# Letting Children be Children/Annex A

Published by the Department of Education in London.
​Annex A
Review of Commercialisation and Sexualisation of Childhood: Terms of Reference
Identify what systems are currently in place to allow consumers to voice their concern and complaints across sectors, and assess whether there are any barriers to consumers doing so (e.g. lack of awareness, complexity of the system from point of view of consumer, lack of confidence in the system, methods for complaining).Where barriers exist. particularly for parents and young people, the Review should examine what steps can be taken to address these.The Review should also consider the role of the Big Society — e.g. social networks, communities, youth groups — in influencing change.
Assess how businesses currently fulfil their corporate social responsibility in this area, through the full range of existing measures, and identify whether any changes need to be made to these measures,The Review will need to work with consumers, regulatory bodies and business representatives in identifying any possible changes. In particular, the Review should:
Though wide—ranging, the scope of the Review should not include areas that are either currently being progressed by Government or do not focus explicitly on issues of commercialisation or sexualisation. Thus, the Review should not focus on:
The Review is planned to take five months, starting in December and ending in May 2011 with a published report with recommendations. The independent Review lead will be appointed by the Minister of State for Children and Families, Sarah Teather MP, and will be
Note:
The following are the key policy and evidence reviews:
* Prof David Buckingham, "The impact of the Commercial World on Children's Wellbeing", http://publications.education.gov.uk/defaultaspx?PageFunction=productdet.ails&PageMode=publications&Product%7Cd=DCSF-0O669-2009}}
* Prof David Buckingham, report to Scottish Parliament Equal Opportunities Committee, SP Paper 374, "Extemal research on sexualised goods aimed at children". http://www.scottish.parliament.uk/s3/committees/equal/reports—10/eor10-02.htm
* Dr Linda Papadopoulos. "Sexualisation of young people review" http://webarchive.nationalarchives.gov.uk/20100418065544/http://homeoffice,gov.ukldocuments/Sexualisation-of-young-people.html
* Prof Tanya Byron, "Safer Children in a Digital World:The report of the Byron Review 2008" and "Do we have safer children in a digital world? A review of progress since the 2008 Byron Review", both at http://www.dcsf,gov,uk/byronreview/
* Media Consumption and Viewing Behaviour of Children — unpublished research of DCSF}}
* Unpublished report by Consumer Focus on the regulation of the use of integrated marketing techniques and digital technology to market products to children
* Ofcom "Guidance Notes – Section One: Protecting the under 18s" (guidance on programme content). http://stakeholders.ofcom.org.uk/broadcasting/guidance/
* Ofcom "Social Networking – A quantitative and qualitative research report into attitudes, behaviours and use", http://stakeholdersofcom.org.uk/market-data-research/media-literacy/medlitpub/medlitpubrss/socialnetworking}}