# Ogechi Adeola

Ogechi Adeola is a Nigerian business studies academic. She is the Associate Dean of Business Administration at the University of the People and Associate Professor of Marketing at the Lagos Business School. In January 2024, she was appointed Deputy Vice-Chancellor at the University of Kigali, Rwanda.

## Quotes

* We have identified challenges in the industry which include the gap between theory and practice and the urgent need to provide professionals with the right training, equipping them for every-day work.
** Dr Ogechi Adeola on challenges in the industry in 2017.
* We want the academy to represent a holistic approach to Sales & Marketing training and development.
** Ogechi Adeola speak on Sales and marketing training in 2017.
* We will address these challenges by providing world-class practice-focused sales and marketing programs with experienced business experts, trainers, and innovators through teaching, mentoring and experiential learning.
** Adeola speak on experiental learning and mentoring in 2017.
* Organisational creativity dimensions that drive market performance are more complex than previously thought.
** Ogechi speak on market performance in 2018.
* Segmentation involves categorizing markets along homogenous or related lines, using some similarity criteria to divide the market into groups.
** Ogechi on segmentation in 2018.
* Continue to put in your best effort in everything you do, all the time. Please don’t let the present situation in the world distract you and make you lose interest in the work you are doing. The Igbos say that “if the chicken stops pecking, what would she use to feed her children.
** Dr. Ogechi Adeola’s advice to women on NESG Radio to commemorate the 2021 International Women's Day dedicated to women around the world and also Igbo women.
* Everybody’s destiny is different; everyone should determine what to do in order to make progress. It is not everything you can do. All things are not expedient; please find where your strength lies.
** Dr. Ogechi Adeola’s advice to women to commemorate the 2021 International Women's Day on NESG Radio.
* We women must join hands to help one another, so we can all move forward because Igbos say there is strength in number.
** On the importance of women empowerment to commemorate 2021 International Women's Day.
* We need to be prayerful, praying to God to bless our homes and businesses. It is good to understand that the future is bigger and brighter. Everything would be ok. Because of this, please be diligent in your work and let honesty be your guide.
** Her advice to women on NESG Radio to commemorate the 2021 International Women's Day.
* The system has three major types namely, Igba-boi also known as Igba Odibo (become an apprentice); Imu Oru also known as Imu Oruaka (learn a craft) and Imu Ahia (learn a trade). All types are geared towards the transfer of knowledge or entrepreneurial skills but they differ in approach. Unlike the Igba-boi/Igba Odibo where a mentee will be tutored for free for a period of pre-agreed years, in the Imu Oru/Imu Oruaka and Imu Ahia types, tutorship is paid for by the mentee or mentee’s parents/sponsors.
** Giving an insight into the Igbo apprentice system commonly referred to as ′Igba-Odibo/Igba-Boi/Imu-Ahia/Imu-Oru′ at the 15th Inaugural Lecture of the Lagos Business School titled, “Decolonising Africa’s Business Practices: Pro-Indigenous Marketing Pathways To A Paradigm Shift." 2023

## Quotes about Ogechi Adeola

* I enjoyed the programme and had some wonderful facilitators that made me realize there can be possibilities in the midst of impossibilities. Ogechi Adeola is wonderful, very helpful and knowledgeable.
** Adesanya Toluwase, A sale representative commended Ogechi at Sales Boot Camp in 2017.