# flog
## English
### Pronunciation

* (UK) IPA: /flɒɡ/
* Rhymes: -ɒɡ
* (US) IPA: /flɑɡ/
* Audio (General Australian):(file)

### Etymology 1

From Middle English *floggen (suggested by flogge (“hammer, sledge”), from Old English *floggian, a stem variant of Proto-Germanic *flukkōną (“to beat”), itself a secondary zero-grade iterative with unetymological -u-, derived from *flōkaną.
The original zero-grade iterative *flakkōną had been misinterpreted as an o-grade. See flack (“to beat”), also as a dialectal noun "a blow, slap". Cognate with Scots flog (“a blow, stripe, flogging”, noun), Scots flog (“thin strip of wood”), Norwegian flak (“a piece torn off, strip”).
Alternatively, a back-formation from flogger, from Low German flogger (“a flail”).

#### Verb

flog (third-person singular simple present flogs, present participle flogging, simple past and past participle flogged)
* (transitive) To whip or scourge as punishment.
* (transitive) To use something to extreme; to abuse.
** 2002 October 30, Chris Wardrop, “VL idles rough when warm...”, in aus.cars‎ (Usenet):I did seven laps of Fyshwick with the mechanic today. I was turning lots of heads on the last few, people must of thought I was nuts, flogging the car then stopping, then driving slow then flogging it again.
* (transitive, UK, slang) To sell.
** 2001 January 26, Paul Edwards, “Optus $5/month 5110, T10 and 2288 only 4 days”, in aus.comms.mobile‎ (Usenet):And then there's my part time job at Telstra Bigpond flogging their cable network for just $67.55/month long term cost, a BARGAIN, and the other part time job flogging Foxtel at something like $50/month.
** 2007, Dave Lee (jazz musician), Nothing Rhymes with Silver 2‎, page 78:Flanders was able to flog his piece of land, for which he had originally paid £4,000, to one of the largest gold-mining corporations for something like a couple of million smackers.
* (transitive, Australia, New Zealand) To steal something.
* (transitive, Australia, New Zealand) To defeat easily or convincingly.
** 1999 August 16, Mr Ripper, “Nothing to Crow About”, in rec.sport.football.australian‎ (Usenet):The Swannies got on a real roll over rounds 16/17 & 18 of 1987. In consecutive SCG matches, they flogged the Eags 30.21 to 10.11, followed that with a 36.20 to 11.7 demolition of the Dons and finally a 31.12 to 15.17 thrashing of Richmond.
** 2001 June 9, Cas., “Eng v Aus 1977”, in aus.sport.cricket‎ (Usenet):Anyone with cable watch this on ESPN "History of Cricket" last night? Australia got flogged by an innings in the fourth test.
** 2004 June 5, Greg Vincent }:c{, “POLISER- Roosters v Bulldogs”, in aus.sport.rugby-league‎ (Usenet):It'll make the Raiders look good. Getting flogged by a team that got flogged by a team that got flogged by the Bulldogs.
* (transitive, Australia, agriculture) To overexploit (land), as by overgrazing, overstocking, etc.
** 2007 February 6, “Suppliers the losers in Coles-Woolworths war”, in The Age:The environment is paying dearly as producers flog their land. Sustainable agriculture needs a new generation of energised science and technology-trained farmers
* (theater) To beat away charcoal dust etc. using a flogger.

##### Synonyms

* (to whip or scourge): Thesaurus:whip

##### Derived terms

* flog a dead horse
* flog a dead pony
* flog-bottomist
* floggable
* floggee
* flogger
* flog someone round the fleet
* flogster
* flog the bishop
* flog the clock
* flog the dolphin
* flog the log
* flogworthy
* unflogged

##### Translations
#### Noun

flog (plural flogs)
* (Australia, informal, derogatory) A contemptible, often arrogant person; a wanker.
** 2019 June 15, Goya Dmytryshchak, “AFL fan outrage at 'behaviourial awareness officers'”, in The Age‎:It follows the ejection of a supporter who allegedly ran towards umpire Mathew Nicholls while calling him a "bald-headed flog" at half-time of the Carlton-Brisbane Lions match last Saturday.

#### See also

* flail
* flay
* vapulate

### Etymology 2

Blend of fake +‎ blog

#### Noun

flog (plural flogs)
* (Internet slang) A weblog designed to look authentic, but actually developed as part of a commercial marketing strategy to promote some product or service.
** 2008, Lucas Conley, OBD: Obsessive Branding Disorder:Though a handful of viral videos and flogs have captured significant interest, the vast majority hardly register with consumers.
** 2009, Nico Carpentier, Benjamin De Cleen, Participation and Media Production: Critical Reflections on Content Creation, page 33:An element more problematic […] in the move of corporate communications and practices online is the sometimes masked nature of such initiatives, for example through blogola and flogs.
** 2010, Beata Klimkiewicz, Media Freedom and Pluralism:[…] hidden advertising and flogs (the use of “personal blogs” for unfair commercial and political purposes), […]

##### Synonyms

* spamblog
* splog

### References

* ↑ Kroonen, Guus (2013) Alexander Lubotsky, editor, Etymological Dictionary of Proto-Germanic (Leiden Indo-European Etymological Dictionary Series; 11)‎, Leiden, Boston: Brill, →ISBN, page 144

### Anagrams

* GLOF, golf

## German
### Pronunciation

* IPA: /floːk/
* Audio (Austria):(file)

### Verb

flog
* past of fliegen

## Icelandic
### Etymology

Doublet (showing a-mutation) of flug (“flight; cliff”), from Old Norse flog, flug (“flight; cliff; an illness of the head”), from Proto-Germanic *flugą.

### Pronunciation

* IPA: /ˈflɔːɣ/
* Rhymes: -ɔːɣ

### Noun

flog n (genitive singular flogs, nominative plural flog)
* (obsolete, poetic) flight (the act of flying)
* seizure (sudden attack [of an illness], convulsion, e.g. an epileptic seizure)
* seizure (sudden onset of pain)

#### Related terms

* flogaveiki

## Norwegian Nynorsk
### Etymology

From Old Norse flog.

### Pronunciation

* IPA: /floːɡ/

### Noun

flog n (definite singular floget, indefinite plural flog, definite plural floga)
* a flight (the act of flying)
* a steep drop, near vertical cliff

### References

* “flog” in The Nynorsk Dictionary.

## Old English
### Pronunciation

* IPA: /floːɡ/, [floːɣ]

### Verb

flōg
* first/third-person singular preterite indicative of flēan

## Volapük
### Noun

flog (nominative plural flogs)
* flake

#### Declension

$^1$ status as a case is disputed $^2$ in later, non-classical Volapük only

## Welsh
### Pronunciation

** IPA: /vlɔɡ/

### Noun

flog
* Soft mutation of blog.

### Mutation

Note: Certain mutated forms of some words can never occur in standard Welsh. All possible mutated forms are displayed for convenience.