# Oregon Exchanges/Volume 5/Number 1

Oregon Exchanges
For the Newspaper Men of Oregon
BETTERING OF CONDITIONS TO BE GENERAL CONFERENCE TOPIC
IMPROVEMENT of newspaper conditions in the state of Oregon is the general theme of the Fourth Annual Newspaper Conference, to be held at the School of Journalism of the University of Oregon, January 13 and 14 next.
Information reaching Dean Eric W. Allen, in charge of the program, indicates a large attendance of those who believe that conditions in the business and profession in this state are not yet quite perfect.
Preliminary announcements sent out to the editors and publishers and others interested have given the rough outline of the program, which, as it appears now, is the most complete, comprehensive, and, it is believed, the most interesting yet offered in a newspaper conference here.
Special Meetings Called
The attraction of the Conference has been increased this time by the calling of special meetings of the Oregon State Editorial Association, the Oregon members of the Associated Press and the Oregon clients of the United Press. Virtually every phase of the newspaper publishing business will be represented in the pro gram and the attendance at the Fourth Conference. Advertising, as usual, will occupy a considerable share of the attention of those attending. Some of the leaders in the newspaper advertising field in this state, including a number of those who make a close study of advertising conditions, will discuss such topics as foreign advertising, the soliciting of advertising outside the home town, advertising plans for the future. An opportunity will be provided for all who have anything to offer on these and allied subjects to get before the Conference.
More intensive state organization for the newspapers of Oregon is another topic which will come up. A delegation from the Washington State Editorial Association will present their plan of state organization, which is warmly recommended by many Washington publishers. The plan will he described by Fred W. ("Pa") Kennedy, of the University of Washington, recognized as one of the country's best association organizers and doctors of sick newspapers. Those who know about Kennedy will want to come and hear him. Herbert J. Campbell, vice-president of the Conference, who since the last session has moved across into Vancouver, Wash., as publisher of the Daily Columbian, will be on hand with first-hand information, gained from watching Kennedy and his plan at work.
Newsprint, Libel, Ethics
The newsprint situation will be the subject of a report by George Putnam, publisher of the Salem Capital Journal.
William G. Hale, dean of the School of Law of the University, will report to the Conference his investigations into the libel law and other laws affecting newspapers.
Dean Colin V. Dyment, who was appointed by the convention of the Oregon ​(illegible text) has (illegible text) (illegible text) Wright (illegible text) City, editor of the (illegible text) publisher. Mr. Brown will give a forecast of the advertising situation for 1922. His qualifications for discussing this subject are recognized by those who know how closely the Editor and Publisher keeps in touch with all phases of the newspaper profession the country over.
Improving News End
The conference, however, is not to be confined to the commercial and physical features of the newspaper. Those who feel disposed to look more closely into the news and editorial end of their news papers will get a basis for discussion in the address of George P. Cheney, publisher of the Wallowa Record Chieftain. Mr. Cheney will give his opinion on what's the matter with the newspapers of Oregon from the point of view of their obligation to the reader. This is expected to be one of the most fruitful of discussion of all the addresses at the Conference. The usual entertainment features will be provided for the visitors, who, it is hoped, will include the ladies of the editors and publishers. An interesting time is promised. A committee made up of Mrs. P. L. Campbell, wife of the president of the University; Dean Elizabeth Fox, and Mrs. Eric W. Allen is making arrangements for this part of the Conference.
Banquets up to Standard
The banquet will be held Friday under the joint direction of the Eugene Chamber of Commerce and the members of Sigma Delta Chi, men's honorary journalism fraternity. The luncheon Saturday noon, in which students in the School of Journalism will take a prominent part, will be in Hendricks Hall or in one of the new buildings opened since the last Conference.
The Conference sessions are to be held in the new $300,000 Memorial Hall, one of the most beautiful educational buildings in the country. Robert W. Sawyer, publisher of the Bend Bulletin, chairman of the Conference, will preside at the opening session.
The scope and interest of the program is further indicated by the names of those who, in addition to those already mentioned, will take part. These include: Ernest Gilstrap, manager Eugene Register; Paul Robinson, publisher Aurora Observer; H. L. St. Clair, editor Gresham Outlook; Hal E. Hoss, manager Oregon City Enterprise; Frank Jenkins, editor Eugene Register; Upton H. Gibbs, editor Eastern Clackamas News, and W. F. G. Thacher, professor of advertising in the University.
Following is the program in full, so far as arranged at present:
FRIDAY, JANUARY 13
10 A. M., Men's Smoking Room, Memorial Hall
Meeting of the Associated Press.
Paul Cowles, of San Francisco, Superintendent of the Western Division, presiding.
10 A. M., Women's Reception Room, Memorial Hall
Meeting of the United Press.
Frank A. Clarvoe, Northwest Manager, presiding.
FRIDAY, JANUARY(illegible text)
1:30 P. M., League Room,(illegible text)
Meeting of the Conference. Robert W. Sawyer, (illegible text)
Program: General Topic: Advertising.
Why I Solicit Advertising Outside My Town. Paul (illegible text) Aurora Observer.
Issuing Twice a Week—Its Effect Upon the Business of a Newspaper. H. L. St. Clair, Gresham Outlook.
Some Developments in Advertising in the last Year. G. Lansing Hurd, Manager of the Corvallis Gazette-Times.
Essentials of Successful Advertising Work. Ernest Gilstrap, Advertising Manager of the Eugene Register.
Securing Foreign Advertising. W. R. Smith, publisher Myrtle Point American and Powers Patriot.
What the Advertising Agencies Tell Us About the Oregon Papers From Their Point of View; Letters From the Big Advertisers. W. F. G. Thacher, Professor of Advertising, University of Oregon.
General Discussion: Led by Hal E. Hoss, Oregon City Enterprise.
1:30 P. M., Alumni Hall, Memorial Building
Reception to wives of visiting Newspaper Men. Mrs. P. L. Camp bell, Dean Elizabeth Fox, Mrs. Eric W. Allen and ladies of the University.
6:30 P. M., Osburn Hotel
Banquet under auspices of Eugene Chamber of Commerce and Undergraduate students in School of Journalism directed by Sigma Delta Chi.
President P. L. Campbell, toastmaster.
Address of Weleome. L. L. Ray, president of the Chamber of Commerce.
Music by Glee Club.
Advertising in 1922. James Wright Brown, editor of the Editor and Publisher, New York City.
Some Big Neglected Opportunities in Journalism as a Small-town Editor Sees Them. George P. Cheney, publisher of the Enterprise Record-Chieftain.
Newspaper Ideals. B. Frank Irvine, editor Oregon Journal, Portland.
Present Newspaper Tendencies. Edgar B. Piper, editor, Portland Oregonian.
Three-minute addresses in answer to roll call.
[3] ​(illegible text) ANUARY 14 (illegible text) A. M. (illegible text) mbined with Special Meeting of State (illegible text) called by Elbert Bede, president. (illegible text) Newspaper—What I Have Learned in Three (illegible text)country Newspaper Offices. Fred W. (“Pa”) (illegible text) ennedy, University of Washington, “doctor for sick newspapers.”
Doubling the Publisher’s Efficiency—What a Close State and District Organization Can Accomplish and How. Herbert J. Campbell, vice-president of the Conference, publisher of Vancouver Columbian.
What Happened to the Newspapers in North Dakota under the Non-Partisan League. Harry Dence, Carlton Sentinel.
The Small Weekly as I Have Found It. Upton H. Gibbs, Eastern Clackamas News, Estacada.
Running a String of Country Weeklies. Mark A. Cleveland, publisher Stanfield Standard, Boardman Mirror, and Umatilla Spokesman.
Code of Ethics. Report of Committee Appointed at Meeting of State Editorial Association last summer at Bend.
Action on Proposed Code. Elbert Bede, President of Association, in the chair.
Report on State of Newspaper Law in Oregon. Legal Code Committee, Dean W. G. Hale, University of Oregon Law School.
Report on Newsprint Situation. George Putnam, Salem Capital Journal.
Discussion.
Practicability and Expense of State News Service by Wireless; Result of Some Personal Investigations. Frank Jenkins, Eugene Register.
Discussion of Service of American Press Association, Autocaster Service, etc., Elbert Bede, R. W. Sawyer and others.
Plan for Future Conferences. Eric W. Allen, Dean School of Journalism.
Election of Officers.
Business Meeting.
12.-15 P. M., Hendricks Hall. University Luncheon
Toastmaster: The Newly Elected President of the Conference.
Speakers: Members of the Student Body of the University and School of Journalism.
3 P. M.
IF YOU DIG DEEP ENOUGH YOU'LL GET YOUR GOOD STORY
BY FRED LOCKLEY, Assistant Publisher, Oregon Journal
   [The article which follows is Mr. Lockle-y's summary of his address before a class in Newswriting in the School of Journalism of the University of Oregon. It was the purpose of the instructor to inspire the students with the spirit of a real mixer whose skill in the gathering of interesting newspaper stories is widely recognized. The article is printed in Oregon Exchanges in the hope that it will be of value to many newsgatherers who are on the lookout for ideas and who are willing to profit from the suggestions and experiences of others.]
IT IS what you are, as well as what you do, that determines whether or not you are to be a good reporter. You can’t put human interest into your story unless you yourself are interested in it. If news-getting and news-writing are drudgery to you, take up some other line of work. The man who is “a servant of duty and a slave of routine” cannot put originality and human interest into his work. If your job is merely a bread ticket, take up work that you like better. Writing, more than almost anything else, is an expression of one’s own personality. The secret of success in your work is to put your soul into your work. Work without soul is mechanical, dead. Hamilton Wright Mabie was right when he said, “The men who give their work character, distinction, perfection, are the men whose spirit is behind their hands, giving them a new dexterity. There is no kind of work, from the merest routine to the highest creative activity, which does not receive all that gives it quality from the spirit in which it is done. Work with out spirit is a body without soul,-there is no life in it. Everything that lacks spirit is mechanical; everything that contains spirit has life. To put spirit into one’s work is to vitalize it—to give it force, character, originality, distinction. It is to put the stamp of one’s own nature upon it and the living power of one’s soul into it.”
No Dearth of Material
In J. M. Barrie’s story of Sentimental Tommy, when Tommy apprenticed him self to an author, and was asked if he liked his work he said, “Where the heart is, there shall the treasure be also.” If you have real zest in your work, there will be no difficulty in finding plenty of material. Here in the West, human interest stuff lies all about us. Drop into any hotel, and almost every man you meet is a story. In the course of a month you will meet pioneers who have come west by ox-team, packers and freighters, prospectors who have made and lost for tunes—and are still following the golden lure. Sourdoughs from Alaska; cow-men who went to the Inland Empire when “the law of the forty-five” was the law of the land. You will meet reclamation engineers, forest rangers, men who hunt and trap wild animals for the government, and a score of other pioneer types.
Hunter's Good Story
Not long ago I dropped into conversation with one of the men who are en gaged in killing predatory animals. “I had a peculiar experience recently,” he said; “I set a trap for a cougar. When I made my rounds, both cougar and trap were gone. The cougar’s tracks led to the trap, which I had placed beneath a large fir, but there were no outgoing tracks. After hunting half an hour and circling the tree in an ever-widening compass, I came to the conclusion I had trapped a winged cougar and that it had flown away with the trap. I sat down on a log not far distant to puzzle the matter out. I happened to glance upward; and there, near the top of the fir, I saw the cougar hanging from a limb, while the log that I had fastened to the trap was suspended on the other side of the limb. The mystery was solved.”
​In every community you will find members of the “has-been club” who can tell you interesting stories of their experiences in politics. Your readers will peruse with interest stories of old-time baseball players, early-day firemen, pioneer photographers and other equally interesting characters. Another theme of perennial interest is the telling of the stories of the men in your community who have been successful and by “being successful” I do not mean mere money grubs who have large balances in the bank. I mean the tracing of the development of a man’s character from boyhood on, and the describing of how he has met the testing times in his life and how he has served, or failed to serve, his fellow men. There is no community anywhere, no matter how small, in which you will not find plenty of human interest material if you are intent on finding it.
Story in Colored Mammy
I dropped off at Albany the other day. After finishing my business I had a half day on my hands. I ran across an old colored woman, Amanda Johnson, 92 years of age, who had come to Oregon in 1852 and who, as a girl, had been given away as a wedding present. Though she had been a slave nearly twenty years, she was proud of the fact she had never been bartered for, nor sold, and that all of her brothers and sisters had been given away to the various members of the family as wedding presents. An hour later I discovered J. H. B. Miller, a brother of Joaquin Miller, and from him I obtained a lot of hitherto unrecorded facts about the boyhood experiences of the poet of the Sierras.
Pawnbrokers are a first class source of human interest. So are policemen. So are the occasional world travelers who drop into your community on business or pleasure. Stage drivers and garage men, conductors and brakemen, hotel clerks and telephone operators all can give you many a good news tip, providing you are a good mixer and show appreciation of their tips.
The trouble with most of us is that we overlook the stories around us. I have a friend here in Oregon, who went to Alaska when gold was discovered in the Klondike. He put in 20 years mushing all over Alaska and came home broke and discouraged, to find within a few miles of his own farm, a rich ledge of hematite iron ore, which will make him more money than a gold mine in Alaska.
Must Ask Questions
Do you remember when the school muster in Barrie’s story of Sentimental Tommy was angry and jealous because his long-time customers transferred their allegiance to Tommy because they preferred his letters to the dominie’s? When the dominie asked them the reason for having Tommy write their letters one of them said, “He asks us questions, and so he can write better letters than you do.” Tommy had happened on the secret of successful writing. Unless you are interested in the story, you will not ask the questions that will bring out all the facts. Some years ago I interviewed an old time trapper—a man who had trapped beaver with Kit Carson in the early forties. He was 92 years old. When I had secured my story, I said to his wife, who was much younger than he, “Tell me how you happened to fall in love with your husband.” She answered in a discouraged and dispirited voice, “I didn’t, mister. I married him so as to get a widow’s pension. I was 23 and he was 72 and he was getting a pension for being a soldier in the Mexican War. He looked kind of frail when I married him. That was 20 years ago. Looks like he never would die.”
No matter how much a man has been written up, there is always some unusual angle that you can get on his story if you have any real spiritual insight.
When I visited Billy Sunday some time ago he and Ma Sunday started to give me the regulation type of story, which had neither freshness nor originality and which would have proved a dud, if I had used it. Instead, I obtained a story of his experiences in a foundling asylum. ​and how he had broken into baseball. When Billy Sunday was young, there used to be intense rivalry between the hose teams of small communities. To prevent the running in of any professional foot-racers, a rule had been made that all members of the hose team must be residents of the town and must be working at some gainful occupation. The firemen in a nearby town wanted Billy as a member of their team, so they got him a job at driving a hearse. Saturday afternoons he used to play ball, and his skill as a small-town player attracted the attention of 'Pop’ Anson who took him on as an apprentice to his team.
Dig Deep; Story's There
I don’t care how big a man is nor how obscure he is, if you will dig deep enough, you will find a rich ledge of human interest. I have interviewed President Wilson, Thomas A. Edison, Sir Douglas Haig, Tom Lawson, and other men of this type and the stories I have got from them are interesting sidelights on their character and achievements, more or less off the beaten path of news-gathering.
I said, and I mean it, that you can get a story from anyone you meet. The other day I looked up from my work and discovered the Journal had a new office boy. I called him over to my desk, motioned to a chair and told him I was going to interview him. He had never been interviewed and was very much disconcerted. Before we had gone very far, I discovered that his father, now a butcher, had been a Rabbi in Russia, and that Sam, the new office boy, was next to youngest of all the Boy Scouts who attended the big jamboree in London. “When we were being reviewed in Brussels,” he said, “King Albert saw that I was one of the smallest scouts in line, so he came and shook hands with me and asked what the American Boy Scouts had done to help win the war. I told him we had sold Liberty bonds, and I showed him the medal I had been awarded for selling Victory bonds. He told me about the Boy Scouts of his country. He talked pretty good English for a foreigner and was very pleasant and friendly.”
Whether it is the president of a corporation or the office boy, the commander in chief of the Army or a buck private, if you can keep your freshness of view point, your interest and enthusiasm you can always find interesting people. Be brief. Read Lincoln’s Gettysburg speech as an example of brevity, lucidity and sincerity. If you are not wholesome, natural, and sincere you will not be able to impress others with the sincerity of your work. Keep your ideals. Don’t become cynical. Keep an open mind and heart. Be cheerful, courteous and courageous. Your own character is inevitably reflected in your work. To see the thing clearly and describe it simply is the secret of writing readable stories. Describe things with which you are familiar and if you are not familiar with them become so. Be eager to learn, stay out of the limelight. Let the reader see what you are describing. Cultivate tolerance and sympathy. Use short words so as not to confuse your readers. Use short sentences. Be accurate. Stick to your subject. Quit when you are through. Give the facts honestly, accurately, and let the reader draw his own conclusions.
Don't Overwrite It
Cultivate restraint of statement, and poise. Eliminate non-essentials. Avoid pleasing platitudes, glittering generalities and forensic fourflushing. Be honest with yourself and your readers. Don’t try to fool them or make a thing seem other than it is. See that nothing sidetracks your story. Let it travel steadily toward its goal. See that your terminal facilities are in working order, so that the story may not wander out upon some sidetrack and get lost. Don’t be satisfied with your work. Cultivate a divine discontent. Make your best a stepping stone for still better work. You must be willing to work long and hard and stick to the task for the joy of doing good work. If you are interested only in what is in your pay envelope and not in serving your fellow men and making this a better world for men to live in you will miss the real and permanent re
MARKET PAGE IN COUNTRY PAPERS
By HYMAN H. COHEN, Market Editor, Oregon Journal
FOR years I have tried to prevail upon many of the small city and country editors to establish a market page, but for some reason or other few have accepted my invitation.
Market pages as they have been conducted by some, are a mere space-waster; but a real market page, one that is always on the job, is almost indispensable to those that delve into the marts of trade.
This is a big contract, for almost everyone comes into contact with one of the marts of trade.
For the small city daily it would be impossible to conduct a market page on as elaborate a scale as the big city dailies, but to the readers of the small city publication the market page can be made just as valuable.
Market pages should be conducted to furnish information of vital importance to the agricultural and even manufacturing industries of a community. For instance, the newspaper in a mining community should have information of the metal markets and should be an authority upon all matters pertaining to that industry. The doings of the stock markets in relation to the mining and metal shares as well as industries which utilize these commodities, should be carefully chronicled.
In communities where the growing of hops is the big interest of producers, the hop market and its allied industries should be “played” to the limit.
The same is true of livestock sections, or in fact all sections which specialize in any one or more commodities. Publications in these districts should always have the first news of interest to the people. Accuracy is essential in all news, but more so in market reports than in the ordinary run of news. Market reports touch every one’s pocket in some way, therefore they should not only be interesting but accurate..
In wheat-growing sections I have noted a dearth of news regarding the crops in the very papers which cater to the producers of grain. I have looked in vain for news of the wheat crop even in papers that consider themselves very good small city publications.
Personally I have always tried to tell the truth in market reports. I have al ways felt that the subscriber who takes the Journal, makes the paper his agent to furnish news of certain commodities he is interested in. The paper would not be a good agent unless it furnished him the facts in each case, as it sees them.
"Why Not the Others?"
Oregon Exchanges has received from Leslie Harrison, manager of the Tillamook Headlight, a request for the experience of Oregon newspapermen on a matter of journalistic ethical policy:
“One proposition has come up here lately,” writes Mr. Harrison, “on which we would like some opinions expressed, to wit:
“The Headlight recently undertook to take some steps to partly clean the moral conditions of this city and in doing so published accounts of several prominent people here getting themselves into scrapes. We received much comment of all kinds. Some readers claim that no good can be accomplished by publishing such things, while others told us to go to it. The latter seem to be in the majority. One thing is sure; the stories certainly helped the 'box office,' for we sold all the papers we could turn out.
“What we would like to learn is, whether other papers have tried the same thing, and the results obtained. We like to think that we are doing the community some good by these stories. The underdog is always written up. Why not the others ?”
WHY I WRITE FOR THE TRADE PRESS—AND HOW
By NAOMI SWETT
[Mrs. Swett. of Portland, here describe for Oregon Exchanges her experiences in breaking into free-lance work, and the joy and satisfaction, as well as the profit, that have come to her since she found there was money in writing for trade publications. She also gives some helpful tips as to how a free-lance may develop salable ideas]
WRITING for the trade journals is not so very edifying in itself, far from thrilling or romantic, it’s plainly commercial, but the “long, thin” envelopes that carry friendly slips of blue, buff, and green bond compensate in a material way for the lack of fame and glory attached to the career of the trade journal writer.
I am asked to tell how I “did it.”
It all happened like this. After several years of real STRUGGLE, during which time I had been compelled to forget that I had ever written or wanted to write, I landed in a stenographic position where the work was light, and, best of all, the “boss” was out most of the time! My “previous experience” was some few years of correspondence and special work for the daily papers of Portland, and any one who has a “writing vein” but no time to let it flow, can appreciate what it meant to me, to receive my weekly salary check for $25 and still find time to write during this working day—more time than I had ever dared to hope for.
Took Writer's Magazine
The very first thing I did was to invest $3 in a year’s subscription to The Editor. Let me add that if I only had been able to do this several years sooner, I would have been spared the tedious years of mastering the difficulties of office routine, and weary weeks of looking for work.
My ambitions ran high, ever so high, nothing less than a book would do, and I spent two months of my spare time in the office writing a story of some 20,000 words. After two or three rewritings, I felt that I had polished it up quite beautifully, copied it on bond paper, fixed it up for lots of travel, and off it went to the Saturday Evening Post. You see, I didn’t believe in aiming low, as there is just as much room at the bottom as at the top, and it’s much quicker tumbling down than climbing up! Then I reeled off a 10,000-word story, and it went, too. Two 5,000-word stories, and off they went too. All were sent to leading magazines; naturally one with the nerve to send off such truck as I wrote would not get easily discouraged when my brain children came promptly home to mama, just as fast as U. S. mail could bring them. Then I wrote exactly seven jokes and wished them on various unsuspecting editors. All the while I was tumbling dizzily downward, soon to reach the bottom! I wrote two juvenile stories during this time, but sent them out in a rather perfunctory manner, as I felt that the bottom was, after all, really easier than the top to attain!
Trade Press Last Resort
All this while I dutifully read The Editor and became interested. (I’ll admit unwillingly) in articles that told young hopefuls to cater to the needs of the trade press, if they really would like to see some ready kale. At first I did not take these articles seriously, as I kept hoping that at least one of my sextette of stories would find a resting place, other than my own cubbyhole in the office desk. Four months had now elapsed since I commenced to “literate,” and I had nothing to show for it but an expenditure of $20 for postage stamps and stationery, and overstrained eyesight watching for the mailman. Half-heartedly, I decided to give the trade press a tryout.
​To me, it seemed as though a sample story would be just about as good an introduction to the editors as a recital of my splendid qualifications. The next thing was to get the sample story. I was walking down Washington street one day, when I saw a pile of old shoes in the window of the Walkover Boot Shop. A large sign read, “$2 for Your Old Shoes.” “Go and get it!” I ordered myself, but my tongue clove to the roof of my mouth; it was years since I had approached a prospective “interview,” years of office subservience had humbled me, almost broken my spirit, and I had none of the self assurance that is almost a requirement.
First Trade Story Written
After walking around the Broadway entrance to the Washington street entrance two or three times, and even down to the middle of the next block, I retraced
wrote and completed the little story in less
than two hours. And also would I please write some more for them? Amongst my sextette of fictions was a series Written from my own experience in social work. These I had sent to Social Progress, and tumbling almost upon the heels of the precious $6.18 was a letter of acceptance.
with an invitation to send more. (Later I sold Social Progress a juvenile story, and two or three brief articles.) I had visions
of grinding out two juvenile stories a day; that would be $12.36, and my fortune would be made. However, after I had hatched out three or four more, which were promptly returned, I decided to be practical and cash in where the ready money trail led. For right while I was
on the path to juvenile story writing, I
began to sell my trade journal efforts. I’ll tell just exactly how. New FIELD Winsss
my steps, gulped and swallowed, and en tered the store, asking in muffled tones for the manager. Mr. Scherer kindly ex
plained the selling plan to me, and I went back to the office and wrote the idea up
in about 500 words. I hunted for a mar ket in the Literary Market column of The Editor; it happened to be the Merchants’
Trade Journal, Des Moines, Iowa. Off it went, and I didn’t know exactly what to do next. A few days later, I went into Green field’s shoe store to get some shoes for my little boy. I was immediately impressed with the attractively equipped juvenile department, and thought it good enough for a story. I found Manager Zing-leman a fine subject for an interview, he knew just what I wanted and with fine adept
ness went straight to the heart of their selling system, at the same time delving into a history of the business from the time that George L. Greenfield first came
The Merchants’ Trade Journal rejected my “$2 for Your Old Shoes.” However, the rejection contained encouragement;
they stated that they had used the same idea just a few months ago. I decided to give it one more chance and then ditch it.
It went to the Pacific Coast Merchant. In my letter accompanying same, I asked the editor if he would be interested in a story on the Greenfield Shoe Co. He was slow in replying, so I sent the story to the Merchants’ Trade Journal. But a few days after it had left my hands I heard from the Pacific Coast Merchant, they were very glad to get the story on the old shoes, and would publish it shortly, after which I would receive payment. They would like very much indeed to get the Greenfield shoe story, as well as anything else that I might find interesting to send them from Portland. I wrote back at once explaining that the Greenfield shoe
to Portland. Then he gave me three photos of the interior of the store. During this time I had received a check
time, I wrote to the Merchants Trade Jour
for $6.18 from the David C. Cook Pub
nal, telling them that I had a call for the
lishing Co. for the second of the juve nile stories I had written. I believe that I
Greenfield story, and please, if they didn’t want it, rush the return so it
story was gone, but that if it came back
I would send it to them. In order to save
[1°] ​wouldn’t grow stale. They telegraphed acceptance and information that check was going out in the mail to cover. Then I wrote the Pacific Coast Merchant, and told them that it was sold, but I’d watch out for something else. They wrote back that even if it was sold I might rewrite it and send it to them anyway, that it was the usual thing in trade journal work. Of course they got the rewritten story with another set of prints by return mail, and incidentally I took the tip and sold the story in various forms to three or four other journals, in widely separated East ern cities. The Des Moines paper paid me $20, the Pacific Coast Merchant $15, another paper $15, one $8, one $3, and I forget the other amounts. At any rate the total receipts in cash resulting from the hour’s interview netted close to $75. This money, straggling in a check at a time, was about three months in accumulating its grand total.
Ideas Develop Rapidly
You can readily see why I forsook the juvenile story opportunity, with two acceptances out of about fifteen or twenty tries, against this almost certain market for my work. I began to keep my eyes open for retail stores that showed un usual pep in their methods of publicity, displays, etc. Sandy’s was one of them, Sandy was a gold mine to interview, brimming over with originality, and so much material available, that one just had to scoop off the cream and write it up. Sandy’s story brought me $20, right off the bat, with requests for more material. The Powers Furniture Co. made good material, and still is, with its huge advertising campaign, and efficient store system. The first story on Powers brought $20 from a furniture journal, and since then I have sold revisions of the same story in three other places for from $8 to $15 each.
One will wonder how I managed to interview these people, when I worked all day in the office. My office hours were from 8:30 till 5; it was between 5 and 6 that I managed to grab my interviews. Everyone was very nice to me, when I explained that I was working during the day, and without exception they put them selves out to give me what information I wanted.
Up till the time I left my office work, (December, 1920) I confined my output to feature stories of progressive business houses and their methods, “success” stories, they might be called. I could not undertake regular correspondence, as I was unable to handle specific assignments under such conditions. I’m going to be as frank as I can, to give a real idea of what this work brings in, to any one who might be interested. Here are my cash receipts for my work, during the time that I was in the office, spare-time money, as it were: July, $26.18; August, $62.90; September, $88.75; October, $60.35; November, $89.00; December, $100.15.
Everybody thought I was a fool to contemplate giving up the office work, when I had such a rare opportunity to write on the boss’s time. I came to the decision that when my writing income equalled my salary I would let the office go, and take a chance. I asked the advice of a couple of editors, who were strongly against such a step. One of them said that $30 a month was the maximum amount of my work they could use. (Very recently for this paper, I did a piece of work that netted me $166.80 in a single issue!) I had been saving every cent that I made by writing, and decided that I would quit the office and live on my savings: by the time my money was gone if I did not make a go of it, I could always go back to stenography. You see, the item of a six year old son to look after made my position somewhat more risky than for one who is unencumbered.
I left the office at the end of December, and my receipts for January were $89.65; my income was cut almost in half, you see. February went up to $156.47 and March, a month of utmost concern, brought but $44.95. April ran around to $167.20, May $178.65, June $262.30, and July $206.67.
​Of course I am still in the early stages of the game.
receipt of cash by paper.
In making up
I have a great deal to learn,
my string of papers, I try to choose them and actual experience is the only real teacher. This much I have gathered— that writing for the trade journals, like 'any other writing, is not only a matter of getting material and selling it, but
so that my news will be interchangeable; in this way, at one interview, I get mater
getting it and selling it to the best ad vantage. I am constantly finding out new things, new timesavers, and better markets, and always on the lookout for new markets; at the best they are un
stable. Sometimes they want a- lot of material from your locality, and some times they don’t. Occasionally, I sell ad vertising; I don’t know anything about “salesmanship,” and rather more “take
orders” for it than sell it.
ial that will go to several places. It can readily be seen that all this requires quite a bit of experimenting and juggling with various publications.
Fans Luca Has Anvanraos Frank Farrington, in his book, “Writ
ing for the Trade Press,” says that it takes two years to make a good trade journal writer. As I have been at this work but a little over one year, I still have
a year to travel, in which to get my bear ings.
I have earned
good commissions in this way, without going out of my way. At present I have regular correspondence for about twelve publications that net an almost certain income of from $125 to $150 a' month. Wherever possible I send a feature story along with my regular correspondence.
The advantages of free-lancing, to
my mind, are: 1. You are your own boss. 2. You don’t have to worry about losing
your job. If one paper goes back on you there are still a lot more in the field. 3. You can start or quit whenever you like.
4. If you get a portable typewriter, you can take a lot of notes and go anywhere to
write them up. (N. B. I took two vm cations of two weeks each, between May
FILING Srsrmr Issramsn Recently I found myself in this predi
15 and July 30.)
cament: In my greed to cash in as much as possible, I overdid the thing, and work
ed too many hours a day, and under too heavy pressure. I decided to take a few days off, make a careful inventory of my
work, and see if an injection of efficiency would not help some. I installed an ef ficient filing system, efficient record sys tems, and arranged my schedule more sys tematically, and last of all engaged a
typist for all my copy work at piece work rates. I now find things working much more smoothly, but have not tried this out long enough to know whether or not it is going to increase my income. It ought to. My rates are at present a minimum of
1/;c a word to a maximum of 1c a3 word. Photos are paid for at the rate of from $1 to $3 each. Advertising com
missions from 20% to 25%, some payable upon receipt of order, and some after
payment has been received by the paper. Subscription commissions are 50% upon
As a last word in favor of free-lancing, I believe that it keeps your brain more active than a “steady job.” On top of all this, however, I frankly
admit that just the very minute I can get out of this. I want to do it. I want, of course, to do really fine things, and get as famous as Dean Collins, Anne Shan non Monroe, or some of our other well
known Oregon free-lancers, who are doing more artistic things than writing for the trade press. But now that I have “smelled” money, after having desperately known
the want of it, I wonder if I will be able to stop long enough to try something real? Then, too, am I the one to judge my own talents? Is it not quite possible that this is all I am fit for, that I couldn’t do any
thing artistic if I tried? All I can say is that some day I want to give myself a real chance, and then if I don’t make good, I’ll content myself with grinding out dope on fashions, boots, shoes, hats, coats and necklaces, for ever and ever.
EARLY HISTORY OF TWO PROMINENT OREGON COUNTRY PAPERS
[It has been the hope of OREgoN EXCHANgES to do it: share in assembling material on the newspaper history of Oregon. A general invitation has been and is given to newspapermen in the various towns of the state to write the history of journalism in their respective towns. In this issue are printed, in somewhat condensed form, the history of two Oregon paper-s—the St. Heee‘a Mist, now published by S. C. Morton, former president of the Oregon Newspaper Conference, and the Scio Tribune, published by McAdoo 8: McAdoo. The history of the Mist is the work of E. H. Flagg, veteran Oregon editor, now in charge of the Warrenton News, who formerly published the Illist. Mr. Flugg wrote the history at the request of Mr. Morton, who published it on the occasion of the paper’s forty-first anniversary. The Scio history was published in the Christmas number of the Tribune. OREGoN Excrumu1:s suggests that every newspaper in the state compile its history, print it on its next birthday and send a marked copy to this publication.]
AN INVESTIGATION of the files of papers that have been printed in Scio show that the first newspaper printed here was edited and published by Dr. H. H. King, in 1870. His paper was a 4-column 4-page sheet, with
the paper, plant and everything to L. L. Gooding, who sold the plant to L. W. Charles a few weeks later.
In the fall of 1914 a number of mer chants and other interested parties wrote to Mr. Dugger, at Sweet Home, and asked
pages about 9 inches wide by 12 inches
him to return.
long.
sell the News, so Dugger set up the Tribune in opposition to him, and in the
At that time it was one of the few
papers published in Oregon, the others being principally the Oregonian, at Port land, the Statesman at Salem, and papers at Oregon City and Astoria. At that time there was no paper in Albany. After about a year and a half, or in the fall
of 1871, Mr. King discontinued publica tion. Again in 1889, Col.
Van
Cleave,
a
veteran newspaper man, came to Scio and established the Scio Press, which he
published for a little over a year. In July, 1890, he sold the paper and plant to T. L. Dugger, who published the Press until 1897, when he sold the plant to Albert Cole and Roy Gill. Cole & Gill published the Santiam News for a few months, then suspended publication and left town. During the fall of 1898 Ira Phelps purchased the
plant and revived the News.
Mr. Phelps
fall of 1915 the two plants were merged into one paper under the name Scio Trib
une. Tom Dugger held the
In 1904 T. L. Dugger returned to Scio and again purchased the News, taking immediate possession. He continued to hold the -editorial pen until during the summer of 1912, at which time he sold
editorial
pen
from then until the first of September, 1921, when the plant was sold to I. V. and W. F. McAdoo, the present pub lishers. The newspaper history of Scio is a
great deal like that of other cities of this size. Editors come and go, some giving the people an extra good paper, others a comparatively poor one, one remaining throughout a lifetime, others only a few weeks. It is with a great deal of pleasure that the present publishers offer to their sub
scribers and advertisers this paper, the first paper of more than eight pages ever printed in Scio.
carried on publication of the News for about five years, when he became dis satisfied and sold the plant to Don
Humphrey.
Mr. Charles refused to
St. Helens
' l/list
The first paper published in Columbia county was started by Enoch G. Adams, a veteran of the civil war, and was pub lished at his home on Frogmore, a prom
ontory at the junction of Frogmore slough and Willamette slough.
[13]
Major Adams, as ​he was called, was wounded in the civil war and this injury caused him to be er ratic and irresponsible in his statements.
Supreme Judge on the bench of Oregon’.
He was assisted in his work by his wife, a very estimable woman who had the
highest tribunal. One of the lodge mem bers, Mr. Powell (father of W. H. Powell, the Portland attorney), never to my knowledge, missed a meeting of the lodge,
esteem of the entire community.
walking over Bunker Hill
Adams
became so abusive in his language that the Muckle Brothers, Charles and James, de cided to finance a new paper and secured
road
from
Pittsburg, leading his horse, with a box of eggs packed on each side, and driving back the next day.
the services of a man named Glendye who ONLY PAPER IN Trmsa Couxrrss was the first editor and manager of the Mist. He was ucceeded by a Mr. Ayres,
The Mist while I conducted it was the
who in turn was succeeded by Charles
only paper in Columbia, Cowlitz and
Meserve, one of the cleanest, best and most unselfish men I ever met. Mr.
Meserve came to Portland while I was at work as a compositor on the Oregonian and upon the recommendation of James McGowan, foreman of that paper who I
understand is still an employe of that paper, secured my services as foreman and general assistant and together we worked for the upbuilding of Columbia county and the extension of the business
Wahkiakum counties, and the St. Helens
attorneys shared with those of Portland the legal business of the counties. To wander in the field of personal reminiscences would take too much of your space therefore I will get back to my more immediate subject.
Mr. Meserve repurchased the Mist from me and I moved to other fields, return ing to St. Helens in 1904, and bought out
a man named Gabbert, who had allowed and influence of the paper. the paper and the plant to sink to the MESERVE Racnxrnr Dncaasno
Charles
Meserve
afterward
married
Louise, daughter of W. H. Conyers, of Clatskanie, and about one year ago he
was laid to rest by her side in the Clats kanie cemetery. I was the next proprietor of the Mist and of all the nearly forty years I have spent as a country newspaperinan in Oregon, I look back upon those as the
happiest. I was married there to Ella Morrison, and my oldest son, George, new editor of the Prineville Central Oregonian,
lowest level in its history. You may know just what that means when I tell you that I found the forms on the bed of the old hand press so rusted that it was a hard matter to pry them off. I think it is not self praise to say that I raised the paper from its fallen estate and made it again a factor in the growth of the community. By its influence, aided materially by the people of the Yankton Grange and other granges of the county, the County Fair
Board was established and I was honored by being made Columbia county’s repre
was born there in the house now occupied by Mr. and Mrs. Emerson E. Quick. In material matters, St. Helens has im proved wonderfully since those days, but I venture to assert that in the quality of the citizenship it has not advanced nor will it.
sentative in charge of its exhibits at the Lewis and Clarke fair.
There was a Masonic lodge, and its membership included such men as George W. McBride, afterwards Secretary of
present management, I am glad to admit. is bigger and better than ever. My wish for my old paper, on its anni versary day, is that it may keep just a little ahead of the community in which it is published.
State for Oregon and later United States Senator from Oregon; Thomas A. Mc Bride, then district attorney and now
Fame AGAIN Ssrms Then came the Mc('ormick boom and I again sold out, leaving my son George as manager of the paper, which, under the
    14] ​
SEND-OFF GIVEN MINISTER BRODIE
BY THE time this issue of Oregon Exchanges reaches its readers Edward E. Brodie, publisher of the Oregon City Enterprise, will probably be on the job at Bangkok as United States minister to Siam.
With Mrs. Brodie and the two children he sailed from Seattle on the liner Pine Tree State, December 10. A few days before his departure, Mr. Brodie was the guest of honor at a banquet tendered by his neighbors in the news paper business in the Willamette valley. The affair, which was held in the Hotel Marion at Salem, was attended by 35 persons, most of whom are prominent members of the journalistic profession. Regret for the Brodies’ departure, good wishes for the success of his new diplomatic work—and the word new is used advisedly, for has he not been in more or less diplomatic work before as head of the Oregon State Editorial Association and of the National Editorial Association?—and hopes that Siam may not keep the new minister too long away from his friends in Oregon composed the keynotes of the addresses made. Nearly everyone present was numbered among the speakers, it seemed, including Governor Olcott and Justice McBride of the State Supreme Court. A virtually unanimous effort was made to extort from Mr. Brodie his real reason for wanting to leave Oregon for Siam. But the minister insisted that Siam is a real country, with all sorts of advantages and attractions, and that he is happy to go there. Anyway, E, E. stands for Envoy Extraordinary, and B. may as well stand for Bangkok.
Following is the list of those who attended:
Governor Ben W. Olcott, Mrs. Olcott; T. A. McBride of Oregon Reports, Salem; Frank W. Beach, Northwest Hotel News, Portland; Robert C. Hall, University of Oregon; W. C. DePew, Lebanon Criterion; Frank L. Snow, Oregon Agricultural College; Thomas D. Potwin, Albany Herald; G. Lansing Hurd, Corvallis Gazette-Times; S. A. Stone, Salem Statesman; B. F. Irvine, Oregon Journal; Mrs. Irvine; R. A. Brodie, Eugene; Mrs. Brodie, Eugene; Hal E. Hoes, Oregon City Enterprise; Mrs. Hoss, Oregon City; Elbert Bede, President Oregon State Editorial Association; Mrs. Bede; George A. White, adjutant-general, Salem; Mrs. White; C. E. Ingalls, Corvallis Gazette Times; Mrs. Ingalls, Corvallis; John T. Hoblitt, Silverton Appeal; E. B. Kottek. Silverton Tribune; Eric W. Allen, University of Oregon; Carle Abrams, Pacific Homestead; Mrs. Abrams; Ralph R. Cronise, Albany Democrat; R. J. Hendricks, Salem Statesman; Mrs. Hendricks; George Turnbull, University of Oregon; George Putnam, Salem Capital Journal; Mr. and Mrs. Edward E. Brodie; Mrs. K. M. Heavers, sister of Mr. Brodie.
Oregon Girl is "Jefe”
The United Press has its head office for South America in Buenos Aires. Recently, during the absence of the night chief,
his place was taken by a young Oregon
girl, Miss Lucile F. Saunders, formerly of the staff of the Morning Oregonian of Portland. Miss Saunders was in charge
for several days, while the “jefe”was away
in Rio de Janeiro, Brazil. While not busy for the United, she is flitting about B. A.,
camera in hand, gathering the stuff which is making such a hit with the readers of
the Sunday Oregonian and which, in some
ing of staying throughout the summer,
what different form, is used in Buenos Aires papers.
Miss Saunders writes that she is think which opens in B. A. about December 22 and ends March 21. Her latest plan
is to go into the interior and up to Rio,
the homeward trip through the Pacific, first touching at Singapore.
going from there to Africa and starting
[15] ​{{c|
Oregon Exchanges
Published by the School of Journalism, University of Oregon.
Issued monthly. Entered as second~class matter at the postoffice at Eugene, Oregon.
occasionally and see whether we could
read our own paper with any degree of interest. What are other publishers doing for their readers? Is there not some lesson for us in their success? ~.
KEEPING UP THE RATE Contributions of articles and items of interest e0 editors, publishers and printers of the ltate are weleomed. Free
to
Oregon
Newspapermen; $1.00 a year.
to
all
others,
I. V. McAdoo, business manager of the Scio Tribune, notes “a lack of cohesive ness among the newspaper fratemity in
that they do not stick together in hold
Gannon S. Tuauaunn, Editor.
THINK OF THE READERS One of the pet fallacies of some coun
try editozs is, that the country reader is satisfied with almost anything that is of fered him in the way of reporting and newswriting.
The time has come when
many papers, some of them even in Ore gon, have sunk below the level of the average intelligence of their communities in their handling of the home news. It
can not be emphasized too strongly that more pride should be taken in the news
and its handling as well as in the volume and rate of advertising and the mechanics of getting out the paper. The writer has noticed that when two newspaper publishers get
together
the
talk usually is exclusively on the business and mechanical side to the neglect of news and editorial methods and policies.
ing a reasonable rate for their advertis ing.” “It seems to me,” Mr. McAdoo writes, “that if the publishers of the state would get together and make an adequate advertising rate and then stick to it, there
would be a better feeling among the fra ternity and a more reasonable profit to the trade.
Like Henry Ford, I believe
in good wages to a workman, and the only way to keep him satisfied is to pay him a wage by which he can provide for his
family and lay up a little for that day of adversity or old age. The present rate as made by publishers precludes a decent day’s wage to his workman if he should be employing one.” What has been done in this line in a neighboring state will be
told at the next Oregon Newspaper Con ference by Fred W. Kennedy of the University of Washington, and Herbert J. Campbell of the Vancouver (Wash.)
editorial opportunities, but in some others this is not the case. The reader of the paper is entitled to more consideration than some of us are
Columbia-n. One of the big attractions of the Conference. €_o_ The one-man shop is passing. Mr. Rob inson of the Aurora Observer, in his ar ticle in this issue of OREGON EXCHANGES, hits the nail on the head when he says to the man who has taken the role of facto tum for himself: “Hire a printer today.” No man can develop his field and stick in the back office setting type and feeding a press. No town big enough for a news
giving him.
paper is too small for two men.
It is natural that there should be stress
on such things as rates and mechanical equipment; but the matter of building
and keeping circulation is entitled to more consideration than it seems to be getting. In many cases these publishers are doing splendidly with their news and
It is trite to say that the
newspaper is published for the readers. But every editor should occasionally check up and see just what he is pub
lishing that will interest the people. Let’s try to put ourselves in the readers’ place
R--oi
Do you cover your news field properly
with regard to its principal industries? Read Mr. Cohen’s article in this issue, and do some thinking.
[16] ​
BUILDING UP THE COUNTRY WEEKLY
BY PAUL ROBINSON, Editor Aurora Observer
“THE good old days” we hear spoken of are with us now. The really good days will remain as long as the individual will make them good. No editor wants to go back to the “charity” days, when a sack of potatoes was exchanged for' subscriptions, free
For special ads, fairs, etc., I prepare a
“dummy” to solicit by, and most of my
soliciting is by letter. Refuse all ads that are offered below the regular rate, have no favorites and work in cooperation with
your advertisers.
Once a month present
and collect all accounts in person and the collector must make it a point to talk of
show tickets for a quarter page adver tisement, and a dish of cream for a write up of the Ladies Aid lawn social.
the arrangement of the next advertisement
If a weekly paper today doesn’t make a good living, the best living, there is no excuse for that paper’s continuing to exist. Apply your own doctrine for your own success—advertise. We can name a weekly paper with $40 a month income, that was bought on time; the receipts raised to
The main things for a successful weekly are publicity, true statements and uphold ing of the required amount of dignity at all times, that are due and expected of the editor. All this will spell success, and no “aids to ad writing,” no “Corres
$500 a month in less than a year, and sold for $2,000.
This in western Oregon.
Anw;R'1'1sE—BU'r HAVE THE
Goons
as he collects for the month past. Esssnrnms FOR Success
pondence Course,” or any New York ad
vice is needed by the weekly paper editor of Oregon. For smaller shops: There is “no such animal” as a “One-Man” shop. The edi
I have increased the receipts of the
Aurora Observer $200 monthly since April 1.
tor, no matter how small the town, loses money, health, and ability every hour he
Not easy, but mostly by advertising,
and having the goods.
Don’t advertise
that you have one thousand subscribers
until you get the subscribers. You can get the subscribers if you want them bad enough to get them. Print country com munications, local news and as many
spends in the mechanical end. printer today, never mind the salary.” Hire sufficient help, busy getting business to keep busy. The field is here—any
Hire a “fear of then get the shop place in
Oregon.
__0_.__ proper names as you can get.
Go get
them, if you have to walk ten hours a
day. terest
Bill Warren’s Philosophy
Use boosting articles and home in stories for front page, get the
people interested—then get the advertis ing by presenting the facts, by giving the advertiser his money’s worth. Quality circulation is as important as quantity. I write not less than a hundred letters to advertisers and prospective advertisers every month and some months several times this number. Point out my good points, my new list of subscribers and remind them of seasonable goods to offer at the right times,
W. H. Wanen,
otherwise
or
alias
“Bill,” has finished his term in the gal leys. The New Year’s edition of the Oregonian was brought to port under his skillful piloting, and Bill is once more the dean of the local room. “Birds,” said the wave-worn mariner, as he resumed his desk, “this being an editor has decided
disadvantages. You get home earlier, but you lose more sleep. You have more time for meals, but you eat less. Take it by and large, I’m glad to be demoted. How’s the general situation?”
[17] ​
ASSOCIATION HEADS MAKE TOUR OF OREGON NEWSPAPERS
ELBERT BEDE, president of the Ore-i keep spotless shops is becoming greater. gon State Editorial Association, recently completed a trip which included the larger part of the newspapers of the state. He was accompanied through Eastern and Central Oregon by E. E. Brodie, president of the National Edi torial Association and minister to Siam. In Southern Oregon he was accompanied by A. E. Voorhies, of the Grants Pass Courier, and in the northern end of the Willamette Valley G. L. Hurd made up 50 per cent of the party. A few of the editors were unavoidably missed. The time of the party was limi ted and its members knew no eight-hour days. Inaccessibility and limited time were the causes in some cases. In other cases the editors to be visited, lolling in ease, had retired before the time of the
arrival of the presidential party. In other cases the editors, also lolling in ease, had not arisen at a time of day when the presidential party found it necessary to be moving along. In other cases the number of side trips which could be taken were limited. No newspaper on the main
It was our observation that filthy lucre
was scared away from the filthy shops and seemed to prefer to be the only filth on the job. . “I was somewhat amused at the com ments of Brodie, in his capacity as an editor, upon the ’Job Printing’ signs which are yet met in many offices, even
including my own. That word ’job’ got Ted’s goat. Plain ’Printing’ was the way he suggested to several that they adver
tise their business, and the suggestion seems to me a good one. I was still fur ther interested on this subject when Mr.
Hurd, who had not heard Mr. Brodie’s comments, raved along the same line.
“That the newspaper business and the state association have both undergone great changes was evidenced by the fact that in only one or two instances did edi tors give dissatisfaction with the asso ciation or lack of funds as the reason for not being on the membership roll. Al most without exception those found not to be members seemed chagrinerl at being
discovered and promised to sin no more.”
highways was overlooked. _¢_oi
Mr. Bede reports that the entire trip was a most interesting one. “It is great to know your own state,” he says, “and
it is worth even more to know the editors of so great a state and to meet them in their own sanctums. The newspaper
business was found to be an entirely dif ferent kind of a business than it was 10
One of the biggest and most interesting special editions which has come to this desk in a long time is the Special Christmas Edition of the Coos Bay Times, of Marsh field. This paper, of 38 7-column pages, printed in five sections, with illustrations
descriptive of Coos Bay industries and
Business men take it
institutions, has much of interest to all
as a matter of course that an editor shall expect an editor to be a leading citizen
Oregonians. One of the good features is the statistics showing the growth of the community; another is the descriptive
and to be able to appear as a leading
matter regarding Coos Bay’s business and
or 15 years ago. drive his own car.
They seem to rather
citizen should.
industry. Banner lines across the tops of
“The number of shops which have no godliness’ theory is becoming fewer and
the pages give rhymed Christmas messages. The percentage of advertising is not too heavy, and the reading matter gives evi
the number who find it profitable to
dence of care in preparation.
regard for the ’cleanliness is next to
[19] ​
HOW NEWSPAPER ENTERPRISE TRIUMPHED OVER WEATHER MAN'S WORST
By HENRY N. FOWLER, News Editor Bend Bulletin
[The story of a real newspaper achievement is here told by Mr. Fowler. It takes more than the weather to subdue western newspaper genius and entarprise.—Ed.]
COMPLETELY cut off from the outside world as far as ordinary means of communication were concerned for more than a week, the slightest scrap of wire news to be looked forward to as something to be hoped for, but certainly not to be counted on—this was the situation in which the Bend Bulletin found itself during the recent record storm which held the northwest country in its grip during the latter part of November and early December. How the snow blockade was set at naught through the intensive development of the local field and through makeshift means of communication, is a story perhaps unique in the newspaper annals of Oregon.
Bend’s first realization that an epoch making storm was breaking, came in the form of queries received by correspondents for Portland papers on November 19, asking for stories on storm conditions. The correspondents filed their replies, chiefly to the effect that there was no storm, for Bend was enjoying almost ideal spring weather. The replies were filed, but never sent, for lines were already down along the Columbia. The next morning no mail had been; delivered, and telephone and telegraph offices reported that communication beyond Madras was impossible, while railroad officials gave out the information that the last Oregon Trunk train to leave Portland was virtually buried in snow at Frieda in the Deschutes canyon.
Right then the value of local news was realized as it had never been realized before. Efforts of railroaders to free the stalled train and to rescue its snowbound passengers constituted, of course, the big story, but there were other phases of the situation of almost equal interest. Central Oregon was covered by telephone for reports on weather conditions, establishing the fact that while the storm was general, this section of Oregon, at least, was experiencing a prolonged rain ordinarily considered typical of the Willamette valley. A survey of food supplies was made, and an estimate as to how long Bend could go on full rations was prepared. Conditions were compared with those prevailing 15 years ago when Bend was snowbound for a full month.
Lists of travelers kept in Bend by the storm were compiled, and other lists of Bend people who were undoubtedly being prevented from returning from outside points was published. What would happen to the dressed turkeys which could not be shipped for Portland’s Thanksgiving dinner, and how long the sawmills could continue to operate with the supply of empty cars available, were questions asked and answered.
Outside Connection Sought
The charge has been made, probably with justice, that a news reporter is prone to lose his appreciation of the importance of occurrences with which he becomes too familiar, and that as a result news be comes apparently harder to get, and actually does lose some of its “kick.” If any member of the Bulletin staff was nearing this mental attitude, the storm was a Godsend, necessity giving a very definite stimulus.
But at the same time every effort was being made to get in touch with the outside world. President Harding’s arms conference was just beginning. the Ar buckle case was on, and there was a positive hunger for wire news.
For two days the Bulletin was without such service. The main lines were of course out of the question, and efforts were made to reach Portland or Spokane ​by Prineville and Mitchell, only to be met with the information that ultimate connection with any news center was impossible. Forest service lines to Sisters were tried in the hope that a relay to Eugene by way of McKenzie Bridge might be effected. The line across the pass was out of order. The Bulletin's grapevine circuit got into commission. A rancher in Millican valley, 20 miles east of town, was called on the phone. He called the Fort Rock ranger station, the Fort Rock ranger rang Silver Lake, Silver called Lake View, Silver Lake called Lake View, Lake View wired Klamath Falls, and Klamath Falls wired United Press Manager Frank A. Clarvoe in Portland.
Then the news began to trickle in, Relayed five times, over wires never be fore used by a news agency, abbreviated United Press reports reached Bend be tween 9 o'clock and midnight, to be used the next day. The manner in which the news was obtained was almost as big a story as the actual happenings which were being reported.
It was too good to last. One of the rural lines developed an infirmity, and Bulletin news no longer traveled the length of the state and half way back. By that time, however, a wireless outfit had been assembled and the first radio news ever received in Central Oregon came when warnings from Marshfield and North Bend, telling of the probable loss of the tug Sea Eagle, were picked out of the air. Again the means by which the news was secured rivalled in importance the real occurrence.
One night the radio station allowed Bend to "listen in." Then the railroad wires were put into commission, and a partial service was made possible. Not until December 20 was the Western Union wire again available.
Train service up the Deschutes canyon was suspended for nineteen days, and for half of that period no mail was received. Then it was brought in from Shanico, which for the time being resumed its old time position as Central Oregon's chief shipping point. Not until the blockade was nearly at an end was any other than first-class mail and daily papers brought in, and shipments of stock were naturally out of the question. In spite of this handicap, however, the job department of the Bulletin continued to operate as usual, postponement of delivery being made necessary only in a few instances where special stock ordinarily not carried, had been specified.
Oregon Editor Since 1873
Henry G. Guild of the staff of the Tillamook Headlight lays claim to the title of the oldest newspaperman in Oregon in point of service. Mr. Guild, coming to Oregon in 1873 at the age of 18, went to work in that year for H. B. Luce, then publisher of the Washington County Independent at Hillsboro. When Mr. Luce went to the mines near Jacksonville Mr. Guild bought him out, selling the paper back again in a year and a half. This was the first of a rather long series of papers' conducted by Mr. Guild. In 1880 he established the Silverton Appeal. Later he was for a time on the staff of the Salem Statesman. In 1892 he went to Sheridan as publisher of the Sun. The next year he bought a half interest in the Oregon Independent, a Salem weekly, as a partner of J. D. Fletcher, a former lieutenant governor of North Dakota. In 1902 he established the Bulletin at Prosser, Wash. Next came a few years in California. Returning to Oregon Mr. Guild bought a half interest in the Hillsboro Argus, conducting that publication with Mrs. Emma McKinney as partner. After publishing this paper for two or three years he bought (about 1908) the Newport Signal, which he conducted for about two years. From 1910 to 1914 he was receiver of the United States land office at Vale. After one year on the Oregonian as hotel reporter, Mr. Guild published the Lincoln Sentinel at Toledo for two years. He is now at Tillamook. Does anyone know of an active Oregon editor whose experience in this state dates back any farther than that of Mr. Guild? ​
POPULATION, 40; CIRCULATON, 627
By ALFRED POWERS, School of Journalism
NO OTHER newspaper in the United States is published in so small a town as the La Pine Inter-Mountain.
La Pine has a population of forty, but, the Inter-Montain has a circulation of 627. You can count the business establishments of the town on the fingers of your two hands, but—another marvel—eleven of the twenty-four columns of the paper are regularly filled with paying ads.
This “biggest paper in the smallest
ever, in a satisfactory and interesting way.
Just before he came to La Pine .
a saw mill had burned down. He went out among the ruins and found shafts and pulleys, by an ingenious use of which he regulates the speed of the engine for various purposes. He also has a saw
trimmer and a stereotyping outfit, both
of which he made.
When he moved into his building he fell heir to an old counter, into the spacious back of which he placed racks to hold forty cases of type, all right there handy without taking up any extra room, he
town” was established in 1910, and shows no signs of an early demise. The publisher is William F. Arnold, a young man with lots of push and go, and versatility enough to print a paper clean of mechanical errors and filled entirely with local news and ads. He uses no boiler plate, or practically none. The front page is entirely free of advertisements, and its makeup and heads are attractive. The contents do not give
says.
first things to be decided in the morning between him and his wife, who is his
only helper, is how long they are going to work. Maybe they decide that three o’clock in the afternoon will be the proper time to knock off, or maybe it is six o’clock. Whatever the morning decision is as to the hour, the whistle blows at that time for them.
the impression of being laboriously pre pared and of sometimes being put in to
fill up, but rather as being carefully
The Inter-Mountain is the only paper
in a territory of a thousand square miles. It takes the editor 1? days by automobile to cover his field. La Pine itself is 32 miles from Bend, on the main automobile road from The Dalles to California. It
selected from a large grist.
Apropos of a statement made at the state convention by Farmer Smith, that
personals usually said too little, generally being content to remark that Mr. and Mrs. Bill Jones came to town, without saying what they came for, Mr. Arnold said
This matter of efficiency and do
ing away with waste motion is in fact something of a hobby of his. One of the
is a stage town, with daily connections
that no personal in the Inter-Mountain
with Silver Lake, Fort Rock, Fremont and Bend, and tri-weekly connections
was worth less than six lines.
with Crescent, Fort Klamath and Klam
While the Inter-Mountain was estab lished in 1910, Mr. Arnold did not take charge of it until 1912. During the war
ath Falls. All these stages one day in the week carry mail sacks heavily laden with copies of the Inter-Mountain.
be suspended the paper, and started it up again a little less than a year ago.
One copy of a paper to every one and a half square miles would not be con sidered a high average by a metropolitan
His equipment consisted of a unitype machine, a diamond press, a ten by fif
teen jobber, and a gas engine with the one speed of four hundred revolutions. He worked out the speed situation, how
circulation manager, but it is no indict ment if the people aren’t there, and it is all right, as in this instance, if there are enough square miles.
[21] ​
ALL OVER OREGON
See what Christmas did for members of the Oregon Journal family! A closed corporation for guarding secrets of the heart was disrupted the last day before Christmas when Miss Jeannette Wiggins, assistant in the conduct of the farm life section of the Journal appeared with a huge diamond solitaire in evidence of her bethothal to Lynn Davis (not Linnton Davies), who covers the railroad beat. That such a state of affairs existed had long been suspected by the friends of the young couple, who plan the big event for early April. Miss Mauna Loa Fallis, former student in the University School of Journalism, was only restrained from sharing the honors of the day because she was confined at home with an attack of tonsilitis. Miss Fallis expected to reveal her secret to her Journal co-workers coincidentally with Miss Wiggins. The lucky lad in the latter case is Wallace S. Wharton, city hall reporter. Miss Fallis is librarian. These young folk have not revealed the date for their wedding. The two romances are the first intra-office affairs, so far as the Journal is concerned, in a number of years and therefore elicit added interest.
The Gold Beach Reporter is providing and, as she is now taking nourishment the thriving lumber town of Brookings, and the neighboring community at Harbor, in the southern portion of Curry county, with a live newspaper service by adding to the Reporter a section under the heading "The Brookings Booster." O. W. Miller is handling the news of the Harbor section, while John Regan is the Brookings editor and is also business manager.
D. F. Dean, formerly publisber of the Halsey Enterprise and at different times of several other papers, is helping W. H. Wheeler, the present publisher of the paper, in the printing office.
The Gate City Journal, publisbed at Nyssa, was purchased recently from Win S. Brown and H, F. Brown by James A. Dement Jr. and Fred L. Sheets. Mr. Sheets was formerly lessee and publisher of the paper. "We shall not try to be a Portland Oregonian or a New York World," say the new salutatory, "but we will endeavor to fill our local field as thoroughly as they fill their larger field." owners in their
A daughter, who shaded the 10-pound mark on the doetor's scales, WAB bora to Mr. and Mrs. L. R. Swayze on Decem- ber 22. The neweomer is named Myracle. Daddy Swayze is on the Oregon Jour- nal copy desk, where he also finds time to write on pugilism as "Bob" and upon poetry as "Lionel Robert." oddly enough, was born on her mother's birthday anniversary. The Myraelo, Mrs. A. A. Wheeler, who with her hus- band, William H. Wheeler, publishes the Halsey Enterprise, has been stricken with paralysis in the left side and lies helpless in bed, but there are signs of returning mobility in the numbed parts
and regaining strength, there is hope of at least partial recovery. The Oregonian has started a Puget Sound news bureau, with James A. Wood, a widely-known newspaper man of the state of Washington, as its general rep- resentative. Mr. Wood's news and ser- vice bureau offices are in Seattle.
T. L. Dugger, veteran newspaperman, who sold the Seio Tribune after a quar- ter of a century as a publisher in Seio, is passing the winter with his daughter- in-law in Los Angeles. [ 23 ] Digitizcd by Google ​The Jefferson Review, published by Hugh D. Mars, is now all printed at home. Mr. Mars recently changed the
Herald and is himself
size of the Review from a seven-column
publication, with
to a six-column folio. “While it now looks smaller,” Mr. Mars told his readers, “it is in reality larger, because it is all
He plans to enlarge the paper. He has already installed a linotype and has an energetic subscription campaign under way. Mr. Hulett, with Mr. Garber, took over, the Herald last March, as his first
home print. This change means quite an additional expense to us, but in so doing
we hope to give our patrons a better paper and add to the prominence of our little city.” The paper now has more of the purely local news, which formerly
J. H. Hulett has purchased the interest
of his partner, P. T. Garber, in the Banks
newspaper venture.
continuing
increased
the
equipment.
In June he assumed
control of the editorial and circulation
departments. He came to Oregon from Nespelem, "asli. Previously he had
was crowded out by the two columns of general matter and world news printed in Portland. The Review had been a
had wide experience in educational work in Michigan.
seven-column paper with two pages pat ent for 30 years.
A dancing party and entertainment probably will be given early in January
ioi--p
G. W. Humphrey, former publisher of the Jefferson Review, died in Jefferson in November. He was 64 years old.
“Tip” Humphrey had been a resident of Oregon for 56 years. He was a graduate of Albany College. After his graduation he worked on Albany papers, later doing
HP-i.
for members of the editorial staff and business office force of the Portland Tele gram. Plans for the function are still indefinite. It is probable that all former employes in both departments will be invited guests, and the affair will be in the nature of a reunion,
was editor of the Albany Register. Later
___0.__ Miss Ariel I)unn has taken a posi tion in the advertising department of Lipman, Wolfe & Co. of Portland. Miss
he purchased the Jefferson Review, run ning a job office in connection. He sold
of Journalism of the University of Ore
reporting on the Oregonian and other Portland papers.
In the early ’80’s he
to H. D. Mars two years ago, and retired from active business.
fore Christmas, and later substituted for
Mr. Eakin while he visited friends and relatives in Astoria and other parts of Oregon. H-oi-¢
H.
McMahon,
gon, has done reporting work on the Portland News and Pendleton Tribune
since leaving the University.
‘lo?--i
Kenneth Youel, student in the School of Journalism of the University of Ore gon, helped Wallace Eakin, city editor of the Albany Democrat, cover the town during the Beebe murder trial just be
F.
Dunn, formerly a student in the School
for more
than
moi
A great time “was had by all” at the annual party of the Journal Carrier as sociation, held at the Auditorium on De
cember 23 under the direction of David H. Smith, circulation manager, and of ficers of the association. The party proved to be a Journal family gathering and in dulged in a delightful evening of enter tainment and dancing.
a
~_
year manager of the Oregon Journal’s
J. H. Hulett, editor and publisher of
merchandising bureau, where he succeded J. F. Langner, has severed his connection with the Journal, and with Mrs. McMahon
intention to put in a paper in Vernonia, near the southern border of Columbia
has removed to Los Angeles.
McMahon
has taken charge of national advertising
accounts for the Los Angeles Examiner.
the Banks Herald, has announced
his
county. The first number will appear about March 1. No name has yet been decided upon for the new publication.
[In ​Shad O. Krantz, former financial and
political reporter for the Oregonian and later a member of the faculty of the School of Commerce of the University, has just returned from a three months’ trip through the principal states of the East. He traveled through New York and New England by automobile and stopped in New York City long enough to take in the World’s series and then proceeded to Washington and other cities in the South, returning via New Orleans,
Texas and California.
Mr. Krantz now
The Silverton Tribune, of which Ed ward B. Kottek is editor and publisher, has just installed a large press and folder and has placed an order for a Ludlow Typecaster. A casting box and saw trim
mer are to be added to the equipment as a further testimonial to Mr. Koettek’s confidence in Silverton. He expects soon to have for sale a good bit of printing material, displaced by the new equipment, and he now offers a two
revolution Cottrell pony press 25 x 30 with two sets of rollers.
is the Pacific Coast manager for an east
ern lumber journal. Wliile maintaining headquarters in Portland he spends most
i_—0—i
S. P. Shutt and son, who for a num
ber of years have published papers at
of his time on the road, as his territory
various cities in the Northwest, have pur
takes in everything from Vancouver, B.
chased the Jacksonville Post and are now publishing a weekly newspaper in the pioneer town of southern Oregon. T. W.
C.. to Los Angeles. _~
Miss Louise H. Allen, a graduate of
the University of Oregon in the class of 1917, will start the new year as a mem
ber of the advertising staff of the Los Angeles Examiner. She bade good-by to her host of Portland friends December 13, a-d spent the holidays with her par ents, Mr. and Mrs. S. D. Allen, in En
Fulton, former editor of the Post, is look ing for a new location. He would be glad to hear from anyone having a small newspaper for sale or lease or would con sider a reportorial or mechanical posi
tion. ___,,__ The Oregon Voter staff, with five as
gene. Miss Allen’s first newspaper experience was on the Tacoma Ledger.
sistants, covered the recent special ses sinn of the state legislature. C. C. Chap
She was on the Oregonian as reporter
man and his seven co-workers were able
and motion-picture editor for about two
to get everything that was done, in ex
years and then accepted a position as publicity writer for the Jensen & Von
haustive detail, for interpretative pre sentation in the columns of the Voter and
Herberg theatres in Portland.
as a background for the discussion of candidates in the next political campaign.
In this
capacity, she also wrote feature articles for Screenland, a weekly publication for
Zo___ The Roseburg News-Review has just installed a Goss-Comet press, made nec
Portland film fans. i-mo-i
Ralph E. Morrison, who recently took over the railroad and financial beat for the Oregonian, liked Portland so well
after a brief residence that he decided to make his home here. Mrs. Morrison and two little daughters arrived from Kansas
City, Mo., to take care of the home part of it. moi
Isaac W. Pouttu, formerly reporter for the Astoria Budget, is now assisting
Jesse R. Hinman in the publishing of the Times at Brownsville.
essary by its large and growing circula tion. The new machine, weighing 20,000 pounds and requiring a special heavy ce ment fonndation, has a speed of 3500 copies an hour, delivering either a 4-, 6 or 8-page paper folded and ready for de livery. moi
W. E. Hassler has closed out his inter est in the Clackamas County News and will devote his time to his other two papers, the Gladstone Reporter and the Western Clackamas Review,
[*] ​Sam H. Wilderman, newest member of the Oregonian sporting department, assumed the role of editor and publisher
spending Christmas and New Year in the
in December with a revival of the Hustler, a monthly magazine of general interest
homeland. Neal’s last evening in Port land before he started the trip southward
devoted particularly to the interests of the newsboys of Portland. Wilder
was spent in enacting the leading male
man was one of the founders of the Hustler several years ago. When publi
play he wrote for the Portland Drama League a year ago. The presentation was
cation was suspended in 1918 because
under the directors of The Players, Inc., and O’Neal is credited with a finished -performance in an interesting one-act
many of the older newsboys went into war service, the paper was the largest newsboys’ periodical in the world. The
Christmas issue of the Hustler features contributions from Portland newspaper
George O’Neal. “the gentleman from Alabama” on the Oregon Journal staff, is
role in “Charcoal,” the prize winning
play. Earl Goodwin, called away from the sports department for the present, is doing day police in the absence of O’Neal.
ioi
men, including Ben Hur Lampman, De Witt Harry, Will H. Warren, Horace E. Thomas, George Cowne and Don Skene of the Oregonian; Linton Davies and
Earl R. Goodwin of the Journal; Dean Collins of the Telegram, and E. W. Jor genson of the News. -M-oi
Stevenson wrote of his travels with a donkey, and established a precedent for delightful literary rambling. Why, then,
After having been without an East
Portland correspondent for more than six years, the Oregonian has again estab lished a bureau “across the river,” and Lewis Havermale is in charge. Mr. Havermale is a newspaperman of wide experience. He came to Portland from the Los Angeles Times and for a long
time worked for the Journal, covering the city hall.
Later he became editor of the
should not Henrietta McKaughan, of the
Winged M Bulletin for Multnomah Club.
Oregon Journal, write of her peregrine tions with a burro? No reason at all, and,
He gave up this position to spend all his
in fact, she is.
gonian.
Miss McKaughan, who
time with the new bureau of the Ore
spends her vacations wandering through the Cascades, alone but far from lonely, is even now writing the final chapters of
ago joined the Oregonian staff,
a delightful book of the Oregon wonder land. It hasn’t bothered her the least
having worked as a police reporter on the New York Journal, has developed into a
bit to write the book, any more than it did to take the trail without a companion,
horse enthusiast. Haller’5 most serious misdemeanor is usually occasioned when.
other than Kate the burro. What per plexes Henrietta is the title. A good title is heaven-sent, and Miss McKaughan is still petitioning heaven.
bespattered with mud, he dashes into the local room to place his initials on the assignment book. He covered the horse
-i¢o¢‘-‘
Hubbard Nye, formerly with the Boise Statesman, is now touring Oregon and other Northwestern states as press agent for the Mabel Owen theatrical company. Mr. Nye was for a time with the L. S. Gilliam, Inc. advertising company in Los Angeles and has advanced such attrac tion" as Morosco’s “The Brat” and Dil 1‘ 3’s “Watch Your Step.”
lo“ m
K.
—-Moi
Richard V. Haller, who several months
clothed in
full riding equipment, and
show held recently in Portland, and his good work commanded attention through out the Northwest. ¢-__oi_
During the special session of the state legislature Elbert Bede, editor of the Cot tage Grove Sentinel and president of the Oregon State Editorial Association, held
down his old position of reading clerk of the house.
[95] &:F
after ​No greater honor has ever been conferred upon a Portland newspaperman than that which came to Ben Hur Lampman from the national officers of the American Legion, after he had written his articles regarding the visit of Marshal Ferdinand Foch to Portland. In a telegram to the editor of the Oregonian Alton T. Roberts, chairman of the Legion’s reception committee, declared that Lampman’s articles were the finest written regarding Marshal Foch during his visit to this country.
“I think you ought to know that the American Legion reception committee were unanimously of the opinion this morning that the best story on the arrival of Marshal Foch in any city was printed in the Oregonian this morning,” said Mr.
For two weeks in October A. E. Scott, of the News-Times at Forest Grove, con
verted the weekly into a daily in the interests of the endowment campaign of Pacific University in an effort to raise $100,000 in Washington county. Forest Grove alone raised nearly half of the $100,000 in two weeks and the campaign throughout the county has been continued. The paper was a seven-column folio and was splendidly supported by the town’s
merchants. At the close of the two weeks
many subscribers asked that the daily be continued, but the nearness to Portland
and the small field to serve, it was decided. would not justify the expenditure of money and effort. With a battery of two linotypes the mechanical end of the News Times office handled the paper nicely,
Roberts in his telegram.
“We greatly
each day printing about eight columns of
appreciate the way your Mr. Lampman handled the coming of Marshal Foch
been in the game in Forest Grove for
to Portland. It is only right that you should know that this is the best thing
we have seen on the trip. Please under stand that I am thoroughly sincere in this recognition of excellent support of the American Legion in its entertainment of
our distinguished guest.”
local and editorial news.
Mr. Scott has
over eleven years and his paper won one of the fourth place prizes in the O. A. C. state-wide rural service contest last sum mer. —i-oii
The squibs written by Clark food for his paper, the Weston Leader, frequently find a place among the Literary Digesfs
___o__
D. D. Mathews, of Roseburg, a former
“Topics of
the
Day.”
Recently
Mr.
Wood was quoted as follows: “The es teemed Lit. Dige. informs us that a silk
newspaper man who has been out of the game for the past two years, got back into harness again recently, long enough
purse has actually been made from a
to report the Brumfield trial for the
sow’s ear.
Oregon Journal and the United Press. Mr. Mathews was formerly city editor of the Roseburg Review, before its consoli dation with the Evening News, and now divides his interest between the auto mobile business and newspaper work for the Journal.
ear from a silk purse and we’ll all sit up
i-~
Anne Shannon Monroe, Oregon news
paper woman who is now well known as an author and magazine writer, chose for the theme of a recent article in Good
Housekeeping the story of the work of Pendleton women
in
establishing
the
Umatilla County library. The article was headed “When Women Will.”
Now let science make a sow’s
and take notice.” ski
The Gate City Journal, published at Nyssa, blossoms out with six of its eight pages printed at home instead of four. Messrs. Sheets and Dement, the new publishers, are to be pardoned for
that first-page “toot from their own trombone,” for the paper is looking good. ~
Mrs. Edna S. Morrison, telegraph edi tor of the Pendleton East Oregonian, spent the third week in December at La Grande where she visited her mother, Mrs. Fred Schilke.
["] ​The Coos Bay Harbor, Edgar McDaniel, owner, at North Bend, has issued a business directory covering North Bend. Marshfield and adjacent territory. The directory is printed on 60-pound eggshell book, the pages are 25 × 42 ems, set in twelve point, with display advertising at the top and bottom of each page. The
George Hislop, for the last year fore man in the office of the Estacada News, died in Portland December 12, after an operation for cancer of the liver. Mr. Hislop, a native of Scotland, was 67
years old, and had lived in the United
States for 58 years. He was connected with one paper in Decorah, Iowa, for
directory contains the name of every per son in business, employed, or unemployed. The place of business, residence, address
and telephone number also are given, thereby furnishing the subscribers a valu
43 years, serving under three genera tions of editors in one family. In lodge affiliations Mr. Hislop was a prominent Odd Fellow and Modern Woodman. He is survived by his widow, three daughters
able reference work.
and two sons.
The book was com
Mourning the loss of his
piled by Fred S. Bynon of Salem, but the work of printing and binding was done in the Harbor office. There are more than
foreman, Editor Upton H. Gibbs wrote in the News: “The editor cannot express what a help George Hislop was to him
200 pages of matter, the largest directory ever circulated on the Bay.
and what a faithful and conscientious worker he was. From first to last their association was most pleasant. and the attractive typographical appearance of
moi-i
The University of Oregon School of Journalism is well represented on the staff of the Albany Evening Herald. A. L. Bostwick, former student in the
the paper was entirely due to him.”
department and at times connected with newspapers in southern and eastern Ore
editor’s desk of the Pendleton East Ore gonian, Joseph S. Harvey returned to Pendleton from Twin Falls, Idaho, bring
gon, is city editor.
Ianthe Smith, last
year a student in the University, is a member of the local staff. Robert Beet ticher, graduate in journalism in 1921, is keeping the books and looking after the office end of the business. H. R. Van Kirk, graduate of the University of Oklahoma, class of 1921, also is a
member of the local staff of the Herald. Z-ioi-._
E. B. Aldrich, editor of the Pendleton
After a week’s absence from the city
ing with him his bride, who was formerly Miss Marian Farrar. The wedding took
place on Wednesday, November 26, at the home of the bride’s parents, Mr. and Mrs. H. W. Farrar, with Rev. W. W.
Burks of the Christian church officiat ing. Mr. Harvey was formerly city editor of the Twin Falls Times. He and Mrs. Harvey are domiciled at 108 South Main, formerly the home of Forest Baker, fore
East Oregonian, has been appointed Uma
man of the East Oregonian mechanical
tilla county chairman for the Woodrow Wilson fund.
department, and at one time occupied by Merle Chessman, who was then city editor for the “E. O.” and who is now editor of the Astoria Budget.
so-i-
J. E. Curran, auditor for the Audit
x2+i
Bureau of Circulations, visited the Pen dleton East Oregonian office during the second week of December, making his
among
annual audit of the books, Ninety-four
have recently installed new presses.
per cent of the people of Pendleton re ceive the paper daily by carrier, the sur vey shows. There are 13 routes and 1601 subscribers receive the paper daily. The street sales run from 200 to 300 papers
Com-ier’s new press is a Goes Comet, with a speed of 3500 an hour. The new equipment makes it possible for the Courier to go to press later in the after noon and thus give its readers fresher
a day.
news.
The Grants
127]
the
Pass
Oregon
Daily
Courier is
newspapers
which
The ​J. E. Shelton of the Eugene Guard is the author of an ingenious little booklet entitled “Home Brew,” which places be fore foreign advertisers the Guard’s pulling power in the local field. The cover carries a bottle golden in hue, bearing a green label “Bottled by Guard Printing Company, Eugene, Oregon.” “It has a kick in it for the advertiser and advertising agent,” the title page continues. “It’s better inside than out; dare you try
The Joseph Herald has been sold to O. G. Crawford by O. L. Smallwood. Mr. Crawford formerly was with the Enter prise Record Chieftain and has been raised in the newspaper business. He is a brother of Vawter Crawford of the Heppner Gazette-Times. Eugene Smith has taken Mr. Crawford’s place on the
Record Chieftain, starting in as cub. M
J. M. Bledsoe has sold the Wallowa Su‘
it,” is the final challenge to the reader,
to D. M. Major and K. Guilfoil, two
who is thus led to the inside of the “bottle.”
young men from Michigan who propose
~i
Ham Kautzmann, formerly publisher of the Tualatin Valley News at Sherwood, is now, with his son, publishing the Paci fic Herald at Waldport. Mr Kautzmann' apparently likes his new field, for his envelopes carry in the corner the state ment that Waldport is “on the Alsea
Bay, where summer pleasures remain all winter, - where life is almost eter nal, drug stones scarce, and doctors an
unknown quantity.”
to build on the strong foundation laid bv the former owner and make the paper still better. Mr. Bledsoe has an itching to try farming and'is looking for a tract of land. -i—oi—
Floyd A. Fessler, former publisher of the Prineville Call, is recuperating at his ranch near Hillsboro after an eight weeks’ siege in the hospital. Mr. Fessler ex pects to be able to resume active news paper work within a few weeks, but has not yet made his plans,
_i-0i Moi--1
The Nestucca Valley Enterprise, pub lished at Cloverdale,Tillamook county, has
The Goat Journal of Portland, of which A. C. Gage is editor and publisher, an
discontinued, leaving Cloverdale without
nounces a reduction of its subscription price to a year, with a corresponding cut in advertising prices. The favor able paper market is mentioned by Mr. Gage as a reason for his ability to reduce.
a newspaper. Rev. R. Y. Blalock, former editor of the Enterprise, has moved the
printing plant to Beaver, where he is pub lishingq a religious monthly called the Western Baptist.
Moi
The marriage of Miss Pearl Osborn,
-___o____
Mel Wharton, of Portland, former mar
ine editor of the Evening Telegram, and later publicity manager of the Multno mah Hotel, is now free-lancing, directing his immediate attention to gathering spec ial news photos, special articles, and trade
of Madras, and George Pearce, editor of the Madras Pioneer. was solemnized No vember 13. Mr. Pearce was formerly employed on the Pendleton East Oregon ran, km
E. E. Southard has sold the Elgin
journal work. ._io.._.._.
Recorder to W. M. Dynes, who formerly
Clark Leiter, northwest editor; Henry M. Hanzen, political editor, and James Sheehy, city hall reporter, formed a tri umvirate of special writers for the Port land Telegram at the special session of the legislature held the week of December 19-24.
lived in Alaska. Mr. Southard will leave Elgin, probably going to western Oregon. -MoM
Jay C. Allen Jr. and Fred Dodson of the staff of the Eugene Morning Reg ister spent the holidays in San Fran cisc0-
Umvsssrnr Pnisi E 0 u|;N S