OpenRaiser/Intern-Atlas huggingface dataset:
Unleashing the Power of Large Language Model for Denoising Recommendation
Venue: Conference WWW 2025
Year: 2025

Recommender systems are crucial for personalizing user experiences but often depend on implicit feedback data, which can be noisy and misleading. Existing denoising studies involve incorporating auxiliary information or learning strategies from interaction data. However, they struggle with the inherent limitations of external knowledge and interaction data, as well as the non-universality of certain predefined assumptions, hindering accurate noise identification. Recently, large language models (LLMs) have gained attention for their extensive world knowledge and reasoning abilities, yet their potential in enhancing denoising in recommendations remains underexplored. In this paper, we introduce LLaRD, a framework leveraging LLMs to improve denoising in recommender systems, thereby boosting overall recommendation performance. Specifically, LLaRD generates denoising-related knowledge by first enriching semantic insights from observational data via LLMs and inferring user-item preference knowledge. It then employs a novel Chain-of-Thought (CoT) technique over user-item interaction graphs to reveal relation knowledge for denoising. Finally, it applies the Information Bottleneck (IB) principle to align LLM-generated denoising knowledge with recommendation targets, filtering out noise and irrelevant LLM knowledge. Empirical results demonstrate LLaRD's effectiveness in enhancing denoising and recommendation accuracy.
Generalization Performance of Hypergraph Neural Networks
Venue: Conference WWW 2025
Year: 2025

Hypergraph neural networks have been promising tools for handling learning tasks involving higher-order data, with notable applications in web graphs, such as modeling multi-way hyperlink structures and complex user interactions. Yet, their generalization abilities in theory are less clear to us. In this paper, we seek to develop margin-based generalization bounds for four representative classes of hypergraph neural networks, including convolutional-based methods (UniGCN), set-based aggregation (AllDeepSets), invariant and equivariant transformations (M-IGN), and tensor-based approaches (T-MPHN). Through the PAC-Bayes framework, our results reveal the manner in which hypergraph structure and spectral norms of the learned weights can affect the generalization bounds, where the key technical challenge lies in developing new perturbation analysis for hypergraph neural networks, which offers a rigorous understanding of how variations in the model's weights and hypergraph structure impact its generalization behavior. Our empirical study examines the relationship between the practical performance and theoretical bounds of the models over synthetic and real-world datasets. One of our primary observations is the strong correlation between the theoretical bounds and empirical loss, with statistically significant consistency in most cases.
Model Supply Chain Poisoning: Backdooring Pre-trained Models via Embedding Indistinguishability
Venue: Conference WWW 2025
Year: 2025

Pre-trained models (PTMs) are widely adopted across various downstream tasks in the machine learning supply chain. Adopting untrustworthy PTMs introduces significant security risks, where adversaries can poison the model supply chain by embedding hidden malicious behaviors (backdoors) into PTMs. However, existing backdoor attacks to PTMs can only achieve partially task-agnostic and the embedded backdoors are easily erased during the fine-tuning process. This makes it challenging for the backdoors to persist and propagate through the supply chain. In this paper, we propose a novel and severer backdoor attack, TransTroj, which enables the backdoors embedded in PTMs to efficiently transfer in the model supply chain. In particular, we first formalize this attack as an indistinguishability problem between poisoned and clean samples in the embedding space. We decompose embedding indistinguishability into pre- and post-indistinguishability, representing the similarity of the poisoned and reference embeddings before and after the attack. Then, we propose a two-stage optimization that separately optimizes triggers and victim PTMs to achieve embedding indistinguishability. We evaluate TransTroj on four PTMs and six downstream tasks. Experimental results show that our method significantly outperforms SOTA task-agnostic backdoor attacks -- achieving nearly 100% attack success rate on most downstream tasks -- and demonstrates robustness under various system settings. Our findings underscore the urgent need to secure the model supply chain against such transferable backdoor attacks. The code is available at https://github.com/haowang-cqu/TransTroj .
Adaptive Activation Steering: A Tuning-Free LLM Truthfulness Improvement Method for Diverse Hallucinations Categories
Venue: Conference WWW 2025
Year: 2025

Recent studies have indicated that Large Language Models (LLMs) harbor an inherent understanding of truthfulness, yet often fail to consistently express it and generate false statements. This gap between "knowing" and "telling" poses a challenge for ensuring the truthfulness of generated content. Inspired by recent work on the practice of encoding human-interpretable concepts linearly within large language models, we treat truthfulness as a specially linearly encoded concept within LLMs, and introduce Adaptive Activation Steering (ACT), a tuning-free method that adaptively shifts LLM's activations in the "truthful" direction during inference. ACT addresses diverse categories of hallucinations by utilizing diverse truthfulness-related steering vectors and adjusting the steering intensity adaptively. Applied as an add-on across various models, ACT significantly improves truthfulness in LLaMA ($\uparrow$ 142%), LLaMA2 ($\uparrow$ 24%), Alpaca ($\uparrow$ 36%), Vicuna ($\uparrow$ 28%), LLaMA2-Chat ($\uparrow$ 19%), and LLaMA3($\uparrow$ 34%). Furthermore, we verify ACT's scalability across larger models (13B, 33B, 65B), underscoring the adaptability of ACT to large-scale language models. Our code is available at https://github.com/tianlwang/ACT.
Virtual Stars, Real Fans: Understanding the VTuber Ecosystem
Venue: Conference WWW 2025
Year: 2025

Livestreaming by VTubers -- animated 2D/3D avatars controlled by real individuals -- have recently garnered substantial global followings and achieved significant monetary success. Despite prior research highlighting the importance of realism in audience engagement, VTubers deliberately conceal their identities, cultivating dedicated fan communities through virtual personas. While previous studies underscore that building a core fan community is essential to a streamer's success, we lack an understanding of the characteristics of viewers of this new type of streamer. Gaining a deeper insight into these viewers is critical for VTubers to enhance audience engagement, foster a more robust fan base, and attract a larger viewership. To address this gap, we conduct a comprehensive analysis of VTuber viewers on Bilibili, a leading livestreaming platform where nearly all VTubers in China stream. By compiling a first-of-its-kind dataset covering 2.7M livestreaming sessions, we investigate the characteristics, engagement patterns, and influence of VTuber viewers. Our research yields several valuable insights, which we then leverage to develop a tool to "recommend" future subscribers to VTubers. By reversing the typical approach of recommending streams to viewers, this tool assists VTubers in pinpointing potential future fans to pay more attention to, and thereby effectively growing their fan community.
GraphHash: Graph Clustering Enables Parameter Efficiency in Recommender Systems
Venue: Conference WWW 2025
Year: 2025

Deep recommender systems rely heavily on large embedding tables to handle high-cardinality categorical features such as user/item identifiers, and face significant memory constraints at scale. To tackle this challenge, hashing techniques are often employed to map multiple entities to the same embedding and thus reduce the size of the embedding tables. Concurrently, graph-based collaborative signals have emerged as powerful tools in recommender systems, yet their potential for optimizing embedding table reduction remains unexplored. This paper introduces GraphHash, the first graph-based approach that leverages modularity-based bipartite graph clustering on user-item interaction graphs to reduce embedding table sizes. We demonstrate that the modularity objective has a theoretical connection to message-passing, which provides a foundation for our method. By employing fast clustering algorithms, GraphHash serves as a computationally efficient proxy for message-passing during preprocessing and a plug-and-play graph-based alternative to traditional ID hashing. Extensive experiments show that GraphHash substantially outperforms diverse hashing baselines on both retrieval and click-through-rate prediction tasks. In particular, GraphHash achieves on average a 101.52% improvement in recall when reducing the embedding table size by more than 75%, highlighting the value of graph-based collaborative information for model reduction. Our code is available at https://github.com/snap-research/GraphHash.
Disentangled Condensation for Large-scale Graphs
Venue: Conference WWW 2025
Year: 2025

Graph condensation has emerged as an intriguing technique to save the expensive training costs of Graph Neural Networks (GNNs) by substituting a condensed small graph with the original graph. Despite the promising results achieved, previous methods usually employ an entangled paradigm of redundant parameters (nodes, edges, GNNs), which incurs complex joint optimization during condensation. This paradigm has considerably impeded the scalability of graph condensation, making it challenging to condense extremely large-scale graphs and generate high-fidelity condensed graphs. Therefore, we propose to disentangle the condensation process into a two-stage GNN-free paradigm, independently condensing nodes and generating edges while eliminating the need to optimize GNNs at the same time. The node condensation module avoids the complexity of GNNs by focusing on node feature alignment with anchors of the original graph, while the edge translation module constructs the edges of the condensed nodes by transferring the original structure knowledge with neighborhood anchors. This simple yet effective approach achieves at least 10 times faster than state-of-the-art methods with comparable accuracy on medium-scale graphs. Moreover, the proposed DisCo can successfully scale up to the Ogbn-papers100M graph containing over 100 million nodes with flexible reduction rates and improves performance on the second-largest Ogbn-products dataset by over 5%. Extensive downstream tasks and ablation study on five common datasets further demonstrate the effectiveness of the proposed DisCo framework. Our code is available at https://github.com/BangHonor/DisCo.
Multivariate Time Series Anomaly Detection by Capturing Coarse-Grained Intra- and Inter-Variate Dependencies
Venue: Conference WWW 2025
Year: 2025

Multivariate time series anomaly detection is essential for failure management in web application operations, as it directly influences the effectiveness and timeliness of implementing remedial or preventive measures. This task is often framed as a semi-supervised learning problem, where only normal data are available for model training, primarily due to the labor-intensive nature of data labeling and the scarcity of anomalous data. Existing semi-supervised methods often detect anomalies by capturing intra-variate temporal dependencies and/or inter-variate relationships to learn normal patterns, flagging timestamps that deviate from these patterns as anomalies. However, these approaches often fail to capture salient intra-variate temporal and inter-variate dependencies in time series due to their focus on excessively fine granularity, leading to suboptimal performance. In this study, we introduce MtsCID, a novel semi-supervised multivariate time series anomaly detection method. MtsCID employs a dual network architecture: one network operates on the attention maps of multi-scale intra-variate patches for coarse-grained temporal dependency learning, while the other works on variates to capture coarse-grained inter-variate relationships through convolution and interaction with sinusoidal prototypes. This design enhances the ability to capture the patterns from both intra-variate temporal dependencies and inter-variate relationships, resulting in improved performance. Extensive experiments across seven widely used datasets demonstrate that MtsCID achieves performance comparable or superior to state-of-the-art benchmark methods.
A Macro- and Micro-Hierarchical Transfer Learning Framework for Cross-Domain Fake News Detection
Venue: Conference WWW 2025
Year: 2025

Cross-domain fake news detection aims to mitigate domain shift and improve detection performance by transferring knowledge across domains. Existing approaches transfer knowledge based on news content and user engagements from a source domain to a target domain. However, these approaches face two main limitations, hindering effective knowledge transfer and optimal fake news detection performance. Firstly, from a micro perspective, they neglect the negative impact of veracity-irrelevant features in news content when transferring domain-shared features across domains. Secondly, from a macro perspective, existing approaches ignore the relationship between user engagement and news content, which reveals shared behaviors of common users across domains and can facilitate more effective knowledge transfer. To address these limitations, we propose a novel macro- and micro- hierarchical transfer learning framework (MMHT) for cross-domain fake news detection. Firstly, we propose a micro-hierarchical disentangling module to disentangle veracity-relevant and veracity-irrelevant features from news content in the source domain for improving fake news detection performance in the target domain. Secondly, we propose a macro-hierarchical transfer learning module to generate engagement features based on common users' shared behaviors in different domains for improving effectiveness of knowledge transfer. Extensive experiments on real-world datasets demonstrate that our framework significantly outperforms the state-of-the-art baselines.
Behavioral Homophily in Social Media via Inverse Reinforcement Learning: A Reddit Case Study
Venue: Conference WWW 2025
Year: 2025

Online communities play a critical role in shaping societal discourse and influencing collective behavior in the real world. The tendency for people to connect with others who share similar characteristics and views, known as homophily, plays a key role in the formation of echo chambers which further amplify polarization and division. Existing works examining homophily in online communities traditionally infer it using content- or adjacency-based approaches, such as constructing explicit interaction networks or performing topic analysis. These methods fall short for platforms where interaction networks cannot be easily constructed and fail to capture the complex nature of user interactions across the platform. This work introduces a novel approach for quantifying user homophily. We first use an Inverse Reinforcement Learning (IRL) framework to infer users' policies, then use these policies as a measure of behavioral homophily. We apply our method to Reddit, conducting a case study across 5.9 million interactions over six years, demonstrating how this approach uncovers distinct behavioral patterns and user roles that vary across different communities. We further validate our behavioral homophily measure against traditional content-based homophily, offering a powerful method for analyzing social media dynamics and their broader societal implications. We find, among others, that users can behave very similarly (high behavioral homophily) when discussing entirely different topics like soccer vs e-sports (low topical homophily), and that there is an entire class of users on Reddit whose purpose seems to be to disagree with others.
Noise Matters: Diffusion Model-based Urban Mobility Generation with Collaborative Noise Priors
Venue: Conference WWW 2025
Year: 2025

With global urbanization, the focus on sustainable cities has largely grown, driving research into equity, resilience, and urban planning, which often relies on mobility data. The rise of web-based apps and mobile devices has provided valuable user data for mobility-related research. However, real-world mobility data is costly and raises privacy concerns. To protect privacy while retaining key features of real-world movement, the demand for synthetic data has steadily increased. Recent advances in diffusion models have shown great potential for mobility trajectory generation due to their ability to model randomness and uncertainty. However, existing approaches often directly apply identically distributed (i.i.d.) noise sampling from image generation techniques, which fail to account for the spatiotemporal correlations and social interactions that shape urban mobility patterns. In this paper, we propose CoDiffMob, a diffusion model for urban mobility generation with collaborative noise priors, we emphasize the critical role of noise in diffusion models for generating mobility data. By leveraging both individual movement characteristics and population-wide dynamics, we construct novel collaborative noise priors that provide richer and more informative guidance throughout the generation process. Extensive experiments demonstrate the superiority of our method, with generated data accurately capturing both individual preferences and collective patterns, achieving an improvement of over 32%. Furthermore, it can effectively replace web-derived mobility data to better support downstream applications, while safeguarding user privacy and fostering a more secure and ethical web. This highlights its tremendous potential for applications in sustainable city-related research. The code and data are available at https://github.com/tsinghua-fib-lab/CoDiffMob.
Hierarchical Time-Aware Mixture of Experts for Multi-Modal Sequential Recommendation
Venue: Conference WWW 2025
Year: 2025

Multi-modal sequential recommendation (SR) leverages multi-modal data to learn more comprehensive item features and user preferences than traditional SR methods, which has become a critical topic in both academia and industry. Existing methods typically focus on enhancing multi-modal information utility through adaptive modality fusion to capture the evolving of user preference from user-item interaction sequences. However, most of them overlook the interference caused by redundant interest-irrelevant information contained in rich multi-modal data. Additionally, they primarily rely on implicit temporal information based solely on chronological ordering, neglecting explicit temporal signals that could more effectively represent dynamic user interest over time. To address these limitations, we propose a Hierarchical time-aware Mixture of experts for multi-modal Sequential Recommendation (HM4SR) with a two-level Mixture of Experts (MoE) and a multi-task learning strategy. Specifically, the first MoE, named Interactive MoE, extracts essential user interest-related information from the multi-modal data of each item. Then, the second MoE, termed Temporal MoE, captures user dynamic interests by introducing explicit temporal embeddings from timestamps in modality encoding. To further address data sparsity, we propose three auxiliary supervision tasks: sequence-level category prediction (CP) for item feature understanding, contrastive learning on ID (IDCL) to align sequence context with user interests, and placeholder contrastive learning (PCL) to integrate temporal information with modalities for dynamic interest modeling. Extensive experiments on four public datasets verify the effectiveness of HM4SR compared to several state-of-the-art approaches.
Towards Multimodal Empathetic Response Generation: A Rich Text-Speech-Vision Avatar-based Benchmark
Venue: Conference WWW 2025
Year: 2025

Empathetic Response Generation (ERG) is one of the key tasks of the affective computing area, which aims to produce emotionally nuanced and compassionate responses to user's queries. However, existing ERG research is predominantly confined to the singleton text modality, limiting its effectiveness since human emotions are inherently conveyed through multiple modalities. To combat this, we introduce an avatar-based Multimodal ERG (MERG) task, entailing rich text, speech, and facial vision information. We first present a large-scale high-quality benchmark dataset, \textbf{AvaMERG}, which extends traditional text ERG by incorporating authentic human speech audio and dynamic talking-face avatar videos, encompassing a diverse range of avatar profiles and broadly covering various topics of real-world scenarios. Further, we deliberately tailor a system, named \textbf{Empatheia}, for MERG. Built upon a Multimodal Large Language Model (MLLM) with multimodal encoder, speech and avatar generators, Empatheia performs end-to-end MERG, with Chain-of-Empathetic reasoning mechanism integrated for enhanced empathy understanding and reasoning. Finally, we devise a list of empathetic-enhanced tuning strategies, strengthening the capabilities of emotional accuracy and content, avatar-profile consistency across modalities. Experimental results on AvaMERG data demonstrate that Empatheia consistently shows superior performance than baseline methods on both textual ERG and MERG. Overall, this work is expected to pioneer the MERG research by introducing a novel benchmark and an end-to-end model, laying a solid foundation for future advancements in multimodal empathetic response generation.
Robust Deep Signed Graph Clustering via Weak Balance Theory
Venue: Conference WWW 2025
Year: 2025

Signed graph clustering is a critical technique for discovering community structures in graphs that exhibit both positive and negative relationships. We have identified two significant challenges in this domain: i) existing signed spectral methods are highly vulnerable to noise, which is prevalent in real-world scenarios; ii) the guiding principle ``an enemy of my enemy is my friend'', rooted in \textit{Social Balance Theory}, often narrows or disrupts cluster boundaries in mainstream signed graph neural networks. Addressing these challenges, we propose the \underline{D}eep \underline{S}igned \underline{G}raph \underline{C}lustering framework (DSGC), which leverages \textit{Weak Balance Theory} to enhance preprocessing and encoding for robust representation learning. First, DSGC introduces Violation Sign-Refine to denoise the signed network by correcting noisy edges with high-order neighbor information. Subsequently, Density-based Augmentation enhances semantic structures by adding positive edges within clusters and negative edges across clusters, following \textit{Weak Balance} principles. The framework then utilizes \textit{Weak Balance} principles to develop clustering-oriented signed neural networks to broaden cluster boundaries by emphasizing distinctions between negatively linked nodes. Finally, DSGC optimizes clustering assignments by minimizing a regularized clustering loss. Comprehensive experiments on synthetic and real-world datasets demonstrate DSGC consistently outperforms all baselines, establishing a new benchmark in signed graph clustering.