# 2012 Aurora shooting

The 2012 Aurora shooting was a mass shooting that occurred at a Century movie theater in Aurora, Colorado, on July 20, 2012. The perpetrator was James Holmes.

## Quotes
### 2012

* James Holmes purchased a Smith and Wesson .223 semi-automatic rifle at Gander Mountain gun store in Thornton, Colo., according to the law enforcement source. He also bought a .40 caliber Glock pistol at Gander Mountain gun store in Aurora, Colo. Another .40 caliber Glock handgun and a Remington 870 shotgun were purchased at Bass Pro Shops in Denver, Colo.
** Castillo, Michelle (July 20, 2012). "Colo. shooter purchased guns legally from 3 different stores". CBS News. Retrieved on July 17, 2018.
* The truth is made worse by the reality that no one--really no one--anywhere on the political spectrum has the courage to speak out about the madness of unleashed guns and what they do to American life.... The reality is simple: every country struggles with madmen and ideologues with guns, and every country--Canada, Norway, Britain--has had a gun massacre once, or twice. Then people act to stop them, and they do--as over the past few years has happened in Australia. Only in America are gun massacres of this kind routine, expectable, and certain to continue.
** Gopnik, Adam (July 20, 2012). "One More Massacre". The New Yorker. Retrieved on October 25, 2018.
* The four weapons that authorities say were used in the massacre at a Colorado theater showing of the latest Batman movie included a popular semiautomatic rifle, a .223-caliber assault-style rifle with a 100-round drum magazine. The suspect also had two .40-caliber Glock handguns and a 12-gauge Remington Model 870 pump shotgun. In the past 60 days, police said, Holmes bought more than 6,000 rounds of ammunition, at gun shops and over the Internet, including: * 3,000 rounds of .223-caliber ammunition for the rifle. It was described as an AR-15-type weapon built by Smith and Wesson. * 3,000 rounds of .40-caliber ammunition for the Glock handguns. * 300 rounds for the shotgun.... Officials told NBC News that all four were purchased legally, beginning in May, from two national chain stores: Gander Mountain Guns and Bass Pro Shops.
** NBC News staff (July 20, 2012). "Colorado shooter used shotgun, assault-style rifle with 100-round drum magazine". NBC News. Retrieved on October 25, 2018.
* Virginia Tech. Gabby Giffords. Now Aurora, Colo. The names and places are linked by tragedy, death and the Glock semiautomatic handgun. The young men who carried out these mass shootings — and analysis says such killers are almost always male and most often young — all counted at least one of these versatile, easy-to-fire pistols in their arsenals.... Like other mass shootings, Friday’s attack sparked calls for more gun control.
** Horwitz, Sari (July 20, 2012). "Glock semiautomatic pistol links recent mass shootings". The Washington Post.
* Certain guns have a reputation of being especially deadly. They would be the weapons of choice. Contrary to popular belief that these are guys who go berserk, they tend to be well-planned executions. They plan what they are going to wear and what weapons to bring.
** James Alan Fox, criminology professor at Northeastern University and an expert in mass shootings, in reference to the Glock semiautomatic handgun (Horwitz, Sari (July 20, 2012). "Glock semiautomatic pistol links recent mass shootings". The Washington Post. )
* The bullets it fires are larger. They put bigger holes in things.
** Daniel Webster, professor of health policy at Johns Hopkins University and director of the Center for Gun Policy and Research, in reference to the .40 caliber Glock semiautomatic handgun (Horwitz, Sari (July 20, 2012). "Glock semiautomatic pistol links recent mass shootings". The Washington Post. )
* In America today—where virtually anyone with a credit card and a grudge can outfit their own personal army—mass shootings are as predictable as they are tragic. Just as predictably, those who celebrate this lethal shift—the NRA and its gun industry partners remain mute when families and communities suffer the consequences. And when attention fades, they'll once again resume their lethal trade, unless we stand together as Americans to stop them.
** Violence Policy Center and others, July 20, 2012 (Over 30 National, State, and Local Gun Violence Prevention Groups Issue Statement on Colorado Mass Shooting. Violence Policy Center (July 20, 2012).; Horwitz, Sari (July 20, 2012). "Glock semiautomatic pistol links recent mass shootings". The Washington Post. )
* Even as we come to learn how this happened and who's responsible, we may never understand what leads anyone to terrorize their fellow human beings. Such evil is senseless – beyond reason. But while we will never know fully what causes someone to take the life of another, we do know what makes that life worth living...The people we lost in Aurora loved, and were loved. They were mothers and fathers; husbands and wives; sisters and brothers; sons and daughters; friends and neighbors. They had hopes for the future and dreams that were not yet fulfilled. And if there's anything to take away from this tragedy, it's a reminder that life is fragile. Our time here is limited and it is precious. And what matters in the end are not the small and trivial things which often consume our lives. It's how we choose to treat one another, and love one another. It's what we do on a daily basis to give our lives meaning and to give our lives purpose. That's what matters. That's why we're here.
** President Barack Obama, Weekly Address-Remembering The Victims Of The Aurora, Colorado Shooting, July 21, 2012.
* The defunct Federal Assault Weapons Ban limited most clip sizes to 10 rounds; police say the theater shooter had a .223-caliber Smith & Wesson AR-15 assault-style rifle with a drum clip that could hold up to 100 rounds and shoot as many as 60 times in a minute.
** Pearce, Matt (July 22, 2012). "Gun's magazine shaped the pace of Colorado theater massacre". Los Angeles Times. Retrieved on October 23, 2018.
* The three types of weapons used by the man accused of killing 12 people in a Colorado movie theater — a semiautomatic variation of the military’s M-16 rifle, a pump-action 12-gauge shotgun and at least one .40-caliber semiautomatic pistol — are among the most popular guns available in the multibillion-dollar American firearms market...It appears, the police say, that James E. Holmes, the man accused in the Aurora shootings, used all three types of weapons inside the theater as well, first firing the shotgun, then using the semiautomatic rifle until its 100-round barrel magazine jammed, and finishing off with a pistol. ...much of the public and political attention has been focused on the potential deadliness of the semiautomatic rifle, which law enforcement officials identified as a Smith & Wesson M&P15. The rifle belongs to a class of weapons broadly known as AR-15s, after the original civilian version of the rifle.... The M&P15 also comes in a variety of models that fire different sizes of ammunition, from .22-caliber to .30-caliber rounds. The rifle used in Aurora fired .223-caliber ammunition, law enforcement officials said. Those rounds — similar to the ammunition used in American M-16 and M-4 rifles — are smaller than the rounds fired by Afghan insurgents wielding Kalashnikov rifles, but pack far more power than .22-caliber rounds, even though they are only a hair’s-width larger in circumference.
** Dao, James (July 23, 2012). "Aurora Gunman’s Arsenal: Shotgun, Semiautomatic Rifle and, at the End, a Pistol". The New York Times. Retrieved on October 23, 2018.
* Police said the alleged gunman had three weapons: a Remington shotgun, a Smith & Wesson M&P assault rifle and a Glock .40-caliber handgun. The assault rifle, which is akin to an AR-15 and is a civilian version of the military’s M-16, could fire 50 to 60 rounds per minute and is designed to hold large ammunition magazines. The source said that Holmes allegedly had obtained a 100-round drum magazine that attached to the weapon but that such large magazines are notorious for jamming. The law enforcement official said authorities think the gunman first used the shotgun — some victims have buckshot wounds — and then began using the assault rifle, which jammed. Then he resorted to the handgun.
** Fahrenthold, David A.; Heath, Thomas; Achenbach, Joel (July 22, 2012). "Aurora, Colo., shooting spree: A day of tears for victims and twists in case". The Washington Post. Retrieved on July 17, 2018.
* Holmes and his motives remained largely a mystery, with past associates saying he displayed no hints of a mental illness or violent tendencies. He was armed with a Smith & Wesson M&P .223 semi-automatic rifle, similar to an AR-15 assault rifle, a 12-gauge shotgun and a Glock .40-caliber handgun. Police found an additional Glock .40-caliber handgun in his car. All the weapons had been bought legally.
** Slosson, Mary; Francescani, Chris (July 23, 2012). "Colorado massacre suspect silent in first court hearing". Chicago Tribune. Reuters. Retrieved on October 23, 2018.
* There was a law called the Federal Assault Weapons Ban [signed in 1994], but the law was written with an expiry date and Congress let it expire in 2004. That law banned possession of certain types of assault weapons, including the weapon James Holmes used in Aurora last week. The law banned possession of large-capacity bullet clips, so people could only purchase guns that could hold 10 bullets. But since the law expired in 2004, Holmes was able to use a weapon that held 100 bullets at a time. It’s like something out of a science fiction novel, frankly.
** Robert Spitzer, professor of political science at State University of New York at Cortland, to Jon Frosch, in "America's 'historic attachment to guns'", France24, July 23, 2012.
* If this coward could have done this with this much hate, imagine what we can do with this much love.
** Jordan Ghawi, brother of shooting victim Jessica Ghawi, at her memorial, Community Bible Church, San Antonio, Texas. As quoted in Associated Press, Funeral held for San Antonio victim in Colorado theater massacre, Dallas Morning News, July 28, 2012.
* People see cases like this and say 'it's really terrible but let's not change our gun laws'...I think Americans have simply come to learn to accept this level of violence and many don't realize that most other developed nations don't have this kind of problem. It's easy to say this is the price you pay for our freedoms when it's not your child or your neighbor or your friend.
** Tom Mauser, father of Daniel Mauser who was killed at Columbine High School in 1999, speaking about the Aurora shooting in the Huffington Post. As quoted in Brad Knickerbocker, Colorado shooting: A day of prayerful memorials and a presidential visit, Christian Science Monitor, July 22, 2012.
* Holmes’s use of Smith & Wesson’s M&P15 assault rifle demonstrates the clear and present danger of a gun designed for war and ruthlessly marketed for profit to civilians.
** Understanding the Smith & Wesson M&P15 Semiautomatic Assault Rifle Used in the Aurora, Colorado Mass Murder. Violence Policy Center (July 2012). Retrieved on October 5, 2018.
* Millions of theater goers packed movie houses all over the country on July 20 for the opening night screenings of The Dark Knight Rises. But in Aurora, Col., before the opening credits even rolled, deadly and uncinematic terror was visited on the audience when James Eagan Holmes, a 24-year-old University of Colorado dropout, allegedly walked into the Century 16 multiplex from an emergency exit. He reportedly threw a noxious gas bomb into the auditorium, then brandishing a Smith & Wesson M&P 15 rifle, a Remington 870 Express Tactical shotgun and two Glock 22 handguns, opened fire, killed 12 people and wounded 58.
** Gray, Madison (December 4, 2012). "Top 10 Crime Stories 2. The Dark Knight Rises Massacre". Time. Retrieved on October 23, 2018.
* Psychotic gunmen no longer seem to have any motive beyond a general anger. James Holmes appears to have shot dead 12 people in Colorado's Aurora cinema in July simply because they were watching a Batman film and he saw himself as the Joker.
** Tom Leonard, in "Has the Sandy Hook massacre finally made America fall out of love with guns?" in The Daily Mail (21 December 2012).

### 2013

* The AR-15 is, essentially, a gun that was designed to inflict maximum casualties, death, and injury, in close to medium range. That's what it does. The real problem is that we allow that kind of firepower to come into a theater or into a first-grade class. The names you see now are 'modern sporting rifle,' 'tactical rifle.' Those are all just euphemisms for 'assault weapon.' They're being very rational as marketers and as businesses—and as industries. They're only doing what cellphone companies do to make cellphones look different and be more attractive. The difference is what they're selling is lethality.
** Tom Diaz (Lisson, Meghan (April 25, 2013). "Run on Guns: AR-15s Sales Soar". CNBC. Retrieved on October 5, 2018. ).
* I think that in the long term, the nation is going to reject this unbridled kind of gun culture. But I think it's going to take a long time. Colorado is a true test for those actually in the trenches, but it might also be a wake-up call -- nothing is easy, and pouring money in from Bloomberg is not a magic solution.
** Tom Diaz (Goode, Erica (September 16, 2013). "In Gun Debate, Divide Grows as both Sides Dig in for Battle". The New York Times. Retrieved on October 6, 2018. ).
* America's most popular rifle, the AR-15 is at the center of the debate on gun control raging through the United States. As the smoke clears from a shooting at Los Angeles International Airport this morning, there appears to be a familiar rifle laying on the ground by the feet of officers and first responders — an AR-15. Los Angeles' ABC News affiliate confirms that the weapon was indeed an AR-15, and images of the scene indicate that, as well. It was also the weapon of choice for James Holmes in Aurora, Colo., and Adam Lanza in Newtown, Conn.
** Jones, Brian (November 1, 2013). "Another AR-15 Rampage? Here Are The Facts About America's Most Popular Rifle". Business Insider. Retrieved on October 28, 2018.

### 2014

* A bullet leaves the barrel of a Smith & Wesson M&P 15 traveling at 3,000 feet per second, covering the space of a large room seven times faster than a human can react. Five spiraling grooves inside the rifle’s barrel spin the bullet clockwise to improve accuracy. And, when the bullet strikes a person, it causes what Colorado Bureau of Investigation agent Dale Higashi on Wednesday called a “snowstorm effect,” breaking into hundreds of little flakes. “The damage it causes to the target, the damage it causes to the bullet itself, is dramatic,” Higashi said. On Tuesday and Wednesday, testimony in Arapahoe County District Court told the microscopic story of the Aurora movie theater shooting. Three evidence analysts described in tedious detail their scientific analysis of bullet fragments, pieces of metal and gunshot-residue swabs. On Wednesday, Higashi testified that, out of the 150 bullets, shell casings and fragments he looked at, all of the items he could trace linked back to one of three guns — including the Smith & Wesson rifle — investigators say James Holmes used inside the theater in July 2012.
** Ingold, John (July 23, 2014). "Theater shooting: CBI analyst testifies all bullets at crime scene link back to Holmes". The Denver Post. Retrieved on October 23, 2018.
* In May 2012, Holmes purchased a Glock 22, then bought the shotgun days later. After failing his oral exam, he bought a Smith & Wesson M&P15 semiautomatic rifle and a second Glock in July. He also purchased 3,000 rounds of ammunition for the pistols, 3,000 rounds for the M&P15, and 350 shells for the shotgun over the Internet, police have said.
** Muskal, Michael (December 19, 2014). "James Holmes' parents plead for their son: 'He is not a monster'". Los Angeles Times. Retrieved on October 23, 2018.

### 2015

* For 25 minutes Thursday morning during the murder trial of James Holmes in Centennial, Colorado, jurors passed the mountain of evidence gathered from the theater from person to person. Among the items they handled were two Glock handguns, a Smith and Wesson M&P15 rifle, magazines and ammunition, tactical body armor, two knives, a trio of gas masks, a Taser, and even the pink flip flops of one of the victims.
** Collins, Vicky (May 7, 2015). "Aurora Theater Trial: Emotional Day as Jurors Put Hands on Arsenal". NBC News. Retrieved on July 17, 2018.
* As the community mourned, attention turned to what lawmakers could do to prevent future instances of gun violence. In a highly contentious debate, the Democrat-controlled legislature passed a series of bills in 2013 to tighten the state’s gun laws. Among them were a measure to require universal background checks in order to prevent buyers from skirting background checks by purchasing weapons from private sellers online, for instance, and a ban on large-capacity ammunition magazines that hold more than 15 rounds, like those used in Columbine and Aurora. Two awful tragedies were enough to to galvanize lawmakers.
** Keyes, Scott (July 25, 2015). "How Colorado's gun laws have changed since the Aurora shooting". The Guardian. Retrieved on October 25, 2018.
* Shooting: Movie theater in Aurora, Colorado Date: July 20, 2012 Perpetrator: James E. Holmes Guns: Holmes used a semiautomatic Smith & Wesson M&P15 (a variation on the military’s M16 weapons), a 12-gauge Remington 870 shotgun, and a semiautomatic .40-caliber Glock 22, killing 12 and injuring 70. The New York Times reports that these three guns are some of the most popular in the U.S.—so widely used, in fact, that a “three-gun competition” has been established to test gun enthusiasts’ proficiency on each in a target-shooting game of speed. How he got them: All three guns were purchased legally in 2012 between May 22 and July 6 at three different Colorado gun stores.
** Cauterucci, Christina; Weber, Greta (October 2, 2015). "How Mass Shooters Get Their Guns". Slate.
* The laws, passed in the wake of the Aurora theater shooting in July 2012 and the Newtown shooting in Connecticut in December 2012, went into effect during the summer of 2013. They included expanding background checks to cover more purchases and limiting new gun magazines to 15 or fewer rounds.
** Tenser, Phil (October 2, 2015). "Colorado's gun control laws: What the data shows so far". KMGH-TV. Denver, Colorado. Retrieved on October 25, 2018.

### 2016

* The Shooter Had a Powerful Rifle and High-Capacity Magazines The gunman was armed with an AR-15-type semiautomatic rifle and a 9 millimeter handgun, Chief Mina said. AR-15s, which were first developed for the military and used extensively in the Vietnam War, are widely owned by assault-rifle enthusiasts. The rifle, which can rapidly fire multiple high-velocity rounds, has been used in a number of mass shootings, including those in Aurora, Colo.; Newtown, Conn.; and San Bernardino, Calif.
** Keller, Josh; Mykhyalyshyn, Iaryna; Pearce, Adam; Watkins, Derek (June 12, 2016). "Why the Orlando Shooting Was So Deadly". The New York Times.
* In recent years, the AR-15 has become, simultaneously, one of most beloved and most vilified rifles in the country. It is no surprise why the gun is so reviled by gun control advocates. Omar Mateen, the gunman in the attack this weekend on a gay nightclub in Orlando, Fla., used a spinoff of the rifle produced by SIG Sauer to kill nearly 50 people. The military-style weapon has also been the gun of choice in several other mass shootings: at an elementary school in Newtown, Conn.; at a movie theater in Aurora, Colo.; at a holiday party for county health workers in San Bernardino, Calif.; and at the campus of Umpqua Community College in Oregon.
** Feuer, Alan (June 13, 2016). "AR-15 Rifles Are Beloved, Reviled and a Common Element in Mass Shootings". The New York Times. Retrieved on September 24, 2018.
* What do James Holmes, Adam Lanza, and Omar Mateen have in common? Besides being the perpetrators of three of the deadliest mass shootings in U.S. history, they all share a preference for the AR-15 assault rifle. The AR-15 assault rifle was used at the Aurora, Colo. shooting, the Newtown, Conn. shooting, and now the mass shooting in Orlando, Fla. that killed 50 and is officially the deadliest such massacre in U.S. history...While Colt alone makes the official AR-15, variants and knock-offs are made by a huge number of gun manufactures, including Bushmaster, Les Baer, Remington, Smith & Wesson (swhc, +0.00%), and Sturm & Ruger (rgr, -2.04%), just to name a few. TacticalRetailer claims that from 2000 to 2015 the AR manufacturing sector expanded from 29 AR makers to about 500, “a stunning 1,700% increase.”
** O’Dea, Meghan (June 13, 2016). "What Makes the AR-15 So Appealing to Mass Shooters?". Fortune. Retrieved on October 19, 2018.
* It was used to slaughter first graders at Sandy Hook, murder Batman fans at Colorado movie theater, kill county workers at a holiday party in San Bernardino. Now a descendant of the AR-15 semi-automatic rifle — a Sig Sauer MCX — has the dubious distinction of being the weapon of choice for a homosexual-hating gunman named Omar Mateen who is being blamed for the worst single-day mass shooting in U.S. history.
** Siemaszko, Corky (June 15, 2016). "AR-15 Style Rifle Used in Orlando Massacre Has Bloody Pedigree". NBC News. Retrieved on September 28, 2018.
* On July 20, 2012, a mass murderer killed 12 and wounded 58 others at a movie theater in Aurora, Colo., using a Smith & Wesson M&P15. On Dec. 12, 2012, another mass murderer killed 20 children and six adults at Sandy Hook Elementary in Newtown, Conn., using his mother's Bushmaster XM15-E2S. The letter and number suffixes belie a simple truth -- the guts of both guns look just like an M-16 or, as it is known for civilian use, an AR-15. OK, the M-16 can fire in fully automatic mode but otherwise, the same. In Orlando just this month, it was a similar type of semiautomatic assault weapon, a Sig Sauer MCX, that helped claim 49 lives.
** Kingsbury, Alex (June 16 2016). "Meet the must-have Bling for Your Gun". Boston Globe.
* The AR-15 is America’s most popular rifle. It has also been the weapon of choice in mass shootings from Sandy Hook to Aurora to San Bernardino.
** Zhang, Sarah (June 17, 2016). "What an AR-15 Can Do to the Human Body". Wired. Retrieved on September 3, 2018.

### 2017

* Americans who know nothing else about firearms are all too familiar with the name AR-15. It’s the semi-automatic weapon that murderers have used in many of the most notorious and highest-casualty gun killings of recent years: Aurora, Colorado. Newtown, Connecticut. Orlando, Florida. San Bernardino, California. Now, with modified versions, in Las Vegas, Nevada, and Sutherland Springs, Texas...A little bullet pays off so much in wound ballistics. That is what people who choose these weapons know.
** James Fallows (Fallows, James (November 7, 2017). "Why the AR-15 Is So Lethal". The Atlantic. Retrieved on September 2, 2018. ).

### 2018

* JULY 20, 2012 James E. Holmes, 24, killed 12 people and wounded 70 at a theater in Aurora, Colo., using a Smith & Wesson semiautomatic rifle, a Remington shotgun and a Glock .40-caliber semiautomatic pistol. MARCH 2012 Over four months, Mr. Holmes legally bought more than 3,000 rounds of ammunition for handguns, 3,000 rounds for a semiautomatic rifle and 350 shells for a 12-gauge shotgun, all over the Internet. MAY 2012 He was seeing a psychiatrist and in the process of withdrawing from a graduate program at the University of Colorado Denver’s Anschutz Medical Campus. MAY 2012 In the 60 days before the shooting, he bought four guns legally at local gun shops. Seeing a psychiatrist, even for a serious mental illness, would not disqualify him from buying a gun. JULY 20, 2012 He opened fire in the theater, killing 12 people.
** Buchanan, Larry; Keller, Josh; Oppel Jr., Richard A.; Victor, Daniel (February 16, 2018). "How They Got Their Guns". The New York Times. Retrieved on October 25, 2018.
* Following news reports that the AR-15 style rifle used in the mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida was a Smith & Wesson M&P15 assault rifle, the Violence Policy Center (VPC) today released Understanding the Smith & Wesson M&P15 Semiautomatic Assault Rifle. According to the VPC backgrounder, “The Smith & Wesson M&P15 assault rifle demonstrates the clear and present danger of a gun designed for war and ruthlessly marketed for profit to civilians.” The same model assault rifle was also used in an attack that left 12 dead at a movie theater in Aurora, Colorado in 2012 and in a mass shooting at a community center in San Bernardino, California in 2015 that left 14 dead.
** Backgrounder on Smith & Wesson M&P15 Assault Rifle Used in Mass Shooting at Marjory Stoneman Douglas High School in Parkland, Florida. Violence Policy Center (February 16, 2018). Retrieved on November 12, 2018.; "About the Smith & Wesson M&P15 rifle used in the mass shooting at Marjory Stoneman Douglas High School". The Wisconsin Gazette. February 17, 2018. Retrieved on November 12, 2018.
* Stocks were up Thursday for American Outdoor Brands, the company that makes the AR-15 rifle used in the Florida school shooting that claimed 17 lives. The company’s shares closed up 1.49%, netting the company an additional $8.8 million on the day. The Associated Press reported that accused gunman Nikolas Cruz used a Smith & Wesson M&P15 rifle – a variant of the AR-15 – during his allegedly shooting spree at Marjory Stoneman Douglas High School in Parkland, Florida, on Wednesday. Smith & Wesson, which was founded in 1852, is a Springfield, Mass.-based holding of American Outdoor Brands.... Shares of American Outdoor Brands closed 5.6% higher on Wednesday, the day of the shooting. It’s not uncommon for gun maker shares to rise following a mass shooting as people are likely to stock up fearing potential gun control measures. This is the third time an M&P15 has been used in a mass shooting in the United States. James E. Holmes, who was convicted of killing 12 and wounding 70 in the 2012 Aurora, Colorado movie theater shooting, used a Smith & Wesson M&P15 rifle. An illegally modified Smith & Wesson M&P15 Sport rifle was recovered by law enforcement officials after the 2015 San Bernardino shooting, where 14 people were killed.
** Gray, Sarah (February 16, 2018). "Stocks Rise for Maker of AR-15 Rifle Used in the Florida School Shooting". Time. Retrieved on November 12, 2018.
* A quick Google search shows that P. James Debney is the CEO and president of American Outdoor Brands, which until last year was named Smith & Wesson. By whatever name, the company Debney heads manufactured the AR-15 assault rifle that Cruz used to kill 14 Marjory Stoneman Douglas High School students and three staff members.... Debney kept selling assault rifles as if he were just selling more plastic after a madman with a Smith & Wesson assault rifle murdered 12 people in an Aurora, Colorado, movie theater....The company’s profits came to include the sale of the M&P15 that was used in the 2015 terror attack in San Bernardino. Fifteen were murdered.... Smith & Wesson did experience a modest bump after a madman used one of its M&P15s to murder 14 students and three staff members at Marjory Stoneman Douglas High on Valentine’s Day.
** Daly, Michael (February 24, 2018). "He Made the Gun That Slaughtered Parkland’s Kids". The Daily Beast. Retrieved on November 12, 2018.
* Beginning Thursday, a group of students will march westward a quarter of the way across Massachusetts in the latest act of a national, youth-led campaign to save lives and change the conversation about gun violence.... The activists have two main goals. The first is to get Smith & Wesson to agree to stop manufacturing military-style weapons like the M&P 15, an AR-15-style rifle that has been used in a number of recent high-profile shootings, including in Parkland, Florida, in February, in San Bernardino, California, in 2015, and in Aurora, Colorado, in 2012. The second is for Smith & Wesson to donate $5 million to study gun violence and other crimes involving the company’s firearms.
** Wing, Nick (August 23, 2018). "Students March On Smith & Wesson To Demand Accountability On Gun Violence". HuffPost. Retrieved on November 12, 2018.
* ...we are all seeking solutions to the epidemic of gun violence in our country....The majority of guns used in crimes in major U.S. cities are AOBC guns. AOBC’s AR-15 style rifle was used in mass shootings in Parkland, Florida, San Bernardino, California and Aurora, Colorado. These are only a few of the most recent and highest profile violent incidents involving AOBC products that present grave financial and reputational risks. Each event brings new threats of lawsuits, boycotts, divestment and demonstrations - and along with them, a wave of damaging news stories about gun companies and their inability to make their products safer for civilians, and most critically, to help prevent their misuse by children.
** Sister Judy Byron, Adrian Dominican Sisters, director of the Northwest Coalition for Responsible Investments, addressing the American Outdoor Brands Corporation annual shareholders meeting, September 25, 2018 (Byron, Judy (September 25, 2018). Judy Byron’s Remarks: AOBC AGM. Interfaith Center on Corporate Responsibility.)

## See also

* Smith & Wesson M&P15