# Spirella Manual (1913)

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Index Sections: 0. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.
Layout 2
"The Battle is not to the Strong Alone. It is to the Vigilant, the Active, the Brave."
The Spirella Company of Great Britain, Ltd. Letchworth (Garden City) England

## INDEX.INDEX.

* Section. Page.
* How to Study This Manual 3
* 1. The Spirella Proposition 6
* 2. The Cardinal Elements of Success ... 7
* Personal Appearance ... 7
* Selecting the Right Article 8
* Spirella Meets Requirements ... 8
* Confidence 8
* Courage ... 9
* Enthusiasm 9
* Preparation 10
* Character 10
* 3. How to Proceed 11
* Introduction 11
* Model Introduction... 12
* Properties of the Spirella Stay 13
* Corsets Duplicated for Rust or Break 13
* How Any Woman Can Have a Good Figure ... 11
* Testimonials 15
* Healthfulness of Spirella .. 16
* Comparison of Spirella Stay —A Sales Lecture ... 17
* Greater Merits Than Whale bone 18
* Commit Your Customer 19
* Reserve Force 20
* Hose Supporters 20
* Stainless Eyelets and Rustproof Stay 21
* Recommended by Physi­cians and Physical Directors 21
* Testimonials 21
* Proper Corset for Each Figure 22
* 4. Obtaining an Interview 22
* Introductory Cards 22
* Dressmakers Will Aid You 23
* Local Testimonials ... 24
* Direct Address 24
* 5. Methods of Manufacture and Sale of Spirella Corsets 25
* Spirella, History of ... 25
* Spirella Tested in Every Way . 25
* Testimonials . 25
* Spirella Superior to Whalebone 26
* Exclusive Control of Spirella 26
* Style and Design of Spirella Corsets 25
* Corset Individuality 26
* The Highest Art of the Corsetiere 27
* Selection of the Proper Corset 27
* Our Latest Mode Corsets 27
* Slight Variations from Standard 28
* Custom Work a Specialty 28
* Department of Deformed Work 29
* High Water Mark 29
* 6. The Adaptability of the Standard Spirella Models 29
* Individuality of Spirella Models 29
* Corset Artists 30
* Corsets in Retail Stores... 30
* The Spirella Business is Permanent 30
* Correspondence Course... 31
* Adaptability of Spirella Corsets 32
* Types of Figures 32
* The Spirella Waist... 32
* Selecting the Right Corset 33
* 7. Meeting Objections 34
* Can't Afford It... 34
* I Don't Care to Have My Corsets Wear Too Long. 35
* Would Rather Have Two Corsets 35
* On the Average I Break Down a Corset Every Month 37
* Just Bought a Corset. 39
* Will Order Later 39
* 8. Booking the Order ... 40
* Approach for the Order as Soon as Possible 40
* Price Not Too High 41
* 9. Clinching the Order ... 42
* Do Not Antagonize 43
* 10. Directions for Taking Measurements ... 43
* How to Measure 43 ​
* A Standard Corset ... 44
* Specials 45
* The Waist Line 45
* Cup Bust Special ... 46
* Measurements for Specials ... 46
* Custom Work 47
* Use Special and Custom Order Blanks 47
* Special Fitting 47
* Patterns Drafted 47
* Deformed Class ... 48
* 11. Working Territory Assigned 48
* Do Systematic Work 49
* 12. How to Order Goods ... 49
* Standard Order Blanks ... 49
* Special and Custom Order Blanks 50
* Time Required to Fill Orders 50
* Special Hurry-up Orders.. 51
* 13. Terms ... 51
* First, Cash With Order 51
* Second, C. O. D. by Express 51
* Third, Letter of Credit 51
* How to Remit 52
* Extra Charges 53
* Ordering by Mail and Express 53
* Sample Lines 53
* Refund 53
* Your Samples 53
* Never Lace Samples Carried in Your Outfit 54
* 14. Making Large Delivery on a Small Capital. 54
* 15. How to Approach and Deliver to a Customer ... 54
* Success in Your Delivery ... 54
* Trying On the Corset ... 55
* Loosen Laces at Night ... 56
* Unreliable Orders 56
* Be Versatile, Tactful and Expedient 57
* How to Treat Extreme Cases 57
* Never Deliver a Corset to be Paid for in the Future 58
* 16. What to Do When a License is Demanded ... 58
* 17. Weekly Reports ... 59
* 18. Never Cut Prices 59
* 19. Returning Goods 60
* 20. Dealings With Company 60
* Mutual Confidence and Good Will 60
* Salesladies Wanted 60
* Official Guarantee 61
* Reference Reading ... 62
This work was published in 1913 and is anonymous or pseudonymous due to unknown authorship. It is in the public domain in the United States as well as countries and areas where the copyright terms of anonymous or pseudonymous works are 110 years or less since publication.
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