# sug
## English
### Etymology 1

From the initial letters of selling under the guise of research, especially in the market industry.

#### Verb

sug (third-person singular simple present sugs, present participle sugging, simple past and past participle sugged)
* (informal) To market a product or service by means of purported market research.

### Etymology 2

Shortening.

#### Noun

sug (plural not attested)
* (informal) sugar; sweetheart (as a term of endearment)
** 2011, Yvette Wright, The Good, the Bad and the Ugly Side of Black Women, page 124:“Hey, sug, let's go into the family room so we don't wake up your daddy, OK?”
** 2013, James Oseland, Giles Coren, Tamasin Day-Lewis, A Fork In The Road: Tales of Food, Pleasure and Discovery On The Road:She called everybody sug, as in sugar, as in, 'Listen, sug, could you get me another Manhattan?'

### Anagrams

* GSU, Gus, ugs

## Afrikaans
### Pronunciation

* IPA: /sœχ/

### Etymology 1

From Dutch zuchten, from Middle Dutch suchten, from Old Dutch *sūfton.

#### Verb

sug (present sug, present participle sugtende, past participle gesug)
* (intransitive, transitive) to sigh

### Etymology 2

From Dutch zucht, from Middle Dutch sucht, socht, from Old Dutch *suft (“sigh, sip”), from Proto-Germanic *suf- (“to sip”).

#### Noun

sug (plural sugte, diminutive suggie)
* a sigh

## Aromanian
### Alternative forms

* sugu

### Etymology 1

From Latin sūgō. Compare Romanian suge, sug.

#### Verb

sug first-singular present indicative (past participle suptã)
* to suck

##### Related terms

* sudziri / sudzire, sudzeari / sudzeare
* suptu
* supshu

### Etymology 2

From Latin sabūcus, variant of sambūcus. Compare Romanian soc.

#### Noun

sug m
* elder, elderberry tree

## Livonian
### Alternative forms

* (Courland) su'g

### Etymology

From Proto-Finnic *suku. Cognates include Finnish suku.

### Noun

sug
* kind
* sort
* gender
* relative

#### Declension
## Norwegian Bokmål
### Verb

sug
* imperative of suge

## Norwegian Nynorsk
### Verb

sug
* imperative of suga

## Romanian
### Pronunciation

* IPA: [suɡ]

### Verb

sug
* inflection of suge:
** first-person singular present indicative/subjunctive
** third-person plural present indicative

## Somali
### Verb

sug
* to wait

## Sumerian
### Romanization

sug
* Romanization of 𒆹 (sug)

## Swedish
### Etymology

Deverbal from suga (“suck”).

### Pronunciation

* Rhymes: -ʉːɡ

### Noun

sug n
* suction, sucking, "suck"
** (figuratively) craving
    sötsugsweet cravings
    Produkten dämpar röksugetThe product reduces smoking cravings
** (figuratively) demand
    Det har varit ett enormt sug efter vår nya kebabsåsThere has been a huge demand ("suck") for our new kebab sauce
    Synonym: efterfrågan
** (figuratively) attraction
    ha sug i blickenhave a gaze that draws your attention (often in a romantic or flirtatious sense), "have suck in one's gaze"

#### Derived terms

* tappa sugen

#### Related terms

* sugen
* sugig

### Noun

sug c
* (usually in compounds) a device that sucks something

#### Derived terms

* salivsug
* slamsug

### Verb

sug
* imperative of suga

### References

* sug in Svensk ordbok (SO)
* sug in Svenska Akademiens ordlista (SAOL)
* sug in Svenska Akademiens ordbok (SAOB)

## Volapük
### Noun

sug (nominative plural sugs)
* suction

#### Declension

$^1$ status as a case is disputed $^2$ in later, non-classical Volapük only