# Picture Posters/Chapter 6

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* CHAPTER VI.
THE ARTISTIC POSTER IN ENGLAND: FROM FRED WALKER TO DUDLEY HARDY.
While the pictorial poster undoubtedly existed in England previous to the production of Fred Walker's "Woman in White," its artistic qualities were conspicuous by their absence. No body of artists who designed posters, such as that of which Gavarni was one in France, is to be met with in the history of English art until the present day. While, as Mr. Spielmann reminds us in a recent magazine article, Mr. Godfroy Durand and Mr. Walter Crane had both attempted the artistic affiche previous to Walker, the efforts of neither made a pronounced impression, nor were they productive of permanent results. The work of the first of these three artists announced the appearance of the then newly-founded "Graphic" and that of Mr. Walter Crane proclaimed the merits of a brand of lead pencils. It is interesting, as an example of Mr. Crane's immense versatility in decorative design, that he should be among the pioneers of the ​poster movement in this country. That his early effort was overshadowed by Walker's very imposing work is not a matter of surprise. From the first, Walker appears to have been deeply impressed by the possibilities of the hoardings as a free art gallery. To use his own words, as quoted by Mr. Spielmann: "I am impressed on doing all I can with a first attempt at what I consider might develop into a most important branch of art." How Walker's view has been realized the mere existence of this book is sufficient to prove. This design, which was done to advertise Wilkie Collins's novel, "The Woman in White," represents a magnificently-draped female figure stepping through a door out into the night. With one hand she opens the door, with the other she imposes silence on some person unseen. This was cut on wood by W. H. Hooper, who also engraved the small block we are permitted to reproduce here from "The Magazine of Art." The design is in black and white, and has the limitations from the advertising point of view of black and white work; but, apart from this, it is in every way a work which could not fail to impress the passer-by. "The Woman in White" is, unfortunately, Walker's sole essay in the art of the poster; on the other hand, Mr. Walter Crane has produced a series which, we may hope, has yet to close. It would seem that over ten years elapsed between ​his first and second attempts in the art of the poster. We meet with him for the second time in a design in blue and yellow
DESIGN BY FRED WALKER FOR "THE WOMAN IN WHITE."
DESIGN BY WALTER CRANE.
DESIGN BY WALTER CRANE.
DESIGN BY PROFESSOR HERKOMER, R.A., FOR "THE MAGAZINE OF ART."
BY PROFESSOR HERKOMER, R.A., FROM THE FIRST SKETCH FOR THE POSTER FOR "BLACK AND WHITE."
​creature who told us that "Black and White" was coming seemed to me to lack both dignity and grace, and, moreover, to possess very few compensating qualities. Amongst other posters by Professor Herkomer is one for his own exhibition, and one for an exhibition of pictures recently held at Oxford.
DESIGN BY H. STACY MARKS, R.A.
DESIGN BY EDWARD J. POYNTER, R.A.
​colour, and measures fifty by fifty-two inches. Its date is 1874, so it is clear that Sir James Linton is among the little band who tried to do something for the pictorial poster in
DESIGN BY SIR JAMES LINTON, P.R.I.
DESIGN BY CHARLES GREEN R.I.
DESIGN BY LINLEY SAMBOURNE.
​is not very large, and is a lithograph in one colour.
It will be observed that the artistic poster was in the air in England not very long after it began to develop in France. It does not, however, seem to have taken so great a hold on English artists or on the English public as on the artists and public of France. In England the artistic poster appears to have been received coldly or with indifference, and doubtless many designers who would have been glad to turn their attention to the poster were deterred therefrom by lack of public sympathy. But all this has happily been changed, and if the number of poster designers is to continue increasing at the present rate, the difficulty will be, not to find the artistic advertiser, but to find the thing to be advertised. A crowd of clever young men, actuated by the success which met the efforts of the designers dealt with in the next chapter, have rushed to the poster with results altogether important