# goodwill
## English
### Alternative forms

* good-will (archaic)

### Etymology

From Middle English *goodwille, good wille (“goodwill”), perhaps from Old English *gōdwille (“goodwill”); compare Old English gōdwillende (“well-pleased”); also Scots guidwilly, guidwillie (“displaying goodwill”), equivalent to good +‎ will. Cognate with Scots guidwill (“goodwill”), Middle Low German gūtwille (“goodwill”), Old High German guotwilligi (“goodwill”), Old Danish godvilje (“goodwill”), Icelandic góðvilji, góðvili (“goodwill”), Icelandic góðvild (“goodness”). The sense "thrift shop" is a genericized trademark of a US chain of such shops.

### Pronunciation

* IPA: /ɡʊdˈwɪl/
* Audio (Southern England):(file)
* Rhymes: -ɪl
* Hyphenation: good‧will

### Noun

goodwill (usually uncountable, plural goodwills)
* A favorably disposed attitude toward someone or something.
** 20 January 2017, Donald Trump, Inauguration Speech
    We will seek friendship and goodwill with the nations of the world — but we do so with the understanding that it is the right of all nations to put their own interests first.
** 2022 November 16, Graham Eccles, “The Rest Day Working saga...”, in RAIL, number 970, page 32:The downside of this cost-saving strategy was that the train service could only be covered by goodwill. Whenever there was a spat between ASLEF and management - regardless of cause - the withdrawal of this goodwill became a stick with which unions could beat management.
* (accounting) The value of a business entity not directly attributable to its tangible assets and liabilities, deriving from factors such as consumer loyalty to the brand.
* (business) A concept used to refer to the ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien.
* (countable, also capitalized, Canada, US) A thrift shop.

#### Antonyms

* ill will

#### Derived terms

* goodwill ambassador
* goodwiller
* goodwilly

#### Translations

    The translations below need to be checked and inserted above into the appropriate translation tables. See instructions at Wiktionary:Entry layout § Translations.

### See also

* bona fides

## Dutch
### Etymology

Borrowed from English goodwill.

### Pronunciation

* IPA: /ˈɡut.ʋɪl/, [ˈɡut.ʋɪl], [ˈɡud.wɪl]
* Audio:(file)
* Hyphenation: good‧will

### Noun

goodwill m (uncountable)
* goodwill

## Finnish
### Etymology

Unadapted borrowing from English goodwill.

### Pronunciation

* IPA: /ˈɡudwil/, [ˈɡudwil]
* Rhymes: -udwil

### Noun

goodwill
* goodwill (intangible business value)

#### Declension

Possessive forms of goodwill (Kotus type 5/risti, no gradation) :
first-person singular possessor
singular
plural
nominative
goodwillini
goodwillini
accusative
nom.
goodwillini
goodwillini
gen.
goodwillini
genitive
goodwillini
goodwillieni
partitive
goodwilliani
goodwillejani
inessive
goodwillissani
goodwilleissani
elative
goodwillistani
goodwilleistani
illative
goodwilliini
goodwilleihini
adessive
goodwillillani
goodwilleillani
ablative
goodwilliltani
goodwilleiltani
allative
goodwillilleni
goodwilleilleni
essive
goodwillinani
goodwilleinani
translative
goodwillikseni
goodwilleikseni
abessive
goodwillittani
goodwilleittani
instructive
comitative
—goodwilleineni
second-person singular possessor
singular
plural
nominative
goodwillisi
goodwillisi
accusative
nom.
goodwillisi
goodwillisi
gen.
goodwillisi
genitive
goodwillisi
goodwilliesi
partitive
goodwilliasi
goodwillejasi
inessive
goodwillissasi
goodwilleissasi
elative
goodwillistasi
goodwilleistasi
illative
goodwilliisi
goodwilleihisi
adessive
goodwillillasi
goodwilleillasi
ablative
goodwilliltasi
goodwilleiltasi
allative
goodwillillesi
goodwilleillesi
essive
goodwillinasi
goodwilleinasi
translative
goodwilliksesi
goodwilleiksesi
abessive
goodwillittasi
goodwilleittasi
instructive
comitative
—goodwilleinesi
first-person plural possessor
singular
plural
nominative
goodwillimme
goodwillimme
accusative
nom.
goodwillimme
goodwillimme
gen.
goodwillimme
genitive
goodwillimme
goodwilliemme
partitive
goodwilliamme
goodwillejamme
inessive
goodwillissamme
goodwilleissamme
elative
goodwillistamme
goodwilleistamme
illative
goodwilliimme
goodwilleihimme
adessive
goodwillillamme
goodwilleillamme
ablative
goodwilliltamme
goodwilleiltamme
allative
goodwillillemme
goodwilleillemme
essive
goodwillinamme
goodwilleinamme
translative
goodwilliksemme
goodwilleiksemme
abessive
goodwillittamme
goodwilleittamme
instructive
comitative
—goodwilleinemme
second-person plural possessor
singular
plural
nominative
goodwillinne
goodwillinne
accusative
nom.
goodwillinne
goodwillinne
gen.
goodwillinne
genitive
goodwillinne
goodwillienne
partitive
goodwillianne
goodwillejanne
inessive
goodwillissanne
goodwilleissanne
elative
goodwillistanne
goodwilleistanne
illative
goodwilliinne
goodwilleihinne
adessive
goodwillillanne
goodwilleillanne
ablative
goodwilliltanne
goodwilleiltanne
allative
goodwillillenne
goodwilleillenne
essive
goodwillinanne
goodwilleinanne
translative
goodwilliksenne
goodwilleiksenne
abessive
goodwillittanne
goodwilleittanne
instructive
comitative
—goodwilleinenne
third-person possessor
singular
plural
nominative
goodwillinsa
goodwillinsa
accusative
nom.
goodwillinsa
goodwillinsa
gen.
goodwillinsa
genitive
goodwillinsa
goodwilliensa
partitive
goodwilliaan goodwilliansa
goodwillejaan goodwillejansa
inessive
goodwillissaan goodwillissansa
goodwilleissaan goodwilleissansa
elative
goodwillistaan goodwillistansa
goodwilleistaan goodwilleistansa
illative
goodwilliinsa
goodwilleihinsa
adessive
goodwillillaan goodwillillansa
goodwilleillaan goodwilleillansa
ablative
goodwilliltaan goodwilliltansa
goodwilleiltaan goodwilleiltansa
allative
goodwillilleen goodwillillensa
goodwilleilleen goodwilleillensa
essive
goodwillinaan goodwillinansa
goodwilleinaan goodwilleinansa
translative
goodwillikseen goodwilliksensa
goodwilleikseen goodwilleiksensa
abessive
goodwillittaan goodwillittansa
goodwilleittaan goodwilleittansa
instructive
comitative
—goodwilleineen goodwilleinensa :

#### Synonyms

* liikearvo

### Further reading

* “goodwill”, in Kielitoimiston sanakirja [Dictionary of Contemporary Finnish]‎ (in Finnish) (online dictionary, continuously updated), Kotimaisten kielten keskuksen verkkojulkaisuja 35, Helsinki: Kotimaisten kielten tutkimuskeskus (Institute for the Languages of Finland), 2004–, retrieved 2023-07-02