# The New York Times/1916/11/22/Page 7 Advertisements

| By Rex Beach | “Adventure and peril in Cuba—the Cuba of rebellion and reconcentrados—is the theme and inspiration of Rex Beach’s latest novel — ‘Rainbow’s End.’ In the rude, rough life of a lawless, tropical country this romancer seems quite as much at home as in the frozen regions of the far north.” — Philadelphia North American. $1.35 Net. |
Ian Hay (Captain Hay Beith) is here visiting and lecturing. His “The First Hundred Thousand” (Houghton) is not a war book, but a human document and delightfully Scotch. He has written novels, too, “A Safety Match,” to our thinking, the best.
FROM ROASTER TO KITCHEN
| 5 | LBS FOR Delivered Free in Greater New York and within 300 miles, C. O. D. or cash with order. | $1 | .00 BEAN OR GROUND AS DESIRED |
We accept orders in 5-pound lots or over at the wholesale price—saving you 10c a pound.
| The AEOLIAN ▹ COMPANY NEW YORK 29 W. 42nd St. AEOLIAN HALL BROOKLYN 11 Flatbush Ave. New Aeolian Hall in the Bronx, 367 East 149th Street | Makers of the Aeolian Vocalion and the largest manufacturers of musical instruments in the world |
| THESECRETOF MUSIC’S CHARMS Mr. Ossip Gabrilowitsch, the distinguished pianist, talks of the Art of Musical interpretation and its relation to The DUO–ART PIANOLA | Gabrilowitsch ▽ IS an artist of great brilliance and versatility. He is recognized not only as a pianist of highest rank, but as an accomplished composer and conductor as well. Each time this great Russian has visited America his wonderful musicianship has won great increases to his large following. Mr. Gabrilowitsch speaks with such breadth of musical knowledge and experience that the present interview is one of the most important published in this series. |
“Think of a composition played in absolutely even tempo and straight unvarying power of tone—it would be deadly monotonous, devoid of artistic effect, the height of the mechanical,” he said.
“The art of the pianist is exercised in varying each tone and rhythm so that each by contrast acquires its highest beauty and significance. No single pure tone has special attractiveness or interest. Is in tonal progressions, varying in vaolume and arranged in shifting rhythmical patterns that we find charm and meaning.
“The composition of a musical work provides the broader contrasts. The pianist adds a wealth of detail to the composer’s broad sketch—he amplifies the effects the composer has initiated.
The Dual Origin of Music
“It is this dual origin of music that renders so important the highly perfected reproduction of piano-playing realized by the Duo–Art Pianola. Suppose we today might enjoy a fine tone picture of a performance by the master Rubinstein or Liszt—suppose we might hear Chopin played by himself, Beethoven’s magnificent music in the accents of his own voicing—as would be possible had a Duo–Art been a development of their times!”
“Do you think, Mr. Gabrilowitsch, that the Duo–Art would have given us an authentic, an adequate picture of the piano-playing of these great musicians?”
“Why not? In the reproductions we should have had their conceptions broadly and clearly, practically exact in every important detail, their rhythms, their tempi, their dynamic effects—in short, if we had Duo–Art Records of the masters’ performances, the Duo–Art Pianola would show us how they played—and how well!”
“You are pleased with the results of the recording of your own performances, then?”
Records Highly Perfected
“Highly gratified, indeed. I have found the Duo–Art Pianola flexible and adequate in its powers. I have been able to secure in my recorded interpretations very complete representations of my intentions. Since I edit my records phrase by phrase—almost I might say note by note—the music role when it is finished, ready for my signature, is a copy of my keyboard performance with the added polish that is product of reflective judgment and studied revision.
“Whether or not the reproduction by the Duo–Art is exactly as I would play were I sitting at the keybord at the moment is entirely unimportant. It will be my conception as I worked it out during the record making, and a performance intimately, characteristically, my own.”
“What will come of the accomplishment of perfectly reproducing the pianist’s work—will its influence be constructive?”
Mr. Gabrilowitsch smiled contemplatively. “The duplicating of the pianist’s work—for his interpretations are works of creative art as surely as are the writings of the composer—is surely to have far reaching and purely constructive results,” he replied. “The history of every art has been that its great and universal development has come after the evolution of some duplicating means by which its products gain distribution to all the people. What would literature mean to us if it were not duplicated and brought to us by the printing craft?”
A New Stimulus to Musical Appreciation
“The new development in musical instrument making, the Duo–Art Pianola, provides the means to make permanent and popularize the pianist’s creative work, enables the pianist to give his best efforts not to any audience but to mankind and posterity.
“If you doubt that this will act as a profound stimulus upon the public knowledge and appreciation of music you have but to turn to the history of other arts.”
“The Aeolian Company has unquestionably accomplished in its exploitation of the Duo–Art Pianola one of its greatest strokes for musical development. And this work, which I know has been undertaken in furtherance of more than commercial ideals, has added greatly to the respect and warm feeling which I have always entertained for your house.”
I find the above article a comprehensive and accurate report of my statements.
Ossip Gabrilowitsch
BAUER, Grainger, Granados, Saint-Saens, Hambourg, Godowsky and many others among the foremost pianists of our generation have not hesitated to endorse the Duo–Art Pianola as a development of the pianoforte of almost incalculable importance and value.
Think of an instrument that gives you all of the tonal beauty of the finest modern piano and also the art—the very presence—of the supreme masters of this great instrument!
You may play the Duo–Art as a Pianola—it is a player-piano that almost exceeds imagination in its perfection.
You may hear it played by the greatest pianists of the world.
You may play it by hand from the keyboard, since it is identical basically and in appearance with pianos of the conventional type.
The Duo–Art Pianola is made only by The Aeolian Company, in these models exclusively—Steinway, Steck, Stroud and famous Weber — Grands or Uprights. Prices from $750. Liberal exchange allowances for your present piano or player.
An interesting booklet of the Duo–Art sent free upon request