# Test Module 3

Question 1 : Why is it advisable that when embarking on any advocacy campaign you recognize and take into account government interest?
* Because government is generally against all forms of advocacy
* Because government has larger public interest to protect
* Because government takes delight in being consulted
* To avoid being seen as partisan
Question 2 : Why would a FOSS business want to brand its products or services?
* In order to compete favorably with proprietary software
* To be uniquely identified
* To increase FOSS visibility
* In order to demystify the notion that FOSS is often of poor
Question 3 : Which one of the following points within the executive level of Government is last point of intervention for advocacy mattes relating to halting the enactment of unwanted legislation?
* President
* Governors
* Cabinet
* Mayor
Question 4 : What is the most important lesson from the Mozilla brand protection case study discussed in the manual?
* Brand protection is costly
* Branding is for big business
* Branding keeps others out of business
* Protecting brands through trademarks protects you from fake or inferior imitations
Question 5 : Which of the following possible FOSS advocacy issues presents a good argument and has a potential of attracting larger public interest and why?
* Compulsory FOSS applications in all public schools because it lowers costs of managing school IT by simply installing cost free software
* Compulsory FOSS applications in all public schools because FOSS is freely and readily available for download from the net
* Compulsory FOSS applications in all public schools because universal education for all depends on access to affordable learning opportunities
* Compulsory FOSS applications in all public schools because global trends suggest a movement towards FOSS use in public school.
Question 6 : Which of the following represents a major difference between community media and public broadcaster?
* Unlike Public Broadcaster, community media doesn’t charge or levy local people wishing to promote their services
* Unlike public broadcaster, community media is managed by people who are ill qualified
* Community media uses local language in a community led programming while public broadcaster uses official language in a centrally controlled programming
* Community media’s is more commitment to local development than public broadcaster
Question 7 : What is meant by Critical Mass?
Question 8 : Why is it so important to choose an individual or organization of good repute to lead an advocacy campaign?
* To give your cause more credibility
* To justify your actions
* To fend off opposing views
* To show you serious about your campaign
Question 9 : What is Branding?
Question 10 : If your advocacy strategy is to send a letter to a partner asking them to sign it along with you, why would you possibly do that?
* To see if they support your position
* To receive guarantees they will take account of their actions
* To promote transparency during campaign
* To improve information flow
Question 11 : What is attribution with regard to individual branding?
* The act of obtaining written permission by the trademark owner
* The requirement by copyright law to share proceeding with the developer of software
* The surrender of commercial rights by the developer of software
* A term in copyright law requiring one to acknowledge or credit the author of a work which is used or appears in another work
Question 12 : How is FOSS brand names protected?
* Through licenses such as GPL3
* By an online community surveillance scheme
* By placing product keys on application
* FOSS brands are never protected and are open for use by anyone
Question 13 : Why is creating Critical Mass seen as a particularly good strategy in creating FLOSS market?
* Because of the need to sustain and grow the FLOSS business
* To stem any attempts to isolate your business by rivals
* When you have a critical mass it means your business eventually stops advertising
* To force reluctant users to switch to your services/products
Question 14 : When building a network of partners for advocacy work it is advisable to first think about Internal Networking. Why is that important for small businesses?
* Internal networking always leads to credible contacts
* Internal networking depends on resource readily available to you to get information you need
* Because internal contacts are more royal and dependable
* Small business networks are restricted to people you already know
Question 15 : Internet based advocacy is becoming more and more popular, why?
* Communicating online is always cheaper than face to face communication or other forms of communication
* Important and educated audiences needed for advocacy has moved online
* Its more credible and fashionable
* Because of the availability of wide array of technology tools suited for advocacy work
Question 16 : Which one of the following reasons makes government a less likely target for FLOSS marketers
* Because Governments are less accountable
* Because of Governments struggle for transparency and wider access to services
* Because of governments sensitivity to piracy
* Because Governments are often the biggest ICT consumers
Question 17 : One way to create FLOSS market is by persuading existing ICT users. Which one of the following statements misrepresents the act of persuasion?
* Showing what others are doing
* Showing user generated views
* Showing frightening accounts of users of rival products, services
* Showing scarcity of goods or services
Question 18 : What do legislative advocacy initiatives ultimately try to achieve?
* Agitate public resentment against government
* Influence customer choices
* Resolve political differences
* Public policy change
Question 19 : What important function will a database serve in an online based advocacy campaign?
* Store partners contact addresses
* Store graphic posters of your messages
* Budgets of your advocacy campaign
* Letters and petitions of your campaign
Question 20 : When is sending letters most effective as a form of conveying your advocacy message
* When you want to inform and discuss advocacy issues with community members
* Whenever the issue is most sensitive
* When informing and inviting local representative or parliamentarians to a meeting
* When communicating with people you know very well
Question 21 : Which of the following statements is incorrect?
* Public Relations is the act of managing information flow between an organization and the public
* Appreciate the significance of PR in raising public awareness
* Learn how to use cost effective media campaigns
* Show disapproval for commercial and proprietary software
Question 23 : With regard to Advocacy work, what is external networking?
* Networking with partners outside your country for purpose of gaining support for your work
* Process of asking people you know outside your organization for information about your target audience
* Not involving your own staff in the expensive work of getting information
* Asking people you don’t know for information about your target audience
Question 24 : Which of the following statement could be said to be untrue about Public Relations
* You have creative control on what goes into the advert in the paper
* The PR exposure you receive is only circulated once
* An editor won't publish your same press release three or four times in their papers.
Question 25 : What does Trademark in copyright law intended to protect?
* Software Piracy
* Product Abuse
* Rights of Trademark owner
* Product consumers/users
Question 26 : Which one of the following is true?
* National events such as World Telecommunication day is reserved specifically for ICT Advocacy
* For FLOSS Advocacy to succeed it must emphasize the issue of costs
* Media Relations is same as Media Advocacy
* There is a fairly good level of FLOSS knowledge among ICT techs
Question 27 : What is Advocacy?
Question 28 : In which of the following situation would issuing a Press Statement be most appropriate
* When announcing promotion for a staff member
* Receiving a prestigious award for your products
* When announcing dates for company annual general meeting
* When there has been theft in the organization
Question 29 : According to the 5Ps of Branding, People (ie. your own staff) could harm your brand. Mention one way in which they could do so?
Question 30 : As advocacy organizers we are advised to learn more about what our target audiences know about the issue(s). Specifically, why is this so important?
* In order to know if they support you
* To know what new additional information they may need
* In order to segregate the target audience
* To establish their capacity to comprehend your issues
Question 31 : What policy vehicle at the discretion of an executive arm of government is used to halt unwanted legislation?
* Vetoes
* Budgets
* Rules
* Regulation
Question 32 : FOSS projects aim (at least in theory) to get as many programmers on board as possible, to get the software developed. This being the case, why would a project seek to control usage of the name of the
* To protect Interest of the Community of Developers
* To avoid abuse of software by users
* To protect interest of users
* To encourage innovation
Question 33 : Why are special events such as Software Freedom Day an important occasion for small FLOSS business to promote their services, products?
* Its when the worlds’ leading companies clinch big software contracts
* That is when world and national attention is focused on issues relating to software development
* That is when Government feels obliged to support software developers
* That is when Government feels obliged to support software developers
Question 34 : Which of the following statements is NOT true?
* Legislative advocacy is illegal
* Protest is a form of advocacy
* Simple and clear advocacy messages render themselves to less misinterpretation
* Lobbying as a form of advocacy is usually effective when soliciting individual or a small group influence.
Question 35 : Mention one social factor that could influence Critical Mass positively or negatively
Question 36 : What is product branding?
* Garnishing company logo on your products and services
* Is the proprietary visual, emotional, rational, and cultural image that you associate with a Company or a product
* Constantly displaying and associating your products with other popular products
* An appealing slogan often used to accompany your product advertisement
Question 37 : Emails are effective tools in an online advocacy campaign. Which one of the arguments in the context of a typical African society, is of least concern to any one planning to undertake online advocacy.
* High levels of computer illiteracy
* Postal mail and not email is still by far the most used form of communication by majority of rural poor.
* Not many people access email on regular basis
* Advocacy emails from unknown senders may be treated as unsolicited mail or spam
Question 38 : External Networking posses a number of challenges for small business, which one of the following is a small FLOSS business likely to face?
* Building sufficient confidence among big and existing partners in a network
* Keep up with the maintenance of partner database
* Printing and distributing enough business cards at meetings
* Finding right reasons for joining and remaining in a network
Question 39 : Which is the most important first step in an advocacy campaign?
* Good understanding of your issue(s) and its potential benefits to a larger community
* Knowledge of the legislative process
* Knowledge of your sector
* Knowledge of potential advocacy partners
Question 40 : Which one of the following is not a necessary task in a typical media advocacy campaign?
* Data gathering
* Lobbying
* Picketing
* Information Sharing