unable to invest in others. Our main objective is to examine the role of collateral contracts in handling the strategic risk that can propagate to a systemic risk throughout the network in a cascade of defaults. We take a mechanism-design approach and solve for the optimal scheme of collateral contracts that capital raisers offer their investors. These contracts aim at sustaining the efficient level of investment as a unique Nash equilibrium, while minimizing the total collateral. Our main results contrast the network environment with its non-network counterpart (where the sets of investors and capital raisers are disjoint). We show that for acyclic investment networks, the network environment does not necessitate any additional collaterals, and systemic risk can be fully handled by optimal bilateral collateral contracts between capital raisers and their investors. This is, unfortunately, not the case for cyclic investment networks. We show that bilateral contracting will not suffice to resolve systemic risk, and the market will need an external entity to design a global collateral scheme for all capital raisers. Furthermore, the minimum total collateral that will sustain the efficient level of investment as a unique equilibrium may be arbitrarily higher, even in simple cyclic investment networks, compared with its corresponding non-network environment. Additionally, we prove computational-complexity results, both for a single enterprise and for networks.
Truthful Online Scheduling of Cloud Workloads under Uncertainty
Venue: Conference WWW 2022
Year: 2022

Cloud computing customers often submit repeating jobs and computation pipelines on \emph{approximately} regular schedules, with arrival and running times that exhibit variance. This pattern, typical of training tasks in machine learning, allows customers to partially predict future job requirements. We develop a model of cloud computing platforms that receive statements of work (SoWs) in an online fashion. The SoWs describe future jobs whose arrival times and durations are probabilistic, and whose utility to the submitting agents declines with completion time. The arrival and duration distributions, as well as the utility functions, are considered private customer information and are reported by strategic agents to a scheduler that is optimizing for social welfare. We design pricing, scheduling, and eviction mechanisms that incentivize truthful reporting of SoWs. An important challenge is maintaining incentives despite the possibility of the platform becoming saturated. We introduce a framework to reduce scheduling under uncertainty to a relaxed scheduling problem without uncertainty. Using this framework, we tackle both adversarial and stochastic submissions of statements of work, and obtain logarithmic and constant competitive mechanisms, respectively.
Conspiracy Brokers: Understanding the Monetization of YouTube Conspiracy Theories
Venue: Conference WWW 2022
Year: 2022

Conspiracy theories are increasingly a subject of research interest as society grapples with their rapid growth in areas such as politics or public health. Previous work has established YouTube as one of the most popular sites for people to host and discuss different theories. In this paper, we present an analysis of monetization methods of conspiracy theorist YouTube creators and the types of advertisers potentially targeting this content. We collect 184,218 ad impressions from 6,347 unique advertisers found on conspiracy-focused channels and mainstream YouTube content. We classify the ads into business categories and compare their prevalence between conspiracy and mainstream content. We also identify common offsite monetization methods. In comparison with mainstream content, conspiracy videos had similar levels of ads from well-known brands, but an almost eleven times higher prevalence of likely predatory or deceptive ads. Additionally, we found that conspiracy channels were more than twice as likely as mainstream channels to use offsite monetization methods, and 53% of the demonetized channels we observed were linking to third-party sites for alternative monetization opportunities. Our results indicate that conspiracy theorists on YouTube had many potential avenues to generate revenue, and that predatory ads were more frequently served for conspiracy videos.
A New Dynamic Algorithm for Densest Subhypergraphs
Venue: Conference WWW 2022
Year: 2022

Computing a dense subgraph is a fundamental problem in graph mining, with a diverse set of applications ranging from electronic commerce to community detection in social networks. In many of these applications, the underlying context is better modelled as a weighted hypergraph that keeps evolving with time. This motivates the problem of maintaining the densest subhypergraph of a weighted hypergraph in a {\em dynamic setting}, where the input keeps changing via a sequence of updates (hyperedge insertions/deletions). Previously, the only known algorithm for this problem was due to Hu et al. [HWC17]. This algorithm worked only on unweighted hypergraphs, and had an approximation ratio of $(1+ε)r^2$ and an update time of $O(\text{poly} (r, \log n))$, where $r$ denotes the maximum rank of the input across all the updates. We obtain a new algorithm for this problem, which works even when the input hypergraph is weighted. Our algorithm has a significantly improved (near-optimal) approximation ratio of $(1+ε)$ that is independent of $r$, and a similar update time of $O(\text{poly} (r, \log n))$. It is the first $(1+ε)$-approximation algorithm even for the special case of weighted simple graphs. To complement our theoretical analysis, we perform experiments with our dynamic algorithm on large-scale, real-world data-sets. Our algorithm significantly outperforms the state of the art [HWC17] both in terms of accuracy and efficiency.
An Empirical Investigation of Personalization Factors on TikTok
Venue: Conference WWW 2022
Year: 2022

TikTok currently is the fastest growing social media platform with over 1 billion active monthly users of which the majority is from generation Z. Arguably, its most important success driver is its recommendation system. Despite the importance of TikTok's algorithm to the platform's success and content distribution, little work has been done on the empirical analysis of the algorithm. Our work lays the foundation to fill this research gap. Using a sock-puppet audit methodology with a custom algorithm developed by us, we tested and analysed the effect of the language and location used to access TikTok, follow- and like-feature, as well as how the recommended content changes as a user watches certain posts longer than others. We provide evidence that all the tested factors influence the content recommended to TikTok users. Further, we identified that the follow-feature has the strongest influence, followed by the like-feature and video view rate. We also discuss the implications of our findings in the context of the formation of filter bubbles on TikTok and the proliferation of problematic content.
Mostra: A Flexible Balancing Framework to Trade-off User, Artist and Platform Objectives for Music Sequencing
Venue: Conference WWW 2022
Year: 2022

We consider the task of sequencing tracks on music streaming platforms where the goal is to maximise not only user satisfaction, but also artist- and platform-centric objectives, needed to ensure long-term health and sustainability of the platform. Grounding the work across four objectives: Sat, Discovery, Exposure and Boost, we highlight the need and the potential to trade-off performance across these objectives, and propose Mostra, a Set Transformer-based encoder-decoder architecture equipped with submodular multi-objective beam search decoding. The proposed model affords system designers the power to balance multiple goals, and dynamically control the impact on one objective to satisfy other objectives. Through extensive experiments on data from a large-scale music streaming platform, we present insights on the trade-offs that exist across different objectives, and demonstrate that the proposed framework leads to a superior, just-in-time balancing across the various metrics of interest.
Asymptotically Unbiased Estimation for Delayed Feedback Modeling via Label Correction
Venue: Conference WWW 2022
Year: 2022

Alleviating the delayed feedback problem is of crucial importance for the conversion rate(CVR) prediction in online advertising. Previous delayed feedback modeling methods using an observation window to balance the trade-off between waiting for accurate labels and consuming fresh feedback. Moreover, to estimate CVR upon the freshly observed but biased distribution with fake negatives, the importance sampling is widely used to reduce the distribution bias. While effective, we argue that previous approaches falsely treat fake negative samples as real negative during the importance weighting and have not fully utilized the observed positive samples, leading to suboptimal performance. In this work, we propose a new method, DElayed Feedback modeling with UnbiaSed Estimation, (DEFUSE), which aim to respectively correct the importance weights of the immediate positive, the fake negative, the real negative, and the delay positive samples at finer granularity. Specifically, we propose a two-step optimization approach that first infers the probability of fake negatives among observed negatives before applying importance sampling. To fully exploit the ground-truth immediate positives from the observed distribution, we further develop a bi-distribution modeling framework to jointly model the unbiased immediate positives and the biased delay conversions. Experimental results on both public and our industrial datasets validate the superiority of DEFUSE. Codes are available at https://github.com/ychen216/DEFUSE.git.
Fast Variational AutoEncoder with Inverted Multi-Index for Collaborative Filtering
Venue: Conference WWW 2022
Year: 2022

Variational AutoEncoder (VAE) has been extended as a representative nonlinear method for collaborative filtering. However, the bottleneck of VAE lies in the softmax computation over all items, such that it takes linear costs in the number of items to compute the loss and gradient for optimization. This hinders the practical use due to millions of items in real-world scenarios. Importance sampling is an effective approximation method, based on which the sampled softmax has been derived. However, existing methods usually exploit the uniform or popularity sampler as proposal distributions, leading to a large bias of gradient estimation. To this end, we propose to decompose the inner-product-based softmax probability based on the inverted multi-index, leading to sublinear-time and highly accurate sampling. Based on the proposed proposals, we develop a fast Variational AutoEncoder (FastVAE) for collaborative filtering. FastVAE can outperform the state-of-the-art baselines in terms of both sampling quality and efficiency according to the experiments on three real-world datasets.
Intent Contrastive Learning for Sequential Recommendation
Venue: Conference WWW 2022
Year: 2022

Users' interactions with items are driven by various intents (e.g., preparing for holiday gifts, shopping for fishing equipment, etc.).However, users' underlying intents are often unobserved/latent, making it challenging to leverage such latent intents forSequentialrecommendation(SR). To investigate the benefits of latent intents and leverage them effectively for recommendation, we proposeIntentContrastiveLearning(ICL), a general learning paradigm that leverages a latent intent variable into SR. The core idea is to learn users' intent distribution functions from unlabeled user behavior sequences and optimize SR models with contrastive self-supervised learning (SSL) by considering the learned intents to improve recommendation. Specifically, we introduce a latent variable to represent users' intents and learn the distribution function of the latent variable via clustering. We propose to leverage the learned intents into SR models via contrastive SSL, which maximizes the agreement between a view of sequence and its corresponding intent. The training is alternated between intent representation learning and the SR model optimization steps within the generalized expectation-maximization (EM) framework. Fusing user intent information into SR also improves model robustness. Experiments conducted on four real-world datasets demonstrate the superiority of the proposed learning paradigm, which improves performance, and robustness against data sparsity and noisy interaction issues.
IHGNN: Interactive Hypergraph Neural Network for Personalized Product Search
Venue: Conference WWW 2022
Year: 2022

A good personalized product search (PPS) system should not only focus on retrieving relevant products, but also consider user personalized preference. Recent work on PPS mainly adopts the representation learning paradigm, e.g., learning representations for each entity (including user, product and query) from historical user behaviors (aka. user-product-query interactions). However, we argue that existing methods do not sufficiently exploit the crucial collaborative signal, which is latent in historical interactions to reveal the affinity between the entities. Collaborative signal is quite helpful for generating high-quality representation, exploiting which would benefit the representation learning of one node from its connected nodes. To tackle this limitation, in this work, we propose a new model IHGNN for personalized product search. IHGNN resorts to a hypergraph constructed from the historical user-product-query interactions, which could completely preserve ternary relations and express collaborative signal based on the topological structure. On this basis, we develop a specific interactive hypergraph neural network to explicitly encode the structure information (i.e., collaborative signal) into the embedding process. It collects the information from the hypergraph neighbors and explicitly models neighbor feature interaction to enhance the representation of the target entity. Extensive experiments on three real-world datasets validate the superiority of our proposal over the state-of-the-arts.
Alexa, in you, I trust! Fairness and Interpretability Issues in E-commerce Search through Smart Speakers
Venue: Conference WWW 2022
Year: 2022

In traditional (desktop) e-commerce search, a customer issues a specific query and the system returns a ranked list of products in order of relevance to the query. An increasingly popular alternative in e-commerce search is to issue a voice-query to a smart speaker (e.g., Amazon Echo) powered by a voice assistant (VA, e.g., Alexa). In this situation, the VA usually spells out the details of only one product, an explanation citing the reason for its selection, and a default action of adding the product to the customer's cart. This reduced autonomy of the customer in the choice of a product during voice-search makes it necessary for a VA to be far more responsible and trustworthy in its explanation and default action. In this paper, we ask whether the explanation presented for a product selection by the Alexa VA installed on an Amazon Echo device is consistent with human understanding as well as with the observations on other traditional mediums (e.g., desktop ecommerce search). Through a user survey, we find that in 81% cases the interpretation of 'a top result' by the users is different from that of Alexa. While investigating for the fairness of the default action, we observe that over a set of as many as 1000 queries, in nearly 68% cases, there exist one or more products which are more relevant (as per Amazon's own desktop search results) than the product chosen by Alexa. Finally, we conducted a survey over 30 queries for which the Alexa-selected product was different from the top desktop search result, and observed that in nearly 73% cases, the participants preferred the top desktop search result as opposed to the product chosen by Alexa. Our results raise several concerns and necessitates more discussions around the related fairness and interpretability issues of VAs for e-commerce search.
User Satisfaction Estimation with Sequential Dialogue Act Modeling in Goal-oriented Conversational Systems
Venue: Conference WWW 2022
Year: 2022

User Satisfaction Estimation (USE) is an important yet challenging task in goal-oriented conversational systems. Whether the user is satisfied with the system largely depends on the fulfillment of the user's needs, which can be implicitly reflected by users' dialogue acts. However, existing studies often neglect the sequential transitions of dialogue act or rely heavily on annotated dialogue act labels when utilizing dialogue acts to facilitate USE. In this paper, we propose a novel framework, namely USDA, to incorporate the sequential dynamics of dialogue acts for predicting user satisfaction, by jointly learning User Satisfaction Estimation and Dialogue Act Recognition tasks. In specific, we first employ a Hierarchical Transformer to encode the whole dialogue context, with two task-adaptive pre-training strategies to be a second-phase in-domain pre-training for enhancing the dialogue modeling ability. In terms of the availability of dialogue act labels, we further develop two variants of USDA to capture the dialogue act information in either supervised or unsupervised manners. Finally, USDA leverages the sequential transitions of both content and act features in the dialogue to predict the user satisfaction. Experimental results on four benchmark goal-oriented dialogue datasets across different applications show that the proposed method substantially and consistently outperforms existing methods on USE, and validate the important role of dialogue act sequences in USE.
GBK-GNN: Gated Bi-Kernel Graph Neural Networks for Modeling Both Homophily and Heterophily
Venue: Conference WWW 2022
Year: 2022

Graph Neural Networks (GNNs) are widely used on a variety of graph-based machine learning tasks. For node-level tasks, GNNs have strong power to model the homophily property of graphs (i.e., connected nodes are more similar) while their ability to capture the heterophily property is often doubtful. This is partially caused by the design of the feature transformation with the same kernel for the nodes in the same hop and the followed aggregation operator. One kernel cannot model the similarity and the dissimilarity (i.e., the positive and negative correlation) between node features simultaneously even though we use attention mechanisms like Graph Attention Network (GAT), since the weight calculated by attention is always a positive value. In this paper, we propose a novel GNN model based on a bi-kernel feature transformation and a selection gate. Two kernels capture homophily and heterophily information respectively, and the gate is introduced to select which kernel we should use for the given node pairs. We conduct extensive experiments on various datasets with different homophily-heterophily properties. The experimental results show consistent and significant improvements against state-of-the-art GNN methods.
Enterprise-Scale Search: Accelerating Inference for Sparse Extreme Multi-Label Ranking Trees
Venue: Conference WWW 2022
Year: 2022

Tree-based models underpin many modern semantic search engines and recommender systems due to their sub-linear inference times. In industrial applications, these models operate at extreme scales, where every bit of performance is critical. Memory constraints at extreme scales also require that models be sparse, hence tree-based models are often back-ended by sparse matrix algebra routines. However, there are currently no sparse matrix techniques specifically designed for the sparsity structure one encounters in tree-based models for extreme multi-label ranking/classification (XMR/XMC) problems. To address this issue, we present the masked sparse chunk multiplication (MSCM) technique, a sparse matrix technique specifically tailored to XMR trees. MSCM is easy to implement, embarrassingly parallelizable, and offers a significant performance boost to any existing tree inference pipeline at no cost. We perform a comprehensive study of MSCM applied to several different sparse inference schemes and benchmark our methods on a general purpose extreme multi-label ranking framework. We observe that MSCM gives consistently dramatic speedups across both the online and batch inference settings, single- and multi-threaded settings, and on many different tree models and datasets. To demonstrate its utility in industrial applications, we apply MSCM to an enterprise-scale semantic product search problem with 100 million products and achieve sub-millisecond latency of 0.88 ms per query on a single thread -- an 8x reduction in latency over vanilla inference techniques. The MSCM technique requires absolutely no sacrifices to model accuracy as it gives exactly the same results as standard sparse matrix techniques. Therefore, we believe that MSCM will enable users of XMR trees to save a substantial amount of compute resources in their inference pipelines at very little cost.
Rewiring What-to-Watch-Next Recommendations to Reduce Radicalization Pathways
Venue: Conference WWW 2022
Year: 2022

Recommender systems typically suggest to users content similar to what they consumed in the past. If a user happens to be exposed to strongly polarized content, she might subsequently receive recommendations which may steer her towards more and more radicalized content, eventually being trapped in what we call a "radicalization pathway". In this paper, we study the problem of mitigating radicalization pathways using a graph-based approach. Specifically, we model the set of recommendations of a "what-to-watch-next" recommender as a d-regular directed graph where nodes correspond to content items, links to recommendations, and paths to possible user sessions. We measure the "segregation" score of a node representing radicalized content as the expected length of a random walk from that node to any node representing non-radicalized content. High segregation scores are associated to larger chances to get users trapped in radicalization pathways. Hence, we define the problem of reducing the prevalence of radicalization pathways by selecting a small number of edges to "rewire", so to minimize the maximum of segregation scores among all radicalized nodes, while maintaining the relevance of the recommendations. We prove that the problem of finding the optimal set of recommendations to rewire is NP-hard and NP-hard to approximate within any factor. Therefore, we turn our attention to heuristics, and propose an efficient yet effective greedy algorithm based on the absorbing random walk theory. Our experiments on real-world datasets in the context of video and news recommendations confirm the effectiveness of our proposal.