# Kevin Roberts (political strategist)

Kevin D. Roberts is the president of The Heritage Foundation. Prior to assuming his current role, he was the CEO of the Texas Public Policy Foundation in Austin, Texas. Roberts served as the president of Wyoming Catholic College from 2013 to 2016.

## Quotes

* In spite of all this nonsense from the left, we are going to win. We're in the process of taking this country back. No one in the audience should be despairing. No one should be discouraged. We ought to be really encouraged by what happened yesterday. And in spite of all of the injustice, which, of course, friends and audience of this show, of our friend Steve know, we are going to prevail. Number two, to the point of the clips and, of course, your preview of the fact that I am an early American historian and love the Constitution. That Supreme Court ruling yesterday on immunity is vital, and it's vital for a lot of reasons. But I would go to Federalist No. 70. If people in the audience are looking for something to read over Independence Day weekend, in addition to rereading the Declaration of Independence, read Hamilton's No. 70 because there, along with some other essays, in some other essays, he talks about the importance of a vigorous executive. You know, former congressman, the importance of Congress doing its job, but we also know the importance of the executive being able to do his job. And can you imagine, Dave Brat, any president, put politics off to the side, any president having to second guess, triple guess every decision they're making in their official capacity, you couldn't have the republic that you just described. But number three, let me speak about the radical left. You and I have both been parts of faculties and faculty senates and understand that the left has taken over our institutions. The reason that they are apoplectic right now, the reason that so many anchors on MSNBC, for example, are losing their minds daily is because our side is winning. And so I come full circle on this response and just want to encourage you with some substance that we are in the process of the second American Revolution, which will remain bloodless if the left allows it to be.
** July 2, 2024, Real America’s Voice’s War Room (Astor, Maggie (July 3, 2024). "Heritage Foundation Head Refers to ‘Second American Revolution’; Kevin Roberts, president of the group that has coordinated the Project 2025 policy plan, said it could be “bloodless if the left allows it to be.”". The New York Times. "Heritage Foundation president celebrates Supreme Court immunity decision: “We are in the process of the second American Revolution”". Media Matters for America. July 2, 2024. )

## A Promise to America (2023)

* Forty-four years ago, the United States and the conservative movement were in dire straits. Both had been betrayed by the Washington establishment and were uncertain whom to trust. Both were internally splintered and strategically adrift. Worse still, at that moment of acute vulnerability and division, we found ourselves besieged by existential adversaries, foreign and domestic. The late 1970s were by any measure a historic low point for America and the political coalition dedicated to preserving its unique legacy of human flourishing and freedom. Today, America and the conservative movement are enduring an era of division and danger akin to the late 1970s. Now, as then, our political class has been discredited by wholesale dishonesty and corruption. Look at America under the ruling and cultural elite today: Inflation is ravaging family budgets, drug overdose deaths continue to escalate, and children suffer the toxic normalization of transgenderism with drag queens and pornography invading their school libraries. Overseas, a totalitarian Communist dictatorship in Beijing is engaged in a strategic, cultural, and economic Cold War against America’s interests, values, and people—all while globalist elites in Washington awaken only slowly to that growing threat. Moreover, low-income communities are drowning in addiction and government dependence. Contemporary elites have even repurposed the worst ingredients of 1970s “radical chic” to build the totalitarian cult known today as “The Great Awokening.” And now, as then, the Republican Party seems to have little understanding about what to do. Most alarming of all, the very moral foundations of our society are in peril.
** Foreword to Mandate for Leadership: The Conservative Promise: 2025 Presidential Transition Project (2023),, edited by Paul Dans & Steven Groves, Washington: The Heritage Foundation, paperback, p. 1
* Yet students of history will note that, notwithstanding all those challenges, the late 1970s proved to be the moment when the political Right unified itself and the country and led the United States to historic political, economic, and global victories. The Heritage Foundation is proud to have played a small but pivotal role in that story. It was in early 1979—amid stagflation, gas lines, and the Red Army’s invasion of Afghanistan, the nadir of Jimmy Carter’s days of malaise—that Heritage launched the Mandate for Leadership project. We brought together hundreds of conservative scholars and academics across the conservative movement. Together, this team created a 20-volume, 3,000-page governing handbook containing more than 2,000 conservative policies to reform the federal government and rescue the American people from Washington dysfunction. It was a promise from the conservative movement to the country—confident, specific, and clear. Mandate for Leadership was published in January 1981—the same month Ronald Reagan was sworn into his presidency. By the end of that year, more than 60 percent of its recommendations had become policy—and Reagan was on his way to ending stagflation, reviving American confidence and prosperity, and winning the Cold War. The bad news today is that our political establishment and cultural elite have once again driven America toward decline. The good news is that we know the way out even though the challenges today are not what they were in the 1970s. Conservatives should be confident that we can rescue our kids, reclaim our culture, revive our economy, and defeat the anti-American Left—at home and abroad. We did it before and will do it again.
** p. 1-2
* This is the duty history has put before us and the standard by which our generation of conservatives will be judged. And we should not want it any other way. The legacy of Mandate for Leadership, and indeed of the entire Reagan Revolution, is that if conservatives want to save the country, we need a bold and courageous plan. This book is the first step in that plan.
** p. 2
* In 1979, the threats we faced were the Soviet Union, the socialism of 1970s liberals, and the predatory deviancy of cultural elites. Reagan defeated these beasts by ignoring their tentacles and striking instead at their hearts. His approach to the Cold War? “We win and they lose." His economic agenda? The human dignity of work and its many rewards. His platform in the culture wars? The “community of values embodied in these words: family, work, neighborhood, peace and freedom.” This book—and Project 2025 as a whole—will arm the next conservative President with the same kind of strategic clarity, but for a new age.
** p. 3
* Today the Left is threatening the tax-exempt status of churches and charities that reject woke progressivism. They will soon turn to Christian schools and clubs with the same totalitarian intent. The next conservative President must make the institutions of American civil society hard targets for woke culture warriors. This starts with deleting the terms sexual orientation and gender identity (“SOGI”), diversity, equity, and inclusion (“DEI”), gender, gender equality, gender equity, gender awareness, gender-sensitive, abortion, reproductive health, reproductive rights, and any other term used to deprive Americans of their First Amendment rights out of every federal rule, agency regulation, contract, grant, regulation, and piece of legislation that exists.
** p. 4-5

## Quotes about Roberts

* The Heritage Foundation — a conservative think tank operated by many of Trump's current and former political allies — is leading the initiative. President Kevin Roberts once said the project's main goals are "institutionalizing Trumpism" and getting rid of unelected bureaucrats who he believes wield too much political influence.
** Nur Ibrahim & Aleksandra Wrona, "What's Project 2025? Unpacking the Pro-Trump Plan to Overhaul US Government", Snopes, 3 July 2024