# 廣告
## Chinese
### Etymology

Wasei kango (和製漢語), orthographically borrowed from Japanese 広(こう)告(こく) (kōkoku). First attested in 1903 in 《二十世紀之巨靈托辣斯》 written by the Chinese politician Liang Qichao.

### Pronunciation

* Mandarin
    (Standard)
       (Pinyin): guǎnggào
       (Zhuyin): ㄍㄨㄤˇ ㄍㄠˋ
    (Chengdu, Sichuanese Pinyin): guang$^3$ gao$^4$
* Cantonese (Jyutping): gwong$^2$ gou$^3$
* Hakka
    (Sixian, PFS): kóng-ko
    (Hailu, HRS): gong$^ˊ$ go$^ˇ$
    (Meixian, Guangdong): guong$^3$ gau$^4$
* Jin (Wiktionary): guon$^2$ gau$^3$
* Eastern Min (BUC): guōng-gó̤
* Southern Min
    (Hokkien, POJ): kóng-kò͘ / kóng-kò
    (Teochew, Peng'im): guang$^2$ gao$^3$
* Wu (Northern, Wugniu): $^5$kuaon-kau / $^3$kuaon-kau$_5$
* Mandarin
** (Standard Chinese)
*** Hanyu Pinyin: guǎnggào
*** Zhuyin: ㄍㄨㄤˇ ㄍㄠˋ
*** Tongyong Pinyin: guǎnggào
*** Wade–Giles: kuang$^3$-kao$^4$
*** Yale: gwǎng-gàu
*** Gwoyeu Romatzyh: goanggaw
*** Palladius: гуангао (guangao)
*** Sinological IPA : /ku̯ɑŋ²¹⁴⁻²¹ kɑʊ̯⁵¹/
** (Chengdu)
*** Sichuanese Pinyin: guang$^3$ gao$^4$
*** Scuanxua Ladinxua Xin Wenz: guonggao
*** Sinological IPA : /kuaŋ⁵³ kau²¹³/
* Cantonese
** (Standard Cantonese, Guangzhou–Hong Kong)
*** Jyutping: gwong$^2$ gou$^3$
*** Yale: gwóng gou
*** Cantonese Pinyin: gwong$^2$ gou$^3$
*** Guangdong Romanization: guong$^2$ gou$^3$
*** Sinological IPA : /kʷɔːŋ³⁵ kou̯³³/
* Hakka
** (Sixian, incl. Miaoli and Neipu)
*** Pha̍k-fa-sṳ: kóng-ko
*** Hakka Romanization System: gong$^ˋ$ go
*** Hagfa Pinyim: gong$^3$ go$^4$
*** Sinological IPA: /koŋ³¹ ko⁵⁵/
** (Hailu, incl. Zhudong)
*** Hakka Romanization System: gong$^ˊ$ go$^ˇ$
*** Sinological IPA: /koŋ²⁴⁻³³ ko¹¹/
** (Meixian)
*** Guangdong: guong$^3$ gau$^4$
*** Sinological IPA: /kuɔŋ³¹ kau⁵³/
* Jin
** (Taiyuan)
*** Wiktionary: guon$^2$ gau$^3$
*** Sinological IPA (old-style): /kuɒ̃⁵³ kau⁴⁵/
* Eastern Min
** (Fuzhou)
*** Bàng-uâ-cê: guōng-gó̤
*** Sinological IPA : /kuoŋ³³⁻⁵⁵ $^{(k-)}$ŋɔ²¹³/
* Southern Min
** (Hokkien: Quanzhou)
*** Pe̍h-ōe-jī: kóng-kò͘
*** Tâi-lô: kóng-kòo
*** Phofsit Daibuun: kofngkox
*** IPA (Quanzhou): /kɔŋ⁵⁵⁴⁻²⁴ kɔ⁴¹/
** (Hokkien: Quanzhou, General Taiwanese, Xiamen, Zhangzhou, Singapore)
*** Pe̍h-ōe-jī: kóng-kò
*** Tâi-lô: kóng-kò
*** Phofsit Daibuun: kofngkoix
*** IPA (Taipei): /kɔŋ⁵³⁻⁴⁴ ko¹¹/
*** IPA (Xiamen, Zhangzhou): /kɔŋ⁵³⁻⁴⁴ ko²¹/
*** IPA (Singapore): /kɔŋ⁴²⁻²⁴ ko²¹/
*** IPA (Kaohsiung): /kɔŋ⁴¹⁻⁴⁴ kɤ²¹/
*** IPA (Quanzhou): /kɔŋ⁵⁵⁴⁻²⁴ ko⁴¹/
** (Teochew)
*** Peng'im: guang$^2$ gao$^3$
*** Pe̍h-ōe-jī-like: kuáng kàu
*** Sinological IPA : /kuaŋ⁵²⁻³⁵ kau²¹³/
* Wu
** (Northern: Shanghai)
*** Wugniu: $^5$kuaon-kau
*** MiniDict: kuaon$^去$ kau
*** Wiktionary Romanisation (Shanghai): $^2$kuaan-kau
*** Sinological IPA (Shanghai): /kuɑ̃³³ kɔ⁴⁴/
** (Northern: Suzhou)
*** Wugniu: $^3$kuaon-kau$_5$
*** MiniDict: kuaon$^上$ kau$^去$
*** Sinological IPA (Suzhou): /kuɑ̃⁵² kæ¹¹/

### Noun

廣告
* (countable) advertisement (notice promoting a product, service, etc.) (Classifier: 個／个; 則／则; 項／项; 條／条)
    做廣告／做广告 ― zuò guǎnggào ― to make an advertisement; to produce an ad
    禁止張貼廣告。／禁止张贴广告。 ― Jìnzhǐ zhāngtiē guǎnggào. ― No posters.
* (uncountable) advertising (activity of producing advertisements)
    做廣告／做广告 ― zuò guǎnggào ― to advertise
    打廣告／打广告 ― dǎ guǎnggào ― (colloquial) to advertise
    賣廣告／卖广告 [Cantonese] ― maai$^6$ gwong$^2$ gou$^3$ [Jyutping] ― to advertise
    廣告收入／广告收入 ― guǎnggào shōurù ― advertising revenue
       Wǒmen kěndìng shì méiyǒu qián zuò shénme guǎnggào le. [Pinyin]
       We definitely wouldn't have money for advertising.

#### Derived terms

* 公益廣告 / 公益广告 (gōngyì guǎnggào)
* 分類廣告 / 分类广告 (fēnlèi guǎnggào)
* 小廣告 / 小广告
* 廣告業 / 广告业 (guǎnggàoyè)
* 廣告牌 / 广告牌 (guǎnggàopái)
* 廣告色 / 广告色
* 貼片廣告 / 贴片广告 (tiēpiàn guǎnggào)

### References

* “廣告”, in 教育部臺灣台語常用詞辭典 [Dictionary of Frequently-Used Taiwanese Taigi] (overall work in Mandarin and Hokkien), Ministry of Education, R.O.C., 2025.

## Japanese

Kanji in this term :
| 廣 | 告 |
| こう Jinmeiyō | こく Grade: 5 |
| on'yomi ||
For pronunciation and definitions of 廣告 – see the following entry. :
| 【広告こうこく】 | [noun] advertisement, ad [verb] advertise |
(This term, 廣告, is the kyūjitai of the above term.) :

## Korean

Hanja in this term :
| 廣 | 告 |

### Noun

廣告 • (gwanggo) (hangeul 광고)
* hanja form of 광고 (“advertisement”)

## Vietnamese

chữ Hán Nôm in this term :
| 廣 | 告 |

### Noun

廣告
* chữ Hán form of quảng cáo (“advertisement; commercials”).

### Verb

廣告
* chữ Hán form of quảng cáo (“to advertise, publicise”).