# USP
## English
### Etymology 1

Initialism of United States Pharmacopeia.

#### Proper noun

USP
* (US, pharmacology) The United States Pharmacopeial Convention, Inc., a standard-setting authority that publishes USP-NF standards about pharmaceuticals and dietary supplements.
* (US, pharmacology) The United States Pharmacopeia, the published standards.

##### Derived terms

* USP unit

##### See also

* NF (National Formulary)

#### Adjective

USP (not comparable)
* (US, pharmacology, postpositive, used after a drug's name) Adhering to the standards of the United States Pharmacopeia.
    Clarithromycin Tablets, USP

#### Noun

USP (uncountable)
* (US, pharmacology) Ellipsis of USP unit.

##### Coordinate terms

* IU

#### Further reading

* USP-NF website

### Etymology 2

Initialism.

#### Proper noun

USP
* (US) Initialism of U.S. Penitentiaries.

#### Noun

USP (plural USPs)
* (marketing) Initialism of unique selling proposition/selling point.
    Synonym: UVP
** 2024 July 13, Harriet Fitch Little, “A reimagined classic”, in FT Weekend, Life & Arts, page 19:I came across this recipe when Helen Graham cooked it for Bracia and Friends, a pop-up whose USP is that chefs must cook a single dish.
* (computing, databases) Initialism of user stored procedure.
* (astronomy) Abbreviation of ultra-short period planet.

### Anagrams

* 'sup, PSU, PUS, PUs, SUP, Sup., UPS, UPs, psu, pus, sup, sup., ups

## Portuguese
### Pronunciation

* (Brazil) IPA: /ˈus.pi/, /ˈusp/
* (Brazil) IPA: /ˈus.pi/, /ˈusp/
** (Rio de Janeiro) IPA: /ˈuʃ.pi/, /ˈuʃp/
** (Southern Brazil) IPA: /ˈusp/, /ˈus.pi/

### Proper noun

USP f
* (Brazil) Acronym of Universidade de São Paulo.

#### Usage notes

It's a common joke among USP students to use the acronym as some kind of affix to anything related to the university. Examples include BUSP (from busão), the bus service that takes students between the campi, the bakery USPão (from pão), the CRUSP accommodations (initialism of Conjunto Residencial) and the USPapel stationery (from papel). There's an ongoing campaign to change the university hospital's name to USPital.

## Swedish
### Alternative forms

* usp (case form)

### Etymology

Unadapted borrowing from English USP.

### Noun

USP c
* (marketing) A USP, a unique selling point; a unique feature of a product that makes it more attractive to the consumer compared with other products on the market.
    Synonym: unik konkurrensfördel
** 2015 September 1, Fredrik Thambert, “Jocke Jonason startar ny byrå med Jens Pamp [Jocke Jonason starts a new agency with Jens Pamp]”, in Resumé:Folk hittar på så många roliga USP:ar i reklambranschen.People come up with so many funny USPs in the advertising industry.
** 2022 September 3, Julia Lundin, “Experten: “Det finns en övertro på influencern” [The expert: "There is an overbelief in the influencer"]”, in Breakit:Hon började först att sälja träningskläder (där USP:en var att svetten skulle synas igenom), men det gick inte alls hem hos målgruppen.She first started selling workout clothes (where the USP was that the sweat would show through), but it didn't go down well with the target audience.
** 2023 May 31, Carl-Fredrik Jaensson, “En stark inre marknad är EU:s USP [A strong internal market is the EU's USP]”, in Tidningen Näringslivet:En stark inre marknad är EU:s USP (Unique Selling Point), enligt Stellinger.A strong internal market is the EU's USP (Unique Selling Point), according to Stellinger.
* (by extension, sometimes humorous) A unique feature of a person that makes them more attractive (professionally, socially or romantically) compared with other people.
** 2016 April 23, “Ensamhetens pris är inte alls lika högt som kostnaden för ett misslyckande [The price of loneliness is nowhere near as high as the cost of failure]”, in Lundströms Bokradio‎, Sveriges Radio:Caroline Hainer har skrivit en ny roman om en kille som heter Jim vars enda unika eftermäle är att han kan låta exakt som en Åsna. Eller är det verkligen hans enda usp? Vi pratar med Caroline om den nya boken "Åsneprinsen" ur vilken ovan rubrik är travesterad.Caroline Hainer has written a new novel about a guy named Jim whose only unique feature is that he can sound exactly like a donkey. Or is that really his only usp? We talk to Caroline about the new book "The Donkey Prince" from which the above title is travested.
** 2023 April 13, “Eftermiddag i P3”, in Sveriges Radio (radio talk-show):Hannas fet & vild-usp och Edvin Endre i Vardagsfilosofiska rummetHanna's fat & wild-usp and Edvin Endre in the Everyday Philosophy Room