# Motivation and emotion/Book/2023/Consumer emotion measurement

* Multimedia presentation (3 min)

## Overview

Imagine ... a scenario or case study which illustrates the problem and engages reader interest. Consider including an image (see Figure 1). The scenario could be presented in a feature box.
The Overview is typically 180 to 330 words.
* Suggestions for this section:
* Engage the reader with a scenario, example, or case study, and an accompanying image
* Explain the problem and why it is important
* Outline how psychological science can help
* Present focus questions
* Focus questions:
* Break the problem (see the sub-title) down into three to five focus questions. Focus questions could also be used as top-level headings.
* What is the first focus question?
* What is the second focus question?
* What is the third focus question?
* Ask open-ended focus questions. For example:
* Is there a relationship between motivation and success? (closed-ended)
* What is the relationship between motivation and success? (open-ended)

## Main headings

* Aim for three to six main headings between the Overview and Conclusion
* Sub-headings can also be used, but avoid having sections with only one sub-heading

## Key points

* Provide at least 3 bullet-points per heading, including for the Overview and Conclusion
* Include key citations

## Learning features

* Interactive learning features bring online book chapters to life and can be embedded throughout the chapter.

### Case studies

* Case studies describe real-world examples of concepts in action.
* Case studies can be real or fictional.
* A case study could be split into multiple sections throughout a chapter to illustrate different theories or stages.
* It is often helpful to present case studies using feature boxes.

### Feature boxes

* Important content can be highlighted in a feature box. But don't overuse feature boxes, otherwise they lose their effect. There are several ways of creating boxes. Recommended: Pretty boxes).
* Consider using feature boxes for:
** Focus questions
** Case studies or examples
** Quiz questions
** Take-home messages
* Feature box example
* Shaded background
* Coloured border
* Change the theme number for different colours

### Figures

* Use figures to illustrate concepts, add interest, and to serve as examples
* Figures can show photos, diagrams, graphs, etcetera
* Figures can be embedded throughout the chapter, including the Overview section
* Figures should be captioned (using Figure #. and a description). Captions explain the relevance of the image to the text/
* Wikimedia Commons provides a library of embeddable images
* Images can also be uploaded to Wikimedia Commons if they are openly licensed
* Refer to each figure at least once in the main text (e.g., see Figure 2)

### Links

* When key words are introduced, use interwiki links
* These links can go to:
** Wikipedia (e.g., Sigmund Freud wrote about (e.g., dreams) or
** Related book chapters (e.g., if your are struggling, you might be interested to read the chapter about writer's block)

### Tables

* Use tables to organise and summarise information
* As with figures, tables should be captioned (e.g., see Table 1)
* Refer to each table at least once in the main text (e.g., see Table 1)
* Example 3 x 3 tables which could be adapted
Table 1. Descriptive Caption Which Explains The Table and its Relevant to the Text - Johari Window Model
| | Known to self | Not known to self |
| Known to others | Open area | Blind spot |
| Not known to others | Hidden area | Unknown |

### Quizzes

* Using one or two review questions per major section is usually better than a long quiz at the end
* Quiz conceptual understanding, rather than trivia
* Don't make quizzes too hard
* Different types of quiz questions are possible; see Quiz
Example simple quiz questions. Choose your answers and click "Submit":

## Conclusion

* The Conclusion is arguably the most important section
* The Conclusion is typically 150 to 330 words
* What are the take-home messages likely to be?
* It should be possible for someone to only read the Overview and the Conclusion and still get a good idea of the problem and what is known based on psychological science
* Suggestions for this section:
* What is the answer to the sub-title question based on psychological theory and research?
* What are the answers to the focus questions?
* What are the practical, take-home messages?