# Applied psychology

Applied psychology is the use of psychological methods and findings of scientific psychology to solve practical problems of human and animal behavior and experience. Mental health, organizational psychology, business management, education, health, product design, ergonomics, and law are just a few of the areas that have been influenced by the application of psychological principles and findings.

## Quotes

* Administration is both social engineering and applied psychology. It is apparatus and mechanics, incentives and human nature. Let no one think it is merely the former. Nowhere is the need for psychology greater than in the organization, direction, and inspiration of men working in large groups. Outstanding administrative results are produced by spirit, morale, atmosphere; these, in turn, are the product of psychological mainsprings and invigorating incentives. As Benjamin Lippincott has recognized, both governmental and business administration resolve fundamentally into the role played by effective incentives.
** Marshall E. Dimock, "The Study of Administration." American Political Science Review 31.01 (1937): p. 30
* War has given applied psychology a tremendous impulse. This will, on the whole, do good, for psychology, which is the largest and last of the sciences, must not try to be too pure.
** G. Stanley Hall (1919); Cited in O'Donnell, John M. "The crisis of experimentalism in the 1920s: EG Boring and his uses of history." American Psychologist 34.4 (1979). p. 290
* It is in applied psychology, if anywhere, that today we should be modest and grant validity to a number of apparently contradictory opinions; for we are still far from having anything like a thorough knowledge of the human psyche, that most challenging field of scientific enquiry. For the present we have merely more or less plausible opinions that defy reconciliation.
** Carl Jung, Modern Man in Search of a Soul (1933), p. 57
* Applied psychology can... speak the language of an exact science ill its own field, independent of economic opinions and debatable partisan interests.
** Hugo Münsterberg. Psychology and Industrial Efficiency, 1913

## External links

Psychology :
| Themes about Psychology | History • Philosophy • Portal • Psychologist |
| Basic psychology | Abnormal • Affective science • Affective neuroscience • Behavioral genetics • Behavioral neuroscience • Behaviorism • Cognitive/Cognitivism • Cognitive neuroscience (Social) • Comparative • Cross-cultural • Cultural • Developmental • Differential • Ecological • Evolutionary • Experimental • Gestalt • Intelligence • Mathematical • Moral • Neuropsychology • Perception • Personality • Positive • Psycholinguistics • Psychophysiology • Quantitative • Social • Theoretical |
| Applied psychology | Anomalistic • Applied behavior analysis • Assessment • Clinical • Coaching • Community • Consumer • Counseling • Critical • Educational • Ergonomics • Feminist • Forensic • Health • Industrial and organizational • Legal • Media • Medical • Military • Music • Occupational health • Pastoral • Political • Psychometrics • Psychotherapy • Religion • School • Sport and exercise • Suicidology • Systems • Traffic |
| Methodologies | Animal testing • Archival research • Behavior epigenetics • Case study • Content analysis • Experiments • Human subject research • Interviews • Neuroimaging • Observation • Psychophysics • Qualitative research • Quantitative research • Self-report inventory • Statistical surveys |
| Psychologists | Wilhelm Wundt (1832–1920) •William James (1842–1910) •Ivan Pavlov (1849–1936) •Sigmund Freud (1856–1939) •Alfred Adler (1870–1937) •Edward Thorndike (1874–1949) •Carl Jung (1875–1961) •John B. Watson (1878–1958) •Clark L. Hull (1884–1952) •Kurt Lewin (1890–1947) •Jean Piaget (1896–1980) •Gordon Allport (1897–1967) •J. P. Guilford (1897–1987) •Carl Rogers (1902–1987) •Erik Erikson (1902–1994) •B. F. Skinner (1904–1990) •Donald O. Hebb (1904–1985) •Ernest Hilgard (1904–2001) •Harry Harlow (1905–1981) •Viktor Frankl (1905–1997) •Raymond Cattell (1905–1998) •Abraham Maslow (1908–1970) •Neal E. Miller (1909–2002) •Jerome Bruner (1915–2016) •Donald T. Campbell (1916–1996) •Hans Eysenck (1916–1997) •Herbert A. Simon (1916–2001) •David McClelland (1917–1998) •Leon Festinger (1919–1989) •George A. Miller (1920–2012) •Richard Lazarus (1922–2002) •Stanley Schachter (1922–1997) •Robert Zajonc (1923–2008) •Albert Bandura (1925–2021) •Roger Brown (1925–1997) •Endel Tulving (b. 1927) •Lawrence Kohlberg (1927–1987) •Ulric Neisser (1928–2012) •Jerome Kagan (1929–2021) •Walter Mischel (1930–2018) •Elliot Aronson (b. 1932) •Daniel Kahneman (b. 1934) •Paul Ekman (b. 1934) •Michael Posner (b. 1936) •Amos Tversky (1937–1996) •Bruce McEwen (1938–2020) •Larry Squire (b. 1941) •Richard E. Nisbett (b. 1941) •Martin Seligman (b. 1942) •Ed Diener (1946–2021) •Shelley E. Taylor (b. 1946) •John Anderson (b. 1947) •Ronald C. Kessler (b. 1947) •Joseph E. LeDoux (b. 1949) •Richard Davidson (b. 1951) •Susan Fiske (b. 1952) •Roy Baumeister (b. 1953) |