# slogan
## English
### Etymology

From earlier sloggorne, slughorne, slughorn (“battle cry”), borrowed from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slúag, slóg (“army; (by extension) assembly, crowd”) + gairm (“a call, cry”). Slóg is derived from Proto-Celtic *slougos (“army, troop”), from Proto-Indo-European *slowgʰos, *slowgos (“entourage”); and gairm from Proto-Celtic *garsman (“a call, shout”), ultimately from Proto-Indo-European *ǵeh₂r- (“to call, shout”). The English word is cognate with Latin garriō (“to chatter, prattle”), Old English caru (“anxiety, care, worry; grief, sorrow”).

### Pronunciation

* (Received Pronunciation) IPA: /ˈsləʊɡ(ə)n/
* (General American) IPA: /ˈsloʊɡən/
* Audio (General American):(file)
* Rhymes: -əʊɡən
* Hyphenation: slo‧gan

### Noun

slogan (plural slogans)
* A distinctive phrase of a person or group of people (such as a movement or political party); a motto.
** 1960, P[elham] G[renville] Wodehouse, chapter XVIII, in Jeeves in the Offing, London: Herbert Jenkins, →OCLC:"Right-ho," I [Bertie Wooster] said, not much liking the assignment, but liking less the idea of endeavouring to thwart this incandescent aunt in her current frame of mind. Safety first, is the Wooster slogan.
* (advertising) A catchphrase associated with a product or service being advertised.
    Synonyms: motto, (Britain) strapline, tagline
* (obsolete) A battle cry among the ancient Irish or highlanders of Scotland.
** 1805, Walter Scott, “Canto Fourth”, in The Lay of the Last Minstrel: A Poem, London: […] [James Ballantyne] for Longman, Hurst, Rees, and Orme, […], and A[rchibald] Constable and Co., […], →OCLC, stanza XXIV, page 115:His bugle Wat of Harden blew; / Pensils and pennons wide were flung, / To heaven the Border slogan rung, / "St Mary for the young Buccleuch!"

#### Alternative forms

* (battle cry): sloggorne, slughorn, slughorne (obsolete)

#### Derived terms

* sloganeer
* sloganeering (noun)
* sloganise, sloganize
* sloganising, sloganizing (noun)

#### Descendants

* → Catalan: eslògan
* → Czech: slogan
* → German: Slogan
* → French: slogan
* → Italian: slogan
* → Japanese: スローガン (surōgan)
* → Korean: 슬로건 (seullogeon)
* → Portuguese: slogan
* → Russian: слоган (slogan)
* → Serbo-Croatian: slògān, сло̀га̄н
* → Spanish: eslogan
* → Turkish: slogan

#### Translations
### References

* ↑ “slogan, n.”, in OED Online ⁠, Oxford: Oxford University Press, 1912; “slogan, n.”, in Lexico, Dictionary.com; Oxford University Press, 2019–2022.

### Further reading

* slogan on Wikipedia.Wikipedia
* slogan (disambiguation) on Wikipedia.Wikipedia

### Anagrams

* Anglos, anglos, langos, logans, longas

## Basque
### Pronunciation

* IPA: /es̺loɡan/ [ez̺.lo.ɣ̞ãn]
* Rhymes: -oɡan, -an

### Noun

slogan inan
* Alternative spelling of eslogan (“slogan”)

#### Declension
### Further reading

* “slogan”, in Euskaltzaindiaren Hiztegia [Dictionary of the Basque Academy] (in Basque), Euskaltzaindia [Royal Academy of the Basque Language]

## Cebuano
### Etymology

Unadapted borrowing from English slogan.

### Pronunciation

* Hyphenation: slo‧gan
* IPA: /ˈsloɡan/ [ˈs̪l̪o.ɡɐn̪]

### Noun

slogan
* slogan

## Czech
### Etymology

Borrowed from English slogan.

### Noun

slogan m inan
* slogan (advertising)

#### Declension
### Further reading

* “slogan”, in Příruční slovník jazyka českého (in Czech), 1935–1957
* “slogan”, in Slovník spisovného jazyka českého (in Czech), 1960–1971, 1989
* “slogan”, in Internetová jazyková příručka (in Czech), 2008–2025

## Finnish
### Pronunciation

* IPA: /ˈsloɡɑn/, [ˈs̠lo̞ɡɑ̝n]
* IPA: /ˈslou̯ɡɑn/, [ˈs̠lo̞u̯ɡɑ̝n]
* Rhymes: -oɡɑn
* Hyphenation: slo‧gan

### Noun

slogan
* Alternative form of slogaani

#### Declension

Possessive forms of slogan (Kotus type 6/paperi, no gradation) :
first-person singular possessor
singular
plural
nominative
sloganini
sloganini
accusative
nom.
sloganini
sloganini
gen.
sloganini
genitive
sloganini
sloganieni sloganeideni sloganeitteni
partitive
sloganiani
sloganeitani sloganejani
inessive
sloganissani
sloganeissani
elative
sloganistani
sloganeistani
illative
sloganiini
sloganeihini
adessive
sloganillani
sloganeillani
ablative
sloganiltani
sloganeiltani
allative
sloganilleni
sloganeilleni
essive
sloganinani
sloganeinani
translative
sloganikseni
sloganeikseni
abessive
sloganittani
sloganeittani
instructive
comitative
—sloganeineni
second-person singular possessor
singular
plural
nominative
sloganisi
sloganisi
accusative
nom.
sloganisi
sloganisi
gen.
sloganisi
genitive
sloganisi
sloganiesi sloganeidesi sloganeittesi
partitive
sloganiasi
sloganeitasi sloganejasi
inessive
sloganissasi
sloganeissasi
elative
sloganistasi
sloganeistasi
illative
sloganiisi
sloganeihisi
adessive
sloganillasi
sloganeillasi
ablative
sloganiltasi
sloganeiltasi
allative
sloganillesi
sloganeillesi
essive
sloganinasi
sloganeinasi
translative
sloganiksesi
sloganeiksesi
abessive
sloganittasi
sloganeittasi
instructive
comitative
—sloganeinesi
first-person plural possessor
singular
plural
nominative
sloganimme
sloganimme
accusative
nom.
sloganimme
sloganimme
gen.
sloganimme
genitive
sloganimme
sloganiemme sloganeidemme sloganeittemme
partitive
sloganiamme
sloganeitamme sloganejamme
inessive
sloganissamme
sloganeissamme
elative
sloganistamme
sloganeistamme
illative
sloganiimme
sloganeihimme
adessive
sloganillamme
sloganeillamme
ablative
sloganiltamme
sloganeiltamme
allative
sloganillemme
sloganeillemme
essive
sloganinamme
sloganeinamme
translative
sloganiksemme
sloganeiksemme
abessive
sloganittamme
sloganeittamme
instructive
comitative
—sloganeinemme
second-person plural possessor
singular
plural
nominative
sloganinne
sloganinne
accusative
nom.
sloganinne
sloganinne
gen.
sloganinne
genitive
sloganinne
sloganienne sloganeidenne sloganeittenne
partitive
sloganianne
sloganeitanne sloganejanne
inessive
sloganissanne
sloganeissanne
elative
sloganistanne
sloganeistanne
illative
sloganiinne
sloganeihinne
adessive
sloganillanne
sloganeillanne
ablative
sloganiltanne
sloganeiltanne
allative
sloganillenne
sloganeillenne
essive
sloganinanne
sloganeinanne
translative
sloganiksenne
sloganeiksenne
abessive
sloganittanne
sloganeittanne
instructive
comitative
—sloganeinenne
third-person possessor
singular
plural
nominative
sloganinsa
sloganinsa
accusative
nom.
sloganinsa
sloganinsa
gen.
sloganinsa
genitive
sloganinsa
sloganiensa sloganeidensa sloganeittensa
partitive
sloganiaan sloganiansa
sloganeitaan sloganejaan sloganeitansa sloganejansa
inessive
sloganissaan sloganissansa
sloganeissaan sloganeissansa
elative
sloganistaan sloganistansa
sloganeistaan sloganeistansa
illative
sloganiinsa
sloganeihinsa
adessive
sloganillaan sloganillansa
sloganeillaan sloganeillansa
ablative
sloganiltaan sloganiltansa
sloganeiltaan sloganeiltansa
allative
sloganilleen sloganillensa
sloganeilleen sloganeillensa
essive
sloganinaan sloganinansa
sloganeinaan sloganeinansa
translative
sloganikseen sloganiksensa
sloganeikseen sloganeiksensa
abessive
sloganittaan sloganittansa
sloganeittaan sloganeittansa
instructive
comitative
—sloganeineen sloganeinensa :

### Further reading

* “slogan”, in Kielitoimiston sanakirja [Dictionary of Contemporary Finnish]‎ (in Finnish) (online dictionary, continuously updated), Kotimaisten kielten keskuksen verkkojulkaisuja 35, Helsinki: Kotimaisten kielten tutkimuskeskus (Institute for the Languages of Finland), 2004–, retrieved 2023-07-03

## French
### Etymology

English slogan.

### Pronunciation

* IPA: /slɔ.ɡɑ̃/

### Noun

slogan m (plural slogans)
* slogan (all senses)

### Further reading

* “slogan”, in Trésor de la langue française informatisé [Digitized Treasury of the French Language], 2012.

### Anagrams

* lagons

## Indonesian
### Etymology

Borrowed from English slogan.

### Pronunciation

* IPA: /s(ə̆)lo.ɡan/
* Rhymes: -ɡan
* Hyphenation: slo‧gan

### Noun

slogan (plural slogan-slogan)
* slogan

#### Synonyms

* cogan (Standard Malay)

### Further reading

* “slogan” in Kamus Besar Bahasa Indonesia, Jakarta: Agency for Language Development and Cultivation – Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia, 2016.

## Italian
### Etymology

Borrowed from English slogan, from Scottish Gaelic sluagh-ghairm (“battle cry”).

### Pronunciation

* IPA: /ˈzlɔ.ɡan/
* Rhymes: -ɔɡan
* Hyphenation: slò‧gan

### Noun

slogan m (invariable)
* slogan, specifically:
* a distinctive phrase of a person or group of people
* (advertising) a catch phrase associated with the product or service being advertised

### Further reading

* slogan in Treccani.it – Vocabolario Treccani on line, Istituto dell'Enciclopedia Italiana

## Polish
### Etymology

Borrowed from English slogan, from earlier sloggorne, slughorne, from Scottish Gaelic sluagh-ghairm, from Old Irish slúag, slóg, from Proto-Celtic *slougos, from Proto-Indo-European *slowgʰo-, *slowgo- + Old Irish gairm, from Proto-Celtic *garman-, *garrman-, from Proto-Indo-European *ǵh₂r-smn-, from Proto-Indo-European *ǵh₂r-.

### Pronunciation

* IPA: /ˈslɔ.ɡan/
* Audio:(file)
* Rhymes: -ɔɡan
* Syllabification: slo‧gan

### Noun

slogan m inan
* cliché (something, most often a phrase or expression, that is overused or used outside its original context, so that its original impact and meaning are lost)
    Synonyms: banał, frazes, komunał, truizm
* (advertising) slogan (catch phrase associated with the product or service being advertised)
* slogan (distinctive phrase of a person or group of people)

#### Derived terms

* sloganowy
* sloganiarz
* sloganista

#### Related terms

* sloganowo
* sloganowość

### Further reading

* slogan in Wielki słownik języka polskiego, Instytut Języka Polskiego PAN
* slogan in Polish dictionaries at PWN

## Portuguese
### Alternative forms

* slôgane

### Etymology

Unadapted borrowing from English slogan.

### Pronunciation

* (Brazil) IPA: /izˈlo.ɡɐ̃/
* (Brazil) IPA: /izˈlo.ɡɐ̃/
** (Rio de Janeiro) IPA: /iʒˈlo.ɡɐ̃/
* (Portugal) IPA: /ˈslo(w).ɡɐn/ [ˈslo(w).ɣɐn]
* (Portugal) IPA: /ˈslo(w).ɡɐn/ [ˈslo(w).ɣɐn]
** (Northern Portugal) IPA: /ˈslow.ɡɐn/ [ˈslow.ɣɐn]
** (Southern Portugal) IPA: /ˈslo.ɡɐn/ [ˈslo.ɣɐn]

### Noun

slogan m (plural slogans)
* (advertising) slogan (phrase associated with a product)
* (by extension) any type of motto
    Synonym: lema

### Further reading

* “slogan”, in Dicionário Priberam da Língua Portuguesa (in Portuguese), Lisbon: Priberam, 2008–2025
* “slogan”, in Dicionário infopédia da Língua Portuguesa (in Portuguese), Porto: Porto Editora, 2003–2025

## Romanian
### Etymology

Borrowed from French slogan, from English slogan.

### Noun

slogan n (plural sloganuri)
* slogan

#### Declension
## Serbo-Croatian
### Etymology

Borrowed from English slogan.

### Pronunciation

* IPA: /slǒɡaːn/
* Hyphenation: slo‧gan

### Noun

slògān m (Cyrillic spelling сло̀га̄н)
* slogan (distinctive phrase of a person or group of people)
* slogan (advertising)

#### Declension
### Further reading

* “slogan”, in Hrvatski jezični portal [Croatian language portal] (in Serbo-Croatian), 2006–2025

## Spanish
### Noun

slogan m (plural slógans or slóganes)
* Alternative form of eslogan

## Turkish
### Etymology

Through French slogan or directly from English slogan, from sloggorne, slughorne, slughorn (“battle cry”), from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slúag, slóg (“army; (by extension) assembly, crowd”) + gairm (“a call, cry”).

### Pronunciation

* IPA: /sɫoˈɡɑn/, /s(ɯ).ɫo-/
* Hyphenation: slo‧gan

### Noun

slogan (definite accusative sloganı, plural sloganlar)
* slogan
    Synonym: motto

#### Derived terms

* slogan atmak
* slogancı
* sloganlaşmak
* sloganvari

### Further reading

* “slogan”, in Turkish dictionaries, Türk Dil Kurumu
* Nişanyan, Sevan (2002–) “slogan”, in Nişanyan Sözlük
* Ayverdi, İlhan (2010) “slogan”, in Misalli Büyük Türkçe Sözlük, a reviewed and expanded single-volume edition, Istanbul: Kubbealtı Neşriyatı
* Çağbayır, Yaşar (2007) “slogan”, in Ötüken Türkçe Sözlük (in Turkish), volume 1, Istanbul: Ötüken Neşriyat, page 4192