# Digital Media Concepts/Transforming Agriculture: A Case Study on Pakistan
## Agriculture in Pakistan
### Significance of Transforming Agriculture Through MPITU

The significance of this topic is in its ability to highlight how new technology is transforming the whole industry of agriculture in underdeveloped/developing nations. We may get a thorough understanding of how innovation is changing farming methods and promoting food sensibility, sustainability, and economic growth in areas with lesser resources by looking at the acceptance, difficulties, and effects of agricultural innovations. Because of the importance of agriculture and the growing use of cutting-edge technologies in its farming industry, Pakistan in particular stands as an example case study.

### Challenges in Agriculture in Developing Countries:

Less Financial Capital: Many farmers in developing countries have very little financial capital, which limits their ability to invest in modern farming equipment, quality seeds, and agricultural inputs. This financial constraintment can lead to subsistence farming and can really limit the potential for maximization of productivity.
Inadequate Infrastructure: In countries like Pakistan, there are many issues with regards to infrastructure, there is many issues when it comes to Pakistan’s layout and one of the biggest ones is a lack of proper transportation, irrigation chain issues, and storage facilities can result in significant harvest losses and restricted market access, affecting farmers' income and the availability of food.

### Adoption of AI and Machine Learning in Agricultural Practices:

Smartphones and the internet offered numerous advantages to farmers in countries that are underdeveloped, which are in turn leading to increased income. Technologies known as Mobile Phone and Internet Technology Usage (MPITU), empower farmers by providing access to information relevant to their day to day livelihood strategies related to commodity prices, market data, sales, and electronic financial tools. These resources allow farmers and growers to make fully informed decisions, conduct money transfers directly amongst each other and other people in the supply chain, and build borrower profiles based on yield and sales data obtained through app-based systems.
MPITU is an indispensable tool in the industry of trade and commerce in agriculture as it accelerates the collection, storage, and dissemination of critical information. In today's global and highly competitive landscape, the financial impact of internet technology in remote areas is on the rise. This is partly due to the fact that internet technology offers several cutting-edge solutions to rural areas, notably in the manufacturing and distribution sectors. Furthermore, it develops sophisticated marketplace distribution networks, which help producers earn more money and help rural economies as a whole.
In third world countries, the success of internet technology through smartphones has significantly reduced the cost and infrastructural barriers that were previously unbreakable with information search for farmers. This has been an overall game-changer, by now allowing farmers and growers in countries like Pakistan to overcome information-related challenges and access valuable information.

### Tech bringing Pakistan's farming into digital age:

Agriculture entrepreneurs are bringing the digital age to Pakistan's farmers, helping them plan crops better and distribute their produce when the time is right. Agriculture is the mainstay of Pakistan's economy, accounting for nearly 20 percent of gross domestic product and around 40 percent of the workforce. Fruit and vegetables often rot during their journey along poorly organized supply chains, says partner Mohsin Zaka, but apps like Tazah make the whole system more efficient. In addition to Lahore, Tazah is already operating in the largest city, Karachi, and is preparing to move into the capital, Islamabad. A $20 million fundraising campaign is underway, the co-founder told AFP, at a time when investments are pouring into Pakistani start-ups.
* ↑ Khan, Nawab; Ray, Ram L.; Zhang, Shemei; Osabuohien, Evans; Ihtisham, Muhammad (2022-02-01). "Influence of mobile phone and internet technology on income of rural farmers: Evidence from Khyber Pakhtunkhwa Province, Pakistan". Technology in Society 68: 101866. doi:10.1016/j.techsoc.2022.101866. ISSN 0160-791X. https://www.sciencedirect.com/science/article/pii/S0160791X22000070.
* ↑ Schreiber, Yann. "Start ups bringing Pakistan's farming into digital age". phys.org. Retrieved 2023-10-23.