# Confirmation bias and conflict

    This essay is on Wikiversity to encourage a wide discussion of the issues it raises moderated by the Wikimedia rules that invite contributors to “be bold but not reckless,” contributing revisions written from a neutral point of view, citing credible sources -- and raising other questions and concerns on the associated '“Discuss”' page.
   * Everyone prefers information and sources consistent with their preconceptions.
This is a well-known phenomenon called “confirmation bias”. It feeds conflict, because each side believes they know things the others don't. This is reinforced in many if not all major conflicts as very few people access information and sources preferred by the other parties. The information consumed by the opposition often conflicts with our preconceptions. When the parties to conflict speak different languages, it becomes difficult for individuals in each side to access the information consumed by the others, even if they want to.
   * The mainstream media exploit this to please those who control most media funding and governance.
Whether accidentally or intentionally, different media organizations have segmented the media market in many different ways. The most obvious type of market segmentation is by language: Native speakers of Chinese or Arabic or French will likely consume different media than native English speakers. However, the media market is segmented in other ways as well. A review of the media in Latin America claimed that the economic elite have used the media to perpetuate a profoundly unequal social order. In the US, Fox News caters especially to so-called conservatives, and Fox and the more "liberal" media tend to demonize one another. Market segmentation has driven political polarization, with social media, especially Facebook, being particularly effective at amplifying divisions in the body politic in ways that support extremist groups, and terrorist attacks.
The combination of these two phenomena imply the following:
   * We are all trapped in our own echo chambers.
At its worst, this implies the following for many and perhaps all armed conflicts:
   * "Collateral damage" (i.e., civilian casualties or destruction of nonmilitary infrastructure) that "they" commit proves to us that they are at best criminally misled and must be resisted by any means necessary.
   * Meanwhile, collateral damage that we commit is unfortunate but necessary from our perspective -- but proves to them that we are at best criminally misled and must be resisted by any means necessary.

## Political problems mediated by the media

It becomes virtually (and sometimes legally) treasonous to suggest that the other side may actually have valid concerns that are unreported or distorted in the media “we” consume. This phenomenon contributes to the maintenance of large nuclear arsenals, which seem to threaten the future of civilization.
These problems have many other serious but less lethal consequences.

### Local news and political inefficiency

Research has documented how as the quality of local news declines, fewer people run for political office, fewer people vote, less money is spent on political campaigns, politicians don't work as hard for their constituents, and the cost of government goes up.

### Powell memorandum

Around 1975 major corporations began buying up virtually all the major media, as suggested by the 1971 Powell Memorandum, and firing nearly all the investigative journalists and replacing them with the police blotter. This was followed by a couple of major changes in the political economy of the US.
* Increase in incarcerations: Between 1925, the earliest data available, and 1975, roughly 0.1 percent of the US population was in state and federal prisons. In the last quarter of the twentieth century, this incarceration rate increased by a factor of five and has been roughly stable since at half a percent. That change was not driven by a substantive increase in crime but reportedly by changes in the media. The public thought that crime was out of control and voted in a generation of politicians promising to get tough on crime.
* Inequality: The relatively recent explosion in income inequality in the US began around the same time as the mainstream commercial broadcasters were firing nearly all the investigative journalists and replacing them with the police blotter.

### Political polarization

Political polarization in the US seems to have begun increasing after the suspension of the Fairness Doctrine in the US in 1987. It reportedly began increasing internationally after 2004 driven by the "click economy" by which Internet companies like Facebook, YouTube and Twitter make money.
* Click economy: Vaidhyanathan (2018) Antisocial Media claimed that companies like Facebook are "undermining democracy everywhere", because they make it profitable to target groups as small as twenty with ephemeral ads that currently disappear after a short while and therefore cannot be documented unless someone happens to capture it when they see it. "Facebook is working directly with campaigns — many of which support authoritarian and nationalist candidates". Harvard social psychology professor emeritus Shoshana Zuboff said that the algorithms used by internet companies like Facebook and Google produce "epistemic chaos", not merely "fake news" nor disinformation, because the intent is not to deceive but to attract profitable clicks, with no consideration of veracity. Similarly, McMaster (2020) Battlegrounds describes how the algorithms used by companies like Facebook, YouTube, and Twitter "determine the presentation of content [in ways that] encourage further polarization and extreme views. ... Those who interact on network platforms self-segregate into homogenous groups that share beliefs on contentious issues such as gun control, climate change, and immigration. Liberals interact with liberals and conservatives interact with conservatives. The most divisive and emotional topics amplify different rather than common views [thereby amplifying political polarization]. The internet and social media thus provided the [the Russian military] with a low-cost, easy way to divide and weaken America [and other countries, especially U.S. Western allies] from within." This has substantively degraded our national security according to McMaster, President Trump's second national security advisor.
* Decline in local news: However, this "undermining of democracy" attributed to "antisocial media" may also be attributed in part, at least in the US, to a concurrent decline in the money available for newspapers. US newspaper revenue as a percent of GDP fell from over 1 percent in 1956 to less than 0.1 percent in 2020. A quarter of US newspapers disappeared in the 10 years between 2010 and 2020, and many that remained were publishing less and many of those were publishing less often. And the number of newspaper reporters was cut in half in the 15 years between 2005 and 2020.

### War

* Vietnam: Former US President Dwight Eisenhower, who left office in 1961, wrote in his 1963 autobiography, "I never talked or corresponded with anyone knowledgeable in Indochinese affairs [including Vietnam] who did not agree that had elections been held as of the time of the fighting [leading to the defeat of the French in 1954], possibly 80 per cent of the population would have voted for the Communist Ho Chi Minh". This was the universal expert consensus that was not even mentionable in the mainstream media of that day in the US. Instead, substantial nationwide coverage was provided to unfounded claims by Senator Joseph McCarthy in 1952 as he accused the Democrats of "20 years of treason" for their relations with the USSR during the previous 20 years. The major media support for McCarthy continued as he complained about "21 years of treason", asserting without evidence that President Eisenhower was not doing enough to combat Communism. In this environment, US Presidents Eisenhower, Kennedy, Johnson, and Nixon all must have known that the mainstream media in the US would likely destroy their presidencies if they allowed the Vietnamese to govern themselves. Two US senators voted against the Gulf of Tonkin Resolution in August 1964; both were defeated as they next ran for reelection.
* Precursors to September 11: Information has gradually become public since 2001 of precursors to the suicide mass murders of September 11, 2001. Before the bombings of the US embassies in Kenya and Tanzania 1998-08-07, the government of Afghanistan had agreed to extradite Osama bin Laden to Saudi Arabia to be tried for treason. After that bombing, Muslim clerics around the world condemned bin Laden and al-Qaeda for that unjustified violence. Thirteen days later, the US bombed a pharmaceutical plant in Sudan and al-Qaeda training camps in Afghanistan. Muslim public opinion seemed to turn 180 degrees, as Muslims around the world apparently concluded that US contempt for rule of law and support for corrupt governments in Muslim majority countries indicated that bin Laden was right: The US was an evil empire, in their eyes. "Donations to bin Laden, which had been falling off for several years, increased markedly." When the Saudis came for bin Laden in September, as previously agreed, the Afghan government refused to extradite him. Then in 1999 an America West flight made an emergency landing when two Saudis tried to break into the cockpit with support from Saudi embassy officials in the US, according to documents declassified in 2016. Bin Laden reportedly justified those embassy bombings as a response to extrajudicial executions and torture previously organized by the US. All this suggests that if the US had treated those embassy bombings as law enforcement issues, subsequent events like the bombing of the USS Cole in 2000 and the suicide mass murders of September 11, 2001, would likely not have occurred, because support for Al-Qaeda had otherwise all but disappeared.
* Data on terrorism: Research on terrorism since 2001 has suggested that the most effective responses to terrorism are negotiations and law enforcement, with military force being the least effective. Between 1968 and 2006 more terrorist groups won than were defeated militarily. Apparently, the primary result of "colateral damage" (deaths of noncombatants and destruction of nonmilitary infrastructure) is to drive people off the sidelines to support one's opposition. This is consistent with the evidence that US government officials knew as early as 1999 that the Saudis and apparently no other government were providing substantive support for the preparations for the September 11 attacks.
* US-led wars in Afghanistan and Iraq: The US-led war in Afghanistan ended 2021-08-30, almost 20 years after it began. Cheyes (2014) and Mann (2015) suggest that political corruption and excessive violence by US-led military forces there may have manufactured support for Afghan rebels that the rebels would not have had if the US had paid more attention to the concerns of the common people of Afghanistan. Cheyes (2014) documented incidents where efforts to make the economy work for poor Afghanis were thwarted by political corruption, supported by the US government. And Retired US Green Beret Lt. Col. D. Scott Mann claimed his Special Forces units defeated the rebels by living for extended periods in Afghan villages and winning their trust, but Mann's program was not expanded to meet the need. Similarly, regarding US military operations in Iraq, McChesney and Nichols suggested that most of the problems that confronted the US military there following US President George W. Bush's Mission Accomplished speech were products of the censorship on the Iraqi press imposed by L. Paul Bremer, who led the Coalition Provisional Authority following that speech. McChesney and Nichols said that after World War II, General Eisenhower ordered the post-Nazi journalists to print whatever they wanted, even if it involved criticizing him. If Bremer had followed Eisenhower's example, it seems implausible that the Islamic State with between 800 and 1,500 committed Jihadists could have so easily routed an army with a paper strength of 60,000. Are the two primary recruiters for Islamic terrorism Saudi Arabia and the US? And to what extent are these events features of how the major media in the US are structured, funded, and governed?

## The social construction of conflict

In 1886 or 1887, Friedrich Nietzsche wrote that, “Facts do not exist, only interpretations.” In his 1922 book Public Opinion, Walter Lippmann said, "The real environment is altogether too big, too complex, and too fleeting for direct acquaintance" between people and their environment. Each person constructs a pseudo-environment that is a subjective, biased, and necessarily abridged mental image of the world that is unique to that individual and evolves over time. People "live [and act] in the same world, but they think and feel [and decide] in different ones." Lippman's “environment” might be called “reality,” and his “pseudo-environment” seems equivalent to what today is called “constructed reality.”
This becomes a problem, because
    The mainstream media create the stage upon which politicians read their lines.
For example, former President Eisenhower knew as President that the universal expert consensus on Vietnam was completely absent from the mainstream political discourse in the US at that time, as previously mentioned. Consequently, the socially constructed image of Southeast Asia shared by the majority of the US body politic was very different from the lived experiences of most of people in that region. This feature of the media environment suggests that any US government policies that supported self determination by the people of Vietnam would likely have been political suicide for US Presidents Eisenhower, Kennedy, Johnson and Nixon, as suggested above.
Similarly, there is a substantial body of evidence that suggests that (a) the two primary recruiters for Islamic terrorism may be Saudi Arabia and the US and (b) much of what the US has done in the name of the "War on Terror" has been counterproductive. This further suggests that substantive changes to US policy in this region could force major changes on US international business relations with the Saudis and possibly other authoritarian governments. Any media organization whose coverage was seen as potentially contributing to such changes might expect to lose advertising revenue from multinational business interests that might fear a loss of business from any such changes in policy.
This is illustrated by the line, "We have met the enemy and he is us", which was a common refrain of political cartoon character Pogo. Cartoonist Walt Kelly used this line several times from the McCarthy era of the 1950s, including with multiple issues during the Nixon administration (1969-1974), until Kelly died in 1973.

## Individual countermeasures

As individuals, we can reset our preconceptions to believe that our opposition will likely have sensible reasons for their positions, which are almost certainly unreported or misrepresented in the media we consume.
       Get curious, not angry.
This pushes us to stop paying as much attention to the mainstream media most readily available to “us” and look for alternative sources of information.
It also pushes us to be more accepting of potentially conflicting information. Even if what we hear from other sources seems to be wrong, we might be wise to accept that others may believe those other sources, especially if such beliefs might explain the behaviors we perceive.
       If we understand "their" perceptions better, it could reduce the chances that we would unwittingly offend them and increase the chances that we can resolve the conflict constructively. Their behaviors are driven by what they think, not what we think.
Because of confirmation bias, leaders and media outlets become trapped by their own rhetoric: We cannot expect leaders to say something they believe might reduce their following. We cannot expect a media outlet to publish anything that might reduce their audience or offend key managers or the people who control their funding.
       Watchdogs rarely bark at those who feed them.

### Manage our attention

Discussions of time management have discussed the "attention economy". Michael Goldhaber encourages us to think carefully about how we manage our attention so we use it in more focused, intentional ways, especially in how we use modern information technology.

### Noncommercial social media

Individuals could experiment with noncommercial social media like Diaspora or Mastodon: Noncommercial social media may not be as highly tuned to subtle human motivations as for-profit products like Facebook, but they also seem much less likely to increase conflict. One person who finds something useful may be able to convince friends to follow to an alternative noncommercial platform.

### Chenoweth's 3.5 percent rule

Fortunately, change is possible, as documented in research by Erica Chenoweth and Maria Stephan. They created a database of all the major violent and nonviolent governmental change efforts of the twentieth century -- over 300 of them. Twenty-five percent of the violent campaigns were successful and 53 percent of the nonviolent campaigns succeeded. So nonviolence was twice as likely to succeed as violence.
Moreover, every campaign that achieved the support of 3.5 percent of the population was successful. And all of those were nonviolent. If 3.5 percent of the population anyplace finds credible sources of information that contradict the local mainstream media and start asking their friends and neighbors their reactions to these contrary perspectives, they can force a change in public policy. Autocrats of the right and the left have been forced from power by nonviolent movements.
A major contributor to ending the US war in Vietnam was the gradual increase in opposition to the war in the US. By 1970 only a third of Americans believed that the US had not made a mistake by sending troops to fight in Vietnam.
In a crudely similar way, the first Earth Day celebrations in 1970 reportedly "brought 20 million Americans out into the spring sunshine for peaceful demonstrations in favor of environmental reform." That was almost 10 percent of the US population of 203 million. The United States Environmental Protection Agency began functioning later that year, December 2.
In Chenoweth and Stephan's successful nonviolent revolutions, in the anti-Vietnam War movement, and in the creation of the EPA, the movement for change started small and built until the mainstream media could no longer conceal enough of the evidence to prevent the changes that people were demanding. The media was forced to change or lose audience, and the leaders were forced to follow. In each case, dissidents stopped believing the dominant narrative and convinced enough others to join them that the media and the leaders were forced to change.
These change movements might have proceeded faster if the people involved had been better at (a) finding credible sources that contradicted the mainstream narrative and (b) asking others in nonthreatening ways what they thought about those contrary sources.

### Wikipedia

A source that generally has fewer problems with these issues is Wikipedia. It has been recognized as a place where on controversial topics "the two sides actually engaged each other and negotiated a version of the article that both can more or less live with. This is a rare sight indeed in today’s polarized political atmosphere, where most online forums are echo chambers for one side or the other”.
Wikipedia works, because almost anyone can change almost anything on Wikipedia. What stays tends to be written from a neutral point of view citing credible sources. Changes that do not conform to this standard are routinely reverted or modified by others to be more neutral and / or to cite credible sources.
This is a major threat to people in power. Various countries, most notably China, have blocked all or parts of Wikipedia. Turkey blocked all language editions of Wikipedia between 2017-04-29 and 2020-01-15; Wikipedia became available again in Turkey after the Turkish Constitutional Court ruled that the block was unconstitutional.
In March 2013 the French interior intelligence agency DCRI contacted the Wikimedia Foundation claiming that an article in the French-language Wikipedia about a French military compound contained classified information and demanded that it be deleted immediately. The Wikimedia Foundation said it "receives hundreds of deletion requests every year and always complies with clearly motivated requests." In this case, however, the Wikimedia Foundation considered that they did not have enough information and refused the DCRI request. On April 4, 2013, the DCRI summoned a volunteer administrator of the French Wikipedia and resident of France and demanded he immediately delete the article. The volunteer complied, believing he would otherwise be immediately incarcerated and prosecuted. The article was later restored by another Wikipedia contributor who lived outside France.
Attempts to censor Wikipedia have also come from Australia, Germany, Iran, Pakistan, Russia, Saudi Arabia, Syria, Tunisia, the United Kingdom, Uzbekistan, and Venezuela.
Conservatives in the US have been so concerned about what they claim is a “liberal” bias in Wikipedia that they created “Conservapedia” as an alternative.

### Risks in making unpopular statements

Opposing the dominant narrative always involves risk. Benjamin Franklin's grandson, Benjamin Franklin Bache, was arrested and charged with libel in 1798 for publishing unflattering remarks about President John Adams. During the twentieth century, Jehova's Witnesses were imprisoned and repeatedly attacked by violent mobs. During the Civil rights movement in the United States, civil rights activists were violent attacked and imprisoned, with some being killed, often with the complicity of law enforcement.
With an issue like the environment that does not involve national security in a fairly open society like the US, the risks from offending the people you talk with are usually fairly low. Morever, the risks from nonviolence are nearly always less than those from violence. Nonviolence is also more likely to attract supporters and less likely to increase the support for your opposition.
A key question is how can one become more persuasive? The operating hypothesis here is that one can often be more persuasive by (a) understanding better the people with whom one is communicating and (b) presenting sources and (c) requesting feedback in an open, friendly, nonthreatening manner.

## Countermeasures that can be taken by organizations

Governments could reduce the problems created by confirmation bias by funding citizen-directed subsidies for (a) journalism and (b) improved research to improve the use of evidence in public policy. Commercial organizations could similarly offer to donate a small percentage of their gross to such purposes selected by their customers.
       I do not want either government bureaucrats nor corporate bureaucrats censoring the information I consume.
The US Postal Service Act of 1792 provided citizen-directed subsidies for journalism, funds whose disbursement was controlled by newspaper subscribers, not by government officials nor advertisers. Under this act, newspapers were delivered up to 100 miles for a penny when first class postage was between 6 and 25 cents depending on distance. McChesney and Nichols (2016) said this represented roughly 0.2 percent of US Gross Domestic product (GDP) in 1840-1841. "In 1794 newspapers made up 70 percent of post office traffic; by 1832 the figure had risen to well over 90 percent." They said it had a huge impact of the subsequent success of the US, because it encouraged literacy and limited political corruption, both of which are known to contribute to economic growth. The comparison with contemporary New Spain, which became Mexico in 1821, is striking: The US prospered and grew while New Spain / Mexico fractured, shrank and stagnated economically.

### Relevant research

To counter the growing threat to democracy from the decline of news media, McChesney and Nichols recommend an internet-savvy reincarnation of the US Postal Service Act of 1972, again funded at 0.2 percent of GDP. This could be done in multiple ways that would be controlled by the public, not politicians nor big money interests. McChesney and Nichols suggested giving each citizen a voucher worth $100 per year (for 0.2 percent of GDP) that they could spend on any combination of qualified noncommercial investigative journalist organizations. Rolnick et al. suggested $50 per adult per year.
Karr and Aaron (2019) recommended taxing "targeted advertising" sold by companies like Facebook and using that "to fund a public-interest media system that places civic engagement and truth-seeking over alienation and propaganda. They said, for example, that "a tax of 2 percent on targeted ads could produce approximately $2 billion per year in revenue for a Public Interest Media Endowment to support independent, community-based and investigative journalism, among other innovations." That amount is a little less than $9 per person per year, substantially less than the $100 per person per year proposed by McChesney and Nichols or the $50 per year proposed by Rolnik et al.
Yale Law professor Bruce Ackerman suggested disbursing a comparable amount on the basis of qualified mouse clicks. Dan Hind proposed "public commissioning" of news, where "Journalists, academics and citizen researchers would post proposals for funding" investigative journalism on a particular issue with a public trust funded from taxes or license fees, with the public voting for the proposals they most supported. Dean Baker suggested an "Artistic Freedom Voucher" to provide citizen-directed subsidies to journalists, writers, artists and musicians, who place their work in the public domain. He claims that our current copyright system locks entirely too much information behind paywalls for far longer than required “to promote the progress of science and useful arts," as required by the United States Constitution. This is particularly true for refereed academic journals, the vast majority of which offer zero financial remuneration for published articles: With rare exceptions, the authors sole compensation comes from the recognition of their expertise that the publication provides, supplemented in some cases by academic promotions. For all such journals, copyright restrictions are obstacles to "the progress of science and useful arts," in blatant violation of the United States Constitution.
Julia Cagé recommended “Nonprofit Media Organizations (NMOs),” being charitable foundations with governance shared between the audience, employees and funders. In July 2020 she founded "Un Bout du Monde" ("One end of the world"), which advocates citizen ownership of the media, insisting, "Information is a public good. The time has come to act and reconquer our media!"
Models similar to Cagé's NMO are provided by community radio stations operated and managed by volunteers. One example is KKFI, a community radio station whose bylaws say it is owned by its “active volunteers”, who must donate at least 3 hours per month on average for over 6 months. Almost 90 percent of their 24/7 broadcast hours are locally produced by volunteers. The rest come from sources like the Pacifica radio network, that includes over 200 listener-sponsored radio stations.
In 2018 the government of New Jersey created a "Civic Information Consortium" (NJCIC), which "is a public charity and a collaboration among five of the state’s leading public higher-education institutions: The College of New Jersey, Montclair State University, the New Jersey Institute of Technology, Rowan University and Rutgers University." This is a nonprofit that provides grants to support quality local journalism. Applicants must provide real benefit to the community in collaboration with university partners. In September 2020, it obtained $500,000 from the state of New Jersey, which is a little less than 6 cents for each human in New Jersey.
However, the Consortium faced strong opposition from conservatives opposed to public funding of the media, and no money was allocated for it initially. After two more years of political organizing, the 2020 state budget included $500,000 for the New Jersey Civic Information Consortium. Other rounds of funding followed. By 2023-12-17 the NJCIC had distributed 95 grants averaging $61 thousand in 5 rounds of funding totaling $5.8 million. That sounds like a lot of money, but it's only about $0.20 per person per year and 2.5 parts per million or 0.00025 percent of the Gross State Product. That’s much better than nothing but it's a tiny fraction of what other sources have recommended.

### Advertising and accounting

However, 0.2 percent of GDP may not be enough. Between 1919 and 2007, advertising averaged roughly 2 percent of GDP in the US. It has so far not been feasible to get earlier figures on the percent of GDP devoted to advertising, though Tocqueville, who visited the US in 1831, said that "three-quarters of the enormous sheet [of a US newspaper] are filled with advertisements, and the remainder is frequently occupied by political intelligence or trivial anecdotes". This differed from France, which had few newspapers. The ones that existed carried little advertising and little "news-intelligence". Most of the space was devoted to "discussion of the politics of the day." By contract, "the number of periodical and semi-periodical publications in the United States is almost incredibly large. In America there is scarcely a hamlet which does not have its newspaper." To what extent do media consolidation and increased reliance on advertising since the nineteenth century threaten the editorial independence of the media today? Some sources insist that the full range of responsible expert opinion on any major issue may rarely if ever be adequately portrayed in the mainstream media.
However, the problem of malfeasance in government can actually be divided further into two needs:
    1. More research on the relative effectiveness of alternative approaches to societal problems, and
    2. Better public dissemination of and debate over the results of such research and on where more research is needed.
Both of these deficiencies are exacerbated by the suppression and distortion of information that might displease those who control media funding and governance.
Citizen-directed subsidies for journalism should help overcome the second deficiency.
To overcome the first deficiency, this article suggests we consider citizen-directed subsidies for research with options proposed for "public commissioning," as suggested by Hind, mentioned above.
As a model for an appropriate level of funding for citizen-directed subsidies for research, we might consider how much society spends on accounting and auditing. Most government agencies account for expenditures to the last penny, while the accounting for results rarely gets more than lip service.
The Integrated Public Use Microdata Series (IPUMS) provides microdata samples from various US and international surveys. The accompanying plot of “Accountants and Auditors as a percent of US households” shows households including someone employed as an accountant or auditor increasing from 0.013 percent of households in 1850 to 1.3 percent in 2006 and since.
This suggests targets of 2 percent of GDP for citizen-directed subsidies for journalism and 1 percent for citizen-directed subsidies for research. In the United States the average annual income (estimated GDP per capita for 2020) of roughly $63,000, one percent is $630; two percent is $1,260. That's substantially more than the subsidies discussed above ranging from 6 cents to $100 per human. Subsidies this high may be more than are economically optimal. However, subsidies for journalism that are substantially less than that nation's advertising budget may be less than optimal. Rolnik et al. noted that, "powerful individuals usually prefer not to be held accountable and may use threats, promises, and other tactics to induce private media outlets to distort and suppress information. Citizen-directed subsidies for both journalism and research can help counter these natural reflexive actions of people with power.
Also, note that 3 percent may sound like a lot of money, but is roughly only 18 months of the economic growth that the US has experienced on average since the end of World War II. And if it actually increases that rate of economic growth, it will pay for itself repeatedly in perpetuity out of income we would not have without those increases in productivity.
An important aspect of this idea is that some businesses already donate a portion of their profits to charities selected by their customers. We can ask them to help improve the functioning of democracy.
Similarly, governmental bodies could devote a small portion of their budgets for such citizen-directed subsidies. Citizens could ask local politicians to fund what might be called an endowment for journalism that would disburse funds to qualified nonprofit media organizations in proportion to, e.g., qualified internet clicks from IP addresses of residents of the jurisdiction of their respective governmental body. Commercial organizations could advertise their support for democracy by agreeing to donate, e.g., 0.1 or 1 percent of their gross or net to such an endowment for journalism, to be distributed in proportion to the desires of their customers as expressed each time they purchase or later via some mechanism, e.g., sending a photo of a receipt to such an endowment for journalism.
A reasonable target might be to match what the organizations already spend on advertising, public relations, and accounting. In the US, the government spending, federal, state and local, between 2010 and 2020 averaged roughly 40 percent of Gross Domestic Product (GDP), with local government representing roughly 10 percent of GDP.

### Research needed

The details of how to do this effectively in the internet age still need further development. If some organizations publicly agreed to donate a portion of their budgets for this purpose, that could make it easier to get grant money for further research and conferences on exactly how to do this.

### Tracking ads

Governments could also require all organizations that receive compensation for displaying content to an audience to submit ads, underwriting and click bait to a central repository like the Internet Archive with appropriate metadata to make it easy to search and identify the content, the audience, and the distributing organization. Exemptions could be made for organizations that receive less than, e.g., 10 times the median household income. However, whenever a sufficiently large media organization makes money by differentially displaying content, copies of such content should be entered into a searchable database, whether the content is called news, entertainment, advertising, click bait, boosted content, or something else.
The rise of social media has made it increasingly difficult for political candidates or minorities targeted by disinformation to even know what's driving the supporters of their opponents. Requiring paid content to be submitted to a central repository like this would make it much easier for defamed individuals to obtain evidence on the defamation and sue for libel or file criminal complaints for incitement to riot. This with existing law might be enough to reduce the problem of "fake news" to a more manageable level, especially in combination with an International Conflict Observatory, mentioned below.
Rather than giving government and corporate bureaucrats legal tools to censor the media and suppress dissent, we should give aggrieved parties tools they can use to find out if they've been defamed. These databases should allow defamed individuals or groups to document the exact nature and source of the disinformation. And they need the ability to seek redress of grievances in the courts.

### Liability for defamation

Dean Baker insists that internet platforms that accept compensation for displaying content, whether it's called advertising, underwriting, boosting, click bait, news, entertainment, or something else, should be legally liable for the content in the same way as print media are. If they do not receive compensation, they should not be held liable for the content.

### Fairness doctrine

Between 1949 and 1987 the FCC fairness doctrine required broadcasters in the US to both present controversial issues of public importance and to do so in a manner that was—in the FCC's view—honest, equitable, and balanced. The repeal of the fairness doctrine in 1987 seems to have contributed to the increase in partisanship that has occurred since then. This suggests that if we want domestic tranquility, the fairness doctrine should be reinstated and made applicable to all media that carry advertising or underwriting. And the courts should be empowered to decide what is honest, equitable, and balanced.
Conservatives claim that a fairness doctrine would target conservative media. A new fairness doctrine should target unfair media, whether liberal, conservative, or of any other ideology.

## Related work
### Corruption trilogy

The so-called "Corruption trilogy" consists of the following:
* Everyone makes most decisions based on what comes most readily to mind.
* We prefer information and sources that reinforce our preconceptions -- confirmation bias.
* The mainstream media everywhere exploit these defects in how humans make decisions to benefit those who control media funding and governance.
The first two points of this “Corruption trilogy” (or “Misinformation trilogy”, to use a more neutral term) are well documented in Thinking, Fast and Slow, which summarizes important work for which Daniel Kahneman won the 2002 Nobel Memorial Prize in Economics, even though he's not an economist: He won the Nobel Memorial Prize in Economics for his leadership in creating what is now called "behavioral economics" in the intersection between human behavior and economics. Part of this research has established that the models of a “rational person” that have been used for decades by economists do not adequately describe how people think and make decisions.
“Confirmation bias and conflict” is manifested in the research by Waytz, Young, and Ginges (2014) that documented “motive attribution asymmetry” in how members of the Republican and Democratic political parties in the US view each other and how Israelis and Palestinians view each other: Everyone tends to attribute their own and their own group's involvement in conflict to ingroup love more than outgroup hate but attribute the opposing party’s involvement to outgroup hate more than ingroup love. Waitz et al.'s research included a hopeful experiment that involved offering financial incentives for accuracy in evaluating the opposing party: They found that the financial incentives can mitigate this bias and its consequences. They suggested “that recognizing this attributional bias and how to reduce it can contribute to reducing human conflict on a global scale.” In terms of this discussion of “confirmation bias and conflict”, the fact that something (like financial incentives) can contribute to reducing conflict further suggests that other interventions may also reduce conflict. This provides weak but perhaps nonnegligible support for the interventions suggested above.
Arthur C. Brooks, former President of the American Enterprise Institute, has lamented “Our Culture of Contempt” with “divisive politicians, screaming heads on television, hateful columnists, angry campus activists and seemingly everything on the contempt machines of social media.” It works by confirmation bias and motive attribution asymmetry. He says we would be happier as people and more successful in pursuing our own political objectives if we teach ourselves not to disagree less but to disagree better: He asks us to “turn away the rhetorical dope peddlers — the powerful people on your own side who are profiting from the culture of contempt. ... When you find yourself hating something, someone is making money or winning elections or getting more famous and powerful. Unless a leader is actually teaching you something you didn’t know or expanding your worldview and moral outlook, you are being used.” Brooks asks us to never to treat others with contempt. He says that doing so will make it easier for us to find common ground with our adversaries and create win-win deals that are not possible when we treat others with contempt. It will also make us happier as individuals even if it doesn't change the nature of a conflict. And it reinforces the admonition under "Individual countermeasures" above: Don't get angry: Get curious.
In public testimony before the House Oversight Committee 2019-02-27, Michael Cohen, Donald Trump's attorney and business associate, 2006-2018, said, “I fear that if [Mr. Trump] loses the election in 2020, that there will never be a peaceful transition of power.” Journalist David Neal said this was due to motive attribution asymmetry, and the future of democratic government in the US may depend on whether after the November 2020 elections, the US body politic can overcome the divisions Cohen mentioned.

### International Conflict Observatory

An "International Conflict Observatory" might help bridge the divide in conflicts by helping each side better understand its opposition. This might reduce the risk of counterproductive actions by xenophobes and contribute to the development of "win-win" resolutions of conflict.
This claim is consistent with the discussion above, noting that Wikipedia has been recognized as a place where on controversial topics "the two sides actually engaged each other", and built bridges outside their echo chambers.