# Social Media/Marketing
## How To Promote Your Mom & Pop Coffee Shop Using Social Media

When deciding to open a little mom and pop coffee shop, many factors go into deciding how you will promote the business and get the attention of potential clients or customers who might already be going to chain coffee shops. In today's world it is important that not only traditional methods are used, but that modern methods using social media are utilized as well. Not using social media is no longer an option and many businesses miss out on the opportunity to be part of the conversation surrounding their business if they don’t use it.
The first step is to decide what you are trying to promote and who your target audience is. Are they young? Old? Middle aged? All these play a part in deciding which social media outlets would be the best to use. Although it may seem obvious, you have to decide how you want your coffee shop to be perceived. Do you have a product that’s different from the rest? Are your coffee grains imported from Columbia? Do you bake fresh muffins daily? Whatever is unique and whatever is unattainable anywhere else is what is important to highlight. It is also very important to stick to one central idea and message to surround the business and make sure that whatever you’re doing to promote can somehow go back to that. What do you want customers or potential clients to think about your business before they even have an experience with it?
Once these key components are decided, it is important to create the appropriate social media accounts, post updates, and stay aware of the interactions that your coffee shop has, whether it is positive or negative. This site can be used as a resource to begin your online brand using Facebook, Twitter and Instagram. You will learn that each of these platforms have their own unique uses and are not to be treated as equal. Facebook is a great place to create a brand for your coffee shop and attract older audiences. Twitter is a great place for conversation and quick updates to the millennial generation, and Instagram is fun to use and give visuals about your business.

## Facebook

Facebook is an application that is common in our present days. It has many benefits like having a communication through video call and chat message. It also allows us to express our feelings by posting pictures, videos and etc. where you can comment, share and react to different posts and emotions.
FACEBOOK Is a social media account where you can upload images, videos, files or other documents. It is also use to communicate to other thru online especially the people that are far from you. This is a useful source where you can post your own status where your friends can see it.
Facebook is a useful application because it allows us to communicate with others by chatting or with the help use of video call. It allows us to express our feelings by posting or by commenting.
The disadvantages of Facebook include the easy spread of negative content. If something goes wrong, people can freely post to the page allowing others to see what went wrong as well. Facebook also gets many notifications which means that there has to be someone who commits to monitoring the page and looking at customer feedback. Also, today you can be a fan of a page but hide its content so it only shows up when you visit it, defeating the purpose of shares and likes. Small businesses also have the problem of their content being overshadowed by larger businesses who pay to have Facebook advertising. Facebook is very helpful to us!Facebook is very useful to us!. Facebook is "to give people the power to share and make the world more open and connected." On its site, Facebook explains that it believes that increased connection between people through their site will lead to better understanding between disparate groups. It serves to allow individual users to connect with friends in a simple, shorthanded manner, sharing thoughts, news and multimedia content with them. Facebook allows users to connect with many of their friends at once through posts that go out to a set list of individuals; it allows allows them to keep up with their friends and connect directly with individuals through direct messaging. Facebook is designed to be free for its users, it should give them control of their information and who can access it. Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues.Facebook offers a range of privacy options to its members.Facebook may be accessed by a large range of desktops, laptops, tablet computers, and smartphones over the Internet and mobile networks. After registering to use the site, users can create a user profile indicating their name, occupation, schools attended and so on. Users can add other users as "friends", exchange messages, post status updates and digital photos, share digital videos and links, use various software applications ("apps"), and receive notifications when others update their profiles or make posts. Additionally, users may join common-interest user groups organized by workplace, school, hobbies or other topics, and categorize their friends into lists such as "People From Work" or "Close Friends". In groups, editors can pin posts to top. Facebook became the fastest company in the Standard & Poor's 500 Index to reach a market cap of $250 billion.[11] Facebook has more than 1.86 billion monthly active users as of December 31, 2016.[12] As of April 2016, Facebook was the most popular social networking site in the world, based on the number of active user accounts.[13] Facebook classifies users from the ages of 13 to 18 as minors and therefore sets their profiles to share content with friends only.The founders had initially limited the website's membership to Harvard students; however, later they expanded it to higher education institutions in the Boston area, the Ivy League schools, and Stanford University. Facebook gradually added support for students at various other universities, and eventually to high school students as well. Since 2006, anyone age 13 and older has been allowed to become a registered user of Facebook, though variations exist in the minimum age requirement, depending on applicable local laws. Facebook is one of the social networking sites that will help us to communicate with our friends, love ones and family. Through this we can able to find or get information to the people that were concern especially if they are miles away. We can upload photos, video and express our emotions in this site. Facebook have online games to replace our boredom. Also, Facebook can use now in school. Facebook are now famous around the world because you can use this to communicate to your loveones or relatives that far from you. Facebook are easy to use and very helpful especially when you are looking for someone. You can also express your feelings by posting to the facebook. You can post also your picture especially if you want to remember the place that you visit or food that you eat. For me , facebook is like twitter and instagram because you can post your feelings and at the same time pictures and facebook are now the popular website around the world.

## Twitter

Twitter’s users mostly consist of individuals between the ages of 18 to 24 years. They are people who just want quick and straight-forward information of a company’s current situation. Tweets are not meant for users to take a lot of energy to read; they are meant to be simple. Twitter, along with Facebook, has many advantages and some disadvantages as well. To start with advantages, Twitter engages in more two-way communication compared to other social media websites. Twitter has more direct contact with their followers, which makes it seem more conversational.This help people to express their thoughts and feeling that they experience time to time.If you feel angry,happy sad etc.You can even mention his or her name by just typingWe can also join in the hot topic that you are aware like in UAAP you can use the hashstag so you can be able to do tweet and tweet.You can follow your friends here and your idols in different sports or artist.Its different to Facebook and Instagram that in this two help to keep and upload image about adventure or anything else .Twitter its more about words than any other social media.Social Media has a big help to fasten up with good and make us more inform to what is happening in our and to communicate with other specially with our friends and special someone.
than and other social media.Social Media has these big help to fasten up with good and make us more inform and to communicate with other.Some other advantages of twitter: You can use twitter on your smartphones,and twitter apps are available for every smart phone, You can follow anyone on twitter and anyone can follow you. Twitter also provide you sms notification,means you can get twitter notification instantly, You can use tweet into your blog post or on your website by using embed tweet option, You can use your twitter id to log in to other website and also post comment by using it. Tweets are very easy to create and by using lots of twitter apps you can do lots of interesting stuff also by using third-party application like hoot suite you can set your tweet to update automatically.Thus twitter has many advantages which make twitter best. it was one of the ten most-visited websites and has been described as "the SMS of the Internet".[16][17] As of 2016, Twitter had more than 319 million monthly active users.[6] On the day of the 2016 U.S. presidential election, Twitter proved to be the largest source of breaking news, with 40 million tweets sent by 10 p.m. (Eastern Time) that day. Twitter is a application or website that we can share our thoughts or feelings. We can share our 'dramas' or some jokes. twitter is one of the website that you can share your secrets. Here, you can follow or message some of your idols. Artists are more active in twitter than facebook. You can hide your identity through this website. Twitter's origins lie in a "daylong brainstorming session" held by board members of the podcasting company Odeo. Jack Dorsey, then an undergraduate student at New York University, introduced the idea of an individual using an SMS service to communicate with a small group.

## Instagram

Instagram is an web application where the users share their photos. Instagram is a famous application because of its way to share photos. This application is freely to post, to comment, and give it a heart. But the other users account can not be followed, it can be set in private to avoid the stalkers. Instagram is used to socialize with other people you might know or want to follow. Instagram’s audience is very specific. Their audience consists mostly of youthful urban women. Instagram’s semi-new video function had been proven to attract more attention than a video competitor Vine. The main attraction to instagram though is the pictures not the videos, with around 545 million daily uploads. And also selfie.
There are many advantages to using Instagram. Instagram has a very fast growing market compared to Facebook and Twitter. Instagram clearly has many advantages in the visual market. It is very easy to upload a creative and beautiful picture to help promote your business. Instagram offers many filters that can be used to alter a picture you upload to fit the needs of your business. Another big advantage is that it is very easy for your audience to see how many ‘likes’ your advertisement has received. When your business’s advertisement shows up on Instagram a viewer can easily view and ‘like’ your advertisement. Instagram’s parent company is Facebook. When joining Instagram their is an option to link your account with your Facebook account. Instagram uses information from your Facebook account such as pages that you ‘like’ or ‘follow’ and your birthday. Advertisements on your Instagram account reflect the information gathered from your Facebook account. This helps increase the emotional connection that an audience has with the advertisements they are seeing. This makes the advertisements more relevant to the person who is viewing them.
The disadvantages of Instagram are that you need a smartphone in order to upload pictures, which some people do not own. Although you can view your account and other accounts on the computer, you can not upload a picture from a computer. Instagram also does not offer ownership of your pictures and they can be used for anything as soon as you post it to the site. Also, whereas many would normally upload their Instagram picture to their personal Facebook, you cannot upload to a business page. Instagram is a free online photo sharing and social network platform.Instagram allows members users to upload, edit and share photos with other members through the Instagram website, email, and social media sites such as Twitter, Facebook, Tumblr, Foursquare and Flickr.Instagram's editing features include various digital filters, one-click rotation and optional borders. Photos can be shared on one or several social media sites at once with a single click. The "Explore" tab of the Instagram app allows members to search for user accounts to follow or find user photos by following hashtags. Instagram is a good help specially for the people who had their own business that they can capture photo and post it.Consist of many photo that people who had Instagram account improve their photography skills.You can post here the place,things and also foods that are very delicious, place that has a nice view and explore new things.By just fill up/answer all the question in creating account.We can able to follow our friends,classmates and someone for them to see all the things like were did you go last summer.