# The tale of our cow

Illustrations and ornaments by W. Heath Robinson, with cows by Percy J. Billinghurst
THE TALE
OF
OUR COW
Entered according to Act of Parliament of Canada, in the wear One Thousand Nine Hundred and Nine by the
Dairy Company Limited, Toronto, Canada, at the Department of Agriculture.
Copyrighted in the United States, May 1, 1908. by Hamilton R. Bruce, Buffalo, NY. All rights reserved.
THE TALE OF OUR COW
The Tale
Told by H. R. BRUCE, BUFFALO, N.Y
The Tail (and other pictures) drawn by W. HEATH ROBINSON and PERCY J. BILLINGHURST
London, England
Published by CITY DAIRY COMPANY, LIMITED
Purveyors to their Majesties the Babies TORONTO, CANADA
THE TALE OF OUR COW
ome! give ear little folk, and a tale we’ll unfold,
That is fraught with importance to both young and old.
’Tis The Tale of Our Cow and The Milk that she yields.
As sweet as the clover and flowers of the fields.
No milk-and-water Sstory is this … as you’ll see,
So pay close attention whoever you be.
"There's many a true thing told in jest." This is no
"Milk-and-Water Story," but one dealing with clean,
wholesome milk, for
OUR MILK IS ALWAYS PURE.
Visit our World Famous Dairy and See
CITY DAIRY COMPANY. LIMITED.
OUR COW
ere then is our Cow, whose tale we'll unfold, (For if Truth’s to prevail a Straight Tale must be told),
She’s a bovine aristocrat, healthy and strong,
And her milk’s just as pure as her pedigree’s long.
That milk she gives daily, so rich and so sweet,
So strengthening, creamy, and in proteids complete.
Milk is the one great staple food from Infancy to Old
Age — but it must be pure.
OUR MILK IS ALWAYS PURE.
Visit our World Famous Dairy and See
CITY DAIRY COMPANY. LIMITED.
OUR FARMER
ext comes Our Farmer, who takes care of Our Cow
And her diinguished sisters, for you must allow
That such valuable friends daily put to the test
Should have all that is good since they give us their best.
So Our Cow and the Herd is well fed, groomed and neat.
And convincing results show in milk pure and sweet.
Milk is either pure or impure. If pure, it promotes
health and long life. If impure, it breeds disease.
OUR MILK IS ALWAYS PURE.
Visit our World Famous Dairy and See
CITY DAIRY COMPANY. LIMITED.
OUR MILKER
hen comes Our Milker, who daily receives The product of "Bossy" and the red of the beeves, And on whom depends much that the milk remains clean, And fit for home usage, to eat, drink or wean. He therefore takes special care just that you may Be perfectly sure of Pure Milk every day.
Milk is the first thing a human being can take, and all through life is the most nourishing of foods—if it's pure.
OUR MILK IS ALWAYS PURE. Visit our World Famous Dairy and See CITY DAIRY COMPANY. LIMITED.
OUR TRAINMAN
ext comes our Trainman, who, before break of day,
Brings in from the Farm the milk on its way
To your family table, and who does his full share
Toward handling the pride of Our Farmer with care.
Our Trainman has a family both young and full grown,
And in guarding your Milk supply is guarding his own.
Pure Milk is an absolute essential in every family.
OUR MILK IS ALWAYS PURE
Visit our World Famous Dairy and See.
CITY DAIRY COMPANY. LIMITED.
OUR DRAYMAN
hen comes our Drayman, who loads in clean vans, Our Milk that arrives all in sterilized cans, Who quickly transports it with the least shake and jar World-Famous Dairy, where awaiting it are Our Experts, who pasteurize, bottle and seal, And make it the purest thing used at the meal.
The fact that every Doctor the world over points to the necessity of Pure Milk as a safeguard to health proves its tremendous importance.
OUR MILK IS ALWAYS PURE. Visit our World Famous Dairy and See CITY DAIRY COMPANY. LIMITED.
OUR DELIVERYMAN
ext’s our Deliveryman, prompt and polite,
Who brings our Milk, now Your Milk, bottled air tight.
He is proud of the fact he’s a link in the chain
between Cow and Consumer, and cannot refrain
From wanting all families his patrons to be,
More especially those who demand purity.
In these days of Pure Food Laws, and Pure Food Shows
—Pure Milk is beginning to receive the attention it
deserves.
OUR MILK IS ALWAYS PURE.
Visit our World Famous Dairy and See
CITY DAIRY COMPANY. LIMITED.
THE HOUSEWIFE
hen comes The Housewife, our patron and friend,
Whose health and whose table we daily defend
From Milk that’s adulterated, impure or unclean
(As you, gentle reader, by this time have seen).
And the system that brings such Milk, working perfect and true,
Is awaiting your order to bring it to you.
The name of the City Dairy Company on your milk bottle
corresponds to the Sterling mark on Silver — you at once
know it’s the best and purest, for
OUR MILK IS ALWAYS PURE.
Visit our World Famous Dairy and See
CITY DAIRY COMPANY. LIMITED.
THE FAMILY
nd now comes The Family, keen-witted and strong,
With sound constitutions to help them along.
The cause you will find is the milk they obtain,
That builds up, to stay up, both body and brain;
A Milk ever pure, rich and sweet, as we’ve shown,
That Milk we supply, the Best Milk ever known.
“An ounce of prevention is worth a pound of cure,"
Prevent any possibility of getting impure Milk by using
City Dairy Milk, and preserve health instead of
seeking it.
OUR MILK IS ALWAYS PURE.
Visit our World Famous Dairy and See
CITY DAIRY COMPANY. LIMITED.
THE COW'S TALE UNFOLDED
nd unfolded The Tale of Our Cow, And as all kinds of tales have ends, this one ends now. Our Cow and Our Farmer will bid you adieu. And Our Milker, Trainman, Drayman, and Deliveryman, too. [friend, The Housewife and The Family say, "Better join us dear And be sure of Pure Milk from now on without end."
And once again—Let us emphasize the great potent necessity in every home, where health and happiness are desired, of Pure, wholesome Milk, and then remember that
OUR MILK IS ALWAYS PURE. Visit our World Famous Dairy and See CITY DAIRY COMPANY. LIMITED.
TO OUR LITTLE PATRONS
HE Tale of Our Cow" has been especially printed for you. When I first read the story it pleased me so much that I was sure little folks would enjoy it also. Men, you know, are only little boys gone to seed—you can almost always tell when a little boy has gone to seed, it usually shows on his head—which looks like a fuzzy dandelion after you have blown on it to find out what o'clock it is, and sometimes it looks as though he had taken the hair off the top to cover his face—that's the way I look.
Well, what I was going to say was that as "The Tale of Our Cow' had pleased a boy gone to seed—it was sure to please little boys not gone to seed, and little girls, too—especially if it had pictures.
Now, you know there are lots of people who draw pictures—I wanted to find one who could draw pictures sure to suit you.
Well, one day in a book shop in London, I saw a book about "Uncle Lubin"; it had pictures that would delight any girl or boy. It was through "Uncle Lubin" that I became acquainted with W. Heath Robinson, and although Mr. Robinson is very busy making pictures for grown-ups, he consented to draw the pictures in this booklet for you. The cows in the pictures were drawn by Mr. Billinghurst, who has illustrated several books of fables for girls and boys.
"The Tale of Our Cow" is the tale of City Dairy Milk, and although our special ​thought was to please you by telling the story in rhyme yet it is a "straight tale" and contains much information that will be of interest to Mama and Papa, so it won't hurt them to read it to you a few times, that is if you are too little to read it for yourself.
We are afraid the Mamas are not always as careful about the milk they buy for their little children as they should be. They sometimes think that milk they can buy cheaper than City Dairy Milk is just as good, but we have heard of lots of girls and boys who don't like the other kind because it doesn't always taste nice, and the fact that it doesn't taste nice is proof that it is not just as good.
If all the Mamas who don't buy City Dairy Milk would come and see how much care we take in clarifying, pasteurizing, and putting the Milk in "bottles air tight" and then keeping it cold until delivered, we are sure they would want to give their little girls and boys City Dairy Milk, no matter how much it cost.
Another thing Mamas should remember is that Milk contains just the nourishment that "Our Little Patrons" need, in just the proper proportions to "build up, to stay up, both body and brain," and this nourishment in Milk is in a form more readily digestible than in any other food.
Of course Mamas don't count the cost when your health is being considered, but they will be glad to know that for a regular diet there is more nourishment in a quart of City Dairy Milk than in anything else they can buy to take its place for the same amount of money.
Yours sincerely,
THE MANAGING DIRECTOR.
TO PAPA, MAMA AND OTHERS
In issuing this booklet we think it fitting to define our attitude as to the conduct of our business.
THIS Company was organized several years ago—its principal object being to raise the standard of milk, cream, and Dairy products delivered for consumption in Toronto and its environs. Since its inception, the Company has spared no care and expense in securing the best product available; introducing methods and inspections never before practiced in the Dominion; condemning that which did not meet with its approval, and educating the farmer producers to the highest standards of care. The Company installed the most approved and up-to-date machinery to be had, but—as an indication of its progressiveness—nearly all has been replaced by later and more scientific equipment. It has always kept an open mind on the subject of dairy methods, especially relating to the handling of milk and cream in large cities, and in practice have kept fully abreast of scientific research.
EVERY housewife should be interested enough in the purity of the milk and cream that she uses in her household to personally inspect the Dairy from which the supply comes. A visit to the City Dairy is a liberal education in all pertaining to methods for clarifying, pasteurizing, and delivering in bottles, "air-tight," safe and wholesome milk.
CITY DAIRY COMPANY, LIMITED.
OUR PRODUCTS
CITY DAIRY PASTEURIZED MILK, CREAM AND BUTTERMILK
CITY DAIRY CREAMERY AND DAIRY BUTTER . CITY DAIRY
ICE CREAM AND OTHER FROZEN SPECIALTIES . CITY
DAIRY NEUFCHATEL CHEESE . CITY DAIRY SWISS KEPHYR
CITY DAIRY CHARLOTTE RUSSE (In Season)
Gaertner’s Baby Milk for Normal Babies of All Ages
Gaertner’s Baby Milk is made of fresh milk from cow’s Tuberculin tested and approved by the Milk Commission of the Academy of Medicine. It is made to contain the same constituents and in the same proportions as mothers’ milk. The process of pasteurization is in accord with the recom- mendations of the Canadian Medical Association and is carried out in the bottle from which the baby is fed — Gaertner’s Baby Milk is theoretically correct.
The fact that over 90,000 bottles were consumed in the first year of its introduction in Toronto proves pretty conclusively that it is practically correct.
FOR DELICATE INFANTS AND INVALIDS
Potter Farm Certified Milk, produced under Supervision The Milk Commission of the Academy of Medicine, Toronto
Products Delivered to all Parts of Toronto
CITY DAIRY COMPANY LIMITED
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HEADQUARTERS CITY DAIRY COMPANY LIMITED, TORONTO