OpenRaiser/Intern-Atlas huggingface dataset:
Explicit Feature Interaction-aware Uplift Network for Online Marketing
Venue: Conference KDD 2023
Year: 2023

As a key component in online marketing, uplift modeling aims to accurately capture the degree to which different treatments motivate different users, such as coupons or discounts, also known as the estimation of individual treatment effect (ITE). In an actual business scenario, the options for treatment may be numerous and complex, and there may be correlations between different treatments. In addition, each marketing instance may also have rich user and contextual features. However, existing methods still fall short in both fully exploiting treatment information and mining features that are sensitive to a particular treatment. In this paper, we propose an explicit feature interaction-aware uplift network (EFIN) to address these two problems. Our EFIN includes four customized modules: 1) a feature encoding module encodes not only the user and contextual features, but also the treatment features; 2) a self-interaction module aims to accurately model the user's natural response with all but the treatment features; 3) a treatment-aware interaction module accurately models the degree to which a particular treatment motivates a user through interactions between the treatment features and other features, i.e., ITE; and 4) an intervention constraint module is used to balance the ITE distribution of users between the control and treatment groups so that the model would still achieve a accurate uplift ranking on data collected from a non-random intervention marketing scenario. We conduct extensive experiments on two public datasets and one product dataset to verify the effectiveness of our EFIN. In addition, our EFIN has been deployed in a credit card bill payment scenario of a large online financial platform with a significant improvement.
Decoupled Rationalization with Asymmetric Learning Rates: A Flexible Lipschitz Restraint
Venue: Conference KDD 2023
Year: 2023

A self-explaining rationalization model is generally constructed by a cooperative game where a generator selects the most human-intelligible pieces from the input text as rationales, followed by a predictor that makes predictions based on the selected rationales. However, such a cooperative game may incur the degeneration problem where the predictor overfits to the uninformative pieces generated by a not yet well-trained generator and in turn, leads the generator to converge to a sub-optimal model that tends to select senseless pieces. In this paper, we theoretically bridge degeneration with the predictor's Lipschitz continuity. Then, we empirically propose a simple but effective method named DR, which can naturally and flexibly restrain the Lipschitz constant of the predictor, to address the problem of degeneration. The main idea of DR is to decouple the generator and predictor to allocate them with asymmetric learning rates. A series of experiments conducted on two widely used benchmarks have verified the effectiveness of the proposed method. Codes: \href{https://github.com/jugechengzi/Rationalization-DR}{https://github.com/jugechengzi/Rationalization-DR}.
Semi-Supervised Graph Imbalanced Regression
Venue: Conference KDD 2023
Year: 2023

Data imbalance is easily found in annotated data when the observations of certain continuous label values are difficult to collect for regression tasks. When they come to molecule and polymer property predictions, the annotated graph datasets are often small because labeling them requires expensive equipment and effort. To address the lack of examples of rare label values in graph regression tasks, we propose a semi-supervised framework to progressively balance training data and reduce model bias via self-training. The training data balance is achieved by (1) pseudo-labeling more graphs for under-represented labels with a novel regression confidence measurement and (2) augmenting graph examples in latent space for remaining rare labels after data balancing with pseudo-labels. The former is to identify quality examples from unlabeled data whose labels are confidently predicted and sample a subset of them with a reverse distribution from the imbalanced annotated data. The latter collaborates with the former to target a perfect balance using a novel label-anchored mixup algorithm. We perform experiments in seven regression tasks on graph datasets. Results demonstrate that the proposed framework significantly reduces the error of predicted graph properties, especially in under-represented label areas.
Robust Spatiotemporal Traffic Forecasting with Reinforced Dynamic Adversarial Training
Venue: Conference KDD 2023
Year: 2023

Machine learning-based forecasting models are commonly used in Intelligent Transportation Systems (ITS) to predict traffic patterns and provide city-wide services. However, most of the existing models are susceptible to adversarial attacks, which can lead to inaccurate predictions and negative consequences such as congestion and delays. Therefore, improving the adversarial robustness of these models is crucial for ITS. In this paper, we propose a novel framework for incorporating adversarial training into spatiotemporal traffic forecasting tasks. We demonstrate that traditional adversarial training methods designated for static domains cannot be directly applied to traffic forecasting tasks, as they fail to effectively defend against dynamic adversarial attacks. Then, we propose a reinforcement learning-based method to learn the optimal node selection strategy for adversarial examples, which simultaneously strengthens the dynamic attack defense capability and reduces the model overfitting. Additionally, we introduce a self-knowledge distillation regularization module to overcome the "forgetting issue" caused by continuously changing adversarial nodes during training. We evaluate our approach on two real-world traffic datasets and demonstrate its superiority over other baselines. Our method effectively enhances the adversarial robustness of spatiotemporal traffic forecasting models. The source code for our framework is available at https://github.com/usail-hkust/RDAT.
Impact-Oriented Contextual Scholar Profiling using Self-Citation Graphs
Venue: Conference KDD 2023
Year: 2023

Quantitatively profiling a scholar's scientific impact is important to modern research society. Current practices with bibliometric indicators (e.g., h-index), lists, and networks perform well at scholar ranking, but do not provide structured context for scholar-centric, analytical tasks such as profile reasoning and understanding. This work presents GeneticFlow (GF), a suite of novel graph-based scholar profiles that fulfill three essential requirements: structured-context, scholar-centric, and evolution-rich. We propose a framework to compute GF over large-scale academic data sources with millions of scholars. The framework encompasses a new unsupervised advisor-advisee detection algorithm, a well-engineered citation type classifier using interpretable features, and a fine-tuned graph neural network (GNN) model. Evaluations are conducted on the real-world task of scientific award inference. Experiment outcomes show that the F1 score of best GF profile significantly outperforms alternative methods of impact indicators and bibliometric networks in all the 6 computer science fields considered. Moreover, the core GF profiles, with 63.6%-66.5% nodes and 12.5%-29.9% edges of the full profile, still significantly outrun existing methods in 5 out of 6 fields studied. Visualization of GF profiling result also reveals human explainable patterns for high-impact scholars.
Multi-Grained Multimodal Interaction Network for Entity Linking
Venue: Conference KDD 2023
Year: 2023

Multimodal entity linking (MEL) task, which aims at resolving ambiguous mentions to a multimodal knowledge graph, has attracted wide attention in recent years. Though large efforts have been made to explore the complementary effect among multiple modalities, however, they may fail to fully absorb the comprehensive expression of abbreviated textual context and implicit visual indication. Even worse, the inevitable noisy data may cause inconsistency of different modalities during the learning process, which severely degenerates the performance. To address the above issues, in this paper, we propose a novel Multi-GraIned Multimodal InteraCtion Network $\textbf{(MIMIC)}$ framework for solving the MEL task. Specifically, the unified inputs of mentions and entities are first encoded by textual/visual encoders separately, to extract global descriptive features and local detailed features. Then, to derive the similarity matching score for each mention-entity pair, we device three interaction units to comprehensively explore the intra-modal interaction and inter-modal fusion among features of entities and mentions. In particular, three modules, namely the Text-based Global-Local interaction Unit (TGLU), Vision-based DuaL interaction Unit (VDLU) and Cross-Modal Fusion-based interaction Unit (CMFU) are designed to capture and integrate the fine-grained representation lying in abbreviated text and implicit visual cues. Afterwards, we introduce a unit-consistency objective function via contrastive learning to avoid inconsistency and model degradation. Experimental results on three public benchmark datasets demonstrate that our solution outperforms various state-of-the-art baselines, and ablation studies verify the effectiveness of designed modules.
DRL4Route: A Deep Reinforcement Learning Framework for Pick-up and Delivery Route Prediction
Venue: Conference KDD 2023
Year: 2023

Pick-up and Delivery Route Prediction (PDRP), which aims to estimate the future service route of a worker given his current task pool, has received rising attention in recent years. Deep neural networks based on supervised learning have emerged as the dominant model for the task because of their powerful ability to capture workers' behavior patterns from massive historical data. Though promising, they fail to introduce the non-differentiable test criteria into the training process, leading to a mismatch in training and test criteria. Which considerably trims down their performance when applied in practical systems. To tackle the above issue, we present the first attempt to generalize Reinforcement Learning (RL) to the route prediction task, leading to a novel RL-based framework called DRL4Route. It combines the behavior-learning abilities of previous deep learning models with the non-differentiable objective optimization ability of reinforcement learning. DRL4Route can serve as a plug-and-play component to boost the existing deep learning models. Based on the framework, we further implement a model named DRL4Route-GAE for PDRP in logistic service. It follows the actor-critic architecture which is equipped with a Generalized Advantage Estimator that can balance the bias and variance of the policy gradient estimates, thus achieving a more optimal policy. Extensive offline experiments and the online deployment show that DRL4Route-GAE improves Location Square Deviation (LSD) by 0.9%-2.7%, and Accuracy@3 (ACC@3) by 2.4%-3.2% over existing methods on the real-world dataset.
HUGE: Huge Unsupervised Graph Embeddings with TPUs
Venue: Conference KDD 2023
Year: 2023

Graphs are a representation of structured data that captures the relationships between sets of objects. With the ubiquity of available network data, there is increasing industrial and academic need to quickly analyze graphs with billions of nodes and trillions of edges. A common first step for network understanding is Graph Embedding, the process of creating a continuous representation of nodes in a graph. A continuous representation is often more amenable, especially at scale, for solving downstream machine learning tasks such as classification, link prediction, and clustering. A high-performance graph embedding architecture leveraging Tensor Processing Units (TPUs) with configurable amounts of high-bandwidth memory is presented that simplifies the graph embedding problem and can scale to graphs with billions of nodes and trillions of edges. We verify the embedding space quality on real and synthetic large-scale datasets.
Learning to Relate to Previous Turns in Conversational Search
Venue: Conference KDD 2023
Year: 2023

Conversational search allows a user to interact with a search system in multiple turns. A query is strongly dependent on the conversation context. An effective way to improve retrieval effectiveness is to expand the current query with historical queries. However, not all the previous queries are related to, and useful for expanding the current query. In this paper, we propose a new method to select relevant historical queries that are useful for the current query. To cope with the lack of labeled training data, we use a pseudo-labeling approach to annotate useful historical queries based on their impact on the retrieval results. The pseudo-labeled data are used to train a selection model. We further propose a multi-task learning framework to jointly train the selector and the retriever during fine-tuning, allowing us to mitigate the possible inconsistency between the pseudo labels and the changed retriever. Extensive experiments on four conversational search datasets demonstrate the effectiveness and broad applicability of our method compared with several strong baselines.
Criteria Tell You More than Ratings: Criteria Preference-Aware Light Graph Convolution for Effective Multi-Criteria Recommendation
Venue: Conference KDD 2023
Year: 2023

The multi-criteria (MC) recommender system, which leverages MC rating information in a wide range of e-commerce areas, is ubiquitous nowadays. Surprisingly, although graph neural networks (GNNs) have been widely applied to develop various recommender systems due to GNN's high expressive capability in learning graph representations, it has been still unexplored how to design MC recommender systems with GNNs. In light of this, we make the first attempt towards designing a GNN-aided MC recommender system. Specifically, rather than straightforwardly adopting existing GNN-based recommendation methods, we devise a novel criteria preference-aware light graph convolution CPA-LGC method, which is capable of precisely capturing the criteria preference of users as well as the collaborative signal in complex high-order connectivities. To this end, we first construct an MC expansion graph that transforms user--item MC ratings into an expanded bipartite graph to potentially learn from the collaborative signal in MC ratings. Next, to strengthen the capability of criteria preference awareness, CPA-LGC incorporates newly characterized embeddings, including user-specific criteria-preference embeddings and item-specific criterion embeddings, into our graph convolution model. Through comprehensive evaluations using four real-world datasets, we demonstrate (a) the superiority over benchmark MC recommendation methods and benchmark recommendation methods using GNNs with tremendous gains, (b) the effectiveness of core components in CPA-LGC, and (c) the computational efficiency.
Deep Pipeline Embeddings for AutoML
Venue: Conference KDD 2023
Year: 2023

Automated Machine Learning (AutoML) is a promising direction for democratizing AI by automatically deploying Machine Learning systems with minimal human expertise. The core technical challenge behind AutoML is optimizing the pipelines of Machine Learning systems (e.g. the choice of preprocessing, augmentations, models, optimizers, etc.). Existing Pipeline Optimization techniques fail to explore deep interactions between pipeline stages/components. As a remedy, this paper proposes a novel neural architecture that captures the deep interaction between the components of a Machine Learning pipeline. We propose embedding pipelines into a latent representation through a novel per-component encoder mechanism. To search for optimal pipelines, such pipeline embeddings are used within deep-kernel Gaussian Process surrogates inside a Bayesian Optimization setup. Furthermore, we meta-learn the parameters of the pipeline embedding network using existing evaluations of pipelines on diverse collections of related datasets (a.k.a. meta-datasets). Through extensive experiments on three large-scale meta-datasets, we demonstrate that pipeline embeddings yield state-of-the-art results in Pipeline Optimization.
Revisiting Personalized Federated Learning: Robustness Against Backdoor Attacks
Venue: Conference KDD 2023
Year: 2023

In this work, besides improving prediction accuracy, we study whether personalization could bring robustness benefits to backdoor attacks. We conduct the first study of backdoor attacks in the pFL framework, testing 4 widely used backdoor attacks against 6 pFL methods on benchmark datasets FEMNIST and CIFAR-10, a total of 600 experiments. The study shows that pFL methods with partial model-sharing can significantly boost robustness against backdoor attacks. In contrast, pFL methods with full model-sharing do not show robustness. To analyze the reasons for varying robustness performances, we provide comprehensive ablation studies on different pFL methods. Based on our findings, we further propose a lightweight defense method, Simple-Tuning, which empirically improves defense performance against backdoor attacks. We believe that our work could provide both guidance for pFL application in terms of its robustness and offer valuable insights to design more robust FL methods in the future. We open-source our code to establish the first benchmark for black-box backdoor attacks in pFL: https://github.com/alibaba/FederatedScope/tree/backdoor-bench.
Rover: An Online Spark SQL Tuning Service via Generalized Transfer Learning
Venue: Conference KDD 2023
Year: 2023

Distributed data analytic engines like Spark are common choices to process massive data in industry. However, the performance of Spark SQL highly depends on the choice of configurations, where the optimal ones vary with the executed workloads. Among various alternatives for Spark SQL tuning, Bayesian optimization (BO) is a popular framework that finds near-optimal configurations given sufficient budget, but it suffers from the re-optimization issue and is not practical in real production. When applying transfer learning to accelerate the tuning process, we notice two domain-specific challenges: 1) most previous work focus on transferring tuning history, while expert knowledge from Spark engineers is of great potential to improve the tuning performance but is not well studied so far; 2) history tasks should be carefully utilized, where using dissimilar ones lead to a deteriorated performance in production. In this paper, we present Rover, a deployed online Spark SQL tuning service for efficient and safe search on industrial workloads. To address the challenges, we propose generalized transfer learning to boost the tuning performance based on external knowledge, including expert-assisted Bayesian optimization and controlled history transfer. Experiments on public benchmarks and real-world tasks show the superiority of Rover over competitive baselines. Notably, Rover saves an average of 50.1% of the memory cost on 12k real-world Spark SQL tasks in 20 iterations, among which 76.2% of the tasks achieve a significant memory reduction of over 60%.
PIER: Permutation-Level Interest-Based End-to-End Re-ranking Framework in E-commerce
Venue: Conference KDD 2023
Year: 2023

Re-ranking draws increased attention on both academics and industries, which rearranges the ranking list by modeling the mutual influence among items to better meet users' demands. Many existing re-ranking methods directly take the initial ranking list as input, and generate the optimal permutation through a well-designed context-wise model, which brings the evaluation-before-reranking problem. Meanwhile, evaluating all candidate permutations brings unacceptable computational costs in practice. Thus, to better balance efficiency and effectiveness, online systems usually use a two-stage architecture which uses some heuristic methods such as beam-search to generate a suitable amount of candidate permutations firstly, which are then fed into the evaluation model to get the optimal permutation. However, existing methods in both stages can be improved through the following aspects. As for generation stage, heuristic methods only use point-wise prediction scores and lack an effective judgment. As for evaluation stage, most existing context-wise evaluation models only consider the item context and lack more fine-grained feature context modeling. This paper presents a novel end-to-end re-ranking framework named PIER to tackle the above challenges which still follows the two-stage architecture and contains two mainly modules named FPSM and OCPM. We apply SimHash in FPSM to select top-K candidates from the full permutation based on user's permutation-level interest in an efficient way. Then we design a novel omnidirectional attention mechanism in OCPM to capture the context information in the permutation. Finally, we jointly train these two modules end-to-end by introducing a comparative learning loss. Offline experiment results demonstrate that PIER outperforms baseline models on both public and industrial datasets, and we have successfully deployed PIER on Meituan food delivery platform.
All in One: Multi-Task Prompting for Graph Neural Networks
Venue: Conference KDD 2023
Year: 2023

Recently, ''pre-training and fine-tuning'' has been adopted as a standard workflow for many graph tasks since it can take general graph knowledge to relieve the lack of graph annotations from each application. However, graph tasks with node level, edge level, and graph level are far diversified, making the pre-training pretext often incompatible with these multiple tasks. This gap may even cause a ''negative transfer'' to the specific application, leading to poor results. Inspired by the prompt learning in natural language processing (NLP), which has presented significant effectiveness in leveraging prior knowledge for various NLP tasks, we study the prompting topic for graphs with the motivation of filling the gap between pre-trained models and various graph tasks. In this paper, we propose a novel multi-task prompting method for graph models. Specifically, we first unify the format of graph prompts and language prompts with the prompt token, token structure, and inserting pattern. In this way, the prompting idea from NLP can be seamlessly introduced to the graph area. Then, to further narrow the gap between various graph tasks and state-of-the-art pre-training strategies, we further study the task space of various graph applications and reformulate downstream problems to the graph-level task. Afterward, we introduce meta-learning to efficiently learn a better initialization for the multi-task prompt of graphs so that our prompting framework can be more reliable and general for different tasks. We conduct extensive experiments, results from which demonstrate the superiority of our method.
Joint Pre-training and Local Re-training: Transferable Representation Learning on Multi-source Knowledge Graphs
Venue: Conference KDD 2023
Year: 2023

In this paper, we present the ``joint pre-training and local re-training'' framework for learning and applying multi-source knowledge graph (KG) embeddings. We are motivated by the fact that different KGs contain complementary information to improve KG embeddings and downstream tasks. We pre-train a large teacher KG embedding model over linked multi-source KGs and distill knowledge to train a student model for a task-specific KG. To enable knowledge transfer across different KGs, we use entity alignment to build a linked subgraph for connecting the pre-trained KGs and the target KG. The linked subgraph is re-trained for three-level knowledge distillation from the teacher to the student, i.e., feature knowledge distillation, network knowledge distillation, and prediction knowledge distillation, to generate more expressive embeddings. The teacher model can be reused for different target KGs and tasks without having to train from scratch. We conduct extensive experiments to demonstrate the effectiveness and efficiency of our framework.