# micro-location
## English
### Alternative forms

* microlocation

### Etymology

From micro- +‎ location.

### Noun

micro-location (countable and uncountable, plural micro-locations)
* (countable) A location of something within a larger area or region, such as a part of a city or a section of a river.
** 1977, Colin Clark, Population Growth and Land Use, →ISBN, page 280:The macro-location of industry and population tends towards an ever-increasing concentration in a limited number of area; their micro-location, on the other hand, towards an ever-increasing diffusion or "sprawl". In this case it is convenient to describe under the heading of macro-location the analysis of the location of population and industry as between regions and groupings of industrial towns; and the term micro-location to describe in more detail how they are located within such areas.
** 2003, Mohammad Karamouz, Ferenc Szidarovszky, Banafsheh Zahraie, Water Resources Systems Analysis, →ISBN, page 373:This kind of longitudinal sampling location is referred to as micro-location. Micro-location should take place in a reach of river in which the water is completely mixed — that is, where the concentration of water quality variables is independent of lateral location and depth in a cross-section.
** 2004, George Nash, Christopher Chippindale, The Figured Landscapes of Rock-Art, →ISBN:Mandt's micro-location is the type of terrain (shoreline, flat, hilly), and the macro- location is the geographical distribution (coastal zone, farm zone, mountain zone). The micro and macro variables are highly correlated by definition.
** 2006, Wolfgang Fercher, Feasibility Studies for Hotels, →ISBN:The quality of the micro-location of a project is considered as a very important factor in the development of a hotel.
* (countable) A location specified on a microscopic scale, such as on a biochip or on a DNA molecule.
** 2002, Marc J. Madou, Fundamentals of Microfabrication, →ISBN:The ability to produce well defined electric fields with these electrode arrays enables one to electrophoretically transport those charged particles to or from any micro location on the surface of the device submerged in the analyte solution.
** 2003, Jing Cheng, Larry J. Kricka, Biochip Technology, →ISBN, page 157:The cells introduced onto these microelectrodes are manipulated to different micro-locations by positive and negative DEP forces.
** 2013, Serum Globulins—Advances in Research and Application, →ISBN:Analytes or reactants can be transported by free field electrophoresis to any specific micro-location where the analytes or reactants are effectively concentrated and reacted with the specific binding entity at said micro-location.
** 2013, Nucleic Acid Probes—Advances in Research and Application, →ISBN:In a third aspect, this inventions features a method for concentrating and reacting analytes or reactants at any specific micro-location on the device.
* (uncountable) The process of electronically determining the location of something with a level of precision that locates it within a building or room.
** 2014, Matthew S. Gast, Building Applications with IBeacon, →ISBN:When used in this manner, proximity technologies are said to be providing micro-location, because they can provide much more accurate information than GPS, especially in buildings where GPS does not operate with high accuracy (or possibly even at all). In a micro-location scenario, proximity can operate as a tighter description of where you are, but that misstates the power of proximity.
** 2016 May 31, David Roe, “Retailers: Brace for the Rise of Bluetooth Beacons”, in CMSWire:As CMSWire contributor Nimmity Zappert explained, "By using location data coupled with consumer interaction data, marketers are delivering a more engaging customer experience that truly provides value. They do this by matching micro-location technology with real-time decisioning and historical data to create a truly individualized in-store experience for shoppers, rather than just sending random offers.
** 2016 April 7, “Technavio Announces Top Four Emerging Trends Impacting the LBS Market in the US”, in Business Wire:The micro-location capabilities of beacons enable retailers to interact directly with their clients. For instance, in 2014, Safeway and Giant Eagle deployed beacons in nearly 200 grocery stores across the US. These beacons communicate with the supporting apps and send relevant pop-up notifications to people as they pass through the shop.
* (countable) A specific location detected or targeted by micro-location technology.
** 2013 June 19, Daniel Eran Dilger, “Inside iOS 7: iBeacons enhance apps' location awareness via Bluetooth LE”, in Apple Insider:Using BLE, a merchant or other provider can define more targeted "micro-locations" to trigger an alert, in some cases requiring that you be in the presence of an iBeacon in order to validate a Passbook entry.
** 2014, Pierre J Benckendorff, Pauline J Sheldon, Daniel R Fesenmaier, Tourism Information Technology, 2nd Edition, →ISBN, page 194:Using BLE, an airport or airline can define more targeted “micro-locations” to trigger an activity. The technology can be used with apps such as Passbook to display passenger itineraries, boarding passes, identification and notifications when passengers cross the geofence threshold of a defined location.
** 2015 March 13, Lance Ulanoff, “Near Me is dead, long live iBeacons -- at SXSW”, in Mashable Australia:Since SXSW takes place throughout the city, beacons are allowing us to use micro-locations and context in conjunction with attendee profiles to help people sync up in real-time," said Scott Wilcox, SXSW director of technology.

#### Antonyms

* macrolocation